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Bed and Breakfast Business Plan Template

Written by Dave Lavinsky

Bed and Breakfast Business Plan

You’ve come to the right place to create your Bed and Breakfast business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bed and Breakfast companies.

Below is a template to help you create each section of your Bed and Breakfast business plan.

Executive Summary

Business overview.

Walton House is a new bed and breakfast business located just outside of Omaha, Nebraska. It is a charming two-story rustic farmhouse that contains several rooms for guests to enjoy. Every room is decorated with pictures, adornments, and knick-knacks that transport guests to a simpler, more rustic time. The bed and breakfast will offer daily housekeeping, high-speed wifi, cable, and complimentary breakfast every morning.

Walton House is run and owned by Mary Walton. She inherited the house from her grandparents and decided to renovate it and run it as a bed and breakfast. Though Mary has never run a bed and breakfast before, she holds an MBA and has worked in upper management of several other small businesses. Therefore, she has an in-depth knowledge of the operations, marketing, and management sides of running a business.

Walton House will offer all of the standard bed and breakfast services, including daily room cleaning, cable TV, a free wireless network, and various other amenities. Additionally, the bed and breakfast will include complimentary breakfast every morning as well as free snacks all day long in the common areas.

Customer Focus

Walton House will primarily serve leisure travelers who seek comfort, basic amenities, and simplicity of services. We will target both Omaha residents who need a short getaway and travelers who are coming to Omaha for a short stay.

Management Team

Walton House is run and owned by Mary Walton. Before Mary took ownership of the house, it belonged to her grandparents and was transferred down through generations. Due to its rustic charm, Mary realized the house offered a great atmosphere that guests loved. Therefore, she decided to renovate the home and turn it into a bed and breakfast.

Though Mary has never run a bed and breakfast before, she holds an MBA and has worked in upper management of several other small businesses. Therefore, she has an in-depth knowledge of the operations, marketing, and management sides of running a business.

Success Factors

Walton House will be able to achieve success by offering the following competitive advantages:

  • Location: Walton House’s location on the outskirts of Omaha adds to the rustic, rural feel that guests will enjoy. However, the city is still close enough to easily access the airport, tourist attractions, downtown, shopping, and restaurants.
  • Business Amenities: Wi-fi throughout the bed and breakfast will make working remotely simple for business visitors.
  • Management: Our management team has years of business and marketing experience that allows us to market and serve customers in the same manner as our most sophisticated competitors.
  • Relationships: Having visited the community for a number of years, Mary Walton knows many of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for us to build the brand and awareness of the bed and breakfast.

Financial Highlights

Walton House is seeking $300,000 in debt financing to launch the bed and breakfast. The funding will primarily be used to pay for renovations. Funding will also be dedicated toward three months of overhead costs, including payroll and utilities. The breakout of the funding is below:

  • Renovations: $150,000
  • Three months of overhead expenses (payroll, utilities): $50,000
  • Marketing costs: $50,000
  • Working capital: $50,000

The following graph below outlines the pro forma financial projections for Walton House.

pro forma financial projections for Walton House

Company Overview

Who is walton house, walton house history.

Mary Walton incorporated Walton House as an S-Corporation on November, 202X. The bed and breakfast development operations are currently being run out of Mary Walton’s home office. Once the renovations are finished, all operations will run from Walton House.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Found contractors to help renovate the home
  • Taking bids from construction crews and electrical engineering firms
  • Determined equipment leasing and financing requirements
  • Began recruiting key employees with customer service or bed and breakfast experience

Walton House Services

Industry analysis.

The bed and breakfast industry has grown substantially over the past decade and is expected to continue that growth over the next several years.

This growth is due to several factors. First of all, when cities are flooded with tourists for special events, hotels often can’t keep up with demand. When hotels are out of rooms, travelers have to look elsewhere, with many heading to bed and breakfasts. Bed and breakfasts are a great option when hotels cannot accommodate an influx of tourists.

Secondly, hotels, Airbnbs, and other accommodations are becoming increasingly expensive, which prices out most travelers. Most travelers expect extra services if they are forced to pay higher prices, but this is a rare occurrence in hotels. Bed and breakfasts are moderately priced and offer more services and atmosphere than most hotels can provide.

Finally, many travelers don’t want to sit in a bland hotel room throughout their stay. They want an accommodation with more atmosphere, personality, and charm. Very few hotels offer this. However, this is exactly what makes bed and breakfasts unique. Every bed and breakfast location offers a unique charm and atmosphere that makes it a more enjoyable and personable experience for guests.

All of these factors have helped the bed and breakfast industry boom. With hotel and Airbnb prices continuing to rise and travelers wanting a more enjoyable and unique experience, bed and breakfasts will only continue to increase in demand.

Customer Analysis

Demographic profile of target market.

Walton House will primarily serve leisure travelers who seek comfort, necessary amenities, and simplicity of services. We will target both Omaha residents who need a short getaway and travelers from other locations that are coming to Omaha for a short stay.

In general, the market for the bed and breakfast segment tends to be relatively affluent and well-educated. The single largest segment which uses bed and breakfasts are guests on vacations/pleasure trips. These tend to be short weekend breaks to relieve work-related stress. Special events, such as weddings, are important revenue drivers. Therefore, we expect many of our customers to be travelers who are on vacation or coming to Omaha for a special event.

Customer Segmentation

We will primarily target the following three market segments:

  • Locals looking for a simple getaway
  • Leisure travelers
  • Business travelers

Competitive Analysis

Direct and indirect competitors.

Walton House will face competition from other companies with similar business profiles. A description of each competitor company is below.

The Omaha Concourse Bed and Breakfast

The Omaha Concourse Bed and Breakfast is Omaha’s leading bed and breakfast and has been in business for 20 years. The bed and breakfast offers a wide array of services and amenities that you typically find at a bed and breakfast.

The Omaha Concourse also offers luxury amenities, many of which are not necessary for travelers, and charges a high price for those amenities ($200-300 per night). Additionally, this bed and breakfast does not offer wireless internet in sleeping rooms.

The Edgewater Bed and Breakfast

The Edgewater Bed and Breakfast has been in business for 15 years. The Edgewater Bed and Breakfast offers a variety of services and amenities, all typical of the bed and breakfast and hospitality industry. However, Edgewater is highly priced due to its waterfront location. Furthermore, Edgewater’s rooms are aging and in desperate need of renovation.

Doubletree Bed and Breakfast Omaha

Doubletree Bed and Breakfast Omaha has been in business for the past ten years and is part of the Hilton family of bed and breakfasts. This allows it to use centralized booking with Hilton and the Hilton loyalty points system. However, the Doubletree is not located in a convenient location, nor does it have nearly as many amenities and services as Walton House. Travelers will get more atmosphere and bang for their buck when they book with us.

Competitive Advantage

Walton House enjoys several advantages over its competitors. These advantages include:

Marketing Plan

Brand & value proposition.

The Walton House brand will focus on the company’s unique value proposition:

  • Offering rooms suited for families and business travelers and services
  • Providing a historic and rustic charm
  • Offering an enchanting location on the outskirts of Omaha
  • Providing excellent customer service

Promotions Strategy

The promotions strategy for Walton House is as follows:

Social Media

The Walton House will have Instagram, Twitter, and Facebook business profiles where Mary will post frequently about the bed and breakfast. The posts will have pictures of the house and provide information on upcoming special events nearby. The posts will be appealing with professional photographs and will engage customers with discount opportunities and special promotions.

Website & SEO Marketing

Mary will utilize the website and SEO to attract new customers. The website will be easy to navigate and provide all the information and pictures needed to show the house’s charm. The SEO strategy will also be managed to ensure that anyone searching “bed and breakfast near me” or “bed and breakfast Omaha” will see Walton House listed at the top of the Bing or Google search engine.


Walton House will initially advertise on travel websites, which are frequently being used these days to book travel due to their ease of use and reviews. These travel websites may offer slight discounts or promotions to further incentivize travelers to book with Walton House.

Pre-Opening Events

Before opening the bed and breakfast, Walton House will organize pre-opening events designed for prospective national customers, local customers, and press contacts. These events will create buzz and awareness for Walton House in the area.

Walton House’s pricing will fluctuate based on the season and occupancy percentages using a computerized yield management system. However, pricing will always place the Walton House in the mid-range, below luxury offerings, and above bed and breakfasts and motels in the area. Customers will feel they receive great value when patronizing our bed and breakfast.

Operations Plan

Operation Functions:

The following will be the operations plan for Walton House.

  • Mary will be the Owner of Walton House. She will be in charge of much of the operations and management aspects of the business.
  • Mary is assisted by her cousin, Christine Walton. Christine has a background as a marketing manager, so she will be in charge of all the marketing efforts.
  • Mary will also hire a small crew to help with cooking and cleaning the rooms every day.


Walton House expects to achieve the following milestones in the following six months:

11/202X          Hire contractors and start renovations

12/202X          Finish renovations

1/202X            Kickoff promotional campaign

2/202X            Hire and train initial staff

3/202X            Open Walton House

4/202X            Reach break-even

Financial Plan

Key revenue & costs.

The key revenue of Walton House will come from charging nightly rates for each guest that stays with us.

The major costs for the company will be the salaries of the staff and the cost of maintaining the bed and breakfast. In its initial years, the company’s marketing spending will be high as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of guests per month: 20
  • Annual overhead costs: $20,000
  • Average nightly rate: $100

Financial Projections

Income statement, balance sheet, cash flow statement, bed and breakfast business plan faqs, what is a bed and breakfast business plan.

A bed and breakfast business plan is a plan to start and/or grow your bed and breakfast business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bed and Breakfast business plan using our Bed and Breakfast Business Plan Template here .

What are the Main Types of Bed and Breakfast Businesses?

There are a number of different kinds of bed and breakfast businesses , some examples include: Home Stay, B&B, Country Inn, or Cottage.

How Do You Get Funding for Your Bed and Breakfast Business Plan?

Bed and Breakfast businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

This is true for opening a bed and breakfast business plan or a plan to grow an existing bed and breakfast.

What are the Steps To Start a Bed and Breakfast Business?

Starting a bed and breakfast business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bed and Breakfast Business Plan - The first step in starting a business is to create a detailed b&b business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bed and breakfast business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bed and breakfast business is in compliance with local laws.

3. Register Your Bed and Breakfast Business - Once you have chosen a legal structure, the next step is to register your bed and breakfast business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bed and breakfast business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Bed and Breakfast Equipment & Supplies - In order to start your bed and breakfast business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bed and breakfast business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful bed and breakfast business:

  • How to Start a Bed and Breakfast Business

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Bed & Breakfast

Back to All Business Ideas

How to Start a Bed & Breakfast

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on December 21, 2021 Updated on May 24, 2024

How to Start a Bed & Breakfast

Investment range

$75,000 - $300,000

Revenue potential

$150,000 - $230,000 p.a.

Time to build

Profit potential

$110,000 - $160,000 p.a.

Industry trend

Despite the rise of home rental apps like Airbnb, traditional bed and breakfasts, or B&Bs, remain a popular choice for romantic getaways and weekend vacations. If you like hosting guests and live in an appealing area, starting a bed and breakfast could be a great way to make a living or add another income stream, while giving people memories they’ll never forget!

Starting a bed and breakfast will have challenges, so it’s wise to understand what’s involved before you jump in. Fortunately, you’ve come to the right place: this step-by-step guide is full of insights that will help you develop and launch your own B&B and put you on the road to entrepreneurial success.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a bed and breakfast has pros and cons that you should consider before deciding if the business is right for you.

  • Express yourself — Design your B&B however you like
  • Good money — Profit margins tend to be high
  • Fun! — Everyday is a holiday for your guests
  • Startup costs — The property and renovations could be costly
  • Crowded home — Very little alone time if you live in your B&B

Bed & Breakfast Industry Trends

A major trend today is the rise of the multi-billion-dollar homestay lodgings market, led by Airbnb and VRBO. Learn more about this booming industry in this article on starting an Airbnb . It’s probably a good idea to list your B&B on those sites, as well as on your own website, to boost awareness, customer reviews, and occupancy rates.

Industry Size and Growth

bed and breakfast industry size and growth

The bed & breakfast and hostel accommodations industry in the US is well on the way to a rebound after the pandemic dip of 2020.

  • Industry size and past growth — The market was valued at $3 billion as of 2024, which is a 3.1% growth in comparison to the year before.(( )) In the period from 2018 to 2023, the market has increased by about 2.5% per year.(( ))
  • Growth forecast — The market is expected to grow by approximately 2.7% through 2028, reaching $3.5 billion.(( )) 
  • Number of businesses — There were around 4,300 B&B and hostel establishments in the US in 2023.(( ))
  • Number of people employed — As of 2023, 18,804 people were employed in the B&B and hostel accommodations industry.(( )) 

Trends and Challenges

bed and breakfast industry Trends and Challenges

  • Live entertainment, top-notch dining, or close proximity to local attractions
  • Safety precautions, including online check-in and disinfectant cleaning, which are important even after the pandemic
  • Workspaces for remote workers
  • Data security
  • Competition from Airbnb and VRBO

Consumer Spending

bed and breakfast industry consumer spending

  • Average consumer spend — The average American household planned to spend more than $2,800, for a summer vacation in 2023, according to the Vacation Confidence Index 2023 of Allianz Travel.(( ))
  • Potential customer base — In July 2023, almost 80% of American adults planned to travel domestically in the next year.(( ))
  • Average prices — The average B&B room for a solo traveler costs from $60 to $90 per night, while families usually spend from $130 to $180 per night.(( ))

What Kind of People Work in the Bed & Breakfast Industry?

bed and breakfast industry demographics

  • Gender — 26% of innkeepers in the US are female and 74% are male.(( ))
  • Average level of education — 51% of innkeepers hold a bachelor’s degree.(( ))  
  • Average age — The average age of an innkeeper is 46.4.(( ))

How Much Does It Cost to Start a Bed and Breakfast Business?

Starting a B&B costs anywhere from $75,000 to $300,000 or more. The largest expenses are a down payment on the house, renovations, furniture, and décor. A home in a good location with enough space and bedrooms is going to be pricey. It may not need renovations and could even come fully furnished, but you should expect a down payment of at least $50,000.

How Much Can You Earn From a Bed and Breakfast Business?

Bed and Breakfast business earnings forecast

Let’s say an average B&B room costs $170 per night, and you should be able to achieve a profit margin of about 70%.

If you have five rooms and average 50% occupancy your first year, you’d bring in over $150,000 in annual revenue. This would mean almost $110,000 in profit, assuming that 70% margin. As your brand gains recognition, you could increase occupancy to 75%. With an expected annual revenue of over $230,000, you’d make over $160,000.

What Barriers to Entry Are There?

There are a few barriers to entry for a bed and breakfast. Your biggest challenges will be:

  • A down payment on a large home in a good location will be $$$
  • You’ll likely need to uproot your life and move to a new area

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Step 2: hone your idea.

Now that you know what’s involved in starting a bed and breakfast, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an Opportunity

Research bed and breakfasts in the area to examine their services, price points, and customer reviews. You’ll want to come up with a concept that will be in demand, but you also should look for a good location with a few B&B options.

bed and breakfast startup business plan

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as a B&B for romantic getaways, or a B&B for older couples.

This could jumpstart your word-of-mouth marketing and attract clients right away.

What? Creating a Charming and Welcoming Bed & Breakfast

In addition to a room and breakfast, you could offer:

  • Three homemade, locally sourced meals every day
  • Entertainment , such as live local music acts
  • Transport to local attractions

How Much Should You Charge for a Bed and Breakfast?

Prices for bed and breakfasts for a family range from $130 to $180 per night. Your main expenses will be your mortgage, taxes, food, and cleaning supplies. Your labor costs will be minimal if you do the work yourself or have family members help you.

Once you know your costs, use our profit margin calculator to determine your price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify Your Target Market

Your target market is probably going to be more established people with higher incomes. You’re most likely to find these people on Facebook or LinkedIn.

Where? Choose Your Bed & Breakfast Location

Selecting the right location is vital for the success of your bed and breakfast. Look for a charming and desirable area that attracts tourists or business travelers, such as a popular vacation destination, scenic countryside, or a bustling city center.

Consider proximity to attractions, amenities, and transportation hubs to ensure convenience for your guests. Additionally, assess the competition in the area and aim to offer a unique experience or cater to a specific niche market.

By strategically choosing a location, you can create a welcoming and memorable bed & breakfast that appeals to travelers and sets you apart from the competition.

You can find a house or building to rent in your area on sites such as Craigslist and Crexi .

bed and breakfast business idea rating

Step 3: Brainstorm a Bed & Breakfast Business Name

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better
  • The name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “bed and breakfast” or “B&B,” boosts SEO
  • Choose a name that allows for expansion: “Tranquil Retreat B&B” over “Beachside B&B”
  • A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Discover over 250 unique Bed & Breakfast name ideas here . If you want your business name to include specific keywords, you can also use our Bed & Breakfast name generator. Just type in a few keywords, hit Generate, and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. However, once you start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Bed & Breakfast Business Plan

Here are the key components of a business plan:

what to include in a business plan

  • Executive summary — A brief overview of the bed & breakfast business, highlighting its mission, goals, and key success factors
  • Business overview — An in-depth description of the bed & breakfast, including its location, size, and unique features that set it apart
  • Product and services — Detailed information on the accommodations and services offered, such as room types, amenities, and any additional offerings like guided tours or special packages
  • Market analysis — A comprehensive evaluation of the target market, identifying the demand for bed & breakfast services in the chosen location and potential customer demographics
  • Competitive analysis — Examination of other local accommodations and their strengths and weaknesses, outlining strategies to differentiate and compete effectively
  • Sales and marketing — A plan for promoting the bed & breakfast, including online and offline strategies, pricing, and any partnerships or promotions to attract guests
  • Management team — Introduction to key individuals responsible for running the bed & breakfast, highlighting their relevant experience and roles
  • Operations plan — Details on day-to-day operations, staffing requirements, suppliers, and any technology or systems used to manage reservations and guest services
  • Financial plan — Projections for the bed & breakfast’s financial performance, including startup costs, revenue forecasts, and profit margins
  • Appendix — Supporting documents such as legal agreements, permits, resumes of key personnel, and any additional information that strengthens the business plan

If you’ve never created a business plan yourself before, it can be an intimidating task. Consider hiring an experienced business plan writer to create a professional business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose Where to Register Your Company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bed and breakfasts.

If you’re willing to move, you could really maximize your business! Keep in mind that it’s relatively easy to transfer your business to another state.

Choose Your Business Structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bed and breakfast will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

types of business structures

  • Sole proprietorship — The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General partnership — Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) — Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corporation — Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corporation — This refers to the tax classification of the business but is not a business entity. An S Corp can be either a corporation or an LLC , which just needs to elect this structure for tax status. In an S Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

bed and breakfast startup business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number or EIN. You can file for your EIN online, or by mail/fax. Visit the IRS website to learn more. Keep in mind that, if you’ve chosen to be a sole proprietorship, you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

bed and breakfast startup business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund Your Business

Securing financing is your next step and there are plenty of ways to raise capital:

types of business funding

  • Bank loans — This is the most common method, but getting approved requires a rock-solid business plan and a strong credit history.
  • SBA-guaranteed loans — The Small Business Administration can act as a guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants — A handful of financial assistance programs help fund entrepreneurs. Visit to learn which might work for you.
  • Venture capital — Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
  • Crowdfunding — Websites like Kickstarter and GoFundMe offer an increasingly popular low-risk option, in which donors fund an entrepreneur’s vision.
  • Personal — Self-fund your business via your savings, the sale of property or other assets, and support from family and friends.

Bank and SBA loans are probably the best options for funding a bed and breakfast business.

Step 8: Apply for Bed & Breakfast Business Licenses and Permits

Starting a bed and breakfast business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health license and permit from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.

You need to make sure that the house that you choose is zoned for short-term rentals as a B&B. If not, you’ll need to apply for a variance with the local government. You may also need state-level licenses and local county or city-based licenses and permits. 

The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bed and breakfast business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

types of business insurance

  • General liability — The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business property — Provides coverage for your equipment and supplies.
  • Equipment breakdown insurance — Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation — Provides compensation to employees injured on the job.
  • Property — Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto — Protection for your company-owned vehicle.
  • Professional liability — Protects against claims from clients who say they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP) — This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential Software and Tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You can use industry-specific software, such as Little Hotelier , Cloudbeds , or ResNexus , to manage your scheduling, bookings, and payments.

  • Popular web-based accounting programs for smaller businesses include Quickbooks , FreshBooks , and Xero .
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences of filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop Your Website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech savvy, you can hire a web designer or developer to create a custom website for your business.

However, people are unlikely to find your website unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

  • Local SEO — Ensure your B&B is prominently listed on Yelp and Google My Business, on local directories and travel sites, using SEO strategies to appear in searches for accommodations in your area.
  • Engaging social media — Utilize Instagram and Facebook to showcase the cozy ambiance, special amenities, and homemade breakfasts of your B&B.
  • User-friendly booking system — Implement an easy-to-use online booking system on your website with clear calls to action like Book Your Stay.
  • Blogging about local attractions — Share blog posts that highlight local attractions, events, and activities, positioning your B&B as the perfect gateway to the area.
  • Guest stories and reviews — Encourage guests to share their experiences and post reviews online to generate social proof and enhance credibility.
  • Host events — Organize events like wine tastings or book clubs at your B&B to engage the local community and attract potential guests.
  • Open house tours — Offer tours that allow people to experience the charm of your B&B firsthand, which can lead to bookings.
  • Partnerships with local businesses — Collaborate with local tour operators, restaurants, and shops to offer packages or special deals, enhancing guest experiences.
  • Guest loyalty discounts — Create a loyalty program that offers special rates or a free night’s stay after multiple visits to encourage repeat business.
  • Referral programs — Develop a referral program that provides incentives for guests who bring new customers to your B&B.
  • Targeted online ads — Use digital advertising to target individuals looking for accommodations in your area, increasing direct bookings.
  • Influencer stays — Invite travel influencers to stay and share their experience, leveraging their audience to increase your visibility and attract new guests.

Focus on USPs

unique selling proposition

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Today, customers are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bed and breakfast meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bed and breakfast business could be:

  • Our home is your home away from home
  • Bed, breakfast, and live music!
  • Lively B & B in the arts district

Optimize calls to action. Experiment with text, color, size, and position of calls to action such as Book Now. This can sharply increase purchases.

You may not like to network or use personal connections for business gain but your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a travel agency, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in the tour industry for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you don’t live at your B & B, you will need workers to fill various roles. Potential positions for a bed and breakfast business would include:

  • Desk clerk — Check-ins and check-outs, customer service
  • Housekeepers — Cleaning rooms, bathrooms, and kitchen
  • Cook — Preparing breakfasts and other meals
  • Marketing lead — SEO strategy, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Bed & Breakfast — Start Making Money!

Many travelers love the coziness and warmth of a B&B over a stale hotel. It’s a three-billion-dollar industry that you can tap into and make a healthy profit. Running a bed and breakfast also offers a unique lifestyle in which you constantly serve as host to a steady stream of interesting people.

You’ve educated yourself with the right information, and now you’re ready to start your entrepreneurial journey into B&B life.

  • Bed and Breakfast Business FAQs

Profit margins for a bed and breakfast are high if you live in it and run it yourself. The average price for a B & B room is $170 per night, so if you have 5 rooms to rent, you can make a sizable income.

You can start one anywhere, but it’s best to be in an area that has some appeal as a tourist destination, such as a lively city like Nashville or a beautiful natural area like the Smoky Mountains. People want a trip that’s an experience, not just a place to stay.

A Bed & Breakfast is a traditional lodging option offering a quaint, homey atmosphere with personalized services, including breakfast. Airbnb is a platform where hosts can list various types of accommodations, from rooms to entire homes, without the personalized services typically offered by B&Bs.

The number of rooms in most bed and breakfast establishments can vary significantly. Some may have as few as three rooms, while others can have more than 20. The size of a bed and breakfast is typically determined by factors such as the property’s size, local regulations, and the owner’s preferences.

To increase bed and breakfast revenue, focus on strategies such as optimizing occupancy rates through effective marketing and promotions, offering additional services or experiences to guests, improving amenities to attract more guests and justify higher room rates, and targeting specific niche markets to attract clientele with specific needs or preferences.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Bed & Breakfast Business Name
  • Create a Bed & Breakfast Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund Your Business
  • Apply for Bed & Breakfast Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Bed & Breakfast — Start Making Money!

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  • Sample Business Plans

Bed And Breakfast Business Plan

Executive summary image

If you are a people person who enjoys cooking and cleaning and is fond of historic and elegant houses, a bed and breakfast business would be perfect for you.

A bed and breakfast business not only allows you to work for yourself, but also to challenge your creative side. You get to pick the decor, the food menu, the serving style, and everything that’ll make you stand apart from the others.

Industry Overview

The bed and breakfast industry stood at a market value of 1.65 bn dollars at the beginning of 2021 and is picking up pace after being hit by the COVID-19 pandemic. Hence, with a lesser number of competitors now is the right time to enter the industry.

However, to know what you are getting yourself into, you need a well-written business plan. Also, planning your business well in its initial stages saves you from a lot of troubles later on.

Read on to find out how a business plan can help you and how to write one.

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How can a bed and breakfast business plan help you?

Writing a business plan before starting a bed and breakfast business can help you in managing your finances and budget better. It’ll also help you understand what your targeted client base expects out of you, it would also help you select the right location, formulate a good marketing strategy, and cater to the needs and demands of your customers better.

It can also help you steer clear of roadblocks and avoid hiccups in your business journey.

Moreover, it can make navigating through your daily business activities and your business milestones easier.

How to write a bed and breakfast business plan?

Though writing a business plan might seem intimidating at first, it doesn’t have to be. You can easily write a well-rounded business plan through a premade template or through a business plan software that’ll help you in every step of writing your business plan.

Apart from that, a good business plan focuses on every facet of your business and has clear and flexible goals and strategies. In the following section, we’ll discuss all the things you can include in your business plan to make it a good one.

Bed and breakfast business plan outline

This is the standard bed and breakfast business plan outline which will cover all important sections that you should include in your business plan.

  • Customer Focus
  • Management Team
  • Keys to Success
  • Financial Overview
  • Who is The Manola Inn?
  • Manola Inn’s History
  • Manola Inn’s Services
  • Bed and Breakfast Design
  • Industry Statistics & Trends
  • Geo-graphics
  • Demographics
  • Vacationers
  • Honeymooners
  • Service Business Analysis
  • Profile of Target Market
  • The U.S. Leisure Travel Market
  • The U.S. Business Travel Market
  • International Tourists
  • The Madison Concourse Bed and Breakfast
  • The Edgewater Bed and Breakfast
  • Doubletree Bed and Breakfast Madison
  • Competitive Pricing
  • Competitive Advantage
  • The Manola Inn Brand
  • Phone Prospecting
  • Public Relations
  • Advertising
  • Ongoing Customer Communications
  • Pre-Opening Events
  • Pricing Strategy
  • Administrative Functions
  • Bed and Breakfast Services
  • Hiring Plan
  • Revenue and Cost Drivers
  • Capital Requirements and Use of Funds
  • Key Assumptions & Forecasts
  • Income Statement (5 Year projections)
  • Balance Sheet (5 Year projections)
  • Cash Flow Statement (5-Year projections)

What to include in a bed and breakfast business plan?

Several sections can make your business plan a well-rounded one. The major ones are as follows:

1. Executive summary

This document forms the first section of your business plan. It is useful while explaining your business ideas to your investors and can get you funded if written properly.

The executive summary section consists of the following sub-segments:

  • Objectives : This segment would cover the objectives or the goals you wish to accomplish with your business.
  • Business Overview : This section provides an overview of every aspect of your business.
  • Key to success : In this section, you should mention practical reasons why you believe your business would be a successful one.

2. Customer Analysis

The customer analysis section helps you in knowing your target market better. It not only provides you with a detailed description of your customer base but also helps you in formulating marketing strategies surrounding them.

It can be broken down into the following subsections:

  • Profile of target market : In this section, include details about your target audience like their preferred holiday destinations, their food habits, leisure activities that they prefer, etc.
  • Customer segmentation : This segment helps you know the needs and preferences of different groups of customers and how to serve them better as per their differences.

3. Competitive Analysis

In this section, include a detailed analysis of your competitors, ranging from who they are to what they are doing and how your business stands apart from theirs.

Include the following subsegments in this segment:

  • Direct and indirect competitors : Make a list of all your direct competitors, like the other B&Bs, and indirect competitors like inns, motels, hotels, etc.
  • Competitive Advantage : In this section include all the advantages you have over your competitor including better or more accessible location, better customer reach, better services, etc. This will help you find your USP.

4. Marketing Plan

For your business to succeed, people need to know it exists. Hence, a marketing plan is a crucial part of your business. It would consist of a market analysis followed by an advertising strategy.

5. Operations Plan

This section is crucial especially for a B&B as it helps you plan your daily activities from how you would manage your customers to business milestones like expanding your services, growing to a certain size, etc.

6. Financial Plan

Having a good financial plan can help your business stay afloat during difficult times and earn maximum profits when the market condition is good. It can be broken down into the following segments:

  • Revenue and cost drivers : Include the aspects that generate revenue and the ones that incur costs, so you can manage them better to reduce costs and increase revenue wherever possible.
  • Capital requirements and use of funds : in this section list down the capital requirements of your business and the sources you can acquire funds from.
  • Projected profits : In this section, include the short-term and long-term profits your business would make according to your calculations.

Download a sample bed and breakfast business plan

Need help writing your business plan from scratch? Here you go;  download our free bed and breakfast business plan pdf  to start.

It’s a modern business plan template specifically designed for your bed and breakfast business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


Bed and breakfast business plan summary

In conclusion, with the right amount of planning and thorough execution, a bed and breakfast business can be extremely profitable.

After  getting started with Upmetrics , you can copy this bed and breakfast business plan example into your business plan and modify the required information and download your bed and breakfast business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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About the Author

bed and breakfast startup business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download Bed And Breakfast Business Plan

Win guests & investors: the ultimate B&B business plan guide (plus free template)

  • 30th April 2024
  • Expert advice

bed and breakfast startup business plan

Thinking of transforming your charming space into a thriving bed and breakfast? Running a B&B can be an incredibly rewarding experience, allowing you to connect with guests from all around the world while sharing your local expertise. However, it’s also a serious business endeavour that requires careful planning and preparation. 

Whether you're a seasoned hospitality pro or a complete newcomer, a well-structured bed and breakfast business plan is your key to success. At Touch Stay, we know the importance of guest experience, and that starts with a solid foundation for your B&B. This comprehensive guide equips you with everything you need to write a winning B&B business plan and turn your dream into reality. 

We'll also provide a free downloadable template and a detailed bed and breakfast business plan checklist to help you get started. But first, let's explore why a B&B business plan is crucial… 

  • Why a B&B business plan matters
  • The essential B&B business plan template

Free B&B business plan template and checklist

Why a b&b business plan matters: a breakdown.

Beyond securing funding, a B&B business plan offers a roadmap for growth and long-term success. Here's how:

1. Clarity and focus: writing your plan forces you to really define your B&B. This means getting clear on:

  • Unique selling points (USPs): what makes your B&B stand out from the competition? Is it an historic mansion, a stylish city apartment, or a pet-friendly atmosphere?
  • Target market: who are your ideal guests? Are you targeting families, romantic getaways, or outdoor enthusiasts?
  • Financial goals: how much revenue do you need to generate? What's your profit target?

By getting clear on these aspects from the start, you can ensure your B&B is heading in the right direction.

2. Funding: if you need financial backing to get your bed and breakfast off the ground, a well-written B&B business plan is essential. It acts as a persuasive document for lenders and investors by:

  • Showcasing potential: your plan lays out the potential profitability of your B&B, with realistic projections and a clear strategy for success.
  • Inspiring confidence: a well-structured plan demonstrates your professionalism and commitment to making your B&B a thriving business.

This can make a big difference in securing the funding you need.

3. Roadmap for growth: your B&B business plan isn't a static document. It's a living roadmap that should evolve with your B&B. Here's how it helps:

  • Decision-making: when faced with challenges or new opportunities, your plan provides a framework for making informed decisions that align with your overall goals.
  • Navigating challenges: the hospitality industry is dynamic. Having a clear plan helps you anticipate and navigate unforeseen obstacles that may arise.

By keeping your plan updated and referring to it regularly, you can ensure your B&B stays on track for long-term success.

The essential B&B business plan template: a deep dive

Your bed and breakfast business plan is like a blueprint for success. It outlines your vision, defines your strategies, and demonstrates the financial viability of your dream. Here's a detailed breakdown of the key sections you should include:

1. Executive summary:

This is your elevator pitch for your B&B. It should be a concise (typically 1-2 pages) overview that grabs the reader's attention and summarises the key points of your entire plan.

  • Briefly introduce your B&B, its location, and its unique selling points (USPs). What makes your B&B stand out from the competition?
  • Highlight your target market and the guest experience you aim to create.
  • Briefly summarise your financial projections and future potential for growth.

2. Company description:

Dive deeper into the heart and soul of your B&B.

  • Describe your property – its architectural style, historical significance (if applicable), and the number of rooms and amenities offered.
  • Explain your B&B's theme or atmosphere. Are you a cosy country retreat, a luxurious urban escape, or something else entirely?
  • Showcase the unique experiences you offer guests. Do you specialise in gourmet breakfasts, themed activities, or personalised local recommendations?

3. Market analysis:

Understanding your market landscape is crucial for success. Here's what to include:

  • Who is your ideal guest? Define their demographics (age, income, interests) and psychographics (travel style, preferences).
  • Competitor analysis: research other local B&Bs and similar accommodation. Analyse their strengths and weaknesses, pricing strategies, and target audience. How will you differentiate your B&B from them?
  • Industry trends: stay informed about current trends in the B&B industry . Is there a growing demand for eco-friendly accommodation, pet-friendly stays, or unique experiences?
  • Pricing strategy: determine your room rates based on competitor analysis, local market trends, and your B&B's unique offerings.

4. Marketing plan:

Now it's time to map out your strategies to attract your ideal guests.

  • Booking channels: list the platforms you'll use to attract bookings. This might include your own website, online travel agencies (OTAs) like Airbnb or, or direct marketing through local partnerships.
  • Online presence: develop a strong online presence through a user-friendly website that showcases your B&B's charm and amenities, and is optimised for people searching for accommodation in your location. 
  • Digital marketing : use social media platforms like Instagram or Facebook to connect with potential guests and share engaging content. Which social media channels you choose for your B&B will depend on which ones research tells you your ideal guests use most.

5. Management team:

Showcase the expertise behind your B&B. Briefly introduce yourself and any key team members, highlighting:

  • Your hospitality experience: detail your background in hospitality, relevant skills, and passion for creating exceptional guest experiences.
  • Team qualifications: if you have staff (housekeepers, chefs), mention their relevant experience and qualifications.

6. Operations plan:

This section outlines the day-to-day operations of your B&B, ensuring a smooth and seamless guest experience.

  • Guest services: detail your check-in/check-out procedures, housekeeping standards, and guest communication protocols.
  • Breakfast operations: outline your approach to breakfast service. Will you offer a self-serve continental breakfast, a hot breakfast cooked to order, breakfast room service, or themed breakfast options?
  • Amenities and services: list the amenities you offer, like laundry services, in-room massages, or bicycle rentals. Explain how guests will access these services.

Touch Stay provides digital guidebooks designed specifically for B&Bs. Check out how The Maitland Manor Bed & Breakfast and Silverbow Inn use theirs to share essential info and local recommendations to ensure their guests have the best stay possible.

7. Financial projections:

Demonstrate the financial viability of your B&B here. It should be realistic and backed up by research.

  • Startup costs: list all the one-time expenses required to launch your B&B, including furniture, renovations, permits, and marketing materials.
  • Operational costs: detail your ongoing operational expenses like utilities, property taxes, supplies, and staff salaries.
  • Revenue forecast: project your expected revenue based on occupancy rates, room rates, and any additional income streams like gift certificates or event space rentals.
  • Profitability analysis: show how your projected revenue compares to your expenses, indicating your expected profitability over a set period (typically 3-5 years).

Ready to dive in? We've created a downloadable bed and breakfast business plan template along with a comprehensive B&B checklist to ensure you don't miss a single detail. These resources will guide you through each section of the plan.

Enter your details to receive your free bed and breakfast business plan template and checklist.

Touch Stay: your partner in B&B success

Starting your own bed and breakfast requires passion, planning, and this vital business plan document. By clearly defining your B&B’s value proposition, operations, finances, and more, you’ll be setting yourself up for startup success and delighted guests for years to come. 

B&B guidebook

At Touch Stay, we believe in empowering B&B hosts to create exceptional guest experiences. Our digital guidebooks for B&Bs provide guests with all the information they need at their fingertips. This frees you up to focus on what you do best – offering warm hospitality and creating a memorable stay.

Start a free 14-day trial with Touch Stay and create your B&B guidebook today

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Bed and breakfast business plan template + PDF

This guide offers a comprehensive Bed & Breakfast Business Plan template, ideal for entrepreneurs who are keen on launching or expanding their bed and breakfast ventures. It is crucial to understand that the names and financial data included in this sample are completely fictional and are used solely for demonstration purposes. These examples aim to show you how to personalize your own Bed & Breakfast Business Plan, adapting it to the unique characteristics of your bed and breakfast operation.

To facilitate this customization, we provide a downloadable "Bed & Breakfast Business Plan PDF" . This document is an essential resource for entrepreneurs dedicated to developing a robust and effective strategy for starting or enhancing their bed and breakfast. The "Bed & Breakfast Business Plan" acts as an in-depth guide, offering extensive insights into the bed and breakfast industry. It equips you with the necessary tools for successful management and growth of your bed and breakfast business.

Bed and breakfast business plan

How this bed and breakfast business plan sample was created

Easily develop a tailor-made business plan for your bed and breakfast with our AI Business Plan Generator. Simply click on the "Generate your business plan" button and respond to a series of simple questions about your project. Our advanced AI technology will process your answers to produce a business plan specifically tailored to the needs and objectives of your bed and breakfast. This efficient method is fast, typically requiring only 5-10 minutes, and results in a detailed and well-organized plan. Our system is designed for flexibility, allowing you to adjust and refine the plan to align precisely with your unique vision. Once you are content with it, the plan can be downloaded, providing you with a clear and comprehensive guide for initiating and developing your bed and breakfast business.

Bed and breakfast business plan: questionnaire

Bed and breakfast business plan sample

Executive summary, business description, market research and analysis, swot analysis.

  • Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

bed and breakfast startup business plan

Whispering Pines B&B is a sole proprietorship, proudly owned and managed by John Smith. It operates within the bed and breakfast industry in a niche market catering to couples, vacationers, travelers and nature enthusiasts between the age of 25 - 60 years. The service offering revolves around a comfortable and luxurious night's rest complemented by a gourmet breakfast, served in a welcoming, relaxing, and home-like environment.

Recognizing the competitive landscape, our five main competitors comprise Sunny Meadows Inn, Rustic Oak B&B, Honeycomb Hideaway, Pleasant Peaks Guest House and Silver Birch B&B. Even though these establishments offer similar services, our unique selling proposition lies in the blending of tranquillity and luxury, and our management's dedication to ensuring an unforgettable guest experience.

Speaking of management, John Smith, the owner, is at the helm, utilizing his wealth of experience as a former five-star hotel manager and a degree in hospitality management to maintain highest standards of service. Tom Fletcher, our head chef with over a decade's worth of culinary experience, ensures the gustatory satisfaction of our guests. Emily Dawson, our Guest Services Manager, leverages her seven-year tenure in customer service to provide personalized care to our patrons. Finally, Richard Sullivan, operates as our Maintenance Supervisor, keeping the facilities in pristine condition, thus eliminating any room for guest discomfort.

To ensure a steady stream of guests, we have fleshed out a comprehensive marketing and sales strategy. Ranging from promoting our services through online travel agencies and collaboration with local tourism associations to leveraging the power of social media, our strategy is carefully calibrated to our target market. Additional measures include maintaining an interactive website, issuing regular email newsletters, and providing customer referral incentives.

At the heart of our operations plan is a laser-focus on guest comfort. Our seven rooms are available all year round to ensure we meet the demands of our guests irrespective of seasonal variations. Dedicated check-in and check-out times are adhered to, and our front desk operates round the clock to address any immediate needs of the guests.

Financially, we forecast healthy growth over the next five years. In the first year, we project a revenue of $75,000. This figure is set to scale upward, reaching $175,000 by the fifth year, indicating a steady rise in our popularity and resilience of our business model.

Finally, in terms of risk management, potential issues have been identified and corresponding mitigation plans drafted. These include low occupancy rates, food waste, property damage, and unexpected operational costs. To alleviate these risks, we have engineered aggressive marketing strategies, implemented efficient food management systems, set strict rules for guests, and established a contingency fund. Furthermore, we are armed with adequate insurance coverage and the readiness to diversify our income streams, if required.

In summary, Whispering Pines B&B with its tranquil luxury, heritage hospitality, and personalized care, is set to create a lasting impression on the guests and an appreciable growth trajectory in the hospitality sector. This success will be achieved with robust operational planning, diligent management team, practical marketing strategies and sound financial planning.

Bed and breakfast business plan: Executive Summary

Whispering Pines B&B, located in the heart of scenic Vermont, operates within the hospitality industry, specializing in offering luxurious accommodations and heartfelt services to our guests. Our target market primarily consists of couples, vacationers, travelers, and nature enthusiasts aged 25-60 seeking a unique blend of comfort, nature, and luxury.

The business was initiated by John Smith, a former manager at a renowned five-star hotel with a passion for hospitality and a love for nature. Recognizing the gap in the market for high-quality bed and breakfast accommodations that offer an intimate connection with nature without compromising on luxury, John established Whispering Pines B&B in 2017. Our purpose is to create an unforgettable lodging experience for our guests that offers a comfortable retreat away from the hustle and bustle of city life.

Our mission is to provide excellent customer service and create a welcoming, comfortable, and memorable experience for our clients while fostering sustainable tourism practices.

Whispering Pines B&B is a sole proprietorship. John Smith owns the business, managing the daily operations, making strategic decisions, and ensuring that the mission statement is upheld in every aspect of the business.

In terms of its potential, Whispering Pines B&B has promising prospects. With more and more people seeking unique travel experiences and accommodation options, bed and breakfast businesses present significant opportunities for growth and profitability. As people continue to appreciate the unique and personal touch that bed and breakfast establishments offer, the future seems favorable for Whispering Pines B&B.

The business has shown steady growth since its establishment. We attribute this growth to our focus on superior customer service, continuous quality improvement, and strategic marketing efforts. We plan to further grow and expand our business by investing in additional rooms and extending our range of services.

Our long-term strategy includes expanding our marketing efforts to reach a larger audience, extending our services to include event hosting, and opening new locations in high-demand areas. These expansions will significantly enhance our market reach and revenue, creating viable profit and growth for our business.

The past years of operation have proven that a bed and breakfast can not only thrive but also bring about meaningful change in the hospitality industry. We believe that our focus on personalized services, combined with our commitment to eco-friendly practices and socially responsible business operations, places us in an ideal situation to materialize our vision for Whispering Pines B&B. Our commitment to creating a positive customer experience and providing excellent service will continue to drive us forward in the hospitality industry.

The Bed & Breakfast (B&B) industry in the U.S. has shown consistent growth over the years, with a current market size of $3 billion and a projected growth rate of 4.3% in the coming years. This industry has become more attractive to consumers who seek a unique lodging experience, tailored service, and a sense of local culture.

Whispering Pines B&B is strategically positioned within this market, targeting couples, vacationers, nature enthusiasts, and travelers within the 25-60 age bracket. The potential market is vast considering there are around 36 million nature travelers in the U.S., and approximately 38% of couples choose quiet rural regions for their vacations.

This market segment values tranquility, comfort, an exclusive experience, and exceptional customer service. They often seek an escape from their busy lives and look for a comforting environment that connects them with nature- an ideal proposition that Whispering Pines B&B provides. The inconsistency in service of chain hotels and lack of personalization catalyzes our value proposition.

Currently, the B&B market is facing a shifting trend towards digitization, including online booking, Active social media presence, mobile apps, and AI chatbots. There’s also a demand for unique and personal experiences that cater to specific consumer preferences.

Several competitors within our region pose potential challenges. Sunny Meadows Inn, known for its picturesque landscape and superior service, holds a significant market share. Rustic Oak B&B offers a rustic appeal, while Honeycomb Hideaway is popular for its hospitality service. Pleasant Peaks Guest House and Silver Birch B&B are known for their budget-friendly packages. However, these competitors often lack a combination of luxurious, nature-oriented, and personalized experiences that Whispering Pines B&B offers.

Potential barriers to entry into the market include the immediate need for high standard premises in desirable locations and substantial startup costs inclusive of renovation, furnishing and ensuring compliance with safety and regulation laws. However, Whispering Pines B&B has already overcome most of these barriers and has built a reputation for offering a unique and personalized guest experience.

Financially, we anticipate a steady increase over the next five years, starting with year one revenue of $75,000, continuing to grow up to $175,000 in the fifth year. This maintains a conservative growth rate consistent with industry trends.

Potential risks include adverse economic factors such as recession, reduced travel due to global events, and sterner regulations. These would be mitigated by maintaining a strong online presence, versatile offerings that attract various customer segments, collaborations with local tourism boards, and ensuring business operations comply with all existent laws and regulations.

In conclusion, Whispering Pines B&B has a promising potential within the B&B industry, offering a unique proposition to a growing target market. By keeping an eye on industry trends, matching up to competitor offerings, and strategizing growth plans, we aim to carve a niche for ourselves within the industry.

Bed and breakfast business plan: Market Research and Analysis

Organizational Structure and Management

Whispering Pines B&B is a bed and breakfast establishment offering luxury accommodation and personalized service in a serene and natural environment. The business operates as a sole proprietorship, owned and managed by John Smith.

In terms of organizational structure, the business adheres to a flat hierarchy that encourages communication and interaction among the team members and with the guests. At the helm is John Smith, the owner and manager who oversees the day-to-day operations. He is assisted by Emily Dawson, the Guest Services Manager, who personally ensures every guest enjoys a pleasant stay.

The culinary department is headed by Tom Fletcher, who leads a small team of kitchen staff to deliver a delicious and wholesome breakfast each morning. Richard Sullivan takes charge of the maintenance to ensure the facilities are in their prime condition at all times. The team is further assisted by housekeeping staff and front office associates, who contribute to delivering a seamless service to the guests.

Given the nature of the business and the services it offers, staffing needs are relatively limited. However, with plans for expansion and introduction of more rooms and services, the requirement for additional housekeeping staff, kitchen staff, and front office associates may arise in the near future.

The business places strong emphasis on human resources policies and practices, believing that its staff is its biggest asset. The company's policy includes equal opportunity employment, comprehensive training programs, remuneration and rewards that are competitive, and work cultures that ensure a healthy work-life balance.

Currently, the business does not engage any external advisors or consultants. However, as part of future expansion plans, it may consider hiring a marketing consultant to boost the business's visibility and reputation, as well as a legal advisor to ensure compliance with all regulatory requirements.

In the end, the success of Whispering Pines B&B boils down to its commitment to delivering exceptional service, attention to detail, and the unique blend of nature, comfort, and luxury that it offers. With a strong and dedicated team steering the wheel, the business is poised to become a top choice for couples, vacationers, and nature enthusiasts.

Whispering Pines B&B specializes in providing a tranquil and luxurious accommodation experience with value-added services such as personalized gourmet breakfasts and concierge for local attractions. Our space combines elegance with homely comfort, offering six uniquely designed rooms with views of adjacent pine forests, reflecting the tranquility associated with nature.

One of our standout competitive advantages is the personalized service we offer to our guests. Given our size, we can understand our guests better and serve them on a more personal level. This creates a warm, welcoming atmosphere and encourages returning visits.

Currently, Whispering Pines B&B is in full operational status with plans to expand our room offerings in the future to cater to a larger customer base. Our future plans also include the introduction of wellness packages that incorporate nature walks, yoga sessions, and spa services.

While the business does not hold any patents, trademarks, or copyrights, we are in the process of registering our brand logo and tagline. This gives us a distinctive identity and adds a layer of protection against any potential infringement.

The production process in our context revolves around delivering a comfortable stay with attentive services. This begins with the booking process, which is simplified for the convenience of our guests. Upon arrival, the guests are welcomed and checked into their chosen room, followed by a small orientation of the property.

The next morning, our guests are treated to a hearty homemade breakfast, which is included in their stay. This breakfast is crafted with locally sourced ingredients to ensure freshness and promote local businesses. Throughout the stay, our staff is available 24/7 to cater to any needs or queries of our guests. Upon check-out, guests are requested to provide their feedback, which helps us to improve our services further.

Our suppliers are key partners who contribute significantly to our operation. We rely on local suppliers for furnishing our rooms, maintaining our property, and providing ingredients for the breakfasts. We believe in supporting the local economy and maintaining a symbiotic relationship with our suppliers.

In conclusion, Whispering Pines B&B offers a unique lodging experience that is high on comfort and personalized service. Our competitive edge lies in our unique selling proposition and the quality assured by our suppliers. While we are in full operation, our vision drives us towards continual expansion and development. We look forward to welcoming more guests and sharing our tranquil haven with those seeking an escape from the hustle and bustle of urban life.

Bed and breakfast business plan: Products or Services

Our marketing strategy at Whispering Pines B&B encompasses a broad reach across different media to target our key demographic: couples, vacationers, travelers, and nature enthusiasts aged 25-60. Our approach will include online marketing via our website and social media platforms to ensure a broad digital reach. Furthermore, partnerships with online travel agencies will increase our visibility in relevant search results and travel bookings.

Regarding sales, our tactics include the direct sales approach on our website and indirect sales via online travel agencies. Furthermore, a sales team will engage with local tourism associations to ensure a better local market presence. Sales activities will include representation at tourism trade shows, local events, and business collaborations to increase brand visibility and drive reservations.

The pricing strategy will have a two-tiered approach. The off-peak season will offer a lower price point to attract budget-conscious travelers, while the peak season will be set at a higher price to capitalize on the increased demand. Moreover, we'll also offer special packages for extended stays and cooperate with local tourism businesses to provide all-inclusive travel experience packages.

Our distribution channels are both online and offline. The primary online distribution channels include our website, online travel agencies, and social media platforms. Offline distribution comprises of collaborations with local tourism associations, travel agents, and events.

The advertising plan is to promote Whispering Pines B&B across various platforms. This includes running PPC (Pay Per Click) advertising campaigns on search engines and social media platforms. In addition, creating engaging content for our website and social platforms to showcase our property and the unique experiences we offer. Traditional channels like local print media and radio will target local clients and enhance our brand awareness within the community.

Our promotion strategy will be seasonally adjusted, offering special discounts during off-peak season and for extended stays. Gift vouchers, loyalty programs, and referral incentives will be implemented to encourage repeat visits and customer referrals.

Our customer service policy will be based on the principle of exceeding guest expectations at every point of their stay with us. This includes a relaxed check-in/check-out process, providing accurate local information, assistance for local travel, and addressing guest concerns promptly. We also commit to maintaining a clean, safe, and welcoming environment for all our guests.

In conclusion, our marketing and sales strategy aims to maximize reach, visibility, and conversion, thus promoting growth and profitability for Whispering Pines B&B. Our comprehensive approach will ensure a consistent customer experience from booking to departure and encourage repeat visits and recommendations.

At Whispering Pines B&B, we're committed to providing seamless, quality services to our valued guests. Key to this goal is a efficient operational workflow, effective service delivery, stringent quality control measures, and astute inventory and supply chain management.

Daily operations begin as early as 6 a.m., when our kitchen starts preparing a diverse, gourmet breakfast selection, available to guests until 10 a.m. Housekeeping services begin at 11 a.m., ensuring a pristine and welcoming environment ready for new arrivals. Check-outs are concluded by noon, while the check-in desk opens at 3 p.m., with the front desk operational 24/7 for any guest needs.

Our service delivery process follows a systematic and guest-oriented approach. With the guest's comfort as our utmost priority, we pay great attention to detail in room preparation, meal preparation, and provision of all promised services and amenities. Our staff communicates closely with guests to cater to any specific requests or preferences.

Quality control is vital to our operations. We maintain stringent standards, from the cleanliness of our rooms to the selection of ingredients for our breakfast services. Regular inspections are conducted and staff training is routinely updated to maintain our high standards.

Inventory management for our business comprises managing meal supplies, housekeeping supplies, and general maintenance provisions. Our system is designed to ensure that stock is always sufficient and replenished timely, minimizing the chance of any service disruption. We maintain strong relationships with local suppliers for fast and reliable access to fresh, high-quality produce.

For larger scale needs, such as renovations or new construction, we work closely with trusted contractors and tradespeople and carefully scrutinize the supply chain to ensure timely delivery of cost-effective and quality materials.

Our facilities and equipment needs vary from basic hospitality equipment such as beds, linen, cutlery, and kitchen appliances, to maintenance tools and gardening equipment for our picturesque grounds. We ensure all our facilities and equipment are routinely checked for safety and functionality, and replaced or repaired as necessary.

From operations to supply chain management, every facet of our business is designed to meet and exceed our guests' expectations. We are consistently investing in our staff, facilities, and processes to provide a standout experience while optimizing resources. Our commitment to operational efficiency, coupled with the charm of our serene accommodation, is designed to make Whispering Pines B&B the ultimate getaway site.

Bed and breakfast business plan: Operations Plan

In the coming years, we anticipate a steady progression in terms of revenues and profitability. Year one revenue is expected to be $75,000, followed by $100,000 in year two. We anticipate further acceleration in year three, with revenues increasing to $125,000. By year four, we project revenues of $150,000, and by year five, we expect to generate $175,000 in annual revenue.

Our profit and loss projection is based on these revenue figures, paired with the costs of the business' ongoing operations and overheads. Operating costs include daily operational expenses such as salaries of staff, utilities, and maintenance. Overhead costs cover advertising and marketing expenses, insurance, and any interest payments on loans.

Furthermore, we anticipate positive cash flow starting from year two, as revenue increases and our presence in the market solidifies. Our balance sheet projection includes capital expenditure on property, equipment and fixtures, and accumulated depreciation over the years.

The break-even analysis reveals that our break-even point should be reached towards the end of the first year. This is based on the calculation of our fixed costs, variable costs, and expected revenues within this period. Beyond this point, all revenues contribute to profit, marking our shift from initial investment recovery to profitability.

The financial projection makes several key financial assumptions. These pertain to the stable state of the economy, an uninterrupted flow of operations, steady growth in demand, maintenance of current levels of competition, and absence of unforeseen adverse circumstances.

In conclusion, our financial projection highlights promising profitability and growth prospects for Whispering Pines B&B. We view these projections as not merely numbers, but as driving factors that guide us towards achieving our business goals and future success.

A comprehensive risk analysis has identified several potential risks. Those include market, operational, and financial risks, which we have undertake stringent measures to mitigate.

Market risks include changes in customer preferences, increased competition, and tourism fluctuation. Our risk mitigation strategies for these challenges include constant market research, responsive business practices to adapt to changes, aggressive and targeted marketing strategies, and the offering of unique packages that differentiate our service from competitors.

Operational risks include food waste due to perishable inventory, potential property damages by guests, and unforeseen maintenance issues. To counter these risks, we will implement strict inventory management techniques and waste reduction strategies. Guest rules and policies alongside property and liability insurance will be put in place to cover potential damages. An emergency fund will be allocated for unexpected maintenance issues, and we will establish a strong relationship with local suppliers and service providers to handle emergency maintenance tasks.

Financial risks include low occupancy rates, fluctuation in market prices of food and other supply goods, and unexpected increases in operational costs, among others. We will mitigate these through the diversification of income streams by offering additional services such as event spaces, and by maintaining a consistent and aggressive marketing strategy to ensure a steady flow of reservations. Supply contracts will be negotiated for favourable terms to cushion against price fluctuations, and a contingency budget will be maintained to cover unexpected cost increases.

We have considered legal factors, making sure we operate our business while adhering to local, state, and federal laws. Areas such as adhering to health regulations, guest safety and compliance, regulatory and zoning requirements, employment laws, and tax laws have been reviewed and met in our operational plans. We work closely with a legal advisor to ensure our continued compliance with any introduction of new rules or policies.

Insurance policies, designed to cover potential risks have also been put in place, which consist of property insurance, general business liability insurance, business interruption insurance, and workers' compensation insurance. They ensure coverage of potential damages to property, liability against guest claims, revenue loss due to unexpected business interruptions, and employee injury compensations.

Our contingency plans cover most unforeseen circumstances, and include detailed steps on managing emergencies, allocating responsibilities, preserving vital business operations, and prompt communication protocols.

By analyzing potential risks and having corresponding plans in place, we are confidently prepared to handle challenges that may come our way, thereby reinforcing the sound nature of our business plan and operational strategy.

Bed and breakfast business plan: Risk Analysis

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Download Bed and Breakfast Business Plan Template + PDF

Putting up a bed and breakfast is the ideal business for those who want to venture into the hospitality industry, but wanting to keep it on a small scale. Also known as a B & B, this business has been around for generations to provide visitors with comfortable lodging, memorable meal, and different experience than staying at a chain hotel. 

Like all other businesses, you need to have a business plan when it comes to starting your own bed and breakfast. This shouldn’t be written just for formality. This document will serve as a roadmap giving you a clear direction where your business is heading. It is also a helpful plan when you’re looking for investors for your bed and breakfast. Though there are successful businesses that got started without writing a business plan, it’s better to err on the safe side and improve your chances of profitability by going through this process. 

So how do you make a bed and breakfast business plan? This guide will help you in getting started as well as provide you with a downloadable bed and breakfast business plan template and a sample PDF of what a finished plan looks like.

Executive summary

bed breakfast

Bed and breakfasts offer a unique lodging experience for guests.

All business plans start with an executive summary. This is a brief description of what your bed and breakfast is all about so that when one reads it, they’ll be able to get a gist of the whole business. Different sections such as an introduction, a company description, the services you offer, and your target customers are all placed here. 

Do note that every section doesn’t have to be lengthy. Just a paragraph per section should suffice provided that it gives one enough information to know what your B & B is. 


It is best to start your B & B business plan with a simple introduction. Include the place where your business is located and the amenities you provide. You may also include other important details that set your B & B apart from others. Will it be a themed bed and breakfast? How many rooms will it include? Remember to keep this section brief. You’ll be providing the details in the later part of your business plan.

Here’s a sample of a brief introduction:

Happy Mornings is a 6-bedroom bed and breakfast located at Saint Augustine, Florida overlooking Matanzas Bay. The house is a modern-style home with simple basic amenities including Wi-Fi and cable. We provide comfortable and clean beds along with a variety of delicious breakfast choices. Happy Mornings is also located near tourist spots in St. Augustine that is convenient for travelers.

Keep it short and easy to understand but as you can see, you’ve already given away what your business is all about without providing too much for now.

Company description

good morning

Good morning!

Now that you’ve gone past the introductions, you can put in more details regarding the bed and breakfast’s background. For instance, you can include who runs Happy Mornings and the job description they hold. Most bed and breakfast businesses are run by couples who live on the premises while some are run by a single owner. Don’t forget to state the roles of the owners briefly for the reader to discern what the operations look like.

Bed and breakfast businesses are expected to cater to two things which are simply comfortable rooms and breakfast. But through the years, B & Bs have also provided other services to their guests which include basic tour packages and massage packages. Your B & B doesn’t necessarily have to provide this in-house. You can just partner up with a travel agency and a spa to offer special rates for the guests who booked a stay with you.

If your bed and breakfast has a large garden out back, you can also provide the space up for rentals such as for wedding receptions and birthdays.

Mention all the services you plan to provide but keep this section brief as well. You’ll have the chance to explain all this in detail in the Product Line and Services section provided for it in the business plan.

Customer Focus

Did you know that not all bed and breakfast establishments are for everyone? B & Bs mostly cater to honeymooners, couples, and solo travelers. A detailed demographic can be provided at the Market Analysis portion of your business plan but briefly stating your target market in a bullet form list should give the reader an idea of how intimate and cozy you’d like your bed and breakfast to be.

For instance, we stated that Happy Mornings is located in Florida. Though this state is known for its theme parks, the bed and breakfast is specifically located in St. Augustine which is well-known for its historical sites and old town sceneries ideal for couples rather than big families with kids of young ages.

Mission statement


What’s your B&B mission statement?

Mission statements work as a vision for your business. Think of it as the core foundation of your bed and breakfast. This helps steer you in the right direction when it comes to making work decisions for your inn.

Let your mission statement answer the following questions:

  • What does your bed and breakfast aim to provide?
  • Will your business cater to more than just the usual breakfast meals?
  • What does your bed and breakfast have that will stand out among the rest?

By having a mission statement on the ready, not only will you as the owner be able to know what your business is aiming for but will also allow your future investors and even your staffs know the standards you are upholding.

Company concept

You may now get a little deeper in describing what your bed and breakfast is all about in this section of your business plan. If there were details you wanted to write down in your Executive Summary but couldn’t expound further, now is the chance.

Let us take Happy Mornings, for example. We have mentioned earlier that Happy Mornings is overlooking Matanzas Bay so this inn would have a beautiful view of a pier with boats docked along the front. Here you can describe why your bed and breakfast is different than the others because of the view, the fresh breeze, and the easy access to boat rentals. Have fun with this section as much as possible by bringing everything your bed and breakfast has to offer.

Here are additional points you can cover in this section:

  • What kind of breakfast will you be serving?
  • Will you be offering a social night hour for your guests every weekend?
  • Do all rooms have en suite bathrooms? Does your inn have showers or bathtubs?
  • What are the rates of your rooms?

Market analysis

bed and breakfast vermont

A cute bed and breakfast in Vermont.

The Market Analysis section of a business plan may get into the technicalities of your bed and breakfast but this is for a good purpose. Here, you’ll be able to tackle your target market, analyze the bed and breakfast industry in your area, and check out the competition. This will all help you plan out better for your business, see the weak spots early on, and what other things you can do to improve.

Target Market

We mentioned your customer focus briefly back in our Executive Summary. This time, you can write it down here in detail.

According to this article , there are four types of guests that book their stays with B & Bs:

  • Leisure Travelers – These may be couples on their honeymoon or people from out of state who wish to take a short break.
  • Business Travelers – These are people who are in the area for a meeting or to attend a conference.
  • Solo Travelers – Backpackers commonly search for bed and breakfast inns because of how convenient and affordable it is.
  • Group Travelers – These include families that are on vacation or visiting to attend a reunion.

Remember to take into consideration the concept of your bed and breakfast. If you’re into giving a more intimate feel for your inn, then it’s best to mainly focus on leisure travelers, business travelers, and solo travelers.

Industry Analysis

Before putting up your business, you must study the trend for bed and breakfasts and hostel accommodations in your area. Is there a growth in the industry over recent years? If so, where is this growth coming from? This could also help with your target market so you’ll know the age group you should be focusing on when you’re marketing your business.

Competitive Analysis

Let’s be real here. Bed and breakfasts have been around for so long that the competition has been tough. Aside from hotels, Airbnb is one of your main competitors. Not only are they the next affordable thing to the usual bed and breakfasts but their reach is quite large due to their brand name.

But that doesn’t mean the classic bed and breakfasts are going downhill. If studied, managed, and marketed well, your business will also be a success. For instance, Airbnbs focus on renting out their spaces wherein the hosts don’t even meet the guests, while bed and breakfasts allow hosts to interact with the guests and can even arrange for social night hours so guests can mingle with one another.

Management structure

couples in comfort

Offering a unique experience is part of the appeal of B&B’s.

Writing down a clear and detailed Management Structure helps in running your bed and breakfast smoothly. This section will include who is running the business and the employees you plan to have. Include the stakeholders as well and everyone else who has roles in running your bed and breakfast even though the tasks that are required of them is not done daily.

This section is important because it defines the duties each person will be performing. This eliminates misunderstandings and hard feelings in the future. This will also serve as a job description guide when you’re hiring for employees.

You can divide this section into two subcategories:

  • Management Team – Owners and their roles such as who is in charge of hiring and training the staff, who is doing the purchasing for supplies, who is in charge of  marketing, legal duties, bookkeeping, and other administrative roles.
  • Hiring Plan – The employees you plan to hire such as housekeeping, chef, and maintenance.

Product line and services

We mentioned earlier that a bed and breakfast is expected to cater to accommodations and breakfast meals. In this section, indicate specifically the rooms you are offering up. How many square meters is the space? How many rooms will have single beds, double beds, or queen-sized beds? Are the bathrooms shared? How much is the room per night on regular, off, and peak seasons? Present this in a tabular form so it’s easier to read and go through the data.

You also need to include the type of breakfast you’re serving. Will it be buffet style or will you provide a set menu? What are the options, continental or American breakfast? Will you be serving snacks in the afternoons and cocktails at night? Be as specific as possible because chances are your guests are going to want to know all of these before choosing your B & B. You’ll also need these details for marketing.

Remember to also indicate in detail what you’re offering up other than accommodations and food. Can you recall the tour package and massage package we mentioned? You can include that and many others you have planned for your business.

Sales and marketing

victorian homes

Timeless Victorian homes are ideal for converting into a B&B.

How can you get your bed and breakfast out there for everyone to see? When it comes to bed and breakfasts, getting your business a website first usually helps. This is where guests can come to check out all the details they need to know. Be sure to include directions on how to get to your location, photos of every room along with its amenities, the services you offer, a booking and reservation page, and contact details for when the guests would like to ask for more information.

It’s also best if you apply your bed and breakfast for a listing on online lodging reservation sites like Airbnb. These sites are where travelers usually go to first since it’s easier to compare prices and locations. But take note that this means you’ll also be competing with several other bed and breakfast places. This is why your concept, location, and room rates are of utmost importance.

You’ll also have to keep up with the times and start marketing your business on all social media platforms but also remember that even ads on newspapers and radio stations still get much coverage so include them in your marketing plans as well.

Financial plan

This is the part of the business plan that’s going to include a lot of numbers that are going to hit you in the gut. But don’t worry because this section is what you need in order to push through with your business. Knowing your financial plan will make things easier for you during the beginning stage of putting up your bed and breakfast and will also be helpful for you to compute costs and expenses in the long run.

Funding Request

In this section, discuss how you’re going to acquire the funds to start your business. There is a lot of work to be done when it comes to running a bed and breakfast. For instance, will you be renovating your old home or will you be buying an old house and fix it up? Having fewer rooms will get you to spend less in renovating them but there’s also following the local laws that require you to update some fixtures.

An article from Entrepreneur states that the estimated renovation costs for a guest room in a large property can reach $35,000 to $50,000 while rooms in smaller properties range from $20,000 to $40,000. So where are you going to get all that capital? 

Loaning from the bank is one option. So be sure to list down everything you could be spending on. That includes fixing the lights, renovating floorboards, and the roof for any leaks. Include the new mattresses and bed frames you’re going to purchase and the silverware and plates for your dining area. Remember, the bank will want to see your financial plan before they approve you for a loan.

Other options for funding may come from retirement savings and investments from your partners. 

Financial Forecast

It is extremely helpful to have a financial forecast for your business. Analyze your break-even point for your bed and breakfast to know your monthly target so you’re aware if your business is getting enough profit or is suffering from any loss.

Operational plan


Take the time to build an operation plan to provide a consistent customer experience.

This part of the business plan is simply to put down the timeline of how your bed and breakfast is going to come about. Here’s an example:

This doesn’t have to be very complex. This timeline of your operational plan will keep you moving to reach your goals which are to eventually reach break-even.

This is the place to put all your documentation such as legal documents, permits, payroll plans, logo designs and photos of your bed and breakfast.

  • Bed and breakfasts require the use of social and managerial skills so keep in mind that if you’re the owner and if you plan on getting hands on with this kind of business, then you must be a people person since you’ll be managing your staff and dealing with your guests a lot whether that may be their concerns or just checking up on their comfort.
  • Getting a lot of details down matter. Don’t skip out on any of the possible expenses. It’s better to overestimate your expenses than be too far under and have to come up with cash unexpectedly. 

Remember that business plans are a way to help you forecast how your bed and breakfast is going to look like. It’s going to tell you whether or not you can push through with the business and how much you’ll be able to profit from it.

Download the templates

  • Bed and breakfast plan template in Google Docs
  • Bed & Breakfast Business Plan Template in PDF

Some people feel a little disheartened when they find out that after doing a business plan, they’ll see some failing results. But what they don’t realize is that the business plan already saved them from investing in something that wasn’t going to work in the first place or give them a chance to spot some variables that they need to work on.

So are you ready to write your business plan? Download our bed and breakfast business plan template and this sample PDF to get started.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

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How to Start a Profitable Bed Breakfast Business [11 Steps]


By Nick Cotter Updated Feb 05, 2024

image of a bed breakfast business

Business Steps:

1. perform market analysis., 2. draft a bed breakfast business plan., 3. develop a bed breakfast brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for bed breakfast., 6. open a business bank account and secure funding as needed., 7. set pricing for bed breakfast services., 8. acquire bed breakfast equipment and supplies., 9. obtain business insurance for bed breakfast, if required., 10. begin marketing your bed breakfast services., 11. expand your bed breakfast business..

Starting a bed and breakfast business requires a thorough understanding of the market to ensure your venture can compete effectively and attract guests. A comprehensive market analysis will help identify your target audience, gauge demand, and understand the competitive landscape. Follow these essential steps to perform an effective market analysis:

  • Research the local tourism trends to determine peak seasons, visitor demographics, and popular attractions that may influence demand for your bed and breakfast.
  • Analyze competitors by looking at their pricing, services offered, customer reviews, and market positioning to identify any gaps or opportunities for differentiation.
  • Understand your target customers' preferences and expectations through surveys, focus groups, or analyzing online behavior to tailor your offerings accordingly.
  • Assess the economic climate of your area, including factors like employment rates, disposable income levels, and any upcoming events or developments that could affect your business.
  • Examine local regulations and zoning laws that may impact the operation of a bed and breakfast in your chosen location.
  • Use data from tourism boards, business directories, and online platforms to estimate the potential market size and capture rate for your bed and breakfast.

image of a bed breakfast business

Are bed breakfast businesses profitable?

Yes, bed and breakfast businesses can be very profitable. According to a 2019 survey by the Professional Association of Innkeepers International, the average bed and breakfast reported a net profit margin of 36.4%. Additionally, revenue for bed and breakfast businesses typically grows year over year.

Creating a comprehensive business plan is a critical step in starting a bed and breakfast. This plan will serve as a roadmap for your business, outlining your vision, strategy, and the details of how you plan to operate and grow your establishment. Consider the following key components when drafting your business plan:

  • Executive Summary: Provide a brief overview of your bed and breakfast concept, including the business name, location, and the unique selling proposition that sets you apart from competitors.
  • Company Description: Detail the business structure, background, and the type of experience you aim to offer guests.
  • Market Analysis: Research and describe your target market, industry trends, and how you fit within the competitive landscape.
  • Organization and Management: Outline your business's organizational structure, detailing ownership, management team roles, and staffing requirements.
  • Services Offered: Describe the accommodations, amenities, and any additional services or experiences you plan to provide.
  • Marketing and Sales Strategy: Explain how you will attract and retain customers, including marketing channels and sales tactics.
  • Funding Request: If seeking financing, specify the amount needed, how it will be used, and proposed repayment terms.
  • Financial Projections: Offer an analysis of expected revenues, expenses, and profitability over the first few years of operation.

How does a bed breakfast business make money?

Bed and breakfast businesses make money by providing lodging and meals to travellers or vacationers. They may charge a fixed rate per night, or an all-inclusive fee to cover the room, meals, and amenities. A target audience for an 11 Steps To Starting a Successful Spice Business could include chefs in restaurants, hospitality venues, catering services, food stores, and individual gourmet cooks. Additionally, aspiring spice business owners who are looking to start their own venture could also be a part of the target audience.

Developing a brand for your bed and breakfast is a critical step that sets the tone for your business, attracts your ideal guests, and differentiates you from competitors. A strong brand conveys your unique value proposition and creates a memorable experience for guests from the moment they discover you to their post-stay reviews. Here's a concise guide to help you develop your B&B brand:

  • Define Your Unique Selling Proposition (USP): Identify what sets your B&B apart from others. This could be your location, history, themed rooms, or exceptional service.
  • Understand Your Target Market: Research the demographics and preferences of your ideal guests. Tailor your branding to appeal to their tastes and expectations.
  • Create a Brand Identity: Choose a brand name, logo, and color scheme that reflect your B&B's personality and USP. Ensure it's consistent across all marketing materials.
  • Develop a Brand Voice: Craft the tone and style of your communications, whether it's friendly and informal or elegant and professional, to resonate with your target audience.
  • Build an Online Presence: Establish a professional website and active social media profiles. Use high-quality images and engaging content to showcase your property and brand.
  • Gather Feedback: Listen to guest reviews and feedback to refine your brand and ensure it meets guest expectations.

How to come up with a name for your bed breakfast business?

Brainstorming is a great way to come up with a name for your bed breakfast business. Start by making a list of words and ideas that relate to the type of bed and breakfast you plan to run. Think about the location, theme, amenities, services and specials you offer. You can also look for inspiration from local landmarks or attractions or even something traditional or unexpected. Use this list to help you brainstorm potential names that capture the essence of your business and make you stand out from the competition. With the right combination of words, you can create a memorable name that will grab the attention of potential guests.

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Formalizing your bed and breakfast business registration is a crucial step in legitimizing your venture and ensuring compliance with local laws and regulations. This process will vary depending on your location, but there are some common elements you'll need to address. Follow these guidelines to ensure your business starts on a solid legal foundation:

  • Research the specific registration requirements for bed and breakfasts in your area by visiting local government websites or contacting the appropriate regulatory body.
  • Choose a legal structure for your business, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation, and file the necessary paperwork with your state or local government.
  • Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan on hiring employees.
  • Register your business name with your state's business registry, ensuring it is unique and not already in use.
  • Apply for the necessary permits and licenses, which may include a general business license, a food service license, and a lodging license.
  • Reach out to an insurance agent to discuss the types of insurance you will need, such as property insurance, liability insurance, and workers' compensation.

Resources to help get you started:

Unlock valuable knowledge to enhance your bed and breakfast venture with key resources offering market trends, operational best practices, and strategic growth advice:

  • The American Bed & Breakfast Association (ABBA): Offers comprehensive guides, industry news, and networking opportunities for bed and breakfast owners. Visit ABBA
  • Bed & Breakfast Magazine: This publication features articles on improving guest experiences, marketing tips, and the latest trends in the B&B sector. Explore Bed & Breakfast Magazine
  • Professional Association of Innkeepers International (PAII): Provides advocacy, education, and networking for innkeepers for operational excellence. Discover PAII
  •'s Industry Blog: Offers insights into marketing, management, and industry-specific news for B&B operators. Access the Industry Blog
  • Bed and’s Innkeeper Resources: A collection of marketing tools, reservation software insights, and strategies for growth and profitability. View Innkeeper Resources

Starting a bed and breakfast is an exciting venture, but it's crucial to ensure you have all the necessary licenses and permits to operate legally. This step is critical as it helps to protect you, your business, and your guests. Below is a guide to help you navigate this process:

  • Research Local Zoning Laws: Check with your local zoning office to ensure that your property is zoned for use as a bed and breakfast.
  • Business License: Apply for a general business license with your city or county business licensing office.
  • Health Department Permits: Contact your local health department to find out about necessary health and safety inspections and permits, especially if you'll be serving food.
  • Building and Safety Codes: Have your property inspected for compliance with state and local building and fire safety codes.
  • Special Permits: Depending on your location and services, you may need additional permits such as liquor licenses or entertainment permits.
  • Signage Permits: If you plan to put up any signs for your business, you might require a sign permit from your local government.

What licenses and permits are needed to run a bed breakfast business?

In order to run a bed and breakfast business, you will need several types of licenses and permits, depending on your location. Generally, you will need a state or local business license, a food service license if you plan to prepare and serve food, a health certificate that certifies the facility is in compliance with local health regulations, an occupancy permit that limits the number of guests allowed in your building at any one time, and a zoning permit which gives permission for the property to be used for commercial purposes. Additionally, you may need other special permits depending on the nature of your business and the regulations in your area.

Starting a bed and breakfast business requires careful financial planning and management. A crucial step in establishing your business's financial foundation is to open a dedicated business bank account and secure the necessary funding. Below are the key actions to consider:

  • Research banks and credit unions that offer business banking services. Compare fees, features, and customer reviews to choose the best fit for your bed and breakfast.
  • Prepare the necessary documentation, which typically includes your business registration papers, EIN (Employer Identification Number), and personal identification.
  • Open your business bank account, ensuring it has the functionality you need, such as online banking, debit cards, and check-writing capabilities.
  • Develop a comprehensive business plan to outline your financial projections and funding requirements. This will be essential for securing loans or investment.
  • Explore funding options, including traditional bank loans, Small Business Administration (SBA) loans, grants, or investors. Consider the pros and cons of each funding source.
  • Maintain a clear separation between personal and business finances to simplify bookkeeping and tax preparation.
  • Regularly review your bed and breakfast's financial performance and adjust your funding strategies as necessary to ensure sustainable growth and profitability.

Setting the right pricing for your bed and breakfast is crucial to attract guests and ensure profitability. Consider the following guidelines to establish a competitive and fair pricing structure that reflects the quality and uniqueness of your accommodations.

  • Analyze the market: Research local competitors' rates to understand the going prices for similar services in your area. Adjust your rates based on your offerings, such as a premium for unique experiences or discounts for less popular times.
  • Cost-based pricing: Calculate your operating costs, including mortgage, utilities, supplies, staff wages, and maintenance. Ensure your prices cover these expenses and allow for a reasonable profit margin.
  • Dynamic pricing: Consider implementing dynamic pricing strategies that fluctuate based on demand, seasonality, and local events. High demand periods can warrant higher rates, while discounts can be offered during slower times to encourage bookings.
  • Value-added packages: Create attractive packages that include additional perks like meals, tours, or activities. This can justify higher prices and enhance guest experiences.
  • Transparent fees: Clearly communicate all fees, including taxes and any additional service charges, to avoid surprising guests and maintain trust and satisfaction.

What does it cost to start a bed breakfast business?

Initiating a bed breakfast business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $480000 for launching such an business. Please note, not all of these costs may be necessary to start up your bed breakfast business.

Setting up a bed and breakfast requires careful selection of equipment and supplies to ensure your guests have a comfortable and memorable stay. From cozy bedding to a well-equipped kitchen, each item plays a critical role in creating a welcoming atmosphere. Below is a guide to help you acquire the essential equipment and supplies for your bed and breakfast.

  • Bedding & Linens: Invest in high-quality mattresses, bed sheets, comforters, pillows, and towels. Opt for durable and easy-to-clean materials that provide comfort and luxury.
  • Room Amenities: Include furniture such as bedside tables, lamps, wardrobes, and chairs. Don't forget alarm clocks, hairdryers, and toiletries to enhance the guest experience.
  • Kitchen Equipment: Ensure your kitchen is stocked with commercial-grade appliances, cookware, utensils, dishes, and glassware suitable for preparing and serving breakfast.
  • Cleaning Supplies: Maintain a stock of cleaning agents, laundry detergent, brooms, mops, and vacuum cleaners to keep the premises neat and hygienic.
  • Safety Equipment: Install smoke detectors, carbon monoxide detectors, fire extinguishers, and first aid kits to prioritize guest safety.
  • Miscellaneous Supplies: Remember to have items like guest information booklets, maps, snacks, and beverages to offer that extra touch of hospitality.

List of software, tools and supplies needed to start a bed breakfast business:

  • Accounting Software: $20/month
  • Website Builder: $100–500, depending on plan and features
  • Point of Sale System: $150–500 depending on the system
  • Security Cameras: $150–1,000, depending on the system
  • Breakfast Supplies: $50–200 per month for ingredients and supplies for daily breakfast buffet
  • Guest Supplies: $50–200 per month for bath and kitchen supplies
  • Cleaning Supplies: $30–200 per month for supplies to keep the bed & breakfast clean
  • Linens & Towels: $50–400 per month for bedding and towels for guest rooms
  • Marketing Materials: Varies, costs depend on required materials
  • Gardening Supplies: $50–100 per month for flower beds and landscaping maintenance

Running a bed and breakfast entails certain risks that can be mitigated through proper insurance coverage. It's essential to understand the types of insurance policies available and determine which ones are necessary to protect your business, assets, and guests. Here are some steps to help you obtain the right business insurance for your bed and breakfast:

  • Assess Your Risks: Consider the specific risks associated with your bed and breakfast, such as property damage, guest injuries, or business interruption.
  • Research Insurance Providers: Look for insurance companies specializing in hospitality businesses, and compare their coverage options and premiums.
  • Consider Mandatory Policies: Determine if there are any legal requirements for insurance in your area, such as liability or workers' compensation insurance.
  • Review Coverage Options: Evaluate different types of insurance, including property insurance, general liability, commercial auto, and umbrella policies.
  • Get Professional Advice: Consult with an insurance broker or agent who understands the bed and breakfast industry for personalized advice.
  • Obtain Quotes: Request quotes from multiple insurers to find the best coverage at a competitive price.
  • Review Policy Details: Carefully read the policy documents to ensure you understand the coverage limits, deductibles, and exclusions.
  • Purchase Insurance: Once you've selected the right insurance, complete the purchase and keep your documents accessible for future reference.

Marketing your bed and breakfast is crucial for attracting guests and building a strong brand presence. A well-thought-out marketing strategy will help you stand out in a competitive market and showcase the unique experiences your bed and breakfast offers. Here are some effective steps to begin marketing your services:

  • Develop a Website: Create a professional website with high-quality photographs of your rooms, amenities, and local attractions. Ensure it's user-friendly, mobile-responsive, and optimized for search engines (SEO).
  • Utilize Social Media: Engage with potential guests by creating profiles on platforms like Instagram, Facebook, and Pinterest. Post regular updates, special offers, and events to generate interest.
  • Connect with Local Businesses: Partner with local attractions, restaurants, and event planners to offer packages and promote each other’s services.
  • Online Travel Agencies (OTAs): Register your bed and breakfast on OTAs such as, Airbnb, and Expedia to reach a wider audience.
  • Encourage Reviews: Ask satisfied guests to leave positive reviews on TripAdvisor, Google, and other review sites to build credibility and attract new guests.
  • Email Marketing: Collect email addresses and send out newsletters with promotions, news, and personalized offers to keep your bed and breakfast top-of-mind.

Once your bed and breakfast has established a solid foundation and a steady stream of guests, it's time to think about expansion. Growing your business can take various forms, from increasing the number of rooms to offering new services. Here are some strategies to consider for expansion:

  • Renovate or Add Rooms: If your property allows, you can expand by renovating unused spaces or building new rooms to accommodate more guests.
  • Offer Packages and Specials: Create themed packages or seasonal specials that include local attractions or events to attract different types of guests.
  • Enhance Guest Experiences: Introduce premium services such as spa treatments, guided tours, or cooking classes to increase revenue and guest satisfaction.
  • Partner with Local Businesses: Collaborate with nearby restaurants, tour operators, and event planners to offer your guests exclusive experiences and discounts.
  • Invest in Marketing: Boost your online presence with professional photography, an updated website, and active social media profiles to reach a wider audience.
  • Encourage Repeat Business: Implement a loyalty program or offer special rates for returning guests to encourage repeat visits.
  • Host Events: Consider hosting events like weddings, conferences, or retreats to utilize your space differently and attract a new clientele.


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Here is a free business plan sample for a bed and breakfast establishment.

bed and breakfast profitability

Have you ever envisioned opening your own bed and breakfast, but feel overwhelmed about where to start? You've landed in the perfect spot.

Below, we will present to you a comprehensive sample business plan tailored for a bed and breakfast establishment.

As an aspiring entrepreneur, you're likely aware that a meticulously developed business plan is crucial for achieving success. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your dream into a thriving reality.

To expedite the creation of a robust plan, you're invited to utilize our bed and breakfast business plan template. Additionally, our team of experts is on standby to provide a complimentary review and refinement of your plan.

business plan b&b

How to draft a great business plan for your bed and breakfast establishment?

A good business plan for a bed and breakfast (B&B) must cater to the unique aspects of the hospitality industry, particularly the niche market of B&B accommodations.

Initially, it's crucial to provide a comprehensive market overview. This should include current statistics and the identification of emerging trends in the hospitality sector, similar to what we've incorporated in our bed and breakfast business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as couples looking for a romantic getaway, business travelers, or tourists), and establish the distinctive appeal of your B&B (historic charm, luxury amenities, proximity to attractions, etc.).

Market analysis is the next critical component. This requires an in-depth look at the competition in your area, understanding travel and accommodation trends, and recognizing the preferences of your potential guests.

For a B&B, it's important to highlight the unique experiences you offer. Describe the types of rooms, the ambiance, any special services (like guided tours or gourmet breakfasts), and how these cater to the expectations of your guests.

The operational plan should detail the location of your B&B, the layout of guest rooms and common areas, the procurement of supplies, and the day-to-day management of the establishment.

Emphasize the quality of the guest experience, including the comfort of accommodations, the personal touch in service, and adherence to health and safety standards.

Address your marketing and sales strategy comprehensively. How will you attract guests and encourage repeat visits? Consider promotional tactics, guest loyalty programs, and value-added services (such as event hosting or partnerships with local attractions).

Incorporating digital strategies, like maintaining a user-friendly website, online booking capabilities, and an active social media presence, is increasingly important for B&Bs.

The financial plan is another cornerstone. It should outline the initial investment, revenue projections, operating expenses, and the point at which the business will become profitable.

Given that B&Bs often operate with a limited number of rooms, it's vital to have a precise understanding of your financials. To assist with this, you might utilize our financial forecast for a bed and breakfast .

Compared to other business plans, a B&B plan must pay special attention to the guest experience, local tourism dynamics, and personal service, which are central to the business model.

A well-crafted business plan will not only help you to define your strategy and approach but also to attract investors or secure loans.

Lenders and investors are looking for thorough market research, realistic financial projections, and a clear plan for guest experience management in a B&B.

By presenting a detailed and substantiated plan, you showcase your dedication and readiness for the successful operation of your B&B.

To achieve these goals while saving time, you can complete our bed and breakfast business plan template .

business plan bed and breakfast establishment

A free example of business plan for a bed and breakfast establishment

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a bed and breakfast .

Here, we will follow the same structure as in our business plan template.

business plan bed and breakfast establishment

Market Opportunity

Market overview and statistics.

The bed and breakfast (B&B) industry is an integral part of the travel and hospitality sector, offering a unique lodging experience for travelers seeking a more personal touch.

As of recent data, the global B&B market has been valued at several billion dollars, with expectations for continued growth as travelers increasingly seek out authentic and localized experiences.

In the United States alone, there are over 17,000 B&Bs, contributing significantly to the economy and providing a charming alternative to traditional hotel accommodations.

These statistics underscore the B&B industry's relevance in the tourism landscape and its economic contribution to local communities.

Industry Trends

The B&B sector is witnessing several evolving trends that cater to the changing preferences of modern travelers.

Eco-tourism is on the rise, with guests showing a preference for establishments that practice sustainability and environmental stewardship. B&Bs that offer organic meals, use renewable energy sources, and implement water-saving practices are becoming increasingly popular.

Technology integration is also a key trend, with guests expecting seamless Wi-Fi connectivity, online booking systems, and smart room features for a convenient stay.

Personalization and authentic experiences are highly sought after, with guests valuing customized itineraries, local cultural immersion, and unique in-house events.

Health and wellness amenities, such as on-site yoga classes, spa services, and nutritious breakfast options, are also becoming standard offerings at many B&Bs.

Lastly, the rise of social media marketing has allowed B&B owners to showcase their properties and connect with potential guests on a more personal level, enhancing their visibility and appeal.

These trends highlight the B&B industry's adaptability and commitment to providing memorable experiences that align with contemporary traveler expectations.

Key Success Factors

Several factors contribute to the success of a bed and breakfast establishment.

Location is paramount, as a B&B situated in a scenic or convenient area can attract more guests looking for a unique or accessible getaway.

Personalized guest service is crucial, with owners often playing a hands-on role in ensuring guests feel welcomed and valued during their stay.

The charm and character of the property, including its history, architecture, and decor, can significantly enhance the guest experience and set a B&B apart from competitors.

Quality of accommodations, including comfort, cleanliness, and amenities, is essential for guest satisfaction and repeat business.

Lastly, effective marketing strategies, including a strong online presence, engaging social media content, and positive guest reviews, are vital for attracting new customers and building a reputable brand.

By focusing on these key areas, B&B owners can create a thriving business that appeals to the modern traveler's desire for comfort, authenticity, and personalized service.

The Project

Project presentation.

Our bed and breakfast, named "The Cozy Retreat," is designed to provide a charming and intimate getaway for travelers seeking comfort, relaxation, and personalized service. Nestled in a scenic location, our establishment will offer a tranquil escape from the hustle and bustle of daily life. With a limited number of beautifully decorated rooms, each featuring unique themes and modern amenities, guests will enjoy a sense of exclusivity and privacy.

Our bed and breakfast will prioritize guest experience by offering gourmet breakfast options, cozy common areas, and additional services such as guided tours and wellness activities. We aim to create a home-away-from-home atmosphere where guests can unwind and create lasting memories.

"The Cozy Retreat" aspires to be recognized as a premier destination for travelers seeking a unique and personalized lodging experience, enhancing the attractiveness of the local area as a tourist destination.

Value Proposition

The value proposition of "The Cozy Retreat" bed and breakfast is centered around providing an exceptional stay experience that combines the comfort of modern living with the charm of traditional hospitality. Our commitment to creating a warm and inviting atmosphere, along with attention to detail in our service, sets us apart.

We offer a peaceful setting, exceptional food, and the opportunity for guests to indulge in local culture and nature. Our bed and breakfast is not just a place to stay, but a destination that enriches the travel experience, fostering relaxation and rejuvenation.

By focusing on personalized service and creating a sense of community, "The Cozy Retreat" aims to become a beloved haven for travelers and a positive contributor to the local tourism industry.

Project Owner

The project owner is an individual with a passion for hospitality and a background in hotel management. With a keen eye for detail and a commitment to guest satisfaction, they bring a wealth of experience in creating welcoming and memorable lodging experiences.

Having traveled extensively and experienced various forms of accommodations, the owner understands the importance of a personal touch in making a stay special. They are dedicated to transforming "The Cozy Retreat" into a sanctuary for travelers, where comfort and care are at the forefront.

With a vision to integrate local culture and sustainable practices, the owner is determined to offer a bed and breakfast that not only serves as a peaceful retreat but also promotes the local community and environment.

Their dedication to excellence in hospitality and their love for connecting with people are the driving forces behind this project, aiming to elevate the standard of bed and breakfast accommodations.

The Market Study

Market segments.

The market segments for our bed and breakfast are diverse and cater to various guest profiles.

Firstly, we have tourists and travelers seeking comfortable, homely accommodation with a personal touch that differentiates from standard hotel experiences.

Next, there are business travelers who prefer a quiet, cozy place to stay that offers a home-away-from-home atmosphere.

Couples looking for a romantic getaway or individuals seeking a peaceful retreat also form a significant part of our market.

Lastly, we cater to local residents who may need temporary lodging for family or friends when their own homes cannot accommodate them.

SWOT Analysis

Our bed and breakfast's SWOT analysis highlights several factors.

Strengths include our unique location, personalized guest services, and the charm of our well-maintained historic property.

Weaknesses might involve limited capacity compared to larger hotels and the seasonal nature of the tourism industry.

Opportunities can be found in targeting niche markets such as eco-tourism or wellness retreats, and leveraging local events and attractions to draw in guests.

Threats could stem from economic downturns affecting travel budgets and the rise of alternative lodging options like short-term home rentals.

Competitor Analysis

Competitor analysis for our bed and breakfast shows a mix of local inns, hotels, and online home rental services.

Direct competitors include other bed and breakfasts and boutique hotels that offer a similar quaint and personalized lodging experience.

These competitors vie for guests who value unique accommodations and personal service.

Our competitive advantages may include our exceptional customer service, the historical significance of our property, and our commitment to sustainability and local partnerships.

Understanding the strengths and weaknesses of our competitors is crucial for carving out our niche and ensuring guest loyalty.

Competitive Advantages

Our bed and breakfast's competitive advantages lie in the personalized experience we offer to each guest.

We provide a warm, inviting atmosphere with attention to detail in our service, from home-cooked breakfasts to customized activity recommendations.

Our historic property offers a unique charm and story that enriches the guest experience, setting us apart from generic lodging options.

We also focus on building relationships with local businesses and attractions to offer our guests exclusive experiences and perks.

You can also read our articles about: - how to establish a bed and breakfast establishment: a complete guide - the customer segments of a bed and breakfast establishment - the competition study for a bed and breakfast establishment

The Strategy

Development plan.

Our three-year development plan for the bed and breakfast is designed to create a cozy, memorable experience for our guests.

In the first year, we will concentrate on establishing a strong reputation for exceptional service and creating a unique, local experience for our guests.

The second year will focus on enhancing our online presence and marketing efforts to attract visitors from outside the local area, including international tourists.

By the third year, we plan to expand our accommodations and services, possibly adding themed rooms or packages and partnering with local tour operators to offer exclusive experiences.

Throughout this period, we will prioritize guest satisfaction, maintaining the charm and comfort of our bed and breakfast while adapting to the evolving expectations of our clientele.

Business Model Canvas

The Business Model Canvas for our bed and breakfast targets travelers seeking a personalized and authentic lodging experience.

Our value proposition is centered on providing a home-away-from-home atmosphere with high-quality, personalized service and local charm.

We offer our services through direct bookings via our website, phone, and online travel agencies, utilizing our key resources such as our well-maintained property, dedicated staff, and local knowledge.

Key activities include guest services, property maintenance, and local experience curation.

Our revenue streams are derived from room bookings, additional services such as meals and event hosting, and partnerships with local businesses.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on personalization and local experiences.

We aim to attract guests by showcasing the unique aspects of staying at our bed and breakfast, such as our homemade breakfasts, personalized service, and connections to local culture and activities.

Our approach includes targeted online advertising, collaborations with local businesses, and leveraging guest reviews and testimonials.

We will also engage with potential guests through social media, sharing stories and images that highlight the special qualities of our accommodations and the surrounding area.

Finally, we will offer special promotions and packages to encourage longer stays and repeat visits, ensuring that our guests always have a reason to return.

Risk Policy

The risk policy for our bed and breakfast focuses on mitigating risks associated with guest satisfaction, property maintenance, and market fluctuations.

We commit to regular property inspections and upkeep to ensure a safe and inviting environment for our guests.

We closely monitor guest feedback to address any issues promptly and maintain high standards of service.

Our financial risk management includes maintaining a diversified income stream and a reserve fund for unexpected expenses.

Additionally, we carry comprehensive insurance to protect against property damage, liability, and business interruption. Our priority is to provide a secure and delightful experience for our guests while safeguarding the sustainability of our business.

Why Our Project is Viable

We envision creating a bed and breakfast that stands out for its personalized service, local charm, and commitment to guest satisfaction.

With our focus on creating unique experiences and fostering a sense of community, we believe we can attract a loyal customer base.

We are excited about the opportunity to contribute to the local economy and offer travelers a comfortable and authentic place to stay.

We are adaptable and ready to evolve our business to meet the needs of our guests, and we look forward to the bright future of our bed and breakfast.

You can also read our articles about: - the Business Model Canvas of a bed and breakfast establishment - the marketing strategy for a bed and breakfast establishment

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a bed and breakfast and our financial plan for a bed and breakfast .

Initial expenses for our bed and breakfast include the acquisition or leasing of a suitable property, renovations to create a welcoming and comfortable guest environment, furnishing and decorating guest rooms and common areas, obtaining necessary permits and licenses, and investing in marketing strategies to attract our target clientele.

Our revenue assumptions are based on a thorough market analysis of the local tourism industry, taking into account factors such as seasonal demand, competition, and the unique appeal of our bed and breakfast's location and amenities.

We anticipate a steady increase in occupancy rates, starting conservatively and growing as our bed and breakfast becomes more established and receives positive reviews from guests.

The projected income statement outlines expected revenues from room bookings and any additional services offered, such as event hosting or dining options, against the costs of operations (housekeeping, maintenance, utilities), and other expenses (mortgage or rent, marketing, staff wages, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our bed and breakfast.

The projected balance sheet reflects assets specific to our business, such as the property itself, furniture, and fixtures, as well as liabilities including any loans taken out for startup costs and ongoing operational expenses.

It provides a snapshot of the financial standing of our bed and breakfast at the end of each fiscal period.

Our projected cash flow statement details the inflows from guest payments and outflows for expenses and investments, enabling us to predict our financial needs and ensure we maintain adequate cash reserves.

The projected financing plan identifies the sources of funding we intend to utilize to cover our initial costs, such as savings, loans, or investor contributions.

The working capital requirement for our bed and breakfast will be carefully managed to ensure we have the funds necessary to support day-to-day operations, including guest services, inventory replenishment, and staff salaries.

The break-even point for our venture is the occupancy rate or number of booked nights required to cover all our costs and begin generating a profit.

It will signal the point at which our bed and breakfast becomes financially sustainable.

Performance indicators we will monitor include the average daily rate (ADR), occupancy rate, revenue per available room (RevPAR), guest satisfaction scores, and the return on investment to gauge the efficiency of the capital we have invested in our bed and breakfast.

These metrics will assist us in evaluating the financial performance and overall success of our hospitality venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a bed and breakfast establishment .

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Bed and Breakfast Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Bread & Breakfast

Are you about starting a bed and breakfast business ? If YES, here is a complete sample bed and breakfast business plan template & feasibility report you can use for FREE .

If you have got the interest to invest in the hospitality industry but you lack the start – up capital to start your own hotel or motel, then you should consider starting a bed and breakfast business. Bed and Breakfast business is perhaps one of the easiest means of owning a business portfolio in the hospitality industry.

One of the good news is that it is a business that sure guarantees good returns on your investment. One thing is certain, it is easier to find several bed and breakfast businesses scattered in a neighborhood, which is why most bed and breakfast owners ensures that they put facilities in places that will not only guarantee the safety and relaxation for their guests, but also create an ambience that will give them room to socialize.

In recent times, you can easily find facilities such as wireless internet access, free parking, spa services or nightly wine and cheese hours in the average bed and breakfasts. This line of business is indeed a profitable business because you can operate the business with your family members, thereby cutting operational cost to the barest minimum.

So also, the fact that you are making use of your apartment means that you won’t be spending huge amount acquiring or renting a property to be used for the business except you just want to expand the business beyond the house you are currently living.

A Sample Bed and Breakfast Business Plan Template

1. industry overview.

The hospitality industry has been in existence from time immemorial and it is still waxing strong simply because people can’t do away with the services they offer. When you talk about a bed and breakfast business, you are talking about a business that provides lodging for guest / travelers, tourist, visitors, and what have you, on a short-term basis with a fee.

When people lodge in a bed and breakfast accommodation setting, they have the options of subscribing to other services they offers; services like internet facility, drinks, laundry, fitness center, swimming pool, conference room and business room et al.

Simply put, a typical bed and breakfast is a small lodging accommodation that offers overnight accommodation and breakfast to guest that lodge there. Aside from breakfast, they usually does not offer other meals (whether dinner or launch). Normally, people that run bed and breakfasts make used of their private homes or their family homes. The average bed and breakfasts have 6 rooms, but generally, bed and breakfasts operate 4 to 11 rooms within a facility.

It is important to state that the bed and breakfast business is a niche segment of the Hospitality cum travel industry. As part of this industry, bed and breakfasts are categorized as a private residence that provides a room and a breakfast for travelers or guests.

Statistics has it that there are roughly seventeen thousand (17,000) registered beds and breakfast business in the United States and they can be found in all states, in major cities and remote rural areas in the U.S. There is no defined structure for Bed and Breakfasts, they are known to occupy everything ranging from modest cottages to luxurious mansions, and in restored structures from schools to wagons to churches.

The result from a survey and research conducted reveals that the average number of rooms for a bed and breakfast is 8.5, up from 8 rooms in 2000, 95 percent of respondents offer rooms with private baths, 93 – 94 percent of inns or bed and breakfasts are non-smoking, Responding inns employ 4.6 people, 42 percent of bed and breakfasts have meeting rooms

So also it was revealed that most bed and breakfasts are operated by a family and hence they have no employees; they are run in – house by family members. According to the US Census Bureau County Business Patterns, there were 3,042 bed and breakfast inns with paid employees – 721191. These bed and breakfasts employed 19,665 employees in 2001 in the united states. According to a survey conducted by the PAII there were some 20,000 licensed inns in the United States in 2004.

The report from a survey published in 2001 by CNNMoney online and conducted by B&B Getaways. The survey asked how guests find out about bed and breakfasts and reported the following results: 49% Internet, 18% Word of mouth, 6% Print advertising and travel guides.

The survey also found that one-third of bed and breakfasts charge more than $125 a night. Usually, bed and breakfasts were seen as the ideal place for the weekend-getaway; nevertheless, this only accounted in occupancy for three nights of the week. Business travelers accounts for 52 percent of the lodging industry.

Recently, bed and breakfasts are now shifting their attention to weekday travelers and they have gone ahead to start making provision for amenities such as in-room data ports, high-speed Internet connections, DVD, and many other trappings sought by business travelers.

So also, the numbers of bed and breakfasts adding meeting room space to their facilities is on the increase. The use of these facilities is often complimentary as bed and breakfasts are becoming preferred locations for retreats. A recent survey conducted by PAII found 42% of 800 respondents had meeting room space in 2002, compared to 28% in 2000.

The bed and breakfasts industry is still growing despite the fact that there are many players in the industry. For instance, in 2014, the federal government of the United States spent a total of $161,007 on Bed-and-Breakfast Inns. It has awarded 34 contracts to 5 companies, with an average value of $32,201 per company. The idea is that once a start – up bed and breakfast is well positioned and offers additional services, then they just need to do little to stay in business.

If you are contemplating starting your own beds and breakfasts business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies. If you get some key factors wrong before starting your own bed and breakfasts, then you are likely going to struggle to stay afloat.

2. Executive Summary

Joel & Jamel Homes – Bed and Breakfasts will be located in the heart of Cape May – New Jersey in a neatly renovated and secured housing facility; a family home that is specifically designed and equipped with the needed accommodation facilities / gadgets to give comfort and security to our clients.

Joel & Jamel Homes – Bed and Breakfasts is a family owned and managed business that believes in the passionate pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into the hospitability industry by establishing our own bed and breakfast business.

We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that will make our accommodation fully booked all through the year. We are going to be a customer-centric bed and breakfast business with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization.

With that, we know that we will be enables to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele, partners (vendors), and all our employees as well.

Our accommodation facility will be decorated in an exquisite and elegant facade, so much so that it will be a conspicuous edifice in the city where it is located. Joel & Jamel Homes – Bed and Breakfasts will provide a conducive lodging for our customers to take a break from their busy days to a place where they can find comfort and luxury.

Joel & Jamel Homes – Bed and Breakfasts will be equipped with a mini business center, as well as a Fitness room and self-service laundry which will be made available for all our guests at no extra cost.

We will also install a free Wi-Fi that will enable our guests surf the internet with their laptop in the room free of charge, and there will be wireless access in all the public area within the lodging facility; we will also provide mobile phones for loan to business travelers for their convenience so as to enable them stay in – touch with their family members, friends, and business partners.

No doubt our business class guest rooms will provide our customers with a warm and comfortable home away from home. We are set to give our esteemed guests an unforgettable experience whenever they patronize our bed and breakfast lodge.

Joel & Jamel Homes – Bed and Breakfasts is a family business that is owned and managed by Anthony Jefferson and his family. The business will be run by all members of the family – Clara Jefferson (Wife), Joel Jefferson (Son) and Jamel Jefferson (Son). Anthony Jefferson has well over 15 years of experience in hotel management and He has a Master’s Degree in Hotel Management.

3. Our Products and Services

Joel & Jamel Homes – Bed and Breakfasts is set to operate a standard Bed and Breakfast service in Cape May, New Jersey. The fact that we want to become a force to reckon with in the hospitality industry means that we will provide our guests with fitness room, social room, and self-service laundry room and mini business center; for the purpose of business or leisure and more.

In all that we do, we will ensure that our guests leaves with an unforgettable experience that will make them want to come back as well as recommend our bed and breakfast lodge to their friends, family members and business partners. These are the services and amenities that will be made available to our guests;

  • Breakfast (Tea and Bread, Coffee, and Snacks et al)
  • Drinks (wines, beverages and non – alcoholic drinks)
  • Gym and Fitness
  • Self – service laundry room
  • Mini Business center

4. Our Mission and Vision Statement

  • Our vision is to establish a bed and breakfast lodging brand that will become the number one choice for both travelers in the whole of Cape May – New Jersey. Our vision reflects our values: integrity, service, safety, excellence and teamwork.
  • Our mission is to deliver reliable, genuine, caring and excellent service superior to what our competition can offer in any location where our bed and breakfast lodge will be situated and to ensure that our bed and breakfast lodge enjoys over 90 percent occupancy in most parts of the calendar year.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Although Joel & Jamel Homes – Bed and Breakfasts is a family run business will still work with a business structure that will give room to the minimal employees (mostly part – time employees) to explore their creativity, feel belong and full integrate into the business philosophy.

We will work hard to ensure that we only recruit the right set of people with the right mindset to help us achieve our business goals and objectives in record time. We intend building Joel & Jamel Homes – Bed and Breakfasts on this structure;

  • Chief Executive Officer (Mr. Anthony Jefferson)
  • Manager (Mrs. Clara Jefferson)
  • Human Resources and Administrative Manager (Joel Jefferson)
  • Accountants / Cashiers (Jamel Jefferson)
  • Facility / Maintenance Manager (Part – Time Employee)
  • Marketing Officer (Contract Worker)
  • Cleaners / Washer men (Full – Time Employee)
  • Security Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the business
  • Evaluates the success of the organization
  • Responsible for managing the daily activities of the business
  • Ensure that the facility is in tip top shape and conducive enough to welcome customers
  • Interfaces with vendors
  • Ensures that customers feel relaxed and at home
  • Handle customers enquiries
  • Assess customers’ needs and preferences and make recommendations
  • Attends to Customers complains and enquiries
  • Prepares budget and reports for the organization
  • Responsible for Training and Development in the organization
  • Provides recommendations and suggestions to guest for choosing Drinks, food and Snacks.
  • Serve customers in a friendly and helpful manner.
  • Provides guidance to guests on resort activities, dining options and general resort and Regional information.
  • Demonstrates a thorough knowledge of food and beverage products, menus and Promotions
  • Handles procurement

Human Resources and Administrative Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversees the smooth running of the daily business activities.

Marketing Officer

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Responsible for handling business research, market surveys and feasibility studies for the business
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, execute and evaluate new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company

Facility / Maintenance Manager

  • Responsible for planning and overseeing building work/renovation
  • Responsible for allocating and managing space within buildings
  • Responsible for managing building maintenance activities
  • Responsible for coordinating cleaning, catering and parking services
  • Responsible for organizing security and general administrative services
  • Ensures that facilities meet government regulations and environmental, health and security standards
  • Advises on energy efficiency and cost-effectiveness
  • Supervises multi-disciplinary teams of staff including maintenance, grounds and custodial workers

Accountant / Cashier:

  • Collects payment for breakfast and drinks served and balance all receipts.
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the organization
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Handles any other duty as assigned by the CEO / microbrewery manager

Cleaners / Washer man:

  • Handles and move objects, such as glasses, dish and bottles, using hands and arms.
  • Cleans up after customers and clean work area.
  • Clears ashtrays as and when required.
  • Washes glassware and utensils after each use.
  • Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
  • Ensures that toiletries and supplies don’t run out of stock
  • Responsible for handling laundry
  • Handles any other duty as assigned by the restaurant manager,

Security Officer:

  • Ensures that the facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours basis
  • Submits security reports weekly
  • Any other duty as assigned by the bed and breakfast manager

6. SWOT Analysis

Joel & Jamel Homes – Bed and Breakfasts is fully aware that they are coming into an industry that can be highly competitive which is why they have decided to pay attention to the SWOT analysis for the organization.

We know that once we are able to identify our strength, our weakness, our threats and the opportunity that is available to us, we will be able to come up with good business strategies that will help us achieve all our business goals and objectives.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Joel & Jamel Homes – Bed and Breakfasts Cape May, New Jersey;

Our area of strength cannot be farfetched; the location of our bed and breakfast lodge is perfect for such business, our management team has robust experience in the hospitality industry, our customer’s services is second to none in the whole of Cape May – NJ and our facility is top notch

Our perceived weakness could be that we are a new business, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

  • Opportunities:

One thing is certain, our bed and breakfast facility is well – located in busy travel route; there are loads of travelers passing through Cape May hence there are loads of business opportunities for us. Besides we are the only bed and Breakfast within a 45 meters radius where ours is located.

Some of the threats that we are likely going to face as a bed and breakfast business operating in the United States are unfavorable government policies – the government may decide to place embargo on private residence not to engage in bed and breakfast business so as to enable people who want to rent accommodation get accommodations at a cheaper rate, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.


  • Market Trends

The trend in the hospitality industry is such that there are peak periods and off peak periods, bed and breakfast lodges and hoteliers know this and they have been able to make provision to properly handle the change in season. For example, during summers or during any major sporting events or business summit in a city, most bed and breakfast lodges, motels, inns and hotels in the city are always almost fully booked.

As a matter of fact, that is the period that most people in the hospitality industry make the money that will sustain the business for the rest of the year. Be that as it may, some bed and breakfast lodges, motels, inns and hotels are well positioned and they enjoy rich patronage all through the 12 calendar month of the year.

Another known trend in the industry is that it is common to see some of the leading bed and breakfasts brand in the United States in different cities in the U.S. This was achieved because some of the leading bed and breakfast decided to venture into selling their franchise and at the same time operating chains of bed and breakfasts.

You can hardly drive through a community located along a major road or a tourist destination without finding a handful of signpost indicating that there are bed and breakfasts facilities in the community. This goes to show that there are loads of players in the bed and breakfasts industry. The reason for this cannot be far – fetched; accommodation is a necessity for travelers or tourists.

In essence, it is profitable to build your brand and then venture into the sale of franchise if you know you don’t have the capacity to manage various branches of your hotel .

Over and above, bed and breakfast lodges and hoteliers generally are quite aware that they in the industry not for quick returns on their investments, but to steadily build a brand that can become a global brand while growing their profits year in year out.

8. Our Target Market

It will be safe to say that the target market for bed and breakfast lodge cuts across adults of all class, race, religion, and culture that can travel from one location to another and can afford to lodge overnight. It is important to state, that the owner of a bed and breakfast can decide to welcome those who they consider safe for them to accommodate in their house (in cases where personal accommodation is used).

This is so because the owners of beds and breakfasts live under same roof they use in accommodating their guests that they most likely have never met before. So safety is always a source of concern for owners of beds and breakfasts.

Here are some of the group of people that we considered target market for our bed and breakfast lodge;

  • Working class
  • International and Local Tourists
  • Top Executives
  • Celebrities
  • Young Couples (Especially for Honeymoon)
  • Travelling Agencies
  • Event Managers
  • Religious Organizations

Our competitive advantage

The competitive edge of Joel & Jamel Homes – Bed and Breakfasts is the excellent and customized service that we offer to our entire guest irrespective of their status.

We can boldly say that the location of our bed and breakfast lodge is going to give us an edge over our competitors in Cape May – New Jersey. We are the only bed and breakfast lodge within our location. As a matter of fact, from the location of our bed and breakfast lodge, you can connect any part of the city with little or no stress.

Another significant competitive advantage that we are bringing to the industry is the robust experience of our management team. We have a team that has a combination of 25 years of experience in the hospitality industry in United States and Canada. They are considered core professionals in their own right.


  • Sources of Income

Joel & Jamel Homes – Bed and Breakfasts is established with the aim of maximizing profits in the hospitality industry and we are going to go all the way to ensure that we do all it takes to attract guests on a regular basis and sign retainer – ship with most of our corporate clients.

Joel & Jamel Homes – Bed and Breakfasts will generate income by offering the following services for individuals and for corporate organizations;

10. Sales Forecast

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the bed and breakfast market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cape May – New Jersey.

Below is the sales projection for Joel & Jamel Homes – Bed and Breakfasts, it is based on the location of our business consulting firm and the wide range of consulting services that we will be offering;

  • First Year-: $100,000
  • Second Year-: $200,000
  • Third Year-: $450,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

It is important to clearly state that in this dispensation, customers use the Internet to find bed and breakfasts, to read reviews, to view facility available and the location of the bed and breakfasts; loads of processes have gone digital.

Which is why most bed and breakfasts are increasingly adopting technology and the internet for marketing and advertising their business and we are not going to be left out. These are some of the marketing ideas and strategies that are going to adopt for our bed and breakfasts business;

  • Open our bed and breakfast lodge in a grand style with a party for all.
  • Advertise our bed and breakfast lodge in travel and tours magazines, national dailies, Satellite TV stations and Radio station
  • Promote our business online via our official website and all available social media platform
  • Continuously Improving the performance of our brands
  • Hire the services of experts to make our brands the first choice for guests
  • Delivering consistent customer experiences to all our guest; making our first impression count positively
  • Continuously Improving the efficiency of our bed and breakfast lodge and operating processes
  • Ensure that we put our market scale and knowledge to good use
  • Building strong partnerships within our industry and with our stakeholders across the United States
  • Make use of attractive hand bills to create awareness and also to give direction to our bed and breakfast lodge
  • Position our signage / flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our bed and breakfast lodge.

11. Publicity and Advertising Strategy

Joel & Jamel Homes – Bed and Breakfasts is in the hospitality business to make profit and we can only make profit if we steadily increase our customer base. No doubt, in order to remain relevant in the hospitality industry as a bed and breakfast lodge in Cape May – New Jersey, we will continue to create hype around our business brand.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our bed and breakfast brand. Here are the platforms we intend leveraging on to promote and advertise Joel & Jamel Homes – Bed and Breakfasts;

  • Encourage our loyal customers to help us use Word of Mouth (referrals)
  • Promote our business online via our official website
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the United States of America.

Be that as it may, we have put plans in place to discount our products and services once in a while and also to reward our loyal customers.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our bed and breakfast lodge;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

When it comes to starting a bed and breakfasts business, loads of factors influences the amount that will be required to successful launch the business. Factors like the location you intend starting the business, the size of bed and breakfast business you want to start i.e. the number of rooms et al, and of course the state of the economy as at when you intend start the business.

Here are the key areas where we intend spending our start – up capital;

  • The Fee for registering the business in the United States -$725.
  • The budget for legal fees, insurance, permits and license – $5,000
  • The amount needed to renovate our Facility (electrical, furnishings, plumbing, painting and landscaping) – $10,000.
  • The Cost for the purchase of room furniture, kitchen equipment and gadgets (mattresses, bed sheets, blankets, pillows, beds, fridges, smoke detector, TVs, microwave oven, Sound System, tables and chairs et al) – $10,000.
  • The Cost for supply of breakfast ingredients for a month – $1,000.
  • The Cost of Launching a Website – $600
  • The cost opening party – $5,000 (optional)
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from our research and feasibility studies, we will need an average of $70,000 to start a small scale but standard bed and breakfasts business in the United States of America. Please note that this amount is excluding the cost of renting a facility because we are going to be making use of free rooms in our apartment.

Generating Funding / Startup Capital for Joel & Jamel Homes – Bed and Breakfast

Joel & Jamel Homes – Bed and Breakfasts is a family business that will be owned by Mr. Anthony Jefferson and his family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $20,000 (Personal savings $15,000 and soft loan from family members $5,000) and we are at the final stages of obtaining a loan facility of $50,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to do all we can to continue to attract guest to our bed and breakfast lodge on a regular basis.

We know that if we continue to deliver excellent services, there will be steady flow of income for the organization. Part of the grand plan of sustaining Sean and Sharon hotel is to ensure that we provide the best of trainings for our employees, put a succession plan in place, and we will not relent in marketing and promoting our hotel brand.

From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Joel & Jamel Homes – Bed and Breakfasts will adopt the use of payment machine and accounting software to run the business.

In the bid to building a successfully business, we will ensure that all our employees are comfortable and we will provide them with the best of facilities and welfare package that will help them achieve peak performance in all their duties and in turn help the organization achieve its goals and business objectives.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Remodeling our facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, mattress, bed sheets, pillows, duvets, electronic appliances, office appliances and kitchen utensils: In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed food ingredient for breakfast and toiletries: In Progress

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How to Start a Bed and Breakfast

how to start a bed and breakfast

Starting a bed and breakfast can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful bed and breakfast.

Importantly, a critical step in starting a bed and breakfast business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Bed and Breakfast:

  • Choose the Name for Your Bed and Breakfast
  • Determine the Type of Bed and Breakfast You Will Launch
  • Develop Your Bed and Breakfast Business Plan
  • Choose the Legal Structure for Your Bed and Breakfast
  • Secure Startup Funding for Your Bed and Breakfast (If Needed)
  • Secure a Location for Your Business
  • Register Your Bed and Breakfast
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Bed and Breakfast
  • Buy or Lease the Right Bed and Breakfast Equipment
  • Develop Your Bed and Breakfast Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Bed and Breakfast
  • Open for Business

1. Choose the Name for Your Bed and Breakfast

The first step to starting a bed and breakfast is to choose your business’ name.

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your bed and breakfast:

  • Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
  • Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
  • Think about marketing . Come up with a name that reflects the desired brand and/or focus of your bed and breakfast.

2. Determine the Type of Bed and Breakfast You Will Launch

The next step is to determine the type of bed and breakfast you will launch. The four main types of bed and breakfast businesses are:

  • Traditional Bed and Breakfast : A traditional bed and breakfast is a private home that offers rooms, meals, and other amenities to paying guests.
  • Boutique Hotel : This type of bed and breakfast focuses on upscale accommodations in desirable locations such as beachfronts or ski resorts.
  • Vacation Rentals : This type of bed and breakfast involves renting out entire homes or apartments on short-term leases.
  • Online Bed and Breakfast : This type of bed and breakfast involves offering online reservations, promoting rooms via websites, social media and other digital marketing platforms.

3. Develop Your Bed and Breakfast Business Plan

One of the most important steps in starting a bed and breakfast is to develop your business plan. The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your bed and breakfast business plan should include the following sections:

  • Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your bed and breakfast.
  • Company Overview – this section tells the reader about the history of your bed and breakfast and what type of bed and breakfast you operate. For example, are you a traditional bed and breakfast, a boutique hotel, or a vacation rental?
  • Industry Analysis – here you will document key information about the bed and breakfast industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
  • Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
  • Product : Determine and document what services you will offer
  • Prices : Document the prices of your services
  • Place : Where will your business be located and how will that location help you increase sales?
  • Promotions : What promotional methods will you use to attract customers to your bed and breakfast? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
  • Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your company’s management team.
  • Financial Plan – finally, the financial plan answers questions including the following:
  • What startup costs will you incur?
  • How will your bed and breakfast make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

4. choose the legal structure for your bed and breakfast.

Next you need to choose a legal structure for your bed and breakfast and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the bed and breakfast and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a bed and breakfast together. The partners share in the profits and losses of the business.

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a bed and breakfast include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a bed and breakfast is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your bed and breakfast, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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5. Secure Startup Funding for Your Bed and Breakfast (If Needed)

In developing your bed and breakfast business plan, you might have determined that you need to raise funding to launch your business.

If so, the main sources of funding for a bed and breakfast to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a bed and breakfast that they believe has high potential for growth.

6. Secure a Location for Your Business

Having the right space can be important for your bed and breakfast. You will need to consider several factors when deciding on a location. These include the size of the property, proximity to tourist attractions, traffic in the area, type of neighborhood, availability of parking, access to public transportation and zoning laws. You will also need to consider the cost of purchasing or leasing a space, as well as any renovations that might be needed.

To find the right space, consider:

  • Driving around to find the right areas while looking for “for lease” signs
  • Contacting a commercial real estate agent
  • Doing commercial real estate searches online
  • Telling others about your needs and seeing if someone in your network has a connection that can help you find the right space

7. Register Your Bed and Breakfast with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

8. Open a Business Bank Account

It is important to establish a bank account in your bed and breakfast business name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

9. Get a Business Credit Card

You should get a business credit card for your bed and breakfast to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

10. Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements. In general, a bed and breakfast needs:

  • General business licenses
  • Food service permits, including health department inspections and Food Handler Certifications
  • Alcoholic beverage permits (if you plan to sell alcoholic beverages)
  • Building and zoning permits

Nearly all states, counties and/or cities have license requirements including:

  • Sales Tax License or Seller’s Permit : for selling products
  • Fire Department Approval : a process by which the local fire department reviews and approves the installation of a fire alarm system.

Depending on the type of bed and breakfast you launch, you will have to obtain the necessary state, county and/or city licenses.

11. Get Business Insurance for Your Bed and Breakfast

Business insurance will cover any potential liabilities that may arise from running the business, such as general liability, professional liability, property damage, or product liability.

Other business insurance policies that you should consider for your bed and breakfast include:

  • Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
  • Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
  • Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
  • Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.

12. Buy or Lease the Right Bed and Breakfast Equipment

The equipment you will need for your bed and breakfast depends on the type of lodging you offer. If you are running a traditional bed and breakfast, you may need furniture, towels, linens, dishes, glasses, kitchen utensils and appliances.

If you plan to offer luxury services such as spa treatments or health classes, then you will need to invest in additional equipment such as massage tables, exercise machines, and saunas.

You should also consider investing in technology for your business that could make it easier for guests to book rooms and pay their bills. Examples of this include a website, POS system, and online booking platform.

13. Develop Your Bed and Breakfast Marketing Materials

Marketing materials will be required to attract and retain customers to your bed and breakfast.

The key marketing materials you will need are as follows:

  • Logo : Spend some time developing a good logo for your bed and breakfast. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
  • Website : Likewise, a professional bed and breakfast website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
  • Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your bed and breakfast.

14. Purchase and Setup the Software Needed to Run Your Bed and Breakfast

The software you need to run your bed and breakfast will depend on the size and scope of your business. For most bed and breakfasts, you should consider investing in a property management system (PMS). A PMS allows you to manage bookings, reservations, customer contact information, finances and more.

Most bed and breakfasts need accounting software and customer relationship management (CRM) software.

While there are many different software options available, some of the most popular programs for accounting include QuickBooks and Xero. Some of the most popular CRM programs include Salesforce, and Zoho.

Research the software that best suits your needs, purchase it, and set it up.

15. Open for Business

You are now ready to open your bed and breakfast. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

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How to Start a Bed and Breakfast FAQs

Is it hard to start a bed and breakfast.

Starting a bed and breakfast can be time-consuming and expensive. However, with the right planning and preparation, it can also be immensely rewarding.

If you follow the steps above, you should be able to start your bed and breakfast without too much difficulty.

How can I start a bed and breakfast with no experience?

Yes, it is possible to start a bed and breakfast with no prior experience in the hospitality industry.

You should begin by researching what type of B&B will best suit your needs and the needs of your customers. Once you have chosen a business model, you must build a strong foundation for your business through careful planning, market research, investment, and marketing.

Once you have a few clients, you can then start marketing your business more aggressively.

What type of bed and breakfast is most profitable?

The type of bed and breakfast that is most profitable will depend on your specific business model. Generally speaking, boutique bed and breakfasts tend to be more profitable than regular B&Bs as they offer a unique experience and can charge higher prices.

However, the success of any B&B largely depends on its location, customer service, and marketing strategy. It’s important to research different bed and breakfast models before deciding which one is the most suitable for your business.

How much does it cost to start a bed and breakfast?

The startup costs of bed and breakfasts can vary widely depending on the size, location, and type of business. Generally speaking, you should expect to spend anywhere from a few thousand dollars for basic furnishings up to tens of thousands of dollars for renovations or purchasing an existing property.

The total amount ranges between $10,000 and $100,000. Additionally, you will need to factor in the cost of marketing and advertising, as well as legal fees.

What are the ongoing expenses for a bed and breakfast?

The ongoing expenses of a bed and breakfast will vary depending on the size of your business. Generally speaking, you should expect to pay for utilities, insurance, marketing, staff wages, and more. Additionally, you may need to purchase supplies or hire contractors as needed.

Overall, the total monthly cost ranges between $1000 and $5000, but this will depend on your specific expenses.

How does a bed and breakfast make money?

How does a bed and breakfast make money? Most bed and breakfasts generate income through the sale of accommodation, food, drinks, and other services. Depending on your business model, you may also offer additional attractions like entertainment, activities, or guided tours.

Revenue can also be generated through things like special events or catering services. Finally, you should consider exploring ways to monetize your bed and breakfast online, such as with a website or social media marketing.

Is owning a bed and breakfast profitable?

Yes, owning a bed and breakfast can be very profitable.

By implementing strategies such as upselling, marketing your business online, and offering unique experiences, you can increase your chances of success. Additionally, by providing outstanding customer service.

The profitability of a bed and breakfast will vary depending on the specific industry, geographical location, and other factors. However, there are a few things you can do to increase the chances of your bed and breakfast being profitable.

Some of the key things you can do to make your bed and breakfast more profitable include:

  • Narrowing your focus to a specific niche market. This will allow you to become an expert in a specific area, and clients will be more likely to trust your advice and recommendations.
  • Offering add-on services that complement your main offering. For example, if you're a marketing consultant, you could offer to manage clients' social media or design campaigns in addition to your core offering.
  • Taking time to understand the needs of your target market.
  • Optimizing your website for SEO to increase online visibility. This will allow you to attract the right kind of client to your business, who are actively searching for a consultant in your niche market.
  • Signing up for Google AdWords or Facebook Advertising if appropriate, to target potential clients on their own platforms.
  • Creating a unique selling proposition. Be clear about what you can do that other consultants in your niche market cannot, and communicate this to potential clients.
  • Building references from clients who are willing to recommend you to their friends. This is more valuable than testimonials on your website, as it builds social proof in the eyes of potential clients that you offer great value for money.
  • Investing in training in order to keep up with industry trends, and increase your knowledge about your niche market.
  • Providing outstanding client service

Why do bed and breakfasts fail?

There are several reasons a bed and breakfast can fail, including poor customer service, lack of marketing or advertising, pricing too high for the market, inadequate or outdated facilities, or not offering something unique.

One of the main reasons that bed and breakfasts fail is a lack of planning. This can include not having a detailed business plan, not doing research on the industry, and not targeting the right customers.

Another reason is a lack of marketing and sales skills. This can include not creating a sales process and not have a clear and strong value proposition.

The last main reason is a lack of financial management skills. This can include not having a realistic budget, not tracking expenses, and not investing in the business.

Who are key players in the bed and breakfast market?

The bed and breakfast market is made up of a variety of different players, including small businesses, large enterprises, and even individuals.

Some of the key players in the market include:

  • The Cliffside Inn, a small family-run bed and breakfast in Maine
  • The Grand Hotel of New York City, a large hotel chain that offers bed and breakfast accommodations
  • Airbnb, an online marketplace for those looking to rent out their spare rooms or entire homes on a short-term basis Individuals who rent out their own homes as bed and breakfasts

However, there are many other players in your specific target market, and it is important to research the market to identify the key players that may have the most direct influence on the success of your business.

How much should I charge for my bed and breakfast services?

Bed and breakfast fees can vary depending on the type of bed and breakfast services being offered, as well as the size and scope of the project.

However, some common bed and breakfast fees include:

  • Room rates, which are based on the size and amenities of the room
  • Cleaning fees, which may be charged either per night or per week
  • Breakfast charges, which can range from a set fee for each guest to a la carte pricing for each meal or snack that is served
  • Additional service fees, such as laundry services or concierge services

The best way to determine the right fee for your bed and breakfast services is to research the rates of similar businesses in your industry, and to also consider the value that you will be providing to the client.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

Bed and Breakfast Business Plans

Bed and breakfast - caribbean - business plan.

The Vette Kat Harbour Bed & Breakfast will be a charming bed and breakfast located overlooking Vette Kat Harbour on our beautiful Caribbean island.

Bed And Breakfast Business Plan

Coach House Bed and Breakfast is a start up business that strives to meet every need for their customers.

Bed and Breakfast Inn Business Plan

The Magnolia Inn is a beautiful facility that sits atop a bluff over looking the Pacific Ocean in scenic Half Moon Bay California.

Vineyard Bed & Breakfast Business Plan

The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast located in the Lorane Valley, outside of Eugene, OR.

If you’ve always dreamed of opening a bed and breakfast and now are ready to make that dream reality, you’ll want to give your new business the best possible chance for success. Begin by looking at some sample business plans for bed and breakfasts, and then get started writing a business plan for your business.

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bed and breakfast startup business plan

  • Purchase History

Business and Plans

  • Bed and Breakfast Business Model Canvas: A Complete Guide

by I.J. Karam | Apr 28, 2024 | Business Plans

bed and breakfast business model canvas

The Bed and Breakfast Business Model Canvas is more than just a strategic tool, it’s a roadmap to success for your B&B project.

As a crucial part of your B&B Business Plan , the Business Model Canvas (BMC) helps you understand and develop nine key components allowing you to gain valuable insights to refine your operations, strengthen your brand and cultivate a loyal following.

bed and breakfast business plan template

Let’s unpack the business model canvas for a B&B business and explore how it can transform your guesthouse venture:

Customer Segments: It All Starts with Understanding Your Ideal Guests

Go beyond simply “tourists.” Segment your target audience similarly to the examples below:

  • Leisure Travelers: Are you attracting families seeking a relaxing getaway? Or adventure enthusiasts drawn to outdoor activities? Tailor your offerings accordingly. Think family game nights or partnerships with local adventure guides.
  • Business Professionals: Do you cater to busy executives? Offer weekday breakfast packages with grab-and-go options or in-room workspaces. Partner with local businesses to provide corporate discounts.
  • Event Attendees: Is your B&B near a popular wedding venue? Package your rooms with transportation or special amenities for the wedding party.
  • Special Occasions Seekers: Do you have a charming, historic property? Highlight its romantic appeal with Valentine’s Day specials or create a “staycation” package for local residents.

By understanding your guest segments, you can personalize your marketing efforts and create a truly unique experience.

Value Proposition: Beyond Just a Bed and a Breakfast

You can think of value proposition as the answer to the question: What makes your B&B stand out? Here are some ideas and examples:

  • Personalized Service: It is always important to strive to go the extra mile. Remember guest preferences, offer local recommendations, or provide turndown service with homemade treats.
  • Locally Sourced Breakfast: This is a popular trend these days. Partner with local farms for fresh ingredients and create a menu that reflects the region’s specialties. Offer dietary alternatives and cater to special requests.
  • Themed Rooms: What makes your interiors unique? Do you appeal to specific interests with themed rooms, like a Parisian-inspired suite or a nautical-themed room for families?
  • Unique Amenities: Offer complimentary services that elevate the guest experience. Consider bicycle rentals, yoga classes, or on-site spa treatments (partner with local providers).

Channels: What Channels will You Use to Reach the Right Audience?

Here are some popular channels tailored to the B&B business:

  • Social Media: Utilizing social media marketing is a cornerstone of any business nowadays and a bed & breakfast is no exception. Showcase your B&B’s charm with captivating photos and videos. Engage potential guests with travel tips and local recommendations. Target your social media ads based on your defined customer segments.
  • Online Travel Agencies (OTAs): Partner with reputable OTAs like or Expedia to reach a wider audience. However, balance OTA exposure with your own website bookings to minimize commission fees.
  • Local Partnerships: It is a must to collaborate with tourist attractions, restaurants, or event venues. Offer joint packages or discounts to cross-promote each other’s offerings.
  • Email Marketing: Building an email list and sending engaging newsletters featuring special deals, seasonal events and guest testimonials can help you build and nurture a list of loyal clients and prospects.
  • Dedicated Website: Create a user-friendly website with high-quality photos, clear information about your offerings, and a seamless booking system.

Customer Relationships: How will you Exceed Guest Expectations and Foster Loyalty?

Here’s a few pointers to get you started:

  • Pre-Arrival Communication: Successful B&Bs send personalized welcome emails with check-in details, local recommendations, and special offers. You can do the same.
  • Exceptional Service: Train your staff to be attentive, friendly, and knowledgeable about the area. Address guest concerns promptly and go the extra mile to resolve issues.
  • Loyalty Programs: These CRM tactics are proven to work by rewarding returning guests with special discounts, complimentary upgrades or exclusive experiences.

Key Activities: What is The Backbone of Your B&B Operation?

These are the essential tasks to run your B&B smoothly:

  • Guest Management: Are you streamlining booking processes, managing check-ins and check-outs efficiently, and ensuring clear communication with guests?
  • Property Maintenance: Maintaining a clean and comfortable environment is crucial. Develop a regular maintenance schedule and address repairs promptly.
  • Marketing & Promotions: Implement your marketing strategy across various channels, track its effectiveness, and adapt accordingly.
  • Inventory Management: Ensure a smooth flow of supplies like toiletries, linens, and breakfast essentials.
  • Staff Training: It is wise to invest in staff training to ensure all team members provide exceptional guest service.

Key Resources: These are the Assets your B&B Needs to Grow and Thrive

  • The Physical Property: Maintain its charm and functionality. Consider renovations or upgrades to enhance guest experience.
  • Staff: Hire friendly, reliable individuals who are passionate about hospitality.
  • Technology Infrastructure: Invest in a booking system, a user-friendly website, and property management tools.
  • Financial Resources: Maintain a healthy financial plan to cover operational costs and invest in improvements.

Key Partnerships: Who are you Going to Partner with to Succeed?

Here are some ideas to nail this area:

  • Local Businesses: Collaborate with restaurants, shops, or tour operators. Offer joint packages, discounts, or vouchers to incentivize guests to explore your offerings and those of your partners.
  • Travel Agencies: We highly recommend you partner with reputable travel agencies, especially those specializing in your target audience. You can also offer commission-based deals or participate in travel expos they organize.
  • Industry Associations: Join local or regional B&B associations. Gain access to industry resources, participate in networking events, and potentially benefit from group marketing initiatives.

Cost Structure: What does your Cost Structure look like?

Understanding your costs allows you to maximize profitability. Here’s a simple breakdown:

  • Fixed Costs: These remain constant regardless of occupancy. Examples include mortgage/rent, utilities, insurance, and property taxes.
  • Variable Costs: These fluctuate with occupancy. Typical examples include staff salaries, food and beverage supplies, cleaning products, and amenities.

Revenue Streams: What is the Source of Your Income?

For a B&B this typically includes:

  • Revenue from room bookings
  • Revenue from selling food and beverages
  • Revenue from renting the venue during weddings and other events
  • Other ancillary services such as guided tours, laundry services, massage or spa treatments…etc.

The BMC: A Catalyst for your B&B Success

The beauty of the BMC lies in its cyclical nature. It is highly recommended to regularly revisit each component to ensure alignment.

  • Gather Guest Feedback: By conducting surveys, analyzing online reviews and actively soliciting feedback from guests. Use this information to refine your value propositions and improve guest experiences.
  • Track Revenue Streams: By monitoring the performance of your various revenue streams. You can also analyze booking trends and adjust pricing strategies or packages based on demand and seasonality.
  • Measure Channel Effectiveness: Track which marketing channels generate the most bookings and deliver the highest return on investment (ROI) then allocate resources strategically to maximize the effectiveness of your marketing efforts.

By continuously refining your BMC, you can ensure your B&B stays ahead of the curve, adapts to market changes, and thrives in the competitive hospitality landscape.

In conclusion, the Bed and Breakfast Business Model Canvas is a dynamic framework that empowers you to build a successful and sustainable B&B. By leveraging its insights, you can create a haven for your guests, cultivate a loyal following and achieve long-term prosperity for your business.

Bed and Breakfast Business Plan Template

bed and breakfast startup business plan

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Moscow, Idaho

Bed + Breakfasts

Ah, yes. You’re one of those people in search of stories to tell. This is why you seek bed and breakfast accommodations with character…and with hosts who are characters. In which case: Moscow is most definitely for you.

Airway Hill Vacation Rentals

4811 Airport Road, Pullman, WA, USA

(509) 872-3092

Andriette’s Bed, Book & Bicycle

115 N Polk St, Moscow, ID, USA

(208) 882-2756

Browne Block Guesthouse

112 S Main St, Moscow, ID, USA

(208) 596-0460

Churchyard Inn

206 St. Boniface St. Uniontown, WA

(509) 229-3200

Little Green Guesthouse

1020 S Adams St, Moscow, ID, USA

(208) 997-1513

LogCastle Inn

Experience our Canadian handcrafted log home in the beautiful woods of North Idaho. For your lodging needs stay in comfort while taking in the amazing architectural style of a modern hand-crafted log home. Enjoy the outdoor recreation opportunities (literally right out our front door) that are so close to Moscow and Pullman. Our location is ideal for parents, relatives, and alumni attending events at the University of Idaho, NSA, and WSU. We look forward to hosting you for collegiate sporting events, Mom’s & Dad’s weekends, homecoming, graduations, the Jazz Festival and more!

1050 Greenview Lane, Moscow, ID 83843, USA

(208) 640-3317

Meadowinds Bed and Breakfast and Chapel

Maximum Capacity: 100

2493 Blaine Rd, Moscow, ID 83843

(208) 882-7907

Meadowlark Heritage Farm Bed & Breakfast

4716 Lenville Rd, Moscow, ID, USA

(509) 338-2604

Paradise View Bed and Breakfast

1005 Joyce Rd, Moscow, ID, USA

(360) 480-2049

Cozy, roomy one bedroom apartment that fits four people comfortably.

1661 Damen St, Moscow, ID 83843, USA

(208) 596-9090

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  1. Bed and Breakfast Business Plan Template (2024)

    Three months of overhead expenses (payroll, utilities): $50,000. Marketing costs: $50,000. Working capital: $50,000. Easily complete your Bed and Breakfast business plan! Download the Bed and Breakfast business plan template (including a customizable financial model) to your computer here <-.

  2. Your 2024 Blueprint: How to Start a Bed & Breakfast

    Financial plan — Projections for the bed & breakfast's financial performance, including startup costs, revenue forecasts, and profit margins Appendix — Supporting documents such as legal agreements, permits, resumes of key personnel, and any additional information that strengthens the business plan

  3. Bed And Breakfast Business Plan Template: A How-to Guide (2024)

    It would consist of a market analysis followed by an advertising strategy. 5. Operations Plan. This section is crucial especially for a B&B as it helps you plan your daily activities from how you would manage your customers to business milestones like expanding your services, growing to a certain size, etc. 6.

  4. Bed and Breakfast Business Plan Template

    Bed and Breakfast Business Plan. Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their bed and breakfast businesses. If you're unfamiliar with creating a bed and breakfast business plan, you may think creating one will be a time-consuming and frustrating process.

  5. Bed And Breakfast Business Plan Example

    B&Bs, along with other short-term lodging on Tybee Island, have been a substantial part of the island tourism. Of the short-term lodgings on Tybee, ten are categorized as Inns, 19 as long-term lease facilities (rentals, condos, and houses) and only four as B&Bs, including the Coach House (currently operating as the Marsh Hen Bed and Breakfast).

  6. How to Start a Bed and Breakfast

    Find other win-win partnerships and it will go a long way to strengthening your B&B's long-term prospects for success. 7. Hire your staff. Perhaps you are part of a couple looking to open up a bed and breakfast and you plan to divide the chores and responsibilities among yourselves. This is not at all uncommon.

  7. Free Bed and Breakfast Business Plan Template

    A bed and breakfast business plan is a great way to develop and grow your business. If you're just starting out with your B&B, having a good business plan gives you a good roadmap to success. Using our free template is a good starting point. Our sample already includes all of the sections required for a well-rounded business plan.

  8. Win guests & investors: the ultimate B&B business plan guide (plus free

    Your bed and breakfast business plan is like a blueprint for success. It outlines your vision, defines your strategies, and demonstrates the financial viability of your dream. Here's a detailed breakdown of the key sections you should include: 1. Executive summary: This is your elevator pitch for your B&B. It should be a concise (typically 1-2 ...

  9. Free Bed and Breakfast Business Plan Template + Example

    1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

  10. Bed and breakfast business plan template + PDF

    Get your bed and breakfast business plan template. Download a detailed Bed and breakfast business plan PDF for effective management strategies. BizPlanner.AI. Open menu. ... to entry into the market include the immediate need for high standard premises in desirable locations and substantial startup costs inclusive of renovation, furnishing and ...

  11. Download Bed and Breakfast Business Plan Template + PDF

    Download Bed and Breakfast Business Plan Template + PDF. Putting up a bed and breakfast is the ideal business for those who want to venture into the hospitality industry, but wanting to keep it on a small scale. Also known as a B & B, this business has been around for generations to provide visitors with comfortable lodging, memorable meal, and ...

  12. How to Start a Profitable Bed Breakfast Business [11 Steps]

    Maintain a clear separation between personal and business finances to simplify bookkeeping and tax preparation. Regularly review your bed and breakfast's financial performance and adjust your funding strategies as necessary to ensure sustainable growth and profitability. 7. Set pricing for bed breakfast services.

  13. Bed & Breakfast Business Plan Template (free)

    A free example of business plan for a bed and breakfast establishment. Here, we will provide a concise and illustrative example of a business plan for a specific project. This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary.

  14. Bed and Breakfast Business Plan [Sample Template]

    The bed and breakfasts industry is still growing despite the fact that there are many players in the industry. For instance, in 2014, the federal government of the United States spent a total of $161,007 on Bed-and-Breakfast Inns. It has awarded 34 contracts to 5 companies, with an average value of $32,201 per company.

  15. How to Start a Bed and Breakfast

    Importantly, a critical step in starting a bed and breakfast business is to complete your business plan. To help you out, you should download Growthink's Ultimate Business Plan Template here. Download our Ultimate Business Plan Template here. 14 Steps To Start a Bed and Breakfast: Choose the Name for Your Bed and Breakfast

  16. PDF How To Create a Business Plan for a Bed and Breakfast

    For more info, check our ready-made Bed & Breakfast Business Plan Template with automatic financials. Bed & Breakfast Business Plan Step-by-Step Breakdown Step 1 - Executive Summary The importance of having a strong executive summary can't be stated enough. It is the most important part of your B&B business plan and introduces the reader

  17. Bed and Breakfast Business Plan Template

    A compelling & detailed pre-written Bed and Breakfast business plan template in WORD. A full and automatic Bed and Breakfast financial plan model in EXCEL you can easily customize. Customized text tailored to the B&B business. The ability to paste advanced charts and tables within a click. No accounting or specialized financial knowledge needed.

  18. Bed and Breakfast Business Plans

    Vineyard Bed & Breakfast Business Plan. The Enchanted Vineyard Bed & Breakfast is a charming bed and breakfast located in the Lorane Valley, outside of Eugene, OR. If you've always dreamed of opening a bed and breakfast and now are ready to make that dream reality, you'll want to give your new business the best possible chance for success ...

  19. Bed and Breakfast Business Model Canvas: A Complete Guide

    The Bed and Breakfast Business Model Canvas is more than just a strategic tool, it's a roadmap to success for your B&B project. As a crucial part of your B&B Business Plan, the Business Model Canvas (BMC) helps you understand and develop nine key components allowing you to gain valuable insights to refine your operations, strengthen your ...

  20. How to run your own bed and breakfast business

    Cathy and Ian Miles live in the idyllic Kent countryside. Ian, a qualified accountant, was already running his business from home when Cathy lost her job in 2012. The company she worked for went ...

  21. Bed and Breakfast near Moscow, TN

    BBB Directory of Bed and Breakfast near Moscow, TN. BBB Start with Trust ®. Your guide to trusted BBB Ratings, customer reviews and BBB Accredited businesses.

  22. Bed and Breakfast Moscow, Idaho

    Bed + Breakfasts. Ah, yes. You're one of those people in search of stories to tell. This is why you seek bed and breakfast accommodations with character…and with hosts who are characters. In which case: Moscow is most definitely for you.

  23. Best Moscow Bed and Breakfast

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