business plan app android

Mobile App Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Mobile App Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Mobile App Plan Here

Mobile App Business Plan

You’ve come to the right place to create your mobile app business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their mobile app businesses.

Sample Business Plan for a Mobile App Development Company

Below are links to an example of each of the key elements of a mobile app business plan template:

• Executive Summary – In the Executive Summary, you will provide a general overview of your comprehensive business plan including your target market, business model, and how you plan to make your business successful.
• Company Overview – The Company Overview section will provide an overview of your app idea, business description, company history, mission statement, monetization strategy and milestones achieved.
• Industry Analysis – In the Industry Analysis section, you will use information from your market research to discuss the market demand for your mobile application or business idea, trends, and issues facing your industry.
• Customer Analysis – The Customer Analysis section will describe your target market. This includes information on demographics, psychographics, and behaviors.
• Competitive Analysis – The Competitive Analysis includes an overview of your direct and indirect competitors, their market share, your competitive advantage, and how you plan to compete against them.
• Marketing Plan – The Marketing Plan section will describe your marketing strategy. This includes information on your platform placements (Apple App Store, Google Play, etc.), pricing strategy, and marketing strategies for engaging your target audience.
• Operations Plan – The Operations Plan section of your mobile app business plan will describe your business operations including app development, customer acquisition strategy, and other key aspects of your app company.
• Management Team – The Management Team section will provide information on the management members of your advisory team. This includes their experience, education, and skills.
• Financial Plan – In the Financial Plan section, you will provide the financial model and financial statements for your business. This includes your income statement, balance sheet, and cash flow statement.

Next Section: Executive Summary >

Mobile App Business Plan FAQs

What is a mobile app business plan.

A mobile app business plan is a plan to start and/or grow your mobile app business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your mobile app business plan using our Mobile App Business Plan Template here .

What Are the Main Types of Mobile App Development Companies?

There are many types of mobile app companies across a variety of categories. There are mobile app businesses that focus solely on mobile games. Others are exercise or wellness focused. Some mobile apps provide guidance on specific topics, some offer music streaming, and other apps provide help or assistance on a variety of topics. Many companies have developed company-specific mobile apps to allow users to become more connected with their products or offerings. For instance, most major brands, restaurants and financial services companies have company-specific mobile applications.

What Are the Main Sources of Revenue and Expenses for a Mobile App Business?

The primary source of revenue for mobile app businesses are subscription paid by the users on an annual or monthly basis. Advertising (selling ad space to other companies on their app) is another significant revenue sources.

The key expenses for mobile app businesses are the costs to advertise and generate users. These expenses are often in the form of targeted social media advertising or online targeted marketing. Some major mobile app businesses pay to have their mobile apps advertised on television commercials or music streaming platforms. Another major expense for app companies are office space, employee salaries and technology licensing fees.

How Do You Get Funding for Your Mobile App Business Plan?

A mobile app startup is most likely to receive funding from angel investors and friends and family. Personal savings and credit cards are also often used. Venture capitalists will fund a business plan for an app once it achieves enough traction (e.g., enough users, in-app purchases, or generating enough revenue).

A well crafted mobile app business plan is essential for attracting any type of potential investor.  Most app startups require funding to get off the ground and cover at least their startup costs.

What are the Steps To Start a Mobile App Business?

Starting a mobile app development company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile App Business Plan - The first step in starting a business is to create a detailed business plan for an app that outlines all aspects of the venture. This should include market research on the mobile app industry and potential market size, information on the mobile app concept, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile app business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile app business is in compliance with local laws.

3. Register Your Mobile App Business - Once you have chosen a legal structure, the next step is to register your mobile app business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile app business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Mobile App Equipment & Supplies - In order to start your mobile app business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile app business.  A mobile app marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mobile app business:

• How to Start a Mobile App Business
• How to Start a Mobile App Development Business

Where Can I Get a Mobile App Business Plan PDF?

You can download our free mobile app business plan template PDF here . This is a sample mobile app business plan template you can use in PDF format.

• Case studies

How to Write a Business Plan for a Mobile App Startup?

Anton Baryshevskiy

Head of Business Development, Co-Founder

Head of Business Development

Get your project estimation!

If you’re on the threshold of launching your mobile app startup, there are numerous things you need to be concerned with: workload, core concept, budget, product implementation area, employees… You need to rightly put all key elements of this puzzle together to provide a clear roadmap for your project — that is, to compile a business plan for mobile app development.

We at Mind Studios know how to make a business plan for an app. Here, you'll find a complete guide to creating a business plan. Also, we’ve added our template to help all stakeholders and investors have a clear and most importantly, equal understanding of your startup idea. So if you don't know how to plan an app yet and where to start, let's find out more about it.

A business plan is a guide that turns your ideas into action

As a rule, you should start with visualizing the project and formulating its key ideas. They will later become the basis of your business plan.

Another vital component of developing your project is writing a product requirements document (PRD) for your app. It consists of three sections: business requirements, user requirements, and software system requirements . The business plan is, actually, a component of the PRD, namely the business requirements part.

All the preceding processes, such as developing a project vision, core ideas, and concepts, creating an app development plan, and drafting a PRD, allow all stakeholders to be on the same page as the startup's founder.

In this post, we’ll go through how to write a business plan for an app startup.

Some statistics

Still not sure if your startup needs a business plan? Numerous studies back up the value of having a well-thought-out business plan for companies on different stages of their business journeys.

According to one study that involved 3,000 company owners from diverse fields, those with business plans were almost twice as likely to succeed as those who didn’t. Furthermore, such strategic-planning companies were more effective in attracting investment or securing loans.

You can find more detailed information in the diagram below:

If your way is developing a mobile application

As of 2021, people have made 230 billion downloads of mobile applications, up by 63% than in 2016. Everyone appears to require mobile solutions these days, so your startup has a lot of room for imagination. You can choose from a wide range of mobile app types. To name a few, it could be a travel, event planner (here's an event app development guide), money management, social networking, or fitness app.

No matter which one you decide to create, a pre-written mobile app business plan can help you seamlessly go through the mobile app development process with its four fundamental stages : discovery, idea validation , design, and actually, development.

A goal without a plan is just a wish

There is a plethora of mobile applications these days. It means, though, that there are hundreds of almost identical apps in each category. Attracting users becomes a task of utmost importance.

Chad Mureta, an app tycoon, says that a developer’s profit directly depends on their knowledge of what’s interesting to the user; that is, to create a successful and profitable application, a developer should think like a user .

Creating a mobile app business plan template based on thorough user analysis will help you explain your business idea to stakeholders. Also, you’ll see a path to a product-market fit. To make that happen, you should determine what your target audience wants, needs, likes/dislikes in competitors’ apps, and tends to expect from using your app.

Therefore, identifying your target audience preferences should be your priority, as it is one of the main drivers of your startup.

Understanding the market is the key to success

The author of the bestseller 4 Steps to Enlightenment. Strategies for creating successful startups , Steve Blank, suggests that very few people understand where their market is. The writer believes it is almost impossible to launch a thriving startup without analyzing the market it’s going to enter.

Before you start writing a business plan, it’s crucial to figure out not only the degree of public interest in your product but also the level of competition in the market you’re going to enter.

Thanks to the preparatory analysis of your rivals and potential app users, you’ll be able to flawlessly identify your product’s objectives, advantages, and unique value proposition (UVP). This will also help you form the basis of a proper business plan.

Review your business plan annually

Steve Blank claims that a business plan is static in contrast to a business model, which is dynamic. A business plan appears to be stable by definition: that’s a document created once and rarely revised after adoption.

But in our quick-to-change world, do you believe there’s anything that could remain static? Especially in terms of business? Investopedia , for example, shares an opposite to Steve Blank’s statement: A business plan should evolve in tandem with a company’s growth.

We at Mind Studios adhere to the last approach and recommend you go through your business plan for an app at least once every year . It will allow you to respond to changes in your users’ demands and assess what goals you have achieved and which ones you still need to accomplish.

Moreover, refreshing a business plan will enable you to keep your finger on the pulse of your startup’s current and upcoming financial needs and, therefore, help you develop efficient strategies to attract investments. Consider it a dynamic document that adapts to your startup’s development path.

Why should you make a business plan for apps?

In addition to helping you get your startup off the ground, a viable business plan acts as an indicator for investors to consider it as a potential asset.

Let’s summarize the main reasons why your mobile app startup needs a business plan:

Both startups and established businesses need business plans, the content of which will depend on the company’s primary goal.

To attract partners, startup owners tend to use a business model canvas — a more flexible model of the traditional business plan. It can seamlessly adapt to the iterative nature of tech startup development, yet providing core information about a project.

However, the business model canvas for an app does not guarantee 100% success; it can only be one of the components that will help your project attract investment. A comprehensive business plan with a detailed description of your company and mobile app, justification of funds use, and coverage of all legal concerns is what can instill trust in all stakeholders of your project.

Is there a difference between a business plan for a mobile app and other software?

There are obvious distinctions between mobile applications, websites, and other software solutions. They significantly contrast in marketing approach, monetization strategy, and feature sets. As a result, business plans for these solutions will differ as well.

A traditional software development business plan might be structured similarly to a business strategy for a mobile app company. However, any document that presents the firm and its product will be distinctive in content. It is reasonable since each project is unique, with its own goals and target audience.

What does a business plan for a mobile app look like?

Your mission is to create a reliable and stable mobile application for either enterprises, individuals, or non-profit organizations. In this case, a business plan will help you pave the road to make your project profitable.

Therefore, when writing a mobile app business plan for startups, you’ll need to estimate the cost of development and commissioning as well as the timing of the return on investment in your project. Only by doing this, will you get a clear picture of your app’s viability.

One of the essential factors in writing a good startup business plan for a mobile app is delivering maximum transparency at each part. Let’s highlight what you should include in your mobile app business plan to make it serve your business in the most effective way possible.

Executive summary

Let’s start with the executive summary . It is the first and most significant part of your mobile app business plan because it’s the first thing an investor will read. The executive summary should be clear and concise, with no detailed information about how your product works. Address the situation in the market, who your target customer is, and what unique problem your application can solve.

Make your proposal unique to distinguish your company from others. In other words, create a unique value proposition (UVP). Use your imagination: consider your executive summary as a movie teaser and your investor as a spectator. Would they like to see your movie?

Specify your goals . These objectives should rely on your business analysis. Investors will examine your aims to see if they satisfy their needs. You also have to determine the ultimate goal of your exit plan . Furthermore, you should establish a list of funding requirements and the proceeds that will be used to boost the attractiveness of your company. One of the essential factors in the startup business plan for your mobile app success is ensuring maximum transparency at each stage.

Make your document convincing . To do this, ensure your product’s concept and goals are crystal clear and do not vary throughout the paper. Provide the reader with accurate data and realistic expectations about your project. Of course, don’t forget to make sure that the name of the person who created the business plan and executive summary and the names of your team members are consistent throughout the documentation.

Business description

Introduce your company in this part, beginning with corporate information and ending with your mobile app concept. This part of your startup business plan will show investors the corporate values of your company, your mission, product vision, and the fundamental factors for your startup success.

This information is vitally important for investors. For example, a technology startup accelerator Y Combinator considers getting money as by far the easiest part whereas working on ideas — the most significant part for any startup in achieving success. In most cases, Y-Combinator-like organizations make compiling a thorough business plan a prerequisite before introducing newly-formed projects to investors.

Company overview

Here you should describe your company’s:

This section should give the reader of your business plan detailed information about your startup: the official name of your company, the location of the headquarters, and its structure, namely the business entity type (LLC, corporation, etc.). Make sure to provide further details about your team, such as the number of workers, their names, job titles, and so forth.

Describe the purpose of your company and the fundamental principles that guide your business in the mission statement. After establishing your mission, outline the primary challenges and solutions your startup can offer.

Company history

Before making any business proposal, describe the history of your company, how your team formed, and how you came up with your idea. In addition, you can talk about the main stages of your company’s development and the experience that precedes the product launch.

Whether you are outsourcing app development process or you have an in-house team, it is often the most significant part of the executive summary because your app development team is the main engine of your project implementation. You should specify each person’s name, position, work experience, and responsibilities in the company. In addition, you can involve an advisory group that will help you make essential decisions. Consultants on your advisory team should have experience in the industry.

Market analysis

Information about the state of the market should be the main factor in your app idea realization. You should be aware of the present situation in your industry, have up-to-date information, and be able to generate a short-term forecast.

To conduct market analysis , you should take several steps:

• Examining existing business environment
• Defining your market research criteria
• Determining your total available market (TAM), service available market (SAM), and service obtainable market (SOM)
• Identifying your direct competitors
• Analyzing your target audience and figuring out the cost per acquisition (CPA) for your niche

No market research in the mobile app industry can be conducted without analyzing Google Play Store and Apple App Store with their ranks for top paid, top free, and top-grossing apps as well as user reviews.

Market forecasts

Forecasting is an integral component of writing a business plan for an app development startup realization.

Forecasts from reputable research firms such as Nielsen and Forrester are of interest when creating any business plan, be it a business plan for an app development, a website, or a traditional software startup business plan. To provide reliable market forecasts, you can:

• Include data on the growth of companies with solutions similar to your mobile app
• Add information on the amount of money poured into similar startups (platforms like Crunchbase or Y Combinator can help with this)
• Enrich your business plan with some forecasts on your target customer behavior

Your goal is to assess whether there’s a real market for your product, whether there are enough customers in the market, and, accordingly, whether those customers are willing to pay money for using your product.

SWOT analysis

A SWOT analysis is a strategic planning method that allows you to present a structured description of your business situation. It can be a great way to evaluate your app startup concept from four perspectives. Namely, its:

• W eaknesses
• O pportunities

It’s natural when a business has weaknesses: knowing about them will serve as a powerful driver for finding solutions and will reduce any risks your company may need to face.

Marketing strategy

An app marketing strategy is a bridge that allows your product to fall into the hands of your customers. You have to convince investors that you have such a bridge. This is an important part of the mobile app strategy.

When drawing up a mobile app marketing plan, you have to define the marketing strategies you intend to use in application promotion. Here are a few examples, along with descriptions of how they work:

Create a landing page

Creating a landing page for your mobile app will help you reach a wider audience by informing users about new features and updates. Make sure your page contains the name of the application, a description of its functionality, promotional videos, and so on.

Launch a website and blog

Launching a website is a great way to promote your application. There, you may, for example, provide more information about your company, its goals and values, and an overview of your future mobile solution.

A website blog is also a helpful thing with your app advertising. You can share news on your upcoming product and publish SEO-optimized articles for better promotion.

Social media marketing

Consider social media marketing while developing a business strategy to promote your app. Describe how you intend to use this form of advertising at various phases of your mobile solution development: before launch while attracting your audience and retaining users.

Estimate your marketing budget

You may estimate the cost of marketing services based on the market analysis you outlined in the preceding section of your business plan. Understanding the marketing budget is essential to all parties: you, the app owner, investors, and other stakeholders.

Product growth

Depending on the type of app startup, growing the user base approach differs, as does the business plan for entering different markets. For example, a massive advertising attack tends to make sense in markets where consumers understand your product or service and its usefulness.

Take, for instance, Uber , which has successfully launched extensive marketing campaigns. The company’s ads have spread globally with Uber localizing advertising for each region.

So, if you’re still working on a business strategy, think about how you’ll expand your user base in advance. This will tremendously assist you in future product growth.

Choose your product launch type

Be sure to indicate the product launch type in your business plan. There are two such types: hard and soft launch . The first one means delivering a finished product to your entire target audience. A soft launch is when you release an MVP or full version of your app, but for a limited audience.

To rightly set out this part of your business plan, you should clearly understand what kind of financing you need to move forward. Moreover, you need to express it as clearly as possible to be sure a potential investor will also understand what funding you need.

The financial model includes, as a rule, a three- to five-year forecast of all the main forecasted indicators, including profit and loss, cash flow, balance sheets, start tables, unit economics calculation as well as your app’s projected revenues and costs. Your financial document has to contain the following components to determine the actual cost and distribution of investments in the best way, with a clear explanation of each.

Startup costs/funding required

Inform your investors about estimated costs. We recommend placing reasonable estimates and leaving room for extra expenses since these numbers might fluctuate.

Designate all types of costs :

• One-time costs (e.g. relocation costs, costs for buying an office space, equipment, servers, software, licenses)
• Fixed costs: they remain unchanged regardless of whether you produce something or not (e.g. rent, insurance, lease payments, fixed salaries)
• Variable costs: costs that change according to the production volume (e.g. wages)

Monetization strategy

It is another section you need to add to your mobile app business plan. By illustrating your monetization model, you’ll demonstrate to your investors and other stakeholders that your project will be profitable and provide a return on investment with positive unit economics. It will also help you be sure that your startup will reach its break-even point.

The most common ways to monetize an application are :

• Advertising
• Charging for the application (if your business model describes a paid application, you need to convince the consumer why they have to pay and what they’re paying for)
• In-app purchases (this is a widespread mobile app business model in iOS and Android applications)
• Subscriptions (this model of monetization is quite popular and works until the user decides to cancel the subscription; in most cases, subscription apps have a free trial period)

One of our prominent projects in which we’ve helped set up a monetization strategy is Fitr. Training , a remote fitness coaching application. Our team analyzed the platform’s performance and discovered we could enhance the conversion rate.

We established a monetization model based on the collected data and customer feedback. Namely, our team launched an efficient subscription option. The results were remarkable: one out of every four coaches now uses the paid membership.

Mind Studios can also assist you in elaborating a potent monetization strategy.

Business plan example for a mobile app startup

We’d like to offer you a business plan template for a startup updated to 2023. Keep in mind that, although this mobile app business plan itself is structured according to all the rules, the calculations are entirely fictional. To complement our business plan, we also provide a mobile app marketing plan template, ensuring a strategic approach to promoting your app in the competitive market. This template includes up-to-date techniques for 2023, guiding you through effective advertising and user engagement strategies.

Download the free PDF business plan template for a mobile app here .

Writing a business plan for a mobile app startup isn’t easy. As a rule, the most challenging part of developing a business plan for a mobile app idea is writing the first page. Many people in this situation rush to find and download a free copy of another company’s business plan. They mistakenly believe that someone else’s business strategy will help them achieve their goals. But it absolutely won’t!

A business plan cannot be a cloned document. It must be one-of-a-kind reflecting your passion and enthusiasm in bringing your idea into life . A successful business plan should demonstrate that your company is viable and financially attractive. The higher the viability, the higher the investment opportunity.

If you need to compile a well-thought-out business plan to attract investments and successfully launch your app, our expert team at Mind Studios is here to help .

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13 Best Business Plan Writing App for Android and iPad

Are you about writing a business plan and you need an app to help you? If YES, here are 13 best business plan apps for Android, IOS, iPad, iPhone or Mac.

Once an entrepreneur gets a business idea, the next thing he or she should think about is to write a business plan that would help actualize the goals of setting up the business. For most people, writing business plans can be tedious and complex, thus making them shy away completely from it.

In this our tech driven world, things are getting simplified and it is the same with business plan writing. Today, there are a number of phone applications that can enable a business person write an excellent business plan for his or her new business idea.

How the apps work is that you provide the information you are asked for, you enter them into the application, and it gets arranged into a business plan that is bank and investor ready, and all these can be gotten at a rate much cheaper than that offered by business plan writing services.

If you are a startup entrepreneur with a great business idea with huge potential for success but you do not have the resources, funds or time to create a business plan for your startup idea, here are android or IOS compatible Apps that can help you craft a business ready business plan on the go.

• Cost – $9.95 to $39.95 a month

Enloop is one of the top business plan writing apps out there. Having stated out solely as a business plan writing software, but the creators later upgraded it to work in IOS. This business plan writing app walks users through every step of creating a traditional business plan.

Based on the data you enter into the app, Enloop automatically generates sales, profit and loss, cash flow and balance sheet projections for you, complete with explanatory graphs and other compelling visual elements. Enloop also provides standard, yet customizable business plan text for each section of your plan, including portions focused on key company information and financial data .

Enloop’s Free and Easy option includes a single custom business plan packaged in a clean, professionally formatted PDF file that you can download, print and share. More fully featured paid versions range from $9.95 a month to $39.95 a month and allow you to make multiple business plans.

2. StratPad

• Cost – $9.99 to $54.99

StratPad is another business plan writing app that for now is only works with iPads. Alex Glassey designed this app to make business plan writing easy for mobile users. The app is described as a strategic-planning app that helps entrepreneurs with the thinking and decision-making process.

StratPad is seen as a smart choice for people who are writing their first-ever business plan. It is packed with several free how-to tools for beginners, including a 58-page business strategy tutorial, view-on-demand training videos, email-based customer service, and more.

A free basic StratPad edition is available for students who are still in training. Paid, one-time fee plans range from $9.99 to $54.99. The more you pay, the more advanced business plan options you get. The easy-to-use app guides users through a series of simple questions and prompts. Your answers are used to develop a summary business plan, complete with revenue projections and full-color graphs and charts.

3. Business Plan Premier

• Cost – $7.99

The Business Plan Premier is another business plan writing app that is available for iPads too. The app is known to perform more than one function for entrepreneurs who are setting up their business plan. Not only does Business Plan Premier help you organize and write your business plan in a very detailed and analytical level, it also enables you to present your finished plan to more than 3,000 high net worth potential investors, who are also members of investment research firm Ben Stein & Accredited Members Inc.

Business Plan Premier would help you through an easy process of writing your prospective company’s vision and mission statement, product description and marketing plan. You can also use it to put together a complete competitive and SWOT (strengths, weaknesses, opportunities and threats) analysis, outline your management scheme, identify your startup expenses, define your target market and more depending on your needs.

When it is done, or when you are satisfied with the outcome, you can export the plan to a Microsoft Word document that you can edit, print, email or upload to Dropbox. The app also has a free version which is the Business Plan Lite, but you have to keep in mind that this version of the app would not give you access to a lot of functionalities.

4. LivePlan

• Cost – $11.66 to $19.95

LivePlan makes writing any type of business plan ridiculously easy. The app asks you questions about your business, you just fill in the answers. As you go on, you will be provided with a lot of examples and sample plans that you can use as inspiration, and you can even be allowed to lift them word for word.

A LivePlan business plan is designed to be flexible, so you can easily update it as your situation changes. LivePlan generally works on a tablet or phone for viewing and light editing of the plan content. The company does not have a mobile app version of LivePlan; instead, you’d be accessing their web-based software through the web browser app on your Android or iPhone device.

This goes to say that the app is very mobile responsive and as such can be sccessed from almost anywhere, as long as you have a source of fast internet connection.

The entire process of writing your plan does not take too long, and you can even write it on your smartphone. And once finished, you’ll get a better idea of how to position your business for success. Per year billing for the app costs $11.66 for each month, six months billing costs $15.96, and per month billing costs $19.95.

5. Gocanvas

• Cost – $45 to $62

This is another Business Plan Template Mobile App that is built to be a step-by-step guide for creating a professional business plan on the go. This app allows users to complete a business plan checklist using an iPhone, iPad, or Android device.

This is the perfect tool for small business owners looking to expand on a business idea or build on their already successful business. As a small business owner, you can use this app to promote your product or service as part of your strategic business process and application.

You can equally use it to update the overall business planning and marketing strategy of your startup. In addition, you can use this mobile business plan app to refine your and startup business plan, and can help you consider how to reach each user and customer using an improved business model for your product.

The GoCanvas mobile app provides detailed descriptions and documents for your Executive Summary, Start-Up Summary, Market Analysis Summary, Strategy and Implementation Summary, Sales Forecast, Milestones, Management Summary, Financial Plan, Start-Up Funding, and Financial Projections.

Because a good business plan can take time to create, you should be rest assured that the information you create is always accessible on the GoCanvas Cloud. You can also print and/or email your business plan as a PDF.

This mobile business plan app is free for individuals, but for businesses, they get to pay $45 USD per user Per month billed annually* or $51 month to month. Other additional charges are thus, $55 USD per user Per month billed annually or $62 month to month.

6. Business Plan App

The business plan app is yet another business plan app that would enable you write your business plan on the go. This app presents a 9 steps guide that helps you to start your own business and it is currently available in App Store and Google Play, and can be downloaded for free.

The iPhone/iPad version has a business plan editor included. This means you can write your business plan directly on your IOS device and print it as a professional pdf document.

7. Business Plan & Start Startup

The Business Plan & Start Startup app is a top mobile business plan app that till date has recorded more than 500,000 downloads, and over 100,000 people who already created their business plans on this app. The Business Plan & Start Startup app can help the business plan writer in a lot of ways including;

• Create your business plan privately or with friends and business partners.
• Walk through tutorials for every section of a typical business plan.
• Get a step by step timeline that takes you from planning to starting your business.
• Download your business plan to email for free.
• Get business planning help for your startup from the community.
• Get organized and motivated by maintaining a to-do list.
• Network with entrepreneurs in your area, more guides and small business help and tutorials.
• YouTube videos and podcasts on topics of startups, and creating a small business

In addition to the business planning and motivation tools, you can ask questions to the entrepreneur community about any part of your business plan or any part of starting a business, all right inside this mobile app.

The app helps you in 3 distinct ways:

• By teaching you how to think about each section of a business plan, and empower you to not only create a great business plan, but also start your small business or startup the best way possible.
• Software tools to help you create a small business plan, stay on track and motivated, and plan your business with friends and co-founders.
• Ask questions about your business plan to the entrepreneur community and get help from fellow small business owners.

If you want expert help, you can get the premium app where they offer professional help with your business plan, but this will cost you.

8. Business Plan Quick Builder

• The price is not provided

Business Plan Quick Builder is an Android phone compatible business plan writing app that creates a great business plan through content, templates, and more.

Created by Perren Consulting Ltd, this business plan app can be used on the move (in tram, bus, train or airplane) on your smartphone or tablet. The best part of this app is that your business plan can be always with You, in your pocket. This would enable you to put some ideas and changes in your business plan when you have some extra free time or opportunity to do so.

Other redeemable features of the app are that; it is an easy to use business plan template, it generates a full business plan with minimal typing, it can help you create a five year financial forecast, it helps you budget your plan including income statement, gross profit, net profit, cash flow and breakeven, it helps you identify your market position and , it allows you to customize your business plan with style and content options, no knowledge of business planning needed to use this intuitive tool, it creates a mission statement for your business, it helps you try budgets for new projects, proposals and startups, email your business plan to yourself or a colleague, export a PDF of your plan and print, create a PDF of your pitch to present quickly to investors, etc.

This app creates a great business plan in three quick steps:

• Fill out the easy to use template
• Pick your preferred style and content from easy options
• Press the button and the app will automatically write your customized business plan

9. Small Business Coach & Plan

The small business coach and plan app is yet another mobile app that helps entreprenures with business plan writing. This app is the ultimate business helper, organizer and manager. The app has business plan templates, examples, and live help by a business coach to answer the questions you may have about your small business, or while filling out the ready-made business plan template.

With the use of this mobile app, entrepreneurs can get enough help and support from a business coach (live planning help on the app) to go from business idea to having an operational business in a reasonably short time.

You should note that the only help or small business coaching service not provided by the app are for legal issues, various licensing for your business, insurance, or HR. The app also guaranteed business coach response to your questions in under 24 hours.

10. Centro Business Planning App

Centro’s Business Planning App is one of the mobile apps that helps you plan for a new business using just your phone or tablet. Following simple activities and step-by-step questions, the app will:

• Compile information you have already provided to it
• Shape your knowledge into your first business plan
• Allow you to apply for an interest-free loan of up to $10K through Kiva U.S. without requiring any formal entrepreneurship training or business experience.
• Download it on your phone or tablet to:
• Complete the business plan at your own pace anywhere you are
• Make changes anytime you get new information or your idea evolves
• Store your business information securely

The great part of this mobile business plan writing app is that it can be gotten free of charge.

11. PlanMagic Business

• Costs start at $69.95/one-year/1 user

PlanMagic Business is one of the few business-plan writing apps that have a specific app for each industry or business niche. PlanMagic Business is designed to help you write a business plan for the specific industry you have in mind.

This business plan writing app comes with unique user support services and industry-specific tools for making financial projections, researching industry statistics, business trends and possible investment opportunities tailored to suit a specific industry. Each of its app is designed for easy navigation by its user with a step-by-step guide through the whole writing process.

12. MyBizPlan

MyBizPlan is a free tablet app that provides you with the direction you need so that you will answer the correct questions when you are creating your plan. It provides you with steps that let you to identify your business objectives, so they may be properly defined.

This app will also give you ways to more easily research your industry, its market, and your most relevant competitors. It also allows you to manage the finances of your business so that your fiscal projections are far more accurate.

MyBizPlan has many handy tools that can assist you greatly. It gives you the opportunity to see which parts of the plan need to be completed and also lets you select only the parts relevant to your business. In addition, you can easily store your plan in the cloud so that you may access it from anywhere.

13. OnePlace

• Costs – $5/mo to $99/mo

OnePlace plays an important role in business planning, especially for freelancers. Available on android and IOS phones, the app allows you to track the time you spend on each task. When time is applied, OnePlace automatically calculates leftover effort, which helps you plan more effectively for future projects and tasks.

OnePlace allows businesses to store plans and other documents that can be accessed by members of the team. You can assign an estimated time for a task and keep track of the actual effort spent on the task. It will report on actual versus estimated time so you can compare how well you are meeting your projections.

As an added bonus, OnePlace offers affordable pricing. In fact, its basic plan, which offers limited features, is free. If you need more robust features, move up to its Enterprise plan ($5/mo.), Bronze plan ($24/mo.), Silver plan ($49/mo.), or Gold plan ($99/mo.). OnePlace also offers a 14-day free trial with no credit card required.

Business plan writing apps can make the taxing and energy sapping process of developing a business plan easier and straightforward. All you need to do is to provide the relevant data and these apps will reorganize it into a befitting business plan. However, before purchasing any business plan app, always check to see if the app supports specific industries rather than an all-in-one service, but that would be dependent on what you have in mind.

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Start with your business foundation

Step-by-step planning process, works for every business in every industry, a polished plan that will make an impact, the dashboard gives you revenue–boosting insights.

Business Planning For Startups & Entrepreneurs

The business plan app that’s helped over 1M+ entrepreneurs

Pitch to Anyone, Anywhere

Start by outlining your ideas & testing your assumptions

Every successful business starts with the right foundation. And with the LivePlan Pitch Builder , you get an easy way to outline the essentials. This includes helping you:

• Figure out who your customers really are
• Clarify what problem your business is solving
• Set smart goals & milestones so you can grow faster

The entire process typically takes just 60 minutes – you can even write it on your smartphone with our app for business planning. And once finished, you'll get a better idea of how to position your business for success.

Get a one–page pitch that's built to impress

Crisp graphics and a slick design help make your one–page pitch stand out. Plus it's easy to show off: share a link to your pitch for quick feedback or export it to PowerPoint for presentation–ready slides.

Write your plan in bite-sized chunks with AI assistance

There’s no escaping it: banks and investors want to see a complete, detailed business plan that includes strong financial forecasts.

LivePlan’s business plan writing app guides you through the entire business-planning process with:

• Simple step-by-step instructions
• Automatically generated content with AI
• Detailed examples for every section of the plan
• 550+ sample plans you can copy and paste from

Create financials without tricky calculations

No spreadsheets. No calculators. No math whatsoever.

Just answer a few questions about your sales and revenue and LivePlan will handle the calculations automatically using built-in formulas. That means you get ultra-accurate cash flow projections with a minimal amount of effort.

Plus the AI LivePlan Assistant gives you suggestions for revenue streams, expense types, and other forecast categories that are specific to your business.

Get a polished, fundable, easy-to-share business plan

Your business plan will be optimized to earn you funding

Our plans are approved by the Small Business Administration, which means they give lenders and investors all the information they need to see.

But it's not just about them. You can also customize your plan to match your business by selecting from 10 different document themes.

Once complete, download your plan as a PDF or Word doc. Or you can print it to get a professional document

Then track your actuals against your plan to grow 30% faster

The LivePlan Dashboard is a dashboard that makes it easy to compare the financial projections in your plan to your actuals. That way, you can make adjustments on–the–fly to optimize your business.

The Dashboard connects to Xero or QuickBooks, so there's no manual data entry.

LivePlan’s business plan app features that help you succeed

Industry benchmarks.

See how your business stacks up against the competition. Compare your profit, productivity and other metrics with industry averages .

Goals & Milestones

Keep your business on track by scheduling milestones for key tasks or projects. It's an easy way to make sure you hit all the most important goals.

Simple Budgeting

Quickly build sales forecasts and budgets without any clunky spreadsheets. It's a simple and visual way to handle your financials.

Try LivePlan today

Totally risk free. 35-day money-back guarantee., frequently asked questions, how does liveplan ensure the security of my data.

Yes, all your personal and business data are safe with us. All account and plan data are written to multiple disks instantly, saved every few seconds, and stored in multiple locations. Your business plan will remain completely confidential and entirely private unless you choose to share it via exporting or inviting guests to your account.

The plan data is stored securely on our servers and nobody from our company can view your plan unless you choose to allow us access for tech-support purposes. For more information, please read our security and privacy policy page.

Can I use LivePlan on my tablet or phone?

While LivePlan’s business plan app is primarily used on desktops, your business plan can still be accessed via mobile devices.

For the best performance, we recommend connecting your mobile device to WiFi or LTE. As with any web application, LivePlan requires a reliable broadband Internet connection. Spotty or low-speed connections may cause trouble.

Can LivePlan integrate with other business tools and software?

Yes, the LivePlan business plan app is compatible with QuickBooks Online and Xero, allowing you to bring your accounting data directly into your financial forecasts and keep them up-to-date.

You can also import and export your financials and forecasts to Excel as a .CSV file and export your one-page business pitch to PowerPoint to further customize your presentation.

Does LivePlan offer industry-specific business plan templates?

You can access over 550 business plan examples across dozens of industries within LivePlan’s business plan writing app. Use them to inspire your own plan writing and understand what information to include for your specific industry.

How can I customize my business plan using LivePlan?

With LivePlan, you have complete control over the structure of your business plan. Start with our lender-ready business plan outline and add, remove, or edit sections to fit your needs. You can even add charts, tables, and videos directly to your business plan to really make it stand out.

• Best Business Plan Software

10 Best Business Plan Software In 2024

Updated: May 3, 2024, 5:15pm

Writing a business plan not only helps you stay on track as you start a new business but it can also help you secure funding. You can create one from scratch with a simple template, but business plan software often has features to make it easier, more nuanced and overall better. It could even make the difference between bringing investors on board and going it alone. So, Forbes Advisor found the best business plan software that has the features you need at an affordable price.

• Best Project Management Software
• Best Construction Project Management Software
• Best Project Portfolio Management Software
• Best Gantt Chart Software
• Best Task Management Software
• Best Kanban Software

The Best Business Plan Software of 2024

Forbes advisor ratings, methodology, how to choose a business plan software, benefits of business plan software, frequently asked questions (faqs), next up in business.

Featured Partners

From $8 monthly per user

Zoom, LinkedIn, Adobe, Salesforce and more

On monday.com's Website

Yes, for one user and two editors

$9 per user per month

Google Drive, Slack, Tableau, Miro, Zapier and more

On Smartsheet's Website

Yes, for unlimited members

$7 per month

Slack, Microsoft Outlook, HubSpot, Salesforce, Timely, Google Drive and more

On ClickUp's Website

$9.80 per user per month

Salesforce, Adobe, Miro, Netsuite, Quickbooks, SAP

On Wrike's Website

• Wrike: Best overall
• Smartsheet: Best for goal management
• LivePlan: Best for financial forecasting
• Aha!: Best for roadmapping
• Bizplan: Best for beginners
• IdeaBuddy: Best for ideation
• iPlanner: Best for no-frills business planning
• Enloop: Best for automatic business plan creation
• AchieveIt: Best for consultant groups
• Business Sorter: Best for teams

Best Overall

Starting price

Free; $9.80 per user

Team messaging

Roadmapping

Wrike is a project management (PM) tool that works well as business plan software because it gives you tools to help you gather and compare your data. Wrike makes it easy to start your business plan with its collaboration tools, business plan templates , drag-and-drop interface and goal management features. Another benefit of using Wrike to build your plan is that you see your ideas and goals from multiple views: Gantt chart, calendar or board views.

There are a few reasons why it’s a good idea to use Wrike for your business plan. First, you can map out exactly what your business goals are in a project, invite teammates to collaborate and message business partners to discuss everything. Plus, you can export your data when you’re ready to put all the details into a presentation to hand over to potential investors.

Wrike offers a free plan that’s good for putting your vision down in task and project form, but you may want to upgrade to a paid plan to invite collaborators, get custom workflows and add more views and automations. Paid plan pricing ranges from $9.80 per user, per month, to $24.80 per user, per month, both billed annually.

Learn more: Read our full Wrike review .

Who should use it:

Wrike makes it easy for any new business owner to create a business plan and collaborate with others on the financial and operational goals. Plus, it provides value after you finalize your business plan because it’s a good pick for a PM tool.

• Roadmapping ability
• Multiple views (Gantt, calendar and board)
• Business plan templates included
• Goal management via projects and tasks
• Free plan available
• Affordable plans
• No pitching tools
• No financial tools

Best for Goal Management

$7 per user, per month

(billed annually)

(added cost)

Using PM software like Smartsheet is a good idea for starting a business plan because it includes all the tools you need to collaborate and plan across multiple teams or stakeholders. It’s especially good for real-time goal management. Get your ideas in place, go over market and competitive research from other teammates and finalize everything together.

Smartsheet won’t help you write your business plan, but it does give you a place to compile all the data and then you can use one of its free business plan templates. As you figure out your milestones, you can invite an unlimited number of viewers to see how it’s going. The only downsides are that Smartsheet doesn’t have a native messaging app (you’ll have to use an integration), only commenting allowed and there’s no free plan.

Paid plans from Smartsheet cost $7 per user, per month, or $25 per user, per month (billed annually for both). The low-priced Pro plan limits you to 10 editors, but the Business plan allows unlimited editors (but it also has a three-user minimum).

Learn more: Read our full Smartsheet review .

Smartsheet lets you make changes in real time, so it’s a good option for those who are just starting to piece together a plan and looking for a way to manage ideas and goals before finalizing a business plan.

• Discounts for nonprofits available
• Automations on every plan
• Popular integrations allowed on low-tier plan
• 30-day free trial
• No free plan
• Only 10 viewers allowed on low-tier plan
• Three-user minimum on Business plan

Best for Financial Forecasting

$15 per month

One of the strongest cases for using LivePlan to create your business plan is its financial forecasting. It isn’t just a single feature, rather it’s a tool that lets you turn your balance sheet and cash flow statements into charts, graphs and what-if situations to help you show possible investors the best- and worst-case scenarios for your business.

There are two plans available: Standard or Premium (there is no free plan). The low-priced plan, which costs $15 per month (billed annually), doesn’t limit your contributors or guests and includes instructions to help you complete a business plan. It even includes the financial forecasting features and more than 500 sample plans to get you started.

The Premium plan costs $30 per month (billed annually), but it’s full-featured. You get a milestone planner and industry benchmark data, which can save you research time. Another timesaver: At this plan level, you can integrate QuickBooks or Xero to add your financial data seamlessly.

LivePlan is business plan software that includes prompts and accounting software integrations, making it great for new business owners that want easy financial forecasting.

• Unlimited guests and contributors
• Export finished business plan as PowerPoint presentation
• Includes step-by-step instructions with prompts
• 35-day money-back guarantee
• No free trial

Best for Roadmapping

$59 per user, per month

Every business plan starts with strategy and Aha! makes it easier to map out what you plan to do to get from point A to point Z. Aha! is primarily roadmapping software that product teams use to plan features, products or bug fixes. Any business in any industry can use it to shape ideas and strategy into plans and milestones.

Much like product development, business plans have phases and Aha! is ideal for the first few phases of business planning. Although you won’t find a scorecard feature with Aha! Roadmaps, you can score and prioritize your business vision and goals. Finally, you can present your plan to viewers (stakeholders) before you create your official business plan and secure funding.

There are three plans from which you can choose: Premium at $59 per user, per month; Enterprise at $99 per user, per month; and Enterprise+ at $149 per user, per month, all billed annually. The only reasons to upgrade to either Enterprise plan is if you want to add on automation, development tools and custom worksheets and tables.

Aha! Roadmaps is a great tool to help you strategize and get your ideas for your business in one place. You can use the presentation feature to share your business’s roadmap on your way to creating your finalized business plan.

• User-friendly interface
• Ability to score and prioritize ideas
• Share roadmaps with others
• Expensive for business plan creation
• Has a bit of a learning curve

Best for Beginners

$20.75 per month

Bizplan is specifically for business plan creation. It offers a guided walkthrough of each section you need for a complete business plan to use for funding or pitching to partners. Plug in the information, from your mission and goals to financial forecasts, and Bizplan will do the math and create the visual charts you need to get your point across.

Bizplan is very easy to use because it includes prompts and questions that take away the manual effort of figuring out what you need, so you can simply focus on providing the answers. When you’re satisfied you included all the data needed, you can invite stakeholders and consultants to look it over and add comments for approval or change requests. A unique feature of Bizplan is it gives you access to Fundable, a crowdfunding platform, on which you can share your business plan to try to generate funding.

Monthly pricing costs $29, but you can opt for annual pricing that averages to $20.75 per month. If you expect to need business plan software for much longer than a year, there’s a lifetime access option for $349 flat. All plans come with all features and access, including business courses, business planning tools and a route to investors.

If it’s your first time creating a business plan, Bizplan is a great choice to help guide you through all the sections you need to include in your plan for potential investors and partners.

• Monthly, annual and lifetime plans
• Unlimited business plans
• Unlimited collaborators
• Step-by-step instructions
• Modular, drag-and-drop interface
• Online business courses
• Access to Fundable
• Financial forecasting
• No roadmapping tools
• Lack of customization
• Only integrates with Xero

Best for Ideation

Free; $6 per month

IdeaBuddy is a basic business plan tool that lets you start for free, which is great for beginners who aren’t quite ready to create a plan. The idea plan feature is great because it lets you lay out your business plan on one page, giving you an overview. There are built-in sticky notes for brainstorming and custom templates to start you off with a bit of a guide (or just create your own).

Another great feature of IdeaBuddy is the whiteboard, which lets you drag and drop various elements, draw on it and collaborate with others to come up with your perfect business idea. That feature is locked behind the highest tier, so you’ll have to pay $22 per month (billed annually) to use it. However, that plan also gives you up to 10 collaborators and 10 ideas.

Other plans are more limiting: The free plan is for a solopreneur who has a single idea to work on and the Dreamer plan is $6 per month while the Founder plan is $12 per month, both billed annually. The Dreamer plan is also limited to one idea, but you get one collaborator while the Founder plan gives you up to three ideas and three collaborators. Plus, you’ll get access to the paid plans to export and share your plan with viewers.

IdeaBuddy is just what it sounds like: It’s best for ideation. You can create a full-fledged business plan, but this program is best suited for the very beginning stages of business creation.

• Free forever plan
• Affordable paid plans
• Monthly and annual billing options
• Easy to use
• Export to Word, Excel or as PDF
• Flexible whiteboard feature
• May be too basic for some users
• Doesn’t offer much guidance

Best for No-Frills Business Planning

$55 for one year

Business plan software doesn’t have to be fancy to be effective, and iPlanner certainly fits that bill. It’s been around since 2007 and it doesn’t appear to have updated its look or functions. The browser-based business planning software gives you a place to build out your business model and a business plan.

There are two different software options from iPlanner: Strategy Designer and Startup Framework. The Strategy Designer costs $59 for three plans, but it’s a one-time fee for the year. Choose it if you want a more condensed and no-frills kind of business plan. You can export it to Word or as a PDF.

The iPlanner Startup Framework is $55 per year, which gives you one plan to create. It’s similar to the Designer version, but you can create a business model, separate financials and build a team with various roles (view only, project owner or consultant).

iPlanner is best for those who have created a business plan before and don’t need hand-holding or fancy features.

• Business modeling option
• Samples on site for demoing
• Export to Word or as PDF
• No free plan or trial
• Not a lot of guidance
• Outdated interface

Best for Automatic Business Plan Creation

$11 per month

Enloop is a unique business plan app that generates a business plan for you based on information you provide. You can edit the text Enloop writes for you to make it more specific or change numbers in your financial forecasts as you see fit. Enloop offers a scorecard that updates as you change things, finish sections and make your business plan overall better.

Then Enloop compares your financial forecasts to industry standards, so you don’t have to do the research. The software shows you up to 16 ratios, such as sales, inventory and payables and then shows you what the average is for your industry as it compares to your financials. Enloop then gives you either a pass or fail so that you can modify your plan before you put anything into play.

Although Enloop doesn’t offer a free plan, there is a free trial for one week so you can see if it’s right for you. The Detailed plan costs $11 per month while the Performance plan is $24 per month, both billed annually. The biggest difference between the two plans is how many financial ratios Enloop analyzes: The Detailed plan only gets three ratios and Performance plan gets 16.

Enloop is best for those who have some experience creating business plans, not necessarily for those who are starting from scratch as there are no brainstorming or strategizing tools included. Use Enloop to create business plans quickly.

• Three business plans for each tier
• Generates a business plan automatically
• Compares your financials to industry standards
• Seven-day free trial available
• Scorecards indicate odds of success
• No messaging team members through app
• Not meant for strategizing

Best for Consultant Groups

$80 per, user per month

Not everyone wants to go it alone when creating business plans and consultants are often hired for industry expertise and business plan creation. AchieveIt offers generous plans that won’t limit the number of plans and projects you can create, so you can work on multiple business plans at one time.

Specifically, AchieveIt is planning software meant for medium to large teams to work on projects simultaneously. For business planning, it’s a great option for those strategizing and analyzing a variety of data points with multiple people—all of AchieveIt’s plans have a minimum requirement of 20 users.

Plans are pricey, especially when you consider the user minimum. Core, the lowest-priced plan, costs $80 per user, per month, and Plus is $90 per user, per month, both billed annually. So, it’s going to cost $1,600 per month, at least, which puts this software out of reach for most small businesses.

AchieveIt is a good choice for large businesses that need planning software and for business plan purposes, it makes most sense for established consultant groups.

• Unlimited plans and projects
• Collaboration tools
• Goal management
• 20-user minimum
• Pricier than most competitors
• Integrations at added cost

Best for Teams

Business sorter.

$10 per month

When you’re ready to craft your business plan, it can help immensely to have business planning software like Business Sorter. The cloud-based app makes it easy for you to start a plan and kicks off your business planning with a SWOT analysis (strengths, weaknesses, opportunities, threats). Then, you can follow a guide to build your plan with each section divided by areas. After which, you can choose cards to help steer you toward the right objectives and goals for your business.

You won’t find roadmapping tools in Business Sorter, but the card system keeps you on track (and even gives you goals you may not have considered). As you prioritize goals, you’ll find steps you need to take that guide you to completing your business plan. Every plan allows multiple users, so you can collaborate on what takes precedence.

Plans start at $10 per month, billed annually, and allows you to have three users on board. For 10 users, the Medium plan costs $30 per month, billed annually, and if you need 30 users, the Large Team plan will run you $80 per month, billed annually. It’s one of the most affordable business planning apps for teams.

Although Business Sorter doesn’t offer a messaging tool, it’s still one of the best options for teams. You don’t have to pay per person, but you can add multiple people to the account to work on creating business plans.

• Easy-to-use business plan templates
• Free trial available
• Card system helps guide your goal setting
• Create up to 40 business plans
• Plans limit user count
• No messaging in app
• Very limited integrations

Forbes Advisor carefully considered a variety of software to choose the right business planning apps for this ranking. We compared features, ease of use, costs and collaboration. We ranked each company based on these factors using a 5-star rating system. The highest possible score is 5 out of 5 stars.

Here are the details of the factors we considered:

• Features: We looked at general and unique features of each app and gave more credit to software that provides better functionality for business planning.
• Cost: Regardless of your business size, cost is an important factor to consider when you’re adding new software to your tech stack. We awarded a higher score to those that offer free trials, free plans and affordable options.
• Ease of use: Programs that have a steep learning curve aren’t likely to be adopted by you or your team, so we chose software that’s user-friendly. Drag-and-drop interfaces or guidance through features and tools are helpful for any team.
• Customer reviews: An important factor for any software is how the general public views the program. We considered other ratings and studied the pros and cons listed by other users of the software to help us with our ranking.

Technically, you don’t need business plan software, but using it can make the entire experience easier and you’ll have better odds of creating a solid plan. You don’t even have to choose software made specifically for business planning—project management software is great for roadmapping and goal management. Aside from looking for software that includes financial forecasting, you’ll want collaboration tools, a user-friendly interface, affordable plans and ways to brainstorm or roadmap for your business idea.

One of the most important sections of any business plan is the financials. If you haven’t already done the research and calculations, look for a business plan app that automatically calculates these numbers for you.

Collaboration is also key if you’re working with a partner, team or consultants. At the very least, look for software that lets you invite viewers to see the work you’re doing, but the best business plan software lets users leave comments or work on a plan in real time simultaneously.

Ease of use is nearly as important as pricing. You’ll need software you and your team will use without spending too much downtime learning how to use it. It also makes no sense to choose a cost-prohibitive tool for creating a business plan—most of the software Forbes Advisor suggests is appropriate for small business budgets.

Finally, depending on the stage you’re in of business planning, you may want a tool that offers features that make it easy for you to create a roadmap for your business. If you’re in the early stages, these tools can help with brainstorming, prioritizing goals and managing your goals before you finalize your actual business plan.

Most business plan software helps guide you through the creation of a business plan with prompts, suggestions or tips. So, using business plan software is especially helpful for new business owners who don’t know all the sections to include to increase the odds of getting funding or luring a partner to join your operation.

Business plan software can also automate some processes, such as calculations of financials or comparisons of those finances with industry standards. Some business planning apps give you whiteboards or editable cards you can use for brainstorming. Other features may include scorecards to let you know if you’re on the right track or roadmapping tools to give you an overview of your business plan.

The biggest benefit of business plan software is that it helps you organize and prioritize all of your goals so you can more easily analyze and then compile the data you need to create your business plan. After that, you can create your plan from scratch or if you’re using business planning software made specifically for crafting plans, you can piece it all together and then export it as a PDF or to Microsoft Word.

Which business plan software is the best?

Forbes Advisor suggests Wrike, Smartsheet or LivePlan to help you write your business plan. Depending on the stage you’re in of business planning, one tool or another may be better for you.

How do I create my own business plan?

There are several steps you should follow to create a good business plan, but there are different types of plans you can create. Every business plan starts with a strong executive summary and includes your business goals and financial forecasting. Follow a guide on how to create a business plan to ensure you include all the sections needed.

What are the different types of business plans?

There are many types of business plans you can create and the one that makes the most sense for you depends on your situation. A standard business plan is meant for when you need to present to investors or a bank for financial help. A lean plan doesn’t include all the summaries and background information a standard plan does, so it’s more suitable for established business owners. There are also one-page business plans that are more like pitches. You may also run across operational, tactical, strategic and contingency business plans. We created a simple business plan template that you can use to get started when launching a side gig or small business.

Is business plan software secure?

As  with most types of software, the best business plan software programs offer many levels of security. When choosing this type of software, you want to look for security features that include multifactor authentication (MFA), intrusion detection, the monitoring of user activities, documentation that shows frequent security updates and patches, data encryption and privacy protection.

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Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses. She has been featured in publications such as L.A. Times, Tom's Guide, Investopedia and various newspapers across the U.S.

• Sample Business Plans
• Mobile Apps & Software

Mobile App Business Plan

A business has three pillars: the idea, the plan, and the execution. Congratulations! You have the app idea already, now you have to step forward with a plan.

But, somewhere with all the workload, the concept of the app, hiring the right people, budget, and development of the app, entrepreneurs overlook the need for planning.

Worry not, we are here to lighten your burden with our step-by-step guide for mobile app business plan writing.

Key Takeaways

• A mobile application business plan helps you define your marketing strategy, customer acquisition strategy, retention strategy, and strategies to achieve your business goals.
• Craft an impactful executive summary that outlines the type of your app business, marketing approach, financial outlook, and team expertise to attract potential investors and partners.
• Conduct thorough market research to understand market trends, consumer preferences, and the needs of your target market.
• To ensure efficient daily operations, provide in-depth operational plans that incorporate staffing, additional services, and customer service.
• Create realistic financial projections for sales revenue, expenses, and profit forecasts while considering contingencies & emergencies.

Let’s get started with our guide, without any further ado:

How to Create a Mobile App Business Plan: A Complete Guide

1. executive summary.

An executive summary is a quick overview of the whole business plan. From mission & vision to financial projections, it includes everything in between.

Generally, entrepreneurs write this section at the end after having the full knowledge of the entire business plan.

Begin your executive summary with a brief introduction of your business, and include other elements like:

• Market Opportunity
• Vision & mission statement
• Target market
• Unique value proposition
• Details of your services
• Management team
• Financial Outlook
• Call to action

For instance, here is an example of an app business USP’s section:

USP for PrivyConnect – Social Media App: “Connect with Total Privacy”

Our social media app is dedicated to ensuring your online interactions remain private and secure. Unlike many other platforms, we don’t share your data or personal information with third parties.

We use robust encryption to protect your messages and content, and you have full control over who can see your posts. With us, you can truly connect with your friends and family in a safe and trusted environment. Your privacy is our priority.

Note: your readers might not read the whole business plan, but they will go through the executive summary. Therefore, make sure you write it engagingly to grab their interest.

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2. Company Overview

In this section, present your business in detail. It should provide the details of your business & app name, the location of your office, the structure of your business, and other such information.

Now it is time you introduce what type of business you own, for example, your app type will be one from below:

• Social media app
• Messaging app
• E-commerce app
• Entertainment app
• Health and fitness app
• News or magazine app
• Navigation app
• Finance app

After that, mention the company history if you have any. Add the name and other qualifications & achievements of business owners. Mention the vision & mission statement of your app business along with your future goals.

In short, this section should provide an in-depth understanding of your business and business owners.

3. Industry Analysis

In the industry analysis section of your mobile app business plan, you have to provide the details about the mobile app industry. It will help you understand the market and gain a better insight into your business positioning.

Here are certain questions to ask while performing industry analysis:

• What is the current size of the app industry in terms of both revenue and users?
• What are the current trends of mobile app businesses?
• Which apps are leading the industry?
• Which mobile app concept is famous in public?

Conduction this industry analysis will educate you about the market and help you prepare marketing strategies according to the market trends.

In short, industry analysis will help to know a clear picture of the market, helping you in making informed decisions.

4. Competitive Analysis

Competitive analysis will help you identify the unique selling propositions (USP). Also, this way you will get to know your competitors.

Start by specifying who are your competitors – then compare it with both direct and indirect customers.

Now, let’s focus on your direct competitors, those similar to your mobile app. Provide an overview of each competitor, including their size and where they’re based.

Here are some questions to ask for competitive analysis:

• Who are your primary competitors?
• Who do they serve?
• What are their USPs?
• What is their pricing strategy?
• What do they need to work on according to their customers?

A more effective way to this analysis is to conduct it from the customers’ viewpoint. You might even ask your competitors’ customers what they like and dislike about their apps to better understand customers’ perspectives.

Here is an example of competitors and competitive advantage of the app:

Competitors

SocialShield: SocialShield is a notable competitor in the privacy-focused social media segment. It emphasizes strong user data protection and secure communications. Their user base has been steadily growing, particularly among privacy-conscious users.

GuardChat: GuardChat offers encrypted messaging and content sharing. It has a user-friendly interface and strong encryption features. While their user base is smaller compared to established platforms, they have garnered a dedicated following.

PriviNet: PriviNet has made a name for itself by offering comprehensive privacy controls and anonymous user interactions. They have built a niche community of users who value privacy and user-controlled sharing settings.

Competitive Advantages of PrivyConnect

PrivyConnect’s comprehensive privacy controls and encryption set it apart as a top contender.

The app’s transparent communication and commitment to environmental responsibility contribute to its appeal.

PrivyConnect’s active community-building efforts and user engagement foster loyalty.

The app’s plans to expand into secure content sharing and social community growth align with industry trends.

This way you can get to know the USP of a mobile app development company. Once you get the USP, flaunt it in the entire business plan.

5. Market Analysis

In the market analysis section, do the market research and dive right into the market where you will be providing your app services. Begin the section by providing the details of your target customers.

Your target customers will depend on the type of app you own and the services you provide.

After a thorough discussion of the target market, discuss the market trends. Mention what your target customers prefer and what new are they looking for. For example, people might be looking for:

• Integration of AR/VR
• Sustainable and eco-friendly apps
• Privacy and data protection
• Personalization

At the end of the market analysis, do mention the regulatory environment mobile apps need to follow in the particular location.

6. Sales and Marketing Plan

Writing the sales and marketing section means jotting down the marketing strategy you will use to acquire new users and retain the existing ones.

Now it is time to mention the marketing strategies for your app, there are three phases of the launch:

Pre-launch phase

• App-store optimization: Before launching the app, search for the keywords to include in your title, description, and other content.
• Build a landing page: You can create a website or build a landing page to make your brand presence prominent on the web too.
• Pre-launch promotion: Launch a teaser for your app before the release date itself. Give some special offers to the ones who will sign up even before the launch.

Launch phase

• Deploy it on major app stores: Launch your app on all the major app stores to reach a wider audience. Make sure it is working smoothly and is free of bugs.
• Social media marketing: There were going to be 147.2 billion annual app downloads in 2023 itself. Imagine the competition, so be sure to make your visibility strong through social media platforms.
• Content marketing: Create blog posts, videos, or infographics related to your app’s niche. Share valuable content on your website and social media to engage users.

Post-launch phase

• User reviews and feedback: Encourage users to leave positive reviews and ratings on app stores. Actively respond to user feedback and address issues (if any) ASAP.
• User engagement strategies: You can enable push notifications or in-app notifications to interact with your users. You can also ask them to invite friends in exchange for a referral bonus.
• Collaboration or influencer marketing: You can collaborate with some other mobile app companies and do cross-marketing. Influencer marketing is also a great choice.

Once you have noted down how you will acquire customers, then mention below things too:

• Customer acquisition cost
• Your monthly paid advertisement budget
• Number of followers you have on social media
• If there are any in-app purchases

7. Management Team

Knowing who is behind your app business will increase the appeal of your business plan.

The management team tells you about the people in charge of the app business. It should explain each manager’s experience, what they’re good at, and what their jobs are.

Here is an example of the management team:

Management team of PrivyConnect

Founder and CEO – Sarah Anderson Sarah is the visionary leader behind PrivyConnect. With a background in cybersecurity and a passion for online privacy, she founded the company to provide users with a secure and private social media experience. Sarah is responsible for setting the company’s strategic direction and ensuring its commitment to user privacy and data protection.

CTO – David Ramirez David brings a wealth of technical expertise to PrivyConnect. He has a strong background in mobile app development and security protocols. David oversees the technical development of the app, ensuring that it employs state-of-the-art encryption and privacy measures.

CMO – Emily Davis Emily is the marketing guru behind PrivyConnect’s success. With a knack for digital marketing and user engagement, she is responsible for building the app’s user base and promoting its unique selling propositions. Emily focuses on user-centric marketing strategies and community engagement.

COO – Michael Chen Michael is the operations expert at PrivyConnect. With years of experience in streamlining business operations, he ensures the app runs smoothly and efficiently. He also oversees partnerships and collaborations to enhance the app’s offerings.

8. Operations Plan

As earlier sections mentioned everything about your company goals, here it is time to mention how you will reach them. These goals are differentiated into two sections:

Everyday goals

They’re the heart and soul of your mobile app’s daily life, from coding and upgrades to the nitty-gritty of customer support. These are the everyday heroes that keep your app running smoothly.

Long-term goals

It’s all about milestones: the moments that make you pop the champagne. Picture celebrating your 10,000th app install, hitting that milestone sales figure you’ve dreamt of, or expanding your team.

9. Financial Plan

Your financial plan needs to have a 5-year financial forecast. For the first year, break it down into monthly or quarterly details, and then summarize it annually. This forecast should cover your income statement, balance sheet, Use of Funds, and cash flow.

Income statement

An income statement, often known as a Profit and Loss statement or P&L, displays your earnings and then deducts your expenses to know the profitability of your business. Make practical assumptions based on your competition.

Balance sheet

Balance sheets display your assets and liabilities. Although they can contain a lot of details, like equity, goodwill, other intangible assets, etc.

Uses of Funds

When you are seeking funding, this statement becomes necessary to show where you will use the funds. Here is an example of the Uses of Funds chart with the help of Upmetrics:

Cash flow statement

Your cash flow statement helps you see how much money you need to start or grow your business and avoid running out of money.

Surprisingly, you can make a profit but still face financial problems that could lead to bankruptcy. Therefore, you will need proper cash flow planning to avoid such circumstances.

Why Do You Need a Business Plan for Your Mobile App

For entrepreneurs who jump into business directly without writing a business plan is like delaying their success. Here are some reasons why you need a mobile app business plan:

Writing a business plan helps you work out and make clear your business strategy. Do you want customers to pay upfront? Or there are in-app purchases? Writing this down from the start helps your team understand where you’re headed.

Finances are important

Sometimes, it takes months or even a year to cover customer acquisition costs. So, you need a plan with a solid financial forecast. A good plan lets you play with different situations, so you know how much money you need for both the long and short term.

Acquiring and retaining customers

Acquiring and retaining customers is one of the sole purposes of a business. In the business plan, you have to mention in detail about your strategies to have a clear roadmap.

Knowing Your Market

A business plan lets you identify your ideal customer profile. Knowing your customers is crucial, and having a deep understanding of your customers helps you make the correct updates to your product in the future.

Related Mobile App Resources

• How Much Does it Cost to Start an App
• How to Start an Mobile App Business

Download a Mobile App business plan template

Ready to kick-start your business plan writing process? And not sure where to start? Here you go, download our free mobile app business plan pdf , and start writing.

This intuitive, modern, and investment-ready template is designed specifically for mobile app businesses. It includes step-by-step instructions & examples to help in creating your own mobile app business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Finally! You know how to write a mobile app business plan. Thus, you are one step closer to starting or expanding your business.

No doubt, writing a business plan is a challenging task, but it is a lot smoother with a top business planning tool . Therefore, take a deep breath and get started with your plan. All the best!

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Business Plan Presentation Tips

Frequently asked questions, do i need to include information about competitors in the business plan.

Yes, in the section of competitive analysis: you need to mention your competitors and their USPs. This will help you to understand the market and know your strong points.

How often should I update my mobile app business plan?

An app business plan is a living document, you can change or update it whenever you want. Ideally, go through your plan and make changes according to the current situations atleast once a month.

Can I use a mobile app business plan to secure funding for my app project?

One of the main purposes of writing a business plan is to secure funding or get a loan. So, of course, you can present a solid mobile app business plan in front of lenders to secure funding.

How much does it cost to create a mobile app business plan?

Writing a mobile app business plan might cost from a few hundred to thousands of dollars depending on the complexity of the app, the number of integrations, UI/UX, etc.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Mobile App Business Plan Template

Written by Dave Lavinsky

Mobile App Business Plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their mobile app development company. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a mobile app business plan template step-by-step so you can create your plan today.

Download our Ultimate Mobile App Business Plan Template here >

What is a Mobile App Business Plan?

A business plan provides a snapshot of your mobile app as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an App Company

If you’re looking to launch a mobile app or grow your existing mobile app you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your mobile app in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Mobile App Companies

With regards to funding, the main sources of funding for a mobile app are personal savings, credit cards, bank loans, angel investors and venture capitalists. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a mobile app is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Venture capitalists will also fund a mobile app and will take equity in return for their funding, VC funding generally comes after you’ve received initial proof of the mobile app concept or traction with your app.

Finish Your Business Plan Today!

How to write a business plan for a mobile app development company.

A comprehensive business plan for an app company should include the 10 sections as follows:

Executive Summary

• Company Overview

Industry Analysis

Customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of app business you are operating and the status; for example, are you a startup, do you have a mobile app that you would like to grow, or do you already have several successful app businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the mobile app industry. Discuss the type of mobile app you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing strategy. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company overview, you will provide a detailed description of your mobile app business.

For example, you might operate one of the following types:

• Business app : this type of mobile app generally helps increase productivity and/or decrease costs.
• Entertainment app : this type of mobile app includes news, social networking, music, video, etc.
• Lifestyle app : this type of mobile app includes things like fitness, shopping, dating, etc.
• Education app : this type of app must have the primary objective of advancing a user’s knowledge and overall breadth in a particular subject.
• Utility app : this type of app includes things like scanners, trackers, health-related apps, cell service providers, etc.
• Travel app : this type of app aids in planning and booking trips.
• Other app : there are a limitless number of areas in which a successful app could be created

In addition to the business description, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What is your company history?
• What is your mission statement?
• What is your business idea or app idea?
• What is your business model or monetization strategy (i.e., freemium, subscription, in-app purchases, affiliate marketing, crowdfunding, paid apps, sponsored content, etc.)?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

In your industry analysis, you need to provide an overview of your app development business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the mobile app industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards quiz apps, it would be helpful to ensure your plan incorporates gamification into your app.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the app industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your mobile app? You can calculate this figure by multiplying the size of your target customer market by the amount they might spend per year on your app.

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: business operations managers, college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of mobile app you operate. Clearly, baby boomers would want different pricing and product options, and would respond to different user engagement strategies than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the business types (if B2B), ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other app businesses in your niche.

Indirect competitors are other options that customers have to achieve similar results to what your app offers.

With regards to direct competition, you want to detail the other app development companies with which you compete. Most likely, your direct competitors will be mobile app businesses offering the same type of service or activity that yours does.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior features?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an app business, your marketing plan should include the following:

Product : in the product section, you should reiterate the type of mobile app that you documented in your Company Analysis. Then, detail the specific features of your app.

Price : Document how you will price your app and if there will be different pricing levels (e.g., free, entry, premium) and what those levels will be.

Place : Place refers to your distribution method. Document how customers can download your app (e.g., from your website, the Apple App Store, Google Play, etc.).

Promotions : the final part of your mobile app marketing plan is the promotions section. Here you will document how you will drive customers to your app(s). The following are some promotional methods you might consider:

• Social media marketing strategy
• Advertising in magazines, newspapers and/or trade journals
• Reaching out to local bloggers and websites
• Pay per click advertising

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your mobile app such as writing code, building upgrades, fixing bugs, providing customer service, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect your 10,000th app install, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

To demonstrate your mobile app’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in app development business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory team. An advisory team would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in mobile apps and/or successfully running small businesses.

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you have 100 downloads per week or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your mobile application, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in an app startup or growing mobile app company:

• Cost of equipment like computers, data warehousing, etc.
• Payroll or salaries paid to staff and independent contractors
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Free Business Plan Template for a Mobile App Business

You can download our mobile app business plan PDF template . Our sample mobile app business plan would also be a helpful resource for writing your own business plan.

Mobile App Business Plan Summary

Putting together a business plan for a mobile app will improve your company’s chances of success. The process of developing your plan will help you better understand your target audience, your competition, and your business strategy. You will also develop the marketing strategies needed to better attract and serve your target market, an operations plan to focus your efforts, and financial projections that give you business goals to strive for and keep your company focused.

Growthink’s Ultimate Mobile App Business Plan Template allows you to quickly and easily complete your Mobile App Business Plan.  

Additional Resources for a Mobile App Startup

Don’t you wish there was a faster, easier way to finish your Mobile App business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business planning advisors can create your business plan for you.

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3 Apps to Help You Write a Business Plan Helpful apps that guide you from brilliant business idea to an actionable plan.

By Kim Lachance Shandrow Feb 4, 2013

Opinions expressed by Entrepreneur contributors are their own.

If you have a killer idea for a startup, but lack the time, resources and budget to develop a business plan , a business plan-generating app can help you get your plan on paper and, ideally, off the ground.

A number of apps simplify the often tedious, complicated process of crafting a thorough bank- and investor-ready business plan. You provide the information, they organize it into a plan, and hopefully soon you'll be in business.

Here's a look at three apps that can help get your business plan rolling:

1. Enloop. This is an all-in-one web app that walks users through every step of creating a traditional business plan. Here's how it works: Based on the data you enter into the app, Enloop automatically generates sales, profit and loss, cash flow and balance sheet projections for you, complete with explanatory graphs and other compelling visual elements. Enloop also provides standard, yet customizable business plan text for each section of your plan, including portions focused on key company information and financial data.

Enloop's Free & Easy option includes a single custom business plan packaged in a clean, professionally formatted PDF file that you can download, print and share. More fully featured paid versions range from $9.95 a month to $39.95 a month and allow you to make multiple business plans. Enloop is only web-based and not yet available for mobile devices.

Related: Reworking Your Business Plan? Consider These Tips

2. StratPad. Alex Glassey, who designed this iPad-only app , describes it as "a strategic-planning app that helps entrepreneurs with the thinking and decision-making process ." StratPad can be a smart choice for people who are writing their first-ever business plan. It is packed with several free how-to tools for beginners, including a 58-page business strategy tutorial, view-on-demand training videos, email-based customer service, and more.

A free basic StratPad edition is available for students. Paid, one-time fee plans range from $9.99 to $54.99. The more you pay, the more advanced business plan options you get. The easy-to-use app guides users through a series of simple questions and prompts. Your answers are used to develop a summary business plan, complete with revenue projections and full-color graphs and charts.

3. Business Plan Premier. This $7.99 iPad app does double-duty for users who are eager to have their business plan backed fast. Not only does Business Plan Premier help you organize and write your business plan at an extremely detailed level, it also enables you to present your finished plan to more than 3,000 high net worth potential investors, who are also members of investment research firm Ben Stein & Accredited Members Inc .

Business Plan Premier leads you through writing your prospective company's vision and mission statements, product descriptions and marketing plans. You can also use it to complete competitive and SWOT (strengths, weaknesses, opportunities and threats) analysis, outline your management scheme, identify your startup expenses, define your target market and more depending on your needs.

Your completed business plan is exported as a Microsoft Word document that you can edit, print, email or upload to Dropbox. Business Plan Lite is the free (but much less functional) version of the app.

Related: Reverse-Engineering Your Business Plan: Success Starts With the End

Senior Writer. Frequently covers cryptocurrency, future tech, social media, startups, gadgets and apps.

Kim Lachance Shandrow is a senior writer at Entrepreneur.com. 

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7 Best Business Planning Apps For Android in 2023 [UPDATED]

Business planning is a crucial part for anyone who wants to have the best opportunity in expanding it. Having a good business plan can help in identifying your goals and mission as well as the value proposition.

But have you ever wondered if you can use your daily personal smartphone for business planning? As a matter of fact, you can! Smartphones are advanced enough to provide applications that you can use for business planning.

With apps designed for such purpose, not only you will save money, but it will also provide you a solid framework that will focus on decisions, goals, foresee issues, make an appropriate adjustment, and ultimately, keep things on track.

Business Planner Apps Comparison Table

7 Best Android Business Planning Apps [Google Play Store]

When it comes to business, we usually depend on tools such as computers and other people to implement the business plan for us. However, as a business owner, you need to keep up with the plans whatsoever to get your business up and running.

So having a smartphone that keeps our business plan in check is crucial and convenient. You can write a business plan on the business planning software and you are all set to keep track of them anywhere anytime.

You can accompany your business planner app with a money manager app to keep a track of your business’s financial data and check the cash flow. With that in mind, here are 5 of the best business planner apps that you can use with your personal Android smartphone:

1. Business Plan Quick Builder

If there’s an app that we really consider perfect for business planning, it’s Business Plan Quick Builder . This app is developed and designed by a consulting agency,  Perren Consulting Ltd , that specialized in business planning.

One of the best features of this app is its design and functionality. It uses a simple template with questionnaires that you will have to fill up. Don’t worry, every question is related to your business plan. In just 3 steps, you can create a business plan on this app.

Key Features of the app:

• Pre-defined Business Plan Template
• Generate a Full Business Plan
• Option to Create a 5-Year Financial Forecast with Clear Strategic Steps
• Customize Your Business Plan with Style and Content Options
• Creates a Mission Statement for Your Business

The app is free to download and worry not, it has no ads in it which is great. It’s simple to use and intuitive as well. It’s the perfect free business planner app for every Android smartphone.

2. Write A Business Plan & Business Start Tutorials

The Business Plan & Start Startup app is by far the most popular and downloaded business planner/builder app available on the Google Play store. It currently has over 1 million downloads as of this writing and it’s a lite app with 1.7MB in download size.

The app offers more than just business planning, it also helps you in starting up your business if you have a new business idea and it provides a community for business ideas as well. Which makes it as one of the best business planning apps for those who are planning to start up a business.

The app is available for free on the Google Play store. You can, however, purchase a premium version that comes with live experts within the mobile app by a coach who is an experienced entrepreneur. The premium version of the app cost around $1.99.

• Create a Bussiness Plan.
• Tutorials for Every Section of a Typical Business Plan.
• Step by Step Timeline.
• Get Business Planning Help From The Community.
• YouTube Videos and Podcasts.

Ultimately, the app is more inclined towards business startups. It is designed to aid you in 3 distinct ways:

• Teach how to think about each section of a business plan.
• Software tools to help you create a small business plan, stay on track and motivated.
• Last but not least, allows you to ask questions about your business plan to an entrepreneur community.

If you are looking for a business planner app that’s used by a lot of people such as business owners, then this is the app for you.

3. Business Builder – Small business management suite

A ‘best business planning software’ list without the mention of Business Builder would be unfair.

If you are looking for a business planner app that offers various tools for productivity and bookkeeping, then we highly recommend the Business Builder – Small business management suite app.

This app is basically a combination of bookkeeping and productivity tools perfect for all businesses types and sizes. It is also a great tool for aspiring entrepreneurs.

The app was designed with business administration in mind. Helping people to get fully prepare themselves for their business plans and goals. The app also comes with checklists and guides about business.

Other than keeping tracks of your goals for your business, this app can also track your sales, record contacts , keep track of your business expenses, inventory tracker , and more!

• Goals & Activity Scheduling.
• Progress Tracking.
• Built-In Invoice & Quotation Maker.
• Create Receipts & Sales Tracker.
• Business Income & Expense Tracker.
• Tracking Inventory.
• Business Planner Template.
• Bookkeeping.
• To-Do List.

You can easily find this app on the Google Play store or by clicking/tapping the link below.

4. Business Planner: Business finances management

The Business Planner: Business finances management  app is one of the best business planning apps that focuses on the financial side of your business.

If you’re looking for an app to keep track of your business expenses, then we highly recommend checking this one out. Additionally, you might also want to check out our top business expense tracker apps in 2019 .

Overall, the app is more like a finance tracker app instead of a business planner. Despite the design, the functionality is present and its features work as intended. Adding expenses and income is quite easy and the ability to view the statistics of your finance in a graph is really great.

• General Business Financial Tracking.
• Issue Payments & Receipts.
• Overview of Cashflow via Graph Chart.
• Create Future Plans for Business.

Despite the lack of business planning features, the app is still a great app and worth recommending for those that whats to have an emphasis on business financial growth.

5. Entrepreneur Business Ideas – Tools & Tutorials

Last but not least, we have the Entrepreneur Business Ideas – Tools & Tutorials app on our best business planning apps list. This app focus and specializes in business plan creation. If you’re looking for a business planner app that will let you create a formal statement of business goals, reasons they are attainable, and plans for reaching them, then this is the app for you.

Not just that, the app also has lessons and tutorials on these topics.

• How to get business ideas
• Psychology of being a small business owner and an entrepreneur
• Evolution of a business idea and how they change over time. This is what happens to your idea after you get your business ideas.
• What to do if you have too many business ideas and how to choose the best out of those ideas
• Common business idea mistakes
• Protecting business ideas after you get the business ideas, and whether you should protect them at all

For those that seek help and have no idea in business plan creation, then this app is great for you. It offers a ton of templates and lesson guides on business plan creation. Giving you the opportunity to create strategies from the comfort of your handheld device.

The app has a software tool on which you can create business plans for your idea. Moreover, you can also get personalized guidance from proven entrepreneurs by getting the premium plan.

• Articles on business ideas
• List of 100 business ideas
• Over 20,000 business plans
• Lessons on business entrepreneur topics
• Software tool to create a business plan
• Personalized guidance from experienced entrepreneurs

Out of all the apps in this list, this one is by far the one that enriches people with guides in business plan creation. Download the app from the Google Play store.

Tired of making business plans? Aha can be a good solution for you. This can be a great help for product management. This is one of the best can help you to set and create strategies for your business plans. It not only allows you to prioritize your plans, and features, but also helps you in creating and sharing visual plans. 

The tool provides strategic models, including Canva, SWOT, Segment Profile, Porter’s 5 forces, and 10Ps. To check the duration and status of the new initiatives, the Aha features a roadmap. The live dashboard of the tool will help you track the progress and updates of your tasks. 

Are you looking for an app that connects you with your business everywhere you go? Then Vonigo is the perfect app for you. With multiple platform supports, such as Windows, MacOS, Android, and almost all SaaS, Vonigo can be a good companion for managing your business at your fingertips. 

For example, you can perfectly manage and review your daily (weekly or monthly tasks) how and where you want. For a small-time business, you can book the job on the go or reschedule it whenever you want. Manage all the business detail seamlessly, regardless of size, in a single click.

You can also add notes related to your business, which can be a reminder. From on-screen signature to team collaboration and meeting spots, Vonigo has it. Vonigo is where you want to streamline all your business processes effectively and helps to make decisions efficiently. 

Intrigued? Click on the link below to download the app and see the result yourself.

Frequently Asked Questions

What is a business plan app for mobile.

A business plan app for mobile is a utility or tool that lets you create a business plan on your Android smartphone. You can easily find one by browsing the Google Play store.

How to use a business planner app?

To use a business planner app, you first need to know the aspects of business planning you want to create. Is it goals? to address issues? financial forecasting? or all? Once you have the fundamentals you want to write for your business plan, find an app that would be perfect for your need. Download and install the app on your phone and launch it to start using it.

Can I use your phone to make a business plan?

Yes, you can use your phone or tablet to make a business plan. However, it has to be a smartphone. Otherwise, ordinary phones are not capable enough and have no support from various developers for such purpose.

Which online app is best for business planning?

Vonigo is the best online business plan app available on Google Play Store, which helps you from planning your day to CMS (Customer Management System) on the go with just a few clicks. And it’s free, but you can go for an in-app purchase for better options.

Business Planning, Setting Goals & Implementing Strategies

When making or creating a business plan, the most important aspect of doing so is writing your business goals, how would you achieve it, and foresight future issues.

A business plan should be strategically feasible at all cost, otherwise, it’s more of a dream plan and not a business plan if it’s not logically feasible to d so.

We mostly depend on our computers when creating one on a business planning software and with the current trend of technology, you can now do so with your handheld smartphone device.

We hope that these best business planning apps have helped you in creating your perfect business plan and have given you the power to do so at the palm of your hands.

So, have you tried the apps on our best business planner apps list yet? For questions, comments, or suggestions, do hit us in the comment section below!

Featured Image : Photo by  fauxels  from  Pexels

Editor’s choice:

• Best Small Business Inventory App for Android Smartphones
• Best Business Expense Tracker App for 2019
• Best Business Card Design Apps for Android 2019

Jessika loves practically any that runs on electricity. Discovering new technology, trends, and the latest gadgets have been her favorite pass time for years, so having the ability to make a living writing about her discoveries is a dream come true. When Jessika isn’t writing articles, researching new, innovative gadgets, or playing with new tech, she is teaching Zumba, writing Middle-Grade Fantasy novels, running her kids around the house, or diving into a new anime with her amazing husband.

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From the whole list I liked only the Business Planner: Business finances management app. Despite the fact that the apps are free, they seem to me old-fashioned. Why not review modern apps, such as Weeek or Asana?

Thank you for sharing your thoughts mate, but the ones you recommended are more of a To-Do and teamwork apps. The ones that we included in our list pre-defines the business plans and goals including a set of template and questionnaires for businesses.

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How to write a business plan for your mobile app development project.

Starting a mobile app development project is a great idea because it allows businesses to reach a larger audience with their product or service, and it gives users the convenience of being able to access the app from anywhere on their mobile devices.

But, first thing first, you need to write a business plan.

A business plan is essential for any project, especially for mobile app development. It outlines the goals, objectives and strategies needed to successfully launch the app. It also helps to identify potential risks and provides a roadmap for the project's success.

In short, a good business plan will help ensure the profitability of your mobile app development project .

What are the essential parts of a business plan for a mobile app development project? What is the recommended format? Which important financial measures should be there? What's the best way to create a business plan quickly and effectively?

Please, find comprehensive answers to all these questions below.

Also, please note that starting your business plan from scratch is not mandatory.

You can download our editable business plan for a mobile app development project and adapt it to your project.

How to prepare a business plan for a mobile app development project

Is it worthwhile to invest time in a business plan for your mobile app development project.

Yes, you should invest time in a business plan for your mobile app development project to ensure the success of your project.

Formulating a comprehensive business plan will allow to:

• get familiar with the mobile app development market
• stay on top of the industry's emerging trends
• identify what makes a mobile app development project solid and successful
• understand the target audience's requirements and preferences for mobile applications
• come up with a unique value proposition for your app
• analyze competitor target markets
• identify solid competitive advantages for your mobile app development project
• find a business model that will generate positive cash flows
• implement a well-structured and calculated action plan
• evaluate risks associated with a mobile app development project, including technical challenges, user privacy, and market competition

Our team has created a business plan for a mobile app development project that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a mobile app development project?

A business plan is filled with facts, figures, and indicators. It must be presented in a structured format, to make easy to read and digest.

When we built our business plan for a mobile app , we took care to arrange it appropriately.

The content is arranged in 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The introductory section has been named "Market Opportunity".

This section presents a comprehensive report on the mobile app development project, including key data and metrics to guide your decision-making.

We continuously update all the data there.

2. Project Presentation

The second part is dedicated to the "Project" of your mobile app development project. Here, you can outline the purpose and functionality of your app, target user demographics, user interface and experience design, development timeline, app store submission plans, and the unique value proposition that solves a specific problem or provides a unique solution for users.

Remember to introduce yourself at the end of this section.

Discuss your expertise in mobile app development, your range of services, and how you plan to provide innovative and user-friendly app solutions to clients. Highlight your track record of successful projects, your skilled team of developers, and your dedication to delivering seamless and engaging mobile experiences that meet the needs and expectations of users through your mobile app development project.

You'll find wording already provided in our business plan. Tailor it to fit your concept exactly.

3. Market Research

Next up is the "Market Research" section.

In this section, you will find a detailed market segmentation analysis for your mobile app development project.

It includes a presentation of other mobile app development companies in the industry that will be competing with you. Your project's unique app features and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

In the "Strategy" section, you will find a detailed growth plan for your mobile app development project, outlining all the necessary steps and initiatives to ensure its high profitability.

Furthermore, there is a marketing strategy, a risk management strategy, and a Business Model Canvas that has been filled in, all included in this section.

5. Finances

Ultimately, the "Finances" section provides a comprehensive view of the financial aspects and metrics of your project.

How to write an Executive Summary for a mobile app development project?

The Executive Summary is like an introduction to the business plan for your mobile app development project.

Keep it brief, not exceeding 2 pages. Stick to the crucial points.

When you show your business plan to an investor, this is what they will read first. It needs to get their attention and make them want to read the rest of the plan.

In the Executive Summary of your mobile app development project, answer these questions: what is your mobile app development project about? who is your target audience? are there any similar projects in the market? what makes your project unique? how much funding do you require?

How to do the market analysis for a mobile app development project?

The market study of your mobile app development project helps you understand external factors such as customer demands for mobile applications, competition within the app development industry, and emerging trends in mobile technology.

By conducting an extensive market study, a mobile app development project can understand user needs, offer innovative and user-friendly mobile app solutions, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to increased user adoption, app downloads, and a prominent position in the mobile app industry.

This is what we've outlined in the "Market Research" section of our business plan for a mobile app :

• interesting data points and market insights about mobile app development, including app usage trends, app market revenue, and the growth of app-based services
• a list of potential customer segments for a mobile app development project
• the competitive research
• the competitive advantages for a mobile app development project

The key points of the business plan for a mobile app development project

What's the business model of a mobile app development project, business model of a mobile app development project.

A mobile app development project's business model revolves around creating and monetizing mobile applications for specific platforms such as iOS or Android. Revenue can be generated through app purchases, in-app advertising, in-app purchases, or subscription models.

The business model focuses on identifying market needs or gaps, designing user-friendly and engaging apps, developing robust and scalable code, testing and optimizing app performance, and implementing effective monetization strategies.

Success depends on market research, delivering high-quality user experiences, effective app marketing, regular updates and improvements, and staying responsive to user feedback and evolving industry trends.

Business model ≠ Business plan

Please don't mix up the terms "business plan" and "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you demonstrate your business model using a structure called the Business Model Canvas.

Rest assured, we provide a Business Model Canvas in our business plan for a mobile app .

How do you identify the market segments of a mobile app development project?

Market segmentation for your mobile app development project involves dividing your potential clients into different groups based on their app development needs, industries, and target audience.

These categories may include factors such as iOS app development, Android app development, gaming apps, or clients from specific industries (e.g., healthcare, finance, education).

By segmenting your market, you can offer specialized app development services and solutions that cater to each segment's specific requirements. For example, you might provide iOS app development services and design user-friendly and intuitive interfaces for Apple device users, offer Android app development services and optimize apps for a wide range of Android devices and versions, specialize in gaming app development and create immersive and engaging gaming experiences, or develop industry-specific apps tailored to the needs of clients in sectors such as healthcare, finance, or education.

Market segmentation allows you to effectively target your marketing efforts, showcase your app development expertise, and deliver high-quality and customized mobile app solutions that meet the unique needs of each client segment.

In the business plan for a mobile app , you will get a detailed market segmentation, helping you understand your target audiences and their needs.

How to conduct a competitor analysis for a mobile app development project?

Without surprise, you won't be the only mobile app development project in the market. There will be other developers working on innovative and user-friendly mobile applications.

Your business plan should encompass an extensive market study that examines your competitors' characteristics, strengths, and weaknesses.

Address their weaknesses (such as inefficient app development processes, lack of user testing, or poor app performance).

Why should you focus on these elements? Well, these weaknesses can hinder the success of mobile app development projects. By addressing these aspects, you can offer innovative and user-friendly app designs, provide efficient and reliable app development and testing processes, and deliver excellent customer support, positioning your mobile app development project as a trusted and preferred choice for businesses and individuals seeking high-quality and functional mobile applications.

It's what we call competitive advantages—building them is key to standing out in the market.

Here are some examples of competitive advantages for an app: user-friendly interface, innovative features, regular updates and improvements.

How to draft a SWOT analysis for an app?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats that can inform the development of a successful mobile app.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a mobile app

The strengths for a mobile app development project

When we talk about the "S" in SWOT, we mean Strengths, which are the project's positive attributes or advantages.

For a mobile app development project, possible strengths could include a user-friendly interface, comprehensive testing, scalability, and a secure back-end system.

The weaknesses for a mobile app development project

The "W" stands for Weaknesses, referring to the areas or aspects of the project that need to be addressed.

In the case of a mobile app development project, potential weaknesses could include an inexperienced development team, lack of proper project management, and poor quality assurance processes.

The opportunities for a mobile app development project

O represents Opportunities in SWOT, referring to the external factors or conditions that can create opportunities for the project's advancement.

In the case of a mobile app development project, potential opportunities include creating a social media app, a productivity app, a gaming app, and a shopping app.

The threats for a mobile app development project

When we mention the "T" in SWOT, we're referring to Threats, which are the external risks or negative factors that can impact the project's performance.

How to craft a marketing strategy for an app?

A marketing strategy plays a pivotal role in a business plan as it defines how a business will entice customers and generate sales.

An app can attract users by implementing a well-crafted marketing strategy that showcases its unique features, user-friendly interface, and how it solves a specific problem or meets a particular need.

Users won't choose your app without effective marketing; highlighting its features, usability, and benefits is necessary.

Have you explored marketing approaches to attract customers to your app? Consider optimizing your app store presence, running targeted advertising campaigns to reach your target audience, and utilizing social media platforms to engage with users and receive feedback.

No worries if you don't know anything about marketing and communication.

How to build a 3-year financial plan for an app?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

When creating your business plan, you must include anticipated revenue figures for your mobile app development project.

To earn the trust and confidence of potential investors, it's crucial to have revenue projections in your business plan that are based on believable and well-founded assumptions.

Our financial plan for a mobile app is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you'll have to develop a provisional budget for your mobile app development project. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

The break-even analysis is central in the financial plan as it will tell you whether your mobile app development project will generate profits or not.

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How to Write a Mobile App Business Plan + Free Template

Anthony St. Clair

11 min. read

Updated July 29, 2024

Free Download:   Sample Mobile App Development Business Plan Template

When Apple released the first iPhone in 2008, it also launched its App Store—with about 500 apps. Nowadays, the number of apps on the Apple App Store and the Google Play Store totals about 5 million. If apps were people, they’d outnumber the population of Los Angeles.

Sure, the “gold rush” days of app development are long behind us, but building apps remains a solid way to bring useful or entertaining services to market. An app can also be part of a narrow or broader business strategy.

But with so much competition, building a profitable, successful app takes more than just an idea and a team of mobile app developers. You need a business plan to help guide your vision and implementation. This article will cover the steps to create your mobile app business plan, along with some tips to run it successfully. 

Need more guidance? Download our free mobile app development business plan for a full business plan outline that you can use to inspire your own plan.

• How to write a business plan for a mobile app

A business plan can be as short or extensive as you need it to be, and not a page more. In fact, you could launch a successful business based on even a one-page plan for your app development firm.

Writing a business plan for your mobile app business comes down to thinking through where you are with your app idea, what you want to accomplish, and how you think you will get there. A good business plan gives you both a starting point and a road map, but you can always review it and update it as you go.

At its heart, that’s all your app business plan needs to do.

Here are some of the key things your mobile app development business plan should include.

1. Determine what kind of app you will develop

Competition and opportunity co-exist throughout every app sector. If you’re still trying to decide where you might want to target your app development , strong contenders and trending app verticals include:

• Productivity
• Shopping (mobile-specific and general eCommerce)
• Health and Fitness
• Personalization

The sector you’re developing your app for influences the type of app you’ll want to build. For example, will you code for Apple iOS, Google Android, or both? Will you focus on a web or hybrid app? Is the app an extension of a website or other business channel? 

You’ll need to have this information defined up front in order to conduct proper research and easily write your business plan . 

2. Conduct market research and identify competitors

It’s one thing to have a good idea for an app. But the real question is, does the idea have a market that will be hungry to buy in?

As you develop your business plan, understanding your potential customer base is key.

For starters, evaluate similar apps and competitors in the vertical you are developing for—especially if there is already an app doing something that you want your app to do. As you conduct research and put together a market and competitive analysis, be sure to think through the following questions:

• Who are their customers?
• Are they the same ideal customer and target market ? 
• What steps will your company take to engage the market and involve them in testing and promotion? 
• What are the demographics (such as profession, age, or sex) and psychographics (such as opinions, hobbies, and lifestyle goals) of your target market? 

If you don’t understand the market for your app, it will be difficult to get them to find, install, use, and tell the world about your app.

Researching the market and your competitors can also clue you into expected app features, pricing and revenue models, gaps in services, and pain points that customers feel aren’t being met.

Understanding these factors can also help your business plan address a potential threat to your app’s viability: abandonment. User retention can be challenging throughout the app market, with 25% of customers using an app one time and then ditching it. So, be sure that you take into account how to attract new customers as well as how you’ll keep them around.

3. Positioning and promotional strategies

Once you’ve proven the market demand for your app’s concept, you should start figuring out how to promote your app and position it in the marketplace. Your business plan doesn’t have to include a detailed marketing plan . But it can be the perfect place to set up a few essentials that can guide your app’s marketing throughout its development and release cycles.

At a minimum your plan should include foundational messaging for pitching, branding, mission, and your overall sales and marketing strategy for your app, such as:

Develop and refine your elevator pitch

How concisely can you get across what your app does, why it’s needed, and what will make people love it? Can you talk up those key points with anyone from potential investors to your ideal customer, developers, and engineers to your mom and your best friend?

Examine how you’ll build awareness, interest, and need for the app

Will early testers be part of your outreach? Will you work with social media influencers, traditional media, or celebrity endorsers? How will you articulate the problems your app solves or the joy it provides?

What are some of the branding and marketing tasks your startup will pursue? 

For example, what is the company name? The app name? How will you engage your market on the social media platforms they like to spend time on? What original supporting content will attract the interest of your key audience?

In your business plan, it’s essential to understand your startup from the point of view of a founder and key player. But the marketing and promotional components of your business plan help you see your app from the point of view of an outsider, such as a customer or investor. The better you understand these other points of view, the better you can develop your messaging, build your app, and make it a success.

Free Mobile App Business Plan Template

Use this proven business plan example to successfully launch a competitive mobile app development business.

Download Now

4. Startup costs, financials, and pricing

Figuring out the potential startup costs for your app is not a one-size-fits-all equation. Generally, these are some of the factors to consider as part of your financial plan .

Platform development

Expect different development costs when developing for iOS, Android, or both. Your process will include defining a function, outlining what you need for your MVP, wire-framing, coding, testing, designing, and more.

Internal employees or outside contractors? 

If you’re planning to build up a full-on firm with employees, benefits, and offices, you will be looking at a different cost structure than if you want to outsource to a contracted development company or work with a freelance team that’s not employed by your app startup. That team may need pros in charge of mobile and backend development, design, QA, customer support, design, marketing, managers, and more.

The resources you have and the resources you need

How long it’ll take to develop and release your app depends in part on the resources you have access to.

Successful apps monitor and improve. Did the app crash? Is it scaling sufficiently to handle increases in use and load? What usage metrics are you monitoring and analyzing? How will you need to update the app to deal with OS updates?

By understanding these and other potential costs, you can develop a budget in your business plan. For more in-depth financial considerations, you should develop forecasts to gauge costs, future cash flow , and how your app company might grow and change over time by hitting release and growth milestones.

5. Development milestones

The release of your app is a milestone that’s farther down the road. In the meantime, you’ll be developing milestones that reflect major accomplishments in the development process. Your business plan can reflect some of those milestones, such as:

• Production of key features and functions
• MVP completion
• Testing and refinement
• Acceptance of app in app stores
• Achievement of sales and adoption goals
• Implementation of new features and versions

Remember, app development takes time. Focus your initial milestones on pre-release goals. From there, you can set and work toward post-release milestones that can pave the way to future growth, releases, and profits.

• Mobile app development tips for startup growth

As you develop your mobile app’s business plan, here are a few other tips and considerations to keep in mind.

Native, hybrid, or web?

Creating apps tailored to each OS—Apple and Android—can cost the most to develop, but also can maximize your app’s performance. The better the performance, the most adoption and use you could see in your target audience. 

At the same time, other apps work solely on the web, and others are developed as hybrids. Hybrid apps can help you manage team and development costs, but they typically can’t take full advantage of each OS.

As a rule of thumb, typically the more complicated or intense the app’s function, the better it tends to be to develop a native app. Lightweight functions may work fine in a web or hybrid environment.

Security and privacy

Privacy and security are at the forefront of customers’ minds as well as industry discussions around app business models. If you are developing for regulated industries—such as health care or financial services—there may also be legal privacy and security requirement to adhere to.

Decide on a platform: Apple, Android, or both?

If your target market is predominantly on one OS, that can guide your development decisions. Developing for both platforms requires more resources, but can give you the benefit of maximizing your ability to develop the app for each OS, and reach the most customers. Another option to consider is launching on one platform and adding another over time, depending on milestones in your business plan.

Offline vs online

A growing consideration in today’s app development firms is whether the apps can only function online, or if it can function offline too. Some level of offline function—and messaging that the app is offline—can make for better customer satisfaction, since users will have access to at least some features regardless of their internet connection.

For example, Google Maps can download route information so a user still has the mapping and some functions, even if they enter a remote location or go through an area where they don’t have a cellular or wifi signal. 

Walking users through what they can and can’t do offline, and how functions can be completed or data can sync once online again—can also go a long way to winning trust and loyalty from your app’s users. You’ll also want to determine if the offline function is something you develop as part of the launch, or if you roll it out in a later version.

Revenue model: Free/freemium, subscription, in-app purchases, ads, or a combo?

Apps can drive revenue in many ways. A common strategy is a freemium model: Offer a free baseline app, but other features can be unlocked with purchase or subscription.

Subscription models (usually with a tie-based free trial period) have also become increasingly popular in companies, and they are finding broad acceptance in the market. An app can also drive revenue by being a mobile commerce tool, helping customers complete a transaction from the convenience of their phone instead of having to go to a browser, non-mobile device, or other fulfillment channels.

Some apps are only available for purchase, often as a way to showcase an app’s superior or unique place in the market. Once purchased, though, other revenue models can come into play. The popular game Minecraft is a prime example: Customers purchase the app, but the Minecraft Marketplace offers in-app purchases to further customize the game.

Test properly before launch

If your app doesn’t work at launch, it may never recover from that stumble.

As the app reaches development milestones, ongoing testing can help you find and resolve problems before you have to deal with them in the deployed product. Conducting extensive testing across various devices, users, and OS versions can help you catch problems before they harm your new app—and your startup’s viability and profitability.

• Download your free mobile app development business plan template

Our free mobile app development business plan can give you the template you need to start setting up your business plan—and your business. It’s just one of hundreds of free sample plans that have been time-tested by our team and by thousands of entrepreneurs all over the world.

The question is simple: What mobile app development business will you create? Whatever it is, your business plan can help you get there. Download your free business plan template now and get started.

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Anthony St. Clair is a business copywriter, author of the Rucksack Universe travel fantasy series, and a craft beer writer specializing in Oregon. Learn more at anthonystclair.com.

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8 million student-loan borrowers on Biden's new repayment plan just got more bad news after a federal court officially blocked cheaper payments and debt cancellation

• The 8th Circuit officially blocked the SAVE student-loan repayment plan in its entirety.
• It replaces its temporary stay on the plan from July, which paused cheaper payments and debt relief.
• Enrolled borrowers will likely be in limbo for long as the legal process progresses.

The legal roller coaster for millions of student-loan borrowers continues.

On Friday, the 8th Circuit Court of Appeals placed a preliminary injunction on President Joe Biden's SAVE income-driven repayment plan, intended to lower monthly payments and shorten the timeline for relief for the 8 million borrowers enrolled.

If this sounds familiar, that's because it is: on July 18, the 8th Circuit placed a temporary stay on the plan in response to a lawsuit led by Missouri's attorney general to block the plan from being implemented. This latest ruling replaces that stay, and it likely means that enrolled borrowers will be in limbo for longer as the legal process is carried out.

"Among the considerations here are that all borrowers currently impacted by our administrative stay are in administrative forbearance and thus not required to pay principal or interest on their loans, borrowers who have remained in PAYE and REPAYE plans are not impacted, and the States cannot turn back the clock on any loans that have already been forgiven," the 8th Circuit said in its ruling.

Education Sec. Miguel Cardona said in a Friday statement that the administration "strongly disagrees" with the ruling.

"If allowed to stand, this ruling would force millions of borrowers to pay hundreds of dollars more each month," he said. "And the decision's reasoning could also deny loan forgiveness to individuals who were expecting it after up to 25 years of faithful repayments. The ruling rejects a practice of providing loan forgiveness that goes back 30 years."

Related stories

As a result of the legal challenges, the department has already  placed all enrolled borrowers on administrative forbearance , during which the borrowers are not required to make any payments and interest will not accrue. Cardona said the forbearance will continue, and the department will provide "regular updates to borrowers affected by these rulings in the coming days."

Additionally, while the department confirmed this forbearance period would not count toward forgiveness progress for borrowers on Public Service Loan Forgiveness or income-driven repayment, it recently released guidance on other ways borrowers could still get credit , including switching to a new repayment plan.

Legal challenges to SAVE have been ongoing for months. Earlier this year, two separate groups of GOP state attorneys general filed lawsuits to block parts of the plan , leading two federal courts to place preliminary injunctions on the cheaper payments and debt relief. The 10th Circuit later granted Biden's request to stay one of the rulings, but the 8th Circuit ultimately halted the plan from being implemented in its entirety.

The back-and-forth has sparked confusion and stress among many borrowers who aren't sure what their finances will look like if SAVE is blocked. One borrower on SAVE previously told BI that he's worried he'll have to sell his house or get a second job if he no longer has access to cheaper payments under the plan.

"Right when my wife and I felt like we were in a position to start a family and start the next chapter of our lives, it feels like the rug got pulled out from underneath us because it sure seemed like the SAVE plan was something that we could rely on," he said.

Are you enrolled in SAVE? Share your story with this reporter at [email protected] .

Watch: Why student loans aren't canceled, and what Biden's going to do about it

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Mobile App Business Plan Template

Written by Dave Lavinsky

Writing a Successful Business Plan For Your Mobile App Business + Template

If you’re looking to start or grow a mobile app business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating a mobile app business plan, and provide you with a mobile app business plan template that includes an overview of what should be included in each section. Download the Ultimate Mobile App Business Plan Template here >

Why Write a Business Plan For a Mobile App Business?

There are many reasons to write a business plan for a mobile app company, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

How To Write a Business Plan For a Mobile App Business

While every business plan is different, there are 10 essential components that all mobile app business plans should include:

Executive Summary

Company description, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan.

Keep in mind that you’ll need to tailor this information to your specific type of mobile app business, but these 10 components should be included in every plan.

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

For organizational purposes, you could create headings for each main section of your business plan to highlight the key takeaways.

For example, your mobile app executive summary might look something like this:

Company Overview

[Insert Company Introduction / Short Summary]

Business Goals

[Insert Business Goals & How You Plan To Achieve Them]

Industry Overview

[Insert Industry Statistics on the Size of Your Market]

Competition

[Insert Overview of Competitors & Your Competitive Advantage]

[Insert Information About The Marketing Strategies You Will Use To Attract Clients/Customers]

Financial Overview

You can add and/or remove sections as needed, but these are the basics that should be included in every executive summary.

The next section of your mobile app business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

• Company History & Accomplishments To Date

Mission Statement and/or Company Values

With regards to the company overview, here you will document the type of mobile app company you operate. For example, there are several types of mobile app companies such as:

• Developers (those who design and build apps)
• Publishers (those who market and sell apps)
• Enablers (those who develop the technology or platform that powers apps)

For example, a mobile app company description might look something like this:

We are an X type of mobile app company.

Company History

If an existing company: Since launching, our team has served X customers and generated $Y in revenue.

If startup: I conceived [company name] on this date. Since that time, we have developed the company logo, found potential space, etc. 

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

• What is the overall size of the mobile app industry?
• How is the industry growing or changing?
• What are the major trends affecting the mobile app industry?
• Who are the major players in the mobile app industry?

For example, your industry analysis might look something like this:

The size of the mobile app industry is expected to reach $XX billion by 20XX.

It is currently growing at an annual rate of XX% and is predicted to continue this growth in the future.

Major trends affecting the industry are:

– The continued growth of global smartphone usage

– The ever-changing landscape of the app store algorithms

– The rise of in-app purchase models

– The popularity of subscription-based models

How We Fit Into The Industry

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

The next section of your mobile app business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

• Who are your target customers?
• What are their needs?
• How do they interact with your industry?
• How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

Target Market & Demographics

The demographic (age, gender, location, income, etc.) profile of our target mobile app customer is as follows: 

– Age: 18-24

– Gender: Male

– Location: Urban

– Income: $50,000-$100,000

Psychographics

Our core customer interests are as follows: 

– Technology: Mobile apps, smartphones, new technology adapters

– Music: Listening to music and going to concerts

– Lifestyle: Progressive and open-minded

– Values: Innovation, creativity and self-expression

– Gaming: Mobile and online gaming

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

• Who are your major competitors?
• What are their strengths and weaknesses?
• How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this. 

For example, your competitor analysis might look something like this:

Major Competitors

XYZ Company is our major competitor. Its offerings include this, this and this. Its strengths include XYZ, and its weaknesses include XYZ.

Competitive Advantage

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

• Products/Services : Here is where you’ll document your product/service offerings.
• Price : Detail your pricing strategy here.
• Place : Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
• Promotion : Here you will document how you will reach your target customers. For instance, mobile app businesses often reach new customers via promotional tactics including online ads (e.g., Google AdWords), PR, social media marketing, etc.

For example, your marketing plan might look something like this:

Products/Services

We offer the following products/services: 

We will use a premium pricing strategy to establish ourselves as the highest quality brand.

We will serve customers directly and through a partnership with XYZ company.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

• What are your company’s daily operations?
• How are your company’s operations structured?
• Who is responsible for each task?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

Daily Operations

Our company’s daily operations include XYZ.

Operational Structure

Our company is structured as follows:

• Department 1
• Department 2
• Department 3

Each department is responsible for XYZ tasks.

Long-Term Goals

Our long-term goals for our operations are to achieve the following over the next five years.

Date 1: Goal 1

Date 2: Goal 2

Date 3: Goal 3

Date 4: Goal 4

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

• Who is on your management team?
• What are their qualifications?
• What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

Our management team is comprised of the following X individuals with the following experience.

Team Member 1: 

Team member 1’s qualifications and experience include XYZ.

Team Member 2: 

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

• What are your company’s projected revenues?
• What are your company’s projected expenses?
• What is your company’s projected growth rate?
• How much funding do you need and for what purposes? For example, most startup mobile app businesses need outside funding for things like initial app development costs, marketing, and operations.

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

Our company’s projected revenues over the next five years are $XYZ.

Expenses & Net Income

Our company’s projected expenses and net income over the next five years are $XYZ.

Uses of Funding

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

• Full financial statements
• Resumes of key management team members
• Letters of reference
• Articles or press releases
• Marketing materials
• Product information
• Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.

In summary, writing a mobile app business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.  

Finish Your Business Plan in 1 Day!

Wish there was a faster, easier way to finish your business plan?

With our Ultimate Mobile App Business Plan Template you can finish your plan in just 8 hours or less!

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How to Start a Mobile App Business in 14 Steps (In-Depth Guide)

Updated:   February 9, 2024

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The global mobile app market is expected to be worth over $935 billion by 2023 as more businesses and consumers continue adopting mobile solutions. With over 204 billion mobile app downloads in 2019 alone and increased time spent in apps, it’s an opportune time to build a business in this industry.

You can target various segments from gaming and entertainment apps to business and productivity solutions. Identify an audience need, develop a minimum viable product, and validate it before going to market. Refine based on user feedback for product-market fit.

This guide will walk you through how to start a mobile app business. Topics include market research, competitive analysis, registering your EIN, obtaining business insurance, marketing, customer outreach, and more.

1. Conduct Mobile App Market Research

Market research is essential to building a mobile app business plan. Market research offers insight into your target market, market saturation, and even where to launch your app, including the Google Play Store or the Apple App Store.

Some details you’ll learn through market research include:

• The average user has over 100 apps installed and uses around 30 of them each month.
• There are over 5 million apps across Android and iOS app stores.
• User acquisition costs remain relatively low compared to other channels.
• Cost per install can range from $0.10 to $2 for non-gaming apps. Mobile video games are also incredibly popular across both major platforms.
• There are various app monetization models including advertisements, in-app purchases, subscriptions, and transactions/bookings.
• Business models catering to productivity, communication, social networking, entertainment, and gaming are particularly lucrative.
• Apps focused on e-commerce, fintech, health & fitness tech, online learning, and remote work have seen strong growth.
• To build a large, sustainable app business, the key is to drive high user retention after the initial installs by delivering core value catered to user needs.
• User acquisition remains cost-efficient compared to other channels. Monetization potential is substantial.

With some strategic planning, persistence, and commitment to understanding evolving user needs, the environment is ideal for building an industry-leading, highly scalable, and profitable mobile app business right now.

2. Analyze the Competition

Understanding the competitive landscape is crucial before building your app. This guides development and marketing strategies.

Some ways to research local Android app competitors include:

• Research existing apps in your target category on both Android and iOS stores. Analyze by several installs, ratings, reviews, and rankings.
• Study their user interface and user experience design. Sign up and thoroughly test features and functionality.
• Identify strengths, weaknesses, and differentiation opportunities.
• Check their public profiles to gauge traction like social media followers and engagement.
• See if they have raised any investments by searching press articles or platforms like Crunchbase.
• Search using keywords for their app name and category to find online reviews and discussions providing usage insights.
• Evaluate their go-to-market and growth strategy through app store listing optimization, social media, and online advertising campaigns.
• Assess effectiveness by installing their app through different channels.
• Research monetization models like subscriptions, in-app purchases, or ads.
• Study pricing page layouts and marketing copy effectiveness.
• Analyzing competition along these dimensions will reveal target users, their needs, and experience gaps to help position your app differently.
• It provides pricing guidance and sets customer expectation levels to deliver better value.

Ongoing evaluation even after launching your app is key to rapidly enhancing it based on the strengths competitors build while avoiding their weaknesses around negative reviews, low ratings, or stagnant installs. This market intelligence fuels product development and marketing priorities to sustainably gain market share.

3. Costs to Start a Mobile App Business

Launching native apps takes some startup capital. There are also ongoing costs associated with developing a successful app. Let’s break down mobile app development costs to better understand where your money goes.

Start-up Costs

• App Development – $50,000 to $250,000+ The complexity of your app and choice of developer will impact costs significantly. Basic apps with minimal functionality can be developed for as low as $50k. More complex apps with extensive features built on custom code can cost $250k+.
• Ongoing enhancements, new features, and fixes add more expense over time. Budget at least $25k annually for app maintenance and updates.
• High development costs upfront risk slowing progress if you run out of funds before launch. Consider an MVP first.
• Incorporation & Legal – $750 to $5000 Forming a legal business entity like an LLC provides liability protection. State filing fees are usually under $100 but legal services can cost $500 to $5000.
• Trademark registration for your business and app name can cost another $275 per registration. Complex partnerships may need extensive legal paperwork.
• Workspace Equipment & Software – $3000 to $15,000 desks, chairs, computers, and software for a small team of 2-5 employees can easily cost a few thousand dollars upfront. Cloud services and tooling add more annual expenses.
• Cloud Hosting & Web Services – $1000+ per year Hosting app servers, databases, storage and backups on scalable infrastructure like AWS can cost anywhere from a few hundred to thousands monthly depending on traffic and resources utilized.

Ongoing Costs

• Salaries – $5000+ per month Having at least a technical and marketing co-founder to build and launch the app is crucial. Later, grow your team in areas like design, engineering, analytics, customer support, etc. Average annual developer salaries range from $60k to $130k.
• Marketing & User Acquisition – $5000+ per month Paid user acquisition costs for mobile apps average $2-$4 per install. Budget at least $5k per month as you test channels and optimize conversions. Lifetime value must exceed the cost per install.
• Other fixed costs like office rent, payroll fees, and subscriptions can add up to thousands per month. Be frugal initially and focus directly on app development and user growth.
• Seek funding from angels, and VCs or apply for small business grants/loans if your savings cannot sustain at least 18-24 months of runway. Build traction before raising external capital.

Carefully projecting and tracking both fixed and variable costs from the start is vital to managing cash flows responsibly as you scale your app business .

4. Form a Legal Business Entity

To start a business launching your app, you must first form a legal business entity. There are four main business entities to choose from, including sole proprietorship, partnership, LLC, and corporation.

Sole Proprietorship

Simplest structure with a single owner. There is no formal business registration unless you choose to register a DBA. The owner has unlimited personal liability for debts and lawsuits.

• Pros: No special tax considerations. Profits are passed directly to the owner to include on personal tax returns.
• Cons: Easy to form but high financial risk make sole proprietorships ill-suited for mobile app businesses that require major upfront tech investment and have liability risks around security, privacy, and intellectual property.

General Partnership

Similar to a sole proprietorship but with two or more owners. You can register as a formal partnership for clearer legal status and protections through a Partnership Agreement but this is optional.

• Pros: It still carries major unlimited personal liability. Partnerships can be complex to set up profits/losses sharing or making big business decisions.
• Cons: While convenient for early co-founders to collaborate, establishing an LLC or corporation is better suited as your mobile app startup begins hiring employees.

Limited Liability Company (LLC)

One of the most flexible structures that limits owner liability and combines pass-through taxation with limited personal liability protection for debts and legal judgments.

• Pros: Requires more formal state registration and paperwork plus adherence to strict LLC operating guidelines. But for the liability shield, administrative effort is well worth it for mobile app startups.
• Cons: As your app scales needing more complex operating agreements and ownership changes, forming a C-Corp or S-Corp later remains simpler compared to if you had started as a sole proprietorship or partnership initially.

Corporation (C-Corp or S-Corp)

Most complex and regulated structure but also offers the strongest owner protections and credibility for raising private/public investment needed for larger scale mobile apps.

• Pros: Corporate profits are taxed at both the corporate and personal levels. But an S-Corp election enables pass-through taxation while retaining corporate limited liability protections.
• Cons: Forming a corporation too early can mean excessive legal fees and administrative overhead that delay progress for early-stage mobile app startups. Starting as an LLC filing as an S-Corp later is simpler if needing external capital to grow.

5. Register Your Business For Taxes

An Employer Identification Number (EIN) is a unique nine-digit tax ID number assigned by the Internal Revenue Service (IRS) to business entities operating in the United States for tax filing and reporting purposes.

Unlike a Social Security Number which is tied to an individual, an EIN is specifically tied to your business structure like an LLC or Corporation.

Mobile app companies structured as sole proprietorships can use the owner’s SSN for federal tax purposes instead of an EIN but having an EIN adds credibility and makes your business entity distinct even as a solopreneur.

And if you plan to take on employees or contractors down the line, obtaining an EIN becomes mandatory anyway so may as well secure it upfront.

Applying online at IRS EIN Assistant is free and only takes minutes.

You’ll need to provide your mailing address, ownership structure, and number of employees expected in the next 12 months along with their estimated wages and several other details.

The EIN is generated at the end of the application and also mailed to your business address for records within 2-4 weeks.

With the EIN, remember to register for state taxes in the state where your business is located even if selling apps nationwide. Every state has different rules for sales tax collection or remittance responsibilities. State tax IDs are used for local tax filings.

Stay compliant with federal and state tax requirements from the beginning to avoid any penalties or interest charges as your mobile app startup begins generating revenue.

6. Setup Your Accounting

Proper financial record keeping is crucial for mobile app companies to track revenues and expenses accurately as your business scales.

Accounting Software

Using small business accounting software like QuickBooks automatically imports and categorizes transactions from connected business bank/credit card accounts. This streamlines everything from invoicing to tax preparations.

Integrations with payment gateways also easily record customer app purchases. Dashboards provide real-time insights into cash flow, profits, and loss statements.

Hire an Accountant

While software handles much of the heavy lifting, working with an accountant from the start provides experienced guidance on specialized topics like:

• Setting up payroll, contracts, and payments to any remote developers, designers, or marketing freelancers
• Claiming relevant app development, asset purchase, or online advertising tax deductions
• Sales tax registrations and remittances across states as your customer base expands
• Quarterly/annual tax return filings ensuring full compliance and minimizing IRS audit risk

Expect to budget $200 – $500 monthly for a bookkeeping service and $1000+ for tax preparation filings. Worth the investment for legal protections and optimized savings.

Open a Business Bank Account

Keeping business finances distinct from personal helps tracking and reporting. Open a free small business bank account and apply for a dedicated credit card using your company’s details including the registered business name and EIN.

Apply for a Business Credit Card

Business cards offer higher limits thanks to revenue and asset consideration beyond just a personal credit score. However, you may need to provide financial statements or tax returns to demonstrate company cash flows. Qualifying is easier with an established business history.

7. Obtain Licenses and Permits

Unfortunately, there is insufficient information in your prompt to provide a robust overview of licenses and permits specifically relevant to mobile app businesses. Find federal license information through the U.S. Small Business Administration . The SBA also offers a local search tool for state and city requirements.

The mobile app industry is still an emerging space without consistent regulation across different states and municipalities. However, here are some general considerations around compliance:

Business operations and data infrastructure If functioning only as a software app company without extensive physical business premises or inventory, permits about zoning, health codes, etc may not apply.

Focus compliance efforts instead on data security, privacy, and transparency to build user trust. Adhere to platform policies set by app stores, follow the latest industry best practices around accessible design, and commit to being good data stewards.

Tax registration As covered in previous responses, obtaining a federal EIN and registering for state/local taxes tied to where your business entity is registered/operates is vital to remain compliant right from launch.

Specific vertical apps If building apps in specialized verticals like healthcare, finance, or other highly regulated sectors, additional clearances around personally identifiable information (PII) or sensitive data collection may be needed so do consult attorneys or compliance experts familiar with those spaces.

The tech landscape evolves rapidly so monitor policy updates and changes to ensure your app adheres to the latest legal and ethical obligations users expect.

8. Get Business Insurance

Adequate insurance gives financial protection if unexpected crises threaten operations or trigger large liabilities. Some key policies to consider are:

• General liability insurance: Covers legal claims against accidental bodily harm or property damage caused by your operations. Limits damages paid.
• Professional liability insurance: Protects against claims alleging failure to perform services as promised or breaches of contract.
• Cyber liability insurance: Covers costs associated with data breaches, hacking incidents, or electronic privacy violations.

Not securing relevant policies can have catastrophic implications, for instance:

• User data gets compromised without cyber liability coverage for legal settlements or restoration
• Buggy app triggers major hardware damage for users that general liability has to pay out if sued
• Guaranteed app performance metrics contractual obligations are missed opening professional liability claims
• Founders split makes shareholder agreements complex lacking business insurance guidance

Reaching out to specialized commercial insurance brokers familiar with tech startups is recommended when exploring comprehensive protection.

9. Create an Office Space

Having a professional central workspace even as an app development company lets you host collaborators like remote engineers, conduct user tests, or record videos securely showcasing new features.

Home Office

Converting a spare room into a home office costs little allowing bootstrapped founders to conserve capital for app building initially. Provides flexibility to work odd hours and avoids commutes.

But ensuring fast, reliable connectivity, a comfortable and ergonomic desk setup plus avoiding household distractions take ongoing investment in converting residential spaces into productivity hubs.

Space Shared spaces like WeWork offer convenient pay-as-you-go access to office infrastructure from $300 per desk monthly. Utilize conference rooms to coordinate with remote teams or host client meetings as needed rather than getting year-long leases.

Coworking spaces cultivate community, learning opportunities, and networks helping early-stage mobile app entrepreneurs scale knowledge and make connections. Limits privacy for sensitive tasks.

Commercial Office

Leasing’s dedicated office space provides the most control customizing facilities especially to support app demos, events, or operating specialty equipment like video production studios and prototype labs.

But also most expensive at approximately $1500 monthly requiring longer-term commitments. Worth considering once your workforce expands needing extensive customization and private areas for calls, zen rooms, etc.

10. Source Your Equipment

As a predominantly digital business model, mobile app startups need limited physical inventory or materials for core operations beyond office infrastructure.

Focus on reliable computer hardware and productivity software enabling development and collaboration.

Order the latest Macbooks, iMacs, or Surface devices for $1000 to handle intensive coding, graphics, and video editing workloads. Optimize specs depending on specialized needs across operating systems with configurable memory, storage, and processors.

Buying Used

Consider 2-3-year-old refurbished devices on eBay saving 50% versus new prices while retaining ample performance for app-building duties. Reliability risks increase with very old equipment. Renting Subscription services like Grover offer short-term rental access to new consoles, drones, VR headsets, etc. for market research or testing innovative app integrations.

Flexible plans depending on duration avoid large upfront investments when experimenting or trying temporary pilot projects.

Payment solutions like the Upgrade Program from Apple split costs interest-free over 12-24 months allowing founders to utilize the latest iPhones for $30-50 monthly.

Trade back in before lease-end lets app developers always access modern test devices and preview iOS changes.

11. Establish Your Brand Assets

A consistent visual identity and professional digital properties help new apps appear credible earning user trust. This accelerates organic reach.

Getting a Business Phone Number

Toll-free numbers from providers like RingCentral project an established presence with call routing, voicemail transcriptions, and CRM integrations streamlining customer support as you scale.

Creating a Logo and Brand Assets

A sleek yet meaningful logo encapsulates your vision. Services like Looka offer quick affordable access to designers to create icons, color palettes, and typefaces that balance visual uniqueness with intuitive meaning.

Ensure brand elements guide all experiences customers have through your app, site, emails, and advertising. Familiar branding taps recognition accelerating growth.

Creating Business Cards and Signage

Business card design templates on Vistaprint help craft a cohesive, mobile-friendly identity with custom logos. Cards establish credentials for founder meetings with investors, partners, and media.

Signage can enhance office visits, trade show booths, or offsite pop-up demos showcasing your solution even if not having brick-and-mortar locations long-term.

Purchasing a Domain Name

The right domain name makes your web presence instantly discoverable. Check name availability on Namecheap during registration. Align names to your brand values with logical keywords buyers search for your niche.

Building a Website

Well-designed websites like Wix quickly establish thought leadership and convert visitors into engaged app users with clear messaging and frictionless calls-to-action.

If you lack design experience, specialized Fiverr freelancers provide affordable development support especially as content needs multiply.

12. Join Associations and Groups

Connecting with other local founders and established players in your city’s app ecosystem fosters mutual growth through idea exchanges, partnership opportunities, talent connections, and insight sharing.

Local Associations

Local association groups like the App Association organize frequent learning sessions about the latest iOS changes, UX principles, or scaling on AWS. Attending makes you visible to supportive community connectors opening doors wider than going solo. Carve time for these in-person collisions despite busy builds.

Local Meetups

Market-specific meetups abound on sites like Meetup around mobile gaming, crypto apps, medtech solutions, etc where entrepreneurs unite around shared passions.

Trade shows bring together app talent from designers and hackers to accelerators and angels. The energy is infectious leaving everyone recharged.

Facebook Groups

Thousands connect daily in niche communities like the App Developers Community group finding troubleshooting assistance or team members.

The reach enables access to specialty knowledge that local circles may lack like legal considerations around NFT integrations or spatial computing.

13. How to Market a Mobile App Business

Strategic marketing is imperative for any new app to connect with its initial users and expand visibility leading to organic growth and valuable user feedback for rapid enhancements.

Personal Networking

Tap your trusted circles first enthusiastic evangelists provide social proof helping apps seem credible. Reward referrals via in-app perks. Ask happy users for App Store reviews and testimonials to build credibility.

Digital Marketing

• Start Google/Facebook paid ads targeted using interest/behavioral data and app store optimization for efficient user acquisition
• Produce YouTube tutorials and TikTok videos guiding users through key features
• Guest blog for industry sites linking back to your app store listings
• Run an affiliate marketing program incentivizing external blogs/podcasts to feature your app
• Issue press releases to register on media radars as milestones hit
• Sponsor relevant email newsletters to get visibility among engaged mobile-first users

Traditional Marketing

• Print glossy product brochures for founder meetings with potential investors and partners
• Purchase local radio spots during commute when listeners often discover new apps
• Put up eye-catching about-town posters or placards at bus stops for brand impressions
• Hand out pamphlets and demo invites at busy public places like college campuses
• Run contests awarding cash prizes to incentivize app downloads

Continue testing various options balancing returns tracking conversion rates and cost per acquired user trends across efforts. Double down on the initiatives demonstrating the fastest traction first.

Capitalize on any initial spike through swift product improvements and proactive customer engagement to sustain serial referrals.

14. Focus on the Customer

Delivering empathetic support and promptly resolving issues earns loyal app users who refer others through word-of-mouth, the most trusted endorsement.

Some ways to improve customer focus in your app development process include:

• Set up multiple channels like in-app chat, email, and social media for reaching support easily. Train agents to personalize interactions using customer data and context from prior conversations.
• Acknowledge receipt immediately when requests come in. If there are complex inquiries, provide expected timelines and progress updates.
• Solve problems completely in one shot instead of handing them off between departments. Follow up proactively checking if further help is needed.
• Make self-serve options like FAQs, forums, and tutorials easily discoverable so for common questions, users have 24/7 access to answers.
• Pay attention to ratings and reviewer commentary across app stores. Categorize feedback into feature requests, bug reports, or experience issues. Set internal benchmarks for response time based on complaint severity.
• Exceed user expectations on support quality because their trust determines ratings and referrals. Pay attention to micro-details like tone, terminology, and resolution timeliness.

Earn gratitude through save offers or exclusive access for loyal long-time users who act as informal brand ambassadors among peers and contribute valuable inputs to shaping your app roadmap.

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Step-by-Step Visual Guide to Mobile App Planning

Have a promising idea for an app on your mind? Great! That’s 20% of what you need to do to create a thriving product, already done!

Next comes the harder part of it, where you actually have to turn your idea into something that works.

We are about to dig into a visual strategy that could help you speed up your app development process. Read on to find out how to plan an app using easy-to-use visualization tools.

Goals for the App

Who is your target audience, brainstorm solutions, draw user flows, architecture diagrams, your app vs. your competitor’s app, outline your campaign process, putting it all together, working together, now you know how to plan an app. are you ready to plan yours, define the specifications.

There are a few specifications you need to define before you go ahead and develop your app.

These specifications come under your business plan – which documents what you want to do and how you plan to do it.

Check out how to visually improve your business plan here .

During the mobile app planning process, the goals you set will help you decide which features to add and how you should develop and design your mobile app.

Now, goals you set may vary from what you want your app to do to how you will market it to people. It is important to sit down and define what these are. Ask yourself

• What is the purpose of your app?
• How will it help simplify the lives of its users?
• How will it help solve the problems of its users?
• How do you plan to market it to your target audience?

Answers to these questions will help you outline the goals you need to focus on. And once you agree on them, prioritize your goals so you’d know where to start.

Tip: Usually it’s a good idea to keep your goals to 1-2 at max so that your app is focused and easy to use.

Understanding your target audience is vital to the development of your app.

Among information such as age, gender, career, location and other quantitative data, you should also learn about your user’s requirements, challenges, needs, and responsibilities.

Other qualitative information you should have a record of are the technologies your users use, what platforms (Android/ iOS) they are familiar with, what app functionalities they prefer etc.

For example, using a Venn diagram you can identify what app features you should prioritize given the different types of customers you would attract.

Now that you know who your target audience is and what problems they have, it’s time to figure out how to use your app to solve those problems.

This calls for brainstorming for ideas with your team. To facilitate the session, you could use a visual tool like mind maps .  What’s special about mind maps is that it increases productivity by helping you better structure or organize a free flow of ideas.

A completed mind map drawn around a single topic – in this case, the issue your user is facing – will give you a quick overview of how you should approach the situation and make quick decisions.

Tip: Color code – use different colors to represent each of your main branches – your mind maps to organize ideas better.

To determine which features to add to your app, you need to know how users are going to go through it. Is it a registered user who wants to edit information on her account, or is it a new user who wants to create an account?

All kinds of interactions that a user will have with your app can be visualized through use case diagrams – which are basically used to describe what a system does.

It’s the easiest way to convey to the developer what app features need to be focused on and show to your stakeholders what problems you are trying to solve.

Or you can draw some Flowcharts to explain how a user gets something done via the app. This will really help you zero in on how the app is supposed to work.

Start Sketching Your App

Now that you have identified how different users may interact with your app, it’s time to flesh it out. This means, turning your idea into pictures which will be converted into navigable screens during the final stage.

This is where you get to decide how many screens there will be and how each will look like. And putting them in a logical manner will help you get the idea as to how it will work.

Most apps will have some sort of data they have to capture and use. A great way to visually break it down is to use an  Entity Relationship (ER) Diagram. This will allow you to identify the key things you want to capture and how they are related to each other.

ER Diagrams are a really simple tool to do this even if it may sound daunting to use at first.

Based on your user flows and data needs identified earlier, it’s time to define how the app looks and works .

Wireframes are line sketches of the interface of your app. They show how it should work without really bothering about colors, placement, and other styling details. At this stage, it’s more about the functionality vs. styling.

Tip: Link the wireframes together via button clicks to show the navigation experience within the app.

When describing how your app works to outsiders such as stakeholders, you can use architecture diagrams like block diagrams or network diagram (example below).  They simplify complex processes that a non-tech savvy person might find confusing.

Plan Your Promotional Strategy

How many users you attract to your app depends on how you promote it.

Before you plan your strategy, you need to figure out where you are at compared to your competitors. This means analyzing the strengths and weaknesses of your app against that of your competitors, and opportunities and threats that you might have to face in the market.

A simple SWOT analysis will help you get a quick overview of these factors.

SWOT analysis to plan your promotional or marketing campaign step-by-step. Get the input of your marketing team as well.

And if you initially want to brainstorm for new ideas, use a mind map to generate promotional campaign ideas .

As you can see, there are a series of aspects that go into creating an app. A great idea is to link these Flowcharts , Mind maps , ER Diagrams and wireframes together in a sensible fashion. This way anyone can really walk someone through the entire app concept and know exactly how things are going to work.

We guarantee you that this clarity will save you a large chunk of money and time when it comes to actual mobile app development.

Building an app is usually not a single person’s job. You’ll have your developers, potential clients/customers, partners all wanting to have a say in how things should work and be done.

Using real-time collaboration when you are on a conference call or even in the same room to update and modify the diagrams as you make decisions is a great way to make sure that everyone is on the same page.

If you are using Creately , you can also use offline commenting so that you can have pointed discussions on various parts of your mind-map, wireframe or flowchart easily with everyone in your team.

Visualization makes communication easier, whether it is between you and your development team or your stakeholders.

As they simplify complex processes, help organize and communicate ideas, visual tools like these make planning an app -well – a piece of cake!

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

FAQs on Mobile App Planning

• Clarifies the purpose and goals of the app, ensuring it meets user needs and aligns with business objectives.
• Takes a user-centric approach by understanding the target audience, their preferences, and behaviors.
• Efficiently allocates resources, estimating budget, time, and development requirements.
• Mitigates risks by identifying and addressing potential challenges in advance.
• Facilitates a seamless development process with a structured roadmap and improved collaboration.
• Enhances user experience through well-planned UX and UI design.
• Considers scalability and future-proofing to accommodate growth and expansion.
• Optimizes cost and time by defining scope, prioritizing features, and streamlining workflows.
• Aligns the app with business goals, evaluating its impact on revenue, customer engagement, and brand awareness.
• Provides a competitive advantage by conducting market research and developing unique features or value propositions.
• Inadequate market research, leading to a lack of understanding of target audience needs and competition.
• Unclear objectives and goals, resulting in a lack of direction and purpose for the app.
• Poor user understanding, neglecting to consider user preferences and pain points.
• Feature overload, including too many features that can lead to a cluttered and confusing user experience.
• Ineffective planning and scope creep, causing delays, increased costs, and compromised user experience.
• Ignoring platform considerations, leading to inconsistent user experiences across different platforms.
• Poor UX/UI design, resulting in confusing navigation and unattractive visuals.
• Insufficient testing and quality assurance, leading to bugs and poor performance.
• Lack of analytics and metrics, missing out on valuable insights for optimization.
• Neglecting post-launch support and updates, hindering user satisfaction and app growth.
• Product manager: Defines app vision, sets goals, and coordinates development process.
• UI/UX designer: Creates intuitive and visually appealing user interface and experience.
• Mobile app developer: Implements app functionality using programming languages.
• Backend developer: Builds server-side infrastructure, handles data storage and integration.
• QA engineer: Tests app for functionality, usability, and performance.
• Project manager: Manages timelines, resources, and communication.
• Database administrator: Manages databases, ensures data integrity and security.
• DevOps engineer: Handles app deployment and CI/CD processes.
• Security specialist: Ensures app security and data protection.
• Marketing specialist: Develops marketing strategy for app launch and user acquisition.

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Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.

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Title and navigation Title and navigation August 2024 August 2024   S M T W T F S 31 32 33 34 35 36 The menu below has been automatically set to the panelist you were reviewing, however, you can ask anyone on our panel. Close Ask a Question Opens the Ask a Question dialog box. Thanks for submitting your question! You'll receive an email if your question is answered., please note. Email communication is the only way we can notify you when your question has been answered. If you choose to opt-out of receiving emails, you will need to return to the site to check if your question has been answered. Update Browser For a better experience browsing this website, please download an updated version of Internet Explorer . Or you can continue browsing without updating. We're hiring How to Create the Best Business Plan for an App? Guide to a Business Plan App Summary: The world has witnessed a great upsurge in the mobile app market. As per a report, the global mobile app market size was at USD 206.85 billion in 2022. And it is all set to increase at a CAGR of 13.8% till 2030. We all know that these and many other stats are right and effective. On what basis are we so confident about? There is a major increase in the internet and the adaptability of online apps. So, now businesses tend to make calculative moves by developing mobile app business plans. Let’s have a look at how to write a good business plan for your mobile app. Key Takeaway:- Such a business plan for the app will help you measure the risk factors beforehand. Steps to curate an app business plan are stated below to ensure a proper direction for your mobile app. Why should you opt for a mobile app plan? Ensure your futuristic success with a plan on hand prior to the SDLC. What good will such a business plan do? You will be able to figure out every necessary point in time & also get a good team to execute the plan. Introduction Anything well-planned always gives a better outcome than an unplanned thing. Imagine the scenario in which you want to go on a trip. In the first scenario, you have yet to plan the trip. You reach there and have to do a rekey of things. You will have to look for a nearby stay, have food, and have fun. Eventually, it did consume a lot of your time, money, and energy. A planned trip with all the things right from the hotel to food and fun will help in a hassle-free holiday. Now you have travel apps and agents to go and get every booking document way before your trip. So, while reading too, the first thought that came to your mind was a planned & well executed trip. The same goes for apps. Plan it to win the online spectrum at the right time.   In this competitive online space, who will not want a great curated business plan? Every startup or enterprise has to expand and grow to survive the online world. Now, let’s directly chase the question. Why Do You Need a Mobile App Business Plan? In general, the revenue in 2023 is over $935 billion.  21% of millennials open an app 50+ times per day.  49% open an app 11+ times each day.  A typical mobile user uses 30 apps per month and 10 apps per day. All these mobile app statistics are alarming. To ace in the digital world, you have to strike hard with a business plan. There are 100s of apps made on the same concept. Why will a user use your app? How will you lure them to stay for long? What are the other futuristic business ideas? Thus, you need a roadmap to discover your project phases and needs. How will your mobile app startup succeed? From where will your app get funds? How will you survive in the later SDLC stages? All these things and many more can be noted in a mobile business plan app. And most importantly, such advance plans always help to get to the user base. What is the worth of a business plan? Know it from the best tycoon:- Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones, and have a strategy in place to set yourself up for success. – Yogi Berra . Perks to Get an App Business Plan You need a strong business plan to transform your ideas into actions. A plan will always help you to improve.  It defines growth points and steps to expand in the future. You can raise funds by presenting it to the investors. Now, without further due, let’s get into some exceptional steps to follow for your PRD. How to Write a Successful Business Plan for Your Mobile App? Pave a winning road with a business plan. It does not matter whether you are an SME, enterprise, or startup; every app idea will need a plan to flourish in the unknown online space.  The key factors that you should know for a business plan are budget and investment returns on a timely basis. Apart from that, you have to provide maximum transparency to achieve each milestone in real-time.  Let’s have a look at some of the intricate steps to follow when creating an app business plan. 8 Steps to Create a Good App Development Business Plan #1 Executive Summary As the name has, it is ‘summary’. We all know it means a precise & concise way to define one’s business; when you approach an investor, they do not have time to read every bit about you. You need to jot down the essential details of your company and its offerings.  What should be the overview? Make a unique proposal Create an excellent UVP Specify your goals Provide accurate documents Your business plan must contain the current and expected market situation along with target customers. It should also have the crux of your app, i.e., what problem will it solve? But all the details are to be mentioned in a precise way. #2 Introduce Your Firm For a good plan, you need to start with your firm’s details and end with a mobile app idea. You have to show your investors your company’s mission, product vision, and other factors for your startup’s success.  Describe Your Firm Write the details of your startup. It should give a reader details like the company name, location, headquarters, team size, hierarchy, etc. The mission statement of your firm should specify its goals. Also, list the main problems and the likely answers your startup may provide. Always ensure that your business plan is easy to read. And also, one should understand the mission of your firm from the very beginning of your plan. Company History Every investor is interested to check a firm’s background. How did your company come into existence? How did you come up with such an idea? What were the stages of your company’s development? How have you decided to launch your product? All these details will help you to win the trust of your fundraisers.  Your Tech Team Why will a third party take an interest in your venture? There are two reasons to believe you. Your app idea and its growth perspects. The team backing your app idea with their tech brains. Whether you outsource app development or have an in-house team, you need to have a detailed description of the team members. From work expertise to company responsibilities, the business plan should consist of all of it. #3 Marketing Analysis & Strategies Details about your app idea’s market are very crucial. You have to keep a watch on the industry and consumer needs. Every factor, along with its impact and solution, has to be given into the plan. A forecast of your ideal situation is a must. Such details help to know your overall market knowledge and the analysis for the future. What should be your intricate steps? Review the current business environment Define your research criteria Get to know your overall market, SAM, and SOM Know your rival Analyze your audience Expert advice: One has to study Google Play Store and Apple App Store. You will easily come to know about who is at the top, who is paid more, and which apps are grossing well. Ensure that you get the nerves of every app in the store right. And prepare for the missing pieces in your app. #4 Forecast Your Market Possibilities Why should your mobile app business plan have such a market forecast? How will it help your market credibility? A market forecast always shows your app idea’s efficacy to grow in the later stages. And if you are someone with a startup app idea , then, of course, such a step is a must for you.  Now, what are some of the reliable points to showcase in your plan? Describe the expansion of businesses. Include data about the amount of funds received by your firm. And who has invested in it so far? Add some forecasts about the behaviour of your target users. Your goal is to look into a long term situation. Study and analyze deeply whether there is a real market for your product. Is there enough customer base? Will you be able to maintain money & funds in the future? All these factors do matter a lot.  Being an IT professional in web and mobile app development , we know the importance of market forecasts. With every app idea before making our first move, we ensure to analyze every bit of the market. Thus, it gives our team of experts a proper picture of the current needs. And provides great insight to the project owner about the future. #5 SWOT Analysis Now, this is a well-known method to get the right analysis of your business. Every brain understands SWOT. Opportunity Every business has a weakness; you cannot simply deny it. With SWOT, you will get all the loopholes in time. And can work on them to convert them into prospects. Such findings also represent a futuristic expansion for your business. #6 Create a Marketing Campaign How will anyone come to know about your app? Via Marketing. Obvious answer! One needs to be careful about how they present themselves to the world. The market awaits eagerly about new entries. You need to focus and strike at the right time among the right audience. With so much of the online and offline world, you need to be on the right channel to meet your potential client. Let’s have a look at some examples:- Create a Landing Page A landing page is a trustworthy face for your brand. You need to showcase features, functionalities, and the motto of your online product on the page. Ensure that you use the logo and the name correctly. Also, to engage more audiences, you can integrate an explanatory video.  Launch a Website & Blog Today, the very first thing we all do is to check a brand, product, or service’s online presence. So, as we say, it has become a mandatory move to build a website and start to blog for a better SERP rank. You have to promote your app with keywords and all the other SEO rules to be among the untouched global audiences.  It is a modern and trusted way of advertising your business. Social Media Platforms Of course, this is The Way to be among all kinds of age groups. Market yourself thoroughly on all the popular social media like Facebook, Instagram, Twitter, Threads, etc. It helps a lot as these have their in-house plans, which helps a product reach and market itself well in advance. You have to put aside a budget only for social media. And look into the analytics of your page to improve on every online front. It is very easy to be in the public eye, but to catch their attention for seconds is the game to be aced.  The Market as per Budget Marketing is an integral part of creating an app business plan. You have to get an estimate to spend on these strategies. You have to keep a check on your money spent. And the response achieved to be on the right strategy and meet the end goals on time. #7 Product Growth & Launch Every app is different and varies in user base, too. So, the growth of every online business differs a lot. An ABC tactic that worked for XYZ product is not necessarily apt for your venture. To expand in the right direction, you need a good sense of the market. And attract apt audiences that tend to make a loyal user base in a short span. Now, as far as the product launch is concerned, there are two kinds of launches. In every app development business plan, you will have to mention one of these types.  Full-fledged deployment: You deploy a full bloomed SDLC. The one with all the features, tech stacks, and other growth criteria. MVP model: This is a minimalistic version of your idea. The MVP app development contains much needed features and functionalities. It is the best way to explore and know the possibilities of growth from the user’s perspective.  #8 Finances The financial model has a three- to five-year outlook for all the key forecasted indicators, like:- Profit and loss Balance sheets Start tables Unit economics calculation Revenues and expenses  These will help you get an actual cost & asset value. In the future, it will help to figure out budget ways.  Now, the investor might ask you about how you will monetize your app in the later stages. Here is a brief on it before ending the blog. Monetization Strategy for an App Idea If you are creating an app business plan, the strategy display is a must. Your firm will make profits in the future, and you are confident of it.  Here are some of the common money-making tactics for your app business:- The charge for the services (You have a premium app model. Ensure that the users pay and use it.) In-app purchases are a great model for mobile apps on both iOS and Android. Subscriptions (this monetization strategy is very common. And continues to make revenue until the user decides to cancel the subscription. And so most apps offer a free trial period.) Classic Tip from Our Experts To flourish in your app business plan, you should take an MVP model with you. With such an app or software development, it becomes easy for the third person to understand your intent and be with you in the discussion. A business plan with a functioning model is what will definitely make its way through. You can address your audience most effectively with such a profitable move. For more query on the topic, you can consult our experts. Also, get a free quote for your app idea! On a Concluding Note! Bring out your unique app business plan. No clone successfully made its way up to an original Uber, Netflix, Amazon, and Flipkart. Get yourself out there with our tech brains. Let’s explore the best for you and your business together. Invade the online space with a great mobile app business plan. 1. What is a business plan for a mobile app? The app business plan is a document with all the details of the business and step wise representation of a futuristic SDLC.  2. How does a mobile app business plan look like? It starts from a brief history of your company to the marketing plan, launch date, investor details, and more. Every minute upgrade which will happen in the future has to be mentioned in the plan.  3. What is the price to create a business strategy for an app? It depends on the size of your business and the entire project scope. Our cost to create a business plan starts from $3000. Mobile App Business Plan Are you looking for a perfect project partner? Subscribe to our newsletter. Stay Updated to the Technology Trends for Every Industry Niche. Bharat Patel The software development world has been filling the gaps between customer and businesses at a lightning speed. Being an expert for 17+ years in the tech industry, I have been into multiple roles right from management to consulting. My team and I ensure to craft the best large scale apps with intricate designing to meet all the required and complex needs of a business. Check Related Blogs 6 Effective Stages For A Successful Mobile App Development Lifecycle The growing popularity of mobile apps has provided developers with an organized process of developing solutions. Pramesh Jain An Introductory Guide: What Will Be the Cost of Building a Mobile Application in 2023? Are you interested in developing a mobile application at an effective cost? Refer to this blog to learn the basic cost of creating an application, factors affecting the cost of the app, and other mobile complexities, etc. 30+ App Ideas For Startups To Launch In 2023 Post-pandemic, every business is eyeing online ventures and their revenue. The millennials are highly dependent on instant services, a fingertip-away ordering concept and more Book a Meeting Election 2024 Entertainment Newsletters Photography AP Buyline Personal Finance AP Buyline Shopping Press Releases Israel-Hamas War Russia-Ukraine War Global elections Asia Pacific Latin America Middle East Delegate Tracker AP & Elections 2024 Paris Olympic Games Auto Racing Movie reviews Book reviews Financial Markets Business Highlights Financial wellness Artificial Intelligence Social Media Judge tells Google to brace for shakeup of Android app store as punishment for running a monopoly FILE - A Google sign hangs over an entrance to the company’s new building, Sept. 6, 2023, in New York. (AP Photo/Peter Morgan, File) Copy Link copied SAN FRANCISCO (AP) — A federal judge on Wednesday indicated he will order major changes in Google’s Android app store to punish the company for engineering a system that a jury declared an illegal monopoly that has hurt millions of consumers and app developers. Over the course of a three-hour hearing in San Francisco, U.S. District Judge James Donato made it clear that the forthcoming shake-up he is contemplating will probably include a mandate requiring Google’s Play Store for Android phones offer consumers a choice to download alternative app stores Donato has been weighing how to punish the Google since last December when a jury declared the Play Store a monopoly following a four-week trial. The verdict centered on Google’s nearly exclusive control over distribution of apps designed for Android phones and the billing systems for the digital commerce occurring within them — a system that generates billions of dollars in annual revenue for the company. In protesting the judge’s potential requirements, Google has raised the specter of consumers’ devices being infected by malicious software downloaded from third-party app stores, triggering “security chaos.” But Donato repeatedly hammered on the need for a major overhaul of the Play Store, even if it causes Google headaches and huge bills that the company has estimated could run as high as $600 million, depending on what the judge orders. “We are going to tear the barriers down, that is going to happen,” Donato told Google attorney Glenn Pomerantz. “When you have a mountain built out of bad conduct, you are going to have to move that mountain.” AP AUDIO: Judge tells Google to brace for shakeup of Android app store as punishment for running a monopoly AP correspondent Lisa Dwyer reports a federal judge has warned Google to brace for a shakeup of the Android app store. Donato said he is hoping to issue an order outlining the framework for the changes to the Play Store within the next few weeks, possibly before the Labor Day weekend. Google’s tactics in the penalty phase of the Play Store case may foreshadow its strategy in a similar round of so-called “remedy hearings” that will be held in an even bigger antitrust case that resulted in a judge branding the dominant search engine as an illegal monopoly, too. Those hearings focused on the crown jewel of Google’s empire are scheduled to start Sept. 6 in Washington, D.C. In the Play Store case, Donato still appears to be grappling with how much time he should give Google to make the changes to its Android operating system and Play Store, and also for how long the restraints he imposes should remain in effect. Google wants 12 to 16 months to make the adjustments to ensure a smooth transition and avoid glitches that could affect the performance of Android smartphones. Epic Games, the video game maker that filed the antitrust lawsuit that resulted in the Play Store being declared a monopoly, contends Google could do everything in about three months at a cost of about $1 million. Without revealing a timeline he has in mind, Donato indicated he isn’t going to give Google as much time as it wants to make the required changes. “Google is telling me it will take eons for all of this to happen, but I am skeptical about it,” the judge said. “I am dubious that all that brainpower can’t solve these problems in less than 16 months.” Epic Games wants whatever Donato orders to remain in effect for six years, but the judge said Wednesday that he thinks that proposal is too lengthy. He wondered aloud if a five-year term for his order might be more appropriate. Google wants the order to expire after one or two years. Donato assured Google that he isn’t going to attempt to micromanage its business, even as he braced the company for a significant shake-up. “The whole point is to grow a garden of competitive app stores,” the judge said. Public Entities Enterprises We believe in change driven by technology and innovation. Meet the brains behind our smooth running and powerful machine. Join our team of experts to make a difference in the real world. Learn about Appinventiv's product lifecycle development process. 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Steps To Create a Business Plan For Your Mobile App 1. detailed summary, 2. company introduction, 3.  all about the industry, 4.  marketing strategy, 5.  operational strategy, 6.  financial plan, why make a mobile app business plan, magnetizing investments, reducing the risks, helps you keep everything in perspective, wrapping up. Having an app idea is simple. But planning the business needs is quite tedious and crucial! If you choose to develop an application without doing the research, then while characterizing the audience, and planning use cases and features that will interest that audience, you risk developing a product you assume individuals will need, but in reality they don’t. Therefore, having a business plan for a mobile app is crucial. A business plan not only helps in the initial planning and discovery phase of a project, but also acts as a reminder of all the critical aspects that should be taken care of during the mobile app development.  So without further ado, lets move on to our main discussion “How to build Business Plan for a Mobile App Startup” or “How to Write Business Plan for Mobile Application Idea?” You have to start somewhere! Thus, a short overview of your detailed mobile app business plan is something you must pay special attention to, since this is going to be the first thing that the potential investors will encounter.  Things that make this section ideal are – convey more while writing less , refrain from mentioning the working of the product, and so on . Instead, focus more on market scenario, targeted users, and make sure you implement the below mentioned steps – Focus on problems addressed ‘Problems’ are something that always prevails. Meaning, there is always room for improvement and innovation. What you are supposed to do here is analyze the problems users are facing with the existing solutions and find out – The needs and demands of the users at the moment  Problems users are facing with the products similar to yours why these solutions fail to satisfy – what are they lacking that you can provide in a better and different way. State your proposed solution Try not to divert from the path of the problem while explaining its solution, i.e., do not go into the functioning and features of your app, rather stay focused on the problem and the ways in which your app addresses them. Unique Value Proposition This is where you can boast of the things that differentiate you from other organizations and solution providers, something about your app that is unique in itself. Not just better but definitely different. For example, the USP for Domino’s Pizza is “You get fresh, hot pizza delivered to your door in 30 minutes or less or else it’s free.” End objective of your app After everything’s said and done, it all comes down to this – The goals you plan to achieve with your app.  You MUST state the vision of your app’s future, i.e., how many downloads you are initially expecting on your application, how much profit you are expecting, and much more. It is best to visualize your short-term plans and then improve your answer through metrics. The next step while making a detailed and convincing business plan is to prepare your company’s information. Since the future is unpredictable, the things you have mentioned in the above section may not be as appealing to the investors as you may conjecture.  Firms like Y Combinator, TechStars, to name a few, are known to select startups for funding based on the team and the founders. So, you see how crucial this section just became for you. Moreover, it would add as a plus point if you could provide information about the MVP or a prototype you have developed. The things you should cover here are – Provide an overview There are some questions that you need to address in this section to help investors understand your organization and develop trust in it. Type of entity – Are you an LLC or privately owned organization?  Location – Where is it housed? Duration – When was the organization established? What is the team size of your company? Do you operate off-shore as well or not? What are the problems your company is currently going through? What is the ultimate goal of the company? What is your vision? Take it from the top Like a novel, you must tell the story of your organization while briefly touching on all the preliminary motivations, business app ideas, problems, etc. that you encountered at the time of its inception. List everything about the history of your company that is worth knowing, since it could be a lot damaging if any crucial information is withheld from the investors and is revealed later. It can include the locations you have operated in, early hires, major pivots, product launches, and such. Management team Remember each and every person in your company is an important cog in your organization’s machinery. This is why you are required to mention the names of all the members of management with all the relevant information related to them, i.e., qualification, professional experience, expertise, KRAs while mentioning the organizational hierarchy. Advisory panel Almost every mobile app development company is backed by an advisory team. The panel consists of industry experts with years of experience under the belt. More often than not, they are the makers of some successful apps. Creating a list of such advisors can immensely improve your brand image and credibility, boosting the chances of getting funds. Essentially, your end product is going to target a particular industry. Hence, it is obvious for you as an entrepreneur to know every grain of major information, from market history to current trends related to your targeted industry. Market size The most basic thing that you must know and also showcase in your app startup business plan is the size of the market. This includes – total available market (market demand for the app), serviceable available market (number of users you can target say in 3 to 5 years), and serviceable obtainable market (the segment of your initial users in 6 to 12 months). If you are wondering how to do so then, you can always refer to the credible data provided by some trusted third-party platforms, namely, Sensor Tower , App Annie , and Statista . Keep updated with market projections You need to understand the market’s past and present to gain insight into future predictions. The best thing to do here is to compare and analyze the market size of the past 5 years, mention the number of new entrants in the industry, the number of total fundings, and so on. Competitors analysis Competitive analysis is an indispensable element of any business on this planet. Regardless of the organization type, industry, size, etc. – all religiously perform this step.  Various models around this have been devised to gain the attention of angel investors. Out of the many, the one we recommend is the 2 x 2 matrix model, in which variables portray these four aspects: challengers, leaders, niche players, and visionaries. In order to highlight the execution and vision of the app as it progresses, these four elements are displayed via an x-y axis scale. Self-assessment through SWOT SWOT analysis representing four components – Strengths, Weakness, Opportunities, and Threats is used for self-assessment by all organizations. It enables you to give a structured description of your company’s situation in an efficient way in your business plan for app development . Acting as a bridge between your app and the end-users, a solid mobile app marketing strategy wields the most power. Your role is to devise such a marketing strategy that acts as a ‘deal-sealer’ between your firm and the investors. This will show the investors that you have the medium to make your app reach the users’ smartphones from an app store. These are some points that you can include in your marketing strategy-  Describe the user persona first Creating user personas is very beneficial . This is something you would be able to identify while you are doing your research on the market. In case there is more than one user personas, you must mention them in your app development business plan . The more in-depth it is, the more promising your business plan seems to the angel investors. The said information is to be included in the user personas – Age, Gender, Occupation, Location, Income group, and Marital status. Other information that is classified as psychographic data includes attitudes towards money (price-sensitivity or value shoppers), the context of app usage, personal/professional aims, hobbies, preferred sites and apps, tech-savviness, and so on. Customer acquisition strategy Once you have identified the user personas of your app, you can determine your customer acquisition strategy. One thing you have to be absolutely sure about is your CAC (customer acquisition cost). You will be able to estimate the right cost once you have established which channels and campaigns you will employ in marketing your mobile app business strategy highlighting your app’s USP (unique selling proposition).  Here are some channels that you can try to achieve great results – Incentivized user downloads Search engine marketing Organic installs Social media (Facebook/Twitter/Instagram) ads Partnerships App store optimization Content marketing Push and in-app notifications Retargeting campaigns Mobile site redirection Mobile app wall ads Email marketing Event marketing Product driven growth Change in product driven growth is one of the most common elements of pivoting a startup . If your business model needs a large mainstream user base, then it is of utmost prominence for you to build a referral program in your mobile app business model to leverage network effects. A well-known and effective mobile app business plan example is Uber. For instance, Uber offers a coupon on the users’ next ride as a reward for referring to others and the referred person also enjoys coupons on the first ride. Make a landing page A landing page can really help you in numerous ways. One of which is that it can help you expand your horizons in terms of target users. It keeps the readers informed and updated about innovations and further updates of your app. One thing to keep in mind whilst doing this is to make sure it contains the name of your app, its description, promotional videos, etc. Define your key metrics There are several metrics on the basis of which you can measure your business growth and popularity of your mobile app. This is something that you must include in the web or mobile app business plan . You have to be careful while picking the right metrics suitable for your business model. An example – if your app is a social media application, then your ideal key metrics should be the daily active users instead of the number of downloads. Stating the strategy regarding your daily operation imparts an impression of awareness and readiness on your part to the investors, something which always works in the favor. This also includes your strategy for customer relations. You must describe and map out how you are going to handle customer services and maintain quality assurance. It also includes how you are going to perform the app development process and manage it. Other things to cover in this section are- Users Process You can mention information such as how your users are going to behave from the start to the end, i.e., when they first hear of your app and start using it.  Personnel plan This outlines all the data related to the employees. It concerns how and when you will hire the employees, how salaries will be expensed, how will you set the hierarchy in the organization and so much more.  It is the stage where you could literally say “Let’s talk numbers”. What the investors would want to see in this section are the answers to the questions – how will you make money? What will be the cost to run the business? What will be the financial plan for mobile application? And how much funds do you need? Devise an app monetization strategy Just like for marketing, you need to have an efficacious mobile app monetization strategy ,  something that we have also covered in detail in our article named “ How to choose the right pricing strategy for your mobile app project ”.  Startup costs According to CB insights , 19% of the startups fail because they get out-competed.  In the graph below, you would find that 29% of the startups get shut down as they run out of cash. You can avoid this fate by analyzing the costs you may need. Similarly, it is crucial for you to mention to the investors all the details related to the costs and expenses you would be needing and for what. Since the devil is in the details, here is what you should include – one time costs, recurring costs (rent, inventory, etc.), fixed costs (rent, utilities, etc.) variable costs (i.e, the salary of employees) and a lot more. Funding needed It is here at this stage that you are going to ask for the fundings and reveal all the information related to it. Address these questions in this section – How much money do you require? What percentage of equity are you proposing to give in return? Is this going to be a convertible note or a preferred stock? For what duration this money will suffice before you need to propose for another funding round? Now that we have discussed in detail about the steps to create a business plan, it is now time to sit down and ponder on the “why” of creating a business plan for your mobile application.  According to Statistics, in 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues through paid downloads and in-app advertising. Another report by Statista states that by 2023, it is estimated that the annual number of app downloads worldwide will amount to 299 billion . Now you can see the importance of mobile apps and the importance of making a business plan for your mobile app. The most obvious reason to create a mobile app startup , as you might have surmised as well, is to bring in more and more investments. This is to attract investors and even start-up co-founders – the choice is yours to make, and sometimes you need to have the support of both.  An efficacious business plan will help your vision be represented in a crystal-clear way while displaying the scope of your mobile app concept and business app ideas as well. Un-planned actions pertain to risks, and risks in business are synonymous to cost-inefficiency and loss.   When you devise a business plan, you actually map out the whole journey of your business, something that can provide you great insights into the many unanticipated and probable risks.  When making big decisions, it is common to forget and leave out certain important aspects that can make or break the foundation of your business at a much later stage. However, when you have a blueprint including a set of points acting as a reminder of those crucial aspects, it becomes easy for you to remember them. Mobile app development business plan is that blueprint.  Regardless of what category your mobile application belongs to, the business plan for each one is essentially similar, for the most part. A business plan is static in contrast to a business proposal for an app , which is dynamic. This is because it is a document created only once and is not rewritten after the purpose is fulfilled. We hope that this article has provided you with detailed and good insights on business plan for your mobile app. If you need any assistance on mobile app development services, then you can opt for Appinventiv, a top mobile app development company in USA for quality results. How Much Does It Cost to Build a Food Delivery App Like Deliveroo? 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River City Live Newsletters BREAKING NEWS LIVE: St. Johns County commissioners meeting; residents expected to voice concerns over trash hauler 4 warnings in effect for brantley and columbia counties, judge tells google to brace for shakeup of android app store as punishment for running a monopoly. Michael Liedtke Associated Press SAN FRANCISCO – A federal judge on Wednesday indicated he will order major changes in Google’s Android app store to punish the company for engineering a system that a jury declared an illegal monopoly that has hurt millions of consumers and app developers. Over the course of a three-hour hearing in San Francisco, U.S. District Judge James Donato made it clear that the forthcoming shake-up he is contemplating will probably include a mandate requiring Google's Play Store for Android phones offer consumers a choice to download alternative app stores Recommended Videos Donato has been weighing how to punish the Google since last December when a jury declared the Play Store a monopoly following a four-week trial. The verdict centered on Google's nearly exclusive control over distribution of apps designed for Android phones and the billing systems for the digital commerce occurring within them — a system that generates billions of dollars in annual revenue for the company. In protesting the judge's potential requirements, Google has raised the specter of consumers' devices being infected by malicious software downloaded from third-party app stores, triggering “security chaos.” But Donato repeatedly hammered on the need for a major overhaul of the Play Store, even if it causes Google headaches and huge bills that the company has estimated could run as high as $600 million, depending on what the judge orders. “We are going to tear the barriers down, that is going to happen,” Donato told Google attorney Glenn Pomerantz. “When you have a mountain built out of bad conduct, you are going to have to move that mountain.” Donato said he is hoping to issue an order outlining the framework for the changes to the Play Store within the next few weeks, possibly before the Labor Day weekend. Google's tactics in the penalty phase of the Play Store case may foreshadow its strategy in a similar round of so-called “remedy hearings” that will be held in an even bigger antitrust case that resulted in a judge branding the dominant search engine as an illegal monopoly, too. Those hearings focused on the crown jewel of Google's empire are scheduled to start Sept. 6 in Washington, D.C. In the Play Store case, Donato still appears to be grappling with how much time he should give Google to make the changes to its Android operating system and Play Store, and also for how long the restraints he imposes should remain in effect. Google wants 12 to 16 months to make the adjustments to ensure a smooth transition and avoid glitches that could affect the performance of Android smartphones. Epic Games, the video game maker that filed the antitrust lawsuit that resulted in the Play Store being declared a monopoly, contends Google could do everything in about three months at a cost of about $1 million. Without revealing a timeline he has in mind, Donato indicated he isn't going to give Google as much time as it wants to make the required changes. “Google is telling me it will take eons for all of this to happen, but I am skeptical about it,” the judge said. “I am dubious that all that brainpower can't solve these problems in less than 16 months.” Epic Games wants whatever Donato orders to remain in effect for six years, but the judge said Wednesday that he thinks that proposal is too lengthy. He wondered aloud if a five-year term for his order might be more appropriate. Google wants the order to expire after one or two years. Donato assured Google that he isn't going to attempt to micromanage its business, even as he braced the company for a significant shake-up. “The whole point is to grow a garden of competitive app stores,” the judge said. Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission. Click here to take a moment and familiarize yourself with our Community Guidelines. Office Products Office & School Supplies Time Clocks & Cards Time Clocks No featured offers available Quality Price, Reliable delivery option, and Seller who offers good customer service Sorry, there was a problem. Image Unavailable To view this video download Flash Player NGTeco Fingerprint Time Clock, W2 Biometric Employee Time Attendance Machine for Small Business and Office, Finger Scan, Automatic Punch, LAN WiFi, App for iOS/Android (0 Monthly Fee) Brand NGTeco Color Black Display Type Digital Style A-W2 Special Feature No need to press In/Out Keys, No software to install, No monthly fees, Auto and Accurate Hours Calculations, Support overnight work Product Dimensions 1.97"W x 3.94"H Power Source Corded Electric Age Range (Description) Adult Room Type office Shape Rectangular About this item Perfect for Small Business: The NGTeco fingerprint time clock, which is widely used in workplaces including offices, factories, hotels, schools, restaurants, etc., is perfect for small and mid-sized businesses with a maximum of 50 employees. Upgraded from Paper Card Machine: No more expensive paper cards, messy ink ribbons, or annoying errors. Easy to Use: There is no need to be concerned about the initial usage of an offline time clock because it does not need a complicated program. Auto Calculate Hours: The fingerprint and password verification mechanisms are available on the smart time clock. Employee hours are automatically calculated No Monthly Subscription: It functions right out of the box. You can send time reports to your email using the free NGTeco Time APP. Auto Punch: In the Auto Punch Mode, it will update automatically to avoid employees from forgetting to press the key in and out. Brand in this category on Amazon Product information Technical details. Brand ‎NGTeco Color ‎Black Display Type ‎Digital Style ‎A-W2 Special Feature ‎No need to press In/Out Keys, No software to install, No monthly fees, Auto and Accurate Hours Calculations, Support overnight work Product Dimensions ‎1.97"W x 3.94"H Power Source ‎Corded Electric Age Range (Description) ‎Adult Room Type ‎office Shape ‎Rectangular Indoor/Outdoor Usage ‎Indoor Material ‎Acrylonitrile Butadiene Styrene (ABS) Theme ‎Plain Frame Material ‎Plastic Are Batteries Included ‎No Mounting Type ‎Wall/Desk Mount Number of Batteries ‎2 A batteries required. Alarm Clock ‎No Watch Movement ‎Automatic Number of Items ‎1 Operation Mode ‎Electrical Manufacturer ‎NGTeco Item Weight ‎1.3 pounds Item model number ‎W2 Batteries ‎2 A batteries required. Material Type ‎Acrylonitrile Butadiene Styrene (ABS) Size ‎A-N Manufacturer Part Number ‎NGT-W2 Additional Information ASIN B09BMSK3GS Customer Reviews 3.8 out of 5 stars Best Sellers Rank #20,334 in Office Products ( ) #2 in Date First Available January 7, 2020 Warranty & Support Amazon.com Return Policy: You can return many items you have purchased within 30 days following delivery of the item to you. Our Voluntary 30-Day Return Guarantee does not affect your legal right of withdrawal in any way. You can find out more about the exceptions and conditions . Fields with an asterisk * are required : : : Enter the store name where you found this product : Please select province : to provide feedback. \n' + ' ' ); } function getThankYouDiv(thankMsg) { return ( ' \n' + ' ' ); } function getLoadingGifDiv() { return ' Product Description Ngteco 2024 most popular time clock. 50 Users 200 Users 100 Users 500 Users 200 Users 200 Users 50 Users LAN Operation Remote Access LAN Operation Standalone Use LAN Operation LAN Operation LAN Operation ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✘ ✔ ✘ ✘ ✘ ✘ ✘ ✔ ✔ ✔ ✘ ✔ ✔ ✔ ✘ ✔ ✔ ✘ ✔ ✔ ✘ Fingerprint ＆ Password Face/Fingerprint/RFID/Password Fingerprint ＆ Password Fingerprint ＆ Password Face/Fingerprint/RFID/Password Face/Fingerprint/RFID/Password Fingerprint ＆ Password ✔ ✔ 2000 mAh Battery ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✘ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ NGTeco Time APP NGTeco Office APP＆Web NGTeco Time APP Microsoft Excel NGTeco Time APP NGTeco Time APP NGTeco Time APP NGTeco Upgraded W2 Fingerprint Time Clock NGTeco - Next Generation Technology ! The W2 Time Clock is ideal for small and medium-sized businesses (up to 50 employees), offering convenience and efficiency for office management. Featuring an elegant design, the NGTeco Time Clock represents a new standard in time and attendance solutions. Support Overnight Work You can set the cut-off time which is later than the end time of an overnight shift. Power-off Protection Built-in backup protects the time data (including punch time report and employee details) Same 2.4G WIFI Within the same 2.4G WIFI, you can easily use the clock through NGTeco Time APP Note: Tear off the protective film before use Put finger belly completely in the middle of the reader Does it support remote access? Is there a monthly fee? This particular model does not support remote access. However, we have recently released the NGTeco TC1, our latest cloud-based time clock. The TC1 offers remote access and can be used right out of the box with no monthly fees. What are the differences between the W2 and the previous model? The W2 has been upgraded with enhanced fingerprint recognition sensitivity, allowing for 360° high-speed identification in less than 1 second. Additionally, it features brand-new firmware to provide a smoother and more reliable user experience. Can you clock in and out without being connected to the internet? Yes, you can clock in and out without an internet connection. The device operates offline, and it also supports 2.4G WiFi for seamless data synchronization between the machine and the app. Does it support night shifts, such as clocking in at 11 PM and working until 7 AM? Yes, the time clock supports night shifts. You can adjust the day cut-off time to accommodate your shift hours and download the reports as needed. In the event of a power outage, will all the data be stored safely when power is restored? Yes, the device will securely store all data during a power outage. You don’t need to worry about data loss, as the data can only be deleted manually by an admin. From the brand We Are NGTeco NGTeco is committed to providing each customer with the high-quality product and responsible support NGTeco is a professional security enterprise in integrating, production, and sales R&D, including time clocks, smart door locks, and other smart home products. Established in 2018, NGTeco's primary objective is to offer smart & secure facilities with its hybrid biometrics & computer vision technology for home use and small & middle-size businesses. The Most Popular Time Clock The Newest Time Clock Biometric recognition technology. NGTeco Focus on using biometric technology to bring safety and convenience. IoT Technology NGTeco Makes full use of IoT interconnection technology and sensor technology to help users better understanding the Cloud Computing Technology NGTeco Uses cloud computing resources to reduce user usage costs and provide continuous resource growth. Looking for specific info? Videos for this product. Click to play video W2 Biometric Employee Time Attendance Machine for Small Business and Office Spending & Saving NGTeco Fingerprint Time Clock W2 Fingerprint Time Clock Setup Guide How to enter the correct fingerprint information Two Ways to Download Reports NGTeco W2 Fingerprint Time Clock Show Inspiration from this brand. Similar brands on Amazon Customer reviews 5 star 4 star 3 star 2 star 1 star 5 star 52% 15% 11% 4% 18% 52% 5 star 4 star 3 star 2 star 1 star 4 star 52% 15% 11% 4% 18% 15% 5 star 4 star 3 star 2 star 1 star 3 star 52% 15% 11% 4% 18% 11% 5 star 4 star 3 star 2 star 1 star 2 star 52% 15% 11% 4% 18% 4% 5 star 4 star 3 star 2 star 1 star 1 star 52% 15% 11% 4% 18% 18% Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness. Customers say Customers like the knowledge and value of the clock. For example, they mention it's easy to setup and helpful to any business owners. That said, some complain about the fingerprint reading. They also dislike accuracy, and connectivity. Opinions are mixed on ease of use, quality, and performance. AI-generated from the text of customer reviews Customers like the knowledge of the product. They say it's easy to setup and the tech support is great. They also say the product is very helpful to business owners, and the YouTube videos are helpful. Customers also mention that the reports are simple and to the point, and that the information is given in an excel spreadsheet format. "... Great tech support from Michael on the 2 times I called in for help. Thank you!" Read more " Teach team is very helpful , Joseph answered all my questions and helped me get the hours report!" Read more "...However, the information is given in excel spreadsheet format so it is great. Jason did a great job assisting me with the setup...." Read more " No support and hard to use not as described" Read more Customers appreciate the value of the clock. They mention it's a great affordable product for small businesses, with a lack of monthly fees. They also appreciate the week end report for payroll and the short term option. " Great item price is great and it does work well for most people but I have an employee that has hardly any fingerprints so I had to let him use a..." Read more "This is perfect for our small business with our employees clocking in and out. Much better than manually keeping time cards...." Read more "...I highly recommend the product due to its lack of monthly fees and the convenience of having a support phone number to call...." Read more "... Great week end report for payroll " Read more Customers are mixed about the performance of the clock. Some mention that it works well, while others say that it doesn't seem to work with more than 1 user. Some say that the webpages and YouTube videos don't work, and that the app is no longer available. "Great item price is great and it does work well for most people but I have an employee that has hardly any fingerprints so I had to let him use a..." Read more "...Last straw was the reports. they are an absolute failure ...." Read more "The device is very simple and professional . Alex who walked me through the steps is very professional and I’m so glad we ordered this." Read more "...Plus I must have missed or the product never said it does not work with 5G . I spent over an hour trying to manually connect it to my network,..." Read more Customers are mixed about the ease of use of the clock. Some mention it's very user friendly and straightforward, while others say the instructions are not very good, difficult to set the program, and unclear. "...I bought this one and looking at how easy the setup is , it should rock forward too. Thanks Joseph !" Read more "...you needed to do however the instructors are very unclear and difficult to follow you really need to take a little extra time to try to figure out..." Read more "...It has an app.It's light and easy to mount .You can send your payroll report to Gmail and other providers...." Read more "The device is very simple and professional. Alex who walked me through the steps is very professional and I’m so glad we ordered this." Read more Customers are mixed about the quality of the clock. Some mention that it's easy to keep up with their times, easy to use, and update. Time reports are easily downloaded to the provided USB flash. It's great for simple time clocking to track employees checking in and out of the business. However, others say that it is very bad product, cheap, and not reliable. They also say that the product is not worth the investment and that it has poor quality. "...Much better than manually keeping time cards ...." Read more " Very bad product . No warranty. Don't buy it" Read more "...n't perfect, but once the workers learn how to use it properly, it is so quick and easy for them!..." Read more "...Love how you can easily send weekly report to email and it comes as an excel spread sheet WONDERFUL!" Read more Customers have issues with the mobile app of the clock. They mention that it doesn't work, they can't get the app on their computer, and that it's frustrating because a report can only be generated when in the wi-fi area. The app is also incapable of connecting to the internet, which is a required step for most of its features. Some customers also mention that the app is no longer available. "...The app keeps wanting to disconnect from the machine even when on the network when reviewing attendance...." Read more "...Cons:Starts getting wonky around 25 employees. Randomly disallows logging-in , required multiple attempts (frequent)."..." Read more "...Much better than manually keeping time cards. The app however is frustrating because a report can only be generated when in the same vicinity as the..." Read more "... You cannot log in to app away from the location wi-fi. Overall works for what I need it and makes my payroll input a breeze...." Read more Customers are dissatisfied with the fingerprint reading of the clock. They mention that it would not even register the finger prints of certain employees, the scanner has trouble with some employees, and the fingerprint does not read consistently. They also report that the product has too many errors for fingerprint and that the reader only works half of the time. "...First was the fact it would not even register the finger prints of certain employees. They had 1 common factor, skin tone...." Read more "...also too many errors for reading the fingerprints . i prefer to buy expensive product instead of this in order to not facing the problems in future...." Read more "...Pros: Fingerprint scanner works with most employees .It has an app.It's light and easy to mount...." Read more "Works fine but 10 fingerprint limit . Cannot access device if outside of the connected network." Read more Customers are dissatisfied with the accuracy of the clock. They mention that it has lots of errors for missing punches, and the payroll reports are unreliable. They also say that the attendance and report issues are frustrating, and that the report can only be generated when in the same vicinity as the clock itself. "This product gave me hardtime to setup and errors during the first initial setup . also too many errors for reading the fingerprints...." Read more "...The app however is frustrating because a report can only be generated when in the same vicinity as the clock itself...." Read more "Good for 10 to 15 employee but set back is lots of errors for missing punch even employees punch" Read more "...I was unable to link my iPhone to this time clock. I'm getting an error message (See attached pictures) I called customer support and they told me..." Read more Reviews with images Sort reviews by Top reviews Most recent Top reviews Top reviews from the United States There was a problem filtering reviews right now. please try again later.. Top reviews from other countries About Amazon Investor Relations Amazon Devices Amazon Science Sell products on Amazon Sell on Amazon Business Sell apps on Amazon Become an Affiliate Advertise Your Products Self-Publish with Us Host an Amazon Hub › See More Make Money with Us Amazon Business Card Shop with Points Reload Your Balance Amazon Currency Converter Amazon and COVID-19 Your Account Your Orders Shipping Rates & Policies Returns & Replacements Manage Your Content and Devices Conditions of Use Privacy Notice Consumer Health Data Privacy Disclosure Your Ads Privacy Choices Share full article Advertisement Supported by Apple Giving Ground on App Store Rules to Appease Regulators The company faces pressure from governments around the world and complaints from companies that it is still too restrictive. By Tripp Mickle Reporting from San Francisco Governments around the world have pressured Apple with laws and lawsuits that aim to loosen its grip over the digital economy. Now, the tech giant is beginning to make concessions that could change people’s iPhone experience. In Europe, where a new law permits third-party app stores and app promotions, Apple has approved a competing app store from Epic Games, the maker of Fortnite, and permitted the streaming app Spotify to list its summer pricing discount inside its music streaming app, Epic and Spotify said on Wednesday. In the United States, where a Justice Department lawsuit accuses Apple of creating a smartphone monopoly, the company said on Wednesday that it would allow apps to use its contactless transaction technology, the NFC chip, to provide customers with in-store payments, hotel keys and rewards cards. The changes are among the first examples of how Apple is opening up the iPhone. The company has spent much of the past year testing the boundaries of how far it must go to satisfy the demands of government authorities. It has introduced alternative fees, developed new processes for collecting commissions and added warnings for customers who download third-party app stores. App developers say Apple’s changes still show that the company is more interested in protecting its business than complying with the law. Governments have responded to that criticism by intensifying their scrutiny of Apple’s business. In June, the European Commission charged Apple with violating the 2022 Digital Markets Act , which gives regulators the authority to force tech giants to change their business practices. In May, Apple returned to federal court in California to defend its requirement that app developers pay it a 27 percent commission of sales through alternative payment systems, which developers say violates a federal judge’s order to offer other ways to pay for services. We are having trouble retrieving the article content. Please enable JavaScript in your browser settings. Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times. Thank you for your patience while we verify access. Already a subscriber?  Log in . Want all of The Times?  Subscribe . SaveDay Questions Q: Would you consider BYOK for Tier 1 and 2? I don't have the need for Tier 3 unlimited, but the limits on Tier 1 and 2 are low. Tracy_SaveDay A: Hi there, After careful consideration, we have decided not to pursue BYOK for these tiers. Our priority is to maintain a balance between security and usability, and we feel that the existing options will suffice for our requirements at this time. I appreciate your understanding, and I’m open to discussing other options if you have any suggestions! Q: It's so hard to find information about your credit system. Thank you for reaching out with your question! 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Amazon.com : NGTeco Fingerprint Time Clock, W2 Biometric Employee Time NGTeco Time Clock, MB2＆W2 Time Clocks for Employees Small Business with Face, Finger Scan, RFID and PIN Punching in One, Office WiFi Time Card Machine Automatic Punch with APP for iOS Android $329.99 $ 329 . 99 $359.98 $359.98 Apple Changes App Store Rules Epic started planning its new app store in 2022. This year, Apple approved, terminated and then restored an account for Epic Games Sweden, the company's Swedish subsidiary, to gain access to the ... SaveDay Quick Feedback upfront: The YT Summarizer (tried it via https://app.save.day) is killer! VERY accurate even on extreme niche content! I am surprised and that alone is a buy for me already. But here are a few questions that initially might sound weird to you but as a seasones Sumoling I have seen them come and even more "go" again. assignment essay homework phd report resume review speech thesis