• Search Search Please fill out this field.
  • Building Your Business
  • Becoming an Owner
  • Business Plans

How To Write the Company Summary in a Business Plan

Company Overviews Show How the Pieces of a Business Work

what is an overview in a business plan

What To Include in Your Company Summary

Getting started on your company summary, examples of a company summary, tips for writing a company summary, frequently asked questions (faqs).

Image by Theresa Chiechi © The Balance 2019

The company summary in a business plan —also known as the company description or overview—is a high-level look at what you are as a company and how all the elements of the business fit together.

An effective company summary should give readers, such as potential investors, a quick and easy way to understand your business, its products and services, its mission and goals, how it meets the needs of its target market, and how it stands out from competitors.

Before you begin writing your company summary, remember to stick to the big picture. Other sections of your business plan will provide the specific details of your business. The summary synthesizes all of that information into one page.

Key Takeaways

  • The company summary in a business plan provides an overview containing a description of your company at a high level.
  • A company summary might include your mission statement, goals, target market, products, and services, as well as how it stands out from competitors.
  • The company summary can also be customized for a specific objective or audience, such as to secure financing from investors or banks.

The company summary section of a business plan should include:

  • Business name
  • Legal structure (i.e., sole proprietorship ,  LLC ,  S Corporation , or  partnership )
  • Management team
  • Mission statement
  • Company history (when it started and important milestones)
  • Description of products and services and how they meet the needs of the marketplace
  • Target market (who will buy your product or services)
  • Competitive advantage (what sets you apart in the marketplace to allow you to succeed)
  • Objectives and goals (plans for growth)

The U.S. Small Business Administration (SBA) website has a lot of information available if you've never written a business plan before. The SBA provides examples of business plans for different types of companies.

Before you begin, you should decide whether you want to go with a traditional business plan format or a lean startup format. The traditional format is appropriate if you want to have a comprehensive, detail-oriented plan or if you are requesting financing. The lean startup format is best for those who have a relatively simple business and want to start it quickly or as a starting point for those who plan to refine and change the plan regularly.

No matter which type of business plan you choose, you'll need to include a company summary.

Although there are many blueprints for writing a company summary, below are a couple of examples to get you started.

Consulting Firm

You can opt for a concise opening paragraph such as this one:

XYZ Consulting is a new company that provides expertise in search marketing solutions for businesses worldwide, including website promotion, online advertising, and search engine optimization techniques to improve its clients' positioning in search engines. We cater to the higher education market, including colleges, universities, and professional educational institutions.

Several elements of the company summary are covered here, including the name (XYZ Consulting), history (new company), description of services (web promotion, SEO, advertising) and why it's needed (improve positioning in search engines), and the target market (higher education).

Starbucks Coffee Company Overview

Starbucks breaks down the company overview on their website into the following sections:

"Our Heritage"

Here the company describes how long the company has been in business, citing its roots, the founder, Howard Schultz, and how he was inspired to open the first Starbucks in Seattle after visiting Italy. It briefly mentions the growth of millions of customers and how the company's heritage remains important to its long-term success.

"Coffee & Craft"

The overview describes the high-quality products and services being offered and why they stand out from the competition by describing the detailed process of choosing and growing coffee beans. You'll notice they don't suggest their product is a low-cost product but instead provide a high level of "experiences to savor."

"Our Partners"

Starbucks describes its employees as partners that work together in an inclusive manner to achieve success. It highlights how they are at the center of the experience.

"Pursuit of Doing Good"

The company describes its values and how it gives back to the community.

Tesla Inc. Business Overview

Below are excerpts of the business overview pages from the annual 10-K filing on Dec. 31, 2021, for Tesla Inc.

"We design, develop, manufacture, sell and lease high-performance fully electric vehicles and energy generation and storage systems, and offer services related to our products. We generally sell our products directly to customers, including through our website and retail locations.
We also continue to grow our customer-facing infrastructure through a global network of vehicle service centers, mobile service technicians, body shops, supercharger stations and destination chargers to accelerate the widespread adoption of our products.
We emphasize performance, attractive styling and the safety of our users and workforce in the design and manufacture of our products and are continuing to develop full self-driving technology for improved safety.
Our mission to accelerate the world’s transition to sustainable energy, engineering expertise, vertically integrated business model and focus on user experience differentiate us from other companies."


Tesla highlights the competitive automotive market and how the company differentiates itself from the larger, more established competitors.

"The worldwide automotive market is highly competitive and we expect it will become even more competitive in the future as we introduce additional vehicles in a broader cross-section of the passenger and commercial vehicle market and expand our vehicles’ capabilities. We believe that our vehicles compete in the market both based on their traditional segment classification as well as based on their propulsion technology.
Competing products typically include internal combustion vehicles from more established automobile manufacturers; however, many established and new automobile manufacturers have entered or have announced plans to enter the market for electric and other alternative fuel vehicles."

Intellectual Property

The company highlights its intellectual property, including trademarks and patents.

"We place a strong emphasis on our innovative approach and proprietary designs which bring intrinsic value and uniqueness to our product portfolio. As part of our business, we seek to protect the underlying intellectual property rights of these innovations and designs such as with respect to patents, trademarks, copyrights, trade secrets and other measures, including through employee and third-party nondisclosure agreements and other contractual arrangements."

Mission Statement

The company highlights its mission statement and its sustainability goals using environmental, social, and governance (ESG) and human capital resources.

"The very purpose of Tesla's existence is to accelerate the world's transition to sustainable energy. We believe the world cannot reduce carbon emissions without addressing both energy generation and consumption, and we are designing and manufacturing a complete energy and transportation ecosystem to achieve this goal. As we expand, we are building each new factory to be more efficient and sustainably designed than the previous one, including with respect to waste reduction and water usage, and we are focused on reducing the carbon footprint of our supply chain."

There are other items you can include in your company summary to expand on the areas that you'd like people to focus on, depending on your objective.

You might provide more information about the company's location, legal structure, and management team. You can also include more information about the:

  • Company's history, such as a family business that's been in operation for multiple generations
  • Business objectives, including short-term and long-term goals
  • Business strengths, highlighting anything that might give your company a competitive advantage in the field

You can also customize the summary if you have a specific objective or a targeted audience. For example, if the goal of your business plan is to secure funding, you might focus on areas that appeal to investors and lending institutions, including:

  • Why you're the best person to manage the business
  • Your experience in your field, as well as the total years of experience of your management team
  • Expertise or special talents of your team, including training, licenses, certifications
  • How you plan to make the business a success
  • Financial information, such as a high-level discussion of your track record of revenue growth and the financial opportunities that can be realized as a result of securing financing

You may also want to address any areas of perceived weakness by explaining how you'll overcome them or compensate.

How do you write a company overview?

You might provide a description of the company, its location, legal structure, and management team. You can also highlight the company's business objectives, goals, and strengths. You can also customize the summary to a specific audience, such as a bank or lender, focusing on your competitive advantages and highlights of recent financial success.

What should an organizational overview include?

Some of the discussion points to include in a company overview might be:

  • Company name and location
  • Legal structure such as a sole proprietorship, LLC, or partnership
  • Mission statement and management team
  • Description of your products and services and how they are needed
  • Target market or who are your customers
  • Competitive advantage or what makes your company different

The Clute Institute. " Using Business Plans for Teaching Entrepreneurship ," Page 734.

U.S. Small Business Administration. " Write Your Business Plan ."

Starbucks Coffee Company. " Our Company ."

United States Securities and Exchange Commission. " Form 10-K, Annual Report Pursuant to Section 13 or 15(D) of the Securities Exchange Act of 1934 for the Fiscal Year Ended December 31, 2021, Tesla, Inc., " Pages 3-12.

How to Write the Company Overview for a Business Plan

Hot air balloon sailing over a grassy plain. Represents providing a high-level overview of your company.

10 min. read

Updated January 17, 2024

What does your business structure look like? Who is involved? What’s your history?

These are all important questions that you’ll answer by writing the company overview section of your business plan. 

We’ll explain what to include, how to write it, and provide completed examples for you to reference.

  • What is a company overview?

The company overview (or business overview) section of your business plan briefly explains the legal structure, management team, and history of your business. 

The company overview is typically the shortest chapter of your plan and works as a sort of company record. 

It’s incredibly important if you’re seeking investment as it explains how the business is legally structured and who is involved from an ownership and management perspective.

However, you likely don’t need a company overview if you don’t plan on presenting or sharing the plan with someone outside of your business.

  • What to include in the company overview

What’s included in your company overview depends on how you intend to use your business plan. 

For example , if you don’t intend on sharing your plan with anyone outside of your organization, you can likely skip documenting simple legal information.

For this guide, we’ll cover the basics that most businesses should include in their company description.

Business structure

First, you’ll want to define what type of organization your business is registered as. The most common business structures in the US include:

  • Sole proprietor
  • Partnership

Take some time to understand the differences. Your business structure will impact how you file your taxes , your liability for business debt, and the type of insurance you’ll need. 

For the purposes of this section, it provides context for how your business legally operates. Consider adding an explanation of why you chose this specific structure and how it impacts your business.

Read More: Types of Business Structures Explained

What’s your biggest business challenge right now?

You’ll also need to outline the ownership stake in your company. Just list out who owns what percentage of your business, even if it’s just you. 

It may also be useful to include how each individual is involved in your business. 

However, if an investor or equity holder is involved in day-to-day operations, you may want to go more in depth on the management portion of your company overview, detailing each member’s experience and qualifications.


Include basic logistical information about where your business is located , additional locations the business owns, and any locations that may be acquired in the near future.

Don’t worry about going overly in-depth regarding each location’s facilities and operational functions. You will cover those details as part of the operations section of your business plan .

Company history

Your company background or history is the “Once upon a time…” of your business plan. At a minimum, you should include:

  • When it was founded
  • Who was involved
  • Major milestones up to this point

The details in this section will vary depending on who this business plan is being presented to and the stage of your company. 

For example: if you’re a relatively young business, don’t assume you have no history. 

It may not be a lengthy epic, but you have the history of who came up with the idea , how they came up with it, and how and why other people joined. 

This can matter to potential investors.

So, stay flexible when describing your history. Always keep your specific business purpose and your target reader in mind. 

If you share your plan with a third party, focus on presenting a strong track record of success and good decision-making. If you have a longer history, there are likely highlights to include and some key points you want to make. 

Just make sure not to bore them by overloading your plan with lengthy information that doesn’t connect back to your key business decisions.

Management team

The management team section of your business plan is where you showcase your team and their finest attributes.

Be sure to include details about yourself and your employees , including: 

  • Work experience
  • Past successes
  • Degrees or other credentials 

Professional gaps and planned hires

There may be team members you know you’re lacking. In that case, mention these roles and your plans to fill them.

Include which people might be taking on multiple responsibilities to fill the current gap. Additionally, if you have specific people in mind, include them, even if they aren’t currently on staff.

It’s worth pulling in supporting data from your personnel forecast that’s part of your financial plan . It doesn’t have to be overly detailed. It can just be a simple personnel table with reference to where the full financial exploration is located.

Board of advisors

If you have mentors or board members who aren’t directly involved, but help you to define your vision and overall strategy—they’re also worth mentioning. 

This can bolster your credibility through association with well-respected and experienced individuals. 

Just like with your management team and staff, include their name, position, credentials, experience, and any other important information that showcases why their involvement is valuable.

Similarly, if you are working with a lawyer , accountant, or other supporting professional—include them.

  • How to write your company overview

The company overview is one of the more straightforward sections when writing a business plan. You already know what to include, so here’s how we recommend you approach the writing process.

1. Cover the basics

Start by listing and grouping your business information into the appropriate sections. 

Depending on what you intend to do with your plan, this may be all you need for now. This is a high-level overview of your business; the most important thing is having all the necessary information in one place.

Focus on brevity. 

You can always reference other areas of your plan and house additional documents (like resumes, articles of incorporation, legal documents, full company timeline, etc.) in your appendix .

2. List the high points of your history

Take the time to accurately reflect your company history. Avoid creating a vague story or an overly long narrative documenting every small decision you’ve made. 

Like everything else in this section, keep it short and sweet. Highlight key dates, milestones (like a product or service launch), and other crucial events that impacted the trajectory of your business.

Remember, you can always point to other areas of your plan when necessary.

3. Adjust to your target audience

While we recommend keeping this section simple, it may require updates depending on who is reading your plan. That typically means adding more context or reasoning for why your business is set up as it is.

For example: You start as a partnership and include your business structure as a formality. However, you are now planning to apply for a loan . It would be worth revisiting the overview at this stage to add a brief statement about why you chose this structure and how it impacts your business.

  • Company overview examples

Even if you know what to include, it can still be helpful to review completed business overview examples to confirm you’re on the right track. 

Agriculture farm company overview example

Ownership & structure.

Botanical Bounty is an Oregon L.L.C. owned by David and Susan Nealon. The L.L.C. business structure has been chosen as a strategic way to shield the Nealons from personal liability.

Botanical Bounty has been in operation for two years. It started as a hobby where Susan could use her plant biology skills while covering some of the costs. The Nealons were able to achieve this lifestyle due to a windfall that David received as a result of exercising stock options. 

After the second year, the Nealons decided that although they had the money to live on for many years, it would be irresponsible to needlessly spend it so they got serious about the business and made a concerted effort to become profitable.

Botanical Bounty has chosen the Willamette River Valley as an ideal place to grow perennials and owns 10 acres of land used for production. During several of the winter months, production is moved into their greenhouse for propagation. Botanical Bounty employs a drip irrigation system for all of the plants.

Botanical Bounty will be led by the husband and wife team of David and Sue Nealon. David brings a wealth of business and project management skills to the company. 

While working at Yahoo!, David was responsible for the successful launch and market lead capture of Yahoo!’s driving directions section. David will be responsible for the business operations of the farm. 

Sue, with a background in plant biology, will be the driving force of the operation, growing the highest active ingredient content plants in the country. Additionally, because of her wealth of knowledge, she will lead the sales department.

Nursing home company overview example

Ownership & structure.

Bright House is chartered as a nonprofit 501(C)(3) corporation in Middletown, CT, with the goal of providing holistic and respectful assisted living and skilled nursing home care to a small group of elderly residents. 

Our primary location is the old Wayfield Bed and Breakfast on Farmer’s Road, which we have spent the last five months converting into a two-building nursing home facility in line with Eden Alternatives “Greenhouse” model for enlightened elder living.

Management Team

Bright House offers a different management structure from that of the typical hospital-model nursing home. Our primary caregivers, the 6 Elder Assistants, work as a self-managed team. They meet with the Medical Director and the nurse on-call every morning to coordinate care for the coming day.

The Medical Director has the ultimate responsibility for the health and well-being of all residents and visitors. However, the nursing and caregiving staff have unique knowledge about the residents’ physical, social, and mental well-being. They are expected to note, discuss, and recommend courses of action for all residents who, in their combined estimation, need help.

Our compensation packages, management structure, and caregiving requirements are designed to continually remind our LPNs and Elder Assistants how very valuable they are. 

Dr. Mildred Johnson is our Medical Director

Dr. Johnson has served as the head of Gerontology for six years at The Connecticut Hospital and oversaw the creation last year of their Elder Assistant training program, which provides certification for Certified Nursing Assistants (CNA) to provide in-home hospice and respite care. 

Dr. Johnson has 20 years of experience working with elderly patients in this area and has been integral in designing the physical layout, management structure, and priorities of Bright House.

The rest of our already-hired caregiving staff brings a whopping 75 years of professional experience in caring for elderly patients.

Financial Management

Madeleine Morgan has been overseeing the financial management of nonprofit organizations in Connecticut for 27 years. 

She became involved in our project when her mother developed a long-term care plan with Dr. Johnson which included home-based hospice care.

“I wish everyone could have the same love and attention Dr. Johnson showed to my mother,” Madeleine said. 

Ms. Morgan will be in charge of all financial operations at Bright House, overseeing billing, personnel payment and benefits, and development efforts.

Advertising and Marketing

We are fortunate to have a skilled public relations officer in our group. Janice Ruthers is a retired ad executive living in Middletown with her husband (a professor at the university). 

She will be working 20 hours per week in our offices as a volunteer for the first two years of our plan, helping us design advertisements and brochures and plan events like our Open House in December to let the public see the results of our efforts.

Management Team Gaps

We still need to hire one swing-shift LPN and one Elder Assistant. We are currently recruiting through Dr. Johnson’s connections at The Connecticut Hospital and expect to complete our team by mid-December at the latest.

  • Explore more business plan examples

Want to see more examples like these? Check out our library of over 550+ sample business plans to see how other real-world businesses structured their company overview sections. 

You can also download a free business plan template to ensure you cover all the necessary details. It includes step-by-step instructions to make writing quick and easy.

LivePlan Logo

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

what is an overview in a business plan

Table of Contents

Related Articles

what is an overview in a business plan

10 Min. Read

Show that you know the competition

what is an overview in a business plan

6 Min. Read

How to create a business plan cover page

what is an overview in a business plan

How to set milestones in your business plan

what is an overview in a business plan

3 Min. Read

What to include in your business plan appendix

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

Garrett's Bike Shop

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

LivePlan pitch example

Discover the world’s #1 plan building software

what is an overview in a business plan

  • Search Search Please fill out this field.

What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

what is an overview in a business plan

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

  • A business plan is a document describing a company's business activities and how it plans to achieve its goals.
  • Startup companies use business plans to get off the ground and attract outside investors.
  • For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
  • There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

  • Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
  • Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
  • Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
  • Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
  • Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

  • Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
  • Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

  • How to Start a Business: A Comprehensive Guide and Essential Steps 1 of 25
  • How to Do Market Research, Types, and Example 2 of 25
  • Marketing Strategy: What It Is, How It Works, and How to Create One 3 of 25
  • Marketing in Business: Strategies and Types Explained 4 of 25
  • What Is a Marketing Plan? Types and How to Write One 5 of 25
  • Business Development: Definition, Strategies, Steps & Skills 6 of 25
  • Business Plan: What It Is, What's Included, and How to Write One 7 of 25
  • Small Business Development Center (SBDC): Meaning, Types, Impact 8 of 25
  • How to Write a Business Plan for a Loan 9 of 25
  • Business Startup Costs: It’s in the Details 10 of 25
  • Startup Capital Definition, Types, and Risks 11 of 25
  • Bootstrapping Definition, Strategies, and Pros/Cons 12 of 25
  • Crowdfunding: What It Is, How It Works, and Popular Websites 13 of 25
  • Starting a Business with No Money: How to Begin 14 of 25
  • A Comprehensive Guide to Establishing Business Credit 15 of 25
  • Equity Financing: What It Is, How It Works, Pros and Cons 16 of 25
  • Best Startup Business Loans 17 of 25
  • Sole Proprietorship: What It Is, Pros and Cons, and Differences From an LLC 18 of 25
  • Partnership: Definition, How It Works, Taxation, and Types 19 of 25
  • What is an LLC? Limited Liability Company Structure and Benefits Defined 20 of 25
  • Corporation: What It Is and How to Form One 21 of 25
  • Starting a Small Business: Your Complete How-to Guide 22 of 25
  • Starting an Online Business: A Step-by-Step Guide 23 of 25
  • How to Start Your Own Bookkeeping Business: Essential Tips 24 of 25
  • How to Start a Successful Dropshipping Business: A Comprehensive Guide 25 of 25

what is an overview in a business plan

  • Terms of Service
  • Editorial Policy
  • Privacy Policy
  • Your Privacy Choices

What is a Business Plan? Definition, Tips, and Templates

AJ Beltis

Published: June 07, 2023

In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success.

Business plan graphic with business owner, lightbulb, and pens to symbolize coming up with ideas and writing a business plan.

Business plans are a required tool for all entrepreneurs, business owners, business acquirers, and even business school students. But … what exactly is a business plan?


In this post, we'll explain what a business plan is, the reasons why you'd need one, identify different types of business plans, and what you should include in yours.

What is a business plan?

A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. It outlines a company's go-to-market plan, financial projections, market research, business purpose, and mission statement. Key staff who are responsible for achieving the goals may also be included in the business plan along with a timeline.

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality.

What is a business plan used for?

The purpose of a business plan is three-fold: It summarizes the organization’s strategy in order to execute it long term, secures financing from investors, and helps forecast future business demands.

Business Plan Template [ Download Now ]


Working on your business plan? Try using our Business Plan Template . Pre-filled with the sections a great business plan needs, the template will give aspiring entrepreneurs a feel for what a business plan is, what should be in it, and how it can be used to establish and grow a business from the ground up.

Purposes of a Business Plan

Chances are, someone drafting a business plan will be doing so for one or more of the following reasons:

1. Securing financing from investors.

Since its contents revolve around how businesses succeed, break even, and turn a profit, a business plan is used as a tool for sourcing capital. This document is an entrepreneur's way of showing potential investors or lenders how their capital will be put to work and how it will help the business thrive.

All banks, investors, and venture capital firms will want to see a business plan before handing over their money, and investors typically expect a 10% ROI or more from the capital they invest in a business.

Therefore, these investors need to know if — and when — they'll be making their money back (and then some). Additionally, they'll want to read about the process and strategy for how the business will reach those financial goals, which is where the context provided by sales, marketing, and operations plans come into play.

2. Documenting a company's strategy and goals.

A business plan should leave no stone unturned.

Business plans can span dozens or even hundreds of pages, affording their drafters the opportunity to explain what a business' goals are and how the business will achieve them.

To show potential investors that they've addressed every question and thought through every possible scenario, entrepreneurs should thoroughly explain their marketing, sales, and operations strategies — from acquiring a physical location for the business to explaining a tactical approach for marketing penetration.

These explanations should ultimately lead to a business' break-even point supported by a sales forecast and financial projections, with the business plan writer being able to speak to the why behind anything outlined in the plan.

what is an overview in a business plan

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

  • Outline your idea.
  • Pitch to investors.
  • Secure funding.
  • Get to work!

You're all set!

Click this link to access this resource at any time.

Free Business Plan [Template]

Fill out the form to access your free business plan., 3. legitimizing a business idea..

Everyone's got a great idea for a company — until they put pen to paper and realize that it's not exactly feasible.

A business plan is an aspiring entrepreneur's way to prove that a business idea is actually worth pursuing.

As entrepreneurs document their go-to-market process, capital needs, and expected return on investment, entrepreneurs likely come across a few hiccups that will make them second guess their strategies and metrics — and that's exactly what the business plan is for.

It ensures an entrepreneur's ducks are in a row before bringing their business idea to the world and reassures the readers that whoever wrote the plan is serious about the idea, having put hours into thinking of the business idea, fleshing out growth tactics, and calculating financial projections.

4. Getting an A in your business class.

Speaking from personal experience, there's a chance you're here to get business plan ideas for your Business 101 class project.

If that's the case, might we suggest checking out this post on How to Write a Business Plan — providing a section-by-section guide on creating your plan?

What does a business plan need to include?

  • Business Plan Subtitle
  • Executive Summary
  • Company Description
  • The Business Opportunity
  • Competitive Analysis
  • Target Market
  • Marketing Plan
  • Financial Summary
  • Funding Requirements

1. Business Plan Subtitle

Every great business plan starts with a captivating title and subtitle. You’ll want to make it clear that the document is, in fact, a business plan, but the subtitle can help tell the story of your business in just a short sentence.

2. Executive Summary

Although this is the last part of the business plan that you’ll write, it’s the first section (and maybe the only section) that stakeholders will read. The executive summary of a business plan sets the stage for the rest of the document. It includes your company’s mission or vision statement, value proposition, and long-term goals.

3. Company Description

This brief part of your business plan will detail your business name, years in operation, key offerings, and positioning statement. You might even add core values or a short history of the company. The company description’s role in a business plan is to introduce your business to the reader in a compelling and concise way.

4. The Business Opportunity

The business opportunity should convince investors that your organization meets the needs of the market in a way that no other company can. This section explains the specific problem your business solves within the marketplace and how it solves them. It will include your value proposition as well as some high-level information about your target market.


5. Competitive Analysis

Just about every industry has more than one player in the market. Even if your business owns the majority of the market share in your industry or your business concept is the first of its kind, you still have competition. In the competitive analysis section, you’ll take an objective look at the industry landscape to determine where your business fits. A SWOT analysis is an organized way to format this section.

6. Target Market

Who are the core customers of your business and why? The target market portion of your business plan outlines this in detail. The target market should explain the demographics, psychographics, behavioristics, and geographics of the ideal customer.

7. Marketing Plan

Marketing is expansive, and it’ll be tempting to cover every type of marketing possible, but a brief overview of how you’ll market your unique value proposition to your target audience, followed by a tactical plan will suffice.

Think broadly and narrow down from there: Will you focus on a slow-and-steady play where you make an upfront investment in organic customer acquisition? Or will you generate lots of quick customers using a pay-to-play advertising strategy? This kind of information should guide the marketing plan section of your business plan.

8. Financial Summary

Money doesn’t grow on trees and even the most digital, sustainable businesses have expenses. Outlining a financial summary of where your business is currently and where you’d like it to be in the future will substantiate this section. Consider including any monetary information that will give potential investors a glimpse into the financial health of your business. Assets, liabilities, expenses, debt, investments, revenue, and more are all useful adds here.

So, you’ve outlined some great goals, the business opportunity is valid, and the industry is ready for what you have to offer. Who’s responsible for turning all this high-level talk into results? The "team" section of your business plan answers that question by providing an overview of the roles responsible for each goal. Don’t worry if you don’t have every team member on board yet, knowing what roles to hire for is helpful as you seek funding from investors.

10. Funding Requirements

Remember that one of the goals of a business plan is to secure funding from investors, so you’ll need to include funding requirements you’d like them to fulfill. The amount your business needs, for what reasons, and for how long will meet the requirement for this section.

Types of Business Plans

  • Startup Business Plan
  • Feasibility Business Plan
  • Internal Business Plan
  • Strategic Business Plan
  • Business Acquisition Plan
  • Business Repositioning Plan
  • Expansion or Growth Business Plan

There’s no one size fits all business plan as there are several types of businesses in the market today. From startups with just one founder to historic household names that need to stay competitive, every type of business needs a business plan that’s tailored to its needs. Below are a few of the most common types of business plans.

For even more examples, check out these sample business plans to help you write your own .

1. Startup Business Plan


As one of the most common types of business plans, a startup business plan is for new business ideas. This plan lays the foundation for the eventual success of a business.

The biggest challenge with the startup business plan is that it’s written completely from scratch. Startup business plans often reference existing industry data. They also explain unique business strategies and go-to-market plans.

Because startup business plans expand on an original idea, the contents will vary by the top priority goals.

For example, say a startup is looking for funding. If capital is a priority, this business plan might focus more on financial projections than marketing or company culture.

2. Feasibility Business Plan


This type of business plan focuses on a single essential aspect of the business — the product or service. It may be part of a startup business plan or a standalone plan for an existing organization. This comprehensive plan may include:

  • A detailed product description
  • Market analysis
  • Technology needs
  • Production needs
  • Financial sources
  • Production operations

According to CBInsights research, 35% of startups fail because of a lack of market need. Another 10% fail because of mistimed products.

Some businesses will complete a feasibility study to explore ideas and narrow product plans to the best choice. They conduct these studies before completing the feasibility business plan. Then the feasibility plan centers on that one product or service.

3. Internal Business Plan


Internal business plans help leaders communicate company goals, strategy, and performance. This helps the business align and work toward objectives more effectively.

Besides the typical elements in a startup business plan, an internal business plan may also include:

  • Department-specific budgets
  • Target demographic analysis
  • Market size and share of voice analysis
  • Action plans
  • Sustainability plans

Most external-facing business plans focus on raising capital and support for a business. But an internal business plan helps keep the business mission consistent in the face of change.

4. Strategic Business Plan


Strategic business plans focus on long-term objectives for your business. They usually cover the first three to five years of operations. This is different from the typical startup business plan which focuses on the first one to three years. The audience for this plan is also primarily internal stakeholders.

These types of business plans may include:

  • Relevant data and analysis
  • Assessments of company resources
  • Vision and mission statements

It's important to remember that, while many businesses create a strategic plan before launching, some business owners just jump in. So, this business plan can add value by outlining how your business plans to reach specific goals. This type of planning can also help a business anticipate future challenges.

5. Business Acquisition Plan


Investors use business plans to acquire existing businesses, too — not just new businesses.

A business acquisition plan may include costs, schedules, or management requirements. This data will come from an acquisition strategy.

A business plan for an existing company will explain:

  • How an acquisition will change its operating model
  • What will stay the same under new ownership
  • Why things will change or stay the same
  • Acquisition planning documentation
  • Timelines for acquisition

Additionally, the business plan should speak to the current state of the business and why it's up for sale.

For example, if someone is purchasing a failing business, the business plan should explain why the business is being purchased. It should also include:

  • What the new owner will do to turn the business around
  • Historic business metrics
  • Sales projections after the acquisition
  • Justification for those projections

6. Business Repositioning Plan

businessplan_6 (1)

When a business wants to avoid acquisition, reposition its brand, or try something new, CEOs or owners will develop a business repositioning plan.

This plan will:

  • Acknowledge the current state of the company.
  • State a vision for the future of the company.
  • Explain why the business needs to reposition itself.
  • Outline a process for how the company will adjust.

Companies planning for a business reposition often do so — proactively or retroactively — due to a shift in market trends and customer needs.

For example, shoe brand AllBirds plans to refocus its brand on core customers and shift its go-to-market strategy. These decisions are a reaction to lackluster sales following product changes and other missteps.

7. Expansion or Growth Business Plan

When your business is ready to expand, a growth business plan creates a useful structure for reaching specific targets.

For example, a successful business expanding into another location can use a growth business plan. This is because it may also mean the business needs to focus on a new target market or generate more capital.

This type of plan usually covers the next year or two of growth. It often references current sales, revenue, and successes. It may also include:

  • SWOT analysis
  • Growth opportunity studies
  • Financial goals and plans
  • Marketing plans
  • Capability planning

These types of business plans will vary by business, but they can help businesses quickly rally around new priorities to drive growth.

Getting Started With Your Business Plan

At the end of the day, a business plan is simply an explanation of a business idea and why it will be successful. The more detail and thought you put into it, the more successful your plan — and the business it outlines — will be.

When writing your business plan, you’ll benefit from extensive research, feedback from your team or board of directors, and a solid template to organize your thoughts. If you need one of these, download HubSpot's Free Business Plan Template below to get started.

Editor's note: This post was originally published in August 2020 and has been updated for comprehensiveness.


Don't forget to share this post!

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

How to Write a Powerful Executive Summary [+4 Top Examples]

How to Write a Powerful Executive Summary [+4 Top Examples]

19 Best Sample Business Plans & Examples to Help You Write Your Own

19 Best Sample Business Plans & Examples to Help You Write Your Own

Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

The Content Aggregator Guide for 2023

The Content Aggregator Guide for 2023

7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One]

7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One]

The 8 Best Free Flowchart Templates [+ Examples]

The 8 Best Free Flowchart Templates [+ Examples]

15 Best Screen Recorders to Use for Collaboration

15 Best Screen Recorders to Use for Collaboration

The 25 Best Google Chrome Extensions for SEO

The 25 Best Google Chrome Extensions for SEO

Professional Invoice Design: 28 Samples & Templates to Inspire You

Professional Invoice Design: 28 Samples & Templates to Inspire You

2 Essential Templates For Starting Your Business

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Step-by-Step Guide to Writing a Simple Business Plan

By Joe Weller | October 11, 2021

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn

Link copied

A business plan is the cornerstone of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for organizations at any stage, complete with free templates and expert advice. 

Included on this page, you’ll find a step-by-step guide to writing a business plan and a chart to identify which type of business plan you should write . Plus, find information on how a business plan can help grow a business and expert tips on writing one .

What Is a Business Plan?

A business plan is a document that communicates a company’s goals and ambitions, along with the timeline, finances, and methods needed to achieve them. Additionally, it may include a mission statement and details about the specific products or services offered.

A business plan can highlight varying time periods, depending on the stage of your company and its goals. That said, a typical business plan will include the following benchmarks:

  • Product goals and deadlines for each month
  • Monthly financials for the first two years
  • Profit and loss statements for the first three to five years
  • Balance sheet projections for the first three to five years

Startups, entrepreneurs, and small businesses all create business plans to use as a guide as their new company progresses. Larger organizations may also create (and update) a business plan to keep high-level goals, financials, and timelines in check.

While you certainly need to have a formalized outline of your business’s goals and finances, creating a business plan can also help you determine a company’s viability, its profitability (including when it will first turn a profit), and how much money you will need from investors. In turn, a business plan has functional value as well: Not only does outlining goals help keep you accountable on a timeline, it can also attract investors in and of itself and, therefore, act as an effective strategy for growth.

For more information, visit our comprehensive guide to writing a strategic plan or download free strategic plan templates . This page focuses on for-profit business plans, but you can read our article with nonprofit business plan templates .

Business Plan Steps

The specific information in your business plan will vary, depending on the needs and goals of your venture, but a typical plan includes the following ordered elements:

  • Executive summary
  • Description of business
  • Market analysis
  • Competitive analysis
  • Description of organizational management
  • Description of product or services
  • Marketing plan
  • Sales strategy
  • Funding details (or request for funding)
  • Financial projections

If your plan is particularly long or complicated, consider adding a table of contents or an appendix for reference. For an in-depth description of each step listed above, read “ How to Write a Business Plan Step by Step ” below.

Broadly speaking, your audience includes anyone with a vested interest in your organization. They can include potential and existing investors, as well as customers, internal team members, suppliers, and vendors.

Do I Need a Simple or Detailed Plan?

Your business’s stage and intended audience dictates the level of detail your plan needs. Corporations require a thorough business plan — up to 100 pages. Small businesses or startups should have a concise plan focusing on financials and strategy.

How to Choose the Right Plan for Your Business

In order to identify which type of business plan you need to create, ask: “What do we want the plan to do?” Identify function first, and form will follow.

Use the chart below as a guide for what type of business plan to create:

Is the Order of Your Business Plan Important?

There is no set order for a business plan, with the exception of the executive summary, which should always come first. Beyond that, simply ensure that you organize the plan in a way that makes sense and flows naturally.

The Difference Between Traditional and Lean Business Plans

A traditional business plan follows the standard structure — because these plans encourage detail, they tend to require more work upfront and can run dozens of pages. A Lean business plan is less common and focuses on summarizing critical points for each section. These plans take much less work and typically run one page in length.

In general, you should use a traditional model for a legacy company, a large company, or any business that does not adhere to Lean (or another Agile method ). Use Lean if you expect the company to pivot quickly or if you already employ a Lean strategy with other business operations. Additionally, a Lean business plan can suffice if the document is for internal use only. Stick to a traditional version for investors, as they may be more sensitive to sudden changes or a high degree of built-in flexibility in the plan.

How to Write a Business Plan Step by Step

Writing a strong business plan requires research and attention to detail for each section. Below, you’ll find a 10-step guide to researching and defining each element in the plan.

Step 1: Executive Summary

The executive summary will always be the first section of your business plan. The goal is to answer the following questions:

  • What is the vision and mission of the company?
  • What are the company’s short- and long-term goals?

See our  roundup of executive summary examples and templates for samples. Read our executive summary guide to learn more about writing one.

Step 2: Description of Business

The goal of this section is to define the realm, scope, and intent of your venture. To do so, answer the following questions as clearly and concisely as possible:

  • What business are we in?
  • What does our business do?

Step 3: Market Analysis

In this section, provide evidence that you have surveyed and understand the current marketplace, and that your product or service satisfies a niche in the market. To do so, answer these questions:

  • Who is our customer? 
  • What does that customer value?

Step 4: Competitive Analysis

In many cases, a business plan proposes not a brand-new (or even market-disrupting) venture, but a more competitive version — whether via features, pricing, integrations, etc. — than what is currently available. In this section, answer the following questions to show that your product or service stands to outpace competitors:

  • Who is the competition? 
  • What do they do best? 
  • What is our unique value proposition?

Step 5: Description of Organizational Management

In this section, write an overview of the team members and other key personnel who are integral to success. List roles and responsibilities, and if possible, note the hierarchy or team structure.

Step 6: Description of Products or Services

In this section, clearly define your product or service, as well as all the effort and resources that go into producing it. The strength of your product largely defines the success of your business, so it’s imperative that you take time to test and refine the product before launching into marketing, sales, or funding details.

Questions to answer in this section are as follows:

  • What is the product or service?
  • How do we produce it, and what resources are necessary for production?

Step 7: Marketing Plan

In this section, define the marketing strategy for your product or service. This doesn’t need to be as fleshed out as a full marketing plan , but it should answer basic questions, such as the following:

  • Who is the target market (if different from existing customer base)?
  • What channels will you use to reach your target market?
  • What resources does your marketing strategy require, and do you have access to them?
  • If possible, do you have a rough estimate of timeline and budget?
  • How will you measure success?

Step 8: Sales Plan

Write an overview of the sales strategy, including the priorities of each cycle, steps to achieve these goals, and metrics for success. For the purposes of a business plan, this section does not need to be a comprehensive, in-depth sales plan , but can simply outline the high-level objectives and strategies of your sales efforts. 

Start by answering the following questions:

  • What is the sales strategy?
  • What are the tools and tactics you will use to achieve your goals?
  • What are the potential obstacles, and how will you overcome them?
  • What is the timeline for sales and turning a profit?
  • What are the metrics of success?

Step 9: Funding Details (or Request for Funding)

This section is one of the most critical parts of your business plan, particularly if you are sharing it with investors. You do not need to provide a full financial plan, but you should be able to answer the following questions:

  • How much capital do you currently have? How much capital do you need?
  • How will you grow the team (onboarding, team structure, training and development)?
  • What are your physical needs and constraints (space, equipment, etc.)?

Step 10: Financial Projections

Apart from the fundraising analysis, investors like to see thought-out financial projections for the future. As discussed earlier, depending on the scope and stage of your business, this could be anywhere from one to five years. 

While these projections won’t be exact — and will need to be somewhat flexible — you should be able to gauge the following:

  • How and when will the company first generate a profit?
  • How will the company maintain profit thereafter?

Business Plan Template

Business Plan Template

Download Business Plan Template

Microsoft Excel | Smartsheet

This basic business plan template has space for all the traditional elements: an executive summary, product or service details, target audience, marketing and sales strategies, etc. In the finances sections, input your baseline numbers, and the template will automatically calculate projections for sales forecasting, financial statements, and more.

For templates tailored to more specific needs, visit this business plan template roundup or download a fill-in-the-blank business plan template to make things easy. 

If you are looking for a particular template by file type, visit our pages dedicated exclusively to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates.

How to Write a Simple Business Plan

A simple business plan is a streamlined, lightweight version of the large, traditional model. As opposed to a one-page business plan , which communicates high-level information for quick overviews (such as a stakeholder presentation), a simple business plan can exceed one page.

Below are the steps for creating a generic simple business plan, which are reflected in the template below .

  • Write the Executive Summary This section is the same as in the traditional business plan — simply offer an overview of what’s in the business plan, the prospect or core offering, and the short- and long-term goals of the company. 
  • Add a Company Overview Document the larger company mission and vision. 
  • Provide the Problem and Solution In straightforward terms, define the problem you are attempting to solve with your product or service and how your company will attempt to do it. Think of this section as the gap in the market you are attempting to close.
  • Identify the Target Market Who is your company (and its products or services) attempting to reach? If possible, briefly define your buyer personas .
  • Write About the Competition In this section, demonstrate your knowledge of the market by listing the current competitors and outlining your competitive advantage.
  • Describe Your Product or Service Offerings Get down to brass tacks and define your product or service. What exactly are you selling?
  • Outline Your Marketing Tactics Without getting into too much detail, describe your planned marketing initiatives.
  • Add a Timeline and the Metrics You Will Use to Measure Success Offer a rough timeline, including milestones and key performance indicators (KPIs) that you will use to measure your progress.
  • Include Your Financial Forecasts Write an overview of your financial plan that demonstrates you have done your research and adequate modeling. You can also list key assumptions that go into this forecasting. 
  • Identify Your Financing Needs This section is where you will make your funding request. Based on everything in the business plan, list your proposed sources of funding, as well as how you will use it.

Simple Business Plan Template

Simple Business Plan Template

Download Simple Business Plan Template

Microsoft Excel |  Microsoft Word | Adobe PDF  | Smartsheet

Use this simple business plan template to outline each aspect of your organization, including information about financing and opportunities to seek out further funding. This template is completely customizable to fit the needs of any business, whether it’s a startup or large company.

Read our article offering free simple business plan templates or free 30-60-90-day business plan templates to find more tailored options. You can also explore our collection of one page business templates . 

How to Write a Business Plan for a Lean Startup

A Lean startup business plan is a more Agile approach to a traditional version. The plan focuses more on activities, processes, and relationships (and maintains flexibility in all aspects), rather than on concrete deliverables and timelines.

While there is some overlap between a traditional and a Lean business plan, you can write a Lean plan by following the steps below:

  • Add Your Value Proposition Take a streamlined approach to describing your product or service. What is the unique value your startup aims to deliver to customers? Make sure the team is aligned on the core offering and that you can state it in clear, simple language.
  • List Your Key Partners List any other businesses you will work with to realize your vision, including external vendors, suppliers, and partners. This section demonstrates that you have thoughtfully considered the resources you can provide internally, identified areas for external assistance, and conducted research to find alternatives.
  • Note the Key Activities Describe the key activities of your business, including sourcing, production, marketing, distribution channels, and customer relationships.
  • Include Your Key Resources List the critical resources — including personnel, equipment, space, and intellectual property — that will enable you to deliver your unique value.
  • Identify Your Customer Relationships and Channels In this section, document how you will reach and build relationships with customers. Provide a high-level map of the customer experience from start to finish, including the spaces in which you will interact with the customer (online, retail, etc.). 
  • Detail Your Marketing Channels Describe the marketing methods and communication platforms you will use to identify and nurture your relationships with customers. These could be email, advertising, social media, etc.
  • Explain the Cost Structure This section is especially necessary in the early stages of a business. Will you prioritize maximizing value or keeping costs low? List the foundational startup costs and how you will move toward profit over time.
  • Share Your Revenue Streams Over time, how will the company make money? Include both the direct product or service purchase, as well as secondary sources of revenue, such as subscriptions, selling advertising space, fundraising, etc.

Lean Business Plan Template for Startups

Lean Business Plan Templates for Startups

Download Lean Business Plan Template for Startups

Microsoft Word | Adobe PDF

Startup leaders can use this Lean business plan template to relay the most critical information from a traditional plan. You’ll find all the sections listed above, including spaces for industry and product overviews, cost structure and sources of revenue, and key metrics, and a timeline. The template is completely customizable, so you can edit it to suit the objectives of your Lean startups.

See our wide variety of  startup business plan templates for more options.

How to Write a Business Plan for a Loan

A business plan for a loan, often called a loan proposal , includes many of the same aspects of a traditional business plan, as well as additional financial documents, such as a credit history, a loan request, and a loan repayment plan.

In addition, you may be asked to include personal and business financial statements, a form of collateral, and equity investment information.

Download free financial templates to support your business plan.

Tips for Writing a Business Plan

Outside of including all the key details in your business plan, you have several options to elevate the document for the highest chance of winning funding and other resources. Follow these tips from experts:.

  • Keep It Simple: Avner Brodsky , the Co-Founder and CEO of Lezgo Limited, an online marketing company, uses the acronym KISS (keep it short and simple) as a variation on this idea. “The business plan is not a college thesis,” he says. “Just focus on providing the essential information.”
  • Do Adequate Research: Michael Dean, the Co-Founder of Pool Research , encourages business leaders to “invest time in research, both internal and external (market, finance, legal etc.). Avoid being overly ambitious or presumptive. Instead, keep everything objective, balanced, and accurate.” Your plan needs to stand on its own, and you must have the data to back up any claims or forecasting you make. As Brodsky explains, “Your business needs to be grounded on the realities of the market in your chosen location. Get the most recent data from authoritative sources so that the figures are vetted by experts and are reliable.”
  • Set Clear Goals: Make sure your plan includes clear, time-based goals. “Short-term goals are key to momentum growth and are especially important to identify for new businesses,” advises Dean.
  • Know (and Address) Your Weaknesses: “This awareness sets you up to overcome your weak points much quicker than waiting for them to arise,” shares Dean. Brodsky recommends performing a full SWOT analysis to identify your weaknesses, too. “Your business will fare better with self-knowledge, which will help you better define the mission of your business, as well as the strategies you will choose to achieve your objectives,” he adds.
  • Seek Peer or Mentor Review: “Ask for feedback on your drafts and for areas to improve,” advises Brodsky. “When your mind is filled with dreams for your business, sometimes it is an outsider who can tell you what you’re missing and will save your business from being a product of whimsy.”

Outside of these more practical tips, the language you use is also important and may make or break your business plan.

Shaun Heng, VP of Operations at Coin Market Cap , gives the following advice on the writing, “Your business plan is your sales pitch to an investor. And as with any sales pitch, you need to strike the right tone and hit a few emotional chords. This is a little tricky in a business plan, because you also need to be formal and matter-of-fact. But you can still impress by weaving in descriptive language and saying things in a more elegant way.

“A great way to do this is by expanding your vocabulary, avoiding word repetition, and using business language. Instead of saying that something ‘will bring in as many customers as possible,’ try saying ‘will garner the largest possible market segment.’ Elevate your writing with precise descriptive words and you'll impress even the busiest investor.”

Additionally, Dean recommends that you “stay consistent and concise by keeping your tone and style steady throughout, and your language clear and precise. Include only what is 100 percent necessary.”

Resources for Writing a Business Plan

While a template provides a great outline of what to include in a business plan, a live document or more robust program can provide additional functionality, visibility, and real-time updates. The U.S. Small Business Association also curates resources for writing a business plan.

Additionally, you can use business plan software to house data, attach documentation, and share information with stakeholders. Popular options include LivePlan, Enloop, BizPlanner, PlanGuru, and iPlanner.

How a Business Plan Helps to Grow Your Business

A business plan — both the exercise of creating one and the document — can grow your business by helping you to refine your product, target audience, sales plan, identify opportunities, secure funding, and build new partnerships. 

Outside of these immediate returns, writing a business plan is a useful exercise in that it forces you to research the market, which prompts you to forge your unique value proposition and identify ways to beat the competition. Doing so will also help you build (and keep you accountable to) attainable financial and product milestones. And down the line, it will serve as a welcome guide as hurdles inevitably arise.

Streamline Your Business Planning Activities with Real-Time Work Management in Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

  • Credit cards
  • View all credit cards
  • Banking guide
  • Loans guide
  • Insurance guide
  • Personal finance
  • View all personal finance
  • Small business
  • Small business guide
  • View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

How to Write a Business Plan, Step by Step

Rosalie Murphy

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.



A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

what is an overview in a business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

On a similar note...

Find small-business financing

Compare multiple lenders that fit your business

One blue credit card on a flat surface with coins on both sides.

The bguru Logo

Business Ideas

Business news, business plan, business strategy, business tools, how to write a company overview [with examples].

  • By Anup Joshi

what is an overview in a business plan

Target Audience for the Company Overview

The target audience for a company overview in a business plan will vary depending on the specific goals of the plan. However, generally, the audience includes potential investors, lenders, and partners, as well as internal stakeholders such as employees and management teams.

Content of a Company Overview

A company overview should include several key elements, including the company’s history and background, its mission and values, its products or services, its target market and customer base, and its competitive advantages. Additionally, the overview should provide information on the company’s organizational structure and management team, as well as any partnerships or collaborations.

How to Write a Company Overview?

A well-crafted company overview serves as a powerful tool for introducing your business to the world. Whether you’re a startup seeking investors, a small business looking to attract new clients or an established organization aiming to strengthen your brand, an effective company overview can make a significant impact.

In this guide, we will walk you through the essential steps of writing a captivating company overview. We will discuss the key elements to include, the tone and style to adopt, and the overall structure to follow. By following these guidelines, you’ll be equipped to create an engaging company overview that effectively communicates your organization’s unique identity and value proposition.

Here are some key factors that you should include in your company overview:

The name of your company

The name of your company is the first thing investors or potential customers will see. It is important to choose a name that accurately reflects your business’s products or services.

The type of business

The type of business is an essential component of the company overview. Whether you are a sole proprietorship, LLC, corporation, or partnership, you should include this information.

What you do

The products or services your business offers are the core of your company. It is essential to provide a brief, clear description of what your business does.

Who is the management team

The management team is the backbone of your company. It is vital to include their experience and qualifications to establish credibility and competence.

Your target market

Knowing your target market is essential for any business. Including information on who your customers are and what their needs are will help investors or potential customers understand the company’s direction.

Background information

It is important to explain how you came up with the idea for your business and the need it fills in the marketplace. This information can help investors or customers understand your business’s origin and purpose.

Your company’s history

If you are starting a new business, it is essential to include a brief history of your company. This information can help investors or potential customers understand the company’s trajectory and the management team’s experience.

Your goals and objectives

Goals and objectives are the foundation of any business. Including them in the company overview will help potential investors or customers understand the company’s plans for growth and success.

Creating an Effective Company Overview:

Now that we’ve established the importance of a company overview in a business plan let’s take a closer look at how to create an effective one. Here are some tips and examples to get you started:

Understanding Your Audience: 

Before diving into the writing process, it’s essential to identify your target audience. Consider who will be reading your company overview—potential investors, clients, partners, or employees. Tailoring your content to meet their expectations will help you create a more relevant and impactful overview.

Keep it concise and clear

The company overview should be clear, concise, and easy to understand. Avoid using technical language or jargon that the reader may not be familiar with. Keep the overview to one or two pages, and make sure it covers all the essential information about the business.

Start with a Compelling Introduction: 

Grab your reader’s attention right from the start. Begin your company overview with a concise and engaging opening statement that encapsulates the essence of your business. This should be a powerful hook that entices your audience to continue reading.

Outline Your Company’s Vision and Mission: 

Clearly articulate your company’s vision and mission statements. These statements define your purpose, goals, and the core values that guide your business. Emphasize what sets your company apart from competitors and highlight the unique value you bring to the market.

Define the target market

Who is the business’s target market? What are their needs, and how does the business meet those needs? In the company overview, clearly define the target market and explain how the business serves that market.

Describe Your Products or Services: 

Provide a clear and concise description of your products or services. Focus on the features that make them stand out and the benefits they offer to customers. Use compelling language and concrete examples to illustrate the value they provide.

Highlight Key Achievements and Milestones: 

Demonstrate your company’s accomplishments and successes to build credibility. Showcase significant milestones, such as awards, partnerships, notable clients, or revenue growth. These achievements validate your expertise and establish trust with your audience.

Showcase Your Team and Expertise: 

Introduce your team and emphasize their qualifications and expertise. Highlight key members who contribute to your company’s success, their relevant experience, and any industry recognition they have received. This demonstrates the strength of your team and their ability to deliver exceptional results.

Investors and lenders want to know that the business is well-managed and has a competent team in place. In the company overview, highlight the key members of the management team and their experience and qualifications. This could include the CEO, CFO, CMO, or other senior executives.

Outline Your Market Positioning and Competitive Advantage: 

Explain how your company fits into the market landscape and highlight your competitive advantage. Identify your target market and illustrate how your unique offerings fulfill their needs better than your competitors. Emphasize what differentiates you from others in the industry.

Communicate Future Goals and Growth Strategy: 

Share your company’s long-term goals and strategic vision. Outline your plans for growth, expansion, and innovation. This demonstrates your commitment to continuous improvement and reassures stakeholders of your ability to adapt and thrive in a changing market.

Highlight the business’s unique selling proposition

What makes the business unique? What sets it apart from its competitors? This is the business’s unique selling proposition (USP), and it should be highlighted in the company overview. This could include the quality of the products or services, the business’s customer service, or its commitment to sustainability.

Include financial data

Investors and lenders want to know that the business is financially stable and has a plan for growth. In the company overview, include financial data such as revenue projections, cash flow analysis.

Use clear and simple language 

Use plain language that is easy to understand. Avoid jargon or technical terms that may confuse the reader.

Highlight your competitive advantages

Use your company overview to highlight what makes your business unique. This could include your products or services, your management team, your company culture, or your growth potential.

Tell a story

Use your company overview to tell the story of your business. Explain how you got started, what challenges you have overcome, and what your vision is for the future. This will help investors connect with your business on a personal level.

Wrap Up with a Strong Conclusion: 

End your company overview with a concise and impactful conclusion that reinforces the main points discussed throughout. Leave your readers with a lasting impression and a clear understanding of why your company is worth their attention and investment.

By following these steps, you can create a compelling company overview that effectively communicates your business’s unique qualities and captivates your target audience. Remember to revise and refine your overview regularly to reflect any updates or changes in your organization.

Examples of Company Overviews

There are many ways to structure a company overview, and the specific content will vary depending on the organization. However, some common examples of company overviews include providing a brief history of the company and its founders, outlining the company’s mission and values, describing the products or services offered, discussing the target market and customer base, and providing information on the company’s management team and organizational structure. Some business plan templates may provide guidance on how to structure a company overview.

A good company overview includes relevant information about the company, its history, products and services, key personnel, and recent news and events. It is important to ensure that the overview is accurate and up-to-date to give potential customers or investors a clear picture of the company.

A bad company overview may lack important information or include inaccurate information. For instance, if a company fails to mention its key products or services, investors may not understand what the company does. If the overview is poorly written or contains errors, investors may question the company’s attention to detail and its overall competence.

Therefore, it is important to craft a company overview that is informative, concise, and well-written. Here are a few examples of good company overviews:

To better understand what a company overview looks like, let’s take a look at some examples.

Example 1: Tesla

Tesla’s company overview provides a brief history of the company and its mission statement, which is to accelerate the world’s transition to sustainable energy. It also includes a section on the company’s products, which include electric vehicles, energy generation and storage systems, and solar products. The company overview also highlights Tesla’s competitive advantage, which is its proprietary technology and vertically integrated business model.

Example 2: Amazon

Amazon’s company overview provides a brief history of the company and its mission statement, which is to be Earth’s most customer-centric company. It also includes a section on the company’s products and services, which include e-commerce, digital streaming, and artificial intelligence. The company overview also highlights Amazon’s competitive advantage, which is its customer-centric approach, a vast selection of products, and convenience.

Example 3: Apple

Apple’s company overview provides a brief history of the company and its mission statement, which is to design the best products in the world and enrich people’s lives. It also includes a section on the company’s products and services, which include iPhones, Macs, iPads, and Apple Watches. The company overview also highlights Apple’s competitive advantage, which is its focus on design and innovation, and its integrated hardware and software ecosystem.

FAQs on Writing a Company Overview

What is a company overview in a business plan.

A company overview is a section of a business plan that provides an introduction to the company and its history, mission, values, products or services, target market, and goals.

What should be included in a company overview?

A company overview should include information about the company’s history, mission, vision, values, products or services, target market, competitive advantage, and goals.

How long should a company overview be in a business plan?

A company overview should be brief and concise, typically between one to two pages.

Who is the target audience for a company overview in a business plan?

The target audience for a company overview in a business plan is potential investors, partners, and customers who are interested in learning more about the company.

Can a company overview be used as a standalone document?

Yes, a company overview can be used as a standalone document to provide an introduction to the company to potential investors, partners, and customers.

Should a company overview be updated regularly?

Yes, a company overview should be updated regularly to reflect any changes in the company’s mission, vision, values, products or services, target market, and goals.

Can company overview examples be used as a reference when creating a business plan?

Yes, company overview examples can be used as a reference when creating a business plan to help guide the content and structure of the section.

What are some common mistakes to avoid when writing a company overview?

Common mistakes to avoid when writing a company overview include providing too much unnecessary detail, not focusing enough on the company’s unique selling proposition, and not aligning the overview with the rest of the business plan.

Should a company overview be written by a professional?

While it’s not necessary to hire a professional to write a company overview, it can be helpful to have a professional review and provide feedback on the content and structure of the section.

Why is a company overview important?

A company overview is important because it gives investors and other interested parties a quick and easy way to understand the basics of your business. It should be clear, concise, and free of jargon or technical language that could confuse the reader.

What is the purpose of a company overview?

The purpose of a company overview is to provide a snapshot of the company’s purpose, structure, and goals. It is an opportunity for businesses to introduce themselves to potential investors, partners, and customers.

How do I make my company overview stand out?

To make your company overview stand out, you should be concise, informative, and engaging. You can use graphics, charts, or images to make your company overview more visually appealing.

Can I include financial information in my company overview?

Financial information is typically included in other parts of the business plan. However, you can mention your company’s financial goals and objectives in the company overview.

Is it necessary to include a mission statement in the company overview?

A mission statement is not necessary, but it can be included in the company overview to provide a brief summary of the company’s purpose and values.

How often should I update my company overview?

You should update your company overview as your business grows and changes. It is essential to keep potential investors and customers up to date on your company’s progress.

Final Thoughts on Writing a Company Overview

A company overview is an essential section of a business plan that provides an overview of the company’s history, mission and vision, management team, products and services, and financial performance. The purpose of this section is to give potential investors, partners, and customers a clear understanding of what the company does, its priorities, and its potential for growth. By including the right information and presenting it in a clear and concise manner, a company overview can help to establish the company’s identity, build credibility, and attract potential investors and partners.

Anup Joshi

Daraz Group Announces Layoffs to Enhance Efficiency and Growth

Kathmandu, Nepal — February 28, 2024 Daraz Group, a leading e-commerce platform in South Asia and an Alibaba subsidiary, today announced a significant organizational restructuring

what is an overview in a business plan

The Power of Video Production in Captivating Online Audiences

In the era of digital advancements, captivating audiences with compelling media has become imperative for businesses aiming to distinguish themselves in a saturated marketplace. Media

what is an overview in a business plan

What Must an Entrepreneur do After Creating a Business Plan?

Starting a business is not an easy task. So, what are the things that an entrepreneur must do after creating a business plan? A successful

What is a Company Overview? When it comes to developing a successful business plan, it’s essential to have a well-written and effective company overview. What

The Ultimate Guide on How to Void a Check: Safeguard Your Financial Security

Voiding a check is a simple yet essential process that helps protect your financial security. In this comprehensive guide, we’ll walk you through the steps

what is an overview in a business plan

Business Development Strategies For Law Firms

Law firms are always looking for ways to improve their business development strategies. In order to stay competitive, they need to find new and innovative

Your business overview template needs these items.

A man in an office uses a desktop computer to create a business plan overview template.

Learn how to use PDFs to customize your own business overview template.

Are you working on your business plan and don’t know where to start? You can consider your business overview as a first step. Think of a business overview as an introduction to your business or like an About page on a company website.

Your business overview can be a part of your business development plan or a standalone document that helps guide your business operation. Learn more below about what you should include in your business overview — and how to easily set up a PDF template to make your life a whole lot simpler.

The business plan overview checklist.

Your business overview should include a few core components. Think through the following while you’re putting together your business overview template:

  • Basic company information. Include your business name, logo, tagline, address, contact information, and a brief description of what the business does.
  • Leadership team. Introduce any business partners, executives, management, and maybe a board of directors — basically anyone involved in making key business decisions.
  • History. Provide some history about your business. When was it founded? And why? How has it evolved? This is a great place to provide context on your reasons for establishing the business.
  • Mission and vision statement. Why does the business exist, and what is your goal as a business? A mission statement is a concise answer to that first question. It highlights the problem your business solves, the value it adds, and its reason for being. And a vision statement is a concise answer to the second question. It articulates the positive impact you want the business to have. Vision statements are typically bold, sweeping, and inspirational.

How to make a business plan template.

Learning how to use a business plan template can help you start your business off on the right foot.

What is a business plan template?

A business plan template is a document with prompts and blank spaces for you to fill out in a personalized way for your business. It can help you streamline the process of creating a business plan. It allows you to break down your planning into sections efficiently. Some templates will also include subsections and questions to help you flesh out your plans. Using a template can help you assess the feasibility of your plans and set your business up for success.

When you use a business overview template, you can be sure that you aren’t missing out on any planning that is critical to your success. You have a tried and true system to follow as you sit down with your team to plan. Your business plan template is something that you and your team can refer to repeatedly to keep you on track and focused. You can also use it to adjust your plan as you go.

Once you understand the basics of a business plan template, you can learn to make one that best suits your needs. Here’s what your template will include:

  • Executive summary. This will include the information from your business overview, as outlined previously in this article. Try also to include the milestones you’ve reached as a business in your executive summary.
  • Analysis. This includes an analysis of the market, the clientele, and the competition. What is the market like at the moment? What are the opportunities and challenges? Who are your customers? What is the competition doing well, and how can you compete with them?
  • Plans. Plan for management, marketing, and finances. Who are your team members, and how will their individual strengths and connections help to manage the business? For marketing, how will you bring in and retain customers? Financially, when will your business be profitable? How much more funding is needed?
  • Appendices. Finally, create appendices to each of these sections to store important documents associated with the information in the sections. These documents might include things like market reports under your market analysis and leases under your financial plan.

Your business plan overview should include all the basic materials you need to succeed in your plans.

Start your business.

Harness the most shareable file format , and use PDFs to make a template for your business. Explore how you can create and collaborate on customized PDF business overview templates for your business with Adobe Acrobat , the creator of the PDF.

You can also easily convert files to PDF (such as Excel to PDF ), create fillable PDF forms , and compress large PDFs before sending them to team members for collaboration. Thanks to Adobe’s online services, you can collaborate remotely in real time on PDFs with your team. Acrobat also allows you to streamline your connection to clients with fillable forms and e-signatures.

what is an overview in a business plan

How to Write a Business Plan in 2023 [Examples Included]

what is an overview in a business plan

Table of contents

So you have come up with a business idea that will turn your company into a Forbes 500 enterprise? Sounds great!

However, you are going to need much more than an idea. You will need to do some comprehensive research, create operational standpoints, describe your product, define your goals, and pave out a road map for future growth.

In other words, you are going to need a business plan.

A business plan is a document that precisely explains how you are going to make your startup a success. Without it, your chances of attracting funding and investments significantly decrease.

Do you want to learn how to create a winning business plan that will take your company to the next level? We created a guide that will help you do just that.

Let’s dive in.

What Is a Business Plan?

Why and when do you need a business plan, types of business plans (what to include in each).

  • How Do You Write a Business Plan?

Best Practices for Writing a Winning Business Plan

Business plan examples.

  • Monitor the Performance of Your Business with Databox


A business plan is a comprehensive document that defines how a business will achieve its goals. It is essentially a road map for growth that includes operational standpoints from all the key departments such as marketing, financial, HR, and others.

Startups use business plans to describe who they are, what they plan to do, and how they plan to achieve it. This is an extremely valuable document for attracting investors.

However, they are valuable for the company members as well. A good business plan keeps executive teams on the same page regarding the strategies they should implement to achieve their set objectives.

Related : Reporting to Investors: 6 Best Practices to Help Increase Funding

While business plans are especially useful for startups, each business should include them. In the best-case scenario, this plan will be updated from time to time and reviewed whether the goals of the company have been met.

The main things that investors want to check out in the business plan are:

  • Product-market fit – Have you researched the market demand for your products and services?
  • Team efficiency – Does your startup have devoted professionals that will work on achieving your goals?
  • Scalability – How probable is growth in sales volumes without proportional growth or fixed costs?

An organized business plan is essentially a blueprint of your goals and it showcases your abilities as an entrepreneur.

Related : Business Report: What is it & How to Write a Great One? (With Examples)

If you want to persuade venture capitalists and banking institutions to invest in your startup, you won’t be able to do it without a solid business plan.

A business plan is helpful in two ways – it allows you to focus on the specific goals you set for the future and it provides external parties with evidence that you have done your research in advance.

But don’t just take our word for it – here are some of the things that researchers from Bplans found out when they were analyzing the benefits of business plans with the University of Oregon.

  • Companies that use business plans have recorded a 30% faster growth compared to those that didn’t use them.
  • Getting investments and loans is twice as likely to happen with the help of business plans.
  • There is a 129% increased chance for entrepreneurs to go past the ‘startup’ phase through business plans.

You should create a business plan before you decide to quit your regular job. It can help you realize whether you are ready or not.

Also, creating a business plan is helpful when:

  • You want to attract investments or funding from external parties
  • You want to find a new partner or co-founder
  • You want to attract talented professionals to join your startup
  • You need to change things up due to the slow growth

While creating a business plan is an important step, you first have to know how to differentiate all the different types. This will help you choose the one that is most suitable for your business.

Here are the most common types of business plans and what you should include in each.

One-Pager Business Plan

Startup business plan, internal business plan, strategic business plan, feasibility business plan.

The one-pager is a business plan that only includes the most important aspects of your business. It is essentially a simplified version of a traditional business plan.

When creating the one-pager business plan, your primary focus should be on making it easily understandable.

Since this business plan is rather short, you should avoid using lengthy paragraphs. Each section should be around 1-2 sentences long.

The things you should include in a one-pager business plan are:

  • The problem – Describe a certain problem your customers have and support the claim with relevant data.
  • The solution – How your products/services can solve the issue.
  • Business model – Your plan on how to make money. Include production costs, selling costs, and the price of the product.
  • Target market – Describe your ideal customer persona. Start with a broad audience and narrow it down by using TAM, SAM, and SOM models. This lets investors in on your thought process. To understand these models better, check out, for example, the importance of proper TAM evaluation for B2B startups .
  • Competitive advantage – How are you different from your competitors?
  • Management team – Include your business’s management structure.
  • Financial summary – This part should revolve around the most significant financial metrics (profit, loss, cash flow, balance sheet, and sales forecast).
  • Required funding – Define how much money you need to make your project a success.

PRO TIP: How Well Are Your Marketing KPIs Performing?

Like most marketers and marketing managers, you want to know how well your efforts are translating into results each month. How much traffic and new contact conversions do you get? How many new contacts do you get from organic sessions? How are your email campaigns performing? How well are your landing pages converting? You might have to scramble to put all of this together in a single report, but now you can have it all at your fingertips in a single Databox dashboard.

Our Marketing Overview Dashboard includes data from Google Analytics 4 and HubSpot Marketing with key performance metrics like:

  • Sessions . The number of sessions can tell you how many times people are returning to your website. Obviously, the higher the better.
  • New Contacts from Sessions . How well is your campaign driving new contacts and customers?
  • Marketing Performance KPIs . Tracking the number of MQLs, SQLs, New Contacts and similar will help you identify how your marketing efforts contribute to sales.
  • Email Performance . Measure the success of your email campaigns from HubSpot. Keep an eye on your most important email marketing metrics such as number of sent emails, number of opened emails, open rate, email click-through rate, and more.
  • Blog Posts and Landing Pages . How many people have viewed your blog recently? How well are your landing pages performing?

Now you can benefit from the experience of our Google Analytics and HubSpot Marketing experts, who have put together a plug-and-play Databox template that contains all the essential metrics for monitoring your leads. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!


You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your HubSpot and Google Analytics 4 accounts with Databox. 

Step 3: Watch your dashboard populate in seconds.

Related : Check out our comprehensive guide on writing a marketing plan report .

New businesses use startup business plans to outline their launching ideas and strategies to attract funding and investment opportunities. When creating startup business plans, you should primarily focus on the financial aspect and provide evidence that supports it (e.g. market research).

These are some of the main things that should be included:

  • Vision statement – Explain your vision for the company and include the overall business goals you will try to achieve.
  • Executive summary – A quick overview of what your company is about and what will make it successful. Make sure to include your products/services, basic leadership information, employees, and location.
  • Company description – A detailed overview of your company. Talk about the problems you will solve and be specific about customers, organizations, and growth plans. This is the place where you should state your business’s main advantages.
  • Market Analysis – Show investors that you have a good understanding of your industry and target market by providing a detailed market analysis. Try to point out certain trends, themes, or patterns that support your objective.
  • Organization and management – This section explains the structure and the management hierarchy. Also, describe the legal structure of your business.
  • Service or product line – Go into detail about the products and services you are going to sell. Explain the benefits they bring and share your intellectual property plans.
  • Marketing and sales – Talk about your marketing strategy and describe how you plan to attract new customers.
  • Financial projections – This section should be about convincing your readers why the business will be a financial success. Create a prospective financial outlook for the next few years and it includes forecasts.

An internal business plan is a document that specifically focuses on the activities within your company. While external business plans focus on attracting investors, internal business plans keep your team aligned on achieving goals.

Related : Internal vs. External Reporting: What Are the Differences?

This business plan can differentiate based on how specific you want it to be. For example, you can focus on a specific part of the business (e.g. financial department) or on the overall goals of the whole company.

Nonetheless, here are some things that should universally be included in all internal business plans:

  • Mission statement – Focus on the practical, day-to-day activities that your employees can undertake to achieve overall objectives.
  • Objectives – Provide specific goals that you want your company to achieve. Make the objectives clear and explain in which way they can be reached. Focus more on short-term objectives and set reasonable deadlines.
  • Strategies – Talk about the general activities that will help your team reach the set objectives. Provide research that will describe how these strategies will be useful in the long term.
  • Action plans – These plans revolve around particular activities from your strategy. For example, you could include a new product that you want to create or a more efficient marketing plan.
  • Sustainability – This refers to the general probability of achieving the goals you set in the internal report. Sometimes, plans may seem overly ambitious and you are going to have to make amends with certain things.

A strategic business plan is the best way to gain a comprehensive outlook of your business. In this document, forecasts are examined even further and growth goals tend to be higher.

By creating a strategic business plan, you will have an easier time aligning your key stakeholders around the company’s priorities.

Here is a quick overview of what a strategic business plan should include:

  • Executive summary – Since strategic business plans are generally lengthy, not all executives will have time to go through it. This is why you should include a quick overview of the plan through an executive summary, you can also create an executive summary template to make the step easily repeatable.
  • Vision statement – Describe what you wish to achieve in the long term.
  • Company overview – This refers to past achievements, current products/services, recent sales performances, and important KPIs.
  • Core values – This section should provide an explanation of what drives the business to do what it does.
  • Strategic analysis of internal and external environments – Talk about the current organizational structure, mission statements, and department challenges.
  • Strategic objectives – Go into detail about the short-term objectives your team should reach in a specific period. Make sure the objectives are clear and understandable.
  • Overall goals – This section should include operational goals, marketing goals, and financial goals.

A feasibility business plan is also known as a feasibility study. It essentially provides a foundation for what would be a full and comprehensive business plan. The primary focus of a feasibility plan is research.

The things you should include in a feasibility plan are:

  • Product demand – Is there a high demand for your product? Would customers be interested in buying it?
  • Market conditions – Determine the customer persona that would be interested in buying your products. Include demographic factors.
  • Pricing – Compare your desired price with the current pricing of similar products. Which price would make your service profitable?
  • Risks – Determine the risks of launching this new business.
  • Success profitability – Is there a good way to overcome the risks and make your company profitable?

How Do You Write a Business Plan Report?

As we explained in the previous heading, there are a few different types of business plan. Depending on the audience you are referring to, the language you use in the plan should be adjusted accordingly.

Nonetheless, there are certain key elements that should be included in all business plans, the only thing that will vary is how detailed the sections will be.

Include these elements in your business plan.

Executive summary

Company description, market opportunity and analysis, competitive landscape, target audience, describe your product or service, develop a marketing and sales strategy, develop a logistics and operations plan, financial projections, explain your funding request, compile an appendix for official documents.

An executive summary is a quick overview of the document as a whole that allows investors and key stakeholders to quickly understand all the pain points from the report.

It is the best way to layout all the vital information about your business to bank officials and key stakeholders who don’t have the time to go through the whole business plan.

If you summarize the sections well, the potential investors will jump into the sections they are most interested in to acquire more details.

You should write the executive summary last since you will then have a better idea of what should be included.

A good executive summary answers these questions:

  • Who are you?
  • What do you sell?
  • How profitable is it?
  • How much money do you need?

This section of the business plan aims to introduce your company as a whole. The things you include in the company description can vary depending on if you are only starting a business or you already have a developed company.

The elements included in this section are:

  • Structure and ownership – Talk about who the key shareholders in your company are and provide a full list of names. Also, mention details such as where the company is registered and what the legal structure looks like. In most countries, this is a legal requirement for AML regulations.
  • History – This segment is if you already have an existing company. Use this section to show your credibility. Include company milestones, past difficulties, and a precise date for how long your company has been operating.
  • Objectives – Describe the overall objectives of your company and how you plan to reach them.

Market analysis refers to creating your ideal customer persona and explaining why they would be interested in buying your products.

Market opportunities are the gaps that you found in the current industries and creating a way for your product to fill those gaps.

The most important step in this section is to create a target market (persona) through demographic factors such as location, income, gender, education, age, profession, and hobbies.

Make sure that your target market isn’t too broad since it can put off potential investors.

A good idea is to also include a detailed analysis of your competitors – talk about their products, strengths, and weaknesses.

Related : 12 Best Tools Marketers Use for Market Research

Although you may include a competitive analysis in the market analysis section, this segment should provide a more detailed overview.

Identify other companies that sell similar products to yours and create a list of their advantages and disadvantages. Learning about your competitors may seem overwhelming, but it’s an indispensable part of a good business plan.

Include a comparison landscape as well that defines the things that set you apart from the competitors. Describe the strengths of your product and show which problems it could solve.

Related : How to Do an SEO Competitive Analysis: A Step-by-Step Guide

Use the target audience section to fully describe the details of your ideal customer persona. Include both demographic and psychographic factors.

Ask yourself:

  • What are the demographic characteristics of the people who will buy my product?
  • What are their desires?
  • What makes my product valuable to them?

Make sure to answer all of these questions to get in the mindset of your customers.

If you need more details on how to identify your target audience , check our full expert guide.

When talking about your products and services, be as precise as possible. Mention your target audience and the marketing channels you use for targeting this audience.

This section should reveal the benefits, life cycle, and production process of your products/services. Also, it is a good idea to include some pictures of your products if possible.

When describing your products, you should highlight:

  • Unique features
  • Intellectual property rights
  • What makes the product beneficial

Marketing is the blood flow to your business’s body. Without a good marketing and sales strategy, the chances of your product succeeding are very slim.

It’s always best to already have a marketing plan in place before launching your business. By identifying the best marketing channels, you will show your investors that you researched this topic in detail.

Some of the things you should include are:

  • Reach – Explain why a specific channel will be able to reach your target market
  • Cost – Is the marketing strategy going to be cost-effective? How much money do you plan on spending on the strategy?
  • Competition – Are your competitors already using this channel? If so, what will make your product stand out?
  • Implementation – Who will be taking care of the implementation process? Is it a marketing expert? Which suppliers did you reach out to?

Related : 14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth

This section should explain the details of how exactly your company is going to operate.

These are the things you should include:

  • Personnel plan – Define how many people you plan to employ and their roles. Also, if you plan on increasing your staff, you should explain what would be the cause of that.
  • Key assets – This refers to assets that will be crucial for your company’s operation.
  • Suppliers – Mention who your suppliers will be and what kind of relationship you have with them. Your investors will be interested in this part of the section since they want to be reassured that you are cooperating with respectable counterparties.

The financial projections section is one of the most important parts of your business plan. It includes a detailed overview of expected sales, revenue, profit, expenses, and all the other important financial metrics .

You should show your investors that your business will be profitable, stable, and that it has huge potential for cash generation.

Monthly numbers for the first year are crucial since this will be the most critical year of your company.

At the very least, you should provide:

  • Funding needs
  • Profit-and-loss statement forecast
  • Balance sheet forecast
  • Cash-flow statement forecast

Related : How to Write a Great Financial Report? Tips and Best Practices

When providing the funding request, be realistic. Explain why you need that exact amount of money and where it will be allocated.

Also, create both a best-case and worst-case scenario. New companies don’t have a history of generating profits which is why you will probably have to sell equity in the early years to raise enough capital.

This will be the final section of your business plan. Include any material or piece of information that investors can use to analyze the data in your report. 

Things that could be helpful are:

  • Local permits
  • Legal documents
  • Certifications that boost credibility
  • Intellectual properties or patents
  • Purchase orders and customer contracts

After reading the previous heading, you should have a clear idea of how to write a compelling business plan.

But, just to be sure, we prepared some additional information that can be very helpful.

Here are some of the best practices you should implement in your business plan according to the most successful companies.

Keep it brief

Make it understandable, be meticulous about money, design is important.

Generally, business plans will be around 10-20 pages long. Your main focus should be to cover the essentials that we talked about, but you don’t want to overdo it by including unnecessary and overwhelming information.

In business plan, less is more.

Create a good organizational outline of your sections. This will allow investors to easily navigate to the parts they are most interested in reading.

Avoid using jargon – everyone should be able to easily understand your business plan without having to Google certain terms. 

Make a list of all the expenses your business incurs. Financial information should be maximally precise since it will directly impact the investor’s decision to fund your business idea.

After you wrap up your business plan, take a day off and read it again. Fix any typos or grammatical errors that you overlooked the first time.

Make sure to use a professional layout, printing, and branding of your business plan. This is an important first impression for the readers of the document.

Now you know what a business plan is, how you can write it, and some of the best practices you can use to make it even better.

But, if you are still having certain difficulties coming up with a great business plan, here are a few examples that may be helpful.

HubSpot’s One-Page Business Plan

Bplan’s free business plan template, small business administration free business plan template.

This One-Page Business Plan was created by HubSpot and it can be a great way to start off your business plan journey on the right foot.

You already have fields such as Implementation Timeline, Required Funding, and Company Description created so you will just need to provide your specific information.

HubSpot's One-Page Business Plan

This free business plan template highlights the financial points of the startup. If your primary focus will be your business’ financial plan and financial statements, you can use this template to save up some time.

It can also be useful for making sure everyone in your company understands the current financial health and what they can do to improve it.

BPlan’s Free Business Plan Template

If you need additional inspiration to kick start your own business plan, you can check out this free template by small business administration .

You just have to decide which type of plan you want to create and then review the format of how it should look like.

Small Business Administration Free Business Plan Template

Monitor and Report on the Performance of Your Business with Databox

Tracking your company’s performance is an indispensable part of quality decision-making. It is crucial that you know how your business strategy is performing and whether it needs to be optimized in certain areas.

However, doing this manually will undoubtedly take a hefty amount of your valuable time. You will have to log into all of the different tools, copy-paste the data into your reports, and then analyze it. And this isn’t a one-time thing – you have to do it at least once a month.

Luckily, Databox can lend a helping hand.

By using customizable dashboards from Databox, you will be able to connect data from all your different tools into one comprehensive report. Not only that, but you can also visualize the most important metrics to make your presentation to shareholders immensely more impactful.

Did you spend a lot of time cutting and pasting? Say ‘no more’ to that. You will be able to use that time to better analyze your business performances and monitor any significant changes that occur.

Leave the grueling business reporting process in the past and sign up for a free trial with Databox.

Share on Twitter

Get practical strategies that drive consistent growth

How to Write an Executive Summary for a Report: Step By Step Guide with Examples

8 best reporting tools in 2024, how to do an seo competitive analysis: a step-by-step guide.

' src=

Build your first dashboard in 5 minutes or less

Latest from our blog

  • How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics March 8, 2024
  • Growth Rate Formula – A Complete Guide March 8, 2024
  • Metrics & KPIs
  • vs. Tableau
  • vs. Looker Studio
  • vs. Klipfolio
  • vs. Power BI
  • vs. Whatagraph
  • vs. AgencyAnalytics
  • Product & Engineering
  • Inside Databox
  • Terms of Service
  • Privacy Policy
  • Talent Resources
  • We're Hiring!
  • Help Center
  • API Documentation

Pledge 1%

wisebusinessplans logo

  • Customer Reviews
  • Net 30 Account
  • Wise Services
  • Steps & Timeline
  • Work at a Glance
  • Market Research at a Glance
  • Business Plan Writing Services
  • Bank Business Plan
  • Investor Business Plan
  • Franchise Business Plan
  • Cannabis Business Plan
  • Strategic Business Plan
  • Corporate Business Plan
  • Merge and Acquisition Business Plan (M&A)
  • Private Placement Memorandums (PPM)
  • Sample Business Plans
  • Professional Feasibility Study
  • PowerPoint Presentations
  • Pitch Deck Presentation Services
  • Business Plan Printing
  • Market Research
  • L-1 Business Plan
  • E-2 Business Plan
  • EB-5 Business Plan
  • EB-5 Regional Centers
  • Immigration Attorneys
  • Nonprofit Business Plan
  • Exit Business Planning
  • Business Planning
  • Business Formation
  • Business License
  • Business Website
  • Business Branding
  • Business Bank Account
  • Digital Marketing
  • Business Funding Resources
  • Small Business Loans
  • Venture Capital
  • Net 30 Apply

Wise Business plans logo

  • Frequently Asked Questions
  • Business Credit Cards
  • Talk to Us 1-800-496-1056

How to Write Company Overview for Business Plan

How to Write a Company Overview for a Business Plan

A company overview introduces your company.

People reading your business plan want to know about your business idea , how you plan to make your business idea a success and what are your chances of success. 

Why should you Write a Company Overview?

What goes into a company overview, how to write a business overview, company overview examples.

Your company overview is one of the important pieces of a business plan. Think of your company as a vehicle and your business plan a journey. You can navigate your way to success with a strong vehicle.  

Many business plans are made with the sole purpose of attracting funding and investment. If you have the same goal, writing a good company overview is essential.

A company overview is your chance to show your company’s strengths and the unique value proposition that your company offers. 

You can answer investors’ concerns here and convince them of your success. Lenders and investors want to know if their debt or investment will be secure with your business. 

When you can develop their confidence with your company overview section, it is likely that they will consider your business for investment. 

Want to write a business plan? Get help from our business plan writers for hire !

Here is what you should include in your company overview section of a business plan.

What you should include in your company overview

1-Basic Information

 The basic information of your company includes when your company was formed, how many employees you have, how much you are selling currently, your customer demographics, etc.

2- Owners & Managers Profiles  

Include your owners’ and managers’ profiles in the business plan company overview section. 

Showing the responsible people in your company and introducing your capable team to the world helps you gain investors’ confidence. 

If you can show that your business idea is credible and your team is capable of successfully carrying out the plan, your chances of getting funds from investors and backers increase.

3- Company History

Company history is relevant for old businesses. 

The companies working in the industry for some time and have shown steady growth over time have an easy time convincing lenders. 

Many times, a company that has already developed the product, tested it in the market, and has representative customers to show gets investment.

If you are in the business for a few years, investors would like to know about your representative customers, product or service performance in the past, and data on how soon the product will pay for itself in terms of reduced costs or increased efficiency.

4- Mission Statement

Try to write a simple mission statement. It should be easy to read and easy to understand. 

Keep your mission statement short to one or two sentences only. 

5- Product/Service and Customer 

Shortly discuss your product or service in your business overview. 

Tell your readers about your product or service, how it is different and why it will capture a market share.

You’ll need to shortly discuss your competitors to clear your unique proposition. Discuss what the competitors’ product or service is lacking and how you are filling that gap.

Mention your target customers. Many people will overestimate their target customers. Keep the estimates realistic and take a second opinion on this from a knowledgeable person.

Discuss your future goals at the end of the company overview section. 

Consider answering these questions when writing about your business goals. 

  • How will you grow your customer base?
  • How will you increase your market share?
  • If and how will you increase your service area

Access our free business plan examples now!

How to write a business overview

Follow these simple steps to write a business overview for your business plan. Remember your business overview is only a small section and you’d want to keep it short. 

Use Elevator Pitch

Your elevator pitch is the shortest version of your business plan. Start your company overview with your elevator pitch.

Keep yourself to the Basics

A company description is meant to shortly introduce your company. Make a small paragraph for each point but restrict yourself to the basics. 

Fight the urge to lengthen it as you have a full document ahead to explain your business plan. We recommend that you write the company overview after you have written your business plan. That way, you’ll know what is the most concise way to include all necessary details.

Show Passion for your Business

Show your love and passion for your business. Make your company introduction engaging with your passion and excitement for your business.

Keep it Compact

You know your company better than anyone elsel. Your emotions may carry you away from the topic. Here, think in terms of the readers of your business plan and write a compact, to-the-point firm overview or corporate overview. 

Your business plan readers are only partly interested in your company. They want to know if your company can meet business plan goals. Keeping your company overview brief will help readers get to the point easily.

Have Structure 

A company overview example structure looks like this:

  • Basic Introduction to your company
  • Introduction the team
  • Company history 
  • Mission Statement 
  • Product or Service 
  • Customer profile
  • Future goals 

Consider writing 1, 2 sentence paragraphs for each point to write a compact and well-structured company overview.

Get a test reader 

Ask someone with some knowledge of the topic to read your company overview. 

You may miss your mistakes or even not recognize them. However, the second pair of eyes will be able to spot errors and mistakes without any bias.

Proofreading checks your work for grammar, punctuation, and spelling. Some tools like Grammarly also help you do that but it is still better to ask a human to proofread your work.

Why should you put so much effort into writing a business plan and a company overview? 

You may need to see a business description example to exactly know what you need to write about.

Cleaning Service Company Overview Example

Anna Active Cleaning Services offers home cleaning services in Detroit. This sole proprietorship is based in East Side, Detroit. 

Anna Active Cleaning offers services to local residents. We are also available on call for jobs in the other areas of the city. 

Our CEO, Ms. Anna Smith,  is a single mother with an ambition for helping people live well. She has a high school diploma. 

Ms. Smith has over 5 years of combined experience in managing home cleaning businesses. Our team includes 4 female workers with over 10 years of experience and 3 of them have a professional house cleaning certificate. 

Anna Active Cleaning started in May 2018 as a small local business. The lack of quality home cleaning services in her area inspired Ms. Smith to start this business. 

We have successfully served over 1000 customers in the past 3 years. Most of our customers repeatedly hire us. 

Our mission statement is: “Everyone deserves a clean and shining home, we will make it happen for you”.

Anna Cleaning Service offers home cleaning, kitchen cleaning, floor cleaning, and laundry services. Our customers include homeowners, working women, parents with kids who can’t spare time, or new movers. 

Our goal is to first expand to all areas of Detroit city and then to all major cities in Michigan and neighboring states. We are working hard to achieve the first goal within one year and expansion goals within 5 years i.e, before the end of 2027.

Worried about writing a business plan? Hiring a business plan writer can ease your worries and create a strong plan.

Tips for writing a strong company overview for a business plan:.

  • Keep it concise: Your company overview should be no more than a few pages long. The goal is to give your readers a high-level overview of your business without overwhelming them with too much detail.
  • Your company name and legal structure.
  • Your mission statement and vision.
  • Your products or services.
  • Your target market.
  • Your competitive landscape.
  • Your management team.
  • Your financial projections.
  • Proofread carefully: Before you submit your business plan to potential investors or lenders, be sure to proofread your company overview carefully for any errors in grammar or spelling.

 A company overview in a business plan provides a summary of your business, including its mission, vision, goals, and key details such as its legal structure, location, and founding date. It gives readers a snapshot of your business and sets the stage for the rest of the plan.

A company overview should include essential information about your business, such as its name, legal structure, location, industry, target market, unique selling proposition, and competitive advantage. It should also highlight any notable achievements, milestones, or partnerships.

Structure your company overview by starting with a concise mission statement that encapsulates your business’s purpose. Then, provide an overview of your business history, including key milestones and achievements. Finally, outline your business’s unique value proposition and competitive advantage.

A company overview is important in a business plan as it gives readers an understanding of your business’s identity, purpose, and market positioning. It helps investors, lenders, and other stakeholders grasp the essence of your business and its potential for success.

When writing a company overview, focus on presenting a clear and compelling narrative that highlights your business’s strengths, values, and market relevance. Use concise and impactful language, and make sure to tailor the content to your target audience’s needs and interests.

  • Focus on your unique selling proposition (USP).
  • Be specific and data-driven.
  • Write in a clear and engaging style.
  • Tell a story.

One Comment

I believe this website has some really excellent info for everyone : D.

Leave a Reply

Your email address will not be published. Required fields are marked *

Quick Links

Made in USA

  • Investor Business Plans
  • M&A Business Plan
  • Private Placement
  • Feasibility Study
  • Hire a Business Plan Writer
  • Business Valuation Calculator
  • Business Plan Examples
  • Real Estate Business Plan
  • Business Plan Template
  • Business Plan Pricing Guide
  • Business Plan Makeover
  • SBA Loans, Bank Funding & Business Credit
  • Finding & Qualifying for Business Grants
  • Leadership for the New Manager
  • Content Marketing for Beginners
  • All About Crowdfunding
  • EB-5 Regional Centers, A Step-By-Step Guide
  • Logo Designer
  • Landing Page
  • PPC Advertising

Wise Business Plan New Logo White

  • Business Entity
  • Business Licensing
  • Virtual Assistant
  • Business Phone
  • Business Address
  • E-1 Visa Business Plan
  • EB1-A Visa Business Plan
  • EB1-C Visa Business Plan
  • EB2-NIW Business Plan
  • H1B Visa Business Plan
  • O1 Visa Business Plan
  • Business Brokers
  • Merger & Acquisition Advisors
  • Franchisors

Proud Sponsor of

  • 1-800-496-1056

US flag

  • (613) 800-0227

Canada flag

  • +44 (1549) 409190

UK flag

  • +61 (2) 72510077

Australia flag

State of the Union: Biden vows to raise taxes on wealthy, corporations

Tax break curbs.

State of the Union address


Reporting by David Lawder; Editing by Heather Timmons, Will Dunham and Stephen Coates

Our Standards: The Thomson Reuters Trust Principles. , opens new tab

Knives are displayed for sale at the "Survival & Prepper Show" in Longmont

Pakistan's former President Zardari wins another term

Pakistan's former President Asif Ali Zardari won a second term on Saturday, supported by the ruling coalition in a vote by parliament and regional assemblies, the election presiding officer said.

People attend a job fair in Beijing

Bowser, business leaders pitch $400M plan to fix D.C.’s ailing downtown

A rise in violent crime across the city, coupled with the possible departure of the wizards and capitals, have added to a sense of urgency to stabilize downtown.

what is an overview in a business plan

D.C. officials unveiled recommendations Monday to revive the city’s ailing downtown and help return the revenue it generates to pre-pandemic levels — emphasizing public safety as worries about crime escalate and reconceptualizing corridors that once catered to 9-to-5 employees as office vacancies rise.

The long-awaited Downtown Action Plan was set in motion by Mayor Muriel E. Bowser (D) nearly a year ago and is a linchpin of the District’s “Comeback Plan” that she announced to begin her third term and includes a goal of increasing downtown’s population by 15,000 residents. The downtown plan contains short- and long-term initiatives with a price tag of $401 million over the next five fiscal years, identifying the need for a “resilient and adaptable mixed-use downtown” that can draw new residents, visitors and businesses.

The downtown plan was originally expected to be released last fall, but the groups leading the effort, including the DowntownDC and Golden Triangle business improvement districts, extended the public comment period due to high levels of interest. Ongoing concerns about the city’s revenue paired with recent developments downtown — including last year’s historic rise in violent crime across the city and Ted Leonsis’s December announcement that he intends to move the Washington Wizards and Capitals from Capital One Arena in Chinatown to Northern Virginia — have only added to a sense of urgency to stabilize the area.

Among the plan’s wide-ranging proposals: recruiting more universities to fill up excess office space, simplifying regulations to attract new small and international businesses, and creating a “history triangle” between Farragut Square, Franklin Park and Lafayette Square that would draw visitors from the Mall.

“I’m guilty of this myself, I talk about downtown like it’s one big place — it really isn’t,” Bowser said Monday before viewing a presentation about the plan at the Woolly Mammoth Theatre Company downtown. “It’s a lot of very distinct places that have different personalities, and will lend themselves to different opportunities.”

D.C.’s five-year economic strategy: Equity and population growth

Still, city officials say that a more extensive, detailed version of the Downtown Action Plan will not be ready until May. For now, it takes the form of a summary of recommendations and broad spending priorities that the report’s authors say, if fully funded and realized, will help mitigate the negative trends threatening the viability of downtown and the city’s overall financial health.

Downtown brings $2.3 billion in revenue to the city’s coffers each year, which represents about one-fourth of the city’s total local revenue annually. The report says annual tax revenue generated from downtown has declined by $243 million since 2019, and if current conditions are left unabated, could decline by an additional $193 million over the next five to 10 years. Office vacancy rates downtown have crept up to a record high of at least 21 percent so far in the first quarter of fiscal 2024, according to data provided by the DowntownDC Business Improvement District (BID).

“Once a bustling employment center, Downtown D.C. has faced an outflow of office workers in response to remote and telework trends, and it has not added nearly enough visitors and residents to offset the resulting loss of day-to-day activity,” the report says. “Without intervention, underutilized commercial space and decreased activity are poised to fuel a self-reinforcing cycle of declining investment, property values and tax revenue.”

The plan arrives just a few weeks before Bowser is expected to deliver her fiscal 2025 budget to the D.C. Council. Citing the looming expiration of pandemic-era federal funds and continued challenges with the commercial real estate market at a hearing this month, City Administrator Kevin Donahue warned that this year’s budget formulation would be the most difficult since the 2007-era recession.

Despite these concerns, the Downtown Action Plan still calls for $39 million in new spending in fiscal 2025 and $401 million during the course of the city’s five-year financial plan, including a $31.5 million total investment in public safety; $82.5 million toward events and streetscape improvements to attract new visitors; $45 million toward retaining office workers, including the expansion of funds for new and expanding businesses; and $40 million to create more residential opportunities, including “an examination of areas where modest changes to the Height Act can yield dramatic improvements to housing opportunities and affordability.”

Other investment recommendations focus on transportation, increasing retail opportunities, enhancing downtown’s parks and open spaces, and providing $2.5 million for a “dedicated team and marketing efforts to facilitate the transformation of Downtown D.C. into a global learning hub.”

“It’s not lost on us that it’s a really challenging and precarious fiscal climate, so we’re thinking about these big, broad investments that are needed to right-size and turn things around in downtown,” Gerren Price, president and CEO of the DowntownDC BID, told reporters last week. “We’re really thinking about it in the context of invest today so that you begin to get returns later.”

Once fully implemented, the plan’s authors estimate that downtown could generate $487 million more in annual tax revenue than it would without intervention. Their belief is that the city’s initial efforts will spur additional investment from the private sector.

In downtown D.C., a long-vacant historic building could pose opportunity

In the realm of public safety, the plan’s short-term recommendations include a lighting assessment and an increased budget for a newly launched program to create “ Safe Commercial Corridor ” hubs to keep neighborhoods safe and clean through a combination of efforts from public safety and human services agencies. The first hub opened in Chinatown two weeks ago.

The plan also focuses on making downtown more friendly to small businesses by simplifying licensing and permitting regulations and in April, launching a soft-landing program to attract international companies and start-ups. And to accelerate the number of housing conversions downtown — the plan notes there are now fewer than five units of housing there for every 100 employees — it suggests streamlining construction and building permitting processes while offering a 10-year suspension of the Tenant Opportunity to Purchase Act (TOPA), a law that gives tenants a first right of purchase, for new housing projects that are not replacing existing housing.

“It’s something we do think is a no-cost policy intervention that can really help to unlock potential new and future residential development in downtown,” Price said of the TOPA recommendation, which mirrors an incentive in the city’s Housing in Downtown Abatement Program , which the plan also requests to be expedited.

From a big-picture perspective, the plan acknowledges the looming need for D.C. to consider a “Plan B” for the Capital One Arena site should Leonsis’s plan to move the Capitals and Wizards come to fruition, and to identify dedicated funding for the bus system and Metrorail in the face of the transit system’s budget shortfall.

“I don’t want anybody to think that Capital One Arena just the way it is is good enough. Because part of what we know is it could be more interactive with the streets that surround it,” Bowser said Monday, noting the city’s $500 million offer to help Monumental Sports improve the facility. “Part of our visioning process for what’s next for Gallery Place and Chinatown includes a vision with the Capitals and Wizards, and one without.”

The plan also outlines a vision for certain geographic areas of downtown, such as growing an “Equity, Innovation and University District” in the area known informally as Penn West , near Golden Triangle.

Guard shoots alleged robber at Chinatown Walgreens, a frequent target of crime

These geographic suggestions coincide with the new downtown “Public Realm Plan ,” which was also released by the city Monday. That concurrent effort, led by the city’s Office of Planning, lays out detailed proposals to rethink public spaces. Leaders of that effort say their ideas could be executed right away, like transforming some streets in Gallery Place into a “Festival Plaza” with a year-round outdoor market.

Another element of that plan reimagines I Street as a “Greenway” connecting the several public parks that now line the corridor, like Franklin Park and City Center, from Chinatown to Foggy Bottom.

“The covid-19 pandemic really elevated how people think about their streets, their sidewalks, their parks and the value that they have around them,” said Anita Cozart, director of the Office of Planning. “… Whether they be festivals or entertainment opportunities that happen outdoors, those are all kinds of things that we want make sure we’re making space for as we move our downtown from what is [now] office-dominated.”

what is an overview in a business plan

Cookies on GOV.UK

We use some essential cookies to make this website work.

We’d like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services.

We also use cookies set by other sites to help us deliver content from their services.

You have accepted additional cookies. You can change your cookie settings at any time.

You have rejected additional cookies. You can change your cookie settings at any time.

what is an overview in a business plan

Chancellor delivers lower taxes, more investment and better public services in ‘Budget for Long Term Growth’

  • ‘Budget for Long Term Growth’ sticks to the plan by delivering lower taxes, better public services and more investment, while increasing size of economy by 0.2% in 2028-29 and meeting fiscal rules – taking the long-term decisions needed to build a brighter future.

what is an overview in a business plan

  • Economy turning a corner, with inflation expected to fall to target next quarter, wages consistently rising faster than prices and better growth than European neighbours.
  • Chancellor capitalises on progress with ‘Budget for Long Term Growth’, sticking to the plan by putting over £900 a year back into the average worker’s pocket thanks to changes at Autumn Statement and a second Employee National Insurance tax cut from 10% to 8% in April for 27 million working people.
  • 2 million self-employed also get a second tax cut through a further 2p reduction in the NICs main rate from 8% to 6% - saving the average self-employed worker £650 when combined with cuts at Autumn Statement.
  • Personal tax cuts since Autumn are worth £20 billion, slashes the effective personal tax rate for an average earner to its lowest level since 1975, and will lead to equivalent of 200,000 more full time workers joining the labour market.
  • High Income Child Benefit Charge to be assessed on a household-basis by April 2026, and immediate support for working families by increasing the threshold to £60,000 and halving the rate at which Child Benefit is repaid – representing a £1,260 boost on average for around half a million working families.
  • The NHS in England will receive a £2.5 billion day-to-day funding boost for 2024/25 and £3.4 billion in capital investment over the forecast period to help unlock £35 billion in productivity savings over the next Parliament by harnessing new technology like AI and cutting admin workloads - part of landmark Public Sector Productivity Plan to deliver better public services.
  • The average car driver will save £50 this year as the 5p cut and freeze to fuel duty is maintained until March 2025, while pubs, breweries and distilleries will benefit from a further freeze to alcohol duty until February 2025 – which will also save consumers money on their favourite tipple.
  • New tax reliefs and investments will help establish the UK as a world leader in high-growth industries such as the creative sector, advanced manufacturing and life sciences, while 28,000 SMEs will be taken out of VAT registration altogether – encouraging them to invest and grow.

More tax cuts for working people, more investment and a plan for better public services headlined Chancellor Jeremy Hunt’s ‘Budget for Long Term Growth’ today, Wednesday 6 March. 

With the independent Office for Budget Responsibility ( OBR ) confirming inflation is set to fall to target a year earlier than previously expected, wages rising consistently and the economy outperforming European neighbours, the Chancellor said he would stick to the plan to improve living standards by rewarding work and growing the economy. 

Building on the 2 percentage point cut to Employee National Insurance at Autumn Statement, Mr Hunt announced a second 2p cut from 10% to 8% from April. Taken together with the cut to Employee National Insurance at Autumn Statement, this slashes the main rate of Employee NICs by a third and means the average worker earning £35,400 a year will be over £900 better off this year. 

The Chancellor also went further with tax cuts for the self-employed, having reduced Class 4 NICs from 9% to 8% and abolished the requirement to pay Class 2 NICs at Autumn Statement. Today he announced a further 2p cut to Class 4 NICs for the self-employed to 6%, meaning the average worker earning £28,000 will be £650 better off compared with last year. 

Combined with changes at Autumn Statement, today’s announcements deliver personal tax cuts worth £20 billion and reduce the effective personal tax rate for a median earner to its lowest level since 1975. The OBR says these reductions will lead to the equivalent of around 200,000 extra full-time workers by 2028/29, as people increase their working hours and move into work. This boost is why the Chancellor has prioritised NICs cuts in his ‘Budget for Long Term Growth’ and why he will continue to do so when fiscally responsible. He set out that his long-term ambition is to end the unfairness of double taxation of work. 

Mr Hunt also announced that the High Income Child Benefit Charge will be assessed on a household basis by April 2026, with a consultation to come on achieving this.  

To ensure working families benefit from increasing their earnings before this change is made, the threshold to start paying back Child Benefit will increase in April from £50,000 to £60,000 – a 20% increase which will take 170,000 families out of paying the charge this year – while Child Benefit will no longer need to be repaid in full until earnings exceed £80,000. This represents a £1,260 boost on average for around half a million working families, rising to nearly £5,000 for some families when combined with tax cuts since Autumn Statement. This will put an end to the current unfairness, where two parents earning £49,000 a year receive the full Child Benefit while a household with a single earner on over £50,000 does not. The OBR says the immediate changes to the HICBC will lead to an increase in hours worked equivalent to around 10,000 more people entering the workforce on a full-time basis. 

The Chancellor also announced a landmark Public Sector Productivity Plan which marks the first step towards returning public sector productivity back to pre-pandemic levels and will ensure taxpayers’ money is spent as efficiently as possible. OBR analysis suggests that raising public sector productivity by just 5% would deliver up to £20 billion of benefits a year.  

Backed by £4.2 billion in funding, the plan will allow public services to invest in new technologies like AI, replace outdated IT systems, free up frontline workers from time-consuming admin tasks and take action to reduce costs down the line. The NHS will receive £3.4 billion as part of this over the forecast period - doubling investment in digital transformation, significantly reducing the 13 million hours lost by doctors every year because of old IT and delivering test results faster for 130,000 patients a year thanks to AI-fitted MRI scanners that help doctors read results more quickly and accurately. This investment, which comes alongside an extra £2.5 billion cash injection for 2024/25 to support the NHS improve performance and reduce waiting times, means the NHS can commit to delivering £35 billion in productivity savings over the next Parliament, while the £800 million to boost productivity across other public services will deliver an extra £1.8 billion in productivity benefits by 2029. 

New tax breaks and investments will help to establish the UK as a world-leader in high-growth industries. The UK’s creative industries will be backed by over £1 billion, including higher tax reliefs to lower the cost of producing visual effects in high-end TV and film, a 40% relief on gross business rates until 2034 will be introduced for eligible film studios, and a new tax credit for independent British films with a budget of less than £15 million. Orchestras, museums, galleries and theatres will also benefit from a permanent 45% tax relief for touring productions and 40% relief for non-touring productions, while £26 million will fund maintenance and repairs at the National Theatre.   

A £360 million package will support innovative R&D and manufacturing projects across the life sciences, automotive and aerospace sectors – with a further £45 million funding to accelerate medical research into common diseases like cancer, dementia and epilepsy – while the Green Industries Growth Accelerator will be allocated an extra £120 million to build supply chains for offshore wind and carbon capture and storage.  

Opportunity will be spread across the country with hundreds of millions in funding to extend the Long Term Plans for Towns to 20 new places and a swathe of cultural projects, while local leaders will also be empowered to improve their communities through more devolved powers and a new North-East trailblazer devolution deal which comes with a funding package potentially worth over £100 million to support the region’s growth ambitions. 

The Chancellor also took steps to make the tax system simpler and fairer. The ‘non-dom’ tax regime will be abolished and replaced with a fairer system from April 2025 where new arrivals to the UK pay the same tax as everyone else after four years – raising £2.7 billion a year by 2028/29. As the oil and gas sector’s windfall profits from higher prices are expected to last longer, the sunset clause on the Energy Profits Levy will be extended by a year to March 2029, raising £1.5 billion while encouraging investment in the UK’s energy security by promising to legislate for its abolition should market prices fall to their historic norm sooner than expected. 

Accompanying forecasts by the OBR confirm that the combined impact of decisions taken at Spring Budget and the preceding two fiscal events will increase the size of the economy by 0.7% and increase total hours worked by the equivalent of 300,000 full-time workers by 2028-29  - with the combined impact of government policy since Autumn Statement 2022 reducing the tax burden in the final year of the forecast by 0.6%. Today’s announcements will reduce inflation in 2024/25, bring the equivalent of over 100,000 people into the workforce by 2028-29 and permanently grow the economy by 0.2% - with borrowing falling in every year of the forecast. 

Lower taxes 

With the economy turning a corner and debt on track to fall as a share of GDP, the Chancellor delivered further tax cuts for working people – rewarding work, boosting growth and helping families with the cost of living. 

  • Following a 2 percentage point cut in the Autumn Statement, the main rate of Employee National Insurance will be cut again by a further 2 percentage points from 10% to 8% in April – a one third reduction in the main rate of National Insurance which means the average worker on £35,400 will receive a tax cut of over £900 compared to last year.
  • Following a 1 percentage point cut in the Autumn Statement, the main rate of Class 4 NICs for the self-employed will be cut by a further 2 percentage points from 8% to 6% from April - saving the average self-employed person on £28,000 over £650 compared to last year when combined with scrapping the requirement to pay Class 2 NICs announced at Autumn Statement.
  • Personal tax cuts worth £20 billion delivered since Autumn, which reduces the effective personal tax rate for a median earner to its lowest level since 1975.
  • High Income Child Benefit Charge (HICBC) will be administered on a household rather than an individual basis by April 2026, with a consultation in due course, while around half a million working families will benefit from an increase in the threshold from £50,000 to £60,000 and raising the level at which Child Benefit is fully repaid to £80,000 – worth £1260 per family on average.
  • OBR says combined changes to NICs will lead to the equivalent of around 200,000 new full-time workers joining the labour market by 2028-29 as people increase working hours and move into work, while confirmed changes to the HICBC will bring in the equivalent of an additional 10,000 full-time workers.
  • The main rates of fuel duty will be frozen again until March 2025 with the temporary 5p cut also extended, saving car drivers around £50 this year and £250 since the 5p cut was introduced – a £5 billion tax cut.
  • The six-month alcohol duty freeze announced at Autumn Statement will be extended until 1 February 2025, saving consumers 2p on a pint of beer, 1p on a pint of cider, 10p on a bottle of wine and 33p on a bottle of spirit compared to if the planned rise had gone ahead. This will benefit 38,000 pubs across the UK, while reducing inflation this year.
  • The higher rate of Capital Gains Tax ( CGT ) on property will be cut from 28% to 24% from April 2024 – firing up the residential property market and supporting thousands of jobs that rely on it.
  • Building on the single biggest investment in childcare in English history, nurseries and preschools will be protected from rising costs through a guarantee that future funding will rise with a combination of inflation, earnings and the National Living Wage – certainty the sector needs to expand and deliver the rollout, which will save some parents using the full 30 hours up to £6,500 a year.
  • The most vulnerable families will receive targeted support through a £500 million extension to the Household Support Fund for an extra 6 months to September 2024, helping local authorities to support people with the cost of essentials, as well as abolishing the £90 fee for Debt Relief Orders so households struggling with problem debts can get the help they need, and extending the maximum period for Universal Credit budgeting advances from 12 to 24 months.

Better public services 

While growth is key to delivering high-quality public services, the Chancellor backed the NHS with more funding and outlined the first steps towards getting public sector productivity back to pre-pandemic levels. 

  • Day-to-day public spending will increase by 1% higher than inflation on average over the next parliament, as Chancellor confirms spending levels will not be cut.
  • The Public Sector Productivity Plan announced today with a £4.2 billion investment will improve public service delivery and get better value for taxpayers’ money through better tech, freeing frontline workers from time-consuming admin and making earlier interventions to reduce costs later down the line.
  • The NHS will receive an additional £3.4 billion as part of this to invest in new tech and digital transformation, including making the NHS app a single front door for patients, piloting new AI to halve form-filling times for doctors, rolling out universal electronic patient records, and over one hundred upgraded AI-fitted scanners so doctors can read MRI scans more accurately and quickly. This improves patient care and helps unlock £35 billion in productivity savings by 2030.
  • This means the NHS can commit to raising productivity in the NHS to 2% on average by 2028-29, at the upper end of the 1.5-2% ambition in the Long Term Workforce Plan – delivering a health service fit for the future. The NHS also gets a £2.5 billion funding boost for 2024/25.
  • £800 million will be invested to boost productivity across other public services, including £230 million for drones and new technology like facial recognition which will free up police officers’ time for more frontline work and £75 million to roll out the highly successful Violence Reduction Unit model across England and Wales.
  • This investment in non-NHS public services will help deliver up to £1.8 billion of benefits by 2029, with further measures including digitising jury bundles to free up 55,000 working hours spent on admin, creating 200 new children’s social care place to tackle overspends, and expanding the use of AI across government to make it easier to spot and catch those who try to defraud the public purse.
  • Defence spending is expected to hit 2.3% of GDP next year after £11 billion investment announced at Spring Budget 2023.

More investment 

Building on recent investments in the UK by Google, Nissan and Microsoft, Mr Hunt announced exciting new investments in key growth sectors and set out plans to support businesses of all sizes to grow. 

  • Significant package of support to establish the UK as a world leader in fast-growing industries over the next five years, including over £1 billion in new tax reliefs for creative industries, £270 million in automotive and aerospace R&D projects focusing, and a £120 million top up for the Green Industries Growth Accelerator to help build supply chains for offshore wind and carbon capture and storage.
  • £45 million will fund medical research to develop new medicines for diseases like cancer, dementia and epilepsy, and the UK’s ability to manufacture them will be boosted by plans for a £650 million AstraZeneca investment to build a new vaccine manufacturing hub in Liverpool and expand their footprint in Cambridge - thanks to government support for the life sciences sector.
  • Opportunity will be spread across the country with hundreds of millions in funding to extend the Long Term Plans for Towns to 20 new places, over £240 million to build nearly 8,000 homes in Barking Riverside and Canary Wharf alongside a new life sciences hub, and a new £160 million deal to acquire two site to develop nuclear for our energy security.
  • Local leaders will be empowered, with a new North-East trailblazer devolution deal which comes with a funding package potentially worth over £100 million in support for the region, and powers devolved to Buckinghamshire, Warwickshire and Surrey.
  • Draft legislation will be published within weeks to extend full expensing – a £10 billion tax cut for business every year to help them invest for less – to leased assets when affordable to do so, strengthening one of the most attractive capital allowance regimes of any major country.
  • SMEs will be supported to invest and grow through a £200 million extension of the Growth Guarantee Fund, helping 11,000 small businesses to access the finance they need, and an increase in the VAT registration threshold from £85,000 to £90,000 which will take around 28,000 small businesses out of paying VAT altogether.
  • Pensions and savings reforms, including the introduction of a new UK ISA allowing an additional £5,000 annual investment in UK equities tax-free and new British Savings Bonds offering savers a guaranteed rate for 3 years, will deliver better returns for savers.

Sustainable public finances 

The ‘Budget for Long Term Growth’ delivers lower taxes, better public services and more investment in a responsible way, the OBR confirming the Chancellor’s fiscal rules are on track to be met. 

  • Underlying debt will fall as a share of the economy to 92.9% in 2028/29 - meeting the debt rule with £8.9 billion headroom. Headline debt will fall as a percentage of GDP every year from 2024/25.
  • Public sector borrowing falls in every year of the forecast. The deficit will be 2.7% of GDP in 2025-26 – meeting the second fiscal rule to get borrowing below 3% of GDP three years early - and by 2028-29 it falls to 1.2% of GDP, which is the lowest level since 2001-02.
  • Measures to tackle the tax gap will bring in an additional £4.5 billion a year by 2028/29, saving nearly £10 billion for the public purse when combined with policies announced at Autumn Statement.
  • The ‘non-dom’ regime will be replaced by a simpler system where arrivals have access to a more generous scheme for their first four years of tax residency before paying tax in the same way as everyone else, raising £2.7 billion a year by 2028/29 without deterring investment.
  • The Energy Profits Levy sunset clause will be extended from March 2028 to March 2029 to raise £1.5 billion a year, but legislation in the Finance Bill will abolish the Levy if market prices fall to their historic norm sooner than expected – maintaining investment in our energy security.
  • A duty on vapes will be introduced from October 2026 to protect young people and children from the harm of vaping, alongside a one-off increase in tobacco duty to recognise the role vapes play in helping people to quit smoking. This will raise a combined £1.3 billion by 2028/29.
  • Multiple Dwellings Relief will be abolished from June after showing no evidence of promoting investment in the private rented sector - raising £385 million a year – and the Furnished Holiday Lettings tax regime will be abolished from April 2025, raising £245 million a year while making it easier for local people to find a home in their community.

Further information 

  • The Chancellor’s speech can be found later this afternoon here .
  • Other documents published alongside the Spring Budget today can be found here .

Share this page

The following links open in a new tab

  • Share on Facebook (opens in new tab)
  • Share on Twitter (opens in new tab)

Is this page useful?

  • Yes this page is useful
  • No this page is not useful

Help us improve GOV.UK

Don’t include personal or financial information like your National Insurance number or credit card details.

To help us improve GOV.UK, we’d like to know more about your visit today. We’ll send you a link to a feedback form. It will take only 2 minutes to fill in. Don’t worry we won’t send you spam or share your email address with anyone.

International Women’s Day: What is it and why do we need it?

International Women’s Day is observed on 8 March every year.

International Women’s Day is observed on 8 March every year. Image:  Unsplash/ThisisEngineering RAEng

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Kate Whiting

A hand holding a looking glass by a lake

.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved .chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} with our crowdsourced digital platform to deliver impact at scale

Listen to the article

This article was first published in 2022 and updated.

  • 8 March is International Women’s Day – devoted to celebrating the achievements of women and seeking gender equality.
  • The campaign theme in 2024 is #InspireInclusion , while the official theme of the UN observance of the day is ‘ Invest in women: Accelerate progress ’.
  • It will take another 131 years to reach gender parity, according to the World Economic Forum's Global Gender Gap Report 2023 .

Gender equality is central to the Sustainable Development Goals (SDGs) of the United Nations (UN) – and a perennial item on the Secretary-General's annual priority list.

SDG5 calls for the world to " Achieve gender equality and empower all women and girls " by 2030.

Empowering women can boost economies and help the peace process, believes António Guterres, but it needs to happen faster.

"We are promoting women's full and equal participation and leadership in all sectors of society, as a matter of urgency," he told the UN General Assembly, outlining the agency's priorities on 7 February 2024.

It will take another 131 years to reach gender parity , according to the World Economic Forum's Global Gender Gap Report 2023.

The continued fight for women’s rights is marked each year by International Women’s Day (IWD).

What is International Women’s Day and when did it start?

IWD takes place on 8 March every year.

It began life as National Women’s Day in the United States back in February 1909. The following year, at the second International Conference of Working Women in Copenhagen, Denmark, women’s rights activist Clara Zetkin called for an international women’s day to give women a greater voice to further their demands for equal rights.

It was unanimously approved by the female attendees from 17 countries, including Finland’s first three women MPs. International Women’s Day was marked for the first time in March 1911 – and the date was fixed as 8 March in 1913. The UN celebrated it for the first time in 1975 and in 1996 it announced its first annual theme: "Celebrating the past, Planning for the Future".

How is the day marked around the world?

International Women’s Day is celebrated as a national holiday by countries across the globe, with women often given flowers and gifts – and there are IWD events in major cities worldwide .

On 8 March 1914, there was a women’s suffrage march in London, calling for women’s right to vote, at which high-profile campaigner Sylvia Pankhurst was arrested.

In 2001, the internationalwomensday.com platform was launched to reignite attention for the day, celebrate women’s achievements and continue to call for gender parity.

On the centenary in 2011, sitting US President Barack Obama called for March to be known as Women’s History Month. He said: “History shows that when women and girls have access to opportunity , societies are more just, economies are more likely to prosper, and governments are more likely to serve the needs of all their people.”

The World Economic Forum has been measuring gender gaps since 2006 in the annual Global Gender Gap Report .

The Global Gender Gap Report tracks progress towards closing gender gaps on a national level. To turn these insights into concrete action and national progress, we have developed the Gender Parity Accelerator model for public private collaboration.

These accelerators have been convened in twelve countries across three regions. Accelerators are established in Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Mexico and Panama in partnership with the Inter-American Development Bank in Latin America and the Caribbean, Egypt and Jordan in the Middle East and North Africa, and Japan and Kazakhstan in Asia.

All Country Accelerators, along with Knowledge Partner countries demonstrating global leadership in closing gender gaps, are part of a wider ecosystem, the Global Learning Network, that facilitates exchange of insights and experiences through the Forum’s platform.

Have you read?

In these countries CEOs and ministers are working together in a three-year time frame on policies that help to further close the economic gender gaps in their countries. This includes extended parental leave, subsidized childcare and making recruitment, retention and promotion practices more gender inclusive.

If you are a business in one of the Gender Parity Accelerator countries you can join the local membership base.

If you are a business or government in a country where we currently do not have a Gender Parity Accelerator you can reach out to us to explore opportunities for setting one up.

What is the theme of International Women’s Day in 2024?

Each year, there are effectively two different themes: one proposed as a campaign theme by the IWD website, which this year is #InspireInclusion , and the UN's official, which this year is " Invest in women: Accelerate progress ".

UN Women and the UN's Department of Economic and Social Affairs jointly publish an annual update on the progress towards SDG5.

In the latest – Progress on the Sustainable Development Goals: The gender snapshot 2023 – they reveal there's an "alarming" $360 billion annual deficit in spending on gender-equality measures.

A gender-focused SDG stimulus package to deliver transformational results for women, girls and societies.

UN Women has outlined areas that need joint action to ensure women are not left behind:

Investing in women: A human rights issue

"Gender equality remains the greatest human rights challenge. Investing in women is a human rights imperative and cornerstone for building inclusive societies. Progress for women benefits us all."

Implementing gender-responsive financing

"Due to conflicts and rising fuel and food prices, recent estimates suggest that 75% of countries will curb public spending by 2025 . Austerity negatively impacts women and crowds out public spending on essential public services and social protection."

Shifting to a green and caring economy

"The current economic system exacerbates poverty, inequality, and environmental degradation , disproportionately affecting women and marginalized groups. Advocates for alternative economic models propose a shift towards a green and caring economy that amplifies women’s voices."

Supporting feminist change-makers

"Feminist organizations are leading efforts to tackle women’s poverty and inequality. However, they are running on empty, receiving a meagre 0.13% of total official development assistance ."

What is the state of gender parity globally?

The World Economic Forum’s Global Gender Gap Index 2023 found that, although the global parity score has recovered to pre-pandemic levels, "the overall rate of change has slowed down significantly".

The index benchmarks 146 countries across four key dimensions (Economic Participation and Opportunity, Educational Attainment, Health and Survival and Political Empowerment) and tracks progress towards closing gender gaps over time.

Of the four gaps tracked, Political Empowerment remains the largest, with only 22.1% closed – a 0.1 percentage point increase on 2022.

The gender health gap: It's more than a women’s issue. Here’s why

Why clear job descriptions matter for gender equality, buses are key to fuelling indian women's economic success. here's why, what is the gender pay gap.

The gender gap in Economic Participation and Opportunity remained the second largest of the gaps, with only 60.1% closed so far (up slightly from 58% in 2022). The pandemic and the cost-of-living crisis is having a disproportionate impact on women .

The gender pay gap is the “difference between the average pay of men and women within a particular group or population” according to the Fawcett Society, which campaigns for equal pay in the UK.

Each year, the charity marks Equal Pay Day in the UK, the day of the year at which women stop earning relative to men. In 2023, that date was 22 November.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

The Agenda .chakra .wef-n7bacu{margin-top:16px;margin-bottom:16px;line-height:1.388;font-weight:400;} Weekly

A weekly update of the most important issues driving the global agenda


  1. How to Create the Perfect Business Plan Infographic

    what is an overview in a business plan

  2. 18 Best Sample Business Plans & Examples to Help You Write Your Own

    what is an overview in a business plan

  3. How to Create a Business Plan (7+ Business Plan Templates)

    what is an overview in a business plan

  4. Business Plan Executive Summary

    what is an overview in a business plan

  5. Business Overview Ppt Show

    what is an overview in a business plan

  6. What To Include In A Business Plan Executive Summary

    what is an overview in a business plan


  1. No investment Business Plan || Business Starting Ideas for Beginners

  2. business plan

  3. Business Plan 🤪

  4. Type of business plan discussion🔥| How to Start New business in 2024@RupaOdiaKahani

  5. Business Plan

  6. BUSINESS IDEA IN 2024 || Business Information and Idea || Business Plan discussion


  1. How To Write a Business Overview (With Examples)

    Follow the steps below to start drafting a business overview to include in your business plan: 1. Start with your pitch. The first sentence of your business overview should serve as a sort of elevator pitch for your company—a quick summary that defines who you are and what you do. In your pitch, you may include your offerings as a company and ...

  2. How to Write a Company Overview for a Business Plan

    The company overview is the part of your business plan that gives the basics and background of your business. It's the foundation on which you will build the rest of your business plan.

  3. Examples of Company Overviews in a Business Plan

    What To Include in Your Company Summary. The company summary section of a business plan should include: Business name. Location. Legal structure (i.e., sole proprietorship , LLC , S Corporation, or partnership) Management team. Mission statement. Company history (when it started and important milestones)

  4. How To Write A Business Plan (2024 Guide)

    The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit in the current market or are ...

  5. Write your business plan

    Executive summary. Briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company's leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.

  6. How to Write a Company Overview + Examples

    1. Cover the basics. Start by listing and grouping your business information into the appropriate sections. Depending on what you intend to do with your plan, this may be all you need for now. This is a high-level overview of your business; the most important thing is having all the necessary information in one place.

  7. Business Plan: What It Is, What's Included, and How to Write One

    Business Plan: A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a ...

  8. A Quick Guide to How to Write a Company Overview for Your Business Plan

    It provides a general overview of your company, its products or services and its customers. A business overview helps to introduce and spark the attention of investors, potential partners, clients and other stakeholders by succinctly presenting this crucial information. It appears right after the executive summary in the business plan. Even ...

  9. Business Plan Executive Summary Example & Template

    Every business plan has key sections such as management and marketing. It should also have an executive summary, which is a synopsis of each of the plan sections in a one- to two-page overview ...

  10. How to Write a Great Business Plan: Overview and Objectives

    Focus on the basics first: Identify your industry: Retail, wholesale, service, manufacturing, etc. Clearly define your type of business. Identify your customer. You cannot market and sell to ...

  11. How to Write a Business Plan: Beginner's Guide (& Templates)

    The executive summary is a brief overview of your entire business plan, giving anyone who reads through your document a quick understanding of what they're going to learn about your business idea. However, you need to remember that some of the people who are going to read your business plan don't want to or have time to read the entire thing.

  12. Business Plan

    A business plan is a document that contains the operational and financial plan of a business, and details how its objectives will be achieved. It serves as a road map for the business and can be used when pitching investors or financial institutions for debt or equity financing. A business plan should follow a standard format and contain all ...

  13. What is a Business Plan? Definition, Tips, and Templates

    The executive summary of a business plan sets the stage for the rest of the document. It includes your company's mission or vision statement, value proposition, and long-term goals. 3. Company Description. This brief part of your business plan will detail your business name, years in operation, key offerings, and positioning statement. You ...

  14. Business Plan: What It Is + How to Write One

    A business plan is a written document that defines your business goals and the tactics to achieve those goals. A business plan typically explores the competitive landscape of an industry, analyzes a market and different customer segments within it, describes the products and services, lists business strategies for success, and outlines ...

  15. How to Write a Simple Business Plan

    Write the Executive Summary. This section is the same as in the traditional business plan — simply offer an overview of what's in the business plan, the prospect or core offering, and the short- and long-term goals of the company. Add a Company Overview. Document the larger company mission and vision.

  16. How to Write a Business Plan

    A business plan is a document that outlines crucial elements of a successful business like your goals, strategies, ... it's time to outline just how a business plan is written. Executive Summary. The executive summary provides an overview of your business, including your mission statement, products or services, target market, and financial ...

  17. Business Plan: What it Is, How to Write One

    Learn about the best business plan software. 1. Write an executive summary. This is your elevator pitch. It should include a mission statement, a brief description of the products or services your ...

  18. How to Write a Company Overview [With Examples]

    A company overview is an essential section of a business plan that provides an overview of the company's history, mission and vision, management team, products and services, and financial performance. The purpose of this section is to give potential investors, partners, and customers a clear understanding of what the company does, its ...

  19. Business Plan

    A business plan is an effective way of communicating with potential investors, and the level of expertise and time used in preparing a business plan also gives professional credibility to entrepreneurs. It analyzes and predicts the chances of success for the investor and helps to raise capital. Features of a Good Business Plan 1. Executive Summary

  20. What to include in a business plan overview template

    The business plan overview checklist. Your business overview should include a few core components. Think through the following while you're putting together your business overview template: Basic company information. Include your business name, logo, tagline, address, contact information, and a brief description of what the business does.

  21. How to Write a Business Plan in 2023 [Examples Included]

    Vision statement - Explain your vision for the company and include the overall business goals you will try to achieve. Executive summary - A quick overview of what your company is about and what will make it successful. Make sure to include your products/services, basic leadership information, employees, and location.

  22. How To Write a Company Overview (With Example and Tips)

    Here are the steps for how to write a company overview: 1. Understand your target audience. When you understand the goals, values and motivations of the audience to which you're presenting the company overview, it can help you adapt your plan to suit your audience's interests. For example, if you're presenting your plan to an investor who ...

  23. How to Write a Summary Business Plan

    4. Values: Provide a list of three to five core principles upon which you will build the business and stick to no matter what. 5. Goals: Make a list of three to five long-term goals that translate ...

  24. How To Write a Company Overview in a Business Plan?

    2- Owners & Managers Profiles. Include your owners' and managers' profiles in the business plan company overview section. Showing the responsible people in your company and introducing your capable team to the world helps you gain investors' confidence. If you can show that your business idea is credible and your team is capable of ...

  25. Pharmacy Reporting (RxDC) Frequently Asked Questions (FAQs)

    Premium and Life Years data for each plan, aggregated by state and market segment: Life Years - The total number of members covered by the plan on a given day of each month of the calendar year (total member months), divided by 12. Earned premium - All money paid by a member as a condition of the member receiving coverage.

  26. State of the Union: Biden vows to raise taxes on wealthy, corporations

    U.S. President Joe Biden vowed Thursday to raise taxes on wealthy Americans and large companies, announcing plans in his State of the Union address to hike corporate minimum taxes and cut ...

  27. Bowser, business leaders pitch $400M plan to fix D.C.'s ailing downtown

    Despite these concerns, the Downtown Action Plan still calls for $39 million in new spending in fiscal 2025 and $401 million during the course of the city's five-year financial plan, including a ...

  28. Two Sessions: China sets GDP target of 'around 5%' for 2024 ...

    To boost government spending for major projects, Li announced a plan to issue 1 trillion yuan ($139 billion) of ultra-long special central government bonds this year, the first such sale since 2020.

  29. Chancellor delivers lower taxes, more investment and better public

    'Budget for Long Term Growth' sticks to the plan by delivering lower taxes, better public services and more investment, while increasing size of economy by 0.2% in 2028-29 and meeting fiscal ...

  30. International Women's Day: What is it and why do we need it?

    8 March is International Women's Day - devoted to celebrating the achievements of women and seeking gender equality. The campaign theme in 2024 is #InspireInclusion, while the official theme of the UN observance of the day is 'Invest in women: Accelerate progress'.; It will take another 131 years to reach gender parity, according to the World Economic Forum's Global Gender Gap Report 2023.