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Digital Marketing Personal Statement – Everything You Are Looking for!

  • January 2, 2024
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If you are determined to enhance your horizons in digital marketing through a professional qualification, it’s high time you wrote a convincing digital marketing personal statement. 

Your success in the field of digital marketing is decided by where you study. If a recognized and reputed institute is in your mind, it is imperative to have a personal statement for digital marketing that clearly articulates your skills, past accomplishments, and professional goals. 

In this blog, we are discussing everything about personal statement digital marketing. You will receive: 

  • The complete paragraph structure of the digital marketing personal statement
  • 3 digital marketing personal statement samples
  • Easy writing steps
  • Handpicked tips from experts

What is Digital Marketing? Why is It Important Today?

Digital marketing is a modern way of marketing where a brand is introduced to its potential customers through various digital mediums such as websites, social media services and other internet-based services. Digital marketing has become very essential for brand building today because: 

  • People increasingly use the internet and social media these days. Targeting them through these digital media is easier as compared to other mediums. 
  • Brands without online presence are likely to be ignored by potential customers 
  • There is no limit of space when you target your potential customers through digital medium. 
  • Digital marketing helps a brand begin its campaign at a reasonably lesser expenditure.

What is a Digital Marketing Personal Statement? Why Do You Need One?

A digital marketing personal statement is a 500 words long essay you will write to a college or university where you intend to do your digital marketing course. In the write-up, you will describe the qualities, strengths and experiences that make you fit for the program. 

Your digital marketing personal statement is a very crucial document in your application because: 

  • It says who you are and how you developed interest in digital marketing 
  • It gives a sneak peek into your career aspirations
  • It shows how you are distinguished from other applicants of digital marketing 
  • It explains how your skills and experiences are aligned to your passion for digital marketing 

How Long Does a Personal Statement for Master’s in Digital Marketing Have to Be?

One to two
About 500
2500
12 points
Arial, Helvetica or Times New Roman
1” at the top, bottom and both sides
Leave double space between the lines

What Do Admission Officers Want to See In Your Digital Marketing Masters Personal Statement?

Admission officers use a checklist to validate your personal statement. So, your essay must contain the following information so as to win their approval. 

  • Your academic background and how it has influenced your taste for digital marketing 
  • A list of your achievements and how they moulded your passion for digital marketing 
  • Your relevant skills and how you think they will help you during your formation in digital marketing 
  • Your career aspirations after formation in digital marketing
Digital Marketing Personal Statement

How to Write a Personal Statement Digital Marketing?

Your personal statement for digital marketing should show the institute why you are the right fit for their program. To help your essay serve that purpose, you ought to approach it very specifically. 

Here are the steps that will help you write it as expected. 

The first step in writing your personal statement is preparation. To begin with, understand why you are required to write it and then plan your essay accordingly. Read about the institute and the course and understand the format and structure. 

Check if any specific questions are asked:

Some institutes will tell you to centre your personal statement around a few questions that they ask you. If you’re required to focus on such questions, go through them carefully and plan your essay structure accordingly.

Build a strong beginning:

Try to grab the attention of your readers through the very first line of your personal statement. The introduction must provide the reader with the clarity of what to expect from the essay. Also, it should be engaging for the reader to stay focused and intrigued. 

Write a body that suits the introduction:

Both the introduction of your essay and the body should complement each other. They shouldn’t be contradicting. Also, organize the body in such a way that it flows naturally and logically. Divide the body into at least four to five paragraphs with each one focusing on specific points.

Write a conclusion that stays:

Through your conclusion, you should be able to influence the reader to consider your application. For this, the conclusion must stay in the reader’s mind. Make it exceptional by reiterating the whole essay and ending it on a thankful note.

Revise your statement:

After finishing the writing, go through it a few times. Validate it against a few parameters such as the world count, structure, formatting, spelling mistakes, grammatical accuracy and more. If any area appears vague or below the standard, rectify that. 

Paragraph Structure

One of the secrets to enhancing the overall appeal and acceptance chances of your digital marketing personal statement is to structure it correctly. The following structure is an accepted one and can be used in your essay. 

Paragraph One – Introduction:

Introduce the reader to your essay by giving a background of yours and narrating your journey to the field of digital marketing. 

Paragraph two – motivations:

Elaborate your motivations for choosing digital marketing as your career. Say how the idea of it got conceived in your mind and then developed into your passion.

Paragraph three – background:

Write a paragraph to talk about your academic formations and experiences. Try to emphasize how they pruned your relevant skills for digital marketing 

Paragraph four – Achievements:

Pick up the most relevant achievements and expand them with examples and evidence. Convince the selectors that you will continue to repeat your success during the pursuit of your digital marketing program.

Paragraph five – future aspirations:

In this paragraph, talk about your aspirations about the future. How, after the completion of your digital marketing course, will you utilize the insights, skills and aptitude gained from the program for the growth of your professional journey.

Conclusion:

End your personal statement emphasizing the core points you discussed in one or two sentences briefly. Make sure to write it in such a way that it impresses the reader and stays in his mind for longer. 

Digital Marketing Personal Statement Sample 1

It was in the eleventh grade that I came across this famous quote from Peter Drunker, ‘Business has only two functions- marketing and innovation’. I was studying commerce, and could well contextualize this ideology with the world around me. International business has significantly transformed with the digitization of business. In marketing, I have heard that there are no limits. When this entire process gets virtualized, well, I can make out the career prospects awaiting me. At a time when every industry is going for rapid digitization, I would like to carve out a lucrative career in the domain of digital marketing. Marketing has a significant role to play in any industry, regardless of the economy. It would be a pleasure for me to channelize my efforts to fit into a fast-growing industry where I can fervently contribute.

After all, influencing the perspective of customers is an art. Particularly, when potential clients change their standpoints without realizing that they have been cultivated, it makes a great marketer. I would like to transform my existing marketing skills, strengthening the same with my acumen, vision, and communication skills. It was my interest in marketing that compelled me to pursue an MBA. Now that I have completed my master’s degree, I would like to streamline my profile with a specialized program in digital marketing.

During my Business Administration program, I was drawn towards modules like business management. Other aspects that appealed to my intellect are internet marketing and consumer theory. The world is fast digitizing, and this is just the beginning of an eventful millennium. Through my efforts, I have mastered the basics of digital marketing and analytical aspects. Besides, I am familiar with different modules of digital marketing, such as social media marketing, email marketing, affiliate marketing, etc. My flair for creativity has also helped me demonstrate my ability in blogging and developing website content. It’s intriguing to pursue a career where I can continually learn and master new trends. I am already well-versed with aspects like keyword research, running sponsored advertisements on Facebook and Google, and other social media platforms. However, I need to organize my skills and polish the same, leveraging my career with an internationally recognized degree.

It was during my graduation that I capitalized on my opportunities to work on my digital marketing skills. I remember spending my leisure hours developing a website, which I later monetized myself. My first affiliate sale came through Amazon, where I earned a commission of INR 3000. Knowing the tremendous prospect of the industry, I never looked back. Now, I am looking forward to aligning my passion and career goals, pursuing the advanced program in digital marketing from your reputed university in Canada.

During my leisure hours, I spend my time mastering fresh skills in digital marketing. I find my idol in Neil Patel, and follow his blogs regularly. I have also been working as a freelance digital marketer over the last one and a half years. It has been a pleasure for me to interact with international clients and address their needs. Particularly, I find keyword research as the most interesting pursuit, as it involves researching peoples’ interests. Besides, I find my analytical skills that I mastered during my MBA fruitful as I engage myself with these pursuits.

The world is propelling towards a digitized economy. India too has caught up fast with the developments. The government’s ‘Digital India’ campaign tells the story of career opportunities that await me in the country. However, I have already established my client base beyond the borders while working as a freelancer. This is one of the prime benefits of embracing the career as a digital marketer. Once I complete this course, I will establish my own startup in India, offering cost-effective digital marketing to every industry.

Studying in Canada will significantly improve my profile. The country has got a supportive academic environment that suits international aspirants. Besides, I have got the opportunity to learn practically through the pragmatic approach that your university is known for. Considering other aspects like the affordability of education in Canada and the safe academic environment for aspirants, I have decided to study here. The advanced program at your institution, along with the assistance from seasoned industry experts and lecturers will help me leverage my skill set. I am looking for a berth in your university to pursue the program that would help me embrace a gratifying career where national demographics never matter.

We are adding a personal statement for masters in digital marketing PDF sample here for you to go through. Pay attention to the details in it such as the writing tone, paragraph structure and grammatical accuracy.

Digital Marketing Personal Statement Example 2

Mistakes to pay attention to.

These five mistakes in digital marketing personal statements are considered grave by the admission panel. 

Try to avoid them in your writing to ensure maximum acceptance chances. 

Too many cliches:

From the use of inappropriate or irrelevant quotes to writing generically about your motivation for course selection, cliches spoil the beauty of a personal statement.

Not providing proof for achievements:

Anyone can claim achievements. How are you going to prove that you have made a great achievement? Claims about your achievements in personal statements should be sufficiently backed.  

Not correcting the mistakes:

Even if it is a small grammatical error, it will have a significant influence in the final round of screening, especially when the admission venue is too competitive.

Lack of adherence to the requirements:

If you produce a personal statement that fails to comply with the requirements, even if it is of superclass quality, it will make no sense to the selection committee. So, understand the requirements and meet them.

Failure to customize:

Your personal statement must be customized for the purpose. In this case, you are writing it to convince the panel about your choice of digital marketing. So, write everything that makes you best in digital marketing. Produce a tailor-made essay. 

6 Tips That Make Your Personal Statement Powerful

Read voraciously about digital marketing:.

Read a lot to understand the scope of digital marketing and how it will impact the world in the future. 

Use simple language:

A good personal statement is not one that uses complicated language. It is one that makes the messages easily communicated to the reader. 

Reflect your personality:

Listen to your heart and write. Sit quietly and try to focus on your inner thoughts that flow. Write those plainly and then prune them. 

Be straight to the point:

Avoid unnecessary detailing or background information in your writing. Instead, come straight to the point.

To make your personal statement yours, being honest with your writing is essential. Don’t cook up anything to impress the reader. 

Adhere to the recommended length:

Neither too short nor too long. Each word counts. Follow the recommended word count by the institute.

What Will the Future of Digital Marketing Be Like?

Digital marketing is going to be the style of marketing in the future. The world is inching towards that steadily. Studies indicate that: 

  • By 2023, nearly half of the Indian population, which is approximately 700 million, will be active internet users, who can be easily reached via digital marketing. 
  • Indian eCommerce market is going to be worth INR 7 trillion by 2023
  • Digital marketing will create approximately 5 million jobs in India by 2023 

Modules Covered in Digital Marketing Courses

  • Search Engine Optimisation (SEO)
  • Analytics and Display ads
  • Email Marketing
  • Search Engine Marketing (SEM) in Google
  • Social Media Marketing
  • Web Analytics

Universities That Offer Digital Marketing Courses

  • University of Dundee
  • Staffordshire University
  • Heriot-Watt University
  • University of Aberdeen
  • University of Portsmouth
  • Liverpool John Moores University
  • University of California
  • George Washington University
  • Sacred Heart University
  • University of Missouri
  • York University
  • Centennial College
  • George Brown College
  • Lambton College
  • Fanshawe College

Career Options After Completing Digital Marketing

  • Digital Marketing Manager
  • Social Media Manager
  • Pay Per Click or SEM Analyst
  • Marketing Strategy
  • Data Analytics
  • SEO Specialist
  • Content Marketing Specialist
  • SEO Content Writer
  • Mobile Marketing
  • Editing and Copywriting

Did You Find This Blog Helpful?

We are grateful that you have read this blog on digital marketing personal statements fully. 

Did you learn how to write a personal statement for digital marketing without anyone’s support now? 

If you have any questions or clarifications or doubts, we would like to help you further. 

Please feel free to leave your messages to us in the comment section below.

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How to write a personal statement for digital marketing

27 Nov 2022

Digital marketing

Megan Boyle

Megan Boyle

Why do you need a personal statement?

A personal statement is a brief summary that lets employers know a little more about you. Its main purpose is to sell yourself to the reader, and personalise yourself as more than just a name on a CV. A great personal statement can help you to stand out from your competition, so it’s important to get it spot on for the industry you’re applying for. A personal statement for a digital marketing role will be completely different to one for a hospitality role, so read our advice on how to craft the perfect personal statement for a marketing job.

How to write a personal statement for a digital marketing job

Your personal statement should ideally be personalised for each role you apply for. But, there are some general guidelines that your personal statement should follow, especially when applying for a career in digital marketing. So, how do you write a personal statement for a digital marketing job?

Show your enthusiasm

Why do you want this role in digital marketing? Employers want to know – and the more enthusiastic you are, the harder you’re likely to work. You should include why the role, and the digital marketing industry, appeals to you. This will be different for everyone, so be sincere about your career aims and give genuine reasons about why you want the job – not just for a paycheck. If you need some inspiration, read 8 reasons to work in digital marketing .

Include relevant experience

Whether you completed a Marketing degree or you have transferable, relevant skills, these should be highlighted in your personal statement. This makes employers aware of the past experience you have in the field, and how this has shaped your work ethic and skillset. It’s important not to leave this out, as a personal statement should have the primary focus of demonstrating your ability to take on the role. Even if you don’t have experience in marketing, there is other experience which can make you suitable for the role, for example a background in writing or sales.

Use positive action words

Otherwise known as verbs, action words are “doing words”, which highlight the actions you have taken in previous roles. Since you’re selling yourself on paper, these words need to be positive – don’t say what you didn’t do, rather what you did . Examples of this can be ‘increased revenue’, ‘magnified coverage’, or ‘updated existing processes’. Including these action words help employers to see you as a dynamic person, emphasising the things you can do rather than your traits. This is useful as although you may describe yourself as creative, employers will want to see how this creativity is put into practice and can benefit their business.

Keep it short and snappy

A personal statement should only be about 100-150 words long, so it’s important that every word is intentional and works to your advantage. Your personal statement shouldn’t go on for too long – prioritise the most important things to include. For example, if you’ve recently graduated from university, employers would rather hear about the skills you gained there rather than your GCSEs from years ago. It’s up to you to decide what you include, but aim for what employers will view as most impressive and relevant.

Make sure there’s no spelling or grammar mistakes

The smallest mistake can be the difference between you and another person applying for the same role. Double check your personal statement for grammatical or spelling errors, and then check it once more for luck. This is especially important if you’ve claimed to have great written skills or attention to detail – employers will struggle to believe this when you’ve written down the wrong “there”. If you can, ask someone else to proofread your personal statement, as they’ll be able to spot any mistakes you might have missed.

If you’re looking for more career advice, read our blog on how to write a good CV . We also have valuable insights to the world of digital marketing on our Content Hub . To speak to a member of our digital marketing team, get in touch .

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Fresher Digital Marketing CV Example

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CV Tips for Fresher Digital Marketings

  • Highlight Your Digital Marketing Certification : Mention any certifications you have, such as Google Ads, Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing. These certifications validate your skills and knowledge in the field.
  • Showcase Your Digital Marketing Projects : Provide examples of your work, such as a successful social media campaign, a content piece that drove significant traffic, or an SEO strategy that improved a website's ranking.
  • Customize Your CV for the Role : Tailor your CV to the specific digital marketing role you're applying for. Highlight relevant experiences and skills, such as SEO for an SEO Specialist role or content creation for a Content Marketing role.
  • Detail Your Technical Proficiency : List your proficiency in tools like Google Analytics, SEMrush, Canva, MailChimp, or Hootsuite. Also, mention any experience with CMS like WordPress or coding languages like HTML and CSS.
  • Demonstrate Creativity and Analytical Skills : Digital marketing requires a blend of creativity and analytical skills. Provide examples of creative campaigns you've run and how you used analytics to drive decision-making and improve results.

The Smarter, Faster Way to Write Your CV

personal statement for digital marketing job

  • Implemented a comprehensive SEO strategy that increased organic website traffic by 35%, leading to a significant improvement in lead generation and conversions.
  • Managed and optimized social media campaigns across multiple platforms, resulting in a 20% increase in brand engagement and a 15% boost in follower count.
  • Developed and executed a successful email marketing campaign that led to a 30% increase in click-through rates and a 25% increase in sales conversions.
  • Conducted detailed market research and competitor analysis, providing valuable insights that shaped the company's digital marketing strategy and led to a 10% increase in market share.
  • Collaborated with the content team to create engaging and SEO-friendly content, resulting in a 40% increase in website dwell time and a 20% decrease in bounce rate.
  • Utilized Google Analytics to track and analyze website traffic patterns, leading to data-driven improvements in user experience and a 15% increase in session duration.
  • Assisted in the creation and execution of a successful PPC campaign that resulted in a 25% increase in website traffic and a 20% boost in sales.
  • Managed the company's online reputation by responding to customer reviews and queries, leading to a 10% improvement in customer satisfaction scores.
  • Participated in the development of a comprehensive social media strategy that increased brand visibility, resulting in a 15% increase in organic followers and a 20% boost in engagement rates.
  • SEO Strategy Development
  • Social Media Management
  • Email Marketing Campaign Execution
  • Market Research and Competitor Analysis
  • Content Creation and Optimization
  • Google Analytics Proficiency
  • PPC Campaign Management
  • Online Reputation Management
  • Customer Service Skills
  • Data-Driven Decision Making

Fresher Digital Marketing CV Template

  • Worked closely with [teams/departments] to develop and implement [digital marketing strategy/campaign], resulting in [measurable outcome, e.g., increased website traffic, improved conversion rates], demonstrating strong [soft skill, e.g., teamwork, creativity].
  • Managed [digital marketing channel, e.g., social media, email marketing], optimizing [process or task, e.g., content creation, audience targeting] to enhance [business outcome, e.g., brand awareness, customer engagement].
  • Implemented [digital marketing tool or technique, e.g., SEO, Google Analytics], leading to [quantifiable benefit, e.g., improved search engine ranking, increased website traffic].
  • Played a pivotal role in [digital marketing project or initiative, e.g., website redesign, social media campaign], which led to [measurable impact, e.g., increased online sales, improved customer retention].
  • Conducted [type of analysis, e.g., website traffic, social media engagement], using [analytical tools/methods] to inform [decision-making/action, e.g., content strategy, ad placement].
  • Contributed to [task or responsibility, e.g., content creation, online reputation management], ensuring [quality or standard, e.g., brand consistency, positive customer reviews] across all digital platforms.
  • Major: Name of Major
  • Minor: Name of Minor

100+ Free Resume Templates

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personal statement for digital marketing job

CV FAQs for Fresher Digital Marketings

How long should fresher digital marketings make a cv, what's the best format for an fresher digital marketing cv, how does a fresher digital marketing cv differ from a resume, related cvs for fresher digital marketing.

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  • Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

  • How to Write a Personal Statement for a Master’s
  • How to Write a Personal Statement for a PhD
  • UCAS Personal Statement: A Writing Guide And Tips For Success
  • Tips for Writing a Personal Statement for the University
  • How to Write a Personal Statement That Stands Out
  • UCAS Application: Process and Deadlines Explained in Details
  • Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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Sample Digital Marketing Resumes for Freshers (Download Word Formats)

If you are first time applying for a digital marketing job, without any experience, by knowing some simple tips you can make a powerful digital marketing resume, that overshadows the other candidates’ resumes in the interview. 

For most freshers digital marketing is completely out of their syllabus, so they are unsure about what to include in their resume.

However, if you know some digital marketing skills and study the job descriptions, you can write an effective resume even without any experience. 

Here you can find 5 sample digital marketing resume formats, which you can download and customize according to your requirements. 

Digital Marketing Fresher Resume 1

Digital Marketing fresher resume free download

Digital Marketing Fresher Resume 2

Digital marketing resumes for freshers doc with no experience

Digital Marketing Fresher Resume 3

Download sample Indian digital marketing freshers resumes in Word format

Digital Marketing Fresher Resume 4

Digital marketing fresher resume India

Digital Marketing Fresher Resume 5

Fresher digital marketing resume in Word

Tips to Write a Good Digital Marketing Resume

1. start with a strong resume objective.

Use a simple personal statement i.e. career objective which states your goals, skills, and enthusiasm to work in a dynamic environment.  You don’t need to explain everything in detail, a simple outline will be enough.

2. Showcase Your Digital MarketingSkills

As a fresher, it is highly important to showcase your digital marketing skills such as content writing, SEO, PPC campaigns, SEM, etc. Your skills act like keywords in your resume, the algorithms of the job portals filter your resume through these keywords and recommend your profile to the right recruiters.

3. Use a Clear, Professional Format

Since you are applying for digital marketing jobs, there is no need to use a fancy modern resume format, always use a simple and clear resume, that focuses only on your skills. Use simple fonts like Arial, Times New Roman, Garamond, Roboto, Franklin Gothi, Segoe UI, Calibri, Cambria, etc.

4. Include Relevant Internships or Projects

Companies prefer freshers who have internship experience. Internships are really important for freshers. Even a short internship experience will separate your profile from the other candidates who haven’t done any internship. Mention the company name and your role in the internship. You should also include any certification programs that you have finished related to the digital marketing field.

5. Match Your Interests/Hobbies with Digital Marketing Field

Interviewers want to know about your personal details, and most of the time they ask you questions about the personal interests/ hobbies you stated in your resume. So you should add hobbies related to the digital marketing field or fields you are passionate & aware of.

6. Tailor Your Resume for Each Job

The common mistake freshers make while applying for jobs is they use the same resume for every job, that is not the right way to apply for jobs. You should always modify your resume according to each job you apply. Read job descriptions carefully, find the skills required, and use them as keywords in your resume.  

7. Proof Read and Get Feedback

It is common to make mistakes in a resume, you cannot identify them at first sight, so proofreading will help you find any grammatical or spelling mistakes. If possible take feedback on your resume from your mentors and seniors in the digital marketing field.

1. What is the Objective of a Resume for Digital Marketing?

  • Career objective is your personal statement that describes your goals, skills, and knowledge of various tools any the field you are applying for the job. 
  • Make sure what you have written in your career objectives, sometimes interviewers ask questions around it.

2. What should Frsher Include in their Digital Marketing Resume?

  • Career Objective
  • Internship Experience
  • Projects/Certifications
  • Technical Proficiency
  • Personal Interests
  • Personal information

3. Importance of Internship in Digital Marketing Resume?

Internships are crucial for freshers to get jobs in the digital marketing field. By doing an internship you get practical knowledge, and companies prefer candidates who have practical knowledge more than theoretical knowledge. So it is always recommended to do an internship whether it is big or small.

4. Importance of Certifications in Digital Marketing Resumes?

Certifications show your enthusiasm, and eagerness to learn new things related to your field, it also helps you gain an edge over other candidates. Certification boosts your resume. There are several free certification programs offered by Google AdWords, Analytics, Hubspot, Facebook, etc.

5. How Long Should a Fresher Digital Marketing Resume Should Be?

In the Indian context, most employers prefer to read a 1-page to 2-page resume. So focus on the important information related to the job and remove everything unwanted. Your main goal is to present to most persuasive information in a short format.

6. Should I Use a Modern or Simple Resume format while Applying for a Digital Marketing Job?

I recommend you use a simple, clear, and easy-to-read traditional resume format. Your resume should not dominate the content. 

Recommended

  • Sample Digital marketing resumes for experience in Word format.

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Marketing Personal Statement

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Marketing 3

Have you found your ideal marketing role? Stand out from other applicants by writing a winning marketing personal statement for your CV.

Follow our expert advice and guidance to create a marketing personal statement that successfully presents your knowledge, skills and past experience to create a fantastic first impression to your prospective employer.

We advise that you use this 100-150 words to provide examples of how you perfectly match the job specifications, and why you are the perfect candidate for this marketing role. If you’re looking for personal statement examples, or further advice on  how to write a generic personal statement , Fish4jobs has you covered!

What to include in your marketing personal statement

Why you are applying for the role

  • Apply your knowledge of marketing and all the impact marketing (and your role) has on the business department.
  • Mention what you are expecting from the role. For example if you wish to develop your marketing skills further or develop communications with larger amount of clients.
  • Mention the skills you already have and why would they help out the company and the role you are applying for.

Why you’re applying for the specific role

  • Mention what appealed to you about the role advertised.
  • Research and mention what you know about the company and what appeals to you.
  • Highlight the skills you possess, and why this would make you a great asset.
  • List your School/College/University.
  • List any relevant qualifications to the role.

Your marketing experience

  • Provide examples of the experience you have so far, keep this top level as your CV will allow the employer to read further information.

Short Example

Highly motivated, respected and creative marketing professional with an upper first class honours in Marketing from the University of Canterbury, and three years experience in the industry. I possess valuable experience working as Marketing Executive in a number of agencies. In my previous roles I was involved in planning, launching and analysing campaigns, curating content for a range of clients, social media management and email marketing. As a positive, enthusiastic and energetic individual, with excellent communication skills – both written and verbal, I strongly believe that I would be an asset to your team.

If you’re searching for a new marketing role, then you can review our other helpful resources for applying to a job in marketing:

Marketing Manager CV Template

  • Marketing Executive Cover Letter Template

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StandOut CV

Digital marketing CV examples

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If you’re looking to land a top digital marketing job, then you need a strong CV.

Whether you are an all-round digital marketer or a specialist within a particular area, such as SEO, PPC or social media; your digital marketing CV needs to communicate your value to employers quickly, and show recruiters that you are perfect for their job.

This detailed guide includes 5 digital marketing CV examples and a range of professional CV templates – to guide you towards creating your own winning CV.

CV templates 

Digital marketing CV example

Digital Marketing CV-1

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Digital marketing executive CV example

Digital Marketing executive CV-1

Digital marketing intern CV example

Digital Marketing Intern CV-1

Content marketing manager CV example

Content Marketing Manager CV-1

SEO executive CV example

SEO Executive CV-1

The digital marketing CV example  above shows how the structure and format work in practice.

Your own CV will of course be unique, but this should give you a good base to work from, and an idea of what elements you should be highlighting.

Pick a focus for your digital marketing CV

Before you write a single word of your CV, you must decide on its purpose.

As a marketer; if you were planning a SEO campaign or building a landing page, you would firstly need to determine who you are looking to target, and what goals you are trying to achieve.

Without knowing these 2 factors, your marketing efforts will probably fail.

Your CV is your marketing material for your job search, so it’s important that you know it’s audience and purpose before you start writing it.

You need to ask yourself:

What types of roles will you be applying for?

Digital marketing covers a broad spectrum of activities, so you need to be clear about exactly which roles you are applying for, before you start crafting your CV.

For example you may be applying to…

  • SEO specialist roles where the job is solely focused on organic traffic generation
  • Email marketing roles where you will be tasked with increasing sales via email campaigns
  • Digital Marketing Manager roles where you are responsible for the full digital marketing spectrum of a company or area within a company.

Who will you be sending your CV to?

Once you have determined the types of roles you will be applying for, you can also choose what type of employers you will be targeting.

This could be one or more of a broad range of organisations such as:

  • Digital agencies who work with multiple clients
  • Online retailers
  • A specific type of online retailer: such as clothing, homeware etc.
  • Insurance companies

Once you know the roles and companies that you are targeting, you have a clear focus for your CV.

This part of the of the process is similar to creating a buyer persona in marketing terms.

As a marketer, you probably know that if you try to attract everyone in a campaign with too broad targeting, you will probably end up attracting nobody.

The same is true of your CV.

If you make it too broad, you won’t impress many recruiters  or employers because you will not appear as an expert in any particular area.

The more narrowly you target your CV, the more attractive it will be to those who you are trying to reach.

Here are some examples of good CV focuses:

  • SEO Manager for Online Retailers
  • User Experience (UX) Designer for Digital Agencies
  • Social Media Manager for Large Corporates
  • Digital Marketing Manager for Cross-industry Small Businesses

Note: It’s OK to focus your CV solely on your skills and apply cross-industry, if you don’t have an industry specialism or preference.

Also, if you are looking to apply in 2 or more very different areas, it’s best to have multiple CVs that are each strongly targeted towards each specific area.

To help you pick a focus for your digital marketing CV , we have created this handy infographic which shows 63 valuable digital marketing skills you could potentially add to your CV.

63 valuable digital marketing skills for your CV

Research employer needs

Once you’ve decided on a focus for your CV, you need to determine what qualities your target employers are looking for in a candidate.

Failing to do this will mean that you are simply using guesswork to generate the contents of your CV.

After some thorough research, you will know exactly what to put in your CV to impress recruiters, and therefore writing it will become much easier.

So how do you research employer needs?

i) Hit the job boards

One of the easiest ways to research employer needs is by visiting a relevant job website and scanning through plenty of digital marketing jobs that you would apply for.

Make a list of the candidate requirements that frequently appear, to gather the most important attributes for employers.

Focus on hard factual skills like the ones in the above infographic.

Don’t worry too much about soft skill s like, “motivation”, “team work” etc. as these types of qualities are generic and needed in any job – recruiters will not be actively searching for them.

ii) Scan LinkedIn

A global search for “digital marketing” on LinkedIn , returns over 6 million profiles, so you should be able to find some strong profile examples in your niche.

If you’re already on LinkedIn, you will probably have a decent network of peers to scan through. If not, then sign up and start connecting with colleagues and friends.

Search for professionals who are working in similar roles to the ones you are applying for, and take some inspiration from the skills and tools they are including in their profiles.

Once you’ve decided a focus for your CV and researched the needs of your target employers, you will be in a much stronger position to start writing your CV .

Most candidates write their CV without any research, based on what they think is important and usually end up with a CV that only impresses themselves.

If you want to impress employers, you need to find out what will impress them first.

Formatting and structuring your digital marketing CV

Now that you understand the message you are trying to convey with your CV, you need to create an effective structure and format .

When formatting your CV, you must bear the 2 following points in mind.

1) Easy reading

Recruiters and hiring managers sometimes see hundreds of CVs in a week, so make it easy for them to navigate your CV and find the information that they want.

2) Professionalism

Your CV is often the very first impression that a recruiter will have of you, so it should look immaculate and not give them any reason to doubt you.

Quick tip:  If you worry that your spelling and grammar might not be correct, try using our quick-and-easy CV Builder  to eliminate the risk of making mistakes.

The diagram below shows a very high level overview of how you should structure your digital marketing CV.

CV structure

I would advise writing your CV in Microsoft Word, as it has all the features you will need for writing your CV and is generally considered to be the standard format amongst recruiters and employers.

Don’t be tempted to go wild on design by adding logos and multiple colours – it can cause distraction and confuse CV scanning software . Keep it simple and focus on the written content.

Create an eye catching profile

Your profile is a short introductory paragraph which sits at the top of your CV. It summarises you at a very high level and tells readers the benefits of hiring you.

As your profile will be the first visible point of your CV once it is opened, it needs to make a big impact.

If your profile doesn’t contain the important requirements for your target roles, some recruiters may close it down without reading any further – which is bad news for your applications.

Think of your profile as a quick sales pitch to get your foot in the door.

As a digital marketer, your profile should include:

  • Type and size of companies/clients you have worked for
  • Specialisms with digital marketing (SEO, email marketing, PPC etc.)
  • Type of projects you have worked on and their size and impact
  • Tools and technologies you are familiar with
  • Relevant qualifications
  • What problems do you solve for your employers? (increase engagement, boost revenue, increase conversion rates?)

You should avoid using too many cliche terms such as;

  • Hard working
  • Team player
  • Self-motivated
  • Positive attitude 

These phrases are too generic and don’t tell readers anything factual about you. Recruiters will be searching for hard factual experience, skills and knowledge – not cliche phrases.

Here is an example of a digital marketing CV profile.

Digital Marketing CV profile

Try to keep yours to around the same length whilst maintaining a punchy and professional writing style.

See more CV profile examples here .

Add a core skills section

By adding a bullet pointed core skills section just underneath your profile, you can ensure that essential points instantly jump out at readers to give them a very quick snapshot of your skill set.

CV core skills

These points should include skills, tools, qualifications and anything else that ties in directly to your target employers’ requirements.

Bear in mind that it’s best for your current or most recent role to be visible when the CV is opened, so keep your profile and core skills short enough to allow this.

It’s similar to keeping important elements above the fold on a web page, to ensure they are seen without making the user scroll down.

Write your CV role descriptions

Your role descriptions give you a great opportunity to describe how you contribute to your employers’ success. They must be organised and structured correctly in order to communicate your message effectively.

Firstly, your roles should be listed in reverse chronological order, with plenty of detail in recent roles, and less detail in older roles. This is because recruiters will be most interested in your recent work to gain an understanding of your current capabilities. They won’t be so interested in the work you did years ago, but it should still be included (in less detail) to show your career path.

Work experience

Structuring your roles

To ensure that your roles are easy to read, navigate and understand, a logical structure is crucial.

Head the role up with an introductory paragraph that summarises:

  • What your employer does
  • What your area/team do (if working for a large firm)
  • Where you sit within the hierarchy
  • What the overall goal of your role is
  • How your work contributes the goals of your employer

Digital Marketing example role

Once you’ve set the scene with an informative intro; list your responsibilities in a series of bullet points to demonstrate your daily/weekly/monthly activities.

Keep the bullet points to one line in length to allow easy scanning, and where possible, try to show how your actions benefit your employer.

Responsibilities will differ from job to job but some important things to include are:

  • People you interact with: clients, colleagues, vendors, contractors, regulators etc.
  • Tools and languages used: HMTL, WordPress, Mailchimp, Facebook, Hootsuite etc.
  • Work produced: Web pages, articles, email campaigns, reports etc.
  • Projects you contribute to: website builds, marketing campaigns etc.
  • Environments worked in: busy agency, secure government building etc.

Show your impact

Impact of achievements in CV

If you really want to prove your value as an employee, include some impressive achievements that have impacted the business greatly.

In digital marketing, achievements could include:

  • Increasing traffic to a website or page
  • Building a huge social media following
  • Generating a large number of leads for a service or product
  • Increasing revenue for an employer
  • Gaining an industry recognised award

These types of achievements show employers the benefits they can expect to see, if they bring you on board.

Add numbers

Ideally you should quantify your value by adding tangible facts and figures to back these achievements up.

For example:

  • Built a 10k Facebook following and 20k Twitter following from scratch
  • Generated a 300% uplift in organic traffic to website in 6 months
  • Generated 5,000 leads and converted 30% into high value sales
  • Delivered PPC campaign with a £20k return on investment

By including numbers in your achievements, you make them instantly recognisable to readers and allow them to bench mark you against other candidates.

Education, qualifications and technical skills

Your education, qualifications and any relevant technical skills should be listed in detail at the bottom, as in the example below.

Important aspects from this section should be repeated in your profile to ensure they are noticed by recruiters.

For experienced candidates, your profile will be focused around your work experience, but for junior candidates (such as school leaver and graduates) your profile will be more focused on your education and qualifications.

Education

Interests and hobbies are an optional section. I would only recommend adding your interests if they are relevant to your target roles or digital marketing in general – or if they are particularly impressive.

Work/digital marketing related interests

  • Creating your own websites
  • Writing articles or blogs
  • Selling products on eBay

Impressive interests

  • Running marathons
  • Volunteering
  • Organising events

Final checks

Your CV is a professional marketing document for your services, so it needs to be immaculate. It only takes one mistake to make a recruiter doubt your credibility.

Before you take your CV out on the job market, proof read it thoroughly to make sure that there are no spelling mistakes, grammar errors or typos.

Don’t rely on spellcheck to do all the work for you.

Conclusion – your digital marketing CV

If you want to create a CV that will secure interviews in the digital marketing space, follow the steps above to pick your niche, create a professional structure, and fill the CV with appealing content.

If your CV can quickly communicate your skills and the benefits of hiring you, you will definitely capture the attention of recruiters and employers.

More regions: Digital marketing specialist resume (Australia)

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personal statement for digital marketing job

Digital Marketing Assistant CV Example (+ Guide)

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This easy-to-follow guide has been created to give you all the necessary information, examples and tips to help you write your perfect digital marketing assistant CV and secure more job interviews. Let’s get started!

  • Digital marketing assistant CV example
  • Download CV template (Word format)

How to structure and format your CV

  • How to write a perfect CV (a step-by-step guide)
  • Personal profile statement example
  • Duties to add to your CV
  • Useful skills to add to your CV
  • Tips on making your CV more effective

61 Marlborough Crescent Southerness DG2 4ZE Mob: 079 6608 2968       Email: [email protected]

I am a high confident, motivated, articulate and tech-savvy Graduate with over two years experience in Digital Marketing and Online Communications. I consistently strive to work to the best of my ability and deliver professional standards at all times and in all circumstances. My key strengths are; communications (both oral and written), social media and the ability to relate to customers in a digital environment.

  • 1st class Hons degree in BSc Marketing from Kingston University
  • Achieved three A-Levels at grade B
  • Student Ambassador (2 Open Days), Upper Lane College
[1:1]

Relevant Modules:

  • International Retailing
  • Communications and Media Management
  • Marketing in a Digital Environment
  • Strategic Business Strategies and Intelligence

English: B Maths: B Business: B

Main duties performed:

  • Collate, proofread, publish and update entries on the University website/intranet;
  • Data entry of student/staff profiles, expenditure, resources and website analytics;
  • Provide administrative support to sub-groups within the School of Engineering;
  • Produce documentation for new members of staff and work experience students;
  • Liaise with relevant academics, in particular, programme directors, to create and/or update the materials for the forthcoming UG and PG prospectuses;
  • Work closely with senior academics to prepare marketing materials, e.g. leaflets, brochures and booklets, to promote the University to external stakeholders;
  • Promote the University to external stakeholders on events, open days;
  • Liaise with relevant students and staff to create digital profiles on the website;
  • Liaise with external suppliers to get materials ready, printed and delivered.
  • Being solely responsible for the content management of the company’s website
  • Market research on competitors and drawing up marketing strategies
  • Interpret and present Google Analytics data and reports
  • Submit stories to major search engines for indexing
  • Monitor website’s traffic and conversion rates on a daily basis
  • Create, edit and update website entries and pages
  • Responsible for the company’s social media accounts (Facebook and Twitter)
  • Making small tweaks to the design and structure of the website
  • General Administrative duties such as answering phones and filing

Qualifications

  • Fast Track Digital Marketing course (two days)
  • ECDL (European Computer Driving Licence)
  • Skilled in the use and utilisation of various Content Management Systems (CMS) such as WordPress, Joomla! and Drupal.
  • Specialist in Search Engine Optimisation (SEO) and Google Analytics
  • Excellent communication and interpersonal skills
  • Excellent copywriting and proofreading skills
  • Social Media (Facebook, Twitter, LinkedIn, etc.)

I enjoy socialising with friends and family, watching TV (BBC Click, The Gadget Show, documentaries), reading self-improvement books, and computing.

digital-marketing-assistant-cv-example

What makes this CV effective?

  • Clear and Concise Formatting: The CV is well-structured with clear headings and bullet points, making it easy to skim and extract key information.
  • Relevant Content: The candidate has focused on including relevant information related to their career goals, skills, and experiences, ensuring every detail adds value to their application.
  • Tailored to the Job: It’s evident that the candidate has customised their CV for the specific job they are applying for. They have emphasised skills and experiences that directly align with the position’s requirements.

Download CV template

CV template

  • Save time and effort
  • Guaranteed correct CV structure
  • Word document (.docx) format
  • Fully customisable

How to save your CV as a PDF document:

  • Click on File > Save As > Select “PDF” from the drop-down menu.
  • Use a standard CV format and structure: You should always stick to a standard CV structure which is familiar to employers. Unconventional CV formats tend to catch employers off guard and make it harder for them to find the important information that they are looking for. Check out this good CV example with a proven track record of securing job interviews for candidates.
  • Use a suitable CV font: There are literally hundreds of different fonts to choose from so which one should you use for your CV? While there is no consensus on the best CV font , the following are all excellent options to choose from: Helvetica, Verdana, Ariel, Times New Roman, Georgia and Calibri. One thing is certain, though, don’t ever use a handwriting font for your CV! It doesn’t look professional and it’s notoriously hard to read.
  • Avoid using long, chunky paragraphs: Surveys have shown that employers tend to scan CVs rather than read them in great detail. You can improve the scannability and legibility of your CV by using short sentences, subheadings and bullet points instead of long paragraphs.
  • Experiment with the margins and spacing of your document: Are you running out of space on your CV? One trick to free up some space is to adjust the spacing and margins of your Word document. Type in your search engine, “change margins in Word” for guides on how to do this.
  • Make appropriate use of colour and design features: As a digital marketing professional, a big part of your job will involve working with multimedia (text, images, videos and audio) to promote your organisation’s products or services. A good way to indirectly demonstrate your design, attention to detail and presentation skills is to have a modern, professional CV that stands out from the crowd. Be careful not to overdo it, though!

How to write a digital marketing assistant CV (step-by-step guide)

Personal details.

The first of your CV contains your personal and contact details such as your name, address, telephone number and email address. You may also include a link to your LinkedIn profile or personal portfolio if you have one. Don’t include irrelevant personal details, such as your date of birth, age or gender, on your CV.

  • 162 Northampton Road, London, L32 4WN
  • Mob: 07978396639       Email: [email protected]

Personal profile

Next, you need to write a compelling and concise personal profile statement, also known as a CV summary.

Your personal profile should outline your personal characteristics, experience, skills and abilities to convince the employer that you are a suitable candidate for the job.

Guidelines for writing an effective profile:

  • Keep it short and concise (no more than 4-5 sentences)
  • Use facts, figures and examples to back up your statements
  • Tailor it to the needs of the job

Personal profile example:

I am a technical-minded and methodical digital marketing assistant with more than two years of experience in digital marketing. I have experience with developing, managing and maintaining business websites, blogs and social media channels. My expertise includes search engine optimisation (SEO), email marketing, pay-per-click campaigns, creating advertisement banners and composing and posting online content. In my current job, I increased the organisation’s website traffic by more than 40% by planning and implementing various SEO techniques.

Achievements

This section should contain a list of your key achievements and accomplishments that demonstrate that you are a high achiever with a strong drive and motivation to succeed.

You can mention examples from your studies, work or life in general.

Examples of achievements include:

  • Good grades
  • Awards worn
  • Pay rises and promotions
  • Relevant work experience
  • Leadership positions
  • Participated in charity events

For a complete list of CV achievements, click here .

  • 2 years of relevant work experience in the industry
  • Graduated with a 2:1 degree in BA (Hons) Digital Marketing & Social Media
  • Elected as a class representative at the university

Employment and work experience

The employment section contains details about your previous jobs and work experience. Employers highly value relevant work experience so you should spend some time perfecting this section.

The types of jobs you can include here:

  • Full-time and part-time jobs
  • Paid and unpaid jobs
  • Volunteering
  • Professional placements and internships

For each entry, you should clearly state your job title , start and end dates , the employer’s name and your key responsibilities, duties or achievements .

Main duties and responsibilities performed:

  • Performing search engine optimisation (SEO) to increase the website’s organic traffic from the search engines such as Google, Bing and Yahoo.
  • Planning and conducting online advertisement campaigns (including PPC)
  • Monitoring and maintaining the organisation’s website, blog and social media channels
  • Researching and producing engaging content for the website and social media
  • Using text, sound and video to produce promotional adverts and banners
  • Analysing the performance of marketing campaigns
  • Using Semrush, Ahrefs and Google Search Console to monitor the website’s ranking performance in the search engine results pages (SERPs)
  • Performing a full site audit to identify technical or performance issues
  • Assisting with the day-to-day running of the marketing department and supporting the digital marketing manager with sales and marketing activities/events

Digital marketing duties to add to your CV

  • Copywriting – write and manage web/social media content.
  • Improve the organisation’s online presence.
  • Search Engine Optimisation (SEO).
  • Monitor website traffic with Google Analytics.
  • Assist with website development projects.
  • Graphic design – produce text, images and videos using Adobe Photoshop, InDesign and Illustrator.
  • Conduct market research activities, including competitive analysis.
  • Provide weekly and monthly data reports on marketing campaigns.
  • Database/CRM Management.
  • Email marketing.
  • Keep up to date on digital marketing trends.

The education section contains details of your formal education, enabling employers to assess whether you are qualified for the job or not.

What you can include in this section:

  • Postgraduate degree (MA, MSc, etc.)
  • Undergraduate degree (BA, BSc, BEd, BEng, LLB etc.)
  • Foundation degree
  • Higher National Diploma (HND)
  • National Vocational Qualification (NVQ)
  • School-level qualifications such as GCSEs or equivalent

Each entry in this should contain the following details:

  • Name of the course or qualification
  • Name of the educational institution
  • Start and end dates
  • Key modules, units or subjects studied
  • Grade achieved
2:1
  • Principles of Marketing
  • Contemporary Advertising
  • Creative Concepts and Design
  • Content Marketing
  • Data, Insights and Analytics
  • PR Planning and Reputation Management

IT (B), English (B) and Maths (C).

The qualifications section, sometimes combined with the education section (above), contains details of any additional professional training qualifications that you possess such as additional IT or marketing qualifications.

  • Digital Marketing Certification Course – HubSpot Academy
  • Search Engine Optimisation (SEO) training courses – CIM

The skills section contains a brief overview of your key skills, competencies and abilities.

Guidelines:

  • Copywriting: Research, plan and write compelling content for the web.
  • Search Engine Optimization (SEO): Increasing organic traffic to the website.
  • CMS: Shopify, WooCommerce, Squarespace and WordPress.
  • Social Media Marketing: Facebook, Twitter and Instagram.
  • Graphic design: Adobe Photoshop and Illustrator.
  • E-commerce and B2B marketing.
  • Excellent customer service.

Hobbies and interests (optional)

The hobbies and interests section, as its name suggests, contains some of your hobbies and interests that are relevant to the job and add value to your application.

For example, “managing a personal blog/website” is an excellent hobby to put in your marketing CV because it demonstrates to the employer that you are a technical-minded individual who is capable of managing and growing a website.

The last part of your CV is called the references section.

Here you need to list the details of your two references, people who know you well and can vouch for your skills, abilities and character to the employer.

One of your references must be your previous employer.

The other one can be your former teacher, tutor, coach, manager, etc.

Note: If you do not wish to disclose your references on your CV, you can simply write, “References are available upon request.”

Tips to make your CV more effective

  • Show your passion for digital marketing: The job of a digital marketing assistant is semi-technical and requires some level of expertise and know-how. You should demonstrate your passion for technology, multimedia (text, audio, images, animations and video), online marketing and social media on your CV and give real-life examples of your experiences in these fields.
  • Use the same terminology and phrases as the job advert: Tailor your CV to the needs of the employer and the job. An effective way to demonstrate that you are the ideal candidate for the role is to use the same key phrases and terms that are used in the job advertisement. For example, if the advert mentions search engine optimisation (SEO) and pay-per-click (PPC) campaigns, then you should use the same key phrases instead of generic statements such as “increasing website traffic” or “performing marketing campaigns”, respectively.
  • Send a cover letter with your job application: A cover letter is a one-page letter that accompanies your CV. It informs the employer about the reason for your application and why you are the best candidate for the role. Surveys have shown that only one in four candidates (25%) include a letter with their job application, so if you want to have an edge over the competition you should certainly send a tailored cover letter with your job application.
  • Check your CV for spelling and grammar mistakes: Always double-check your CV for any spelling or grammar mistakes because any mistake, no matter how small, could cost you the job. Spelling and grammar mistakes usually indicate a lack of attention to detail to employers. Remember, you will be put in charge of managing and updating their organisation’s official website and social media channels once you’re hired for this role. The last things employers would want to see on your CV are spelling and grammar mistakes! Ideally, you should let a family member, friend or careers advisor proofread your CV.

You may also like

  • Communications Assistant CV Template (Tips + 2024 Guide)
  • The Perfect Sales Executive CV Example [+ 2024 Guide]
  • The Ultimate Copywriter CV Example [+ A 2024 Guide & Tips]
  • Public Relations (PR) Officer CV Example + 2024 Guide

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personal statement for digital marketing job

MSc Management with Digital Marketing

  • Sample personal statement

personal statement for digital marketing job

28 July, 2022

Msc management with digital marketing share.

  • 12 May, 2013

I am Md S Zaman and with great tenaciousness, I am applying this application to study the course MSc Management with Digital Marketing at BPP University. I am very fascinated to pursue this degree in charge of a proper understanding of advanced theories and techniques in management via digital marketing modules. I believe that if I will be successful in this course I can use my knowledge and skills in emerging areas that can drive growth in digital marketing and management abilities and be used across various sectors throughout my career. After completing my secondary education, I obtained a Diploma degree in Engineering from Bangladesh Technical Education Board, Bangladesh in 2010. For my graduation, I have completed my Bachelor degree in Computer Science and Engineering in 2013 from State University of Bangladesh. After my graduation I have joined as an Deputy Manager in Takaful Islami Insurance Limited and I worked there from 2013 to 2019. Now, I have been working as a Senior Executive (BGIT) in T Sports - Bashundhara Group since 2019. From my professional experience I have realized I need to gain more knowledge about managerial tactics. And now, I want to develop my core skills to use digital marketing tools. I have great communication skills and leadership qualities. My personal interests include socializing, networking data and traveling. My English Language skills have been sharper as my medium of instruction was in English in my bachelor programme. Being a sociable person I want to adjunct the chance to use my earned skills in a professional context. Moreover, I am well informed of BPP University’s outstanding reputation and it will be a concession for me to gain more knowledge via this programme.

Having a UK degree is highly respected by employers in Bangladesh. They believe that, UK degree is more than qualified and expectations are high from applicants with such degrees. And, I want to pursue my Master's degree from BPP University, as the university is known as a leading institution of professional skills and because of its good reputation in teaching. Moreover, BPP campus is known for its modern facilities and innovative teaching methods that support learning effectively in a range of styles. They provide associated lectures with video and written case studies and group studies, presentations by visiting experts, engagement skills sessions. Where in my country the study environment follows theoretical systems which are only paper based and no practical skills can gained. So, I can find my career prospectives by studying at BPP University which would give me the chance to differentiate myself from challenges. The demanding course contents includes as Personal Effectiveness, Leading Through Digital Disruption, Global Strategy & Sustainability, Data Driven Decisions Making, Digital Marketing Strategy and Analytics, Brand Building in the Digital Age, Digital Marketing and Communication, Business Project, I will gain the knowledge, skills and behaviors that are required for my chosen career field. The course will help me to explore how to use data properly to drive performance and manage risk in various times and changes. Most importantly, the thing that motivated me to choose UK is that it maintains a quality management system with high standard in all fields. By researching I have come to know that, a great number of graduates creating the huge number of chances to get placed with leading companies with UK degrees'. I career will be flourishing more and it will be my great achievement if I can complete this degree.

While researching I found that, this MSc degree is best for them who want to develop their management skills with a solid understanding of advanced theories and techniques in digital marketing. As my professional career goal is to be a top management employer so I need to gain more knowledge on the latest developments in leadership theories and methods in management area. With better idea and innovative planning, business can be grow very skillfully. I need to explore the digital platforms for the business and grow brand awareness and to develop my knowledge in digital marketing and management tools. After completion of this degree, I want to be a Business Developer or Marketing Analyst in a well reputed organizations in my home country. From my past study course, I have learned excellent problem-solving, analytical, and technical skills, I believe that this course would be the right choice me to achieve my career objectives. However, I am determined to study this course in the UK as the study environment in my country is quite different and we only have the opportunity to study with local students. Importantly, UK university campuses are safe and free from political and social chaos. Moreover, UK education is practice based and teaching is tailored to meet current industry and business requirements. By researching, I found that top 10 universities in the world, 4 of are held by UK institutions. Also, 83% international graduates feel that a UK degree has helped them to get jobs. This has played a key part in my decision-making when choosing a study destination. Also, UK prepares their students academically and give them soft skills which is helpful for their future career. I believe that the UK is the right choice for my course that will make it better and further open doors for my profession.

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Marketing personal statement example 5.

Since studying marketing during my business studies a level my interest in the subject has grown rapidly, in my opinion marketing is the most influential division of a business.

Not only does it provide information for key business decisions but it also contributes to giving businesses clear direction and targets. This is one of the many reasons I would like to study it further.

The subject as a whole interests me and I have strived to take my interest out of the classroom. Although I have had no direct experiences to a marketing profession I have had previous jobs that have given me some exposure to it and I have tried to draw knowledge from them by trying to understand their various marketing strategies.

Throughout previous jobs I have seen different approaches to marketing, for example a local Chinese takeaway relied heavily on loyal customers and competitive pricing where as a large garden centre invested heavily in branding, attempting to further dominate there position in the local market.

By observing the way these businesses approach marketing I attempted to get involved as much as I could, for example whilst I was working at the take away I brain stormed some ideas for the owner to consider such as loyalty stamps, ‘discount days’ and the ‘create your own dish’ idea.

Many of the ideas I came up with were implemented and have increased the customer base, therefore increasing turnover.

My ICT A level has improved my computing ability and I can adapt to new software quickly, I have also developed my creativity skills further when using multimedia and graphic design software. This could be a valuable asset whilst studying this course.

My business studies a level could also be invaluable on this course as it has given me the basic knowledge of businesses, how they operate and how Marketing is involved within them.

Studying Marketing as a module has given me basic grounding of the subject, studying such topics as the marketing mix and the numerous marketing theories has given me the foundations of Marketing to build upon which will be beneficial because some topics may not come up within the degree, giving me additional understanding.

Each of the subjects I have chosen to study at A Level can be linked with Marketing, some in more ways then others but each has given me experiences that have led me to choose Marketing as my subject to study.

I play rugby which ensures I communicate and co-operate effectively and I also surf which has allowed me to travel and experience diverse cultures.

Taking a gap year has allowed me to fulfil certain ambitions as well as giving me time to thoroughly consider my goals and aspirations whilst keeping in mind what I’ll enjoy studying the most.

I look forward to the educational challenges I may come across whilst studying and I hope not only too progress at a personal level but also become one step closer to laying the foundation for a successful future in Marketing.

Profile info

This personal statement was written by jackweldon for application in 2011.

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  • Personal Statements
  • Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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    Digital marketing CV example. Madison Smart. 80 Main Road. London. NE2 7RS. 070 2610 2424. [email protected]. Personal Statement. Self-starting, enterprising digital marketer with 4+ years of experience and a proven track record of multiplying the client's money through a variety of direct response and e-commerce verticals.

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    To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people's minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also ...