KMO and Bartlett’s test
KMO measure of sampling adequacy | 0.862 | |
---|---|---|
Bartlett’s test of sphericity | Approximate | 1,812.156 |
df | 378 | |
Sig | 0.000 |
Cronbach’s α
Research variables | Cronbach’s |
---|---|
Fear of bank transaction and no faith | 0.747 |
Traditional shopping is convenient than online shopping | 0.797 |
Reputation and service provided | 0.825 |
Bad experience | 0.816 |
Insecurity and insufficient product information | 0.784 |
Lack of trust | 0.760 |
Factors | Name of the factor | Statements | Eigenvalue | % of variance | Loadings |
---|---|---|---|---|---|
1 | Fear of bank transaction and faith | − The fact that only those with a credit card or bank account can shop on the internet is a drawback | 29.431 | 0.789 | |
−While shopping online, I hesitate to give my credit card number | 0.642 | ||||
−I do not prefer online shopping because of lack of trust over vendors | 8.241 | 0.601 | |||
−I do not prefer to buy online because of bad returning policy | 0.580 | ||||
−The fear of wrong product delivery stops me to buy through online | 0.552 | ||||
−I do not prefer to purchase from online stores if they do not provide cash on delivery facilities | 0.394 | ||||
2 | Traditional shopping is convenient than online shopping | − I think shopping on the internet takes lot of time | 2.788 | 9.958 | 0.713 |
−Online shopping is complex as compared to traditional shopping | 0.706 | ||||
−It is more difficult to shop on the internet | 0.698 | ||||
−I believe online shopping cannot overtake the traditional shopping | 0.658 | ||||
−I prefer traditional shopping than online shopping | 0.614 | ||||
3 | Reputation and service provided | −I prefer to purchase from reputed online websites | 1.964 | 7.013 | 0.775 |
−I generally prefer to buy after comparing prices with all other websites | 0.732 | ||||
−I prefer to purchase online if website is secure and genuine | 0.726 | ||||
−I prefer those websites only that deliver the goods as soon as possible | 0.638 | ||||
−If there is no guarantee and warrantee of the product, I will never prefer to buy through online stores | 0.550 | ||||
4 | Experience | −I do not prefer to purchase from online stores if they do not provide every month instalment (EMI) facilities | 1.299 | 4.640 | 0.776 |
−I hesitate to shop online because my past experience was not good | 0.663 | ||||
−I do not prefer to buy online because of little knowledge of internet | 0.606 | ||||
5 | Insecurity and insufficient product information | −I will not prefer online shopping if the description of products shown on the online websites are not accurate | 1.190 | 4.251 | 0.665 |
−I will not prefer online shopping if online prices are high | 0.614 | ||||
−The information given about the products and services on the internet is not sufficient to make purchase | 0.548 | ||||
−If variety of goods available on the online stores are less, I will not prefer online shopping | 0.539 | ||||
−Online shopping is not secure as traditional shopping | 0.416 | ||||
6 | Lack of trust | − I hesitate to give my personal information on online websites | 1.098 | 3.920 | 0.552 |
−Without touching products, it is difficult to make buying decision | 0.521 | ||||
−Shopping online is risky | 0.511 | ||||
−I would be frustrated about what to do if I am dissatisfied with a purchase made from the internet | 0.488 |
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Title: | A study of consumer behaviour towards online shopping |
Researcher: | Meghna Meena |
Guide(s): | |
Keywords: | Business Business Finance Commerce Economics Economics and Business Industrial management Management Social sciences Social Sciences |
University: | University of Rajasthan |
Completed Date: | 2018 |
Abstract: | none |
Pagination: | 234 p. |
URI: | |
Appears in Departments: | |
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Currently, online shopping has become one of the main consumption methods, with online retail sales reaching 13.79 trillion yuan in 2022. However, not all consumers are satisfied with their online shopping experiences. This study proposed that consumers’ rational attitudes toward online shopping were an important influencing factor for their satisfaction. Additionally, consumers’ trust in online shopping platforms is a mediator in the above relationship. Two studies were conducted to investigate this proposition. In Study 1, participants’ rational attitudes were first operationalized by a procedure to approve their decisions. Then, their rationality, trust in online shopping platforms, and consumer satisfaction were measured. It was found that participants’ rational attitudes improved their satisfaction through the mediating role of their trust in online shopping platforms. Study 2 further examined the hypotheses by providing participants with either budget alert information or no information. The results showed that such alert information increased participants’ rationality and supported the findings of Study 1. Based on the results, rational consumers are more likely to be satisfied with their consumption, and trust is a key mechanism. Therefore, online shopping platforms and retailers should make efforts to improve consumers’ rational attitudes and protect their rights and interests to obtain consumers’ trust and a win‒win result between themselves and consumers.
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Lan, Y., Liu, G. Consumers’ rational attitudes toward online shopping improve their satisfaction through trust in online shopping platforms. Curr Psychol (2024). https://doi.org/10.1007/s12144-024-06622-0
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Applying a well-grounded systematic methodology following the TCCM (theory, context, characteristics and methodology) framework, 197 online consumer shopping behaviour articles were reviewed. The findings reveal that the application of theories remains limited in the current pool of literature that focuses more on developed nations.
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Research the online shopping scenario. 2. To investigate the top online shopping facilitators in India. 3. Research the current state of online shopping in India. 4. To investigate Indian consumers' attitudes toward online shopping. 5. To comprehend the difficulties of online shopping in India.
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model has been made consisting of factors influencing online shopping behavior and impact of mediating variable on it. Methodology: After an extensive literature review, 50 relevant articles are identified published in 1997 to 2017. We reviewed the prior literature of online consumer shopping behavior and
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A report by Bain & Co nsultancy in 2018 reflected that. India's online retail market has witnessed a massive increase. of 53% in CAGR (compounded annual growth rate) between 2013 - 17. But ...
consumers while shopping online. Literature Review . Balamurugan, Sathish and Sathyanarayanan (2013) [15] concluded in their study that consumer's online shopping behaviour is guided by their perception relating to convenience of shopping and safety of internet usage, risk of payment and features of the product. These perceptions are
online consumer behaviour in India. Drawing from the existing researches, the present study attempts to examine the determining factors in Indian consumer behaviour and their influence on the online shopping intention. II. LITERATURE REVIEW The buyer's online behaviour has caught the attention of researchers and firms equally.
5. Conclusion. 55 Relying on an extensive literature review, this paper aims to identify the main drivers of online shopping and thus to give further insights in explaining consumer behavior when adopting the Internet for buying as this issue is still in its infancy stage despite its major importance for academic and professionals.
Journal of Marketing Management, 29-56. Dr. Gopal, R. (2016). CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: A LITERATURE REVIEW. International Journal of Information Research and Review,, 3385-3387. Kibet, K. A. (2016). A Study of Consumer Behavior Towards Online Shopping in Kenya: Case of Nairobi County. NAIROBI: UNIVERSITY OF NAIROBI SCHOOL.
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Based on an extensive literature survey we first propose a conceptual model on the factors driving the online and offline grocery shopping behaviour of Indian consumers.
Buying Behaviour with respect to online shopping was studied by past recorded data from a comprehensive literature review. Wherein, research contributions from 2013 to 2017 are reviewed. Surely it will help the researchers to understand the consumer Behaviour towards shopping online and consumer perception through the perceived ease of
The outcomes in tier 1 cities (n = 1200) reveal that reviews have a positive effect on buying decisions. Our empirical findings suggest that online reviews affect consumer attitudes and can significantly influence e-commerce sales in India. Keywords: Buying decision.
Literature Review on Consumer Behaviour of Online Shoppers Dr. Ankur Saxena (Professor, Technocrats Institute of Technology - MBA, Bhopal, India) really want. Analyzing consumer behaviour is not a new phenomenon for scholars. ... "Consumer buying behaviour towards online shopping - A Review of literature", Indian journal of applied ...
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