new product presentation outline

• Presentations

New product launch Presentation Template

Used 5,482 times

Reviewed by Anna Werigo

Create your winning product launch presentation using our free editable template that features all the slides you need.

e-Sign with PandaDoc

New Product Introduction Presentation

Created by:

​ [Sender.FirstName] ​ [Sender.LastName] ​

​ [Sender.Email] [Sender.Company] ​

Table of Contents

01. Agenda 02. Why new product 03. Vision 04. Objectives 05. Market Research

06. Market Scope 07. Competitive research 08. USP 09. Product’s business model 10. Pricing

11. Messaging & positioning 12. Target personas 13. Success metrics 14. Distribution channels 15. Launch activities

Add your product agenda and key highlights

Highlighted Item

A good place to start a product launch presentation is with the overall objective.

Our company is launching a new product soon, and this is what you want to accomplish by the end of the launch.

Why New Product

Explain the value your new product provides or the opportunity it's capitalizing on.

My product will cater to an underserved market

It's solving a problem that most people deal with on a daily basis, it will be cheaper than competitors while providing more features.

Add your vision for the new product in this slide.

Market share from competitors

Conversions from your brand audience

A reputable authority in the industry

Revenue Growth

Illustrates sales increases over time

Market Research

Add a market research slide with insights that you've acquired through focus groups, customer surveys, and other methods

How many people are interested in your product

How much they're willing to pay, which improvements they'd like to see in the final version, market scope.

List the criteria for your total addressable market (TAM)

Short description of the item.

Competitive Research

Include the factors that give your product advantages or disadvantages over competitors.

Higher-quality construction

More features at a lower cost , easier to use , product’s business model.

Insert a product business model slide outlining the path to profitability for your new product.

Business models:

business-to-business (B2B)

business-to-consumer (B2C)

business-to-government (B2G)

Subscription-based (SaaS, cloud-hosted, or streaming services)

On-demand (food delivery, ridesharing, couriers, etc.)

Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments). ​

Planned launch price

General price range

Post-launch pricing

Messaging and Positioning

Market leader with X years of experience providing (product type) to (industry).

Target Personas

Gender: Male/Female

Location: XXXXXX

Position / Income: $XX.XXX

Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.

​ Career / Life goals:

Career / Life goals:

Success Metrics

List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.

of units sold

of subscription signups

Revenue generated in the first year

Recurring revenue from the product

Distribution Channels

List the channels that you'll use to advertise the product launch and sell the product post-launch.

Facebook ads

TV commercials

Launch Activities

List the key steps in your product launch roadmap and the overall timeframe.

Complete first round of focus groups

Complete beta testing

•   Finalize prototype •   Begin manufacturing

Ship pre-orders

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

• Featured templates
• Sales proposals
• NDA agreements
• Operating agreements
• Service agreements
• Sales documents
• Marketing proposals
• Rental and lease agreement
• Quote templates

Product presentation templates

Give your product the attention it deserves with Pitch’s sleek, customizable product presentation templates. From feature highlights to product demos, our versatile slide decks let you show off your product or business idea in a way that'll wow potential customers.

Product Launch Presentation

Table of contents, what is a product launch presentation, what’s the purpose of a product launch presentation, how to create the best product launch presentation in 4 simple steps, download our free product launch presentation template (in google slides format), product launch presentation: steps to create & free template.

Launching a new product is a multi-dimensional process that consists of many aspects.

One of those is the product presentation , which you’ll have to create and present both in-house as well as to the public.

If you’re unsure how to get started with one, no need to worry!

In the following guide, we’re going to talk about:

• What a product launch presentation is
• What the purpose of a presentation is when it comes to launching a product
• What the most important steps are when creating a product launch presentation

Plus, we’ll share with you our free product launch presentation template towards the end, so stay tuned.

Without further ado, let’s get started.

A product launch presentation is the summary of all key elements that your new product launch consists of that gets presented to various stakeholders and the public. 

Think of it as an overview of your entire launch plan that'll help people understand what it’s all about in a few simple slides.

To be precise, a product launch presentation should include the following:

• Your new product
• The roadmap - pre-launch /launch/post-launch
• The marketing strategy
• Important objectives

And anything else you consider to be a vital part of your launch process.

You can obviously dive deeper into each part and also feature metrics, charts, pain points, and infographics.

It’s important to remember, however, that this is like a pitch deck so it has to be concise and to the point, since it has a certain purpose.

Let’s see exactly what that is.

In this part of our guide, we’re going to discuss the purpose of a product launch presentation by having a closer look at the reasons why it’s such an important part of any product launch strategy .

This presentation can offer a great variety of benefits and we’ll try to cover the most prominent ones to help you understand why you need one and the reasons why we strongly suggest creating one for your upcoming launch.

Let’s have a look at those reasons.

Reason #1: It delivers your product’s key message

all products have a purpose and solve a problem.

Whether it’s to make a certain process easier for users or help save time on something, it’s vital for every product to have a reason why people will use or buy it.

However, it’s equally important to be able to communicate that purpose - its message - to your target audience effectively, in order to inform them about the product’s existence and incentivize them to purchase it.

This can be done both through coordinated marketing efforts and with the help of a high-quality product launch presentation .

Things you can include in it are:

• What 's your mission?
• How will you achieve it?
• Why will you do it?

Ideally, you should be able to answer those questions with ease and make them clear to people.

Just to give you an example, the following slide is a reproduction of Airbnb’s original product presentation.

Image Source: Slideshare

As you can see, its message is clearly outlined and easy for someone to understand.

Overall, dedicating one or two slides in your presentation to deliver your product’s key message is essential and one of the reasons why a product launch presentation is so important for a successful launch.

Let’s head over to the next reason.

Reason #2: It discusses your product’s advantages and characteristics

Now that your audience is aware of your key message, it’s equally important to communicate your product’s elements and advantages .

Include questions like:

• How does the product work?
• How is it different from your competition?

Answering these should make your launch as successful as possible and create a buzz around it.

Author’s Note: If a product is one of a kind and different from its closest competitors, its main advantage is also known as its USP, or unique selling point.

You don’t have to dive deep into your product’s characteristics and benefits - a presentation should be concise and to the point - but listing the most prominent ones is of vital importance.

For instance, here’s a slide from Uber’s first presentation.

As you can see, the benefits a user gets compared to the competition - cabs and other car services - are simple and clear for users to understand.

To sum up, giving a product overview and covering what it’s all about is an integral part of any perfect product launch presentation and shouldn’t be avoided.

Let’s continue.

Reason #3: It allows you to connect with your customers

Nothing beats a strong connection between a business and its customers.

A successful product launch presentation is certainly not the only way to achieve this, but it sure is a great place to start.

By interacting with potential customers and showcasing why your product is important and how it’ll make their lives easier, you establish a relationship right from the very beginning.

This is also known as relationship marketing ; a type of marketing that focuses specifically on building customer loyalty .

This tactic should ideally be integrated into your product launch marketing plan , since it’ll play a key part in your product’s success in the market, considering that engaged customers bring in 51% higher revenue than disengaged ones.

All in all, a good product launch presentation should highlight your customer’s needs and explain how your product will resolve them , thus creating an immediate connection with your audience.

Moving on to the next reason.

Reason #4: It combats potential concerns

When introducing a new product to the market that your potential customers aren’t yet familiar with, it’s only natural for them to have questions and concerns.

While marketing efforts such as social media campaigns can inform them about the product’s benefits and capabilities, with a presentation you can explain exactly how it works and why they should purchase it.

What’s more, things like the launch roadmap, pricing, and the general product launch plan can all be explained in a presentation, thus making everything clear even before the launch takes place.

This will avoid potential concerns and confusion during the launch and post-launch phases, since people will be aware of everything and you can focus on executing your plan.

Makes sense, right?

Look at the following slide from Mint’s pre-launch presentation, when the personal financial management company was still a startup idea.

What is shown above is the value a user will get from using the product, compared to other alternatives; this immediately answers any potential concerns about the benefits of Mint.

This makes it clear that one of the purposes of a product launch presentation is answering questions and addressing concerns.

Now, if you’re wondering how you’ll make an awesome presentation yourself for an upcoming launch, we’ve got you covered.

In this part of our guide, we’re going to show you the steps for creating a high-quality product launch presentation.

No matter whether you prefer Google Slides or PowerPoint presentations, the following steps will help you through the process.

Let’s get started.

Step #1: Describe your product

Since we’re talking about a presentation for your upcoming product launch, it only makes sense that we begin with an overview of your product .

After all - as we said earlier - this is about something that's new to the market, so you need to describe things like:

• How it works
• Why it exists

So that your audience can understand what it’s all about and whether it’s a good fit for them.

Going back to the first example we used from Airbnb’s pre-launch presentation, we can see that one of the slides is dedicated to briefly explaining how the product works in three steps.

Try not to get into minute detail that'll make your slides tiring; instead, cover the most important elements that are worth pointing out.

You can think of it as your product's introduction to the market.

Author’s Tip: Try to keep consistency between all slides by using the same colors, fonts, and slide designs.

Let’s move on to the next step.

Step #2: Specify your target market

Now that you’ve covered what your product is all about, it’s time to explain who it’s for.

In other words, what is your target audience?

Who will get the most use out of the product?

Such questions are important both for your team members and your potential customers.

You can actually break this step into two main parts; one is your target market in numbers and the other is your ideal customer using personas .

In the first case, how big is your estimated market? 

This will determine whether there’s enough demand for what you offer.

We’ll once again use Airbnb’s presentation as an example.

You can see the market size has been presented in the number of trips booked, the serviceable available market, and the estimated market share.

Something similar can be done in your own presentation, but for your own market.

In the second case, you can describe your target audience in detail and who your ideal customers are.

For example, which genders will your product appeal to? How about the age range, geographical locations, and behaviors?

These are all things you should think about and dedicate a couple of Google or PPT slides to.

Let’s move forward.

Step #3: Explain your launch timeline

The product launch timeline is an integral part of your launch process and we strongly advise including it in your presentation, too.

This will help all stakeholders understand when the launch will take place, as well as what actions will be taken prior, during, and after it.

Just to give you an idea, when you set a launch date you can create a roadmap with the tasks that’ll be done in order to ensure a smooth and effective launch.

Setting up a strategy, building email lists, creating referral programs , setting objectives, announcing the launch, and measuring results are some of the essential actions that need to be taken care of.

To sum up, a timeline also helps you to organize everything in time and your audience will know when to expect your new product to be released.

Author’s Tip: As a product manager or anyone else involved in the launch, it’s natural to know everything about the process, but it’s vital that you make things clear to everyone else, too.

Let’s continue to the fourth step we have for you.

Step #4: How you’ll promote the launch

An important part of any product launch is how you’re going to promote it .

This can play a key role in determining the success of your launch, since the more people learn about it, the better.

What we recommend doing is giving an overview of your entire product launch marketing plan and the ways by which you’ll acquire new customers.

Take into account things like:

• Social media content, e.g. Facebook, Linkedin, Instagram, etc.
• Blog content
• Email campaigns
• Press releases
• Paid advertising

Along with other actions you can take to promote your product launch.

All in all, there are many presentation ideas you can come up with, but adding the four steps we just covered are vital to any good product launch presentation.

It’s now time to save you some time by showing you how to download our presentation and adjust it to your needs for your upcoming launch. 

As promised, in this last section of our guide we’re going to share with you our free product launch presentation template .

Although it’s in Google Slides format, you can always turn it into a Microsoft PowerPoint template or whatever suits you best.

Our template begins with a cover slide where you have to add your product’s name and a title.

It’s purpose is solely to inform your audience what the presentation is all about, so remember to keep it brief and simple.

Author’s Note: What we’re sharing is a template. You can always add images and backgrounds of your choice to make the slides more visually appealing.

Let’s continue to the next slide.

After that, you can use the table of contents to explain what’s about to follow.

This will keep your audience informed and engaged.

Moving on to the next part, we strongly suggest giving some context as to who you and your team are , plus what each of you do.

You can even add photos of every team member to make the presentation more personalized.

It’s now time to give an overview of your product , meaning that you briefly have to explain what it is and how it works.

You can always go back to the first step of our guide for more information on this part.

You should also talk about your product’s purpose along with a photo of it so people know exactly what it looks like.

Alternatively, you can add a graphic showing its characteristics.

It’s now time to describe your target market , by specifying who your target audience is.

Also include the overall state of your market :

This means you need to cover things like:

• The estimated market value
• How many competitors there are
• The estimated market size

You can add graphs and pie charts that'll make things clearer and easy to understand.

Moving on to the next part, it’s time for your product launch timeline .

You can start by announcing the official product launch date and what actions will be taken up to then, as well as during and after the launch in the next two slides.

Now, it’s important to outline the marketing strategy that'll promote your product launch.

This means briefly listing your marketing efforts that’ll make the launch reaches as many people as possible.

Before you end the presentation, it’s a good idea to also cover your objectives .

What are you planning to achieve in terms of total signups, purchases, or whatever else your target KPI is? 

If you’re planning on setting different objectives based on certain dates, you can add a chart to make things more visually appealing, as always.

You can then wrap things up with a few words and your new product presentation is done!

Keep in mind that what we’re sharing is solely a template, so it’s up to you to customize and personalize it based on your own needs and preferences.

Let’s wrap up and close with some final words.

Before You Go

There you have it.

That was our full guide on the importance of product launch presentations , as well as how to create your own.

We hope that you gained some new knowledge and that we helped you out with an important step of any product launch, by offering our free product launch presentation template.

Lastly, if you feel like you need some extra help in keeping track of everything that needs to be done, don’t hesitate to use our product launch checklist.

Thanks for reading!

Written by:

Nikitas Filosofof

Nikitas is responsible for growth at Viral Loops and also helps customers on 1-on-1 basis to reach success with their referral campaigns. Let's connect on LinkedIn

• Integrations
• Product updates
• Developers / API
• Viral Loops em Português
• Viral Loops en Español
• Status and uptime
• Webflow/No-code (beta)
• Made with Viral Loops
• Newsletters
• Newsletter Creators
• Email referral widget generator
• Harry's prelaunch builder
• Documentation
• Email Platform Referral Integrations Guide Revolut referral marketing case study
• Newsletter Referral Guide
• Referral Marketing Guide
• What is Viral Loops
• Product Launch Guide

Your users refer other businesses, and both sides get rewarded when the referred business upgrades to a paid plan. (With conversion tracking)

Create a referral waiting list before you launch to get early adopters and market validation.

The more successful referrals your users make, the better rewards they unlock. (With conversion tracking)

People sign up and refer friends to win a free ticket. If they don't win, they get early access to the pre-sale.

People join the waiting list, refer their friends to climb the queue and get early access to the tickets or the event.

A referral giveaway with a social element—people see a leaderboard of who's winning the giveaway.

Create an in-email referral program to reward your newsletter readers for inviting more subscribers.

Your existing audience refers their friends to increase their chances of winning a prize.

Find early community members with a referral waitlist where people refer friends to climb the queue and get exclusive access.

People get early access to your product when they reach the top of the waiting list by referring friends.

Your users referer their friends, and both sides get rewarded when the friend makes a purchase.

Set milestones with a tiered referral system, offering better prizes as they reach each milestone.

Create an ongoing referral program using our Shopify App to reward your customers for referring friends.

New and existing customers refer friends to increase their chances of winning a prize.

Create a referral waiting list for your upcoming store to collect email addresses.

• Presentations
• Most Recent
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Design for Business
• Digital Marketing
• Design Inspiration
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

10 Steps to Creating a Powerful Product Presentation

Written by: Unenabasi Ekeruke

Whether you're running a small or large business, product presentations are a big deal. You've probably invested time and resources in creating a fantastic product to solve a market need.

That's great, but presenting your product to investors, prospects and other relevant stakeholders is the final piece of the puzzle.

Weeks, months and years of research, planning, design, production and testing often lead up to this point. So, you've got to create a persuasive product presentation that drives sales for your product.

Here's a short selection of 8 easy-to-edit product presentation templates you can edit, share and download with Visme. View more below:

If you're overwhelmed with the whole idea of creating product presentations and wondering how to get started, you're in the right place.

This article will teach you how to create powerful product presentations. We'll also share tips for delivering a product presentation that wows your audience.

Let's get started.

Table of Contents

What is a product presentation and why is it important, why create product presentations, product presentation vs. sales presentation, what you need in a product presentation, how to create a powerful product presentation in 10 steps, tips for nailing your product presentation.

Product presentation is the process of introducing a new or rebranded product to your audience. During product presentations, you'll dig deep into how your product works, how it will address customer pain points and the specific benefits it will bring to them.

Manage your projects in style

• Create professional branded documents , from project timelines to budgets
• Visualize important project metrics with engaging charts and infographics
• Allow your team to comment , collaborate and move from draft to final format in no time

Sign up. It’s free.

It often involves using visual aids like videos, images and slideshows to describe product features, benefits, market fit and other relevant details.

Presentations could take place at different stages of the product development process. But when introducing the product to potential buyers, the stakes are never higher. Therefore it's crucial to make your product presentation effective, impactful and memorable like the one below.

In many organizations, product presentations happen at different levels. For example, top management and executives could unveil a new line of products to the board of directors, investors and potential partners.

Product managers may present a beta or gamma version of a new product to the entire team. In addition, the sales team would have to make product presentations during sales visits to prospects.

Let's face it. There are tons of competing products in the market like yours. Your competitors could be offering similar products or substitutes.

This means that creating useful products may not be enough to set your brand apart or bring in sales. You need product presentations that produce eureka moments for your audience.

Getting it right with your presentations will not only win over your audience, but it'll drive product sales over the top.

But that's just the tip of the iceberg when it comes to the benefits of creating product presentations.

Here are other reasons why you need to create and deliver powerful product presentations.

Create a Memorable First Impression

Nowadays, people are faced with an explosion of product choices. This and many more factors have also contributed to their shrinking attention span.

By any chance, your product presentation could be the first interaction an investor, prospect or customer has with your brand. So, you have to make it count.

Your product presentation is an excellent opportunity for you to introduce your product and expand their knowledge about your brand. And nailing it will leave a positive and memorable first impression on your audience.

Best of all, it will nudge them to the consideration and conversion stage of your marketing funnel .

Tell a memorable and impressive product story with the captivating product presentation template below.

Build Trust and Long-Lasting Client Relationships

Customers will buy and recommend brands that provide incredible product and service experiences.

But how do you communicate value and product offerings to your prospects? How do you tilt customer purchase decisions in your favor?

The golden secret is a product presentation that makes you stand out. How you present your product can influence customers' perceptions of your brand.

During product presentations, you have a chance to showcase product features and promise of value to clients. And when done right, it can ignite a solid business relationship between you and potential customers.

Over time, these customers will trust your product and become loyal to your brand.

Here's what you should know. As a business owner, brand loyalty , customer trust and credibility are your greatest assets. A captivating product presentation will inspire client trust in your product and business.

Stand Out from the Competition

The business world is marked by fierce competition among companies that provide similar products and services.

You probably have a lot of competitors and you're wondering how to distinguish yourself. Start by delivering a flawless product presentation.

As previously stated, your sales presentation should be able to leave an indelible impression on prospects and investors. It would captivate their attention so completely that, regardless of the stiff competition, they would always opt for your brand.

One way to leave a lasting impression is to make your product presentation interactive. An interactive presentation whether presented or read builds a bridge between you and the potential investor or reader. Instead of simply throwing information at them an interactive presentation allows you to layout your storytelling and product information in a way that's engaging and enticing.

For example you might want to add video clips, popups with extra information for additional reading, or add a flip book effect. For more check out 20 Ways to Create an Interactive Presentation That Stands Out. 

Spice up your boring PowerPoints

• Easily import your PowerPoint into Visme
• Improve existing presentations inside Visme
• Add new design elements and interactivity

Boost Sales and Revenue

Having an excellent presentation is the key that unlocks sales for your product.

After your presentation, you certainly want customers to pull out their checks or proceed to the next steps. If you can nail your product presentations, you will win over your audience, gain new customers and increase sales.

On the contrary, mediocre product presentations could hurt your brand. You might even have a top product that has the potential to be a major game-changer. But poor delivery would not only portray you as lacking confidence in your product but could be a turn-off for prospects.

Want to convince your prospects to invest in your business or purchase your products? If the answer is yes, we recommend using a robust product presentation tool like Visme.

Check out the template below to see how Visme can make your product presentation pop.

Product presentations aren't so different from sales pitches. Both presentations focus on providing value or solutions to customers. However, product presentations are primarily focused on products or services.

With product presentations, you'll dive deeper into details like:

• How your product works
• How it will solve your customer's needs or pain points
• The specific benefits your product will bring to your customers

For instance, sales presentations can have a broad focus on your business as a whole rather than a particular product.

Let's say you run an accounting firm that offers a wide range of products and services. Your sales presentations could focus on pitching solutions like:

• Accounting audit
• Tax accounting
• Bookkeeping
• Forensic accounting

On the flip side, you'll need a product presentation to sell inventory management or accounting software to your clients.

Keep in mind that both presentations are essential for your sales process. The goal is to get your prospects' attention, drum up excitement and move them towards making a purchase decision.

Although product presentations cut across different industries, there's no universally accepted format. However, this infographic template below highlights the key elements of winning a product presentation.

Introduction

Company overview, the problem, product and solution.

• Promise of Value or Benefits

Product Positioning

Use cases and social proof.

• Call-to-Action

Together, these key details juice up your product presentation and make it a delight for your audience.

Read on to learn more about the key components of a captivating product presentation.

The introductory part is where you hook your audience in and get them excited about your presentation. It should provide an overview of what you will cover during your presentation.

In this section, you can sum up the purpose of your presentation, why it's relevant to your audience and key takeaways.

Before you get into the product details, start with a general overview of your company. It doesn't matter if your audience is familiar with your business or not. You want to include key details such as:

• Company name
• Vision, mission and goals
• When your business was created
• The products and services you offer
• How your business and products have evolved
• Relevant team members

Here's an intro slide from our startup pitch deck theme you can customize:

The problem or customer needs should receive more attention than others. This is what your prospects care about most and that's why they are sitting at the other end of the table. So we recommend that you include this section earlier in the presentation.

To attract audience attention, show them you have an in-depth understanding of pain points. Remember to explain how the problem affects your audience and the consequences of not resolving it.

Take note of how the presentation template below emphasizes the problem the product is designed to solve.

Start by showing your audience how they'll feel or what they could enjoy if they solve that problem. Here, you want to paint a mental picture of a perfect world without those pain points.

While writing this section, be sure to highlight these things:

• Introduce your product or service, passing any type of quality assurance services .
• Briefly explain how it addresses the problem and makes their dream of a perfect world a reality.
• Highlight how your product is made. Is it handcrafted, mass-produced, custom-made or batch produced?
• Include product details like features, functionalities, specifications, durability, quality and more.

Highlight your product features and process using the beautiful Visme template below.

Promise of Value

No product presentation is complete without a value proposition. This is where you make a case for your product. Articulating your promise of value will help create an "aha moment" for your prospects.

This section should provide more insight into the value your product Is offering. Here you should:

• Mention what your audience will get out of the product (product or service experience)
• Highlight what makes your product unique from other competing products (unique selling proposition)
• Explain why your prospect should opt for your product (competitive edge)

It's a good idea to center your product pitch around the key benefits your prospects will enjoy. So you want to highlight as many product benefits as possible. It could be productivity, convenience, health and wellness, peace of mind and much more.

Draw attention to your competitive edge and pitch your promise of value to prospective client and customers using the stunning template below.

Product positioning refers to how you want your market to think or feel about your product. It's a description of who you are as a brand, the products and services you offer, your target market and what makes your product unique.

Here you should talk about:

• Your brand image and values
• The positioning of competing products in your target market
• How your product features and benefits stack up to the competition

The infographic template below highlights the benefit of brand positioning.

Brand positioning helps to set you apart from your competitors. Think of it as what customers can remember about your brand when they think of similar products.

For example, the Pepsi brand is distinct from the Coca-Cola brand. Even though they are both cola drinks, they have different tastes, looks, connotations and legacies.

To influence customers' perceptions of your brand, you could create a brand positioning statement. For example, a recent marketing campaign by Salesforce highlights their brand positioning statement:

We bring companies and customers together. We make technology that supercharges every part of your company that connects with customers, delivering a 360-degree customer view across sales, marketing, service, e-commerce, mobile apps, connected products and more. CRM also powers integration with all the other parts of your business already humming along, including supply chains and finance, its back office, front office, and offices yet to come.

You could use the Visme template below to communicate your brand guidelines and product positioning.

This section should provide a visual picture of the customer using your product to address their problems. Here are some ways you can visualize or share them in your presentation.

• Create a scenario of how customers can use your product to solve their problem.
• Share customer reviews, testimonials, user ratings, celebrity endorsements, expert reviews and more.
• Share case studies and real results of how your product has helped similar businesses.
• Provide a snapshot of your product performance in terms of downloads, engagements, purchases and much more.
• Mention any product and compliance certifications, documentation, quality badges and awards you've received.
• Use anecdotes to showcase how existing customers love your solution.

Use this product testimonial slide template to showcase your own customer reviews.

Call-to-Action (CTA)

Now it's time to tell your viewers what you expect from them. Your call to action will depend on your audience.

It will also depend on the goal of your product presentations, which we'll discuss in the next section.

During in-house product presentations, you might want to ask for feedback from different departments. At a trade show, you might ask to meet prospective customers to meet you at the booth to make purchases.

During B2B presentations, you might request time for questions and more. Ultimately the goal is to get customers to purchase your product.

Most businesses have confidence in their ability to make excellent products. However, they struggle to commercialize or bring in revenues from those products.

Why's that? The attention spans of people in this tech-driven society are shrinking. And the reality is that people no longer have enough time to sit through mediocre product presentations.

Want to drive sales or get a positive return on investment for your product? Then you've got to make your product presentations compelling.

Let's show you how to create compelling product presentations that capture the important elements we've highlighted above.

Step 1: Define Your Goals

Whether you're presenting a new, rebranded or upgraded product, the first thing you need to do is to define your goals and objectives.

Let's say you've launched a new line of products into the market. Firstly, you'll have to spell out what you're looking to achieve with your product presentation?

• Do you want to get investors' buy-in to expand production capacity?
• Do you want to secure more funding from management to produce more units?
• Are you looking to secure partnerships with distributors, retailers or franchisees? Or you want to introduce the new product to your prospects or client.

Secondly, reiterate why it's important for you and your team to achieve these goals? For example, as you'd expect, securing partnerships with distributors could help:

• Expand your product reach
• Boost product sales and revenue
• Increase market share and more

Next, you want to highlight how you intend to communicate with your audience. Also, be clear about what you want your audience to do after watching your presentation.

Do you want your prospects to call you or buy one year's supply of your product? What about in-house presentations? Do you want the sales and marketing team to develop a strategy to introduce the product into a new market? Your presentations should answer these questions in a convincing way.

It makes sense, right? Lastly, remember to make your goals specific, measurable, attainable, realistic and time-bound (SMART).

The success of your presentation is measured by whether your audience understands and acts on your message. Therefore consider your goals in every slide and include a clear call to action.

Not sure how to set SMART goals for your product? Go ahead and use the worksheet below to jumpstart your creativity.

Step 2: Figure Out What Your Audience Needs

If you want to pique your audience's interest in your product, you'll have to figure out what matters most to them and serve it to them. This is what sets successful brands apart.

Don't make the mistake of assuming you know what your target audience wants, which is a trap many businesses fall into. Rather go ahead do these things:

• Perform in-depth research into your audience
• Develop buyer personas
• Delve into customer data to monitor patterns or trends
• Keep an eye on social media, public forums and industry publications

We get it. You've probably gone through this process during product development. Now you're wondering why it matters during the presentation?

Here's what you should know. Getting access to information is much easier than ever. As a result, potential buyers extensively research products and scan competitors' offerings before making purchases.

So your presentation is an opportunity to demonstrate that you not only understand their pain points, but your products can make their life or business better.

Step 3: Create an Outline

The next step is to outline the main points you want to hit during your presentation.

During presentations, there are usually a lot of key points to cover. Creating an outline helps you ensure things don't fall through the cracks.

First, decide the topics you want to cover and the sequence to present them. Then dedicate a slide to show the outline to your audience. This will give them an idea of what to expect and make your delivery insightful.

The outline we've shared above is an excellent place to start. You can use the template below to organize your ideas in a sequential manner and logical flow.

Step 4: Pick Out the Right Tool and Template

Presenting your product or services is an art. You need a rich blend of visually appealing slides and powerful delivery to make it effective.

Achieving this may require long hours of planning, strategy, design and organization. You'd have to craft an outline, prepare your slide notes, source royalty-free visuals and use them to design your slides.

Pretty tedious, right. Templates and tools come in handy, making your work easier and faster.

Templates reduce the time it takes to make eye-catching and engaging product presentation slides. In addition, they provide direction on how to keep your content organized and impactful.

Most tools are fairly limited in terms of features and how much you can customize them. However, Visme is an exception to this.

Visme's product presentation templates make it super-easy for anyone to create eye-catching product presentations. The tool has a rich library of templates, tools and visual aids to help you present your product to the world with style and poise.

These ready-made templates are not only customizable, but they cut across any product or niche you can think of. All you have to do is input your content and your product presentation is ready to go.

Using templates like the one below is a great starting point.

Step 5: Make Your Content Relevant and Compelling

Creating relevant and convincing content is the key to nailing your product presentation.

The other ideas we've shared will make your content more effective. But an excellent presentation begins and ends with great content. It has the potential to capture the hearts and minds of viewers and connect them with your solution.

Don't just assume you can wing it by putting less effort into developing compelling content. You'll need to spend a lot of time researching, brainstorming and writing out the key points relevant to your audiences.

For example, some customers may care more about product quality than price. On the other hand, convenience and ease of use could be a primary concern for other prospects.

While your presentation should be brief, the value proposition should be at the heart of your sales pitch. You want to focus on how the product will benefit the customer rather than the aesthetics.

Here's an Airbnb-inspired slide template that focuses on product benefits:

Start by describing the world your customers will enjoy after purchase. And be sure to quickly convey what makes your product different.

For instance, the process of buying and installing new equipment can sometimes be tricky and demanding. But it helps companies bring down costs, increase productivity and revenue.

Your content should communicate the problem and what the prospect will enjoy after buying your product. Offering additional perks like pre-purchase and after-sales support can further convince customers to buy.

Step 6: Bring Your Presentation to Life With Attractive Designs

Think about the last time you sat through a dull presentation.

• What were the slide designs like?
• Was the color scheme dull or monotonous?
• Were the visual aids clumsy and difficult to understand?
• Were there too many ideas crammed on each slide?

You probably zoned away during the presentation. Like you, other people feel the same way about terrible slide decks.

The demand for creative and engaging visual content is at an all-time high. Therefore if you're going to attract audience attention, you need stunning product presentation designs like the one below.

Regardless of how amazing the quality of your content may be, a poor slide design can be frustrating to watch.

Not only will it hurt your product presentation, but it could undermine your credibility. So, you want to ensure your slide design is not only professional but has a clean and organized layout.

Here's how to get savvy with your slide design.

• Use legible fonts and stick with a minimum of three fonts throughout your slide deck.
• Avoid using too many colors in your presentation.
• Be sure there's a strong contrast between your text color and background color.
• Tailor your typography, color scheme and visual language to your brand identity .
• Format your text, images and design element to achieve perfection.

Visme templates incorporate eye-catching images, excellent data visualizations and powerful typography to make your slide decks attractive .

Go ahead and watch the video below to learn design tips for creating awesome presentations.

Step 7: Use High-quality Graphics and Visual Aids

Incorporating quality visual aids into your product presentation is a must.

Why does it matter? The thing is, you've put in a lot of time and effort into preparing for your big day. So you certainly don't want your prospects to leave the room recalling only a tiny fraction of what you said.

According to a study, 65% of people are visual learners. So adding stunning visuals in your presentations ensures the odds are stacked in your favor.

No matter the type of audience you're looking to reach. Impactful visuals help you communicate your message and ideas more effectively. Best of all, they grab and retain audience attention, build solid emotional connections and keep your presentation on track.

Avoid using pixelated or cheesy images. Even more, stay away from generic stock art, copyrighted or watermarked visuals available. Rather source top-quality photos that enhance your presentation.

Just like it's important to stick to one main idea per slide, use one or two images per slide. But, again, the key is to use images that convey your message in the most compelling way possible.

Whether you're visualizing financial data or showcasing product features, Visme offers a wide range of visual aids to make your product presentations shine, including:

• Premium and royalty-free images
• Short videos and animations
• Charts and graphs
• Scatter plots

… and much more.

You don't need to entirely create visual product presentations from scratch. Instead, give yourself a head start by using a modern presentation theme like this one.

Step 8: Determine Follow-Up Questions and Provide Answers

At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product.

Typically prospective customers ask questions to know if the product is a right fit for their organization. These questions could be along the lines of:

• Scalability
• Quality assurance
• Ease of use
• After-sales support and more

For example, let's say you've built a digital product like customer relationship management (CRM) software. Prospects could ask questions such as:

• Is your software scalable?
• Will it support our company's growth and future expansion plans?
• How will the tool help us manage our day-to-day process?
• How will the product help our business grow sales, gain a competitive advantage or increase market share?

Most clients could even ask for a live demo or a trial of your software.

Preparing for potential questions will help you avoid getting caught off-guard. It also shows you clearly understand your prospect's needs.

Answering these questions will wow your audience, boost their confidence in your product and help you close the deal.

Step 9: Run It by Your Team and Incorporate Feedback

You've spent time designing your slide and putting your ideas together. Great job. Now your presentation needs a few rounds of edits to make it shine.

Here's how to polish your presentation to make it pop.

• Keep editing aggressively until your presentation is clear and free of fluff. The goal is to improve language accuracy, flow and overall legibility.
• Be sure to weed out anything that doesn't relate to the core message.
• Run it by your mentor and team members, get their feedback and incorporate it into your product presentation.

Getting a fresh pair of eyes to look at your presentation can help you refine it, even if you're a good editor.

Here's the deal. When editing your presentation, your brain could instinctively fill in the gaps with what you wanted to say. But other editors could readily flag errors or point out areas where you aren't expressing your ideas clearly.

Peer editing may seem daunting. But Visme makes it super-easy for you to collaborate with your team. You can share your presentation online with peers. Also, you can download it in HTML5 (with animations) or PDF format and share it via email or other file-sharing platforms.

If you don't have anyone within reach, automated writing assistants like Grammarly and ProWritingAid could come in handy.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Step 10: Practice Your Presentation

If you want to deliver captivating business presentations , rehearse till you become perfect.

Why does it matter anyway? After all, you've gone through the entire product development process and have a good grasp of the product.

Notable speakers like Steve Jobs and Dr. Jill Bolte-Taylor practiced their speeches many times before delivering speeches before getting on stage. And guess what! They nailed it every single time.

Steve Job's rehearsal routine and his ability to communicate their ideas persuasively drove massive sales for Apple products. It has also played a vital role in the success of the Apple brand.

Rehearsals grow your confidence and make you familiar with the key points. As you rehearse, you have a great opportunity to:

• Weed out the irrelevant points or jargon in your presentations
• Try something new (like a strong opening or pause to play a clip)
• Streamline your presentations for the allotted time

Practice your product presentations between five to ten times before the big day. You can do it alone (facing the mirror) on the first day.

Then you can practice before a small group of friends, family, colleagues. This will enable you to see reactions and get natural human feedback.

While you're at it, make sure to time yourself, record your practice sessions and take notes.

Feel free to enunciate tricky words and pause when you notice mistakes. Be sure to analyze, reanalyze and refine your presentation structure as you proceed.

Go ahead and review the recorded clips and feedback from your practice audience. Once done, you can then incorporate the feedback into your remaining practice sessions.

Remember, you shouldn't read your slide or deliver the presentation just the way you memorize it. The goal of rehearsals is to build enough confidence to:

• Avoid sounding rigid or too rehearsed
• Present your product or services without appearing unprepared
• Take questions and comments from your audience without getting lost or overwhelmed

You can learn more about memorizing your presentation and other practice techniques from the video below.

With the tips we've shared, the stage is set for a flawless product presentation.

But you need much more than perfect content and slide design to nail your product presentation .

What's more? You need to convey your message in a compelling and convincing manner. If your delivery is on point, you are on the right path to profitable sales.

Read on to learn how to deliver product presentations that drive action.

1. Start With a Bang

The beginning of your product presentation is super important. How you begin will determine how the rest of the presentation will go. If you start strong, the chances are that you'll end on a high.

Right off the bat, you need to grab your audience's attention, establish credibility and get them in the mood to listen to you.

Don't waste those precious opening minutes rambling on pointless details. Else they'll switch off and you may struggle to get back their attention.

There are many excellent ways to start your presentations off on the right foot.

• You can tell a captivating story about the circumstance that led you to make the product. If you're rebranding your product, you can talk about how the product has evolved.
• Quote shocking headlines, figures or statistics related to the purpose of your presentation. For example, you could cite statistics from a study or industry report highlighting the need for your product or solution.
• Ask a thought-provoking question that sparks curiosity and articulates the problem. For example, "do you spend too much time tracking inventory, leads or sales?" Or do you struggle to increase conversions for your business?
• Kick-off with a compelling image or video showing customer testimonials, reviews, live videos of customers using your product and much more.

Read on to learn more about starting your presentation on a perfect note.

Give your audience a sneak peek of what to expect from your presentation using the intuitive template below.

2. Tell a Story

Beyond the opening part, it's crucial to tell stories throughout your presentation. It is an excellent way to keep your audience engaged from start to finish.

Storytelling helps your audience connect and remember the main points of your presentation.

For example, you could tell a story about the existing problems in your niche before your product came on the scene.

Another angle could be how your product will change the trajectory of the industry. Using compelling statistics and figures in your storyline can help you build a strong case.

Be sure to use your product pitch as an avenue to convince prospective customers about the superiority of the product or services you're offering.

If you are selling a rebranded or repackaged product, this is your chance to dispel any doubts or false beliefs about your product. Reassure them of the benefits they will enjoy if they buy your product.

Use the template below to share compelling stories that drive interest in your product.

3. Prioritize Your Audience Needs

Your presentation should be designed to meet the needs of your audience. In other words, what benefits will your audience gain from your presentation?

When planning your presentation, make sure it is relevant to your target audience and piques their interest. Find out what your audience needs to know rather than focus on what you feel like telling them.

Customize your slide to address the subjects that are most important to your clients. Then, make your delivery simple enough for your audience to understand and respond.

During your presentation, you should also pay attention to the body language and reactions of your audience. Interpreting their moods and emotions can keep you track and help you achieve your presentation goals.

4. Keep It Short, Simple and Sweet

A product presentation isn't an academic presentation or keynote address. So you're not going to have all the time in the world. And, most of all, no one wants to sit for hours listening to a long presentation.

According to studies, attention levels during presentations dip substantially after 30 minutes.

While delivering your presentation, always remember that you won't have your prospect's time and patience for so long.

So you want to ask: What is the core message for my audience to take away? What's the least amount of time I need to convey the key points concisely?

Guy Kawasaki's 10/20/30 rule says that the ideal presentation should have no more than ten slides, last 20 minutes with a font size of at least 30 points.

Whichever rule you choose, make sure to keep your core message focused and brief. And if what you are planning to say doesn't add value to that core message, leave it out.

5. Maintain the Right Body Language

Body language or non-verbal cues play a critical role in your presentation. It can make all the difference between a successful presentation and a disastrous one.

Here's why. People pay 90% more attention to the tone of voice and body language than the actual words.

This means people don't just pay attention to what you're saying. They notice other non-verbal cues such as eye contact, facial expressions, gestures, postures and body movements. Having the correct body language can help you win over your audience and keep them hooked to your presentation,

Here are a few positive body language tips to help you connect with your audience.

• Wear a genuine smile
• Make every effort to stay relaxed
• Assume a power pose during your presentation
• Demonstrate your individuality, passion and interest in the subject
• Maintain eye contact with individual members of the audience
• Speak clearly and make your voice a little louder than you believe it should be
• Make use of the space and Interact with your audience as you move around the stage
• Don't speak too fast, but also don't speak too slowly
• Use occasional arm movements
• Don't slouch or lean over the podium
• Remember to breathe and take occasional pauses in-between speeches

Lastly, be confident in your ability. People won't trust anything you have to say if you don't sound authentic.

You've put in so much work to develop a great product. Don't lose your enthusiasm when you stand before your audience.

Do your best to speak about it from the heart. Doing this will leave a positive impression on your audience and inspire trust in your product.

6. Invite Questions From Your Audience

After your presentation, thank your audience for listening. You can further improve engagement by inviting your audience to ask questions.

Listen to the questions carefully and provide clear-cut answers. If you don't understand the question, feel free to ask for more clarification. Be honest with your audience and don't make promises you can't deliver.

7. Leave a Lasting Impression

Ending your presentation poorly can sabotage all the efforts you've put in so far. Hence the need to conclude your presentation on a high.

Your conclusion should summarize the major points of the presentation. It should also leave a memorable impression in the minds of your audience and encourage them to take action.

There are many viable ways to create a memorable conclusion.

• You could reiterate the important points, such as your product benefits and unique value proposition.
• This could be an excellent opportunity to share compelling reviews and testimonials about your product. If your product has earned awards, recognitions and notable features, be sure to showcase it.
• Close with a story that refers back to the opening message.
• End with an interesting question you asked at the beginning of your presentation.
• Highlight compelling figures and case studies about your product.

For example, you could mention that your software has helped company A increase productivity and sales by 55%.

On a more practical note, imagine you offer on-demand delivery services. You could mention that your product has helped improve access to delivery services and cut down delivery expenses for more than 200,000 customers. Then go ahead and highlight how your prospects can enjoy these benefits too.

Make sure to add a clear and compelling call to action. Let them know what you expect from them and the next steps. For example, you could ask prospects to purchase a premium version of the software or buy a year's supply of your product.

Read this article to learn powerful and stylish ways to end your presentation .

Make Your Product Presentation Shine with Visme

There's no denying that crafting incredible product presentations can up your chances of closing more deals and driving sales for your product. In addition, it offers you a fantastic opportunity to pitch your product benefits and what sets you apart from competitors.

Now, you have some valuable tips to make your next product presentation successful. Make it a powerful and memorable one with these top-notch product presentation templates from Visme.

Looking to present your product to prospective clients and skyrocket sales? Visme has got your back. Our presentation software offers everything you need to create stunning slide decks.

Create beautiful presentations faster with Visme.

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

• Alternatives

Practical Presentation Outline Examples For Success (+ 8 Must Have Elements)

Jane Ng • 05 April, 2024 • 6 min read

Looking for Presentation Outline Examples ? Do you want to take your presentations from mediocre to magnificent? The secret weapon in achieving that transformation is a well-crafted presentation outline. A clear and organized outline not only guides you through your content but also ensures your audience stays captivated throughout your talk.

In this blog post, we're going to share practical presentation outline examples and 8 key elements for constructing your own outlines that will leave a lasting impression.

Table Of Contents 

What is presentation outline, why is presentation outline important, 8 key elements of presentation outline , presentation outline examples, key takeaways , faqs about presentation outline examples.

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

A presentation outline is a plan or structure that helps you organize and deliver a presentation or speech. It's like a map that guides you through your talk. 

• It outlines the main points, ideas, and key elements you intend to cover during your presentation in a logical and organized sequence.
• It ensures that your presentation is clear, logical, and easy for your audience to follow. 

In essence, it's a tool that helps you stay on track and communicate your message effectively.

A presentation outline is a valuable tool that enhances both the organization and delivery of your presentation. 

• It benefits you as a presenter by reducing stress and improving focus, while also benefiting your audience by making your message more accessible and engaging. 
• If you're using visual aids like slides, an outline helps you synchronize your content with your visuals, ensuring they support your message effectively.
• If you need to make last-minute changes or adapt your presentation, having an outline makes it easier to identify and adjust specific sections without overhauling the entire presentation.

Whether you're giving a business presentation, a school lecture, or a public speech, an outline is a key element in ensuring your presentation's success.

A well-structured presentation outline should include the following key elements:

1/ Title or Topic: 

Begin your outline with a clear and concise title or topic that represents the subject of your presentation.

2/ Introduction:

• Hook or Attention-Grabber: Start with a compelling opening statement or question to engage your audience.
• Purpose or Objective: Clearly state the purpose of your presentation and what you aim to achieve.
• Main Points or Sections : Identify the major topics or sections that you will cover in your presentation. These are the core ideas that support your thesis statement.

3/ Subpoints or Supporting Details: 

Under each main point, list the specific details, examples, statistics, anecdotes, or evidence that support and elaborate on that main point.

4/ Transition Statements: 

Include transition phrases or sentences between each main point and subpoint to guide the flow of your presentation smoothly. Transitions help your audience follow your logic and connect the dots between ideas.

5/ Visual Aids: 

If your presentation includes slides or other visual aids, indicate when and where you plan to use them to enhance your points.

6/ Conclusion:

• Summary: Recap the main points you've discussed during your presentation.
• Include any final thoughts, a call to action, or a closing statement that leaves a lasting impression.

7/ Q&A or Discussion: 

If applicable, mention when you'll open the floor for questions and discussion. Be sure to allocate time for this if it's part of your presentation.

8/ References or Sources: 

If you're presenting information that requires citations or sources, include them in your outline. This ensures you give credit where it's due and can reference them during your presentation if needed.

Here are some additional tips for creating a Presentation Outline

• Time Allocation: Estimate how much time you intend to spend on each section of your presentation. This helps you manage your time effectively during the actual presentation.
• Notes or Reminders: Add any reminders, cues, or notes to yourself that will help you deliver your presentation effectively. These can include tips on delivery, body language, or specific points to emphasize.

Here are a few presentation outline examples for different types of presentations:

Example 1: Sales Pitch Presentation - Presentation Outline Examples

Title: Introducing Our New Product: XYZ Tech Gadgets

Introduction

• Hook: Begin with a relatable customer problem.
• Purpose: Explain the presentation's goal.
• Thesis: "Today, I'm excited to introduce our innovative XYZ Tech Gadgets designed to simplify your life."

Main Points

A. Product Features

• Subpoints: Highlight key features and benefits.

B. Target Audience

• Subpoints: Identify potential customers.

C. Pricing and Packages

• Subpoints: Offer options and discounts.

Transition: "I'm glad you're interested in our product. Let's talk about the different ways you can purchase it."

Purchase and Support

• a. Ordering Process
• b. Customer Support
• Recap product highlights and benefits.
• Call to action: "Visit our website or contact our sales team to get your XYZ Tech Gadgets today."

Q&A Session.

Example 2: The Evolution of Jazz Music - Presentation Outline Examples

Title: The Evolution of Jazz Music

• Hook: Begin with a famous jazz quote or a snippet of iconic jazz music.
• Purpose: Explain the goal of the presentation.
• Thesis: "Today, we'll take a journey through time to explore the fascinating evolution of jazz music."

A. Early Origins of Jazz

• Subpoints: African roots, New Orleans as a melting pot.

B. The Jazz Age (1920s)

• Subpoints: Swing music, jazz legends like Louis Armstrong.

C. Bebop and Modern Jazz (1940s-1960s)

• Subpoints: Charlie Parker, Miles Davis, experimental jazz.

Transition : "Let's now turn our attention to the diversity of jazz styles, which is as vast and complex as the history of the music itself."

Different Styles of Jazz

• a. Cool Jazz
• b. Fusion Jazz
• c. Latin Jazz
• d. Contemporary Jazz

Influence of Jazz on Popular Music

• Subpoints: Jazz's impact on rock, hip-hop, and other genres.
• Summary of the evolution of jazz music.
• Call to action: "Explore the world of jazz, attend live performances, or even pick up an instrument to contribute to this ever-evolving art form."

Presentation outlines are indispensable tools that can elevate your presentations from good to great. They provide structure, organization, and clarity, ensuring that your message reaches your audience effectively. No matter if you're delivering an educational presentation, a convincing sales pitch, or an interesting speech, these presentation outline examples aim to offer you valuable information.

To take your presentations to the next level, leverage AhaSlides. With AhaSlides , you can seamlessly integrate interactive features into your presentation, such as spinner wheel , live polls , surveys , quizzes , and audience feedback features.

These interactive features not only enhance audience engagement but also provide valuable insights and real-time interaction, making your presentations more dynamic and memorable.

So, let’s explore our template library !

📌 Tips: Asking open-ended questions help you to create an outline for presentation easier!

What should a presentation outline include?

Title, Introduction, Key points, subpoints, transitions, visuals, conclusion, Q&A , and time allocation.

What are the 5 parts of a presentation?

Introduction, main points, visuals, conclusion, and Q&A.

How do you outline a project presentation?

Define objectives, list key topics, organize content logically, and allocate time.

Do you need an outline for a presentation?

Yes, an outline helps structure and guide your presentation effectively.

Ref: Indeed | EdrawMind

A writer who wants to create practical and valuable content for the audience

Tips to Engage with Polls & Trivia

More from AhaSlides

11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

Most of this can't be done effectively with PowerPoint, for this you'd want to consider creating modern presentations with an interactive presentation creator .

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version which is essential in modern web design .

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best product presentation to date

Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)

Home PowerPoint Templates Product Launch

Product Launch PowerPoint Templates & Slide Design for Presentations

Download 100% editable product launch PowerPoint templates and slide designs for presentations. Our editable product launch presentation templates can help to prepare awesome business development plans in PowerPoint or Google Slides by reusing pre-made product launch slides.

Product Catalog PowerPoint Template

Horizontal Product Roadmap PowerPoint Template

Animated Product Roadmap PowerPoint Template

Animated Product Catalog PowerPoint Template

Product Presentation PowerPoint Template

CAGE Analysis Slide Template

Product Vision Canvas PowerPoint Template

Product Launch Timeline Template for PowerPoint

5-Step Product Launch Strategy Plan PowerPoint Template

Luxury PowerPoint Template

Agile Product Release PowerPoint Roadmap Template

Product Sale Pitch PowerPoint Template

A product launch slide for PowerPoint can help present the activities involved in launching a new product to the market by clearly explaining the actions to be taken.

In this section, you can find product launch timeline template designs and download pre-made product launch templates with visual graphics, visual metaphors, and aids that will help to engage your audience.

If you are looking for a visually appealing product launch PPT template, our 100% editable diagrams and product launch timelines can be helpful. Present the different stages of a product launch (pre-launch, launch, and post-launch) clearly with visually appealing slides, and prepare outstanding Go-to-Market strategy plans.

In this section, you can find presentation slides relevant to product launch, including visual metaphors such as rocket ships, space rockets, and timelines that will help deliver a message visually to an audience.

Combine excellent product launch slides with GTM templates to prepare a step-by-step plan to launch a product to an existing or new market successfully.

Download Unlimited Content

Our annual unlimited plan let you download unlimited content from slidemodel. save hours of manual work and use awesome slide designs in your next presentation..

• Collections
• Product launch

Free Product Launch Presentation Templates

Nervous about your upcoming product launch presentation amaze your target audience with our amazing library of free product launch powerpoint templates and google slides themes choose from eye-catching styles, add your own content, and customize it in minutes. impress investors, captivate customers, and make your product the star of the show.

• Effortless Customization: Our templates are 100% editable, allowing you to tailor them to your unique brand and product story. Swap colors, insert your own images and videos, and personalize the text to make it your own.
• Variety & Flexibility: We offer a vast selection of slides covering different phases of a product launch , from the problem statement and target audience to key features and market potential. Choose only what you need and craft a presentation that fits your narrative perfectly.
• Free & Premium Options: Explore our library of free product launch PPT templates to find the perfect fit for your budget. Want even more bells and whistles? Upgrade to our premium selection for access to exclusive high-resolution icons, animations, and advanced slide layouts.
• No Design Headaches: Our templates are royalty-free and available in multiple formats (4:3 & 16:9) and orientations (portrait & landscape), ensuring compatibility with your preferred presentation software.

Become an expert with SlideEgg

Rocket Launched PowerPoint Template

We're here to help you, what kind of product launch templates do you have.

We have a wide variety of themes for every type of product, from tech innovations to lifestyle brands. Find minimal, modern, playful, and many more styles to match your vision.

Are the templates free to use?

Yes! We have a large collection of free product launch templates to get you started. We also offer premium options with extra features like high-resolution icons and advanced layouts.

Is design expertise necessary to utilize the templates?

Absolutely not! Our templates are 100% editable and super easy to customize. Just add your own content, images, and branding, and you're good to go.

What formats are the templates available in?

We offer both PowerPoint and Google Slides formats, so you can choose the platform you're most comfortable with. Both come in 4:3 and 16:9 orientations for portrait or landscape presentations.

What makes your templates different from others?

We focus on high-quality, modern designs that are easy to customize and make your product stand out. Plus, our extensive library ensures you find the perfect fit for your unique story.

Can I add animations and transitions to my presentation?

Yes! Both PowerPoint and Google Slides offer animation options to make your presentation even more engaging.

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

Get sales tips and strategies delivered straight to your inbox.

Yesware will help you generate more sales right from your inbox. Try our Outlook add-on or Gmail Chrome extension for free, forever!

Hit your number every month

Works on Outlook or Gmail (+ many more integrations)

Related Articles

10 Best Persuasive Techniques for Sales and Marketing [2022]

Melissa Williams

SPIN Selling: All-In-One Guide for 2022

High-Ticket Sales: How to Sell High-Ticket Products and Services

Casey O'Connor

Sales, deal management, and communication tips for your inbox

We're on a mission to help you build lasting business relationships.

75 Kneeland Street, Floor 15 Boston, MA 02111

[email protected]

Newly Launched - AI Presentation Maker

AI PPT Maker

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

New Product Overview Powerpoint Presentation Slides

Use this professionally designed new product overview PowerPoint presentation slides to describe your product, its purpose, features and current pricing structure. This also helps to demonstrate the product market plan. Our product description complete deck contains content ready PPT slides on product portfolio, elevator pitch for the product, new product launch overview, product development timeline, pricing analysis, launch planning etc. You can also use it to present an overview of the success factors of new product development. Our product development presentation graphics are suitable to present topics such as new product development, new product research, new product introduction, product led go-to-market strategy, product lifecycle management, product management, new product strategy, new product success factors, idea generation in new product development. Download this NPD PowerPoint layout to present steps to make your product successful. This PPT template is also helpful in presenting the process of taking a product conception to market. Careers are emerging fresh and fast. Our New Product Overview Powerpoint Presentation Slides are abreast with the best.

• Add a user to your subscription for free

You must be logged in to download this presentation.

PowerPoint presentation slides

Presenting New Product Overview PowerPoint Presentation Slides. The PPT deck comprises a set of 30 PowerPoint slides and professional layouts. The presentation is fully editable in PowerPoint. Change the fonts, text, and color as per your requirements. When you download the PPT, you get the deck in both widescreen (16:9) and standard (4:3) aspect ratio. The PPT presentation includes editable charts and graphs, timelines, roadmaps, and other professional PowerPoint templates as well as icons.

People who downloaded this PowerPoint presentation also viewed the following :

• Business Slides , Flat Designs , Concepts and Shapes , Complete Decks , All Decks , Product Development , Product
• New Product Overview ,
• New Product Description ,
• New Product Summary

Content of this Powerpoint Presentation

Slide 1 : This is an introductory slide for New Product Overview. State Your company name and begin. Slide 2 : This is Product Overview Template slide stating- Problem Statement, Project Description, Project Goals and Objectives, Assumptions, PROJECT SCOPE, Project Inclusions, Project Exclusions, Critical Success Factors. We have identified few parameters that could be added in Product overview details like problem statement, description of project, goals & objectives, scope etc. which can altered as per requirement. Slide 3 : This is Product Overview Template slide showing- Introduction, Situation, Background, Assessment, Project Leader Name, Organization, & Role, Project Title, Broader context – National, internationally, Info/ Measures from other that we can use, What problem are you trying to solve? What do you want to improve? Context – what is driving the project? What is the goal? Why are you trying to achieve the project? - Be specific. What do you want to be different as a result of your project? Why are you doing the project? Reason for the Project. Slide 4 : This slide showcases Product Overview Template displaying- Project Business Goal, Project Name, Department, Last updated, Author, Project manager(s), Executive Sponsor, Project Department Owner, Project Business Case, Issue/Opportunity, Business Issue Opportunity, Text/Process/Change, Project Overview, Replace this text with a description of the business value expected to be gained through this project implementation and how the business environment will be improved. Slide 5 : This slide shows Overview of Product/Service Being launched displaying- Product Introduction, Product Features, Core Competency, Introduction, Features. Slide 6 : This slide shows Product Portfolio. Slide 7 : This slide showcases Elevator Pitch for Product. Slide 8 : This slide shows New Product/Service Launch Overview showcasing- New Product or Service Ready for Launch, Buyer Personas, Marketing Plan, Advertising, Websites, Customer Demo, Social Media Strategy, Product/ Service Manuals, Sales Kit, Sales Training, LAUNCH, Customer Satisfaction Surveys Loyalty Program, PRE-LAUNCH, POST-LAUNCH. This slide gives an overview about all the stages that are involved during a launch process. It also includes key strategies that could be involved in each stage. Slide 9 : This is a Product/Service Pricing Analysis slide in tabular form. Slide 10 : This slide shows Launch Planning: Key Steps and Tools showing- Product Positioning Analysis, Volume Protection Analysis, Distribution Analysis, Budget Analysis, Purpose, Sample Tools. Here are some of the key steps that are a part of launch planning. State your purpose and sample tools to be used in front of each step. Slide 11 : This is a Coffee Break slide to halt. You can change the image as per requirement/need. Slide 12 : This slide contains icons for New Product Overview. Use them as per requirement. Slide 13 : This slide is titled Our charts & graph. You may change the slide content as per need. Slide 14 : This is a Radar Chart slide to show product/entity comparison, specifications etc. Slide 15 : This is a Column chart slide to show product/entity comparison, specifications etc. Slide 16 : This is a Combo Chart slide to show product/entity comparison, specifications etc. Slide 17 : This is a Donut Pie chart slide to show product/entity comparison, specifications etc. Slide 18 : This slide is titled Additional Slides to move forward. You may change the slide content as per need. Slide 19 : This is Our Mission slide with Vision and Goals icons to go with. State them here. Slide 20 : This is Our team slide with names and designation to fill information for. Slide 21 : This is an About us slide. State team/company specifications here. Slide 22 : This is a Comparison slide to show comparison, information, specifications etc. Slide 23 : This is a Quotes slide. Convey message, beliefs etc. here. You may change the slide content as desired. Slide 24 : This is a Dashboard slide for showing information, kpis, metrics, specifications etc. Slide 25 : This is a Location slide of world map top show global marketing, growth, presence etc. Slide 26 : This is a Timeline slide to show milestones, evolution, growth highlights, business journey etc. Slide 27 : This is a Mind Map image slide to show information, specifications, segregation etc. Slide 28 : This is a Bulb or Idea slide to state a new idea or highlight innovative specifications/information etc. Slide 29 : This is a Magnifying glass image slide. State information, specification, scoping aspects etc. here. Slide 30 : This is a Thank You slide with Address # street number, city, state, Contact Numbers, Email Address.

New Product Overview Powerpoint Presentation Slides with all 30 slides:

Display your thoughts on our New Product Overview Powerpoint Presentation Slides. They will take the world by storm.

Ratings and Reviews

by Dominique Vazquez

July 2, 2021

by Donovan Cunningham

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

31 templates

business pitch

696 templates

65 templates

158 templates

cybersecurity

6 templates

43 templates

New Product Launch Project Proposal

It seems that you like this template, new product launch project proposal presentation, free google slides theme, powerpoint template, and canva presentation template.

Yes, making a good first impression is a key factor for success. That’s why product launches are so important. How are you going to prepare for your next product launch? Are you holding an event? Is it online? Or at a fair? Prepare it all with this elegant and modern project proposal template and gift your audience with a new product that will make them fall in love with your company. The resources are completely editable!

Features of this template

• 100% editable and easy to modify
• 28 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

How can I use the template?

Am I free to use the templates?

How to attribute?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

Register for free and start downloading now

Related posts on our blog.

How to Add, Duplicate, Move, Delete or Hide Slides in Google Slides

How to Change Layouts in PowerPoint

How to Change the Slide Size in Google Slides

Related presentations.

Premium template

Unlock this template and gain unlimited access

Register for free and start editing online

• Transcripts

Invesco Ltd. (IVZ) Q2 2024 Earnings Call Transcript

Invesco Ltd. ( NYSE: IVZ ) Q2 2024 Earnings Conference Call July 23, 2024 9:00 AM ET

Company Participants

Greg Ketron - Head of Investor Relations Andrew Schlossberg - President and Chief Executive Officer, Invesco Ltd. ( USA ) Allison Dukes - Senior Managing Director and Chief Financial Officer

Conference Call Participants

Glenn Schorr - Evercore ISI Brennan Hawken - UBS US Equity Research William Katz - Citi Investment Research Craig Siegenthaler - Bank of America Patrick Davitt - Autonomous Research Alexander Blostein - Goldman Sachs & Co. Daniel Fannon - Jefferies Kenneth Worthington - JPMorgan Michael Cyprys - Morgan Stanley Brian Bedell - Deutsche Bank Securities

Welcome to Invesco's Second Quarter Earnings Conference Call. All participants will be on a listen-only mode through the question-and-answer session. [Operator Instructions]. As a reminder, today's call is being recorded.

Now I'd turn today's call over to Mr. Greg Ketron, Invesco's Head of Investor Relations. Thank you. You may begin.

Greg Ketron

Thanks, operator, and to all of you joining us on Invesco's quarterly earnings call. In addition to today's press release, we have provided a presentation that covers the topics we plan to address. The press release and presentation are available on our website at Invesco.com. This information can be found by going to the Investor Relations section of the website.

Our presentation today will include forward-looking statements and certain non-GAAP financial measures. Please review the disclosures on Slide 2 of the presentation regarding these statements and measures as well as the appendix for the appropriate reconciliations to GAAP.

Finally, Invesco is not responsible for and does not edit nor guarantee the accuracy of our earnings teleconference transcripts provided by third-parties. The only authorized webcast are located on our website. Andrew Schlossberg, President and CEO; and Allison Dukes, Chief Financial Officer, will present our results this morning, and then we'll open up the call for questions.

I'll now turn the call over to Andrew.

Andrew Schlossberg

Thanks, Greg, and good morning to everyone. I'm pleased to be speaking with you today. During the second quarter, we had several bright spots of performance and growing business momentum against the continued complex market, economic and geopolitical backdrop.

Leveraging our vast client network, our broad product suite and improving investment results, we continue to drive higher demand for our capabilities. For the period, we garnered $16.7 billion of net long-term flows, which is a 6% annualized organic growth rate, marking our best quarter in over two years.

Importantly, we were in net positive long-term inflows in each of our three regions across active and passive strategies and in both our institutional and retail channels. We ended the quarter with over $1.7 trillion in AUM, which was up 12% from the prior year, reaching a record high for Invesco.

We generated positive operating leverage with revenues up over 3% from the first quarter, and we expanded our operating margin by over 270 basis points to 30.9%. This resulted in adjusted operating income growth in the second quarter that was in double-digits on both the sequential quarter and year-over-year basis.

As mentioned, the market environment remained choppy in the quarter, and while we saw some broadening and increasing demand for risk assets, general uncertainty and continued higher interest rates have impacted client investment behavior and our business results. Notably, after an up and down April and May, most major equity indices rallied towards the end of the second quarter. U.S. markets continue to lead the way with the NASDAQ gaining 8%, followed by the S&P 500 increasing 4%. However, the theme of narrow market returns continued with the S&P 500 equal weighted index by contrast declining by 3% in the quarter.

Equity returns outside the U.S. were mixed with the MSCI emerging markets up 4%, Asia up 2%, and Europe down 1%. Improvement in China's equity markets, which were up 6% in the quarter were a welcome bright spot.

On the fixed income side of the market, the Bloomberg global ag index declined by 1% in the quarter, while most either major bond indices were relatively flat. All of that said, we have plenty of reasons to be optimistic that with increasing market and interest rate clarity, a broadening of participation will continue to take hold and investor appetite for more duration risk on and global oriented assets will increase.

So moving on to Slide 3 of the presentation, we continue to believe that our advantageous market position and clarity of strategic focus provides us with the tools to deliver enhanced operating performance and returns for our shareholders. Specifically, we have built a strong global footprint with scale businesses in the U.S. and other key developed markets and a significant and unique Asia Pacific profile, which includes hard to replicate and a leading 20-year-old joint venture in China and 30 years of longevity in the growing Japanese market.

We have also developed a diverse yet focused range of active investment strategies. This includes both public and private market strengths and a multi-asset profile that empowers Invesco to meet a range of client demands, provides us diversification to perform in various market cycles and allows us to adjust as secular changes continue to develop. One of those secular trends is the continued client appetite for ETFs.

Here, again, we are extremely well positioned with a scaled and growing suite of capabilities. Our focus is on innovation and providing access to passive factor and active strategies. Our ETF franchise continues to gain market share globally, while accelerating its profitability and its overall contribution to the firm.

Finally, a hallmark of Invesco is our leading distribution platform. It's an area of particular strength in the U.S. wealth management market, which is the world's largest asset channel and an area with significant growth potential, particularly given the democratization of certain asset classes like private markets.

Our strategic focuses, which you can see in the middle of Slide 3 are predicated on prioritizing the intersection of market size and secular change with Invesco's unique position to drive growth in the highest opportunity regions, channels, and asset classes. As you expect, our top priority is investment performance, which is key to winning market share regardless of overall client demand of highest order is continuing to enhance the quality of our active equity strategies and thereby driving greater retention and net flows into this important segment.

We have tightened elements of risk management and the relationship between investments, products and distribution has never been stronger. Our investment teams have started to put up much better performance numbers, which I'll highlight momentarily. An additional area of focus is on a profitable organic growth. A significant driver of this is through our focus on high demand, scalable investment capabilities and delivery vehicles.

In this regard, we are continuing to work to improve the operating leverage and profitability of our fixed income and multi-asset capabilities on the asset side of things and ETFs and SMAs on the vehicle side. Furthermore, we have a focus on private markets. We have a very strong institutional footprint, which has been historically focused on real estate and private and alternative credit. We are now taking steps to bring those capabilities into the faster growing wealth management space, while continuing to tap into ongoing demand in institutional markets globally.

More tactically, we're focused on taking next generation technology and deploying it through our platform at the enterprise distribution and investment levels. And finally, we are improving the financial flexibility of the firm. Strengthening the balance sheet and generating operating leverage as we continue to deliver better returns for our shareholders. These are the outcomes that we're seeking to achieve through the key performance indicators that are outlined on the right-hand side of Slide 3. They are also the themes at the forefront of today's discussion on second quarter results.

So flipping forward to Slide 4. Against the backdrop of the aforementioned market conditions and Invesco's strategic priorities and strengths that I just outlined, you can see on this slide the key flow drivers across our investment capabilities. Our strong organic flow growth in the second quarter continued to be led by our global ETF franchise. During the period, we continued to gain market share in this segment, recording $12.8 billion in net long-term inflows, which represented a 13% annual organic growth rate. This was our highest growth ETF quarter in over two years, and we ended the period with a record high of $415 billion in long-term ETF AUM.

Growth this quarter was led by our equity innovation suite, our factor-based equities and our fixed income bullet shares franchise. The QQQM is our fastest-growing ETF and is now the third largest fund on our platform. This innovative product leverages our QQQ popularity, but we earn a direct fee instead of the marketing benefits we received on the QQQ trust, which equates to around $200 million annually.

We also saw strong growth from EMEA this quarter with over $5 billion of net inflows, and we recently broke through the $100 billion mark of ETF AUM in that region. Additionally, we continue to innovate to meet client needs, Invesco is one of the few global asset managers capable of servicing clients to one customizable frost regional ETFs for exacting exposures such as the recently launched sustainable energy ETF, which garnered $1.6 billion in assets at its launch in June. The continued advantage of ETFs are evident in both passive and active formats and across all channels creating even more opportunity for expansion in this space.

Shifting to fixed income. We continue to believe that as investors gain greater clarity on inflation and Central Bank interest rate policy, they're going to move out of cash and extend their duration profiles of their fixed income allocations into a wider range of strategies. Though this anticipated shift may be more protracted than originally expected, we continue to see some green shoots.

During the second quarter, client demand accelerated, and we garnered $1.6 billion in net long-term inflows into our active fundamental fixed income strategies, which is in addition to the $2 billion of fixed income ETF flows achieved. Active inflows were driven in part by municipal bond strategies delivered through our mutual funds and our SMA platforms. We ranked in the top five overall in munis and number two for high-yield munis, we're also well positioned in SMAs with over 50 strategies placed to more than 80 broker dealers in RA platforms. Our retail SMA offering has rapidly expanded to over $25 billion and has had an annual organic growth rate of 28%, making it one of the fastest growing in the industry.

We're also positioned with fixed income strategies in our institutional channels globally. In this quarter, we had solid net inflows driven by investment grade strategies sourced in the Asian regions. We remain well positioned across the risk and duration fixed income asset classes and have plenty of reasons to be optimistic about our ability to capture flows as we continue to generate investment performance.

Moving on to private markets. Here, we also maintained momentum in the second quarter, reporting net long-term inflows of $2.6 billion driven by the strength in our credit strategies, notably bank loans and CLOs. We also saw modest positive flows into direct lending as well as continued inflows into INCREF which is our non-exchange traded REIT focused on private real estate debt. This fund has maintained good momentum in the U.S. wealth management advisory space since its launch last year. It's important to note that our global real estate team has over $5 billion of dry powder to capitalize on opportunities emerging from the market dislocation of the last several quarters.

Picking up on Asia Pacific managed assets, we generated exceptionally strong net long-term inflows of $6.7 billion in assets managed in this region. This was led by our China JV, where our net long-term inflows of $8.5 billion in the second quarter surpassed the full-year of 2022 and 2023 flows combined. These flows were driven by our strong performing fixed income and balanced strategies where demand return from investors seeking higher returning fixed income products given the low rate environment in China.

We anticipate that this dynamic will continue to play out on the coming quarters given the evolving economic environment in the market. We also launched four new equity products this quarter in China, which added $200 million of flow during the period. Additionally, as part of a collaboration between our China JV and global ETF team, we launched in June, Europe's first ETF link to the ChiNext 50 Index, which is a fund with unique access to long-term growth potential in China. The ETF market in China has seen rapid growth recently, and we are uniquely positioned to gain share and be an early mover and innovator in this space.

Picking up on multi-asset related capabilities. As noted, we saw modest net outflows attributable to lower fee quantitative strategies. And finally, the relative pressure on active fundamental equity flows did continue. However, as I have pointed out previously, we have seen moderation namely in the global, international, and emerging market segments. Net outflows in these strategies have slowed during the past several quarters to $1 billion to $2 billion in aggregate which is markedly lower than the 2022 quarterly peak outflows where we sold $6 billion.

A continued bright spot in our active fundamental equity capabilities has been our global equity and income strategy, which is among the top selling active retail funds in the growing Japanese market. This fund delivered an incremental $1.2 billion of net inflows in the second quarter and its rapid rise in AUM has placed it in our top 10 active equity funds at Invesco. Overall, we're confident that the high quality active equity management will continue to be an area of significant portfolio allocations, and it's a reason that we are so acutely focused on investment quality and performance in this area.

So moving on to Slide 5. This chart provides an alternative aggregation of our AUM and our flows to provide you with additional context on our results. From a geographic perspective, you can see that we delivered solid net long-term inflows across all three regions with particular strength in Asia Pacific, where we had over $10 billion sourced from clients in these markets. Strong growth in China was augmented by continued momentum in Japan, where we have seen institutional demand for fixed income, most notably investment grade as well as the continued retail demand for the aforementioned global equity and income strategy.

It's important to note that this view of the Asia-Pacific region is a more holistic measure of the scale of our business than the previous slide. The AUM and flow numbers not only include the products that we manage in the region, but also the breadth of Invesco's other products managed globally that are sold into the Asia-Pacific market.

An additional key takeaway from Slide 5 is depicted in the chart at the bottom center of the page. Here, you can see the significant improvement in return to positive net flows in our overall active investment strategies. This cuts across all asset classes, public and private markets. Furthermore, you'll note the graph on the bottom right of the page, the positive flows and strong improvement seen in our institutional channel. This is driven by demand pickup across both public and private credit.

So moving forward to Slide 6 for an update on investment results. As I have reiterated several times this morning, investment performance is a top priority of our firm. This slide shows our overall results relative to benchmark and peers as well as our performance in key capabilities where information is readably comparable and more meaningful to driving results. Investment performance was solid in the second quarter, on a one, three and five year basis, overall performance improved incrementally from last quarter with 70%, 65% and 76%, respectively, of our AUM beating its benchmark.

Additionally, on a one-year basis, we have improved, and we now have nearly 70% of our AUM in the top half of peers and 45% in the top quartile of peers. At the asset class level, we continue to have excellent fixed income performance across nearly all capabilities and time horizons, supporting our strong conviction and our ability to attract flows as investors deploy money into these strategies.

Specifically, 92% of our fundamental fixed income capabilities are beating their benchmark with 83% of our AUM in the top half of peers on a five-year basis. We're acutely focused on improving fundamental equity performance and have been making progress here as well. Half of our funds are now performing above benchmark on a one-year basis, with 52% beating peers on a one and five-year basis. So hopefully, the overall additional context and the more detailed disclosures that we have shared today and last quarter have further clarified our results, outline the significant opportunities that we have before us and provided more clarity on our approach to capitalize on them over time.

So with that, I'm going to turn the call over to Allison to discuss our financial results for the quarter, and I look forward to your questions.

Allison Dukes

All right. Thank you, Andrew, and good morning, everyone. I'm going to begin on Slide 7 with our second quarter financial results. Total assets under management at the end of the second quarter were over $1.7 trillion, $53 billion or 3.2% higher than last quarter end and a record high for Invesco. Higher markets account for $27 billion of the increase, while net long-term inflows drove a $16.7 billion increase in AUM during the quarter. Of the $27 billion increase due to higher markets, $24 billion was driven by ETFs, including $21 billion by the QQQ.

As Andrew noted, net long-term inflows were strong at $16.7 billion, which represented an organic growth rate of nearly 6%. We had long-term net inflows across most of our investment capabilities. ETF inflows, excluding the QQQ were $12.8 billion in the second quarter. APAC managed generated $6.7 billion in net inflows. Private markets drove $2.6 billion in net inflows and fundamental fixed income had $1.6 billion in net inflows. Partially offsetting this was $6.3 billion in fundamental equity net outflows during the quarter. Average assets under management grew $56 billion or 3.5% quarter-over-quarter to $1.67 trillion.

Net revenues, adjusted operating income and adjusted operating margin improved from the first quarter, and I'll cover the drivers of those improvements shortly. Adjusted diluted earnings per share was $0.43 for the second quarter versus the prior quarter EPS of $0.33. We further strengthened the balance sheet during the second quarter by paying down the credit facility from $368 million drawn at the end of the first quarter to zero drawn at the end of the second quarter.

We ended the quarter with net debt of nearly zero, and we're on track to remain at net debt of zero or better in the second half of this year. As a result, we do expect to resume share buybacks in the third quarter.

Moving to Slide 8. As we've discussed in prior calls, secular shifts in client demand have altered our asset mix and net revenue yields as our broad set of capabilities has allowed us to capture evolving client product preferences. And this has been increasingly captured in our results. Our portfolio is better diversified today than four years ago, and our concentration risk and higher fee fundamental equities and multi-asset products has been reduced. These dynamics should portend well for future revenue growth and marginal profitability improvement. The firm is better positioned to navigate various market cycles, events and shifting client demand.

One other element to note on this slide are the current net revenue yield trends. The ranges by capability are representative of where the net revenue yields have ranged over the past five quarters, and we note the net revenue yield drivers and where in the range, the yields have trended more recently. This should provide you better visibility on where current net revenue yields are running by capability.

Turning to Slide 9. Net revenue of $1.1 billion in the second quarter was $33 million higher than the first quarter, a 3% increase and nearly unchanged from the second quarter of last year. The increase from last quarter was largely in line with a 3.5% increase in average AUM quarter-over-quarter. Investment management fees were $27 million higher than last quarter, driven by higher average AUM and partially offset by the aforementioned AUM mix shift. Performance fees were $16 million higher than the first quarter due to seasonality as we typically see an increase in performance fees in the second quarter as compared to the first quarter. The increase in performance fees was primarily driven by private real estate and our China JV business.

Total adjusted operating expenses in the second quarter were $750 million, a decrease of $7 million or 1% from the first quarter. Compensation expense was $1 million lower than the prior quarter, the benefit from lower seasonal-related compensation expenses in the second quarter was offset by higher compensation related to higher revenues in the second quarter, including higher performance fee related comp.

G&A was $7 million lower than the prior quarter as costs associated with our Alpha platform implementation increased from $7 million in the first quarter to $12 million in the second quarter, which was more than offset by lower professional related fees in the second quarter. Going forward, we continue to expect Alpha-related onetime implementation cost to be approximately $10 million per quarter for the remainder of 2024 with some fluctuation quarter-to-quarter. We'll continue to update our progress on the implementation and related costs as we progress through the implementation.

On a year-over-year basis, total adjusted operating expenses were $12 million lower, adjusting for $27 million related to executive retirements and organizational change related expenses in the second quarter of last year largely driven by lower G&A expenses. Quarter-over-quarter positive operating leverage was 400 basis points, driving a $39 million or 13% increase in operating income and a 270 basis point improvement in our operating margin to 30.9%.

The effective tax rate was 22.1% in the second quarter. We estimate our non-GAAP effective tax rate to be between 23% and 25% for the third quarter of 2024. The actual effective tax rate can vary due to the impact of nonrecurring items on pretax income and discrete tax items.

Now I'll finish on Slide 10. We continue to make progress on building balance sheet strength in the second quarter. At the end of the first quarter, we had $368 million drawn on our credit facility as we redeem the $600 million in senior notes that matured on January 30, and the first quarter is a seasonally high cash usage quarter. We ended the first quarter with net debt of $362 million.

During the second quarter, we paid down the credit facility to zero and improved our net debt position to nearly zero. Both results were ahead of our expectations. These actions resulted in an improvement in our leverage ratios, and we're now down to a leverage ratio excluding the preferred stock of 0.28x, a significant improvement over the past several years. Given these results, we expect to maintain or improve our net debt position going forward. We're also in a position to begin a more regular stock buyback program in the third quarter. Initially, we expect to buy back around $25 million per quarter depending on market conditions. We expect our total payout ratio to move into the 50% to 60% range, which we will continually evaluate.

To conclude, the resiliency and strength of our firm's net flow performance is evident again this quarter, and we continue to make progress on simplifying the organization and building a stronger balance sheet while also continuing to invest in areas of growth. We remain committed to driving profitable growth, a high level of financial performance and enhancing return of capital to shareholders.

And with that, we'll open up the call to Q&A, if the operator would like to open it up.

Question-and-Answer Session

Sure. [Operator Instructions] Okay. And our first question comes from Glenn Schorr with Evercore. Your line is open.

Glenn Schorr

Hi, thank you. Just a couple of qualify. The fee rate range came down on ETFs and multi-assets. I just want to make sure that first bullet says, basically, that's a result of ongoing mix shift and not some actual fee adjustments, correct?

That is correct, Glenn. We continue to see within both of those capability categories, just continued mix across the product spectrum there, no real fee adjustments.

Okay, cool. And then maybe just a little bit more color. You made two forward-leaning comments that were interesting. One was related to the green shoots for fixed income, I don't know if that was related to RFPs picking up? And the other one was on the APAC flows in China specifically, and you said you think this dynamic continues to play out. So I wonder if you could expand on those two comments. Thank you.

Yes. Maybe I'll start, Glenn, thanks for the questions. On the fixed income side, it's partially RFP volume. It's partially flow volume, it's partially demand that we're hearing towards longer-duration assets moving away from some of the short-term fixed income. And that's happening on both the retail and the institutional side of things. I don't know if you want to add anything on fixed income, I'll come back to that?

And then on Asia and China, in particular, yes, we're seeing very, very strong demand. Right now, it's been principally in the fixed income and fixed income plus, which is essentially balanced. A little less on the equity side. but the flows have been quite strong, and we think some of the developments in China on the economic side and some of the market reform are pretending well for client activity in China.

Thanks, Andrew.

Thank you. The next question comes from Brennan Hawken with UBS. Your line is open.

Brennan Hawken

Good morning. Thanks for taking my questions. I wanted to drill into the distribution and servicing fee dynamic. It seems as though this has been a trend towards maybe on a net basis, a bigger and bigger headwind from net distribution. Is this similar to what we're seeing on the fee rate side, where it has to do with mix shift and away from products that have some distribution revenue components and maybe such as ETFs, less of that benefit and therefore, somewhat sustainable?

Good question. Good morning, Brennan. I would say maybe somewhat, but the way I would think about it and just keep in mind, last quarter, we had a real anomaly as it related to the proxy costs that you saw coming through both service and distribution fee revenue and then offset on the third-party side. And so I feel like you almost have to throw out last quarter a little bit. But as you look at the relationship across a series of quarters, I think it's important to focus on the relationship between service and distribution fees and third-party distribution contra revenue because there's such a pass-through between those two elements.

And then looking at that as a percentage of management fees, it runs relatively consistent in that 13% to 14% range, which I think we're finding to be a better relationship than just third-party as a percentage of management fees. But I do think there is some element of that mix shift in there to focus on as you think about that relationship going forward.

Okay. Thanks for that, Allison. And how should we be thinking about the lower professional related fees in G&A? I believe you said that's what drove G&A to be a bit lower here this quarter. Is that sustainable? Could you maybe give us a little color in thinking about that as a potential tailwind going forward?

I don't think I would think of it as a tailwind so much as those types of expenses are going to vary quarter-to-quarter as you have everything from legal, consulting, outsource costs, implementation costs of various projects we've been trying to provide transparency into the alpha implementation, but that is, of course, not the only thing we're ever working on as we think about just our overall platform and system. So I wouldn't think of it as a tailwind, but you should expect a little bit of variability in that line item quarter-to-quarter. Travels in there, entertainment, client entertainment, all of it.

So just basically lumpy. Thanks for taking my question.

Thank you. And our next question comes from Bill Katz with TD Cowen. Your line is open.

William Katz

Thank you very much. I was wondering if you could unpack in your comments around sort of diving a little bit more into retail democratization beyond maybe INREIT. What else are you working on? And are there any incremental distribution relationships that may be on the horizon?

Yes. Thanks, Bill. It's Andrew. I'll start. The most recent has been in real estate debt. And so that real estate credit fund was launched about a year ago. It's been added to two major wealth management platforms over that period of time, which is quite fast along with the several dozen of other related platforms for RIAs and the like. So between the real estate equity and the real estate debt funds, those are the two principal things we're focused on. We also have some alternative credit strategies in the market. But the progress on real estate debt and the demand from clients, not just here in the U.S. and in the wealth channels, but around the world has been quite strong.

Okay. Just as a follow-up, coming back to capital return. Thank you for the updated guidance. So as you think about strategically from here, is it now more of a capital return story as you normalize and grow earnings? Or is there an eye on potentially increasing M&A to maybe bulk up incremental growth, particularly in the alternative side. Just trying to understand how we should think about the durability of that capital return?

Sure. I'd say our comments there are really consistent with our past comments. It's not one or the other, but we remain -- we want to be well positioned so that we can be opportunistic for both. And given some of the balance sheet challenges of prior years, it's been hard to be opportunistic. Now we're in a position where we want to really stay focused on returning capital to shareholders and remaining open to where we may have the opportunity to fill in some capabilities consistent with past conversations around that.

So getting the balance sheet back to a good, healthy place gives us the opportunity to return more capital to shareholders consistent with earnings improvement, and we're going to stay focused on earnings improvement. We're going to look for opportunities to reinvest in ourselves to drive that organic growth. I think we've demonstrated, we certainly have the ability to do that with the breadth of our organic growth over the last five years. But we remain open-minded and thoughtful as we see any opportunities to fill in gaps that exist on the platform today. You want to build cash and return capital to shareholders both end.

Excellent. Thank you.

Thank you. And our next question comes from Craig Siegenthaler with Bank of America. Your line is open.

Craig Siegenthaler

Thanks. Good morning everyone. We wanted to come back to the 6% organic growth rate in the quarter. Given the sizable ETF inflows versus net redemptions in fundamental equities, how did organic revenue growth trend relative to 6%?

How is the organic revenue growth trending relative to the 6%? I just want to make sure I'm understanding your question.

Yes, Allison. So on an organic revenue basis and it's tough for us to do it, because we just have by kind of major asset class. We don't have the underlying funds. But I wanted your perspective on kind of how the organic revenue growth was trending relative to the 6% AUM organic growth?

I see. So what I would try to do, I'd point you back to the disclosures on Slide 8 where we've tried to really narrow and give you more and more detail and as much precision as we can to help guide exactly that. We narrowed the net revenue yield ranges that you'll see there. And in the commentary on the far right, tried to give you even further direction around where we're trending in that. So there's a fair amount of precision relative to AUM.

I think in any given quarter, obviously, our focus is to drive that organic revenue growth. And that's what we've been highly focused on. It has been -- how it's been challenging in recent years, given the pressure on fundamental equities and the trade on the ETF side, as you note. I would say it's trending better, it trends almost neutral at this point in a lot of different ways. But I think you can start to track it, and you should be able to start to track it much more closely with these new disclosures.

Yes, I would only add that some of the headwinds that we've been facing over the last couple of years, a couple of them are starting to abate a bit. In particular, the flows out in Asia and in particular, China and flows into alternative credit like bank loan are net positive towards what you were asking and Allison was describing.

Thank you. Just for my follow-up, it's on the State Street Alpha implementation. So when will Alpha integration expenses start to go down? I think you have that $10 million target, but I wanted to understand when they would start to go down. And when do you think they'll be totally going?

So I think the best way to answer that question as it relates to implementation is just project timing overall. And we will continue to be in implementation mode through '25 and really through '26. We expect to transition our AUM onto the Alpha platform in a series of waves and those ways are going to begin in the fourth quarter of this year, and then they'll run through 2025.

So that implementation is really we're in this testing phase. We're in the learning phase. We're really working through planning for these various ways. And I think implementation will run through at least '25, and then we will be working on decommissioning testing and running parallel through '26 on the other side of that.

Thank you, Allison.

Thank you. And our next question comes from Patrick Davitt with Autonomous Research. Your line is open.

Patrick Davitt

Hey, good morning everyone. I want to move back to the fee rate trajectory, obviously, a little bit better in the quarter, but I imagine the April drawdown was probably a bit of a drag on it. So could you speak to the monthly cadence through June? And maybe how you feel about the 3Q run rate given how you exited 2Q? Thank you.

Yes. I think I focused less on the intra-quarter monthly and maybe more a little bit on the exit rate probably to get at your question because within the month, within the weeks, within the days, it could vary so much as markets fluctuate so much. And I think, hopefully, also you've seen in the additional disclosures in the back, just further detail around the various market indices that really impact us.

Given our global footprint, we have such a diversified set of exposures that you can't really manage which market is moving in what direction on any given day. So I would point to the exit rate, which the exit rate for the second quarter was around 25.2 basis points. So a touch lower than the average net revenue yield for the quarter. Of course, even in the first few weeks of July, we continue to see puts and takes in all of that. So it's very difficult to predict exactly where it would end up.

I continue to come back to, we're focused on driving revenue. We're focused on driving organic revenue. And net revenue yield is simply a function. It's math of where the flows are coming from. The organic flow rate of 6% is something we're quite proud of, and I think a testament to the breadth of our platform and how aligned it is with client demand.

I think what we've all seen in the markets over the last very short period of time in the last week or two, some broadening out, which I think is something we've all been looking forward to for a long time. And one of the reasons why we continue to try to outline the diversity of our range of assets and investment capabilities, and if that prolongs, that should be a net positive for us.

Excellent. Thanks. And then a broader question. It's obviously nice to see the big recovery in China flows, but the political rhetoric is obviously getting pretty heated with China, and it seems both parties, it will be a pretty popular punching bag. So I know it's tough to gain these things out for sure, but what assurances do you have? Or could you give that the JV would be safe on a broader trade war between the U.S. and China? Thanks.

Yes. It's a complex one, obviously, to answer. One thing I'll remind you about on our China JV is that it's a domestic-to-domestic business. So all of the assets we manage are for individual investors in that market and all of the assets are managed in that market. And so it's a really focused business and our partner there is -- the relationship is very strong and very resilient. I don't know if you'd add anything, Allison?

Yes. I think I'd just underscore that by saying that the flows and the performance of the JV are entirely dependent on the performance of the Chinese domestic economy. So to the extent the trade war is challenging for the domestic economy there that would put pressure on overall AUM through those both flows and market performance there. But that, likewise, probably would put some pressure on our investments in the United States as well. So think about it less as a political football and more highly dependent on the strength of the Chinese economy.

Thank you. And our next question comes from Alex Blostein with Goldman Sachs. Your line is open.

Alexander Blostein

Hi, good morning. Thanks for the question. I was hoping we could dig into the strategy around Invesco's ETF business a little more broadly. So you guys continue to see really good growth there, and that's been consistent and it's nice to see you broaden out a little bit. But to your point earlier, the fee rate continues to sort of shift lower here. So as you look further out, can you maybe walk us through areas where you're seeing sort of the best opportunity for Invesco to broaden your ETF for gaining growth and even more? And perhaps talk a little bit about some of the existing and new initiatives that could maybe stabilize and improve the fee rate as you look further out.

Yes. Thanks for the question. And yes, the growth has broaden down. I think we have something like 10 ETFs just in the U.S. that have had more than a $1 billion of inflows in the past six months year-to-date. So the business is starting to broaden out. Some of the key growth strategies that we have, obviously, as the market starts to adopt active ETFs, especially here in the U.S. market. That's a key area of focus. We were one of the early movers in active ETFs. We have a little over $10 billion in that space, but more importantly, we have around $30 billion of assets that are affiliated with our investment teams playing some role in that investment strategy. And we think that's going to continue to grow as the vehicle remains popular, but more than passive gets put into those vehicles either through fundamental or quantitative techniques or both.

The other element of growth for us is beyond the United States. And we talked a little bit about our expansion and our growth in Europe, which is now over $100 billion in AUM. And you can see the demand starting to grow throughout Asia, China, Japan, in particular. So geographically, we feel like there's earlier days in some of those markets outside of the U.S. And then our lineup, which has been historically heavy on equities, one of the areas of greatest growth has been in the fixed income space. And we continue to think that passive fixed income alongside fundamental is going to be a pretty significant area of growth going forward.

And then as alternative strategies, in particular commodities continue to, or find favor back in the market and things like alternative credit and bank loans continue to grow in demand. We're very well placed in those spaces. So the growth has been good. I think the growth can continue to be as strong and just more diverse as we go ahead.

Great. Thanks for that.

The last thing I'll just say on net flows, but on profitability, the ETF business continues to scale well and the profit margin expansion from that business and its contribution continues to go from strength-to-strength. So we have a very scaled platform that does deliver accretive profitability.

Great. Thanks Andrew that's helpful. Allison, one for you just to round out the G&A discussion. A couple of puts and takes as you highlighted earlier in the quarter. But zooming out kind of what are the expectations for maybe G&A for the full-year and as Alpha continues to kind of linger through 2025, any sort of early thoughts on G&A outlook for 2025 as well? Thanks.

Sure. I think I'd go back to our guidance for the year, which was we've said all things being equal back on December 31 with AUM at December 31, but overall expenses would be in the $3 billion range. Obviously, we've done quite a bit better in terms of AUM since that guidance, and you can see that impact overall on comp expense, in particular, given the Alpha guidance of around $10 million plus or minus in terms of implementation costs each quarter, all else being relatively consistent and equal and not a lot of puts and takes other than back to Brennan's question, I mean, things are a bit lumpy quarter-to-quarter, and I just can't predict the lumpiness.

I'd come back to comp to revenue. And I know I'm answering more than just G&A, but we manage expenses in totality. Comp to revenue is trending above 42% for the year. I think it will be closer to 43% for the year. And the rest, I would say, relatively consistent, absent some lumpiness, but I can't predict quarter-to-quarter. So not entirely precise, but about as precise as I can get, and I wish I knew with real precision as well, but I think that gives you a reasonable expectation for the year.

Got it. That's helpful. Thank you.

Thank you. And our next question comes from Dan Fannon with Jefferies. Your line is open.

Daniel Fannon

Thanks. Good morning. Andrew, I wanted to follow-up on one of your comments from, I guess, was Slide 3 where you talked about profitable organic growth. I mean, that seems like something you would always be focused on. So curious if there's anything more behind that in terms of what's maybe you're looking to exit certain RFPs or businesses? Or is it just more prospectively like what business you're looking to take on versus maybe what you might have done before?

Yes. I think that a couple of the areas that I called out and I'd emphasize further, and thanks for the question, picking up on what I just said about ETFs, the ETF vehicle and the SMA vehicle as we're growing in size, they scale well. And so our focus on profitability there is continuing to utilize technology more, continuing to drive the expense base or at least hold the expense base flat as we continue to grow and see flows and revenues generated from those vehicle choices.

And then in fixed income, and in multi-asset. About a year ago, we brought together multiple investment teams in those two respective areas. And we believe as those capabilities continue to be in demand from clients, similar to the vehicles that I just described, they scale well. And we feel like we have a pretty complete product range and a pretty complete set of investment capabilities that we can just hopefully layer on assets and revenues to expand profitability. So that's what we mean by that specific area.

Okay. That's helpful. And then just as a follow-up, I was hoping to get an update on the MassMutual relationship in terms of what them helping you see them build your alternative franchise and then also tapping into your product set into their broader distribution force, if there's been any update there?

Yes. I mean it continues to be a really strong relationship that we value tremendously. As we've mentioned in the past, and it continues to be a significant focus for both us and them is growing out the private market set of capabilities. And currently, through their general account and otherwise, they have 3x to 4x the amount of capital invested in our strategies that we hold on our balance sheet. And that's been a really important part of the seating and co-investing of some of the strategies that I talked about before that are starting to grow the wealth management platforms, in particular in real assets.

In terms of -- we continue to progress and grow through the traditional insurance channels and offer our products and capabilities, we're one of the leading providers on MassMutual's platform, and that just continues to be an ongoing focus of ours. And that's across the complete set of investment capabilities, but in particular, things like our model portfolios and ETFs where we see there's growing demand and significant opportunity for Invesco.

Yes. I would just -- I mean they continue to be great partners investing across a variety of capabilities from our real estate to our CLO capabilities, in particular and just strong partners as we evaluate future product launches. And as Andrew noted, they've really amplified our ability to leverage our own balance sheet to get products to market faster.

Okay, thank you.

And to utilize the capital for other sources and needs as well.

Okay. We have time for one more question. Our last question comes from Ken Worthington with JPMorgan. Your line is open.

Kenneth Worthington

Great. Thank you for taking the questions, squeezing me in. You saw a nice recovery in institutional flows. Can you size the institutional pipeline? I think you used to give one not funded and tell us a little bit about the major buckets like factor and solutions that haven't come up in conversation thus far.

Sure. I said the institutional pipeline is pretty consistent with last quarter. It stays around this kind of $14 billion, $15 billion range. I think what we continue to find is the pipeline is an okay but not excellent measure of what we can expect, just given the breadth of our flows that come in outside of the pipeline. So you saw the strength in flows over the last quarter or so and the pipeline has been relatively consistent over the last few quarters seems to be about 30% of our flows that come from the pipeline.

Fee rate continues to be on the high side there as well. As we've said for a long time, it ranges in the 25 to 35 basis point range, and we continue to see it really on the relatively high side. So I think no real change, one way or the other. It continues also to be well diversified across regions, and we see, I think really the strength of our institutional flows coming from a variety of regions as well.

Ken, the only thing I'd add is, as we've said on previous calls, I think things have slowed down by about -- this is for the industry, by about a quarter or two on fundings. I think some of the progress we're seeing is that maybe that pace is picking up a little bit. The strengths, in particular, on public and private credit. And as Allison said, it's really cross-regional, but I'd say Asia and Europe, in particular, seem to have picked up at a greater pace.

Current sales really picked up in the quarter relative to the prior five quarters. Redemptions are a little bit better, but it's really the strength is really driven by these gross sales.

Awesome, thank you very much for the color.

Thanks, Ken.

Yes, operator, we do have time for another question.

Okay. And our next question comes from Michael Cyprys with Morgan Stanley. Your line is open.

Michael Cyprys

Great, thanks so much for squeezing me in. Just a question on Japan. I was hoping you could elaborate on your footprint and business in Japan today. Hoping you could talk a little bit about how that business has grown. And then looking out, maybe you could talk about your outlook and how you see the opportunity evolving in that marketplace just given the shift in the market out of deflation and some of the recent regulatory changes to expand the NISA tax-exempt accounts, where -- what sort of products and strategies do you expect to see growth evolving in that marketplace and also the opportunity for ETFs as well? Thank you.

Yes, it's a great question, thanks for that. Let me start. Our profile is, as I mentioned, is -- we've been there for a long time. It's about 30 years old. We have around $60 billion of assets managed for Japanese investors. It's a mix of insurance, institutional and retail wealth platforms, the greatest area of growth in the last little while has been in retail where we've actually -- we were talking before about this global equity income strategy. So it's been a good long-term business for us that's really accelerated in the last year or so.

With, and for some of the reasons that you described, we remain really optimistic about the reforms and changes that are happening there, not just NISA, but the overall markets, inflation starting to come into play, more excitement that we've seen up close and personnel from investors getting re-educated and re-interested into the equity markets. ETF is going to be an area of increased demand. And we're starting to further build out our position there in ETFs. But it's traditionally been a fixed income market for us and an equity market as well. Private markets are also starting to pick up. So it's really across the piece. And we have a really, really developed position and brand and reputation there.

Great. Thank you so much.

Operator, we do have time for one more question.

Okay. And the next question and our last question comes from Brian Bedell with Deutsche Bank. Your line is open.

Brian Bedell

Great, thanks. Thanks very much for squeezing me in. Just coming back, maybe, Andrew, to a comment you made earlier in the presentation about the focus on performance and the fundamental equities. Clearly, that's the most accretive area from a net revenue yield perspective. Can you talk about how you're leveraging the improved performance in the sales process across the franchise for fundamental equities and any conviction around getting back to sort of flow neutral, maybe aside from the developing market fund?

And then on the active ETF side, I realize that's still very small, but if there's any potential to grow that relative to mutual funds, might that actually improve the ETF fee rate of the 14 to 16 basis points, if you have any traction there?

Yes. Let me start with the back end of the question, and then I'll go to the front. Yes, we definitely see demand picking up in the active ETF space. Right now, it's been largely into active fixed income and we launched some new strategies that were options-oriented strategies on equities, but that's driving off of more passive benchmarks. I think in time, fundamental active strategies, or some combination of fundamental and quantitative active strategies are going to find their way into the active ETF space. And we're very much in the development stage of that right now. And so I think that's something to watch over the next couple of years.

In the more short run on improving our net flow rate, it is going to get driven in the first instance by improved investment performance and we are starting to see that, in particular, in the domestic equity categories, U.S. as well as other developed markets around the world. But it's also going to need to come with some more demand from clients. And that we really haven't fully seen yet redeveloped in the U.S. wealth market. Every day, we're focused on it. Our sales team is working closely with our product design teams and our investment teams both on the retention side where there's performance improvement that we need to be in front of clients with, but also growing the gross sales rate in the marketplace. So I think, look, I think the performance is improving and that's a significant step in the right direction that we expect going forward.

I would just add to that. I mean we're focused on outperforming the industry as best we can there. Industry expectations given the secular challenges and the shifts we continue to see from active to passive and the industry expectations are not for strong inflows when it comes to fundamental equity. That said, we're looking to outperform in every aspect. And so as Andrew noted, we're highly focused on investment performance and where we can narrow those outflows and turn it into something neutral. And of course, we would ideally love to be in inflows but we're going to focus on taking every inch we can there and really the building blocks to return that to a more stable position.

In the meantime, I think we've been able to demonstrate the incredible strength across every other capability that we have, and that's really what's delivering that profitable growth and we're optimistic. I mean our expectation is we can continue to create the operating margin improvement from here, and we remain focused on every element of that.

And as I said before, I think the broadening out of the markets, potentially into value markets, small mid-cap non-U.S. I mean we have very strong investment performance in those areas. So with some pockets of demand returning, we're cautiously optimistic.

That's great color. Thank you very much.

Okay. So in closing, I really want to mention that, hopefully, it came through that we're well positioned to help clients navigate the impact of evolving market dynamics and subsequent changes that are happening in their portfolios. As market sentiment improves, this should really translate to even greater scale, performance and improve profitability. And given the work we've done to strengthen our ability to anticipate, understand and meet the evolving client needs, I could say I'm very excited for the future of Invesco.

I want to thank everybody for joining the call today, and please continue to reach out to our Investor Relations team for any additional questions. We appreciate your interest in Invesco and look forward to speaking with everybody again soon.

Thank you. And that concludes today's conference. You may all disconnect at this time.

• Read more current IVZ analysis and news
• View all earnings call transcripts

Recommended For You

About ivz stock.

More on IVZ

Trending analysis, trending news.