Pizzeria Business Plan PDF Example

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  • February 28, 2024
  • Business Plan

the business plan template for a pizzeria

Creating a comprehensive business plan is crucial for launching and running a successful pizzeria. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your pizzeria’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of an pizzeria business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your pizzeria concept into reality. Let’s dive in!

Our pizzeria business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the pizzeria’s operations, marketing strategy , market environment, competitors, management team, and financial forecasts.

  • Executive Summary : Offers an overview of the pizzeria’s business concept, market analysis , management, and financial strategy.
  • Restaurant & Location: Describes the pizzeria’s design, amenities, and why its location is appealing to potential customers.
  • Supply & Operations: Lists the sourcing of ingredients, kitchen operations, and the service model of the pizzeria.
  • Key Stats: Shares industry size , growth trends, and relevant statistics for the pizza market.
  • Key Trends: Highlights recent trends affecting the pizza sector, such as consumer preferences for artisanal and craft pizzas.
  • Key Competitors : Analyzes main competitors in the vicinity and how the pizzeria differentiates from them.
  • SWOT: Strengths, weaknesses, opportunities, and threats analysis.
  • Marketing Plan : Strategies for attracting and retaining customers.
  • Timeline : Key milestones and objectives from start-up through the first year of operation.
  • Management: Information on who manages the pizzeria and their roles.
  • Financial Plan: Projects the pizzeria’s financial performance, including revenue, profits, and expected expenses.

the business plan template for a pizzeria

Pizzeria Business Plan

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Fully editable 30+ slides Powerpoint presentation business plan template.

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Executive Summary

The Executive Summary introduces your pizzeria’s business plan, offering a concise overview of your restaurant and its offerings. It should detail your market positioning, the variety of pizza and related Italian cuisine you offer, its location, size, and an outline of day-to-day operations.

This section should also explore how your pizzeria will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your restaurant’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the pizzeria’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your restaurant’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Pizzeria Business Plan executive summary1

Dive deeper into Executive Summary

Business Overview

For a Pizzeria, the Business Overview section can be effectively divided into 2 main categories:

Restaurant & Location

Briefly describe the pizzeria’s physical environment, focusing on its design, ambiance, and the welcoming atmosphere it creates for customers. Mention the restaurant’s location, highlighting its accessibility and the convenience it offers to customers, such as proximity to entertainment venues or ease of parking. Explain why this location is advantageous in attracting your target clientele.

Menu & Pricing

Detail the range of pizzas and related Italian cuisine offered, from classic Margheritas to innovative gourmet options, as well as any side dishes, desserts, and beverages. Outline your pricing strategy , ensuring it reflects the quality of ingredients used and matches the market you’re targeting. Highlight any specials, combo deals, or loyalty programs that provide added value to your customers, encouraging repeat visits and customer loyalty.

Make sure to cover here _ Restaurant & Location _ Supply & Operations

Business Plan_Pizzeria restaurant

Market Overview

Industry size & growth.

In the Market Overview of your pizzeria business plan, begin by exploring the size of the restaurant and fast-food industry, particularly focusing on the pizza sector, and its growth potential. This analysis is vital for understanding the market’s breadth and identifying opportunities for expansion.

Key Market Trends

Continue by discussing recent trends in the pizza industry, such as the growing consumer interest in artisanal and gourmet pizzas, the demand for gluten-free and vegan options, and the importance of sourcing local and organic ingredients. Highlight the trend towards fast-casual dining experiences where quality meets convenience, and the rise of technology in enhancing customer ordering and delivery services.

Key Competitors

Next, evaluate the competitive landscape, which encompasses a variety of pizza establishments from high-end pizzerias to budget-friendly takeaways, as well as the surge in DIY pizza kits and frozen pizza options. Focus on what sets your pizzeria apart, whether it’s through unparalleled customer experiences, a distinctive menu that offers unique pizza varieties, or a commitment to sustainable and locally sourced ingredients. This section will help outline the demand for pizza and related cuisine, the competitive setting, and how your pizzeria is positioned to succeed in this vibrant market.

Make sure to cover here _ Industry size & growth _ Key market trends _ Key competitors

Pizzeria Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the pizzeria, highlighting Strengths (such as a diverse menu with high-quality ingredients and unique pizza recipes), Weaknesses (including potential high operational costs or stiff competition in the area), Opportunities (for instance, a growing demand for gourmet and artisanal pizzas), and Threats (such as fluctuations in food commodity prices that can affect cost margins or economic downturns that may impact discretionary spending on dining out).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional offers, a strong social media presence, and engagement with the local community. Consider loyalty programs, special pizza nights, or collaborations with local businesses and events to increase visibility and customer base.

Finally, create a detailed timeline that outlines critical milestones for the pizzeria’s launch, marketing initiatives, customer base development, and potential expansion goals, ensuring the business progresses with clear direction and purpose. Include key dates for menu updates, seasonal promotions, and community events participation to keep the momentum going and attract a steady flow of customers.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Pizzeria Business Plan strategy1

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the pizzeria’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the pizzeria towards its financial and operational goals.

For your pizzeria business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Pizzeria Business Plan management

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your pizzeria’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your pizzeria business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Pizzeria Business Plan financial plan

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Pizza Business Plan Template

Written by Dave Lavinsky

Pizza Business Plan

You’ve come to the right place to create your Pizza business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pizza businesses.

Below is a template to help you create each section of your Pizza business plan.

Executive Summary

Business overview.

Papa Jack’s is a new pizza restaurant in the Cincinnati, Ohio area that will serve residents, businesses and local schools. The restaurant will primarily be a dine-in establishment, but will also offer delivery and pick-up. The pizzeria offers an extensive menu that includes pizza, sandwiches, pasta, salads, desserts, and drinks. All of our food is made from unique and authentic Italian recipes created by the founder himself.

Papa Jack’s is founded and run by Jack Russo. Jack has spent the past 15 years in the restaurant industry, working as a waiter, chef, and restaurant manager. His experience in the industry has given him the knowledge and skills needed to run all aspects of a pizza restaurant.

Product Offering

Papa Jack’s will offer a full menu of pizzas, salads, sandwiches, and desserts. Pizza selections include thin crust, pan and stuffed, while pasta options include all traditional Italian specialties like spaghetti and meatballs, fettuccine alfredo and lasagna. Sandwiches include Italian Beef, Sausage and Chicken Parmesan.

The restaurant is also available for private events and catering.

Customer Focus

Papa Jack’s will serve the residents and workers of Cincinnati, Ohio and the immediately surrounding areas. The area is home to thousands of families and students who are always looking for high-quality pizza restaurants. Cincinnati is also full of hard-working laborers who need high-quality dine-in and takeout options after a hard day of work.

Management Team

Papa Jack’s is founded and run by Jack Russo. Jack has worked in the restaurant industry for 15 years and is knowledgeable of the operations and standard procedures of running a restaurant. Jack is also a well-respected chef who has made thousands of pizzas and other Italian dishes throughout his career. After spending years working at other restaurants, Jack has decided to run his own pizza restaurant where he can sell pizzas made from his own unique and authentic recipes. Though Jack has experience managing a restaurant, he will hire other management staff to help him run Papa Jack’s.

Success Factors

Papa Jack’s will be able to achieve success by offering the following competitive advantages:

  • Location: Papa Jack’s location is near the center of town, giving us access to commuters going and leaving, local office workers, students and passersby. We also offer adequate parking making it easy for customers to patronize us.
  • Great pizza and service at an affordable price: The pizza restaurant will offer dine-in, home delivery and carry-out services, providing convenience to our customers and further extending our market reach.
  • Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
  • Relationships: Having lived in the community for 25 years, Jack Russo knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.

Financial Highlights

Papa Jack’s is seeking a total funding of $400,000 to launch its pizza restaurant. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

  • Restaurant design/build: $200,000
  • Equipment, supplies, and inventory: $50,000
  • Three months of overhead expenses (payroll, rent, utilities): $100,000
  • Marketing costs: $30,000
  • Working capital: $20,000

The following graph below outlines the pro forma financial projections for Papa Jack’s.

Papa Jack's Financial Projections

Company Overview

Who is papa jack’s, papa jack’s history.

Papa Jack’s was founded by Jack Russo. Jack has worked in the restaurant industry for 15 years and is ready to apply his experience and skills in his own pizza restaurant. His experience as a chef has helped him create an extensive menu made from his own unique and authentic recipes.

Jack incorporated Papa Jack’s on February 1st, 2023 and was able to achieve the following milestones since then:

  • Developed the company’s name, logo and website
  • Created the menu
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the restaurant industry

Papa Jack’s Services

Industry analysis.

The pizza industry has grown over the past five years due to rising consumer spending and changing preferences. Consumer spending is expected to increase an annualized 3.0%, as unemployment declines and economic conditions improve. As a result, the pizza industry has benefitted.

Changing consumer preferences have altered the industry over the past five years. Americans have become more concerned about their health and the food they eat, moving away from food high in fat, salt and sugar. Organic, locally grown and gourmet food has become more popular, and pizzerias are offering a greater array of flatbreads and whole-wheat and gluten-free crusts as a result. Consumers have also been indicating a preference for quick-service pizza shops, where pizza can be ordered online, rather than traditional, sit-down pizza restaurants.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order, expecting seamless internet interfaces that make it easy to customize pizza preferences.

Customer Analysis

Demographic profile of target market.

The following are the precise demographics of the Cincinnati area:

Customer Segmentation

Papa Jack’s will primarily target the following customer profiles:

  • Local workers

Competitive Analysis

Direct and indirect competitors.

Papa Jack’s will face competition from other companies with similar business profiles. A description of each competitor company is below.

Pizza Garden

Pizza Garden was founded in 1988 and opened its first franchise a year later. Pizza Garden has nearly 14,000 restaurants, about 60% of which are in the United States. Similar to its competitors, the company focuses on a franchise model, with over 90.0% of Pizza Garden restaurants operating under franchise or license agreements.

Pizza Garden’s menu features a range of pizzas, offering a variety of toppings suited to local preferences and tastes. Many Pizza Garden locations also offer pasta and chicken wings. Pizza Garden offers casual dine-in, delivery and carryout.

City Pizzeria

Founded in 1985, City Pizzeria is one of the largest pizza restaurant chains in the United States. The company operates and franchises pizza delivery and carryout. The company operates in all 50 states and in 34 countries.

City Pizzeria’s menu includes pizza, and other side items such as breadsticks, cheese sticks, chicken wings and desserts, all made of quality ingredients on a consistent basis. The company’s quality control center system takes advantage of volume purchasing of food and supplies and provides consistency in fresh dough production. The company’s marketing strategy has increasingly been focused towards online and digital marketing in response to increasing consumer use of online and mobile technology.

Checkers Pizza

Checkers Pizza has grown to over 14,800 company-owned and franchised locations worldwide since its founding in 1960. Checkers Pizza operates in all 50 states and has locations in more than 70 countries. Furthermore, it is the second-largest pizza company in the world. Checkers Pizza sales are primarily generated through its pizza delivery business. As a result, the company focuses on securing its position within the industry by providing convenient store locations and an efficient supply chain.

Checkers Pizza’s menu varies regionally, but is primarily focused on Italian-American entrees and side dishes. They recently added artisan-style pizzas and added handmade pan pizza to their menu. They also have pasta, chicken, bread bowls, desserts and oven-baked sandwiches.

Competitive Advantage

Papa Jack’s will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Papa Jack’s will offer the unique value proposition to its clientele:

  • Moderate price point
  • Offering a convenient location that offers dine-in, delivery and carry-out options
  • Family-friendly environment
  • Providing excellent customer service

Promotions Strategy

The promotions strategy for Papa Jack’s is as follows:

Papa Jack’s will initially give free pizza samples to passersby to enable them to taste the quality of our products and learn about us.


Papa Jack’s will develop a professional website that showcases pictures of our pizzas, drinks, and other food offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Jack Russo will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the restaurant and popular items on the menu. The company will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Papa Jack’s is confident that its existing loyal clients will spread the word and refer the pizzeria to residents who may not be familiar with it. The pizzas speak for themselves and word will quickly spread around town of the delicious pizza and food that Papa Jack’s has to offer.

The pricing of Papa Jack’s will be moderate and on par with competitors so customers feel they receive value when purchasing our pizzas and other food items.

Operations Plan

The operations plan for Papa Jack’s is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

  • Jack Russo will be the Owner and Restaurant Manager of Papa Jack’s. He will oversee the general operations of the restaurant, help out with customer service, and help out in the kitchen.
  • Jack will hire an Assistant Manager to help him manage the staff and run the general operations of the restaurant.
  • Jack will also hire an Administrative Assistant to help out with the administrative and executive functions of the company.
  • As the restaurant grows, Jack will hire several waiters, chefs, and other staff to run the service functions of the pizzeria.


Papa Jack’s aims to open in the next six months. The following are the milestones needed in order to obtain this goal.

  • 3/202X – Finalize lease agreement
  • 4/202X – Begin interior design and construction
  • 5/202X – Social media and advertising campaign begins
  • 6/202X – Final walk-through of construction and build-out
  • 7/202X – Order and pre-stock inventory; hire key employees
  • 8/202X – Grand opening of Papa Jack’s

Financial Plan

Key revenue & costs.

Papa Jack’s revenues will come primarily from selling pizza, sandwiches, pasta, drinks, and other food items.

The major costs for the company will be food costs and salaries. In the initial years, the company’s marketing cost is expected to be high, as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Year 5 : 110
  • Annual lease: $100,000
  • Average order value: $25

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
Accounts receivable$0$0$0$0$0
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
Net Cash Flow from Investments($180,950)$0$0$0$0
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Pizza Business Plan FAQs

What is a pizza business plan.

A pizza business plan is a plan to start and/or grow your pizza business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pizza business plan using our Pizza Business Plan Template here .

What are the Main Types of Pizza Businesses?

There are a number of different kinds of pizza businesses , some examples include: Franchise Pizza Shop, Full Service Pizza Shop, and Quick Service Pizza Shop.

How Do You Get Funding for Your Pizza Business Plan?

Pizza businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pizza Business?

Starting a pizza business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pizza Business Plan - The first step in starting a business is to create a detailed pizza business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pizza business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pizza business is in compliance with local laws.

3. Register Your Pizza Business - Once you have chosen a legal structure, the next step is to register your pizza business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pizza business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Pizza Equipment & Supplies - In order to start your pizza business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pizza business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Other Helpful Business Plan Templates

Franchise Business Plan Template Restaurant Business Plan Template Fast Food Business Plan Template


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Here is a free business plan sample for a pizza restaurant.

pizza restaurant profitability

Have you been toying with the idea of opening a pizza restaurant but feel overwhelmed about where to start?

Look no further, as we're about to slice into a comprehensive business plan tailored just for a pizza restaurant.

As any seasoned entrepreneur will tell you, a robust business plan is crucial to the success of your venture. It serves as a roadmap, guiding you through setting clear objectives, strategies, and financial projections for your pizzeria.

To get your pizza restaurant concept off the ground with clarity and precision, take advantage of our pizza restaurant business plan template. Our team is also on standby to provide a free review and fine-tuning of your plan.

business plan pizza parlor

How to draft a great business plan for your pizza restaurant?

A good business plan for a pizza restaurant must be tailored to the unique aspects of this type of dining establishment.

To start, it's crucial to provide a comprehensive overview of the pizza restaurant market. This includes up-to-date statistics and an analysis of emerging trends in the industry, similar to what we've outlined in our pizza restaurant business plan template .

Your business plan should articulate your vision clearly. Define your target audience (such as families, students, professionals), and describe the distinctive qualities of your pizza restaurant (gourmet toppings, traditional Italian, fast-casual, etc.).

Market analysis is a key component. You need to thoroughly understand the local competitive landscape, market trends, and consumer preferences specific to pizza dining.

Product offerings are paramount in a pizza restaurant. Detail your menu items - various pizza styles, side dishes, desserts, and beverages - and explain how they cater to the tastes and demands of your target market.

The operational plan is vital. It should outline the location of your restaurant, the layout of the dining and kitchen areas, supply chain management for ingredients, and the pizza-making process.

For a pizza restaurant, it's important to highlight the quality of ingredients, pizza-making techniques, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you plan to attract and keep customers coming back? Consider promotional tactics, customer loyalty programs, and potential for additional sales (like delivery or catering services).

Embracing digital strategies, such as a robust website or active social media engagement, is also crucial in the modern marketplace.

The financial section is another critical element. It should encompass the initial investment, projected sales, operating expenses, and the point at which the business will become profitable.

In a pizza restaurant, understanding the cost of goods sold and maintaining efficient operations are essential due to the competitive nature of the market. For assistance with this, you might use our financial forecast for a pizza restaurant .

Compared to other business plans, a pizza restaurant's plan must pay special attention to factors such as the freshness and quality of ingredients, specific health codes for food handling, and the potential for high-volume, fast-paced service.

A well-crafted business plan will not only help you clarify your strategy and vision but also attract investors or secure loans.

Investors and lenders are looking for a solid market analysis, realistic financial projections, and a clear plan for day-to-day operations of a pizza restaurant.

By presenting a thorough and substantiated plan, you showcase your dedication and preparedness for the success of your venture.

To achieve these goals while saving time, feel free to complete our pizza restaurant business plan template .

business plan pizza restaurant

A free example of business plan for a pizza restaurant

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a pizza restaurant .

Here, we will follow the same structure as in our business plan template.

business plan pizza restaurant

Market Opportunity

Market data and figures.

The pizza restaurant industry is a robust and ever-popular sector with impressive market data.

As of recent estimates, the global pizza market has reached a value of over 130 billion dollars, with projections indicating a steady growth trajectory in the years to come. This is fueled by the universal appeal of pizza and the innovation within the industry.

In the United States alone, there are over 75,000 pizza restaurants, contributing to an annual revenue of approximately 45 billion dollars. This underscores the pizza's staple status in American dining culture and its substantial economic impact.

These statistics highlight the pizza industry's significant footprint in the gastronomic landscape and its potential for lucrative business ventures.

The pizza industry is not immune to the evolving trends and consumer preferences shaping the food sector.

Health-conscious options are on the rise, with an increase in demand for pizzas featuring whole-grain, gluten-free, or cauliflower crusts, as well as organic toppings. The plant-based movement is also influencing pizza menus, with a surge in vegan cheese and meat alternatives.

Technological advancements are playing a role too, with online ordering systems and pizza delivery apps becoming more sophisticated, providing convenience and efficiency for customers.

Environmental sustainability is another trend, with consumers favoring restaurants that source ingredients locally and use eco-friendly packaging.

Moreover, the concept of 'fast-casual' dining is growing, where customers enjoy high-quality food without the formalities of traditional dining, perfectly suited for pizza establishments.

These trends are shaping the future of pizza restaurants, indicating a shift towards more healthful, convenient, and environmentally responsible dining experiences.

Success Factors

Several factors contribute to the success of a pizza restaurant.

Foremost is the quality of the pizza itself. Restaurants that offer delicious, well-crafted pizzas with high-quality ingredients are more likely to develop a dedicated following.

Innovation in pizza recipes and offering unique flavor combinations can set a restaurant apart in a crowded market.

The location of the restaurant is also critical, as high foot traffic areas can lead to higher visibility and more customers.

Exceptional customer service is essential for ensuring that customers have a memorable dining experience and become repeat patrons.

Lastly, efficient operations, including cost control, waste reduction, and the ability to adapt to the latest food trends, such as offering keto-friendly or low-calorie pizzas, are vital for the sustained success of a pizza restaurant.

The Project

Project presentation.

Our gluten-free pizza restaurant project is designed to cater to the increasing number of individuals with celiac disease, gluten sensitivity, or those who simply prefer a gluten-free lifestyle. Ideally situated in a bustling urban area or close to health-conscious communities, our restaurant will specialize in a variety of gluten-free pizzas, offering a diverse menu that includes classic, gourmet, and innovative toppings, all on a delicious gluten-free crust.

We will prioritize the authenticity and savoriness of our pizzas, ensuring that each bite delivers a delightful dining experience without compromising on taste or texture.

Our pizza restaurant is poised to set a new standard for gluten-free dining, providing a safe and enjoyable option for those who often have limited choices when eating out.

Value Proposition

The value proposition of our gluten-free pizza restaurant lies in its commitment to serving mouth-watering pizzas that cater to the gluten-free community without sacrificing flavor or quality.

We are dedicated to sourcing the finest ingredients and maintaining strict gluten-free kitchen practices to guarantee the safety and satisfaction of our customers.

Our mission is to create a welcoming atmosphere where everyone, regardless of dietary restrictions, can indulge in the joy of pizza. We also aim to educate our patrons about the advantages of gluten-free dining and support the well-being of our customers.

As a culinary haven for gluten-free enthusiasts, our restaurant aspires to be a cornerstone in the community, offering a delicious alternative to traditional pizza and enhancing the lives of our patrons.

Project Owner

The project owner is a seasoned restaurateur with a passion for Italian cuisine and a special focus on dietary inclusivity.

Armed with experience in restaurant management and a personal connection to the gluten-free community, the owner is driven to establish a pizza restaurant that excels in taste, quality, and customer care.

With a commitment to education and community engagement, the owner is determined to serve exceptional gluten-free pizzas while promoting a healthier lifestyle for those with dietary restrictions.

His dedication to culinary excellence and his zeal for creating a welcoming dining space are the cornerstones of this venture, aiming to enhance the dining experience for gluten-free pizza lovers everywhere.

The Market Study

Market segments.

The market segments for this specialized gluten-free pizza restaurant are categorized into distinct groups.

Firstly, there are individuals with gluten intolerance or celiac disease who require gluten-free options to manage their health.

Secondly, the market includes health-conscious individuals who opt for a gluten-free lifestyle for perceived health benefits.

Additionally, there are pizza lovers seeking alternative dining experiences, including gluten-free options, either out of curiosity or personal dietary preferences.

Lastly, health professionals such as dietitians and physicians represent a segment that may recommend our gluten-free pizzas to their patients with dietary restrictions.

SWOT Analysis

A SWOT analysis of this gluten-free pizza restaurant project highlights several key points.

Strengths encompass a unique specialization in gluten-free pizza, culinary expertise, a commitment to high-quality ingredients, and a burgeoning market for gluten-free dining.

Weaknesses might include the niche market limiting the customer base, higher operational costs due to premium ingredients, and the need for rigorous cross-contamination controls.

Opportunities can be found in the growing awareness of gluten-related health issues, the potential to cater to a broader audience seeking healthier pizza options, and the chance to innovate in the gluten-free food space.

Threats could arise from the volatility of prices for gluten-free ingredients, the challenge of distinguishing ourselves from competitors, and the need to educate consumers about the benefits of gluten-free pizza.

Competitor Analysis

Competitor analysis within the gluten-free pizza sector indicates a competitive landscape.

Direct competitors include other pizza restaurants offering gluten-free options, as well as national chains that have introduced gluten-free pizzas to their menus.

These competitors vie for the attention of a customer base that is increasingly aware of dietary needs and quality.

Potential competitive advantages lie in the authenticity and quality of our gluten-free pizzas, the variety of our menu, brand recognition, and our ability to stay ahead of dietary trends while providing an outstanding dining experience.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our dedication to the authenticity, quality, and flavor of our gluten-free pizzas is central to our competitive edge.

We offer a wide array of pizzas, from classic to innovative toppings, all made with premium gluten-free ingredients to guarantee a delicious and safe dining experience for our customers.

Our focus on customer education and transparency about our cooking processes and ingredients helps to foster a trusting relationship with our patrons.

We are proud of our commitment to providing a safe and enjoyable dining environment for those with gluten sensitivities and the broader community seeking healthier pizza options.

You can also read our articles about: - the customer segments of a pizza restaurant - the competition study for a pizza restaurant

The Strategy

Development plan.

Our three-year development plan for the specialized pizza restaurant is designed to cater to the increasing demand for gourmet and artisanal pizzas.

In the first year, we aim to establish a strong local presence by offering a unique dining experience and building a loyal customer base through community engagement.

The second year will focus on expanding our reach by opening additional locations in high-traffic areas and possibly offering franchise opportunities.

In the third year, we plan to diversify our menu with innovative pizza toppings and crust options, including gluten-free and vegan choices, to cater to a wider range of dietary preferences.

Throughout this period, we will prioritize customer satisfaction, consistent quality, and the authenticity of our culinary offerings to solidify our reputation in the competitive pizza market.

Business Model Canvas

The Business Model Canvas for our pizza restaurant targets a broad customer segment that includes pizza enthusiasts, families, young professionals, and health-conscious individuals seeking alternative pizza options.

Our value proposition revolves around delivering high-quality, handcrafted pizzas made with fresh, locally-sourced ingredients and an array of creative toppings.

We will operate through our physical restaurant locations and offer online ordering for pickup and delivery, utilizing our kitchen facilities and culinary expertise as key resources.

Key activities include pizza crafting, customer service, and community engagement.

Our revenue streams will be generated from the sales of pizzas, side dishes, and beverages, while our costs will be associated with ingredients, labor, and operational expenses.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on creating a memorable brand experience.

We plan to engage with our customers by hosting pizza-making workshops, offering seasonal promotions, and participating in local events to showcase our culinary expertise.

We will leverage social media platforms to share mouth-watering visuals of our pizzas, customer testimonials, and behind-the-scenes content to build a community around our brand.

Collaborations with food bloggers and influencers will help us reach a wider audience and drive traffic to our restaurant.

Additionally, we will implement a loyalty program to reward repeat customers and encourage word-of-mouth referrals.

Risk Policy

Our risk policy for the pizza restaurant is designed to mitigate potential risks associated with the food service industry.

We will adhere to strict health and safety standards, ensuring that our kitchen practices exceed regulatory requirements to maintain the highest level of food safety.

Regular staff training will be conducted to ensure consistent quality and service. We will also closely manage inventory to reduce waste and control costs.

Comprehensive insurance coverage will be secured to protect against unforeseen events, including liability for customer health and safety.

Our proactive approach to risk management will help us maintain a trustworthy brand and ensure the well-being of our customers and staff.

Why Our Project is Viable

We are confident in the viability of our pizza restaurant project due to the universal appeal of pizza and our commitment to providing a unique dining experience.

With a focus on quality, customer engagement, and innovative menu offerings, we believe we can carve out a niche in the market.

We are passionate about serving exceptional pizzas and are prepared to adapt to industry trends and customer feedback to achieve our vision.

We are enthusiastic about the potential of our pizza restaurant and are ready to embark on this exciting culinary adventure.

You can also read our articles about: - the Business Model Canvas of a pizza restaurant - the marketing strategy for a pizza restaurant

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a pizza restaurant and our financial plan for a pizza restaurant .

Initial expenses for our pizza restaurant include the cost of a commercial kitchen with pizza ovens, refrigeration units, and food preparation areas, as well as renovations to create a welcoming dining space that aligns with our brand. We will also invest in high-quality ingredients, including gluten-free and traditional pizza bases, and toppings, along with staff training to ensure the best pizza-making techniques and customer service. Brand development and targeted marketing campaigns will be essential to introduce our pizza restaurant to the local market.

Our revenue assumptions are based on a thorough market analysis of the local demand for quality pizza, including specialty options such as gluten-free and vegan pizzas, which are becoming increasingly popular due to dietary preferences and health trends.

We expect sales to grow steadily as we establish our reputation for offering delicious, high-quality pizzas in a comfortable and inviting setting.

The projected income statement outlines expected revenues from pizza sales and associated products, production costs (ingredients, labor, utilities), and operating expenses (rent, marketing, salaries, etc.).

This will lead to a forecasted net profit that is essential for assessing the long-term viability of our pizza restaurant.

The projected balance sheet will display assets unique to our restaurant, such as kitchen equipment, furniture, and ingredient inventories, against liabilities like loans and upcoming expenses.

It will provide a snapshot of the financial condition of our pizza restaurant at the end of each fiscal period.

Our projected cash flow statement will detail the inflows and outflows of cash, enabling us to predict our financial needs. This is crucial for maintaining a healthy cash balance to support day-to-day operations and growth initiatives.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial costs, including any loans or investor capital.

We will keep a close eye on the working capital requirement to ensure we have sufficient funds to manage everyday expenses such as ingredient purchases, inventory control, and payroll.

The break-even analysis will show the volume of sales we need to achieve to cover all our costs, including the initial investment, and begin generating profits.

It will signal the point at which our pizza restaurant becomes financially sustainable.

Key performance indicators we will monitor include the profit margin on our pizza sales, the current ratio to evaluate our ability to meet short-term obligations, and the return on investment to gauge the efficiency of the capital we have invested in our pizza restaurant.

These metrics will assist us in assessing the financial performance and overall success of our venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a pizza restaurant .

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Hungry business: Grabbing a slice of the growing pizza market

Market segment sees huge growth; untapped potential remains, say industry officials.

hungry business grabbing a slice of the growing pizza market

@ Hafiz Shah Ali, . Pizza Market in Pakistan: It is 2.5 billioin rupees in Karachi and 1.30 Billioin in Lahore. Islamabad is 70 crore while Pindi is 45 Crore. Faislabad and Sialkot are approximately 30 crore each.

For me, the worst Pizza that any restaurants offer is Pizza Hut. Try local rather than Pizza Hut. California Pizza is a good addition.

Pizza Point is also a good addition. Do check this out. Also offering home delivery themselves and through eatoye.

And it was 14th St Pizza that stirred up the second round of pizza revolution. The 20 inch pizza (available in full, half or slice) with the option for full customization to your exact taste buds. Kudos to you guys!

The demise of Pizza Next still saddens me, as it had better Pizzas as compared to PH, but people at that time preferred more PH just because it was a foreign brand (even though Pizza Next service, ambiance, quality, taste etc were at par with Pizza Hut).

In Rupee terms in Karachi how big is the Pizza market?.Any guess....

Wasn't Kings & Queens around much before Pizza Hut made its entry in 1993?

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pizza business plan in pakistan

Pizza Hut Pakistan and the bid to become most-loved, fastest-growing brand

From night-time cocktail bars in the UK to robot waiters in China, the Pizza Hut brand is making its mark all around the world. The most iconic international pizza brand has become a household name for millions of people, and 2017 marks 25 years since arriving in Pakistan.

Now firmly established in the country, the past year in particular has heralded substantial growth and regeneration, with the year ahead showing no sign of losing that momentum. Enter Tony Ozanne, Chief Operating Officer (COO) at Pizza Hut Pakistan, owned by MCR Pvt. Ltd. and under the Yum! umbrella of food brands.

Tasked with making sure the company stays clear of increasing local competitors and continues to offer relevance and quality to customers, Ozanne’s remit can be condensed into the hashtag #mlfg – the global Pizza Hut ambition to become the most-loved, fastest growing food brand. Despite being able to build on 25 years of heritage, the Australian COO arrived with timely added urgency in January 2016.

“Pizza Hut has gone through two franchise terms and is the first international brand in Pakistan, so over the years it may have rested on its laurels a little,” he explains. “Competition has come to the market so we’re getting things up to speed. Our existing assets are a massive opportunity and Yum! has also tasked us with a fairly aggressive expansion plan regarding new stores as well. This has been my focus for the last 12-14 months, at the same time focussing on enhancing the operations and staff standards whilst building a culture of recognition.”

Seemingly destined for primary school teaching, Ozanne decided to pursue a career in the food industry instead, with another of Yum!’s brands the springboard to where he is today. “I started when I was 15 as a casual cook at KFC in Australia when I was going through school and university. I graduated as a primary teacher but never taught because I got offered an assistant manager job at KFC. I worked my way up with KFC and ended up in Dubai in 2002 working with Yum! This is where I first came into contact with Pizza Hut in the Pakistan market as I was working alongside the franchisor.”

Though acknowledging that there is much more to come from Pizza Hut in Pakistan, a 25-year birthday celebration is not to be taken lightly. Indeed, Ozanne outlines plans to make the most of the landmark anniversary.

“Our International President Milind Pant is coming over to mark the occasion,” he says, “and we’re also planning year-long activities such as special promotions and messaging. This is a great chance to celebrate our heritage and refresh interest in Pizza Hut at the same time.”

The year leading up to this point has witnessed some other important milestones. Not only is Pizza Hut the longest-standing international food brand in Pakistan, it is also the largest with 72 stores, 16 of which being new additions built in 2016. 

Such growth is set to continue this year. Ozanne reveals that 13 stores will be opened with another 11 refurbished, while 2018 will see another 14 new stores, taking the total up to 99. “We may sneak another one in there to hit the 100 mark,” he quips.

By the end of 2018, almost all of the company’s restaurant estate will either be new or refurbished, fitted with enhanced décor and modernised features for staff and customers. The size of stores is also shifting to meet modern consumer demand.

“Traditionally Pizza Hut has been a destination restaurant with massive assets sometimes two, three, even four storeys high, capable of seating hundreds of people,” says Ozanne. “But times have changed and now dining in is sitting alongside delivery and takeaway, so we’re reducing the size of new assets to accommodate this. We’re looking at anywhere from 40-80 seats as opposed to hundreds.”

New sizes, structures and operating models brings with it the opportunity to explore new concepts for sites as well. Ozanne refers to a ‘super delco’ which is a delivery and takeaway outlet that still has seating and table service, something which he pointed out as important to maintain. Indeed, there are only a very small number of delivery/takeaway only units, Karachi being the city where this has seen the most success.

Other concept ideas recently discussed with Yum! include motorway sites and units made from non-traditional materials such as shipping containers. Joint ventures with entertainment venues such as cinemas are also being considered. 

New places, new people

While the big cities such as Karachi, Lahore and Islamabad are important focal points where Pizza Hut is most established as a brand, it is the smaller cities that hold the most potential for growth. “These may be places with two or three million people but who have never seen an international food brand before,” Ozanne adds. “They will be familiar with pizza of course, but Pizza Hut will be totally new to them. This creates a set of new challenges from supply chain and logistics through to marketing and education of our brand.”

Around half of the 13 new store locations for 2017 have been decided. It is a challenging process which involves careful consideration of an array of factors, from supplier networks and energy supplies to footfall and scope of local competition.

One might believe that recruitment poses another challenge when opening a new store. However, for Pizza Hut in Pakistan, the opposite has been the case.

Ozanne explains: “The recruitment side isn’t actually a big challenge for us, and being part of a big group with Yum! is a big benefit in terms of training provision. If we put an ad out locally and say we are recruiting, there are lines down the street of people wanting to apply, so we have the luxury of being able to filter out the best candidates. We have international brand appeal, so getting people to join us is not an issue.”

The international brand appeal of Pizza Hut can in fact present a retention challenge in some instances, for ambitious local competitors may be willing to prize away employees. However, the development of new stores and resultant recruitment drives carries with it a positive message to the new communities Pizza Hut is arriving in. “We also hire a lot more staff per store here than we do in other locations such as Australia,” Ozanne adds. “We can have anywhere up to 20-30 people working in a store at any one time, with 15 riders waiting on deliveries.” 

Brand of choice

Asides expanding Pizza Hut’s physical presence, Ozanne is seeking to add more relevance to the brand and bring pizza to a larger number of Pakistani consumers.

One of the major ways of doing this, and something backed up by extensive consumer research, is developing a value offering that is more affordable to working locals.

“Other Quick Service Restaurants (QSR’s) have had a lot of success with this and it has opened up a new layer of customers with cheaper offerings,” Ozanne comments. “The challenge of price is one where we are constantly seeking to develop offerings of value, creating bundles and deals which focus on quality full meals for the family and allow us to compete more with the traditional QSR’s on a per head price basis.”

However, for Ozanne, the key to making this work for Pizza Hut is to successfully cater for local tastes. “We’re seeing how we can reinvigorate products to an entry level so we can get people sampling what we have to offer,” he continues, pointing out that almost 80 percent of pizza sales come from just four topping choices which all appeal to the localised palette: Chicken Fajita, Chicken Supreme, Chicken Tikka and Fajita Sicilian. Pizza Hut has hit a sweet spot with spicy chicken flavours in particular, unique to Pakistan’s restaurants and something which can be exploited further.

Another means of adding relevance to consumers and bringing more people in contact with the brand is through technology, particularly digital services. “Our online business is growing all the time and there are still opportunities for us to enhance the offering on the website,” says Ozanne. “Upwards of 10 percent of orders are now coming via the website and this trend is continuing to grow.” Pizza Hut Pakistan is also working on an iOS version of its app, having successfully released an Android version.

Technology behind the scenes can help improve the customer experience, too. Ozanne and his team will be looking at bringing systems up to date, for instance reporting and integration of manual processes. A specific area this could enhance is the processing of online orders, which is currently delivered manually through call centres rather than being automatically sent to the appropriate restaurant kitchen. Rollout of free Wi-Fi and even introduction of charging stations for devices are among other considerations.

This will all aid in the battle to compete with local competitors, especially the copycat challengers who adopt very similar concepts and appearances. With legal protection of copyright not the same as it is in other markets such as the UK, Pizza Hut has little choice but to differentiate itself through quality and appeals to its rich heritage.

“We have to take some of these local competitors seriously as some of them are growing quickly and are up to the 20s in terms of store count,” adds Ozanne. “Some of them have very similar branding and logos to Pizza Hut, and this is also a problem for the likes of KFC and McDonald’s. It is our job to make people aware that we are the original Pizza Hut with the 25 year-legacy and our standards have to reflect that as well.”

Another 25 years

What will Pizza Hut Pakistan look like in another 25 years’ time? While Ozanne confirms that robot waiters may not be an immediate priority as they are in China, he does see tremendous opportunity to maximise the brand’s reach.

But how much Pizza Hut can the Pakistani market accommodate? “Perhaps 150-200 standalone restaurants is a stretch, simply because of the market’s ability to absorb that many Pizza Huts.” The company is already based in 24 cities across Pakistan and evaluating many outstation locations, which have to be proven viable. “There may be 180 million people living in Pakistan but the number of people that can buy pizza is far less than this, especially considering the rural populations of the country,” Ozanne adds.

Nonetheless, the scope for different style setups is a lot larger, as Ozanne concludes: “I think if we start looking at non-traditional stores then this number could look more like 300-400. Kiosks and partnerships with other venues would be key for this to happen. Pizza Hut was especially iconic 10-15 years’ ago, and now we are a generation further down the line so people are growing up with Pizza Hut being familiar to them. There is a great opportunity to build on this heritage.”

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How to Start a Profitable Pizza Business [11 Steps]

Business steps:, 1. perform market analysis., are pizza businesses profitable, 2. draft a pizza business plan., how does a pizza business make money, 3. develop a pizza brand..

Developing a pizza brand is a crucial step in setting your business apart in the competitive pizza market. Your brand should resonate with your target audience and reflect the unique experience and taste you're offering. Here are some key points to consider:

How to come up with a name for your pizza business?

4. formalize your business registration., resources to help get you started:, 5. acquire necessary licenses and permits for pizza., what licenses and permits are needed to run a pizza business, 6. open a business bank account and secure funding as needed., 7. set pricing for pizza services., what does it cost to start a pizza business, 8. acquire pizza equipment and supplies., list of software, tools and supplies needed to start a pizza business:, 9. obtain business insurance for pizza, if required., 10. begin marketing your pizza services., 11. expand your pizza business..

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How To Start Your Own Fast Food Business In Pakistan

  • April 21, 2022

Fast food is an industry that is growing at a tremendous pace in every part of the world. It promises to deliver food to customers at affordable prices with extra benefits like customer service, loyalty cards, etc. 

There are many variations being introduced in fast-food chains and restaurants nowadays. However, with rising competition in terms of factors like design, atmospherics, and ambiance, Pakistan is one such country that lives up to expectations for excelling in the fast-food business. But, there are many things to understand for starting a food brand in the country. The guide below gives a detailed overview of ‘how to start fast food business in Pakistan’. 

The Rapid Growth Of The Fast Food Industry In Pakistan

Growth In Fast Food Industry In Pakistan

A Bird’s-Eye View

The fast-food industry has grown at an impressive rate in Pakistan in the past few decades. People from different parts have shown a particular preference for Pakistani cuisine due to its variety and unique taste. 

However, the increase in fast food chains and Multinational Chains (MNCs) such as Pizza Hut, Burger King, Mcdonald’s, Subway, etc., have also contributed to the growth of this industry. But since these outlets are present worldwide, local competitors have made up to the level of these franchises to deliver similar food types at a much lower price. 

The most popular local fast-food restaurants are found in Pakistani cities like Kolachi, Mirage, Usmania, Kababjees, Bundu Khan, etc. These provide more specific and regional taste, which gives purity to the food. 

With the rapid increase in population, the growth is also visible in demand for fast food. The number of people employed in the food restaurant business is also remarkable, with more women getting jobs in the sector.

Another reason for this rise is consumer convenience. Various fast food outlets are structured in shopping malls, public transportation stops and stands, etc. These added utilities have provided competitive people to work better in a fast-paced environment. 

Popular Fast Food Choices

Different Fast Food Choices In Pakistan

It is vital for you to tap the existing and popular markets in the region. There are various pre-existing fast-food giants in Pakistan like Dominos, Burger King, Pizza Hut, and many others. 

Therefore, consumers have brand loyalty toward these big franchises. There are two options for you to start a fast-food startup in Pakistan. One is that you can offer the same kind of food these MNCs offer, like burgers, pizzas, rolls, etc. The other is that you can compete in an entirely different market by offering local cuisine, which can reap high rewards with additional risks.

Furthermore, you should understand the merits and demerits of both options before arriving at the final decision. However, the most popular fast food choices in the country can be summed up as follows:

  • Pizzas; which is dominated by fast-food giants and reputed local restaurants. The latter provides this cuisine as a part of their whole business. For example, they will provide whole meals, burgers, pizzas, etc., in one place. 
  • Burgers; which also work in the same manner as pizzas with powerful market players, including McDonald’s, Burger King, etc. 
  • Fried chicken and shawarmas; you can find small food counters or stalls selling chicken rolls in pita breads and fried chicken. 
  • Kebabs also hold an integral part in evening snacks for Pakistanis. There are many forms and variations of kebabs offered by some popular fast-food restaurants. These include – shami kebab, seekh kebab, chapli kebab , etc. 
  • Apart from these, AlooTikki, Pani puri, Dahi Bhalla, Dahi bhel, bhel puri, etc., are also some common food choices for an entrepreneur to start their business in. 

Preparation For Fast Food Business

Fast Food Business Preparation

After scanning through the market and the popular fast food preferences of the customers, it is crucial to follow a standard procedure for launching the fast-food business. You should also consider a target market for your offerings as it will help in providing special offers to specific classes. 

Food & Menu

The first and foremost thing to decide is the food item the food startup will offer. You should think from the customer’s perspective and derive their preferences. On the basis of the food, the top-level or management decides the menu. The menu should be broken down into different cuisine types like burgers, pizzas, etc. 

The decision for choosing a suitable food option involves researching the market, competitors, customer preferences, geographical location, demand, supply, and many such factors. 


Competitors determine how a fast food restaurant will be set up in Pakistan. A proper competitor analysis will help sort out confusion and chaos in the minds of a business planner. Moreover, it will give direction as competitors are the primary benchmark setters. 

Customer Preferences

Detailed analysis and profiling of customers will help clear out which items to include and avoid. As they are the king and the ultimate revenue sources, it is important to prioritize them. Even if the trend for some particular fast food is rising in a particular location, it might not work well with the customers in your business area. 

Geographical Location

Understanding the customers in the setup area will determine the priorities of the fast-food restaurant and human resource management. For example, a pizza startup in the XYZ location might result in sales and revenue increment. In contrast, another branch of the same business dealing in pizzas might not work in the ABC location due to the different volume of target customers and their preferences. 

Demand & Supply

Market forces of demand and supply are the key to establishing a successful fast food business in Pakistan. Economic phases control these market forces. As a result, it increases the purchasing power of people for some specific fast food choices, while decreases for others. 

Evaluating Restaurant Size

Restaurant size is another factor to analyze and interpret for initiating a restaurant. It might seem an easy process to understand the total area of the business and allocate specific dimensions to departments within the restaurant. But, it requires systematic planning using different tools and techniques. 

The first thing is to get the measurement of the whole working space. It is crucial to utilize the entire space for the business purpose, directly or indirectly. Interior designers can be a good option for your business for understanding the restaurant size and minimizing the wastage of resources. 

A crucial aspect in determining the actual available restaurant size is to create a floor plan. Approximate measurements of the cash counter, dining area, cooking section, etc., can relieve you and your team from last-minute problems. 

Another thing to consider is the length, width, and height of the tables, chairs, and other fixtures. The ideal dimensions of a fast-food restaurant or startup are 11 to 14 square feet. Any addition to this size is a bonus for the business. 

A Nice Place

Suitable Location For Fast-Food Business

The location of a fast-food restaurant is the most significant factor that decides the profit-earning capacity of the fast-food restaurant. It is a basic saying that when the food or taste of the cuisine is excellent, it doesn’t matter where the fast-food chain is located. 

However, it does not hold true all the time. It creates a burden on the restaurant setter to set the food standards high. When expectations rise, the chances of under-delivery also increase. On the other hand, when the taste of the food you offer is average, people will consider other options like restaurants that offer the same item with better taste. 

Therefore, it is recommended to select a restaurant location that is feasible and easily reachable by the target customers. It should have all the essential facilities nearby. A prime location for a fast food business in Pakistan will cost a bit more, but ROI is also high at such locations. 

Moreover, the restaurant should be situated where there is decent nightlife. For example, a place that gets closed by 8 or 9 pm will not be the first option for food lovers as most people prefer to have pizza, burgers, and other fast foods late at night while hanging around. Following are some basic features of a successful fast food business location.

  • Decent parking mechanism
  • Located in a prime location or accessible location
  • Excellent visibility from different streets and roads
  • Set up where the target customers are found the most
  • Low crime rates and safe for women and children

Brand Name & Registration

The most neglected factor in a business is the brand name. Quite often, people do not research well while choosing a brand name for their startup. However, a brand name is one of the most initial things that captures a customer’s mind. 

Unique and attractive brand names are important for starting a food brand in Pakistan. A decent brand name backed with a tagline can be a perfect match for a successful fast food restro. Apart from the brand name, you should also look after the registration and legal requirements for setting up a fast-food business. 

The most common licenses for establishing the business are – 

  • Police Eating House license
  • Food licenses obtained from FSSAI
  • GST registration
  • Fire license
  • Local Municipal Corporation Health License

The license can be obtained by signing into the official website, i.e., After logging in, the applicant will be required to fill in their details. 

More To Consider

Ambience As A Factor To Consider

Apart from the essentials mentioned above, there are many other things that determine the success and preparation of a fast food business in Pakistan. The above things outline the basics of a restaurant. The following factors are one step ahead of designing and creating a full-fledged fast food business. 

In-Store Decoration

In-Store Decoration Of Restaurant

The atmosphere of any business plays a vital role in today’s competitive world. Atmospherics refer to the elements of the store that attracts the customers and makes them feel comfortable. These include visual and psychological elements. 

Initially, you should plan out the theme of the physical store outlet. You should consider the layout and brainstorm various ideas around the same. These could be different color palettes or combinations, patterns, designs, wallpapers, graphics, arrangement of chairs and tables, lighting, sound system, natural odor in the store, etc. 

The most important thing to understand while designing or decorating the restaurant is to remain competitive and modern. The designers should adapt to the trends, and incorporate elements that are in demand by the customers. The ambiance creates a difference between a good restaurant and a memorable restaurant. The simplest process to excel in store decoration is shown below. 

  • The first step is to consider and analyze the food prices, restaurant concept, location, and target customers. It is important to draft the budget for in-store decoration in this phase. It is up to you to hire a designer for the process. It also involves creating deadlines for various activities.
  • The decoration should be done in compliance with the systems and processes. The restaurant should be designed in such a way that it does not reduce the efficiency of the waiters or staff. There should be ample space left for movement. 
  • After allocating space for movement and designing a rough floor plan, the actual designing process comes into the picture. In this final stage, arrangement, color combinations, window styles, wall designs, overall theme, lighting, music style & system, graphics, furniture type, etc., are decided and executed. 

The ultimate aim of focussing on the design and decoration of the restaurant is to make customers sit for long hours and attain customer loyalty. The most highlighting importance of atmospherics is that it creates a unique identification of the business, not only through the food or cuisine but through the decoration. 

The human resource department holds more importance when it comes to the hospitality industry. They create a critical impression on the customers. The manners, behavior, and professionalism determine the response or reaction of the customers. 

When a staff greets the customers with impressive etiquette, it increases the chances of customers visiting the restaurant again in the future. Similarly, an ill-mannered staff will receive negative criticism, which will dwindle the restaurant’s profits and lose customer loyalty. 

Therefore, proper training is necessary to control what the waiters convey to the guests or customers. Even the slightest facial expressions can demean someone. Apart from the servants or waiters, there are many other people involved in the business, such as managers, cooks, servers, busboys, dishwashers, and cleaners. 

These indirectly affect the image of the restaurant. For example, chefs will determine the quality of the food; dishwashers will control the tangible cleanliness of the dishes, etc. These impact the preferences and perceptions of people toward the fast-food business. Along with you, the managers and higher authorities should clear out the duties and responsibilities of every staff member. 

Food Catering & Serving Containers

Fast Food Business Serving Options

One of the most vital components of any food business is to ensure the quality of the food. Due to rising infections and diseases, hygiene has become a crucial factor in attracting customers. Food catering should be done keeping in mind the correct procedure.

Responsible personnel should clean the kitchen counters regularly to avoid pungent or unpleasant smells. The quality inspectors should also check the containers in which the food is served. Even the raw material containers should be inspected before using them.

Any stain or mark on the plates, bowls, or cutlery can be seen as a loss of a loyal customer. You will not only lose a customer, but will also experience a dip in brand value or recognition. It is a good idea to use machines for cleaning dishes. However, this way will incur huge costs, but will be a profitable option in the long run indirectly. 

Food Delivery Service

Food Delivery Service

Serving food is the final step from the restaurant’s end of creating a long-lasting impression on customers. As mentioned earlier, the waiters come in direct contact with the customer. They hold the power to move customers positively. They can ask for water or more food whenever they sense an opportunity. 

Apart from serving food, they are also responsible for ensuring the safety of the people. For example, when a sizzler is served, they should warn or ask the guests to beware of the plate. They can give advice gently so that they do not hurt themselves. If they see a child or baby having a fork or knife in their hands, they can alert them. In such ways, a servant can make a good impression. 

In many cases, the fast food outlets operate in a self-service model. People are required to order their food and pick up their orders from the counter themselves. This works well when there are a massive number of pending orders. Fast food giants like Mcdonald’s work in this mode at specific locations due to the high volume of orders. Remember to use safe and green take out packaging, especially hot food like burgers .

Marketing & Advertisements

Pushing the restaurant to the customers is useful to enhance the business profitability in a short time. Marketing and advertising will help the startup to be easily visible to the public. If the budget is enough to create an effective marketing plan, you should go for hoardings, influencers, and pamphlets distribution. 

You can also spread positive word of mouth through the network of waiters, chefs, friends, relatives, and other sources. Influencer marketing is also an impactful option for promoting the food business through professional chefs and celebrities. 

More Tips For Opening A Fast Food Restaurant In Pakistan

Tips For Setting A Fast Food Restaurant

There are many hacks and tricks to excel in operating fast-food restaurants in Pakistan. The following points highlight some essential tips for opening a fast-food business. 

How To Hire The Right Employees

Hiring the right employees for the right kind of job is a big challenge for your business. Recruitment, selection, training, development, appraisal, compensation, etc., are critical areas in determining a successful human resource system. 

Labor is not an issue for a fast-food startup. The real problem is recruiting qualified personnel. In order to realize valuable employees, create a system for feedback and motivation. Moreover, research the competitor’s compensation model and decide on the employment rates. The most crucial staff members in this business are cooks, chefs, and servers/waiters. 

Cook & Chef

Initially, most fast-food restaurants require three or four cooks. Among these, one should be the leader under whom the other chefs will work. Responsibilities can also be divided according to shifts like morning, afternoon, and evening. 

You can divide these responsibilities in terms of specialization; For instance, cooks can choose their specialization dishes like soups, bread, etc., and be allotted to one chef, while other delicacies can be designated to other chefs. This division can also be done according to rush hours. For example, all cooks will work during rush hours, while during non-peak hours, only one or two will work. 

As mentioned earlier, basic etiquettes and manners are a must for the servers. Training holds a crucial place while recruiting the waiters. Patience is another trait waiters should possess. They should be able to handle customer fury and problems. You should fix their working hours, giving them proper rest hours. 

How To Lower Budget

There are many ways of reducing the budget of a fast-food business. These are listed below.

  • The first way is to introduce only a few main food items on the menu. This will help reduce the costs by huge margins as the chefs will be required to work less. As a result, you will need lesser cooks. 
  • You can minimize the budget by compromising on the design of the store. You can replace a large music system with two medium or small-sized audio systems to cut costs. 
  • The quality of the furniture can also be compromised to reduce the budget of the startup. 
  • A small way to decrease the budget is to use alternatives to some costly ingredients. 


Eco-Friendly Packaging

Nowadays, consumers have become more environmentally conscious about the products or services they use. It has given rise to sustainability awareness. Businesses have identified this as a key opportunity and introduced environment-friendliness as a significant brand booster. 

Therefore, the final stage in setting up a fast food business in Pakistan is to ensure you operate with minimal wastage of resources. You should involve techniques that do not affect the environment. Your business can use recyclable products in carrying out business activities. 

Another unique way to be eco-friendly is to serve food on environmentally-friendly plates or dishes. You should ideate regularly to think of such innovative solutions to be socially responsible. 

Key Takeaways

Pakistan has always been one of the most food-loving countries. There are many regions in the country where people consume fast food on a daily basis. It is not surprising that this industry is one of the top contributing sectors to the country’s economy. 

The above guide gives a complete understanding of the different ways and steps of starting a food business in Pakistan. The central component of any fast food business is market research. Therefore, it is important to research everything before launching into this startup line. 

As mentioned earlier, packaging can be the first impression booster for any fast food business. YoonPak is an established market player for getting the right packaging material and container for your business needs. You can contact us if you have any doubts or queries regarding our products and services. 

Table of Contents

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Pizza Shop Business Plan Template

Pizza shop business plan.

If you want to start a pizza shop business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their pizza shops.

Below are links to each section of your pizza shop business plan template:

Next Section: Executive Summary >

Pizza Shop Business Plan FAQs

What is a pizza shop business plan.

A pizza shop business plan is a plan to start and/or grow your pizza shop business. A business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

What Is the Easiest Way to Complete My Pizza Shop Business Plan?

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Pizza Shop Business Plan.

Why Do You Need a Business Plan for a Pizza Shop?

If you’re looking to start a pizza shop business, or grow your existing pizza shop business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your Pizza Shop Business Plan should be updated as your company grows and changes.

What Are the Sources of Funding for Pizzerias?

Pizza Shop businesses are usually funded through small business loans, personal savings, credit card financing and/or angel investors.


  • Pizza Shop Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Pizza Shop Business Plan Summary

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

Honest Business Plans

How to Create a Pizza Business Plan Template

In the competitive world of food service, you need a well-thought-out business plan for any project. Opening a pizza shop is no different. This complete guide will walk you through the most important parts of a pizza shop business plan. It will also give you useful information and tips to help you deal with the challenges of this fast-paced industry.

Starting with an Introduction

It’s important to explain the point of your pizza shop business plan in the beginning, and the opening. Make your vision, purpose, and goals very clear. Explain why you want to open a pizza shop, whether it’s because you love food, there’s a hole in the market, or you want to give people in the area a new way to enjoy pizza.

Executive Summary

pizza business plan in pakistan

The executive summary is a short version of your whole business plan that includes the most important parts. Draw attention to the most important parts, like your business idea, target market, unique selling proposition, and financial forecasts. This part is a quick reference for people who might want to invest in or work with you in your pizza shop. It gives them an idea of whether or not it will work and how efficient it might be.

Business Description

You can write more about your pizza shop in the “business description” part. Talk about the type of business form you want to use, such as a sole proprietorship, a partnership, an LLC, or a corporation. Tell them where your shop is located, how big it is, and any special features that make it stand out. Also, describe your menu idea and the kinds of pizza you plan to serve.

Market Analysis

Do a full market analysis to find out how the pizza business works in your area. Figure out who your target market is by looking at their demographics, psychographics, and location. Look at your direct and indirect competitors and figure out what their strengths and flaws are. Use this knowledge to figure out what problems and opportunities could affect the success of your pizza shop.

Organization and Management

The next part of your pizza shop’s organizational system and introduction of key team members comes next. Draw attention to their relevant food service business experience and knowledge. Outline each person’s duties and tasks clearly, focusing on how their skills help the business succeed as a whole. This part is very important for making possible investors and business partners trust you.

Products and Services

List the things that your pizza shop’s menu will have that will make it stand out. Describe each type of pizza, pointing out any special products, cooking methods, or things that make it stand out. To make your menu more interesting and appeal to a wider range of customers, you might want to add salads, drinks, or sweets that go well with your main dishes.

Marketing and Sales Strategy

To get people and make money, you need a strong marketing and sales plan. Figuring out who your target market is and how you’ll reach them is important. Come up with a pricing strategy that strikes a mix between making money and offering prices that are competitive in your area. Also, explain how you plan to make sales, whether it’s through dine-in, takeout, delivery, or a mix of these.

Funding Request

pizza business plan in pakistan

If you’re looking for outside funding, this is where you should make your financial goals clear. Explain how much money you need, what it will be used for, and how you plan to spend it. Break down your expected costs, such as the cost of equipment, improvements to the leasehold, marketing costs, and operating capital. Support your request for money with projections that are based on facts and good study.

Financial Projections

Give a full financial forecast for your pizza shop’s first three to five years of business. You should include cash flow forecasts, balance sheets, and statements of income. Make reasonable assumptions and explain how you came up with your numbers. This part is very important for showing possible investors and lenders that your pizza shop can make money.

Add any supporting papers to the end of your pizza shop business plan, like resumes of key team members, market research data, lease agreements, and more financial information. This part of your plan lets people learn more about certain parts of it without making the main paper too crowded.

Making a detailed business plan for your pizza shop is an important step toward making your cooking dreams come true. By giving each section careful thought, you not only create a plan for your success, but you also give potential investors, partners, and lenders trust in you. Remember that a well-thought-out plan is not only necessary to get funding, but it’s also a great way to help your pizza business succeed in the long run in the competitive pizza industry.

To create your Pizzeria business plan, check out my template here.

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Pakistan eyes new counterterror operations as security deteriorates

Government unveils plan after Chinese official warns future investment at risk

ISLAMABAD -- Pakistan is planning to launch fresh counterterror operations as Beijing grows increasingly wary about investing in the country after deadly attacks on Chinese nationals and key economic projects.

But the plan, dubbed Operation Azm-i-Istehkam (Operation Resolve for Stability), is facing strong pushback from the political opposition, and there are few assurances that it will be enough to placate Pakistan's key investor.

Pakistan beefing up security after deadly attacks on Chinese workers

Pakistan arrests 11 militants in chinese engineers' killing, officials say, pakistan scrambles for relief on $15bn energy debt owed to china, pakistan moves to sell national airline in test case for privatization drive, pakistan bargains hard for larger imf deal of up to $8bn, latest on terrorism, terrorist groups suspected of funneling money to dubai properties, sponsored content, about sponsored content this content was commissioned by nikkei's global business bureau..

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10 Tips For Creating A Winning Business Plan In Powerpoint

Market Analysis

Target Market

Menu and Pricing

Customer Service

Marketing Strategies

Expansion Plans

Pizza Hut is a well-known international restaurant chain that specializes in Italian-American cuisine. It was founded in 1958 by brothers Dan and Frank Carney in Wichita, Kansas, USA. Since then, Pizza Hut has become a global brand with over 18,000 restaurants in 100 countries, including Pakistan.

In 1993, Pizza Hut entered the Pakistani market and has since expanded to over 80 locations across the country. With its delicious pizzas, pastas, and other menu items, Pizza Hut has become a popular choice for families, friends, and even corporate events in Pakistan.

The success of Pizza Hut in Pakistan can be attributed to its strong business plan that focuses on providing high-quality food, excellent customer service, and strategic marketing strategies.

The market for pizza in Pakistan has been steadily growing over the years, with an increasing number of people opting for fast food and convenience dining options. Pizza Hut has a strong presence in the market, with its main competitors being Domino’s and Pizza Max.

Pizza Hut’s target market in Pakistan is primarily families and young adults who are looking for a casual dining experience. The brand also targets corporate clients for catering and delivery services.

Pizza Hut offers a diverse menu that includes a variety of pizzas, pastas, appetizers, and desserts. The brand also offers a range of vegetarian options to cater to the local market. The pricing of menu items is competitive and caters to different budget ranges.

Pizza Hut places a strong emphasis on providing excellent customer service. The staff is trained to be friendly, efficient, and accommodating to ensure a pleasant dining experience for customers .

Pizza Hut uses a mix of traditional and digital marketing strategies to reach its target audience . The brand has a strong presence on social media platforms and also runs promotional campaigns and offers to attract customers.

Pizza Hut plans to continue expanding its presence in Pakistan by opening new locations in various cities. The brand also plans to introduce new menu items and offer delivery services to reach a wider customer base.

Pizza Hut’s business plan in Pakistan has been successful in establishing the brand as a top choice for Italian-American cuisine. With its focus on quality, customer service, and strategic growth, Pizza Hut is set to continue its success in the Pakistani market in the years to come.

pizza business plan in pakistan

Pizzeria Business Plan for Pizza Shop or Restaurant

pizza restaurant business plan - free download

Use this pizzeria business plan as your template to create the best pizza shop in town that’s also a thriving, profitable business! This pizza  business plan includes market analysis, strategy, more.

Download this Pizza Business Plan free for easy editing in Microsoft Word, Google Docs or Apple Pages:

Download Now

Also Read: Starting a Small Business – A Complete Guide with Templates and Tools

Table of Contents

Pizzeria Business Plan

1.0 executive summary, 1.1 company & industry.

Olympic Pizzeria will become Seaside’s first, fast and free delivered pizza restaurant. The pizza restaurant industry in Seaside is minimal, with only one other pizza place. Olympic Pizzeria is conveniently located for both tourists and locals, and a complete restaurant with low lease terms has already been secured. The owners all bring business management background, as well as hospitality industry experience. This pizzeria business plan outlines the market and strategy to create a profitable pizza restaurant business.


Olympic Pizzeria offers fast and free delivered pizza. The pizza, made with unique, East Coast based recipes and a secret sauce, include a vast array of topping selections, as well as healthy alternatives. The company also will offer mobile beach vending carts to allow tourists on the beach a quick and easy dining option without leaving the beach.


Seaside has approximately 6,000 full time residents, which more than doubles during the tourist season. Olympic Pizzeria targets both the local segment and the tourist segment. In addition, the healthy menu items provide an alternative dining option for many tourists. It has been estimated that at least 25% of households will order pizza for delivery at least once per month.


Olympic Pizzeria will implement an effective marketing and advertising campaign, consisting of direct mailings, community and event sponsorships, and coupons. Additionally, the company has formed partnerships with area resorts and hotels to inform guests about Olympic Pizzeria and its dining options. Sales are expected to double during the tourist season, at which time a complete staff consisting of cooks, drivers, and wait staff will be hired.


Olympic Pizzeria has a strong management team consisting of its three owners. Each owner brings education in business management. Additionally, each owner has experience working in either the resort industry or the food industry. The management team has successfully started one other restaurant in nearby Portland.


Olympic Pizzeria has a strong financial plan with first year earnings exceeding $30,000 and cash flow positive by month 5. It is expected that the company will have losses during the five months that tourism is slow, however during the busy months monthly profits will exceed $10,000. Yearend cash balances will exceed $30,000, and the bank loan will be paid off within two years.


Olympic Pizzeria requires $85,000 in capital to begin operations as described in this pizza business plan. The three owners have personally invested $60,000 into the company. The remaining $25,000 will come from a bank loan that has already been secured. Funds will be used for building renovations, marketing and advertising, and daily operations for the first five months until the company becomes cash flow positive. Details are in the Strategy & Implementation section of this pizzeria business plan.


2.1 company & industry.

Olympic Pizzeria will become Seaside’s first chain of delivery oriented, family pizza restaurants. Although this is not a new concept, Seaside does not have a pizzeria that offers fast, free delivery along with a family dining atmosphere. Seaside is not only ready for a true pizza operation – it needs one, especially an operation that will focus on quality, price, and convenience.


Olympic Pizzeria is currently registered with the Secretary of State (Oregon) as a limited liability company under the name “Olympic Pizzeria LLC”.  The company is owned equally by its three managing partners.


Each of the founding partners brings different experience to the company. Having experience in the hospitality industry, management, and pizza making, the three partners have teamed up to create Olympic Pizzeria to fill the current need in the market.


Olympic Pizzeria is located in a prime location in Seaside, Oregon, at the corner of Broadway and Highway 101. Not only does this appeal to all of the tourists, being centrally located on the main street in town, but also attracts travelers on the highway driving through.

At this location, an existing vacant restaurant has been secured. The building is fully built out to accommodate the needs of the pizzeria, including complete kitchen, dining, and office areas. The owner has agreed to $1.80 per square foot in rent ($900/mo.) and will include garbage pickup and water. Utilities will be based on use.


The most significant assets will be the kitchen equipment, including the oven, mixer and prep tables. As the reputation for our pizza grows, our most important assets will become our recipes and the Olympic Pizzeria brand.


3.1 product description.

Olympic Pizzeria provides premium pizza with fast, free delivery to the Seaside area. Olympic Pizzeria specializes in making superior pizzas, with proven recipes that have successfully launched pizzerias in other parts of the country. The restaurant combines hand-tossed dough, along with a secret sauce, that entices customers to return. Menu items are priced marginally higher than pizzerias in other towns, as the primary customers are tourists, whom expect to spend more while on vacation. This allows for free delivery, as well as additional menu options, such as whole-wheat dough.

[optin-monster slug=”ygunppiwdzotv7iegkcc” followrules=”true”]


Olympic Pizzeria offers a wide menu selection to appeal to many different customer preferences. As more people are beginning to eat healthy, whole wheat options are available for pizza crusts and breadsticks. Additionally, Olympic Pizzeria is the only restaurant that provides vegan options to customers. Multiple flavored crust options (cheese, garlic, etc.) along with an array of pizza toppings, also sets Olympic Pizzeria apart from the current competition. Finally, expanded operating hours and fast, free delivery, allow customers multiple dining options.


Currently there is only one direct competitor, Southside Pizza, which is the only pizzeria that delivers in the Greater Seaside area. Typically their deliveries take an average of an hour per order and incur a $2 surcharge. Additionally, they only deliver between the limited hours of 5-8 pm. A three-topping delivered pizza will cost over $17 and take an hour when ordered from Southside Pizza.

The indirect competition includes Bill’s Diner and China Wok Buffet. Bill’s Diner sells take-and-bake pizza at a very reasonable price; however they do not offer delivery. They also do not offer dough variations. China Wok Buffet does deliver for a $4 surcharge; however they do not offer pizza in their menu.


As there is limited competition, Olympic Pizzeria will have a first mover advantage in offering quality pizzas for fast, free delivery. Once established, it will be difficult for another pizzeria to enter the market, as Seaside is not large enough to support three pizza restaurants year-round. Additionally, Olympic Pizzeria has lower fixed costs through negotiations on a long term building lease. The pizzeria also offers a wider variety of menu items, including whole wheat crust options, which the competition does not offer.


Olympic Pizzeria plans to open another location near the waterfront, which will serve as a convenient place to eat while tourists are enjoying the beach. This location will act as a hub for several mobile carts strategically located along the beach, which will offer pizza by the slice and drinks to customers. As customer’s preferences are further defined, menu items will be added to expand the target market. For example, a healthier alternative, such as wraps, will be added to the menu. Additional locations in other towns along the coastline may also be considered.


4.1 target market.

Seaside, like several other small towns along the Oregon coast line, has a tourist based economy. There are two distinct market segments that Olympic Pizzeria will target: the tourists and the locals. The tourists mainly consist of vacationers with disposable income that are willing to spend more for a quality pizza. The locals consist of either upper-middle class retirees or lower-middle class middle-aged workers, both which enjoy quality pizza 1-2 times per month.


The full-time permanent population of Seaside is slightly more than 6,000 people, growing at an annual rate of 6%. However, the population doubles during the prime summer and fall vacation months. It is estimated that 90% of the population eat pizza, with 40% eating pizza at least two times per month.


The target market is experiencing growth annually in both full-time population and tourist visits. Additionally, a new market segment has begun to appear with people beginning to look for healthier dining alternatives. Olympic Pizzeria’s exclusive whole-wheat crust option targets this new market segment.


The SWOT analysis for this pizza business plan is as follows:

Strengths: fast, free delivery; unique recipes and secret sauce; first mover advantage; healthy menu options; low overhead and fixed expenses; prime location; management team

Weaknesses: higher variable costs for ingredients due to better quality; competing pizzeria already operating; three person management team

Opportunities: tourists allow higher margins; mobile beach carts for additional delivery method; capture local delivery market with faster and cheaper delivery

Threats: new pizzeria entering market; existing competition offering fast, free delivery


5.1 philosophy.

Olympic Pizzeria will be the premier pizza restaurant in the Seaside area, offering unique, healthy menu options and fast, free delivery.


Development of the facility will be minimal, with minor modifications and the addition of pizza ovens being the only major renovation. Proven recipes have already been secured. Delivery drivers will be outfitted with GPS units to aid in fast, efficient delivery. Development of the mobile beach vending carts will be finalized once the main restaurant has been operational for at least six months.


Although the internet may not play a vital part to the marketing of Olympic Pizzeria, a website will be designed and maintained to promote the company. Along with advertising specials, customers will be able to look through the complete menu, and place orders for takeout or delivery online.

We will build our website using Wix , which allows us to create an attractive pizza website with ecommerce capabilities very quickly. It also includes the ability to make updates as we tweak our product offerings and add regular promotions. Using Wix will also allow us to save on website development costs because we will not need to hire a company or consultant to manage our pizza website.

We will also use Send In Blue for email marketing to send weekly promotions and coupons to drive repeat business.


In the pizza delivery business, aggressive marketing is the key. Typically, having a pizza delivered to your home is an impulse purchase. This requires a strong advertising campaign including direct mailers and coupons placed in newspapers. Additionally, Olympic Pizzeria will develop strategic marketing campaigns to target guests of area resorts and hotels. Sponsorship of local sports teams and events will also be used to broaden reach.


Given the target market of tourists, Olympic Pizzeria can charge a premium for its menu items. As dining is often an impulse purchase, it is difficult to estimate sales forecasts, however it is expected that during the tourist season, sales will increase significantly. We have estimated that of the 3,000 full time households, 25% will make at least one order per month, which equals 25 pizzas per day. During the tourist season we expect at least 50 orders per day. This equates to 14,250 pizzas per year, and gross revenues of $285,000.


Olympic Pizzeria has formed alliances with area resorts and hotels to allow marketing and advertising of our menu to guests and tourists. Additionally, the restaurant has been given permission to place mobile vending carts on the beach, in exchange for sponsorships of local community events. Partnerships with fresh ingredient suppliers are also being negotiated.


Operations will be managed by the three managing partners. This will include all marketing activities, financial and accounting activities, and operational activities. The restaurant will employ a small staff of waiters, cooks, and delivery drivers. Staff will be trained by the management team to ensure quality and consistency of food preparation.

  • Be the premier pizza delivery restaurant with quality menu items
  • First year revenues of $250,000
  • Expansion to second location and beach mobile vending carts within 12 months
  • Have a strong community involvement
  • Open additional locations in other neighboring coastal towns


This pizzeria business plan anticipates that within 10 years, there will be 10 Olympic Pizzeria locations in operation. At this time, company valuation is expected to be around $5 million, which will allow an adequate-sized venture to become interested in acquiring the company.


6.1 organizational chart.

The company will follow a typical hierarchical structure with the management team discussed below as the co-owners., who will be responsible for all operations and management duties early on. Additional staff will be needed for pizza preparation, delivery, and wait staff. Once the company has expanded operations, a general manager will be hired to take the duties of the owners.


The initial management team consists of the following three owners:

Sean Smith is currently the Resident Manager at Oceanside Resort. He has extensive experience resorts operations and management, as well as computer database administration. He also is experienced with resort marketing. His background will aid in resort relations, as well as handling public relations and special events. He has a degree in business from Oregon State University.

Aaron Lambert is currently the front desk manager of Pacificview Resort. He has experience in starting and operating an upscale deli at the Hilton in Portland. He has a broad based management background that includes very large, four-star resorts to a smaller, hands-on resort. Aaron has a degree in business with emphasis in resort management from Azusa State University.

David Crawford is the assistant front desk manager at the Pacificview Resort. He has worked with Aaron for the last three years, beginning with the deli project at the Hilton. David comes from the East Coast, where he has experience in the pizza business. He has background with backline operations such as dough and sauce prep, consistency control, and recipe creation. He has experience as revenue auditor for restaurant, casino and hotel operations. David has a degree in business administration from the University of Ohio.


It is estimated that a staff of 10 will be needed to maintain operations. As this industry does not require special training and turnover is typically high, staff wages can be relatively low. Most of the staff will maintain part time hours, as many will be high school students and retirees. This will eliminate the need for expensive benefits and other requirements.


Olympic Pizzeria’s advisory team consists of a certified public accountant, who takes care of all tax accounting requirements, as well as a corporate attorney that is held on retainer in case any legal needs arise.


7.1 requirements.

Olympic Pizzeria has secured a funding in the form of a bank loan for the amount of $25,000. This is personally guaranteed by each of the owners. Additionally, the owners have invested a total of $60,000 into the company. Investment contributions were made equally by each of the three partners.


Funds will be used primarily for renovation and upgrades to the kitchen ($55,000), including new pizza ovens, kitchen equipment, and dining room décor. Additionally, advertising expenses and marketing collateral, as well as initial inventory, insurance, rent, and utilities, will all need to be purchased in the first month of operations. Remaining funds will be used as operating capital, including tasks mentioned earlier in this pizza business plan.


It is projected that first year revenue will exceed $285,000, with the sale of nearly 15,000 pizzas. Monthly revenues are expected to vary between $15,000-$30,000, depending upon tourist seasons. Fixed expenses are projected to be around $15,000 monthly, which includes wages, marketing and advertising, insurance, rent, and utilities. Variable costs are estimated to be $3 per pizza. Net losses are anticipated during the non-tourist months, however during tourist seasons the monthly profits are expected to exceed $10,000. First year earnings are estimated to be $37,000, with second and third year earnings projections of $45,000 and $52,000.


The break even analysis works out to an annualized average of 900 pizzas per month or $18,000 in sales.


The company is expected to be cash flow positive by the fifth month of operations. The initial owners’ investment of $10,000, along with the bank financing of $25,000 ensures that free cash never drops below $2,000, with most months exceeding $5,000. By the end of Year 1, the bank account balance is expected to exceed $35,000, which will allow expansion of the company operations.


Olympic Pizzeria’s balance sheet will show $85,000 in assets, attributed mainly to equipment, leasehold improvements and cash. Liabilities will be only $25,000 upon launch and zero within two years. Equity will continue to increase as retained earnings stay positive and debt is paid down.


  • Variable costs (including ingredients, packaging, and delivery) remain at $3
  • Tourist months stay strong April-October
  • The tourist economy continues to grow over the next 5 years

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Restaurant Pos System Software


Despite the substantial risks and the tough hours, owning a restaurant business is one of the most rewarding experiences of your life. If you too have nurtured a lifelong ambition of starting up a restaurant or are currently in the middle of setting up your first restaurant, then this article is just for you. In this article, we discuss in detail how to start a restaurant business in Pakistan. The Pakistan Restaurant Market is one of the fastest-growing in the world. Thanks to the rising incomes, rapid urbanization, increasing working population and technological advancements, more Pakistani are eating out in restaurants.

restaurant business in pakistan

How To Start A Restaurant In Pakistan

Considering the massive opportunity that the Pakistani F&B industry holds for both future & existing restaurant businesses, you must not waste any further time and dive, rather quickly, into this lucrative domain.

Follow this step by step guide that will solve all your queries on how to open a restaurant in Pakistan:

1- Get investment to fund your restaurant business.

2- Evaluate restaurant costs involved.

3- Decide the location of your restaurant.

4- Get all the licenses required to start the restaurant business.

5- Get the workforce for your restaurant business.

6- Design a stellar menu.

7- Arrange vendors and suppliers for your restaurant.

8- Install the right technology at your restaurant.

Now that you have garnered the knowledge about the steps that are important for you to start a restaurant business in Pakistan, let’s dive deeper and know what exactly needs to be done that will help you to open a successful restaurant.

cafe business in pakistan

1. Decide The Concept Of Your Restaurant

The first thing to consider while starting a restaurant business is deciding the idea. You need to keep many things in mind before deciding on a concept, the major one being the amount of capital you have for investment. The Average Price per Customer (APC) gives you a fair idea about the average amount of money a customer would spend in your restaurant.

Once you have decided on the concept, you must ponder into the theme and cuisine of your restaurant. The interiors must be in sync with your restaurant theme. Next, you should prepare a business plan for your restaurant as it would help you in planning the future development of your restaurant business, and you can present it to any potential investor. Learn how you can write a winning restaurant business plan here.

new restaurant business concepts

2. Get Investment To Fund Your Restaurant Business

Most aspiring restaurateurs’ dreams never see the light due to lack of funds, and this is one of the most important things to consider when you think of opening a restaurant business. Firstly, depending on the concept of your restaurant you must finalize how much capital is required to start a restaurant in Pakistan. When you have the numbers, then you can go about with these three ways through which you can raise money for your dream restaurant: 1. Self-funding – If you have enough money in the bank, then congrats, you have crossed the first hurdle of opening a restaurant. It is also a good idea to open a restaurant in partnerships, as it reduces the risks of investment. 2. Loan- You can take a loan to fulfill your restaurant dream. However, securing a loan from a bank may include hassles as they look for collateral or someone who can underwrite the loan. 3. VC/Angel funding- Getting investors on board can be difficult, especially if yours is a first-time venture. Investors usually look for your restaurant venture’s growth potential, quality, and the scalability of your business model. The performance of your first few outlets is taken into consideration before one agrees to invest in your business.

restaurant business investment

3. Evaluate All Restaurant Costs Involved

Restaurant costs are a significant part of running a restaurant and need to be evaluated and planned carefully. Below are the significant costs involved in starting a restaurant business: Food Costs- Food cost is the cost of all the raw materials used in preparing a dish. Ideally, the food cost should be around 30% of your menu price. You should finalize the vendors for sourcing the raw materials beforehand to ensure a smooth supply of stock ingredients. Labor Costs – Labor cost is the second most important restaurant cost that adds up to the expenditures while opening a restaurant. We have discussed the manpower you need to start a restaurant in detail, ahead. Overhead Costs– Overhead costs are the other expenses that are not related to food or labor. These include: 1. Rent- The rent covers a significant part of your restaurant costs, and is profoundly affected by the location of the restaurant. However, the rent should never exceed 10% of your total revenues. 2. Interiors– You can decide on the interiors based on your restaurant concept and theme, and your budget. 3. Kitchen equipment- Purchasing the right quality equipment may seem heavy on the pockets, but they always recover their costs in the long run. Know about the various types of essential equipment without which you cannot run a successful restaurant, here. 4. License- Restaurant licenses are an essential expense of your restaurant, and cannot be ignored. Based on your establishment type, the license fee varies. 5. POS- The new age, modern technology POS can smoothen your restaurant operations like never before. The price of POS depends on its features and functionalities, which should be chosen considering your restaurant needs. 6. Marketing- You should ideally spend 1-2% of your revenues on marketing your restaurant. There should be a perfect balance between offline and online marketing. Word of mouth marketing, along with digital marketing can do wonders for your restaurant.

new restaurant business cost pakistan

4. Decide The Location For Your Restaurant

The location is an essential factor to consider while discussing how to start a restaurant business, as it can determine the success of your restaurant. While choosing your restaurant’s location, it is a good idea to identify your competitor in that area and gauge their progress and understand their business model. The competition needs to be assessed not just in terms of cuisine, but also the type of dining experience they are offering to their customers – casual dining, fine dining, QSR, etc. Evaluating the competition would help you understand the customer base that hovers in that area, their pocket size, and their preferences. Other factors to be considered while deciding the location of the restaurant business in Pakistan, are: 1- Visibility and accessibility- The restaurant should be located in a place that is easily visible as well as accessible. Upper floor locations are generally not considered suitable as their visibility is low, and customers also find them difficult to locate. A restaurant right in front of the road and on the ground floor has higher footfalls. 2- NOC- Before you open your restaurant, you would also need a No Objection Certificate (NOC) from at least three of your neighbors.

how to select restaurant location

5. Get All Licenses Required To Start A Restaurant Business

You need to acquire licenses from the government to run a restaurant business in Pakistan. The cost of obtaining these licenses varies, depending on the size of your venture. It is advisable to apply for the permits early, as they may take a lot of time to get approved. Here is the list of significant licenses required to open a restaurant business in Pakistan: 1- Food Authority Pakistan-One needs to get a license from the Food Safety and Standards Authority of Pakistan to operate a food business. The size of your venture, turnover, installed capacity, location, etc. are factors in obtaining an Food Authority license. Here are Pakistan Food Authority Departments Region wise: Punjab: Punjab food authority (PFA) KPK: KP FOOD SAFETY & HALAL FOOD AUTHORITY (KPFSA) Sindh: Sindh Food Authority (SFA) Balochistan Food Authority (BFA) 2- GST Registration- Restaurants are required to register under GST and get their GSTIN Number. GST registration is state-specific, so if your restaurant has outlets in different states, then you need to have a separate registration for each state. You can read more about GST Registration for Restaurants here. 3- Business Registration- You need to register your business as a partnership firm or a Pvt Ltd company. You’ll need to file annual returns, audit your finances etc. Hire a CA to help you with the economics of your business.

punjab food authority letter

6. Get Manpower For Your Restaurant Business

Hiring the right talent and retaining them is one of the biggest challenges while running a restaurant business in Pakistan. Hiring through referral is very well accepted, with existing employees referring to their friends and family. As a first-time restaurateur, you can hire through the traditional way: set up an advertisement in the newspaper, put up ‘We’re hiring’ posters, or hire through agencies. There are also many active groups on Facebook and Linkedin, from where you can source talent. There are three types of staff required in a restaurant: 1. Kitchen staff- Your kitchen staff, comprises the cooks, food preparation staff, support staff, etc. They will mostly be unskilled labor. 2. Service staff- The waiters, housekeeping staff, busboys, etc. are your service staff. Since they have to interact with customers, they need to be good at communication and must be trained appropriately. 3. Management staff- Your restaurant’s manager, chef, cashier, store manager etc. comprise the management staff, and they need to be educated as well as experienced. Hiring the right chef is extremely important for your restaurant as your food is what’s going to attract your customers. Apart from cooking, your chef also designs your menu, keeping in mind the ingredients that are readily available, and train and lead the staff to prepare and present the dish. Therefore, an experienced chef is a must for your restaurant. Before you start a restaurant business, you must also remember to train your staff not only regarding their job but also on how they should serve their customers to deliver stellar customer service

hiring restaurant kitchen staff

7. Design A Stellar Menu

The next step to start a restaurant is designing a menu. A smartly designed menu can make a significant impact on your restaurant food costs. The menu should comprise of items that can be prepared quickly and use local or readily available ingredients. It is advisable to serve dishes that use similar ingredients, which will assist you to reduce your overall food cost and the scope of the generation of waste. The menu also needs to be designed in a way that lures customers to spend more. You should decide on the cuisine that you want to serve and choose the menu items based on the audience demands.

how to design menu for new restaurant

8. Arrange Vendors & Suppliers For Your Restaurant

A happy relation with your supplier and vendor is necessary for the smooth operation of your restaurant. You must have minimum two or three vendors in every category. This will help you in comparing the prices. You may also use them as back up in case of some problem with one. You must always have two days worth of stock in your inventory in case of emergency situations. The items must always be delivered in the morning and checked every day. Both quality and quantity checks must be done at the closing time of your restaurant. It is always preferable to have long duration contracts with the vendor as it helps in maintaining the consistency of your raw items.

restaurant vendor supplier for new restaurant

9. Use Right Technology At Your Restaurant

Restaurant technology is often the most ignored part of running and managing a restaurant, though this is very important. With new-age modern technology, the robust POS has introduced a lot of integrated features that has streamlined the restaurant operations to a great extent. Mutfak restaurant technology solutions are available for all types of restaurants. Starting a restaurant from scratch and running it successfully is a humongous task. With this article, we hope we were able to educate you about how to start a restaurant business in Pakistan. This article helped you open a restaurant with no experience!

latest restaurant pos software system

Best Restaurant POS System Software In Pakistan

Mutfakpos is a top and well known restaurant POS software of Pakistan.It is specially and specifically designed for restaurant, coffee houses, Pizza Shops, Food Delivery and Take away outlets etc. Its strong restaurant inventory, recipe and reporting management system makes it different from others. It is very user friendly really works great even at restaurant peak hour. Mutfakpos restaurant POS is not only a Point of Sale Software , it is a system that automates your restaurant A to Z. Your all worries of restaurant inventory, staff management, wastage will be vanished through this system. Please go through features in detail at home page.

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Major Features of Mutfak Restaurant POS

fast food inventory management system

Inventory & Recipe Management

fast food delivery automation system

Caller ID (Delivery Automation)

fast food restaurant reporting system

Strong Reporting System

fast food kitchen display screen

Kitchen Display Screen & Print System

fast food waiter tablet ordering

Waiter Tab Ordering System

restaurant vendor management system

Staff & Vendor Management

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Remote Monitoring

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User Friendly & To The Point

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Excellent Technical Support

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small business ideas in pakistan 2023

39 Small Business Ideas in Pakistan to Start in 2024

Home » Lifestyle » 39 Small Business Ideas in Pakistan to Start in 2024

Having a secondary source of income is always a good way to manage your finances. Depending on your expenses, it may also help you increase your saving, giving you greater freedom to follow your dreams. So, if you are also on the hunt for a doable side hustle to increase your income without quitting your day job, this blog is for you.  Here we have rounded up 39 business ideas in Pakistan that are best suitable for small-scale investors.

39 Best Small Business Ideas in Pakistan to Start in 2024

Now, without further ado, let’s begin with our list of the best startup ideas for 2023. 

GoodMediumKnow-how of the industry
GoodLowE-commerce knowledge
GoodMediumExperience in a similar field
GoodLowOnline marketing skills
GoodLowNot necessary
MediocreHighKnowledge about fishing industry
GoodHighKnow-how about plant species
GoodMediumKnowledge about poultry animals
MediocreHighExpertise of a beautician
MediocreLowResearch and creative writing skills
GoodLowOnline tutoring expertise
GoodLowKnowlege of art and latest designing tools
GoodLowWebsite and Social Media marketing skills
GoodLowResearch and creative writing skills
GoodLowVideo making and editing skills
GoodMediumKnow-how of cooking and event management
GoodLowPhotography and picture editing skills
MediocreLowFood business management and marketing skills
GoodLowKnow-how of the digital media
GoodMediumPassion and knowlege of travelling
MediocreLowKnow-how about skincare and cosmetics
GoodMediumBusiness knowledge
MediocreMediumKnowledge of antiques
GoodMediumKnowledge of Latest Fashion Trends
MediocreLowKnow-how of smart tools and gadgets
GoodHighAttractive location and knowledge of real estate
GoodLowDriving and communication skills
MediocreLowKnowledge of exercising, balanced diet and fitness
GoodHighHospitality and management knowledge
GoodLowKnowledge of cooking and online marketing
MediocreLowGood handcrafting skills
MediocreLowHandling toddlers and young children safely
MediocreLowKnowledge of yoga and fitness
ModerateLowEvent management and communication skills
GoodLowReal estate knowledge and brokering skills
MediocreHighKnowledge of FMCGs and business skills
MediocreMediumGood location and trading skills
GoodHighKnow-how of the logistics industry
GoodMediumWebsite and app design and development skills

Real Estate Investment

real estate investment idea

Real estate market is touted as one of the most lucrative investment avenues in Pakistan — and rightly so. The value of properties in many major cities across the city has sky-rocketed in recent years. Those who have invested in credible and well-located projects have already set their eyes on short-term and long-term capital gains. 

Expected Returns on Lucrative Real Estate Projects

Keeping in view the upward price trends, real estate investors can enjoy up to 60-70% capital gains and a rental yield of around 7-8%. If you want to learn more about the ROI and rental yield in real estate , check out these blogs.

Technically, it is not one of those business ideas in Pakistan that require small investment, but with a few tricks, you can increase its affordability factor. Wondering how? Keep reading to find out.

Tips to Make an Affordable Real Estate Investment

Have a limited amount to invest in one go? Don’t worry! Here are some interesting tips and affordable property investment options for you to explore.

Go for Properties with Easy and Flexible Payment Plans

You’d be surprised to know that you can invest in some under-development property projects for as low as PKR 10,000 a month. In such projects, you can book your desired property with a down payment of around PKR 100,000-150,000. However, it is important to only invest in real estate projects. They might cost you a little more, but your investment will definitely be in safe hands.’s New Projects portal has plenty of interesting options available for property investors. All you have to do is to select your desired city and start exploring lucrative investment opportunities around you. Also, projects marketed and sold by ensure reliability and profitability to both short-term and long-term investors.

Search for a Low-Cost House for Sale

Buying a newly constructed house with a limited budget is still possible. Yes, you read it right. So, to help you find some budget-friendly property options, the experts of have compiled listings of low-cost houses available in major cities across Pakistan, including Karachi , Lahore and Islamabad . Investing in a low-priced residential unit is probably the best way to make an affordable real estate investment. 

Buy and Renovate/Remodel an Old House

If the structure of the property has deteriorated, it might’ve already lost a good chunk of its real estate value. Depending on your interest, you can invest in such properties and restore them to earn profit. Buy a property that is in bad shape, renovate or remodel it, according to its condition, structure and market demand. 

Narrow down your search to old and small-sized houses to make your property hunt easier. Keep a budget of around PKR 30-40 lakh in mind. Make sure to avoid these renovation mistakes while working on your project. 


Can you start dropshipping in Pakistan? Well, the answer to this question is a definitive yes. In fact, it is one of the best low-cost business ideas in Pakistan that doesn’t require large up-front capital. You can easily run and manage a dropshipping business in your spare time. 

Here’s How Dropshipping Business Works

With a dropshipping business model, you can easily run your entire business from your laptop. The only thing that needs a lot of research is identifying the top-selling products.

Everything becomes easy once you are done with that step. You can fetch the required products, use affiliate marketing to promote your products, ship orders, and offer customer support. You can manage all these business operations while sitting on your couch.

Now, let’s find out how to set up a dropshipping business in Pakistan.

Step-By-Step Process to Start Dropshipping in Pakistan

In recent years, dropshipping has become a popular option for start-ups. The business model requires small capital to get up and running. Also, setting it up is also easy. Here, we’ll elaborate on the entire process in a few simple steps, take a look!

  • Set up your online store

To set up your e-commerce store, you have to get a third party involved. You’ll come across many dropshipping platforms in Pakistan suitable for small businesses. Some of the most popular ones include

Shopify : an easy-to-use platform for setting up online stores. The portal is famous around the world. Using Shopify, you can make use of different themes and templates to build your online store.

Daraz : It’s a name that needs no introduction. You can easily start your dropshipping business in Pakistan with this popular portal. You’ll be keeping the profit on your product while paying its wholesale price to Daraz. The entire process is automated.

AliExpress : AliExpress dropshipping follows the same traditional dropshipping business model, which makes it quite convenient for new businesses. Copying the product from the AliExpress market, deciding on your own markup/profit margin and shipping it to your customers directly from your store. 

Amazon : Another option to consider for aspiring dropshippers in Pakistan. However, setting up an Amazon store isn’t easy. Owing to the questionable track record of many Pakistani sellers, Amazon has put stricter policies in place for local dropshippers. It could immediately block your account upon negative feedback. Dropshipping at Amazon is highly popular around the world, but since it has very strong customer-centric policies, running an Amazon e-store from Pakistan is currently a bit too risky.

  • Choose the type of products for your e-store

Do market research to decide on the supplies for your dropshipping store. Get in touch with a suitable supplier of your desired products. Once you’ve selected your supplies, you can simply post the products on your store with your own offer price. 

  • Gaining Customer Base

Social media platforms are a good way to market your dropshipping business nowadays. You can promote your products/services on platforms like Facebook, Instagram and/or LinkedIn, depending on the nature of your business. Target your audience online for a higher conversion rate. With the latest metrics, make sure to reach out to the relevant audience to convert your visitors into leads and eventually, customers.

Increase Your Dropshipping Knowledge

Before you jump into the field and start handling things practically, equip yourself with as much dropshipping knowledge as possible. You can also Hire an expert to run your business for you, but it wouldn’t be a long-term solution. Also, if you don’t know the functionalities involved in drop shipping, you’d always depend on others to guide you. 

From developing and designing your e-commerce platform to marketing it, you should know at least a little about everything. Of course, you won’t be able to do everything yourself, but having technical know-how about every aspect of your business would make a lot of difference.

Investing Money in a Dropshipping Business in Pakistan

Thinking of starting your own business venture with a small amount of money? Dropshipping would be a great option for you. The minimum amount of money you’ll need to invest in dropshipping in Pakistan is around PKR 100,000. It would be enough to put your product/services on the market. 

Restaurant/Coffee Shop

coffee shop idea

Pakistan is a country of foodies. In many cities around the country, the best outing spots for families are usually local restaurants and coffee shops. It is not necessary to open a fancy eatery or cafe to make it successful. 

The very first thing you can do is to reach out to other people running similar businesses. They may be in your social circle or professional network. If not, then you can use Facebook groups and communities to post your questions/queries to fetch relevant information. 

How to Set Up a Restaurant or a Coffee Shop

Opening a coffee shop is one of the most feasible small business ideas in Pakistan. Here’s how to get started

Business Plan: Are you willing to skip your business plan because you think “it’s too much work”? Don’t do that. Having a business plan in place is crucial for each stage of setting up and running your coffee shop or small restaurant business in Pakistan.

Select a Suitable Location: Go for popular business locations in Karachi, Lahore, Islamabad and other major cities in Pakistan. Keep a monthly rent expense of around PKR 30,000-100,000 in mind, depending on your location. 

Required Staff: Wondering how many staff members you’d need for your coffee shop business? Ideally, there should be around 5 workers assigned different tasks. 

Business Hours: Most people like having their coffee before going to work early in the morning. So, try to open your shop at 8 am in the morning and close it at around 10.30 to 11 pm. The closing time for your business may also depend on its location and permission from authorities.

Supplies and Equipment: You cannot run your coffee shop without these two elements. Reach out to coffee wholesale suppliers. They may offer you fine-quality coffee at reasonable prices. Also, use your friend circle or groups on social media to look for people selling slightly used coffee shop equipment. It would be a good way to save some money.

Deciding the Menu: Come up with an interesting coffee shop menu. Offer different types of freshly brewed coffee, such as Espresso, Mocha, Cappuccino, Latte, Cold Coffee, etc. Also, add an interesting variety of sides to your menu like doughnuts, sandwiches, pastries, and cookies. Try to buy these confectionaries from a high-end bakery in bulk quantities. You can also collaborate with them to use their brand name. They may offer you their products in bulk quantities at wholesale rates. Make sure your menu is visible to people passing by. It is a good way to attract customers.

Market Your Coffee Shop: Once you have set up everything, your next goal is to grow your business. Use different types of conventional and online marketing tactics. You can also collaborate with food delivery companies like FoodPanda, Careem and Bykea. 

Coffee Shop Investment in Pakistan

Here’s a breakdown of the investment required for starting a coffee shop business in Pakistan.

You need to set aside a budget of up to 10 lacs for starting your venture. This amount covers your initial rental expenses, security, renovation/remodelling, equipment, advertising budget and backup plans, among other expenses. 

For a more detailed breakdown, refer to the table below:

Shop 4 Months Advance Rent200,000
Shop Rent (Monthly)50,000
Security Guard50,000
Security Equipment (CCTV Cameras)30,000
Coffee Shop Equipment150,000
Shop Renovation/Remodelling300,000
Financial backup for Salaries220,000

Print-On-Demand T-Shirts

sell customized t shirts

If you are looking for a low-cost startup idea in 2023, then get started with the print-on-demand t-shirt business. It is another form of dropshipping business model. However, in this business, your focus should be on customizing products as per your customers’ requests. 

Along with t-shirts, you can also sell caps, smartphone cases, hoodies, tote bags, and other types of accessories. Using memes and witty slogans on your products would be a good way to attract new customers, especially teenagers.

How to Start Your Print-On-Demand T-Shirt Business in Pakistan

  • First of all, you’ll need a graphic designer. If your design skills are good, you wouldn’t need one. Otherwise, you’d need to hire one. Check for platforms like Fiverr, Upwork and LinkedIn.
  • Buy plain t-shirts in bulk quantities. It would be cheaper and result in more profit. 
  • Make sure the fabric of your t-shirts is good. It is important for your brand’s credibility.
  • Use platforms like Facebook, Instagram and other online marketplaces to market and sell your products.

Fish Farming

According to a recent survey, fish farming is among the fast-growing food production segments in the world. As the name suggests, it is the process of breeding and raising marine animals commercially. Let’s show you how this business model works.

How to Start Fish Farming in Pakistan

  • Identify the right type of fish and other edible aquatic species.
  • Keep in mind the preferences and choices of your target market.
  • Dig a pond if you have soil around your home or arrange water containers.
  • Other equipment you’ll need include water pumps, fish graders, aeration devices, and water testing tools, among other things.
  • Also, keep in mind that seafood in Pakistan is best sold in winter, so harvest accordingly.

Urban Farming

urban farming business

Urban farming is a great low-investment business in Pakistan. You can set up an urban farm in your backyard, lawn or terrace or any other outdoor space. Once you’ve grown your own fruits and vegetables, you can eat them or sell them at a local store. With consistent farming habits, you can turn it into a profitable business, specializing in any particular local produce. 

How to Set Up an Urban Farm in Pakistan

  • Dedicate an outdoor space, which is properly landscaped and not infected with pests.
  • Use pesticides if necessary before setting up your organic garden.
  • Select fruits and vegetables for harvesting that can grow well in your region. 
  • Take urban farming workshops, if possible, to properly take care of your harvest.
  • Make sure to plant some flowers to attract pollinating bees that naturally improve the quality of your crops.

Poultry Farming

Counted among the most popular small business ideas in Pakistan, poultry farming is an integral part of our agriculture sector. It employs more than 1.5 million people in the country. A poultry farming business can be about chicken breeding/hatchery or meat production. However, setting up a hatchery business is more convenient than meat production. 

Poultry Farming Investment in Pakistan

A lot of sources on the internet quote that starting a poultry farm business in Pakistan requires a large investment. Well, we’d like to say otherwise in this regard. Don’t buy a large piece of land, it’s the most common mistake people make. Many investors assume starting big would yield more profit.

Everyone knows the volatility of the agricultural sector these days in terms of prices. It would be wise to begin your venture with a small investment. You can set up a small-scale hatchery business by investing PKR 100,000 at first. 

Once your operations are streamlined, your livestock is performing well and you are making profits, you can go for expanding it by putting in more capital. 

How to Start a Poultry Farming Business in Pakistan

  • Once you have decided on the capital and type of poultry farming business, you need to look for the necessary resources.
  • Set up a suitable environment for the animals where they’ll be living and breeding.
  • You’ll have to buy livestock and take care of their feed. Get in touch with people who already own and run a poultry farm to get useful and practical advice. 
  • Make sure to get your chickens vaccinated to protect them from seasonal viruses and diseases. Don’t invest in low-cost and untrusted doses of vaccination, they may be harmful to your animals. 
  • Keep a regular check on the health of your chickens. They may easily get sick because of the changing weather conditions and pass on germs virally to other animals. Don’t hesitate and call a vet immediately if need be.
  • Also, it is crucial to maintain ideal temperatures if you want your livestock to thrive.

Beauty Salon

salon business idea

Setting up a beauty salon requires more capital than many other startup ideas in Pakistan. To make your salon business a profitable stream of income, you should have good beautician and communication skills. Hire experienced staff members. Train them, if necessary. Depending on your PR, you can also ask online influencers and internet celebrities to market your salon. In return, you can offer them free services.

Things You Need to Set Up a Beauty Salon

  • The very first thing you need is a work permit and authorization from the local authorities for opening up a salon.
  • Start with a few basic services if you have a limited budget. 
  • Once your business starts getting customers, you can then expand your service menu to attract a wider audience.
  • Do a survey of other salon businesses in your area and make sure to offer services at competitive rates.
  • Have interior arrangements and invest in the right salon equipment.
  • Distribute pamphlets and brochures, and use social media to market your business.

Publish an E-boo k

If you have good creative writing and research skills, you can use them to publish your very own eBook. It is far easier and cheaper than publishing a physical copy. It is also among the best online business ideas in Pakistan. 

E-Books are now a part of a rapidly growing industry where people are making a lot of money. You’ll come across a large audience of avid readers who prefer digital publications because they are cheaper and more easily accessible. 

The reason we have included eBook publication in small business ideas in Pakistan is pretty obvious. The production and distribution costs of ebooks are quite lower than the physical ones. So, it is an easy place for aspiring writers to get started.

As an ebook writer, you can use tools like Visme, Jasper AI and Canva to begin your venture. Most of these tools offer free basic plans to help you start things off. Here are step-by-step instructions on how to publish and distribute your eBook. 

How to Publish Your E-Book in Pakistan

E-book publishing has grown into a multi-billion dollar industry. You can also benefit from it while living in Pakistan. The process is very simple and elaborated below:

  • First of all, select your niche and identify your target audience.
  • Pick a topic (either fiction or non-fiction) that’ll help your book stand out.
  • Take as much time as you need to write and edit your book. Make sure you’re giving out your best.
  • While putting it up on Amazon, Daraz or other similar online marketplaces, write a description that catches the attention of online users. It’s not like you’re summarising your book, instead, you give your prospective readers a reason to buy it.
  • Make sure to upload a nice cover for your eBook. No matter what, people will always be judging a book by its cover.
  • If your book gets successful, you can earn up to $1000 per month.

Offer Online Courses

online tutoring business

Do you have skills and expertise in any particular field? If yes, then all you need is online tutoring skills to start earning money. You can use platforms like Skype, Google Meets or any other similar live chat portals to offer online classes. For notes and other course materials, you can create files in PDF format. 

How to Start Online Tutoring Business in Pakistan

  • The best part about online tutoring is that you don’t need any particular degree or level of education. 
  • Use word of mouth, social media groups, paid online marketing and classified ads to promote your business.
  • Make sure the knowledge you are conveying is actually helping people.
  • It would be good to become an affiliate of a recognised university or an online education platform.
  • Giving certifications and accreditation will increase the level of credibility of your tutoring business.

Graphic Designing

With some knowledge of art and the internet, you can easily learn graphic designing. There are many free and paid courses available these days. For free courses, you can simply check YouTube. Channels like GFXMentor would be a great source of learning for you.

On the other hand, with paid courses, you can easily get certifications upon completion. It would be a plus, but you need to have really good skills. Once you have attracted a few clients, you can turn it into a fully-fledged business by hiring more resources. It is one of the best online business ideas in Pakistan with a small investment.

To upload your portfolio online, you can use world-famous platforms like Behance and Dribble for free. Having a good portfolio would be a great way to start things for a graphic artist and designer.

E-commerce Website

e-commerce business

Do you want to run your own store but don’t have the resources and budget to set it up physically? Don’t worry. Everything is possible in the online world. There are many e-commerce websites nowadays that are earning well. You can set it up too. 

The only major investment in the entire business model would be the creation of a website. However, you can manage your stock in the later phase as per the demand.

How to Start an E-commerce Business in Pakistan

  • The process is very simple. Create a website using the most popular e-commerce web development platforms, such as WooCommerce, Shopify, etc. 
  • You can either focus on single or multiple categories of products on your website. It would certainly impact the business model of your business.
  • There are many courier companies or ride-sharing companies that can be contacted to arrange deliveries.
  • To market your business, you can use brochures, online ads, Facebook groups and other social media platforms. The way you promote your e-commerce website depends on the nature of your business. 

It is another great online business idea for people with good writing skills. There are many different online blogging platforms like or Google’s Blogger. Using such online portals will help you get started for free. Many bloggers these days are using affiliate marketing tactics to earn money. 

Useful Tips to Start Blogging 

  • The aforementioned free blogging platforms will help you create a blog and get started.
  • You need to focus on your niche and come up with enticing topics to attract the online audience.
  • Knowledge of search engine optimization and marketing is very important for a blogger.
  • Once you have pulled enough readers, dedicated followers and subscribers, you can start focusing on affiliate marketing.
  • A successful blogger can earn anywhere between $1000-2000 a month. 

Vlogging is another form of blogging. The only difference is that you’ll be using videos instead of text to reach out to your desired audience. Vlogging needs more skills and effort. You need to be good at making video scripts, capturing videos and editing them later. The more interesting your video is, the more it’ll attract viewers.

The most popular platform used by vloggers today is YouTube. It is free to use and you can post any content you want, in line with YouTube policies for published content. Make sure not to copy videos from other channels or repost them. The last thing you would want on your YouTube channel is a copyright strike. If your channel is running successfully on YouTube, you can earn between $750-1500 a month. 

Food catering is also one of the most popular business models in Pakistan. The main thing that works in the catering business is public relations. You can start by serving in private gatherings and small events. 

Once your venture has established a good reputation, you can extend your services to catering corporate parties and popular events. To market your business, you can use platforms like Facebook and Instagram. Word of mouth would also make a big difference in terms of promoting your catering services.

How to Start Catering Business in Pakistan

  • You need to have cooking and communication expertise to start a catering business. 
  • Along with these basic skills, you also need a space for your setup. A kitchen, an office and probably a storage space would work.
  • You can also outsource different catering equipment, if need be.
  • It would be good to only make necessary investments at the beginning and try not to splurge.
  • If your catering services start getting famous, consider expanding to attract a wider audience.



Photography is probably the best business idea in Pakistan for people with photography and editing skills. This business also works best for those with good PR. However, you can always create and upload a portfolio on social media and relevant websites. This will help you showcase your work to your potential clients. 

How to Start Photography Business in Pakistan 

  • All you need is a good professional camera and the latest editing software. Due to such minimal requirements, it is considered one of the best small business ideas in Pakistan.
  • You can be a freelance photographer at the beginning. Once you have enough experience and a customer base, you can set up a studio.
  • A person with good photography skills and experience can earn up to PKR 60,000 a month. 

Don’t have a budget to open a restaurant? Fret not. You can go for the option of a food cart or a food truck. The most basic type of business model in this regard is a fries cart. However, in recent years, the concept of street food and food carts has become very popular. 

Food kiosks and trucks have become an important part of street culture around the world. Even in Pakistan, you’ll see them in popular markets and commercial districts of big cities like Lahore, Karachi and Islamabad. So, setting up a food cart is a thriving business idea, if properly executed. 


freelancing in pakistan

Ever since the emergence of high-speed internet and mobile technologies, freelancing in Pakistan is booming. If you want to be a freelancer and work for your clients remotely, you should develop a certain set of skills. For example, you can be a writer, graphic designer, web developer or digital marketing expert. 

Now let’s talk facts about the freelance industry in Pakistan and its exponential growth. As a country of youth, Pakistan is rubbing shoulders with many other countries in terms of increasing global competition for remote workers. If we take a look at stats from FY 2021-22, the local remote working sector reportedly made a staggering $400 million dollars at an unprecedented growth rate. 

Considering the market’s rapid growth, freelancing is one of the best small business ideas in Pakistan. Want to start off your remote working journey on the right foot? Follow these steps. 

How to Start Freelancing Business in Pakistan

  • Focus on Your Expertise: Whether you are planning to freelance part-time or want to make it your full-time income stream, focus on your skills. Create and showcase the best of your work to your prospective clients as a writer, graphic designer, digital marketer or whatever expertise you have.
  • Pick Your Clients Wisely: As a freelancer, you’ll have the privilege to be your own boss. It also means that you’ll have the liberty to pick your clients. It would be great to start offering your services to someone you know or use credible resources to find work. Don’t hesitate in spreading the word in the circle of your friends and acquaintances to let people know about the services you are offering.
  • Create a Portfolio to Showcase Your Skills: Want to increase your client base in the freelancing industry? Create a portfolio that stands out. Journo Portfolio , WordPress , Canva , Behance and Adobe Portfolio are some of the free-to-use platforms for uploading your portfolio. You can also make use of LinkedIn, which allows you to link all your portfolios with your professional profile.
  • Be a Part of Popular Remote Working Websites: Set up an account on Fiverr, Freelancer, Upwork or any other popular freelancing platform. You’ll see plenty of jobs matching your skillset, but getting work on these remote working websites isn’t easy. Create a profile that sets you apart from other freelancers. Keep sending proposals on job postings. In the beginning, try to offer your services at the lowest possible yet justifiable rates.
  • Use Other Online Platforms to Get Work : There are other marketplaces and social media groups where freelancers in Pakistan can find work. For example, Facebook has multiple groups dedicated to writers, graphic designers and other types of online experts. Join them and pitch your profile to get work. 
  • Capitalise on Your LinkedIn Profile: Gone are the days of conventional CVs as now recruiters majorly use LinkedIn for headhunting. The same goes for finding remote workers and freelancers. If your employer doesn’t have any issue with it, you also turn on that “open to work” option on LinkedIn.
  • Have a Dedicated Workstation: Once you have properly transformed your freelancing skills into a steady source of income, think of setting up a dedicated workstation. It would allow you to be more productive with fewer distractions. You can set up a home office if you have enough space. On the other hand, if freelancing is your full-time job, you can consider renting a desk in dedicated co-working facilities like Daftarkhwan, The Hive, COLABS, and Kickstart, among others.
  • Set up a payment gateway : If you are working for a local client, you can easily use any digital wallet services or inter-bank transfers. On the other hand, if someone hires you from abroad, you may need to make an account on PayPal, a globally acclaimed payment merchant. No, it is not available in Pakistan, but there are some workarounds. Check out these tips to create and use a PayPal account in Pakistan and its popular alternatives .

Travel Agent

Are you passionate about travelling? Becoming a travel agent would be a great low-risk business idea for you. You can help people with ticketing processes, visa applications and tours. Having knowledge and expertise about travelling to different countries would be a major plus. 

Travel agencies in Pakistan also offer Haj and Umrah packages and guidance. You can also become an affiliate of an immigration consultancy. The scope of this business is pretty vast in the country.

How to Set Up a Travel Agency Business in Pakistan

  • To run a tourism business in Pakistan, you need to get a travel agency license first.
  • Once you are all set to open a travel agency legally, you need to focus on the list of services you will offer.
  • You can run your business alone but it would be great to have a collaborator. Like other public dealing businesses, the success of a tourism agency also greatly relies on PR.
  • Have an active social media presence and keep updating your audience with new pictures and videos of their desired destinations. 
  • Offer all-in-one travel packages at competitive prices to attract more customers, especially during peak tourism seasons.

Organic Beauty Products

organic beauty products business

If you have an interest in dermatology and skin care items, then selling organic beauty products would be an ideal side hustle for you. To start off as an organic skincare entrepreneur on the right foot, make sure to do your research thoroughly. Learn about the skincare and dermatological problems of your target audience, so you can offer them products accordingly.

It is important for you to hone your organic formulation skills. Do product testing to find out more about their potential outcomes before offering them to your customer. To make your venture a success, spread the word. Try to grow your following on social media organically and via marketing. You can also collaborate with internet celebrities and influencers to promote your business. 

Set Up a Co-working Space

The Covid-19 pandemic has changed the world around us. It has significantly impacted our work-life balance. Remote working has become a common thing and many companies are now hiring employees who work for them remotely. 

This has made setting up a co-working space a pretty lucrative business idea in Pakistan. You can either buy or rent out a commercial unit to set up a co-working space. Even if you have a few spare workstations in your office, you can turn them into a co-working space. 

How to Open a Co-working Space in Pakistan

  • First of all, look for a suitable location to start your venture.
  • Come up with a fully-equipped setup, if there is enough space.
  • Have meeting rooms, conference halls, cubicles and separate offices.
  • Make sure to install a vending machine, water dispenser and coffee machine.
  • Including a separate cafeteria and a game room would be a plus.

Collect Antique Items

collect antique items

Many people have a passion for gathering antique handicrafts and artefacts and storing them as a collection. If you also have a similar passion, you can transform it into a profitable business. Antique collectibles may be worth a lot of money because they are a part of human history. 

You can buy or collect antique items and sell them to enthusiasts at higher prices. It is one of the most feasible low-cost business ideas in Pakistan. Once you have figured out a way to find the right items, you can also start an antique store. 

By selling a single unique artefact to the right buyer, you can easily make thousands of rupees. It could be a very lucrative business for people with the know-how of antiques. Use platforms like Facebook and Instagram to get the attention of a wider audience.

Online Clothing Store

Selling apparel is one of the most popular eCommerce niches. In fact, it is also among the best low-investment business ideas in Pakistan. Depending on your budget, you can create your own label or go selling items from other popular clothing brands. 

There is also an ever-growing demand for used imported clothes or export items that are rejected due to minor defects. Make sure to pick only the products that are in good shape. Take examples of brands like and Export Leftovers (shortened as Elo). Places like Lunda Bazaar (Light House Market) and Shershah Godowns in Karachi are where you can easily find imported clothing items and accessories in bulk at wholesale rates. 

Here are some of the basics you should know before setting up your online clothing business.

How to Start Online Clothing Business in Pakistan

  • Before starting your business, it’s a great step to carry out a competitive analysis of your target market.
  • Select the target audience for your business. You can sell menswear, womenswear or unisex clothing items and accessories. 
  • Also, instead of investing in a website, first set up your store on free-to-use platforms like Facebook and Instagram to analyse the response from your target market.
  • To grow your business, offer discounts and promotions on the launch of your store or while introducing a new product.
  • If you are selling items from other clothing brands, make sure you have obtained their consent.
  • Make it easy for your customers to connect with you. Use the messaging platforms of Facebook, Instagram and WhatsApp to connect with your customers.
  • Offer refund and exchange policies for valid reasons to increase the credibility of your store.

Sell Mobile Accessories

mobile accessories business

Moblie accessories are among the most selling items on the internet these days. To set up an online mobile accessory store, no hefty investment is required. You can sell them on different marketplaces like the ones available on and Make sure the accessories you are selling at your store are in demand if you want to generate profit. 

How to Start Online Mobile Accessory Business in Pakistan

  • With just a few accessories and a free online marketplace, you can start your venture and test things out. It is one of the best online business ideas in Pakistan with small investment.
  • Don’t limit the availability of your products to one platform. Put them on OLX and Facebook marketplaces simultaneously and also create a Facebook page under your brand’s name.
  • Pick a catchy brand and logo along with a tagline to highlight your business among netizens.
  • Once your business has enough customer base, you can start expanding your product offerings. Include gadgets along with accessories.

Set up a Co-living Space

With constantly increasing property rents, the concept of co-living spaces is also on the rise in Pakistan. These accommodations are ideal for students, expats and working professionals. Co-living spaces usually offer separate and shared accommodations. An ideal co-living space should include all basic facilities.

To set up a co-living space, find a property located in business centres and commercial districts. Such areas usually have educational institutions and corporate enclaves, which means more potential walk-in customers. For the convenience of the residents, you can also offer add-on amenities like a WiFi connection, activity area, gymnasium, etc.

Car Pooling

car pooling business

When your car is a 5- or  7-seater vehicle, why go to the office alone? Why not start generating profit from your driving skills? In this era of mobile devices, carpooling has become more convenient than ever before. 

Amid rising inflation, fuel saving has become crucial and carpooling is the best way to do it, not for you but also for others around you. You can also start a pick-and-drop service if you have spare time, helping people with their commuting needs. It would be a good source of a second income.

How to Start Car Pooling Business in Pakistan

  • Start by spreading the word in your social circle that you want to carpool.
  • It would be good to offer your services to people who share the same route.
  • Decide on rates that you want to charge every individual sharing a ride with you.
  • Sign up on famous ride-hailing apps if you want to earn more or start a pick-and-drop service.
  • Car pooling/ride-sharing is a great low-investment business idea in Pakistan for people who have some spare time and good driving skills.

Become an Online Fitness Trainer/Instructor

If you know how to take care of your health and have a lean body, become a fitness trainer. Of course, it is that easy in today’s world. No, you won’t need to buy any physical space to offer your services, you can simply offer them online. Let’s find out how you can get to your goals and start earning money.

How to Become an Online Fitness Instructor

  • Set up an account on Instagram, Facebook or YouTube about your fitness services.
  • Upload live videos containing exercising, diet plan and tips to attract the audience.
  • As an online fitness coach, divide your services into free and paid memberships.
  • Restrict some of your core services and products to premium members.
  • Ask people to sign up for paid memberships to gain access to all of your services.
  • A successful online fitness trainer can earn up to $4,000 a month.

Vacation rentals

vacation rental

Ever wonder how to invest in a vacation property? You can not only use it for your own leisure but also make money from it, especially during the tourist season. Pick a suitable location for your investment property. You can even look for a summer home located in the northern areas of Pakistan.

Your vacation property near a famous tourism spot can generate a rental yield of up to 8%. It may also enjoy high real estate appreciation down the road. If your vacation rental business thrives, you can also consider diversifying your property portfolio.

How to Start Earning Money from Vacation Rentals in Pakistan

In today’s world, the biggest source for reaching out to people is the internet. With the availability of world-leading platforms like and Airbnb in Pakistan , you can easily list your vacation property to attract renters. 

How to List Your Vacation Property on Airbnb in Pakistan

Here’s how to list your vacation property on

  • Access the OLX app on your mobile phone.
  • Click on the sell button with a plus icon
  • Select the category of your ad. You’ll need to click on the “property for rent” option.
  • Select “Vacation Rentals – Guest Houses” from the list.
  • You can upload up to 12 photos in your ad. The more photos you upload, the more prominent your vacation property will become to ad viewers.
  • Provide all the required information about your property in the given fields.
  • Set a justifiable rental rate for your vacation property and post your ad. 
  • Your ad will go live in a matter of minutes and you’ll get an email notification.

The process of creating a listing on Airbnb involves a few steps elaborated below.

  • Visit and create an account. Sign-up with your details using a pop-up window. You can use your Gmail or Facebook account to sign-up.
  • To create a listing, fill out the basic descriptions of your property, such as address and in-house and nearby amenities.
  • There is a list of questions that you may have to answer while listing your vacation rentals on Airbnb. 
  • While filling out the details, you also have to specify if your property is a home, hotel or shared accommodation.
  • Your property location and its verification on the map are also a part of the process.
  • If your offered rental space has facilities like a swimming pool, gym, and laundry area, among other things, don’t forget to mention them.
  • Put up a few good photos of your vacation property. While taking photos, focus on bedrooms, bathrooms, outdoor space, and other prominent features.

Sell Handicrafts

handicraft business

If you have carving, beading or calligraphy skills, you can earn money from them by selling your handicrafts. Handicrafts of Pakistan are famous all around the world. To start your handicraft business, you don’t have to set up a shop or something like that. Instead, you can simply start from an e-commerce platform.

How to Sell Handicrafts Online in Pakistan

  • Start by listing your products on online marketplaces like OLX and Facebook.
  • Keeping in view the response of your customers, you can also set up an e-commerce website.
  • You can also list your products on Amazon for international exposure.
  • Upload high-quality photos to highlight your products in front of your potential customers.
  • If you are selling a variety of products, divide them in categories.
  • Come up with a unique brand name for your online setup.

Babysitting Services

If you can take good care of infants, toddlers and young children, you can start offering babysitting services. You need to spread the word about the services you offer among your contacts or social circle. 

While taking care of the little ones, you can also offer them tutoring services and charge for them separately. It would be a good side hustle, especially for students to take care of their basic expenses. Nannies and babysitters in Pakistan usually earn around PKR 35,000 a month on average.

Yoga classes

Woman meditating during yoga class

People who are good at self-care, self-regulation and meditation skills can easily start offering yoga classes. It is among the most popular low-investment business ideas in Pakistan for students and young professionals alike.

You don’t have to quit your day job to offer yoga classes. Instead, you can set your schedule in the after-hours or early in the morning. Don’t have a budget to set up a studio? Fret not. You can easily start your wellness venture online on YouTube, Facebook or any other free online broadcasting media.

How to Start Yoga Classes

  • Yoga classes can be offered in a spare room, terrace or any other outdoor space in your home. 
  • If you are short on space, you can simply offer your classes online.
  • Tell your family, friends and other people in your community about your new wellness venture.
  • Use different social media platforms and groups to spread the word.
  • Make sure to offer demo classes to let people know about the benefits of signing up for your services.
  • Having an online audience means you can easily expand your reach to an international audience.

Virtual Event Planner

If you have good organisation, networking and management skills, you can utilise them in event management. Yes, event management can now also be done virtually, thanks in part to advanced technology. 

After the Covid-19 pandemic, hosting events online has become pretty common around the world. Virtual event planners manage webinars, online conferences, virtual trade shows, podcasts, and other similar events. Successful virtual event management can let you earn up to $1,000 a week.

Become a Real Estate Agent

Become a real estate agent

Becoming a real estate agent is also a lucrative business idea in Pakistan with small investment. You can either set up an agency or offer your services individually. However, the best way to multiply your income as a real estate agent in Pakistan is by becoming a Zameen Affiliate.

By marketing high-end projects, you’ll get a chance to diversify your portfolio. Associated with Pakistan’s No.1 property website, Zameen Affiliates have the opportunity to represent top-notch investment opportunities. Currently, 34,000+ affiliates around the world are using the Propforce website and application and are earning hefty commissions.

How to Become a Real Estate Agent in Pakistan

  • Depending on your scope and planning, you can either open an agency or become an independent real estate agent.
  • Sign up for the Zameen Affiliate Programme to reach a wider audience as an agent.
  • You can easily visit the Propforce website or download the app to get started.
  • Zameen Affiliates’ earnings are based on commissions that may vary from project to project.
  • On the basis of the frequency of work, real estate agents can more than PKR 100,000 a month.

Local Grocery Store

Setting up a local grocery store is also among the most popular cheap business ideas in Pakistan. You need to have basic accountancy and public dealing skills to manage a shop. You can either buy a shop or look for a rental space for your business.

If you are going for a larger setup, look for a location with high foot traffic. You can also offer your products on online marketplaces. It will allow you to have more than one stream of revenue for your business. Also, try to offer free delivery on large orders to facilitate your customers.

Retail Kiosk at a Shopping Mall

mall kiosk

Want to start a retail setup on a small scale but looking for high exposure? Consider setting up a kiosk in a shopping mall or a commercial centre. Such places have a high footfall usually all year round. Investing in a kiosk or a cart is usually cheaper than buying or renting an entire retail outlet. You can start selling anything you want or have expertise in. For example, handicrafts, antique items, clothing items, mobile accessories, etc. 

How to Set Up a Mall Kiosk

  • The very first step is about deciding what to sell.
  • Locate a mall where you can set up your kiosk
  • The next step is to pitch your business idea to the mall management.
  • It would be a wise idea to start small and expand once you start getting a good response.
  • Come up with a brand identity and market your business online.

Logistics Company 

Long gone are the days when you have to put in a heavy investment to start your own logistics company. With the presence of the latest technology, you can start your shipment business with limited resources.

There are many e-commerce ventures these days that rely on delivery services to keep their operations running. You can reach out to them and tell them about your business. Make sure to offer special discounts and promotions when starting your business.

How to Set Up a Logistics Business in Pakistan

  • For setting up a logistics company, you need to get a dedicated contact number, probably with a PABX system.
  • Create a website and a mobile application to facilitate your customers.
  • It would be ideal for your website and mobile app to have a shipment tracking mechanism.
  • Get in touch with an insurance company to offer insured services to customers.
  • Hire a fleet of experienced drivers/riders.
  • You can manage your operations remotely but having an office would be a plus.
  • Having a physical presence would also increase the credibility of your logistics company.

Website and App Development

The scope of website and app development is increasing day by day. In fact, it has become one of the most thriving business ideas in Pakistan. Many tech enthusiasts are earning well by offering these services on-site or remotely. 

Learning such skills is not easy because the competition is high. However, if you have a passion to learn and improve, you could get a hang of things with time. For people having the right skills and experience, the field is very lucrative. A running website and app development business can earn thousands of dollars a month.

There you have it — our comprehensive guide on 39 low-cost business ideas in Pakistan.

For more informative lifestyle and property pieces, stay tuned to Zameen Blog. If you have any queries or feedback, reach out to us at [email protected] .

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Pizza Hut and Burger King under new management in Pakistan

  • Maaks International acquires businesses from MCR and MCR Pakistan, a transaction industry officials put in the range of $10-15 million

pizza business plan in pakistan

KARACHI: Islamabad-based Maaks International has acquired MCR and MCR Pakistan, the firms that run food chains Pizza Hut and Burger King, respectively, in the country, in a transaction industry officials put in the range of $10 million to $15 million.

The franchise business of the two food outlets is currently out of commission with the new owner vowing a comeback within this month, and an addition of roughly 25 new outlets each year. The companies will retain their brand identity, but will come under new management.

Maaks International, a privately-held business, has operations in the rice, petroleum, hospitality, pharmaceuticals, and FMCG sectors.

Its acquisition will involve running the operations of 84 Pizza Hut and 9 Burger King outlets in the country. The new management vows to take this number higher over the next five years.

“We want to revamp operations completely,” Azhar Jafri, Executive Director of the newly-acquired MCR and MCR Pakistan, told Business Recorder in an exclusive interview.

“We plan to increase Pizza Hut branches to 200 and Burger King to around 50 by 2027.”

Jafri, who appeared to be more bullish on Pizza Hut than he was on Burger King, said there was no reason why the pizza business could not retain its position as market leader.

What went wrong?

Jafri said the company was unable to maintain Pizza Hut to its international benchmark, citing this as the main reason for its sub-par performance in the country.

“All outlets have been closed at the moment because of supply-chain issues. The previous management was neither focused on supply-chain nor the ambiance of Pizza Hut.

“During this time, it lost market share and allowed others to get ahead.”

Pizza Hut is owned by Yum! Brands, Inc., based in Kentucky, US. Its subsidiaries operate a system of over 53,000 outlets in 155 countries and territories under the company’s concepts – KFC, Taco Bell, Pizza Hut and The Habit Burger Grill.

Burger King is owned by Restaurant Brands International (RBI) Inc., one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. Tim Hortons, Popeyes and Firehouse Subs are other companies owned by RBI.

“The previous management stopped following Yum!’s guidelines. It has also happened in the past with KFC in Pakistan. You will struggle if you stray from those guidelines,” added Jafri.

While the official remained upbeat over future prospects, it was learnt that other business houses also looked to acquire the MCR portfolio that had been up for sale for a while.

“Many renowned businesses also bid to buy MCR but international businesses such as Yum! follow certain guidelines.”

Jafri said the transaction process is now almost complete, and currently, banks’ reconciliation is underway.

He added that the businesses would be run directly as opposed to “sub-franchising”.

The competitors

Jafri said that they will look to compete in the top-tier of pizza outlets, signaling that the price-point would remain high.

Despite inflation, Jafri said that there remains a big market for high-end food businesses in Pakistan.

“Go to Kolachi (restaurant) — there are around 1,000 waiters to serve the high number of customers. Go to Lal Qila (buffet restaurant), which is very expensive. Pizza Hut is comparatively inexpensive compared to their food.”

Jafri said Pakistan’s restaurant market has huge potential. International food-chains such as KFC, McDonald's and even Nandos are all making money in the country.

“Pakistan has been left with two income groups left. You either belong to the high-income group or the low-income one. The middle-income group has been squeezed.”

“Recently, our RGM (Regional General Manager) from Sukkur asked us to open a Pizza Hut outlet in Larkana. He said one KFC branch was recording sales of Rs600,000 to Rs700,000 a day.”

He added that the company was pondering opening branches in Nawabshah and Larkana.

“We may have competition here (Karachi) but we won’t have it in those areas. No one else would go there.”

Jafri said that they will make the best use of technology in what he called the transformation phase.

“We have sent the people making software for us to Dubai so that similar software that Yum! uses internationally is used here as well.”

Issue of pending salaries

Meanwhile, a person recently employed at the company on condition of anonymity, since they were yet to settle arrears, told Business Recorder that there is a large number of employees waiting for salaries.

“Some of our dues have not yet been cleared,” they said.

Jafri admitted the new management has started the process “but due to the reconciliation and transition, pending payments have not been released as yet”.

“It’s not only salaries but vendors and landlords (have been waiting for their dues).”

Jafri added that every payment due on the company will be cleared.

“(We will pay) 100% once the audit and reconciliation is complete,” he added.

He said that there are around 1,200 human resource personnel employed by Pizza Hut and they were screening them to see which ones they can retain.

“We have a plan for complete revamp. Screening is part of that plan.”

Comments are closed.

117 demands of grants approved by lower house

117 demands of grants approved by lower house

Fbr to impose sales tax on stationery items, retired govt employees’ pensions: notification likely to be issued very soon, chinese industries’ transfer to pakistan: pm allows jv project, fbr to create 25 posts of ‘commissioner refund’, failure to tax world’s richest means global tax needed, rs82bn tfcs issue: ogdcl sets stringent conditions for proposed rollover, pm again invites opposition for talks, ke’s rights acquisition: secp says its ‘suspicions’ not eased yet, ke demands sindh govt make rs105bn payment, qamar elected chairman of na finance panel, read more stories.

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The developer of a new Millcreek Mall restaurant is finalizing plans for the site. 

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Township supervisors approved a land development plan for the project submitted by Bohler Engineering of Pittsburgh in June 2023. Yet to come is a stormwater management plan for the site. 

The developer can apply for construction permits once that plan is approved, township officials said. 

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Pizza & Film Screening (ALON) - Plastic Free July 2024

Pizza & Film Screening (ALON) - Plastic Free July 2024

Come join us on 11th of July for a night of pizza, movie screening (ALON), and discussions on living plastic-free!

Date and time

UNSW Business School (E12) - Room 220

About this event

  • Event lasts 2 hours

Join the FilmSoc and UNSW Environmental Sustainability Manager for a special film screening event during Plastic Free July 2024 . Start with pizzas, follow up with the movie and finish with a Q&A discussion and a chance to win a reusable Huskee cup.

The London International Film Festival awardee Alon (Wave) explores the various ways of mitigating the catastrophic effects of marine plastic waste as seen from the perspective of different surfing communities in the Philippines.

After the movie, we will disucss ways we can ditch plastic away, say no to single use and choose to reuse.

⌚: Thursday, July 11, 6pm 📌: Room 220, UNSW Business School E12

Make sure you get there at 6pm for pizza and a 6:30pm start for the movie. Also be sure to book your free spot so we can buy enough pizza and avoid waste!

Organized by

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