how to write a cover letter for a manager position

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Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Are you looking to land more Manager job offers?

You're going to need a strong cover letter. This comprehensive guide is packed with everything you need to know in order to write a job-winning Manager cover letter. It's got everything from effective strategies and essential skills to helpful templates and real-life examples.

You can trust that all the insights and tips in this guide are based on data from coaching thousands of job seekers, just like you, who have gone on to secure positions at some of the world's most reputable companies.

Whether you're an experienced manager or just starting out, reading this guide from start to finish can help you land your dream role. But if you're short on time and looking for specific information, here's a breakdown of what's included:

• What To Know About Writing A Job-Winning Manager Cover Letter
• The Best Skills To Include On An Manager Cover Letter

How To Address A Manager Cover Letter

• 3 Manager Cover Letter Examples

The 8 Best Manager Cover Letter Templates

3 tips for writing a job-winning manager cover letter.

Here's the step-by-step breakdown:

Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when hiring for a manager role?

When hiring for a manager role, companies look for candidates with a combination of technical expertise, leadership skills, and interpersonal abilities. Effective communication, decision-making, problem-solving, and organizational skills are also essential for success in a managerial position.

Managers should also possess technical knowledge that's relevant to the industry, and have strong interpersonal skills that are necessary for building strong relationships and working effectively with others.

Typically, organizations also look for candidates with prior management experience, as it demonstrates a track record of success in a leadership role. However, this isn't a requirement. Overall, companies seek candidates who can lead their team to achieve organizational goals, communicate effectively, and make timely and effective decisions.

Your resume should show your potential employer that both your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning manager resume:

• Highlight your leadership and management skills.  Include examples of how you have motivated and led teams to achieve organizational goals.
• Emphasize your communication and interpersonal skills. Provide examples of how you have effectively communicated with team members, stakeholders, and clients.
• Include keywords from the job description:  ensure your resume is optimized for applicant tracking systems (ATS).
• Highlight your problem-solving and decision-making skills.  Provide examples of how you have addressed complex issues and made effective decisions.
• Include any relevant certifications, awards or professional development courses.  Demonstrate your expertise in your industry or field.
• Quantify your work:  Use numbers to showcase the impact of your leadership on your team's performance. Some examples include improvements in employee productivity, increased team morale,  and boosts in overall team performance.
• Proofread:  Carefully proofread your resume for errors and typos, as these can give a negative impression to potential employers (I recommend using the  Hemingway App ).

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for the employers to filter and search for candidates whose qualifications match the role.

If you want to win more Manager interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Manager Keywords

The first way to find the right keywords is to leverage our list of the best keywords and skills for an Manager cover letter.

These keywords were selected from an analysis of  real Manager  job descriptions sourced from actual job boards. Here they are:

• Communication
• Team Member
• Performance
• Development
• Consistency
• Interpersonal Skills
• Accountable
• Organization

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your target Manager job description
• Head over to  ResyMatch.io
• Select the “Job Description Scan” from the scan type selector in the upper right corner of the tool
• Copy and paste the Manager job description into the field on the left
• Hit scan and review the results

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant for the role and that you should weave into your cover letter.

Here's a video walking through this whole process:

Adding a personal touch is what makes a cover letter stand out, and that starts from the very first sentence! You should always greet the person reading your cover letter and there are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Organization]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying to for a Product Marketing Manager role at Discovery Education, you might start you cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Manager Cover Letter Examples For 2023

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds that are all applying for Manager roles:

Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional Manager experience. Here is what an example of their cover letter might look like:

Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to make the leap from an individual contributor role to a management position. While this person doesn't have traditional management experience, they do a good job of speaking to their relevant leadership skills and how they can transfer to this new role.

Manager Cover Letter Example #3: Landing a Senior Management Role After a Career Gap

Our third example highlights a candidate with extensive management experience who has been freelance consulting during a career break. Addressing a gap in your employment history can feel tricky, but this person does a good job of demonstrating their value as a leader and what they can bring to this new role.

At this point, you know all of the basics you'll need to write a Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use ChatGPT To Write Your Cover Letter In <30 Seconds

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to ChatGPT (you'll need to create an account – it's free)
• Ask ChatGPT,  “Please write me a cover letter for an Manager role. The role I'm applying for is [Job Title] role at [Company]. Here is the job description: [Paste Job Description]. And here is my resume: [Paste Resume].
• Watch ChatGPT write up a pretty darn good cover letter base!

Here's a video of me doing this with a real cover letter if you want to see the steps in action:

Note:  I  do not recommend or advise that you simply copy and paste the content from ChatGPT into your cover letter and submit your application. ChatGPT is great for doing 80% of the baseline work, but you still need to review, revise, and personalize the content yourself.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a campus principal, it's impossible to differentiate between a dozen candidates who were all “Responsible For Creating a Safe Learning Environment.” 

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The percentage by which your team increased revenue under your leadership.
• The average reduction in overall expenditures.
• The average employee satisfaction rate.
• The rate at which your employee retention increased from year to year.

These numbers will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each Manager role you apply to
• Start your manager cover letter with a personalized greeting for the hiring manager or Human Resources representative.
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your manager cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Manager interviews and job offers.

Laura Lorta

Laura is an Editor at Cultivated Culture. She transitioned from teaching into the world of content so she's no stranger to career pivots. She also has a bachelors in Entrepreneurship and a Masters in Curriculum & Instruction / Bilingual Education. She currently shares job search advice to help people like you land jobs they love without applying online.

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Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Manager Cover Letter

A great cover letter can differentiate you as a management professional during the job search. The key is to demonstrate how your managerial style and background align with the organization’s culture and needs. Emphasize your people management skills, leadership capabilities, and industry knowledge using tangible examples from your career. This guide provides examples and expert tips to help you translate your experience into a powerful marketing document.

Manager Cover Letter Templates and Examples

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• Senior-level

Manager Text-Only Cover Letter Templates and Examples

Jared Jackson General Manager | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

January 1, 2024

Cynthia Roberts Senior Hiring Manager Marriott Hotel (987) 654-3210 [email protected]

Dear Ms. Roberts,

As a general manager with over 10 years of experience within the hospitality industry, I’ve developed an expertise in operations management and strategic leadership. During my time at Four Seasons, I managed all aspects of daily operations for a high-end hotel generating $10 million in gross annual revenue. I am confident my managerial skills and passion for hospitality can aid your organization in enhancing the guest experience in the hotel manager position.

Marriott has a storied heritage and reputation for innovation that has helped shape the modern hotel industry. Your mission statement of putting people first strongly aligns with my core values as a hospitality professional and attracts me to apply for this position. I can help your organization continue this long-standing reputation for excellence based on my career achievements:

• Oversaw day-to-day operations for a high-end hotel generating $10 million in gross annual revenue, including staffing, human resources (HR) management, vendor management, and guest relations
• Led a team of over 100 personnel, coordinated workflows, and identified operational enhancements to reduce overhead costs by 35%
• Spearheaded change management and training initiatives to improve customer service and enhanced the guest experience, resulting in a 20% increase in guest satisfaction scores

I’d like to schedule an interview to provide more insights into how my hotel management experience can help your organization improve guest satisfaction and service. You may contact me via phone or email at your earliest convenience. Thank you for your time and consideration.

Best regards,

Jared Jackson

Anthony Gentile HR Manager | [email protected] | (123) 456-7890 | New York, NY, 12345 | LinkedIn

Caleb Morris Senior Hiring Manager Cigna Health (987) 654-3210 [email protected]

Dear Mr. Morris,

As an HR manager at Delta Dental, I oversaw HR functions for over 500 personnel. I led strategic initiatives to shape the organization’s work culture and drive employee engagement, which improved staff retention by over 30%. I am confident my strong background in HR administration and employee relations will allow me to provide valuable contributions to your team as the new HR manager.

Cigna Health’s reputation for delivering affordable, accessible health care to patients is what draws me to apply for this position. I can help your organization improve HR functions and employee engagement based on the following achievements from my career:

• Oversaw all HR functions for more than 500 staff, led the response to labor and compensation issues, conducted recruitment initiatives, managed employee onboarding activities
• Developed strategy to improve employee relations, established the employee resource group, and planned events to drive employee engagement, which improved retention by 30%
• Managed the administration and dispersal of over $5 million in annual payroll, benefits, and compensation and served as the point of contact for employee issues

I hope to speak with you further regarding how my HR management experience can help Cigna Health improve recruiting efforts and enhance employee engagement. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Anthony Gentile

Alyssa Brown Restaurant Manager | [email protected] | (123) 456-7890 | Philadelphia PA, 12345 | LinkedIn

Tyrone Jackson Senior Hiring Manager Bobby Flay Steakhouse (987) 654-3210 [email protected]

Dear Mr. Jackson,

As a manager with over eight years of experience within the restaurant industry, I’ve developed expertise in leading diverse, high-performance teams to improve the guest experience. As a restaurant manager at Fogo De Chao, I oversaw $7 million in annual profit and loss (P&L) and coordinated all aspects of daily operations. My leadership capabilities and people management skills will allow me to provide valuable contributions to your company in the general manager position.

Bobby Flay’s Steakhouse has a reputation for excellence that resonates with me as a professional within the restaurant space. I can help further this reputation and enhance guest satisfaction based on the following professional achievements:

• Oversaw operations for a high-end Brazilian steakhouse, managed P&L valued at over $7 million, and identified opportunities to enhance workflows and operational efficiency
• Managed 30 servers, hostesses, and sous-chefs, and led efforts to improve communication between the front and back of the house during high-volume periods
• Developed new procedures to improve inventory management and forecasting, which reduced waste by 15%

I would like to schedule an interview to discuss further how my experience within the restaurant industry can help Bobby Flay’s Steakhouse continue to enhance the guest experience and improve daily operations. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Alyssa Brown

A great manager cover letter needs to capture the most compelling aspects of your industry expertise and people management experience. Illustrate who you are as a leader and provide examples of you driving organizational growth. Rather than focusing only on task delegation, delve deeper into how you’ve developed and empowered team members throughout your career. Below, we’ll provide additional guidance to support you through each individual paragraph of your manager cover letter:

1. Contact information and salutation

List all essential contact information at the top of your manager cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. This is preferable to salutations such as “To Whom It May Concern,” as the subtle change in language is more personal. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.”

2. Introduction

Lead with a powerful introduction at the start of your manager cover letter. Feature your years of industry experience and key qualifications that align with the job description. Build your paragraph around a defining career achievement that demonstrates who you are as a management professional. In the example below, the candidate focuses on how they helped shape the organization’s culture, which displays their ability to drive change management initiatives and employee retention.

As an HR manager at Delta Dental, I oversaw HR functions for over 500 personnel. I led strategic initiatives to shape the organization’s work culture and drive employee engagement, which improved staff retention by over 30%. My strong background in HR administration and employee relations will help me contribute to your team as the new HR manager.

3. Body paragraphs

The body paragraphs of your manager cover letter should paint a clear image of your professional achievements and leadership style. Start by highlighting specific details about the company’s reputation and how your management experience can help them achieve their organizational objectives. Demonstrate your ability to enhance operational performance and identify creative ways to help your teams excel. By showcasing different aspects of your management expertise, you’ll position yourself as a strong, well-rounded candidate.

Cigna Health’s reputation for delivering affordable, accessible health care to patients draws me to apply for this position. I can help your organization improve HR functions and employee engagement based on the following achievements from my career:

• Oversaw all HR functions for over 500 staff, led the response to labor and compensation issues, conducted recruitment initiatives, managed employee onboarding activities

4. Manager skills and qualifications

Instead of providing a long list of skills, focus on tactically integrating key terms from the job posting into your manager cover letter. Rather than mentioning change management or cross-functional leadership as a skill, provide examples of you interfacing with diverse teams and spearheading initiatives to facilitate organizational change. This illustrates how you’ve applied your management skills to generate positive results for previous employers. Below, you’ll find a list of keywords to keep in mind when building your manager cover letter:

5. Closing section

Close out your manager cover letter with a call to action that encourages the hiring manager to schedule you for an interview. Reinforce how your management experience can help their team members and organization continue to excel. Be sure to thank the hiring manager for their time and consideration in the last sentence.

I would like to schedule an interview to discuss further how my restaurant experience can help Bobby Flay’s Steakhouse enhance the guest experience and improve daily operations. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Manager Cover Letter Tips

1. explain your interest in the position.

When you create a cover letter, it’s important to explain why you’re interested in the specific position you’re applying for. Providing insights into key aspects of the company’s mission statement or reputation and how they align with your background will help the hiring manager see why you’re the right fit for their work culture. In the example below, the job seeker details specific aspects of Marriott’s history as a leader within the hotel industry and how their mission statement aligns with its core values as a professional.

Marriott has a storied heritage and reputation for innovation that has helped shape the modern hotel industry. Your mission statement of putting people first strongly aligns with my core values as a hospitality professional and draws me to apply for this position. I can help your organization continue this long-standing reputation for excellence based on my career achievements:

2. Feature your strongest professional achievements

Although much of this content will be present on your resume, it’s still important to feature your strongest professional achievements on your cover letter. Given the limited bandwidth of hiring managers to read each bullet point in-depth, drawing attention to accomplishments with compelling metrics and monetary figures on both documents has its benefits.

In the example below, the job seeker is pursuing a position within the restaurant industry. The candidate showcases a high monetary figure for their P&L responsibilities and draws attention to a significant reduction in waste. Both are compelling to hiring managers within this space.

3. Highlight your organizational leadership capabilities

As a manager, it’s important to show potential employers you can lead teams, build inclusive work cultures, and develop highly effective organizations. People management skills are at the heart of any position at this level. As you write your cover letter, be sure to include examples from your career that demonstrate your ability to collaborate with diverse teams and departments.

Manager Cover Letter FAQs

Why should i include a manager cover letter -.

At the higher levels of career progression, a cover letter becomes a more important component of the job search process. Companies are investing more resources and will want to learn more about you as a candidate. Building a compelling cover letter to serve as your introduction allows you to immediately make a strong first impression on potential employers.

Are cover letters becoming obsolete? -

Many believe cover letters have become obsolete. According to a LinkedIn poll conducted by Forbes , 70% of correspondents voted that cover letters are no longer needed during the application process. While cover letters aren’t always required, taking the time to write one demonstrates your enthusiasm and genuine interest in the role you’re applying for. This can sometimes make all the difference in generating interviews during the job search.

How long should my cover letter be? -

Although you’re generally afforded more flexibility with length when applying for senior-level positions, it’s still best to keep your cover letter as concise as possible, limited to no more than three or four paragraphs. This ensures your document remains focused on your most impressive and relevant qualifications.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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3 Manager Cover Letter Examples to Get the Job in 2024

• Manager Cover Letter
• Case Manager Cover Letter
• General Manager Cover Letter
• Write Your Manager Cover Letter

You’re an expert leader who knows how to get the job done right. Employee training is provided, schedules are created, and processes are improved when you’re leading teams. 

But can you write a cover letter to showcase your leadership abilities effectively? And will it adequately complement your manager resume ?

With the many qualifications needed to break into a management position, it’s crucial that you impress by making a connection with the company in your cover letter. You can use our manager cover letter examples and free AI cover letter generator as effective templates for success.

Manager Cover Letter Example

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Block Format

Copy this text for your manager cover letter!

123 Fictional Avenue Houston, TX 77001 (123) 456-7890

August 20, 2023

Ethan Smith Shell Oil Company 123 Fictional Lane Houston, TX 77001

Dear Ms. Marque:

As a seasoned professional seeking to bring grit and direction to every facet of management, I admire Shell Oil Company’s commitment to energy innovation and environmental sustainability. The values your company and I share, like strategic growth, ethical leadership, and continuous improvement, if merged can make a significant impact. My objective as a manager at Shell Oil Company is to foster smooth operations, steer strategic initiatives, and adeptly navigate change.

During a stint at Zachry Group, I managed high-risk operations, reducing safety incidents by 46% with proactive risk mitigation strategies. This role tasked me with overseeing a team of 32 staff members, elucidating my capability of managing my responsibilities successfully, even under pressure.

My strategic planning prowess helped increase energy efficiency by an impressive 31% at ExxonMobil. I led my team in designing and implementing a company-wide plan that significantly optimized energy usage, aligning with the broader sustainability goals of Houston and exhibiting my ability to orchestrate transformative business strategies.

In my current role as operations manager at Galaxy Petroleum, I championed a comprehensive change management initiative that integrated advanced automation systems, improving operational efficiency by 38%. That illustrates my ability to lead considerable strategic changes, engaging multiple stakeholders to foster a culture of innovation and continuous improvement.

With immense admiration for the relentless innovation and sustainable development initiatives at Shell Oil, I am enthusiastic about the opportunity of contributing towards actualizing these aspirations in a managerial capacity. Please do not hesitate to contact me for more details on how my professional background can bring value to your team.

Liam Murphy

Enclosures: Resume Application 2 letters of recommendation Professional Development Certificates

Why this cover letter works

• Include relevant management and leadership qualifications, experience, and quantified accomplishments to hint at your high odds of success and elevate your chances of getting hired.

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Case Manager Cover Letter Example

Copy this text for your case manager cover letter!

123 Fictional Avenue Fresno, CA 93650 (123) 456-7890

Emma Johnson Valley Children’s Healthcare 123 Fictional Lane Fresno, CA 93650

Dear Ms. Johnson,

The pivotal role case management at Valley Children’s Healthcare plays in ensuring quality patient care resonates with my career aspiration of providing impactful contributions in a healthcare setting. An opportunity at your esteemed organization as a case manager would be ideal for harnessing my professional background enriched by experience in crisis intervention and quality assurance.

My responsibilities at the Community Regional Medical Center emphasized an emergent focus on efficiency and thoroughness. Expertly navigating insurance complexities and perfecting records led to a 23.8% reduction in patient waiting times, improving patient satisfaction.

At Turning Point of Central California, my deft handling of sensitive situations led to an 18% acceleration in crisis resolution, providing swift relief for affected individuals. Another of my proudest achievements was guiding over 300 families through insurance options and coverage benefits, significantly reducing out-of-pocket expenses.

Given the commitment of Valley Children’s Healthcare to offer comprehensive pediatric services covering myriad specialties, it would be an honor to join your distinguished team and significantly impact the lives of young souls under your care. Thank you for your time. I look forward to discussing how my expertise would add value to your establishment.

Olivia Brown

• But again, showcase your ability to sustain the well-being of patients, from identifying and advocating for their needs and coordinating necessary services to monitoring their progress. Specify tasks and wins unique to your professional experience, incorporating real numbers where necessary.

General Manager Cover Letter Example

Copy this text for your general manager cover letter!

123 Fictional Avenue Baltimore, MD 21201 (123) 456-7890

Ava Davis Legg Mason 123 Fictional Lane Baltimore, MD 21201

Dear Ms. Davis,

I’m excited about the opportunity to merge my financial acumen, managerial experience, and deep industry understanding to create value as your next general manager at Legg Mason. Drawing upon my childhood experiences, I’ve developed a deep appreciation and respect for prudent financial management, seeing firsthand its significant impact on households and communities.

At Horizon Services, my focus on procedural optimization led to a 7% cost reduction in operations. As an operations manager at Aerotek, I revolutionized processes by identifying the inherent strengths and weaknesses within the organization. Operational hiccups dipped by a remarkable 43% in just 2 years and led to a 12% reduction in overhead costs.

At Baltimore Capital Management, I identified, assessed and managed risks. My analytical approach helped the company save 37% in potential losses—a testament to the superiority of preemptive measures over reactive solutions. My nuanced grasp of financial analysis helped Truist realize an increase of 11.3% in return on investment (ROI) for client portfolios within six months, outperforming the industry standards at that time.

My leadership skills matched with a consistent track record positions me as a valuable asset to Legg Mason. I look forward to further discussing how my background and skills would be of benefit to your team and the continued growth of your company.

Bastien Girard

• Proven organizational leadership is critical for this role. So, make your general manager cover letter speak to your ability to lead teams, streamline processes, and propel company growth. Drive attention to your victories with numbers.

Related cover letter examples

• Project Manager
• Program Manager
• Operations Manager
• Product Manager
• Social Media Manager

Strategies to Write an Impactful Manager Cover Letter

When applying to a management position, one of the first considerations you need to make is the company’s core needs and what processes you’ll be performing. 

For example, applying to a recruiting management position would require some different skills than an HR manager. The recruiting professional may focus on outreach and networking, whereas the HR manager may focus more on daily performance management and problem-solving. Therefore, create a tailored cover letter each time to ensure you stand out.

Make an impact with the greeting and intro of your manager cover letter

You understand the importance of personability in management, where employee and customer relations are fundamental skill sets . 

The same is true for your manager cover letter, so starting with a personalized greeting addressed to a specific hiring manager is an excellent idea. Otherwise, simply leading with “Dear [company name] hiring staff” works well, too, if you can’t find a specific person’s name. 

Then, you want to make an impact and connect with the company and its managerial needs in the first paragraph. Rephrasing the company mission and how your leadership or team-building skills fit in can be a great way to impress from the get-go. 

What you shouldn’t do is not address anyone specifically or sound like you could be applying to any company and management position, like the example below. 

Not specific enough!

I was enthused to see the management position opening at your company. I think this is a great business to work for and would be eager to apply my skills to your needs. 

Instead, aim for a well-thought-out opener like the one below that shows exactly how the applicant’s crisis intervention and quality assurance skills fit in with the Valley Children’s Healthcare organization’s needs. 

A thoughtful opener that will impress!

Prove your management abilities with an effective cover letter body

When you get into the cover letter body, it’s time to show exactly why you’re skills and work experience make you a qualified management candidate. 

Ideally, you want to showcase essential metrics in this section. Some common numbers managers may want to lean on include efficiency, employee satisfaction, or cost reductions. 

Additionally, any relevant education or certifications that show your knowledgeable background will be beneficial. For instance, someone applying to be an accounts receivable manager would benefit from showcasing the financial analysis skills they gained through their accounting or business finance degree. 

A nicely detailed body paragraph!

Create an actionable closing and sign off for your manager cover letter

As you come to the end of your manager cover letter, the last step is finishing with a closing that inspires action from hiring managers. 

A great place to start is relating back to the company mission and the skills you presented throughout the other sections of your cover letter. For instance, how you’ll use your lead gen management skills to help an environmentally friendly company continue growing its positive ecological impact.

Lastly, it’s best practice to thank the hiring manager for their time and end with a light call to action like “I look forward to hearing from you soon.” It’s the same as how you’d want to end a business proposal or interaction with a customer to achieve the best results. 

The closer below is a good start, but notice it doesn’t quite hit the mark since it lacks any job-specific information about the management position that will grab a hiring manager’s attention. 

Lacking job-specific information!

Thanks for reading my cover letter. I’m really interested in this management position, so I hope to hear from you soon. 

Daniel Rodriguez 

Instead, create a closer like the one below that clearly connects the candidate’s passion for Shell Oil’s innovations and sustainable development initiatives. 

A relatable closer based on the position’s needs! 

Cover letters for management positions should be one page in length. Keep it concise and relevant to key positional needs like scheduling or process improvement. 

Aim to match the job description’s tone to show how your management style will fit in with the company culture. For example, if the job description uses a serious and knowledgeable tone, you should try to match that and could benefit from explaining how you thrive at creating a professional and educated company culture. 

Unlike your resume, you shouldn’t use bullet points in a cover letter. Instead, break up information about your management skills into defined paragraphs. For instance, you could have one body paragraph explaining how you improved employee satisfaction in a previous job and another paragraph describing how you reduced production costs by 24%. 

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Cover Letter Examples for Management Jobs

What Employers Look for in a Cover Letter

What to include in your cover letter, cover letter sample, sending an email cover letter, more cover letter examples for management jobs, management resume examples.

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The goal of a cover letter is to show that you're a strong candidate and should be brought in for an interview. When you are writing cover letters for a management position, you'll want to clearly define your  management skills  and experience to help differentiate you from the competition. In particular, make sure your cover letter focuses on your  leadership abilities , mentioning any accomplishments as a manager in previous roles.

Below is information on how to write a successful management-level cover letter. It includes an example, a template to download, and a list of management cover letters sorted by job type for inspiration in writing your own. 

Companies want to see evidence of what you have accomplished in your previous positions. It's important to highlight your credentials that are a close match for what the employer is seeking in the ideal candidate.

Experience and Qualifications

Your objective is to write a compelling cover letter that highlights your management and leadership experience, achievements, and qualifications. For management-level positions, they will be eager to see that you've led teams and projects successfully in the past. 

Quantifiable Achievements

Rather than stating a list of tasks that you did in previous positions, share specific and quantifiable examples of accomplishments . 

For example, if you reduced employee turnover by 10%, share that statistic. If you’re interviewing for a sales manager position and you’ve hired some of the company’s top salespeople, mention it. When you’ve led a company to record-breaking growths and profitability, share as much of that information as you can without breaching confidentiality. 

Sharing specifics about accomplishments is far more compelling than simply saying you managed a team of 15 people, performing annual one-on-one reviews. 

What You Have to Offer

Along with detailing your past management experience, you can also touch on what you would be able to accomplish in the role you're seeking. Remember, employers are most interested in how you will perform once you're in the position at hand.

Your previous experience is relevant for two reasons: to predict your future success and to show that you have the necessary background and experience to step into the position. Use your cover letter to share how your skills and abilities will benefit the company.

Open your cover letter with a salutation. Then, in the first paragraph of your cover letter, mention the specific job for which you're applying and your interest in working for the company. 

Body of Letter

Use the second and third  paragraphs  of your letter to explain why you are a strong candidate for the position. You can use bullet points to express some of your accomplishments. Regardless of format, this middle section needs to demonstrate that you are a good candidate with relevant experience, skills, and accomplishments. Close the letter by thanking the company for considering you for the role.

Avoid being generic in your cover letter; the most effective letters are customized for each job application. A compelling letter will show why you are the best-qualified candidate for this management position in particular. Take the time to  match your qualifications  to the requirements listed in the job posting.  Researching the company  to get a sense of their needs and goals can also help you write a persuasive letter. 

Use this as a space to tell a story about yourself, expand on your resume, or highlight important skills/accomplishments that may be buried in the bottom half of your resume. While the tone should be professional, you can show some of your character and voice in your letter. 

Letter Closing

In the final paragraph of your letter, thank the employer for their consideration and include your contact information, followed by your signature.

This is an example of a cover letter for a management position. Download the management job cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Cover Letter Sample (Text Version)

Wendy Applicant 123 Main Street Anytown, CA 12345 555-555-5555 wendy.applicant@email.com 

July 12, 2021

Norman Lee Regional Manager Bubbles 123 Business Road Business City, NY 54321

Dear Mr. Lee,

I was glad to see your job posting for the new Store Manager position because I have all the qualifications you are seeking. I will be moving to Cherry Grove in two weeks and I believe I am a perfect fit for the Bubbles store.

I have four years of retail experience as an assistant manager, and my skills include the ability to train and schedule employees effectively, to manage payroll, and to track and control inventory. I also have solid written and verbal communication skills, enjoy working with people, and I have a very flexible schedule.

In addition, I have extensive experience with bath and body care products and an eye for setting up enticing product displays. In fact, at my current store, I was given the responsibility for visual merchandising, including new displays, and sales of featured products increased by 25% over the past three months.

I’ve included my resume so you may review my experience and education. If you have any questions, please contact me. My cell phone number is 555-555-5555, and my email is wendy.applicant@email.com. I look forward to hearing from you so we can arrange an interview.

Sincerely, 

Wendy Applicant (signature for a hard copy letter)

Wendy Applicant

When you are sending your letter via email include your name and the job title in the subject line of your message:

Subject: FirstName LastName – Manager Position

List yourcontact information in your signature, rather than in the body of the letter:

FirstName LastName Your Email Your Phone Number Your LinkedIn Profile (optional)

Here are some examples of management-level cover letters to draw inspiration from:

• Construction Management
• Director of Operations
• Management Coordinator
• Management - Unadvertised Openings
• Recruiting Manager
• Retail Management Training Program
• Retail Sales Management
• Store Manager
• Supervisor / Development

Sample letters can help you write your own letter. Another helpful tool is a template, which helps you structure your letter. Here is a template for  hard copy cover letters , and one for  email cover letters . Finally, here are  Microsoft Word cover letter templates  you can use to get your own cover letter started.

In addition to looking at cover letter examples, review  resume examples  for inspiration on how to make your management resume the best it can be. For management-related resumes, you may include your management philosophy, examples of accomplishments and quotes from others regarding your management skills, in addition to your work history and other relevant information.

How to Write a Cover Letter to a Hiring Manager (With Templates)

Oh, the never-ending confusion and debate over cover letters.

Do I need one? Will anyone read it? How, exactly, can I make sure an actual  hiring manager reads it?

Never mind the whole—and rather crucial— “what should my cover letter say?” piece of this equation. There’s so much to consider, it’s no wonder why people often under-use or forego the cover letter altogether when looking for a job.

I’ve long been in the “heck, yes” camp on cover letters. Let me explain why and share some essential tips on what to incorporate in your next cover letter if you want to grab the attention of a hiring manager and get them to call you for an interview.

Why should you write a cover letter?

I’d like to tell you not to worry about crafting a cover letter for the next role you pursue, but here’s the thing (and you’ve probably noticed it): Competition’s fierce in more than a few career fields right now. Given this, you’ll be wise to do everything you can to stack the odds of landing an interview in your favor.

This includes a cover letter. If a recruiter or hiring manager is on the fence about you as a viable candidate, a thoughtfully written cover letter might just nudge you into the “yes” pile.

So, for this reason alone, I’d make the time for it.

Now here’s the good news—most people squander the opportunity. They either opt out of writing a cover letter entirely or, nearly as bad, they submit bland, cliché-filled, or redundant-to-the-resume clunkers.

Given this, hiring managers and recruiters don’t expect to lay eyes on a cover letter that’s memorable, compelling, and on point. When they do? They take notice.

Essential tips for your next cover letter

So how do you pull off a winning cover letter, one that conveys your passion and talent and makes the recruiter or hiring manager’s day? Follow these steps:

1. Choose the right salutation

We are well past the days when “To Whom It May Concern” or “Dear Sir or Madam” were considered gold standard business salutations. Unless you’re hoping to look like a nonagenarian on paper, plan to address your cover letter directly to the hiring manager or recruiter involved with the search.

It may seem difficult to sleuth this out, but it’s often easier than you may think. Just mosey over to LinkedIn and do a People search using the company’s name as your search term. Scroll through the people working at that company until you find someone who appears to be the hiring manager. (Hint: the job description may tell you who the position reports to.) If you can’t find a logical manager, try locating an internal recruiter or, in smaller companies, the head of HR.

If you aren’t able to pinpoint this information, go with something more general  but still personal and appropriate for current times, like “Dear Muse Marketing Team,” or “To the HR Business Partner Hiring Team.”

Read more:  The 3 Rules of Addressing Your Cover Letter in 2023

2. Convey your interest and value 

Decision makers never want to feel like you’re wallpapering the universe with the same cookie-cutter cover letter. They want to know you’re approaching their organization for specific reasons. Maybe you love their mission, their products, or their reputation as a great place to work.

Lead with this then, using the job description (and whatever other information you’ve gathered) as your guide, then outline what, specifically, you can walk through their doors and deliver. Make it clear as quickly as possible that you’ve got the goods.

Here's an example: “As a long-time cyclist, I know a thing or two about chafing. I also know that plenty of chamois creams just don’t do the trick. Yours does, and I’ve been a loyal fan and user for years. You’ve reduced friction for me and now I’d like to do the same for you as your next Customer Service Manager.

I’m [Name], a personable and solution-focused customer service professional who consistently ranks among the top 5% of performers at my current employer. Here’s what I can deliver in this role:”

And then expound on a few of the skills you bring to the table, with particular emphasis on the priority requirements for that role (they’re typically listed first on the job description or mentioned more than once).

3. Finish strong

You certainly don’t want to fizzle out at the finish line. In fact, if I had a dollar for every time I’ve read this exact sentence on a cover letter, I’d have a lot of dollars:

“Thank you for your consideration. I hope to hear from you soon.”

Instead, work to sum up why you’re a great candidate and welcome an opportunity to meet to discuss their needs and your qualifications further.

Here's an example: “I believe my collaborative work style, commitment to customer satisfaction, and strong belief in the value of your products will enable me to make considerable impact, quickly. I would love to learn more about your specific goals and needs and share details on how I may contribute. I hope to meet soon!”

And a last, critical tip when it comes to delivering a great cover letter to a hiring manager: Be you. Honest, genuine writing always goes much, much further than trying to emulate the tone and structure encouraged in outdated career guides and textbooks.

Rules can be bent. In fact, if you’re working to make a lasting impression and land that interview? Oftentimes, they should be.

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Management Cover Letter Samples & Examples That Worked in 2024

Writing a standout management cover letter can often seem like untangling a knotted string. But fear not, we've got the hard part done for you. 

Packed with useful tips, relevant examples, and trusty templates, this guide is your key to crafting a cover letter that will set you apart in the crowded management field.

Brace yourself for the following insights:

• Mastering a business-like format for your management cover letter
• Creating an impactful header that sticks
• Writing a compelling headline for your cover letter
• Personalizing the greeting in your management cover letter
• Crafting a strong introduction for your management cover letter
• Showcasing your managerial skills and achievements effectively
• Penning a compelling conclusion to your cover letter
• Avoiding common mistakes in your management cover letter
• Understanding the average salary and job outlook for management roles
• Discovering valuable resources for managers in today's job market

1. How to properly format your management cover letter

Formatting your management cover letter is quite like orchestrating a smooth, efficient process flow. It demands an attention to detail, ensuring every element contributes to clarity and ease of reading. 

Here are our tips to help you construct a seamless reading experience:

• Leave white space: Like a good product design, an aesthetically pleasing cover letter doesn't suffocate its reader. Leave plenty of white space around the text.
• Choose the right font: Stick to professional, easy-to-read fonts. Sans Serifs like Arial or Calibri in a 10-12 point size work like a charm. They are modern, readable, and approved by most hiring managers.
• Organize into sections: Break up your text into clear sections. These may include contact information, introduction, body (your skills, experience and reasons for applying), and conclusion.
• Uniform margins: Keep your margins between 1 and 1.5 inches. This creates a clean look and helps your content breathe.
• Consistent headings: Make sure your headings are easily distinguishable and consistent throughout your cover letter. They can guide your reader through your story like a well-placed sign post.
• Use bullet points wisely: Bullet points can help you neatly highlight your skills, achievements, or key points in a readable manner. But, remember, they're impactful in moderation — overuse can lead to bullet fatigue.
• Emphasize key points: Use bold or italics to highlight key details such as job titles, keywords or impressive achievements. But again, a little goes a long way — stick to highlighting only what you really want the recruiter to notice.
• Professional tone: Lastly, while we advocate for simplicity and human language, maintaining a balance with a professional tone is crucial. Your cover letter is, after all, a business document.

Remember, the goal is to guide your reader through your experiences and skills without getting them lost in a jungle of text. And now, use these formatting tips to clear the path.

Create your cover letter fast with artificial intelligence.

2. how to write an effective cover letter header.

The header of your cover letter is essentially its opening credits. It covers key information that helps set the stage.

Your cover letter header should typically include your contact information, followed by the date, and then the recipient's information. This information landscape should be as follows:

• Your full name
• Postal address
• Email address
• Phone number
• Recipient's full name
• Recipient's job title
• Company name
• Company address

Now, let's look at two contrasting examples:

Incorrect cover letter header example

John Doe 123 Somewhere St. [email protected] (123) 456-7890

April 20, 2023

Why is it weak? The example above doesn't convey enough information. While it includes John's contact information and the date, it's missing crucial components like the recipient's name and title, company name, and company address.

Correct cover letter header example

John Doe 123 Somewhere St. City, State, ZIP [email protected] (123) 456-7890

To: Ms. Jane Manager Director of Human Resources XYZ Corporation 789 Corporate Lane City, State, ZIP

Why does it work? In this example, John not only provides his contact information but also acknowledges his reader directly by including the recipient's name, job title, company name, and company address. This makes all the difference! He’s basically showing that he’s made an effort to address his cover letter to a specific person.

In formatting your management cover letter header, attention to detail matters. Make it informative, yet simple and respectful; after all, the journey of a thousand miles begins with a single step.

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3. How to craft a compelling cover letter headline

Just like a billboard on the highway, the headline of your cover letter should grab attention . It unveils just enough about your intentions to pique the reader's curiosity and make them want to delve deeper.

To write a strong headline, you'll need to fuse your career goal with the specific position you're applying for. It gives the reader instant context and communicates your career narrative in a snap.

Weak cover letter headline example

Applying for Management Position

Why is it weak? While this headline does lay out that you're seeking a management role, it lacks specificity. It doesn't mention any unique selling points about you or even the exact role or company you're applying to.

Strong cover letter headline example

Results-Driven Project Manager Eager to Boost Productivity and Profitability at XYZ Corporation

What makes it effective? It goes beyond stating your role and clear intent. It emphasizes your goal-oriented approach by labeling you as 'results-driven' and outlines what you aim to contribute — enhancing 'productivity and profitability'. This way, the headline neatly packs your promise to deliver real results.

Keep in mind, your headline is like the sneak peek of your professional strengths. Make it attractive, succinct, and let it echo what you bring to the table.

4. How to customize the greeting on your management cover letter

Ever been at a social event where someone greeted you by the wrong name? Awkward, right? In a similar vein, addressing your cover letter correctly is pivotal. 

It helps establish a connection with the recruiter and shows that you've put in effort beyond the generic 'Dear Hiring Manager'.

Personalizing your greeting shows you've done your homework and are genuinely interested in the role. It sets a positive tone for the rest of your letter. 

But what if the job listing doesn't mention a specific person? In that case, you can try:

• Looking for the hiring manager's name on the company website
• LinkedIn stalking their HR team
• A quick call to the company to ask

So what does a well-addressed greeting look like?

Personalized greeting examples

Dear Ms. Jackson, Dear Ms. Julie Jackson, Dear Hiring Manager Julie Jackson,

Unable to find the name of the hiring manager despite your best efforts? Lean towards general yet still respectful greetings.

General greeting examples

Dear Hiring Team, — It’s more inclusive and acknowledges that more than one person might be reading your cover letter. Dear [Company Name] Team, — It shows that you've taken the trouble to at least address the company directly.

Go that extra mile to discover the hiring manager's name for your personalized greeting. If that road hits a dead end, settle for an alternative that is courteous and professional, steering clear of the outdated "To whom it may concern."

Creating the impression that the letter is tailored just for them can really tip the scales in your favor.

5. How to craft a compelling introduction for your cover letter

Jumpstarting your cover letter with an engaging intro is like an impressive opening scene in a blockbuster film — it sets the tone and makes people want to stick around for more. 

An effective introduction should:

• Serve as a snapshot of your professional and academic journey
• Offer a clear statement of intent about why you’re applying
• If applicable, mention any shared connections

Let's look at a weak example first

I am writing to apply for the management position at your company.

What makes it weak? Sure, it states the purpose but it only states the obvious without adding any personal value or context. It lacks personal touch, fails to evoke interest, and offers no insight into why you would be a valuable addition to their team.

Now, let's shift gears to how an experienced management professional might make an entrance:

Strong cover letter introduction example for an experienced candidate

As an accomplished Project Manager who has successfully spearheaded operations for Fortune 500 companies, I am excited to apply my 15 years of experience towards driving success at ABC Company. Our mutual acquaintance, John Smith, spoke highly of your team and felt that my expertise would align well with your goals.

Why does it shine? This introduction stands strong with a summary of significant career achievements, a clear interest in the company, and a beneficial name-dropping moment.

But what if you've just tossed your graduation cap in the air and your work history is a bit on the lighter side? No stress. You can still showcase your freshly minted education , internship insights , and passion for the field in the intro. Let's see how you can do this:

As a recent business graduate from XYZ University, armed with a blend of theoretical knowledge and hands-on internships and a strong interest in operational management, I'm excited about the opportunity to bring fresh, strategic insights to the management role at ABC Company.

Why does it work? Though this candidate might be low on professional experience, the introduction still shines. It highlights academic achievements, valuable internships, and a keen interest in management.

Remember, your introduction is your first impression. Make sure it's not only correct but compelling enough to make the reader want to continue. In other words, make them want to watch the whole movie, not just the trailer!

6. How to highlight your top skills and accomplishments

Coming to the main show — the body of your cover letter. This is the segment where you showcase your unique infusion of skills , and achievements . So, let's break it down.

Start by briefly highlighting your most relevant experiences and roles . Next, shift the spotlight to your wins, quantifiable achievements , and what sets you apart. If you saved your company money, increased sales, or implemented an effective strategy — this is your stage! 

When it comes to marking your managerial skills, here are some that should definitely get a mention:

Managerial skills to mention in your cover letter

• Strategic planning
• Decision-making
• Problem-solving 
• Customer relationship management
• Project management
• Staff development and coaching

But what if you're fresh in the field? If you're a recent graduate or changing careers, focus on transferable skills or relevant internships . Draw attention to academic projects or team activities where you showcased management abilities. 

Pro tip: Examples like leading a substantial college project, managing a club, or orchestrating a successful event are all gold nuggets that reflect budding management potential. Remember, management is not just about office work — there are other arenas where you've harnessed these skills.

Cover letter body example for an experienced project manager

In my recent role as Project Manager at DEF Company, I led a team of 15 to deliver a critical project which expedited the go-to-market time by 25%. I was also commended for my strategic thinking in optimizing resource allocation across multiple projects, saving 20% in operational costs.

Why is it strong? This example shines as it not only lays out the candidate’s role but also quantifies their achievements, underscoring their value with hard numbers. They also mention their strategic thinking and resource optimization — critical skills for a management role. 

Cover letter body example for a fresh graduate

During my final year at GHI University, I spearheaded a team project which involved strategic planning, delegation, and effective time management. We not only completed the project ahead of schedule but also received the top grade in the class.

Why does it work? Even without years of work experience to highlight, this introduction still packs a punch. The success of leading a significant team project at university stands as a testament to solid management potential. This opening is a nod to the fact that career-worthy experiences come from many different places and stages of life.

The bottom line: no matter where you stand in your career, a well-crafted cover letter body can communicate your value proposition in a meaningful and impactful way.

7. How to end your management cover letter

Picture your cover letter like a well-conducted meeting. The closure matters just as much as the kick-off. It's the part that rounds everything up, re-emphasizes the crucial points, and tees up what's coming next. 

Make sure your cover letter conclusion does the same — wrap up your narrative neatly, cement your intentions, and clearly signpost your next move.

Your conclusion should:

• Show your enthusiasm for the prospective role
• Hint at your intended next steps (for example, mentioning when you plan to follow up)
• Include a professional wrap-up note (This could be a thank-you to your reader for considering your application, or expressing eagerness to discuss your credentials further.)
• Have a formal sign-off

Weak cover letter conclusion example

Thank you for considering my application. 

Sincerely,  John Doe

Why is it weak? While technically correct, John's wrap up is passive and lacks the forward momentum necessary in a cover letter.

Strong cover letter conclusion example

I am excited about the prospect of joining the ABC team and contributing to your ongoing growth strategies.You may reach me at (123) 456-7890 or via email at [email protected]. If I have not heard from you by next week, I’ll follow up to ensure you have all the information you need. Thank you for considering my application. I look forward to the opportunity to further discuss my suitability for the position.

Sincerely, 

Why does it work? This conclusion is powerful for a few reasons. John reiterates his interest in the position, sets a clear follow-up timeline, and rounds off with a polite sign-off. His closing statement leaves a strong last impression, much like a firm, confident handshake.

Just like a successful project that ends on a high note, make sure each word in your conclusion delivers, and cap it off as strongly as you started.

8. How to avoid common mistakes in a management cover letter 

Crafting an effective management cover letter isn't an art form preserved for the chosen few. It's the product of careful preparation, attention to detail, and avoidance of classic pitfalls. Let's glance through some common mistakes and how to avoid them:

1. Being vague about your skills: Simply stating that you have "strong leadership skills" can read like fluff. Instead, give concrete examples of how you've demonstrated these skills. 

• Wrong: I have strong leadership skills.
• Right: I led a team of 10 to execute a project, resulting in an increase in customer satisfaction by 30%.

2. Skipping the company research: Tailoring your cover letter to the specific company shows genuine interest. By skipping this step, you risk coming off as generic or disinterested. 

• Wrong: I would love to work for your prestigious company.
• Right: I am keen to contribute to XYZ's pioneering efforts in sustainability.

3. Overloading information: A common mistake is turning your cover letter into a marathon of information. Keep it concise and relevant.

• Wrong: Including a complete autobiography.
• Right: Providing a snapshot of your skills, experiences, and why you’re a good fit.

4. Overemphasis on education (especially if you’re not a fresh grad): Once you've attained some professional work experience, that should be the star of your show. 

• Wrong: Giving a detailed account of all academic achievements.
• Right: Highlighting applicable work experience and key achievements, with a brief mention of important academic credentials.

5. Neglecting proofreading: Spelling or grammatical errors can present an image of carelessness. Double-checking your cover letter can save you from a quick rejection. 

• Wrong: I'm detail-orinted.
• Right: I'm detail-oriented.

6. Repeating your resume: One common trap people fall into is treating their cover letter like a second resume . This is a missed opportunity. Your cover letter is a narrative to delve deeper into your achievements, personal attributes, and explain why you're a fit.

• Wrong: Listing duties from previous roles identical to resume.
• Right: Expanding on key accomplishments, providing context, or highlighting a notable project from one of your previous roles that aligns with the applied position.

Remember, your management cover letter should be a strategic narrative that encapsulates your career highlights and what you bring to the table. Make sure it's concise, specific, company-oriented, and error-free, and you'll be one step ahead of your competition.

9. Average salary and outlook for management professionals

The ever-evolving field of management continues to present promising prospects. According to the Bureau of Labor Statistics (BLS) , as of May 2022, management professionals were earning an attractive average annual salary of $107,360 .

Not only is the remuneration encouraging, but employment in management occupations also shows a stronger-than-average growth projection. From 2022 to 2032, the sector is expected to grow more rapidly than the average for all occupations.

Throwing light on the future, an estimated 1.1 million openings are projected each year on average.

So, it's clear as day — the managerial world is brimming with exciting prospects, hearty salaries, and a bright horizon. Whether you're a seasoned professional or just starting your career journey, it's a field well worth considering. 

10. Management resources for job seekers

No man, or woman, is an island. The same goes for job hunting, especially in the management sphere. Harnessing various resources can not only help you to locate job opportunities, but it also aids in polishing your professional skills. 

Here are a few avenues you can explore:

• Networking: Conversations can lead to opportunities. Leverage platforms like LinkedIn or attend industry events. You never know who may stumble upon your well-crafted management cover letter.
• Industry publications: Keeping up-to-date with prominent industry news and trends via management-specific publications such as The Harvard Business Review or Forbes is invaluable. 
• Job search engines: Websites like Indeed , Glassdoor , or Monster that offer a wide array of job listings are an excellent start point for your strategic job search.
• Career services: Universities often provide extensive career services, including job boards, resume reviews, and career counseling. Take full advantage of these services to refine your cover letter.
• Online courses & certifications: Sites like Coursera , Udemy , or even LinkedIn Learning have a wide selection of courses to sharpen your management skills. 
• Mentorship platforms: Websites like MicroMentor and Ten Thousand Coffees connect you with experienced professionals and industry leaders willing to mentor job seekers. A mentor's guidance can be invaluable to formulating your job search strategy and enhancing your management skill set.

Remember, every job hunt is unique, just like every cover letter should be. So keep an open mind, use the variety of resources available, and stay persistent. 

Your management career journey is a marathon, not a sprint — pace yourself, keep going, and remember the role of a stellar cover letter along the way.

Management Cover Letter FAQ

Can i use the same management cover letter for every job i apply to.

While it might seem like a time-saver, using a generic cover letter is not recommended. Each job and company are unique, so your cover letter should be tailored to reflect that. Highlight specific skills and experiences that correspond with the particular job description.

How long should my management cover letter be?

In most cases, a one-page cover letter is sufficient. Remember, it’s about quality, not quantity. You want to keep it concise, while still adequately highlighting your pertinent skills and experiences.

Should I include soft skills in my management cover letter?

Absolutely. While hard skills are important, soft skills like leadership, communication, and problem-solving are highly valued in management roles. Just make sure to back them up with specific examples.

If I have a gap in my employment, should I address it in my cover letter?

If the gap is significant, it can be helpful to address it in your cover letter. This is your chance to explain why there was a gap and what you did during that time that may have contributed to your personal and professional development.

I’m switching from a different field into management. How should I address this in my cover letter?

Focus on transferable skills and experiences that might be valuable in a management context. For example, if you’re shifting from teaching to management, highlight your leadership, organizational, and communication skills gained from teaching that can be beneficial in a management role.

Nikoleta Kuhejda

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead , College Recruiter , and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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3 cover letter examples to help you catch a hiring manager’s attention

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What’s a cover letter?

What does a cover letter include, 3 cover letter samples to make your own, 3 more tips for a winning cover letter, letter for success.

You studied the job application, polished your resume, and are ready to hit “send.” But before you do, you need to craft a cover letter to support your candidacy. 

A hiring manager’s job is to quickly gauge whether you have the know-how to fit the roles and responsibilities of a job. And they also want to know if you possess soft skills that bring value to company culture and the business as a whole. Every document you send to a potential employer should prove you’re the best person for the job. 

Your resume or CV showcases your professional development based on skills and work experience. But the best resumes are concise, with bullet points that lead the reader to the most important information. You often don’t have enough space to truly express your value.

A good cover letter is an opportunity to highlight your experience and display your workplace personality . It gives a hiring manager a taste of what it’ll be like to work with you — and going the extra mile shows you’re genuinely interested in the job description.

To help you write a successful application for your dream job, here’s information around cover letters plus three cover letter examples to adapt to your needs. 

A professional cover letter is a document you submit to a hiring manager or recruiter with your application. It’s a persuasive letter that dives deeper into your skills and experience. 

But an effective cover letter should do more than just copy and paste the content of your resume. It describes how you’ll use those skills on the job. You can highlight your most relevant personal achievements and speak directly about the value proposition you’ll bring to the company.

Think of your cover letter like a movie trailer. It should make an engaging first impression , tell an exciting story , and entice the hiring manager to learn more about you. 

Many people dread writing cover letters . They take time to compose, and you never know if hiring managers will actually take the time to read them. But submitting one at all shows the company that you’re serious about earning a position , proving you’re a high-quality applicant who cares about the job.

Most professional emails and letters follow the same format, with a clear introduction, body, and conclusion. Typically, a cover letter is between 250 and 400 words and fits onto one page. 

You can send a cover letter in three ways: as an email attachment, in the body of an email, or as part of an online application. Pay careful attention to the instructions in the job posting .

Some companies may prefer a specific file attachment for easy internal sharing, and sending the right format tells the hiring manager you have an eye for detail and take direction. 

Here’s an example of what you’ll find in a basic cover letter template:

Header with contact information: Let your reader know who you are, with your full name and professional email address at the top of the page. You may include additional information like a personal website or LinkedIn profile , location, and contact information like a phone number. 

Opening paragraph: Begin with a professional salutation . Research the company and try to find the hiring manager or recruiter's name to demonstrate professionalism and due diligence. Your opening paragraph should be a quick show of gratitude that thanks them for their time and consideration. 

Body: Your second and third paragraphs should tell an engaging story introducing you as a person and an employee.

This might include a relevant anecdote about why you’re interested in the company and a personal achievement that connects the role to your professional development goals .

Always tie in skills and keywords from the job posting, and consider researching the company’s core values and wrapping them into the text. 

The closing sale: Your final paragraph should reiterate your main selling points, demonstrate your enthusiasm for the job, and thank the person for their consideration. Conclude with an appropriate email sign-off . 

Professional communication should be short and to the point, whether you’re writing an out-of-office message , letter of interest , or promotion announcement . Developing a cover letter format that self-promotes your best qualities without losing your reader’s attention requires careful, purposeful writing. 

To write your own, here are three examples to edit based on your needs and the new job's requirements:

1. Simple cover letter template for an entry-level job

This basic application letter tells a hiring manager or recruiter what they need to know about your potential, even without years of experience.

It shows off important soft skills like enthusiasm, initiative , and goal-setting that provide insights into the type of worker you are. This cover letter also highlights necessary information and your unique value proposition. 

[your name]

[email address]

Dear [hiring manager’s name], 

I hope this letter finds you well. Thank you for considering me for the [position] at [company name]. As a recent college graduate with a [degree title], I’m eager and excited to enter the workforce. 

I’m a creative and innovative person who excels in [type of work]. When deciding what major to choose, I found that [topic] was a career path that allowed me to nurture my natural critical thinking abilities and find out-of-the-box solutions.

At school, I balanced my coursework between [subject], [subject], and [subject], whic h helped grow my passion for [industry]. That led me to find [company name], an organization I really admire for its [attributes and company goals].

While wrapping up my degree, I completed an internship at [company name] as part of [department]. The experience tested my understanding of [topic] with real-life scenarios and proved that I excel equally in independent research and fast-paced, collaborative environments.

It cemented my motivation to continue to push my career in this direction, and I hope to continue my work with your team.

Thank you again for taking the time to read my application. I hope to have the opportunity to interview and discuss more about the job, along with how I can contribute to [company name]’s goals. I have attached my resume and am happy to provide you with professional references . 

Sincerely, 

[LinkedIn profile URL]

2. Creative cover letter template for an internal promotion

A great cover letter grabs a hiring manager's attention like a gripping story, and this is especially true when you’re already passionate about the company you work for.

This cover letter provides an emotional hook and supports itself with specific examples that promote the right experience level, attitude, and know-how for an internal promotion .

Thank you for the opportunity to apply for the [job title] opening. Having dedicated the past [number] years to working on [previous team], I feel deeply connected to [company name]’s mission and culture.

I’m ready to take the expertise I’ve learned in my current [title] role to contribute to the success of the business in new ways while also pushing my own career growth forward.

If you’re unfamiliar with my work, last summer, I supported [project] and used my [skills] to bring it to fruition. Building a [type of project] from the ground up and working strategically across [fields] was an eye-opening and formative new experience, and it taught me [more specific skills].

I’m proud to say we [achievements with metrics], and I know I can bring that expertise to [new position],

While I have enjoyed the challenge of [previous title], that experience taught me that I excel with [skills], which I know I can apply to [new title]. I'm ready to translate my knowledge of [topic] to a more wide-reaching role handling [new responsibilities].

The creativity , collaboration, and flexibility I’ve shown in my current role show that I’m up for the next challenge. 

Thank you again for inviting me to apply. I look forward to this opportunity to continue pushing our company toward success. 

3. Best cover letter template for a freelancer or contractor

For a contract or freelance job, a hiring manager wants to know that you’re thoughtful, competent, and independent enough to finish your work on time without too much guidance.

Similar to a letter of intent , researching the company and drawing parallels to your skills and experience will capture the hiring manager’s attention.

I hope you’re doing well. I’m excited to apply for the [contract role] you’ve posted. 

With [number] years of experience working independently for a wide range of companies, including startups, small businesses, and national brands, I have a proven ability to adapt my skills to any business model and complete [type of work] that meets your goals. 

Throughout my career, I’ve always prioritized working with companies that emphasize impact beyond their bottom line. Your commitment to [company values] speak directly to the values guiding my work.

I’m confident we can develop the solutions you’re looking for [cite goal listed in the job post, like increasing market share] while respecting the ethos of our work philosophies.

As a [job title or topic], I’ve worked with nearly [number] brands and continue to regularly consult with [number]. My approach is [describe work ethos]. I value quality over quantity. Building trust and long-term relationships while contributing truly valuable work is what matters most. 

I’m fluent in [skill], stay on top of emerging AI technologies, and thrive on [skill/topic]. My top concern is always making the right recommendation for the client, not the market.

I pride myself on my adaptability and ability to tease out the best strategy for my clients. Over the past year, my work has contributed to over [number] in net profits for clients of a similar size to your own. 

I’m eager to hear more about your long-term objectives and bring my expertise to your mission. 

Best regards,

[professional website URL]

Remember that a cover letter is specific to the job and to your experience, and even putting in just five extra minutes of effort can show a potential employer you care. Here are some extra tips to make sure your application is perfect:

Prepare ahead of time: There’s no such thing as a one-size-fits-all application. The perfect resume is specific to the job search, responsibilities, and company you’re applying to — and the same goes for your cover letter.

Read the job post thoroughly for keywords and use them to guide your writing. Incorporating company language into your own will show that you fit the team. 

Double-check your work: Misspellings, grammar mistakes, and inconsistent formatting can ruin your chances of getting an interview . Small or consistent errors insinuate that you lack effort and care.

Ask a colleague to give it a read-through to make sure you're effectively representing yourself. Likewise, run your final draft through a grammar app to ensure punctuation, spelling, and sentence structure are perfect. 

Use a cover letter builder: If you’re drawing a blank on the best cover letter design or can’t find the right words, lean on available online tools. You can use a professional cover letter template on a resume builder site to guide you and ensure you check off all the right boxes for a hiring manager. 

While your resume highlights your skills in a structured format, the cover letter gives you more freedom to showcase your positive personality traits , celebrate your achievements, and impress a potential employer. While not every job will require a cover letter, it’s never a bad idea to go the extra mile to make a case for yourself as the best candidate. 

Now that you have several cover letter examples, it’s time to get writing. Research the company, study the role, and draw the right parallels between its needs and your abilities. It could be just the motivation for a hiring manager to give your resume a little extra attention — and for you to land your next job. 

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write a great cover letter in 2024: tips and structure

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How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

Customers Interviewed by:

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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What Is the Purpose of a Cover Letter? (And How to Write One)

When you’re on the hunt for a job, it can be tempting just to submit your resume and move on to the next application. However, a well-written cover letter can make all the difference in setting you apart from other candidates. For example, imagine two applicants applying for the same job. One just submits their resume, while the other takes the time to craft a compelling cover letter that demonstrates their knowledge of the position and the company. In this scenario, the hiring manager will likely be more impressed with the latter candidate.

So, what is the purpose of a cover letter? Your cover letter is the initial introduction of yourself to potential employers. It’s the only opportunity to present a compelling case for why you are interested in the job and how you’re the perfect fit for it. 

Is writing a cover letter for your next job application worth it? A well-crafted cover letter can make all the difference in catching the attention of potential employers and landing your dream job. Keep reading to understand more about what is the purpose of a cover letter, best practices and how to write one effectively.

What is the purpose of a cover letter?

Components of a well-written cover letter.

• Cover letter do’s and don’ts

A cover letter is a brief and customized document accompanying a job application or resume. Crafting a compelling cover letter is crucial to grab the attention of your potential employer and enhance your chances of being selected for an interview. The cover letter should be thoughtfully structured and contain key components showcasing your strengths and skills. 

A cover letter is an excellent opportunity for candidates to introduce themselves to potential employers in a personalized and concise way. It allows applicants to express their motivations, highlight their relevant skills and experiences and explain why they are the perfect fit for the job. Going beyond the information on a resume, your cover letter tells a story that connects your background with the job requirements. For example, how did your previous internship give you experience in one area of the open entry-level role? It also demonstrates your understanding of the company, its culture and how they can contribute to its success. It’s a powerful tool to help candidates stand out in a competitive job market.

Many individuals create their cover letters using Canva or with fancy graphics, but ultimately, none is necessary for a great cover letter or resume. The most crucial aspect is that they are easily read without grammatical or spelling errors. It’s all about the content, so feel free to use a simple template unless you’re a design major and want to show off your skills. 

There are a few main components on every cover letter:

The header of the cover letter

At the top of the document create a header at the top of the document that includes your full name, phone number and email address at the top of the page. If you have a personal portfolio or website, you can also include a link to it in the header. Keep in mind that for privacy reasons, it’s not necessary to include your physical address anymore. It is a common practice recommended by most recruiters.

A proper greeting

Nowadays, LinkedIn is a helpful tool that can provide you with a lot of information on a company’s team members and hiring managers with just a quick search. It’s always better to address your letter to a specific person, so if you’re applying for a marketing position, for example, try to find out the name of the marketing lead or head of marketing, as they will most likely be reviewing your application. If you can’t find a specific name, use a generic greeting such as ‘To whom it may concern’ or ‘Dear Hiring Manager.’

Opening paragraph

First, mention the job title and where you found out about the opportunity. Consider adding a hook, such as an impressive achievement, a shared interest in the company’s mission, or a connection to the industry. Express genuine enthusiasm about the possibility of joining the organization and briefly explain why your skills and experience make you a strong candidate. Keep the opening brief and engaging, encouraging readers to continue reading with interest.

Highlighting relevant skills

To prepare for a job application, carefully review the job description and identify the essential skills and responsibilities mentioned. Match your qualifications with the job requirements and create examples of past experiences showcasing your abilities in those areas. 

As a new graduate entering the job market, avoiding highlighting things you don’t have yet is essential. Instead of starting with a negative statement such as “Although I don’t have…” it’s best to focus on the positives and highlight the skills you possess from your previous work experiences such as internships, retail jobs or work-study positions. This will highlight your strengths and showcase your abilities to potential employers.

Think broadly—often, good communication skills come in different ways, from staying on top of deadlines to planning events. Or how you creatively led a project at your last internship and how this showcases your critical and organizational skills. It’s all about how you frame it, but be specific and show off both your strengths and soft skills. 

Also, list keywords from the job description and strategically incorporate them into your application materials. This is the most important section and the actual purpose of a cover letter.

Research the company

With a competitive job market, companies want to see that you’re interested in their goals and mission. Go beyond the job description and do a little research on their social media, Glassdoor and throughout the internet for any press. Understand the company’s values and culture and see if they fit your working style. Once you have a talking point or two, mention specific aspects of the company that align with your values and career goals. Taking the time to research the company and putting in that effort can help you land a job that you love.

Convey enthusiasm

After showcasing your skills and how your past experience relates to the job, it’s time to wrap things up. Let them know you are attaching your resume for their consideration, and express gratitude for considering your application. Restate your enthusiasm for the position and offer to answer any questions they may have. Finally, thank them once again for their time before signing off.

Cover letter do’s and don'ts

• Customize your cover letter to the job. Take the time to customize each cover letter to the job description with specific examples and keywords to stand out from the rest. With the rise of AI, be careful when using any tools to write your cover letter, as it may not be as effective. 
• Maintain a professional tone. Use a professional tone throughout your cover letter, and use online tools like Grammarly to make sure you are not missing any grammatical mistakes. Ask a peer to review it before sending it just in case.
• Reach out to professors or mentors. Don’t forget to use the resources available to you while you are still in school. At Furman University, you can take advantage of the career services the Malone Center for Career Engagement offers. Meet with your career advisor to get assistance with crafting your cover letter, search for job opportunities, connect with alums and receive constructive feedback.
• Watch your formatting. Keep it under one page, no crazy fonts (stick to Arial or Times New Roman), and select a font size of 12 or above.

Don’ts

• Generic language that could apply to any job and not customizing the cover letter to the job that you’re applying to.
• Grammatical or spelling mistakes and unprofessional throughout the cover letter. You must proofread your cover letter and seek a friend for a second pair of eyes when in doubt.
• Skipping researching the company can move you to the pass pile if there’s no connection between your experience and the role that you’re applying for.

Unlock your next job

When writing a cover letter, remember that it’s essentially a form of storytelling. Rather than simply listing your qualifications, you should connect the dots between your experience and how it makes you the perfect fit for the job. A well-written cover letter is not just a formal introduction; it should showcase your enthusiasm for the role and the company and demonstrate how your unique skills align with the position’s requirements. 

Approaching cover letter writing with confidence and enthusiasm can make you stand out. It also shows employers that you are not just seeking any job but a meaningful opportunity to contribute and thrive within their organization.

Need more help writing a winning cover letter? Check out our Cover Letter Writing Guide for more guidance on how to successfully write one that will hopefully land you your next job.

The perspectives and thoughts shared in the Furman Blog belong solely to the author and may not align with the official stance or policies of Furman University. All referenced sources were accurate as of the date of publication.

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Project Manager cover letter examples and tips that work

A compelling cover letter is a crucial step in the job application process. It serves as your first impression and a key opportunity to showcase your skills, experience, and enthusiasm for the role. A well-written project manager cover letter can set you apart from the competition, highlighting your qualifications and understanding of the company and its needs.

TABLE OF CONTENTS

Introduction, relevant experience, skills and qualifications, understanding of the role, company-specific information, closing statement, your contact information, employer's contact information, closing statement, sample cover letter for project manager, creative project manager cover letter.

A project manager oversees the planning, execution, and completion of projects. They coordinate resources, manage budgets, and ensure that project goals and deadlines are met while communicating progress and addressing any issues that arise to keep the project on track.

What to write in a cover letter for PMO role?

An effective project manager cover letter should contain several key elements, including:

The introduction should be engaging and concise. It should mention the position you are applying for and how you found out about the job opening. This sets the stage for the rest of your letter.

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Highlight your relevant work experience, focusing on past projects you have managed successfully. Use specific examples to demonstrate your ability to lead teams, manage budgets , and deliver results.

Detail the skills and qualifications that make you an ideal candidate. This can include technical and soft skills such as leadership and communication , and any relevant certifications or training.

You must clearly show that you understand the specific requirements of the position you are applying for. Tailor this section to reflect the job description and the company's needs.

Demonstrate your knowledge of the company by mentioning its values, mission, or recent projects. Explain why you are particularly interested in working for this company and how you can contribute to its success.

Conclude with a strong closing statement that reiterates your enthusiasm for the position. Express your desire for an interview to discuss your fit for the role further and thank the reader for considering your application.

How to address a cover letter without a name in a few steps

Project manager cover letter format

Writing a project manager cover letter can be intimidating, but it doesn’t have to be challenging. Follow this format to write a cover letter as a project manager:

This is placed at the top of the letter and includes your full name, address, email address, and phone number. The information allows the employer to identify and contact you easily.

You should include the date you are writing the letter. This helps in keeping records and ensures the letter is up-to-date.

It should include the recipient's name, title, company name, and address.

Begin with a professional greeting such as "Dear [recipient’s name]". If you do not have a specific name, "Dear Hiring Manager" is acceptable.

Start with a brief introduction that states the position you are applying for and how you found out about the job opening. Mention why you are interested in this role and for an opportunity to engage more with the hiring manager immediately.

Executive assistant cover letter writing tips and examples

Describe your relevant work experience. Focus on specific projects you have managed, detailing your role, the challenges you faced, and the successful outcomes. Use concrete examples to highlight your achievements and leadership skills.

Outline the skills and qualifications that make you a strong candidate. Include hard skills (e.g., proficiency with project management software) and soft skills (e.g., leadership, communication). Mention relevant certifications or training.

Demonstrate that you understand the specific requirements of the role by referencing the job description. Explain how your experience and skills align with the responsibilities and objectives of the position.

Show your interest in the company by mentioning its values, mission, or recent projects. Explain why you are particularly interested in working for this company and how you can contribute to its success. This indicates that you have researched and are genuinely interested in the company.

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End with a strong closing statement. Reiterate your enthusiasm for the position and express your desire for an interview . Thank the reader for considering your application and provide your contact information for follow-up.

Close with a professional sign-off such as "Sincerely," followed by your full name. If sending a hard copy, leave space for your handwritten signature above your typed name. You can optionally include links to your LinkedIn profile , portfolio, or personal website if relevant.

[Your name]

[Your address]

[City, state, ZIP code]

[Email address]

[Phone number]

[Recipient’s name]

[Recipient’s title]

[Company’s name]

[Company’s address]

Dear [Hiring manager's name],

I am writing to express my keen interest in the Project Manager position at [company name] as advertised on [job board]. With a proven track record in [industry or field], I am confident I can deliver successful projects and drive business growth.

Graphic designer cover letter examples to help you land a job

My experience in [specific skills, e.g., project planning, team leadership, risk management] and strong analytical and problem-solving skills make me a suitable candidate for this role. I am eager to contribute my expertise to [company name] and achieve your project goals.

Thank you for considering my application. I have attached my resume for your review and would welcome the opportunity to discuss my qualifications further in an interview.

Dear [Recipient’s name],

I am excited to apply for the Project Manager position at [company’s name], as advertised on [where you found the job posting]. I can contribute effectively to your team with over seven years of project management experience and a proven ability to deliver complex projects on time and within budget.

Alternatives to "I hope this email finds you well" in formal communication

In my current role at [current company], I led a $2 million IT infrastructure upgrade, improving system reliability by 40% and reducing operational costs by 15%. My expertise in Agile and Scrum methodologies and proficiency in Microsoft Project and Jira have consistently resulted in successful project outcomes.

I am drawn to [company’s name] because of your commitment to innovation and sustainability. Your recent projects integrating green technologies resonate with my values, and I am eager to contribute to your continued success.

Thank you for considering my application. I look forward to discussing how my background and skills align with your needs. Please get in touch with me at [your phone number] or [your email address] to schedule an interview.

[LinkedIn profile] (optional)

[Portfolio or personal website] (optional)

Do you now know how to write a project manager cover letter? A profession-specific cover letter can set you apart from other candidates by highlighting your relevant experiences and passion for project management. When it comes to writing a cover letter, project manager candidates like you have got to seize this opportunity to stand out.

Best software engineer cover letter examples for a job application

Tuko.co.ke has published an article about how to write an attachment letter (with samples). Are you in the process of applying for an internship ? You must submit a cover letter as part of your application, just as you would when applying for a job.

However, applying for internships is quite different, as you may have limited or no experience and limited qualifications. So, how should you write an attachment letter that’ll make you stand out? Read this article for details.

Source: TUKO.co.ke

Bill Cyril Salasya (Lifestyle writer) Bill Cyril Salasya is an experienced writer who joined the Tuko team in 2023. He holds a Bachelor of Education (Arts) degree from Kisii University. Bill has 5 years of experience in the field and has worked as a content writer at Strikingly, Urban Ambiance, and WOW Travels and as a freelance writer at Upwork. He works on various topics, including technology, lifestyle, travel, entertainment, marketing, etc. In 2023, Bill finished the AFP course on Digital Investigation Techniques. In 2024, he expanded his skills through Google News Initiative courses. You can reach him at [email protected]

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