problem solving and creative thinking are two main forms of realistic thinking

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What Is Creative Problem-Solving & Why Is It Important?

• 01 Feb 2022

One of the biggest hindrances to innovation is complacency—it can be more comfortable to do what you know than venture into the unknown. Business leaders can overcome this barrier by mobilizing creative team members and providing space to innovate.

There are several tools you can use to encourage creativity in the workplace. Creative problem-solving is one of them, which facilitates the development of innovative solutions to difficult problems.

Here’s an overview of creative problem-solving and why it’s important in business.

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What Is Creative Problem-Solving?

Research is necessary when solving a problem. But there are situations where a problem’s specific cause is difficult to pinpoint. This can occur when there’s not enough time to narrow down the problem’s source or there are differing opinions about its root cause.

In such cases, you can use creative problem-solving , which allows you to explore potential solutions regardless of whether a problem has been defined.

Creative problem-solving is less structured than other innovation processes and encourages exploring open-ended solutions. It also focuses on developing new perspectives and fostering creativity in the workplace . Its benefits include:

• Finding creative solutions to complex problems : User research can insufficiently illustrate a situation’s complexity. While other innovation processes rely on this information, creative problem-solving can yield solutions without it.
• Adapting to change : Business is constantly changing, and business leaders need to adapt. Creative problem-solving helps overcome unforeseen challenges and find solutions to unconventional problems.
• Fueling innovation and growth : In addition to solutions, creative problem-solving can spark innovative ideas that drive company growth. These ideas can lead to new product lines, services, or a modified operations structure that improves efficiency.

Creative problem-solving is traditionally based on the following key principles :

1. Balance Divergent and Convergent Thinking

Creative problem-solving uses two primary tools to find solutions: divergence and convergence. Divergence generates ideas in response to a problem, while convergence narrows them down to a shortlist. It balances these two practices and turns ideas into concrete solutions.

2. Reframe Problems as Questions

By framing problems as questions, you shift from focusing on obstacles to solutions. This provides the freedom to brainstorm potential ideas.

3. Defer Judgment of Ideas

When brainstorming, it can be natural to reject or accept ideas right away. Yet, immediate judgments interfere with the idea generation process. Even ideas that seem implausible can turn into outstanding innovations upon further exploration and development.

4. Focus on "Yes, And" Instead of "No, But"

Using negative words like "no" discourages creative thinking. Instead, use positive language to build and maintain an environment that fosters the development of creative and innovative ideas.

Creative Problem-Solving and Design Thinking

Whereas creative problem-solving facilitates developing innovative ideas through a less structured workflow, design thinking takes a far more organized approach.

Design thinking is a human-centered, solutions-based process that fosters the ideation and development of solutions. In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase framework to explain design thinking.

The four stages are:

• Clarify: The clarification stage allows you to empathize with the user and identify problems. Observations and insights are informed by thorough research. Findings are then reframed as problem statements or questions.
• Ideate: Ideation is the process of coming up with innovative ideas. The divergence of ideas involved with creative problem-solving is a major focus.
• Develop: In the development stage, ideas evolve into experiments and tests. Ideas converge and are explored through prototyping and open critique.
• Implement: Implementation involves continuing to test and experiment to refine the solution and encourage its adoption.

Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.

Creative Problem-Solving Tools

While there are many useful tools in the creative problem-solving process, here are three you should know:

Creating a Problem Story

One way to innovate is by creating a story about a problem to understand how it affects users and what solutions best fit their needs. Here are the steps you need to take to use this tool properly.

1. Identify a UDP

Create a problem story to identify the undesired phenomena (UDP). For example, consider a company that produces printers that overheat. In this case, the UDP is "our printers overheat."

2. Move Forward in Time

To move forward in time, ask: “Why is this a problem?” For example, minor damage could be one result of the machines overheating. In more extreme cases, printers may catch fire. Don't be afraid to create multiple problem stories if you think of more than one UDP.

3. Move Backward in Time

To move backward in time, ask: “What caused this UDP?” If you can't identify the root problem, think about what typically causes the UDP to occur. For the overheating printers, overuse could be a cause.

Following the three-step framework above helps illustrate a clear problem story:

• The printer is overused.
• The printer overheats.
• The printer breaks down.

You can extend the problem story in either direction if you think of additional cause-and-effect relationships.

4. Break the Chains

By this point, you’ll have multiple UDP storylines. Take two that are similar and focus on breaking the chains connecting them. This can be accomplished through inversion or neutralization.

• Inversion: Inversion changes the relationship between two UDPs so the cause is the same but the effect is the opposite. For example, if the UDP is "the more X happens, the more likely Y is to happen," inversion changes the equation to "the more X happens, the less likely Y is to happen." Using the printer example, inversion would consider: "What if the more a printer is used, the less likely it’s going to overheat?" Innovation requires an open mind. Just because a solution initially seems unlikely doesn't mean it can't be pursued further or spark additional ideas.
• Neutralization: Neutralization completely eliminates the cause-and-effect relationship between X and Y. This changes the above equation to "the more or less X happens has no effect on Y." In the case of the printers, neutralization would rephrase the relationship to "the more or less a printer is used has no effect on whether it overheats."

Even if creating a problem story doesn't provide a solution, it can offer useful context to users’ problems and additional ideas to be explored. Given that divergence is one of the fundamental practices of creative problem-solving, it’s a good idea to incorporate it into each tool you use.

Brainstorming

Brainstorming is a tool that can be highly effective when guided by the iterative qualities of the design thinking process. It involves openly discussing and debating ideas and topics in a group setting. This facilitates idea generation and exploration as different team members consider the same concept from multiple perspectives.

Hosting brainstorming sessions can result in problems, such as groupthink or social loafing. To combat this, leverage a three-step brainstorming method involving divergence and convergence :

• Have each group member come up with as many ideas as possible and write them down to ensure the brainstorming session is productive.
• Continue the divergence of ideas by collectively sharing and exploring each idea as a group. The goal is to create a setting where new ideas are inspired by open discussion.
• Begin the convergence of ideas by narrowing them down to a few explorable options. There’s no "right number of ideas." Don't be afraid to consider exploring all of them, as long as you have the resources to do so.

Alternate Worlds

The alternate worlds tool is an empathetic approach to creative problem-solving. It encourages you to consider how someone in another world would approach your situation.

For example, if you’re concerned that the printers you produce overheat and catch fire, consider how a different industry would approach the problem. How would an automotive expert solve it? How would a firefighter?

Be creative as you consider and research alternate worlds. The purpose is not to nail down a solution right away but to continue the ideation process through diverging and exploring ideas.

Continue Developing Your Skills

Whether you’re an entrepreneur, marketer, or business leader, learning the ropes of design thinking can be an effective way to build your skills and foster creativity and innovation in any setting.

If you're ready to develop your design thinking and creative problem-solving skills, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses. If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

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The problem-solving cycle in thinking

Structures of problems.

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Types of thinking

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• Internet Encyclopedia of Philosophy - Language of Thought Hypothesis
• Psychology Today - What actually is a thought? And how is information physical?
• National Center for Biotechnology Information - PubMed Central - Constructive and Unconstructive Repetitive Thought
• Stanford Encyclopedia of Philosophy - The Language of Thought Hypothesis
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• Table Of Contents

Philosophers and psychologists alike have long realized that thinking is not of a “single piece.” There are many different kinds of thinking, and there are various means of categorizing them into a “ taxonomy ” of thinking skills, but there is no single universally accepted taxonomy. One common approach divides the types of thinking into problem solving and reasoning, but other kinds of thinking, such as judgment and decision making , have been suggested as well.

Problem solving

Problem solving is a systematic search through a range of possible actions in order to reach a predefined goal. It involves two main types of thinking: divergent, in which one tries to generate a diverse assortment of possible alternative solutions to a problem, and convergent, in which one tries to narrow down multiple possibilities to find a single, best answer to a problem. Multiple-choice tests, for example, tend to involve convergent thinking, whereas essay tests typically engage divergent thinking. Both involve critical thinking , which is a mode of cognition using deliberative reasoning and impartial scrutiny of information to arrive at a possible solution to a problem.

Many researchers regard the thinking that is done in problem solving as cyclical, in the sense that the output of one set of processes—the solution to a problem—often serves as the input of another—a new problem to be solved. The American psychologist Robert J. Sternberg identified seven steps in problem solving, each of which may be illustrated in the simple example of choosing a restaurant:

• Problem identification. In this step, the individual recognizes the existence of a problem to be solved: he recognizes that he is hungry, that it is dinnertime, and hence that he will need to take some sort of action.
• Problem definition. In this step, the individual determines the nature of the problem that confronts him. He may define the problem as that of preparing food, of finding a friend to prepare food, of ordering food to be delivered, or of choosing a restaurant.
• Resource allocation. Having defined the problem as that of choosing a restaurant, the individual determines the kind and extent of resources to devote to the choice. He may consider how much time to spend in choosing a restaurant, whether to seek suggestions from friends, and whether to consult a restaurant guide.
• Problem representation. In this step, the individual mentally organizes the information needed to solve the problem. He may decide that he wants a restaurant that meets certain criteria , such as close proximity, reasonable price, a certain cuisine, and good service.
• Strategy construction. Having decided what criteria to use, the individual must now decide how to combine or prioritize them. If his funds are limited, he might decide that reasonable price is a more important criterion than close proximity, a certain cuisine, or good service.
• Monitoring. In this step, the individual assesses whether the problem solving is proceeding according to his intentions. If the possible solutions produced by his criteria do not appeal to him, he may decide that the criteria or their relative importance needs to be changed.
• Evaluation. In this step, the individual evaluates whether the problem solving was successful. Having chosen a restaurant, he may decide after eating whether the meal was acceptable.

This example also illustrates how problem solving can be cyclical rather than linear. For example, once one has chosen a restaurant, one must determine how to get there, how much to tip, and so on.

Psychologists often distinguish between “well-structured” and “ill-structured” problems. Well-structured problems (also called well-defined problems) have clear solution paths: the problem solver is usually able to specify, with relative ease, all the steps that must be taken to reach a solution. The difficulty in such cases, if any, has to do with executing the steps. Most mathematics problems, for example, are well-structured, in the sense that determining what needs to be done is easy, though carrying out the computations needed to reach the solution may be difficult. The problem represented by the question, “What is the shortest driving route from New York City to Boston?” is also well-structured, because anyone seeking a solution can consult a map to answer the question with reasonable accuracy.

Ill-structured problems (also called ill-defined problems) do not have clear solution paths, and in such cases the problem solver usually cannot specify the steps needed to reach a solution. An example of an ill-structured problem is, “How can a lasting peace be achieved between country A and country B?” It is hard to know precisely (or, perhaps, even imprecisely) what steps one would take to solve this problem. Another example is the problem of writing a best-selling novel. No single formula seems to work for everyone. Indeed, if there were such a formula, and if it became widely known, it probably would cease to work (because the efficacy of the formula would be destroyed by its widespread use).

The solution of ill-structured problems often requires insight , which is a distinctive and seemingly sudden understanding of a problem or strategy that contributes toward a solution. Often an insight involves conceptualizing a problem or a strategy in a totally new way. Although insights sometimes seem to arise suddenly, they are usually the necessary result of much prior thought and hard work. Sometimes, when one is attempting to gain an insight but is unsuccessful, the most effective approach is that of “incubation”—laying the problem aside for a while and processing it unconsciously. Psychologists have found that unconscious incubation often facilitates solutions to problems.

Creative Thinking Definition

Creative thinking examples, why is creative thinking important, how to include creative thinking skills in a job application, how to build creativity, what is creative thinking definition and examples.

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Table of Contents

Creative thinking is the ability to come up with unique, original solutions. Also known as creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide variety of careers. Here’s what you need to know about creative thinking at work and how to use it to land a job. 

Creative thinking is all about developing innovative solutions to problems. Creative thinkers brainstorm not only a large number of ideas but also a variety and range of them. In the workplace, creative thinking is highly valuable because employers look to hire innovative employees who can help them solve the company’s problems.

So, what does creative thinking in the workplace look like? First, a creative person brainstorms their ideas, then they’ll experiment with them. They look at ideas from multiple perspectives and examine how their solutions fit into the scope of what they’re working on. Creative thinkers aren’t afraid to take risks and try new ideas. In fact, this ability to develop, test, and implement original solutions makes them a valuable asset to just about any workplace. 

Creative thinking in the workplace might look like:

• Holding an interactive brainstorm to gather initial thoughts on a project
• Evaluating a current process and offering suggestions on how to improve it
• Researching other ways to market a product and leading experiments on new marketing channels
• Developing an innovative way to reach out to prospective clients
• Identifying a unique opportunity to promote the company brand and developing a strategy to do so
• Discovering a new way to measure a product initiative’s success and using learnings to iterate on the next version

Finding patterns in a company’s revenue growth and using data trends to strategize a new sales plan  

Creative thinking includes the process of innovative problem-solving — from analyzing the facts to brainstorming to working with others. Creative thinking examples include analytical skills, innovation, and collaboration.

Analytical Skills

Analytical skills are problem-solving skills that help you sort through facts, data, and information to develop rational solutions. These skills aid you in the first part of the creative thinking process as you brainstorm and start to generate ideas. 

Analytical skills include:

• Data analysis
• Forecasting
• Interpreting
• Communication

Innovation is the ability to come up with something new; however, you don’t need to develop the first flying car to be an innovative thinker. “Something new” at work might mean a method you haven’t tried before or experimenting with an unfamiliar process. Innovators in the workplace aren’t afraid to step away from tradition and explore something original, even if it might fail. 

Innovation skills include:

• Risk-taking
• Brainstorming
• Critical thinking

Collaboration

Creative thinking doesn’t have to happen alone; you might have your most creative ideas when bouncing your work off others. Collaboration skills ensure you consider multiple perspectives and ways of thinking when you develop and refine ideas.

Collaboration skills include:

• Written and verbal communication
• Active listening
• Inclusivity

A soft skill like creative thinking will always be valuable to employers, whether you’re looking for a marketing job or trying to land a career in finance . Employers need employees who can develop and experiment with new ideas to help them solve complex problems. 

“Many employers seek candidates that are analytical and outside-the-box thinkers which are iterations of creative thinking skills,” says Alejandra Garcia, manager, alumni college and career success at Code2College and Forage content development partner. “Thus, creative thinking, creative problem solving, innovative thinking, and analytical skills are all valuable in the current workplace — these skills are especially important in our ever-changing workplaces with new emerging technologies.”

The data supports this idea, too. According to the World Economic Forum’s 2023 Future of Jobs report , creative thinking is the second most important skill for workers in 2023, preceded only by analytical skills. Other top skills include soft skills like resilience, flexibility and agility, motivation and self-awareness, and curiosity and lifelong learning .

“The ability to navigate new challenges quickly can benefit any workplace!” Laura Fontenot, resume writing expert, ACRW, and CPRW, says. “The current world of work is fast-paced, technically driven, and constantly changing. Being intuitive, creative, driven, and a problem solver are key.”

If creative thinking is one of the top soft skills employers look for, how do you show you have it in a job application? The key is to prove these skills through examples of how you’ve used them rather than just naming them.

On a Resume

While creative thinking is a skill employers might look for, you don’t necessarily need to write “creative thinking” on your resume to show you have this skill. Instead, it’s better to demonstrate how you’ve used creative thinking skills to drive results.

“Think of your best mental strengths,” says Fontenot. “Are you a great problem solver? Do you understand how to phrase things differently? Can you learn a new skill quickly? Those questions can help you find great words for the resume . Consider adding things like problem-solving, intuition, collaboration, fast learner, organized, or communication.”

Log in to view and download a customizable resume template with examples of how to include creative thinking skills:

On Your Professional Profiles

You can show these skills outside of your resume in creative ways — including on your LinkedIn profile and website (if you have one!).

“Early professionals can make creative thinking a part of their professional brand by explicitly adding creative thinking or creative problem solving to their list of skills on their resumes and LinkedIn profiles — this will help with ATS optimizations,” Garcia advises. 

Yet beyond just listing this skill, Garcia adds that you can provide real proof of your creativity online, too.

“Consider adding projects or an online portfolio website link to your resume and LinkedIn where you can showcase projects you’ve worked on that demonstrate their problem-solving skills.”

In the Interview

In the interview , make sure you can describe your workflow and process for these projects or any other situation when you’ve used creative thinking. Elaborate how you brainstormed ideas, what range of ideas you had, how you tested and experimented, and how you decided on a final solution. 

It’s best to use the STAR method to structure your answers. This will ensure you clearly explain the situation and the results you brought by using your creative thinking skills.

>>MORE: Prepare to speak about your soft skills by practicing answers to commonly asked behavioral interview questions .

1. Put Yourself in a Box

Creative thinking is about “thinking outside the box,” but putting limitations on your problem-solving can help you think more freely and innovatively. For example, if someone tells you to make dinner, you may struggle to come up with a meal you don’t always cook. Yet if they ask you to make a hot dinner with three specific ingredients and two spices, you’ll more likely come up with something original. 

Putting yourself inside a box can help expand your thinking, whether that’s by telling yourself you need to include three charts in your presentation or giving yourself a strict word count for an article.

2. Switch up Your Routine

Routine can be a great productivity booster, but it also can get in the way of your creativity. So, switch up your routine for one project, day, or even an hour. This can be something as small as where you’re physically sitting when you do your work or something as big as your process for approaching projects. Challenging yourself to do something different will help you find creative ways to adapt to your new environment.

3. Challenge What’s Currently Working

Think about how you might expand or improve upon a current process. What would you do if you had more resources, whether that’s time, money, or another expert? What would you do if you had fewer resources? If this project was taking place at a different time of year? If the target audience was different? Imagining these different potential scenarios will force you to problem-solve and adjust for various (very possible!) circumstances. 

4. Find Inspiration

Creative thinking doesn’t happen in a bubble. It’s vital to ask for others’ opinions and ideas. Creative thinkers consider multiple perspectives and are curious about how others think. Ask your colleague about their work processes, whether it’s how they research for a client deliverable or how they approach meeting an external buyer. 

5. Ask for Feedback

The best way to improve a skill is to get feedback from others on how you’re using it — and you don’t need to set up a formal feedback session to do so. Instead, ask questions when you’re working with others about your work. Keep these questions open-ended and lead with curiosity instead of looking for a specific answer. What did they think of how you led the brainstorm? What would they have done differently? What strikes them about the final product? Keep an open mind and remember not to take the feedback personally. It’s an opportunity to grow, and growing those skills might just help you land your next job!

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What Is Creative Thinking? Definition, Examples, and How to Showcase It During Your Job Search

Have you ever whipped up a delicious meal using random leftover ingredients? That silly example, friends, is creative thinking in action. In today's job market, where innovation is key, creative thinking is no longer just a bonus skill—it's a must-have.

But what exactly is the creative thinking definition? Why is creative thinking a good skill ? How can you showcase it to potential employers? We’ve got all the answers.

What is creative thinking?

Creative thinking is the ability to look at problems or situations from a fresh perspective. It involves thinking outside the box and coming up with unique, effective solutions. This skill is not limited to artistic fields but is essential in every profession, from business and science to technology and education. (Here are five ways to inject creativity into every single job —even ones that involve numbers.)

A creative thinker is someone who can adapt to changing circumstances and come up with original solutions. It's someone who’s curious, who asks questions and isn't afraid to try new things. They can see possibilities where others might see limitations, and they find joy in the process of exploration and discovery.

Apply your creative thinking skills to a job you love — check these amazing open jobs on The Muse and find the perfect fit for you »

Four different types of creative thinking

Creative thinking comes in various forms, each valuable in different contexts. Here are some key types of creative thinking:

1. Artistic creativity

This is likely the one that springs to mind first—it’s the ability to create something new and beautiful, whether it's a painting, a song, a book, or a well-designed website. Artistic creativity is crucial in fields like graphic design , advertising, and entertainment, where visual and auditory appeal play significant roles.

2. Analytical creativity

Analytical creativity is all about breaking down complex problems and finding innovative solutions through data, information, and logical thinking. It’s essential in fields like data science, engineering, and finance , where identifying patterns and making data-driven decisions can lead to significant advancements.

3. Lateral thinking

Lateral thinking involves looking at a problem from different angles and finding solutions that aren’t immediately obvious. This type of thinking is super important in roles that require problem-solving and innovation, such as product development, marketing, and management. It encourages thinking outside the box and finding creative ways to overcome challenges.

4. Divergent and convergent thinking

Divergent thinking is brainstorming a wide range of ideas, no matter how crazy and unusual they might seem at first. Convergent thinking, on the other hand, involves narrowing down these ideas to find the best possible solution. Both types are important in the creative process: divergent thinking sparks innovation, while convergent thinking refines and implements the ideas.

Examples of creative thinking

Now that we've explored the different types of creative thinking, let's see how these skills manifest:

Open-mindedness

This is the foundation of creative thinking. It's about being receptive to new ideas and new perspectives, even if they seem unconventional at first. For instance, in a team meeting, being open-minded might mean considering unconventional suggestions and exploring their potential before dismissing them.

Innovation and invention

Innovation involves creating new ideas, products, or methods, while invention is about bringing those ideas to life. Thinking creatively can be an asset in environments that encourage experimentation and risk-taking. An engineer who designs a groundbreaking app is a good example of this type of creative thinking.

Problem-solving

Problem-solving is a key aspect of creative thinking. It’s the ability to define a problem, create original solutions, and implement the best one. A project manager who overcomes a significant challenge by following a unique approach is showcasing creative problem-solving skills.

Collaborative thinking

Collaborative thinking involves working with others to generate and refine ideas. It requires communication, empathy, and the ability to build on others' input. For example, a creative thinker might lead a brainstorming session where team members feel encouraged to share their ideas, resulting in a collective, innovative solution.

Bonus tips to embrace your creative side

The more you learn, including outside your work environment, the more fodder you'll have for creative thinking. Take a look at these tips:

• Challenge yourself: Step outside your comfort zone! Try new hobbies , learn a new language, or a new instrument, or take a different route to work. Exposing yourself to new experiences sparks fresh ideas and helps you see the world from different perspectives.
• Embrace curiosity: Curiosity is the fuel that ignites creativity. Ask questions, explore different ideas, and be open to new information. Read books outside your usual genre, watch documentaries on unfamiliar topics, or start conversations with people from different backgrounds.
• Brainstorm like a boss: Sometimes the best ideas come from collaboration. Use brainstorming techniques like mind maps or group brainstorming sessions to generate a wide range of ideas. Don't be afraid to get a little silly—even weird ideas can spark something truly innovative.
• Turn obstacles into catalysts: Believe it or not, limitations can actually boost creativity . Think of a time you had to come up with a presentation using only 5 or 10 minutes. This challenge can force you to create unexpected solutions. So, the next time you face a constraint, see it as an opportunity to unleash your creative potential!

How to highlight your creative thinking during a job search

Employers look for creative thinkers because they can communicate ideas clearly and solve problems effectively. Now that you know the definition for creative thinking and its several types, it’s time to show you how to make this creative side stand out in your job search.

On your resume

When updating your resume , emphasize any creative projects or achievements. Detail the innovative solutions you've implemented and the impact they had. If you developed a new process that increased efficiency or created a marketing campaign that boosted engagement, these are perfect examples of creative thinking skills on a resume.

Using strong action verbs can make these contributions stand out. Try to use words like:

In your cover letter

Your cover letter is a great place to dive into specific examples of creative problem-solving. Describe situations where you faced a challenge and how a creative thought helped overcome them. If you found a unique way to market a product or solve a logistical issue, for example, these stories highlight your ability to think creatively.

It’s also important to personalize your cover letter to the job you're applying for by linking your creative thinking skills to the company's needs and goals. Explain how your ability to think creatively aligns with the job requirements and can help the company achieve its goals.

During interviews

In interviews , be ready to give concrete examples of your creative thinking in action. Discuss past experiences where your innovative ideas led to successful outcomes. Whether it was developing a new strategy, solving a complex problem, or improving a process, these examples will show your creative side.

Prepare to answer behavioral questions—those designed to evaluate how you handle some situations—with stories that highlight your creative problem-solving abilities. For example, if asked about a time you faced a significant challenge, describe how you used creativity and creative thinking to navigate the situation and achieve a positive result.

Put these tips into action! Read this to find your next career adventure: 16 High-Paying Jobs for Creative People in 2024

Creativity and the Brain: How to Be a Creative Thinker

What do we know from research on brain activity involved in creative thought.

Posted April 30, 2024 | Reviewed by Michelle Quirk

• The book "The Creative Act" argues that creativity is a skill we can all use daily.
• Creativity is complex and involves multiple brain regions.
• Research shows that there are several ways to improve our creative thinking.

This post is part 2 of a series.

In my previous post, I wrote that, after being inspired by Rick Rubin’s book, The Creative Act: A Way of Being, I decided to find out what is going on in the human brain that results in creativity. It turned out to be a very complex and complicated subject. That is mainly because it is difficult to clearly define creativity, and there are many different kinds of creative processes, such as visual art, music, creative thinking , etc.

Coming from the field of cognitive processes, I decided that I would concentrate on research related to brain activity involved in creative thought processes. Most of the time, cognitive creativity involves testing the person’s divergent thinking (generating possible solutions to the problem) or convergent thinking (finding a single, correct solution to the problem).

The review of research papers indicated that creative thinking (convergent and divergent thinking) requires the coordination of multiple brain regions, mainly the executive control network (simply speaking involves planning, organizing, problem-solving, and decision-making ), default mode network (areas of the brain that are activated when we are letting our minds wander at rest), and salience network (a network that is involved in the awareness of the feelings associated with rewards). But, obviously, other parts of the brain are also involved, and this depends on the specific goal/outcome that we want to achieve.

I also promised my readers that I would try to find answers to the question of how to be a creative thinker. There are many suggestions on the internet, but let’s see what the research says.

You can learn how to meditate and practice it daily.

It may come as a surprise to many people, but the majority of the research papers in that area point to the daily practice of meditation as a way to improve creative thinking. It is not a surprise to me because I am a believer in meditation and do it daily. I also encourage all my patients to try to do it daily.

In a Chinese study (Ding, X. et al. 2014), 40 Chinese undergraduate students were assigned to three groups, a meditation group (30 minutes daily for 7 days), a relaxation training group, and a control group. Creativity performance was assessed by the Torrance Test of Creative Thinking (TTCT). The results indicated that the subjects in the meditation group improved their creativity performance on the divergent thinking tasks.

Research studies on meditation also indicate that it helps improve attention/ concentration skills and emotional regulation and reduces stress and anxiety , so it looks like a good daily habit to start.

You can read aloud and do arithmetic calculations.

In a Taiwan study (Lin, WL. et al. 2018), 50 junior high students were divided into a training group or a control group. The training group was reading aloud and performing arithmetic calculations for 20 sessions. The control group played the game Tetris (a puzzle video game). The results indicated that the participants in the training group outperformed the control group in thinking and creative abilities.

You can do neurofeedback.

Neurofeedback is a computer-guided, noninvasive brain-function training based on electroencephalography (EEG) feedback. Neurofeedback is also called neurotherapy, neurobiofeedback, or EEG biofeedback, and it helps control involuntary processes such as muscle tension and heart rate. Usually, the person is responding to a computer display of her/his own electrical activity of the brain, but it may also simply be a sound stimulation. The most important factor is that neurofeedback focuses on helping a person train himself/herself to regulate brain functions.

In an Italian study (Agnoli, S. et al. 2018), 80 female students from the University of Bologna got three neurofeedback training sessions. The researchers also measured the participants’ lifetime creative achievement by using the Creative Activity and Accomplishment Checklist. The results were measured with the divergent thinking tasks (producing original and effective ideas). The results indicated an increase in both originality and fluency. The increase was particularly evident in participants with an initial low creative achievement level.

This is good news for people who believe that they are not that creative. You may get better with neurofeedback training sessions. Artists and athletes do this nowadays to enhance their performance.

You can do overinclusive thinking training.

Overinclusive thinking can be described as increased generalization and/or considering concepts that most people consider unrelated to certain categories, which provides an increased number of options. In a Taiwan study (Chiu, F.C. 2015), the researcher examined the effect of overinclusive thinking on creativity. Four experiments were designed, and the subjects were undergraduate students who were randomly assigned to an overinclusive thinking training group or a control group. The training group did better on the overinclusive thinking that is related to creativity. The fluency and originality performance were higher than in the control group and the insight problem-solving was also better than in the control group.

So, if you would like to be a creative thinker, you can try some of the ideas described above. Good luck on the road to creativity!

Rick Rubin. The Creative Act: A Way of Being . Penguin Press, NY 2023.

Ding, X. et al. “Improving creativity performance by short-term meditation” Behavioral and Brain Functions. Vol. 10, 2014.

Lin, WL. et al. “ Improving junior high students’ thinking and creative abilities with an executive function training program” Thinking Skills and Creativity . Vol. 29, Sept. 2018.

Agnoli, S. et al. “Enhancing creative cognition with a rapid right-parietal neurofeedback procedure.” Neuropsychologia, Vol. 118, Part A Sept. 2018.

Chiu, F.C. “ Improving your creative potential without awareness: Overinclusive thinking training.” Thinking Skills and Creativity . Vol 15. March 2015.

Barbara Koltuska-Haskin, Ph.D., is a neuropsychologist in Albuquerque, New Mexico and the author of How My Brain Works.

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Creative Problem-Solving

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• Gerard J. Puccio 2 ,
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Life and work in the beginning of the twenty-first century has been described as volatile, uncertain, complex, and ambiguous. In this fast changing, innovation-driven environment, Creative Problem-Solving has been identified as a fundamental skill for success. In contrast to routine problem-solving, with straightforward and repeatable solution paths, today’s problems are described as being complex and wicked. To generate the possibilities that can effectively address complex problems, individuals need to draw on the highest level of human thought – creativity. Creative Problem-Solving explicitly draws on, and promotes, effective creative thinking. The purpose of this entry is to describe and distinguish Creative Problem-Solving from other forms of problems-solving. Moreover, as Creative Problem-Solving is a deliberate creativity methodology, this chapter also provides a description of the more specific thinking skills that are embodied by the higher-order skill of creative thinking and are explicitly called on in Creative Problem-Solving. Complex problems require complex thinking, and Creative Problem-Solving provides a structured process that allows individuals to more easily and efficiently deploy their creative thinking skills.

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19 Creative Thinking Skills (and How to Use Them!)

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In a fast-moving world, being able to find new perspectives and create innovation is an increasingly valuable skill . Creative thinkers are often at the forefront of driving change, solving problems, and developing new ideas. Not only that, but those who bring creative thinking to how they work are often happier, more productive, and resilient too!

So you might be asking yourself, how can I develop my creative thinking skills and think more creatively at work?  Whether you want to supercharge your interpersonal skills, advance your career or be happier and more satisfied in the work you do, it pays to learn to think more creatively.

For many people, creative thinking is the key that unlocks solutions, promotes diverse thinking, and leads to better relationships and job satisfaction. So how can you get started with creative thinking?  As passionate believers in the value of creative thinking, we’re here to help and truly think unleashing your creativity can be key to your personal development!

In this post we’ll define what creative thinking is, highlight the benefits, explore 19 key creative thinking skills and give you some examples of how to apply them in the workplace . Let’s dig in!

What is creative thinking?

Why is creative thinking important, what are the benefits of creative thinking.

• What are creative thinking skills?  
• Examples of creative thinking skills (and how to use them)
• How to use creative thinking skills at work?

How to improve your creative thinking skills? 

Creative thinking is the ability to approach a problem or challenge from a new perspective, alternative angle, or with an atypical mindset. This might mean thinking outside of the box, taking techniques from one discipline and applying them to another, or simply creating space for new ideas and alternative solutions to present themselves through dialogue, experimentation, or reflection.

Bear in mind that the number of different creative approaches is as vast as the number of creative thinkers – if an approach helps you see things differently and approaching a challenge creatively, follow that impulse.

While there are some proven methods and guidelines that can help you be a better creative thinker, remember that everyone can be creative and finding what works for you is what is important, not the terminology or specific framework.

One misapprehension about creative thinking is that you have to be skilled at more traditional creative skills like drawing or writing. This isn’t true. What’s important is that you are open to exploring alternative solutions while employing fresh techniques and creative approaches to what you’re working on. 

You don’t need to be a great artist or even work in a traditionally creative field – we believe everyone is capable of creative thinking and that it enriches your personal and professional lives when you learn to be more creative.

Another misconception about creative thinking is that it applies only to the ideation or technically creative parts of the process. All aspects of our lives and interactions with people and challenges can benefit from creative thinking – from the ability to see things differently.

At work, thinking creatively might mean finding better ways to communicate, improve your working practices, or developing and implementing fresh solutions too.

Creative thinking is important because it drives new ideas, encourages learning, and creates a safe space for experimentation and risk-taking.

As organizations and people grow, they often develop tried and tested ways of operating. While it’s important to have solid working practices and processes, unswerving dedication to the norm can lead to stagnation and a lack of innovation and growth. 

Creative thinking is important because it drives new ideas, encourages learning and creates a safe space for experimentation and risk-taking. Simply put, creativity and creative thinking are part of what helps businesses and individuals succeed and grow .

Whether your team or business thinks of itself as a creative one, you can’t afford to miss out on the benefits of creative thinking if you want to grow , deliver change, and help your team bring their best selves to work. 

Using creative thinking skills at work creates b enefits not only in the ways we solve problems but also in how we approach everything from communication to self-fulfillment, task management, and growth . Bringing a culture of creative thinking into a workshop or group is often the job of a talented facilitator but whatever your role, there are benefits to thinking more creatively. Let’s explore some of the benefits of thinking creatively at work and in your everyday life!

Build empathy

• Bust assumptions  
• Become a better problem solver  

Find ways to move quickly and effectively

• Increase happiness

Discover new talents and promote learning

• Boost resilience and deal with adversity

Boost your CV and employability 

Empathy and creative thinking go hand-in-hand. By practicing creative thinking skills and regularly looking for new ideas and points of view, you can actively become better at understanding your colleagues, customers, and even your family and friends. One of the major barriers to having productive and meaningful relationships is an unwillingness to see things from a perspective other than your own or failing to understand how another person is feeling. 

By developing this skill, you can engage more meaningfully and honestly with people, ideas, and perspectives in all aspects of life. What’s more, because of the benefits that creative thinking can bring, you’ll actively want to see things from new perspectives and be more empathic : something that’s fundamental to creating real change.

Bust assumptions 

Assumptions can be harmful in both our personal and professional lives. Whether it’s making assumptions about why someone is behaving the way they are in a workshop or what features will make your customers happiest, holding onto incorrect or inadequately formed assumptions can be problematic . It can create difficulty and tension in relationships and what’s more, it can lead to the development or introduction of solutions that are simply unfit for purpose.

Using creative thinking skills to challenge assumptions, build clarity, and see things from new perspectives can be transformative. If an assumption someone else makes feels incorrect, think about why and try to find out more. If someone challenges an assumption you hold, be open and listen.

Become a better problem solver

An example of not being a creative thinker is sticking to a tried and tested approach and sticking to the norm in every situation without considering whether trying something new might not lead to better results.

When looking to solve a problem or create innovative solutions, going outside of what you know and being open to new ideas is not only exciting, but it can create more impactful solutions too. You might even try using problem-solving techniques alongside some of the creative thinking skills below to find the absolute best solutions!

Some processes and working practices can be slow, especially in large organizations with many moving parts – but do they all have to be? Thinking creatively can help you find lean, actionable solutions that you can put into practice quickly and test ahead of bigger changes .

Experimentation and a willingness to take risks are vital to growth and change, and creative thinking helps create a climate conducive to finding and trying quick, effective solutions. 

Increase happiness and satisfaction

Finding fresh, appropriate solutions to problems can be incredibly satisfying and is a fast-track to finding happiness both in and out of work. Bringing your whole self to a situation and being enabled to think outside of the box is a great way to feel valued and engaged with what you are doing.

Feeling frustrated with how a situation or process at work is going? Try developing and employing your creative thinking skills alongside your colleagues to find a better, happier way to collaborate! Feel unfulfilled or that not all of your skills and interests are being utilized? Consider how you might creatively deploy the skills or talents that make you happy and scratch that itch.

As children, we are encouraged to see things differently and try new things as part of our learning and growing process. There’s no reason we shouldn’t do this as adults too! Trying new things and learning to think creatively can help you find new skills, talents, and things you didn’t even know you were good at.

Staying curious and following what interests you with an open mind is a prime example of what a small change in thinking can achieve. Remember that creative thinking is a gateway to learning and by actively developing your creative toolset, you can grow and discover more in all walks of life – a surefire path to personal development.

Get better at dealing with adversity

It’s easy to get frustrated when problems seem to come thick and fast and existing solutions or methods don’t work. Adversity is something all of us will face at some point in our personal and professional lives but there are ways you can become more able to handle problems when they arise .

A strong suite of creative thinking skills is an important aspect of how we can build resilience and be more flexible when adapting or creating change. By exploring alternative ways of thinking, you’ll be better prepared to face adversity more openly and find alternative ways to resolve challenges in whatever context they emerge.

Creative thinkers are valuable employees at organizations of any size. Whether it’s championing innovation, creating change in policy, or finding better ways to collaborate, people who can effectively solve problems and leverage their creative thinking skills are better positioned for success at work.

Consider how you might plug your skills gap and boost your CV by developing your creative skillset and you won’t just be more successful – you’ll be happier and more engaged at work too! 

Whatever your background or role, you are capable of thinking creatively and bringing creativity into your life.

What are creative thinking skills? 

Creative thinking skills are the methods or approaches you might use when trying to solve a problem differently and explore a fresh perspective. While some of these skills might come naturally to you, others might need a more considered, purposeful approach.

For example, you might be a natural visual thinker who is great at presenting and interpreting visual information but you might not be so good at freely experimenting or creating space for reflection. In this case, you might try some brainstorming exercises to loosen up your experimentation muscles or create scheduled time for reflection in your working routine.

While creative professions like artists, writers, or designers may see more obvious uses for creative thinking skills, all professions can benefit from developing and deploying creative thinking . If you find yourself having difficulty at work or in need of inspiration or motivation, finding space to build on your creative skillset is a way to not only move forward but have fun while doing so.

If you think you’re not creative or have no creative thinking skills, we’re here to tell you that whatever your background or role, you are capable of thinking creatively and bringing creativity into your life : you might just need a little push or to reframe how you think about creativity!

Save time planning your next creative workshop

Examples of creative thinking skills (and how to use them) 

Creative thinking skills come in all shapes and sizes, ranging from things like abstract thinking and storytelling to finding ways to radically plan projects or recognize organizational patterns .

In this section, we’ll explore each of the example creative skills below and talk about how you might use them in your personal and professional practice. We’ll also point out some things to watch out for where appropriate so you can make the most out of your new creative skills and avoid potential setbacks.

We’ll also include a method from the SessionLab library that will help you practice and explore each skill, whether alone or with others .

Feel free to read and explore the creative thinking skill which feels most interesting or applicable to you and come back and experiment with others in the future!  

Some example creative thinking skills include:

Experimentation

Open-mindedness, lateral thinking.

• Pattern recognition   

Deep and active listening

Challenging norms, lean organization, simplification, radical planning.

• Collaborative thinking

Data collection

• Interpretation and analysis

Interdisciplinary thinking

Frameworks and rulesets, micro and macro thinking, visual thinking, abstract thinking, storytelling.

Note that this list is not exhaustive, and there are many more ways of thinking creatively – try to see these creative skills as a jumping-off point for seeing things differently and exploring creative thinking at work . 

Let’s get started!

A core creative skill is the ability to experiment and try new things, whether that’s in your personal practice, in a closed environment, or even in the field. It can be easy to fall short of implementing new ideas or following through with creative projects because critical judgment or overthinking gets in the way . A good experimenter is a self-starter who makes informed decisions to kickstart projects and test hypotheses. 

Think of a painter who throws paint at a canvas and introduces new materials without overthinking or being self-critical. While not everything they try will be perfect, that’s the point – not every experiment needs to be successful in order to teach you something useful. By experimenting, you can try things that might prove useful or will lead you towards new solutions and better ideas. Remember that the act of experimentation is generative and often fun so be sure to give it a try!

One thing to watch out for is being sure to effectively capture the results of your experiments and to continue developing and iterating on the results. Experimentation is a great place to start, but remember that it is part of a larger process. Without effective documentation, you might not trace what delivered the best results and be unable to reproduce the outcomes. Experimentation is a great example of why creative freedom should be paired with a strong process in order to be at its best. 

Four-Step Sketch   #design sprint   #innovation   #idea generation   #remote-friendly   The four-step sketch is an exercise that helps people to create well-formed concepts through a structured process that includes: Review key information Start design work on paper,  Consider multiple variations , Create a detailed solution . This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint

Four-Step Sketch is a great method for promoting experimentation. By following a process that enables quick brainstorming before development, you can help build an experimental mindset that also generates results.

Open-mindedness is a critical element of creativity and one of the best creative thinking skills you can try to build if you’re new to the practice. Being open-minded means being receptive to new ideas, different ways of thinking, and perspectives which are not your own. It means not closing down conversations or ideas prematurely and trying to actively explore what is presented to you.

Imagine that a colleague comes up with an idea that is so far out of the status quo it seems off-the-wall and bizarre. Being open-minded means actively engaging with what is presented and to refrain from forming judgments before first understanding where your colleague is coming from .

Your colleagues’ initial idea might not be perfect, but being open-minded and truly attempting to understand their perspective means you can create dialogue, foster creativity, and move forward as a team. 

Being open-minded doesn’t mean accepting every new idea and agreeing wholesale with every different opinion. While you should always try to be open and receptive to new ideas and other perspectives, you should also critically appraise and engage with them as part of a larger creative process. Don’t be so open-minded you have no strong opinions of your own!

Heard, Seen, Respected (HSR)   #issue analysis   #empathy   #communication   #liberating structures   #remote-friendly   You can foster the empathetic capacity of participants to “walk in the shoes” of others. Many situations do not have immediate answers or clear resolutions. Recognizing these situations and responding with empathy can improve the “cultural climate” and build trust among group members. HSR helps individuals learn to respond in ways that do not overpromise or overcontrol. It helps members of a group notice unwanted patterns and work together on shifting to more productive interactions. Participants experience the practice of more compassion and the benefits it engenders.

Open-mindedness is particularly useful when it comes to meaningfully communicating with others. Whether its developing the ability to walk in the shoes of someone else or building empathy and listening skills, Heard, Seen, Respected is a great method to try when learning to be more open-minded.

Lateral thinking is a prime example of how we can creatively solve real-world problems in a measurable and easy-to-understand manner. Deploying lateral thinking means using reasoning or non-traditional logic to find an indirect or out-of-the-box approach to solving a problem. 

A simple example might be a challenge like: we need to increase revenue. Traditional thinking might mean considering hiring new salespeople to try and get more direct sales. A lateral approach might mean engaging more with current customers to reduce churn, working with external partners to get new leads, working to get sponsorship, piloting an affiliate scheme or any number of new ways to solve the existing problem.

Broadly speaking, lateral thinking often means stepping back and considering solutions or approaches outside of the immediately obvious.

One potential danger with lateral thinking is spending time to create new solutions to problems that don’t need them. Not every problem needs to be solved laterally and the best solution might actually be the most straightforward. Be sure to tap into existing knowledge and appraise a problem before trying something radical to avoid wasted time or frustration!  

The Creativity Dice   #creativity   #problem solving   #thiagi   #issue analysis   Too much linear thinking is hazardous to creative problem solving. To be creative, you should approach the problem (or the opportunity) from different points of view. You should leave a thought hanging in mid-air and move to another. This skipping around prevents premature closure and lets your brain incubate one line of thought while you consciously pursue another.

Developing your lateral thinking skills comes more naturally to some than others. The Creativity Dice is a great method for getting out of linear thinking habits and moving into different ways of thinking.

Pattern recognition 

Pattern recognition is the ability to recognise existing or emerging patterns and make connections based on the patterns you have discerned . While pattern recognition goes back to our prehistoric roots, being able to spot patterns outside of the ordinary and consider what may not be immediately obvious is a vital creative thinking skill for today. 

Consider how meetings between some members of a team might often end in conflict. While it might first seem that these two people just can’t get along, it might actually be that certain emotional triggers are being tripped or the format of the conversation isn’t working. Looking beyond your initial impressions and from a new perspective might let you find a repeating pattern that isn’t immediately obvious.

When trying to spot patterns, try to be mindful of existing biases so you avoid bending what is happening to fit a pattern you might be expecting. Be sure to interpret all data fairly and honestly, even if you believe a pattern is already forming. 

Affinity Map   #idea generation   #gamestorming   Most of us are familiar with brainstorming—a method by which a group generates as many ideas around a topic as possible in a limited amount of time. Brainstorming works to get a high quantity of information on the table. But it begs the follow-up question of how to gather meaning from all the data. Using a simple Affinity Diagram technique can help us discover embedded patterns (and sometimes break old patterns) of thinking by sorting and clustering language-based information into relationships. It can also give us a sense of where most people’s thinking is focused

Pattern recognition is a skill that benefits from thoughtful practice. Try starting with a deliberate pattern-finding process like Affinity Map to build the ability to see patterns where they might not first be obvious.

While it might not seem like it at first, being a good listener is a creative thinking skill. It asks that a person not only try to understand what is being said but also to engage with the why and how of the conversation in order to reframe prior thinking and see things from a new perspective.

Deep listening or active listening is not only hearing the words that someone is saying but actively seeking to interpret their intent, understand their position, and create a positive space for further conversation. Not only does this create a deeper conversation for both parties, but this act of engagement and understanding leads to more creative and dynamic results too. 

Think of a workplace grievance that one person might have against another. Without actively listening and trying to understand the core issues from the perspective of everyone involved, you might not only fail to solve the issue but actually make staff feel less heard and valued too.

By employing this creative thinking skill in such a conversation you can see things more clearly and find a way to creatively satisfy the needs of everyone involved. 

Active Listening   #hyperisland   #skills   #active listening   #remote-friendly   This activity supports participants to reflect on a question and generate their own solutions using simple principles of active listening and peer coaching. It’s an excellent introduction to active listening but can also be used with groups that are already familiar with it. Participants work in groups of three and take turns being: “the subject”, the listener, and the observer.

Trying to be more present in conversations is a great place to begin building your deep listening and active listening skills . Want to supercharge the process as a group? Try a role-play activity like Active Listening to more thoughtfully see and reflect on how important this skill can be.

Not all established working practices are the best way of doing things. People who practice this creative thinking skill are likely to question the status quo in search of something new which can deliver meaningful change. While any challenge to the established order needs to be conducted respectfully and thoughtfully, thinking of how to go beyond the norm is how innovation occurs and where creative thinkers excel.

When trying to practice this skill, be prepared to question existing methods and frameworks and ask if there might be a better way outside of the limits of the current system. 

As with lateral thinking, it’s important to recognize that not everything is a problem that needs to be solved and so you may need to be selective in which norms should be challenged – otherwise, you may never make it out of the front door!

Additionally, challenging the established order often means questioning the work someone else has already done. While this is a necessary part of growth, it should always be done constructively and respectfully.  

W³ – What, So What, Now What?   #issue analysis   #innovation   #liberating structures   You can help groups reflect on a shared experience in a way that builds understanding and spurs coordinated action while avoiding unproductive conflict. It is possible for every voice to be heard while simultaneously sifting for insights and shaping new direction. Progressing in stages makes this practical—from collecting facts about What Happened to making sense of these facts with So What and finally to what actions logically follow with Now What . The shared progression eliminates most of the misunderstandings that otherwise fuel disagreements about what to do. Voila!

Challenging norms without a considered approach can be ineffective and potentially frustrating. Taking the time to build shared understanding and push in the same direction with What, So What, Now What? is a great way to explore how your existing process is or isn’t working and challenge norms productively.

Creative thinking doesn’t mean being disorganized or chaotic just because you have an abundance of ideas. In order to facilitate creative thinking, it’s important to stay organized and approach the process with the right framework, mindset, and space. As a creative thinking skill, lean organization means considering what you absolutely need to do in order to make things happen, versus what you don’t.

Think of how a large, multi-discipline team might go about organizing themselves for a big project. While it’s vital everyone is aligned and kept up to date, a traditional system of scheduled meetings might not be the most productive. Lean organization means considering the needs of the team, the project and thinking creatively about what you need to stay organized, and keeping unnecessary admin to a minimum.

Thinking creatively about organization is something all leaders should practice but any project can benefit from thinking through the process by which it will be accomplished. 

MoSCoW   #define intentions   #create   #design   #action   #remote-friendly   MoSCoW is a method that allows the team to prioritize the different features that they will work on. Features are then categorized into “Must have”, “Should have”, “Could have”, or “Would like but won‘t get”. To be used at the beginning of a timeslot (for example during Sprint planning) and when planning is needed.

Lean organization often means being honest and realistic about what is absolutely necessary versus nice to have. MoSCoW is an effective agile framework for planning work and also reframing your approach to organizing time, tasks and more!

Simplifying, presenting or decoding any information is a vital skill when working with others. In a creative thinking context, simplification is the act of seeing what is important about a task or piece of data and stripping away the extraneous parts to see things more clearly.

Some problems can feel unassailable because of their complexity or scale – simplification allows you to reconsider a problem in simple terms and reframe it in a way that means you can approach it productively. 

An example of using this creative thinking skill at work might be when presenting the results of a project to the rest of your organization. People working on other teams and in different disciplines could become disengaged if exposed to too many complex moving parts or it might simply be a waste of time to discuss every detail.

By simplifying a project into more succinct terms, you not only can help your group connect with the material swiftly but also boil a project down to its most important elements . This is a great way to creatively re-energize a project and identify where you can make an impact immediately. 

6 Words   #ufmcs   #red teaming   This tool is designed to help critical thinkers focus on a core idea by writing a short phrase summarizing their thoughts into a set number of words that are clear, concise, and accurate. This idea is based on a complete short story written by Ernest Hemingway: “For sale, baby shoes – never worn.” Six Words forces people to synthesize their ideas in a succinct and meaningful way, cutting away fluff and distilling the idea to its bare essence.

One way of practicing simplification is by summarising or condensing thoughts, ideas of stories into a more concise, compressed form . 6 Words is a method for cutting away extraneous material from ideas that engages creative thinking and reframing approachably – great for groups!

Any major project requires some measure of planning in order to succeed, especially when working with others. But are there times where overplanning or traditional working processes feel too slow or frustrating for the project at hand? This is where these creative thinking skills come in handy! Radical planning is a way of approaching project planning from an alternative angle in order to generate fast, effective results.  

When taking this planning approach, you will often shuffle the order of the normal planning process in order to create alternative outcomes and cut out elements you may not need. For example, with the backcasting workshop activity, the approach is to think of desired outcomes up to twenty years in the future and work backward to figure out how we can make small steps today.

You might also try planning with a mindset of what you and your team can each achieve immediately and in a more experimental fashion with an activity like 15% solutions . 

By approaching planning with a creative thinking mindset, you can surface ideas and plans which may not have come up with a more traditional planning process. Another great benefit is to question the normal manner in which your team or organisation approaches planning and can help your team find a method that works best for you!

Backcasting   #define intentions   #create   #design   #action   Backcasting is a method for planning the actions necessary to reach desired future goals. This method is often applied in a workshop format with stakeholders participating. To be used when a future goal (even if it is vague) has been identified.

Collaborative thinking 

Effective collaboration requires us to bring many different skills together, but consciously considering how to be a more effective collaborator is worth mentioning separately. When a creative thinker approaches collaboration, they will try to think of how to use alternative approaches to make the collaborative process more effective while also helping everyone on the team contribute and be heard.

An example is when it comes to getting work done in meetings – if the current process isn’t enabling everyone to collaborate effectively, you might employ creative thinking to try finding an alternative format, consider working asynchronously, or timeboxing parts of your agenda.

The best collaborators also find ways to champion the work of others and create a safe space for everyone to contribute – it might not be enough to assume collaboration will be accomplished when you get people in a room.

Employing this creative thinking skill can make all the difference when it comes to job satisfaction, interpersonal relationships and group outcomes too! Try approaching your collaborative projects more mindfully and see how it changes things for you!

Marshmallow challenge with debriefing   #teamwork   #team   #leadership   #collaboration   In eighteen minutes, teams must build the tallest free-standing structure out of 20 sticks of spaghetti, one yard of tape, one yard of string, and one marshmallow. The marshmallow needs to be on top. The Marshmallow Challenge was developed by Tom Wujec, who has done the activity with hundreds of groups around the world. Visit the Marshmallow Challenge website for more information. This version has an extra debriefing question added with sample questions focusing on roles within the team.

Working together on a task as a team is an effective way of kickstarting collaborative thinking, especially if you approach the task mindfully . The Marshamllow Challenge with debriefing is a proven method for engaging teamwork and by adding reflection time afterward, your group can share and build on what they learned.

Collecting data might seem like a solely analytical skill, but it is another area where creative thinking can lead to productive, unexpected and transformative results. Approaching the data collection process creatively might mean trying new techniques or sources, or simply reconsidering the how and why of your data collection processes.  

Imagine you are running a survey to measure customer happiness. You might try asking traditional survey questions, but find that your response rate is low and furthermore, your approach might be invasive and actively decrease happiness too!

If you were to approach this problem creatively, you might find that using a simplified form, asking for feedback at a different point in the customer journey, or utilizing an alternative measurement scheme delivers the data you are looking for. In many cases, thinking about the questions you are asking from a new point of view is what unlocks a better data collection process.

The key to this creative thinking skill is to try looking at the data collection process from a new, preferably customer-centric perspective while also considering why and how you are collecting data. You will likely find that by asking for input from your customers more creatively, you create space for more creative responses too!

3 Question Mingle   #hyperisland   #team   #get-to-know   An activity to support a group to get to know each other through a set of questions that they create themselves. The activity gets participants moving around and meeting each other one-on-one. It’s useful in the early stages of team development and/or for groups to reconnect with each other after a period of time apart.

3 Question Mingle is a get to know you activity that does double duty in demonstrating the power of approaching data collection creatively. By creating their own questions, a group can really think about what they want to know, how they ask questions, and how the results differ. Be sure to give it a try!

Interpretation and analysis

Interpretation skills can be varied though in a creative thinking context it means being able to successfully analyze an idea, solution, dataset, or conversation and draw effective conclusions. Great interpreters are people with a desire to listen, understand, and dig deeper in order to make their interpretation fully realised.

One of the ways creative thinking can improve interpretation is in helping us challenge assumptions or initial readings of data in order to consider other possible interpretations and perspectives.

Say your product is having a problem with losing lots of new customers shortly after signing up. You do a survey and people say that they leave because the product isn’t useful to them. Your initial interpretation of that data might be that you’re not the right fit for these customers or that the product needs new features.

If you were to apply creative thinking to the interpretation of this data, you might conduct further research and see that the product is fine, but people didn’t find the right features for them and that your onboarding process needs to be improved.

The key here is interpreting the data from various perspectives and then correlating that with other sources to form an accurate and representative interpretation, rather than going with your initial assumption . By following this process, you might also find that the way you are collecting data is flawed (perhaps not asking the right questions) or that more research and data collection is needed.

So long as you are sure to have data points and analysis to back up your findings, it pays to explore alternative interpretations so you can avoid bias and find the most accurate takeaways . 

Fishbone diagram   #frame insights   #create   #design   #issue analysis   Fishbone diagrams show the causes of a specific event.

Effective interpretation and analysis isn’t possible without a thorough exploration of the problem or topic at hand. Fishbone Diagram is a simple method for not only surfacing insights but framing them in a way that allows for proper and multi-perspective analysis.

Einstein is quoted as saying, “We cannot solve our problems with the same thinking we used when we created them.” In this mold, sometimes the best ideas and solutions come from fields and disciplines outside of our own. By considering how someone with a different skillset to your own would solve a problem or deploy solutions, you can often find ideas and techniques you may never have considered. 

Consider being tasked with improving employee happiness. A social media manager with a background in illustration and events management would likely try a very different approach to a sales manager who is used to a culture of incentives and bonuses. If you were trying to develop a new product, think of how a developer would approach deciding on key features versus an academic or a customer success manager? 

The important thing here is to try and use the perspective, skill set , and approach of another field or discipline to first consider and then solve a problem more fully . Where possible, try and include people from other disciplines in the process and try to avoid making assumptions.

As with all creative thinking skills, being open-minded and sourcing the expertise and opinions of others where necessary is vital when creating true innovation.

Mash-Up Innovation   #hyperisland   #innovation   #idea generation   Mash-ups is a collaborative idea generation method in which participants come up with innovative concepts by combining different elements together. In a first step, participants brainstorm around different areas, such as technologies, human needs, and existing services. In a second step, they rapidly combine elements from those areas to create new, fun and innovative concepts. Mash-ups demonstrates how fast and easy it can be to come up with innovative ideas.

Interdisciplinary thinking isn’t just for radical academics. By combining ideas from disparate fields in a fast, fun manner, Mash-Up Innovation is great for building creative thinking skills and generating results in one fell swoop!

All creative thinking skills are about reframing things in a new way of finding alternative approaches. This can often mean abandoning an existing framework and thinking outside of the box. That said , another way of applying creative thinking is by bringing rulesets, constraints, or frameworks to your approach in order to trigger deeper creative work and tap into a problem-solving mindset . 

Consider a simple task like trying to generate more customers. With free reign, there are innumerable ways to accomplish this. But what happens if you create a rule like, we cannot spend any money, or, these must be driven by social media alone. In order to accomplish your goal under these conditions, you must think more creatively and deeply, deploying more concentrated problem-solving skills than if you could try any approach you wanted. 

Alternatively, you might approach a problem with a framework that forces you to think under specific circumstances or with a rigid set of steps. Six thinking hats is a great workshop activity that asks participants to frame and reframe a problem from six different angles. While it might first seem counterintuitive, the use of rules or frameworks can create fertile ground for creative thinking and lead to more realized solutions!

The Six Thinking Hats   #creative thinking   #meeting facilitation   #problem solving   #issue resolution   #idea generation   #conflict resolution   The Six Thinking Hats are used by individuals and groups to separate out conflicting styles of thinking. They enable and encourage a group of people to think constructively together in exploring and implementing change, rather than using argument to fight over who is right and who is wrong.

Not all problems are created equal. Depending on how much it directly affects you, you might see a given problem as being more or less important than your colleagues, leading to a different response and approach to solving the problem. This creative thinking skill is all about being able to switch between seeing the bigger picture while also considering how something might manifest on a smaller scale.

Think of how frustrating it can be when an executive team makes sweeping changes that affect frontline staff in a way they might not have anticipated. Micro and macro thinking means seeing both problems and potential solutions from multiple perspectives and adjusting accordingly. 

Another key aspect of applying this approach is knowing the limits of your own knowledge and involving stakeholders from all levels of an organization to inform your ideation and problem-solving process.

If you’ve never worked in support and don’t regularly talk to your support team, you might not understand how a change to helpdesk software could impact your team and your clients – remember that a big part of any change in perspective is doing the research and talking to who will be affected ! 

Stakeholder Round Robin Brainstorm   #idea generation   #brainstorming   #perspectives   #remote-friendly   #online   A divergent process to generate ideas and understanding from different perspectives.

Learning to practice micro and macro thinking often starts with first listening to and understanding the needs and perspectives of others . Especially those who have varied positions in relation to the problem, solutions, or organization you are working with. Stakeholder Round Robin Brainstorm is an effective method of surfacing insights and perspectives quickly and productively.

Of all the creative thinking skills on this list, visual thinking might be one you are most familiar with. Visual thinking is a method of processing, learning, and presenting information and concepts with visual assets such as images.

Visual thinking is often associated with creative thinking because of the consumption and creation of images at its heart. Don’t let this make you think you have to be able to draw in order to be a visual thinker.

Applying this creative thinking skill means being able to interpret visual information, present concepts in an often simple visual manner, and communicate in a way that is more universally understood.  Drawing stick people is actively encouraged!

Visual approaches to problem-solving can help foster shared understanding and help people be more succinct or creative in their ideas. Remember: if an idea is too complex to be put into pictures, perhaps it needs further refinement .

Imagie-ination   #idea generation   #gamestorming   Images have the ability to spark insights and to create new associations and possible connections. That is why pictures help generate new ideas, which is exactly the point of this exercise.

While you might be able to jump straight into direct applications of visual thinking, it can help to try an exercise where you and a group explore using images simply and engagingly. Imagie-ination helps unlock the power of visual thinking as a team while also helping generate ideas too!

Abstraction or abstract thinking is the art of taking things out of their normal context and presenting them in a radical new light . While most creative thinking skills utilise abstraction in some form, it’s worth noting that actively trying to take an idea from one context and place it in another is a creative approach all on its own.

Think of Pablo Picasso’s cubist portraits – by taking something as common as a human face and bringing abstraction to his process, he created something radically different and innovative. You can create a similar effect by recontextualizing ideas, concepts, and problems and by looking at them from different, perhaps even conflicting points of view.

Abstract thinking is often built on engaging with absurdities, paradoxes, and unexpected connections . As such, it can often be fun, wild and surprising, and is a great way to generate creative ideas even in those who might be resistant to other forms of creative thinking. Lean into the weird!

Forced Analogy   #divergent thinking   #zoom   #virtual   #remote-friendly   People compare something (e.g. themselves, their company, their team) to an object.  

Forced Analogy is a quick, fun activity you can use to promote abstract thinking. Comparing one thing to another seemingly unrelated thing asks for a creative approach to context and metaphor and can really unlock a groups divergent thinking process.

Telling stories or narrativizing a problem can help us not only see things differently but understand where we share common ground with others. Everybody tells stories – whether that’s explaining our employment history, telling colleagues about what happened at the weekend, or when creating user personas and journeys. 

Leverage this inclination to help people not only realize they are creative thinkers by nature but to help them share something of themselves too!

As a creative thinking skill, storytelling is about applying our natural proclivity for stories into new situations or thinking about how to reappraise or present material narratively . Think of the basic storytelling concept like the idea that all stories have a beginning, middle, and end – how might we bring this thinking to a tough challenge, a new product, or when solving a customer complaint?

You might even use storytelling tropes like the hero’s journey when exploring ideas or company conflicts. Whichever way you go, remember that stories are a universal element of culture and you have a rich lineage to dip into if you need a new perspective. 

Telling Our Stories   #hyperisland   #team   #teambuilding   To work effectively together team members need to build relations, show trust, and be open with each other. This method supports those things through a process of structured storytelling. Team members answer questions related to their childhood, young adulthood, and now; then weave them into a story to share with the rest of their team.

Telling Stories in a collaborative space is one of the best ways you can approach creative thinking through narrative . By doing this activity as a team, you can help a group see the benefit of applying storytelling approaches outside of more traditional forms.

How many times have you had a tough problem that you can’t seem to solve so you get frustrated and leave your desk. Then, when you’re on a walk, standing in the supermarket, or falling asleep, a solution seems to arrive out of thin air? Often, you’ll find that creating space to reflect on a problem is an effective way to find a way forward.

The trick with making reflective space work as a larger part of your working practice is knowing when to take time to reflect, building space into your regular schedule, and finding techniques that allow things to surface effectively.

This might mean going for a walk with the intention to be present in noticing the world around you and gaining insights that can help your situation. It might also mean remembering to take time to rest or simply read and give your brain something good to chew on.

I notice, I wonder   #design   #observation   #empathy   #issue analysis   Learn through careful observation. Observation and intuition are critical design tools. This exercise helps you leverage both. Find clues about the context you’re designing for that may be hidden in plain sight.

In a creative thinking context, reflection often means giving an idea time to unfurl and to resist the temptation to force it – by creating space to observe and reflect with I notice, I wonder you might see new ways of thinking emerge naturally.

How to use creative thinking skills at work? 

At SessionLab, we’ve found many of the above creative thinking skills helpful when finding better ways to collaborate , handle workplace challenges or generate new ideas . Here are just a few small examples of things we’ve done that have benefited from thinking creatively as a team.

Using creative thinking to facilitate a site redesign

Using creative thinking to improve team communication, using creative thinking to improve collaboration.

Remember that creative thinking needn’t be explosive or radical to be useful – a simple shift in mindset or perspective can be all you need to create meaningful and impactful change.

When we began working on a site-wide redesign, we had to deploy a large number of creative thinking skills to make the process smooth and effective.

When first determining how to approach the project and scope the work, we reviewed how we had worked together on large projects in the past. While we saw there was room to improve, finding the best way to proceed and make the changes we needed was no easy task.

Challenging the entire process from start to finish with a creative thinking mindset and trying to stay open to alternative methods where possible was what unlocked the process for us. By reconsidering how we were running meetings, sharing feedback, and collaborating, we were able to identify where we were going wrong and then try alternative approaches more freely.

When it came to implementing solutions, we were also sure to  stay open to experimentation while challenging our core assumptions of what would work and wouldn’t. This really helped us refine the working process and tailor it to our particular team and goals.

Another example came with finding a new approach when work stalled on a specific page. For our features page, we began by following the standard approach we had developed – writing the copy and structuring the page first before then following with illustrations and images.

In this case, our existing approach got us to an impasse : it felt difficult for our designer to be creative and find the best way to translate ideas into images if the copy had already been defined and the structure felt too rigid. What we decided to do was to reverse the workflow completely and allow the designer to create design elements before we wrote the copy and implemented too rigid a structure.  

Throughout the project, creative thinking allowed us to challenge whether the existing way we did something was the right one and gave us scope to experiment and be open when finding solutions. Not only did this help us solve the immediate problems as they arose but they helped us come up with a great new design too! 

Creative thinking can come in extremely handy when it comes to communicating. If one form of communication or working process isn’t working, approaching the discussion with a creative thinking mindset can help resolve the immediate issue and create lasting change in how we converse and work together too. 

Like many virtual teams, we faced the challenge of some meetings feeling unproductive . The issues ranged from overrunning, crosstalk, not everyone feeling heard or able to contribute, or getting lost in ancillary discussions that were not productive or necessary. In an online setting, it can be hard to keep everyone on track and for things to run smoothly without accidentally talking over one another or causing frustration. 

When it came to crosstalk, we wanted to avoid the frustration of interruption and disruption but also wanted to ensure people did not feel like they couldn’t contribute . Using the finger rules technique in a remote setting allowed people to easily show when they wanted to speak and what they wanted to discuss without disrupting the flow of the meeting.

We also found that the reason some daily meetings felt unproductive was because the meetings were for the purpose of daily updates and there didn’t always feel like there was a lot to say, thus leading to frustration or unproductive time being spent in these meetings.

In this example, we moved to a weekly format while also ensuring that we continue daily check-ins on Slack. This approach meant that we cut down on unnecessary meetings while still ensuring everyone’s needs were met .

This method is an example of creatively approaching a communication problem by thinking outside of the box and being prepared to challenge core assumptions . While we all wanted to stay informed, it really helped to reconsider the methods for staying informed and whether our current approach was the best way to achieve what we needed. It was also useful to reassess how we approached meeting agendas and goal-setting – follow the link for more on that if you’re having difficulty with unproductive meetings!

Remember that creative thinking needn’t be explosive or radical to be useful – a simple shift in mindset or perspective can be all you need to create meaningful and impactful change .

Remember that looking to others and being inspired by how they did things can be as transformative as trying to reinvent the wheel!

A final example is how we approached collaborating on creating the new design. While all projects at SessionLab feature collaboration between multiple parties, in this case we wanted to create space for everyone on the team to contribute.

We found that when trying to collectively brainstorm in a live, remote session, it became difficult for everyone to contribute and reflect on what was being shared by other members of the team effectively .

Some people had been able to prepare less than others, other people were less aware of all the circumstances of the project, or others were less able to switch gears during their working day. This led to some contributions being missed, a messier working process, and a feeling of being rushed – all of which lead to less effective outcomes than we might have hoped for.

In this case, we thought of how asynchronous work , reflection time, and some small process changes might help solve the problems we were running into. We wanted to be able to respond to what was being shared more effectively while also creating space for everyone to contribute in a way that was most productive for them.

Starting the brainstorming session in personal MURAL boards asynchronously and on our own time meant everyone was able to ideate at the time that was best for them and without any distractions . By then encouraging review and reflection on other people’s boards ahead of the main session, we were able to properly take in ideas and let them develop without feeling hurried.

This approach reduced the amount of time we actively spent working together in a meeting while improving the quality of the work . It helped people engage with the process, reduced potential frustration, and also meant we were more able to respond fully to the suggestions of others. This was a great example of how thinking creatively and learning from others can help create better outcomes and a more streamlined process. 

It’s also worth noting that reflecting on our conversation with Anja Svetina Nabergoj regarding asynchronous learning and finding inspiration there was part of what helped this process along. Remember that looking to others and being inspired by how they did things can be as transformative as trying to reinvent the wheel!

Creative workshops and meetings made easy

Whether you find that creative thinking doesn’t come naturally, if your skills need some attention, or even if you just want to try new ways of working, it can be difficult to know where to begin .

Thinking about the creative thinking skills above and considering which you might be missing or could benefit from purposeful attention is a great place to start, though there are also some concrete ways you can approach the process and improve your creative thinking abilities in a pinch. Let’s see how! 

Be present and aware of how you feel

Create space for new ideas, look to others for inspiration, throw yourself into new things, encourage creative thinking in others.

All skills get better with practice and creative thinking is no exception. Whether it’s active listening, experimentation or any other creative thinking style, it’s okay to not get it right the first time . The very act of being open to new approaches and perspectives is itself a way to improve your creative thinking skill set. However you try to implement creative thinking, know that exploration, iteration, and practice are fundamental parts of the process.

Try starting small and practice your creative thinking skills in your interpersonal relationships and collaborative projects. Take note of how it goes and try building up to larger and larger implementations of your creative thinking approaches. 

A key part of cultivating or improving any new skill is to be fully present and aware when utilizing that skill. Consider how a sculptor needs to be aware of their materials, how they handle the material and place them on the board in order to be truly successful. Being present in the moment is important for any collaborative process, but is an especially vital aspect of creative thinking.

If you find yourself frustrated, excited, engaged, or stuck, make a mental note of how you are feeling and consider how you might do things differently. Staying present and actively engaging with how a situation makes you feel before responding is one of the most effective ways of cultivating and improving your creative thinking – be sure to give it a go! 

As with many aspects of creativity, it’s not always effective to force it. Good ideas and finding new approaches can take time and an important part of the creative thinking process is creating space not only for reflection but to rest and allow things to surface. This might mean building more quiet, mindful time into your routine, reading and finding new inspiration, or simply learning to take a break. 

While this can be difficult to get into the habit of, it does get easier with time. Try blocking out reflective time in your calendar or letting others know that you are taking the time in order to make it stick and avoid interruptions. Reflective space is important and useful, and by treating it as such, you can help ensure it happens and doesn’t get discarded or forgotten about.

One of the biggest barriers to thinking creatively is simply not being open to what is in front of you. Whether it’s rushing to use an existing solution without investigating alternatives, failing to listen or be present when something new is being presented, or sticking with your existing assumptions, a failure to stay open and reserve judgment can kill creative thinking.

Try to stay open and apply creative thinking without pressure or being overly critical in order to improve those skills and let more creative approaches surface in the future. 

One of the best ways to find new perspectives and alternative ways of thinking is by looking to others. Whether it’s finding inspiration from other creative thinkers via conversation, reading and researching new sources, or simply listening and observing, looking outside of yourself is one of the most effective ways you can jolt your creative thinking. 

Try finding sources outside of your normal circles, whatever the medium. It can be very easy to get into creative bubbles that might unwittingly exclude new forms of thinking. By broadening your social, creative and critical circles , you can be exposed to all kinds of potentially inspiring or creatively engaging ways of thinking and doing.

It’s hard to create space and an opportunity for new ways of thinking if you stick to the same routines and activities. You’ll often find that trying new things and exposing yourself to new hobbies, skills and approaches can be massively engaging and exciting too.

An important aspect of creative thinking is applying the learnings from one discipline or approach to another. If a developer were to throw themselves into learning how to dance, they might learn something they can apply to their role as a developer.

An open and honest desire to explore new experiences in and outside of your working life is a vital ingredient in the creative thinking process. Try saying yes to doing new things wherever you can find them – being alive to possibility and engaging in the world is a great way of supercharging your creativity! 

Creativity is even better when shared. Whether it’s crowdsourcing new ideas, iterating together, or helping others build their creative thinking skills, sharing the experience is often a useful and generative process for all involved.

Try bringing a group together to explore thinking creatively together or run a workshop on developing creative thinking skills in the workplace. Not only will it help your participants with their own creative discovery, but it will also help you develop your own creative skills. 

Over to you

As facilitators and advocates of the power of workshops, we’re passionate about how creative thinking can improve many aspects of a group’s personal and working lives. At its heart, creative thinking is an empathic, generative act, and by bringing those concepts to the fore, we believe everyone can see better outcomes when solving problems, generating ideas or communicating with others. 

We hope we’ve given you some great examples of creative thinking at work and how you might discover and nurture your own creative thinking skills . That said, this list is by no means exhaustive and there are many more ways you might try thinking creatively. Think of this post as a jumping-off point for further exploration and creative development!

Do you have any concepts or approaches you’ve used to become a better creative thinker? Did you find any of the creative thinking methods above particularly helpful? We’d love to hear about your experience in the comments below!

James Smart is Head of Content at SessionLab. He’s also a creative facilitator who has run workshops and designed courses for establishments like the National Centre for Writing, UK. He especially enjoys working with young people and empowering others in their creative practice.

Very nice information. Thanks for posting such an informative blog. Creative thinking is an unconventional thinking that looks at an issue from different perspectives. Innovative thinking is a thinking that converts / commercializes a creative idea into practical application.

The Fosbury Flop is a very good example of a creative idea and trend when we apply “the learnings from one discipline or approach [Engineering] to another [High Jump].”

thanks alot…very informative and thoroug

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7 Module 7: Thinking, Reasoning, and Problem-Solving

This module is about how a solid working knowledge of psychological principles can help you to think more effectively, so you can succeed in school and life. You might be inclined to believe that—because you have been thinking for as long as you can remember, because you are able to figure out the solution to many problems, because you feel capable of using logic to argue a point, because you can evaluate whether the things you read and hear make sense—you do not need any special training in thinking. But this, of course, is one of the key barriers to helping people think better. If you do not believe that there is anything wrong, why try to fix it?

The human brain is indeed a remarkable thinking machine, capable of amazing, complex, creative, logical thoughts. Why, then, are we telling you that you need to learn how to think? Mainly because one major lesson from cognitive psychology is that these capabilities of the human brain are relatively infrequently realized. Many psychologists believe that people are essentially “cognitive misers.” It is not that we are lazy, but that we have a tendency to expend the least amount of mental effort necessary. Although you may not realize it, it actually takes a great deal of energy to think. Careful, deliberative reasoning and critical thinking are very difficult. Because we seem to be successful without going to the trouble of using these skills well, it feels unnecessary to develop them. As you shall see, however, there are many pitfalls in the cognitive processes described in this module. When people do not devote extra effort to learning and improving reasoning, problem solving, and critical thinking skills, they make many errors.

As is true for memory, if you develop the cognitive skills presented in this module, you will be more successful in school. It is important that you realize, however, that these skills will help you far beyond school, even more so than a good memory will. Although it is somewhat useful to have a good memory, ten years from now no potential employer will care how many questions you got right on multiple choice exams during college. All of them will, however, recognize whether you are a logical, analytical, critical thinker. With these thinking skills, you will be an effective, persuasive communicator and an excellent problem solver.

The module begins by describing different kinds of thought and knowledge, especially conceptual knowledge and critical thinking. An understanding of these differences will be valuable as you progress through school and encounter different assignments that require you to tap into different kinds of knowledge. The second section covers deductive and inductive reasoning, which are processes we use to construct and evaluate strong arguments. They are essential skills to have whenever you are trying to persuade someone (including yourself) of some point, or to respond to someone’s efforts to persuade you. The module ends with a section about problem solving. A solid understanding of the key processes involved in problem solving will help you to handle many daily challenges.

7.1. Different kinds of thought

7.2. Reasoning and Judgment

7.3. Problem Solving

READING WITH PURPOSE

Remember and understand.

By reading and studying Module 7, you should be able to remember and describe:

• Concepts and inferences (7.1)
• Procedural knowledge (7.1)
• Metacognition (7.1)
• Characteristics of critical thinking:  skepticism; identify biases, distortions, omissions, and assumptions; reasoning and problem solving skills  (7.1)
• Reasoning:  deductive reasoning, deductively valid argument, inductive reasoning, inductively strong argument, availability heuristic, representativeness heuristic  (7.2)
• Fixation:  functional fixedness, mental set  (7.3)
• Algorithms, heuristics, and the role of confirmation bias (7.3)
• Effective problem solving sequence (7.3)

By reading and thinking about how the concepts in Module 6 apply to real life, you should be able to:

• Identify which type of knowledge a piece of information is (7.1)
• Recognize examples of deductive and inductive reasoning (7.2)
• Recognize judgments that have probably been influenced by the availability heuristic (7.2)
• Recognize examples of problem solving heuristics and algorithms (7.3)

Analyze, Evaluate, and Create

By reading and thinking about Module 6, participating in classroom activities, and completing out-of-class assignments, you should be able to:

• Use the principles of critical thinking to evaluate information (7.1)
• Explain whether examples of reasoning arguments are deductively valid or inductively strong (7.2)
• Outline how you could try to solve a problem from your life using the effective problem solving sequence (7.3)

7.1. Different kinds of thought and knowledge

• Take a few minutes to write down everything that you know about dogs.
• Do you believe that:
• Psychic ability exists?
• Hypnosis is an altered state of consciousness?
• Magnet therapy is effective for relieving pain?
• Aerobic exercise is an effective treatment for depression?
• UFO’s from outer space have visited earth?

On what do you base your belief or disbelief for the questions above?

Of course, we all know what is meant by the words  think  and  knowledge . You probably also realize that they are not unitary concepts; there are different kinds of thought and knowledge. In this section, let us look at some of these differences. If you are familiar with these different kinds of thought and pay attention to them in your classes, it will help you to focus on the right goals, learn more effectively, and succeed in school. Different assignments and requirements in school call on you to use different kinds of knowledge or thought, so it will be very helpful for you to learn to recognize them (Anderson, et al. 2001).

Factual and conceptual knowledge

Module 5 introduced the idea of declarative memory, which is composed of facts and episodes. If you have ever played a trivia game or watched Jeopardy on TV, you realize that the human brain is able to hold an extraordinary number of facts. Likewise, you realize that each of us has an enormous store of episodes, essentially facts about events that happened in our own lives. It may be difficult to keep that in mind when we are struggling to retrieve one of those facts while taking an exam, however. Part of the problem is that, in contradiction to the advice from Module 5, many students continue to try to memorize course material as a series of unrelated facts (picture a history student simply trying to memorize history as a set of unrelated dates without any coherent story tying them together). Facts in the real world are not random and unorganized, however. It is the way that they are organized that constitutes a second key kind of knowledge, conceptual.

Concepts are nothing more than our mental representations of categories of things in the world. For example, think about dogs. When you do this, you might remember specific facts about dogs, such as they have fur and they bark. You may also recall dogs that you have encountered and picture them in your mind. All of this information (and more) makes up your concept of dog. You can have concepts of simple categories (e.g., triangle), complex categories (e.g., small dogs that sleep all day, eat out of the garbage, and bark at leaves), kinds of people (e.g., psychology professors), events (e.g., birthday parties), and abstract ideas (e.g., justice). Gregory Murphy (2002) refers to concepts as the “glue that holds our mental life together” (p. 1). Very simply, summarizing the world by using concepts is one of the most important cognitive tasks that we do. Our conceptual knowledge  is  our knowledge about the world. Individual concepts are related to each other to form a rich interconnected network of knowledge. For example, think about how the following concepts might be related to each other: dog, pet, play, Frisbee, chew toy, shoe. Or, of more obvious use to you now, how these concepts are related: working memory, long-term memory, declarative memory, procedural memory, and rehearsal? Because our minds have a natural tendency to organize information conceptually, when students try to remember course material as isolated facts, they are working against their strengths.

One last important point about concepts is that they allow you to instantly know a great deal of information about something. For example, if someone hands you a small red object and says, “here is an apple,” they do not have to tell you, “it is something you can eat.” You already know that you can eat it because it is true by virtue of the fact that the object is an apple; this is called drawing an  inference , assuming that something is true on the basis of your previous knowledge (for example, of category membership or of how the world works) or logical reasoning.

Procedural knowledge

Physical skills, such as tying your shoes, doing a cartwheel, and driving a car (or doing all three at the same time, but don’t try this at home) are certainly a kind of knowledge. They are procedural knowledge, the same idea as procedural memory that you saw in Module 5. Mental skills, such as reading, debating, and planning a psychology experiment, are procedural knowledge, as well. In short, procedural knowledge is the knowledge how to do something (Cohen & Eichenbaum, 1993).

Metacognitive knowledge

Floyd used to think that he had a great memory. Now, he has a better memory. Why? Because he finally realized that his memory was not as great as he once thought it was. Because Floyd eventually learned that he often forgets where he put things, he finally developed the habit of putting things in the same place. (Unfortunately, he did not learn this lesson before losing at least 5 watches and a wedding ring.) Because he finally realized that he often forgets to do things, he finally started using the To Do list app on his phone. And so on. Floyd’s insights about the real limitations of his memory have allowed him to remember things that he used to forget.

All of us have knowledge about the way our own minds work. You may know that you have a good memory for people’s names and a poor memory for math formulas. Someone else might realize that they have difficulty remembering to do things, like stopping at the store on the way home. Others still know that they tend to overlook details. This knowledge about our own thinking is actually quite important; it is called metacognitive knowledge, or  metacognition . Like other kinds of thinking skills, it is subject to error. For example, in unpublished research, one of the authors surveyed about 120 General Psychology students on the first day of the term. Among other questions, the students were asked them to predict their grade in the class and report their current Grade Point Average. Two-thirds of the students predicted that their grade in the course would be higher than their GPA. (The reality is that at our college, students tend to earn lower grades in psychology than their overall GPA.) Another example: Students routinely report that they thought they had done well on an exam, only to discover, to their dismay, that they were wrong (more on that important problem in a moment). Both errors reveal a breakdown in metacognition.

The Dunning-Kruger Effect

In general, most college students probably do not study enough. For example, using data from the National Survey of Student Engagement, Fosnacht, McCormack, and Lerma (2018) reported that first-year students at 4-year colleges in the U.S. averaged less than 14 hours per week preparing for classes. The typical suggestion is that you should spend two hours outside of class for every hour in class, or 24 – 30 hours per week for a full-time student. Clearly, students in general are nowhere near that recommended mark. Many observers, including some faculty, believe that this shortfall is a result of students being too busy or lazy. Now, it may be true that many students are too busy, with work and family obligations, for example. Others, are not particularly motivated in school, and therefore might correctly be labeled lazy. A third possible explanation, however, is that some students might not think they need to spend this much time. And this is a matter of metacognition. Consider the scenario that we mentioned above, students thinking they had done well on an exam only to discover that they did not. Justin Kruger and David Dunning examined scenarios very much like this in 1999. Kruger and Dunning gave research participants tests measuring humor, logic, and grammar. Then, they asked the participants to assess their own abilities and test performance in these areas. They found that participants in general tended to overestimate their abilities, already a problem with metacognition. Importantly, the participants who scored the lowest overestimated their abilities the most. Specifically, students who scored in the bottom quarter (averaging in the 12th percentile) thought they had scored in the 62nd percentile. This has become known as the  Dunning-Kruger effect . Many individual faculty members have replicated these results with their own student on their course exams, including the authors of this book. Think about it. Some students who just took an exam and performed poorly believe that they did well before seeing their score. It seems very likely that these are the very same students who stopped studying the night before because they thought they were “done.” Quite simply, it is not just that they did not know the material. They did not know that they did not know the material. That is poor metacognition.

In order to develop good metacognitive skills, you should continually monitor your thinking and seek frequent feedback on the accuracy of your thinking (Medina, Castleberry, & Persky 2017). For example, in classes get in the habit of predicting your exam grades. As soon as possible after taking an exam, try to find out which questions you missed and try to figure out why. If you do this soon enough, you may be able to recall the way it felt when you originally answered the question. Did you feel confident that you had answered the question correctly? Then you have just discovered an opportunity to improve your metacognition. Be on the lookout for that feeling and respond with caution.

concept :  a mental representation of a category of things in the world

Dunning-Kruger effect : individuals who are less competent tend to overestimate their abilities more than individuals who are more competent do

inference : an assumption about the truth of something that is not stated. Inferences come from our prior knowledge and experience, and from logical reasoning

metacognition :  knowledge about one’s own cognitive processes; thinking about your thinking

Critical thinking

One particular kind of knowledge or thinking skill that is related to metacognition is  critical thinking (Chew, 2020). You may have noticed that critical thinking is an objective in many college courses, and thus it could be a legitimate topic to cover in nearly any college course. It is particularly appropriate in psychology, however. As the science of (behavior and) mental processes, psychology is obviously well suited to be the discipline through which you should be introduced to this important way of thinking.

More importantly, there is a particular need to use critical thinking in psychology. We are all, in a way, experts in human behavior and mental processes, having engaged in them literally since birth. Thus, perhaps more than in any other class, students typically approach psychology with very clear ideas and opinions about its subject matter. That is, students already “know” a lot about psychology. The problem is, “it ain’t so much the things we don’t know that get us into trouble. It’s the things we know that just ain’t so” (Ward, quoted in Gilovich 1991). Indeed, many of students’ preconceptions about psychology are just plain wrong. Randolph Smith (2002) wrote a book about critical thinking in psychology called  Challenging Your Preconceptions,  highlighting this fact. On the other hand, many of students’ preconceptions about psychology are just plain right! But wait, how do you know which of your preconceptions are right and which are wrong? And when you come across a research finding or theory in this class that contradicts your preconceptions, what will you do? Will you stick to your original idea, discounting the information from the class? Will you immediately change your mind? Critical thinking can help us sort through this confusing mess.

But what is critical thinking? The goal of critical thinking is simple to state (but extraordinarily difficult to achieve): it is to be right, to draw the correct conclusions, to believe in things that are true and to disbelieve things that are false. We will provide two definitions of critical thinking (or, if you like, one large definition with two distinct parts). First, a more conceptual one: Critical thinking is thinking like a scientist in your everyday life (Schmaltz, Jansen, & Wenckowski, 2017).  Our second definition is more operational; it is simply a list of skills that are essential to be a critical thinker. Critical thinking entails solid reasoning and problem solving skills; skepticism; and an ability to identify biases, distortions, omissions, and assumptions. Excellent deductive and inductive reasoning, and problem solving skills contribute to critical thinking. So, you can consider the subject matter of sections 7.2 and 7.3 to be part of critical thinking. Because we will be devoting considerable time to these concepts in the rest of the module, let us begin with a discussion about the other aspects of critical thinking.

Let’s address that first part of the definition. Scientists form hypotheses, or predictions about some possible future observations. Then, they collect data, or information (think of this as making those future observations). They do their best to make unbiased observations using reliable techniques that have been verified by others. Then, and only then, they draw a conclusion about what those observations mean. Oh, and do not forget the most important part. “Conclusion” is probably not the most appropriate word because this conclusion is only tentative. A scientist is always prepared that someone else might come along and produce new observations that would require a new conclusion be drawn. Wow! If you like to be right, you could do a lot worse than using a process like this.

A Critical Thinker’s Toolkit 

Now for the second part of the definition. Good critical thinkers (and scientists) rely on a variety of tools to evaluate information. Perhaps the most recognizable tool for critical thinking is  skepticism (and this term provides the clearest link to the thinking like a scientist definition, as you are about to see). Some people intend it as an insult when they call someone a skeptic. But if someone calls you a skeptic, if they are using the term correctly, you should consider it a great compliment. Simply put, skepticism is a way of thinking in which you refrain from drawing a conclusion or changing your mind until good evidence has been provided. People from Missouri should recognize this principle, as Missouri is known as the Show-Me State. As a skeptic, you are not inclined to believe something just because someone said so, because someone else believes it, or because it sounds reasonable. You must be persuaded by high quality evidence.

Of course, if that evidence is produced, you have a responsibility as a skeptic to change your belief. Failure to change a belief in the face of good evidence is not skepticism; skepticism has open mindedness at its core. M. Neil Browne and Stuart Keeley (2018) use the term weak sense critical thinking to describe critical thinking behaviors that are used only to strengthen a prior belief. Strong sense critical thinking, on the other hand, has as its goal reaching the best conclusion. Sometimes that means strengthening your prior belief, but sometimes it means changing your belief to accommodate the better evidence.

Many times, a failure to think critically or weak sense critical thinking is related to a  bias , an inclination, tendency, leaning, or prejudice. Everybody has biases, but many people are unaware of them. Awareness of your own biases gives you the opportunity to control or counteract them. Unfortunately, however, many people are happy to let their biases creep into their attempts to persuade others; indeed, it is a key part of their persuasive strategy. To see how these biases influence messages, just look at the different descriptions and explanations of the same events given by people of different ages or income brackets, or conservative versus liberal commentators, or by commentators from different parts of the world. Of course, to be successful, these people who are consciously using their biases must disguise them. Even undisguised biases can be difficult to identify, so disguised ones can be nearly impossible.

Here are some common sources of biases:

• Personal values and beliefs.  Some people believe that human beings are basically driven to seek power and that they are typically in competition with one another over scarce resources. These beliefs are similar to the world-view that political scientists call “realism.” Other people believe that human beings prefer to cooperate and that, given the chance, they will do so. These beliefs are similar to the world-view known as “idealism.” For many people, these deeply held beliefs can influence, or bias, their interpretations of such wide ranging situations as the behavior of nations and their leaders or the behavior of the driver in the car ahead of you. For example, if your worldview is that people are typically in competition and someone cuts you off on the highway, you may assume that the driver did it purposely to get ahead of you. Other types of beliefs about the way the world is or the way the world should be, for example, political beliefs, can similarly become a significant source of bias.
• Racism, sexism, ageism and other forms of prejudice and bigotry.  These are, sadly, a common source of bias in many people. They are essentially a special kind of “belief about the way the world is.” These beliefs—for example, that women do not make effective leaders—lead people to ignore contradictory evidence (examples of effective women leaders, or research that disputes the belief) and to interpret ambiguous evidence in a way consistent with the belief.
• Self-interest.  When particular people benefit from things turning out a certain way, they can sometimes be very susceptible to letting that interest bias them. For example, a company that will earn a profit if they sell their product may have a bias in the way that they give information about their product. A union that will benefit if its members get a generous contract might have a bias in the way it presents information about salaries at competing organizations. (Note that our inclusion of examples describing both companies and unions is an explicit attempt to control for our own personal biases). Home buyers are often dismayed to discover that they purchased their dream house from someone whose self-interest led them to lie about flooding problems in the basement or back yard. This principle, the biasing power of self-interest, is likely what led to the famous phrase  Caveat Emptor  (let the buyer beware) .  

Knowing that these types of biases exist will help you evaluate evidence more critically. Do not forget, though, that people are not always keen to let you discover the sources of biases in their arguments. For example, companies or political organizations can sometimes disguise their support of a research study by contracting with a university professor, who comes complete with a seemingly unbiased institutional affiliation, to conduct the study.

People’s biases, conscious or unconscious, can lead them to make omissions, distortions, and assumptions that undermine our ability to correctly evaluate evidence. It is essential that you look for these elements. Always ask, what is missing, what is not as it appears, and what is being assumed here? For example, consider this (fictional) chart from an ad reporting customer satisfaction at 4 local health clubs.

Clearly, from the results of the chart, one would be tempted to give Club C a try, as customer satisfaction is much higher than for the other 3 clubs.

There are so many distortions and omissions in this chart, however, that it is actually quite meaningless. First, how was satisfaction measured? Do the bars represent responses to a survey? If so, how were the questions asked? Most importantly, where is the missing scale for the chart? Although the differences look quite large, are they really?

Well, here is the same chart, with a different scale, this time labeled:

Club C is not so impressive any more, is it? In fact, all of the health clubs have customer satisfaction ratings (whatever that means) between 85% and 88%. In the first chart, the entire scale of the graph included only the percentages between 83 and 89. This “judicious” choice of scale—some would call it a distortion—and omission of that scale from the chart make the tiny differences among the clubs seem important, however.

Also, in order to be a critical thinker, you need to learn to pay attention to the assumptions that underlie a message. Let us briefly illustrate the role of assumptions by touching on some people’s beliefs about the criminal justice system in the US. Some believe that a major problem with our judicial system is that many criminals go free because of legal technicalities. Others believe that a major problem is that many innocent people are convicted of crimes. The simple fact is, both types of errors occur. A person’s conclusion about which flaw in our judicial system is the greater tragedy is based on an assumption about which of these is the more serious error (letting the guilty go free or convicting the innocent). This type of assumption is called a value assumption (Browne and Keeley, 2018). It reflects the differences in values that people develop, differences that may lead us to disregard valid evidence that does not fit in with our particular values.

Oh, by the way, some students probably noticed this, but the seven tips for evaluating information that we shared in Module 1 are related to this. Actually, they are part of this section. The tips are, to a very large degree, set of ideas you can use to help you identify biases, distortions, omissions, and assumptions. If you do not remember this section, we strongly recommend you take a few minutes to review it.

skepticism :  a way of thinking in which you refrain from drawing a conclusion or changing your mind until good evidence has been provided

bias : an inclination, tendency, leaning, or prejudice

• Which of your beliefs (or disbeliefs) from the Activate exercise for this section were derived from a process of critical thinking? If some of your beliefs were not based on critical thinking, are you willing to reassess these beliefs? If the answer is no, why do you think that is? If the answer is yes, what concrete steps will you take?

7.2 Reasoning and Judgment

• What percentage of kidnappings are committed by strangers?
• Which area of the house is riskiest: kitchen, bathroom, or stairs?
• What is the most common cancer in the US?
• What percentage of workplace homicides are committed by co-workers?

An essential set of procedural thinking skills is  reasoning , the ability to generate and evaluate solid conclusions from a set of statements or evidence. You should note that these conclusions (when they are generated instead of being evaluated) are one key type of inference that we described in Section 7.1. There are two main types of reasoning, deductive and inductive.

Deductive reasoning

Suppose your teacher tells you that if you get an A on the final exam in a course, you will get an A for the whole course. Then, you get an A on the final exam. What will your final course grade be? Most people can see instantly that you can conclude with certainty that you will get an A for the course. This is a type of reasoning called  deductive reasoning , which is defined as reasoning in which a conclusion is guaranteed to be true as long as the statements leading to it are true. The three statements can be listed as an  argument , with two beginning statements and a conclusion:

Statement 1: If you get an A on the final exam, you will get an A for the course

Statement 2: You get an A on the final exam

Conclusion: You will get an A for the course

This particular arrangement, in which true beginning statements lead to a guaranteed true conclusion, is known as a  deductively valid argument . Although deductive reasoning is often the subject of abstract, brain-teasing, puzzle-like word problems, it is actually an extremely important type of everyday reasoning. It is just hard to recognize sometimes. For example, imagine that you are looking for your car keys and you realize that they are either in the kitchen drawer or in your book bag. After looking in the kitchen drawer, you instantly know that they must be in your book bag. That conclusion results from a simple deductive reasoning argument. In addition, solid deductive reasoning skills are necessary for you to succeed in the sciences, philosophy, math, computer programming, and any endeavor involving the use of logic to persuade others to your point of view or to evaluate others’ arguments.

Cognitive psychologists, and before them philosophers, have been quite interested in deductive reasoning, not so much for its practical applications, but for the insights it can offer them about the ways that human beings think. One of the early ideas to emerge from the examination of deductive reasoning is that people learn (or develop) mental versions of rules that allow them to solve these types of reasoning problems (Braine, 1978; Braine, Reiser, & Rumain, 1984). The best way to see this point of view is to realize that there are different possible rules, and some of them are very simple. For example, consider this rule of logic:

therefore q

Logical rules are often presented abstractly, as letters, in order to imply that they can be used in very many specific situations. Here is a concrete version of the of the same rule:

I’ll either have pizza or a hamburger for dinner tonight (p or q)

I won’t have pizza (not p)

Therefore, I’ll have a hamburger (therefore q)

This kind of reasoning seems so natural, so easy, that it is quite plausible that we would use a version of this rule in our daily lives. At least, it seems more plausible than some of the alternative possibilities—for example, that we need to have experience with the specific situation (pizza or hamburger, in this case) in order to solve this type of problem easily. So perhaps there is a form of natural logic (Rips, 1990) that contains very simple versions of logical rules. When we are faced with a reasoning problem that maps onto one of these rules, we use the rule.

But be very careful; things are not always as easy as they seem. Even these simple rules are not so simple. For example, consider the following rule. Many people fail to realize that this rule is just as valid as the pizza or hamburger rule above.

if p, then q

therefore, not p

Concrete version:

If I eat dinner, then I will have dessert

I did not have dessert

Therefore, I did not eat dinner

The simple fact is, it can be very difficult for people to apply rules of deductive logic correctly; as a result, they make many errors when trying to do so. Is this a deductively valid argument or not?

Students who like school study a lot

Students who study a lot get good grades

Jane does not like school

Therefore, Jane does not get good grades

Many people are surprised to discover that this is not a logically valid argument; the conclusion is not guaranteed to be true from the beginning statements. Although the first statement says that students who like school study a lot, it does NOT say that students who do not like school do not study a lot. In other words, it may very well be possible to study a lot without liking school. Even people who sometimes get problems like this right might not be using the rules of deductive reasoning. Instead, they might just be making judgments for examples they know, in this case, remembering instances of people who get good grades despite not liking school.

Making deductive reasoning even more difficult is the fact that there are two important properties that an argument may have. One, it can be valid or invalid (meaning that the conclusion does or does not follow logically from the statements leading up to it). Two, an argument (or more correctly, its conclusion) can be true or false. Here is an example of an argument that is logically valid, but has a false conclusion (at least we think it is false).

Either you are eleven feet tall or the Grand Canyon was created by a spaceship crashing into the earth.

You are not eleven feet tall

Therefore the Grand Canyon was created by a spaceship crashing into the earth

This argument has the exact same form as the pizza or hamburger argument above, making it is deductively valid. The conclusion is so false, however, that it is absurd (of course, the reason the conclusion is false is that the first statement is false). When people are judging arguments, they tend to not observe the difference between deductive validity and the empirical truth of statements or conclusions. If the elements of an argument happen to be true, people are likely to judge the argument logically valid; if the elements are false, they will very likely judge it invalid (Markovits & Bouffard-Bouchard, 1992; Moshman & Franks, 1986). Thus, it seems a stretch to say that people are using these logical rules to judge the validity of arguments. Many psychologists believe that most people actually have very limited deductive reasoning skills (Johnson-Laird, 1999). They argue that when faced with a problem for which deductive logic is required, people resort to some simpler technique, such as matching terms that appear in the statements and the conclusion (Evans, 1982). This might not seem like a problem, but what if reasoners believe that the elements are true and they happen to be wrong; they will would believe that they are using a form of reasoning that guarantees they are correct and yet be wrong.

deductive reasoning :  a type of reasoning in which the conclusion is guaranteed to be true any time the statements leading up to it are true

argument :  a set of statements in which the beginning statements lead to a conclusion

deductively valid argument :  an argument for which true beginning statements guarantee that the conclusion is true

Inductive reasoning and judgment

Every day, you make many judgments about the likelihood of one thing or another. Whether you realize it or not, you are practicing  inductive reasoning   on a daily basis. In inductive reasoning arguments, a conclusion is likely whenever the statements preceding it are true. The first thing to notice about inductive reasoning is that, by definition, you can never be sure about your conclusion; you can only estimate how likely the conclusion is. Inductive reasoning may lead you to focus on Memory Encoding and Recoding when you study for the exam, but it is possible the instructor will ask more questions about Memory Retrieval instead. Unlike deductive reasoning, the conclusions you reach through inductive reasoning are only probable, not certain. That is why scientists consider inductive reasoning weaker than deductive reasoning. But imagine how hard it would be for us to function if we could not act unless we were certain about the outcome.

Inductive reasoning can be represented as logical arguments consisting of statements and a conclusion, just as deductive reasoning can be. In an inductive argument, you are given some statements and a conclusion (or you are given some statements and must draw a conclusion). An argument is  inductively strong   if the conclusion would be very probable whenever the statements are true. So, for example, here is an inductively strong argument:

• Statement #1: The forecaster on Channel 2 said it is going to rain today.
• Statement #2: The forecaster on Channel 5 said it is going to rain today.
• Statement #3: It is very cloudy and humid.
• Statement #4: You just heard thunder.
• Conclusion (or judgment): It is going to rain today.

Think of the statements as evidence, on the basis of which you will draw a conclusion. So, based on the evidence presented in the four statements, it is very likely that it will rain today. Will it definitely rain today? Certainly not. We can all think of times that the weather forecaster was wrong.

A true story: Some years ago psychology student was watching a baseball playoff game between the St. Louis Cardinals and the Los Angeles Dodgers. A graphic on the screen had just informed the audience that the Cardinal at bat, (Hall of Fame shortstop) Ozzie Smith, a switch hitter batting left-handed for this plate appearance, had never, in nearly 3000 career at-bats, hit a home run left-handed. The student, who had just learned about inductive reasoning in his psychology class, turned to his companion (a Cardinals fan) and smugly said, “It is an inductively strong argument that Ozzie Smith will not hit a home run.” He turned back to face the television just in time to watch the ball sail over the right field fence for a home run. Although the student felt foolish at the time, he was not wrong. It was an inductively strong argument; 3000 at-bats is an awful lot of evidence suggesting that the Wizard of Ozz (as he was known) would not be hitting one out of the park (think of each at-bat without a home run as a statement in an inductive argument). Sadly (for the die-hard Cubs fan and Cardinals-hating student), despite the strength of the argument, the conclusion was wrong.

Given the possibility that we might draw an incorrect conclusion even with an inductively strong argument, we really want to be sure that we do, in fact, make inductively strong arguments. If we judge something probable, it had better be probable. If we judge something nearly impossible, it had better not happen. Think of inductive reasoning, then, as making reasonably accurate judgments of the probability of some conclusion given a set of evidence.

We base many decisions in our lives on inductive reasoning. For example:

Statement #1: Psychology is not my best subject

Statement #2: My psychology instructor has a reputation for giving difficult exams

Statement #3: My first psychology exam was much harder than I expected

Judgment: The next exam will probably be very difficult.

Decision: I will study tonight instead of watching Netflix.

Some other examples of judgments that people commonly make in a school context include judgments of the likelihood that:

• A particular class will be interesting/useful/difficult
• You will be able to finish writing a paper by next week if you go out tonight
• Your laptop’s battery will last through the next trip to the library
• You will not miss anything important if you skip class tomorrow
• Your instructor will not notice if you skip class tomorrow
• You will be able to find a book that you will need for a paper
• There will be an essay question about Memory Encoding on the next exam

Tversky and Kahneman (1983) recognized that there are two general ways that we might make these judgments; they termed them extensional (i.e., following the laws of probability) and intuitive (i.e., using shortcuts or heuristics, see below). We will use a similar distinction between Type 1 and Type 2 thinking, as described by Keith Stanovich and his colleagues (Evans and Stanovich, 2013; Stanovich and West, 2000). Type 1 thinking is fast, automatic, effortful, and emotional. In fact, it is hardly fair to call it reasoning at all, as judgments just seem to pop into one’s head. Type 2 thinking , on the other hand, is slow, effortful, and logical. So obviously, it is more likely to lead to a correct judgment, or an optimal decision. The problem is, we tend to over-rely on Type 1. Now, we are not saying that Type 2 is the right way to go for every decision or judgment we make. It seems a bit much, for example, to engage in a step-by-step logical reasoning procedure to decide whether we will have chicken or fish for dinner tonight.

Many bad decisions in some very important contexts, however, can be traced back to poor judgments of the likelihood of certain risks or outcomes that result from the use of Type 1 when a more logical reasoning process would have been more appropriate. For example:

Statement #1: It is late at night.

Statement #2: Albert has been drinking beer for the past five hours at a party.

Statement #3: Albert is not exactly sure where he is or how far away home is.

Judgment: Albert will have no difficulty walking home.

Decision: He walks home alone.

As you can see in this example, the three statements backing up the judgment do not really support it. In other words, this argument is not inductively strong because it is based on judgments that ignore the laws of probability. What are the chances that someone facing these conditions will be able to walk home alone easily? And one need not be drunk to make poor decisions based on judgments that just pop into our heads.

The truth is that many of our probability judgments do not come very close to what the laws of probability say they should be. Think about it. In order for us to reason in accordance with these laws, we would need to know the laws of probability, which would allow us to calculate the relationship between particular pieces of evidence and the probability of some outcome (i.e., how much likelihood should change given a piece of evidence), and we would have to do these heavy math calculations in our heads. After all, that is what Type 2 requires. Needless to say, even if we were motivated, we often do not even know how to apply Type 2 reasoning in many cases.

So what do we do when we don’t have the knowledge, skills, or time required to make the correct mathematical judgment? Do we hold off and wait until we can get better evidence? Do we read up on probability and fire up our calculator app so we can compute the correct probability? Of course not. We rely on Type 1 thinking. We “wing it.” That is, we come up with a likelihood estimate using some means at our disposal. Psychologists use the term heuristic to describe the type of “winging it” we are talking about. A  heuristic   is a shortcut strategy that we use to make some judgment or solve some problem (see Section 7.3). Heuristics are easy and quick, think of them as the basic procedures that are characteristic of Type 1.  They can absolutely lead to reasonably good judgments and decisions in some situations (like choosing between chicken and fish for dinner). They are, however, far from foolproof. There are, in fact, quite a lot of situations in which heuristics can lead us to make incorrect judgments, and in many cases the decisions based on those judgments can have serious consequences.

Let us return to the activity that begins this section. You were asked to judge the likelihood (or frequency) of certain events and risks. You were free to come up with your own evidence (or statements) to make these judgments. This is where a heuristic crops up. As a judgment shortcut, we tend to generate specific examples of those very events to help us decide their likelihood or frequency. For example, if we are asked to judge how common, frequent, or likely a particular type of cancer is, many of our statements would be examples of specific cancer cases:

Statement #1: Andy Kaufman (comedian) had lung cancer.

Statement #2: Colin Powell (US Secretary of State) had prostate cancer.

Statement #3: Bob Marley (musician) had skin and brain cancer

Statement #4: Sandra Day O’Connor (Supreme Court Justice) had breast cancer.

Statement #5: Fred Rogers (children’s entertainer) had stomach cancer.

Statement #6: Robin Roberts (news anchor) had breast cancer.

Statement #7: Bette Davis (actress) had breast cancer.

Judgment: Breast cancer is the most common type.

Your own experience or memory may also tell you that breast cancer is the most common type. But it is not (although it is common). Actually, skin cancer is the most common type in the US. We make the same types of misjudgments all the time because we do not generate the examples or evidence according to their actual frequencies or probabilities. Instead, we have a tendency (or bias) to search for the examples in memory; if they are easy to retrieve, we assume that they are common. To rephrase this in the language of the heuristic, events seem more likely to the extent that they are available to memory. This bias has been termed the  availability heuristic   (Kahneman and Tversky, 1974).

The fact that we use the availability heuristic does not automatically mean that our judgment is wrong. The reason we use heuristics in the first place is that they work fairly well in many cases (and, of course that they are easy to use). So, the easiest examples to think of sometimes are the most common ones. Is it more likely that a member of the U.S. Senate is a man or a woman? Most people have a much easier time generating examples of male senators. And as it turns out, the U.S. Senate has many more men than women (74 to 26 in 2020). In this case, then, the availability heuristic would lead you to make the correct judgment; it is far more likely that a senator would be a man.

In many other cases, however, the availability heuristic will lead us astray. This is because events can be memorable for many reasons other than their frequency. Section 5.2, Encoding Meaning, suggested that one good way to encode the meaning of some information is to form a mental image of it. Thus, information that has been pictured mentally will be more available to memory. Indeed, an event that is vivid and easily pictured will trick many people into supposing that type of event is more common than it actually is. Repetition of information will also make it more memorable. So, if the same event is described to you in a magazine, on the evening news, on a podcast that you listen to, and in your Facebook feed; it will be very available to memory. Again, the availability heuristic will cause you to misperceive the frequency of these types of events.

Most interestingly, information that is unusual is more memorable. Suppose we give you the following list of words to remember: box, flower, letter, platypus, oven, boat, newspaper, purse, drum, car. Very likely, the easiest word to remember would be platypus, the unusual one. The same thing occurs with memories of events. An event may be available to memory because it is unusual, yet the availability heuristic leads us to judge that the event is common. Did you catch that? In these cases, the availability heuristic makes us think the exact opposite of the true frequency. We end up thinking something is common because it is unusual (and therefore memorable). Yikes.

The misapplication of the availability heuristic sometimes has unfortunate results. For example, if you went to K-12 school in the US over the past 10 years, it is extremely likely that you have participated in lockdown and active shooter drills. Of course, everyone is trying to prevent the tragedy of another school shooting. And believe us, we are not trying to minimize how terrible the tragedy is. But the truth of the matter is, school shootings are extremely rare. Because the federal government does not keep a database of school shootings, the Washington Post has maintained their own running tally. Between 1999 and January 2020 (the date of the most recent school shooting with a death in the US at of the time this paragraph was written), the Post reported a total of 254 people died in school shootings in the US. Not 254 per year, 254 total. That is an average of 12 per year. Of course, that is 254 people who should not have died (particularly because many were children), but in a country with approximately 60,000,000 students and teachers, this is a very small risk.

But many students and teachers are terrified that they will be victims of school shootings because of the availability heuristic. It is so easy to think of examples (they are very available to memory) that people believe the event is very common. It is not. And there is a downside to this. We happen to believe that there is an enormous gun violence problem in the United States. According the the Centers for Disease Control and Prevention, there were 39,773 firearm deaths in the US in 2017. Fifteen of those deaths were in school shootings, according to the Post. 60% of those deaths were suicides. When people pay attention to the school shooting risk (low), they often fail to notice the much larger risk.

And examples like this are by no means unique. The authors of this book have been teaching psychology since the 1990’s. We have been able to make the exact same arguments about the misapplication of the availability heuristics and keep them current by simply swapping out for the “fear of the day.” In the 1990’s it was children being kidnapped by strangers (it was known as “stranger danger”) despite the facts that kidnappings accounted for only 2% of the violent crimes committed against children, and only 24% of kidnappings are committed by strangers (US Department of Justice, 2007). This fear overlapped with the fear of terrorism that gripped the country after the 2001 terrorist attacks on the World Trade Center and US Pentagon and still plagues the population of the US somewhat in 2020. After a well-publicized, sensational act of violence, people are extremely likely to increase their estimates of the chances that they, too, will be victims of terror. Think about the reality, however. In October of 2001, a terrorist mailed anthrax spores to members of the US government and a number of media companies. A total of five people died as a result of this attack. The nation was nearly paralyzed by the fear of dying from the attack; in reality the probability of an individual person dying was 0.00000002.

The availability heuristic can lead you to make incorrect judgments in a school setting as well. For example, suppose you are trying to decide if you should take a class from a particular math professor. You might try to make a judgment of how good a teacher she is by recalling instances of friends and acquaintances making comments about her teaching skill. You may have some examples that suggest that she is a poor teacher very available to memory, so on the basis of the availability heuristic you judge her a poor teacher and decide to take the class from someone else. What if, however, the instances you recalled were all from the same person, and this person happens to be a very colorful storyteller? The subsequent ease of remembering the instances might not indicate that the professor is a poor teacher after all.

Although the availability heuristic is obviously important, it is not the only judgment heuristic we use. Amos Tversky and Daniel Kahneman examined the role of heuristics in inductive reasoning in a long series of studies. Kahneman received a Nobel Prize in Economics for this research in 2002, and Tversky would have certainly received one as well if he had not died of melanoma at age 59 in 1996 (Nobel Prizes are not awarded posthumously). Kahneman and Tversky demonstrated repeatedly that people do not reason in ways that are consistent with the laws of probability. They identified several heuristic strategies that people use instead to make judgments about likelihood. The importance of this work for economics (and the reason that Kahneman was awarded the Nobel Prize) is that earlier economic theories had assumed that people do make judgments rationally, that is, in agreement with the laws of probability.

Another common heuristic that people use for making judgments is the  representativeness heuristic (Kahneman & Tversky 1973). Suppose we describe a person to you. He is quiet and shy, has an unassuming personality, and likes to work with numbers. Is this person more likely to be an accountant or an attorney? If you said accountant, you were probably using the representativeness heuristic. Our imaginary person is judged likely to be an accountant because he resembles, or is representative of the concept of, an accountant. When research participants are asked to make judgments such as these, the only thing that seems to matter is the representativeness of the description. For example, if told that the person described is in a room that contains 70 attorneys and 30 accountants, participants will still assume that he is an accountant.

inductive reasoning :  a type of reasoning in which we make judgments about likelihood from sets of evidence

inductively strong argument :  an inductive argument in which the beginning statements lead to a conclusion that is probably true

heuristic :  a shortcut strategy that we use to make judgments and solve problems. Although they are easy to use, they do not guarantee correct judgments and solutions

availability heuristic :  judging the frequency or likelihood of some event type according to how easily examples of the event can be called to mind (i.e., how available they are to memory)

representativeness heuristic:   judging the likelihood that something is a member of a category on the basis of how much it resembles a typical category member (i.e., how representative it is of the category)

Type 1 thinking : fast, automatic, and emotional thinking.

Type 2 thinking : slow, effortful, and logical thinking.

• What percentage of workplace homicides are co-worker violence?

Many people get these questions wrong. The answers are 10%; stairs; skin; 6%. How close were your answers? Explain how the availability heuristic might have led you to make the incorrect judgments.

• Can you think of some other judgments that you have made (or beliefs that you have) that might have been influenced by the availability heuristic?

7.3 Problem Solving

• Please take a few minutes to list a number of problems that you are facing right now.
• Now write about a problem that you recently solved.
• What is your definition of a problem?

Mary has a problem. Her daughter, ordinarily quite eager to please, appears to delight in being the last person to do anything. Whether getting ready for school, going to piano lessons or karate class, or even going out with her friends, she seems unwilling or unable to get ready on time. Other people have different kinds of problems. For example, many students work at jobs, have numerous family commitments, and are facing a course schedule full of difficult exams, assignments, papers, and speeches. How can they find enough time to devote to their studies and still fulfill their other obligations? Speaking of students and their problems: Show that a ball thrown vertically upward with initial velocity v0 takes twice as much time to return as to reach the highest point (from Spiegel, 1981).

These are three very different situations, but we have called them all problems. What makes them all the same, despite the differences? A psychologist might define a  problem   as a situation with an initial state, a goal state, and a set of possible intermediate states. Somewhat more meaningfully, we might consider a problem a situation in which you are in here one state (e.g., daughter is always late), you want to be there in another state (e.g., daughter is not always late), and with no obvious way to get from here to there. Defined this way, each of the three situations we outlined can now be seen as an example of the same general concept, a problem. At this point, you might begin to wonder what is not a problem, given such a general definition. It seems that nearly every non-routine task we engage in could qualify as a problem. As long as you realize that problems are not necessarily bad (it can be quite fun and satisfying to rise to the challenge and solve a problem), this may be a useful way to think about it.

Can we identify a set of problem-solving skills that would apply to these very different kinds of situations? That task, in a nutshell, is a major goal of this section. Let us try to begin to make sense of the wide variety of ways that problems can be solved with an important observation: the process of solving problems can be divided into two key parts. First, people have to notice, comprehend, and represent the problem properly in their minds (called  problem representation ). Second, they have to apply some kind of solution strategy to the problem. Psychologists have studied both of these key parts of the process in detail.

When you first think about the problem-solving process, you might guess that most of our difficulties would occur because we are failing in the second step, the application of strategies. Although this can be a significant difficulty much of the time, the more important source of difficulty is probably problem representation. In short, we often fail to solve a problem because we are looking at it, or thinking about it, the wrong way.

problem :  a situation in which we are in an initial state, have a desired goal state, and there is a number of possible intermediate states (i.e., there is no obvious way to get from the initial to the goal state)

problem representation :  noticing, comprehending and forming a mental conception of a problem

Defining and Mentally Representing Problems in Order to Solve Them

So, the main obstacle to solving a problem is that we do not clearly understand exactly what the problem is. Recall the problem with Mary’s daughter always being late. One way to represent, or to think about, this problem is that she is being defiant. She refuses to get ready in time. This type of representation or definition suggests a particular type of solution. Another way to think about the problem, however, is to consider the possibility that she is simply being sidetracked by interesting diversions. This different conception of what the problem is (i.e., different representation) suggests a very different solution strategy. For example, if Mary defines the problem as defiance, she may be tempted to solve the problem using some kind of coercive tactics, that is, to assert her authority as her mother and force her to listen. On the other hand, if Mary defines the problem as distraction, she may try to solve it by simply removing the distracting objects.

As you might guess, when a problem is represented one way, the solution may seem very difficult, or even impossible. Seen another way, the solution might be very easy. For example, consider the following problem (from Nasar, 1998):

Two bicyclists start 20 miles apart and head toward each other, each going at a steady rate of 10 miles per hour. At the same time, a fly that travels at a steady 15 miles per hour starts from the front wheel of the southbound bicycle and flies to the front wheel of the northbound one, then turns around and flies to the front wheel of the southbound one again, and continues in this manner until he is crushed between the two front wheels. Question: what total distance did the fly cover?

Please take a few minutes to try to solve this problem.

Most people represent this problem as a question about a fly because, well, that is how the question is asked. The solution, using this representation, is to figure out how far the fly travels on the first leg of its journey, then add this total to how far it travels on the second leg of its journey (when it turns around and returns to the first bicycle), then continue to add the smaller distance from each leg of the journey until you converge on the correct answer. You would have to be quite skilled at math to solve this problem, and you would probably need some time and pencil and paper to do it.

If you consider a different representation, however, you can solve this problem in your head. Instead of thinking about it as a question about a fly, think about it as a question about the bicycles. They are 20 miles apart, and each is traveling 10 miles per hour. How long will it take for the bicycles to reach each other? Right, one hour. The fly is traveling 15 miles per hour; therefore, it will travel a total of 15 miles back and forth in the hour before the bicycles meet. Represented one way (as a problem about a fly), the problem is quite difficult. Represented another way (as a problem about two bicycles), it is easy. Changing your representation of a problem is sometimes the best—sometimes the only—way to solve it.

Unfortunately, however, changing a problem’s representation is not the easiest thing in the world to do. Often, problem solvers get stuck looking at a problem one way. This is called  fixation . Most people who represent the preceding problem as a problem about a fly probably do not pause to reconsider, and consequently change, their representation. A parent who thinks her daughter is being defiant is unlikely to consider the possibility that her behavior is far less purposeful.

Problem-solving fixation was examined by a group of German psychologists called Gestalt psychologists during the 1930’s and 1940’s. Karl Dunker, for example, discovered an important type of failure to take a different perspective called  functional fixedness . Imagine being a participant in one of his experiments. You are asked to figure out how to mount two candles on a door and are given an assortment of odds and ends, including a small empty cardboard box and some thumbtacks. Perhaps you have already figured out a solution: tack the box to the door so it forms a platform, then put the candles on top of the box. Most people are able to arrive at this solution. Imagine a slight variation of the procedure, however. What if, instead of being empty, the box had matches in it? Most people given this version of the problem do not arrive at the solution given above. Why? Because it seems to people that when the box contains matches, it already has a function; it is a matchbox. People are unlikely to consider a new function for an object that already has a function. This is functional fixedness.

Mental set is a type of fixation in which the problem solver gets stuck using the same solution strategy that has been successful in the past, even though the solution may no longer be useful. It is commonly seen when students do math problems for homework. Often, several problems in a row require the reapplication of the same solution strategy. Then, without warning, the next problem in the set requires a new strategy. Many students attempt to apply the formerly successful strategy on the new problem and therefore cannot come up with a correct answer.

The thing to remember is that you cannot solve a problem unless you correctly identify what it is to begin with (initial state) and what you want the end result to be (goal state). That may mean looking at the problem from a different angle and representing it in a new way. The correct representation does not guarantee a successful solution, but it certainly puts you on the right track.

A bit more optimistically, the Gestalt psychologists discovered what may be considered the opposite of fixation, namely  insight . Sometimes the solution to a problem just seems to pop into your head. Wolfgang Kohler examined insight by posing many different problems to chimpanzees, principally problems pertaining to their acquisition of out-of-reach food. In one version, a banana was placed outside of a chimpanzee’s cage and a short stick inside the cage. The stick was too short to retrieve the banana, but was long enough to retrieve a longer stick also located outside of the cage. This second stick was long enough to retrieve the banana. After trying, and failing, to reach the banana with the shorter stick, the chimpanzee would try a couple of random-seeming attempts, react with some apparent frustration or anger, then suddenly rush to the longer stick, the correct solution fully realized at this point. This sudden appearance of the solution, observed many times with many different problems, was termed insight by Kohler.

Lest you think it pertains to chimpanzees only, Karl Dunker demonstrated that children also solve problems through insight in the 1930s. More importantly, you have probably experienced insight yourself. Think back to a time when you were trying to solve a difficult problem. After struggling for a while, you gave up. Hours later, the solution just popped into your head, perhaps when you were taking a walk, eating dinner, or lying in bed.

fixation :  when a problem solver gets stuck looking at a problem a particular way and cannot change his or her representation of it (or his or her intended solution strategy)

functional fixedness :  a specific type of fixation in which a problem solver cannot think of a new use for an object that already has a function

mental set :  a specific type of fixation in which a problem solver gets stuck using the same solution strategy that has been successful in the past

insight :  a sudden realization of a solution to a problem

Solving Problems by Trial and Error

Correctly identifying the problem and your goal for a solution is a good start, but recall the psychologist’s definition of a problem: it includes a set of possible intermediate states. Viewed this way, a problem can be solved satisfactorily only if one can find a path through some of these intermediate states to the goal. Imagine a fairly routine problem, finding a new route to school when your ordinary route is blocked (by road construction, for example). At each intersection, you may turn left, turn right, or go straight. A satisfactory solution to the problem (of getting to school) is a sequence of selections at each intersection that allows you to wind up at school.

If you had all the time in the world to get to school, you might try choosing intermediate states randomly. At one corner you turn left, the next you go straight, then you go left again, then right, then right, then straight. Unfortunately, trial and error will not necessarily get you where you want to go, and even if it does, it is not the fastest way to get there. For example, when a friend of ours was in college, he got lost on the way to a concert and attempted to find the venue by choosing streets to turn onto randomly (this was long before the use of GPS). Amazingly enough, the strategy worked, although he did end up missing two out of the three bands who played that night.

Trial and error is not all bad, however. B.F. Skinner, a prominent behaviorist psychologist, suggested that people often behave randomly in order to see what effect the behavior has on the environment and what subsequent effect this environmental change has on them. This seems particularly true for the very young person. Picture a child filling a household’s fish tank with toilet paper, for example. To a child trying to develop a repertoire of creative problem-solving strategies, an odd and random behavior might be just the ticket. Eventually, the exasperated parent hopes, the child will discover that many of these random behaviors do not successfully solve problems; in fact, in many cases they create problems. Thus, one would expect a decrease in this random behavior as a child matures. You should realize, however, that the opposite extreme is equally counterproductive. If the children become too rigid, never trying something unexpected and new, their problem solving skills can become too limited.

Effective problem solving seems to call for a happy medium that strikes a balance between using well-founded old strategies and trying new ground and territory. The individual who recognizes a situation in which an old problem-solving strategy would work best, and who can also recognize a situation in which a new untested strategy is necessary is halfway to success.

Solving Problems with Algorithms and Heuristics

For many problems there is a possible strategy available that will guarantee a correct solution. For example, think about math problems. Math lessons often consist of step-by-step procedures that can be used to solve the problems. If you apply the strategy without error, you are guaranteed to arrive at the correct solution to the problem. This approach is called using an  algorithm , a term that denotes the step-by-step procedure that guarantees a correct solution. Because algorithms are sometimes available and come with a guarantee, you might think that most people use them frequently. Unfortunately, however, they do not. As the experience of many students who have struggled through math classes can attest, algorithms can be extremely difficult to use, even when the problem solver knows which algorithm is supposed to work in solving the problem. In problems outside of math class, we often do not even know if an algorithm is available. It is probably fair to say, then, that algorithms are rarely used when people try to solve problems.

Because algorithms are so difficult to use, people often pass up the opportunity to guarantee a correct solution in favor of a strategy that is much easier to use and yields a reasonable chance of coming up with a correct solution. These strategies are called  problem solving heuristics . Similar to what you saw in section 6.2 with reasoning heuristics, a problem solving heuristic is a shortcut strategy that people use when trying to solve problems. It usually works pretty well, but does not guarantee a correct solution to the problem. For example, one problem solving heuristic might be “always move toward the goal” (so when trying to get to school when your regular route is blocked, you would always turn in the direction you think the school is). A heuristic that people might use when doing math homework is “use the same solution strategy that you just used for the previous problem.”

By the way, we hope these last two paragraphs feel familiar to you. They seem to parallel a distinction that you recently learned. Indeed, algorithms and problem-solving heuristics are another example of the distinction between Type 1 thinking and Type 2 thinking.

Although it is probably not worth describing a large number of specific heuristics, two observations about heuristics are worth mentioning. First, heuristics can be very general or they can be very specific, pertaining to a particular type of problem only. For example, “always move toward the goal” is a general strategy that you can apply to countless problem situations. On the other hand, “when you are lost without a functioning gps, pick the most expensive car you can see and follow it” is specific to the problem of being lost. Second, all heuristics are not equally useful. One heuristic that many students know is “when in doubt, choose c for a question on a multiple-choice exam.” This is a dreadful strategy because many instructors intentionally randomize the order of answer choices. Another test-taking heuristic, somewhat more useful, is “look for the answer to one question somewhere else on the exam.”

You really should pay attention to the application of heuristics to test taking. Imagine that while reviewing your answers for a multiple-choice exam before turning it in, you come across a question for which you originally thought the answer was c. Upon reflection, you now think that the answer might be b. Should you change the answer to b, or should you stick with your first impression? Most people will apply the heuristic strategy to “stick with your first impression.” What they do not realize, of course, is that this is a very poor strategy (Lilienfeld et al, 2009). Most of the errors on exams come on questions that were answered wrong originally and were not changed (so they remain wrong). There are many fewer errors where we change a correct answer to an incorrect answer. And, of course, sometimes we change an incorrect answer to a correct answer. In fact, research has shown that it is more common to change a wrong answer to a right answer than vice versa (Bruno, 2001).

The belief in this poor test-taking strategy (stick with your first impression) is based on the  confirmation bias   (Nickerson, 1998; Wason, 1960). You first saw the confirmation bias in Module 1, but because it is so important, we will repeat the information here. People have a bias, or tendency, to notice information that confirms what they already believe. Somebody at one time told you to stick with your first impression, so when you look at the results of an exam you have taken, you will tend to notice the cases that are consistent with that belief. That is, you will notice the cases in which you originally had an answer correct and changed it to the wrong answer. You tend not to notice the other two important (and more common) cases, changing an answer from wrong to right, and leaving a wrong answer unchanged.

Because heuristics by definition do not guarantee a correct solution to a problem, mistakes are bound to occur when we employ them. A poor choice of a specific heuristic will lead to an even higher likelihood of making an error.

algorithm :  a step-by-step procedure that guarantees a correct solution to a problem

problem solving heuristic :  a shortcut strategy that we use to solve problems. Although they are easy to use, they do not guarantee correct judgments and solutions

confirmation bias :  people’s tendency to notice information that confirms what they already believe

An Effective Problem-Solving Sequence

You may be left with a big question: If algorithms are hard to use and heuristics often don’t work, how am I supposed to solve problems? Robert Sternberg (1996), as part of his theory of what makes people successfully intelligent (Module 8) described a problem-solving sequence that has been shown to work rather well:

• Identify the existence of a problem.  In school, problem identification is often easy; problems that you encounter in math classes, for example, are conveniently labeled as problems for you. Outside of school, however, realizing that you have a problem is a key difficulty that you must get past in order to begin solving it. You must be very sensitive to the symptoms that indicate a problem.
• Define the problem.  Suppose you realize that you have been having many headaches recently. Very likely, you would identify this as a problem. If you define the problem as “headaches,” the solution would probably be to take aspirin or ibuprofen or some other anti-inflammatory medication. If the headaches keep returning, however, you have not really solved the problem—likely because you have mistaken a symptom for the problem itself. Instead, you must find the root cause of the headaches. Stress might be the real problem. For you to successfully solve many problems it may be necessary for you to overcome your fixations and represent the problems differently. One specific strategy that you might find useful is to try to define the problem from someone else’s perspective. How would your parents, spouse, significant other, doctor, etc. define the problem? Somewhere in these different perspectives may lurk the key definition that will allow you to find an easier and permanent solution.
• Formulate strategy.  Now it is time to begin planning exactly how the problem will be solved. Is there an algorithm or heuristic available for you to use? Remember, heuristics by their very nature guarantee that occasionally you will not be able to solve the problem. One point to keep in mind is that you should look for long-range solutions, which are more likely to address the root cause of a problem than short-range solutions.
• Represent and organize information.  Similar to the way that the problem itself can be defined, or represented in multiple ways, information within the problem is open to different interpretations. Suppose you are studying for a big exam. You have chapters from a textbook and from a supplemental reader, along with lecture notes that all need to be studied. How should you (represent and) organize these materials? Should you separate them by type of material (text versus reader versus lecture notes), or should you separate them by topic? To solve problems effectively, you must learn to find the most useful representation and organization of information.
• Allocate resources.  This is perhaps the simplest principle of the problem solving sequence, but it is extremely difficult for many people. First, you must decide whether time, money, skills, effort, goodwill, or some other resource would help to solve the problem Then, you must make the hard choice of deciding which resources to use, realizing that you cannot devote maximum resources to every problem. Very often, the solution to problem is simply to change how resources are allocated (for example, spending more time studying in order to improve grades).
• Monitor and evaluate solutions.  Pay attention to the solution strategy while you are applying it. If it is not working, you may be able to select another strategy. Another fact you should realize about problem solving is that it never does end. Solving one problem frequently brings up new ones. Good monitoring and evaluation of your problem solutions can help you to anticipate and get a jump on solving the inevitable new problems that will arise.

Please note that this as  an  effective problem-solving sequence, not  the  effective problem solving sequence. Just as you can become fixated and end up representing the problem incorrectly or trying an inefficient solution, you can become stuck applying the problem-solving sequence in an inflexible way. Clearly there are problem situations that can be solved without using these skills in this order.

Additionally, many real-world problems may require that you go back and redefine a problem several times as the situation changes (Sternberg et al. 2000). For example, consider the problem with Mary’s daughter one last time. At first, Mary did represent the problem as one of defiance. When her early strategy of pleading and threatening punishment was unsuccessful, Mary began to observe her daughter more carefully. She noticed that, indeed, her daughter’s attention would be drawn by an irresistible distraction or book. Fresh with a re-representation of the problem, she began a new solution strategy. She began to remind her daughter every few minutes to stay on task and remind her that if she is ready before it is time to leave, she may return to the book or other distracting object at that time. Fortunately, this strategy was successful, so Mary did not have to go back and redefine the problem again.

Pick one or two of the problems that you listed when you first started studying this section and try to work out the steps of Sternberg’s problem solving sequence for each one.

a mental representation of a category of things in the world

an assumption about the truth of something that is not stated. Inferences come from our prior knowledge and experience, and from logical reasoning

knowledge about one’s own cognitive processes; thinking about your thinking

individuals who are less competent tend to overestimate their abilities more than individuals who are more competent do

Thinking like a scientist in your everyday life for the purpose of drawing correct conclusions. It entails skepticism; an ability to identify biases, distortions, omissions, and assumptions; and excellent deductive and inductive reasoning, and problem solving skills.

a way of thinking in which you refrain from drawing a conclusion or changing your mind until good evidence has been provided

an inclination, tendency, leaning, or prejudice

a type of reasoning in which the conclusion is guaranteed to be true any time the statements leading up to it are true

a set of statements in which the beginning statements lead to a conclusion

an argument for which true beginning statements guarantee that the conclusion is true

a type of reasoning in which we make judgments about likelihood from sets of evidence

an inductive argument in which the beginning statements lead to a conclusion that is probably true

fast, automatic, and emotional thinking

slow, effortful, and logical thinking

a shortcut strategy that we use to make judgments and solve problems. Although they are easy to use, they do not guarantee correct judgments and solutions

udging the frequency or likelihood of some event type according to how easily examples of the event can be called to mind (i.e., how available they are to memory)

judging the likelihood that something is a member of a category on the basis of how much it resembles a typical category member (i.e., how representative it is of the category)

a situation in which we are in an initial state, have a desired goal state, and there is a number of possible intermediate states (i.e., there is no obvious way to get from the initial to the goal state)

noticing, comprehending and forming a mental conception of a problem

when a problem solver gets stuck looking at a problem a particular way and cannot change his or her representation of it (or his or her intended solution strategy)

a specific type of fixation in which a problem solver cannot think of a new use for an object that already has a function

a specific type of fixation in which a problem solver gets stuck using the same solution strategy that has been successful in the past

a sudden realization of a solution to a problem

a step-by-step procedure that guarantees a correct solution to a problem

The tendency to notice and pay attention to information that confirms your prior beliefs and to ignore information that disconfirms them.

a shortcut strategy that we use to solve problems. Although they are easy to use, they do not guarantee correct judgments and solutions

Introduction to Psychology Copyright © 2020 by Ken Gray; Elizabeth Arnott-Hill; and Or'Shaundra Benson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Exploring the Difference: Creative Thinking vs. Critical Thinking

Annie Walls

Creative thinking and critical thinking are two distinct cognitive processes that play important roles in problem-solving and decision-making. While creative thinking involves generating innovative ideas and solutions, critical thinking involves analyzing and evaluating information to make reasoned judgments. Both types of thinking have their unique characteristics and benefits. In this article, we will explore the difference between creative thinking and critical thinking, and how they can be applied in various contexts.

Key Takeaways

• Creative thinking involves generating new ideas and solutions.
• Critical thinking involves analyzing and evaluating information to make reasoned judgments.
• Creative thinkers are characterized by their curiosity, open-mindedness, and willingness to take risks.
• Critical thinkers are characterized by their skepticism, logical reasoning, and attention to detail.
• Creative thinking can lead to innovation and breakthroughs.

Understanding Creative Thinking

Defining creative thinking.

Creative thinking is the ability to think outside the box and generate innovative ideas. It involves breaking free from conventional ways of thinking and exploring new possibilities. Creativity is the key element in creative thinking , as it allows individuals to come up with unique and original solutions to problems.

Creative thinking is not limited to artistic endeavors; it can be applied to various aspects of life, including problem-solving, decision-making, and even everyday tasks. It requires an open mind, a willingness to take risks, and the ability to see things from different perspectives.

In order to foster creative thinking, it is important to create an environment that encourages experimentation and exploration. This can be done by providing opportunities for brainstorming, encouraging collaboration, and embracing failure as a learning opportunity.

Here are some techniques that can enhance creative thinking:

• Mind mapping: A visual tool that helps organize thoughts and generate new ideas.
• Divergent thinking: Generating multiple solutions to a problem.
• Analogical thinking: Drawing connections between unrelated concepts.

Tip: Embrace curiosity and embrace the unknown. Be open to new experiences and ideas, and don't be afraid to take risks.

Characteristics of Creative Thinkers

Creative thinkers possess a unique set of characteristics that set them apart from others. They have the ability to think outside the box and come up with innovative solutions to problems. Imagination plays a crucial role in their thought process, allowing them to envision possibilities that others may not see. They are open-minded and willing to explore different perspectives, which helps them generate fresh ideas. Creative thinkers are also comfortable with ambiguity and uncertainty, as they understand that these conditions can lead to breakthroughs. They are not afraid to take risks and are willing to challenge the status quo.

Benefits of Creative Thinking

Creative thinking offers numerous benefits that can enhance various aspects of life. One of the key advantages of creative thinking is the ability to generate innovative ideas and solutions. Creativity allows individuals to think outside the box and come up with unique approaches to problems. This can lead to breakthroughs and advancements in various fields.

Another benefit of creative thinking is its impact on personal growth and self-expression. By engaging in creative activities, individuals can explore their inner thoughts and emotions, allowing for self-discovery and self-reflection. Creative pursuits such as painting, writing, or playing an instrument can serve as outlets for self-expression and can contribute to overall well-being.

In addition, creative thinking can foster collaboration and teamwork. When individuals approach problems with a creative mindset, they are more likely to seek input and ideas from others. This promotes a collaborative environment where diverse perspectives are valued and innovative solutions are developed.

Furthermore, creative thinking can enhance problem-solving skills. By thinking creatively, individuals are able to consider multiple perspectives and explore alternative solutions. This can lead to more effective problem-solving and decision-making processes.

Overall, creative thinking offers a range of benefits, from generating innovative ideas to fostering collaboration and enhancing problem-solving skills.

Techniques for Enhancing Creative Thinking

In order to enhance creative thinking, there are several techniques that can be employed:

• Mind Mapping : This technique involves visually organizing ideas and concepts in a non-linear manner, allowing for connections and associations to be made.
• Brainstorming : This popular technique involves generating a large number of ideas in a short amount of time, without judgment or evaluation.
• Divergent Thinking : This approach encourages exploring multiple possibilities and perspectives, thinking outside the box, and avoiding conventional solutions.

Tip: When using these techniques, it is important to create a supportive and non-judgmental environment that encourages free thinking and idea generation.

By utilizing these techniques, individuals and teams can unlock their creative potential and generate innovative ideas to drive growth and success.

Exploring Critical Thinking

Defining critical thinking.

Critical thinking is essentially a questioning, challenging approach to knowledge and perceived wisdom. It involves ideas and information from an objective perspective, analyzing and evaluating them to form well-reasoned judgments and decisions. It goes beyond accepting information at face value and encourages a deeper understanding of the subject matter. Critical thinkers are curious, open-minded, and willing to consider different perspectives. They are skilled at identifying biases and assumptions, and they strive to make logical and evidence-based conclusions.

Characteristics of Critical Thinkers

Critical thinkers possess several key characteristics that set them apart:

• Analytical Skills : Critical thinkers are adept at analyzing information and breaking it down into its component parts. They can identify patterns, evaluate evidence, and draw logical conclusions.
• Open-mindedness : Critical thinkers are willing to consider different perspectives and are open to changing their beliefs or opinions based on new evidence or information.
• Skepticism : Critical thinkers approach information with a healthy dose of skepticism. They question assumptions, challenge authority, and seek evidence to support or refute claims.

Tip: Critical thinkers actively engage in critical reflection, constantly questioning their own thinking and seeking to improve their reasoning abilities.

Benefits of Critical Thinking

Critical thinking has numerous benefits that can positively impact various aspects of life. It enhances problem-solving skills, allowing individuals to analyze complex situations and make informed decisions. Analytical thinking is a key component of critical thinking, enabling individuals to break down problems into smaller parts and examine them from different perspectives. This approach helps in identifying potential biases and assumptions, leading to more objective and rational decision-making.

In addition, critical thinking promotes effective communication . By critically evaluating information and arguments, individuals can articulate their thoughts and ideas more clearly and persuasively. They can also identify logical fallacies and inconsistencies in others' arguments, enabling them to engage in meaningful and constructive discussions.

Furthermore, critical thinking fosters creativity and innovation . By questioning assumptions and challenging conventional wisdom, individuals can generate new ideas and approaches. Critical thinkers are more open to exploring alternative solutions and are willing to take risks in order to achieve better outcomes.

Developing Critical Thinking Skills

Developing critical thinking skills is essential for success in both personal and professional life. It involves the ability to analyze information objectively, evaluate arguments and evidence, and make informed decisions. Here are some strategies that can help enhance your critical thinking skills:

• Ask Questions: One of the key aspects of critical thinking is asking thoughtful and probing questions. This helps you gain a deeper understanding of the subject matter and challenges assumptions.
• Seek Different Perspectives: To develop critical thinking skills, it is important to consider multiple viewpoints and perspectives. This allows you to evaluate arguments from different angles and make well-rounded judgments.
• Practice Problem-Solving: Critical thinking involves problem-solving skills. Engaging in activities that require you to analyze and solve problems can help sharpen your critical thinking abilities.
• Reflect on Your Thinking: Take time to reflect on your own thinking process. Consider the biases, assumptions, and logical fallacies that may be influencing your thoughts and decisions.
• Continuous Learning: Critical thinking is a skill that can be developed and improved over time. Engage in continuous learning, read diverse perspectives, and challenge your own beliefs and assumptions.

By incorporating these strategies into your daily life, you can enhance your critical thinking skills and become a more effective problem solver and decision-maker.

Comparing Creative and Critical Thinking

Different approaches to problem solving.

When it comes to problem solving, creative thinking and critical thinking take different approaches. Creative thinkers often rely on their imagination and intuition to generate unique and innovative solutions. They think outside the box and are not afraid to take risks. On the other hand, critical thinkers approach problem solving in a more analytical and logical manner. They carefully analyze the problem, gather information, and evaluate different options before making a decision.

Role of Imagination and Logic

The role of imagination and logic in creative and critical thinking is crucial. Imagination allows us to think outside the box, explore new possibilities, and come up with innovative ideas. It is the fuel that ignites creativity and helps us see beyond the obvious. On the other hand, logic provides the framework for organizing and analyzing information, making rational decisions, and solving problems systematically. It helps us evaluate the feasibility and effectiveness of our ideas.

When it comes to problem-solving, a balance between imagination and logic is essential. While imagination helps generate unique and unconventional solutions, logic ensures that these solutions are practical and viable. By combining the two, we can approach problems with a structured yet imaginative mindset, finding innovative solutions and making connections that others may overlook.

In summary, imagination and logic are two sides of the same coin when it comes to creative and critical thinking. They complement each other and work together to enhance our ability to think creatively and critically.

Balancing Intuition and Analysis

When it comes to problem-solving, finding the right balance between intuition and analysis is crucial. Intuition allows us to tap into our subconscious knowledge and make quick decisions based on gut feelings. On the other hand, analysis involves a systematic and logical approach to gather and evaluate information. Both intuition and analysis have their strengths and weaknesses, and leveraging both can lead to more effective problem-solving.

To strike a balance between intuition and analysis, consider the following:

• Trust your instincts: Pay attention to your gut feelings and initial reactions, as they can provide valuable insights.
• Gather and evaluate data: Take the time to gather relevant information and analyze it objectively.
• Seek different perspectives: Engage with others who have different viewpoints to challenge your assumptions and broaden your thinking.

Tip: Remember that finding the right balance between intuition and analysis is a dynamic process. It requires practice and reflection to develop a nuanced approach to problem-solving.

Collaboration and Individuality in Thinking

Collaboration and individuality are two key aspects of thinking that play a crucial role in both creative and critical thinking. While collaboration allows for the exchange of ideas and perspectives, individuality brings unique insights and approaches to the table. Collaboration fosters a sense of teamwork and encourages diverse thinking, which can lead to innovative solutions. On the other hand, individuality allows individuals to think independently and bring their own creativity and expertise to the problem-solving process.

In order to effectively balance collaboration and individuality in thinking, it is important to create an environment that values both. This can be achieved by promoting open communication and active listening, where team members feel comfortable sharing their ideas and opinions. Additionally, providing opportunities for individual reflection and brainstorming can help stimulate creativity and encourage unique perspectives.

To further enhance collaboration and individuality in thinking, organizations can implement strategies such as group brainstorming sessions , where team members can collectively generate ideas and build upon each other's thoughts. This encourages collaboration while also allowing individuals to contribute their own unique insights. Another strategy is to assign individual tasks within a larger project, giving team members the opportunity to work independently and bring their own creative solutions to the table.

In summary, collaboration and individuality are both essential components of thinking that contribute to creative and critical thinking processes. By fostering a balance between collaboration and individuality, organizations can harness the power of teamwork and individual creativity to drive innovation and problem-solving.

In the article section of my website, I would like to discuss the topic of 'Comparing Creative and Critical Thinking'. Creative thinking and critical thinking are two essential cognitive skills that play a significant role in problem-solving, decision-making, and innovation. While creative thinking involves generating new ideas, thinking outside the box, and exploring different perspectives , critical thinking focuses on analyzing, evaluating, and questioning information to make informed judgments. Both types of thinking are crucial in today's fast-paced and complex world. By understanding the differences and similarities between creative and critical thinking, individuals can enhance their problem-solving abilities and foster a culture of innovation. If you want to learn more about the power of creative thinking and how it can transform your business, visit th website, Creativity Keynote Speaker James Taylor - Inspiring Creative Minds .

In conclusion, both creative thinking and critical thinking are essential skills that complement each other in problem-solving and decision-making. While creative thinking allows for innovative ideas and out-of-the-box solutions, critical thinking provides the necessary analysis and evaluation to ensure the feasibility and effectiveness of those ideas. Flexibility is a key aspect of creative thinking, enabling individuals to adapt and explore different perspectives, while accuracy is a fundamental element of critical thinking, ensuring logical reasoning and evidence-based conclusions. By harnessing the power of both creative and critical thinking, individuals can enhance their problem-solving abilities and make well-informed decisions in various aspects of life.

Frequently Asked Questions

What is the difference between creative thinking and critical thinking.

Creative thinking involves generating new ideas, possibilities, and solutions, while critical thinking involves analyzing, evaluating, and making reasoned judgments.

Can someone be both a creative thinker and a critical thinker?

Yes, individuals can possess both creative and critical thinking skills. They can use creative thinking to generate ideas and critical thinking to evaluate and refine those ideas.

Which is more important, creative thinking or critical thinking?

Both creative thinking and critical thinking are important and complement each other. Creative thinking generates new ideas, while critical thinking helps evaluate and implement those ideas effectively.

How can I enhance my creative thinking skills?

You can enhance your creative thinking skills by engaging in activities that stimulate your imagination, such as brainstorming, mind mapping, and exploring new perspectives.

What are some techniques for developing critical thinking skills?

Techniques for developing critical thinking skills include analyzing arguments, evaluating evidence, questioning assumptions, and considering different perspectives.

Is creative thinking limited to artistic pursuits?

No, creative thinking is not limited to artistic pursuits. It can be applied to various fields and industries, including problem-solving in science, business, technology, and more.

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Types of creative thinking

What are the types of creative thinking and how does the process work.

Creative thinking is much more than using your imagination to crank out lots of new ideas. Creative thinking is a lifestyle, a personality trait, a way of perceiving the world, a way of interacting with other people, and a way of living and growing .                                                                                                                                                             Gary Davis

© Leslie Owen Wilson   email

To create – the most complex type of cognition:

Since the 1950s cognitive psychologists and researchers have been trying to explain the differences in diverse types of thinking. In 1956 Benjamin Bloom with others developed a hierarchical listing, or taxonomy, annotating the complexity of the differences in varied levels of cognition. Most teachers are generally familiar with this work, known as Bloom’s Taxonomy, and it starts from simplest forms of thinking progressing to those that are more complex as: knowledge, comprehension, application, analysis, synthesis, and lastly evaluation.

To be frank the original progressive array never set quite right with me as I always thought to synthesize something surely one had to evaluate it first. But who was I to challenge the taxonomy of these respected cognitive researchers?

Apparently, I was not alone in this criticism because in 2000-2001 a revision of Bloom’s Taxonomy was put forth and reworked. This effort was based on some of Bloom’s criticisms of his own work and led by one of his former students, Lorin Anderson, in conjunction with the efforts of one of the taxonomy’s original authors and a longtime colleague of Bloom’s, David Krathwohl. The revised work recognized the conundrum between synthesis and evaluation and also reworked the taxonomy changing the original nouns to verbs in hierarchical array – remember, understand, apply, analyze, evaluate, and lastly, create.   Here “to create” attains its rightful place as the most complex form of human thinking.

Unfortunately, much of what we do in school concentrates, not on creating, but on remembering, understanding and applying. Like many others I would like this to change. I think that the world will need all the creative thinkers we can muster if we are to solve today’s and tomorrow’s problems.

The interplay of two types of thinking — Convergence and divergence equals creative thinking

Partly because it is tied to the profitability in business, a great deal of effort has been put forth in defining creative problem-solving and in training folks in how to do it. In this genre one of the more common definitions of creativity has to do with dissecting creative thought into a process of dual exchanges through the melding of two types of thinking – convergence and divergence . In this dance of paired thinking, as we look for solutions or innovations the object is to go through a series of steps first diverging (expanding ideas) and then converging (narrowing possibilities) until a solution is found; a course of action resolved; and end foreseen; or a product conceptualized.

Definitions of divergent thinking usually include the ability to elaborate, and think of diverse and original ideas with fluency and speed.   Ideating and brainstorming are premiere examples of exercises using this type of thinking. What if . . . ? How about . . .? Could we try this or that idea . . . ? are types of questions that can lead to divergent thought patterns.

Metaphorically, whether we live in areas with snow, most of us have seen movies or cartoons where a small snowball rolls down a hill picking up more snow and getting larger and larger. This is like divergent thinking. The primary object of this form of cognition is to think of possibilities, to connect the dots, to find solutions, to generate new and different ideas.

Convergent thinking is defined as the ability to use logical and evaluative thinking to critique and narrow ideas to ones best suited for given situations, or set criteria .  We use this type of thinking when we make crucial and well-formed decisions after appraising an array of ideas, information, or alternatives. Metaphorically this like herding cattle toward a chute as we are looking for a narrow band of solutions, or one great idea.

In creative production both thought processes are necessary as one first diverges ideas in numerous quantities and then narrows and refines the array through convergent thought processes. Specifically, in creative problem solving, or in any complex problem-solving activity for that matter, one needs to be able to weave in and out of divergent and convergent thought patterns in order to effectively arrive at an appropriate conclusion specific for a given situation.

Unfortunately, too often the processes involved in schooling concentrate on convergent thought, and ignore or undervalue divergent thinking. Children need exposure to both types of thinking in order to be adept at solving problems quickly and well . This is a premiere life skill!

Divergent Thinking Abilities – A strong part of creative thinking and behaviors

Adapted and modified from the works of Williams, F. E.

Creative production is often characterized by the divergent nature of human thought and action. Divergence is usually indicated by the ability to generate many, or more complex or complicated, ideas from one idea or from simple ideas or triggers. Traditionally the eight elements below are ones commonly thought of as inherent elements of creative production, as well as attributes associated with creative problem solving abilities.

Fluency   – The ability to generate a number of ideas so that there is an increase of possible solutions or related products.

Flexibility – The ability to produce different categories or perceptions whereby there are a variety of different ideas about the same problem or thing.

Elaboration – The ability to add to, embellish, or build on an idea or product.

Originality – The ability to create fresh, unique, unusual, totally new, or extremely different ideas or products

Complexity – The ability to conceptualize difficult, intricate, many layered or multifaceted ideas or products.

Risk-taking   – The willingness to be courageous, adventuresome, daring — trying new things or taking risks in order to stand apart.

Imagination – The ability to dream up, invent, or to see, to think, to conceptualize new ideas or products – to be ingenious.

Curiosity – The trait of exhibiting probing behaviors, asking and posing questions, searching, being able to look deeper into ideas, and the wanting to know more about something.

Melding Synthetic, Analytical, and Practical Thought:

Robert Sternberg is one of my favorite authors. Long ago he paired with Wendy M. Williams to write a valuable little gem that can help teachers or parents trying to understand children and creativity —  How to develop student creativity  (1996, ASCD). While it is an older work, it is still a treasure. Indeed, the work is wonderfully succinct and adaptable enough so that someone in business could imaginatively bridge Sternberg and Williams’ ideas into the workplace. In  How to develop . . .  the authors define creative work as the balance between three abilities that can be learned and practiced. Below I have summarized their ideas and added a few of my own.

According to Sternberg and Williams creative work consists of the application and melding of three types of thinking, all of which they contend can be learned or enhanced. They feel that creativity is a balance between these three metacomponents:

Analytical ability – Again, this includes the ability to think convergently in that it requires critical thinking and appraisal as one analyzes and evaluates thoughts, ideas, and possible solutions. This type of thinking is key in the realm of creative work because not all ideas are good ones, some need to be culled. Creative people use this type of thinking to consider implications and project possible responses, problems, and outcomes.  Commonly we think of this ability as “critical thinking” at its best.

Synthetic (creative) ability – This obviously includes divergent thinking as it is the ability to think of or generate new, novel, and interesting ideas. But it is also the ability to spontaneously make connections between ideas, or groups of things — ones that often go unnoticed, or undiscovered by others.  Wm. J. J. Gordon’s concept of Synectics is a primary example of this type of thinking.

Practical ability – The world is full of people who have good ideas, as well as ones who can pick ideas apart. However, the basic key to creative work must include the ability to use practical thinking. This is the ability to translate abstractions and theories into realistic applications. It is the skill to sell or communicate one’s ideas to others, to make others believe that ideas, works, or products are valuable, different, useful, innovative, unusual, or worthy of consideration. This type of thinking is prized in the context of being creative because it is how one finds a potential audience for one’s creative work. An innovation or invention needs an audience, a consumer, a user, and implementor. Indeed, ideas are just ideas if no one knows about them or no one uses them.

*A teaching challenge – Use and combine the 3 levels of thinking created by Robert Sternberg and Wendy Williams to create diverse activities in order to help students explore aspects of intelligence and creativity.

___________________________

The more you know –

Here are internal and external links to related articles about types of creative thinking  and ways to increase creative thinking. Unfortunately many of the external links are not ad free, but they are still very informative and worth the “dodge the ads” effort.

Internal links:

• Advice for thinking creatively
• Blockages and Barriers to Creativity
• Return to the site’s Master Index

External Links:

• Cleverism  – Idea Generation
• Natalie Shoemaker — She gives you 5 ways to boost divergent thinking
• Psychology Today – Scott Barry Kaufman discusses convergence and divergence
• Creately.com  – While it is an extension of an Australian commercial site selling templates and software to facilitate group processes and communication, this page “herds” many of the ideas on creative thinking from notable, outside authors. These methods were originally designed to help people, as well as organizational groups, think creatively and outside the proverbial box.  The folks at Creately have adeptly capitalized on the ideas of others and offered viewers visual teasers on an array of problem solving methods. The page unfortunately does not lead you back to the original authors or to their books and resources, like Edward DeBono’s Six thinking hats   or to SCAMPER’s original developer Alex Osborn, or those by SCAMPER author , Bob Eberl e . But, the page is well worth checking out for an overview of some of the available techniques. If you want to know more, and find free techniques and ideas, you will have to follow the bread crumbs on the web. You may wish to start with some of my pages, inserted links, and my related bibliographies on creativity and creative resources.
• 7 Types of thinking   – A concise overview of different types of thinking from Anthony Metivier’s pages on Magnetic Memory Method .

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What are the 5 thinking styles? Understanding different types of thinkers

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• There are five different types of thinkers with their own thinking styles: synthesists, idealists, pragmatists, analysts, and realists.
• Synthesists stand out with their creativity and curiosity; they like to consider different ideas, views, and possibilities.
• Idealists are always setting and working toward big goals—they set the bar high and expect others to do the same.
• Pragmatists take a logical approach to problem-solving; they focus on immediate results, as opposed to long-term effects.
• Analysts are interested in the facts and data points—they have a clear procedure for doing all things.
• Realists are the perfect problem-solvers; tackle problems head-on and don’t feel challenged by your everyday conundrum.

We employ different ways of thinking. Some of us take a creative approach, while others are more analytic; some are focused on the short-term, while others think about the long-term. While we all have unique minds, our tendencies have been summed up into five recognized thinking styles: synthesists, or the creative thinkers; idealists, or the goal-setters; pragmatists, or the logical thinkers; analysts, or the rational intellectuals; and finally, realists, or the perfect problem-solvers. Which type of thinker are you?

Synthesists: The Creative Type of Thinker

Synthesists are largely defined by their creative and curious nature. Instead of leading with logic, they love to explore more abstract ideas. They ask, “What if?” and consider a range of views and possibilities. Some perceive synthesists as being argumentative, as they’re quick to bring attention to opposing views—but these creative thinkers can prevent this perception by first acknowledging others’ ideas before presenting alternatives.

Idealists: The Goal-setting Type of Thinker

Idealists set high standards and are always working toward larger-than-life goals . While others might perceive them as perfectionists, in their minds, they’re simply putting their best foot forward. These individuals are future-oriented, they value teamwork, and they expect everyone to work hard. However, it’s important for idealists to realize that others have their own standards and expectations—which might not match up with the idealist’s standards and expectations.

Pragmatists: The Logical Type of Thinker

Pragmatists don’t waste any time—they take action. They tackle problems logically, step-by step. They’re focused on getting things done, but they aren’t interested in understanding the big picture like idealists are. Rather than considering what’s best in the long-term, they think short-term. While pragmatists get things done, they can benefit from taking a step back and reflecting on big ideas.

Analysts: The Rational/Intellectual Type of Thinker

Analysts work methodically. They gather all of the facts and data, measuring and categorizing along the way. Their personality is rooted in being thorough, accurate, and rational; analysts are always looking for a formula or outlined procedure for solving problems. These individuals tend to discount other ideas, but should open their minds, as other ideas offer unique value.

Realists: The Perfect Problem-solving Type of Thinker

Realists are quick on their feet, and they do whatever it takes to solve the problem at hand. That said, realists bore easily—they don’t feel challenged by everyday problems or stressors as most do. Yet, they want to be challenged. Realists can benefit, like pragmatists, from taking a step back and looking at a problem from different angles. They should take a little more time to gather all of the information that is available to them and find the best solution (which isn’t always the first solution) before acting.

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Published Mar 8, 2019

Taylor Bennett is the Head of Content at Thriveworks. She received her BA in multimedia journalism with minors in professional writing and leadership from Virginia Tech. She is a co-author of “Leaving Depression Behind: An Interactive, Choose Your Path Book.”

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Realistic Thinking + Creative Thinking = Effective Problem Solving

When it comes to problem-solving, there are two broad categories of thinking: realistic thinking and creative thinking. Both modes of thinking have their strengths and weaknesses, and they are often used in different contexts depending on the situation at hand.

Realistic thinking is a form of critical thinking that focuses on practicality, facts, and evidence. It is a systematic and logical approach that involves analyzing information and coming up with practical solutions based on what is currently known. Realistic thinking is often used in situations where there is a clear problem that needs to be solved, and the solution requires a step-by-step process.

Creative thinking, on the other hand, is more intuitive and imaginative. It is characterized by the ability to think outside the box, generate novel ideas, and come up with innovative solutions. Creative thinking is often used in situations where there is no clear problem or when a problem requires a non-linear approach. This type of thinking can lead to unconventional solutions that may not have been considered before.

Both realistic thinking and creative thinking are essential in different areas of life. For example, realistic thinking is crucial in fields such as science, engineering, and medicine, where accuracy and precision are critical. In these fields, the solutions to problems are often constrained by the laws of physics, chemistry, or biology. Realistic thinking allows scientists and engineers to work within these constraints to develop practical solutions that are grounded in evidence.

Creative thinking, on the other hand, is essential in fields such as art, music, and literature, where innovation and originality are highly valued. In these fields, the solutions to problems are not always straightforward, and sometimes require a more open-minded approach. Creative thinking allows artists and writers to come up with fresh ideas that capture the imagination of their audiences.

However, it is important to note that these two modes of thinking are not mutually exclusive. In fact, the most effective problem-solvers are those who can combine realistic thinking with creative thinking. This is because realistic thinking helps to ground creative ideas in reality, ensuring that they are practical and feasible. Similarly, creative thinking can help to generate new solutions that may not have been considered through a strictly realistic approach.

For example, consider the development of the first airplane. The Wright brothers used both realistic thinking and creative thinking to achieve their goal. They grounded their ideas in the laws of physics and engineering, ensuring that their plane would fly. However, they also used creative thinking to develop new solutions that had not been considered before, such as the wing-warping mechanism that allowed for control in flight.

In conclusion, both realistic thinking and creative thinking are essential in problem-solving. Realistic thinking allows for practical and evidence-based solutions, while creative thinking allows for innovation and originality. The most effective problem-solvers are those who can combine both modes of thinking to generate new ideas that are grounded in reality. By using a combination of realistic thinking and creative thinking, individuals can tackle complex problems and come up with solutions that are both practical and innovative.

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7 Types of Critical Thinking: A Guide to Analyzing Problems

Critical thinking is the ability to think clearly and rationally about various issues and situations. It involves applying different types of thinking skills to different problems and challenges. Some of the main types of critical thinking are: Analytical Thinking, Creative Thinking, Decision-Making, Problem-Solving, Reflection , Open-mindedness, Good communication

Sanju Pradeepa

Have you ever had a problem that was too big to solve right away? Or perhaps you just couldn’t figure out how to approach it? Whether it’s a personal, academic, or professional problem, having the right set of critical thinking skills can help.

Critical thinking is all about carefully evaluating data and making rational decisions. In other words, it’s the skill of analyzing information from many different points of view before drawing a conclusion. It’s an ongoing process that involves gathering information, asking questions, and considering various solutions.

In this guide, we’ll go over different types of critical thinking skills and provide examples of how to apply these skills when approaching a problem from any angle. We’ll also look at ways to sharpen your critical thinking skills so you can tackle any challenge with ease. So let’s get started.

Table of Contents

What is “critical thinking”.

Critical thinking is the ability to analyze a problem or situation and come up with a rational, informed solution. It’s an essential skill for all kinds of processes, from problem solving to decision-making to creative thinking.

In order to tackle complex problems, you need to be able to think critically and evaluate the information at your disposal in order to come up with the best solution.

Critical thinking involves breaking down a problem into its component parts and analyzing it systematically to determine how best to proceed. It requires the ability to think objectively and make informed judgments based on facts and evidence rather than just guesswork or opinion. It also involves the use of several different types of critical thinking skills, such as:

• Analytical Thinking : This type of critical thinking skill involves analyzing data or information in order to draw logical conclusions or find solutions. It’s important for problem-solving and decision-making since it helps you find solutions through careful analysis.
• Creative Thinking: This type of critical thinking skill requires imagination and open-mindedness in order to come up with innovative ideas and solutions. It can help you identify new ways of looking at a situation or find different solutions to a problem.
• Problem-Solving Thinking : This type of critical thinking skill involves developing strategies in order to solve problems quickly and effectively.

Different Types of Critical Thinking

Critical thinking involves analyzing and evaluating information in order to come to a conclusion or make decisions. But did you know that there are different types of critical thinking?

Let’s break down those types of critical thinking skills into 7 different titles and learn them one by one:

1. Analytical Thinking

It is all about taking the pieces of a problem, digging into them, and methodically finding a solution. Analytical thinking is a key element in working through problems and coming up with the best plan of action for success.

So, what does analytical thinking involve? It involves being able to break a problem down into smaller bits and pieces, understanding how each piece interconnects, and developing strategies for solving each individual piece by gathering information relating to it.

Analyzing how each piece of the puzzle affects the next requires you to really understand how they connect together, and using this approach can help you come up with better solutions that can help improve the overall situation.

You’ll also need to make sure any strategies or solutions you come up with are grounded in evidence-based research so that your conclusions are reliable.

Here are some key skills necessary for effective analytical thinking:

• Evaluating: being able to review facts and make judgments about them depending on the situation at hand
• Investigating means asking questions about various aspects of a problem and doing research so that you can identify its root causes.
• Synthesizing: Combining different pieces of data or information together to create new solutions or approaches to existing problems
• Reasoning logically means connecting bits of data together in order to evaluate different possibilities that could help solve the problem or issue at hand.

With these analytical thinking skills, you can start breaking down any problem into smaller, manageable parts, think logically through how they connect together, assess what evidence is needed to make decisions, and draw conclusions based on facts rather than just opinions or hunches.

2. Creative Thinking and Idea Generation

Do you ever feel like your thoughts are stuck in a rut ? Creative thinking and idea generation can help you come up with fresh solutions to problems and break out of that rut.

Creative thinking is an essential critical thinking tool. It can help you look at an issue from a different point of view or think of new ways to approach the problem. Here are some tips for giving your creative thinking skills an extra boost:

• Challenge assumptions.    Even if something seems obvious, take some time to question it and consider other possibilities.
• Brainstorm different solutions . Try writing down potential solutions, no matter how wild they may seem, then look for patterns between them or ideas that can be combined into something new.
• Consider different perspectives. Even if the issue seems cut and dry from one perspective, try to imagine it from other angles and think about how the issue appears from those views.
• Take a break and come back later with fresh eyes: sometimes taking a step away from the problem is enough to give you the necessary distance to discover new ideas or paths of exploration.

These strategies will help dramatically improve your ability to generate new ideas and jumpstart your creative thinking process whenever you need it.

3. Decision-Making

When it comes to critical thinking, decision-making is an essential skill. It’s not just about being able to evaluate a situation; it’s about being able to make a well-informed decision that will bring the best results.

Here are four key components of decision-making:

• Goal Setting : Take time to first identify what you want to accomplish with your decision.
• Analyzing Alternatives: Evaluate the pros and cons of potential solutions before choosing one.
• Risk assessment: estimate the possible risks associated with each potential solution, based on current evidence.
• Implementation: Once the decision is made, start working on implementation tasks and track results for ongoing improvement or refinement.

By following these steps, you’ll be in a better position to make decisions that have positive outcomes for you and those involved in the decision-making process.

The ability to think critically and make sound decisions can not only help you solve problems quickly but can also lead to more successful long-term strategies for your business or organization.

4. Problem-Solving

It is one of the most essential types of critical thinking skills. Problem-solving involves taking all the pieces of a problem and figuring out how to resolve it. This can involve coming up with new solutions, making decisions, devising strategies, and identifying patterns and trends.

It’s an invaluable skill in many aspects of life and can help you create effective solutions to a wide range of problems. To use your problem-solving skills effectively, keep these tips in mind:

• Break the problem down into smaller, manageable parts . Breaking down a problem into smaller chunks makes it easier to work on and understand.
• Look for connections between pieces. Try to identify any connections between different aspects or pieces of the problem to gain insights that may help you solve it more efficiently.
• Don’t get overwhelmed by the scope of the challenge at hand; take it one step at a time and remember that even small victories can help move you closer to finding a solution.
• Think creatively when coming up with possible solutions or strategies; often the best solution is not obvious at first glance.
• Keep track of what works and what doesn’t ; this will give you valuable insights for future problem-solving endeavors as well as feedback on your progress towards resolving the current one at hand.

5. Reflection and Assessing Evidence

Now it’s time to take a look at your own cognitive activity. Reflection and assessing evidence are two types of critical thinking skills that help you make sure you’re not jumping to conclusions without considering the pros and cons of a situation.

When it comes to reflection, this involves being honest with yourself and taking a deep look at the way your thoughts, feelings, and beliefs are informing your decisions. At its core, reflection allows you to objectively evaluate the evidence that’s in front of you so that you can make an informed assessment about what the best next step is for a given problem or situation.

Assessing evidence is also critical for coming up with effective solutions. This means carefully examining the available data and making sure you have all of the necessary information before reaching an opinion or making a decision. It involves looking at multiple perspectives and interpretations of any given issue so that you can form an educated conclusion about how best to solve it.

6. Open-mindedness

It is a critical thinking skill that is all about trying to understand something from different perspectives and being able to appreciate the difference in opinions. Open-mindedness allows you to analyze a problem from multiple angles and consider different solutions or ways of approaching it.

Here are some tips for developing open-mindedness as a critical thinking skill:

• Listen carefully and actively to others ; rather than just hearing words, try to understand their point of view.
• Ask questions without judgmen t and without assuming your own opinion is the right one.
• Pay attention to how other people view the same situation differently than you do.
• Think critically and evaluate arguments objectively, without assumptions or preconceived ideas about what the answer should be or which course of action should be taken.
• Suspend judgment until you have enough information about a topic or situation; don’t jump to conclusions too quickly.
• Prioritize respect when engaging with others who have different perspectives. Be willing to put in the effort required to understand why they think that way and why that might be important to them in their lives or work.
• Avoid making assumptions about what someone else believes; find out more first before passing judgment on someone’s opinion or actions.

By developing this type of open-mindedness, you can become more aware of how your personal biases may impact your ability to think critically, improving your overall decision-making skills over time and helping you become a more valuable asset as part of any team or organization.

7. Good communication

Good communication is an important part of the critical thinking process. That’s because having good communication skills helps you be more persuasive, helping you convince people of ideas and solutions that are well thought-out. It also allows you to better explain and justify your reasoning to others, which is essential when looking at complex problems.

To have strong communication skills, it’s important to think before you speak. You should also take the time to clearly articulate your thoughts, using simple yet powerful language. Additionally, having an open mind is key. It allows you to consider different angles and perspectives on any issue or problem that you might face.

Here are some tips for good communication:

• Take a moment to succinctly formulate your thoughts before speaking or writing them down.
• Ask questions when necessary, and listen carefully to what others have to say.
• Stay open-minded in conversations, as this will help broaden your knowledge of the situation.
• Speak clearly and use accurate language so that your message won’t be misunderstood.

While it’s true that critical thinking skills can’t be taught in just a few days, plenty of work and practice can go a long way toward equipping you to think critically about the problems in your life. With the right practice and guidance, you can become a master at analyzing issues, discerning cause and effect, and integrating facts to formulate your strategy.

If you’re looking to hone your critical thinking skills, start by breaking down a problem into its component parts. Assess the evidence, identify assumptions, and determine the best course of action. With practice and dedication, you can develop the analytical skills to resolve complex problems and make better decisions in the future.

• 6 Main Types of Critical Thinking Skills (With Examples) by Jamie Birt (2022) from Indeed.com
• Critical thinking From Wikipedia, the free encyclopedia
• Critical thinking is the one skillset you can’t afford not to master By  Maggie Wooll (2022) from BetterUp (https://www.betterup.com/)

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The 4 Types of Critical Thinking Skills – Explained!

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Learn about our Editorial Process

Critical thinking skills are the mental process involved in processing information. They help us with problem solving, decision making, and thinking critically.

There are four types of “thinking skills”: convergent or analytical thinking , divergent thinking, critical thinking and creative thinking. We use these skills to help us understand the world around us, think critically, solve problems, make logical choices and develop our own values and beliefs.

The 4 Types of Thinking Skills

The 4 types of thinking skills are:

1. Convergent Analytical Thinking

Convergent thinking is the process of coming up with the best answer to a question using our memory, resources around us, or logic.

This thinking skill does not require significant creativity or lateral thinking strategies . It is not the best for solving problems that are complex or require thinking out of the box. Instead, it uses very straightforward thought processes. A convergent thinker simply needs to apply already established procedures and memory recall to reach the ‘correct’ answer.

Convergent thinking is very commonly used for standardized and multiple choice tests. These sorts of tests simply assess our knowledge and ability to apply knowledge to simple and logical situations.

The key elements required to be a skilled convergent thinker are: speed, accuracy and logic.

2. Divergent Thinking

Divergent thinking is the exact opposite of convergent thinking. It involves coming up to solutions, paths forward or new ideas when there is no single correct answer.

Questions like “should I study to become a doctor or a lawyer?” may not have a simple answer. You might be good at both, and both options might bring you happiness and a good life. So, which option should you choose?

To come up with solutions to questions without clear answers, you need to break down the possibilities and analyze each part. You might create a pros and cons list, a Venn diagram or a table to lay out your options and consider each one in turn.

We often encourage divergent thinking from a very young age. For example, we encourage children to play or simply ‘be playful’ in order to solve problems and discover how their world is complex and full of possibility.

3. Critical Thinking Skills

Critical thinking skills involve analyzing something in order to form a judgement about it.

A critical thinker does not take the assumptions of a topic for granted. Instead, the critical thinking involves ‘critiquing’ what your are viewing using your available intellectual knowledge.

People who think critically can use three processes to develop critical insights on a topic: deduction, induction and abduction.

Deduction includes the critical thinking skills that involve drawing conclusions based on the facts at hand. You have all the facts available to you to come to a clear and unambiguous conclusion about a topic. For example, a doctor does blood tests to determine if someone has a virus. The blood tests come back positive, so we can deduce that you definitely have that virus. Deduction is a great skill to use if you want to solve problems.

Induction includes the critical thinking skills that involve drawing conclusions based on a generalization . You don’t have all the exact information at hand. However, you think critically and realize are aware of patterns, clues and a methodology that can help you induce the answer. For example, you come to the doctor exhibiting a fever, sneezing and coughing. The doctor doesn’t do tests, but they induce that you probably have influenza because your symptoms are characteristic of someone with the flu.

Abduction includes the critical thinking skills that involve coming to a conclusion that is the most likely or logical based on the small amount of knowledge that you have. You can’t be sure of the answer, but you can think critically and make an educated guess. For example, you may see that a cat is on the roof. The most logical answer is that the cat got up there by climbing a nearby tree and jumping from it to the roof, but you can’t be sure.

Read about more examples of critical thinking on our full write-up.

4. Creative Thinking

Creative thinking involves thinking about a topic in unusual, unconventional and alternative ways to generate new ideas about an established topic. A creative thinker will try to address an issue from a perspective that hasn’t been used before.

While creative thinking may appear illogical, it is in fact a great driver of human development. Creative thinkers identify gaps in marketplaces or new, easier, faster and better ways of doing things. When a creative thinker comes up with a great new way of approaching an issue, their new method can become the new orthodoxy.

See Also: Creative Thinking Examples

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How to Maintain your Thinking when School is Over

You need to keep your mind active in order to maintain improve your critical thinking skills.

When I finished high school, I stopped thinking mathematically . I stopped using calculus, trigonometry, geometry, etc. in my daily life. Ten years on, my critical thinking skills that involve mathematics are very poor.

By contrast, I kept reading and writing in the ten years since graduating high school. I am much better at these creative and critical thinking skills than I was when I was at high school. That’s because I continued to exercise those creative and critical thinking skills aspects of my mind on a regular basis.

Some ways to maintain your mind’s neural pathways and keep up strong critical thinking skills include:

• Doing Sudoku quizzes daily
• Doing Crosswords daily
• Reading a book per month
• Completing mathematical quizzes regularly
• Taking courses in community college
• Doing brain exercise apps focused on critical thinking

How to Improve your Critical Thinking Skills

To improve your critical thinking skills, you need to go beyond just maintaining your mind.

You cannot just keep doing the same thing day-in, day-out and expect to get better. Critical thinkers are always working on self-improvement.

Instead, you need to exercise new parts of your brain by studying regularly and keep creating new neural pathways in your mind. This emphasizes the importance of education for critical thinking.

You always need to be thinking about things that are new and difficult for you to understand.

The things that you learn need to be difficult. It’s through the difficulty and discomfort in thinking that you are improving your critical thinking and problem solving skills. It’s just like going to the gym: no pain, no gain.

Some ways to improve your critical thinking skills include:

• Taking college courses (or one of these alternatives ) in topics that you find very difficult
• Taking classes in an online school
• Learning using new learning strategies that make you uncomfortable
• Taking up new and diverse hobbies

The more you think, the better you will get at being a critical thinkers. You’ll become faster, more creative and overall better at thinking if you practice and try out new strategies.

Tools to Help you Think Better

There are also some tools that we call cognitive tools that help you with your critical thinking skills. These tools don’t do the thinking for you, but they help you to become a good critical thinker.

Thinking tools can help critical thinkers include:

• Helping you structure your thoughts
• Giving you a blueprint or scaffold for finding new angles to approach a topic
• Providing prompts to move your thinking forward

Some tools that can help your thinking skills include:

1. A Brainstorming Mind Map

A brainstorming mind map can be made with a simple piece of paper. Simply write the topic at the top of the piece of paper and scrawl any and all key things you can think about down onto the paper. During the brainstorming process , no ideas are bad ideas. You can use critical thinking to critique and dismiss some of your ideas later on; but the brainstorming session can help get your mind moving and exercise those critical thinking skills.

2. A Radar Chart

A radar (or spider) chart is very similar to a brainstorming mind map, but it also shows the links between concepts.

To create a spider chart , write the topic you’re thinking about in the middle of the piece of paper.

When you come up with a new idea, write it near the middle of the paper and draw a line from the topic in the center to the idea. If you come up with new ideas or sub-ideas based on that first key idea, you can write them down and draw a line from one idea to the other. Whenever you come up with related ideas, you should draw a line between them to show their relationship.

3. A Process Chart

A process chart shows the sequence of steps from a question to its logical answer. Often in science and mathematics classes, you need to provide your process chart to your teacher to show how you came to your conclusions . You may hear your teacher tell you to “show your critical thinking skills”!

4. A Spreadsheet

Even a simple spreadsheet using Excel or Google Sheets can help with your critical thinking. It will help you lay out ideas into an easy-to-read table to help you keep track of your thoughts, your processes and your different categories. Categorizing ideas into columns and rows can help you to identify new patterns in data.

5. A Pros and Cons List

A simple pros and cons list can help you to get your ideas out of your brain and onto paper. Once it’s on paper, you can go through the list systematically and compare the pros and cons directly with one another. Once you’ve done this, you may have a better idea of what conclusions to come to.

6. De Bono’s Six Thinking Hats

Another strategy for helping your thinking skills is to use De Bono’s Six Thinking Hats. These are six metaphorical ‘hats’ that you can put on. Each hat represents a different way to look at a topic. When you ‘put the hat on’, you have to think from the perspective of the hat. These hats are great for your critical thinking.

The six hats are:

• Red Hat: Think about your feelings, emotions and hunches about a topic
• White Hat: Think about the information that’s available to you and what it can reveal about the topic
• Yellow Hat: Think about the benefits and value in the situation you’re thinking about.
• Black Hat: Think about the risks, difficulties and challenges that a situation you’re thinking about may cause.
• Green Hat: Think about the alternatives and creative approaches you can apply to a topic.
• Blue Hat: Think about the processes you can use and how to manage the situation logically.

Related: 5 Types of Skills

Final Thoughts

Thinking skills are necessary for problem solving, decision making, and thinking critically. They help you do your job better, make smart decisions, and improve your own life. You can classify your thinking skills into: convergent thinking, divergent thinking, critical thinking, and creative skills. You could also use strategies such as De Bono’s thinking hats, a pros and cons list or a process chart to help you think .

Make sure you keep your mind active, try new things and do quizzes to maintain your thinking skills throughout your life.

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 25 Study Desk Aesthetic Ideas
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 25 Thoughtful Ways to Greet your Students
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 25 Pre-School Decor Ideas (Inspiring & Beautiful!)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 25 Number Games for Kids (Free and Easy)

3 thoughts on “The 4 Types of Critical Thinking Skills – Explained!”

Professor Chris,    I have a question. As you outline, “There are four types of ‘thinking skills'”.

1. convergent or analytical thinking, 2. divergent thinking, 3. critical thinking and 4. creative thinking. 

   All four are processes of “thinking”.  This leads me to ask, “What is the description of the process of thinking?”

  W. Edwards Deming,  American engineer, statistician and professor observed:

   ”If you can’t describe what you are doing as a process, you don’t know what you are doing.”

   If we can’t describe thinking as a specific  process, we don’t know what we are doing.  

   Without knowing the  specific process of thinking, we don’t know how to perform: analytical thinking, divergent thinking, critical thinking or creative thinking. 

   I repeat my question. “What is the description of the process of thinking?” Thank you for your time, Ted

Definitions are such tricky things! It’s hard to find consensus in the scholarly community about a simple definition of anything, really. Although, I’d agree on the face of it that thinking is a process (and the knowledge or idea is the product). You might be interested in the concept of process thinking , which we often juxtapose to systems thinking (which, really, also involves ‘thinking as a process’), but as you have teased out this fact that thinking is inevitably a process, I wanted to give you a nudge to a resource that’ll help you go deeper on the topic.

All the best! Chris

This is interesting! Learning these four types of thinking skills would definitely help me with either school or work.

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Types of Thinking: Elevate Your Problem-Solving Skills

• by Lee Sorkin
• updated June 2, 2022

Table of Contents

Understanding the different types of thinking and their characteristics can help your team learn to become more diverse and train members to push their boundaries.

Have you ever thought about how you think? When you look at a problem or a question, what method do you use to solve it? Do you look at the problem in its context or do you focus on likely outcomes? Do you brainstorm as many possible solutions as you can or do you try to locate only one? And do you rely on past experiences or do you seek to find a novel way forward?

These aren’t necessarily easy questions to answer. We’re so used to just thinking in our way that we never stop to really analyze how we’re thinking, or what types of mental tools, processes, or assumptions our way of thinking relies on. 

But in actuality there are a number of different types of thinking that most of us use. And being aware of them, also known as metacognition (thinking about thinking) is extremely beneficial, as we shall see, for not just our own development and growth, but also for building strong and resilient teams.

It’s important to remember that these “types” aren’t the same as identity or personality types. You can use different types of thinking throughout the day or within the same problem. But we do tend towards some types over others, based on other factors like our emotional state, our upbringing, our education, or our environments.

Why learning about different types of thinking is important

So why are learning about the different types of thinking helpful? There’s really two ways to approach answering this. The first is from the standpoint of individuals and learning about their own way of thinking.Higher levels of thinking include thinking about the ways and methods that we use to think. And being aware of our thinking can open us to new ways of thinking and expanding our mental horizons.  

Therefore, for personal development, it can be useful to learn about different types of thinking and how to be more aware of your own thinking processes. And if you can train yourself to think in different ways, that can make solving problems a lot easier, or at least open yourself up to multiple points of view about how to solve something.

But there’s also crucial applications on teams as well. Training yourself to think in different ways is challenging, and that’s why we work on teams. Teams gather and combine their thinking and skills in order to solve problems that can’t necessarily be solved alone.

For teams then, understanding these types of thinking can make them more aware of their team members’ thinking and problem-solving abilities. As a result, this can lead to greater understanding between members when they are solving problems or are conflicted about how to proceed. It is also likely to make teams more conscious of forming a team that thinks in diverse ways. 

In other words, knowing how we think is a major part of our personal development and coming to terms with who we are as individuals. Which therefore makes it equally important when finding balance on a team and making sure that it can achieve success and remain resilient.

So now let’s get into the different types of thinking and what they mean…

Types of Thinking

These are the most basic types of thinking that are generally agreed upon. There are some others (which we will look at later on) that we separated from this main list, in part because they encompass types on this first list, and so might be considered as “categories of types of thinking”. 

1. Critical Thinking

This is probably one of the most well-known types of thinking on this list. Critical thinking involves asking questions and probing the underlying validity and assumptions behind statements or ideas. Critical thinking is very concerned with investigating the origins of claims and how they come about, and whether they come from hearsay or misinformation.

A good example of critical thinking is assessing information and ideas on a team. A critical thinker will challenge ideas and poke holes in arguments in order to see whether the idea really holds up. This is not because they are against the idea, but rather because they want to verify that the idea rests on solid logical and factual grounds. This can be very useful in pushing the team to come up with new and better ideas.   

2. Creative Thinking 

That brings us to creative thinking, which is also one of the more popular types of thinking. Creative thinking is always engaged with coming up with something new: new ideas, new theories, new solutions. The impetus for this way of thinking therefore, is to use ideas and information as a springboard for entering the creative process, always pushing towards the innovative and the new.  

Many of us think that creative thinking is only for a certain type of person–creative geniuses or artists. But we all engage in creative thinking on a regular basis. When we hit on a new idea or a new method of doing something, even if it’s just a small daily activity, or when we simply brainstorm by ourselves, we are engaging in creative thinking.        

3. Analytical Thinking 

Analytical thinking is one of the most common ways of thinking. Analytical thinking is about breaking ideas and solutions incot component parts and creating methods for categorizing and examining those parts using evidence and logic. 

The most well known examples of analytical thinking come from science and math. The scientific method is an example of using analytical thinking to examine phenomena and propose new theories. Data analysis, too, is about breaking large sets of numbers into easily analyzable parts. But proposing a method for examining a problem on the team, or trying to look at a problem by breaking it down are also ways that analytical thinking appears most commonly on teams.

4. Abstract Thinking 

Next on our list of types of thinking is abstract thinking, which is about making relations and connections. Abstracts thinkers can pull together seemingly disparate ideas together, and they can also reveal the hidden meanings behind concepts. This is because they are attune to abstract concepts that are divorced from specific objects, like love and power, as well as cognizant of broader theories.

Abstract thinking is also useful in puzzle-solving, since abstract thinking has no problem dealing with figurative language and symbols. So on teams they make very good problem solvers who can easily see something from multiple perspectives and find the connections between different ideas.  

5. Concrete Thinking

Sometimes placed in counterposition to abstract thinking, concrete thinking is also known as practical thinking. In contrast to abstract thinking, concrete thinking looks at ideas and problems very literally and pointedly. Concrete thinking doesn’t get carried away with context, analysis, or brainstorming. Its goal is to find the simplest solution as quickly as possible.

Concrete thinking can be very helpful when it comes to manual or mechanical tasks. But even on larger issues that require a lot of thought, concrete thinking can help cut down the amount of overthinking that sometimes occurs on teams and cut straight to the point. 

6. Divergent/Lateral Thinking 

Divergent thinking and convergent thinking are two types of thinking that are more concerned with how you find solutions and answers. With divergent thinking, the method is to find as many different solutions as possible in order to spark new ideas. Sometimes you even stray far away from the original problem in order to look for inspiration. This type of thinking is therefore often connected with creative and abstract thinking. 

A good example of this way of thinking is the quintessential brainstorming session, where lots of ideas are thrown out and then slowly whittled down until a core idea emerges. Divergent thinking can thus be seen as a useful way of thinking at the beginning of a project because it gathers a range of ideas.

7. Convergent/Vertical Thinking 

In contrast to divergent thinking, convergent thinking, or vertical thinking is about finding one single path forward by combining ideas or eliminating them, through logic and analysis. Convergent thinking is very organized and focused on efficiency, but there is also some elegance and artfulness to it, since it does require combining and merging different ideas together.

Convergent and divergent thinking don’t have to be seen as opposed to each other. In fact, they seem to be more compliments than substitutes. It’s easy to see how during a big meeting, you may want to use divergent thinking to get the team to brainstorm a lot of new ideas and think creatively, but then convergent thinking to bring everyone together. 

Two more types of thinking: sequential & holistic

There are also two more types of thinking that are sometimes placed with the other types of thinking on this list. However, I chose to place them separately because I think they are a little bit different. For one, they are more about overall viewpoint and process, and so they might be better called “categories” instead of types, since they could include many of the types listed above. 

8. Sequential Thinking ( Linear Thinking )

Sequential thinking deals with problems step by step. So it encompasses many of the types on this list that are more logical–such as analytical thinking, convergent thinking, etc. But even more creative personalities may use sequential thinking when it comes to breaking larger processes up into smaller steps (e.g. brainstorm→outline→create→edit/review→final product). 

Sequential thinking is often at play when delegating tasks and roles on a team. Everyone is given a smaller part of the larger project, and everyone is made aware of their role and deadlines within the larger schedule or method of getting the whole project completed.

9. Holistic Thinking

Last on our list of types of thinking, holistic thinking is about looking at the big picture and seeing how each component part fits into the larger whole. This is often attributed to management, or leaders. However, I would argue that all team members need at least some holistic thinking abilities in order to see how their actions fit in with and benefit the rest of the team. 

We can see holistic thinking in action easily when we imagine a meeting at the beginning of a project, when the team is discussing its goals, desired outcomes, and proposed path to success, which then leads to splitting up roles, assigning tasks, and figuring out the details and processes of getting there. So like with convergent and divergent thinking, sequential and holistic thinking really compliment each other and are both necessary for successful teams. 

While we have discussed several types of thinking, it’s essential to recognize that these are not isolated categories. People often engage in different modes of thinking, combining elements of critical thinking types, types of thoughts, and different thinking styles.

Understanding these different types of thoughts can enrich our problem-solving skills and make us more versatile thinkers. Whether you lean towards analytical, creative, or any other thinking types, being aware of different thinking modes can significantly enhance your cognitive abilities.

Conclusion: Types of Thinking in Relation to Diversity on Teams 

As we have seen, there are a lot of different ways of thinking, and many of these blend into each other. We tend to categorize them as separate, but like we said earlier, many of us use different ways of thinking on a daily basis. Still, many of us are trained to think in specific ways about problems, and it can be difficult to switch easily. Which is why it is good to train ourselves to notice when we think in a certain way, and to try to broaden our minds by looking at problems differently.      

On teams, certain problems do require specific ways of thinking, or combining many ways of thinking at once. That’s why it’s good to have diverse teams made up of people who can think in different ways. We often associate diversity with people having different experiences, and the reason is that having different experiences is connected with thinking differently. 

Having a well-rounded team of different types of thinkers will allow you to look at problems from multiple perspectives and come up with better and more innovative solutions. It will also allow your team to foresee more problems and to stay resilient in the face of new challenges.

One way to challenge your team to be aware of how they think is through team building. Team building activities, like the ones at Invite Japan, are designed to test teams to think in different ways, and to combine their skills and perspectives in order to succeed. And the more you do team building, the more you’ll see your team members becoming aware of their own thought-processes, as well as those of their team members.  

Frequently Asked Questions

How do cognitive biases affect different types of thinking.

Cognitive biases can significantly impact the way we think and make decisions. These mental shortcuts or “rules of thumb” may lead to flawed reasoning or judgment. Understanding how cognitive biases influence various types of thinking can help individuals and teams make more informed decisions.

What Role Does Emotional Intelligence Play in Shaping Our Thinking Processes?

Emotional intelligence is the ability to understand and manage one’s own emotions, as well as those of others. It plays a crucial role in shaping our thinking processes by affecting how we interpret and respond to situations. High emotional intelligence can enhance critical, creative, and analytical thinking by providing a balanced perspective that considers emotional factors.

Can You Explain the Relationship Between Cultural Background and Types of Thinking?

Cultural background can have a profound impact on one’s preferred type of thinking. Different cultures may prioritize certain thinking styles over others, such as analytical vs. holistic thinking. Being aware of how culture influences thinking can help teams become more diverse in their problem-solving approaches and lead to more innovative solutions.

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Creativity in Teams: How To Integrate Different Thinking Styles

• Behavior & Personality

At illumyx, we know that successful organizations need to be able to solve complex problems creatively and innovatively. However, the creative problem-solving process involves two distinct types of thinking that teams need to leverage – divergent thinking and convergent thinking.  

Divergent Thinking: Generating Creative Solutions  

Let’s start with divergent thinking. This way of thinking is all about generating multiple possible solutions or ideas without judging them. It’s focused on quantity over quality and letting the imagination run wild at first. Divergent thinking is the idea generation and “blue sky” phase. 

To get a sense of what divergent thinking looks like, imagine this scenario: You give a team the task of coming up with as many uses as possible for a common object like a brick or a paperclip. The divergent thinkers will rapidly rattle off both conventional uses (“a brick for building a wall”) and more creative, out-of-the-box uses (“a brick could be used as a door stop” or “a paperclip as a mini-hanger for decorations”). 

Connecting to the Big 5   

According to research, there are certain personality traits that predispose people to be stronger divergent thinkers. Those who score high on the “openness to experience” dimension of the Big Five personality model tend to be better at divergent thinking. They have an intellectual curiosity and willingness to explore novel ideas. Lower scores on agreeableness and conscientiousness can also boost divergent thought through reduced concern for social norms and structure. 

While divergent thinking allows you to explore a broad range of possibilities, you can’t stop there when solving real business problems. You need to transition to convergent thinking – analyzing, critiquing, and refining all those initial ideas down to the best, most practical solution. 

Convergent Thinking: Evaluating Practical Solutions  

Convergent thinkers are strong at applying logic, recognizing patterns, and making rational evaluations on which ideas have the highest probability of success. They ask the tough questions: Is this idea truly feasible to implement? What are the potential roadblocks or consequences? Does it align with our strategy and satisfy the key requirements? 

Research has found that high scorers on the agreeableness personality trait are often gifted convergent thinkers. Their ability to consider ideas from multiple perspectives and think about how it will impact others helps narrow down to the most sensible solution. 

While divergent thinking feels more fun and freewheeling, convergent thinking is where the hard work of creative problem solving happens. It requires more focus, discipline, and attention to detail. 

Integrating Convergent and Divergent Thinking  

At illumyx, we recommend explicitly separating these two stages when leading teams through creative problem solving. First, run activities and create an environment optimized for divergent thinking – letting the ideas flow without criticism. Then, transition to a separate phase where you apply convergent thinking processes to critically assess, build upon, and ultimately converge on the ideas that are most viable. 

The human mind doesn’t naturally toggle between these two modes of thinking easily. That’s why it is crucial to separate the divergent and convergent stages of problem-solving. Trying to judge ideas for feasibility while you’re still generating them can shut down creativity.  

Likewise, continuing to explore new possibilities once you’ve already decided on your best option will lead to a lack of focus. Deferring that convergent evaluation until after a rich pool of ideas has been generated gives teams’ permission to think more freely and expansively first. 

By developing an understanding of divergent and convergent thinking styles, you can unlock creative potential within your teams. Embrace activities and processes that give both mindsets their time to shine during problem-solving. With diverse perspectives contributing at the right stages, you’ll be able to generate innovative solutions that drive your business forward. 

To learn more about the creative process, listen to Episode 10 of the Connecting the Dots podcast with our Founder, Steve Utech , and Ryan Gracyalny .  If you want to take a Big Five assessment yourself, check out illumyx’s  Behavior & Personality Insights or email us at [email protected] .     

Max finds creative problem solving deeplyfulfilling is highly disciplined in his approach to research. He brings an advanced mathematics background to illumyx with significant experience in machine learning techniques, computer programming, and complex statistical analysis.

Max has experience working on complex Department of Defense projects and he recently transitioned his career into social science research. An erstwhile lecturer on data science at the University of Wisconsin, Max is gifted at communicating complex topics in easy-to-understand ways. Max assists the team in survey analysis and reporting and provides oversight on research design and analysis.

A father of two with a passion for music. In his free time, you’ll find him at a local park with his kids, cruising on his rollerblades, or jamming on his guitar with one of several bands he plays in. 

Max Kresch, PhD

Senior Data Scientist

Andrew (Drew) Fleck, PhD, is a results-oriented organizational leader, certified executive coach, behavioral scientist, consultant, and entrepreneur. Drew is driven to add value to peoples’ lives by helping them become more self-sufficient. No matter what role he plays, he focuses on helping clients build strategic foresight into their organizations. He is a natural collaborator who looks for opportunities to partner and build-up others’ skill, knowledge, and confidence.

Drew is highly pragmatic and objective with a unique ability to think clearly under pressure. We can thank the US Air Force for that trait.  His studies and practical experience make him an expert in leadership, learning, organization design, organization development, innovation, and entrepreneurship. Over his career, he performed a number of strategic roles that aligned him with his love for travel and learning about different people and cultures.  He has a reputation for transforming organizational systems from a reactionary transactional approach to a proactive strategic approach.

Drew started his career in High Tech, but has since worked across a variety of industry and government sectors. Drew holds Master’s and Doctoral degrees in Human and Organizational Systems from Fielding Graduate University and a Master’s in Management and Organizational Behavior from Silver Lake College.

Andrew Fleck, Ph.D.

Chief Behavioral Scientist

Kristy is a highly organized, strategic thinker and planner. She helps bring focus and levity to the nerd kingdom at illumyx. Committed and caring are two words that describe her best and she has endless energy to support projects and causes she believes in. Her background in music, teaching, and finance brings greater efficiency and harmony to illumyx’ processes and team interactions.

Kristy leads operations for the illumyx team, specializing in administrative functions that include finance, HR, and employee onboarding. Her love for order and accuracy frequently find her leading qualitative analysis projects for illumyx.  A former educator, Kristy has a Master’s degree in Education from St.Norbert College.  

Kristy is the mother of four boys. She often unwinds by hosting large gatherings for family and friends, having a good laugh, enjoying a glass of wine (or a swig of tequila), and diving into niche romance novels.

Kristy Krautkramer, M.A.​

Business Specialist & Qualitative Research Analyst

Dan is a data geek with a passion for computational social science and its applications in the workplace. Dan has never been a fan of the left-brain vs right-brain dichotomy–he is a dedicated all-brainer. He believes in the power of data to help us better understand human behavior at scale, and also that a healthy dose of humanity is required to accurately interpret data and apply insights with wisdom and tact.

Two of his favorite quotes sum up his approach to work:

“Without data, you’re just another person with an opinion,” W. Edwards Demming

“...people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” Maya Angelou.

In his free time, Dan enjoys wilderness camping with his family, reading, and tinkering with anything that can be taken apart. A lifelong learner, he holds a BA in Education, is currently pursuing his MS in Data Science, and has amassed a growing collection of certificates from fine institutions around the country.

Director of People Analytics

Steve’s life mission is to unlock the mysteries of complex human interactions to make people’s work and personal relationships more meaningful, productive, and satisfying. All things niche and complex are food for his ADHD brain. He’s a geek at heart with irreverent humor, but also has a deep love of people. An experienced leader in the areas of culture optimization, organizational effectiveness, and team development, Steve is the visionary and founder of illumyx.

His background in both the hard sciences and the art of family dynamics allows him to take a behavioral and systematic approach to organizational change and transformation. He has worked with Fortune 1000 organizations and executives in a variety of sectors to help them optimize their culture and achieve results. Steve holds a Master of Social Work from the University of Denver in Colorado and a Bachelor’s degree from the University of Minnesota.

An adventurer at heart, Steve spends his free time exploring nature with his 4 kids and anyone up for testing their limits. He enjoys rock climbing, backpacking, and finding brief moments of rhythm out on the dance floor.

Above all, he enjoys seeing people grow and develop by giving them the freedom to explore and try new things. As someone once put it, “Steve makes it safe to be dangerous”.

Steve Utech, MSW

Founder, CEO, and Director of Consulting​

By Gkseries see more questions

Creativity quiz | creativity multiple choice questions and answers.

• General Knowledge /
• creativity multiple choice questions and answers

Free download in PDF Creativity Multiple Choice Questions and Answers for competitive exams. These short objective type questions with answers are very important for Board exams as well as competitive exams. These short solved questions or quizzes are provided by Gkseries.

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Answer: Motor Theory of Thinking 2 Experimental Evidences indicate that thin¬king is accompanied by minute muscular contractions occurring during thought are called: A Muscle contractions B Implicit speech C Explicit speech D Spasm View Answer Answer: Implicit speech

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Answer: Inductive Reasoning

Answer: Eidetic Imagery

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Answer: Language

Answer: Computer model

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