marketing research companies romania

Our Solutions

Brands can build trust and loyalty through meaningful experiences with their clients.

Research shows that consumers favor brands that generate not only value to them, but also strong emotional connections.

What motivates consumers, what triggers their buying behavior?

Our surveys help companies understand how to use data to inspire people, create desire and optimize marketing efforts.

Understanding what drives consumers’ behaviour is the first step to any successful marketing initiative.

We design and implement marketing research strategies to examine your consumers’ unmet needs, identify their motivations and attitudes towards brands or products.

Imagine highlighting the team's 32 years of experience

Experience since 1992

MIA Marketing is an independent marketing research company that decrypts consumer data into insightful findings to help companies make informed decisions that maximize their customers’ journey.

Today, we are a powerhouse name in the field of marketing research in Romania and a well-established member of the local entrepreneurial community.

It is our commitment to find the most suitable research concept for you.

Brand Management

New Product Development

Market Structure

Customer Experience

Shopper Insights

Innovative Insights

Our key professionals.

We are artisans of numbers, creative by nature and highly technical by practice. We are strong advocates of a strategic approach to businesses through tailored marketing research.

Cristian Stefanescu - Research Direction

CRISTIAN ȘTEFĂNESCU

Research Director

CIPRIAN ZAMFIRESCU

FLORINA BOGDAN

Senior Research Consultant

CORNELIA NENCIU

Innovative solutions: mia marketing boosts its advanced analytics centre of excellence (aace).

Based on our relevant experience gained in over two decades of activity in the field of marketing research and involvement in projects with a high degree of complexity, we have built and developed the AACE which provides advisory and advanced analytical services to our customers who wish to use the research insights as well as […]

SONDAJE DE OPINIE

1. Informații generale INSTITUTUL DE MARKETINGA MIA S.R.L., cu sediul in Bucuresti, Str. Arhitect Stefan Burcus nr. 9, Sector 1, Cod unic de inregistrare RO 335600, inregistrata in Registrul Comertului Bucuresti sub nr. J40/17809/1992 va prelucra datele pe care ni le furnizati in acord cu prevederile Regulamentului 679/26 aprilie 2016 privind protectia persoanelor fizice in ceea ce […]

Study: Over half of BVB investors are more interested in buying than selling shares on the stock exchange in 2023

April 2023 MIA Marketing, together with our partners, Cornerstone Communications, a local consulting firm specializing in investor relations and capital markets advisory, has conducted a new edition of the Market Pulse study dedicated to the capital market and retail investor behavior in Romania. The research was conducted between December 2022 and February 2023 on a […]

9 Ștefan Burcuș Street

011415 București, România

Trade Registry No.: J40/17809/1992

Vat No.: RO335600

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WHAT CAN WE DO FOR YOUR BUSINESS

Although we all learn the same alphabet, we write differently

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It's about excellence and we always deliver it

Taking the research tools and breaking the rules

Our expertise is applied easily to meet your objectives

We help companies & brands in Romania understand and connect with consumers to develop better customer insights, innovation and marketing.

Businesses, companies & brands need their daily insights to gain a further marketplace. in a world where globalization seems to polarize all consumers, any new business and marketing decision aims to lead higher profits, creating differentiation and appeal, loyalty towards the brand or not ultimately to become a social missioner., our philosophy, think global. research local., although globalization polarized all environments, we are confident that best driven consumer insights for companies in romania come from the local context: needs, expectations, local culture, beliefs, attitudes, trends, socio-economic aspects and market development or consumer sentiment., company profile, brennan group is a professional romanian market research agency located in bucharest. the company offers in romania market & marketing research services from 2001., over 2500 projects have been completed so far for different types of clients throughout many industries and leading companies., or simply put.

OUR PARTNERS

BRENNAN GROUP

We are a professional team ready to analyze your business situation and come up with the best solutions so that you accomplish your goals. Don’t hesitate to get in touch with us.

Top Digital Marketing Companies
market research

Market Research Companies in Romania

Are you interested in working with reliable market research companies in Romania? Businesses continue to require information on consumer behavior, perceptions, needs, attitudes, and opinions to stay relevant in the market. Hence, you must find and hire the top market research companies in Romania that can help you with accurate information to capitalize on the latest market consumer trends. The below list of marketing research firms in Romania prepared by GoodFirms helps with all the necessary information to identify the industry leaders and make the best business decision based on credible data. Please feel free to browse this record of premier firms and hire the best market research agency in Romania.

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Top Market Research Companies in Romania | List of Marketing Research Firms Romania

TUYA Digital

Very professional and friendly people, we strive to do our best in order for our clients to be completely satisfied with our work.Our SEO efforts are driven not only towards the goal of bringing the client's website ... read more about TUYA Digital

ISRA Center

ISRA Center connects PEOPLE, BRANDS and MARKETS through artful research to endorse clients in taking the next step for better decisions.

rEvolution Media

Due to the lack of an appropriate term, we called it Social Media Marketing, but the rEVOLUTION product is much more complex and provides EVERYTHING a business needs to promote its products, but also complementary ... read more about rEvolution Media

Initially born at the heart of London and in 2018 expanding to Bucharest, Romania, from an insanely passionate and lively team of Top-class Marketers and Strategists, we are on a mission to help Brands get ... read more about Marketiu

We are a agency with experience in digital marketing. Our team is expert with our services. We do branding, creating online magazin, consulting ecommerce, creating ads and so on. Whether you need a service or ... read more about NION

FirstOne.ro - Agentie SEO & Online Marketing

After the initial assessment and setting a short and long term strategy, we will apply the most effective SEO services for your website to surpass the competition and become a magnet for customers.We help you ... read more about FirstOne.ro - Agentie SEO & Online Marketing

Fivetn Development

our company has experience in Web Design, online store creation, SEO, social media marketing campaigns and social media management, mobile applications design, presentation websites and custom platforms as well as CRM platforms, e-Learning, etc. Our ... read more about Fivetn Development

Venum Agency

We are a creative agency which offers efficient, customized solutions for digital marketing. The world is getting more and more digital, even in the business sector. Digital marketing strategies are increasingly implemented and you must ... read more about Venum Agency

Lighthouse Communications

We help companies improve performance by using best practice methodology, tools and applications in business intelligence, segmentation, customer value management, public relations, marketing communications, CSR and employer branding. We are judged to be the finest ... read more about Lighthouse Communications

Formerly known as Brandion Agency, Branziba is your ultimate marketing, design, and branding partner. We understand your business is unique, and we thrive on challenges. As a performance branding agency, we harness your brand potential ... read more about Branziba

Our mission is to help our clients achieve growth through marketing and sales. We seek to unify the marketing and sales journey to deliver a more remarkable buyer experience and, ultimately, drive growth for our ... read more about Cittago

We are a web development agency determined to succeed in delivering a unique and awesome experience to our partners. Our main focus is on e-commerce websites.

Change Agency

Change Agency is a full-service creative agency, offering a range of services from design to end-to-end development. With a portfolio spanning over 50 global brands, we're a forward-thinking digital agency dedicated to helping businesses establish ... read more about Change Agency

Omubo Design

As a complete digital marketing agency in Bucharest with great experience across web design & development, marketing, branding and SEO, we connect with our clients to build a strong digital presence through technology, creativity, and open-mindedness ... read more about Omubo Design

Ludo Solutions

With our team's experience in web design and implementation of e-commerce and online marketing solutions, we understand that any website or web application has a unique profile, adapted to your long-term needs. The solutions delivered by ... read more about Ludo Solutions

Web Design Oradea Bihor, Servicii web design si realizare site-uri web Oradea: Creare pagini web Oradea, Realizare magazin online Oradea si Servicii SEO in Oradea.

Can’t find the right partner for your project?

Get a list of best-fit companies handpicked by our experts that match your requirements.

Focus Groups, Best Online Focus Groups In Poland

In-Depth Interviews (IDIs)

Viewing facility.

Market Research Respondents Recruitment In Poland
Market Research Moderation In Poland
Market Research Online Communities, MROCs In Poland
Ethnography Research In Poland
Market Access Research In Poland
Expert Interview In Poland
CATI Market Research, Market Research Using CATI In Poland
CAPI Market Research, Computer Assisted Personal Interview CAPI
Face-to-Face Market Research, Face to Face Interview Market Research In Poland
Hall Test Market Research In Poland
Car Clinic Market Research In Poland
Mystery Shopping Services In Poland, International Mystery Shopping Service
Phone to Web recruitment
Market Research Online Communities In Poland
Market Analysis
Market Research Competitor Analysis In Poland
Brand Positioning Market Research, Positioning Research Service In Poland
Concept Testing Market Research
Product Testing Market Research In Poland, Market Research Product Testing
Pricing and conjoint
Ad Testing Market Research
Consumer Satisfaction Research, Customer Loyalty Research
Facial Recognition Systems In Poland, Facial Recognition Development
Market Segmentation In Poland
FMCG Market Research in Poland & Europe
Healthcare and Pharmaceutical
Healthcare Market Research Panel In Poland
Medical Focus Groups & IDI Market Research In Poland
Banking and insurance
Power sector
Telecom Market Research & Analysis In Poland
Durable goods
Construction & Real Estate Market Research in Poland
E-commerce in Poland
Market Research Fashion Industry In Poland
Retail Banking Market Research in Poland
Market Research For Export Business in Poland
Customer’s satisfaction
Social Market Research in Poland, Social Research For Local Government
Facility i-view

International Data Collection

Career In Market Research In Poland

Market Research in Romania

Combining qualitative and quantitative methods for reliable data collection.

Reliable data collecting is crucial when conducting market research in Romania and internationally in order to obtain precise and useful insights. We have in-depth understanding of the Romanian and Eastern European market and the subtle cultural differences that can affect research outcomes due to being local experts. We pledge to give you high-quality, individualized research, focusing on both qualitative and quantitative research techniques. Contact us to get a quote for Romanian or CEE region market.

Get a quote in under 24 hours

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Czech Republic

Bulgaria Map Shape

Hungary Map Shape

Slovakia Map Shape

Market Research Romania – Local Expert for Reliable Data Collection

Stratega Market Research is a full-service market research covering Romania and other CEE region countries (Poland, Hungary, Ukraine, Baltics and more), offering qualitative and quantitative research services including recruitment, viewing facilities, research moderation, and simultaneous translation. In Romania, our company specializes in consumer, healthcare, and business-to-business market research. Customers can access traditional and online focus groups, telephone interviews, and online communities through us. We make sure that our clients can comprehend the research analysis, summary reports, competitive analyses, and presentations in English so they may make informed conclusions from the results. Our Romanian project managers speak fluent English, have a tremendous amount of expertise with conducting global market research, and provide local knowledge.

As a reliable and experienced partner for international research agencies and consulting companies, we can work as a data collection partner or as a stand-alone full-service market research provider. Our clients obtain high-quality, precise, and usable data collecting thanks to our vast experience and knowledge of the Romanian market, as well as to our global perspective. To find out more about our Romanian market research services, get in touch with us right away.

[email protected]

Expert Data Collection For Comprehensive Market Research in Romania

Traditional and innovative market research methodologies for gathering reliable and compelling data. Best in class market research, fieldwork services, recruitment, and research facilities.

Quantitative

Online qualitative, in-person qualitative, mystery shopping.

Proposals Delivered Instantly

Specialized Market Research Services for In-Depth Insights into the Romanian Market

We are a recognized market research company with knowledge and experience in various industries. Our web panels and respondent recruitment services include business-to-business research in addition to consumer, healthcare, as well as other types of research..

Consumer Market Research

The consumer market research study conducted by Stratega is the result of years of accumulating a vast library of questions and market research in Poland.

Healthcare Research

Our professional collaborations with Eastern European nations combine in-depth business understanding of medical equipment with a novel approach to pharmaceutical marketing research.

B2B Market Research

Due to its expanding economy, consumer and retailer confidence is high in Eastern Europe; Stratega’s market research services enable access to all sorts of respondents and the identification of best practises for B2B product positioning strategy.

Qualitative Market Research – Unlocking Valuable Insights For Romanian Market Research

The social world in which we live centers around our interactions with each other. Cultures, relationships, and values can tell you a lot about society’s expectations. Qualitative market research allows you to gain deeper understanding and insights while testing concepts of products and services with your target groups.

Online Focus Group

Bring a group of people together to learn more about your product by asking them open-ended questions.

Recruitment

Identify and attract a target group that most nearly fits your intended audience.

Focus Groups

Asking expansive questions will help a group of individuals get together to share opinions and learn more about your product.

Let our interviewers gather statistical data and subjective impressions by interviewing individuals at length.

User Experience (UX)

Do you want to make sure your product is user-friendly and approachable? User experience is fruitful methodology that focuses on customer’s experience with particular product, service or even brand. It is all about opinion of interaction, the insights that come from actual using the tested artefact.

Use our iView facility to gather respondents, demonstrate products and collect results.

Online Communities

Gain marketing insight from a closed member group of like-minded persons.

Target Groups

Discover what a target audience perceives about your product or service by gathering feedback from a full-service research agency.

Data-Driven Insights – Quantitative Market Research For Accurate Romanian Market Research

Stratega is a market research agency based in Poland, offering services both domestically and abroad – notably in Romania, Ukraine and other Eastern European locations. We offer panels in Romania, Poland, Czech Republic, Ukraine, Hungary, Bulgaria and across the whole region.

We provide quantitative research services in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria where we support corporations, foreign investors, international market research agencies, and online panel providers with online, telephone, F2F, and market research.

Stratega delivers quantitative market research services that covers a wide variety of target groups.

Computer Assisted Telephone Interviewing (CATI) is an interviewer-led questionnaire that occurs over the phone, in any geographical region. A computer handles all data routing and aggregation for quick turnaround results.

Face-to-Face

Face-to-face quantitative market research lends itself to situations where measuring sensory response is necessary.

Car Clinics

A hands-on marketing analysis of user response to vehicle features to improve design elements, branding, and pricing.

Computer Assisted Personal Interviewing (CAPI) takes place face-to-face, making it the best choice when needing to show material to respondents.

Also known as a Central Location Test (CLT), the Hall Test gathers impromptu responses from people at a public location.

Using a predetermined rubric, anonymous shoppers rate their retail experiences.

Interviewers conduct online surveys and questionnaires to provide some of the fastest results and most cost-effective market research in Poland.

Phone to Web

Automated calls ask pre-identified respondents a series of questions and computers collect responses from online communities.

Product Testing

Get insightful feedback from users about your invention with the help of a professionally conducted product testing research.

Excellent project management, Great Team Overall, I had a fantastic experience working with Stratega’s team, and I would not hesitate to work with them again in the future. Their outstanding project management skills and attention to detail make them an ideal partner for any research project. I’m confident that they can handle any project with the same level of excellence that they demonstrated during our collaboration.

Great recruitment, great respondents Stratega helped us recruit an online community across several markets which was run on a qualitative platform, and we were impressed with the quality of respondents they provided. We had real people, with strong opinions. The insights we gained were very deep, and our client was extremely happy with the results. I highly recommend them for any research project or recruitment needs.

Outstanding data collection and research Stratega’s expert team delivered on-time, high-quality data collection and research with exceptional client support. Their attention to detail and willingness to go above and beyond on every stage of the project was very helpful with many stakeholders involved on our side. I strongly recommend them for any research project. The insight we received on our concept testing project were very clear.

Clients and brands we worked with

Mystery shopping – expert evaluation of romanian market.

We provide mystery shopping services across all industries and shopper types. Our experience includes large automotive audits, consumer mystery shopping, banking and online banking, as well as many sectors of B2B where we use real entrepreneurs as shoppers. Our in-house recruitment team can provide nearly any profile of shoppers

What can you do for my business in Romania?

We do market research and data collection in Romania . We offer qualitative and quantitative market research services, including online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. We recruit consumers, B2B , and healthcare professionals like doctors, nurses, and patients. Our large panel and in-house recruitment team can handle almost any project.

How is the Romanian economy performing, and what is the population like?

Romania’s economy is a high-income mixed economy with a skilled labor force and a very high Human Development Index; it is ranked 12th in the European Union by nominal total GDP and 7th when adjusted for purchasing power parity. For foreign direct investment, Romania ranks first in Central and Eastern Europe . The biggest producer of electronics in Central and Eastern Europe is Romania. Romania has developed over the past 20 years into a significant hub for research into associated hardware, information security, and mobile technologies. In industries like IT and auto manufacturing, the nation dominates the region. The nation’s capital, Bucharest , is one of Eastern Europe’s top commercial and financial hubs. However, challenges for the country’s cities are anticipated to persist – in the near term, increasing global inflation, and in the longer run, population aging .

What kinds of research services can we provide to clients in Romania?

We offer qualitative and quantitative market research services and data collection in Romania . We also offer mystery shopping services. These services include online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. In addition, we conduct shop audits, mystery shopping, and car clinics. We recruit customers, business-to-business clients, and healthcare professionals such as physicians, nurses, and patients. Our extensive panel of candidates and in-house recruitment team are both capable of managing virtually any project. Either as a standalone full-service supplier of worldwide market research or as a data gathering partner for international research agencies and consultancy firms, we are able to fulfil both of these roles. In addition, we offer research analyses, summaries, reports, evaluations of competitors, and presentations in the English language.

What makes us unique in comparison to the other market research companies in Romania?

Being an independent organization that conducts market research, Stratega Market Research is committed to providing research services of the highest possible caliber to companies located in Romania and around the region. When it comes to collecting and analyzing data, our team of market researchers and data processing professionals uses the most up-to-date methods and tools available. This helps to ensure accurate and dependable results. In addition, we place a significant emphasis on providing excellent customer service. We do this by cultivating intimate relationships with each of our customers in order to better comprehend the specific requirements of each one. We are well-equipped to assist businesses in Romania and beyond in gaining vital insights into their target audiences as a result of our substantial experience in the region as well as our patented web panels. These panels allow us to conduct online focus groups. We have created a reputation for providing high-quality research solutions that assist our clients in accomplishing their objectives, and our client portfolio includes both large and small enterprises operating in a wide range of industries.

Meet Our Team

Our team includes experienced researchers and project managers located across the region with in-depth expertise in the local markets we cover.

Market Research Articles

Meet us at succeet 2024/2025.

Malgorzata Widomska 2024-03-27T09:41:54+01:00 March 26th, 2024 at 2:54 PM |

We're excited to announce our participation in Succeet 2024/2025! This event serves as a gathering point for industry leaders and innovators, converging to explore the latest trends and breakthroughs in market research. As you [...]

Exploring Market Research Trends: Stratega’s Presence at Esomar Congress 2024

Malgorzata Widomska 2024-03-26T20:43:41+01:00 March 26th, 2024 at 10:34 AM |

Exciting developments are underway in the world of market research as our Stratega team prepares to take part in the highly anticipated Esomar Congress 2024. We're no strangers to this event - you can delve [...]

Navigating The New Realities of Market Research in 2024

Dawid Moskalczuk 2024-03-26T20:45:14+01:00 March 10th, 2024 at 5:37 AM |

Embracing Change and Innovation As we embark on 2024, the landscape of market research is not just evolving; it's undergoing a revolution. This year stands as a testament to how adaptation and human [...]

SPECIALIZATIONS

00-807 Warszawa, Al. Jerozolimskie 96 Phone: +48 (22) 290 43 74 Email: [email protected]

90-521 Łódź st. Wólczańska 125

130 00 Praha 3 – Žižkov Roháčova 145/14 Česko

Durable Goods
Social & Public Services
DecisionMap <U&A segmentation studies>
ShopperVu <shopper research>
Diagnosis Rates
T:Business <business telecommunications market>
res!com <residential telecom market>
ImproveFit <conjoint analysis>
MarketFit <simulated market test>
TrialFit <product test>
PriceSpan <pricing studies>
PackDrive <package test>
ExploreFit <concept test>
ExcellenceMetrics <customer satisfaction & loyalty>
ScoutStraight <mystery shopping>
StaffChoice <employee satisfaction>
WorkDrive <employee performance>
add+impact ® <communication test>
CommCheck <copy test>
CommTrack <brand & communication tracking>
Omnibus Research
Quantitative
Qualitative
Data processing
Statistical Analysis & Modelling

Mercury Research is the largest independent full-service market research company in Romania. We built this position by being first choice partner for companies that use information at its highest value in their business and marketing decisions.

Experience in marketing research in Romania since 1994
Commitment to trust, partnership and long term thinking
Focus on clients' business objectives
Tradition of excellent service
Industry specialized consultants
International capability

Key findings and actionable results of the marketing research we deliver aim to support you with necessary information to make the right decisions.

We care about your business, and this guides the way we design and report our studies. We will not stop at offering best practice information, we will understand and deliver most useful information for your company decision system. Our industry specialized research consultants are best suited to understand your information needs, counsel on appropriate research methodologies, and interpret the research results.

Non-Exec Chairman

General Manager

Marketing Director

Senior Research Consultant

Agile research. Empathic solutions

By leveraging agile research and empathic solutions, you can unlock your business growth potential through customized research studies. from gaining market insights to enhancing customer experience, our approach empowers your success, our solutions.

Communication Research

Through rigorous analysis of messaging, media channels, and audience responses, we provide actionable insights that help businesses optimize their communication efforts to drive engagement and nurture brand loyalty.

Marketing Research

Better marketing through Research tools designed for identifying & adjusting marketing strategies with everchanging consumer needs

Institutional Research

Making use of developing strategies, evaluation analysis and customary, each study maps the territory client’s development strategy should address and focus on

Innovation Research

CMR helps find & grow new research products designed to progress the adherence of our partners with theirs KPIs (Bar, BARres, InZights, BARroc)

OUR MISSION

Our story becomes one written every day by our optimistic team and you, our dear clients. We get inspired by every research project, and allow us to grow with it. We use our research tools, training and consultancy to obtain a compelling research report that contributes to your business strategy. Let’s discover the concept that best defines your business. We will help you design a new business path or to improve the current one.

In the world of market research, agile methodologies have become increasingly important in recent years. By prioritizing flexibility and iterative development, research teams can quickly adapt to changing market trends and consumer preferences, resulting in more accurate and actionable insights. These insights are then used to create customized research studies that are tailored to the specific needs of each client. By harnessing the power of empathic solutions, these studies then empower businesses to make data-driven decisions that drive growth and create exceptional client experiences.

CultIO is an online survey aggregator platform for market research. It brings together passionate and interested individuals who want to make their voices heard.

The CultIO platform offers access to a wide range of studies with diverse themes. Surveys completed by members of the CultIO community are statistically analyzed and included in research reports

ACHIEVEMENTS

We believe that proper growth and success can be achieved when companies measure not only how customers perform for them but also how the company performs for its customers. According to the Harvard Business Review (HBR) – revenue, growth, and similar key performance indicators (KPIs) measure how customers perform for the company. However, to be truly customer-centric and maximize growth, organizations must also measure how the company performs for its customers.

By embracing agile and empathic research methodologies, we empower our clients to stay ahead of the curve and achieve their desired outcomes in an ever-changing landscape.

LATEST ARTICLES

Cult Research vs IQads: România reală – un interviu cu Alexandru Zodieru

Cult Research: Navigând prin Complexitatea Pieței cu Expertiză Românească

Retrospectiva anului 2023 și rezoluții pentru anul 2024 la români

Cult Research: explorarea percepțiilor tinerelor din România privind drepturile femeilor și influența culturală a muzicii

Impactul sărbătorilor de iarnă asupra românilor

Opt din zece români remarcă o influență benefică a sărbătorilor asupra relațiilor de familie

A market and social research company looking for the optimal solutions for each of its partners and brands. We make sure that we follow these steps in every research and every stage of it to deliver the expected results, as we know best, through agile.empathy

A market and social research company looking for the optimal solutions for each of its partners and brands.

+40 731 610 477
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© 2024 | Cult Market Research is part of Cult Group. Besides Cult Market Research, the Group contains three entities which are: ISSPOL (Institutul de Studii Sociale si Politice), Call2B and ARENAS (NGO).

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DataDiggers

DataDiggers is a full-service company that provides clients worldwide with relevant research solutions and answers to their business questions.

Why choose DataDiggers

One-stop solution

Free weekend coverage

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No minimum or set-up fee

Learn more about DataDiggers

MERCURY RESEARCH

Top independent full service market research company in Romania, providing solutions to help businesses make confident decisions.

Why choose MERCURY RESEARCH

Unmatched quality

Local experience

CATI capacity

Data Processing / Tabs

Online panel

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Bunuri de folosinţă îndelungată
Servicii sociale & publice
Telecomunicații
DecisionMap <studii de segmentare U&A>
ShopperVu <cercetare în magazin>
Rate de diagnostic
T:Business <piata de business telecom>
res!com <piaţa rezidențială telecom>
ImproveFit <analiză conjoint>
MarketFit <test de piață simulat>
TrialFit <testarea produsului>
PriceSpan <stabilirea prețurilor>
PackDrive <testarea ambalajului>
ExploreFit <test de concept>
ExcellenceMetrics < satisfacția & loialitatea clienților>
ScoutStraight <cumpărător misterios>
StaffChoice <satisfacţia angajaţilor>
WorkDrive <performanţa angajaţilor>
add+impact ® <test de comunicare>
CommCheck <test de copy>
CommTrack <monitorizarea mărcii & comunicării>
Cercetare Omnibus
Cercetarea Cantitativă
Cercetarea Calitativă
Prelucrarea datelor
Analiză statistică & Modelare
Cunoaște Piața
Optimizează Produsele
Îmbunătăţește Operaţiunile
Eficientizează Publicitatea

Dezvoltați strategii câştigătoare

Pentru un succes durabil, creați produse, câștigătoare în fața competiției, creați excelență, în interacțiunea cu clienții, publicitate eficientă, pentru a construi mărci de succes.

Soluțiile noastre de cercetare ajută companiile să dezvolte strategii de marketing eficiente, să-și optimizeze produsele, să-și îmbunătățească operațiunile și să folosească metodele de publicitate potrivite.

Consultanții noștri de cercetare au cunoștințe vaste în toate sectoarele de piață și oferă companiilor informațiile necesare pentru a lua decizii de marketing de succes.

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30 Iunie 2023: Suntem mândri să fim în continuare partenerul ARA pentru Studiul de Audienţă Radio (SAR) 2024-2027!...

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Top 30 Market Research Companies in Romania

Market Research

The Best of July 2024

Looking for a top market research company in romania.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process. Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Romania. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Romania Market Research Agencies

Featured provider

Service Excellence

Would Recommend

Min. Project Size "> $25,000+
Company Size "> 10 - 49 employees
Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

Consumer products & services " >
Financial services " >
Medical " >
Information technology " >
Min. Project Size "> $10,000+
Company Size "> 50 - 249 employees
Location "> București, Romania

DWF is an SEO agency based in Bucharest, Romania. Founded in 2013, this company has 28 employees. Services offered by DWF include market research and SEO.

Get connected with a company for free

Tell us about your project, and we'll match you with vetted companies that meet your requirements.

Min. Project Size "> $1,000+
Company Size "> 2 - 9 employees

Chillital is a business analytics company based in Bucharest, Romania. The company, founded in 2020, has a team of less than ten that provides conversion optimization, digital strategy, and SEO to small retail and e-commerce companies.

Kalarilab.org
Business services " >
eCommerce " >

Morningstar Sustainalytics

Not yet reviewed.

Min. Project Size "> Undisclosed
Company Size "> 1,000 - 9,999 employees
Location "> Timișoara, Romania

MKOR Consulting

MKOR Consulting is a small market research company in București, Romania. Established in 2013, the team focuses on market research, email marketing, marketing strategy, content marketing, and more.

Automotive " >
Hospitality & leisure " >
Manufacturing " >
Real estate " >

4Service Holdings

Civitta strategy & consulting sa.

Company Size "> 250 - 999 employees

Logarithmic Solutions

Location "> Iași, Romania

Infection Point

Location "> Cluj-Napoca, Romania

Minio Studio

Min. Project Size "> $5,000+

MKOR Research & Consulting

Zephyr group, ligeia contact management, brand mentors, seotips - servicii seo profesionale, digital partners ro.

Location "> Bucharest, Romania

Fortin Agency

Fortin Agency is a marketing and advertising agency based in Bucharest, Romania, that was established in 2015. Their two-person team offers web design and PPC services.

Education " >
Gambling " >
Government " >

Happy Advertising

Location "> Voluntari, Romania

Activ Property Services Bucharest

Tell agency, ecommasters.

Advertising & marketing " >

AG Media Space

Green katana, mario grigorescu.

Company Size "> Freelancer employees

CLOVER AND CLOUD

CLOVER AND CLOUD is a digital marketing agency based in Bucharest, Romania. Founded in 2015, CLOVER AND CLOUD has fewer than 10 employees. They specialize in complex PPC campaigns, and also offer e-commerce development, social media marketing, and market research services.

New Balance

Get connected with the right company for you

We'll do the work for you – finding and connecting you with service providers that meet your exact requirements.

Experts in strategic market research and email automation services

75% of companies in romania carry out market studies, especially to substantiate strategic decisions, according to research carried out by mkor consulting., latest research & business automation articles.

Behavior and Attitude Study – Donors Profile – Autism Voice

To understand the context of donations, MKOR conducted a research to delve deeper into the donation behaviors towards…

studiu-perceptie-piata-masini-electrice-volvo

Perception Research – Electric Car Market – Volvo

Following this customized market study, we were able to shape the personality of the Volvo brand as perceived by users.

Brand Awareness Research – Mineral Water Market – Perla Harghitei & Tușnad

Discover how MKOR's long-term brand tracking study for Tușnad in the mineral water market provided valuable insights…

studiu-loialitate-comportamente-afi-cotroceni

Loyalty and Behavior Research – Positioning Romania’s Largest Mall – AFI Cotroceni

AFI Cotroceni commissioned MKOR Consulting to conduct a comprehensive loyalty and behavior study, uncovering key…

We elevate Research to the level of Excellence

FLEXIBILITY

Services for strategically growing your business.

Romanian Fashion Market 2023 vs 2021 – Consumers Perspective. 9 out of 10 buy at least one clothing item monthly.

Behavioral and Attitudinal Study – Collagen Nutritional Supplements Market – Viorica Cosmetics

What sets us apart

Reliable advice Flexible and adaptable Every project is a new challenge We work as we would for ourselves Creative and passionate about our work

Friendly reports Multi-disciplinary team We take on the whole project Results that exceed expectations We respect our collaborators and ourselves

Read about what sets us apart to find out more and consult our market research page.

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Research Services
Qualitative Research
Quantitative Research
Analytics and Reporting
Survey Programming
Consulting Services
Automotive Market Research
Animal Health Research
Banking and Financial Research
Chemicals Market Research
Consumer Market Research
Healthcare Market Research
Energy and Utilities Research
Food and Drinks Market Research
Govt and Public Sector Research
Pharmaceuticals Market Research
Medical Devices and Diagnostics Research
IT and Telecommunication Research
Retails Market Research
Travel and Tourism Research
Consumer Panel Registration
Healthcare Panel Registration
Romania Research Company Bucharest

ROMANIA MARKET RESEARCH - 2insights

Through our deep knowledge base, skills, expertise, exposure, and industry experience, we apply the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

Every research project is approached using industry expertise, creativity, and innovation so that the best methodology and techniques are used to arrive at the understanding necessary for clients to make the right business decisions.

Being an ESOMAR member we follow the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

We employ a wide range of research techniques including:

Advertising Research
Brand Research
B2B Research
Concept Testing
Consumer Research
Customer Satisfaction Research
Entertainment Research
Ethnographic Research
Eye Tracking and Facial Coding
Focus Groups
Sensory Research
Healthcare Research
Industrial Research
Lifestyle Research
Media Communication Research
Mystery Shopping
One-on-One Research
Package Research
Secondary Research
Usability Testing

Our 6 Steps of Market Research Process

1. define the problem, 2. develop research plan, 3. research design formulation, 4. gather relevant data, 5. interpret data and findings, 6. take actionable insights.

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Market Research in Romania

Market research in Romania offers a gateway to uncovering untapped opportunities and navigating the complexities of this dynamic economy.

Have you ever wondered how businesses thrive in Romania’s diverse market environment? Market research in Romania is critical to unraveling the unexplored issues behind consumer preferences, industry trends, and competitive dynamics.

What Is Market Research in Romania? Why Is It Important?

Market research in Romania studies the country’s economic environment, consumer behavior, industry trends, and competitive landscape. By conducting market research in Romania, businesses can understand the local market dynamics, including consumer preferences, purchasing behavior, market size, and growth potential. This knowledge allows companies to tailor their products, services, and marketing strategies to effectively meet the needs and expectations of Romanian consumers.

Furthermore, market research in Romania enables businesses to identify emerging trends, assess competitive threats, and explore new market opportunities. Market research is vital for informed decision-making and strategic planning, whether entering the Romanian market or expanding operations within the country.

Market research in Romania helps businesses identify untapped market opportunities and evaluate the competitive landscape. By analyzing competitor strategies, market positioning, and strengths/weaknesses, businesses can develop strategies to differentiate themselves and gain a competitive edge.

When to Conduct Market Research in Romania

Market research in Romania should be conducted before entering the Romanian market or expanding existing operations. Understanding market dynamics, consumer preferences, and competitive landscape before market entry allows businesses to develop tailored strategies and mitigate risks associated with market penetration.

Moreover, market research is essential for strategic planning, such as setting business objectives, defining target market segments, and allocating resources effectively. Conducting market research in Romania periodically enables businesses to stay abreast of market trends, anticipate changes, and adjust their strategies accordingly to remain competitive in the Romanian market.

This market research should include monitoring competitors’ activities, strategies, and performance in the Romanian market. By analyzing competitors’ strengths and weaknesses, businesses can identify opportunities for differentiation, benchmark their performance, and stay ahead of the competition.

Our Current Market Review and Recommendations

We believe the country presents a promising environment for businesses seeking growth opportunities. Romania’s economy has shown resilience in recent years, with steady GDP growth and increasing consumer spending driving market expansion across various sectors.

One notable trend in the Romanian market is the growing digitalization of industries, fueled by increased internet penetration and smartphone adoption rates. This trend presents opportunities for businesses to capitalize on the growing e-commerce market and leverage digital channels for marketing and sales.

Furthermore, Romania’s strategic location in Eastern Europe makes it an attractive destination for foreign investment and trade. The country’s membership in the European Union provides businesses access to a large market and favorable trade agreements, enhancing market entry and expansion opportunities.

However, despite the favorable market conditions, businesses operating in Romania face challenges such as regulatory complexity, bureaucratic hurdles, and infrastructure gaps. Navigating these challenges requires careful strategic planning and market intelligence to mitigate risks and capitalize on opportunities effectively.

Romania is an Emerging Economy with over 20 million people

Its capital is Bucharest. It has one of the largest financial and industrial centers in East Europe. Next to Bucharest, the leading industrial centers are Cluj, Timisoara, Brasov and Constanta.

Romania has traditionally been a country based on agriculture, employing around a third of the Romanian workforce. However, the focus shifted toward the secondary sector, which accounts for about one-third of the countries’ GDP and employment from heavy industries like automobile manufacturing, chemical production, and food processing.

Main Tourist Attractions in Romania

Romania is renowned for its picturesque landscapes, rich cultural heritage, and historical landmarks, making it a captivating destination for travelers. Here are seven of the most important tourist attractions in Romania:

Bran Castle (Dracula’s Castle) : Located near Brasov, Bran Castle is often associated with the legendary character Count Dracula and is one of Romania’s most iconic landmarks. This medieval fortress offers visitors a glimpse into Romania’s medieval history and folklore.
Peles Castle : Situated in the Carpathian Mountains near Sinaia, Peles Castle is a stunning example of Neo-Renaissance architecture. Built in the late 19th century, the castle features intricate woodcarvings, ornate furnishings, and beautiful gardens, attracting tourists worldwide.
Danube Delta : Europe’s largest wetland and biosphere reserve, the Danube Delta, is a haven for biodiversity and natural beauty. Visitors can explore the delta’s labyrinth of waterways, marshes, and wildlife habitats, home to a diverse array of flora and fauna, including rare bird species.
Sighisoara Citadel : Sighisoara Citadel is a well-preserved medieval town in Transylvania known for its cobblestone streets, colorful buildings, and historic landmarks. It is also the birthplace of Vlad the Impaler, the inspiration for Bram Stoker’s Dracula.
Palace of the Parliament : In the heart of Bucharest, the Palace of the Parliament is an imposing structure that ranks as one of the largest administrative buildings in the world. Visitors can take guided tours to explore its opulent interiors, grand halls, and impressive architecture, reflecting Romania’s communist era.

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Key Industries in Romania

Romania boasts a diverse economy with several key industries driving growth and innovation across various sectors. Here are some of the prominent industries in Romania:

Agriculture and Agribusiness : Romania has a rich agricultural heritage and vast arable land, making agriculture a vital sector of the economy. The country produces various agricultural products, including grains, fruits, vegetables, and livestock, and exports agricultural goods to international markets.

Energy and Renewable Resources : Romania has significant energy resources, including coal, natural gas, and hydroelectric power. In recent years, a growing focus has been on renewable energy sources such as wind, solar, and biomass, driving investments in the renewable energy sector.

Pharmaceuticals and Healthcare : Romania’s pharmaceutical industry is experiencing steady growth, driven by increasing demand for healthcare products and services. The country has a well-developed healthcare infrastructure and a growing market for pharmaceuticals, medical devices, and healthcare technologies.

Tourism and Hospitality : Romania’s rich cultural heritage, scenic landscapes, and historical landmarks make it a popular tourist destination. The tourism and hospitality industry encompasses hotels, restaurants, tour operators, and cultural attractions, contributing significantly to the country’s economy.

Manufacturing and Industrial Production : Romania has a strong manufacturing base, with industries producing machinery, textiles, chemicals, and consumer goods. The manufacturing sector benefits from Romania’s strategic location, skilled workforce, and access to European markets.

Leading Players in Romania

In Romania, several leading companies and brands dominate various industries, contributing to economic growth and competitiveness. Here are some of the prominent players in Romania:

Automotive Industry : Dacia, a subsidiary of Renault Group, is a major player in the Romanian automotive industry. Its manufacturing facility in Mioveni produces a range of vehicles. The company is known for its affordable and reliable cars, catering to domestic and international markets.

Agriculture and Agribusiness : Agricover is a leading agribusiness company in Romania, providing integrated agricultural solutions and services to farmers nationwide. The company offers various products, including seeds, fertilizers, crop protection, and agricultural machinery .

Energy and Renewable Resources : Hidroelectrica is Romania’s largest electricity producer, operating a portfolio of hydropower plants nationwide. The company plays a significant role in the Romanian energy market, contributing to generating clean and renewable energy.

Tourism and Hospitality : Radisson Blu, a globally recognized hotel brand, operates several upscale hotels in key cities and tourist destinations across Romania. The brand is known for its high-quality accommodations, exceptional service, and diverse amenities for business and leisure travelers.

Manufacturing and Industrial Production : OMV Petrom is the largest integrated oil and gas company in Romania, involved in the exploration, production, refining, and marketing of petroleum products. The company operates oil and gas fields, refineries, and petrochemical plants, contributing significantly to Romania’s industrial sector.

A Growing Economy

Romania has an emerging upper-middle income market-oriented economy. It is considered a middle-income economy in the EU.

During the first years of this decade, when the Romanian economy experienced high economic growth rates and fast development, it was often called a “Tiger” to represent its economic vigor before the Global Financial Crisis.

Changing Business Environment

The Romanian government improved its competitiveness. Labor and market reforms since the mid-1990s have accelerated the growth of the middle class and helped reduce poverty.

Maintaining Romania’s openness to global business and the efficiency of business regulations that promote entrepreneurial behavior have also facilitated the changes made toward achieving an open market economy.

Romania has abundant agricultural land, industrial development, and natural energy sources. The economy also aims to expand tourism development on the Black Sea and the Carpathian Mountains, targeting tourists.

Market Drivers in Romania

Several factors contribute to driving growth and development across various industries in Romania. Here are some of the key market drivers shaping the business landscape:

Strategic Location : Romania’s strategic location in Southeast Europe makes it an attractive destination for trade, investment, and business activities. The country is a gateway to Eastern and Western European markets, offering access to a large consumer base and diverse supply chains.
Digitalization and Innovation : The digitalization of business processes and the adoption of innovative technologies drive efficiency, productivity, and competitiveness across industries in Romania. Companies are embracing digital transformation initiatives, such as e-commerce, automation, and data analytics, to stay ahead in a rapidly evolving market.
Consumer Demand : Changing consumer preferences, increasing disposable incomes, and urbanization drive demand for goods and services across various sectors in Romania. Businesses that understand and respond to consumer needs can capitalize on market opportunities and achieve sustainable growth.

Market Restraints in Romania

Despite its many opportunities, Romania also faces several market restraints that can hinder business growth and development. Here are some of the key challenges and obstacles in the Romanian market:

Corruption and Bureaucracy : Corruption and bureaucratic inefficiencies remain significant challenges in Romania, affecting the ease of doing business and investment climate. Complex regulatory processes, red tape, and corruption-related risks can deter investors and hinder business operations.
Infrastructure Gaps : While infrastructure development has improved, Romania still faces gaps and deficiencies in areas such as transportation, energy, and digital infrastructure. Inadequate infrastructure can impede logistics, hinder connectivity, and increase business costs.
Skills Mismatch : Despite having a skilled workforce, Romania experiences a mismatch between the skills available in the labor market and employers’ demands. This skills gap can limit productivity, innovation, and competitiveness in key sectors, such as IT, engineering, and manufacturing.
Political Instability : Political instability and uncertainty can create business challenges, affecting investor confidence, policy predictability, and long-term planning. Changes in government policies, regulations, or political events can impact market conditions and business operations.
Income Disparities : Income disparities between urban and rural areas and within different regions of Romania pose challenges for businesses targeting diverse consumer markets. Economic inequalities can affect purchasing power, market demand, and consumer behavior, impacting business strategies and revenue potential.

Market Research in Romania: SWOT Analysis

A SWOT analysis provides valuable insights into the industry attractiveness and competitive landscape of the Romanian market:

Strengths :

Skilled Workforce: Romania possesses a well-educated and skilled workforce, particularly in sectors such as IT, engineering, and healthcare, contributing to its competitiveness and innovation capacity.
Strategic Location: Situated at the crossroads of Eastern and Western Europe, Romania’s strategic location offers access to diverse markets, trade routes, and investment opportunities.
EU Membership: Romania’s membership in the European Union (EU) provides access to a single market, regulatory harmonization, and funding opportunities, facilitating trade, investment, and economic development.

Weaknesses:

Corruption and Bureaucracy : Persistent corruption, bureaucratic inefficiencies, and regulatory hurdles can hinder business operations, investment, and economic growth.
Infrastructure Gaps: Despite improvements, Romania still faces infrastructure gaps in transportation, energy, and digital connectivity, impacting logistics, accessibility, and competitiveness.
Income Disparities: Economic inequalities between urban and rural areas and regional disparities pose challenges for businesses targeting diverse consumer markets and distribution networks.

Opportunities :

Digitalization and Innovation: Embracing digital transformation and innovation initiatives presents businesses with opportunities to enhance productivity, efficiency, and competitiveness across sectors.
Renewable Energy: Investing in renewable energy projects, such as wind, solar, and biomass, aligns with global sustainability trends and offers opportunities for growth and investment in the energy sector.
Tourism Development: Expanding tourism infrastructure, promoting cultural heritage, and diversifying tourism offerings can capitalize on Romania’s natural landscapes, historical landmarks, and cultural attractions.
Political Instability: Political uncertainties, changes in government policies, and regulatory risks can impact investor confidence, market stability, and business operations.
External Economic Factors: Romania’s economy is vulnerable to external economic shocks, such as global economic downturns, trade disruptions, and geopolitical tensions, which can affect market conditions and business performance.
Competition and Market Saturation: Intense competition, both domestically and internationally, coupled with market saturation in certain sectors, poses challenges for businesses to differentiate, innovate, and maintain market share.

How SIS International’s Services Help Businesses

SIS International provides comprehensive market research and consulting services that empower businesses to navigate the complexities of the Romanian market effectively. Here’s how our services can support your business objectives:

Reduce Risk :

Through in-depth market analysis, competitive intelligence, and risk assessment, we help businesses identify potential risks, challenges, and opportunities in the Romanian market. This enables informed decision-making and risk mitigation strategies.

Boost Revenue :

Our market research insights and strategic recommendations enable businesses to identify market gaps, consumer preferences, and emerging trends, allowing them to develop targeted marketing strategies, product innovations, and sales initiatives that drive revenue growth.

Save Money :

By leveraging our expertise and resources, businesses can avoid costly mistakes, inefficiencies, and market pitfalls, optimizing resource allocation, investment decisions, and operational processes to maximize cost savings and profitability.

Save Time :

SIS International’s efficient research methodologies, tailored solutions, and timely deliverables accelerate the decision-making process, enabling businesses to seize market opportunities, respond to market changes, and stay ahead of competitors in a dynamic business environment.

Accelerate Growth and Innovation :

Our strategic insights, market intelligence, and actionable recommendations fuel business innovation, growth strategies, and expansion initiatives, empowering businesses to explore new markets, diversify product offerings, and drive sustainable growth.

Boost ROI :

By partnering with SIS , businesses can maximize their return on investment (ROI) by leveraging our customized research solutions, industry expertise, and strategic guidance to achieve measurable business outcomes, market success, and long-term profitability.

About Market Research in Romania

SIS International Research is a full-service global research firm providing custom insight solutions. We conduct Qualitative, Quantitative and Strategy Research in Romania.

Expand globally with confidence. Contact SIS International today!

How can our team help you today.

SIS International is a leading provider of Customer Insights, Market Research, Data Collection & Analysis, and Strategy Consulting.

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Top Market Research Companies in Romania

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We help funded startups and big org (UNICEF, World Bank, EY, UN) to develop meaningful software

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Market Research

There are 17 Companies in Romania that provide Market Research Services!

Romania’s IT sector has seen continuous growth over the past decade, despite political turbulence and the economic crisis, which is a good indicator of its driving force. Known for their broad technical expertise, their flexibility, enthusiasm, and excellent language skills, Romania’s software service providers are a great choice for long-term collaborations in both nearshoring and offshoring businesses.

Discover Top IT Companies in Romania specialized in Market Research including Data Analysis and Reporting, Interviews, Observational Research, Surveys and more.

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project. Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Handpicked companies • No obligation to hire • 100% risk-free

Featured Companies in Romania

This month, the following Market Research companies managed to provide an outstanding service and support. It's worth taking a look.

Ivadev Verified Company

Brașov , Romania

Your Marketing Partner

Magnetif Digital performance Verified Company

Bucharest , Romania

Magnetif Digital este o agentie de marketing full-service din Bucuresti ce ofera servicii de performance marketing, servicii SEO si email marketing.

Fortin Agency

WE ARE FORTIN We have a good idea for your new website. We love to innovate in the digital environment. We do SEO optimization for online authority. W...

Explore Top Market Research Companies in Romania

Servicii SEO Bucuresti Verified Company

Servicii SEO București - Your trusted partner for SEO excellence in Bucharest and beyond.

Neo Vision Verified Company

The No Bullshit Web Agency - The Web is our playground, and we don’t play nice.

AdShark Agentie de Marketing Verified Company

Cluj-Napoca , Romania

Trustlink Verified Company

TrustLink is your premier destination for innovative dashboard applications and secure NFC card solutions.

AGENTIE SEO PRO Verified Company

Bucharest , Romania Head office in: United States

We are a full service digital marketing agency that brings you results, by building awareness, driving web traffic and growing overall sales!

Scriptics Decisions Verified Company

Avrig , Romania Head office in: Romania

Development - Design - Support

Tell Agency

Timișoara , Romania

We have understood over the years the experience that their clients want and we have endeavored to offer them services as they see fit, to see further...

Open. Enthusiastic. Full of ideas. Nonconformists. This is what we’re like at EBIG, each of us with his or her own personality. Or, if you put us toge...

SkyMarketing

SkyMarketing is a team of specialists in the field of marketing and advertising both online and offline, which uses the latest and most effective meth...

Whales and Shrimps Agency

Bucharest , Romania Head office in: United Arab Emirates

Our core expertise is user experience, in fact when we were established in 2009, user experience and user interface design was the only services we of...

Tirgu Mures , Romania

We are Reea, a software development and web design agency- from software and digital to branding, we’ve added almost every service to our portfolio. W...

AI SEO PLUS Verified Company

Combinam cele mai bune practici SEO cu tehnologia de inteligenta artificiala pentru a efictientiza procesul si a oferi rezultate peste competitie.

Iasi , Romania

Our vision: Software developers contribute with their talents to solve global issues. We craft digital mobile products (iOS & Android) with a good...

Rynohead Verified Company

Transylvania , Romania

We tackle our project with all the horns!

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What is Market Research and what are its benefits for your projects?

Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Market Research comprises a range of essential components. It commences with identifying your research objectives, followed by data collection through surveys, interviews, and data analysis. It examines consumer preferences, buying habits, and prevailing market conditions. Armed with this knowledge, you can fine-tune your marketing efforts, enhance product offerings, and optimize business strategies.

Modern Market Research leverages cutting-edge tools and technologies. Advanced data analytics platforms, customer relationship management (CRM) systems, and online survey tools streamline the research process. These tools enable data to be collected, organized, and analyzed efficiently, resulting in actionable insights that drive your business forward.

Companies seeking Market Research have diverse options to choose from. Specialized IT companies and digital agencies offer distinct expertise to fulfill your research needs. Whether you require consumer behavior analysis, competitor profiling, or market segmentation, these services tailor their approach to align with your unique goals.

Engaging with a specialized IT company or a digital agency for Market Research yields a host of benefits. These partners bring in-depth industry knowledge, experience with various research methodologies, and a fresh perspective. They enable you to decipher trends, identify emerging opportunities, and make informed decisions, ensuring that your business strategy is rooted in data-driven insights.

Selecting the right Market Research provider is pivotal for success. Look for a partner with a proven track record, industry expertise, and a thorough understanding of your business domain. Effective communication, a collaborative approach, and a willingness to adapt are also crucial traits to seek. A strong provider should not only deliver findings but also help you interpret and apply them strategically.

With a vast listing of over 1820 companies across 34+ countries, TechBehemoths.com simplifies your quest for the ideal Market Research partner. The platform empowers you to compare providers based on their expertise, track record, client feedback, and geographical location. It's a valuable resource to aid your decision-making process, ensuring you find a Market Research provider that aligns seamlessly with your project needs.

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B2B Market Research
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Market Research Company in Romania

InVeritas Research is one of the Top market research company in Romania . We are a full service quantitative and qualitative market research Fieldwork Company committed to providing high-quality data collection and market research services.

We are among the best market research company in Romania for recruiting difficult to reach audiences and quality data collection and have in-depth experience of applying suitable methodologies across a wide range of different industries, geographies, and cultures. We are consistently making an impact on the growth of our clients’ businesses.

Types of different market research and data collection we do:

Face to Face Market Research in Romania InVeritas Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers and healthcare professionals in Asia, Europe, Africa, and North and South American regions either directly or with the help of trusted partners.

We help our client to identify the target audience and understand the perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

Central Location Tests in Romania

A central location test is a practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.

InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa, and North and South American regions.

Computer Aided Telephonic Interviews in Romania (CATI)

Our CATI team works closely with clients to understand the needs and accordingly the project is designed and executed. We have 20 professionally trained and experienced CATI interviewers with a multilingual capability and our strong quality control team which analyses every interview so that the client gets the highest quality deliverables.

Computer Assisted Personal Interview in Romania (CAPI)

CAPI researchers help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.

We had have successfully conducted many CAPI research in Asian and the Middle East countries using our proprietary panel as well as through our trusted partners for B2B, B2C, Physicians Specialist, Allied Healthcare Professionals, KOL’s and C-level Executives.

Online Surveys in Romania

InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry.

With over 4 million Consumer and B2B panelists across 25+countries and more than 400,000+ Physicians of 70+ specialties across the globe makes us stand out among all.

In-Depth Interviews in Romania

In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as a potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

Focus Groups / Online Focus Groups in Romania

InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

Ethnography Studies in Romania

Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

Online Bulletin Boards in Romania

InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

Usability Testing in Romania

InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

Pharmaceuticals Market Research in Romania

InVeritas Research with its team of highly experienced leaders and directors who have spent almost 15-25 years in the pharmaceutical industry, working across different geography and different level has made conducting research processes and understanding unmatched deep insights easy for clients.

Medical Devices Market Research in Romania

InVeritas Research has successfully completed and delivered over 150 projects on Medical devices of different specialties in European, Middle-East, Asia and North and South American Market.

Our team of highly experienced Project Manager, Consultants, and directors who have spent almost 10-20 years in the Medical devices industry, working across different geography and different level has made conducting research processes and understanding unmatched deep insights easy for clients.

Healthcare Market Research in Romania

InVeritas Research’s Healthcare Market Research services specialize in delivering ad-hoc research services and recommends quantitative or qualitative data collection methodology, sampling & analysis plan based upon individual project’s requirements which provides deep insights to our clients.

We can reach Physicians, Allied healthcare professionals, Healthcare executives, influencers and patients/caregivers whose opinion and insight plays a crucial role in healthcare decision making.

Our verified proprietary Panel consists of more than 400,000+ Physicians of 70+ specialties and 250,000+ Allied HCP’s of 40+ specialties across the globe.

Industries We Serve

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Rezultatele studiilor noastre sunt transformate în planuri de acţiune care te vor sprijini în luarea deciziilor corecte fie că vorbim de targetare eficientă, creşterea numărului de consumatori sau consolidarea brandului tău pe piaţă.

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Suntem membri Esomar (European Society for Opinion and Marketing Research) și suntem Cerificati ISO 9001.

instrumente și resurse

Chestionare online Comunități online Analiză prezență online + review-uri Omnibus

Interviuri în profunzime și focus grupuri online Jurnale online

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Interviuri în profunzime

Testări în locație centrală Chestionare față-în-față Mystery shopping Chestionare exit Shopper path track In store observation

Workshops Interviuri în profunzime și focus offline

Sondaje online Chestionare online

Focus grupuri Interviuri în profunzime online Discutii de tip forum

Studii ready-made

În această secţiune găseşti cele mai recente studii realizate de Reveal Marketing Research. Însa, de-a lungul timpului am adunat peste 80 de cercetări din toate industriile. Dacă ai nevoie chiar acum de insight-uri din piaţă, contactează-ne şi ne-ar face plăcere să te ajutăm cu studii ready-made sau cu organizarea de studii agile unde primeşti răspunsuri la întrebările tale în 24h.

Percepţia consumatorilor cu privire la piaţa de lactate.

– Explorarea percepţiilor privind conceptul de loialitate în diferite categorii/industrii – Identificarea elementelor de conexiune (raţionala şi emoţională) dintre consumatori şi brand-uri/servicii care pot stimula preferinţele şi loialitatea – Înţelegerea modului în care aceştia creează o conexiune cu brand-urile preferate

Studiu calitativ – cantitativ implementat în luna august 2021. Eşantion de 4 focus grupuri cu persoane de 25-50 de ani din Bucureşti + 1011 chestionare CAWI, reprezentativ national urban în rândul persoanelor de 18 ani +, utilizatori de internet.

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– Frecvenţa de consum – Locurile de achiziţie favorite – Nivelul de loialitate – Promoţiile preferate – Impactul pandemiei asupra alegerii produselor lactate

Studiu cantitativ implementat în luna ianuarie 2021. Eşantion de 1011 chestionare CAWI, reprezentativ naţional în rândul persoanelor de 18 ani +, utilizatori de internet.

Percepţia consumatorilor cu privire la producătorii de vinuri

– Frecvenţa de consum vinuri – Frecvenţa de consum a vinurilor în funcţie de tipul (dulce, demi-dulce, demi-sec, sec) şi culoarea vinului (alb, rosu, rose) – Notorietate producători de vinuri

Studiu cantitativ implementat în luna martie 2021. Eşantion de 908 chestionare CAWI, reprezentativ naţional în rândul persoanelor cu vârsta de 18 ani +, utilizatori de internet, consumatori de vin.

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Reveal Market Resources, studiul nr. 159 Cel mai recent studiu derulat de Reveal Marketing Research și-a propus să afle mai multe detalii despre impactul caniculei asupra vieții cotidiene a românilor și să identifice strategiile pe care aceștia le adoptă pentru a se proteja de efectele negative ale temperaturilor ridicate. Pentru a evita efectele negative ale … Studiu Reveal Marketing Research: 7 din 10 români simt că viața lor de zi cu zi este afectată de caniculă

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MIA Marketing Institute Limited

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MIA Marketing Institute is a pioneering company in Romania established in 1992. It is one of the first companies to practically implement Western style research in the country after the fall of communism. MIA Marketing is a well established, solid Romanian owned company with a reputation of trust and professionalism in the local market and is proud to be working with large multinational companies since the very beginning of their activities in the country. With a wide experience in qualitative and quantitative research in the field of public opinion research, communication, consumer behaviour and business-to-business services we have formed a research team through specific internal training with outstanding local young professionals and are well prepared to deliver high-quality research for our clients at competitive prices. We serve clients in a wide variety of industries such as: FMCG, Healthcare, Telecoms, Automotive, Agriculture, Banking, Insurance, IT.

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Employees 8
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Cristian Stefanescu

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Leading DIY retailers in Romania 2022, by revenue

Dedeman was the DIY retailer with the highest sales revenue in Romania, which amounted to over 2.2 billion euros in 2022. Leroy Merlin ranked second, followed by Arabesque.

Leading DIY retailers in Romania in 2022, by sales revenue (in million euros)

Characteristic	Sales revenue in million euros
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Includes DIY stores/home centers, hardware stores, building material stores, and furnishing stores (not pure furniture stores).

Statistics on " DIY and home improvement market in France "

Growth rate of the DIY market in France 1998-2019
Market share of DIY distribution channels in France 2019
Ranking of DIY and gardening retailers in France 2019, by revenue
Share of the French who carried out home improvement projects during lockdown 2020
Pre and post lockdown shopping preferences for gardening and DIY items in France 2020
Sales revenue of the Kingfisher group in Europe 2024, by country
Retail profit of the Kingfisher group in Europe 2024, by country
Annual revenue of the Mr.Bricolage Group 2013-2019
Total workforce of the Mr.Bricolage group 2019, by position
Industry revenue of “retail sale of hardware, paints and glass“ in France 2012-2025
Main home improvement projects in France 2020
Share of people DIYing home improvement projects in France 2020
Reasons for home improvement in France 2020
Kitchen rearrangement wishes during containment in France 2020, by age group
Sources of inspiration for decoration in France 2019
Most important room to decorate according to people in France 2019
Industry revenue of “retail sale of flowers, plants, seeds, fertilisers“ in France 2012-2025
Share of French people who bought garden furniture recently 2020, by type
Share of expenditures on outdoor plants in France 2019, by type of plant
Difficulty in accessing plants and garden services during containment in France 2020
Use of delivery or order collection by plant buyers during containment in France 2020
Tools that the French lacked the most for garden maintenance during containment 2020
Garden tools that people want to buy or renew in France 2020, by type of tool
Wage bill of French landscape companies 2004-2018
CPI for services of laying of fitted carpets and floor coverings in France 2020-2021
Consumer Price Index for furnishings fabrics and curtains in France 2020-2021
Consumer Price Index for services of painters in France 2020-2021
Home improvement budget in France 2020, by housing occupancy status
Average home improvement budget in France 2020, by age
Financial needs for home improvement in France 2020, by socio-professional category
Available budget for home improvement in France 2020, by socio-professional category
Millennials' average DIY basket in France 2019, by retailer
Preferred decoration style among people in France 2019
Share of people considering eco-renovation for their home in France 2020
Ecological home improvements done by French people 2019
Public opinion on the ideal type of garden in France 2019
Readiness to use alternative gardening methods to protect biodiversity in France 2019
Share of people who DIY in France 2019, by age

Other statistics that may interest you DIY and home improvement market in France

Premium Statistic Europe: leading DIY retailers 2021, by revenue
Premium Statistic Growth rate of the DIY market in France 1998-2019
Premium Statistic Market share of DIY distribution channels in France 2019
Premium Statistic Ranking of DIY and gardening retailers in France 2019, by revenue
Premium Statistic Share of the French who carried out home improvement projects during lockdown 2020
Premium Statistic Pre and post lockdown shopping preferences for gardening and DIY items in France 2020

Leading retailers

Premium Statistic Sales revenue of the Kingfisher group in Europe 2024, by country
Premium Statistic Stores owned by the Kingfisher group in Europe 2024, by country
Premium Statistic Retail profit of the Kingfisher group in Europe 2024, by country
Premium Statistic Annual turnover of the ADEO Group 2009-2019
Premium Statistic Number of ADEO Group stores worldwide 2021, by brand
Premium Statistic Annual revenue of the Mr.Bricolage Group 2013-2019
Premium Statistic Total workforce of the Mr.Bricolage group 2019, by position

Indoor home improvement

Premium Statistic Industry revenue of “retail sale of hardware, paints and glass“ in France 2012-2025
Premium Statistic Main home improvement projects in France 2020
Premium Statistic Share of people DIYing home improvement projects in France 2020
Premium Statistic Reasons for home improvement in France 2020
Premium Statistic Kitchen rearrangement wishes during containment in France 2020, by age group
Basic Statistic Sources of inspiration for decoration in France 2019
Premium Statistic Most important room to decorate according to people in France 2019

Outdoor home improvement

Premium Statistic Industry revenue of “retail sale of flowers, plants, seeds, fertilisers“ in France 2012-2025
Premium Statistic Share of French people who bought garden furniture recently 2020, by type
Premium Statistic Share of expenditures on outdoor plants in France 2019, by type of plant
Premium Statistic Difficulty in accessing plants and garden services during containment in France 2020
Premium Statistic Use of delivery or order collection by plant buyers during containment in France 2020
Premium Statistic Tools that the French lacked the most for garden maintenance during containment 2020
Premium Statistic Garden tools that people want to buy or renew in France 2020, by type of tool
Premium Statistic Wage bill of French landscape companies 2004-2018

Consumer expenditure

Premium Statistic CPI for services of laying of fitted carpets and floor coverings in France 2020-2021
Premium Statistic Consumer Price Index for furnishings fabrics and curtains in France 2020-2021
Premium Statistic Consumer Price Index for services of painters in France 2020-2021
Premium Statistic Home improvement budget in France 2020, by housing occupancy status
Premium Statistic Average home improvement budget in France 2020, by age
Basic Statistic Financial needs for home improvement in France 2020, by socio-professional category
Basic Statistic Available budget for home improvement in France 2020, by socio-professional category
Premium Statistic Millennials' average DIY basket in France 2019, by retailer

Home improvement trends

Premium Statistic Preferred decoration style among people in France 2019
Premium Statistic Share of people considering eco-renovation for their home in France 2020
Premium Statistic Ecological home improvements done by French people 2019
Basic Statistic Public opinion on the ideal type of garden in France 2019
Basic Statistic Readiness to use alternative gardening methods to protect biodiversity in France 2019
Premium Statistic Share of people who DIY in France 2019, by age

Further Content: You might find this interesting as well

Stocks could face the steepest correction since the 2022 bear market as earnings kick off, analysts say. Here's what investors should watch for.

Second quarter earnings season could trigger the most painful stock correction since 2022, according to NDR.
The research firm warned of a shift from accelerating to decelerating growth in heading into 2025.
"Another high beat rate may be required to justify the rally," analysts said.

Earnings season has officially kicked off this week, and it could bring the most painful correction for stock prices since the 2022 bear market.

That's according to Ned Davis Research, which offered a preview of what will matter most during the deluge of second-quarter earnings results over the next few weeks.

"The biggest risk could be a shift from accelerating to decelerating year/year growth toward the end of 2024 and into 2025," NDR strategist Ed Clissold said in a Thursday note.

That means that as strong as profit results might be this quarter, the future success of the stock market will largely hinge on company outlooks for the second half of the year.

Here's what investors should look out for during the second quarter earnings season, according to NDR.

Second-half growth estimates

The typical pathway of Wall Street earnings growth estimates is for them to be overly optimistic at the start of the year, only to slowly be revised lower towards the end of the year.

Therefore, it's not a matter of whether analysts will cut their second-half earnings growth estimates but rather by how much they will cut.

"Last year, the growth rate was revised down 4.8% points, much less than the long-term average of 8.1%. It is one of the reasons why the S&P 500 surged 24.2%. So far in 2024, consensus has only been revised down 1.3% points, again one of the reasons for the 18.1% year-to-date gain," Clissold said.

Current analyst projections suggest S&P 500 earnings growth of 5.7% in the second quarter, 19.2% in the third quarter, and 19.6% in the fourth quarter.

And those rosy growth estimates could ultimately be setting the stock market up for failure, especially considering expectations for a slowdown in the US economy's growth rate during the second half of this year.

Consensus earnings beats

Since the start of the now 18-month-old bull market, at least 78% of S&P 500 companies have exceeded consensus estimates, which is historically high.

That trend of breadth within company earnings beats will have to continue if the next inevitable stock market correction is to be pushed further down the road.

"Another high beat rate may be required to justify the rally," Clissold said. "Management teams have guided the Q2 year/year growth rate down to 5.7% from 7.0% at the end of May. The lowered bar makes a high beat rate more attainable."

Accelerating growth

"The concept that earnings growth is good for stocks seems intuitive. It is true, but with an important caveat. Investors look ahead, and they often view extremely strong year/year earnings growth as unsustainable," Clissold said.

With earnings growth surging in recent quarters, how sustainable that growth rate is remains a top question for investors, as decelerating growth is rarely rewarded with higher stock prices.

"Earnings are in the sharp acceleration phase, and consensus estimates are calling for them to remain there through Q3. During Q2 earnings season, watch for whether expected year/year EPS acceleration comes to fruition and for guidance on how long it can continue," Clissold said.

The Magnificent 7 stocks

Since the start of this bull market, much of the S&P 500's earnings growth has been driven by a handful of mega-cap tech companies like Nvidia , Amazon , and Meta Platforms.

"Five of the seven grew by at least 20% versus Q1 2023, and three grew by at least 100%," Clissold said of the mega-cap tech's earnings growth.

As strong as that growth has been, it sets a high bar for these companies to continue to post fast enough growth that impresses investors.

"The hurdle is high. Consensus is calling for five members of the Mag 7 to post slower growth rates in Q2 than in Q1. Even strong beats may not be enough for Mag 7 growth rates to continue to accelerate," Clissold said.

The other 493 stocks

For the bull market to continue, the other 493 S&P 500 stocks need to start pulling their weight in terms of earnings growth, and this earnings season could be the quarter it finally happens.

The 493 companies are expected to grow earnings by 1.1% in the second quarter, compared to first-quarter expectations of a 5.7% decline. These companies ultimately posted first-quarter earnings growth of 0.3%.

"Analysts are banking the Mag 7 to continue to drive earnings growth, but the rest of the market to participate more. The bar is noticeably lower outside the mega-cap favorites," Clissold said.

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Oil Market Report - July 2024

About this report

The IEA Oil Market Report (OMR) is one of the world's most authoritative and timely sources of data, forecasts and analysis on the global oil market – including detailed statistics and commentary on oil supply, demand, inventories, prices and refining activity, as well as oil trade for IEA and selected non-IEA countries.

World oil demand continues to decelerate, with 2Q24 growth easing to 710 kb/d year-on-year – the slowest quarterly increase since 4Q22. Chinese consumption contracted, as the country's post-pandemic rebound has run its course. Global gains are forecast to average just below 1 mb/d in 2024 and 2025, as subpar economic growth, greater efficiencies and vehicle electrification act as headwinds.
Global supply rose 150 kb/d to 102.9 mb/d in June as field maintenance eased and biofuels rose, offsetting a significant drop in Saudi flows. Solid monthly gains pushed 2Q24 output 910 kb/d higher q-o-q. Growth of 770 kb/d is seen for 3Q24 with non-OPEC+ providing 600 kb/d of the gains. Annual increases of 770 kb/d are forecast in 2024 with gains of 1.8 mb/d next year.
Global refinery throughputs are forecast to rise by 950 kb/d to 83.4 mb/d in 2024, and by 630 kb/d to 84 mb/d next year. Weak demand and poor margins pressured Chinese and European crude processing in May. Margins declined in June in the Atlantic Basin and are close to multi-year lows. In Asia, they rebounded modestly in June, as run cuts eased regional crude market tensions.
Crude oil prices recovered from six-month lows in June, with Brent futures rising by $5/bbl to $86/bbl. Falling crude stocks, investor short covering and renewed Middle East geopolitical tensions contributed to the price strength, with fund positions recovering from historically low levels.
Global observed oil inventories rose for a fourth consecutive month in May, by 23.9 mb. Offshore inventories drew by 17.3 mb while on land stocks built by 41.3 mb to a 30-month high. OECD industry stocks rose by 27.8 mb to 2 845 mb but remained 69 mb below their five-year average. Preliminary data show global oil stocks falling by 18.1 mb in June, dominated by crude while products built.

Summer heat

Benchmark crude oil prices bounced back from six-month lows over the course of June after OPEC+ officials stated that unwinding voluntary production cuts would depend on market conditions – and as geopolitical risks remained high. ICE Brent futures rose by $5/bbl to $86/bbl by end-month.

Oil prices increased in June despite mounting concerns over the health of the Chinese economy and slowing oil demand growth. Global observed inventories were up in May for the fourth month in a row, reaching their highest level since August 2021. Offshore inventories moved ashore at a brisk pace, with oil on water down sharply, while on land stocks rose to a 30-month high ahead of the seasonal uptick in refinery activity. OECD industry stocks built for a second consecutive month after having declined for the previous six months. Preliminary data suggest global oil stocks fell 18.1 mb in June, led by a 1 mb/d draw in crude.

World oil demand growth slowed to only 710 kb/d in 2Q24, its lowest quarterly increase in over a year. Oil consumption in China, long the engine of global oil demand growth, contracted in both April and May, and is now assessed marginally below year earlier levels in 2Q24. That stands in stark contrast to annual gains of 1.5 mb/d in 2023 and 740 kb/d in 1Q24. Demand for industrial fuels and petrochemical feedstocks was particularly weak. By contrast, second-quarter delivery data of gasoil and naphtha for OECD economies came in higher than expected, potentially signalling a budding recovery in Europe’s ailing manufacturing sector. While the bounce temporarily pushed quarterly OECD demand growth back into positive territory, non-OECD countries will account for all this year’s global gains. World oil demand growth expectations for the 2024 and 2025 are largely unchanged at 970 kb/d and 980 kb/d, respectively.

At the same time, global oil supply trended higher, with 2Q24 production up 910 kb/d from 1Q24, led by the United States. Output is forecast to rise by another 770 kb/d in 3Q24 with non-OPEC+ providing 600 kb/d of the gains. For 2024 as a whole, global oil supply growth is forecast to average 770 kb/d, which will boost oil supply to a record 103 mb/d. Non-OPEC+ output is expected to rise by 1.5 mb/d, while OPEC+ production will fall by 740 kb/d year-on-year if existing voluntary cuts are maintained. Global supply growth in 2025 is projected at a much stronger 1.8 mb/d, with non-OPEC+, mainly in the United States, Canada, Guyana and Brazil, leading gains for a third consecutive year, adding 1.5 mb/d.

In early June, OPEC+ laid out a roadmap for unwinding extra voluntary supply reductions of up to 2.2 mb/d from 4Q24 through 3Q25. Given the bloc’s assurances that the production increase can be paused or reversed subject to market conditions, we will adjust our OPEC+ supply numbers when such a decision is confirmed. The OPEC+ Joint Ministerial Monitoring Committee is meanwhile due to meet on 1 August to review global oil market conditions and production levels. Our current non-OPEC+ supply and global demand forecasts show the call on OPEC+ crude at 42.2 mb/d in 3Q24 and 41.8 mb/d in 4Q24 – roughly 800 kb/d and 400 kb/d above its June output, respectively. For next year, the call on OPEC+ crude tumbles to 41.1 mb/d as demand growth continues to slow and non-OPEC+ output continues to expand. After the hot summer, cooler trends are set to prevail.

OPEC+ crude oil production 1 million barrels per day


Algeria	0.9	0.91	0.0	0.91	0.99	0.08
Congo	0.26	0.26	-0.02	0.28	0.27	0.01
Equatorial Guinea	0.06	0.05	-0.02	0.07	0.06	0.01
Gabon	0.22	0.22	0.05	0.17	0.22	0.0
Iraq	4.3	4.26	0.26	4.0	4.87	0.61
Kuwait	2.49	2.48	0.07	2.41	2.88	0.4
Nigeria	1.28	1.32	-0.18	1.5	1.42	0.1
Saudi Arabia	9.03	8.85	-0.13	8.98	12.11	3.26
UAE	3.25	3.28	0.37	2.91	4.28	1.0

Iran	3.35	3.35			3.8
Libya	1.19	1.19			1.23	0.04
Venezuela	0.88	0.89			0.87	-0.02

Azerbaijan	0.46	0.49	-0.06	0.55	0.49	-0.0
Kazakhstan	1.49	1.57	0.11	1.47	1.62	0.05
Mexico	1.56	1.58			1.6	0.02
Oman	0.76	0.76	0.0	0.76	0.85	0.09
Russia	9.24	9.22	0.24	8.98	9.76
Others	0.74	0.75	-0.12	0.87	0.86	0.1

1. Includes extra voluntary curbs where announced. 2. Capacity levels can be reached within 90 days and sustained for an extended period. 3. Excludes shut in Iranian, Russian crude. 4. Angola left OPEC effective 1 Jan 2024. 5. Iran, Libya, Venezuela exempt from cuts. 6. Mexico excluded from OPEC+ compliance. 7. Bahrain, Brunei, Malaysia, Sudan and South Sudan.

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Innovative growers: A view from the top

In this current era of competing priorities and endless disruption and uncertainty, we know that innovation remains a must-have , not just a nice-to-have, when capital is readily available. 1 Matt Banholzer, Michael Birshan, Rebecca Doherty, and Laura LaBerge, “ Innovation: Your solution for weathering uncertainty ,” McKinsey, January 10, 2023. We also know that making a conscious choice to grow and supporting that choice with the right mindsets, development pathways, and capabilities can yield superior shareholder returns. 2 “ Choosing to grow: The leader’s blueprint ,” McKinsey, July 7, 2022. But what is the role of innovation in growth and vice versa?

Where do innovative growers come from?

To find out, we identified and analyzed about 650 of the largest public companies that achieved profitable growth relative to their industry between 2016 and 2021 while also excelling in the essential capabilities associated with innovation . 3 Our assessment is based on McKinsey’s proprietary database of about 12,000 companies and their relative mastery of capabilities along four innovation categories: aspire/choose, discover/evolve, accelerate/scale, and extend/mobilize. Using machine learning, natural-language processing, and sentiment analysis of employee reviews, we created a score that served as a reliable proxy for innovation capabilities across these categories. We then reviewed companies that grew faster than their industry while delivering positive economic profit between 2016 and 2021. Some of these companies outgrew their peers, others were more innovative than competitors, but 53 companies managed to do both. The 50-plus “innovative growers,” as we call them, are a diverse group, spread across four continents and ten industries. They include renowned brands with a trillion-dollar market capitalization as well as smaller companies that are just starting to make a name for themselves, some as young as three years old (see sidebar, “Where do innovative growers come from?”).

For all their diversity, these companies consistently excel in both growth and innovation—and they share a number of best practices that other companies can learn from.

Do innovative growers perform better than others?

In a word, yes.

Most of our innovative growers achieved total shareholder returns (TSR) above their industry median between 2012 and 2022 (Exhibit 1). The median excess annual shareholder return among these 50-plus companies was 11 points higher than that for Global 2000 companies. What’s more, two-thirds of the innovative growers were in the top quintile of the economic-profit power curve , which represents the distribution of economic profit among Global 2000 companies. 4 Chris Bradley, Martin Hirt, and Sven Smit, “ Strategy to beat the odds ,” McKinsey Quarterly , February 13, 2018. Their presence on the high end of the curve is not surprising: McKinsey research on the power curve points to the importance of making big innovative moves to beat the market, including programmatic M&A , dynamic reallocation of resources, and differentiating product and process improvements. In fact, the research suggests making no moves is a dangerous strategy—one that brings stagnation and underperformance.

What sets innovative growers apart?

The numbers speak for themselves, but when we examined how innovative growers were achieving such a high level of performance, we observed that all demonstrate a mastery of the eight essentials of innovation , which our past research shows are correlated with strong financial performance.

Specifically, they build innovation into their overall strategy aspirations. They activate critical growth pathways within their core businesses and enter only those adjacent markets where they have the strongest competitive advantage . They pursue excellence in execution and invest in key innovation capabilities. And they use M&A, particularly programmatic M&A, to extend their innovation reach.

Aspire: Link innovation to growth aspirations

According to our research, innovative growers unfailingly put innovation at the center of strategic and financial discussions, thereby signaling its importance to the growth and health of the organization. For instance, our review of the innovative growers’ earnings calls reveals that they talk about innovation twice as much as their peers 5 We analyzed a lexicon of innovation keywords across earnings calls across our sample set and determined the relative frequency of usage and discussion of innovation topics versus the overall management discussion. and, in those conversations, emphasize innovation as a means to create profitable and sustainable growth . This is consistent with our previous research on “ courageous growers ” and the importance of cultivating an innovation mindset among employees. 6 “ Courageous growth: Six strategies for continuous growth outperformance ,” McKinsey, October 23, 2023. Innovative growers communicate to employees achievable aspirations and clear targets to reduce fears of failure, criticism, and negative career impact that often hold back innovation. Innovative growers share frequent progress updates and success stories to inspire and motivate teams and investors. What’s more, innovative growers frequently voice their commitment to investing more resources in talent and digital capabilities, and they are almost three times more likely than their fast-growing but not innovative peers to frame their efforts as a “transformation.”

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High digital aspirations. Digital transformation was the impetus for innovation at one leading retailer among our innovative growers: the company sought to increase its online sales by introducing new features such as faster mobile checkout and an app with augmented reality built into it so customers could visualize how the retailer’s products might look in their homes. The CEO and other C-suite executives reinforced the importance of “transformation through innovation” in town hall meetings with employees, during earnings calls, in public interviews, and in press releases. The leaders’ words and investments sent a clear message to customers, employees, and other stakeholders about the importance of innovation in the retailer’s ability to transform and grow. And the efforts paid off: over time, as the new features were launched, the company’s online sales grew 80 percent, with digital sales accounting for 60 percent of overall revenue.

Activate: Pursue multiple pathways to growth

Our research shows that innovative growers deliver market-leading revenue growth in both their core businesses and when entering adjacent customer segments, industries, or geographies. In their core businesses, for instance, innovative growers tend to generate twice as much excess growth, even relative to other companies that outperform on growth. And when diversifying into adjacent segments, innovative growers achieve at least double the revenue growth compared with other firms (Exhibit 2).

They do this by entering adjacent business areas where they can connect to one or more clear opportunities to create value, such as customer-driven growth, capability-driven growth, value chain–driven growth, or business model innovation in areas such as digital and sustainability. For instance, a recent McKinsey analysis shows that chemical players with low-carbon product portfolios or high exposure to end markets supporting sustainability grew their shareholder returns at more than double the rate of sustainability laggards between 2016 and 2021. 7 “ The triple play: Growth, profit, and sustainability ,” McKinsey, August 9, 2023.

In fact, our data indicate that innovative growers combine two or more of the previously mentioned value propositions in more than 70 percent of the adjacencies they enter (compared with less than 25 percent among peers). They seem to prioritize growth in those adjacencies where there is some similarity among portfolios and an obvious “right to win.” And make no mistake, portfolio similarity matters: consider General Mills’ purchase of Pillsbury, a company that shared many of the same competencies and assets. This move allowed General Mills to reduce its purchasing, manufacturing, and distribution costs and raise its operating profit by about 70 percent. 8 Chris Bradley, Rebecca Doherty, Nicholas Northcote, and Tido Röder, “ The ten rules of growth ,” McKinsey, August 12, 2022.

Additionally, innovative growers are using advanced analytics and other digital tools to identify hidden growth opportunities, and then they are going through a rigorous process of selecting the just-right operating model and governance structure for the new business and appointing senior leaders with the competencies most needed in the new business. 9 Chris Bradley, Rebecca Doherty, Anna Koivuniemi, and Nicholas Northcote, “ Igniting your next growth business ,” McKinsey, July 23, 2021.

Game, set, and match. A leading technology company with deep expertise in hardware design, artificial intelligence, and cloud computing acquired a gaming company with the goal of using its own capabilities to improve the gaming company’s offerings. The pathway to growth here was relatively clear and unencumbered; although they were in slightly different segments of the technology market, the companies boasted similar product portfolios, and once the technical capabilities were integrated, the joint venture was able to go to market with several special releases of legacy games and one-off “special event” gaming offerings, all of which were well received.

Execute: Invest productively in all innovation capabilities

Our research shows that innovative growers invest productively in a range of critical innovation capabilities—including R&D, resourcing, and operational agility—leading to strong business outcomes. In fact, they delivered more than five points of additional excess gross margin versus other Global 2000 firms, which is a key indicator of product differentiation . 10 “ Strategy to beat the odds ,” February 2018.

R&D. Innovative growers tend to deliver more tangible outcomes from their R&D investments than their peers. In our research, they generated, on average, 100-plus more patents than their peers but also delivered more strong patents—or patents with broad applicability and lots of citations to other patents. In fact, over the past two decades, innovative growers were awarded three times as many strong patents compared with industry peers (Exhibit 3). And the presence of strong patents often indicates higher value creation potential.

Resourcing and operations. Innovative growers are also more likely than peers to have adopted agile operating models and implemented rigorous and dynamic resource allocation processes. They also tend to invest more in digital and analytics and other new technologies compared with peers: our research shows innovative growers have 30 percent more digital and analytics personnel on staff compared with industry peers. And in McKinsey’s recent digital strategy survey of more than 1,000 companies, there was a clear link between organizations with strong innovation cultures and operating models and their ability to increase value through new technologies, including generative AI. 11 Matt Banholzer, Ben Fletcher, Laura LaBerge, and Jon McClain, “ Companies with innovative cultures have a big edge with generative AI ,” McKinsey, August 31, 2023. Even in the current uncertain business climate, almost 90 percent of the survey respondents said they are still looking for new growth. Over the past two years, they have been allocating resources to a range of growth pathways—expanding the core, innovating in adjacent areas, or igniting breakout businesses (Exhibit 4). 12 “ Companies with innovative cultures have a big edge with generative AI ,” August 31, 2023.

Smart resourcing, smart growth. Combining strong innovation capabilities with appropriate levels of resourcing can result in significant value creation opportunities. Senior management at one medical-technology company wanted to build a new line of surgical robotics offerings and, to that end, increased the amount of resources allocated to the company’s R&D function. Over time, that R&D team generated a flood of new patents, averaging about 750 more patents than its medtech peers and delivering one and a half times the total shareholder return. Similarly, a global technology company invested upward of $3 billion to adapt its existing hardware products to support applications in the fast-growing AI and data-processing spaces, more than tripling its annual capital expenditure between 2017 and 2022. This bold move has resulted in 20 percent annual revenue growth at the company over the past five years.

Extend: Cultivate a strong M&A capability

In our experience, innovative growers also distinguish themselves through their dealmaking—and specifically, in their ability to cultivate a strong M&A capability (alongside strong capabilities in R&D, finance, operations). To be clear, there are many “nondigital” technologies (new molecules, for instance). However, looking at digital M&A provides one illustrative lens. For instance, our research shows that innovative growers complete three times more digital M&A deals 13 Digital M&A deals are those that target assets or capabilities in the digital, analytics, or technology spaces. compared with peers, demonstrating a desire to acquire promising technical capabilities and intellectual property (IP) and a willingness to embrace new technologies and methods to stay ahead of the competition. 14 “ Are you chasing the right digital assets? ,” McKinsey, December 22, 2021. Additionally, innovative growers routinely define their growth and M&A objectives up front , and leaders come to a shared understanding of the types of deals they want to target, which allows innovative growers to act with speed and purpose when M&A opportunities come up. What’s more, innovative growers are 50 percent more likely than peers to follow a programmatic approach to M&A, 15 A programmatic approach to M&A involves creating value by choreographing a series of deals (two or more) around a specific business case or M&A theme rather than pursuing singular “big bang” transactions. which McKinsey has repeatedly reaffirmed is far more likely than other M&A approaches to lead to stronger performance and less risk. 16 “ How one approach to M&A is more likely to create value than all others ,” McKinsey Quarterly , October 13, 2021.

Forging an ecosystem through programmatic M&A. One technology company pursued a series of midsize acquisitions to bolster its product offerings and exploit cross-product synergies to create an ecosystem for “home security” products. Over a two-year period, the company acquired a wireless security camera player, a home security company, and a DIY home security system provider. These acquisitions came with associated patents, such as the smart doorbell, and allowed the company to expand its reach and to innovate new products (combining the acquired IP with the company’s own hardware and software products).

Innovative growers are delivering profitable growth relative to their industry while also excelling in the essential capabilities associated with innovation. Our research reveals the degree to which their focus on both is helping these organizations create lasting value. It also suggests that other companies, too, can join this small but diverse set of outperformers by putting innovation at the center of all decision making and supporting it with the right mindsets, pursuing multiple pathways to growth and innovation, and establishing the right capabilities across R&D, digital, analytics, and M&A.

The path may be steep, and the transformation will likely take time and dedicated management attention, but the companies that seek to emulate the innovative growers may eventually achieve a profitable balance between today’s growth objectives and tomorrow’s innovation potential.

Matt Banholzer is a partner in McKinsey’s Chicago office, Rebecca Doherty is a partner in the Bay Area office, Alex Morris is a partner in the Toronto office, and Scott Schwaitzberg is an associate partner in the New York office.

The authors wish to thank Guillermo Domínguez, Gopal Galgali, Brooke Harvey, Tim Koller, Laura LaBerge, Karin Löffler, Karthik Ramesh, Werner Rehm, Tido Röder, Erik Roth, Eshita Sangal, and Jill Zucker for their contributions to this article.

This article was edited by Roberta Fusaro, an editorial director in the Waltham, Massachusetts, office.

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