Marketing Process Analysis

Segmentation, targeting, positioning, marketing strategic planning, marketing 5 concepts analysis, swot analysis & matrix, porter five forces analysis, pestel / pest / step analysis, cage distance analysis international marketing analysis leadership, organizational resilience analysis, bcg matrix / growth share matrix analysis, block chain supply chain management, paei management roles, leadership with empathy & compassion, triple bottom line analysis, mckinsey 7s analysis, smart analysis, vuca analysis ai ethics analysis analytics, domestic auto parts balanced scorecard analysis & solution/ mba resources.

  • Domestic Auto Parts
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Introduction to Balanced Scorecard Analysis

At EMBA PRO , we believe that Balanced Scorecard approach is highly efficient strategic tool to formulate a cohesive strategy. Balanced Scorecard approach focuses on comprehensive metrics rather than only local optimization in various spheres such as – financials, operations, internal processes, and customers’ needs.

EMBA Pro Balanced Scorecard Analysis Solution for " Domestic Auto Parts" case study

Describes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy.

Case Authors : Robert S. Kaplan

Topic : finance & accounting, related areas : crisis management, strategy, emba pro balanced scorecard analysis approach to domestic auto parts case study.

The Balanced Scorecard approach was first proposed by Robert S. Kaplan and David P. Norton in their January – February 1992, Harvard Business Review article titled – “The Balanced Scorecard—Measures that Drive Performance”. Kaplan and Norton approach to organization performance is – “What you measure is what you get”. Balanced Scorecard also provides a base to build a metrics framework that is aligned and consistent. EMBA PRO immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Finance & Accounting field. Balanced Scorecard Analysis, case solution, Balanced Scorecard Solution.

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What is Balanced Scorecard Framework?

The Balanced scorecard is an integrated approach to assesses performance of business strategy and how changes can be made in the areas such as – financial objectives and goals, customer preferences and choice architecture, operations management and supply chain bottleneck resolutions, and organizations learning ability and capacity building Balanced Scorecard is a resource focused strategic analysis tool. Leaders at Map Construct can use Balanced Scorecard strategic tool to build sustainable competitive advantage by better understanding the relationship among - financial resources, internal processes, customer preferences, and operations management in Map Construct’s overall strategy.

Why is it called a Balanced Scorecard? How Balanced Scorecard is Useful?

Companies generally fail at implementing a strategy or managing operations because they lack an overarching management system to integrate and align these vital processes. Balanced Scorecard analysis of Map Construct is a comprehensive effort to integrate and align strategy and operations. Domestic Auto Parts case study provides a strategic dilemma for the protagonist. Balanced Scorecard strategic analysis can help Map Construct managers in understanding the relationship between activites and take the systems approach rather than the local optimization approach.

***It is a broad analysis and not all factors are relevant to the company specific. For greater details connect with us.

Applying Balanced Scorecard Approach to Domestic Auto Parts Case Study

According to by Robert S. Kaplan and David P. Norton , 85 percent of executive teams spent less than one hour per month discussing strategy, with 50 percent reporting that they spent virtually no time on strategy discussions. Balanced Scorecards help "Map Construct" to translate, communicate, and measure its strategies. Some of the questions answered by Balance Scorecard Analysis of Domestic Auto Parts are -

- What is important for Map Construct shareholders? How the decisions that Map Construct is making can impact the financial reports and balance sheet?

- How do customers perceive Map Construct? What is required to improve the brand equity or market performance in terms of – marketing, sales, distribution, and pricing strategy.

- Are we innovative and ready for the future? In today’s market place a company’s ability to sustain competitive advantage is highly dependent upon Map Construct's ability to innovate and stay ahead of the curve vis a vis to its competitors.

- Which internal processes can add value? What are the core competencies of Map Construct and how it can add value going future? Do the firm require to make either small tweaks or big changes in the internal processes to build of maintain sustainable competitive advantage.

What are the main features of balanced scorecard? / What are the four perspectives of the balanced scorecard?

The Balance Scorecard of each company varies based on the nature, size of the firm and industry it operates in. Broadly there are four main components / features of Balance Scorecard. These four perspectives / components of Balance Scorecard are –

  • • Financial Perspective
  • • Customer Perspective
  • • Internal Business Perspective
  • • Innovation and Learning Perspective

What are the advantages of Balance Scorecard Approach?

The biggest advantage of Balance Scorecard approach for Domestic Auto Parts is that it provides senior executives and leaders with a framework that they can use to develop a holistic strategy rather than just optimizing just one part of the business. The balanced scorecard allows managers to look at the business from four different perspectives. Secondly people lower down in the organization are more likely to be measured by the non-financial metrics so Balance Scorecard approach provides a good framework to not only include their efforts in overall strategy but also to communicate to them how their efforts is contributing to the overall strategy and success of Map Construct.

Customer Perspective in Balanced Scorecard Approach

Some of the Customer Perspective metrics that can be used in Balanced Scorecard approach are - • Market share in target segments • Existing customer business development • Customer profitability and customer life time value • Timely delivery of goods and services • Return policy • Claims and complaints handling • Handling service calls.

Internal Process Perspective in Balanced Scorecard Approach

Some of the Internal Processes metrics that can be used in Balanced Scorecard approach are - • New sales as a percentage of total sales • Meeting product introduction goals • Product development cycle • Break-even time realized.

Balanced Scorecard approach to Human Resources

Some of the Human Resources metrics that can be used in Balanced Scorecard approach are - • Employee satisfaction and retention, or the opposite (turnover rate) • Revenue and/or value added per employee • Strategic redundancy in job skills (job-coverage ratio) • Employee retraining cycle time • New ideas (per employee, implemented) • Information availability relative to need.

What are the disadvantages of Balanced Scorecard Approach?

Theoretically there are no great disadvantages of Balance Scorecard approach but in practices managers face a number of hurdles such as – • Poorly defined metrics – metrics are either too broad or too narrow. • Data collection challenges – apart from digitally native companies, traditional organizations still faces lots of problem in collecting and organizing data. • Lack of review structure – often Balance Scorecards are made by consultant and lacks a clear organization wide review structure. A number of times they often clash with the chain of command in the organization.

5C Marketing Analysis of Domestic Auto Parts

4p marketing analysis of domestic auto parts, porter five forces analysis and solution of domestic auto parts, porter value chain analysis and solution of domestic auto parts, case memo & recommendation memo of domestic auto parts, blue ocean analysis and solution of domestic auto parts, marketing strategy and analysis domestic auto parts, vrio /vrin analysis & solution of domestic auto parts, pestel / step / pest analysis of domestic auto parts, case study solution of domestic auto parts, swot analysis and solution of domestic auto parts, references & further readings.

M. E. Porter , Competitive Strategy(New York: Free Press, 1980) Robert S. Kaplan (2018) , "Domestic Auto Parts Harvard Business Review Case Study. Published by HBR Publications. O. E. Williamson , Markets and Hierarchies(New York: Free Press, 1975) Barney, J. B. (1995) "Looking Inside for Competitive Advantage". Academy of Management Executive, Vol. 9, Issue 4, pp. 49-61

Kotler & Armstrong (2017) "Principles of Marketing Management Management", Published by Pearson Publications.

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Domestic Auto Parts

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About The Author

domestic auto parts case study balanced scorecard

Robert S. Kaplan

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Domestic Auto Parts – Case Solution

Describes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy.

​Robert S. Kaplan Harvard Business Review ( 105078-PDF-ENG ) June 03, 2005

Case questions answered:

How could Domestic Auto Parts management increase revenue, customers, and market share amidst the competitive automobile manufacturing industry?

Not the questions you were looking for? Submit your own questions & get answers .

Domestic Auto Parts Case Answers

The situation – domestic auto parts.

Domestic Auto Parts (DAP) is a multimillion-dollar subsidiary company that manufactures and distributes original and aftermarket parts for automobile producers in the USA.

The company also distributes automobile products to original automakers and other large retail chains. DAP has been among the top producers of automobiles, but it has recently dropped in the rankings and market shares.

The primary reason for the rank dropping is the lack of introducing new products in the market for the last three years.

Another reason is that the company has implemented cost-cutting to save the revenue being generated. Its competitors, Western Auto and Just In Time Automotive, have introduced high-value products in the markets with better technology, increasing their market share. Customers of competitors, like Western, are willing to pay premiums for improved products.

The balanced scorecard (BSC) is a management and strategic planning tool that businesses use to communicate their mission and carefully plan the day-to-day work as per the business strategy. Additional BSC is used to prioritize services, projects, and products and measure and track progress toward the business’s strategic goals.

Internal Factors

Internal factors are the event that occurs within an organization. Internal environmental factors are, on average, easier to manage than external environmental factors. Domestic Auto Parts has limited plant technology upgrades and investment in the manufacturing sector.

Although this has helped the plant maintain the gross and operating margins, it has affected the manufacturing. The lack of continuous manufacturing of new products has resulted in a decrease in revenue and market share.

The company cites poor inventory management as the leading cause of not manufacturing new products. Poor inventory management occurred because the company failed to fulfill its orders amidst the chaos of running the business. Failure to manage the inventory has directly affected the manufacture and sales orders of DAP.

For example, Domestic Auto Parts produced new items to stock rather than order, increasing the inventory cost.

Another cause is unscheduled maintenance time, which has affected manufacturing. It means the company cannot manufacture new products during its regular time. However, DAP management has realized that cost-cutting has only helped them achieve their short-term goals and has dramatically affected its sales and revenue.

External factors

External environmental factors which occur outside of the company are more difficult to foresee and regulate. External environmental issues can be riskier for a company since they are unpredictable and frequently perplexing.

For instance, Domestic Auto Parts faces threats from its competitors Just In Time Automotive and Western Auto. They regularly produce high-value products in the market with advanced technology. Further, Western Auto has introduced premiums to its customers where they get improved products during the purchase.

Alternatives

Domestic Auto Parts management has taken several strategies to increase revenue, customers, and market share in the competitive automobile manufacturing industry.

First, DAP has decided…

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jinesh makwana

There has been growing criticism of financial measures in performance evaluation system in post-reform India as they are historic in nature and lack futuristic outlook. Their relevance in the information age, when the companies are building internal assets and capabilities, is questioned. The situation may worsen when the firm is compelled to pursue short-term goals at the cost of the organization's long-term objectives. Kaplan and Norton developed an innovative and multi-dimensional corporate performance scorecard known as the Balanced Scorecard. It compels the firm to align its performance measurement and controls from the customers' perspective, internal business processes, and learning and growth perspectives and investigate their impact on the financial indicators. There are arguments that the Balanced Scorecard should be 'unbalanced' based on the strategy followed by the firm. The corporate experiences with the implementation of the Balanced Scorecard suggest mixed results. In this article, the authors a) identify the extent of the usage of the Balanced Scorecard by corporate India; b) explore whether Indian firms use all the four perspectives, namely, customer, financial, internal business, and learning and growth in their performance scorecard; c) capture the management motivations for implementation of the Balanced Scorecard; d) identify the key performance indicators in different perspectives of the performance scorecard; and e) evaluate the performance of the Balanced Scorecard as a management tool.

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by Robert S. Kaplan Source : Harvard Business School 3 pages. Publication Date: June 03, 2005. Prod. #: 105078-PDF-ENG

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Domestic Auto Parts

Subjects Covered Balanced scorecard Performance measurement Strategy maps Turnarounds

by Robert S. Kaplan

Source: Harvard Business School

3 pages. Publication Date: Jun 03, 2005. Prod. #: 105078-PDF-ENG

Domestic Auto PartsHarvard Case Study Solution and HBR and HBS Case Analysis

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Elektrostal, Moscow Oblast, Russia

domestic auto parts case study balanced scorecard

Elektrostal is a city in Moscow Oblast, Russia, located approximately 40 kilometers east of Moscow. It has a population of approximately 150,000 inhabitants, making it one of the largest cities in the oblast. The city was founded in 1916 and became a major industrial center during the Soviet era, with a focus on the production of steel, machinery, and chemicals.

One of the nicest areas in Elektrostal is the city center, which has undergone significant renovation in recent years. The central square, Pobedy Square, is a popular gathering spot for locals and features a large fountain and a monument to the Soviet soldiers who died in World War II. The surrounding streets are lined with shops, restaurants, and cafes, making it a vibrant area to spend time in. Housing prices in the city center are generally higher than in other parts of Elektrostal, with apartments ranging from 2 million to 10 million rubles (approximately $27,000 to $135,000 USD).

Another popular suburb is Kuchino, which is located on the outskirts of the city. It is known for its quiet, leafy streets and proximity to the Klyazma River, which provides ample opportunities for outdoor recreation. Housing prices in Kuchino are generally lower than in the city center, with apartments ranging from 1 million to 6 million rubles (approximately $13,500 to $81,000 USD).

One of the outstanding aspects of Elektrostal is its transportation infrastructure. The city is well-connected to Moscow and other neighboring towns via a network of buses, trains, and highways. The Elektrostal railway station is a major transportation hub, with regular trains to Moscow and other destinations. In addition, the city has an extensive network of bike lanes and pedestrian walkways, making it easy to get around on foot or by bicycle.

In terms of safety, Elektrostal is generally considered to be a safe city. The crime rate is relatively low, and the city has a well-trained and equipped police force. However, as with any city, it is important to take basic safety precautions and be aware of your surroundings.

Elektrostal is home to several landmarks and cultural institutions that are worth visiting. The Elektrostal Museum of Local Lore is a popular destination for history buffs, with exhibits on the city's history, culture, and industry. The city also has several parks and green spaces, including Park Pobedy and Central Park, which are great places to relax and enjoy the outdoors.

In terms of public figures, Elektrostal has been home to several notable people over the years. One of the most famous is Sergei Prokofiev, the renowned composer who was born in Sontsovka, a small village near Elektrostal. Other notable people who have lived in Elektrostal include Alexei Leonov, the first person to perform a spacewalk, and Viktor Zin, a world champion weightlifter.

The people of Elektrostal are known for their industriousness and love of culture. The city has a thriving arts scene, with regular concerts, theater performances, and art exhibitions. In addition, the city is home to several annual festivals and celebrations, including the Day of the City, which takes place in early September and features a parade, fireworks, and other festivities.

Elektrostal is a vibrant and dynamic city that offers something for everyone. With its rich history, cultural institutions, and natural beauty, it is a great place to live, work, and play. Whether you are interested in history, the arts, or outdoor recreation, you are sure to find something to love in Elektrostal.

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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

Coordinates of elektrostal in decimal degrees, coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia

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Elektrostal

Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Area, Altitude, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .

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Elektrostal Demography

Information on the people and the population of Elektrostal.

Elektrostal Population157,409 inhabitants
Elektrostal Population Density3,179.3 /km² (8,234.4 /sq mi)

Elektrostal Geography

Geographic Information regarding City of Elektrostal .

Elektrostal Geographical coordinatesLatitude: , Longitude:
55° 48′ 0″ North, 38° 27′ 0″ East
Elektrostal Area4,951 hectares
49.51 km² (19.12 sq mi)
Elektrostal Altitude164 m (538 ft)
Elektrostal ClimateHumid continental climate (Köppen climate classification: Dfb)

Elektrostal Distance

Distance (in kilometers) between Elektrostal and the biggest cities of Russia.

Elektrostal Map

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Elektrostal Nearby cities and villages

Elektrostal Weather

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Elektrostal Sunrise and sunset

Find below the times of sunrise and sunset calculated 7 days to Elektrostal.

DaySunrise and sunsetTwilightNautical twilightAstronomical twilight
23 July03:16 - 11:32 - 19:4902:24 - 20:4001:00 - 22:04 01:00 - 01:00
24 July03:17 - 11:32 - 19:4702:26 - 20:3801:04 - 22:00 01:00 - 01:00
25 July03:19 - 11:32 - 19:4502:29 - 20:3601:08 - 21:56 01:00 - 01:00
26 July03:21 - 11:32 - 19:4402:31 - 20:3401:12 - 21:52 01:00 - 01:00
27 July03:23 - 11:32 - 19:4202:33 - 20:3201:16 - 21:49 01:00 - 01:00
28 July03:24 - 11:32 - 19:4002:35 - 20:2901:20 - 21:45 01:00 - 01:00
29 July03:26 - 11:32 - 19:3802:37 - 20:2701:23 - 21:41 01:00 - 01:00

Elektrostal Hotel

Our team has selected for you a list of hotel in Elektrostal classified by value for money. Book your hotel room at the best price.



Located next to Noginskoye Highway in Electrostal, Apelsin Hotel offers comfortable rooms with free Wi-Fi. Free parking is available. The elegant rooms are air conditioned and feature a flat-screen satellite TV and fridge...
from


Located in the green area Yamskiye Woods, 5 km from Elektrostal city centre, this hotel features a sauna and a restaurant. It offers rooms with a kitchen...
from


Ekotel Bogorodsk Hotel is located in a picturesque park near Chernogolovsky Pond. It features an indoor swimming pool and a wellness centre. Free Wi-Fi and private parking are provided...
from


Surrounded by 420,000 m² of parkland and overlooking Kovershi Lake, this hotel outside Moscow offers spa and fitness facilities, and a private beach area with volleyball court and loungers...
from


Surrounded by green parklands, this hotel in the Moscow region features 2 restaurants, a bowling alley with bar, and several spa and fitness facilities. Moscow Ring Road is 17 km away...
from

Elektrostal Nearby

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Latitude: 55�32'58"N (55.549444)
Longitude: 37�51'52"E (37.864444)
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COMMENTS

  1. Solved Balanced Scorecard Analysis: Domestic Auto Parts

    Balanced Scorecard analysis of Map Construct is a comprehensive effort to integrate and align strategy and operations. Domestic Auto Parts case study provides a strategic dilemma for the protagonist. Balanced Scorecard strategic analysis can help Map Construct managers in understanding the relationship between activites and take the systems ...

  2. Domestic Auto Parts

    Domestic Auto Parts. By: Robert S. Kaplan. Format: ... The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy. Keywords. Balanced Scorecard; Strategy; Business Strategy. Citation. Kaplan, Robert S. "Domestic Auto Parts." Harvard Business School Case 105-078, June 2005. (Revised March 2006.) Educators ...

  3. Domestic Auto Parts

    Domestic Auto Parts. By: Robert S. Kaplan. Describes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy. Length: 3 page (s) Publication Date: Jun 3, 2005. Discipline: Accounting.

  4. Domestic Auto Parts

    Domestic Auto Parts - Case Solution. Describes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy. Robert S. Kaplan. Harvard Business Review ( 105078-PDF-ENG)

  5. (DOC) BALANCED SCORECARD final

    Designing a Balanced Scorecard strategy map for an auto parts manufacturing company Domestic Auto Parts (DAP), 16 a $1 billion subsidiary of a U.S. auto parts manufacturing company, manufactured and marketed original and after-market parts for automobile producers in the United States. ... Case Summary Financial Domestic Auto Parts (DAP ...

  6. Domestic Auto Parts

    The exercise is to construct a strategy map and balanced scorecard to capture the new strategy. Location: United States. Industry: Automotive industry. ... Domestic Auto Parts. Case -Reference no. 9-105-078 Subject category: Finance, ... The Case Centre is a not-for-profit company limited by guarantee, registered in England No 1129396 and ...

  7. Domestic Auto Parts Harvard Case Solution & Analysis

    Domestic Auto Parts Case Solution,Domestic Auto Parts Case Analysis, Domestic Auto Parts Case Study Solution, Describes a meeting of the executive team to discuss the strategy of turn. Exercises for building a strategy map and Balanced Scorecard, to capture a new

  8. Domestic Auto Parts

    The exercise consists of creating a strategy map and a balanced scorecard to capture the new strategy. We don't have the case solution, but we pay up to $50 for yours! Set a reminder to receive an email after your university's case study deadline. Upload your case study solution. We will review it for quality.

  9. Domestic Auto Parts Case Analysis & Solution, HBS & HBR Case Study

    Subjects Covered Balanced scorecard Performance measurement Strategy maps Turnarounds. by Robert S. Kaplan. Source: Harvard Business School. 3 pages. Publication Date: Jun 03, 2005. Prod. #: 105078-PDF-ENG. Domestic Auto PartsHarvard Case Study Solution and HBR and HBS Case Analysis

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