how to make a good instagram biography

10 Instagram Bio Ideas [FREE BIO GENERATOR + TEMPLATES]

Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

Table of Contents

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

Create. Schedule. Publish. Engage. Measure. Win.

What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business :

• What is your brand promise?
• How about your brand personality: Funny? Serious? Informative? Playful?
• What are your special skills?
• Are you a local business? National? Global?
• What makes your product or service unique?
• What is the first thing you want people to do after they visit your profile?

On that last point: All good marketing materials should include a clear and compelling call to action . Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page , follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following , your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag .

Instagram bio ideas generator

Please note:  This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

This Instagram bio generator is a web-based tool that takes a bit of information and transforms it into the perfect one-liner for your Instagram profile. It uses ChatGPT. But, like all good robots, it still needs a little human intervention to really knock it out of the park. So make sure to fill out all the inputs with as much detail as possible to get the best results. Like the list of ideas below, it’s a great tool to get inspiration for your final draft.

10 Instagram bio ideas

Want to write your Instagram bio from scratch but feeling a little stuck? Have no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

• Happiness depends upon ourselves – Aristotle
• We’re all born naked and the rest is drag – RuPaul
• Change will not come if we wait for some other person or some other time – Barack Obama
• I’d rather regret the things I’ve done than regret the things I haven’t done – Lucille Ball
• Imagination is more important than knowledge – Albert Einstein
• You miss 100% of the shots you don’t take – Wayne Gretzky
• Cherish forever what makes you unique, cuz you’re really a yawn if it goes – Bette Midler
• If you don’t like the road you’re walking, start paving another one – Dolly Parton
• Never let the fear of striking out keep you from playing the game – Babe Ruth
• I am a rich man – Cher
• You can be the lead in your own life – Kerry Washington
• When the whole world is silent, even one voice becomes powerful – Malala Yousafzai

3. Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper , the company changed their bio to an invite for the main actors to start a band.

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands ). Kraft peanut butter has a great example of a succinct bio that describes their company.

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts .

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping ), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram .

You can also use Instagram tools like Hootbio to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

To get started with Hootbio, sign in to your Hootsuite account and navigate to the Create section of the dashboard. There, select Hootbio from the menu.

Note: Hootbio is available to Team, Business, and Enterprise plan Hootsuite users. If you are a Professional plan user, upgrade now to access this feature.

To build your Hootbio page, start with basic profile information:

• Profile name. This will show up as the heading at the top of your page.
• Profile description. This is the subtitle text located below your profile name.
• Profile picture. We recommend using an image aligned with the branding of your Instagram account to keep the look of your bio page familiar and on-brand.
• Your website. This is where you create a URL for your link in bio page. We will let you know if a URL has already been claimed by someone else.

Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can also add images to links, but this feature is optional.

To change the order of links on your page, simply drag and drop them using the triple bar icon.

When you’re done, click Update in the top right corner of the page.

Try for free

You can also direct followers to your other social accounts — or your email inbox — using dedicated buttons.

Head to the Social section of the menu to set up links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email .

To save your changes, click Update in the top right corner of the dashboard.

In the Design section, you can customize the design of your Hootbio page. Pick one of the recommended color themes, or customize your font, button, and background colors to make the page truly yours.

When you’re done — you guessed it — click Update in the top right corner of your screen.

That’s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram and TikTok bios. You can update your bio whenever you need, but note that URL edits are restricted to once every six months.

Ready to build your own custom link in bio page? Sign up for a free 30-day Team plan trial now , and start converting your Instagram followers into online customers.

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7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021 , it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business .

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Source: @zendaya

12. Add a category

If you have a business profile on Instagram , you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

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Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.C. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying (unrelated, unfortunately).

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Table of Contents

Feeling stuck on how to write an Instagram bio? It happens to the best of us. After all, those 150 characters can make or break the growth of your audience! 

Your Instagram bio is the first thing people notice when they go to your profile (and we assume there is no need to re-introduce the critical importance of the first impression ). It’s also where you introduce your brand to potential customers, create personal connections, and (hopefully) drive a considerable amount of traffic to your business.

Whew! That’s a lot of pressure for a few lines of text! But don’t worry, we’re here to help you assemble the perfect Instagram bio for your brand.

In this post, we’ll look at how to:

• Write a creative bio on Instagram
• Describe what your business does
• Give customers a reason to follow, like, share — and convert!

We will also look at our favorite secret weapon  Smart.bio and how it can make your profile pop!

What is an Instagram Bio?

Your Instagram bio is the section on your profile page where you include a brief description about yourself, your business, your brand, and/or the purpose of your Instagram account. Your bio is found beneath your Instagram profile name.

Your Instagram bio helps people engage with your profile, and within your Instagram bio there are countless ways to get creative.

Here’s what a bio should include:

• a short description 
• contact information
• a website URL

One thing is for certain: for the  best Instagram profile  possible, you’ll need to keep your bio short and sweet in order to stay under the bio’s 150-character limit. 

But don’t worry — Instagram bios aren’t set in stone. If you like some of our Instagram bio ideas, you can tweak your bio!

You never get a second chance to make a first impression! Will Rogers

Our Formula: How to Write an Instagram Bio in 6 Steps

An Instagram bio is what people see first when they visit your page, so it needs to stand out!

You have just seconds to leave a great impression and convince someone to follow you.

Check out the six steps from our  Instagram bio tips  for making a great first impression!

How to Make an Instagram Bio: The Tailwind Edition

Think of your Instagram bio as a short and sweet cover letter. 

Here are our best ideas to make your Instagram bio a killer success:

1. Add keywords and descriptive words to your profile name

You know how the saying goes. What’s in a name? 

The opportunity to brand your Instagram bio even more, that’s what!

Technically, you have two names on Instagram that hang  above your Instagram bio . One is your Instagram handle, which you choose when you sign up for Instagram and have to change in your Settings. The other is your Instagram profile name!

Check out where the two appear on travel blogger Helen Sula’s Instagram page below, where “heleneinbetween” is the handle. 

Your profile name shows up in bold right above your Instagram bio, just like a little heading. If you wanted to, you could just put your company or brand name in this line. However, you might be missing out on a few extra opportunities to brand your profile and attract more followers if you stop there!

You have 30 available characters in this line (including emojis!), and it’s a great place to describe what you do, who you are, or what you’re all about. Including relevant keywords and descriptive words in your Instagram bio makes it so much easier for your audience to find you. For example, if you’re a hairstylist, adding your profession — “hairstylist” — and the city you’re located in your profile name makes it super easy for people looking for a hairstylist in your city to find your Instagram account.

2. Use your bio to quickly convey what followers can expect from your page and what’s in it for them

Did we mention that your Instagram bio has a character limit? Don’t waste this valuable real estate on unnecessary details. For example, there’s no need to restate your name here; instead, focus on providing any details that you didn’t get across in your profile picture and name line!

The Instagram bio is the perfect place to highlight significant details about who you are, what you do, and how you use your Instagram profile in an attention-grabbing way. Your bio is usually the last thing people read before making a decision to follow you OR click on the link in your bio! 

Here are a few Instagram bio ideas to get users interested in your profile:

• Your job title and/or the company you work for, if not mentioned in your profile name
• Any awards or things you’re “known for” 
• Hobbies or your brand’s core services/specialties
• Contact information (if relevant)
• How often you provide new content to give your followers an idea of when to tune in
• What type of content your followers can expect from your Instagram account
• A CTA in your bio (keep reading to learn about adding multiple links from your bio)

To make the most out of your bio space, be sure to  use different words (not the same ones as in your name line) to further describe your brand focus or blog content .

After you focus on the message you want to convey with your Instagram bio, you’ll want to format it for easy readability and understanding. After all, you have just a few seconds to get the attention of a new follower or customer! 

See our creative Instagram bio ideas and formatting tips below.

Should you use hashtags in your Instagram bio?

We get this question a lot. Using a hashtag in your Instagram bio depends on what you want to portray within the summary of what your Instagram profile is about. You can add hashtags and mentions to your Instagram bio to create a clickable hyperlink.

However, hashtags in your Instagram bio don’t guarantee that your profile will automatically appear in that search stream. If you include a hashtag in your Instagram bio, users will be able to click on that hashtag and see all of the posts using that hashtag — not just yours.

If you’ve created a hashtag specifically for your community or business, it’s a great idea to include it in your Instagram bio so your Instagram followers (and profile visitors) can see it — and it’s also a great spot to collect user-generated content! 

Adding a user mention works the same way in your Instagram bio (by creating a clickable hyperlink) and is a great way to introduce the face or faces behind your brand. Linking your personal Instagram handle idea is a great Instagram bio idea — it’s a little clue for curious browsers!

3. Use line breaks and emojis to make your bio look neat and easy to read!

Nothing turns off readers faster than a thick wall of text. A block of words might just make your followers’ eyes (and brains!) tired before they even begin. Good Instagram bios include line breaks and slashes.

Lettering artist Dawn Nicole does this really well in her Instagram bio:

When you type your Instagram bio, make sure to remove any spaces before and after each sentence that you want to put a line break around. Then hit return. (If you’re on an Apple device, tap the number button in the lower-left corner of your keyboard to find your return button!) This will move the next sentence down to its own line. 

You can create full line breaks in between each sentence by adding emojis, slashes or periods.

For a more creative bio, try switching out some words and phrases with relevant emojis to spark visual interest and create a refreshing reset for your viewer’s eyes!

4. Include a strong call-to-action (CTA) to send your followers somewhere to learn even more about you!

The next element of a perfectly branded Instagram bio is an important one! It’s the next step your followers or visitors should take to learn even more about your product, blog, or brand. 

Most often, this would be going to your website or another location to view more of your content. That’s why it’s so handy to include a link in your bio by adding a relevant URL.

Here’s how to add a link to your Instagram bio:

Step 1: Log in to Instagram

Step 2: Click on your profile photo in the bottom right corner (this brings you to your profile)

Step 3: Press  Edit Profile

Step 4: In the space next to  Website,  enter your URL

Step 5: Hit  Done

5. Use a “link in bio” tool to showcase more than one link for ultimate traffic conversion

While you can put a link in your bio directly to your website URL, this isn’t always the best idea, especially if you want to direct followers to a certain page or promotion. Instead, many Instagram users choose a “link in bio” tool that acts as a landing page for multiple links, including links shared with each post!

Tailwind’s FREE  Smart.bio  tool does just that! In a matter of moments you can create a clean, branded link in your bio (it looks like this: smart.bio/yourusernamehere) so that your followers enjoy a branded experience from start to finish.

When choosing a “link in bio” tool, it’s important to choose one that doesn’t create a distracting, lengthy link in your bio. Even better, a “link in bio” tool that allows you to create your own custom URL can keep your Instagram bio effortlessly branded!

Take a peek at Smart.bio below!

Elevate your bio game with Smart.bio, and watch your Instagram presence soar.  Get started  now!

With Smart.bio, you can also upload a mix of static link buttons and clickable feed images to optimize the posts, links, and offers you’ll always want to send your followers to. Some creative bio ideas to try in your Smart.bio are: links to newsletters, email lists, guides, links to special offers, blog posts or other places to connect with you like TikTok or Pinterest.

PRO TIP When you use Smart.bio with Tailwind for Instagram, your linked feed images will update in real-time on your Smart.bio landing page — even when you auto post !

No more having to go into another app to separately add in a link and coordinate the time it goes live with the time your post does —Tailwind does it for you automatically when you  schedule your Instagram post !

Plus, Smart.bio is easy to brand, which makes it easier to design a creative Instagram bio that reflects well on your brand.

6. Customize your link in bio landing page to reflect your branding

Smart.bio by Tailwind is completely brandable, which is a feature either unavailable on most links in bio tools, or only available through a paid subscription!

With Smart.bio you can customize:

• Your page title, so you can brand the headline that appears next to your profile photo
• Your button colors to perfectly match your brand colors
• The CTA buttons that appear under each of your Instagram feed posts so your audience knows what to do next with uniquely-you instructions
• Your static link headers, including with emojis!

Plus, Smart.bio allows you to see analytics in real-time, including total visits to your landing page, total link clicks, and the click-through rate of your content!

Using this information, you’re able to figure out if your Instagram bio is clear enough to lead followers to your link in bio tool or if you should adjust your CTAs! 

These analytics also help you determine if your buttons are interesting and engaging enough to earn clicks or if you should change your approach to get the most traffic possible.

Smart.bio allows you to meet your brand goals when it comes to your Instagram presence. Using it will transform your good Instagram bio into a great one. And, it’s free.

7. Regularly update your bio to keep it fresh

Whether it’s a change in your professional life, a new milestone, or a shift in your personal brand, your bio should reflect the most current aspects of who you are and what you do.

• For businesses, updating your bio to highlight ongoing promotions, recent blog posts, or upcoming events keeps your audience informed and engaged.
• For individual users, showcasing recent achievements, current interests, or new ventures adds a dynamic and authentic touch to your profile.

Consider setting a reminder to review and refresh your bio every few months. This not only ensures that your bio remains relevant but also allows you to experiment with different keywords, hashtags, and calls to action to see what resonates most with your audience.

Keeping your bio fresh and up-to-date is a simple yet effective way to communicate your evolving story to your Instagram community.

8. Analyze competitors’ Instagram bios

Look at accounts that successfully engage their target audience and note common elements. Are they using specific keywords, emojis, or calls to action?

How do they structure their information? Is it direct and to the point, or more narrative and personal? Pay attention to how they integrate their brand voice and personality into their bio.

This analysis can inspire you to refine your own bio. However, it’s important to maintain your authenticity. Rather than copying, use these insights to enhance your bio in a way that remains true to your brand or personal identity.

9. Use your bio to showcase your identity

Your Instagram bio is prime real estate for showcasing your personal brand or business identity. In just a few words, you need to convey who you are, what you offer, and what makes you unique.

For personal brands, this might mean highlighting your skills, passions, or life philosophy. For businesses, it’s about summarizing your products or services and your unique selling proposition.

Be clear, concise, and compelling; remember, you only have 150 characters to make an impact. Use language that resonates with your target audience and reflects your brand voice.

Consistency is key. Ensure your bio aligns with the tone and style of your posts. Including relevant keywords and hashtags can also improve discoverability.

Instagram Bio Examples: 220+ of the Best Instagram Bio Ideas You Can Copy + Paste

Now that you have an idea of what goes into crafting the best bio for Instagram, it’s time to write a clever bio of your own!

Here are some Instagram bio examples to get you started. You can use these bios for inspiration, or simply copy and paste them! We don’t mind.

Quick Links:

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• Creating a life I love
• Simplicity is the key to happiness
• In a world of worriers, be a warrior
• Captivated from life, showing it here
• We have tomorrows for a reason
• I practice what I post
• She turned her can’t into cans and her dreams into plans
• Creating my own sunshine
• Your life does not get better by chance. It gets better with a change.
• You is kind, you is smart, you is important
• Sassy, classy with a touch of badassy
• Recovering ice cream addict
• Humble with just a hint of Kanye
• Relationship status: Netflix and ice cream
• Words cannot express my passion and love for Fridays
• Chocolate never asks me any questions, chocolate understands me.
• Kanye attitude with Drake feelings.
• Sometimes I just want to give it all up and become a handsome billionaire.
• Gifted napper, talker, and ice cream eater.
• I might look like I’m doing nothing, but in my head, I’m quite busy.
• My hobbies are breakfast, lunch, and dinner, topped with a chocolate dessert.

• Recommended by 4 out of 5 people who recommend things.
• Sprinkling kindness everywhere I go
• Trying to be a rainbow in someone’s cloud.
• Fabulous ends in “us” coincidence? I think not.
• Sometimes we could always use a little magic – don’t hide the magic within you.
• Always aiming to be a rainbow at the end of a thunderstorm.
• Fair is where you get cotton candy.
• Just keep swimming.
• Sharing my happy thoughts.
• You keep me safe. I’ll keep you wild.
• Being myself – Everyone else is taken.
• Time is precious, waste it wisely.
• I’m a cupcake in search for her stud muffin
• Do you know what I like about people? Their dogs.
• The best things come from living outside of your comfort zone.
• The bad news is time flies. The good news is you’re the pilot.
• No, this isn’t a dream. This is my reality.
• I already want to take a nap tomorrow.
• If I cannot do great things, I can do small things in a great way.
• When nothing goes right…. swipe!
• ​Lifting spirits and lowering footprints.♻️

• Welcome. I’m glad you’re here.
• (the city you live in or are visiting)
• Enjoying life’s party
• Check out the latest deals
• Awarded most likely to succeed in 8th grade
• Parent to (dog’s name)
• (Selfie Queen)
• (Put where you’re traveling to next)
• (Zodiac sign)
• (Add emojis of your favorite things)

• FLASH SALE THIS WEEKEND ONLY – 50%
• A creative message describing your unique selling point.
• Check out our best sellers below.
• Official home of (brand name) on Instagram.
• Click the link below to shop on our Instagram.
• Free international shipping.
• Share your photos with us using # (branded hashtag).
• Your brand slogan.
• Contact us: (email address).
• We see your purchases! Tag us @(yourInstagramname), #(your hashtag)
• Simplicity is the key to happiness.
• In a world of darkness, look up at the stars
• All I do is win, win, win. No matter what.
• To love oneself is the beginning of a life-long romance.
• I would rather die of passion than of boredom.
• In a world where you can have everything. Be a giver first.
• Whether you think you can or you think you can’t, you’re right.
• Together we could be unstoppable
• Wanting to be someone else is a waste of who you are
• Creativity solves everything.
• Create beautiful moments and make your space a masterpiece. 

• Turning my dreams into my vision and my vision into reality.
• Sand in my toes and saltwater in my curls.
• My standards are high… just like my heels.
• I’m a woman with ambition and a heart of gold
• Sometimes depressed, stressed…, but still well dressed.
• I shine from within so no one can dim my light
• Happiness never goes out of style
• Smart. Strong. Silly. Straight up class act.
• Who runs the world? ME.
• Always give 100% — unless you’re donating blood.
• Created with you and all the girls in mind🕊

• Mother of dragons, among other things.
• I don’t regret being a working mother when I can show others that I can fulfill my dreams, and so does my children.
• I cannot settle for just anything. My kids are watching!
• Mama to (insert kids names)
• No influence is as powerful as a mother.
• I have the best job in the world, I’m a mom.
• Nurturing, supporting, and helping my children grow.
• Who runs the world? Moms.
• Being a mom doesn’t mean you’re superwoman. It just means you’re more powerful than you ever thought possible.
• Probably drinking coffee because I’m a mom.
• Inspiring people to cook, eat & live well.

• How you can live the high life if you don’t wear high heels.
• Fashion is about comfort and feeling good.
• Happiness looks beautiful on you.
• Style shows your attitude.
• We can feel and see everything in clothes.
• We can express our feelings through our clothes.
• Never over or under dressed, just dressed.
• We all have style; we only have to find it.
• Style is nothing but what we choose.
• Dress-up is still my favorite past time.
• Born to express, not impress.
• I got here by being me, so I’ll continue being me.
• You couldn’t handle me even if I came with instructions.
• Kilometers are shorter than miles. To save gas I’ll take my next trip in kilometers.
• I’m out here hustlin’ to claim what’s mine.
• I’d rather be hated for who I am than loved for who I am not
• I don’t care what people think of me. This is me in the rawest form.
• Risk taker. Adventurer. Globetrotter. Living my dreams.
• Be all in or get out. There is no in-between.
• I might not be where I want to be yet but I get closer every day.

• If you don’t build your dream, someone will hire you to build theirs.
• If opportunity doesn’t knock, build a door.
• The road to success is always under construction.
• The happiest people make the best out of anything.
• A goal is a dream with a deadline.
• Not stopping until I achieve my dreams.
• My goal is to not only live, but to grow.
• Love what you do.
• What is the point of life without passion?
• Whatever you do, just make a difference.

• I’m real and I hope some of my followers are too.
• If “love is in the air” why is the air so polluted?
• Sweet as sugar, tough as nails.
• Catch flights not feelings.
• Midnight snacker
• I can’t remember who I stole my bio from or why.
• Currently saying yes to new adventures
• Everyone else was taken so this is me
• I’m cool, but global warming made me HOT
• People call me Sara but you can call me tonight
• Simply look at me. God is amazingly creative.
• Stress does not go with my outfit!
• I speak fluent sarcasm!
• Don’t dm. Telepathy only!
• Lazy is such an ugly word, I prefer SELECTIVE PARTICIPATION!
• Remember it’s just a bad day, not a bad life.
• Life on earth is expensive, but it includes a free trip around the sun.
• I’m not actually online, it’s just an optical illusion.
• Work hard for 5 days to enjoy the 2 days to the fullest.
• I hope Karma slaps you in the face right before I do!

• Falling for you
• Looking at the world through colored glasses.
• Please cancel my subscription to your issues
• Status Update: Currently hungry.
• Don’t study me. You won’t graduate
• A Life? Cool! Where can I download one of those?
• To a great mind. Nothing is little.
• Who needs friends? My PC is user friendly.
• Beware of geeks bearing formulas.
• Weird is a side-effect of awesome.
• Work out, but make it cute✨
• Kind words cost nothing.
• Look in the mirror and see your competitor.
• Simple hug and cure big issues of life.
• Sometimes, the fear of losing someone is making us losing them
• Sorry for taking the same boring face every day.
• You have ruined the melody of my favorite song.
• I am the hero of this story, do not save me.
• Stay busy, they do not deserve you.
• Firstly, try to learn to make yourself happy.
• I am getting a chance to tell my feelings to you.

• Press that follow button to know my story.
• Don’t know what to do? You can start by hitting that follow button.
• Turn that blue follow button to white.
• Follow me and I’ll follow back.
• Follow me to get a behind the scenes look at my life
• Wanna know my story? Press that follow button.
• Follow me then follow the link below!
• My story will inspire you so be sure to hit that follow button.
• I’m on my journey. Join me by following along.
• You see, everyone has a story but mine is a mystery. Follow me.
• Not everyone has to like me, Not everyone has taste.
• People will stare; I make it worth their while.
• In a world of average, I’m savage.
• Even if you had instructions, you still couldn’t handle me
• Keep the dream alive: Hit the snooze button.
• You can’t make everybody happy, you aren’t a jar of Nutella.
• Don’t be afraid to be the full package.
• At the end of the day, life should certainly ask us whether we want to save the changes or not.
• I am fire and ice. People fear my cold and crave my warmth.
• Better an oops than considering a what if.

• Welcome to my world.
• This is me.
• Just smiles
• I got nothing.
• Meet (name).
• So far, so good.
• Thanks for checking in!
• Happy stalking!
• Happy thoughts

Using Smart.bio to make the most out of your Instagram bio

Driving traffic from Instagram  is easier than ever, thanks to Tailwind’s FREE Smart.bio tool!

Smart.bio  allows you to feature as many links as you like on a clean, stylish landing page.

Your followers can click on the branded link in your bio to see all the products, posts and content linked to your Instagram posts.

Of all the things to put in your bio, a powerful “link in bio” tool like Smart.bio is a must!

Besides being able to add multiple links, Smart.bio allows you to track how many people click the links. That way you can analyze what your followers are drawn to most, and leverage it!

Once you have everything set on your bio, you can use Tailwind’s  Instagram Scheduler  feature to automatically schedule your post links and update the Smart.bio page once your Instagram post goes live!

Curious? Get a  free trial of Tailwind for Instagram  no credit card required!

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• The Science of Social Media

The Science Behind the Best Instagram Bios

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today.

Should you go highly descriptive of what you do, or keep it loose and aspirational?

Should you include contact info? hashtags? emoji?

And how often should you update it?

We’ll unpack these questions together and send you on your way with some tips that you can try on your bio today!

The Golden Rule of Instagram Bios: There is no one, right way

First off, let’s start with a golden rule about social media marketing, which applies here to Instagram bios, too.

There’s no one single “correct” way to create an Instagram bio.

We’ll give you lots of tips about best practices and tactics to try, but ultimately you’ll find that there is no consensus on the single best way to write a bio. Your mileage may vary with some of these tips, and you’re bound to find an ideal format — or two — for your brand’s bio.

The one thing we love to remind people of is to constantly be testing and iterating. We’ll get into some tips for testing later in the episode.

Where the bio lives on your Instagram profile page

Let’s define what we even mean when we talk about Instagram bio.

The bio is one of many pieces of information at the top of your profile. This list includes:

• Your Instagram username
• Your actual name, either yours or your business’s
• Your bio – a sentence or phrase or paragraph describing who you are
• and one link

For Instagram business accounts, you get a few extra pieces of information. You can choose a category for your business and add contact information like a phone number or physical address.

We’ll be spending the majority of our time on the bio itself — the sentences or phrases that you can use to describe your profile. But we’ll sprinkle in some tips about usernames and links, too.

Ok, let’s dive right into some of the top tips that we’ve pulled from looking at hundreds of beautiful bios on Instagram.

Tip #1: Make the most of your limited space, and drive people to take an action from your Instagram bio

You get 150 characters to use in your Instagram bio. It’s important that you make the most of it!

One common way that we see brands do this is by focusing the bio on a single action that they want the visitor to take. It’s reminiscent of some of our favorite email marketing advice: that a good email should have one job to do — for instance, getting clicks to a pricing page or driving traffic to a blog.

You can think of your bio in the same way. The quickest and clearest way to drive action from your bio is — quite simply — use a verb. It can be “share this” or “shop that” or anything action-oriented.

N: We’ve seen this work especially well around big campaigns. Often, if a brand is running a campaign, their bio will reflect it — the text will be updated, the link will be related, and all of it will point visitors to a single destination.

A few other examples of “single jobs” that a bio can do include:

• sending visitors to a community hub
• letting visitors know how to get in touch with you with support questions
• promoting a branded hashtag or a fellow Insta account — more on this in a bit
• reinforcing your brand’s positioning
• sharing a bit of social proof via a review or press mention

Having so many options here adds to the fact that you can — and maybe should — update your Instagram bio with regularity. From what we’ve seen on the Instagram bios of the brands we researched, it can be a good practice to refresh your bio every month , either as part of a monthly social media audit or whenever a fresh marketing campaign comes up.

Seeing this list also makes me think about our first rule of Instagram bios: there is no one “correct” way to do a bio. We saw some brands that included almost every job in a single bio!

All this talk about calls-to-action dovetails nicely with our next tip:

Tip #2: Make your one bio link count — either match the link to your bio or try a multi-URL landing page.

At Buffer, we’re big fans of the latter — using the link to send folks to a landing page with multiple URLs. We built this into the Buffer product with our new Shop Grid feature, which comes with Buffer business plans .

The way it works: You get a single URL to put on your Instagram profile, and that URL links out to a landing page that shows off a number of different links based on your previous Instagram posts. You can assign a link to every post, essentially making your whole Instagram feed clickable.

Shop Grid has been especially useful for ecommerce brands and profiles that show a lot of products in their feed. I’ve seen it work really well for marketers and personal brands, too.

Additionally, there are tools like Link Tree that let you add any links to a single landing page — perhaps a link to your homepage, your YouTube, and your contact forms, for instance.

No matter what tool you use, the multi-URL landing page can be a great asset for your bio. If you’re encouraging visitors to take action from your bio, you can send them straight to the bio link. And same goes for any messaging you have in the captions of your Instagram photos.

Tip #3: Add Line Breaks to Your Bio

Line breaks are the hard returns that let you place text on the next line below. You’ve probably seen them used in Instagram captions and many other spots. You’ve probably even seen them in some cool Instagram bios. These list-style bios are some of the most popular ones out there.

They can be a really effective way to communicate information and space out the different attributes of your bio .. if, say, you have your company tagline, followed by a branded hashtag, followed by a call to action.

But of course, if you’ve tried to do this for your bio, you might have found that line breaks can be a bit tricky to implement.

Here’s what we’ve found to get this to work:

• Get out your laptop or log onto your desktop and visit instagram.com. Then go to your profile page and click Edit Profile
• This opens up your Instagram profile settings, and you can type directly into the bio from here. Simply use the Enter key to put in a new line break.
• Voila! When you click “submit” it should save your bio just as you intended, with all line breaks included

Tip #4: Put emoji in your bio

If you’re keen on having a bio that stands out, there are few things more eye-catching than a well-placed emoji next to a block of text.

Of course, you’ll want to make sure that any emoji you use are on brand and in context to what you’re saying in your bio. We don’t recommend using emoji for emoji’s sake — although that probably would catch someone’s eye.

A few examples that we really love include:

• Using an emoji that captures the essence of your product — say the coffee emoji if you’re a coffee seller or the palm tree emoji if you work in the vacation space
• A globe emoji for travel brands or remote work teams
• And one of the most eye-catching ones I’ve seen: the red SOS emoji when talking about ways to get in touch with your customer support team

In addition to emoji, you can also use special characters like hearts or boxes or wingdings — any of those fun black-and-white shapes that you might’ve seen before online or in text editors.

To add emoji, you can do it right from the Instagram app in your profile’s settings, and to add special characters, you can do this in the same way you added line breaks – by logging in to the web version of Instagram and editing your bio from there.

Another way to design a noticeable bio is something we’ve hinted at multiple times already this episode:

Tip #5: Use hashtags and @mentions right in your bio

Linking to other profiles and hashtags is not only eye-catching, it’s also useful. Any hashtags or profiles you put in your bio are tappable — they’ll take you to that person’s profile or the Instagram listing for the hashtag.

Many brands use the @mentions to link out to sub-brands — for instance fashion brands might link to labels within the brand.

And for hashtags, we commonly see this used with branded hashtags. We have one of our own — #bufferlove — that we use to track positive word of mouth and kind words about Buffer. The travel brand Away used the hashtag #travelaway as its branded keyword, right in the bio.

One of the neat things about adding hashtags to your Instagram bio is that it can help with discoverability for your content. It’s like having a bonus Instagram feed.

And on the topic of discoverability, that reminds me of some of the hidden power of your name on Instagram.

When people are searching on Instagram, the only parts of your Instagram profile that will be included in search results are your name and username. That’s it. So if you stuff your bio with the word “apparel” 10 times, Instagram search won’t know about it.

But, if you add that keyword to your display name on Instagram, or if you’re lucky enough to have grabbed a username with the keyword in it, then Instagram will recognize it in search results. For instance, with Buffer, we could have our display name as Buffer – Social Media Marketing.

• First, you have only 150 characters in your bio, so keep this in mind as you’re crafting your message.
• Second, think of the “one job” that your Instagram bio has. Do you want people to shop? To come to your website? To share with a hashtag? Don’t be afraid to ask for it.
• Third, make the most of your one Instagram link. Tools like Buffer’s Shop Grid give you extra options to make this link go further.
• Fourth, format your bio in an eye-catching way. Consider a list-style bio with line breaks, or add relevant emoji to the different aspects of your description.
• And fifth, consider your bio as one piece of the overall presentation of your profile. Optimize your username for search, add contact info and categories for your business, and give thought to the link you’re using.

Remember: there is no single “correct” way to craft an Instagram bio.

We hope that these tips have been helpful for giving you ideas on what to try next.

If anything, the key takeaway for me with all this is that it makes sense to keep trying new things! Change up your bio once a month or whenever a new campaign or new focus comes up.

We can’t wait to see what you come up with.

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

• Heather-Mae on Twitter
• Dave on Twitter

Thanks for listening! Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes !

About the science of social media podcast.

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.  It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team . Feel free to get in touch with us for any thoughts, ideas, or feedback.

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10 Tips for Making a Lasting Impression With Your Instagram Bio

Spoiler: 150 characters is enough.

Research suggests you have just seven seconds to make a first impression — and it can be even shorter online. 

The secret sauce? A good Instagram bio. 

Whether it's incorporating relevant keywords or using a free link in bio tool , we're breaking down our top Instagram bio tips to level-up your profile.

With Later’s social media management platform and link in bio tools , you can plan content, analyze performance, and drive revenue — all in one spot. Create an account , today.

Table of Contents

What is an instagram bio, 10 tips for the perfect instagram bio.

Your Instagram bio is the section below your profile picture that gives users a sneak peek into the content on your feed. 

This space includes:

A display name

Page category

150 character description

External links

Contact info

And because your bio is typically the first point of contact for new visitors, it’s got everything you need to describe who you are and what you do, right off the bat.  

What Makes a Good Instagram Bio?

A good Instagram bio can make all the difference between a visitor hitting follow, or tapping away. 

It’s short, informative, and gives potential followers a well-rounded idea of what they can expect from your content. 

How can you achieve it? Our top tips for the perfect Instagram bio await, below. 

And if you need some extra help crafting the perfect bio, head to our Instagram Bio Captions library for all the inspo.

When done right, your Instagram bio can catapult your growth on the platform. Here are 10 ways to make those 150 characters count:

Keep It Short & Sweet

Include Relevant Keywords

Use a Link in Bio Tool

Show Your Personality

Include a Call-to-action

Add Your Contact Info

Add Your Branded Hashtag

Use Emojis Sparingly

Use Instagram Stories Highlights

Update Your Bio Regularly 

#1: Keep It Short & Sweet

Brief, yet captivating is the golden standard for a good Instagram bio. 

This makes long phrases and emoji overload a huge no-no.

Instead, stick to short, easy-to-read phrases that get the point across quickly. 

Aka, don’t overcomplicate it — for the most part, your content speaks for itself. 

FYI: You can create a clickable version of your Instagram feed with Linkin.bio by Later . Sign up today to level-up your Instagram bio:

#2: Include Relevant Keywords

ICYMI: a strong Instagram SEO strategy is one of the best ways to increase your reach on the platform. 

And while this mainly involves the captions you write — your account’s name and bio can play a role too. 

So, take a moment to brainstorm keywords your target audience may search for on Instagram, and pop them into your name field . 

See how food blogger and author Sam Turnbull uses the keyword “vegan recipes” to boost her account’s discovery:

Now, if someone searches this keyword, Sam has a better chance of popping up as a result. 

Want more tips for increasing your reach on Instagram with relevant keywords? Check out this blog post: Instagram SEO: 5 Ways to Increase Your Discoverability .

#3: Use a Link in Bio Tool 

With the ability to add only one external link to your Instagram bio, how do you narrow it down? 

Hint: you don’t have to.  

With Linkin.bio by Later , you can create a landing page with button links and a clickable version of your Instagram feed: 

This makes it easy to direct followers to specific web pages referenced in your posts, your other social accounts or websites , a product page — you name it.

A streamlined experience for your audience without having to frequently update the URL in your Instagram bio? Talk about a win-win. 

Ready to optimize your Instagram bio with Later's Linkin.bio tool ? Sign up and get started today :

#4: Show Your Personality

After all, your Instagram bio is all about you or your brand — so don’t shy away from sharing your story and giving a peek into your personality. 

Use this space to speak directly to your target audience and highlight your skills, background, or a common phrase you use.

This way, potential followers will immediately understand what you’re all about.

See how Chelsea Davis introduces herself in four short lines:

#5: Include a Call-to-action

A good Instagram bio will drive followers to perform an action — whether it's participating in a survey or listening to your latest podcast episode.

And that means including an effective call-to-action (CTA). 

Just remember the golden rule: be clear and specific. 

For example, Girlboss invites followers to subscribe to their newsletter, Girlboss Daily in a simple one-liner:

And to encourage even more profile clicks, make use of Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, View shop, or Learn more.

Simple: ask and you shall receive.

#6: Add Your Contact Info

With an Instagram Business profile , you unlock the ability to add contact information to your Instagram bio. 

This includes your email address, phone number, and brick-and-mortar address — no additional character count required. 

Rug tufting business Fuzzy Lab and marketing community Pretty Little Marketer both have contact information available for new visitors and their followers:

The takeaway? Make it easy for a visitor or follower to reach out with the click of a button.

P.S. Did you know that Later is an official Instagram partner? Sign up today to start planning and scheduling your content in advance:

#7: Add Your Branded Hashtag

Another tip for a good Instagram bio? Two words: clickable hashtags. 

Whether you’re promoting an Instagram contest or a UGC (user-generated content) campaign , including a clickable branded hashtag in your Instagram bio is a huge engagement tactic . 

See how home goods brand Brentwood Home encourages UGC with their branded hashtag: 

Now, the brand has a dedicated space of organic customer content that they can engage with, repost, and (by request) repurpose. 

NOTE: While a branded hashtag can help you spotlight and collect UGC, placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search.

#8: Use Emojis Sparingly

A splash of color (or emojis) is a great way to add some personality into your Instagram bio — but don’t overdo it. 

Why? It has the potential to affect the accessibility of your content for those with visual impairments. 

So, it’s best to keep things short and sweet. 

Use emojis sparingly to highlight any CTAs (call-to-actions) or to add some pizzazz to your bio, like Later :

Salute emoji. 🫡

#9: Use Instagram Stories Highlights

Instagram Stories Highlights are perfect for sharing FAQs, roundups, and community spotlights.

They also have the potential to make your Instagram bio more appealing and click-worthy. 

Think: product launches, booking info, and anything else worth the 24-hour shelf life extension. 

And if you want to add a little spice, you can create a set of on-brand covers to ensure a consistent look and feel.

Nail artist Christina uses Stories Highlights to organize appointment availabilities, price lists, art inspo, and more: 

In other words: timely, clean Instagram Stories Highlights = boosted Instagram bio views + a stronger brand aesthetic on your profile. 

TIP: To create your own Instagram Stories Highlights covers, read this Later blog: How to Create Instagram Stories Highlights Covers (+ Free Icons!) .

#10: Update Your Bio Regularly 

An up-to-date Instagram bio gives viewers the most current info about you and your happenings.

On the flip side, an outdated bio can be misleading and result in the loss of potential followers.

So, if you haven’t updated your Instagram bio in a while, this is a sign (or 10) to give it a refresh.

With Later Link in Bio you can create a custom landing page that turns the link in your Instagram bio into a home with all of your important links. Create a free account today .

Alyssa is a Toronto-based creative writer and Content Marketer at Later. If you can’t reach her, she’s probably glueing gems to her face, rollerskating, or thrifting. Keep up with her nonsense on Instagram – @alygagliardi .

Plan, schedule, and automatically publish your social media posts with Later.

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200+ Instagram Bio Ideas You Can Copy and Paste (2024)

An Instagram bio is all about making a strong first impression. 

Most people decide whether to follow (or ignore) an account based on your bio.

If your Instagram bio is enticing, someone might decide to engage with your content or follow your account. If it isn’t, you might lose their interest. 

In this article, we’ll look at some cool Instagram bio ideas that you can literally copy and paste into your profile. You’ll also learn how an Instagram bio works, how to write one, and some cool Instagram bio tricks.

What is an Instagram bio?

An Instagram bio is the small area under your username, where you can share some details about yourself or your brand. Your Instagram bio can include a brief self- or brand description, contact information, emojis, branded hashtag, and more. 

Here’s an example of one of the best bios on Instagram, by Sabrina Phillip . 

Sabrina’s Instagram bio is powerful. The first line tells you what she does: “I help women make millions online.” 

The second line highlights her roles: “speaker, podcaster, multiple-7-figure CEO.” 

The third line adds a personal touch: “dog mom to @thescottishdoodles.” 

The fourth line talks about her additional interest: “travel writer @sabrinainscotland.” 

And the last line is her CTA, directing you to her webpage at www.liinks.co/sabrinamphilipp . 

She also includes emojis to make the text more eye-catching. 

If you’re looking for Instagram bio ideas that balance professional accomplishments with personal interests, Sabrina’s profile is a great example.

What makes a good Instagram bio?

You can write your Instagram bio any way you want. However, it’s best to apply tried-and-tested Instagram bio tips:

1. Describe your personal brand

The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.

Queen Latifah’s Instagram bio does a great job of describing her personal brand. In the first line of her bio she writes, “Actor/Rapper/Singer/Producer.” When people visit her fan page, they’ll learn that she’s not just an actor and may check out her other gigs to learn more about her. 

Plus, that little blue verification mark appears on her page, so people instantly recognize her account's authenticity when they visit. A key takeaway from her profile is that you can hook people even with a short Instagram bio.

2. Highlight your interests

To make a good first impression, you need to connect with your audience. 

How can you do that? By sharing your interests. 

For example, Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram account is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.” 

When you see the word “gratitude” thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg. 

Many of her Instagram posts include pictures of her living life, traveling, and having fun, which makes her interesting. Her 2.6 million followers likely agree. 

The best bio will always be the one that’s easy to read and highlights your key passions.

3. Share your contact information 

If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information. 

Most people write something like, “For business enquiries, email [email protected] .” You can also direct people to your DM for sending messages. 

The app company A Color Story includes its email address in its Instagram bio for easy communication. This simplifies the way followers and potential collaborators can get in touch with the business.

4. Add a call to action

Whether you’re a business owner or an influencer , having a call to action in your Instagram bio is a must. 

Remember: You’ve got one link that you can include for users to click on. So throw in a request to “Sign up for my course,” “Check out my latest blog post,” or “Shop the hottest fashion products now.” 

Tony Robbins’ Instagram bio example includes the CTA “⬇️ Podcast.” The arrow emoji points down to the link to get some extra attention.

200+ best Instagram bio ideas for standing out

Cool Instagram bios

• The best things come from living outside of your comfort zone
• Here’s my story for the history books
• I’m a cupcake in search of her stud muffin
• In a world where you can be anyone, be yourself
• Success is in my veins
• Yup, I’m just another Instagram influencer
• Scratch here ▒▒▒▒▒▒▒▒▒▒ to unveil my secret bio.
• No, this isn’t a dream. This is my reality.
• What should I put here?
• Welcome to my world

Good Instagram bio

• Simplicity is the key to happiness
• If I was a writer, I’d have a better Instagram bio quote
• You can’t become the best without first being the worst
• In a world of worriers, be the warrior
• It won’t be easy, but always try to do what’s right
• She turned her can’ts into cans and her dreams into plans
• Life is what happens to you while you scroll through Instagram
• A day in the life of me: Eat avocado toast, post Instagram videos , read Instagram comments
• It’s my time to step into the spotlight. I’ve earned it.
• I practice what I post

Creative Instagram bio ideas

• Dreams 👉 Goals
• If “love is in the air,” why is the air so polluted?
• It took me __ years to look like this
• Currently saying yes to new adventures
• I’m hurt, but I still smile. That’s my life.
• Midnight snacker 🌝
• Everyone else was taken, so this is me
• Recovering cake addict 🎂
• I make money in my sleep 🛌
• People call me Sara, but you can call me tonight 😉

Instagram bios emoji

• Welcome to my 👑dom
• 👇 Check out my latest blog post 👇
• 🐦: (twitter handle) 👻: (snapchat handle) 🎥: (youtube handle)
• Traveler ✈️ Book Lover 📖 Obsessed with tacos 🌮
• We love all animals 🐶 and donate a percentage of sales to marine life 🐠
• Cancer survivor 🎗️
• Personal Trainer 💪 Dancer 💃 Meditator 🧘
• Currently hanging out in 🇵🇹
• ❤️ Lover, not a fighter, spreading ✌️all over the 🌎
• Entrepreneur ➕ Globetrotter ➕ Motivational Speaker

Best Instagram bio to get followers

• Follow Me To Greatness
• Follow me and I’ll follow back
• Thank you, come again 
• Don’t know what to do? You can start by hitting that follow button.
• Follow my [adjective] story
• Click the follow button to be part of my [adjective] journey
• Wanna know my story? Press that follow button.
• I’m on my journey. Join me by following along.
• Follow me then follow the link below!
• Pls follow us on Instagram
• My story will inspire you, so be sure to hit that follow button
• Follow me to get a behind the scenes look at my life
• Follow along to witness history in the making

Great Instagram bios

• 🍂🍃Falling for you 🍂🍃
• ☕Stressed, blessed, and coffee obsessed ☕
• Having the time of my life ⏰🎉
• Looking at the world through 🌹colored glasses
• I’m sweet like honey 🍯
• 🌟Sending my selfies to NASA because I’m a star 🌟
• Please cancel my subscription to your issues
• Status Update: Currently hungry 🍔🍟🌭🌮🥗🍪
• Kanye attitude with Drake feelings 😭
• Don’t study me. You won’t graduate 🎓

Instagram bio puns

• They call me Febreze because I’m so fresh
• Don’t kale my vibe
• Follow my Instagram or I’m nacho friend anymore
• I believe in bee-ing myself
• My Instagram account is very a-peel-ing
• Seas the day
• I like to stop and smell the ros é
• I’m pawsome and currently having a purrfect day
• Spending my days in a well so I can say they’ve been well spent
• Artists never retire, they withdraw instead
• I’ve been told “You are what you eat.” Guess I ate a sexy beast this morning.
• My name ain’t Mary, but I’m still poppin’

Simple Instagram bio ideas

• I’m the exception
• Simple but significant
• Doing better
• Rollin’ with the homies
• Livin’ a little
• Pretty & Profitable
• Life is beautiful
• Glitter is the only option
• Anything but predictable
• I see beauty in everything
• Goal: bigger smile

Funny Instagram bio ideas

• I apologize for anything I post while hungry
• Humble, with just a hint of Kanye
• I’d rather steal your dessert than your boyfriend
• Sassy, classy, with a touch of badassy
• One day, I hope to become a grown up
• Used to think I was a tad indecisive, but now I’m not quite sure
• Life is short so I’m smiling while I’ve still got all my teeth
• My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert
• Relationship status: Netflix and ice cream
• The bags under my eyes are Chanel
• Instagram bio currently loading
• I’m actually not funny. I’m just really mean, but people always think I’m joking.
• I’m a social media guru. No, really, I am.

Cute Instagram bio ideas

• So many of my smiles are because of you
• All your dreams can come true, and I’ll make sure of it
• Live in the sunshine where you belong
• My life is better than my daydreams
• Sprinkling kindness everywhere I go
• I love my followers more than life itself
• Don’t regret the opportunities you were too afraid to take
• Sometimes we could always use a little magic—don’t hide the magic within you
• Every day might not be a good day but there is good in every day
• So grateful to be sharing my world with you

Instagram bio ideas for boys

• Living life on my own terms
• I don’t care what people think of me. This is me in rawest form.
• I’d rather be hated for who I am than loved for who I am not
• Risk taker. Adventurer. Globetrotter. Living my dreams.
• I might not be where I want to be yet, but I get closer everyday
• One day, I hope to be a happily married old man telling wild stories from his wild youth.
• I got to where I am today by being me
• I was born to do exactly what I’m doing today
• Don’t like me? Don’t care.
• I’m out here hustlin’ to claim what’s mine

Instagram bios for girls

• Not like the rest of them
• One of a kind
• The best things in life are really expensive. You can have me for $7 billion 😉
• Aloha 🌴🌴🌴🌴🌴🌴
• Hi. Hello. Hola. Ola. Bonjour. Ciao. Guten Tag. Namaste. Salaam.
• Life’s short, eat the cake 🍰
• Adding a little sparkle to your day ✨
• I regret nothing you see in this feed
• My greatest fear isn’t starting. My greatest fear is not making it to the top.

Business bio ideas for Instagram

• I believe in helping people
• Putting customers first since (founding year)
• Official home of (brand name) on Instagram
• 👇 FLASH SALE THIS WEEKEND ONLY—50% 👇
• Share your photos with us using #(brand name)
• 🌎 Free international shipping
• Contact us: [email protected]
• Click the link below to shop our Instagram
• Great selection of [type of products] merch
• Check out our bestsellers below

Bio captions

• Enjoying every second of my life, follow along and see for yourself
• When the pain passes, you eventually see how much good came out of a bad situation
• Love 💗 and Peace ✌️
• Mentally on the beach 🏖️
• If you want the tea, follow me ☕
• Dreaming bigger than my imagination can handle
• Starting over
• Just going with the flow 🌊
• I’m sparkling like my water ✨
• I don’t come with instructions, but my captions are the next best thing 📚

Myself quotes for Instagram bio

• I’m as rare as the Reckon Expert outfit skin in Fortnite
• I’m a limited edition, there’s only one me
• Less talking, more action. Take a look at my pictures if you don’t believe me.
• I am worthy of the greatness I hold
• It’s not your job to like me, it’s mine
• I’m awesome (don’t worry I think you are too)
• I’m not here to be average, I’m here to be the best
• Born to shine bright
• Always be yourself because an original is always more valuable than a copy

Funny instagram bios for millennials

• Even if you had instructions, you still couldn’t handle me
• Be young. Be dope. Run the show.
• I’ll remember and recover but that doesn’t mean I’ll forgive and forget
• I’d rather make mistakes than fake perfection
• I don’t wipe tears, I wipe the people who created them
• I’m like coffee: dark, bitter, and too hot for you
• In a world of average, I’m savage
• It’s hard to find someone who’s smart, funny, adorable, and a total badass. My only advice for you is, don’t forget to follow me.
• Too glam to give a damn
• My Instagram is proof that I’m always creating a better version of myself

Instagram bio quotes

• Don’t care what you say about me, I like the way I am
• Love without limits
• I’m suffering from an extreme case of not being a Kardashian
• Together we could be unstoppable
• I’m so deep even the ocean gets jealous
• Tell me not to do something and I’ll do it twice and take pictures
• All I do is win, win, win. No matter what.
• In a world where you can have everything, be a giver first
• You become what you believe, so believe in yourself
• In a world of darkness, look up at the stars

Instagram bio quotes short

• Welcome to my Instagram
• Check out the link below
• This is my life
• I got nothing
• Screw perfect
• Happy thoughts
• Just smiles 🙂
• Meet (name)
• This is my bio

Instagram bio text

• Single. Determined. Living life.
• Creating sunshine in the world
• I wonder how many calories my exes burned jumping to conclusions
• Always better together xoxo
• You’ll never shine if all you do is throw shade
• Just a little bit imperfect
• Real queens fix each other’s crowns
• Today’s the kind of day I live for
• No one’s life is as perfect as their Instagram feed
• I don’t know where I’m going but I’m going

Inspirational Instagram bio ideas

• Every day I create a life I love
• When the world is dark, look up to the stars 🌟🌟🌟🌟🌟🌟
• Trying to watch more sunsets than Netflix
• I’m ready—let’s do this
• Be a flamingo in a flock of pigeons
• Making mistakes is better than faking perfection
• Sprinkling a bit of magic
• Sharing my happy thoughts
• Capture every moment
• I’m the rainbow 🌈 on the rainy day 🌧️

Fitness bio ideas for Instagram

• Workout enthusiast and personal trainer
• When you feel like giving up, keep going
• You are what you do, not what you say you’ll do
• Strength comes from doing things you thought you couldn’t
• Do something today that your future self will thank you for
• Today doesn’t need your excuses. Make it happen.
• The worst workout is the one you didn’t bother to do
• Hustle for more muscle
• Train insane or remain the same
• Helping you build healthier habits

Instagram bio for fashion

• I dress as if I’m about to see my arch nemesis
• My clothes might not change the world, but I sure will
• I’ll make you stop and stare
• My clothes highlight my colorful life
• I may be a fashionista but I’m not all about labels
• Shopping is my therapy—hey, it’s cheaper 😉
• “I need new clothes.” —Me, every damn day
• My ex doesn’t go with my outfit
• Money can’t be the root of evil since shopping brings people so much happiness
• Women can look beautiful in any outfit, but the right outfit can make women become powerful

Creative instagram bios for models

• Shh… I’m a Victoria’s Secret model. It’s such a big secret, not even Victoria knows.
• Full-time Instagram model—DM for business enquiries
• I’m not just a girl with a phone, I’m a model
• The prettiest smiles hide the biggest secrets
• I wear confidence on my sleeve
• The most important part of a camera is the person in front of it
• I take a lot of selfies for my future biographer
• Life is short, make every selfie count
• #Beyourselfie
• I don’t use filters for my photos—all real girl over here 🙂

Travel Instagram bio ideas

• I might not know who I am, but I know where I want to be. Right here in paradise.
• My best stories are found within the pages of my passport
• I haven’t been there yet, but it’s on my list
• ⚫wanderlust ⚫a strong desire to travel
• Join me on my next adventure!
• Travel is the only thing you buy that makes you richer
• All I need is Vitamin Sea 🌊
• I like taking the scenic route
• Take advantage of every opportunity you get because some things only happen once in a lifetime
• Fill your life with experiences so you always have a great story to tell

Instagram bio examples

• It’s better to be a lonely lion than a popular sheep
• Wake. Play. Slay.
• Creating the life of my dreams one day at a time
• I’ve scrolled millions of miles with my thumbs
• Life isn’t perfect, but your photos can be
• C’est la vie
• I strive to impress myself
• See the good in the world
• Single and living my best life
• I may be a handful but, hey, you’ve got two hands!

Instagram bio generator

Instagram bio generator, your generated bio:.

You can also try an Instagram bio generator for some fresh ideas. This online tool asks for a few details and whips up the perfect line for your Instagram profile. It’s powered by ChatGPT, but remember, it’s not perfect. To hit the mark, fill in all the fields with as much info as you can. This helps you brainstorm for your final version.

Just a heads up: Sometimes, the tool might spit out stuff that’s off the mark or even a bit dodgy. Whatever it comes up with, using it is all on you, including making sure everything is legal and doesn’t step on anyone’s toes.

5 Instagram bio tricks to try

Want to learn a few tricks to make your Instagram bio pop? Here are four of the most popular ones:

1. Change the font in your Instagram bio

Using a tool like LingoJam , you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name. 

Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.

2. Add symbols to make it more noticeable

Using a website like CoolSymbol , you can copy and paste symbols and fancy text. 

You’ll find lots of cool symbols like stars, copyright, arrows, currency, brackets, hearts, zodiac signs, and more. As soon as you click one of the symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.

3. Create a link in bio to improve visibility

You probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links? 

A cool little website that will help you do this is Linkpop . All you need to do is log into your Shopify account, add the links you want to the landing page, and share your unique link on your Instagram profile.

When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links.

To add a link to your Instagram bio, follow these steps:

• Go to your profile and select the Edit Profile button
• Add the URL in the Website field
• Save the changes
• Test the website link in your profile

4. Add line breaks to your Instagram bio

Using the free tool by Apps4Life , you can add line breaks for your Instagram bio (or Instagram captions ) and click the Convert button to add it to your clipboard. 

Then, you can head to your Instagram app and paste the text directly into your bio. This saves you the hassle of manually creating space you need within the Instagram app .

5. Add your location if it makes sense

You can add a location to your Instagram bio if you are listed as a public figure or business. If you are, follow these easy steps:

• Go to your profile and select the Edit Profile button.
• Under Public Business Information, select Contact Options. 
• Choose Business Address and fill in the fields.
• Save the changes.
• Test the address in your bio to ensure it links to the right place.

Drive more engagement with a killer Instagram bio

The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals. 

Whether your goal is to grow your followers or make more sales , you can add calls to action to your bio to get people to do specific things when they visit your profile. 

But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging—so don’t be afraid to get a little fun and quirky.

90+ Instagram Bio Ideas to Help You Write an Impactful Bio

Published: March 08, 2023

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have.

Getting your bio right can help you entice visitors and make sales. In this post, you’ll learn what makes a good Instagram bio and see brand examples.

What should your Instagram bio include?

11 instagram bio ideas for travel businesses, 10 instagram bio ideas for saas companies, 9 creative instagram bio ideas for etsy shops, 10 simple instagram bio ideas for apparel, 11 emoji-heavy instagram bio ideas, 3 hashtag-heavy instagram bio ideas, 10 offer-focused bio ideas with calls-to-action, 10 short instagram bio ideas, 11 bio ideas for restaurants and coffee shops, 5 mixed instagram bio ideas.

Every Instagram profile should have the following:

• A name. This is your business name, which will help your current and prospective customers easily find you.
• A profile picture. Having your logo as your profile picture will help with brand recall and recognition. Just be sure to be consistent across all social networks.
• A link. This could be a link to your website or a Linktree leading to various pages.
• A description. This can be anything from your mission statement to your latest product feature. It tells users what your brand is about in just a few words.
• Calls-to-action. Want to direct social media users to your products and/or services? Use the "Shop Now" call to action (CTA). You could also have a "Contact Us" CTA to direct users to your phone or email.

Beyond the essentials, an Instagram bio can also have hashtags relevant to your brand or industry. Now that you know what to include, let’s see some examples from real brands.

The travel industry is about new experiences, emotions, and joy. When visitors land on travel Instagram pages, they want to lose themselves in the sweet anticipation of a long-awaited vacation.

Your company’s Instagram bio plays a huge role in that very first moment. Here, you dictate the overall mood, communicate values, and set expectations.

Let’s see how travel companies from around the world handle Instagram bios.

1. Travel Talk

Travel Talk Tours asserts you will gain an unforgettable trip by playing around with strong adjectives like “ epic .”

What we love: The company prompts its customers to engage with its account by posting vacay photos under the brand’s hashtag to be featured on the company’s page. This is an effective way to attract new customers and boost the egos of current ones.

2. G Adventures

Some people like to travel in small groups of up to 4-8 people. If you deliver such services, make it your unique sales proposition (USP), as G Adventures does.

Pro tip: Frontload the Instagram bio with your unique USP to capture people's attention straight away.

3. Top Travel Agency

Image Source

Top Travel Agency uses multiple emojis in the form of a bulleted list to emphasize its copy. This delivers all the necessary information about the agency’s services in a digestible way.

Pro tip: Put your company’s phone number in the bio to unclog the user journey. Visitors can contact you without having to click through several pages.

4. Good Earth Tours

As a household brand, there are so many routes they could have taken for their Instagram bio. They chose to keep it lighthearted and funny, a great reflection of their brand voice.

Inspire the imagination and emotions of prospective customers by painting a picture of their future adventures. Reading the Good Earth Tours bio, I instantly fantasize about wild deserts, ginkgo trees, and giraffes.

Pro tip: Keep the message concise and on point like Good Earth Tours.

5. Santa’s Lapland

Santa's Lapland page is another great example of clear messaging inspiring emotional responses. Who doesn’t want to meet Santa on Christmas? 🎅

To level up this bio, I’d embed several thematic emojis to add a touch of magic.

What we love: Santa’s Lapland offers a clear value proposition: You’ll meet Santa in a magical environment.

6. Bagpackrs

Add relevant hashtags to your company’s Instagram bio so users can access your page easily via search. For instance, Bagpackrs makes use of a popular #weekendtrip hashtag.

Pro tip: Do you provide extra services? Highlight them in the profile description to fill your sales pipeline with new leads.

7. Milk + Honey Travels

Harvest the power of your personal brand to establish credibility for your company. Consider Milk + Honey Travels, which capitalizes on its owner's recognizable personal brand.

If you’re the face of your brand, put your photo instead of a brand logo in the profile picture to foster an emotional bond.

Pro tip: When advancing your services through a personal brand, tell your story. Share your interests, hobbies, obsessions, etc.

Humor can make you stand out and set a tone for the customer experience. What we like is how Contiki uses neat, witty, and playful language to articulate its values to the young target audience.

Pro tip: Humor won’t work for every brand. If your tone is serious or buttoned-up, consider a different voice. If your looking to seem personable and more fun, humor can be a great tool.

9. Adventures

Sometimes less is more. If you can explain your mission and values in one short sentence, go for it. For instance, Adventurescom explicitly calls out that it specializes in travels in Northern regions, like Canada, Greenland, and the Baltics.

Pro tip: For travel companies, hashtag the destinations you offer in the bio to be visible in the search.

10. Visit Madeira

Working on your city’s Instagram presence? Be sure to mention that this is the official page. Add relevant emojis that describe local culture or sightseeing.

What we love: Madeira’s page directs visitors to attractions in the city by including a CTA and a link to their website.

11. visitPA

Many cities, counties, and countries use Instagram to bolster tourism. This page should share attractions and travel opportunities in the area.

Pro tip: Make up branded hashtags for your official account and prompt people to use them. This helps you reach a wider audience and attract more tourists. Pennsylvania’s official page did just that.

Looking for ways to spice up your company’s Instagram bio? You’re in luck!

In this section, we’ll share 10 examples of Instagram bios of SaaS businesses. Check them out.

12. HubSpot

HubSpot utilizes a mission-focused bio with the slogan #GrowBetter to articulate the company’s values. This reinforces both the company’s values and what users get out of the CRM.

Pro Tip: Use a LinkTree to get users to discover your offers.

Publer’s approach is to highlight key features of the tool right in the bio. Visitors get an instant understanding of the platform.

Pro tip: This approach is best for product-led companies with unique tools customers care about. That said, only Publer manages all popular social networks of different countries under one roof, beating the competition.

14. Hootsuite

Bold and provocative Instagram marketing messaging is a distinctive trait of Hootsuite, a social media management platform. This tactic is a great hook for the audience, triggering an emotional response.

Pro tip: Once you hook your audience, direct them to explore your tool. For instance, Hootsuite uses an arrow emoji to draw attention to its Linktree.

15. GetResponse

List the jobs to be done in your company’s bio and describe what the tool is about. This way, you set the right customer expectations. GetResponse is also a proponent of using Linktree to navigate users down the customer journey.

16. Semrush

Semrush’s bio is distinguished by the number of users. Ten million marketers are users — an impressive number to boast about. This instantly adds to brand trustworthiness.

Pro Tip: Add big numbers in the Instagram bio to impress prospective customers and remind current ones they’re a part of a large community.

17. Statusbrew

Statusbrew converts visitors into new signups right from the bio by offering a free, 14-day trial.

Pro tip: Savvy businesses include offers in their bios. If you offer a free trial, free samples, or free signups, promote that information upfront.

One of the fastest-growing startups, this AI writer assistant incorporates a friendly brand voice and big numbers across all platforms.

Altogether, this acts like a little nudge to sign up and try the tool for those users who have mixed feelings about AI.

Replicate this approach if you’re a startup to make people trust you.

19. Grammarly

Grammarly’s bio focuses on the company’s mission and highlights social causes they stand for. If you want to show your solidarity on a matter, your Instagram bio is the right place.

20. Mixpanel

Mixpanel is one more example of a short and succinct bio that describes product features.

Pro tip: Test different types of bios to see what your users like the most. Don’t copy and paste one or another approach just because several big brands opt for it.

There is something inherently funny, informative, and friendly about Miro’s bio. The company also includes its slogan and motivates people to get work done together. Brilliant!

Pro tip: Want your brand to be memorable? Make up a slogan or tagline.

One of the best ways to market your Etsy shop on Instagram is by creating a clever and engaging Instagram bio. This will help you to attract new customers and increase traffic to your shop.

Ready to take your marketing efforts up a notch? Keep reading for these 9 creative Instagram bio examples!

22. Katie Olivia

Embroidery artist Katie Olivia implements the uniform look by using the same emoji throughout her bio and adding a direct link to her Etsy shop.

What we love: This approach works best for highlighting your key offerings, while keeping the design simple.

23. Little Bichons

Little Bichons’s bio is personal, welcoming, and friendly. Knowing a person behind a brand creates an instant emotional connection, which might be reflected in sales and follower numbers.

Pro tip : Put a CTA before a Linktree to draw the audience’s attention.

24. Karen Pleass

Karen lists her product categories in her company’s page name and provides more details in the description. She then expertly uses emojis to separate ideas.

Pro tip: Design your brand colors for the logo, emojis, and Etsy listings to activate the visual memory of your brand in customers’ minds.

25. Knotty Boys Co

Use your Instagram bio to convey an important message to your customers. For instance, Knotty Boys informs its customers about the date of new products’ arrival.

Pro tip: Tag your personal profile, so people can get to know you. As mentioned before, this fosters seller–customer relationships.

26. North Road Knits

What do you feel when reading the name of this shop — North Road Knits? I picture cold, restrained, and a great deal of Nordic confidence. That’s the same way I feel after reading the bio with periods after each word.

Pro tip: Align your tone of voice with other brand attributes for a cohesive brand image.

27. Ell’s Artsy Workshop

Alt: Creative Instagram bio ideas for Etsy shops, ells artsy workshop

IMG name: instagram-bio-Ells-artsy-workshop

Annie uses a brief bio to simply state the contents of her shop.

Pro tip: Give your customers a comprehensive view of your shop by describing your products and what makes them unique, then take them directly to the shop by adding the link in the bio.

28. Peonies & Posies Co

Similarly, the Peonies & Posies shop has a succinct bio that is stripped down to the essentials. But unlike others, it’s not bulleted.

Pro tip: If you keep your bio brief, no bullets are required.

29. Our Forever Utopia

This shop bio is a wonderful example of best practices. First, it draws attention with emojis. Second, it boasts 300+ 5-star reviews, which increases trust. Furthermore, it has a CTA, a Linktree, and an owner’s profile.

Pro tip: Combine all listed best practices to make your shop recognizable.

30. Sarah Snippets

A well-organized bio in a bulleted list is a breath of fresh air that sets expectations clearly. Sarah’s bio navigates customers through the customer journey and how they can purchase her products.

Pro tip: Emoji lists help you convey key points clearly and in an engaging manner.

If you own an apparel or a clothing store, Instagram is the perfect platform to promote your product. Start off by introducing yourself in the bio and letting people know what kind of apparel your store provides.

Give a brief profile of yourself or the business, highlighting why they should trust you as an apparel brand. Use emojis and hashtags to give your bio a creative spin.

One popular approach is to include something catchy that reflects your clothing style, such as “East Coast Prep With a Twist of Attitude.”

Now, let’s look through real-life examples of Instagram bios of apparel companies.

31. Tropicfeel

Tropicfeel champions sustainability by offsetting carbon emissions when producing and shipping their products. This mission is reflected in the bio under the slogan #BeyondTravel .

For brand-new apparel brands, such an approach is a great way to niche down and become popular among like-minded consumers.

Deuter bets on the enhanced quality and durability of their travel gear. On top of that, the brand encourages consumers to share their travel stories when using Deuter equipment.

Pro Tip: Drive word of mouth by featuring your consumers’ great photos with your products.

Nike uses its Instagram bio to raise awareness for social issues. This demonstrates brand values and reinforces that anyone from any background can be an athlete.

34. United Colors of Benetton

Say more by saying less, like Benetton. Use your company’s mission statement to unite and motivate your customers.

Pro tip: Your tagline or slogan should cultivate positive attitudes and resonate with your consumers.

35. The North Face

Similarly, the North Face bio is only a mission statement with a link that leads to product categories. For well-known brands, a simple hashtag can be enough for a whole bio.

36. Converse

About to launch a new product line? Share this exciting news with your customers by giving a peek at new models. Converse does this above by promoting its collaboration with Rick Owens.

Pro tip: By announcing a new collection, marketers can hype new products once they’re in stock, which leads to increased sales.

Like Converse, MAJE also uses the Instagram profile description to inform followers about new arrivals. If your apparel changes with the season, you can use Instagram to announce new collections.

38. Under Armour

You can use your bio to describe what it’s like to wear your product. Take Under Armour for example.

Apart from using a slogan, Under Armour sets the expectation of how you feel when wearing its clothes and shoes.

39. Wilde Vertigga

Wilde Vertigga, a local Israeli fashion brand, uses the bio space to share its core values. If your apparel brand offers a unique perspective on fashion, highlight it on your social media page.

In Wilde Vertigga’s case, that’s its gender-neutral and mindful clothing.

40. Tezenis

Tezenis also makes use of user-generated content (UGC) to drive word of mouth and get more exposure.

Pro tip: Encourage shoppers to use your hashtag so you can easily find UGC.

Are you using social media right if you don't include emojis?

Many brands run away from emojis because they believe it hurts their brand’s credibility. However, when used appropriately, they’re an eye-catching tool that can help you attract users.

There are two routes you can take with emojis in your bio.

You can use several emojis to highlight multiple things, or you can limit your use to one emoji that relates to your brand.

41. Brook Green Hotel

Don’t be afraid of playing with different emojis, even if their colors don’t match your brand guidelines. Brook Green Hotel, for example, demonstrates its service with relevant but off-brand color emojis.

Pro tip: Emoji-heavy bios are best for family hotels or modern places with a young target audience. Likewise, emoji-heavy bios look strange for premium-class hotels.

42. Jungalow

Jungalow, a home decor brand, uses multiple emojis to emphasize its copy. It stands out without being distracting.

Pro tip: Make your emojis match your product offerings. This reinforces what users will get from your business.

43. Let It Soap

Simplicity is key. Let It Soap’s bio opts for an easy-to-read bulleted list. Although it’s not emoji-heavy, it’s a great example of a classy bio with dot icons instead of emojis.

Pro Tip: When choosing a bulleted list with dot icons for the bio, use emojis to highlight the most important part of a message.

44. Sharlene Robertson

Sharlene Robertson Designs takes the uniform look by using the same emoji throughout its bio and using the pin emoji to designate its location.

Pro tip: If you like the look of a specific emoji, you can use it multiple times throughout your bio.

45. Leimuco

Leimuco uses a group of emojis to reinforce the store’s offering. To level up this bio, we’d suggest adding a CTA and a LinkTree.

Remember: The most effective bios use multiple best practices featured in this list.

46. Anna Tsukur

Anna Tsukur’s fitness account keeps a good balance of emojis and text.

What we love: The owner uses pointing finger emojis to draw attention to the CTA.

47. YOUCANDOIT Dance Camp

If you’re throwing a dance camp or any other event tied to a date, use emojis to designate the location and share when the event is happening.

What we love: Dance Camp effectively puts together all the best practices for event pages and includes the date, destination, and a CTA that plays on the fear of missing out on a spot.

48. Elhaz Body and Spirit

This handmade soap shop puts emojis into relevant contexts. This creates a soothing aesthetic that, together with beautifully designed products, creates a great customer experience.

This approach is best for small businesses, coffee shops, and DIY shops.

49. IHEARTRAVES

IHeartRaves also relies heavily on emojis to appeal to younger music festival goers. Besides emojis, IHeartRaves uses different CTAs to direct visitors to engage with its page.

What we like: The messaging, logo, and emojis all work together to deliver a tailored message.

50. ColourPop

Your brand can stand out and communicate your company's values with just three emojis. The ColourPop Cosmetics brand proves it.

What we love: Brief is often better on social media. ColourPop keeps its message short and sweet.

51. Modern Australiana

This Australian brand of linen bedding creates a uniform look by using the same emoji in a bulleted list, making the bio easy to scan.

Pro tip: A nice look and feel are half the battle, but don’t forget to mention your product/service in the bio.

Hashtags help Instagram users find you more easily, so if you have the space in your bio, you definitely want to add relevant hashtags.

52. Rocky Mountain

Rocky Mountain soap company uses thematic hashtags to be more discoverable by the relevant audience and show what they care about — plant-based ingredients.

53. DIARRABLU

Lifestyle brand Diarra Blu includes multiple hashtags in its bio, such as #Conscious, and #SizeInclusive, and sometimes #BlackOwned — telling users a lot in just a few words.

Remember: In addition to improving discoverability, using hashtags also helps brands tell their story in a quick and succinct way.

54. Nicole Cz

Nicole Cz makes fantastic home decor in hygge style and includes contextual hashtags in her bio. This drive prospective buyers through the hashtag search.

She also uses a branded hashtag for her shop to increase brand awareness.

Another great way to utilize your Instagram bio is by highlighting ongoing product offers.

Say you have a big sale going on or you know consumers are looking for deals. Well, you can use your bio to share those offers and lead users to your website.

55. Secret Island

Secret Island, a cosmetics retailer, turns Instagram lurkers into buyers by introducing a 15% discount on the website.

What we love: Discounts pull users in. Even if we were just checking the page, the odds are a 15% off deal will convince us to purchase.

56. Yoga United Festival

Yoga United Festival uses its bio space for informing followers about upcoming events. It also lists activities, such as workshops and coaching.

Pro tip: A calendar view works for events of all types.

57. The Faceshop US

This Korean cosmetics retailer describes the places where you can shop its products, including an online store. You can also shop for products on Amazon for ease of access.

Artois, another Korean cosmetics company, also includes a call to action in the bio, navigating consumers to their official partners.

What we love: The saying “to find my own fragrance” is amplified by the rose emoji. You already have a reason to start searching for your ideal body cream or perfume.

59. Telluride Yoga Festival

Here’s another example of an offer-focused bio for short events. Our favorite part of the bio is how it brings the key information down to just a date, a place, and an encouraging statement.

60. Simpli Coffee

Have several coffee shops under one brand? Design the locations guide for your visitors and put it in your bio. Include the menu, deals, and a brand story to forge relationships with consumers.

Pro tip: When opening a new location, promote it in the bio.

61. Luvme Hair

Hair brand Luvme Hair effectively uses the bio section to direct users to its sales, even using emojis to draw attention to their Linktree.

This works great during the holiday season when promotions and deals are top of mind.

62. Lulu and Georgia

Lulu and Georgia use hashtags on their Instagram bio to invite users to engage. This not only invites users to explore the brand’s hashtag but it’s also a great way for Lulu and Georgia to collect UGC that they can reshare on their page. A win–win!

63. Westwing Spain

Westwing’s decoration shopping club is an exemplary offer-focused bio with a CTA. It notifies viewers about discounted prices and new daily offers by emphasizing the information with emojis.

Best for: This approach works best for small and mid-sized e-commerce brands.

64. Arya Concept Spa

Want your Instagram visitors to convert into customers? Put the “Reservations” CTA and the “Contact” link or button in your bio.

Your Instagram bio doesn’t need to be long. In fact, in some cases, it’s best to keep it short and sweet. Here are examples of brands that did this well.

In the world of developers, it’s safe to say that everyone knows GitHub. With such overwhelming brand awareness within your target audience, it’s okay to use such short bios.

Yet, we don’t recommend replicating this approach for lesser-known brands, since nobody will understand who you are and what you do.

66. Shopify

Similarly, Shopify is also not that descriptive of what it offers, but do you know someone interested in e-commerce who isn’t familiar with Shopify? Probably not. You can keep vague bios for big names.

67. Desi Dimova

Desi Dimowa, a driftwood artist, contrives to deliver a cohesive brand image using just five words. The bio includes what the shop is about, how to contact the seller, and where to buy ready artwork.

68. Backroads

Backroads travel agency simply describes its offerings with no fancy hashtags or emojis. Yet, it still gathers a great deal of following and engagement. Like with GitHub, this approach may work for large brands but is likely to fall flat for small companies.

Media organization NPR tells you everything you need to know about its platform in less than 10 words. It gives the page a clean look and remains consistent across all social platforms, which helps with brand recognition.

70. Malenki Shoes

This brand, which offers stylish shoes for petite women, gets straight to the point. Malenki tells users who its target audience is, what it offers, and where it’s located.

It tells a compelling story while including information that will promote easy discoverability.

Crocs constantly experiments with its bio. Now the company has decided to amass a huge fan base by calling real fans to follow the page. Nevertheless, Crocs makes sure to include a link to the newest collection on its website.

Pro Tip: Experiment with the copy but ensure to add a link to your site so that prospects can discover your products/services.

72. Mangishi Doll

Here’s another great example of a short but effective Instagram bio. When you read this bio, you know what the brand is about and what they offer.

Remember: At the end of the day, if your bio doesn’t do either of these, that’s when you’re in trouble and should reassess. Otherwise, longer isn’t always better.

You can hardly find a more informative and succinct description of a recruitment company on Instagram. Its bio paints a complete picture of TTM’s service and its target market. The link tree, in turn, takes visitors to explore TTM’s solutions.

74. Philz Coffee

Philz Coffee keeps its bio short and sweet. Instead, they promote their app heavily. This puts value, a way to reduce the wait in line, at the forefront for page visitors.

Restaurants and coffee shops each offer unique opportunities for bios. For restaurants, a brief mention of the food or cuisine they specialize in will play a huge role. Highlighting innovative recipes can be effective as well.

For coffee shops, focusing on the various specialty drinks that are available can be engaging. Furthermore, emphasizing any interesting vendors or locally sourced products can also add an additional level of interest for potential visitors.

As such, bios should always cater to the theme and specific atmosphere of each business to make it memorable and easily distinguishable from competitors. They can be short, emoji-loaded, descriptive, and more. Let’s study some examples.

75. Shore Pour

Shore Pour coffee shop front-loads the bio with a coffee selection paired with the best sweets in stock. You can also see the opening hours and the site to learn the brand history.

76. Honey Bun

Honey Bun offers visitors a cup of coffee and a bakery experience. It designates the location and operating hours.

What we like: The use of emojis helps visitors scan the text and quickly discern the essential information.

77. Kinjo Sushi

Launching special deals to boost takeaway orders? Advance the offer by notifying your followers in the bio.

What we like: This sushi bar lists the main menu categories, so you know what to expect.

78. Zwei und Zwanzig

Not everyone is a fan of this type of bio design, nevertheless, the overload of veggie emojis does the job and represents a vegan restaurant at a glance.

We like this bio for its uniqueness and clear message.

79. Choice Luxe Bistro

This restaurant page provides a concise explanation of experiences you might find at Choice Luxe Bistro. It also gives you the operating hours and states the possibility of booking a table.

The verdict: A simple bio can help inform visitors about the essentials.

80. 5senses

5senses is a manifestation of a polished restaurant bio that offers food selection, emphasizes an important meal option like gluten-free, and prompts followers to reserve a table. We like how well-structured the bio is and how emojis amplify the brand story.

R.O.R’s bio only includes the locations of the chain’s three coffee shops and a link to the site. This might work for R.O.R. but doesn’t necessarily mean you will benefit from copy-pasting the approach. Keep testing your bio to find your voice.

Smyth is a Michelin-starred restaurant that, to our surprise, says nothing about the prestige award. In its bio, Smyth prefers to invite you on a journey of rich food experiences.

Pro tip : Place the menu under the link tree.

In contrast, Oriole brags about two Michelin stars and its chef.

We like both approaches since they communicate different values and marketing positionings. Smyth focuses on the quality and the uniqueness of its meals, while Oriole takes advantage of the chef’s personal brand. Both strategies find their clients.

84. Haven House

The Haven House, a coffee bar, has a brief yet effective bio listing its beverages and menu items.

However, this bio would benefit from mentioning its location. Either include a whole address or fill in the space with something else useful.

85. Cool Beanz

Cool Beanz leads with its business hours and a link to a map and menu inside. However, this brand would benefit from mentioning why this shop is unique.

86. Urban Backyard

Lastly, Urban Backyard falls for a minimalistic bio describing only two hot beverage categories and announcing a new location. Simple, elegant, and yet informative.

While putting together 90 Instagram accounts with different bio ideas, we encountered some examples that we prefer to set apart. This section includes funny and mission-focused bios with a tagline.

87. Funny: Skittles

Social media is a place to engage and have fun with your audience. So, if you’re struggling to come up with a bio, stop overthinking and consider going the funny route.

Take Skittles .

88. Funny: Cards Against Humanity

Cards Against Humanity is another great example.

Their Instagram bio is hilarious and straightforward. It tells users what their product is and pokes fun at their target audience.

89. Mission-Focused: Sabai Design

Want a sure-fire strategy for your Instagram bio? Share your brand’s mission and/or values.

Sabai Design , a sustainable furniture brand, did just that.

When a user lands on this brand’s profile, they’ll know exactly what the company sells and what it stands for. In today’s world, consumers want brands that champion social responsibility and are transparent about their practices.

Another thing Sabai Design does is include branded hashtags in their bio and invite users to use them when sharing their content.

90. Tagline or Slogan: Fe Noel

Adding your tagline or slogan can be incredibly effective in attracting your target audience.

Take Fe Noel .

Their tagline reads, “Women’s collection designed...for the leading woman.”

Any user who identifies with that will be interested in learning more about the brand. And that’s exactly the effect you want an Instagram bio to have.

91. Tagline or Slogan: Black Like I Never Left

Another example of this comes from the home goods brand, Black Like I Never Left .

In their bio, they explain what their brand is about and include relevant hashtags.

What the Best Instagram Bio Ideas Have in Common

In this article, we’ve covered a wide range of Instagram bio ideas. So how do you choose one for your brand?

Well, as long as it meets these criteria, you’re set:

• It tells a story.
• It reflects your brand voice.
• It complements other elements on your page.

There isn’t a single right way to write your Instagram bio. You can try a combination of these tactics and or stick to one method and find great success with both.

In addition, don’t be afraid to switch up your strategy during different times of the year, based on your marketing goals.

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The 257+ BEST Instagram Bio Ideas for 2024 (Ultimate List)

Must…Have…The Perfect….Instagram Bio….

Hey, there. Welcome to my ultimate list of Instagram bio ideas.

If you’re looking to grow on IG , the perfect Instagram bio is the key to growing bigger faster.

Look, here’s a hard truth that most content creators don’t get: It doesn’t matter how good your content is. If your Instagram bio doesn’t catch someone’s attention, growth is going to come slowly.

In this article, I’ll share 257+ Instagram bio ideas to help convert visitors into followers. These are inspired by some of the most popular Instagram accounts and separated into simple categories so you can find one that fits your personality.

I’ll also share some helpful tips I’ve learned from Instagram marketers like:

• How to write an Instagram bio
• Some cool tricks to make your Instagram bio more enticing
• Some examples of Instagram bios from popular accounts for more inspiration

Let’s start with my top 20 favorite bio ideas. If I were you, I would just copy/paste one of them. That way, you know you’re getting something that improves engagement and don’t have to lose sleep over it.

What Are The Best Instagram Bio Ideas?

I know we don’t all have this level of swag to put in our Instagram bios:

But a great IG bio is all about putting your best foot forward. In my experience, starting with your best trait, biggest aspirations, or top personal achievements is always the way to go.

• New York Times Best Selling Author in The Making 📚
• The (Job Title) Your Company Needs
• Mom to Two Ambitious Twins
• The Official Account of (Your Name)
• Imperfectly Empowering Women Every Day
• (Hometown)’s Most Authentic Dude
• I’m a Man on a Mission: to Live The Best Life Possible
• This is Not Your Ordinary Instagram Page
• Your Daily Dose of Class
• Future Nobel Prize in Literature Winner
• 50 Countries And Counting
• Dedicated to Healthy Living…And Chocolate
• CEO of my Own Life
• I’m a Professional Wanderer: Chasing Dreams & Capturing Moments 📷
• Working on my Path to Self Love
• Sharing The Ups And Downs of My Journey Through Life
• Showing My True Self One Post at a Time
• I Love Helping Women Work From Home
• The Reigning Queen of Instagram
• Join Me on My Journey to 100,000 Followers!

Cool Instagram Bio Ideas

• No, You Aren’t Dreaming. I’m Real.
• Queen of Yellow Hearts 💛
• Don’t Feel Bad, I’d Follow Me Too
• Scratch Here ➡️
• No Idea What to Put Here. Any Thoughts? ❔
• From (Country) Currently Hanging Out in (Foreign Country)
• Obsessed With Tacos 🌮
• Hey, Chat-GPT. Please Write my Bio For Me
• Architect. In Love With Beautiful Spaces And Beautiful Places
• Entrepreneur 💼. Wanderer 🌍. Amateur Fashion Model 👠.

Creative Instagram Bio Ideas

• Living My Life One Passport Stamp to The Next
• Constantly Turning my Words Into Actions
• Searching For Peace in a World Full of Chaos
• Jazz Lover. Constantly Dancing to My Own Beat
• Making Better Choices Today to Make Tomorrow a Better Place
• Living That Laptop Life: Home is on The Road
• I Look Too Good to Have so Few Followers
• I’m Not Sure of Anything. I Just Know my Heart is in The Right Place
• Follow Me And Let’s Conquer The World Together
• You Can’t Travel With Me, But Following is The Next Best Thing

Funny Instagram Bio Ideas

• Why Do I Want to Work Here? Because Food Tastes Good And I Like Electricity in My House
• You Know Who Will Never Leave You? Chocolate. Chocolate Will Never Leave You
• I Only Started This Account to Hide My Pics From Family on Facebook
• Instagram: Because My Boss Doesn’t Want to See My Vacation Pics on Linkedin
• I’m Just Here For The Memes
• I Was Born at a Young Age
• Warning: I’m Not Liable For Anything I Post When I’m Hungry
• My IG Account is as Organized as The $5 DVD Bin at Wal-Mart
• This Account is a Preview of My Life. Not The Whole Story (Check My Stories!)
• I’m Half a Mess And Half a Straight Up Class Act
• I’m a Caffeine Dependent Life Form
• The World’s Most Talented Couch Surfer 5 Years Running
• This Account is Dedicated to My Life Long Romance With My Cats
• Yes, I’ve Got Bags Under My Eyes. At Least They’re Prada
• I’m a Model on Instagram. And I’m Rich in Monopoly
• Please Buy From Me So I Don’t Get Fired
• Just a Guy Trying to Make His Dog Proud
• Just a Girl Trying to Make Her Cat Proud

Inspirational Instagram Bio Ideas 

• Inspiring Others to Reach Their True Potential
• Searching For My Why Anywhere I Can Find it
• Finding The Beauty in Every Day
• Working Hard to Make My Dreams a Reality
• Practicing The Art of Self-Acceptance
• Do The Right Thing No Matter What
• Showing Others That You Can Be Brave
• Life is 10% What Happens to You And 90% How You React
• Keeping My Face Towards The Sunshine And My Back to The Rain
• Begin Doing. That’s The Only Way to Get Started
• Living The Life I Dreamed of as a Kid
• Your Greatest Story Will Come From Rising Every Time You Fail
• I Don’t Get Revenge. I Just Get Successful
• The Difference Between Success And Failure is Willpower
• Everything You do Makes a Difference. Act That Way
• It Doesn’t Matter How Long it Takes You to Get There, So Long As You Never Stop
• You Miss 100% of The Selfies You Don’t Take
• You Can Only Achieve The Impossible by Believing It’s Possible
• Success is Not a One-Time Thing. It’s a Habit
• Act Now Without Delay

Travel Instagram Bio Examples

• The World is Book: You’ll Never Finish it if You Just Stay on One Page
• Travel is The Only Thing That Both Costs A Fortune And Makes You Wealthy
• To Travel is to Live
• Funny: If You Travel Far Enough Away From Home, You’ll Find Yourself
• A Traveler With No Fixed Plans
• If Life is Not a Daring Adventure, Then It’s Nothing at All
• The Journey is Measured in Memories And Friendships, Not Miles
• Go Where There is no Path. Blaze Your Own Trail For Others
• A Change of Place Energizes The Mind
• A Travelling Storyteller. Please Read My Book
• A Life of Travel That Will Leave You Speechless
• I Travel so Much That I Don’t Get Jet Lag Anymore
• Everywhere I go Becomes a New Part of Me. Follow, And It’ll Be Part of You Too
• I Plan to Finish My Life With Memories. Not Regrets
• They Told me The World Was Beautiful. So I Went to See For Myself
• The Journey is My Home
• They Say Travel is Dangerous. I Say Routine is Worse. It’s Lethal
• Busy Catching Flights. Not Feelings
• A Voraciously Curious Mind
• Work Mode: Off. Vacation Mode: On
• Slack Notifications Constantly Set on Snooze
• Solo Traveler
• Sailing The Seas. Flying The Skies
• Sharing Magical Moments
• Busy Spending More Time in The Air Than On The Ground
• Taking The Scenic Route And Sharing it With The World
• An Adventure a Day Keeps The Boredom Away
• Saving Memories. Not Money
• My Tan Might Fade. My Memories Won’t
• Beach, Please

Cute Instagram Bio Ideas

• Dream Big. Love Life. Smile Always
• Monday-Sunday Cheat Days
• Never Regretting Anything That Makes Me Smile
• Smiling a Little Every Day
• A Selfie Without Laughter is a Selfie Wasted
• No Frowns Available on This Account
• Smile at Me And I’ll Smile Back at You
• Smiling, Because I Know I Won’t Get Out of Life Alive
• I Don’t Have to Smile to Look Good. I Just do it Because I Love it
• Finding The Good in Everyday Things 

Instagram Bio Ideas For Boys

• Over 30 But Still Chasing My Hoop Dreams
• Living My Life on Two Wheels
• I’ll Never be My Best If I Try to be Someone Else
• Never Stressed. I Was Born For This
• I Live Like This to Tell My Grandkids Crazy Stories
• Writer. Wanderer. Guitarist. Self-Proclaimed Philosopher
• I’m a Hustler at Heart
• I’m Not Where I Want to Be, But I’m Getting Closer Every Day
• I’m The Hero of My Own Story
• Only Heroes Create History
• Mornings In The Gym. Afternoons At Work. Nights By The Lake
• Pizza Aficionado
• Sharing My Love of Craft Breweries 
• God First. Football Second. Everything Else Third
• Working Like a Future CEO
• Work For The Position You Want. Not The One You Have
• Full Throttle. Pedal to The Metal
• I’m Chasing Goals. Not The Crowd
• Fitness Junkie. Health Food Connoisseur
• Working on My Nobel Prize in Gains

Instagram Bio Ideas For Girls

• Fashion. Beauty. Travel
• Just a Girl That Goes For It
• A Girl in Search of The Rainbow at The End of Every Storm
• 50% Grace. 50% Grit. 100% Badass
• I’m Already in Love With Destinations I’ve Never Been to
• I’ve Got my Cat in One Hand. A Latte in The Other
• Wellness Advocate. Self-Love Practioner
• Busy Making Every Outfit Count. Leave Me Some Love!
• Joy. Simplicity. Peace of Mind.
• I’m The Model And The World is My Runway
• A Down to Earth Realist, But I Still Believe in Happy Endings
• Style, Sophistication, And Class. All in One Account
• Stay Positive, Even When Life Gets Tough
• I Can’t Be Held Responsible For The Things I Say When I’m Hungry
• Sharing Life’s Sweet Moments
• Writing My Own Fairy Tale
• A Disney Princess With a Heart of Gold
• A Sassy Southern Barbie Doll
• What Are You Waiting For? Click The Follow Button
• I Never do Homework Because I’m Trying to Save The Environment 

Business Bio Ideas For Instagram

• The Official Account of (Business)
• #Tag (branded hashtag) us for Your Chance to Win
• Contact Support at (email) For 24/7 Assistance
• Click The Link For Our 50% Off Black Friday Sale
• Innovating For The Future Since (Year)
• Meet (Business): The Only Platform You’ll Ever Need
• Hi, I’m (Name). I Help (Customers) Solve (Problem) And Get (Result)
• Subscribe For Daily Tips on (Skill)
• Got (Problem)? I’ve Got (Solution)
• Ask Our Team For Help With (Problem)
• Tag Us to be Featured!
• (Company Name) As Seen in (Publication or IG Account)
• Not an Ordinary Page. Here, We Get (Result) For (Type of Company)
• (Company Name) – (Chat Team Hours) – (Address)
• Supporting Over (Number of Clients) People Worldwide
• 24/7 Free Shipping to Anywhere in The World. Contact us Now!
• A Company Built by Women, For Women
• Giving You The Confidence to Be Who You Want to be
• Hand Delivering to (Location), (Location), And (Location). Everything Handled With Love
• We Believe in The Power to Change Lives

Instagram Bio Quotes

• I Am Myself, Because Everyone Else is Already Taken
• My Greatest Accomplishment is Being Myself in a World Where Everything is Trying to Make You Something Else
• You’ll be Criticized no Matter What You do. Might as Well Do What You Feel is Right
• I Don’t Dwell on Drama. I Live
• Personal Contentment is The Key to Success
• Not All Who Wander Are Lost
• Dream as if You’ll Live Forever. Live as if You’ll Die Today
• I Turn My Wounds Into Wisdom
• Finding The Sophistication in Simplicity
• Progress Not Perfection
• Making Memories I Will be Proud of
• I’m Hungry And Foolish. Just Like Steve Jobs Told Me to be
• Why Would I Be Normal? That’s Boring
• The Best Views Come From The Hardest Climbs
• Just Because I’m Awake Doesn’t Mean I Can’t Dream
• Determined to Make a Difference – One Mirror Selfie at a Time
• Busy Being a Glorious Mess
• More Excited About Where I’m Going Next Than Where I Currently Am
• Small Town Girl. Big City Energy
• Throwing Selfies Around Like They’re Confetti

Myself Instagram Bio Ideas

• Teaching Myself to Be Smarter, Better, And Braver Everyday
• I’m The Entire Ocean in a Single Drop
• My Own Little Work of Art
• Only I Am The Boss of How I’m Feeling Today
• I’m Learning to Be a Product of My Everyday Choices
• I’m Awesome. Follow Me
• Don’t Feel Bad, I’d Want to Follow me too
• I’m The Reason People Can’t Stop Scrolling IG These Days
• I’m More Than What You See in My Pictures (But Please Like My Pictures Anyway)
• I Was Born For Greatness

Short Instagram Bio Ideas

• Hi, I’m (Name)
• Here’s My Bio…
• No Idea What to Put Here
• Welcome to My World
• It’s (Name)!
• Check Me Out
• Click This Link
• Like. Follow. Share
• Hey, You Made It
• Good Vibes Only
• Catch Me If You Can!
• Away. Leave a Message
• Scroll Down
• Couldn’t Think of Anything, Sorry
• Eat. Sleep. Repeat
• Ball is Life
• Digital Nomad
• Minimalist. Plant Lover
• Artist. Innovator. Philosopher
• Real Estate Agent in (City)
• Travel Agent for (Destination)
• Content Creator
• You Know Who I Am
• Somewhat Famous

Fitness Instagram Bio Ideas

• Everyone Wants Big Muscles. No One Wants to Lift Heavy Things
• Those Weights Aren’t Going to Lift Themselves
• I Work Out Just For Selfies
• The Gym is my Temple
• Every Rep Counts
• Wake Up. Gym. Rest. Repeat
• Working Out Isn’t Vanity. It’s Self Respect
• The Bench is Comfier Than The Couch
• Work Hard. Nap Harder
• Six Pack Loading…
• Do I Have Abs Yet? Not Yet, But Soon
• Train Hard or Stay The Same. You Choose
• Beast Mode Activated
• Workouts Are My Vacation
• The Gym is My Beach
• Getting Fitter One Rep At a Time
• Yes, I Do Leg Day
• You Get The Body You Work For
• You Can’t Out-Train a Bad Diet
• Imagine Yourself 3 Months From Now…

What is an Instagram Bio?

An Instagram bio is the first thing people see when they land on your Instagram account. 

It’s a short, personal description of:

• Who you are
• What you stand for
• Why people should follow your page

In short, it’s a bit like a hook that’s meant to catch people’s attention and get them interested in following you ( or interacting with your account in some way) .

Your Instagram bio can only be 150 characters long, so you must be concise, interesting, and memorable in as few words as possible.

Your Instragram bio could include things like:

• A few short descriptors of you
• A quote summarizing your persona
• A reason to follow you
• Relevant hashtags
• What you do ( if you’re a business)
• Who your account is for ( if you’re a business)

Think of your Instagram bio like a headline on a newspaper: It’s there to attract eyes and get someone to take action.

It doesn’t matter what your Instagram account is for: business, personal, travel, or wasting time. You need to get your Instagram bio right if you want more Instagram followers.

Here’s a great example of the perfect bio:

Neil absolutely crushes it here. His Instagram bio makes you want to follow him or even do business with him.

The reason Neil’s bio is so powerful is he leads off with a PUNCH. “New York Times bestselling author”. Dang, that’s impressive. Then he name drops Obama AND Forbes. Plus he tags his company and adds a link with some tasteful emojis sprinkled in for good measure.

Here’s another, more down to Earth example:

Kiki, The Blonde Abroad ticks all the boxes here:

• A catchy name
• An awesome profile picture
• Who she is and what she does
• Links to her projects
• A link to her site

This is a great example of an Instagram bio that perfectly blends her brand with her business plus a touch of personality. Great job, Kiki.

My Simple 5-Step Instagram Bio Template to Follow

It’s scientifically proven that it’s impossible to write an Instagram bio on your own.

Here’s a proven template based off of the best Instagram bio tips from real experts:

Step 1 – Describe Who You Are And What You’re About

The best Instagram bios start out with the most important information first.

Think about it…

What do you do when you first meet someone? You introduce yourself, right?

So, do that first.

Say who you are, what you do, and what you’re about. Just think of it like describing yourself.

Let’s go back to The Blonde Abroad’s bio:

Notice she starts out with what she does and what she likes to do? That’s perfect. It doesn’t have to be complicated.

State your job and then say a bit about yourself. Try to crack a joke if you have a sense of humor.

The key takeaway here is that you should both instill trust in visitors, but also humanize yourself a little bit. From this bio, I can tell Kiki is both professional AND a down-to-Earth person.

Step 2 – Share Your Interests

Sharing your interests is one of the best ways to increase engagement on your Instagram bio.

Because sharing things you’re interested in ( and post about) makes it easy for people to decide whether to follow you or not.

For example, if you put that you’re interested in working out, vegan life, and meditation, anyone interested in those things will know in 2 seconds flat if they vibe with your account or not.

If you don’t, then people would have to scroll up and down your account to get a feel for your interests. And nobody has any time for that.

Check this guy out:

Instantly, I know Joe is into Star Wars and Vinyl.

I like Star Wars as much as the next guy. Congrats, Joe. You’ve got another follower.

The best bio is one where you let people know instantly what you’re all about and gets people interested in following you.

If you want to create a bit of intrigue, you could always use uplifting words like:

People need a good dose of positive things on their feeds these days. 

Step 3 – Add Contact Details And Links

This might not apply to everyone, but hear me out.

If you’ve got an Instagram profile for business, you MUST add contact details and some kind of link.

That’s what Neil does:

He adds his company’s account and a quick link to his company site.

If your link is too long, try to use a link shortener .

Step 4 – Add a Call to Action

Ever wonder why websites always have words like “buy now” on the site?

It’s because saying things like “get the free blogging masterclass now” ignites people’s brains and gets them to take action. It’s just human nature.

You need a call to action if you want to boost engagement and followers.

If you want people to click the link in your bio, follow your Instagram account, or like your photos, just tell them to.

Use words like:

• Follow 

These types of verbs will get people to take action much more often. It could be as simple as something like “link in bio” or “follow me for more selfies!”.

Whatever you do, just have a CTA. It helps.

The Best Instagram Bio Ideas: Conclusion

Having a killer Instagram bio could make the difference between getting more likes, follows, and purchases, or sitting there with a dead account.

You absolutely have to have a great Instagram bio if you want to make money on Instagram. It’s a non-starter. If you couldn’t find one from the massive list above, then just make your own using the template I gave you.

Best of luck. Let me know which one you chose!

What’s Next?

The only thing that’s left to do is to take action! Don’t just sit there. There are countless influencers making thousands of dollars a month or more from their Instagram profile. Some make thousands of dollars for a single post.

Once you’ve got your bio ready, learn how to make money on Instagram , and you’ll be one step closer to influencer status.

Editorial Process:

Our reviews are made by a team of experts before being written and come from real-world experience. Read our editorial process here .

Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan. These are products we’ve personally used and stand behind. This site is not intended to provide financial advice. You can read our affiliate disclosure in our privacy policy .

Adam Enfroy

Meet Adam Enfroy

Hey, I’m Adam. I launched this blog in 2019 and turned it into a $1M/year business within 2 years. I then launched my YouTube channel in 2021 and turned it into a $4M/year business. Today, I help over 6,000 students build profitable blogs and YouTube channels.

Check out my YouTube channel .

We test and review software products based on an independent, multi-point methodology. If you use our links to purchase something, we earn a commission. Read our editorial process and disclosures .

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150+ Best Instagram Bio Ideas for 2024: Level up Your Profile

Are you looking for ways to level up your Instagram profile? Whether you’re a business owner, influencer, artist, or just someone looking to make their profile stand out, having an eye-catching Instagram bio is key.

We understand that putting together a creative, eye-catching Instagram bio can be daunting, so we have compiled some of the best ideas and tips to help you create a bio that is unique and remarkable. To help you get started, we’ve rounded up the best Instagram bio ideas and tips for 2024. From Instagram bio quotes to cool and cute Instagram bio examples, you’ll find everything you need to create a creative bio that will make your profile shine.

What is an Instagram Bio?

An Instagram bio is a short description of yourself or your business that appears on your profile. It is one of the first things people see when they visit your profile, and it allows you to capture their attention and showcase who you are in just a few sentences. A great bio can be the difference between gaining followers or having them scroll past without interacting with your content.

Best Instagram Bio Ideas

Once you have a good understanding of the fundamentals of crafting a good Instagram bio, explore these creative bio examples that can provide you with inspiration and ideas for making your own IG bio even more unique.

1. Instagram Bio Quotes

• "To anyone that ever told you you're no good... they're no better." — Hayley Williams
• "This above all: to thine own self be true." — William Shakespeare
• "No one can make you feel inferior without your consent." — Eleanor Roosevelt
• "Whether you think you can, or you think you can't – you're right." — Henry Ford
• "Your time is limited, so don't waste it living someone else's life." — Steve Jobs
• "Strive not to be a success, but rather to be of value." — Albert Einstein
• "Wanting to be someone else is a waste of who you are." — Kurt Cobain
• "I would rather die of passion than of boredom." — Vincent van Gogh
• "To love oneself is the beginning of a lifelong romance." — Oscar Wilde
• "Where's your will to be weird..." — Jim Morrison

2. Aesthetic Instagram Bio Ideas

• 🏄‍♂️ Life is a beautiful journey, join me as I travel through it.
• Capturing beautiful moments one photo at a time.
• Exploring the world and finding beauty in the little things.
• Living, laughing, and loving life.
• Sharing my love of life through photos.
• Let's take the time to appreciate the beauty around us.
• Find the beauty in everything.
• Enjoying the simple things in life. 🌍
• Life is a canvas, come explore it with me.
• Let's create something beautiful together. 🔥

3. Instagram Bio Ideas for Girls

• Without me it would be just "aweso".
• Stressed, blessed, and coffee obsessed.
• It wasn’t always easy but it’s worth it.
• Be yourself; everyone else is already taken.
• Kiss and make up.
• By grace through faith – Beautiful
• VIP Queen👑
• 𝓛𝓲𝓽𝓽𝓵𝓮 Unicorn🦄
• I’m impressing myself.
• Let them say it and be busy slaying it. 💫

4. Cool Instagram Bios

• I'm not lazy, just saving energy.
• Procrastination is my profession. 😎
• I'm not special, I'm just limited edition.
• 🤘 Don't be a slave in heaven. Be a king of hell.
• Here to serve the cat overlords.
• Lazy is such an ugly word, I prefer to participate selectively.
• I already want to take a nap tomorrow.
• 🌈 Follow my crazy life.
• Always give 100% — unless you’re donating blood.
• I don’t look like this in real life.

5. Cute Instagram Bios

• Life happens, but coffee helps.
• ☀️✨ It's me. I am the moment.
• Making history.
• Living life in a cute little bubble ☁️
• Daydream believer.
• Part-time sandwich eater.
• I only leave the house for food.
• Sweet as sugar, tough as nails.
• My standards are high… just like my heels. 👑
• A selfie a day keeps the friends away. 🎀
• I put the "hot" in "psychotic."

6. Emoji Instagram Bio Ideas

• Love 💗 and Peace ✌️
• Obsessed with tacos 🌮
• Keeping it 💯
• You know I'm a 🌟
• ❤️ Lover not a fighter spreading ✌️all over the 🌎
• 🌹colored glasses
• 👻𝕎𝕖𝕝𝕔𝕠𝕞𝕖 𝕋𝕠 𝕀𝕟𝕤𝕥𝕒𝕘𝕣𝕒𝕞 𝔽𝕒𝕞𝕚𝕝𝕪👻
• Catch ✈️ not 😢
• Welcome to my 👑dom
• Time to hike⛰️⛰️

7. Funny Instagram Bio Ideas

• Error 404: Bio unavailable.
• No, this is Patrick!
• What should I put here?
• *Insert clever bio here*
• Call me, beep me. 🤩
• My bed, Wi-Fi, Pizza. Awesome!
• Hey, I found your nose. It was in my business.
• Professional napper.
• A good mood is like a balloon. It just takes one prick to ruin it. 🦄
• I am nobody. Nobody is perfect. I am perfect!

8. Creative Instagram Bios with Stylish Fonts

• 🖤𝐁𝐥𝐚𝐜𝐤 𝐇𝐞𝐚𝐫𝐭🖤
• 𝑀𝓊𝓈𝒾𝒸 𝐿𝑜𝓋𝑒𝓇🎵
• 🎂_𝑶𝒏 7 𝑨𝒖𝒈𝒖𝒔𝒕
• 𝐇𝐨𝐛𝐛𝐲 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐲📸
• 🏩 𝕀 Ĺ𝕠𝐕ᗴ мㄚ Ⓘᑎ𝔻𝒾α
• 👉ℱᗅՏℍⅈ0ᑎᗅℬℒℰ
• I Aɱ Vҽɾყ Lαȥყ
• ᴘᴇᴛ 🐶 ʟᴏᴠᴇʀ.. 😍
• 💓Lðvê💓Mðm💞 ÐåÐ💓
• ℂ𝕣𝕒𝕫𝕪 𝕓𝕠𝕪 😎

9. Instagram Bio Copy and Paste

• Adventure seeker | Wanderlust enthusiast 🌍 | Making memories one click at a time 📸"
• Coffee lover ☕ | Dog mom 🐶 | Living my best life one day at a time
• Dreamer | Believer | Achiever 💫 | Making the impossible possible ✨"
• 🌈 Embracing the colors of life.
• Foodie at heart 🍔 | Travel addict ✈️ | Exploring the world, one meal at a time
• Life's a journey, not a destination 🚀 | Chasing dreams and catching flights
• In love with the simple things | Finding beauty in everyday moments 🌻
• Music is my escape 🎵 | Dancing through life's ups and downs.
• 📚 Bookworm | Lover of stories | Creating my own narrative
• Capturing life's moments, one frame at a time 📷 | Storyteller
• Living for the moments that take my breath away 💨

10. Creative Bio Examples

• Creating my own sunshine in a world full of storms.
• Wanderluster | Roaming the world one city at a time. 🌍✈️"
• Dreaming in pixels and living in frames. ✨
• Turning caffeine into content.
• In a love affair with adventure and words.
• Living for the moments that take my breath away. 💨
• Spreading positivity, one post at a time. 🌈
• Life is short, make every hair flip count. 💁‍♀️💃
• Scribbling thoughts and chasing dreams.
• Crafting my own fairy tales, one chapter at a time.

11. Bio Quotes for Instagram

• Simplicity is the ultimate sophistication
• Chasing sunsets and dreams 🌅✨
• Creating my own sunshine on cloudy days ☀️
• Life's a canvas; make it a masterpiece
• Wanderlust and city dust
• Capturing moments, creating memories 📷👣
• Living life on my terms, unapologetically
• Turning dreams into reality, one step at a time
• Adventure is out there; I'm on my way! 🚀
• Making every second count
• Finding joy in the little things
• Life is short, smile while you still have teeth 😁

12. Instagram Bio for Girls

• Chasing dreams, not boys. 🌟💭
• Creating my own sunshine on cloudy days. ☀️🌧️
• Born to sparkle and make the world glitter. ✨💖
• Turning dreams into plans and plans into reality. 🌟📝
• Life's too short for boring hair and boring people. 💇‍♀️💁‍♀️
• Strong, smart, and unapologetically unique. 💪🧠💖
• Living a life I love, one day at a time. 💖🌈
• Life's a runway, and I'm strutting my stuff. 💃🌟
• Making memories and sharing smiles. 😊📸
• Holding onto my inner child, one adventure at a time. 🎈🎉
• Fueled by caffeine and a little bit of sass. ☕💁‍♀️

13. Instagram Bio for Boys

• Living my best life 🚀
• Adventure seeker
• Music enthusiast 🎶
• Sports lover 🏀
• Dream big, work hard, stay humble
• Embrace the journey, not just the destination
• Believe in yourself, and you'll be unstoppable 💪
• Chasing dreams and catching flights ✈️✨
• On a mission to make the world a better place 🌍
• Future [Your Career] in the making 🚀

14. Instagram Profile Bio Ideas

• Food lover | Aspiring chef | #FoodieAdventures
• In a relationship with pizza. 🍕
• Getting lost in the pages of a good book 📚
• Building a life I love, one post at a time.
• Adventure is out there! 🌍✈️
• Just trying to make my dog proud.
• Slaying my own demons, one stiletto at a time. 👠
• Living life in full bloom. 🌸

15. Stylish Bio for Instagram

• Making every pixel count.
• Life is a canvas, and I'm here to paint it beautifully.
• Adventuring and documenting along the way.
• Living for the moments that make the best stories.
• Simplicity is the ultimate sophistication. 💫
• In a world of squares, I'm a work of art. 🖼️
• Exploring the beauty of life, one photo at a time. 📷
• Creating a visual diary of my life's adventures.
• On a journey to capture the extraordinary in the ordinary.
• Just a [Your Profession/Passion] with a camera and a vision. 📸
• Wearing my confidence as my best accessory. 💪💎
• On a mission to make every outfit count.
• Fashion-forward and fearlessly authentic. 👠🌟

Tips to Create Eye-catching IG Bios

● Use relevant keywords to describe yourself and your content.

● Utilize emojis and other creative characters to draw attention.

● Use fancy fonts or text art to create an aesthetic bio for Instagram .

● Incorporate humor and wit whenever possible.

● Make sure your bio is easy to read and understand.

● Include a call to action for viewers to follow or engage with your page.

● Add links to other social media pages or websites.

● Utilize hashtags to make your content easier to find.

● Keep it concise and to the point.

● Show off your personality and unique traits.

● Update your bio regularly to keep it fresh.

Stand out Your Bio for Instagram with Fotor

Browse, pick, copy, and paste fancy texts from our Instagram font generator for your post, bio, name, and more.

Take your Instagram profile to the next level!

Unique bios and eye-catching Instagram graphics is a great way to keep your profile fresh and looking great.

You can try Fotor’s online font generator  to turn your normal text font into stylish fonts, including cool fonts , glitch fonts , calligraphy fonts , and other trendy fonts.

Those fonts are free, and you just need to copy and paste the converted fonts into your Instagram bio.

This tool is super easy to use, simply type in your text and choose a font style you like, Fotor will generate a variety of different fonts for you to choose from in a few seconds, you can copy and paste these generated fonts directly into your profile bio or name, add some personal touch to your profile to make it stand out.

Fotor goes above and beyond by not only providing an array of copy and paste fancy fonts that you can effortlessly add into your Instagram bio, but also by offering an impressive assortment of editable Instagram post and story templates crafted by seasoned designers.

With these templates at your disposal, you have the power to seamlessly add text and images, tweak fonts, colors, backgrounds, and even transparency levels to your heart's content. The customization possibilities are endless, enabling you to create truly one-of-a-kind Instagram content that is guaranteed to captivate and enthrall your audience, ultimately attracting more followers to your profile.

What Makes a Good Instagram Bio?

An Instagram bio is the first thing potential followers will see when they land on your page. It's an important part of setting the tone for your profile and making sure that it reflects you, your brand, and what you have to offer. There are several key elements to consider to make sure you’re making a great first impression.

1. Show People Who You Are

A good bio for Instagram should be concise but descriptive, providing visitors with an idea of who you are and what they can expect from following your account. Use keywords that accurately describe yourself or your business to help people quickly find you in searches.

2. Use Fancy Fonts

You can make your Instagram bio stand out by using unique fonts. Fotor's font generator provides a wide range of Instagram fancy fonts , from bold fonts to cursive fonts , that you can use to customize your bio.

3. Include Some Emojis

You should also take advantage of the character limit in order to create intrigue and draw people in by adding some personality. Include emojis or other symbols that best represent your style or brand – this can add extra flair without taking up valuable characters!

4. Add a CTA

An effective bio for Instagram will also incorporate visuals, such as a profile photo or logo. This helps visitors identify who you are immediately — plus it looks aesthetically pleasing and professional! A “call-to-action” (CTA) at the end of your bio is another great way to get more engagement from followers; ask them to “click the link in our bio” for more information about something related to what you do.

5. Creative Writing

Write an Instagram biography that stands out from the rest by using creative writing to captivate and draw attention. Make sure to craft an exceptional bio that allows your followers to get to know you better and sets you apart from the crowd.

This blog post offers 80+ best Instagram bio ideas and tips to create an eye-catching profile. We hope these ideas will inspire you and aid you in constructing a captivating bio to gain more followers. Now, unleash your creativity and create a unique bio to express your personality!

How to Write The Perfect Instagram Bio (With Examples)

Instagram bio writing 101

Your Instagram bio is a key piece of digital real estate for your brand. It’s typically the first thing Instagram users see when they open your profile and gives visitors a glimpse of what you have to offer. You only get one shot at a good first impression - so use those 150 characters wisely.

As a social media marketer, you already know Instagram marketing is all about connecting with potential customers and building interest in your product or service. A great Instagram bio does all that and more. It tells your audience who you are, what you do, who you serve, and prompts them on next steps. The best Instagram bios incentivize social media users to hit the follow button without even thinking, so make sure your bio is compelling enough to make people want to stick around.

So what truly makes a good Instagram bio? Keep reading to find out!

Components of a Killer Instagram Bio

There are a million different ways to write a great Instagram bio. While each brand’s bio will be unique to them, here are a few common elements that your bio should contain: 

Username and Display Name

Don’t mix these up! Despite their similarities, your username (or Instagram handle) and profile display name serve different purposes for your page.

Whenever you comment, like or follow another Instagram account, your username is the first thing they’ll see. In most cases, your Instagram handle will be your name, your brand’s name, or something close to it. 

Your username is the first thing Instagram will check when users search for your brand on the platform, so make sure it’s simple and contains the most relevant keyword to your brand or product category. Double check that your username doesn’t contain any unnecessary symbols that would confuse your target audience or prevent you from appearing in searches.

Your Instagram display name , on the other hand, is the name people will see at the top of your Instagram bio when they visit your profile. By looking at your display name, your target audience should be able to identify what your page provides and if it’s something they’re interested in. Your display name is a great opportunity to include additional keywords and boost your Instagram SEO . We’ve done that with our account by adding our product category to the name - which is “ social media scheduling tool ” – to increase our reach and draw in more search traffic.

Business Category

Your business category is displayed at the top of your Instagram profile and helps visitors understand what type of business you are. Note that this option is only available to creator and business accounts.

Image courtesy of Animoto

When setting up your Instagram business profile, you’ll be asked to select the category that best represents your brand. Instagram has literally hundreds of categories, so try to find one that matches your business as closely as possible. Bonus if it contains one of your keywords! You can edit your category at any time, as well as choose to hide it from your profile using the Edit Profile menu.

Profile Photo

Your Instagram profile photo is one of the first things people will notice when they visit your profile page. Here are some tips to ensure your picture makes a lasting impression:

• Use your headshot or brand logo to build brand awareness.
• Make sure your image is high-resolution and cropped to the correct size (at least 110 x 110 pixels). We recommend uploading an image at a higher resolution to retain quality.
• Incorporate a pop of color to stand out from the crowd - this could be through your photo background, a product, clothing, or text.
• Make sure it’s on brand. Your profile picture colors and tones should complement the rest of your Instagram feed aesthetic. 

We love this example from social media coach Lucy Vincent. It incorporates color and rich contrast, while coming off as professional and friendly:

Description

Your description is the star of your Instagram profile! It’s your chance to show off your brand’s personality, share crucial details about your business, and inspire people to take action. Think of it as your elevator pitch. Your description should showcase who you are as a brand and touch on the following areas:

• What your business does. Start with the basics. What product or service do you offer? Ideally, this line or sentence should be straightforward and incorporate keywords where possible. You can also add line breaks, bullet points or emojis to make it look neat and easy to read.

Superfood brand Blume does this perfectly through a combo of their Instagram display name and bullet points highlighting their unique product features:

• Who you serve. Let’s be real - Instagram users want to follow people they like and trust. To build connections with your target audience, your bio should speak directly to them using language they understand. 

See how IG expert Mya Nicol speaks directly to her target audience – coaches and service providers – in her bio:

How you do it. Why should people follow you? What can they hope to gain? Your business bio should give visitors an idea of the kinds of content to expect from you and help them understand your value, like social media strategist Daniele does here:

To sum it up, there are many different ways to write your Instagram bio description, but the best bio will help your business stand out and allow your personality to shine through. 

Contact Information

Funnily  enough, this is the one section that a lot of businesses fail to fill out properly. Especially if your business has a brick and mortar component, you should be adding your address and phone number at a minimum.

Instagram has built-in action buttons for your email, phone number, and address. You can choose whether these are displayed or not, but we recommend adding all three if possible. If you opt not to display these on your profile, provide another avenue for potential customers to contact you such as a link to the contact form on your website or a link to book a discovery call.

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Branded Hashtags

In this new era of user-generated content, branded hashtags are a fun way to engage your audience and encourage Instagram users to share their experiences with your brand’s product or service.  

For example, check out how Lululemon created a social media movement among fitness lovers by encouraging people to join their branded hashtag, #thesweatlife . This has resulted in over 1.5 million posts using the hashtag:

Call to Action

Put simply, a call to action or CTA is a way of getting people to do something. People are much more likely to perform an action when you give them clear directions, so your call to action is crucial if you want visitors to convert to customers.

Your call to action and bio link should work together to guide users to learn more about your business. Here are some of our favorite (and effective!) calls to action:

• Visit our online store
• Book a discovery call
• Download our free guide
• Find our products 
• Sign up now

Ideally, your CTA should sit directly above your bio link. To grab viewers’ attention, use emojis like a pointing hand or add emphasis through fun Instagram fonts or capitalized words like Media A La Carte does here:

Your Instagram bio link is a clickable link that can be used to drive traffic to your website, latest blog post, landing page, downloadable offer, or signup form. It’s a clear next step for your Instagram users that converts them into customers.

In 2024, there’s really no reason to limit yourself to a single bio link. Add multiple links to your profile through a trackable Instagram bio link like LinkTree or Sked Link . A tool like Sked Link allows you to link to a customizable menu that connects Instagram users to multiple pages at once. It also has advanced analytics capabilities which help you track how many Instagram users click on your link. The best part? Sked Link is totally free for Sked Social users! Try out a free 7-day trial here .

Action Buttons (*NEW*)

Take your call to actions one step further with Instagram’s action buttons . Thanks to Instagram’s ongoing efforts to support small businesses, you can now add the following action buttons to your business account:

• Book Now: Book an appointment.
• Reserve: Make a reservation at a restaurant.
• Order Food: Get food delivery or takeout from a business. 

To set up an action, you need an existing account with a partner to select them. 

To access these features, head to your business profile, tap Edit Profile , then under Profile Information, click Action Buttons. Tap to add the action button you want, then tap save (iOS) or the checkmark icon (Android) to go live. Note that only one action button can be displayed on your profile at a time.

Keep in mind that you must have your Instagram set up as a Creator or Business account to access the Action Button feature.

Strong Instagram Bio Examples

Now that you’ve got a good understanding of how to write an Instagram bio, let’s see how top brands put it into action. Here’s a roundup of the best Instagram bio ideas we’ve come across:

Nora’s Plant-Based Ice Cream

Why We Like It: 

Nora’s nails every element of the Instagram bio with their colorful vibrant profile pic and fun emojis to break up their description. They’ve incorporated a brief brand slogan, compelling (and delicious!) product features, and a clear call to action that drives users to their LinkTree. 

Serenity Kids

Serenity Kids employs a bright orange logo paired with colorful story highlights to give their page a young playful feel. They’ve also incorporated their brand values and a branded hashtag into their description, a smart move on their part since up to 72% of US consumers prefer to buy from brands that reflect their beliefs and values. This values-forward approach paired with their rainbow aesthetic is both eye-catching and purposeful.

Funny Instagram bios like fitness brand Gymshark’s are always a great way to engage your Insta audience and encourage them to follow. And we have the data to back it up - 91% of people globally prefer brands to be funny, yet 95% of business leaders fear using humor in consumer interactions. Moral of the story? Don’t be afraid to get a little silly with it. 

Apart from their witty, humorous description, Gymshark uses their signature shark logo as their profile picture and utilizes a link in bio that showcases their newest releases. Simple, yet effective.

Honest Mum (aka Vicki) is a mommy blogger, author, broadcaster, and influencer. With so many things on the go, it’s important that her Instagram bio keeps her audience up to date. She showcases who she is via a professional, high-quality profile photo and uses her bio link to drive traffic to her blog and invite users to connect with her via Facebook and TikTok. Vicki’s profile is the perfect example of how to write a killer Instagram bio for your personal brand. 

Round Out Your Instagram Efforts with an All-in-One Social Media Tool

Now that you’ve written an amazing Instagram bio, you need an attractive and cohesive Instagram feed to go along with it! How posts look on your grid is a big part of brand building on Instagram. Sked Social’s Visual Planner lets you drag and drop posts in an instant to design gorgeous layouts. Once you’re happy with the look, you can schedule, queue or draft your posts to make sure everything’s perfect before it goes live. Publish posts and Stories, add Instagram hashtags, access Reels insights, and more with our 7-day free trial .

This article has been reviewed and updated to ensure the information provided is accurate and up to date.

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100+ Instagram Bio Ideas + 7 Tips To Level Up Your Profile

• by Sweta Panigrahi
• July 22, 2024
• 11 minutes read

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Found an interesting reel while scrolling? You tap into the profile and read out their bio!

Well, you are not alone in judging somebody by their Instagram bio. It has the potential to make or break your brand image, especially if you are starting out or a lesser-known business. 

It’s your dwelling space where you get just a few characters to build that first contact point with your leads. The most common bios will include a quick one-liner and, thanks to the latest updates, a crowd of up to 5 links. 

It might not come as a surprise, but as per Influencer Club stats , profiles with less than 5000 followers on Instagram account for 77% of all link-in-bio users.  

But there are more ways (some you might know about) to be creative than just pouring in all your links. 

And that’s precisely what we’ll be discussing at length here. This blog will guide you through a perfect makeover for your Instagram bio with idea templates, tips, and tricks. 

Buckle your seat belts as we start! 

What is an Instagram bio

To start with the very basics, an Instagram bio is a brief description of your account that appears at the top of your profile page, right next to your profile picture.

It plays a crucial role in attracting and convincing users to follow you. In the marketing world, your Instagram bio is a snapshot of your brand and a way to showcase your identity and purpose.

That’s why it’s even more important to craft a compelling Instagram bio that is concise, easy to read, and informative. That being said, you can also inject some fun and creativity into it. 

Emojis and jokes are fair game, even for professionals on the platform and they can be cleverly used to illustrate the lighter side of AI and its benefits in everyday contexts.. So don’t hold back on that and use them to convey what you do and persuade users to follow you.

But enough of the to-dos; let’s check if your existing bio is good enough. 

What makes a good bio on Instagram

Before revamping your existing bio, ask yourself these questions and see if you can answer them:

• What is your brand promise?
• What is the personality of your brand— Funny? Serious? Informative? Playful? Witty?  Sarcastic? 
• What are your unique skills or offerings?
• Are you a local, national, or global business?
• What sets your product or service apart from others?
• What action do you want users to take after visiting your profile?

Moreover, the most crucial part is to include a clear and compelling call to action in your bio. This call to action can vary depending on your goals. For example, to build your Instagram following, you can ask visitors to press the follow button or share their photos using a branded hashtag. 

If you have other conversion objectives, such as directing users to buy products, go to your landing page , like your Facebook page, following you on TikTok, or signing up for your digital newsletter, you can include appropriate instructions and links in your bio.

Now that you are well-equipped with the basics let’s move to the showstopper section of this blog!

100+ Instagram bio ideas that you can steal right away

Aesthetic bios for instagram.

1. Lover of all things minimalist and monochrome 

2. Spreading positivity one photo at a time 

3. Creating a beautiful life from the inside out 

4. Wanderlust and city dust 

5. Capturing moments and memories 

6. Living in the moment and chasing adventures 

7. Fueled by coffee and good vibes 

8. Fashion enthusiast on a budget 

9. Aesthetic junkie and design lover 

10. Living simply and chasing dreams

Business bio ideas for Instagram 

11. Providing innovative solutions for your business needs 

12. Connecting like-minded individuals from around the world 

13. Your one-stop-shop for all of your professional needs 

14. Empowering entrepreneurs to achieve their dreams 

15. Helping businesses thrive in the hustle era

16. Bringing your vision to life 

17. Inspiring change and growth in the business world 

18. Expert insights and guidance for your company 

19. Putting your business on the fast track to success 

20. Helping you break through the noise and stand out 

Cool Instagram bios

21. Curator of All Things Beautiful and Extraordinary 

22. Spreading Positivity, One Post at a Time

23. Creating Art that Speaks Louder than Words 

24. Igniting Minds, Inspiring Change

25. Chasing Dreams, Capturing Moments

26. Adventurer. Explorer. Storyteller. Join the Journey!

27. Adding a Spark of Fun and Excitement to Your Day!

28. Embracing the Beauty of Simplicity and Minimalism

29. Life’s a Canvas, Paint it Bright!

30. Unleashing Creativity, One Post at a Time

Creative Instagram bios

31. Living my best life, one adventure at a time

32. Creating my masterpiece, one brushstroke at a time 

33. Spreading positivity like confetti

34. Capturing moments that make me come alive

35. Advocating for a sustainable and stylish lifestyle 

36. Dancing through life with passion and purpose 

37. Writing my way through dreams and realities 

38. Embracing my inner power to brighten each day

39. Chasing sunsets and dreams, one step at a time

40. Creating magic with pixels and imagination

Cute Instagram bios

41. Unicorns, rainbows, and everything whimsical

42. Spreading rainbows of happiness everywhere I go!

43. Living life with a smile as my compass! 

44. Ice cream lover, chasing sweet moments and pure joy! 

45. Believer in love, magic, and happily-ever-afters! 

46. Radiating sunshine and warmth, even on cloudy days!

47. Creating a world where dreams are born, and laughter never ends!

48. Bringing sunshine and blooming flowers to your feed! 

49. Spreading tiny acts of love and big doses of cuteness! 

50. Chasing dreams and sprinkling sweetness along the way!

Instagram bio with emojis

51. ? Dreamer with my head in the clouds ☁️ | Lover of all things creative ? | Dancing through life with a smile on my face ?

52. ? Spreading positivity like confetti ✨ | Coffee addict ☕️ | Crafting a life full of love and laughter ❤️

53. ? Reading enthusiast ? | Wanderlust soul with a passport always ready ✈️ | Chasing sunsets and dreams ?

54. ? Sunflower child ☀️ | Adventure seeker ✨ | Embracing the beauty of nature and finding joy in the simple things ?

55. ? Moon lover ? | Music junkie ? | Living life by following my heart and embracing the magic around me ✨

56. ? Dreamer with a wild imagination | Coffee lover in search of the perfect brew ☕️ | Spreading love and good vibes wherever I go ❤️

57. ? Pizza obsessed ? | Travel enthusiast ready to explore the world ? | Capturing memories one click at a time ?

58. ? Art lover with a passion for creativity ?️ | Living a life painted with colors of joy and inspiration ?

59. ? Flower child with a free spirit ? | Spreading kindness like confetti ✨ | Embracing the journey and finding beauty in every moment ?

60. ? Advocate for love and equality ? | Dreaming of a world where everyone feels accepted and celebrated ❤️

Funny bio ideas for Instagram 

61. Amateur comedian trying to make people laugh!

62. Living life like it’s one big improv show

63. King/Queen of witty comebacks ? 

64. Making awkward situations even more awkward 

65. Embracing my inner child while adulting poorly

66. Turning everyday situations into hilarious stories

67. Awkwardly posing for the perfect picture every time

68. Avoiding adulting one episode at a time

69. Living a life fueled by nachos and laughter

70. In a love-hate relationship with my gym membership

Quotes for Instagram bio

71. The best way to predict the future is to create it.

72. Life is a journey, and if you fall in love with the journey, you will be in love forever.

73. Be yourself; everyone else is already taken.

74. Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle.

75. In a world where you can be anything, be kind.

76. Believe in your flyness, conquer your shyness.

77. Life is short, make every hair flip count.

78. Life is a party, dress like it.

79. Be a voice, not an echo. 

80. It does not matter how slowly you go as long as you do not stop.

Short Instagram bio

81. Less talking, more doing. 

82. Inhale confidence, exhale doubt.

83. Happiness is homemade.

84. Good vibes only. 

85. Living in the moment and loving it.

86. Making every day count.

87. One step at a time.

88. Wandering soul with a camera in hand.

89. Creating my story.

90. Living life unapologetically.

Instagram bio for boys

91. Living life with no regrets, only lessons.

92. Playing by my own rules.

93. Conquer your fears, live your dreams.

94. Creating my destiny, one day at a time.

95. Striving for greatness in everything I do.

96. Embracing challenges and pushing my limits.

97. Living life with passion and purpose.

98. Taking risks and reaping rewards.

99. Breaking the mold.

100. Strong mind, kind heart, humble soul.

Instagram bio for girls

101. Creating my fairy tale.

102. Chasing sunsets and dreams.

103. Sparkling my way through life.

104. Happy girls are the prettiest.

105. Living life fearlessly and fiercely.

106. Hustlin’ for that dream life.

107. Strong, independent, and unapologetically me.

108. Leave a little sparkle wherever you go.

109. Queen of my own castle.

110. Head in the clouds, feet on the ground.

7 Tips to level up your bio on Instagram

Want some tips to craft your unique bio? Here are 7 expert tips with examples to begin with: 

1. Craft a compelling Instagram bio: Make it brief, make it great. Your bio should show what your brand does and why it’s first-rate.

2. Optimize your username and name: Keep it iconic and memorable. If your name’s wordy, make the username simple and palatable.

3. Use a high-quality profile photo: Your cover photo showcases your biz. Good resolution, exposure – it’s the key to the fizz!

4. Write an engaging bio copy: Your bio should be unique and snappy. Wow them with words – content is king, so make it happy!

5. Utilize bio links effectively: Leave nothing to chance, give it direction. The URL in your bio can lead to conversion.

6. Specify your brand category: Don’t wax philosophical, be clear. Opt for the right category – it’ll help your brand steer.

7. Implement call-to-action and contact buttons: Your profile should point ’em the way. Action buttons – no need to delay!

Follow these tips and your profile will shine, make sure to test and refine. With every like, comment, and click, you’ll be on your way to the Instagram pick!

5 Instagram bio tricks you might not know 

And we couldn’t complete this blog without revealing our favorite tricks. Here are 5 Instagram bio tricks that you might not know:

1. Use line breaks: Instagram doesn’t allow line breaks in the bio field, but you can bypass it by typing your bio in a note-taking app with line breaks and then copy-pasting it into your bio. This will provide a visually appealing and organized bio.

2. Emojis for bullet points: Emojis can be used as bullet points to make your bio more visually appealing and organized. Use emojis that align with your brand or showcase your personality.

3. Highlight keywords with hashtags: Choose a few keywords related to your brand or niche and turn them into hashtags within your bio. This helps users easily identify your key focus areas and enhances discoverability.

4. Tag other accounts: If you’re collaborating with other brands or influencers, you can mention and tag their Instagram handles in your bio. This not only shows your association but also helps drive traffic to their profiles.

5. Utilize the @mention feature: Use the @mention feature to highlight user-generated content or testimonials in your bio. This adds social proof and credibility to your brand.

Bonus: Use font generators such as “LingoJam” or “Cool Fancy Text Generator”, that allow you to convert your regular text into different font styles.

Final words

Crafting an impactful Instagram bio is crucial for maintaining the interest of your audience and establishing your brand’s presence. Your bio is often the first impression people get of your business on Instagram, so it’s important to make it attention-grabbing and informative.

We’ve covered essential elements to include in your Instagram bio, such as your username, profile photo, bio copy, bio links, category, and call-to-action buttons. By optimizing each of these elements, you can effectively convey your brand’s personality, highlight your offerings, and encourage users to take action.

To take your Instagram bio to the next level and gain valuable insights into your Instagram profile’s performance, we recommend using Keyhole’s Instagram profile analytics. Keyhole provides in-depth analytics and metrics to help you track your bio’s effectiveness, understand your audience, and make data-driven decisions to enhance your Instagram strategy.

Don’t just settle for a basic bio; leverage Keyhole’s Instagram analytics to optimize and elevate your Instagram presence truly. Give it a try today and unlock the power of data to fuel your Instagram success.

Remember, your Instagram bio is the gateway to your brand on the platform, so make it count with Keyhole’s Instagram analytics. Start optimizing your bio today and see the difference it can make in growing your brand on Instagram.

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Frequently Asked Questions

1. can i change my instagram bio.

Yes, you can edit your Instagram bio at any time. Simply go to your profile, click on "Edit Profile," and you'll be able to make changes to your bio, including adding or removing text, emojis, and links.

2. What is the character limit for an Instagram bio?

Instagram allows up to 150 characters in the bio section, including spaces and emojis. It's important to be concise and make every word count to communicate your message effectively.

3. Can I include clickable links or hashtags in my Instagram bio?

Yes, you can include one clickable link in your Instagram bio that leads users to an external website or landing page. As for hashtags, they can be added to your bio, but they are not clickable. However, you can use hashtags strategically in your bio to describe your account or brand.

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You are here: Influencer Marketing Hub » Social Media » 7 Tips for Crafting Instagram Bios That Attract More Followers 

7 Tips for Crafting Instagram Bios That Attract More Followers 

Photos alone won’t get you a substantial following on Instagram. If you want your profile to shine and stand out, you also need an engaging Instagram bio to grab the attention of your target audience and grow your follower count. As a matter of fact, users will often notice your bio before your photos. 

Not only can you use your bio to get more followers, but it will also help you to introduce yourself or your brand to your audience. With the right keywords, you can quickly explain to Instagram users what you have to offer and what they can expect from your brand.  

Luckily, crafting an effective Instagram bio doesn’t require that much skill. If you follow the basic formula and include the key elements, it’s actually pretty straightforward. We’ve also included a few examples of Instagram bios that you can tweak to fit your brand identity and content. 

7 Tips for Crafting Instagram Bios That Attract More Followers:

• What’s an Instagram Bio?

What Should You Include?

7 tips for creating memorable instagram bios.

•  Instagram Bio Ideas to Get You Started

Frequently Asked Questions

What’s an instagram bio.

In a nutshell, your Instagram bio is that short section below your username. This space is typically used to share a couple of details about yourself (or your business) like your job title, what you do, and what others have to say about you or your work. It typically also includes contact details, emojis, hashtags, a call to action, and website link. 

Instagram Bio Tip

We’ve shared several easy-to-implement tips for creating an Instagram bio that will stand out and we’ve also included some ideas that you can make your own. Now, to make the most of the one link that you’re allowed to add, there are a number of Instagram tools for adding links in bios that you can try out. Depending on the tool that you pick, you’ll also be able to get access to key data about clicks.

While there are no set rules for writing Instagram bios, here are the key elements that you should include: 

Profile Photo

Whether it’s a logo or a product photo, your profile photo should be relevant to your niche and brand identity. The profile pic that you use on Instagram should also tie in with your other social media profiles to ensure that your brand identity remains easily recognizable.

As Instagram places a lot of emphasis on visuals, whatever you choose to use as a profile pic should be visually appealing and high-quality. It’s also best practice to use the same filter that you usually select for the other photos that you share. This way you can create a cohesive visual identity.

Name and Username

Your Instagram name is your actual full name, while your username is your @handle. Your username will appear at the top of your profile as well as in the URL of your profile. It doesn’t have to be the same as your full brand name and can instead be name variations or abbreviations. 

If you have an Instagram Business account, you can also select a category for your business. This is useful as users will immediately see what you do. Plus, it will also help you to save characters that you can use for other key information. 

Bio Section

Unlike other social media channels, Instagram is quite stingy when it comes to character limits , partly because it’s mainly a visual network. Instagram limits the bio section to only 150 characters. So, you’ll find that this will be your biggest challenge when writing your bio. That’s why it’s so important that you take advantage of tools, emojis, and other symbols to help you optimize every available character.  

Instagram allows you only one clickable link in your bio. This link doesn’t necessarily have to go to your home page. Instead, another approach is to change it regularly so that you can direct your followers to a new press mention, sale, or landing page. 

As you may use only 150 characters in your bio, it’s key that you optimize your CTA. If you’re selling products via an Instagram Business account, you’ll be able to add buttons as well. Depending on what you’re selling, you can then word your button’s text in such a manner that your followers will know exactly which action they can take directly via your profile. Whether it’s to shop for the latest products or sign up for a newsletter, all bios should have a clear and compelling call to action.

Check out the 11 of the Best Link in Bio Tools for Instagram

Contact Details

Your contact details should be easily accessible. If you have a business, you can include an email address for all business inquiries. If you prefer a more informal approach, you can, for example, encourage users to send you a direct message instead of an email.  

If you have an Instagram Business account and a brick-and-mortar store, you can also add your address below your bio. It won’t contribute to your character count and will help you to reach a local audience. Even if you choose to add only your city, it can make your bio more authoritative and trustworthy. 

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1. Identify a Goal

It’s crucial that you identify a goal before composing your bio. Whether it’s to help your audience get a sense of your personality or share the mission of your business, you need to know what you want your Instagram account to achieve. With a clear objective, it will be much easier to stick to the character count. 

2. Describe Yourself

Source: instagram.com

Successful Instagrammers know that they can’t solely rely on their photos and captions to tell their target audience more about themselves. Even the best photos need an engaging Instagram bio. You can, for example, include your job title, current employer, achievements, and hobbies. Also, when writing your job title, you don’t have to limit it to just one. Perhaps you have a side hustle that you can include?

Whatever you decide to include, it’s key that you use the right tone that will convey your personality appropriately. For example, if you want to come across as fun and informal, relevant emojis are great as they can also save valuable characters.  

3. Include your Interests

To grow your social media following, you need to connect with your target audience. It’s also a good way to introduce your audience to the type of content that you’ll be sharing. As you’ve limited characters that you may use, it doesn’t necessarily even have to be in sentence format.  Listing a couple of words that hint at what gets you excited will also get users excited about following you. 

4. Use a link in Bio Tool

Not only is the character limit a source of frustration, but also the link limit. As mentioned, you may add only one link in your Instagram bio. To help you make the most of that single link, you can use Instagram link in bio tools, such as Feedlink, Linktree, Tap Bio, or Shorby, that will direct users to another page with multiple links. This way, you can promote more than one link and even measure clicks. 

5. Change the Font

Another type of tool that you can check out is tools that let you change the look of the custom Instagram font. You can use it to change your entire text to special characters, but it’s recommended that you just apply it to a couple of words to emphasize keywords better.  

6. Add Instagram Bio Symbols

If you don’t necessarily want to use emojis, you can also use special text symbols strategically in your bio or as bullet points. All you have to do is open a Google Doc, click on “Insert” and select “Special characters” from the drop-down menu. You can either scroll through the list of characters for inspiration or search for a keyword related to your niche. 

7. Rely on Relevant Hashtags

Instagram also allows you to include clickable hashtags. If you have a branded hashtag, you can include it to promote a new campaign or collect user-generated content. 

 Instagram Bio Ideas to Get You Started

Using the tips discussed, the following are Instagram bio ideas that you can improve to craft and make your own:

• I practice what I post.
• Fitness enthusiast + dog mom + founder of [brand name].
• Gifted napper, talker, and chocolate eater.
• My hobbies are: breakfast, lunch, and dinner. 
• Sparkling joy everywhere I go.
• The best things come from living outside of your comfort zone.
• If I can’t do great things, I can do small things in a great way.
• Official home of [brand name] on Instagram.
• Sand in my toes and saltwater in my curls.
• Risk-taker. Adventurer. Globetrotter. Living my dreams.
• Currently saying yes to new adventures.
• I’m cool, but global warming made me HOT.
• I put the whine in wine.
• Press that follow button to know my story.
• My story will inspire you. So, be sure to hit that follow button. 
• I’m on my journey. Join me by following along.
• ? SHOP OUR FLASH SALE THIS WEEKEND ONLY – 50% ?

Wrapping Things Up

While it’s important that you include all the key elements in your Instagram bio, it should not be at the expense of readability. It should still be easy for your audience to read and digest the information. Most people will spare only a couple of seconds to scan a bio. So, if the block of text is difficult to read, they’ll lose interest in your Instagram account and possibly your brand. 

Not only should it be easy to read, but it should also be captivating and catchy. Get this right and the likes, shares, and sales will follow. 

How can you add more than one link in your Instagram bio?

With the help of a link in bio Instagram tool, you can link to more content and pages. You can also use this type of tool to create marketing campaigns that resonate with your target audience on Instagram. The following are some of the top Instagram link in bio tools to help you optimize your links:

Feedlink by EmbedSocial Linktree Shorby Sked Link Link in Profile Tap Bio

Should I use an Instagram business profile?

If you’re serious about Instagram, you should have a business profile (even if you don’t view yourself as a business). Business profiles offer a lot of advantages. The advantages include access to Instagram Insights and the ability to add a contact button and links to Instagram Stories. What’s more, with a business profile, your industry will also be shown on your profile and you’ll be able to advertise on Instagram and create Promoted Posts.

How can you encourage your Instagram followers to share UGC?

You can encourage your Instagram followers to share user-generated content (UGC) by creating a suitable custom hashtag that you include in your Instagram bio and asking them to upload any relevant photos using that hashtag. You can then regram the posts to the rest of your followers (in other words, take the photo from the user’s account and post it to your own account).

What content works well on Instagram?

Content remains the most important thing to give thought to when you’re planning your Instagram marketing strategy. Since 2019, there has been a trend toward unfiltered and “authentic” content from Instagram influencers and brands. Candid, high-quality visual content that’s eye-catching and tells a story works well. So, it can be a good idea actually to share your failures in addition to your success stories. This type of content will make you a lot more relatable to your audience.

How do you create a good Instagram bio?

While there’s no objective answer, the most effective Instagram bios are easy to read, informative, witty, humorous, and compelling. Also, as you may include only one link in your Instagram bio, it’s a good idea to use a link in bio tool to help you make the most of that one link.

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9 Tips on How To Create a Great Instagram Bio

The internet is about making first impressions last—you only have three to five seconds to catch people’s attention.

Whether you’re posting photos or creating headlines, your content must be attractive enough to be remembered: Including your Instagram bio.

As a first handshake, your Instagram bio helps your audience decide whether to follow you or not—making it an integral part of your Instagram marketing strategy . Aside from introducing your brand, it’s also an excellent way to acquire leads . 

But is it possible to squeeze your awesomeness into 150 characters? The good news is, yes, it is—and it shouldn’t be complex as you thought it could be. If you’re on the hunt for how to make a great Instagram bio, keep on reading.

So, what is an Instagram bio?

Located just beneath your Instagram profile picture, your Instagram bio is a short description of you or your business. It includes your name, pronouns, a link to your website, and contact information.

Bios must be short and sweet—packed with who you/your business are, what you do, and your website: all in 150 characters!

Aside from the introduction, an Instagram bio is a great way to prompt action from your visitors. Since this includes your website, you can write a quick CTA in your sentence or even a branded hashtag for user-generated content.

Reading this might make you think that crafting a bio is an easy process but considering the limited number of words you get, you have to be extra careful while selecting words for your bio.

A good understanding of copywriting techniques  can help you get a better understanding of the words and tone that you should use in your Instagram bio.

Let’s dive into the nine tips you can consider while creating your Instagram bio.

1. Include targeted keywords

The great thing about an Instagram bio is that it’s different from your username—you can include your business keywords in this section, aside from your name. A good example is this:

Rather than putting her name/username again, she put the industry she’s in (fashion) + what she does (blogger). Yes, she won’t only be searched by her username, but including the keywords “fashion” and “blogger” can increase her visibility chances on Instagram.

You can include the targeted keywords that you want to be known for, like your product, niche, or services.

2. Share your business story

There’s nothing more interesting than a story—and an Instagram bio is a great way to express yourself or your brand! You don’t have ample space to share all of them, so make sure you’re writing a short but concise one.

You can start by sharing your journey—how you got where you are now, what motivates you, what changes you want to make, or even the problem you want to solve. Good news, you don’t have to overthink! Be as authentic as you can be; after all—it’s your story.

3. List what your users can expect from your page

Are you a content creator who’s passionate about posting content about food? Why not share what kind of content you post? This way, your visitors will quickly know what’s in it for them when they follow you.

Did you know that 70 to 96% of users leave a website and never return? This could happen to social media profiles, too—so stating what your viewers can expect can be a way to retain visitors.

4. Use emojis and hashtags

Remember how it was super cool to use emoticons like this 🙂 Back in the day?

Yes, back in the day it sounded a bit too old school—thanks to the advancement of tech, these emoticons finally have colors and (almost absolute) reactions.

Emojis are the new thing, making their way into the digital marketing era as “Emoji marketing.” You can make your Instagram bio more fun and relatable with emojis! 

Using emojis can help you save time from typing, improve your bio’s visuals, and keep character count.

Read more: What does NFS mean on Instagram?

5. Flaunt your awards

Flaunting your accomplishments on your Instagram bio is valuable if you’re a business owner, company, or professional providing services. Whether you’re a best-selling author, a certified fitness coach, a champion MMA fighter , or an awarded company, you can include these in your bio for added credibility.

Visitors would love to stay on a site or profile that looks entirely reliable, especially if they’re looking for a product or service.

6. Use a quote

Using a quote in your Instagram bio promotes your story and defines you, adding authenticity. If you’re not keen on describing what you do, your product, or yourself, using a great quote that speaks of you is a great way to introduce yourself and what you’re passionate about.

7. State your purpose

Why do you or your brand exist? Let your visitors know what you’re here for—and it’ll help them understand how you can benefit them.

Writing your business or page purpose can let your visitors determine if you’re helping them achieve their goals or if you have a good product.

This example from HubSpot is a specific bio that informs visitors of their business intent—and how they can help organizations.

8. Leverage the link in bio tool

Thanks to the link in bio feature, you don’t have to be limited to one external link on your bio. With a link in your bio, you can create a clickable landing page of your brand/site with unlimited button links.

This feature lets you redirect your visitors/followers to a specific page referenced in your post (articles, forms, or content with videos ). You don’t have to update your Instagram bio URL every time with the link in the bio tool .

9. Create an impactful CTA

The best way to retain your visitors? Create a strong CTA. Never underestimate the power of CTAs—no matter how cliche they are. These impactful headlines urge your visitors to take action, prompting them to know what to do next. Make sure to put a short yet specific CTA in your bio—don’t forget to include an emoji and your website to direct your visitors easily!

Long, short, funny, or serious – whatever style you prefer for your Instagram bio, the only important thing is to make sure that it reflects who you are. Creating a great Instagram bio isn’t all about gaining followers but also about expressing yourself or your brand.

Author: Lexin Ann, Head of Content at PlatoForms .

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11 Tips On How to Make a Good Instagram Bio

Your Instagram bio is what your fans and followers first see when visiting your page. While your content is going to be the main focus, knowing how to make a good Instagram bio is also important for attracting followers and engaging your fans .

What Is an Instagram Bio?

Your Instagram bio is the short block at the top of your page that includes a brief text description of your account . Instagram bios are limited to 150 characters and appear next to your profile picture on computers or beneath your profile picture on mobile devices. 

The original intent was obviously for this to be a short biography of you, your page, or your business , though creative use of this limited space can have many benefits. This mini-billboard is especially important for businesses and influencers.

For example, many big influencers use this space to link to their website or sister brands . You can also link to other social media platforms to expand your network. Of course, you should also use this space to briefly represent yourself or your business to new visitors.

What Makes a Good Instagram Bio?

A good Instagram bio needs to be short, sweet, and effective . Since you only have 150 characters to work with, being concise is crucial. 

That doesn’t mean you should just have a plain wall of text, either. Your bio should be easy to read since many page visitors will only skim it before scrolling down to your content. Many popular Instagram pages use much less than the 150-character limit, so all of the important information is impossible to miss.

It is a good idea to include a sentence or two about yourself or your business mission statement, some external links to your website or other socials, and possibly a call to action . This will help you turn visitors into followers and followers into customers.

How to Make Your Instagram Bio Give a Good First Impression

To ensure your profile visitors don’t just scroll past the bio , you want it to be helpful but also a quick read. Here are some tips to consider when writing your Instagram bio. 

Name and username

If possible, carefully consider your username. This will be a major identifier for your profile and could have strategic value . 

There are billions of other Instagram accounts, meaning many usernames are already taken. It is best practice to go with something that both represents you and is easy to remember. 

Keeping it short can others memorize it, as can avoiding strings of random numbers of characters. For influencers, consider including relevant keywords to your niche to help with searchability and authority in your field.

Profile photo

A clear and easy-to-recognize profile photo is advisable. For business accounts (including influencers), it is usually best practice to carefully select your profile photo and keep it for an extended period . 

Your profile picture and thumbnail will quickly become a recognizable part of your brand , so changing them can confuse your followers. When selecting your profile picture, choose something that your fans will be able to recognize , even in a small thumbnail. 

Contact info

In a bio for business, including contact information is important for potential sponsors who want to get in touch with you . While they can always attempt to reach you through your page or private messages, you don’t want to risk those notifications getting lost in the shuffle.

You can add a contact button to an Instagram business account if you tap Edit Profile and then Contact Options . Here you can add a business email address and phone number. Just be aware that anyone on your page can see this information, including fans.

How do You Add a Location to Your Instagram Bio?

Under Contact Options, you can also add a business address button. This can be helpful if you have a physical location , such as a storefront, that potential customers might need help finding. 

Even if you don’t have a brick-and-mortar shop or office building, you can use the business address feature to show where you are located. This can be helpful for connecting with your target market if you focus on a particular area or region.

To set a category for your Instagram business bio, tap Edit Profile and look for the Category tab. Click through to see a list of suggested categories to choose from based on your content.

If you don’t see your preferred category, you can type keywords into the search bar for more options. The category you set will show up right below your username at the top of your page so visitors can immediately know what your business is about. Categories can be as specific as “Ice cream shop” or as broad as “Product/Service.”

Call-to-action (CTA) buttons

If you tap Edit Profile on a business account and go to Contact Options, you will see Add an action button at the bottom of the list. These buttons integrate with third-party services to do the following:

• Make reservations
• Buy tickets

Essentially, an action button will allow you to direct visitors to services like GrubHub, OpenTable, or Fandango to perform one of the above actions conveniently. New integrations are being added, so try it out for yourself and see if there are any useful actions you want to add to your business profile . 

Instagram Bio Section

For the actual text portion of the bio section, you have 150 characters to talk about yourself, your business, or whatever else you want . If you’re taking advantage of the above elements on your business account, that will free up some characters since you don’t have to repeat your location, contact info, or what type of business you operate (probably). 

If you want to talk more about your business (or there isn’t a good Category option), you can do that here. You can also link to other socials or your website , which we will cover below. 

You can fill any remaining space however you’d like: company slogan, quotes, sales announcements, mission statement, news, brand updates, etc. Don’t feel like you need to use every last character, but consider how your bio can help you connect with your audience.

Pairing a website with your Instagram account is a great way to gain social media followers and direct them to your other endeavors . Since there is a lot more freedom in what you can do with a website, it is often a smart move for businesses and even influencers to have one. 

Many Instagram business profiles aim to gain followers who are also prospective customers. 

How do You Put a Link in Your Instagram Bio?

You can simply type your website URL into your Instagram bio, where it will be displayed. This is a great way to drive traffic to your website and can also help add a little color.

How to Write a Captivating Instagram Bio (11 Ideas)

Instagram bios come in all shapes and sizes, depending on the account type and objective. You’ll find that many of the most successful pages keep their bio very simple , though that isn’t necessarily the best strategy for every bio at every stage. 

Below are some tips you can use to increase the effectiveness of your bio.

1. Add keywords and descriptive words to your profile name

If you don’t already have an established Instagram profile, choosing the right name might be more important than you think. 

Including keywords in your profile name can help you appear in search results (for both search engines and within Instagram). They can also make you more memorable to your target audience. 

Lastly, relevant terms in your profile name can give random viewers an instant idea of the focus of your page . For example, if you have the word “gaming” or “fashion” in your username, that’s a pretty big hint about the type of content you cover.

2. Use line breaks and emojis to make your bio neat and easy to read

Most people who end up on your page are more interested in your posts than in your bio. If your bio is a dense wall of text, there is a good chance many visitors will simply skim past it and scroll down to your content. 

If you want to share important information or clickable links in your bio, it is important to make it easy to read. You want it to be skimmable while immediately getting across your message .

To do this, include lots of whitespaces and be as succinct as possible. This way, it will only take a few seconds for visitors to absorb your bio when your page first loads and they scroll on.

3. Include strong CTA buttons

If you have a website, social account, or third-party integration you want to direct your followers to, include it in your bio. Using the action buttons, as mentioned above, can be an effective call to action . 

Hyperlink text will also stand out, adding some eye-catching color to the block. You can also use a link shortener if you want to take up less space, though you may want to keep a branded URL for your own website. 

In any case, a short CTA will encourage visitors to click a hyperlink or action , but try to keep it short and engaging. 

4. Use a link in the bio tool for ultimate traffic conversion

Your Instagram bio can be an effective first piece of your conversion funnel . Linking to a website allows your fans to conveniently progress to the next stage of your sales funnel.

5. Customize your link to reflect your branding

Customizing links can make them more targeted and easier to read than a long URL (especially one with subdomains or folders). It will also take up less space in your bio. 

6. Enable Shopping on Instagram to showcase your products

If you have your own website where you sell products, directing your Instagram followers there is a great way to boost traffic and sales. You can also set up Instagram Shopping so your fans can make purchases without leaving the app!

You can even use Instagram Shopping as a direct selling platform . It is usually best practice to have your own website for this type of business model, though Instagram Shopping is a good alternative if you don’t have the resources to set up a standalone website. 

7. Leverage IGTV

Instagram TV is a great way to diversify your content and reach new viewers . By utilizing different avenues like IGTV, Reels, and Instagram Stories, you can cast a larger net that will drive new traffic to your page and give your current followers more ways to engage with you.

8. Share a social media-only promo code

If you have an affiliate partner or other sponsorship who provides you with custom coupon codes , sharing them on your bio is an excellent tactic. 

Promo codes not only provide value to your fans but can help you earn an affiliate commission. If you make this a common occurrence, you are more likely to attract potential followers and keep your current ones checking back regularly for unique discounts.

9. Curate Highlights for your profile

If you post a lot of quality Story content, collecting them into Highlights is a worthwhile endeavor. This not only extends the life of this content beyond the normal 24-hour limit but allows you to organize different categories that showcase your interests.

10. Utilize clickable tags to promote branded hashtags and sister accounts

Clickable tags, like website links, will help break up your bio and direct your profile visitors to other areas of Instagram. This is a great way to build a network among sister accounts and broadcast your niche . 

11. Get Creative With Your Bio to Make it Unique

There are billions of other Instagram bios, making it hard to be unique. Try to leverage your brand to make your bio stand out from the crowd however you can .

You want to keep it short and easy to read, though making it eye-catching can also help. Play with line spacing, special characters, and relevant emojis to help break up your bio and add some color. 

You can get creative by changing up your bio often. This could be a daily or weekly quote or question, new links, or even simple text art. It’s hard to be unique among billions of other profiles, so you have to get creative!

Instagram Bio Examples

If you want to learn how to make a good bio for Instagram, just look at the pros . Here are a few examples of bios from successful Instagram accounts. See if you can spot any patterns or tips we covered in this article. 

The first thing you probably notice about all of these bios is how short they are. Few of them are even nearing the 100-character mark, let alone 150. But as you can see, it only takes a few seconds to read each one. Even the IBM bio, which still isn’t close to 150 characters, seems long compared to the others because it has one long sentence. This is a great example of why brevity is key .

While we see some use of emojis, hashtags, and Instagram links, every example links out to an external website. Don’t be shy to direct your visitors to other facets of your business . 

As you can see, there are a lot of similarities among these popular Instagram bios. If you want to learn how to create an effective Instagram bio for your personal page or business, just look at what the most successful accounts are doing. It’s no coincidence that they look similar!

Below are some answers to common questions about crafting an attractive Instagram bio.

With the limited real estate of an Instagram bio and focus on text, you need to have a strategy. A text block is unlikely to catch the eye or even be read by Instagram users. 

Instead, make generous use of whitespace through line breaks and add some color with hyperlinks and emojis. Don’t feel obligated to use your entire 150-character count , either. It is better to have a shorter bio that gets read than a long bio that doesn’t. 

The most popular Instagram pages tend only to use a fraction of the 150 characters allowed. The focus is on quality over quantity . 

Generous use of whitespace, with only a few sentences of text or less, allows visitors to digest your bio almost immediately, so they can move on to the critical content. It is common for there to be one or a few links directing visitors to other pages or websites.

Get More Action with a Stunning Instagram Bio

Compared to your posts, Reels, and Instagram Stories, your bio isn’t the most exciting part of your page. But since most of your followers will see your bio, it’s worth putting a little time into optimizing yours. 

Hyperlinks will add some functionality to your bio and a bit of color. Simple emojis can help too. Perhaps the most important thing is to keep your bio concise because that will increase the likelihood of it actually getting read. 

Whatever your goal is for your Instagram page, your bio is another tool you can use to help achieve it. If you want help learning how to make a good Instagram bio, check out what the pros are doing. For aspiring influencers who want to learn even more, partner with Scalefluence for expert tips and guidance about optimizing every corner of your Instagram page .

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MARKETING INSIGHTS

12 tips to craft the best Instagram bio

• Apr 17, 2021

“You never get a second chance to make a first impression,” wrote American humorist and entertainer, Will Rogers. First impressions don’t just apply to face-to-face interactions, but also to every aspect of the online world, starting from when you create a website all the way down to your marketing strategies . When it comes to Instagram, your bio is the one place to truly control how you’re perceived by your potential clients.

In addition to initial judgments, a good Instagram bio also determines if visitors will click the ‘follow’ button and potentially convert to customers, or simply just leave your profile page and never return. This is even more important on your Instagram Business Account page. So, with just 150 characters to use, it’s important to make every word (or emoji) count. Providing a memorable description and introducing your products and services are just the beginning of it.

Instagram Bio ideas to get you started

Starting in the ‘Edit Profile’ section, here are some useful tips to help your company’s best and brightest face shine through – from your profile picture to links, hashtags, CTAs and the many other elements that make up a good Instagram bio:

Include your logo

Optimize your name for the search query

Make your one link count

Hand out your digits

Understand that every word matters

Answer the basics

Think like a search engine

Lead the way with a strong CTA

Express yourself

Add a sprinkle of hashtags

Write in style

Let your content breathe

01. Include your logo

Your company should look picture perfect on Instagram, and every other social media platform, at all times. A great way to ensure consistency throughout your online presence is to use your brand’s logo as your profile picture. And if you don’t have a logo, you can easily get started creating one with Wix Logo Maker . After answering four easy steps regarding your style and purpose, this artificial intelligence marketing technology will generate numerous options for you to choose from, all tailored to your brand’s needs.

02. Optimize your name for the search query

There are only two factors that Instagram’s query takes into consideration in searches: your name and your username. Yet, when users search for your business on Instagram, they will undoubtedly type in the actual name of your business. Therefore, what you choose to type in the ‘name’ field should align with what your business is called, for example, Ryan’s Tea Bar Los Angeles. For your username, you can get a little creative, such as @Ryansteabar – just don’t stray too far from your company’s name.

03. Make your one link count

“You only get one shot, do not miss your chance [to link to your website].” The words of hip-hop legend, Eminem, couldn’t be more fitting here. Instagram provides you with just one opportunity to link your website to your Instagram profile. And since you can only include a limited amount of information in your Instagram bio – which is clearly not enough to describe the many things you do as a business – you’ll need to link to a website that shares a deeper knowledge of your business. One recommended link in bio tool is Hopp, since not only does it incorporate several links into one URL but it also offers a customizable search engine integrated directly into your link in bio. This means that your followers can quickly and easily find the specific content you're promoting such as another social media profile, a product coupon, a specific service and more.

Learn more: If you want to discover more tools besides Hopp, check out our guides on Linktree alternatives and the best link in bio tools .

We know the Internet landscape moves quickly, so just in case you missed the memo, we thought it was worth repeating: These days, having a website is an absolute must. If you still don’t have one, though, you can easily create a website with Wix, which offers a plethora of opportunities that can fit any SMB, from the simplest to the most hands-on creation process. You can also go with a more flexible option by choosing one of our many customizable website templates and building your foundation from there.

04. Hand out your digits

A very crucial component to any good Instagram marketing strategy is providing your business’s contact information in your bio. This is especially the case if you aren’t on Instagram 24/7, as it allows your customers to still be able to reach you and find you. Here you should include everything from your phone, email address, location and operating hours. And if you have an Instagram Business account, you can access your contact options and choose to include your email, phone, or address. This will be displayed below your profile text information as a bold CTA button – making it extra convenient for your customers to reach out to you.

05. Understand that every word matters

Pictures are worth a thousand words, especially on a picture-sharing platform like Instagram. However, your Instagram bio is one of the few opportunities you have to literally type out what your intention is in text. With a limit of 150 characters (roughly two sentences or 25 words), you’re going to need to make every word count. Think about what you want to say about your company and sum it up here briefly. Likewise, speak in the tone of your brand’s voice. Are you fun and playful, or straight to the point and serious? Keep this personality consistent from platform to platform (and post to post) to create a cohesive feel that customers will always know to associate with your company.

06. Answer the basics

Make use of the space in your bio section to provide an introduction to your business. The following questions will give you pointers about what to include:

What do you generally do?

What do you do best ?

What makes you different?

Why should your audience care?

07. Think like a search engine

Although your Instagram bio has nothing to do with actual SEO and making your information more searchable (you can breathe now), you should still put some emphasis on your keywords. These are any individual words or phrases that your company hopes to be identified with, like “t-shirt designer” or “calligrapher.” Consider the power of each word in association with your brand. As you fill out your bio and provide information about your company – like your slogan, products, and services, skills and values – put thought into your word choice.

08. Lead the way with a strong CTA

Another direction you can take with your bio text is to treat it like a CTA (call-to-action). This is a short phrase that prompts your viewers to act immediately. To embed this suggestion into your bio, you can say something along the lines of ‘shop our summer sale on our website,’ while also linking to the sale page of your online store in the website section.

09. Express yourself

As serious as your business is, Instagram is a platform for being playful and entertaining. For example, look at how these brands used funny Instagram bios to convey their personality in even the tiniest of spaces. Engaging accounts with large numbers of followers are typically both personable and creative. To get on board and gain some popularity, you can add in information about your personal hobbies, interests, skills, and values. And no one will scold you for using emojis, either. Including a sense of your personality will make your business come across as more likable and memorable in the end.

10. Add a sprinkle of hashtags

These keywords or phrases preceded with a # symbol are more than just a fad for teenagers. First of all, they make your content searchable. Additionally, since Instagram recently enabled the use of them in bios, their usability has skyrocketed. Including hashtags in your bio is a great way to drive engagement to your posts if the same ones are presented there. Also, choosing to do so will get your followers in the mindset of posting with these specific phrases when they share content related to your brand. For the most proficient use, choose a combination of branded hashtags and the most popular hashtags in your bio.

11. Write in style

Instagram might limit you to just one font, but that doesn’t mean that you have to use it. While this is a good Instagram tip for designers , it's a great way for any brand to express their unique personality and style through a handpicked font. There are several apps to install on your smartphone to change the font type. One example is Sprezz, although there are many options available in whatever mobile app store you use. Just make sure that your fonts are still readable and attractive. If done correctly, implementing unique fonts will allow you to spice things up and stand out amongst the crowd.

12. Let your content breathe

To accentuate each element of your Instagram bio, every word or phrase should be spaced out from each other. There are several ways to go about this, from making a bulleted list to adding asterisks, emojis, and extra spaces. This will not only look stylish and on-trend, but it will also make your content more digestible for your Instagram browsers.

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Here’s How To Write An Amazing Instagram Bio In 10 Minutes

Ready to take your social to the next level with an amazing Instagram bio? We share how to write the best bio for Instagram that will really boost your business.

So you’ve created your Instagram account and are ready to upload some Insta-worthy photos and videos…but then you find yourself stuck on the little box under your profile picture: your Instagram bio. Coming up with Instagram bio ideas can be tricky, especially if you aren’t sure where to start. Good Instagram bios make a strong first impression on visitors and promote your brand in a fun, creative way. Having a cool Instagram bio can even convert visitors scrolling through your profile into followers. Creating an Insta bio may seem daunting, especially since you have only 150 characters to work with. Fear not—in this handy guide, we’ll show you how to craft the best bio for your Instagram in minutes.

First up: how you can use your Instagram bio to strengthen your brand.

Connecting Your Instagram Bio to Your Brand

A great Instagram bio tells visitors who you are and what they can expect from your services or wares. It sums up your brand or business to new visitors, and convinces them they just have to follow your account for more. Building a strong brand identity makes it that much easier for you to create a strong Instagram bio, as a strong brand identity helps you build on your brand’s tone, personality, and purpose to craft the perfect bio.

Here are a few quick ways you can pull from your brand to create a cool Instagram bio.

Weave Keywords from Your Brand into Your Instagram Bio

Pick two to three words that best sum up your brand or business and use them in your Instagram bio. Make sure the words you select feel instantly relevant to what your brand does or what your business sells. Maybe you use words from the name of your business or a short phrase that encapsulates the overall vibe of your brand. Go for keywords that are easy for the casual visitor to understand. Avoid overly long words or words that are too obscure, as they can turn off visitors.

Food personality and author Padma Lakashmi has a good Instagram bio that uses a few keywords effectively. The first line highlights her key interests, which relate to her brand: “Feminist, Mother, Immigrant.” The second line notes her main gig and social proof, “Host of @bravotopchef.”

A phrase that contains keywords can also do the trick, like the one used in the Instagram bio of street photography site Humans of New York: “New York City, one story at a time.” This Instagram bio sums up the purpose of the Instagram account and includes keywords from the title of the account. It also draws visitors in and tells them exactly what they can expect when they follow Humans of New York.

Include Hashtags that Connect to Your Brand

Adding one or two hashtags to your Instagram bio is a great way to reinforce your brand. With Instagram’s recent upgrade, all hashtags in your bio can be turned into clickable links that take visitors to your online portfolio website . A simple and effective approach to hashtags is to include a call to action in the hashtag, where you encourage visitors to engage by using action words. You can also use keywords from your brand in the hashtag, such as the slogan or key message of your brand or business.

Choose a phrase you find inspiring or motivating and include a call to action to really make your hashtags effective. Creating effective hashtags in your Instagram bio should be a major part of your social media strategy for your brand.

For example, essential oil company Saje Wellness uses the hashtag “#spreadwellness” in their Instagram bio, using part of their brand name as a call to action to visitors.

Add an Emoji or Two

One of our favorite cool Instagram bio ideas? Use the visual language of emojis to your advantage by including some cute emojis that speak to your brand in your Instagram bio. Maybe your opt for the nailpolish and makeup emojis to tie into your beauty business , or pick an object emoji that reflects your brand’s personality, like a tiger emoji that represents your fierce approach to business. Rather than overwhelm visitors with a ton of emojis that are random or unrelated to your brand, pick a few that fit the tone and content of your Instagram.

Lifestyle media company Refinery29 , for example, leans into emojis incredibly well in their cute Instagram bio, using an emoji to represent each of the different content streams they offer through their brand.

You can also use emojis to visually highlight text in your bio, like in CEO and lifestyle personality Marie Forleo ’s Instagram bio, which uses two emojis to draw attention to the text.

Tap Into Instagram Stories Highlights

Another cool feature you can use to add a little oomph to your Instagram bio is Instagram Stories Highlights. This tool lets you pin stories from your Instagram just underneath the written content in your bio. Choose stories that feature your brand or show your business in action. Make sure you select highlights that tell visitors more about your personality and your brand as this will encourage them to follow you.

Group your highlights under topics, such as “Travel Photography,” “Shop,” “Work Outs,” or “Behind the Scenes” so it’s easier for visitors to click through your stories and engage with your profile.

Television creator, author, and producer Mindy Kaling uses Instagram Stories Highlights to show off her personality and her brand to her followers, grouping them under topics that are eye-catching and easy to access.

Stay Focused on Your Target Audience

Regardless of whether you include hashtags, emojis, or pin Stories, you should always keep your target audience top of mind when you are creating your Instagram bio. Think about how you want to help and inspire your ideal followers. Focus on the target audience for your brand or business and tailor your Instagram bio to what they are interested or engaged in. The more you consider the wants and needs of your ideal follower, the more you’ll attract quality followers who could eventually become your customers.

Linking Your Instagram Bio to Your Online Portfolio

As we’ve mentioned a few times in this handy guide, a good Instagram bio will highlight your brand—and one of the most effective ways you can promote your brand is through your online portfolio. A killer online portfolio is your number-one marketing tool, showcasing your best work, giving visitors a sense of your brand, and keeping them updated on exciting projects you’re working on. Here’s how a good Insta bio can connect more people with your portfolio.

Include an Outbound Link to Your Portfolio

Don’t be shy about promoting your portfolio website to visitors. Make sure you let them know just how awesome your online portfolio is by including an outbound link in your Instagram bio. This can be a simple link copied and pasted into the last line of your bio. You could also include a finger pointing emoji to really encourage visitors to click on the link and explore your online portfolio.

Because the link is going to be front and center in your Instagram bio, make sure your website URL is clean, simple, and easy to access. Avoid long URLs and if possible, purchase your domain name so the link appears with just your brand or business name. Another option is to go for an .art domain name , which is designed exclusively for artists and creative professionals.

Maintain an Amazing Online Portfolio

Keeping your online portfolio fresh and up-to-date is essential, especially if you are going to be linking to it in your Instagram bio. There’s nothing worse than clicking on a link to an online portfolio and finding an out-of-date website with poor design!

Don’t have an online portfolio yet? Use a website builder to build one in 10 easy steps and take your brand to the next level.

Pick one that has gorgeous templates to choose from, and offers features like a built-in blog and online store , plus client proofing .

This way, your new fans will always have something wonderful to browse through after perusing your Instagram bio—and could go from being Instagram followers to IRL clients.

Ready to build a website that wows your Instagram followers? We’ve got you covered. Start your free trial with Format today!

Integrating Your Social Media Channels with Your Online Portfolio

Once you’ve created the absolute best bio for Instagram, you want as many people to see it as possible! Maximize the content you are creating on Instagram every day by integrating it into your online portfolio. This will help you keep your online portfolio connected to your social media, and vice-versa.

Pick an Online Portfolio with Instagram Integration

Integration tools make it easy for you to connect your social media accounts to your online portfolio. Go with an online portfolio site that publishes your Instagram feed right on your website .

Keep Viewers Coming Back to Your Instagram Bio

Now that you’ve aced your Instagram bio and your online portfolio, here’s a few tips on how to make sure fans keep returning to your content.

Update Your Social Media Accounts Regularly

Keep your social media presence fresh by updating your accounts regularly with new content that aligns with your brand or business. This is especially important if you are using integration tools and are linking to your social media in your Instagram bio. Updating your accounts on a regular basis will ensure your followers never scroll through stale content and stay connected to your brand.

Don’t have the time or energy to post on Instagram every day? Use an Instagram scheduling tool to make posting on Instagram easier, and more effective. Schedule several posts ahead of time so your Instagram remains current and you can stay on top of your social media accounts.

Keep Track of Your Social Media Stats

Building an effective Instagram account with a cool Insta bio is an accomplishment in itself, but that shouldn’t be where you stop. Track how well your Instagram bio is working with Instagram analytics tools that make it easy for you to keep tabs on your clicks, follows, and likes. Once you know how your Instagram is performing in real time, you can tweak your approach if necessary. With a good Instagram bio and a polished online portfolio, you should have no problem maintaining high stats.

You now have all the tools you need to create a cool Instagram bio. Good luck crafting your masterpiece!

Want more Instagram hacks? How to Become an Instagram Influencer How to Get 20,000 Instagram Followers 10 Social Media Marketing Secrets You Need to Get More Clients

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How To Make A Good Instagram Bio

Think of your Instagram bio as a business card, a business card is the first impression you get from a company.

Similarly, your Insta bio plays a vital role in attracting your potential leads. 

This is why coming up with a creative and original bio that immediately grabs the attention of anyone who reads it should be on a top priority for anyone who is looking to stand out on Instagram.

However, coming up with an interesting and catchy bio for your account might be a little difficult, since there is a lot of creative minds, being unique gets complicated.

If you are facing troubles with writing up a catchy bio, then let us give you a few ideas to help you out.

In this quick guide we will give you the main points to focus when coming up with your bio for Instagram but that also keeps your followers engaged .  

Table of Contents

How To Make Instagram Bio Attractive (7 quick tips)

• Be Original! The more unique the better
• Your Name should be searchable
• Add your skills
• Contact information is a must
• Include niche keywords
• Less text, more emojis 🙂
• Cool profile picture

How To Write A Great Bio

1. set your bio to attract your target audience.

First things first, the main goal of a bio is to give people a good idea of who you are and what they can find in your account . Regardless if they know you already or not.

In much simpler words, any good or catchy Instagram bio tends to be enough to engage new visitors on your account and provide them with a brief history about you and your account.

The more engaging bio you have, the more chances are that your new visitors will tap the follow button.

For example, if you own business skincare. Then your bio should be something that tells new visitors about the services or products they may find on your feed.

And for visitors who already know about you, it also helps to give them an idea of what type of content you share on your account.

If you are somehow known this is a good chance to tell people what they will find, you might be a singer but want to share your personal life in your account, so a bio describing you as a person will say more than just adding “singer” in your bio.

In order to attract your real audience, you need to make it more about them than making it all about yourself.

This way, you would surely be able to create an Instagram bio with ease!

2. Use Your Name Field As A Keyword

Are you aware of the fact that the name field shown in your bio does NOT have to have a connection with your username?

Username or handle, is the @your_account but the name is what it shows up under your profile picture.

Not a lot of people use the name field correctly, because this is a great way for also getting new followers, since it is like a “seo keyword” for Instagram.

You can customize this name field in such a way that your account can show up to more people when they search for something related to your name.

This is how you can use your name field to stand out from the crowd and make new people finding you.

For example, that if you are a professional graphic designer.

Then in your name field, you can insert “Graphic Designer” instead of your name. Your name can be inserted in the bio section.

This is surely a quick trick to improve your Instagram bio that not a lot of accounts use.

3. Add Relevant Keywords Into Your Bio

While keywords does not help to appear higher on Instagram search like the Account name and the Username does, it is still relevant to think about adding them.

Keywords are the quickest way you have to tell visitors about your interests, values and goals.

This relevant keywords should also align with what your ideal followers is looking for.

You know that when you create an Instagram bio, you will have very few words to add. So, u sing keywords in your bio can also make you come across as attractive as you ideally use the limited space to convey a much bigger message.

For example, if you are a fitness influencer try something like adding “Gym enthusiast, wellness, health, self-care, nutrition”. This way, you can tell more about you and relate to your followers in a quicker way.

4. Use Less Text And Add Emojis 😉

When you create Instagram Bio, it is a good idea to use emojis and cut down the total of characters you have space for .

Using emojis on your Instagram bio is a way to make your profile look more fun and more fresh.

This way, you will also be able to throw in some extra, fun details about your brand which will make it stand out from your competitors.

They also help to relate more to younger audiences.

Emojis can help you set the “tone” of the type of content you will share in your account, showing not everything will be too serious.

And as mentioned, emojis are a lot more expressive than words. Using them you can express a lot without taking up a lot of space.

Most of the time, the character count prevents you from saying a lot of things that you want to say. Emojis are a perfect solution for this, add them wisely!

5. Mention Your Skills

This might be an obvious tip but we want to make sure you don’t forget it when you are creating the perfect Instagram bio for your account.

You have to ensure to add the type of content that the people in your target niche finds interesting and they will expect from an account like yours.

Highlighting your skills should tell people all the main information they need to know what your business does.  It should be concise and clear.

Yeah, this might  be a basic thing that you already thought and you will see must accounts doing it, but that is precisely why you also have to do it.

You don’t want to loose a lead by not being clear what you do!

6. Add Brand Hashtags

Hashtags, similar to target keywords, are a great way to let your visitors know what they will find in your account.

But more importantly, adding hashtags is also perfect to promote branded-hashtags!

A lot of brands implement it because it an easy way to show the brand hashtags their followers can use .

When you give your followers a way to share their created content with you, you can create a community in the platform and  promote your business without spending a ton of money on various marketing strategies .

Brand hashtags are also an easy way for you to interact with a larger amount of audience and keep track of how your followers see your brand.

7. Tag Your Other Related Accounts

Since 2018, Instagram updated the bio section to allow profile usernames, hashtags, or any sort of Instagram link inserted in your bio section to be clickable!

Not sure why does that even matter in the first place?

This matters because it provides you with the ability to promote partner brands or related accounts.

Some brands also use it to show the founder’s username or vice versa, founders promote their business in their bios.

An easy trick to get more visitors could be if you have a friend who has exposure to a wider audience, then you can ask them to insert the link to your account in their bio.

This will help you grow your audience by reaching already engaged people who probably were not aware you or your brand existed. It can be a good way to start transitioning from a micro-influencer to a bigger one.

Also in return, you can do the same for them. This is surely one of the best ways to use Instagram bios to increase the number of followers!

8. Call-To-Action Links

Another great thing Instagram enabled only a few years back is the ability to add links into your bio. Which in this case can be use as Call To Action  links.

This option provides you with an amazing opportunity to use the last line of your bio to tell visitors about what advantages they might get if they click on your link.

And this is the part where a strong CTA comes in handy as a valuable real estate.

For example, if you have a promo, resource, or limited time offer going on, and you want your new visitors to get benefited from it.

Then you can surely tell them that in your bio, and can ask them to click the link below to know more about the offer! 

Or, if you have another social profile, like Youtube, you can add a link to your latest video in it .

Links in bios are a great way to take your followers to your other social media platform profiles or to turn them into clients with promos.

9. Add Contact Details

Following the same idea than the last point, if you already have followers who haven’t turn into customers yet then tell them how to reach you.

If you want increase your sales, then it’s a great idea to make your Instagram bio a resource for people to contact you.

Now, before you go ahead and do that, we suggest that you also take the time to switch your account to being a business account.

This way, you will be able to sell more efficiently as you gain access to more selling features.

Apart from getting access to more selling features by Instagram, you will also find that you will gain a boost when you create promotional posts and ads.

To add more, you will also be able to gain key contact information directly through your Instagram Bio. 

10. Choose The Right Profile Picture

You have probably heard someone say “ A Picture is Worth a Thousand Words ”. For what it’s worth, adding pictures can even be worth ten thousand! And Instagram is literally a photo sharing platform, so you should focus on getting the perfect profile pic.

Whenever someone visits a profile, their pic is the first thing it pops up to them. Having said that, when you create an Instagram bio, you must pay a lot of thought when it comes to using the Profile Picture.

For example, if you are creating an account for a business, then you will want to use the logo of your brand as the profile picture. 

If this is your personal account then having a clear, well lightened, high quality and great picture is a must.

For personal accounts it is recommended to have a picture of yourself, even though you can still become famous without showing your face . The reason is so that people know who you are and they won’t mistake you for someone else.

Yes, profile pictures are small and you might think they are not that important but followers will remember you by it. It is important to have a good one!

11. Use Instagram Stories Highlights

One of the best ways to share valuable bits of information about your account is using the “ Instagram Story Highlights ”.

Adding Highlights is an integral part if you want to make your Instagram bio more creative.

Imagine Instagram Story Highlights act as a movie trailer for your Instagram feed .

Instagram bio section is kinda short and only text based. If you want to tell more about your account then using highlights is a must.

As you continue using the platform, you will be able to get more content for your highlights since you can save them but when you are just starting you should focus on creating a few videos to post in your highlights so people can find out more about you.

Highlights is the perfect way to tell visitors who you are and the type of content they will see if they follow you.

12. Make Covers For Your Stories Highlights

So, if you are going to use Instagram Story Highlights then you should optimize them making the covers “On-Brand”.

This method is one of the best ways to optimize your bio and the overall look-and-feel of your Instagram account.

But first, if you want this method to work, then you must be able to identify your Instagram story highlights.

You need to choose the ones that represent you and your brand in the best way possible.

Now that you have chosen the perfect stories, let’s take things a step further and make them a little more perfect!

As a finishing touch, it would be a good idea to add a Cover for your Instagram Highlight stories.

This way, you will be able to make your Brand’s Instagram account appear more aesthetic and the first impression you give visitors will be great overall.

You should also keep in mind the amount of highlights you will show, if you have lots then is better to categorize them and create one highlight for each. Each highlight should have their own cover.

13. Showcase Your NFT

NFT’s have taken the social media world by surprise in 2022 and if you are the owner of one then you must let people know.

Your followers who are into all the web3 updates will feel more related to your content and would make them pay more attention to your posts.

The social network announced recently they are testing how to post NFT to Instagram with a few influencers but this option will, for sure, end up being an feature for anyone soon.

The best way to include it in your bio is either by adding a brand hashtag, for example #boredape if you own a Bored Ape NFT.

Or you can add a screenshot of your NFT as your profile picture. Yes, it won’t be verified by the blockchain but the main point of this is to showcase it.

14. Overall, Get Creative!

Yes, being creative sounds easier to say than to do. But that is the idea, not everyone can do it.

What we mean with “be creative” is, take from this list what fits you or your brand better. You probably should not do it all so pick what is the best for your profile.

If it is a personal brand you might want to do your bio a little more “fun” like adding some fancy custom font .But maybe it does not work in the same way if you are brand trying to get new leads.

All the strategies above are great, and you should try to implement as many as you can but sometimes less is better.

Focus on what would have a better impression to the target audience you are trying to reach.

Instagram Bio – FAQ

The instagram name field.

The Name Field is one of the fields Instagram uses to search for users. This should always be your real name or business name. This will help followers to find you easily.

It could be confused with @username but they are different. The main difference is, @usernames have to be unique and can’t be another account with the same username. In the contrary, you can find more people with the same name.

This is way, it is important to optimize both in your Instagram bio.

Search Instagram Bio

As of today, there is no option in the app to find users bio’s through regular search. You can find user by their name or @username but not with their Instagram bio.

If you need to get someones bio, you are better by searching them by their name and then look up their bio.

There might be a chance that if you search a bio in Google then the owner of said bio will come up in search results.

Instagram Bio History

As of 2022 there is no longer a way to see someones Instagram Bio history . Previously there was an option to see them under a “Bio” feature in your profile but said feature has been removed.

Another option you can try is, you might be lucky by searching an users profile using web.archive.org

This website keeps a record of millions of sites in the web, and sometimes also Instagram profiles. For example, this is @jenselter profile back in Feb 2016.

Since there is millions of users on Instagram, there is a high chance the users bio you need won’t be saved, but you should try anyways.

How To Add Space In Instagram Bio

Instagram bio editing field does not allow spaces by default but you can add spaces on it by writing your bio first on your phone’s Notes app, copying it and then pasting it into your Instagram bio.

This is definitely the easiest way, you can also find editors online but imo it is too troublesome. Just use your Note’s app and make your Instagram Bio as you wish.

Instagram Bios That Get Followers

The best tips to get a Bio that gets followers is to make it fun, unique and descriptive. You want people who come across your account to be engaged from the moment the land in your profile and making a good impression with your Bio is a must.

Hashtags are not searchable on Instagram bio’s so people will find you through your name, username or by a post. Your bio won’t make people find you but it can get you new followers if they like it.

Conclusion!

By going through the article above, we believe that now you might be fully aware of the fact that there are many elements that one needs to consider while creating the most perfect bio for your Instagram account.

But don’t worry, this doesn’t mean that you have to make sure that your Instagram bio has to be perfect from day one.

Instagram bios are not static, you can change it and improve it whenever you want.

We assure you taking even a couple of the tips and tricks that we have provided to you above, you will definitely make a better first impression to your visitors!

Having a good bio helps in multiple ways as we have mentioned and with new influencers coming into the game everyday and all the fake accounts difficult to spot , a good bio is a must!

With that being said, what are you waiting for? Get some ideas rolling and improve Instagram bio now!

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How to craft an impactful Instagram bio for business (+ examples)

Written by by Chloe West

Published on  January 4, 2023

Reading time  8 minutes

While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow.

Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same, so it’s important to fully optimize your Instagram strategy —bio and all.

Table of Contents

What is an Instagram bio?

Why an instagram business bio matters, what to put in an instagram bio, tips for writing the best instagram bios for business (+ examples), create a compelling instagram bio for your business.

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

We’ll get into each of these more thoroughly later, but our full bio includes:

• Our Instagram handle
• Our brand name
• Bio description

There are a few more things you can consider including within your own bio to further share what your business does.

First of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. It shows people who you are and what you sell. You can also use the same space to tell them why they should care about your business and its offering.

In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. Your bio is an important first impression while clarifying why they should follow you.

That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. In other words, it should factor into your overall  Instagram business strategy .

Writing your Instagram bio for business is one key part of  creating the perfect Instagram business profile . Here are the essential elements that go into your Instagram bio:

1. Name and username

Your Instagram username is your @handle and your Instagram identity. It’s a part of your Instagram profile URL (instagram.com/myusername) and holds a prominent location at the top of your profile page.

On the other hand, your name is your real or full brand name. Depending on data sources like audience and  keyword research , you may know of abbreviations or name variations commonly used for your brand name. You might consider using those in one spot in your Instagram bio, such as in your username.

For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business.

2. Profile photo and branding

This should be relevant to your  brand’s visual identity . Best practices dictate that you should use a high-res image of your logo in order to improve brand recognition and keep all of your social media profiles on brand. However, solopreneurs and public figures often use headshots, and that’s a perfectly acceptable alternative.

For brands with a widely-recognized visual identity like National Geographic TV, the iconic yellow rectangle logo makes for a great profile photo.

Another way to brand your Instagram profile is through your Instagram highlight covers . While not necessarily a part of your bio, these still show up at the top of your profile and give you an opportunity to inject even more color into your Instagram.

3. Instagram bio copy

This is the section under your name, where you get to express yourself (or in this case, your brand personality). You have 150 characters to tell people what your Instagram profile is about, what your brand offers and why they should follow you. So you don’t have much to work with, which makes it even more crucial to plan ahead and perfect your Instagram business bio.

Here’s an example of great bio copy from BarkBox. They start with a simple sentence that explains exactly what their business does. They tag their parent company. Then they even include a couple of hashtags that BarkBox customers can use when showing off their boxes.

4. Bio links

This is the only section that allows you to add clickable links on Instagram to your website, so make sure you use this space wisely. While you can always add a URL to your homepage, you can also add up to five links more frequently by posting new products, new content, new projects and more.

Many brands use a link-in-bio tool to maximize the five link limit by taking the user to a landing page with shortcuts to featured content and product pages.

5. Category

Instagram also allows you to specify which category your brand falls under—whether you run a restaurant or a media and entertainment company. This shows up right under your business name if you choose to enable it, so it helps free up space in your Instagram bio for other important details.

As we can see below, Bloomscape has selected “Patio/Garden” as their brand category.

6. Call-to-action and contact buttons

You could further free up space in your Instagram bio if you make the most of the call-to-action buttons available for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions—from buying tickets to booking tables.

Keep in mind that these are only accessible on the mobile app, and they’ll look something like the “View Shop,” “Message,” and “Call” buttons below:

Now that you know what goes into an Instagram bio, let’s take a look at tips on how to write the best Instagram bios for business.

1. Know what your goal is

Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing your Instagram bio. Knowing exactly what you want out of your bio will help you narrow down what to say.

For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could also use it to promote your latest products and offers or inform people about what your business does. If you do promote sales and recent products, be sure your team is ready to regularly refresh your Instagram bio and ensure this info is up to date.

Some businesses also use this section to express their  brand mission and what they stand for. Check out the following Instagram business profile example from Grove Collaborative. The company’s bio tells us a little bit about what the business sells and what its overall mission is.

Here’s another great example of a basic bio that’s straightforward and explains exactly what the company (Slack in this instance) does:

2. Let your brand personality shine through

Make the most of your Instagram business bio to express your brand personality. This includes the language and tone you use or what you say, in general. For instance, Reese’s uses a fun and friendly tone in its bio while using the opportunity to establish its brand authority.

Some businesses may also add relevant emojis if that kind of approach fits the brand personality. But note that special characters and emojis may not translate well on a screen reader. Be sure to keep  accessibility best practices  in mind for all your followers and avoid filling your entire bio with characters that are hard to read or understand for customers using screen readers.

3. Include relevant hashtags and profile links

Instagram lets you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other Instagram handles or to relevant, tagged content.

The option to add profile links is great for businesses that  manage multiple accounts . See how Madewell added a link to their Instagram account for menswear.

Brands can also take a page out of Weezie’s book, tagging the accounts of their founders as well as their brick-and-mortar store (ideal when you have two different social media strategies for your retail versus ecommerce avenues).

As for hashtags, adding them to your bio will let you direct your audience to stunning tagged user-generated content. You could use a branded hashtag to collect user-generated content like Cupshe. The swimsuit brand included several hashtags they track for content to feature on their own account.

4. Make sure it’s easy to read

As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing makes it easier to read and emphasize important information at a glance.

You could use a pipe or vertical bar character to space out your info like in the following Instagram business profile example from Leder Games. They used the symbol to separate their most popular game offerings.

You could also use line breaks to style your info in a list format. See how this bio skillfully uses lists, incorporating emojis as a kind of bullet point.

Keep in mind that these characters and line breaks will factor into your total character count. So make sure you use them sparingly and strategically to avoid going over the character limit. You could also test different formatting to see how they impact your overall profile engagement. Use a tool like  Sprout Social’s Instagram analytics suite  to measure how your profile engagement changes as you update.

5. Include a compelling call to action

While the call-to-action buttons frees up a lot of space in your bio, it doesn’t hurt to get more direct with your CTA. Make sure people know exactly what they need to do when they visit your profile by including a CTA in your bio.

Get very specific with this depending on the goal of your Instagram business account. You could invite them to visit your website, shop your feed, check out your latest blog post, download your new guide or even share their own photos using your branded hashtag. If you want to  grow your Instagram following , you could even add a CTA to “follow us” for your regular content such as daily recipes, fashion updates and so on.

For example, Ahrefs uses their bio text to create a CTA that points (literally, thanks to their use of emoji) to their latest feature release.

Dress Up uses its bio to direct people to sign up for SMS marketing messages by offering a discount right inside the bio. This is a great way to get people to take immediate action  and increase your text marketing list.

Your Instagram bio could make all the difference in boosting your social presence. It’s the perfect place to exhibit your brand identity and show off your creative side. It could also help you showcase your uniqueness and entertain your audience.

Plus, by strategically using a link in bio tool, your bio can help increase clicks and conversions and improve your Instagram analytics by helping you reach your goals.

Instagram bio FAQs

When you edit your profile, you’ll add your bio link into the field next to “Website.” You only get one link here, which is why many brands prefer to use a link-in-bio tool that helps them create an Instagram-specific landing page.

Edit your profile and paste your preferred link into the “Website” field. Simple as that!

The Instagram bio character limit is just 150 characters, so use them wisely.

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How Do You Become Better at Asking Meaningful Questions? 3 Quick Ideas

Sean McDowell  —  August 14, 2024

Do you want to make a lasting impact in the lives of other people? What is the best strategy to do this? It's simple. Ask questions.

That's what Jesus did. The Gospels and Acts record Jesus asking 340 questions. There are 262 questions in the letters of Paul. The God who made us uses questions to interact with us. Shouldn't we do the same with others?

I have become more convinced than ever that questions are almost always better than answers. If you want to genuinely influence people,

and develop meaningful relationships, learn how to ask good questions.

As a parent, I try to ask my kids questions that allow me to enter their worlds. As a professor, I ask my students tons of questions to get them to think. And as a husband, I ask my wife questions to deepen our relationship and also to understand what she’s thinking and feeling.

Here are three quick tips on learning to be a better question-asker:

1. Observe People Who are Good Question-Askers . I like to observe people who ask good questions. For instance, whether you agree with his worldview or not, Jordan Peterson asks interesting questions when he interviews guests. Although he makes it seem natural and intuitive, it’s clear he has given considerable thought beforehand to the kinds of questions he asks his guests.

Who do you know of that asks interesting questions? A radio host? Teacher? Speaker? Friend? Have you given much thought to how they come up with good questions? Here's an idea: Ask! If you know someone who asks good questions, then ask their secret.

2. Remember Good Questions . If you come across a good question, remember it, and use it again. Here are a few questions I enjoy asking people:

If you could meet anyone in history, who would it be, and why?

What is your best memory from growing up?

If you could change one thing about your life, what would it be?

Who are the people that have influenced you the most, and what was it that made them so influential?

3. Be Curious . Perhaps the best way to become a better question asker is simply to be genuinely curious. I once asked Frank Pastore , the late radio show host and professional baseball player, how he came up with questions for his show. He simply asks the kinds of questions that he’s curious about. He was a naturally curious person who wanted to understand the world. He asked questions that intrigued him, and as a result, they intrigued his audience, and his radio show was wildly popular. If you want to be a good question-asker, then become a genuinely curious person.

So, what do you think? What have I missed? If you have any other ideas about how to become a better question-asker, I would love to hear!

If you are looking for a helpful guide and how to better engage others, please check out my recent book: End the Stalemate: Move Past Cancel Culture to Meaningful Conversations .

This post and other resources are available at https://seanmcdowell.org/ .

Categories:

• Apologetics
• Spiritual Formation

Sean McDowell

Sean McDowell (Ph.D.) is an associate professor in the Christian Apologetics program at Talbot School of Theology , Biola University. He is a gifted communicator with a passion for equipping the Church, and in particular young people, to make the case for the Christian faith. Sean travels throughout the United States and abroad, speaking at camps, churches, schools, universities, and conferences. He is the co-host for the Think Biblically podcast , and he has authored or edited over twenty books, including Chasing Love: Sex, Love, and Relationships In A Confused Culture  and So The Next Generation Will Know (with J. Warner Wallace) . Sean hosts one of the leading apologetics blogs at seanmcdowell.org , and he hosts some great conversations on his YouTube channel . Sean and his wife, Stephanie, have three children and live in San Juan Capistrano, CA.

I Am Who I Am

William Lane Craig  —  August 12, 2024

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Sean McDowell  —  August 07, 2024

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Timothy Pickavance  —  August 05, 2024

The Power of the Living Word of God

Kevin Lawson  —  August 02, 2024

How did Raygun qualify for the Olympics? Is she really the best Australia has to offer?

Since Australian breaker Rachael "Raygun" Gunn failed to score a single point in any of her Olympic bouts, many have asked how she qualified for the Games.

Fellow breaker and anthropologist Lucas Marie says she won her qualification "fair and square" last year, but African American man Malik Dixon has criticised the Olympic body for letting her in.

What's next?

Breaking will not be an event at the 2028 Los Angeles Olympic Games — a decision made before Raygun's performance.

The 2024 Paris Olympics marked breaking's debut as a sport at the global event, with 36-year-old lecturer and breaker Rachael "Raygun" Gunn representing Australia for the first time.

Having failed to win a single point in any of her Olympic bouts, Raygun quickly became a viral sensation.

The question on many people's minds now is: How did she even qualify?

Lucas Marie is a breaker who has competed, performed, taught and judged breaking competitions over the past 25 years. He's also an anthropologist who recently co-authored an article with Gunn.

He says the answer to that question is simple.

"There was an Oceania qualifier in which any B-boy or B-girl from Australia [or] New Zealand could enter, and that was in Sydney in October 2023," he told ABC News.

"And leading up to that, there were a lot of other events in which breakers were competing.

"She won those battles fair and square and won the qualification in Sydney.

"And it wasn't really a surprise to anyone. 

"She's been fairly consistent, winning or coming second or third at a lot of breaking events in Australia for the last five to 10 years."

Marie said there was nothing out of the ordinary about Raygun's performance.

"It's not like gymnastics where there's this kind of agreed-upon standard," he said.

"It's always had a rawness to it. It's always had an improvisational kind of quality. And I think looking different and trying different stuff has always been celebrated.

"And I think Raygun, in a way, was just expressing a core kind of hip hop trait in a way a lot of breakers do."

He described her efforts as bold.

"I thought — and this is how I judge a lot of breaking events — I thought, 'Oh, she's making some really interesting choices to mimic Australian animals.' And you can kind of see the choices that she's making in the moment."

Is she the best Australia has to offer?

Team Australia chef de mission Anna Meares insisted after Raygun's performance that she was the best breaker the country had to offer. But is this true?

"It's sometimes just who's performing better on the day," Marie said.

"And at the qualification event in which she won, and other events in which she's won, she performed better on that day and won the ticket.

"That doesn't mean she's the best. It doesn't really work like that.

"I think she's a great breaker. She won the qualification. She's won other events in the past, and she was a good representative for Australia at that competition."

Asked whether there were B-girls in Perth, regional Victoria or rural Brisbane who might have qualified but could not afford to travel to Sydney for the tryouts, Marie agreed this was possible.

"Of course, there's breakers all over the country that maybe should have been in that event, but they weren't."

Breaking will not carry over to the 2028 Olympics in Los Angeles, a decision made before Raygun's battle.

Marie described this as sad.

"Maybe, based on the ratings, they'll reassess that and maybe allocate some medals to breaking," he said.

"I really hope that's the case, and I hope that for other breakers who want to compete in it as a dance sport."

Marie said that at the end of the day people should remember they were dealing with a human.

"As a friend of Rachael's, there's a human being who's getting a lot of negative attention," he said.

"I think people kind of miss that sometimes and forget the human aspect of all this."

'Toying with the culture'

Malik Dixon is an African American who has been living in Australia for more than a decade and is a Sydney University graduate.

He said Raygun made a total "mockery" out of breaking at the Olympics.

"She was dressed like a member of the cricket team or an Australian PE teacher, and from that point it just seemed like satire," Mr Dixon told ABC News.

"It just looked like somebody who was toying with the culture and didn't know how culturally significant it was being the first time in the Olympics and just how important it was to people who really cherish hip hop and one of the elements of hip hop, which is breakdancing.

"It made me think, was Borat her breakdancing coach?"

Mr Dixon said too many people felt entitled to African American culture.

"The African American space has been one where we've shared our community so much and without any restraints, any barriers, roadblocks, obstacles, any gatekeepers, that essentially what should have been African American cultural capital is just shared, which is cool," he said. 

"We like to share, right? 

"We shared 400 years of free labour.

"To see Rachael in her attempt to be a part of the culture just be grossly underwhelming made it seem like she didn't take it seriously."

Olympics body criticised for Raygun qualification

Mr Dixon criticised the body that qualified Raygun, saying she devalued breaking with her performance.

"Whatever governing body nominated her as Australia's entrant into the Olympics either did not understand the assignment or didn't really believe in the integrity or significance of breakdancing, because if they did they would just say, rather than disrespect the culture, we're just not ready to send an applicant this year."

He said Raygun was extremely audacious and not self-aware.

"You've got to know your role, know your position, know your limitation," he said. 

"And I think that part of privilege is saying that there are no limits to what I can do. 

"Part of privilege is having the authority to say that there are no limits and there are no requirements, there are no prerequisites to what I can do."

Raygun's degrees do not hold much water with Mr Dixon.

"Due to consumerism, this Foundational Black American product, which is hip hop, is global," he said.

"And even people who have no connection to any African Americans or any local or regional things that come out in these songs, they have become a part of the whole experience now.

"If I came in and said that I was an authority on Greek music and I was going against the grain of what the mainstream Greek musicians thought, or the school of thought, and I've said that I was the authority, people would check me on that.

"If I had a PhD in sprinting, does that qualify me to go against Noah Lyles? No, it doesn't."

He also doubts Raygun was the best breaker Australia had to offer.

"[There's] got to be somebody out here that's better than that! The kangaroo! The sprinkler! She did the sprinkler out there, man!" he said.

Should everybody just lighten up?

Should we lighten up? Mr Dixon does not believe so.

"Larrikinism is used as a get-out-of-jail-free card and to escape responsibility of how words or actions impact a hurt person," he said.

"But when the majority culture is offended, there's no playing around.

"This is a part of my culture, and I don't think Australians are in a place to tell me how I should feel about breakdancing being mocked on an international stage.

"People who don't have any or limited access to black people or hip hop culture now may see Rachael and her buffoonery as a representation of hip hop and black culture.

"People who were already side-eyeing breakdancing as an Olympic sport, Rachael Gunn has put the nail in that coffin.

"This might be the most viral clip of the whole Olympics. From a comedy standpoint, she's got it, but from an Olympics perspective, its regressive."

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S&P 500 Sell-Off: How Worried Should You Be About the Stock Market Right Now?

• The stock market's short-term performance can be incredibly unpredictable.
• Over the long haul, though, it's far more promising.
• The right strategy can keep your money safer no matter what happens.
• Motley Fool Issues Rare “All In” Buy Alert

The market is falling, but the situation isn't as alarming as it may seem.

It's been a rough couple of weeks for the stock market, as major indexes began plummeting in early August. As of this writing, the S&P 500 has fallen by around 5% over the past month. The tech-focused Nasdaq has been hit even harder, down by more than 10% in that time and officially falling into correction territory.

If you're feeling pessimistic about the market right now, you're not alone. More than 37% of U.S. investors believe stocks will be trending downward over the next six months, according to a weekly survey from the American Association of Individual Investors. That's up from 25% from the survey released the week prior.

But is the market really headed toward a more significant downturn? Or will things start to look up soon? Here's what you need to know right now -- as well as whether or not you should be worried.

Image source: Getty Images.

The good and bad news about the market right now

Unfortunately, it's impossible to accurately predict where stock prices will be in the coming weeks and months. The market's short-term future is always unpredictable, so stocks could rebound quickly, or we might enter the next bear market .

That's not exactly reassuring for most investors, but there's good news, too: The market's long-term potential is outstanding.

Perhaps the single best move you can make for your portfolio right now is to maintain a long-term outlook. Periods of volatility can be scary, especially when the near future is uncertain. But the market has a flawless track record of recovering from previous downturns.

In fact, over the last 30 years, the market has faced some of the worst downturns in history -- ranging from the dot-com bubble burst to the Great Recession to the COVID-19 crash and countless smaller corrections along the way. Yet it's still up by more than 1,000% in that time.

^SPX data by YCharts

This doesn't necessarily mean you need to hold your investments for 30 years to see positive returns. In general, though, the longer you stay in the market, the less likely you are to lose money.

If you were to invest in an S&P 500 index fund and hold it for just one year, there's a 27% chance you'd see negative total returns, according to historical data calculated by investment firm Capital Group. On the other hand, if you'd held your investment for 10 years, there's only a 6% chance of seeing negative total returns.

Market slumps are daunting, but they're not cause for major concern. By sticking it out and keeping your money invested for the long haul, you're far less likely to lose money.

One critical move to make right now

When you're maintaining a long-term outlook, you won't need to worry as much about what's happening with the market right now. However, you'll need to ensure you're investing in quality stocks with the potential for consistent growth.

The healthier your portfolio, the better your chances of surviving any potential volatility that could be looming. Strong companies with healthy fundamentals may still be affected by a bear market or crash, but they're far more likely to pull through and experience positive long-term returns.

Right now, then, is the perfect time to examine your portfolio and double-check that all of your stocks are strong choices. If the market still has further to fall, now could be a smart time to sell any less-than-stellar investments while prices are still higher. And if prices do continue to drop, it can be a fantastic time to load up on more strong stocks for a discount.

It's unclear where the market is headed right now, but it's not as concerning as it might seem. By investing in the right places and keeping your focus on the future, you can better protect your portfolio no matter what's on the horizon.

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• How to reduce the risk of developing dementia

A healthy lifestyle can prevent or delay almost half of cases

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S ome of the best strategies for reducing the chances of developing dementia are, to put it kindly, impracticable. Don’t grow old; don’t be a woman; choose your parents carefully. But although old age remains by far the biggest risk factor, women are more at risk than men and some genetic inheritances make dementia more likely or even almost inevitable, the latest research suggests that as many as 45% of cases of dementia are preventable—or at least that their onset can be delayed.

That is the conclusion of the latest report, published on July 31st, of the Lancet commission on dementia, which brings together leading experts from around the world, and enumerates risk factors that, unlike age, are “modifiable”. It lists 14 of these, adding two to those in its previous report in 2020: untreated vision loss; and high levels of LDL cholesterol. Most news about dementia seems depressing, despite recent advances in treatments for some of those with Alzheimer’s disease, much the most common cause of the condition. Most cases remain incurable and the numbers with the condition climb inexorably as the world ages. That the age-related incidence of dementia can actually be reduced is a rare beacon of hope.

The modifiable risk factors include smoking, obesity, physical inactivity, high blood pressure, diabetes and drinking too much alcohol (see chart). The best way to reduce the risk of developing dementia is to lead what has long been considered to be a healthy life: avoiding tobacco and too much alcohol and taking plenty of exercise (but avoiding those forms of it that involve repeated blows to the head or bouts of concussion, a list which includes boxing, American football, rugby and lacrosse).

It also means having a good diet, defined in one study cited by the commission as: “Eat at least three weekly servings of all of fruit, vegetables and fish; rarely drink sugar-sweetened drinks; rarely eat prepared meat like sausages or have takeaways.” So it is not surprising that LDL cholesterol has been added to its not-to-do list. It is also important to exercise the brain: by learning a musical instrument or a foreign language, for example—or even by doing crossword and sudoku puzzles.

Some physical ailments do not bring heightened risks of cardiovascular disease or cancer but have been shown to make dementia more likely. One is untreated hearing loss. The Lancet commission’s report from 2020 concluded this was the biggest of its 12 risk factors, a conclusion shared by this latest study. People with hearing loss are about twice as likely as others to develop dementia. The wider availability and use of hearing aids would probably be the single intervention most effective in reducing the incidence of dementia.

It is also not surprising that eyesight problems have been added to the latest dementia-risks list. It is unclear why impaired hearing and vision should have such an impact on the risk of dementia. One idea is that they all have a common cause. That hearing aids are very effective in protecting against dementia, however, argues against that theory for deafness. Diabetes, however, is a risk factor for both failing eyesight and dementia.

Others speculate that people straining to understand what is said to them or to navigate a world made hazy by poor eyesight suffer a debilitating increased “cognitive load”. It may also be that these problems inhibit people’s social lives and make them lonelier. Social isolation and depression are also important risk factors.

Against the world

Some of the modifiable risk factors are, in fact, far beyond any individual’s control. For example, it makes a big difference how many years of education someone has had. Broadly speaking, the higher the level of educational attainment, the lower the risk of dementia. Polluted air is another risk factor. And the only guaranteed way to escape that is to move.

Again, the mechanism by which air pollution contributes to dementia risk is disputed. The danger comes from fine particles known as PM 2.5 (defined as those measuring less than 2.5 millionths of a metre in diameter) that, if inhaled, can increase the risk of strokes, heart disease, lung cancer and respiratory diseases—some of which are themselves risk factors for dementia. But a more direct cardiovascular link is also possible: the particles could enter the bloodstream and affect the walls of blood vessels, making them less efficient in clearing the brain of waste.

Longitudinal studies into the causes of dementia take years to run and are complex to organise. They can be controversial and raise ethical problems (randomised-controlled trials, for example, might be possible only if some curable conditions were left untreated). That can make definitive conclusions hard to reach. Many experts, for example, had wanted sleeping disorders added to the list of risk factors. Some studies do, in fact, suggest that poor sleep patterns in middle age may contribute to a higher risk of dementia in later life. But the evidence is mixed, with other studies suggesting that some sorts of insomnia are actually associated with a diminished risk of developing dementia.

Nevertheless, there is plenty of evidence to show that the risk factors outlined by the commission are salient. In rich Western countries, for example, the incidence rate of dementia has declined by 13% per decade over the past 25 years, consistently across studies. Gill Livingston, a professor in the psychiatry of older people at University College London and leader of the Lancet commission, has summed up the evidence of progress in North America and Europe as “a 25% decrease in the past 20 years”. Such rapid and significant change can only be the result of changes in modifiable risk factors.

Despite the upbeat tone of the commission’s report, in some countries, such as China and Japan, the age-related incidence of dementia is climbing. In Japan the overall age-adjusted prevalence rate doubled from 4.9% in 1985 to 9.6% in 2014. And according to the China Alzheimer Report of 2022, the incidence of Alzheimer’s in that country had “steadily increased”, making it the fifth-most important cause of death in the country in that year.

Nobody doubts that the prevalence of dementia is going to climb fast in the next decades as humanity ages. All the more reason for dementia-risk reduction to become a global policy priority. ■

Curious about the world? To enjoy our mind-expanding science coverage, sign up to  Simply Science , our weekly subscriber-only newsletter.

This article appeared in the Science & technology section of the print edition under the headline “Silver linings”

Science & technology August 10th 2024

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New batteries are stretchable enough to wear against the skin

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