• Agriculture Farming
  • Livestock Farming

Project Reports

  • Hydroponics
  • Best Fertilizers
  • Vertical Farming
  • Sheep Farming
  • Goat Farming
  • Poultry Farming
  • Fish Farming
  • Pig Farming
  • Dairy Farming
  • Rabbit Farming
  • Success Stories of Farmers
  • Boost Fruit Yield
  • District Wise Crop Production
  • Schemes & Subsidies
  • Agriculture Colleges
  • Farm Insurance
  • Disease Control And Management




Agri Business

Poultry Farming in Tamil Nadu, How to Start, Schemes, Loans, and Subsidy

Table of contents, location for poultry farming in tamil nadu, breeding management in poultry farming, backyard poultry farming in tamil nadu, feeding management for poultry farming in tamil nadu.

  • Government subsidy for poultry farming in Tamil Nadu 

Poultry farming schemes for backward areas in Tamil Nadu

Different poultry breeds in tamil nadu, tamil nadu country chicken scheme registration online , benefits of poultry farming in rural areas, a key feature of this scheme, purpose , who is eligible .

  • The pattern of the spread of diseases 

Ways to prevent the diseases

Introduction to poultry farming in Tamil Nadu: Poultry farming is the method of raising poultry birds (i.e., chickens, ducks, turkeys, and geese) for meat or egg production. Poultry products provide you with fresh and nutritious food. Poultry farming doesn’t need much space unless you are starting a business. You can easily keep some birds in your backyard with one or more coops or cages. 

The poultry sector in India has been extremely beneficial to the common man and has also contributed to earning foreign exchange through exports. Tamil Nadu ranks second in the country in egg production with 10.8 billion eggs. Tamil Nadu accounts for 17.71% of the country’s poultry population. More than 90% of poultry or poultry products exported from India come from Tamil Nadu. 

Guide on poultry farming in Tamil Nadu, breeding & feeding management, government subsidy, poultry breeds, loans, disease prevention and control

Poultry Farming in Tamil Nadu

The first and most important step in starting your form is to decide the location. The land size will be determined by the number of poultry birds you want to farm. Also, make sure that the surrounding area is free of predators that can harm poultry farms or your poultry birds. It is recommended that a good way of transportation be used to and from the farm.

Poultry houses should have proper road facilities. It must have basic facilities like water and electricity. The poultry house should be in a high place and water should not accumulate there. It should have proper ventilation. Choose well-drained soil for poultry shed. Hard rock or murram is more suitable. Avoid waterlogging and flooding near sheds. Provide separate sheds for cultivators and layers. 

Get training/experience in layer farming before starting the farm. You need to be prepared to stay on the farm and be constantly monitored. Provide adequate space for each bird. Make the shed in such a way that the last walls face east-west and the side walls face north-south so that rainwater does not enter the sheds. 6. Provide a strong roof and hard floor. Make the shed’s platform at least one foot above the outside surface. Provide a 3-to-4-foot overhang for the roof to prevent rainwater from entering the shed. 

Provide adequate lighting and ventilation and comfortable accommodation in all seasons (cool in summer and warm in winter). Build the shed so that predators (cats/dogs/snakes) do not enter the shed. Avoid rat infestation and build a rat-protected civil structure. The chicken coop is a structure where chickens or other fowl breeds are protected. There are nests and perches in the house.

They can be reduced due to poor air quality and darkness, so highly ventilated or open-air coupes with outdoor conditions are needed, even in winter. Also However, other poultry farmers believe that they are susceptible to outdoor diseases and need a controlled environment. This has led to two chicken housing designs: fresh air houses with wide-open doors and nothing but a mesh of wires between the chickens and the weather (even in northern winters), or doors, closed houses with windows and hatches that can shut off most ventilation.

Commercial chickens are not produced by chance but are the result of systematic and time-consuming scientific breeding. Breeding is a never-ending pursuit of perfection. Success in any breeding program depends on a breeder taking advantage of the natural variations in birds and choosing the right stock for crossing. It takes about eight years for a new genetic line to grow, select and develop, rigorously test it in various variants and launch it as a new commercial product. 

In case if you miss this: How to Start Poultry Farming in Haryana

Breeding management in Poultry farming

Although poultry farming is growing rapidly in the state, development is restricted to commercial poultry. Commercial poultry backyard chickens hardly need any infrastructure, which is a powerful tool for the development of the rural poor. In addition to generating income, rural backyard poultry provides nutritional supplements in the form of valuable animal protein and empowers women.

In five districts of Tamil Nadu, the ‘Improving Rural Livelihoods through Backyard Poultry Raising’ scheme was implemented. These are Dindigul, Pudukkottai, Ramanathpuram, Sivagangai and Thoothukkudi. Because the production of indigenous chickens, which are usually reared in rural backyards, is low, they resemble chicken strains, such as Giriraja desi chickens, which are supplied to the beneficiaries with higher productivity. 

Birds on poultry farms should be kept healthy by feeding them in large quantities. For the development of poultry animals, proper nutrition is essential. Poultry feed companies in the market produce food for different varieties of poultry birds. You can also cook them at home. Proper for birds and clean water is essential for your poultry birds. By following these steps, you can start your own poultry farming business soon. 

In case if you miss this: Poultry Farming In Kerala – How To Start

Feeding management for poultry farming in Tamil Nadu

Government subsidy for poultry farming in Tamil Nadu  

The Tamil Nadu government has ordered the implementation of a poultry program to promote the poultry business. Under this scheme, the government subsidizes 25% of the cost of setting up a poultry farm. This scheme is currently being implemented gradually in all the districts. In addition, a 25% subsidy will be provided by NABARD. Beneficiaries will receive the remaining 50% at their own expense or as a bank loan. 

Under this scheme, the first installment will be 25% and the last 25% will be the NABARD grant. The grant is Rs. 45,750 per user. Farmers, individuals, businesses, and self-help groups deserve this award. Those with prior experience in poultry farming and those interested in poultry farming can avail benefits under this scheme. They should have enough land to farm. 

Beneficiaries who have already set up a shed and farmers who are interested in setting up a new shed and expanding poultry farms have the opportunity to avail benefits under this scheme. The selected beneficiaries will be trained for 3 days through the training centers of Tamil Nadu Veterinary Science University operating district-wise. Therefore, those who are eligible and interested can submit applications for this scheme to their nearest Veterinary Assistant along with a bank approval letter or proof of their funds. 

To encourage more small and medium-scale farmers, the Tamil Nadu government is planning to develop poultry clusters in seven backward and non-poultry areas of the state. Animal husbandry is a fast-growing sector in Tamil Nadu, playing a vital role in the rural economy by providing employment to many small and backward farmers and landless agricultural laborers and raising their economic status.

The policy notes state that National Bank for Agriculture and Rural Development (NABARD) and Scheduled Commercial Banks will be involved in implementing the scheme, which will be linked to the existing poultry venture capital fund of the central government. 

NABARD could encourage contract farming for broiler activity and provide capital investment to poultry units, such as sheds and equipment. They can also raise alternative breeds of chickens (such as quail and ducks) and fund various activities under the poultry sector. During the current financial year, the credit capacity for poultry development in the state has been estimated at Rs. 1,330.65 crore. Tamil Nadu accounts for 20 percent of India’s total egg production, which is expected to reach Rs 9,000 crore from the current level of about Rs 7,500 crore. The state produces about 20,000 million eggs every year.

According to a policy note from the State Department of Animal Husbandry, the development of the poultry industry has been achieved through the establishment of poultry extension centers, which serve as demonstration farms and provide training to farmers in poultry farming. Most poultry farmers earn between Rs 10,000 and Rs 100,000 per month.

For the benefit of poor poultry farmers, the Tamil Nadu University of Veterinary and Animal Sciences (TNUVAS) has introduced several native chicken varieties. These new breeds not only increase the weight of the meat but also increase the number of eggs. Classified into two major groups of improved varieties and hybrid varieties, these chickens give higher income to farmers. 

The university’s regional research center is promoting two native varieties of chicken – hybrid and improved varieties- to cater to different segments of farmers. In Tamil Nadu, the hybrid poultry varieties are ‘Namakkal 1’, ‘Namakkal 2’. And the other hybrid varieties are ‘Giriraja’, ‘vanaraja’, and ‘Swarnadhara’. Some of the improved varieties include ‘Nandhanam 1’, ‘Nandhanam 2’, which are meant for meat. 

In case if you miss this : How To Buy Agricultural Land In Tamil Nadu

Different poultry breeds in Tamil Nadu

Tamil Nadu country chicken scheme 

Poultry farming has developed on a commercial scale in the western districts of Tamil Nadu with Namakkal being the hub of development. The state government provides a 25% front-end subsidy for setting up poultry farms. The National Bank for Agriculture and Rural Development (NABARD) and commercial/national banks and poultry integrators are closely involved in the implementation of this scheme. 

  • Firstly, Development of Women Candidates in Rural Areas. 
  • Then, sources of income have also been generated. 
  • Most importantly, it increases employment opportunities. 
  • Starting a poultry farm requires only a small amount of investment. Also, this farming requires less water. 
  • In addition, it can be considered a constant source of income. Because of this, poultry products provide high nutrition. 
  • There are two types of products made from chicken, first egg and then meat. In the end, the poultry business did not make a profit in a short time. 
  • Women have been empowered with the help of this scheme. Because women are not developing in rural areas yet. Because of this scheme they can become empowered. 
  • It promotes poultry farming in rural areas. Since the entire scheme is based on chicken farming, the villagers also understand the benefits of the poultry business. Also, it encourages poultry farming in rural areas. 
  • Chicken breeds are available under the scheme. Because there are types in the market. Therefore, the government has done its best to help the people of the state. In addition, the government has provided 50 domestic chicken breeds to help rural women in poultry farming.
  • The area of ​​implementation under this scheme has also been decided. The Tamil Nadu government has launched the scheme in rural areas of every district of the state. But these are only considered rural areas. 
  • The total number of beneficiaries of the project. About 77,000 women candidates have been considered for opening their poultry farms. However, the Tamil Nadu government has launched several schemes for the development of the state. 

In case if you miss this: Organic Farming In Tamil Nadu, How To Start

Poultry farming in Tamil Nadu

Poultry farming loans in Tamil Nadu

Tamil Nadu Grama Bank offers poultry loans to meet the financial needs of farmers. 

  • Establishment of farms for commercial egg production (layer farms). 
  • Establishment of a farm for commercial broiler production (broiler farm). 
  • Establishment of hatcheries for production of egg or broiler-type commercial day-old chicks. 
  • Purchase of high-yielding dairy animals. Poultry shed, milking shed construction, feed room, and water facilities, etc., as part of poultry project.

Individuals, registered partnership firms, cooperatives, and companies are eligible. The farmer should have considerable experience in dairy farming. The farmer should have the provision of green fodder, the proper place to keep the animals, proper veterinary facilities, certain marketing facilities. 

All individual farmer/farmer groups with the required infrastructure and technical background are eligible for poultry farming. 

Disease prevention/control for poultry birds

Poultry sheds and equipment hygiene conditions, balanced diet, fresh clean water, healthy chickens are essential to prevent diseases. Avoid entering the farm, especially inside the shed. Use the proper vaccination schedule. Use high-quality vaccines purchased from reputable manufacturers. Keep the vaccine in a cool, dry place away from sunlight. Any surviving vaccine should be disposed of properly. Vaccines should not be used after they have expired. 

Any dead bird should be noted and then immediately removed from the shed. After that, sent to the laboratory for postmortem or properly buried or burned in the poultry shed. Dispose of farm waste properly. Different laborers should work in brooding and laying sheds. Any bird that shows signs of disease should be removed from the shed and cut. Then, it can be sent to a laboratory for diagnosis. 

Birds that show high symptoms of the disease should be shown to a qualified veterinarian and given appropriate medicine/treatment according to the recommendations of the / drug maker. Poultry manure, if infected, can spread the disease from one batch to another. Keep the litter dry, remove it after the herd is sold, and dispose of the fertilizer properly and quickly. Keep proper records of mortality and its causes and treatment of birds. Vaccination dates for each herd should be entered accurately. Rats are important carriers of poultry disease. Avoid rats. Use appropriate rat poisons/rat traps.

When you need to give medicine, pour water in the poultry sheds last evening. Give the medicine in the amount of water the next morning, this way the whole medicine will be taken quickly and the medicine will not be wasted. Mild infection of the disease may not cause death but it will reduce the growth. Keep a record of body weight, mortality, and egg production patterns for farmers. If you are underweight or have low egg production, study the possible causes and take steps to improve the management of later batches. Records/results are constantly monitored and analyzed to maintain efficiency in farming.

In case if you miss this:   How To Buy Agricultural Land In Tamil Nadu

Disease prevention/control for poultry birds 

The pattern of the spread of diseases  

Diseases are usually spread from infected birds to healthy birds and also from external sources such as climate, pollution, etc. Some diseases are transmitted from parents to chicks through eggs. Moving chickens/adult birds from one place to another is also a means of spreading the disease. Diseases can also be spread by poultry merchants, farm visitors and rats, and insects. 

First of all, the root cause should be identified which will help prevent the spread of the disease. The following guidelines will help control the diseases;

  • Buy healthy chickens from good and famous hatcheries. 
  • Avoid overcrowding of birds on the farm. 
  • The external and internal environment should be clean. 
  • After identification, diseased/dead birds should be sent for autopsy to determine the cause of death. Dead birds should be destroyed by cremation or deep burial and sick birds should be treated immediately. 
  • Get vaccinated on time. Do not allow any visitors to enter the form without proper protection. Feet and shoes must be dipped in a disinfectant dip before entering the farm/shed. 
  • Keep trash dry and disinfect all equipment used inside the shed and keep them clean. Consultation with a veterinarian and its importance Birds that look dull and do not eat food or water has been observed to be drowsy as the first sign of the disease. 
  • Egg production is reduced or stopped altogether. Sometimes bloody diarrhea, stroke, sudden death without any symptoms. In such cases, it is necessary to consult a veterinarian and visit the farm for early diagnosis of any disease. Samples collected from infected birds are sent to laboratories for analysis and diagnostic tests to avoid further damage.

Goat Farming Technology: The Future of Goat Husbandry

  • How to Build a Low-budget Goat Shed: Cheap Ideas and Tips

Goat Farming Training Programs in India: A Beginner’s Guide

Types of pesticides used in agriculture: a beginner’s guide, economical aquaculture: a guide to low-budget fish farming, 15 common planting errors that can doom your fruit trees, how to make houseplants bushy: effective tips and ideas, innovative strategies for boosting coconut pollination and yield, pollination strategies for maximum pumpkin yield, the complete guide to chicken fattening: strategies for maximum growth.

  • Natural Solutions for Tulip Problems: 100% Effective Remedies for Leaf and Bulb-Related Issues

Revolutionizing Citrus Preservation: Towards a Healthier, Greener Future

  • Natural Solutions for Peony Leaf and Flower Problems: 100% Effective Remedies
  • Maximizing Profits with Avocado Contract Farming in India: A Comprehensive Guide
  • Natural Solutions for Hydrangea Problems: 100% Effective Remedies for Leaf and Flowers
  • The Ultimate Guide to Choosing the Perfect Foliage Friend: Bringing Life Indoors
  • From Sunlight to Sustainability: 15 Ways to Use Solar Technology in Agriculture
  • The Ultimate Guide to Dong Tao Chicken: Exploring from History to Raising
  • The Eco-Friendly Makeover: How to Convert Your Unused Swimming Pool into a Fish Pond
  • Mastering the Art of Delaware Chicken Farming: Essentials for Healthy Backyard Flocks
  • 20 Best Homemade Fertilizers for Money Plant: DIY Recipes and Application Methods
  • How to Craft a Comprehensive Free-Range Chicken Farming Business Plan
  • Brighten Your Flock: Raising Easter Egger Chickens for Beauty and Bounty
  • How to Optimize Your Poultry Egg Farm Business Plan with These Strategies
  • Subsidy for Spirulina Cultivation: How Indian Government Schemes Encouraging Spirulina Farmers
  • Ultimate Guide to Raising Dominique Chickens: Breeding, Feeding, Egg-Production, and Care
  • Mastering the Art of Raising Jersey Giant Chickens: Care, Feeding, and More
  • Ultimate Guide to Raising Legbar Chickens: Breeding, Farming Practices, Diet, Egg-Production
  • How to Raise Welsummer Chickens: A Comprehensive Guide for Beginners
  • How to Protect Indoor Plants in Winter: A Comprehensive Guide
  • Ultimate Guide to Grow Bag Gardening: Tips, Tricks, and Planting Ideas for Urban Gardeners
  • Guide to Lotus Cultivation: How to Propagate, Plant, Grow, Care, Cost, and Profit
  • Agriculture Drone Subsidy Scheme: Government Kisan Subsidy, License, and How to Apply Online
  • Ultimate Guide to Raising Araucana Chickens: Breed Profile, Farming Economics, Diet, and Care
  • Bringing Hydroponics to Classroom: Importance, Benefits of Learning for School Students
  • Ultimate Guide to Raising Polish Chickens: Breed Profile, Farming Economics, Diet, and Care

where we approach to poultry farm start for 50 family tribal

Yes i wanted to commence

LEAVE A REPLY Cancel reply

Save my name and email in this browser for the next time I comment.

How to Build a Low-budget Goat Shed: Cheap Ideas and...

Natural solutions for tulip problems: 100% effective remedies for leaf..., natural solutions for peony leaf and flower problems: 100% effective..., maximizing profits with avocado contract farming in india: a comprehensive..., natural solutions for hydrangea problems: 100% effective remedies for leaf..., the ultimate guide to choosing the perfect foliage friend: bringing..., from sunlight to sustainability: 15 ways to use solar technology..., the ultimate guide to dong tao chicken: exploring from history..., the eco-friendly makeover: how to convert your unused swimming pool..., mastering the art of delaware chicken farming: essentials for healthy..., borewell drilling cost, pump price, and pipe cost, polyhouse subsidy, cost, profit, project report, tractor subsidy, bank loan, eligibility, schemes, process, malabar neem project report details guide, cold storage project report, cost and subsidy, mushroom farming project report, cost and profit analysis.

AI Summary to Minimize your effort

How To Start A Poultry Farm In India

Updated on : Jun 30th, 2022

Poultry farming is one of the fastest-growing agribusinesses in India. Poultry farming means animal husbandry, dealing with different types of domestic birds for eggs, meat and feather production.

Poultry farming is a part of agriculture. In India, the raising and breeding of different types of birds have been in existence for a very long time. It has evolved from a non-scientific and unorganised system to a more planned, methodical, commercial, structured and scientific system.

The Government of India has launched a National Livestock Mission to promote the poultry farm business in India. It is also investing and providing financial assistance to the BPL households to start a poultry farm business.

Benefits of Poultry Farming

  • It is an excellent income generation source.
  • It requires small capital investment compared to other business forms.
  • It leads to an increase in employment opportunities.
  • The business license can be acquired easily.
  • It has a quick return on investment.
  • There is always a demand for eggs and meat; thus, it is a continuous source of income.
  • It requires fewer utility items like water, electricity, heat, etc., than other business forms.
  • The business reaches the Break-Even Point (BEP) soon, i.e., a point where there is no loss and no profit in the business.
  • It requires less maintenance.
  • There is easy access to bank loans for this business due to the several agricultural schemes launched by the government.

Starting a Poultry Farm in India

The following things are required to start a poultry farm business in India:

Business Plan

You must create a business plan before starting a poultry farm in India. A business plan is a roadmap of the business that outlines goals and details of achieving them. The business plan for poultry farming should generally contain the following:

  • Locating a suitable place to start the poultry farm.
  • List of required equipment.
  • Deciding on the bird variety on the farm.
  • Details of processes such as broiler breeding, egg production, etc.
  • Details relating to various resources for the business such as financial resources, human resources, management, etc.
  • Plans for advertising and marketing strategies.
  • Obtaining the required licenses and permissions.

Selection of Sector and Birds

After making a business plan, you should finalise the sector you cater to, such as meat production, chicken breeding, poultry feed production, egg production, egg and meat processing, etc. You can start a small poultry farm initially by selecting two-three birds and then include more birds depending on your business growth. 

Usually, poultry farmers raise birds like domestic chicken or fowl as broilers and goose, duck, peacock, quail, pigeon or turkey as layers. The three common categories of chicken in India are as follows:

  • Broiler chickens – They have a high growth rate and reach a fully grown stage in eight weeks. They also have a high quantity of meat.
  • Layer chickens – They are a unique breed under hens. They begin laying eggs from 18-19 weeks and can continue until 72-78 weeks. They can produce above 250 eggs each year.
  • Rooster chickens – They are called cockerel when they are young and known as roosters when they become adults. They take time to grow but guard the hens that lay eggs because of their territorial instincts.

Finalising Location

The next crucial step is finding the appropriate location or land to establish a poultry farm. The land size varies depending on the scale and type of the business. These are types of poultry farms in India based on land size:

  • Battery cage poultry farm – For this type, you require 4,000 sq ft for the birds and an additional 2,000 sq ft for other farm infrastructural needs. In a battery cage system, the birds will not be able to run or move freely.
  • Free-range poultry farm – For this type, you require approximately 12,000 to 36,000 sq ft. The birds are let loose in the fields to free-range in this system.
  • Semi-range poultry farm – In this type, the fowls are kept in coops and are provided with a paddock or small Penn to move around. For this type, you need around 8,000 sq ft of area.
  • Completely wild poultry farm – In this type, birds are raised in a natural environment with many trees. For a completely wild system, you need around 44,000 sq ft area, where a bird will have about two sq ft of coop space and 15-20 sq ft of free-range space.

The other factors to consider while deciding the location are to find an area away from the city, preferably calm, safe, pollution-free, and easily accessible amenities such as a market to buy commodities and freshwater.

Arranging Funds

You should make plans to obtain funds to start the poultry farm. You can get financial assistance from a bank that provides bank loans for agriculture at low-interest rates. You may even apply for financial aid from many government schemes that support agricultural ventures. Even though you can borrow funds from your friends or relatives, applying for bank loans or government schemes is better as they provide tax rebates on the loan amount.

Required Licenses

The various licenses required to start a poultry farming business in India are:

  • NOC (No objection certificate) from the local village panchayat, municipality and pollution board.
  • Permission for electrical use since you will need a transformer based on your poultry business size.
  • License from the groundwater department.
  • Business registration, such as, proprietary firm, partnership firm or company.

Certain other licenses that you can obtain which are not mandatory but are useful are as follows:

  • MSME/Udyam registration helps obtain various benefits such as Mudra loans, technology upgrade assistance, etc.
  • Trademark registration for your poultry farm logo which prevents others from using a similar or identical logo.

The government is promoting poultry farming due to the increasing demand for poultry products in the Indian market. Hence, getting the permissions and licenses for poultry farming is easy.

It is necessary to take precautionary measures to ensure the birds’ safety and health, which will help their proper growth and nurturing. Providing nutritious food, clean water, and regular vaccinations to the poultry is essential. When you take adequate measures and have consistent regulations to manage the farm, you will not have to face huge losses due to diseases and other potential risks.

It is better to hire professionals to manage the farm. You can also join a farm business management course and get poultry farming training. There are many poultry farming institutes and training centres in India that provide professional training, a few of which are as follows:

  • Dr B.V. Rao Institute of Poultry Management & Technology. 
  • Central Avian Research Institute (CARI).
  • Indira Gandhi National Open University. 
  • National School of Open Schooling.

After establishing your poultry farming business, you must advertise and market it to acquire customers. Create a marketing plan to analyse the market’s demand and supply, and understand your target consumers. Promoting your business to your target customers will ensure they are aware of your poultry business. You can get customers by spreading word of mouth about your business.

You can even start a website of your business where you provide information about your poultry business. The website will ensure that your business has an online presence and provide a far wider reach. You can also advertise the business in local papers and make visiting cards and pamphlets for publicising your products. 

Cost of Poultry Farming

The cost you incur for starting a poultry business depends on the business size or scale. In India, the approximate cost involved in establishing a poultry business is as follows:

  • For a small scale poultry farm – Around Rs.50,000 to Rs.1,50,000.
  • For a medium-scale poultry farm – Around Rs.1,50,000 to Rs.3,50,000.
  • For a large scale poultry farm – Around Rs.7,00,000 to 10,00,000.

In India, the poultry farming business is a profitable option. You can reach the BEP in just six months as many birds will start laying eggs at the age of six months. The profit that you can earn varies based on the business size. However, even when you are running a small size poultry farm, you can make a decent profit from it. You can also sell feathers and other farm by-products like gunny bags and manure, besides selling meat and eggs to make additional profit.

Disclaimer: The materials provided herein are solely for information purposes. No attorney-client relationship is created when you access or use the site or the materials. The information presented on this site does not constitute legal or professional advice and should not be relied upon for such purposes or used as a substitute for legal advice from an attorney licensed in your state.

inline CTA

About the Author


Mayashree Acharya

I am an advocate by profession and have a keen interest in writing. I write articles in various categories, from legal, business, personal finance, and investments to government schemes. I put words in a simplified manner and write easy-to-understand articles. Read more

Public Discussion

Get involved!

Share your thoughts!

Quick Summary

Was this summary helpful.


Clear offers taxation & financial solutions to individuals, businesses, organizations & chartered accountants in India. Clear serves 1.5+ Million happy customers, 20000+ CAs & tax experts & 10000+ businesses across India.

Efiling Income Tax Returns(ITR) is made easy with Clear platform. Just upload your form 16, claim your deductions and get your acknowledgment number online. You can efile income tax return on your income from salary, house property, capital gains, business & profession and income from other sources. Further you can also file TDS returns, generate Form-16, use our Tax Calculator software, claim HRA, check refund status and generate rent receipts for Income Tax Filing.

CAs, experts and businesses can get GST ready with Clear GST software & certification course. Our GST Software helps CAs, tax experts & business to manage returns & invoices in an easy manner. Our Goods & Services Tax course includes tutorial videos, guides and expert assistance to help you in mastering Goods and Services Tax. Clear can also help you in getting your business registered for Goods & Services Tax Law.

Save taxes with Clear by investing in tax saving mutual funds (ELSS) online. Our experts suggest the best funds and you can get high returns by investing directly or through SIP. Download Black by ClearTax App to file returns from your mobile phone.

Cleartax is a product by Defmacro Software Pvt. Ltd.

Company Policy Terms of use


Data Center


SSL Certified Site

128-bit encryption


  • Agriculture

Livestock Farming


Poultry Farming


As a result, starting a chicken farm in India can be a lucrative business opportunity. Chicken farming requires careful management practices such as regular feeding schedules, disease prevention measures, monitoring growth rates, maintaining proper hygiene standards in housing areas, and implementing biosecurity protocols to prevent disease outbreaks among the flock.

Poultry farming has become a thriving industry in India, contributing significantly to the country’s economy. With an increasing demand for chicken meat and eggs, the poultry sector offers immense opportunities for entrepreneurs and farmers. The poultry industry in India is characterized by both small-scale backyard farms as well as large commercial operations. It employs millions of people across various stages of production, including breeding, hatching, rearing, and processing.

India ranks among the top egg-producing countries globally, with a vast network of hatcheries supplying farmers with high-quality baby chickens. The country also boasts advanced technology and infrastructure for efficient broiler production. Moreover, advancements in genetics have led to improved breeds of chickens that are disease-resistant and highly productive. These breeds yield better meat quality and ensure higher egg production rates.

It is crucial to the success of your poultry farming venture. Your chosen location can greatly impact your business’s profitability and sustainability. Consider the availability of land. A chicken farm requires ample space for housing, feed storage, and other facilities. Look for areas where land is affordable and easily accessible. Next, assess the climate conditions in different regions. Chickens thrive in moderate temperatures with adequate ventilation.

Avoid areas prone to extreme heat or cold, negatively affecting their health and productivity. Another important factor to consider is proximity to markets and suppliers. Choose a location that allows easy transportation of your products to customers while ensuring a reliable supply chain for sourcing feed and other essential materials. Additionally, check for any environmental restrictions or regulations specific to poultry farming in certain areas.

In case you missed it: 15 Best Electric Chicken Debeaking Machines: Price List Included

Chicken Farm Egg Management

To begin, you’ll need to obtain a registration certificate from the local authority or panchayat where your farm will be located. This certificate validates your business and allows you to operate legally. Next, you must apply for an NOC (No Objection Certificate) from the Pollution Control Board. This ensures that your farm meets environmental standards and does not pollute the surrounding areas.

Additionally, you’ll need to register under relevant acts such as the Prevention of Cruelty to Animals Act and various animal husbandry laws. These acts are in place to protect animal welfare and ensure ethical practices within the industry. It’s important to note that different states may have specific regulations, so it’s essential to research and understand these requirements based on your location.

It is a major decision that can greatly impact the success of your poultry business. With so many different breeds available, some factors such as egg production, meat quality, adaptability to local weather conditions, and disease resistance are important. One popular chicken breed for egg production is the White Leghorn. These chickens are known for their high egg-laying capacity and efficient feed conversion. They are small and require less space than other breeds, making them suitable for smaller-scale farms.

Rhode Island Reds or Plymouth Rocks could be good options if you’re looking for chickens with dual-purpose capabilities (both egg and meat production). These breeds are known for their hardiness and ability to withstand various climates. Broiler breeds like Cornish Cross or Cobb 500 are commonly chosen for those focusing on meat production. These birds grow quickly and have excellent feed conversion rates, resulting in larger-sized birds with tender meat.

It’s also important to consider the availability of these breeds in your area. Local indigenous breeds may be well-adapted to the local environment but may not offer as high productivity as commercial hybrid varieties. Choosing the right breed depends on your specific goals and available resources. Consulting with experienced farmers or poultry experts can provide valuable insights into which breed best suits your needs.

The infrastructure includes buildings, equipment, and facilities that are essential for the proper functioning of your farm. You need to plan and design the layout of your chicken farm. This involves determining the number of houses or sheds you will need based on the size of your flock. It’s important to consider factors like ventilation, lighting, temperature control, and biosecurity measures while designing these structures.

Next, you must ensure adequate space for each bird inside the housing units. Overcrowding can lead to stress and diseases among chickens, so providing sufficient space per bird is essential. Additionally, you’ll need to set up feeding and watering systems within each housing unit. These systems should ensure easy access for chickens while minimizing wastage and contamination.

In case you missed it: 12 Best Chicken Pluckers: Defeathering Machine Price List Included

feeding chickens in the chicken coop

Proper waste management is also crucial in maintaining a healthy environment for your birds. You’ll need appropriate systems to handle manure disposal or recycling effectively. Investing in high-quality equipment such as feeders, drinkers, nest boxes, heating devices (if required), and lighting fixtures will significantly optimize your farm’s productivity.

How would you select good-quality baby chickens? Select a reputable chicken supplier who can provide healthy and disease-free birds. Look for suppliers with a good track record and positive reviews from other poultry farmers. Decide whether you want to start with day-old baby chickens or prefer incubating eggs yourself. If opting for day-old baby chickens, ensure they are vaccinated against common diseases such as Newcastle disease and Marek’s disease.

When selecting eggs for hatching, ensure they come from healthy parent stock with good genetic traits. It is recommended to source fertilized eggs from reliable breeders who maintain proper breeding records. Consider the breed that suits your farming goals and market demand. Popular chicken breeds in India include Rhode Island Red, Kadaknath, Vanaraja, and Aseel. Choose breeds known for their productivity, adaptability to local conditions, and resistance to diseases in your area.

A balanced feed diet that fulfills their nutritional requirements is essential for maximizing productivity and profitability in your poultry farm. Start by choosing the right feed formulation for chickens based on the age and purpose of your chickens. For example, starter feeds are designed for baby chickens, while grower or finisher feeds are suitable for older birds. These feeds should contain proteins, carbohydrates, fats, vitamins, minerals, and other essential nutrients.

Feeding schedules should be consistent to maintain regularity in their intake. Ensure that clean water is always available for your chickens, as it aids digestion and overall well-being. Supplementing their diet with additional protein sources, such as soybean meal, can enhance muscle development and egg production in layers. Additionally, calcium-rich supplements like oyster shells can promote strong eggshells in laying hens.

Monitor your chickens’ body condition score (BCS) regularly to assess if they are receiving adequate nutrition. Adjust feed quantities accordingly to prevent underfeeding or overfeeding, which can lead to growth issues or obesity-related problems. Regularly consult with veterinarians or poultry nutrition experts to stay updated on the research findings regarding optimal feeding practices. They can guide you on specific dietary needs during different stages of growth or address any nutritional deficiencies within your flock.

Proper disease prevention and control measures are essential to ensure your chickens remain healthy and productive. Regularly monitoring the health of your flock is important. Monitor for any signs of illness, such as decreased activity, loss of appetite, abnormal droppings, or respiratory issues.

In case you missed it: 15 Types of Black Chicken Breeds with Pictures: The Ultimate List for Your Backyard

chicken farm

If you notice any abnormalities in chickens, consult a veterinarian immediately. What are the biosecurity rules for poultry farms? Maintaining strict biosecurity protocols is vital in preventing the introduction and spread of diseases within your farm. Limit access to outsiders, including vehicles and equipment from other farms. Disinfect all equipment entering or leaving the farm premises.

Vaccinations significantly prevent common poultry diseases such as Newcastle disease, Marek’s disease, and infectious bronchitis. Consult a veterinarian to develop an appropriate vaccination schedule for your flock based on their age and specific requirements. Regularly clean and disinfect housing areas, waterers, feeders, equipment, and tools used on the farm.

Poultry waste refers to the manure, feathers, bedding material, and other byproducts generated from raising chickens. Proper waste management is essential to minimize environmental pollution and ensure compliance with government regulations. In India, there are specific guidelines set by regulatory authorities that farmers must follow regarding poultry waste management.

These guidelines aim to protect the environment, public health, and animal welfare. They include proper storage, handling, transportation, treatment, and disposal of poultry waste. One important aspect of poultry waste management is maintaining clean and hygienic conditions within the farm premises. Regular cleaning of chicken houses and removal of accumulated waste should be done to prevent diseases and maintain a healthy flock.

Farmers must also implement proper methods for treating or utilizing poultry waste. This can include composting or using it as fertilizer after appropriate processing. It’s important to adhere to any local or state regulations related to these practices. Furthermore, chicken farmers in India need to stay updated on any changes in legislation or new requirements regarding poultry waste management.

For those planning to start a small-scale poultry farm in India, an investment ranging from INR 50,000 to INR 1,50,000 would be necessary. This includes expenses for building infrastructure, purchasing equipment, and supplies, and acquiring the initial flock. If you aspire to a medium-scale poultry business, you may need to budget around INR 1.5 lakh to INR 3.5 lakhs. This increased investment accounts for larger housing facilities and equipment requirements.

In case you missed it: Barred Rock Chicken/Plymouth Rock Chicken: Origin, Characteristics, Egg Production, Lifespan, and Temperament

Chickens in a poultry farm

How much does it cost to start a poultry farm in India? For those aiming for a large-scale poultry farm with higher production capacity, investing between INR 7 Lakhs to INR 10 lakhs is recommended. Such investments are necessary due to the substantial costs of constructing larger infrastructure and procuring advanced machinery.

Starting a poultry farming business in India requires careful financial planning but offers potential returns on investment. With an initial capital ranging from Rs 2-3 lakhs and starting layer farming at a smaller level with around 1500 chickens, it could potentially yield monthly earnings between Rs 50,000 -1 lakh.

To begin with, it’s important to analyze the consumption patterns of chicken products in different regions of India. This will give you insights into areas with a higher demand for poultry products and where there might be untapped markets. Conducting surveys with potential customers such as restaurants, hotels, supermarkets, and individual consumers can provide valuable information about their preferences and requirements when purchasing chicken products. 

Market research also involves studying the competition – other poultry farms or suppliers already operating in your target market. Furthermore, keeping track of industry reports and news updates on factors like government policies related to poultry farming or changes in consumer behavior will help you stay ahead of any shifts in the market dynamics.

When choosing suppliers, look for ones that offer high-quality feed, medication, and other necessary inputs for poultry farming. Building good relationships with reliable suppliers will ensure a steady supply of essential resources for your farm. Similarly, collaborating with distributors with a wide reach and experience in the poultry industry can help you expand your market presence.

Distributors are vital in getting your products to different retail outlets across India. Retailers are the final link between you as a farmer and consumers. Partnering with reputable retailers prioritizing quality and customer satisfaction will enhance your brand reputation and increase consumer trust in your chicken products.

To establish these partnerships effectively, attend industry trade shows where you can network with potential partners. Build relationships based on mutual trust, transparency, and shared goals. Regular communication is key to maintaining strong partnerships. Stay informed about market trends, changes in demand patterns, or any challenges faced by your partners so that you can provide support when needed.

By keeping up with advancements in poultry farming practices, you can improve your farm operations’ efficiency, enhance your flock’s health and productivity, reduce costs, and maximize profits. Whether adopting new feeding techniques or implementing innovative biosecurity measures, staying updated will give you an edge over competitors.

In case you missed it: How to Build Chicken Run in Your Budget: Cheap and Low-cost Ideas for Your Chicken Coop

Baby Chickens

One way to stay informed is by attending workshops, seminars, or conferences related to poultry farming. These events provide opportunities for networking with industry experts while gaining valuable insights into emerging trends and technologies. These events provide opportunities for networking with industry experts while gaining valuable insights into emerging trends and technologies. Is chicken farming profitable in India?

With subsidies, you can start a profitable poultry farming business in India. Additionally, subscribing to credible agricultural magazines or joining online forums dedicated to poultry farming can keep you abreast of the latest news and discussions within the industry. Engaging with other farmers through these platforms allows for knowledge-sharing experiences that can help overcome challenges fellow chicken farmers face.

Farmers breed and raise chickens in controlled environments called chicken farms or poultry houses in chicken farming. These facilities are designed to provide optimal living conditions for the birds while ensuring their health and well-being. The primary purpose of chicken farming is to produce eggs or meat (broilers) commercially. Layer farms mainly focus on egg production, while broiler farms primarily rear chickens specifically bred for meat consumption.

Crops Grown in Summer Season: Best Choices for Summer Gardening

Organic pest control for tomato farming, how to maximize sheep farming profit, broccoli varieties: choosing the right cultivars for your farm.

  • How to Raise Pigs in Your Own Backyard: A Comprehensive Guide

Budget Friendly Sheep Shed Ideas: Cheap and Low-Cost Tips

  • How Much Do Cattle Farmers Make: Revenue Streams in Cattle Farming

Management Pests and Diseases in Your Cotton Field

Sheep farming business plan for beginners, aquaponic farming at home: a step-by-step guide, profitable village farming business ideas in 2024, high-yield aquaculture: fast-growing fish for farming, effective fish pond construction techniques for beginners, irrigation and water management in pineapple farming, blossom to harvest: mastering flowering and pollination in papaya farming, pig fattening essentials: from selection to sale for beginners, raising wagyu cattle: a complete guide for premium beef production, soil types and their water holding capacity, optimizing irrigation schedules for coconut groves for enhanced yield, espresso your garden: coffee grounds for healthier acid-loving plants.

  • The Best Soil Mix for Snake Plants: How to Mix Your Own Snake Plant Soil
  • Green Thumb Success: Expert Tips for Cultivating Greenhouse Beans All Year Round
  • Bloom All Year Round: The Ultimate Guide to Indoor Hyacinth Care
  • Eco-Friendly Gardening: How to Make Liquid Fertilizer from Kitchen Waste
  • Ultimate Guide to Grow Anise in Pots: Explore Seed Propagation to Harvesting
  • Guide to Raising Chester White Pigs: Discover Breed Facts to Growth Management
  • Mastering the Elegance: The Ultimate Guide to Weeping Cherry Tree Care, Planting, and Maintenance
  • Ultimate Guide to Planting Garlic in Grow Bags: Growing Strategies for Beginners
  • How to Fix Spider Plant Leaf-Related Problems: Natural and Organic Remedies
  • 10 Reasons Why Your Tulsi Plant is Shedding Leaves: Home Remedies and Solutions
  • Optimizing Growth and Yield: The Advantages of Palm Bunch Ash Fertilizer
  • Utilizing Neem Oil Extract as a Natural Pesticide for Hydrangea
  • From Soil to Harvest: Various Ways in Which Farmers Can Use AI Tools
  • Steps to Encourage and Induce Citrus Flowers: A Comprehensive Guide
  • How to Fix Snake Plant Leaf-Related Issues: Natural and Organic Remedies
  • Transform Your Garden into a Fragrant Oasis with Raat Ki Rani (Night Blooming Jasmine)

LEAVE A REPLY Cancel reply

Save my name and email in this browser for the next time I comment.

How to Raise Pigs in Your Own Backyard: A Comprehensive...

How much do cattle farmers make: revenue streams in cattle..., rice production in myanmar; paddy farming in myanmar, banana farming information guide, growing oats information for beginners, contract goat farming in india: how to earn an extra income from this long-term investment, chilli cultivation information guide, how to start and succeed with microgreens business plan.

Growthink logo white

Poultry Farm Business Plan Template

Written by Dave Lavinsky

poultry farm business plan

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Poultry Farm Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Poultry Farm

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

Finish Your Business Plan Today!

How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

  • Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
  • Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
  • Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

  • How big is the poultry farm industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Poultry Farm Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What kinds of poultry do they produce (breeders, broilers, pullets)?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you use superior production methods?
  • Will you provide services that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in trade papers and magazines
  • Reaching out to local agriculture extension offices
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.  

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

Don’t you wish there was a faster, easier way to finish your Poultry Farm business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide For Small Businesses

  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

The Big Book Project

The Big Book Project

Agribusiness Training & Startup Tools

How To Start A Poultry Farm (Ultimate Guide For Beginners)

Last updated on February 10, 2022 by Temi Cole 5 Comments

How To Start A Poultry Farm - SOLD OUT

This is a HIGHLY detailed guide on how to start a poultry farm – for beginners.

In this new tutorial you’ll learn, step-by-step, how to:

  • Get into poultry farming from scratch
  • Make a poultry business a success – avoiding loss
  • Decide if your focus will be on eggs or meat (table birds)
  • Survive the competition and rising costs
  • Start a poultry farm on a small scale & up your growth for good ROI

Let’s get started (and begin to answer those questions).

Understand That Starting A Poultry Farm Is Agribusiness

  • Get To Know The Poultry Industry (Before You Start A Poultry Farm)

Find Out Your Key Poultry Economic Indicators

Be prepared for commitment, choose your business model, establish your target market, building & construction, type of business, rearing system, yield, performance, quality & mortality, production modelling, secondary income streams, estimating cost expense, pricing & value proposition, estimating sales & breakeven analysis, growth & diversification, now, over to you on how to start a poultry farm….

Today, the ultimate poultry farmer is an agribusiness pro .

A modern blend.

(Neither all farmer nor all business – but both).

A kind of expert animal husbandman meets a business management mindset.

Don’t think you need qualifications to start a poultry farm. You don’t.

Successful poultry farmers come from all walks of life.

In fact (at the last count) the 5,632 subscribers to my poultry business newsletters are quite a mix – not at all what you would expect…


Accountant Starting Poultry Farming in Democratic Republic of Congo

…government officials

Civil Servant Starting Poultry Farming in Nigeria

Write Your Poultry Business Plan - in Just 90 Mins!

Poultry Project Reporter 2.0 - fastest way to write your project report online.

…even pilots

Pilot Starting Poultry Farming in South Africa

You could say that this proves that pretty much anyone can start a poultry farm.

Whilst you don’t have to be a trained farmer, you do need the mental agility to straddle both (practical ‘hands on’ and commercial) disciplines of this venture.

If you can bring these two qualities to the table:

  • Relevant practical knowledge
  • Strategic commercial thinking

Then, in my opinion. you have a good chance of succeeding commercially in starting a poultry farm business – in any country.

Get To Know The Poultry Industry ( Before You Start A Poultry Farm)

As well as some very attractive opportunities in the poultry industry,

There are equally some very real and potentially devastating threats.

So, before you start a poultry farm, you need to know your way around .

Get used to the routes to market and the forces at play.

Also, knowing how poultry fits into the wider livestock production market helps.

FAO Agricultural Outlook

OECD - FAO Agricultural Outlook 2020-2029 Front Cover Logo

I advise a good starting point is reading the latest FAO Agricultural Outlook Report .

It’s heavy reading but comprehensive.

And about as upstream as you can get.

The FAO have a bird’s eye view on the worldwide agri trade and their statistics are widely trusted.

However, an outlook is always subjective – depends on how you see things.

That said, their report is filled with iron-clad poultry stats, so definitely worth a read.



Governmental Statistics Office

Philippines Statistics Authority Logo

Your national government’s statistics office is your #1 go-to for on the ground figures.

They often present a wealth of information on the poultry industry in your country, 

From price indices to production and demand estimation – with lots of local sensitivity.

Reading their resources is a good way to stay on trend with your economic climate,

And how it affects poultry and is likely to influence your business profits.

For example,

I recently wrote this piece on the latest 2021 poultry industry figures for the Philippines .

When researching I always look to find the primary source.

It’s the most reliable.

I literally found all of the facts and figures that I needed in just a few clicks.

All under one roof.

Pro tip : want to get the latest breaking news from the stats office? Sign up to the Twitter channel. Again, the Philippines have one – so you’re never behind.

That brings us on to…



Industry Press

WattPoultry Logo

The poultry industry’s press has journalists on salary whose job it is to bring the best news – now .

The poultry industry often lights up the mainstream news with news coverage often reporting:

  • Price volatility
  • Regulatory pressures
  • Import-export disputes

…and more.

Articles like this are a gold mine for…

…market insights, research and general sentiment or trend analysis.





Follow The Experts

Dhia Alchalabi Ph.D. Poultry Farming Consultant

Experts enjoy teaching.

It comes naturally.

But to teach they need an audience.

Often this is where experts fail to reach their potential of passing on their knowledge.

Why do they tend to fail at this?

  • Lack of time to work at promotion
  • Money to spend on platforms to get found

So, often experts are all the happier when people who need their help contact them directly.

It’s not always the case you get a response, but when you do – you’ll be surprised at the valuable knowledge they literally just GIVE away .

For example,  I recently approached Dhia Alchalabi, expert international poultry consultant. This was my mission: To get an expert’s view on poultry house environmental control and its impact on profit. In just a couple of lines of text via LinkedIn (you’ll also find experts on Twitter or Research Gate), And I received some exclusive articles he published years ago,  Which are still golden today. With that in hand I published this premium article entitled: “ Increase Your Poultry Profit By $300,000 with optimal environmental control .”

Visit Forums

FarmersHub Poultry Farming Forum Nigeria

Forums are the digital equivalent of the shambles.

People visit these online pages for help and discussion on specific topics.

I find these IDEAL for market research .

Because they’re filled with lots of ‘real life’ comments from people at both ends fo the experience spectrum

Sure you’ve got to do A LOT of fact-checking.

But it’s great for coming up with ideas or thinking ways around problems.

For example, This forum thread on The Farming Forum provides some great leads for mobile chicken house designs. Great research value. Pro Tip : To find relevant poultry farming forums from your country use the following Google Search Operator command… poultry farming inurl:'[country abbreviation]’ inurl:’forum’ Read The Poultry Business - Like Never Before! Chicken Snippets Newsletter - deep poultry analysis to sharpen your acumen, by email. Get My Newsletter For example, try finding a poultry forum in Nigeria… poultry farming inurl:’ng’ inurl:’forum’ An example result .

Journalists constantly consume  quality data .

They will travel far and wide for the right findings.

One mention in a popularly read publication can go a long way to kick-starting your poultry farm promotion.

And it doesn’t necessarily have to be for your own product.

The key here is to  serve the journalist  with what they need.

[So long as it is relevant to agribusiness & in particular: poultry.]

Say you had plans for launching your poultry farm in Dhaka (within the next 12 months).

Wouldn't it be great if your 'name' already was covered by major new publications?

All you need to have done is to have made some solid journalist contacts.

Here's how...

Type into Google:

poultry market Dhaka

What you get is...

Bangladesh received an email

Clicking onto the page, reveals the author’s name:

Reaz Ahmed Agri Expert

You search for the author's Twitter ID:

Reaz Ahmad Twitter

You visit Reaz's Twitter profile page:

Reaz Ahmad Bio

Next, find out the kind of agribusiness story he likes to Tweet:

Reaz Ahmad's Interests

  • Upcycling wastewater
  • Black Soldier Fly Farming

...from  www.aquaculturealliance.org

This is your lead for the kind of material that interests Reaz.

[i.e. the kind of story he might Tweet, or even quote - if relevant - in one of his authored articles for Dhaka Tribune.]

What if  you wanted to find many other journalists , like Reaz to contact?

Simple enough. 2-steps.

1) Type this into Google:

intext:journalist intext:bangladesh inurl:twitter intext:agriculture

2) This is the result...

Search For Other Agri Experts

Abu Siddique and Hassan Khan are your next two journalist leads.

Get knocking on some doors for your poultry business.

Economic indicators are key inputs for any poultry farming business plan .

When building a complete feasibility plan for a start-up poultry business,

I figure that an entrepreneur would have to discover some 109 economic facts and figures.

That’s A LOT of prep for the assignment. 

We’re talking months – not weeks.

But it is critical to get reliable stats to base your business on.

The shifting sands of guesswork will only lead to collapse.


Eating Chicken Is So Popular News Story

Demand is the root of all economic activity.

Demand drives the market . Without it there can be no trade. 

Somebody has to have a need somewhere for something to be bought or sold.

In the poultry market, the demand is consumption.

chicken farm business plan tamilnadu

Master The Poultry Business - Like a Pro!

Poultry Courses Online - most actionable and interactive online poultry course.

People, in large numbers, in every country eat chicken and eggs. And prefer this meat over and above other types.

How many people? Where they are? And in what volume do they eat poultry products? …

…Is usually surveyed and published by the government or institutions.

These consumption figures are usually quoted as a per capita statistic – in kg per person per annum,

And tell of how popular eating poultry products is.

India’s per capita consumption of poultry meat in 2016 is estimated at around 3.1 kg per year.

Again, the government stats office is your first port of call.

How do you measure demand to make estimations for a business plan?

I’m glad you asked,

This is all you need:

https://thebigbookproject.org/advanced-poultry-pickup/calculating-poultry-demand/ (for paid subscribers only )

In poultry, production is to consumption, what supply is demand.

One feeds the other.

Finding out how much eggs or chicken meat is useful for case building.

By quoting the production output of your country or region, 

You demonstrate the need for more producers.

An investor’s interest is peaked when a supply gap is identified.

You need some number to justify your intention to serve the market.

Reports, like this one from the US Foreign Agricultural Service are usually packed with useful numbers:

“South Africa produces 19.6 million birds (broiler chicken) per week…” ( Source )

For an advanced tutorial on estimating poultry production for your business plan, I recommend reading:

https://thebigbookproject.org/advanced-poultry-pickup/estimate-poultry-production/ (for paid subscribers only )


Poultry Processing Photo Brazil

Many countries have a domestic production gap in poultry production.

This means they don’t produce enough eggs or chicken meat to meet demand.

What’s the answer?

Aside from encouraging start-up entrepreneurs to increase production (with discounted funding & poultry farm loans ),

Imported poultry product s are invited.

(They get more in from outside.)

In many cases, the domestic poultry industry bears a negative impact.

For example, “On the other hand, the South African Poultry Association is said to have urged the government to increase the tariffs on poultry shipments from the US and Brazilian markets as it contributed to an annual loss of $393m for South African poultry farmers.” (Source: Feed Processing Technology )

Trade tariffs play a large role in discouraging imported products.

Such measures are a country’s efforts in preserving the domestic production value chain.

Read the news on poultry in your country – subscribe to receive email alerts.

Keeping abreast of market trends is key to maintaining sustainability.

Your poultry business has got to be relevant to survive.

chicken farm business plan tamilnadu

Advance Your Poultry Project - Into Maximum Profits!

Advanced Poultry Pickup - hands-on, 1-to-1 poultry business consultancy - anywhere.

It’s got to continually demand.

But demand is very much a moving target.

What people want today is often different tomorrow.

I find the industry trade press is a useful source of trend discovery.

For example, 

WattagNet articles like this one shed light on what the industry sees as the next thing in poultry.

Trends like:

  • automated, 
  • environmental controls in chicken houses, 
  • feed supplements etc. 

It all adds a variety of options to your poultry farm plans ahead.

Pro tip : Google has a suite of free tools that are useful in such cases. Google Trends is a go-to of mine from time to time. Literally type in an emerging poultry trend like, ‘Sustainable Poultry’ and the web app will show you a graph detailing the popularity of the trend over time. It’s a smart way of plotting the growth of industry topics i.e. how many people searched over the last x months/years for this? Also, Google Alerts allows you to get the latest news on, say, poultry prices delivered to your email inbox as soon as Google gets it.

Value Chain

Chickens are bred, then farmed and either sold or their eggs sold.

The hands that the birds pass through (plus all supporting services, like feed etc.)

Is called the value chain.

Here’s an example of a poultry industry value chain :

Poultry Value Chain Simple

In my experience, 

I have found that you simply cannot market your products or services effectively without knowing your value chain.

(Inside, out.)

The poultry industry is a process. 

Many parts and activities all add value until the product is eaten by the public.

Each participant has either a direct or indirect effect on the profitability of the others.

Your farm is a critical piece of the puzzle.

But is not a business that exists in isolation. It has peers and participants neighbouring it.

Knowing what they value and what they want helps you to develop a strategy to strengthen your cause in the chain.

And there are real tangible benefits to working with those around.

For example, Suppliers give more favourable terms to customers that strategically partner their cause. This could result in reduced costs for feed, or chicks.

Recently, I came across a revealing article quoting many interesting facts about the early years of Cobb-Vantress – broiler breeder global leaders.

I learned a lot from the read – especially how Cobb held a very close relationship with leading retailers like Tyson Foods early on.

And how Tyson Foods actually had a stake in the company historically.

A critical fact to understand if you are in the poultry business.

Because this collaboration is partly the reason Cobb is the global leader it is today.  

How and why did this come about?

And what should we learn from this?

It goes like this:

Tyson Foods (as leading food retailers) knew exactly what the market wanted to eat. They had keen ears to the ground.

Don Tyson

In the 1970’s this trend began changing – and Tyson was on to it.

But to adapt to meet the change ahead of their competitors and take advantage of the opportunity,

Tyson needed a partner. 

A producer who was willing to experiment with breed stock with the MOST desired features.

They found their partners in a company of poultry breeders who joined with them in the venture.

It wasn’t long before they had bred the ideal chicken to meet market demand.

The Cobb 500 chicken strain landed.

Today, Cobb 500 is arguably the most production efficient broiler in the business. 

From this, I learned that customer demand moves markets.

Get on-trend early and react quickly to get a competitive advantage.

Pro tip : Interview the key value chain stakeholders and get to know their concerns and ambitions. This way you know 1st hand where your value proposition will be well received. Example : Pakistan Poultry Value Chain https://www.frontiersin.org/articles/10.3389/fvets.2020.00361/full

Major Market Players

Track and investigate the success of market leaders.

Their achievements are often rooted in some very hard-to-find lessons learned .

I’m not saying that you should ‘copy cat’.

But take a close look at HOW they do what they do, and why . 

It often reveals key strategic strengths or routes to market that would apply to you in your journey.

In a phrase:

Examine a variety of business models .

And don’t only look at the biggest. Look at the best. In every niche.

Say, you had in mind to start an intensive broiler farm close to the city,

Why not look at the business model of a sustainable, organic egg farm in the country?

In this newsletter, I shared some great tips for improving your long term profits through…

Sustainable Poultry Farming (for paid subscribers only ) .

Sustainable Poultry Email Newsletter

Reading the newsletter…

…you might find that some of the production models of the farmers’ don’t align with yours,

But what you do have in common is that your ambitions are not far apart.

In fact, every business shares the same (2-part) principal challenge .

  • How do we serve our customers best…
  • …and retain optimal profit (- considering what we value)?

The rest is problem-solving.

You stand to learn a lot by thinking ‘outside of the box’ in business.

Starting a poultry business involves a lot of time-intensive activity . 

Like with anything new, there is a learning curve.

But when you are having to find out all the resources yourself,

And process the information once you have it,

Much time and personal commitment are necessary to succeed.

Here are some pointers to carry you through:

Poultry Farming Business Plan

Much time in the early days is spent on research and input discovery.

A poultry farm business plan requires lots of data input .

  • Land targets
  • Capacity dimensions
  • Prices for chicks, feed, equipment etc.
  • Timings and schedules for production

I’ve found over time that unless you put all your data in one ‘secure’ and ‘convenient place,

You run the risk of losing valuable input information and wasting your time.

This can be VERY frustrating.

Here’s my fix:

Poultry Project Reporter 2.0

I recently released a new version of my business planning software for poultry start-ups.

It’s called Poultry Project Reporter .

With this 2.0 version , I released also a 109-row spreadsheet , detailing all of the key data points.

(Yes, you read that correctly – 109 data points – surprising, but true.)

Having done all the hard work, 

I’m helping poultry entrepreneurs save hours, days and weeks of rooting around . 

Pro Resource : Take a look at this business records template for poultry farmers PDF download. It’s ideal for getting a grasp of the basics of poultry farming record keeping: https://egrove.olemiss.edu/cgi/viewcontent.cgi?article=1198&context=acct_corp


Record keeping is a key discipline of poultry farming startup.

How else can you keep account of your progress?

Especially if you have investors, you’ll want to justify your figures on every side with well-published reporting.

This planner is an example that I use when producing forecasts of egg or meat production:

Broiler Production Report

(Screenshot taken from Poultry Project Reporter 2.0 )

It gives a very neat presentation of your production figures as an annual snapshot.

A great way of demonstrating attractive returns potentials to investors.

On to another example,

One of my most successful free poultry farming email newsletters over the past year has been:

Broiler Farm Record Keeping

Record Chart for Broiler Growers PDF Example

The subject generates TONS of responses.

Like this one:

Email Subscriber Response To Broiler Farm Record Keeping

Because it strikes beginners how important record-keeping is to profits.

Without keeping accurate operational records, you simply have no handle on metrics.

And if you cannot measure performance, you cannot steer profits.

Get a firm foundation on record keeping.

To win at poultry, you need to think poultry .

Timings, seasons, primary products vs. secondary (or by-)products like manure are all features of the business.

Your vocabulary has got to change. And the way you think has got to match up with poultry.

It takes effort to become fluent.

But when learning about the poultry trade, 

  • Reading widely around the subject
  • Going upstream to research papers
  • Interviewing farmers
  • Watching expert videos of success cases

…helped me get up to speed quite quickly on poultry.

That’s why I wrote this Guide To Learning Poultry Farming .

Learn Poultry Farming In Record Time Screenshot

It’s a vault of personally curated PDFs and worksheets etc. for poultry farming beginners to flatten out the learning curve.

On another note…

I find examining project reports is another way of understanding the poultry farming trade.

I learned a lot from looking up poultry farming project reports.

Samples go a long way to getting your head around how the numbers stack up.

This is why I decided that The Big Book Project would host a learning archive with lots of:

  • Samples Plans
  • Tutorials  
  • Definitions
  • Calculators

For getting you off the ground successfully in rearing chicken for business.

Pro tip : …looking for personal recommendations for broiler farming success from farmers who are ahead of their field? Type into Google: intext:’broiler farm’ intitle:’success’

Personal funds

As a poultry farming entrepreneur, you are more than a business person.

You are also a principal investor .

What does that mean?

It means you are the first to put confidence in your farm vision by investing your own personal funds.

This email newsletter of mine is a great introduction to  investing successfully in agribusiness:

Finance,  Funding , Loans & Grants

Through this newsletter, I have attracted responses like this one:

Agri Finance Funding Loans and Grants Email Newsletter

Because it tells you what you don’t know about agribusiness investments and teaches how to improve your proposal writing.

By writing a winning poultry farming proposal you can inspire others to follow the trend by investing in your venture too.

This will help you gather capital for one-off purchases like:

  • Shed Construction

Also, working capital to get stock inputs and start production. 

But it won’t come easily.

This will take your finest efforts in either winning poultry investment for your poultry farm ,

Or stumping up the cash yourself (skin in the game, as they call it in business.)

Either way, 

The commitment to make your proposal ‘investment’ ready takes lots of financial planning .

Choosing Your Poultry Business Model

There are various business models and methods of ownership in the modern poultry business.

Each has its distinct profile of risk vs. reward.

Here are some insights:

Independent poultry farm

Just as it sounds, a separate commercial entity without tie ins to any schemes, programs or networks. 

This is a new poultry venture which has its design and destiny firmly rooted in the mind and hands of the owner.



Advantages : 

Sovereignty. You make your own decisions. No strategic constraints or other ‘cooks in the kitchen’. You steer the company as you see fit – with you and your staff taking all the rewards of independence.

Disadvantages :

It’s all on you. You’re having to think through the entire business plan yourself, from the ground up. No headstart, no ready-made solution. You work it all yourself.

Cooperative poultry business

A group or conglomerate. It’s when poultry farms with a similar vision, get together and combine their collective production to make one big poultry business.

It’s run as a partnership or club, with individual parties still retaining their rights to leave.

But the advantages of the Coop are only valid if partners stay committed.



Advantages :

Access to niches, like the organic sector, without having to work out the operational conversion headaches yourself.

Coops often provide well versed legal and regulatory advisors and effectors for handling all the tough paperwork.

Your production capacity and forward planning is totally taken up by the ‘deal’.

If you find more profitable opportunities elsewhere, the divestment costs can be more hassle than they are worth.

Contract poultry farm

Poultry farming with all the worries sucked out.

The contract company provide a ‘buffer (or shelter)’ against the real economic conditions in the market,

You take cover under their wing and (in theory) have less to worry about.

Like going on a tour of the outdoors,

But some else has already planned the day’s activities according to the weather reports.

All you need to think about is what you do best.




Predictable input costs and a ready made sales arrangement.

They feed your business with all inputs like bird feed and chicks – even capital equipment.

Plus, they buy the eggs or meat from you at the end.

They take all the guess work out of the equation.

You pay for it. The margin the contract company takes reflects all their hard work and risk.

And for you to make a (liveable) profit you’re farm is under immense pressure to hit peak performance.

Your input costs are decided on a tournament basis.

This is where the best performing farms (contractors) get the lowest priced inputs. 

In other words, 

You are rewarded on performance.

Also, you are under obligation to play EXACTLY by their rules.

When they want you to spend on new or improved equipment,

You have no choice.

And they can shut cut you off from trade if your refuse or fail to comply.

Joint venture (JV)

I’ve seen some really smart joint ventures in the poultry industry.

One’s that really make A LOT of common sense.

Playing to strengths is what makes joint ventures work. And a mutual benefit to share.

And poultry has many distinct benefits to offer other agritraders in potential JV.


I covered a JV story of an ingredient-and-recipe-meal-kit company and a multi-generational poultry breeder,

Who teamed up to play to strengths. 

It’s just one of many great examples of how to make JVs work in the poultry trade.

Gain core business competencies that would have been costly and the least,

And impossible at the most.

You’re able to reap almost immediate commercial benefits.

In considering a growth plan for your farm – you weigh up a JV.

The idea is to double your sales within 12 months.

You seek a venture partner that offers your business instant access to a customer base that is likely to buy your product.

You work with them to introduce your egg or meat product to their audience.

There is still work involved with making a joint venture successful. 

The expectation can be that things will immediately work out – but it doesn’t happen that way.

It often takes a lot of time agreeing terms – which can be costly.

Also, you lose privacy. Your partner will usually require access to some areas of your business that otherwise would be sealed off. 

Franchise poultry farm

The cookie-cutter approach.

Ready-made (or at least on paper). And a bit like buying a business with a working model from off the shelf.




The franchise owner (franchisor)  should already have a method of making things profitable, without your trial and error.

Often, their branding comes with benefits such as awareness within your market.

A headstart of their experience and expertise.

Disadvantages : 

You still need large upfront capital investments.

You are often tied in to pay franchise fees for supposed benefits, like a website etc. 

(This money comes straight out of your bottom line, whether you make money or don’t.) 

They usually come with restrictions on how you market and the techniques you use to access the market.

They have a brand reputation at stake and will not allow you to take chances.

Acquire an existing poultry business

You hit the businesses-for-sale market and hunt down a potential target to take over.

With the right capital and a solid prospect,

You could find yourself taking on a very profitable ‘going concern’.




An existing book of paying customers.

Established supplier arrangements for chicks, feed etc.

Land which is already purposed for a poultry farm.

Buildings and flock already producing.

Often staff who know how to manage the farm.

Immediate cash flow.

Owner’s residence, if you find the right business.

Can be difficult to value properly.

Hidden flaws or nasty surprises in the physical assets or financial paperwork.

Debt, at times.

Choose Your Market

Your Local Poultry Market

The poultry market is diverse.

There are SO many pockets of commercial advantage that you can pick up.

I recommend subscribing to trade press like Poultry World.

Case studies & interviews are a great way to get a feel for the segments within the market.

They often present very informative, yet real-life close-ups of what makes certain poultry businesses successful.

A key failure made by many is:


“I have this great idea to start a poultry farm doing [x,y,z]”

But a successful poultry farm delivers the needs of the customers.

Being customer-led means you don’t misalign your offering.

Instead, you spot gaps where you could make all the difference and attract loyal customers.

For example. 



Find Out What People Want

Your Local Poultry Market

The driver of the poultry industry is demand.

What customers want to eat.

To succeed in poultry farming you’ll need a deep understanding of your customer’s intent .

The mere fact that eggs and chicken are popular food choices & are eaten in vast quantities is not enough.

Having a long term profitable poultry business relies on you knowing ’WHAT’ & ‘WHY’ your customers buy…

This article published in Wattagnet reveals some quality concerns voiced by industry leaders.

Matters like antibiotic-free birds were top of the list.

Whilst drug-free birds might be the ‘WHAT’ consumers want,

The ‘WHY’ is discovered by reading stories like this one..

(a biography from ‘Farmer Paul’, co-owner of Pasture Bird):

“Throughout my athletic career and physically demanding job in the Marine Corps, I always had achy joints that seemed to get worse and worse.  

What started out as ice baths in college led to Motrin (Vitamin M) in the military and then full-blown arthritis symptoms in my early 20’s.”

Used to the idea of combat, 

Farmer Paul from Pasture Bird

“As a Crossfitter, I’d heard the hype about Paleo but never committed to trying it out.  

I finally gave it a go and after two weeks felt like a kid again.  

I could breathe through my nose, joint pain was gone, energy levels were up, and my sleep came back to normal.  I’d never look back.”

From there, 

Paul vowed to complete his mission to share his findings with as many as would listen:

“My wife and her whole family even jumped on board.  People were losing weight, feeling better, and just overall healthier and happier.”

And then…opportunity knocked:

“The problem was, the more we jumped into meat labeling the more we learned that some companies were just [misleading us].  Many Free Range chickens never actually went outside, and Antibiotic Free birds actually got a bunch of antibiotics.  Wait what?

We were [really disappointed]  Honestly.  We felt cheated, misled, and lied to.”

Suffice to say, the blend of athlete / soldier / certified accountant in Paul took entrepreneurial courage,

And decided on a venture to scratch that itch – enter Pasturebird:

“So in April of 2012, we were sitting around over Easter with the family joking around about getting some chickens for the backyard.  

Nobody had any type of a farming or livestock background, so I thought it was just a big joke.  

But sure enough, my brother in law Rob disappeared from the room for about 5 minutes and returned with a big grin on his face. 

“Guys, I just ordered 50 chicks and they’ll be here in 2 weeks” Rob said.

Over the next few years we continued to realize that there was a huge gap in the market for pastured poultry into wholesale accounts like:

  •  restaurants, 
  • butcher shops, and 
  • online retail.  

People wanted it, but the actual product didn’t really exist.  

So we grew.  

And grew.  

And now, we’re the largest pastured poultry producer in the USA (and maybe even the world).”

How do you find out the unplugged gaps in your market?

Start listening to the consumer.

But there’s one important 1st step, before you can listen…

You need to find out where they gather to talk.

And in 2021 – there is one universal answer:


Social Media Icons Cartoonized

The numbers speak for themselves :

So, without a doubt, we now know where to listen.

Now, here’s how to do it:

Type this into Google – antibiotic-free inurl:’reddit’

And you’ll find 1,640 topic threads-worth of discussion from forum members on the topic, like:



Now, swap reddit for instagram :

Type this into Google – antibiotic-free inurl:’instagram’

The hashtag #antibioticfree has 41,422 posts.


Twitter also is a massive source of consumer social insight,

Statistics like this:

500 million tweets are sent each day.

Declare the potential for listening ‘consumer research’ the platform offers your poultry business.

Want an expert guide of best practice of how to research using Twitter?

Here’s a complete tutorial from media consultant, Simon Owens:


For the official statistics on social media usage globally:


And one of the go-to resources online for the state of social media today :


Long term buyer interest (Peace of mind)

Long term buyer interest handshake

Your poultry business will benefit from a diverse mix of customer types.

Each type called a segment (in marketing language).

Every segment has distinct needs and therefore present pro’s vs con’s for your business model

One thing you will want to get a healthy balance of early on is:

Long term buyers .

It’s no secret that brand loyalty in marketing terms is GOLDEN.

Repeat purchase adds a massive amount of ROI onto the bottom line.

For every customer who buys regularly over years,

You literally snowball your returns.

It’s called customer lifetime value . 

As far as marketing strategies go, it’s a golden oldie –

But in recent years it has made a massive comeback:

Returning Customers Spend 67% More Than New Customers

In the poultry farming business, there are many ways to secure long buyers ,

Some independent and others by obligation.

One popular but ‘tied-in’ method is by becoming a contract grower .

This is when as a farmer you enter into a contract with what’s known in the industry as an integrator.

Integrators are deal aggregators.

Their whole purpose is to acquire advantageous commercial arrangements,

For running a model of poultry farm which is geared for optimal profit.

Everything from forward contracts on inputs to exclusively buying out all stock,

Integrators are both supplier and buyer for poultry farming businesses, 

Offering significant peace of mind and risk limitation to farmers.

But as with any favour given in business,

This relationship comes at a cost to the farmer.

Namely margin. And obligatory rules, policies and laws.

The producer in this circumstance is entirely bound by law to yield full strategic decision making to the integrator.

The producer is simply left to focus on rearing. 

(Minus the usual pressures of the input vs. output balancing act of their independent peers.)

This guide neatly outlines pros vs. cons of the broiler contract farming arrangement:


For an example of what terms and conditions can be included within such a contract,

Take a look at this AB connect poultry producer terms:


There is quite a lot of debate in the industry about how fair the terms of such arrangements actually are.

Industry analysis like this one , examines the features of such agreements in detail.

The purpose being to weigh-up the sharing of risk vs. reward.

Moving the goalposts (even just a little) can either give or take significant advantage.

Trade Sales

Trade Sales of Eggs In Bulk On A Moped

Selling your poultry farm produce to other businesses (business clients or business-to-business B2B) has distinct advantages.

Product volume per purchase is one of them. 

In other words, bulk – or wholesale.

But who would buy wholesale from you?

Profitable business customers for your poultry farm could be hotel chefs, canteen cooks, caterers and specialist retail shops.

They have a CONSISTENT need for LOTS of eggs and chicken.

The benefit for you is simple…

…for the expense of landing one trade account with a business buyer, you (potentially) get  years worth of sales & profitability.

A very cost-effective arrangement if you can find it.

Finding a local or regional grocery store or chain that will stock your eggs, for example, can get you into hundreds of households – all at once.

Here’s a quick guide for getting your poultry products on the shelves of your local store:


A fellow small-scale egg producer who has enjoyed good success in such a business-to-business sales strategy is:

Eddie Ferreira – otherwise known as Farmer Eddie of Eastern Cape, South Africa.

He clearly has worked HARD to get his certified organic eggs networked around his region.

Take a look at his list of stockists:


Very impressive.

But what about getting your produce on the menu of eateries?

Chefs of relatively small hotels even get through hundreds of eggs every week, serving breakfast alone.

But how do you sell either your eggs or chicken to chefs?

Here it is:

This study is the ideal guide to helping you build good commercial relationships with chefs :


The study reports on the findings of a survey taken of restaurant owners in America.

The analysis literally shows you exactly what chefs and restaurant owners are looking for in:

  • Local food producers
  • Types of food they prefer to buy locally

Here’s a digest of the analysis which points out the most critical points for success :


A vital study for your poultry farm marketing plans.

Selling To The Public

Selling eggs to the public

That was selling to trade customers, 

But what about selling your eggs or chicken meat to the general public?

Selling your poultry products to households can be a much steeper challenge than selling to businesses.

There are more of them.

Plus, you can’t go to them (as easily) – they’ve got to come to you.

In which case, your poultry business needs:

  • To understand the likes & dislikes of the different customers (niches) 
  • Develop products that suit the most profitable niches
  • Know what messages will sell you products best
  • Build a brand that supports those messages
  • Find out where your customers do their product research
  • Discover ways of starting conversations with your customers
  • Provide ways customers can conveniently buy your eggs or chicken meat

Here’s a useful list of example top-selling producers & their brands :


The article is full of useful insights for how you would position your poultry business to attract the crowds .


It’s no secret that the internet is a very effective tool for selling directly to the public.

This guide shows you how to build an online shop for selling your poultry products :


For a more traditional approach, the following guide shows you how your farm might partner with local markets to boost sales:

https://smallholdingsforsale.co.uk/farmers-market (For the pro-digital entrepreneur.)

And finally, this is an advanced strategy for using collaboration to your advantage.

One of the most popular articles from my poultry farming newsletter – entitled:

‘ Agri Value Chain ’

…is an expert tutorial in how working with your fellow poultry businesses can promote tons of demand for your farm products.

Agri Value Chain Email Newsletter

Well worth a read.

Direct Selling

Poultry Trade Deals Man At His Desk On The Phone Cartoonized

Selling is a contact sport.

The art of doing it well is all in the personal touch.

Getting your eggs or chicken meat out of the farm gate and into the right sales channels will take persuasion.

And persuasion at its root is about positioning .

Positioning is perhaps the most misunderstood and yet most critical factor for marketing and sales success.

(And what IS positioning?)

Positioning is how to frame something in relation to something else.

In geography – positioning is determined by longitude and latitude.

Grid style.

Just like on a chessboard. 

Or even a spreadsheet.

Each square, cell or playing piece can be pinpointed according to where it lies against the horizontal and vertical axis.

By calling out the coordinates – we are able to locate the exact position of our target.

The same can be said for marketing and sales.

In order to accurately hit your target sales targets, you need to position your offer.

In other words,

It is important to focus your communication on the topics and customer concerns that REALLY matter.

Let’s take selling eggs to a grocery store manager, for example… If the store manager gets complaints from customers disappointed with low stock volume of premium organic eggs, Then there’s no point trying to sell him cheap caged-hen eggs. Neither he nor his customers want to save money on the product, They actually want premium-priced QUALITY eggs – and LOTS of it.

Getting your positioning right saves on wasted sales opportunities.

For a gentle introduction to the idea of organising your egg or chicken meat marketing ,

Take a look at this FAO guide – it’s quick, simple and straight to the point:


(An excellent beginner’s summary to farm gate sales for poultry farmers.)

Now, let’s advance forward…

What you also ought to know about direct selling is that it is SYSTEMATIC.

A highly strategic flow of communications,

That leads to a predictable outcome of products sold.

Recently, as part of my premium business planning email training course called:

Business Planning Specs (… that’s right, ‘specs’ – as in ‘spectacles’, get it? )

I condensed my 16 years worth of direct selling experience into an expert guide called:

Grow Your Poultry Business With Direct Selling 

Direct Poultry Sales Newsletter PDF

In this guide, 

I reveal EVERY direct selling technique that helped me build my own businesses and others.

By using the same enclosed tips,

I turned cold contacts into over 6-figures worth of sales revenue to date.


Proximity To Market

Poultry Farm Location Map of Kerala India

Immersion is a key factor to your poultry business success.

(Immersion = deep dive.)

Because immersion leads to:

Saturation & solution.

By definition, the word ‘immersion’, means to plunge into.

Getting your feet wet in business is not bold enough. 

You won’t win being tentative.

You’ve got to dive in to reap the rewards.

The reason is that business is littered with problems.

The more problems you solve, the more valuable your business becomes.

The tougher the problem, the more valuable your solution for it.

And the toughest problems will require your every effort to overcome.

If author, Malcolm Gladwell’s book Outliers is anything to go by, It may take you 10,000 hours of soaking up the problems of your customers before you stumble upon something worthwhile to sell to them.

It’s time to get immersed .

But how do you act like a sponge to draw up insights from your customers?

You need to be around them and engage them to talk.

This is one reason why proximity to your poultry marketplace is important.

(And I mean marketplace, rather than market.)

Or even better territory .

By definition, this is the geographic area in which your customers live and work.

Both business clients and consumer households.

The area being the maximum distance that you are physically and profitably able to serve with your poultry products.

Get a map. Take a compass. Put the point in the precise location of your farm. Make a judgement on how far you could feasibly travel to deliver your eggs or chicken meat and still make a profit. Set the range of the compass accordingly and draw your circle. Everything that falls within is your viable sales territory.

Everything outside is to be excluded for now.

This is your sales territory . 

Full of income-generating sales potential and profit-making opportunities.

Now, it’s time you OWN it.

Here’s EXACTLY how to do that:


Next up, transporting your stock once you’ve sold it.

Transport Connectivity

Poultry truck cartoonized

Location is one thing to consider, 

But transporting your eggs or chicken meat to the customer is yet another.

This detailed PDF produced by the Poultry Service Association is a valuable practical guide (with worksheets) for getting your broiler birds to market – SAFELY…

Poultry Handling and Transportation Manual

Also, here’s an easily digestible introduction to the basics of getting your poultry products to market:


Building your chicken houses and other civil structures requires capital investment.

Materials, like concrete for foundations and timber framing,

Alongside labour will feature as significant one-off costs in your poultry project planning.

Ongoing, your poultry business will also have to hold contingency funds for expanding the capacity of bird houses,

And for maintaining all structures on-site.

Also remember to factor in biosecurity measures like – fencing around the farm perimeter and surrounding bird pens.

Generally speaking, there are three main ingredients when planning our poultry farm building and construction.

Here’s the list:

3D software generated design of an environmentally controlled poultry house for 20,000 layers

Poultry farming, like any livestock farming model, is labour intensive.

Many man-hours per week are required to keep your flock in good laying or growing order.

Feeding, drinking, weighing, monitoring and observing, cleaning, removing dead birds, collecting eggs, data recording…

…are just some of the routine duties.

All these manual efforts keep the flock in optimal condition, and operations ticking over profitably.

There is, however, another MASSIVE factor in maintaining tip-top poultry farm conditions.

  • Environmental control.
  • Ventilation.

These conditions, according to the experts, are strong contributors to poultry profit.

Because they influence the bodily performance of the birds.

factors affecting broiler growth and quality insert

(From Broiler Farming: The Definitive Guide )

Getting the balance right helps the birds:

  • develop, and;
  • convert more of their feed into chicken meat and eggs.

I recommend this basic introduction to broiler housing environmental control: 


For help understanding what solutions you have available for environmental control of your bird houses,

 I find the following paper to be a really useful outline:


The internal poultry house is competing with external conditions.

Tropical climates pose danger to birds because of the threat of overheating.

As a chicken doesn’t have the temperature regulating control of sweat glands, 

They are less able to lower their body temperature if exposed to very hot climates. 

Other issues, such as adequate airflow from wind-assisted ventilation, will impact how comfortable birds feel on your farm.

For deeper understanding of the relationship between the internal and external poultry environment ,

I recommend reading this article:


Whilst systematic poultry house environmental control requires the installation of electronic equipment,

Which is a costly investment,

The real financial benefits of an increased feed conversion are often worth the upfront cost.

In a recent edition of my premium poultry farming newsletter ,

I share some very revealing insights on the relationship between poultry house environment and lowering your feed costs.

Feed Conversion and Poultry House Environment

The email was based on a study led by Dr. Dhia Alchalabi (Poultry Farming Consultant),

In the study, Dr. Alchalabi shows how in farms of all sizes, increasing feed conversion can lead to huge profit increases.

I recommend you study the detail.

https://thebigbookproject.org/advanced-poultry-pickup/poultry-house-environment/ (for paid subscribers only )

Bird Houses

Fully ventilated shed roof colony style laying house with openings wide open

(Taken from Poultry Houses: Poultry Houses: 197 Designs, Structures, Plans & Systems (PDF Guide)

From experience, 

There are very few truly actionable tutorials on the internet for building your own poultry house.

This resource however totally fits the bill.

It’s many decades old – but the value still holds good today as it did on the date of publication.

This article features step by step features for building both broiler and layer houses –

As well as houses for chicks, pullets and adult hens.

It includes:

  • measurements and dimensions and
  • example pictures with guidelines for capacity.

It’s a brilliant effort at bringing the beginner up to scratch on how to construct the ideal poultry house .

(And better yet – it’s all in PDF !)


Site Layout & Design

40,000 bird Norfolk Black Chicken Farm Plan - 3 shed / free range

Physical business operations TOTALLY depend on workflow efficiency to be profitable.

For a business to succeed properly and things to be done on time,

Staff need to get around from A-B with as much ease (and as little obstruction) as possible.

Just think of all the practical activity that takes place on a poultry site :

  • Arrival of chicks and carrying them to the brooder
  • Changing and washing of staff before they enter into bird houses
  • Carrying feed bags from storage to the houses
  • Cleaning out litter after a batch is culled or sold
  • Weighing birds for monitoring performance

…and much more.

A well planned and designed site… …ticks along like clockwork and is free from accidents and spills. A poorly planned and designed site… …is sluggish, slow, error and accident-prone and ultimately unprofitable.

Here’s a very beginner-friendly video presentation from Africhic which is comprehensive.

(I recommended watching it before planning your poultry farm site layout):


For an expert walk through the best practice principles of site planning ,

Take a look at this short guide.

I published it in my Poultry Farming Project Hub:


Library Poultry Farming Regulatory

The poultry farming industry is highly regulated in almost every country.

There are strict rules governing the value chain from breeders to growers and sellers.

The rules control scale, pricing, labelling and more.

As a poultry farmer, you need to be up on the latest guideline, do’s and don’ts.

Pro Tip :  Your country or region is VERY likely to have a poultry association. Its members will comprise fellow farmers, grain producers, retailers and other value chain members. Their purpose is to fight the cause of participants in the poultry industry. The goal? To provide a fair playing field for all involved…as best as they can. For example, here is the Kerala Poultry Federation website: https://poultryfk.in/

Their #1 goal?

≡ “To assist and promote the growth and development of poultry in every way in the country.”

Try finding your local, regional or national poultry association. Type into Google Search: ‘[place name]’ poultry association

One useful service provided by such an organisation is reference paperwork.

Having the benefit of experience, they usually stockpile resources like guidelines and registration forms on their website.

For example, the South African Poultry Association have all their useful start-up documents saved here: http://www.sapoultry.co.za/home/regulations.php

(Again, this is just an example – your own relevant poultry association should have something similar).

The laws governing farming and processing practices in the poultry industry often come under fire.

In South Africa, there were recent changes made to how much brine is permitted to be injected into chicken carcasses. https://www.engineeringnews.co.za/article/south-african-national-standard-that-focuses-on-the-welfare-of-chickens-2021-03-18/rep_id:4136

Even as small a difference as 2% in the amount of brine,

Which is injected into the chicken meat can rock the balance of profit for producers.

Here’s another example:

An article on meat safety law from South Africa shows minimum standards that are expected of abattoir conditions: https://www.gov.za/sites/default/files/gcis_document/201409/28520a.pdf

Ideal if you plan to get involved in meat processing in South Africa.

Or, let’s take The Philippines for example, A Barangay Certificate (or Certificate of Residency) is required when opening any new business.

So, if you are starting up in the Philippines poultry industry , 

Be sure to enquire officially about this and other relevant licenses.

Poultry Farming Training

Training is a huge factor for business success.

It’s a safeguard against lack of experience, and for most…

…the best way to get your knowledge up to speed ASAP and therefore reducing risk of failure.

Running a poultry business is a multi-disciplinary act.

Spinning plate on all sides and a wide range of skills needed to make it a profitable venture.

Here are just some of the key skills necessary for success in the poultry trade – in any country:

Broiler Stockmanship

The nature of the business at the grassroots level is animal husbandry.

Handling the birds from accepting them on your farm either as day-old chicks or pullets,

And seeing them through to the end of their productive life.

This is the job of the husbandman.

Keeping the birds in tune with their top performance parameters takes specialism.

Access to such teaching may not always be possible in person.

Here are some quality tailor-made resources for learning better bird skills:

The Big Book Project – Poultry Farming eBook & Email Course

The Big Book Project Agribusiness and Poultry Email Newsletter

For the last 12 months now, I have provided a free email course and eBook for poultry start-ups.

So far, 6,308 students have been admitted to it.

Email Subscriber Count

It’s the ultimate handbook for getting on track for optimal profit when starting a poultry business.

I recommend you sign-up today , if you haven’t already received emails from me.

Advanced Poultry Pickup

Due to the success of my free email course for start-up poultry farmers, 

I developed and launched a premium newsletter training program in November 2020.

Premium Email Newsletters for Poultry Farming and Agribusiness

To show you the EXACT techniques, proven by advanced level farmers, which are able to take your poultry business to the next level of ROI and profit.

Strictly for the pros.

I recommend you sign-up today .

Knowledge Base

The Big Book Project Agribusiness Knowledge Base

Facts are facts and never change.

Even in poultry.

Knowledge items like feeding schedules, production volumes and growth targets are the same today as they always have been.

Yes, new commercial breeds shave off some cost as well as push the production ceiling,

But within reason, chicken doesn’t really change.

Based on this,

I produced a poultry farming knowledge base filled with facts and figures relating to rearing and steering a poultry business.

Almost daily, readers request either:

  • a copy of a feeding chart, 
  • disease chart
  • growth/weight expectations by age of bird .

This was my reason for publishing the one-stop-shop: Poultry Farming Knowledge Base .

It’s a work in progress and still growing and relies on your input.

Take a look and get in touch if you have any request:


Breeder Manuals

Nutritional Requirement of Hyline Layer Hens

Breeders know best.

It’s their business to know.

Critical bird behaviour and performance down to the last percentage point presents a GREAT advantage to anyone downstream,

Including your poultry farm.

And to remain ahead of their peers, 

Breeders are forced by reason of their trade to plough $millions into research and development.

EVERYTHING they learn, they document in user guides.

And at regular intervals they revise the edition of their guides giving producers like you the chance of getting even more return on your farm investment.

Here is a broiler management guide from leading meat bird breeder Aviagen:


A l ayer management guide written by Hy-Line (leading layer bird breeders) can be found here:


Business Planning

Without doubt, 

The #1 request that I get  from readers of The Big Book Project is:

Help with business planning.

Like this one…

Help With Poultry Farming Business Planning Email Request

What’s interesting is that this topic (business planning) must be among the most heavily published commercial related topics online.

And still, the more that gets published, the LESS confident beginners are of what to do.

Being a general discipline that applies to every business it can be difficult to translate into poultry.

This is EXACTLY the reason that I put together my premium agribusiness planning newsletter for start-up poultry farmers.

I called the newsletter:

Business Planning Specs

Business Planning Specs

The goal with it was to help you…

(*whether you are a complete beginner or an experienced business planner) 

…see precisely what your business plan should be doing for you and why.

It’s a detailed digest with lots of practical examples, plus templates to work with immediately.

And you get it delivered in chapters directly to your inbox over the course of a few weeks.

Made for convenience. For the self-paced learner in you.

I recommend giving it a try today (paid subscription).

Techno Economic Parameters

(Taken from the Poultry Farm Project Report Hub )

A fundamental step to being successful in poultry farming is:

Economic understanding.

You need to know the conditions affecting the wider commercial climate.

Issues such as:

  • supply chain dynamics 

…can quite suddenly cause a snap on pricing.

This is not felt any more sharply in poultry trade than with feed costs .

Feed costs contribute the majority of production expense for most poultry farms.

Often poor grain harvests or competition for grain supply from ‘shoulder industries’ like biofuel,

Puts a strain on availability.

And where availability shortens – prices rise.

Articles like this one – really make it easy for you to get a hold of the basics.

A highly recommended read :


Business Management

Business Reporting on Poultry Farming

Besides planning and economics – your business head needs to know…

… Management .

How best to handle the daily running of your business (and not just your birds),

For the most profit.

For example,  Risk management is a necessary feature of any business – and is an ongoing need. What is it and why? It’s when businesses take proactive measures against things that could go wrong. And they do this as a way of preserving any future loss of income. In professional project management,  Project managers (known as PMs) use risk management matrices, like this one: https://thebigbookproject.org/templates/risk-management-matrix/ (for paid susbscribers only ) To log all known risks and score them according to likelihood and damage potential.

I recently published a library of over 30 business templates to make it easy for you to learn and practice better business management.

I recommend using these templates in your poultry business planning.

For example,  A risk in your poultry business could be that all of your sales revenue is tied up in one client. This leaves your business exposed to the risk of losing that client along with ALL of your future sales. This would be logged in your risk management matrix . A potential solution would of course be to diversify your customer base. The cost of doing this would be more of your time doing business development to attract prospective clients.

Investment Data for Poultry Farm Business

Starting a poultry business is an investment .

Things of value from you go in, for the hope of a reward later on.

Making profitable investment decisions takes knowledge.

Either by experience or training.

Or sometimes, even both.

Some years back when I was studying as business management postgrad,

I came across a most innovative method of learning real-life business principles.

Software simulation.

The software, in this case, is called Markstrat .

In a nutshell,

The software simulated real market conditions,

Whilst mimicking for you the experience of being a marketing director responsible for launching your company’s products.

Round after round you had to adjust your:

  • product mix (types of products offered, pricing, positioning, placement etc.)

Whilst reacting to how the market received your decisions and staying on target for maximum sales.

In short, it was very life-like and quite addictive (if I’m honest) but the lessons learned stay with me to this very day.


This was what drove me to invest my time and experience into developing a similar resource,

But this time only for poultry farmers.

The software I developed is called Poultry Project Reporter .

Poultry Project Reporter

Poultry Project Reporter 2.0 is the  fastest  and most flexible way to build your winning layer or broiler proposal.

I recommend that if you are writing your project proposal that you subscribe to use the software today .

It plays on 109 project variables (cost & metric inputs) related to either a layer or broiler farm business,

And auto-calculates accurate outcomes of profit and ROI based on what business model decisions you make.

It’s basically the IDEAL zero-risk, but HIGH IMPACT way to learn which rearing systems & business models make the most poultry profits .

I personally use the system almost everyday. 

And I produce some of the internet’s most detailed poultry financial reports and analysis using it.

My most popular analytical tutorials like this one:

https://thebigbookproject.org/advanced-poultry-pickup/broiler-income-analysis/ (paid subscribers only )

It was entirely made and automatically calculated using Poultry Project Reporter .

I would dream of writing a poultry project proposal without it now.

Choose Your Type of Poultry Business

There are so many different types of poultry-related business out there.

And each having its own profile. Suiting some types of owner and not others.

As a golden rule, I always say, before making a decision it always pays to research thoroughly .

That way you don’t miss out on a more profitable opportunity and stumble upon threat.

Here is a brief guide to choosing the right poultry business for you:

Know The Value Chain

Poultry Farming Value Chain PDF

The spine of the poultry industry is the value chain.

It’s what makes it stand.

From beginning to end much like a river starting up in the mountains and flowing out to sea,

The poultry value chain sets a course from breeder to eater with all in between.

Here’s what all of that look like: 

These are the upstream providers of commercially tried and tested strains of broilers and layers.

Their strength is to selectively breed the most productive birds on the market.

Competition for finding more percentage improvements on performance, 

Drives the breeders to produce more and more economically viable birds.

Hatchery (Day Old Chicks)

Hatcheries take from the proven stock of breeder strain and multiply the potential.

Their business is to provide ready stock of chicks for producers to take on and rear for profit.

They are the accelerators of the poultry trade. 

Wholesalers making stock available and plentiful for retailers to purchase.

There are some layer farms that prefer to receive ready-made ‘point of lay’ birds than day-old chicks.

In such a case, the farm indirectly pays the cost of rearing the birds from day one.

It’s actually bundled into the price of the birds.

The benefit to the farmer is you get the birds delivered ready to lay and therefore fast forward your egg production timescale by 18 weeks.

This has clear cash flow advantages, yet (I say it again) not without cost.

Which brings us on to…

Layer Farming

Layer Egg Production Strategy

This is the practice of rearing hens for the purpose of producing table eggs . 

Layer hens at peak performance will approximately lay an egg per day.

After some 72+ weeks of age layer hens generally fall beneath the line of profit-making and are culled .

Broiler Farming

broiler definition

(Taken from Broiler Farming: The Ultimate Guide )

This is raising special table meat birds for – exactly that, chicken meat.

They are raised from 1 day old and reared for approximately for 6-7 weeks until peak weight.

Then, the birds are rounded up and shipped off to market where they are sold either live or as carcasses.

Further processes occur where the carcasses are divided into pieces, sometimes frozen, sometimes delivered fresh and handed over to wholesale and retail.

Packers are exactly that. 

They specialise in taking the stock from the hand of the producer and preparing it for retail .

They are yet another link in the chain and their involvement (just as with the involvement of every other link) puts a squeeze on the margins on producers.

This can at times prove unpopular when it threatens the earnings and survival of farmers .

Equipment Vendor

Poultry equipment is specialised and more than often manufactured in The Far East.

This makes the availability of such equipment at times rare or at least hidden if not promoted effectively.

Equipment vendors are the source of getting poultry farming kit like cages, feeders and drinkers at affordable rates.

Whilst capital intensive to hold stock, 

This kind of business can be quite rewarding if you strike a good balance between supply and demand – keeping inventory lean.

The classic middleman.

Agents are the market makers of the poultry industry .

Where the marketing efforts of the producers and farmers lack bite.

These opportunists land big volume deals which make all the difference,

And receive a commission for their efforts.

They save farmers time and resources doing the business development themselves,

Often a very welcome exchange,

Yet they cost the value chain yet again more margin.

Feed Miller

The people convert bare grain into complex feed mixtures ,

Which are tailor-made for optimising bird growth and productivity.

Whilst their product is not as perishable as the birds themselves,

The timely and tightly controlled:

  • Preparation

…of the product must be orchestrated with precision to land fresh, quality feed on the doorstep of the farm,

With minimal or even zero-loss.

These are just some of the key players in the poultry farming industry – and food for thought for the type of poultry business you want to start.

chicken farm business plan tamilnadu

There are many ways to commercially raise chicken for eggs or meat.

And the decision isn’t always so clear cut.

Often, the first thoughts are always BIG and FAST are best.

But more and more it is seen in markets across the world,

That poultry consumers are becoming much more…

… QUALITY conscious.

According to Dr. Osler Desouzart,  ‘…a Brazil-based food-industry analyst who helps poultry companies with marketing and planning through his company OD Consulting.’ “A premium chicken sold at a premium price cannot be made… with second- grade feed, with the lots managed by untrained people and with the ‘cost dictatorship’ determining that the least expensive ingredients should always be used,”   “Quality begins at the beginning, but has to go all the way to the end. There is no ‘partial’ quality, or quality just in parts of the process, by part of the departments and part of the time,”   ‘Today’s consumer wants to know what he eats, from where it came and how it was produced. He wants assurance that what he eats is safe for his health and the environment’ “My point is that if European producers try to fight the imports with their unbeatable prices and tailor-made bulletproof productions that resist any quality assurance audit, they shall fail. If they think that they can entrench behind protectionism, they are doomed.” (Source: The Poultry Site )
According to thegrocer.co.uk,  “…sales of organic produce in the UK rise by 12.6% to £2.79bn in 2020 – the category’s highest growth level in 15 years.” (Source: The Grocer )

A large proportion of this growth is due to organic poultry products, according to The Soil Association.

  • No chemicals on feeds (pesticides etc.), 
  • non-GM, no hormones, 
  • no antibiotics

… purely reared naturally – without intervention.

Yes, there are many hoops to jump through to obtain official accreditation as this label is heavily regulated.

But once achieved, a premium price tag will not be resisted by the consumer.

In fact, the premium price tag on organic foods, in the UK for example, can fetch as much as 89% more: “Organic food also attracts a hefty premium over non-organic food. In 2016, in the US, a survey by USDA found the organic premium varied from 7% for fresh spinach to 82% for eggs. In the UK, the organic premium is higher. Shoppers pay on average an organic premium of 89%.” (Source: Economics Help )

To some, animal welfare has multiple benefits.

They go something like this:

If your layer or broiler flock spent more time outside than inside:

  • Birds would enjoy a far better life having more exercise and better health
  • Access to natural foods sources from foraging gives a more nutrient dense product
  • Consumers enjoy better nutritional value for money.
  • The soil receives back nitrogen rich manure which is recycled for more growth

Because of this, there are segments of consumers who see free-range eggs and chicken as greater value .

(…and the health benefits as being worth paying more for.)

According to a 2017 study by Kenyatta University, Kenyan poultry consumers, “…exhibit  high  preferences for indigenous chicken eggs and are willing to pay 41.53% more compared to other eggs.”  (Source: Analysis of Consumer Preference in Product Attributes: A Case of Indigenous Chicken Eggs in Kenya )

Now, the label Free Range Eggs are certified and not a marketing-ism. 

Therefore you:

  • meet criteria and 
  • then are awarded 

…before being able to use the product description lawfully.

The process differs from country to country but here is an example from the UK : 


And just in case you are still a little confused (or a lot) about the definitions of what makes an egg ‘organic’ vs. free-range , for example…

This guide clarifies things in an easy to understand way:


Deep Litter

At the ‘lighter end’ of the semi-intensive scale of production is deep litter poultry farming.

In summary, this is how it works:

The birds spend their entire time indoors, but are free to roam within the house . Uncaged.

They spend their time on the litter which in turn must be kept clean to prevent disease.

For broilers, at the end of their typical 6-7 week rearing period the house is cleared out and litter usually sold as fertiliser.

Layers spend their production life on the litter and at the end of 70+ weeks, the flock is culled .

During this period the litter is topped up and changed.

But how often and how much?

I recently wrote this simple guide to the deep litter method for chickens to help you calculate the cost for your project:


If you were thinking, how deep exactly should deep litter be ,

This is just the article for you:


And what about the type of material?

What works best for poultry litter?

Here is an easy to use table for comparing the benefits of poultry litter .


Caged (Intensive)

Caged poultry farming is intensive .

The chickens are denied the freedom to roam around the birdhouse.

The short term commercial benefits are: 

  • a smaller floor space required, 
  • no litter needed and 
  • time-saving (automated manure collection, feed and drink systems)

For these reasons, a caged set up is sometimes preferred by farmers.

But how do you choose the most suitable cage system?

To answer this question, 

When I recently upgraded and improved my software Poultry Project Reporter to 2.0.

It is now able to predict how many repeatable bird cages you need .

Plus, it can advise on the type and shape of the cage.

Here’s a PDF example of a broiler form cage report:

Layer Farm Cage Buying Advice Poultry Project Reporter

(Taken from Poultry Project Reporter 2.0 )

For a useful tutorial of the types of poultry cage systems – 

Take a look at this page:


fine tuning poultry profits

Poultry farming, like any business, is target based .

What does that really mean for you?

It basically means all of your efforts will be entirely wasted UNLESS you hit the mark .

And the mark for sustainable profit is getting more distant and difficult to reach, by the day.

Inflation, price volatility and increasing competition work to squeeze margins.

This means that the modern-day poultry business owners must be:

More results-focused than ever before.

Whatever the model, 

So much is riding upon every individual gram of weight or hen day egg, 

That poultry farmers are under increasing amounts of pressure to perform .

Survival in poultry farming comes down to due diligence.

And in particular with your METRICS.

As everything in the business comes down to metrics and measurements.

Master them – and you’ll give yourself the eyes to see the road to success.

Know Your Standards & Targets

First, things first,

Your poultry product has got to be legit.

Without passing the quality standard tests, you simply can’t get your eggs or meat out of the farm gate.

Knowing the standards and being very comfortable with your ability to meet them is key.

Pro Tip : Find your country’s relevant egg or meat standards by typing into Google: ‘Table egg standards [country name]’…E.g. ‘Table egg standards Philippines’ Example for the Philippines: http://spsissuances.da.gov.ph/attachments/article/1101/PNS-BAFS35-2005-TableEggs.pdf ‘Meat Inspection code [country name]’…E.g. ‘Meat Inspection code Uganda’ Example for Uganda: https://members.wto.org/crnattachments/2017/TBT/UGA/17_5529_00_e.pdf Whilst these standards help you see what is expected,

You still need to know how to achieve the goals set.

This is EXACTLY why I included these two resources in my Knowledge Base:

  • Broiler welfare assessment template used by the RSPCA in England for rating general condition of broiler birds. I recommend using this to assess your broilers before marketing:


  • Kadaknath egg quality rating is a rating system and calculator for assessing the quality of eggs from a Kadaknath bird. Using these 10 indicators you get a solid system for measuring egg quality. I recommend take a look at this study:


ROI Analysis

Return on investment (ROI) is what poultry business survives on.

If you don’t get out greater value than what you put in , 

Then your business is not sustainable.

It cannot survive.

The Iceberg Effect of Business Start-Up

ROI is not guesswork either. 

It comes down to expert financial calculations and estimates .

You need a FRAMEWORK – tried and tested that gets results.

That’s exactly why I produced Poultry Project Reporter .

When I started The Big Book Project, I spent so much time writing out poultry proposals ‘long hand’,

And I found the manual method was:

  • Error-prone
  • Generally off-putting

And speaking with over 5,000+ subscribers of my email newsletters who are start-up farmers and poultry professionals,

It seems I wasn’t the only one with this problem.

I decided to scratch the itch.

  • 1,800+ software design & development hours later
  • 109 individual data entry points
  • 74 integrated PDF-fillable forms & calculators
  • Countless (‘000s) factual expert references

chicken farm business plan tamilnadu

…the Poultry Project Reporter was complete .

I launched it in September 2020 and picked up my first few license holders, 

Ranging from value chain managers, PhDs and start-up farmers.

A good start, but still there was work to do.

The launch version had some speed issues, lacked memory and was a little rigid in parts.

Not wanting to leave a job half-done I took to completely overhauling the system,

And adding to it all of my first wave user suggested improvements .

It now answers ROI queries in multiple currencies, is generally much quicker and now is mobile friendly…

…PLUS much more.

Welcome to Poultry Project Reporter 2.0

One of the features I added, which was one I personally really wanted to see,

Was the ability for the software to take an individual section of a poultry business financial proposal & run a ‘micro analysis’.

I wanted users to get analytical value from it without having to fill in the ENTIRE form each time.

And because of this feature, it works great as an ROI scenario planner .

It lets you run all kinds of interesting comparisons helping you weigh up the most PROFITABLE decisions,

BEFORE you invest in your poultry business idea.

In a recent premium email newsletter series , 

I weighed up the profit-making potential of various broiler and layer production models,

Showing how the slightest of changes in egg or bird production gearing can make a significant difference to your earnings.

Layer Farming Income Analysis Email Newsletter

I highly recommend you read these before planning your poultry business income:

https://thebigbookproject.org/advanced-poultry-pickup/layer-income-analysis/ (paid subscribers only )

https://thebigbookproject.org/advanced-poultry-pickup/broiler-income-analysis/ (paid subscribers only ) 

Example Egg Yields

Egg yield in principle is quite simple.

With a commercial layer breed like the Hyline Brown , you can expect each hen to produce:

1 egg per day – 96% of the time (during peak laying weeks e.g. week 29)

Hyline Commercial Brown Peak Hen Day Egg Production Chart

Lohmann Brown Classic, on the other hand, achieves a hen-day egg production of 93%.

Just a few points shy of Hyline Brown.

But that is assuming, that your husbandry skills are on par and the birds are receiving all of the input help they require…

  • Ventilation etc…

Now, that’s just talking of one bird.

But don’t things get complicated when you start projecting flock production?

And even more so with multiple flocks ?

How do you estimate production then?

The answer…

…it’s very difficult.

Because there are just SO MANY variables involved that you can quite quickly tie your brain in knots.

Factors like:

  • Interval of buying batches
  • Age of each flock 
  • Number of multiple batches
  • Culling age

…add layers of complexity and make accurate predictions seem almost impossible.

Tough, isn’t it?

But here’s how to beat it:

In response to overcoming the challenge of accurately predicting egg production using various rearing systems,

I included within Poultry Project Reporter an egg production statement.

What does it do?

Well, on one hand, it’s quite complicated…

…it splices up your multiple flock egg production models into separate layers,

And using the expert breeder data according to age the software lines up each flock and its egg output,

(…now, here’s the SIMPLE bit…)

Blending them all together into one neat flow of eggs – complete with ups and downs, taking into account:

  • Age of hens
  • Culled flocks ( spent hens )
  • Mortality adjustments

The result:

A seamless statement of EXACTLY how many eggs your farm will produce, looking forward up to 6 years.

And like I said, 

At the click of a button, you can switch between production models to see the difference.

Layer Farm Production Chart

My premium email newsletter :

Layer Production Systems , outlines many scenarios for you to look at.

How many eggs per year will a 1+2 rearing system with a batch size of 1,500 chicks produce?

Layer Egg Production Email Newsletter

(Taken from Layer Production Systems – Poultry Project Reporter Email Newsletter)

Very revealing.

I highly recommend reading this :

https://thebigbookproject.org/advanced-poultry-pickup/layer-production-systems/ (paid subscribers only )

Example Meat Yields

Meat yield also has its complexities.

Although, on the face of it – the production dynamic is a simple 1-to-1 relationship.

Not like with egg layers.

Egg-laying calculations needs to take into account hen-day egg averages.

But 1 broiler chicken = 1 chicken carcass.

Simple enough.

But we can’t just stop there…

…it gets quite a bit deeper than this in practice.

Firstly, there is the weight of chicken .

Broiler carcasses are sold on weight.

Either per kg or per lbs.

One chicken of greater weight therefore will be sold for more money at market.

But then there is the issue of meat yield.

broiler carcass yield

( Taken from Broiler Farming: The Ultimate Guide )

Meat yield takes into account that not all of a chicken carcass is meat.

The is bone tissue, blood, head, feet, feathers, inwards and more…

Leading studies say on average you can expect 68.8% meat yield from a broiler bird carcass.

You can generally expect that a shade over 2/3rds of a broiler chicken’s body weight will pay you back in marketable meat.

feed strategy broiler FCR

And all of that happening within a period of 6-7 weeks.

Cobb 500 Performance Chart

From day-old to market-ready.

But again, that is the single bird version.

What about when you scale it up to a flock?

Adopting a single flock farm model, otherwise known as All-In-All-Out ,

The farm’s entire cash flow dependency rests upon a single flock’s 6-7 week production cycle.

In between (or rather during) rearing cycle,

The farm suffers from ZERO cash flow (awaiting the big payout at the end of the cycle).

With a multiple flock model.

You get an overlap of production . 

Like this 4+1 broiler rearing system:

4+1 Broiler Rearing System

You reduce the dependency. And smooth out the cash flow .

This model takes more capital outlay and expenditure to house more flocks at once,

But if achieved, 

The farm benefits from a more consistent income stream.

As for how that REALLY looks like, along with some detailed examples,

I highly recommend reading my premium email newsletter called:

Broiler Production Systems (paid subscribers only )

Broiler Meat Production Email Newsletter

( Taken from Broiler Production Systems from Poultry Project Reporter )

In it, I open the lid on EXACTLY how you model cash flow with the broiler business.

And how to set things up to maximum profit.

A recommended read :

Age Distribution

Mature birds bring marketable product.

Juvenile ones don’t.

Peak performance for both broiler and layers is like a harvest. 

Until you reach it, your business is unprofitable.

And beyond it, the same applies.

There is an optimal window where all your hard work comes back to you in either:

  • High volume. high-quality eggs, or;
  • Nutritious, optimal weight, healthy chicken meat
Leading poultry farming consultant, Richard Jackson of St. David’s Poultry  claims: “The first week of a broiler chick’s life forms the basis of its health and productivity for its entire time on the farm.” (Source: Farmers Weekly )

That said, 

I recommend reading this knowledge base article I wrote recently.

It tells you the critical steps to prepare before accepting a new broiler chick batch:


Everything in poultry farming works to schedule.

Layer Farming Production Intervals

(Taken from Projecting Layer Egg Production – Free Poultry Farming Email Course )

You simply can’t rush nature.

It takes its course and can’t be changed.

On one hand, this sounds like a constraint.

But thinking it through another way,

It just gives you some firm parameters to work with .

Some predictability.

With good time management – your model has no hiccups.

And your cash flow will be as expected.

But any slips and trips will have an impact on your timing for delivery, sales and income.

This short guide will help you understand the importance of rearing cycles.

Average Mortalities

Bird mortalities are routine on every poultry farm.

broiler ROI

There are a certain proportion of broilers and layers in every batch that will never reach their potential.

This is to be expected.

And budgeted for.

In the Hyline Commercial Brown management guide , 

The cumulative mortality rate is 8.4% over 100 weeks.

The broiler equivalent can be found in the U.S. Broiler Performance Report,

This survey quotes an average mortality rate of 5% (the data sample accounts for 95% of the total US broiler output).

Ratios & KPIs

Every poultry farmer needs a performance dashboard.

Like driving a car, 

To safely operate the vehicle you need a continual view of the car’s vital stats.

Any blindspot will threaten the chances of the vehicle reaching the desired destination.

The same can be said of managing a poultry farm.

When developing Poultry Project Reporter software , 

I made sure that I added a Key Performance Indicator Dashboard.

I call it ROI Metrics .

The page is really simple, yet very (VERY) important.

At a glance, it gives you the following ROI-related measures:

Broiler Farm ROI Metrics Report

(Taken from Poultry Project Reporter software 2.0 )

  • Feed Conversion –  how much feed by weight is converted into meat?
  • Broiler Meat Yield – how much of the broiler carcass is actually meat?
  • Cost Analysis – what is the feed and chick cost for raising a marketable broiler?
  • Revenue & Margin – what is the average sale price of a broiler and how much gross profit is there?
  • Manure Yield – how much manure will the average broiler produce in a rearing cycle of 6-7 weeks?

This simple report gives you the key profit-related metrics in one.

Optimal profits in poultry farming take some engineering.

Poultry Production Modelling Which One?

I have found that deciding on the ideal poultry rearing model is like commissioning a tailor-made suit.

  • You have in mind a desired design and result.
  • Choose the ideal material, colour and style.
  • Get measured up.
  • Production.
  • Adjustments.

The ideal result?

A perfect fit (for you).

Let’s take a look at the key components of a poultry business production model.

Cash Flow & Obligations

An important factor in planning a poultry farming business is structuring cash flow.

Here is a simple fact about starting up…

…if you have expenses before generating income, these obligations come out of investment funding.

Perhaps out of your own pocket, if that is the case.

Whilst some start-up farmers have the financial ability to carry this initial burden,

Others don’t.

But the ideal situation is that your flocks begin generating their own income as soon as possible.

For example,  If you compare broiler and layer farming – they each naturally offer different cash flow benefits. Broiler farming begins producing income as soon as the first flock is sold (6-7 weeks). Layer farming from day-old chicks, however, has a 20 week delay before income is generated. But on the other hand… Layer farming produces daily product and consistent cash flow. Whereas, broiler farming income arrives in a lump sum when a flock is sold – some 6-7 weeks from arrival.

Want to visualise this clearly?

Layer Production Egg Volumes

( Taken from Layer Income Analysis – Poultry Project Reporter Email Newsletter )

I recommend reading a series of premium newsletters that I recently published (paid subscribers only ):




Single Flock

Some farmers prefer single flock models,

And simply won’t touch a multi-flock design.

Often, the answer is BIOSECURITY.

Ahmed Atef All In All Out Biosecurity for Broiler Farming

Multi-flock farms have a higher potential for cross-contamination and disease outbreak.

Naturally, you avoid this by raising 1 flock at a time.

I discuss the in’s and out’s of this for a broiler farm within this post:



Multi-flock poultry farming is like a sound equaliser on a Hi-Fi.

By overlapping and layering flock productivity,

Farmers can achieve the most profitable blend of production.

Common layer farming systems are:

  • 1+2 = 1 brooder batch + 2 layer hen batches
  • 1+3 = 1 brooder batch + 3 layer hen batches
  • 1+1+5 = 1 brooder batch, 1 broder-cum-grower batch + 5 layer hen batches

And typical broiler rearing models are:

  • All-in-All-Out = 1 flock
  • 4+1 = 4 broiler flocks + 1 spare broiler house 
  • 8+2 = 8 broiler flocks + 2 spare broiler houses

The poultry industry typically uses these production rearing models.

They’re tried and tested – producing predictable results, every time.

Each model has its own signature or fingerprint of production output.

The patterns of production are very detailed and have their own peaks and valleys – week in, week out.

Take this 1+3 layer rearing system with a batch size of 516 layers:

1+3 Layer Egg Production Volume

…and compare the production output of a farm with the same flock size of mature layers, but this time using 1+1+5 model:

1+1+5 Layer Production Egg Volume

To learn EXACTLY how much they produce and how best to use them for maximum profit,

I recommend reading these premium newsletter editions (paid subscribers only ):



And for a quick guide to how the overlapping of multiple flocks works in principle,

This article is a quick and easy summary:


Batch Buying

When a batch of either broilers or layers reaches the end of production,

The farmer then replenishes his livestock by buying another batch of birds.

Layer Batch Planning

No matter the rearing system, the number of birds per batch remains consistent.

For example, A 10,000 bird capacity layer farm using a 1+1+5 rearing system will use a batch size of 2,000 birds. How did I work it out? Well, it’s like this: To get 10,000 layers capacity using 1+1+5 you simply divide the total laying flock capacity by the number of layer houses, Which in this case is 5… …the answer = 2,000.

This is your batch size.

Want to really master this type of modelling with ALL the common rearing models?

I recommend you read my premium email newsletter series called Poultry Project Reporter:

And for an easy introduction to how this works in simple principle, read these articles:



Laying hens are culled when their productivity becomes unprofitable.

When the cost of the feed they eat outweighs (or is greater than) the money received for the eggs they lay.

This point at which laying flocks tip the balance from profit to loss-making differs with every farm model.

But in general commercial terms,

Layer hens become unprofitable at 72 weeks of age , 

72 Week Hen Day Egg Count

Which is when the hen-day egg production goes under 80%. 

(Or when hens start laying eggs daily 80% of the time.)

At this stage, unprofitable flocks are removed and often sold as discounted meat chicken.

Why are they sold at a discounted price?

Because the meat of a spent layer hen is usually:

  • More stringy and tough
  • More intensely flavoured 

…in comparison to broiler chicken meat.

Typical retail consumers value this spent hen meat less than broiler meat.

It, therefore, sells for less per kg or lbs than broiler meat.

Spent hen meat is also a popular choice for food processors who produce manufactured meals.

This is because their volume business depends on preserving margins, 

So cheaper meat with more flavour and tougher texture better compliments their recipes.

For a detailed guide on culling layer hens, 

I recommend reading this article by Mississippi State Agri Extension:

http://extension.msstate.edu/content/culling-hens#:~:text=Culling%20hens%20refers%20to%20the,for%20marketing%20or%20home%20cooking .

I also cover the topic in brief as a general introduction to culling hens  here:


Processing Challenges

Processing seems like the home straight or an open field to touchdown,

But the number of start-up poultry farm operations that drop the baton or ball on the way home to market is ASTONISHING.

Complacency in this area can literally flush away profits and decimate all your hard work.

Broiler feed withdrawal period

It’s absolutely vital to have this area sorted and down pat before counting your income.

For best practice advice on how to handle broilers in the hand over to processing,

I recommend a close studying of this article:


Also, in my Poultry Project Hub, this article will help you see broiler processing in light of your business model :


And this slideshow presentation is an excellent beginner’s guide to egg processing – for poultry farmers:


Ready To Market

Once your production cycle has completed, 

Your next job is to get your eggs or chicken meat to market. 

This takes:

  • Catching or picking, 
  • Transporting
  • Processing & cleaning, 
  • Packaging, 
  • Storing and 
  • Delivering.

Eggs and chicken meat, as you can imagine, require different methods of handling.

But the result is the same – by the end,

A product that is ready to put into a refrigerated cabinet or on a shelf.

If you are new to the idea of slaughtering a chicken, this guide will help you get started (it has a great infographic too):


For transportation advice , this guide presents a helpful introduction:


This next guide is a SOLID all-round presentation on how to market poultry products :


And finally, this is a detailed article on packaging poultry products :


A resourceful poultry farmer has more than one income stream from his flock.

Nothing goes to waste.

Because in both life and business – there is often use for most things, you just have to know what for.

Once you know, you just need to market it. The additional income serves to smooth out the joins between your dips in production.

Here is a list of common sources of secondary income for your poultry farm.

As mentioned earlier in this guide spent hens are layer hens that have reached their economic point of break-even.

Holding them any further will result in your farm losing money.

Selling these hens helps your farm retain profits.

In this article, the author describes where added value will benefit the company;



On the broiler side of the poultry farming coin,

Broiler by-products are the equivalent to spent hens.

At the end of every broiler rearing system when the birds are packed and shipped for processing,

What emerges at the other end of the processing chain is ready broiler meat,

But along the way the lost material such as blood, bone, head, feet etc. are by-products.

Rather than discarded, this material is often prepared for sale on the by-product market.

Buyers, like fish farmers, will use the inwards and blood of processed broiler carcasses as protein food for fish.

This trade recoups some profit for the broiler farmer and presents a ready-source of input fort the fish farmer.

In agri, there are MANY win-wins like this at your fingertips.

Research and study will lead to EXACTLY where they are.

As a head start,

This PowerPoint presentation (+ PDF) is pretty much an ‘all you need to know’ guide on broiler by-products (by The University of Georgia):



Plus, if you’re looking for a breakdown of by-products by the percentage of body mass , 

I also recommend this research article by The University of Zimbabwe and The University of Swaziland:

(I used these figures for my Poultry Project Reporter software calculations on by-products)


Chicken manure makes for great fertiliser and fish food.

Take this for example,

A Kenyan fish farmer who built chicken huts above fishpools for natural recycling of organic matter from one livestock to another: https://wire.farmradio.fm/farmer-stories/kenya-farmers-use-chicken-droppings-to-feed-farmed-fish/

Such examples are becoming increasingly common,

As farmers innovate ways to economise on feed cost and optimse profit.

And how about as a fertiliser?

Read this…

It’s a great formula for maximising the use of poultry manure as part of a nutrient management plan for crops :


Chicken manure has different grades of quality though.

It’s judged by content.

Some manure has a higher concentration of nutritious content for crops and livestock.

Other manure has less. 

Proving your content can lead to you achieving more money and greater profit.

But what’s good manure content?

This study is just what you need to understand:


And for how manure recycling ought to fit within your poultry farm’s business model,

This short article in my Poultry Project Hub is just right:


Poultry feed in some economies and marketplace is delivered in what is commonly known as a Gunny bag (or Jute Bag).

These bags are made of hessian, burlap or crocus (sisal) plant fibre material.

They are rugged, durable, strong and can be used for many applications.

Poultry feed is just one.

But in the construction trade they tend to use it also for bagging up concrete.

Anyway, the long and short of it is,

Because of their durability, they can be recycled for use.

This means after you’ve used them for poultry feed, you can resell them for a small price.

Every bit counts toward ROI.

Here’s a handy video with a business plan for selling gunny bags , I recommend giving it a watch:


My outline with key points can be found again in the Poultry Project Hub, here:


A common question from readers whilst running The Big Book Project has been:

The cost of rearing poultry .

For a STEP-BY-STEP DETAILED tutorial, I recommend reading my guide .

But here’s a quick breakdown in the meanwhile…

Start-Up Capital (Sustainability)

Start-up capital represents all of your costs incurred for starting up .

Both one-off and the *money you need to begin operations for the first year*.

(First year running costs are termed working capital, for the purpose of your poultry project proposal.)

Combined together you have the total sum of money required to get your poultry farm off the ground.

Further reading:



Direct Costs

These are the costs that you can directly attribute or link to raising chicken :

  • Cost of buying the birds

With these costs, you can literally tell how much expense each bird demands.

For example, We know that each broiler bird consumes approximately 5.348 kg every 6-7 week rearing period. And the layer feed consumption equivalent is 48.94 kg in 72 weeks of rearing from day-old.

To find out the direct cost of feeding a batch for your poultry farming venture,

Simply, multiply the feed consumed by the price per kg.


Indirect Costs

These are often referred to as business overheads.

They are the costs you pay whether you are rearing chicken or not .

  • Mortgage or rent
  • Accounting fees
  • License for trading

The rule of thumb here is that they are not directly related to raising your chicken.

Hence, indirect.

Strategies For Saving

Increasing poultry farm earnings can either be gained by:

  • Price raising, or
  • Cost-saving 

Cutting back on either direct or indirect costs of running puts money back into your pocket.

If you are thinking of going the controlled environment route, 

I recommend reading this article for cost-saving measures in controlled poultry houses:


Agriculture is naturally labour intensive.

Livestock typically more so.

And chicken flocks are quite a demanding crowd to serve.

Getting the right team for your poultry farming project can make all the difference long term.

Poultry Farmer

This small section was included to help you in planning labour management of your farm…

Recruitment & Training

Search the market for the best available talent .

Bird handlers, supervisors and farm managers are your operational A-Team.

They single-handedly care for your flocks,

And get them producing eggs and meat to the highest standards.

Here is an example job description for a Poultry Worker :


Also, for a general all-round introduction to the topic,

I recommend reading this entry in the Poultry Project Hub:


And for a well-rounded idea of what it takes to successfully raise a broiler flock from day-one to market-ready,

I recommend this quick guide to stockmanship :


Workload (stock heads to labourer ratio)

A question you might have is:

How MUCH work is it to raise a flock of chickens?

Whilst scale of operation and type (whether broiler or layer) has bearing on workload,

The general principles of poultry husbandry apply.

But for a day-in-the-life-of view of poultry farmers at work, 

I recommend this insightful interview-based article :


A large advantage of an agribusiness like poultry farming is the fact it integrates well with family life.

You work together and enjoy the spoils together.

Plus, the trade is a very stable and viable means of earning household income.

Sustainable .

And naturally is an inheritance for the generation to follow.

Without any need for formal education or qualification, 

Learning the family trade of poultry farming could be setting up your young ones for a self-sufficient way of life.

Perhaps in these days, this is where true wealth really exists. 

In independence.

If you are thinking about using family labour in any way with your poultry farm, 

I recommend reading this ‘Values’ page from the Farmer Focus website:


They are VERY big on keeping it in the family and planning ahead for successive generations.

A critical consideration to make in poultry farm labour management…

(But one that is hugely overlooked)

…is staff safety .

There are so many hazards involved in the raising of chickens commercially, 

For example:

  • Ammonia, dust and other air pollutants in bird sheds
  • Animal diseases
  • Chemical exposure when cleaning

…plus many more.

An excellent framework for assessing these poultry farm occupational risks is this template from HSE (UK Health & Safety Executive):


Poultry products fetch whatever prices the consumers feel they are worth.

It’s the same for every product, service or investment.

The concept is called value perception .

It basically says that people buy value. 

Value is subjective, not objective.

Every sale price is dependent on how the customer sees it.

Put it this way, A bus ticket to buy your groceries at $2 might be good value. But the same bus ticket to make sure you’re on time for a once in a lifetime job interview (when you’re running late) could be of great value even at $40.

Again, it depends on how the customer sees it & what it does for them.

There are just so many value propositions out there that it is impossible to apply a broad brushstroke rule to poultry product pricing.

Nutritional benefits command higher prices.

(The basis of the value propositions here is, what price can you place on good health and life?)

Here are some factors that you should have in mind when considering your poultry pricing strategy:

Product Types (Example Price Comparisons)

Products are solutions to problems, 

There is a very important difference here.

One is relative,

The other is inherent.

For example,  An egg is an item.  We call it an egg because that’s just what it is. But the solution could be: Mixed size organic eggs. Why is this more valuable? Because customers who buy organic eggs for the health benefits don’t mind paying a premium for it. But crates of uniform-sized eggs that meet an exact standard require more labour in physical sorting and demand a higher price. However,  Random-sized packaged eggs save the farm cost in labour from not having to sort them. This cost-saving is passed on to the customer at a lower price per pack, For eggs that are still organic. The solution? Cheaper, organic eggs. Great value!

Now, let’s take a look at chicken meat.

Over the last few decades, we’ve all developed deep preferences for our favourite part of the chicken carcass.

And this is largely due to the popularisation of global fast-food chains like KFC, for example.

Because of the relative demand, certain parts have compared with others, 

Chicken parts now fetch different prices on the market.

Here is a really illustrative insight into how American consumers value the various parts of chicken :


Value Addition By Chain Participants

Eggs and chicken meat pass through various hands before they reach our tables.

Even between the farm and our table , value chain participants like:

  • Distributors
  • Wholesalers
  • Caterers, chefs and canteens
  • Ready-meal manufacturers

…all have their part to play in preparing the chicken or eggs for an optimal eating experience.

Each step of the process adds value in getting the raw product, even more, closer to what we expect.

Added value comes at a margin of cost.

This all contributes to the eventual price we pay for the product at retail.

Justify Price With Value To Customer

Customers pay more if it makes sense.

But they won’t if it doesn’t.

In fact, I have found in business that you simply can’t give something away for free if it doesn’t make sense to your customers.

So, herein is a golden rule:

To justify your price, you’ve got to communicate why.

Getting this right will mean you’ll push the ceiling on what you charge,

Maximising your profit.

Telling the customer WHY your product costs what it does can be a very valuable skill.

(Especially if your reason is related to a benefit that the customer REALLY values – and is willing to pay for.)

This article opens up the truth about some of the most common categories of table egg:

(A recommended read.)

Selling products of any sort…

(even eggs and chicken)

…comes down to your conversation with the audience .

It’s your chance to show them that you:

  • Really understand what they want (your product/service),
  • Know how they themselves would rate its relative value (price), and;
  • Can get it to them VERY easily – with minimal fuss (distribution)

This conversation is called marketing.

If you’ve ever struggled with knowing how to do successful marketing,

I would condense the entire discipline into one SIMPLE saying,

And it goes like this:

“What is your business actually saying?”

Again, it’s a conversation.

You carry the conversation, by what you are saying. 

Either you are native and fluent, 

Nativity and fluency are the glue of the conversation.

They dictate language and ease of flow, back and forth.

Obstacles in this area make for a difficult relationship. 

And too many reasons to go elsewhere.

The following points are key success factors in getting that conversation ‘just right’.

To master your marketing communications strategy, I recommend reading this premium email newsletter :

Marketing Communications

Develop The Right Brand

Poultry product brands get the whole conversation off on the right footing.

It’s your chance to immediately hit it off with just the right entrance.

The brand sets the tone and expectation in the mind of the customer and offers promise for furthering the conversation.

Conversations are investments – of time and intimacy.

The brand gives confidence that this could be well worth the investment.

A good sign.

Here is an article listing 80 of the world’s leading broiler, turkey and egg-producing brands ,

I recommend it as a who’s who of what already works well in poultry branding:


This is a list of the worlds largest egg producers – I share this for you to examine the approach of the market leaders:


Key Messages

Credibility is a fruit of consistency .

People trust others who are what they say they are.

But if there be any shadow of a doubt, 

People tend to back off.

In the poultry trade – being food, there is a lot riding on trust.

For example, Take this Mexican brand which has led the market for a generation (70+ years), Examine the key messages here on their website, It will give you an idea of what ‘clicks’ or resonates with families in Mexico relating to eggs: https://www.elcalvario.com.mx/ (Their videos in particular take you right into the inner parts of their operation. Very transparent. Confidence-inspiring stuff.)

Choose Your Channels

There are many different ways of getting your eggs or meat to customers and consumers .

Decisions surrounding which channels to use – much like everything else in business,

Comes down to what would equal the best SERVICE.

What would your customers like best? 

When it comes down to it, 

Consumers are very much creatures of habit.

Routine rules with them

Even if your products are JUST what they are looking for,

If they find them off the beaten track of their usual haunts – then you might just lose their custom.

Said differently,

Convenience i.e. the value of their time comes too steep a challenge for certain purchases, 

No matter how inviting.

Golden rule: 

Make it easy for them to buy.

This study is a great example of the persuading factors involved in where consumers buy fresh produce :


And for a decent overview of how to organise our marketing channels for selling eggs ,

I recommend reading this guide by the FAO (Food and Agriculture Organisation of the United Nations):


Segment Your Audience

All customers are not alike.

They each buy eggs and chicken for slightly (or even vastly different) reasons.

Marketing is that conversation by which your farm proves it holds relevant value to the customers’ decision re: buying eggs or chicken meat.

To sell your eggs successfully, 

You may have to communicate effectively with a variety of customer segments.

Each having their own preferred style of conversation, 

And holding their own values.

For maximum profitability,

Your business has got to become skilled in holding a variety of conversations with various audiences.

But how EXACTLY should you split up the different types of customer?

Along what lines?

I recommend this research-backed article that tells you the key reasons why consumers buy chicken in the US:


Product Spread (Range)

Product diversification is key to resilience. And concentrating profit.

Some years ago, I used to work for a foreign exchange company.

We sold foreign currency:

  • Australian Dollar
  • South African Rand 

…all sorts.

I was a broker .

My job was to talk with customers and bring them to the point of ‘the deal’.

Now the deal would only happen when it was proven that there was solid match of:

  • Understanding
  • Ease of transaction

And it wasn’t always value that swayed the client.

Most times it was actually flexibility .

Because often their exposure to foreign currency was quite complicated .

And there were so many conditions and potential outcomes riding on any particular decision,

That having some wiggle room for upside and downside benefit was a BIG advantage.

This is why the insurance industry is massive.

It gives soft-landing parachute exits for all the potentially costly ‘what if’ scenarios. 

In the case of the foreign exchange brokerage, I worked for, 

Their competitive advantage was that they traded what is commonly called Option contracts.

They literally skyrocketed to our popularity in that market. 

When we launched them in 2009, we traded hundreds of £millions of contracts in very little time.

Why were they so popular?

As the name says, they gave the customer options.

Rather than buying a foreign currency at a set price,

They offered the customer a comfortable worst case scenario price, 

But gave them the ability to buy at an improved price if the market got better,

Yet if the market got worse the contract even offered some profit from resell.

In other words, they won no matter what!

The flexibility and luxury of having options does cost,

But at least they weren’t locked in.

These products FLEW off the shelf.

We couldn’t sell them quick enough. And no one else was doing them in our market.

Lesson learned – customers DELIGHT in options .

Here is a great example of a poultry farm that successfully markets its eggs – WITH OPTIONS: https://steweeggs.com/our-range/

Packaging & Presentation

Packaging, transport and storage are key aspects to preserving profits in poultry.

And at the same time, it’s the end of the process where you can think you’ve made it.

But the money isn’t safe until it’s in the safe.

So much can go wrong with the packaging, transport and storage of eggs and meat.

The quality of the product can degrade massively too – because it’s highly perishable. 

Even egg quality can fall off quickly just from the wrong temperature or room humidity.

As for packaging, 

There are some practicalities involved.

The number of eggs is one.

Half a dozen?

The key question(s) to ask is:

Who are you selling to?

And what works best for them?

You can’t guess it.

You’ve got to ask .

Finding out will save you lots of lost time and money.

A mismatch in this area tells customers that you’re still figuring things out.

Not disastrous, but a bit like hitting the wrong gear and stalling.

Recovery is possible – but it’s hardly smooth running.

This FAO guide is a comprehensive piece on the subject: http://www.fao.org/3/Y4628E/y4628e05.htm

Getting your eggs or chicken meat into the possession of the customer is the final, yet critical step.

Delivery takes place as the fulfilment of the deal .

When selling to retailers especially, there are expectations to meet that require some expertise.

You’ve got to know what details store owners really care about .

Talking with them will unearth all sorts of deal parameters that can make or break a firm agreement.

For example,  “How many stores are you interested in delivering to? In what area(s)?” Having ready responses that overcome potential underlying objections will help you stay on the front foot in negotiations.

Looking to sell eggs to grocery stores?

I recommend this practical guide by North Carolina State Extension,

They do a great job of breaking down how to do it the right way.

(It even included scripted communications for best results.)


Thinking of selling chicken meat directly to consumers for better profit?

Then freezer chicken is probably your best bet.

In which case, 

I HIGHLY recommend reading this in-depth tutorial for selling freezer chicken to consumers.

(Jam-packed with LOTS of practical and profitable tips.)


When starting a poultry business,

A key moment is sitting down with a blank piece of paper and guessing what your sales figures will look like.

This kind of projection exercise can be both revealing and worthwhile,

If done correctly.

You’ve got to know the dynamics…

How sales move .

Sales is a recipe. But ingredients are what really make the difference to the revenue.

Here are the ingredients :

Money per sale . The more in it per sale, the greater your rewards for the same amount of effort spent.

However, get the value proposition wrong and you won’t achieve optimal customer sales.

It’s a balance and a case of trial and error.

But if you get an optimal level on price,

Your profit greatly improves.

For example, Let’s say, you sell a tray of 12 eggs for $1.50. Given the competitiveness of your marketplace, you don’t feel a higher price can be achieved. You want to increase profit and look at the price for your improvement. So how do you go about raising the price, but maintain sales?

Think value proposition .

Enhance your product or service.

Investigate trends that are in increasing demand from your customers.

For example, Food manufacturers and professional caterers value the consistency of yolk colour. It helps them also achieve consistent results with their work.  “According the Egg Producers Federation about 15 per cent of eggs sold were used in the baking and catering industries, and Silcock said consistency of ingredient colour was important for food manufacturers.  If you’re getting products that range wildly from very, very intensely coloured to very pale, that’s going to be a problem.” (Source: www.stuff.co.nz ) Giving your catering clients a more superior product, satisfies their need and your additional labour justifies a higher price.

Channel Convenience

Distribution costs money.

Getting your eggs or meat into the right channels either means you pay the owners a fee,

Or you invest in owning the channel yourself which is a capital cost.

But the benefit of using convenient channels for your customers could mean many more sales .

Nowadays, the internet is increasingly becoming a preferred sales channel for households – even when it comes to groceries.

For example, “…36 percent [of consumer households] in the Netherlands [buy their groceries online].” (Source: Statistia )

Offering an eCommerce store to consumer households and business clients may well be on-trend.

Yes, the capital expense of eCommerce set up can be considerable if you outsource it (cheaper if you DIY it),

But in the long run monies that would otherwise have been lost to 3rd party commission,

Are recouped by channel ownership .

Every item sold adds more revenue to your business income.

Of course, your actual profit earned on each sale depends on the sale price and direct cost of goods sold.

But all else being equal,

More items sold should mean more profit (earnings).

We think this way, especially with wholesale or business-to-business sales.

This is when we sell in bulk.

In such cases, 

Wholesale suppliers try to encourage buyers to buy greater volume with bulk discounts.

The discounts mean less money earned per item, 

But the discounts are not enough that you make a loss overall, but actually, make more profit per deal.

Such discount deals are profit maximising.

More money for the same effort.

For example, 180 eggs = $32.00 360 eggs = $59.00 That’s a discount of $5.00 or 8% for ordering twice as much. And if your margin per sale is 25% then your profit for selling 180 at $32 is $8. If you sold 360 at $64.00 without discount, your profit margin would be $16. A discount of $5 would bring down your gross profit to $11. This is $3 more than if you sold 180 at full price. So, for the same work of delivering 180 eggs for $8 profit, You could persuade your customer to buy from you 360 eggs for $11 profit.

Break-Even Point

This is the point at which you cover your cost of goods sold, but nothing more.

No profit. But then again, no loss either.

In fact, your costs neutralise the benefit of the sale, so the one cancels the other out.

The result is called Break-Even Point .

This is the volume of units sold at ‘x’ price which result in you covering your direct costs,

But not quite making a profit.

Like sitting in neutral.

The engine is engaged, but there is no bite and no motion. Your car is at a standstill.

Any more volume sold than this = profit.

Less volume = loss.

Higher price = profit.

Lower price = loss.

Break-Even (B/E) is a useful statistic to have in mind and sight when planning or running a poultry business.

Starting a poultry farming business requires money at the outset to get things going.

Large capital items like land and buildings need capital outlay.

Or, perhaps you own land already with suitable structures on it?

You’ll need to buy your first flock and feed them daily throughout your 1st cycle of production.

There is always SOME need for start-up money. Although you can minimise this by thinking strategically.

The question remains, where do you get the startup funds from?

There are generally 2 answers to funding your poultry business start-up:

Here is the breakdown of how they work…

Self-Fund (Zero Debt)

The cheapest way to start up your poultry business is to use your own money.

  • Cash in hand (wages).
  • Liquidising an asset.

These are all ways of starting cheaply.

You may not have as MUCH as you’d like to start,

But it does mean that profit from every egg or bird sold goes directly back into our pocket as earnings.

A wise start.

Borrowing money costs you .

Although, you get the pleasure of using someone else’s money when you borrow,

You end up paying the lender back.

Often this charge for use of their money is levied as a percentage (interest) on money borrowed (principal sum) .

With finance like this, you repay the money borrowed according to a repayment schedule.

Usually, equal sums over an agreed time frame.

The amount paid on each turn or installment will comprise some interest element and some principal element.

Together you pay back the money borrowed and used, along with the charge of the lender.

Sometimes your national or local government will offer poultry start-ups financial assistance.

This is typically in the form of a grant.

Money is given if you qualify for receiving it.

Often, to qualify you will need to have already obtained a loan.

And the grant will behave as a discounted borrowing cost on your loan.

Money is given back to you to help you pay back the principal and interest of the loan you’ve taken.

I highly recommend reading my comprehensive guide to poultry farm loans:

(…and why you don’t need one, today)


As I said, poultry farming grants are government subsidies to discount the cost of commercial start-up loans .

Governments will typically offset their cashing out to occur only when you’ve paid off your loan.

They are not free money given to start your farm,

But ‘money off’ your loan to start your farm – and only given when you’ve fulfilled all repayments on your loan.

I also cover some examples of these in my post on poultry farming loans .

Once your poultry farm is making a predictable profit,

You’ll no doubt have eyes on expansion .

More of the same. Or perhaps, more of something a little (or a lot) different.

Growing your poultry farm takes some know-how and also requires caution.

Because growth requires resourcing. And resource = investment.

…it’s a way of taking what you have today and spending it, in exchange for a predicted gain tomorrow.

Now, a future return on that investment isn’t guaranteed, but if put into a venture that already bears fruits,

The odds are highly likely that your money spent will multiply back future earnings to reward your ‘guts’ for having a go. 

The following points are the key principle controls for growing a poultry business :

Profit Focus (Sustainable)

Go for profit.

Growing the scale of a business without profit is vanity.

The point of business is profit.

(That is pays you back for your efforts spent.)

For example,  There’d be absolutely no point running a 100,000 layer farm for $10,000 profit,  If keeping 1,000 layers got you the same money. The larger scale business would just be greater stress for no additional benefit.

So a golden rule in growing a poultry farm is:

To expand the business where you will make more profit.

You are rewarding yourself and your stakeholders with every extra egg or bird sold.

For a detailed breakdown of poultry farming profits, I recommend digging deep into my guide :


Opportunities & Trends

Enduring businesses are by nature customer-centric .

Brand names like Walmart, for example, have enjoyed multi-generational success off the back of one main feature:

Serving the customer.

But as life changes, 

And people change,

So do the needs of customers.

To be successful in business you need an open conversation with customers – at all times .

Staying on-trend and being proactive with adapting your product and service to match their needs is critical to long term survival.

For example.  In the 1970’s research led by “Janey Barnard had begun selecting breeding stock with a less pronounced keel bone…made the finished product more appealing to consumers.” The result of this extensive study was the emergence of the world’s most efficient broiler bird: The Cobb 500 . 50 years on, the bird is still one of the highest-selling broiler strains in the world today.

The following is a practice guide to growing your range poultry business:


Records & historical analysis

Record keeping on your poultry farm helps you make data-driven decisions.

Poultry business owners who make poor decisions can be suckers for sentimentality.

You know the stuff…

Making decisions on how you ‘feel’ (fluff) and not on hard facts and figures .

However, keeping tight records on:

  • productivity, 

…will give you trustworthy input for future decisions on growth and diversifying.

I recommend this short, but a to-the-point guide on poultry farm recording keeping by Tamil Nadu University:


Case Studies

I have found over the years, that one of the BIGGEST helps for me growing my business are:

Case studies.

Finding out what has worked for others has worked wonders in the following areas for me:

  • Letting me know that I’m not alone
  • Showing me something to aim for
  • Telling me how to overcome challenges
  • Making more confident strategic decisions
  • Understanding why things work in business
  • Giving me alternatives to what I already know

If ever I need a pick up in business – I reach for a case study .

And the good news is, that there are TONS of case studies online in the area of poultry farming.

Cases from farmers of all sizes – small and great, layer or broiler.

Here are a few to get you going :





The ambition to grow is one thing – but whether the ambition is realistic or not needs technical judgement.

This is where feasibility planning comes in.

Whilst the softer elements of feasibility are arguably more subject to opinion,

The harder financials are more telling.

But equally harder to produce.

One VERY useful tool that I use often in feasibility analysis is:

Benefit-Cost Analysis .

I talk about it often in my #1 poultry farming eBook .

In fact, I’ve also included it in my Poultry Project Reporter software .

But why is it so highly recommended?


It’s basically a traffic light system for assessing poultry investments.

You add all project income benefits) together and project costs together,  Then measure them one against another… The resulting measurement is a ratio. A ratio of 1 (benefits/costs) = break even. A ratio above 1 = ROI (or profit) A ratio below 1 = loss. To invest confidently in a solid poultry farming investment, you are looking for a BCR (or Benefit Cost Ratio) of more than 1. Simple as that.

I recommend reading this guide on Benefit-Cost Analysis in my Poultry Project Hub:



When going through the steps of planning growth for your poultry farm,

You’ll want to make accurate income projections .

Before you jump in there and begin counting your future potential pennies,

There’s one critical treatment that you need to apply.

It’s called discounting your cash flow .

Here’s what it is:

Say, you plan to grow your poultry business cash flow by $100,000. Before you count your future increase as $100,000 –  You’ve got to take away some value for realism sake. Firstly,  You must discount the $100,000 by a comparative rate of interest. Why? Because the money invested in your growth project might have been invested elsewhere. Like a savings account for say 6% annual interest. So, to give you a real picture of what your poultry money tomorrow would look like tomorrow, You take away 6%.  In one year this would be $6,000 – leaving $94,000. Also, inflation at 4% would further discount the value of tomorrow’s money. This is because the cost of living continuously increases. So, subtract a further $4,000, leaving $90,000. Now, your future cash flows which from growing your poultry farm which originally looked like an additional $100,000, In practice, it will actually look more like $90,000. Without this discount, you’ll be inflating the actual benefit of your plan. A deceptive miscalculation.

Beware the discounted cash flow.

For more info on this, I recommend reading my guide in the Hub:


Last but not least, when getting into poultry,

Getting good quality business advice will help you :

  • Avoid common pitfalls 
  • Take profitable advantage.

Good professional advice gives you the benefit of flattening the learning curve by piggybacking someone else’s experience.

Advice in the poultry trade is typically packaged in 2 different ways.

  • Software-based
  • Consultancy-based

Each has its own advantages and disadvantages.

Here’s how I see things:

Software-based learning

Software is a very convenient go-between for learning in the current day.

It gives poultry farming beginners the advantage of:

  • Being self-directed
  • Distance learning
  • Scenario-based examples
  • Learning at your own pace
  • Customisation
  • Cost-saving

Above and beyond traditional consulting methods, well-designed software can really excel.

A major drawback however of software-based learning is SUPPORT.

No matter how well prepared the delivery of teaching is via the software route,

Users ALWAYS have questions to ask.

And besides taking an educated guess and making something like a knowledge base in advance,

Software vendors to reach success must invest substantial resources in support.

Real-live people at the end of a phone or computer ready, able and waiting to deal with questions.

When I built the Poultry Project Reporter software I made sure that it would have a really STRONG support package.

I actually manage it myself.

This way I can guarantee that the quality is 1st class every time.

The software itself is pretty good,

And is now the fastest way of producing a professional PDF version poultry project proposal online.

PDF Poultry Project Report

But even BETTER is my support .

It’s more like a value-added consultancy than a troubleshooting service.

Subscribers drill down into so much more than just the program function,

But rather get strategic tips on how to use it to give their poultry farm business planning a serious boost . 

And at the price point per license, this remote-consulting service works out at pennies…

…or more accurately, as little as 21cents per day !

If you are currently writing a layer or broiler feasibility report, 

Or producing a poultry farm business plan ,

Then I highly recommend using my software Poultry Project Reporter 2.0 :

Visit – https://poultryprojectreporter.com/

Agri Consultant

The right agricultural business consultant can help you see profitable farming much CLEARER .

The Big Book Project Agribusiness Consultant

When I started The Big Book Project in 2019 – I had one goal in mind,

To help poultry farming beginners invest in profitable businesses .

Not just short profit, but long term profitable agri-enterprises . With large ROI.

I was (and still am) persuaded that ANYONE can do it .

Regardless of nationality, educational background, financial status or experience – 

You (just as well as anyone else) can plan and execute a PROFITABLE strategy for leading your market with quality poultry products.

You’ve made your first attempt today, by finding me through this blog article.

Well done (- not a bad 1st stop).

But there are very MANY more authors out there that will no doubt help you on your way.

Here are just a few I recommend :



Ioannis Mavromichalis


And there you have it, my complete beginner’s guide on how to start a poultry farm for any country.

Are you currently considering starting a poultry farming business?

Are you trying to weigh up if you have what it takes to be successful in poultry?

Leave me a comment below – now.

I read every one.

Reader Interactions

Write your poultry project proposal in just 90 mins.

'  data-srcset=

May 2, 2020 at 7:28 am

The best poultry farming guide that I have come across. Thank you for this article.

Ernest Chinonso Umeghalu

'  data-srcset=

May 3, 2020 at 1:44 pm

Dear Ernest,

I am truly honoured to have received such an encouraging review of this website’s content.

On behalf of all involved, I would like to thank you for taking the time to visit us and provide feedback.

Please feel free to send us your questions, should you need any specific agribusiness advice.

Yours sincerely,

Temi @ The Big Book Project

'  data-srcset=

July 30, 2022 at 8:29 am

Poultry farm is actually a great business , specially in high populated area, region or country . Thanks for sharing this detailed stuff this business.

'  data-srcset=

November 15, 2022 at 9:49 am

Thanks for sharing about How To Start A Poultry Farm, amazing one . I love this business idea, even my friend suggest be to start or invest in poultry farm business.

November 24, 2022 at 9:39 am

I am actually planning to start a Poultry farm business , this will really help me a lot . Thanks for sharing this one with us.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Join 15,000 Subscribers…

chicken farm business plan tamilnadu

Get The #1 Poultry Farming Newsletter

The most in-depth guide to poultry farming anywhere , right now.

– Kwasi Jones

Receive all the ‘insider tips’ they never speak about to help you:

  • ✔️ Write a plan that actually gets investment
  • ✔️ Decide if poultry will be profitable for you
  • ✔️ Avoid pitfalls like mortality with key procedures
  • ✔️ Understand the hidden benefits of production models

Type in your email below…

Blog banner

How to Do Poultry Farming? Cost & Profit Explained

How to Do Poultry Farming? Cost & Profit Explained

Introduction to Poultry Farming! Table of Contents Toggle Importance of Poultry Farming in India How to Start a Poultry Farming Business in India? 1. Identify the Types of Poultry Farming a. Layer Poultry Farming b. Broiler Poultry Farming 2. Decide on Chicken Breed a. Commercial broiler chicken breeds b. Dual purpose broiler chicken breeds 3. Have the Right Capital 4. Apply for Licences & Permits 5. Have a Poultry Farming Business Plan 6. Select the Business Location 7. Gather the Right Equipment 8. Select Labour & Staff 9. Market Your Business Layer Poultry Farming Cost & Profit Analysis Poultry Farming Subsidies Frequently Asked Questions on Poultry Farming

Poultry farming is the rearing and management of certain species to procure their by-products, such as chicken, eggs, feathers, etc. The rearing can involve a lot of domesticated birds, such as — chickens, ducks, turkeys, geese, etc., depending on the location.

However, poultry farming lately is only connected with the rearing, breeding & management of chickens (a hen) only. Commercial poultry farming in India is on a steep rise, mainly in states such as:

Top States for Poultry Farming

Top States for Poultry Farming

Want to sell used tractor? Check the best price here !

Importance of Poultry Farming in India

Poultry farming is a very “small budget” with a “huge profit” business. By investing approx. INR 4-5 lakhs , you can earn an annual income of Rs. 20,00,000 . The best thing is, you can even start off with limited labour and space. India has almost 69% meat eaters and just 23% egg eaters specifically, who call themselves “eggitarians”). So

How to Start a Poultry Farming Business in India?

Starting a poultry farm in India is easy and profitable for Indian farmers. With a very few investments, this business is easy to start & scale. To help increase your earning potential, Here is your guide on how to start poultry farming business in India. Note the steps!

1. Identify the Types of Poultry Farming

You must know that there are two kinds or methods of poultry farming in India:

  • Broiler poultry farming
  • Country chicken farming

a. Layer Poultry Farming

In layer poultry farming, birds are reared or maintained for procuring their eggs mainly. The common timeline for different species of birds is between 18 weeks to 78 weeks .

b. Broiler Poultry Farming

In broiler poultry farming, both male & female chickens are reared for their tender, young meat. The chicken for this process should be 6 weeks old and weigh between 40 gms to 1.5 kgs .

Moreover, you need to decide the type of system you will adopt to rear and breed chickens. You can choose either a litter system, where birds are scattered or a cage system, where birds are kept systematically in cages.

1. Litter Poultry System

This is a method of raising poultry in which birds are kept on a floor covered with bedding material, such as straw or sawdust, to prevent the birds from touching the bare floor.

Litter Poultry System

2. Cage Poultry System

The Cage Poultry System is a method of housing egg-laying hens in which they are kept in small wire cages, typically with several birds in each cage.

chicken farm business plan tamilnadu

2. Decide on Chicken Breed

Broiler chickens are classified into two breeds types:

a. Commercial broiler chicken breeds

These breeds are commercially reared to extract mainly their meat. They are ready to slaughter once they are 6-8 weeks old. Such breeds are genetically made to produce more meat. Some of the common commercial breeds of chicken are:

b. Dual purpose broiler chicken breeds

The dual breeds of broiler chickens are genetically modified to produce both meat & egg. They have heavy & strong bodies. Moreover, they lay brown-shelled eggs.

Some of the famous dual broiler chicken breeds are:

  • Rhode Island Red
  • New Hampshire
  • White Plymouth Rock

Select the breed based on the vision and capital you have to start your poultry farming business in India.

3. Have the Right Capital

The amount of capital required will depend upon the size of the business you are planning to start. The capital investment can be roughly between INR 50,000 to 2,00,000 for small-scale poultry farming businesses . Whereas, if you wish to start a large-scale poultry business , the investment can be as massive as Rs 10-15 lakhs .

However, if you don’t own such capital, you can:

a. Take small business loans – The best thing is, the interest rates can be less & you get tax rebates on the loan amount.

b. Take part in the government. schemes & programmes – You can avail of schemes like PM SVAnidhi Scheme. The government launched this loan scheme to help street vendors who suffered during Covid 19 wave. The scheme aims to grow the economy of street vendors by providing easy working capital loans. PM SVANidhi is a micro-credit scheme that grants loans up to INR 10,000 with subsequent amounts as INR 20,000 and INR 50,000 with a 7% interest subsidy without any collateral. The scheme aims to raise individuals’ capital power and facilitate digital transactions among street vendors.

c. Crowdfunding – You can ask people to offer generous funds in small or any capacity they can.

d. Or you can lend it even from any friends & family who support your vision of starting a poultry business.

4. Apply for Licences & Permits

Applying for certain licences and certificates is very important to start any small to big poultry farming business legally and safely in India. You will require the following registrations & licences to make your business lawful and credible.

chicken farm business plan tamilnadu

5. Have a Poultry Farming Business Plan

Create a blueprint about how you will be starting the farm. Find answers to the following point in that plan:

  • Land or area to start
  • Poultry farming equipment list
  • Types/methods of poultry farming
  • Eggs production process
  • Broiler breeding process
  • Capital & cost evaluation
  • Funds & loans
  • Marketing & distribution channels
Check out – Best farming Implements from top brands!

6. Select the Business Location

Location is the most important factor in starting your poultry farming business. Make sure the location you choose has all amenities like electricity, water, drainage channels, local markets, selling markets, etc. However, keep the farm or factory in slightly isolated or far-off locations from residential areas, as chickens produce a foul smell.

Based on the type of chicken, breed & health condition, you will need space where you can have 3 separate areas of-

  • Floor space
  • Waterer space
  • Feeder space

chicken farm business plan tamilnadu

7. Gather the Right Equipment

To continue the process, you will need the right kind of equipment. You will need:

  • Egg tray & washers
  • Lighting fixtures
  • Brooders or heaters
  • Dressin & ventilation system
  • Waste disposal system

Also Check – Top quality 4wd Tractors in budget

8. Select Labour & Staff

The number of labour and staff will depend on the size of the farms or the number of birds you own. For beginners, you can start with just 200-500 birds and employ people to feed or breed them as per your budget, size & type of farm & requirements.

You must hire a knowledgeable 3-4 staff that you can entrust with the following responsibilities:

  • To feed food and water to the birds.
  • Walk through the farm to notice any sick or injured birds.
  • To assist in egg collection, sorting & grading if it’s layer farming.
  • To support putting eggs in cartons on a layer farm.
  • And, to regulate the climate & temperature of the farm, keeping birds’ comfort in view.
  • To conduct frequent maintenance throughout the farm. And ensure the watering, lighting & heating systems are working just fine.
  • To ensure high standards of animal welfare are thoroughly met.

9. Market Your Business

Identify how uniquely you would package your egg cartons for them to stand out in the market. As well as figure out the vendors, distributors or retailers who would sell your produced eggs.

Since we are in the digital age, you can also list yourself on instant delivery platforms like Blinkit, dunzo, big basket, Godrej’s nature basket, and many other platforms of choice.

Layer Poultry Farming Cost & Profit Analysis

Poultry farming business is easy to start with capital as small as Rs 2 -3 lakhs . If you start layer farming at a small level with just 1500 chickens , you can earn somewhere between INR 50,000 to 1 lakh . After deciding on the chicken, ascertain the place where you will be rearing them. Further, the estimated cost of starting the layer farming would be:

  • You need to have INR 50,000 to buy the chickens.
  • Besides this, you should have INR 1-2 lakh for spending on the cage & equipment.
  • You also need to have some money set aside for buying food & medicines for the chickens.

Note that the hens start laying eggs after 20 weeks and continue to do so for up to a year. You will be required to spend approx. INR 1 – 2 lakh for feeding the chicken. A layer bird can lay around 300 eggs annually.

If you start with 1500 hens and get 290 eggs from each hen, you will get around 4,35,000 eggs within a year. Even if you are able to sell 4 lakh eggs (after wastage), one egg retails for Rs. 5-7 in the market.

So, you will easily earn an annual revenue of:

When the price is Rs 5 …

Rs. 5 X 4,00,000 = INR 20,00,000

When the price is Rs 7 …

Rs. 7X 4,00,000 = INR 28,00,000

Poultry Farming Subsidies

Govt. provides a subsidy of up to 25% on poultry farming business loans. While for SC & ST , the subsidy can be up to 30% . You will just have to invest a small amount, and for the rest, you can avail of a poultry farm loan for the same.

You can easily get a new tractor loan with the application process!

Final Thoughts

These were the quick steps to start a poultry farming business plan in 2023 and beyond. By ensuring the above steps, right from selecting the poultry type to evaluating the govt. With subsidies, you can start a profitable poultry farming business in India. By investing a little capital as Rs 4-5 lakhs , you can expect to earn an income of INR 20 lakhs .

If you wish to explore other farming activities, make sure to have absolute quality farming tractors & implements from the best brands. And for more poultry farming information, stay tuned to our web stories .

Frequently Asked Questions on Poultry Farming

1. What is poultry farming?

Ans. It is a process of rearing birds either domestically or commercially to extract their by-products like meat, eggs & feathers.

2. What are the advantages of poultry farming in India?

Ans. Poultry farming is not seasonal, as eggs have huge demand yearly. Moreover, less capital investment & huge profit potential could be other reasons to pursue this business.

3. Is poultry farming profitable in India?

Ans. You can earn an average revenue of up to Rs 10-15 lakhs from the poultry farming business in India.

4. How to start poultry farming in India?

Ans. You’ll just need to identify the capital, location, govt. Schemes, types of poultry farming, and get started.

5. What management practices are common in dairy and poultry farming?

Ans. In dairy & poultry farming, you need clean & ventilated spaces and proper vigilance to prevent disease-infecting pathogens.

6. How much will it cost to start poultry farming for beginners?

Ans. You would need approx. INR 50,000 to 2 lakh to start your poultry farm.

7. Is there any poultry farming training?

Ans. You can avail of poultry farming training from various institutions like:

  • Central poultry training institute
  • Suguna institute of poultry training
  • Central avian research institute
Related Blog Top Mushroom Producing States in India Tips for Saffron Cultivation in India

Tractor Junction Google News

Read previous Top 10 Largest Producer of Pulses in India 2024

Read Next Mahindra JIVO 245 DI Tractor – An Expert Analysis Of Farming Features

The Farming House

The Farming House

Search this blog, poultry farm, 5000 chicken farming business plan, shed size, investment cost and project report 2022.

United States  is the number one country which holds the maximum number of poultry farms globally.  China  raise the maximum number of chickens in the world for meat.

According to statista.com report, there were more than 23.7 billion chickens in the world in 2019. In current reports, chicken is 22% part of total meat globally. 

Principal purpose of chicken farm is to raise chickens for meat. It is not developed for layer egg farming.

Poultry farm business plan 2022

In an  integrated farming system  poultry farming is one of the major parts of the business model, which  is helpful to solve  problems of farmers. 

Poultry farming is a method of  raising chickens for meat . In this method, a specific kind of rooster is the primary choice for meat. You can convert Poultry farming into sustainable poultry farm too.

Poultry farming investment for 5000 chicken farm

Before getting the method and idea of poultry farming, let's understand initial investment to start a poultry farm. 

One time investment 

  • Land cost  - around 2500000 INR/ $33333.33 (for 1500 square meter = 15 m  x 100 m) 
  • Labour cost  - 100000 INR( $1334)
  • House construction cost - 400000 INR ($8000)
  • Electricity fitting - 40000 - 50000 INR($534)
  • Water connection - 50000 INR($666.7)

TOTAL COST  - 3100000 INR( $41500)

Working investment for every batch  

  • Chicken cost  - 50000 INR /$670
  • Chicken feed  - 250000 INR(1300 INR /50kg)($3333.3)
  • water usage - 5000 INR (if govt line) ($66.7)
  • Medicines and antibiotics - 800000 INR ($1070)
  • electricity bill - 25000 INR($333.33)

TOTAL COST  - 410000 INR ($5470)

Chicken farm Business plan

Some of the Indian breed of chickens for poultry farming are  kadaknath, Giriraja, Garmapriya, Indian giant,  etc. 

How to develop poultry farming business?

Although poultry farming looks like an easy  farming business model  there are some difficulties and challenges on the ground reality. 

Chicken farming business depends on a factors like Budget, variety of chicken, chicken-feed, land, and temperature. 

To start a poultry farming Business, follow the given instructions-

5000 chickens Poultry farming Business plan project report

Selection of land for the busines must be very subjective. If you have enough non fertilized land then it is best for the subject.  

Area required for 5000 birds

If you are thinking about a 5000 chickens farm, then you must have at least 0.5m x 0.5m square meter area for a chicken till its full growing process time. That means you should have a 1500 square meter area of 15m x 100m. 

Poultry farming

If you don't have this much area then your cost will depend on your area type. In a rural area, it is easy to buy land at a cheper price than in urban areas. 

It depends on you how much can you invest in buying an above-measured Land but you have to get this first for sure.

Poultry shed size and cost for 5000 birds

According to their land requirement, housing must be fixed to protect all the area surrounded. 

The house roof needs to be slopy-like hill regions to protect birds from over moisture in the rainy season.

You can manage to design the wall structure of Tin metal(which is cheaper), but it will not effective in summer. 

For a 1500 square meter area, you need 15x100 square meter dimensions to make housing.

Housing must have proper exhaust features and a drain system. It is not necessary but you can use layer platforms if you have a shortage of land.  

Housing will cost you around 300000 INR, including tin roof cover and labor. 

Chicken birds arrangement and cost

In case of broiler chicken bird, a small chicken bird cost around 10 INR, so total cost becomes 10x5000= 50000 INR( $670) for 5000 chickens.

You can also read cow breeds identity and performance in Dairy farming business

  • Gir cow milk per day
  • Tharparkar cow milk per day
  • Rathi cow milk per day
  • HF cow milk per day
  • Jersey cow milk per day

Vaccination of birds

Every chicken bird is insecure in the poultry farming business if they don't get proper vaccination.

If you ask veterinary surgeons, they suggest getting them to vaccinate after one month of their birth. 

Every chicken must be vaccinated because they are easily caught in infectious diseases. If even one of them has an illness, then the entire business comes under threat.

So make the sure birth period of chicken birds during buying them from the seller.

It will cost you around 15000 to 25000 INR for all birds.

Chicken feed for 5000 birds

The growth of chickens depends on their feed and cure.  

        Chicken Feed  is one of the most important the factor in the growth of chickens. If you give them a proper diet then they will take approximately 4 months to grow fully. 

Cereal grains  and  oilseeds mixture  in 70:30 respectively is the best diet in a study of food experts  cereal grains  are most of the part of the protein in their diet. 

                 The total feed for a chicken in a day is one-fourth of a pound in a day which is 113 grams per day.

Cost and requirement:

 That means you have to use 113 x 5000 = 565000 grams of chicken feed which is 565 kg daily. In the market, a 50 kg bag of the average quality of chicken feed is around 1300 INR. Around 12 bags of chicken feed is enough for a day. That means you have to spend 1300 x 12 = 15600 INR($208) daily. 

Water supply

You can ask for a connection with the local government water supply for the chicken farm. It is the best option. 

If you want to make an automatic system of water then you have to fix this at the time of construction.

 It will need long pipes with a hole beside next with fixed distance as same as the distance between two chickens or you can provide them water by making a slot for them directly.

Usually, in poultry farm people provide  them water in particular pots.

Cost and requirement:              

It will cost you 50 holes in a 100-meter pipe. That means you need a hundred pipes for the purpose. The pipes should be two inches thick. It will cost around 100 rupees per meter and total 100 x 100x 100 = 100000 INR($ 1334).

this cost is additional for the automatic system but you can use simple methods too.

A fully grown broiler is fixed based on its weight. A full-grown broiler chicken has an average weight of 2 kg. The broiler wholesale price in the market is 80 INR per kg. 

That means you will have 160 INR for a chicken. That takes towards earning of minimum 800000 INR.  

In the first year, you will get a profit of around 300000 to 350000 INR. Remember one-time investment cost is 3100000 INR. By this speed, you will get 3 batches every year and earn a profit of 1200000 INR. 

                   That means you will have to invest 3 years to recover your total cost of the business.  

After this, you will have a better model of earning and you can increase that too.  

Remember it's on you how you recover your construction cost by this profit. But this is sure that you will get fixed profit in every batch with little bit ups and downs. 

Is poultry farming profitable?

A general perception of starting a business is risky among beginners. Their thought process is very doubtful towards every business, which is a natural thing.

Poultry farming demands full knowledge and information on how to handle poultry birds in any case. Only reading knowledge is not enough to start a poultry farming business. 

Even sometimes those people don't get much profit who have poultry farm for a very long time. 

 Although poultry farming Business is highly profitable but it is also true that everyone doesn't get success in it.

Profit deciding factors in poultry farming

Only expertise can't give one larger return instead its major part is depends on the way of how business is performed. 

There are some factors that decide the success rate of the business.  

  • Way of raising poultry birds
  • Breed of bird
  • Maintenance in temperature
  • Structure of practicing the technique
  • Basic investment
  • Market value

Those who are able to manage these factors then they always own almost a guarantee to get a very good return.

Subsidy in poultry farming Business 

On state level, there are many states in India those provide subsidy on a small poultry business. 

There are some scales of subsidies in poultry farming but those are not effective or available for small farms. Mainly, subsidy starts from 3000 to 5000 poultry birds, which is up to 20 to 25% on loan provided from the bank. 

There are no specific subsidies on small poultry businesses as mushroom farming, gobar gas plant, polyhouse farming, etc. 

Challenges of poultry farming 

Following are some point to point challenges in the poultry farming business-

Beginners without training

People, who start poultry farming first time and they consider a profit from it without the training then they are wrong, 

One out of fifty people can be successful in the poultry farming business without training. The rest of them fail and they imprecate their luck after.

Without training, it is a challenge to execute the right things without mistakes while you can't take the risk. 

Infection diseases and care

Poultry birds get infectious diseases because of living and walking on moisture, particularly in the rainy season. 

Without proper feed and health check-ups, birds can keep fever for a long time. 

It is necessary to take regular check-ups of their health and keep them vaccinated.  

Feed quality 

You can't give rough feed to your poultry birds to grow properly. 

Chicken birds need high protein and mineral feed to sustain for the average time period.

Your diet plan for chicken depends on their size and growth period. It is not easy to provide proper feed on the fixed time period in bulk. 

Moisture and drain

In the rainy season, it is not easy to maintain proper dryness inside and outside the poultry farmhouse. Poultry birds like a dry atmosphere to live, 

It is not an easy task to maintain proper drain at least inside the poultry farm.

Temperature maintenance

If your housing shed is of metal(Tin), then it is challenging for every bird to survive in the summer season. 

The Tin shed gets hot quickly and keeps for 8 to 10 hours daily. This time period with high temperature can affect poultry birds and even they can die in it. 

It doesn't easy to maintain the temperature in summer and winters up to 20 to 30 degrees Celsius. 

Management with place

One of the major challenges in the poultry farming business is the management of land and birds. It doesn't matter you have  500 birds or  5000 birds if you are not able to manage them in an available place(according to their comfort)

The economic perspective of poultry farming 

Poultry farming is a long-term business, It can be last for more than 10 years, so it is important to understand its economic and organic/bio contributions and aspects.

  • Poultry farming provides primary jobs on different scales. The employees of poultry farming start work from labor, caretaker to marketing work. 
  • Poultry farming fulfills the high demand of people for consuming meat and eggs. It directly contributes to the market economy.
  • Poultry farm waste can use in biofuel/gobar gas plants. Later it becomes better compost for agriculture.
  • Poultry farming is a chain of multiple market products and market production. It increases the rate of production and consumption in the market. 

How was poultry farming affected during the lockdown?

Farms got total closed, the situation of loan providers and getters, impact on market economy, poultry farming equipment.

There are some basic equipment required in poultry farming. Some of them use inside the house and some of them use for birds.

Thermometer  - To check the temperature of birds and room from inside

Exhaust fans - To reduce the temperature to moderate.

Water pipeline for floor - to clean the floor and to maintaining hygiene.           

Vacuum cleaner - To clean the dirt and broken feather of birds.  

Driers - To dry the wet room and moisture.

Automatic Heaters - To maintain the temperature in winters to moderate. 

Precautions for poultry farming  

  • You have to maintain the temperature inside the farm,/ because chickens can survive in a maximum of 35 degrees Celsius and a minimum of 10 degrees Celsius. 
  • You have to feed them properly on daily basis. Feed must be cereal grains and oilseeds mixture. 
  • Check their care from infections and diseases. 
  • Use only males on the farm, Hen is for layer egg farming. 
  • Chicken farms should be clean for this purpose. 
  • The water supply system can be automatic. 
  • The house must have fresh air or a skylight. 

Popular posts from this blog

Spirulina farming, project report per 1/4th acre, investment, profit per 1/4th acre, and challenges, planter machine in agriculture, sections, types of planter machine, and working process, 45 days chicken(broiler) business plan, requirements, license, investment, and profit calculations, murrah buffalo, milk per day, price, dairy farming project report for 10 murrah buffalo, goat farming, project report(20+1), requirements, investment, and profit in 2022.

TOI logo

  • chennai News

Tamil Nadu: New rules for poultry farms from January 23

Tamil Nadu: New rules for poultry farms from January 23

Visual Stories

chicken farm business plan tamilnadu


  1. How to Start Country Chicken Farm Business

    chicken farm business plan tamilnadu

  2. Chicken Farm Business Plan

    chicken farm business plan tamilnadu

  3. Low Budget Chicken Shed Design

    chicken farm business plan tamilnadu

  4. Poultry Farming Business Plan Pdf

    chicken farm business plan tamilnadu

  5. Poultry farm business plan pdf

    chicken farm business plan tamilnadu

  6. Create an Effective Chicken Farm Business Plan

    chicken farm business plan tamilnadu


  1. Real Chicken Farmar

  2. Creative chicken farming

  3. Broiler chicken forming business| கோழி பண்ணையில் உள்ள ரகசியங்கள்

  4. Modern Rice Mill Business Plan In Tamil

  5. Chicken Farm Business Plan

  6. Poultry Farming Business Plan by Dr. Arshad


  1. Poultry Farming in Tamil Nadu, How to Start, Schemes, Loans and Subsidy

    The Tamil Nadu government has ordered the implementation of a poultry program to promote the poultry business. Under this scheme, the government subsidizes 25% of the cost of setting up a poultry farm. This scheme is currently being implemented gradually in all the districts.


    TAMIL NADU RURAL TRANSFORMATION PROJECT Category of Loan: Nano (INR 5 Lakhs) Business Plan for establishing a Poultry Broiler farm Introduction Ms.AAA of BB village in CC block of Tiruvallur district is an agriculturist, owning 1.50 acres land. She cultivates Maize, Groundnut and Sorghum She is a member of a SHG functioning in the village. The ...

  3. Successful Poultry Farm Business Plan

    To start a poultry farm, You need to have some investments. It will depend on how big your farm is. If you are a beginner, you can start with small steps. You need to have at least ₹50,000 - ₹1,50,000. Within this, you can start the basics of the farm. If you want to grow further, you need to invest more.

  4. How To Start A Poultry Farm In India

    The cost you incur for starting a poultry business depends on the business size or scale. In India, the approximate cost involved in establishing a poultry business is as follows: For a small scale poultry farm - Around Rs.50,000 to Rs.1,50,000. For a medium-scale poultry farm - Around Rs.1,50,000 to Rs.3,50,000.

  5. Chicken Farming in India: Poultry Farming Cost, License, and

    Starting a poultry farming business in India requires careful financial planning but offers potential returns on investment. With an initial capital ranging from Rs 2-3 lakhs and starting layer farming at a smaller level with around 1500 chickens, it could potentially yield monthly earnings between Rs 50,000 -1 lakh.

  6. Poultry Farm Business Plan Template & Guide [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following: Product: In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis.

  7. How to Start Country Chicken Farm Business

    How to Start Country Chicken Farm Business in India, Ideas and Profits in Tamil

  8. How to write a business plan for a chicken farm?

    The projected P&L statement for a chicken farm shows how much revenue and profit your business is expected to make in the future. A healthy chicken farm's P&L statement should show: Sales growing at (minimum) or above (better) inflation. Stable (minimum) or expanding (better) profit margins.

  9. Poultry Farm Business Plan

    7 Steps to Start Your Own Poultry Business in India. Follow the below 7 simple steps to start your own poultry business this year: Step 1: Finalizing the sector: The first task is the decision of finalizing the sector to cater to, such as chicken breeding, broilers, poultry feed, egg, and meat processing, etc. Step 2: Choosing the birds: Choose ...

  10. Broiler Chicken Farming Business Plan And Ideas In Tamil

    Broiler Chicken Farming Business Plan And Ideas In Tamil | Open Talk | Eden TV Business #broilerchickenfarming #broiler #edentvbusiness WhatsApp number: 8428...

  11. How To Start A Poultry Farm (Ultimate Guide For Beginners)

    Get into poultry farming from scratch. Make a poultry business a success - avoiding loss. Decide if your focus will be on eggs or meat (table birds) Survive the competition and rising costs. Start a poultry farm on a small scale & up your growth for good ROI. Let's get started (and begin to answer those questions).

  12. Poultry Farm Business Plan Investment And Profit Is It Beneficial In

    Poultry Farm Business Idea: கோழி பண்ணைக்கு இந்தியாவில் பெரிய அளவில் லாபம் ...

  13. How to Do Poultry Farming Business? Cost & Profit Explained

    Importance of Poultry Farming in India. Poultry farming is a very "small budget" with a "huge profit" business. By investing approx. INR 4-5 lakhs, you can earn an annual income of Rs. 20,00,000. The best thing is, you can even start off with limited labour and space.

  14. Broiler Chicken Poultry Farming Business plan in Tamil

    Broiler Chicken Poultry Farming Business plan in Tamil | Chicken FARM business plan in Tamil. Welcome to Another YouTube videos. In this video we are going t...

  15. 45 days chicken(broiler) business plan, requirements, license

    Broiler chickens are one of the fastest-growing chickens. The main reason for the short-term 45 days chicken business plan is demand and supply in the market. Chicken demand is so huge in the market. If we follow poultry farms with more than 3 months of breeds, then it can affect the stability of chickens in the market. It can increase inflation.

  16. Poultry farm, 5000 chicken farming Business plan, shed size, investment

    In case of broiler chicken bird, a small chicken bird cost around 10 INR, so total cost becomes 10x5000= 50000 INR ( $670) for 5000 chickens. You can also read cow breeds identity and performance in Dairy farming business. Gir cow milk per day. Tharparkar cow milk per day. Rathi cow milk per day.

  17. TNAU Agritech Portal :: Sustainable Agriculture

    An average annual growth rate of 20% was estimated during the eighth five year plan (1992-1997). ... and poultry corporations is being given to create infrastructure facilities so that new entrepreneurs take up this business. Broiler farming has been given considerable importance in the national policy and has a good scope for further ...

  18. Tamil Nadu: New rules for poultry farms from January 23

    Poultry farms having birds above 5,000 and less than 25,000 at a single location will have to obtain CTE and CTO from SPCB with effect from January, 1, 2023. Poultry farms across the state have ...

  19. How to Start Poultry Farming

    How to Start Poultry Farming Business in Tamilnadu, Business Tips in Tamil.Sources:https://oddanchatramvegetablemarket.comhttps://oddanchatramvegetablemarket...

  20. Scheme

    Title / Name : Primary Cooperative Agriculture and Rural Development Bank - For Poultry development. Associated Scheme : Sponsored By : State. Funding Pattern : Purpose for which loan can be obtained : Poultry development Maximum amount of loan : Rs.14,800 for 200 birds Rs.17,000 for 2 cows. Rate of interest (Subject to change): 14.5% to 16.5%.

  21. Poultry and Egg Production Companies in Tamil Nadu, India


  22. Low Budget Chicken Shed Design

    Egg layer farming India is gaining popularity in India due to its lower production cost and growing demand for eggs. Discover how to plan and start an egg po...