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Free Travel Agency Business Plan Template

Okay, okay. I know you’re crazy thrilled that you’ve found a free travel agency business plan template for your agency! I promise we’ve got a super razzly-dazzly one that will help you craft THE BEST travel agency business plan out there. So we’ll have you download your free travel agency business plan template in just a second, and then we’ll walk you through the different pieces of the business plan in the article.

Sound like a (business) plan?!

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What Is the Purpose of a Travel Agency Business Plan?

Here's a sneak preview of what you can expect from HAR's business plan below. (Need no convincing? Download it here .)

Business plans got their start as a way for banks to vet new businesses before deciding to give them a loan. After all, people that have thought long and hard about their business and taken the time to painstakingly write down all the steps and intricacies have a higher likelihood of success.

Now when it comes to travel agencies, you may think having a business plan is overkill or outdated. Sure, if you’re opening a storefront agency or a franchise you may need some capital from the bank/investor so a business plan may be a necessity. But now that most agencies are home-based, the median start-up cost for a non-franchise travel agency is $1,000 . If you’re not getting a loan, do you really need a business plan?

If you’re starting a travel agency, here’s a few reasons why creating a travel agency business plan might be helpful to you:

  • Practical: it will help you feel prepared and confident as you make important business decisions.
  • Inspirational: it will help remind you what it is that inspired you to start a travel agency and what kind of impact you hope to have on your clients. The kinds of things that will remind you why you started all these shenanigans when logistical tasks like taxes get boring or complicated.

The other thing a travel agency business plan can do? It will help you describe your agency—the service you provide (do you have a niche?), the market in which you’re operating, the money you need to get started and keep going, and the people you need to help you get there (accountants? Sub agents? Bookkeeper? Web Developer?) In short, it can help you feel prepared and confident, and our free travel agency business plan is going to help you with that!

Download HAR’s Free Travel Agency Business Plan Template

We have a handy dandy (and free) travel agency business plan template for YOU, dear reader! Yay, it is the companion to this article.

We’re offering our travel agency business plan template free (no catch) because we want your new business to be off to the best start possible!

Alright, now you’ve downloaded our free travel agency business plan template, great! We’ve already filled it out for our fictional travel agency, Corona Travels , and now we need to work on personalizing this business plan to your travel agency.

To update your personal business plan template with your brilliant ideas, all you'll need to do is delete the sample description provided in the template and add in your own material! In the next section, we walk you through each part of the business plan. I recommend that as you read through the article, you compare the sections of the travel agency business plan template. That way, you'll have an explanation for each part with an example.

Let’s jump in and start tailoring the business plan template to your travel agency!

Hold up. Still need to get your agency set up? We have just the thing.

Now, a business plan template may feel like you're getting ahead of yourself if you haven't named and/or registered your business yet! If you still need to take strides to get your agency off the ground (your agency, name, niche, registration, host affiliation etc.) we have a course that will fast-forward that process.

Check out HAR's 7 Day Set Up Accelerator course to get your agency set up faster so you can start monetizing sooner! The course is written and taught by HAR Founder, Steph Lee, and professional Educator, Bridget Lee. It includes nine chapters with 70+ instructional videos, course quizzes, peer accountability, and monthly meet-ups with HAR members and industry experts.

7DS Accelerator Travel Agency Startup Courses

Now, let's go over the business plan!

Travel Agency Business Plan, Part 1: Overview

The overview is like an executive summary that briefly summarizes all aspects of your travel agency business plan. You can think of this as the “elevator pitch” of your travel agency business plan. Oddly enough, I like to do these summaries last, since then you’ll have all the info at your fingertips that you'll need to summarize.

So what details are you filling out in this first part of the travel agency business plan?

  • Name of Your Business: Not sure what your travel agency name is yet? We can help you with that .
  • Location: Is it your house? A PO box? A storefront? Your sister’s basement?
  • Your Travel Niche: Specializing as a travel agent is more important than ever. Selling travel is about much more than booking. It’s also about bringing knowledge, expertise, access, and resourcefulness to the table—all the qualities that help separate you from an OTA (online travel agency).
  • Your Target Client: Luxury? Families? LGBTQ? Cruisers? Boomers or Millennials? Honeymooners? Foodies? Who do you imagine your client to be and how will this shape the way you develop your travel agency?
  • Your Competition: Another way to look at this is, who are your industry peers? What might your customers consider if they don’t use you as a travel agent? (Try to think beyond OTAs like Expedia.)
  • The expertise of Management Team: Okay, so your management team might be you and the office dog (we know who’s the alpha in the office!). But even if that’s the case, this section is an opportunity to reflect on your strengths as a travel agency owner.
  • Financial Projections: Unless you’re coming into the industry with a book of business, this might seem intimidating. It’s hard to know what to expect right? But the good thing is we have an amazing resource for you: “ Travel Agency Startup Costs and Earnings: What to Expect ” Wow! Who knew?!
  • Travel Agency Mission Statement: This will help you remember why you did this in the first place, and remind you what kind of impact you hope your business will have on others! Warm fuzzies, right?!

And hey, we’re done with Part 1!! Just like that. ;)

I know you can barely contain your excitement to start reading about our next section, business foundations !

Travel Agency Business Plan, Part 2: Business Foundations

This section of your travel agency business plan provides background information on your agency. If you’re brand-spanking new, much of this information will be provided in the overview. If your business has roots, it may be a little more complex.

This section can include:

  • Legal Structure : What type of business is your agency? LLC? Sole Prop? S Corp? Has it changed over time?
  • Agency Founders and Their Role in the Formation of Your Travel Agency : Who are the founders and what are their roles?

Ah, that was a nice and easy section, wasn’t it? Now we need to start getting real. Yes, folks, the well-loved travel agency business plan template goes OCD in the next section!

Travel Agency Business Plan, Part 3: Product or Service

This section is where the rubber hits the road with your niche and will help you begin to think about developing preferred supplier relationships with your travel agency.

  • Products/ Services Provided: This may seem obvious—you sell travel! But if you’re considering providing other services (even if it’s a future goal), it will be important to consider that too. In addition to planning and booking travel, this may include: Coaching clients to book their own trips; trip consultations; wedding planning; providing education, training or mentorship to other agents; facilitating educational webinars (etc.); speaking at industry events.
  • Sales Projections: This is hard if you haven’t booked any travel yet. But consider what kind of travel you want to sell. How many clients are you booking? How many trips do you aim to sell weekly/monthly/annually?

This is a good opportunity to make financial goals for your travel agency. What kind of annual income are you aiming for? How much would you have to sell in one year to reach that?

If you are providing multiple services as a part of your travel agency business, what is the breakdown among those different services?

  • Industry Projections for Your Travel Services: We’ve done a lot of legwork for you on this one in our travel agency business plan template. But, if you want to add more, imagine this as describing the industry viability to someone who is not within the industry. What influences demand for your travel services? How is the health of the travel industry overall? Check out HAR's latest income survey results !

Now that you’ve dug into the details in this section, let’s move into the next section of your travel agency business plan that doesn’t tax your brain. It’s about management structures and it’s equal parts easy and boring (#honest).

Travel Agency Business Plan, Part 3: Management Structures

This will be a very fast exercise if you are opening your agency alone :). If you’re working for yourself, you may also want to consider outside organizations that influence your business:

  • If applicable, which host agency/franchise do you belong to?
  • If you or your host belongs to a consortium, which one?
  • What travel organizations are you a part of? (i.e. ASTA, IGLTA, PATH, CCRA etc.)
  • Since you are an independent agent, these outside organizations won’t have a direct stake in your business, but they may influence your day-to-day operations in some way.

If you're flying solo, you can probably stop here! But if you have or want to take on sub agents or employees you’ll want to do the above, and you’ll also need to go into more depth with your travel agency management structure below:

  • If applicable, create an organizational chart of your travel agency. You can think of this as a business version of a family tree. This will help you visualize who the players are and what roles they serve to your agency.
  • What value do the different management positions add to your travel agency?
  • What are the responsibilities of their positions?
  • Describe other ICs or employees/ positions and their responsibilities. How will they complement what you do for your agency? (i.e. Sell a different type of travel under your brand? Work on sales? Bookings only? Administrative assistant?)
  • If you have sub agents or employees, break down overall payroll expenses. What is their compensation? A commission split? A base salary? A combination of the two? Will you provide any bonuses or benefits if you have employees?
  • Do you anticipate future additions to your staff?

Phew! That was a long one. Well, you certainly nailed it. Kudos!

Travel Agency Business Plan, Part 3.2: Who Is Your Office Mascot?

This is probably the most important factor in building a business plan. How the heck are you going to get up and work every morning without a dog pushing their cold nose into your face, or a cat trying to use your neck as their personal radiator?

HAR dogs

Still with me? Okay, no more goofing off. Just wanted to throw in a fun interlude . . . I’ll get back to business now.

Travel Agency Business Plan, Part 4: Marketing Strategy

This section of your travel agency’s business plan will help you clarify some of your marketing goals in the long term.

  • Who are your major clients? Include names, location, and what kind of travel they prefer. What was the sales volume for each customer? Have they provided referrals for your business?
  • Who are prospective clients? Who might be other potential travel clients for you? Parenting class members? Your yoga class? Regulars at your favorite bookstore? Do you have a way to informally see how they might respond to your travel services?

Marketing Plan

What is your marketing plan? Consider things such as:

  • Your pricing. For example, if you want to charge fees.
  • How do you want to market to clients? Online, at wedding expos, in line at the grocery store?
  • What region do you want to target and if you want to target clients outside your locale, how do you plan to do so?
  • What is the flow of your services during planning, travel and post-trip? How do you plan on getting feedback from your customer once the travel is complete?
  • What are your marketing priorities ? Networking? Referral? Online? Social media?
  • Sales Strategy: Now that you have a list of potential clients and a marketing plan, how will you reach out to prospective clients? Host a cocktail hour? Send a mailing? Go to networking meetings? Do you need to outsource or delegate any tasks to help you with your sales efforts?

Are you ready to head on over to that travel agency business plan template you have a love-hate relationship with? Good, because you’re gonna read all about Corona Travels marketing strategy and how they plan on closing the leads they get . . . and maybe you can steal some of Sol’s ideas for your agency. :)

Travel Agency Business Plan, Part 5: Technology

What kind of tech do you need to help your agency get up and running, and what technology will you need to keep your travel agency machine humming? You don’t need everything at once, but you’ll want to have an idea of what you need to reach some travel agency milestones you’re going for.

You might want to consider things like:

  • Travel Agency Website
  • Read up on different website options for agencies
  • Customer Relations Management (CRM):
  • ClientBase Online
  • Online Scheduling Tools:
  • Itinerary Builders:
  • Axus Travel App
  • IT Explorer
  • Payment Processing (for fees)
  • Quickbooks Payments (use this link for 50% off first SIX months -- normally it's 3 months)
  • TESS (built into CRM)
  • Travel Joy (built into CRM)
  • WixPayments
  • Bookkeeping and Accounting
  • Google Sheets ( part of Google Workspace )
  • Mac Numbers
  • Quickbooks Online / Quicken (use this link for 50% off first SIX months -- normally it's 3 months)
  • Quickbooks Online (use this link for 50% off first SIX months -- normally it's 3 months)
  • Booking tools
  • Google Workspace : We have an exclusive 10% off promo code for Google Workspace! Just fill out the form and we'll send you the code.
  • Office equipment
  • Fax: FaxZero
  • Scanner: Scanner Pro ($3.99 in Apple App Store)
  • Scanner: Tiny Scanner (Google Play Store)
  • Business Card Scanner: CamCard (Free on Apple App Store | .99 on Google Play Store )
  • Forms / E-signatures*
  • JotForm (free plan allows e-signatures)
  • RightSignature
  • Email Automation
  • Sendinblue (that's what we currently use, and I highly recommend it!)
  • Active Campaign
  • Constant Contact
  • Online Meetings / Video Conferencing
  • Google Meet (part of Google Workspace )
  • Secure Password Manager (also known as The Handiest Thing Ever )
  • Mileage Tracking
  • MileIQ (Free but if you ever decided to upgrade, use this link for 10% off paid plans)

Just because it’s technology, it doesn’t mean it has to be state of the art or über fancy. You can pick and choose where you want to allocate your financial resources on tech: I’ve spoken with several travel agents who swear by a combination of sticky notes, physical calendars, and Excel spreadsheets.

Think about which of these technologies you really need. If you go with a host agency or consortium, which of these technologies do they provide? Looking forward as your business grows, which technologies do you anticipate you’ll want to phase in?

Choosing those technologies was fun, wasn’t it? But now we need to iron out how you’re going to run the agency. So let’s move into the next section of your travel agency’s business plan template and make sure you’re running a tight ship!

Travel Agency Business Plan, Part 6: Operations

Developing a plan for travel agency operations will help you understand how to ensure your business runs smoothly, in addition to understanding the capacity of your travel agency. For this section of your travel agency business plan you’ll want to consider:

  • What is your sales volume compared to your sales capacity? How much travel can you actually sell in the time you want to spend working to sell travel?
  • Who are your preferred suppliers? Who are your host or consortium’s, preferred suppliers? How do these suppliers (and your host) disburse commissions and on what timeline? How does this impact your bookkeeping and workflow?
  • If you are booking groups, plan ahead. Are there any special cruise sailings or new ships you want to block space for? Is a resort opening a new property that you’re excited about and might be in high demand? Is there a new exciting product coming up that you want to get ahead of?
  • In order to find out about some of these opportunities, what travel publications do you want/ need to subscribe to? (*Ahem* Make sure HAR is one of them!!) How are you utilizing your host or consortium resources to stay ahead?

OMG. OMG!!! That’s right, keep that grin plastered on your face because we’re entering the final leg. You did it!

Travel Agency Business Plan, Part 7: Administrative Support

As a business owner, there will be a lot of external organizational support as you go. First, we’ll focus on financial logistics. What are the business names (or contacts) and addresses of some of your administrative support? This may include:

  • Your bank/ banker
  • Accountant and/or Bookkeeper
  • Host agency or consortium
  • Legal counsel/ lawyer

Congratulations. You Have a Travel Agency Business Plan!

Seriously, that was INTENSE. Give yourself a huge pat on the back. Creating a business plan for your travel agency ain’t for the faint of heart, but you did it.

Go ahead and tell us about your process. Was our free travel agency business plan template helpful? Did it help to think things through and write a business plan for your agency? Was it a waste of time? Most importantly, what kind of office pet do you have and what sort of moral support do they provide?

Comment below!

*Editor's Note: This article was originally published on April 16th, 2019. We updated it on the publish date listed on the article!

About the Author

Mary Stein - Host Agency Reviews

Mary Stein has been working as a writer and editor for Host Agency Reviews since 2016. She loves supporting travel advisors on their entrepreneurial journey and is inspired by their passion, tenacity, and creativity. Mary is also a mom, dog lover, fiction writer, hiker, and a Great British Bake Off superfan.

Mary Stein - Host Agency Reviews

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travel agent business plan sample

Home » Travel & Tourism

A Sample Travel Agency Business Plan Template

Travel Agency

A travel agency is a company that provides travel and tourism-related services to individuals, families, groups, and corporate organizations. A travel agency can also provide outdoor recreation activities, airline booking, car rentals, cruise trips, hotels, travel insurance, package tours, guide books, VIP airport lounge access, arranging logistics for luggage and medical items delivery, public transport timetables, car rentals, and bureau de change services.

Available statistics show that the market size of the travel agency sector in the United States fell to 20.69 billion U.S. dollars in 2020, down from the previous year’s total of 56.96 billion U.S. dollars. But the market size of the industry is expected to increase by 38.3 percent in 2023. in 2023, the market size of this sector was forecast to reach 34.64 billion, and $407.7 billion in 2023.

Steps on How to Write a Travel Agency Business Plan

Executive summary.

Mason Gray™ Travel Agency, Inc. is a registered travel agency that will be located in Ponte Vedra Beach, Florida. We have been able to secure all the necessary permits for our facility.

At Mason Gray™ Travel Agency, Inc., our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are experienced in the travel and tours industry . Mason Gray is the founder and CEO of Mason Gray™ Travel Agency, Inc.

Company Profile

A. our products and services.

Mason Gray™ Travel Agency, Inc. will handle all aspects of travel and tours such as booking flight tickets, securing transit visas, booking shuttle buses or taxi cabs, car rentals, hotel and cruise line bookings, insurance policy cover, sale of travel guide books, and sale of foreign currencies.

b. Nature of the Business

Our travel agency will operate both the business-to-business and business-to-consumer business models.

c. The Industry

Mason Gray™ Travel Agency, Inc. will operate in the travel and tourism services industry.

d. Mission Statement

Our mission is to establish a world-class travel agency that will provide professional travel and tourism services to a wide range of clientele both in the United States of America and other parts of the world.

e. Vision Statement

Our vision is to be among the top 3 travel agencies in the whole of the United States of America.

f. Our Tagline (Slogan)

Mason Gray™ Travel Agency, Inc. – Your Most Reliable Travel Agency!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Mason Gray™ Travel Agency, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEOs’ assets from claims against the business, including lawsuits.

h. Our Organizational Structure

  • Chief Executive Officer
  • Admin and HR Manager
  • Travels and Tours Consultant
  • Marketing and Sales Executive
  • Customer Care Executive/Front Desk Officer

i. Ownership/Shareholder Structure and Board Members

  • Mason Gray (Owner and Chairman/Chief Executive Officer) 56 Percent Shares
  • Matt Romel (Board Member) 14 Percent Shares
  • Daniel Jota (Board Member) 10 Percent Shares
  • Verone Lamp (Board Member) 10 Percent Shares
  • Cloe Alpha (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • Ideal Location for travel agency
  • Highly Experienced and Qualified Employees and Management
  • Availability of all kinds of travel and tours services
  • Excellent membership package

b. Weakness

  • Budget limitations
  • Inability to properly manage off-peak seasons such as bad winter and pandemics influenced lockdown
  • A new business that will be competing with well-established travel agencies
  • Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

  • Excellent location – Ponte Vedra Beach, Florida is a thriving market for travel and tour service.
  • Increase in the inflow of tourists to our location
  • Online market, new services, new technology, and of course the starting of new markets

i. How Big is the Industry?

The travel agencies industry is worth over $407.7 billion in the United States.

ii. Is the Industry Growing or Declining?

The travel agencies industry is growing. Available data shows that the market size of the Travel Agencies industry is expected to increase by 38.3 percent in 2023.

iii. What are the Future Trends in the Industry

The travel and tour industry is changing, and players in the industry are improvising. No doubt, technology, and social media will change the landscape of the industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them

No, there are no niche ideas in the travel agency business.

v. Can You Sell a Franchise of your Business in the Future?

Mason Gray™ Travel Agency, Inc. has plans to sell franchises in the nearest future and we will target the United Kingdom, Canada, and Australia.

  • The arrival of new travel agencies within our market space
  • Low demand during the pandemic will reduce industry profitability.
  • Economic uncertainty
  • Liability problems
  • The government could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.

i. Who are the Major Competitors?

  • The American Automobile Association (AAA)
  • American Express
  • Avenues of the World Travel
  • Beachfronts Travel
  • Frosch Travel
  • En Route Travel
  • MK All Around Travel, Inc.
  • TravelStore
  • CruiseOne, Hargarther, Thaler & Associates LLC
  • Independent Agency of Avoya Travel
  • Cary Travel Express
  • CWT Vacations
  • Connie Lemmon Travel, an Independent Agency of Avoya Travel
  • LoBracco Travel, LLC, an Independent Agency of Avoya Travel
  • World Travel
  • First in Service
  • Bluegreen Travel Services
  • CruiseOne – Gary E. Smith & Associates
  • My Paradise Planner.

ii. Is There a Franchise for Travel Agency Business? If YES, List them

  • The American Express Company
  • Cruise Planners
  • Dream Vacations
  • Travel Leaders
  • Expedia Cruises
  • Results! Travel
  • Tix Travel & Ticket Agency
  • Expedia CruiseShipCenters.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Travel Agency Business?

There are no county or state regulations and zoning laws for travel agencies. Players in this industry are expected to work with the existing regulations governing such business in the county or state where their business is domiciled.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market age range covers people that are 18 years and above.

ii. Level of Educational

We don’t have any basic educational qualifications for those who we are targeting; everyone is welcome to do business with us.

iii. Income Level

Anyone who can afford our service fee will be welcome to make use of our travel agency.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people that will patronize our travel agency.

v. Language

There is no restriction when it comes to the language spoken by the people that will patronize our travel agency.

vi. Geographical Location

Anybody from any geographical location is free to do business with us.

vii. Lifestyle

Mason Gray™ Travel Agency, Inc. will not restrict any customer based on their lifestyle, culture, or race from doing business with us.

b. Advertising and Promotion Strategies

  • Host Themed Events That Catch Attention.
  • Tap Into Text Marketing.
  • Use FOMO to Run Photo Promotions.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships with Other Businesses in Your Area

i. Traditional Marketing Strategies

  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street Furniture, and Cabs.
  • Including direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Pay-per-click (PPC).
  • Affiliate Marketing
  • Mobile Marketing.

iii. Social Media Marketing Plan

  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target demography.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Mason Gray™ Travel Agency, Inc. will make sure it covers premium, skimming, economy or value, and penetration. All our pricing strategies will reflect;

  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, managed service providers, marketplaces, or value-added resellers—to market our travel agency.

Mason Gray™ Travel Agency, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand product or service that is competitively priced.

b. Inventory Strategy

Mason Gray™ Travel Agency, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Mason Gray™ Travel Agency, Inc.  will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

Mason Gray™ Travel Agency, Inc. will operate a refund policy but it will be dependent on the service providers we are working with. Please note that service providers such as hotels, airline companies and taxi companies et al will determine the kind of return policy we will operate. Aside from the above, we will be committed to giving out incentives to our loyal customers.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us to provide excellent customer service, and understand the needs, experiences, and pain points of our customers. We will make use of effective CRM software to be able to achieve this.

Operational Plan

We plan to expand our revenue by 50 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include organizing regular giveaways and other incentives. These strategies will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Travel Agency Business?

  • The office is open for the day’s work
  • The walk-in areas, chairs, and tables are properly arranged
  • Walk-in customers are attended to
  • Deliveries of visas, flight tickets, and hotel bookings are made
  • Reports are written and submitted to superior officers
  • The facility is administratively closed for the day.

b. Production Process (If Any)

There is no production process when it comes to the travel agency business.

c. Service Procedure (If Any)

When a travel agency is opened and everything is in place, customers either come in to request the services they want or they call or email the travel agency. Once the request is gotten and the service fee is agreed upon, the travel consultant goes to work to deliver on all agreements.

Please note that the travel agency will handle all aspects of travel and tour-related businesses such as booking flight tickets, securing transit visas, booking shuttle buses/taxi cabs, car rentals, hotel bookings, and cruise line bookings amongst many other services.

d. The Supply Chain

Mason Gray™ Travel Agency, Inc. will rely on trusted agents to supply some of the needed supplies (foreign currencies) and we have been able to establish business relationships with key stakeholders in the industry.

e. Sources of Income

  • Travels and Tours consulting and advisory services
  • Selling traveling-related insurance policy cover, guide books, and foreign currencies
  • Booking for flight tickets
  • Securing transit visas
  • Booking for shuttle buses/taxi cabs
  • Car rental services
  • Hotel bookings
  • Cruise line bookings

Financial Plan

A. amount needed to start your travel agency business.

Mason Gray™ Travel Agency, Inc. would need an estimate of $150,000 to successfully set up our travel agency in the United States of America.

b. What are the Cost Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $70,000.
  • Other start-up expenses like commercial satellite TV subscriptions, stationery, phone, and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $30,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will it Cost?

Mason Gray™ Travel Agency, Inc. will not build a new facility for our administrative office; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Travel agency Business?

  • Utility bills (gas, internet, phone bills, signage and sewage et al)
  • Maintenance of facility
  • Salaries of employees

e. What is the Average Salary of your Staff? 

  • Chief Executive Officer – $62,000 Per Year
  • Admin and HR Manager – $42,000 Per Year
  • Travels and Tours Consultant – $40,000 Per Year
  • Marketing and Sales Executive $40,000 Per Year
  • Accountant – $38,000 Per Year
  • Customer Care Executive / Front Desk Officer – $32,000 Per Year.

f. How Do You Get Funding to Start a Travel Agency Business

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your service.

The amount traveling agencies charge their clients depends on the type of services rendered and the commission that the third-party provider is willing to give.

b. Sales Forecast?

  • First Fiscal Year (FY1): $250,000
  • Second Fiscal Year (FY2): $750,000
  • Third Fiscal Year (FY3): $1.2 million

c. Estimated Profit You Will Make a Year?

Mason Gray™ Travel Agency, Inc. is projecting to make;

  • First Fiscal Year (FY1): (50% of revenue generated)
  • Second Fiscal Year (FY2): (45% of revenue generated)
  • Third Fiscal Year (FY3): (45% of revenue generated)

d. Profit Margin of a Travel Agency Business 

Travel agents’ commissions used to be the bulk of their income but that has shifted. Most travel agents who earn commission by booking tickets on airlines earn 5 percent on domestic flights and 10 to 20 percent on international flights. The commission rates are similar for booking hotels.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Mason Gray™ Travel Agency, Inc. will grow by first opening other offices in key tourist cities in the United States of America, the United Kingdom, and Australia within the first five years of establishing the business and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why? (Geographical Locations)

Mason Gray™ Travel Agency, Inc. plans to expand to:

  • Los Angeles, California
  • Long Beach, Washington
  • Newport, Rhode Island
  • Chicago, Illinois
  • Clearwater, Florida
  • Portland, Maine
  • Orange Beach, Alabama
  • Ocracoke, North Carolina
  • Block Island, Rhode Island
  • New York City, New York.

Internationally, we plan to expand to Canada, the United Kingdom, and Australia.

Mason Gray™ Travel Agency, Inc. intends to build a family business hence our exit plan will be family succession. For that reason, the founder Mason Gray is already grooming his son Merrick Gray to take over from him. Merrick Gray is at the moment being groomed to go through the company’s employment process without any bias.

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  1. Free Travel Agency Business Plan Template

    Travel Agency Business Plan, Part 2: Business Foundations. This section of your travel agency business plan provides background information on your agency. If you’re brand-spanking new, much of this information will be provided in the overview. If your business has roots, it may be a little more complex. This section can include:

  2. A Sample Travel Agency Business Plan Template

    A travel agency is a company that provides travel and tourism-related services to individuals, families, groups, and corporate organizations. A travel agency can also provide outdoor recreation activities, airline booking, car rentals, cruise trips, hotels, travel insurance, package tours, guide books, VIP airport lounge access, arranging logistics for luggage and medical items delivery ...