7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

  • Title slide: Company name, topic, tagline
  • The “Before” picture: No more than three slides with relevant statistics and graphics.
  • The “After” picture: How life looks with your product. Use happy faces.
  • Company introduction: Who you are and what you do (as it applies to them).
  • The “Bridge” slide: Short outcome statements with icons in circles.
  • Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
  • “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

the psychology behind a sales presentation

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

  • Before → Here’s your world…
  • After → Imagine what it would be like if…
  • Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

sales presentation

They then drive home the Before-After-Bridge Formula further with case studies:

sales presentation

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

sales presentation

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

sales presentation

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

  • This is about giving them the end picture, not making a sale
  • The end of the presentation doesn’t mean the end of the conversation
  • Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

sales presentation

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

sales presentation

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

sales presentation example

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.


Zuora tells a story by:

  • Laying out the reality (the “Before” part of the Before-After-Bridge formula).
  • Asking you a question that you want to answer (the “After”)
  • Giving you hints to help you connect the dots
  • Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:


You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:


Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

  • What are your ICP’s pain points?
  • What end picture resonates with them?
  • How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

sales presentation pitfalls

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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How to make the ULTIMATE sales presentation

  • Written by: Joby Blume
  • Categories: Sales presentations , Sales messaging , Visual communication
  • Comments: 8

sales head presentation

Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that’s nothing more than a glorified page of notes.

The right sales presentation can be the Excalibur to your rep’s King Arthur. But if you’re sending your troops into battle with a wooden sword, they won’t be terribly successful – or do much dragon-slaying for that matter.

sales head presentation

How to use this article

In this article you’ll find everything you need to know about sales presentations – what they are, how to go about writing a killer one, and how to deliver it like a pro. We’d recommend starting at the beginning – we’ve heard it’s a very good place to start – but you can also use the links below to jump to your favourite bit.

Sales presentations: An overview

Writing a sales presentation: the process, writing a sales presentation: context and competition, writing a sales presentation: persuasive structure, writing a sales presentation: sales presentation introductions, writing a sales presentation: content, writing a sales presentation: a powerful close, designing a sales presentation: visuals.

  • Preparing to deliver a sales presentation
  • Delivering a sales presentation

sales head presentation

Outside of the telephone and email (and CRM), what’s the most important sales tool in most B2B companies? After careful consideration, I think it’s PowerPoint: salespeople use presentations all the time when talking to prospects.

What is a sales presentation: A sales presentation is a talk which promotes a product or service that you are trying to sell, which includes illustrative material such as slides, sketches, or props.

  • Can most reps use PowerPoint properly?
  • Can most marketing departments use it well?
  • Are most reps given adequate slide decks to sell with?
  • Do most reps have the content to enable great visual sales conversations?
  • Are reps still wasting good leads by inflicting ‘Death by PowerPoint’?

sales head presentation

The problem: How many opportunities do you create each month? Think about how valuable those opportunities are – not just in terms of whether you have enough of them, but also your cost per opportunity – all that marketing spend that gets you face-to-face with a prospect. And then how much did you spend on your sales presentation – the sales tool that helps tell your sales story and communicate value to prospects? For a lot of companies, it’s nothing.

People must think that creating sales tools is easy. Just open PowerPoint and type some bullet points to get your message across. Maybe if you’re feeling fancy, ask a graphic designer to take a look.

Never mind that arming your sales teams to read bullet points (even pretty bullet points) won’t work.

sales head presentation

Never mind that the same techniques that work for a charismatic speaker talking to 1000 people at a conference don’t work when your average sales rep is delivering their sales presentation to four people from a laptop.

sales head presentation

Why change: The figures on how buyers feel about sales people and sales meetings suggest a communication failure:  just 22% feel that sales people understand their issues and how they can offer value ( Forrester ). Looking at the sales presentations that many companies use confirms the same view: this isn’t an area that marketing has mastered.

Improving conversion rates at the bottom of the funnel is equivalent to sourcing many more ‘sales-accepted leads’ or finding 1000s more prospects. For this reason, improving your sales presentations is one of the most impactful things that a marketing team can do .

If your sales tools aren’t persuasive and compelling, if your sales people are spending time creating their own clandestine collateral, or if your conversion rates are too low – you need to do something different.

Back to top

A PowerPoint sales pitch allows you both to capture the messages you want to present to prospects (straight from the minds of your best sales people) and to distribute these messages in a way that others can use too. So how do we make sure we write a good presentation?

Always prepare properly: I’m going to begin with a disclaimer – creating an effective sales presentation takes hours. Before you even open PowerPoint, there’s a whole pile of stuff that it’s better to know beforehand: content, length, who will be presenting, how complex will your slides be, will you use icons or pictures, colour scheme, deadlines…and the list goes on.

You see, you can’t just make a sales tool and then throw it over the fence to the sales team. You need to work with them to find out what they need. When do they talk to prospects? What messages are they trying to articulate? What objections are they seeing? Where are competitors gaining ground? In summary, what conversations are sales people having that visual slides could support?

Gathering this kind of information does (and should) take time – and it’s definitely worth investing in it to do it properly.

sales head presentation

The voice of the customer is often missing in sales messaging.  The solution? Just ask customers why they buy from you, or what you do that they value. Better yet, ask them what challenges  they  face (in your field of influence); now you can start to identify opportunities – areas where they need help but where you don’t currently have competitive advantage.

One word of caution though. Stated preferences and revealed preferences aren’t the same. Just because customers say they want something, doesn’t mean that they do. Offer them a real choice of products, and see what they choose – that’s a revealed preference.

To acquire new –  different  – customers, it makes sense to talk to those who  aren’t  currently buying from you, not just those who are. They may have different thoughts, value different things, and have a different view of your competitive strengths.

Here are some good questions to find the answers to:

  • What are your prospects doing now?
  • What do you want them to do?
  • What are they thinking now?
  • What do you want them to think?
  • How are they feeling now?
  • How do you want them to feel?

With all this data gathering done, you can move on – no, not to PowerPoint – to understanding what kind of a change you want your prospects to make, and then with that knowledge, you can set clear (and SMART ) sales presentation objectives.

Sales presentation objectives: Setting the wrong goals – unrealistic goals – for your sales presentation won’t help you. Before you work out what to say, you need to be clear about what you are trying to achieve with a sales presentation or sales conversation.

There are plenty of possible objectives, beyond making the sale immediately:

  • To be invited to respond to a tender
  • To be down-selected to the next round of a bidding process
  • To be allowed to help write the tender
  • To be invited back to meet with the decision maker
  • For the prospect to meet with your technical consultant
  • To get permission to run a study
  • For your prospect to start a trial
  • For your prospect to commit to a technical evaluation.

There are dozens of things you might want or need en-route to a sale. Be very clear about what you are trying to achieve  before  you write your sales presentation.

Understanding who you are competing with – in terms of how prospects are currently approaching the issues that you address – is fundamental to your sales messaging. If your sales messaging is directed against other companies, but your prospects aren’t even aware that they have a problem, or are thinking in terms of whether to keep on doing things in-house, you are selling the wrong thing.

sales head presentation

There is one crucial question you need to ask:

Who are you competing with?

  • Are you competing with the status quo or apathy?
  • Are you competing with a DIY approach to solving the problem?
  • Are you competing with solving the problem in a different way?
  • Are you competing with companies you recognise as competitors?
  • Are you competing with companies that you don’t even recognise as competitors?

‘Why change’ vs. ‘Why us’

Sales messages when selling a category ( ‘Why change? ’, whether to buy) should be different from those used when selling a particular solution (‘ Why us? ’, which one to buy).

  • Have they decided to change, or do you need to persuade them?
  • Do they know what category of solution they are looking for, or is that still open?
  • Have they got established decision-making criteria, or can you shape their thinking?
  • Will they talk to other companies, or could you win this before anyone else is involved?

Why change: At the start of the sales cycle, prospects might not be aware that they have a problem. They might not recognise that a problem they have can be solved. They could have no knowledge of the market you are in, or the vendors who might want to help them. At this stage, messaging needs to focus on bringing out the problems that they have , and all the messy implications. Fear of change, and a certain inertia are the main obstacle to overcome. You need to make it very clear that the prospect has a problem – if they realise it or not – and that the problem is hurting them – perhaps in subtle ways – but it is hurting.

Why us: Once a prospect acknowledges they have a problem, they start to try and find somebody who can help them to solve it. At this point, messaging needs to answer the question ‘Why us?’.

There’s no single way to structure a sales meeting or a sales presentation – as you move through the sales cycle, different things are required. At the very first meeting, you are likely to be fact-finding, exploring whether your company’s solutions are a good fit for the prospect, and discovering what challenges they feel most urgently. At a best-and-final pitch presentation, you may be responding to an entirely prescriptive meeting agenda, with scoring on how well you answer certain questions.

Here are a few good starting points to make sure, at whatever point you are in the sales cycle, your content is always structured in a compelling way.

How not to structure: Did you ever notice how a journey seems to take longer when you don’t know how far you have to go? Sales presentations are the same.

sales head presentation

Those sales presentations that  do  make the structure visible – by using agendas – usually make the mistake of using headings that mean more to the presenter than the audience, or that are so dry that they do absolutely nothing to help sell.

sales head presentation

Focus on the benefits: One way to make an audience-centred agenda is to think in terms of benefits: what’s in it for your audience. Don’t make the mistake of only talking about benefits in a summary slide right at the end of your presentation. The benefit slide can be used as an agenda that appears as a segue between sections.

This benefit slide ought to be written to answer the key question around which the sales presentation revolves – Why Change? or Why Us? We call this the value proposition – for more great insights on writing value propositions, take a look at this article . Value propositions help us in three ways:

  • The advantages or benefits are stated early enough to be noticed
  • The agenda is now audience-focused, not product-focused
  • By showing a slide with the benefits multiple times during  your presentation, you help your audience to remember your key points

Now that’s a powerful and persuasive presentation structure!

How to write your value proposition: Though it may seem like a dark art, writing a value proposition is something anyone can do. There’s quite a simple formula that you can use:

  • Decide whether you are answering ‘Why change?’ or ‘Why us?’
  • List the three to five best answers to the question
  • Create a slide that shows these answers
  • Use that slide as an agenda to help structure your sales presentation, and show it each time you segue from one section to the next
  • Arrange your content into sections according to the benefits or advantages they support. Typically, you might want a few slides in each section.
  • Use the agenda slide to close the presentation

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How many points should a value proposition have: Value propositions should be comprised of 3-5 statements about what your solution or type of solution offers. Any more becomes harder to remember. Any less can fail to structure the presentation content effectively and memorably.

In this  fascinating article  reporting on research by  Weaver et al in the Journal of Consumer Research , Heidi Halvorson points out that adding additional arguments doesn’t always help. If a value proposition has three very strong sections, adding an additional section that’s weaker (but still valid) actually dilutes the overall strength of the argument.

How to write a value proposition statement: Value proposition statements work best if they are of similar length and format. If one item is a single word (‘flexible’) and another is a long phrase (‘standards compliant for SIA accreditation’), it often looks and sounds awkward.

The best way to get the phrasing right is to note a question that the value proposition answers, and format all items to work with that question. So, for example:

  • Why change?  ‘You should change in this way because you will get ___’
  • Why us? ‘Choose us because we offer ___’

Category vs. solution: When selling the category , the key messages of your sales presentation will typically be made up of benefits, and focus on what your prospects will get if they try a new approach – ‘increase turnover’, ‘reduce risk’, or ‘improve efficiency’.

When selling your  solution , the key messages (or value proposition) will typically be made up of advantages that your product or service has over competing alternatives. If you used benefits here, there’s a risk that competing solutions would all just say the same thing, and you wouldn’t be able to differentiate.

Ordering your value proposition: Once you know your value proposition, you need to decide on the right order for your sections. Many presenters fail to look at structure from the audience’s point of view, and, as such, they make incorrect assumptions about what should go where. Stop and imagine you’re seeing this content for the very first time. What do you need to know first? What is the logical order to approach and take in these points? Opt for logic and simplicity and you won’t go far wrong.

Interactive presentations – let your audience choose: One way to structure a sales presentation is to do something interactive – non-linear. That means you can have a conversation without any pre-determined flow, and show things in response to the way in which the sales conversation develops.

Break your content up into smaller chunks – a few minutes of material at a time. Switch between topics of conversation based on what your audience says to you. So, instead of a single presentation with 30 slides, think more in terms of six topics with five slides in each. You might use some of them, or all of them. You might present them in a different order each time. The point is that you have a conversation and respond to what you are hearing.

A lot of presentations we see are very front-heavy: the presenter talks for slides and slides about the company, about their amazing product, and about why you would obviously want to be a part of what they’ve got going on. The trouble is – I’m sorry – no-one cares.

The problem: Often sales presentations are written from the point of view of Product Marketing, and not the audience. If the first few slides are about ‘ My Company ’, ‘ Company Structure ’, ‘ Company History ’, ‘ Office Locations ’, and ‘ Revenue by Division ’ – chances are the audience is getting bored before the presenter even gets started.

Lose the slides about your company history and awards and clients and internal structure. Nobody ever bought anything because Division A accounts for 36% of turnover.

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They already know about your company, from your website. You don’t need to build credibility – they accepted the appointment. And it wastes precious time… Why spend the first five minutes of your sales presentation talking about you, when they want to know what you can do for them. It will just risk boring them, and ensure that attention levels plummet before you get going.

The solution: The start of a sales presentation should be interesting. That means encouraging reps to stop playing 20 questions, stop talking about the size of their company, and start challenging prospects to see the world in new ways. Explain  why  something is an important issue, and why current attempts to solve the problem don’t and won’t work.

Your sales presentation introduction ought to build credibility – but the way to do that is by showing that you  understand the prospect’s challenges , that the standard ways of meeting these challenges don’t work, and that  the prospect may need to do things differently .

Credibility is gained by having something interesting to say, not just by going on about your company in an entirely predictable way.

sales head presentation

Do not rest on the assumption that just because you are standing in front of a screen dressed nicely that people will want to give you their attention. Many people you present to will not be inclined to care about what you are saying until you give them a really good reason to. In order to get your audience engaged, you have to bring them into the presentation by identifying their needs or addressing a problem they may be having.

Questions to consider:

  • What challenges do companies like your prospect’s tend to face?
  • Why have they been unsuccessful in overcoming these challenges so far?
  • What do these problems cost them?
  • What would a solution to these challenges look like?

In  The Challenger Sale ,  Dixon & Adamson reveal research into what customers want from sales reps. Ranking right at the top (below only ‘professionalism’) of things influential buyers want from sellers is a rep who:

  • ‘Offers unique, valuable insights’, and
  • ‘Frequently educates me on issues and outcomes.’

Don’t just tell customers what they  want  to hear. Educate them , and tell them what you think they  need  to hear. Challenger reps ought to deliver a teaching pitch: ‘A teaching pitch makes customers feel sort of sick about all the money they’re wasting, or revenue they’re missing, or risk they’re unknowingly exposed to.’ (p.67)

A  successful teaching pitch  in your introduction will be more useful than five minutes about your company history and office locations shown on a map.

Once you have created a structure for your presentation based around ‘Why change?’ or ‘Why us?’ you need to create the content to go into each section. You have the answer to the big, overarching question about why prospects should choose your solution – now you have to prove it.

There are loads of different ways to prove the overarching sales claims that you make:

  • Do you have any unique features that provide unique advantages? Are there any performance figures that show that you can deliver benefits more effectively than others?
  • Do you do things in a different way, or have a unique process that delivers better results?
  • Have you won any important awards or been judged a leader by independent industry analysts?
  • Do you have particularly impressive case studies or testimonials that back-up your claims?

‘New’ content: You can’t just repeat what’s written on your website  – they’ve already seen it. You need at least some content that’s somewhat new. There’s an argument that holding back some messages for use by sales (and  not  by marketing) helps in the creation of a sales presentation.

Section length: Keep sections relatively short and reasonably paced – to ensure that attention levels don’t drop off too fast.

Targeting competitors: It can make sense to create targeted sales messaging aimed at taking customers from a certain competitor. Work out what these customers want, what they are unhappy with, and what you can do better. You don’t need to mention competitors by name if you don’t want to – but think about what major competitors do badly, particularly if they have problems that you have solved.

sales head presentation

Make the most of your best content: Don’t save your best content until the end as the audience might have stopped listening before you ever show it.

All killer, no filler: Don’t let your presentation have a ‘boring bit’. If you think it does, you need to tighten the content. Remember – sales presentation content doesn’t get better and better the more arguments you use. Putting in too much content risks making things boring, and risks giving audience members something weaker to fixate on and pick apart. Edit aggressively .

sales head presentation

Length: And if you  really  want to know how long a sales presentation should be, the right answer is probably as short as it can be to work . Do you need to present for more than 20 minutes? Often, no.

With a great opening in place, and some great content supported by a great structure, it would be a shame if your ending let you down.

sales head presentation

Don’t let your presentation fizzle out to nothing. Close with a call to action that moves your buyers on to the next stage and pushes your sale towards a satisfying conclusion .

The close slide needs to be powerful. I’m not talking about a vague ‘Any Questions?’ but a  slide summarising the value proposition , and then another slide with a very clear recommendation of what should happen next .

PowerPoint is often used badly. Of course. But that doesn’t mean that PowerPoint is a bad tool – you know what they say about poor workmen… PowerPoint really is an excellent tool for creating persuasive visual sales content that sales professionals are comfortable using, it’s just about how you use it.

sales head presentation

Why bad sales presentations are so bad: Bad sales presentations are overladen with text , and cause ‘ death by PowerPoint ’. Typically, the presenter shows the content on their slide, and then repeats the same information verbally. But as the audience have already read the words on the slide, the presenter becomes unnecessary, and the audience gets bored.

The Weiss-McGrath Report (McGraw-Hill, 1992) demonstrated that, after 72 hours, people retain 10% of what they experience as audio only, 20% of visual only and 65% of audio-visual (or video).

sales head presentation

How to increase audience engagement: Content that is well-designed, that uses visuals and animation in an intelligent way, is going to draw in and engage audience members. It compels them to pay attention and helps them to understand and remember what even the least charismatic presenter amongst your team has to say.

What to include: Bullet points are so 2004. Reading text and inflicting death by PowerPoint isn’t the way to make your prospects feel like you’ve made an effort. Sales presentations should use relevant images to help you explain complex concepts, paint a picture of what you are selling, and have your messages stick. Not clip art, not stock images of handshakes , but  relevant visualisations and charts that get your points across. Here’s a few tips on using photography effectively for storytelling .

Keeping it on-brand: PowerPoint – done well – can support your corporate brand and visual identity. Why abandon your brand when you engage people in conversation?

If you provide text-based slides to sales, there’s no reason why individuals can’t just start making edits and doing their own thing. Which can be terrifying in some heavily regulated industries, and often helps to undermine your brand… On the other hand, if you provide something that’s visual, animated, and generally compelling – most reps are going to realise that they can’t make a completely new version, and they will want to use what they’ve been given, in the manner you want them to use it.

Design hacks: Apologising for your slides is not a ‘get out of jail free’ card for not putting in the effort. Not being ‘tech-savvy’ isn’t an excuse for not trying to make something more visual. But it really is possible for anyone to make slides they can be proud to stand next to. If you need some help, why not take a look at this blog post giving you design hacks for more professional-looking presentations.

Preparing to Deliver a Sales Presentation

Preparing to deliver your sales presentation is a much overlooked stage in the process. For a lot of people it consists of flicking through the slides a few minutes before the big event. But great content can be completely let down by poor preparation. Here are some best practice tips to help you prepare like a pro.

Preparing your audience: Before you go to deliver a sales presentation, consider sharing an agenda for your sales meeting . This helps the prospect know you are professional, makes them aware you will respect their time, allows you to take some sort of control of the sales process, sets you apart as being clear in your communication, and lets the buyer know what you expect from them.

Tailor to each opportunity: Always think about how to tailor your sales presentation to each specific opportunity – even if you use a standard credentials overview presentation. Trotting out the same presentation to completely different types of audience won’t work. It doesn’t make sense to waste an opportunity by just presenting a canned presentation in the exact same way to every prospect regardless of their situation.

Tailor to your audience: Your slides and your language need to be tailored to whomever you are speaking. CFOs will have different concerns to technical experts; IT communication firms will have different needs to oil and gas operations. By contextualising information and making it relevant to your audience, you’ll make a much greater impact.

Name-dropping: Don’t be afraid to add specific details targeted towards key attendees or decision-makers. A good example would be to throw in a reference to the security standards that your IT solution is compatible with. It may not mean anything to nine out of ten people in the room, but the compliance officer at the back might be listening out for it.

Rehearsing: Time after time we hear of sales presentations being knocked together the day or even the night before an important pitch, often being tweaked and fiddled with well into the small hours, thereby giving the presenters no chance to learn and practice delivering the content.

Rehearse properly, and make it a priority. Make sure senior people with parts to play rehearse too, and don’t just fly in an hour before and mess things up.

And this doesn’t just mean flicking through the slides and going through what you want to say in your head. Stand up, and practice out loud .

sales head presentation

To script or not to script: Writing out a script only ever hampers your delivery – it’s difficult to learn and even harder to deliver naturally. Instead, work out what the key points are you want to cover and practise talking through them. Don’t get caught up on your wording, instead concentrate on getting across the meaning, the value, and your passion.

For more presenting tips, head over to our ultimate guide to presentation skills .

Delivering a Sales Presentation

And with most of the hard work done, there really isn’t that much left to do but knock your excellent sales presentation out of the park. But you’re not quite out of the woods. Here are some things to consider whilst presenting.

Sorry, not sorry: When you’re delivering your presentation you need to be assertive. Don’t apologise for taking people’s time. Don’t apologise for your content. Don’t apologise for yourself. The more you give your audience excuses, the more you give them excuses not to listen and take note of what you say. Even if you’re not a hugely confident person, you can still give a good presentation. In fact if you’d call yourself an introvert, you might want to have a look at this .

‘We’ vs. ‘You’: Old-fashioned sales presentations are all about what the presenter’s company does. ‘We’ this, ‘we’ that, ‘we’ the other. In terms of the message, and also in terms of delivery, the audience is left thinking that the presenter is a narcissist, and only somewhat relevant. Talk about ‘you’ the audience, use ‘ you phrasing ’, and the audience will start to see how what you are offering applies to them.

Wave goodbye to the waffle: Keep things interesting by providing only relevant information. Refer back to important points throughout the presentation to help facilitate understanding.

Something missing: If you don’t have the right slide, blank the screen with the ‘B’ key (fade to black) or ‘W’ key (fade to white) and draw something. Or just talk instead.

Humour vs. passion: Be careful with humour in a presentation – it’s not always appropriate and needs to be handled carefully. Passion however, is rarely out of place – and is something that can make a real difference. Don’t be afraid to show that passion, your enthusiasm, and even your excitement when speaking to prospects. If it is genuine, it will make an impact. If you think something is great, say that it is great.

Train your reps: If you can manage it, think about training. If you are providing an awesome new sales presentation, consider actually training your reps to use it. This sort of practical training goes down well with sales people – people who would rather learn to deliver  their  particular presentation than sit through soft skills training on stuff like body language.

Consider an on-demand version of your slides: Buyers want information – but not all buyers can meet with your sales people. In this world of complex sales and collaborative buying – let your supporters sell on your behalf by providing an on-demand version of your sales presentation for busy buyers to view. Consider recording a narrated version of your slides, or add some labels to the slides that you presented so that they make sense to someone who wasn’t there to hear how you presented them. Then ask your contacts to distribute on your behalf if you can’t get face-to-face with everyone you would like to talk to.

sales head presentation

If you enjoyed that, we have plenty more resources and insights to share on all things presentations and eLearning.

  • For more help on writing presentations, have a look at these free resources .
  • If it’s PowerPoint and design you want some help with, we have a free toolkit crammed full of layouts and elements to make your presentations pop and sparkle.
  • We run online masterclasses regularly, so check out the events page to see what’s coming up.
  • If you still need a bit of help with your presentation, read about our Presentation Creation or Slide Revamp services.
  • Didn’t know we did eLearning too? Have a look at some of our insights here . Or read more about what eLearning services we provide over here .

Did you find this article useful? Let us know in the comments box below. Or if you have any questions, drop them below and we’ll get back to you!

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sales head presentation

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sales head presentation

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We've all come across really boring training slides. But wouldn't it be great if training presentations actually supported trainers and helped participants to actually learn something? So, calling all facilitators, trainers, and training content creators, please take note of our 12 training presentation ideas!

sales head presentation

Wow, super thorough and helpful. Thank you so much for putting this together! As a content creator, I appreciate all the work that went into this article.

So glad you found it helpful Maggie. Good luck with your next sales presentation!

Really, really good content!

Really Good Idea for Create Sales Presentation … Thanks for Sharing this Great Idea with us.

This is literally the best article I’ve ever read on creating a sales presentation, or just sales in general.

Thank you so much for writing.

Thanks Jay.

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First of all the deck looks great, once again you guys have done an outstanding job. Second, I’d like to comment on the quality of the training provided by your colleagues - quite simply it was exceptional. I have spoken to the whole team and that view is unanimous. Please pass this on. James Bagan MyLife Digital

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15 Sales Presentation Examples to Drive Sales

By Danesh Ramuthi , Oct 31, 2023

Sales Presentation Examples

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

  • Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Black And Brown Clean Sales Presentation

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

White And Yellow Clean Sales Presentation

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

Green Minimalist Sales Presentation

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

White And Orange Minimalist Business Sales Presentation

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

Grey And Blue Minimalist Sales Presentation

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Cream Neutral Minimalist Sales Presentation

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

Simple White And Green Sales Presentation

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

Beige And Red Sales Presentation

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Red And Cream Sales Presentation

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

White And Orange Sales Presentation

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

Light Green Gradient And Dark Blue Sales Presentation

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

Red Orange And Purple Blue Sales Presentation

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Brown And Cream Sales Presentation

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

Dark Blue Orange And Pink Sales Presentation

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

Blue And Orange Sales Presentation

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

  • A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
  • Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
  • Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
  • Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
  • Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
  • Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
  • Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel.

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

  • What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
  • Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
  • Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
  • Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

  • What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
  • Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
  • Best for: Initial investor meetings, quick pitches, showcasing company potential.
  • Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

15 Sales Presentation Techniques That Will Help You Close More Deals Today

Chris Orlob

Updated: June 01, 2022

Published: May 31, 2022

Hate the thought of doing sales presentations ? You’re not alone. But the best reps have sales presentations down pat, even if it’s not their favorite activity.

sales presentation methods

The best sales reps know that, when done right , sales presentations are a high-earning skill.

So, let’s hone that skill with simple sales presentation techniques that communicate an irresistible narrative and get buyers to close.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Sales Presentation

An effective sales presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action and leads prospects to your differentiators instead of leading with them.

As it can sometimes mean the difference between closing a deal or losing a customer, you definitely want to get your sales presentation right. There are strategies and tips you can follow to ensure your sales presentations are effective, memorable, and engaging. Let’s go over them below.

Sales Presentation Methods

1. structure your presentation. .

Guiding your prospects down a clear path is key to a successful sales presentation. You’ll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own. 

There are times when flipping the structure can add unique elements to your presentation, though, and we’ll discuss this further below. 

2. Use data visualizations. 

Using visuals, like charts and graphics, to supplement your message is a valuable way to showcase your content in an easy-to-understand format as they make your words more impactful. 

For example, if you’re selling SaaS that helps users organize their sales process for a shorter cycle, you can create a visual that displays the average length of your clients’ sales cycle vs. those using other tools. 

By doing this, you’re adding extra emphasis to your words with a visual picture, and a bonus is that visuals are more likely to stick with your audience and get them thinking versus just hearing you talk. 

3. Rely on spoken words — not text.

If your presentation slides are text-heavy, prospects may get caught up reading the words you’ve written instead of listening, causing them to miss out on the value you’re sharing. Aim to include less text by calling attention to the most significant elements with short bursts of text that you supplement with your words. 

In addition, when you have less text on your slides, you may be less inclined to just read from them, which can be a bad part of presentations. You’ll have to speak instead of relying on written content. 

Let’s go over some sales presentation techniques that, when paired with the three methods above, will help you nail it every time.

Sales Presentation Techniques

1. send your buyer the presentation deck before your call..

You might assume that sending a buyer a deck before a call is like revealing whodunnit on the cover of a murder mystery. No one will pay attention to the rest of the book, right? 

When the Gong.io team started sharing our deck before opening sales calls, we learned it was a winning move. 

If your deck is compelling, prospects will want to get into it with you, even if they know the main point. Together, you can dive in, dissect the good bits, and talk through questions. It’s going to be a juicy conversation, and they know it.

Then, you can begin the conversation during your presentation with a statement like, “Based on the information in the deck I sent, where should we start?”

2. Invoke self-discovery.

It’s tempting to stick to a positive linear story during your sales presentation. That usually invokes talking about benefits, outcomes, and desired results. But, that approach isn’t always the best. 

Before discussing solutions and results, you must understand your prospect's problem. More importantly, you have to be sure your prospects understand the problem. 

Self-discovery is the ticket that gets you there. Instead of telling the buyer what the problem is and how you’ll address it, get your buyer to connect with the problem on their own. 

3. Talk about Point A. Don’t skip to point B.

This is 100% linked to the tip above. There’s a problem (point A) and desired outcome (point B). Point A is the status quo. It’s a problem your buyer will continue to face if they don’t make a change. 

You can stand out by focusing on point A, as talking about a pain point is shockingly more effective than talking about positive outcomes. 

Make your buyer feel the pain that results from the status quo. Convince them the pain will only worsen without your solution — because you know that to be true.

You should only talk about benefits once they’re on board with that line of thinking. Urgency is what allows benefits to land. Without urgency, benefits are just happy points that hold no real meaning.

4. Insight is your #1 lead story.

Buyers are experts on their circumstances, but they want insights into their situation from you. 

You’re most likely to impress a buyer by telling them something new about themselves, as your offering is a unique insight into their problems and opportunities.

Check out this TaylorMade video. It’s a bang-on example of how to lead a presentation with insight, and then move on to your product’s strengths:

You learned how to get more distance from your golf swing (an insight into what you’re doing). Then you learned how that’s supported by the product’s particular strength.

Insight comes first. It changes how your buyers think about the problem your product solves. Only then benefits can land effectively.

5. Don’t lead with differentiators, lead to them.

At Gong.io, we’ve taught our sales reps to speak with buyers about a critical problem only we can solve. It’s the delta between top producers and the rest of the team.

don't lead with differentiators in your sales presentations

  • "The numbers from your top reps are fantastic."
  • "The downside is they’re annulled by everyone else who’s missing their quota."
  • "Your team goes from outstanding numbers to breaking even or missing quota. Both of those options are unsustainable."

We only introduce our key differentiator once the backstory is clear and the buyer gets it. Then, our reps say something like this:

"Gong is the only platform that can tell you what your top reps do differently from the rest of your team. We can tell you which questions they ask, which topics they discuss, when they talk about each one, and more."

See why we lead to our differentiator, and not with it? It just wouldn’t land the same way if we started with the differentiator. In fact, it might not land at all.

6. Focus on value, not features.

Gong.io research found that focusing on features over value is not impactful. Prospects, especially decision-makers, want value propositions about how you’ll help them solve their problems rather than an overview of the features they’ll get. 


7. Flip your presentation.

he next, eventually achieving a shiny, final outcome. This isn’t always the best strategy. 

Instead of building up to the most significant and impactful part of your demo for your prospect, begin with the most valuable part, which is how you’ll help them, and let the conversation flow from there. 

There’s one other tactic underlying it all: The best product demos start with topics the buyers highlighted on the discovery call . For example, if the buyer spends 4 minutes talking about X and 10 minutes talking about Y, you want to begin with Y, as the buyer has demonstrated that they’re heavily interested in Y. In the opening section of your presentation, address the biggest issue from discovery. Address the second biggest issue second, etc.

It’s called solution mapping, and it’s going to change your sales presentation process forever. Stop saving the big reveal for last. Stop building anticipation. Start with the good stuff. Let it rip right out of the gate.

8. Turn your presentation into a conversation.

If you sensed we were looking for a two-way dialogue during your pitch, you’re right. That’s a relief to most salespeople, especially the ones who hate delivering traditional presentations.

A two-way dialogue is going to make your pitch feel more natural. To do this, Gong.io says to get buyers to ask questions by giving them just enough info to inspire them to ask more questions and keep the conversation going. In fact, top performers ask fewer questions because they don’t bombard prospects with too much information but instead give buyers just enough information to have them ask questions. 


Long monologues won’t help you have real conversations with your buyers. Instead, aim for a great two-way conversation. 

9. Mind the 9-minute period.

This tip is crisp and clear: Don’t present for more than nine minutes. Gong.io data supports this. 


Presentations for lost deals last an average of 11.4 minutes. Why do they go so poorly? Because it’s hard to retain attention. If you do go longer than nine minutes, switch it up. 

Vary something that re-captures attention and keeps people engaged. Change channels by doing something like switching up who’s speaking in real life or on video. This can rest your clock to zero, and you’ve got nine more minutes for the next portion of the show. 

10. Be strategic with social proof. 

Social proof. Best friend or worst nightmare? It can be either one, so use it carefully. For example, generic social proof (i.e., naming impressive clients for brand power alone) is a disaster. Buyers might not identify with them. Sure, they’re dazzled, but they may not see how they relate to your current client.

An effective strategy is to reference clients similar to your buyer, with the same pain points, challenges and needs that they can relate to. You can tell an accompanying story about the client and their pain points, helping the buyer see themselves in the story you’re telling.

11. Talk price after you establish value.

Would it surprise you to know it matters when you talk about certain topics? It can actually affect whether you win or lose a deal. Pricing is a great example of this principle.

The top salespeople wait to talk about pricing. They know it’s important to demonstrate their product’s value first.

pricing discussions should happen after you establish value

Set an agenda at the start of your call so your buyer knows when to expect a pricing discussion. They’ll be less likely to raise it early, and if they do, you can refer back to the agenda.

Open with something like, " I’d like to talk about A, B, and C on our call today. Then we can go over pricing at the end and -- if it makes sense for you -- talk about next steps. Does that work for you?"

You’re all set.

12. Reference your competitors.

Our data shows that you’re more likely to win a deal if you talk about the competition early in the sales process instead of ignoring them completely.


For best results, practice this during your first sales presentation. Waiting until the end of your sales process puts you into a dangerous red zone. Your buyers will already have formed opinions, and they’ll be harder to change.

In other words, at the end of the day, buyers will justify a decision they made early in the process, which is why it’s critical to set yourself up as the winner early on. Talk about the competition in your presentation. Put the conversation out there. Get your buyer to see you through that lens, and you’re golden.

Over To You

You now have 15 new tips and techniques to throw down this quarter. Many of these data-backed moves come from Gong.io’s own findings and have proven to be effective for us. Implement them, and I know you’ll boost your numbers.

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8 Effective Sales Presentation Examples to Boost Your Close Rate

Winning sales presentations turn prospects into customers. But, constructing a winning presentation is often a source of dread for many sales folks. What is the perfect number of slides? Which is the best order? Should it be hyper-branded or simple?

Or, should we even be using slide decks at all in 2024?

Now, if you want to make the journey collaborative, or want to gain access to cool insights like whether they even looked at your presentation, the static deck just won't cut it.

Designing a beautiful and highly personalized sales presentation is great, but access to behavioral analytics through digital links is super powerful. Knowing whether the buyer clicked on that presentation, and then how long they viewed it, can help shape those next steps in your sales cycle.

In fact, by 2025, 80 percent of B2B sales interactions will happen in these digital channels, according to Gartner . This means that presenting your pitch digitally unlocks new opportunities to engage and collaborate with your buyer. Ultimately, this will help you close deals much faster.

Sales professionals of all types, from SDRs to Customer Success, make pitches at different points in the sales cycle. That's why it's super important to create presentations that are both enjoyable for buyers to watch and easy for sellers to navigate—especially if they’re pitching multiple times a day!

Sales Presentation Vs. Sales Pitch: Are They the Same?

Presentation? Pitch? What’s the difference? These two sales practices are often referred to interchangeably, but they’re not exactly the same.

Generally, a pitch is when you’re closing the deal. It’s short and effective—highlighting the benefits and value of the product and offering the sale. Now, it is also technically a sales presentation, but it’s not a “sales presentation.”

The sales presentation comes earlier in the process when you’re looking to get buyers interested in your product/service. Every good sales presentation gives prospects confidence in your brand and helps develop the customer relationship. It emphasizes the value your product delivers and provides clear direction for the next step in the sales process.

So really, the key differentiator between these two sales activities is the point in the sales process—the presentation introduces your product, and the pitch closes out the deal. This shifts your purpose and your approach when creating a presentation vs. pitch deck.

To create the best sales pitch ever, you can head over to our ultimate guide . But first things first. Let’s build a winning sales presentation that makes potential customers beg to buy.

6 Key Components of a Winning Sales Presentation

While there's no "one way" to make a pitch presentation, there are a few core ingredients that can transform a bland presentation into a show-stopping performance.

To keep your buyers engaged and prevent them from nodding off, make the presentation more interactive by fostering a conversation, using eye-catching visuals that leave an impression, and pacing your delivery to keep the energy level high.

1. Start Strong: Cover Slide + Confidence

First impressions matter. Your first slide and the first few moments of your delivery will shape perceptions and affect the ultimate success or failure of your sales presentation.

Your cover slide should instantly capture the audience's attention and convey your brand and industry. Later, we’ll explore some stellar examples. For now, just make sure your audience has a good idea of who you are and what you do from the very beginning—and make it interesting. Images are great at this.

Regarding your delivery, confidence is key — key— to both your sales career and presentation. The confidence you project about your solution will transfer to prospects, reducing their concerns and supporting an overall positive experience.

But you can’t get by on cover slides and confidence alone.

2. Sell Solutions (+ Value), Not Products

Gone are the days when you could simply shout that your product was the greatest thing since sliced bread—and expect customers to believe you.

Times have changed. Value-based selling is in . Today, the best approach is to inform your buyer with the right message through the right media, selling your solution and not your product.

In your sales presentation, make sure that each product feature that you include has a clear benefit for your prospective buyer. And don't just list the features. Explain why they make your product better, in the simplest way possible.

If your lead generation process produced high-quality leads, and your pre-presentation research uncovered pain points, you should have a pretty good idea what this prospective customer needs—and how your product can solve the issue.

At the end of the day, people want to know what's in it for them and how your product/service will make their lives better. Sell them the solution. The product is just a bonus.

3. Tell a Story

People remember stories. They’re more engaging than stats and figures—and humans connect with humans, not numbers. Research by cognitive psychologist Jerome Bruner suggests that facts are 22 times more likely to be remembered if they’re part of a story .

You want to harness that power for your sales presentation.

Consider your top-shelf customer success stories—or even the customer you just closed yesterday, who solved a major pain point with your solution. The key here is to find past customer situations that your current prospect can identify with. Maybe they serve a similar market niche, or are both struggling to keep their fully-remote team afloat.

Or, maybe, you want to tell your company’s story. Close itself started as a solution to our founders’ frustrations with existing sales CRMs.

Like any great story, you need an arc, characters, conflict—and a resolution. Include whatever graphs and metrics you think add value to the presentation. The numbers don’t speak for themselves, but they do play a supporting role to your storyline.

Turn your case study into a case story, illustrating how your product has helped someone else, and prepare to hook your target audience.

4. Keep It Simple

Be concise. Make your key points digestible. Prospects should be able to quickly scan your sales presentation—and then get back to the conversation.

However, many companies that offer complex products, such as software, tend to overcomplicate the delivery. Most buyers don’t have time to read white papers or long-winded info about your technical specs. Those details can come later.

There are ways to present content while neither boring nor overwhelming your audience:

  • Video: Sixty-six percent of people will watch a company’s entire video if it’s less than 60 seconds. Give them something they can quickly digest, that effectively highlights your value prop and most important product features.
  • Interactive demos: a great alternative to video calls, ideal with async presentations. You can use interactive demo software like Navattic or Walnut to let your buyer learn about your product on their terms, in their own time.

Whatever you do, get to the point. Time and attention spans are short. Be succinct.

Visually, don’t give your PowerPoint presentation the crafting kindergartner upgrade. Brand colors and fonts should be established early and kept consistent throughout.

In short—less is more. Don’t exhaust your audience visually or mentally.

5. Include the Proof

Your audience wants to know that your solution works. They also want to feel confident about their decision to pursue your product over the competition. How can you help ease these concerns? Include evidence in your sales presentation.

Social proof establishes your credibility and showcases how your solution has transformed the work lives of your customers. It’s an important element in building trust between you and your prospect . Social proof can include media mentions, G2 reviews, social media engagement, customer testimonials, and more.

Key Components of a Winning Sales Presentation - Include the Proof

Recent data from Statista, as of September 2023, indicates a shift in consumer behavior. Their survey, conducted among 10,021 consumers, revealed that 53 percent of U.S. respondents rely on search engines like Google for information about products. This highlights the evolving landscape of consumer trust and information sourcing.

Additionally, 34 percent of consumers used customer reviews as a source of information. This underscores the continued importance of positive reviews and testimonials in fostering trust in a business. The customer success story you've shared can be further enriched by integrating these insights, demonstrating not only the value of customer reviews but also the growing reliance on digital search engines for product information.

Including social proof in your presentation demonstrates how well your solution can meet customer needs —including theirs.

6. Call Them to Action

Nothing cleans out the sales pipeline like a well-timed, well-placed, and well-designed CTA . Success in sales relies on the success of your call to action. And that extends to your sales presentation.

Unlike the sales pitch, your sales presentation is probably not asking for the close. Instead, you are asking them to take the next step in the sales process—book a call, talk to their stakeholders, demo your product, or something else.

You want the CTA to be straightforward. Brief as possible. And effective. Make it easy for them to follow through. For example, if you want them to book a call, share a calendar link. Then follow up .

You have spent time and resources (yours and theirs) on this presentation, so don’t fumble the deal with a weak or confusing CTA. Your sales presentation should be the whole package. Literally.

But can we really tie all of this together into one mega-effective sales presentation? We’re about to find out.

8 Effective Sales Presentation Examples

Sales presentations come in all shapes and sizes. A great sales deck is one that is true to your brand, relevant to your target audience, and produces results.

Various factors can influence the structure, included elements, and delivery. For example, a self-directed presentation that prospects view online may require more text than one that’s delivered face-to-face (or via Zoom). A presentation given to industry experts will include different details (and language) than one delivered to your average, may-be-customer Joe.

As you build your next effective sales presentation, draw inspiration from these winning examples. We’ll share the presentation—and tell you why it works.

1. What + Why: Memento

Stating the problem, explaining the solution.

This sales presentation deck from Memento first describes the pain points of existing solutions—then showcases why Memento is different, emphasizing value and innovation.

8 Effective Sales Presentation Examples - Memento

This tried-and-true strategy keeps messaging simple and potent. The graphics and color-blocked backgrounds enhance that messaging, and the result? An eye-catching and powerful sales presentation.

2. Image-Rich Slides: Zuora

Is a picture worth a thousand words? Sometimes. It depends what that picture is, and what you’re trying to say.

Zuora uses an image-rich presentation to help differentiate themselves in the industry, and to support the storyline of their presentation. At the same time, text is kept to a minimum.

Visuals can create a supportive foundation upon which you can build your value proposition , company vision, and prospect-relevant story. You’ll probably include photos of your digital or physical product, but you can also add stock images or infographics.

Memorable presentations show , rather than just tell.

3. & 4. Personalize for Prospects: Trumpet

People aren’t numbers—and they don’t want to feel as such.

Personalize your sales presentation so that it speaks directly to your buyer. When possible, call them out by name and make sure that every aspect of the presentation is 100 percent relevant to their situation.

If you want to go the extra mile, incorporate their own brand identity. Make it about them, not about you. Our friends at Trumpet are on a mission to do just that with customizable presentation pods.

Check out this presentation pod example .

8 Effective Sales Presentation Examples - Trumpet

This prospect-specific presentation covers most of our key components for an effective sales presentation while taking personalization to the next level. Plus, it’s interactive—which adds value for both prospects and sales reps. Look for the comment section beside the presentation, where you can keep all communication and questions in one spot.

These customization options make your presentation stand out—and are bound to increase your CTA response rate. You can directly incorporate your online scheduling tool, such as Calendly, which also integrates with Close CRM to streamline prospect scheduling.

Here’s another winning example from Trumpet, featured as a use case for SDRs. Again, it’s got all the elements of an effective sales presentation (right down to customer testimonials), and even includes a short audio message specifically for the prospect, from the SDR.

8 Effective Sales Presentation Examples - Winning Example from Trumpet

So, ditch the generic sales script and personalize the presentation. Do your homework and make it relatable to each individual prospect, whenever possible.

Then, post-presentation, you can even follow up with a next-steps pod —again, created specifically for your prospect.

5. Be You(r Brand): Reddit

Remember earlier, when we said your sales presentation shouldn’t look like a kindergarten-age graphic designer let loose on Canva? There are always exceptions, right?

First and foremost, you must consider your audience and brand.

The best sales presentations are those that inform and persuade while being true to their brand identity. Sometimes that looks like minimalism: Short sentences, muted color palettes, and quiet power. Sometimes, that looks like pizazz.

Reddit has since updated its branding and slogan, but it once boasted to be “the front page of the internet.” At that time, this sales presentation got them a lot of love.

Talk about hooking an audience. But even the randomness isn’t random—it matches their brand, audience, and value proposition.

So consider your brand, audience, and value proposition, and build a sales presentation worthy of that. (But oh, to be on the sales team at Reddit.)

6. Adaptable Sales Story: Eigen Technologies

Eigen Technologies wanted a presentation to support a core sales story that could be tailored to different industry customers. An overview presentation like this one covers the bullet point features of the product while allowing the presenter to add any relevant prospect-specific slides.

Notice the decision to highlight how this solution stacks up against its industry competitors. This can add power to your own value proposition. Something else that adds power? The cohesive sales story that threads through the entire presentation, from stating the problem to showcasing the solution.

For some, this presentation might be a little text-heavy. When you’re presenting live, you want prospects to be listening to you, rather than simply reading all the information from your slides. For animated videos , take-home or self-guided presentations, however, use the amount of text necessary to support your message.

8 Effective Sales Presentation Examples - Elgen Technologies

An animated sales presentation can also be a great addition to your sales and marketing materials. Save the static for your presentation, and get double-mileage with a video.

7. Out-of-the-Box: Apple

It’s hard to find live sales presentation examples because most are given privately in meetings, or directly between a salesperson and their prospect. However, explainer videos like this one can inspire your delivery—and your sales deck.

Steve Jobs, wearing his famous black turtleneck, was known for his potent yet simplistic Apple product presentations. Apple continues to lead with powerful sales messaging. Today, it has evolved to match its updated branding and sales style.

Watch how this presentation involves two different team members, both of whom add unique value to the messaging. Depending on the nature of your solution, the expertise level of your audience, and other factors, you might consider something similar—when it makes sense.

Note that every feature mention is immediately followed by its value. Your audience wants to hear about your product's benefit—don’t leave them with product details as bullet points.

8. Putting It Simply: Microsoft Office 365

This business presentation from Office 365 employs an attention-grabbing color scheme while spotlighting feature details via powerful, concise messaging.

With complex products especially, you need to filter out unnecessary information. Boil it down to your key points and features, then use simple graphics and copy to share your product. Let your value overwhelm prospects—not the presentation itself.

Are you ready to get started on your next super-effective sales presentation? Before you go, consider how it could impact your closing rate—and how you can optimize results.

Using Your Sales Presentation to Close More Deals

Every customer touchpoint should drive prospects toward your ultimate goal: closing more deals. An effective sales presentation is just one step in the customer journey, and tips and presentation templates will take you far.

Let’s look again quickly at the end of your presentation.

At the end of the presentation, you need a strong call to action—but you should also consider other ways to make your message stick. Based on the nature of your solution and how you’re delivering the presentation, you might need to leave behind handouts for your audience.

They should be focused and simple, supporting rather than detracting from your presentation. Maybe they even create a dynamic QR code for scanning to download your app or view contact information.

Then to fully optimize your sales presentation, you must follow up . Your sales presentation alone might not sell your solution—but your faithful follow-up game can push them to take the next step. Enter your CRM.

An agile CRM like Close can streamline this outreach and boost customer retention rates . Now you can optimize—and sustain—the success of your next sales presentation.


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9 Incredible Sales Presentation Examples That Succeed

Sales Presentation Examples

In our analysis today, we’ll be reviewing the top sales presentation examples.

Why? Because customers want to understand how you’ll be able to add value to their businesses. As such, how you deliver your sales presentation in of the essence.

As tempting as it may be, you need to steer away from thinking of a sales presentation as a “pitch”. This is because, in baseball, the best of pitchers tend to strike batters out.

Since this is not something we want to do, we’ll look at creating convincing pitches that resonate and get hit right out of the park.

By the end of our review, you should have the tools you need to make that home run and meet all your goals.

What is a Sales Presentation?

Elements of a great sales presentation, 1. 21 questions, 2. clarify the priorities, 3. customer is always right, 4. moving pictures, why sales presentation is important for businesses/sales reps, 1. face-to-face, 2. engagement, 3. flexibility & versatility, 4. consistency, overview of the top sales presentation examples, 1. snapchat, 4. salesforce marketing cloud, 5. office 365, 7. immediately, 9. talent bin.

A sales presentation refers to a formal and pre-arranged meeting online or at a location where a salesperson gets to present detailed information about a product or product line.

A great sales presentation is one that endears a brand to prospects. For this to happen, you first need to ensure that it’s not purely focused on products. Rather, it should be tailored to connect with your audience.

The trick, therefore, lies in making your narrative compelling.

Living in the informational age has forced salespersons to change tack when handling customers. This is because more than ever, prospects have all the relevant data about what they want right at their fingertips.

As such, before you make your presentation, you need to first ensure that the information you have is relevant. You can then use that as a Launchpad to connect with prospects.

sales head presentation

Importantly, you need to practice listening and avoid religiously sticking to a script before responding to objections.

Often times, salespeople tend to spend plenty of time preparing for what they want to say to customers. While this is perfectly okay, it’s also essential to dedicate enough time to draft the right questions to ask.

With an objective outline of questions, you may actually find yourself deeply engrossed in conversation with prospects.

If you find that prospects are not willing to fully confide in you, it’s good practice to tweak your setup with leading questions before tabling open-ended questions . The responses they share will be able to inform you on how to proceed with the interaction.

Before you begin your sales presentation, you need to first clarify what their priorities are. It’s also good practice to inform them that you’ll be making logical pauses during the presentation to query about what they think about certain points raised.

If you’re unsure about what kind of questions to ask, try to frame the questions from the prospect’s point of view.

Questions like, “How do you see that fitting into your existing process?” and “How does that compare to what you’re currently doing?” are great ways to frame your inquiries.

As always, the end-goal is to close sales. You can facilitate this happening by promoting engagement levels.

When handling prospects, it’s best to first talk more about them, and less about you. If you have prepared “about us” slides, then have them featured right at the very end of the presentation.

Ideally, you want to put more emphasis on your customers’ goals, expected outcomes, and then divulge how you’ll lead them towards success.

To further convince them to join your bandwagon, it’s important to showcase how others have benefitted from your initiative.

If a picture is worth a thousand words, then video is the real deal.

By incorporating videos as part of your sales presentation, you’ll be able to break the monotony that usually exists in text-only slides. While making your presentation, try to also walk about the room and engage your audience.

If you follow through on these steps, you’ll realize you have plenty of talking points throughout.

As a suggestion, try to also make a video about how you can aid your prospect’s company. It also wouldn’t hurt if you interview a couple of team members and hear their take on a range of issues.

As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products.

A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism.

Before we list out a host of sales presentation examples, it’s best to first note that they are a great way to meet up with customers and prospects in person.

Through face-to-face interactions, you can build trust and reinforce existing relationships . When done right, you may realize an influx in the number of purchases after such meet-ups.

Sales presentations are great when it comes to audience engagement. This is because images have the power of captivating audiences while bullet points can help them follow the logic of the entire presentation.

By injecting theatre during the presentation, you can leave a lasting impact on individuals. This is quite in contrast than if you decided to just talk to them. This heightened sense of engagement is great since your message is properly relayed to your audience.

Sales presentations are fantastic because you can swiftly change up the content and make modifications on the fly. They are vastly better than printed mediums like brochures where you have to stick to the agenda and making tweaks is usually an expensive undertaking.

sales head presentation

Presentations are also a versatile communication tool. You can employ them in one-to-one meetings or in large meetings that require you to make use of a projector. Alternatively, you can choose to expand your reach by making them available for online viewing and downloading.

Sales presentations offer you a structured way to communicate about different products, services, and companies.

If you’re working in an organization, you’ll realize that people in various departments are capable of communicating information in a consistent fashion.

Having revealed this, it’s worth pointing out that you need to make good use of bullet points/prompts to ensure that you always remain objective and stress on the key points.

Snapchat , the impermanent photo messaging app, is a big hit among millennials.

Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it’s has quickly risen through the ranks. Today, it’s one of the most dominant social media platforms out there because it encourages self-expression in the here and now.

  • From this sales presentation example, you can clearly see what Snapchat was trying to do. While a large portion of it is filled with fine print and explanations, they’ve divided it into major talking points that readers simply can’t miss. This strategy is great since it ensures even readers who simply want to skim through the content are able to catch all the highlights.
  • Impressively, they also created content that resonates with prospects of varying levels of knowledge. This is a fantastic strategy since it increases the probability of closing a deal.

The self-proclaimed “front page of the internet” has been shaping trends for a good minute now. Eager to impress, the sales honchos at Reddit decided to go the sales presentation route and won hearts while at it.

  • Reddit’s opening image of a cat riding a unicorn has great visual appeal and helps leave a lasting impact with audiences
  • This is one of the best sales presentation examples because Reddit strives to remain objective and stick to its brand identity
  • Reddit also makes great use of memes and pop-culture images to get their message across. This is a great strategy since Redditors love this kind of content. In addition, it helps the brand stand out from the rest because of the “X” factor in their presentation.
  • The round data figures shared by Reddit are also striking since they help their audience to digest the information and get to thinking how a product/service can help them grow

This social media management tool gives you the freedom to manage multiple social media profiles in a single dashboard.

  • Their sales deck is fast-paced and begins with them sharing how they have left an impact on the social media scene. This is a brilliant strategy since it helps audiences get a breakdown of the services offered without much ado
  • In other slides, Buffer goes at length to share their milestones and how they’re planning to grow their reach in the years to come. This is one of the finest sales presentation examples because it’s systematic and they manage to bring the message home with every slide

Salesforce is renowned as being the driving force behind one of the world’s top CRM solutions, Sales Cloud. Through their ventures, they’ve been able to transform how enterprises (including fortune 500 companies), connect with clients.

  • Salesforce crafted one of the best sales presentation examples because they were able to simplify the sale and help prospects further down the sales journey
  • They also broke down the complex processes involved in simpler formats using visual diagrams and flowcharts
  • By incorporating images and text overlay slides, Salesforce made a point of ensuring that you have a better understanding of what their services were all about

Microsoft’s subscription-based productivity suite is great for collaboration in the workplace. We’ve listed them out as one of the best sales presentation examples because they came up with a comprehensive layout that really spoke to the masses.

  • The color scheme employed was in line with their productivity apps. By doing so, the designers sought to maintain synergy with the move acting as a clear show of consistency all around.
  • The images used on every screen is a pointer to the fact that they have a dedicated team that aims to foster collaboration at the workplace. Commendably, the text sections also have a bright, vivid block of color to ensure clarity. This is a fantastic strategy since colors allow audiences to dart their eyes across the screen and focus on what really important

This end-to-end product management software comes in handy in supporting the product journey. If you’re a product manager, you’re surely going to love having it as a go-to tool since you have the power to convert great ideas into great products.

  • The minimalist concept behind this approach makes it one of the most exemplary sales presentation examples
  • The content layout is also super-duper. As you read through the informal tone, you get an impression that you’re actually conversing with a friend over coffee than actually sitting through a meeting getting pitched on why you should adopt a product
  • The short sentences are also super engaging and the text in parenthesis gives you the impression that you’re actually getting the scoop on a trade secret

This fantastic platform was built with the sole intent of making the workplace a happy place to operate in. With Immediately, you get the opportunity to focus on the tasks that really interest you.

  • By making use of stock photos and callout bubbles, Immediately perfectly illustrates various audiences’ pain points and helps create a sense of relatability
  • There’s great personalization involved throughout the slides which helps the brand connect with various audiences. As a salesperson, you can borrow a leaf from this approach and embrace it to drive home the essence of your product.

Zuora is an enterprise software company does a great job of providing bespoke subscription-based services.

Through its ventures, the company has been able to produce one of the standout sales presentation examples. Here’s why we think they are definitely winning:

  • Their presentation largely constitutes images and minimal text with thought-provoking facts
  • The backgrounds are laden with images. This is a masterstroke since it helps personalize and distinguish the brand from the competition.
  • The wordplay is excellent and the imagery used gives you a contemporary feel about things. This is perfectly in line with their brand message of how important it is to adapt to the times. If you think that they can help you position yourself in the market, then, you need not look further!

This online applicant sourcing and tracking software enables organizations to discover top talent by gathering implicit data from a large pool.

  • Great graphical layout and use of white space to represent numbers. The colors incorporated are quite brilliant and go a long way in telling the narrative.
  • The bulleted points have greatly help compartmentalize detailed content. You can implement this same approach if you’re looking to ensure that your audience follows the message.
  • Compelling imagery is used to convey their brand message and compel prospects to take up their services

So there you have it. We’ve highlighted nine of the top sales presentation examples to get your creative juices flowing.

Hopefully, you’ll be able to convert more prospects into paying customers !

Do you think there are some sales presentation examples we’ve missed?

Which ones do you fancy?

Let us know in the comments section below!

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7 Presentation Templates For Sales Managers and Teams

7 Presentation Templates For Sales Managers and Teams

The foundation of a successful sales team is communication— both internally and externally. Offering solutions to prospective clients’ business needs is how you scale your own business, and that’s done through in-person meetings, virtual pitch decks, emails or lead generation strategies. But before you prepare any client-facing communications, your sales team needs to be aligned on sales strategies, account management, and sales projection. It’s a sales manager’s job to facilitate those conversations with their team and give them the tools necessary to close more deals. 

Presentations are a crucial tool for sales teams’ scalability. From all-hands meetings to sales proposals, presentations act as a vessel to communicate your story to the appropriate audiences. Of course, sales managers aren’t designers by trade and the presentation creation process can be overwhelming if you don’t know where to start. 

Luckily, there’s a presentation template for that. Beautiful.ai offers a robust library of pre-built, customizable presentation templates curated by industry experts. They serve as a starting point to give you the inspiration you need to package up your own story.

To save you time, we rounded up the 7 presentation templates that every sales manager can benefit from having in their back pocket. 

Sales strategy

A sales strategy helps sales teams achieve their sales goals and close more deals. Beautiful.ai’s sales strategy template enables managers and sales reps to prioritize and engage with potential customers, while developing different selling models to reach prospective clients. 

Our customizable template has everything you need for a sales strategy like key performance indicators (KPIs), sales process, and product overview. A thoughtful sales strategy presentation can help teams understand things like target market, response time between inbound leads and first sales touch-point, and how to properly demo the product.  

Our sales strategy template can also help you identify objectives and provide guidance to your sales team, create product positioning guidelines, and share sales pipelines and wins with the team and other stakeholders.

sales head presentation

Key account management

Not all of your clients provide the same value to your business. Your key accounts should have a low cost-to-revenue ratio with opportunity to grow in the future. A key account management (KAM) presentation helps teams identify their key accounts and nurture those relationships to their full potential. A successful KAM presentation can help teams define their target accounts, and outline your objectives, for a more favorable outcome. 

Our KAM template can also help you focus sales efforts more effectively, build better relationships with high-profile clients or customers, or optimize sales team results and increase revenue growth for the business.

sales head presentation

Sales go to market

A sales go to market plan helps sales teams identify market size, define a value proposition, and achieve their sales goals with better product positioning and messaging. Sales leaders can set their teams up for success with Beautiful.ai’s sales go to market presentation template with things like market size and trends, KPIs, and an actionable plan. A thoughtful sales go to market presentation can help teams understand buyer personas and how to position their product or offering when talking to prospective customers.  

Our sales go to market template can also help you identify your sales go to market plan and provide guidance to your sales team, evaluate target market and market trends, or share financial projections with upper-management and other stakeholders.

sales head presentation

Case studies address consumer challenges and highlight the solutions your service or product can deliver. This kind of presentation helps instill confidence in your brand and convert prospective clients to paying customers. Include your company background, past customers, a product demonstration or video, and outline how you can provide each client with positive results. A quality case study presentation illustrates real-world success using data. Our case study template will help you keep your clients engaged while you show them potential business solutions in a polished and professional presentation.

Our case study presentation template can be used as an effective way to showcase your success stories, convert prospective clients, and up-sell current clients.

sales head presentation

Sales proposal

Sale proposals are used to demonstrate how your business, brand, service or product will positively influence a buyer, partner company, or investor. For a sales proposal to be successful it must include a straightforward message, be visually impactful, and show specific stats or data that reference your company’s strengths.

A sales proposal template streamlines the creation process for your proposal slideshow. Rather than limiting yourself to a series of blank slides and adding copy and images as you go, sales proposal templates provide all the basic placement and design for you to fill with customized content.

A sales proposal template can be used for responding to requests for proposals (RFPs), communicating ROI to sales prospects, and pitching sales ideas, concepts, or strategies. 

sales head presentation

Sales projection

A sales projection is the amount of revenue your business expects to earn in the future. Also called a sales forecast or a business forecast, a sales projection gives you insight into the short-term and long-term health of the company. A set of sales projection slides is essential for sharing the results of your calculations companywide. 

Use the sales projection presentation template to analyze the health of the company, compare projections to past sales numbers, or inform company operations.

sales head presentation

Team stand-up

Make your daily sales meetings more effective by starting with a template that lets teammates easily track what's going on and how to best optimize processes. Our team stand up template is a pre-built, customizable presentation optimized for team meetings and collaboration. Your sales team meeting will run smoothly with an agenda slide, talking points slide, deliverables update slide and more to keep everyone organized and focused.

Use the team stand up template to keep team members on the same page about pending deals, get executives up to speed on recent sales’ numbers, and ensure everyone is on track toward larger goals or quotas. 

sales head presentation

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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Top 8 Sales Presentation Templates & How to Create Your Own

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Sales presentation templates are suggested general talking points and partially prewritten sales decks that can help you present your product or service to a prospect. While you can create your talking points and sales deck from scratch, using templates can save you time and result in a stronger presentation. All templates tend to follow a similar structure, but it can be helpful to seek out ones created for your unique situation such as your industry or relationship with the prospect.

Components of a Sales Presentation Template

There are two key components of a sales presentation template: the outline that guides the spoken portion of your presentation (i.e., the talking points you'll follow), and the sales deck template that guides the visual portion (i.e., the slideshow you'll create for your prospects).

More specifically, the components of a sales presentation template include:

  • Sales Presentation Outline: A recommended structure of your spoken presentation, including your talking points and the order in which you'll say them, that helps you stay on track and touch on the essential details as you speak with your prospect.
  • Sales Deck Template: A predesigned slideshow that includes prompts on each page so you know what to write and in which order, helping you to include the most impactful information for your prospect and inspire them to take action.

There are times when you'll present without slides or send a sales deck for the lead to read through on their own. Below, we've covered these two main components separately and explained how they can work together so you can learn about and grab templates for the outline, sales deck, or both.

If you're interested in learning how to create these components from scratch rather than starting with these templates, check out our articles on how to create and deliver a sales presentation and how to craft a sales deck . Otherwise, continue reading below.

Tailor a Sales Presentation Outline

The first step in creating a sales presentation is to draft an outline that will allow you to efficiently build rapport with your lead, discuss the problem and how your product or service can fix it, and get them to take next steps. Typically, that involves following an outline similar to the below:

  • Small Talk and Intros: Briefly chat with your prospect and give your business's elevator pitch to introduce yourself and what you do.
  • Agenda-Setting: Refresh the prospect on what you hope to accomplish with this meeting and what they'll get out of it whether or not they choose to move forward.
  • Your Prospect’s Pain Point: Remind the prospect of the problem you discussed during discovery, and elaborate on why they can't afford not to resolve it.
  • Solution and Benefits: Tease the better world and three benefits they'll experience when they do solve the problem, then introduce your product or service as the solution.
  • Social Proof: Talk about a current client that's similar to the prospect and had a similar issue before working with you; share a testimonial if possible.
  • Call-to-Action: Make a strong CTA that encourages them to take action with you, such as moving on to a business proposal or agreeing to another meeting.

While the outline above is a good starting point for any business, every presenter should modify their outline to fit their offering, industry, and audience. For instance, product sellers will often add a product demo after introducing their solution. Some salespeople will present to renew or upsell current clients rather than to sell to new ones, which will affect initial intros and small talk. To create the best flow for your situation, read Indeed's article on creating a sales presentation outline .

Freshsales sales presentation template outline example

Customize a Sales Deck Template

Once your sales presentation outline is complete, it's time to translate that into a reusable sales deck. You can also simply start with the deck if you plan to forego a presentation and send it to prospects to read on their own time. It's possible to create a deck from scratch, but you could find an online template and modify it to fit your needs and, if applicable, your presentation structure. As you turn the template into your own deck, you can leave room to personalize it to each new lead.

A standard sales deck template includes the following elements:

  • Cover Slide: Include your company logo and name, plus brief but impactful text such as your unique selling proposition (USP) or elevator pitch for your prospect to read right away.
  • Problem Slides: Highlight the problem and its implications to inspire your prospect to want to solve their pain points as soon as possible.
  • Solution Slides: Show the prospect how their life and business would improve if the problem no longer existed, then introduce your offering as the solution to get them there.
  • Social Proof Slide: Include quotes, photos, or case study summaries from current clients that used to have a similar issue but have reached the better world with your help.
  • CTA Slide: Write a direct ask so the prospect knows what the next steps are and how to take them with you.

We created a free sales deck template that follows the above elements in the listed order. Check it out below if you'd like a standard sales deck template to use as a starting point for your own:

Template Sales Deck Cover Slide

Like a sales presentation outline, your deck may differ slightly depending on factors such as your product or service type, your industry, and your rapport with the lead. In this case, it can be especially helpful to start with a template designed for your unique situation, then tweak it as needed. Your deck can then serve as a template for you and your team to use moving forward.

Additional Reading:

To find a template that fits your unique business situation, check out our compilation of some of the best free sales deck templates on the internet. There, you'll find templates for different company types, offerings, audiences, and more so you can start with the one that will help you finalize your own deck.

Top 7 Presentation Templates for Various Situations

As a sales professional, you’ll often find yourself presenting your offer in various scenarios, from introducing your solution at a trade show to upselling a current client in your office. To help, we’ve compiled seven sales presentation templates to help you craft a verbal outline and/or a visual deck for any sales situation.

Here are the seven sales presentation templates you can access:

Generic Sales Presentation Template

Multifaceted presentation template that follows the general problem/solution format.

Product Sales Presentation Template

Best template for products that can accommodate a demo within the presentation.

Brief Sales Presentation Template

Effective in situations when you're short on time and an elevator pitch works best.

Current Client Sales Presentation Template

Great for presentations to customers you're already working with.

Large Audience Sales Presentation Template

Rely on this template when presenting to a large audience at an event.

Trade Show Booth Sales Presentation Template

Most effective while working a trade show at an industry conference.

Video Sales Presentation Template

Use this when recording a presentation video that can be viewed anytime.

All seven templates include the universal presentation components. No matter the situation, each sales presentation introduces a problem, names the solution, and ends with a call-to-action. Take a closer look below to see how they differ and why they work for each particular situation, plus best practices for each.

A generic sales presentation is one that’s given by a salesperson or a group of salespeople to a prospective buyer, usually in person or via a videoconference, and with the assistance of a sales deck. Regardless of your business type, your goal here is to educate the prospect on the value of your solution so that they move forward in your sales process.

Expand the below to access a generic presentation outline, deck template, and best practices:

Generic Presentation Outline

Here is the step-by-step generic presentation outline that you can use to create your talking points:

  • Introduce Your Business:  Briefly explain what type of customers you generally serve. And deliver your elevator pitch so the prospect has context about what you do. This can be done in one or two slides.
  • Build Credibility:  This can be done during the introduction of your business or right after. Mention how many customers like the prospect you’ve helped in the past. Or bring up past successes or experience that positions you as an expert.
  • Introduce a Common Problem:  Discuss a common pain point relevant to your prospect, preferably one they mentioned to you during your previous conversations.
  • Discuss the Problem’s Associated Costs:  Elaborate on the consequences of not solving the problem. Is it wasting their time? Is it preventing them from reaching certain goals? Agitate the pain so that they realize how important it is to remove it immediately.
  • Highlight a Promised Land:  Tease the good life. Paint a picture of a beautiful world where the problem is gone. Highlight three key benefits the prospect will receive in this promised land. “Imagine if” is a powerful opening phrase here.
  • Put the Competition’s Solutions on Trial:  Now that your prospect is wondering how to get to this promised land, go through the current options, your well-known competitors, and explain why they fail as bridges to the promised land. Respectfully discuss their shortcomings.
  • Introduce Your Solution:  Finally, reveal your solution to the problem. Explain how it works in one to two sentences. Keep the language simple. State the value proposition.
  • State Your USP: Explain the main factor that differentiates your product or service from the competition. Show why you’re the best pick.
  • Give Proof Your Solution Works: Walk the prospect through a few specific customer success stories, mentioning customers similar to the prospect. Use quantitative success markers like “This company increased their revenue by 32%.”
  • Give Your Call-to-Action:  Tell the prospect what you want them to do next and give them the means (contact information, address, etc.) to do it. The prospect will appreciate the direction.

Depending on your situation, there are other elements you could include in your presentation, such as pricing or a team introduction. We go over these presentation elements in our how to create and deliver a sales presentation article — give it a read to learn more.

Generic Presentation Deck Template

Slidebean created a great generic sales deck template that closely follows the outline above. The slides in the deck include about us, mission, before and after solving the problem and the bridge to do so, team, pricing, next steps, Q&A, and contact. Check it out to see if it would be a good starting point for you.

Generic sales pitch deck template

Generic sales pitch deck template

Generic Presentation Best Practices

Here are some best practices for giving a generic sales presentation:

  • Follow the 10/20/30 Rule in Your Deck:  The  10/20/30 rule states that a presentation should have at most 10 slides, last no longer than 20 minutes, and use a 30-point font or larger. This ensures the audience doesn’t get bored by text or length.
  • Use a Problem/Solution Narrative Structure:  Begin by defining a problem and explaining its costs. Then paint a picture of a better world where that problem is gone, and reveal how the prospect can get there with your product or service.
  • Sprinkle Proof Throughout:  Use data points, stats, and graphs to back your bold claims. And include testimonials and case studies from customers similar to the prospect to prove that they can expect to see a similar level of success.

The most important thing to remember is to include the components that work well in every presentation — particularly the problem and how you'll fix it, plus what the prospect should do next.

When you’re presenting a product, showmanship is essential. Nothing sells better than demonstrations of the product. If it’s a potato peeler, peel some potatoes. If the product is something too large to demonstrate in person — like industrial equipment — show a video of it in action. This helps the customer visualize owning it and using it themselves, which assuages any uncertainty that it’ll work.

Click "Show More" if you sell a physical product and want to start with an outline and deck template:

Product Presentation Outline

Here is a sales presentation outline for presenting a product:

  • Introduce Your Business:  Tell the prospect a little bit about yourself and your business.
  • Open With a Story:  Tell a short relatable story that introduces the main problem you solve. A knife sharpener salesperson might tell a story about how their knife was dull so it slipped and cut their finger.
  • List Current Undesirable Solutions:  Go through the current solutions (your competitors) and explain why they fail to solve the problem. This could be because of faulty technology or a missing feature that your product has.
  • Introduce Your Solution (Your Product):  If possible, show the product to the prospect. Let them hold it or use it. Name how it’s different from and better than the competition.
  • Show the Features and State the Benefits:  While showing them each feature, tell them how it will make their lives better.
  • Give a Physical Demonstration:  If you were the knife sharpener salesperson, you’d show them how sharp you can get the blade.
  • Show Proof:  Share some quotes from customers who have enjoyed your product or a video of some using it.
  • Make a Call-to-Action:  Tell your prospect what you want them to do next, whether that’s to buy now or to schedule another meeting. Create urgency by adding a time bomb, like a discount that ends in the next hour.

This outline works well for physical products like the knife sharpener example, but it also can be effective for presenting SaaS products, especially when you incorporate a sales deck.

Product Presentation Deck Template

Visme's product sales deck template includes slides for the USP, problem, implications, solution and how it works, social proof, and a CTA. Take a look to decide whether it's a good jumping off point for your own product slide deck.

Product sales deck template

Product sales deck template

Product Presentation Best Practices

Here are some things to keep in mind when presenting a product:

  • Let the Audience Take Your Product for a Spin: Hand it over to the prospect and let them try it for themselves. This makes them attached to the product and more eager to own it.
  • Show How Other Solutions Are Ineffective:  Present the competitions’ products and how they're flawed. Show videos or in-person demos of the product causing costly problems.
  • Be Expressive With Body Language:  Hold up the product, use hand gestures to emphasize points, and smile and nod when making jokes or stating benefits.

Try to incorporate these tips whether you're selling a physical product or a software tool.

Sometimes you’ll only have one or two minutes to present your product or service to a new lead. This could occur on a cold call, at a networking event, or during a quick on-stage presentation at a conference. Usually, your audience knows nothing about your offer. Sometimes, these short presentations are referred to as elevator pitches, although, in practice, elevator pitches should be only 30 seconds.

Check out our brief presentation outline, deck template, and tips below:

Brief Presentation Outline

Here is the sales presentation outline to use when you have only a few minutes to present:

  • Open With a Shocking Statement : This could be a startling but true statistic connected to the problem you solve (e.g., Americans read for personal interest for 10 minutes or less per day). It could also be a bold claim (e.g., You’re showering all wrong).
  • Tell a Story That Elucidates a Problem:  It has to be a very short story, and the protagonist should be your ideal customer.
  • Introduce Your Product or Service:  Tell them the name of your product or service and its main value proposition — its most powerful benefit.
  • Explain How It Works in One Sentence:  In a single sentence, clarify how it works and achieves this value proposition — “It does this by X.”
  • State Your Call-to-Action:  Ask them for the meeting, the purchase, or whatever it is you want them to do. Try including the value proposition again in your CTA. “If you want to see a 33% increase in X, let’s schedule a meeting for next week to go over it more.”

Start with this outline, but add or cut whatever information you need so you end up with brief talking points that will be effective when used with your prospects.

Brief Presentation Deck Template

Slidebean's brief sales deck template tells the entire story in a few slides. It opens with the main idea and statistics, then moves on to a problem and the company's value proposition and overall story. The solution slide is next, with a Q&A and CTA at the end. It also includes slides for the competition and team, which you can keep or cut for time.

Brief sales deck template

Brief sales deck template

Brief Presentation Best Practices

Here are some best practices for presenting when you’re short on time:

  • Share the Most Crucial Information:  When you don't have time to give a full sales presentation, be economical with what you choose to share. Focus on getting across the problem you solve and your main value proposition.
  • Speak With Pace:  Long dramatic pauses have no place here. Speak at a faster rate than normal. Get through your entire presentation before time’s up or you lose the lead’s attention.
  • Forget the Sales Deck if Needed: You don’t necessarily need the slideshow. Focus on engaging the audience with eye contact, hand gestures, and passion.

To stick to the time you're allotted, follow these tips to end early enough that your prospect can ask a few questions.

This is relevant to anyone upselling or cross-selling a current client. When you’re doing this, you must personalize the presentation to their wants, needs, and goals that they have expressed to you during your partnership. Regardless of outcome, these presentations are great chances to grow your relationship, so start with a template and tailor it from there.

Below, you'll find an outline and deck template for presenting to your existing customers:

Current Client Presentation Outline

Here is an outline for delivering sales presentations to current clients:

  • Talk About Past Successes:  Remind them of your value. Share any key performance indicators that you have directly contributed to improving.
  • Summarize Your Last Discussion:  A discussion should’ve taken place before this meeting in which you asked the client about their current goals. Bring up these goals to give them context for why you’re presenting to them today.
  • Discuss Why They Aren’t Hitting Their Goals: Talk about some reasons why they aren’t performing as well as they could be. For example, perhaps one of their processes is inefficient.
  • Pitch the Idea:  Explain how your product or service can solve the problem for them and help them achieve their goals.
  • Show Proof:  Show them how other clients like them have benefited by making this particular purchase. Use statistics and case studies here to prove your point.
  • Give the Client Use Cases: Share some examples of exactly how the client can use this tool or service in their day-to-day life. Take into account their internal business processes or daily responsibilities while crafting these use cases.
  • Make the Call-to-Action:  Ask them if they want a follow-up meeting to go over it more in depth, or if they’d like you to send over a business proposal .

As you run through these talking points, ensure that they know how appreciative you are of their business. This outline will help you get through the key details, but your relationship with the client plays a large role in moving the deal forward.

Current Client Presentation Deck Template

Gong's B2B sales deck template is a great one to use for your current customers. It's highly customizable, so you can easily tailor it to the customers you've had a chance to learn about by working with them for a certain period of time. After the cover slide, it has pages for the nexus, problem, story, value proposition, proof, and CTA.

B2B customer sales deck template

B2B customer sales deck template

Current Client Presentation Best Practices

Here what to remember when renewing, upselling, or cross-selling a current client:

  • Discuss Their Past Successes With You:  To remind them of how well you’ve helped them already, show them a snapshot of what their life was like before they signed up with you and how much better it’s become. Do this at the beginning.
  • Personalize It: Bring up use cases — come up with ways your client can use the new or upgraded version of a product to reach their goals or solve their problems.
  • Bring in Backup:  If there’s an account manager or someone else who manages the client’s account, bring them along to make the client feel comfortable. They don’t have to present, but they can help kick off the rapport-building small talk beforehand.

As we mentioned above, remember to lean on your relationship in presentations with current clients. It's more efficient to renew and upsell existing customers than acquire new ones, so make them feel special and show them the value you've brought to them so far.

This is effective for large audiences of over 100 people. This often occurs when you’re on a stage presenting your product or service at an industry event (conference, trade show, etc.) that you’re hosting or attending. The audience usually consists of industry peers eager to learn about new brands and solutions that’ll help them achieve their goals.

Here's the template for presenting to many people at a time, plus tips to do it well:

Large Audience Presentation Outline

Check out the sales presentation outline for presenting to large audiences:

  • Build Curiosity:  Open with a statement that gets the audience excited for what you’re going to reveal. You could declare that what you’re about to show them will forever change the way they do or think about something.
  • Build Credibility:  Quickly summarize your business’s origin story. Then, if possible, chronicle your company’s past successes or product releases and explain how they changed the industry.
  • Highlight the Key Problem:  Now, name a new problem in the industry that you plan to tackle. Make it one that’s relatable and painful to your audience.
  • Tackle the Competition:  Discuss today’s solutions and cast them aside with your arguments for why they don’t work. It’s helpful to find one feature or approach your main competitors all have or employ and then explain why that is their shortcoming.
  • Introduce Your Product or Service:  Reveal your solution to the problem. Show pictures or videos of it on the big screen. Explain its key differentiator and value proposition.
  • Go Through Features and Benefits:  If you're using a deck, flip through slides that name and show images of the relevant features while you talk about the benefits.
  • Make Your Call-to-Action:  Tell them what to do next, whether that’s to go to your website and sign up or to dial a number on the handout they received before the show.

When you're presenting to a large audience, it can be especially helpful to take advantage of the projector in the room, showing image and/or text slides.

Large Audience Presentation Deck Template

Zuora's large audience sales deck template is a solid one to use for many people at a time. The template starts off with an industry change that will affect all audience members, then explains the implications of the change, especially for companies that don't keep up. It uses the remaining slides to set up Zuora as the hero that can help the audience thrive in this new environment.

Large audience sales deck template

Large audience sales deck template

Large Audience Presentation Best Practices

Here are some best practices for presenting to large audiences:

  • Practice to Gain Confidence:  Because there are so many people in the room, it can be nerve-racking. You’re going to want to have practiced this presentation a lot so that you’re comfortable. If possible, rehearse on the stage.
  • Use the Entire Stage: Usually, you’ll have a lot of space on the stage at these events. Use it. Changes in the audience’s visual field, including your walking, keeps them alert. Also, make sure you consistently switch which part of the audience you’re facing.
  • Involve the Audience:  Ask audience members to raise their hands if they hold a certain opinion, have had a specific experience, or are in a particular position. You might say, “Raise your hand if you’ve ever had {insert struggle here}.” This makes them feel invested.

Consider also consulting your peers who have given talks to big audiences. Speaking to large groups is a unique experience in which presenters typically improve over time, so try to bypass some of the clunky talks by getting these tips beforehand.

Sometimes you’ll find yourself at a trade show or conference presenting to cold leads who have gathered around your booth for a quick presentation of your product or service. The goal of this presentation is to quickly turn these leads into prospects hungry to learn more.

Follow the template below when presenting at a trade show booth:

Trade Show Booth Presentation Outline

Here is the outline for a trade show booth sales presentation:

  • Quickly Set the Agenda:  Summarize what you plan to cover in your presentation.
  • Give a Reason to Stick Around: Include this in the last part of your agenda. This could be a chance to enter into a contest or win an item or a sneak peek at a new feature.
  • Help People Self-Qualify:  Start talking about your ideal customer and their responsibilities. Involve the audience by asking them to raise their hands if they fall into one of the mentioned categories. This way, the ideal customers will know to stay.
  • Name a Common Desire of Your Customers:  Bring up something that your ideal customer wants. This could be a goal they want to achieve or a problem they want gone.
  • Explain How Your Product or Service Satisfies the Desire:  Introduce your solution and describe how it satisfies this need.
  • State 3 Key Benefits:  Name three benefits that your buyers will receive with the product or service. It helps to tell anecdotes about specific clients enjoying each benefit you mention.
  • Make a Call-to-Action:  Help them move through the sales pipeline by telling them what action to take. This could be to talk to someone at the booth or grab a brochure. Also, give them a reason to comply.

Because trade shows are competitive, consider using both a presentation outline and a sales deck template. This way, you'll have a higher chance of grabbing attendees' attention when they walk past your visual slides.

Trade Show Booth Presentation Deck Template

Venngage's creative sales deck is a good fit for presenters at a trade show booth. It's visually appealing and brief to rope in passers-by and allow them to see the full deck in a matter of minutes. It starts with a title slide, then explains what your company does and how to get in touch with you.

Creative sales deck template

Creative trade show booth sales deck template

Trade Show Booth Presentation Best Practices

Here are some best practices for presenting at a trade show booth:

  • Keep It Between 5-10 Minutes:  The trade show members have other exhibits to see. Respect their time and keep it succinct, fast-paced, and powerful.
  • Build Brand Recognition:  At a trade show, you might be surrounded by booths filled with competitors. So it’s key to win a spot in your audience’s memory by highlighting your top differentiators that make your brand unique.
  • Make Each Slide Stand on Its Own: People might show up at your booth during slide one or four. Therefore, make sure each slide has a straightforward concept in large font that audience members can grasp without having to see the previous slide.

Brevity and enthusiasm are key here. If you can quickly tell your potential clients why you believe in your product or service, you're more likely to stand out in a room of other booths.

Video sales presentations usually consist of a seller standing in front of a camera and/or recording their computer screen and briefly explaining their solution and its benefits. Once you’ve filmed the video successfully, you can use it again and again. Often, businesses film these video sales presentations to put on their landing page, sales page, or any other page on their website designed to convert visitors into leads or buyers. They also use it as a video advertisement.

Check out how to create a video presentation from an outline and deck template below:

Video Presentation Outline

Here is a sales presentation outline for creating your video presentation:

  • Introduce Yourself:  State your name and your business. Then share any credentials or experiences that show you’re an expert in the field.
  • Name 1–2 Pain Points: Come across as a problem solver by labeling one or two pain points that your target audience struggles with.
  • Introduce Your Solution:  Name your product or service and give a high-level overview in one sentence.
  • Describe the Promised Land:  Talk about how amazing the viewer’s life will be once they have this solution. Focus on evoking positive emotions from them.
  • Walk the Viewer Through the Product or Service:  With the help of images and/or the video, walk the viewer through the basic features. Be sure to highlight the benefits of each.
  • Make a Call-to-Action:  Tell them to fill out the form on the page that will collect their contact information. Tell them what will happen after they do this. Or, if they can purchase on the page, let them know where they can do so.

Some of the best video presentations switch between the presenter and their screen. The outline is helpful throughout, and a deck template can be great when you want to show your screen.

Video Presentation Deck Template

We created our own cold leads sales deck template that could easily be recorded into a video and hosted on your website or anywhere else where new leads can find it. The cover slide introduces the company, then it talks about the problem plus your product or service and its benefits. Finally, it ends with a CTA.

Video sales deck template

Video sales deck template

Video Presentation Best Practices

Here are the main details to keep in mind during a video sales presentation:

  • Keep It Brief: Avoid droning on; you want to get to your call-to-action before the audience gets bored and moves on to another web page.
  • Focus on Benefits Over Features:  Focus on how the product will improve the buyer’s life. iPod claimed “1,000 songs in your pocket,” but few buyers cared how that was possible.
  • Let Your Personality Shine Through:  Share personal stories of your experiences in the industry helping people like them or stories of your own challenges.

These tips will help prevent your prospect from skipping ahead in the video or closing it altogether. Video presentations can make it tough to keep your audience's attention, so try all three of these tips plus any others you uncover as you go.

To learn more about creating your own outline, read our article on sales presentations , where you'll see how to create and deliver your presentation. For more slide deck templates for a variety of situations, check out our sales deck templates article; there, you'll find categories like the above, plus a template and examples for each one that show what a great sales deck looks like in action. Finally, read our sales presentation tips article for more best practices to keep in mind.

Bottom Line: Sales Presentation Templates

Sales presentations are your chance to convince your prospective buyer of the value of your product or service, to come across as an expert problem solver, and to further  nurture  the buyer/seller relationship. To do this, your sales presentation should be tailored to the unique situation in which you find yourself, as well as to the audience. Now, take what you’ve learned from these templates and examples and go build and deliver an amazing sales presentation.

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Ecosystem Kalinka

Luxury real estate in Russia, Europe, Asia and Middle East for a comfortable life and profitable investment. Our team — it is an association of market professionals, innovations and digital technologies, traditions and continuous development.

In the premium real estate market

Share of the moscow market, clients, including the forbes list, objects in the company's database., market experts work in the company, cumulative revenue, company turnover per year, the most expensive penthouse sold, ekaterina rumyantseva.

CEO of Kalinka Ecosystem

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Our Mission: Tradition & Innovation

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Pre–sale preparations

  • Examination of competitors' sales
  • Securing our sales plan
  • Creation of a sales office
  • Product training for brokers
  • Development of efficient financial instruments
  • Developing sales incentives

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  • Implementation of sales plan
  • Premium brokerage/ brokers school
  • Own client base
  • Sales funnel management
  • Mortgage broker services
  • Legal support
  • Monitoring of all stages of implementation

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After–sales service

  • Working with accounts receivable
  • Informing the customer about the project status
  • Working with customer reviews
  • Loyalty programs
  • Recommendation deals

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International recognition

European property awards real estate.

official airline partner

Virgin Atlantic


2013 – 2014

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in association with

2014 – 2015

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Rolls–Royce motor cards


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The Telegraph


2016 – 2017

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Awwards Winner

2017 – 2018

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2018 – 2019

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2019 – 2020

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2021 – 2022

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Best real estate company for high price category real estate according to the magazine «Novyy Adres»

First place in the Forbes rating № 4 (25). Leader in the number of closed deals in the segment of high-budget real estate according to the survey of NVM Business Consulting.

First place in the real estate market records award in the category of «Professional pride» with the project «Dvoryanskoye Gnezdo».

Only Russian company to win in three «International Property Awards» nominations.

Best real estate agency in Russia according to the «Premio Internazionale Le Fonti» award. Winner of two «International Property Awards» nominations.

Best real estate agency in Russia according to the «International Property Awards» with the presence of representatives of The Daily Telegraph.

First place in the «European Property Awards» in «Real Estate Agency Marketing for Russia». A high appraisal of an important part of the company’s work — management of marketing and sales of real estate developers.

First place in the «European Property Awards» in «Real Estate Agency for Moscow, Russia»

Best company in both Real estate and Marketing according to the «European Property Awards»

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Solutions for developers, investors and buyers

Urgent buyout of distress-assets, apartments trade-in, accurate assessment with ai, investors club, apartments for sale, investing in redevelopment.

«Working daily with buyers and sellers of real estate. We know everything, from the customer’s first call up to the final sales.»

Ekaterina Rumyantseva,

our own full-time team of analysts and investment advisors

Created and implemented more than 200 consulting projects, analysis of the target group behavior utilizing a modern crm system, analysis of 1,000 customer requests and 300 transactions per year, own real estate database, updated daily, purchase and support of related databases, data on real estate lots in “closed sales”, information about the actual transaction sum and bargaining, kalinka realty.

Buying, selling and renting real estate

Kalinka Consulting

Complex solutions for developers

Kalinka Legal services

Legal support and audit

Kalinka Design

Professional selection of architects and designers

Kalinka analytics

Reviews of the real estate market in Moscow and MO

Kalinka Media

Current webinars and  situation in market

Kalinka International

Profitable investment. Citizenship and residence permit

30% of real estate transactions are not done after the purchase decision has been made. That’s why we maintain a constant dialogue with the buyer, lawyers, mortgage brokers and designers, to study the needs and implement the solution.

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Our Partners

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  • AB Development
  • ANT Development
  • Capital Group
  • Central Properties
  • Insigma Development

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Investment companies

  • Capital Partners
  • Hines International
  • Absolut Bank
  • VTB Capital
  • Gazprombank
  • Sberbank Capital
  • Otkritie Capital

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Design and architecture

  • Andrew Martin
  • Artistic Design
  • Aukett Swanke
  • Candy & Candy
  • Helene Benhamou
  • Jade Jagger
  • Kelly Hoppen

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Kalinka International (UAE, Turkey)

Programs for any purpose:

  • Visa-free travel
  • Life and business abroad
  • Tax residency
  • Cross-border movement under restrictions
  • Education and career of children abroad

Kalinka Dubai

  • Buying property in the UAE
  • Sightseeing tours of the best residential complexes in Dubai
  • Capital transfer (urgent purchase of ready-made companies in the UAE, opening an account)
  • Long stay apartments
  • Yacht charter
  • School education
  • Restaurants, shopping, household matters
  • Flight organization.
  • Assistance with international itinerary planning

Simplified visa system

No income tax, high return on investment, full ownership.

The Ritz-Carlton Residences

Collection of luxury residences

UAE, Dubai, Dubai International Financial Center, Al Sukuk Street, 9/1

The complex is located on the coast of the picturesque bay of Dubai Creek, where the world-famous Ras Al Khor flamingo and wildlife sanctuary is located. A unique location among mangrove forests, small lagoons and lakes combines peace and tranquility with the advantages of a large metropolis.

Rent – Start of sales.year

DAMAC Lagoons

Family low-rise residential complex

UAE, Dubai, Dubai Land, El Hebia Fift

Family low-rise residential complex in the spirit of the Mediterranean cities in the depths of Dubai. Convenient location allows you to get to large shopping centers, business clusters and offices of international companies in 20 minutes. Nearby are medical facilities, schools, an equestrian club, golf courses and the Dubai Sports City multifunctional complex.

Rent – year

DAMAC Cavalli Tower

UAE, Dubai, Dubai Media City

Elite residential complex on the west coast of Dubai, in the prestigious Al Sufuh area.

Atlantis The Royal Resort & Residences

Complex in the center of the Palm Jumeirah crescent

UAE, Dubai, Jumeirah, Palm JumeirahUnited Arab Emirates, Dubai, Jumeirah, Palm Jumeirah

Luxury residential complex in the center of the crescent of the Palm Jumeirah in Dubai. The developed infrastructure of the man-made island is impressive: gourmet restaurants, modern fitness studios, luxurious wellness clubs, shops and boutiques in Nakheel Mall. Well-maintained walking and jogging paths stretch along the many kilometers of beaches with snow-white sands.

Canal-front luxury serviced apartments

UAE, Emirate of Dubai, Zabeel, Business Bay

Luxury canal-front serviced apartments in the heart of Dubai.

W Residences Dubai Downtown

Complex in the prestigious Downtown area

UAE, Dubai, Zabeel, Burj Khalifa

Elite residential complex in the prestigious Downtown area, in the center of Dubai.

Kalinka Turkey

  • Elite real estate
  • New buildings and secondary offers
  • Investment property
  • Sightseeing tours
  • Second Citizenship by Investment Program

Get a selection of foreign investment offers

Moscow exclusive properties, 6 unique projects, popular areas of moscow, secure business transactions, developed infrastructure.

Sociocultural cluster with modern apartment buildings

Zvenigorodskaya 2nd st., 12

The residential quarter is located on an area of 4.5 hectares, 200 meters from the Ulitsa 1905 Goda metro station, surrounded by parks: Krasnaya Presnya, Krasnogvardeyskie Prudy, the December Uprising Park and the Presnensky Childrens Park

Poklonnaya 9

Premium apartment house

Poklonnaya st., 9

he complex is located in a prestigious location in the west of the capital. Panoramic windows offer magnificent views of Victory Park, Sparrow Hills and Moscow City towers.

Victory Park Residences

Elite family residences in the west of the capital

Brothers Fonchenko st., vl. 3

he complex is surrounded by green parks and iconic sights of the city. Panoramic windows offer magnificent views of Poklonnaya Gora, the Triumphal Arch and City skyscrapers.

Capital Towers

Residential skyscrapers 500 meters from Moscow City

Krasnopresnenskaya emb., 14, building 1

A 10-minute walk from the metro stations "International" and "Vystavochnaya", a little further - the platform of the MCC "Business Center" and "Testovskaya" of the first Moscow diameter. For motorists, convenient exits to the Third Ring Road and the Garden Ring are located 6 minutes from the complex.

Neva Towers

Complex on the territory of the business center Moscow-City

Krasnogvardeisky 1st pr-d, 17-18

Panoramic windows offer direct views of the legendary Ukraina Hotel, the Government House and the embankments of the Moscow River. Residents have access to the entire infrastructure of the business district within a 10-minute walk. Afimall shopping center, multiplex cinema, cafes and restaurants, fitness studios, beauty salons and viewing platforms.

Club city on the river

Volokolamskoe sh., vl. 71/12

Moskvoretsky Park is a 5-minute walk away. In 10 minutes by car - the parks Shodnya, Pokrovskoe-Streshnevo and Stroginsky. A grandiose sports infrastructure is planned on the territory of the peninsula: more than 30 types of activities in one location and three yacht clubs in the neighborhood.

Community participation

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PR and Media

Kalinka is in the TOP-3 in terms of citation in  the media in the elite real estate market and in the TOP-5 of business class and investment segment. Monthly number of publications mentioning Kalinka  — 250-300. Main sources: RBC, Forbes, Vedomosti, Kommersant, BFM, Elitnoe.ru. Joint analytics and press releases with leading Moscow developers: Insigma, AEON, Level Group and others. The Kalinka press service is always open to the media: journalists can be sure of comments, interviews and expert opinions. We promptly respond to requests and help the editors in the preparation of objective and high-quality materials.

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A fifth of the entire interior improvement in the premium segment is created in the area of Minskaya Street

According to research of the Kalinka Ecosystem, the total area of internal landscaping in 40 projects on the premium real estate market in Moscow is 43.5 hectares.

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Russians remain the leaders in buying Turkish real estate

Russians still occupy the first place in the demand for real estate in Turkey among foreigners. However, compared to 2022, there is a decrease in demand from our fellow citizens by 17%.

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"Obydensky No. 1" became the best-selling club house in Moscow

According to a study of the Kalinka ecosystem, sales in 11 club houses started in the capital in 2023. The leader in sales was the club house "Obydenskiy No. 1", in other projects clients purchased on average four times fewer apartments.

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The Kalinka ecosystem has summed up the results of its first year of operation in the UAE.

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The Kalinka ecosystem has strengthened its top management team.

In two regional divisions of the company - Kalinka Turkiye and Kalinka Middle East - new sales directors have been appointed.

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Kalinka Middle East has received several awards from a leading developer in Abu Dhabi.

The company won in several nominations as a developer of Aldar Properties and has been included among the best real estate agencies in Abu Dhabi.

Stay up to date with the latest news

We promise to send only interesting and important articles.

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CEO of International consulting company Kalinka

Alexey <br>Chumalov

Alexey Chumalov

General manager of Kalinka Moscow

Alexander <br>Shibaev

Alexander Shibaev

General manager of Kalinka Middle East

Yulia <br>Kovaleva

Yulia Kovaleva

City real estate manager

Polina<br> Medelyanovskaya

Polina Medelyanovskaya

Denis <br>Trusov

Denis Trusov

Dmitry <br>Mezhinsky

Dmitry Mezhinsky

Mikhail<br> Dolgov

Mikhail Dolgov

Head of Country Property Department

Moscow city - PowerPoint PPT Presentation

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Moscow city

Moscow city – powerpoint ppt presentation.

  • 11,000,000-
  • 1,100 sq.km
  • 85 of whom are social orphans - they have parents
  • Antique shop selling
  • Remains of an orthodox saint (scull is in great condition) etc
  • Muscovites always talk about needing fresh air and time with nature (away from Moscow)
  • Going to our church dacha
  • (1500 women)

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