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digital marketing dissertation report

Digital marketing is the process of marketing the products and services of any individual or business via digital and social media channels to attract internet users. It provides all sizes of businesses with an excellent route to increase money and also helps them to achieve popularity.  

If you are a digital marketing student, you must submit a dissertation on your interests in this area. Writing a dissertation on digital marketing might be difficult, especially if you don't have a clear approach or structure for your work.

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We'll guide you through the process of writing a digital marketing dissertation, starting with the importance of planning your thesis statement.

We'll discuss a thesis statement, why it's important, and how you can create an effective one for your digital marketing dissertation. By following these guidelines, you'll be well on your way to producing a high-quality dissertation demonstrating your expertise in the field. 

Visit our digital marketing dissertation examples below:

Example: 1   Impact of Digital Marketing in Generating High Customer Base

Example: 2   Impact of Social Media Marketing on Customer Buying Behaviour Note : Below is a complete guide with some more examples and tips for you to ace the skill of dissertation writing in economics.

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What is Digital Marketing Dissertation?  

A digital marketing dissertation is an academic analysis report that focuses on the field. A dissertation on digital marketing involves conducting an initial analysis to answer a research question. It may include a literature review, data analysis , case studies, and other research methods to support the writer's argument or analysis.

The topic of a digital marketing dissertation can vary widely. It may include social media marketing , search engine optimisation, mobile marketing, content marketing, email marketing, and other digital marketing strategies and tactics.

The purpose of the dissertation is to demonstrate the student's critical thinking and ability. The end result is a contribution to digital marketing, providing insights, recommendations or original discoveries that can further advance the industry.

Examples of digital marketing dissertations might assist you in determining the best match for your thesis for your degree. We provide examples of bachelor's, master's, and doctoral dissertations to help you select the ideal one. 

Bachelor Digital Marketing Dissertation Ideas

  • The Impact of Social Media Marketing on Brand Awareness: A Case Study
  • The Use of Email Marketing in the Travel Industry: A Case Study of Customer Engagement and Satisfaction
  • The Impact of Mobile Marketing on Consumer Behaviour: A Comparative Analysis
  • The Role of Content Marketing in B2B Lead Generation: A Case Study of a Tech Company
  • The Impact of Influencer Marketing on Consumer Trust: A Study of the Beauty Industry
  • The Use of Search Engine Optimisation (SEO) in Small Business Marketing: A Comparative Study of Local Businesses 

Master Digital Marketing Dissertation Examples 

  • The Effectiveness of Social Media Advertising: A Study of Consumer Behaviour on Facebook and Instagram
  • The Role of Personalisation in Email Marketing: A Study of Customer Engagement and Loyalty
  • The Impact of Video Marketing on Brand Awareness: A Comparative Analysis of YouTube and TikTok
  • The Use of Chatbots in Customer Service: A Study of Customer Satisfaction and Loyalty
  • The Impact of Augmented Reality (AR) on Consumer Engagement: A Study of the Retail Industry
  • The Use of Data Analytics in Marketing Strategy: A Study of Big Data and Machine Learning 

Doctoral Digital Marketing Dissertation Examples 

  • The Impact of Artificial Intelligence (AI) on Digital Marketing Strategy: A Study of Machine Learning and Predictive Analytics
  • The Use of Virtual Reality (VR) in Digital Advertising: A Study of Consumer Engagement and Brand Recall
  • The Role of Customer Relationship Management (CRM) in E-commerce: A Study of Personalisation and Loyalty Programs
  • The Impact of User-Generated Content (UGC) on Brand Equity: A Study of Social Media Platforms
  • The Use of Blockchain Technology in Digital Marketing: A Study of Security and Trust
  • The Impact of Omnichannel Marketing on Customer Experience: A Study of Retail and E-commerce Industries 

Why is a thesis important to your digital marketing dissertation?

A digital marketing thesis requires extensive research, analysis, and critical thinking. A strong thesis statement is one of the most crucial elements of a successful research paper. 

It is the foundation of your dissertation, providing a roadmap for your research and guiding your writing and analysis.

Let's get into the detail of why the thesis statement is significant.

Guides Your Research

A clear and specific thesis statement provides a clear point of view of your research and helps you stay focused on your main research objectives. It provides a framework for your literature review and empirical studies relevant to your research. Also, a clear statement helps you to identify the most appropriate research methodology for your study. 

Define the Scope of Your Study

Defining the scope of your study is a critical aspect of writing any dissertation, and your thesis statement plays an essential role in this process. Your thesis statement should clearly define the boundaries of your study. This includes the specific topics you will explore, the research questions you aim to answer, and the research methods you will use.

Demonstrating Your Contribution

A thesis statement plays a critical role in demonstrating your contribution to the field. Your thesis statement should clearly articulate your original contribution to knowledge or practice in the area of digital marketing. It is essential because a dissertation is not just a summary of existing research; it should contribute new knowledge or insights to the field.

Sets the Tone for Your Dissertation

The tone of your dissertation should be professional, academic , and objective. Your thesis statement should reflect this tone and be written clearly and concisely, avoiding subjective or emotional language. It sets the stage for the rest of your dissertation. This is by providing the reader with a roadmap of what to expect and your research.

Digital Marketing Dissertation Example: A Case Study 

Topic: The Role of Customer Relationship Management (CRM) in E-commerce: A Study of Personalisation and Loyalty Programs

This study examines the role of Customer Relationship Management (CRM) in e-commerce, specifically focusing on the impact of personalisation and loyalty programs on customer loyalty. With increasing competition in the e-commerce industry, businesses must maintain strong relationships with their customers. This study uses the quantitative approach, which involves data collection from online surveys conducted on a sample of e-commerce customers. The study reveals that personalisation and loyalty programs have a positive impact on customer loyalty in e-commerce. Furthermore, the study also highlights the importance of effectively implementing CRM strategies in e-commerce businesses to achieve a competitive advantage. This study contributes to the existing literature on CRM in e-commerce. It provides practical implications for e-commerce businesses to enhance their customer relationships and loyalty.

Literature Review 

Customer Relationship Management (CRM) is an important research topic in digital marketing, particularly in e-commerce. Personalisation and loyalty programs are two key CRM components that impact customer loyalty in e-commerce. Personalisation can increase customer engagement and loyalty, while loyalty programs incentivise repeat purchases and reward loyal customers. Research suggests that CRM, particularly personalisation and loyalty programs, can significantly impact customer loyalty in e-commerce. But e-commerce businesses must implement effective CRM strategies that balance personalisation with privacy concerns and design loyalty programs that are relevant and meaningful to their customers.

Methodology 

The research methodology for this study on the role of customer relationship management (CRM) in e-commerce, specifically focusing on personalisation and loyalty programs, is a quantitative approach. Data collection involves an online survey distributed to a sample of e-commerce customers who have made at least one purchase from the selected e-commerce websites. The sample size for this study consists of 500 e-commerce customers who have made at least one purchase from the selected e-commerce websites. Data analysis examines the relationship between personalisation, loyalty programs, and customer loyalty. Ethical considerations include obtaining informed consent from the participants, ensuring confidentiality and anonymity of the participants, and adhering to ethical guidelines for research involving human subjects. Limitations of this study include convenience sampling, which may not represent the entire population of e-commerce customers, and the potential for response bias.

This study finds that personalisation and loyalty programs positively impact customer loyalty in e-commerce. These strategies enhance customer satisfaction, increase customer loyalty, and improve business performance. However, this study has limitations, such as convenience sampling and response bias. Future research should consider using a more representative sample and exploring additional CRM strategies.

Conclusion  

This guide provides valuable insight into planning a strong thesis statement for a digital marketing dissertation. The thesis statement is essential to a dissertation as it guides the research, sets the tone, and demonstrates the study's contribution. By following these steps, you can create a clear and concise thesis statement highlighting the research question and the key objectives of the dissertation. Additionally, this guide emphasises the importance of conducting a thorough literature review, defining the scope of the study, and selecting an appropriate research methodology. In addition, this guide includes examples of bachelor's, master's, and PhD digital marketing dissertations that can serve as a helpful reference for you.

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digital marketing dissertation report

Digital Marketing Dissertation Topics List (28 Examples) For Your Research

Mark Nov 5, 2019 Jun 5, 2020 Digital , Marketing No Comments

The concept of digital marketing has gained a lot of attention in this era of technology and digitalization. For those who are looking for digital marketing dissertation topics, we provide a list of trendies, new, and creative ideas. Our list of advertising dissertation topics can also be viewed for more innovative ideas for dissertation topics. […]

digital marketing dissertation topics

The concept of digital marketing has gained a lot of attention in this era of technology and digitalization. For those who are looking for digital marketing dissertation topics, we provide a list of trendies, new, and creative ideas. Our list of advertising dissertation topics can also be viewed for more innovative ideas for dissertation topics. Below is a list of digital marketing dissertation topics and project topics on digital marketing. Our team of expert writers offer quality writing services and can provide research on digital marketing topics selected by our clients in the best possible manner.

A list Of digital marketing dissertaton topics

Effectiveness of online marketing on integrated marketing communication in the 21st Century.

Application of digital marketing strategies to increase the profitability of organisations.

Studying the advantages of a landing page in digital marketing.

Examining the framework for programmatic directions for digital marketing.

Literature review on misleading perceptions related to digital marketing.

Identifying the online marketing metrics that significantly influence digital marketing.

Studying the ethical and moral limitations related to digital marketing strategies.

Analysing the modern techniques of digital marketing and how these are affected by the different cultures.

Examining the response of consumers to the internet and digital marketing.

Studying the transformation and evaluation from traditional to digital marketing.

Analysing the role of digital marketing in analysing consumer psychology.

To what extent the digital marketing motivates the consumer purchasing decisions.

To study the impact of digital marketing on the strategies of firms and consumer’s post-purchase behaviour.

Impact of digital marketing on the customer’s perceptions related to brand. Check more branding dissertation topics

The concept of chatbot in the digital marketing context.

Does digital marketing increase the level of engagement with customers?

Studying the emergence of integration of Artificial Intelligence and Blockchain technologies.

The role of emerging digital marketing technologies in the success of businesses.

Can using artificial intelligence help marketers in achieving marketing goals?

How the change in consumer behaviour and trends have influenced businesses to adopt digital marketing strategies?

What is the role of personalisation in the context of digital marketing?

The growing use of social networking sites has influenced the digital marketing strategies adopted by business.

Identifying the factors that can contribute to the successful integration of digital marketing tactics.

Analysing the emerging trends that are reshaping the digital marketing.

Examining the automation in marketing platforms and its impact on employee engagement.

Identifying factors that have reshaped digital marketing and brand-customer relationship.

To what extent the growing consumer trends are influencing the digital marketing trends.

Examining how the use of social videos is increasing in the field of digital marketing.

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Dissertation Topics in Marketing

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  • May 8, 2023

Dissertation Topics in Marketing (1)

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

Marketing: Dissertation Topics

  • What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
  • To what degree does Caffe Nero’s app foster consumer allegiance?
  • How and why can communication marketing be employed to entice new clients through social elements?
  • How does production variety influence policy patriotism among high and low-contact producers?
  • Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
  • How do entrepreneurs grapple with polygamous behaviour among users?
  • Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
  • Growing policy support through long-value distribution management–an event study of UK health brands.
  • What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
  • An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
  • How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
  • Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

  • Involving communal systems when seeking different markets and developing the market interest.
  • Systems companies use acting on customer boycotts.
  • The job of joint buy in a poor industry.
  • Are modernisations useful in building up the number of clients?
  • The relationship between the geographic position and the nature of a system.
  • The benefits groups get from the customisation of their works.
  • Mobile commerce: its powers and shortcomings.
  • The change in prices on offline and wire markets of properties.
  • How serious is the job of branding in the progress of a business?
  • Are there proper limitations in brand selling plans?
  • What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

  • Altering the Marketing Management. What are the new models, functions, processes, and techniques?
  • Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
  • Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
  • Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
  • Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
  • Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

  • How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
  • Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
  • In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
  • Evaluating the power of vision brands’ direct selling via YouTube.
  • How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
  • Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
  • The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
  • Customer loyalty – Behaviour or attitude? A mixed-method analysis.
  • The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
  • Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
  • A case study: Using digital methods to increase brand salience.
  • Using social media marketing to attract customers to brands of small companies.
  • The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

  • In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
  • The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Using social media to reduce the cost of direct marketing
  • Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • The effect of culture on marketing communications: The case of Coca-Cola in India
  • How do supermarket chains overcome language differences in Switzerland?
  • Effects of social media on organisational culture in the UK’s fashion industry.
  • How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

  • The case of Apple: How can firms customise their products?
  • The impact of digital marketing innovation on Apple’s performance
  • Pop-up advertisements: Hit or a miss
  • Celebrities and influencers: Have they changed the game of online marketing?
  • Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Advantages and disadvantages of online advertising in international marketing.
  • The Importance of Marketing mix on non-profit organisations.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

  • What drives customers to buy things from Amazon?
  • What are the benefits and advantages of customer internet reviews?
  • What impact do marketing intelligence and planning have on sports marketing?
  • How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
  • What do customers think about green marketing?
  • What are customers’ feelings about Burberry’s digital marketing efforts?
  • What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
  • How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

  • A content analysis of Food brands Instagram posts.
  • The impact of social media marketing on brand loyalty.
  • Instagram, influencer marking and trust – a critical analysis.
  • Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
  • Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

  • How have spam laws improved marketing ethics online?
  • What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
  • The influence of local culture on business ethics of immigrants- A case study of the UK
  • Vegan vs cruelty-free: the politics of labelling and why it matters
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

  • Analysis and determination of consumer buying behaviour for Coca-Cola
  • Critical research on how AI will help make better marketing decisions
  • Brand advertising and political campaigns: a possible interwoven impact?
  • Analysis of how brands exploit impulsive buying
  • Marketing budgets included by BREXIT
  • The effect of COVID-19 on the global economy
  • The decline in organic reach on social media platforms
  • Do people appreciate being click baited into sponsored posts?
  • How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On August 18, 2023

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics 2021 complete list.

2022 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2021

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

  • A Title Page
  • Acknowledgments
  • Declaration
  • Abstract: A summary of the research completed
  • Table of Contents
  • Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
  • Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
  • Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
  • Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
  • Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
  • References:  This should be completed in accordance with your University’s requirements
  • Bibliography
  • Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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35 Digital Marketing Research Topics & Titles

Published by Alvin Nicolas at January 4th, 2023 , Revised On February 2, 2024

Digital marketing has emerged as one of the most popular subareas of marketing in the last decade. If the digital world has caught your attention and you are pursuing a degree in the field of digital marketing, it’s safe to assume that you’re looking for innovative digital marketing ideas and strategies because you will need to come up with a unique digital marketing topic for your research project.

Here is a list of fascinating and pertinent research topics related to digital marketing that can provide some inspiration. You can choose any of the below topics on internet marketing or request a custom quote for our dissertation writing service that comes with topic suggestions, research proposal , tailored delivery schedules, data analysis and free revisions.

List of Digital Marketing Research Topics

  • Evaluating the viewpoints for deciding the direction of study in digital and social media marketing.
  • Consider the elements that go into choosing a brand ambassador.
  • Evaluating a digital marketing agency’s view of the value of customer satisfaction.
  • An example of a case study analysis of google search engine marketing.
  • Examining marketers’ over-reliance on digital material to increase sales.
  • To investigate the effects of google, double-click on the introduction of new products.
  • Examining various social media marketing tactics for the online store.
  • Evaluation of the YouTube direct sales potential for vision brands
  • What talents do marketers need to master to execute effective social media-based digital marketing?
  • How does brand perception in SMEs relate to product availability?
  • Analysing traditional and digital marketing side by side
  • Assessing Facebook Analytics’ contribution to targeted marketing.
  • An examination of what the clients want in terms of coupon-based promotional activity.
  • How can businesses use social media to cultivate relationships with customers?
  • How well do discount coupons serve as a digital marketing technique to increase sales and win over customers?
  • An analysis of methods for comparing and evaluating competitors in digital marketing.
  • How do SEO tactics aid marketers in raising the rating of brand websites?
  • How can marketers use digital content management to enhance visual search?
  • Understand how hospitality marketers use SEO to increase sales and gain a competitive advantage over their rivals.
  • How would an AI-driven marketing strategy impact a company’s marketing activities?
  • Evaluate the benefits of Big Data analytics for healthcare and understand how it impacts patient satisfaction.
  • Explain why ratings and reviews on social media are critical to growing a customer base.
  • An examination of successful marketing and management techniques for social media?
  • An examination of the crucial function of email marketing in the context of digital marketing?
  • How can marketers create compelling emails to engage and persuade new customers?
  • To what extent do social media stories influence people’s behaviour and perceptions of products?
  • How can digital marketers use voice search commands to serve their customers better
  • Exploring the emerging concept of micro-moments in the world of online commerce.
  • In what ways are marketers in the banking sector using omnichannel tracking?
  • To explore the marketing model’s increasing use of push notifications in the browser.
  • To explore how digital marketing tools are used for customisation to attract customers.
  • To explore how blockchain technology is being used in the world of digital marketing.
  • To explore the idea of SERP position zero in the context of SEO and how it influences digital marketing goals.
  • What commercial opportunities does artificial intelligence offer businesses in the age of e-commerce?
  • Examine the importance of tailoring marketing content to the target audience.

Also read: dissertation writing guidelines , dissertation proposal writing guidelines .

Other Thesis Links

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Tips to Find the Best Digital Marketing Research Topic

Have an understanding of the future.

Students always lack an understanding of the future to determine whether the topic they have chosen will be important in the future or not. Therefore, you should always predict to determine whether the topic will be suitable or helpful in writing in the future.

Choose a Simple Topic

Throwing yourself into something complex and believing that you will succeed is only helpful for something as simple as school homework. However, choosing a tricky topic for the research paper is not beneficial in the long run and therefore does not make sense. Instead of fretting over something difficult, decide on a simple topic that is quick to research and easy to write about.

Write about your Area of Interest

Choosing an intriguing topic is crucial for a dissertation in digital marketing because a boring topic makes the argument less exciting and harder to conclude. A fascinating topic, on the other hand, piques the reader’s interest and encourages them to research further and present their thesis.

Background Research

Don’t forget to gather background information so that you can decide whether the topic is worth writing about. Students believe it is a good idea to choose thesis topics that make it easy to gather a lot of information and ensure that the work is worth what they put into it.

Adhere to the University Standards

The topic of the digital marketing thesis must comply with your university standards. It means that the dissertation format must meet the requirements of the individual universities, each of which has its terms and conditions.

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As a guide to help students, we have provided the top digital marketing topics and marketing dissertation topics on EssaysUK . These topics are intended to guide students of all academic levels, including Master’s and PhD.

Because a topic also defines the scope of the dissertation research work, it would be sensible to spend sufficient time finding gaps in the literature that you could fill.

Frequently Asked Questions

How digital marketing transforms the way of marketing.

Digital marketing revolutionizes marketing by leveraging online platforms, data analytics, and targeted approaches to reach and engage audiences effectively, providing measurable results and real-time interactions, making it more efficient and adaptable in today’s digital age.

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When you study linguistics at the postgraduate or doctoral level, you will immerse yourself in the elixir and have an unforgettable experience as you learn the grammatical principles and history of the language. Your vocabulary will also expand. However, you will have to write a dissertation to complete your linguistics degree, which can be difficult.

Fashion is an expression of style and dress that changes according to region and time. Unlike Muslim countries, where women must cover their faces with a Naqab, Chador, Burqa or a Hijab, Western women can wear jeans, tops and skirts as a fashion statement.

The tourism industry has evolved significantly. In recent years, it has grown to the point of attracting several students to this field of study. It is now included in the curricula of many colleges and universities.

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Short-form video content: capturing attention in the digital age.

Forbes Agency Council

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Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to help businesses scale.

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms offer a dynamic and captivating way for brands to engage with their target market, capturing their attention and leaving a lasting impression.

It's not just a fleeting trend; it's a powerful testament to changing consumer behaviors and the effectiveness of concise, engaging content. Gary Vaynerchuk aka GaryVee is a great example I love. He uses short-form videos to share business advice, marketing strategies and motivational content. His straightforward and actionable insights are well-known among entrepreneurs and marketers navigating the digital world.

The core of the GaryVee Content Model revolves around creating "pillar content," which is a substantial piece of long-form content, such as a keynote speech, Q&A session, or video blog. This pillar content is then repurposed into dozens of smaller, platform-specific pieces of content, such as short videos, images, quotes and articles.

I've also found this strategy allows for a wide distribution of engaging content across various social media platforms without the need to continually create new content from scratch based on a "reverse pyramid" model. You start with a significant piece of content and then break it into smaller pieces tailored for different platforms.

WWE Raw Results, Winners And Grades On March 18, 2024

Apple’s surprise update just made iphone more like samsung, mgm denies viral report claiming bruno mars has serious casino debt.

This method emphasizes the importance of context, ensuring that the repurposed content fits the audience's expectations and behaviors on each social media platform. What works on TikTok may not be suitable for other platforms. This strategic repurposing increases content reach and engagement and drives traffic back to the original content or the brand's website.

The Rise Of Short-Form Video Platforms

TikTok, Instagram Reels and YouTube Shorts have become the front-runners in the digital marketing space. TikTok, known for its viral dance videos and challenges, has expanded into a hub for all types of creative content, from educational snippets to brand storytelling. Instagram Reels and YouTube Shorts have followed suit, providing platforms for users and brands alike to express themselves in brief, captivating videos.

What's Driving Short-Form Video's Success?

We can largely attribute the success of short-form video to the fast-paced nature of online consumption. With attention spans shorter than ever , content that is quick to engage and easy to digest is more likely to capture and retain viewer interest. Short-form videos cater to this by delivering content in bite-sized pieces, making it easier for users to consume, enjoy and share.

Why Brands Cannot Ignore Short-Form Video

For brands, the shift toward short-form video content offers a golden opportunity to connect with audiences more directly and engagingly. Short-form video platforms allow for creative storytelling, showcasing products or services, and building brand awareness within a few seconds, reaching potential customers where they spend a significant portion of their time.

The interactive nature of these platforms, with features like comments, shares and likes, provides immediate feedback and engagement metrics, enabling brands to quickly gauge the success of their content and adjust their strategies accordingly.

As platforms like Facebook, Instagram, Twitter and YouTube continue to dominate the social landscape, understanding the dynamics of video marketing is critical for brands aiming to enhance engagement and foster deeper connections with their audience. Each of these social media platforms offer video tools, and failure to use these tools can significantly impact brand visibility, audience engagement and conversion rates.

The 2023 social media video statistics round-up by Sprout Social offers valuable insights into how video content is consumed across different social media platforms:

• Facebook: Eighty percent of Facebook Stories that incorporate sound or voice-overs tend to drive better lower funnel results. Sixty-two percent of users become more interested in a brand or product after seeing it in Stories​.

• Instagram: A significant 91% of Instagram users watch videos on the platform weekly, with 43% preferring Instagram Stories over other types of content. Videos approximately 26 seconds long receive the most comments, indicating the effectiveness of concise content in engaging users.

• Twitter: Video content on Twitter significantly enhances engagement, with tweets containing video getting up to 10 times more engagement than those without. Positive human interactions in videos can increase response by 40%, and videos that get their message across within the first three seconds see a 13% increase in breakthrough metrics.

• YouTube: YouTube, the second-largest search engine, plays a crucial role in brand visibility and product discovery. Seventy-four percent of consumers use YouTube, and users are twice as likely to purchase after viewing a product in a YouTube video. This platform is instrumental for brands to showcase their unique value propositions.

This data not only underscores the growing importance of video in social media strategies. It also provides a road map for businesses seeking to leverage this powerful medium to its fullest potential.

Leveraging Short-Form Video For Marketing Success

To craft authentic, creative videos that resonate with viewers, brands should adopt a concise, strategic approach focusing on audience insight, genuine storytelling and effective execution: Here's how brands can achieve this:

1. Understand your audience: Gather insights by using surveys and social media analytics to understand preferences and pain points. Then develop audience personas for targeted content creation.

2. Utilize authentic storytelling and feature real stories: Incorporate customer testimonials and behind-the-scenes content to build trust. Apply humor carefully. Humor should be relatable and align with your brand voice without offending.

3. Inspire and relate: Showcase success by sharing stories of overcoming challenges that align with your brand values. Be sure to also demonstrate empathy. Displaying genuine emotions and addressing current trends enhances relatability.

4. Ensure good production quality but prioritize authenticity: Optimize your videos by tailoring content to each social media platform's format and audience preferences. Then engage and analyze results. Use calls to action to encourage interaction and analyze performance for continuous improvement.

The continued dominance of short-form video content platforms underscores the critical importance of adapting to the fast-paced digital environment. For brands looking to thrive in this era, embracing short-form video content is not just an option; it's a necessity.

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Meritus Media Digital PR & Content Marketing Trends 2023 Report Released

US content and communications strategists Meritus Media (888-243-3470), with offices in Tampa and Los Angeles, have released a new report that discusses key trends in digital PR and marketing expected to emerge in 2023.

digital marketing dissertation report

Clearwater, United States - March 18, 2024 —

The newly released report covers seven digital strategies and critical analytics tools Meritus Media says have taken on more meaningful roles in today’s volatile economy. The report offers tactical digital options and measurement tools companies can benefit from implementing over the coming year if maintaining visibility, boosting authority, and differentiating themselves from the competition are part of their 2023 goals.

More information is available at http://proactivereport.com/7-digital-pr-marketing-tends-2023

While inflation continues to dominate the headlines, experts agree a recession is around the corner but whether it will be a soft landing is something the Fed has yet to predict. In the latest report published by Meritus Media, marketing and PR trends that warrant extra attention in times of economic uncertainty are showcased along with a number of strategies expected to play a vital role in overall goal setting and tracking.

Effective marketing and PR plans are rooted in accurate data, says Meritus Media, adding that now is the time for a thorough social media audit to ensure strategies are properly targeted and activities are delivering results. They say building a loyal community of followers will come from compelling storytelling and data visualization tools such as infographics, images, and videos that boost engagement.

Other key trends the report examines include SEO, KPIs, and the very important roles affinity and trust play in establishing and retaining customer loyalty.

Meritus Media says that in times such as these, it can be tempting for companies of any size to halt their investment in marketing and PR; however, just like a boosted investment in R&D is generally recommended during times of impending recession, the same is true with strategic marketing and communications activities.

With the release of the report, Meritus Media sheds light on key strategies that can boost company visibility and integrity at a time when edging out the competition is vital. Interested parties can contact the company if they need help with building their marketing campaigns with these trends in mind.

Sally Falkow, CEO of Meritus Media says, “We have over 25 years’ experience in traditional PR and have been pioneers in digital PR and effective social media marketing. We offer strategy, training, implementation, and measurement to help clients both large (Time-Warner Cable, CPS Energy) and small stay ahead of the technology curve. As experts in the digital transformation of business communications - internal and external - we are routinely commended on our approach and the innovative strategies we employ to achieve our clients’ goals.”

Learn more at https://meritusmedia.com

Contact Info: Name: Sally Falkow Email: Send Email Organization: Meritus Media Address: 1245 Seminole Street, Clearwater, Florida 33755, United States Website: https://www.meritusmedia.com

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