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8 Examples of Innovative Digital Transformation Case Studies (2024)

• January 19, 2022

With the rapid pace of technological advancement, every organization needs to undergo digital transformation and, most likely, transform multiple times to stay relevant and competitive. 

However, before you can reap the benefits of new technology, you must first get your customers and employees to adapt to this change successfully—and here lies a significant digital transformation challenge.

Organizations thriving in this digital-first era have developed digital innovation strategies prioritizing the change management mindset. This paradigm shift implies that organizations should continuously explore improving business processes .

8 Best Examples of Digital Transformation Case Studies in 2024

• Amazon Business
• Under Armour
• Internet Brands®
• Michelin Solutions

8 Examples of Inspiring Digital Transformation Case Studies

While digital transformation presents unique opportunities for organizations to innovate and grow, it also presents significant digital transformation challenges . Also, digital maturity and levels of digital transformation by sector vary widely.

If you have the budget, you can consider hiring a digital transformation consulting company to help you plan your digitization. However, the best way to develop an effective digital transformation strategy is to learn by example. 

Here are the 8 inspiring digital transformation case studies to consider when undertaking transformation projects in 2024:

1. Amazon extended the B2C model to embrace B2B transactions with a vision to improve the customer experience.

Overview of the digital transformation initiative

Amazon Business is an example of how a consumer giant transitions to the B2B space to keep up with the digital customer expectations. It provides a marketplace for businesses to purchase from Amazon and third parties. Individuals can also make purchases on behalf of their organizations and integrate order approval workflows and reporting.

The approach

• Amazon created a holistic marketplace for B2B vendors by offering over 250 million products ranging from cleaning supplies to industrial equipment. 
• It introduced free two-day shipping on orders worth $49 or more and exclusive price discounts. It further offered purchase system integration, tax-exemption on purchases from select qualified customers, shared payment methods, order approval workflows, and enhanced order reporting.
• Amazon allowed manufacturers to connect with buyers & answer questions about products in a live expert program.
• Amazon could tap the B2B wholesale market valued between $7.2 and $8.2 trillion in the U.S. alone.
• It began earning revenue by charging sales commissions ranging from 6-15% from third-party sellers, depending on the product category and the order size.
• It could offer more personalized products for an improved customer experience. 

2. Netflix transformed the entertainment industry by offering on-demand subscription-based video services to its customers.

Like the video rental company Blockbuster, Netflix also had a pay-per-rental model, which included DVD sales and rent-by-mail services. However, Netflix anticipated a change in customer demand with rising digitalization and provided online entertainment, thereby wiping out Blockbuster – and the movie rental industry – entirely. 

• In 2007, Netflix launched a video-on-demand streaming service to supplement their DVD rental service without any additional cost to their subscriber base.
• It implemented a simple and scalable business model and infused 10% of its budget in R&D consistently.
• The company has an unparalleled recommendation engine to provide a personalized and relevant customer experience. 
• Netflix is the most popular digital video content provider, leading other streaming giants such as Amazon, Hulu, and Youtube with over 85% market share.
• Netflix added a record 36 million subscribers directly after the start of the COVID-19 pandemic.

3. Tesla uses connected car technology and over-the-air software updates to enhance customer experience, enable cost savings, and reduce carbon emissions.

No digital transformation discussion is complete without acknowledging the unconventional ideas implemented by Elon Musk. Tesla was a huge manifestation of digital transformation as the core motive was to prove that electric cars are better than their gasoline counterparts both in looks and performance. 

Over the years, Tesla has innovated continuously to improve its product, make itself more economical, and reduce its carbon footprint. 

• Tesla is the only auto manufacturer globally, providing automatic over-the-air firmware updates that allow its cars to remotely improve their safety, performance, and infotainment capabilities. For example, the OTA update could fix Tesla’soverheating issues due to power fluctuation. 
• Tesla launched an autopilot feature to control the speed and position of the car when on highways to avoid potential accidents. However, the user still has to hold the wheel; the vehicle controls everything else. This connected car technology has created an intelligent data platform and smart autonomous driving experience.
• Tesla further ventured into a data-driven future, and it uses analytics to obtain actionable insights from demand trends and common complaints. A noteworthy fact is that the company has been collecting driving data from all of its first and second-generation vehicles. So far, Tesla has collected driving data on 8 billion miles while Google’s autonomous car project, Waymo , has accumulated data on 10 million miles.
• Tesla’s over-the-air updates reduce carbon emissions by saving users’ dealer visits. Additionally, these updates save consumers time and money.
• Tesla delivered a record 936,172 vehicles in 2021, an 87 % increase over the 499,550 vehicle deliveries made in 2020.

4. Glassdoor revolutionized the recruitment industry by allowing employees to make informed decisions.

Glassdoor is responsible for increasing transparency in the workplace and helping people find the right job by allowing them to see millions of peer-to-peer reviews on employers, including overall company culture, their CEOs, benefits, salaries, and more. 

• Glassdoor gathers and analyzes employee reviews on employers to provide accurate job recommendations to candidates and vice-versa. It also allows recruitment agencies and organizations to download valuable data points for in-depth analysis & reporting. 
• It further introduced enhanced profiles as a paid program, allowing companies to customize their content on the Glassdoor profiles, including job listings, “Why is it the Best Place to Work” tabs, social media properties, and more. This gives companies a new, innovative way to attract and recruit top talent.
• Glassdoor created the largest pool of interview questions, salary insights, CEO ratings, and organizational culture via a peer-to-peer network, making it one of the most trustworthy, extensive jobs search and recruiting platforms – and one of the most well-recognized review sites
• Glassdoor leverages its collected data for labor market research in the US. Its portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while the “Best Places to Work” portfolio outperformed the overall market by 115.6%.

5. Under Armour diversified from an athletic apparel company to a new data-driven digital business stream to transform the fitness industry.

Under Armour introduced the concept of “Connected Fitness” by providing a platform to track, analyze and share personal health data directly to its customers’ phones.

• Under Armour acquired several technology-based fitness organizations such as MapMyFitness, MyFitnessPal, and European fitness app Endomondo for a combined $715 million to obtain the required technology and an extensive customer database to get its fitness app up and running. The application provides a stream of information to Under Armour, identifying fitness and health trends. For example, Under Armour (Baltimore) immediately recognized a walking trend that started in Australia, allowing them to deploy localized marketing and distribution efforts way before their competitors knew about it.
• Under Armour merged its physical and digital offerings to provide an immersive customer experience via products such as Armourbox. The company urged its customers to go online and share their training schedule, favorite shoe style, and fitness goals. It used advanced analytics to send customers new shoes or apparel on a subscription basis, offering customers a more significant value over their lifetime.
• It additionally moved to an agile development model and data center footprint with the ERP SAP HANA . 
• Under Armour additionally leveraged Dell EMC’s Data Protection and Dell Technologies to help fuel digital innovation and find peak value from its data.
• Under Armour created a digital brand with a strong consumer focus, agility, and change culture. 
• With the Connected Fitness app, it provided a customer experience tailored to each consumer.

6. Internet Brands® subsidiary Baystone Media leverages Whatfix DAP to drive product adoption of its healthcare businesses.

Baystone Media provides end-to-end marketing solutions for healthcare companies by providing a low-cost, high-value subscription offering of Internet Brands® to promote their practices digitally. Baystone Media empowers its customers by offering a codeless creation of personalized websites. However, as its userbase is less tech-savvy, customers were unable to make the most of their solution. 

The idea was to implement a solution for Baystone Media & its sister companies to enable its clients to navigate its platforms easily. In addition to PDFs and specific training videos, the search was on for a real-time interactive walkthrough solution, culminating with Whatfix .

Baystone media saw a 10% decrease in inbound calls and a 4.17% decrease in support tickets, giving them the runway to spend more time enhancing its service for the clients.

7. Sophos implemented Salesforce to streamline its business and manage customer relations more effectively.

Sophos went live with Salesforce to accelerate its sales process , enhance sales productivity , and increase the number of accounts won. However, the complex interface and regular updates of Salesforce resulted in a decreased ROI. 

• Sophos implemented Whatfix to provide interactive, on-demand training that helped users learn in the flow of work. The 24*7 availability of on-demand self-support, contextual guidance, and smart tips allowed Sophos to manage its new CRM implementation effectively. 
• It unified internal communications using Whatfix content. First, they created walkthroughs for the basic functionality of Salesforce such as lead management, opportunities, etc. Next, they moved to slightly more complex features that their users were uncomfortable with and created guided walkthroughs and smart pop-ups. Sophos also used Whatfix to align the sales and product management teams by embedding videos and other media to unify product communication instead of relying on various communication tools.
• Sophos experienced a reduction in sales operations support tickets globally by 15% (~12,000 tickets). It saved 1070 man-hours and achieved an ROI of 342%. 

8. Michelin Solutions uses IoT & AI to provide customers with a more holistic mobility experience.

The digital strategy of Michelin Solutions has essentially centered around three priorities:

• Creating a personalized relationship with customers and end-users
• Developing new business models
• Improving their existing business processes 
• AI is extensively used in R&D, enabling the digital supply chain driven through digital manufacturing and predictive maintenance. For example, connected bracelets assist machine operators with the manufacturing process. 
• It deployed sophisticated robots to take over the clerical tasks and leveraged advanced analytics to become a data-driven organization. 
• Offerings such as Effifuel & Effitires resulted in significant cost savings and improved overall vehicle efficiency. 
• Michelin Solutions carefully enforced cultural change and launched small pilots before the change implementation . 

• Effifuel led to extra savings for organizations and doubled per-vehicle profits.
• A reduction in fuel consumption by 2.5 L per 100km was observed which translates into annual savings of €3,200 for long-haul transport (at least 2.1% reduction in the total cost of ownership & 8 tonnes in CO2 emissions).
• Michelin Solutions shifted its business model from selling tires to a service guaranteeing performance, helping it achieve higher customer satisfaction, increased loyalty, and raised EBITDA margins.

Each industry & organization faces unique challenges while driving digital transformation initiatives. Each organization must find a personalized solution and the right digital transformation model when implementing new technology. Their challenges can prepare you better for the potential roadblocks, but the specific solutions will need to be personalized according to your business requirements.

Open communication with your customers and employees will help you spot potential issues early on, and you can use case studies like these as a starting point.

If you would like to learn how you can achieve these results by using a digital adoption platform , then schedule a conversation with our experts today.

Request a demo to see how Whatfix empowers organizations to improve end-user adoption and provide on-demand customer support

Ten Types of Innovation: 30 new case studies for 2019

If you’ve followed my work for a while, you’ll know that I’m a big fan of the Ten Types of Innovation, a framework developed by Doblin (now a part of Deloitte).

I previously listed it as the #2 innovation framework you should be using.

And with good reason. I have used it frequently with clients to get them to think beyond innovating their product , which becomes harder, more expensive and less differentiating over time.

However, what I have found in recent workshops is that since it was originally published in 2013, some of the case studies and examples in the book already come across as out of date. That’s how rapidly the world is changing.

So here, I present three new more recent case studies for each of the Ten Types of Innovation, along with an outline on what each of them represents. Try and see which of these examples you would also suggest touch on more than one of the Ten Types, and let me know in the comments below:

1) Profit Model: How you make money

Innovative profit models find a fresh way to convert a firm’s offerings and other sources of value into cash. Great ones reflect a deep understanding of what customers and users actually cherish and where new revenue or pricing opportunities might lie.

Innovative profit models often challenge an industry’s tired old assumptions about what to offer, what to charge, or how to collect revenues. This is a big part of their power: in most industries, the dominant profit model often goes unquestioned for decades.

Recent examples:

• Fortnite – Pay to customise: This Free-to-Play video game by Epic Game Studios is currently one of the most popular and profitable games in the world. Unlike other “freemium” games which incentivise people to spend money to speed up progression, Fortnite is completely free to progress and people only need pay if they want to unlock cosmetic items which don’t affect gameplay but act to personalise their characters.
• Deloitte – Value sharing: Professional Services firm Deloitte is the world’s largest Management Consulting firm and still growing. They noticed a desire from their clients for assurance that the advice they were being given and transformation projects which Deloitte was running would actually succeed. As a result, Deloitte has begun trialling projects where instead of their fee being based just on Time and Materials, they will also share in value delivery, where additional bonus payments are only activated if previously-agreed performance metrics are successfully met.
• Supreme – Limiting supply: While most companies want to get their products in to the hands of as many people as possible, Supreme has built a cult following through deliberately forcing scarcity of its products. The streetwear clothing retailer announces limited items which will only be available from a specific day when they “drop”, and once they are sold out, that’s it, unless you want to pay huge markups for a second-hand item on eBay. Their red box logo is now so collectible and desirable that the company is able to sell almost anything by putting the logo on it for a limited time only. Case in point: you can find official Supreme Bricks (yes, like the ones used to build houses) which are still selling on eBay for $500.

Supreme’s limited quantity releases often lead to people queuing overnight

2) Network: How you connect with others to create value

In today’s hyper-connected world, no company can or should do everything alone. Network innovations provide a way for firms to take advantage of other companies’ processes, technologies, offerings, channels, and brands—pretty much any and every component of a business.

These innovations mean a firm can capitalize on its own strengths while harnessing the capabilities and assets of others. Network innovations also help executives to share risk in developing new offers and ventures. These collaborations can be brief or enduring, and they can be formed between close allies or even staunch competitors.

Recent Examples:

• Ford & Volkswagen – Developing Self-driving cars: As two of the world’s largest car-makers, Ford and Volkswagen are competitors on the road. However, in 2019 they announced a partnership to work together to develop technology for self-driving cars and electric vehicles which would be used in both company’s fleets of the future. While Ford brings more advanced automated driving technology, Volkswagen was leading in electric vehicles. Through the combined venture called ARGO, both firms can spread their R&D spending across more cars, while both developing competing products.
• Microsoft – launching on competitors platforms: Since new Microsoft CEO Satya Nadella has taken over, he has changed the innovation ethos of the company. Whereas previously Microsoft was a product-first company who tried to eliminate competing products and customers should stay within the company’s ecosystem, Nadella has shifted the mindset to a service company where their products should be accessible to customers should be able to access the products in whichever way they prefer. As a result, products such as Office 365 are now available in any web browser, as well as on the mobile marketplaces of Google’s Android and Apple’s IOS, previously seen as competitors.
• Huawei – Leveraging celebrity endorsement: Until recently, “high-quality smartphone” made people think of companies like Apple (USA), Samsung and LG (South Korea). Brands from China were often seen as competing on price but suffering from lower build quality and a lack of innovation. So in order to raise their profile in Western markets, Huawei has invested heavily in celebrities to endorse their flagship phones, such as Scarlett Johanssen, Lionel Messi, Henry Cavill and Gal Gadot. This initial investment raised brand name recognition, to the stage where it is now focusing marketing more towards features and functionality.

Huawei has paid Lionel Messi millions to endorse their brand

3) Structure: How you organize and align your talent and assets

Structure innovations are focused on organizing company assets—hard, human, or intangible—in unique ways that create value. They can include everything from superior talent management systems to ingenious configurations of heavy capital equipment.

An enterprise’s fixed costs and corporate functions can also be improved through Structure innovations, including departments such as Human Resources, R&D, and IT. Ideally, such innovations also help attract talent to the organization by creating supremely productive working environments or fostering a level of performance that competitors can’t match.

• Perpetual Guardian – Four-day working week: This small financial advisory firm in New Zealand trialed moving to a four-day working week, giving their staff an additional free day each week as long as they got their outputs done. As a result, they found people adjusted their working rhythm to achieve the same outcomes in 20% less time , while also resulting in more satisfied employees.
• Netflix – Unlimited Vacations: In order to drive their breakneck growth, Netflix reviewed their formal HR policies to see what processes were getting in the way of people doing their best work. They discovered that most bureaucratic processes which slowed down high performing individuals were in place to only handle situations where a low-performance individual would do something wrong. As a result, they scrapped most formal HR policies to free people to work in their own ways to benefit the company, summarised in their “Freedom and Responsibility” culture document, including allowing staff to take as many vacation days as they felt they needed to produce their best work.
• WeWork – Leveraging other companies’ hard assets: WeWork’s business model revolves around providing affordable office rentals for entrepreneurs and companies, fitting a lot of tenants into the same space by offering co-working areas. In order to rapidly deploy new working spaces and attract customers, WeWork started using a system called rental arbitrage, where they would rent commercial space, create a ready-to-use coworking setup, and then rent this space to customers. By not having to spend CAPEX on purchasing the buildings themselves, they were able to rapidly expand with lower overhead.

Netflix allows staff to take unlimited vacation days

4) Process: How you use signature or superior methods to do your work

Process innovations involve the activities and operations that produce an enterprise’s primary offerings. Innovating here requires a dramatic change from “business as usual” that enables the company to use unique capabilities, function efficiently, adapt quickly, and build market–leading margins.

Process innovations often form the core competency of an enterprise, and may include patented or proprietary approaches that yield advantage for years or even decades. Ideally, they are the “special sauce” you use that competitors simply can’t replicate.

• Tesla – Vertically integrated supply chain: Tesla’s electric cars require huge packs of EV batteries, made of thousands of lithium-ion cells. Until recently, the lack of demand for electric vehicles meant that companies had not invested in battery technology development, resulting in prices remaining high and making the cost of cars prohibitively more expensive than their gasoline counterparts. Tesla invested in a massive gigafactory to produce the newest battery packs themselves, and the economies of scale, as well as not paying markups to manufacturers, are estimated to save them 30% of the cost of the batteries.
• Amazon Web Services – opening internal technology to third parties: When Amazon Web Services initially launched in 2006 , it effectively launched the cloud computing market, allowing external companies to not just host webpages but run code and calculations at a fraction of the cost of building their own server network. Since then, Amazon has continued to develop new technology it would use for its own services, such as artificial intelligence, image recognition, machine learning, and natural-language processing, and later make this technology available to their customers.
• AliExpress – Making everyone a Shop Owner: AliExpress is one of the world’s largest eCommerce sites, and serves as a commercial storefront for thousands of Chinese companies, allowing you to purchase everything to phone cases to forklifts. However, AliExpress also allows the platform to handle purchases as listed on external storefronts using a system called drop-shipping, where anyone can set up their own store, sell someone else’s products (but to customers it looks like they are coming from the seller) and then have those manufacturers send the product directly to the customer.

Tesla’s Gigafactory is the world’s largest building

5) Product Performance: How you develop distinguishing features and functionality

Product Performance innovations address the value, features, and quality of a company’s offering. This type of innovation involves both entirely new products as well as updates and line extensions that add substantial value. Too often, people mistake Product Performance for the sum of innovation. It’s certainly important, but it’s always worth remembering that it is only one of the Ten Types of Innovation, and it’s often the easiest for competitors to copy.

Think about any product or feature war you’ve witnessed—whether torque and toughness in trucks, toothbrushes that are easier to hold and use, even with baby strollers. Too quickly, it all devolves into an expensive mad dash to parity. Product Performance innovations that deliver long-term competitive advantage are the exception rather than the rule.

• Gorilla Glass – Changing chemistry to improve smartphone durability: Gorilla Glass by Corning was listed as one of the original Ten Types by becoming scratch resistant. I have included it again for how it has changed the properties of its glass based on customer feedback each year. In 2016, version 5 of the glass was designed to resist shattering when dropped from 5+ feet, dubbed “selfie height” drops. However, after discussing what properties their customers wanted, by 2018 version 6 was no longer trying to resist shattering when dropped from a height once, instead the chemistry and manufacturing process had been changed to make it resistant to cracking after 15 drops from a lower height (1 meter, or a “fumble drop from your pocket”). I love this example of innovation as the product performance doesn’t just try to become “ better ” by resisting one drop from a higher height than last year, instead figuring out what really matters to customers and delivering that.
• Raspberry Pi – full PC for $35: The original Rasperbby Pi was developed by a UK charity to make a simple yet expandable computer which was affordable enough for everyone. Their credit-card sized PC may look bare-bones (it comes without a case and is effectively an exposed circuit board), yet it contains everything which someone needs to run a Linux operating system, learn to program and even connect it with external sensors and peripherals to make all manner of machines. The latest version 4 is now powerful enough to serve as a dedicated PC, all for a price so low you can give it to a child to tinker with without fear of it being broken.
• Lush Cosmetics – Removing what people don’t want anymore: As people become more aware of their impact on the environment, customers are demanding that customers do more to reduce the amount of plastic packaging their products use which could end up in landfill or the ocean. Lush Cosmetics was an early pioneer in bringing packaging-free cosmetics to scale, offering some of their packaging-free products like shampoo bars and soaps in dedicated packaging-free stores .

Giving children a cheap PC like the Raspberry Pi to learn and experiment on

6) Product System: How you create complementary products and services

Product System innovations are rooted in how individual products and services connect or bundle together to create a robust and scalable system. This is fostered through interoperability, modularity, integration, and other ways of creating valuable connections between otherwise distinct and disparate offerings. Product System innovations help you build ecosystems that captivate and delight customers and defend against competitors.

• Ryobi – One battery to rule them all: While handheld tools have had rechargeable batteries for decades now, Ryobi’s innovation was designing the modular One+ battery which could be used with over 80 different tools. Not only was this convenient for customers who needed fewer batteries overall for multiple uses, it also encouraged someone to buy into the Ryobi tool ecosystem once they had previously purchased one tool and battery set.
• Zapier – making APIs easy: Many web-based applications nowadays have an Application Programming Interface (API) which allows them to share data with other services. However, this often requires complex coding from the developers, and repeated effort to integrate with multiple different APIs. Zapier acts as a middleman for data, providing ready-made actions and API integrations between popular web services, allowing customers to automate certain activities every time a specific event happens.
• Airbnb – Expanding into experiences: Airbnb built their business on allowing everyday people to sell accommodation in their homes to strangers. Now the company has begun offering complementary services to people visiting new places through Experiences . These experiences are also sold by local guides, and allow guests to try things they would otherwise not have known about in addition to staying somewhere new.

Ryobi One+ battery powers multiple different tools

7) Service: How you support and amplify the value of your offerings

Service innovations ensure and enhance the utility, performance, and apparent value of an offering. They make a product easier to try, use, and enjoy; they reveal features and functionality customers might otherwise overlook, and they fix problems and smooth rough patches in the customer journey. Done well, they elevate even bland and average products into compelling experiences that customers come back for again and again.

• Kroger – Smartphone grocery scanning: US retail giant Kroger has been trialing a new smartphone app which allows shoppers to scan items as they shop, and then skip checking out altogether. Using the Scan, Bag, Go app, a customer will scan each item as they pick them up and place them into whatever bag they want, and once they are done, they can simply pay using the app and leave. This prevents shoppers having to wait in checkout lines and gives them an overview of their running total as they go, and also allows the supermarket to entice shoppers by sending coupons and offers directly to them.
• PurpleBricks – bringing real estate online: Estate Agents have a poor reputation for treating both sellers and buyers, especially for the amount they charge relative to the service they provide. PurpleBricks was one of the first online-only estate agents , where they could charge a significantly lower fee if the seller chose to complete some of the service processes themselves, such as showing the home to potential buyers. The firm can provide additional services for additional charges.
• Meituan Dianping – providing one app for all the services you want: As Fast Company’s 2019 Most Innovative company , Meituan Dianping provides a platform for Chinese consumers to purchase a variety of services. Known as a transactional super-app, you can use the app to book and pay for food delivery, travel, movie tickets and more from over 5 million Chinese small and large merchants.

Scan your own groceries with the Scan-Bag-Go app

8) Channel: How you deliver your offerings to customers and users

Channel innovations encompass all the ways that you connect your company’s offerings with your customers and users. While e-commerce has emerged as a dominant force in recent years, traditional channels such as physical stores are still important — particularly when it comes to creating immersive experiences.

Skilled innovators in this type often find multiple but complementary ways to bring their products and services to customers. Their goal is to ensure that users can buy what they want, when and how they want it, with minimal friction and cost and maximum delight.

• Dollar Shave Club – Direct to your door: Razor Blades have always been high-margin products, and Gillette was one of the original innovators by giving away the razor handle to make money on the subsequent razor blade sales. Dollar Shave Club has taken a different approach, by reducing the cost of each set of blades, but having people join a subscription service where blades are delivered to them automatically. While the margin on each set of blades is lower than retail, the subscription model has provided steady, predictable revenue for the company, to the extend that subscription boxes can now be found for almost any consumable product.
• Zipline – Blood Delivery for remote areas: In hospital settings, getting fresh blood can a matter of life and death. Unfortunately, many Sub-Sharan African countries don’t have road infrastructure suitable for quickly delivering blood between hospitals or storage locations. This is why Zipline has developed a simple, reliable drone network where hospitals in Rwanda and Ghana can order fresh blood from a central processing area and receive it within an average of 15 minutes, rather than the hours or days it would take using conventional transportation.
• 3D Printers – produce whatever you need at home: Instead of a single company, the industry of 3D printers is slowly beginning to change the way in which consumers get simple tools and parts. By downloading schematics from the internet (or designing their own), people owning a 3D printer now no longer to go to a retail location or order the parts they need. In commercial settings, this is also speeding up how quickly companies are able to prototype new ideas and designs, waiting hours rather than days or weeks.

zipline blood drone innovation

9) Brand: How you represent your offerings and business

Brand innovations help to ensure that customers and users recognize, remember, and prefer your offerings to those of competitors or substitutes. Great ones distill a “promise” that attracts buyers and conveys a distinct identity.

They are typically the result of carefully crafted strategies that are implemented across many touchpoints between your company and your customers, including communications, advertising, service interactions, channel environments, and employee and business partner conduct. Brand innovations can transform commodities into prized products, and confer meaning, intent, and value to your offerings and your enterprise.

• Gillette / Nike – being willing to lose customers who don’t align with purpose: I have combined both Gillette and Nike into this example of brand innovation since they have both recently aligned their brands to a purpose (social and political), which has been positively welcomed by some people but has resulted in hatred from other groups. Nike began by making former NFL Quarterback Colin Kaepernick the face and voice of one of their advertising campaigns. Kaepernick rose in prominence when he refused to stand during the national anthem before his games, his way of protesting the police brutality and inequality towards his African American community. This led to some people claiming he was disrespecting the American Flag, and therefore what the flag stands for. When his advert launched, a vocal minority took to social media to upload videos of themselves saying that Nike no longer aligned with their values, and they burned their shoes, vowing to never buy Nike again. Similarily, Gillette came out with a commercial urging all men to be “The best a man can be”, by pushing aside previously ‘masculine’ traits like bullying, chauvinism or fighting, and showing children how a modern man should behave. As soon as the ad was released online, many media outlets praised its message, but it brought the wrath of angry men who claimed that the razor manufacturer shouldn’t tell them what to think or how to behave, how they would never buy the products again, and how the world was becoming too politically correct, with women and minorities getting preferential treatment over white men. The advert quickly became one of the most disliked videos on Youtube, and even my commentary about the innovative message (seen in the video below) had the comments section covered by hate-filled messages. What both Nike and Gillette realised was that if they wanted to align with positive, progressive messages and values (which align with their target demographic of the future), then they would risk upsetting and alienating the proportion of their current customer base who didn’t share those views. In both cases, these were decisions that would have been signed off by all levels in the company, through marketing, sales, legal and the board, and the brands will be stronger in the future because of it.
• Burberry – modernising a classic brand: Burberry had built its luxury fashion reputation by aligning itself with the British Aristocracy, and its famous chequer patterned fabric was iconic. However, when trying to modernise and make the brand “sexy” in the early 2000s, a misstep happened when the luxury house began to license the chequered fabric, resulting in it becoming a status symbol and desired motif for a different social group: the British “Chavs” (rough, lower class and sometimes aggressive). This poisoned the once iconic brand in the eyes of their intended luxury clientele. In order to survive, the company and brand embraced innovation , by becoming one of the first fashion houses to redesign their website to be mobile-optimised, aligning their store layout to mirror the website, highlighting young British talent and livestreaming content and fashion shows. Most importantly, they moved away from the iconic chequer pattern in their fashion designs, where it is now limited to less than 10% of products.

10) Customer Engagement: How you foster compelling interactions

Customer Engagement innovations are all about understanding the deep-seated aspirations of customers and users, and using those insights to develop meaningful connections between them and your company.

Great Customer Engagement innovations provide broad avenues for exploration and help people find ways to make parts of their lives more memorable, fulfilling, delightful — even magical.

• REI – closing their stores on the busiest shopping day: Outdoor equipment retailer REI had begun closing its doors on Black Friday , traditionally one of the busiest shopping days of the year. They claim they are doing this to Eddie their customers to actually get outdoors and use their equipment, rather than queuing for discounted material goods.
• Peloton – bringing the gym into the home: Many people benefit from going to joint gym classes because the sense of a group working toward is goals together with a coach is more powerful than trying to exercise by yourself. Peloton makes exercise equipment with built-in screens, powered by a subscription to live and on-demand classes. It’s like being part of a workout group with the benefits of being at home.
• NBA – bringing the fans into the action: The NBA had invested heavily in innovation to make their sport more immersive. From live analytics and player statistics, new ways to watch like VR video, and official video game players for each team, they are finding new ways to bring basketball to the next generation, while making it even more exciting for existing fans.

Peloton brings exercise classes into the home

There we go, a new set of 30 examples of the Ten Types of Innovation.

If you found some of these examples interesting, please share the article.

Can you think of any more good examples? Let me know in the comments below.

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great examples! I now feel inspired to innovate in my entrepreneurial project. Thank you ?

Greetings from Mexico

Excellent work!

They’s very interesting. Do you have the solutions of some of recent examples?

My university has taken pretty much everything from here, poorly rephrased a few things and have delivered it to us, the student, as an entire weeks worth of content. Maybe i should be paying my fees here…

Bachelor of business student Australia

Very interesting. Which course was it being used for?

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15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

• A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
• Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
• Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
• Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

• Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
• Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
• Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
• Solution: Explain how your product or service specifically addressed your customer's challenges.
• Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
• Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
• Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
• Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

• Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
• Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
• Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
• Craft a compelling headline: Include figures or percentages that draw attention to your case study.
• Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
• Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
• Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

• Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
• Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
• Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
• Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
• Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

• Case studies showcase a specific solution and outcome for specific customer challenges.
• It attracts potential customers with similar challenges.
• It builds trust and credibility with potential customers.
• It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

• Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
• It relies heavily on customer cooperation and willingness to share information.
• It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

• Illustrative case study.
• Instrumental case study.
• Intrinsic case study.
• Descriptive case study.
• Explanatory case study.
• Exploratory case study.
• Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.

Get More Out Of Your Case Studies With Visme

Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.

Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.

There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.

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Case studies: How brands are innovating on YouTube

See how brands are innovating—and driving impact—with their video marketing strategies on YouTube. From targeting techniques, to contextual creative, to six-second video ads, learn how brands are building campaigns that deliver results with these case studies and interviews.

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How to build a full-funnel influencer marketing campaign, keeping it real: how brands are tapping into the cultural zeitgeist, how one brand tackled an enduring marketing challenge: measuring a campaign’s bottom-line impact, why data-inspired creativity is the future of effective marketing, digitally native brands are disrupting video advertising. here are 3 things they’re not afraid to do, stop guessing and start testing: 3 marketing experiments you can apply to your next campaign, organic reach is elusive. it doesn’t have to be, 4 ways brands are following viewers’ passions — and getting results, how one brand ‘sold out’ of a new product by buying into the power of influencers, how one brand literally turned data into dollars, how video helped one travel marketer convert undecided customers, how to personalize your creative at scale, 4 ways to get mid-funnel impact out of your brand campaign, how to create a product story that unfolds over time — and drives results, looking to shift brand perception take a personalized approach with 3 simple steps, if you’re running a video brand campaign, why not gather leads too, your true audience may be bigger than you realize — and video could help you find out, 3 lessons from the u.s. navy’s first made-for-digital video recruitment campaign, how the cdc built an awareness campaign that spurred action, how overstock.com created a multipurpose video campaign, how one travel marketer turned the typical use cases for video and search upside down, inside google marketing: how pixel tested a full-funnel youtube campaign, 4 principles for creating video ads that drive conversions, why your online video strategy should be more than uploading your tv spot, how an insight from search data sparked a beauty brand’s multicultural video campaign, how turner sports brought the world’s largest live pregame show to millions of fans on youtube.

Disruptive Innovation: A Case Study on How Netflix is Transforming the Living Room

Student thesis : Master thesis

Innovation has always been a crucial factor in business strategy across various market segments. In light of the digitalization revolution, the entertainment industry has been affected greatly, both in positive and negative ways. Long standing market incumbents such as Blockbuster have felt the disruptive shift of a new market player, Netflix. Its disruptively innovative strategy was simple enough to cater to small consumer segments, while rapidly gaining market traction. Eventually Netflix disrupted not only the market giant Blockbuster, but also consumers’ living rooms. Clayton M. Christiansen’s theory on disruptive innovation provides context and guidelines in better understanding the differences between sustaining innovation and disruptive innovation. Furthermore, it reflects over “The Innovators Dilemma” where, innovators must decide how to best invest their resources so as not to loose market share. This Thesis aims to better understand the effects of disruptive innovation within the entertainment content industry. The research utilizes a case study approach, using Netflix as the case company. Due to technological advancements the TV and entertainment content industry has drastically changed with new methods of consuming content, and new business models to disrupt the market. Having disrupted the market, Netflix remains a leading force among consumers. Moreover, in recent years, the competition within the market has radically increased. The project goes on to explore Netflix’s possible outcomes for future markets.

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Berkeley Haas Case Series

The Berkeley Haas Case Series is a collection of business case studies created by UC Berkeley faculty

Entrepreneurship

Connect-in-Place: Startup Disrupts Socializing and Learning During COVID-19

Two UC Berkeley students forced into online classes during COVID-19 realized - due to their volunteer experiences championing educational equality - that younger students (K-12) could suffer social isolation and reduced learning opportunities. So, the undergrads brainstormed how to tackle new educational and emotional challenges pre-college students faced due to pandemic restrictions.

Medinas Health: Building a Medical Equipment Marketplace

This case centers on the startup Medinas Health, a technology company based in Berkeley, California that aimed to increase the efficiency of the medical equipment market in the U.S. Chloe Alpert, Medinas Health’s CEO, envisioned a more sustainable healthcare industry and aimed to reduce waste and improve the financial bottom-line of hospitals.

Niantic Labs and the Professional Entrepreneur in the Silicon Valley: Google, Pokémon Go, and Beyond

This case series focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur.

International Data Spaces: A Collaborative Organizational Moonshot

Led by ThyssenKrupp CTO Reinhold Achatz, IDSA is an organization that seeks to set, diffuse, and implement a dominant global B2B data standard.

Maire Tecnimont: The Creation of NextChem

Maire Tecnimont is an international leader in the engineering and construction of industrial plants.

Goodbaby: How a Chinese Underdog Became a World Leader Through Open Innovation

Goodbaby is an industry-leading manufacturer of juvenile products. Under a variety of brand names, nearly a third of the strollers in the world are designed and manufactured by Goodbaby.

Barça Innovation Hub: Getting the Ball Rolling on Innovation

This case study follows the Spanish football club, FC Barcelona, as it starts to innovate and create an organizational structure for open innovation.

Enel X: Driving Digital Transformation in the Energy Sector

Enel is one of the world’s largest electric utilities, based in Italy but operating in dozens of countries around the world. This case discusses the process of establishing a new subsidiary company inside Enel to lead the company towards digital transformation in eMobility.

Bosch: Scaling Large Company Innovation for Strategic Advantage

This case focuses on the Innovation Performance Management (IPM) methodology as a new approach whereby established and global companies, like Bosch, can use innovation to support strategic goals.

Amyris, Inc: Make good. No compromise.

Amyris has grown from a Silicon Valley startup to a global publicly-traded company who genetically programs yeast into chemicals used by more than 250 million consumers in over 2,000 brands. The company's path has included entering markets with new production solutions, learning how to lower risk through business partnerships, and expanding from B2B to B2C.

Innovation, Co-Creation, and Design Thinking: How Salesforce's Ignite Team Accelerates Enterprise Digital Transformation

From its inception, Salesforce, the cloud computing Customer Relationship Management (CRM) company, took a radically different approach to selling enterprise software than competitors such as Oracle and SAP.

Sproutel: How Design Roadmapping Helped Improve Children's Health & Guide a Growing Company

This case aims to introduce students to the 'design roadmapping' process that connects customer and user experience design with product and technology roadmapping to create an integrated plan for future growth and development.

Innovating Innovation @tk

This case shows how ThyssenKrupp (tk) has altered its innovation process in recent years. CEO Heinrich Hiesinger has brought in a former colleague from Siemens, Reinhold Achatz, to lead a transformation of the R&D function at the company.

Disruption in Detroit: Ford, Silicon Valley, and Beyond

This case focuses on the Ford Motor Company in Spring 2016 and how its then-CEO, Mark Fields, and his senior management team should best respond to several emerging disruptive technologies that will ultimately force the automaker to modify its current business model.

The Berkeley-Haas Case Series is a collection of business case studies written by Haas faculty. Our culture and vision at the Haas School of Business naturally offer distinctive qualities to the Series, filling a gap in existing case offerings by drawing upon lessons from UC Berkeley's rich history and prime location in the San Francisco Bay Area. We seek to publish cases that challenge conventional assumptions about business, science, culture, and politics.

Siemens Healthineers: A Digital Journey

Maersk: Driving Culture Change at a Century-Old Company to Achieve Measurable Results

Flourish Fi: Empowering Positive Money Habits

Just Climate: A New Investment Model?

Roche Pakistan

A new collection of business case studies from Berkeley Haas

The aim of the Berkeley Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo.

Inside Netflix: Innovation, Originals, and Cultural Phenomena

Netflix's journey from a DVD-by-mail service to becoming one of the planet's most recognized companies is an exemplary case study in business model transformations. Its 2007 pivot to streaming, followed by a successful foray into original content in 2013, has reshaped the entire entertainment industry and profoundly influenced global pop culture. In this exploration, we'll delve into Netflix's pivotal business decisions, examine its competition – primarily with Max, Disney+, and Amazon Prime Video – assess its pricing power, and uncover why Netflix continues to reign as the king of content.

Key Insights

Transformation and innovation: The company's shift to a subscription-based model and early adoption of streaming technology in 2007 were both pivotal moves that redefined media consumption globally.

Original content: Netflix's strategic pivot to producing original content in 2013, starting with "House of Cards," marked a significant shift from content distributor to content creator.

Cultural impact: The "Netflix Effect" demonstrates the platform's profound influence on global pop culture, from reviving interest in 1980s culture through "Stranger Things" to sparking a chess boom with "The Queen's Gambit."

Future challenges and resilience: Despite facing stiff competition from other streaming services such as Max, Disney+, and Amazon Prime Video, Netflix has maintained a leading position in the streaming industry.

Founded by Reed Hastings and Marc Randolph

Founded by Reed Hastings and Marc Randolph on August 29, 1997, in California, Netflix is undoubtedly one of the best case studies of impressive business model transformations, evolving from a DVD-by-mail service to one of the largest and most well-known companies worldwide in less than two decades.

Randolph, with a background in marketing, and Hastings, a software engineer, were inspired by the potential of the internet to revolutionize traditional business models. Hastings had just months before co-founding Netflix sold his first company, Pure Atria, and was immediately eager to start a new venture. The idea for Netflix reportedly appeared from Hastings' frustration with a hefty late fee for a rented movie, which highlighted the limitations and customer pain points of the existing rental system.

The company's name itself, a blend of "net" from the internet and "flix," a shorthand for flicks, signified its future direction. They envisioned a service where customers could rent DVDs online and have them delivered by mail, bypassing the need for physical stores and late fees. This model was leveraging the growing accessibility of the internet and the U.S. Postal Service's reliable delivery system to offer a new level of convenience to customers. Netflix's initial business model revolved around a pay-per-rental service, but it soon pivoted to a subscription-based model, allowing customers unlimited rentals for a flat monthly fee, a groundbreaking concept at the time.

Fast-forward to arguably the most crucial pivot in the history of Netflix: the transition from DVD rentals to video streaming. In 2007, Netflix introduced its streaming service and thereby became one of the early adopters in this space. Netflix's investment in personalized recommendation algorithms set it apart from competitors from the start, creating a unique value proposition by helping users find content they love, thereby increasing user engagement and satisfaction.

Despite its early success in streaming, roughly one-third of Netflix's revenue was still generated by its legacy DVD-by-mail business in 2012. On September 29, 2023, Netflix announced the dispatch of its last iconic red envelope, officially closing down the DVD rental service. Today, Netflix is synonymous with streaming, boasting over 260 million paying subscribers worldwide. The company's streaming sales grew to $33.6 billion in FY 2023, having grown its revenue at 23% CAGR over the last decade.

Netflix's Revenue Growth Since 2012

Provider Goes Producer: Netflix's Pivot to Original Content

Beside the obvious crucial move into streaming in 2007, another game-changer came in 2013 when Netflix launched its first original series, "House of Cards." This bold move was not just an expansion of its library but a complete redefinition of its business model and brand identity. By producing its own content, Netflix aimed to reduce its reliance on licensing agreements, which were becoming increasingly costly and complex. Main reasons for the pivot:

Control over content: Producing original content gave Netflix control over its library, ensuring a steady stream of exclusive offerings to attract and retain subscribers.

Global reach: Original productions allowed Netflix to tailor content for different regions and languages, fostering a more global audience and scaling internationally.

Branding: By producing its own content, Netflix not only began winning awards and elevating its brand status but also became a top choice for well-known movie directors and actors to collaborate with, further adding brand equity.

Industry disruption: This shift challenged traditional media production and distribution models, positioning Netflix as a competitive force against Hollywood studios and television networks.

The success of Netflix's original content is evident in its popularity among viewers and critical acclaim. Series like "Stranger Things," "The Crown," "Squid Game," and "Narcos" among others have garnered massive global audiences and significant industry awards.

Despite its successes, Netflix faces challenges in its pivot to original content. The increasing competition from other streaming services, such as Amazon Prime Video, Disney+, and Max, has intensified the battle for viewer attention and top-tier content. This competition has put Netflix in a position where deploying large sums of capital seems inevitable, making it challenging to achieve high cash flow margins over time.

The Streaming Wars with Disney

As of the second quarter of 2022, Disney had officially overtaken Netflix in total paying subscribers, marking a significant milestone given Netflix's long-standing dominance in the video streaming sector. However, Netflix has since reclaimed its leading position. Below, we present a visualization of the ongoing streaming war:

Further reading: Disney's Most Notable Acquisitions Since Inception

It is important to note that Disney counts its subscribers per SVOD solution, meaning someone subscribing to the entire Disney package could be counted three times in the total, since Disney offers Disney+, Hulu, and ESPN+. Consequently, one could argue that Disney's total number of subscribers is artificially inflated. Of course, the value of each subscriber can also vary due to pricing differences. In this regard, Netflix charges the most within its peer group and has also demonstrated strong pricing power over time:

The Streaming Wars for Profitability

The chart below is interesting for several reasons. First, it illustrates the questionable impact of Disney+'s aggressive marketing and low pricing strategy during its initial years following its 2019 launch. There's a clear threat to Disney+'s profitability, especially with customers becoming accustomed to lower prices. As of early 2024, Netflix's subscription fee stands at $14.99 per month, while Disney+ offers its service at $7.99 per month. Similarly, Amazon Prime Video charges $7.99 per month as a standalone service, though most of its viewership comes from subscribers bundled with the broader Amazon Prime package.

Number of Quality TV Shows by Streaming Provider

Besides Netflix's premium pricing, these statistics from Statista further ad color to why Netflix is a market leader within video streaming. This chart illustrates the number of TV shows available on each major video streaming platform in the U.S. as of January 2024, ranked by IMDb quality rating:imag

The Netflix Effect

Netflix has not only transformed how we consume entertainment but has also profoundly influenced popular culture, fashion, tourism, and even hobby trends. This phenomenon, often dubbed "The Netflix Effect," exemplifies the platform's power to elevate niche interests into global trends. A typical example of this is the surge in chess's popularity following the release of "The Queen's Gambit."

When "The Queen's Gambit" premiered in 2020, it didn't just capture audiences with its riveting storytelling and stellar performances; it sparked a worldwide chess frenzy. The series, which follows the journey of a young chess prodigy, Beth Harmon, played a pivotal role in bringing the ancient game back into the limelight.

Following the show's release, online chess platforms like Chess.com witnessed a dramatic increase in users. Retailers reported a significant uptick in chess set sales, and Google searches for chess-related terms hit record highs. This resurgence wasn't limited to virtual spaces; chess clubs and tournaments also saw boosted interest, indicating a tangible impact on offline chess engagement.

Netflix's impact extends far beyond "The Queen's Gambit." Here are a few other examples where the streaming service has significantly influenced various aspects of culture:

Stranger Things and the 80s revival "Stranger Things" didn't just become a cultural phenomenon for its intriguing plot and endearing characters; it also reignited a passion for 1980s culture. From fashion choices, like the resurgence of retro styles and music, to a renewed interest in Dungeons & Dragons, the series brought the 80s back into contemporary relevance.

Money Heist and the Dali mask The Spanish series "Money Heist" (La Casa de Papel) had a global impact on pop culture, most notably through the iconic Salvador Dali mask and red jumpsuit worn by the characters. These symbols have been adopted in protests worldwide, showing how a television show's imagery can transcend its original context and gain a new meaning in the real world.

Narcos and the Increased Interest in Colombian History "Narcos," a series about the history of drug cartels in Colombia, significantly boosted interest in the country's history and issues surrounding drug trafficking. While the show faced criticism for its portrayal of Colombia, there's no denying it brought international attention to the nation's past and present challenges.

Fun fact: Bezos tried to acquire Netflix

Jeff Bezos expressed interest in acquiring Netflix just months after its launch. He invited Netflix's co-founders, Marc Randolph and Reed Hastings, to Amazon's headquarters to discuss a potential buyout. At the meeting, Bezos proposed purchasing Netflix for a sum between $14 and $16 million.

Randolph and Hastings, who admired Amazon and the booming e-commerce market, saw parallels between their aspirations to become digital category market leaders. This shared vision typically forms a solid foundation for mutual respect. However, after considering the offer, the Netflix co-founders decided against selling to Amazon. They however viewed Bezos's interest as an endorsement of Netflix's potential and believed that their business could achieve greater success independently. Interestingly, this encounter and the subsequent decision to reject Bezos's offer might have been the inspirational spark leading them to pivot their business model toward a subscription-based service, which would eventually revolutionize entertainment consumption.

Netflix's evolution from a modest DVD-by-mail rental service to a global leader in video streaming is a testament to its continuous innovative capabilities. The company's foray into original content production has not only redefined its business model but also set new standards in the entertainment industry, with other giants such as Disney and Amazon following Netflix with similar initiatives. With a commitment to creating diverse and high-quality content, Netflix has captivated audiences worldwide, maintaining its stronghold in the streaming wars despite formidable competition.

As the landscape of digital media continues to evolve, Netflix's ability to anticipate and respond to changing consumer preferences and technological advancements will be crucial to its sustained success. While challenges such as rising competition and the costs of content production loom large, Netflix's track record of resilience and creativity bodes well for its future. By continuing to push the boundaries of storytelling and innovation, Netflix is poised to remain at the forefront of the global entertainment industry, shaping the way stories are told and experienced in the digital age.

Why are finance professionals around the world choosing Quartr Pro ?

With a broad global customer base spanning from equity analysts, portfolio managers, to IR departments, the reasons naturally vary, but here are four that we often hear:

Eliminate hours of searching for specific data points buried deep inside company material.

Everything you need for qualitative public market research in one single platform.

Understand the qualitative aspects of entire industries or specific companies.

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For over 40 years, IDEO has partnered with organizations to design human solutions that people love.

Better Tools for Dementia Care and Diagnosis

Defining Mindsets to Seed New Breakthroughs

Co-Designing Soluna, California’s Youth Behavioral Health App

Together Senior Health helps people take charge of their brain health.

A clarified culture helps the biotech company navigate the future.

Kooth works to transform how young people enrich their mental health.

Reinventing Cervical Cancer Screenings

Teal Health creates a device for patients to safely collect their own samples at home.

Building Momentum for a Mission-Driven Brand

Cities United rebrands to amplify its mission to end gun violence.

Helping Workers and Employers Invest in a Critical Resource—Sleep

Somni creates a personalized support system for third shift workers.

Reinforcing the Mission of a Purpose-Led Organization

Eat Real is increasing school kids’ access to the food they need to thrive.

From New Venture to Population-Level Impact

An IDEO project grows into a healthcare provider fighting chronic disease.

An In-Store Experience for the Digital Era

Sephora reinvents the in-store experience for digital-first shoppers.

Teaching Robots to Dance Like Ballerinas

Moooi creates an exhibit for the largest furniture fair in the world.

Climate Resilience Needs an Innovation Boost

Supporting innovators finding new ways to empower frontline communities.

Building an Accelerator for Climate Leaders

The Earthshot Prize supports entrepreneurs scaling planet-saving ideas.

When Supply Meets Demand

H&M Group Design Studio cuts excess inventory while boosting sales.

Helping Students Navigate Campus Life at NYU

How an organizational culture change is adding clarity for students.

Shifting Brand Power to the People

Athleta turns to a diverse council of women to improve community.

Building a Platform to Help SMBs Go Net Zero

Sage creates new tools to help small businesses be more sustainable.

Changing the Conversation on Menopause

How QVC is reframing midlife as a time for women to thrive.

Equitable Health Services for England's Youth

Transforming digital services to support kids' mental health.

Reinventing Supersonic Flight With Boom

Ultrafast air travel is coming back, with an all-new passenger experience.

Consumer Electronics Gets a Climate Update

How Consumer Electronics Get Climate Positive.

Making Mental Health a Family Matter

Raising awareness and creating resources to enable parents to help their kids.

Realizing a Waste Free Future Together

A coalition of retail leaders join forces to address single-use plastic bag waste.

Taking on the Future of Mobility

Ford builds new design capabilities, as well as the electric F-150.

Find Your Company's Hidden Innovators

How to accelerate innovation and improve job experience and retention.

Helping Employers Discover Their Hire Power

Breaking down barriers between employers and the talent they're missing.

Planetary Protection at a Human Scale

A conservation leader rewrites the role humans play in the climate narrative.

A Voting Experience Accessible to Everyone

How one team cleared 868 design constraints in the name of democracy.

Creating a City of Lifelong Learning

The people of South Bend Design an education platform for themselves.

An Improved Food Bank Experience

Emphasizing dignity, access, and respect during the Covid crisis.

Building a Business to Build a Middle Class

One organization transforms health care, education, finance, retail, and itself.

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• Entrepreneurship
• Idea Generation
• Product Development
• Product Innovation
• Design Thinking
• Strategic Thinking
• Culture of Innovation

Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

JANUARY 12, 2022

Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms. To learn more about Xaxis, read our company case study . The Challenge.

Culture of Innovation Video and Case Study: Cambia Health Solutions Transforms the Health Care Landscape Through Innovation

MARCH 29, 2019

This blog features a new video of how Cambia drives employee engagement through its Pitchwell program and features their case study centered around their “app-a-thon challenge,” focusing on “the big problems in healthcare”. Pitchwell Video . The Cambia Health Solutions Case Study : Creating a Culture of Innovation.

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Should you Choose Tech Scouting or Crowdsourcing for your Open Innovation Project?

FEBRUARY 4, 2021

Watch the video and you’ll hear Tim and Christian explain how NASA’s Technology Readiness Levels can be a good tool to use to determine if your open innovation project should use tech scouting or crowdsourcing. Case studies of both tech scouting and crowdsourcing.

With Uncertainty all Around, Hard Trends Lead to Certainty for Businesses Large and Small

Daniel Burrus

MARCH 22, 2023

Three Principles of Hard Trends A mastery of my Hard Trend Methodology revolves around diagnosing the three key principles that are common Hard Trend indicators — Technology , Demographics, and Regulation. Where are you certain technology is headed? What technology will undoubtedly continue to increase in popularity?

Jobs to be Done Framework Training

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JUNE 10, 2021

In this blog post, we’ll share helpful resources for Jobs to Be Done framework training, including expert articles, videos , and books to check out. Clayton Christensen Milkshake Video explaining JTBD. Give the video a watch to hear this powerful story explaining the “hiring for a job” concept. Case Studies .

Staying Relevant in the Streaming Wars

AUGUST 12, 2021

Technology and trends tend to move and change at alarming rates. A strong indicator of how technology and trends are changing in real-time is to pay attention to how you currently consume television and video content at home. For those who need immediate solutions, technology scouting will identify near-term opportunities.

Unleash Your Teams Potential: Leading Team-Building Experts for Corporate Events

Leapfrogging

MAY 2, 2024

Team-building experts often employ a range of approaches, from adventure-based activities that push teams out of their comfort zones to technology -driven simulations that mirror workplace scenarios. These activities should not only be enjoyable but also strategically designed to address specific team dynamics and challenges.

“Embrace Open Innovation or be Destroyed by it…” – A Case Study on Lego & Bagels

JULY 8, 2017

In the time that has passed since then, this concept has become infinitely easier to implement thanks to the development of Innovation Management technology , however some companies are yet to wake up to its potential. . A History of Open Innovation. Data such as this can prove to be invaluable in competitive vertical markets.

APRIL 24, 2017

Testing New Business Ideas: Learnings from OWLET [Part 1]

Strategyzer Innovation

MAY 28, 2019

We often use the OWLET team video from the International Business Model Competition in 2013 to illustrate how to de-risk new ideas, cheaply and quickly. Of course, this is a set-up as there is so much to learn in this 10 minute video ! Colvin explaining why they tested market risk first before testing the technology risk.

Business Model Patterns: A Sneak Peek at the Invincible Company

SEPTEMBER 2, 2019

Improving a business model means much more than just finding a new product, new technology , a niche market segment or even a new price. We decided to update the 7 questions by studying how some companies disrupted entire industries with better business models, not just new products or technologies .

Revolutionizing Sales with Generative AI: Unleashing the Power of Sales Enablement

Tullio Siragusa

DECEMBER 5, 2022

This can be especially useful for creating marketing materials, such as video and social media content, that can be used to attract new clients. Marketing materials, such as brochures and case studies . However, it’s important to note that Generative AI is a tool, not a replacement for the human touch.

Qmarkets Named Idea Management Market Leader in Winter 2020 Customer Success Report

JANUARY 23, 2020

Offering a detailed analysis of innovation and idea management tool vendors, the report is intended to assist potential B2B buyers make informed purchasing decisions through validated customer success content – such as testimonials, success stories, case studies , and videos .

Using Lean Innovation to Transform the Way the City of Hayward Solves Problems

Moves the Needle

SEPTEMBER 21, 2018

Social Impact Case Study : City of Hayward Need to drive deeper impact at your nonprofit? Download this case study to show to your colleagues, board of directors, or boss. Download case Study Now. The test quickly uncovered GPS configuration issues that could disrupt driving directions for patrol car users.

Praktikum Marketing & Sales bei GLEAM

whataventure

SEPTEMBER 29, 2021

Website content ( Case Studies , Videos , Blog). Blog Startups Technology Top 3. Blog Startups Technology Top 3. Blog Startups Technology Top 3. Du möchtest gerne erste Erfahrung im Sales sammeln und hast keine Scheu davor mit unseren internationalen Kunden in Kontakt zu treten? Dann bewirb dich jetzt bei uns.

Ignite 2018: Registration for the Premier Conference for Innovation Leaders is Open

DECEMBER 19, 2017

XPRIZE is the leading expert in designing and implementing innovative models that utilize gamification, crowdsourcing, incentive competitions, and exponential technologies to solve the world’s grandest “unsolvable” social challenges – such as Adult literacy, Women’s safety, and Water abundance. The community.

Learning Experience Design (Top Questions and Answers about LXD)

DECEMBER 21, 2022

How can I use technology to enhance the learning experience? This might involve considering factors such as learning style, prior knowledge, and technology access. This might include lectures, readings, activities, assessments, videos , and more. How can I use technology to enhance the learning experience?

Swiping the Blank Slate: Accelerate Your Career Success by Jumpstarting Innovative Thinking

Innovation in Practice

JULY 23, 2018

Following the ever fast-paced landscape of technology and e-learning, SIT has now launched its very own Online Academy. And now it’s easier than ever to learn and train yourself!

A better way: combining Design Thinking and Business Intelligence

mjvinnovation

JANUARY 3, 2019

By doing this, you can generate insights for business, innovate upon better data interpretation, in-depth process coordination, policies, people and technologies to manage information assets and make more efficient decisions that deliver positive results for your business. Companies need to be aware of changes in consumer behavior.

A better way: combining Business Intelligence with Design Thinking

To See the Future, Think Both/And

NOVEMBER 21, 2018

Whenever a new game-changing technology is introduced, our instinct is to assume that the current technology we are using will quickly become obsolete and will vanish from our use. History has shown that the hottest new breakthrough technologies do not necessarily replace older ones. Either you use the old or the new.

IoT-based fleet and equipment management solution: The future of logistics and supply chain

JANUARY 13, 2023

IoT telematics solutions help gather, store, and assess vehicle and route status data from AI-based technologies and connected GPS tracking devices for on-time diagnostics. The recorded video data can be stored for future use in workflows like driver training. The challenge: Drivers were not meeting ETAs.

50 Research Methods for Innovation Infographic

Open Innovation EU

APRIL 19, 2017

Trend tracking: keeping track of macro-economical and ‘under the iceberg’- technological trends that could impact your business. Indirect observation: using videos (or other tools) to indirectly observe behaviour of potential customers. Scenarios: using scenario planning methods to forecast different scenario’s.

Content Strategy — in 3D!

Boxes and Arrows

MAY 29, 2012

Display, audio, and sensor technology is getting cheaper and more ubiquitous, and many businesses and institutions are investing in integrated media environments to communicate with audiences. Materials evaluation*: * At the same time, think about the space, technology opportunities, and other material constraints.

Having an argument with Artificial Intelligence

DECEMBER 6, 2022

As a result, Apple became one of the most valuable companies in the world, and is now known for its innovative products and technologies . However, the company continued to invest in innovation, developing new technologies and expanding its product offerings. Even if the answers are very standard and obvious examples of case studies .

The 21 Best Business Strategy Blogs

MARCH 6, 2023

MIT Sloan Management Review The leadership and management blog MIT Sloan Management Review (MIT SMR) offers leaders evidence-based strategies and guidance to help them evolve with technology and societal shifts. offers useful case studies to help inspire leaders to pivot their strategy in the right direction.

Is Myopia the Biggest Threat to Innovation?

JULY 27, 2017

Here are a few case studies and what organizations can learn from them. For decades, it was the technological leader in photography. Blockbuster’s control of the home video business was so complete. Blockbuster was vulnerable enough that when video streaming arrived, it couldn’t catch up. Blockbuster.

Top 10 must-read books on Innovation

hackerearth

SEPTEMBER 15, 2017

Obviously, the books is rife with exciting anecdotes and case studies . Here is a video that might interest you.) In this 1997 book, Christensen studies innovation patterns of big firms to explain why new technologies caused some firms to fail—why great companies seem to be doing everything right but still go wrong.

Acuvate’s 2022 Year In Review Bidding farewell to one of Acuvate’s best years yet

DECEMBER 31, 2022

We set out last January to build for some of the world’s most complex problems, using tech for good and helping SLG and enterprises prepare for a more sustainable future with the combined power of technology and empathy. And our most significant achievements in 2022 have been aligned with this goal. So, let’s get right into it.

The Value of Virtual Applications and Digital Equity

JUNE 2, 2022

is not “just a passing fad” or “some type of video game”; it has transitioned recently from a digital technological concept to a diverse and disruptive application implemented in so many different ways available to us. The Metaverse is made up of a multitude of technologies run by digital devices in which people interact.

The 22 Best Business Coaching Websites You Need to Check Out This Year

FEBRUARY 24, 2023

BetterUp BetterUp® leans on science and technology to identify a personalized coaching path for leaders and companies. Canfield’s site offers a wide variety of videos and training resources to empower individuals to be motivated and educated. EMyth EMyth is a business coaching site that helps leaders at $100K – $100M companies.

Innovation websites, profiles, & podcasts to follow in

Board of Innovation

JUNE 6, 2022

If you’re tired of the same old tone, sign up for Bizarro Devs Check it out Innovation Inbox: Fast Company’s Daily Newsletter Receive an email containing 5 new Fast Company stories about technology , design, and ethonomics every day. Check it out HBR Cold Case Why read a case study when you can listen to one instead?

3 Lessons Learned from Open Nation 2017

DECEMBER 5, 2017

They harnessed and adapted consumer grade technologies to aid their rescue efforts. If you watch only one video from Open Nation, watch this one ! Andy Howell who leads innovation for the Coast Guard told us the dramatic story of how the field level Coast Guardsmen responded to Hurricane Harvey with tremendous speed and agility.

Successful Innovators Apply Multiple Leadership Styles Simultaneously

Innovation 360 Group

MARCH 10, 2019

The classic example is Lucent Technologies and how managers went through a cauldron of internal critiques to find high growth projects after it separated from AT&T. To learn more about how these styles link to activities in different horizons, you can watch this short video , part of our 60 Innovation Management Course by Magnus Penker.

My New Project — Unpacking the Innovator’s Gift

JUNE 7, 2018

Some products are hard to frame in terms of problems e.g. desire-driven products like video games, fashion, or a movie. Sure, each switch is grounded in new technology (invention), but the reason we switched (innovation) starts with old problems that may have been okay for a while, until they’re not. See play-by-play case - studies .

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Case Studies

Restoring Elegance: Bellavita's Shopify 2.0 Transition

How we increased the User engagement and UX: Breathing ai

Case Study: Applying AI to Automate Quality Inspection in Manufacturing

Case Study of Analysis of Blood Reports by AI Text Extraction

Building A Multivendor Marketplace Application for On-demand Products

Developing a Refund System for a Popular Payment Service Provider

Improving User Flow and Bug Resolution for Good Earth

Securing Data Migration and Sharing Platform for BlockFenders

Teabox : How We Improved Product Presentation and Navigation

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How The Man Company Expanded Marketing Reach with New Features

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Disruption →

• 21 May 2024
• Cold Call Podcast

The Importance of Trust for Managing through a Crisis

In March 2020, Twiddy & Company, a family-owned vacation rental company known for hospitality rooted in personal interactions, needed to adjust to contactless, remote customer service. With the upcoming vacation season thrown into chaos, President Clark Twiddy had a responsibility to the company’s network of homeowners who rented their homes through the company, to guests who had booked vacations, and to employees who had been recruited by Twiddy’s reputation for treating staff well. Who, if anyone, could he afford to make whole and keep happy? Harvard Business School professor Sandra Sucher, author of the book The Power of Trust: How Companies Build It, Lose It, Regain It, discusses how Twiddy leaned into trust to weather the COVID-19 pandemic in her case, “Twiddy & Company: Trust in a Chaotic Environment.”

• 07 Feb 2022
• Research & Ideas

Digital Transformation: A New Roadmap for Success

Is your company reaping the rewards of digital transformation yet? Linda Hill and colleagues offer seven guiding principles for transformations at any stage—nascent, progressing, or stalled. Open for comment; 0 Comments.

• 31 Jan 2022

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

Digital transformation seems like a journey without end, but many companies are forging ahead. Linda Hill and colleagues reveal six qualities that set digitally mature organizations apart. Open for comment; 0 Comments.

• 04 May 2021

Best Buy: How Human Connection Saved a Failing Retailer

In The Heart of Business, former Best Buy CEO Hubert Joly shares how he revived the ailing electronics chain, offering a guide to leaders facing seemingly insurmountable challenges. Open for comment; 0 Comments.

• 21 Jan 2020

Lessons for Retailers from the Rebirth of Indie Bookstores

Independent bookstores are resurging. Their strategies offer lessons for many disrupted industries to compete against Amazon and other digital retailers, says Ryan Raffaelli. Open for comment; 0 Comments.

• 14 Aug 2019
• Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

Clayton M. Christensen's seminal book, The Innovator's Dilemma, helped ignite the idea of innovative disruption. His Harvard Business School colleagues have been adding to innovation research ever since. Open for comment; 0 Comments.

• 08 Jul 2019

Are Paywalls Saving Newspapers?

Newspapers with reputable brands and unique content are finding success behind paywalls. For most papers, however, the future is not so clear, says Doug J. Chung. Open for comment; 0 Comments.

• 18 Feb 2019

What’s Really Disrupting Business? It’s Not Technology

Technology doesn't drive disruption—customers do. In a new book, marketing professor Thales Teixeira argues that successful disruptors are faster to spot and serve emerging customer needs than larger competitors. Open for comment; 0 Comments.

• 07 Feb 2019

How Big Companies Can Outrun Disruption

Large companies can be easy targets for disruption, but Gary Pisano says there are steps that can keep them ahead of the innovation curve. Rule 1: Don't emulate startup cultures. Open for comment; 0 Comments.

• 20 Dec 2018

Using Fintech to Disrupt Eastern Bank from Within

When Eastern Bank decided to battle a threat from new competitors, it hired a fintech executive to set up Eastern Labs and start innovating. Karen Mills discusses her case study on what happened next. Open for comment; 0 Comments.

• 28 Nov 2018

On Target: Rethinking the Retail Website

Target is one big-brand retailer that seems to have survived and even thrived in the apocalyptic retail landscape. What's its secret? Srikant Datar discusses the company's relentless focus on online data. Open for comment; 0 Comments.

• 20 Apr 2018
• Working Paper Summaries

Executive Education in the Digital Vortex: The Disruption of the Supply Landscape

The competitive landscape of executive education is feeling a tectonic shift even as demand grows for managerial skills. This study maps and analyzes the major providers of executive education programs, including business schools, consultancies, and corporate universities, to better understand and explain the industry’s present and future dynamics.

• 20 Sep 2017

The Three Types of Leaders Who Create Radical Change

Every successful social movement requires three distinct leadership roles: the agitator, the innovator, and the orchestrator, according to institutional change expert Julie Battilana. Open for comment; 0 Comments.

• 02 Mar 2015

Retail Reaches a Tipping Point—Which Stores Will Survive?

Part 1: The new book Retail Revolution: Will Your Brick and Mortar Store Survive? argues that ecommerce is about to deal severe blows to many familiar store-based brands—even including Walmart. Here's how retailers can fight back, according to Rajiv Lal, José Alvarez, and Dan Greenberg. Open for comment; 0 Comments.

• 25 Jul 2011

How Disruptive Innovation is Remaking the University

In The Innovative University, authors Clayton M. Christensen and Henry J. Eyring take Christensen's theory of disruptive innovation to the field of higher education, where new online institutions and learning tools are challenging the future of traditional colleges and universities. Key concepts include: A disruptive innovation brings to market a product or service that isn't as good as the best traditional offerings, but is less expensive and easier to use. Online learning is a disruptive technology that is making colleges and universities reconsider their higher education models. Closed for comment; 0 Comments.

• 05 Apr 2010

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

Book publishing is changing before our very eyes, even if the industry itself is fighting the transition with every comma it can muster. Harvard Business School professor Peter Olson, former CEO of Random House, wonders if books themselves may be in jeopardy. Key concepts include: The traditional book publishing and distribution system is under pressure to change to digital e-books. Publishers should consider a strategy of cooperation rather than competition with online retailers. Adding video and other multimedia capabilities will make e-books more attractive in the textbook industry. The fundamental question to be asked in the Internet age is, how popular will books remain? Closed for comment; 0 Comments.

• 24 Apr 2009

Corporate Social Entrepreneurship

Accelerated organizational transformation faces a host of obstacles well-documented in the change management literature. Because corporate social entrepreneurship (CSE) expands the core purpose of corporations and their organizational values, it constitutes fundamental change that can be particularly threatening and resisted. Furthermore, it pushes the corporation's actions more broadly and deeply into the area of social value creation where the firm's experiences and skill sets are less developed. The disruptive social innovations intrinsic to the CSE approach amplify this zone of discomfort. Fortunately, the experiences of innovative companies such as Timberland and Starbucks show how these challenges may be overcome. Key concepts include: Values-based leadership, the synergistic generation of social and economic value, and strategic cross-sector alliances are key ingredients to achieving a sustainably successful business. For companies to move their corporate social responsibility (CSR) activities to the next level, they need to rethink their current approaches to CSR, tapping into the creativity of each individual. Like all entrepreneurship, CSE is about creating disruptive change in the pursuit of new opportunities. It combines the willingness and desire to create joint economic and social value with the entrepreneurial redesign, systems development, and action necessary to carry it out. Closed for comment; 0 Comments.

• 08 Apr 2009

Clayton Christensen on Disrupting Health Care

In The Innovator's Prescription, Clayton Christensen and his coauthors target disruptive innovations that will make health care both more affordable and more effective. From the HBS Alumni Bulletin. Closed for comment; 0 Comments.

• 04 Sep 2007

Jumpstarting Innovation: Using Disruption to Your Advantage

Fostering innovation in a mature company can often seem like a swim upstream—the needs of the existing business often overwhelm attempts to create something new. Harvard Business School professor Lynda M. Applegate shows how one of the forces that threatens established companies can also be a source of salvation: disruptive change. Plus: Innovation worksheets. Key concepts include: Jumpstarting innovation is a critical business imperative. Executives realize that radical change is needed but do not feel equipped to make such change. Disruptions in the business environment allow new entrants or forward-thinking established players to introduce innovations that transform the way companies do business and consumers behave. Disruptive changes that might serve as the source of innovation include technology shifts, new business models, industry dynamics, global opportunities, and regulatory changes. Closed for comment; 0 Comments.

• 15 Sep 2003

The Lessons of New-Market Disruption

Teradyne was successful. Hewlett-Packard was not. Professor Clark Gilbert writes about how two companies had such different results with disruptive innovation. Closed for comment; 0 Comments.

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NLIHC Releases Case Study on Just Cause Eviction Laws

NLIHC’s State and Local Innovation (SLI) project released on July 25 a new case study on just cause eviction laws . The publication highlights two successful efforts to pass just cause protections – one in Oregon and the other in Washington State. The case study is part of NLIHC’s State and Local Tenant Protection Series: A Primer on Renters’ Rights , a collection of resources aiming to shape the conversation about state and local tenant protections.

Read the Case Study

Just cause eviction laws, which define the permissible reasons for which a landlord can evict a tenant or refuse to renew a tenant’s lease, are intended to prevent arbitrary, retaliatory, and discriminatory evictions. In addition to defining the allowable grounds for eviction, just cause laws often include notice requirements to ensure that tenants have advanced warning of an impending eviction and enforcement mechanisms to ensure landlords and property managers comply with the law.

The new case study explores a multi-year campaign by Stable Homes for Oregon Families that culminated in passage of “S.B. 608” and an effort in Washington that resulted in passage of “H.B. 1236.” The publication gives an overview of the two pieces of legislation, details advocacy efforts by state-level organizations, and explains the impacts of the protections on the lowest-income and most marginalized households. Like other materials in the State and Local Tenant Protection Series , the new case study is meant to help state and local advocates identify successful tactics for advancing, enacting, and implementing just cause protections in their own jurisdictions, as well as to offer insights into the challenges that can occur during the advocacy and legislative processes.

NLIHC will publish three more case studies this year highlighting additional tenant protections that can work in tandem with just cause protections to ensure housing stability and prevent evictions. Explore NLIHC’s State and Local Tenant Protections database to learn about the more than 600 tenant protections that have been enacted in states and localities around the country.

Download the new case study here .

Find a list of existing state and local “just cause” laws here

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Tiq by Etiqa Insurance​

Tiq by Etiqa Insurance simplifies insurance for consumers with smart technologies, making it easy to purchase and fast to claim. Recognizing search as a pivotal touchpoint in the consumer’s decision-making process, the award-winning insurer aimed to leverage this touchpoint and strategically distinguish itself in the competitive insurance market.

The solution

Building on past success, Tiq by Etiqa renewed its partnership with Microsoft Advertising, InMobi, and ADA. Utilizing Microsoft Advertising’s advanced features, such as Performance Max, they optimized outreach, enhanced conversions, and minimized costs, while maintaining a high impression rate and highlighting the compelling offers from the insurer.

Microsoft Advertising is a reliable channel that has helped achieve our objective of increasing Travel Insurance sales with efficiency. The InMobi team helped us at every juncture with strong consumer insights and recommendations. We were able to reach and convert with cost efficiency.

— Eugene Goh Jin Kiat​, E-commerce Manager​, Etiqa

— Vishesh Pillai​​, Associate Director​, ADA Singapore

The results

Leveraging robust automation and analytics, Tiq by Etiqa boosted sales and lowered its Cost Per Acquisition (CPA) for travel insurance. The brand continues to run campaigns with Microsoft Advertising and InMobi for its other insurance products.

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What We Know About the Global Microsoft Outage

Airlines to banks to retailers were affected in many countries. Businesses are struggling to recover.

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By Eshe Nelson and Danielle Kaye

Eshe Nelson reported from London and Danielle Kaye from New York.

Across the world, critical businesses and services including airlines, hospitals, train networks and TV stations, were disrupted on Friday by a global tech outage affecting Microsoft users.

In many countries, flights were grounded, workers could not get access to their systems and, in some cases, customers could not make card payments in stores. While some of the problems were resolved within hours, many businesses, websites and airlines continued to struggle to recover.

What happened?

A series of outages rippled across the globe as information displays, login systems and broadcasting networks went dark.

The problem affecting the majority of services was caused by a flawed update by CrowdStrike , an American cybersecurity firm, whose systems are intended to protect users from hackers. Microsoft said on Friday that it was aware of an issue affecting machines running “CrowdStrike Falcon.”

But Microsoft had also said there was an earlier outage affecting U.S. users of Azure, its cloud service system. Some users may have been affected by both. Even as CrowdStrike sent out a fix, some systems were still affected by midday in the United States as businesses needed to make manual updates to their systems to resolve the issue.

George Kurtz, the president and chief executive of CrowdStrike, said on Friday morning that it could take some time for some systems to recover.

How a Software Update Crashed Computers Around the World

Here’s a visual explanation for how a faulty software update crippled machines.

How the airline cancellations rippled around the world (and across time zones)

Share of canceled flights at 25 airports on Friday

50% of flights

Ai r po r t

Bengalu r u K empeg o wda

Dhaka Shahjalal

Minneapolis-Saint P aul

Stuttga r t

Melbou r ne

Be r lin B r anden b urg

London City

Amsterdam Schiphol

Chicago O'Hare

Raleigh−Durham

B r adl e y

Cha r lotte

Reagan National

Philadelphia

1:20 a.m. ET

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