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IMC Announces Date Changes For Las Vegas Market Winter and Summer 2021 Editions
ATLANTA/ HIGH POINT/ LAS VEGAS – (December 15, 2020) – Capitalizing on a recent shift in timing of home furnishings industry markets, and in concert with ongoing travel and government restrictions in the western United States, International Market Centers (IMC) has rescheduled the winter and summer editions of the Las Vegas Market — originally planned in January and July — to run April 11-15, 2021, and August 22-26, 2021. IMC’s 2021 markets in Atlanta for Gift & Home and Apparel will run as scheduled
“We have opted to postpone the winter Las Vegas Market in connection with Governor Sisolak’s recent extension of Nevada’s ‘statewide pause’ and in consideration of stay-at-home orders currently impacting travel for key western states,” said Bob Maricich, IMC CEO. “HPMA’s decision to change High Point Market from April to June further affirms our decision and allows us to shift the winter Las Vegas Market into April. We also will alter our summer Las Vegas Market dates from July to August to allow enough time between the April Las Vegas Market, new June High Point Market dates and our summer market in Las Vegas. Our Las Vegas Showrooms including the Las Vegas Design Center remain open for business by appointment for buyers.”
IMC will contact all buyers pre-registered for winter Las Vegas Market to communicate the change and to assist with adjustment of their plans. As an added benefit, the summer Las Vegas Market runs concurrently with HD Expo (August 24-25, at Mandalay Bay in Las Vegas) and ASD (August 22-25, 2021, at the Las Vegas Convention Center), giving buyers and exhibitors additional cross-market opportunities.
According to Maricich, IMC’s gift and home furnishings events in Atlanta – as well as IMC’s Atlanta Apparel Markets in February, April, June, August, September and October – remain unchanged by the High Point and Las Vegas date shifts. “Our decision to maintain current timing and format of the events in Atlanta was informed by f eedback from buyers and tenants as well as recent experience safely and successfully hosting eight markets for the Southeastern region at AmericasMart.”
IMC’s revised 2021 calendar of markets is:
· Atlanta Market : January 12-19, 2021, at AmericasMart Atlanta
· February Atlanta Apparel: February 2 – 6, 2021, at AmericasMart Atlanta
· Spring Mini Market : March 3-5, 2021 at AmericasMart Atlanta
· Las Vegas Market : April 11-15, 2021, at World Market Center Las Vegas
· April Atlanta Apparel: April 13-17, 2021 at AmericasMart Atlanta
· Spring VOW | New World of Bridal: April 13-15, 2021, at AmericasMart Atlanta
· Design ADAC: April 27-29, 2021 at Atlanta Decorative Arts Center (ADAC)
· Spring Cash & Carry: May 3-6, 2021, at AmericasMart Atlanta
· Spring Sample Sale: May 19-21, 2021, at World Market Center Las Vegas
· Spring High Point Market : June 5-9, 2021 at IMC’s 17 properties in High Point: 300 E. Green St.; 300 S. Main St.; Commerce & Design Building; Furniture Plaza; Historic Market Square; International Home Furnishings Center; Klaussner on Hamilton; Market Square Textile Tower; National Furniture Mart; Plaza Suites; Showplace; the Suites at Market Square; 121, 200, 320 Hamilton St; 330 N. Hamilton St.; and 129 S. Hamilton St.
· June Atlanta Apparel: June 9 – 12, 2021, at AmericasMart Atlanta
· Atlanta Market : July 13-19, 2021, at AmericasMart Atlanta
· World of Prom & Social Occasion: August 2-6, 2021, at AmericasMart Atlanta
· August Atlanta Apparel: August 3-6, 2021, at AmericasMart Atlanta
· Las Vegas Market : August 22-26, 2021, at World Market Center Las Vegas
· Fall Design Week : September 20-22, 2021 at AmericasMart Atlanta
· Discover ADAC: September 21-23, 2021 at Atlanta Decorative Arts Center (ADAC)
· Fall VOW | New World of Bridal: September 21-23, 2021 at AmericasMart Atlanta
· October Atlanta Apparel: October 12-16, 2021, at AmericasMart Atlanta
· Fall High Point Market : October 16-20, 2021 in IMC’s 17 properties in High Point: 300 E. Green St.; 300 S. Main St.; Commerce & Design Building; Furniture Plaza; Historic Market Square; International Home Furnishings Center; Klaussner on Hamilton; Market Square Textile Tower; National Furniture Mart; Plaza Suites; Showplace; the Suites at Market Square; 121, 200, 320 Hamilton St; 330 N. Hamilton St.; and 129 S. Hamilton St.
· Fall Cash & Carry : October 26-28, 2021 at AmericasMart Atlanta
· Fall Sample Sale : November 10-12, 2021 at World Market Center Las Vegas
In addition to IMC’s 22 markets, the open daily collections at AmericasMart, the Atlanta Decorative Arts Center (ADAC) and the Las Vegas Design Center at World Market Center Las Vegas will continue to host events for buyers throughout the year. IMC also hosts a number of off-market events connected with relevant tradeshows staged in Las Vegas during the year.
Governed by IMC’s Together Safely protocols for markets and events, IMC safely and successfully produced 11 markets from June through November 2020. IMC’s industry-setting standards include contactless registration procedures, mandatory use of personal protective equipment (PPE), expanded sanitization and the implementation of social distancing and traffic control measures. IMC also continues to actively monitor guidance from public health and government officials. For complete information, visit TogetherSafely.com.
“As physical markets continue to be impacted directly, or indirectly by COVID-19, IMC will continue to be agile and adapt to local conditions and industry feedback,” said Maricich. “While physical market dates may shift in some cities, we will continue to connect buyers and sellers virtually through our market websites and communications. In spring 2021 we will extend our year-round value with the launch of JuniperMarket, a new B2B ecommerce platform, powered by IMC_Digital Innovations division for the gift, home furnishings and apparel industries.”
About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the furniture, gift, home decor and apparel industries, bringing buyers and sellers from all over the world together through physical markets in Atlanta, High Point and Las Vegas . With the launch of the IMC_Digital Innovations division in January 2020, IMC offers the only omnichannel solution for the home, gift and apparel industries that seamlessly connects physical and digital wholesale commerce. www.imcenters.com .
Media Contacts:
Cathy Steel, 203-340-9251, [email protected]
Chelsea Peabody Bohannon, 404-220-2141, [email protected]
Dallas Britt, 336-821-1507, [email protected]
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Building a new Licensing Program? Why the Agency Model May be Right for You
Julie Brown
October 31, 2023
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The world of brand licensing can be complex and vary greatly depending on the brand and the business’s goals and objectives. Brand owners can find themselves at a crossroads, wondering whether they should hire an agency, an individual consultant or resource an internal team. All options have merits, but in this post, we’ll share the benefits of hiring an agent and why IMC’s approach to managing relationships for the long haul can be impactful for your brand.
Depth of Resources
Licensing agencies are typically well-established organizations with professionals specializing in various licensing aspects. At IMC, our 25+ years of licensing expertise have taught us to value these specific skill sets, build a complementary team, and retain long-term vendor partners to help support our efforts. For example, our visionary masterminds of strategy bring a different talent to our team than our detail-oriented program management geniuses, both invaluable to our agency. Across our bench, our team has extensive experience in strategic planning , licensee sales , negotiating deals , product development and quality, and royalty accounting, to name but a few. This depth of resources can be particularly beneficial for brands looking to maximize the value of their partnership.
Relationships and Network
Licensing agencies often have established relationships with key players in various industries. At IMC, we pride ourselves on the relationships we’ve been able to foster over our tenure. We can tap into our extensive network to connect your brand with potential licensing partners, which can open doors that may be difficult for a consultant or internal contact to unlock independently.
Moreover, as an agency, we can leverage our reputation and industry presence to negotiate better deals for your business. This can lead to more favorable terms and more significant brand exposure.
While it may seem that hiring an individual consultant is a cost-effective option, the cumulative expenses of hiring multiple consultants with different areas of expertise can add up. And in that same vein, resourcing an internal team can become quite a hefty investment. A licensing agency offers a full-service solution that can be more cost-effective given its win-win compensation model. This model is mostly commission-based, meaning that you typically pay a retainer or development fee for the first year of a program, but once the program starts earning royalty revenue, the agency’s compensation comes from the commission of royalties. Unlike advertising and PR, licensing is the only marketing initiative that has a direct return and generates revenue back to the business.
Licensing Program Management & Optimization
Back to an agency’s depth of resources… Managing a portfolio of licensees can be time-consuming and complex for brand owners. This is often a function where individual consultants don’t have the capacity or tools to serve their clients and where internal teams become bottlenecked. At IMC, we excel in this regard. Our relationship-based, high-touch approach ensures product quality standards are met, partners are in contract compliance, performance metrics are met, programs are growing, and every dollar is accounted for.
In Conclusion
Choosing between a licensing agency and other resource models ultimately depends on your brand’s specific goals and needs. It’s important to note that you can structure a deal with a licensing agency based on these goals. Many of IMC’s clients also have internal licensing teams of varying sizes. Talk to a potential agency about a deal structure that works right for you. You can always adjust how you work together down the road if you need to scale up or back in an area.
It’s also vital that you find an agency that works well with your team culturally. While licensing deals are complex, the nuts and bolts of how an agency works are not that different from one another. For us at IMC, it’s about the relationships we build with our clients and partners. We have a passion for building long-term, needle-moving partnerships for our client’s brands so we can realize something bigger together.
Interested in talking with us about your licensing program? Schedule an introductory call .
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7 Most Inspiring Products for Old People are Great New Products for You, Too.
IMC’s hometown hosted the Louisville Innovation Summit last week Aging care is a growth industry for Louisville (headquarters for companies like Kindred,…
November 18, 2013
More than Just a Hill of Beans
Kraft Foods recent announcement of its intent to test market McCafe packaged coffee adds a deep, new wrinkle to the already interesting…
November 15, 2013
Keeping Your Options Open in Licensing
Licensors with iconic brands often have to make tough choices about extending their brands in new markets through licensing versus…
November 4, 2013
Licensing at Tiffany’s: Not a One-Way Street
On vacation this summer I needed to get my sunglasses repaired. While waiting, I was surprised to look in the…
September 16, 2013
What Licensing Agencies Can Do For You: A Tale of Chocolate Cereal
One of IMC’s most deliciously licensed products is Kellogg’s Rocky Mountain Chocolate Factory cereal. The coco-brown box features the names…
September 4, 2013
What does the Local Food Movement Mean for Food Licensing?
In my hometown of Louisville – a city proud of its food culture in a state proud of its farming…
August 8, 2013
Licensing by Litigation: A Bad Business Plan
Two large-scale lawsuits in the licensing world have recently been stopped by injunctions. After spending millions of dollars on legal…
August 1, 2013
Paula Deen and Food Licensing: Why Didn’t She have More to Lose?
Paula Deen, as a brand with great licensing potential, seems almost beyond repair. While I can imagine strategies that would…
July 30, 2013
What’s Your Innovation Reality?
I was recently reviewing some notes from a talk I heard almost two years ago – one that continues to…
July 24, 2013
Just Married
Often times we describe a licensing partnership much like a marriage. The Licensee and Licensor meet, are engaged by signing…
June 27, 2013
Purina Tidy Cats® and Glade™ Tough Odor Solutions: A perfect match
The partnership between Purina Tidy Cats and Glade Tough Odor Solutions has developed a scented cat litter which has customers…
June 20, 2013
Integrating New Products with Licensed Properties
Demands on new product development have greatly increased over the last decade with increased need for speed to market, lowering…
June 17, 2013
The Humanization Of Our Pets: Key Survey Findings
The cliche is that pets look like their owners- but will they use the same products? The theory at IMC…
June 10, 2013
What Do Pet Owners Want Next?
The pet industry is one of our favorites, and not just because most of us at IMC have pets of…
June 5, 2013
Sharing the Love of Brands with Your Pet!
Pet owners are passionate about their furry little friends and they spend over $50 billion annually to prove it. They…
April 4, 2013
What Makes Martha Stewart Such a Bad Partner?
I’ve read lots of articles about Martha Stewart’s recent bout of litigation, but none of them addresses why someone would…
March 21, 2013
2013 Housewares Show: Forging New Partnerships
The 2013 International Home and Housewares Show in Chicago is the largest housewares-only fair in the world with 60,000 home goods professionals…
March 14, 2013
A Tale of Two Cracker Barrels
When I saw that Cracker Barrel, the southern-fried restaurant chain, had recently licensed its brand to John Morrell Group, a…
February 6, 2013
Why Does Licensing Love the Holidays?
In the licensing world, most royalty payments are made on a quarterly basis. Any licensing professional can immediately tell you…
December 20, 2012
The Slow Death of Commission-Only Deals
Truly successful brand extensions are the result of pairing leading consumer brands with products that enhance the brand’s reputation and…
November 26, 2012
The Benefits of Brand Licensing: Quickly Explained
As advertising is faced with a rapidly changing environment, brand owners and brand managers are looking for smart and new…
November 1, 2012
Reinforcing Your Brand Through Licensing
Some licensed products are very much like the brand’s core product itself. They may be used the same way (like…
October 15, 2012
A Primer on Licensing
Wherever industry regulars gather, they’re sure to discuss the world’s largest licensor; the world’s citizenry buys more than $23 billion…
July 27, 2012
Working With Licensing Agents and Consultants
Brand licensing agencies and consultants can play a central role in the development of an effective licensing program. Whether your…
November 22, 2010
Why Use a Brand Licensing Agency?
Even if your company has an in-house licensing director or staff, there are several reasons to hire a brand licensing…
May 10, 2010
National Brands, Private Label and Licensing
During a panel discussion about product innovation at the 2009 Grocery Manufacturers Association’s Merchandising, Sales and Marketing Conference, one participant…
April 15, 2010
Brand Licensing 101
As a brand and product licensing agency that develops and manages licensing programs for our clients’ trademarks and brands, we…
November 8, 2009
Retail Strategies Beyond the Top 10
Every day the list of victims of the faltering economy grows longer. Circuit City (#32 on National Retail Federation’s, Top…
September 25, 2009
Beyond Royalty Revenue: Measuring ROI from Licensing
In recent surveys senior marketing professionals say that accountability for marketing services is more important than ever, and that they…
September 16, 2009
Trends in Inbound Licensing
In the licensing industry, attention is typically focused on strategies to license a brand “out,” extending a brand into new…
August 19, 2008
The Brand Licensing Professional – Not One Size Fits All
I cannot count the number of times I have heard companies talk about whether they should hire a “licensing professional”…
February 19, 2008
Licensing Agency Compensation: The Inside Story
One of the needless mysteries of the licensing industry is the topic of agency compensation. Although talented professionals neither gain…
February 19, 2007
Food for Thought (on Food and Beverage Licensing)
Food and beverage licensing is everywhere. A quick trip to the supermarket will produce Nesquik chocolate milk, Oreo ice cream, and…
August 28, 2006
The Bankruptcy Clause in a Licensing Agreement: Comforting but Useless
An experienced reader of license agreements would know exactly where to find what I call the “bankruptcy clause” (about three…
March 1, 2003
When Trademark Licensing looks like Franchising: Avoiding Legal Risk
If anyone doubted that trademark licensing has become an essential part of brand management, the recent Annual Meeting of the International…
September 8, 2002
The Risks a Licensor Poses to a Licensee: How Can They Be Limited?
Most form license agreements assume that licensees pose greater threats to licensors than the other way around. Aside from the…
August 8, 2002
Licensing to Preserve Trademark Ownership
As all IP counsel know, registration of a trademark depends on that trademark’s use. A trademark cannot be reserved indefinitely…
July 9, 2002
Trademarks Around the Edges
Many years ago, companies that made a branded consumer product thought they did only one thing: make that product. Their…
March 9, 2002
Watch What the Licensor Does, Not What it Says
Hiring the best trademark counsel – and getting them to draft the best possible license agreement – will not alone…
How Accountants Will Change the Face of Trademark Licensing
As the licensing industry frets about whether the biggest event of the year will be the performance of Harry Potter…
November 9, 2001
License Agreements: Partnerships Worth Getting Right
Whenever you see a licensor and licensee in litigation with each other you should assume that something has gone wrong…
September 9, 2001
How Many People Does it take to Screw in a Trademark Licensing Agreement
Because so many brand owners fail to appreciate how important licensing can be for their brand, many of those who…
August 9, 2001
Developing Branded Consumer Products like Consumer Products
Last month I described how companies find themselves distributing or authorizing branded products that either weaken the protection of their…
July 14, 2001
Why Most Companies Have Too Many Licensors
If you looked to a corporation’s internal licensing department for evidence of trademark usage and enforcement, as well as development…
May 20, 2001
Licensing Corporate Brands and Trademarks: Knowing What it Should Cost
As someone who runs a licensing agency for the owners of brands and trademarks, I can be expected to argue…
February 19, 2001
Licensing is a relationship not merely between brands, but among people. At IMC, we build and nurture both of those relationships while delivering top-notch customer care that treats — and protects — your brand as if it were our own.
We’re committed to fostering dynamic brand alliances. Often those alliances are born from one brand’s need and another’s ability to meet that need. The IMC team are experts at recognizing and creating those opportunities, but our real expertise is people. Standing side by side, as consultants, partners, peers, and as friends, we’re driven by a singular purpose: creating a smart idea.
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IMC Business Plan 2023 PDF Download
Download IMC Busines Latest Full Business MLM Plan PDF for free – International Marketing Corporation Income and Business Plan PDF
This post will provide you with a PDF of the complete IMC Business Plan. You can find the latest Marketing and Business Plan for IMC Company, which you can also download in PDF format at the end of the post.
IMC is a product-based network marketing company , which is a well-known direct-selling company in India. It was started in 2007 and its head office is in Ludhiana, Punjab.
IMC stands for International Marketing Corporation . Ashok Bhatia is the chairman and Satyan Bhatia is the managing director of IMC.
IMC got registered under MCA on 31 December 2013 from Ludhiana, Punjab. IMC products list consists of Health Care, Agriculture products, Personal Care, and Home Care category products.
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IMC Business Plan
Anyone can join IMC as a Distributor or Associate and being an Associate, Every person has to perform two major tasks to earn from it.
1. Product Selling
After becoming an Associate, the company provides the product at a lower price, which is known as Distributor price (DP) and by selling that product in MRP, you can earn a good amount of retail profit.
The retail profit can be calculated by the following formula:
2. Recruitment
The second task to earn more is recruiting new people. To earn passive income as well as active income, distributors need to recruit more people in the downline.
As per Direct Selling Guidelines , earnings are always based on the product purchase, which can be a personal purchase or downline purchase.
IMC Compensation Plan
IMC offers 17 types of Income to their Associates:
- Retail Profit
- Accumulative Performance Incentive
- Leadership Bonus
- Travelling Fund
- Chairman Star Fund
- Ambassador Star Fund
- Crown Ambassador Fund
- President Star Fund
- Crown Ambassador Star Fund
- Senior Crown President Star Fund
- Director Crown President Star Fund 0.25%
- Kohinoor Crown President Star Fund
- Special Meeting Fund
- Royal Annual Bonus
IMC Business Plan PDF Download
To understand more about it, you can download IMC business plan PDF by clicking the below button.
How to Join IMC?
To join IMC, a person can contact any existing distributor of IMC and ask them to enroll in the company.
To join, individuals should have documents such as Aadhar Card, Pan Card, and Bank Account.
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IMC Webinar Addresses Moving Business Forward Post-COVID
Posted by Smart Retailer | Industry News , News and Shows |
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ATLANTA / HIGH POINT / LAS VEGAS – (November 3, 2020) – International Market Centers (IMC) is preparing retailers for success by looking back at the challenges of the past year in a new hour-long webinar addressing how to take advantage of lessons learned during the COVID-19 pandemic to best plan for the future. The Nov. 11 session is open to all buyers and sellers in the gift, home furnishings and apparel industries.
“IMC is committed to providing content to help our industry get back to business both during and after the COVID-19 pandemic,” said Dorothy Belshaw, chief customer and marketing officer for IMC. “With this session, we’re able to provide information that will help our customers to successfully weather good and bad times.”
In 2020: A Year of Huge Obstacles, Tough Lessons and Fresh Starts , business owners will review critical lessons learned during the COVID-19 pandemic and discuss how to use those experiences to best plan for the future. Specific topics include cash planning and management, smart business planning tactics and strategic partnerships. The session is presented by Adam Tartt, chief executive officer of consulting, accounting, and planning firm CAP3.
2020: A Year of Huge Obstacles, Tough Lessons and Fresh Starts is Wednesday, Nov. 11 at 1 – 2 p.m. (ET) For more information about the session and to register, go to https://imcenters.zoom.us/webinar/register/6416044142804/WN_3SeIvckQRPC7pDQi4v9eZA .
IMC’s Upcoming Markets are: Atlanta Market: Jan. 12 – Jan. 19, 2021 at AmericasMart Atlanta Las Vegas Market: Jan. 24 – Jan. 28, 2021 at World Market Center Las Vegas February Atlanta Apparel: Feb. 2 – Feb. 6, 2021 at AmericasMart Atlanta High Point Market: April 17 – April 24, 2021 at 17 IMC High Point properties and market wide
About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the furniture, gift, home decor and apparel industries, bringing buyers and sellers from all over the world together through physical markets in Atlanta, High Point and Las Vegas. With the launch of the IMC_Digital Innovations division in January 2020, IMC offers the premier omnichannel solution for the home, gift and apparel industries that seamlessly connects physical and digital wholesale commerce. For more information on IMC, visit http://imcenters.com/ .
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Term and Conditions
The Assessor has developed an on line tool to look up basic information, such as assessed value and assessor's parcel number (APN), for real property in Santa Clara County.
Currently you may research and print assessment information for individual parcels free of charge. This system is best viewed using Internet Explorer 8.0 or higher and a screen resolution of 1024 x 768.
Please contact us with your comments or suggestions. If you have any questions or comments e-mail us. Your feedback is important in determining the type of and demand for services needed by the public.
This service has been provided to allow easy access and a visual display of County Assessment information. A reasonable effort has been made to ensure the accuracy of the data provided; nevertheless, some information may be out of date or may not be accurate. The County of Santa Clara assumes no responsibility arising from use of this information. ASSOCIATED DATA ARE PROVIDED WITHOUT WARRANTY OF ANY KIND, either expressed or implied, including but not limited to, the implied warranties of merchantability and fitness for a particular purpose. Do not make any business decisions based on this data before validating the data. [Revenue and Taxation Code Section 408.3(c)]
California Government Code 6254.21 states that "No state or local agency shall post the home address or telephone number of any elected or appointed official on the Internet without first obtaining the written permission of that individual." As the cost to collect and continuously update that information is prohibitive, the On-Line Property Assessment Information System does not display the Assessee name information.
The information contained in this web site is for the current owner of record only. Current owner history displayed is available for up to the most current three years only. If the ownership has changed during the past three years, the information displayed will only be for the most recently closed assessment roll. Certificates of title of mobile homes are processed through the California Housing and Community Development (HCD). For more information on certificates of title or ownership you can visit their web site at: www.hcd.ca.gov.
Any resale of this information is prohibited.
- Proposition 19 Overview
2022 February Poposition 19 webpage update
![imc new business plan april 2021 Prop 8 Worksop](https://www.sccassessor.org/images/articles/prop19Logo.jpg)
Proposition 19 also substantially modifies and in some instances eliminates portions the following initiatives:
- Propositions 58 and 193: Excludes transfers between parent and child (58) or grandparent and grandchild (193) from reassessment
- Propositions 60 and 90: Homeowners 55+ years of age can sell their primary residence and transfer the base year value of that property to a replacement residence if certain conditions are met. Proposition 60 applies to intra-county transfers, while Proposition 90 applies to inter-county transfers under certain conditions
- Proposition 110: Severely disabled persons can transfer the base year value of their primary residence to a replacement residence if certain conditions are met.
Status of Implementation
The measure, which was hastily passed by the legislature in less than a week and put on the November 2020 ballot, changed the state constitution but did not provide implementing statutes. Moreover, portions of the approved language changes are ambiguous, unclear and/or conflicting. As a result, Santa Clara County Assessor Larry Stone was appointed by the California Assessors’ Association (CAA), along with four other Assessors, to an ad-hoc committee of the CAA to help bring clarity to how Proposition 19 will be implemented uniformly by Assessors Statewide. The committee has enlisted subject matter experts and attorneys throughout California and is working closely with the Board of Equalization to provide guidance and where necessary recommend passage, on an urgency basis, of implementing statutes.
This page will be continuously modified as updates are available.
As described in the voters informational guide “All homeowners who are over 55 (or who meet other qualifications) would be eligible for property tax savings when they move. Only inherited properties used as primary homes or farms would be eligible for property tax savings.” To provide a synopsis of the key provisions below are excerpts of information provided by the state’s independent Legislative Analysis Office.
This information is intended to provide a general summary of Proposition 19. It is not intended to be a legal interpretation or official guidance, or relied upon for any purpose, but is instead a presentation of summary information. Proposition 19 is a constitutional amendment, so additional legislation, regulations, and statewide guidance are expected to clarify its implementation. If there is a conflict between the information provided here and the proposition or any legal authorities implementing or interpreting the proposition, the text of the proposition and the other implementing or interpretive authorities will prevail. Please continue to visit our website or the website of the State Board of Equalization for more information. We encourage you to consult an attorney for advice on your specific situation. The advice below is subject to change
EXPANDED PORTABILITY FOR TRANSFERRING BASE YEAR VALUE TO NEW HOME
Effective April 1, 2021* Proposition 19 permits eligible homeowners (defined as over 55, severely disabled, or whose homes were destroyed by wildfire or disaster) to transfer their primary residence’s property tax base value to a replacement residence of any value, anywhere in the state.
Under Proposition 19 and pending clarity from the legislature and the Board of Equalization Eligible homeowners can:
- Keep their lower property tax bill when moving to another home anywhere in the state.
- Use the special rules to move to a more expensive home. Their property tax bill would still go up but not by as much as it would be for other homebuyers.
- Use the special rules three times in their lifetime. (for Governor declared disaster victims, there is no limit on the number of times the benefit can be used.)
The provisions of Proposition 60 and Proposition 90 sunset on March 31, 2021, and to receive the benefits of these propositions the homeowner must have sold and purchased the new home by March 31, 2021.
To receive the expanded portability benefits of Proposition 19, homeowners must complete at least one of the transactions on or after April 1, 2021. Property owners have two years from the transfer of the first property to complete the second transaction.
Proposition 19 also supplements existing transfer provisions exclusively for victims of wildfire or disaster and owners who are “severely disabled.” Upon implementation taxpayers will have to determine and apply for those provisions which are most advantageous for their circumstances
Application forms for Proposition 19 are required to be submitted to the Assessor in which the replacement property is located. A non-refundable processing fee of $110 is required in Santa Clara County. Checks should be made out to County of Santa Clara. Credit card payments for the processing fee are accepted in person at our office. We accept VISA, Mastercard, Discover, and American Express.
FAQ: Base Year Transfer
Q: I sold my home (or bought my new home) before April 1, 2021, if I buy my new home/completed new construction (or sold my old home) on or after April 1, 2021, can I transfer my prior homes low assessed value to the new home?
A: Yes, as long as you are on or over the age of 55 (or otherwise qualifying) and the second transactions occurs within two years from the date of the first transfer.
Q: I sold my prior home, which had an assessed value of $300,000 in June 2019 for $2 Million and plan to buy my new home in May 2021 for $2,200,000; Prior to Proposition 19 the law allowed carrying the low assessed value as long as the purchase price was within 110%, does the same apply in Proposition 19?
A: Yes, in the above example the Assessed value would remain $300,000 factored by the CCPI for 2 years.
On February 1, 2021 the BOE published answers to many commonly asked questions. The FAQ are available at https://www.boe.ca.gov/prop19/#FAQs and are being updated regularly
Board of Equalization: Proposition 19 compared to old law (as of 1/17/21)
![imc new business plan april 2021 imc new business plan april 2021](https://www.sccassessor.org/images/prop19-1.png)
NARROWED SPECIAL RULES FOR INHERITED PROPERTIES.
Starting February 16, 2021, Proposition 19 narrows substantially the property tax benefits for inherited properties. Specifically, the measure:
Narrows the Assessed Value that can be transferred to two kinds of inherited property: Property used continuously by the child or grandchild as a primary home or property held as a family farm.
The Assessed Value for an inherited home or farm would go up if the price of the property could be sold for exceeds the property’s assessed value by more than $1 million (adjusted for inflation every two years). Example below ( BOE LTA 2021/054 ):
- For example, if the Assessed Value (AV) were $250,000 and the market value when transferred was $1 million, the children would retain the $250,000 assessed value.
- Example 3: Excess Amount Calculation. On March 1, 2021, Parents' principal residence has a factored base year value of $250,000. The Excluded Amount is $1,250,000 ($1,000,000 plus $250,000 Property Tax Rule 462.520 factored base year value). Parents transfer 100 percent interest in their principal residence to Child on March 1, 2021.
- Examples 3-1 and 3-2 demonstrate alternatives using the facts described in Example 3.
- Example 3-1: Zero Excess Amount. The principal residence has a full cash value of $900,000 on the date of transfer. Since $900,000 is less than the $1,250,000 Excluded Amount, the Excess Amount is zero. Therefore, the New Taxable Value on the date of transfer is the factored base year value of $250,000.
- Example 3-2: Excess Amount. The principal residence has a full cash value of $1,300,000 on the date of transfer. Since $1,300,000 is greater than the $1,250,000 Excluded Amount, there is an Excess Amount of $50,000. Therefore, the New Taxable Value of the principal residence on the date of transfer is $300,000 ($250,000 factored base year value plus $50,000 Excess Amount).
- Alternatively, If the market value exceeds this limit ($1M plus the prior Assessed Value), partial relief is available. For example, a family home that has an assessed value of $300,000 with a market value of $2,500,000 when transferred will result in a new assessed value to the children of $1,500,000. The Proposition 19 benefit methodology is as follows: $300,000 AV + $1,000,000 (Proposition 19 benefit) = $1,300,000. The difference between the market value of $2,500,000 compared to $1,300,000 is $1,200,000. This amount is added to the $300,000 AV. Thus, the adjusted base year value is $1,500,000.
Proposition 19 repealed the former parent-child and grandparent-grandchild exclusions that were added by Propositions 58 (1986) and 193 (1996). These exclusions are now inoperative as of February 16, 2021, and are only effective for parent-child or grandparent-grandchild transfers that occurred on or before February 15, 2021.
Effective February 15, 2021* Proposition 58 and 193 are retired from the State Constitution. These provisions provided generous property tax benefits to inheritors of homes and commercial properties. Properties transferred after February 15 will be subject to Proposition 19’s limited benefits. The Assessor will accept documents notarized or recorded as long as one of them is on or before February 16.
![imc new business plan april 2021 imc new business plan april 2021](https://www.sccassessor.org/images/prop19-2.png)
FAQ: Parent Child Transfer
Q: Prop 19 makes the previous parent-child exclusion operative for purchases or transfers that occur on or before February 15, 2021. Since February 15, 2021 is a state holiday, are purchases or transfers that occur on February 16, 2021 eligible for the previous parent-child exclusion?
A: Yes, except for transfers of property by inheritance. The Assessor will accept documents notarized or recorded as long as one of them is on or before February 16, 2021.
Q: Prop 19 requires that a family home continue as the family home of the transferee. Must the family home continue as the family home of all transferees?
A: No, only one transferee needs to maintain the family home as his or her principal residence.
Q: Prop 19 requires that a family home continue as the family home of the transferee. By what date must a transferee establish the family home as her family home?
A: The transferee must establish the family home as her family home within one year of the purchase or transfer of the family home.
Q: How do I calculate property tax impact of transferring principal residence to a child or grandchild??
A: The formula in Proposition 19 is complex. To help taxpayers better understand the ramification of parent child transfers under Proposition 19 the Assessor’s Office has created an online estimator. This tool approximates the supplemental assessment(s) and the subsequent regular roll assessment due to a hypothetical transfer of ownership of principal residence from parent to child or grandparent to grandchild. To use this tool, go enter the requested Base Year Value (BYV) and Fair Market Value (FMV) information in the Prop 19 Assessment Estimator .
Q: Prop 19 makes the parent-child exclusion applicable to family farms. Must a family farm also be the principal residence of the transferee?
A: No, the family farm does not need to be the principal residence of the transferee to qualify for the parent-child exclusion.
The BOE published answers to many commonly asked questions. The FAQ are available at https://www.boe.ca.gov/prop19/#FAQs and are being updated regularly
DISASTER RELIEF PORTIONS OF PROPOSITION 19
![imc new business plan april 2021 imc new business plan april 2021](https://www.sccassessor.org/images/prop19-3.png)
*IMPORTANT: Due to County holidays, the Santa Clara County Recorder’s Office and Assessor’s Office are closed Monday, February 15, 2021 and Wednesday, March 31; therefore ownership documents should be recorded as soon as possible.
CA Board of (BOE) BOE - Prop 19 (2020) information LTA 2020-061 Proposition 19
Prop 19 Parent Child On-Line Calculator Proposition 19 Parent-Child Workshop Proposition 58/193 Proposition 58 media release Proposition 60/90
Useful Attachments
Board of Equalization Legal Analysis California Assessors’ Association Memo to Board of Equalization 12-14-20 Ballot Language Ballot title, Summary and Analysis
Related Attachments
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Related items
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- Temporary Decline in Market Value (Proposition 8)
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Thank you for your interest in registering a business with the California Secretary of State’s office. The Secretary of State supports California businesses by registering business entities and processing millions of filings and records requests each year.
There are several key steps to launching a business in the state of California. These steps will vary according to the type of business you intend to start and the county and city in which the business will be located. Therefore, be sure to check specific rules and regulations within the county and city in which you want to conduct business, and any other agency’s requirements regarding zoning, licensing, employment, permits and taxes. The “ Starting a New Business in California ” brochure should be used as a general tool to help you broadly assess how to start a business in California, not as a direct step-by-step guideline. In order to maintain your business, there may be recurring reporting, fees, taxes and filings that the business must provide to state, local, and federal agencies.
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421: Freedom From Capital Gains Tax WITHOUT a 1031 Exchange
Show notes for episode 421: freedom from capital gains tax without a 1031 exchange.
Have you ever sold a property and used a 1031 Exchange to defer capital gains tax? Have you ever felt trapped by the 1031 Exchange’s unrealistic deadlines to locate and close on a replacement property? In today’s information-packed podcast, commercial broker, real estate investor and capital gains solutions expert Brett Swarts shares an alternative to the 1031 Exchange that allows you to utilize optimal timing, without the deadlines, and provides maximum investment flexibility for significant wealth creation.
What You Will Learn
- How to avoid paying capital gains tax on your property profits without using a 1031 Exchange
- Why you should never overpay for a property just to meet a 1031 Exchange deadline
- How to gain tax deferral, liquidity, freedom, flexibility and diversification with your funds so you can purchase properties at optimal timing
- What a Deferred Sales Trust is and how it’s better than a 1031 Exchange
- Strategies for Retirees that will get you out of debt, create liquidity, bring investment diversification and help your nest egg grow
- How you can defer capital gains tax from your property sale and invest your profits in other investments besides real estate
About Our Guest
Brett swarts.
Brett Swarts is the Founder of Capital Gains Tax Solutions and host of the Capital Gains Tax Solutions Podcast. Each year, he equips hundreds of business professionals with the Deferred Sales Trust tool to help his high net worth clients solve capital gains tax deferral limitations. His experience includes numerous Deferred Sales Trusts, Delaware Statutory Trusts, 1031 exchanges and $85,000,000 in closed commercial real estate brokerage transactions. He’s an active commercial real estate broker and investor with brokerage experience and ownership in multifamily, senior housing, retail, medical office, and mixed-use properties. He is a licensed California Real Estate Broker who holds Series 22 and 63 licenses. Brett lives in Roseville, California, with his wife, Melanie and their 5 children.
More About Brett
- From the Bay Area (Mission San Jose, California)
- Grew up with his father, building custom homes
- Learned the “sticks and bricks” of real estate, from the ground up completed
- He invested along with his parents – single family cashflow opportunities
- Studied business in college
Moving Into Real Estate as a Career
- Got a job with Marcus and Millichap (commercial investment real estate firm)
- Specialized in multifamily
- Learned about 1031 Exchanges
- This was between 2006 and 2011
- in 2008, just as he was getting his business going, the Great Recession happened
- A lot of people got hurt and a lot of brokers fell out
- He was a relatively new broker, didn’t have high expenses and loved the business and helping people solve challenges with their investment real estate
- What he found out along the way was that the 1031 Exchange is just not everything for everybody at all the times
- That’s how most tools are. They have their limitations and they have their challenges
- After he saw people get completely wiped out and lose everything, take on too much debt and overpay for properties, he set out on a mission to find a better way
- feel trapped
- overpay for properties
- stay in debt
- and can find diversification, liquidity and can find “optimal timing” – the ability to buy real estate when it makes sense for them
- His boss brought someone into their office to talk about Deferred Sales Trusts
- This changed his work and “calling” – he had a new option for clients
Brett as an Investor
- Brett believes that, hands down, commercial real estate, cash flow real estate, value-add real estate is the best risk-adjusted rate of return you can have on any asset class, not only for the depreciation offset of income but also for the appreciation and the opportunity where you can be hands-on with your investments
- He personally and professionally focuses on Senior Housing, Assisted Living, Memory Care, Independent, as well as Conventional Multifamily as well as mobile home parks as his favorites right now
- He also invests in industrial, office, medical office, retail, etc
- He primarily focuses on operators who have proven track records and who can find value-add opportunities
- His strength is in raising capital for these groups and investing along side them
- With 5 kids and two businesses, he stays very active on his businesses and he invests as much as he possibly can on these cash flowing real estate deals
- 50,000 sq ft
- 2010 foreclosure
- Half-built retail property
- The operator built and bought the project
- Brett rolled his fee into it
- Retail center in Yucaia, CA
- Broken condo deal in Sacramento
- Ground-up Senior Housing in Elk Grove, CA
- Does Industrial in Texas
Deferred Sales Trusts
- Most commercial real estate owners or high net worth individuals who own a business or high-end primary home, struggle with capital gains tax, where they pay 30-50% of their gain when they go to sell their property
- For his clients, he uses a Deferred Sales Trust, which is an alternative to the 1031 Exchange, to help them gain tax deferral, liquidity, freedom, flexibility and diversification with their funds, so they can purchase properties at optimal timing – never using a 1031 exchange again – so they can create and preserve more wealth
Largest Wealth Transfer in the History of the Planet
- We’re in the midst of the coronavirus is one thing that’s really shaking up everything
- This is the Baby Boomers, passing 17-20 trillion dollars from their generation to next generation over the next 20 years
- 10,000 Baby Boomers are turning 65 every day in the U.S.
- There are 77 million Baby Boomers in the U.S. alone
- They’re faced with toilets, trash, liability, debt and frustration with owning properties and assets that they have built over the last 20-50 years
- They are looking for a way to retire from this and, at least, downsize or simplify their lives so they have more time and energy to be a little more passive
- However, if they sell, they will get hammered with 30-50% in capital gains tax
- They are looking for a way out and a solution
- The first thing they think of is the 1031 Exchange
- Some look at a Delaware Statutory Trust
- Both are the same as a 1031 Exchange
- The Deferred Sales Trust is different – it’s based on a tax code called IRC-453, also known as an installment sale
- A 1031 Exchange works best in a buyer’s market where you can find a forced value-add opportunity, where you can find a deal that makes sense on its intrinsic value, meaning you’d buy the deal regardless of your tax liability
- 45-day identification period – If you sell a property today you have 45 days to identify the deals you want to buy
- 180-day sprint – You have 180 days to close on those deals
- That creates a “Sell High, Buy Higher 180 Days Later” – that is not “optimal timing”
- “Optimal Buying” means buying when it makes sense and when the deals and the prices are low
- Our parents taught us to sell high and buy low, not sell high and buy higher 180 days later!
- They were in 1031 Exchanges
- They loved to be sellers but not buyers
- They thought they had no other options but to do the 1031 Excvhange
- Then the market shifted and some people lost everything
- The major reason why was that they took on too much debt
- When you take on more debt, you take on more risk, especially if you’ve overpaid for a property and there’s little room for forced appreciation for he rents to grow
- In California, we’ve seen rents at all time highs and values at all time highs
- It may be different in different parts of the U.S.
- But right now, the cap rates don’t make sense
- They took on too much debt
- The music stopped and they lost everything
- Take your cash and put it on the sidelines
- Wait for the deal timing to shift
- The funds can sit in the trust
- stocks, bonds and mutual funds
- hard money lending
- commercial real estate syndications
- You can do it when you want
- It doesn’t have to be equal or greater value
Real Life Example
- 70 something investor
- Owns 18 unit apartment building
- Banging on doors to collect rents
- Managing the manager
- Tired of all of it
- Can sell his property now
- Pay off all his debts
- Not have to do equal or greater value
- Not have to buy another property
- Not have to have more problems like the 18 problems he has with his 18-unit apartment
- He doesn’t want to trade it for 36 problems by buying a 36 unit
- Invested in a conservative allocation that protects him from the downside (stocks, bonds and mutual funds)
- His biggest vision is waiting for the market to shift so he can buy at a discount
- If you owned real estate for long enough, you’re faced with depreciation that is dwindling (multifamily is 27.5 years and commercial is 39 years) every time you use it and eventually, you’ll run out
- And if you’ve done multiple 1039 exchanges, your depreciation travels with you and eventually you run out
- With the Deferred Sales Trust, when you buy a new property, you start a brand new depreciation schedule, which, in turn, creates more wealth
- Can use Cost Segregation
- Sold the property for $1.8 million
- Paid of a $500,000 loan to the bank at closing
- $1.3 million went into the Deferred Sales Trust (where it must be for business purpose or investment vehicles)
- Deferred all of his capital gains tax – which would have been $580,000
- It’s like having an interest free loan from the government
- 1031 Exchange accommodater
- Custodian for a Sep IRA
- They are a 3rd party, unrelated
- Maintain non-constructive receipt for the client
- The funds are held in a major bank, protected, can be viewed anytime
- He has to pay ordinary income tax on the interest it’s earning
- If he takes out principle, he’ll pay capital gains tax as he receives it
- It goes back to the 1920’s tax law (Brett’s company has done thousands of these – has been tested by the IRS 14 times without one issue)
- Peter just “carried a note” against the trust for $1.3 million
- The trust gave him a zero down payment in exchange for his $1.3 million, that the buyer actually put into the trust because the buyer bought it from the seller and sold it to the buyer
- Flexibility
- Diversification
- and is out of debt
- Can save a failed 1031 Exchange
Transferring from a 1031 Exchange Into a Deferred Sales Trust
- Brett has a client who just sold a $7 million apartment complex property in Georgia
- He hadn’t found any 1031 properties that made sense
- Coronavirus hit
- Stock market dropped by 30%
- He’s using the DST as an opportunity to sell high (which he already did), pay off all his debt and put the remaining $3 million into a DST to buy stocks low to ride the stocks back up, take it out of there to buy real estate when it is lower
- If the 1031 Exchange company sends his money to him, he taking constructive receipt, but if the 1031 Exchange company sends it to a trust (the DST), he hasn’t taken constructive receipt, the trust has the money for zero gain, therefore there’s no capital gains
- Most of Brett’s company notes earn 8% and, after fees, earn 6.5% and go for 10 years. After 10 years, he can renew for another 10 years and keep doing that for as long as he wants and then he can pass it on to his kids and they can inherit his position
Deferred Sales Trust Doesn’t Only Work for Real Estate
- Primary homes
- Stocks – Public & Private
- Race horses
- Private Practices (doctors, dentists, etc.)
- New construction/development
Biggest Mistake(s)
- Sometimes you fell trapped and have to overpay to meet the deadline
- Know what your strengths are before getting in a deal
- If you want to scale and grow, find people that compliment your skills
Your Biggest Success
- A very successful investor sold a property in the Midwest 2006 to a buyer who paid too much for the property
- Put the profit in a DST where the funds stayed for a while
- 5 years later, the buyer defaulted on the loan and the bank took the property
- The bank called the seller and asked if he wanted to buy the property back. He said yes but only at a discount
- They said they would sell it at 60 cents on the dollar from what he sold it for. He said yes
- He bought it through his DST, all tax deferred, and he got a brand new depreciation schedule
- The key was optimal timing
- He also did a play with his estate tax, through the DST, saving him millions
Advice for Old Dawgs looking at Real Estate Investing to help in their retirement years
- You need to be smart and take action
- You need to develop a Tax Deferred Wealth Plan
- Like you would sit down with you financial advisor or CPA and you’re developing tax strategies, wealth plans, budgets
- You need to do this with your highly appreciated assets because when you sell, you are looking at the largest expense you are ever going to face – capital gains tax
- Debt freedom
- Optimal timing
- Have access to it
- Pay off all of your debt
- You’re receiving cash flow from these investments
- Health care
- Things you enjoy
Current Business
- He just wants to help as many families out as possible to achieve their financial goals
- You can do that through the DST
- Much of that is not liquid
- They are going to sell and it’s going to go into liquid assets
- Favorite real estate book: Rich Dad Poor Dad by Robert Kiyosaki
- Favorite business book: Expert Secrets by Russell Brunson and Story Brand by Donald Miller
- Most valuable web site for success (other than your own): Asana.com and Loom.com
- Favorite quote: “Learn to work harder on yourself than you do on your job. If you work harder on your job, you’ll make a living but if you work harder on yourself, you’ll make a fortune!”
- If you had to start all over, knowing what you know, and you only had $1,000, what would you do to launch your real estate investing business? Take the knowledge that I have and start a sales funnel that is focused on education and adding value to others. This, in turn, would help me grow my business.
How to Reach Brett
- Can schedule a one-on-one free 15 minute consultation with Brett
- He’s also on YouTube and LinkedIn
DISCLAIMER: Many of the above strategies take knowledge and have a higher degree of risk. You need to do your research and/or work with someone who is experienced to reduce your risk.
IF YOU LIKED THIS PODCAST, we would love if you would go to iTunes , Stitcher , GooglePlay , iHeartRADIO and Spotify and Subscribe, Rate & Review our podcast. This will greatly help in sharing this podcast with others seeking to learn real estate investing as aCBRE means to achieve a successful retirement.
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Additional Episode Sponsor: Meno Studio – [email protected]
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In today's information-packed podcast, commercial broker, real estate investor and capital gains solutions expert Brett Swarts shares an alternative to the 1031 Exchange that allows you to utilize optimal timing, without the deadlines, and provides maximum investment flexibility for significant wealth creation.