pizza business plan in pakistan

Hungry business: Grabbing a slice of the growing pizza market

Market segment sees huge growth; untapped potential remains, say industry officials.

COMMENTS (8)

@ Hafiz Shah Ali, . Pizza Market in Pakistan: It is 2.5 billioin rupees in Karachi and 1.30 Billioin in Lahore. Islamabad is 70 crore while Pindi is 45 Crore. Faislabad and Sialkot are approximately 30 crore each.

For me, the worst Pizza that any restaurants offer is Pizza Hut. Try local rather than Pizza Hut. California Pizza is a good addition.

Pizza Point is also a good addition. Do check this out. Also offering home delivery themselves and through eatoye.

And it was 14th St Pizza that stirred up the second round of pizza revolution. The 20 inch pizza (available in full, half or slice) with the option for full customization to your exact taste buds. Kudos to you guys!

The demise of Pizza Next still saddens me, as it had better Pizzas as compared to PH, but people at that time preferred more PH just because it was a foreign brand (even though Pizza Next service, ambiance, quality, taste etc were at par with Pizza Hut).

In Rupee terms in Karachi how big is the Pizza market?.Any guess....

Wasn't Kings & Queens around much before Pizza Hut made its entry in 1993?

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Pizzeria Business Plan Template & PDF Example

• July 22, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful pizzeria. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your pizzeria’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of an pizzeria business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your pizzeria concept into reality. Let’s dive in!

Our pizzeria business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the pizzeria’s operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

• Executive Summary : Offers an overview of the pizzeria’s business concept, market analysis , management, and financial strategy.
• Restaurant & Location: Describes the pizzeria’s design, amenities, and why its location is appealing to potential customers.
• Supply & Operations: Lists the sourcing of ingredients, kitchen operations, and the service model of the pizzeria.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the pizza market.
• Key Trends : Highlights recent trends affecting the pizza sector, such as consumer preferences for artisanal and craft pizzas.
• Key Competitors: Analyzes main competitors in the vicinity and how the pizzeria differentiates from them.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis.
• Marketing Plan : Strategies for attracting and retaining customers.
• Timeline : Key milestones and objectives from start-up through the first year of operation.
• Management: Information on who manages the pizzeria and their roles.
• Financial Plan: Projects the pizzeria’s financial performance, including revenue, profits, and expected expenses.

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Pizzeria Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

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Executive Summary

The Executive Summary introduces your pizzeria’s business plan, offering a concise overview of your restaurant and its offerings. It should detail your market positioning, the variety of pizza and related Italian cuisine you offer, its location, size, and an outline of day-to-day operations.

This section should also explore how your pizzeria will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your restaurant’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the pizzeria’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your restaurant’s financial plan.

Pizzeria Business Plan Executive Summary Example

Business Overview

The  business overview  should highlight the pizzeria’s concept and branding, focusing on how it combines authentic Italian dining with modern twists. Emphasize the strategic location, facility design, menu selection, and the service model that caters to both dine-in and online orders.

Example: “PizzaVivo,” located in the bustling Smithtown neighborhood, offers an authentic Italian dining experience. The pizzeria, with seating for 40 and an outdoor patio, features an open kitchen design for an interactive culinary experience. Its menu includes classic and innovative pizzas made with locally-sourced ingredients, along with appetizers and desserts, tailored to a range of dietary preferences.

Market Overview

This section should analyze the pizza industry’s size, growth, consumer trends, and the  competitive landscape . It positions the pizzeria in the context of the market’s shift towards gourmet offerings, online convenience, and sustainability.

Example: PizzaVivo enters a U.S. pizza market valued at over $46 billion. The trend towards artisanal pizzas and dietary variety, coupled with the rise in online ordering, positions PizzaVivo well in a market dominated by carry-out and delivery sales. Despite competition from various pizzerias, PizzaVivo’s unique dining experience and high-quality food set it apart.

Management Team

Detailing the management team’s experience and roles is crucial. This section should highlight how their background in culinary arts and restaurant management contributes to the pizzeria’s success.

Example: The Executive Chef and Co-Founder of PizzaVivo, with extensive experience in Italian cuisine, leads the culinary direction. The General Manager, also a Co-Founder, brings years of experience in restaurant management and operations, ensuring excellent customer service and business growth.

Financial Plan

This section outlines the pizzeria’s financial goals and projections, including revenue targets and profit margins, offering insight into its financial aspirations and health.

Example: PizzaVivo aims to achieve $1.5 million in annual revenue with an 18%  EBITDA  margin by 2028. This financial goal is underpinned by a focus on quality dining experiences, strategic marketing, and operational efficiency, positioning PizzaVivo for growth in the  competitive  pizza market.

For a Pizzeria, the Business Overview section can be effectively divided into 2 main categories:

Restaurant & Location

Briefly describe the pizzeria’s physical environment, focusing on its design, ambiance, and the welcoming atmosphere it creates for customers. Mention the restaurant’s location, highlighting its accessibility and the convenience it offers to customers, such as proximity to entertainment venues or ease of parking. Explain why this location is advantageous in attracting your target clientele.

Menu & Pricing

Detail the range of pizzas and related Italian cuisine offered, from classic Margheritas to innovative gourmet options, as well as any side dishes, desserts, and beverages. Outline your pricing strategy , ensuring it reflects the quality of ingredients used and matches the market you’re targeting. Highlight any specials, combo deals, or loyalty programs that provide added value to your customers, encouraging repeat visits and customer loyalty.

Industry Size & Growth

In the Market Overview of your pizzeria business plan, begin by exploring the size of the restaurant and fast-food industry, particularly focusing on the pizza sector, and its growth potential. This analysis is vital for understanding the market’s breadth and identifying opportunities for expansion.

Key Market Trends

Continue by discussing recent trends in the pizza industry, such as the growing consumer interest in artisanal and gourmet pizzas, the demand for gluten-free and vegan options, and the importance of sourcing local and organic ingredients. Highlight the trend towards fast-casual dining experiences where quality meets convenience, and the rise of technology in enhancing customer ordering and delivery services.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your pizzeria in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps identify your pizzeria’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Pizzeria Restaurant  

The initial step involves mapping out direct and indirect competitors in the local area. Direct competitors could be other pizzerias or Italian restaurants known for their pizza offerings. Indirect competition might come from fast-food chains serving pizza or even local diners offering a variety of dishes, including pizzas.

Tools like Google Maps help in visualizing the distribution of competitors across your locality. Additionally, online platforms such as Yelp, TripAdvisor, or local food blogs provide valuable insights into customer reviews and ratings. For instance, if reviews consistently praise “Crust & Crumble Pizzeria” for its wood-fired pizzas and cozy ambiance, this information could serve as a pivotal competitive advantage to emulate or differentiate from.

Pizzeria Restaurant Competitors Strategies

To conduct a thorough analysis, delve into the various strategies employed by your competitors:

• Pizza Menu Offerings : Assess the variety and uniqueness of pizza offerings. If a competitor like “Healthy Slice Pizzeria” gains traction with its emphasis on organic ingredients and gluten-free crusts, it signals a trend towards health-conscious dining that your pizzeria could consider incorporating.
• Preparation and Cooking Styles:  Consider diverse pizza preparation methods. A pizzeria renowned for its Neapolitan-style pizzas might cater to a different customer base compared to one specializing in thick-crust Chicago-style pizzas or New York-style slices.
• Pricing Approaches : Compare your  pricing strategy  with that of competitors. Are you positioned similarly to budget-friendly pizzerias, or do you align more with high-end, gourmet pizza establishments?
• Marketing Tactics:  Analyze how competitors market their offerings. Do they leverage social media marketing, community events, or loyalty programs to engage customers? Understanding these strategies can help you fine-tune your marketing initiatives.
• Customer Experience:  Evaluate the dining experience offered by competitors. A pizzeria known for its family-friendly environment or quick and efficient delivery services might be setting benchmarks in customer satisfaction.
• Operational Innovations:  Take note of technological advancements or innovative processes adopted by competitors. Whether it’s the use of online ordering systems, delivery apps, or eco-friendly packaging, such initiatives can impact customer convenience and satisfaction.

What’s Your Pizzeria’s Value Proposition?

Reflect on what makes your pizzeria unique in this competitive landscape. It could be your secret sauce recipe, a specialty pizza that’s exclusive to your restaurant, or a commitment to locally sourced ingredients.

Consider feedback from your customer base and industry trends to identify untapped market niches. For instance, the rising demand for plant-based options could be a potential avenue to explore, especially if competitors have yet to cater comprehensively to this segment.

Factor in the location of your pizzeria. A downtown location might emphasize fast service for busy customers, while a neighborhood-based pizzeria could focus on building a communal, relaxed dining atmosphere.

First, conduct a SWOT analysis for the pizzeria, highlighting Strengths (such as a diverse menu with high-quality ingredients and unique pizza recipes), Weaknesses (including potential high operational costs or stiff competition in the area), Opportunities (for instance, a growing demand for gourmet and artisanal pizzas), and Threats (such as fluctuations in food commodity prices that can affect cost margins or economic downturns that may impact discretionary spending on dining out).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional offers, a strong social media presence, and engagement with the local community. Consider loyalty programs, special pizza nights, or collaborations with local businesses and events to increase visibility and customer base.

Marketing Channels

Utilize various marketing channels to enhance brand visibility, engage customers, and drive foot traffic to your pizzeria.

Digital Marketing

Utilize online platforms effectively:

• Social Media:  Engage customers on platforms like Instagram, showcasing mouthwatering pizza visuals, behind-the-scenes kitchen moments, and customer testimonials. Use Facebook for event promotions and Twitter for real-time interactions.
• Website and SEO:  A well-designed website serves as a virtual storefront. It should not only display the menu and pricing but also provide an easy-to-use online ordering system, customer testimonials, and a blog sharing interesting stories about the history of pizzas, cooking tips, or interviews with chefs.
• Email Marketing:  Build an email list offering exclusive deals or a free appetizer upon subscription. Send regular newsletters with promotions, new menu additions, and upcoming events.

Local Advertising

Connect with the local community:

• Community Engagement:  Participating in community events, sponsoring local sports teams, or collaborating with neighborhood associations can create goodwill and increase brand visibility. Offering special discounts or free tastings at such events can attract new customers and create positive associations with the brand.
• Print Media:  Traditional forms of advertising, like print media, shouldn’t be overlooked. Placing ads in local newspapers, magazines, or community newsletters can reach potential customers who might not be active on digital platforms. Distributing flyers or coupons in strategic locations or through direct mail campaigns can also drive foot traffic to the pizzeria.
• Partnerships : Collaborating with complementary local businesses can be mutually beneficial. For instance, partnering with nearby cinemas for combo deals or offering discounts for moviegoers who dine at the pizzeria before or after a show. Collaborations with schools for fundraising events or offering discounts to teachers and students can also expand the customer base.

Promotional Activities

Entice potential customers:

• Special Offers:  Launch promotions like “Family Pizza Night” or “Two-for-One Slices” during off-peak hours. Offer discounts for first-time orders or loyal customers.
• Loyalty Programs:  Implement a rewards system, providing a free pizza after a certain number of purchases or points earned.
• Referral Incentives:  Offer discounts to customers who refer new patrons to your pizzeria.

Sales Channels

Efficient  sales channels  enhance revenue streams and ensure customer satisfaction.

Dine-In Experience

Optimize customer experience:

• Upselling:  Train staff to suggest add-ons like appetizers, desserts, or premium toppings during order-taking or table service.
• Customer Service:  Emphasize excellent service, ensuring a pleasant dining experience that encourages repeat visits and positive word-of-mouth.

Takeout & Delivery Services

Efficient service for off-premise dining:

• Online Ordering:  Provide an easy-to-navigate online ordering platform accessible through your website or mobile app.
• Delivery Efficiency:  Ensure timely deliveries, offering special deals for delivery orders placed online or through the app.

Catering Services

Expand revenue opportunities:

• Corporate Events:  Develop catering packages for office lunches or corporate events, emphasizing bulk orders or customizable menus.
• Private Parties:  Promote your pizzeria for birthdays, anniversaries, or gatherings, offering tailored catering options and event space rental if available.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the pizzeria’s launch, marketing initiatives, customer base development, and potential expansion goals, ensuring the business progresses with clear direction and purpose. Include key dates for menu updates, seasonal promotions, and community events participation to keep the momentum going and attract a steady flow of customers.

The Management section focuses on the pizzeria’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the pizzeria towards its financial and operational goals.

For your pizzeria business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your pizzeria’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your pizzeria business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Pizza Hut Pakistan and the bid to become most-loved, fastest-growing brand

From night-time cocktail bars in the UK to robot waiters in China, the Pizza Hut brand is making its mark all around the world. The most iconic international pizza brand has become a household name for millions of people, and 2017 marks 25 years since arriving in Pakistan.

Now firmly established in the country, the past year in particular has heralded substantial growth and regeneration, with the year ahead showing no sign of losing that momentum. Enter Tony Ozanne, Chief Operating Officer (COO) at Pizza Hut Pakistan, owned by MCR Pvt. Ltd. and under the Yum! umbrella of food brands.

Tasked with making sure the company stays clear of increasing local competitors and continues to offer relevance and quality to customers, Ozanne’s remit can be condensed into the hashtag #mlfg – the global Pizza Hut ambition to become the most-loved, fastest growing food brand. Despite being able to build on 25 years of heritage, the Australian COO arrived with timely added urgency in January 2016.

“Pizza Hut has gone through two franchise terms and is the first international brand in Pakistan, so over the years it may have rested on its laurels a little,” he explains. “Competition has come to the market so we’re getting things up to speed. Our existing assets are a massive opportunity and Yum! has also tasked us with a fairly aggressive expansion plan regarding new stores as well. This has been my focus for the last 12-14 months, at the same time focussing on enhancing the operations and staff standards whilst building a culture of recognition.”

Seemingly destined for primary school teaching, Ozanne decided to pursue a career in the food industry instead, with another of Yum!’s brands the springboard to where he is today. “I started when I was 15 as a casual cook at KFC in Australia when I was going through school and university. I graduated as a primary teacher but never taught because I got offered an assistant manager job at KFC. I worked my way up with KFC and ended up in Dubai in 2002 working with Yum! This is where I first came into contact with Pizza Hut in the Pakistan market as I was working alongside the franchisor.”

Though acknowledging that there is much more to come from Pizza Hut in Pakistan, a 25-year birthday celebration is not to be taken lightly. Indeed, Ozanne outlines plans to make the most of the landmark anniversary.

“Our International President Milind Pant is coming over to mark the occasion,” he says, “and we’re also planning year-long activities such as special promotions and messaging. This is a great chance to celebrate our heritage and refresh interest in Pizza Hut at the same time.”

The year leading up to this point has witnessed some other important milestones. Not only is Pizza Hut the longest-standing international food brand in Pakistan, it is also the largest with 72 stores, 16 of which being new additions built in 2016. 

Such growth is set to continue this year. Ozanne reveals that 13 stores will be opened with another 11 refurbished, while 2018 will see another 14 new stores, taking the total up to 99. “We may sneak another one in there to hit the 100 mark,” he quips.

By the end of 2018, almost all of the company’s restaurant estate will either be new or refurbished, fitted with enhanced décor and modernised features for staff and customers. The size of stores is also shifting to meet modern consumer demand.

“Traditionally Pizza Hut has been a destination restaurant with massive assets sometimes two, three, even four storeys high, capable of seating hundreds of people,” says Ozanne. “But times have changed and now dining in is sitting alongside delivery and takeaway, so we’re reducing the size of new assets to accommodate this. We’re looking at anywhere from 40-80 seats as opposed to hundreds.”

New sizes, structures and operating models brings with it the opportunity to explore new concepts for sites as well. Ozanne refers to a ‘super delco’ which is a delivery and takeaway outlet that still has seating and table service, something which he pointed out as important to maintain. Indeed, there are only a very small number of delivery/takeaway only units, Karachi being the city where this has seen the most success.

Other concept ideas recently discussed with Yum! include motorway sites and units made from non-traditional materials such as shipping containers. Joint ventures with entertainment venues such as cinemas are also being considered. 

New places, new people

While the big cities such as Karachi, Lahore and Islamabad are important focal points where Pizza Hut is most established as a brand, it is the smaller cities that hold the most potential for growth. “These may be places with two or three million people but who have never seen an international food brand before,” Ozanne adds. “They will be familiar with pizza of course, but Pizza Hut will be totally new to them. This creates a set of new challenges from supply chain and logistics through to marketing and education of our brand.”

Around half of the 13 new store locations for 2017 have been decided. It is a challenging process which involves careful consideration of an array of factors, from supplier networks and energy supplies to footfall and scope of local competition.

One might believe that recruitment poses another challenge when opening a new store. However, for Pizza Hut in Pakistan, the opposite has been the case.

Ozanne explains: “The recruitment side isn’t actually a big challenge for us, and being part of a big group with Yum! is a big benefit in terms of training provision. If we put an ad out locally and say we are recruiting, there are lines down the street of people wanting to apply, so we have the luxury of being able to filter out the best candidates. We have international brand appeal, so getting people to join us is not an issue.”

The international brand appeal of Pizza Hut can in fact present a retention challenge in some instances, for ambitious local competitors may be willing to prize away employees. However, the development of new stores and resultant recruitment drives carries with it a positive message to the new communities Pizza Hut is arriving in. “We also hire a lot more staff per store here than we do in other locations such as Australia,” Ozanne adds. “We can have anywhere up to 20-30 people working in a store at any one time, with 15 riders waiting on deliveries.” 

Brand of choice

Asides expanding Pizza Hut’s physical presence, Ozanne is seeking to add more relevance to the brand and bring pizza to a larger number of Pakistani consumers.

One of the major ways of doing this, and something backed up by extensive consumer research, is developing a value offering that is more affordable to working locals.

“Other Quick Service Restaurants (QSR’s) have had a lot of success with this and it has opened up a new layer of customers with cheaper offerings,” Ozanne comments. “The challenge of price is one where we are constantly seeking to develop offerings of value, creating bundles and deals which focus on quality full meals for the family and allow us to compete more with the traditional QSR’s on a per head price basis.”

However, for Ozanne, the key to making this work for Pizza Hut is to successfully cater for local tastes. “We’re seeing how we can reinvigorate products to an entry level so we can get people sampling what we have to offer,” he continues, pointing out that almost 80 percent of pizza sales come from just four topping choices which all appeal to the localised palette: Chicken Fajita, Chicken Supreme, Chicken Tikka and Fajita Sicilian. Pizza Hut has hit a sweet spot with spicy chicken flavours in particular, unique to Pakistan’s restaurants and something which can be exploited further.

Another means of adding relevance to consumers and bringing more people in contact with the brand is through technology, particularly digital services. “Our online business is growing all the time and there are still opportunities for us to enhance the offering on the website,” says Ozanne. “Upwards of 10 percent of orders are now coming via the website and this trend is continuing to grow.” Pizza Hut Pakistan is also working on an iOS version of its app, having successfully released an Android version.

Technology behind the scenes can help improve the customer experience, too. Ozanne and his team will be looking at bringing systems up to date, for instance reporting and integration of manual processes. A specific area this could enhance is the processing of online orders, which is currently delivered manually through call centres rather than being automatically sent to the appropriate restaurant kitchen. Rollout of free Wi-Fi and even introduction of charging stations for devices are among other considerations.

This will all aid in the battle to compete with local competitors, especially the copycat challengers who adopt very similar concepts and appearances. With legal protection of copyright not the same as it is in other markets such as the UK, Pizza Hut has little choice but to differentiate itself through quality and appeals to its rich heritage.

“We have to take some of these local competitors seriously as some of them are growing quickly and are up to the 20s in terms of store count,” adds Ozanne. “Some of them have very similar branding and logos to Pizza Hut, and this is also a problem for the likes of KFC and McDonald’s. It is our job to make people aware that we are the original Pizza Hut with the 25 year-legacy and our standards have to reflect that as well.”

Another 25 years

What will Pizza Hut Pakistan look like in another 25 years’ time? While Ozanne confirms that robot waiters may not be an immediate priority as they are in China, he does see tremendous opportunity to maximise the brand’s reach.

But how much Pizza Hut can the Pakistani market accommodate? “Perhaps 150-200 standalone restaurants is a stretch, simply because of the market’s ability to absorb that many Pizza Huts.” The company is already based in 24 cities across Pakistan and evaluating many outstation locations, which have to be proven viable. “There may be 180 million people living in Pakistan but the number of people that can buy pizza is far less than this, especially considering the rural populations of the country,” Ozanne adds.

Nonetheless, the scope for different style setups is a lot larger, as Ozanne concludes: “I think if we start looking at non-traditional stores then this number could look more like 300-400. Kiosks and partnerships with other venues would be key for this to happen. Pizza Hut was especially iconic 10-15 years’ ago, and now we are a generation further down the line so people are growing up with Pizza Hut being familiar to them. There is a great opportunity to build on this heritage.”

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Pizza Business Plan Example: A Step-by-Step Guide

Are you dreaming of starting your own pizza business but not sure where to start? Look no further than the Pizza Business Plan Example: A Step-by-Step Guide. Did you know that the pizza industry generates billions of dollars in revenue each year? With the right business plan, you could tap into this lucrative market and turn your passion for pizza into a successful venture.

The Pizza Business Plan Example: A Step-by-Step Guide provides a comprehensive roadmap to help aspiring entrepreneurs navigate the intricacies of the pizza industry. With a blend of history and background, this guide offers valuable insights into the origins and evolution of pizza, empowering you to build on its rich legacy. Additionally, it presents actionable steps and strategies to create a unique selling proposition, attract customers, and achieve profitability. With dedicated sections on market analysis, operations, marketing, and financial projections, this guide equips you with the tools you need to make your pizza business a resounding success. So why wait? Take the first step towards culinary entrepreneurship and bring your pizza dreams to life.

Identifying Your Target Market

Understanding your target market is the first step in developing a successful pizza business plan . By identifying your ideal customers, you can tailor your menu, marketing strategies, and overall business approach to meet their preferences and needs. Conduct market research to determine demographics, preferences, and spending habits of potential customers in your area. Consider factors like age, income level, cultural preferences, and dietary restrictions to ensure your offerings align with their desires.

Once you have a clear understanding of your target market, you can create customer personas to guide your decision-making process. Customer personas serve as fictional representations of different groups within your target market, helping you better understand their motivations, preferences, and behaviors. This valuable insight will inform everything from menu creation to branding and marketing efforts.

Additionally, analyzing your competition can provide valuable insights into market gaps and opportunities. Identify other pizza businesses in your area and evaluate their strengths and weaknesses. Use this information to differentiate your business and develop a unique selling proposition that sets you apart.

Developing a Strong Brand Identity

In the highly competitive pizza industry, developing a strong brand identity is crucial for long-term success. Your brand encompasses everything from your logo and colors to your messaging and customer experience. A well-crafted brand image helps you connect with your target market, foster customer loyalty , and stand out from the competition.

Start by defining your brand values, mission, and vision. What do you want your pizza business to represent? What values and principles will guide your operations? Answering these questions will help you create a brand that resonates with your target audience.

Once you have a clear vision for your brand, design a visually appealing logo and choose a color palette that aligns with your brand values. Consistency is key when it comes to branding, so ensure that your logo, colors, and overall aesthetic are reflected in all customer touchpoints, including signage, menus, website, and social media accounts.

Creating a Comprehensive Menu

One of the cornerstones of a successful pizza business is a well-designed and enticing menu. Your menu should reflect your brand identity, cater to your target market’s preferences, and offer a variety of options to suit different tastes and dietary needs. By carefully selecting and crafting your menu items, you can enhance customer satisfaction and drive repeat business.

Consider offering a range of pizza options, including classic flavors, gourmet combinations, and vegetarian or vegan alternatives. It’s also important to incorporate appetizers, salads, desserts, and beverages to provide a complete dining experience for your customers. Conduct market research to understand what menu items are popular and sought after in your area, and use this information to create a menu that appeals to your target market.

Furthermore, ensure that your menu is visually appealing and easy to read. Use enticing descriptions, high-quality images, and clear categorization to make it easy for customers to navigate and choose their desired items. Consider incorporating symbols or icons to indicate special dietary options, such as gluten-free or vegetarian dishes.

Efficient Operations and Supply Chain Management

An efficient operational structure and well-managed supply chain are essential for a smooth and profitable pizza business. From inventory management to staff training, every aspect of your operations should be optimized to ensure quality, consistency, and cost-effectiveness.

Start by outlining the workflow and processes for each operational area, including order taking, food preparation, cooking, packaging, and delivery. Clearly define responsibilities and establish standard operating procedures to streamline operations and minimize errors. Regularly assess and refine your processes to identify areas for improvement and increase efficiency.

Key Takeaways: Pizza Business Plan Example

Frequently asked questions.

Are you planning to start your own pizza business? This step-by-step guide will provide you with valuable insights and examples to help you create a successful pizza business plan. Here are some frequently asked questions to get you started:

1. What should be included in a pizza business plan?

In a comprehensive pizza business plan, you should include the following key elements:

First, provide an overview of your business, including its mission, vision, and goals. Next, conduct market research to understand your target audience, competition, and market trends. Develop a clear marketing strategy and outline your sales projections. Include a detailed financial plan , including start-up costs, revenue projections, and profit margins. Finally, create an operational plan that covers staffing, inventory management, and quality control.

2. How can I conduct market research for my pizza business plan?

To conduct market research for your pizza business plan:

Start by identifying your target audience. Consider demographics, preferences, and buying patterns. Then, analyze your competition by examining their menu, pricing , customer reviews, and marketing strategies. Use tools like surveys, interviews, or focus groups to gather data directly from potential customers. Additionally, study market trends and identify any opportunities or challenges that may impact your business’s success. Finally, use online platforms and databases to collect secondary information about the pizza industry and consumer preferences.

3. What financial considerations should I include in my pizza business plan?

When developing the financial section of your pizza business plan, consider the following:

Start by estimating your initial start-up costs, including equipment, licenses, permits, and renovations. Include a detailed breakdown of expenses and their sources. Next, project your revenue based on factors like customer traffic, average order value, and pricing. Factor in variable costs such as food supplies, utilities, and staff wages. Finally, calculate your profit margin by subtracting your expenses from your revenue and determine the breakeven point for your business.

4. How can I create an effective marketing strategy for my pizza business?

To create an effective marketing strategy for your pizza business:

Start by defining your target market and understanding their preferences. Develop a unique selling proposition that differentiates your business from competitors. Leverage digital marketing channels such as social media platforms, a user-friendly website, and online ordering systems. Utilize traditional marketing methods like flyers, local partnerships, and community events. Offer special promotions, discounts, or loyalty programs to attract and retain customers. Monitor the performance of your marketing efforts and make adjustments as needed based on customer feedback and sales data.

5. What should be included in the operations plan for a pizza business?

When creating the operations plan for your pizza business, consider including the following:

Outline the roles and responsibilities of your staff members, including chefs, delivery drivers, and cashiers. Develop a hiring and training plan to ensure you have a skilled team. Establish standard operating procedures for food preparation, quality control, and customer service. Include an inventory management system to monitor ingredient levels and prevent shortages. Implement health and safety protocols to ensure compliance with regulations. Finally, establish a system for obtaining customer feedback to continuously improve your operations.

How to Start a Pizza Business | Free Pizza Business Plan Template Included

Overall, this guide provides a comprehensive overview of the key elements involved in starting a pizza business. It emphasizes the importance of thorough planning, a strong business strategy, and a customer-focused approach. Whether the reader is a 13-year-old interested in entrepreneurship or someone considering starting their own pizza business, this step-by-step guide offers valuable insights and actionable advice for achieving success in the pizza industry.

Solar Energy Financial Model

The Solar Energy Financial Model Excel template forecasts the expected financials for a Solar Park project and calculates the relevant project metrics... read more

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Financial Model for Mobile App | Mobile App Business Plan

The Mobile App Financial Plan Template in Excel allows you to develop financial projections when launching a new business centered around an app insta... read more

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Private Equity Fund Model (Investor Cashflows)

Private Equity Financial Model to analyze fund cashflows and returns available to Limited Partners (Investors) and General Partner (Investment Manager... read more

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Hotel Investment Financial Model

The Hotel Investment Financial Model provides a framework to forecast the expected cash flows for a hotel investment and calculates the relevant inves... read more

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Coffee Shop Financial Model Excel Template

Download Coffee Shop Financial Model Template. Allows you to start planning with no fuss and maximum of help Highly versatile and user-fri... read more

•   Excel - Multi-User  –  $129.00 Version 1
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Pharma Biotech Valuation Model Template (Risk-Adjusted)

The Pharma Biotech Valuation Model Template calculates the risk-adjusted DCF Value of a Pharma or Biotech Startup Company with several products under ... read more

•   Full Excel Model - PREMIUM  –  $199.95 Version 2.2
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SaaS Business Financial Model

The SaaS Business financial model offers valuable assistance in preparing a budget and multi-year financial plan for a Software as a Service (SaaS) bu... read more

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Discounted Cash Flow Valuation Model: Free Excel Template

This Discounted Cash Flow (DCF) valuation calculator template projects a three-statement model that allows users to value a company based on the net p... read more

•   Basic Version  –  $0.00 Version 4.4
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Google Sheets Project Plan Template

This Project Plan Template in Google Sheet allows you to quickly develop a project plan and plot a Gantt chart. Enjoy all the benefits of Google Docs ... read more

Commercial Real Estate Valuation Model Template

A commercial real estate valuation model template assists in running a professional DCF Valuation for a commercial property such as an office building... read more

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Private School Financial Model

This is a financial model template for a new private school startup business. The Excel model allows forecasting the cash flows over the next 10 years... read more

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Upstream Oil & Gas Project Analysis

The Upstream Oil & Gas Project Financial Model Template in Excel empowers you to project and dissect your impending Oil and Gas drilling ventures. Pre... read more

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Manufacturing Company Financial Model

The Manufacturing Financial Model provides a framework to accurately forecast the financial statements of a manufacturing company over the next 10 yea... read more

•   Excel Model  –  $44.95 Version 4
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Wind Energy Farm Financial Model

The Wind Energy Financial Model forecasts the expected financials for a Wind Park project and calculates the project's IRR and NPV.

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Hotel Financial Model Excel Template

Download Hotel Financial Model. Creates a financial summary formatted for your Pitch Deck. Ready to Raise Capital. The hotel excel financial... read more

Three Statement Model

The three statement model provides a simple template in Excel to forecast the three financial statements over the next 5 years: Income Statement, Bala... read more

Grocery Store Financial Model Excel Template

Try Grocery Store Financial Projection. Creates 5-year Pro-forma financial statements, and financial ratios in GAAP or IFRS formats on the f... read more

Waterfall Profit Distribution Model (up to 4 Tiers)

We are introducing our 4-Tier Waterfall Profit Distribution Model. The waterfall profit distribution model template aims to support a thorough analysi... read more

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Advanced Financial Model with DCF & Valuation

Dynamic Financial Planning & Analysis Model providing up to 10 Years of Financial Projections.

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Gasoline and EV Charging Station Financial Model

Investors can assess the viability of setting up and investing in gasoline stations with a charging station by downloading a financial model for their... read more

•   Premium Excel Version  –  $129.95 Version 2.1
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Airbnb Financial Model

Air BnB Financial Model Template presents the business case of the purchase of up to 5 properties with the intent of utilizing them as short term rent... read more

•   Excel Model  –  $119.00 Version 1
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Simple Cap Table Template – Free Download

This is a simple capitalization (cap) table template which allows entrepreneurs to understand the dilution effect of capital raisings and a simple sto... read more

Fitness Center 10 Year Financial Model

Key logic designed to forecast cash flow up to 10 years for a fitness center that has recurring monthly fees. Fully integrated 3-statement model, cap ... read more

Lending Platform Financial Model (LaaS)

Includes all the assumptions you need to project the gross revenues and profits of a LaaS platform (Lending as a Service). 3-statement model and cap t... read more

•   Excel Model  –  $75.00 Version 3

Green Hydrogen (Simple Electrolysis Financial Model)

The Model Incorporates data provided by different available sources to Model an Electrolysis financial model. It includes Electrolyzer cost, Dispenser... read more

•   Excel Template  –  $150.00 Version 1
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Outpatient Clinic Financial Model Excel Template

Shop Outpatient Clinic Financial Model Template. Enhance your pitches and impress potential investors with the expected financial metrics. A sop... read more

•   Excel - Multi-User  –  $129.00
•   Excel - Single-User  –  $99.00
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Gold Mine Investment Model

The Gold Mine Investment Model is used to determine the financial feasibility of a proposed Gold Mine Investment. The Financial Model outputs IRR and ... read more

•   Excel Financial Model  –  $44.95 Version 6.2
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Beverage Manufacturing Start-up Financial Model

The beverage manufacturing industry is a dynamic and rapidly growing sector that caters to a diverse market ranging from soft drinks and juices to alc... read more

•   Excel Model  –  $199.95 Version 5.2
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All My Financial Models, Spreadsheets, Templates, and Tools: 120+

Lifetime access to all future templates as well! Here is a set of spreadsheets that have some of the most valuable logic in the world. I have been thr... read more

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Bakery Financial Model Excel Template

Shop Bakery Budget Template. Solid package of print-ready reports, including P&L and cash flow statements, and a complete set of financial r... read more

Cafe Financial Model Excel Template

Check Our Cafe Budget Template. Creates a financial summary formatted for your Pitch Deck. Ready to Raise Capital. Creates 5-year cafe financial model... read more

Authority Matrix Template

Authorities and Responsibilities Matrices are considered important to organizations due to their role in identifying and documenting decisions that ar... read more

•   Excel Version  –  $35.00
•   PPT Version  –  $0.00

Biogas Financial Model

The Biogas Financial Model forecasts the expected financials for a Biogas plant project and calculates the IRR and NPV values for the project.

•   FREE PDF  –  $0.00 Version 1
•   Excel Model  –  $39.95 Version 2

Airport Operator Financial Model

Airport Operator Financial Model presents the business case of an already operating airport (with planned refurbishments) and an investment in a new t... read more

•   Excel Model  –  $119.00
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Due Diligence P&L – Exhaustive Revenue and Costs Analysis Template

Model for in depth understanding of high level profit and loss and revenue analysis. Big-4 like checklist of due diligence analyses. This Financial Du... read more

Rental Property Financial Model

The rental property financial model calculates the homeowner's IRR and long it takes to repay a mortgage when the property is rented. The financial... read more

Hair Salon Financial Plan | Beauty Salon Business Plan

Plan out the financial plan your hair or beauty salon. The beauty & hair salon business plan goes up to 10 years and has plenty of granularity.

Online Clothing Store Financial Model Excel Template

Impress bankers and investors with a proven, solid Online Clothing Store Financial Projection Template. Five year online clothing store cash... read more

Poultry Farm Financial Model Excel Template

Shop Poultry Farm Budget Template. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five-year ho... read more

Financial model for FMCG

The FMCG Financial Model provides a framework to accurately forecast the financial statements of a FMCG company over the next 8 years. The model uses ... read more

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Startup Company Financial Model – 5 Year Financial Forecast

Highly-sophisticated and user-friendly financial model for Startup Companies providing a 5-Year advanced financial forecast.

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Clothing Store Financial Model Excel Template

Get Your Clothing Store Budget Template. Creates 5-year Pro-forma financial statements, and financial ratios in GAAP or IFRS formats on the fly. Five-... read more

IRR Project Finance Analysis

The IRR Project Finance Analysis forecasts the expected financials for a greenfield project and calculates the levered and unlevered Internal Rate of ... read more

Hotel Valuation Financial Model

The Hotel Valuation Financial Model provides a simple way to forecast the expected cash flows for a hotel investment and calculates the relevant inves... read more

•   Excel Model  –  $44.95 Version 6.1
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Consolidated Financial Statements

The purpose of this model is to provide a simple way to see the financial statements for many companies in i file

•   Excel Version  –  $30.00 Version 2
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NPV, IRR, & Payback Calculator

The template allows the user to calculate the net present value (NPV), internal rate of return (IRR) and payback period from simple cash flow stream w... read more

•   5 Yr Excel Version  –  $0.00 Version 1
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Start Up Car Park Excel Model and Valuation

This detailed, yet easy to use three statement financial model will allow you to calculate your business' profit and loss, build a balance sheet and c... read more

•   Paid Excel Model  –  $69.00

Green Hydrogen (Electrolysis) Production Financial Model

This green hydrogen financial model template builds a multi-year financial plan to analyze the financial feasibility and profitability for the product... read more

•   Full Excel Version  –  $119.00 Version 1.7
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Waste to Energy Financial Model

The purpose of this financial model is to evaluate the financial feasibility of a waste to energy project such as e.g. a landfill gas plant. The model... read more

•   Excel FULL Version  –  $35.00
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Dental Practice Financial Model Excel Template

Check Dental Practice Financial Model. Fortunately, you can solve Cash Flow shortfalls with a bit of effort. A sophisticated 5 year dental p... read more

Real Estate Developer Model

This financial model can be used to evaluate the financial feasibility of a real estate development project and present it in investor grade quality t... read more

•   Excel Model  –  $49.95 Version 1.1
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Hospital Financial Model

Simply open the file in Excel

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Simple Fundraising Model

This is a simple fundraising financial model template in Excel. Enter your business plan, calculate the amount of funding required and allocate the eq... read more

10 Year P&L, Balance Sheet, Cash Flow, and Break-even Analysis

This excel template is great for those wanting a professional-looking forecast 10 years of financial statements, those starting out as an entrepreneur... read more

•   PDF Demo  –  $0.00
•   Excel Model  –  $20.00

Budget to Actual Comparison

This monthly budget-to-actual dashboard allows for at-a-glance performance analysis. In addition to analyzing YTD performance, it also provides a revi... read more

•   Excel Model  –  $115.00 Version 1

Financial Dashboard Excel Template

Set your KPI objectives and your month to month financial results and Financial Dashboard Excel Template will take care of creating the beautiful Grap... read more

•   Full Excel  –  $29.00

Residual Land Value Calculation

The Residual Land Value Calculation model allows you to determine the value of a piece of land from a developer's point of view by analyzing how much ... read more

•   Yearly Model PDF Demo  –  $0.00 Version 4.1
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Real Estate Financial Model Templates Package

This is a collection of ready-made Excel financial model templates for real estate businesses and its related sectors.

•   Real Estate Package  –  $282.30 Version 1

Mixed-Use Real Estate Model: Leverage / JV Options

A general real estate model to plan all assumptions for up to 7 'uses' for a given property. Includes development / acquisition, leverage if desired, ... read more

•   EURO Currency Version  –  $75.00 Version 1
•   Unit-based Version  –  $75.00 Version 4
•   Square Foot-based Version  –  $75.00 Version 4

Poultry Project Financial Feasibility Model

This poultry financial model template in Excel provides a framework to determine the financial feasibility of a new poultry project for producing bro... read more

•   Pro Excel Version  –  $99.95 Version 1
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Spa Financial Model Excel Template

Download Spa Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success. Creates ... read more

Digital Marketing Agency Financial Model Excel Template

Check Our Digital Marketing Agency Financial Projection Template. Excel Template for your pitch deck to convince Investors. Digital Marketing Ag... read more

Start Up Solar Farm Excel Model and Valuation

Start Up Solar Farm Excel Model presents the business case of an investment in the construction of a solar farm and the sale of the energy generated f... read more

Construction / Development Financial Model

Development & Construction Model presents the case where a property with multiple residential units is constructed and subsequently rented for sev... read more

•   Full Excel Model  –  $119.00
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Nail Salon Financial Model Excel Template

Check Nail Salon Financial Model Template. Excel - well-tested, robust and powerful. Get you solid foundation to plan your business model. Five-year f... read more

Budget vs. Actual (Logistic Company)

The Budget vs. Actual financial model is used to measure actual results against the budget projected for the financial period.

•   PDF File  –  $0.00
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Multiple Loan Repayment Planning with Extra Principal Applied

Optimize where an extra principal payment should go and see the total cash flow savings when you have multiple loans.

Fintech Financial Model Excel Template

Try Fintech Financial Projection Template. Enhance your pitch decks and impress potential investors with a proven, strategy template. Five ... read more

Professional Financial Modeling Services – Profit Vision

Professional Financial Modeling - Tailor Made Services and assistance for your business needs.

•   Hourly Rate  –  $100.00 Version 1  x 
•   Daily Rate  –  $800.00 Version 1  x 

Boutique Hotel Financial Model Excel Template

Check Our Boutique Hotel Financial Projection. Excel - well-tested, robust, and powerful. Get you a solid foundation to plan your business m... read more

Custom Financial Modeling Services / Assistance

Offering you with Custom financial modeling services or assistance by an experienced financial modeling team called Big4WallStreet.

•   1 Hour  –  $90.00  x 
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Profit and Loss Statement Actual vs Budget & Previous Year

This model is profit and loss statement for general trading including comparison for the current month, year to date and full year

•   Paid Excel Version  –  $25.00

Restaurant Financial Model Excel Template

Get Your Restaurant Financial Model Template. Spend less time on Cash Flow forecasting and more time on your products. Restaurant Financial ... read more

Insurance Agency Financial Model Excel Template

Shop Insurance Agency Financial Plan. Fortunately, you can solve Cash Flow shortfalls with a bit of effort. Generates 5-year insurance agency ex... read more

Real Estate Brokerage Firm Financial Model Template

Financial model template for a high-level real estate brokerage firm that facilitates the buying and selling of real estate properties between buyers ... read more

•   Real Estate Financial Model - Full Version  –  $44.95
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Travel Agency Financial Model Excel Template

Shop Travel Agency Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success. A ... read more

DCF Valuation Model Restaurant

The DCF Valuation Model for Restaurants provides a business plan in the form of an Excel Template to value a restaurant based on the Discounted Cash F... read more

•   Full Version  –  $34.95 Version 3
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Commercial Bank Financial Model

Commercial Banking Financial Model presents the case of a commercial bank with regulatory thresholds based on Basel 3. The model generates the three f... read more

•   Excel Model  –  $220.00

Infrastructure Private Equity Wind Energy Modeling Test Solution (Associate level)

A self-made Modeling Test with a solution for Onshore Wind Turbines plant. The case study is in Chile assuming a 376 MW Capacity. The download include... read more

•   Free Version PDF  –  $0.00
•   Free Version PPT  –  $0.00
•   Excel Model  –  $30.00

Equipment Rental Cash Flow Model

Highly dynamic financial model that is specific to renting equipment out. High attention paid to the cash flows and timeliness of them so the user has... read more

•   Version 2  –  $75.00
•   10-Year Model  –  $75.00

Car Rental Financial Model Excel Template

Order Car Rental Pro-forma Template. Simple-to-use yet very sophisticated planning tool. Get reliable results with minimal experience. Five-year car ... read more

•   Excel - Multi-User  –  $129.00 Version 1.1
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Open Pit Mine Financial Model

Allow a potential miner to see visually and numerically (annual basis) what their possible financial position would look like when starting up an open... read more

•   Excel Model  –  $45.00 Version 4

Beauty Salon Financial Model Excel Template

Get Your Beauty Salon Financial Model Template. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Creates 5... read more

Payroll Budget Plan Excel Template

A professional template to budget payroll expenses

•   Excel Template + PDF Guide  –  $20.00

Inventory Dashboard Model Template

!! Kindly use the latest Microsoft Excel Version before purchasing the model, otherwise, the dynamic dashboard will NOT work.!! Inventory Dashboard Mo... read more

•   Free PDF Demo  –  $0.00

Mergers & Acquisitions (M&A) Model

The Mergers & Acquisition (M&A) Model provides a projection for a company looking to potentially merge or acquire another company. This model runs... read more

•   Full Excel Version  –  $75.00 Version 1

Medical Practice Financial Model Excel Template

Check Our Medical Practice Financial Projection. Simple-to-use yet very sophisticated planning tool. Get reliable results with minimal exper... read more

Pizzeria Financial Model Excel Template

Get Your Pizzeria Budget Template. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five-year horizon ... read more

Coffee Farm Financial Feasibility Model Template

This coffee farm financial feasibility model template prepares a financial plan for your next coffee growing project! Figure out the expected incomes ... read more

•   Standard version  –  $89.00 Version 1.2
•   Pro version  –  $119.00 Version 1.2
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Solar Panel Manufacturing Plant Business Plan Financial Model Excel Template

Get the Best Solar Panel Manufacturing Plant Financial Model. Spend less time on Cash Flow forecasting and more time on your products. The Solar Panel... read more

Generic Cost Benefit Analysis Excel Model

User-friendly Excel model intended for the preparation of a Cost-Benefit Analysis to determine the financial viability for a proposed project or inves... read more

•   PDF Copy  –  $0.00
•   Excel Model  –  $35.00

Budget vs Actual Excel Template

Create your very own budget vs actual analysis by trying out this Budget vs Actual Analysis Excel Template.

WACC Calculator | Discount Rate Estimation

Unlock the power of informed financial decision-making with our WACC Calculator! Dive into accurate discount rate estimations and empower your busines... read more

Resort Financial Model Excel Template

Order Resort Financial Model. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five year res... read more

Airline Operator Financial Model

Airline Operator Financial Model presents the case of a company operating an airline business. The model generates the three financial statements, a s... read more

Generic Startup/Existing Business 5-year (Monthly) Financial Projection 3 Statement Excel Model

Highly versatile and user-friendly Excel model for the preparation a of 5-year rolling 3 statement (Income Statement, Balance Sheet and Cash flow Stat... read more

•   Excel Model  –  $59.00 Version 1
•   PDF Model  –  $0.00 Version 1

Golf Course Financial Model – Startup

A 5-year financial model tailored to starting a golf course and projecting financial performance for its business plan. Includes financial statements.

Payable and Receivable Tracking (Google Sheets)

This is a Google Sheets version of the financial model template for tracking accounts payable and accounts receivable

•   Google Sheet Version  –  $45.00
•   Excel Version  –  $45.00

Cannabis Financial Model Excel Template

Download Cannabis Farming Financial Model. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Cann... read more

Generic Startup Financial Projection 3 statement Excel Model

User-friendly Excel model intended for the preparation of a 3 statement (Income Statement, Balance Sheet and Cashflow Statement) financial projection ... read more

•   Full Excel Model  –  $45.00

Mergers and Acquisition (M&A) Financial Model

Merger and Acquisition Model template consists of an excel model which assists the user to assess the financial viability of the resulting proforma me... read more

Insurance Pricing Model

Ever wondered how much you need to charge in order to offer insurance on a given product or service? You will know how much after using this tool.

•   Full Model  –  $45.00 Version 1

Renewable Energy Financial Model Bundle

This is a collection of financial model templates for projects or ventures in the Renewable Energy Industry and its related sectors.

•   Template Bundle  –  $213.40 Version 1

Real Estate Financial Model Bundle

This is a collection of financial model templates that provides the financial projections and valuations for Real Estate businesses and its related se... read more

•   Template Bundle  –  $299.00 Version 1

IPO Valuation Model

This financial model can be used to value any Initial Public Offering (IPO) using Option Value, DCF and Relative Valuation.

Skin Care Financial Model Excel Template

Order Skin Care Pro-forma Template. Generate fully-integrated Pro-forma for 5 years. Automatic aggregation of annual summaries on outputs tabs. Create... read more

Bar Financial Model Excel Template

Try Bar Financial Plan. Requesting a loan without a financial model for paying it back is a common way to land in the rejection pile. Creates 5-... read more

Debt Securitization Model

The Debt Securitization is the process of packaging debt into a Securitization Vehicle sold to a Fiduciary where it is converted into bonds sold to in... read more

•   Free PDF Preview  –  $0.00
•   Full Excel Model  –  $65.00

Flower Shop Financial Model Excel Template

Discover Flower Shop Financial Model Template. Allows investors and business owners to make a complete financial projection in less than 90 mins... read more

Real Estate Portfolio Template – Excel Spreadsheet

The Real Estate Portfolio Template forecasts the financial performance when building a real estate portfolio. The model allows simulating various scen... read more

•   Full Excel Version  –  $199.95 Version 2.5
•   PDF Demo Version  –  $0.00 Version 2.5

Barber Shop Financial Model Excel Template

Check Barber Shop Financial Projection Template. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Generate... read more

Shopping Mall Financial Model

Shopping Mall Financial Model presents the case of an investment into a shopping mall and its operation. The model generates the three financial state... read more

Mini Storage Business Plan Template

We understand that your storage needs are unique, so we've created a comprehensive mini-storage business plan that will help you chart your course to ... read more

•   Full Excel Version  –  $44.95 Version 9.2
•   PDF Demo Version  –  $0.00 Version 9.2

Full Service Hospital Financial Model

This financial model attempts to give the user a full scope of starting a 250 bed (adjustable) hospital. It will allow for all revenue and cost assump... read more

•   Full Model  –  $45.00 Version 1.2

Manufacturing Startup Feasibility Model

Launching a manufacturing startup can be complex, and securing financing requires a solid financial plan. Our Manufacturing Startup Financial Feasibil... read more

•   PREMIUM Excel Version  –  $129.95 Version 2.41
•   BASIC Excel Version  –  $89.95 Version 2.41
•   PDF DEMO Versions  –  $0.00 Version 2.41

Steel Industry Financial Model

Steel Industry Financial Model presents the business case of the operation of a steel plant using the mini mill technology. The model generates the th... read more

Laundry Financial Model Excel Template

Purchase Laundry Pro Forma Projection. Impress bankers and investors with a proven, strategic business plan that impresses every time. Five-year finan... read more

Monte Carlo Simulation in Excel

The model presents an example of a Monte Carlo Simulation using excel to estimate the Net Present Value of an investment.

•   Monte Carlo in Excel  –  $0.00 Version 1

E-Commerce 3 Statement Financial Projection Model with Valuation

Highly versatile and user-friendly Excel model for the preparation of a rolling 3 statement (Income Statement, Balance Sheet and Cash flow Statement) ... read more

•   Excel Model Populated  –  $59.00
•   Excel Model Not Populated  –  $59.00

Price Volume Mix Charts and Analysis – On revenue and Gross Profit by Product

Best practice model for a complete Price Volume Mix (PVM) analysis on revenue and on gross profit by product.

Clinic Financial Model Excel Template

Shop Clinic Financial Plan. Create fully-integrated financial projection for 5 years. With 3 way financial statements inside. Five year clin... read more

Food Truck Financial Model Excel Template

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How to Write a Pizzeria Business Plan

Dreaming of opening a pizzeria? Use this restaurant business plan template to bring your new pizzeria to life.

Tyler Martinez Author

Tyler Martinez

Restaurant Business Plan Template

No matter where you’re at in your restaurant ownership journey, a business plan will be your north star. Organize your vision and ensure that nothing is overlooked with this free template., TEST

No matter where you’re at in your restaurant ownership journey, a business plan will be your north star. Organize your vision and ensure that nothing is overlooked with this free template.

Business Plan for Pizzerias Guide

Pizza is one industry where competition is hotter than the ovens – which can get up to around 800° F and higher. It is almost inevitable that a new pizza restaurant will be in competition with a corporate delivery chain and some iteration of a local pizza joint. From its humble Neapolitan roots, pizza has become a staple of the American diet, whether you prefer New York style, Detroit style, Chicago deep dish, New Haven's apizza, Sicilian square pies, or the traditional, burnished and light Neapolitan style.

Americans seem determined to prove that everything goes on pizza, and the interpretations of this classic are massive in range. Your new pizza restaurant will need to carve out a niche that helps it stand out among the crowd of pizzerias.

Here's everything you need to know crafting a solid business plan as you open your pizzeria restaurant .

Why You Need a Pizzeria Business Plan

Starting a pizzeria is expensive and time-consuming, but with enough passion, dedication, and — why you're here! — planning, it can be a lot of fun. You’ll be busy getting all the necessary licenses, finding a space to rent or mortgage, hiring staff, and planning to market your new business, so a plan will guide the complex, interwoven steps of that process.

Aside from helping your business to get up and running, a business plan will help you to secure funding and convince investors, partners, and other interested parties that you’ve done the mental legwork needed to succeed in this industry. Your business plan communicates both your vision for a pizzeria and your path to success.

How to Write a Pizzeria Business Plan (Description, Examples, Proposals)

Starting any writing project can be a challenge when faced with the unlimited opportunity of a blank page – so don’t start with a blank page. This fully customizable restaurant business plan template provides a helpful framework. And this article provides all writing advice, creative encouragement, and tips for how to present your business plan to potential investors and partners – everything you’ll need to meet the challenge. 

Related Restaurant Resources

• Pizzeria Business Plan Executive Summary
• Pizzeria Financial Plan
• Pizzeria Operations Plan
• Pizzeria Industry Market Analysis
• Pizzeria Management Team

Pizza POS Comparison Tool

A free, customizable Pizza POS Comparison Tool to research and compare point of sale systems in one Excel spreadsheet or editable PDF.

Elements of a Pizzeria Business Plan

Executive summary.

As the first section of your business plan, the executive summary, a concise description of your vision, will perform best if both functional and flashy. Focus on answering a simple question as persuasively as possible – why do you want to open a pizzeria?

Introduce key elements of your business plan, such as details about the pizzeria’s core mission and values, a coherent vision for the brand , and an overview of the budget. Keep your audience in mind – get investors excited about your business plan to keep them reading. Consider describing the consumer your business will cater to and what kind of experience and service you will provide them.

Company Overview

The company overview complements the executive summary as a comprehensive glossary of your business plan. This section is more practical than attention-grabbing and guides your reader through the rest of your business plan with ease.

Again, it’s good to consider structuring the layout and glossary of your business plan from the perspective of your reader. Define the internal structure of your pizzeria, describe the products and services you plan to offer guests, summarize information about the market and financial projections, and introduce your marketing strategy.

Team and Management

From the owner to the servers or cashiers, everyone in the structure of your pizzeria should have a place in the team and management section of your business plan. Tell investors which role you plan to fill as the owner – head chef, research and development, CEO/CFO, or some combination of those roles. 

Then, make plans to hire talent for the roles you need to fill. Are you going to provide competitive wages to attract the city’s best pizza chefs and keep your team engaged? Will you find talent fresh out of culinary school or will you look to industry contacts to refer you to former colleagues?

Create detailed job descriptions for each of the roles in your pizzeria business. What kind of culture do you plan to create for those employees and what are the baselines for customer and interpersonal relations across the business?

Don’t forget to look to the future – build job descriptions for not just the roles you’ll need to fill to open, but the roles you’ll need to hire for as you grow and expand. Staffing needs are a major factor in the budgetary considerations of planning for your deli so it’s crucial that you are detailed in this section so that your financial projections are accurate.

Sample Menu

A sample menu for a pizzeria might seem like a no-brainer, but there are so many kinds of pizza restaurants that this section will decide if your business plan stands out from the pack. Tell investors about the kind of pizza you’ll be making, the toppings you’ll source regularly and seasonally, and, crucially, the labor and equipment you’ll need to prepare those pizzas.

And have fun with it – plan to use local ingredients and give those pizzas recognizable names. Or, break tradition with your own spin on sweet-and-savory or an untraditional sauce. Who says brown gravy can’t be used as pizza sauce?

The sample menu will inform several other sections of your business plan so it's time to make some decisions. Make a sample menu that you can be proud of, then write up a plan for all the time, labor, equipment, and money it’ll take to make some of your signature dishes. This will expand into your market analysis, financial, and operations sections later in your pizzeria’s plan. 

Restaurant Menu Templates

Use these menu templates as a starting point for your menu design or to give your menus a refresh.

Market Analysis

Luckily (or unluckily, depending on your location) pizza is one of America’s favorite foods –  98% of Americans eat pizza of some kind. That means there’s a big market for pizza, even if not all of that market if for the specific style your pizzeria will offer.

The market analysis is one of the most crucial sections of your business plan. It shows investors that you’re not just prepared to open a business, but that you’ve charted a clear path to its success. Connect your motivation for opening a pizzeria to your plan to make it profitable. 

Consider also providing details about how you’ll expand your immediate access to customers through a brick-and-mortar location through delivery services  or online ordering . This is also the time to contend with competition – what makes your pizzeria a better choice over the market competition?

Branded Graphics

Working with a designer to create unique graphics that will become the calling card for your new business is exciting. Capture the ethos of your pizzeria and remember that your logo or typography will be a crucial factor in generating brand recognition among your customers.

Graphics will be in your pizzeria, on carryout boxes, on your websites, and on marketing and ads. Plan carefully how you want to brand your pizzeria – rebranding can be costly and risky down the line. The Pizza Trust in Baltimore serves up quick, fast-fired pizza with local flare. Their bold graphics stand out from the competition while generating brand recognition.

Marketing and Publicity

Since almost everyone eats pizza, marketing your pizza restaurant has the additional challenge of pinpointing the specific type of customer that will be interested in your pizzeria. Use this section to plan your pizzeria’s grand opening, describe loyalty programs, and detail how you will get customers to provide valuable word-of-mouth marketing.

Your  marketing and publicity strategy will be crucial to the success of your pizzeria and lets potential investors know that you’re not just business savvy. This section outlines how you will convince customers to visit your restaurant so that you can turn them into regular guests. Email marketing and social media are two great ways to get started.

Restaurant Marketing Plan

Create a marketing plan that'll drive repeat business with this customizable marketing playbook template and interactive calendar.

Business Operations

The business operations section is where it all comes together. In this section, make plans for everything from the micro-level of each customer transaction to the macro-level of quarterly financial projections. If sample menus are the heart of the business plan, the business operations section is the brain, responsible for storing, sorting, and applying the information in the rest of the plan.

Make a map of the network that will keep your ovens fired up and pizzas hot and fresh, including how each step lines up with the core values of your restaurant outlined in the executive summary. How does each piece of the plan – your hiring strategy, marketing, financial plan, etc. – build toward your vision?

Include detailed information about loyalty programs , seasonal recipes or discounts, and local partnerships with breweries or farms and show readers how they work together. Keep in mind, too, how all these details work to create an experience worth returning for.

Restaurant POS Comparison Tool

A free, customizable Restaurant POS Comparison Tool to research and compare point of sale systems in one Excel spreadsheet or editable PDF.

Financing and Loans

The startup costs for a pizzeria are considerable – the cost of a commercial pizza oven alone is in the thousands of dollars. Use this section of your business plan to share how you'll prepare to rent or lease a space, market your pizzeria’s opening, hire and train staff, and purchase equipment and ingredients.

Consider all your financing options when planning to open a pizzeria – some of which include lines of credit, small business administration (SBA) loans, merchant cash advances, crowdfunding, commercial real estate loans, equipment financing, purchase order financing, and bank or alternative loans.

Sales Forecasts and Operating Expenses

All the hard work you’ve done to detail your pizzeria’s menu, equipment, and staff are combined in this section as you plan a budget of your operating expenses. These include all the costs of running your pizzeria, including training, equipment, maintenance, labor, supplies, rent, loan payments, etc.

Business plans commonly include a break-even analysis which compares the sales required to break even with the cost of expenses each month. Investors will be interested in the potential for profit and loss to assess the risk of contributing to your business, but a profit and loss statement for a business that isn’t open yet requires some educated projections. 

A cash flow analysis shows investors that the company can support itself without additional investments by detailing planned spending on labor, supplies, and operations. Be sure to consider how the costs unique to your pizzeria, such as a brick pizza oven and its regular maintenance, balance at the end of each quarter.

How to Present Your Pizzeria Business Plan

There are a few ways to prepare to communicate with investors about your business plan and get them interested.

A full-length presentation is what you should prepare for a sit-down meeting with investors who are already interested, but you'll also want to prepare a shorter pitch of a few minutes to pique peoples' interest. And then, the ever-important elevator pitch sums up your whole business plan in just 30 seconds — and be sure to include something exciting or make an opportunity for questions to keep people talking.

Send your business plan to potential investors far and wide. You can’t hear no (or yes!) unless you ask. Once you secure a meeting with a potential investor or partner, you’ll share that more detailed presentation that presents all the key elements of your business plan. It’s also good to anticipate potential questions and prepare answers for questions you encounter for the first time. 

When networking, be honest and genuine, even if you don’t have a ready answer for each question that comes your way – investors will be interested in your charisma and savvy as well as your ability to build a detailed plan. 

Related Pizzeria Resources

Cost to Open a Pizzeria

Pizzeria Marketing Ideas

Pizza POS System

How to Open a Pizza Shop

Best Pizzeria Websites

Pizzeria Name Ideas

Pizzeria Floor Plans

Best Pizzeria POS Systems

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DISCLAIMER: This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation.

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How To Start Your Own Fast Food Business In Pakistan

• April 21, 2022

Fast food is an industry that is growing at a tremendous pace in every part of the world. It promises to deliver food to customers at affordable prices with extra benefits like customer service, loyalty cards, etc. 

There are many variations being introduced in fast-food chains and restaurants nowadays. However, with rising competition in terms of factors like design, atmospherics, and ambiance, Pakistan is one such country that lives up to expectations for excelling in the fast-food business. But, there are many things to understand for starting a food brand in the country. The guide below gives a detailed overview of ‘how to start fast food business in Pakistan’. 

The Rapid Growth Of The Fast Food Industry In Pakistan

A Bird’s-Eye View

The fast-food industry has grown at an impressive rate in Pakistan in the past few decades. People from different parts have shown a particular preference for Pakistani cuisine due to its variety and unique taste. 

However, the increase in fast food chains and Multinational Chains (MNCs) such as Pizza Hut, Burger King, Mcdonald’s, Subway, etc., have also contributed to the growth of this industry. But since these outlets are present worldwide, local competitors have made up to the level of these franchises to deliver similar food types at a much lower price. 

The most popular local fast-food restaurants are found in Pakistani cities like Kolachi, Mirage, Usmania, Kababjees, Bundu Khan, etc. These provide more specific and regional taste, which gives purity to the food. 

With the rapid increase in population, the growth is also visible in demand for fast food. The number of people employed in the food restaurant business is also remarkable, with more women getting jobs in the sector.

Another reason for this rise is consumer convenience. Various fast food outlets are structured in shopping malls, public transportation stops and stands, etc. These added utilities have provided competitive people to work better in a fast-paced environment. 

Popular Fast Food Choices

It is vital for you to tap the existing and popular markets in the region. There are various pre-existing fast-food giants in Pakistan like Dominos, Burger King, Pizza Hut, and many others. 

Therefore, consumers have brand loyalty toward these big franchises. There are two options for you to start a fast-food startup in Pakistan. One is that you can offer the same kind of food these MNCs offer, like burgers, pizzas, rolls, etc. The other is that you can compete in an entirely different market by offering local cuisine, which can reap high rewards with additional risks.

Furthermore, you should understand the merits and demerits of both options before arriving at the final decision. However, the most popular fast food choices in the country can be summed up as follows:

• Pizzas; which is dominated by fast-food giants and reputed local restaurants. The latter provides this cuisine as a part of their whole business. For example, they will provide whole meals, burgers, pizzas, etc., in one place. 
• Burgers; which also work in the same manner as pizzas with powerful market players, including McDonald’s, Burger King, etc. 
• Fried chicken and shawarmas; you can find small food counters or stalls selling chicken rolls in pita breads and fried chicken. 
• Kebabs also hold an integral part in evening snacks for Pakistanis. There are many forms and variations of kebabs offered by some popular fast-food restaurants. These include – shami kebab, seekh kebab, chapli kebab , etc. 
• Apart from these, AlooTikki, Pani puri, Dahi Bhalla, Dahi bhel, bhel puri, etc., are also some common food choices for an entrepreneur to start their business in. 

Preparation For Fast Food Business

After scanning through the market and the popular fast food preferences of the customers, it is crucial to follow a standard procedure for launching the fast-food business. You should also consider a target market for your offerings as it will help in providing special offers to specific classes. 

Food & Menu

The first and foremost thing to decide is the food item the food startup will offer. You should think from the customer’s perspective and derive their preferences. On the basis of the food, the top-level or management decides the menu. The menu should be broken down into different cuisine types like burgers, pizzas, etc. 

The decision for choosing a suitable food option involves researching the market, competitors, customer preferences, geographical location, demand, supply, and many such factors. 

Competitors

Competitors determine how a fast food restaurant will be set up in Pakistan. A proper competitor analysis will help sort out confusion and chaos in the minds of a business planner. Moreover, it will give direction as competitors are the primary benchmark setters. 

Customer Preferences

Detailed analysis and profiling of customers will help clear out which items to include and avoid. As they are the king and the ultimate revenue sources, it is important to prioritize them. Even if the trend for some particular fast food is rising in a particular location, it might not work well with the customers in your business area. 

Geographical Location

Understanding the customers in the setup area will determine the priorities of the fast-food restaurant and human resource management. For example, a pizza startup in the XYZ location might result in sales and revenue increment. In contrast, another branch of the same business dealing in pizzas might not work in the ABC location due to the different volume of target customers and their preferences. 

Demand & Supply

Market forces of demand and supply are the key to establishing a successful fast food business in Pakistan. Economic phases control these market forces. As a result, it increases the purchasing power of people for some specific fast food choices, while decreases for others. 

Evaluating Restaurant Size

Restaurant size is another factor to analyze and interpret for initiating a restaurant. It might seem an easy process to understand the total area of the business and allocate specific dimensions to departments within the restaurant. But, it requires systematic planning using different tools and techniques. 

The first thing is to get the measurement of the whole working space. It is crucial to utilize the entire space for the business purpose, directly or indirectly. Interior designers can be a good option for your business for understanding the restaurant size and minimizing the wastage of resources. 

A crucial aspect in determining the actual available restaurant size is to create a floor plan. Approximate measurements of the cash counter, dining area, cooking section, etc., can relieve you and your team from last-minute problems. 

Another thing to consider is the length, width, and height of the tables, chairs, and other fixtures. The ideal dimensions of a fast-food restaurant or startup are 11 to 14 square feet. Any addition to this size is a bonus for the business. 

A Nice Place

The location of a fast-food restaurant is the most significant factor that decides the profit-earning capacity of the fast-food restaurant. It is a basic saying that when the food or taste of the cuisine is excellent, it doesn’t matter where the fast-food chain is located. 

However, it does not hold true all the time. It creates a burden on the restaurant setter to set the food standards high. When expectations rise, the chances of under-delivery also increase. On the other hand, when the taste of the food you offer is average, people will consider other options like restaurants that offer the same item with better taste. 

Therefore, it is recommended to select a restaurant location that is feasible and easily reachable by the target customers. It should have all the essential facilities nearby. A prime location for a fast food business in Pakistan will cost a bit more, but ROI is also high at such locations. 

Moreover, the restaurant should be situated where there is decent nightlife. For example, a place that gets closed by 8 or 9 pm will not be the first option for food lovers as most people prefer to have pizza, burgers, and other fast foods late at night while hanging around. Following are some basic features of a successful fast food business location.

• Decent parking mechanism
• Located in a prime location or accessible location
• Excellent visibility from different streets and roads
• Set up where the target customers are found the most
• Low crime rates and safe for women and children

Brand Name & Registration

The most neglected factor in a business is the brand name. Quite often, people do not research well while choosing a brand name for their startup. However, a brand name is one of the most initial things that captures a customer’s mind. 

Unique and attractive brand names are important for starting a food brand in Pakistan. A decent brand name backed with a tagline can be a perfect match for a successful fast food restro. Apart from the brand name, you should also look after the registration and legal requirements for setting up a fast-food business. 

The most common licenses for establishing the business are – 

• Police Eating House license
• Food licenses obtained from FSSAI
• GST registration
• Fire license
• Local Municipal Corporation Health License

The license can be obtained by signing into the official website, i.e., E-license.kpfsa.gov.pk. After logging in, the applicant will be required to fill in their details. 

More To Consider

Apart from the essentials mentioned above, there are many other things that determine the success and preparation of a fast food business in Pakistan. The above things outline the basics of a restaurant. The following factors are one step ahead of designing and creating a full-fledged fast food business. 

In-Store Decoration

The atmosphere of any business plays a vital role in today’s competitive world. Atmospherics refer to the elements of the store that attracts the customers and makes them feel comfortable. These include visual and psychological elements. 

Initially, you should plan out the theme of the physical store outlet. You should consider the layout and brainstorm various ideas around the same. These could be different color palettes or combinations, patterns, designs, wallpapers, graphics, arrangement of chairs and tables, lighting, sound system, natural odor in the store, etc. 

The most important thing to understand while designing or decorating the restaurant is to remain competitive and modern. The designers should adapt to the trends, and incorporate elements that are in demand by the customers. The ambiance creates a difference between a good restaurant and a memorable restaurant. The simplest process to excel in store decoration is shown below. 

• The first step is to consider and analyze the food prices, restaurant concept, location, and target customers. It is important to draft the budget for in-store decoration in this phase. It is up to you to hire a designer for the process. It also involves creating deadlines for various activities.
• The decoration should be done in compliance with the systems and processes. The restaurant should be designed in such a way that it does not reduce the efficiency of the waiters or staff. There should be ample space left for movement. 
• After allocating space for movement and designing a rough floor plan, the actual designing process comes into the picture. In this final stage, arrangement, color combinations, window styles, wall designs, overall theme, lighting, music style & system, graphics, furniture type, etc., are decided and executed. 

The ultimate aim of focussing on the design and decoration of the restaurant is to make customers sit for long hours and attain customer loyalty. The most highlighting importance of atmospherics is that it creates a unique identification of the business, not only through the food or cuisine but through the decoration. 

The human resource department holds more importance when it comes to the hospitality industry. They create a critical impression on the customers. The manners, behavior, and professionalism determine the response or reaction of the customers. 

When a staff greets the customers with impressive etiquette, it increases the chances of customers visiting the restaurant again in the future. Similarly, an ill-mannered staff will receive negative criticism, which will dwindle the restaurant’s profits and lose customer loyalty. 

Therefore, proper training is necessary to control what the waiters convey to the guests or customers. Even the slightest facial expressions can demean someone. Apart from the servants or waiters, there are many other people involved in the business, such as managers, cooks, servers, busboys, dishwashers, and cleaners. 

These indirectly affect the image of the restaurant. For example, chefs will determine the quality of the food; dishwashers will control the tangible cleanliness of the dishes, etc. These impact the preferences and perceptions of people toward the fast-food business. Along with you, the managers and higher authorities should clear out the duties and responsibilities of every staff member. 

Food Catering & Serving Containers

One of the most vital components of any food business is to ensure the quality of the food. Due to rising infections and diseases, hygiene has become a crucial factor in attracting customers. Food catering should be done keeping in mind the correct procedure.

Responsible personnel should clean the kitchen counters regularly to avoid pungent or unpleasant smells. The quality inspectors should also check the containers in which the food is served. Even the raw material containers should be inspected before using them.

Any stain or mark on the plates, bowls, or cutlery can be seen as a loss of a loyal customer. You will not only lose a customer, but will also experience a dip in brand value or recognition. It is a good idea to use machines for cleaning dishes. However, this way will incur huge costs, but will be a profitable option in the long run indirectly. 

Food Delivery Service

Serving food is the final step from the restaurant’s end of creating a long-lasting impression on customers. As mentioned earlier, the waiters come in direct contact with the customer. They hold the power to move customers positively. They can ask for water or more food whenever they sense an opportunity. 

Apart from serving food, they are also responsible for ensuring the safety of the people. For example, when a sizzler is served, they should warn or ask the guests to beware of the plate. They can give advice gently so that they do not hurt themselves. If they see a child or baby having a fork or knife in their hands, they can alert them. In such ways, a servant can make a good impression. 

In many cases, the fast food outlets operate in a self-service model. People are required to order their food and pick up their orders from the counter themselves. This works well when there are a massive number of pending orders. Fast food giants like Mcdonald’s work in this mode at specific locations due to the high volume of orders. Remember to use safe and green take out packaging, especially hot food like burgers .

Marketing & Advertisements

Pushing the restaurant to the customers is useful to enhance the business profitability in a short time. Marketing and advertising will help the startup to be easily visible to the public. If the budget is enough to create an effective marketing plan, you should go for hoardings, influencers, and pamphlets distribution. 

You can also spread positive word of mouth through the network of waiters, chefs, friends, relatives, and other sources. Influencer marketing is also an impactful option for promoting the food business through professional chefs and celebrities. 

More Tips For Opening A Fast Food Restaurant In Pakistan

There are many hacks and tricks to excel in operating fast-food restaurants in Pakistan. The following points highlight some essential tips for opening a fast-food business. 

How To Hire The Right Employees

Hiring the right employees for the right kind of job is a big challenge for your business. Recruitment, selection, training, development, appraisal, compensation, etc., are critical areas in determining a successful human resource system. 

Labor is not an issue for a fast-food startup. The real problem is recruiting qualified personnel. In order to realize valuable employees, create a system for feedback and motivation. Moreover, research the competitor’s compensation model and decide on the employment rates. The most crucial staff members in this business are cooks, chefs, and servers/waiters. 

Cook & Chef

Initially, most fast-food restaurants require three or four cooks. Among these, one should be the leader under whom the other chefs will work. Responsibilities can also be divided according to shifts like morning, afternoon, and evening. 

You can divide these responsibilities in terms of specialization; For instance, cooks can choose their specialization dishes like soups, bread, etc., and be allotted to one chef, while other delicacies can be designated to other chefs. This division can also be done according to rush hours. For example, all cooks will work during rush hours, while during non-peak hours, only one or two will work. 

As mentioned earlier, basic etiquettes and manners are a must for the servers. Training holds a crucial place while recruiting the waiters. Patience is another trait waiters should possess. They should be able to handle customer fury and problems. You should fix their working hours, giving them proper rest hours. 

How To Lower Budget

There are many ways of reducing the budget of a fast-food business. These are listed below.

• The first way is to introduce only a few main food items on the menu. This will help reduce the costs by huge margins as the chefs will be required to work less. As a result, you will need lesser cooks. 
• You can minimize the budget by compromising on the design of the store. You can replace a large music system with two medium or small-sized audio systems to cut costs. 
• The quality of the furniture can also be compromised to reduce the budget of the startup. 
• A small way to decrease the budget is to use alternatives to some costly ingredients. 

Environmentally-Friendly

Nowadays, consumers have become more environmentally conscious about the products or services they use. It has given rise to sustainability awareness. Businesses have identified this as a key opportunity and introduced environment-friendliness as a significant brand booster. 

Therefore, the final stage in setting up a fast food business in Pakistan is to ensure you operate with minimal wastage of resources. You should involve techniques that do not affect the environment. Your business can use recyclable products in carrying out business activities. 

Another unique way to be eco-friendly is to serve food on environmentally-friendly plates or dishes. You should ideate regularly to think of such innovative solutions to be socially responsible. 

Key Takeaways

Pakistan has always been one of the most food-loving countries. There are many regions in the country where people consume fast food on a daily basis. It is not surprising that this industry is one of the top contributing sectors to the country’s economy. 

The above guide gives a complete understanding of the different ways and steps of starting a food business in Pakistan. The central component of any fast food business is market research. Therefore, it is important to research everything before launching into this startup line. 

As mentioned earlier, packaging can be the first impression booster for any fast food business. YoonPak is an established market player for getting the right packaging material and container for your business needs. You can contact us if you have any doubts or queries regarding our products and services. 

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Home > Student Research > Graduate Research Projects > Research Projects - MBA > 131

MBA Research Projects

Business plan for sicilian pizza.

Syed Omar Javed Kashif Riaz Muhammad Junaid Muzammil Bilal Javed Jafrani Rohail Ahmed Khan

Master of Business Administration

Faculty / School

Faculty of Business Administration (FBA)

Project Coordinator (Internal)

Dr. Nasir Afghan

Sicilian Pizza

Committee Member 1

Dr. Nasir Afghan, Institute of Business Administration, Karachi

Project Type

MBA Research Project

Abstract / Summary

Food business is highly competitive in Pakistan. Factors like Delivery, Services, Brand amen & Exciting Discounts have a lot of effect on success of a Pizza Chain. The end goal would be to identify how to best optimize these factors and help the client in establishing profit making business which remains on the growth path. The purpose of this projects to work on business plan related to current and new business opportunities for the Sicilian Pizza business. The first part of the report deals with the existing business model and showcases the business as it exists in its current state. For this an extensive study of the internal environment of the business was done using various tools such as the business model canvas, SWOT analysis and financial break even analysis. The next step was to study the external factors related to the business and for this an analysis of secondary research data was carried out using various IT tools such as word crawlers, topic modelers and word clouds. This helped us study the food dynamics in the geographical vicinity of Sicilian Pizza, by checking which types of restaurants were more preferred by consumers, and then also by comparing the various players in the pizza market to see how they compared to each other. California Pizza, Broadway Pizza and Pizza Max were seen to have approximately 70% market share in between themselves, with the remaining 30% divided amongst the rest of the restaurants, including Sicilian Pizza. The next step was to gain some essential consumer insights related to pizza, and food in general. This would allow to put forward actionable recommendations that the company can implement to increase its customer footfall. For this, initially we conducted focus groups and in-depth interviews to filter out the common and recurring themes. Our target audience were mainly the people from the general vicinity of Sicilian Pizza, including both pizza lovers and people who did not like pizza. After the qualitative research, several themes were highlighted related to pizza references. The major theme was taste, which is a subjective attribute of pizza and the most important. Other. portent themes are the variety of available sauces, quantity and quality of cheese used, freshness of the pizza, and in ally the mode of getting the pizza (whether dine in or delivery). A questionnaire was developed to validate our endings with quantitative data, and to have results which were more representative of the overall populace of that area. The conclusions and the derived recommendations are then presented in the proposed business plan. Implementation of entire proposals will increase the chances of Sicilian Pizza achieving a sustainable growth in their business by identifying. e right market and right product.

Recommended Citation

Javed, S. O., Riaz, K., Muzammil, M. J., Jafrani, B. J., & Khan, R. A. (2018). Business plan for Sicilian pizza . Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/131

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Pizza Business Plan Template

Written by Dave Lavinsky

Pizza Business Plan

You’ve come to the right place to create your Pizza business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pizza businesses.

Below is a template to help you create each section of your Pizza business plan.

Executive Summary

Business overview.

Papa Jack’s is a new pizza restaurant in the Cincinnati, Ohio area that will serve residents, businesses and local schools. The restaurant will primarily be a dine-in establishment, but will also offer delivery and pick-up. The pizzeria offers an extensive menu that includes pizza, sandwiches, pasta, salads, desserts, and drinks. All of our food is made from unique and authentic Italian recipes created by the founder himself.

Papa Jack’s is founded and run by Jack Russo. Jack has spent the past 15 years in the restaurant industry, working as a waiter, chef, and restaurant manager. His experience in the industry has given him the knowledge and skills needed to run all aspects of a pizza restaurant.

Product Offering

Papa Jack’s will offer a full menu of pizzas, salads, sandwiches, and desserts. Pizza selections include thin crust, pan and stuffed, while pasta options include all traditional Italian specialties like spaghetti and meatballs, fettuccine alfredo and lasagna. Sandwiches include Italian Beef, Sausage and Chicken Parmesan.

The restaurant is also available for private events and catering.

Customer Focus

Papa Jack’s will serve the residents and workers of Cincinnati, Ohio and the immediately surrounding areas. The area is home to thousands of families and students who are always looking for high-quality pizza restaurants. Cincinnati is also full of hard-working laborers who need high-quality dine-in and takeout options after a hard day of work.

Management Team

Papa Jack’s is founded and run by Jack Russo. Jack has worked in the restaurant industry for 15 years and is knowledgeable of the operations and standard procedures of running a restaurant. Jack is also a well-respected chef who has made thousands of pizzas and other Italian dishes throughout his career. After spending years working at other restaurants, Jack has decided to run his own pizza restaurant where he can sell pizzas made from his own unique and authentic recipes. Though Jack has experience managing a restaurant, he will hire other management staff to help him run Papa Jack’s.

Success Factors

Papa Jack’s will be able to achieve success by offering the following competitive advantages:

• Location: Papa Jack’s location is near the center of town, giving us access to commuters going and leaving, local office workers, students and passersby. We also offer adequate parking making it easy for customers to patronize us.
• Great pizza and service at an affordable price: The pizza restaurant will offer dine-in, home delivery and carry-out services, providing convenience to our customers and further extending our market reach.
• Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, Jack Russo knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.

Financial Highlights

Papa Jack’s is seeking a total funding of $400,000 to launch its pizza restaurant. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Restaurant design/build: $200,000
• Equipment, supplies, and inventory: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing costs: $30,000
• Working capital: $20,000

The following graph below outlines the pro forma financial projections for Papa Jack’s.

Company Overview

Who is papa jack’s, papa jack’s history.

Papa Jack’s was founded by Jack Russo. Jack has worked in the restaurant industry for 15 years and is ready to apply his experience and skills in his own pizza restaurant. His experience as a chef has helped him create an extensive menu made from his own unique and authentic recipes.

Jack incorporated Papa Jack’s on February 1st, 2023 and was able to achieve the following milestones since then:

• Developed the company’s name, logo and website
• Created the menu
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the restaurant industry

Papa Jack’s Services

Industry analysis.

The pizza industry has grown over the past five years due to rising consumer spending and changing preferences. Consumer spending is expected to increase an annualized 3.0%, as unemployment declines and economic conditions improve. As a result, the pizza industry has benefitted.

Changing consumer preferences have altered the industry over the past five years. Americans have become more concerned about their health and the food they eat, moving away from food high in fat, salt and sugar. Organic, locally grown and gourmet food has become more popular, and pizzerias are offering a greater array of flatbreads and whole-wheat and gluten-free crusts as a result. Consumers have also been indicating a preference for quick-service pizza shops, where pizza can be ordered online, rather than traditional, sit-down pizza restaurants.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order, expecting seamless internet interfaces that make it easy to customize pizza preferences.

Customer Analysis

Demographic profile of target market.

The following are the precise demographics of the Cincinnati area:

Customer Segmentation

Papa Jack’s will primarily target the following customer profiles:

• Local workers

Competitive Analysis

Direct and indirect competitors.

Papa Jack’s will face competition from other companies with similar business profiles. A description of each competitor company is below.

Pizza Garden

Pizza Garden was founded in 1988 and opened its first franchise a year later. Pizza Garden has nearly 14,000 restaurants, about 60% of which are in the United States. Similar to its competitors, the company focuses on a franchise model, with over 90.0% of Pizza Garden restaurants operating under franchise or license agreements.

Pizza Garden’s menu features a range of pizzas, offering a variety of toppings suited to local preferences and tastes. Many Pizza Garden locations also offer pasta and chicken wings. Pizza Garden offers casual dine-in, delivery and carryout.

City Pizzeria

Founded in 1985, City Pizzeria is one of the largest pizza restaurant chains in the United States. The company operates and franchises pizza delivery and carryout. The company operates in all 50 states and in 34 countries.

City Pizzeria’s menu includes pizza, and other side items such as breadsticks, cheese sticks, chicken wings and desserts, all made of quality ingredients on a consistent basis. The company’s quality control center system takes advantage of volume purchasing of food and supplies and provides consistency in fresh dough production. The company’s marketing strategy has increasingly been focused towards online and digital marketing in response to increasing consumer use of online and mobile technology.

Checkers Pizza

Checkers Pizza has grown to over 14,800 company-owned and franchised locations worldwide since its founding in 1960. Checkers Pizza operates in all 50 states and has locations in more than 70 countries. Furthermore, it is the second-largest pizza company in the world. Checkers Pizza sales are primarily generated through its pizza delivery business. As a result, the company focuses on securing its position within the industry by providing convenient store locations and an efficient supply chain.

Checkers Pizza’s menu varies regionally, but is primarily focused on Italian-American entrees and side dishes. They recently added artisan-style pizzas and added handmade pan pizza to their menu. They also have pasta, chicken, bread bowls, desserts and oven-baked sandwiches.

Competitive Advantage

Papa Jack’s will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Papa Jack’s will offer the unique value proposition to its clientele:

• Moderate price point
• Offering a convenient location that offers dine-in, delivery and carry-out options
• Family-friendly environment
• Providing excellent customer service

Promotions Strategy

The promotions strategy for Papa Jack’s is as follows:

Papa Jack’s will initially give free pizza samples to passersby to enable them to taste the quality of our products and learn about us.

Website/SEO

Papa Jack’s will develop a professional website that showcases pictures of our pizzas, drinks, and other food offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Jack Russo will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the restaurant and popular items on the menu. The company will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Papa Jack’s is confident that its existing loyal clients will spread the word and refer the pizzeria to residents who may not be familiar with it. The pizzas speak for themselves and word will quickly spread around town of the delicious pizza and food that Papa Jack’s has to offer.

The pricing of Papa Jack’s will be moderate and on par with competitors so customers feel they receive value when purchasing our pizzas and other food items.

Operations Plan

The operations plan for Papa Jack’s is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

• Jack Russo will be the Owner and Restaurant Manager of Papa Jack’s. He will oversee the general operations of the restaurant, help out with customer service, and help out in the kitchen.
• Jack will hire an Assistant Manager to help him manage the staff and run the general operations of the restaurant.
• Jack will also hire an Administrative Assistant to help out with the administrative and executive functions of the company.
• As the restaurant grows, Jack will hire several waiters, chefs, and other staff to run the service functions of the pizzeria.

Milestones:

Papa Jack’s aims to open in the next six months. The following are the milestones needed in order to obtain this goal.

• 3/202X – Finalize lease agreement
• 4/202X – Begin interior design and construction
• 5/202X – Social media and advertising campaign begins
• 6/202X – Final walk-through of construction and build-out
• 7/202X – Order and pre-stock inventory; hire key employees
• 8/202X – Grand opening of Papa Jack’s

Financial Plan

Key revenue & costs.

Papa Jack’s revenues will come primarily from selling pizza, sandwiches, pasta, drinks, and other food items.

The major costs for the company will be food costs and salaries. In the initial years, the company’s marketing cost is expected to be high, as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Year 5 : 110
• Annual lease: $100,000
• Average order value: $25

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Pizza Business Plan FAQs

What is a pizza business plan.

A pizza business plan is a plan to start and/or grow your pizza business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pizza business plan using our Pizza Business Plan Template here .

What are the Main Types of Pizza Businesses?

There are a number of different kinds of pizza businesses , some examples include: Franchise Pizza Shop, Full Service Pizza Shop, and Quick Service Pizza Shop.

How Do You Get Funding for Your Pizza Business Plan?

Pizza businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pizza Business?

Starting a pizza business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pizza Business Plan - The first step in starting a business is to create a detailed pizza business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pizza business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pizza business is in compliance with local laws.

3. Register Your Pizza Business - Once you have chosen a legal structure, the next step is to register your pizza business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pizza business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Pizza Equipment & Supplies - In order to start your pizza business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pizza business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Other Helpful Business Plan Templates

Franchise Business Plan Template Restaurant Business Plan Template Fast Food Business Plan Template

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Pizzeria Business Plan

Start your own pizzeria business plan

Pizzeria del Causamali

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Pizzeria del Causamali is a new player in the restaurant industry.  The restaurant is in a comfortable, familiar, small town that has a strong need for additional dining options.  Bolstered by the need for more choices in family-oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families in the Deauville area.

The Deauville’s population is rapidly growing with new subdivisions and young families moving to the rural suburb of the Hewgton area.  It is Pizzeria del Causamali’s strategy to exploit the first-mover opportunity and establish itself as the preferred pizza provider to the area.  We believe a locally-owned restaurant is the best option to serve the rapidly growing population with a fresh, unique menu as opposed to a national chain franchise.

This business plan calls for an exciting, profitable start-up year ahead with future forecasted growth as we meet the demands of the community.  In all, this plan describes a healthy company with good growth prospects, looking to manage its orderly growth in the near future.

1.1 Mission

Pizzeria del Causamali creates a friendly and pleasant atmosphere for customers in a well-designed, and productive environment in which people can work happily.  We are sensitive to the look and taste of good pizza as well as to high-quality ingredients.  We look to provide the best possible value to our customers who desire great tasting pizza and to provide customers with the satisfaction of receiving a great value, both tangibly and intangibly.  Additionally, we are the first home-deliverer of pizzas in our area. 

Our customers are our neighbors as we are residents of our market area.  We will also create and nurture a healthy, creative, respectful, and fun working environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the product we produce.  We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their investment and risk.

1.2 Keys to Success

The keys to success in this business are:

• Delivering the customer value proposition. 
• Marketing: promoting a new company, product, and delivery channels to a rural community. 
• Product quality and consistency. 
• Pricing effectively with respect to the project quality and customer value proposition.
• Family-oriented atmosphere with occasional nights of family entertainment.
• Management: products delivered on time, costs controlled, marketing budgets managed.  There is a temptation to fixate on growth at the expense of profits.
• Reporting and controls in place for inventory and financials.

1.3 Objectives

The objectives for Pizzeria del Causamali are:

• To establish the market presence needed to support marketing and sales goals and to attract customers. 
• To reach healthy monthly sales by the end of the year, and average monthly sales increasing modestly by steadily through Year 3. 
• To achieve double digit profit margins. 
• To develop top-rated relationships with 2-4 well-respected, all encompassing distributors.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Pizzeria del Causamali is a privately-owned pizza restaurant offering a product menu that does not currently exist in the area and first to offer home delivery.  Our customers are many of the young families and students in the area.

2.1 Company Ownership

Pizzeria del Causamali will be established as a limited liability company (LLC) with Marion E. and Marianne K. Bruxellesprot as the sole owners.

2.2 Start-up Summary

Our start-up costs cover the renovation of the occupied store space, professional fees, and expenses associated with opening our first location.  The start-up costs are to be financed by direct owner investment, financial institutions, and private investors.  The assumptions are shown in the following table and illustration.

Pizzeria del Causamali offers high quality pizza to a growing community that currently has limited availability of restaurants and no availability to delivery.  At start up we will be open for dinner 4 p.m. to 10 p.m. Sunday – Thursday and 3 p.m. to 11 p.m. Friday and Saturday.  We will consider opening earlier and serving lunch if there is a demand, and if forecast and financial analysis can justify the increased costs.

Our menu will include 4 sizes of pizzas with various combinations of toppings.  Predefined, high-margin pizzas will be highlighted on the menu.  Additionally, breadsticks, beer, and soda will be included in the initial menu offerings.

Market Analysis Summary how to do a market analysis for your business plan.">

Our primary target market is people who desire a comfortable, family-oriented environment for dine-in pizza.  Our secondary target market also desires a delivery service for pizza, or a take-out approach.  There is overlap of these segments.

Deauville and its surrounding communities are a growing middle-class area with nearly 14,000 residents.  A majority of these residents are families of four or more.  The boom in the area is primarily in response to an exodus of families moving out of the over-populated areas and into a more rural setting. 

According to a Growth Plan Deauville conducted in 2001, population within Deauville is expected to increase.  However, the number of persons per household is expected to decline, meaning the need for additional housing in Deauville will continue to grow.  From the same plan, population is listed as being evenly distributed by age groupings, with approximately 33% of the population being minors.  Another 40% are less than 54 years of age, indicating a major concentration of the Deauville population being families.  The report forecasts there being nearly 1,900 households in the Deauville by 2005.  This is driving the need for more quality, family-oriented restaurants.

Additionally, Deauville residents frequently visit the building in which Pizzeria del Causamali is located. Tanning and video rental businesses are adjacent to the restaurant, so we are providing a new convenience for families to select a movie and pick up a pizza.

With the expected continued growth in the area, estimated at 7% annually, opportunities to serve Deauville and its surrounding communities will increase.  The company will sell predominantly to individuals, but it will also accept some catering jobs to individual parties, schools, and company functions in the Deauville area.

4.1 Market Segmentation

4.2 Target Market Segment Strategy

Including Deauville and its surrounding areas, no pizza establishments exist.  In Deauville one to two restaurants serve pizza, but not as a primary menu item.  These pizza outlets are in taverns which are not conducive to family-type atmosphere.  No eating establishments in the Deauville area provide home-delivery service.

4.3 Service Business Analysis

Other family-oriented restaurants in the area include:  Subway(R), What’s Cookin’ diner, and Colonial House supper club.  Subway serves sandwiches, wraps, and salads, none of which are direct competition to the pizza establishment.  The diner is open until 2 p.m. each day and focuses on the breakfast crowd, with a limited sandwich availability for lunch.  The supper club has a Chicken and Pizza buffet once a week for approximately $6; the pizza served as part of the buffet are frozen pizzas.

Other restaurants in Deauville are taverns and are not conducive to family activities.  One of the bars in Deauville serves a homemade pizza.

In conversations with an independent pizza operator in Lakeshore Haven, an hour’s drive away, he indicated pizza sales in his community are thriving despite competition from 4 other pizza establishments, including Pizza Hut(R).  While exact figures were not shared, he indicated a high level of penetration into the pizza market in his area with profitable margins.  He also provided suggestions and tips to minimize costs, and components of his restaurant he would do differently, including payroll handling, vendors, and layout. 

4.3.1 Competition and Buying Patterns

There is minimal competition for pizza in the Deauville area, besides the bar establishments previously mentioned.  The closest locales for pizza to the Deauville area are Bolingbrooke, Avro, and de Havilland.  None of these competing pizza locations deliver to the Deauville area.  Additionally, Pizzeria del Causamali would be the only family-oriented, non-smoking restaurant in Deauville.

Strategy and Implementation Summary

Our strategy is based on delivering a strong customer value proposition in a niche market.  The world is full of small, family-oriented towns that do not have endless opportunities for dining out.  We are looking to offer the Deauville and its surrounding areas a new choice in food options. 

• What begins as a need to satisfy a need in the community, can eventually turn into a mainstay in the small town community. 
• We are building our marketing infrastructure so that we can eventually reach additional towns with the same offering. 
• We focus on satisfying the needs of small towns. 

5.1 Competitive Edge

Our competitive edge is to be first-to-the-market with pizza in a friendly, non-smoking, family-oriented dine-in experience, and first-to-the-area with food delivery.

Additionally, the location of Pizzeria del Causamali is crucial as a convenience model to customers.  Deauville residents frequent the video rental store adjacent to the restaurant.  This location is directly in the center of activity in this rural community–it is within walking distance of the middle and high schools, the local church, and within 2 miles of the existing large subdivisions and apartment complexes in the area.

5.2 Marketing Strategy

To drive customers to Pizzeria del Causamali, we will employ several techniques outlined below.

Advertising in Bolingbrooke Post ,  de Havilland Buyer’s Guide ,  Deauville Register , and Deauville Shopping News will be used to promote the Grand Opening of Pizzeria del Causamali.  As part of the advertising, a coupon will be available to customers.  Intermittent newspaper advertisements will continue throughout the year to promote upcoming events.  Most initiatives will focus on the local Deauville papers as the target of these papers is specifically the Deauville residents.  Additional marketing efforts will come in the form of on-box coupons for future purchases.

Additionally, family-oriented events will be hosted by Pizzeria del Causamali to attract customers such as trivia nights, birthday parties, and prize giveaways.  Frequent buyer cards will be employed to entice repeat customers.  Pizzeria del Causamali will also sponsor a local Little League baseball team, and a bowling team to publicize the restaurant within the community events.

Future plans of working in coordination with the adjacent video store to offer “bundle savings” if both pizza and video rentals are purchased will be pursued within the second year of operation.

5.3 Sales Strategy

The Deauville area has expressed its need for additional restaurants, specifically a desire for pizza.  Because of this, there is pent-up demand for pizza in this area.  We will expect a high rate of sales growth within the first 3 months as this customer desire is met.

For the next year, we continue to focus on a growing presence in the community and advertising heavily throughout the community.  As a major convention center and water park open in nearby Fairchild, we will focus our attention on becoming the recognized provider of pizza to that establishment.

5.3.1 Sales Forecast

Our sales forecast assumes a modest change in annual costs to accommodate new entry into the market. 

We are expecting to increase sales modestly but steadily over the next year, which is a respectable growth rate.  The growth forecast is assumed given this is a new product for the area using new channels of availability.  We are not projecting significant change in the product line, or in the proportion between different lines. 

Based on industry averages and the absence of competition for pizza in the Deauville area, we are predicting an average of 25 pizzas sold each week night (Sunday – Wednesday).  On the weekends (Thursday – Saturday), we are estimating 40 pizzas are sold each day.  Of those pizzas ordered, we are expecting approximately 1/3 to be dine-in customers.  Those customers dining in will most likely order drinks and/or beer (on average 4 for each family).  Additionally, we are estimating that approximately one-third of the pizza orders will be accompanied by an order for breadsticks.  Our estimated average prices for each item are as follows:

• Pizza:  $12
• Breadsticks:  $2.50
• Beer:  $2.50/pint
• Drinks:  $1.70 refillable

5.4 Milestones

The following table lists important program milestones, with dates and managers in charge, and budgets for each.  The milestone schedule indicates our emphasis on planning for implementation. 

Web Plan Summary

The Pizzeria del Causamali website will be the virtual business card and portfolio for the company, as well as its online “home.”  It will showcase the history, product information, and offers for Pizzeria del Causamali.  Special online-only offers will be made available on the website, along with customer’s opportunity to sign-up for email news and offers. 

The Pizzeria del Causamali website needs to be a simple yet classy and well designed website that, at the same time, is in keeping with the latest trends in user interface design.  Customers will be coming to the site for product information, history, and offers. 

Future elements of the site can contain online ordering, if customers express an interest in this functionality.

6.1 Website Marketing Strategy

Our Internet marketing activities will be focused on product information and offers.  Future opportunities exist in offering online ordering.

6.2 Development Requirements

The Pizzeria del Causamali website will be initially developed with few technical resources.  A simple hosting provider, Yahoo! Web services, will host the site and provide the technical back end.  The owner’s expertise in professional Web development will lead this effort. 

The user interface designer will work with a graphic artist to come up with the website logo, and the website graphics. 

The maintenance of the site will be done by the owners.  If the website rolls out future development such as newsletters and online ordering, the internal staff at Pizzeria del Causamali will design, implement, and execute the technology.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

We are a small company owned and operated by Marion and Marianne Bruxellesprot, husband and wife, as a partnership.  Management style reflects the participation of the owners.  The company respects its community of co-workers and treats all workers well. 

Marianne Bruxellesprot is a 1998 graduate of University School of Business with High Honors and Distinction in Business.  Her experience with general business, technology, and operations is a great asset to this venture. 

Additionally, Otho Colderobby is an advisor to the owners.  Otho is a 1991 graduate of State College with a degree in Economics.  Furthermore, Otho graduated in 1995 with a Masters in Business Administration from University School of Business with emphases in Marketing and Finance.  Otho held a senior finance management position with Frito Lay for 5 years.  Otho is currently a managing consultant with a marketing strategy firm.  He also spent 5 years in a strategic services consulting practice.

7.1 Personnel Plan

The personnel table assumes a level need of employees, and 5% per annum pay raises.  Staffing for a 7-day a week restaurant necessitates two shifts.  In addition to the hours open for serving we anticipate an additional hour before opening for prep and as much as an hour after closing for cleanup.  This is approximately 8 hours of staffing necessary Sunday – Thursday and 10 hours on both Friday and Saturday.

The two kitchen lead positions are part-time, earning $9/hr.  The kitchen leads will serve as the shift leaders of the kitchen/wait staff.  Kitchen staff will serve as the wait staff.  There will be one dedicated dishwashing position per shift.  Wages for kitchen/wait staff, dishwashers, and delivery drivers, who are all part-time, are $6/hr, with opportunities for all to share the combined earn tips.  It is imperative the people serving as the kitchen lead are over 21 and can legally serve alcohol.

Hourly part-time positions as kitchen/wait, dishwashing, and delivery staff average out to be approximately 30 hours per week each.  Delivery staff will work 5 hour shifts each night, with an extra delivery staff member added on Thursdays, Fridays, and Saturdays.  During the week if this person is not delivering, they will work in the kitchen as needed, directed by the kitchen lead.

Financial Plan investor-ready personnel plan .">

The financial picture is quite encouraging.  We will be slow to take on debt and heavily investing our own assets, but with our increase in sales we do expect to apply for a credit line with the bank, to a limit of $50,000.  The credit line is supported by assets.

8.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following table.  The key underlying assumptions are:

• We assume a fairly high-growth economy for pizza in the Deauville area, given the lack of competition and interest in having a pizza restaurant available in the area and pent-up demand. 
• We assume, of course, that there are no unforeseen changes in technology to make our products immediately obsolete. 
• We assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.

8.2 Break-even Analysis

Our break-even analysis is based on running costs, the “burn-rate” costs we incur to keep the business running, not on theoretical fixed costs that would be relevant only if we were closing. The essential insight here is that our sales level seems to be running comfortably above break-even. 

8.3 Projected Profit and Loss

We expect to be profitable in the first year, with profits increasing over the next two years, as we establish a loyal customer base.

8.4 Projected Cash Flow

The following table and chart is the projected cash flow for three years.

8.5 Projected Balance Sheet

As shown in the balance sheet in the following table, we expect a healthy growth in net worth.  The monthly projections are in the appendices. 

8.6 Business Ratios

Standard business ratios are included in the following table.  Industry profile ratios are shown for comparison, and are based on Standard Industrial Classification (SIC) code 5812.0600, Pizza Restaurants.  The ratios show a plan for balanced, healthy growth.  Our return on sales and return on assets remain strong in percentage terms. 

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39 Small Business Ideas in Pakistan to Start in 2024

Home » Lifestyle » 39 Small Business Ideas in Pakistan to Start in 2024

Having a secondary source of income is always a good way to manage your finances. Depending on your expenses, it may also help you increase your saving, giving you greater freedom to follow your dreams. So, if you are also on the hunt for a doable side hustle to increase your income without quitting your day job, this blog is for you.  Here we have rounded up 39 business ideas in Pakistan that are best suitable for small-scale investors.

39 Best Small Business Ideas in Pakistan to Start in 2024

Now, without further ado, let’s begin with our list of the best startup ideas for 2023. 

Real Estate Investment

Real estate market is touted as one of the most lucrative investment avenues in Pakistan — and rightly so. The value of properties in many major cities across the city has sky-rocketed in recent years. Those who have invested in credible and well-located projects have already set their eyes on short-term and long-term capital gains. 

Expected Returns on Lucrative Real Estate Projects

Keeping in view the upward price trends, real estate investors can enjoy up to 60-70% capital gains and a rental yield of around 7-8%. If you want to learn more about the ROI and rental yield in real estate , check out these blogs.

Technically, it is not one of those business ideas in Pakistan that require small investment, but with a few tricks, you can increase its affordability factor. Wondering how? Keep reading to find out.

Tips to Make an Affordable Real Estate Investment

Have a limited amount to invest in one go? Don’t worry! Here are some interesting tips and affordable property investment options for you to explore.

Go for Properties with Easy and Flexible Payment Plans

You’d be surprised to know that you can invest in some under-development property projects for as low as PKR 10,000 a month. In such projects, you can book your desired property with a down payment of around PKR 100,000-150,000. However, it is important to only invest in real estate projects. They might cost you a little more, but your investment will definitely be in safe hands.

Zameen.com’s New Projects portal has plenty of interesting options available for property investors. All you have to do is to select your desired city and start exploring lucrative investment opportunities around you. Also, projects marketed and sold by Zameen.com ensure reliability and profitability to both short-term and long-term investors.

Search for a Low-Cost House for Sale

Buying a newly constructed house with a limited budget is still possible. Yes, you read it right. So, to help you find some budget-friendly property options, the experts of Zameen.com have compiled listings of low-cost houses available in major cities across Pakistan, including Karachi , Lahore and Islamabad . Investing in a low-priced residential unit is probably the best way to make an affordable real estate investment. 

Buy and Renovate/Remodel an Old House

If the structure of the property has deteriorated, it might’ve already lost a good chunk of its real estate value. Depending on your interest, you can invest in such properties and restore them to earn profit. Buy a property that is in bad shape, renovate or remodel it, according to its condition, structure and market demand. 

Narrow down your search to old and small-sized houses to make your property hunt easier. Keep a budget of around PKR 30-40 lakh in mind. Make sure to avoid these renovation mistakes while working on your project. 

Dropshipping

Can you start dropshipping in Pakistan? Well, the answer to this question is a definitive yes. In fact, it is one of the best low-cost business ideas in Pakistan that doesn’t require large up-front capital. You can easily run and manage a dropshipping business in your spare time. 

Here’s How Dropshipping Business Works

With a dropshipping business model, you can easily run your entire business from your laptop. The only thing that needs a lot of research is identifying the top-selling products.

Everything becomes easy once you are done with that step. You can fetch the required products, use affiliate marketing to promote your products, ship orders, and offer customer support. You can manage all these business operations while sitting on your couch.

Now, let’s find out how to set up a dropshipping business in Pakistan.

Step-By-Step Process to Start Dropshipping in Pakistan

In recent years, dropshipping has become a popular option for start-ups. The business model requires small capital to get up and running. Also, setting it up is also easy. Here, we’ll elaborate on the entire process in a few simple steps, take a look!

• Set up your online store

To set up your e-commerce store, you have to get a third party involved. You’ll come across many dropshipping platforms in Pakistan suitable for small businesses. Some of the most popular ones include

Shopify : an easy-to-use platform for setting up online stores. The portal is famous around the world. Using Shopify, you can make use of different themes and templates to build your online store.

Daraz : It’s a name that needs no introduction. You can easily start your dropshipping business in Pakistan with this popular portal. You’ll be keeping the profit on your product while paying its wholesale price to Daraz. The entire process is automated.

AliExpress : AliExpress dropshipping follows the same traditional dropshipping business model, which makes it quite convenient for new businesses. Copying the product from the AliExpress market, deciding on your own markup/profit margin and shipping it to your customers directly from your store. 

Amazon : Another option to consider for aspiring dropshippers in Pakistan. However, setting up an Amazon store isn’t easy. Owing to the questionable track record of many Pakistani sellers, Amazon has put stricter policies in place for local dropshippers. It could immediately block your account upon negative feedback. Dropshipping at Amazon is highly popular around the world, but since it has very strong customer-centric policies, running an Amazon e-store from Pakistan is currently a bit too risky.

• Choose the type of products for your e-store

Do market research to decide on the supplies for your dropshipping store. Get in touch with a suitable supplier of your desired products. Once you’ve selected your supplies, you can simply post the products on your store with your own offer price. 

• Gaining Customer Base

Social media platforms are a good way to market your dropshipping business nowadays. You can promote your products/services on platforms like Facebook, Instagram and/or LinkedIn, depending on the nature of your business. Target your audience online for a higher conversion rate. With the latest metrics, make sure to reach out to the relevant audience to convert your visitors into leads and eventually, customers.

Increase Your Dropshipping Knowledge

Before you jump into the field and start handling things practically, equip yourself with as much dropshipping knowledge as possible. You can also Hire an expert to run your business for you, but it wouldn’t be a long-term solution. Also, if you don’t know the functionalities involved in drop shipping, you’d always depend on others to guide you. 

From developing and designing your e-commerce platform to marketing it, you should know at least a little about everything. Of course, you won’t be able to do everything yourself, but having technical know-how about every aspect of your business would make a lot of difference.

Investing Money in a Dropshipping Business in Pakistan

Thinking of starting your own business venture with a small amount of money? Dropshipping would be a great option for you. The minimum amount of money you’ll need to invest in dropshipping in Pakistan is around PKR 100,000. It would be enough to put your product/services on the market. 

Restaurant/Coffee Shop

Pakistan is a country of foodies. In many cities around the country, the best outing spots for families are usually local restaurants and coffee shops. It is not necessary to open a fancy eatery or cafe to make it successful. 

The very first thing you can do is to reach out to other people running similar businesses. They may be in your social circle or professional network. If not, then you can use Facebook groups and communities to post your questions/queries to fetch relevant information. 

How to Set Up a Restaurant or a Coffee Shop

Opening a coffee shop is one of the most feasible small business ideas in Pakistan. Here’s how to get started

Business Plan: Are you willing to skip your business plan because you think “it’s too much work”? Don’t do that. Having a business plan in place is crucial for each stage of setting up and running your coffee shop or small restaurant business in Pakistan.

Select a Suitable Location: Go for popular business locations in Karachi, Lahore, Islamabad and other major cities in Pakistan. Keep a monthly rent expense of around PKR 30,000-100,000 in mind, depending on your location. 

Required Staff: Wondering how many staff members you’d need for your coffee shop business? Ideally, there should be around 5 workers assigned different tasks. 

Business Hours: Most people like having their coffee before going to work early in the morning. So, try to open your shop at 8 am in the morning and close it at around 10.30 to 11 pm. The closing time for your business may also depend on its location and permission from authorities.

Supplies and Equipment: You cannot run your coffee shop without these two elements. Reach out to coffee wholesale suppliers. They may offer you fine-quality coffee at reasonable prices. Also, use your friend circle or groups on social media to look for people selling slightly used coffee shop equipment. It would be a good way to save some money.

Deciding the Menu: Come up with an interesting coffee shop menu. Offer different types of freshly brewed coffee, such as Espresso, Mocha, Cappuccino, Latte, Cold Coffee, etc. Also, add an interesting variety of sides to your menu like doughnuts, sandwiches, pastries, and cookies. Try to buy these confectionaries from a high-end bakery in bulk quantities. You can also collaborate with them to use their brand name. They may offer you their products in bulk quantities at wholesale rates. Make sure your menu is visible to people passing by. It is a good way to attract customers.

Market Your Coffee Shop: Once you have set up everything, your next goal is to grow your business. Use different types of conventional and online marketing tactics. You can also collaborate with food delivery companies like FoodPanda, Careem and Bykea. 

Coffee Shop Investment in Pakistan

Here’s a breakdown of the investment required for starting a coffee shop business in Pakistan.

You need to set aside a budget of up to 10 lacs for starting your venture. This amount covers your initial rental expenses, security, renovation/remodelling, equipment, advertising budget and backup plans, among other expenses. 

For a more detailed breakdown, refer to the table below:

Print-On-Demand T-Shirts

If you are looking for a low-cost startup idea in 2023, then get started with the print-on-demand t-shirt business. It is another form of dropshipping business model. However, in this business, your focus should be on customizing products as per your customers’ requests. 

Along with t-shirts, you can also sell caps, smartphone cases, hoodies, tote bags, and other types of accessories. Using memes and witty slogans on your products would be a good way to attract new customers, especially teenagers.

How to Start Your Print-On-Demand T-Shirt Business in Pakistan

• First of all, you’ll need a graphic designer. If your design skills are good, you wouldn’t need one. Otherwise, you’d need to hire one. Check for platforms like Fiverr, Upwork and LinkedIn.
• Buy plain t-shirts in bulk quantities. It would be cheaper and result in more profit. 
• Make sure the fabric of your t-shirts is good. It is important for your brand’s credibility.
• Use platforms like Facebook, Instagram and other online marketplaces to market and sell your products.

Fish Farming

According to a recent survey, fish farming is among the fast-growing food production segments in the world. As the name suggests, it is the process of breeding and raising marine animals commercially. Let’s show you how this business model works.

How to Start Fish Farming in Pakistan

• Identify the right type of fish and other edible aquatic species.
• Keep in mind the preferences and choices of your target market.
• Dig a pond if you have soil around your home or arrange water containers.
• Other equipment you’ll need include water pumps, fish graders, aeration devices, and water testing tools, among other things.
• Also, keep in mind that seafood in Pakistan is best sold in winter, so harvest accordingly.

Urban Farming

Urban farming is a great low-investment business in Pakistan. You can set up an urban farm in your backyard, lawn or terrace or any other outdoor space. Once you’ve grown your own fruits and vegetables, you can eat them or sell them at a local store. With consistent farming habits, you can turn it into a profitable business, specializing in any particular local produce. 

How to Set Up an Urban Farm in Pakistan

• Dedicate an outdoor space, which is properly landscaped and not infected with pests.
• Use pesticides if necessary before setting up your organic garden.
• Select fruits and vegetables for harvesting that can grow well in your region. 
• Take urban farming workshops, if possible, to properly take care of your harvest.
• Make sure to plant some flowers to attract pollinating bees that naturally improve the quality of your crops.

Poultry Farming

Counted among the most popular small business ideas in Pakistan, poultry farming is an integral part of our agriculture sector. It employs more than 1.5 million people in the country. A poultry farming business can be about chicken breeding/hatchery or meat production. However, setting up a hatchery business is more convenient than meat production. 

Poultry Farming Investment in Pakistan

A lot of sources on the internet quote that starting a poultry farm business in Pakistan requires a large investment. Well, we’d like to say otherwise in this regard. Don’t buy a large piece of land, it’s the most common mistake people make. Many investors assume starting big would yield more profit.

Everyone knows the volatility of the agricultural sector these days in terms of prices. It would be wise to begin your venture with a small investment. You can set up a small-scale hatchery business by investing PKR 100,000 at first. 

Once your operations are streamlined, your livestock is performing well and you are making profits, you can go for expanding it by putting in more capital. 

How to Start a Poultry Farming Business in Pakistan

• Once you have decided on the capital and type of poultry farming business, you need to look for the necessary resources.
• Set up a suitable environment for the animals where they’ll be living and breeding.
• You’ll have to buy livestock and take care of their feed. Get in touch with people who already own and run a poultry farm to get useful and practical advice. 
• Make sure to get your chickens vaccinated to protect them from seasonal viruses and diseases. Don’t invest in low-cost and untrusted doses of vaccination, they may be harmful to your animals. 
• Keep a regular check on the health of your chickens. They may easily get sick because of the changing weather conditions and pass on germs virally to other animals. Don’t hesitate and call a vet immediately if need be.
• Also, it is crucial to maintain ideal temperatures if you want your livestock to thrive.

Beauty Salon

Setting up a beauty salon requires more capital than many other startup ideas in Pakistan. To make your salon business a profitable stream of income, you should have good beautician and communication skills. Hire experienced staff members. Train them, if necessary. Depending on your PR, you can also ask online influencers and internet celebrities to market your salon. In return, you can offer them free services.

Things You Need to Set Up a Beauty Salon

• The very first thing you need is a work permit and authorization from the local authorities for opening up a salon.
• Start with a few basic services if you have a limited budget. 
• Once your business starts getting customers, you can then expand your service menu to attract a wider audience.
• Do a survey of other salon businesses in your area and make sure to offer services at competitive rates.
• Have interior arrangements and invest in the right salon equipment.
• Distribute pamphlets and brochures, and use social media to market your business.

Publish an E-boo k

If you have good creative writing and research skills, you can use them to publish your very own eBook. It is far easier and cheaper than publishing a physical copy. It is also among the best online business ideas in Pakistan. 

E-Books are now a part of a rapidly growing industry where people are making a lot of money. You’ll come across a large audience of avid readers who prefer digital publications because they are cheaper and more easily accessible. 

The reason we have included eBook publication in small business ideas in Pakistan is pretty obvious. The production and distribution costs of ebooks are quite lower than the physical ones. So, it is an easy place for aspiring writers to get started.

As an ebook writer, you can use tools like Visme, Jasper AI and Canva to begin your venture. Most of these tools offer free basic plans to help you start things off. Here are step-by-step instructions on how to publish and distribute your eBook. 

How to Publish Your E-Book in Pakistan

E-book publishing has grown into a multi-billion dollar industry. You can also benefit from it while living in Pakistan. The process is very simple and elaborated below:

• First of all, select your niche and identify your target audience.
• Pick a topic (either fiction or non-fiction) that’ll help your book stand out.
• Take as much time as you need to write and edit your book. Make sure you’re giving out your best.
• While putting it up on Amazon, Daraz or other similar online marketplaces, write a description that catches the attention of online users. It’s not like you’re summarising your book, instead, you give your prospective readers a reason to buy it.
• Make sure to upload a nice cover for your eBook. No matter what, people will always be judging a book by its cover.
• If your book gets successful, you can earn up to $1000 per month.

Offer Online Courses

Do you have skills and expertise in any particular field? If yes, then all you need is online tutoring skills to start earning money. You can use platforms like Skype, Google Meets or any other similar live chat portals to offer online classes. For notes and other course materials, you can create files in PDF format. 

How to Start Online Tutoring Business in Pakistan

• The best part about online tutoring is that you don’t need any particular degree or level of education. 
• Use word of mouth, social media groups, paid online marketing and classified ads to promote your business.
• Make sure the knowledge you are conveying is actually helping people.
• It would be good to become an affiliate of a recognised university or an online education platform.
• Giving certifications and accreditation will increase the level of credibility of your tutoring business.

Graphic Designing

With some knowledge of art and the internet, you can easily learn graphic designing. There are many free and paid courses available these days. For free courses, you can simply check YouTube. Channels like GFXMentor would be a great source of learning for you.

On the other hand, with paid courses, you can easily get certifications upon completion. It would be a plus, but you need to have really good skills. Once you have attracted a few clients, you can turn it into a fully-fledged business by hiring more resources. It is one of the best online business ideas in Pakistan with a small investment.

To upload your portfolio online, you can use world-famous platforms like Behance and Dribble for free. Having a good portfolio would be a great way to start things for a graphic artist and designer.

E-commerce Website

Do you want to run your own store but don’t have the resources and budget to set it up physically? Don’t worry. Everything is possible in the online world. There are many e-commerce websites nowadays that are earning well. You can set it up too. 

The only major investment in the entire business model would be the creation of a website. However, you can manage your stock in the later phase as per the demand.

How to Start an E-commerce Business in Pakistan

• The process is very simple. Create a website using the most popular e-commerce web development platforms, such as WooCommerce, Shopify, etc. 
• You can either focus on single or multiple categories of products on your website. It would certainly impact the business model of your business.
• There are many courier companies or ride-sharing companies that can be contacted to arrange deliveries.
• To market your business, you can use brochures, online ads, Facebook groups and other social media platforms. The way you promote your e-commerce website depends on the nature of your business. 

It is another great online business idea for people with good writing skills. There are many different online blogging platforms like WordPress.org or Google’s Blogger. Using such online portals will help you get started for free. Many bloggers these days are using affiliate marketing tactics to earn money. 

Useful Tips to Start Blogging 

• The aforementioned free blogging platforms will help you create a blog and get started.
• You need to focus on your niche and come up with enticing topics to attract the online audience.
• Knowledge of search engine optimization and marketing is very important for a blogger.
• Once you have pulled enough readers, dedicated followers and subscribers, you can start focusing on affiliate marketing.
• A successful blogger can earn anywhere between $1000-2000 a month. 

Vlogging is another form of blogging. The only difference is that you’ll be using videos instead of text to reach out to your desired audience. Vlogging needs more skills and effort. You need to be good at making video scripts, capturing videos and editing them later. The more interesting your video is, the more it’ll attract viewers.

The most popular platform used by vloggers today is YouTube. It is free to use and you can post any content you want, in line with YouTube policies for published content. Make sure not to copy videos from other channels or repost them. The last thing you would want on your YouTube channel is a copyright strike. If your channel is running successfully on YouTube, you can earn between $750-1500 a month. 

Food catering is also one of the most popular business models in Pakistan. The main thing that works in the catering business is public relations. You can start by serving in private gatherings and small events. 

Once your venture has established a good reputation, you can extend your services to catering corporate parties and popular events. To market your business, you can use platforms like Facebook and Instagram. Word of mouth would also make a big difference in terms of promoting your catering services.

How to Start Catering Business in Pakistan

• You need to have cooking and communication expertise to start a catering business. 
• Along with these basic skills, you also need a space for your setup. A kitchen, an office and probably a storage space would work.
• You can also outsource different catering equipment, if need be.
• It would be good to only make necessary investments at the beginning and try not to splurge.
• If your catering services start getting famous, consider expanding to attract a wider audience.

Photography

Photography is probably the best business idea in Pakistan for people with photography and editing skills. This business also works best for those with good PR. However, you can always create and upload a portfolio on social media and relevant websites. This will help you showcase your work to your potential clients. 

How to Start Photography Business in Pakistan 

• All you need is a good professional camera and the latest editing software. Due to such minimal requirements, it is considered one of the best small business ideas in Pakistan.
• You can be a freelance photographer at the beginning. Once you have enough experience and a customer base, you can set up a studio.
• A person with good photography skills and experience can earn up to PKR 60,000 a month. 

Don’t have a budget to open a restaurant? Fret not. You can go for the option of a food cart or a food truck. The most basic type of business model in this regard is a fries cart. However, in recent years, the concept of street food and food carts has become very popular. 

Food kiosks and trucks have become an important part of street culture around the world. Even in Pakistan, you’ll see them in popular markets and commercial districts of big cities like Lahore, Karachi and Islamabad. So, setting up a food cart is a thriving business idea, if properly executed. 

Freelancing

Ever since the emergence of high-speed internet and mobile technologies, freelancing in Pakistan is booming. If you want to be a freelancer and work for your clients remotely, you should develop a certain set of skills. For example, you can be a writer, graphic designer, web developer or digital marketing expert. 

Now let’s talk facts about the freelance industry in Pakistan and its exponential growth. As a country of youth, Pakistan is rubbing shoulders with many other countries in terms of increasing global competition for remote workers. If we take a look at stats from FY 2021-22, the local remote working sector reportedly made a staggering $400 million dollars at an unprecedented growth rate. 

Considering the market’s rapid growth, freelancing is one of the best small business ideas in Pakistan. Want to start off your remote working journey on the right foot? Follow these steps. 

How to Start Freelancing Business in Pakistan

• Focus on Your Expertise: Whether you are planning to freelance part-time or want to make it your full-time income stream, focus on your skills. Create and showcase the best of your work to your prospective clients as a writer, graphic designer, digital marketer or whatever expertise you have.
• Pick Your Clients Wisely: As a freelancer, you’ll have the privilege to be your own boss. It also means that you’ll have the liberty to pick your clients. It would be great to start offering your services to someone you know or use credible resources to find work. Don’t hesitate in spreading the word in the circle of your friends and acquaintances to let people know about the services you are offering.
• Create a Portfolio to Showcase Your Skills: Want to increase your client base in the freelancing industry? Create a portfolio that stands out. Journo Portfolio , WordPress , Canva , Behance and Adobe Portfolio are some of the free-to-use platforms for uploading your portfolio. You can also make use of LinkedIn, which allows you to link all your portfolios with your professional profile.
• Be a Part of Popular Remote Working Websites: Set up an account on Fiverr, Freelancer, Upwork or any other popular freelancing platform. You’ll see plenty of jobs matching your skillset, but getting work on these remote working websites isn’t easy. Create a profile that sets you apart from other freelancers. Keep sending proposals on job postings. In the beginning, try to offer your services at the lowest possible yet justifiable rates.
• Use Other Online Platforms to Get Work : There are other marketplaces and social media groups where freelancers in Pakistan can find work. For example, Facebook has multiple groups dedicated to writers, graphic designers and other types of online experts. Join them and pitch your profile to get work. 
• Capitalise on Your LinkedIn Profile: Gone are the days of conventional CVs as now recruiters majorly use LinkedIn for headhunting. The same goes for finding remote workers and freelancers. If your employer doesn’t have any issue with it, you also turn on that “open to work” option on LinkedIn.
• Have a Dedicated Workstation: Once you have properly transformed your freelancing skills into a steady source of income, think of setting up a dedicated workstation. It would allow you to be more productive with fewer distractions. You can set up a home office if you have enough space. On the other hand, if freelancing is your full-time job, you can consider renting a desk in dedicated co-working facilities like Daftarkhwan, The Hive, COLABS, and Kickstart, among others.
• Set up a payment gateway : If you are working for a local client, you can easily use any digital wallet services or inter-bank transfers. On the other hand, if someone hires you from abroad, you may need to make an account on PayPal, a globally acclaimed payment merchant. No, it is not available in Pakistan, but there are some workarounds. Check out these tips to create and use a PayPal account in Pakistan and its popular alternatives .

Travel Agent

Are you passionate about travelling? Becoming a travel agent would be a great low-risk business idea for you. You can help people with ticketing processes, visa applications and tours. Having knowledge and expertise about travelling to different countries would be a major plus. 

Travel agencies in Pakistan also offer Haj and Umrah packages and guidance. You can also become an affiliate of an immigration consultancy. The scope of this business is pretty vast in the country.

How to Set Up a Travel Agency Business in Pakistan

• To run a tourism business in Pakistan, you need to get a travel agency license first.
• Once you are all set to open a travel agency legally, you need to focus on the list of services you will offer.
• You can run your business alone but it would be great to have a collaborator. Like other public dealing businesses, the success of a tourism agency also greatly relies on PR.
• Have an active social media presence and keep updating your audience with new pictures and videos of their desired destinations. 
• Offer all-in-one travel packages at competitive prices to attract more customers, especially during peak tourism seasons.

Organic Beauty Products

If you have an interest in dermatology and skin care items, then selling organic beauty products would be an ideal side hustle for you. To start off as an organic skincare entrepreneur on the right foot, make sure to do your research thoroughly. Learn about the skincare and dermatological problems of your target audience, so you can offer them products accordingly.

It is important for you to hone your organic formulation skills. Do product testing to find out more about their potential outcomes before offering them to your customer. To make your venture a success, spread the word. Try to grow your following on social media organically and via marketing. You can also collaborate with internet celebrities and influencers to promote your business. 

Set Up a Co-working Space

The Covid-19 pandemic has changed the world around us. It has significantly impacted our work-life balance. Remote working has become a common thing and many companies are now hiring employees who work for them remotely. 

This has made setting up a co-working space a pretty lucrative business idea in Pakistan. You can either buy or rent out a commercial unit to set up a co-working space. Even if you have a few spare workstations in your office, you can turn them into a co-working space. 

How to Open a Co-working Space in Pakistan

• First of all, look for a suitable location to start your venture.
• Come up with a fully-equipped setup, if there is enough space.
• Have meeting rooms, conference halls, cubicles and separate offices.
• Make sure to install a vending machine, water dispenser and coffee machine.
• Including a separate cafeteria and a game room would be a plus.

Collect Antique Items

Many people have a passion for gathering antique handicrafts and artefacts and storing them as a collection. If you also have a similar passion, you can transform it into a profitable business. Antique collectibles may be worth a lot of money because they are a part of human history. 

You can buy or collect antique items and sell them to enthusiasts at higher prices. It is one of the most feasible low-cost business ideas in Pakistan. Once you have figured out a way to find the right items, you can also start an antique store. 

By selling a single unique artefact to the right buyer, you can easily make thousands of rupees. It could be a very lucrative business for people with the know-how of antiques. Use platforms like Facebook and Instagram to get the attention of a wider audience.

Online Clothing Store

Selling apparel is one of the most popular eCommerce niches. In fact, it is also among the best low-investment business ideas in Pakistan. Depending on your budget, you can create your own label or go selling items from other popular clothing brands. 

There is also an ever-growing demand for used imported clothes or export items that are rejected due to minor defects. Make sure to pick only the products that are in good shape. Take examples of brands like Khazanay.pk and Export Leftovers (shortened as Elo). Places like Lunda Bazaar (Light House Market) and Shershah Godowns in Karachi are where you can easily find imported clothing items and accessories in bulk at wholesale rates. 

Here are some of the basics you should know before setting up your online clothing business.

How to Start Online Clothing Business in Pakistan

• Before starting your business, it’s a great step to carry out a competitive analysis of your target market.
• Select the target audience for your business. You can sell menswear, womenswear or unisex clothing items and accessories. 
• Also, instead of investing in a website, first set up your store on free-to-use platforms like Facebook and Instagram to analyse the response from your target market.
• To grow your business, offer discounts and promotions on the launch of your store or while introducing a new product.
• If you are selling items from other clothing brands, make sure you have obtained their consent.
• Make it easy for your customers to connect with you. Use the messaging platforms of Facebook, Instagram and WhatsApp to connect with your customers.
• Offer refund and exchange policies for valid reasons to increase the credibility of your store.

Sell Mobile Accessories

Moblie accessories are among the most selling items on the internet these days. To set up an online mobile accessory store, no hefty investment is required. You can sell them on different marketplaces like the ones available on OLX.com and Facebook.com. Make sure the accessories you are selling at your store are in demand if you want to generate profit. 

How to Start Online Mobile Accessory Business in Pakistan

• With just a few accessories and a free online marketplace, you can start your venture and test things out. It is one of the best online business ideas in Pakistan with small investment.
• Don’t limit the availability of your products to one platform. Put them on OLX and Facebook marketplaces simultaneously and also create a Facebook page under your brand’s name.
• Pick a catchy brand and logo along with a tagline to highlight your business among netizens.
• Once your business has enough customer base, you can start expanding your product offerings. Include gadgets along with accessories.

Set up a Co-living Space

With constantly increasing property rents, the concept of co-living spaces is also on the rise in Pakistan. These accommodations are ideal for students, expats and working professionals. Co-living spaces usually offer separate and shared accommodations. An ideal co-living space should include all basic facilities.

To set up a co-living space, find a property located in business centres and commercial districts. Such areas usually have educational institutions and corporate enclaves, which means more potential walk-in customers. For the convenience of the residents, you can also offer add-on amenities like a WiFi connection, activity area, gymnasium, etc.

Car Pooling

When your car is a 5- or  7-seater vehicle, why go to the office alone? Why not start generating profit from your driving skills? In this era of mobile devices, carpooling has become more convenient than ever before. 

Amid rising inflation, fuel saving has become crucial and carpooling is the best way to do it, not for you but also for others around you. You can also start a pick-and-drop service if you have spare time, helping people with their commuting needs. It would be a good source of a second income.

How to Start Car Pooling Business in Pakistan

• Start by spreading the word in your social circle that you want to carpool.
• It would be good to offer your services to people who share the same route.
• Decide on rates that you want to charge every individual sharing a ride with you.
• Sign up on famous ride-hailing apps if you want to earn more or start a pick-and-drop service.
• Car pooling/ride-sharing is a great low-investment business idea in Pakistan for people who have some spare time and good driving skills.

Become an Online Fitness Trainer/Instructor

If you know how to take care of your health and have a lean body, become a fitness trainer. Of course, it is that easy in today’s world. No, you won’t need to buy any physical space to offer your services, you can simply offer them online. Let’s find out how you can get to your goals and start earning money.

How to Become an Online Fitness Instructor

• Set up an account on Instagram, Facebook or YouTube about your fitness services.
• Upload live videos containing exercising, diet plan and tips to attract the audience.
• As an online fitness coach, divide your services into free and paid memberships.
• Restrict some of your core services and products to premium members.
• Ask people to sign up for paid memberships to gain access to all of your services.
• A successful online fitness trainer can earn up to $4,000 a month.

Vacation rentals

Ever wonder how to invest in a vacation property? You can not only use it for your own leisure but also make money from it, especially during the tourist season. Pick a suitable location for your investment property. You can even look for a summer home located in the northern areas of Pakistan.

Your vacation property near a famous tourism spot can generate a rental yield of up to 8%. It may also enjoy high real estate appreciation down the road. If your vacation rental business thrives, you can also consider diversifying your property portfolio.

How to Start Earning Money from Vacation Rentals in Pakistan

In today’s world, the biggest source for reaching out to people is the internet. With the availability of world-leading platforms like OLX.com.pk and Airbnb in Pakistan , you can easily list your vacation property to attract renters. 

How to List Your Vacation Property on Airbnb in Pakistan

Here’s how to list your vacation property on OLX.com.pk

• Access the OLX app on your mobile phone.
• Click on the sell button with a plus icon
• Select the category of your ad. You’ll need to click on the “property for rent” option.
• Select “Vacation Rentals – Guest Houses” from the list.
• You can upload up to 12 photos in your ad. The more photos you upload, the more prominent your vacation property will become to ad viewers.
• Provide all the required information about your property in the given fields.
• Set a justifiable rental rate for your vacation property and post your ad. 
• Your ad will go live in a matter of minutes and you’ll get an email notification.

The process of creating a listing on Airbnb involves a few steps elaborated below.

• Visit Airbnb.com and create an account. Sign-up with your details using a pop-up window. You can use your Gmail or Facebook account to sign-up.
• To create a listing, fill out the basic descriptions of your property, such as address and in-house and nearby amenities.
• There is a list of questions that you may have to answer while listing your vacation rentals on Airbnb. 
• While filling out the details, you also have to specify if your property is a home, hotel or shared accommodation.
• Your property location and its verification on the map are also a part of the process.
• If your offered rental space has facilities like a swimming pool, gym, and laundry area, among other things, don’t forget to mention them.
• Put up a few good photos of your vacation property. While taking photos, focus on bedrooms, bathrooms, outdoor space, and other prominent features.

Sell Handicrafts

If you have carving, beading or calligraphy skills, you can earn money from them by selling your handicrafts. Handicrafts of Pakistan are famous all around the world. To start your handicraft business, you don’t have to set up a shop or something like that. Instead, you can simply start from an e-commerce platform.

How to Sell Handicrafts Online in Pakistan

• Start by listing your products on online marketplaces like OLX and Facebook.
• Keeping in view the response of your customers, you can also set up an e-commerce website.
• You can also list your products on Amazon for international exposure.
• Upload high-quality photos to highlight your products in front of your potential customers.
• If you are selling a variety of products, divide them in categories.
• Come up with a unique brand name for your online setup.

Babysitting Services

If you can take good care of infants, toddlers and young children, you can start offering babysitting services. You need to spread the word about the services you offer among your contacts or social circle. 

While taking care of the little ones, you can also offer them tutoring services and charge for them separately. It would be a good side hustle, especially for students to take care of their basic expenses. Nannies and babysitters in Pakistan usually earn around PKR 35,000 a month on average.

Yoga classes

People who are good at self-care, self-regulation and meditation skills can easily start offering yoga classes. It is among the most popular low-investment business ideas in Pakistan for students and young professionals alike.

You don’t have to quit your day job to offer yoga classes. Instead, you can set your schedule in the after-hours or early in the morning. Don’t have a budget to set up a studio? Fret not. You can easily start your wellness venture online on YouTube, Facebook or any other free online broadcasting media.

How to Start Yoga Classes

• Yoga classes can be offered in a spare room, terrace or any other outdoor space in your home. 
• If you are short on space, you can simply offer your classes online.
• Tell your family, friends and other people in your community about your new wellness venture.
• Use different social media platforms and groups to spread the word.
• Make sure to offer demo classes to let people know about the benefits of signing up for your services.
• Having an online audience means you can easily expand your reach to an international audience.

Virtual Event Planner

If you have good organisation, networking and management skills, you can utilise them in event management. Yes, event management can now also be done virtually, thanks in part to advanced technology. 

After the Covid-19 pandemic, hosting events online has become pretty common around the world. Virtual event planners manage webinars, online conferences, virtual trade shows, podcasts, and other similar events. Successful virtual event management can let you earn up to $1,000 a week.

Become a Real Estate Agent

Becoming a real estate agent is also a lucrative business idea in Pakistan with small investment. You can either set up an agency or offer your services individually. However, the best way to multiply your income as a real estate agent in Pakistan is by becoming a Zameen Affiliate.

By marketing high-end projects, you’ll get a chance to diversify your portfolio. Associated with Pakistan’s No.1 property website, Zameen Affiliates have the opportunity to represent top-notch investment opportunities. Currently, 34,000+ affiliates around the world are using the Propforce website and application and are earning hefty commissions.

How to Become a Real Estate Agent in Pakistan

• Depending on your scope and planning, you can either open an agency or become an independent real estate agent.
• Sign up for the Zameen Affiliate Programme to reach a wider audience as an agent.
• You can easily visit the Propforce website or download the app to get started.
• Zameen Affiliates’ earnings are based on commissions that may vary from project to project.
• On the basis of the frequency of work, real estate agents can more than PKR 100,000 a month.

Local Grocery Store

Setting up a local grocery store is also among the most popular cheap business ideas in Pakistan. You need to have basic accountancy and public dealing skills to manage a shop. You can either buy a shop or look for a rental space for your business.

If you are going for a larger setup, look for a location with high foot traffic. You can also offer your products on online marketplaces. It will allow you to have more than one stream of revenue for your business. Also, try to offer free delivery on large orders to facilitate your customers.

Retail Kiosk at a Shopping Mall

Want to start a retail setup on a small scale but looking for high exposure? Consider setting up a kiosk in a shopping mall or a commercial centre. Such places have a high footfall usually all year round. Investing in a kiosk or a cart is usually cheaper than buying or renting an entire retail outlet. You can start selling anything you want or have expertise in. For example, handicrafts, antique items, clothing items, mobile accessories, etc. 

How to Set Up a Mall Kiosk

• The very first step is about deciding what to sell.
• Locate a mall where you can set up your kiosk
• The next step is to pitch your business idea to the mall management.
• It would be a wise idea to start small and expand once you start getting a good response.
• Come up with a brand identity and market your business online.

Logistics Company 

Long gone are the days when you have to put in a heavy investment to start your own logistics company. With the presence of the latest technology, you can start your shipment business with limited resources.

There are many e-commerce ventures these days that rely on delivery services to keep their operations running. You can reach out to them and tell them about your business. Make sure to offer special discounts and promotions when starting your business.

How to Set Up a Logistics Business in Pakistan

• For setting up a logistics company, you need to get a dedicated contact number, probably with a PABX system.
• Create a website and a mobile application to facilitate your customers.
• It would be ideal for your website and mobile app to have a shipment tracking mechanism.
• Get in touch with an insurance company to offer insured services to customers.
• Hire a fleet of experienced drivers/riders.
• You can manage your operations remotely but having an office would be a plus.
• Having a physical presence would also increase the credibility of your logistics company.

Website and App Development

The scope of website and app development is increasing day by day. In fact, it has become one of the most thriving business ideas in Pakistan. Many tech enthusiasts are earning well by offering these services on-site or remotely. 

Learning such skills is not easy because the competition is high. However, if you have a passion to learn and improve, you could get a hang of things with time. For people having the right skills and experience, the field is very lucrative. A running website and app development business can earn thousands of dollars a month.

There you have it — our comprehensive guide on 39 low-cost business ideas in Pakistan.

For more informative lifestyle and property pieces, stay tuned to Zameen Blog. If you have any queries or feedback, reach out to us at [email protected] .

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• USA TODAY Sports

Millcreek approves plan for BJ's Restaurant & Brewhouse on site of former auto center

The developer of a new Millcreek Mall restaurant is finalizing plans for the site. 

The 7,662-square-foot BJ’s Restaurant & Brewhouse is planned for construction on a portion of the property previously occupied by Sears Auto Center, off Peach Street. A portion of that property already is occupied by Sonic restaurant.

Township supervisors approved a land development plan for the project submitted by Bohler Engineering of Pittsburgh in June 2023. Yet to come is a stormwater management plan for the site. 

The developer can apply for construction permits once that plan is approved, township officials said. 

BJ's Restaurants Inc. owns and operates more than 200 restaurants in 29 states, including four others in Pennsylvania, in Pittsburgh, Upper St. Clair, Allentown and Lancaster, according to the  company website .

The restaurant/brewhouse specializes in deep-dish pizza and craft beers.

Lighting up East Bayfront

● The Bayfront East Side Taskforce is gearing up to help light up the neighborhood in Erie's historic Historic East Bayfront.

As one of four recipients of the Safe Routes to Parks Pennsylvania Activating Communities 2023 grant and technical assistance program, B.E.S.T. conducted a nighttime audit of the neighborhood to identify areas that might benefit from additional lighting.

The organization purchased light-sensor LED light bulbs and developed a plan to install them — free of charge —– for interested residents as part of their Safe Routes to Parks action plan.

Pizzeria Business Plan for Pizza Shop or Restaurant

Use this pizzeria business plan as your template to create the best pizza shop in town that’s also a thriving, profitable business! This pizza  business plan includes market analysis, strategy, more.

Download this Pizza Business Plan free for easy editing in Microsoft Word, Google Docs or Apple Pages:

Also Read: Starting a Small Business – A Complete Guide with Templates and Tools

Table of Contents

Pizzeria Business Plan

1.0 executive summary, 1.1 company & industry.

Olympic Pizzeria will become Seaside’s first, fast and free delivered pizza restaurant. The pizza restaurant industry in Seaside is minimal, with only one other pizza place. Olympic Pizzeria is conveniently located for both tourists and locals, and a complete restaurant with low lease terms has already been secured. The owners all bring business management background, as well as hospitality industry experience. This pizzeria business plan outlines the market and strategy to create a profitable pizza restaurant business.

1.2 PRODUCTS & SERVICES

Olympic Pizzeria offers fast and free delivered pizza. The pizza, made with unique, East Coast based recipes and a secret sauce, include a vast array of topping selections, as well as healthy alternatives. The company also will offer mobile beach vending carts to allow tourists on the beach a quick and easy dining option without leaving the beach.

1.3 MARKET ANALYSIS

Seaside has approximately 6,000 full time residents, which more than doubles during the tourist season. Olympic Pizzeria targets both the local segment and the tourist segment. In addition, the healthy menu items provide an alternative dining option for many tourists. It has been estimated that at least 25% of households will order pizza for delivery at least once per month.

1.4 STRATEGY & IMPLEMENTATION

Olympic Pizzeria will implement an effective marketing and advertising campaign, consisting of direct mailings, community and event sponsorships, and coupons. Additionally, the company has formed partnerships with area resorts and hotels to inform guests about Olympic Pizzeria and its dining options. Sales are expected to double during the tourist season, at which time a complete staff consisting of cooks, drivers, and wait staff will be hired.

1.5 MANAGEMENT

Olympic Pizzeria has a strong management team consisting of its three owners. Each owner brings education in business management. Additionally, each owner has experience working in either the resort industry or the food industry. The management team has successfully started one other restaurant in nearby Portland.

1.6 FINANCIAL PLAN

Olympic Pizzeria has a strong financial plan with first year earnings exceeding $30,000 and cash flow positive by month 5. It is expected that the company will have losses during the five months that tourism is slow, however during the busy months monthly profits will exceed $10,000. Yearend cash balances will exceed $30,000, and the bank loan will be paid off within two years.

1.7 FUNDS REQUIRED & USE

Olympic Pizzeria requires $85,000 in capital to begin operations as described in this pizza business plan. The three owners have personally invested $60,000 into the company. The remaining $25,000 will come from a bank loan that has already been secured. Funds will be used for building renovations, marketing and advertising, and daily operations for the first five months until the company becomes cash flow positive. Details are in the Strategy & Implementation section of this pizzeria business plan.

2.0 COMPANY SUMMARY

2.1 company & industry.

Olympic Pizzeria will become Seaside’s first chain of delivery oriented, family pizza restaurants. Although this is not a new concept, Seaside does not have a pizzeria that offers fast, free delivery along with a family dining atmosphere. Seaside is not only ready for a true pizza operation – it needs one, especially an operation that will focus on quality, price, and convenience.

2.2 LEGAL ENTITY & OWNERSHIP

Olympic Pizzeria is currently registered with the Secretary of State (Oregon) as a limited liability company under the name “Olympic Pizzeria LLC”.  The company is owned equally by its three managing partners.

2.3 HISTORY

Each of the founding partners brings different experience to the company. Having experience in the hospitality industry, management, and pizza making, the three partners have teamed up to create Olympic Pizzeria to fill the current need in the market.

2.4 FACILITIES & LOCATION

Olympic Pizzeria is located in a prime location in Seaside, Oregon, at the corner of Broadway and Highway 101. Not only does this appeal to all of the tourists, being centrally located on the main street in town, but also attracts travelers on the highway driving through.

At this location, an existing vacant restaurant has been secured. The building is fully built out to accommodate the needs of the pizzeria, including complete kitchen, dining, and office areas. The owner has agreed to $1.80 per square foot in rent ($900/mo.) and will include garbage pickup and water. Utilities will be based on use.

2.5 KEY ASSETS

The most significant assets will be the kitchen equipment, including the oven, mixer and prep tables. As the reputation for our pizza grows, our most important assets will become our recipes and the Olympic Pizzeria brand.

3.0 PRODUCTS & SERVICES

3.1 product description.

Olympic Pizzeria provides premium pizza with fast, free delivery to the Seaside area. Olympic Pizzeria specializes in making superior pizzas, with proven recipes that have successfully launched pizzerias in other parts of the country. The restaurant combines hand-tossed dough, along with a secret sauce, that entices customers to return. Menu items are priced marginally higher than pizzerias in other towns, as the primary customers are tourists, whom expect to spend more while on vacation. This allows for free delivery, as well as additional menu options, such as whole-wheat dough.

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3.2 FEATURES & BENEFITS

Olympic Pizzeria offers a wide menu selection to appeal to many different customer preferences. As more people are beginning to eat healthy, whole wheat options are available for pizza crusts and breadsticks. Additionally, Olympic Pizzeria is the only restaurant that provides vegan options to customers. Multiple flavored crust options (cheese, garlic, etc.) along with an array of pizza toppings, also sets Olympic Pizzeria apart from the current competition. Finally, expanded operating hours and fast, free delivery, allow customers multiple dining options.

3.3 COMPETITION

Currently there is only one direct competitor, Southside Pizza, which is the only pizzeria that delivers in the Greater Seaside area. Typically their deliveries take an average of an hour per order and incur a $2 surcharge. Additionally, they only deliver between the limited hours of 5-8 pm. A three-topping delivered pizza will cost over $17 and take an hour when ordered from Southside Pizza.

The indirect competition includes Bill’s Diner and China Wok Buffet. Bill’s Diner sells take-and-bake pizza at a very reasonable price; however they do not offer delivery. They also do not offer dough variations. China Wok Buffet does deliver for a $4 surcharge; however they do not offer pizza in their menu.

3.4 COMPETITIVE EDGE/BARRIERS TO ENTRY

As there is limited competition, Olympic Pizzeria will have a first mover advantage in offering quality pizzas for fast, free delivery. Once established, it will be difficult for another pizzeria to enter the market, as Seaside is not large enough to support three pizza restaurants year-round. Additionally, Olympic Pizzeria has lower fixed costs through negotiations on a long term building lease. The pizzeria also offers a wider variety of menu items, including whole wheat crust options, which the competition does not offer.

3.5 DEVELOPMENT

Olympic Pizzeria plans to open another location near the waterfront, which will serve as a convenient place to eat while tourists are enjoying the beach. This location will act as a hub for several mobile carts strategically located along the beach, which will offer pizza by the slice and drinks to customers. As customer’s preferences are further defined, menu items will be added to expand the target market. For example, a healthier alternative, such as wraps, will be added to the menu. Additional locations in other towns along the coastline may also be considered.

4.0 MARKET ANALYSIS SUMMARY

4.1 target market.

Seaside, like several other small towns along the Oregon coast line, has a tourist based economy. There are two distinct market segments that Olympic Pizzeria will target: the tourists and the locals. The tourists mainly consist of vacationers with disposable income that are willing to spend more for a quality pizza. The locals consist of either upper-middle class retirees or lower-middle class middle-aged workers, both which enjoy quality pizza 1-2 times per month.

4.2 MARKET SIZE

The full-time permanent population of Seaside is slightly more than 6,000 people, growing at an annual rate of 6%. However, the population doubles during the prime summer and fall vacation months. It is estimated that 90% of the population eat pizza, with 40% eating pizza at least two times per month.

4.3 MARKET TRENDS

The target market is experiencing growth annually in both full-time population and tourist visits. Additionally, a new market segment has begun to appear with people beginning to look for healthier dining alternatives. Olympic Pizzeria’s exclusive whole-wheat crust option targets this new market segment.

4.4 SWOT ANALYSIS

The SWOT analysis for this pizza business plan is as follows:

Strengths: fast, free delivery; unique recipes and secret sauce; first mover advantage; healthy menu options; low overhead and fixed expenses; prime location; management team

Weaknesses: higher variable costs for ingredients due to better quality; competing pizzeria already operating; three person management team

Opportunities: tourists allow higher margins; mobile beach carts for additional delivery method; capture local delivery market with faster and cheaper delivery

Threats: new pizzeria entering market; existing competition offering fast, free delivery

5.0 STRATEGY & IMPLEMENTATION

5.1 philosophy.

Olympic Pizzeria will be the premier pizza restaurant in the Seaside area, offering unique, healthy menu options and fast, free delivery.

5.2 PRODUCT DEVELOPMENT

Development of the facility will be minimal, with minor modifications and the addition of pizza ovens being the only major renovation. Proven recipes have already been secured. Delivery drivers will be outfitted with GPS units to aid in fast, efficient delivery. Development of the mobile beach vending carts will be finalized once the main restaurant has been operational for at least six months.

5.3 INTERNET STRATEGY

Although the internet may not play a vital part to the marketing of Olympic Pizzeria, a website will be designed and maintained to promote the company. Along with advertising specials, customers will be able to look through the complete menu, and place orders for takeout or delivery online.

We will build our website using Wix , which allows us to create an attractive pizza website with ecommerce capabilities very quickly. It also includes the ability to make updates as we tweak our product offerings and add regular promotions. Using Wix will also allow us to save on website development costs because we will not need to hire a company or consultant to manage our pizza website.

We will also use Send In Blue for email marketing to send weekly promotions and coupons to drive repeat business.

5.4 MARKETING STRATEGY

In the pizza delivery business, aggressive marketing is the key. Typically, having a pizza delivered to your home is an impulse purchase. This requires a strong advertising campaign including direct mailers and coupons placed in newspapers. Additionally, Olympic Pizzeria will develop strategic marketing campaigns to target guests of area resorts and hotels. Sponsorship of local sports teams and events will also be used to broaden reach.

5.5 SALES STRATEGY

Given the target market of tourists, Olympic Pizzeria can charge a premium for its menu items. As dining is often an impulse purchase, it is difficult to estimate sales forecasts, however it is expected that during the tourist season, sales will increase significantly. We have estimated that of the 3,000 full time households, 25% will make at least one order per month, which equals 25 pizzas per day. During the tourist season we expect at least 50 orders per day. This equates to 14,250 pizzas per year, and gross revenues of $285,000.

5.6 STRATEGIC ALLIANCES

Olympic Pizzeria has formed alliances with area resorts and hotels to allow marketing and advertising of our menu to guests and tourists. Additionally, the restaurant has been given permission to place mobile vending carts on the beach, in exchange for sponsorships of local community events. Partnerships with fresh ingredient suppliers are also being negotiated.

5.7 OPERATIONS

Operations will be managed by the three managing partners. This will include all marketing activities, financial and accounting activities, and operational activities. The restaurant will employ a small staff of waiters, cooks, and delivery drivers. Staff will be trained by the management team to ensure quality and consistency of food preparation.

• Be the premier pizza delivery restaurant with quality menu items
• First year revenues of $250,000
• Expansion to second location and beach mobile vending carts within 12 months
• Have a strong community involvement
• Open additional locations in other neighboring coastal towns

5.9 EXIT STRATEGY

This pizzeria business plan anticipates that within 10 years, there will be 10 Olympic Pizzeria locations in operation. At this time, company valuation is expected to be around $5 million, which will allow an adequate-sized venture to become interested in acquiring the company.

6.0 MANAGEMENT SUMMARY

6.1 organizational chart.

The company will follow a typical hierarchical structure with the management team discussed below as the co-owners., who will be responsible for all operations and management duties early on. Additional staff will be needed for pizza preparation, delivery, and wait staff. Once the company has expanded operations, a general manager will be hired to take the duties of the owners.

6.2 MANAGEMENT TEAM

The initial management team consists of the following three owners:

Sean Smith is currently the Resident Manager at Oceanside Resort. He has extensive experience resorts operations and management, as well as computer database administration. He also is experienced with resort marketing. His background will aid in resort relations, as well as handling public relations and special events. He has a degree in business from Oregon State University.

Aaron Lambert is currently the front desk manager of Pacificview Resort. He has experience in starting and operating an upscale deli at the Hilton in Portland. He has a broad based management background that includes very large, four-star resorts to a smaller, hands-on resort. Aaron has a degree in business with emphasis in resort management from Azusa State University.

David Crawford is the assistant front desk manager at the Pacificview Resort. He has worked with Aaron for the last three years, beginning with the deli project at the Hilton. David comes from the East Coast, where he has experience in the pizza business. He has background with backline operations such as dough and sauce prep, consistency control, and recipe creation. He has experience as revenue auditor for restaurant, casino and hotel operations. David has a degree in business administration from the University of Ohio.

6.3 PERSONNEL NEEDS

It is estimated that a staff of 10 will be needed to maintain operations. As this industry does not require special training and turnover is typically high, staff wages can be relatively low. Most of the staff will maintain part time hours, as many will be high school students and retirees. This will eliminate the need for expensive benefits and other requirements.

6.4 BOARD MEMBERS & ADVISORS

Olympic Pizzeria’s advisory team consists of a certified public accountant, who takes care of all tax accounting requirements, as well as a corporate attorney that is held on retainer in case any legal needs arise.

7.0 FINANCIAL PLAN

7.1 requirements.

Olympic Pizzeria has secured a funding in the form of a bank loan for the amount of $25,000. This is personally guaranteed by each of the owners. Additionally, the owners have invested a total of $60,000 into the company. Investment contributions were made equally by each of the three partners.

7.2 USE OF FUNDS

Funds will be used primarily for renovation and upgrades to the kitchen ($55,000), including new pizza ovens, kitchen equipment, and dining room décor. Additionally, advertising expenses and marketing collateral, as well as initial inventory, insurance, rent, and utilities, will all need to be purchased in the first month of operations. Remaining funds will be used as operating capital, including tasks mentioned earlier in this pizza business plan.

7.3 INCOME STATEMENT PROJECTIONS

It is projected that first year revenue will exceed $285,000, with the sale of nearly 15,000 pizzas. Monthly revenues are expected to vary between $15,000-$30,000, depending upon tourist seasons. Fixed expenses are projected to be around $15,000 monthly, which includes wages, marketing and advertising, insurance, rent, and utilities. Variable costs are estimated to be $3 per pizza. Net losses are anticipated during the non-tourist months, however during tourist seasons the monthly profits are expected to exceed $10,000. First year earnings are estimated to be $37,000, with second and third year earnings projections of $45,000 and $52,000.

7.4 BREAK-EVEN ANALYSIS

The break even analysis works out to an annualized average of 900 pizzas per month or $18,000 in sales.

7.5 PROJECTED CASH FLOW

The company is expected to be cash flow positive by the fifth month of operations. The initial owners’ investment of $10,000, along with the bank financing of $25,000 ensures that free cash never drops below $2,000, with most months exceeding $5,000. By the end of Year 1, the bank account balance is expected to exceed $35,000, which will allow expansion of the company operations.

7.6 BALANCE SHEET

Olympic Pizzeria’s balance sheet will show $85,000 in assets, attributed mainly to equipment, leasehold improvements and cash. Liabilities will be only $25,000 upon launch and zero within two years. Equity will continue to increase as retained earnings stay positive and debt is paid down.

7.7 IMPORTANT ASSUMPTIONS

• Variable costs (including ingredients, packaging, and delivery) remain at $3
• Tourist months stay strong April-October
• The tourist economy continues to grow over the next 5 years

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China’s newfound taste for milk could be a $626 billion business. How U.S. banks and dairy farmers plan to cash in

On a hot July day, cattle farmers Jesus Hurtado and Dirk Rietsma welcome a delegation of international visitors to Suntado, their soon-to-open dairy processing plant in Idaho’s Magic Valley. The visitors include the Chinese official who serves as official emissary to the western state. For the life-long dairymen, her presence is a key step to realizing their $150 million dream of shipping their milk around the world. 

Most of Idaho’s 500 family-owned dairy farms sell locally—or as far as the milk can go before it is processed or spoils. Hurtado and Rietsma are taking a different tack: They invested in 18 aseptic production lines that extend the shelf-life of milk from about two weeks to 12 months. The change means the two farmers, who collectively produce about 100 million gallons of milk a year, can now seek out new markets across the globe.

China is only the third largest importer of American dairy, after Mexico and Canada, spending $607 million last year. But, considering the changing cultural attitudes towards dairy, it also represents one of the largest growth opportunities. According to data from the Food and Agriculture Organization of the United Nations, China consumes about 15% of what Americans consume per capita. If that gap closes China would add more than $600 billion to the global dairy market. 

Even amid rising geopolitical tensions, the U.S. and other countries are fighting for a slice of that…cheese. China’s minister of international trade, Wang Shouwen last month invited American dairy firms to set up shop in China and the U.S. Department of Agriculture announced a $1.2 billion investment in dairy exports. Some of the largest banks in America are already financing a $7 billion dairy boom, and private equity is starting to take note. 

“Protein is a building block of life,” said Reitsma, speaking from Sunrise Organic Dairy in Paul, Idaho, where he tends to 10,000 cows. “And a lot more people are realizing that the whole dairy protein is as good as you can get, better than anything else that we consume.” 

Tainted milk, broken trust  

The Chinese dairy investment opportunity goes back sixteen years, according to David Ettinger, a food safety lawyer at Keller and Heckman, whose clients include candy giant Mars and and plant-focused Impossible Foods. Amidst conflicting reports on whether the disparity between Chinese consumption and most the rest of the world might be based on a genetic difficulty processing dairy, Ettinger blames it on insufficient regulation. 

In 2008 the Chinese government seized tainted milk from more than 20 companies, leading to a global freeze on many Chinese food imports. The seizure only came after the poisoning of multiple children, making consumers wary of purchasing local dairy. China’s government mounted an aggressive response, which included the execution of two corporate executives. But it was too late, and Ettinger says many Chinese shoppers still choose to spend more rather than buy local.  

It wasn’t until ten years after the scandal, in 2018, that China started publicly fighting for global dairy market share. That year the state council, the highest administration in China, published a report on how to revitalize the dairy industry. “That was when I first started to see China put some focus on encouraging dairy,” says Ettinger during a recent trip to D.C. “Because if they push the dietary intake of dairy, the consumers are not going to buy it, unless that trust comes back, and it was damaged for almost a decade.” 

Between 2017 and 2022 China’s dairy consumption increased slightly from 30.4 million metric tons to 39.3 million metric tons, according to a Rabobank report from last year, and is on course to grow by an average compound annual growth rate of 1.5% by volume, reaching 62.2 million metric tons in 2032. If China consumed the same amount of milk per capita as the United States, it would consume 326 million metric tons. At todays prices , converted to U.S. dollars, that would be worth $626 billion.

“Pizza has become their lunches and dinners,” writes Tara Qu, China’s chief representative to the State of Idaho, in an email to Fortune .  “However, China’s import of dairy products has reduced in the recent years.” The Rabobank report predicts an 8% drop in imports, due largely to increased local production.  

Leading the fight for that market share is New Zealand, with 42% of the market last year, followed by 13% from the U.S. and 11% from Germany. While New Zealand and Europe are both integrating stringent sustainability measures into their dairy rules, American regulations are much more lenient, according to Wells Fargo economist Tim Luginsland. “They’re not expanding due to the carbon footprint etcetera,” says Luginsland “And we are continuing to build out.”  

Milk goes high tech

Based in Burley, Idaho, the roots of the Suntado dairy farm go to back to 1986, when Jesus Hurtado immigrated from Casacuarán, Mexico and learned the trade at Reitsma Dairy, the farm owned by Dirk’s father, John. Hurtado proved himself so adept at the job he ended up buying the farm, and rebranding it Hurtado Dairy, which manages 30,000 cows. In 2013, Reitsma bought his own dairy, 30 miles away.

The old friends turned friendly competitors grew tired of shipping so much of their value to third-party processing plants and hatched a plan to personally invest $45 million as collateral to borrow $150 million from New Jersey-based BMO Harris.  

Though regional banks still finance most American farms, it’s the new technology at these processing plants that gets large American banks’ attention. Not only do the plant’s aseptic production lines extend the shelf-life of milk, but they also let the dairymen keep the tolling fees—the cost to process and package the milk—they’d otherwise be paying others, generating an estimated $300 million revenue the first full year of operation, says Reitsma. By the time the company is fully operational it’ll employ 300 people and generate more than $1 billion revenue.  

The upstart farmers are competing with some of the largest dairy companies in the world. Coca-Cola’s dairy production service fairlife is building a $650 million plant in Webster, New York, and earlier this year added a new line of “high nutrient milk” to its China line. Seattle-based Darigold is building a $600 million facility in Washington, selected specifically because of its proximity to the Columbia River, and streamlined access to China.  

Big business  

The dairy boom is largely being financed by five commercial banks: Bank of America , the Bank of Montreal , First National of Nebraska, U.S. Bancorp , and Wells Fargo, the largest bank investing in American dairy, according to data from financial research firm Stephens. Though Wells Fargo declined to share its total capital invested in dairy, its Minneapolis-based executive director, Josh Villas, has more than $1 billion allocated to dairy companies with revenue between $500 million and $10 billion. He says the single most popular reason dairy companies borrow money is to expand.  

Private equity firms are also paying attention. Over the past year alone, Platinum Equity, Altamont Capital Partners and Osprey Capital have all bought U.S. dairy firms. In 2021 KKR invested in Adopt-a-Cow, a Beijing-based dairy firm.  Villa’s latest financing round, in Minnesota-based Milk Specialties Global, caught the attention of PE firm Butterfly, in part because it opened up dairy markets in China and other nations.

Silicon Valley venture capital firms are also looking to get a piece of the Chinese dairy market. In 2021, Sequoia Capital affiliate Sequoia China invested in Chinese yogurt company, Simple Love and reportedly bought a 15% stake in Junlebao Dairy Group, for $170 million. Earlier this year, though, geopolitical tension forced the affiliates to part ways, leaving most of the Chinese assets in China. Though a letter signed by members of Congress expressing concern over the separation didn’t explicitly mention dairy, it speaks to lack of trust between the nations.

Meanwhile, Georgia state representative Mike Collins has warned that China owns 384,000 acres of American agricultural land, calling it a threat to national security. Even as China’s international trade representative Wang Shouwen welcomed U.S. dairy companies to the Chinese market, he warned that U.S. tariffs on China could result in “severe potential consequences on U.S. companies in China.”  

“The U.S. and China aren’t really on the best of terms right now, and that likely won’t improve in the future, at least for a while,” says Mike McCully, a consultant focused on dairy and food companies. “This isn’t to say U.S. companies that have sales offices in China won’t be able to grow sales, they will. It’s just that there are a number of challenges to work through.” 

Back at Suntado, Reitsma and Hurtado processed their first dairy truck last month, and the first phase of the build is already operating at full capacity. Going forward, the expansion will include 12 more production lines, tripling capacity, and finally opening up access to their first overseas clients. Reitsma says they’re currently in discussions with multiple companies in China and hope to enter the nation next year. “Their palate is changing,” he says. “And they’re seeing the health benefits of milk.” 

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• Maaks International acquires businesses from MCR and MCR Pakistan, a transaction industry officials put in the range of $10-15 million

KARACHI: Islamabad-based Maaks International has acquired MCR and MCR Pakistan, the firms that run food chains Pizza Hut and Burger King, respectively, in the country, in a transaction industry officials put in the range of $10 million to $15 million.

The franchise business of the two food outlets is currently out of commission with the new owner vowing a comeback within this month, and an addition of roughly 25 new outlets each year. The companies will retain their brand identity, but will come under new management.

Maaks International, a privately-held business, has operations in the rice, petroleum, hospitality, pharmaceuticals, and FMCG sectors.

Its acquisition will involve running the operations of 84 Pizza Hut and 9 Burger King outlets in the country. The new management vows to take this number higher over the next five years.

“We want to revamp operations completely,” Azhar Jafri, Executive Director of the newly-acquired MCR and MCR Pakistan, told Business Recorder in an exclusive interview.

“We plan to increase Pizza Hut branches to 200 and Burger King to around 50 by 2027.”

Jafri, who appeared to be more bullish on Pizza Hut than he was on Burger King, said there was no reason why the pizza business could not retain its position as market leader.

What went wrong?

Jafri said the company was unable to maintain Pizza Hut to its international benchmark, citing this as the main reason for its sub-par performance in the country.

“All outlets have been closed at the moment because of supply-chain issues. The previous management was neither focused on supply-chain nor the ambiance of Pizza Hut.

“During this time, it lost market share and allowed others to get ahead.”

Pizza Hut is owned by Yum! Brands, Inc., based in Kentucky, US. Its subsidiaries operate a system of over 53,000 outlets in 155 countries and territories under the company’s concepts – KFC, Taco Bell, Pizza Hut and The Habit Burger Grill.

Burger King is owned by Restaurant Brands International (RBI) Inc., one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. Tim Hortons, Popeyes and Firehouse Subs are other companies owned by RBI.

“The previous management stopped following Yum!’s guidelines. It has also happened in the past with KFC in Pakistan. You will struggle if you stray from those guidelines,” added Jafri.

While the official remained upbeat over future prospects, it was learnt that other business houses also looked to acquire the MCR portfolio that had been up for sale for a while.

“Many renowned businesses also bid to buy MCR but international businesses such as Yum! follow certain guidelines.”

Jafri said the transaction process is now almost complete, and currently, banks’ reconciliation is underway.

He added that the businesses would be run directly as opposed to “sub-franchising”.

The competitors

Jafri said that they will look to compete in the top-tier of pizza outlets, signaling that the price-point would remain high.

Despite inflation, Jafri said that there remains a big market for high-end food businesses in Pakistan.

“Go to Kolachi (restaurant) — there are around 1,000 waiters to serve the high number of customers. Go to Lal Qila (buffet restaurant), which is very expensive. Pizza Hut is comparatively inexpensive compared to their food.”

Jafri said Pakistan’s restaurant market has huge potential. International food-chains such as KFC, McDonald's and even Nandos are all making money in the country.

“Pakistan has been left with two income groups left. You either belong to the high-income group or the low-income one. The middle-income group has been squeezed.”

“Recently, our RGM (Regional General Manager) from Sukkur asked us to open a Pizza Hut outlet in Larkana. He said one KFC branch was recording sales of Rs600,000 to Rs700,000 a day.”

He added that the company was pondering opening branches in Nawabshah and Larkana.

“We may have competition here (Karachi) but we won’t have it in those areas. No one else would go there.”

Jafri said that they will make the best use of technology in what he called the transformation phase.

“We have sent the people making software for us to Dubai so that similar software that Yum! uses internationally is used here as well.”

Issue of pending salaries

Meanwhile, a person recently employed at the company on condition of anonymity, since they were yet to settle arrears, told Business Recorder that there is a large number of employees waiting for salaries.

“Some of our dues have not yet been cleared,” they said.

Jafri admitted the new management has started the process “but due to the reconciliation and transition, pending payments have not been released as yet”.

“It’s not only salaries but vendors and landlords (have been waiting for their dues).”

Jafri added that every payment due on the company will be cleared.

“(We will pay) 100% once the audit and reconciliation is complete,” he added.

He said that there are around 1,200 human resource personnel employed by Pizza Hut and they were screening them to see which ones they can retain.

“We have a plan for complete revamp. Screening is part of that plan.”

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The sale worth between $10-15 million marks a major shift in the trajectory of the first international fast food chain to enter Pakistan

LAHORE: After months of being shuttered, the franchises of Pizza Hut and Burger King are set to re-open in Pakistan after a change in ownership. Pakistan’s oldest international fast food chain, and once one of its biggest, Pizza Hut had shuttered shop a few months ago. 

The Pakistani franchise rights of both Pizza Hut and Burger King currently belong to MCR Pvt Ltd, which opened the first branch of Pizza Hut nearly three decades ago in November 1993. However, in the past decade Pizza Hut has taken a beating on the market with the entrance of new pizza franchises such as Dominos and Papa Johns. Despite an effort to revamp back in 2017, it seems the local owners of the iconic pizza restaurant have had enough and are set to sell. 

Reliable sources have said that MCR is currently in late-stage talks with Maak International for the sale of both their Pizza Hut and Burger King franchises. Maak, an Islamabad based business group which operates in the rice, petroleum, hospitality and pharmaceutical sectors, has confirmed that the transaction is now close to completion and bank reconciliation is underway. If completed, the transaction will amount to somewhere between $10-$15 million. 

Maak International has claimed that they will have the 84 branches of Pizza Hut and 9 branches of Burger King spread across 23 cities in Pakistan up and running again within a month. The question is, however, what brought the once mighty Pizza Hut to such dire straits in Pakistan, and why did Burger King never take off? 

The Pizza Hut story

Beginning its operations in 1993, Pizza Hut was the first international fast food chain to enter Pakistan at a time when the long-reach of globalisation was just stretching into our borders. In fact, Pizza Hut was a pioneer in Pakistan. KFC would not open its first franchise in Pakistan until 1997 and McDonald’s would not do so until a year after them in 1998. 

And for a long time Pizza Hut dominated the pizza market in Pakistan, largely because they single-handedly created the demand. There were, of course, some pizza pioneers in Pakistan. Islamabad had the still functional Pappasallis and Karachi also had some local pizzerias. However, these were also new, popping up in the 1980s and 90s. It is hard to imagine today with every bakery, restaurant, and cafe having its own rendition of pizza on the menu and dozens of dedicated pizza chains in the country, but there was a time when this famous Italian dish was not commonplace in Pakistan. That only happened after the introduction of Pizza Hut. 

It was Pizza Hut that brought Pizza to Pakistan and introduced familiar flavours that would appeal to the Pakistani market. On top of this, the first-mover advantage of being an ‘American’ brand operating in Pakistan gave them a growing clientele. But very quickly competition started to pop-up. More and more ocal pizza shops and chains began opening, but this only indicated the growing demand. Pizza Hut’s popularity never waned, and with still remembered features such as an all-you-can-eat salad bar and their famed Ramzan deals, Pizza Hut was easily on the top of the pizza food-chain. Then came Dominos. 

Enter Dominos 

Entering Pakistan in 2004 and opening their first franchise in 2009, Dominos had a rough landing in Pakistan precisely because of the hold Pizza Hut had on the market for two-and-a-half decades. According to a case study by Naveed M Khan, an associate professor at Bahria University, Domino’s International entered Pakistan in 2009 through a master franchise agreement with “ Hilal Confectionery”. 

There was, of course, a lot of buzz when Dominos first entered the market. They were a famous international franchise, and had also seen great success in the Indian market — which meant there was a lot of curiosity regarding them. In the first four years, although sales of Domino’s pizza was around Rs. 2 million per month from 13 outlets in Pakistan, their operational losses were somewhere around 33%. 

Pizza Hut was massive. Opening 13 branches and then also providing good deals for customer acquisition was very expensive. So what did Dominos do? Floundering and fast sinking, they poached one of Pizza Hut’s star employees.

A dip in quality and an inside job 

Muhammad Ahsan Ahmed had been at Pizza Hut since April 2005. He had started off as their head of Business Development and went on to become their General Manager for HR, and Business Operations. In 2012, Dominos hired him as their CEO.  In a short time Mohammad Ahsan was able to cut losses and made the company profitable.He Was very successful in cost cutting the first phase of reorganising the business, and went on to create value and increase sales dramatically. 

“For those interested in what I did at Dominos, it worked out in three phases. Phase one was helping the company hit the elusive operational profitability. Phase two was achieving the first ever month of Positive P L in over nine years, and phase three was helping the company grow by as much as 70%”, he says on his LinkedIn profile. 

As the head of Pizza Hut’s business development, Ahsan had a front row seat to all of the franchise’s strategies. Using his experience in the business, he was able to turn things around at Dominoes. He remained at Dominos between 2012-15, before moving on to Dominos KSA. However, in the decade after he took over, Dominos grew to have 62 branches in Pakistan and had Pizza Hut on the ropes. 

But Ahsan’s exit was not all that suddenly made Dominos such a success. In 2013, the first branch of Burger King also opened in Karachi. Rich and settled from the business they were getting from Pizza Hut, MCR decided to bring Burger King franchises to Pakistan as well. And they made quite a splash doing this, opening not one but three branches in Karachi at a time. The response, however, was muted. And attention and investment started to be diverted towards Burger King which just refused to take off in Pakistan in the presence of McDonalds. 

At the same time, the family that owned the Pizza Hut franchises were also going through a transition. The second generation seemed less interested in getting their hands dirty with the daily grind of running a large chain of franchises, and the quality of the pizza began to drop. Domino’s resurgence coincided perfectly with this, and as Pizza Hut’s share of the market dipped Domino’s took full advantage. Simultaneously, newer and better local pizza chains also began opening. With the Pakistani market’s appetite for pizza now more refined, pizzas other than deep-pan became popular and the market grew significantly.

Pizza Hut tries to clap back 

In the meantime, other franchises also began operations. NY21, Broadway, California Pizza, and Papa Johns are just a few of the new entrants in the market. As the market size shrunk for Pizza Hut, they had to go back to the drawing board. In 2017, Pizza Hut announced that along with a local partner they were going to invest some $3 million over the next five years and open 75 new branches of the franchise. 

During a ceremony at the US Consulate in Karachi, a new franchise agreement was signed between Yum! Brands – the Fortune 500 company that owns Pizza Hut – and MCR. The deal was aimed at expanding Pizza Hut’s presence in Pakistan and adding to its network of 75 outlets over the period of next five years.

Meanwhile, MCR President Aqueel Hasan said that the agreement presents a massive opportunity for Pakistan, adding that the country was looking at approximately $3.4 million on average in investment alone from the deal.

Except the new franchise agreement does not seem to have gone as planned. It has been reported that the company was unable to maintain Pizza Hut up to its international benchmark. The management of the Maak’s International identified that MCR failed to follow the guidelines set by Yum! Brands.

“All outlets have been closed at the moment because of supply-chain issues. The previous management was neither focused on supply-chain nor the ambiance of Pizza Hut. During this time, it lost market share and allowed others to get ahead” said Jafri. 

12 COMMENTS

Good Information

Absolutely brilliant article – a lot to learn on how to turn around a business.

The local regulators (if there are any) needs to seriously look at how to apply ‘deletion’ targets, to the international fast food & other chains operating in Pakistan for the imported raw materials (meat, fries, etc). These franchises should also bound by law to develop these products locally, as is done in India. This will help improve the standards of local produce to international standards and enable them to not only sell locally but also export the same.

one reason which is totally ignored in this article is there quality issues and failure to adopt conditions. once they started they were Pioneers n had no competition but when local competition entered with better taste and quality e.g Tehzeeb and cheezious in Islamabad, totally outclassed PH from Islamabad. I am sharing my experience from twin cities and here dominos is also not doing good

cheezious has changed whole scenario in upper and central Punjab regarding pizza lover’s…. even tahzeeb couldn’t compete there pizza quality 👌

Great article , profitable

New entrants operated smartly launching their outlets to be focused “takeaway points” whereas pizza hut followers stick to their expectation of pizza hut to be a large size, aesthetically maintained restaurant. Both these scenarios can’t compete at almost same pricing. Lower of the effeciant will have to quit

Too much localization in taste and flavors resulted in downfall of Pizza Hut because imitation became very easy for local pizza parlors.

Seriously. Tehzeebs pizza.. the Handi on naan is a pizza u love

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I was QA Manager from 2006 to 2011 in Pizza Hut Pakistan. Even at that time we used to have immense pressure from the top management to shift from the internationally procured ingredients to the locally procured ingredients. We tried out best to uphold the pressure and kept resisting to shift on the local vendors. When I left in 2011, I heard about shifting the major ingredients to the local, sub standard quality ingredients such as flour, cheese, pizza sauce, meat, chicken etc. Of course the food quality went down sharply. The owner did not have interest of running the business in Pakistan as they had been moving the assets overseas. Brain drain also started happening quickly resulting poor management, inferior quality of product and service and cash flows issues let the whole brand down. I visited Karachi a few days ago and heard the news of the closure of all the outlets. It is sad ending of an iconic brand.

felt great to read such an amazing writing by Abdullah and momina.

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