marketing consulting business plan pdf

Consulting Business Plan: Complete Consultant Template & PDF

This consulting business plan is a comprehensive copy/paste example that includes an operating and marketing plan for any kind of consulting business. You can download it and make edits to create a plan for your business, whether you’re a startup consultant business or an existing consulting firm that wants to grow faster.

(Estimated reading time: 19 minutes)

Table of Contents

Consulting Business Plan Template

This plan for consultants contains in-depth information to build your own version. Simply modify the examples in this consulting plan to fit your specific line of work and you can quickly create a plan for industries such as (but of course not limited to):

• management consulting business plan
• advertising and marketing agency business plan
• healthcare consulting business plan
• IT consulting business plan
• fintech consultant business plan
• environmental consulting business plan
• security consulting business plan
• software consultant business plan

This business plan for consultants covers the following topics that go into a plan: your service list and descriptions, target market, marketing strategies for consultants, competition, and financial projections. You can download this example plan as a Google Doc for easy editing in Google Docs, Microsoft Word, Apple Pages, or save it as a PDF:

How to Use This Consultant Business Plan to Attract Clients

• Consulting Business Plan Template – This section provides guidance on what to include in each part of your business plan.
• Sample Consulting Business Plan Text – This part includes actual text from a real consulting business plan example that you can use as-is or modify to fit your specific needs.

Since many consulting businesses are established by solo practitioners, this consulting business plan example will focus on one-person firms. However, if you have partners or are part of a larger company, you can easily adapt this plan by replacing singular pronouns (I) with plural forms (we).

To help you chart a revenue course to starting your consulting business, this business plan example also includes a brief overview of a marketing plan. I recommend taking a look at (even downloading) my detailed marketing plan example as a model for yours.

Sample Consulting Business Plan

Let’s begin with the sections that make up your consulting business plan. I include sample text below the description of what to focus on within each section.

The first section of your business plan introduction is critical for framing your consulting practice.

1. Consulting Business Plan Executive Summary

Here are the key topics to focus on in this section of your consultant business plan:

• An introduction to your consulting business and the services you offer
• A summary of your target market and their needs
• Your key differentiators and what sets your consulting business apart from competitors
• Your approach to delivering high-quality consulting services and achieving measurable results
• A summary of your marketing strategy and how you plan to reach your target market

Consultant Business Plan Executive Summary Example

I specialize in strategic planning, market research, and growth strategies for small and medium-sized technology businesses that cater to the financial sector (i.e., fintech). Additionally, I offer consulting resources such as training programs, workshops, and customized solutions tailored to each client’s unique needs.

My consulting business is built on the belief that every business has the potential for growth and success. To achieve this, I work closely with my clients to understand their goals and challenges, and develop customized solutions that help them achieve their objectives.

My target market consists of small and medium-sized businesses in the financial technology industry, a.k.a. fintech, who are looking to make their operations more efficient based on data and methodical research. My management consulting services are tailored to meet their unique needs, and my approach is focused on delivering measurable results that align with their business objectives.

What sets my consulting business apart from competitors is my focus on collaboration and transparency. I believe in working closely with my clients to develop solutions that are customized to their specific needs, and I keep them involved in the process every step of the way.

To reach my target market, I will establish a strong online presence through content marketing and search engine optimization (SEO for consultants). I will leverage social media platforms to engage with potential clients and showcase my expertise in the fintech industry as a top consultant.

My consulting business is committed to helping businesses solve challenging business management problems that require rigorous analysis and careful calculations. With a focus on delivering innovative solutions and building strong relationships with my clients, I am confident in my ability to help businesses succeed and thrive in today’s competitive market.

2. Consulting Business Plan Service Description

Every consulting business description is slightly different. I’ve provided two variations in this section so that you can identify which one resonates best with your goals. Each version provides similar information, but is structured differently. I have also included consulting service description examples for each version.

Version 1: Service Description

Focus on these elements for this section of your business plan:

• The types of consulting services you offer and their value proposition
• A description of the types of clients you serve and the problems you solve for them
• A summary of your consulting methodologies and tools
• An explanation of the benefits your clients can expect to receive from your services

If you are an independent consultant or small group, even in serving in a consulting capacity at a different firm, you can introduce the fact that your years of experience enable you to offer the same caliber of services that larger more expensive firms provide at significantly higher rates.

Sample Consulting Service Description

• Achieving product-market fit
• Improving operational efficiency
• Enhancing strategic planning and decision-making processes
• Implementing change management initiatives
• Developing growth strategies and market expansion plans
• Optimizing financial performance and risk management

My consulting methodologies are based on a data-driven approach that combines qualitative and quantitative analysis to identify and solve business problems. I use a variety of tools and techniques, including process mapping, benchmarking, and SWOT analysis to develop customized solutions for each client.

Working closely with my clients, I help them develop actionable plans and implement them efficiently to achieve measurable results. By leveraging my expertise and experience, my clients can expect to:

• Improve profitability and reduce costs
• Increase efficiency and productivity
• Enhance customer satisfaction and loyalty
• Expand into new markets and drive growth
• Stay ahead of the competition and achieve sustainable success

I will share examples of past projects that provide a detailed framework along with results to show clients what they can achieve by hiring my consulting business.

With my 15 years of niche industry experience and wealth of successfully completed projects, I am able to offer exceptional high caliber service at lower overall rates than larger firms. My management consulting services are designed to help businesses achieve their full potential and thrive in today’s competitive marketplace.

Version2: List of Business Consulting Services

Before you start writing this section, ask yourself the following questions to help define and refine your consulting services. For this consultant business plan example, I’ve included the following prompts to focus on what a management consultant would focus on. Tweak these as needed for your line of consulting.

• Types of consulting services : Describe the different types of management consulting services you offer, such as strategy consulting, organizational design, change management, or project management.
• Delivery methods : Explain how you deliver your consulting services, such as through workshops, one-on-one consultations, or online platforms.
• Benefits : Highlight the benefits of your consulting services for clients, such as increased efficiency, optimized performance, improved profitability, or streamlined operations.
• Unique value proposition : Describe how your consulting services are unique and different from those of competitors. This could include your methodology, tools, experience, or industry knowledge.
• Website URL : Include the URL of your website where clients can learn more about your consulting services and contact you for more information.

Below is my example of a management consulting services write up, including descriptions of each service, the benefits they provide, and your unique approach to delivering them. You can modify this section of your consultant business plan to fit your exact services offered.

This version is a little shorter than the one above and also includes a case study example link, since content like that will help clients understand the value you bring to the table. You can add a link like this in version 1 above as well.

Example: Management Consulting Services Offered

• Strategy consulting : We work with businesses to develop effective strategic plans that align with their mission and vision and drive business growth.
• Organizational design and development : We help businesses optimize their organizational structure and processes to improve performance and efficiency.
• Change management : We assist businesses in managing organizational change effectively to minimize disruption and achieve desired outcomes.
• Project management : We provide project management services to help businesses plan, execute, and deliver projects on time and within budget.
• Performance management : We help businesses implement performance management frameworks that align employee goals with business objectives and drive results.

Our management consulting services are delivered through a combination of workshops, one-on-one consultations, and online platforms. We use a data-driven approach that combines qualitative and quantitative analysis to identify and solve business problems. Our unique value proposition is based on our extensive experience working with businesses in diverse industries, combined with our personalized approach and commitment to delivering results.

Clients can expect to achieve a range of benefits, including improved organizational performance, increased profitability, enhanced employee engagement, and optimized project outcomes. See our go-to-market strategy case study example for details on the types of results clients can expect from our team.

3. Consultancy Business Plan Target Market and Buyer Persona

It is important to focus on a niche rather than offering generic services.

Consulting as an industry is highly competitive, so prospects may not be able to determine who is the best consultant for them. When you focus, your marketing efforts can be customized to the niche you specialize in.

Think of it this way: if you were to implement Salesforce or Hubspot in your business, would you hire a general IT consultant or a specialist in the product? A general IT consultant may have experience with different systems but may not be as familiar with the intricacies of how to set up Salesforce or Hubspot in a way that makes the most sense for your company.  A specialist, however, will have in-depth knowledge and experience and most all will use best practices for your business.

You would pick the Salesforce or Hubspot specialist without question. In my prior companies, I went through this exact exercise and hired specialists for each of these products.

Similarly, your management consulting business plan should focus on a specific target group so that you become known as a specialist for your niche.

Additionally, create a buyer persona – or a few – to get a clear picture of who you plan to target.

What Goes Into a Buyer Persona for a Consultancy

• Sample Name, Job Title and Role : I always like to give each persona a name to make it more real. Then, include the specific job title and role of the individual who is most likely to hire a management consultant, such as a CEO, CFO, or HR Director.
• Industry and Company Size : Add the industry and size of the company that the individual works in, as the challenges and needs of a small startup may be different from those of a large corporation.
• Goals and Objectives : Be sure to list the most common goals and objectives that the individual is trying to achieve, such as improving operational efficiency, increasing revenue, or expanding into new markets. These should tie into your product or service offering.
• Pain Points and Challenges : Know the pain points and challenges that the individual is facing, such as difficulty retaining top talent, ineffective decision-making processes, or lack of innovation.
• Decision-Making Criteria : Identify the factors that the individual considers when making a decision to hire a management consultant, such as experience, reputation, price, or industry expertise. This can include the influences – or rather, influenc ers , that the buyer relies on to make final purchasing decisions.
• Communication Preferences : Add what you believe to be the preferred communication channels and styles of the individual, such as email, phone, text or in-person meetings.
• Personal Characteristics : You can include the personal characteristics of the buyer, such as their values, beliefs, and personality traits, which may impact their decision-making process.

I’ve created several samples that you can download and have also provided one for this consulting business plan below.

Download 5 Free Buyer Persona Examples →

Sample Management Consulting Target Market

Given my strong background in financial technology (fintech), I specialize in working with fintech startups and small to mid-sized financial institutions.

My clients are typically looking for help in implementing new technology solutions, improving their operational efficiency, or expanding into new markets. As a fintech consultant, I help them identify market expansion opportunities where they could increase their total addressable market ( TAM ) and clarify the marketing plan to penetrate deeper into existing accounts, also known as the land-and-expand strategy.

My consulting services are tailored to each client’s specific needs and can include everything from strategic planning to project management. By working with me, my clients gain access to my expertise in fintech, as well as my extensive network of contacts in the industry.

4. Marketing for Consulting Firms

As a consultant starting a new business or growing an existing one, it is crucial to have a well-planned marketing strategy to acquire clients. In the Marketing Strategy section of your consulting business plan, you should outline how you will promote your consulting firm and services to potential clients. This section should also include information on your consulting branding strategy and how you position yourself in the consulting market.

Here are ten marketing ideas to consider when developing your consulting marketing plan, written as tactics that you can copy/paste into a consulting business plan template or PDF. You can even use ChatGPT, Bard, or other AI-writing tools to create a starter outline, but be sure to include your own original content.

Sample Marketing Plan for a Consulting Firms

To acquire new customers and expand deeper within existing clients, I will deploy the following marketing ideas for consultants and leverage partners to expand my brand’s reach:

• Developing an educational website : My website will contain information on my services, but more importantly it will include case studies and thought leadership content. The key to success will be my educational content as part of my long-term content marketing strategy. I will add lead capture forms on each high-intent article to convert website visitors into leads that I can nurture through email marketing and social media.

• Leveraging SEO : I will identify specific high-intent keywords related to my fintech consulting niche and optimize my website content accordingly. This will help my website rank higher on search engines and attract more potential clients through my educational content. Many of my articles and guides will include videos because research shows that content with videos and images enhances SEO. While many firms rely on paid advertising, using long-tail keywords can be an effective and cost-saving approach. By targeting “low keyword difficulty” and “high search volume” phrases, I can tap into organic search traffic that can continue to generate leads even after the initial investment. Therefore, as a consulting firm, I will prioritize SEO as part of my overall marketing strategy to increase my online visibility and attract potential clients. I will use MoreBusiness.com’s SEO Coaching services to accelerate my footprint online to drive sales from organic traffic.
• Podcasting with thought leadership content : I will share my knowledge and expertise by starting a podcast . This way, I can repurpose the content I create into multiple channels, including writing articles, blog posts, and white papers and using clips to sprinkle throughout my social media channels. I will also produce webinars and slide decks from these podcasts to educate my target market. Having experts as guests on the podcasts will allow me to expand my reach when the guests share posts on their social channels as well.
• Attending industry events : I will attend relevant industry events to network with potential clients and showcase my expertise. I will identify 10 unique events every quarter and inquire about speaking to build my reputation and attract new clients. My goal is to speak at least twice each quarter to new audiences.
• Partnering with complementary businesses : Partnering with complementary businesses can help me reach new clients and expand my services. These businesses would provide services such as IT managed services, accounting, legal and HR, which can lead to referral business.

• Building a referral network : I will leverage my existing network to generate referrals by first providing opportunities for others to get more business. This approach builds trust first, which can lead to getting referrals from others.
• Advertising on industry-specific platforms : I will advertise on industry-specific platforms such as trade publications, industry associations, and job boards and look at the cost-benefit of Google and LinkedIn advertising.
• Using email marketing : I will send regular email newsletters with business consulting topics to stay in touch with clients and prospects. I will send newsletters with trending topics, case studies, and other relevant content to keep them engaged and informed about the industry as a whole as well as projects related to my services.

5. Consulting Business Plan Financials

To calculate your projections, your business model needs to consider several factors such as your revenue streams, cost structure, market size, and growth potential. You’ll also need to look at any historical financial data you have to create realistic projections.

It’s important to keep in mind that financial projections are not a guarantee of your business’s future performance, but rather an estimate based on the information you have available. That’s why it’s essential to make sure the assumptions in your business plan are realistic and backed up by data.

Overall, the financial projections section of your consulting business plan is a critical component that helps you understand the financial feasibility of your business and attract investors or lenders. In the example below, I’ve included an outline of what an individual business plan consultant might put into their business plan. If you are operating with partners as part of a larger entity, modify this example to accommodate for your team’s output and productivity. This consulting plan example also includes various sources of revenue, not just billable time.

Sample Financial Projections for Consulting Business Plan

As a consulting firm, I have several sources of revenue aside from billable hours. These include:

• Retainer Fees : Some clients prefer to pay a fixed monthly fee in exchange for a set number of hours or a specific scope of work. This can provide a predictable revenue stream for the firm.
• Project-Based Fees : For larger projects with a defined scope, I may charge a fixed fee based on the work required. This allows clients to budget more effectively and can provide a higher profit margin for the firm.
• Commission Fees : For certain types of work, such as sales, I may earn a commission on the results achieved. This can be a win-win for both the client and the firm, as the client only pays for results achieved and the firm is incentivized to achieve those results.
• Product Sales : I will develop proprietary online courses to share my expertise in fintech consulting and grow advisory services with those who are not yet ready or unable to afford my consulting services. These will provide an additional revenue stream and can also be used as a freebie given to select clients to share with their staff.
• Referral Fees : By referring clients to other businesses or consultants, I may earn a referral fee. This not only provides an additional source of revenue, but can also help to build relationships and expand my firm’s network.

By diversifying revenue streams, my consulting firm can create a more stable and profitable business model. Our expected revenues for the first three years are as follows:

Year 1 Consulting Firm Financial Projections:

• Billable hours: 1,000 hours x $300/hour = $300,000
• Retainer clients: 3 clients x 10 hours/month x $300/hour x 12 months = $108,000
• Product sales: 5 sales x $197 = $985
• Commissions/referral fees: $10,000
• Total revenue: $419,985

Year 2 Consulting Firm Financial Projections:

• Billable hours: 1,400 hours x $300/hour = $420,000
• Retainer clients: 3 clients x 10 hours/month x $350/hour x 12 months = $126,000
• Product sales: 7 sales x $197 = $1,379
• Commissions/referral fees: $15,000
• Total revenue: $562,379

Year 3 Consulting Firm Financial Projections:

• Billable hours: 1,800 hours x $300/hour = $540,000
• Retainer clients: 3 clients x 10 hours/month x $400/hour x 12 months = $144,000
• Product sales: 10 sales x $197 = $1,970
• Commissions/referral fees: $20,000
• Total revenue: $705,970

6. Consultant Business Plan Conclusion

The conclusion section of a consulting business plan should summarize the key points of the plan and reiterate the main goals and objectives as you start your consulting firm. It is similar to your executive summary and should reinforce the value that your consulting firm brings to clients and how it will address their needs and solve their problems.

Your goal is to leave a positive and lasting impression on the reader, highlighting your consulting firm’s strengths and capabilities and conveying a sense of confidence in your ability to build a successful consulting business. Again, as in previous sections, I’ve written the example below for an individual consultant, which you can easily modify as you need.

Consulting Business Plan Conclusion Example

My consulting firm is well-positioned to provide exceptional services to our clients in the fintech industry. I have a highly experienced team through partnerships with individuals who have a track record of success in this fintech consulting, and we are committed to helping our clients achieve their business goals through innovative and effective solutions. I believe that by leveraging our expertise in operations management and technology, we can help our clients optimize their operations, increase efficiency, and ultimately, drive growth and profitability.

Through strategic partnerships, I’m able to offer a comprehensive suite of services to meet our clients’ needs, from project management and process improvement to software implementation and data analytics. My goal is to establish long-term relationships with our clients and become a trusted partner in their success.

I understand the challenges facing the fintech industry and are constantly adapting and evolving to stay ahead of the curve. I am committed to staying up-to-date with the latest trends, technologies, and best practices in my field, and we are excited to bring this knowledge to clients.

Overall, I am confident in my ability to deliver exceptional value to our clients and achieve the business goals outlined in this plan. I am excited to embark on this journey and look forward to the opportunities that lie ahead.

Start Your Consulting Business

Ready to get started? Download this consulting business plan template and save it as a PDF or doc file for future reference as you build out your business model and growth path.

Connect with me at MoreBusiness.com to help you grow faster! I’ve built several businesses and can help you fast-track your marketing and sales, especially through a managed podcast and thought leadership.

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BUSINESS STRATEGIES

How to create a consultant business plan

• Nirit Braun
• Oct 30, 2023
• 13 min read

When launching your consulting business, one of the essential first steps is crafting a well-structured and detailed business plan. Your consulting business plan is like a strategic playbook that lays out your goals, tactics and financial projections. It not only steers you toward success but also equips you to adapt and thrive in the dynamic world of consulting.

Keep reading for tips on how to build a strong business plan for your business. Use the template provided at the end to get started on your own plan.

Looking to kick off your consultancy business? Create a business website today with Wix.

Why create a consultant business plan? Top benefits to consider

A business plan forces entrepreneurs to thoroughly evaluate their business idea, target audience and competitive landscape. This process clarifies their vision and mission, ensuring that they have a clear understanding of how their consultancy will provide value to clients. A business plan helps you in the following ways:

Create a business blueprint : With a business plan in place, entrepreneurs looking to start a business can make informed decisions based on a solid foundation of research and analysis. They can choose the most effective strategies for marketing, pricing and service delivery, enhancing their chances of success. Your business plan can also be used to explain what type of business you'll start - whether that's an LLC, Corporation or something else. Learn more about how to start an LLC .

Secure funding : The cost to start a consultancy business can range from around $60 to several thousand dollars . For those seeking external funding, a well-developed business plan demonstrates credibility and professionalism. Investors and lenders are more likely to support a venture with a thought-out plan that showcases its potential for growth and profitability.

Set measurable goals : A business plan sets measurable goals and performance metrics, which is vital with this type of business . This allows entrepreneurs to track their progress, adapt strategies as needed and celebrate milestones along the way.

Want to remind yourself of the basics? Learn more about how to start a service business .

How to create a successful consultant business plan in 6 steps

In this section, we'll break down the key components involved in crafting a successful consultant business plan in six steps.

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

An executive summary serves as a concise overview of the consultant's business plan, providing a snapshot of the key components and the business' essence. It's usually the first section investors, lenders and stakeholders read, so it must encapsulate the business' value proposition, objectives, strategies and projected growth. To write a clear executive summary for a consultant business make sure to keep it succinct yet informative. Clearly state the purpose of the business, the services offered, the target market and the unique value proposition. Avoid technical jargon that may confuse readers.

Then you can mention the business' strengths, such as the expertise of the consultants, unique methodologies or specialized services. Emphasize factors that set your consultancy apart from competitors.

Briefly discuss the market need for your services and how your consultancy plans to fulfill it. It’s worth noting that strategy and management consulting, as well as technology consulting, financial consulting and HR consulting are in high demand . Highlight any trends or changes in the industry that your business can capitalize on.

Remember to include a snapshot of your financial projections, indicating expected revenue, costs and profitability. This provides a glimpse into the business' potential financial success.

Example of an executive summary for a consultant business

"XYZ Consulting is a boutique consultancy firm specializing in digital transformation for small and medium-sized enterprises (SMEs). With a team of seasoned professionals, we offer tailored solutions to help businesses harness the power of technology for growth. Our unique approach blends strategic consulting with hands-on implementation, ensuring tangible results. In a rapidly evolving tech landscape, XYZ Consulting is poised to be the partner SMEs need to thrive. Our financial projections forecast a steady growth trajectory, with a focus on achieving profitability within the first two years. With a proven track record and a finger on the pulse of industry trends, XYZ Consulting is well-equipped to guide businesses toward digital success."

02. Business and domain names

Knowing how to name a business is crucial for a consultancy venture and a key step before you register your business . It's the foundation of your brand and influences how clients perceive your services. With Wix , you can use a free business name generator or consulting company name generator as helpful tools for brainstorming unique and memorable names. Ensure the name reflects your expertise and the services you offer.

Similarly, the domain name for your business website is vital. It should be easy to remember, relevant to your services and ideally, match your company name. Check the domain's availability using domain registration platforms. Ensure the domain name aligns with your consultancy's focus and services. Generally, this means keeping it short and easy to spell and pronounce.

Learn more: How to make a consulting website

03. Market analysis and research

Incorporating a thorough market analysis within your consultant business plan is essential. Understand the competitive landscape, target audience and market trends. Research your competitors' strengths and weaknesses, pricing strategies and client base. This information will shape your business strategies and help you identify gaps in the market that your consultancy can fill.

04. Operations plan

The operations plan outlines the logistical aspects of your consultancy. It covers location, premises, equipment and staffing requirements. Determine whether your consultancy will be home-based, have a physical office or operate virtually. Define the equipment and software needed to deliver services effectively. Outline your staffing needs, including the roles and expertise required.

05. Marketing and advertising plan

Your marketing and advertising plan outlines how you will promote your consultant business. Identify the most effective strategies to reach your target audience. Consider content marketing, social media campaigns, networking events and speaking engagements to showcase your expertise. Emphasize how your marketing efforts will build brand awareness and attract clients.

You’ll need to develop a suite of brand assets to use in your marketing as well, starting with a company logo. You can use a free logo maker to get a professional logo in minutes.

06. Financial plan

The financial plan is a critical component of any business plan. It outlines how you will raise money for your business initially and provides a timeline for reaching profitability. Detail your startup costs, including equipment, marketing expenses and personnel. Present your revenue projections, taking into account different pricing models and growth scenarios. Highlight your break-even point and the strategies you'll employ to achieve profitability.

By addressing each part of their plan, entrepreneurs can create a robust business plan that guides them toward achieving their business goals and building a reputable consulting brand.

Consultant business plan examples

These templates illustrate two hypothetical consultant business plans, each tailored to a specific niche. These are just templates and should be adapted to your specific business goals and industry dynamics.

Consultant business plan template 1: XYZ Digital Consultants

XYZ Digital Consultants is a pioneering consultancy firm focused on digital transformation for businesses seeking to thrive in the digital age. Our team of experienced professionals offers strategic guidance and hands-on implementation to drive growth through technology adoption. With projected profitability within two years and a commitment to excellence, XYZ Digital Consultants is poised to lead businesses into a successful digital future.

Company and domain name

Company name: XYZ Digital Consultants

Domain name: xyzdigitalconsultants.com

Market opportunity: The rapid shift toward digital operations has created a substantial demand for expert guidance. Our analysis reveals a gap in the market for holistic digital transformation solutions tailored to the needs of SMEs.

Competitor research: We've identified key competitors and their strengths, which informs our strategy to emphasize personalized service and comprehensive implementation.

Location: Primarily virtual, with occasional in-person consultations as needed.

Premises: Home-based setup with access to modern communication tools.

Equipment: High-speed internet, latest software tools and virtual meeting platforms.

Staffing: Founder and lead consultant, supported by contract specialists as projects demand.

Content marketing: Regular blog posts on digital transformation trends, case studies and client success stories.

Social media campaigns: Active presence on LinkedIn and X to engage with potential clients and share valuable insights.

Networking events: Participation in industry webinars, seminars and local business events to showcase expertise.

Speaking engagements: Leveraging speaking opportunities at conferences and workshops to establish authority in the field.

Startup costs (equipment, website development, marketing materials): $15,000

Revenue projections (year one): $150,000

Revenue projections (year two) : $300,000

Break-even point: Achieved by the end of year one

Funding: Initial investment and savings from the founder

Consultant business plan template 2: LeadersEdge Consultants

LeadersEdge Consultants is a dynamic consultancy dedicated to leadership development and organizational excellence. Our experienced team offers customized programs that empower leaders to drive positive change. With a projected growth trajectory and a commitment to fostering impactful leadership, LeadersEdge Consultants is poised to transform organizations and elevate their success.

Company name: LeadersEdge Consultants

Domain name: leadersedgeconsultants.com

Market opportunity: Our analysis reveals a growing need for leadership development programs in diverse industries.

Competitor research: We've identified competitors' offerings and recognized an opportunity to provide a unique blend of coaching, training and strategy implementation.

Location: Virtual consultations, with the option for on-site workshops

Premises: Virtual office setup with video conferencing capabilities

Equipment: High-quality audiovisual tools, assessment software and learning platforms

Staffing : Founder will serve as the lead consultant, supported by certified leadership coaches

Customized workshops: Designing tailored leadership development programs for individual organizations.

Webinars: Hosting webinars on leadership best practices to showcase expertise and engage potential clients.

Thought leadership content: Publishing whitepapers, eBooks and video content on leadership topics.

Collaborations: Partnering with HR and talent development professionals to expand reach.

Startup costs ( making a website , training materials) : $10,000

Revenue projections (year one): $120,000

Revenue projections (year two): $250,000

Break-even point: Achieved within the first six months

Funding: Initial investment from the founder.

How much should you be charging as a consultant?

The amount you charge as a consultant will depend on a number of factors, including:

Your experience and expertise

The type of consulting services you offer

The value you provide to your clients

The market rate for consulting services in your field

In general, consultants charge between $100 and $500 per hour. However, some experienced and highly specialized consultants can charge upwards of $1,000 per hour.

To determine your consulting rate, you can use the following formula:

Consulting rate = Hourly rate * Value multiplier

Your hourly rate should reflect your experience and expertise, as well as the type of consulting services you offer. For example, if you have 10 years of experience and you offer specialized consulting services, you can charge a higher hourly rate than a consultant with less experience and who offers more general consulting services.

Your value multiplier should reflect the value you provide to your clients. For example, if you can help your clients to achieve significant results, you can charge a higher value multiplier.

Here is an example of how to use the formula:

Consultant: Experienced consultant with 10 years of experience offering specialized consulting services

Hourly rate: $200 per hour

Value multiplier: 2

Consulting rate: $200 per hour * 2 = $400 per hour

Can a consulting business be profitable?

Yes, a consulting business can be profitable. In fact, consulting is one of the most profitable industries in the world. According to a report by IBISWorld, the average profit margin for consulting businesses is 20%. This means that for every $100 in revenue, consulting businesses generate $20 in profit.

There are a number of factors that contribute to the profitability of consulting businesses. First, consultants are able to charge high fees for their services. Second, consulting businesses have relatively low overhead costs. Third, the demand for consulting services is high, and it's only expected to grow in the coming years.

Of course, not all consulting businesses are successful. Some consultants struggle to find clients or to charge high enough fees. Others may not be able to deliver the results that their clients expect. However, for consultants who are able to overcome these challenges, the potential rewards are great.

Here are some tips for increasing your chances of success as a consultant:

Specialize in a high-demand area of consulting. This will allow you to charge higher fees and attract more clients.

Build a strong reputation and network of clients. This will help you to generate word-of-mouth referrals and land new clients.

Market your services effectively. Make sure that potential clients know about your services and how you can help them.

Deliver high-quality results. This is the most important thing you can do to ensure that your clients are satisfied and that they continue to use your services in the future.

How much does it cost to start a consulting business?

The cost to start a consulting business can vary depending on a number of factors, such as the type of consulting services you offer, the size of your business and your location. However, in general, you can expect to spend between $10,000 and $50,000 to start a consulting business.

Here is a breakdown of some of the typical start-up costs for a consulting business:

Business formation: $100 to $1,000

Website and domain name: $100 to $2,500

Marketing and advertising: $500 to $5,000

Office equipment and supplies: $500 to $5,000

Professional liability insurance: $500 to $1,000

Other miscellaneous expenses: $500 to $5,000

Total start-up costs: $10,000 to $50,000

You can reduce your start-up costs by working from home, using free or low-cost marketing tools and purchasing used equipment. You can also start your consulting business part-time while you continue to work your full-time job. This will give you a chance to generate revenue and build a client base before you leave your full-time job.

If you need financial assistance to start your consulting business, you may be able to qualify for a loan from a bank or credit union. You may also be able to find investors who are willing to invest in your business.

Which clients to avoid and which to take on?

Here are some tips on which clients to avoid and which to take on in a consulting business:

Clients to avoid

Clients who aren't willing to pay your rates. If a client isn't willing to pay your rates, it's a sign that they don't value your services.

Clients who are unrealistic about their expectations. If a client has unrealistic expectations about what you can achieve, you're likely to set yourself up for failure.

Clients who are difficult to work with. If a client is demanding, rude or disrespectful, it's best to avoid them.

Clients who aren't a good fit for your business. If a client isn't in your target market or if their business isn't aligned with your values, it's best to decline working with them.

Clients to take on

Clients who are willing to pay your rates. This shows that they value your services and are committed to working with you.

Clients who have realistic expectations. This makes it more likely that you will be able to meet their needs and exceed their expectations.

Clients who are easy to work with. This will make the consulting process more enjoyable and productive for both of you.

Clients who are a good fit for your business. This means that they're in your target market and that their business is aligned with your values.

In addition to the above, here are some other factors to consider when deciding which clients to take on:

Your own skills and experience. Make sure that you have the skills and experience to help the client achieve their goals.

The client's budget. Make sure that the client has a budget that's sufficient to cover your fees.

The client's timeline. Make sure that you have the time and resources to meet the client's timeline.

Your gut feeling. If you have a bad feeling about a client, it's best to trust your gut and decline working with them.

It's important to be selective about the clients you take on. By avoiding difficult clients and focusing on good-fit clients, you can set yourself up for success in your consulting business.

Consultant business plan FAQ

What qualifies you as a consultant.

To qualify as a consultant, you need to have the expertise and experience in the area that you're consulting in. You also need to be able to communicate your ideas effectively and build relationships with clients.

How do you start off as a consultant?

How to make 6 figures as a consultant, how do you pay yourself as a consultant, do consultants pay their own taxes, want to create another business plan.

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The Consultant’s Marketing Plan and Business Plan

These two interactive plans epitomize your consultancy. While both plans portray your vision and outline your path to success, these two critical plans have different purposes.

In the marketing plan, the consultant articulates the company vision and establishes a marketing path to accomplish that vision. The business plan lays out the financial and operational structure that accomplishes the consultant’s mission statement. Most investors will expect an accurate and updated consulting business plan . Consultants should maintain accurate plans that depict short and long term projections and profitability overviews.

The marketing plan sets the company vision and articulates the consultant’s mission. Like the business plan, the marketing plan should include short and long term goals. The marketing plan focuses on the strategy that will result in the achievement of the vision. As the consulting practice emerges, the path may require adjustment, but the long-term vision should not deviate. That vision is the passion that drives the consulting practice and is at the core of the consulting firm’s culture.

Developing your Marketing Plan Determining and identifying your consultancy’s USP and vision will take time. The plan should be impressive, well thought out and must reflect your passion for your consulting practice. Remember that as your practice expands, new employees will be reading and most likely scrutinizing your marketing plan. Deliver your vision articulately and concisely. Make sure you have created a consultancy culture and environment that would appeal to you if you were applying for a consulting job.

Begin structuring your marketing plan by defining your impassioned vision. From that end zone, look back and envision the field you must cross to reach the goal line. This exercise will help the consultancy anticipate some, but not all, of the obstacles that will come into play. Build the plan backwards from the goal line to your own one yard line.

Six Tips to Help Develop Your Marketing Game Plan

• Determine and state the types of servics you will provide
• Explain the need for these services
• Analyze the competitive structure of your market
• Explain why you are the preferred competitor and why your service is unique to the marketplace
• Explain the benefits the client will receive from your consultancy
• Identify the profiles of clients that will benefit from your consulting practice.

After you develop your marketing plan and have foreseen some of the obstacles on the playing field, you should also identify certain first down markers along way. Your short term goal is to make first downs. Your long term goal is to build upon that record of first downs and cross the goal line. You may miss a few first downs but you may also make some long gains en route to the goal line. Be prepared to adjust your strategy, but never lose sight of the end zone.

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How to write a consulting business plan

If you want to work as a consultant, you'll need a plan. Here's how to create one just for you.

Consultants do things differently

If you’re a self-employed consultant your work isn't like other forms of business. Unlike retailers or manufacturers, you're not making and/or selling tangible products. And unlike service companies, you're not employing a team of people to provide solutions.

Remember you’re not not just selling your time. As a consultant, you will be paid for the skills, knowledge and abilities you've developed over your career.

We have some useful background reading about the benefits of becoming a consultant or contractor , which will help explain how such businesses work. But having decided to become a consultant, what's the next step?

Like all new small businesses, you'll need a plan. That plan will have to cover funding, growth, pay rates, expenses, marketing, equipment costs, training and qualifications. It will also have to cover your goals, and the strategy you'll use to reach them.

Consulting business plans are a little different to other business plans. Here's what you need to know to get your consulting career off the ground.

Who are you writing the plan for?

This is an important question to ask yourself before you start. For most conventional businesses the answer will be "For the bank and investors." That's because small businesses usually need startup funding to get off the ground.

But consultants setting up their own business might not need much funding – if any. It's still important to have a business plan though – not only to clarify the details in your own mind, but also to help you understand the potential risks and rewards.

A good business plan will combine elements of both finance and strategy, but the contents will vary depending on the target audience. We'll take a look at the options next.

A business plan for banks and investors

You may not need funding for capital equipment expenses or office rent. But you might need a loan to tide you over for the first few months, until you have a regular cash flow. The initial period for any new business can be a tough time – money worries will just make it tougher.

You may also decide that you want to make more of an impression by hiring office space, perhaps in a shared office environment. Or you might want funds to spend on marketing and advertising, particularly if you're offering consulting services in a competitive market.

For all of this, you'll need money. You could apply for a bank loan, look for grants, or try other forms of capital-raising such as crowdfunding. Whichever method you choose, any potential investors will want to see the important numbers. That means you'll need to cover the following points in your business plan:

• target market and sector analysis
• business objectives and USP (unique selling proposition)
• startup expenses and assets, including equipment
• overheads and fixed costs
• marketing strategy and budget
• funding requirements, loan collateral and cost of interest
• pay rates, revenue and cash flow projections
• sales forecasts in monthly intervals
• ongoing expenses
• growth projections and strategy

Some of this information will be difficult for you to estimate. It might be even harder for you to present clearly. Use your accounting software to help with figures and to produce professional tables and charts. Then, an accountant can help you include the right information in your plan.

A business plan for you

Of course, you might not need any funding. Perhaps you have enough savings to keep you going for a few months and clients already lined up. Or you may be starting your consulting career after an inheritance or unexpected windfall.

If money isn't an immediate concern, you can afford to be less formal when drafting your plan. That means making sensible predictions and setting goals for yourself, not just financial targets – though you should include those too.

This isn't an exercise in creative writing. The purpose of creating a plan is to help you concentrate on what you want to achieve. Some points to consider include:

Reasons for being a consultant

Why are you doing this? It's important to answer honestly. If the answer is “to make more money” or “because I'm good at what I do” then write that down. Write down all the reasons you can think of, then read them back. Do they sound convincing? Make sure you know your true motivation, as it will help you focus on your goals.

Consulting can mean you have an irregular income. Sometimes you might be busy, other times less so. It makes sense to keep some money in savings accounts, especially if you'll be paying tax at the end of the year instead of while you're earning.

Relationship risks

Think about the impact of consulting on your family or friends. Consultants often work irregular hours, sometimes from home, and they might be working at weekends. That can put a strain on relationships. Be realistic about this and set boundaries around when and where you will work.

Which clients to avoid and which to take on

You will already have an idea of the types of client you don't want to work for, because you know the industry you work in. For example, known late-payers can damage your cash flow so it's sensible to avoid them where possible. Look for clients who are reliable, as they’ll help make your business a success. Know that you can let go of clients who are more trouble than they're worth.

Training and certification

In many industries, especially IT, it's important to keep your skills up to date. But your clients are unlikely to pay for you to go on training courses – that's an expense you'll have to cover yourself. How will you stay up to date? Think about industry magazines, websites, forums, news feeds, conferences, courses, distance learning, peer groups and self-teaching strategies.

Personal goals

Perhaps you're planning to be a consultant for the rest of your working life. Maybe you want to do it for a couple of years and then move back in-house as an employee. Or you might want to start employing other consultants at some stage and build up an agency – maybe even sell it. It doesn't matter what your personal goals are, as long as you have some. Write them down and bear them in mind when making big decisions.

What to do with your profits

This is a good opportunity to think about how much money you want to make . Consider how much you will charge and what you will do with your commission. For example you may decide to use 50% to cover costs, pay yourself with 30% and put 20% back into your business.

Some of this information would be inappropriate to include in a financial business plan for banks or investors. But it can be very helpful in guiding you through the early part of your consulting career.

Five top tips for writing a good consulting business plan

Business plans can be difficult documents to write. If you've never done it before, thinking clearly and logically about your business strategy may not be easy. Here are some tips to help you succeed:

1. Write the first draft

Don't worry about grammar, structure or neatness. Just get the thoughts out of your head and onto the paper or screen. Some people find this easier to do in an informal setting, such as a library or café.

2. Do your research

Understand the market you're going to be working in. Get to know all the details, as it'll help you write a more effective consulting business plan.

3. Identify your USP

That's your unique selling proposition. Why should companies hire you and not one of your competitors? Think carefully about what you're particularly good at, then use that as a basis for marketing yourself.

4. Get feedback

Talk to your peers, friends, previous business associates and potential customers. Show them your plan and listen to their feedback.

5. Keep it simple

Don't write dozens of pages. You'll bore the investors and your plan will end up on a pile where nobody will ever look at it again – including you. Stick to the important points.

Update your business plan regularly

A business plan isn't a static document. It should change and evolve over time as your business grows. You will learn a great deal in your first few months working as a consultant, and that knowledge should be applied to your business plan. It's a good idea to review your plan every month.

You may find that some of what you initially wrote turns out to have been misguided, inaccurate or just plain wrong. That's normal. Nobody can predict every step a business will take. The important thing is to learn as you go along – and make use of that knowledge to improve your plan.

Plan for consulting success

A consulting business plan is written as much for you, the consultant, as for anyone else. The point of writing it is to concentrate on what's important. That clarity is what will help you succeed.

So don't look at a business plan as just another box to be ticked. It's a fundamental process when starting any business, particularly a consulting business where you will need initiative and drive to succeed.

Take the time to write a proper business plan, and keep it regularly updated as your business grows. You can use our free business plan template . You'll find it an invaluable guide to becoming a successful consultant.

Xero does not provide accounting, tax, business or legal advice. This guide has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the content provided.

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Consultancy Business Plan Template

Establish your consulting firm's credibility and vision with this sleek and professional business plan template..

Set the stage for success with this polished and expertly designed consultancy business plan template. Address crucial aspects such as value proposition, market analysis, competitive advantage, and SWOT analysis while showcasing your firm's expertise and skillset. The inherently customizable design of the template ensures your business plan takes on your firm's look and feel, creating a strong impression on potential clients and partners.

• Change colors, fonts and more to fit your branding
• Access free, built-in design assets or upload your own
• Visualize data with customizable charts and widgets
• Add animation, interactivity, audio, video and links
• Download in PDF, JPG, PNG and HTML5 format
• Create page-turners with Visme’s flipbook effect
• Share online with a link or embed on your website

Start editing this consultancy business plan template now to map your firm's journey to success or explore a top-notch collection of plan templates , designed to cater to a diverse range of business needs and requirements.

Edit this template with our  Presentation Software

Template Specifications

16 Pages, 8.5” X 11” (US Letter)

Customizable

This template can be fully customized. You can edit content, change image(s), apply custom colors, input your own fonts and logo, and more.

For professional printing, download as PDF with bleed marks. For regular printing, download as image (JPG or PNG) or PDF without bleeds marks. For online use, your plans can also be shared via link or embedded to a site or blog.

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Marketing Consulting Business Plan

Start your own marketing consulting business plan

Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

MarketCamp is a Mexico City based start-up business that provides local businesses with world-class qualified traffic generation and lead closures for Internet businesses. MarketCamp will offer a wide range of services including: detailed research, internet targeting, mini-site development, search engine submissions, and statistical reporting.

Mexico City’s business community will be the primary market for our company. The business size that we service can be relatively small because the cost per month is only $1,000, but services can be scaled up to meet the needs of huge clients due to the focus and expertise of the business. Internet connectivity in Mexico, in comparison with the U.S., is currently low, but interest is growing. Though far behind the major industrial countries, Mexico maintains one of the fastest growth rates on the Internet with thousands of users and thousands of WWW sites. Mexican WWW sites have been growing at the rate of 200-300 per month this year. CompuServe Mexico, the largest commercial Internet service provider in Mexico has 30,000 subscribers, while Spin Internet has 28,000 Mexican members.

Competitive Edge

MarketCamp has the competitive edge of experience and market expertise in a complicated field. This is truly an advantage as the founder and principal Paul Berry has spent the last five years in the United States honing his e-business skills. Paul received his MBA from the University of Oregon in 1992 and worked at a local software company for a few years. Wanting to see the East Coast, Paul moved to Boston and worked at Forrester Research, the premier Internet marketing research company. It was Paul’s work at Forrester Research that provided him with the experience and insight that he will leverage for MarketCamp.

MarketCamp has conservatively forecasted sales for year onewith sales more than doubling in year three. Profitability will be reached by year one. MarketCamp’s profit margin will steadily increase from year one to year three.

1.1 Objectives

The following are the objectives for the company:

• To be self sufficient within three months.
• Healthy sales in Year 1, steadily growing in Year 2 and Year 3.

1.2 Mission

MarketCamp will provide full-service Internet marketing campaigns, focusing directly on keyword combination search results, targeted advertising and mini-sites that deliver an offer in a clean, statistically monitored environment.

1.3 Keys to Success

• Keeping existing clients to develop repeat business.
• Clients must make money, and know it.
• Start with easily-demonstratable simple module, and build up from there.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

MarketCamp is a Web marketing business based in Mexico City. The company will start up as a simple consulting business billing directly in the founder’s name.

2.1 Company Ownership

This company is owned 100% by its founder, Paul Berry.

2.2 Start-up Summary

Start-up costs are detailed in the chart and table below.

2.3 Company Locations and Facilities

MarketCamp will begin as a home-office business in the founder’s apartment in Mexico City. After six months of operation it will expand to a formal office space in Mexico City.

• Detailed Research.
• Internet Targeting Proposal.
• Focused Mini-Site Development.
• Top Search Results on Keywords.
• Advertising Creative Design.
• Monthly Statistical Reporting.
• Campaign Maintenance.

3.1 Service Description

** Details and a description of services have been omitted from this published plan because they were strategic and proprietary.

3.2 Competitive Comparison

Competition isn’t the most important factor at this time, there is plenty of need and potential customers out there.

3.3 Sales Literature

Our website will serve as sales literature.

3.4 Fulfillment

For the present time, until there is real growth, services will be delivered by the founder.

3.5 Technology

**Details have been omitted from this published plan because they were strategic and proprietary.

3.6 Future Services

Market analysis summary how to do a market analysis for your business plan.">.

Mexico City’s business community will be the primary market for our company. We will attempt to work with business models that attract customers and sign contracts. The business size can be relatively small because the cost per month is only $1,000, but services can be scaled up to meet the needs of huge clients due to the focus and expertise of the business.

Internet connectivity in Mexico, in comparison with the U.S., is currently low, but interest is growing. Though far behind the major industrial countries, Mexico maintains one of the fastest growth rates on the Internet with thousands of users and thousands of WWW sites. Mexican WWW sites have been growing at the rate of 200-300 per month this year. CompuServe Mexico, the largest commercial Internet service provider in Mexico has 30,000 subscribers, while Spin Internet has 28,000 Mexican members. Microsoft Mexico, a division of Microsoft’s recently-launched online service named Microsoft Network, will charge $4.95 per month (about one half of CompuServe’s $9.95 per month rate) and will offer local telephone access in Mexico City, Guadalajara, Monterrey, and three other cities. The service will be English-only and U.S.-oriented for at least the first six months, but will eventually include local content.

Many companies in Mexico City currently have Internet access and more are realizing the importance of presence on the Web in order to attract international business. For this reason, our Market Analysis table predicts rapid growth amongst potential small businesses and marketing managers for medium-sized businesses to grow in-line with the growth of Internet usage.

We will try to work with other more established marketing companies, giving up some of the margin in order to get access to more clients more quickly.

We will need to make a decision on pricing, whether to keep rates at an attractive sign-up rate or focus on the more successful clients and raise rates.

Strategy and Implementation Summary

We will obtain our first clients through word-of-mouth from the board of directors and board of advisors as well as the previous connections of Paul Berry’s freelance business. Each mini-site will contain a small “powered by MarketCamp” logo which will lead to information about us. Because of the quality of our work, and the desirability of our expertise, we expect to add a number of clients in the near future.

5.1 Competitive Edge

5.2 Sales Strategy

The beauty of this business is in the subscription model and the commissions based earnings. Once we sign a client, most will stay for a long period of time, possibly for the lifetime of the business. We feel 30% to 60% growth rates are very modest, therefore we could potentially sign many clients more quickly.

5.3 Sales Forecast

We expect that a 30% to 60% growth rate throughout the first year is very modest. If we find more clients signing up we can scale the team quickly to reach those expectations. The back-end of the business will be built by the founder and a network of top programmers.

5.4 Milestones

The specific milestones are shown in the following chart and table.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Paul Berry will be president, responsible for decisions on all hires and expenses. Paul will also do the work behind the scenes, structuring a system that will enable other future employees to scale the business as clients are added.

Carlos Silva will be an initial investor, possibly also a co-founder and part of the board of directors.

Gabriela Lopez will be one of the first employees, contracted part-time for her expertise in design and knowledge of the Web.

Raul Garcia will be another of the first employees, contracted part-time for his expertise as a sales person and junior executive in Mexico City.

6.1 Personnel Plan

Paul will be paid somewhere between $3,000 and $5,000 in the initial months, depending on the amount of clients signed, and the nature of those contracts.

Gabriela Lopez will be contracted for $1,000 to $2,000 depending on the load of work and her availability. She will be responsible for the corporate identity and all stationery and brochures.

Raul Garcia will be contracted for $1,000 to $2,000 depending on his involvement with the company and he will also receive a commission structure for additional clients beyond the expected ones.

6.2 Management Team

6.3 management team gaps, financial plan investor-ready personnel plan .">.

MarketCamp will finance growth mainly through cash flow. We recognize that this means we will have to grow more slowly than we might like.

The most important factor to our success is collection days. We can’t push our clients hard on collection days, because they are in larger companies and will normally have marketing authority, not financial authority. Therefore, we need to develop a permanent system of receivables financing, using one of the established financial companies in that business.

We are also assuming start-up capital which will be more than enough to cover salaries, artwork and other expenses while the business begins to produce more cash.

We may take more financing than we originally planned to be able to bring in some very key investors as equity partners, more for their connections to potential clients in Mexico City than for the investment itself.

7.1 Important Assumptions

The Financial Plan depends on important assumptions, most of which are shown in the following table as annual assumptions. The monthly assumptions are included in the appendix. From the beginning, we recognize that collection days are critical, but are not a factor we can influence easily. Interest rates, tax rates, and personnel burden are based on conservative assumptions.

Some of the more important underlying assumptions are:

• We assume an economy slightly crippled by the George W. Bush administration in the U.S. and by the skepticism caused by the fall of the dot-coms with terrible business models.
• We assume that we can communicate the service to Mexican business owners.

7.2 Key Financial Indicators

The Benchmarks chart shows our projections on an index basis for key financial indicators.

7.3 Break-even Analysis

The following chart and table summarize our Break-even Analysis showing fixed costs in U.S. dollars per month at the outset (a bare minimum), and what we need to bill to cover our costs. We don’t really expect to reach break-even until a few months into the business operation.

7.4 Projected Profit and Loss

Projected Profit and Loss is presented in the following table and charts.

7.5 Projected Cash Flow

Cash flow is going to rely on the time to collect from account receivables. Carlos Silva, Raul Garcia and others who have more experience working with Mexican businesses will be able to help us estimate both the collection and payment times. We are working on an assumption of 30 days to collect. Clients will pay at the beginning of each month except when this is impossible for them.

The present cash flow projection assumes sacrificed salaries taken as equity contribution for the first few months. The inputs for capital input are actually “sweat equity” contributions from the founder.

7.6 Projected Balance Sheet

The Balance Sheet in the following table shows managed but sufficient growth of net worth, and a sufficiently healthy financial position. The monthly estimates are included in the appendix.

7.7 Business Ratios

Business Ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 8742, Management Consulting Services, are shown for comparison.

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How to Develop a Marketing Plan for Your Consulting Company

Your marketing plan can be the difference between the success and failure of your consulting company. With the right plan, you can gain new clients on an ongoing basis. With the wrong plan, not only will your firm struggle to generate sales, but you will waste valuable time in misguided marketing efforts.

This article will show you how to develop a winning marketing plan for your consulting firm.

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What is a Marketing Plan?

A marketing plan is a document that outlines your  consulting marketing strategies  and goals. It includes information on who your target audience is, how you will reach them, what you will offer them, and how you will measure your success.

Why Do You Need a Marketing Plan?

A well-crafted marketing plan can help you achieve the following:

• Attract more clients
• Increase sales
• Differentiate your business from the competition
• Stand out in a crowded market
• Improve your bottom line

If you need to raise money from investors, a detailed marketing plan will also demonstrate that you have a solid understanding of the market and how your business can succeed in it.

How To Write a Consulting Marketing Plan

The marketing plan for a consulting business should include the following components:

Executive Summary

Target market segments, unique selling proposition (usp), pricing and positioning strategy, distribution strategy, marketing materials, promotions strategy, digital marketing plan, conversion, referral, and retention strategy, financial projections.

Each component will be discussed in detail below.

Executive Summary 

The executive summary is a brief overview of your marketing plan. It should include the following:

• Who you are and what you do
• What is your target market
• How you will reach your potential customers
• Your unique selling proposition (USP)
• What you will offer your target audience
• How you will measure success
• The financial projections for your business

This section should be no more than 2-3 pages long and is generally the last section you will actually write.

Your target market is the group of people you are selling to. In order to create an effective marketing plan, you need to understand who they are and what they want. You need to consider the following:

• Location – where is your potential client base located?
• Gender – is your target market male or female?
• Age – what is the age range of your target market?
• Income – what is the income range of your target market?
• Education level – what is the education level of your target market?
• Interests – what are the interests of your target market?
• Business Details – If/when serving B2B (business to business) clients, you need to know what size of companies you will serve and what functions within these companies (e.g., HR managers) are your ideal audience. 

When selecting your customer base, it is important to choose a group that is large enough to generate significant sales, but small enough that you can reach them effectively.

Your target market should also be a group that you can afford to serve. It is not cost-effective to try and market to everyone. You need to identify a specific group of people that you can focus your efforts.

Once you have identified your target audience, you need to understand their needs and wants. What are they looking for in a consultant? What problem are they trying to solve? What are their biggest concerns? The more you know about your potential customers, the better you can position your business to meet their needs.

Your unique selling proposition (USP) is what makes your company different from the competition. It is what sets you apart and makes people want to do business with you. When developing your USP, you need to consider the following:

• What do you do better than anyone else?
• What are your unique qualifications or experience?
• What do you offer that is not available from the competition?
• Why should someone do business with you instead of someone else?

Your USP should be something that is relevant to your potential clients. It should be something that they care about and that is important to them.

As an example, FedEx’s initial USP was “When it absolutely, positively has to be there overnight.”

When setting your prices, you need to consider the following:

• What is the market value of your specific services?
• What are your costs?
• How much do you want to make per hour?
• What are your competitors charging?

It is important to price your services appropriately. If you charge too much, you may lose customers. If you charge too little, you may not be able to cover your costs and earn healthy profits. You also need to consider how you want to position your business. Do you want to be seen as a premium consulting service or a more affordable option?

How you distribute your service offerings is important. You need to consider the following:

• Are you going to offer in-person consultations?
• Are you going to offer online consultations?
• Are you going to offer phone consultations?
• What countries are you going to target?
• What language will your consultations be offered in?
• Will you offer your services through partners?

When developing your marketing plan, you need to consider the types of offers you will make to your potential clients. Will you offer a free consultation? A discount for first-time customers? A package deal?

It is important to create offers that are attractive to your potential customers.

Your marketing materials are the tools you use to promote your business. They should be designed to attract attention and generate interest in your professional services. Some of the most common marketing materials include:

• Business cards
• Press releases
• Email newsletters

It is important to design your marketing materials in a way that is visually appealing and easy to read. It is critical that your materials match the branding (e.g., premium) you are trying to achieve.

This section should include the mix of marketing activities that will generate interest in your professional services. Some of the most common promotions include:

• Newspaper Ads
• Digital Marketing (see below)
• Public Relations
• Teleseminars
• Trade shows
• Networking events

It is important to consider your target audience when developing your promotions. What type of activities will they find appealing?

In today’s digital age, it is important to have a strong online presence. This includes having a website, establishing a social media presence, doing online advertising, conducting email marketing, and using search engine optimization (SEO) techniques. When developing your digital marketing plan, you need to consider the following:

• Branding : How will you create a website that reflects your company’s brand? How will this be reflected on your social media profiles?
• Content Marketing : What type of content will you post on your website and social media pages? How often will you post new content?
• Online Marketing Strategy : What are the best online marketing techniques for your consulting company? What types of digital marketing campaigns will you run? For example, will you use pay-per-click advertising? Cold email? Direct outreach on LinkedIn, etc.?

In order to be successful, you need to have a strategy for converting leads into customers, getting referrals from current customers, and retaining new clients for future consultancy services. When developing your conversion, referral, and retention strategy, you need to consider the following:

• How will you track conversions?
• What will you do to try to maximize your conversion rates (e.g., offer bonuses to new clients)?
• How will you encourage referrals from current customers?
• What are the best methods for retaining customers?
• How often will you review your conversion, referral, and retention strategy?

When developing your marketing plan, it is important to project your income and expenses for the next year. This will help you determine if your marketing efforts are generating a profit. You should also track your progress over time to see if your marketing plan is effective.

Marketing Plan Examples for a Consulting Business

Below are sample marketing plans for consulting firms.

Example #1 – CloudNet, an IT Consulting Business

CloudNet offers quality IT consulting services that will help your business grow. We have over 10 years of experience in the industry and our team of experts is ready to help you achieve your goals.

As a leading IT consulting business, CloudNet offers quality services and solutions that will help your business grow. Our team of experts has over 10 years of experience in the industry, and we are dedicated to providing each client with the best possible solution for their needs.

Our pricing strategy is to offer quality services at a fair price, and we are positioning ourselves as a premium IT consulting business. We partner with several local business associations and chambers of commerce, as well as attend trade shows and networking events. We offer a free consultation to any businesses who are interested in our services. We also provide a variety of marketing materials to our potential customers which are available for download on our website and include an overview of our services, case studies, brochures, flyers, presentations, and more.

Outside of our traditional marketing efforts, we also plan to engage in SEO, paid search, social media marketing, and email marketing to help attract new customers as well as retain our existing clientele. All conversions and referrals will be tracked through the use of our CRM in coordination with Google Analytics. In order to be successful, our conversion, referral, and retention strategy will be implemented on an ongoing basis. With an advertising budget of $2,500/month, our financial projections show that we will remain profitable thanks to our marketing efforts.

CloudNet specializes in providing IT consulting services to mid-sized businesses and large enterprises. Our goal is to provide each client with the best possible solution for their needs. We focus on serving IT managers who have limited internal staffing.

Unique Selling Proposition (USP) 

CloudNet’s pricing strategy is to offer quality services at a fair price. We believe that our clients should receive the best possible value for their money. We are also positioning ourselves as a premium IT consulting business. This means that we offer the highest quality services and solutions in the industry.

CloudNet’s distribution strategy is to partner with local business associations and chambers of commerce to reach small and mid-sized businesses. We will also be attending trade shows and networking events to reach larger businesses.

Offers 

CloudNet is currently offering a free consultation to all businesses who are interested in our services. We believe that this is the best way to determine if our services are a good fit for the client’s needs.

CloudNet has a variety of marketing materials available for download on our website. These materials include:

• An overview of our services
• Case studies
• Presentations

CloudNet is currently running a promotion for all businesses that are interested in our services. We are offering a free consultation to all businesses who are interested in our services.

CloudNet’s digital marketing plan includes the following components:

• Paid search
• Social media
• Email marketing

In order to be successful, CloudNet needs to implement a variety of marketing strategies on an ongoing basis to encourage customers to convert, refer and remain loyal customers. We will be tracking conversions, referrals, and retention through the use of a CRM system. We also have a number of methods for encouraging referrals and retaining customers, including:

• Offering discounts to current customers
• Encouraging word-of-mouth marketing
• Offering loyalty programs
• Sending out customer surveys

In order to remain profitable, CloudNet’s marketing efforts will need to generate an annual revenue of $150,000. Our financial projections show that we will be able to achieve this goal with an advertising budget of $30,000. We anticipate that our largest source of revenue will come from our IT consulting services, which account for 85% of our total sales. The remaining 15% of our sales will come from our other services.

We anticipate that our gross margin will be 50%, which means that we will earn a profit of $75,000 after covering our expenses. We expect to have a net income of $50,000 after paying taxes. This will allow us to maintain a healthy cash flow and increase our equity.

Example #2 – Fund Your Future, a Personal Finance Consulting Business

Fund Your Future is a personal finance consulting business that offers a comprehensive suite of services tailored to meet the needs of families with children, single parents, retirees, and college students. We are committed to helping our clients achieve their financial goals, and we believe that our high level of customer service will set us apart from our competition.

Our unique selling proposition is that we offer a comprehensive suite of services that are tailored to meet the needs of our target customer segments. We provide our clients with personalized service, which means that they can rely on us to help them make sound financial decisions. Our pricing and positioning strategy is to offer our services at a competitive price while positioning ourselves as an affordable alternative to larger financial institutions.

We plan to distribute our services through a combination of direct marketing, referrals, and online marketing. We will be attending local events and networking with key influencers in our target customer segments to generate leads. We will also be running a series of radio ads and online ads to promote our services.

Our goal is to earn a total of $120,000 in revenue during the first year of operations. This will allow us to cover our expenses and generate a profit of $25,000.

Fund Your Future is a personal finance consulting business that specializes in helping individuals and families save money and improve their financial situation. Our target customer segments are:

• Families with children
• Single parents
• College students

We are committed to helping each and every one of our clients achieve their financial goals.

Our unique selling proposition is that we offer a comprehensive suite of services that are tailored to meet the needs of our potential clients. We provide our clients with personalized service, which means that they can rely on us to help them make sound financial decisions.

Fund Your Future is priced competitively, and we are positioning ourselves as an affordable provider of personal finance consulting services. We believe that our high level of customer service will set us apart from our competition.

Our distribution strategy is to partner with local business associations and chambers of commerce to reach small and mid-sized businesses. We will also be attending trade shows and networking events to reach larger businesses.

We are currently offering a free consultation to all families who are interested in our services. We believe that this is the best way to determine if our services are a good fit for the client’s needs.

We also offer a monthly webinar series geared towards helping retirees, low-income and single-parent families, and college students save money and improve their financial situation. This webinar directly ties in with our unique selling proposition, and we are confident that it will be a valuable resource for our customer segments.

We have a number of marketing materials that we will be using to promote our services, including:

• A website that is designed to appeal to our target customer segments
• A series of brochures that highlight the services that we offer
• A PowerPoint presentation that can be used for presentations and as a sales tool

To generate leads, we will be running a series of radio ads and online ads. We will also be distributing promotional materials at local businesses and events.

We are currently in the process of designing a website that will be launched in the near future. The website will be designed to appeal to our target customer segments, and it will include a section where clients can download our brochures and PowerPoint presentation.

We are also in the process of setting up a social media profile on Facebook, Twitter, and LinkedIn. We will use these profiles to promote our services and to connect with potential clients.

In order to increase our conversion rate, we plan to offer a free consultation to all prospective clients. We will also follow up with all of our clients to ensure that they are satisfied with our services and that they would be willing to refer us to their friends and family.

We expect to earn a total of $120,000 in revenue during the first year of operations. This will allow us to cover our expenses and generate a profit of $25,000.

As you can see, there are a number of things that need to be considered when developing a marketing plan for a consulting firm. By taking the time to create a detailed plan, you can be sure that your business will reach its target customer segments and generate a healthy profit.

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If you’re a professional consultant , then you should know just how hard it is for you to attract clients. There may be times where business is doing astonishingly well, but then there might be times where you’ll have no customers at all. You may also see Plan Templates .

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1. explain your goal as the consultant, marketing plan consulting business.

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4. Come Up With the Marketing Plan

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5. Make Sure You Have the Necessary Documents

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Business Consulting Business Plan

When you have spent more than 10 years of your life working that nine-to-five job, you can get to the point where you are tired of the routine. With this in mind, your skills and your experience are your best assets when you want to venture out committing to a consulting gig. However, before you take the leap, you must take your time into making your business plan of your new endeavor. The business plan will not only help you map out the opportunities before you but also the threats.

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Although business plans do not generally appeal to everyone, it can be a critical factor in starting your business on the right foot. The business plan will outline your strategies in order for your business to thrive. Remember that just about anyone who has the right skills and experience can start a consulting gig, you have to make sure you identify yourself differently from your competition. And one way of effectively doing that is through an accurate and comprehensive business plan.

Key Areas to Focus on in a Business Consulting Business Plan

Making a business plan for a business consulting firm is actually pretty straightforward. However, it is also difficult at the same time. This means that when you are making a business plan for business consulting gig or firm, you need to find the areas in which you have to stay focused on. With that, here are the key areas to focus on in a business consulting business plan:

1. Value Proposition

You have to determine and present what makes you different form your other competitors. You have to present what you have to offer that others don’t. Your value proposition is the key factor that will help attract more customers. In order to build a solid value proposition, you have to give decision makers solace that they made the right decision. To do that, you can (1) offer a service guarantee, (2) build and take prospects through a well-defined methodology, or (3) specialize so narrowly that it is easier to increase your stature. Although these steps still has their fair share of disadvantages, the most important thing is it can still help you distance yourself and make your individuality known to your prospect clients.

2. Target Market

For this area, you have to answer the question: What is the best target market for you, or do you hunt every potential client that might possibly need your services?

Although understanding your target market is a difficult task, developing an understanding of the competitive landscape is crucial. You have to be able to determine how you should go to market, and how much you should charge your clients, familiarizing industry jargon and understanding the problems you are trying to solve will help during the planning process of your business consulting business plan.

There can be various approaches on how you can do this. One is to choose a few industries and then outline the size and type of businesses that you’d like to work within those industries. According to Beth Corson, the founder of Your FundingKey Advisors, instead of taking any client out of being desperate, being selective and creating a clear rod map of where you want to go will help you more. Though working with similar clients in a specific industry will help your company create a level of expertise making it easier for you to perform well and get new clients.

3. Marketing

In order to figure out what marketing method or strategy works best for you, you should answer the following questions: How do you market your consulting business? What tactics do you employ to get in front of decision makers to evaluate your offering?

Just like in any businesses, marketing your skills and experience to potential clients will help you get your business off the ground. However, if you are a sole proprietor it can be challenging since the time you spend on marketing your skills and experience means it’s time you are not getting paid for. And although hiring a firm to help you specifically for this purpose is ideal, it can add to the cost for your business.

With that in mind, you need to be creative in finding the most effective way for you to market your business. It can be through public speaking engagements or partnering with other companies that might offer complementary services to your own. But in order for your business to continue growing and thriving, you need to develop your own client relationships independently.

4. Employees

The main issue with a consulting business is figuring out how to leverage yourself to grow revenue. Regardless of the accomplishments some consultants have like managing to publish a book and charging an hourly rate, they are still not able to serve to client simultaneously. In order to allow your consultancy take on more projects and flourish, you have to use the appropriate leverage.

The key here is to align your revenue arrangements with with employee compensation and how to pay employees to ensure they are available when you need them. Once your business is large enough, you have to assign key people on a salary with performance bonuses. This will assure you that they will stick with you with knowledge of your go-to market strategy, and know your methodology inside and out. Here are some guide questions you can refer to during this process:

• If you have employees, what is the best way to deploy them, given the reality of project work?
• Do you plan to pay them hourly, by confirmed project, or salaried?
• Do you pay a salary and risk a lull in projects?
• Do you pay employees on a project basis, only when they work, risking their availability when you get a new contract?

IT Business Consulting Business Plan Example

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Contents of a Business Consulting Business Plan

In order to make an effective business plan, you need to know and understand the various inclusion that comes with it. This way when you start making your business plan you know what to write about, where to put it, and how to fluently convey what you mean. Hence, here is a list of the contents you should include in a business consulting business plan:

• Keys to Success
• Company Summary
• Market Analysis Summary
• Strategy and Implementation Summary
• Management Summary
• Financial Plan

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How to Make a Business Consulting Business Plan

Now that you know about the contents you should put in your business plan as well as the areas you should focus on, you can begin making your business consulting business plan. With that, here is an easy guide you can refer to while on process of making your business plan:

1. Determine the scope of your services

The first step in making an effective business plan for your consulting business is to determine the scope of the services you offer. This means that you need to clearly set the boundaries or extent for the services you offer to your clients. However, you also need to match your skills and capabilities with the needs of your potential customer base. You need to make sure the scope of your skills, knowledge, and experience are within the needs of your potential clients to ensure that you are worth what your clients pay for.

2. Devise points of differentiation

There are bound to be competition in every field, industry, and expertise in business. Therefore, you need to present what makes you different from the others. In order to effectively do this, you need to study and understand what your competitors offer and find the factor or aspect that you have that they don’t. You have to articulately present why your services are different from the others. You have to present your company’s competitive advantages clearly in order to attract potential and more clients.

3. Create your business model

Your business model contains the finalized types of services you will be offering and what you will charge for each. The business model will service as your guide on how to operate your business as well as how to identify revenue sources, customer base, products, and details of financing. However, it is important to note that you should consider adding more services or improve your business model as you go on with your business especially if you have an established customer base to sell these new services. This will help you accurately accommodate the needs of your current and new clients efficiently and effectively.

4. Formulate a marketing plan

Your marketing plan will serve as your guide on how to market and sell your company to your target customers. It should contain an outline of the methods and strategies you will employ in order to attract customers. In this day and age, making a website for your business is very relevant since people will want to efficiently know and contact you. The marketing plan should present how your website and search engine strategies will draw in potential customers. Aside from that, you should also include marketing strategies that you will use offline.

5. Prepare a financial forecast

You have to include financial projections in your business plan. This will ensure you that you are on the right path when it comes to revenue, expenses, and growth. Since the forecast is based on past, current, and projected financial conditions, you can track the financial progress and errors you have made so far. In addition, this will help identify future revenue and expenditure trends that may have an immediate or long-term effect on your business.

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Tips in Making a Business Consulting Business Plan

Making a business plan for your business intended to consult other business can be tough. However, if you already have a clear idea on what you want to do and how to do it, it can be easier to outline how to operate your business. In case you are still having a hard time making your business plan, here are some tips you can use:

• Write the draft first.  Do not worry about grammar, structure, or neatness. You have to focus on getting your point across, whether through paper or screen, in this stage.
• Do your research.  You have to get to know all the details with the market that you are working on in order to accurately find the right strategies or methods that you can implement.
• Identify your unique selling proposition.  What is your unique selling point? Why should businesses hire you instead of someone else? Think about what you are good at and use it as a basis to market your business.
• Get feedback.  Feedback is essential when you want to know what others think about your plan. It can help you improve your plan. Show your peers, friends, previous business associates, and potential customers your plan and listen to their feedback.
• Keep it simple.  Do not complicate things, it can lead to confusion on your readers part. Keep your business plan simple but full of important and relevant details.
• Update your business plan regularly.  As your business grows, your business plan should grow and develop along with it. As you go along you will eventually find out that what you have written before were misguided, inaccurate, or wrong. You have to update your business plan in order to improve your services and tailor it to the needs of your clients.

As a business intended to consult other business with regards to specif aspects that make the business thrive, it is important that you do not sell yourself short. Therefore, a business consulting plan will help you attract more clients through presenting relevant information about your skills, experience, and what you can offer. We hope you have learned about business consulting and business consulting business plans with the help of this article.

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