The 46 Best Cover Letter Examples: What They Got Right
![what makes for a good cover letter Amanda Zantal-Wiener](https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/IMG_2808.jpg?width=48&height=48&name=IMG_2808.jpg)
Published: May 22, 2024
I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
![what makes for a good cover letter person types of a cover letter](https://www.hubspot.com/hs-fs/hubfs/Untitled%20design%20%2860%29.jpg?width=595&height=400&name=Untitled%20design%20%2860%29.jpg)
I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.
It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.
Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?
Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.
![what makes for a good cover letter → Click here to access 5 free cover letter templates [Free Download]](https://no-cache.hubspot.com/cta/default/53/3f347702-d7e9-4e59-9fe4-be4cd7bad191.png)
Table of Contents
![](http://writinghelp.online/777/templates/cheerup/res/banner1.gif)
Customizable Cover Letter Examples
Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.
![what makes for a good cover letter what makes for a good cover letter](https://offers.hubspot.com/hubfs/Image%20Hackathon%20%E2%80%93%20Horizontal%20(18).png)
5 Free Cover Letter Templates
Five fill-in-the-blank cover letter templates to help you impress recruiters.
- Standard Cover Letter Template
- Entry-Level Cover Letter Template
- Data-Driven Cover Letter Template
Download Free
All fields are required.
You're all set!
Click this link to access this resource at any time.
In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .
1. Standard Cover Letter Example
![what makes for a good cover letter good cover letter examples, standard](https://knowledge.hubspot.com/hubfs/best-cover-letter-examples-1-20240712-5716570.webp)
![what makes for a good cover letter good cover letter examples, short and sweet](https://knowledge.hubspot.com/hubfs/best-cover-letter-examples-8-20240712-9918439.webp)
In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."
Unhelpful Cover Letter Introduction:
"To Whom it May Concern,
I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."
Relevant Professional Experience
It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.
Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.
So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.
To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.
Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.
Helpful Cover Letter Experience:
“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”
Unhelpful Cover Letter Experience:
“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”
Useful Examples
To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.
Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.
Helpful Cover Letter Example:
“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”
Unhelpful Cover Letter Example:
“I have a great track record of leadership and achieving fantastic results.”
Research and Company Knowledge
Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.
So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.
Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.
Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.
Helpful Cover Letter Research:
“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”
Unhelpful Cover Letter Research:
“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”
Clear Writing
Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.
To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.
You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.
- Guide to Becoming a Better Writer
- Tips for Simplifying Your Writing
Helpful Cover Letter Writing:
"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.
Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."
![](http://writinghelp.online/777/templates/cheerup/res/banner1.gif)
Unhelpful Cover Letter Writing:
"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.
Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."
Genuine Interest and Enthusiasm
Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.
Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.
Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:
- Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
- Choose your words carefully .
- Write in active voice.
Helpful Cover Letter Tone:
“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”
Unhelpful Cover Letter Tone:
“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”
Memorable Conclusion
End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.
Then, thank your reader for their time and consideration and include your contact information for easy follow-up.
To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.
Helpful Cover Letter Conclusion:
"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.
Together, let's make a lasting impact on our planet.
[Your Name]"
Unhelpful Cover Letter Conclusion:
"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.
I’d like to add another stage to the job search: experimentation.
In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.
But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.
I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.
So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.
Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.
Don't forget to share this post!
Related articles.
![what makes for a good cover letter How to Write an Internship Cover Letter [Expert Advice & Examples]](https://www.hubspot.com/hubfs/Copy%20of%20Featured%20Image%20Template%20Backgrounds-Aug-21-2023-02-03-52-3390-PM.png)
How to Write an Internship Cover Letter [Expert Advice & Examples]
![what makes for a good cover letter How to Start a Cover Letter That Gets You Your Dream Job](https://knowledge.hubspot.com/hubfs/startcoverletter.webp)
How to Start a Cover Letter That Gets You Your Dream Job
![what makes for a good cover letter General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application](https://www.hubspot.com/hubfs/Cover-Letter-Templates.jpg)
General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application
![what makes for a good cover letter Is a Cover Letter Necessary in 2024?](https://www.hubspot.com/hubfs/cover%20letter%20blog%20post.png)
Is a Cover Letter Necessary in 2024?
![what makes for a good cover letter Letter of Interest Tips, Templates & Examples [A 2023 Guide]](https://www.hubspot.com/hubfs/letter%20of%20interest.png)
Letter of Interest Tips, Templates & Examples [A 2023 Guide]
![what makes for a good cover letter The Ultimate Guide to Writing a Cover Letter](https://www.hubspot.com/hubfs/job%20seeker%20looks%20up%20job%20description%20to%20see%20what%20to%20include%20in%20cover%20letter%20copy.jpg)
The Ultimate Guide to Writing a Cover Letter
![what makes for a good cover letter Eight Cover Letter Greetings for Every Situation](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/cover-letter-greetings-1.jpg)
Eight Cover Letter Greetings for Every Situation
![what makes for a good cover letter 7 Expert Cover Letter Tips to Get the Job](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/cover-letters-1.jpg)
7 Expert Cover Letter Tips to Get the Job
Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform
![what makes for a good cover letter Cart](https://hbr.org/resources/css/images/cart-icon.png)
- SUGGESTED TOPICS
- The Magazine
- Newsletters
- Managing Yourself
- Managing Teams
- Work-life Balance
- The Big Idea
- Data & Visuals
- Reading Lists
- Case Selections
- HBR Learning
- Topic Feeds
- Account Settings
- Email Preferences
How to Write a Cover Letter That Sounds Like You (and Gets Noticed)
- Elainy Mata
Do the research, start off strong, and emphasize your value.
- EM Elainy Mata is a Multimedia Producer at Harvard Business Review. ElainyMata
Partner Center
How to Write a Cover Letter: Your Full Guide (With Tips and Examples)
![what makes for a good cover letter Getty Images](https://pilbox.themuse.com/image.png?filter=antialias&h=350&opt=1&pos=top-left&prog=1&q=keep&url=https%3A%2F%2Fcms-assets.themuse.com%2Fmedia%2Flead%2Fhow-to-write-a-cover-letter.png&w=700)
It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?
First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.
To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.
Get that cover letter out there! Browse open jobs on The Muse and find your dream job »
What is a cover letter and why is it important?
A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.
Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.
Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.
How long should a cover letter be?
An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.
How to write a cover letter hiring managers will love
Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”
Step 1: Write a fresh cover letter for each job (but yes, you can use a template)
Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.
While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.
At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.
Step 2: Add your contact info
At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):
- Your pronouns (optional)
- Your location (optional)
- Your email address
- Your phone number (optional)
- Your Linkedin, portfolio, or personal website URL (optional)
Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:
Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222
If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:
Violet Baudelaire she/her [email protected] 123-123-1234
https://www.linkedin.com/in/violet-baudelaire/
Step 3: Address your cover letter to the hiring manager—preferably by name
The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.
If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”
For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .
Step 4: Craft an opening paragraph that’ll hook your reader
Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.
No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).
You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.
This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.
Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE
Step 5: Convey why you’d be a great hire for this job
A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.
So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.
Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.
If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:
“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”
Step 6: Back up your qualifications with examples and numbers
Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.
Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.
For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”
If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:
- What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
- What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
- What about your personality, passion, or work ethic made you especially good at getting the job done?
Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!
This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)
Step 7: Finish with a strong conclusion
It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.
Try something like this:
“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”
Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)
Step 8: Reread and revise
We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.
You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:
- Does this sell me as the best person for the job?
- Does it get you excited?
If the answer to either is “no,” or even slight hesitation, go back for another pass.
Cover letter examples
Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.
Example #1: Cover letter for a job application
Alia Farhat San Francisco Bay Area [email protected] 444-000-1111
Hello Danny Tanaka,
If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.
You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.
I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.
I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.
Alia Farhat
Example #2: Cover letter for an internship
Mariah Johnson
New York, NY [email protected] 555-000-1234
Dear Hiring Manager,
I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.
In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.
I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..
Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.
Example #3: Cover letter with no experience
Sarah Bergman
Philadelphia, PA [email protected] 1234-555-6789
Dear Chloe West,
I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.
Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.
As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.
I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.
Best regards,
Example #4: Career change cover letter
Leslie Smith
Chicago, IL [email protected] 111-222-3344
Dear Paul Jones,
Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.
After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.
I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.
I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.
Extra cover letter examples
- Pain point cover letter example
- Recent graduate cover letter example
- Stay-at-home parent returning to work cover letter example
- Sales cover letter example
- Email marketing manager cover letter example
- No job description or position cover letter example (a.k.a., a letter of intent or interest)
- Buzzfeed-style cover letter example
- Creative cover letter example (from the point-of-view of a dog)
Bonus cover letter tips to give you an edge over the competition
As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:
- Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
- Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
- Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
- Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
- Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.
The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”
Cover letter FAQs (a.k.a., everything else you need to know about cover letters)
- Are cover letters still necessary?
- Do I have to write a cover letter if it’s optional?
- Can I skip the cover letter for a tech job?
- What does it mean to write a cover letter for a resume?
- How can I write a simple cover letter in 30 minutes?
- How can I show personality in my cover letter?
- What should I name my cover letter file?
- Is a letter of intent different from a cover letter?
- Is a letter of interest different from a cover letter?
Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.
How it works
Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.
Explore how BetterUp connects to your core business systems.
We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.
Build leaders that accelerate team performance and engagement.
Unlock performance potential at scale with AI-powered curated growth journeys.
Build resilience, well-being and agility to drive performance across your entire enterprise.
Transform your business, starting with your sales leaders.
Unlock business impact from the top with executive coaching.
Foster a culture of inclusion and belonging.
Accelerate the performance and potential of your agencies and employees.
See how innovative organizations use BetterUp to build a thriving workforce.
Discover how BetterUp measurably impacts key business outcomes for organizations like yours.
Daring Leadership Institute: a groundbreaking partnership that amplifies Brené Brown's empirically based, courage-building curriculum with BetterUp’s human transformation platform.
![what makes for a good cover letter Learn more](https://no-cache.hubspot.com/cta/default/9253440/cec385d0-be72-4ad8-a63e-424d801cc95d.png)
- What is coaching?
Learn how 1:1 coaching works, who its for, and if it's right for you.
Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.
Types of Coaching
Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.
Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.
Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.
Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.
![what makes for a good cover letter Find your Coach](https://no-cache.hubspot.com/cta/default/9253440/21fbace0-fd3a-4c41-ba35-a2067143bdea.png)
Research, expert insights, and resources to develop courageous leaders within your organization.
Best practices, research, and tools to fuel individual and business growth.
View on-demand BetterUp events and learn about upcoming live discussions.
The latest insights and ideas for building a high-performing workplace.
- BetterUp Briefing
The online magazine that helps you understand tomorrow's workforce trends, today.
Innovative research featured in peer-reviewed journals, press, and more.
Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance
We're on a mission to help everyone live with clarity, purpose, and passion.
Join us and create impactful change.
Read the buzz about BetterUp.
Meet the leadership that's passionate about empowering your workforce.
![what makes for a good cover letter Request a demo](https://no-cache.hubspot.com/cta/default/9253440/6ac54b8a-cf90-4c95-a7dd-af4a87983811.png)
For Business
For Individuals
How to write a great cover letter in 2024: tips and structure
![what makes for a good cover letter young-woman-checking-her-cover-lette](https://9253440.fs1.hubspotusercontent-na1.net/hubfs/9253440/young-woman-checking-her-cover-lette.jpeg)
A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.
Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.
Here’s everything you need to know about how to write a cover letter — and a great one, at that.
What is a cover letter and why does it matter?
A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.
An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.
Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .
What 3 things should you include in a cover letter?
A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:
1. Personalization
Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.
2. Highlight relevant achievements and skills
Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.
3. Show enthusiasm and fit
Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.
What do hiring managers look for in a cover letter?
Employers look for several key elements in a cover letter. These include:
Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.
Clear and concise writing
A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.
Demonstrated knowledge of the company
Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.
Achievements and accomplishments
Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.
Enthusiasm and motivation
Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.
Professionalism
A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.
![what makes for a good cover letter excited-woman-in-her-office-how-to-write-a-cover-letter](https://www.betterup.com/hs-fs/hubfs/excited-woman-in-her-office.jpeg?width=1000&height=648&name=excited-woman-in-her-office.jpeg)
How do you structure a cover letter?
A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:
Contact information
Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.
Employer's contact information
Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.
Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.
Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.
How to write a good cover letter (with examples)
The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.
Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.
1. Add a header and contact information
While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:
- Pronouns (optional)
- Location (optional)
- Email address
- Phone number (optional)
- Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)
You can pull this information directly from your CV. Put it together, and it will look something like this:
Christopher Pike
San Francisco, California
Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:
Warm regards,
Catherine Janeway
Bloomington, Indiana
(555) 999 - 2222
![what makes for a good cover letter man-using-his-laptop-while-smiling-how-to-write-a-cover-letter](https://www.betterup.com/hs-fs/hubfs/man-using-his-laptop-while-smiling.jpeg?width=1000&name=man-using-his-laptop-while-smiling.jpeg)
2. Include a personal greeting
Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”
Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.
Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.
Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.
3. Draw them in with an opening story
The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing.
There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.
Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.
Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:
“Dear Mr. John Doe,
Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.
My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”
4. Emphasize why you’re best for the job
Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.
Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.
Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:
- They want someone who can write social media posts and blog content on tight deadlines
- They value collaboration and input from every team member
- They need a planner who can come up with strong PR strategies
Highlight how you fulfill these requirements:
“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.
Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”
5. End with a strong closing paragraph and sign off gracefully
Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.
You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.
When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”
Here’s a strong closing statement for you to consider:
“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.
![what makes for a good cover letter man-reading-carefully-how-to-write-a-cover-letter](https://www.betterup.com/hs-fs/hubfs/man-reading-carefully.jpeg?width=1000&name=man-reading-carefully.jpeg)
Tips to write a great cover letter that compliments your resume
When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:
- Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
- Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
- Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
- Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
- Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
- Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
- Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
- Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
- Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
- Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
- Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
- Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
- Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
- Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
- Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.
![what makes for a good cover letter woman-writing-on-her-notebook-how-to-write-a-cover-letter](https://www.betterup.com/hs-fs/hubfs/woman-writing-on-her-notebook.jpeg?width=1000&name=woman-writing-on-her-notebook.jpeg)
Common cover letter writing FAQs
How long should a cover letter be.
A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.
Should I include personal information in a cover letter?
While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.
Can I use the same cover letter for multiple job applications?
While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.
Do I need to address my cover letter to a specific person?
Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."
Should I include references in my cover letter?
It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.
It’s time to start writing your stand-out cover letter
The hardest part of writing is getting started.
Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started.
There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role.
Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.
If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.
Understand Yourself Better:
Big 5 Personality Test
Elizabeth Perry, ACC
Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.
3 cover letter examples to help you catch a hiring manager’s attention
Write thank you letters after interviews to stand out as job applicant, chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, use professional reference templates to make hiring smoother, send a thank you email after an internship to boost your career, what is a letter of intent examples on how to write one, character references: 4 tips for a successful recommendation letter, how to ask for a letter of recommendation (with examples), how to make yourself indispensable at work: pro tips, 5 tips for reentering the workforce, tips and tricks for writing a letter of interest (with examples), how to write a job application email that gets a reply, how to close a cover letter (with 25+ eye-catching examples), how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..
3100 E 5th Street, Suite 350 Austin, TX 78702
- Platform Overview
- Integrations
- Powered by AI
- BetterUp Lead™
- BetterUp Manage™
- BetterUp Care®
- Sales Performance
- Diversity & Inclusion
- Case Studies
- Why BetterUp?
- About Coaching
- Find your Coach
- Career Coaching
- Communication Coaching
- Personal Coaching
- News and Press
- Leadership Team
- Become a BetterUp Coach
- BetterUp Labs
- Center for Purpose & Performance
- Leadership Training
- Business Coaching
- Contact Support
- Contact Sales
- Privacy Policy
- Acceptable Use Policy
- Trust & Security
- Cookie Preferences
![](http://writinghelp.online/777/templates/cheerup/res/banner1.gif)