imc new business plan april 2021

You can complete the registration using "PAN" which is mandatory for joining the IMC Business. Use General Registration if your existing Mobile No is not linked with PAN. Update your KYC later if joined through "General Registration".

Preferred Customer

You may quickly fill up a brief profile to create an account as a Preferred Customer and start buying products. The KYC may do later become an Associate and start business

Explore Market
News & Trends
DesignOn Blog

IMC Announces Date Changes For Las Vegas Market Winter and Summer 2021 Editions

ATLANTA/ HIGH POINT/ LAS VEGAS – (December 15, 2020) – Capitalizing on a recent shift in timing of home furnishings industry markets, and in concert with ongoing travel and government restrictions in the western United States, International Market Centers (IMC) has rescheduled the winter and summer editions of the Las Vegas Market — originally planned in January and July — to run April 11-15, 2021, and August 22-26, 2021. IMC’s 2021 markets in Atlanta for Gift & Home and Apparel will run as scheduled

“We have opted to postpone the winter Las Vegas Market in connection with Governor Sisolak’s recent extension of Nevada’s ‘statewide pause’ and in consideration of stay-at-home orders currently impacting travel for key western states,” said Bob Maricich, IMC CEO. “HPMA’s decision to change High Point Market from April to June further affirms our decision and allows us to shift the winter Las Vegas Market into April. We also will alter our summer Las Vegas Market dates from July to August to allow enough time between the April Las Vegas Market, new June High Point Market dates and our summer market in Las Vegas. Our Las Vegas Showrooms including the Las Vegas Design Center remain open for business by appointment for buyers.”

IMC will contact all buyers pre-registered for winter Las Vegas Market to communicate the change and to assist with adjustment of their plans. As an added benefit, the summer Las Vegas Market runs concurrently with HD Expo (August 24-25, at Mandalay Bay in Las Vegas) and ASD (August 22-25, 2021, at the Las Vegas Convention Center), giving buyers and exhibitors additional cross-market opportunities.

According to Maricich, IMC’s gift and home furnishings events in Atlanta – as well as IMC’s Atlanta Apparel Markets in February, April, June, August, September and October – remain unchanged by the High Point and Las Vegas date shifts. “Our decision to maintain current timing and format of the events in Atlanta was informed by f eedback from buyers and tenants as well as recent experience safely and successfully hosting eight markets for the Southeastern region at AmericasMart.”

IMC’s revised 2021 calendar of markets is:

· Atlanta Market : January 12-19, 2021, at AmericasMart Atlanta

· February Atlanta Apparel: February 2 – 6, 2021, at AmericasMart Atlanta

· Spring Mini Market : March 3-5, 2021 at AmericasMart Atlanta

· Las Vegas Market : April 11-15, 2021, at World Market Center Las Vegas

· April Atlanta Apparel: April 13-17, 2021 at AmericasMart Atlanta

· Spring VOW | New World of Bridal: April 13-15, 2021, at AmericasMart Atlanta

· Design ADAC: April 27-29, 2021 at Atlanta Decorative Arts Center (ADAC)

· Spring Cash & Carry: May 3-6, 2021, at AmericasMart Atlanta

· Spring Sample Sale: May 19-21, 2021, at World Market Center Las Vegas

· Spring High Point Market : June 5-9, 2021 at IMC’s 17 properties in High Point: 300 E. Green St.; 300 S. Main St.; Commerce & Design Building; Furniture Plaza; Historic Market Square; International Home Furnishings Center; Klaussner on Hamilton; Market Square Textile Tower; National Furniture Mart; Plaza Suites; Showplace; the Suites at Market Square; 121, 200, 320 Hamilton St; 330 N. Hamilton St.; and 129 S. Hamilton St.

· June Atlanta Apparel: June 9 – 12, 2021, at AmericasMart Atlanta

· Atlanta Market : July 13-19, 2021, at AmericasMart Atlanta

· World of Prom & Social Occasion: August 2-6, 2021, at AmericasMart Atlanta

· August Atlanta Apparel: August 3-6, 2021, at AmericasMart Atlanta

· Las Vegas Market : August 22-26, 2021, at World Market Center Las Vegas

· Fall Design Week : September 20-22, 2021 at AmericasMart Atlanta

· Discover ADAC: September 21-23, 2021 at Atlanta Decorative Arts Center (ADAC)

· Fall VOW | New World of Bridal: September 21-23, 2021 at AmericasMart Atlanta

· October Atlanta Apparel: October 12-16, 2021, at AmericasMart Atlanta

· Fall High Point Market : October 16-20, 2021 in IMC’s 17 properties in High Point: 300 E. Green St.; 300 S. Main St.; Commerce & Design Building; Furniture Plaza; Historic Market Square; International Home Furnishings Center; Klaussner on Hamilton; Market Square Textile Tower; National Furniture Mart; Plaza Suites; Showplace; the Suites at Market Square; 121, 200, 320 Hamilton St; 330 N. Hamilton St.; and 129 S. Hamilton St.

· Fall Cash & Carry : October 26-28, 2021 at AmericasMart Atlanta

· Fall Sample Sale : November 10-12, 2021 at World Market Center Las Vegas

In addition to IMC’s 22 markets, the open daily collections at AmericasMart, the Atlanta Decorative Arts Center (ADAC) and the Las Vegas Design Center at World Market Center Las Vegas will continue to host events for buyers throughout the year. IMC also hosts a number of off-market events connected with relevant tradeshows staged in Las Vegas during the year.

Governed by IMC’s Together Safely protocols for markets and events, IMC safely and successfully produced 11 markets from June through November 2020. IMC’s industry-setting standards include contactless registration procedures, mandatory use of personal protective equipment (PPE), expanded sanitization and the implementation of social distancing and traffic control measures. IMC also continues to actively monitor guidance from public health and government officials. For complete information, visit TogetherSafely.com.

“As physical markets continue to be impacted directly, or indirectly by COVID-19, IMC will continue to be agile and adapt to local conditions and industry feedback,” said Maricich. “While physical market dates may shift in some cities, we will continue to connect buyers and sellers virtually through our market websites and communications. In spring 2021 we will extend our year-round value with the launch of JuniperMarket, a new B2B ecommerce platform, powered by IMC_Digital Innovations division for the gift, home furnishings and apparel industries.”

About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the furniture, gift, home decor and apparel industries, bringing buyers and sellers from all over the world together through physical markets in Atlanta, High Point and Las Vegas . With the launch of the IMC_Digital Innovations division in January 2020, IMC offers the only omnichannel solution for the home, gift and apparel industries that seamlessly connects physical and digital wholesale commerce. www.imcenters.com .

Media Contacts:

Cathy Steel, 203-340-9251, [email protected]

Chelsea Peabody Bohannon, 404-220-2141, [email protected]

Dallas Britt, 336-821-1507, [email protected]

LET'S CONNECT

Subscribe to our emails to receive market information, news and more..

Market Information

Press Center

Download the @Market App

Exhibitor Login

AmericasMart

Atlanta Apparel

Atlanta Market

Casual Market Atlanta

ANDMORE at High Point Market

Las Vegas Apparel

Connect With Us

475 S. Grand Central Pkwy, Suite 1615 Las Vegas, NV 89106

Terms & Conditions

Building a new Licensing Program? Why the Agency Model May be Right for You

Julie Brown

October 31, 2023

E-mail this post

The world of brand licensing can be complex and vary greatly depending on the brand and the business’s goals and objectives. Brand owners can find themselves at a crossroads, wondering whether they should hire an agency, an individual consultant or resource an internal team. All options have merits, but in this post, we’ll share the benefits of hiring an agent and why IMC’s approach to managing relationships for the long haul can be impactful for your brand.

Depth of Resources

Licensing agencies are typically well-established organizations with professionals specializing in various licensing aspects. At IMC, our 25+ years of licensing expertise have taught us to value these specific skill sets, build a complementary team, and retain long-term vendor partners to help support our efforts. For example, our visionary masterminds of strategy bring a different talent to our team than our detail-oriented program management geniuses, both invaluable to our agency. Across our bench, our team has extensive experience in strategic planning , licensee sales , negotiating deals , product development and quality, and royalty accounting, to name but a few. This depth of resources can be particularly beneficial for brands looking to maximize the value of their partnership.

Relationships and Network

Licensing agencies often have established relationships with key players in various industries. At IMC, we pride ourselves on the relationships we’ve been able to foster over our tenure. We can tap into our extensive network to connect your brand with potential licensing partners, which can open doors that may be difficult for a consultant or internal contact to unlock independently.

Moreover, as an agency, we can leverage our reputation and industry presence to negotiate better deals for your business. This can lead to more favorable terms and more significant brand exposure.

While it may seem that hiring an individual consultant is a cost-effective option, the cumulative expenses of hiring multiple consultants with different areas of expertise can add up. And in that same vein, resourcing an internal team can become quite a hefty investment. A licensing agency offers a full-service solution that can be more cost-effective given its win-win compensation model. This model is mostly commission-based, meaning that you typically pay a retainer or development fee for the first year of a program, but once the program starts earning royalty revenue, the agency’s compensation comes from the commission of royalties. Unlike advertising and PR, licensing is the only marketing initiative that has a direct return and generates revenue back to the business.

Licensing Program Management & Optimization

Back to an agency’s depth of resources… Managing a portfolio of licensees can be time-consuming and complex for brand owners. This is often a function where individual consultants don’t have the capacity or tools to serve their clients and where internal teams become bottlenecked. At IMC, we excel in this regard. Our relationship-based, high-touch approach ensures product quality standards are met, partners are in contract compliance, performance metrics are met, programs are growing, and every dollar is accounted for.

In Conclusion

Choosing between a licensing agency and other resource models ultimately depends on your brand’s specific goals and needs. It’s important to note that you can structure a deal with a licensing agency based on these goals. Many of IMC’s clients also have internal licensing teams of varying sizes. Talk to a potential agency about a deal structure that works right for you. You can always adjust how you work together down the road if you need to scale up or back in an area. 

It’s also vital that you find an agency that works well with your team culturally. While licensing deals are complex, the nuts and bolts of how an agency works are not that different from one another. For us at IMC, it’s about the relationships we build with our clients and partners. We have a passion for building long-term, needle-moving partnerships for our client’s brands so we can realize something bigger together.

Interested in talking with us about your licensing program? Schedule an introductory call .

“food and beverage licensing stays hot” – stephen reily featured in license global magazine again.

Consumers spend more time, more often, with food and beverage brands, which puts them among the most impactful, long-term licensing…

IMC Licensing

August 22, 2024

“Forever” Partnerships in Food & Beverage Licensing

Traditionally, licensors do not want to grant long contract terms to licensees. It deprives the licensor of both the ability…

Stephen Reily

August 14, 2024

Royalty Accounting – Guaranteed Minimum Royalties (GMR)

Guaranteeing results for any business certainly comes with risks, but guaranteeing sales in an inflated economy is even more audacious.…

June 20, 2024

Licensing Expo 2024: What a Show!

Last week the IMC team took our annual trip to Las Vegas to attend the world’s largest licensing tradeshow, Licensing…

Jacky Kuerzi

May 30, 2024

IMC’s Stephen Reily Shares Why Licensing Works for Corporate Brands

IMC believes in the power of licensing for our corporate clients, which reaches far beyond the royalty revenue.

May 17, 2024

IMC Again Named Top 20 Global Licensing Agent

IMC Licensing is proud to once again be recognized as a top 20 agent by License Global.

April 11, 2024

Licensee’s Feeling the Pressure to Adapt to Sustainable Business Practices

By now, sustainability is more than a corporate buzzword or trend—it is a priority more than ever as it reflects…

March 28, 2024

Is Your Brand Ready for Licensing?

Licensing a brand can be a highly strategic tool for brand owners, so it’s no wonder many look to the…

February 14, 2024

Promotion announcement

IMC is excited to announce the promotion of Jacky Kuerzi to the role of Director of Client Services.

February 7, 2024

Licensing Trends to Watch in 2024

2023 brought us lots of surprises. The almost guaranteed recession didn’t actually come to fruition, despite the prolonged hike in…

January 9, 2024

Everyone’s Shopping, but No One is Taking Risks

Licensing is always complicated by the number of different parties required to get a branded product into a consumer’s hands…

December 5, 2023

IMC believes continuing education is such an important tool to keep abreast of the ever-evolving licensing industry. After nine months…

November 29, 2023

The world of brand licensing can be complex and vary greatly depending on the brand and the business’s goals and…

Fewer, Bigger, Better. Stephen Reily Featured in License Global Magazine

Fewer, Bigger, Better. This is IMC’s approach to licensing as our CEO and Co-Founder, Stephen Reily, evolved with the industry…

August 29, 2023

Debunking Corporate Brand Licensing Myths

Debunking licensing myths is a familiar topic of conversation for the IMC team. From prospective client pitches to onboarding a client’s…

August 17, 2023

Licensing Expo 2023 Recap: We’re Back!

This show is always an industry favorite, but this year just seemed so much better!

June 22, 2023

Lamaze International Appoints IMC as Global Licensing Agency

Lamaze International, a nonprofit organization and trusted global leader in ensuring all parents make confident and informed decisions for over…

May 25, 2023

IMC Licensing Once Again Named a 2023 Top Global Licensing Agent

Brand licensing agency IMC Licensing is honored to be certified once again as a 2023 Top Global Licensing Agent by…

May 11, 2023

Why IMC: Our Unique Difference Told Through Our Case Studies

We recently refreshed the case studies on our website, and it reminded us of our love for these programs and…

April 20, 2023

#1 Marketing Trend for Brand Licensing in 2023: Let Influencers Do Your Talking

Whether you call it Influencer Marketing, User-Generated Content, or Content Creation, partnering with real people who can share real stories,…

February 9, 2023

IMC Licensing To Help SilverSneakers Engage More Seniors In Healthy Activities

SilverSneakers® by Tivity Health®, the nation’s leading fitness program for older adults, has appointed IMC Licensing as its exclusive brand…

January 4, 2023

Brand Licensing and NFTs: A Great Idea, For a Few

Almost every industry in America has been wondering what it should do about NFTs, and the brand licensing industry is…

December 8, 2022

IMC’s Licensing Deal Negotiation & Contract Execution Services

At IMC, we believe that negotiating and executing licensing deals requires a unique approach. Our deals aren’t hammered out between legal…

October 31, 2022

Licensing: Bobbleheads or Brand Marketing?

Brand licensing is brand marketing. It’s that simple. We live in a marketplace where brands dominate. And then extend themselves…

September 7, 2022

That’s a wrap on Licensing Expo 2022

It’s been just two weeks since we attended Licensing Expo 2022 and we’re still reveling in the excitement of seeing…

June 8, 2022

Lessons from 25 years of Brand Licensing

IMC Licensing just turned 25, an anniversary that offers a good time to take stock on everything we’ve done and…

April 7, 2022

IMC Licensing Named Top 20 Global Licensing Agent

IMC Licensing is thrilled to be recognized on License Global‘s Top 20 Global Licensing Agent List. We’re honored to have our…

March 18, 2022

Trends in Royalty Rates and Guarantees

Signs of economic recovery are emerging. As we’re eager to move on from the pandemic, companies are still managing many…

February 25, 2022

The Top 5 Reasons You Should License Your Brand

Why license? Our list of reasons could go on and on, but today, we’re starting with the top 5 reasons…

December 12, 2021

How to Resource your Licensing Program

Are you a brand owner who is considering a licensing program for your brand? While many think it’s a quick…

October 28, 2021

The 5 Pillars of Successful Licensing

The potential for licensing a brand is exciting! Marketers and business owners often have an inkling that their brand could…

August 24, 2021

Long-Term Licensing vs. Short-Term Licensing: Which is Right for You?

Being the dynamic tool it is, licensing can be tailored to fit the needs of any brand. But which is…

July 15, 2021

IMC Licensing Named on License Global’s Top 20 Global Licensing Agent List

IMC Licensing is thrilled to be recognized on License Global‘s Top 20 Global Licensing Agent List for 2020. We’re honored…

June 30, 2021

Interested in Licensing Your CPG Brand in International Markets? It’s Not as Easy as You May Think.

What are your international capabilities? It’s a common question we get from CPG brand owners when evaluating brand licensing agents.…

June 15, 2021

Breaking Down Licensing Models, Part Two: Mono-Branded Vs. Co-Branded Products

Mono-branded vs. co-branded – what’s the difference? And how do you know which approach is right for your brand or…

June 7, 2021

Food and Makeup Brands are Hungry for Buzzworthy Brand Collaborations

In 1975, Lip Smackers licensed the iconic Dr. Pepper brand for their flavored lip balm line, being the first to combine a food/beverage flavor profile with a health and beauty product. I myself remember having several different Lip Smacker flavors…

May 26, 2021

Breaking Down Licensing Models, Part One: Inbound Licensing vs. Outbound Licensing

With brand licensing, the possibilities are endless. With endless opportunities come endless questions on the best way to approach licensing…

May 10, 2021

The Top Retail Trends You Need to Know | Michelle Lamb and Leigh Ann Schwarzkopf

Today, we’re welcoming our first-ever duo to The Brand Licensing Podcast! Michelle Lamb of The Trend Curve and Leigh Ann Schwarzkopf of Project Partners…

The Brand Licensing Podcast

April 30, 2021

Negotiating Licensing Contracts That Last | Julie Brown, IMC Licensing

We’re welcoming Julie Brown to The Brand Licensing Podcast! As IMC’s VP of Client Services, Julie is bringing her expertise in deal negotiation and…

April 16, 2021

Brand Licensing Basics: What You Need to Know

Our team has been busy working on some exciting new client projects. In between the pitches and licensing 101 projects,…

March 22, 2021

The 3 Licensing Trends We’re Watching in 2021

We saw many new product trends take flight in 2020, and they are here to stay in 2021 and beyond.…

February 22, 2021

Opportunities in Gaming Licensing

Recently on our podcast, we had an exciting conversation with Lauren Fields Conlon, VP of Licensing and Merchandising at Loaded…

January 27, 2021

The Next Level in Gaming Licensing | Lauren Fields Conlon, Loaded

From Ninja to Shroud, the gaming industry’s top content creators are reaching new levels through licensing. On The Brand Licensing Podcast, we’re taking a…

December 16, 2020

IMC Licensing’s 2020 Year in Review

It’s easy to focus on all the craziness when looking back on 2020, but here at IMC, we honed-in on…

December 14, 2020

Why Do I Need a Licensing Agency?

Using a licensing agency versus building a licensing program in-house is similar to a house project – you can take the DIY approach…

September 21, 2020

IMC Licensing Named Top 25 Global Licensing Agent

IMC Licensing is thrilled to be recognized by License Global as a Top 25 Global Licensing Agent. On this year’s…

September 10, 2020

A Fresh Perspective on Licensing | Lauren DeLapa, IMC Licensing

On the latest installment of The Brand Licensing Podcast, we’re sitting down with Lauren DeLapa from IMC Licensing. As an Associate Account Manager,…

September 9, 2020

IMC’s Proven Brand Licensing Deal Process

Wading into the licensing pool can be pretty intimidating. On one hand, you think you should understand every aspect, but on…

August 19, 2020

Pet Licensing in the Pandemic | Steven Shweky, Fetch for Pets

On the latest episode of The Brand Licensing Podcast, we’re sitting down with Steven Shweky, President of Fetch for Pets,…

August 10, 2020

Why Work With IMC Licensing?

So, you’re looking for a brand licensing agency. Congrats! Jumping into licensing is an exciting endeavor, but now, you’re facing…

July 23, 2020

IMC’s Program Management Services

Once we’ve executed a thoughtful licensing strategy  and connected you with the perfect licensee via our  solicitation services, we don’t ghost. We’re in it…

Restaurant Licensing: Product Extension Strategy Approach

We recently spoke with a leading casual dining restaurant chain about licensing their brand. They wanted three things: I was really struggling…

May 27, 2020

IMC’s Licensing Solicitation Services

So, you’re looking to jump into licensing solicitation and start your search for potential partners. Where do you begin? This is where we come into the picture! At…

May 19, 2020

IMC’s Strategy Services

As experts a top brand licensing agency, IMC offers three core services: licensing strategy services, partner solicitation, and program management.…

April 22, 2020

In The Press: IMC Licensing Announces Representation of ELEVENPARIS Fashion Brand

CONTACT:Emily Wickerham RandlesIMC [email protected] IMC Licensing Announces Representation of ELEVENPARIS Fashion Brand IMC Licensing is proud to announce its representation…

April 21, 2020

Are you a Good Licensor? Tips to Maximize your Partnership with Licensees

As a licensor, you have high expectations of your licensees. And you should! You manage a leading brand and business…

March 31, 2020

In the Press: Biggie Smalls Launches Snack Line Through Licensing Deal with Rap Snacks

Originally from RapSnacks.net. New York, NY (December 6, 2019) – This January, Rap Snacks, the official “Snack of Hip Hop,”…

March 26, 2020

Trends in the Outdoor Industry & How Brand Licensing Can Help Fuel Growth

We recently attended the 70th Outdoor Retailer show in Denver, CO. Outdoor Retailer happens twice a year. There is a…

February 28, 2020

Brand Licensing vs. Patent Licensing – How to launch a new product through Licensing

We get several calls from start-up companies and entrepreneurs about utilizing licensing to launch their product. The conversation usually goes…

January 28, 2020

The Basics of Royalty Accounting: What You Need to Know

Royalty accounting can be somewhat complex, especially depending on the contract terms that are negotiated. However, once you have an…

May 3, 2019

Don’t make this common mistake with your license agreement

It’s fairly common, a licensee’s legal or executive team negotiates and signs the licensing agreement and then hands the reigns…

May 1, 2019

What Should My Licensing Royalty Rate Be?

Inevitably one of the first questions asked is how much will we earn in royalty revenue. As an industry expert…

March 21, 2019

Mitigating Your Brand Licensing Risks

Some consider licensing out their brand very risky, while others would argue that licensing out their brand is a low-risk…

February 14, 2019

Outdoor Retailer

One of our clients is looking for new partners in the outdoor space. With Outdoor Retailer happening down in Denver, I jumped…

December 3, 2018

Licensing Show 2018

We stopped exhibiting at the licensing show when it moved from NY to Las Vegas. That seems like ages ago,…

May 29, 2018

Licensing Show 2017

Like many industries, once a year the licensing community descends on Las Vegas, Mandalay Bay. The show offers something for…

June 5, 2017

Licensing During Disruption: How Licensing Can Serve the Auto Industry as it has Served Others

Disruption: The Only Constant Did you ever think you would buy toilet paper on your phone? Neither did supermarkets. Did…

May 1, 2017

2nd Annual Licensing Summit in New York

It was our first year attending the 2nd annual Licensing Summit in New York and we’re so glad we added this conference to…

March 7, 2017

Brand Licensing 2016 Update

2016 was another great year for us here at IMC. We enjoyed working with our licensing partners and meeting with…

February 6, 2017

2017 Licensing Trade Shows – Tips and Tricks

I can’t believe there hasn’t been a funny movie made about the trade show experience. You know you can relate!…

January 15, 2017

A product launch hits close to home: Introducing the new line of AT&T mhealth Baby Monitors

As a licensing program manager, I always get excited for a new product launch at retail. Licensees, licensors, agents, manufacturers,…

March 28, 2016

Connect and Share with New AT&T Baby Monitors, Available Exclusively at Babies “R” Us

Baby’s Journey and AT&T Enter the Baby Monitor Category to Provide Parents a New, Convenient and Secure View into Baby’s…

February 16, 2016

It’s Cool To Be Healthy: How Marketing Saved Wellness’ Business Model

Is cheesecake the new tobacco? That’s a question asked that has highlighted both good news –the New York Times last week, Americans Are…

August 5, 2015

When Products do the Talking: Volvo Life Paint Says it All

At this year’s Cannes Lions International Festival of Creativity only one campaign won two Grand Prix Awards (in Design and Promo/Activation), and…

July 15, 2015

The 5 Hottest Topics at Cannes Lions 2015: Women, Girls, Girls, Women, and Girls

Last year Facebook’s Sheryl Sandberg came to the Cannes Lions Festival of Creativity, and boy did she make a difference. …

June 29, 2015

4 Reasons Why Licensing Needs Digital Marketing

Five years ago many of our licensing clients (global CPG brands among them) weren’t even using digital marketing and social…

June 26, 2015

Stories Beat Data: And Other Marketing Insights from Cannes Lions 2015

For all the lessons technology teaches us, did you ever feel like it also ignores some of the most important…

3 Proven Ways to Save Your Brand from the Brink: Business Comeback Stories

Though it’s a few years old, I recently re-read “The Biggest Business Comebacks of the Past 20 Years” shared the stories of…

May 6, 2015

Earned Social Media = Earned Consumer Trust

Brands are constantly seeking the loyal consumer. Not the one who buys occasionally, but the one who follows through on…

April 24, 2015

Four Things Great Brand Licensing Partners Do

Batman and Robin. Brin and Page. Ben & Jerry. Some business partnerships are so great that they appear to happen…

January 13, 2015

My 3 Lessons from CES: How Tech Makes Great Products Happen

This year’s CES (bigger than ever, and more interesting than usual) failed to offer one show-stopping piece of technology, but…

January 8, 2015

Rethinking the 4 P’s for a Digital World

Since Jerome McCarthy laid out the Four P’s in 1962, we’ve been able to take for granted that a successful…

December 8, 2014

Do you buy “Charmin” or “Toilet Paper”? Category Managers Know, Even if You Don’t

When you make your shopping list, do you think about buying a category or a brand? Even if you think…

November 4, 2014

Lowe’s OSHbot: The Robot Holiday Sales Associate

When Orchard Supply Warehouse, a California based home improvement and gardening retailer, was purchased by Lowe’s last year, its employees…

Why Mobile Matters this Holiday Season

My friend called me from Target last week. “I am standing between the Halloween costumes and Christmas decorations, what is…

Are you ready to buy a Chiquita-brand orange?

Chiquita Brands, a former IMC client, found itself in play this year, with competing offers from the Ireland-base Fyffes, the world’s…

October 30, 2014

Private Label Means Growth – Even for Brands

Only a decade ago, it was not easy to use the terms “private label” and “brand” together. But private label…

October 13, 2014

4 Keys to a Knockout Private Label Program

Gil Phillips, Vice President of Corporate Brands at Kroger told the Cincinnati Enquirer about their house brand strategy, “We’re not offering…

October 7, 2014

The rise of consumer as chief storyteller – and brands’ new supporting role

The beginning of the end of storytelling, announced David’s Berkowitz’ piece in Ad Age last week. The end of storytelling? The…

September 25, 2014

Retail development isn’t just about getting into Walmart

Every business that has ever developed a product dreams of getting on shelf at a Walmart or Home Depot. Big…

September 18, 2014

New channel strategies: Sometimes disruptive innovation is a where, not a what

Our CEO, Carla Dearing, recently wrote about what makes an innovative product disruptive. Thanks to technology, we assumed for many years that…

September 4, 2014

McDonalds and Starbucks: How Both Get Coffee Pricing Wrong (and Dunkin Doesn’t)

Kraft Foods recently entered into a license agreement with McDonald’s to deliver McCafé Coffee to a supermarket near you. While…

September 3, 2014

From Budget Friendly to Premium: Will Consumers Buy Into a Premium Priced McCafe?

I have something I have to get off my chest. I don’t drink coffee. There I said it. I don’t…

August 24, 2014

5 Top Licensing Trends for Restaurant Brands at Retail: Which Chains Should be in Supermarkets Now?

Licensing restaurant brands into supermarket products is nothing new. Brands like Marie Callendar’s (in pies and frozen dinners), TGI Friday’s…

August 11, 2014

Disruptive Innovation: Products That More People Want

Less is more. So the theory goes with “disruptive innovation.” A new product is disruptive innovation if it has something…

July 16, 2014

5 Ways to Evaluate a Potential Licensee

Licensing a company to expand your trademark into other product categories can be rewarding to your bottom line and strengthen…

July 15, 2014

Consumers Followed Their Noses: How Fragrance Ended Up Everywhere

Is there any product that doesn’t come in a scented version? Today you can buy not just scented candles but…

June 12, 2014

The Omni-Product Brand

Since 1997, IMC has been helping the owners of global iconic brands find ways to grow through new products and…

April 3, 2014

Backing into Innovation: Capturing New Consumers for Hearing Aids

While I was at International CES earlier this month I had a chance to meet with leaders of the hearing aid business…

January 28, 2014

Lean In to Cause Marketing?

When it comes to business, the talented male professional is perceived as “boss” while the talented woman professional in the…

January 17, 2014

CES 2014 – Innovative Partnerships, not Products

Last week I was one of the 150,000 people swarming around Las Vegas for International CES. While the show has never…

January 15, 2014

What an Omnichannel World Means for Brand Licensing

If you want to develop great products that actually sell at retail, you are probably already thinking about how to…

January 2, 2014

Starbucks, Kraft and the $2.7 Billion Divorce

Last week’s LIMA Bottom Line featured an article I wrote about the recent resolution of a long-running dispute between Starbucks…

December 23, 2013

7 Most Inspiring Products for Old People are Great New Products for You, Too.

IMC’s hometown hosted the Louisville Innovation Summit last week Aging care is a growth industry for Louisville (headquarters for companies like Kindred,…

November 18, 2013

More than Just a Hill of Beans

Kraft Foods recent announcement of its intent to test market McCafe packaged coffee adds a deep, new wrinkle to the already interesting…

November 15, 2013

Keeping Your Options Open in Licensing

Licensors with iconic brands often have to make tough choices about extending their brands in new markets through licensing versus…

November 4, 2013

Licensing at Tiffany’s: Not a One-Way Street

On vacation this summer I needed to get my sunglasses repaired. While waiting, I was surprised to look in the…

September 16, 2013

What Licensing Agencies Can Do For You: A Tale of Chocolate Cereal

One of IMC’s most deliciously licensed products is Kellogg’s Rocky Mountain Chocolate Factory cereal. The coco-brown box features the names…

September 4, 2013

What does the Local Food Movement Mean for Food Licensing?

In my hometown of Louisville – a city proud of its food culture in a state proud of its farming…

August 8, 2013

Licensing by Litigation: A Bad Business Plan

Two large-scale lawsuits in the licensing world have recently been stopped by injunctions. After spending millions of dollars on legal…

August 1, 2013

Paula Deen and Food Licensing: Why Didn’t She have More to Lose?

Paula Deen, as a brand with great licensing potential, seems almost beyond repair. While I can imagine strategies that would…

July 30, 2013

What’s Your Innovation Reality?

I was recently reviewing some notes from a talk I heard almost two years ago – one that continues to…

July 24, 2013

Just Married

Often times we describe a licensing partnership much like a marriage. The Licensee and Licensor meet, are engaged by signing…

June 27, 2013

Purina Tidy Cats® and Glade™ Tough Odor Solutions: A perfect match

The partnership between Purina Tidy Cats and Glade Tough Odor Solutions has developed a scented cat litter which has customers…

June 20, 2013

Integrating New Products with Licensed Properties

Demands on new product development have greatly increased over the last decade with increased need for speed to market, lowering…

June 17, 2013

The Humanization Of Our Pets: Key Survey Findings

The cliche is that pets look like their owners- but will they use the same products? The theory at IMC…

June 10, 2013

What Do Pet Owners Want Next?

The pet industry is one of our favorites, and not just because most of us at IMC have pets of…

June 5, 2013

Sharing the Love of Brands with Your Pet!

Pet owners are passionate about their furry little friends and they spend over $50 billion annually to prove it. They…

April 4, 2013

What Makes Martha Stewart Such a Bad Partner?

I’ve read lots of articles about Martha Stewart’s recent bout of litigation, but none of them addresses why someone would…

March 21, 2013

2013 Housewares Show: Forging New Partnerships

The 2013 International Home and Housewares Show in Chicago is the largest housewares-only fair in the world with 60,000 home goods professionals…

March 14, 2013

A Tale of Two Cracker Barrels

When I saw that Cracker Barrel, the southern-fried restaurant chain, had recently licensed its brand to John Morrell Group, a…

February 6, 2013

Why Does Licensing Love the Holidays?

In the licensing world, most royalty payments are made on a quarterly basis. Any licensing professional can immediately tell you…

December 20, 2012

The Slow Death of Commission-Only Deals

Truly successful brand extensions are the result of pairing leading consumer brands with products that enhance the brand’s reputation and…

November 26, 2012

The Benefits of Brand Licensing: Quickly Explained

As advertising is faced with a rapidly changing environment, brand owners and brand managers are looking for smart and new…

November 1, 2012

Reinforcing Your Brand Through Licensing

Some licensed products are very much like the brand’s core product itself. They may be used the same way (like…

October 15, 2012

A Primer on Licensing

Wherever industry regulars gather, they’re sure to discuss the world’s largest licensor; the world’s citizenry buys more than $23 billion…

July 27, 2012

Working With Licensing Agents and Consultants

Brand licensing agencies and consultants can play a central role in the development of an effective licensing program. Whether your…

November 22, 2010

Why Use a Brand Licensing Agency?

Even if your company has an in-house licensing director or staff, there are several reasons to hire a brand licensing…

May 10, 2010

National Brands, Private Label and Licensing

During a panel discussion about product innovation at the 2009 Grocery Manufacturers Association’s Merchandising, Sales and Marketing Conference, one participant…

April 15, 2010

Brand Licensing 101

As a brand and product licensing agency that develops and manages licensing programs for our clients’ trademarks and brands, we…

November 8, 2009

Retail Strategies Beyond the Top 10

Every day the list of victims of the faltering economy grows longer. Circuit City (#32 on National Retail Federation’s, Top…

September 25, 2009

Beyond Royalty Revenue: Measuring ROI from Licensing

In recent surveys senior marketing professionals say that accountability for marketing services is more important than ever, and that they…

September 16, 2009

Trends in Inbound Licensing

In the licensing industry, attention is typically focused on strategies to license a brand “out,” extending a brand into new…

August 19, 2008

The Brand Licensing Professional – Not One Size Fits All

I cannot count the number of times I have heard companies talk about whether they should hire a “licensing professional”…

February 19, 2008

Licensing Agency Compensation: The Inside Story

One of the needless mysteries of the licensing industry is the topic of agency compensation. Although talented professionals neither gain…

February 19, 2007

Food for Thought (on Food and Beverage Licensing)

Food and beverage licensing is everywhere. A quick trip to the supermarket will produce Nesquik chocolate milk, Oreo ice cream, and…

August 28, 2006

The Bankruptcy Clause in a Licensing Agreement: Comforting but Useless

An experienced reader of license agreements would know exactly where to find what I call the “bankruptcy clause” (about three…

March 1, 2003

When Trademark Licensing looks like Franchising: Avoiding Legal Risk

If anyone doubted that trademark licensing has become an essential part of brand management, the recent Annual Meeting of the International…

September 8, 2002

The Risks a Licensor Poses to a Licensee: How Can They Be Limited?

Most form license agreements assume that licensees pose greater threats to licensors than the other way around. Aside from the…

August 8, 2002

Licensing to Preserve Trademark Ownership

As all IP counsel know, registration of a trademark depends on that trademark’s use. A trademark cannot be reserved indefinitely…

July 9, 2002

Trademarks Around the Edges

Many years ago, companies that made a branded consumer product thought they did only one thing: make that product. Their…

March 9, 2002

Watch What the Licensor Does, Not What it Says

Hiring the best trademark counsel – and getting them to draft the best possible license agreement – will not alone…

How Accountants Will Change the Face of Trademark Licensing

As the licensing industry frets about whether the biggest event of the year will be the performance of Harry Potter…

November 9, 2001

License Agreements: Partnerships Worth Getting Right

Whenever you see a licensor and licensee in litigation with each other you should assume that something has gone wrong…

September 9, 2001

How Many People Does it take to Screw in a Trademark Licensing Agreement

Because so many brand owners fail to appreciate how important licensing can be for their brand, many of those who…

August 9, 2001

Developing Branded Consumer Products like Consumer Products

Last month I described how companies find themselves distributing or authorizing branded products that either weaken the protection of their…

July 14, 2001

Why Most Companies Have Too Many Licensors

If you looked to a corporation’s internal licensing department for evidence of trademark usage and enforcement, as well as development…

May 20, 2001

Licensing Corporate Brands and Trademarks: Knowing What it Should Cost

As someone who runs a licensing agency for the owners of brands and trademarks, I can be expected to argue…

February 19, 2001

Licensing is a relationship not merely between brands, but among people. At IMC, we build and nurture both of those relationships while delivering top-notch customer care that treats — and protects — your brand as if it were our own.

We’re committed to fostering dynamic brand alliances. Often those alliances are born from one brand’s need and another’s ability to meet that need. The IMC team are experts at recognizing and creating those opportunities, but our real expertise is people. Standing side by side, as consultants, partners, peers, and as friends, we’re driven by a singular purpose: creating a smart idea.

IMC Business Plan 2023 PDF Download

Download IMC Busines Latest Full Business MLM Plan PDF for free – International Marketing Corporation Income and Business Plan PDF

This post will provide you with a PDF of the complete IMC Business Plan. You can find the latest Marketing and Business Plan for IMC Company, which you can also download in PDF format at the end of the post.

IMC is a product-based network marketing company , which is a well-known direct-selling company in India. It was started in 2007 and its head office is in Ludhiana, Punjab.

IMC stands for International Marketing Corporation . Ashok Bhatia is the chairman and Satyan Bhatia is the managing director of IMC.

IMC got registered under MCA on 31 December 2013 from Ludhiana, Punjab. IMC products list consists of Health Care, Agriculture products, Personal Care, and Home Care category products.

Tupperware Business Plan PDF
AWPL Plan PDF Download

IMC Business Plan

Anyone can join IMC as a Distributor or Associate and being an Associate, Every person has to perform two major tasks to earn from it.

1. Product Selling

After becoming an Associate, the company provides the product at a lower price, which is known as Distributor price (DP) and by selling that product in MRP, you can earn a good amount of retail profit.

The retail profit can be calculated by the following formula:

2. Recruitment

The second task to earn more is recruiting new people. To earn passive income as well as active income, distributors need to recruit more people in the downline.

As per Direct Selling Guidelines , earnings are always based on the product purchase, which can be a personal purchase or downline purchase.

IMC Compensation Plan

IMC offers 17 types of Income to their Associates:

Retail Profit
Accumulative Performance Incentive
Leadership Bonus
Travelling Fund
Chairman Star Fund
Ambassador Star Fund
Crown Ambassador Fund
President Star Fund
Crown Ambassador Star Fund
Senior Crown President Star Fund
Director Crown President Star Fund 0.25%
Kohinoor Crown President Star Fund
Special Meeting Fund
Royal Annual Bonus

IMC Business Plan PDF Download

To understand more about it, you can download IMC business plan PDF by clicking the below button.

How to Join IMC?

To join IMC, a person can contact any existing distributor of IMC and ask them to enroll in the company.

To join, individuals should have documents such as Aadhar Card, Pan Card, and Bank Account.

Qnet Business Plan PDF Download
DXN Business Marketing Plan PDF

IMC Webinar Addresses Moving Business Forward Post-COVID

Posted by Smart Retailer | Industry News , News and Shows |

ATLANTA / HIGH POINT / LAS VEGAS – (November 3, 2020) – International Market Centers (IMC) is preparing retailers for success by looking back at the challenges of the past year in a new hour-long webinar addressing how to take advantage of lessons learned during the COVID-19 pandemic to best plan for the future. The Nov. 11 session is open to all buyers and sellers in the gift, home furnishings and apparel industries.

“IMC is committed to providing content to help our industry get back to business both during and after the COVID-19 pandemic,” said Dorothy Belshaw, chief customer and marketing officer for IMC. “With this session, we’re able to provide information that will help our customers to successfully weather good and bad times.”

In 2020: A Year of Huge Obstacles, Tough Lessons and Fresh Starts , business owners will review critical lessons learned during the COVID-19 pandemic and discuss how to use those experiences to best plan for the future. Specific topics include cash planning and management, smart business planning tactics and strategic partnerships. The session is presented by Adam Tartt, chief executive officer of consulting, accounting, and planning firm CAP3.

2020: A Year of Huge Obstacles, Tough Lessons and Fresh Starts is Wednesday, Nov. 11 at 1 – 2 p.m. (ET) For more information about the session and to register, go to https://imcenters.zoom.us/webinar/register/6416044142804/WN_3SeIvckQRPC7pDQi4v9eZA .

IMC’s Upcoming Markets are: Atlanta Market: Jan. 12 – Jan. 19, 2021 at AmericasMart Atlanta Las Vegas Market: Jan. 24 – Jan. 28, 2021 at World Market Center Las Vegas February Atlanta Apparel: Feb. 2 – Feb. 6, 2021 at AmericasMart Atlanta High Point Market: April 17 – April 24, 2021 at 17 IMC High Point properties and market wide

About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the furniture, gift, home decor and apparel industries, bringing buyers and sellers from all over the world together through physical markets in Atlanta, High Point and Las Vegas. With the launch of the IMC_Digital Innovations division in January 2020, IMC offers the premier omnichannel solution for the home, gift and apparel industries that seamlessly connects physical and digital wholesale commerce. For more information on IMC, visit http://imcenters.com/ .

TV’s “Bachelorette” Launches Design Line

February 10, 2014

Advice for Attending Atlanta Market – Winter 2023

October 24, 2022

NRF Chief Economist Says Latest Stimulus Will Help Continue Recovery From Pandemic

January 5, 2021

Leading Sales Agencies Adopt Groundbreaking Juniper Digital Tools

January 6, 2021

Free Digital Issue

Get our free newsletter with your email address here, and we'll take you to our magazine subscription signup page for a free subscription for qualified store owners.

You have Successfully Subscribed!

Agencies & Departments

Term and Conditions

The Assessor has developed an on line tool to look up basic information, such as assessed value and assessor's parcel number (APN), for real property in Santa Clara County.

Currently you may research and print assessment information for individual parcels free of charge. This system is best viewed using Internet Explorer 8.0 or higher and a screen resolution of 1024 x 768.

Please contact us with your comments or suggestions. If you have any questions or comments e-mail us. Your feedback is important in determining the type of and demand for services needed by the public.

This service has been provided to allow easy access and a visual display of County Assessment information. A reasonable effort has been made to ensure the accuracy of the data provided; nevertheless, some information may be out of date or may not be accurate. The County of Santa Clara assumes no responsibility arising from use of this information. ASSOCIATED DATA ARE PROVIDED WITHOUT WARRANTY OF ANY KIND, either expressed or implied, including but not limited to, the implied warranties of merchantability and fitness for a particular purpose. Do not make any business decisions based on this data before validating the data. [Revenue and Taxation Code Section 408.3(c)]

California Government Code 6254.21 states that "No state or local agency shall post the home address or telephone number of any elected or appointed official on the Internet without first obtaining the written permission of that individual." As the cost to collect and continuously update that information is prohibitive, the On-Line Property Assessment Information System does not display the Assessee name information.

The information contained in this web site is for the current owner of record only. Current owner history displayed is available for up to the most current three years only. If the ownership has changed during the past three years, the information displayed will only be for the most recently closed assessment roll. Certificates of title of mobile homes are processed through the California Housing and Community Development (HCD). For more information on certificates of title or ownership you can visit their web site at: www.hcd.ca.gov.

Any resale of this information is prohibited.

Proposition 19 Overview

2022 February Poposition 19 webpage update

Proposition 19 also substantially modifies and in some instances eliminates portions the following initiatives:

Propositions 58 and 193: Excludes transfers between parent and child (58) or grandparent and grandchild (193) from reassessment
Propositions 60 and 90: Homeowners 55+ years of age can sell their primary residence and transfer the base year value of that property to a replacement residence if certain conditions are met. Proposition 60 applies to intra-county transfers, while Proposition 90 applies to inter-county transfers under certain conditions
Proposition 110: Severely disabled persons can transfer the base year value of their primary residence to a replacement residence if certain conditions are met.

Status of Implementation

The measure, which was hastily passed by the legislature in less than a week and put on the November 2020 ballot, changed the state constitution but did not provide implementing statutes. Moreover, portions of the approved language changes are ambiguous, unclear and/or conflicting. As a result, Santa Clara County Assessor Larry Stone was appointed by the California Assessors’ Association (CAA), along with four other Assessors, to an ad-hoc committee of the CAA to help bring clarity to how Proposition 19 will be implemented uniformly by Assessors Statewide. The committee has enlisted subject matter experts and attorneys throughout California and is working closely with the Board of Equalization to provide guidance and where necessary recommend passage, on an urgency basis, of implementing statutes.

This page will be continuously modified as updates are available.

As described in the voters informational guide “All homeowners who are over 55 (or who meet other qualifications) would be eligible for property tax savings when they move. Only inherited properties used as primary homes or farms would be eligible for property tax savings.” To provide a synopsis of the key provisions below are excerpts of information provided by the state’s independent Legislative Analysis Office.

This information is intended to provide a general summary of Proposition 19. It is not intended to be a legal interpretation or official guidance, or relied upon for any purpose, but is instead a presentation of summary information. Proposition 19 is a constitutional amendment, so additional legislation, regulations, and statewide guidance are expected to clarify its implementation. If there is a conflict between the information provided here and the proposition or any legal authorities implementing or interpreting the proposition, the text of the proposition and the other implementing or interpretive authorities will prevail. Please continue to visit our website or the website of the State Board of Equalization for more information. We encourage you to consult an attorney for advice on your specific situation. The advice below is subject to change

EXPANDED PORTABILITY FOR TRANSFERRING BASE YEAR VALUE TO NEW HOME

Effective April 1, 2021* Proposition 19 permits eligible homeowners (defined as over 55, severely disabled, or whose homes were destroyed by wildfire or disaster) to transfer their primary residence’s property tax base value to a replacement residence of any value, anywhere in the state.

Under Proposition 19 and pending clarity from the legislature and the Board of Equalization Eligible homeowners can:

Keep their lower property tax bill when moving to another home anywhere in the state.
Use the special rules to move to a more expensive home. Their property tax bill would still go up but not by as much as it would be for other homebuyers.
Use the special rules three times in their lifetime. (for Governor declared disaster victims, there is no limit on the number of times the benefit can be used.)

The provisions of Proposition 60 and Proposition 90 sunset on March 31, 2021, and to receive the benefits of these propositions the homeowner must have sold and purchased the new home by March 31, 2021.

To receive the expanded portability benefits of Proposition 19, homeowners must complete at least one of the transactions on or after April 1, 2021. Property owners have two years from the transfer of the first property to complete the second transaction.

Proposition 19 also supplements existing transfer provisions exclusively for victims of wildfire or disaster and owners who are “severely disabled.” Upon implementation taxpayers will have to determine and apply for those provisions which are most advantageous for their circumstances

Application forms for Proposition 19 are required to be submitted to the Assessor in which the replacement property is located. A non-refundable processing fee of $110 is required in Santa Clara County. Checks should be made out to County of Santa Clara. Credit card payments for the processing fee are accepted in person at our office. We accept VISA, Mastercard, Discover, and American Express.

FAQ: Base Year Transfer

Q: I sold my home (or bought my new home) before April 1, 2021, if I buy my new home/completed new construction (or sold my old home) on or after April 1, 2021, can I transfer my prior homes low assessed value to the new home?

A: Yes, as long as you are on or over the age of 55 (or otherwise qualifying) and the second transactions occurs within two years from the date of the first transfer.

Q: I sold my prior home, which had an assessed value of $300,000 in June 2019 for $2 Million and plan to buy my new home in May 2021 for $2,200,000; Prior to Proposition 19 the law allowed carrying the low assessed value as long as the purchase price was within 110%, does the same apply in Proposition 19?

A: Yes, in the above example the Assessed value would remain $300,000 factored by the CCPI for 2 years.

On February 1, 2021 the BOE published answers to many commonly asked questions. The FAQ are available at https://www.boe.ca.gov/prop19/#FAQs and are being updated regularly

Board of Equalization: Proposition 19 compared to old law (as of 1/17/21)

NARROWED SPECIAL RULES FOR INHERITED PROPERTIES.

Starting February 16, 2021, Proposition 19 narrows substantially the property tax benefits for inherited properties. Specifically, the measure:

Narrows the Assessed Value that can be transferred to two kinds of inherited property: Property used continuously by the child or grandchild as a primary home or property held as a family farm.

The Assessed Value for an inherited home or farm would go up if the price of the property could be sold for exceeds the property’s assessed value by more than $1 million (adjusted for inflation every two years). Example below ( BOE LTA 2021/054 ):

For example, if the Assessed Value (AV) were $250,000 and the market value when transferred was $1 million, the children would retain the $250,000 assessed value.
Example 3: Excess Amount Calculation. On March 1, 2021, Parents' principal residence has a factored base year value of $250,000. The Excluded Amount is $1,250,000 ($1,000,000 plus $250,000 Property Tax Rule 462.520 factored base year value). Parents transfer 100 percent interest in their principal residence to Child on March 1, 2021.
Examples 3-1 and 3-2 demonstrate alternatives using the facts described in Example 3.
Example 3-1: Zero Excess Amount. The principal residence has a full cash value of $900,000 on the date of transfer. Since $900,000 is less than the $1,250,000 Excluded Amount, the Excess Amount is zero. Therefore, the New Taxable Value on the date of transfer is the factored base year value of $250,000.
Example 3-2: Excess Amount. The principal residence has a full cash value of $1,300,000 on the date of transfer. Since $1,300,000 is greater than the $1,250,000 Excluded Amount, there is an Excess Amount of $50,000. Therefore, the New Taxable Value of the principal residence on the date of transfer is $300,000 ($250,000 factored base year value plus $50,000 Excess Amount).
Alternatively, If the market value exceeds this limit ($1M plus the prior Assessed Value), partial relief is available. For example, a family home that has an assessed value of $300,000 with a market value of $2,500,000 when transferred will result in a new assessed value to the children of $1,500,000. The Proposition 19 benefit methodology is as follows: $300,000 AV + $1,000,000 (Proposition 19 benefit) = $1,300,000. The difference between the market value of $2,500,000 compared to $1,300,000 is $1,200,000. This amount is added to the $300,000 AV. Thus, the adjusted base year value is $1,500,000.

Proposition 19 repealed the former parent-child and grandparent-grandchild exclusions that were added by Propositions 58 (1986) and 193 (1996). These exclusions are now inoperative as of February 16, 2021, and are only effective for parent-child or grandparent-grandchild transfers that occurred on or before February 15, 2021.

Effective February 15, 2021* Proposition 58 and 193 are retired from the State Constitution. These provisions provided generous property tax benefits to inheritors of homes and commercial properties. Properties transferred after February 15 will be subject to Proposition 19’s limited benefits. The Assessor will accept documents notarized or recorded as long as one of them is on or before February 16.

FAQ: Parent Child Transfer

Q: Prop 19 makes the previous parent-child exclusion operative for purchases or transfers that occur on or before February 15, 2021. Since February 15, 2021 is a state holiday, are purchases or transfers that occur on February 16, 2021 eligible for the previous parent-child exclusion?

A: Yes, except for transfers of property by inheritance. The Assessor will accept documents notarized or recorded as long as one of them is on or before February 16, 2021.

Q: Prop 19 requires that a family home continue as the family home of the transferee. Must the family home continue as the family home of all transferees?

A: No, only one transferee needs to maintain the family home as his or her principal residence.

Q: Prop 19 requires that a family home continue as the family home of the transferee. By what date must a transferee establish the family home as her family home?

A: The transferee must establish the family home as her family home within one year of the purchase or transfer of the family home.

Q: How do I calculate property tax impact of transferring principal residence to a child or grandchild??

A: The formula in Proposition 19 is complex. To help taxpayers better understand the ramification of parent child transfers under Proposition 19 the Assessor’s Office has created an online estimator. This tool approximates the supplemental assessment(s) and the subsequent regular roll assessment due to a hypothetical transfer of ownership of principal residence from parent to child or grandparent to grandchild. To use this tool, go enter the requested Base Year Value (BYV) and Fair Market Value (FMV) information in the Prop 19 Assessment Estimator .

Q: Prop 19 makes the parent-child exclusion applicable to family farms. Must a family farm also be the principal residence of the transferee?

A: No, the family farm does not need to be the principal residence of the transferee to qualify for the parent-child exclusion.

The BOE published answers to many commonly asked questions. The FAQ are available at https://www.boe.ca.gov/prop19/#FAQs and are being updated regularly

DISASTER RELIEF PORTIONS OF PROPOSITION 19

*IMPORTANT: Due to County holidays, the Santa Clara County Recorder’s Office and Assessor’s Office are closed Monday, February 15, 2021 and Wednesday, March 31; therefore ownership documents should be recorded as soon as possible.

CA Board of (BOE) BOE - Prop 19 (2020) information LTA 2020-061 Proposition 19

Prop 19 Parent Child On-Line Calculator Proposition 19 Parent-Child Workshop Proposition 58/193 Proposition 58 media release Proposition 60/90

Useful Attachments

Board of Equalization Legal Analysis California Assessors’ Association Memo to Board of Equalization 12-14-20 Ballot Language Ballot title, Summary and Analysis

Related Attachments

Standards and Services Division

Phone: 408-299-5500

Email us, the fastest way to contact us

Latest from Standards and Services Division

Assessor's Fee Schedule Information
Parent-Child Transfer (Proposition 19)
Recent Webinars

Skip to Main Content
Skip to Footer

Starting a Business Checklist

Thank you for your interest in registering a business with the California Secretary of State’s office. The Secretary of State supports California businesses by registering business entities and processing millions of filings and records requests each year.

There are several key steps to launching a business in the state of California. These steps will vary according to the type of business you intend to start and the county and city in which the business will be located. Therefore, be sure to check specific rules and regulations within the county and city in which you want to conduct business, and any other agency’s requirements regarding zoning, licensing, employment, permits and taxes. The “ Starting a New Business in California ” brochure should be used as a general tool to help you broadly assess how to start a business in California, not as a direct step-by-step guideline. In order to maintain your business, there may be recurring reporting, fees, taxes and filings that the business must provide to state, local, and federal agencies.

For additional information related to starting your business, please visit: http://www.sos.ca.gov/business-programs/business-entities/starting-business/ .

Receive Updates

421: Freedom From Capital Gains Tax WITHOUT a 1031 Exchange

Show notes for episode 421: freedom from capital gains tax without a 1031 exchange.

Have you ever sold a property and used a 1031 Exchange to defer capital gains tax? Have you ever felt trapped by the 1031 Exchange’s unrealistic deadlines to locate and close on a replacement property? In today’s information-packed podcast, commercial broker, real estate investor and capital gains solutions expert Brett Swarts shares an alternative to the 1031 Exchange that allows you to utilize optimal timing, without the deadlines, and provides maximum investment flexibility for significant wealth creation.

What You Will Learn

How to avoid paying capital gains tax on your property profits without using a 1031 Exchange
Why you should never overpay for a property just to meet a 1031 Exchange deadline
How to gain tax deferral, liquidity, freedom, flexibility and diversification with your funds so you can purchase properties at optimal timing
What a Deferred Sales Trust is and how it’s better than a 1031 Exchange
Strategies for Retirees that will get you out of debt, create liquidity, bring investment diversification and help your nest egg grow
How you can defer capital gains tax from your property sale and invest your profits in other investments besides real estate

About Our Guest

Brett swarts.

Brett Swarts is the Founder of Capital Gains Tax Solutions and host of the Capital Gains Tax Solutions Podcast. Each year, he equips hundreds of business professionals with the Deferred Sales Trust tool to help his high net worth clients solve capital gains tax deferral limitations. His experience includes numerous Deferred Sales Trusts, Delaware Statutory Trusts, 1031 exchanges and $85,000,000 in closed commercial real estate brokerage transactions. He’s an active commercial real estate broker and investor with brokerage experience and ownership in multifamily, senior housing, retail, medical office, and mixed-use properties. He is a licensed California Real Estate Broker who holds Series 22 and 63 licenses. Brett lives in Roseville, California, with his wife, Melanie and their 5 children.

More About Brett

From the Bay Area (Mission San Jose, California)
Grew up with his father, building custom homes
Learned the “sticks and bricks” of real estate, from the ground up completed
He invested along with his parents – single family cashflow opportunities
Studied business in college

Moving Into Real Estate as a Career

Got a job with Marcus and Millichap (commercial investment real estate firm)
Specialized in multifamily
Learned about 1031 Exchanges
This was between 2006 and 2011
in 2008, just as he was getting his business going, the Great Recession happened
A lot of people got hurt and a lot of brokers fell out
He was a relatively new broker, didn’t have high expenses and loved the business and helping people solve challenges with their investment real estate
What he found out along the way was that the 1031 Exchange is just not everything for everybody at all the times
That’s how most tools are. They have their limitations and they have their challenges
After he saw people get completely wiped out and lose everything, take on too much debt and overpay for properties, he set out on a mission to find a better way
feel trapped
overpay for properties
stay in debt
and can find diversification, liquidity and can find “optimal timing” – the ability to buy real estate when it makes sense for them
His boss brought someone into their office to talk about Deferred Sales Trusts
This changed his work and “calling” – he had a new option for clients

Brett as an Investor

Brett believes that, hands down, commercial real estate, cash flow real estate, value-add real estate is the best risk-adjusted rate of return you can have on any asset class, not only for the depreciation offset of income but also for the appreciation and the opportunity where you can be hands-on with your investments
He personally and professionally focuses on Senior Housing, Assisted Living, Memory Care, Independent, as well as Conventional Multifamily as well as mobile home parks as his favorites right now
He also invests in industrial, office, medical office, retail, etc
He primarily focuses on operators who have proven track records and who can find value-add opportunities
His strength is in raising capital for these groups and investing along side them
With 5 kids and two businesses, he stays very active on his businesses and he invests as much as he possibly can on these cash flowing real estate deals
50,000 sq ft
2010 foreclosure
Half-built retail property
The operator built and bought the project
Brett rolled his fee into it
Retail center in Yucaia, CA
Broken condo deal in Sacramento
Ground-up Senior Housing in Elk Grove, CA
Does Industrial in Texas

Deferred Sales Trusts

Most commercial real estate owners or high net worth individuals who own a business or high-end primary home, struggle with capital gains tax, where they pay 30-50% of their gain when they go to sell their property
For his clients, he uses a Deferred Sales Trust, which is an alternative to the 1031 Exchange, to help them gain tax deferral, liquidity, freedom, flexibility and diversification with their funds, so they can purchase properties at optimal timing – never using a 1031 exchange again – so they can create and preserve more wealth

Largest Wealth Transfer in the History of the Planet

We’re in the midst of the coronavirus is one thing that’s really shaking up everything
This is the Baby Boomers, passing 17-20 trillion dollars from their generation to next generation over the next 20 years
10,000 Baby Boomers are turning 65 every day in the U.S.
There are 77 million Baby Boomers in the U.S. alone
They’re faced with toilets, trash, liability, debt and frustration with owning properties and assets that they have built over the last 20-50 years
They are looking for a way to retire from this and, at least, downsize or simplify their lives so they have more time and energy to be a little more passive
However, if they sell, they will get hammered with 30-50% in capital gains tax
They are looking for a way out and a solution
The first thing they think of is the 1031 Exchange
Some look at a Delaware Statutory Trust
Both are the same as a 1031 Exchange
The Deferred Sales Trust is different – it’s based on a tax code called IRC-453, also known as an installment sale
A 1031 Exchange works best in a buyer’s market where you can find a forced value-add opportunity, where you can find a deal that makes sense on its intrinsic value, meaning you’d buy the deal regardless of your tax liability
45-day identification period – If you sell a property today you have 45 days to identify the deals you want to buy
180-day sprint – You have 180 days to close on those deals
That creates a “Sell High, Buy Higher 180 Days Later” – that is not “optimal timing”
“Optimal Buying” means buying when it makes sense and when the deals and the prices are low
Our parents taught us to sell high and buy low, not sell high and buy higher 180 days later!
They were in 1031 Exchanges
They loved to be sellers but not buyers
They thought they had no other options but to do the 1031 Excvhange
Then the market shifted and some people lost everything
The major reason why was that they took on too much debt
When you take on more debt, you take on more risk, especially if you’ve overpaid for a property and there’s little room for forced appreciation for he rents to grow
In California, we’ve seen rents at all time highs and values at all time highs
It may be different in different parts of the U.S.
But right now, the cap rates don’t make sense
They took on too much debt
The music stopped and they lost everything
Take your cash and put it on the sidelines
Wait for the deal timing to shift
The funds can sit in the trust
stocks, bonds and mutual funds
hard money lending
commercial real estate syndications
You can do it when you want
It doesn’t have to be equal or greater value

Real Life Example

70 something investor
Owns 18 unit apartment building
Banging on doors to collect rents
Managing the manager
Tired of all of it
Can sell his property now
Pay off all his debts
Not have to do equal or greater value
Not have to buy another property
Not have to have more problems like the 18 problems he has with his 18-unit apartment
He doesn’t want to trade it for 36 problems by buying a 36 unit
Invested in a conservative allocation that protects him from the downside (stocks, bonds and mutual funds)
His biggest vision is waiting for the market to shift so he can buy at a discount
If you owned real estate for long enough, you’re faced with depreciation that is dwindling (multifamily is 27.5 years and commercial is 39 years) every time you use it and eventually, you’ll run out
And if you’ve done multiple 1039 exchanges, your depreciation travels with you and eventually you run out
With the Deferred Sales Trust, when you buy a new property, you start a brand new depreciation schedule, which, in turn, creates more wealth
Can use Cost Segregation
Sold the property for $1.8 million
Paid of a $500,000 loan to the bank at closing
$1.3 million went into the Deferred Sales Trust (where it must be for business purpose or investment vehicles)
Deferred all of his capital gains tax – which would have been $580,000
It’s like having an interest free loan from the government
1031 Exchange accommodater
Custodian for a Sep IRA
They are a 3rd party, unrelated
Maintain non-constructive receipt for the client
The funds are held in a major bank, protected, can be viewed anytime
He has to pay ordinary income tax on the interest it’s earning
If he takes out principle, he’ll pay capital gains tax as he receives it
It goes back to the 1920’s tax law (Brett’s company has done thousands of these – has been tested by the IRS 14 times without one issue)
Peter just “carried a note” against the trust for $1.3 million
The trust gave him a zero down payment in exchange for his $1.3 million, that the buyer actually put into the trust because the buyer bought it from the seller and sold it to the buyer
Flexibility
Diversification
and is out of debt
Can save a failed 1031 Exchange

Transferring from a 1031 Exchange Into a Deferred Sales Trust

Brett has a client who just sold a $7 million apartment complex property in Georgia
He hadn’t found any 1031 properties that made sense
Coronavirus hit
Stock market dropped by 30%
He’s using the DST as an opportunity to sell high (which he already did), pay off all his debt and put the remaining $3 million into a DST to buy stocks low to ride the stocks back up, take it out of there to buy real estate when it is lower
If the 1031 Exchange company sends his money to him, he taking constructive receipt, but if the 1031 Exchange company sends it to a trust (the DST), he hasn’t taken constructive receipt, the trust has the money for zero gain, therefore there’s no capital gains
Most of Brett’s company notes earn 8% and, after fees, earn 6.5% and go for 10 years. After 10 years, he can renew for another 10 years and keep doing that for as long as he wants and then he can pass it on to his kids and they can inherit his position

Deferred Sales Trust Doesn’t Only Work for Real Estate

Primary homes
Stocks – Public & Private
Race horses
Private Practices (doctors, dentists, etc.)
New construction/development

Biggest Mistake(s)

Sometimes you fell trapped and have to overpay to meet the deadline
Know what your strengths are before getting in a deal
If you want to scale and grow, find people that compliment your skills

Your Biggest Success

A very successful investor sold a property in the Midwest 2006 to a buyer who paid too much for the property
Put the profit in a DST where the funds stayed for a while
5 years later, the buyer defaulted on the loan and the bank took the property
The bank called the seller and asked if he wanted to buy the property back. He said yes but only at a discount
They said they would sell it at 60 cents on the dollar from what he sold it for. He said yes
He bought it through his DST, all tax deferred, and he got a brand new depreciation schedule
The key was optimal timing
He also did a play with his estate tax, through the DST, saving him millions

Advice for Old Dawgs looking at Real Estate Investing to help in their retirement years

You need to be smart and take action
You need to develop a Tax Deferred Wealth Plan
Like you would sit down with you financial advisor or CPA and you’re developing tax strategies, wealth plans, budgets
You need to do this with your highly appreciated assets because when you sell, you are looking at the largest expense you are ever going to face – capital gains tax
Debt freedom
Optimal timing
Have access to it
Pay off all of your debt
You’re receiving cash flow from these investments
Health care
Things you enjoy

Current Business

He just wants to help as many families out as possible to achieve their financial goals
You can do that through the DST
Much of that is not liquid
They are going to sell and it’s going to go into liquid assets
Favorite real estate book: Rich Dad Poor Dad by Robert Kiyosaki
Favorite business book: Expert Secrets by Russell Brunson and Story Brand by Donald Miller
Most valuable web site for success (other than your own): Asana.com and Loom.com
Favorite quote: “Learn to work harder on yourself than you do on your job. If you work harder on your job, you’ll make a living but if you work harder on yourself, you’ll make a fortune!”
If you had to start all over, knowing what you know, and you only had $1,000, what would you do to launch your real estate investing business? Take the knowledge that I have and start a sales funnel that is focused on education and adding value to others. This, in turn, would help me grow my business.

How to Reach Brett

Can schedule a one-on-one free 15 minute consultation with Brett
He’s also on YouTube and LinkedIn

DISCLAIMER: Many of the above strategies take knowledge and have a higher degree of risk. You need to do your research and/or work with someone who is experienced to reduce your risk.

IF YOU LIKED THIS PODCAST, we would love if you would go to iTunes , Stitcher , GooglePlay , iHeartRADIO and Spotify and Subscribe, Rate & Review our podcast. This will greatly help in sharing this podcast with others seeking to learn real estate investing as aCBRE means to achieve a successful retirement.

Check out our other podcasts at olddawgsreinetwork.com .

Get a FREE copy of our 3-Minute Rental Property Analyzer at olddawgsreinetwork.com .

Additional Episode Sponsor: Meno Studio – [email protected]