how do you write a business plan biography

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

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21 business bio examples.

Professional Bio Examples

Professional bios come in all shapes and forms. Some are brief and to the point, while others tell lengthy stories. What do you want to tell profile visitors or a potential employer, nd what platform do you want to use? From an entrepreneur Instagram bio to a Twitter bio , you have more options than ever. The following professional bio examples will help you write a business bio that engages readers.

1. Chima Mmeje

2. van jones, 3. lena axelsson.

Many industry professionals know their professional bios are how many clients are introduced to them and their services. In her business bio at Psychology Today, marriage and family therapist Lena Axelsson introduced her practice with a core belief rather than a personal statement. She then explains how that belief impacts her passion for healing sufferers of trauma.

4. Rebecca Bollwitt

5. chris burkard, 6. tim cook.

Apple CEO Tim Cook ‘s professional bio on his company’s website is a great example of a traditional yet still effective business profile. Audiences can put a name to the face thanks to a large profile photo, and the brief bio clearly illustrates the history of Cook’s career.

7. Lisa Quine

Professional bio template.

(NAME) has (ACCOMPLISHMENT1) and (ACCOMPLISHMENT2), among other industry distinctions. (NAME) can help you meet your target goals in the (INDUSTRY TYPE) industry. (NAME) currently resides in (PLACE), where (s)he enjoys (HOBBY) and (INTEREST).

Short Bio Examples

8. audra simpson, 9. corey wainwright, 10. megan gilmore.

When you only have a few characters to compose your professional bio, it’s important to make every word count. Cookbook author Megan Gilmore effectively describes her career in just a few short words on her Instagram profile. She helps communicate ideas using emojis and strategically directs readers to her website, where they can learn more details.

11. Ann Handley

12. sarah haskins, longer bio examples, 13. mark levy.

Consultant Mark Levy lists his own bio twice on his company website, each version highlighting different aspects of his own business and his person. In the first entry, Levy lists his credentials in just a few short paragraphs. The second business bio on Levy’s website tells a more detailed and engaging story of the small business owner’s career, and it even employs elements of humor.

14. Wonbo Woo

Creative business bio examples, 15. dj nexus, 16. pei jung ho.

You might expect a unique and creative professional bio from an artist, and Pei Jung Ho definitely meets that expectation. The professional designer doesn’t simply boast a website with some accomplishments and job description. Ho’s personal website opens with an animated statement in colorful and bold lettering, before transitioning to a more traditional short bio and an engaging photo of the artist.

17. Nancy Twine

18. trinity mouzon, 19. alex bishop, author bio examples.

Authors have been impressing their readers with professional bios centuries before anyone heard of the World Wide Web. Today, it’s not uncommon for authors to have websites and social media profiles promoting their works, complete with creative business bios that might or might not mirror the bios printed in their books.

20. Chimamanda Ngozi Adichie

21. michael siemsen, what are the essential components of professional bios, how do you make your bio interesting.

How do you make your professional bio more interesting? After all, no one is going to be impressed by yet another series of monotonous bullet points. You can add some extra pizzazz to your bio by including a more personal side, as well.

Should I write a bio in the third person?

If, however, you start your bio by referencing yourself as, “I,” or using first person, then that should remain consistent, as well.

• How to Write ____

How To Write a Business Bio

Table of Contents

If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was “I’m a person” or “Need a job.” If so, you’re in the right place. Writing a bio isn’t easy; it’s always a challenge to define yourself in only a few words. But don’t worry–you can do it! Not only is thinking about who you are a great writing exercise, but it’s also a powerful form of personal development. Here are some tips on how to write a business bio.

How to Write a Short Bio

Think about online bios; what comes to mind? Most people think of Facebook, Instagram, Twitter, and Pinterest. Each of these platforms has a place for a short description of yourself, who you are, and what you do. It’s important to make the most of the few lines you’re afforded! You should keep your social media bios short and sweet, and remember to only include things that you’d want a stranger to know about you. This usually consists of your name, your current role, your ultimate goal, and your biggest achievement.

How to Write a Professional Bio

There are many professional sites out there, including AngelList, LinkedIn, and event sites. Each of these has space for a bio or summary section. What’s important to include in a professional bio is a mid-length description of your current role, professional goals, and noteworthy achievements. On LinkedIn especially, professional bios allow for more detail than social media bios. Here’s what you should include:

• First and last name
• Professional tagline or current role
• Personal brand or company
• Professional goals and aspirations
• A few of your most noteworthy achievements
• One fun fact about you (depending on the website)

What to Include in a Bio for Work

If you’re writing a bio for your company’s website, Slack interface, or HR system, you’ll want to share both your personality and your professional expertise. Allow your coworkers to get a glimpse of who you really are!

Anything you would put into a professional bio is also appropriate in a bio for your company. The difference is that in a bio for your company, you don’t need to shy away from personalization with personal details. You can mention a favorite hobby, the last book you read, or a person you look up to. This way, your coworkers can get a sense of who you are even if they haven’t yet worked with you.

What to Include in a Bio for Your Personal Website

If you’ve ever tried to write the “About” section for your personal website, then you know it can be a hassle. After creating a whole website about yourself, it’s time yet again to write a description of who you are.

But don’t worry; your website bio doesn’t need to be too complex. All it requires is context regarding who you are and what you’ve done. A personal website bio is a larger, open space where you can list several accomplishments and explain exactly why they’re important. It’s also nice to add a brief paragraph mentioning who you are outside of work. With this type of bio, it’s wise to add a contact form or email information so that any prospective collaborators, clients, or employers can easily get in touch. If you do include this, remember to add a clear call to action that will convince readers to contact you.

A Bio Template to Use and Customize

Even now, after reading about various types of bios, it can still be challenging to write a business bio. The words might not be flowing just yet, you might not be sure about where and how your professional bio will be used and displayed, or you may feel completely stuck. In any case, this bio template should be helpful, and variations of it can be used on any site.

• Brand or company
• Current position or function
• Overall goals or values
• Top accomplishments/milestones of your career
• Personality/hobbies outside of work
• Contact information

Bio Example

The informative short bio: heather heying’s twitter.

Heather’s Twitter bio describes her career and hobbies while also promoting her book. It also includes links to her professional websites in case any followers wish to contact her or find additional information.

Four Tips for a Great Bio

We’ve given you lots of info on how to write a bio, but that doesn’t make it easy to write about yourself. Remember, even the most confident people can struggle with self-promotion! Luckily, there are a few tips to keep in mind that should be helpful for your “about me” writing.

1. Don’t think too much.

Most bios follow a formula, and that’s totally fine. In the case of most LinkedIn summaries, professional bios, and speaker bios for events, it’s not really necessary to stray from the norm. Simply including an adjective that gives readers a clue about your personality or mentioning a fascinating achievement can make your bio fun and different. 

2. Know your worth.

Writing a bio on a huge social media platform can be understandably daunting–there is a crazy amount of people and bios out there already! But don’t fall into the comparison trap. Remember this: You’re the only one who gets to tell your story in this way, and you have inherent value. As long as you remain authentic and sincere, there’s no need to be concerned about anyone else!

3. Feel free to borrow.

We’ll admit it: Bios are often tedious and repetitive. If you discover a structure you like that stands out, then feel free to borrow it! Avoid copying someone’s bio–that’s their story, not yours–but you can absolutely mimic its structure. 

4. Get help.

You’re not the only one who is trying to create a bio that stands out from the crowd. Asking friends for feedback or using online grammar software can help you write the perfect business bio and make it one of a kind!

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How to Write a Business Bio that Stands Out

Whether you’re a business owner or working for someone else, you find yourself in need a business bio on the regular… .

It’s important to know how to write a business bio that shows who you are, what you do, and what sets you apart in a concise and memorable way. 

You may find yourself needing: 

• A LinkedIn bio
• A bio to be read at workshops and speaking engagements 
• A bio for when you’re a podcast guest 
• A bio for your About Page on your website 
• A way to share about yourself on social media without feeling like you’re just blabbing on about yourself! 

Especially when you’re working to increase your visibility, the time will come when you need to write about yourself.

I know, it’s weird, right? 

This blog will help make it easier for you to write about yourself and show you how to write several versions of a business bio to help you shine as the magical human you are. 

To begin, let’s get into WHY it’s important to remind people of who you are and what you do. We have to talk about yourselves consistently, and in a way that’s clear, understandable, and creates a connection between us and who we’re sharing with. 

I have a connection online, a fellow service provider, who in my mind did one thing and one thing only. 

In my defense, she talks about this one thing often. She has it as her descriptor line on LinkedIn and Instagram. Recently, she reached out to me letting me know that if I came across people looking for XY-Zed, she could deliver. Now, this was actually quite helpful to me because I encounter people often that are looking for XY-Zed and I don’t offer it in a way that works for everyone all the time. I’m often looking for someplace to refer them too and this was helpful information for me. All this time, I THOUGHT she only did XY, I had no idea about the Zed piece. And I told her so. 

She realized she didn’t talk about the Zed piece anywhere online, and others were probably confused and didn’t know either! So, she re-introduced herself and made a commitment to do it more regularly. 

I was in the same boat recently too. Someone I hadn’t seen in awhile asked me what I was doing for a “living” ((I think she was under the illusion that I was only doing my podcast??)) and I had to spell it out for her that I’m a Content Copywriter . Honestly, not even sure my mom knows that, so I cut this friend some slack. But it sparked in ME a reminder to talk about myself and make a post about who I am and what I do . 

This is why it’s so important to talk about ourselves. 

It might feel uncomfortable to you but remember that people are busy and moving fast. They’re not always paying attention. We have to consistently remind them of who we are and what we do. It’s not annoying – it’s clear messaging. 

For some people, this may be their first encounter with us. They truly don’t KNOW us yet and we have to welcome them in and tell them who we are and what we do! 

Places to share a business bio and remind people of what you do: 

• Your About page on your website
• Your LinkedIn, Facebook Page, Instagram, and other social media bios 
• Before you get brought on stage or on Zoom as a speaker
• When you’re introducing yourself in a workshop
• In podcast episodes you do on your own (solocasts)
• In podcast episodes you’re a guest on 
• In person at networking events, family parties, and on the sidelines at soccer games ((we’ll touch on that another time)) 

So how do you write a solid business bio? That talks about YOU in a comfortable way and takes into account who you’re talking to?

The next few sections will give you the basics. If you want to dive in deeper, download my FREE Bio Builder here. ((Note: I threw this together as a resource for YOU. There’s no elaborate optin sequence to follow it and it’s not fancy yet. But I wanted to be sure you had it so you could get pen to paper and start writing your business bio ASAP))

The Number One Key to Writing a Business Bio is to Show You Care. 

Anytime we’re talking about ourselves – whether verbally or writing a business bio, we’re building a bridge. A bridge between who we’re talking to and ourselves. We create a connection when we give them a reason to care and also show that WE care about them too. 

Questions to Ask Before Writing Your Business Bio 

#1) What do you do? 

This seems like the easy part. And for some, this is an easy answer. (ie. “travel agent”, “writer”, “nutrition coach”, “website designer”, “painter”, etc.). Simple. My 8 year old nephew Max could understand and refer you. There are others who are majorly overcomplicating what you do or creating too much vaguery around it. 

Examples I’ve seen: Embodiment Guide, Authenticity Coach, Creative, Time Management Diva, Creator of Fun, Transformational Coach, etc. 

These are slightly hard to understand, because it’s just not that clear. In some instances, we don’t even know what the words mean, or they’re used so frequently they’ve lost their meaning. If what you do comes out along those lines, how can you clarify and simplify it just a tad bit? You can bring in the fun tagline later, but how can you say it in a way that even kid can understand what you do right away.

#2) Who do you work with? 

For this question, I want you to think about not just who you work with, but who you LOVE working with. You don’t need to nail down one single client avatar. ((I know that’s what you hear in many places)), but you can share your love in working for different types of people, at different times and in different ways. So for the purposes of this exercise, I’d list them all out. When you write your business bio, I’d recommend choosing one or two or creatively weaving them together with a common thread. 

For me, here are FOUR I speak to specifically because of common denominators I’ve identified: 

• Interior Designers 
• Website Designers  
• Podcasters 
• Women Entrepreneurs with service-based businesses 

I work with people outside those areas, but those are the four I most often speak to. 

Who do you work with? Who have been your favorite clients and WHY? 

#3) What do you do? 

Again with a caveat, let’s focus on what you most love to do. You don’t have to list all your services and you don’t have to list the ones you don’t particularly want to draw attention to. 

Rather than list out website copy, blog writing, social media content banks, welcome packets, business bios, etc. etc. etc. I often will simply say, “I take the writing in your business off your plate entirely!” or “I guide people in how to create content for themselves with simplicity and ease.” 

Just make sure to include the type of work you REALLY want. 

#4) What makes you unique and different? What sets you apart from others in your industry? 

Don’t let yourself sink into being generic here. Try not to lean too heavily on your extensive educational experience, but really think about what makes you different. 

• Is it your process? 
• Your focus on the numbers? 
• Your strategic brain? 
• Your empathy? 
• Your intution? 
• Your impeccable attention to detail? 

If you struggle to determine what sets you apart, look at what your clients say you they love about you in testimonials. 

Maybe your years of experience are a piece of what set you apart, maybe your education is beyond what others in your industry have, or the specific niche or the specific type of project you offer is something not many others do – weave that in too, but I do recommend looking at the human characteristics that set you apart from the noise. 

Even if you’re a “brand” you have human characteristics. 

#5) What gets you out of bed in the morning? 

Think beyond the coffee pot and too full bladder here. ((you might wanna’ sit with this one)) What really gets you excited for the day ahead? 

Here are some of my answers: 

CONNECTION with others and the natural world around me

The question, “WHAT CAN I LEARN TODAY?” 

My FAMILY and FRIENDS

My fingers twitching because they have no choice but to WRITE and CREATE 

WORD GAMES and puzzles and all the #brainnerdnerdbrainthings

The beautiful routine and JOY of my simple life

And of course, in addition to all of that, a full bladder and coffee.

What is it for you? Your kids? Clients?  

Time to put it together to write your business bio! 

We’ve answered our four questions: 

• What do you do? 
• Who do you work with? 
• What do you like to do most in your business? 
• What sets you apart? 
• What gets you outta’ bed in the morning? 

You can start taking these answers and writing down your business bio messy and sloppy. Make it weird. Just get it down on paper. 

Then, you can tidy it up using these tips: 

• With every version you create, pretend you’re writing your business bio for just one person. Speak to them directly. 
• A few social posts
• A 50-75 word version first person
• A 150 word version first person
• A 50-75 word version third person
• A 150 word version third person
• A “What Sets Me Apart” section with bulleted points 
• Consider a hook, if you want. I’m not a wild fan of hooks, but I’ve seen some that are catchy. If that’s your style, go for it!
• Add in a fun fact or two – what you do in your free time, any pets you have, etc. You can also share a boring fact if you’re life is devoid of fun ones. Something that humanizes you and makes you uniquely you. 
• Be as specific as possible. The more specific you are the better. Don’t say “Everyone who…” or “Anyone who…”. Write in specifics. 

"The more specific we are, the more universal something can become. Life is in the details. If you generalize, it doesn't resonate. The specificity of it is what resonates." - Jacqueline Woodson Tweet

Keep this reminder mind when writing your business bio: 

YOU are a one of a kind human and you work with other one of a kind humans. Writing a great bio and talking about yourself, bridges these two together in the very best of ways. 

More resources on how to write a business bio that helps you stand out: 

Download my FREE Bio Builder 

Get My Bio Spruce Up Service (three versions of your bio for $175 + LinkedIn suggestions) 

Listen to the Content with Character episode How to Write About Yourself where I dive into this even more! 

[email protected]

Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 98 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

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How to write a company bio? 20 company bio examples for inspiration

Table of contents

You know that crucial writing task you’ve been putting off for way too long? The one where you have to write a short bio about your company, its values, and its mission statement...

You may think, "Ugh — why is everyone asking me to do something I hate so much?!" Well… we all have our own pet peeves, but this one is pretty important.

Whether you’re starting a new business, applying for a loan, or saying hello to a customer for the first time, having a polished company bio can help bring your story to life. And that's why you need to look at the best bio examples for inspiration.

So what makes a company bio that good?

The answer depends on the kind of business you have, the tone you’re trying to set, and what you want to accomplish.

Sure, you need to keep it concise and spell out who your team is and what you do. But you also need to give context and make sure your bio reflects the day-to-day culture and values of your company.

In other words, writing a business bio isn’t just a writing task. It’s an exercise in thoughtful storytelling.

Your company bio will help define who you are as an organization and who you want to be. That being said, the stakes are high, and the pressure is on! But no need to worry; we’re here to help.

Writing a company bio can feel like more trouble than it’s worth, but it doesn’t have to. Keep reading to discover a complete guide to business bios with 20 company bio examples. And a secret trick to writing a bio for business in seconds!

Table of Contents

What is a company bio.

Companies are starting to ditch the usual boring press release and sizzle-stat press kit. Instead, they are creating more engaging bios that help potential customers understand why they should care about their company. These new, exciting bios are commonly referred to as a company bio or "About Us" page on websites.

A company bio is a brief, informative summary of your company's history, present profile, achievements, and mission. It gives potential customers or clients a quick overview of what your business is all about.

You can use your business bio on your website and in other marketing materials, such as brochures and business cards . A well-written company bio can not only help you attract new customers and partners but can also boost your search engine ranking. These kinds of bios are more on the professional side, so make sure to look for some professional bio examples first while writing a bio for your brand.

The content in your business bios can provide potential customers with an introduction to who your business is, what you sell and why you’re different. It can help answer essential questions customers have while forming an opinion (or purchasing decision!).

Additionally, it can build trust and credibility, create a compelling value proposition and help create a personal connection. These are all key elements in helping your business stand out and become successful.

Benefits of a company bio

Your brand message and story are powerful assets. After all, they are two of the top reasons customers choose to stick with your company.

Businesses rarely make decisions using cold, hard facts alone — a company’s story and message often influence a purchase decision as much as its products and services.

But don’t overlook the importance of a good company bio. Your bio is the “hook” that can turn a casual website visitor into a devoted customer — making sure it’s present and written in an engaging way, then, is critical. Here's why a business bio is helpful for your brand:

• First impression on the customers : This is one of the first things people will look at when they're trying to learn more about your business, and the first impression is the last impression. So engaging first impressions can boost your business .
• Build trust with the customers : A company bio is also a great opportunity to show off your personality and build trust with potential customers. by including proper reviews and testimonials, you can easily improve your credibility.
• Boost your SEO and revenue : Including all relevant keywords and information in your company's bio will help Google and other search engines understand what your company is all about. Your revenue will increase as more search results are displayed.
• Help in the alignment of same-value customers : In today's climate, consumers are savvier than ever before. They're interested in buying from brands that share the same values as them, whether it's a commitment to sustainability or a focus on social responsibility.
• Stand out of competition : Today, there is so much competition, but your company bio helps you to explain why your company is unique. It highlights your unique selling proposition.

The 5 things you need to include in a company bio

Company bios might seem like a no-brainer. But believe it or not, crafting a great company bio requires more than just throwing together a few sentences introducing your business.

In truth, it’s a valuable piece of copy that can play a major role in your brand’s narrative — and even boost your sales.

Creating an eye-catching and magnetic bio for a business is an art form. Here are the five elements to include in your copy:

1. Your unique story: What makes your company special? What's your backstory? Why did you start this business? Your potential customers will want to know, so make sure to include it in your bio.

2. Your team : Who are the people behind your company? Introduce your team and tell us a little bit about them. Customers like to know who they're doing business with, so this is an important part of your bio.

3. Your products and services: What do you offer? Be sure to include a brief description of your products and services, so potential customers know what you have to offer. You can also include some reviews and testimonials to improve your credibility.

4. Your brand values: What are your company's core values? What do you believe in? Be sure to include this in your bio so potential customers know what they can expect from doing business with you. This is your chance to go beyond a transactional relationship with your customers and speak to the meaningful impact you’re making in the world.

5. Your contact information: Make it easy for potential customers to get in touch with you by including your contact information in your bio. You can also create a call-to-action to increase your conversions.

How to write a company bio?

When writing a company bio, it's important to focus on the unique aspects of the company. What sets the company apart from others in the industry? What are the company's core values, and how do they guide everything the company does?

One way to make the company bio more interesting is to focus on a single point.

For example, instead of listing all the products the company sells, focus on one key product and how it has helped the company succeed. Or, instead of discussing the company's history, write about how the company has helped its employees and customers grow and succeed.

By concentrating on a single point, you can make the company bio more interesting and unique.

Here are a few tips to make your business bios stand out:

Know your Audience

Before you start writing your company bio, it's important to understand who will be reading it. Will it be potential customers? Investors? The media?

Once you know your audience, you can start to understand what they expect from you. What information are they looking for? What do they want to know about your company?

Once you have a good understanding of your readers, you can start to craft an interesting, tailor-made company bio for your target market to help you connect with them quicker and develop long-lasting relationships, making it more likely that they will choose you over a competitor.

For example, If you are writing a company bio for a potential customer, you will want to focus on your company's history, your product, and your service. On the other hand, if you are writing a company bio for a potential investor, you will want to focus on your company's financials, your business model, and your competitive landscape.

There's a lot to consider when getting to know your audience. To start, think about:

• Their basic demographic information like age and location.
• Then, consider their interests, their professional goals, and desires.
• What challenges are they facing?
• Also, analyze their buying habits and their preferred channels for receiving information.
• Plus, their level of engagement with your brand.

The more you know about your audience, the better you can target your marketing efforts to meet their needs.

Focus on what makes your company or product different

Differentiating yourself from the competition should always be a top priority when figuring out how to promote yourself.

But your message doesn't have to be complex or try to be something it's not. You should strive for authenticity, something that feels natural and in line with your mission or product.

Put yourself in the shoes of your customer. What do they expect from you that’s different from other businesses that offer similar goods or services?

Answering this will help you determine what makes you stand out and give you a strong foundation for crafting any type of marketing outreach, whether it's on social or digital.

Here are a few key points to keep in mind:

Why did you start this company : Highlight which pain points of the users or customers you identified to start your company and how your company or product is solving their specific problems.

When did you start your company: If your company was a pioneer in any particular field and did a lot of research and development work, and you are a leader in that field, then a number of years of experience will also be a key highlight feature.

Who started your company: If the founder of your company is a well-known personality, then highlighting him will also boost your uniqueness. Take advantage of your founder's personal brand.

How do your products or services differ from those of your competitors? Highlight which of your products or services are most wanted in the market and what unique values they are providing. Be sure to emphasize what makes your business or product unique. Is it a cutting-edge product or service? Are you consistently striving to provide superior customer service in your industry compared to competitors?

Customer praises for your past work : If you have good testimonials and reviews to showcase, don't shy away. Put it all out there! This helps build trust and credibility for your brand in the market.

Next, be sure to focus on your team. Who are the people behind your company, and what are their stories? This is what will humanize your company and make it relatable.  You can include details about them as:

“We are proud to have a team of highly skilled and dedicated professionals who are passionate about what they do. Meet our team:

Our CEO, Mark, is a visionary leader with a passion for innovation. He has a proven track record of success in the tech industry, and he is committed to making our company the best it can be.

Our CTO, Sarah, is a world-renowned expert in her field. She has developed groundbreaking technology that is changing the way businesses operate.

Our Head of Marketing, Tina, is a creative force to be reckoned with. She has a deep understanding of the customer journey and knows how to craft powerful marketing campaigns that drive results.

Our Head of Sales, John, is a seasoned sales professional with a passion for helping businesses grow. He has a deep understanding of the market and knows how to close deals.

We are proud to have such a talented and dedicated team. We are confident that we can provide our customers with the best possible products and services. If you want to make a bigger impact, your future recruits can get a clearer idea of how much your employees love what they do if they showcase these employee testimonial samples through video.

Your company's mission

Finally, end with a statement that resonates with your audience. A mission statement is an important document that can help guide your business decisions. Not sure where to start? Here are a few tips:

First, think about what you want your business to be known for. What are your core values? What do you want to achieve? Answering these questions will help you create a mission statement that is authentic and unique to your business.

Next, keep it short and sweet. A mission statement should be concise and easy to remember. It's not a place to list everything you want to do or achieve.

Finally, make sure it's realistic. Your mission statement should be achievable. It should also be inspiring and motivating, so don't hesitate to get creative!

Now that you know a few tips for creating a mission statement, it's time to get started. Just remember to be authentic, concise, and realistic, and you'll be well on your way to creating a statement that reflects your business and what you hope to achieve.

After all, you want your audience to remember your company bio - not fall asleep reading it!

Whether you're starting from scratch or revamping your existing company bio, Writesonic can help.

The best places to display your company bio

Since your company bio is a major element of the storytelling involved in your branding process—not to mention a common point of reference for current and future customers, you need to make sure that it's easily accessible online.

But there are other places on the web where you can display your bio in addition to your website - having your bio on sites like LinkedIn, Facebook, Twitter, and beyond gives you more opportunities to connect with customers, job seekers, and partners.

Your company bio should also be available on public review sites like Yelp and Google Reviews, not just on your own website.

Creating a positive first impression of your enterprise is critical, so make sure customers have access to your company bio whether they visit your website or any other web property.

Especially on social media, it’s important to get to the point quickly and make sure your message stands out amongst the clutter. Here are a few things you need to keep in mind while writing company bios for different online platforms:

Business bio on Twitter

A company bio on Twitter is like a handshake: it's the first impression potential customers have of you and your brand. A well-crafted company bio on Twitter establishes credibility and trust. You can highlight your unique selling points, features, customer reviews, and ratings.

Another benefit? Twitter is an incredibly powerful tool for marketers, allowing them to expand their reach, build an engaged community, and increase their brand's visibility. Having a robust company bio on your Twitter profile is key to making sure each post captures the attention of potential customers.

So, while a company bio on Twitter may seem like a small detail, it's actually an incredibly important piece of the puzzle. It speaks to the heart of your customer and has the power to inspire action.

That's why it's so important to take the time to craft an informative and charming company bio that stands apart from the competition. Here are some tips to help you create one:

• Your style should be consistent with your company's brand and image.

• Use emojis and hashtags to spruce up the presentation.

• Don't write long, rambling sentences or cram them with too many hashtags. It's wiser to focus on a few keywords that explain what your company is about.

• Mention the main location of the company and any awards or recognitions you have won.

• Try to be creative and fun! Sometimes, this is best done with a joke or an uncommon phrase. For example, if you are a marketing firm, you could say something like, "We specialize in launching rockets 🚀 to success!"

• Use your bio to establish your company’s expertise. Whether you’re a startup or an industry leader, establish your authority by discussing what sets you apart from the competition.

At the end of the day, people remember companies that tell a good story. Rather than simply listing facts, use your Twitter bio to capture the emotion behind your company. After that, you have to write and schedule tweets catered to your audience. When done correctly, your company will be the talk of the town.

Business bio on Instagram

An Instagram bio is more than just 150 characters words. It’s the window into your business’s or brand’s soul. You want potential customers and partners to see you for who you really are, so don’t be afraid to be creative and show off your culture and values.

Working on your company’s Instagram bio doesn’t have to be a chore. In fact, it can be a fun way to show off your culture and make your business stand out from the pack. Plus, if you play your cards right, you might even make a few sales along the way.

If you need to write a good company bio for Instagram, here are some tips:

• Keep it snappy. A bio is not a place to wax poetic about your capabilities. Be punchy, funny, and clever.

• Make it visually appealing. People respond to images more than words. Use emoticons to amuse your followers and show off your spirit and values.

• Spill the beans. Let people in on what your business is all about. Share your story, mission, perspectives, successes, and wins.

• Focus on what makes your company unique. This could include your company's mission, values, awards, or even customer testimonials.

• Be sure to include keywords related to your industry so that potential customers can quickly and easily find your page.

• Finally, make sure to include a link to your website. This way, potential customers can learn more about your company or make a purchase without leaving the app.

And remember, different companies need different bios. What works for one may not work for another. Think about who your audience is and tailor your bios accordingly.

Business bio on LinkedIn

Ah, the famous LinkedIn Profile. A resume that's designed to revive interest in your career and create new opportunities. Get it wrong, and you end up with a profile that looks like a boring list.

This platform offers you a chance to write more in your company bio section than other social media platforms. With a 2000-character limit, you can freely experiment.

Here are a few important points to keep in mind while writing a business bio for LinkedIn:

• Your bio should tell a story. Your education, job history, and professional certifications provide the backdrop, but your story is much more than facts. Sure, include your experience and expertise, but focus on how it all ties in with the next job or project you want to pursue.

• Make sure you include a few unique elements. This is where you share the quirky aspects of yourself and your personality. Be sure to make your headline memorable, meaningful, and fun.

• Balance the tone of your bio between professional (take it seriously) and lighthearted (you can still have fun).

• Showcase your strengths and accomplishments while also presenting yourself as someone others would genuinely want to work with.

When in doubt, consider asking a colleague or a friend to look over your profile. Having someone else take a look might be just the freshening up you need.

Remember, this cyber-resume is your chance to present yourself and make that ideal connection confidently. It's an impressive document, so give it its due attention.

Business Bio on the website

Writing a good company bio could make all the difference between gaining the trust of website visitors and getting lost in cyberspace. A good company bio should have four essential elements: personality, facts, story, and language.

When writing your company bio, inject personality. Ask yourself what makes your company unique and shine that through in your bio. Is it a family-run business? Do you have an uplifting story of success? Have you achieved an award? Mention it in the bio.

Don't forget to mention the facts either; include the year your company was founded, what sector you work in, and what you specialize in. Your viewpoint and business ethos should also be made clear.

Your story should be something that resonates with people enough for them to remember your company and make them want to work with you. A good story should be kept short, informative, and impactful to the reader.

Moreover, pay attention to the language you use. It is a reflection of your business, so use words that make your company sound professional, reliable, and trustworthy. Start with a strong lead in a sentence, break it into points, and end with a call to action.

If you follow these tips when writing a company bio, you will be sure to win over the trust of visitors and be remembered.

20 Company Bio Examples

Company bios on twitter examples.

• Talk about delivering a message clearly, and you can see Hello Fresh acing that too! Their Twitter bio states what they do directly and in a catchy way.

2. Alaska Airlines have now reached tweeting altitude...With this fun copy, their Twitter company bio never fails to catch anyone's attention.

3. Harry Potter franchise not talking about 9 3/4 out of 10? Impossible! If you need to see an example that shouts, "less is more!!!" this is it.

4. We all know what Merriam-Webster stands for. And their business bio on Twitter completely supports their brand identity. You can clearly understand what they do.

Company Bios on LinkedIn Examples

• How to utilize the entire 200-word character limit on LinkedIn while talking about meaningful things? AppleOne's LinkedIn summary section is the perfect company bio example to follow for this. They started with an introduction, listing all their values that give a human touch.

2. Empathy with fun? Or, let's say, a casual attitude...goodr's LinkedIn summary gives casual and carefree vibes in just three paragraphs. Very on-brand and impressive for sure!

3. When you think about Walt Disney, you think about creativity. But what about its corporate side? This, right here, is how you emphasize your company values depending on the platform.

4. how can we forget about CTAs? All great business bio examples conclude with a CTA and links to other social media profiles or websites. So here you go.

Company Bios on Instagram Examples

• Filled with emojis and to-the-point, High Arc media says it all in a few words that create a long-lasting expression. And doesn't those $3000 generate curiosity?

2. With a cute logo, color theme, and beautiful highlights, Tasty Tie's Instagram account speaks clearly about what their product is (and who's their ultimate consumer).

3. Let's not forget the importance of mentioning details like company presence. Pura Vida's company bio on Instagram starts with their company values, and social work and ends with a link in the bio.

4. Squarespace adds their hashtag in their Instagram bio to make their profile easy to discover. From compressing their bio to one line to adding a link in the bio. this one is a fascinating example of keeping it simple.

Company Bios on Website Examples

In fact, when you go further down, you can notice they have CTAs every now and then. This business bio example is an excellent inspiration for how to write a company bio that converts.

How Writesonic helps you write a professional company bio

At Writesonic, we specialize in creating custom company bios that are tailored to our client's needs. We take into account the company's unique story and goals, and we craft a bio that accurately reflects who they are and what they do.

We know how to highlight your key strengths and differentiate you from your competitors. We also understand the importance of using the right keywords and phrases for SEO purposes so that the bio can be easily found by potential customers or clients.

Remember to focus on single points and avoid overwhelming your reader with too much information. Keep it concise and to the point, and you'll be sure to create a company bio that your audience will love.

There are various AI writing tools out there, but the best among them is right here. Here's how you can create a company bio sample for your business in seconds with Writesonic's company bio generator:

Step 1 - Select Company Bios V2 from the Writesonic library

When you log in to your Writesonic account, the first screen you see is your dashboard.

On your dashboard, search for “Company Bios V2” and click on the tab; you can also browse through the features by scrolling up and down to find this AI writing feature.

Step 2 - Enter your input

Type in your company's name and information, and choose a tone of voice.

Step 3 - Now select the platform

Writesonic offers you the option to select from 4 platforms. The content for each platform will be generated differently based on the platform's standard.

Step 4 - Hit Generate

Finally, click on generate to create 3 company bios. Regenerate if you need more options.

Frequently Answer Questions

What is the difference between a company bio and a professional bio.

When it comes to marketing yourself or your business, a company bio and a professional bio are two of the most important tools you have at your disposal. But what exactly is the difference between the two?

A company bio is a brief description of your business that can be used on your website, in marketing materials, or on social media. It should be concise and to the point, highlighting what makes your company unique.

A professional bio, on the other hand, is a longer, more detailed account of your professional history and achievements. It can be used on your website, on job applications, or in networking situations. Unlike a company bio, which is all about the business, a professional bio is all about you.

What is the difference between a company bio and a personal bio?

A company bio is a brief description of a company, usually found on the company's website. It gives an overview of the company's history, products, or services. A personal bio, on the other hand, is a brief description of a person, usually found on that person's website or social media profile. It gives an overview of the person's life, work, or interests. Both types of bios can be used for SEO purposes. A company bio can help improve the search engine ranking of a company's website, while a personal bio can help improve the search engine ranking of a person's website or social media profile. Have a look at some personal bio examples to get an idea.

How company bio may help in boosting your SEO and increase your sales and revenue?

The use of keywords in your company bio can help boost your SEO and increase your sales and revenue. By including keywords in your bio, you can make sure your site is optimized for Google and other search engines. Moreover, a company bio can help you reach out to new customers and build brand awareness.

This can result in more people finding your site and more customers. You can let people know what your company does by including information about it in your bio. Finally, a company bio is an excellent way to build a professional website and can help you attract new customers and build a loyal following. You can create a site that looks exactly the way you want by including information about your company and your products and services.

You can use a company bio to build the perfect website for your business, no matter how big or small it is.

How latest AI writing tools are able to generate your company bio in seconds and which is the best AI tool in this regard?

If check out the latest AI writing tools if you want to generate a company bio fast and easily. These tools are designed to help you create a professional and well-written bio in seconds, and they're perfect for businesses of all sizes. There are a few different AI writing tools available, but Writesonic is the best AI writing tool for this. It not only creates a professional and well-written bio, but it also optimizes your bio for SEO. As a result, your bio will appear more often in search engine results, which means more clients and customers will find you. If you're looking for an easy and quick way to create a company bio, then Writesonic is the tool you'll need.

A Writesonic is unique in that it has separate features for different types of bios, such as

• Company bio for Twitter
• Company bio for Instagram
• Company bio for LinkedIn
• Company bio for a company website

Because permitted characters length for different social media platforms, such as Twitter, Instagram, and LinkedIn, are different, it is best to use different company bio generator tools

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An entrepreneur shares the exact template she used to craft an attention-grabbing professional bio

• Jen Glantz is an entrepreneur and founder of the company  Bridesmaid for Hire.
• When it comes to writing a professional bio, Glantz says there are four important topics to cover.
• Include mentions of your unique expertise and add a few personal details to help your bio shine.

After I started my first professional bridesmaid business over six years ago and officially became an entrepreneur, I found it quite challenging to talk about myself. When people asked questions about who I was and what I was working on, I often found myself stumbling over my words and answering with incomplete sentences. 

In addition to the questions, so many people — from business professionals to journalists — asked me for a bio, and I didn't have one. All I had was an outdated cover letter and resume from applying to jobs years before but I didn't have anything current that showcased a brief, but comprehensive summary, of my journey, passions, and overall professional mission. 

That's when I realized I needed to craft a bio that could be ready for inquiries from press, investors, brands who wanted to partner with me, and a long list of other people curious for an inside look at my background. Since then, I've perfected multiple versions of my bio for every situation over the years.

It takes a certain level of preparation, skill, and strategy to summarize your personal story and share it with an audience. For an entrepreneur, the art of showcasing your background, your current work, and your overall purpose can feel extremely hard to do, especially when you're trying to condense it all into a few short and concise paragraphs.  

Whether you're writing your story for the about page on your website, a press release, a speaker's packet for a conference, or to pitch future investors, creating the perfect bio should be high up on your to-do list. Here's where to start, what you should include, and what you can leave out.

1. Start with a summary

The first paragraph of your personal bio should capture people's attention, pull them into your story, and give them an overview of who you are. Think of it this way: If they only read the first paragraph, would they be able to understand a glimpse of who you are, what you do, and what makes you unique?

Related stories

Consider this first paragraph as your tagline or personal brand statement. It should be short and clear — you'll dive deeper into what you're currently working on and your professional background later on.

Here's an example you can use to get started by filling in the blanks. You can change around the information based on your experience and background, but stick to the brevity of length and the summarized format of your personal details.   

[Your name] is the founder of [name of company], which provides [services or offerings], to [who is your audience or industry]. [Your name] has [experience, background, skills, etc.] and a passion for [describe your purpose]. 

Read more: 5 costly and time-consuming mistakes to avoid when starting a side hustle or small business  

2. Explain what you're working on

Whether you're running your own company, expanding a side hustle, or brainstorming your next project or business, spend a paragraph sharing a handful of details on what you're currently working on.

Begin with what you are spending your time doing, who you want to impact or influence, what problems you want to solve with your business or project, and what makes what you are doing unique, timely, or unusual.

The template below can be easily adapted to fit your personal experience. Make this paragraph as detailed as you'd like and change what you write here based on who will receive this bio.

For example, you might want to add more details and metrics for investors and remove some of those details for a panel or guest appearance.  

[Your name] is currently working on [describe the business, project, idea, life transition, etc.], with the goal of [what's the reason you're working on this, who do you want to impact]. [Your name] noticed [describe the problem you want to solve or how you want to disrupt or change the industry you are in] and decided to [explain what you created, built, or did to help solve this problem and touch on what makes it different or unique from what is out there].

3. Share your background and expertise 

When people are reading your story, they want to understand a bit about your past experience and work history. Here, you should spotlight your background and any specific professional skills, strengths, or expertise. 

Highlight past jobs, careers, courses, degrees, curiosities, volunteer work, and anything else that relates to your purpose and story. Below is a template you can add, edit, and make work for you and your background.

[Your name] has spent [share years of experience, past careers] and has mastered [share skills or strengths]. [Your name] has also [share any additional information on your background, experience, work history, skills, courses, degrees, and more].

4. Provide additional details 

When we're writing our bio, we might shy away from adding in details that don't directly correlate to what we are working on. However, it's perfectly OK to add in a few lines about hobbies and passions that might not relate to your business — these details are often extremely memorable and help your bio stand out and sound more like you.

Feel free to add in details about what you enjoy doing in your free time, what past hobbies you've done, and what other things you enjoy on a personal level.

[Your name] can be found spending time [talk about hobbies, passions, weekend to-do's, etc.] and is also known to enjoy [add in any additional details here]. 

Watch: Designer Alexander Wang explains how he balances the business and creative sides of his global fashion empire

• Main content

How To Write A Business Plan (2024 Guide)

Updated: Apr 17, 2024, 11:59am

Table of Contents

Brainstorm an executive summary, create a company description, brainstorm your business goals, describe your services or products, conduct market research, create financial plans, bottom line, frequently asked questions.

Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and long-term goals, budget and whatever else you might need to get started. In this guide, we’ll walk you through how to write a business plan that you can stick to and help guide your operations as you get started.

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Drafting the Summary

An executive summary is an extremely important first step in your business. You have to be able to put the basic facts of your business in an elevator pitch-style sentence to grab investors’ attention and keep their interest. This should communicate your business’s name, what the products or services you’re selling are and what marketplace you’re entering.

Ask for Help

When drafting the executive summary, you should have a few different options. Enlist a few thought partners to review your executive summary possibilities to determine which one is best.

After you have the executive summary in place, you can work on the company description, which contains more specific information. In the description, you’ll need to include your business’s registered name , your business address and any key employees involved in the business. 

The business description should also include the structure of your business, such as sole proprietorship , limited liability company (LLC) , partnership or corporation. This is the time to specify how much of an ownership stake everyone has in the company. Finally, include a section that outlines the history of the company and how it has evolved over time.

Wherever you are on the business journey, you return to your goals and assess where you are in meeting your in-progress targets and setting new goals to work toward.

Numbers-based Goals

Goals can cover a variety of sections of your business. Financial and profit goals are a given for when you’re establishing your business, but there are other goals to take into account as well with regard to brand awareness and growth. For example, you might want to hit a certain number of followers across social channels or raise your engagement rates.

Another goal could be to attract new investors or find grants if you’re a nonprofit business. If you’re looking to grow, you’ll want to set revenue targets to make that happen as well.

Intangible Goals

Goals unrelated to traceable numbers are important as well. These can include seeing your business’s advertisement reach the general public or receiving a terrific client review. These goals are important for the direction you take your business and the direction you want it to go in the future.

The business plan should have a section that explains the services or products that you’re offering. This is the part where you can also describe how they fit in the current market or are providing something necessary or entirely new. If you have any patents or trademarks, this is where you can include those too.

If you have any visual aids, they should be included here as well. This would also be a good place to include pricing strategy and explain your materials.

This is the part of the business plan where you can explain your expertise and different approach in greater depth. Show how what you’re offering is vital to the market and fills an important gap.

You can also situate your business in your industry and compare it to other ones and how you have a competitive advantage in the marketplace.

Other than financial goals, you want to have a budget and set your planned weekly, monthly and annual spending. There are several different costs to consider, such as operational costs.

Business Operations Costs

Rent for your business is the first big cost to factor into your budget. If your business is remote, the cost that replaces rent will be the software that maintains your virtual operations.

Marketing and sales costs should be next on your list. Devoting money to making sure people know about your business is as important as making sure it functions.

Other Costs

Although you can’t anticipate disasters, there are likely to be unanticipated costs that come up at some point in your business’s existence. It’s important to factor these possible costs into your financial plans so you’re not caught totally unaware.

Business plans are important for businesses of all sizes so that you can define where your business is and where you want it to go. Growing your business requires a vision, and giving yourself a roadmap in the form of a business plan will set you up for success.

How do I write a simple business plan?

When you’re working on a business plan, make sure you have as much information as possible so that you can simplify it to the most relevant information. A simple business plan still needs all of the parts included in this article, but you can be very clear and direct.

What are some common mistakes in a business plan?

The most common mistakes in a business plan are common writing issues like grammar errors or misspellings. It’s important to be clear in your sentence structure and proofread your business plan before sending it to any investors or partners.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry.

BUSINESS STRATEGIES

How to write a professional bio (with examples and templates)

• Rebecca Strehlow
• 13 min read

Get started by: Creating a website →  | Getting a domain →

Which three words would you use to describe yourself? Most of us have been asked this question and many of us have fumbled through it awkwardly.

Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.

In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio, as part of making a website , is much easier than you might think.

What is a short bio?

Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.

In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, some of the best business websites place bios on a designated About Us page in their website, as well as on their social media pages and other networking platforms.

What to include in a short bio

Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:

Job title or workplace

University degree and other qualifications

Hometown or city of residence

Personal or professional goals

Mission statement and values

Skills and expertise

Interests and hobbies

The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.

How to write a short bio

The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:

Introduce yourself

State your company or brand name

Explain your professional role

Include professional achievements

Discuss your passions and values

Mention your personal interests

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your personal branding efforts, and should start with a strong intro to make a positive impact.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer. This can also be used, if needed for employment and recruitment opportunities. If you're a freelancer a strong bio can make all the difference in how successful sourcing work can be.

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.

Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?

You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. Don't be afraid to deploy storytelling in this part of creating your bio. Explore your narrative and then convey it.

06. Mention your personal interests

The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:

Your family

Your hometown

Your hobbies

Side projects you’re working on

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

Professional bio template

As you go through the steps on how to write a bio, this handy template will help you get started:

Sentence 1: [Name] is a [job title] who [job description].

E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.

Sentence 2: [Name] believes that [why you do the work you do].

E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.

Sentence 3: [Name/pronoun] has [mention your achievements].

E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.

Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].

E.g., She has also been nominated Teacher of the Year for two consecutive years.

Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].

E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.

Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.

Professional bio examples

Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.

Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.

01. Bristol Guitar Making School

Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:

“​My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”

He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.

02. Alexandra Zsigmond

As someone who has served as art director for both The New York Times' opinion section and The New Yorker , it's no surprise that Alexandra Zsigmond's bio is thorough and detailed. Providing statistics or reflections on the things she achieved in her career is a clever way to demonstrate her value without saying so directly. As she explains:

"She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics."

03. Amanda Shields Interiors

Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:

"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."

By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.

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Tips for writing a bio

As you write your bio using the professional template above, make sure to keep the following tips in mind:

Keep it concise: Your bio should be sufficiently explanatory but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.

Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.

Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.

Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.

Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.

How to write a bio in four sentences or less

Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.

But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter - just use fewer words to convey them.

Creating a bio for your website

As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website - so be sure to consider it within your web design plans. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it and why it matters, and people will be drawn to your passion and inspired by your experience.

Bio for a website example:

Hi, I'm Alex Johnson, a passionate web developer with over 10 years of experience in creating dynamic and user-friendly websites. I specialize in front-end development, bringing innovative designs to life with clean and efficient code. When I'm not coding, you can find me exploring hiking trails, experimenting with new recipes, or buried in a good book. Let's build something amazing together.

Pro tip: You can add a bio to many different types of websites, so using templates can help you create yours faster. For example, if you're creating a portfolio website , explore portfolio website templates to help you get started.

Creating a bio for social media

Crafting a professional bio for social media is vital as it introduces you or your brand, and it builds credibility and trust. A well-written bio establishes your expertise, attracts the right audience, and fosters engagement. It helps maintain a consistent brand image, optimizes search and discovery, and opens doors to networking and career opportunities. A compelling bio delivers a concise, informative snapshot of who you are, what you do, and the value you bring, leaving a lasting impression on visitors and potential collaborators alike.

Bio for social media example:

🌟 Tech Enthusiast | 📚 Avid Reader | 🎨 Amateur Artist | 🌍 Explorer

Passionate about AI and its impact on our future. Sharing insights on tech trends, book recommendations, and my travel adventures. Lover of all things creative. Let's connect and inspire each other

You may need to edit your bio depending on which social media platform you plan to use it on. Some of the most popular ones include Twitter, Facebook, Instagram and TikTok. Focus on getting your bio right on the platforms you plan to focus your personal or brand social media marketing efforts on.

Writing a bio with AI

If you're looking to write your bio fast while creating your website, consider using an AI text generator to build your draft. You'll still need to make sure it goes through. an intensive editing process, so that it really captures the essence of who you are and your professional skills. A bio is about much more than just basic information, so don't forget to include the storytelling too. Build a website with Wix and you can make use of the in-built AI text generator within its Editor .

Why good bios are important for a professional

In a world where first impressions matter, a well-crafted bio can make a significant impact in establishing trust and credibility with potential clients, employers or collaborators. It also offers insight into your personality and values, helping to forge authentic connections with your audience. It acts as a powerful tool for personal branding, allowing you to differentiate yourself in a competitive landscape and leave a memorable impression.

A strong bio also serves as a gateway to opportunities, whether it's securing new clients, landing job interviews or establishing partnerships. It acts as a professional introduction, allowing you to showcase your expertise. A polished and impactful bio is essential for you to effectively communicate your professional identity and stand out in your field.

Writing a bio without experience

Writing a bio when you don't yet have experience can be challenging, but it's an opportunity to showcase your potential and aspirations.

Begin by highlighting your educational background, skills and any relevant coursework or projects you've completed. Focus on your passions, interests and personal qualities that make you unique. Consider including volunteer work, internships or extracurricular activities that demonstrate your commitment and initiative. Emphasize your eagerness to learn and grow in your chosen field and express your future goals and aspirations. Don't be afraid to be honest about your current stage and your willingness to gain experience and develop professionally.

If you don't know what to write in your bio, start by brainstorming your key experiences, achievements, skills and personal attributes. Consider what sets you apart and what you want others to know about you. Look for inspiration from other bios or profiles in your field, and consider seeking feedback from friends, mentors or colleagues. Don't hesitate to highlight your passions, interests and goals, as well as any unique experiences or perspectives you bring to the table. Remember to keep it concise and engaging, and don't be afraid to revise and refine your bio until it accurately represents you.

How to write a bio FAQ

A short bio, short for biography, is a concise summary of a your life or professional background. It provides a brief overview of your key achievements, qualifications, experiences, and relevant details. Typically written in the third person, a short bio is often used in various contexts, such as professional profiles, social media accounts, introductions for speaking engagements, author descriptions, and other situations where a brief introduction is required. The length of a short bio can vary, but it's generally kept to a few sentences or a short paragraph to provide a snapshot of the person's background and expertise.

How do I write a bio about myself?

What should i include in a short bio, how do you write a fun bio for work, how do i make my bio stand out, related posts.

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How to Write a Professional Bio for Any Situation—Without the Stress

How many times have you sat in front of a blank screen staring at the pesky cursor, wondering why it’s so hard to write about yourself? I’ll bet it’s more than once. Contemplating who you are as a human being is an exercise in mental (or existential?) gymnastics. And if you’re trying to write a professional bio, you’re trying to distill who you are and what you do in a way that’s compelling to recruiters, hiring managers, colleagues, potential clients, and other contacts all at once—so it can feel ramped up to Simone-Biles-floor-routine-difficulty levels.

SEARCH OPEN JOBS ON THE MUSE! See who’s hiring here , and you can even filter your search by benefits, company size, remote opportunities, and more. Then, sign up for our newsletter and we’ll deliver advice on landing the job right to you.

Your professional bio is, arguably, the most important text you’ll ever write about yourself. It’s the first introduction to who you are, what you do, and what you’re interested in—whether it’s for a social media platform, a personal website , or company team page. What you choose to highlight may play a role in others deciding to follow you, call you in for an interview, or invite you to participate in an event. It’s an opportunity for you to—in a few lines—showcase your work, competence, and areas of expertise. So you’d better stick the landing.

But don’t worry too much: You don’t have to be the Simone Biles of LinkedIn to write a professional bio. We’ve gathered the steps, template, examples, and bonus tips you’ll need to write a bio for any occasion.

How to get started on your professional bio

We’ll get to the good stuff shortly (read: the template and examples), but before you put pen to paper or fingers to keyboard, there are a few things you should know—about yourself.

Your bio shouldn’t be a laundry list of accomplishments, but a window into the person behind the accolades. You’re more than your most recent position (especially if you have a trendy startup title; I’m looking at you, ninjas and rock stars), so think about the strengths that make you good at what you do and the qualities that make you unique. These are what you want the person reading your bio to come away knowing.

If you’re drawing a blank, try to answer these questions before you start writing:

• How have you personally helped your company, department, or clients?
• Which of your accomplishments would be most impressive to your entry-level self?
• What makes you most valuable in your role?
• What’s one thing not in your job description that relates to why you’re so successful? Maybe you want to include a line about volunteering, about writing in your free time, or about a previous role.
• Why do you do what you do? What do you believe about your field that drives you to do the work you do each day?

Once you’ve got all that down, you’re ready to get it into your professional bio.

Professional bio template

The template below is designed to help you write a “master” professional bio that you can then tweak for different situations. This template is meant to offer you a general framework only—if you find that you need to add an extra couple of sentences or determine that a section we’ve included doesn’t feel relevant to how you wish to present yourself, feel free to tweak it.

[Name] is a [role] who [how you help clients, customers, or your employer] by [something unique about your process or output]. [First name] [knows/believes] [what you know/believe about the work you do].

[First name] has [landed/secured/garnered/worked at/supported/mastered] [insert your most compelling experiences, accomplishments, and skills]. Currently [he/she/they] is/are [working toward/studying/planning to] [your next professional goal or some way you’re developing as a professional].

[First name] is [trained/certified/awarded] in [relevant trainings, awards, honors, etc]. [First name] holds a [ degree] in [area of study] from [University].

When [he/she/they] is not [brief phrase that describes what you do], [First Name] [can be found/enjoys] [brief description of compelling interests or hobbies you’d like to share].

Here’s an example of how this template could look filled in:

Matthew Chang is a social media manager who excels at creating campaigns and posts for nonprofits that make followers take action by combining strong writing and design with insights about the org’s  audience. Matthew believes that the right post, seen at the right time, can inspire people who believe in a nonprofit’s mission to help the causes they care about and ultimately allow that org to make a bigger impact.

Matthew has driven more than 10,000 social-influenced donations to three different nonprofits, with over $200,000 raised for important causes. Currently they’re working with GoodBoyGirl dog rescue to inspire not only donations, but also pet adoptions through Instagram, Facebook, and TikTok posts. (Matthew is always happy to share pictures of dogs they’ve helped find forever homes!)

Matthew holds a HubSpot Social Media Certification, and has taken several graphic design courses through The New School. They hold a bachelor’s degree from UCLA where they double majored in marketing and English.

When they’re not crafting social media campaigns, Matthew can be found biking around the city with their chihuahua Kyra on their back (don’t worry, the pup has a tiny helmet!) or taking in a Broadway show.

How to adapt your bio for different situations

Now that you have your “master professional bio,” you’ll want to tweak it for different situations.

For each iteration of your bio, imagine a specific reader and what they’d want to know about you, and then write for them. For instance, let’s say you’re on an alumni panel for your college. Student attendees will want to know what they should be doing now to get the career you have. In this case, your bio should reflect less of your day-to-day work responsibilities and more of the past campus activities, classes, and early-career internships and jobs that led you to where you are.

We’ve outlined specific advice for some of the most common scenarios where you’ll need to write a professional bio below—along with examples.

1. Your LinkedIn summary

Start by identifying how you use—or would like to use— LinkedIn . Are you content with your job, but looking to expand your network? Are you trying to attract recruiters?

Whatever you’re seeking, your LinkedIn summary should support your activity on the site; a profile focused on networking within the industry will read differently than that of someone aggressively hunting for a new job. Once you’ve identified your purpose, it will be much easier to tweak the above template for your LinkedIn summary. You’ll still want to lead with your position and other info from the first paragraph of the bio template. Then move onto whatever skills or accomplishments are most relevant to your LinkedIn goals. Last, share those goals.

Here’s an example of a LinkedIn summary that follows this strategy:

As a field sales manager with over eight years of experience driving market share growth in designated territories, I have mastered the ins and outs of pharmaceutical sales and territorial prospecting. After honing and executing these specialties to reach numerous company goals, I was honored with an invitation to join the National Marketing Council. Now, I spend the majority of my time brainstorming sales strategies and connecting with other industry professionals who are interested in talking shop.

You can always add supporting content on either side of this skeleton paragraph, such as a personal anecdote, previous positions, or a mission statement. If you need a bit more inspiration, look to your recommendations for outside opinions on what makes you special.

Read More: 5 Templates That’ll Make Writing the Perfect LinkedIn Summary a Total Breeze

2. Your Twitter bio

Even a snappy, 160-character bio can help set you apart. To write a great bio for social media, grab the first two sentences of the bio we just drafted. We’ve crammed a lot of great info in there: who you are, what you do, who you do it for, how you do it, and what you believe about the work you do. Then make sure you’re stating it as succinctly as possible. Finally, squeeze in your pizazz. Key word: squeeze. Don’t focus on unrelated quirks or superfluous details.

For example:

Software engineering whiz @Belly spreading nuggets of coding gold related to mobile applications. 8-year member of @IEEEorg, aspiring member of The Avengers.

If you’re looking to create a more serious social presence, though, you may choose to leave out the pizazz while including all the same important info:

Proud 8-year member of @IEEEorg and lead software engineer @Belly. Passionate about innovations in coding and mobile applications.

3. Your company website blurb

A bio for your company website (like on a team or staff page) is where you can opt out of some standard details, such as your title, in favor of things that distinguish you as a pro (or a person). After all, anyone reading this knows where you work and your job title will likely be listed by default. So you can use the second and third paragraph of the template to craft a bio focused on what makes you unique.

Margot has exceeded every Clarabridge sales goal by at least 84%, which landed her in the top CEM-seller spot and prepared her for the challenging position of strategizing sales tactics for the National Association of Sales Professionals. Her keen and innovative insights in the areas of forecasting and sales force development have enabled Clarabridge to emerge as a national leader, with a sharp and qualified team in tow to maintain the standard she helped set.

If that’s too formal for the culture of your office, and all your colleagues mention their favorite food trucks, you can aim for a 50-50 split between the professional and personal—or whatever balance suits the company’s brand.

Margot tops the sales charts at Clarabridge. In fact, she’s beat every goal by at least 84% without ever missing a practice as the coach of her son’s (undefeated) soccer team. Fueled by loaded nachos, she landed the top CEM-seller spot and took on a position brainstorming sales tactics for the National Association of Sales Professionals. Not only is she a pro when it comes to forecasting and sales force development, but she can also advise a team on where to find the best free events in the city on any given weekend.

4. Your personal website or portfolio “About Me” page

Here’s where you want to lay it all on your audience. You can use as much of the bio you wrote from the template above as you see fit and feel free to expand on whatever sections you’d like. Craft your “About Me” page so potential partners or employers understand what you can do for them and why you’re the person they should hire .

Chad Wilborn takes complex technical ideas and distills them into user-friendly visuals to improve digital marketing campaigns for companies along the West Coast. He has an education in traditional advertising and a background loaded with marketing and graphic design projects, centered around modernizing the consumer experience. Chad’s portfolio demonstrates his ability to capitalize on every pixel for the overall benefit of startups or established enterprises trying to reach consumers. His services have won multiple design and branding awards, and he is excited to help add your company to his list of successes.

But don’t forget your brand ! If you want to showcase yourself in a more unique or quirky light, opt for a first-person version with more light-hearted language.

I am a modern magician, except I transform complicated technical ideas into user-friendly images before the eyes of your company’s customers. I believe in telling relatable stories through graphics, so I studied the basics of traditional advertising before working my magic on corporate marketing projects for companies along the West Coast. My portfolio showcases a lineup of my most recent tricks, which range from visual startup campaigns to Fortune 500 projects—each of which have won design and branding awards. I’m always ready for new design opportunities and have plenty of room up my sleeve for a few more award-winning performances.

A few more tips

Keep these in mind as you write your professional bio, no matter where it’s going to end up:

• Know your limits: Just as your resume is best when it fits on one or two pages, your bio likely also requires a certain length. Whether it’s two sentences, two paragraphs, or 160 characters, respect the limit or risk it being arbitrarily chopped down.
• Avoid jargon and buzzwords: When you spend nearly a third of your life at work, it’s easy to forget that the rest of the world doesn’t speak your industry’s (or company’s) language. Use your bio to share facts and impact in terms everyone will understand.
• Use your own voice: Write about what you know best and write the way that you talk. If your bio readers ever meet you in person, they should feel as if they already know you.
• Write more than one draft: Don’t just throw something together and send it off. Write it, sleep on it, then come back to it and ask: “Would I want to meet me?” Or better yet: “Would I want to hire or work with me?”
• Don’t forget to update your bio: Your bio should evolve as you do. If you start looking for jobs in different industries, have a new and exciting accomplishment to note, or just feel ready for a refresh, go for it. Now that you’ve got this draft down, it’ll be easy to rework your professional bio.

Alex Honeysett , Adrian J. Hopkins , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.

How to Write a Bio Like a Pro: The Do’s & Don’ts (+ Examples)

by Mel Wicks

on Jul 21, 2023

Writing a good bio is hard.

You have to knock ’em dead with two or three dazzling sentences that show you’re a likable, credible, and accomplished expert.

When readers read your bio (aka byline), they must believe you’re the answer to their prayers — a superhero who will swoop in and solve the big problem keeping them awake at night.

(And if you’re a freelance writer , your short professional bio should make a potential client want to hire you on the spot.)

No pressure, right?

Here’s the good news:

Learning how to write a compelling bio that dazzles readers doesn’t require feats of strength or the ability to leap tall buildings in a single bound.

And, best of all, it’s a process that works whether you’re doing a professional bio, a personal bio, an author bio, or a Facebook, Twitter, or Instagram bio.

Let’s dive in.

But first, we’ll look at a few short bio examples that make readers run for the exits…

The 6 Common Bio Blunders That Make You Look Like an Amateur (And What to Do Instead)

1. making it all about you.

Thanks for sharing, Jill. But do I really care? Nah.

It’s confusing, I know. “Bio” is short for biography, which suggests it should be all about you.  But the main purpose of your author bio is to show your audience how you can help them solve their problem with the professional skills you bring to the table, all within a short paragraph.

So, it’s not about you, Jill. It’s about them.

What to Do Instead:

In this post on sensory words , using almost the same number of words as Jill, Kevin gives us just enough information about himself to tell us what he does and how he helps his audience.

It’s clear, precise, and focused on the outcome, not on Kevin. He uses powerful words and phrases like “hone their writing skills,” and “stand out from the crowd,” which directly target the deep-rooted desires of aspiring writers . He speaks their language.

Here’s another tip: It’s usually best to write in the third person, as Kevin does in the above bio example. It’s more professional.

2. Writing a Condensed Resume, or a Laundry List of Accomplishments

Your professional biography is not a dumping ground for your career path, job titles, and qualifications. It’s a tiny elevator pitch that’s selling you as a credible solver of your reader’s problems.

So don’t list every degree you have or talk about your first job out of school. Readers don’t really care. They only care whether or not you have the solutions they are looking for.

Your should only include details about yourself that directly relate to your intended audience’s problem.

Think about your career accomplishments, education, and skill set, and then carefully select the most pertinent facts that are going to impress the audience you are writing for. Like this :

Jessi tells us the most important thing about herself (that she is a book editor), and what she can do for her audience (get their books into print ), while establishing her credibility (“best-selling,” “editor-in-chief”).

Everything she mentions is designed to appeal to the audience she’s trying to reach.

3. Sharing Irrelevant Details or Stuff You Think Your Audience Should Care About

This sample bio is from someone whose expertise is content and affiliate marketing , although he hides it well.

Much like your degrees and career path, your audience doesn’t care about your hobbies, passions , and personal details either, unless they directly impact the problem they’re trying to solve.

As mentioned earlier, only share the details that your audience will find relevant — not every little thing about you is a super-duper important detail your target audience will care about.

If you’re mad keen on knitting and you’re writing for an arts and crafts blog , then go ahead and mention your passion. It’s relevant. But don’t tell them about your cat, unless Fluffy can knit too.

4. Trying to Cram Too Much In

Okay, so you’ve managed to include only relevant details about yourself, so you’re safe. Right?

Not if you included too many of them.

Like this one from Jo. She’s had an impressive career with many accomplishments, but her bio feels endless:

This is way too much information.

Writing your own bio can be hard. Sometimes you’re too close to the subject matter to realize what’s important and what can be left out. But your bio isn’t the place to share your entire life story and every single notable accomplishment, and it certainly shouldn’t have an endless word count. You need to be picky.

With some careful pruning, the real gems hidden away in Jo’s personal biography can be given center stage:

Go through your bio word by word and ask yourself, “Does this bit of information make any difference to my audience?”

If the answer is no, take it out, and limit your bio to two or three sentences.

5. Being Overly Formal (a.k.a. Boring)

If you’re anything like me, you had to read this bio more than once to get a sense of what Joe does. It’s way too formal. Most people will just glaze over this.

Instead of using stilted words and phrases like “maximize their online real estate” and “engender business growth”, Joe missed a great opportunity to showcase his personal brand and make himself stand out from the crowd.

Perhaps he could have started with something like:

Do you see how that might grab a few more eyeballs, cut through the noise, and make an impact with his target audience of doctors?

6. Being Vague (or Overly Woo-Woo)

Hands up, whoever doesn’t have a clue what this person is talking about. What does she do? How does she help solve my problem? Why should I be interested in her?

You need to avoid ambiguous phrases and boring metaphors like “inspiration for growth” and “find their way through the dark.” These phrases might have a nice ring to them, but they mean very little to your reader. They’re too open to interpretation.

You don’t have time to beat around the bush in your bio. Get straight to the point. Like this:

In two sentences, Cecile tells me everything I need to know about what she does and how she can help me. No fluff , no messing about, and a juicy opt-in bribe to seal the deal.

How to Write a Bio That Begs to be Clicked

• Introduce Yourself with a Bang
• Call Out Your Audience and Say How You Help Them
• Offer an Irresistible Reason to Click

So now you can see where you might’ve gone wrong with your bio after you started your blog , and you’re dying to write a new version of it. But how do you ensure your next bio won’t commit the same blunders?

Easy. Just follow these three simple writing tips for pumping out a professional bio that your ideal readers can’t resist clicking.

1. Introduce Yourself with a Bang

This is where you tell the audience who you are and what makes you different (while avoiding the common blunders we’ve just discussed). You need to spark their interest and curiosity and get them to say, “Tell me more.”

Let’s start with this example from a blogger in the personal development niche.

This tells me what Sue does, but it’s rather dull and same-y in a sea full of personal development blogs. For a first sentence, it’s too bland. There’s nothing here to set her apart or pique our interest.

Let’s give it a twist:

That sounds a bit more interesting. Sue manages to appeal to her audience on different levels by sounding educated, professional, and personable at the same time. Describing herself as an “agony aunt” downplays the more clinical “social scientist.”

I’m curious to know more, and it certainly makes her distinctive.

But there’s another angle Sue could take:

Now, this one is more similar to the first example, but the difference is that it adds more credibility — “certified psychologist” sounds much more credible than “has a degree in,” which suggests she’s fresh out of college — but it also sets her apart more.

She has a specialty, which gives her ideas on the topic more weight than others. If you suffer from social anxiety, you’d want to listen to the expert on it, right?

Compare also:

This version goes even further in establishing Sue’s credibility. Not only has she published multiple books on the topic of social anxiety, but she’s even been featured on some well-known media channels, adding social proof to her expertise.

We’ve talked before about not delivering a laundry list of accomplishments, but if you have specific accomplishments that make you stand out, those are worth including.

Here’s an excellent author bio example that both offers a point of interest and adds credibility:

Jessica doesn’t just say she’ll help you write a business plan, she mentions she has an “outside-the-box approach,” which immediately makes you curious what that approach is. Then she steps it up even more by mentioning her approach has collectively raised $50 million in financing. That’s nothing to sneeze at and creates instant credibility.

It’s an killer bio that will absolutely pique her audience’s interest.

2. Call Out Your Audience and Say How You Help Them

Remember, this isn’t about you, it’s about what you can do for your audience. So you need to define who they are and what problem of theirs (their key fear or desire) you can solve.

You should aim for both a logical and emotional connection.  It’s tough, but do-able.

Let’s take a look at Kim , a blogger from another highly-competitive writing niche , parenting:

By using language most parents will relate to and zeroing in on their fears, Kim makes a strong emotional connection. At the same time, there’s no mistaking the practical (logical) solution Kim offers.

Note: Of course, Kim’s bio would be even further improved if she had a call to action that linked to an incentive rather than her homepage. More on that in the next step!

Here’s another example :

Jessica clarifies immediately who she helps (busy people) and how she helps them (by re-energizing them through food, yoga, and wellness strategies).

You must be absolutely clear about this. If readers can’t identify themselves in your bio and see you have the solution they’re looking for, they will move on.

3. Offer an Irresistible Reason to Click

You’ve told your audience who you are, what you do, and how you can help them. You’ve impressed them with your credentials and sparked their curiosity.

They’re ready to move to second base, but they need that last push. An irresistible reason to click through to your site and sign up. You need to offer an incentive.

Take a look at this bio :

Boom! In 46 personality-packed, carefully curated words, Henneke tells us who she is, what she does, how she can help, and then gives us a gold-plated reason for parting with our email address .

Her free report is 16 parts, but it’s “snackable,” which makes it sound very easy to digest. And it’s for “busy people,” which shows Henneke understands her audience. She promises results and cleverly relates this back to her own blog, Enchanting Marketing.

Unfortunately, we can’t all steal Henneke’s near-perfect bio, but we can use it as a fine example of how to write our own.

Ready to Write Your Best Bio Ever?

Writing a bio like a superhero is simple, but it’s not easy, so give your bio the time it requires. You should brainstorm several options for each of the steps.

Whether they’re concluding an article you’ve written or they’re inside your Instagram bio (or Twitter bio, Facebook bio, LinkedIn profile, or, heck, any other social media profile), a great bio is hard to craft. But, they are also one of the most effective pieces of marketing you can create when you get it right.

You now know how to write a bio your audience will love. They’ll want to know more and they won’t be able to resist your free offer.

They’ll see you as a credible, personable problem-solver. Their problem-solver.

And they’ll click through to your personal website, ready and willing to hand over their email address to their new blogging superhero.

Note: For a handy visual reminder of the six bio blunders you can download or share on your own website, check out the image below:

Embed This Infographic On Your Site:

<!—– Copy and Paste This Code Into Your Post —-><a href=”https://smartblogger.com/how-to-write-a-bio/”><img src=”https://smartblogger.com/wp-content/uploads/2017/11/6-common-blunders-v3.png” alt=”The 6 Common Bio Blunders That Make You Look Like an Amateur (And What to Do Instead)” width=”700px” class=”noa3lazy”/></a><br></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><a href=”https://smartblogger.com/how-to-write-a-bio/”>The 6 Common Bio Blunders That Make You Look Like an Amateur (And What to Do Instead) from SmartBlogger.com</a></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p>

The ultimate toolkit for becoming one of the highest-paid writers online. Premium training. Yours for free.

Written by Mel Wicks

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The Best Short Professional Bios (Examples + Templates)

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Summary. To write a short bio you should first make an initial introduction introducing yourself in the first or first person. Your short bio should include your brand, your accomplishments, and your values and goals. Your short bio should be one to three short paragraphs or four to eight sentences long.

Knowing how to write a concise, informative, and interesting biography about yourself can help throughout various parts of the professional process. You can use your bio to capture the attention of potential employers or clients and convince them to choose to employ or work with you.

In this article, you’ll learn more about what goes into a short bio and how to write one, and you’ll also get to see some short bio templates and examples to help you get an idea of what yours should look like.

Key Takeaways

A short bio serves to introduce you, your achievements, and what you offer professionally to potential employers or clients.

It’s important to keep your bio brief so that readers stay engaged and will remember your main points.

You may need to adjust your bio for different audiences, as your clients may want to know different information than a recruiter would.

Talk about your skills and accomplishments in your bio, but don’t exaggerate them.

What Is a Short Bio?

How to write a short bio, what to include in a short professional bio, short bio examples, short bio templates, tips for writing a short bio, writing a short bio faq.

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A short bio serves as your introduction to the professional world. In terms of finding or expanding on your job, a bio will cover your:

Work history

Achievements

Any other relevant professional information

Think of it as a professional memoir that a hiring manager or consumer can read and understand quickly. It’s usually about one to three paragraphs depending on experience.

There’s an emphasis on being succinct when it comes to writing a professional bio. This is because a bio is supposed to be a preface to attract recruiter attention and incline them to reach out for more information. Many readers will get lost or bored with a lengthy bio.

Using a short bio can be helpful across very different industries, from marketing to accounting, from psychiatry to sales.

You’re probably familiar with providing short bios on social media websites and applications. While the information and skills you include in a professional bio may differ, the general formatting is similar.

There’s a lot of considerations to take into account when writing a short bio, and it can quickly become intimidating. Deciding what information is relevant and how to keep it near 140 characters is no small task.

If you’re having difficulty writing a short bio, follow the outline below to craft an introduction that engages your reader.

Make an initial introduction. You can’t jump right into everything you’ve done and what you want to do in the future before introducing yourself.

Your bio’s first sentence should begin with your full name in the third person or introduce yourself in the first person and continue to briefly outline your most notable skills and accomplishments. It’s a good place to state your current job and employer.

Go deeper with what motivates you. Once you’ve catchily illustrated who you are in your short bio, you can use the second sentence to describe your motivations for your work.

Stating what drives you to do the work you do is essential to employers and customers alike. Whether you work as a physician or fitness consultant , there’s a reason why this is your profession, and you should explain that in your short professional bio.

Describe your accomplishments. Your short bio is for detailing why you’re the ideal candidate to be trusted with handling an employer or consumer’s business. By describing your prior accomplishments, you let them know what you could offer as an employee and how you’ve succeeded in the past.

While you should avoid sounding braggy, the reader is looking for information about what your qualifications are , and your accomplishments generally measure these qualities.

Even though you could probably go on for ages about the details of your accomplishments, save that for an interview . In a short bio, only include the most impressive of your achievements to outline.

Accomplishments relevant to a short bio could include:

Impressive results on a project

Former promotions

Awards received in your field

Certifications received

Include contact information. The purpose of a short bio as either a business or a job seeker is to inspire the reader to reach out. Without contact information, this pursuit becomes futile. Make sure your short bio has some way to contact you at the end.

Relevant contact information may include:

Phone number

Professional networking profile

A short professional bio includes:

Your full name. You can choose to write your bio in the first person (I, me, my) or third person (he, she, they), but either way, you need to include your full name at some point. Branding doesn’t work so well without a brand name (i.e., you!)

Your brand. Of course, if you have an actual brand that you’re trying to market, you should include the brand name as well.

What you do. Summarize what you want the reader to know about what you do in one sentence — tricky, we know.

Your accomplishments. For a short bio, you can stick with just one major accomplishment from your professional life. Or, if you have a string of impressive achievements, try condensing all of them down to one sentence.

Your goals and values. Let the reader know what makes you tick — why do you do what you do and what do you hope to achieve with your work? People are compelled by a story more than anything else, so it’s important to get this part right.

Something personal (optional). If you have a quirky tidbit about yourself you’d like to include, go for it. Just make sure it doesn’t throw off te the tone of the rest of your bio.

Contact info (optional). If your bio is serving as a call-to-action to drum up business or get leads on job opportunities, it makes sense to include your contact information at the end of your bio. It’s not necessary if that information is available elsewhere on the page , though.

Entry-Level Job-Seeker Bio Example

Mitchell Morrison is an upcoming video producer and editor who believes in the art of visual organization. He is a recent graduate from the University of Washington and focused on post-production during his time studying there. He was introduced to the magical world of visual art production by watching his father work on editing commercials growing up and has been working towards his dream of becoming a video editor ever since. During his last year of college, Mitchell participated in a competitive internship with Digital Space Films. He was chosen out of 2,000 applicants based on his academic portfolio and personal statement essay. This internship was an incredible learning experience and resulted in three professional accreditations for music video editing. Mitchell currently lives in Seattle, Washington pursuing freelance opportunities and spending time with his Dog, Pikachu. To get into contact with Mitchell: MitchellMorrisonVideo.com/contact

Working Professional Website Bio Example

Lisa Kennedy is an experienced real estate professional. She knows how important a home is for long-term happiness and has invested her career in putting people in the house they’ve always dreamed of. Lisa was driven to pursue real estate from her passion for helping people during life-altering times, and a keen interest in high-end, luxury homes. She’s been working in the real estate industry for ten years and in that time has assisted over 3,500 people in finding homes. She was educated at the University of Los Angeles with a bachelor’s in business management. She’s worked for some of the most respectable Real Estate companies in Los Angeles and individually under her agency “Kennedy Homes.” Lisa has also been published in Real Estate Quarterly Magazine as the 2017 winner of the “Top Luxury Home Seller” award. Lisa loves the culture of Los Angeles and has been living there with her family of five since she graduated from college. She enjoys spending her free time exploring towns along the West Coast and swimming. If you’d like to get in touch with Lisa: Email: [email protected]

Professional Networking Profile Bio Example

Bianca Jones Marketing Manager Miami, FL The first step towards customer satisfaction is being reached by stellar product marketing, and that’s what I aim to provide. My professional experience as a product marketing manager has allowed me to assist many organizations in improving their sales margins and audience response to emerging products. I’ve brought dedication and positive results to the companies I’ve worked for because I am passionate about product perception, marketing, and business statistics. What drives a product to success interests and inspires me. I specialize in long-term growth strategies and audience outreach. In addition to eight years of experience in professional product marketing, I have also published two books on creating a career as a marketer called “What to Do After Your Bachelor’s” and “A Marketer’s How-To.” If you’re interested in learning more about how to market your business better, or just discuss more, feel free to contact me by email at [email protected].

Your first choice is whether you want your bio to be written in the third person or first person. These short bio templates show both options, and also include different ideas for what to include, and how. Feel free to pick and choose your favorite parts of each of the two.

[Full Name] is a [job title] who [believes/knows] in the power of [what you do]. [He/She/They] began their journey in [field] by [how you got started in the field], and now dreams of [what you hope to accomplish]. [His/Her/Their] biggest accomplishment to date has been [your biggest accomplishment]. [Full Name] lives in [where you live] and participates in [a hobby/interest]. To get in touch with [Full Name], call/email/message me on [how you’d like to be contacted].

I am a [job title] who helps [who you help] [what you help them do]. It’s my belief that [your unique perspective on the field]. In the past [# of years] years, I’ve [major accomplishment #1] through [how you accomplished it]. I have a passion for [your professional passion], but on the side, I also enjoy [personal passion]. Get in touch with me today at [contact info] — I look forward to talking with you about [what you want to talk to your readers about].

You have a firm grasp of the structure of a short bio and what to include. Now, you may need some tips for how to polish your short professional bio and make it stand out from the competition.

Be mindful of length. While you’re probably getting sick of hearing that your bio should be short, it’s good to keep in mind throughout the writing process. It’s easy to go off on a tangent while trying to include everything relevant or rationalize, making your bio too long.

Avoid this impulse. The point of a bio is that it’s limited. You want to intrigue the reader enough to inspire them to seek more information about you or your services.

Tailor your bio to your intended audience. Whether you’re using a short bio to attract a particular customer base or potential employer, tailoring it to fit their wants and needs is crucial. Consider your intended audience base and what they’re looking for in a candidate or service.

Be genuine. Your short bio should be an authentic representation of your traits, experience, and personality. People are repelled by what they interpret as stretching the truth. If you’re being received as disingenuous by the reader, they’ll probably move on.

Proofread. The only way to steer clear of errors in your short bio is by proofreading it. Imagine a hiring manager being completely interested in your bio.

They love what you have to say about yourself and find your prior experience enticing. That is, until they come across a mistake that clearly shows you didn’t do proofread or edit.

Include links to your portfolio, website, or networking profile. One way to circumvent the confining factor of keeping your bio short is by including links to more detailed sources.

This can be in the form of linking your portfolio or website to allow the reader to go deeper into your discussed skills if they please, without taking up more space in your bio.

Implement these links seamlessly into your bio by attaching them to anchor words that describe what clicking will lead them to.

Add some personality. You aren’t the only person who has an impressive list of accomplishments to put on a bio, so you’re going to need to find some additional ways to make an impression.

What should a short bio include?

A short bio should include your name, what you do, and your achievements. You should also include your company or product’s brand, if you have one, and your goals and motivations for doing what you do. This humanizes you and helps you stand out from the rest of the pack.

How long is a short bio?

A short bio is typically one to three paragraphs long. These should be short paragraphs though, as other experts say that between four and eight sentences is the ideal length for a short bio.

What makes a good bio?

A good bio is succinct and memorable. Readers don’t want to spend long reading about your professional and personal life, so go back and cut it down to the important parts multiple times after you draft it. You might be surprised at how little you actually need to include.

What should you avoid putting in a short bio?

You should avoid including anything negative or arrogate. It’s never a good idea to write anything negative about previous jobs or employers. Only include positive things in your professional short bio.

It’s important to include your achievements in a short bio, but there is a fine line between mentioning your achievements and bragging about them. Stick to the facts when talking about your accomplishments.

Fremont University – Building Your Professional Bio

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

Don Pippin is an executive and HR leader for Fortune 50 and 500 companies and startups. In 2008, Don launched area|Talent with a focus on helping clients identify their brand. As a Certified Professional Resume Writer, Certified Digital Career Strategist, and Certified Personal Branding Strategist, Don guides clients through career transitions.

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5 Tips for Writing a Small Business Owner's Biography

• Small Business
• Online Business
• Home Business
• Entrepreneurship
• Operations & Success

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for popular small business websites.

Most professionals, small business owners included, can benefit from having a well-written and professional biography. The main goals of a professional biography are to give the reader an accurate sense of who you are and what you do, establish expertise and credibility, and qualify your experience and background. An interesting biography that accomplishes all of these things can help you develop trust in you and your brand, making it a powerful tool for your business.

There are many ways a small business owner can use a biography. Some ideas include:

• Incorporating it into your marketing materials
• Providing it to clients with proposals
• Submitting it with speaking, presenting, and teaching applications
• Posting it on your website and blog
• Including it in any books, e-books, reports, or professional documents you create

While you may have several different versions of your bio that you use in the different outlets listed above, all versions start with one well-written, comprehensive summary of who you are, where you came from and what you do. In fact, you should have three versions of your bio to start — short (one to two sentences), medium (one to two paragraphs) and long (three to four paragraphs).

To get you started, here are some tips for writing a biography that you can use in your small business over and over again.

Include the Basics

One of the great things about a well-written bio is flexibility. You can include as much or as little information as you want. Typically, though, there are some universal elements you will usually want to include in your bio. For example, most bios include:

• Current job, business or professional experience
• Publications or presentations you have completed
• Educational background
• Professional memberships you currently hold
• Awards, honors, and certifications you have received
• Your contact information

Grab the Reader's Attention

Remember that most people who will be reading your bio are strangers who know very little about you. Start by introducing yourself and using an attention-grabber to draw the reader in and make them want to learn more about you. Using a conversational voice throughout will also make it easier for your readers to follow along.

Write It In Third Person

Many professional bios are written in the third person, using "he/she/they" instead of "I." Presenting your bio as if someone else wrote it for you provides a distinction between you and the writer (even if it is understood that it is the same person). The third person also enhances professionalism and makes people more willing to trust what is being said.

Get a Little Personal

Don't be afraid to include some personal or unique information about yourself in your bio. Consider including a headshot of yourself, quotes or testimonials from clients , and links to examples of your work. You may also want to mention whether or not you're married with children and where you reside. Depending on the outlet, you may even want to add a sentence or two about your favorite hobbies or pastimes.

Update It Frequently

Your experience and qualifications change, so your bio should not be viewed as a static document. You should modify and update it periodically to reflect changes and to keep it fresh. And make sure you're using the most recent version whenever you pull a copy to use in your business.

As a small business owner, a bio gives you an opportunity to summarize your qualifications, highlight some interesting facts about yourself, and inject a little of your personality. Start by writing a draft using the tips above, then hand it off to a friend or colleague for review. Use the feedback you receive to fine-tune your bio and create a few different versions. Before you know it, you will have a very powerful tool to use in your small business.

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How to Write a Biography: 11 Step Guide + Book Template

So you’d like to know how to write a biography. We can help with that! Learning how to write a biography doesn’t have to be intimidating. In fact, it can be a lot of fun!

In this guide, we show you how to write a biography from the initial book idea all the way through to publishing your book , and we throw in a free template to help you on your way. 

Ready to learn how to start a biography ? Let’s jump right in. 

Get Our 6″ x 9″ Pre-Formatted Book Template for Word or Mac

We will send you a Book Template for US Trade (standard paperback size).

How to Write a Biography in 11 Simple Steps

Here are the steps you need to take to learn how to write a biography:

1. Read other biographies 

Austin Kleon, Author of Steal Like an Artist , says “the writer tries to master words. All of these pursuits involve the study of those who have come before and the effort to build upon their work in some way.”

In other words, if you want to learn how to write a biography, you need to read the best biographies written by other excellent authors!

In this case, it would behoove you to read several biographies – whether historical, celebrity, or business biographies is up to you and your sub-genre. 

A good author to start with? Walter Isaacson . He’s written highly acclaimed biographies on everyone from Abraham Lincoln and Steve Jobs to Leonardo Da Vinci and Elon Musk. 

Once you’ve read some well-crafted biographies, you’ll have a better idea of how to start a biography of your own.

2. Identify your subject

In order to learn how to start a biography, you need to choose who you’d like to write about – if you don’t already have someone in mind.  

The most important factor will be, of course, your interest in the person you’re planning to write about. You’ll spend months (or even years) deep-diving into this person’s history, so you want to choose someone who you’re unlikely to tire of. 

When learning how to write a biography, here are few factors to consider: 

• How impactful has your potential subject’s life been? In other words, will people care to learn more about this person? 
• How readily available is information about your potential subject? Biographies require extensive research, so it’s critical to choose someone who has enough information out there to dig into! Consider whether your subject has done interviews, written journals, has family or a partner willing to speak with you, and more. 
• Are there already books written about your potential subject? Just because there’s an existing biography about the person you’re interested in doesn’t (necessarily) mean you can’t write another one. But if there are two or three biographies, you may want to reconsider. If you do choose to write about someone who has already been well-documented, be mindful about approaching the topic with a new angle or perspective. For instance, there are several biographies about George Washington, but author Alexis Coe wrote one about how Washington isn’t “quite the man we remember.” This brilliant iteration has over 12,000 ratings on Goodreads .
• Is there a market demand for a book about your potential subject? If you’re learning how to write a biography, you need to be mindful of whether folks will want to read it. Do some research to determine if readers will be receptive to a book about the person you’re interested in. 

Related: Is a Biography a Primary Source?

3. Get permission to write about your subject

We’ll start by stating the obvious. It’s a good idea to get permission to write about your subject, even if you’re not legally required to. For one thing, it’s just good manners. Plus, you’re much more likely to get unfettered access to the information and sources you need to write your book. 

But do you have to get permission? It depends.

In some cases, if your subject is considered a “public figure,” permission may not be required. The definition of a public figure varies depending on your jurisdiction, so you should always consult a lawyer before writing a biography. 

If you do decide to proceed without permission, be mindful of how your book will be received and any legal issues that may arise. That’s why we always recommend asking permission from your subject when learning how to write a biography.

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4. Create an outline

The next step of learning how to write a biography is to outline your story. It’s critical to outline your biography before you begin writing it. Among other things, it helps ensure you cover every topic you’d like to and get the book in the correct chronological order. It also helps you identify themes that emerge as you organize your ideas. 

Need help creating your outline? Learn how to do it (and take advantage of free templates!) in our guide to outlining a book . 

5. Select a working title (using a title generator) 

Now is the fun part of learning how to write a biography! It’s time to create a working title for your book. A working title is just what it sounds like: it’s a title that works – for now. 

Of course, it’s helpful to have something to call the book as you’re working on it. And it encourages you to think about the message you’d like your book to convey. When your biography is complete, you can always do a little more research on how to write book titles for your specific sub-genre and update your working title accordingly.

Or, you can decide you still love your initial title and publish your book with that one! 

We’ve made it easy for you to develop a working title – or multiple – using our book title generator . 

Book Title Generator

Don't like it?

6. Write a rough draft 

Okay, now it’s time to start writing your rough draft. Don’t be intimidated; just focus on getting something down on the page. As experts on all things writing and self-publishing, we’ve got a rough draft writing guide to help you get through this phase of writing a biography.

Remember to be as balanced and objective as possible when learning how to write a biography.

Make good use of your primary and secondary sources, and double-check all of your facts. You’ve got this!  

7. Self-edit

There are several different types of editing that we recommend each manuscript undergo. But before you give your rough draft to anyone else to review, you should edit it yourself. 

The first step to self-editing?

Take a break! It’s essential to give your mind some time to recuperate before you go over your work. And never self-edit as you go!

After you’ve completed your break, here are a few things to consider as you edit: 

• Grammar. This one is self-explanatory and usually the easiest. You can use an AI editor to make a first pass and quickly catch obvious spelling errors. Depending on prompts and your experience with the tool, you can also use AI to catch some grammar and syntax issues as well.
• Content and structure . This is the time to make sure the bones of your piece are good. Make sure your content flows logically (and in chronological order), no important pieces of information are missing, and there isn’t redundant or unhelpful information. 
• Clarity and consistency. Keep an eye out for any confusing copy and ensure your tone is uniform throughout the book.
• Try reading your draft aloud. You’d be surprised at how many errors, shifts in tone, or other things you’d like to change that you don’t notice while reading in your head. Go ahead and do a read-through of your draft out loud. 

8. Work with an editor

Once you’ve created the best draft you can, it’s time to hire an editor . As we mentioned, there are multiple types of book editing, so you’ll need to choose the one(s) that are best for you and your project when learning how to write a biography. 

For instance, you can work with a developmental editor who helps with big-picture stuff. Think book structure, organization, and overall storytelling. Or you might work with a line editor who focuses on grammar, spelling, punctuation, and the like. 

There are also specialized copy editors, content editors, fact-checkers, and more.

It’s in your best interest to do a substantial amount of research before choosing an editor since they’ll have a large impact on your book. Many editors are open to doing a paid trial so you can see their work before you sign them on for the entire book. 

9. Hire a book cover designer

Once you’ve worked with your editor(s) to finalize your book, it’s time to get your book ready to go out into the world. So the next step in learning how to write a biography is to hire a book cover designer to create a cover that grabs readers’ attention (pssst: did you know that all SelfPublishing authors get done-for-you professional book design? Ask us about it !).

10. Get an ISBN 

The next step in learning how to write a biography is getting an ISBN number for your book – or an International Standard Book Number. It’s a unique way to identify your book and is critical for ordering, inventory tracking, and more. 

Bear in mind that each rendition of your book – regardless of when you publish them – will need their own ISBN numbers. So if you initially publish as a softcover and hardcover book and then decide to publish an ebook with the same exact content, you’ll need 3 total ISBN numbers.

To get an ISBN, head to ISBN.org and follow the steps they provide.  Or reference our guide right here for step-by-step instructions (complete with photos) on how to get an ISBN number for self-published books.

11. Create a launch plan 

Now is the most exciting part of learning how to write a biography. It’s time to get your book out into the world! You’ll need to map out your plan, schedule events , finalize your pricing strategy, and more. 

And you can’t just launch your book in a single day. When you go through all the work of learning how to write a biography, you want your book to succeed – and that requires a strategic marketing plan . Luckily, we have an entire guide to launching a book to help you figure it out. 

Get your free book template!

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Tips for Writing an Interesting Small Business Owner’s Bio

Feb 17, 2022

All business owners should have a well-written, professional bio.

You can use it to develop trust in your brand , market yourself and your company, attract customers, build a customer base, and appeal to investors.  

As the leading internet marketing company in Florida, we are going to share some helpful tips you can use to write a compelling small business owner’s biography.  

But before we delve into that, let’s first discuss what a professional bio is.  

What Is a Professional Bio?

A professional biography is a summary of who you are: where you come from and what you do. This helps establish your integrity and expertise. A compelling bio instills trust in you and your brand.

Where Can You Use a Professional Bio?

Once you have a professional bio, you can:

• Use it as a blurb for any articles, books, reports, or any professional documents you write.  
• Include it in your marketing materials.  
• Add it to your proposals.  
• Post it on your website or blog.  

How to Write a Good Professional Bio

1. start with your name..

If you’re concerned about sounding redundant since your name will be printed above your bio, don’t be. This is one of the few occasions where it’s okay to be repetitious.

2. Mention your company’s name.

After your name, you want to mention your brand or company name. If your company has awards, this is a great place to mention them.

Something like this may seem very simple, but it’s effective. It tells people who you are and what you do right away.

3. Include details about what you do.

Use the next few lines of your bio to describe what you do as a small business owner.  

For example: “Jane Doe is the founder and CEO of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in Florida. She is responsible for running all facets of the business, including sales. Doe has a proven executive management track record and over 20 years of entrepreneurial experience.”

Write down your primary responsibilities first, so your readers can visualize who you are during the day and what you have to offer in your niche.  

4. State at least one professional accomplishment.

To establish your experience, you want to mention what you have achieved in your professional career. This will serve as proof that you are who you say you are.

If you’re not sure what to write down, ask yourself this:

"What have I done for myself or for others that make me a valuable player in my niche?"

As the leading internet marketing company in Florida, we suggest that aside from your professional accomplishments, you should also mention your educational attainment, if you're involved in your community, and in what ways.

Here are some things to think about including:

• Community and industry involvement: How do you show leadership outside the office? Do you participate in charitable activities?
• Education: Where did you attend school? Do you have any academic honors, special training, or certifications?

5. Explain your values and how this guides the way you do business.

Values help build a sense of purpose in the workplace by empowering your employees to work on achieving a common goal.  

Some of the most common company values are those that are related to customer relationships, company growth, and business relationships. These are often translations of your very own values.  

For example, if one of your values is reliability, then your clients can expect that you and your employees will deliver work outcomes to agreed quality standards and timeframes.  

If you’re not sure what your values are, ask yourself the following questions:

• Why do you do what you do?
• What is your vision for your company?
• What gets you up in the morning?
• What values do you and your employees share that will make your business a huge success?

6. Wrap your bio up by telling your readers who you are outside of work.

Give your readers a peek at who you are as a person by describing what you like to do when you're not working. This may include:

• Spending time with family and pets.
• Playing your favorite sports.
• Doing hobbies or interests you love.  
• Side hustles you’re working on.
• Favorite food.

People like to connect with others . The more genuine you feel, the more likable you’ll seem.  

Tips for Writing a Good Bio

Pique The Interest of your Readers

Starting your bio with your name is a great way to draw the attention of your readers and make them want to learn more about you.  

Using a conversational tone in your writing will also make it easy for readers to follow along.  

Tailor It to Your Intended Audience

To make your bio more compelling, you should first identify its purpose and who will be reading it.  

Is it for a publication? Marketing material? A proposal for a client?

Once you know the purpose of your bio, you can customize it as necessary.

For example, if it’s for a client, they’ll want to know more about your achievement and what makes you qualified to earn their trust.  

If it's for a magazine feature, they'll probably want more information about your personal life.  

Depending on your audience, your bio can be formal, funny, or personalized.  

Don’t Be Afraid to Be Vulnerable

People love authenticity . Show people your personal side by mentioning whether you’re married or not, your hobbies, favorite food, and so on.

Depending on the purpose of your bio, don't be afraid to give away a little information about your professional life.  

Update Your Bio

As time goes by, your experience and qualifications change. To reflect this progress, it’s important to update your bio every now and then.  

Is Your Bio Interesting?

Your bio gives you an opportunity to outline your qualifications and feature some interesting facts about yourself. You could even show off a little about your achievements.  

You can use this to establish credibility, build trust, and win over potential customers.  

If you don’t have a bio yet, it’s high time for you to create one! Use this blog to help you get started.  

Need Help with Your Marketing?

Digital Resource is an internet marketing company in Florida. Our team of digital marketing specialists can help you maintain a positive image by managing the spread of relevant information, strengthening your marketing campaigns, and boosting your employer branding.

If you want to improve how your customers and your employers see you and your company, we can help! Contact us today for a free consultation.

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Fill out the form to speak with a marketing expert., related blogs, 7 reasons why your business needs a website, does waking up at 6:30 am contribute to your success, what does "full-service" marketing mean, the future of entrepreneurship in 2023: predictions and insights, want to work for us.

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How to write better bios

by Margot Lester | Dec 10, 2012 | E'ship , Writing/How to Write

Updated June 2023

Originally posted as part of a series for national write a business plan month..

Many just use standard bios when we're asked for one, giving the requester information they could just as easily (maybe even more easily) get from Linkedin . Sure. OK. Fine. But investing just a little time will yield a better bio. Here's how. Use this strategy whether you're writing you own bio or crafting one for someone else.

A strategy for better biographical sketches

For each bio, create a context for the credentials. Of course list experience, degrees, etc., but explain how those skills complement other team members’. Then explain why this person – as opposed to anyone else with similar skills and experience – is on the team. I use the Position-Rationale-Proof Strategy™ for this:

• What you think: Your opinion
• Why you think it: Your reasoning
• How you know:  The proof points (evidence, examples, explanation)

Here’s one I did for someone we’ve just added to our team to work on a specific project:

To write the bio, I worked across and down the organizer, making complete sentences from my notes. Here’s the resulting draft:

Caroline provides a unique perspective and background the project team needs. A senior at UNC, her experience as a recruitment counselor for the Panhellenic Council enables her to create authentic messaging designed to increase college student attendance. Her domestic and international network of 18- to 24-year-olds provides excellent access to our target market. She comes to the project with knowledge and understanding of global affairs and innovation issues, gleaned from coursework in her major, global studies. Pursuing a minor in journalism, Caroline’s covered innovative medical research at the university. Her major and minor give her the experience and context to research and write promotional and educational materials for the conference without a lot of training and staff resources. Caroline is a strong writer with direct experience interviewing international sources and working in a deadline-driven environment. She blogged her study-abroad experience; was a weekly reporter for The Odyssey, a student publication; filed weekly publication-quality features for class; and has experience interviewing medical researchers and international sources. A bonus: Carolina is fluent in French, the language spoken by 115 million people in 31 African nations, many of which are involved in the conference.

[Another example: How to write a recommendation with the PRP ]

The whole process took about 15 minutes , but I did this on my own. You might want to gather your team and/or advisers to complete a What-Why-How for each member together. Use the organizer to take notes, then pull the most relevant Whys and Hows to use in the narrative.

Action Items:

• Add story-telling to the management team section to create meaningful context for investors.
• Use the Position-Rationale-Proof to build out your bios. Download the how-to deck and blank organizer .

Related Content:

• How to frame your business plan
• Tips for entrepreneurs
• Write better reports with the PRP

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How to Write a Biography

Last Updated: May 28, 2024 Fact Checked

This article was co-authored by Stephanie Wong Ken, MFA . Stephanie Wong Ken is a writer based in Canada. Stephanie's writing has appeared in Joyland, Catapult, Pithead Chapel, Cosmonaut's Avenue, and other publications. She holds an MFA in Fiction and Creative Writing from Portland State University. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,877,087 times.

Writing a biography can be a fun challenge, where you are sharing the story of someone’s life with readers. You may need to write a biography for a class or decide to write one as a personal project. Once you have identified the subject of the biography, do your research so you know as much about them as possible. Then, dive into the writing of the biography and revising it until it is at its finest.

Researching Your Subject

• If the subject does not give you permission to write the biography, you may want to choose a different subject. If you decide to publish the biography without the subject’s permission, you may be susceptible to legal action by the subject.
• If the subject is no longer alive, you obviously do not need to ask permission to write about them.

• You may create research questions to help focus your research of the subject, such as, What do I find interesting about the subject? Why is this subject important to readers? What can I say that is new about the subject? What would I like to learn more about?

• For in person interviews, record them with a tape recorder or a voice recorder on your computer or phone.
• You may need to interview the subject and others several times to get the material you need.

• You may also want to visit areas where the subject made a major decision or breakthrough in their life. Being physically in the area can give you a sense of how the subject might have felt and help you write their experiences more effectively.

• When researching the time period ask yourself: What were the social norms of that time? What was going on economically and politically? How did the social and political climate affect the subject?

• You may also include historical events or moments that affected the subject on the timeline. For example, maybe there was a conflict or civil war that happened during the person’s life that affected their life.

Writing the Biography

• You may end up focusing on particular areas of the person’s life. If you do this, work through a particular period in the person’s life chronologically.

• For example, you may have a thesis statement about focusing on how the person impacted the civil rights movement in America in the 1970s. You can then make sure all your content relates back to this thesis.

• Flashbacks should feel as detailed and real as present day scenes. Use your research notes and interviews with the subject to get a good sense of their past for the flashbacks.
• For example, you may jump from the person’s death in the present to a flashback to their favorite childhood memory.

• For example, you may focus on the person’s accomplishments in the civil rights movement. You may write a whole section about their contributions and participation in major civil rights marches in their hometown.

• For example, you may notice that the person’s life is patterned with moments of adversity, where the person worked hard and fought against larger forces. You can then use the theme of overcoming adversity in the biography.

• For example, you may note how you see parallels in the person’s life during the civil rights movement with your own interests in social justice. You may also commend the person for their hard work and positive impact on society.

Polishing the Biography

• Revise the biography based on feedback from others. Do not be afraid to cut or edit down the biography to suit the needs of your readers.

• Having a biography riddled with spelling, grammar, and punctuation errors can turn off your readers and result in a poor grade if you are handing in the text for a class.

• If the biography is for a class, use MLA , APA , or Chicago Style citations based on the preferences of your instructor.

Biography Help

Community Q&A

• Be careful when publishing private or embarrassing information, especially if the person is not a celebrity. You may violate their "Right of Privacy" or equivalent. Thanks Helpful 31 Not Helpful 5
• Have the sources to back up your statements about the subject's life. Untruthful written statements can lead to litigation. If it is your opinion, be clear that it is such and not fact (although you can support your opinion with facts). Thanks Helpful 16 Not Helpful 15

You Might Also Like

• ↑ https://grammar.yourdictionary.com/writing/how-to-write-a-biography.html
• ↑ https://au.indeed.com/career-advice/career-development/how-to-write-a-bio
• ↑ https://www.writersdigest.com/writing-articles/3-tips-for-writing-successful-flashbacks
• ↑ https://www.grammarly.com/blog/how-to-write-bio/
• ↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
• ↑ https://www.plagiarism.org/article/how-do-i-cite-sources

About This Article

Before you write a biography, gather as much information about the subject that you can from sources like newspaper articles, interviews, photos, existing biographies, and anything else you can find. Write the story of that person’s life, including as much supporting detail as you can, including information about the place and time where the person lived. Focus on major events and milestones in their life, including historical events, marriage, children, and events which would shape their path later in life. For tips from our reviewer on proofreading the biography and citing your sources, keep reading! Did this summary help you? Yes No

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