How to Write a Business Essay for Impactful Communication and Analysis

business in essay

So, you've got a business essay coming up, and you're feeling a mix of excitement and a tad bit overwhelmed, right? Totally get it. Writing a business essay might sound boring, but trust me, it's a skill that's gonna come in handy when you're out there in the real world.

In this article, we're dishing out some awesome tips just for you if you have question on how to start a business essay. Think of it as your secret weapon to tackle those business essays like a pro. We'll keep it real, easy, and super practical – no fancy jargon or complicated theories. Let's dive into the world of business essay writing, where your words can make a big impact. In case you lack time or motivation to finish your assignment, use our business essay writing service to streamline the process.

What Is a Business Essay

Business essays are written pieces that explore and analyze various aspects of business-related topics, often focusing on management, marketing, finance, or entrepreneurship. They provide a platform for students and professionals to articulate their understanding of business concepts, theories, and real-world applications. Typically written in a formal and structured manner, a business essay requires critical thinking, research skills, and the ability to communicate ideas effectively. Whether delving into case studies, discussing industry trends, or evaluating business strategies, the essay aims to provide insights, draw conclusions, and contribute to a deeper understanding of the dynamic world of business.

What Is a Business Essay

How to Write an Introduction for a Business Essay

A business essay introduction sets the tone for the entire paper and captures the reader's attention. Here are some steps and tips to help you write an effective introduction for a business essay:

  • Understand the Purpose of the Introduction

Clearly understand the purpose of your essay. Are you providing an overview of a business concept, analyzing a case study, or arguing a specific point? Tailor your introduction accordingly.

  • Start with a Hook

Grab the reader's attention with a compelling hook. This could be a relevant quote, a surprising fact, a rhetorical question, or a thought-provoking statement. The goal is to make the reader want to continue reading.

  • Provide Context

After the hook, provide some background or context related to the topic of your essay. Help the reader understand the significance and relevance of the subject matter in the business world.

  • Thesis Statement

Clearly state your thesis or the main argument of your essay. This should be a concise and focused statement that outlines what the reader can expect from the rest of the essay. Make sure it is specific and reflects the purpose of your writing.

  • Outline the Scope

Briefly outline the main points or areas that your essay will cover. This gives the reader a roadmap of what to expect and helps them understand the structure of your essay.

  • Use Clear and Concise Language

Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse the reader. Aim for clarity and precision.

  • Be Relevant

Ensure that every sentence in your introduction is directly related to the topic of your essay. Avoid going off on tangents or providing excessive information that doesn't contribute to the main points.

  • Consider the Tone

Choose a tone that is appropriate for your audience and the nature of your essay. Business essays can vary in tone, from formal and academic to more conversational, depending on the context.

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Business Essay Introduction Example

Here’s an example of an introduction for an essay titled “The Rise of E-commerce: Shaping the Future of Retail”:

The retail landscape is undergoing a seismic shift as e-commerce continues to redefine the way consumers shop. In this essay, we explore the profound implications of this digital transformation on traditional retail models and analyze the key strategies businesses are employing to thrive in this dynamic environment. From changing consumer behaviors to the strategic use of technology, the impact of e-commerce on the retail sector is undeniable, prompting businesses to adapt or face the risk of obsolescence.

How to Write a Business Essay

Working on a business essay might seem daunting, but it doesn't have to be. In this guide, we'll break down the process into simple steps to help you navigate through it smoothly. In this next section. We’ll be breaking down the essentials of drawing up a business essay from start to finish. From defining your main argument to structuring your points effectively, let's explore the key strategies that will set you on the path to success. 

How to Write a Business Essay

Analyze the Prompt

Start by carefully reading and understanding the essay prompt. This involves breaking down the question to grasp what it's asking for, identifying the main topics, and recognizing any specific tasks or points to cover. This step helps you set the stage for a focused and relevant essay by ensuring you address all aspects mentioned in the prompt. You can hire a business essay writer to expedite the process if you want.

Think of a Thesis Statement

When writing a business essay, think of the thesis statement as the essay's compass. It should be a concise, strong sentence that lays out your main argument or viewpoint on the topic. Your thesis guides the entire essay, so make sure it's specific, debatable, and gives readers a clear idea of what to expect in your writing.

Create an Outline

We’ve already shared tips on how to write an introduction for a business essay, so let’s move on to the next stages. Organize your thoughts by outlining the main points and structure of your essay. This doesn't have to be too detailed; just a roadmap that helps you see how different ideas connect. An outline ensures a logical flow in your writing and prevents you from going off track. By the way, have you already picked business essay topics ? If not, here’s a list of great ideas you can use!

Provide Topic Background

Before diving into your main points, the business essay writing format implies giving your reader some context about the topic. Briefly introduce the key concepts, relevant facts, or historical background that will help readers understand the importance and relevance of your essay.

Write the Main Body

Start developing your essay by expanding on the main points outlined in your thesis. Each paragraph should focus on a specific idea or argument supported by evidence or examples. Be clear and concise, ensuring a smooth transition between paragraphs. It’s the most difficult part of the assignment, meaning you can use our college essay service to simplify it.

Write a Conclusion

Summarize your key points and conclusively restate your thesis. The conclusion should tie up the loose ends and leave a lasting impression on the reader. Avoid introducing new information but rather reinforce your main argument. For more details about how to write a conclusion for an essay , please refer to our guide.

Add a Bibliography

List all the sources you used in your research. Be meticulous about citing your references properly, following the chosen format (APA, MLA, etc.). This adds credibility to your essay and avoids plagiarism issues.

Edit and Proofread

As you’ve learned how to write a business essay, it’s time to master the art of self-revising. Review your essay for clarity, coherence, and grammatical errors. Editing ensures that your ideas flow smoothly, and proofreading catches any overlooked mistakes. It's a crucial step to polish your essay and present a professional piece of writing. Do you have another assignment on business management ? This guide will help you!

Choose the Writing Format

Reiterate the importance of selecting and adhering to the chosen writing format throughout the essay. Consistency in formatting, citations, and other style elements contributes to the overall professionalism of your work.

Business Essay Example

Business essay examples offer practical assistance to students tackling assignments by showcasing the application of essential writing principles in a real-world context. As a tangible reference, it demonstrates an effective essay structure and how to formulate a clear thesis statement and provide coherent arguments. By examining examples, students can glean insights into research techniques, proper citation practices, and overall essay organization, empowering them to approach their business assignments with increased confidence and proficiency.

Example 1: “The Impact of Technological Advancements on Modern Business Operations”

This essay explores the multifaceted impact of technology on operational efficiency, innovation, customer relations, and global connectivity. From integrating automation and artificial intelligence for streamlined processes to facilitating global expansion through digital platforms, technology emerges as a driving force shaping the success and sustainability of contemporary enterprises. While acknowledging the numerous benefits, the essay also highlights the challenges and ethical considerations inherent in adopting these technologies, emphasizing the need for businesses to navigate these complexities responsibly for long-term growth and competitiveness.

Example 2: “Sustainable Business Practices: A Strategic Imperative for Corporate Success”

This essay explores the pivotal role of sustainable business practices as a strategic imperative for corporate success in the contemporary entrepreneurship scene. Addressing environmental concerns, social consciousness, and economic viability, the essay delves into the multifaceted benefits of adopting sustainable approaches. It discusses how businesses can align profitability with responsible practices, emphasizing environmental stewardship, social impact, and community engagement. The essay underscores the importance of regulatory compliance and risk mitigation in business by examining the economic advantages and innovation opportunities arising from sustainable initiatives.

Final Considerations

Students engage in writing business essays to develop essential skills and knowledge crucial for success in the professional world. These essays serve as a platform for honing critical thinking, analytical, and communication skills, allowing students to articulate and analyze complex business concepts. Through the process of researching, organizing thoughts, and constructing coherent arguments, students gain a deeper understanding of business principles and practices. Business essays also cultivate the ability to synthesize information, evaluate various perspectives, and present well-reasoned conclusions. If you find with task troublesome, you can always tell us, ‘ write my research paper ,’ and one of our wordsmiths will fulfill the assignment quickly.

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How to Write a Critical Thinking Essay

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How to Write a Business Essay: an Ultimate Guide

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Table of Contents

Writing an essay can be boring. A lot of essays are basically the same thing over and over again. You write an introduction, then you write your supporting paragraphs, and then you create a conclusion. Overall, the process is not a lot of fun, and you can often feel as though you are simply going through the motions for the sake of churning out extra work. But since you have to write an essay, it’s worth considering the many ways that you can make the process faster and easier. In this ultimate guide, we’ll discuss the best way to write a business essay so you can get through the process faster and with relatively little trouble.

A graphic of a man sitting behind a desk, writing, with the title text: "Business Essay Writing Guide"

It might seem obvious, but the first thing you need to do when you write an essay is to read the essay question. You need to be sure you understand each part of the essay question and how the parts of the question work together. You would be surprised how many students only glance at the question and then write a paper that only partially addresses the assignment. You don’t want to lose points because part of your paper isn’t on topic. If you find any parts of the paper that you don’t understand or that require explanation, be sure to contact your instructor for clarification before you start writing.

Read the essay rubric

These days, most essays have a grading rubric included with the question. A grading rubric is like a cheat sheet for writing your essay. When you review the essay rubric, you’ll see exactly how your instructor will grade your paper and what your instructor will be looking for. When you write your paper, you will therefore know exactly what to include and how to write about it in order to maximize your points—and you’ll also see what you can spend less time on because it won’t contribute to your overall grade.

Make friends with your library

Many students automatically turn to search engines like Google in order to research their papers, but this is not the most effective way to find high-quality business sources for your paper. Instead, take advantage of your library’s databases. Your college or university library will likely have dedicated business databases that collect high-quality academic articles on business topics. Using these resources in your paper will make your essay stronger and more effective, and it will put your paper on a solid academic footing.

Compile your sources before you write

Many students use the start-and-stop method to write their papers, composing a sentence or two and then stopping to look up more information in order to keep going. This, however, is an inefficient way to work. A better way is to read through your research sources before you start and copy into a separate file a series of quotations and facts that you might use in your paper, creating in-text citations and reference list entries for each before you start. Doing so will make sure that you don’t have to stop for research and have a ready bank of pre-cited material to work with as you write.

Outline before you write

Outlining is an important skill that will both save you time and improve the quality of your essay. Take time before you write to lay out your paper from beginning to end. Start with your thesis statement and carefully lay out the body paragraphs with a topic sentence, supporting details (including research, quotes, and citations ), and a closing paragraph . Plan your transitions to link paragraphs together. Any amount of outlining can be helpful, but the more effort that you put into outlining at this stage, the easier it will be to write your paper, and the less likely it will be that you get stuck in a tangent that goes nowhere or meander into a point that requires you to change your thesis and revise you whole essay.

Remember to revise and proofread

When you finish the draft of your paper, you aren’t done yet. The first draft is rarely the finished product. You should always set aside time to read your work back and to make revisions to make it clearer. You also need to carefully proofread for mechanical grammar, punctuation, and syntax issues to ensure that your paper is as close to perfect as possible. You don’t want to leave points on the table because your paper had easy to fix minor spelling or grammar errors.

Consider professional writing help

Another great way to get your paper done quickly is to seek out custom professional help from an essay writing service with academic experts. An online writing company such as this can create business papers for college students and deliver them fast. When you utilize professional writing assistance, you can receive a custom-written essay that can serve as a great model to help you understand how a professional would approach your business topic and organize and develop an essay to address your assignment. Using a model such as this can save you time and effort as you work on your own paper, allowing you to focus on the learning process more than the mechanics of academic essay writing.

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The Science of Strong Business Writing

  • Bill Birchard

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Lessons from neurobiology

Brain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons—the “reward circuit”—light up as people respond to everything from a simple metaphor to an unexpected story twist. The big takeaway? Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.

Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.

Strong writing skills are essential for anyone in business. You need them to effectively communicate with colleagues, employees, and bosses and to sell any ideas, products, or services you’re offering.

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  • Bill Birchard is a business author and book-writing coach. His Writing for Impact: 8 Secrets from Science That Will Fire Up Your Reader’s Brain will be published by HarperCollins Leadership in April 2023. His previous books include Merchants of Virtue, Stairway to Earth, Nature’s Keepers, Counting What Counts, and others. For more writing tactics, see his website .  

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Business Essay Examples

Cathy A.

13 Business Essay Examples for Students

14 min read

Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help! 

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

Business Essay Examples Pdf

Business Essay Example Grade 10

Business Essay Example Grade 11

A Level Business Essay Examples

University Business Essay Examples

International Business Essay Examples

Short Essay About Business

College Essay About Starting A Business

Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter. 

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

In today's highly competitive business environment, it's essential for companies to have effective marketing strategies that can help increase sales and generate revenue. In this case study, we will examine how Company X, a leading retailer, was able to increase their sales through an innovative marketing approach.

Company X was facing tough competition from other retailers in the market. They needed to find a way to differentiate themselves and attract more customers. They decided to focus on their customer experience by offering personalized recommendations, exclusive discounts, and rewards programs. They also implemented a multi-channel marketing approach that utilized social media, email marketing, and targeted advertising.

Their efforts paid off as they saw a significant increase in customer engagement and sales. Their personalized recommendations and rewards program helped to build customer loyalty, while their multi-channel marketing approach helped them reach a wider audience.

Furthermore, Company X also used data analysis and optimization to continuously improve their marketing strategies. They tracked their marketing campaigns and analyzed the results to identify what worked and what didn't. This allowed them to adjust their approach and optimize their marketing spend.

In conclusion, Company X was able to increase their sales by implementing effective marketing strategies that focused on the customer experience, utilized a multi-channel approach, and used data analysis for optimization. Their success shows that with the right marketing approach, businesses can achieve their goals and stand out in a highly competitive market.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research. 

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

The relationship between employee satisfaction and company profitability has been widely studied and documented in academic literature. A number of studies have consistently shown a positive correlation between employee satisfaction and company profitability (Bockerman & Ilmakunnas, 2012; Saks, 2006). When employees are satisfied, they are more engaged, productive, and committed to the success of the company. This leads to increased profitability and a competitive advantage in the market.

Employee satisfaction also has a significant impact on reducing employee turnover and associated costs. Studies have shown that when employees are satisfied, they are less likely to leave their jobs, reducing recruitment and training costs for the company (Harter, Schmidt, & Hayes, 2002).

Moreover, employee satisfaction can lead to positive word-of-mouth advertising and increased customer satisfaction. Satisfied employees are more likely to provide excellent customer service, leading to increased customer loyalty and repeat business (Heskett, Sasser, & Schlesinger, 1997).

Therefore, it's essential for businesses to prioritize employee satisfaction by providing a positive work environment, opportunities for growth and development, fair compensation, and benefits. Businesses should also regularly assess employee satisfaction levels and address any issues promptly.

In conclusion, the evidence shows that employee satisfaction is a crucial factor in the success of a company. By prioritizing employee satisfaction, businesses can increase profitability, reduce turnover costs, and improve customer satisfaction. It's essential for businesses to invest in employee satisfaction and consider it a corporate social responsibility to gain a competitive advantage in the market and achieve long-term success.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims. 

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

Benefits of Telecommuting for Companies and Employees

Telecommuting, or working from home, has become increasingly popular in the business world in the United States and globally as well. While some employers are still skeptical about the effectiveness of telecommuting, there are many benefits to this work arrangement for both companies and employees.

One major benefit of telecommuting is increased productivity. Studies have shown that employees who work from home are often more productive than those who work in traditional office settings. This is likely due to a combination of factors, including fewer distractions, less time spent commuting, and greater flexibility in scheduling.

Another benefit of telecommuting is reduced overhead costs for companies. By allowing employees to work from home, companies can save money on office space, utilities, and other expenses. This can be especially beneficial for small businesses or startups that are operating on a tight budget.

Telecommuting also has benefits for employees. It can reduce stress and improve work-life balance by allowing employees to spend more time with their families and avoid long commutes. It can also be a valuable perk for attracting and retaining top talent, especially in industries where remote work is becoming increasingly common.

Of course, there are some potential downsides to telecommuting as well. For example, it can be more difficult to collaborate with colleagues and build strong relationships with coworkers when working remotely. Additionally, some employees may struggle with self-discipline and motivation when working from home.

Overall, however, the benefits of telecommuting for both companies and employees are clear. By embracing this work arrangement, businesses can increase productivity, reduce costs, and improve employee satisfaction and retention.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions. 

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Navigating the Benefits and Challenges of Implementing a New CRM System: Insights for Informed Decision Making.

Implementing a new customer relationship management (CRM) system can be a challenging yet highly beneficial undertaking for businesses. In this white paper, we will outline the benefits and challenges of implementing a new CRM system and provide insights to help businesses make informed decisions.

Benefits of implementing a new CRM system:

Improved customer experience: A CRM system can help businesses gain a better understanding of their customers' needs and preferences, allowing them to tailor their products and services accordingly. This can lead to increased customer satisfaction and loyalty.

Increased efficiency: A CRM system can automate many processes, such as customer data management and lead tracking, freeing up valuable time for employees to focus on more strategic tasks.

Better data management: A CRM system can provide businesses with a central database for customer information, making it easier to manage and analyze data. This can lead to more informed decision-making and better business outcomes.

Challenges of implementing a new CRM system:

Cost: Implementing a new CRM system can be expensive, with costs including software licensing, hardware upgrades, and employee training.

Implementation time: Implementing a new CRM system can take several months, during which time businesses may experience disruptions to their operations.

Resistance to change: Some employees may resist the implementation of a new CRM system, requiring significant effort from management to ensure buy-in and adoption.

Comparative Essays 

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons. 

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

Coca-Cola and PepsiCo are two of the biggest soft drink companies in the world. Both companies have been in competition for decades, and their marketing strategies have evolved over time. This comparative essay will analyze the marketing strategies of Coca-Cola and PepsiCo.

Coca-Cola is known for its classic marketing campaigns that focus on emotions and memories. One of their most famous campaigns is the "Share a Coke" campaign, where the company personalized its products with customers' names. This campaign helped Coca-Cola increase its sales and improve customer loyalty.

PepsiCo, on the other hand, is known for its focus on youth culture and celebrity endorsements. The company has collaborated with popular musicians and actors such as Beyoncé and Michael Jackson to promote its products. This marketing strategy has helped PepsiCo attract younger consumers and improve brand recognition.

When comparing the marketing strategies of Coca-Cola and PepsiCo, it is important to note that both companies have their strengths and weaknesses. While Coca-Cola's emotional marketing approach has helped it establish a strong brand identity, PepsiCo's focus on youth culture has helped it appeal to a wider audience.

In conclusion, the marketing strategies of Coca-Cola and PepsiCo differ significantly, but both companies have been successful in their own right. It is up to each company to determine which marketing approach works best for them and their target audience.

Choosing the appropriate essay type can help you in effectively conveying your message to the target audience.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way. 

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations. 

This section should be written after completing the essay, as it gives a clear picture of what the essay covers. 

Here is how you start a business essay sample:

This essay provides an in-depth analysis of the marketing strategies employed by Coca-Cola and PepsiCo. The essay highlights the similarities and differences between the two companies' approaches to product development, distribution, and advertising. Based on the analysis, recommendations are made for how each company can improve their marketing strategies to better meet the needs of their target audience. The implementation plan outlines the steps necessary for each company to execute these recommendations successfully.

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay. 

Here is a business essay introduction example:

In recent years, the concept of telecommuting has gained popularity as a means of increasing productivity and reducing costs for companies while providing flexibility for employees. This essay will explore the benefits of telecommuting for both companies and employees, including increased productivity, cost savings, and improved work-life balance. Additionally, the essay will discuss potential challenges associated with telecommuting and provide recommendations for successful implementation of a telecommuting program.

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior. 

Here is a sample industry analysis

An analysis of the soft drink industry reveals a highly competitive market dominated by two major players, Coca-Cola and PepsiCo. Both companies have a strong global presence and compete fiercely for market share. Recent trends in the industry show a shift towards healthier beverage options, with consumers becoming increasingly health-conscious. This has led to a rise in demand for low-sugar and low-calorie alternatives, such as sparkling water and fruit-infused drinks. In addition, technological advancements in the industry have allowed for greater customization and personalization of products, with companies using data analytics to better understand consumer preferences and target their marketing efforts.

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues. 

Here is an example paragraph:

In recent years, the XYZ Corporation has faced several key issues that have impacted its bottom line. One of the main issues is increasing competition from new entrants in the market. This has led to a decrease in market share and reduced profit margins for the company. Additionally, there has been a shift in consumer preferences towards more environmentally-friendly products, which the company has been slow to adapt to. These issues have caused significant concern for stakeholders and highlight the need for the company to address these challenges in a timely manner.

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible. 

For instance:

To address the issues of low employee morale and high turnover rates, the company should consider implementing an employee engagement program. This could include regular employee feedback sessions, recognition and reward programs, and opportunities for career growth and development. By investing in their employees' well-being and growth, the company can create a more positive work environment and reduce turnover rates. Additionally, the company should consider implementing a mentorship program to provide guidance and support to new employees, which can also contribute to employee retention and overall job satisfaction.

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest. 

This section should be detailed and include specific action steps. 

For example:

The implementation plan for our proposed solutions will involve several key steps. Firstly, we will need to gather a team of experts to oversee the implementation process. This team will be responsible for coordinating with various departments within the company, such as global marketing and operations, to ensure that the plan is executed smoothly. Secondly, we will need to allocate the necessary resources, such as funding and manpower, to carry out the plan. Finally, we will need to establish a timeline with specific deadlines for each action step, so that we can track our progress and make adjustments as needed.

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations. 

This section should be clear, concise, and impactful. 

In conclusion, this essay has highlighted the importance of customer relationship management (CRM) systems in modern businesses. The analysis of industry trends and key issues facing businesses has shown that effective use of CRM can improve customer satisfaction, increase sales, and ultimately lead to a competitive advantage. Through the proposed solutions and implementation plan outlined in this essay, businesses can overcome the challenges of implementing a new CRM system and reap the benefits. It is recommended that businesses invest in CRM and continuously evaluate their usage to stay ahead of the competition in the ever-changing market.

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

  • Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
  • Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
  • Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
  • Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful. 

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service . 

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.  

So why wait? Contact us today and let our AI essay writer take your business essays to the next level!

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For more than five years now, Cathy has been one of our most hardworking authors on the platform. With a Masters degree in mass communication, she knows the ins and outs of professional writing. Clients often leave her glowing reviews for being an amazing writer who takes her work very seriously.

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How to Write a Business Essay?

business in essay

Studies show that recent graduates with effective writing skills earn an average of 15% more than their peers within five years.

If you're looking to climb the corporate ladder, a strong foundation in business essay writing is an essential first step. This guide will demystify the process, from understanding the prompt to creating a compelling argument showcasing your analytical and communication abilities.

What Is a Business Essay?

A business essay is a formal piece of writing that dives deep into a specific topic within the vast world of commerce. These essays analyze and explore management, marketing, finance, or entrepreneurship concepts.

B-school essays provide a platform to critically examine business theories, present research findings, and propose solutions or strategies while adhering to clear and concise communication for maximum impact.

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business in essay

The business essay is a powerful tool that allows you to delve into specific business topics, analyze them critically, and present your findings persuasively. Here are nine easy-to-follow steps to produce a winning business essay that showcases your understanding and analytical prowess. If you’re in a hurry, simply drop us a line saying, ‘ help me with my essay ,’ and our experts will handle your request.

How to Write a Business Essay

Decipher the Prompt

Before diving in, thoroughly understand the essay question. Identify the key terms, analyze the expected response (analysis, argument, etc.), and ensure your essay stays focused on the prompt.

Don't just skim the essay question. Dive deeper! Underline key terms to understand the response type expected (analysis, argument, etc.). Consider your audience - professor, employer, or wider business audience - and tailor your writing accordingly.

If the prompt is complex, deconstruct it into smaller, answerable questions to clarify the points you need to address.

Craft a Thesis Statement

This is your roadmap! A clear thesis statement summarizes your main argument or central idea. It should be concise and directly address the prompt.

Avoid vague statements! Instead of saying, "Social media marketing is important," aim for something like "Strategic use of social media platforms can significantly increase brand awareness among millennials in the tech industry."

Make a claim, not just present facts. Argue a point and provide evidence to back it up. Your thesis should hint at the main arguments you'll discuss later.

Outline for Success

Create an outline to structure your essay. This helps organize your thoughts, ensures logical flow, and prevents going off on tangents.

Before writing an essay outline , brainstorm all your ideas about the topic. This helps visualize the bigger picture and identify potential arguments. A strong outline should have a clear introduction, body paragraphs with topic sentences, and a conclusion.

Use headings as guides to break down complex topics into smaller sections for better organization.

Section Description Content
Introduction Grab the reader's attention and introduce the topic. * Briefly introduce the essay topic.
* State the essay question or prompt being addressed.
* Briefly preview the main points that will be covered in the essay body.
Body Paragraphs Develop and support your main arguments. * Each paragraph should focus on a single main point that relates back to the thesis statement.
* Start each paragraph with a topic sentence that clearly states the main point.
* Use evidence from credible sources (data, statistics, case studies) to support your claims.
* Explain how the evidence connects to your main point and strengthens your argument.
* Consider including counterarguments and explain why your argument holds more weight.
* Use transition words and phrases to connect paragraphs and ideas smoothly.
Conclusion Summarize your main points and leave a lasting impression. * Briefly restate your thesis statement.
* Summarize the key arguments you presented in the body paragraphs.
* End with a concluding statement that leaves a lasting impression. This could be a thought-provoking statement, a call to action, or a final implication related to the topic.
* Avoid introducing new information in the conclusion.

Research and Evidence

Business essay writing benefits from credible sources. Gather data, statistics, or examples from academic journals, business publications, or reputable websites to support your arguments.

Don't rely solely on textbooks. Utilize academic journals, business publications, industry reports, and reputable news websites to find data, statistics, and case studies.  

Always check the author's credentials, publication date, and website reputation before citing sources to avoid plagiarism . Don't just dump facts into your essay. Explain how the evidence supports your arguments and connects back to your thesis.

Drafting Time

Now, flesh out your outline! Write a clear and concise first draft, focusing on getting your ideas down first. You can always refine the language later.

Don't feel pressured to begin with the introduction. If a specific body paragraph comes to mind first, write that down!  Aim for clear, professional language that effectively communicates your ideas.

Avoid overly complex sentences or jargon. The first draft is for getting your thoughts down. You can refine the language and sentence structure later.

Sharpen Your Arguments

Edit and revise your essay. Strengthen your arguments with evidence and ensure logical flow between ideas. Transition words and phrases can improve readability.

Ensure each claim you make is supported by credible sources. Read your essay critically to ensure a smooth transition between ideas. Use transition words and phrases to connect paragraphs and arguments.

Briefly acknowledge opposing viewpoints and explain why your argument holds more weight.

Proofread Like a Pro

Once you learn how to write a business essay, meticulously proofread your essay for grammatical errors, typos, and formatting inconsistencies.

Double-check for typos, subject-verb agreement, and correct punctuation . Re-read sentences to ensure they are clear and can't be misinterpreted. Look for opportunities to tighten your language.

Ensure all in-text citations and references follow the required style guide (APA, MLA, Chicago).

Conclusion Counts

Write a concluding paragraph summarizing your main points and reiterating your thesis statement. You can also leave the reader with a final thought or implication.

Briefly remind the reader of your main arguments and the significance of your thesis. End with a thought-provoking statement, a call to action, or a final implication related to your topic. The conclusion should summarize, not introduce new ideas.

Formatting Finesse

Ensure your essay adheres to the required formatting style, be it APA, MLA, or Chicago. Double-check margins, font size, and citation format.

Make sure your essay adheres to the required style guide in terms of margins, font size, spacing, and title page format. Headings can improve readability. Use them strategically to break up long chunks of text.

Maintain a professional appearance using a professional font and consistent formatting throughout the essay.

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business in essay

Writing business essays equips students with valuable skills for the professional world. Students refine their critical thinking, persuasion, and analytical abilities by shaping arguments, organizing data, communicating clearly in a formal setting, and submitting a business letter essay .

These sharpened skills not only boost their confidence for future business courses and careers but also make them more attractive candidates in a job market that highly values effective communication.

How Do You Start a Business Essay?

How long is a business essay.

  • Business School Essay Samples - Essay Writing Center. (n.d.). International Student. https://www.internationalstudent.com/essay_writing/business_essay/

business in essay

Free Business Essay Examples & Topics

If you are studying law, economics, finances, or management, the chances are that you will have to write a business essay. It is a fairly standard assignment encountered at a school or college level. Thus, every student should at the very least know the basics concerning this particular phenomenon.

What is business? Everyone has a vague understanding of the term, but there is also a specific definition. A business is a commercial, professional, or industrial organization involved in entrepreneurship. It is not necessarily motivated by financial gain – a charity can also be a business. The nature of business refers to its operations, its mission statement, and the type of service or product it provides. The organization’s size can range from sole ownership to large multinational conglomerates.

Our experts have selected some business essay examples for you to check out so that you won’t struggle with your task. Besides, in this article, you will find advice for writing these papers. You will see how to organize your work best and which elements to include in your essay.

In this section, you will see the top recommendations for starting a business essay. The tips here are of most use for argumentative and persuasive writing assignments. These are the most popular styles for essays about business.

1. Pick a topic or analyze a given one.

If you’re free to choose one, select a topic that you find intriguing. Identify a relevant central idea to discuss. When writing an essay on an assigned topic, determine the exact question that needs to be addressed. Double-check the essay format that you have to follow.

2. Research and take notes.

Examine the topic to get a better understanding of the specific field. After identifying a central idea of the business essay, search for the information relevant to your paper. There are plenty of data available online. Yet, books and journals from your local library are also great resources. While researching, note all the useful sources to find them again later.

3. Create a reference list.

In most essays on business, you’ll have to illustrate your points and provide credible sources. Thus, collect the bibliography to indicate all the required citations. It’s a good idea to compile the references before you begin writing. This way, you won’t have to rush to get it all together at the end.

4. Write a thesis statement and create an outline.

Just like any successful organization requires a business plan, your essay requires a solid outline. Create your objectives and formulate your thesis statement around them. Ensure that your points and supporting evidence correspond directly to your central idea.

5. Revise and edit.

Most school and college students don’t bother to double-check their academic works once they are done. However, only with revision and editing will your essay truly achieve success. Check for grammar mistakes and the flow of your sentences. Ensure the logical order of your analysis. If anything sounds off, better to change it before submitting it.

Even after reading these steps, you may still be at a loss as to how to write a business essay. Examples of works written by other students can help you analyze relevant ideas. You can peruse the ones we have provided underneath the article.

In the previous section, we mentioned that you need to create an outline for a successful paper. Thankfully, most essays have the same general structure they follow. We will analyze it in more detail below.

In essence, a business essay structure consists of the following:

1. Introduction. It is the place for you to explain the general idea behind your topic. This is also where you will provide a thesis statement. In the introduction, you will have to identify the central elements of the essay. Make sure you establish communication with the reader.

2. Background. You will always want to clarify specific terms or concepts essential to your audience. Thus, provide relevant definitions and context in your introduction or separate paragraph if your task allows it. For example, most people probably know what leadership is but will struggle to understand social responsibility. If you are writing a case study, important background information is necessary to include in your essay.

3. Main Body. Using your selected sources, create a detailed analysis of the topic. Make sure to incorporate:

  • Arguments in favor of your position.
  • Examples as evidence to support your claims.
  • Counterarguments as evidence that you’ve examined the topic from different perspectives.

Don’t forget to include quotes and citations from relevant sources. These will provide credibility to your research.

4. Conclusion. In your last paragraph, provide a concise discussion of the separate points. Re-examine your thesis statement and reiterate it in different words. Summarize your findings and make sure that they relate to the purpose presented in the introduction.

Thank you for checking our recommendations. Below, you will find business essay examples on different topics. Good luck writing your assignment!

29443 Best Essay Examples on Business

Implementation of total quality management (tqm): toyota case study.

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The Flower of Services: Marketing Concept

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Leaders are Made, Not Born: Examples and Debate Points Essay

Historical development of operations management.

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Managers Are Born, Not Made Essay

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H&M Target Market Analysis – Case Study

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Apple company: problems and solutions.

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Management of KFC – Organizational Communication System

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Apple Corporate Strategy & Business Strategies Essay

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McDonald’s Marketing Plan and Strategy Report

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Is Business Ethics an Oxymoron

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Apple Case Study

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International HRM Case Study: Apple Inc.

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Nestle: Production and Operations Management Analysis Report

Promotional techniques and target market of fruit juice.

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Real-Life Examples of Organizational Behavior

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The Difference Between Organizational Conflict and Misbehavior

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Factors Affecting Employee Relationships

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Anthropologie Retail Store Company Analysis

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Apple Company and Its Impact on Society

Unitarist perspective vs. pluralist perspective case study.

  • Words: 3685

McDonald’s Operation Management & Supply Chain

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Apple External & Internal Analysis: Environment Analysis Research Paper

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Nike Distribution Channels Essay

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Apple Marketing Objectives and Strategies: Iphone

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Organization Development: Define Open and Closed Systems

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Cotton On: Growing Retail Brands

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External and Internal Analysis of Starbucks

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Walmart Information System Processes Report

Justice theory: business ethics, utilitarianism, rights, caring, and virtue.

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Defining and Measuring Capacity in Operations Management

Mcdonald’s ethical issues: examples of unethical marketing practices.

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Pepsi Company Advantages and Disadvantages

Coca cola operations management and inventory.

  • Words: 1192

The Four-Day Workweek and Its Positive Effects

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Robin Hood: Management Case Study

Importance of marketing in an organization.

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ZARA Logistics System & Transportation Strategy

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Tesla Corporate Social Responsibility: Issues, Activities, and Strategy

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Time Management Theories and Models Report

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Why I Want to Study Marketing

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Human Resource Management at the Apple Inc. and Sony Corporation

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Food and Beverage Management

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Tesco Strategy Analysis & Recommendations

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A Clothing Boutique as a Business Idea

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Impact of Technology on Business Essay

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Satyam Scandal and Corporate Governance Failure

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Starbucks Quality Management and Performance Improvement

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Coca-Cola Business Communication in Practice

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Issues and Recommendations for Apple Case Study

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An Analysis of External and Internal Environments of McDonald’s

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IKEA Human Resources

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Fashion Clothing Company’s Financial Statements

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Nicosia Model and Engel Blackwell Miniard Model of Consumer Behaviour

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business in essay

Business is an essential aspect of today’s evolving world. It is a lucrative industry that impacts many sectors, including education. Business-related courses are popular as many students are pursuing the programs. There are many branches in the business field, from business management to finance. College tutors often give students different business papers to test their knowledge as part of the assessment.

A business essay is an academic assignment that involves writing a paper that responds with a strategic and analytical approach to specific situations occurring in the market. Each business essay has a different topic that students tackle. However, the primary purpose of such essays is to collect relevant facts that align with the research question and analyze the data to get solutions.

Writing a business essay might seem simple, but it requires impressive writing skills and extensive research. You must be familiar with the topic to know the paper’s direction. Topic selection is a tricky section that affects the entire writing process. It is essential to identify a relevant topic to assist you in crafting a remarkable paper. You have to write a well-structured and compelling paper to get good grades. Presenting accurate arguments with supporting examples from reliable sources is an essential research aspect. Thus, a business essay must follow the required academic standards and theoretical frameworks.

However, writing is not everyone’s cup of tea, and incorporating logical arguments can be challenging. If you are stuck, you can check any business essay example online to understand the format. You will know how to structure the paper and relate it to the relevant themes.

That is why our writing service is here to help needy students craft exceptional essays. We will connect with a proficient business essay writer to help with the research and writing process. Get flawless documents from us and earn the best score in your class.

Business Essay Format

Most learners often overlook the importance of having a business essay format. It is imperative to use a format to help you outline your work. Proper thought organization and articulation are essential aspects that translate into a well-written business essay.

Below is an example of the format:

  • Introduction
  • Background information
  • Introduce main topics
  • Thesis statement
  • Topic sentence
  • Research explanation
  • Restate points
  • Significance of the study

The above outline is a map that will guide you to know what to include in each section. In addition, you will understand what the assignment requires you to do from the introduction to the conclusion.

If you still find it challenging to get the proper format, you can study a relevant business essay example from our site and jumpstart your paper. Whether you need a business school essay or a business plan essay, we have you covered.

Write Business Essay In 5 Steps

While writing might seem challenging, with the proper format and topic familiarity, you are on the right track. It is imperative to understand the writing process before composing your business essay. You need to read the prompt carefully to know what you are supposed to research and write about.

Here is an overview of the writing process in 5 simple steps:

  • Topic Selection

Choosing a good topic is mandatory in crafting an excellent paper. You must select a theme that aligns with the research question. Additionally, ensure you select a familiar topic you are passionate about to avoid writing mistakes and illogical paragraphs.

  • Extensive Research

Conduct extensive research to get facts and supporting evidence. Narrow down your theme and include only good points. Avoid broad topics because you will waste time during research.

  • Essay Outline

Make sure you use a proper outline to organize your thoughts and line of arguments. Follow the format essay

Start writing your paper while using the required academic format. Organize your work and include the introduction, main body paragraphs, or conclusion.

  • Editing and Proofreading

Finally, edit and proofread your essay to eliminate grammatical and spelling mistakes.

The above steps will help you during business essay writing to craft remarkable papers. It would be best to plan your time adequately to avoid rushing through the process. However, you must select an appropriate topic for your paper. It could be a business management essay or a marketing paper. No matter the subject discipline, ensure you follow the correct procedure.

Business Essay Topics

popular business topics

Our experts have compiled a list of different business essay topics to inspire your writing:

  • Discuss the importance of bookkeeping in a business.
  • Evaluate the impact of value addition in products.
  • An analysis of income and expenditure transactions.
  • Analyze the supply-chain industry.
  • The effects of product promotion in business growth.
  • How to develop an effective marketing strategy.
  • Impact of policymaking in enhancing company productivity.
  • What is multilevel marketing?
  • Impact of technology in the business world.
  • Discuss the challenges affecting entrepreneurship.
  • Significance of human resource management.
  • Explore the importance of budget analysis.
  • How does technology impact advertising?
  • The importance of a financial strategy.
  • How to start an online business.
  • How can organizations profit from sustainable practices?
  • How to develop a positive organizational culture.
  • The importance of employee diversity in an organization.
  • Effective ways of fraud prevention in a company.
  • Explore the communication channels in an organization.

Let us look at interesting argumentative business essay topics

  • Discuss the influence of cultural differences on international companies.
  • A comprehensive analysis of cryptocurrencies.
  • Discuss the ethical dilemmas in international organizations.
  • The influence of globalization on the business community.
  • Should large organizations have a social media presence?
  • Causes and effects of economic recession.
  • Impact of politics on business growth.
  • Discuss the effective strategies of negotiating cross-cultural business deals.
  • Explore the integrity of online entrepreneurship.
  • The impact of corporate social responsibility in an organization.

The field is quite diverse with various course programs. You can derive different topics from these programs to get logical arguments. So, get inspiration from the compelling business school essay examples and craft exceptional papers.

business management essay topics

How To Start A Business Essay

Knowing how to start a business essay is essential for academic writing. The first step entails topic selection because it will determine the essay’s direction. Identifying a relevant topic is vital, and you need to ensure you get the suitable theme. It will also help save you time during research and simplify the writing process.

When it comes to essay writing service , business papers are among the assignments that require extensive research and analysis. Read the essay prompt carefully to understand the tutor’s expectations. Then, make sure you conduct a comprehensive brainstorming session to get the major points for your paper. Having the right points will help you compose logical arguments in a flawless manner.

Moreover, it would help to read previous essays and publications from reliable essays widely. You will get essential data to support your arguments. Besides, the sources will help you cite your essay correctly.

Start your essay with an insightful introduction and include your perspective regarding the topic. Incorporate a powerful thesis statement that informs your readers of the paper’s direction and the major points you will discuss.

Proceed to write the body paragraphs with a topic sentence that captures all significant arguments. Each paragraph should have well-explained arguments that flow logically.

Finally, conclude your business essay by restating your main points and the significance of the study.

Still, need help with your paper? Worry no more. Our competent business essay writers are on standby, ready to assist you with any academic paper. Stop wasting time and reach out to us. We will help you score top-of-the-class grades within no time.

The paper “Enterprises Resource Planning Success and Failure” is an outstanding example of a business essay. An Enterprise resource planning (ERP) system according to Aslan et al. (2012, p.693) is a management system within an organization that has sets of connected inclusive software, which may be used when espoused and put into practice effectively, to oversee and connect every organizational function. Basically, ERP systems may be employed as a tool for helping to improve the supply chain network as well as the level of performance by helping in decreasing cycle times.

Besides that, ERP systems have been utilized routinely in capital-intensive industries like building, construction, manufacturing, as well as defence. Latterly, ERP systems have advanced further and nowadays they are prevalent in industries such as education, health care, finance, hospitality, and telecommunications. Fundamentally, the benefits of ERP systems are hard to realise not unless a strong disposition, as well as participation, is established within the organisation; so, the article seeks to critically analyse ERP success and failure experienced by organisations.

BodyAs mentioned by Hellens et al. (2005, p.283), ERP systems are built upon a single database and application, as well as a coordinate that is unified in the whole organization. For that reason, every application serving different departments such as HR, accounting, and supply chain are integrated firmly under a single ERP system. Al-as observed by Al-Masha et al. (2003, p.354), ERP systems are useful when successfully implemented because they accelerate the process of decision-making. So, the success of ERP systems depends on the ability of an organisation’s managers to efficiently oversee the operation of a business, given that ERP systems can help them reduces operation costs.

Success drivers of ERP systems can be categorised into two: operational and technological drivers. In this case, operational drivers are associated with ways of improving organisational performance, supporting business strategies, as well as cutting production costs. On the other hand, technological drivers are predominantly associated with compliance with existing rules and regulations. The notion of success varies as the process of implementation continues, in that for planning and implementation (the first two stages of the cycle) success is mainly rooted in completing the ERP project to the standards that are acceptable within the budget as well as a time limit.

As pointed out by Hanafizadeh et al. (2010), stabilization as well as Improvement (the last two stages of the cycle) success is founded on the seeming impact of the ERP system on the performance of the organization. As indicated in Hanafizadeh et al. (2010) study, there are scores of factors vital for the success of ERP systems; support is top management one of the factors, and it involves encouraging commitment, positivity, and support of top management in the ERP project. Another factor is the utilization of knowledge as well as experience of system and technology consultants.

Additionally, the balanced project team is crucial for the success of ERP systems because it includes the integration of employees and information technology with the broad knowledge of the processes in the organization. As evidenced in Hellens et al. (2005) study, the accuracy of the information is crucial to the success of ERP project, so, data loaded from accessible legacy systems must at all times be of high quality. ERP project cannot succeed if the project management teams do not have a well-defined, detailed project plan related to the goals of the project.

Change management is also a success factor in the implementation of ERP project; so, careful attention has to be offered to this, considering that several changes in business processes are experienced during ERP systems implementation. Training and education are also important given that technical expertise regarding the ERP system, its reference model, and facts regarding its working are useful in the process of implementation. Other factors crucial for success consists of, availability of experts who aside from being in top management will frequently help the organization realize ERP system benefits.

Failure of ERP projects has been prevalent, and this has continued to bite worldwide across all business platforms. As pointed out in Xue et al. (2005, p.279) study, ERP poise substantial benefits like improving customer service, reducing manufacturing costs and boosts productivity, but these benefits are only realised after successfully implementing the ERP systems. Nevertheless, statistics show that implementation of ERP systems is still a failure amongst scores of companies. Statistically, 90 per cent of ERP systems implementations in Asia countries, especially China are either completed late or use more money and resources than those stipulated in budget.

In Xue et al. (2005) study, where they differentiated implementation success of ERP system in China as well as western countries, they noted that China had a higher percentage of failure which was attributed mainly to lack of support from top management as well as data inaccuracy. Other factors that led to ERP failure include poor participation, education and training, insignificant time ensuing from a minimal understanding of cross-operational organisational processes (Dechow & Mouritsen, 2005, p.691). Furthermore, ERP systems are exceedingly expensive, and also the need for the organisation to hire consultants to assist in the configuration as well as implementation, results in further escalation of price; thus, creating a high possibility of failure.

The cost used on consultants is almost thrice the cost of an ERP system; this negatively affects the productivity of the company and can lead also to the failure of the ERP system. ConclusionIn conclusion, it has been argued that ERP systems are beneficial because they improve the flow of information between every function of the company and also manages the connections to external stakeholders. Currently, the key basis of competitive advantage is the capability of a business to improve the processes of the supply chain.

This necessity has created the need for more advanced information systems like ERP systems. The articles have heightened numerous factors critical to the success of ERP, and which have allowed companies to efficiently plan their resources resulting in business efficient functionality and increased productivity. Failures as discussed in the article are caused by lack of support from top management, data inaccuracy, and lack of sufficient education and training.

The paper “New iPhones Show a Hit For Apple as Quarterly Profit Fluctuate 13 Percent” is an outstanding example of a business literature review. Yao (2014) explains that China is expected to provide information about its weakest growth since the occurrence of the global financial crisis within the third quarter while the property downturn is assessed based on manufacturing and investment. As a result, more pressure has been put on Beijing to unveil new stimulus measures. According to Yao (2014), the market assumes that the Communist Party leader will be able to adjust to the gradual slowdown. This will happen only in circumstances where there are no possibilities of experiencing a potentially destabilizing fluctuation in unemployment. However, anything weaker would lead to more speculations of key stimulus measures, for instance, an interest rate cut. Although the leadership has consistently provided steady aid specifically to vulnerable sectors of the economy, it has been noted that several stimuli have been ignored because China is still struggling to pay a huge local government debt (Yao 2014).

Article 2: New iPhones show a hit for Apple as quarterly profit fluctuate 13 percent

Due to strong demand for APPLE’s new larger-screen iPhones released in September, its quarterly profit increased by 13 percent. This also enabled APPLE to overcome the sluggish iPad sales (Jones 2014). Despite the more intensifying competition felt by Samsung Electronics as APPLE’s leading Smartphone competitor, Jones (2014) points out that the iPhone is attracting more consumers who are also ready to pay high prices particularly for cutting-edge handsets. Through its latest phones, Apple is profitably catching with its major competitors, such as, Samsung that have from time to time managed to post attractive sales of larger phones. It has also been noted that the marketing strength that iPhone has gained stands in contrast to sluggish iPad sales and the issues affecting Samsung’s Smartphone business (Jones 2014).

Article 3: Coal not the solution for poverty

Couchi (2014) examines that cheap coal-fueled electricity is highly considered by miners and politicians as the best alternative way out of poverty, particularly for developing nations. However, Africa has not considered this. In the business report provided by Couchi (2014) about the U.S financial group Citi, it can be noted that the booming market for African electricity has been a result of the coal approach. In the attempt to reinforce coals bearish outlook, Couchi (2014) reports that Citi discovered that a new International Energy Agency (IEA) outlook on the commodity is in contrast with the idea of BHP, the US coal producer Peabody as well as the Minerals Council of Australia which maintains that coal would play an integral role in minimizing energy poverty, particularly for developing countries. Despite its metallurgical and thermal forms, coal is considered the second-biggest mineral exported from Australia after iron ore (Couchi 2014).

Article 4: Ebola could be in the headlines, but tobacco is yet another killer in Africa

Research conducted by The Guardian (2014) shows that although Ebola dominates the headlines, there is yet another killer pandemic of great importance that continues to kill many people in the African continent unnoticeably. It is has been noted that tobacco kills at least one between two long term smokers. Currently, it is anticipated to kill 1 billion people globally before 2100. This is relatively more compared to the current number of people who die of Ebola. The Guardian (2014) terms this global issue as injustice and inequality because Transnational Tobacco Companies (TTCs), such as UK-based British American Tobacco (BAT) earn humungous profits yet they cause economic damage worthy over half a trillion dollars each year. Besides, TTCs contribute more to environmental degradation and thus create risks that compromise the health as well as the sustainability of populations. To earn more profits, TTCs are currently shifting and expanding their business to untapped markets in regions with unrestricted opportunities for growth (The Guardian 2014).

Article 5: NAB, ANZ lead pack in building home-lending share

The home loan is still considered the major driving force in recovering credit growth for banks. In this case, National Australian Bank (NAB) and ANZ are on the frontline to encourage the big banks in taking the advantage of the mortgage market, while home and business lending are sustainably becoming strong. Therefore, NAB and ANZ have put on media their fastest growth out of the big in all the past three months (Yeates 2014). Despite the faster growth and expansion made by NAB compared to their rivals in home lending, Yeates (2014) notes that analysts see business lending as a bigger concern because the bank has lost shares and faced more pressure, particularly on its margins. Generally, the home loan market is considered a major driving force that enables banks to recover from credit growth regardless of the risks associated with life specifically in business lending (Yeates 2014).

The paper “Globalization and Culture” is an outstanding example of a business essay. Today, it is common to hear people refer to the world as ‘a global village’. This has been a result of the process of globalization. This process has opened up and improved trade across regional and national borders. Not only has globalization enhanced economic interactions across nations but also improved access to information and uplifted the fight for human rights, among other benefits. Recent technological and communication developments along with improved road networks have been the key drivers of globalization. However, critics of globalization say that these benefits have been realized at a very high price: that of surrendering regional and national cultural values, mainly, for Western morals (Kwame, 2007).

Regarding this debate, two key schools of thought emerge. From one angle critics argue that globalization spreads out any and every culture all over the realm, leading to cultural heterogeneity and deeper understanding between diverse groups. This is mainly defined through the global production and distribution of commodities such that people in different parts of the world have access to commodities they would otherwise have never seen. A case in point is the cultural interaction between the United States and Japan. Teens in the U.S interact with the Japanese culture through their comic books, animations and video games, while teens in Japan interact with the American culture through watching TV shows and Hollywood movies produced in the U.S (Kwame, 2007).

On the flip side, critics argue that globalization erodes the regional and national cultural identity through cultural homogeneity. This leads to a cohesive global culture constituting diluted varieties of regional and national cultural nuances. For instance, French pastries, ‘American’ fried chicken, and Japanese sushi can be eaten in almost any part of the world. Restraint chains such as MacDonald’s and Starbucks have influenced traditions and behaviors in different countries. Even though champions of globalization claim that this merely affects consumer goods and media broadcasting, critics contend that it deteriorates customary culture ((Kwame, 2007; Czinkota, 2003).

Culture is a prevalent aspect in business whether it is in marketing, production, or human resource management. It is a key variable in the function of success in new markets (Czinkota, 2003). People’s purchasing decisions are based on a product’s design, style or color that supports their religious beliefs and practices. Empirical evidence shows that the success or failure of a company, especially, in a foreign market is reliant upon the effective managerial exercise of local religious beliefs and practices. Therefore, managers ought to be on familiar terms with their market’s religious differences given that religion influences people’s attitudes. For instance, Asians have a different attitude toward authority and women that differs from Western beliefs and practices. Whereas many parts of the world, including Asia, South America, and Africa, value collectivism very much, Americans are more individualistic. Chinese, Latin Americans and Koreans take time casually even as Americans are more proactive.

Failing to appreciate the religious beliefs and practices of the market will often lead to lots of inadvertent mistakes, such as being socially violent, cultural mix-ups, tarnished interpersonal relations, poor negotiations. As a consequence, the company’s future performance dwindles as profits decline. Lack of religious competence, or religious dogmatism, can easily put at risk millions of dollars through fruitless negotiations, lost purchases or sales, and pitiable customer relationships (Czinkota, 2003).

Cultural Literacy

Culture is a broad system that includes traditions, beliefs, attitudes, values, institutions and social interactions. This system reflects the global crunch facing the human race, and so it is a cultural catastrophe (UNESCO 1997). Dealing with such a cultural diversity calls for an important skill referred to as cultural competence. Chrisman (2007) defines cultural competence as ‘attitudes, practice skills, and system savvy for cross-cultural conditions’. The key force in work involving cultural competence is the people’s flexibility and ability to appropriately consider and treat the general public politely and in a proper way fitting their culture. Cultural literacy takes account of cultural competence plus the capacity to analytically mirror, and if needed institute change in, one’s a specific culture. Cultural literacy also comprises the capacity to examine the actions of central cultures measured against other cultures. This becomes very much useful in business. A case in point is the understanding of the effect of globalization or cross-cultural businesses on indigenous cultures all over the world.

Cultural literacy has been likened to an iceberg, through the iceberg model of culture. This is due to the expanse contextual material one requires to understand the culture. Cultural literacy often involves much more than the information essentially spoken. In other words, to understand the meaning of a cultural term, one has got to have much information that is not revealed by the bare meaning of that term. The clear cultural meaning of the term is like the ‘tip of an iceberg’ meaning that the deeper understanding lies below the casual meaning of the term and it constitutes a person’s own applicable information. It is known that 15 per cent or less of an iceberg can be seen above the water surface, 85 per cent or more of the iceberg is submerged below the water surface. This means that there is quite a different picture depicted shallowly from that which is the actual translation in the literature, giving the imprint that implied information comprises relatively tiny bits and pieces of information, left out by the correspondent due to dismissal or suitability (Hawkes, 2001).

Figure 1: Iceberg Model of Culture

It has been stated earlier that culture is a broad system that among other aspects involves religion. The world is very diverse in terms of culture as well as religion. Each culture embodies a creation in itself and yet it is not closed. Cultures give religious convictions semantics, and religions provide decisive connotation to each culture. Religion is a way of life for numerous cultures saturating every one human action. In other cultures, it characterizes the utmost ambitions of human life, and for others, religion is an institution that claims to convey a meaning of deliverance (Hawkes, 2001).

The paper “The Different Communications ” is an outstanding example of a management assignment. Phone: 23 rd August: the communication was made to remind that the bill for the mobile phone is outstanding and if not paid within the date will have a fine imposed on it. The communication was successful as it helped to fulfill my need and acted as a reminder. Further, the call also ensured that it was complete and all the details like outstanding amount, due date, late fine, and other details were provided. The call was complete and highlighted the important aspect which if ignored could have an impact on my usage.

Radio: 24 th August: The communication was made regarding the areas which are having huge traffic and showed the roads which should be avoided. The communication was successful as it helped to fulfill my requirements by highlighting the different roads which need to be avoided and which need to be used. The communication was further clear and loud regarding the different roads and path which should be avoided. This method acted as one where proper guidance was provided and acting in the correct way was highlighted so those correct decisions can be taken.

Communications that were unsuccessful

Television: 24 th August: The communication was made regarding the sale of women’s garments. The communication was ineffective because in the first instance it didn’t meet my needs and requirements as I was not looking to shop. Secondly, the message was not constructed properly as it didn’t speak about the brands which were available on sale, the different garments which were available, and also didn’t highlight the date when the sale would end.

Phone: 25 th August: The communication was made regarding the mobile bill payment which has already been made. The call was ineffective because it was not required as the payment has been made and I had the required receipt. The call was instead a wastage of time. In addition to it, the call was not constructed properly and required to focus on areas through which a message would have been enough as a source of communication to ensure that the payment was correctly entered.

Reasons for communication not to be successful

The communication process can be improved in the following ways

Firstly, ensuring that the communication which is made is required and is addressed properly so that the person who receives the communication gains from it (Nicholas, 2013)

Secondly, providing complete information is essential as it will serve as a benchmark to evaluate the manner in which different information is passed (Anne & Bochner, 2007). It will also help to understand the important matter which has been spoken and will help to highlight the manner in which changes can make so that proper communication and message is passed

Thirdly, the targeted audience was wrong and it is important to correct the audience (Mehrabian and Susan, 2007). This will help to improve the validity and reliability of the communication and will ensure that the process of communication becomes effective and is directed towards the correct person

Fourthly, the process of communication needs to be improved and changed so that the message is correctly interpreted and passed with the same intention (Imahori & Lanigan, 2012). This will help the listeners to evaluate the message in the correct form and will help to ensure maximum response.

Fifthly, the media which are used needs to be chosen wisely as the usage of a message instead of a phone call for bill paid confirmation would have been more helpful and could have caught the attention of the audience in a better way. This would have multiplied the effectiveness of communication and would have helped to understand the important points and issues.

The process of communication thereby requires working on the smaller and important aspect so that the overall process of communication improves and helps to provide the required dimensions through which effectiveness can be gained in the manner messages are passed.

The paper “Why Did Telefonica Initially Focus on Latin America” is a perfect example of a business assignment. Based on Telefonica’s objectives of rapidly increasing shareholder value, profits and achieving growth, it had to take advantage of location economies. Hence, the company initially focused on Latin America, as it must have perceived FDI to be a means for circumnavigating trade barriers. Indeed, the reasons why Telefonica initially focused on Latin America are perceivable through the lens of the Uppsala Model Theory.

According to the theory, the internalisation of a company across many foreign markets is correlated to psychic distance, where the first entry is to foreign markets that are familiar and closer in regards to the psychic distance of the host country, before making subsequent entries in foreign markets with greater psychic distance. Psychic distance comprises the differences in culture, language and political systems (Falvo & Parshad 2005).

Within the perspective of Uppsala Model Theory, it should be argued that companies tend to gradually increase their activities in international markets through a series of incremental stages, where the succeeding steps are anchored in learning and adapting to foreign markets (Pandian & Sim 2002).

This implies that the firms fast gain experience from the markets, where they have closer cultural ties before expanding to foreign markets. For instance, Telefonica had to first gain experience as a telecoms operator in Latin America, since the region has deep cultural ties with Spain, where it is headquartered.

Strategic competitive advantages

The company’s decision to slowly expand to Europe appeared opportunistic as well as strategic. Europe had initially possessed trade barriers that lowered the chances of successful entries. Essentially, there is a correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers, in terms of competition are bypassed in preference to those that are less competitive (Enu & Attah-Obeng 2010). This argument is based on Dunning’s Eclectic Theory, which hypothesises that a company will always seek to leverage their specific advantages, including marketing, knowledge, skilled personnel, technology and information (Dunning 2001).

In this case, the Latin American markets were growing rapidly. They also experienced an increased high adoption rate and usage of mobile phones and internet connections. Additionally, after the Spanish government privatised Telefonica and deregulated the Spanish telecommunications market, the company’s core objective became increasing shareholder value, profits and achieving growth.

This implies that profit maximisation is a major drive to foreign direct development; through the use of particular advantages the company has (Glesem et al. 1990). It, therefore, had to select a region that would enable it to achieve higher profits. The company selected Latin America over Europe. Latin America had few entry barriers, such as competition and government regulations, while Europe had greater barriers due to more competitors. This implies that imperfect competition within the marketplace is a key incentive for expanding abroad. Besides, European mobile telecommunications operators had agreed they would not invade each other’s markets. However, after the entry of America Movil into Latin America, Telefonica faced a stronger competitor, forcing it to expand to Europe.

Commenting on other student’s post:

Why did Telefonica initially focus on Latin America?  Why was it slower to expand in Europe, even though Spain is a member of the European Union?

While the student hinted at the growth of multinational enterprises, a brief outline detailing why the company expanded and reasons for expansion could have provided a more relevant backdrop. Additionally, the reference to the Socialist Party by Popular Part in the general election of 1996 was irrelevant and out of context. The student’s decision to link the factors for the European Union to the opening of the telecommunications sector was misplaced. Rather, the student should have selected reasons why Telefonica selected to begin operating in Latin America before making headway to Europe. However, reference to high competition in the sector in Europe was justified.

Accordingly, the student should have explored the close cultural ties between Spain and Latin America, as the major drivers that triggered Telefonica to first launch in the region before expanding to Europe. In supporting the argument, a reference to a relevant theory, such as the Uppsala Model Theory could have pointed to the reasons why internationalisation of a company across many foreign markets is correlated to psychic distance (Uhasselt. be 2005). This includes why the initial entry is mostly made in foreign markets that are familiar and closer in regards to the psychic distance of the host country. Afterward, an explanation of what this meant to Telefonica based on the theory could have been appropriate (Gustafsson & Zasada 2011). For instance, the student should have stated that firms get to fast gain experience from the markets where they have closer cultural ties before expanding to foreign markets.

The student should have based his arguments on Dunning’s Eclectic Theory, which proposes that firms tend to use their peculiar advantages such as marketing, knowledge, skilled personnel, technology and information (Rugman 2010). Further, he should have stated that companies view FDI as a means to circumnavigate trade barriers before going forth to describe the correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers in terms of competition are bypassed in preference to those that are less competitive.

While the student was also justified in arguing that the company sought to maximise profitability and to increase shareholder value, no basis was provided to support the argument, based on the case study. At this stage, the student should have suggested a theory to support his argument (Morgan & Katsikeas 1999). Later, the student should have provided examples from the case study to defend the choice of the theory he selected. However, the student provided examples outside the case study, such as “Telefonica has been able to establish footprints in 24 countries and having an average of 120,000 professionals with consolidated revenues of 24,957 million euros in January-June 2014 and more than 315.7 million customers at June 2014”

Additionally, the reasons the student outlined as the likely motivators for Telefonica to launch first in Latin America before making entries in Europe cannot be justified, as they have not been argued appropriately. For instance, in suggesting political developments, taking policy advantage and the fact that the markets shared a common language, the student should have discussed the concept of psychic distance and the related theory, such as the Uppsala Model Theory.

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Table of contents

How to Write a Business Essay

HOW TO WRITE A BUSINESS ESSAY

Table of Contents

What is a Business Essay?

A business essay is a written analysis or interpretation of a particular business-related question or problem. Its main purpose is to present a compelling argument, supported by evidence, to persuade or inform its readers about a specific aspect of business, whether it be management, marketing, finance, ethics, or any other business-related topic.

Overview of Different Types of Business Essays:

  • Analytical Essays : These essays dissect a business scenario or problem, analyze the components, and present the findings in a structured manner.
  • Persuasive Essays : Aimed at convincing the reader about a particular point of view or business strategy. These require strong arguments and supporting evidence.
  • Case Studies : These essays involve a detailed examination of a particular company or event. The writer explores the subject’s background, present conditions, and potential future implications.
  • Comparative Essays : These contrast two or more items, such as different leadership styles, market strategies, or economic theories, to understand their distinctions and implications.
  • Problem-Solution Essays : Identify a problem within a business context and propose a feasible solution, backing it up with factual evidence and analysis.

Understanding the Assignment:

Tips for comprehending essay prompts and instructions:.

  • Read Carefully : Take time to read through the essay prompt several times to understand precisely what is being asked.
  • Highlight Keywords : Identify action words such as “analyze”, “compare”, “critique”, or “discuss” to grasp the type of response required.
  • Clarify Doubts : If anything is unclear, do not hesitate to seek clarification from the instructor or peers.

Importance of Identifying the Essay’s Objectives and Audience:

  • Objectives : Understanding the purpose of your essay is crucial. Is it to inform, persuade, or analyze a business concept or strategy? Knowing this guides your research and writing process.
  • Audience : Knowing who will read your essay (e.g., academics, business professionals, peers) helps tailor the language, complexity, and tone of the content to suit their level of understanding and interest.

Research and Analysis:

How to conduct thorough research using credible sources:.

  • Library and Online Databases : Utilize academic libraries and online databases for reputable sources such as journals, books, and authoritative articles.
  • Government and Industry Reports : These can provide reliable statistics and insights.
  • Case Studies and Company Records : Great for specific insights and real-world evidence.

Methods for Analyzing Information Relevant to the Essay Topic:

  • Create an Outline : This helps organize thoughts and data logically.
  • SWOT Analysis : Evaluate strengths, weaknesses, opportunities, and threats related to the essay topic.
  • Comparative Analysis : If applicable, compare different theories, case studies, or data sets to draw informed conclusions.
  • Critical Thinking : Challenge assumptions and explore alternative viewpoints. This deepens the analysis and strengthens arguments.

In the following sections, we will delve deeper into how to structure your essay effectively, develop a robust argument, and polish your work through careful editing and proofreading.

Planning and Outline:

Creating a robust business essay outline:.

A well-structured outline serves as the backbone of your essay. It can be detailed or brief, but it should clearly map out the introduction, body paragraphs, and conclusion.

  • Thematic Organization : Group your research findings into themes or categories that will become the basis for your paragraphs or sections.
  • Sequential Flow : Ensure that there is a logical progression of ideas from one paragraph to the next.
  • Balance : Allocate a proportional amount of content for each section according to its importance in supporting your thesis.

Strategies for Organizing Thoughts and Research Findings:

  • Mind Mapping : Use this to visually organize your thoughts around the central topic.
  • Bullet Lists : Make simple bullet lists to arrange facts and arguments in order of impact or relevance.
  • Post-it Notes : These can be rearranged easily to help you decide on the best structure for your essay.

Writing the Business Essay Introduction:

Crafting a compelling opening statement:.

  • Hook : Begin with a strong hook that captures the reader’s attention, such as a striking statistic, a rhetorical question, or a relevant anecdote.
  • Relevance : Briefly relate the opening to the wider business context to show the significance of your essay topic.

Establishing Context and Stating the Thesis:

  • Background Information : Provide a concise overview of the topic’s background necessary for understanding the ensuing discussion.
  • Thesis Statement : Clearly articulate your thesis, presenting your central argument or stance, which the rest of your essay will support.

Body Paragraphs:

Structuring arguments logically:.

  • Topic Sentences : Start each paragraph with a topic sentence that presents the main idea of the paragraph.
  • Coherence : Make sure that each sentence flows logically from one to the next, maintaining coherence within and between paragraphs.

Use of Evidence and Examples to Support Points:

  • Credible Evidence : Support your arguments with data and evidence from credible sources.
  • Real-World Examples : Incorporate examples from actual business practices to illustrate your points more vividly.
  • Explanation : Don’t just present evidence, but also explain how it supports your argument or relates to your thesis.

Concluding the Business Essay:

Techniques for summarizing the main points effectively:.

  • Restate the Thesis : Reinforce the thesis statement, putting it in the context of the provided evidence and arguments.
  • Summarize Key Arguments : Recap the key points made in the body, highlighting how they collectively support your thesis.

Discussing Implications, Recommendations, or a Call to Action:

  • Implications : Discuss the broader implications of your findings or argument for the business world or a specific sector.
  • Recommendations : If appropriate, offer well-grounded recommendations for action or further investigation.
  • Final Thought : Leave the reader with a provocative final thought or question to underscore the essay’s significance and encourage further reflection.

The conclusion of your essay is not merely an endpoint but a decisive component that ties together your analysis, reinforcing the significance of your argument and its implications in the business field.

Referencing and Citation:

Guide to proper referencing styles commonly used in business essays:.

  • APA (American Psychological Association) : Often used for business, psychology, and social sciences, it focuses on the author-date method of in-text citation.
  • Harvard : A common author-date reference style where the citations are parenthetical, with a reference list at the end.
  • Chicago : Known for its footnote or endnote style, but also has an author-date system; prevalent in history and some business publications.
  • MLA (Modern Language Association) : Utilizes parenthetical citation; less common in strict business fields but sometimes used in business humanities.

To correctly format citations and references, refer to the specific style guide or use citation tools like Zotero, EndNote, or Mendeley.

Importance of Avoiding Plagiarism:

  • Ethical Writing : Presenting others’ words or ideas as your own is unethical and can lead to severe academic and professional consequences.
  • Originality : Original work is valued and demonstrates your own understanding and analysis of the topic.
  • Credibility : Proper citation builds credibility and allows readers to verify sources, fostering trust in your analysis.

Editing and Proofreading the Business Essay:

Best practices for revising the essay:.

  • Multiple Rounds : Go through several rounds of editing, focusing on different aspects each time—structure, argument flow, evidence, and then language.
  • Peer Review : If possible, have a peer review your essay for fresh perspectives on content and clarity.
  • Distanced Review : After writing, take a break before editing to review your work with fresh eyes.

Grammar, Punctuation, and Style Considerations:

  • Consistency : Ensure consistent use of tense, voice, and person throughout your essay.
  • Clarity and Brevity : Use clear and concise language; avoid jargon unless your audience is familiar with it.
  • Punctuation and Grammar : Use tools like Grammarly or Hemingway Editor to catch common mistakes, or consult grammar guides for complex issues.

Business Essay Writing Tips:

  • Understand the Business Lingo : Familiarize yourself with business terminology to make your essay more authoritative.
  • Active Voice : Prefer active voice over passive for clarity and dynamism.
  • Real-Life Application : Always consider how theoretical concepts apply in real-world business scenarios for more impactful writing.
  • Critical Analysis : Go beyond describing concepts; analyze and critique them to add depth to your essay.
  • Stay Updated : Use current examples and case studies, as the business world is continually evolving.

Additional Resources:

  • Books : “The Elements of Style” by Strunk and White for style, “On Writing Well” by William Zinsser for nonfiction writing.
  • Online Guides : Purdue OWL for comprehensive writing resources, Harvard Business Review for real-world business insights.
  • Tools : Google Scholar for research, Grammarly for grammar checks, Turnitin for plagiarism detection.
  • Databases : Business Source Complete, JSTOR, and SSRN for scholarly articles and publications.

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How to Write a Business Essay: Step-by-Step Guide

By: Tasha Kolesnikova

Reviewed: Angelina Grin

How to Write a Business Essay: Step-by-Step Guide

Business is one of the most popular fields of study in high school and college. Given how broad a subject it is and the fact it can be widely applied to a variety of different careers, that comes as no surprise.

What Is a Business Essay?

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One of the biggest academic challenges a student in this area must face is writing business essays. These papers provide learners with the opportunity to apply themselves and come up with a great piece of writing. In this article, we’ll explain how to write an essay about business, from the opening lines of your introduction to your bibliography. If you can't find the strength to write the paper yourself, contact our business essay writing service .

A business essay is a paper on some aspect of business, whether it’s about a broad concept or a report on a specific company. Such pieces can range between analyses of just a few paragraphs and full-length dissertations for university. Business essay writing encourages the writer to closely examine the nature of the field and to analyze it from their unique point of view using business terms.

As is the case with any scholarly piece of writing, business research papers require the author to put in a great deal of research and planning. The rest of this article will describe how to write business essays in greater detail.

How to Write an Introduction for a Business Essay

To write a good business essay introduction, there are a few key steps you must follow. In this section, we’ll walk you through each of those steps before providing you with an example of a well-written business essay introduction.

If you are unsure how to write a business essay introduction, follow these steps:

  • Research your chosen topic thoroughly. Before you begin writing a business essay, you should make sure that you’ve thoroughly researched your chosen topic. During this stage, you should consult a variety of different sources to make sure you have a well-rounded view.
  • Draft an outline of your paper. Plan out what the rest of your paper will look like. What is the main argument of your essay? How will you structure your argument? What will each body paragraph cover? Questions like this will help you draft a solid outline.
  • Come up with a thesis statement. Once you’ve solidified your main argument, distill it into a thesis statement . This should be a single sentence that summarizes the point you’re trying to make and gives readers a sample of what to expect. Be sure to include your thesis statement in your introductory paragraph.
  • Write your first draft. Finally, it’s time to start writing. Don’t expect your first draft to be perfect — that’s what editing is for. Make sure to frequently reference your outline to ensure you’re staying on topic.
  • Redraft your introduction. Once the first draft of your paper is complete, take another look at your business essay introduction. In all likelihood, it may need to be fleshed out a bit more and may even require some revisions.

In 2020, the whole world saw the rise of the COVID-19 pandemic; now, almost three years later, we still feel its impact. During this time, the business sector has undergone dramatic change, with companies across all industries evolving and changing to survive. While this disease has certainly caused untold damage to countless firms across the globe, it has also forced innovation and transformation. This essay will explore how the coronavirus pandemic has shaped the commercial landscape — more specifically, through creating the need for process automation.

How to Write a Good Business Essay

When it comes to writing a business essay, there are a few steps you can follow to ensure you produce an outstanding piece of work. In this section, we’ll explain the approach you should take for writing two different kinds of essays: discussion-type essays and case studies .

Whether you want to know how to write an essay on your business or how to write a report for class, following the advice in this section will be of great benefit to you.

In a discussion-type paper, you will be given the task of discussing two points of view on a given topic. It is your job to carefully analyze both and present your own opinion on the subject at hand. In your introduction, you should introduce the topic and the contrasting opinions you will be comparing, and you should also summarize your view.

As the name suggests, a case study is all about providing an in-depth examination of a particular case. In the context of business studies, this involves writing up a detailed report on a company. You may choose to write on anything from a product or service they offer to their management style.

This section of your paper should give a detailed history of your chosen subject. When writing a discussion paper , you will be expected to detail the background of your topic question. You will also have to explain the history of the two viewpoints you are comparing — how they arose, how they were popularized, and so on.

When writing a case study, your background section should simply focus on the history of the company you are writing about, including information on its finances. If you are writing about a particular product or service the company offers, you should include a section on it.

Your body paragraphs should form the bulk of your paper. In a discussion essay, you should use this section to elaborate upon the contrasting viewpoints you are comparing, making sure that you back up your points with concrete evidence. Ensure that you also include an explanation of your thoughts and ideas on the subject matter, founded on logical reasoning.

In a study of a case, you will use this section to provide the reader with further information about your chosen company. Be as detailed and accurate as possible, again being sure you back up your claims with references to credible sources.

The conclusion of your paper is where you bring everything together. In a discursive essay, you should summarize the main points from either side of your argument. You should also give a definitive answer about where you stand on the topic.

In a study of a case, you will use your conclusion to summarize the content of your report. If you have been asked to provide an analysis of your case, you should also use this section to briefly sum up your critical opinion of the company.

Finally, your bibliography is a record of all the sources you used when writing your piece. This includes not only sources you cited but also any texts you may not have directly referenced but are still relevant to your research.

When talking about how to write an essay for business class, it’s important to think about the format of your paper as well. In academia, format refers to the style guide you should follow when writing your papers. This affects everything from line spacing and margin size to citations and whether you use numerals or letters when writing out numbers.

The format used for business essay is APA (American Psychological Association) style. If you are unsure of what this entails, then we recommend checking the style manual for yourself and searching for business essay format example.

As students well know, the work doesn’t stop after you’ve finished writing your essay. Next up, it’s time to proofread and edit your piece.

Here are a few tips to help you in this process:

  • Give yourself plenty of time. Don’t fall into the trap of leaving proofreading and editing for the hours before submission. Rather, allow yourself as much time as possible to ensure that you do a thorough job.
  • Don’t start editing immediately after you finish writing your piece. When you’ve been working on a paper for a while, you can sometimes miss glaring spelling mistakes and punctuation errors. Give yourself a break and approach your work with a fresh pair of eyes.
  • If possible, get someone else to read it for you. A friend might be able to provide you with a more objective opinion and may also be able to catch mistakes that you missed, even if they’re not acquainted with academic language.

The number of paragraphs your piece should have depends on the type of paper it is and the context in which you are writing it. For example, a high school analysis will be significantly shorter than a university research paper.

Before beginning to write it, make sure you have researched your chosen topic in detail and know what arguments you will be presenting in your paper. Be sure that somewhere within your introduction you include a thesis statement declaring this argument.

When writing a conclusion for your paper, reiterate your central argument and summarize your main points. Also, be sure to include a brief explanation of why your findings matter.

The most important part of any business plan is the executive summary. This should provide the reader with an outline of the rest of your report—your market analysis, marketing strategies, financial predictions, and so on — so that they know what to expect.

The preferred business essay writing format is APA (American Psychological Association) style , most commonly associated with education and the social sciences. That being said, your college may have different formal requirements, so check with your department before you start writing.

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Basham Polope

When it comes to business articles, I tend to have a counterargument. However I really enjoyed the presentation and conclusion of this write-up. Informative, concise and a truly pleasant read.

I enjoyed reading this piece. Now I know it’s necessary to get someone to edit grammatical errors and maybe include certain business terms in my work.

This is such a detailed analysis of business essays! As a business major, I know for the essays, research and proofreading are important. However, I never considered an outline plan. It makes things so much easier.

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I am currently carrying out a study and dissertation on different types of businesses and their modus operandi. I got stuck at the discussion part, so I took a small break. I’ve gotten enough info and I’ll be sure to include this in my references 😁.

I just got into college and in our first class we were given a business essay due for the next class. I asked my roommate how do I even write a business essay. She sent this link and now I have an idea of what to put in each paragraph and structure the body. Thanks!

It’s a nice piece you’ve got here. I like how it has been able to explain how to present arguments, structure the main body, discuss findings and include resources where relevant. I’m not even a business student and I feel like I know everything that is necessary to write one. The concluding part was straight to the point.

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Essay Samples on Business

The majority of essays on business will deal with more than one discipline because college professors will ask to explore it all from management styles and leadership to economics and corporate legislation. You may choose at least one subject by focusing on the various challenges related to business difficulties. Always start with the essay type that you must submit as it will help you learn more about the structure. See at least one free business essay example to learn more about the range of topics that can be addressed. Even if you are still undecided on your subject, study the structure and check how citations have been formatted. When you are starting with an essay on business, provide your readers with background information and an explanation of the problem. You may also talk about HR management issues or business processes that have already taken place. If you choose an existing business case study, think about the best solutions by explaining why they will work. It can become your thesis statement that will be supported in your body paragraphs. If there are opposite opinions, do not forget to include a counter-argument paragraph to keep your business essay unbiased as you explore!

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Strategies for success: 8 tips to craft a winning business essay, april 20, 2023.

8 tips to craft a winning business essay for success

In this article, we will explore eight key tips that will guide you toward success in creating a winning business essay . From understanding the nuances of the subject matter to presenting your ideas with clarity and conviction, these tips will empower you to craft a remarkable piece of written work. 

8 great tricks for writing a winning business essay

When it comes to writing a winning business essay, using effective strategies can make all the difference. By implementing the following eight tips, you can enhance your essay’s quality and increase the chances your business writing has a maximum impact on your target group of people.

Choose a topic

The first step in writing a great college assignment is choosing the right topic. Often students are given topics to work with, simplifying things as they only need to ensure that their content aligns with the subject and the project’s scope. When handed the freedom to choose, however, you have to make sure that your business topic is relevant, interesting, and narrow enough to be covered in the length indicated. For the best topic, review available evidence through preliminary research, ensuring that there are enough sources to support your writing. 

Brainstorm and outline

Once you have understood what is expected, brainstorm ideas and create an outline. Outlining saves you time and ensures you stick to the topic. It includes your main points and allows you to gather evidence and examples for your essay. Write down what you can think of relating to the topic for a good outline.

You can develop these ideas further in readiness for the writing process through research. Sure, you will need to create a thesis statement to guide you with the outline. A thesis is a statement or two at the end of your opening paragraph, presenting your primary argument and telling readers what to expect from the writing. 

Follow the right format

Use the conventional format to create your essay, opening with a good introduction before going into the body paragraphs. Only have one idea in each paragraph, explaining it in detail using evidence before moving to the next idea. Use transition phrases and sentences to tie your writing together. 

Stick to the right note

Your tone of voice, when you write a business document, matters as it helps you establish and balance your brand. Experts indicate that business writing demands consistency across all written communications. It means creating a unique voice to maintain in all your documents, allowing audiences to identify with your material.

When prospects and potential clients view the material, they should instantly associate it with your product. It is ok if you need to learn how to create an outstanding paper; you can always hire a reliable service like EssayUSA to work on your task. 

Get to the point quickly

There is no place for small talk in business writing. Readers will have limited time to consume your content; you cannot spend it going through unnecessary information. So, to create exceptional writing for business. Ensure that you get to the point as soon as possible. You don’t want to distract your readers before they get to listen to your main message.

Your safest bet is ensuring your content is scannable, allowing readers to find the most crucial information in your essay easily. If possible, include headings and subheadings in your writing, making sure the structure of your document is easily accessible to your readers. 

Be clear and concise

One of the vital things you can do when writing a business document is to ensure clarity and conciseness. Experts recommend using plain language to write business papers. There is no need for lengthy and distracting paragraphs. You need to keep your writing short and clear, articulating your points in as few words as possible.

Expert writers also use specifics to highlight their points, avoiding being vague in their business writing. Always keep the goal of your writing in mind throughout the process.

Avoid clichés and jargon

Read and understand the instructions.

When writing a business essay for an academic project, there will be a set of instructions you are expected to follow. These indicate what the student will achieve within the project’s scope and outline elements like formatting, citations, length, and the number of sources. Before writing your assignment, ensure these guidelines are clear by reading them multiple times. Ask your professor to clarify elements that seem vague or complicated. 

Crafting a winning business essay requires a combination of skill, knowledge, and creativity. By implementing the eight tips discussed in this article, you can create an impactful essay that will impress your professors, colleagues, or clients.

With practice, persistence, and dedication, you can achieve success in the world of business essay writing. So, start writing, and let your words inspire and captivate your readers.

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20 Must-Read MBA Essay Tips

Business essay tips

Business school admissions committees care about more than (just) your  GMAT scores and GPA —they want to know who you are and why you belong in their program . Your MBA essays are your best chance to sell the person behind the résumé. They should tie all the pieces of your business school application together and create a comprehensive picture of who you are, what you've done, and what you bring to the table.  Here's a roundup of our best MBA essay tips to keep in mind as you begin to write.

How to Write an Unforgettable B-School Essay

1. communicate that you are a proactive, can-do sort of person..

Business schools want leaders, not applicants content with following the herd.

2. Put yourself on ego-alert.

Stress what makes you unique, not what makes you number one.

3. Communicate specific reasons why you're great fit for each school.

Simply stating "I am the ideal candidate for your program" won't convince the admission committee to push you into the admit pile.

Read More: Find Your Business School

4. Bring passion to your writing.

Admissions officers want to know what excites you. And if you'll bring a similar enthusiasm to the classroom.

5. Break the mold.

Challenge perceptions with unexpected essays that say, "There's more to me than you think."

6. If you've taken an unorthodox path to business school, play it up.

Admissions officers appreciate risk-takers.

7. Talk about your gender, ethnicity, minority status or foreign background....

But only if it has affected your outlook or experiences.

8. Fill your essays with plenty of real-life examples.

Specific anecdotes and vivid details make a much greater impact than general claims and broad summaries.

9. Demonstrate a sense of humor or vulnerability.

You're a real person, and it's okay to show it!

BONUS: Don't Make These MBA Essay Mistakes

1. write about your high school glory days. .

Admissions committees don't care if you were editor of the yearbook or captain of the varsity team. They expect their candidates to have moved onto more current, professional achievements.

2. Submit essays that don't answer the questions.

An off-topic essay, or one that merely restates your résumé, will frustrate and bore the admissions committee. More importantly, it won't lead to any new insight about you.

Attend UNC's top-ranked online MBA program without putting your career on hold. See how.

3. Fill essays with industry jargon.

Construct your essays with only enough detail about your job to frame your story and make your point.

4. Reveal half-baked reasons for wanting the MBA.

Admissions officers favor applicants who have well-defined goals. However unsure you are about your future, it's critical that you demonstrate that you have a plan.

5. Exceed the recommended word limits.

This suggests you don't know how to follow directions, operate within constraints or organize your thoughts.

6. Submit an application full of typos and grammatical errors.

A sloppy application suggests a sloppy attitude.

7. Send one school an essay intended for another—or forget to change the school name when using the same essay for several applications.

Admissions committees are (understandably) insulted when they see another school's name or forms.

8. Make excuses.

If your undergraduate experience was one long party, be honest. Discuss how you've matured, both personally and professionally.

9. Be impersonal in the personal statement.

Many applicants avoid the personal like the plague. Instead of talking about how putting themselves through school lowered their GPA, they talk about the rising cost of tuition in America. Admissions officers want to know about YOU.

Read More: How to Ace Your MBA Interview

10. Make too many generalizations.

An essay full of generalizations is a giveaway that you don't have anything to say.

11. Write in a vacuum.

Make sure that each of your essays reinforce and build on the others to present a consistent and compelling representation of who you are, what you've done, and what you bring to the table.

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business essay

How to Start a Business Essay: Full Explanation with an Example

business in essay

Starting a business is like setting off on a wild adventure. It's thrilling, full of ups and downs, and it's up to you where you want to go. But let's face it: it's also confusing! With so much to think about, it's easy to feel lost. That's where this essay comes in. We're here to break it all down for you, giving you the lowdown on turning your business dreams into a solid action plan. So, grab a cup of coffee and get ready to dive in!

What Is a Business Essay?

An essay on business is a written composition that explores various aspects of the business world, ranging from theoretical concepts to practical applications. Typically, it analyzes specific topics within the realm of business, such as management practices, marketing strategies, financial analysis, or entrepreneurship. Business essays often provide insights, arguments, and recommendations supported by research, data, and real-world examples. They aim to inform, persuade, or educate readers about key issues, trends, or challenges in the business environment, fostering a deeper understanding of the subject matter and stimulating critical thinking. Our business essay writing service supports such types of assignments, so if you need help – feel free to request a quote.

What Is a Startup Business Concept?

A startup business concept is essentially the seed from which an entire venture grows. The initial spark of inspiration sets the foundation for everything that follows. This concept typically arises from identifying a gap or inefficiency in the market or recognizing an unmet need or problem potential customers face. Entrepreneurs then conceptualize innovative solutions to address these challenges, whether a new product, service, or approach.

The concept defines the startup's unique value proposition, outlining what makes it stand out in a crowded marketplace. For example, a startup concept might involve developing a mobile app to streamline a tedious process, creating a sustainable alternative to an existing product, or offering a niche service tailored to a specific audience.

Once a startup concept is formulated, it undergoes refinement and validation through market research, feasibility studies, and prototyping. This stage involves gathering feedback from potential customers, testing assumptions, and assessing the concept's viability in the real world. Entrepreneurs analyze market trends, competitive landscape, and consumer preferences to fine-tune their concept and ensure it aligns with market demand.

Additionally, they evaluate the concept's scalability and potential for growth, considering factors such as market size, revenue potential, and scalability. Through this iterative process, the startup concept evolves into a robust business model that serves as the blueprint for the startup's operations, guiding decisions related to product development, marketing strategy, and resource allocation.

business in essay

How to Start a Business Essay?

Starting a business involves several key steps. Firstly, it's essential to identify a viable business idea that aligns with your passion, expertise, and market demand. Research your target market, competitors, and industry trends to refine your concept. Once you have a solid idea, develop a comprehensive business plan outlining your goals, strategies, and financial projections. This plan will serve as a roadmap for your venture and help secure funding or investment.

Next, you'll need to choose a legal structure for your business, such as a sole proprietorship, partnership, corporation, or LLC. Register your business name and obtain any necessary licenses or permits. Set up your business finances, including opening a business bank account and obtaining any required insurance. Finally, develop a marketing strategy to promote your products or services and attract customers. Building a strong online presence, networking with other businesses, and utilizing social media can all be effective marketing tactics. With careful planning and execution, you'll be well on your way to launching a successful business. Now, let’s review a basic business essay outline:

business in essay

Introduction

  • Grab the reader's attention with an interesting fact, quote, or anecdote related to the topic.
  • Provide context and background information on the topic.
  • State the main argument or purpose of the essay.

Body Paragraphs

  • Paragraph 1: Describe the current business landscape, including trends, challenges, and opportunities.
  • Paragraph 2: Discuss the significance of developing a comprehensive business plan for startups and established businesses.
  • Paragraph 3: Outline the essential components of a business plan, such as market analysis, competitive analysis, marketing strategy, operations plan, and financial projections.
  • Paragraph 4: Explore different sources of funding available to entrepreneurs, including bootstrapping, loans, venture capital, and crowdfunding.
  • Paragraph 5: Discuss effective marketing strategies for promoting products or services, building brand awareness, and attracting customers.
  • Paragraph 6: Highlight the significance of delivering exceptional customer service and building strong relationships with customers.
  • Paragraph 7: Emphasize the importance of adaptability and innovation in responding to market changes and staying competitive.
  • Summarize the main argument or purpose of the essay.
  • Review the main points discussed in the body paragraphs.
  • Leave the reader with a thought-provoking idea, question, or call to action related to the topic.

Business Paper Format

The business essay format typically follows a structured outline, including the following sections:

Business Paper Format

  • This page includes the paper's title, your name, the name of your institution (if applicable), and the date.
  • A brief summary of the paper's main points, usually around 150-250 words, providing an overview of the topic, purpose, methodology (if applicable), and key findings or conclusions.
  • This section introduces the paper's topic, provides background information, and states the purpose or objective of the study.

Literature Review

  • A review of relevant literature and research on the topic, highlighting existing theories, studies, and findings related to your research question or problem statement.

Methodology

  • If applicable, this section outlines the research methods and techniques used to collect and analyze data, including any tools, procedures, or sampling techniques.
  • Presentation of the findings or results of your study, often including tables, charts, or graphs to illustrate data and statistics.
  • Interpretation and analysis of the results, discussing their significance, implications, limitations, and relevance to the research question or problem statement.
  • A summary of the paper's main findings and key points, restating the purpose and significance of the study, and offering recommendations for future research or practical applications.
  • A list of sources cited in the paper, formatted according to a specific citation style (e.g., APA, MLA, Chicago).
  • Optional supplementary materials include additional data tables, survey instruments, or detailed methodology descriptions.

How to Write an Introduction for a Business Essay?

Writing an introduction for a business essay requires capturing the reader's interest while setting the stage for the topic you'll be discussing. Here's a guide to crafting an effective introduction:

Start with a Hook

  • Begin with an attention-grabbing opening sentence to pique the reader's curiosity.
  • This could be a surprising fact, a compelling statistic, a thought-provoking question, or a relevant quote from a business leader or expert.

Provide Context

  • After the hook, provide a brief overview of the topic you'll address in the essay.
  • Give the reader some background information to understand the significance and relevance of the subject matter.
  • Explain why the topic is important and matters in the business world.

State Your Thesis

  • End the introduction with a clear and concise thesis statement that outlines your essay's main argument or purpose.
  • This statement should provide a roadmap for what the reader can expect to learn or discover in the essay.
  • Make sure your thesis is specific, debatable, and supported by evidence you'll present in the body paragraphs.

Transition to the Body

  • Use the end of the introduction to transition smoothly into the essay's main body.
  • Briefly preview the key points or arguments you'll discuss in the subsequent paragraphs to give the reader an idea of what's to come.

How to Write a Business Essay?

Let's kick things off with a solid step-by-step guide that sets the stage. We're about to dish out some awesome business essay writing tips to make your essay shine like a beacon in a sea of words. So, buckle up, grab your pen (or keyboard), and let's get started on crafting an introduction that'll hook your reader from the get-go!

Understand the Business Assignment

Take the time to carefully read and understand the assignment prompt or guidelines provided by your instructor. Pay attention to any specific requirements, such as the length of the essay, formatting style, or particular topics to address. If you have any questions or uncertainties about starting a business essay, don't hesitate to seek clarification from your instructor to ensure you're on the right track before you begin researching and writing.

Research and Gather Information

Start your research by consulting various credible sources relevant to your topic. Utilize academic journals, books, reputable websites, and industry reports to gather information and evidence to support your arguments. Take detailed notes while conducting your research, recording key ideas, quotes, statistics, and their corresponding sources. Keep track of your sources to facilitate proper citation later on. Consider how you will engage readers in the business essay introduction – an anecdote, interesting quote, or relevant statistics.

Outline Your Essay

Create an outline for your how to start a business essay to organize your thoughts and structure your essay. Begin by outlining the main sections of your essay, such as the introduction, body paragraphs, and conclusion. Within each section, outline the main points you want to cover and the supporting evidence you'll use to support your arguments. Consider the logical flow of information and how each section relates to the overall thesis of your essay. Your outline serves as a roadmap for writing your essay and helps maintain coherence and clarity.

Write the Essay

With your outline in hand, start drafting your essay. Begin with a strong introduction that provides context for your topic, grabs the reader's attention, and clearly states your thesis or main argument. In the body paragraphs, develop each main point outlined in your outline, providing evidence, examples, and analysis to support your arguments. Ensure you cite your sources accurately and consistently throughout the essay according to the chosen citation style. Conclude your essay by summarizing the main points discussed in the body paragraphs and reinforcing the significance of your thesis. Leave the reader with a memorable closing thought or call to action related to the topic.

Revise and Edit

After writing a business essay, take the time to revise and edit it thoroughly. Review your essay for clarity, coherence, and logical flow of ideas. Check for grammar, punctuation, spelling errors, and any inconsistencies or gaps in your argumentation. Consider your essay's overall structure and organization, making adjustments as needed to improve readability and coherence. Seek feedback from peers, tutors, or instructors to gain fresh perspectives and identify areas for improvement. Make revisions based on the feedback received, and refine your essay until you are satisfied with the final draft. Finally, proofread your essay one last time to ensure it meets all the requirements and is ready to be submitted.

Startup Business Ideas

  • A meal prep delivery service.
  • An online marketplace for handmade goods.
  • Mobile car wash and detailing.
  • Virtual tutoring platform.
  • Dog walking app.
  • Farm-to-table food delivery.
  • Outdoor gear rental.
  • Virtual event planning.
  • Home repair matchmaking.
  • Maternity wear rental.
  • On-site beauty services.
  • Freelance photography booking.
  • DIY crafting workshops.
  • Mobile bike repair.
  • Sustainable flower delivery.
  • Virtual fitness training.
  • Plant-based meal kits.
  • Urban parking rental.
  • Houseplant subscription.
  • Fresh produce delivery.
  • Mobile car maintenance.
  • Gift concierge service.
  • Virtual cooking classes.
  • Errand running assistance.

Business Essay Topics

  • Social media marketing's impact on small businesses.
  • Improving employee engagement strategies.
  • E-commerce: Challenges and opportunities.
  • Customer relationship management success.
  • Sustainable business practices and benefits.
  • The gig economy: Pros versus cons.
  • Workplace diversity and inclusion.
  • Technology's influence on operations.
  • Managing remote teams effectively.
  • Corporate social responsibility in ethics.
  • Entrepreneurship: Challenges and successes.
  • Globalization's impact on SMEs.
  • Leadership in organizational change.
  • Workplace wellness programs.
  • Business ethics in the digital age.
  • The power of branding: Identity creation.
  • Crisis management strategies for resilience.
  • Efficient and sustainable supply chain management.
  • Future of work: Trends and implications.
  • Business innovation: Creativity and adaptation.
  • Financial management for small businesses.
  • Data privacy and security.
  • Effective time management strategies.
  • Emotional intelligence in leadership.
  • Company culture: Retention and satisfaction.

Do’s and Don’ts of Business Essay Writing

There are certain rules for writing a business essay that you must follow and particular don’t-do-this issues that you should avoid.

  • Clearly understand the essay prompt and adhere to any guidelines provided.
  • Conduct thorough research using credible sources to support your arguments.
  • Create a well-organized outline to structure your essay effectively.
  • Craft a strong introduction that grabs the reader's attention and states your thesis clearly.
  • Provide evidence and examples to support your arguments, using proper citations.
  • Maintain a formal and professional tone throughout the essay.
  • Use clear and concise language, avoiding jargon or overly complex terminology.
  • Proofread your essay carefully to eliminate errors in grammar, punctuation, and spelling.
  • Conclude your essay by summarizing key points and restating your thesis.

Don'ts:

  • Don't plagiarize or use someone else's work without proper attribution.
  • Avoid going off-topic or including irrelevant information in your essay.
  • Don't rely solely on personal opinion; support your arguments with evidence and analysis.
  • Avoid using informal language or slang in your writing.
  • Don't rush through the writing process; take the time to revise and edit your essay thoroughly.
  • Avoid making unsupported claims or assertions without evidence to back them up.
  • Don't forget to cite your sources properly according to the chosen citation style.
  • Avoid overloading your essay with too much information; focus on quality over quantity.
  • Don't neglect the importance of formatting and presentation; ensure your essay is well-structured and visually appealing.

Business Essay Example

Here’s an example of a business essay that will be an excellent source of inspiration and formatting hints. If you want a new paper of similar quality, feel free to leave a quote.

Business essays serve as invaluable learning tools for students, providing them with a platform to apply theoretical concepts to real-world scenarios and develop essential skills for success in the business world. Students hone their critical thinking, problem-solving, and communication abilities by learning how to set up an essay , research topics, analyze facts, and write eloquently about various business topics. Business essays also encourage students to stay updated on current trends and developments in the business landscape, fostering a deeper understanding of industry dynamics and challenges. Moreover, writing business essays cultivates students' ability to formulate well-reasoned arguments, articulate their ideas effectively, and present information in a structured and persuasive manner, all of which are crucial competencies in professional settings.

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Sample Business School Essays

Studying business is a great way to gain valuable working experience across many industries. As such, many students decide to further their education with a degree in business. To help set your business school application apart from the others, having a stellar application essay can help tremendously. Before writing your own essay make sure you explore our sample essays to gather a few ideas and thoughts on how you can make your essay unique and engaging.

This section contains five business essay samples:

Business School Essay Sample One

Business school essay sample two, business school essay sample three, business school essay sample four.

  • Business School Essay Sample Five

Watching my brother transform from a man who had lost his ability to walk to a man who can play basketball with my father kindled my fascination of the physical therapy world. The Bureau of Labor Statistics anticipates the field of physical therapy to grow faster than average in the upcoming years. I hope to join this field during an exciting time of growth, furthering the rehabilitation of those who have been injured.

Following graduation from ABC Business School, I intend to serve a marketing team in a local physical therapy company, such as Ridgeview Physical Therapy. My short-term goal is to lead a team, furthering success in the Ridgeview area. Due to the popular physical therapy company thirty miles from Ridgeview, much of the local population is unaware of the quality services Ridgeview Physical Therapy has to offer. I hope to increase visits by 40 percent in the first 5 years of my employment. My long-term goal includes extending the company’s reach into surrounding cities, and eventually beyond national barriers, becoming a global marketing manager.

I expect to gain skills and experiences from ABC Business School that will propel my short and long-term goals. I hope to develop an experiential and diverse learning experience and have the opportunity to interact with different groups of people to learn from their business insights and endeavours. From ABC Business School, I seek the tools and resources needed to further engage in my marketing knowledge, perform professional strategic analyses, and re-evaluate my past work experiences. I look forward to taking courses from Professor Jim. W. Reid, who has published the research of the success of Matthews and Marketing in his book, “Matthews Commerce,” which has helped me continue my career this far. I also look forward to taking the unique classes taught by Professor Rachel E. Davis, introducing me to the physical therapy world and enriching my business skills in that area.

When my brother’s car accident in 2011 caused immobility in his left leg, he never thought he would be able to play his favorite sport again. David Andrews, a 1994 graduate from ABC Business School, ensured that that would not come to pass. I spoke with Andrews about his journey, and he told me that it was through the opportunities and education he received from the professors and students at ABC Business School that helped him open his own practice. I hope to follow in Andrews’s footsteps. With the passion I have for the success of Ridgeview Physical Therapy, and the determination I learned from watching my brother, all I need to complete my goals is the knowledge available to me through an MBA at ABC Business School. I look forward to completing my career aspirations using the tools received from ABC Business School to contribute to my professional career.

The world of physical therapy is growing, and with my skills in marketing, I hope to grow the local Ridgeview services across the globe.

In this essay, the applicant is assigned to answer the prompt in approximately 500 words. The admissions officer expects a clear and concise essay that does not veer off the question and exemplifies quality writing, grammar, and punctuation. In questions similar to these, the admissions officers are looking for: Student’s understanding and knowledge in answering questions: The writer explains his short and long-term career goals, referencing the future of the career (Bureau of Labor Statistics) and quantifying his goals (Increase by 40 percent within the first 5 years). A deeper look into who the applicant is: Writer shares personal information that also relates to answering the question (brother in physical therapy). Make sure that any personal information you share does not veer off of the question that needs to be answered. Proper research on the school to adequately answer the second question: Student mentions names of professors who have demonstrated help in the past (professor’s business research book) giving credibility to the student that he believes they will be able to help him in the future. Avoid flattery and only speak of the school in a way that shows proper research and answers the question presented.

Nancy, the CEO of Jasmine Publishing House, bought me a coffee and told me I should invest in warm gloves as we sat down at a corner diner for what would be a game-changing business meeting. As the leading publishing house in Europe, Nancy informed me that JPH was interested in closing a multi-million dollar deal with our fashion magazine, Zoelle, provided we changed the magazine's appearance to attract a broader European audience.

As production manager, my job was to lead and supervise a staff of 30 to match Nancy's vision, working closely with the design team, photographers, production staff and marketing team. After three weeks of heavy brainstorming, we developed a fresh appearance for the magazine.

I invited Nancy to a meeting with me and three of our executive producers. I shared with her the strategy we had created in order to solve our appearance problem, as well as estimated costs and complications. Nancy agreed that the direction our magazine was going fit well with her vision and audience, and that JPH would be happy to work with us within the next week.

Although the team was excited to accept the offer, I was concerned that we were not prepared to complete the project so quickly. Though the executive producers did not understand, as our production team was to begin work on the next issue the following day, I explained that there may include deep financial consequences if we rush into the process. I wanted to ensure that JPH received a consistent layout from Zoelle magazine. Nancy agreed to wait until the upcoming issue was complete before beginning work on the new look.

We began work the following Tuesday, after the latest issue was produced. I collaborated with an eight member marketing team to develop new branding for our magazine and mediated this branding with the design team, ensuring that it was able to blend well with their ideas and insights based on the first meeting with Nancy. I led the operation of the first issue to be published via JPH, supervising 30 employees.

After the issue was published, our sales increased by 42 percent in the first week. After leading the Zoelle team to a business deal close and a fresh start, I learned that with the proper leadership, a staff of varied talents, insights and opinions can work closely together to produce a magazine that continues to increase its sells each issue. My initiative helped provide Zoelle with its largest new contract that year, a $2 million deal. Customers from Europe and the United States commented with positive remarks on the new look, showing interest in the replacement of the former look, which had been being published for seven years.

After this leadership experience, I was able to see my potential as a leader. I can communicate effectively with all members of a group and help connect them with one another to make a larger picture. I protect my business discernment even against an upset crowd, and am able to properly persuade others to understand other perspectives. Through learning more about leadership every day with my work in Zoelle, I hope to continue to strengthen these abilities and witness the success they can bring to media production.

In this essay, the applicant was asked to detail her leadership abilities through the application of a relevant example. She was asked to do this in approximately 550 words, using concise language and proper grammar and punctuation. In questions similar to these, the admissions officers are looking for: Applicant's ability to share leadership qualities with a relevant example: This writer shared leadership qualities of communication (brainstorming with different staffs and helping them connect their ideas together), listening (brainstorming and understanding staff concerns), delegating (ensuring each team did what was supposed to be done), and managing (managed and supervised a staff of 30) through the use of an example from her work with Zoelle Magazine. Proof of a potential growth in these leadership skills: The writer hopes to “continue to strengthen” her leadership skills. She provides examples of how she learned from previous leadership roles. How these skills will help further your career: The writer used an example from her current career and concluded her essay with a look into the potential of leadership in her field.

I looked across my celebratory cheesecake and beamed up at my new coworkers. I couldn't believe I had finally landed my dream job. All of the senior editors were having lunch in the cafe across the street from the bakery where the finance team and marketing team shared dessert. I had been hired as a budget analyst at my favorite magazine. My job was to work alongside the business manager to help create a more healthy marriage between the finance and marketing departments, thus improving our sales and workplace environment. On my way home, I reflected on my relief in finally having an exciting and secure career.

Just three months later, we met at the same bakery where I had celebrated my new job. Every department from our small, close-knit staff was present. As the publication manager began to tell us the news, I remember how our faces fell. Our publication company was going out of business, and every publication was to be shut down. She explained that they had tried to find another publishing company without success.

Not only did I feel as though I failed the company, I also knew that I, as well as the other 17 employees, was out of a job. We went back to our offices and packed up our things. Writers and designers were frantically calling around, asking for open positions. An employee from the finance department began tweaking his resume, and the marketing department apologized to the publication manager and editor-in-chief, who responded graciously.

I had to leave my apartment not long after losing my job. I stayed with a friend on the north side of town as I tried to find a job in a shrinking economic suburb. It took six months to find a position, and though I had to move and leave behind my dream, I found a new way to work toward my new dream.

From this experience, I learned the importance of adaptability. Only through my ability to embrace the change happening around me was I able to find a new job and start a new life with new visions and goals. Applying for my MBA would have sounded bizarre to the disheartened, homeless idealist who lost her dream. But now, after finding in me the strength to persevere, I am able to take what I learned from my previous job and pair it with what I learn from the university. This knowledge will help me ensure that the future companies I work with will not have to endure a similar fallout.

However, if there comes a time when I am again involved in a lost company, I know how to repair. I know how to restore.

In this essay, the applicant was asked to recall a challenging situation to which the writer overcame the boundaries. The writer was asked to do this in approximately 450 words, using concise language and proper grammar and punctuation. In questions similar to these, the admissions officers are looking for: Applicant's ability to identify a challenging moment in her life: This writer uses a relevant example of a challenging situation, describing the challenge of losing a job, losing housing, and having to move to a different city. Examples of how the applicant overcame these challenges: The writer cites her “adaptability” as the reason why she was able to overcome this challenge. Instead of giving up, the applicant tells of applying for other jobs, even ones that were out of her comfort zone and in another city. Brief insights to what the applicant learned from the challenge: This writer learned how to maintain strength, perseverance and adaptability in challenging situations. The applicant tells of continuing the learning process in her MBA program and allowing it to help future companies.

“Gallery Furniture saves you money today!” As a child, these words rang out to me, sandwiched in between the episodes of Pokemon and Yu-Gi-Oh that I gleefully watched every Saturday morning. During commercial breaks, an older gentleman known as Mattress Mack would dominate all 24 inches of my cartoon box with his signature hundred-mile-per-hour pitch, reserved for sputtering off the praises of American-made furniture sold at affordable prices. Mattress Mack reigned as a household favorite in the Greater Houston area; in fact, my cousin and I made games out of memorizing his lines and spitting them out as fast as we could whenever his ads came on TV.

Mack’s distinctive elevator-pitch talking style stemmed from the financial difficulties he faced at the start of his career. At that time, Mack invested his entire life savings in a single ad that aired on two stations. While watching the ad himself, he grew unhappy with the producers’ work and ad-libbed a rapid pitch which would be later recognized as one of his greatest sparks of unconventional genius. Mack's unique re-branding has taught me to recognize the value of bootstrapping and developing creative solutions to solve problems.

Beyond his unorthodox sales strategies, Mack also had a heart that was truly the size of Texas. In August of 2017, Hurricane Harvey made landfall and caused $125 billion in damages, and several people that I personally know lost everything. While most of us worried solely about our own survival, Mack opened his two biggest showrooms and provided food to those who needed it most. His heroic actions eventually earned him his own day, August 26th, appropriately named Mattress Mack Day. He has inspired Houstonians just like me to pursue entrepreneurship opportunities that put social focus on the forefront.

As Harvey pummelled through the Gulf Coast, I noted the amount of devastation the hurricane has caused for our local automotive industry. This sparked an idea. As a passionate watchmaker and a car enthusiast, I partnered with my co-founder to create one-of-a-kind wristwatches from wrecked supercars with stories to match. A portion of each sale would then be donated to Habitat for Humanity to rebuild communities affected by natural disasters. My dream came to fruition, and over the last two years, the work I did has gained the attention of Mayor Turner, Capital One Bank, and various other notable individuals and organizations across Texas, Florida, Switzerland, and the UK. Born from a company bootstrapped with a $10,000 award from Capital One Bank, we are now projected to take in a revenue of $500k in the coming year.

Mattress Mack’s unconventional business approaches have taught me that tackling problems with limited capital yields the most innovative solutions and that the numbers, albeit essential, are not the end-all-be-all of a company. His ability to see equal importance in their lesser-noticed counterparts -the people his business serves and the community he resides in- are what sets him apart from traditional bosses as a truly effective leader. His actions have taught me that marrying unconventional problem-solving skills to a strong moral code is the key to greater personal success.

Business Sample Essay Five

Fuqua was the first business school I visited at the beginning of my application journey. No one in my family has ever attended college, let alone business school, so my visit opened a new world of opportunity for me. I sat in the auditorium with 300 other Management Leadership for Tomorrow (MLT) fellows soaking up facts about Fuqua’s collaborative culture, global perspective, and distinguished faculty. My most vivid memory of the experience was at the end of the first day when the Black and Latino MBA Organization (BLMBAO) came on stage and helped me understand what it truly means to be on “Team Fuqua.” Dancing, cheering, and wearing their Blue Devil gear, the students made it easy to see a cohesive community for students of color – one that I have not felt so palpably at any other business school since. As I sat in that auditorium, I began to imagine myself as a part of “Team Fuqua,” and after the visit I became more confident that there was a place for me at Duke. For these reasons, I am seeking a spot in the entering class of 2022.

Post MBA, I plan to work as a Product Manager in an innovative digital healthcare company focused on using technology to transform patient care. Specifically, I would like to work in wireless tech and data analytics focused on chronic disease management similar to Twine Health, a platform integrated into patients' Fitbits to monitor diabetes-related vitals. In preparation for a career in healthcare, I plan on being a part of Fuqua’s Health Care Club (HCC). I look forward to contributing to this community through my perspective in healthcare consulting as well as my experience in the health insurance marketplace. By participating in the HCC, I will leverage the insight from 2nd year students as I navigate the healthcare recruiting process during HCC life line sessions. In time, I hope to return the favor by helping new students navigate recruitment, coursework, and life in Durham. Particularly, I am excited to gain valuable insight into the healthcare industry through programming coordinated by HCC such as the Duke MBA Health Care Conference and panel discussions throughout the year. HCC will not only provide me the knowledge and professional aptitude for a meaningful career in the healthcare sector, but will also grant me a life-long network of Fuqua healthcare leaders. To further promote health, I want to take part in the Fuqua Running & Triathlon Club. As a cross country athlete in high school and college, I look forward to exploring the Raleigh-Durham area and sharing my love of running.

Beyond my involvement in the Fuqua healthcare community, I also plan to join BLMBAO. It is very important for me to be part of a collective of leaders of color that empower each other to reach their full potential in business. For this reason, I am interested in joining the leadership cabinet of BLMBAO and shaping events such as the MBA Minority Business Conference. I want to continue BLMBAO’s work of increasing the visibility of underrepresented minorities, engaging Fuqua on issues of race and inequality, and being an advocate for women of color in business. For example, as a Fellow and alumna of MLT, I will commit myself to building a pipeline for Latina prospective Fuqua MBA students. This will include holding workshops that focus on the application process and challenges specific to Latinas in management.

In the end, Duke is the ideal place for me to become the business leader I know I can be. The opportunities in healthcare at Fuqua with HCC in conjunction with the school’s close proximity to the research triangle are second to none. A Fuqua MBA will give me the opportunity to learn, grow, and lead among lifelong friends. As a part of the incoming class, I will continue to learn more about Fuqua and expect that the “Team Fuqua” spirit will stand out in all of my interactions within the larger community. Just as BLMBAO students inspired me on my first day at Fuqua, I hope to one day inspire a young Latina professional setting her sights on business school.

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Business Essay

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Businesses always play a vital role in our society as it a very competitive when it comes to its own contributions. They satisfy the people’s needs and wants. They can even provide an  avenue to improve the lives of people to experience high standard of living. Businesses provide a way for people to obtain goods and experience services while earning something out of it. These goods and services provides improvement in the economic status, thus allowing people to have more jobs to apply. In this article, we will be going to tackle about creating essays involving businesses.

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Business essays tell about how someone makes earnings through the act of buying or selling a particular product. We all know that businesses are the foundation of profit and loss. It is also a very demanding profession that has been practiced and made popular over the past years. When you are in a business, you should be able to have a high level of skills in managing, building teamwork, patience and strength. You should always be physically, mentally and socially prepared and stable.

Business has always been incorporated with financial management , marketing, research, sales, safety and more. Before you decide starting your own business, you should be able to take note of the several considerations such as the type of structure that you are going to use. Businesses will also be affected by the scope and size of your firm. Other factors may include compliance requirements, control, taxes and the like. It covers different aspects in the industry which includes the distributors, wholesalers, companies, agriculture , financial services , manufacturers, transportation, utilities and more.

When you are going to set up a business, you will begin to realize that it affects your lifestyle. Every business success entails rewards, freedom, and personal satisfaction. Feels good, right?

Just like in any other essays, business essays also follow the three basic parts namely the introduction, body and conclusion.

Introduction of an Essay

The introduction of an essay usually is the attention getter. It is even the essential part of an essay. It usually tells the reader what to expect in an essay. It gives background about your topic and presents your thesis which is the central point of your essay. The first part of the sentence is the hook explaining why it is interesting to read. Instead of stating what your reader already knows, might as well state the reason why your essay will offer a different meaning and interpretation. Make the second sentence interesting by giving a background information about your topic and the rest are claims why it matters.

Conclusion of an Essay

Your conclusion must be able to contain the three parts namely the restatement of your thesis statement, general conclusion and the answers to questions pertaining to the topic itself. When you repeat your thesis statement, do not use the words that you have written in the introduction. The general conclusion consist of an explanation of their importance.

How do you make you business essay look presentable?

It should be properly organized from the format down to the texts. They should be outlined well in the paper.

How long should a business essay be?

Business essays can be long or short. Long essays can be 500 words. Short essays can be 150 words.

Why do we need to write business essays?

We write business essays to provide a detailed information to help improve a status of a particular business.

Business essays are just like any other essays that has the same elements and structure. The only thing is that you just have to get the purpose of your essay and tackle about what the business is going through, their products and also their services. Always make sure that your essay is clear and written concisely.

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Business Essay Topics

Stuck choosing a topic for your essay about business? Business-Essay.com is the place where you can overcome writer’s block. We’ve created an extensive collection of business essay topics and writing ideas. They will inspire you to structure, write, and format an A+ paper on any topic related to business and management!

  • Accounting 519
  • Advertising 36
  • Brand Management 30
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  • Business Analysis Case Study 1175
  • Business Communication 102
  • Business Ethics 321
  • Business Planning 24
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  • Organizational Structure 18
  • Product Management 76
  • Risk Management 86
  • Strategic Management 412

Business-Essay.com offers the largest collection of business essays on any topic you can imagine: brand management, marketing, business communication, leadership, and much more. We’ve gathered A+ business case studies, reports, and research papers – all in one place!

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We offer a business essay examples database, a writing help platform, and an online toolbox. We aim to help students write, format, and edit essays about business and management.

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The Interplay of Technology and Trade: Transforming Global Economic Competitiveness

Introduction Technology and trade are inextricably linked in today’s networked globe, influencing international Trade. This essay investigates the complex interrelationships between commerce and technology, looking at how developments in the field have transformed economic competitiveness, altered market dynamics, and changed trade practices. Technology advancements have radically changed how firms do...

Balancing Trade and Environmental Sustainability: Historical and Modern Perspectives

Introduction Trade has both positive and negative impacts on the environment. A report by the International Energy Agency (IEA) (2021) revealed that the amount of carbon dioxide released into the atmosphere as a result of trade amounted to around 30-40%, which is a shocking number. However, it has also been...

Fair Trade: Advancing Equity and Sustainability in Global Commerce

Introduction Fair trade is a commercial relationship focused on conversation, transparency, and respect to achieve more equity in international commerce. It promotes sustainable development by providing improved trading conditions and protecting the rights of disadvantaged farmers and workers, particularly in the Southern regions. Fair trade organizations, supported by consumers, are...

Impact of Gender Inequality on Economic Growth: A Comprehensive Econometric Analysis

Introduction The problem of gender bias pulls down the framework of social fairness and makes economic development crippling all owing the disparity in health, education, and employment outcomes of gender. Besides being a violation of fundamental human rights, these continuing gender inequalities act as an obstruction to the full utilization...

Fabrics Inc.’s Training Needs Analysis

Introduction Employee training and human resources management have long been crucial components of enterprises. This paper will examine the strategy used by a consultant to evaluate the needs of a company named Fabrics, Inc. The evaluation will include the approach’s merits and drawbacks, the data sources used for the analysis,...

Strategic Human Resource Plan Implementation

Introduction Effective implementation of human resource (HR) plans significantly impacts a company’s success and sustainability. Principally, HR ensures the hiring and retention of qualified and competent candidates. In this regard, recruitment and retention are key to the success of a Fortune 500 company. Through this, the organization can attract and...

Tanglewood Department Stores’ Strategic Staffing

Introduction Established by Thurston Wood and Tanner Emerson in 1975, the Tanglewood Department Stores sell various products, from clothing and home utilities to electronics and camping gear. However, the chain’s primary point of differentiation is its focus on the distribution of ‘outdoor’ items (Kammeyer-Mueller, 2021). At this point in its...

Southwest Airlines’ Strategic Human Resource Management

HR Executive Summary The largest low-cost airline in the world and a well-known American airline is Southwest Airlines. The corporation currently employs 60,000 people (Harvey & Turnbull, 2020). With 103 domestic destinations and ten international ones, the firm primarily serves the domestic airline market (Harvey & Turnbull, 2020). The link...

Employees’ Skills, Learning and Development Efforts

Introduction As the globe moves toward a knowledge-based economy, many companies have had little choice but to increase their efforts and resources dedicated to cultivating their employees’ skills. A company’s success depends on its ability to recruit, hire, and retain talented people in today’s increasingly complex and fast-paced business environment...

New Hire Orientation: Human Resource Management

Introduction As an HR generalist, it is important to understand the major functions of HR as they relate to the employee life cycle. This cycle includes recruitment and selection, onboarding and orientation, performance management, training and development, compensation and benefits, employee relations, and separation and offboarding (Malik et al., 2022)....

Human Resource Managers’ Success in Adding Value

In the contemporary competition-driven world, organizations strive to enhance their performance in a way that outweighs competitors and enables the completion of company goals and serving its mission. In this regard, while the technical, technological, and economic opportunities are more or less equally available to all organizations, the most valuable...

Leadership and Management Roles in Human Service Organizations

Introduction Leadership and management are terms often used synonymously, irrespective of the fact that they do not share meaning. Leaders and managers play a central role in organizational development because they oversee initiatives toward achieving goals and objectives. However, the responsibilities and obligations of leaders are different from what is...

Human Resource Management in the Age of COVID-19

Introduction Human resource professionals have been forced to think aggressively about their position due to the well-known COVID-19 pandemic. Therefore, the pandemic has led to adapting to socially isolating tactics and overall new workplace conditions that HR managers may not have expected. Organizations have adopted a remote working approach and...

Meijer Grocery: Quality Management

Executive Summary This article will analyze Meijer groceries; the assessment and analysis will be based on productivity, sound financial management, and quality management methods. The evaluation techniques will be the work standards approach and the assessment process analysis for personnel performance (Venkataraman & Demirag, 2022). Furthermore, food safety, preservation techniques,...

Group Discussions: Resources and Sustainability

Resources Overview Resources constitute a critical part of business success in any industry, including the public sector. This category generally encompasses five areas that directly affect organizational capability – human, physical, financial, information, and intellectual resources (Presentation, Unit 1). Hence, superiority in any of these factors compared to other companies...

Recruitment Process and Performance Evaluation

Introduction The Human Resources (HR) department is in charge of recruiting the finest talent the firm requires to achieve the company’s goals. The candidate search is accomplished through a rigorous recruitment process that starts with the initial position questionnaire or interview. Consequently, a job analysis is performed, followed by a...

Employee Turnover and Retention

Summary Data analysis shows that people leave their employment places because of several reasons which carry different weights. The analysis shows that of those surveyed, forty-eight percent cited compensation and benefits as a reason to leave employment. Twenty-two percent cited flexibility, seventeen percent cited leadership, and five percent cited the...

Performance Management and Appraisals

Introduction Performance management is the continuous communication process between an employee and a supervisor. The procedure occurs throughout the year to support an organization’s strategic objectives. It includes setting objectives, clarifying expectations, identifying specific goals, feedback provision, and reviewing results. Managers use this tool to monitor and evaluate workers’ progress...

Sony’s Marketing Activities: Analysis

Introduction Marketing is a business’s procedure to encourage purchasing or selling merchandise or offerings. Promotion involves advertising, selling, and delivering goods to consumers or other businesses. Advertising has been essential to Sony Company because it raised customer awareness of its 1944 original PlayStation, connected them, and assisted them in purchasing...

The Hubtown HR Firm’s Performance Challenges

Challenges of Creating a Performance-Oriented Culture Creating a performance-based culture entails using a systematic approach to manage the performance of the team, individuals, and the entire organization. The performance-oriented culture will always demand high-performance metrics at all levels of operations. The approach necessitates several aspects, such as innovative methods for...

Effective Performance in a Diverse Marketplace

Introduction Diverse cultural traditions enrich a community by adding depth and richness to its social fabric. Religious belief, language, customs, traditions, and fashion all contribute to the wide range of cultural diversity in contemporary society. Cultural diversity can be described as the ability to accept and even appreciate diversity in...

National Employment and Human Resource Systems

Introduction Human resource management (HRM) is the main body managing employees across the globe. HRM deals with the processes of hiring, recruiting, managing, and the deployment of employees in organizations (Chai & Sutner, 2020). In most organizations, the HRM department tends to coordinate with the other sectors in a firm...

Discussion: Ship and Yacht Management

Introduction Maritime navigation arrangements require a comprehensive and adaptive commercial solution designed to the needs and nature of the goods transported. Beef transportation demands that the exporter consider many aspects in selecting a reliable and efficient chartering vessel. Chartering is a contractual activity that involves a vessel owner and a...

Transformational Paths of Change

Summary With the competitive nature of businesses today, organizations require well-thought-out mechanisms to face the numerous political, economic, and social challenges of their external environment. Alongside these pressures, organizations are faced with challenges caused by globalization, international legislation changes, technological innovation, acute skill shortages, and financial forces. Therefore, to remain...

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Business Essay | Essay on Business for Students and Children in English

February 13, 2024 by Prasanna

Business Essay: The act of making one’s living by earning money through the process of buying and selling different kinds of products is called business. Business is based on the foundation of profit and loss; thus, the success or failure of a business has a broad spectrum of variations.

The term business also sometimes refers to a ‘company.’ But, business as a generalized term can refer to the work of a street peddler to the ownership of a multinational company.

You can also find more  Essay Writing  articles on events, persons, sports, technology and many more.

Long and Short Essays on Business for Students and Kids in English

We provide students with essay samples on long business essay of 500 words and short essay of 150 words on the same topic for reference.

Long Essay on Business 500 Words in English

Long Essay on Business is usually given to classes 7, 8, 9, and 10.

Business is a very demanding profession that has broadened and popularized over the years. A business requires high skills of management, teamwork, patience, mental strength, and effectiveness of work. A person should be mentally prepared to accept the fall of a business at any point of time in their life since it is not always secure. But, if planned properly, with help from the expertise and patiently blossomed over the years, then a business has a greater rate of success.

A business generally works with the coordination of several activities. Accounting, financial management, manufacturing, marketing, research and development, safety, and sales management are the various components that need to be tended to while running a good business with the aim of success. Investors, creditors, and regulators play a pivotal role in the profit of a business. Generally, there are four main types of businesses, which include sole proprietorships, partnerships, limited liability companies (LLC), and corporations. Before initiating a business, the entrepreneurs should carefully consider which structure is best suited for their enterprise.

Factors affecting the state of a business are the size and scope of a business firm, the sector and country, tax advantages, disclosure and compliance requirements, control, and coordination requirements. Businesses cover a wide field of jobs including, agriculture, financial services, entertainment companies, industrial manufacturers, real estate, transportation, sports, utilities, retailers, wholesalers, and distributors.

Business benefits employment generation. Business is important for generating employment as it provides jobs to several people in the form of managers, clerks, salesman, and more. Businesses use the scarce resources available and convert them into valuable products that fulfill a utility and sell them to the public. Thusa business is helpful in optimum utilization of resources. Businesses also help in improving communication between nations through foreign trade and therefore help in improving relations between nations.

Setting up a business not only makes one independent but also gives one a certain lifestyle. A successful business provides financial rewards, creative freedom, and personal satisfaction. The success of a business brings in a person self-confidence and motivation. In recent years, E-business has popularized greatly. Online business gets benefits from the government as the government is trying to promote digitalization. E-business is often very advantageous, as it gets easier to reach a larger audience and also can be conducted at any time. Small start-up businesses are often initiated online and are established once they gain minimum customer popularity.

The involvement of time and regions makes it the biggest disadvantage of a business plan. When a business set up does not have enough money or expertise to make a proper business plan, the business ends up suffering more than gaining. Certain businesses are region and climate bound and thus have to concentrate their sales at a particular place or time and are incapable of expanding. Such businesses are often harder to handle and needs to be planned carefully and tactfully. A business often starts with a small idea or inspiration. It is important to cultivate the creativity in a person and be well informed before putting the creativity into action.

Short Essay on Business 150 Words in English

Short Essay on Business is usually given to classes 1, 2, 3, 4, 5, and 6.

Business is the act of making a living by earning money by the process of buying and selling products. A small idea or inspiration, when slowly nurtured over the years carefully and strategically planned and set up, turns out into a successful business set up. Millions of large- and small-scale businesses are run all over the world every year to make a proper lifestyle.

The benefits of business include providing employment, optimum utilization of resources, and communication between nations, financial gain, building self-confidence, and securing the future. Often a single business is taken over generations of a family and becomes integrated into their identities. E-business has popularized in recent years with a high success rate. The downfall of a business can result in a huge loss and mental breakdown. Hence, it is always important to be well versed about the factors affecting a business and advised to consider suggestions from expertise.

10 Lines on Business in English

  • Business is set up on the foundation of profit and loss and can be risky if not well planned.
  • The business employs a lot of people.
  • Businesses help polish personal skills such as teamwork, self-confidence, and management.
  • Businesses often provide optimum utilization of resources.
  • E-business is an ideal form of start-up business supported by the government.
  • Patience is essential to setting up a successful business, and a plan should never be hurried.
  • Businesses provide a lifestyle and a secure future.
  • A business is an amalgamation of several activities such as accounting, finance, manufacturing, etc.
  • A lot of time should be invested in research and planning before setting up a business.
  • A business often uses the mode of reuse and recycles and thus is economically quite beneficial.

FAQ’s on Business Essay

Question 1. What is business loyalty?

Answer:  On business is a loyalty program for small businesses by British Airways where one earns points while booking travel, which can be redeemed for free flights and upgrades.

Question 2. What is the first step in starting a business?

Answer:  Technically, the first step in starting a business is investing.

Question 3. Do businesses have a global benefit?

Answer:  Businesses help in improving communication between nations and thus does have a global impact.

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How China Built Tech Prowess: Chemistry Classes and Research Labs

Stressing science education, China is outpacing other countries in research fields like battery chemistry, crucial to its lead in electric vehicles.

A man looks at a glass booth with trays of equipment stacked in cases. A logo on the booth says Evogo.

By Keith Bradsher

Reporting from Changsha, Beijing and Fuzhou, China

China’s domination of electric cars, which is threatening to start a trade war, was born decades ago in university laboratories in Texas, when researchers discovered how to make batteries with minerals that were abundant and cheap.

Companies from China have recently built on those early discoveries, figuring out how to make the batteries hold a powerful charge and endure more than a decade of daily recharges. They are inexpensively and reliably manufacturing vast numbers of these batteries, producing most of the world’s electric cars and many other clean energy systems.

Batteries are just one example of how China is catching up with — or passing — advanced industrial democracies in its technological and manufacturing sophistication. It is achieving many breakthroughs in a long list of sectors, from pharmaceuticals to drones to high-efficiency solar panels.

Beijing’s challenge to the technological leadership that the United States has held since World War II is evidenced in China’s classrooms and corporate budgets, as well as in directives from the highest levels of the Communist Party.

A considerably larger share of Chinese students major in science, math and engineering than students in other big countries do. That share is rising further, even as overall higher education enrollment has increased more than tenfold since 2000.

Spending on research and development has surged, tripling in the past decade and moving China into second place after the United States. Researchers in China lead the world in publishing widely cited papers in 52 of 64 critical technologies, recent calculations by the Australian Strategic Policy Institute reveal.

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  • Why people have fallen out of love with dating apps

Tinder and Bumble are struggling as singles refuse to pay up

The illustration features a large, red broken heart on a dark red background. Scattered between the two halves of the broken heart are icons of various dating apps, such as Tinder, Bumble, OKCupid, Hinge, Plenty of Fish, and others.

Your browser does not support the <audio> element.

W hen Tinder , a mobile dating app, launched on college campuses in America in 2012, it quickly became a hit. Although online dating had been around since Match.com, a website for lonely hearts, launched in 1995, it had long struggled to shed an image of desperation. But Tinder, by letting users sift through photos of countless potential dates with a simple swipe, made it easy and fun.

Soon Tinder and its rivals had transformed courtship. A report published last year by the Pew Research Centre found that 30% of American adults had used an online dating service, including more than half of those aged between 18 and 29. One in five couples of that age had met through such a service. Usage surged during the pandemic, as lonely locked-down singles sought out partners. The market capitalisation of Bumble, a rival to Tinder, surged to $13bn on its first day of trading in February 2021. Later that year the value of Match Group, which owns Tinder, Hinge and scores of other dating services, reached nearly $50bn. Today roughly 350m people around the world have a dating app on their phone, up from 250m in 2018, according to Business of Apps, a research firm. In June Tokyo’s government even said it would launch a matchmaking app of its own to pair up singles in the city.

business in essay

Yet lately online dating has lost its spark. The apps were downloaded 237m times globally last year, down from 287m in 2020. According to Sensor Tower, another research firm, the number of people who use them at least once a month has dwindled from 154m in 2021 to 137m in the second quarter of this year (see chart 1). On August 7th Bumble reported revenue growth of just 3%, year on year, in the quarter from April to June, and lowered its forecast for the full year to 1-2%. Its shares plunged by a third in after-hours trading. On July 30th Match Group reported that its revenue for the same quarter grew by only 4%. Both companies’ market values have cratered since Bumble’s listing (see chart 2). That reflects users’ increasing disillusionment with dating apps, decreasing willingness to pay for them—and growing interest in offline alternatives.

Start with the disillusionment. Apps that once felt fun have, for many, become wellsprings of frustration. The network effects that initially propelled services such as Tinder, in which a widening choice of partners lured in ever more users, have now made them exasperating. Users grumble about spending hours sorting through tens of thousands of profiles. Half of women surveyed by Pew said they felt overwhelmed by the number of messages they received. It doesn’t help that 84% of Tinder users are men. So are 61% of those on Bumble, which is targeted at women. Many users also fret about scams.

business in essay

Younger adults are growing especially weary of the apps. One survey commissioned last year by Axios, a news site, found that only a fifth of American college students were using them at least once a month. “It’s not fun, it’s so superficial and it’s also just like really exhausting,” laments one youthful influencer on TikTok, a short-video app. “I’m kind of over it,” sums up Wunmi Williams, a 27-year-old who, after years of swiping and matching, has been unable to find a partner through a dating app. In a sign of growing despair, the Marriage Pact, an annual event in which participants are matched with a “backup” spouse should their future romantic endeavours fail, has spread to 88 college campuses across America.

All this helps explain why dating-app developers are struggling to convince users to part with cash—the second reason for their lacklustre performance. In an effort to boost margins, dating apps have been peddling paid upgrades to supplement their lowly ad revenues. Hinge has a separate feed with popular profiles it thinks you might like, but demands that you hand over $3.99 for a “rose” before you can chat with them. Tinder’s paid plans range from $17.99 a month (which gives you unlimited swipes and lets you change your location) to a hefty $499 a month (which lets you see the most popular profiles on the app and message users you haven’t matched with).

Got the ick

Online dating may no longer look desperate, but users seem to worry that paying for it might. The share of people who are willing to spend money on dating apps has been falling. Tinder’s paid users have declined for seven consecutive quarters. Men are more likely to cough up, which may be worsening the feeling common among women of being bombarded by messages on the apps.

Perhaps the biggest threat to the future of dating apps, though, is the growing share of singles looking offline for love. Last year some began wearing an aqua-coloured ring, made by a startup called Pear, to show their openness to being wooed. Thursday, a company that organises in-person events for singles, has expanded its service to roughly 30 cities, from Stockholm to Sydney. Its app works only on Thursday, when the events are held.

The romance is not confined to bars. Running clubs have become a place for athletic types to meet. Cooking classes, too, have become a place to look for partners, says Julia Hartz, the boss of Eventbrite, a ticketing platform. Attendance at its singles events rose 42% between 2022 and 2023. “You are bonding with someone, you’re having an experience, even if they’re not the love of your life,” says Casey Lewis, a blogger on youth culture, of such events.

Dating apps are looking for ways to lure users back. Some are hoping to spice things up with artificial intelligence ( AI ). Whitney Wolfe Herd, Bumble’s founder, recently mused that the future of courtship could involve one person’s AI bot going on “dates” with another’s. One new app, Volar, has begun offering just that.

In time, society might be willing to leave matchmaking to machines—but it is hard to imagine the strategy paying off just yet. A more fruitful approach for dating apps may instead be to focus on narrower markets. Grindr, an app for gay men, continues to grow quickly. So does Feeld, which targets the polyamorous. In the past few years Match Group has launched apps targeted at gay men (Archer), single parents (Stir), ethnic minorities ( BLK , Chispa) and snobs (The League). Revenue from this portfolio of brands grew by 17%, year on year, in the second quarter of 2024.

In addition to offering a smaller pool of partners, such apps also serve as a community for like-minded people. Grindr, for example, acts as a travel guide for tourists looking for gay bars and a hub for information on HIV . The company says its average user sends 50 messages a day, about the same as for WhatsApp, a messaging service. Its success in that regard might explain why Lidiane Jones, the chief executive of Bumble, has said she wants her firm to be known as a “connections company, rather than a dating company”. Pulling off such a rebrand may prove tricky. But love has never been an easy business. ■

To stay on top of the biggest stories in business and technology, sign up to the Bottom Line , our weekly subscriber-only newsletter.

This article appeared in the Business section of the print edition under the headline “Swiped out”

Business August 10th 2024

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  • China is overhauling its company law
  • What can Olympians teach executives?
  • A court says Google is a monopolist. Now what?
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From the August 10th 2024 edition

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Looks and Gaming: Who and Why?

We investigate the relationship between physical attractiveness and the time people devote to video/computer gaming. Average American teenagers spend 2.6% of their waking hours gaming, while for adults this figure is 2.7%. Using the American Add Health Study, we show that adults who are better-looking have more close friends. Arguably, gaming is costlier for them, and they thus engage in less of it. Physically attractive teens are less likely to engage in gaming at all, whereas unattractive teens who do game spend more time each week on it than other gamers. Attractive adults are also less likely than others to spend any time gaming; and if they do, they spend less time on it than less attractive adults. Using the longitudinal nature of the Add Health Study, we find supportive evidence that these relationships are causal for adults: good looks decrease gaming time, not vice-versa.

We are grateful for helpful comments from Sarah Jewell, Simonetta Longhi, Samantha Rawlings, Rachel Scarfe, Dominik Schreyer, and Paul Telemo. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

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Tim Walz's military career: What we know and what we don't know

  • Sen. JD Vance and other Republicans say Gov. Tim Walz is misrepresenting his military background.
  • Some also say that Walz retired and ran for office to avoid active combat.
  • Here's what we know about Walz's military service, which spanned over two decades.

Insider Today

When Vice President Kamala Harris chose Gov. Tim Walz of Minnesota as her running mate, his military history seemed like an asset .

But now, Republicans are using his military tenure as a point of attack. They have resurfaced claims that Walz misrepresented his military history, retired from the Army to avoid fighting in the Iraq War, and broke promises to his unit.

Walz served in the military for more than 24 years, in both the Nebraska and Minnesota National Guards, according to documents shared with Business Insider by Army Lt. Col. Kristen Augé, a public affairs officer at the Minnesota National Guard.

He retired in 2005 to run for Congress. About two months later, after his retirement, his unit, the Minnesota National Guard's 1st Battalion, 125th Field Artillery, was ordered to mobilize.

Walz's opponent in the presidential race, Sen. JD Vance, says Walz left the military to avoid active combat. During a campaign event on Wednesday, Vance accused his opponent of "stolen valor."

Other Republicans are piling on. In a video posted to X , Rep. Mike Waltz, a Republican from Florida and a veteran, compared the situation to a star quarterback leaving his team before the Super Bowl.

Republicans have also accused Walz of misrepresenting his rank and experience in the Army. Walz presents himself in videos, which the Harris campaign is circulating, as a "retired command sergeant major" who advocated for stricter gun control policies by arguing that civilians should not have access to weapons "that I carried in war."

"He has not spent a day in a combat zone," Vance said on Wednesday. "I'd be ashamed if I was him and I lied about my military service like he did."

These criticisms aren't new. When Walz first ran for governor in 2018, two retired Army veterans posted a letter on Facebook saying he had "embellished" his military career and had ditched his unit just before it was deployed to Iraq.

That's not the whole story, however, and some veterans have defended Walz.

Related stories

"Hey @JDVance, did you forget what the USMC taught you about respect?" Sen. Mark Kelly, a Navy combat veteran, said on X. "Tim Walz spent DECADES in uniform. You both deserve to be thanked for your service. Don't become Donald Trump. He calls veterans suckers and losers and that is beneath those of us who have actually served."

Here's everything we know about Walz's time in the US Army.

Walz served in the Army National Guard for more than two decades

At the age of 17, Walz enlisted in the Nebraska Army National Guard, where he served as an infantry senior sergeant and administrative specialist. In 1996, he transferred to the Minnesota National Guard and held various field artillery positions, including firing battery chief, operations sergeant, first sergeant, and command sergeant major.

In 2003, Walz was sent abroad as part of Operation Enduring Freedom , stage one of America's war on terror, which primarily took place in Afghanistan. He was on active duty in Italy until 2004 but he never went to Afghanistan or Iraq.

Records show that Walz submitted paperwork with the Federal Elections Commission on February 10, 2005. A month later, in March 2005, the National Guard announced the potential partial mobilization of troops from the Minnesota National Guard. In a statement from that time, Walz said he didn't know if his artillery unit would be mobilized but said he did not intend to drop his election bid.

"As command sergeant major I have a responsibility not only to ready my battalion for Iraq, but also to serve if called on," he said in a press release from March 2005. "I am dedicated to serving my country to the best of my ability, whether that is in Washington, DC or Iraq."

A couple of months later, on May 16, 2005, Walz retired from the Army. It's not clear when he first filed for retirement. In August, the Army ordered his former unit to mobilize. A few months later, it was deployed to Iraq.

During his decades in the Army, Walz never faced active combat

Though Walz said in his defense of stricter gun control policies that "we can make sure those weapons of war, that I carried in war, are only carried in war" in a widely circulated video, he never saw active combat during his time in the Army. He has never been in a conflict zone or been to war.

During his service, Walz helped respond to disasters like floods and tornadoes. His only time abroad was his stint in Italy. While running for Minnesota governor in 2018, Walz acknowledged to Minnesota Public Radio that he never faced combat firsthand.

"I know that there are certainly folks that did far more than I did," Walz told the outlet. "I willingly say that I got far more out of the military than they got out of me, from the GI Bill to leadership opportunities to everything else."

Walz achieved the rank of command sergeant major

According to his biography on the Minnesota government website  and public comments, Walz has identified   himself as a "retired command sergeant major." ABC News reported that Walz earned the rank, which is the highest enlisted one for his unit, in September 2004 .

The Harris campaign website identified him that way until Wednesday afternoon. It now says that Walz served in the Army, "rising to the rank of Command Sergeant Major."

That's because although Walz did hold the title at one point, he retired as a master sergeant, a lower rank. The Army reduced his rank in May 2005, when Walz retired, because he never finished the required coursework for the US Army Sergeants Major Academy, according to Minnesota National Guard records.

To retire as a command sergeant major, Walz would also have had to hold the title for three years.

business in essay

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New Relic is named a Leader in the 2024 Gartner® Magic Quadrant™ for Observability Platforms for the 12th Consecutive Time

New relic has been named a leader in every report since 2012.

Katrina Wong, CMO headshot

By Katrina Wong, Chief Marketing Officer

We are honored that New Relic has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Observability Platforms . We are the only observability company to receive recognition as a Leader each time since 2012. This demonstrates our commitment to helping our customers like Domino’s , Mercado Libre , and Forbes Media stay consistently ahead in their respective markets.

Proliferation of monitoring tools is driving operational complexities

Businesses are facing growing technological and operational complexity due to the proliferation of specialized monitoring tools and distributed applications. This often leads to inefficiencies, miscommunication, and delayed responses to issues, negatively impacting customer experiences and revenue. We address these challenges with our unified observability platform, giving businesses a holistic view of their technology landscape and deep context for troubleshooting. We help businesses streamline their monitoring processes, quickly identify and address issues, and make data-driven decisions. This simplifies operations and enhances the ability to deliver consistent, high-quality customer experiences and drive innovation.

Innovating ahead of the market with OTel, AI, and DEM 

Innovation is at the core of our success. In the last few months, we have maintained our long track record of innovation by collaborating with NVIDIA to provide New Relic AI monitoring for applications built with NVIDIA NIM, launching the first integrated, AI-driven DEM solution and New Relic Pathpoint , and deepening our support for OpenTelemetry . These innovations provide businesses of all sizes the latest advancements needed to optimize the performance and reliability of digital applications. We are delivering on our mission of making observability accessible to every business with the industry’s only true consumption pricing and natural language querying and analytics powered by its in-platform generative AI assistant, New Relic AI . 

Recommended by 90% of customers as their platform of choice

We are one of the most-rated observability vendors by customers on the Gartner Peer Insights™ platform. We have an overall rating of 4.5 stars out of 5.0 based on 1389 verified customers, with 90% willingness to recommend the platform. A high percentage (63%) of verified reviewers rate New Relic 5.0 stars for observability. Our customers recognize us for our ability to:  

  • Ensure system resilience and up to 100% uptime : “New Relic has been there for us through the ins and outs of sunsetting zabbix and the noise that it has brought, and replacing it with a holistic, data-driven observability and incident management policy, I cannot speak highly enough of how much they helped us along the road to a successful implementation, and it's led to quarters at 100% uptime so far!" — Staff Platform Engineer - Healthcare and Biotech
  • Deliver superior customer experiences : “Our organization's observability journey centered in customer experience from zero to hero: New Relic as [a] vendor helped our company to establish true O11y." — Principal Software Engineer - Travel & Hospitality
  • Provide deeper insights via single view of both apps and infrastructure : “New Relic provides a holistic solution that goes above just APM monitoring. It provides deep insights into the health, performance, and behavior of applications and infrastructure. As a user, I like how much I can get from one tool, and it reduces dependency on multiple tooling to get reporting and metrics. The APM feature provides real-time data and insights and helps us to track down bottlenecks and optimize code with the help of the granular data provided." — Sr Solution Architect - IT Services
  • Maximize value with a flexible consumption model : “The evolution of their pricing model has been noteworthy, transitioning to a more flexible consumption-style approach, enabling us to pay for the precise services utilized. The implementation of New Relic surpassed our initial expectations, streamlining the execution of our observability project and accelerating our project timeline. A pivotal factor that significantly enriched our overall experience was the unwavering dedication and transparency demonstrated by our New Relic Senior Account Executives. Their tireless efforts in developing precise cost projections, facilitating conversations with subject matter experts, championing our cause during contract negotiations, and consistently maintaining open lines of communication showcased their commitment to our success.” — Senior Manager, Infrastructure Engineering - Hardware

Thank you to our customers and partners who trust New Relic to monitor, secure, and optimize their stack. We’re honored to be the sole vendor recognized as a Leader in the Magic Quadrant for observability platforms for 12 years running, and remain committed to eliminating disruptions to your digital enterprise so that your business can grow.

  • Download your copy of the Gartner® Magic Quadrant™ for Observability Platforms.
  • Quantify the benefits of observability to your business with our Value Calculator.

Related Topics

Katrina is New Relic’s Chief Marketing Officer. She brings 20+ years of experience in marketing, go-to-market, and community development to New Relic.

Katrina is an AI-driven marketer with a passion for reaching developer communities. She has a proven track record for helping companies through stages of substantial growth and launching products in new markets. She has also created award-winning integrated campaigns with data storytelling. Katrina most recently served as Divisional CMO and VP Marketing at Twilio Segment. She has also held marketing and go-to-market leadership positions at Hired, Zuora, Salesforce, and SAP. She started her career as a management consultant for PricewaterhouseCoopers.

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The views expressed on this blog are those of the author and do not necessarily reflect the views of New Relic. Any solutions offered by the author are environment-specific and not part of the commercial solutions or support offered by New Relic. Please join us exclusively at the Explorers Hub ( discuss.newrelic.com ) for questions and support related to this blog post. This blog may contain links to content on third-party sites. By providing such links, New Relic does not adopt, guarantee, approve or endorse the information, views or products available on such sites.

Gartner, Magic Quadrant for Observability Platforms, Gregg Siegfried, Padraig Byrne, Mrudula Bangera, Matt Crossley, August 12, 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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