Introduce the topic.
Provide background information.
Present the thesis statement or main argument.
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An argumentative essay presents a specific claim or argument and supports it with evidence and reasoning. Here’s an outline for an argumentative essay, along with examples for each section: 3
1. Introduction :
Example: “Did you know that plastic pollution is threatening marine life at an alarming rate?”
Example: “Plastic pollution has become a global environmental concern, with millions of tons of plastic waste entering our oceans yearly.”
Example: “We must take immediate action to reduce plastic usage and implement more sustainable alternatives to protect our marine ecosystem.”
2. Body Paragraphs :
Example: “The first step towards addressing the plastic pollution crisis is reducing single-use plastic consumption.”
Example: “Research shows that plastic straws alone contribute to millions of tons of plastic waste annually, and many marine animals suffer from ingestion or entanglement.”
Example: “Some argue that banning plastic straws is inconvenient for consumers, but the long-term environmental benefits far outweigh the temporary inconvenience.”
Example: “Having addressed the issue of single-use plastics, the focus must now shift to promoting sustainable alternatives.”
3. Counterargument Paragraph :
Example: “While some may argue that individual actions cannot significantly impact global plastic pollution, the cumulative effect of collective efforts must be considered.”
Example: “However, individual actions, when multiplied across millions of people, can substantially reduce plastic waste. Small changes in behavior, such as using reusable bags and containers, can have a significant positive impact.”
4. Conclusion :
Example: “In conclusion, adopting sustainable practices and reducing single-use plastic is crucial for preserving our oceans and marine life.”
Example: “It is our responsibility to make environmentally conscious choices and advocate for policies that prioritize the health of our planet. By collectively embracing sustainable alternatives, we can contribute to a cleaner and healthier future.”
A claim is a statement or proposition a writer puts forward with evidence to persuade the reader. 4 Here are some common types of argument claims, along with examples:
Understanding these argument claims can help writers construct more persuasive and well-supported arguments tailored to the specific nature of the claim.
If you’re wondering how to start an argumentative essay, here’s a step-by-step guide to help you with the argumentative essay format and writing process.
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Here are eight strategies to craft a compelling argumentative essay:
Let’s consider a sample of argumentative essay on how social media enhances connectivity:
In the digital age, social media has emerged as a powerful tool that transcends geographical boundaries, connecting individuals from diverse backgrounds and providing a platform for an array of voices to be heard. While critics argue that social media fosters division and amplifies negativity, it is essential to recognize the positive aspects of this digital revolution and how it enhances connectivity by providing a platform for diverse voices to flourish. One of the primary benefits of social media is its ability to facilitate instant communication and connection across the globe. Platforms such as Facebook, Twitter, and Instagram break down geographical barriers, enabling people to establish and maintain relationships regardless of physical location and fostering a sense of global community. Furthermore, social media has transformed how people stay connected with friends and family. Whether separated by miles or time zones, social media ensures that relationships remain dynamic and relevant, contributing to a more interconnected world. Moreover, social media has played a pivotal role in giving voice to social justice movements and marginalized communities. Movements such as #BlackLivesMatter, #MeToo, and #ClimateStrike have gained momentum through social media, allowing individuals to share their stories and advocate for change on a global scale. This digital activism can shape public opinion and hold institutions accountable. Social media platforms provide a dynamic space for open dialogue and discourse. Users can engage in discussions, share information, and challenge each other’s perspectives, fostering a culture of critical thinking. This open exchange of ideas contributes to a more informed and enlightened society where individuals can broaden their horizons and develop a nuanced understanding of complex issues. While criticisms of social media abound, it is crucial to recognize its positive impact on connectivity and the amplification of diverse voices. Social media transcends physical and cultural barriers, connecting people across the globe and providing a platform for marginalized voices to be heard. By fostering open dialogue and facilitating the exchange of ideas, social media contributes to a more interconnected and empowered society. Embracing the positive aspects of social media allows us to harness its potential for positive change and collective growth.
Writing a winning argumentative essay not only showcases your ability to critically analyze a topic but also demonstrates your skill in persuasively presenting your stance backed by evidence. Achieving this level of writing excellence can be time-consuming. This is where Paperpal, your AI academic writing assistant, steps in to revolutionize the way you approach argumentative essays. Here’s a step-by-step guide on how to use Paperpal to write your essay:
Paperpal not only simplifies the essay writing process but also ensures your argumentative essay is persuasive, well-structured, and academically rigorous. Sign up today and transform how you write argumentative essays.
The length of an argumentative essay can vary, but it typically falls within the range of 1,000 to 2,500 words. However, the specific requirements may depend on the guidelines provided.
You might write an argumentative essay when: 1. You want to convince others of the validity of your position. 2. There is a controversial or debatable issue that requires discussion. 3. You need to present evidence and logical reasoning to support your claims. 4. You want to explore and critically analyze different perspectives on a topic.
Argumentative Essay: Purpose : An argumentative essay aims to persuade the reader to accept or agree with a specific point of view or argument. Structure : It follows a clear structure with an introduction, thesis statement, body paragraphs presenting arguments and evidence, counterarguments and refutations, and a conclusion. Tone : The tone is formal and relies on logical reasoning, evidence, and critical analysis. Narrative/Descriptive Essay: Purpose : These aim to tell a story or describe an experience, while a descriptive essay focuses on creating a vivid picture of a person, place, or thing. Structure : They may have a more flexible structure. They often include an engaging introduction, a well-developed body that builds the story or description, and a conclusion. Tone : The tone is more personal and expressive to evoke emotions or provide sensory details.
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In a bustling university town, there lived a student named Alex. Popular for creativity and wit, one challenge seemed insurmountable for Alex– the dreaded argumentative essay!
One gloomy afternoon, as the rain tapped against the window pane, Alex sat at his cluttered desk, staring at a blank document on the computer screen. The assignment loomed large: a 350-600-word argumentative essay on a topic of their choice . With a sigh, he decided to seek help of mentor, Professor Mitchell, who was known for his passion for writing.
Entering Professor Mitchell’s office was like stepping into a treasure of knowledge. Bookshelves lined every wall, faint aroma of old manuscripts in the air and sticky notes over the wall. Alex took a deep breath and knocked on his door.
“Ah, Alex,” Professor Mitchell greeted with a warm smile. “What brings you here today?”
Alex confessed his struggles with the argumentative essay. After hearing his concerns, Professor Mitchell said, “Ah, the argumentative essay! Don’t worry, Let’s take a look at it together.” As he guided Alex to the corner shelf, Alex asked,
Table of Contents
The professor replied, “An argumentative essay is a type of academic writing that presents a clear argument or a firm position on a contentious issue. Unlike other forms of essays, such as descriptive or narrative essays, these essays require you to take a stance, present evidence, and convince your audience of the validity of your viewpoint with supporting evidence. A well-crafted argumentative essay relies on concrete facts and supporting evidence rather than merely expressing the author’s personal opinions . Furthermore, these essays demand comprehensive research on the chosen topic and typically follows a structured format consisting of three primary sections: an introductory paragraph, three body paragraphs, and a concluding paragraph.”
He continued, “Argumentative essays are written in a wide range of subject areas, reflecting their applicability across disciplines. They are written in different subject areas like literature and philosophy, history, science and technology, political science, psychology, economics and so on.
Alex asked,
The professor answered, “Argumentative essays are often assigned in academic settings, but they can also be written for various other purposes, such as editorials, opinion pieces, or blog posts. Some situations to write argumentative essays include:
In school or college, teachers may assign argumentative essays as part of coursework. It help students to develop critical thinking and persuasive writing skills .
Argumentative essays can serve as the basis for debates or discussions in academic or competitive settings. Moreover, they provide a structured way to present and defend your viewpoint.
Newspapers, magazines, and online publications often feature opinion pieces that present an argument on a current issue or topic to influence public opinion.
In government and policy-related fields, argumentative essays are used to propose and defend specific policy changes or solutions to societal problems.
Before delivering a persuasive speech, it’s common to prepare an argumentative essay as a foundation for your presentation.
Regardless of the context, an argumentative essay should present a clear thesis statement , provide evidence and reasoning to support your position, address counterarguments, and conclude with a compelling summary of your main points. The goal is to persuade readers or listeners to accept your viewpoint or at least consider it seriously.”
Handing over a book, the professor continued, “Take a look on the elements or structure of an argumentative essay.”
An argumentative essay comprises five essential components:
Claim in argumentative writing is the central argument or viewpoint that the writer aims to establish and defend throughout the essay. A claim must assert your position on an issue and must be arguable. It can guide the entire argument.
Evidence must consist of factual information, data, examples, or expert opinions that support the claim. Also, it lends credibility by strengthening the writer’s position.
Presenting a counterclaim demonstrates fairness and awareness of alternative perspectives.
After presenting the counterclaim, the writer refutes it by offering counterarguments or providing evidence that weakens the opposing viewpoint. It shows that the writer has considered multiple perspectives and is prepared to defend their position.
The format of an argumentative essay typically follows the structure to ensure clarity and effectiveness in presenting an argument.
Here’s a step-by-step guide on how to write an argumentative essay:
Remember that the specific requirements for formatting an argumentative essay may vary depending on your instructor’s guidelines or the citation style you’re using (e.g., APA, MLA, Chicago). Always check the assignment instructions or style guide for any additional requirements or variations in formatting.
Did you understand what Prof. Mitchell explained Alex? Check it now!
Prof. Mitchell continued, “An argumentative essay can adopt various approaches when dealing with opposing perspectives. It may offer a balanced presentation of both sides, providing equal weight to each, or it may advocate more strongly for one side while still acknowledging the existence of opposing views.” As Alex listened carefully to the Professor’s thoughts, his eyes fell on a page with examples of argumentative essay.
Alex picked the book and read the example. It helped him to understand the concept. Furthermore, he could now connect better to the elements and steps of the essay which Prof. Mitchell had mentioned earlier. Aren’t you keen to know how an argumentative essay should be like? Here is an example of a well-crafted argumentative essay , which was read by Alex. After Alex finished reading the example, the professor turned the page and continued, “Check this page to know the importance of writing an argumentative essay in developing skills of an individual.”
After understanding the benefits, Alex was convinced by the ability of the argumentative essays in advocating one’s beliefs and favor the author’s position. Alex asked,
Prof. Mitchell answered, “Argumentative essays differ from other types of essays primarily in their purpose, structure, and approach in presenting information. Unlike expository essays, argumentative essays persuade the reader to adopt a particular point of view or take a specific action on a controversial issue. Furthermore, they differ from descriptive essays by not focusing vividly on describing a topic. Also, they are less engaging through storytelling as compared to the narrative essays.
Alex said, “Given the direct and persuasive nature of argumentative essays, can you suggest some strategies to write an effective argumentative essay?
Turning the pages of the book, Prof. Mitchell replied, “Sure! You can check this infographic to get some tips for writing an argumentative essay.”
As days turned into weeks, Alex diligently worked on his essay. He researched, gathered evidence, and refined his thesis. It was a long and challenging journey, filled with countless drafts and revisions.
Finally, the day arrived when Alex submitted their essay. As he clicked the “Submit” button, a sense of accomplishment washed over him. He realized that the argumentative essay, while challenging, had improved his critical thinking and transformed him into a more confident writer. Furthermore, Alex received feedback from his professor, a mix of praise and constructive criticism. It was a humbling experience, a reminder that every journey has its obstacles and opportunities for growth.
An argumentative essay can be written as follows- 1. Choose a Topic 2. Research and Collect Evidences 3. Develop a Clear Thesis Statement 4. Outline Your Essay- Introduction, Body Paragraphs and Conclusion 5. Revise and Edit 6. Format and Cite Sources 7. Final Review
One must choose a clear, concise and specific statement as a claim. It must be debatable and establish your position. Avoid using ambiguous or unclear while making a claim. To strengthen your claim, address potential counterarguments or opposing viewpoints. Additionally, use persuasive language and rhetoric to make your claim more compelling
Starting an argument essay effectively is crucial to engage your readers and establish the context for your argument. Here’s how you can start an argument essay are: 1. Begin With an Engaging Hook 2. Provide Background Information 3. Present Your Thesis Statement 4. Briefly Outline Your Main 5. Establish Your Credibility
The key features of an argumentative essay are: 1. Clear and Specific Thesis Statement 2. Credible Evidence 3. Counterarguments 4. Structured Body Paragraph 5. Logical Flow 6. Use of Persuasive Techniques 7. Formal Language
An argumentative essay typically consists of the following main parts or sections: 1. Introduction 2. Body Paragraphs 3. Counterargument and Rebuttal 4. Conclusion 5. References (if applicable)
The main purpose of an argumentative essay is to persuade the reader to accept or agree with a particular viewpoint or position on a controversial or debatable topic. In other words, the primary goal of an argumentative essay is to convince the audience that the author's argument or thesis statement is valid, logical, and well-supported by evidence and reasoning.
Great article! The topic is simplified well! Keep up the good work
Excellent article! provides comprehensive and practical guidance for crafting compelling arguments. The emphasis on thorough research and clear thesis statements is particularly valuable. To further enhance your strategies, consider recommending the use of a counterargument paragraph. Addressing and refuting opposing viewpoints can strengthen your position and show a well-rounded understanding of the topic. Additionally, engaging with a community like ATReads, a writers’ social media, can provide valuable feedback and support from fellow writers. Thanks for sharing these insightful tips!
wow incredible ! keep up the good work
I love it thanks for the guidelines
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Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.
An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.
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When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.
You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.
The prompt may also be more open-ended in terms of the possible arguments you could make.
At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.
In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.
At a university level, all the prompts below imply an argumentative essay as the appropriate response.
Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.
An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.
There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.
The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:
The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.
Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:
The Rogerian model also consists of four steps you might repeat throughout your essay:
This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.
Say you want to argue that the internet has had a positive impact on education. You might:
You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.
Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .
Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.
Hover over different parts of the example below to see how a typical introduction works.
The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.
The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.
In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.
Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.
This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.
Hover over different parts of the example to see how a body paragraph is constructed.
A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.
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An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.
No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.
Hover over the following example to see the typical elements of a conclusion.
The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.
If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!
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An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.
An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.
At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).
Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.
The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .
The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.
In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.
If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.
Caulfield, J. (2023, July 23). How to Write an Argumentative Essay | Examples & Tips. Scribbr. Retrieved July 27, 2024, from https://www.scribbr.com/academic-essay/argumentative-essay/
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Yet many speakers miss a fantastic opportunity with a call-to-action that is wishy-washy, hypothetical, or ill-constructed. Even worse, some speakers omit the call-to-action entirely.
A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically.
In this article, we reveal the qualities of a strong speech call-to-action which will lead your audience to act.
A speech call-to-action is an explicit appeal to your audience to take a specific action following your speech. A call-to-action is most often made at the conclusion of a persuasive speech.
“ If you have been persuasive and your audience is emotionally invested, the best time for action is now. ”
For example, you might call on your audience to…
Your call-to-action and your approach to delivering it may vary according to your audience and your speaking style. While there is no rigid formula, there are a number of guidelines which will improve the effectiveness of your call-to-action.
Don’t hint. Don’t imply. Don’t suggest.
It’s not a whisper-to-think-about- action; it’s a call-to -action.
Use direct language, and eliminate wishy-washy phrases.
Don’t assume that your audience will “figure out” what needs to be done. (I have made this mistake in the past and regretted it.) If members of your audience walk out of the room thinking “Wow, this sounds great, but I’m just not sure what to do…”, your call-to-action was not clear enough.
If you have been persuasive and your audience is emotionally invested, the best time for action is now. The longer it takes to initiate the action, the more likely that your audience will lose motivation.
So, an ideal call-to-action is one which your audience can act on immediately, perhaps even before they leave the room. If this isn’t feasible, then aim for actions which can reasonably be completed (or at least started) within hours or a day or two.
To help your audience act quickly, eliminate as many (trivial or non-trivial) barriers as you can.
For example, ask the following questions about your audience.
A common psychological barrier is the perception that the suggested action is too big or too risky. This is a legitimate concern, and is often best handled by dividing the call-to-action into several small (less risky) actions.
For example, “train for a marathon” may be too large of a call-to-action for a non-runner. A better call-to-action would be to join a running club or train for a shorter race.
“ A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically. ”
Always frame your call-to-action in the audience’s best interest.
For example, don’t say this:
Making you (the speaker) happy is (probably) not highly motivating for your audience.
Instead, say this:
Surround the call-to-action with a description of how their lives will be improved when they act. Paint a prosperous vision.
Audiences don’t act; individuals act. Rather than addressing the group as a whole, focus your call-to-action on each individual in your audience.
Suppose your goal is to have a new business process adopted. Each individual in the room may play a different role in accomplishing this.
Audience analysis is critical . If you know who is in your audience, and understand their motivations and capabilities, you will be able to personalize the call-to-action for them.
By working on the planning and execution of the call-to-action in your speeches, you’ll become a more persuasive and effective speaker.
Look back to your last persuasive speech.
If the answer to any of the above questions was “no”, then how could your call-to-action have been improved?
This is one of many public speaking articles featured on Six Minutes . Subscribe to Six Minutes for free to receive future articles.
Image credit: Megaphone man at the Metro 4 by Hazzat ( CC BY 2.0 )
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11 comments.
This is a great article. I found in it very useful tactics. thanks a lot.
Brilliant!… can’t wait to put into action. thank you
I really like your tips #3 & 4 about focusing on audience benefits and lowering barriers to action.
Not sure how the tip about personalising the call-to-action should work though. Might you have (say) 3 calls to action if there are 3 decision-makers in the audience?
Very useful to my line of work. Thanks. Keep it up
What would be a good call to action for drug abuse?
Thank you, I found this very helpful in some situations. I definitely recommend this.
My teacher sent me here It really helped. Thank you for taking your precious time to make something to help others even though you didn’t have to. It is very much appreciated
Thank you soooo much it really helped me on my essay for school thank you so much .😊😊😊
I am working on reframing a call to action for a speech THANK YOU for the help ahead of time
How do you write a call-to-action about global warming?
I appreciate your six minute articles Thank you
5 Keys to End Your Speech with a Great Call-to-Action https://t.co/a8rputDpUk by @6minutes — @red_suraj Nov 6th, 2017
“A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to a… https://t.co/VbYz3VcxvH — @ToppComm Jul 3rd, 2018
Ending a speech in a meaningful, impactful way is CHALLENGING! Luckily, we have helpful guidelines from @6minutes o… https://t.co/3z46iJn6Os — @speakupcamb Aug 7th, 2018
5 Keys to End Your Speech with a Great Call-to-Action https://t.co/8E7KimKeRE by @6minutes — Mel Sherwood – Pitch & Presentation Specialist (@MelSherwood_) Sep 7th, 2018
5 Keys to End Your Speech with a Great Call-to-Action https://t.co/vkMpPLLHwK by @6minutes — Marcie Hill (@Marcie_Hill) Sep 17th, 2018
5 Keys to End Your Speech with a Great Call-to-Action https://t.co/W8ctelzMPc — @surajd_ Oct 25th, 2018
As a #publicspeaker, you want to see your listeners taking action because of you. To help your audience take action… https://t.co/d4Vf5nSgtS — @GregoryCNSmith Nov 14th, 2018
What is a Speech Call-To-Action? In this article, we reveal the qualities of a strong speech call-to-action which w… https://t.co/nrUtrhIzPS — Free You Up VA (@freeyouupva) Dec 29th, 2018
As Toastmasters, or public speakers, we are usually trying to persuade our audience to take action. Check out his… https://t.co/Tf9LF5ocKj — IS Toastmasters 1424 (@istm1424) Mar 4th, 2019
“Surround the call-to-action with a description of how their lives will be improved when they act. Paint a prospero… https://t.co/ZPGExX28nM — Oke’ Toastmasters (@oketoast) Mar 4th, 2019
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Need to defend your opinion on an issue? Argumentative essays are one of the most popular types of essays you’ll write in school. They combine persuasive arguments with fact-based research, and, when done well, can be powerful tools for making someone agree with your point of view. If you’re struggling to write an argumentative essay or just want to learn more about them, seeing examples can be a big help.
After giving an overview of this type of essay, we provide three argumentative essay examples. After each essay, we explain in-depth how the essay was structured, what worked, and where the essay could be improved. We end with tips for making your own argumentative essay as strong as possible.
An argumentative essay is an essay that uses evidence and facts to support the claim it’s making. Its purpose is to persuade the reader to agree with the argument being made.
A good argumentative essay will use facts and evidence to support the argument, rather than just the author’s thoughts and opinions. For example, say you wanted to write an argumentative essay stating that Charleston, SC is a great destination for families. You couldn’t just say that it’s a great place because you took your family there and enjoyed it. For it to be an argumentative essay, you need to have facts and data to support your argument, such as the number of child-friendly attractions in Charleston, special deals you can get with kids, and surveys of people who visited Charleston as a family and enjoyed it. The first argument is based entirely on feelings, whereas the second is based on evidence that can be proven.
The standard five paragraph format is common, but not required, for argumentative essays. These essays typically follow one of two formats: the Toulmin model or the Rogerian model.
Below are three examples of argumentative essays, written by yours truly in my school days, as well as analysis of what each did well and where it could be improved.
Proponents of this idea state that it will save local cities and towns money because libraries are expensive to maintain. They also believe it will encourage more people to read because they won’t have to travel to a library to get a book; they can simply click on what they want to read and read it from wherever they are. They could also access more materials because libraries won’t have to buy physical copies of books; they can simply rent out as many digital copies as they need.
However, it would be a serious mistake to replace libraries with tablets. First, digital books and resources are associated with less learning and more problems than print resources. A study done on tablet vs book reading found that people read 20-30% slower on tablets, retain 20% less information, and understand 10% less of what they read compared to people who read the same information in print. Additionally, staring too long at a screen has been shown to cause numerous health problems, including blurred vision, dizziness, dry eyes, headaches, and eye strain, at much higher instances than reading print does. People who use tablets and mobile devices excessively also have a higher incidence of more serious health issues such as fibromyalgia, shoulder and back pain, carpal tunnel syndrome, and muscle strain. I know that whenever I read from my e-reader for too long, my eyes begin to feel tired and my neck hurts. We should not add to these problems by giving people, especially young people, more reasons to look at screens.
Second, it is incredibly narrow-minded to assume that the only service libraries offer is book lending. Libraries have a multitude of benefits, and many are only available if the library has a physical location. Some of these benefits include acting as a quiet study space, giving people a way to converse with their neighbors, holding classes on a variety of topics, providing jobs, answering patron questions, and keeping the community connected. One neighborhood found that, after a local library instituted community events such as play times for toddlers and parents, job fairs for teenagers, and meeting spaces for senior citizens, over a third of residents reported feeling more connected to their community. Similarly, a Pew survey conducted in 2015 found that nearly two-thirds of American adults feel that closing their local library would have a major impact on their community. People see libraries as a way to connect with others and get their questions answered, benefits tablets can’t offer nearly as well or as easily.
While replacing libraries with tablets may seem like a simple solution, it would encourage people to spend even more time looking at digital screens, despite the myriad issues surrounding them. It would also end access to many of the benefits of libraries that people have come to rely on. In many areas, libraries are such an important part of the community network that they could never be replaced by a simple object.
The author begins by giving an overview of the counter-argument, then the thesis appears as the first sentence in the third paragraph. The essay then spends the rest of the paper dismantling the counter argument and showing why readers should believe the other side.
What this essay does well:
There are multiple drugs available to treat malaria, and many of them work well and save lives, but malaria eradication programs that focus too much on them and not enough on prevention haven’t seen long-term success in Sub-Saharan Africa. A major program to combat malaria was WHO’s Global Malaria Eradication Programme. Started in 1955, it had a goal of eliminating malaria in Africa within the next ten years. Based upon previously successful programs in Brazil and the United States, the program focused mainly on vector control. This included widely distributing chloroquine and spraying large amounts of DDT. More than one billion dollars was spent trying to abolish malaria. However, the program suffered from many problems and in 1969, WHO was forced to admit that the program had not succeeded in eradicating malaria. The number of people in Sub-Saharan Africa who contracted malaria as well as the number of malaria deaths had actually increased over 10% during the time the program was active.
One of the major reasons for the failure of the project was that it set uniform strategies and policies. By failing to consider variations between governments, geography, and infrastructure, the program was not nearly as successful as it could have been. Sub-Saharan Africa has neither the money nor the infrastructure to support such an elaborate program, and it couldn’t be run the way it was meant to. Most African countries don't have the resources to send all their people to doctors and get shots, nor can they afford to clear wetlands or other malaria prone areas. The continent’s spending per person for eradicating malaria was just a quarter of what Brazil spent. Sub-Saharan Africa simply can’t rely on a plan that requires more money, infrastructure, and expertise than they have to spare.
Additionally, the widespread use of chloroquine has created drug resistant parasites which are now plaguing Sub-Saharan Africa. Because chloroquine was used widely but inconsistently, mosquitoes developed resistance, and chloroquine is now nearly completely ineffective in Sub-Saharan Africa, with over 95% of mosquitoes resistant to it. As a result, newer, more expensive drugs need to be used to prevent and treat malaria, which further drives up the cost of malaria treatment for a region that can ill afford it.
Instead of developing plans to treat malaria after the infection has incurred, programs should focus on preventing infection from occurring in the first place. Not only is this plan cheaper and more effective, reducing the number of people who contract malaria also reduces loss of work/school days which can further bring down the productivity of the region.
One of the cheapest and most effective ways of preventing malaria is to implement insecticide-treated bed nets (ITNs). These nets provide a protective barrier around the person or people using them. While untreated bed nets are still helpful, those treated with insecticides are much more useful because they stop mosquitoes from biting people through the nets, and they help reduce mosquito populations in a community, thus helping people who don’t even own bed nets. Bed nets are also very effective because most mosquito bites occur while the person is sleeping, so bed nets would be able to drastically reduce the number of transmissions during the night. In fact, transmission of malaria can be reduced by as much as 90% in areas where the use of ITNs is widespread. Because money is so scarce in Sub-Saharan Africa, the low cost is a great benefit and a major reason why the program is so successful. Bed nets cost roughly 2 USD to make, last several years, and can protect two adults. Studies have shown that, for every 100-1000 more nets are being used, one less child dies of malaria. With an estimated 300 million people in Africa not being protected by mosquito nets, there’s the potential to save three million lives by spending just a few dollars per person.
Reducing the number of people who contract malaria would also reduce poverty levels in Africa significantly, thus improving other aspects of society like education levels and the economy. Vector control is more effective than treatment strategies because it means fewer people are getting sick. When fewer people get sick, the working population is stronger as a whole because people are not put out of work from malaria, nor are they caring for sick relatives. Malaria-afflicted families can typically only harvest 40% of the crops that healthy families can harvest. Additionally, a family with members who have malaria spends roughly a quarter of its income treatment, not including the loss of work they also must deal with due to the illness. It’s estimated that malaria costs Africa 12 billion USD in lost income every year. A strong working population creates a stronger economy, which Sub-Saharan Africa is in desperate need of.
This essay begins with an introduction, which ends with the thesis (that malaria eradication plans in Sub-Saharan Africa should focus on prevention rather than treatment). The first part of the essay lays out why the counter argument (treatment rather than prevention) is not as effective, and the second part of the essay focuses on why prevention of malaria is the better path to take.
There are many ways payments could work. They could be in the form of a free-market approach, where athletes are able to earn whatever the market is willing to pay them, it could be a set amount of money per athlete, or student athletes could earn income from endorsements, autographs, and control of their likeness, similar to the way top Olympians earn money.
Proponents of the idea believe that, because college athletes are the ones who are training, participating in games, and bringing in audiences, they should receive some sort of compensation for their work. If there were no college athletes, the NCAA wouldn’t exist, college coaches wouldn’t receive there (sometimes very high) salaries, and brands like Nike couldn’t profit from college sports. In fact, the NCAA brings in roughly $1 billion in revenue a year, but college athletes don’t receive any of that money in the form of a paycheck. Additionally, people who believe college athletes should be paid state that paying college athletes will actually encourage them to remain in college longer and not turn pro as quickly, either by giving them a way to begin earning money in college or requiring them to sign a contract stating they’ll stay at the university for a certain number of years while making an agreed-upon salary.
Supporters of this idea point to Zion Williamson, the Duke basketball superstar, who, during his freshman year, sustained a serious knee injury. Many argued that, even if he enjoyed playing for Duke, it wasn’t worth risking another injury and ending his professional career before it even began for a program that wasn’t paying him. Williamson seems to have agreed with them and declared his eligibility for the NCAA draft later that year. If he was being paid, he may have stayed at Duke longer. In fact, roughly a third of student athletes surveyed stated that receiving a salary while in college would make them “strongly consider” remaining collegiate athletes longer before turning pro.
Paying athletes could also stop the recruitment scandals that have plagued the NCAA. In 2018, the NCAA stripped the University of Louisville's men's basketball team of its 2013 national championship title because it was discovered coaches were using sex workers to entice recruits to join the team. There have been dozens of other recruitment scandals where college athletes and recruits have been bribed with anything from having their grades changed, to getting free cars, to being straight out bribed. By paying college athletes and putting their salaries out in the open, the NCAA could end the illegal and underhanded ways some schools and coaches try to entice athletes to join.
People who argue against the idea of paying college athletes believe the practice could be disastrous for college sports. By paying athletes, they argue, they’d turn college sports into a bidding war, where only the richest schools could afford top athletes, and the majority of schools would be shut out from developing a talented team (though some argue this already happens because the best players often go to the most established college sports programs, who typically pay their coaches millions of dollars per year). It could also ruin the tight camaraderie of many college teams if players become jealous that certain teammates are making more money than they are.
They also argue that paying college athletes actually means only a small fraction would make significant money. Out of the 350 Division I athletic departments, fewer than a dozen earn any money. Nearly all the money the NCAA makes comes from men’s football and basketball, so paying college athletes would make a small group of men--who likely will be signed to pro teams and begin making millions immediately out of college--rich at the expense of other players.
Those against paying college athletes also believe that the athletes are receiving enough benefits already. The top athletes already receive scholarships that are worth tens of thousands per year, they receive free food/housing/textbooks, have access to top medical care if they are injured, receive top coaching, get travel perks and free gear, and can use their time in college as a way to capture the attention of professional recruiters. No other college students receive anywhere near as much from their schools.
People on this side also point out that, while the NCAA brings in a massive amount of money each year, it is still a non-profit organization. How? Because over 95% of those profits are redistributed to its members’ institutions in the form of scholarships, grants, conferences, support for Division II and Division III teams, and educational programs. Taking away a significant part of that revenue would hurt smaller programs that rely on that money to keep running.
While both sides have good points, it’s clear that the negatives of paying college athletes far outweigh the positives. College athletes spend a significant amount of time and energy playing for their school, but they are compensated for it by the scholarships and perks they receive. Adding a salary to that would result in a college athletic system where only a small handful of athletes (those likely to become millionaires in the professional leagues) are paid by a handful of schools who enter bidding wars to recruit them, while the majority of student athletics and college athletic programs suffer or even shut down for lack of money. Continuing to offer the current level of benefits to student athletes makes it possible for as many people to benefit from and enjoy college sports as possible.
This argumentative essay follows the Rogerian model. It discusses each side, first laying out multiple reasons people believe student athletes should be paid, then discussing reasons why the athletes shouldn’t be paid. It ends by stating that college athletes shouldn’t be paid by arguing that paying them would destroy college athletics programs and cause them to have many of the issues professional sports leagues have.
Now that you’ve seen examples of what good argumentative essay samples look like, follow these three tips when crafting your own essay.
The thesis is the key to your argumentative essay; if it isn’t clear or readers can’t find it easily, your entire essay will be weak as a result. Always make sure that your thesis statement is easy to find. The typical spot for it is the final sentence of the introduction paragraph, but if it doesn’t fit in that spot for your essay, try to at least put it as the first or last sentence of a different paragraph so it stands out more.
Also make sure that your thesis makes clear what side of the argument you’re on. After you’ve written it, it’s a great idea to show your thesis to a couple different people--classmates are great for this. Just by reading your thesis they should be able to understand what point you’ll be trying to make with the rest of your essay.
When writing your essay, you may be tempted to ignore the other side of the argument and just focus on your side, but don’t do this. The best argumentative essays really tear apart the other side to show why readers shouldn’t believe it. Before you begin writing your essay, research what the other side believes, and what their strongest points are. Then, in your essay, be sure to mention each of these and use evidence to explain why they’re incorrect/weak arguments. That’ll make your essay much more effective than if you only focused on your side of the argument.
Remember, an essay can’t be an argumentative essay if it doesn’t support its argument with evidence. For every point you make, make sure you have facts to back it up. Some examples are previous studies done on the topic, surveys of large groups of people, data points, etc. There should be lots of numbers in your argumentative essay that support your side of the argument. This will make your essay much stronger compared to only relying on your own opinions to support your argument.
Argumentative essays are persuasive essays that use facts and evidence to support their side of the argument. Most argumentative essays follow either the Toulmin model or the Rogerian model. By reading good argumentative essay examples, you can learn how to develop your essay and provide enough support to make readers agree with your opinion. When writing your essay, remember to always make your thesis clear, show where the other side is weak, and back up your opinion with data and evidence.
Do you need to write an argumentative essay as well? Check out our guide on the best argumentative essay topics for ideas!
You'll probably also need to write research papers for school. We've got you covered with 113 potential topics for research papers.
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Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.
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At great risk to my sanity, I went online with the intention of finding as much advertising as I could.
The goal: to find call to action examples (CTAs) that were fresh, original, unique, and compelling.
My discovery: Almost everyone is using generic CTAs. Safe, boring, and forgettable. The 7 innovative call to action examples I found made those brands stand out immediately.
Your opportunity: By changing 2-3 words of a call to action, brands can stand out in a small way from the hopelessly ordinary competition.
This is not a scientific number. I came up with it out of spite after an exhausting search.
Refresh the examples in a listicle about calls to action, my editor said.
I thought this was going to be easy.
It was a nightmare.
Websites for brands large and small were universally boring in terms of calls to action. The most tantalizing offer I could find was usually “Free Trial”, which brought me to a page with miles of fine print.
I thought maybe the aggressive pay-per-click advertisers would put together some compelling calls to action. Nope. The name of the game there is using every conversion hack at once.
Here’s a typically boring call to action example that most people are using :
I think this offer hits every cliche tactic: the ticking clock, a warning emoji about sell-out risk, money-back guarantee, a steep discount, etc.
Then I tried social media, which was even worse. Facebook gave me nothing in the way of an inventive CTA. Absolutely nothing.
I checked Reddit–as always, a wonderful place, just not for buying things.
On X (fka: Twitter), I was hoping to find some good scammy infoproducts, maybe some clever hardsells. But I was disappointed. I could have made a full quilt that spelled out “unoriginal” with all the thread emojis inviting me to click and read a tweet-storm. Here’s why that trend is played out: 🧵/23
My wife told me that TikTok has been ruined by advertisers and influencers–so I was really excited about that. This is where the real ingenuity must be.
Nope. It’s a simple SHOP button that overlays influencer videos. That’s it.
But in the end, I prevailed. I found 7 examples of brands actually trying something new with their call to action. They used this small detail to support their brand image or speak to their audience.
1. cloudflare.
“Under attack?”
That is a viable button you can click on Cloudflare’s site.
I love it.
Cloudflare has positioned themselves as a cybersecurity version of calling 911 when there’s an intruder in your house. And they did it using two words, a question mark, and a construction-zone orange button in the navbar.
I assume the majority of people who click that button are like me: not currently under attack, but curious about what the next steps would be if they were.
I wanted to learn more because of the clever call to action. If the button had said Learn More, I never would have clicked it.
The online outdoor retailer Backcountry hires the people who stay up around the fire fighting about which hiking stove weighs less. You know the type: Gearheads.
This is a huge selling point for Backcountry. When people buy kayaks, avalanche beacons, and so on, they really want to know that this gear works.
Call a Gearhead. Text a Gearhead. These are creative, on-brand calls to action nested in a familiar dropdown menu.
You have a question about climbing rope? Now you are talking with a woman who climbs 3 times a week.
This is actually a fairly tame example of the calls to action on LINGsCARS.com , one of the most successful car leasing services in the UK.
Ling broke every rule of web design to bring us this masterpiece. I know neons are in right now, but most people aren’t using all of the neons, at once, with a paisley background.
CrazyEgg will lock me out of WordPress if I actually recommend a call to action that includes three Order Now buttons that blink at random intervals. So I am not going to do that.
I will say with 100% certainty, however, that I have never seen call to action examples quite like this ever before.
Niki Whittle is an online personal stylist who has helped thousands of clients find joy instead of anxiety at the prospect of getting dressed and going out into the world.
The text of her CTA button speaks directly to that goal: Help me enjoy getting dressed!
If you swapped out Niki’s personalized text for a basic “Find Out More” button, I think the call to action would suffer.
Her choice of text is intimate. No adult is going to ask for help getting dressed unless they fully trust the other party to understand where they are coming from. The way that Niki has framed the call to action shows that she understands.
Due to California regulations, the beverage brand Ceria couldn’t exactly say what their new product was. With the help of the marketing agency Mother, Ceria found a clever way to get their audience to connect.
The call to action they used was a Spotify playlist people could download by scanning a barcode styled like the familiar Spotify audio waveform.
There’s a cool story behind this ad campaign, which appeared online and in-print in California.
I’m not going to rehash it here because you should go visit the site of the people who did the work , not hear about it third-hand, looking at screenshots I took while I was way behind schedule writing this post.
Have you ever seen a limited time offer that isn’t pushy?
AllTrails nails it with this email they sent me. If I go outside, this weekend only , they’ll plant a tree on my behalf.
It’s a positive push, encouraging me to do something for my health, and it won’t cost me a dime. Until AllTrails called me to action, I just had weekend plans. Now I am saving the forest.
The invitation to “Join In” isn’t super original, I know, even with those cute little tree icons.
But the call to action is social. It’s not “Register” or “Find out more”, it’s about connecting with other people. AllTrails has 50 million users. This is a real community, and AllTrails is smart to frame it that way.
Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses.
The call to action is “Shop Zero Waste” is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment. “Shop” would work, but it doesn’t highlight the key selling point of their furniture.
It’s a small detail, but most people buying online have 5-7 tabs open. I know I do. With buyers scanning all these different sites, I think it makes sense to foreground your unique features in the button text.
Here are some twists on classic calls to action. I can’t say I’d never seen these types of tactics before, but the following examples are well done.
The call to action text speaks to the audience, aligns with the brand image, or is simply more inviting than a generic “Try Now” button.
Kati Curtis Design opted for a slight variation on the Get In Touch call to action by including her name.
I’m not going to belabor the point about what’s going on here, but this slight personalization will absolutely stand out.
I think this is a good idea if you are the face of your business as opposed to a brand. “Get In Touch With The Owner” could work, too.
Havenly is an online interior design service company. I liked the invitation for customers to “Find Their Style.”
They could have stuck with “Learn More” or “Book a Consultation,” but those aren’t personal at all. Those are also fairly passive calls to action, versus “Find Your Style,” which is much more active.
Birchbox , the popular cosmetics subscription box opted to use an invitation style call to action:
“Build Your Box”
It’s intuitive, on-brand, and crisp.
One issue people have with subscription services is that they get products they don’t want. With this short call to action, Birchbox is countering that objection by offering their customers an active role in building their own box.
Art & Logic is a software development company with an approachable call to action.
Yes, they decided to go with “Let’s talk about your project” instead of something sterile or gimmicky.
Building custom business software is insanely complex, but Art & Logic makes the next steps as easy as possible.
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An argumentative essay is a genre of academic writing that investigates different sides of a particular issue. Its central purpose is to inform the readers rather than expressively persuade them. Thus, it is crucial to differentiate between argumentative and persuasive essays.
While composing an argumentative essay, the students have to demonstrate their research and analytical skills. The secret of a successful paper lies behind strong arguments and counterarguments. So, the writer should focus on facts and data rather than personal values and beliefs.
Besides, a good argumentative essay should be structured appropriately:
Are you still wondering what an argumentative essay is and how to write it? Check out the sections below prepared by our experts . Here, you can find the most valuable info, helpful tips, and useful examples.
📋 toulmin strategy, 🗣️ rogerian strategy, ✒️ fill in the blanks, 🔍 edit and proofread, 🔗 references, 📌 argumentative essay in a nutshell.
Are you trying to figure out what an argumentative essay is? It’s a type of academic paper that covers both sides of a given issue. An author can decide whether they aim to present both sides equally or support one side more dynamically.
One of the mistakes among students is the confusion of argumentative and persuasive essays . Do you want to figure out the differences? Take a look at the following table.
Argumentative Essay | Persuasive essay | |
---|---|---|
Useful info, credible facts, relevant reasons, appropriate evidence. | The mix of data, personal opinion, and emotions. | |
Presenting credible resources to validate your claims and counterclaims. | Providing data from reputable sources, along with your feelings about the given issue, to persuade your reader. |
Before writing an argument essay, it would be helpful to choose an appropriate model to rely on. There are three strategies to consider: Classical, Toulmin, and Rogerian.
Look at the following sections and choose the most suitable one for you.
Are you wondering how to write an argumentative essay? Consider using the classical approach. It is the most popular way of composing an argumentative paper.
Under the classical strategy, the author has to follow these rules:
It is up to the audience to decide whether your position is right or wrong. Yet, you should try to convince the readers of the effectiveness of your opinion.
Usually, the classical argument paper is structured in the following way:
Toulmin strategy is the most suitable for the discussion of controversial issues. This model aims to find common ground through clear logic and valid evidence. Besides, the Toulmin strategy eliminates unnecessary things and limits the points to agree upon.
An argumentative essay written by the Toulmin model includes the following elements:
Like the Toulmin approach, Rogerian strategy attempts to find common ground between two sides of one issue. However, the technique is slightly different.
The Rogerian model is often used in highly controversial debates when the parties do not accept each other’s position. Thus, the given strategy focuses on finding the agreement by proving the validity of the opposing arguments.
Below, you can find the primary outline for the Rogerian argumentative essay:
Before working on your essay, carefully read the assignment. Make sure you understand all the instructor’s requirements and the purpose of the paper.
After that, start composing your argumentative essay. Check out the following sections. We have a lot of insightful info to share with you!
The first step of writing an argumentative paper is an in-depth investigation of the topic. To validate your arguments, you have to refer to credible resources. The essay will look more professional if you use reliable sources in it.
To research like a professional , do the following:
The majority of students tend to underestimate the power of outlining. Don’t do this! An argumentative essay outline is a helpful tool for planning, structuring, and composing.
Firstly , a well-developed outline helps the writer to put all their thoughts in an appropriate order. None of the essential points will be lost if the student plans the essay before writing.
Secondly , it lets the writer figure out what evidence suits what argument most. Before writing, draft your essay first. Put examples, facts, etc. in the right parts of the paper. Then, write the entire text.
Thirdly , an outline provides a perfect opportunity to change the essay’s parts without rewriting the paper. Are you unsure of specific details? Not a problem. Change them in the outline without ruining the text.
There are essential elements that your outline should contain. Check out the following section to see them.
How to start an argumentative essay? First and foremost, include an argumentative essay introduction in your outline.
This part should grab the readers’ attention from the first words. Thus, put enough effort into composing a compelling hook . What can it be? An impressive statistic or an exciting fact? Be creative – decide yourself! But make sure that your intro is catchy enough.
After the hook, introduce your topic’s general background . Prove the readers the significance of your issue and gradually come to the thesis statement .
The concept of studying abroad is becoming increasingly popular in both developed and developing countries. Students around the globe strive to explore the world and broaden their minds, and studying in a foreign country is an excellent opportunity to do so. Such experience may be extremely beneficial because meeting new people and discovering foreign cultures help students to gain valuable knowledge and see the world from a new perspective. However, while presenting significant opportunities for personal growth, it may also bring about some challenges.
A thesis is an essential part of your argumentative essay. It should state your position regarding the issue clearly and concisely. Avoid general statements, vague words, and be as specific and possible. Your thesis statement should guide the readers throughout the main points of the paper.
The location of the thesis in the essay plays a crucial role. The most appropriate place for it is the last sentence of the introductory paragraph.
Although students face difficulties such as loneliness while studying abroad, it is a worthy experience to introduce them to new knowledge, people, and culture and promote their independence.
The body of your paper is supposed to develop your position, provide valid evidence and examples. Each paragraph has to focus only on one idea. This will ensure the logical structure of your argumentative essay.
A body paragraph should start from the topic sentence and end with the concluding sentence . Such a frame around every section will make your readers stay concentrated on your ideas and get your opinion.
Each body paragraph should include an argument (or a counterargument) with supporting evidence. Get your proof from credible sources and ensure that it directly corresponds to the point.
An example of a topic sentence :
The benefits of education abroad are almost innumerable, prominent examples being gaining new knowledge, making friends with people who have different mindsets, and discovering new cultures.
An example of a concluding sentence:
Participants of student exchange programs usually return more driven and eager to develop both themselves and their country.
A conclusion plays a critical role in understanding the entire paper. It summarizes the body and leaves the final impression. Besides, it may push the readers on further investigation of the issue.
One more tip:
To sum up, studying abroad is beneficial as it helps a person evolve and perceive a world from new perspectives. It is an opportunity for a participant to explore the world, meet new people, gain valuable knowledge and experience, and broaden their horizons. Education abroad might pose problems like homesickness, loneliness, and trouble with getting accustomed to a new environment. However, all of them can be easily overcome if a student is flexible and eager to become autonomous and independent.
The list of references is a crucial part of any argumentative essay. It should contain all the sources the writer uses in the paper.
Before organizing your reference list , double-check your argumentative essay format. Is it written in MLA, APA, or maybe in Chicago style? How many references does the professor expect you to include? What kind of sources are you required to use?
After figuring out these issues, move to the format requirements of the writing style you use for your paper. The most popular ones are APA (7th edition), MLA, and ChicagoAD (author-date) styles. Below, you can find the examples of a reference for the same book in different formatting styles.
Style | |
---|---|
Structure | Last name, First initial. Middle initial. (Year). Publisher. |
Example | Clifton, L. (1996). . Copper Canyon Press. |
Style | |
---|---|
Structure | Last Name, First Name. Publisher, Publication Date. |
Example | Clifton, Lucille. . Copper Canyon Press, 1996. |
Style | |
---|---|
Structure | Author’s Last Name, First Name. Year of Publication. Publisher’s Location: Publisher’s Name. |
Example | Clifton, Lucille. 1993. . Washington: Copper Canyon Press. |
Did you develop a good outline? Congratulations! You are almost done with the essay. Now, you need to fill in the blanks and create a final version of your paper. Here is where you need to demonstrate a high level of your writing skills.
The final step of your writing process is editing and proofreading. Although it is not that energy and time consuming, it still plays a critical role in the work’s success.
While writing your argumentative paper, plan your time accordingly. This will provide you with an opportunity to polish your essay before submitting it. And take a look at our checklist and always use it to improve your papers:
It is up to you to decide how many parts to include in your essay. However, the 5 paragraph structure is the most appropriate model for an argumentative paper. So, write an introduction, a conclusion, and three body paragraphs.
The pronoun “you” is acceptable for informal writing. Yet, in academic papers, avoid using the second person. The same situation is with the first person. Generally, academic papers require the use of the third person.
A hook aims to grab the readers’ attention. Thus, you could start your essay with an interesting fact about your issue. Another way to create a catchy hook is to prove the audience the relatability of your topic. Make the readers want to explore your essay by demonstrating the significance of your issue.
Yes, you can. A question might become a compelling hook. Just make sure that it is profound, thought-provocative, and concise. A too broad or complicated question will only confuse your readers.
A title is an essential part of the essay since it causes the first impression. While selecting a heading, take into consideration the following points:
1. The title must be catchy.
2. It has to be not too long (5-12 words).
3. The title has to reflect the topic of the paper.
4. It should not be too complicated: the simpler – the better.
Thank you for visiting our page! We hope the information was helpful and insightful. Do you have friends who seek help with writing an argumentative essay? Share our article with them. And don’t forget to leave your comments!
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What if I say, “Subscribe to our email newsletter at the end of the article?” Probably, you’ll skip it and forget when reaching the subscription button. Why? Because a compelling call to action is not only about using action words. CTAs should appear at the right place and contain the right words to lead to conversion.
A CTA is a suggestion to people to perform a certain action: subscribe, download an ebook, schedule a call, etc. Website owners place them in various parts of the page, depending on the goals, such as:
How should you arrange CTAs to encourage the audience to do what’s expected? This post will enumerate some helpful tips for successful call-to-action writing and show real-world examples from various spheres.
Image credit: Freepik
Choose the right action verb.
CTAs usually appear precisely at the end of the message. It’s the last opportunity to reach out to consumers and point them in the right direction on their purchase journey. Where can you see them? On buttons, ads, banners, pop-ups, slide-ins, or at the end of videos. In any case, you have limited space for them. That’s why the CTA should be short, concise, and punchy.
Use a command verb at the beginning of the CTA copy. Compare the following variants and think of what will be more effective:
The first option is the clear winner because it tells the audience what to do. Remember that a strong call to action eliminates as much thought as possible. Choose the needed verb to match your situation and purpose, such as:
Another crucial component of call-to-action writing is power words . These are words that appeal to emotions and trigger the desire to click. While action verbs tell readers what to do and what will happen after clicking a link, power words subtly nudge people to the desired page. They rely on people’s emotions as a motivation to proceed, such as:
A strong CTA is the one people feel , not just comprehend. For example, “Secure your spot for the concert of a lifetime now,” will elicit a different response from viewers than, “Get your tickets for the concert now!” due to phrases like “lifetime” and “secure”. Another way to evoke enthusiasm is to leverage punctuation like an ellipsis or an exclamation mark.
As most purchases are emotional rather than rational, another motivator can be a fear of missing out (FOMO). It’s one of the most widely-used tactics in e-commerce, where sellers show the number of remaining goods or the time left until the discount expires. So you can do it in the CTA.
The more people think, the less likely they will buy, remember? A sense of urgency/scarcity encourages people to act without much consideration. You can also find FOMO in social proof. If someone uses this product or service, others will be interested in joining the crowd. You can employ this idea in the CTA. Find a problem that your audience is experiencing. Emphasize it, show people they are not alone, and provide a solution.
There is hardly anything more persuasive than a benefit . It works as simply as suggesting some perks for clicking the button. In other words, what are consumers going to gain from it? Will it enable people to perform their jobs more effectively, get in shape, or save money? You can add a tangible benefit like a discount or promotion. To show readers the value of clicking, start the CTA with words like “save” or “redeem” like “Save 15% by calling today!”
Or you can combine a USP and CTA in a single statement to persuade potential customers to take action. By highlighting what makes your product or service unique and motivating the user to take a specific action in line with that USP, you can increase the chances of converting them into leads or customers. Here’s an example of a USP/CTA mash-up:
“Get the best deals on luxury vacations - Book now and save 50%!”
Here you mention the action you expect users to perform (“ book now” ) and bring up a reason to do it ( “save 50%” ).
Personalization is one of the easiest ways to elicit emotions. It shows users that you value them and take a genuine interest in guiding them through the purchase journey smoothly. That’s why personalized CTAs can be so effective. According to Hubspot, tailored CTAs outperform standard CTAs by 202% .
Suppose a new website visitor, John, adds some products to the cart but leaves without buying them. You can show an exit-intent pop-up before he closes the tab with a personalized advertising call to action, such as: “John, get 10% off your first purchase! Plus, free shipping on orders over $50. Shop now and start saving!”
But if it was your existing customer, Rebecca, you could show her another pop-up, such as: “Welcome back, Rebecca! As a valued customer, we’d like to offer you 15% off your next purchase. Take advantage of this exclusive offer by making your purchase right away!”
Consider your audience when crafting your message, and address them specifically. You can segment people by age, gender, profession, level of proficiency in using your software, and other traits to offer the most relevant products and services.
Apart from writing a tailored message in your CTA, personalization can also be achieved by using new tools for sales documents creation. If you go with an interactive sales deck or proposal, you can add an impactful CTA by embedding your own calendar in the message, so that your potential customer can book their next meeting simply by reading your proposal.
Numbers catch the readers’ attention because they stand out on the page with text. So it’s another way to persuade people to click. Numbers also provide information that audiences want, like phone numbers, pricing, or advantages. For example, “Learn a new language in just 30 days with our intensive course.” It’s easy to spot the numbers, so viewers will immediately grasp the possible advantages of responding to your CTA.
You can also include a price in the ad copy and CTA. Why should you do it? On the one hand, you may scare away users from clicking the button and reading more about the product. On the other, if people deliberately respond to the ad knowing about your pricing, it shows their interest in the offer. It reduces the chances of bouncing from the landing page, increasing the return on ad spend.
Calls to action are tricky since you won’t know how effective they are until you put them to the test in real life. An idea that seems terrific on paper may not work well in practice. Thus, you need to understand why the CTA performs poorly and what doesn’t appeal to viewers. But how do you determine the need to change something? Through A/B testing.
A CTA is one of the most accessible and suitable page elements for the A/B test. A small change in word choice can have a significant impact. A/B testing lets you find the best option not only in terms of wording but also in placement, colors, size, etc.
Now that we know the best practices for organizing CTAs, let’s examine how different companies do it. We’ll analyze call-to-action examples of online stores, SaaS companies, and nonprofit organizations.
Screenshot taken on the official Converse website
The first example under consideration is from Converse, a renowned lifestyle brand. The company uses several tips mentioned above:
Screenshot taken on Ulster Weavers
In this example from Ulster Weavers, we see the emphasis on FOMO. The bag is at a lower price, but only one item is available, so the retailer leaves us less time to think but to click the “Add to Cart” or “Buy it now” button.
Screenshot taken on the official Kusmi Tea website
Kusmi Tea decided to play with words and use the CTA “Enjoy now” instead of a basic “Click here” or “Shop now”. Don’t be afraid to get creative, as Kusmi Tea does in this screenshot. You can also notice that there is a lot of space around the button. This trick and the contrasting black color on the orange background make the CTA more visible.
Screenshot taken on the official Salesforce website
Here we can see several CTAs. Salesforce directs the viewer’s attention to them in the following ways:
Screenshot taken on the official Time Doctor website
When adding creativity to your CTA, be careful with misleading users. For example, the screenshot from Time Doctor illustrates two CTAs on the exit-intent pop-up:
Unfortunately, they lack information about what will happen after choosing each. While you may guess the second button will close the pop-up, the first one may be confusing. Will I schedule a call, download the app, or get to the checkout page? No idea.
Screenshot taken on the official Exabytes website
This screenshot from Exabytes demonstrates a personalized approach. The CTA contains a personal pronoun, “My”, creating a sense of ownership and exclusivity in the customer’s mind.
Elevation church.
Screenshot taken from the newsletter from the official Elevation Church website
It’s an email from Elevation Church. We can see that the organization displayed creativity in its “READY. SET. SHOP” advertising call to action. What may be the reason for that? It can be a powerful way to reach younger generations and differentiate an email from other generic promotions.
Screenshot taken on the official African Wildlife Foundation website
Another nonprofit with impactful calls to action is African Wildlife Foundation. They are one of the first things you notice on the page. CTAs are concise and inspire supporters to learn more about the organization or donate immediately.
Calls to action are indispensable elements of web forms , ad campaigns, emails, and social media content. What are the tips for designing them? We’ve looked at the top seven strategies, including:
These tips will help you amplify your conversion rates and find the key to your audience.
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An argumentative essay is a structured, compelling piece of writing where an author clearly defines their stance on a specific topic. This is a very popular style of writing assigned to students at schools, colleges, and universities. Learn the steps to researching, structuring, and writing an effective argumentative essay below.
To effectively achieve its purpose, an argumentative essay must contain:
● A concise thesis statement that introduces readers to the central argument of the essay
● A clear, logical, argument that engages readers
● Ample research and evidence that supports your argument
1. classical.
● Clearly present the central argument.
● Outline your opinion.
● Provide enough evidence to support your theory.
● State your claim.
● Supply the evidence for your stance.
● Explain how these findings support the argument.
● Include and discuss any limitations of your belief.
● Explain the opposing stance of your argument.
● Discuss the problems with adopting this viewpoint.
● Offer your position on the matter.
● Provide reasons for why yours is the more beneficial stance.
● Include a potential compromise for the topic at hand.
● Introduce your topic in a bold, direct, and engaging manner to captivate your readers and encourage them to keep reading.
● Provide sufficient evidence to justify your argument and convince readers to adopt this point of view.
● Consider, include, and fairly present all sides of the topic.
● Structure your argument in a clear, logical manner that helps your readers to understand your thought process.
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● Discuss any counterarguments that might be posed.
● Use persuasive writing that’s appropriate for your target audience and motivates them to agree with you.
Follow these basic steps to write a powerful and meaningful argumentative essay :
If you’ve already been given a topic to write about, pick a stance that resonates deeply with you. This will shine through in your writing, make the research process easier, and positively influence the outcome of your argument.
To write an emotive argumentative essay , finding enough research to support your theory is a must. You’ll need solid evidence to convince readers to agree with your take on the matter. You’ll also need to logically organize the research so that it naturally convinces readers of your viewpoint and leaves no room for questioning.
A good structure to ensure a well-written and effective argumentative essay includes:
● Introduce your topic.
● Offer background information on the claim.
● Discuss the evidence you’ll present to support your argument.
● State your thesis statement, a one-to-two sentence summary of your claim.
● This is the section where you’ll develop and expand on your argument.
● It should be split into three or four coherent paragraphs, with each one presenting its own idea.
● Start each paragraph with a topic sentence that indicates why readers should adopt your belief or stance.
● Include your research, statistics, citations, and other supporting evidence.
● Discuss opposing viewpoints and why they’re invalid.
● This part typically consists of one paragraph.
● Summarize your research and the findings that were presented.
● Emphasize your initial thesis statement.
● Persuade readers to agree with your stance.
We certainly hope that you feel inspired to use these tips when writing your next argumentative essay . And, if you’re currently elbow-deep in writing one, consider submitting a free sample to us once it’s completed. Our expert team of editors can help ensure that it’s concise, error-free, and effective!
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An effective call to action (CTA) encourages content engagement, converts visitors into leads, and helps people discover your business. It should offer value to the reader and explain what to expect from taking action.
If a CTA doesn't have a clear message, feels too generic, or isn’t aligned with your audience’s concerns, readers won't act. This could cost you potential customers and income.
As a professional copywriter with six years of experience, I’ve helped many small businesses reach their goals through calls to action. Here, I'll share the best practices for writing persuasive CTAs.
Below are five CTA examples from high-profile businesses. We'll look at why they work, and what techniques you can apply.
Cta: “get a free trial” .
Blog posts are a great place to put a CTA, as readers are already interested in the topic and more likely to respond to your suggested action. Engaging and relevant content can also lead to higher clickthrough rates, helping more readers learn about and interact with your business.
Semrush provides a great example of how to write a good call to action in a blog post. After sharing a detailed guide on search engine optimization (SEO) for blogs, they suggest readers sign up for a free trial to begin implementing SEO. Putting the CTA at the end of the post lets readers consume valuable information before discovering how to apply it.
The CTA works because:
Here are some action words and phrases (in bold) to consider for your own CTA. Play around with them and see what works best:
Cta: “hurry, this offer is for today only”.
There are many CTAs you can use on social media . If you want to increase engagement, for example, you can ask people to comment on, like, or share a post. In this case, LOOKFANTASTIC wants to encourage its followers to shop a specific brand on its site.
Cta: “i’m so in”.
Email newsletters can build customer relationships, drive sales, and be an effective digital marketing channel. However, people are increasingly less willing to share their email addresses.
To encourage people to subscribe, Career Contessa has created a signup form in the middle of its homepage. This gives readers a chance to see what the newsletter is about and what type of content they can expect.
Notice how the CTA banner is clear and concise, explaining what people will receive by signing up.
Cta: “learn more” .
Customers want to know what they’re signing up for before downloading an app. Uniqlo knows this and tells their customers exactly what to expect from their new app. So, rather than telling people to “Download now,” the CTA suggests readers “LEARN MORE.”
Tip: Before adding a CTA, consider where your customers are in the buying stages. While a regular buyer may instantly click to “shop now,” a new customer may need more information. New products might also require additional context in order to help customers understand their value.
Cta: “subscribe now” .
Most consumers prefer a brand to contact them via email . New York Magazine is a great example of how to write a call to action for email,. You’re immediately drawn in by the newsletter’s image emphasizing that it’s the “LAST CHANCE” to take advantage of its offer.
This encourages readers to take action by triggering the fear of missing out. The publication then describes all the benefits of joining — including its free tote bag — to entice users to click the “SUBSCRIBE NOW” button.
Based on the above examples, here are five critical aspects of a great CTA to include in your own:
This ensures people understand the desired action. For example, “Subscribe now” is easier to follow than “You can subscribe now by clicking this link.” Make sure the accompanying text promoting your CTA is clear and easy to read .
Who is your target audience and how can your CTA solve their concerns? Will a discount code save them money, or can you offer useful expertise and advice? Demonstrate exactly what your CTA will deliver and how.
Include phrases like “limited time offer” and “for today only” to motivate users to act. Pair these with action-oriented words like “subscribe” and “download” to encourage a particular action.
While “Visit this link” may suit a formal, professional audience, “Check out this link” works for a younger demographic. Be sure to use language and a tone of voice that your customers will understand and relate to.
Your CTA should be eye-catching and easily noticeable so your audience doesn't scroll past it. Use contrasting colors, emojis, bold fonts, and buttons to draw people in.
Now you know how to write a great call to action, let’s look at how Wordtune’s AI tools can speed up the process.
A call to action needs to be short and direct, succinctly telling the reader what action to take. Many CTAs are also written on a button, meaning you can only use a few words.
Using the Shorten button in Wordtune Editor can help you create a punchy CTA.
Get Wordtune for Free > Get Wordtune for Free >
Click on the sentence you would like to edit, and press Shorten . The Editor instantly generates alternatives. Notice how Wordtune’s suggestions are more direct, making them easier to understand.
Whether you’re stuck on which action verb to use or you want to make your CTA’s benefits more descriptive, Wordtune can provide suggestions.
To find alternative synonyms, highlight a particular word and click Rewrite , Casual , or Formal . In this example, I wanted a casual tone for social media, so clicked Casual to generate a list of alternative, informal words.
Wordtune's Create tool can help you brainstorm and plan your CTA copy.
To generate text, click Create and type in your prompt — no more than 1,000 characters.
AI Prompt: Create persuasive copy to entice customers to download our app to receive 10% off, with a direct call to action.
Using this prompt, Wordtune quickly created an enticing paragraph for me:
Wordtune can generate a specific CTA — “Download our app now” — which can be made into a CTA button. It can also create accompanying text to entice readers. Using the AI-generated copy, you can choose individual sentences to include such as, “With just a few clicks, you can browse our wide selection of products.”
In addition to suggesting synonyms, Wordtune’s Casual and Formal buttons can alter sentences to match your desired tone.
Here, I clicked the Formal button. In response, Wordtune removed the contraction “you’ll” and made its suggestions more direct, precise, and easy for readers to consume.
A powerful call to action encourages readers to act, whether that’s by engaging with your content, buying your products, or learning more about your services. This can increase website views, sales, and bookings.
Keep your CTA short and direct, explaining in simple language how it will provide value. Ensure the tone aligns with your target audience, and create a sense of urgency to motivate readers to act quickly. Help your CTA stand out against your text by using contrasting colors, emojis, and bold fonts. Follow these simple steps and you’ll be writing eye-catching CTAs in no time.
Want to learn more? Check out our guides on how to create an effective tone of voice to reach your target audience and how to boost readability to write clear, succinct CTAs.
Any content can be an ideal opportunity for a CTA. From social media and blog posts to landing pages, ads, emails and videos.
Calls to action are typically placed at the top, bottom, or side of a webpage. Take into account what your readers need to know before acting to find the best placement. For example, place a discount code at the top of your homepage. Or, if you want readers to share your content, it’s best at the end of the page.
With care, multiple calls to action can be used on the same webpage. For example, ask people to subscribe to your email list via a button while also adding a link to download an ebook. The key is to ensure your calls to action are spread out and organized in a way that doesn't overload the reader.
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The study of rhetoric has existed for thousands of years, predating even Socrates, Plato and the other ancient Greek philosophers that we often credit as the founders of Western philosophy. Although ancient rhetoric is most commonly associated with the ancient Greeks and Romans, early examples of rhetoric date all the way back to ancient Akkadian writings in Mesopotamia.
In ancient Greece and Rome, rhetoric was most often considered to be the art of persuasion and was primarily described as a spoken skill. In these societies, discourse occurred almost exclusively in the public sphere, so learning the art of effective, convincing speaking was essential for public orators, legal experts, politicians, philosophers, generals, and educators. To prepare for the speeches they would need to make in these roles, students engaged in written exercises called progymnasmata . Today, rhetorical scholars still use strategies from the classical era to conceptualize argument. However, whereas oral discourse was the main focus of the classical rhetoricians, modern scholars also study the peculiarities of written argument.
Aristotle provides a crucial point of reference for ancient and modern scholars alike. Over 2000 years ago, Aristotle literally wrote the book on rhetoric. His text Rhētorikḗ ( On Rhetoric ) explores the techniques and purposes of persuasion in ancient Greece, laying the foundation for the study and implementation of rhetoric in future generations. Though the ways we communicate and conceptualize rhetoric have changed, many of the principles in this book are still used today. And this is for good reason: Aristotle’s strategies can provide a great guide for organizing your thoughts as well as writing effective arguments, essays, and speeches.
Below, you will find a brief guide to some of the most fundamental concepts in classical rhetoric, most of which originate in On Rhetoric.
To understand how argument works in On Rhetoric , you must first understand the major appeals associated with rhetoric. Aristotle identifies four major rhetorical appeals: ethos (credibility), logos (logic), pathos (emotion), and Kairos(time).
*Note: When using these terms in a Rhetorical Analysis, make sure your syntax is correct. One does not appeal to ethos, logos, or pathos directly. Rather, one appeals to an audience's emotion/disposition, reason/logic, or sense of the author's character/credibility within the text. Ethos, pathos, and logos are themselves the appeals an author uses to persuade an audience.
An easy way to conceptualize the rhetorical appeals is through advertisements, particularly infomercials or commercials. We are constantly being exposed to the types of rhetoric above, whether it be while watching television or movies, browsing the internet, or watching videos on YouTube.
Imagine a commercial for a new car. The commercial opens with images of a family driving a brand-new car through rugged, forested terrain, over large rocks, past waterfalls, and finally to a serene camping spot near a tranquil lake surrounded by giant redwood trees. The scene cuts to shots of the interior of the car, showing off its technological capacities and its impressive spaciousness. A voiceover announces that not only has this car won numerous awards over its competitors but that it is also priced considerably lower than comparable models, while getting better gas mileage. “But don’t wait,” the voiceover says excitedly, “current lessees pay 0% APR financing for 12 months.”
In just a few moments, this commercial has shown masterful use of all four appeals. The commercial utilizes pathos by appealing to our romantic notions of family, escape, and the great outdoors. The commercial develops ethos by listing its awards, and it appeals to our logical tendencies by pointing out we will save money immediately because the car is priced lower than its competitors, as well as in the long run because of its higher MPG rate. Finally, the commercial provides an opportune and propitious moment for its targeted audience to purchase a car immediately.
Depending on the nature of the text, argument, or conversation, one appeal will likely become most dominant, but rhetoric is generally most effective when the speaker or writer draws on multiple appeals to work in conjunction with one another. To learn more about Aristotle's rhetorical appeals, click here.
The classical argument is made up of five components, which are most commonly composed in the following order:
Think of the exordium as your introduction or “hook.” In your exordium, you have an opportunity to gain the interest of your reader, but you also have the responsibility of situating the argument and setting the tone of your writing. That is, you should find a way to appeal to the audience’s interest while also introducing the topic and its importance in a professional and considerate manner. Something to include in this section is the significance of discussing the topic in this given moment (Kairos). This provides the issue a sense of urgency that can validate your argument.
This is also a good opportunity to consider who your intended audience is and to address their concerns within the context of the argument. For example, if you were writing an argument on the importance of technology in the English classroom and your intended audience was the board of a local high school, you might consider the following:
Of course, you probably should not include all of these types of appeals in the opening section of your argument—if you do, you may end up with a boring, overlong introduction that doesn’t function well as a hook. Instead, consider using some of these points as evidence later on. Ask yourself: What will be most important to my audience? What information will most likely result in the action I want to bring about? Think about which appeal will work best to gain the attention of your intended audience and start there.
The narratio provides relevant foundational information and describes the social context in which your topic exists. This might include information on the historical background, including recent changes or updates to the topic, social perception, important events, and other academic research. This helps to establish the rhetorical situation for the argument: that is, the situation the argument is currently in, as impacted by events, people, opinion, and urgency of some kind. For your argument on technology in the English classroom, you might include:
Providing this type of information creates the setting for your argument. In other words, it provides the place and purpose for the argument to take place. By situating your argument within in a viable context, you create an opportunity to assert yourself into the discussion, as well as to give your reader a genuine understanding of your topic’s importance.
These two concepts function together to help set up your argument. You can think of them functioning together to form a single thesis. The propositio informs your audience of your stance, and the partitio lays out your argument. In other words, the propositio tells your audience what you think about a topic, and the partitio briefly explains why you think that way and how you will prove your point.
Because this section helps to set up the rest of your argument, you should place it near the beginning of your paper. Keep in mind, however, that you should not give away all of your information or evidence in your partitio. This section should be fairly short: perhaps 3-4 sentences at most for most academic essays. You can think of this section of your argument like the trailer for a new film: it should be concise, should entice the audience, and should give them a good example of what they are going to experience, but it shouldn’t include every detail. Just as a filmgoer must see an entire film to gain an understanding of its significance or quality, so too must your audience read the rest of your argument to truly understand its depth and scope.
In the case of your argument on implementing technology in the English classroom, it’s important to think not only of your own motivations for pursuing this technology in the classroom, but also of what will motivate or persuade your respective audience(s). Some writing contexts call for an audience of one. Some require consideration of multiple audiences, in which case you must find ways to craft an argument which appeals to each member of your audience. For example, if your audience included a school board as well as parents andteachers, your propositio might look something like this:
“The introduction of newer digital technology in the English classroom would be beneficial for all parties involved. Students are already engaged in all kinds of technological spaces, and it is important to implement teaching practices that invest students’ interests and prior knowledge. Not only would the marriage of English studies and technology extend pedagogical opportunities, it would also create an ease of instruction for teachers, engage students in creative learning environments, and familiarize students with the creation and sharing technologies that they will be expected to use at their future colleges and careers. Plus, recent studies suggest a correlation between exposure to technology and higher literacy rates, a trend many education professionals say isn’t going to change.”
Note how the above paragraph considers the concerns and motivations of all three audience members, takes a stance, and provides support for the stance in a way that allows for the rest of the argument to grow from its ideas. Keep in mind that whatever you promise in your propositio and partitio (in this case the new teaching practices, literacy statistics, and professional opinion) must appear in the body of your argument. Don’t make any claims here that you cannot prove later in your argument.
These two represent different types of proofs that you will need to consider when crafting your argument. The confirmatio and refutatio work in opposite ways, but are both very effective in strengthening your claims. Luckily, both words are cognates—words that sound/look in similar in multiple languages—and are therefore are easy to keep straight. Confirmatio is a way to confirm your claims and is considered a positive proof; refutatio is a way to acknowledge and refute a counterclaim and is considered a negative proof.
The confirmatio is your argument’s support: the evidence that helps to support your claims. For your argument on technology in the English classroom, you might include the following:
The refutatio provides negative proofs. This is an opportunity for you to acknowledge that other opinions exist and have merit, while also showing why those claims do not warrant rejecting your argument.
If you feel strange including information that seems to undermine or weaken your own claims, ask yourself this: have you ever been in a debate with someone who entirely disregarded every point you tried to make without considering the credibility of what you said? Did this make their argument less convincing? That’s what your paper can look like if you don’t acknowledge that other opinions indeed exist and warrant attention.
After acknowledging an opposing viewpoint, you have two options. You can either concede the point (that is, admit that the point is valid and you can find no fault with their reasoning), or you can refute their claim by pointing out the flaws in your opponent’s argument. For example, if your opponent were to argue that technology is likely to distract students more than help them (an argument you’d be sure to include in your argument so as not to seem ignorant of opposing views) you’d have two options:
In your concession of the argument, you acknowledge the merit of the opposing argument, but you should still try to flip the evidence in a positive way. Note how before conceding we include “despite all of the potential for positive learning.” This reminds your reader that, although you are conceding a single point, there are still many reasons to side with you.
Note how we acknowledged the opposing argument, but immediately pointed out its flaws using straightforward logic and a counterexample. In so doing, we effectively strengthen our argument and move forward with our proposal.
Your peroratio is your conclusion. This is your final opportunity to make an impact in your essay and leave an impression on your audience. In this section, you are expected to summarize and re-evaluate everything you have proven throughout your argument. However, there are multiple ways of doing this. Depending on the topic of your essay, you might employ one or more of the following in your closing:
Remember that your peroratio is the last impression your audience will have of your argument. Be sure to consider carefully which rhetorical appeals to employ to gain a desirable effect. Make sure also to summarize your findings, including the most effective and emphatic pieces of evidence from your argument, reassert your major claim, and end on a compelling, memorable note. Good luck and happy arguing!
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May 18, 2021
Your ability to write ads, landing pages, or emails that make readers take action – whether it’s to buy something, download an eBook, join your email list, or something else – is one of the keys to becoming a successful marketer.
While it’s one thing to write headlines or introductions that hook a reader, it’s an entirely different ball game to make these readers take action after reading your copy. To make your audience or readers take action, you need to pay more than the usual attention to creating a compelling call to action (CTA) .
We’re going to share real-life examples of CTAs you can use to improve your conversions and grow your business. You’ll also learn why you need a strong call to action and how to write CTAs that work.
A call to action is used to prompt an audience to take a specific action.
When you think about the last time you downloaded an eBook, enrolled for an email course, or signed up for a software’s free trial, you will discover that a CTA was the final nudge that made you take action.
Common examples of CTAs you can find on websites, landing pages, emails, and ads are “Buy now,” “Subscribe,” “Sign Up,” and “Learn More”. These CTAs serve as a bridge between your audience and conversion.
Many marketers make the mistake of thinking that CTAs are not necessary, especially since a call to action only takes up a small part of their website, email, or landing page. They also imagine that slapping common CTA examples like “Buy Now” or “Subscribe” on their copy would convert well for them.
But the truth is that your conversions would tank if you don’t create strong CTAs. Why? The average daily time spent on social media in 2020 was 145 minutes compared to only 111 minutes in 2015 – meaning people now consume more content than ever before. As a marketer, this means you’re literally in direct competition for people’s attention against Zoom calls, TikTok, Netflix, Instagram, and other social platforms.
In a world where attention spans are lower because of the many content and information channels available today, you’d be doing a disservice to your readers if you don’t use strong CTAs. A good CTA should grab people’s attention , make them notice what they stand to gain, and prompt them to take action.
So how can you create a strong call to action? First, you need to set the right foundation.
No builder sets out to build a house without having a plan or laying the foundation. Similarly, you need to set the foundation for your CTAs before you begin writing.
Here are two questions that can help you lay the groundwork:
When writing CTAs, start with an end goal in mind. What action do you want your audience to take? Do you want them to sign up for your newsletter? Book a demo? Buy your products?
Whatever the goal is, it should be specific and straightforward. Don’t bombard your audience with too many options at once. Offering several choices confuses the audience and hurts your conversion rate opportunity.
Knowing your audience goes deeper than creating a random “Marketing Mary” persona. You need to understand your audience’s fears and desires well. Once you’ve identified who your audience is and what you want them to do, it’s time to start writing your CTA.
While there are no set or rigid rules when creating CTAs, a few principles can help you write strong CTAs. These principles work whether you’re writing a call to action for your websites, ads, social media captions, or emails.
A fold is the part of your website that visitors see before they start scrolling.
It’d be a waste of website real estate to hide your call to action in a place other than the first part of your website that visitors see. You can still use images, logos, and other graphics along with your CTA above the fold.
In 1978, Harvard professor Ellen Langer carried out a study that showed the power of using the word “because” . The study was conducted in front of a busy copy machine on the Harvard College campus.
Participants were asked to try to skip the queue using three different pitches:
The results?
The first statement without “because” got a 60% favorable response. But that response was dwarfed by the 94% and 93% favorable responses from the other two pitches that used “because”.
Instead of just telling people to do something, tell them why they should do it.
Like telling your audience why they should do something, a call to value helps hammer on the benefits your audience can get from taking a particular action. Don’t say “Shop now” when you could say “Shop now and get 30% off of your order.”
Remember how you always rushed your assignment the night before you had to submit it? Without a submission deadline, you probably wouldn’t have completed as many assignments as you did in high school. The same thing happens with your marketing messages.
Without a sense of urgency, your audience would most likely not take any form of action. To create a sense of urgency, you can use phrases like “limited offer,” “now,” “XXX seats left” in your CTAs.
Your CTA should also make your audience fear that they’ll miss out on something if they don’t act quickly.
Don’t try to be too smart or witty by using phrases or words your audience doesn’t know. Nobody is going to hand you a medal for lacing your call to action and messaging with big words. Instead, use words, phrases, and terms that your audience uses in their daily conversations.
A compelling call to action uses powerful words and phrases. Here’s a list of powerful words and phrases you can use in your CTA:
The way your call to action appears on a mobile phone differs from how it appears on a desktop. Make sure you optimize your CTA buttons to match the different devices your audience uses.
Social proof, no matter how small, goes a long way into making your CTAs work. In a world where everyone claims to be the best, social proof helps your audience see that you’re not the one tooting your horn.
Social proof could be in the form of big company or client logos, star ratings from review sites, testimonials from customers, or some stats like the number of email subscribers you have.
No rule book says that your CTA needs to be a specific length. The length of your call to action often depends on your offer and understanding of your audience. So don’t sweat it. Besides, you can always test which length works best for you.
One exciting thing about CTAs is that you can test almost everything about them to see what works. You can test your call to action’s copy, button, button size, placement, and even the colors using an effective CTA conversion strategy .
You don’t always have to start from scratch or reinvent the wheel when creating a call to action. Here are some CTA examples that can inspire you, spanning across website, email, landing page, and ad CTA examples.
Even though G2’s homepage has a couple of good CTAs, the one on the header navigation bar stands out for many reasons.
First, it catches the eye immediately because its color scheme contrasts with the background and the rest of the page. It also contains the word “Free,” a word everyone loves to hear.
The use of figures and a clear benefit in the “Reduce your software costs by 18% overnight” line also makes clicking the CTA a no-brainer.
Customers want to know what they’ll be getting before they click anything on your site. Ahrefs could have conveniently made their CTA read “Start a 7-day trial” without mentioning the $7 part.
While this can cause more visitors to click on the CTA, only a small percentage of them would proceed after hitting a paywall. If your audience has to pay before using your tool, clarify it in the call to action.
“Learn more” is one of the most common CTAs on websites. While it may not work for everyone, it works well for Apple...well, because they’re Apple. Since they’re already on top of their audiences’ minds, Apple doesn’t need to say much to move people to action.
You’d also notice that although the call to action isn’t a button, it’s still easily identifiable because its color differs from the rest of the text.
Click A Tree’s website design looks clean and on-brand. The image choice clearly shows what the organization is all about. The use of brown (earth) and green (leaves) as their colors also points to the organization’s mission to plant more trees.
All these elements combine to make the “Plant now” CTA work. “Now” also creates a sense of urgency.
Many company websites, especially SaaS companies, use the “Get started” CTA. However, Webflow takes it a step further by adding “ it’s free” at the end of their CTA.
This little addition helps resolve some objections around pricing that may come up in a visitor’s mind.
Over the years, Tarzan Kay has built a successful business through email marketing. And with her website headline, she shows visitors what they would get when they click the CTA button.
Yes, that giant CTA button. Although the button is hard to miss, it’s not pushy or salesy. Instead, it gives visitors the feeling that they would be gaining front seat rows to see how email marketing can work for them.
Want to know what’s better than getting a week-long free trial? Getting 30 days free.
Peloton uses the “Get 30 days free” CTA to attract and convert visitors who want to get fit. This CTA is excellent because 30 days is more than enough time for a person to tell whether Peleton’s program is working for them or not.
It’s not only in your homepage headline that you can highlight your products or services’ most significant benefits. You can and should use these benefits in your call-to-action copy too. Winning is something anyone who plays games wants to achieve. And Metafy here brilliantly highlights this with their “Start winning more” CTA.
Like we mentioned earlier, knowing your audience is vital to writing strong CTAs. Here, Pedro clearly defines that he serves SaaS companies that have trouble converting visitors into customers.
SaaS business owners know that a small percentage change (say 5% uptick) in their conversions can blow their revenue out of the water. Pedro knows this too, and that’s why his CTA offering a free strategy session (emphasis on free) looks like a steal.
Let’s start with the classic “Subscribe to our newsletter”.
Although many companies have email sign-up boxes that use this CTA, these companies often offer zero motivation to make their audience actually subscribe. Really Good Emails gives their visitors compelling reasons why they should subscribe to their email list.
Black Friday deals come and go every year, and almost everyone with an email gets bombarded by deals from different companies.
To help their customers make the most of these deals, Bluehost uses a simple “Start saving” CTA. This call to action works because it offers a clear benefit. Thanks to the button’s deep blue color on a lighter background, it’s also hard to miss.
Many customers would rather pay $10 monthly instead of $100 per year, even though the yearly subscription cost less in the long run.
In this email CTA example, Bannersnack not only highlights that customers would be saving 45% if they move to a yearly subscription. But they also mention other benefits like “No more missed payment” and “no more worries”.
HBOmax is a video streaming platform . And it’s only right that they use a “Start streaming” CTA in their emails.
While the CTA is not super creative, they did make it stand out by using different colors for the CTA button and the background.
ClickUp is a time and project management tool for big and small businesses.
Their email pop-up box decided to ditch the traditional “join our newsletter” and use “Get more time” instead.
Why does this work? Anyone interested in gaining back more time would be interested in the “Get more time” CTA. Besides bringing their value upfront, ClickUp also uses social proof (by displaying company logos) and a cheeky “No, I want to waste one day per week” line beside their call to action.
In this email, Vimeo announces its new features that allow users to create and showcase videos online.
Instead of focusing on themselves, Vimeo used a CTA that focuses on the reason why people use Vimeo in the first place: to create.
It’s time to get to work, now that you’ve seen CTA examples that can inspire you to create a call to action that converts more of your audience into leads and customers.
Before you write, keep in mind to know your audience well and the specific action you want them to take. Your CTAs should be above the fold, start with powerful words, create a sense of urgency, have some form of social proof, and tell people why they need to take action.
Use marketing software to help elevate your call to action game, acquire more leads, and close more sales.
Nathan is a B2B SaaS content writer . When he’s not helping software brands build more authority, generate better traffic, or convert more leads, you’ll find him binging on Marvel’s latest movies.
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Essay conclusion generator.
Captivating your readers until the very end is a crucial goal in essay writing. The conclusion holds the power to leave a lasting impression, reinforcing your arguments and providing a sense of closure. In this article, we will delve into the art of crafting essay conclusions that resonate with your audience. Whether you’re a student seeking guidance or a seasoned writer in search of inspiration, this comprehensive guide will equip you with the tools to master the art of concluding your essays effectively.
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An essay conclusion serves as the final segment of your written composition. It brings together all the ideas, arguments, and evidence presented throughout the essay and synthesizes them into a concise and coherent final statement. Think of it as the grand finale that encapsulates your main points and leaves a lasting impression on your readers.
To create a compelling essay conclusion, follow these step-by-step guidelines
Begin by restating your thesis statement, reminding readers of the central argument you have been supporting throughout your essay. However, avoid repeating it verbatim. Instead, rephrase it to maintain reader engagement.
Provide a succinct summary of the key points and arguments discussed in the body paragraphs. Focus on the most significant aspects while maintaining a logical flow. Avoid introducing new information or ideas at this stage.
Highlight the broader implications of your essay’s topic and the relevance of your arguments in a wider context. Convey the importance of your findings and their potential impact on the subject matter or the reader’s perspective.
Create an emotional connection with your readers by emphasizing the significance of your topic or appealing to their values and beliefs. Stirring emotions can leave a lasting impact and make your conclusion more memorable.
Depending on the nature of your essay, conclude with a call to action or a thoughtful recommendation that encourages readers to consider further action or reflection on the topic. This can inspire them to continue exploring or take specific steps related to the subject matter.
The length of an essay conclusion varies depending on the overall length of your essay. As a general guideline, aim for a conclusion that is concise yet comprehensive, spanning approximately 10-15% of your total essay length.
Avoid introducing new information or arguments in your conclusion. Instead, focus on summarizing and reinforcing the ideas already presented, providing a sense of closure to your essay.
To make your essay conclusion more impactful, strive for clarity, emotional resonance, and a sense of closure. Utilize strong language, vivid imagery, and rhetorical devices to leave a lasting impression on your readers.
Just as every book needs a captivating ending to satisfy its readers, your essay deserves a conclusion that lingers in the minds of your audience. By employing the strategies discussed here, you can transform your essay conclusions into thought-provoking reflections, leaving your readers with a sense of fulfillment and a desire to explore your ideas further.
If you’re hungry for more examples and guidance, here are some related articles to inspire you:
Remember, the conclusion is your final chance to leave a lasting impact on your readers. Mastering the art of essay conclusions will undoubtedly elevate your writing and captivate your audience. So, go forth and craft memorable endings that resonate with the hearts and minds of your readers.
Text prompt
Write an essay conclusion on the future of space exploration.
Develop an essay conclusion on the long-term effects of the internet on human cognition.
Home — Essay Samples — Nursing & Health — Teenage Suicide — Persuasive Speech on Teenage Suicide
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IMAGES
VIDEO
COMMENTS
Topic sentence: Introduce the main idea. Evidence: Support your argument with facts, statistics, or quotes. Counterarguments: Address opposing views. Rebuttal: Refute the counterarguments. Conclusion. Restate your thesis. Summarize key points. Call to action: Encourage the reader to take action or think differently.
Ultimately, A/B testing and experimentationwill help you uncover your purpose's perfect call to action. Use these examples as a jumping-off point, and tweak and test as appropriate. 1. Pipedrive removes barriers to conversion. One of the biggest factors preventing readers from converting is the unknown.
A well constructed and delivered presentation changes minds and ignites action. Yet, there's a key part of a presentation that doesn't get mentioned enough — the call to action or CTA — and, a clear CTA creates a critical turning point in your presentation (or any other form of persuasive communications too).. The call to action which comes right before the end of a persuasive speech ...
Call to action. Works Cited. Components of an argumentative essay Argumentative essay introduction. The introduction sets the tone for the entire paper and introduces the argument. In general, the first paragraph(s) should attract the reader's attention, provide relevant context, and conclude with a thesis statement.
But more than that, a call to action—like any good sales closer—acts as a climax to the pitch. It serves the same function as a joke's punchline, and without a CTA, the visitor is left in a sort of directionless limbo. A good CTA not only signals that the pitch is over; it also recommends the next course of action.
An argumentative essay presents a specific claim or argument and supports it with evidence and reasoning. Here's an outline for an argumentative essay, along with examples for each section: 3. 1. Introduction: Hook: Start with a compelling statement, question, or anecdote to grab the reader's attention.
An argumentative essay comprises five essential components: 1. Claim. Claim in argumentative writing is the central argument or viewpoint that the writer aims to establish and defend throughout the essay. A claim must assert your position on an issue and must be arguable. It can guide the entire argument.
Make a claim. Provide the grounds (evidence) for the claim. Explain the warrant (how the grounds support the claim) Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives. The Toulmin model is a common approach in academic essays.
An argumentative essay attempts to convince a reader to agree with a particular argument (the writer's thesis statement). The writer takes a firm stand one way or another on a topic and then uses hard evidence to support that stance. An argumentative essay seeks to prove to the reader that one argument —the writer's argument— is the ...
Customize your call-to-action for each person. 1. Make your call-to-action clear and direct. Don't hint. Don't imply. Don't suggest. It's not a whisper-to-think-about- action; it's a call-to -action. Use direct language, and eliminate wishy-washy phrases. Instead of "Maybe you could think about joining…", say "Join…".
Argumentative Essay Example 2. Malaria is an infectious disease caused by parasites that are transmitted to people through female Anopheles mosquitoes. Each year, over half a billion people will become infected with malaria, with roughly 80% of them living in Sub-Saharan Africa.
7. Avocado Green Mattress. Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses. The call to action is "Shop Zero Waste" is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment.
Argumentative essay formula & example. In the image below, you can see a recommended structure for argumentative essays. It starts with the topic sentence, which establishes the main idea of the essay. Next, this hypothesis is developed in the development stage. Then, the rebuttal, or the refutal of the main counter argument or arguments.
Secondly, it lets the writer figure out what evidence suits what argument most. Before writing, draft your essay first. Put examples, facts, etc. in the right parts of the paper. Then, write the entire text. Thirdly, an outline provides a perfect opportunity to change the essay's parts without rewriting the paper.
You can add a tangible benefit like a discount or promotion. To show readers the value of clicking, start the CTA with words like "save" or "redeem" like "Save 15% by calling today!". Or you can combine a USP and CTA in a single statement to persuade potential customers to take action.
Tips for Writing a Well-Written Argumentative Essay. Introduce your topic in a bold, direct, and engaging manner to captivate your readers and encourage them to keep reading. Provide sufficient evidence to justify your argument and convince readers to adopt this point of view. Consider, include, and fairly present all sides of the topic.
Demonstrate exactly what your CTA will deliver and how. . 3. Create a sense of urgency. Include phrases like "limited time offer" and "for today only" to motivate users to act. Pair these with action-oriented words like "subscribe" and "download" to encourage a particular action. . 4. Consider your target audience.
The classical argument is made up of five components, which are most commonly composed in the following order: Exordium - The introduction, opening, or hook. Narratio - The context or background of the topic. Proposito and Partitio - The claim/stance and the argument. Confirmatio and/or Refutatio - positive proofs and negative proofs of ...
Lesson Learned: Write a blog post that connects into your product or service. Then end the post with an informal call to action to work with you to resolve the problems you just outlined in your post and link to content that introduces your offering. 5. Wistia Embeds Calls To Action In Videos.
Call to Action or Final Thought: End with a thought-provoking statement, question, or call to action that encourages further thinking or action on the topic. The Best Example of Argumentative Essay. Title: The Necessity of Environmental Conservation. Introduction The planet's environmental health is a concern that affects all of humanity ...
This call to action works because it offers a clear benefit. Thanks to the button's deep blue color on a lighter background, it's also hard to miss. 12. Go pro yearly and save 45%. Many customers would rather pay $10 monthly instead of $100 per year, even though the yearly subscription cost less in the long run.
Delve into self-reflection with 7+ Self Evaluation Essay Examples in PDF. Craft persuasive arguments with an Argument Essay. For a comprehensive understanding of essay writing, refer to 21+ Essay Writing Examples in PDF. Remember, the conclusion is your final chance to leave a lasting impact on your readers. Mastering the art of essay ...
The issue of teenage suicide has become a growing concern in our society. The tragic loss of young lives to suicide has prompted a call to action to address this pressing issue.