brand management coursera assignment answers

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Brand Management: Aligning Business, Brand and Behaviour

University of London International Programmes and London Business School via Coursera Help

• Brand Purpose & Experience
• Welcome to Module 1! In this module, we'll cover the following topics: Traditional notions of branding; Changing market conditions for brands; A new approach to branding. As well as the lecture videos, you will also be learning through interviews with brand practitioners such as Bethany Koby, Director of Technology Will Save us and David Kershaw, CEO of M&C Saatchi. There are optional readings to supplement your understanding, a quiz with 7 questions to test your learning and a peer review assignment based on a task connected to this module.
• Brand Design & Delivery
• Welcome to Module 2! In this module, we'll cover the following topics:Brand experiences as the basis for differentiation; How to design brand experiences, as different from products and services; Pricing as a differentiating brand experience. As well as the lecture videos, you will also be learning through interviews with brand practitioner Hub van Bockel, an independent consultant and author and with Professor Bernd H. Schmitt of Columbia Business School. There are optional readings to supplement your understanding, a quiz with 6 questions to test your learning and a peer review assignment based on a task connected to this module.
• Brand Leadership and Alignment
• Welcome to Module 3! In this module, we'll cover the following topics: Aligning the strategies for business, brand and behaviour; Strategic brand portfolio alignment; Delivering global brand alignment. As well as the lecture videos, you will also be learning through interviews with practitioners, Ije Nwokorie, CEO of Wolff Olins, Helen Casey and Henk Viljoen, both of Old Mutual and Keith Weed, CMO of Unilever. There are optional readings to supplement your understanding, a quiz with 7 questions to test your learning and a peer review assignment based on a task connected to this module.
• Brand Practices & Engagement
• Welcome to Module 4! In this module, we'll cover the following topics:How to design human resource brand best-practices; A model for engaging employees with the brand; The ABCs of behavioural change. As well as the lecture videos, you will also be learning through interviews with practitioners Helen Edwards of Passionbrand, Richard Hytner of Saatchi & Saatchi, Tanya Truman and Nik Allebon of Lush. There are optional readings to supplement your understanding, a quiz with 5 questions to test your learning and a peer review assignment based on a task connected to this module.
• Brand Metrics & Returns
• Welcome to Module 5! In this module, we'll cover the following topics: How brands create value; Why brand valuation is not the same as the value brands create; How to design a strategic and cross-functional brand dashboard. As well as the lecture videos, you will also be learning through interviews with David Haigh, CEO of Brand Finance. There are optional readings to supplement your understanding, a quiz with 6 questions to test your learning and a peer review assignment which asks you to reflect on your learning throughout the course.

Nader Tavassoli

• united kingdom

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• Salman Saafi 4 years ago This course was absolutely helpful. To understand the barriers between brand and business, the lessons will provide a comprehensive guide to clear up the thoughts. Recommended for brand enthusiasts! Helpful
• EP Effie Philippakos 3 years ago This was, hands down, my favorite online course ever. I thoroughly enjoyed both the content and the warmth and competence demonstrated by Professor Nader Tavassoli. I loved how Professor Tavassoli sprinkled in real-life examples to reinforce his talking points. Finally, I thoroughly enjoyed how the professor advanced the conventional concepts of branding into groundbreaking and innovative areas such as internal branding. He even addressed critical areas like change management. I hope to meet Professor Nader Tavassoli one day and/or take his classes in-person. If the quality of classes at London Business School mirror his innovative thinking and style, it's a marvelous endorsement for London Business School overall. Helpful

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Brand Management: Aligning Business, Brand and Behaviour

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Nader Tavassoli Professor of Marketing London Business School

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Brand Management Aligning Business Brand and Behaviour Answer

Brand management aligning business brand and behaviour answer of coursera quiz. in this post you will get correct quiz & assignment answer of brand management aligning business brand and behaviour, offered by ”university of london”, module 1 quiz.

1. Question 1 Which of these best describes the “brand image”? (select only one)

2. Question 2 Which of these factors foster a perfectly competitive market? (select all that apply)

3. Question 3 What are some of the potential benefits of having a strong brand purpose? (select all that apply)

4. Question 4 Which of these were mentioned as being drivers of value creation? (select all that apply)

5. Question 5 The complementary approach discussed in this MOOC urges brands to focus more on which of the following? (select all that apply)

Peer-graded Assignment: Module One: To Do

[Attention] :   – To get any assignment File you must need to click here to subscribe to  YouTube and after that fill up this google form ]

Module 2 Quiz

1. Question 1 What best predicts customer satisfaction, say with a shopping trip or an airline journey? (select only one)

The overall evaluation across all touchpoints (i.e., holistic assessment)

2. Question 2 True or False? So-called big data from online shopping and store cards (e.g., Tesco Club Card) promotes an experience focus within organisations.

5. Question 5 Which were examples in the videos used where the pricing provided a brand signature? (select all that apply)

Peer-graded Assignment: Module Two: To Do

Module 3 quiz.

1. Question 1 Which of these forces increase the need to align business, brand and behaviour? (select only one)

The customer-consumer journey is for a consumer product or service rather than a business-to-business one

The customer-consumer journey is for a high-involvement product or service e.g. like buying a car or taking out a mortgage

2. Question 2 Which of the following brands were used in the video as examples of strong alignment between business, brand and behaviour? (select all that apply)

Goldman Sachs

Nokia Siemens

5. Question 5 True or False? The brand promise to customers has to be the same as that to the employees.

6. Question 6 Which of these factors is NOT a cause for brands to coordinate their strategy globally? (select only one)

Economies of scale

7. Question 7 True or False? Unilever found that a command and control structure helped execute a global strategy for the Dove brand.

Peer-graded Assignment: Module Three: To Do

Module 4 quiz.

1. Question 1 Which of the following are true? (select all that are true)

Employees who are brand antagonists tend to have high levels of organisational engagement

Companies who are leaders at organisational change set more precise goals for results than change laggards

Companies who are leaders at organisational change have more defined roles and responsibilities than change laggards

2. Question 2 Which concept refers to the alignment between brand and behaviour? (select only one)

Brand authenticity

Brand hypocrisy

Brand integrity

5. Question 5 The 6As process is best described by which concept? (select only one)

Employer branding

Brand loyalty

Peer-graded Assignment: Module Four: To Do

Module 5 quiz.

The level of brand awareness

2. Question 2 Which of these dimensions reflects “internal brand health”? (select all that apply)

Brand polarization

Higher sales volumes

Lower administration costs

Men, as compared to women

People with higher level of education, compared to those with a lower level

Peer-graded Assignment: Final Reflection

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