Introduce the topic.
Provide background information.
Present the thesis statement or main argument.
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An argumentative essay presents a specific claim or argument and supports it with evidence and reasoning. Here’s an outline for an argumentative essay, along with examples for each section: 3
1. Introduction :
Example: “Did you know that plastic pollution is threatening marine life at an alarming rate?”
Example: “Plastic pollution has become a global environmental concern, with millions of tons of plastic waste entering our oceans yearly.”
Example: “We must take immediate action to reduce plastic usage and implement more sustainable alternatives to protect our marine ecosystem.”
2. Body Paragraphs :
Example: “The first step towards addressing the plastic pollution crisis is reducing single-use plastic consumption.”
Example: “Research shows that plastic straws alone contribute to millions of tons of plastic waste annually, and many marine animals suffer from ingestion or entanglement.”
Example: “Some argue that banning plastic straws is inconvenient for consumers, but the long-term environmental benefits far outweigh the temporary inconvenience.”
Example: “Having addressed the issue of single-use plastics, the focus must now shift to promoting sustainable alternatives.”
3. Counterargument Paragraph :
Example: “While some may argue that individual actions cannot significantly impact global plastic pollution, the cumulative effect of collective efforts must be considered.”
Example: “However, individual actions, when multiplied across millions of people, can substantially reduce plastic waste. Small changes in behavior, such as using reusable bags and containers, can have a significant positive impact.”
4. Conclusion :
Example: “In conclusion, adopting sustainable practices and reducing single-use plastic is crucial for preserving our oceans and marine life.”
Example: “It is our responsibility to make environmentally conscious choices and advocate for policies that prioritize the health of our planet. By collectively embracing sustainable alternatives, we can contribute to a cleaner and healthier future.”
A claim is a statement or proposition a writer puts forward with evidence to persuade the reader. 4 Here are some common types of argument claims, along with examples:
Understanding these argument claims can help writers construct more persuasive and well-supported arguments tailored to the specific nature of the claim.
If you’re wondering how to start an argumentative essay, here’s a step-by-step guide to help you with the argumentative essay format and writing process.
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Here are eight strategies to craft a compelling argumentative essay:
Let’s consider a sample of argumentative essay on how social media enhances connectivity:
In the digital age, social media has emerged as a powerful tool that transcends geographical boundaries, connecting individuals from diverse backgrounds and providing a platform for an array of voices to be heard. While critics argue that social media fosters division and amplifies negativity, it is essential to recognize the positive aspects of this digital revolution and how it enhances connectivity by providing a platform for diverse voices to flourish. One of the primary benefits of social media is its ability to facilitate instant communication and connection across the globe. Platforms such as Facebook, Twitter, and Instagram break down geographical barriers, enabling people to establish and maintain relationships regardless of physical location and fostering a sense of global community. Furthermore, social media has transformed how people stay connected with friends and family. Whether separated by miles or time zones, social media ensures that relationships remain dynamic and relevant, contributing to a more interconnected world. Moreover, social media has played a pivotal role in giving voice to social justice movements and marginalized communities. Movements such as #BlackLivesMatter, #MeToo, and #ClimateStrike have gained momentum through social media, allowing individuals to share their stories and advocate for change on a global scale. This digital activism can shape public opinion and hold institutions accountable. Social media platforms provide a dynamic space for open dialogue and discourse. Users can engage in discussions, share information, and challenge each other’s perspectives, fostering a culture of critical thinking. This open exchange of ideas contributes to a more informed and enlightened society where individuals can broaden their horizons and develop a nuanced understanding of complex issues. While criticisms of social media abound, it is crucial to recognize its positive impact on connectivity and the amplification of diverse voices. Social media transcends physical and cultural barriers, connecting people across the globe and providing a platform for marginalized voices to be heard. By fostering open dialogue and facilitating the exchange of ideas, social media contributes to a more interconnected and empowered society. Embracing the positive aspects of social media allows us to harness its potential for positive change and collective growth.
Writing a winning argumentative essay not only showcases your ability to critically analyze a topic but also demonstrates your skill in persuasively presenting your stance backed by evidence. Achieving this level of writing excellence can be time-consuming. This is where Paperpal, your AI academic writing assistant, steps in to revolutionize the way you approach argumentative essays. Here’s a step-by-step guide on how to use Paperpal to write your essay:
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The length of an argumentative essay can vary, but it typically falls within the range of 1,000 to 2,500 words. However, the specific requirements may depend on the guidelines provided.
You might write an argumentative essay when: 1. You want to convince others of the validity of your position. 2. There is a controversial or debatable issue that requires discussion. 3. You need to present evidence and logical reasoning to support your claims. 4. You want to explore and critically analyze different perspectives on a topic.
Argumentative Essay: Purpose : An argumentative essay aims to persuade the reader to accept or agree with a specific point of view or argument. Structure : It follows a clear structure with an introduction, thesis statement, body paragraphs presenting arguments and evidence, counterarguments and refutations, and a conclusion. Tone : The tone is formal and relies on logical reasoning, evidence, and critical analysis. Narrative/Descriptive Essay: Purpose : These aim to tell a story or describe an experience, while a descriptive essay focuses on creating a vivid picture of a person, place, or thing. Structure : They may have a more flexible structure. They often include an engaging introduction, a well-developed body that builds the story or description, and a conclusion. Tone : The tone is more personal and expressive to evoke emotions or provide sensory details.
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Ready for your marketing campaigns to actually drive results? We’ll show you how to motivate your audience with a killer call to action.
You know how they say a closed mouth doesn’t get fed? If you want someone to do something, you gotta ask for it. Writing a killer call to action (CTA) is one strategy to get what you want.
Whether you’re trying to get people to buy your products, sign up for your emails, or join your cult, crafting the perfect call to action is essential for success.
But how do you write a call to action that stands out from the crowd and actually drives results? In this blog post, we’ll show you how to motivate with some powerful examples of moving calls to action and tips on writing them yourself.
Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. No tricks or boring tips—just simple, easy-to-follow instructions that really work.
A call to action is a word or phrase that prompts action. It is a marketing term to describe urging your audience to act in a certain way.
A call to action can appear as a clickable button or simply as a piece of text. Call-to-action buttons and phrases can appear at any place in the user journey that you want to direct your audience.
Let’s say you’re trying to sell a pair of shoes on Instagram, and you’re crafting clear social media CTAs . You might have a call to action at the end of your social post caption that says, “Click the link in our bio.” The link in your bio could lead to a product page with information about the shoes on it. The call to action on this page would be an “Add to shopping cart” button.
CTAs aren’t just for social media. They can also appear in emails for an email marketing campaign, on paid ads, at the end of a blog post, and on landing pages.
CTAs are common in print marketing, too — think billboards or flyers that scream “Call Now!”
You’ll see plenty of CTAs around, but there are a few tried and tested phrases on repeat.
These common CTAs are uncomplicated phrases that tell your user exactly what to do and what they can expect once they follow through. There’s power in simplicity, which is why you’ll see these words used over and over again.
Some of the most common CTAs are:
A well-crafted call to action serves as a bridge or a well-lit path. It guides your user where you want them to go. Which, if your business plan is in the right place, will be toward your goals.
A strong CTA will grab customers’ attention and incentivize them to take the decisive step necessary to achieve their goals. Effective CTAs give customers confidence in your business. They can communicate security, trustworthiness, and convenience, all of which can increase conversions or drive traffic where you want it to go.
Calls to action can also combat decision fatigue. When someone has too many options, they can become overwhelmed by choice. CTAs can help cut through decision confusion by giving your reader a direct command. Now, go read the best practices for creating effective CTAs.
Much like cutting your bangs, there’s a right way and a wrong way to go about creating CTAs. You’ll need to consider things like copywriting, design, visuals, and placement on a webpage.
It might seem like a lot, but we’ve got you covered with the handy best practice list below!
The CTA should be concise and lay out a clear request for the customer, whether that be for them to join a mailing list or purchase a product or service. Don’t write your reader a paragraph with the CTA buried within it; you want them to be able to immediately know where they should go.
Source: Squarespac e
People don’t scour your web page. They don’t read every word, and they certainly don’t like searching for something. If your CTA isn’t immediately obvious, you will lose your viewer’s interest in seconds. Remember, a competitor is likely doing the same thing you are, and your customers are spoilt for choice.
Make your call-to-action buttons or phrases clearly visible on your page. You can tailor your imagery or site design to point to the CTA for added visibility. Take Fashion Nova, for example. Here, the banner model’s body points toward the Shop Now CTA.
Source: Fashion Nova
A great way to make sure people can see your CTA is to surround it with white space.
Don’t be scared of white space on your website! It allows your viewers to breathe in between content and can highlight important information.
Surrounding your button CTA with white space makes it pop.
Source: West Elm
Stop signs are red for a reason. They pop out among cityscapes or the countryside because that bright, arresting red isn’t at risk of blending in. Do the same for your CTA button colors.
Keep in mind that you shouldn’t veer away from your brand colors. A secondary brand color can do the job well. (And if you want to know more about brand colors and a consistent style guide , we’ve got you covered.)
Source: McDonald’s
Where you place your call-to-action buttons matters a great deal. You want to consider the natural flow of your user’s journey. You’ll have some users who immediately want to get shopping or head to the next page, and you’ll have users who want to scroll through your landing page before moving on.
A call to action should be placed under your header and at the bottom of your page. You want to capture people immediately (if they’re willing) and give those who need a bit more time another opportunity to hit that CTA at the bottom.
Source: Squarespace
Supporting text is the content that comes before or in between your CTAs. It can be blog content, email body copy, the text on your website, or any copy that supports your CTA.
This extra information is your opportunity to show your audience the benefit that befalls them when they click your CTA.
For example, maybe you’re trying to get an audience to sign up for your email newsletter. If you want to convince people to hand over their email addresses, you’ll have to tell them what that newsletter will do for them.
A copywriting newsletter might say something like, “We sift through thousands of copywriting samples and pull only the best for you to repurpose for your own use. Plus, we tell you exactly why they work, so you don’t have to spend time puzzling through strategy. Impress your clients, save time, and look like an expert. Sign up today.”
The supporting copy highlights benefits so the call to action feels extra compelling. The reader knows exactly what to expect when they sign up for the email newsletter and how it will benefit them.
Aside from benefit-forward supporting text, the rest of your copywriting needs to be on point. Everything, from your site headers to your social posts, needs to be in your brand voice and speak directly to your audience.
Don’t forget to pay attention to the language you’re using both in and around your calls to action. Powerful words strike a chord with your audience’s emotions. White-hot CTA copy is an explosive way to skyrocket your ROI. (See what I did there?)
That being said, don’t confuse your audience. While your surrounding text can be full of powerful language, your CTAs need to be clear so your audience knows where they are headed. “Take the Quiz” or “Shop Now” gives your audience everything they need to know about where the button leads.
Source: Qunol
The only way to really know if you’re using the best version of your CTA is to test it. Running A/B tests on your calls to action will show you which strategy performs the best.
It’s a simple method: You change one element (like your copy, placement, or colors) and let it run for a set amount of time. Then, see how it compares to the previous version.
Now that you know what to do, it’s time to check out what others are doing! Get inspiration for your next CTA from the examples below.
Oh, how we love a good mystery! Whether it’s a cheesy crime drama or a surprise gift from a company, there’s something about not knowing what you might get that is just so enticing.
Glossier’s “It’s a mystery!” CTA makes us itchy to click that button just to see what’s on the other side.
Source: Glossier
Article uses color to its advantage with the website’s call-to-action buttons. Their secondary brand color is a bright coral, which you can see is used for the “Add to cart” CTA button.
It’s clear, eye-catching, and concise, everything a great CTA button should be.
Source: Article
Coco & Eve’s email marketing campaign uses a discount code as a CTA. Who doesn’t love saving money? Incorporating your discount code into your CTA is a clever way to get people to click.
Source: Coco & Eve’s email campaign
While this strategy worked well in Coco & Eve’s email campaign, they ran into CTA limitations on other platforms, like Facebook. If you’re advertising on LinkedIn or Facebook, you’ll know that the apps force you to use a set of standard CTA copy on the buttons.
While this poses some limitations, you can still add supporting text that motivates your audience to click. Below, Coco & Eve included the discount code on the imagery instead, which is just one of many clever ways to go about Facebook advertising .
Source: Coco & Eve on Facebook
Twitter’s “Tweet” CTA uses its own brand-specific language. Before the rise of social media, if you had told someone to tweet something, you’d be met with a blank stare. (We’ve come since 2006, truly.)
To do this yourself, just create a globally-used platform that makes birdsong synonymous with snippets of thought. Easy.
Source: Twitter
Tushy uses social proof as supporting text in its Instagram story ad . The “100,000+ 5 Star reviews” statement below serves to motivate others to grab a Tushy. Social proof is one of those marketing tactics that just works. People look to other people to determine what’s hot and what’s not.
Social proof works a lot like the bandwagon effect , a kind of cognitive bias. The bandwagon effect is pretty much exactly like it sounds; when a majority of people like or endorse something, it’s often picked up by others. And, with 100,000 5-star reviews called out, Tushy is using the bandwagon effect to its full advantage below.
Source: Tushy on Instagram
NatGeo dangles a free trial in its Instagram ad, one of many effective call-to-action ideas you can shamelessly steal. Although, when so many people are doing it and finding success, is it really stealing?
Source: NatGeo on Instagram
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Colleen Christison is a freelance copywriter, copy editor, and brand communications specialist. She spent the first six years of her career in award-winning agencies like Major Tom, writing for social media and websites and developing branding campaigns. Following her agency career, Colleen built her own writing practice, working with brands like Mission Hill Winery, The Prevail Project, and AntiSocial Media.
If you want your audience to do something, you can’t just hope and hint. You need a good social media call to action.
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What is an argumentative essay.
An argumentative essay requires the writer to investigate a specific topic by collecting and evaluating evidence to establish a position on the subject matter.
When preparing to compose a good argumentative essay, utilize the following steps:
Step 1: Select a topic.
Step 2: Identify a position.
Step 3: Locate appropriate resources.
Step 4: Identify evidence supporting the position. ( NOTE: If there is little evidence in support of the claim, consider re-examining the main argument.)
When gathering evidence, use credible sources . To determine the credibility of the source, consider authority, currency, accuracy, and objectivity:
Who is the author ? Are they an expert in the field? Has a reputable publisher published the work?
How current is the information in the source? Does the currency of the source matter? Does the age of the source impact the content? Is there newer information that disproves the source’s information?
Can other sources verify the accuracy of the information? Does the information contradict that found in other commonly accepted sources?
Is there any evidence of bias, or is the source objective ? Is the research sponsored by an organization that may skew the information?
The following are typically recognized as providing appropriate, credible research material:
Peer-reviewed journals/research papers
Government agencies
Professional organizations
Library databases
Reference books
Writers should avoid using the following sources:
Social media posts
Out-of-date materials
Step 5: Utilize the research to determine a thesis statement that identifies the topic, position, and support(s).
Step 6: Use the evidence to construct an outline, detailing the main supports and relevant evidence.
After gathering all of the necessary research, the next step in composing an argumentative essay focuses on organizing the information through the use of an outline:
Introduction
Attention Grabber/Hook
Background Information: Include any background information pertinent to the topic that the reader needs to know to understand the argument.
Thesis: State the position in connection to the main topic and identify the supports that will help prove the argument.
Topic sentence
Identify evidence in support of the claim in the topic sentence
Explain how the evidence supports the argument
Evidence 3 (Continue as needed)
Support 2 (Continue as needed)
Restate thesis
Review main supports
Concluding statement
Invite the audience to take a specific action.
Identify the overall importance of the topic and position.
Regardless of the writer’s topic or point of view, an argumentative essay should include an introductory paragraph, body paragraphs, a conclusion, and works cited.
Background information
Body Paragraphs
Analysis of evidence
Rephrased thesis
Review of main ideas
Call to action
Works Cited
The introduction sets the tone for the entire paper and introduces the argument. In general, the first paragraph(s) should attract the reader’s attention, provide relevant context, and conclude with a thesis statement.
To attract the reader's attention , start with an introductory device. There are several attention-grabbing techniques, the most common of which consist of the following:
The writer can emphasize the topic’s importance by explaining the current interest in the topic or indicating that the subject is influential.
Pertinent statistics give the paper an air of authority.
There are many reasons for a stimulating statement to surprise a reader. Sometimes it is joyful; sometimes it is shocking; sometimes it is surprising because of who said it.
An interesting incident or anecdote can act as a teaser to lure the reader into the remainder of the essay. Be sure that the device is appropriate for the subject and focus of what follows.
Provide the reader with relevant context and background information necessary to understand the topic.
Conclude with a thesis statement that identifies the overall purpose of the essay (topic and position). Writers can also include their support directly in the thesis, which outlines the structure of the essay for the reader.
Avoid the following when writing the introduction to argumentative writing:
Starting with dictionary definitions is too overdone and unappealing.
Do not make an announcement of the topic like “In this paper I will…” or “The purpose of this essay is to….”
Evidence supporting or developing the thesis should be in the body paragraphs, not the introduction.
Beginning the essay with general or absolute statements such as “throughout history...” or “as human beings we always...” or similar statements suggest the writer knows all of history or that all people behave or think in the same way.
The thesis statement is the single, specific claim the writer sets out to prove and is typically positioned as the last sentence of the introduction . It is the controlling idea of the entire argument that identifies the topic, position, and reasoning.
When constructing a thesis for an argumentative paper, make sure it contains a side of the argument, not simply a topic. An argumentative thesis identifies the writer’s position on a given topic. If a position cannot be taken, then it is not argumentative thesis:
Topic: Capital punishment is practiced in many states.
Thesis: Capital punishment should be illegal.
While not always required, the thesis statement can include the supports the writer will use to prove the main claim. Therefore, a thesis statement can be structured as follows:
TOPIC + POSITION (+ SUPPORTS)
No Supports: College athletes (TOPIC) should be financially compensated (POSITION).
Supports: College athletes (TOPIC) should be financially compensated (POSITION) because they sacrifice their minds and bodies (SUPPORT 1), cannot hold
Body paragraphs can be of varying lengths, but they must present a coherent argument unified under a single topic. They are rarely ever longer than one page, double-spaced; usually they are much shorter.
Lengthy paragraphs indicate a lack of structure. Identify the main ideas of a lengthy paragraph to determine if they make more sense as separate topics in separate paragraphs.
Shorter paragraphs usually indicate a lack of substance; there is not enough evidence or analysis to prove the argument. Develop the ideas more or integrate the information into another paragraph.
The structure of an argumentative paragraph should include a topic sentence, evidence, and a transition.
The topic sentence is the thesis of the paragraph that identifies the arguable point in support of the main argument. The reader should know exactly what the writer is trying to prove within the paragraph by reading the first sentence.
The supporting evidence and analysis provide information to support the claim. There should be a balance between the evidence (facts, quotations, summary of events/plot, etc.) and analysis (interpretation of evidence). If the paragraph is evidence-heavy, there is not much of an argument; if it is analysis-heavy, there is not enough evidence in support of the claim.
The transition can be at the beginning or the end of a paragraph. However, it is much easier to combine the transition with the concluding observation to help the paragraphs flow into one another. Transitions in academic writing should tell the reader where you were, where you are going, and relate to the thesis.
Some essays may benefit from the inclusion of rebuttals to potential counterarguments of the writer’s position.
The conclusion should make readers glad they read the paper. It can suggest broader implications that will not only interest readers but also enrich their understanding in some way. There are three aspects to follow when constructing the conclusion: rephrase the thesis, synthesize information, and call the reader to action.
Rephrased the thesis in the first sentence of the conclusion. It must be in different words; do not simply write it verbatim.
Synthesize the argument by showing how the paper's main points support the argument.
Propose a course of action or a solution to an issue. This can redirect the reader's thought process to apply the ideas to their life or to see the broader implications of the topic.
Avoid the following when constructing the conclusion:
Beginning with an unnecessary, overused phrase such as "in conclusion," "in summary," or "in closing;" although these phrases can work in speeches, they come across as trite in writing
Introducing a new idea or subtopic in the conclusion
Making sentimental, emotional appeals that are out of character with the rest of the paper
Including evidence (quotations, statistics, etc.) that should be in the body of the paper
Examples of argumentative essays vary depending upon the type:
Academic essays differ based upon the topic and position. These essays follow a more traditional structure and are typically assigned in high school or college. Examples of academic argumentative essay topics include the following:
Advantages or disadvantages of social media
Animal testing
Art education
Benefit or detriment of homework
Capital punishment
Class warfare
Immigration
School uniforms
Universal healthcare
Violence in video games
Argumentative literary essays are typically more informal and do not follow the same structure as an academic essay. The following are popular examples of argumentative literary essays:
“Letter from Birmingham Jail” by Martin Luther King, Jr.
“Death of the Moth” by Virginia Woolf
“Shooting an Elephant” by George Orwell
“Thoughts for the Times on War and Death” by Sigmund Freud
“Does the Truth Matter? Science, Pseudoscience, and Civilization” by Carl Sagan
“Self-Reliance” by Ralph Waldo Emerson
My Speech Class
Public Speaking Tips & Speech Topics
Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.
Writing a good persuasive essay can help convince others of a point that means a lot to you. It can be anything from an environmental crisis to something as simple as the importance of ebooks to the modern reader. But how do you write a persuasive essay? Where do you even start? Right here! I’ll explain everything you need to know and even show you an example of a persuasive essay.
Persuasive essays are meant to convince someone or a group of people to agree with you on a certain topic or point of view. As the writer, you’ll use definitive evidence, simple reasoning, and even examples to support your argument and persuade them to understand the point of the essay.
Believe it or not, you’ll have to form convincing arguments throughout real life. This could be in the form of college essays or academic essays, speeches for debate club that requires a valid argument, or even presenting an idea for change to your town council.
An argumentative essay presents an argument on a specific topic and tries to persuade people to accept that argument as valid. It uses evidence, logic, and sometimes counterarguments to support the main point.
A persuasive essay is similar but presents an argument and focuses more on appealing to the reader’s emotions and values to convince them of your point of view. Think of it as convincing vs. persuading. And, yes, persuasive essays can also use evidence, but they often rely more on personal anecdotes and moral appeals to plead their case.
Let me give you an example. I’m a content writer, but I’m also a published author. If I were going to write an argumentative essay, I’d probably choose a topic like “Do you think authors should self-edit their work?”
But if I were doing a persuasive essay with a similar angle, the topic would look more like “The benefits of self-editing for authors.” Make sense?
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Basically, the main difference between argumentative and persuasive essays is all in the emphasis placed on logic and emotion.
A decent persuasive essay should be around five or six paragraphs with double line spacing, depending on the topic, and can range from 500-2000 words in length. This includes your introduction and conclusion.
Our world is facing a crisis, and that crisis is plastic pollution! Every day, a disgusting amount of plastic waste is just dumped into our oceans, killing and harming innocent marine life and ultimately affecting the entire food chain, including us.
Even though there is a clear and present danger that plastic presents, there are still a lot of people and corporations that continue to use single-use plastics with zero regards for their impact on our environment. It’s time for people to really look around and take some responsibility.
We can make a change by learning and using environmentally friendly alternatives in our everyday lives. So, in this essay, I’ll argue that using reusable bags, water bottles, and containers is not only necessary for the health of our precious planet but also a simple and effective way to make a real difference.
As persuasive essay writers, you can write it however you like, but to follow a traditional persuasive essay structure, use this basic layout to get an effective paper:
In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the reader on the point.
If you’re stuck on some ideas of what to form your essay around, here’s a list of some popular topics to inspire you.
Any of these could be used as logical arguments. Still, to make a persuasive argument from either of them, just follow the basic persuasive essay outline examples I’ve given you.
Introduction.
In today’s age of ever-changing technology, the way we consume and experience books have changed dramatically in just a short time. While physical books were once the only option, ebooks have grown increasingly popular in recent years. In my essay, I’ll argue that, while we all still love paperbacks and hardcovers, ebooks offer so many benefits over physical books, making them the number one choice for most readers today.
Ebooks are convenient; there’s just no denying it. They’re easily accessible through devices like smartphones, tablets, and e-readers, and they allow readers to carry hundreds of books with them at all times. This makes them perfect for traveling or heading to work, or even going to the gym. Readers can now have an entire library with them without the added weight of physical books. Plus, ebooks are easily bought online with just the click of a button, further adding to their convenience.
Ebooks offer a level of customization that physical books just can’t match. For one, the font size can be adjusted for easier reading, which is great for those who have eyesight problems. The background color can also be changed from light to dark to reduce eye strain. Personally, as someone who suffers from Meniere’s disease, this is a great feature. All of these options make ebooks a great choice for people with visual impairments, neurological disorders, or reading difficulties.
Ebooks are often far cheaper than physical books, especially when purchased in bulk. You can get an entire series for a fraction of the cost of one paperback. This makes them a more accessible option for budget-conscious readers and people who simply don’t have the disposable funds for books. Also, tons of ebooks are available for free, which is a great option for readers that are looking for ways to save money but keep up with their reading habits.
626,000 tons of paper is used to produce all the books we see published every year. That’s a scary number when you consider the rate of deforestation and the state of our world in terms of global warming. We simply can’t afford to move ahead at a rate like that. Ebooks help tackle the issue because they require zero trees to produce.
In conclusion, ebooks offer endless benefits over physical books, including convenience, customization, and affordability. While physical books will always hold a special place in our hearts, you have to admit that the benefits of ebooks just can’t be ignored. For modern, busy, on-the-go readers, ebooks are the preferred choice. It’s time to embrace the digital age and make the switch to ebooks.
I hope this guide has helped you figure out persuasive essay writing and how to put together powerful arguments. Just stick to the facts and ease the reader into your point with gentle arguments that continue to prove your point. Don’t be afraid to get personal if it can help the essay and convince the reader.
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Intrigue Your Classmates: 9 Unique Ways to Commence Your Class Presentation
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Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic.
Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right.
CTA testing is paramount because it’s not always obvious what needs to happen for your business. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”
In this article, we’ll explore seven powerful CTA examples from high-performing companies. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing.
3. wordable talks results.
6. betterhelp solves three objections in just three words.
Your call to action is the prompt you give readers or users to take a desired action.
That action might be to:
CTAs are a critical component of marketing material. It’s the point where you tell your reader to do something.
CXL use them on landing pages to invite customers to trial top marketing courses:
SEO tool Clearscope invites users to join their Director of SEO in a webinar.
And revenue intelligence platform Gong uses CTAs at the end of blog posts to guide readers to additional content they may find valuable:
At the most basic level, these CTAs exist to give customers their next step in the buying journey.
A CTA in a brand awareness campaign will look entirely different from a CTA meant to drive sales at the bottom of the funnel.
Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.
Mailchimp knows, then, that the user’s search intent is to learn more about the subject of email marketing, not about Mailchimp and its features.
So, the CTA at the bottom of this blog post directs readers to related concepts, several of which are more prescriptive and action-focused than email marketing benchmarks (a powerful way to build value for the customer and to establish your brand as an authority).
The traditional answer as to why CTAs are important is that “customers don’t take action unless they’re told what to do.”
While this is true, it’s not the whole story. A strong call to action doesn’t just provide a path forward but removes any barriers or objections.
Consider the CTA “Sign up now” on a SaaS product landing page. This raises several buyer objections:
Effective CTA writing can overcome these objections simply by altering the wording.
Copper uses the copy “Try Free” to preempt and solve these objections.
The word “Free” eliminates any concerns about cost, and the addition of the term “Try” implies a trial period, so there is no risk of signing up for a lengthy contract.
CTA writing is a form of persuasive writing . Your goal is to convince readers to take a given action in as few words as possible.
A strong understanding of buyer psychology and buyer intelligence will be helpful here. You can also fast-track results with these CTA writing techniques.
Voice of Customer research uses qualitative and quantitative research to uncover the wants and needs of buyers in their own words.
Then, you’ll use these insights verbatim (or close to) in your marketing material to resonate with customer desires.
This is how Copyhackers wrote Beachway Therapy Center’s landing page to drive 400% more click-throughs on the CTA.
The group mined Amazon addiction book reviews to learn about wants and pains and note memorable phrases.
Within those reviews, they caught recurring themes and identified the messaging that resonates with their customer base. The group then applied that copy to the landing page.
Messaging strategy agency Make Mention learned that the CTA for their client, “Start with the first hour free,” was asking for too much too soon.
The group conducted online and email surveys and learned that users struggled to understand the course’s value and encountered friction because objections weren’t addressed.
Make Mention redid the page, injecting several phrases from the customers’ vocabulary, including:
They also directed the CTA button to lead to an alternative page where customers can learn more about the course.
Make Mention helped customers get more information before asking for the sale, and critically, they used the language customers use. This tweak boosted conversions on the CTA button by over 66%, leading to more check-outs from the Curriculum page than the Pricing page.
A good general rule to follow in CTA writing is to always start with an imperative. Imperatives are action words; they tell the reader to do something.
Powerful examples of action phrases include:
SparkToro demonstrates two examples of imperatives in action with their buttons: “Try SparkToro for free” and “See Pricing.”
Effective call to action writing preempts objections and eliminates them early.
Take Buzzsumo , which clarifies that new users don’t have to pay a cent for 30 days, obliterating worries about forgetting they’ve started the trial and purchasing accidentally.
The most common objections you’ll face are:
For cost objections, use terms like “free” and “no credit card required” to clarify that there is no cost involved.
For time objections, phrases like “instantly,” “in 2 minutes,” and “now” communicate that the action will take place quickly.
Solve commitment objections by clearly outlining the trial length (“Try free for 14 days”) or with terms like “free forever” and “no credit card.”
Command words tell readers what to do. Power words make them feel excited about doing it. Combining the two is what motivates users to take action.
Examples of convincing power words to use in your CTA writing include:
For example, GAP uses the term “unique” to encourage users to sign up for their mailing list (in exchange for a 25% discount).
Great call to action writing inspires readers to take action now . When done well, they create buyer FOMO (fear of missing out), motivating website visitors to act immediately.
Words like “now,” “instantly,” “limited time,” and “today” are a good starting point but are best supplemented with urgent imperatives like “seize,” “gain,” and “access.”
Youprenuer combines the imperative “Get” with the urgency-building power word “Instant” to build a compelling CTA for their email list.
In certain cases, you’ll want to avoid mystery altogether. For instance, when crafting a CTA designed to motivate readers to sign up for a free trial, we want to clarify what customers are getting into.
But curiosity can work in our favor for downloadable content like ebooks and guides.
Terms like “discover,” “see what’s inside,” and “get the secrets” are powerful curiosity-builders that can help motivate readers to hand over their email addresses in exchange for the promised value.
“Explore” is a great example of a curiosity-building word to include in your CTAs, as demonstrated by premium vodka brand Grey Goose .
CTA copy doesn’t need to sit on its own.
Great CTA writers supplement copy with social proof (testimonials, reviews, logos) to give more gravity to their message and build trust with skeptical buyers.
Juro , for example, supplements their “book a demo” CTA with review ratings from Capterra and G2.
Ultimately, A/B testing and experimentation will help you uncover your purpose’s perfect call to action.
Use these examples as a jumping-off point, and tweak and test as appropriate.
One of the biggest factors preventing readers from converting is the unknown. When faced with a CTA like “Start now,” customers wonder internally:
You can solve these objections before they arise with careful copywriting.
Pipedrive’s homepage CTA section is a powerful example of this.
The green “Start free” call to action button immediately tells readers there’s no cost involved. The supplementary “No credit card required” copy below also helps users overcome this objection.
The addition of the simple “Full access” answers the question, “But am I just signing up to a limited version, and will I need to pay to access more sophisticated features?”
Lastly, Pipedrive does a great job of communicating why readers should click that CTA button (because Pipedrive users close 28% more deals after their first year using the CRM).
Takeaways from Pipedrive’s CTA example:
Average CTA writing leaves readers guessing:
Strong CTA writing makes a reader’s next steps abundantly clear.
Take ActiveCampaign .
The exit popup on their email marketing product page aims to capture a reader’s interest (and email address) before they leave ActiveCampaign’s site.
A simple “Download our guide” wouldn’t be sufficient. Those who leave a landing page without clicking an in-page CTA are clearly unconvinced, so any copy in an exit popup must be especially persuasive.
ActiveCampaign nails this in their header copy.
“Use these 6 emails for your welcome series” tells readers precisely what they’ll receive.
The use of the term “free” in the body copy eliminates cost objections, and the addition of the bracketed “to get more sales w/o more work” puts the offer in the context of the result, answering the reader’s question, “What’s in it for me?”
“Send me the free guide” (the copy in the CTA itself) is reader-focused (written in first person) and reiterates that there’s nothing to lose as the guide is free.
Lastly, the copy below the CTA button (“We do not sell or share your information with anyone”) works to convince even the most skeptical reader that they’re signing up for a safe offer.
Takeaways from ActiveCampaign’s CTA example:
Vague, convoluted statements (“Helping ambitious creators design better futures”) don’t convert.
Concise, solution-focused calls to action that speak directly to outcomes (in your customers’ language) do.
Take Wordable , a platform that connects Google Docs with WordPress, HubSpot, and Medium, allowing high-volume content producers to publish to their blog in seconds.
Wordable doesn’t waste time telling readers how they’ll “Streamline and transform their content operations processes.” Instead, they jump straight to results:
Then, Wordable delivers a persuasive offer, five free exports (notice the imperative “Get” kicking off the CTA copy), and eliminates any commitment objections by including the phrase “No credit card required.”
Prospects who read this CTA (and accompanying copy) aren’t left wondering what Wordable can do for them. They know exactly what problem it will solve and the results they can expect from hitting that CTA button.
Takeaways from Wordable’s CTA example:
Though actual figures are hard to come by, marketers estimate that the average consumer sees between 4,000 and 10,000 ads per day .
Unsurprisingly, users see a large chunk of these ads ( 33% ) on social media platforms.
If you’re going to stand out from the other 3000+ ads your audience sees on these sites, you need to connect directly with their most critical challenges.
Take Jasper , an AI copywriting assistant.
Jasper’s Facebook ad speaks directly to a target audience pain point: content marketing is a time-consuming, labor-intensive process.
The video used in this digital ad is effective in and of itself (it shows the product in action, overlaid with a simple message “Write 10x faster”), but the copy below is what makes this a good CTA example:
“Create high-quality articles in seconds.”
First, Jasper begins with the action verb “create” before describing the desired outcome (high-quality articles) and the compelling benefit of their product (in seconds).
In just six words, Jasper communicates how its platform solves a common challenge for ecommerce site owners, social media managers, and digital marketing professionals.
Takeaways from Jasper’s CTA example:
Often, the best call-to-action examples are those that are concise. This is an especially powerful technique when writing CTAs designed to promote downloadable content such as guides, ebooks, and checklists, as it can double as an intrigue-builder.
Take email marketing platform Emma , whose simple CTA “See How” is a compelling example of how much you can achieve with just two words.
Of course, this CTA is only effective in the context of what you’ve said before:
This is an intriguing proposition (readers are asking, “Can I get more from my existing email list?”).
The call to action “See How” builds on this intrigue, inviting readers to click through and answer the question themselves.
Takeaways from Emma’s CTA example:
Skilled CTA writers understand how readers will respond to an offer and what objections or roadblocks will appear to prevent conversion.
Then, they address these objections directly in their copy.
Take BetterHelp , an online therapy platform that uses social media advertising in its demand generation strategy .
The intention of the above ad isn’t to convert readers into paid subscribers. It’s simply to convince ad viewers to click through to BetterHelp’s website and learn more about their product.
But, BetterHelp knows that while this is a low-commitment ask, prospective customers will have many concerns:
BetterHelp solves all three objections using just three words:
In this example, these three words supplement the actual call to action copy, “Online Therapy on Your Schedule,” reiterating that BetterHelp’s therapists are flexible about appointment times.
Takeaways from BetterHelp’s CTA example:
Convincing calls to action often make impressive claims.
But today’s consumers aren’t easily convinced, so if you make bold claims, be prepared to back them up.
Take ClickUp , which guarantees new users will save one day every week.
That’s a big promise, but ClickUp backs it up by providing context to their claim (we analyzed over 4,000 teams) and supplementing the popup ad with several impressive logos (Samsung, Netflix, IBM.)
But the real winner here is ClickUp’s CTA copy.
“Get More Time” is all about the result. It’s not about what ClickUp wants (“Sign up today”). It’s about what the customer needs .
Takeaways from ClickUp’s CTA example:
These call-to-action examples are a solid starting point for designing high-performing CTAs that resonate with your own audience. What works for these brands may not work for yours, so it’s always better to hypothesize and test.
CTAs that convert at high rates come from strategic experimentation. This is the only way to determine whether the word “Get” performs better than “Sign up” or “Access” for a given call to action. And it’s one of the best ways to see real business growth . Check out our A/B testing tutorial today, and become a CTA testing pro.
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Josh Krissansen
Josh is a Content Specialist at Grizzle, a content marketing & SEO agency, and a freelance content writer for B2B clients in the SaaS space.
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At great risk to my sanity, I went online with the intention of finding as much advertising as I could.
The goal: to find call to action examples (CTAs) that were fresh, original, unique, and compelling.
My discovery: Almost everyone is using generic CTAs. Safe, boring, and forgettable. The 7 innovative call to action examples I found made those brands stand out immediately.
Your opportunity: By changing 2-3 words of a call to action, brands can stand out in a small way from the hopelessly ordinary competition.
This is not a scientific number. I came up with it out of spite after an exhausting search.
Refresh the examples in a listicle about calls to action, my editor said.
I thought this was going to be easy.
It was a nightmare.
Websites for brands large and small were universally boring in terms of calls to action. The most tantalizing offer I could find was usually “Free Trial”, which brought me to a page with miles of fine print.
I thought maybe the aggressive pay-per-click advertisers would put together some compelling calls to action. Nope. The name of the game there is using every conversion hack at once.
Here’s a typically boring call to action example that most people are using :
I think this offer hits every cliche tactic: the ticking clock, a warning emoji about sell-out risk, money-back guarantee, a steep discount, etc.
Then I tried social media, which was even worse. Facebook gave me nothing in the way of an inventive CTA. Absolutely nothing.
I checked Reddit–as always, a wonderful place, just not for buying things.
On X (fka: Twitter), I was hoping to find some good scammy infoproducts, maybe some clever hardsells. But I was disappointed. I could have made a full quilt that spelled out “unoriginal” with all the thread emojis inviting me to click and read a tweet-storm. Here’s why that trend is played out: 🧵/23
My wife told me that TikTok has been ruined by advertisers and influencers–so I was really excited about that. This is where the real ingenuity must be.
Nope. It’s a simple SHOP button that overlays influencer videos. That’s it.
But in the end, I prevailed. I found 7 examples of brands actually trying something new with their call to action. They used this small detail to support their brand image or speak to their audience.
1. cloudflare.
“Under attack?”
That is a viable button you can click on Cloudflare’s site.
I love it.
Cloudflare has positioned themselves as a cybersecurity version of calling 911 when there’s an intruder in your house. And they did it using two words, a question mark, and a construction-zone orange button in the navbar.
I assume the majority of people who click that button are like me: not currently under attack, but curious about what the next steps would be if they were.
I wanted to learn more because of the clever call to action. If the button had said Learn More, I never would have clicked it.
The online outdoor retailer Backcountry hires the people who stay up around the fire fighting about which hiking stove weighs less. You know the type: Gearheads.
This is a huge selling point for Backcountry. When people buy kayaks, avalanche beacons, and so on, they really want to know that this gear works.
Call a Gearhead. Text a Gearhead. These are creative, on-brand calls to action nested in a familiar dropdown menu.
You have a question about climbing rope? Now you are talking with a woman who climbs 3 times a week.
This is actually a fairly tame example of the calls to action on LINGsCARS.com , one of the most successful car leasing services in the UK.
Ling broke every rule of web design to bring us this masterpiece. I know neons are in right now, but most people aren’t using all of the neons, at once, with a paisley background.
CrazyEgg will lock me out of WordPress if I actually recommend a call to action that includes three Order Now buttons that blink at random intervals. So I am not going to do that.
I will say with 100% certainty, however, that I have never seen call to action examples quite like this ever before.
Niki Whittle is an online personal stylist who has helped thousands of clients find joy instead of anxiety at the prospect of getting dressed and going out into the world.
The text of her CTA button speaks directly to that goal: Help me enjoy getting dressed!
If you swapped out Niki’s personalized text for a basic “Find Out More” button, I think the call to action would suffer.
Her choice of text is intimate. No adult is going to ask for help getting dressed unless they fully trust the other party to understand where they are coming from. The way that Niki has framed the call to action shows that she understands.
Due to California regulations, the beverage brand Ceria couldn’t exactly say what their new product was. With the help of the marketing agency Mother, Ceria found a clever way to get their audience to connect.
The call to action they used was a Spotify playlist people could download by scanning a barcode styled like the familiar Spotify audio waveform.
There’s a cool story behind this ad campaign, which appeared online and in-print in California.
I’m not going to rehash it here because you should go visit the site of the people who did the work , not hear about it third-hand, looking at screenshots I took while I was way behind schedule writing this post.
Have you ever seen a limited time offer that isn’t pushy?
AllTrails nails it with this email they sent me. If I go outside, this weekend only , they’ll plant a tree on my behalf.
It’s a positive push, encouraging me to do something for my health, and it won’t cost me a dime. Until AllTrails called me to action, I just had weekend plans. Now I am saving the forest.
The invitation to “Join In” isn’t super original, I know, even with those cute little tree icons.
But the call to action is social. It’s not “Register” or “Find out more”, it’s about connecting with other people. AllTrails has 50 million users. This is a real community, and AllTrails is smart to frame it that way.
Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses.
The call to action is “Shop Zero Waste” is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment. “Shop” would work, but it doesn’t highlight the key selling point of their furniture.
It’s a small detail, but most people buying online have 5-7 tabs open. I know I do. With buyers scanning all these different sites, I think it makes sense to foreground your unique features in the button text.
Here are some twists on classic calls to action. I can’t say I’d never seen these types of tactics before, but the following examples are well done.
The call to action text speaks to the audience, aligns with the brand image, or is simply more inviting than a generic “Try Now” button.
Kati Curtis Design opted for a slight variation on the Get In Touch call to action by including her name.
I’m not going to belabor the point about what’s going on here, but this slight personalization will absolutely stand out.
I think this is a good idea if you are the face of your business as opposed to a brand. “Get In Touch With The Owner” could work, too.
Havenly is an online interior design service company. I liked the invitation for customers to “Find Their Style.”
They could have stuck with “Learn More” or “Book a Consultation,” but those aren’t personal at all. Those are also fairly passive calls to action, versus “Find Your Style,” which is much more active.
Birchbox , the popular cosmetics subscription box opted to use an invitation style call to action:
“Build Your Box”
It’s intuitive, on-brand, and crisp.
One issue people have with subscription services is that they get products they don’t want. With this short call to action, Birchbox is countering that objection by offering their customers an active role in building their own box.
Art & Logic is a software development company with an approachable call to action.
Yes, they decided to go with “Let’s talk about your project” instead of something sterile or gimmicky.
Building custom business software is insanely complex, but Art & Logic makes the next steps as easy as possible.
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Any white paper without an effective call to action is wasting a huge opportunity..
A call to action answers the question, “What do we want our ideal prospect to do after they finish reading our white paper?”
Knowing how to craft one can make a big difference in your results.
Here are 10 tips on how to write a more effective call to action in your next white paper.
A call to action is not like a “Buy now” button that you can sprinkle all through an online sales letter.
You use it once, right at the end of your white paper. That means at the end of your concluding summary.
A call to action doesn’t have to be long and involved. In fact, it can be conveyed in one sentence.
Here’s the simple formula I use to write a call to action: “To find out more about how your business can gain [key benefit explained in white paper] with [product or company name], [do something].”
The rest of these tips focus on the “do something” part of this formula.
In a call to action, you want to be as precise as possible.
Think of this like giving directions. Do you say, “Go down here a-ways and after that you’ll need to make a turn?” or do you say, “Keep going on Main Street for three blocks, and then turn right at the stoplight.”
As a rule, the more specific the call to action, the better… and the easier it is to measure the results.
So tell them something specific:
A phrase like, “For more information, visit AcmeSoftware.com” is not an effective call to action.
The only exception is a business with quite a simple value proposition and just a few pages on the web.
For example, I wrote a white paper for one client that uses proprietary software to cut corporate wireless costs. The value proposition was easy to see, and their website only had three pages.
For that white paper, I used this call to action:
“To find out how much your business can save on wireless, contact [company name] at [phone number] or visit [website] for a free analysis.”
Many salespeople think that a call to action means to ask for the order. After all, they’ve been taught, “Always be closing!”
Just like in this notorious speech by Alec Baldwin from the movie version of Glengarry Glenn Ross. (Click to watch, but beware of extreme profanity).
There’s nothing wrong with selling, at the right time and in the right place. But a white paper is not the time or place.
Instead of selling, a white paper works best if it helps, teaches, and explains.
There will be time for selling later, after your company has established more trust with the prospect.
Most B2B companies that use white papers have a more complex sales cycle than the one I mentioned above.
For best results, build your white paper into the company’s sales cycle.
How? Talk to the sales manager or product manager and explain the plans for the white paper.
Discuss where this paper fits into the sales cycle, and what makes sense for the next step.
This may take some hard thinking and negotiating. But without it, your call to action can never be as powerful.
Your call to action should ideally match the purpose and intended audience for your white paper. This is where your white paper planning comes in.
Let’s say your purpose is to generate leads, and your target audience is COOs in mid-range enterprises with problems making good hires.
You probably can’t ask a busy executive to download a demo version of your HR software to test-drive it.
But you could ask them to take a 2-minute survey to see how their company’s hiring process compares to other firms in the same sector.
Be imaginative, and come up with an easy next step.
Another good tactic is an ROI calculator, where a prospect can enter numbers into a widget and see how much they could save or profit with your solution.
A ROI calculator can be ideal for a CFO audience.
But keep it believable. Don’t just pull numbers out of thin air. Use real customer experiences or metrics to build your calculations.
Always be looking for ways to get an interested prospect to interact further with the company, most likely through its website.
But wait a minute, that 2-minute survey doesn’t exist yet. Neither does that ROI calculator.
So you better get busy.
In other words, if there isn’t already a “next step” in your sales cycle, you need to create one.
And if you can’t do that all by yourself, you may need a researcher, a writer, and a Web developer… and the resources to engage them.
This suggestion goes beyond creating a call to action, but it will help generate much better results.
At the end of the next step, always have another call to action to keep prospects engaged.
Perhaps this is a good time to ask them to watch a short video, or subscribe to your e-newsetter of monthly tips.
Your goal in each step is to engage each prospect more, collect a little more information from them, and draw them deeper into your sales funnel.
In other words, build a cascade of conversions, each drawing them closer and closer to the company.
Do you have any tips on making calls to action? Please leave your comment below.
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Worked on 320+ white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 60+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. Named AWAI 2019 Copywriter of the Year.
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The conclusion is the final paragraph of your writing, and it holds significant weight. It allows you to leave a lasting impression on the reader. But how to write a conclusion that effectively summarizes your points and resonates with your audience?
This article will guide you through the process of crafting a strong conclusion paragraph, step by step. Our term paper writers will break down the key elements and provide clear examples to illustrate each point. By following these steps and referencing the examples, you'll be well on your way to writing impactful conclusions that leave your reader feeling satisfied and informed.
Conclusion in an essay is the final paragraph or section that wraps up the main points and provides closure to the piece.
Imagine it as the bridge that connects your ideas to a broader significance. A well-crafted conclusion does more than simply summarize; it elevates your points and offers a sense of closure, ensuring the reader leaves with a clear understanding of your argument's impact. In the next section, you will find conclusion ideas that you could use for your essay.
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A powerful conclusion not only summarizes but also reinforces your message and leaves a lasting impression. Here's a breakdown of how to write a conclusion for an essay:
Read more: Persuasive essay outline .
As you already understand, the conclusion paragraph serves a critical function in your writing. It serves as a final push to solidify your message in your readers’ minds. It's also your opportunity to:
Remember, a concluding paragraph should NOT:
Generally, the ideal length depends on the overall length and complexity of your essay. However, it is not the sole factor. A well-written conclusion of 3 sentences can be far more effective than a rambling one that drags on for multiple paragraphs.
Here are some general guidelines can help you achieve a balance when writing a conclusion:
The right transition word can smoothly bridge the gap between your main body of text and your conclusion. Here are some transition words for conclusion categorized by their purpose:
Category 🔖 | Phrases 💬 |
---|---|
Summarizing 📝 | In conclusion, To summarize, In essence, Overall, On the whole |
Looking Ahead ⏩ | As a result, Consequently, Therefore, Hence, Thus |
Emphasizing Significance 🌟 | More importantly, Even more so, It is crucial to remember that, Undoubtedly |
Offering a Final Thought 🧐 | In closing, Finally, To conclude, Ultimately |
Shifting to a Call to Action 📣 | For this reason, With this in mind, Let us now consider, In light of the above |
Having grasped the core functions and structure of a conclusion paragraph, let's check out some practical tips to elevate your closing statements. Here are 7 effective strategies to consider from our dissertation writer :
By this time, you already know how to write a conclusion for an essay. However, if you still need further guidance, buy essay from our expert writers anytime!
Let's now look at some simple tips from our online paper writing service to help you avoid common mistakes when writing a conclusion.
Dos ✅ | Don'ts ❌ |
---|---|
Remind reader of main idea | Don't retell everything |
Briefly touch on main arguments or evidence. | Don't bring up new ideas |
Offer a final thought, question, or highlight the topic's importance. | Don't go off on tangents |
Tailor your conclusion to resonate with your reader. | Don't use tired phrases. Be original, avoid clichés. |
Leave a lasting impression with a powerful statement, question, or call to action (if needed). | Don't end abruptly |
Here are three conclusion paragraph examples showcasing how powerful closings are crafted.
Recommended for reading: Nursing essay examples .
In closing, a strong conclusion is a must-have for any piece of writing. It reminds your reader of your main point and leaves them with a lasting impression. Here are some key things to reflect on how to write a good conclusion:
Remember, a good conclusion is not merely about wrapping things up but rather about making your writing truly impactful.
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How to write a good conclusion, how to write a conclusion for a college essay.
Daniel Parker
is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.
is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.
4-minute read
If you’re a student writing an essay or research paper, it’s important to make sure your points flow together well. You’ll want to use connecting words (known formally as transition signals) to do this. Transition signals like thus , also , and furthermore link different ideas, and when you get to the end of your work, you need to use these to mark your conclusion. Read on to learn more about transition signals and how to use them to conclude your essays.
Transition signals link sentences together cohesively, enabling easy reading and comprehension. They are usually placed at the beginning of a sentence and separated from the remaining words with a comma. There are several types of transition signals, including those to:
● show the order of a sequence of events (e.g., first, then, next)
● introduce an example (e.g., specifically, for instance)
● indicate a contrasting idea (e.g., but, however, although)
● present an additional idea (e.g., also, in addition, plus)
● indicate time (e.g., beforehand, meanwhile, later)
● compare (e.g., likewise, similarly)
● show cause and effect (e.g., thus, as a result)
● mark the conclusion – which we’ll focus on in this guide.
When you reach the end of an essay, you should start the concluding paragraph with a transition signal that acts as a bridge to the summary of your key points. Check out some concluding transition signals below and learn how you can use them in your writing.
This is a particularly versatile closing statement that can be used for almost any kind of essay, including both formal and informal academic writing. It signals to the reader that you will briefly restate the main idea. As an alternative, you can begin the summary with “to close” or “in conclusion.” In an argumentative piece, you can use this phrase to indicate a call to action or opinion:
To conclude, Abraham Lincoln was the best president because he abolished slavery.
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To describe how the evidence presented in your essay supports your argument or main idea, begin the concluding paragraph with “as has been demonstrated.” This phrase is best used for research papers or articles with heavy empirical or statistical evidence.
As has been demonstrated by the study presented above, human activities are negatively altering the climate system.
As another transitional phrase for formal or academic work, “the above points illustrate” indicates that you are reiterating your argument and that the conclusion will include an assessment of the evidence you’ve presented.
The above points illustrate that children prefer chocolate over broccoli.
A simple and informal metaphor to begin a conclusion, “in a nutshell” prepares the reader for a summary of your paper. It can work in narratives and speeches but should be avoided in formal situations.
In a nutshell, the Beatles had an impact on musicians for generations to come.
To recap an idea at the end of a critical or descriptive essay, you can use this phrase at the beginning of the concluding paragraph. “Overall” means “taking everything into account,” and it sums up your essay in a formal way. You can use “overall” on its own as a transition signal, or you can use it as part of a phrase.
Overall, it can be said that art has had a positive impact on humanity.
Transition signals are crucial to crafting a well-written and cohesive essay. For your next writing assignment, make sure you include plenty of transition signals, and check out this post for more tips on how to improve your writing. And before you turn in your paper, don’t forget to have someone proofread your work. Our expert editors will make sure your essay includes all the transition signals necessary for your writing to flow seamlessly. Send in a free 500-word sample today!
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By cassidy hart - | aug 27, 2024.
As a social worker on the front lines of the homelessness crisis, I see firsthand the devastating impact it has on individuals, families and communities. Homelessness is not merely a housing issue; it is a symptom of deeper systemic problems that requires a multifaceted and compassionate response. It is time for us to recognize that safe, stable housing is a fundamental human right and to take bold actions to address this crisis.
Homelessness is a pervasive and urgent crisis affecting over 580,000 Americans on any given night, according to the 2020 Annual Homeless Assessment Report to Congress. This crisis is a result of multiple interrelated factors: a severe lack of affordable housing, rising income inequality, inadequate mental health and substance abuse services, and systemic racism that disproportionately affects people of color. For example, African Americans make up 13% of the U.S. population but account for nearly 40% of the homeless population, highlighting deep-seated racial inequities. These issues are complex, but the solutions are within our reach if we muster the political will and community commitment.
Homelessness disproportionately affects minority groups, including Hispanics and African Americans. Hispanic and African American individuals are significantly overrepresented in the homeless population compared to their proportion in the general population. This disparity is the result of systemic inequalities that these communities face in housing, employment, health care and education.
Recommendations and call to action would be the following:
Ultimately, homelessness is a crisis that we can solve. It requires a comprehensive and coordinated approach that addresses both immediate needs and systemic causes. As social workers, we are committed to advocating for the dignity and worth of every individual. We must continue to push for policies and programs that provide safe, stable housing and the support services necessary for individuals to thrive. By working together, we can create a society where everyone has a place to call home. It is our ethical duty to ensure that no one is left behind.
Cassidy Hart is a graduate student at Our Lady of the Lake University taking the Hispanics in the U.S.: Policy and Programs class.
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As a social worker on the front lines of the homelessness crisis, I see firsthand the devastating impact it has on ...
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I encourage people to do the same thing now to address climate change. Send your elected representatives emails supporting climate initiatives. Details about bipartisan carbon fee and dividend legislation, permitting reform and upgrading our national grid can be found on the Citizens’ Climate Lobby website. This outreach takes only a few minutes and their offices will respond. We can’t risk worsening wildfires, floods and increasing food prices.
— Margaret Mann, Point Loma
Do your part on the climate crisis
Thank you for featuring three op-eds on climate change. Now everyone needs to answer Michelle Obama’s question: What are you going to do? There are simple and effective actions people can take. Volunteer for the Environmental Voter Project, which works to have people who are concerned about the environment become regular voters. Volunteer for Citizens’ Climate Lobby, the most effective organization in the country at helping Congress to pass meaningful climate legislation. It’s election season, ask candidates what they are going to do about climate change and remind them you are a climate voter. Joan Baez said “action is the antidote to despair.” We are grateful the Union-Tribune gave so much space to this critical issue. Now it’s up to the rest of us to get to work.
— Mark Reynolds, Loma Portal
Simplex Papers, a microcap company in the trading industry, has recently hit a 52-week high on August 28, 2024. The stock has been performing well, with a consecutive gain for the past 9 days and a rise of 50.71% in that period. Today, the stock opened with a gain of 5% and touched an intraday high of Rs 2585.4. According to MarketsMOJO, the stock call for Simplex Papers is 'Sell'. However, the stock has outperformed the sector by 2.97% and is currently trading higher than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. This indicates a positive trend for the company. In the trading industry, Simplex Papers has shown strong performance with a 1-year return of 136.95%, compared to the Sensex's performance of 25.70%. This showcases the company's potential for growth and success in the market. Investors and experts have taken notice of Simplex Papers' recent success, but the company remains focused on its operations and growth rather than external factors. With its consistent performance and positive trend, Simplex Papers is a company to watch in the trading industry.
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The Osun State Independent Electoral Commission (OSSIEC) has revealed that it has not been served a copy of the suit filed by the Action Peoples Party (APP).
The OSSIEC Chairman, Hashim Abioye, stated this during a phone call with DAILY POST on Tuesday in Osogbo.
DAILY POST gathered that APP had sued OSSIEC and 17 political parties, seeking an injunction to stop the process of the local government election in the state.
Recall that OSSIEC has scheduled the local government poll in the state for February 22, 2025.
The state electoral umpire has also inaugurated Electoral and Assistant Electoral Officers in preparation for the poll.
In the suit, the APP also approached the court seeking to restrain the Commission and all participating political parties from stopping, compromising, or sabotaging the local government election process already underway in Osun State.
In the suit marked HOS/M.29/2024, the claimant prayed the court to curb the defendants, whether personally or through their agents or privies, from taking any steps or doing anything capable of prejudicing the electoral process, stating that democracy will suffer at the grassroots if the reliefs are not granted by the court.
The claimant claimed that some political parties have started making serious moves to halt the process of local government elections in Osun State, which, according to the claimant, will cause democracy to suffer at the grassroots.
Reacting, Abioye said the Commission is doing everything possible to ensure a free and fair election.
He said, “There is no distraction from any political parties in the state, and there is also no case of sabotage from any of them.”
He also clarified that the Supreme Court judgment regarding local government autonomy is not connected to the conduct of the local government poll.
“We gave each political party adequate notice of electoral activities before the Supreme Court judgment.
“We have also obtained a list of registered voters from the Independent National Electoral Commission (INEC).”
He added that there has been no delay in the process outlined for the local government poll.
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The vice president’s remarks lasted roughly 35 minutes on the final night of the convention in Chicago.
By The New York Times
This is a transcript of Vice President Kamala Harris’s speech on Thursday night in which she formally accepted the Democratic Party’s nomination for the presidency.
OK, let’s get to business. Let’s get to business. All right.
So, let me start by thanking my most incredible husband, Doug. For being an incredible partner to me, an incredible father to Cole and Ella, and happy anniversary, Dougie. I love you so very much.
To our president, Joe Biden. When I think about the path that we have traveled together, Joe, I am filled with gratitude. Your record is extraordinary, as history will show, and your character is inspiring. And Doug and I love you and Jill, and are forever thankful to you both.
And to Coach Tim Walz. You are going to be an incredible vice president. And to the delegates and everyone who has put your faith in our campaign, your support is humbling.
So, America, the path that led me here in recent weeks was, no doubt, unexpected. But I’m no stranger to unlikely journeys. So, my mother, our mother, Shyamala Harris, had one of her own. And I miss her every day, and especially right now. And I know she’s looking down smiling. I know that.
So, my mother was 19 when she crossed the world alone, traveling from India to California with an unshakable dream to be the scientist who would cure breast cancer.
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A call to action (CTA) is a directive used in marketing to guide an audience toward a desired behavior, such as making a purchase, subscribing to a newsletter, or clicking a link. CTAs are often presented clearly and compellingly, using concise, persuasive language and a sense of urgency to motivate the audience.
A CTA in writing is a clear and direct message that should elicit a strong response from readers to do something. In marketing lingo, this something is called a "conversion" - turning observers into doers. Think of it as a "hook, line, and sinker" moment - you want to inspire the reader to do what you want them to do.
A call to action (CTA) is a prompt or message, typically formatted as a button or link, that encourages the audience to take a specific and immediate action. CTAs are commonly used in marketing and sales contexts to guide users toward the next step in their journey, whether that's purchasing a product, signing up for a newsletter, or forwarding ...
Surround the call-to-action with a description of how their lives will be improved when they act. Paint a prosperous vision. 5. Customize your call-to-action for each person. Audiences don't act; individuals act. Rather than addressing the group as a whole, focus your call-to-action on each individual in your audience.
In marketing, a call to action, or CTA, is a written statement that invites consumers to perform a company's desired action. Calls to action can direct traffic to a business's website, encourage new customers to interact with a company and increase profits for an organization. Writing an effective call to action involves providing a clear ...
4 call to action examples in persuasive writing. 1. Getting doers to do something. Doers are the worker bees of an organization. They are the ones that hear what needs to get done — and then do it. Doers don't shy away from physical tasks, and have the ability to round up the troops to inspire action in others, as well.
Use Power Words and Emotional Triggers. Another crucial component of call-to-action writing is power words. These are words that appeal to emotions and trigger the desire to click. While action verbs tell readers what to do and what will happen after clicking a link, power words subtly nudge people to the desired page.
Demonstrate exactly what your CTA will deliver and how. . 3. Create a sense of urgency. Include phrases like "limited time offer" and "for today only" to motivate users to act. Pair these with action-oriented words like "subscribe" and "download" to encourage a particular action. . 4. Consider your target audience.
See why leading organizations rely on MasterClass for learning & development. A call to action, or CTA, is a digital marketing tool that companies use for an array of reasons, including building their customer base, capturing a sale, and turning web visitors into paying customers.
An argumentative essay in academic writing is where one takes a stance on a particular topic, presents arguments to support that stance, and aims to persuade readers to accept the point of view presented. ... End with a call to action, a prediction, or a thought-provoking statement. Revise, Edit, and Share: Review your essay for clarity ...
A call to action is a word or phrase that prompts action. It is a marketing term to describe urging your audience to act in a certain way. A call to action can appear as a clickable button or simply as a piece of text. Call-to-action buttons and phrases can appear at any place in the user journey that you want to direct your audience.
Call to action. Works Cited. Components of an argumentative essay Argumentative essay introduction. The introduction sets the tone for the entire paper and introduces the argument. In general, the first paragraph(s) should attract the reader's attention, provide relevant context, and conclude with a thesis statement.
A Conclusion or Closing Statement: Here is where you would summarize the main points of the essay and a restatement of the thesis, including a call to action for the reader and/or a final thought. In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the ...
Use Voice of Customer research to understand buyer goals. 2. ActiveCampaign makes it clear what customers are signing up for. 6. BetterHelp solves three objections in just three words. 7. ClickUp backs up its claim with a compelling guarantee. is the prompt you give readers or users to take a desired action.
7. Avocado Green Mattress. Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses. The call to action is "Shop Zero Waste" is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment.
Tip #7: Consider your purpose and audience. Your call to action should ideally match the purpose and intended audience for your white paper. This is where your white paper planning comes in. Let's say your purpose is to generate leads, and your target audience is COOs in mid-range enterprises with problems making good hires.
Call to action examples Review these sample calls to action to help you revise your own and better reach your target audience: Example 1: Call to action: Purchase our ebook Revised call to action: Check out why marketers are reading this best-seller to expand their marketing efforts. Example 2: Call to action: Use eco-friendly straws Revised call to action: When you drink using plastic straws ...
Or if not, the creativity of the no button at least gives you a memorable impression of that brand. Let's take a look at some examples. 22. No, I don't want to grow my business. This "no" call to action button is pretty standard. "No, I don't want to grow my business" is a good way to imply the value of the offer. 23.
A call to action is a persuasive statement that encourages the reader to take action. It is the final part of your essay, where you tell the reader what they should do next. This statement should ...
Example: Good: "Call us today" - This call to action gives the audience a firm measurement of time to work with and creates a sense of importance. Good: "Call now" - This is even more urgent and implies the offer may not last forever (even if that's not the case.) The audience understands the importance of calling soon.
A call to action is a brief statement that asks readers or consumers to respond with a specific action or participate in something. This is a common tool used in marketing and sales to ensure customers enter the next step in the purchasing lifecycle. Learning about these ways to engage customers can help you understand why businesses might use ...
Offer a final thought, question, or highlight the topic's importance. Don't go off on tangents. Tailor your conclusion to resonate with your reader. Don't use tired phrases. Be original, avoid clichés. Leave a lasting impression with a powerful statement, question, or call to action (if needed). Don't end abruptly.
Overall, It Can Be Said…. To recap an idea at the end of a critical or descriptive essay, you can use this phrase at the beginning of the concluding paragraph. "Overall" means "taking everything into account," and it sums up your essay in a formal way. You can use "overall" on its own as a transition signal, or you can use it as ...
Recommendations and call to action would be the following: Expand affordable housing: Increase funding for the low-income housing tax credit and other affordable housing programs, and implement ...
Re "Equity for hardest-hit communities must be part of response to climate crisis" (Aug. 23): Thanks for publishing this and the two other articles Sunday regarding the broad effects of…
Simplex Papers, a microcap company in the trading industry, has hit a 52-week high on August 28, 2024. The stock has shown consecutive gains for 9 days and a rise of 50.71% in that period. Despite a 'Sell' call from MarketsMojo , the stock has outperformed the sector and is trading above its moving averages, indicating a positive trend.
In the suit marked HOS/M.29/2024, the claimant prayed the court to curb the defendants, whether personally or through their agents or privies, from taking any steps or doing anything capable of ...
And all the while, he intends to enact what, in effect, is a national sales tax, call it a Trump tax, that would raise prices on middle-class families by almost $4,000 a year.