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• PESTEL Analysis, SWOT Analysis and Risk Analysis of  Canada

Canada PESTLE Analysis & Macroeconomic Trends Market Research Report.

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1 . PESTEL Analysis, SWOT Analysis and Risk Analysis of  Canada

Canada  PESTEL Analysis

This report covers  Canada 's PESTEL (political, economic, social, technological, environmental and legal) analysis.

Canada  SWOT Analysis

This market research report covers SWOT (strengths, weaknesses, opportunities and threats) analysis for  Canada .

Canada  Risk Analysis

This market research report covers current and future business risk analysis for  Canada  along with macroeconomic factor analysis.

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Discover unique market-leading data and insights into the Canada market. From the latest Canada industry reports and analysis to comprehensive market growth forecasts, trends and research. Browse our full list of Canadamarket reports here.

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Sector Analysis

Canada source tourism insight by domestic and outbound tourism, key destinations and tourist profiles, 2024 update canada source tourism insight by domestic and outbound tourism, key destinations and tourist profiles, 2024 update.

Canada Source Tourism Report Overview The total outbound trips from Canada during 2023 reached 35.76 million, showing an accelerated recovery post the pandemic. The projected compound annual growth rate (CAGR) for international departures is more than 7% from 2023 to 2027. The US was the top destination market for Canadian outbound travelers in 2023. The Canada source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers an in-depth understanding of Canada's...

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• ViewsWire provides daily updated analysis and views on business, economic trends, political and market developments from around the world. ViewsWire covers over 200 countries with three years of archived information.
• Country Reports provides in depth information on issues shaping the country: the political scene, economic policy, domestic economy, sectoral trends, foreign trade and payments. Country Reports covers 200 countries and is updated monthly.
• Country Profile provides detailed background on a country’s economic and political status and background. Statistical tables give a five-year run of data on issues such as manufacturing, fiscal policy and unemployment. Country Profile covers 200 countries and is updated annually.

Free web resources

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• Key Small Business Statistics This annual publication provides information on the most frequently asked questions pertaining to small businesses in Canada.
• Canadian Industry Statistics Canadian Industry Statistics analyses industry data on many economic indicators using the most recent data from Statistics Canada.

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• Last Updated: May 13, 2024 3:50 PM
• URL: https://learn.library.torontomu.ca/marketing

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Top Sources for Industry & Market Research

Top sources for company and competitor research, top sources for consumer research, economic environment.

• Articles & News
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Researching your industry and market is integral to successful business plan research. Industry & market research reports found on commercial databases give insight into:

• Getting To Know Your Industry video tutorial To learn more, check out the video tutorial on the Small Business Accelerator. The purpose of the tutorial is to interactively help you become familiar with market research basics and guide you to find credible sources to inform your industry analysis.

Here are our top databases to consult with for your market research:

• Business Source Ultimate This link opens in a new window Provides access to journal articles, books and videos related to business, management, economics, banking, finance, and accounting. Use for finding articles, case studies, and company and industry information.
• Canadian Industry Statistics Industry Canada's reports and data on Canadian Industries.
• BCC Research This link opens in a new window Provides market analysis and forecasting on a wide range of major emerging technological and scientific developments in the industrial, pharmaceutical and high technology sectors worldwide.
• CB Insights This link opens in a new window The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships and news mentions to predict emerging technologies and trends.
• eMarketer This link opens in a new window Market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
• IBISWorld Industry Reports This link opens in a new window Contains full-text market research reports for Canadian, US and global industries. Reports cover industry structure, trends, competitive landscape and operating conditions.
• Passport GMID This link opens in a new window International statistical and market research reports for over 200 countries, covering consumer products and services, demographic and lifestyle reports and economic data.
• Vividata This link opens in a new window Data on Canadian consumers, print readership, product usage and lifestyles. (Formerly Print Measurement Bureau)
• Business Performance and Ownership: Financial Statements and Performance Statistics Canada releases on financial performances of a variety of industries, including service industries. This is useful if you would like to at financial ratios and benchmarks in an industry.

Researching your competitors helps you understand the strengths and weaknesses of your idea. Use directories to identify competitors by industry, product line, etc. Find business environment risks and competitor strategies in corporate filings and annual reports and article databases . Explore patents to learn about competitors' products.

Top sources for company information are listed below. For more sources, consult the Company Research guide. 

Knowing about your consumers is an important part of market research. You will want to research demographics (age, income, education), location, and behavioural information. You may use several kinds of sources, depending on your focus.

Top sources for Canadian and international consumer information are listed below. For more sources, refer to the Consumers page of the Industry & Market Research Guide.

• Warc : World Advertising Research Center This link opens in a new window Full-text articles, reports and case studies on advertising. Includes advertising expenditure data. Can search by brand, advertiser, and agency.
• 2016 Census The Census Program provides a statistical portrait of the country every five years.
• 2021 Census The Census Program provides a statistical portrait of the country every five years. Additional 2021 Census data will be released up until November 2022.

Find latest data from the 2016 Census

Find latest data from the 2021 census - additional data releases pending.

The larger economic environment has implications for business planning. Some of the resources that you have already used in your industry and competitor research, will have articulated the larger economic context. Also try:

• Data Sources identified in the Economics Research Guide
• Bank of Canada. Rates and Statistics
• RBC Economics Research Economic indicators, current analysis reports.
• Statistics Canada Data and reports on Canadian consumers, industries, and economic conditions
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• Last Updated: Jan 17, 2024 11:02 AM
• URL: https://guides.library.ubc.ca/marketing

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Market Research in Canada

Canada is renowned for its vast and diverse landscapes and its stable economy and consumer market. As businesses look to tap into this lucrative marketplace, understanding the dynamics and intricacies of the Canadian market becomes critical. 

That’s why engaging in market research in Canada is not just an advantage—it’s practically a necessity. With its unique blend of English and French culture, immigrant populations, and a mature, educated consumer base, Canada offers many opportunities and challenges. 

Our Global Market Research Reach

The Canadian consumer landscape constantly evolves, influenced by global trends, technological advancements, and changing demographics. Regional differences in consumer preferences are prevalent, from the bustling cities of  Toronto  and Vancouver to the serene landscapes of the Maritimes. Understanding these variances is crucial for targeted marketing and product development.

Additionally, Canada has a specific set of regulations that govern various industries. In-depth market research in Canada assists businesses in navigating these regulations, ensuring they remain compliant and avoid potential pitfalls.

What Is Market Research in Canada?

Market research in Canada provides businesses with a comprehensive understanding of the country’s economic landscape, consumer behaviors, and competitive dynamics. Companies can gather crucial insights that inform their strategic decisions by employing various research methodologies, such as surveys, focus groups, and data analytics.

The primary objective of market research in Canada is to equip businesses with actionable intelligence that supports informed decision-making. This includes identifying target market segments, understanding consumer needs and preferences, and evaluating the effectiveness of marketing strategies. Accurate and timely information from market research enables businesses to minimize risks and seize emerging opportunities in the market.

Moreover, market research in Canada is essential for navigating regulatory requirements and cultural nuances that may affect business operations. By tailoring their strategies to align with the local context, companies can enhance their market entry approaches and achieve sustainable growth in this dynamic market.

Who Uses Market Research in Canada?

Diverse stakeholders utilize market research in Canada, each benefiting from its insights to enhance their operations and strategic planning.  Multinational corporations  are prominent users, leveraging market research to adapt their global strategies to the local context. By understanding Canadian consumer behavior and market conditions, these companies can effectively localize their products and marketing campaigns to resonate with the local audience.

Local businesses  also heavily rely on market research to stay competitive. Understanding market trends and consumer preferences is crucial for maintaining relevance and driving growth for these companies. Market research in Canada helps them identify opportunities for innovation and improvement, ensuring they meet their customers’ evolving needs.

Government agencies  and  non-governmental organizations (NGOs)  use market research to inform policy-making and program development. By gaining insights into economic conditions, public opinion, and social issues, these entities can design more effective interventions and support initiatives that promote economic development and social welfare in Canada.

When to Conduct Market Research in Canada

Market research in Canada is essential at various stages of business planning and development. Initially, businesses should undertake market research when considering  market entry . This helps assess the viability of entering the Canadian market, understand regulatory requirements, and identify potential barriers to entry.

Market research is also critical during the  product development  phase. Businesses can design products and services that align with local preferences and expectations by gathering feedback from potential customers and analyzing market needs. This ensures that new offerings are well-received and thriving in the market.

Ongoing market research is vital for  monitoring market trends  and  competitor activities . Regularly updated insights enable businesses to stay ahead of changes in the market environment, adapt their strategies as needed, and maintain a competitive edge. Additionally, market research is necessary when planning  marketing campaigns  to ensure that messaging resonates with the target audience and drives desired outcomes.

Benefits of Market Research in Canada

Market research in Canada benefits businesses operating in or looking to enter the Canadian market. Here are some key advantages:

• Informed Decision-Making : Market research provides businesses with a wealth of data, from consumer preferences to competitor analysis. This information guides businesses in their strategic planning and decision-making processes.

• Risk Mitigation:  The insights from comprehensive research help companies identify potential risks in their business strategy. 

• Understanding Consumer Behavior:  The Canadian consumer is sophisticated and well-informed. To effectively cater to their needs, businesses must understand their behaviors, preferences, and pain points. 

• Tailored Marketing Strategies:  With insights from market research in Canada, companies can devise marketing strategies that resonate with specific target audiences. This tailored approach ensures better ROI on marketing investments.

• Opportunities for Growth:  Beyond understanding the current market landscape, market research in Canada uncovers potential growth areas. 

• Strengthening Brand Position:  Market research allows companies to gauge their brand’s perception, helping them reinforce their image or rebrand if necessary.

• Enhanced Customer Satisfaction:  By understanding the customer better, businesses can offer products and services that meet or exceed expectations. This naturally translates to higher customer satisfaction and, by extension, loyalty.

What Are the Key Industries in Canada?

The aerospace and automotive industries have a large supply chain comprising a large part of the economy. Other notable industries include transportation equipment, chemicals, processed and minerals, food and beverage, wood and paper products, fish products, petroleum, and natural gas.

The renewable energy, mining, safety and security, air defense and shipbuilding sectors all have new developments expected to generate long-term business opportunities. Canada holds a notable record as the United States’ leading export market, accounting for a large amount of total US trade.

• Energy and Natural Resources:  Canada is the world’s fourth-largest exporter of crude oil and boasts significant reserves of natural gas. The Alberta Oil Sands is a major contributor to this. Additionally, the country is a leading producer of minerals like potash, uranium, and nickel.

• Automotive:  Canada’s automotive industry is intricately tied with the US. Many global auto giants have manufacturing plants in Canada, leveraging the skilled workforce and strategic North American location. Market research in Canada often emphasizes the interdependency of the US-Canada auto sectors.

• Technology and Innovation:  Cities like Toronto, Vancouver, and Montreal are burgeoning tech hubs. From AI to fintech, market research in Canada points to the rapid growth of tech startups and their contribution to the Canadian economy.

• Agriculture and Agri-food:  Canada exports grains, livestock, and dairy products. Market research in Canada suggests a steady demand for Canadian agri-food products in international markets, especially in Asia.

• Financial Services:  Toronto hosts numerous banks, investment firms, and insurance companies. The country has a robust financial sector driven by innovation and solid regulatory frameworks.

• Education and Research:  Canada’s world-renowned universities and research institutions attract global talent. Market research in Canada highlights the influx of international students, which adds significantly to the nation’s economy.

• Healthcare and Biotechnology:  With advanced healthcare infrastructure and research facilities, Canada is at the forefront of medical research and biotech innovations. Market research in Canada underscores the potential for growth and global collaborations in this sector.

… And What Are Its Main Tourist Attractions and Cities?

Canada is renowned for its staggering natural beauty, multicultural cities, and historical significance. Tourism is a major contributor to the nation’s economy. Here are some of the most notable tourist destinations and experiences that attract visitors from all corners of the globe:

• Banff National Park and the Rocky Mountains:  Banff offers pristine lakes, snow-capped peaks, and diverse wildlife. Market research in Canada highlights its popularity, especially among nature enthusiasts and adventure seekers.

• Toronto’s CN Tower:  The iconic CN Tower defines Toronto’s skyline. Tourists flock to this metropolis for its cultural events, diverse cuisine, and attractions like the Royal Ontario Museum. Market research in Canada also emphasizes the city’s role as a hub for international events and festivals.

• Montreal’s Festivals and Quebec City’s Historic Center:  Known for its vibrant arts scene, Montreal hosts numerous festivals year-round, ranging from Jazz to Comedy. Similarly, Quebec is a UNESCO World Heritage site, the city offers a taste of old Europe in North America.

• Niagara Falls:  One of the world’s natural wonders, these majestic waterfalls attract millions. Market research indicates its appeal not just for the falls but also for the surrounding vineyards and attractions.

Market Research in Canada: Emerging Trends 

Market research has unveiled several emerging trends shaping how businesses and marketers understand the Canadian consumer landscape. Staying ahead of these trends can be vital for businesses seeking a competitive edge. Here’s what the latest insights from market research in Canada reveal:

• Digital Adoption and Online Behavior:  Canadians are increasingly tech-savvy. With a rise in e-commerce, streaming platforms, and digital services, market research indicates a need for businesses to have a strong online presence and utilize digital marketing strategies effectively.

• Sustainability and Ethical Consumption:  Canadians greatly prefer brands prioritizing sustainability and ethical practices. Researchers stress that businesses should communicate their sustainability efforts transparently and consider them in product development.

• Diversity and Inclusion:  Canada’s multicultural fabric means businesses must be inclusive in their marketing and branding efforts. Market research in Canada highlights the significance of cultural sensitivity and the benefits of diverse representation in advertisements.

• Health and Well-being:  There’s a growing emphasis on health, fitness, and well-being among Canadians. Market research suggests tapping into this trend by offering healthier product options or promoting wellness-related services.

• Data Privacy and Security:  With increasing online interactions, Canadians are more conscious about their data privacy. Research emphasizes the importance of businesses investing in robust data protection measures and transparently communicating these to customers.

• Artificial Intelligence:  AI tools are revolutionizing how businesses understand consumer behavior. By analyzing patterns and preferences, companies can predict future trends. Market research underscores the competitive advantage of harnessing AI in market research.

• Subscription Models and Loyalty Programs:  Canadians are becoming fond of subscription-based services, from streaming platforms to monthly product boxes. Studies recommend businesses consider these models and compelling loyalty programs to retain customers.

Market Drivers

Several key drivers propel the growth of market research in Canada. Understanding these drivers is essential for businesses to capitalize on their present opportunities.

Economic Stability : Canada’s stable economy provides a conducive environment for business operations and investments. Market research in Canada helps companies understand the economic landscape and identify growth sectors.

Technological Advancements : The increasing adoption of digital technologies enhances the efficiency and effectiveness of market research. Companies can leverage advanced data analytics and AI-driven insights to stay ahead of market trends.

Consumer Behavior : Shifts in consumer preferences and behaviors drive the need for continuous market research. Understanding these changes helps businesses tailor their products and services to meet evolving demands.

Regulatory Environment : Changes in government policies and regulations impact business operations. Market research in Canada provides insights into the regulatory environment, helping companies navigate compliance requirements.

Globalization : The increasing interconnectedness of global markets presents opportunities for businesses to enter new markets. Market research aids in understanding international trends and adapting strategies accordingly.

Market Restraints

Despite the numerous opportunities, businesses face challenges in Canada. Identifying these restraints through market research is crucial for developing effective strategies.

Economic Fluctuations : While Canada’s economy is generally stable, it can be susceptible to global economic downturns, impacting business operations. Market research helps companies anticipate and mitigate these risks.

Regulatory Complexities : Navigating Canada’s regulatory framework can be challenging, particularly for foreign businesses. Market research clarifies compliance requirements and helps develop strategies to address regulatory challenges.

Competitive Pressure : The presence of established competitors across various sectors can make it difficult for new entrants to gain market share. Market research helps businesses identify market gaps and develop strategies to differentiate themselves.

Geographic Diversity : Canada’s vast geographic and regional expanse can complicate market entry and expansion strategies. Market research aids in understanding regional variations and tailoring approaches accordingly.

Canada Market Research: SWOT Analysis of the Canadian Market

Understanding the Canadian market’s strengths, weaknesses, opportunities, and threats is essential for businesses planning to enter or expand within this region.

Strengths: Canada boasts a stable economy, a high standard of living, and a well-developed infrastructure. The country’s diverse and multicultural population provides a broad consumer base. Canada’s strategic location and trade agreements, such as the USMCA, also offer access to major markets.

Weaknesses: Despite these strengths, Canada faces high operating costs and stringent regulatory requirements. The country’s vast geographic expanse can also complicate logistics and distribution. Moreover, its bilingual nature (English and French) necessitates tailored marketing strategies.

Opportunities: There are numerous opportunities for businesses in Canada. The growing emphasis on digital transformation and sustainability opens doors for technology and green businesses. The healthcare sector presents opportunities for innovation and expansion, driven by an aging population and increasing demand for healthcare services. Additionally, the diversity of the Canadian market offers opportunities for niche products and services.

Threats: Potential threats include economic fluctuations and global economic conditions that can impact the Canadian market. Regulatory changes and compliance challenges can pose risks to business operations. Furthermore, the competitive landscape, with established players dominating key sectors, presents challenges for new entrants. Geopolitical tensions and trade disruptions can also affect market stability.

How SIS International’s Market Research in Canada Helps Businesses

SIS International  helps businesses navigate the complexities of the Canadian market. By providing comprehensive insights into market conditions, consumer behaviors, and competitive dynamics, SIS International enables companies to make informed decisions that drive growth and innovation.

Boosting Revenue : By understanding consumer preferences and market trends, businesses can tailor their offerings to meet demand, increasing sales and revenue.

Saving Money : Market research allows companies to allocate resources more efficiently, minimize waste, and optimize investment. This leads to cost savings and improved operational efficiency.

Accelerating Growth and Innovation : SIS provides insights that drive product development and innovation. This helps businesses stay competitive and achieve sustainable growth.

Boosting ROI : We maximize return on investment by identifying the most promising market segments and opportunities. This allows companies to focus their efforts on high-potential areas and achieve better outcomes.

Canada has a robust retail sector and sees strong luxury development, particularly mid-range luxury brands, symptomatic of the continuing polarization trend in Canadian consumer markets and retailing generally.

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Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Canada. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

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• Min. Project Size "> $25,000+
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Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

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Lux Insights Inc.

• Min. Project Size "> $10,000+
• Location "> North Vancouver, Canada

Lux Insights Inc. Is a market research company. Their small team is in North Vancouver, Canada and provides market research, branding, and marketing strategy. The firm was launched in 2009.

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Craft Innovations

• Location "> Toronto, Canada

User experience company Craft Innovations was established in 2019. The firm specializes in ux/ui design, product design, market research, web design, and more and has a small team.

• Business services " >

FSi (a division of Fresh Squeezed Ideas)

• Min. Project Size "> $75,000+

Fresh Squeezed Ideas is a global research consultancy headquartered in Chicago, with an office in Toronto. Since 2006, their team of 25 has been specializing in market research, marketing strategy, and branding for clients in the consumer products and healthcare field. 

Grierson Consulting

• Min. Project Size "> $5,000+
• Company Size "> 2 - 9 employees

Grierson Consulting is a business consulting company in Toronto, Canada. They provide consulting and coaching for businesses around the globe and have a unique matrix that identifies opportunities to increase revenue and customer satisfaction while growing companies. The firm was established in 2015.

• Manufacturing " >

The Sales Factory

• Company Size "> 50 - 249 employees

Direct marketing company The Sales Factory was established in 2019. They are located in Toronto, Canada and Kelowna, Canada and have a midsize team. Their services include direct marketing, sales outsourcing, and call center services.

• Advanced Solutions International (ASI)
• Coldwell Banker Richard Ellis (CBRE)
• Claris Healthcare
• eCommerce " >
• Legal Cannabis " >

CAYK Marketing Inc.

• Min. Project Size "> $1,000+
• Location "> Calgary, Canada

CAYK Marketing Inc. Is an advertising company located in Calgary, Canada; Vancouver, Canada and Phoenix, Arizona. The small team provides advertising, digital strategy, pay per click, search engine optimization, and more. The agency was established in 2011.

• Automotive " >
• Hospitality & leisure " >
• Energy & natural resources " >
• Non-profit " >
• Supply Chain, Logistics, and Transport " >

Pyonnier Développement Inc.

• Min. Project Size "> Undisclosed
• Location "> Montréal, Canada

Pyonnier Développement Inc. Is a business consulting company in Montréal, Canada. The small firm was founded in 2020. Their services include business consulting, sales outsourcing, and market research.

eitzen & associates

• Location "> Lincoln, Canada

Eitzen & associates is a marketing strategy company. They are headquartered in Lincoln, Canada and have a small team that specializes in marketing strategy, business consulting, social media marketing, and content marketing. The firm was founded in 2018.

Studio Yellow

• Location "> Burnaby, Canada
• Food & Beverage " >
• Location "> Vancouver, Canada
• Arts, entertainment & music " >

Jungle Media

Jungle Media is a media agency based in New York with over 10 members. Since their founding in 2010, they have provided media planning and buying, market research, and digital strategy solutions for small and mid-market firms alike.

Webistry is a firm based in Montreal, Canada. Founded in 2012, their team of 20 serves clients in the nonprofit sector. Services include digital campaign management.

The Big Leaf

• Location "> Richmond Hill, Canada

The Big Leaf is a management consulting company based in Richmond Hill, Canada. The company, founded in 2007, has a team of more than ten that provides, among others, business consulting, branding, and market research services to small and midmarket companies and institutions.  

• Shoppers Drug Mart

Rough Works

East & west inc.

• Location "> Oakville, Canada

Founded in 2015, East & West Inc is a personalized branding and messaging agency with a small team. Based in Oakville, Canada, the team specializes in market research, advertising, marketing strategy, conversion optimization, and more for primarily midmarket businesses. Their clients are in the real estate, retail, and consumer products industries. 

CTRS - Market Intelligence

• Location "> Maple Ridge, Canada

CTRS Solutions Limited is a full service management consulting company located in Vancouver, Canada. Founded in 2003, they have eight employees specializing in providing practical solutions to complex business problems. Their expertise covers primary and secondary research, UX research, guided implementation, market validation, and auxiliary staffing.

• Gambling " >
• Min. Project Size "> $50,000+
• Location "> Oshawa, Canada

Yazlo is a branding agency. Their midsize team is located in Oshawa, Canada and focuses on branding, market research, marketing strategy, digital strategy, and more. The company was launched in 2018.

Emergen Research

Not yet reviewed.

• Location "> Surrey, Canada

Founded in 2020, Emergen Research is a midsize market research company. Their team specializes in market research and business consulting. The firm is in Surrey, Canada.

Vital Connections

Xeo marketing and strategic consultancy inc..

• Location "> Mississauga, Canada

Xeo Marketing and Strategic Consultancy is a marketing firm based in Mississauga, Ontario, just outside of Toronto. They were founded in 2016, and have 10 employees. Xeo Marketing and Strategic Consultancy's services include market research, strategic consulting, content marketing, and more. Most of their clients are in the technology sector, such as cybersecurity firms, blockchain developers, and cloud integration agencies.

• Telecommunications " >

The Joyce Group Inc.

The Joyce Group Inc. is a business consulting company based in Calgary, Canada. Founded in 1992, their team of fewer than 10 serves primarily small and midmarket businesses in a variety of industries. Additional services include market research, marketing strategy, and logistics and supply chain consulting. 

• BWI Enterprise

Canadian Viewpoint Inc

Edge dynamics digital inc..

• Location "> Kelowna, Canada

Arter Kirkwood & Associates

Arter Kirkwood & Associates is a mobile app development company founded in 2010 and based in Calgary, Canada. Arter Kirkwood's team of fewer than 10 employees provides governments, corporations, and nonprofits with mobile app development, UX/UI design, and mobile and app marketing services.

• Government of Alberta

Ivory Business Solutions

Detour UX is a user experience design agency headquartered in Toronto. Established in 2015, Detour UX has 11 employees who specialize in implementations of the Sitecore CMS. Their services consist of UI/UX design and testing, market research, web design, and more.

HANDMADE INSIGHTS + STRATEGY

Brand vision blue, advitek inc..

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Consumer Values and Behaviour in Canada

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Canada report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Canada report answers:

• How is the consumer mindset in Canada changing? In Canada, what are consumer attitudes towards “green” and sustainable products?
• What values influence consumers in Canada purchase decisions?
• Where and how do consumers shop in Canada?
• What health-related activities do consumers in Canada participate in?
• What megatrends should I focus on in Canada (and why)?
• How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
• My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Consumer values and behaviour in Canada

Despite slowing inflation growth, consumers are concerned about the rising costs, older generations feel most affected and concerned by rising cost of everyday items, more than half canadian consumers like to explore innovative products and services, younger generations buy from companies and brands that they trust completely, consumers are less optimistic about their financial future compared to global counterparts, gen z canadians are most optimistic about their life prospects in the next five years, exercising at home remains top home activity, safe location is the most appreciated home feature among canadians, canadians cook or bake a dish at least weekly, most consumers cook themselves, but some would rather do something else, gen z have the least time for cooking, canadian consumers look for healthy ingredients in food and beverages, gen x most focused on the work-life balance, financial gain remains key work priority, canadians say they maintain a clear separation between their professional and personal life, majority of canadians use virtual means to interact with their friends, gen z are most likely to interact with their friends in person, canadian consumers consider value for money as their top travel consideration, elevated costs remain top of mind , and value for money while traveling is important, canadians like walking or hiking, gen z seems and millennials are most active, canadians are interested in meditation to improve wellbeing, consumers are feeling uneasy about the effects of climate change, canadians are actively pursuing environmentally-conscious lifestyles, repairing broken items  is a popular way to be sustainable, canadians utilise social and political media to voice their perspective on current issues, while inflation is slowing down, finding bargains is still a top priority when shopping, baby boomers and gen x are most interested in best price for their purchases, consumers in canada are open to purchasing used or pre-owned goods, gen z's are least interested in private label, canadians subscribe to online streaming services, key items like groceries, are listed as the items where canadians expect to spend more, gen z foresee increasing spending on travel/holidays the most, canadian consumers remain concerned about their current financial situation, younger generations rely on financial support from friends or family, gen z expect to increase their savings, canadians are proactive in managing data sharing and privacy settings, older generations express discomfort with personalised advertisements, consumers in canada check or refresh profiles on a social media platform, millennials are most ' 'hooked '' on youtube and streaming services, gen z most active in buying online, providing feedback on a product online is not very popular in canada, gen z most actively follows companies online, buy conumer lifestyle overview reports to:.

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.

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Business Outlook Survey—Second Quarter of 2024

Results of the second-quarter 2024 survey | Vol. 21.2 | July 15, 2024

The Business Outlook Survey was conducted by in-person, video and phone interviews from May 9 to 29, 2024. The Business Leaders’ Pulse is conducted online every month; this report presents results from April, May and June 2024.

• Firms’ sales outlooks are mostly unchanged from last quarter and remain more pessimistic than average. Businesses tied to discretionary spending reported particularly weak sales expectations, while those tied to essential spending see population growth continuing to benefit their sales.
• Investment spending plans also remain below average. Weak demand, elevated interest rates, uncertainty about the business environment and the high cost of machinery and equipment were cited as discouraging investment. In this context, investment spending has become increasingly concentrated on upkeep and repair rather than expansion or improvements in productivity.
• The share of firms reporting labour shortages is near survey lows. Still, few firms plan to reduce headcounts. Businesses attribute easing labour market conditions to a weaker economy and to rapid population growth.
• Businesses expect the growth of their input prices and selling prices to slow, suggesting that inflation will continue to decline over the coming year. Most firms that made abnormally large price increases in the past 12 months do not plan to do so again in the coming year.
• Firms’ expectations for inflation fell in June and are now in the Bank of Canada’s inflation-control range.

Business conditions remain subdued

After recovering from the lows seen in late 2023, business sentiment remained relatively flat in the second quarter of 2024 ( Chart 1 ). When discussing factors weighing on business sentiment, firms mentioned:

• elevated interest rates
• weak demand, particularly for non-essential goods and services
• ongoing high costs

At the same time, though, the share of firms planning for a recession in Canada in the coming 12 months continued to decline ( Chart 2 ).

Chart 1: Business sentiment is still low

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Chart 2: Fewer firms are planning for a recession

Uncertainty and cost pressures remain firms’ most frequently mentioned concerns ( Chart 3 ). The sources of uncertainty noted most often were domestic factors, such as economic growth, costs, interest rates and tax policies. This uncertainty is contributing to businesses’ modest investment plans.

The share of firms citing taxes and regulation as one of their top concerns increased sharply this quarter. Firms mentioned red tape and regulations as slowing their plans, and taxes, predominantly the carbon tax, as increasing their costs.

Meanwhile, capacity pressures—namely labour shortages and supply chain challenges—have continued to decline in importance over the past two years. And for the first time since the start of 2023, demand has become less of a concern.

Chart 3: Firms’ top concerns have shifted toward tax policies and regulations

Sales growth expectations are still weak.

Firms reported below-average sales growth over the past 12 months and continue to expect soft demand going forward. Businesses’ indicators of future sales (e.g., order books, advance bookings, sales inquiries) are largely unchanged over the past four quarters, with the balance of opinion remaining historically low ( Chart 4 , red line). Further, on balance, firms expect no change in the pace of their sales growth ( Chart 4 , blue bars). At the time of the survey (before the Bank reduced the policy interest rate on June 5), businesses said they see interest rate cuts ahead—a view increasingly widespread among firms. Most said they expect rates to decline by 0.5–1.0 percentage points in the next 12 months. But they noted they still see the interest rate environment as weighing on their sales outlooks.

Chart 4: Firms’ sales indicators remain subdued

Firms tied to discretionary spending reported declining indicators of future sales ( Chart 5 , red line). This echoes results from the Canadian Survey of Consumer Expectations—Second Quarter of 2024 , which finds that consumers’ plans to cut spending are still widespread. Roughly one-third of firms selling consumer discretionary goods and services expect declines in their sales in the next 12 months. They noted that consumers are price-sensitive, often:

• trading down to less-expensive products
• looking for discounts before deciding to purchase

Still, despite signals of weakness in firms’ sales outlooks, there are some pockets of strength. Firms tied to consumers’ essential spending said that population growth, often linked to immigration, is supporting their sales indicators ( Chart 5 , blue line). Further, firms related to industrial and heavy civil construction expect sales to pick up after having experienced several quarters of weakness. These construction firms mentioned demand coming from infrastructure projects in the tech and public sectors. In some cases, easing labour shortages are allowing delayed projects to move forward. After a period of weak sales, firms linked to residential real estate anticipate interest rate reductions will boost sales in the year ahead. But their expectations for rate cuts are modest and lower than what they think is needed for a substantial increase in housing demand, supply and prices.

Chart 5: Sales indicators have deteriorated for firms tied to discretionary consumer spending

Against the backdrop of weak demand, firms’ capacity pressures eased and returned close to their historical average ( Chart 6 ). Only a small share of firms said they are currently experiencing significant difficulties. Easing labour shortages are widespread. Reports of supply chain bottlenecks continue to decline, although firms still noted some challenges. Most often, lingering supply issues are related to long lead times and shortages of inputs, and firms usually characterize the impacts of these issues as minor. Few firms mentioned concerns about shipping disruptions.

Chart 6: Capacity constraints have returned close to their historical average

Firms’ intentions to invest in machinery and equipment ticked up but are still below their historical average ( Chart 7 , blue line). Repairing and replacing existing capital equipment rather than investing in new capacity or products to improve productivity remains the primary motivation behind investment spending. The main factors weighing on firms’ investment plans are:

• uncertainty about the economy and business conditions
• taxes and regulations
• the cost of capital goods and financing

In addition, fewer firms than usual see demand conditions as supporting investment. Given their expectations for modest sales growth, firms characterize the return on their investment as uncertain. In some cases, businesses are waiting to see improvements in their sales before investing. Some firms reported that investments related to digitalization (including artificial intelligence) and green initiatives are contributing to their investment spending. But spending on these projects tends to be small.

Chart 7: Weak demand is holding back firms’ plans to invest and hire

Firms’ employment outlooks are also below their historical average ( Chart 7 , red line). In this environment of weak sales expectations, half of businesses are planning to maintain the size of their workforce. Even among firms that anticipate sales increases, around 40% are not planning to add workers. For some, this is because they are uncertain that higher sales will materialize. The share of firms planning to reduce staff levels remains modest.

Few firms face labour shortages

Businesses across all regions and sectors reported that the labour market has continued to ease. The share of firms citing labour shortages is near survey lows ( Chart 8 , blue bars). For the sixth consecutive quarter, firms noted the intensity of labour shortages had lessened compared with 12 months ago ( Chart 8 , red line). Businesses said this widespread easing is driven by:

• soft sales expectations, leading to less demand for additional workers
• an increased supply of workers due to immigration

The labour shortages that do remain are mostly related to structural issues in certain parts of the labour market, such as specialized skills and remote locations.

Chart 8: Labour markets continue to ease

Given this widespread easing in the labour market, firms’ expectations for wage increases in the next 12 months have softened. The average expected wage increase in the next 12 months has declined significantly ( Chart 9 , red line). An increasing share of firms expect the pace of wage growth to slow in the next 12 months ( Chart 9 , blue bars). On balance, firms no longer see a need for higher wages to attract or retain workers. Notably, firms see less pressure on wages from:

• cost-of-living increases
• a need to raise wages to match the market wage

Moreover, firms said their own performance and profitability continues to be a constraint on their wage increases. Still, the average wage point estimate is slightly above its historical average as new union contracts come into effect and some pass-through of previous cost-of-living increases continues.

Chart 9: Wage growth expectations have declined significantly

Firms expect price growth to slow.

Expectations for slower growth in input prices continue to be common among businesses but are less widespread than in late 2023 ( Chart 10 ). Firms also expect growth in their selling prices to continue easing. Downward pressure on selling prices is often attributed to:

• slowing growth in costs, particularly wages
• weakness in demand, leading to increased competition

Chart 10: Businesses expect the growth of their input prices and selling prices to slow

The share of firms planning larger-than-normal price increases remains well below its 2023 average, and more firms expect to keep prices flat. In the second quarter, the share of firms planning to make larger-than-normal price increases edged up ( Chart 11 , yellow bars). This remains considerably lower than the share of firms that made abnormally large price increases over the past 12 months ( Chart 11 , blue bars). A roughly stable share of firms reported they are making unusually frequent price increases.

Chart 11: The share of firms planning to make abnormally large price increases remains smaller than the share that made past large increases

Firms’ inflation expectations are inside the Bank’s inflation-control range. In the Business Outlook Survey, firms’ expectations for inflation over the next two years are roughly unchanged in the second quarter ( Chart 12 , red line). However, recent Business Leaders’ Pulse results show monthly expectations for inflation one year ahead fell sharply in June after increasing earlier in the quarter ( Chart 12 , blue line). Businesses noted that the following factors played a key role in their expectations for inflation:

• monetary policy, which they continue to cite as putting downward pressure on inflation
• demand, which was long seen as keeping inflation elevated, is now seen as weighing negatively on inflation

In contrast, fiscal policy and housing continue to be seen as fuelling inflation and driving some firms’ uncertainty about when inflation will return to the Bank’s 2% target. That said, most respondents expect inflation to return close to the target within two to three years.

Chart 12: Inflation expectations have been generally flat quarter over quarter

Survey results report opinions expressed by the respondents and do not necessarily reflect the views of the Bank of Canada.

The Bank of Canada’s Business Outlook Survey is conducted by the Bank’s regional office staff through interviews with the senior management of about 100 firms selected to reflect the composition of the gross domestic product of Canada’s business sector. Additional information on the survey and its content is available on the Bank of Canada’s website .

The Bank of Canada’s Business Leaders’ Pulse is a survey of 700 to 1,000 Canadian business leaders who respond to one of three short online questionnaires each month. For more information on the Business Leaders’ Pulse, see T. Chernis, C. D’Souza, K. MacLean, T. Reader, J. Slive and F. Suvankulov, “ The Business Leaders’ Pulse—An Online Business Survey ,” Bank of Canada Staff Discussion Paper No. 2022-14 (June 2022).

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Oil Market Report - July 2024

About this report

The IEA Oil Market Report (OMR) is one of the world's most authoritative and timely sources of data, forecasts and analysis on the global oil market – including detailed statistics and commentary on oil supply, demand, inventories, prices and refining activity, as well as oil trade for IEA and selected non-IEA countries.

• World oil demand continues to decelerate, with 2Q24 growth easing to 710 kb/d year-on-year – the slowest quarterly increase since 4Q22. Chinese consumption contracted, as the country's post-pandemic rebound has run its course. Global gains are forecast to average just below 1 mb/d in 2024 and 2025, as subpar economic growth, greater efficiencies and vehicle electrification act as headwinds.
• Global supply rose 150 kb/d to 102.9 mb/d in June as field maintenance eased and biofuels rose, offsetting a significant drop in Saudi flows. Solid monthly gains pushed 2Q24 output 910 kb/d higher q-o-q. Growth of 770 kb/d is seen for 3Q24 with non-OPEC+ providing 600 kb/d of the gains. Annual increases of 770 kb/d are forecast in 2024 with gains of 1.8 mb/d next year.
• Global refinery throughputs are forecast to rise by 950 kb/d to 83.4 mb/d in 2024, and by 630 kb/d to 84 mb/d next year. Weak demand and poor margins pressured Chinese and European crude processing in May. Margins declined in June in the Atlantic Basin and are close to multi-year lows. In Asia, they rebounded modestly in June, as run cuts eased regional crude market tensions.
• Crude oil prices recovered from six-month lows in June, with Brent futures rising by $5/bbl to $86/bbl. Falling crude stocks, investor short covering and renewed Middle East geopolitical tensions contributed to the price strength, with fund positions recovering from historically low levels.
• Global observed oil inventories rose for a fourth consecutive month in May, by 23.9 mb. Offshore inventories drew by 17.3 mb while on land stocks built by 41.3 mb to a 30-month high. OECD industry stocks rose by 27.8 mb to 2 845 mb but remained 69 mb below their five-year average. Preliminary data show global oil stocks falling by 18.1 mb in June, dominated by crude while products built.

Summer heat

Benchmark crude oil prices bounced back from six-month lows over the course of June after OPEC+ officials stated that unwinding voluntary production cuts would depend on market conditions – and as geopolitical risks remained high. ICE Brent futures rose by $5/bbl to $86/bbl by end-month.

Oil prices increased in June despite mounting concerns over the health of the Chinese economy and slowing oil demand growth. Global observed inventories were up in May for the fourth month in a row, reaching their highest level since August 2021. Offshore inventories moved ashore at a brisk pace, with oil on water down sharply, while on land stocks rose to a 30-month high ahead of the seasonal uptick in refinery activity. OECD industry stocks built for a second consecutive month after having declined for the previous six months. Preliminary data suggest global oil stocks fell 18.1 mb in June, led by a 1 mb/d draw in crude.

World oil demand growth slowed to only 710 kb/d in 2Q24, its lowest quarterly increase in over a year. Oil consumption in China, long the engine of global oil demand growth, contracted in both April and May, and is now assessed marginally below year earlier levels in 2Q24. That stands in stark contrast to annual gains of 1.5 mb/d in 2023 and 740 kb/d in 1Q24. Demand for industrial fuels and petrochemical feedstocks was particularly weak. By contrast, second-quarter delivery data of gasoil and naphtha for OECD economies came in higher than expected, potentially signalling a budding recovery in Europe’s ailing manufacturing sector. While the bounce temporarily pushed quarterly OECD demand growth back into positive territory, non-OECD countries will account for all this year’s global gains. World oil demand growth expectations for the 2024 and 2025 are largely unchanged at 970 kb/d and 980 kb/d, respectively.

At the same time, global oil supply trended higher, with 2Q24 production up 910 kb/d from 1Q24, led by the United States. Output is forecast to rise by another 770 kb/d in 3Q24 with non-OPEC+ providing 600 kb/d of the gains. For 2024 as a whole, global oil supply growth is forecast to average 770 kb/d, which will boost oil supply to a record 103 mb/d. Non-OPEC+ output is expected to rise by 1.5 mb/d, while OPEC+ production will fall by 740 kb/d year-on-year if existing voluntary cuts are maintained. Global supply growth in 2025 is projected at a much stronger 1.8 mb/d, with non-OPEC+, mainly in the United States, Canada, Guyana and Brazil, leading gains for a third consecutive year, adding 1.5 mb/d.

In early June, OPEC+ laid out a roadmap for unwinding extra voluntary supply reductions of up to 2.2 mb/d from 4Q24 through 3Q25. Given the bloc’s assurances that the production increase can be paused or reversed subject to market conditions, we will adjust our OPEC+ supply numbers when such a decision is confirmed. The OPEC+ Joint Ministerial Monitoring Committee is meanwhile due to meet on 1 August to review global oil market conditions and production levels. Our current non-OPEC+ supply and global demand forecasts show the call on OPEC+ crude at 42.2 mb/d in 3Q24 and 41.8 mb/d in 4Q24 – roughly 800 kb/d and 400 kb/d above its June output, respectively. For next year, the call on OPEC+ crude tumbles to 41.1 mb/d as demand growth continues to slow and non-OPEC+ output continues to expand. After the hot summer, cooler trends are set to prevail.

OPEC+ crude oil production 1 million barrels per day

1. Includes extra voluntary curbs where announced. 2. Capacity levels can be reached within 90 days and sustained for an extended period. 3. Excludes shut in Iranian, Russian crude. 4. Angola left OPEC effective 1 Jan 2024. 5. Iran, Libya, Venezuela exempt from cuts. 6. Mexico excluded from OPEC+ compliance. 7. Bahrain, Brunei, Malaysia, Sudan and South Sudan.

Oil Market Report Documentation

Definitions of key terms used in the OMR.

For more info on the methodology, download the PDF below.

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Fewer home sales and lower average housing prices in Canada compared to last year

Canadian real estate association says it's lowering both sales and price forecasts for 2024 and 2025.

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Real estate activity across Canada in June showed a drop in both sales and housing prices compared to June 2023, says the Canadian Real Estate Association, though sales perked up a bit compared to May 2024. 

According to the latest numbers from CREA, home sales activity as registered in the Canadian Multiple Listing Service (MLS) went up by 3.7 per cent between May and June 2024. 

However, monthly sales activity was 9.4 per cent lower compared to June 2023.

The average home price in Canada for June 2024 was $696,179, which is a drop of 1.6 per cent compared to the year before.

In a press release, CREA senior economist Shawn Cathcart pointed out that June was not a "blow the doors off" month, but pointed to interest rate cuts as stimulating some sales.

"Canada's housing numbers did perk up a bit on a month-over-month basis in June following the first Bank of Canada rate cut," wrote Cathcart.

Not enough interest rate relief yet, economist says

BMO Capital Markets senior economist Robert Kavcic told CBC News he believes the overall story for Canada's housing market is that right now, it's not moving very much — which could be good news for potential buyers who could dodge the intense bidding wars of the last few years.

"Sales are pretty flat. Prices are very much flat across the country on a national level," said Kavcic.

However, he pointed out that different regions of Canada, as is often the case, have very different real estate markets.

"There are markets like Toronto and Vancouver where prices are falling, but you have areas like Calgary, Edmonton, Montreal, Atlantic Canada where affordability is a lot better and prices are actually rising in those markets," said Kavcic.

The economist also said his team's perspective is that the mortgage costs haven't dropped enough yet to deeply shift the cost of a home for many.

"Our view is that prices nationally are just going sideways for the rest of the year, and there just is not enough interest rate relief yet in the pipeline to make the calculation work from an affordability perspective," he said.

Realtors predict prices may rise more slowly than previously expected

CREA says it is now forecasting that the average home price for the year in 2024 will go up less than it initially predicted.

The organization had previously forecast a 4.9 per cent increase for the year overall, but now expects just a 2.5 per cent annual increase in the national average home price for 2024, to $694,393. 

• New home construction rose while home sales came down in May
• Home sales and new home construction both drop in April

CREA pins the lower forecast on a "quiet spring" and more sellers entering the market while many buyers did not do the same, increasing the supply of homes. 

This matches the experience of Toronto Realtor Anya Ettinger, who said, at least when it comes to condos, she sees months worth of available properties sitting on the market in her region.

"Sellers are really having a hard time coming to terms with the fact that they're not getting peak market pricing right now," said Ettinger.

However, the Realtor also pointed out that, when it comes to many semi-detached homes, she is still seeing those sell with multiple offers.

There were about 180,000 properties listed for sale across Canada at the end of June, up 26 per cent from a year earlier but still below historical averages of around 200,000 for this time of the year.

ABOUT THE AUTHOR

Senior Reporter

Anis Heydari is a senior business reporter at CBC News. Prior to that, he was on the founding team of CBC Radio's "The Cost of Living" and has also reported for NPR's "The Indicator from Planet Money." He's lived and worked in Edmonton, Edinburgh, southwestern Ontario and Toronto, and is currently based in Calgary. Email him at [email protected].

• Follow Anis on Twitter

With files from the CBC's Nisha Patel and The Canadian Press

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Printing in Canada - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

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Printing in Canada

Industry Revenue

Total value and annual change from . Includes 5-year outlook.

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Trends and Insights

Market size is projected to over the next five years.

Market share concentration for the Printing industry in Canada is , which means the top four companies generate of industry revenue.

The average concentration in the sector in Canada is .

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Table of Contents

About this industry, industry definition, what's included in this industry, industry code, related industries, domestic industries, competitors, complementors, international industries, performance, key takeaways, revenue highlights, employment highlights, business highlights, profit highlights, current performance.

What's driving current industry performance in the Printing in Canada industry?

What's driving the Printing in Canada industry outlook?

What influences volatility in the Printing in Canada industry?

• Industry Volatility vs. Revenue Growth Matrix

What determines the industry life cycle stage in the Printing in Canada industry?

• Industry Life Cycle Matrix

Products and Markets

Products and services.

• Products and Services Segmentation

How are the Printing in Canada industry's products and services performing?

What are innovations in the Printing in Canada industry's products and services?

Major Markets

• Major Market Segmentation

What influences demand in the Printing in Canada industry?

International Trade

• Industry Concentration of Imports by Country
• Industry Concentration of Exports by Country
• Industry Trade Balance by Country

What are the import trends in the Printing in Canada industry?

What are the export trends in the Printing in Canada industry?

Geographic Breakdown

Business locations.

• Share of Total Industry Establishments by Region ( )

Data Tables

• Number of Establishments by Region ( )
• Share of Establishments vs. Population of Each Region

What regions are businesses in the Printing in Canada industry located?

Competitive Forces

Concentration.

• Combined Market Share of the Four Largest Companies in This Industry ( )
• Share of Total Enterprises by Employment Size

What impacts market share in the Printing in Canada industry?

Barriers to Entry

What challenges do potential entrants in the Printing in Canada industry?

Substitutes

What are substitutes in the Printing in Canada industry?

Buyer and Supplier Power

• Upstream Buyers and Downstream Suppliers in the Printing in Canada industry

What power do buyers and suppliers have over the Printing industry in Canada?

Market Share

Top companies by market share:

• Market share
• Profit Margin

Company Snapshots

Company details, summary, charts and analysis available for

Company Details

• Total revenue
• Total operating income
• Total employees
• Industry market share

Company Summary

• Description
• Brands and trading names
• Other industries

What's influencing the company's performance?

External Environment

External drivers.

What demographic and macroeconomic factors impact the Printing in Canada industry?

Regulation and Policy

What regulations impact the Printing in Canada industry?

What assistance is available to the Printing in Canada industry?

Financial Benchmarks

Cost structure.

• Share of Economy vs. Investment Matrix
• Depreciation

What trends impact cost in the Printing in Canada industry?

Financial Ratios

• 3-4 Industry Multiples (2018-2023)
• 15-20 Income Statement Line Items (2018-2023)
• 20-30 Balance Sheet Line Items (2018-2023)
• 7-10 Liquidity Ratios (2018-2023)
• 1-5 Coverage Ratios (2018-2023)
• 3-4 Leverage Ratios (2018-2023)
• 3-5 Operating Ratios (2018-2023)
• 5 Cash Flow and Debt Service Ratios (2018-2023)
• 1 Tax Structure Ratio (2018-2023)

Data tables

• IVA/Revenue ( )
• Imports/Demand ( )
• Exports/Revenue ( )
• Revenue per Employee ( )
• Wages/Revenue ( )
• Employees per Establishment ( )
• Average Wage ( )

Key Statistics

Industry data.

Including values and annual change:

• Revenue ( )
• Establishments ( )
• Enterprises ( )
• Employment ( )
• Exports ( )
• Imports ( )

Frequently Asked Questions

What is the market size of the printing industry in canada.

The market size of the Printing industry in Canada is measured at in .

How fast is the Printing in Canada market projected to grow in the future?

Over the next five years, the Printing in Canada market is expected to . See purchase options to view the full report and get access to IBISWorld's forecast for the Printing in Canada from up to .

What factors are influencing the Printing industry in Canada market trends?

Key drivers of the Printing in Canada market include .

What are the main product lines for the Printing in Canada market?

The Printing in Canada market offers products and services including .

Which companies are the largest players in the Printing industry in Canada?

Top companies in the Printing industry in Canada, based on the revenue generated within the industry, includes .

How many people are employed in the Printing industry in Canada?

The Printing industry in Canada has employees in Canada in .

How concentrated is the Printing market in Canada?

Market share concentration is for the Printing industry in Canada, with the top four companies generating of market revenue in Canada in . The level of competition is overall, but is highest among smaller industry players.

Methodology

Where does ibisworld source its data.

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

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Canada Research Coordinating Committee releases its 2023-24 Annual Progress Summary

July 17, 2024

The Canada Research Coordinating Committee (CRCC) has released its annual progress summary . The summary illustrates how Canada’s federal research funding agencies, in cooperation with other CRCC member organizations, have developed and aligned innovative new policies and programs in the pursuit of shared committee priorities, as they have done since 2018. These priorities are as follows. The progress summary outlines key recent accomplishments in each area:

Interdisciplinary, international, high-risk/high-reward research

The agencies launched the New Frontiers in Research Fund in 2018 to drive unprecedented international, interdisciplinary, high-risk / high-reward research. This game-changing program brings many CRCC initiatives together by incorporating measures to advance equity, diversity and inclusion, and support early career researchers as well as Indigenous and international research. It has also served as a platform for innovations in research program design and delivery.

International cooperation

To position Canadian researchers as valuable partners in global research and innovation, the agencies adopted a common framework for international cooperation and, since the COVID-19 pandemic, have met with the executive heads of foreign funding agencies to advance international cooperation through collective and agency-specific initiatives.

Equity, diversity and inclusion

Recognizing that research is best when diverse perspectives shape the way questions are defined and pursued, the agencies signed the San Francisco Declaration on Research Assessment and introduced measures to enhance equity, diversity and inclusion in the research enterprise:

• To increase fair access to research funding, the agencies took steps to identify and mitigate systemic barriers, including revising procedures, providing training and publishing guides.
• To promote equitable participation, the agencies worked with postsecondary institutions to draft and promote the Dimensions Charter and Dimensions pilot phase and program handbook, and provided targeted support to smaller institutions.

Indigenous research

To advance reconciliation and help build Indigenous research capacity, the agencies are working with First Nations, Inuit and Métis communities to develop and support new models for Indigenous research and research training. These collaborations have resulted in:

• a strategic plan codeveloped in partnership with Indigenous communities, and the establishment of an Indigenous Leadership Circle in Research to oversee its implementation;
• creation of a Reference Group for the Appropriate Review of Indigenous Research; and
• engaging Indigenous communities in identifying a path forward on Indigenous citizenship and membership affirmation.

Early career researchers

To better recognize the unique needs of early career researchers, the agencies allocated funds for them within each agency’s flagship program, proportional to their representation in the applicant pool. They also created 250 new Canda Research Chairs for emerging scholars.

Research talent for a knowledge-based society

The agencies are working on a comprehensive strategy to better support research training, with appropriate funding levels, to help institutions attract and prepare a diverse population of students and postdoctoral fellows for careers in and outside academia.

During the COVID-19 pandemic, the committee served as a forum for sharing information and advice among member organizations, federal agencies and international partners. The agencies mobilized to advance rapid-response research, oversee the Canada Research Continuity Emergency Fund and fast-track communication between government and the academic sector.

The progress summary will include data annexes reflecting the results of equity, diversity and inclusion and early career researchers initiatives at the three federal research funding agencies and the Canada Foundation for Innovation. These will be published at a later date.

For more information:

Email: [email protected]

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