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Still Got Questions? We Have Answers!

What is the free app to create a cover letter.

Freesumes offers a popular free cover letter generator with premium-like features and without any account registration requirements. Use an intuitive online interface to write, design, and download a cover letter in PDF format.

Are there any 100% free cover letter templates?

Yes, Freesumes cover letter builder comes with a choice of 6 free professionally-designed cover letter templates. We also offer several more styles as direct downloads . Each template is optimized for optimal visibility and empowers you to make a strong first impression with a potential employer.

Do companies still like cover letters?

Absolutely. Every company expects to receive at least a short cover letter alongside other requested job application documents. In fact, a cover letter is your best marketing tool. Use it to give a preview of your skills and articulate your motivation for pursuing the advertised role. 

How can I create my own cover letter?

You can effortlessly create your own cover letter with Freesumes cover letter maker. The app guides you through each cover letter section, suggesting which information to put first. Once you’re happy with the result, you can instantly download a cover letter version, packed in a selected template in PDF format.

Should you sell yourself in a cover letter?

A hundred times YES. An effective cover letter will convince a potential employer that you’re the best fit for the job by selling your skills, qualifications, and personality. Using words, you should paint a picture of the future impact you could have in the company and articulate how your past experience could help the company hit its goals.

Which template is best for a cover letter?

The choice of a cover letter template depends on your industry. If you’re applying to a more traditional company, opt for a minimalistic cover letter template in black and white or gray scale. If you’re after a job in a more hyp, startup-like company, consider a more creative template, perhaps one featuring a photo or a professional tagline on top.

What does a modern cover letter look like?

A modern cover letter is a one-page, web-friendly document, most times in PDF format. Use an appropriate professional greeting (hello, hi) and the person’s or company name, instead of the old-fashioned “dear Sir/Madam” or the trite “To whom it may concern”. Modern cover letters are also more permissive in terms of design. You can use color (as long as it doesn’t affect readability) and include a headshot and professional tagline in the header area for  personal branding purposes.

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Our online cover letter instruments allow you to generate a detailed, passionate and informative appeal within minutes. No more agonizing over creative sentences, doubting your writing style or worrying about emotional perceptions. Powerful web tools and recruiter expertise are here to help!

Use our tech tools to write truly next-level cover letters and resumes . In a digital world, it’s important to stay competitive. Old-school methods have their place and charm, but if you want to land that dream job – it makes sense to get an edge over the other candidates.

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Our cover letter template designs and samples have been carefully crafted to maximize their visual and textual impact. You want recruiters to fall in love with your professional story before they even meet you. That’s what we aim to help you with.

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Finally, you don’t have to build anything from scratch. That’s always the most difficult part. And now it’s the part you can just skip. Our free cover letter templates are ready to use and fill in with minimal effort. The attention-grabbing beautiful designs and organized structure have been tested and vetted. All our cover letter templates have been approved by recruitment experts.

Recruiters and hiring managers still emphasize poor grammar and typos as a dominant reason for rejecting applications. Don’t be a part of that statistic. We’ve taken care of combining all the tools you need in one place - including a spell-checker. No need to use multiple software or online tools - the perfect cover letter build unites them all!

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How to build a cover letter.

It used to be the case that you needed creative writing skills to build an amazing cover letter. And time. Lots of time. Now, all you need is the perfect online builder - and you’re good to go!

Go to our varied collection of beautifully designed cover letter templates and pick one that suits you! We have created templates and samples that align with jobs, industries and professional image goals. All you need to do is consider which one strikes your fancy and is appropriate for your potential employer.

Add your contact information, as well as any needed (and appropriate) personal data the employer requires. Our well-designed templates make sure your info won’t get overlooked and your documents don’t get lost due to boring visuals. After all, your cover letter is your ambassador.

Save tons of time, condensing the long journey of a convincing professional appeal to several minutes and keystrokes. You can use our free guiding samples that show mock-up cover letters, written by hiring professionals based on years of experience. With all the technical and guiding support - this won’t take long!

Tailor the design, structure and formatting of your cover letter in a couple of clicks. The template and other aspects of your document can be adjusted as you see fit. And what’s more, you can experiment as long as you want - our online and offline sync features mean you won’t lose any of your changes even if you lose your internet connection.

Whether your employer uses an Applicant Tracking System or prefers email, whether they use Mac or PC - we’ve got you covered. Make use of PDF files to perfectly preserve your beautiful cover letter formatting.

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Voilà's Cover Letter Generator helps you create a compelling letter that highlights your unique skills, experiences, and achievements relevant to the job you're applying for. It ensures that your cover letter effectively communicates your value proposition to potential employers.

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A strong cover letter should demonstrate how your qualifications align with the specific requirements of the job. Our Cover Letter Generator analyzes the job description and suggests content that showcases your relevant skills and experiences, increasing your chances of getting noticed by recruiters.

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A well-written cover letter should be professional, error-free, and adhere to standard formatting conventions. Our Cover Letter Generator ensures that your letter follows best practices, making a positive first impression on potential employers.

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Whether you're applying for an entry-level position, a senior role, or a career change, Voilà's Cover Letter Generator caters to various job-seeking scenarios. Customize the letter by specifying your career objectives, relevant skills, and personal story to create a compelling and unique cover letter that sets you apart from other applicants.

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More From Forbes

8 do's and don'ts when you apply for a job online.

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By James Hu, Next Avenue Contributor

Job board sites like Indeed or SimplyHired make it seem easy to apply for a job online. They have a system that keeps your resumé in tow to readily submit. And many offer One Click Application services, auto-filling your personal information in the designated areas. However, I’m willing to bet you’ve never even received a response from one of these applications.

That’s why I’m offering eight Do’s and Don'ts to effectively guide you through the process of applying for jobs online :

5 Things to Do When You Apply for a Job Online

Here's what you do want to do when you apply for a job online:

1. DO check out the company’s website before you apply. This one is two-fold.

First, recruiters want to see that you have a special interest in their company. They’re more likely to pursue a candidate who has a history with the company or industry and a story about why they’re applying now. Take the time to learn its mission and values. Then, incorporate those into your job history and cover letter. This will help you stand out among other applicants who applied without doing their homework.

( More:   The Right and Wrong Ways to Use Job Boards )

Second, checking out the company’s website helps you see if the firm is one where you’d want to work. Isn’t it better to know before you fill out an application that the business doesn’t match your values or is further than you'd like to commute? Save yourself and the recruiter time and only fill out applications for places where you would be happy working.

2. DO tailor your resumé keywords for each job you’ll apply for online. The tendency when applying to jobs online is to quickly submit your resumé and cover letter and move forward. That’s a mistake,

The reason? When applying for a job online, there is a high chance your application will go right into an Applicant Tracking System (ATS) to be reviewed by a recruiter. Applicant Tracking Systems parse and sort resumés by topics or keywords, like education or managing a budget.

Credit: Shutterstock

In order to optimize your resumé for ATS, you should match the keywords in it to the job description the company provides. Online tools (shameless plug: ones such as my company’s Jobscan.co ) can help you identify the right keywords by copy and pasting your resumé and the job description into the site.

( More:   I Lost My Job: Now What? )

3. DO add your up-to-date LinkedIn profile . More and more companies now request you include a link to your LinkedIn profile in their job applications. Having an active LinkedIn profile helps show a recruiter that you’re serious about your job search and career. Many recruiters will search for it anyway, so making their job easier goes a long way toward making yourself a worthy candidate.

You can include more information about your background and skills on LinkedIn than through a normal job application, so take advantage of this opportunity.

Before you link to it, though, make sure your LinkedIn profile is job-search ready. Add a great picture, show some of your recent projects and make sure you’re active in relevant LinkedIn networks. For more insights on getting your LinkedIn profile recruiter ready, check out this great post from The Muse: “ The 31 Best LinkedIn Profile Tips for Jobseekers .”

4. DO write a cover letter. Although a cover letter is sometimes optional for an online job application, you should always submit one. A cover letter is a great way to talk more about yourself and your experience and to incorporate the company’s values and mission statement into your application.

Including a cover letter also has a more tactical advantage. Many Applicant Tracking Systems will account for a cover letter when recruiters search by keywords.

5. DO make sure the application on the company site is the same as the one on the job board. This is especially important with job-board features such as “one click apply” or “quick apply.” The company site may ask for something specific, like a salary requirement, or request you email someone your resumé and cover letter. If you apply without looking at the instructions and miss something, it will look like you can’t follow directions.

3 Things Not to Do When You Apply for a Job Online

And here's what not to do when you apply for a job online:

1. DON’T type lazily or in shorthand. Sometimes, our online habits win out without us even realizing it. I occasionally receive applications where the candidate's name is all lowercase. Not taking the time to capitalize the first letters of your name tells me three things: 1) You lack attention to detail; 2) You are lazy and 3) Working here is not important to you. You don’t want a recruiter to think any of those!

Many people also associate writing online with informality. But when you apply for a job online, you want to look professional and that means writing more formally. For example, for a cover letter, fill a page and use a formal heading.

2. DON’T use auto-fill to apply for positions. Sure, this makes things easier, but you’ll be trading results for ease. If you have ever looked back at the information loaded into your application when using auto-fill, you may have seen that it didn’t align correctly. Your "Position" answer might instead say which college you attended. Or prior employment dates might just show start dates

Auto-fill may also format the details of your job history in a strange or confusing way. Instead of leaving this to chance, fill in the details one at a time, double-checking as you go.

3. DON’T leave sections incomplete. It can feel redundant to upload your resumé and then type in your work history manually, so the temptation can be to leave that section blank. Don’t!

On many Applicant Tracking Systems, the information typed in for job history is more visible than the resumé, which someone would have to click to view.

Don’t forget to tailor these sections in the same way you would tailor your resumé to match the necessary keywords to really optimize your resumé.

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Letter Templates & Example

Top 10 Cover Letter Examples for Online Applications: Impress Employers with These Winning Templates

Looking for the perfect cover letter can be overwhelming, especially when applying for a job online. Often, it can feel like our application will be lost in an endless sea of resumes and cover letters in the cyber world. But fear not, job seekers! We’ve got you covered with a variety of cover letter examples for online applications that are sure to catch the employer’s attention. Browse through our selection of samples to find the perfect one that suits your needs, and feel free to edit it as needed to make it yours. With our help and guidance, you’ll be one step closer to landing your dream job. So what are you waiting for? Let’s get started!

The Best Structure for Cover Letter Examples for Online Applications

When it comes to applying for jobs online, a cover letter can be just as important as your resume. It is your chance to make an impression on the employer and show them why you are a good fit for the job. But what is the best structure for cover letter examples for online applications? Here are some tips to help you out.

First, start with a clear and concise opening paragraph. This should include a brief introduction of yourself and mention the job you are applying for. You can also include a sentence or two about why you are interested in the position.

In the second paragraph, highlight your skills and qualifications that make you a good fit for the job. Be sure to reference specific skills and attributes that are mentioned in the job listing. You can use examples from your past work experiences to demonstrate your abilities.

The third paragraph is where you can add a personal touch to your cover letter. This is your chance to show the employer why you are passionate about the job or the industry. You can also mention any relevant achievements or projects that you are proud of.

In the closing paragraph, thank the employer for their time and consideration. You can also reiterate your interest in the job and express your willingness to discuss your qualifications further.

Finally, be sure to proofread your cover letter carefully before submitting it. Typos and grammatical errors can hurt your chances of getting the job.

In conclusion, the best structure for cover letter examples for online applications includes a clear and concise opening, highlighting your qualifications, adding a personal touch, and closing with a polite thank you. By following these tips, you can improve your chances of getting hired. Good luck!

Cover Letter Sample for Job Application

Dear [hiring manager name],.

I am writing to apply for the job opening at [Company Name] as a [Job Title]. I have [number of years] years of experience in [industry/field], and I am confident that I have the necessary skills and qualifications for this role.

Throughout my career, I have developed excellent [skill/expertise], which I believe will enable me to make significant contributions to your team. Additionally, I am highly motivated, a quick learner, and a team player, and I am excited by the possibility of working with your organization.

Thank you for considering my application. I am looking forward to hearing from you soon.

Best regards,

[Your Name]

Cover Letter Sample for Internship Application

Dear [internship manager name],.

I am writing to apply for the internship program at [Company Name] as a [Internship Position]. As a highly motivated and enthusiastic student, I am keen to gain experience in [industry/field] and believe that an internship at your organization would provide me with valuable insights into this exciting industry.

Throughout my studies, I have gained in-depth knowledge of [skill/expertise], which I believe will enable me to make significant contributions to your team. Additionally, I am a quick learner, a team player, and highly motivated to contribute to the success of your organization.

I would be honored to have the opportunity to discuss my application with you further. Thank you for considering my application.

Cover Letter Sample for Scholarship Application

Dear [scholarship committee name],.

I am writing to apply for the [Scholarship Name] at [University/College Name]. As a highly motivated and academically driven student, I am eager to further my education and pursue a degree in [Major].

Throughout my academic career, I have consistently demonstrated excellence in [skill/expertise], as evidenced by [relevant accomplishments/awards]. Additionally, I am passionate about [research/field of study], and I am excited by the opportunity to contribute to the advancement of this field.

Thank you for considering my application for the [Scholarship Name]. I look forward to the possibility of making significant contributions to your academic community.

Cover Letter Sample for Recommendation Request

Dear [supervisor/professor name],.

I am writing to request a letter of recommendation for [reason for recommendation]. I am applying for [job/scholarship/program], and I believe that a recommendation from you would significantly strengthen my application and convey my abilities and potential to the selection committee.

Throughout our relationship, I have valued your guidance, expertise, and support, which have helped me achieve [accomplishments/awards]. I am confident that your recommendation will reflect my academic abilities, character, and potential to excel in my chosen field.

Thank you in advance for your assistance. I appreciate all the support and guidance you have given me.

Respectfully,

Cover letter sample for personal reference request, dear [personal reference name],.

I am writing to request a personal reference for [reason for reference]. I am applying for [job/scholarship/program], and I believe that your endorsement of my abilities and character will strengthen my application and demonstrate my potential to succeed in this endeavor.

Throughout our relationship, I have valued your friendship and support, which have helped me stay focused on my goals and achieve [accomplishments/awards]. I am confident that your reference will reflect my personal qualities, work ethic, and potential to succeed.

Thank you in advance for your support. I appreciate all that you have done for me.

Cover Letter Sample for Client Proposal

Dear [client name],.

I am writing to propose [solution/idea/service] to address [client problem/need]. As a [industry/field] expert, I understand the importance of [client pain points], and I am confident that my proposed solution will help you achieve [client goals/benefits].

Through [industry/field] research and analysis, I have developed a comprehensive understanding of [client needs/requirements]. My proposed solution is grounded in best practices, innovative thinking, and tailored to meet your unique needs.

Thank you for your consideration. I look forward to the opportunity to further discuss my proposal with you.

Cover Letter Sample for Networking Request

Dear [networking contact name],.

I am writing to request a networking opportunity to learn more about [industry/field]. As a [current or aspiring position] professional, I am seeking to learn more about [relevant skills/expertise], and I believe that your insights and expertise would be valuable to my professional development.

I am highly motivated, passionate, and committed to contributing to my industry. I am confident that a networking opportunity with you would enable me to gain new insights, cultivate new relationships, and further my professional development.

Thank you in advance for your time and consideration. I look forward to hearing from you soon.

Tips for Writing Cover Letter Examples for Online Applications

Writing a cover letter for online applications is crucial to make a strong impression on potential employers. In order to get noticed among hundreds of applications, it is important to present yourself professionally and effectively. Here are some tips to help you create a cover letter that stands out:

• Be clear and concise: Avoid using complex sentence structures or unnecessary jargon. Keep your language simple and straightforward, and highlight your relevant skills and experience.
• Focus on the job description: Tailor your cover letter to the specific job you are applying for. Highlight how your skills and experience match the requirements of the position.
• Highlight your achievements: Use specific examples to demonstrate your achievements and how you have made a positive impact in your previous roles.
• Show enthusiasm: Show your enthusiasm for the job and the company. Mention why you are interested in the position or the company and what you can contribute to its success.
• Proofread: Make sure to proofread your cover letter multiple times to ensure that there are no errors or typos. Also, have someone else read it over to provide feedback.

Overall, a well-crafted cover letter can set you apart from other applicants and increase your chances of getting an interview. Use these tips to create a compelling cover letter that showcases your skills and experience and demonstrates your enthusiasm for the job.

FAQs about Cover Letter Examples for Online Applications

What should I include in a cover letter for an online application?

When crafting a cover letter for an online job application, make sure to include an introduction, reasons why you’re qualified for the role, a connection to the company or industry, and a conclusion expressing your interest in the position.

Where can I find good cover letter examples for online applications?

You can find cover letter examples for online applications on job search websites, career advice blogs, and professional organizations’ websites. You can also refer to the job listing to get an idea of what the employer might be looking for.

Can I use a template for my cover letter for online applications?

Yes, you can use a template as a starting point, but you should personalize and customize the cover letter to fit the specific job and company you’re applying to. A generic or boilerplate cover letter won’t make you stand out from other applicants.

Should my cover letter be one page or longer for online applications?

Your cover letter should ideally be one page, concise, and to the point, as online applications are often reviewed quickly. However, if the job description or application instructions indicate that a longer cover letter is acceptable, you can go into more detail about your skills and experiences.

Do I need to have a separate cover letter for each online application?

Yes, you should have a unique cover letter tailored to each job you’re applying for, as it shows that you’ve done your research on the company and how you can contribute. Avoid submitting a generic or identical cover letter to multiple job applications.

What are some common mistakes to avoid in a cover letter for online applications?

Avoid common mistakes in cover letters for online applications, such as focusing too much on yourself instead of the company’s needs, using a generic or cliché opening line, and failing to proofread for errors and typos. Make sure to also address the recipient by name if possible and include relevant keywords from the job listing.

Can I submit a cover letter as an attachment or in the body of the email for online applications?

Check the job listing or employer’s instructions to determine how they prefer to receive the cover letter. Some employers might want it as an attachment, while others may prefer it in the body of the email or an online application form. Make sure to follow the instructions closely to avoid having your application overlooked.

Thanks for Reading!

Well, that’s it for our cover letter examples for online applications! We hope these examples have been helpful in giving you some new ideas for your own cover letter. Remember, the most important thing is to be yourself and let your personality shine through. Don’t forget to proofread your letter and take your time to tailor it for each job you apply for. Thanks again for reading, and we hope to see you back here soon for more job search tips and advice.

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Jobscan > Cover Letter Checker | Scan and Optimize Your Cover Letter

Create the Perfect Cover Letter with Jobcan's Cover Letter Checker

Get personalized feedback on how to optimize your cover letter with Jobscan's ATS-friendly cover letter scanner and get more interviews.

Jobscan users have been hired by

Improve Your Chances of Getting Hired

Stand out from the competition by optimizing your cover letter for the job you want. Jobcan’s cover letter checker analyzes your cover letter and compares it to the job listing to identify the key skills and qualifications that recruiters are looking for.

You’ll get personalized feedback on how to improve your cover letter and make it more compelling to potential employers.

Save Time and Effort

A job search can be time-consuming, and crafting a personalized cover letter for each job listing can be a daunting task. Our cover letter scanner takes only seconds to assess your text and give you detailed notes on how to improve it.

You’ll be able to submit a tailored cover letter with confidence, knowing that it matches the requirements of the job you want.

ATS-Friendly Cover Letters

Many employers use automated systems to screen job applications, so your cover letter needs to be scannable and ATS-friendly. Otherwise, your information might not even reach the recruiter or hiring manager.

Our cover letter scanner checks your cover letter for ATS compatibility, ensuring that these systems can read it and get your application in front of the right people.

How to optimize your cover letter

From your Jobscan dashboard, upload your cover letter file along with your resume into the scanner.

Paste the text of the job listing into the scanner.

The Match Report will give you tailored advice on which skills or experience to mention in your cover letter. You’ll also receive guidelines for effective cover letter writing.

Update your cover letter document, click on the Upload and rescan button, then paste in the updated text of your cover letter. Your Match Rate will update. Continue this process with your resume and cover letter until you reach a match rate of 75% or higher.

Frequently Asked Questions

Are cover letters scanned by ats.

​We’ve encountered some ATS that search for keywords within cover letters. Basically, if an application asks for a cover letter, they’re likely to scan it through ATS.

How do I scan a cover letter with Jobscan?

You can scan a cover letter with the Jobscan Premium plan . After running a resume scan, locate the Cover Letter portal next to the Resume tab in the Match Report. Click “Add Cover Letter and Rescan” to run a cover letter scan.

What's the difference between hard skills, soft skills, and keywords, and why does it matter?

Hard skills are skills learned through training or hands-on experience and include proficiency with specific software, tools, or other specialized skills. Soft skills are skills that don’t necessarily require training, such as “detail oriented” or “team player.”

Hard skills are what recruiters are most likely to be searching for, where soft skills are hard to quantify and are less likely to be searched by a recruiter.

Keywords are words that appear frequently in the job description, but are not currently classified as skills. They’re company “buzzwords” you can incorporate into your resume, cover letter, or during your interview.

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“Anyone seriously looking for a job should sign up for this platform and put every single resume and cover letter through here before applying. The return on investment is unlike anything else!”

“I applied for 3 jobs with the same company. The first application without Jobscan was unsuccessful. The other two with Jobscan’s analysis of my resume and cover letters won me interviews as well as a casual position! Extremely happy!”

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Explore More Features

Create a job board with SpreadSimple website builder

Thanks to the convenience of the online world, the days of going door to door to sell products, get employment, or hire a service are gone. Everyone looks for their next posting online, especially on Indeed, LinkedIn, and Glassdoor. These types of platforms, or any other websites with a listing of work, are called job boards, where employers connect with their future potential hires.

According to Statista , the global job board market was valued at $22.3 billion in 2020 and is expected to reach $31.5 billion by 2026. In other words, knowing how to create a job board website and learning how to monetize it can be a great business opportunity. So if you want to start a new project, you have come to the right place. In this article, we will help you create your job board website using SpreadSimple .

What is a job board website?

Before getting started, let us understand what kind of website we are referring to: it is an online platform where employers list job vacancies, and potential candidates apply for available positions. Unlike the company’s career web pages, on these platforms, employers can post open positions with the required qualifications and skills, for people to apply directly for roles they might be interested in.

A database like Indeed is similar to a job board but constitutes a matching and hiring service, where a wide range of listings from different sources are posted. At the same time, a niche job board is industry-specific and pertains to a certain type of industry. This helps organizations find candidates with a specialized talent pool and match them to their open positions listings.

How to start a job board business, and how does it work?

Key steps need to be taken to start a job board business, such as identifying your niche, building your website, making a suitable pricing plan, and devising a marketing strategy. Let us understand how these work in detail.

1. Identifying a niche and your target audience.

There are many different fields and occupations in the world. Finding a niche market is an essential part of starting your new business. By doing so you can specialize and gain mastery in a specific area and create tailor-made marketing plans to reach your target audience. By focusing on a niche, you make yourself an authority figure for your industry, boosting your credibility and reputation in the long run. This in turn helps build long-term partnerships and collaborations with other companies, as well as reach a wider group of job seekers. Some of the key things to remember when selecting your niche are:

• Choose a field you are associated with or have a background in
• Do market research on your potential niche to better understand the demand in your field and the competition that exists.
• Make sure the selected market aligns with your interests and goals.

Choosing a niche combines market research, strategic planning, and personal alignment. For instance, if you have working experience in the fashion and clothing industry, it will help you focus on finding job seekers and employers in that field, as you will have more connections in it.

By considering these three factors, businesses can select a niche that suits their target audience and increases their chances for growth and success.

2. Building a job board website

Any business requires a platform on which it operates. The same principle applies to job boards also. There are several options for creating a website, including using a no-code website builder, choosing a job board software, or hiring a development team. Each option has its pros and cons, so it is important to review your needs and goals to make an informed decision.

• Using a job board software – this option is great for beginners as it is less time-consuming, not expensive, and offers built-in features and functional tools that are custom-made for job board business.
• Choosing a no-code website builder – It is the most affordable alternative and gets you started right away. Many website builders like SpreadSimple, have pre-installed templates and features that help you customize your job board website and save you a lot of time.
• Hiring a software development team – This is the most expensive and time-consuming option out of the three. But it gives a business owner the most control over their design and functionality. Startups and newcomers shouldn't go for this alternative as it requires a significant investment to hire a development team.

3. Making the right pricing model

Making the right pricing model for your business requires finding the perfect balance between revenue generation and remaining competitive in your niche market. Start by studying and analyzing the competitive landscape, especially the pricing models. Obviously, the cost-plus, hourly, performance-based, and equity models do not clearly apply here. So how do we define the service value?

Website features can be sold differently, including pricing individual job posts or offering package listings at discounted rates to employers. Additionally, providing resume and cover letter templates for job seekers to improve their application can be in high demand among potential users. If you are looking for a steady stream of finance, you can consider a subscription model for your services and products. This means offering employers the ability to purchase job posts, featured listings, and talent network access regularly – monthly or annually.

4. Creating a marketing strategy

Your last step is promoting your website and attracting customers for your listed employers. This step requires creating a marketing strategy for your job board platform. A comprehensive plan can help your company effectively reach your target audience, and develop a roadmap for generating revenue.

One of the ideal ways to create a marketing plan is to understand the needs of your customer base, and research their preferences and behavior, to find the most effective marketing channel to reach them. Some of the most popular channels to use for a job board business are:

• Content m arketing – This is a powerful tool for promoting your job board business, as it establishes your brand as a thought leader in the industry and provides valuable and engaging information to job seekers and employers. It includes creating blog posts, articles, videos, infographics, podcasts, and other types of content that are relevant to your target audience and are industry-specific.
• Social m edia m arketing – This promotion method is great for increasing brand awareness, attracting job seekers and employers, and driving traffic to your website. Social media marketing can help generate organic traffic for your online business to reach a wider audience.
• Community-led m arketing – In community-led marketing, the promotion of your business is specific to your industry and aids in attracting the right type of job seekers and employers. It includes sharing reviews, adding testimonials, sharing ideas, and collaborating with community members. This method can help you increase the credibility and trustworthiness of your job board.
• Email m arketing – This strategy is a cost-effective way to promote your business. It allows you to connect directly with customers and employers who have shown an interest in your platform. To use this method, business owners need to create an email list, make a template, send out emails, and monitor the effectiveness of their performance.
• Paid Advertising – Paid advertising is the fastest way to reach a targeted audience base and increase your brand awareness. Though it can be an expensive endeavor, paid marketing helps you promote your business in the right places in record time.

What is a Job Aggregator?

Job aggregators can be best described as search engine platforms for work advertisements. They are platforms that gather listings or postings from job boards and other websites and consolidate them into a single interface. For instance, think of job aggregators like Google for job postings. Some of the popular and most common ones in the industry are Indeed, Creerjet, LinkedIn Jobs, LinkUp, and SImplyHired.

Most job board startups should try to optimize their website so that other companies list their postings. A few ways to achieve this are to make your website keyword-sensitive, provide the right information along with the location for the job, use a mass push function to advertise to other job board platforms, use an XML feed to connect to aggregators, and allow your content to be accessed by job aggregators.

How to Create a Job Board Website

Now that you have a firm understanding of this business, let us explore how to build a job board website in a few easy steps.

1. Choose the right type of job board for your business.

There are many types of job board websites in the market. As a startup, you need to decide on what platform you want to launch. By doing this, you can find the features your job board will need to reach its goals and help you choose the right tools for it. Let us explore in detail the six most common types of job boards along with their functionality.

• A job board as a business – Most people assume that a job board would be an extension of a business. But as we have mentioned they are individual revenue generators as well. The majority of these types of businesses identify a niche in the market and create their platform around it. For instance, you can choose a niche based on your industry, geography, or demographics and target your audience accordingly. A great example would be F&B jobs, which are focused on the hospitality industry and have over 200k listings.  
• Job b oard for associations – This type of platform is launched or used for generating an additional source of income for your existing main business. This is achieved by advertising employment opportunities to your community members and collecting a fee for them to access your network. To maintain a steady income and improve your finances, associations can generate non-dues revenue, meaning money from every other source other than membership fees. To start this type of job board an organization needs a members’ database of their community.
• Job b oard for recruitment agencies – For recruitment agencies, it is beneficial to host a job board website, as it can significantly boost the exposure of their clients’ open positions. This will help drive traffic of new potential candidates being added to their database. For this type of job board, companies need to have a few features like a resume database, email alerts, and customizable forms. This helps the recruiters collect specific information about employment seekers and modify it according to their preferences.
• Job board for universities – Nowadays, colleges and universities have taken it upon themselves to create a job board to help their students find relevant internships and work opportunities. With advanced reporting, a detailed student database, and email alerts, such as the type of platform, can provide separate categories of employment opportunities for each of their provided programs.
• Job b oard for UGC m arketing – With the advent of SEO and digital promotion, user-generated content (UGC) marketing has made it increasingly easy to seek and target potential customers. By creating a job board, businesses can build a user base that matches their audience profile, and instead of monetizing by selling services to employers, they can generate revenue by marketing their products to them. This type of UGC marketing is used mostly by SaaS companies that target customers in the same industry.
• Job b oard for venture capital (VC) firms – The workforce of an organization is a crucial element for its success. Having the right team, especially for startups, can be the difference between success and failure. For this reason, many VC firms make sure to support their portfolio companies on the talent acquisition front. Hence a job board for a VC firm can have a collective platform that hosts listings for all its businesses and boosts awareness of their vacancies.

2. Selecting the right job board builder

As we have mentioned, there are three major ways to build a job board website: using specific software, hiring a development team, or creating a platform using a no-code website developer. Let us understand these in more detail.

Job board software

This is the most common practice when starting a job board business. These are customized software used to set up and get your job board ready in record time. They contain features and functions that you will need, including job scraping, SEO tools, resume database, job seeker accounts, etc.

It is quick to use as they are designed specifically for job boards and only needs to be configured based on your industry. Overall, it is a good option for people who do not want to waste time and wish to get started quickly. There are only two drawbacks to this option: they provide limited customization for design and are expensive as compared to a website builder.

Hiring a development team

If money is not a limitation, then you can hire a software development team and start your money-making job board platform from scratch. Though it is a very lucrative option, you need to have some coding knowledge and experience in hiring the right team. Besides the huge influx of money, this step is time-consuming and requires constant updates to add new features to your website. So if you are planning to take this route, make sure you have a resourceful team in place and are comfortable with spending a lot at the start for a long-term benefit in the future.

Website Builder

By using a no-code website builder like SpreadSimple, you can have your website up and running in no time. Unlike job board software, builders do not offer specific functionality for posting jobs. Instead, they feature templates and customization options to fit your brand. It is the best option for startups and new entrepreneurs who do not possess technical knowledge. Website builders handle all the hosting, maintenance, and security of your job board platform and are the most cost-effective solution to starting this type of business.

3. Define your niche

As we have discussed, job boards can apply to a wide variety of industries. So it is crucial to specify your niche to best serve your target audience. So the next step requires finding your niche based on industry and role. Some job boards are grouped by market, like healthcare, technology, aviation, finance, or sales. While others might focus on specific types of roles, such as contractual, remote, entry-level, or specialization.

4. Fill your Job Board with jobs

The main objective of any website is to generate traffic which is directly dependent on your content. For a job board platform, content primarily means filling your web page with listings and job posts. The two ideal ways to find quality listings are:  to connect with all your contacts and the industry community you have chosen and ask them to post their job openings on your domain; the other way is to import jobs from career pages or white-label job board providers who allow access to their network of employers.

This is a great strategy, especially if you are starting in this business as it helps quickly generate traffic for your website. Let us look at a situation, where you enter a car accessories shop, but find that everything in the store is for bicycles. If that is not what you are looking for, then you are bound to leave the store. The same thing applies to an online business, so to avoid losing traffic because of irrelevant postings, make sure you import job listings mainly related to your niche.

5. Optimize for SEO

As we have mentioned multiple times before, the best kind of traffic for an online business is organic. Now that you have imported jobs on your platform, it is time to optimize your website to increase its traffic. Using SEO strategy, you can organize and tag your web pages based on job type, categories, location, etc. Make sure to include keyword-specific content so that your website is picked by search engines like Google. For a complete and step-by-step guide to increasing your SERP ranking, learn the basics of SEO maintenance on your website.

6. Launch your job board and market it.

Now that you have completed the above steps, your job board website is ready to be launched. But this is not the end of your work, but only the beginning. To get the desired traffic and grow your platform, you will need to market it with a comprehensive strategy that will generate traffic for you. Some of the ways to promote your platform are:

• Press releases
• Email campaigns
• Blog or social media posts
• Digital advertising channels
• Linking your job board to your website’s navigation menu

The job board platform is a great way to connect with your customers and help them navigate opportunities in the market. It is great for building credibility, trust, and loyalty with your current and prospective clients. Make sure to constantly keep updating job posts on your website and also find ways to promote your brand online. For a deeper understanding please refer to our articles: Ways to Find Customers for Your Product and 10 Free Advertising Platforms to Promote Your Website Online

How Do Job Boards Make Money?

Based on the latest numbers the job board industry in the United States of America alone is worth around $14.7 billion. The major chunk of this business belongs to significant names like Indeed, Monster, ZipRecruiter, etc. But you must be wondering how niche job boards make money to capture such a big market. There are multiple options for platforms to generate revenue, including placing advertisements, paid listings, subscriptions, and premium services. So let us explore these in further detail.

• Paid Listings – The number one way to generate revenue for a job board website is to charge employers to post their job openings. The more qualified leads you provide them, the higher revenue you can generate. There are multiple ways in which a business can divide their payment options – they can take a one-time fee for each posting, charge for displaying the listing for a specific period, and charge the employer based on the number of applicants you provide them.
• Upselling – In this method, you can promote your employer's job postings and make them more visible on your website for an additional fee. This helps generate additional revenue from companies willing to pay to get more applicants and fill their gaps faster. Some of the common ways to boost a job are highlighting it to grab the audience's attention, promoting listings through social media platforms, and sending email alerts to potential candidates who fit the profile of the offer.
• Resume Database – The job board platform is not just for posting jobs. Your website can collect and store resumes in a database and for a fee, give limited access to employers so that they can find candidates themselves. You can include this charge in a subscription plan or bill the organization based on a monthly or yearly bill. Most companies are happy to get access to this feature as they can find suitable people for the jobs by vetting the resumes themselves.
• Pre- s creening a pplicants – If you can expand your team and offer to handle the recruitment process for companies, then it can help generate additional income. Services can range from conducting surface-level screening of candidates to going all the way and providing a short list of applicants to interview. Since you are reducing the time and effort of the employers, they will be happy to compensate you for your services.
• Sell advertising space – A job board is a website, so just like other platforms, owners can sell advertising space on their web pages to Google Advertisers. Though this is not the main business model of job boards, it is considered an additional source of revenue for startups. If you are just starting and having difficulty generating traffic, then using Google Adsense can be valuable for your website.
• Employer b randing s ervices – In today’s highly competitive world, businesses will do everything to promote their brand name so they can reach their potential customers. By charging an additional income, you can help employers brand their services on your platform. These services can range from writing blogs and editing videos to making social media posts for companies. For this method to work, you need to have a big target audience.
• Subscription – The final way to monetize your website is through subscriptions. The idea entails combining the different revenue generation models discussed above in multiple plans and offering them to employers. This works best for organizations that have a continuous hiring need and are looking for favorable packages.

Development of a Job Posting Website on SpreadSimple – Pros and Cons

SpreadSimple provides a quick and cost-effective way to start a job board website – it is easy to set up, thanks to its in-built readymade templates. The multiple integrations provided with online tools can help automate many processes and simplify your work at a minimal maintenance cost. SpreadSimple offers an intuitive no-code building process, so users do not need technical experience to create their platform. With Google Sheets as CMS, business owners can add, edit, and delete content on their website without the need for a developer. Since there is an experienced backend team handling all your hosting, maintenance, and security needs, such as bug fixes, compatibility checks, and updates, you can completely focus on revenue generation and the growth of your project.

SpreadSimple is no doubt an excellent fast option to help you get started on your job board journey. But if you plan to build a large and complex platform like Glassdoor, then it makes more sense to take the assistance of a development team and prepare for a costly and complex process ahead. Since SpreadSimple caters to a wide range of websites, it might not provide some niche-specific features like job scraping, job seeker profiles, targeted job alerts, etc.

What features does the SpreadSimple website builder provide for job boards?

Using a website builder like SpreadSimple is the most cost-effective option for developing a job listing with filters and categories that are easy to manage or can be embedded into your larger website, especially for new businesses. So let us highlight the main features and benefits you get from SpreadSimple:

• Easy and quick setup – With just a click of a few buttons your website will be up and running in a matter of minutes.
• User-friendly interface – Unlike other options, website builders offer an easy creation pathway, so users do not need any coding experience to build their platform and manage it. With a little understanding of the SpreadSimple application users can figure out the interface easily and build their job board business.
• CMS – SpreadSimple uses your Google Sheets as its content management system(CMS), which enables business owners to easily add, edit, and delete content on their website without the need for a developer.
• In-built templates – The platform offers different layouts, and design choices that allow you to choose templates that match your brand identity. SpreadSimple also provides design elements, such as buttons, and image galleries, that you can easily incorporate into your website.
• Multiple integrations – SpreadSimple provides easy integration with online tools, which means your platform can work with different web analytical tools for SEO, add PayPal, Stripe, etc., as well as automate processes using webhooks.  
• Free SSL certificate – SpreadSimple handles all your hosting, maintenance, and security needs, as well as provides free SSL certification so you do not have to worry about the technical aspect of your platform and can focus your attention on revenue generation.
• No maintenance costs – Most self hosted websites like WordPress often require ongoing maintenance, such as security updates, bug fixes, and compatibility checks. With the use of builders like SpreadSimple, these tasks are taken care of by the platform backend team, which further reduces your headaches and expenses.

Now let us focus specifically on the benefits it offers for job seekers and employers.

For job seekers

1. job search.

Searching for a job is the core of any job board platform. The search functionality feature offered is easy to spot and intuitive in function. There is a filtering option available that can be used for advanced searches.

2. View profiles of companies

SpreadSimple lets applicants see details of the company they are considering. It is displayed in a shortened format with all the necessary parameters visible at one glance.

3. Apply for a vacancy and/or contact the company

Once a user has found an organization he would like to apply to, it should be convenient for them to contact the business right away. SpreadSimple offers a click-to-apply button that directs you to the company website without any extra steps.

For employers

1. vacancies.

SpreadSimple offers easy integration with third-party service providers like Google Forms to help you embed a form onto your job board website. If you sync this form with your Google Sheet, every time an applicant fills it out, there will be a new submission on your website. Its templates also compile the data logically and simply and display important information, such as job description, salary range, skills required, website link, etc.

2. Search for applicants

SpreadSimple provides similar search functionality to companies that are looking to seek potential applicants. This allows employers to use filters and search for profiles of users that they might think fit their listings.

Create a Job Board Website With SpreadSimple

SpreadSimple is an easy-to-use no-code website builder that converts your Google Sheets into a modern feature-rich job board platform without a single line of code. The best part of this software is that the spreadsheet document will become your site’s content management system(CMS), so you will be able to update your job board content just by editing your Google Sheet. SpreadSimple also provides its users with the following features:

• Taxes, fees
• Filters, sorting, search
• Company profile information page
• Custom domain

To create your job board website with SpreadSimple use the following steps:

Step 1 – Pick one of the available templates to start building your website . You can choose any that you like and adjust its settings to fit your business needs as the templates are easily customizable and flexible.

Step 2 – Add the employer job data to a Google Sheet and paste your spreadsheet link on the SpreadSimple platform. Users can add job descriptions, images, categories, and configure the way their content will be displayed on the website. There is also on option to generate the website first and then update the employer information later.

Step 3 – Publish your job board website and connect it to your custom domain name. Try and test the platform by clicking on a few jobs and making sure they are functioning properly. And just like that your website is ready for business.

Your job board website can have:

• Intro section
• Text description block
• List-style cards layout
• Content Pages (FAQs, About Us, etc.)

If you need more customization then choose any new design template in a few clicks or translate your online job board website for your visitors by selecting one of the 30 languages available in the settings.

How Much Does It Cost to Make a Job Board Website?

Several factors influence the total cost of your job board website. The first and foremost one is your development approach, whether you want to use ready-made software, a no-code website builder, or opt for a custom software development team. The next factor that will impact your cost is the functionality of the platform and the selected niche. And the last thing that changes your cost is the region in which you are developing the website.

For instance, a development team in the USA will be expensive compared to a team hired in India. Based on our estimates, the cost of creating a job board website can range from $200 to $50,000. But the most cost effective way would be to take the SpreadSimple starter pack at $12.90 per month and eventually move onto the mega bulk offer of $39 per month for scalability.

What you need to pay attention to when creating a job posting website

No matter what development method you choose for your job board website, it is important to have a design that is user-friendly and professional-looking. Additionally, you will want to pay attention to some of the features below when creating your platform.

• SEO and Google for jobs integration – A job board website should have easy integration with search engine platforms like Google. It needs to have robust search engine optimization (SEO) so that they are easily discoverable in SERPs. This increases the job board website's visibility and reach. By optimizing your online business with relevant keywords and phrases, you can improve its ranking and generate a lot of organic traffic. This can attract more job seekers and employers to your platform. Integration with Google Jobs and a good SEO strategy is a must for job boards as they can improve engagement and retention on the platform, and ultimately drive more success and revenue for your business.
• Providing filters and job categories – You should make sure your job board includes options for categorizing listings based on location, type, salary, and other relevant factors. It helps job seekers quickly find relevant postings and listings that fit their preferences and qualifications as well as assists employers with finding the right candidates who are a good fit for their requirements. Overall, this meets the growing demand for flexible and remote work opportunities in the market.
• Detailed description of vacancies/resumes – One vital element that helps aid in the success of a job board website is convenience for work seekers. If a user has many actions to perform, then they will be less likely to complete the application process. By providing a detailed description of the vacancies, explaining the roles and responsibilities for the job, giving a brief format of the required CV, and including informative hard and soft skills needed, business owners can make the application process very streamlined. This in turn will provide the platform with more applications in the database and more completion of job posts.
• Sophisticated monetization capabilities – The point of every business is to maximize your revenue and upsell high-margin products. For a job board website, this means selling recurring products to employers. These can include offering sponsored job listings, as well as premium features and services that companies can purchase to enhance their postings and attract more qualified candidates. By offering high-margin recurring revenue products, you can create a steady stream of income for your platform that guarantees financial stability and growth for you.

Examples of Popular and Successful Job Boards

Job boards are a great way for employers and candidates to communicate with each other online. There are many types to choose from, including general boards where any vacancy might be posted, narrowly focused niche boards that cater to specific industries and jobs, and big search engines that dominate the market. This business is constantly changing, with many old platforms being phased out or bought by competitors, and new ones coming up and ruling the market. Here are a few popular and successful job board websites you can research and learn from.

• Indeed – Indeed is the market leader in the job board market. If you ask any person to name a job-seeking company, it is more than likely they will mention Indeed to you. It started as a job search engine and aggregator and soon became the biggest and most popular platform worldwide.
• LinkedIn – LinkedIn is the social media network for professionals. Every working person in the world happens to have a LinkedIn profile which helps them connect with employers and companies on a day-to-day basis. Today, it has also transformed into a place to post vacancies, owing to its massive reach and growth in active users. It is a great platform for social recruiting and fulfilling a prominent role.
• Monster – Though not as big as its competitor, Monster is a wonderful job board website that offers a wide range of listings in over 50 countries in the world. It features one of the best resume databases in the industry and offers great subscription plans, as well as a pay-per-click posting option.
• Google For Jobs – It is an embedded feature of the normal Google search engine. Here users can enter terms like "jobs near me" or "sales associate jobs", and they will see a list of postings curated for them. Though it is not technically a job board platform, Google is still a very popular place for candidates and employers to connect.
• Glassdoor – Glassdoor is one of the most popular job board websites in the US and the world. It is estimated to have over 65 million unique monthly visitors and approximately a million employers listing jobs. Its greatest feature is that it offers anonymous reviews of companies that post jobs on the platform. This helps employment seekers review some inside information about the organization they are eyeing, which is always appreciated by those seeking long-term employment.

Frequently asked questions

How to create a niche job board website.

To create a niche job board website you can follow these steps:

2. Select the right job board builder.

3. Define your niche and choose a domain name.

4. Fill your platform with job postings.

6. Launch and market your job board.

How to build a job search engine?

Follow the steps below to a job search engine website that will bring value to both employers and job seekers:

• Conduct market research and choose the most suitable business model.
• Select the must-have functionality.
• Add some features that will distinguish your platform from the competitors.
• Build an MVP of a job site aggregator
• Develop a fully-fledged job search website.
• Choose the right development team.
• Estimate the cost of starting a job board website and scaling it.

Is it possible to create a job board website for free?

Yes, this is possible if you use a free website builder and do not involve additional resources, like hiring employees and marketing costs, to develop and fill out your listing. There will still be some minimal costs associated in the long run, but you can easily get started for free.

Is it possible to make a website like Indeed using the SpreadSimple website builder?

No. But SpreadSimple is an amazing tool to get started with your job board as it helps you to create a website quickly and with a minimum amount of effort, cost, and time. Eventually, you can move to larger platforms once your online business starts growing and expanding.

Is it possible to make a website like Glassdoor using the SpreadSimple website builder?

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How to Write a Cover Letter for a Job Application Online?

Sample cover letter for online job application.

• Cover Letter Template
• Job Application Cover Letter Template

An Online Job Application Cover Letter is a document that can be used when individuals would like to respond to an online job application. The purpose of the document is to provide the potential employer with information about the individual and convince them to schedule an interview.

Alternate Name:

• Online Job Application Cover Letter.

This letter is supposed to be used when an individual is required to send a cover letter along with their resume (and other appropriate documents) via email. A Sample Cover Letter for an Online Job Application is available for download below .

Individuals can use this letter to introduce themselves to the prospective employer and present them with additional information that they did not include in other documents. For example, they can list achievements they have accomplished in their previous places of work (increased sales, improved customer loyalty, etc.).

Writing a Cover Letter for an Online Job Application is a straightforward process, the document can contain several parts. These parts can include:

• Information About the Parties . In the first part of the document, the applying individual is required to provide information about the sender (themselves) and the addressee (the potential employer). Since it is an Online Job Application Cover Letter, the individual should designate only the names and emails of both parties .
• Introduction . Individuals can use this section of the letter to introduce themselves and explain why they want to apply for this particular position.
• Details About the Applying Individual . Here, the individual can describe why they will be a good fit for this position. They can expand on the set of skills they have obtained during their work experience, describe the situations in which they went beyond their responsibilities and helped their company to succeed, or provide other examples of their abilities and accomplishments.
• Conclusion . The individual can sum up the contents of the letter and provide their contact details in case the prospective employer would like to get in touch.
• Signature . At the end of the email, the individual can put their full name instead of the signature.

Still looking for a particular template? Take a look at the related templates and samples below:

• Job Application Cover Letter Template ;
• Sample Job Application Cover Letter (IT Specialist) ;
• Simple Job Offer Letter Template .

Download Sample Cover Letter for Online Job Application

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Should You Use AI to Write Your Cover Letter?

It’s more common than ever to use AI tools in everyday life to streamline complicated or time-consuming tasks. Whether you’re pivoting careers, stepping back into the professional world after a break or searching for a job after a layoff, writing dozens of cover letters can be daunting. So, you may be asking yourself: Should you use AI to write your cover letter for you?  

USC Online spoke to USC Career Center expert Lori Shreve Blake to find out when it’s appropriate to use AI in a cover letter — and when this tool should take a backseat.  

Do: Use AI to Understand the Job Description  

Writing a great cover letter takes time, especially if you’re out of practice. While it’s important that your cover letter is written in your authentic voice, Shreve Blake said AI assistants can help you tailor it to the job you want.   

Shreve Blake suggests using an AI assistant like ChatGPT to generate keywords from a job description, which you can incorporate into your cover letter. You can also save time by asking AI to read a job description and summarize the key functions of the role.   

You can also ask AI tools like ChatGPT to write a first draft of the cover letter. But there are some important details that AI won’t be able to add.  

“You’re not going to state day-to-day duties in [your] cover letter,” Shreve Blake said. “You should emphasize your best accomplishments, share your unique qualifications, and demonstrate your professional fit for the role, your values and the organization’s alignment. Should you add quantifiers? Add numbers, percentages, [things] like that.”  

Job seekers might be tempted to cut corners with AI to save time, but Shreve Blake emphasized that there are other ways to speed up the process of writing a cover letter. Once you have a template of your cover letter with an introduction, middle paragraph and summary paragraph, you can customize sentences, interchange keywords, and add examples based on the job you’re applying to. You can also customize the formatting of the document.  

“I give an analogy of a house: Once you have that foundation of the cover letter completed with AI, then you can incorporate job-specific sentence s as you see fit,” Shreve Blake said.   

Many people also find writing a cover letter becomes quicker and easier over time.  

“Writing cover letters is a skill, like other skills in life,” Shreve Blake said. “So, the more you do it, the faster and more confident you’re going to get.”  

Don’t: Neglect Your Research  

Researching your target employer is an integral step in the cover letter writing process. Applicants should visit the company’s website, read the mission statement and consider which of the company’s values resonates with them most. This research will help you put together an argument about why you’d make a great candidate — something an AI-generated cover letter can’t do, Shreve Blake said.  

“The cover letter is also a persuasive piece,” Shreve Blake said. “So, it’s almost like that interview question[s]: ‘Tell me about yourself. Why are you interested in this job? What unique skills and experience makes you the best person for the job?’”

Making these connections early in the application process prepares you for interviews later. This “process of self-reflection” helps you identify what the organization is looking for and which key achievements make you stand out, Shreve Blake said.  

Don’t: Forego Your Authentic Voice  

Although recruiters can’t always tell whether a cover letter was written by AI or a human, there are sophisticated tools that can detect it, Shreve Blake said. Recruiters have also told her that they don’t like the generic cover letters they see when reviewing applications and Shreve Blake challenges job seekers to ask the question: “What do you want your first impression to be with a potential employer?”  

“[If] the recruiter receives [a] generic, AI-written cover letter [and] one that is more custom to the job, which one do you think the recruiter is going to pick?” Shreve Blake said. “You must show integrity, you must show thought and care … It’s a test to see how you’ll be as an employee.”  

Whether or not you choose to use AI, be sure to inject your authentic voice into your cover letter and use it to showcase your writing skills. (If you’re at a loss for verbs, check out the USC Career Center’s resume and cover letter booklet for a helpful list of action words to incorporate.) Employers use cover letters to judge whether applicants will be the right fit for email- and communication-heavy jobs, Shreve Blake said.  

“I would say … [your] cover letter can be seen as a form of a work sample,” Shreve Blake said. “And it shows your future employer that you have skills in writing, that you possess attention to detail in submitting a cover letter that is grammatically correct and free of typos, that you have skills in communication, that you have skills in persuasion and strategic thinking.”  

Do: Use AI to Check Your Grammar  

Although you can speed up the process, writing a good cover letter takes time. So, you want to make sure your finished product is concise and easy to read.  

“[Recruiters] spend about 15–30  seconds [reading] the resume. They may spend even less time on the cover letter and many employers do not require a cover letter ,” Shreve Blake said.  

This is where AI comes in. Shreve Blake recommended using Grammarly or a similar AI-powered writing assistant to give your cover letter a once-over after you are finished writing it. This ensures that your spelling and grammar are up to par and that there are no filler words clogging up your precious cover letter real estate.   

“ Grammarly is a good tool to use to edit your cover letter ,” Shreve Blake said. “Twenty years ago, it was common to write a cover letter and then let a friend or family member double-check it for meaning and typos before submitting it to a potential employer. … Well, now you don’t have to ask a friend or family member. … [You] can use Grammarly and do that.”  

Just remember to double-check your cover letter one more time after using a tool like Grammarly. Sometimes, AI takes your writing out of context, Shreve Blake warned.  

Don’t: Limit Your Focus to Just the Cover Letter  

Unfortunately, even writing a perfect cover letter sometimes won’t land you the job you want. Shreve Blake advised that people find additional ways to express their interest in a role or company, including networking and conducting informational interviews.  

“At the end of the day, AI doesn’t hire people. Humans hire humans. People hire people,” Shreve Blake said.  

Similarly, if someone at the company you are applying to is vouching for you, make sure not to make them look bad by submitting a generic, AI-written cover letter. After all, they are putting their reputations on the line for you, Shreve Blake said.  

In the end, securing your dream job is all about going the extra mile . No matter what balance you choose to strike between using AI and writing the old-fashioned way, the goal remains the same: to create a cover letter that is tailored to the position you want and sells you well to your future employer.    

“ And, let’s face it, cover letter writing is not easy. ” Shreve Blake said. “So, not taking the easy way out and doing your research on the organization, addressing the right person, and going through the process of customizing the cover letter after using AI gives you a competitive edge.”  

Access more career advice from USC Online today.