writing a cover letter for social media

Social Media Cover Letter Examples and Templates for 2024

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• Cover Letter Text Examples

How To Write a Social Media Cover Letter

As a social media specialist, you understand the importance of finding the right marketing strategy to reach your audience. Use these same principles to build an impactful cover letter. The key is to feature engaging achievements that illustrate your creativity and effectiveness as a digital strategist. Our guide features expert advice and examples to help maximize your engagement with hiring managers.

Social Media Cover Letter Templates and Examples

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• Senior-Level

Social Media Text-Only Cover Letter Templates and Examples

Melissa Anderson  Social Media Specialist | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

January 1, 2024

Amy Smith Hiring Manager Arkline Corporation (987) 654-3210 [email protected]

Dear Ms. Smith:

At Trifecta Technologies, I successfully increased blog traffic by 300% in eight months by refining content strategy and sharing posts across all company social media platforms. I look forward to applying my expertise in digital marketing to enhance brand messaging for your company in the social media coordinator role.

My passion for technology and brand marketing strongly aligns with Arkline Corporation’s reputation as a technology leader in artificial intelligence (AI). I can provide innovative strategies to help your organization enhance campaign performance and customer engagement based on my previous successes:

• Leveraged Google Analytics and Facebook Insights to evaluate campaign performance, developed reports on social media effectiveness, and identified opportunities to refine marketing tactics
• Verified compliance of all brand content with company search engine optimization (SEO) and social media optimization (SMO) strategies and approved the release of all company-owned social media
• Increased blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all company social media platforms, including Facebook, Twitter, and LinkedIn

I would like to schedule an interview to provide more insights into how my digital marketing experience can create value for Arkline Corporation. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Best regards,

Melissa Anderson

Skyler Thompson  Social Media Specialist | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn

Hideo Araki Hiring Manager Rayne Marketing Consultants (987) 654-3210 [email protected]

Dear Mr. Araki:

With over seven years of experience as a social media specialist, I have a proven track record of defining digital strategies and brand messaging for clients across a wide range of industries. In my previous role, I successfully grew audiences by up to 400%. I can achieve similar success for your company as the new social media manager.

Rayne Marketing Consultants’ reputation for achieving dramatic brand transformations is what excites me about the prospect of joining your team. As a digital marketing expert, I’m about developing creative content and brand messaging that truly resonates with target audiences. My unique background in social media would be a strong asset to your company based on my career achievements:

• Led webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
• Increased Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
• Coordinated with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies

I look forward to telling you more about how my brand marketing experience can create value for your clients. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Skyler Thompson

Raheem Richardson Social Media Manager | [email protected] | (123) 456-7890 | Detroit, MI 12345 | LinkedIn

Lori Taylor Hiring Manager Alliance Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Taylor:

In my previous role as a social media manager, I oversaw all aspects of digital strategy for a $70 million personal loan company. My dynamic marketing campaigns helped grow followership by 500% across all social media platforms and contributed to a 6% increase in annual revenue. I can achieve similar results for your company as the new social media director.

Alliance Marketing Solutions’ reputation for public relations (PR) strategy and crisis management approach strongly aligns with my marketing background. At Corbin Financial, I defined PR and crisis communication strategies to repair the brand image and mend customer relationships. My capabilities as a marketing leader and PR strategist would be a strong asset to your team. Some of my previous accomplishments include:

• Developed and implemented social media strategy for a $70 million financial firm, executed high-impact digital marketing campaigns, and grew followership by 500% across all platforms
• Collaborated with marketing, sales, and advertising teams to enhance brand messaging and ensure alignment with target audiences and demographics
• Partnered with senior leadership and the marketing team to define PR strategies, repair brand image, and retain customer loyalty

I look forward to telling you more about how my background in social media strategy and PR can help your organization continue to excel. Feel free to contact me via phone or email with any additional questions. I appreciate your time and consideration.

Raheem Richardson

To write a great social media cover letter, the key is to focus on your passion and creativity as a marketing professional. Emphasize your ability to create innovative, high-impact content that truly resonates with target audiences. Highlight your proven track record of increasing followership, web traffic, and engagement throughout your career. Below, we’ll provide additional tips to help you build each section of your social media cover letter:

1. Contact information and salutation

List all essential contact information at the top of your social media cover letter, including your name, phone number, email, and LinkedIn URL. Greet the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This shows you’ve researched the company before applying and demonstrates your genuine enthusiasm for the opportunity.

2. Introduction

Create an eye-catching introduction to draw the reader in at the start of your social media cover letter. Convey your passion for marketing and demonstrate your proven track record of defining high-impact digital strategies. Lead with one of your most notable achievements paired with an impactful number or metric. This helps to illustrate the potential value you can bring to employers on the open market.

Notice how, in the example below, the candidate establishes crucial context for their social media marketing efforts. By highlighting the size of the company, the increases in both followership and revenue become all the more impressive. Showcasing the results of your accomplishments bolsters the appeal of your social media cover letter.

3. Body paragraphs

Include two paragraphs in the body of your social media cover letter describing your most compelling qualifications and achievements as a marketing professional. Start by mentioning specific details about the company’s reputation or culture and how this aligns with your background. Feature a mix of accomplishments emphasizing your creative approach to content strategy and your ability to collaborate in cross-functional team environments.

In the example below, the candidate displays the unique tactics they employed to increase blog traffic and customer engagement. As you build your social media cover letter, be sure to emphasize your creativity and talent as a marketing strategist. These aspects are essential for making a positive impression on the hiring manager.

My passion for technology and brand marketing strongly aligns with Arkline Corporation’s reputation as a technology leader in AI. I can provide innovative strategies to help your organization enhance campaign performance and customer engagement based on my previous successes:

• Verified compliance of all brand content with company SEO and SMO strategies and approved the release of all company-owned social media

4. Social media skills and qualifications

While it’s impractical to provide a long list of skills on your social media cover letter, incorporate key terms that align with the job description. Highlight the specific social media platforms you’ve worked with in the past and feature examples of you utilizing specific digital marketing techniques throughout your work history. Below, we’ve compiled a list of key skills to consider adding to your social media cover letter:

5. Closing section

End your social media cover letter strongly with a call to action (CTA) inviting the hiring manager to interview you. Further demonstrate how your expertise in social media marketing can benefit the company you’re applying to. In the last sentence, be sure to thank the hiring manager for their time and consideration.

I look forward to telling you more about how my background in social media strategy and PR can help your organization continue to excel. Feel free to contact me via phone or email for any additional questions you may have regarding my background. I appreciate your time and consideration.

Social Media Cover Letter Tips

1. quantify your marketing achievements.

Feature engaging numbers and metrics to make a lasting impression on the hiring manager. Highlight various data points to illustrate the positive impact of your previous campaigns. In the example below, the applicant features the size of their client account and followership and retention rates. This establishes a sense of scope for the reader and conveys their expertise as a social media strategist:

2. Emphasize your creativity and passion for marketing

Companies are drawn to energetic candidates with a genuine passion for their craft. As you build your cover letter, be sure to emphasize your creativity and drive as a marketing professional. In the example below, the candidate conveys their dedication to creating innovative content that speaks to audiences, which will send a strong message to potential employers:

3. Align your cover letter with the company’s needs

Customizing your cover letter for each opportunity you apply for is important. Display how your background aligns with the organization’s goals and needs. In the example below, the candidate features their diverse background in PR and digital marketing, which shows they have a unique skill set that perfectly matches this particular role:

Alliance Marketing Solutions’ reputation for its approach to PR strategy and crisis management strongly aligns with my unique background. During my time with Corbin Financial, I defined PR and crisis communication strategies to repair the brand image and mend customer relationships. My capabilities as a marketing leader and PR strategist would be a strong asset to your team. Some of my previous accomplishments include:

Social Media Cover Letter FAQs

Why should i submit a social media cover letter -.

While a cover letter isn’t always required for job applications, submitting one can help bolster your chances of landing the interview. This allows you to convey your genuine enthusiasm for the job using a more personalized approach. It’s also an opportunity for you to showcase your content writing and communication skills, which are vital for social media roles.

How long should my social media cover letter be? -

In most cases, it’s best to keep your cover letter concise and focused, limited to 400 words or less. Like with a social media post, you have a limited window to grab the reader’s attention, and providing too much information can negatively impact your messaging.

Should I use artificial intelligence to write my cover letter? -

Using AI to build your cover letter is generally not advisable, especially when applying for a position that requires any degree of content writing. Employers want to see that you can communicate effectively, and relying on AI tools strips the cover letter of your unique voice.

Craft a new cover letter in minutes

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Social Media Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Social Media Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Social Media Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Social Media Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Social Media Manager Cover Letter
• The Best Skills To Include On A Social Media Manager Cover Letter

How To Address A Social Media Manager Cover Letter

• 3 Social Media Manager Cover Letter Examples

The 8 Best Social Media Manager Cover Letter Templates

3 tips for writing a job-winning social media manager cover letter.

Here's the step-by-step breakdown:

Social Media Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Social Media Manager?

Companies want Social Media Managers who can create engaging content tailored to their target audience, leveraging data-driven insights to build strategies and measure results. They also value candidates who can manage multiple social media platforms and who are proficient with tools like Hootsuite, Buffer, Sprout Social, and more.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Social Media Manager cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Social Media Manager job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's products and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your skills: Showcase your most relevant skills for the role, such as Content, Marketing, Communication, Brand, and more.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
• End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Social Media Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Social Media Manager Keywords

The first is to leverage our list of the best keywords and skills for a Social Media Manager cover letter.

These keywords were selected from an analysis of  real Social Media Manager job descriptions sourced from actual job boards. Here they are:

• Social Media
• Communication
• Influencers
• Best Practices
• Writing Skills
• Manage Multiple Projects
• Detail-Oriented

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Social Media Manager cover letter
• Open a copy of your target Social media Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Social Media Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Social Media Manager roles:

Social Media Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Social Media Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background as an Office Manager to a Social Media Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Social Media Manager Cover Letter Example #3: No Experience

Our third example highlights a Social Media Manager with no experience. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Social Media Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing social media accounts.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The follower count you helped grow with social media strategies
• The sales increase you've helped achieve with social media campaigns
• The brand awareness you helped drive with innovative approaches

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Social Media Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Social Media Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Social Media Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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25 Social Media Manager Cover Letter Examples for 2024

• Social Media Manager Cover Letter
• Social Media Manager Cover Letters by Experience
• Social Media Manager Cover Letters by Role

Write Your Social Media Manager Cover Letter

As a social media manager, you play a crucial role in a company’s marketing efforts, essential for those aiming to elevate their presence in the digital domain. Your expertise in social networking is highly sought after, making this a versatile role across all industries.

Applying for any position, from entry-level to advanced, necessitates a tailored cover letter alongside your social media manager resume . Creating a cover letter may not be your preferred task, yet customizing it to match the social media manager job listing significantly boosts your application’s visibility.

To aid in this process, we provide 25 social media manager cover letter templates and a free cover letter builder to ensure your application shines, helping you to stand out in a competitive field.

Social Media Manager Cover Letter Example

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(123) 456-7890 645 Pretend Lane New York, NY 10001

February 1, 2023

Rachel Hirsch, Sr. Talent Partner Frame.io 22 Cortlandt St 31st floor New York, NY 10007

Dear Ms. Hirsch,

Responding to Adobe’s mission to change the world and empower others through digital experiences, I’m excited to foster connectedness and collaboration among creative professionals as Frame.io’s first social media manager. Growing with customers as they create is a precious event not to be missed—it’s also an opportunity close to my heart. Watching my mother streamline her workload as a seamstress as a child inspired me to do things faster and better. Today, I love leveraging software as workflow solutions to facilitate positive change so that others can benefit from these discoveries.

With 5 years of experience within the SaaS and productivity space, I used my degree in communications to build and nurture across multiple social channels, including LinkedIn, Twitter, and Facebook. I gathered valuable experience during my previous engagement with Asana, developing and executing organic social programs and engaging with existing and potential users. I contributed to generating significant and consistent follower growth in the platforms we used, surpassing engagement and social interaction target metrics by 15%. We also maintained a healthy social conversion rate of 5%, contributing to overall revenue growth for the company.

My experience in the B2B and B2C spheres allows me to connect the dots regarding marketing, granting me the skills I need to best empower businesses as they serve clients. With my focus on bridging the gap between team members, customers, and customers’ customers, I am confident I’ll be able to impact Frame.io’s growth and that of its customers positively. I look forward to discussing this further with you. Thank you for your consideration.

Best regards,

Enclosures: Resume Application Google Analytics IQ Certification

Why this cover letter works

• Before constructing your cover letter, research to understand the company—essential details like these can help distinguish you from other candidates.
• A little research goes a long way—your cover letter takes your resume further by telling recruiters how you plan to apply the things you’ve previously learned.

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Social Media Intern Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. San Antonio, TX 78202

April 12, 2024

Daniel Thompson iHeartMedia 123 Fictional Lane San Antonio, TX 78202

Dear Mr. Thompson:

Eager to leverage my technical background for a passion in digital media, I’m applying for the social media intern position. While my electrical engineering experience honed project management and efficiency, my true calling lies in content creation. This unique blend positions me perfectly for success in social media marketing.

Throughout my career, I’ve mastered various technical tools like AutoCAD Electrical and Fluke Connect, showcasing my adaptability. This skill translates perfectly to navigating social media platforms and analytics. Additionally, troubleshooting in high-pressure environments sharpened my ability to think on my feet – a crucial asset in the fast-paced social media world.

Don’t let my electrical background fool you! Engaging presentations and reports highlight my creative side and content creation potential. Data analysis is another strength, valuable for understanding and optimizing social media metrics.

I’m excited to bring a fresh perspective to iHeartMedia. My technical skills combined with creative instincts will lead to innovative and captivating content. I’m eager to identify trends, brainstorm campaigns, and engage your audience in meaningful ways. Thank you for considering my application.

Rafael Lima

Enclosures: Resume Application 2 letters of recommendation

• Just like Rafael’s social media intern cover letter, enlist the power of your educational background. Detail the handy skills that you’ll use to ensure you excel in the position you’re applying for.

Social Media Marketing Intern Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Nashville, TN 37202

Caleb Turner Lonely Planet 123 Fictional Lane Nashville, TN 37202

Dear Mr. Turner:

Demonstrating a passion for continuous learning, I’m applying for the social media marketing internship at Lonely Planet. While my background in electrical work may seem like a left turn, my skill set thrives in dynamic environments.

During my time as an electrician apprentice at Empire Electrical Contractors, I honed my problem-solving skills, adeptly diagnosing complex electrical issues. This translates perfectly to the ever-evolving world of social media. Just like troubleshooting electrical systems, I can analyze trends, identify opportunities, and craft engaging content that resonates with your target audience.

Additionally, my customer service experience at Walmart and Lowes equipped me with exceptional communication skills. I thrived in understanding customer needs and building rapport – an invaluable asset for fostering a thriving online community around Lonely Planet’s brand.

Highly motivated with a proven track record in time management, I’m confident I can contribute meaningfully to your team. I’m eager to bring my diverse skill, a solutions-oriented mindset, and a contagious enthusiasm to propel your brand’s vision forward. Thank you for your time and consideration. I look forward to discussing how my unique perspective can benefit your team.

Alina Popescu

Enclosures: Resume Transcript of records 2 letters of recommendation

• Go back to any jobs you’ve had before. Did you acquire skills that would be applicable in your current job? Customer service skills , problem analysis, and solutions are some of the things you should highlight in your social media marketing intern cover letter.

Social Media Assistant Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Louisville, KY 40202

Sophia Wilson Humana Inc. 123 Fictional Lane Louisville, KY 40202

Dear Ms. Wilson,

Expressing a strong interest in the advertised social media assistant position, my extensive background as a community theater performer and experience in engaging audiences and managing community relationships equip me to effectively contribute to your team. With skills honed in storytelling and audience engagement from diverse productions like “Twelfth Night” and involvement in projects such as “The Promised Neverland,” I offer creativity and adaptability crucial in dynamic digital landscapes.

Theater tenure provides a unique perspective on content creation, translating into crafting engaging posts for platforms like Facebook, Instagram, and Twitter. Skills in costume design, set construction, and graphic design further enhance my ability to develop consistent brand voice and visual identity.

The role of community champion resonates with me, given my background in driving ticket sales and fostering positive brand perception through strategic engagement initiatives. Effective communication and prompt response to inquiries have consistently boosted community attendance and box office records, showcasing potential to elevate online community engagement.

My analytical abilities, though primarily in artistic contexts, enable me to interpret social media metrics and suggest data-driven improvements. Eager to leverage my diverse skill set and experiences, I am enthusiastic about the opportunity to contribute to your team and discuss my application further.

Yara Nasser

• Despite having experience in theater performance, Yara’s social media assistant cover letter lines up a diverse skill set that would be irresistible to any hiring manager. Matching your competencies acquired elsewhere to the demands of the job would get you close to the door.

Social Media Associate Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Sacramento, CA 95815

Gabriel Carter VSP Global 123 Fictional lane Sacramento, CA 95815

Dear Mr. Carter:

Expressing my keen interest in the social media associate position at VSP Global, I bring a robust background in data analysis, backed by a master of arts in applied economics from Western Kentucky University. I’m eager to apply my analytical skills and creative thinking in the dynamic realm of social media marketing. During my time as a senior data analyst, I significantly improved conversion rates and churn through data insights and A/B experiments, honing my analytical and strategic thinking.

My experience in building and managing extensive data infrastructures has equipped me with the ability to analyze trends and behaviors, directly applicable to social media campaigns. Collaborating closely with executive teams to formulate KPIs for major web properties has further refined my skill in translating complex data into actionable insights and engaging content strategies.

Beyond my analytical background, I’m enthusiastic about infusing creativity into content creation and social media strategy. Proficient in software tools like Power BI and Tableau, I bring technical proficiency to efficiently analyze social media data, ensuring informed decisions drive campaigns to maximize engagement and ROI.

Moreover, my collaborative experience at Humana, combined with a proactive learning attitude, assures my seamless integration into team dynamics while staying updated on the latest social media trends. I’m excited about the opportunity to contribute by crafting engaging content and managing online communities to enhance brand loyalty. I look forward to discussing how my unique blend of skills can contribute to your company’s success in the digital space.

Zoya Petrova

Enclosures: Resume Application Transcript of records

• Attaching some evidence about what you’ve said you can do goes a long way to prove your case. For instance, a transcript of record would make a strong argument about your abilities. it’s proof that, indeed, you can deliver to the expectations of the prospective employer.

Entry-Level Social Media Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Nashville, TN 37201

Aria Baker Vanderbilt University Medical Center 123 Fictional Lane Nashville, TN 37201

Dear Ms. Baker:

Expressing my keen interest in the entry-level social media manager position at your esteemed company, my professional journey, rooted in landscape design, has instilled in me a profound passion for digital realms and brand storytelling. Graduating from Cornell University, I’ve honed creativity, attention to detail, and robust project management skills vital for cultivating captivating social media landscapes.

Engaging with diverse software and digital tools like AutoCAD, SketchUp, and iScape, I’ve adeptly visualized and presented design projects, collaborating across teams via platforms like Asana and managing timelines through Microsoft Project. This experience has finely tuned my content creation and organizational prowess, aligning with the demands of crafting engaging social media narratives that resonate with audiences and propel marketing strategies.

Focused on optimizing project delivery times and client satisfaction, my tenure has been marked by efficiency improvements, reducing revision cycles and analysis times through innovative drafting and analysis practices. Such agility and continuous improvement align seamlessly with the fast-paced nature of social media management.

I’m eager to contribute my analytical skills, fresh perspectives, and enthusiasm for social media to your team, fostering impactful brand awareness and growth. Looking forward to hearing from you soon. Thank you for your consideration.

Soren Jensen

• Think about the template you chose for your piece. Does it give you enough room to fit everything in a single page without clutter? Such small details matter, and you better get them right.

Social Media Manager No Experience Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Indianapolis, IN 46201

John Perez Cummins 123 Fictional Lane Indianapolis, IN 46201

Dear Mr. Perez:

Eager to leverage a solid background in coordinating engaging activities and a deep understanding of teamwork and effective communication, the opportunity to join Cummins as a social media coordinator greatly excites me. Having honed my skills in creating engaging content and fostering community spirit as a Basketball Camp Counselor, I am confident these qualities are directly transferable to enhancing your social media presence.

At Linden and Excel Basketball Camps, my responsibility for planning and executing activities that captivated over 150 kids each session has equipped me with the creativity, organizational skills, and ability to craft messages appealing to diverse audiences—core competencies for developing compelling social media content. This role, coupled with my experience in coordinating large-scale events and managing cross-community engagement, has endowed me with a comprehensive understanding of fostering positive online communities and boosting audience participation.

Possessing strong verbal and written communication skills, critical thinking, and a detail-oriented approach enables me to produce high-quality, engaging content across various platforms. My adeptness at monitoring participant feedback and efficiently adapting content to audience dynamics underscores my capability to manage your online communities and evaluate the performance of social media campaigns effectively.

I am keen to apply my experience in team coordination, content creation, and community management to contribute to your brand’s voice and marketing objectives. Looking forward to the possibility of discussing how my experiences and skills can advance your social media strategy, I appreciate your consideration of my application.

Arzu Yilmaz

Enclosures: Resume Application Transcripts

• Organizational skills , creative thinking, problem-solving, and teamwork are part of the things you learn as a basketball camp counselor. Interestingly, the same attributes are applicable in social media management. Find the point of connection between your previous roles and the job you’re applying for, and use that to your advantage.

Social Media Lead Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Phoenix, AZ 85001

Emma Smith Banner Health 123 Fictional Lane Phoenix, AZ 85001

Dear Ms. Smith:

Jumping at the opportunity for the social media lead position at your esteemed organization, as highlighted in your recent job posting, my academic and professional journey began with a bachelor of arts in communication from the University of Pittsburgh. This educational and career foundation has meticulously honed my skills in customer engagement, content creation, and project management, positioning me as an asset ready to drive your team’s success.

During my time at Carnegie Science Associate as a sales representative, I didn’t just meet sales targets; I found ways to make our products and services more appealing to our audience through creative content and strategies. This role helped me understand customer needs and convert them into successful outcomes, similar to what’s required of a social media lead.

Co-founding the Pitt Science Junior Collegiate project showcased my ability to plan and execute projects from scratch, engage with different stakeholders, and secure participation and funding through effective social media outreach and content creation. With hands-on experience in content management and proficiency in tools like Salesforce and Google Analytics, I’m well-equipped to handle your social media strategy.

Bringing a mix of storytelling, planning, and community engagement, I’m excited to lead your content creation efforts, fostering engagement and driving business goals. My passion for social media marketing and staying updated with digital trends will help me create strategies that resonate with your audience and boost your brand’s presence. I’m eager to discuss how my skills and enthusiasm align with your organization’s goals, ready to elevate your social media presence.

Enclosures: Resume 2 letters of recommendation Transcript of records

• Typos and grammar errors are a total turn-off to recruiters. Do what you can to ensure that your application won’t crumble the moment it’s opened for scrutiny.

Senior Social Media Manager Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. San Francisco, CA 94101

Liam Williams Uber 123 Fictional lane San Francisco, CA 94101

Dear Mr. Williams:

Expressing keen interest in the Senior Social Media Manager role at Uber, I bring over 8 years of experience in data analysis within the insurance sector. Proficient in advanced data interpretation and statistical analysis, I possess a deep understanding of market behaviors, enabling me to translate complex data into actionable insights that drive strategic initiatives and enhance social media presence.

Demonstrating expertise at Pie Insurance and Argo Group, I excel in identifying trends and patterns crucial for data-informed decision-making. Leveraging tools like Python, SQL, and Tableau for data visualization and analysis, alongside proficiency in Adobe Analytics and PowerBI, I am poised to analyze social media metrics effectively and develop targeted strategies that elevate brand engagement and drive measurable business outcomes.

I align with Uber’s emphasis on audience research and data-driven strategies and I’m eager to apply my analytical competencies to craft compelling content, foster diverse online communities, and optimize campaigns for maximum impact.

Certifications in aCAP, AWS, and IBM DSPC attest to my commitment to continuous learning and embracing the latest technologies. I eagerly anticipate discussing how my background and skills align with your team’s needs and contributing to the growth of Uber’s social media presence.

Thank you for your consideration,

• You may not have held similar positions to the one you’re applying for. But you can find points of correlation in terms of prerequisite skills . Use such background to argue your case and you can be at least sure to get a call for an interview.

Social Media Officer Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Chicago, IL 60601

Ella Harris United Airlines 123 Fictional Lane Chicago, IL 60601

Dear Ms. Harris:

My background in optimizing warehouse operations provides me with unique skills and insights applicable to the dynamic field of social media marketing, in particular the social media officer position at United Airlines. Leading teams at C&S Wholesale Grocers, I successfully executed projects involving meticulous planning, strategy development, and stakeholder engagement, directly relevant to social media strategy.

Having reduced packaging waste by 51% at Staples, I’ve demonstrated my ability to research, analyze data, and adapt to changing circumstances, reflecting the agility required in social media. Proficiency with LinkedIn Learning and Microsoft Teams highlights my capacity to quickly learn and collaborate across teams, essential for managing a brand’s social media presence cohesively.

With a proven track record of process improvement, such as enhancing on-time delivery at XPO Logistics, I am well-aligned with the scheduling and content management demands of social media. Enthusiastic about bringing my analytical capabilities and adeptness at learning new technologies to your team, I am excited to develop and implement your company’s social media strategy, create engaging content, and nurture community connections.

Thank you for considering my application. I look forward to discussing how my background, skills, and enthusiasm can contribute to your team’s success.

Fatima Ahmed

• For instance, the use of data insights to reduce packaging waste by 51% for a grocery store may seem far fetched for a social media job. But, it’s the ability to convert data into actionable insights that carries the day here.

Social Media Executive Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Minneapolis, MN 55401

Riley Campbell General Mills 123 Fictional Lane Minneapolis, MN 55401

Dear Mr. Campbell:

Affirming my strong interest in the social media executive role at General Mills, my background in customer service and operational efficiency, demonstrated at Viva Salon and Spa, equips me with valuable skills. Implementing changes to enhance customer satisfaction and streamline operations has given me a unique perspective on engaging diverse audiences effectively.

At Viva Salon and Spa, I executed strategies to reduce miscommunication errors and enhance operational efficiency. These skills are directly applicable to the social media executive position, where creating engaging content, managing online communities, and analyzing metrics are essential. My proficiency in software like Salon Iris and QuickBooks demonstrates my ability to adapt to new technologies swiftly, crucial in navigating the evolving social media landscape.

Furthermore, I collaborated with team members to enhance customer experiences, ensuring cohesive brand messaging across platforms. General Mills’ dedication to creativity and audience engagement resonates with my professional values.

I’m eager to leverage my communication, customer service, and technology skills to contribute effectively to your marketing goals. I look forward to discussing how my background aligns with your team’s needs.

Thank you for considering my application.

Raoul Lefevre

• One way you can do this in your social media executive cover letter is by mentioning your current role and drawing parallels to the one you’re applying for. If you can grab the attention of recruiters from the get-go, then you can count on your application getting the attention it deserves.

Social Media Marketing Consultant Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Raleigh, NC 27601

Layla Stewart Capitol Broadcasting Company 123 Fictional Lane Raleigh, NC 27601

Dear Ms. Stewart,

Eager to join Capitol Broadcasting Company’s dynamic team, I am excited to apply for the social media marketing consultant position. Your company’s dedication to innovation and addressing contemporary challenges deeply resonates with my professional journey. With a background in procurement and strategic planning honed at renowned organizations like Bed Bath & Beyond, PSEG, and Prudential Financial, I bring a unique blend of analytical and technological skills perfectly suited to the innovative spirit of your team.

During my tenure at Bed Bath & Beyond, I led a transformative project that significantly reduced budget overruns and enhanced supply chain resilience through data analytics and strategic foresight. Leveraging tools such as Power BI, I translated complex datasets into actionable strategies, driving substantial financial savings and aligning with the core responsibilities outlined in your job description.

At PSEG, I spearheaded a digital transformation initiative resulting in significant time savings through automation and predictive analytics. This project not only increased campaign ROI but also showcased my ability to innovate within the marketing sphere, ensuring strategies resonate with target audiences and drive measurable success.

I am enthusiastic about the opportunity to discuss how my background and skills can support your team in overcoming challenges and seizing opportunities. Thank you for considering my application.

Elena Popova

• But remember, the history alone will not get you hired. You must share your track record of performance and the impact you left behind. it’s the best way to show your potential and align yourself to the responsibilities of the open position.

Social Media Evaluator Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. New York, NY 10001

Chloe Phillips Pinterest 123 Fictional lane New York, NY 10001

Dear Ms. Phillips:

Enthusiastically exploring the social media evaluator position at Pinterest, I am drawn to your commitment to fostering a safe and engaging online environment. Your dedication to upholding the highest standards of content quality and user experience resonates deeply with me, igniting my passion for contributing to your efforts in ensuring the integrity and relevance of social media content.

With a background rooted in customer-centric roles and a strong proficiency in leveraging technology to enhance efficiency and service quality, I eagerly anticipate transitioning my skills into this dynamic role. Predominantly centered around salon management, my experience equips me with transferable attributes essential for thriving as a social media evaluator.

Previously, in my role as a salon receptionist and assistant, I meticulously honed my analytical skills and attention to detail through extensive use of scheduling and inventory systems. By implementing systems aimed at enhancing efficiency and accuracy, I successfully reduced appointment scheduling errors and product shortages, showcasing my capability to analyze trends and patterns accurately.

Furthermore, my adaptive nature enabled me to stay abreast of evolving technologies and methodologies to optimize service delivery, underlining my ability to navigate the fast-paced landscape of social media adeptly. Additionally, my experience collaborating with diverse teams has fostered my cultural sensitivity and communication skills, empowering me to evaluate content from various communities and regions effectively.

Thank you for considering my application. I look forward to the possibility of a future discussion or interview.

Hugo Dubois

• A transition from a salon receptionist and assistant to a social media evaluator may not be the most conventional career progression, but Hugo sets a perfect example. Borrow a leaf from this job-winning piece and you’re on your way to the next job.

Social Media Editor Cover Letter Example

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123 Fictional Avenue Baltimore, MD 21201 (123) 456-7890

Ava Davis Under Armour 123 Fictional Lane Baltimore, MD 21201

Dear Ms. Davis:

Excitedly applying for the social media editor role at Under Armour, I’m drawn to the company’s dedication to excellence and innovation in empowering athletes globally. My diverse professional journey, spanning substitute teaching, administrative support, and sales roles, has uniquely equipped me with a versatile skill set suited for this position. With proficiency in Microsoft Suite and a knack for both project management and creative storytelling, I’m primed to craft compelling content strategies.

During my tenure at Lane Tech College Prep, I embraced the challenge of curating engaging lessons tailored to diverse student populations, honing my abilities in narrative construction and effective project management. One standout achievement was leading a successful social media campaign to promote a school event, resulting in a significant uptick in attendance and engagement.

The opportunity to merge my passion for marketing with my penchant for innovation excites me greatly. With a firm belief in the power of storytelling to drive meaningful connections, I am enthusiastic about leveraging my adaptable nature to enhance audience engagement and amplify brand presence across social media channels.

I am genuinely excited about the possibility of joining the talented team at Under Armour, and eager to discuss how my skills and experiences align with the company’s goals. Thank you for the opportunity, and I look forward to contributing to your team’s success.

Thierry Dupont

ENCLOSURES Resume Application 2 letters of recommendation

• The essence here is choosing a format that allows you to paint an image of the professional you are. You want a piece that is well-balanced between text and white spaces. Besides the bullet points that take center stage, a side column for contact information and enclosures is a great addition.

Social Media Content Creator Cover Letter Example

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Enter your text here…

• Your cover letter must give a taste of what you can offer. Let it be a masterpiece written to impressive recruiters and in the tone and diction that meets the expectations of targeted audiences.

Social Media Consultant Cover Letter Example

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(123) 456-7890 123 Fictional Lane Honolulu, HI 96801

Ethan Anderson Anthology Marketing Group 123 Fictional Lane Honolulu, HI 96801

Dear Mr. Anderson:

Expressing my sincere interest in the social media consultant role recently advertised at Anthology Marketing Group, I am eager to contribute my wealth of experience and expertise to your esteemed organization. With a bachelor of arts from the University of Pittsburgh and a proven track record in sales and customer engagement, I possess a dynamic skill set perfectly suited to meet the demands of this position.

During my tenure at Carnegie Science Associate, I spearheaded initiatives that consistently exceeded membership and sales targets, rooted in understanding and engaging the audience. Furthermore, my proficiency with CRM tools like Hubspot and Salesforce, coupled with refined negotiation and presentation skills, positions me well to develop compelling content and campaigns tailored to resonate with your target demographics.

My involvement in the Pitt Science Junior Collegiate project showcased my ability to leverage social media platforms for community building and engagement, demonstrating a keen awareness of audience preferences and trends—an attribute I’m eager to bring to Anthology Marketing Group.

The prospect of collaborating with cross-functional teams to craft comprehensive social media strategies excites me the most about this role. With a proven history of exceeding targets and a penchant for teamwork, I am confident in my ability to seamlessly integrate into your marketing team and contribute meaningfully to your objectives.

Thank you for considering my application. I eagerly anticipate the opportunity to delve deeper into how I can contribute to the success of your esteemed company.

• Highlight all lessons and the impact you had from the project and tie them to how they relate to the job you’re applying for. And just like that, you have a fair stab at a job that can open up your career to a bright future.

Social Media Community Manager Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. New Orleans, LA 70112

Noah Brown FSC Interactive 123 Fictional Lane New Orleans, LA 70112

Dear Mr. Brown:

Beginning my communication with a keen interest in the social media community manager position at FSC Interactive, I am eager to leverage my background as a software integration engineer to enhance user experiences through technology. My work at companies like Marqeta and Adobe has honed my ability to manage complex projects, engage with diverse stakeholders, and solve problems – all skills critical in building vibrant online communities.

At Marqeta, I orchestrated the integration of clinical and business systems, demanding meticulous attention to detail and exceptional communication. Additionally, at Adobe, my development of a Java-based test framework significantly reduced bugs, demonstrating my commitment to quality and the ability to use technical insights to enhance user satisfaction—qualities directly transferable to managing content quality and engagement on social platforms.

Furthermore, my proficiency in HTML, CSS, JavaScript, and various database technologies complements the qualifications sought for a social media community manager. My understanding of software development ensures effective collaboration with your marketing, customer service, and product teams, facilitating messaging alignment and initiative success.

Enthusiastic about the opportunity to blend my technical and interpersonal skills to foster a positive, engaged, and growing online community at FSC Interactive, I eagerly anticipate the possibility of discussing this exciting opportunity with you further.

• By throwing in your software integration engineer qualification as part of your strategy to get noticed. Who can beat that? Go ahead and detail how you can use that technical background to build vibrant online communities.

Social Media Investigator Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Los Angeles, CA 90001

Samuel Hall Sony Pictures Entertainment 123 Fictional Lane Los Angeles, CA 90001

Dear Mr. Hall:

Expressing keen interest in the social media investigator position at Sony Pictures Entertainment, I am eager to contribute my blend of technological expertise and investigative curiosity to your esteemed organization. With a background in Azure DevOps engineering and a bachelor’s degree in Computer Science from the University of Michigan, I have honed my skills in technological configurations, cloud-backed solutions, and digital toolsets.

In my previous roles at companies like Meijer and Dow Chemical Company, I excelled in utilizing advanced tools and techniques for data analysis, system architecture, and process automation. One notable project involved automating nightly builds and utilizing Terraform and Ansible for server management, resulting in a significant reduction in manual hours and streamlined operations. While my professional experience primarily focused on system efficiency and cybersecurity, my personal interest in digital forensics led me to self-learn investigative tools such as Maltego and utilize open-source intelligence (OSINT) for personal projects.

I am particularly drawn to the intriguing blend of technology and detective work inherent in this role. My ability to rapidly learn and adapt to new tools, combined with a solid understanding of digital environments, positions me as a valuable asset to your investigative team. I am excited about the prospect of applying my unique background in technological solutions and my passion for digital investigations to support your efforts and contribute to the success of law enforcement agencies, corporations, or private clients.

Thank you for considering my application. I am eager to further discuss how my background, skills, and enthusiasm can contribute to the excellent work your team does.

• Your knack for digital forensics is something you cannot overlook in your social media investigator cover letter if you want to be different from the other applicants. Also, don’t forget to talk about how you’re self-taught on several- technical skills , which add value to what you’re offering.

Social Media Moderator Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Miami, FL 33101

Mia Thomas Universal Orlando Resort 123 Fictional Lane Miami, FL 33101

Dear Ms. Thomas:

Thrilled by the opportunity to join the dynamic team at Universal Orlando Resort, I am eager to express my interest in the social media moderator position. My background as a pharmacy technician, coupled with adept communication skills and a knack for innovative problem-solving, aligns seamlessly with the ethos of your esteemed organization. Having honed my ability to engage effectively with individuals during my tenure at Kaiser Permanente and Safeway Pharmacy, I am poised to apply these skills to foster a vibrant online community for Universal Orlando Resort.

My career journey underscores a proven track record of streamlining processes and enhancing customer satisfaction, qualities vital for successful social media engagement. For instance, spearheading a medication labeling redesign significantly boosted clarity for customers, mirroring your commitment to fostering positive interactions online.

While my background may diverge from traditional social media management paths, it has instilled in me a unique blend of empathy, innovative thinking, and a customer-first approach. These traits enable me to navigate sensitive situations with tact and amplify your brand’s voice across platforms. Certified as a Pharmacy Technician (CPhT) and adept at leveraging automated technology platforms, I possess the agility needed to stay abreast of evolving social media trends and platform updates.

The prospect of contributing to Universal Orlando Resort’s online presence and reputation deeply resonates with me. Thank you for considering my application, and I eagerly anticipate the chance to discuss how I can make a meaningful impact as part of your esteemed team.

Carlos Morales

• A good example would be looking at how Carlos’ social media moderator cover letter flaunts a pharmacy technician certification, which adds authority to his application. Such an inclusion, backed by relevant competencies and accompanying achievements will make an impression on recruiters.

Social Media Creator Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Cleveland, OH 44102

Caleb Parker KeyBank 123 Fictional Lane Cleveland, OH 44102

Dear Mr. Parker,

Expressing a strong interest in the social media creator role at KeyBank, I bring forth a diverse background in pharmacy technology intertwined with creativity, analytical prowess, and a fervent enthusiasm for digital storytelling.

Throughout my tenure with Kaiser Permanente and Safeway Pharmacy, I excelled in adeptly managing complex systems and fine-tuning processes, skills that seamlessly translate to optimizing content across various social media platforms. Noteworthy is my adeptness in designing innovative medication labels using Open Canva, which serves as a testament to my creative finesse in captivating target audiences visually. Furthermore, my implementation of automated inventory systems underscored my analytical acumen in driving efficient solutions.

KeyBank’s emphasis on crafting engaging multimedia content and nurturing community engagement resonates deeply with me. Leveraging my problem-solving skills and meticulous attention to detail, I am poised to craft compelling narratives that resonate with audiences while maintaining brand integrity.

Anxiously awaiting the opportunity to delve deeper into how my background aligns with KeyBank’s requirements, I extend my gratitude for considering my application. Anticipating the chance to connect further, I eagerly await your response.

Mira Popovic

• It could be your graphic design skills that will complement your content writing and editing prowess; all of which are extremely helpful for a social media creator. In this case, competencies in tools such as Canva are must-haves in your lineup of desirable attributes.

Freelance Social Media Manager Cover Letter Example

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(123) 456-7890 12 Pretense Blvd. Memphis, TN 38101

Anthony Evans St. Jude Children’s Research Hospital 123 Fictional Lane Memphis, TN 38101

Dear Mr. Evans:

I am eager to contribute to your team’s success through my expertise in creative content creation and digital platform management as the next freelance social media manager at St. Jude Children’s Research Hospital. My background primarily in healthcare has equipped me with invaluable skills in project management, customer engagement, and technology application, all of which seamlessly align with the responsibilities of this position.

Throughout my career, I’ve demonstrated a talent for leveraging technology to streamline processes and enhance user experiences. For instance, my work with automated inventory systems like Cubex and initiatives to improve customer service highlight my ability to implement complex systems for efficiency and engagement—essential traits for effective social media management.

Despite transitioning from healthcare to social media management, my diverse skill set, including proficiency in various software tools like Canva for design, positions me as a valuable asset to your team. My commitment to continuous learning ensures that my strategies remain current and impactful, aligning perfectly with the dynamic nature of social media.

As a self-motivated and detail-oriented professional, I am excited about the prospect of contributing my expertise in communication, project management, and creative problem-solving to further the mission of St. Jude Children’s Research Hospital.

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of your team.

Anouk Janssen

• To get it right, match your first paragraph to the profile of the candidate advertised. Using keywords from the job description would be a tactical move that will give you the leverage you need.

Social Media Coordinator Cover Letter Example

Copy this text for your Social Media Coordinator cover letter!

123 Fictional Avenue Memphis, TN 38101 (123) 456-7890

November 20, 2023

Emily Lewis FedEx 123 Fictional Lane Memphis, TN 38101

Dear Ms. Lewis:

Sharing in FedEx’s commitment to valuing people and promoting diversity, I’m excited to present myself as your next social media coordinator, ready to harness my skills in content creation, community management, and more to contribute to the success of your esteemed organization in Memphis, TN. I’m eager to collaborate with your digital marketing team to develop creative and impactful social media strategies that drive customer engagement and brand loyalty.

As senior social media specialist at TrueGreen, I spearheaded community management initiatives that significantly boosted online engagement, with a 33% increase in customer queries addressed in time. Using tools like Hootsuite and Sprout Social, I streamlined social media postings while measuring key metrics, further strengthening our organization’s digital presence.

My previous role as a digital marketing coordinator for FirstCash advanced my skills in content creation. With my quill dipped in creativity, I wove engaging content across social media spheres, instigating an impressive 27% growth in web traffic within half a year. My innovative spirit found a playground in launching several popular live streams that amplified audience interaction. That, in turn, generated a swelling tide of social media followers, witnessing an impressive upswing of 36%.

I began my journey as a junior social media executive at LAB Digital Creative, where I learned the ropes of the digital landscape. I collaborated on team projects and carried out meticulous market research, which propelled the company’s forward-thinking approach in the competitive industry.

I believe in FedEx’s Purple Promise and I’m eager to make every FedEx experience outstanding while promoting loyalty and fostering innovation on a global scale. Thank you for considering my application, and I await our insightful conversation on my qualifications beyond the metrics to illustrate how they align with FedEx’s ambitions

• For instance, if content creation is a skill sought after, shed your successful endeavor in this area. Amara executes this strategy brilliantly in her masterpiece by speaking about how her content creation skills fostered a 27% increase in web traffic and spiralled social media followers by 36% at First Cash.

Social Media Specialist Cover Letter Example

Copy this text for your Social Media Specialist cover letter!

123 Fictional Avenue Boston, MA 02101 (123) 456-7890

Aiden Lee TripAdvisor 123 Fictional Lane Boston, MA 02101

Dear Mr. Lee:

My tech journey, deeply rooted in Boston’s innovative landscape, has me tangoing with social media analytics, advertising, and timely updates. I’m thrilled to bring this samba of skills to TripAdvisor, turning your social stage into a powerhouse of engagement.

In my recent role as a social media specialist at The Fantastical, I spearheaded several targeted advertising campaigns amounting to $56k+ in total budget. Using my grasp of analytics tools like Google Analytics and Buffer, I’ve strategically optimized ads, resulting in an impressive 27% increase in our user engagement rate and a 19% upsurge in click-through rates.

Before that, my prowess in platform updates and trends was put to good use at Rapid7. Here, I ensured our digital strategy remained cutting-edge. By doing so, we saw a significant growth of our organic reach by 43% in six months.

I was initially drawn to the world of social media during my tenure at MINDBODY Boston. Here, I engineered bespoke social media strategies, successfully catapulting user engagement through relevant, creative content, fostering a 23% growth in our follower base across all platforms over nine months.

I thrive in environments where I can monitor trends and devise effective strategies while keeping an eye on the quantifiable metrics that reflect success. Bringing this ability to TripAdvisor, I’m eager to hone my skills and push the boundaries of what I can achieve in the social media sector. Looking forward to exploring this opportunity further. Thank you.

Gabriel Santos

• The catch here is to concretize your professional accomplishments and your potential value in quantifiable terms. That could range from amplified click-through rates to a significant rise in follower counts. Who knows, that paragraph about boosting organic traffic by 27% might have the potential employer envisioning you replicating such success in their company.

Social Media Marketing Manager Cover Letter Example

Copy this text for your Social Media Marketing Manager cover letter!

(123) 456-7890 7210 Fictional Avenue New York, NY 10001

Tracey Tumang, Talent Acquisition Manager Madison Square Garden Entertainment 4 Pennsylvania Plaza New York, NY 10001

Dear Mr. Tumang,

Playing on the women’s volleyball team while completing my marketing degree left a lasting impression on me with the breathtaking, rapid tempo of the sport and the palpable energy among athletes cheered on by spectators. I wanted to become part of the live entertainment experience and have been fortunate to marry it with my career for the past 4 years. Now, I’m eager to join MSG Entertainment as your next social media marketer.

My marketing communications role with the NBA allowed me to connect with fans and viewers like myself through social media engagement like the comment section of posts. In my final year with them, my team and I successfully developed social media and network marketing strategies that consistently outperformed target metrics such as video completion rate and engagement rate 70% of the time.

As a social media marketer, I must be intimately familiar with the industry to deliver to audiences, advertisers, and company management. As a manager, my focus is on leading and facilitating team growth so that they’re in a position to meet and exceed expectations in a fast-paced industry like MSG Entertainment. With my team at ESPN, we worked to streamline the tools and steps we used in our social media marketing process, thus reducing the time spent creating content. This allowed us to focus on developing effective, efficient marketing strategies, eventually improving each campaign’s investment to returns ratio by 12% over time.

I believe with the above principles in mind and my unique sports and marketing history, I’m equipped to serve as MSG Entertainment’s social media marketing manager. I look forward to discussing with you how my skills and qualifications can help bring your organization closer to the top of the sports entertainment industry food chain.

Enclosures: Resume Application HubSpot Social Media Marketing Certification HubSpot Digital Marketing Certification

• Suppose you have specific experience that aligns with the niche of the company you’d like to work for soon. That’s an opportunity to establish a connection, differentiating yourself from other job applicants.
• Knowing a company’s stakeholders helps you identify the challenges you’ll face in your role. As you write your cover letter, showing your ability to predict and prepare for these challenges helps demonstrate you’ll be the right fit.

Social Media Strategist Cover Letter Example

Copy this text for your Social Media Strategist cover letter!

(123) 456-7890 12 Pretense Blvd. Armonk, NY 10504

Sherry Geer, Principal Talent Acquisition Sourcer IBM Corporate Headquarters 1 New Orchard Road Armonk, NY 10504

Dear Ms. Geer:

With IBM’s well-deserved reputation as a market leader in the global IT industry, I’m excited to find my calling within the Global Social Strategy team as a social media creative strategist. IBM’s forward-thinking belief in progress speaks to me—in my 8 years of experience working and evolving with social media, I have had the privilege of witnessing development and innovation in the form of new ideas as they progress from the initial connection and planning to final product iteration and launch.

During my time at Google, I had the opportunity to get up close and personal with content marketing strategy across all kinds of social media platforms. This, in turn, allowed me to connect with a broad spectrum of audiences, including businesses and consumers. With my team, I worked to keep social media engagement at a sustained, consistent rate of 4% for our B2C social media platform content—this same content also improved our average click-through rate by 5%.

My approach to social media marketing involves discovering how we can best meet our target audience’s needs, which is something I extend to the teams I work with. It is important that my colleagues and team members are supported and empowered to do their best. While I was with Google in a management role, I surveyed my team regularly to see how we could do better as management and employers. Attention to their input paid off, as it helped us implement measures that improved efficiency by an 8% margin. Our Employee Satisfaction Index also improved from 75% to 86% during my 3-year tenure as team manager.

Facilitating and supporting this creative growth is a rewarding experience I seek again and again, especially within the context of my career. I am excited to be an IBMer, and I hope to hear from you soon about how I can contribute as your next social media strategist. Thank you for your time.

Shannon Golding

Enclosures: Resume Application Google Digital Garage Fundamentals of Digital Marketing Certification Google Analytics for Power Users Certificate Google Ads Certification

• Employers don’t just look for candidates with the necessary skills and qualifications for the job; they also look for individuals who will fit in well with the company culture.
• Look for opportunities to show you’re invested in becoming a part of the company.
• Job ads typically outline basic requirements for a candidate to nab the role successfully. Still, you can go a step further by finding out whether you have any common ground with the company and leveraging that in your social media strategist cover letter.

Social Media Manager Resume

Your social media manager resume completes the whole picture.

or download as PDF

You spend your days optimizing your social media posts, engagements, and strategies. With a few quick tips from us, you’ll also be well on your way to optimizing your social media manager cover letter. 

Tip 1: Get insight into the company and role

Depending on the job, recruiters and hiring managers go through stacks of cover letters for a role. Many are generic. To set yourself apart, do your research to craft a compelling cover letter that shows you’ll be a good fit for the role. 

The social media manager job description outlines basic requirements you’ll need to fulfill while the company website will contain valuable information you can use to tailor your cover letter to the organization. A little elbow grease will help you write a relevant cover letter and better prepare you for common interview questions you could encounter. 

As a potential hire for the social media manager position, it’s worth demonstrating interest in the company: 

• Who is the target market? 
• How do you plan to connect with this audience? 
• Are you familiar with social media management software like Sprout Social, Hootsuite, or Zoho? 

Answering questions like these will help you leave a better impression, showing your understanding of the company’s needs.

Tip 2: Speak to one or two of your best results

Your resume lists the skills and qualifications you have, but your cover letter should elaborate on your best social media accomplishments. If you and your team exceeded expectations and crushed target metrics, tell the hiring manager how you did it and what you learned in the process. 

For example, if you learned a social media management tool like Buffer, detailing how that optimized your workflow and improved your social media strategy will provide context beyond a resume skills bullet point that says, “Proficient in Buffer.” Quantifying your achievements will help recruiters better visualize how you’ll contribute to the company.

Tip 3: Submit a selling message

As you write a social media manager cover letter that is both specific and descriptive, keep in mind that recruiters have limited time to allocate to each application that crosses their desk. Your cover letter should end within a page or less. You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Applying for a social media manager position means the company will pay attention to how you communicate as you’ll be representing its brand presence online. Be professional, sincere, and gracious, avoiding too many contractions if the company is more corporate (but applying them liberally if that’s the company’s brand style).

You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Before you submit your cover letter, step away so you can edit and revise it with fresh eyes. This is also the time to get feedback from a few trusted people to ensure you’re putting your best foot forward. Once you’ve revised it, save your cover letter and send it along with necessary enclosures like your resume and application.

Outline Your Social Media Manager Cover Letter

Starting is the hardest part of any task, but don’t worry—we have you covered when writing your cover letter. You’re probably already familiar with outlining marketing strategies within your job role, especially if you’ve had prior engagements in social media marketing. This isn’t much different, except that you’ll be marketing yourself instead of the company you work for.

How to start a social media manager cover letter

Your contact info:  Using a template is easy; all you have to do is fill in the letterhead with the necessary information like your name, email, and phone number. Replace all filler text used in the template with the relevant details or omit them entirely if they’re not necessary.

• Formatting tip : If you’re using a block format instead, you’ll need to include your address. A template will feature your name on the letterhead, but in a basic, professional block letter, your name should be omitted from your address as it will already be present in your signature line.

Date:  Job applications can sometimes take a while, and you might find yourself filling out parts on different days. The date written on your cover letter—and all career docs—should reflect the day you submit your entire application. 

• Formatting tip : Write the full date, e.g., February 1, 2023. This reduces the chance of confusion due to different regional date formats.

Inside address:  In a nutshell, this is the contact information for the hiring decision-maker at the company. Name the specific person in charge, then include the position and the company’s name, followed by the company’s address.

Tracey Tumang, Talent Acquisition Manager  Madison Square Garden Entertainment 4 Pennsylvania Plaza New York, NY 10001

• Formatting tip:  Every part of the inside address should be on a new line. There should be a double space between the greeting and the inside address.

Greeting:  Cover letters are one of the documents used to generate your first impression, so you’ll want to get your greeting or salutation right. If it’s possible, try looking for the name of the hiring decision-maker, so you’re not sending in a generic greeting like:

To Whom It May Concern,  Dear Hiring Manager: Dear Human Resources Professional,

You can usually find the hiring manager or employer’s name listed on the company website or social media.

• Formatting : Commas after the greeting are great for companies with a more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your social media manager cover letter

Body:  Your social media manager cover letter should consist of three to four paragraphs. These paragraphs should state your interest, show your credentials, and communicate your enthusiasm for further discussion. Let’s dive into it:

• Formatting tip:  Single space for the body of your cover letter, but make sure to use double-spacing between paragraphs for readability. 

Opening paragraph:  Your first paragraph can make or break your cover letter. Here, you’ll state your interest in the position and support your case by noting a couple of credentials relevant to the role. Many cover letters start bland or generic, like:

I saw your job posting online, and I am interested in the social media manager position. 

That will bore the hiring manager and cast doubt on your ability to engage the company’s target audience. Try this instead: 

This opener draws the reader in with confidence, stating first an alignment with the parent company’s values, then showing passion from personal experience and confidence in their ability for the job. 

Paragraphs 2-3:  The following two paragraphs affirm the credentials and qualifications you noted in your first paragraph. Select one clear, relevant accomplishment to elaborate upon in each section relevant to the needs mentioned in the job description, like social media metrics or content generation process optimization. 

When possible, quantify your results and be detailed and specific. It also doesn’t hurt to connect your achievements to the company’s mission and values, as that’s an extra point toward aligning yourself with the company. 

My marketing communications role with the NBA allowed me to connect with fans and viewers like myself through social media engagement. In my final year with them, my team and I successfully developed marketing strategies that consistently outperformed target metrics such as video completion rate and engagement rate 70% of the time. 

This paragraph notes the candidate’s accomplishment in outperforming target metrics. Still, it also provides a justification that their specific niche experience allowed them to better connect with the target audience, delivering an effective content strategy that showed results. 

Closing paragraph:  You’ve hooked them in with your opening paragraph, and now’s the time to reel in the catch—wrap it up with a sentence summary of how your values and qualifications can potentially fulfill the company or organization’s needs, then finish up with a call to action. 

Don’t do this: 

I think I’ll be a great fit for this social media manager role, and I look forward to hearing from you in the near future. 

It’s bland and disinterested—you’re trying to maintain momentum so that you can cross the finish line strong, not flop over it like a dead fish.

Instead, do this where it’s clear you’re enthusiastic about the chance to take a crack at the social media manager role:

I believe with the above principles in mind and my unique sports and marketing history, I’m well-equipped to serve as MSG Entertainment’s social media marketing manager. I look forward to discussing with you how my skills and qualifications can help bring your organization closer to the top of the sports entertainment industry food chain.

How to end a social media manager cover letter

Signature:  If you didn’t say “thank you” in the closing paragraph, this is the time to do so. Sign off with a professional close like “best regards,” “sincerely,” or the like, and use your real name. 

• Formatting tip:  Most cover letters are delivered by email these days, but if you’re sending them by mail or in person, quadruple space to can sign your name in blue or black ink between your closing line and your typed name.

Enclosure(s):  This section is one of the most important in your cover letter but is also the most commonly overlooked. Stating “Enclosure(s)” lets the reader know that more documents are attached to your cover letter, like your job application, resume, and other necessary supporting documents depending on the job description requirements. This is where they’ll be if you have relevant credentials like a Google Digital Garage certificate.

Once you’ve written your signature, you’ll include “Enclosure(s)” and list the exact documents attached in order of appearance.

Enclosures: Resume Application Google Analytics IQ Certification HubSpot Social Media Marketing Certification

• Formatting : Depending on how many documents you’re enclosing, use the singular “enclosure” or the plural “enclosures” so the reader knows the number of documents to expect. 

Need Insight into Your Social Media Manager Resume? 

Now that your social media manager cover letter is done and dusted, and you’re confident you’ve given a good impression to the hiring decision-maker at your company of choice, what about your resume? If you’ve got it covered, polished, and ready to go, that’s great! 

If your resume needs some TLC, though, consider our  free resume templates  and  social media manager resume examples  to help give your resume a little sparkle and shine. If time is short, you can edit this one right now. 

Need a resume to pair with your social media manager cover letter?

Career documents are much more challenging to work with than content strategy outlines, but we’ve got everything you’ll need to make the job search more accessible, from our  Word resume templates ,  Google resume examples , and expert-approved, industry-specific  resume guidance . You’re sure to conquer your interviews and successfully earn a role at your dream company. 

While you’re an expert at generating eye-catching designs for social media, you should try to take a more formal approach to your cover letter. Using a standard Arial, Times New Roman, or Helvetica style font and keeping it the standard black text will show your professionalism and that you’re a candidate that should be taken seriously. However, within your cover letter, you should explain aspects of your skill set that showcase creative ability, like how your social post designs boost engagement rates by 68%.

Take the same approach you would when picking the right tone for your target audience on social media. Analyze the social media job listing and try to match each company’s style as best as possible. For example, if they use a very upbeat, friendly tone, matching that would be ideal. Plus, you could further explain how you use active language when writing social copy to show how you match that company’s style.

Unlike your resume or how you may format social posts, your cover letter probably doesn’t need bullet points. It should look like a formal letter. If you’re looking for clear ways to emphasize information about your key skills like influencer marketing or Photoshop, breaking up your paragraphs into dedicated sections with an introduction, qualifications, values and goals, and a call to action will help.

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Social Media Manager cover letter example

Cover letter header

Cover letter greeting, cover letter introduction, cover letter middle part (body), how to close a librarian cover letter (conclusion and sign-off).

If you’ve ever thought you spend too much time on Facebook, maybe you should make a career of it. 

Social media managers know the ins and outs of Facebook, Instagram, Twitter, LinkedIn and other platforms in which users upload their own content. Social media specialists keep up with the latest trends to remain on the cutting edge of using these platforms, and they know which ones are the best to use for different purposes.

Social media managers develop strategies to promote their companies’ brands using digital media, coordinating marketing strategy with the rest of the company. And they don’t just post it and forget it, but they follow up on users’ responses, questions and critiques.

Social media managers are responsible for every aspect of managing a company’s digital footprint. They create promotions, constantly post new content and coordinate the company’s overall online marketing plan.

Fifteen years ago, this job didn’t exist. Facebook was founded in 2004, Twitter in 2006 and Instagram in 2010. It took time for businesses to see the advertising and publicity potential of these social platforms, and it took even more time for them to realize that they needed dedicated professionals to manage these accounts.

Today it’s an occupation with a secure future. The U.S. Bureau of Labor Statistics tracks the job outlook for social media managers under “public relations specialists,” for which it projects a 7% increase from 2019 through 2029 , while the average for all professions is just 4%. The BLS says PR specialists earned a median annual salary of $61,150 in 2019.

Glassdoor says social media managers make an average of $50,473 a year in the U.S. According to Payscale , they make an average of $51,162. Not bad for a profession where you spend much of your day scouring social media, which in many occupations is considered “goofing off.”

If you’re looking for a job in this competitive field, you’ll need to put your publicity skills to work by promoting yourself, and that starts with a great cover letter and resume. Resume.io has already prepared a guide for resume preparation for social media managers , which we encourage you to review.

But now let’s talk about the cover letter you need to accompany this resume. What we’ll discuss in this guide:

• How your cover letter should be structured
• How your cover letter should be designed
• Tips to writing a winning cover letter
• Common mistakes you want to avoid

Best format for a social media manager cover letter

A cover letter should follow a defined structure, including all of the following components:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

The comprehensive cover letter guide offers more general advice about  cover letters, but below you will find specific advice for each paragraph and section of your letter.

This social media manager cover letter example is a good foundation to develop your own professional application:

Dear Mrs Hartley,

It used to be that if customers walked out of a restaurant with a happily full stomach, they might tell two of their friends. Whenever they happened to chat with them, that is. Over the past five years, the feedback loop has become far more immediate and transparent – image-led snackable social media feeds are made for the restaurant business.

Social media is where you maintain relationships with active customers and create awareness for a whole swathe of new ones. Having run the social media accounts for two restaurant chains, I understand the buttons that you need to push to keep your restaurant fully booked and your diners raving. When people eat great food, they want an avenue to let the world know about it. A professional social media presence is a second “kitchen.”

I understand that this role is new for your business, but I would like to put your mind at rest: I have documented proof from my two previous roles that with an investment of 2% of your monthly net profits, you get 5/6x ROI on your investment. Your social media team will pay for themselves within a month and any investment in targeted ads (essential) enjoys a 500-1000% ROI. Those numbers sound fanciful, but here are some of my previous achievements:

• Increased occupancy by 45% with a summer dining campaign across five platforms
• Grew Instagram, Twitter and Facebook following by 45,000 over two years
• Social promotions strategy brought over 6,000 first-time diners into the restaurant

I am proficient with all online media, including video and graphic design. One of my video campaigns won an industry award for innovative marketing. I enclose examples of my work that I think might work for your marketing and would be delighted to discuss at interview.

Anthony Williams

Now, let’s talk about what each section should include.

If you are looking for more ideas, check out the following marketing cover letter examples: 

• Digital Marketing cover letter sample
• Marketing Manager cover letter sample
• Marketing cover letter sample
• Writer cover letter sample
• Marketing Coordinator cover letter sample
• Event Coordinator cover letter sample
• Public Relations cover letter sample
• Event Manager cover letter sample
• Marketing Assistant cover letter sample
• Brand Ambassador cover letter sample
• Copywriter cover letter sample

The top of your letter should contain an attractively designed header that includes your personal contact info: name, occupation, address, phone and email. As a social media specialist, it may also be advisable to include links to your LinkedIn, Facebook and Twitter profiles.

Aside from letting employers know how to reach you, the header serves a secondary function as a design element. It should have an eye-pleasing design and layout, perhaps a splash of color and an appropriate use of white space. 

Social media managers are expected to possess “visual intelligence” to draw readers in with appropriate use of photos, graphics and videos. Although you certainly don’t want to over-decorate your header, you do want a professional but creative presentation that shows you understand the importance of good design.

Take a look at resume.io’s free cover letter templates to get an idea of what attractively designed headers look like.

The goal of this section:   Prominently display your all-important contact information and create an eye-catching design.

Align document styles

Your resume and cover letter should have similar visuals and design, so use the same fonts, font sizes and formatting for both of these documents. It should be obvious at a glance that these two came from the same person and were made to go together.

This achieves two major goals: a) the hiring managers and recruiters will actually remember you due to matching document styles (the human brain loves patterns and similarities!) b) your resume and cover letter won’t get separated and lost in the bustle of the office, since they are memorable specifically as a pair, attached to your name.

“Dear Mr. Carpenter” or “Dear Ms. Baker” are examples of a proper cover letter greeting (also known as a salutation). In formal business letters, these are generally followed by a colon rather than a comma.

If you happen to know the person you’re writing to, there’s nothing wrong with addressing him or her by first name, perhaps with a greeting other than “Dear” such as “Greetings” or “Hello.” But beware of being too casual in a letter where you’re asking for a job.

The goal of your greeting: Start off in a professional manner to set the tone for your letter.

Always attempt to address your letter to a hiring manager by name. If your greeting says only “Dear Hiring Manager,” it suggests that you haven’t gone to any trouble to find out who makes the decisions at the company you’re targeting.

People like to read their own names — it actually causes a positive psychological response in the reader. And it shows attention to detail and responsibility on your part if you’ve bothered to learn the name of the proper person to address.

If you’re responding to a job posting that doesn’t include a name, it may well be worth your time to call the company and find out who is the appropriate person to write to.

You only get one chance at a first impression, so the first paragraph of your letter should be a provocative, attention-getting statement. You want to identify the job you’re seeking and also provide a top-level preview of your qualifications for the job. And in some cases, it may be appropriate to say why you’re seeking a new job in the first place.

It’s important to establish the right tone of voice — lively, energetic and confident, yet never arrogant, presumptuous or familiar.

The goal of the cover letter intro: Craft your message to fit the needs of the company. Get the hiring manager to sit up and take notice so they want to read on.

In the central two or three paragraphs of your letter, you want to make a convincing case that you are the right candidate for this job. 

You need to emphasize your relevant work experience, not just by saying where you’ve worked but by listing your accomplishments at those jobs. Be specific by using facts and figures wherever possible, and use anecdotes to tell short stories about challenges you’ve faced in the past and how you resolved them.

As a social media specialist, there may be additional figures you can cite to stress how influential your online presence is, perhaps by naming the platforms you use and citing the number of followers you reach.

Another very effective way to use the body of your letter is to address the needs you know of at the company you’re targeting. If you’re aware that this company is struggling against a competitor with a more robust social media presence, try to find a way to suggest how your contribution would help level that field.

Speaking of which, it’s always helpful to say something specific about the company you’re addressing — showing that you’ve done your homework to speak to its needs, and that you aren’t just mass-mailing the same cover letter to random employers.

You can also use the body of your letter to mention your education and/or certifications, especially if you have formal training in advertising, public relations, marketing, communication or sales. 

The goal of the middle part: Explain how you go about developing a social media campaign and your knowledge of the industry.

Close with a recap, a thank you and a call to action. Say something about how you are eager to have a continued conversation about this position, or about you would be delighted to come in for an interview.

Again, you want to speak in an upbeat, confident tone, without ever sounding arrogant or presumptuous. Make your reader want to talk to you further.

Close with a simple “Sincerely,” “All my best,” or a similar phrase, and type your name below that. If you’re sending this letter electronically, you can add a scanned version of your actual signature if you like.

The goal of the conclusion: Tell your future employer why they should hire you and remind them you are eager for an interview.

Formatting your cover letter

Social media managers need a sense of visual flair, and your design skills should show in your cover letter. Make sure it looks as good as it reads by following these formatting tips.

• Font : Select a modern font that’s easy to read, nothing avant-garde or strange-looking that calls attention to itself.
• Font size : Try to use a font size of 12 points, again for ease of reading. If your letter doesn’t fit onto one page, you can try a font size as small as 10 points, but no smaller. To make your letter fit onto the page, cut anything that isn’t essential.
• Margins : Use a one-inch margin on both sides of your letter, as well as the top and bottom. Avoid squeezing the margins to make your letter fit, or it will look like you’ve crowded too much onto the page.
• Text alignment : Align text left, not justified from margin to margin, so that every line ends in a slightly different place (like the text you’re reading now).
• Paragraphs : Leave a blank space between paragraphs, and don’t indent them. Don’t make paragraphs too long, either — huge, uninterrupted blocks of text are ugly and unappealing.
• Leave some white space : Good design always leaves some room on the page that contains nothing at all, and this white space should be evenly distributed. This is the reason you need adequate margins, spaces between paragraphs and some air under the header.
• Save as PDF : Unless you’re submitting your cover letter on paper, it will be an electronic file attached to an email or uploaded through a system provided by the employer. Either way, the standard file type for resumes and cover letters is the PDF. PDFs will preserve your formatting so that it looks the same on the recipient’s device as it does on yours. Other file types can make text jump around on the page or even turn it into garble. (Exception: If employers specifically request another file type, like a Word document, follow their wishes.)
• Use a template : The best way to avoid any of the potential design flaws here is to start with a professionally designed cover letter template like those we offer at resume.io. We’ve already designed the letter for you — all you have to do is write it.

Tips to writing a persuasive letter

Always remember that you’re writing to a human being, and your goal is to establish a personal connection with that person. So your letter should read like it was written by a human being, not a corporate robot — and while this is a formal business letter, that doesn’t mean it shouldn’t be personal.

Psychologists say people react to stimuli on both an emotional and a rational level, so ideally you want to speak to both the head and the heart. Writing in a professional tone doesn’t mean you can’t have a personality or a sense of humor. 

It’s crucial to find a tone that hits the right notes, with a confidence that suggests competence, but not with an overconfidence that suggests arrogance. You want to come off as someone who is really good at what you do, yet also someone who’s likable. Nobody wants to work with someone they don’t like. 

Streamlining

Be sure your letter contains everything it should and nothing it shouldn’t. Leave out extraneous info that isn’t relevant to the job. And when deciding which experience and skills to highlight, choose carefully. For each job you apply for, consider which of your achievements and qualities demonstrate that you’re the best fit. You may have skills you take for granted and don’t even mention, but these may be the very skills the employer is looking for. 

Put yourself in the shoes of the hiring manager as you reread your letter. If you received this letter, would you want to hire the person who wrote it? Don’t just write the letter you want to write; write a letter the hiring manager would want to receive. 

Social media manager cover letter: What not to do

Here are some common mistakes you want to avoid in writing a cover letter: 

• Typos, misspellings, bad grammar : These can be an instant deal-breaker. Nobody wants to hire someone to do their social media who can’t write good English.
• Copy-paste letters : Sending out 50 copies of the same letter is never a good strategy. Though you can obviously reuse some key language, every letter you write should be tailored to each employer you’re targeting.
• Clichés, HR-speak and fluff : Resumes and cover letters have developed their own set of clichés (“thinking outside the box,” “self-starter,” “team player,” “detail-oriented”) that must be strenuously avoided. Write in fresh, original language, and avoid “fluff,” which is fancy language that says nothing.
• Formatting and design errors : Anything that contravenes the advice above about fonts, font sizes, margins, etc., will result in a visually unappealing letter that will be an instant turnoff.

Key takeaways

• Social media managers are in demand, but it’s a competitive field in which you need an excellent job application package to stand out from the crowd.
• It’s crucial to include a cover letter to introduce yourself and showcase your personality and likability in a way that a resume alone can’t.
• Follow proper cover letter structure to make sure you’ve included everything that’s necessary.
• Create an attractive design for your cover letter so it looks as good as it reads.
• To write a persuasive letter, put yourself in the shoes of the person you’re writing to and make it professional but also personal.
• Use a professional cover letter template that’s already designed in an attractive style and sidesteps common design and formatting flaws. Go to resume.io , review our recruiter-tested templates and cover letter examples, choose a design you like, fill in your own information, and your work is done.

Happy job hunting and remember: fortune favors those who are well prepared!

Free professionally designed templates

11 Professional Social Media Manager Cover Letter Examples for 2024

Your social media manager cover letter must immediately highlight your grasp of various platforms. Display your ability to engage and grow an audience effectively. Demonstrate your proficiency in analytics and crafting targeted campaigns. Let them see the creativity and strategic thinking you'll bring to their team.

All cover letter examples in this guide

Social Media Intern

Entry-Level Social Media Manager

Senior Social Media Manager

Social Media Coordinator

Social Media Director

Social Media Influencer

Social Media Marketing

Social Media Specialist

Freelance Social Media Manager

Community Manager

Cover letter guide.

Social Media Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Social Media Manager Cover Letter

Key Takeaways

By Experience

Embarking on the journey to land your dream role as a social media manager, you've diligently crafted your resume only to realize a pivotal piece is missing: the cover letter. This isn't a space to regurgitate your resume; instead, seize this opportunity to share the narrative behind your proudest professional triumph. Striking the delicate balance between formality and genuine personality—minus the clichés—is key. Keep it concise, capped at one enlightening page, and you'll pen a cover letter that captivates.

• Writing the essential social media manager cover letter sections: balancing your professionalism and personality;
• Mixing storytelling, your unique skill set, and your greatest achievement;
• Providing relevant (and interesting) information with your social media manager cover letter, despite your lack of professional experience;
• Finding the perfect format for your[ social media manager cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your social media manager cover letter should look, in mere moments.

If the social media manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Social Media Manager resume guide and example
• Digital Marketing Specialist cover letter example
• Public Relations Specialist cover letter example
• Content Creator cover letter example
• Digital Marketing Executive cover letter example
• Marketing Manager cover letter example
• Assistant Brand Manager cover letter example
• Email Marketing cover letter example
• Regional Marketing Manager cover letter example
• Podcaster cover letter example
• Experiential Marketing cover letter example

Social Media Manager cover letter example

Peter Connolly

Atlanta, GA

+1-(234)-555-1234

[email protected]

• Quantifying Success: The cover letter mentions specific achievements, such as the 228% increase in user sign-ups and a 120% boost in Facebook engagement metrics. These figures help to concretely demonstrate the candidate's ability to deliver results in the realm of content and social media management.
• Relevance to Company Goals: By discussing the alignment of personal expertise with the company's mission and recent successes, the candidate shows an understanding of the company's needs and how they can contribute to its objectives, making the application more targeted and effective.
• Concrete Examples of Expertise: The cover letter provides a clear example of a tool the candidate developed (a custom quiz platform) which allows the hiring manager to understand the nature of their skills and the impact of their work directly.
• Initiative and Innovation: The cover letter emphasizes the candidate's initiative in developing new partnerships and pioneering projects, suggesting not only the skill to execute tasks but also the creativity and forward-thinking necessary for a role that involves content creation and social media engagement.

What about your social media manager cover letter format: organizing and structuring your information

Here is one secret you should know about your social media manager cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

• Introduction
• Body paragraphs (and explanation)
• Promise or Call to action
• Signature (that's optional)

Now, let's talk about the design of your social media manager cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates ).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your social media manager cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your social media manager cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

The top sections on a social media manager cover letter

• Header: This section includes your contact information, the date, and the employer's contact information, crucial for a social media manager to demonstrate attention to detail and communication skills.
• Greeting: Personalize the greeting with the recruiter's name, showing your research skills and your commitment to building professional relationships, key in social media management.
• Introduction: Introduce yourself and briefly mention your social media experience to immediately capture the recruiter's attention and align your expertise with the job requirements.
• Body: Detail your achievements in growing an audience, crafting engaging content, and measuring analytics, since these are core responsibilities of a social media manager and highlight your competency for the role.
• Closing: End with a compelling call to action, such as expressing eagerness to discuss your strategies, reflecting the engagement tactics necessary for social media success.

Key qualities recruiters search for in a candidate’s cover letter

Expertise in Various Social Media Platforms: Recruiters look for candidates with a deep knowledge of different social media channels, as this is essential for tailoring content and campaigns to fit each platform's unique audience and features.

Content Creation and Curation Skills: A standout social media manager must have a proven ability to create engaging, high-quality content as well as curate relevant third-party content that resonates with the audience.

Data-Driven Analytical Abilities: Recruiters prioritize applicants who can analyze social media metrics to inform strategy, track performance, and pivot campaigns for better engagement and ROI.

Adaptive Communication and Writing Talent: The role requires exceptional writing skills tailored to the brand’s voice and the ability to adapt messaging to various audiences and social media channels.

Trend Awareness and Proactivity: Since social media trends evolve rapidly, recruiters value candidates who stay ahead of the curve and can quickly integrate new trends into their social media strategies.

Community Engagement and Customer Service Mindset: The ability to actively engage with the community, respond to comments and messages promptly, and maintain a positive brand image is key for a social media manager.

Kick off your social media manager cover letter: the salutation or greeting

When writing your social media manager cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your social media manager cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruiting Team,
• Dear [Company Name] Team,
• Dear [Department Head's Title, e.g., Marketing Director],
• Dear [Full Name of the Recipient],
• Dear Mr./Ms. [Last Name],

First introductions in your social media manager cover letter

Within your social media manager cover letter introduction , genuinely state what you like about the organization.

Research the latest company projects, honorary awards, company updates, etc.

Write up to two sentences to let recruiters know what impresses you about the company,

This would help you to set a good tone for the rest of the communication.

How to write an achievement-focused social media manager cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your social media manager cover letter - the body .

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Thinking about the closing paragraph of your social media manager cover letter

Before your signature, you have extra space to close off your social media manager cover letter .

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Which story should you tell in your social media manager cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your social media manager cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your social media manager cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Turning your social media manager cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your social media manager cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your social media manager cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your social media manager cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

Social Media Manager cover letter examples

Explore additional social media manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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Social Media Manager cover letter examples

You spend your days obsessing over content, trends and data. But guess what, the recruiter cares about those things too!

So be sure to apply those skills, writing engaging and persuasive content and using data to your advantage for a standout cover letter.

And if you still need a little guidance on how to do that, check out our detailed guide and social media manager cover letter examples below.

CV templates 

Social Media Manager cover letter example 1

Build your CV now 

Social Media Manager cover letter example 2

Social Media Manager cover letter example 3

These 3 Social Media Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Social Media Manager cover letter

Here’s a simple process to write your own interview-winning cover letter.

Write your cover letter in the body of an email/message

When writing your Social Media Manager cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Now that you have warmed the recruiter up with a friendly greeting, firstly you need to let them know which role you are applying for.

Sometimes a recruitment consultant will be juggling 10 or 10 vacancies, so it’s important to specify which one you are applying to.

Give us much detail as possible (team/department, role title etc.) and paste in the reference number if you have one.

Here are some examples you can use.

• I am interested in applying for the role of Social Media Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Social Media Manager cover letter

So, what type of information should you write about in your Social Media Manager cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

• Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
• Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
• The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
• Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
• Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Social Media Manager cover letter templates

Copy and paste these Social Media Manager cover letter templates to get a head start on your own.

Good morning, Frank

I trust you are well.

As a recent BSc in Marketing Graduate, I am excited to apply for the Junior Social Media Manager position at Hays. I have an eagerness to contribute my creativity and strategic thinking to drive compelling campaigns that will elevate your brand and connect with global audiences.

Throughout my academic journey, I gained effective content creation, community engagement, and analytics skills for developing social media agendas that yield measurable results. I learned how to cultivate a loyal online community due to actively responding to comments, initiating conversations, and hosting interactive campaigns. I have also completed an 18-month internship at 3S Money, where I helped increase brand mentions and hashtags by 50% through user-generated content initiatives and influencer partnerships. Furthermore, I achieved a 15% decrease in cost per lead by optimising digital advertising processes.

I am available for an interview anytime next week and would welcome the opportunity to meet with you to discuss my competencies and ad hoc project hands-on experience.

Kind regards

Hello Brian

I hope you are well. I am writing to express my strong interest in the Social Media Manager position at Vintage Books. As a dynamic professional, I am excited about the opportunity to contribute my expertise in steering social media campaigns and fostering meaningful connections with your target audience.

My creative approach to content creation, combined with my data-driven insights, has consistently delivered measurable outputs. My ability to manage social media crises with tact and promptness has ensured a positive brand image and enhanced CSAT. I understand the importance of staying at the forefront of industry trends and emerging platforms.

Throughout my 7 years of experience in social media management at Advanced Systems Group, I have successfully developed and executed strategies that have improved brand awareness, engagement metrics, website traffic, and conversions by 50%+. Additionally, I played a pivotal role in increasing the company’s Instagram follower base by 70% through ad campaigns and content which maximised ROI.

I am happy to attend an interview at your convenience to further discuss how my skills and qualifications make me a perfect fit for the role.

Howard Lambert

I am thrilled to apply for the Senior Social Media Manager position at Alex James, as advertised on LinkedIn. With over 15 years of progressive experience in social media management and a passion for driving impactful campaigns, I am confident in my ability to elevate your brand’s digital presence and achieve significant results.

By leveraging analytics tools, I gain valuable insights into audience behaviour and preferences, while optimising content which resonates with a diverse demographic. In my role as a Social Media Manager at Investec, I supervised a team of professionals that successfully developed data-driven strategies that resulted in a 60% increase in online engagement, as well as introduced live streaming on Facebook and Instagram which led to a 100% boost in organic reach and created a loyal community of followers.

With an MSc in Marketing, I pride myself on staying at the forefront of emerging digital trends and technologies, while understanding the importance of effectively aligning social media efforts with broader marketing objectives.

Thank you for considering my application. Please do to reach out to me to schedule an interview ASAP.

Donald Anderson

Writing an impressive cover letter is a crucial step in landing a Social Media Manager job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Resume Worded   |  Career Strategy

14 social media manager cover letters.

Approved by real hiring managers, these Social Media Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Social Media Manager
• Senior Social Media Manager
• Senior Social Media Strategist
• Digital Marketing Specialist (Social Media Focus)
• Social Media Coordinator
• Social Media Specialist
• Alternative introductions for your cover letter
• Social Media Manager resume examples

Social Media Manager Cover Letter Example

Why this cover letter works in 2024, emphasizing relevant experience.

In this sentence, the writer highlights their social media management experience, showing that they have the skills and knowledge necessary for the role. This is important because it establishes their credibility early on and sets the stage for the rest of the letter.

Sharing Specific Accomplishments

By providing specific numbers and accomplishments, the writer demonstrates their ability to create tangible results in their field. This not only showcases their skills but also gives the hiring manager a clear idea of how they might contribute to the company's success.

Connecting to Company Values

Here, the writer highlights their passion for diversity and inclusion, which aligns with Google's company culture. This shows that they've done their research and are genuinely interested in working for a company that shares their values.

Showcase Strategic Thinking

Demonstrating your ability to craft a successful content strategy not only shows you understand your job, but also tells me you can think strategically. It lets me know that you're not just good at the day-to-day tasks, but you're able to analyze data, understand your audience, and use that to your advantage. This is a key skill for a Social Media Manager, so make sure you highlight it.

Highlight Innovative Initiatives

Having initiated a user-generated content campaign proves your ability to come up with innovative ideas to engage your audience. It's an excellent way to show you know how to leverage the power of your community. It also tells me that you have the ability to think outside the box and utilize resources effectively to get results.

Expressing Alignment with Company Mission

When you express your interest in a company by highlighting how your career aspirations align with their overall mission, it can be quite compelling. This shows that you've done your research about the company and are excited about the possibility of contributing to its vision.

Quantifying Achievements

Presenting your accomplishments in quantifiable terms provides potential employers a clear understanding of your abilities. If you increased engagement or boosted follower counts, mention it. Hard numbers give recruiters a better grasp of the impact you can make.

Conveying Enthusiasm about Skills

Expressing excitement about bringing your unique skill set to a new position is a great way to showcase your passion. It lets hiring managers know that you're not only capable but also eager to contribute to their team.

Appreciating Company Ethos

Show appreciation for the company's ethos and dedication. This illustrates that you not only understand their values but also respect them and are committed to upholding those values in your work.

Show personal connection to the brand

Talking about your personal use of Mailchimp makes your application seem sincere. It shows you're not just looking for any job, but you're interested in this company specifically.

Highlight growth achievements

Sharing the exact growth numbers for Instagram underlines your ability to significantly increase a brand's reach. This makes your success tangible and proves you can get results.

Value community engagement

Pointing out your commitment to interacting with the community adds a human touch to your digital skills. It indicates you understand the importance of building relationships, not just numbers.

Bring fresh ideas to the table

Your enthusiasm for creating new content specifically for Mailchimp showcases your creative thinking and proactive approach. It suggests you're ready to contribute from day one.

Express eagerness to contribute

Closing with a note of anticipation to share your ideas shows you're not just interested in the role but are also keen on adding value to the team.

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Share your early industry influences

Talking about how industry tools have helped you in the past shows you've been involved and interested for a long time. This shows dedication.

Demonstrate your experience with diverse clients

When you mention working with many types of clients, it shows you're flexible and experienced. This is very valuable.

Mention mentoring and staying current

Sharing that you teach others and keep up with trends shows you're a leader and always learning. Both are great qualities.

Express excitement for future contributions

Saying you're excited to work with a team and explore new ideas shows you're a team player and forward-thinking.

Show gratitude and open the door for discussions

Ending your letter by thanking and suggesting a talk shows you're polite and ready to take the next step.

Show genuine interest in the company

Highlighting your use and admiration for a company's product or service immediately shows you're not just looking for any job, but are genuinely interested in what this specific organization does. This can make a big difference.

Quantify your social media success

When you mention specific achievements like growing an Instagram following by 150%, it provides clear evidence of your ability to produce results. This makes it easier for hiring managers to see the value you could bring to their team.

Highlight relevant expertise

Expressing excitement about bringing specific skills, such as expertise in short-form video content, to a new company demonstrates that you understand their needs and are ready to fill them. It's a great way to stand out.

Balance creativity with analytical skills

Emphasizing your ability to combine creativity with analytical thinking shows you're well-rounded and can approach tasks from multiple angles. This balance is crucial for social media roles that require both innovative content creation and data-driven strategy.

Closing your cover letter by expressing a desire to further discuss how you can contribute to the company's mission indicates you're already thinking about how you can help the team succeed, which is a great sign for employers.

Senior Social Media Manager Cover Letter Example

Quantify achievements.

When you mention a 70% increase in engagement rates, it immediately grabs my attention. Quantifiable achievements are proof that you can deliver results. It paints a picture of what you could potentially do for my company. So, always try to quantify your achievements, it gives them more weight.

Showcase Expertise

When you mention creating a comprehensive social listening strategy, it shows that you have a deep understanding of the role. It demonstrates your expertise and tells me that you're not just another social media enthusiast, but someone who understands the nuances of the industry. Showcase such expertise and make it clear that you're someone who can make my social media channels stand out.

Senior Social Media Strategist Cover Letter Example

Relating experience to the role.

Linking your extensive experience in the field directly to the role you're applying for can help you make a strong case for your candidacy. It's a way of saying, "I've done this before, and I can do it for you too."

Highlighting Team Leadership Skills

If you've led a team and achieved significant results, mention it. This not only illustrates your ability to manage and guide a team, but also demonstrates your capacity to achieve goals through coordinated efforts.

Mentioning Mentoring Experiences

Sharing your experience of mentoring a team shows your dedication and passion towards your work. It also signals your ability to foster growth and development in others, essential traits for any leadership role.

Aligning with Company Commitments

When you align your professional mission with the company's commitment to its users, it can cement your fit within the organization. It shows you share their values and can contribute to their core objectives.

Expressing Contribution to Company's Mission

Expressing your eagerness to contribute directly to the company's mission can be quite impactful. It suggests that you're not merely interested in the position, but also in the larger purpose of the company.

Digital Marketing Specialist (Social Media Focus) Cover Letter Example

Create a memorable opening.

Starting your letter with a personal anecdote about Squarespace's marketing captures attention. It demonstrates you're driven by passion and inspired by the company's work.

Show leadership in social media management

Mentioning your experience managing a team and achieving impressive engagement metrics illustrates your leadership skills and your ability to drive significant digital growth.

Focus on storytelling

Emphasizing your love for authentic storytelling through social media suggests you know how to connect with audiences on a deeper level. It's crucial for a role focused on digital and social media marketing.

Propose innovative content ideas

Suggesting specific, innovative content ideas illustrates your creativity and forward-thinking. It shows you're already considering how to enhance the company's social media strategy.

Demonstrate enthusiasm for the company's mission

Ending your letter by expressing a desire to learn more about the company's goals and share your ideas indicates a genuine interest in contributing to the team's success.

Social Media Coordinator Cover Letter Example

Show your personal connection to the company.

It's good to share your personal story with a brand. This shows you know and like the company. It makes your letter feel more real.

Highlight your social media growth success

Tell about your big wins. Sharing how you made a campaign go viral and grow followers shows you can get good results.

Express passion for social media engagement

Talking about your love for connecting with people on social media shows that you understand the heart of the job.

Illustrate how you can contribute

It's helpful to give examples of what you could do for the company. It shows you're already thinking about how to help.

Conclude with enthusiasm for the role

Closing your letter by showing excitement about the job opportunity makes a strong ending. It leaves a positive feeling.

Start with a personal connection to the company

Showing you're a fan of the company's products makes your application stand out. It indicates your long-term interest and alignment with the company's mission.

Illustrate your social media skills

Describing your achievements across different campaigns showcases your versatility and ability to adapt to various industries. It's important for me to see the breadth of your experience.

Share your excitement for the role's unique blend

Expressing how the job combines your passions makes your application memorable. It helps me see you as a perfect fit for the role's specific demands.

End with gratitude and eagerness

Thanking me for considering your application and expressing eagerness to join our team shows professionalism and a positive attitude, which are qualities we value.

Use a polite and hopeful closing

Closing with well wishes demonstrates your good manners and leaves a pleasant impression, making me more inclined to review your application favorably.

Share your moment of inspiration

Telling a story about what inspired you to pursue a career in social media marketing can make your cover letter more memorable and personal. It shows your passion for the field is genuine.

Demonstrate impact through social media strategy

Describing your role in developing a content calendar that led to a significant increase in engagement shows you're proactive and can positively impact social media performance. It's persuasive evidence of your capabilities.

Show enthusiasm for team collaboration

Expressing excitement about working with a talented marketing team indicates you value collaboration and continuous learning. This attitude is highly valued in team-oriented roles like social media coordination.

Highlight your desire to grow with the company

Stating your interest in contributing to the company's mission and growing alongside it demonstrates ambition and loyalty, qualities that are appealing to potential employers.

Conclude with a call to action

Ending your cover letter by inviting further discussion about how you can support the company's social media efforts shows you're ready to take the next step and engage in a meaningful conversation.

Social Media Specialist Cover Letter Example

Connect your personal story to your career path.

Show how your early interest in social media shaped your career choice. This makes your application feel more personal and genuine.

Show your social media coordinator impact

Talk about specific outcomes from your strategies, like customer engagement improvements. Numbers help me understand the positive changes you can bring.

Highlight what you admire about the company

Mentioning specifics about the company shows you've done your research and are genuinely interested. It tells me you're applying because you value what we do, not just looking for any job.

Express eagerness for professional growth

Sharing your desire to grow with the company assures me you're looking for a long-term opportunity where you can contribute and evolve.

Close with enthusiasm for the role

Ending your letter on a note of excitement for the role shows me you're passionate and motivated. This leaves a strong, positive impression.

Show your genuine interest in the social media field

Starting your cover letter by sharing your personal connection with the company's product or service shows you're not just looking for any job but are passionate about this particular role. It sets a positive tone.

Highlight your social media achievements

By sharing specific successes, like increasing organic reach or employee engagement, you provide clear evidence of your skills. This kind of information makes it easy for a hiring manager to see the value you could bring to their team.

Demonstrate your strategic thinking in social media

Explaining how you balance creativity with data-driven decisions presents you as a well-rounded candidate. Hiring managers look for candidates who can not only follow trends but also align them with company goals.

Connect your skills to the company's goals

Mentioning how your passion and analytical skills can contribute to the company's mission makes your application more compelling. It shows you understand what the company is about and how you fit into their future.

Express enthusiasm for the opportunity

A polite and eager closing statement invites further conversation, leaving a hiring manager with a positive impression of your interest and manners. It's a simple yet effective way to end your letter on a high note.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Social Media Manager Roles

• Entry Level Social Media Manager Cover Letter Guide
• Senior Social Media Manager Cover Letter Guide
• Social Media Director Cover Letter Guide
• Social Media Manager Cover Letter Guide
• Social Media Marketing Manager Cover Letter Guide
• Social Media Strategist Cover Letter Guide

Other Manager Cover Letters

• Brand Manager Cover Letter Guide
• Chief Digital Officer Cover Letter Guide
• Chief of Staff Cover Letter Guide
• Construction Manager Cover Letter Guide
• Creative Director Cover Letter Guide
• Director of Engineering Cover Letter Guide
• Director of Information Technology Cover Letter Guide
• Director of Operations Cover Letter Guide
• IT Manager Cover Letter Guide
• Office Manager Cover Letter Guide
• Operations Manager Cover Letter Guide
• Product Manager Cover Letter Guide
• Product Owner Cover Letter Guide
• Production Manager Cover Letter Guide
• Program Manager Cover Letter Guide
• Project Coordinator Cover Letter Guide
• Project Leader Cover Letter Guide
• Project Manager Cover Letter Guide
• Technology Director Cover Letter Guide
• Vice President of Operations Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

You’re hired: A recruiter’s roundtable on getting the job

The process of finding and applying for jobs can be complex, and just about everyone you talk to has different opinions on how to navigate the process. From resumes to cover letters, networking and follow-up—there’s a ton of information out there, and it’s difficult to find out what companies and recruiters are really looking for amidst the noise.

That’s why we assembled a dynamic panel of BU alumni with experience working as professional recruiters and HR reps at companies such as Boston Beer Company, Mass General Hospital, Shark and Ninja brands, Wayfair, and more.

Watch the panel on-demand or read below for the top advice for job seekers at all career stages!

Abba Binns (Pardee’12) Director of People & Culture, Omelet

Michael Conway (SAR’08) Head of Talent and Learning, BlueRock Therapeutics

Patrick Nelson (COM’11, ’20) Director of Career Services, UMass Boston College of Management

Molly Richter (Questrom’10) Director of Talent Management, Massachusetts General Hospital  

Top Insights from the Panel Discussion

Build relationships with recruiters.

Recruiters are not the final decision-makers, but they can act as advocates for applicants by presenting their top candidates to hiring managers. Establishing a good rapport with recruiters can significantly benefit your job search, so be specific about the position you are interested in and explain why you are a good fit. If you don’t get the job you first applied to, stay in touch with the recruiter, because they’re always considering their past contacts for future job opportunities, even when they move on to a new department or organization. Transparency about your career goals and skills will help recruiters be your champions over time.

Navigating AI and Applicant Tracking Systems (ATS)

Contrary to common belief, most companies do not use AI for application screening due to its high cost, so applications are primarily reviewed by real people. However, it’s still important to make your resume clear, concise, and optimized for ATS to ensure recruiters see your most relevant qualifications quickly. Consider following up online applications with networking requests to recruiters using online resources, such as LinkedIn and BU Connects .

Salary Negotiation

Not all initial offers are lowballs, and understanding a company’s compensation philosophy is crucial before entering negotiations. A compensation philosophy outlines how a company values and pays its employees, including pay scales, incentives, and benefits. Candidates can use this knowledge to their advantage by asking informed questions about the company’s pay structure during salary discussions. For example, inquire whether the company aims to pay at the market rate, above it, or offers other significant benefits. This approach helps candidates understand the offer and negotiate efficiently, ensuring you receive a fair and competitive compensation offer.

Understand Industry Trends

Staying informed about industry trends is key for tailoring your job search strategy. For example, the healthcare industry focuses on systemization, which affects hiring and organizational structures. Alternatively, biotech is known for cyclical hiring patterns, influenced by market conditions and funding. Research hiring patterns in your industry to refine your own job search.

Crafting Effective Cover Letters

Every recruiter has their own opinion about the value of cover letters, but many agree that they can be a helpful tool for adding context to an application, especially when explaining career transitions or gaps. Be sure to tailor each cover letter to the specific job and company, because while there is no universal standard, including a persuasive, personalized cover letter can make a great impression.

Addressing Ageism

Ageism in the workplace is a real phenomena, but there are strategies you can employ to use age to your advantage. Focus on your most relevant skills and experience and explain how your interest in the role closely aligns with your current career stage. Be transparent about your career goals and clarify that you are not just looking for a stopgap role, but that you are genuinely excited about this opportunity. Address any perceived over-qualification by emphasizing your willingness to contribute as a team member and your desire for a meaningful position that leverages your experience. This approach positions your age and experience as valuable assets.

Diversity and Inclusion

Companies highly value having a diverse talent pool. Add your unique background to your application and highlight how your diverse perspective can contribute to the company’s goals and culture. Be open and transparent about your qualifications and career aspirations to show how you align with the company’s commitment to diversity.

Succeeding in Interviews

Authenticity and professionalism are crucial during interviews. It is important to be yourself and make a genuine connection with your interviewers. Prepare by researching the company and the interviewers to find common ground and relevant discussion points. Show enthusiasm for the role and be ready to discuss how your skills and experience align with the job requirements. After the interview, follow up with personalized thank-you emails to reinforce your interest and professionalism.

Patience in the Job Search

A job search may take 3 to 6 months (or more), so patience is necessary to staying sane. Keep track of your applications and celebrate small milestones to keep yourself motivated. Focus on your progress and avoid comparing yourself to others. Persistence is key—continue applying, networking, and improving your skills despite any rejections. Use this time to enhance your resume, improve your interviewing skills, and set personal boundaries to maintain your mental health. Keep a steady pace and you’ll be sure to cross that finish line in good time!

Continue reading

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Getting a job is all about getting noticed. Explore tips and tricks to help you do just that.

How to job search on social media

Victoria Rayel covers how to use Tik Tok, Instagram and Twitter for your job search.

Managing a job campaign over the summer

Learn how to make more progress with less effort during the summer months.

Ask me anything: Online job search edition

CCD career experts answer alumni questions about conducting a job search online amidst the COVID-19 pandemic.

Managing your career in the age of coronavirus

Learn what the job market looks like today in response to the COVID-19 pandemic.

We fact-checked some of the rumors spreading online about the Trump assassination attempt

• Medium Text

MISIDENTIFIED SHOOTERS

Altered images, false claims shooting was staged, predictive programming conspiracy theories.

Reporting by Seana Davis; additional reporting Esther Chan; editing by Stephanie Burnett and Christina Agnagnostopoulos

Our Standards: The Thomson Reuters Trust Principles. , opens new tab

Fact Check: Clip of Harris calling young people ‘stupid’ lacks context

A video where U.S. Vice President and presumptive nominee for the Democratic Party in November’s presidential election Kamala Harris refers to young people aged 18-24 as “stupid” has been taken out of context on social media.

• Share full article

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Biden Drops Out of Race, Scrambling the Campaign for the White House

The president’s withdrawal under pressure from fellow Democrats cleared the way for a new nominee to take on former President Donald J. Trump in the fall. He quickly endorsed Vice President Kamala Harris.

By Peter Baker

Peter Baker has covered the past five presidents and written multiple books about the presidency.

• July 21, 2024

President Biden on Sunday abruptly abandoned his campaign for a second term under intense pressure from fellow Democrats and threw his support to Vice President Kamala Harris to lead their party in a dramatic last-minute bid to stop former President Donald J. Trump from returning to the White House.

“It has been the greatest honor of my life to serve as your President,” Mr. Biden said in a letter posted on social media. “And while it has been my intention to seek re-election, I believe it is in the best interest of my party and the country for me to stand down and to focus solely on fulfilling my duties as President for the remainder of my term.”

Mr. Biden then posted a subsequent online message endorsing Ms. Harris. “My very first decision as the party nominee in 2020 was to pick Kamala Harris as my Vice President,” he wrote. “And it’s been the best decision I’ve made. Today I want to offer my full support and endorsement for Kamala to be the nominee of our party this year. Democrats — it’s time to come together and beat Trump. Let’s do this.”

The president’s decision upended the race and set the stage for a raucous and unpredictable campaign unlike any in modern times, leaving Ms. Harris just 107 days to consolidate support from Democrats, establish herself as a credible national leader and prosecute the case against Mr. Trump. Recent polls have shown her competitive with and even slightly ahead of Mr. Trump.

Although Democratic convention delegates must ratify the choice of Ms. Harris to take over as standard-bearer next month, Mr. Biden’s endorsement meant the nomination was hers to lose and she appeared in a powerful position to claim it. While Mr. Biden, 81, remained president and still planned to finish out his term in January, the transition of the campaign to Ms. Harris, 59, amounted to a momentous generational change of leadership of the Democratic Party.

The president said he would “speak to the nation later this week in more detail about my decision,” although it was not clear when he would do that as he recovers from Covid at his vacation house in Rehoboth Beach, Del.

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