how to write the second paragraph of a speech

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Powerful Sentence Structure for Your Speech

Mannerofspeaking.

• May 26, 2016

Powerful sentence structure is fundamental to captivating writing or speaking. Here is a little gem of advice from writer  Gary Provost . (The highlighting is mine.)

Vary Sentence Length This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals—sounds that say listen to this, it is important. So write with a combination of short, medium, and long sentences. Create a sound that pleases the reader’s ear. Don’t just write words. Write music.

The difference in sentence structure between the first paragraph and the second and third paragraphs is stark. To get the full effect, read them aloud.

This advice is not just useful for novelists; it is also important when it comes to writing a speech. You want to vary the sentences so that there is a dynamic flow to your words. When the sentences contrast, the words come alive.

For example, take the sentence structure in Barack Obama’s speech after the 2008 New Hampshire Primary:

It was a creed written into the founding documents that declared the destiny of a nation. Yes, we can. It was whispered by slaves and abolitionists as they blazed a trail towards freedom through the darkest of nights. Yes, we can. It was sung by immigrants as they struck out from distant shores and pioneers who pushed westward against an unforgiving wilderness. Yes, we can. It was the call of workers who organized, women who reached for the ballot, a president who chose the moon as our new frontier, and a king who took us to the mountaintop and pointed the way to the promised land. Yes, we can, to justice and equality.

Two other thoughts when it comes to adding punch to your sentences.

The first is to write your speech as something to be heard, not to be read. Yes, the words may look nice on paper, but people are going to be listening, not reading. So write the way you would speak. Practice your speech out loud and record yourself. If a sentence sounds robotic, that is usually a sign that it needs to be revised.

The second is something about which I have written before , but it is worth repeating; namely, that you should write your speech out, not in paragraphs, but rather as a poem. This will allow you to get a sense for the rhythm of the words, the cadence, where to pause, where to place the emphasis. Even if you do not  read your speech, crafting it this way will help you formulate your ideas, choose the right words and deliver them well.

By way of example, here is the second paragraph of Gary Provost’s advice above, rewritten as a poem:

Now listen. I vary the sentence length,  and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals— sounds that say listen to this, it is important.

Notice how each line ends with a powerful word. Notice, also how I have sometimes split a single sentence into multiple stanzas. Doing so makes the pauses and points of emphasis more obvious.

For more information about speechwriting—and a free speechwriting course—check out Global Speechwriter , the website of my friend, Brent Kerrigan. Brent has a wealth of speechwriting experience and knows his stuff.

Like this article?

I love speaking for a large public. In the past, I did theater as a hobby.

Thanks for the comment, Sophie. We share the same passion. Whether I am giving a speech or doing improv theatre, there is a real rush to being in front of an audience!

I agree…I love it too!

Interesting. I have been doing this intuitively. It must be because I have sang in choirs all my life and I am also a professional dancer. Or was, anyway. Music is an intrinsic part of life. It is intertwined in my DNA.

Completely agree about the significance of music in our lives. Thanks for the comment.

Thanks John for sharing and spreading more good public speaking ideas & pointers.

I particularly appreciate your final point of not writing out a “final or reading script” in paragraphs but as a poem. It is surprising how infrequently this approach is actually used.

I find this approach has an additional benefit. It is a good way to make a final reading script when I do not have the luxury of memorizing the speech. Each line is a “snap-shot” or “chunk”. This makes “never-read-and-speak-at-the-same-time” more achievable. I have described it in more detail in a recent answer to a QUORA question: Point 3. May be of interest to your readers: https://www.quora.com/How-do-I-remember-so-many-informations-for-presentation-or-speech/answer/Rashid-Kapadia?srid=HrGm&share=2875c063

Good Luck … Rashid

Thank you, Rashid. And a terrific answer on Quora! In fact, I use the “memory palace” to remember lists of things. I learned it years ago from a cassette tape that my father played for me on battery-operated tape recorder during a long-distance car trip. I was fascinated by the concept. In my case, I use 20 different parts of a car to remember lists of 20 and more things.

Very good to note that you appreciate the value of “memory palace” approach. I cannot recommend “Moonwalking with Einstein” highly enough. I think it is specially important to expose children to this technique. After all “our lives are the sum of our memories”.

That’s a great example from Gary, so thanks for sharing it.

If your mind’s at all like mine, you’ll have specific sentence lengths in mind for each highlight colour you use. I’m curious what those numbers were!

What a fantastic tip about writing out a speech as a poem. Currently I tend to use bold text to show where I’ll stress a word, but sometimes I end up with too many of those and it sounds unnatural. So I’ll have to try your “stanza” method.

P.S. The photo of a stone wall really reminds of a picture of multicoloured tiles that I used in my post called “How consistent should you make your slides?” My answer to that rhetorical question is “Go for cohesion instead.” Just like samey sentences sound soporific, what I call “cookie-cutter consistency” on your slides puts people to sleep, too!

Thanks, Craig. When I saw the writing example from Gary, I knew that I had to write about it. Of course, we speak differently than we write, but the principle of varying the length of our sentence or phrases is the same.

Writing speeches out like a poem is something I started doing a long time ago. I remember reading somewhere that when Winston Churchill reviewed his speeches that he had had typed up for him, he would insist that each line had to end with a word that could be emphasized. Ending a line with a “the” or an “an” was not acceptable!

This approach could work for reading too. Anything to energise an email. Cut though the clutter.

Absolutely, Bridgit. In fact, the inspiration comes from an article on writing and reading.

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John delivered a keynote address about the importance of public speaking to 80 senior members of Gore’s Medical Device Europe team at an important sales event. He was informative, engaging and inspirational. Everyone was motivated to improve their public speaking skills. Following his keynote, John has led public speaking workshops for Gore in Barcelona and Munich. He is an outstanding speaker who thinks carefully about the needs of his audience well before he steps on stage.

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TA Leader, Gore and Associates

I first got in touch with John while preparing to speak at TED Global about my work on ProtonMail. John helped me to sharpen the presentation and get on point faster, making the talk more focused and impactful. My speech was very well received, has since reached almost 1.8 million people and was successful in explaining a complex subject (email encryption) to a general audience.

CEO, Proton Technologies

John gave the opening keynote on the second day of our unit’s recent offsite in Geneva, addressing an audience of 100+ attendees with a wealth of tips and techniques to deliver powerful, memorable presentations. I applied some of these techniques the very next week in an internal presentation, and I’ve been asked to give that presentation again to senior management, which has NEVER happened before. John is one of the greatest speakers I know and I can recommend his services without reservation.

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After a morning of team building activities using improvisation as the conduit, John came on stage to close the staff event which was organised in Chamonix, France. His energy and presence were immediately felt by all the members of staff. The work put into the preparation of his speech was evident and by sharing some his own stories, he was able to conduct a closing inspirational speech which was relevant, powerful and impactful for all at IRU. The whole team left feeling engaged and motivated to tackle the 2019 objectives ahead. Thank you, John.

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I was expecting a few speaking tips and tricks and a few fun exercises, but you went above and beyond – and sideways. You taught me to stand tall. You taught me to anchor myself. You taught me to breathe. You taught me to open up. You taught me to look people in the eye. You taught me to tell the truth. You taught me to walk a mile in someone else’s shoes. I got more than I bargained for in the best possible way.

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John gave a brilliant presentation on public speaking during the UN EMERGE programme in Geneva (a two days workshop on leadership development for a group of female staff members working in the UN organizations in Geneva). His talk was inspirational and practical, thanks to the many techniques and tips he shared with the audience. His teaching can dramatically change our public speaking performance and enable us as presenters to have a real and powerful impact. Thank you, John, for your great contribution!

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Thank you very much for the excellent presentation skills session. The feedback I received was very positive. Everyone enjoyed the good mix of listening to your speech, co-developing a concrete take-away and the personal learning experience. We all feel more devoted to the task ahead, more able to succeed and an elevated team spirit. Delivering this in a short time, both in session and in preparation, is outstanding!

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If a person’s speech continues in the next paragraph, should the next paragraph begin with an open quotation mark?

Note: This post relates to content in the eighth edition of the MLA Handbook . For up-to-date guidance, see the ninth edition of the MLA Handbook .

Yes. When a speaker’s words in dialogue extend to more than one paragraph, use an opening quotation mark at the beginning of each paragraph. Use a closing quotation mark, however, only at the end of the person’s speech, not at the end of every paragraph. 

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How to Write a Speech

Last Updated: June 24, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 2,977,380 times.

Giving an original speech for a class, event, or work presentation can be nerve-wracking. However, writing an effective speech can help to bolster your confidence. With careful planning and an eye for detail, you can write a speech that will inform, persuade, motivate, or entertain! Give yourself plenty of time to craft your speech and practice it several times for best results.

Sample Speeches

Drafting an Effective Speech

• If you are writing a speech for a class, make sure to check with your teacher to get details about the number and acceptable types of sources.

• If you are writing an informative or persuasive speech, then plan to arrange your speech with a problem and solution structure. Start the speech by talking about what is wrong, then explain how to fix the problem in the second half of your speech. [4] X Research source

Tip : Keep in mind that you can always refine your outline later or as you draft your speech. Include all of the information that seems relevant now with the expectation that you will likely need to pare it down later.

• For example, if you are writing a motivational speech about weight loss, then you might say something like, “Five years ago, I could not walk up a flight of stairs without needing to take a break halfway up.”
• If you hope to persuade audience members to reduce their use of fossil fuels, then you might start off by saying, “Gas-powered vehicles are the reason why global warming is threatening to destroy our planet.”

• For example, if you are giving a speech on increasing funding for Alzheimer’s research, it would be helpful to provide information on how common Alzheimer’s disease is and how it affects families. You could accomplish this with a combination of a statistic and an anecdote.

Tip: Keep your introduction less than 1 paragraph or 1 double-spaced page long. This will help to ensure that you do not spend too much time on the context and background before getting to the meat of your topic. [7] X Research source

• For example, in a speech about ending animal testing for cosmetics, you might start with a point about how animal testing is cruel, then explain that it is unnecessary, and then talk about the alternatives to animal testing that make it obsolete.

• For example, if you are about to cover the concept of delayed onset muscle soreness (also known as DOMS), then explain what it is in a nutshell first, then go into more detail about it and how it relates to your point, then end that section of your speech with a brief summary of the main point you are trying to make.

• In that moment
• The following week

• For example, if you have just described the effects of global warming on the polar bear population, conclude your speech by telling your audience about non-profit organizations that are working to protect the environment and the polar bear population.
• If you have just shared your weight loss story to motivate your audience, tell them what they can do to start their own weight loss journey and share resources that you found helpful.

Making Your Speech More Engaging

• For example, instead of saying, “Achieving and maintaining a healthy body weight is the pinnacle of human existence because it enables you to accomplish physical feats that boost your confidence and give you a sense of accomplishment,” say, “A healthy body weight allows you to do more physically, and this may make you happier overall.”
• Keep in mind that it is also important to vary your sentence structure. You can include a longer sentence once or twice per page to add variety to your speech. Just avoid using lots of long sentences in your speech. [15] X Research source

• For example, if you are giving a speech for a group of sales associates who are trying to increase sales of a new product called “Synergy,” then you might repeat a simple phrase to that effect, such as “Tell your customers about Synergy,” or you could simply say, “Synergy” a few times during your speech to remind your audience of this product.
• If you are writing a motivational speech about how running can help people to overcome emotional hurdles, then you might repeat a phrase in your speech to emphasize this idea, such as, “Run through the pain.”

• For example, if you are giving a speech about moose mating patterns, 2 numbers that show the decline in the moose population over a 50 year period may be a striking addition to your speech. However, sharing a complex set of moose population statistics would be less compelling and possibly even confusing to your audience.
• Choose quotes that are easy to follow and make sure that you explain how each quote you use supports to your argument. Try to stick with quotes that use simple language and take up no more than 2 lines on your page.

• For example, when describing your love of food in a motivational speech about becoming a chef, you might decide to include a joke and say something like, “I always wanted to become a chef, ever since I was a little kid and I discovered that people actually make donuts and they don’t just randomly fall from the sky.”

• Avoid relying on the slides to make the speech for you. You will still need to deliver your speech in an engaging manner. Only use the slides as a complement to your words.

• Make sure to read your speech out loud when you review it! This will help you to determine if it sounds natural and if there are any awkward sections that you can cut, smooth out, or explain more clearly. [22] X Research source

Expert Q&A

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You Might Also Like

• ↑ http://teacher.scholastic.com/writewit/speech/tips.htm
• ↑ Patrick Muñoz. Voice & Speech Coach. Expert Interview. 12 November 2019.
• ↑ https://www.write-out-loud.com/howtowritespeech.html
• ↑ https://www.academicwritingsuccess.com/7-sensational-essay-hooks/
• ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-introductions
• ↑ https://pac.org/content/speechwriting-101-writing-effective-speech

About This Article

To write a speech, start off with an attention-grabbing statement, like "Before I begin my speech, I have something important to say." Once you've gotten everyone's attention, move on to your strongest argument or point first since that's what audiences will remember the most. Use transitions throughout your speech, like "This brings us back to the bigger picture," so the audience doesn't get lost. To conclude your speech, restate the key points and leave your audience with a question or something to think about. To learn how to edit your first draft, scroll down! Did this summary help you? Yes No

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• 100 Persuasive Speech Topics for Students
• 100 Persuasive Essay Topics
• 50 Argumentative Essay Topics
• Examples of Great Introductory Paragraphs
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
• How To Write an Essay
• Writing an Opinion Essay
• 5 Steps to Writing a Position Paper
• How to Structure an Essay
• What Is Expository Writing?
• Ethos, Logos, Pathos for Persuasion
• Definition and Examples of Analysis in Composition
• Audience Analysis in Speech and Composition
• How to Write a Good Thesis Statement

Essay Writing: Paragraphs and Transitions

• Essay Writing Basics
• Purdue OWL Page on Writing Your Thesis This link opens in a new window
• Paragraphs and Transitions
• How to Tell if a Website is Legitimate This link opens in a new window
• Formatting Your References Page
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• Structuring the 5-Paragraph Essay

Paragraph Structure

I. INTRODUCTION

A. Begins with a sentence that captures the reader’s attention

1) You may want to use an interesting example, a surprising statistic, or a challenging question.

B. Gives background information on the topic.

C. Includes the THESIS STATEMENT which:

1) States the main ideas of the essay and includes:

b. Viewpoint (what you plan to say about the topic)

2) Is more general than supporting data

3) May mention the main point of each of the body paragraphs

II. BODY PARAGRAPH #1

A. Begins with a topic sentence that:

1) States the main point of the paragraph

2) Relates to the THESIS STATEMENT

B. After the topic sentence, you must fill the paragraph with organized details, facts, and examples.

C. Paragraph may end with a transition.

III. BODY PARAGRAPH #2

B. After the topic sentence, you must fill the paragraph with organized details, facts, and examples.

IV. BODY PARAGRAPH #3

3) States the main point of the paragraph

4) Relates to the THESIS STATEMENT

V. CONCLUSION

A. Echoes the THESIS STATEMENT but does not repeat it.

B. Poses a question for the future, suggests some action to be taken, or warns of a consequence.

C. Includes a detail or example from the INTRODUCTION to “tie up” the essay.

D. Ends with a strong image – or a humorous or surprising statement.

Transition Words and Phrases

More Transitions and Linking Expressions

A Monroe College Research Guide

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What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Some experts argue that focusing on individual actions to combat climate change takes the focus away from the collective action required to keep carbon levels from rising. Change will not be effected, say some others, unless individual actions raise the necessary awareness.

While a reader can see the connection between the sentences above, it’s not immediately clear that the second sentence is providing a counterargument to the first. In the example below, key “old information” is repeated in the second sentence to help readers quickly see the connection. This makes the sequence of ideas easier to follow.  

Sentence pair #2: Effective Transition

Some experts argue that focusing on individual actions to combat climate change takes the focus away from the collective action required to keep carbon levels from rising. Other experts argue that individual actions are key to raising the awareness necessary to effect change.

You can use this same technique to create clear transitions between paragraphs. Here’s an example:

Some experts argue that focusing on individual actions to combat climate change takes the focus away from the collective action required to keep carbon levels from rising. Other experts argue that individual actions are key to raising the awareness necessary to effect change. According to Annie Lowery, individual actions are important to making social change because when individuals take action, they can change values, which can lead to more people becoming invested in fighting climate change. She writes, “Researchers believe that these kinds of household-led trends can help avert climate catastrophe, even if government and corporate actions are far more important” (Lowery).

So, what’s an individual household supposed to do?

The repetition of the word “household” in the new paragraph helps readers see the connection between what has come before (a discussion of whether household actions matter) and what is about to come (a proposal for what types of actions households can take to combat climate change).

Sometimes, transitional words can help readers see how ideas are connected. But it’s not enough to just include a “therefore,” “moreover,” “also,” or “in addition.” You should choose these words carefully to show your readers what kind of connection you are making between your ideas.

To decide which transitional word to use, start by identifying the relationship between your ideas. For example, you might be

• making a comparison or showing a contrast Transitional words that compare and contrast include also, in the same way, similarly, in contrast, yet, on the one hand, on the other hand. But before you signal comparison, ask these questions: Do your readers need another example of the same thing? Is there a new nuance in this next point that distinguishes it from the previous example? For those relationships between ideas, you might try this type of transition: While x may appear the same, it actually raises a new question in a slightly different way. 
• expressing agreement or disagreement When you are making an argument, you need to signal to readers where you stand in relation to other scholars and critics. You may agree with another person’s claim, you may want to concede some part of the argument even if you don’t agree with everything, or you may disagree. Transitional words that signal agreement, concession, and disagreement include however, nevertheless, actually, still, despite, admittedly, still, on the contrary, nonetheless .
• showing cause and effect Transitional phrases that show cause and effect include therefore, hence, consequently, thus, so. Before you choose one of these words, make sure that what you are about to illustrate is really a causal link. Novice writers tend to add therefore and hence when they aren’t sure how to transition; you should reserve these words for when they accurately signal the progression of your ideas.
• explaining or elaborating Transitions can signal to readers that you are going to expand on a point that you have just made or explain something further. Transitional words that signal explanation or elaboration include in other words, for example, for instance, in particular, that is, to illustrate, moreover .
• drawing conclusions You can use transitions to signal to readers that you are moving from the body of your argument to your conclusions. Before you use transitional words to signal conclusions, consider whether you can write a stronger conclusion by creating a transition that shows the relationship between your ideas rather than by flagging the paragraph simply as a conclusion. Transitional words that signal a conclusion include in conclusion , as a result, ultimately, overall— but strong conclusions do not necessarily have to include those phrases.

If you’re not sure which transitional words to use—or whether to use one at all—see if you can explain the connection between your paragraphs or sentence either out loud or in the margins of your draft.

For example, if you write a paragraph in which you summarize physician Atul Gawande’s argument about the value of incremental care, and then you move on to a paragraph that challenges those ideas, you might write down something like this next to the first paragraph: “In this paragraph I summarize Gawande’s main claim.” Then, next to the second paragraph, you might write, “In this paragraph I present a challenge to Gawande’s main claim.” Now that you have identified the relationship between those two paragraphs, you can choose the most effective transition between them. Since the second paragraph in this example challenges the ideas in the first, you might begin with something like “but,” or “however,” to signal that shift for your readers.  

• picture_as_pdf Transitions

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FACT SHEET: President   Biden Announces New Actions to Keep Families   Together

Since his first day in office, President Biden has called on Congress to secure our border and address our broken immigration system. As Congressional Republicans have continued to put partisan politics ahead of national security – twice voting against the toughest and fairest set of reforms in decades – the President and his Administration have taken actions to secure the border, including:

• Implementing executive actions to bar migrants who cross our Southern border unlawfully from receiving asylum when encounters are high;
• Deploying record numbers of law enforcement personnel, infrastructure, and technology to the Southern border;
• Seizing record amounts of fentanyl at our ports of entry;
• Revoking the visas of CEOs and government officials outside the U.S. who profit from migrants coming to the U.S. unlawfully; and
• Expanding efforts to dismantle human smuggling networks and prosecuting individuals who violate immigration laws.

President Biden believes that securing the border is essential. He also believes in expanding lawful pathways and keeping families together, and that immigrants who have been in the United States for decades, paying taxes and contributing to their communities, are part of the social fabric of our country. The Day One immigration reform plan that the President sent to Congress reflects both the need for a secure border and protections for the long-term undocumented. While Congress has failed to act on these reforms, the Biden-Harris Administration has worked to strengthen our lawful immigration system. In addition to vigorously defending the DACA (Deferred Action for Childhood arrivals) policy, the Administration has extended Affordable Care Act coverage to DACA recipients and streamlined, expanded, and instituted new reunification programs so that families can stay together while they complete the immigration process.  Still, there is more that we can do to bring peace of mind and stability to Americans living in mixed-status families as well as young people educated in this country, including Dreamers. That is why today, President Biden announced new actions for people who have been here many years to keep American families together and allow more young people to contribute to our economy.   Keeping American Families Together

• Today, President Biden is announcing that the Department of Homeland Security will take action to ensure that U.S. citizens with noncitizen spouses and children can keep their families together.
• This new process will help certain noncitizen spouses and children apply for lawful permanent residence – status that they are already eligible for – without leaving the country.
• These actions will promote family unity and strengthen our economy, providing a significant benefit to the country and helping U.S. citizens and their noncitizen family members stay together.
• In order to be eligible, noncitizens must – as of June 17, 2024 – have resided in the United States for 10 or more years and be legally married to a U.S. citizen, while satisfying all applicable legal requirements. On average, those who are eligible for this process have resided in the U.S. for 23 years.
• Those who are approved after DHS’s case-by-case assessment of their application will be afforded a three-year period to apply for permanent residency. They will be allowed to remain with their families in the United States and be eligible for work authorization for up to three years. This will apply to all married couples who are eligible.  
• This action will protect approximately half a million spouses of U.S. citizens, and approximately 50,000 noncitizen children under the age of 21 whose parent is married to a U.S. citizen.

Easing the Visa Process for U.S. College Graduates, Including Dreamers

• President Obama and then-Vice President Biden established the DACA policy to allow young people who were brought here as children to come out of the shadows and contribute to our country in significant ways. Twelve years later, DACA recipients who started as high school and college students are now building successful careers and establishing families of their own.
• Today’s announcement will allow individuals, including DACA recipients and other Dreamers, who have earned a degree at an accredited U.S. institution of higher education in the United States, and who have received an offer of employment from a U.S. employer in a field related to their degree, to more quickly receive work visas.
• Recognizing that it is in our national interest to ensure that individuals who are educated in the U.S. are able to use their skills and education to benefit our country, the Administration is taking action to facilitate the employment visa process for those who have graduated from college and have a high-skilled job offer, including DACA recipients and other Dreamers. 

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College of Liberal Arts and Sciences

Clas awards eight graduate assistantships in writing, editing, engagement.

By Charlotte Brookins 

The College of Liberal Arts and Sciences has awarded eight assistantships to graduate students in the areas of writing, editing, community engagement, and marketing and community in the performing arts.  

These positions, part of a pilot project, provide doctoral students unique opportunities to participate in the college’s outreach, engagement, and writing missions in ways designed to diversify and transform graduate career preparation. 

Iowa Summer Writing Festival  

Hailey Kingsbury , a third year Doctor of Audiology candidate and incoming president of the National Student Speech Language Hearing Association for the 2023-2024 school year, received the 2023 Iowa Summer Writing Festival graduate assistantship. In this position, Kingsbury will support the Iowa Summer Writing Festival, which is administered by the UI Magid Center for Writing.  

“I am passionate about my field [audiology], but I am excited to diversify my graduate experience,” says Kingsbury in her application. “I am confident in my ability to create a collaborative and memorable Iowa Summer Writing Festival and would be honored to work with such a renowned writing program and community.” 

Iowa Sciences Academy 

CLAS awarded two new Iowa Sciences Academy assistantships for the coming term, in addition to renewing one graduate student for a second year. These assistantships will take place during the 2023-2024 academic year.  

Kingsbury, listed above, received one assistantship, and will join second-year physics and astronomy PhD candidate Jacob Payne and third-year PhD candidate in biology, evolution, and ecology Briante Najev , who was renewed for the position.  

Payne is highly experienced in physics, engineering, and astronomy and says he looks forward to providing other students with opportunities to put their shared passion to work.  

“With the Iowa Sciences Academy courses, I hope to empower students and to learn mentorship skills through practice. This assistantship will allow me to hear from students with different backgrounds, dreams, and career goals,” Payne explains in his application.  

Returning to the position for the second year is Najev, who specializes in ecology and evolution. Having published several works in various journals over the years, Najev is especially excited about the writing experience this position will continue to provide.  

“I believe that this graduate assistantship will provide major benefits for my future. Creating seminars, editing scientific articles, and polishing my (and others’) professional development skills are powerful ways of internalizing and teaching a suite of important tools,” Najev says.  

Magid Center for Writing  

Alyssa “Adare” Smith , a second-year PhD candidate in English was renewed for her assistantship with the Magid Center for Writing . Smith will continue with promotional and outreach work for the center.   

“I am passionate about providing and advocating for accessibility, and this assistantship is in line with those values. This opportunity is uniquely positioned to teach me more about the services of the university and will allow me to easily network with like-minded individuals who are dedicated to positively impacting our campus community,” Smith explains.  

Performing arts marketing and communications 

Bronwyn Stewart , a second-year English PhD candidate, received an assistantship working in marketing and communications for the performing arts units in the college. Stewart, who is experienced in marketing, communications, and theatre, hopes to continue working in performing arts post-graduation.  

“After finishing my dissertation, I hope to continue with performance, whether that be in academic settings or at a performance venue,” Stewart says. “I thoroughly enjoy writing and developing new ways to engage people and invite them to participate in the performing arts.” 

Academic editing 

Two graduate students received editing assistantships to help faculty in their work with highly prestigious academic journals.  

Emily Wieder , a third-year PhD candidate in French and francophone world studies, received an editorial assistantship with Dance Research Journal , a peer-reviewed journal of scholarly articles and book reviews published by Cambridge University and co-edited by UI Department of Dance Director Rebekah Kowal . 

“For Dance Research Journal, I look forward to performing more of the reviewing and corresponding tasks that my supervisors have done,” Wieder says. “Those skills will be necessary when I become a professor, as I will write articles and eventually serve on editorial boards.” 

Derick Juptner , a second-year PhD candidate in anthropology, will assist Margaret Beck, professor of anthropology, in her work with the leading publication Journal of Archeological Method and Theory .   

“Overall, I believe the assistantship is a great opportunity for me to improve my skills related to research and publishing, and one that will allow me to support my students and peers during future academic endeavors,” Juptner explains.  

Each assistantship is a 50 percent award, or 20-hours per week, and is available only to graduate students pursuing a doctorate in the College of Liberal Arts and Sciences. 

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• Knowledge Base
• How to conclude an essay | Interactive example

How to Conclude an Essay | Interactive Example

Published on January 24, 2019 by Shona McCombes . Revised on July 23, 2023.

The conclusion is the final paragraph of your essay . A strong conclusion aims to:

• Tie together the essay’s main points
• Show why your argument matters
• Leave the reader with a strong impression

Your conclusion should give a sense of closure and completion to your argument, but also show what new questions or possibilities it has opened up.

This conclusion is taken from our annotated essay example , which discusses the history of the Braille system. Hover over each part to see why it’s effective.

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

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Table of contents

Step 1: return to your thesis, step 2: review your main points, step 3: show why it matters, what shouldn’t go in the conclusion, more examples of essay conclusions, other interesting articles, frequently asked questions about writing an essay conclusion.

To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument.

Don’t just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction.

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Next, remind the reader of the main points that you used to support your argument.

Avoid simply summarizing each paragraph or repeating each point in order; try to bring your points together in a way that makes the connections between them clear. The conclusion is your final chance to show how all the paragraphs of your essay add up to a coherent whole.

To wrap up your conclusion, zoom out to a broader view of the topic and consider the implications of your argument. For example:

• Does it contribute a new understanding of your topic?
• Does it raise new questions for future study?
• Does it lead to practical suggestions or predictions?
• Can it be applied to different contexts?
• Can it be connected to a broader debate or theme?

Whatever your essay is about, the conclusion should aim to emphasize the significance of your argument, whether that’s within your academic subject or in the wider world.

Try to end with a strong, decisive sentence, leaving the reader with a lingering sense of interest in your topic.

The easiest way to improve your conclusion is to eliminate these common mistakes.

Don’t include new evidence

Any evidence or analysis that is essential to supporting your thesis statement should appear in the main body of the essay.

The conclusion might include minor pieces of new information—for example, a sentence or two discussing broader implications, or a quotation that nicely summarizes your central point. But it shouldn’t introduce any major new sources or ideas that need further explanation to understand.

Don’t use “concluding phrases”

Avoid using obvious stock phrases to tell the reader what you’re doing:

• “In conclusion…”
• “To sum up…”

These phrases aren’t forbidden, but they can make your writing sound weak. By returning to your main argument, it will quickly become clear that you are concluding the essay—you shouldn’t have to spell it out.

Don’t undermine your argument

Avoid using apologetic phrases that sound uncertain or confused:

• “This is just one approach among many.”
• “There are good arguments on both sides of this issue.”
• “There is no clear answer to this problem.”

Even if your essay has explored different points of view, your own position should be clear. There may be many possible approaches to the topic, but you want to leave the reader convinced that yours is the best one!

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This conclusion is taken from an argumentative essay about the internet’s impact on education. It acknowledges the opposing arguments while taking a clear, decisive position.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

This conclusion is taken from a short expository essay that explains the invention of the printing press and its effects on European society. It focuses on giving a clear, concise overview of what was covered in the essay.

The invention of the printing press was important not only in terms of its immediate cultural and economic effects, but also in terms of its major impact on politics and religion across Europe. In the century following the invention of the printing press, the relatively stationary intellectual atmosphere of the Middle Ages gave way to the social upheavals of the Reformation and the Renaissance. A single technological innovation had contributed to the total reshaping of the continent.

This conclusion is taken from a literary analysis essay about Mary Shelley’s Frankenstein . It summarizes what the essay’s analysis achieved and emphasizes its originality.

By tracing the depiction of Frankenstein through the novel’s three volumes, I have demonstrated how the narrative structure shifts our perception of the character. While the Frankenstein of the first volume is depicted as having innocent intentions, the second and third volumes—first in the creature’s accusatory voice, and then in his own voice—increasingly undermine him, causing him to appear alternately ridiculous and vindictive. Far from the one-dimensional villain he is often taken to be, the character of Frankenstein is compelling because of the dynamic narrative frame in which he is placed. In this frame, Frankenstein’s narrative self-presentation responds to the images of him we see from others’ perspectives. This conclusion sheds new light on the novel, foregrounding Shelley’s unique layering of narrative perspectives and its importance for the depiction of character.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy

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Your essay’s conclusion should contain:

• A rephrased version of your overall thesis
• A brief review of the key points you made in the main body
• An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

For a stronger conclusion paragraph, avoid including:

• Important evidence or analysis that wasn’t mentioned in the main body
• Generic concluding phrases (e.g. “In conclusion…”)
• Weak statements that undermine your argument (e.g. “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

The conclusion paragraph of an essay is usually shorter than the introduction . As a rule, it shouldn’t take up more than 10–15% of the text.

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McCombes, S. (2023, July 23). How to Conclude an Essay | Interactive Example. Scribbr. Retrieved June 24, 2024, from https://www.scribbr.com/academic-essay/conclusion/

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