frozen custard business plan

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What Markets Work Best for Ice Cream Business Expansion?

If you choose to open an ice cream franchise, the markets available for expansion will depend largely on the company you choose to franchise with. Some territories will already be claimed for development and others may not be slated for development until the franchise company begins to pursue that phase. To find the ideal location for your ice cream business you need to consider the...

Italian Ice Business – How to Get Started

Italian ice is a frozen dessert made from either concentrated syrup flavoring or real purees. It is not shaved ice that is flavored. Rather, it is made by the same process that ice cream is made by mixing ingredients and pouring them into a batch freezer. The quality of the Italian ice varies widely by whether it is made with flavor extracts or real ingredients....

Soft Serve Ice Cream Business Plan – How to Get Started in the Soft Serve Business

Soft serve (also called creemee or soft ice cream) is a type of frozen dessert that is softer than ice cream and is dispensed from a machine instead of being served by hand. We will soon be offering a soft serve ice cream business plan that will show you how to get started in the softserve business. It will help you plan for the success...

Frozen Custard Business Plan – How to Get Started in the Frozen Custard Business

We offer a frozen custard business plan that will show you how to get started in the frozen custard business. It will help you plan for the success of your frozen custard business and provide equipment lists and start up costs. We’d also like to provide you with a background on the frozen custard industry and how frozen custard is made. What is Frozen Custard...

Starting An Ice Cream Shop: Blueprint for Success Help

Q: I have always wanted to open an ice cream shop. I’m at a crossroads in my career, and now is the time. There is a perfect rental space in my neighborhood, an area severely lacking a place to go for ice cream, and right next door to ball fields and a playground. How in the world do I get started? I don’t even know...

Ice Cream Vending – Licenses and Permits Required

Q: Do you need a permit from the city I sell frozen ice cream treats from a mobile cart? If so, what department do I apply for one? — Michelle, Burnt Hills, NY ====== A: Many people chose to enter the ice cream industry through ice cream vending with either an ice cream truck or cart. Street vending is less expensive than opening your own...

What Steps Should I Take to Get Started Opening an Ice Cream Parlor?

“I would like to open a business with ice cream. I wanted to know how to start and what I need to do before doing that?” This is a question we receive quite a bit.  So here is our answer… There are three actions I’d recommend to anyone interested in getting started in the ice cream business. 1.) Read everything you can get your hands...

Taking the Leap with Children in Tow…

Q: I want so badly to start my own ice-cream shop but I am very concerned about the time commitment and how it will affect my family life. I believe that it is obviously workable because so many people run businesses every day but I have to make sure that it is right for my family before I continue further. How long does it generally...

Getting the Best Employees – Hiring Tips for Your Ice Cream Shop

When you’re working in the ice cream business you work with a lot of teenagers and college students. You’ll also find that turnover is high. So how do you keep smiling faces that will work hard for your ice cream franchise? We went to Paul our ice cream franchise veteran to ask what his advice is for hiring and keeping winning employees. Here’s what he...

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Plan Commission OKs three-tenant development at 12th and Hampshire that includes return of Deters Frozen Custard

This vacant lot at 12th and Hampshire could become the site of a three-tenant development, with one of the businesses the return of Deters Frozen Custard. | David Adam

QUINCY — The Quincy Plan Commission voted Wednesday night to recommend approval of a special permit for a planned development to allow for the construction of a multi-tenant commercial development at 200-208 N. 12th and 1215 Hampshire.

The development now goes to the Quincy City Council for its approval and for an ordinance to be drafted.

The owner of the 17,000-square-foot parcel would be Jason Deters. Contingent on City Council approval, he would acquire the property at 200-208 N. 12 th  from Steve and Tracy Disselhorst and the property at 1215 Hampshire   from All-Line Equipment Company, which now conducts its business at 2535 Locust. Steve Disselhorst is the operations and construction manager for All-Line Equipment.

Deters says Deters Frozen Custard to Quincy would return to Quincy with a drive-thru at 12 th  and Hampshire. The business first opened on 36th Street in May 2001 before moving to 3024 Broadway in 2005. Rich and Beth Deters entered semi-retirement in May 2014, but the custard continued to be sold at Daylight Donuts, 1837 Broadway. Daylight Donuts closed in November 2018.

Deters Frozen Custard now has two locations in St. Charles (Mo.) County.

Deters says the planned development calls for two other businesses at 12 th  and Hampshire. One would be his own business, 3D Windows and Siding, and he said another could be a doctor’s office. 

“What we’re really going for is a nice outdoor patio seating area, something aesthetically pleasing in the front with a smaller custard cafe,” Deters said. “Then we’ll have two little commercial buildings behind that.”

Deters plans to buy the property and construct the building, but he plans to lease space to family members to operate the custard business. His cousin, Jess Duncan, owns and operates Farmhaus Coffee Company in Ursa. She plans to bring some of her staff to help run the businesses. Deters’ uncle, Greg Deters, will also have a hand in getting the business up and running.

Greg Deters now lives in St. Charles but has remained involved in the family custard business. He is a managing partner at  Forward Group , which does forecast modeling and marketing research for pharmaceutical and chemical companies. He also owns with two friends the  St. Louis Distillery , a craft vodka distiller that produces Cardinal Sin Vodka and Cardinal Sin Starka.

He says the frozen custard business he plans to bring to Quincy will have more than just custard.

“One of our operators down here has been doing some interesting things with various products and tried to kind of balance out our product line,” Greg Deters said. “We’ve been doing a lot of dessert drinks, espressos, the European ice cream coffee drinks, the ice cafe kind of thing from Germany and affogatos (a scoop of plain milk-flavored or vanilla gelato or ice cream topped or “drowned” with a shot of hot espresso). It’s all an attempt to kind of balance out the seasonality of custard.”

Greg Deters said he investigated putting a Deters Frozen Custard business in the Lake of the Ozarks, but the plan fell through. The equipment bought for that business now will be put to use in Quincy.

“Jason was doing his 3D Windows and Siding, and it’s been growing really fast,” Greg Deters said. “He needs a showroom and warehouse space and stuff, and I’m always looking for some good real estate investments. Then I’m having conversations with Jess about possibly doing something with the frozen custard. Jason found this property at 12 th  and Hampshire, and I’ve always been kind of interested in having a location back in Quincy. The pieces were falling together.”

If the City Council gives its approval, Greg Deters believes the property acquisition will be complete by August. Construction could start this fall, and the custard business could be open by February or March.

The property is zoned D2 (downtown general business). Jason Parrott, community development planner for the city, said city code prohibits drive-thru lanes on D2 properties. 

“D2 (zoning) requires you to basically build on the property line, but in this case to get the drive-thru, they have to push (the building) to the northeast,” Parrott said. “The Plan Commission recommended waiving that requirement to let (Jason Deters) build on another part of the property and allow for the drive-thru lane.”

The drive-thru lane must be capable of stacking 11 cars, with room for five cars between the order board and the pickup window. 

Parrott also said city code prohibits parking stalls to be in front of a building in a D2 zone. However, because the Plan Commission is recommending allowing the building to be moved, the parking requirements were waived. Parking stalls will be aligned along the Hampshire side of the building, facing north.

City code says either a landscape feature or five feet of fence must go between parking and a public street. Parrott said the Plan Commission recommended waiving that requirement, even though staff members with the city’s department of planning had recommended the fence requirement.

Parrott said Rick Smith was the only member of the Plan Commission to vote against the proposed development.

“Rick said he’s very concerned about, if you look at TCBY (at 18 th  and State) and Carter’s (Coffee Bar at 3815 State), having traffic spilling out on the street,” Parrott said. “He’s concerned that it could happen there too.

“We told him what the (city) code requires … and we adhere to that because of Carter’s on Maine. Now there’s no waiver from that (requirement). (Smith) expressed concerns that it’s just too tight of a space for what they’re wanting to do.”

Greg Deters’ great-grandfather started the Deters Daily business in Quincy during the late 1800s.

Records in the Adams County Recorder’s office show Uptown Cleaners was the last business on the northeast corner of 12 th  and Hampshire.

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This ballpark offers new skyline views and classic Minor League vibes

And wait until you hear the broadcaster's unforgettable calls.

Benjamin Hill

This is an excerpt from the latest edition of the Ben's Biz Beat Newsletter, bringing Minor League Baseball business and culture news to your inbox each and every Thursday. Check out the full newsletter HERE .

The following ballpark road trip recap is presented by Wyndham, proud sponsor of Minor League Ballpark Guides . Plan your road trip today, and check out the Greensboro Grasshoppers Ballpark Guide HERE .

On the morning of Sunday, July 28, I hopped in a rental car and drove 55 miles west from Durham to Greensboro. That’s all it took to get from one Minor League locale to another, serving as a reminder -- not that I needed one -- that North Carolina is the best state for ballpark road trips.

Greensboro is home to the Grasshoppers, High-A affiliate of the Pittsburgh Pirates. The South Atlantic League team was established in 1979 as the Hornets, playing at venerable War Memorial Stadium. In 2005, in conjunction with a move to their current home of First National Bank Field, the team switched to the similarly insectile Grasshoppers moniker.

First National Bank Field is in downtown Greensboro, with an ever-evolving view of the city skyline. Its main entrance is stately and imposing, giving off a haughty grandeur that most High-A ballparks simply could not muster.

I was momentarily confused upon arriving because when I first visited the ballpark, in 2016, I approached it via a large, well-manicured pathway strewn with baseball and Grasshoppers-themed décor. This time around I could find no such thing. Had I imagined it? After perusing my vast and valuable archives, I can confirm that I did not. Here’s a photo from 2016, featuring statues of mascot Guilford and bat dogs Master Yogi Berra and Miss Babe Ruth.

The area seen above has been supplanted by an eight-story office tower, anchored by the ballpark’s naming rights partner.

That tower isn’t the only significant change to the surrounding area. Here is a national anthem photo from 2016, taken prior to the first game of a doubleheader.

The current backdrop is dominated by the Carroll at Bellemeade apartment complex, part of a project that includes the Hyatt hotel located across the street. (Carroll is the name of a real estate development firm, Bellemeade is the street that runs along the first-base side of the ballpark).

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Speaking of prime real estate, Andy Durham occupies the broadcast booth behind home plate. He’s been the voice of the Grasshoppers for over two decades, calls many other local sporting events and runs greensborosports.com.

Have the latest news, ticket information, and more from the A's and MLB delivered right to your inbox.

Durham is a unique broadcaster with a very memorable home run call. When a Grasshopper goes yard, he chants “Going” multiple times before entering a higher register and stretching out “gone” to extreme lengths as the player rounds the bases. It’s a “love it or hate it” sort of thing; here is a recent example featuring Pirates prospect Termarr Johnson:

There would be no Andy Durham home run calls on this scorching and resultingly somnambulant Sunday, as the visiting Asheville Tourists cruised to a 7-0 win. Throughout the ballgame I interacted with various ballpark regulars. Guilly, a “distant relative” to longtime mascot Guilford, was introduced following the team’s affiliation switch to the Pirates in 2019. He “has traded a life of plundering gold for the thrill of playing on the diamond,” an admirable and mature life choice.

Gordon Soenksen, longtime Grasshoppers fan and professional fundraiser, is working on a volunteer basis to build a replica baseball diamond on the corner of Bellemeade and Eugene (beyond the right-field corner of the ballpark). It will also include statues of the Grasshoppers’ beloved bat dogs, who were owned and trained by former team owner Donald Moore (now the team’s president emeritus).

This effort requires a lot of fundraising and a lot of coordination between various entities and agencies. For Soenksen, it’s a labor of love.

Richard Wilkinson, in his fourth year as a Grasshoppers usher, started a new tradition this season: Between-inning jokes! He writes a joke on a two-sided whiteboard, with the setup on one side and the punchline on the other.

Please tell us, Richard, what kind of exercise do lazy people do?

Matt “Kurve” Kerr has one of the most unique job descriptions in the Minor Leagues: accounting manager/on-field host. He was initially hired in the latter capacity as a gameday employee, while still working as an accountant elsewhere. He then took on the fulltime accounting manager role after fortuitously learning that the Grasshoppers had that position available.

The Tourists’ resounding win over the Grasshoppers took just 2 hours and 15 minutes to complete. Kids ran the bases after the game and, as is my custom, I stayed until the last one touched home plate.

I had a Designated Eater lined up for Greensboro, but he was under the weather and cancelled. I then consulted my full-to-bursting email inbox in search of a recent correspondent who could do the job. That turned out to be Robert Neal.

Robert, an assistant high school principal from Galapolis, Ohio, devoted listener of the MiLB.com Show Before the Show podcast and all-around nice guy, was far above replacement level. Greensboro was the fourth and final stop of his own Minor League ballpark road trip, following evenings with the Bowling Green Hot Rods, Nashville Sounds and Tennessee Smokies.

He and I took a tour of the Grasshoppers concession stands, which are named after notable figures from Greensboro’s history. Figures like O. Henry, a writer best known for his short stories with unexpected and often ironic twist endings.

First up for Robert was BBQ Pork Nachos.

“Grade A, I’d order again,” he said. “The meat’s fantastic, the queso mixed with sour cream ties it all together and the sauce is sweet.”

Nachos were a mere amuse-bouche in comparison to the next item, a Connie Mack Attack procured from the Hoppin’ Hound Dogs cart. (The Connie Mack Attack was the most formidable item on the menu, but not the most creatively named. That honor goes to This Dog Willie Mays You).

The Connie Mack Attack is a footlong hot dog topped with mac(k) and cheese, pulled pork, bacon bits and barbecue sauce.

“Definitely need napkins,” was Rob’s first reaction after taking a bite of this monstrosity. “It’s a lot, but it’s a lot of everything I like. The mac and cheese and bacon are unnecessary but welcome additions.”

After that, more food also seemed unnecessary. But, hey, nothing wrong with a little dessert. The Hoppers have a Freddy’s Frozen Custard cart set up down the first-base line, so we paid a visit.

“It’s perfect for a hot July day,” said Rob, referring to exactly the sort of day we were experiencing. But those days are now done, and soon it will be time for hot August nights at ballparks in the Upper Midwest. I’m hitting the road Friday!

Reports from the above five ballparks will come soon enough, but first stay tuned for write-ups from Danville, Burlington and Winston-Salem. Not to mention a Durham Bulls food report, August’s Crooked Numbers, September’s Promo Preview and innumerable standalone road trip articles I haven’t been able to get to yet. I will eventually. Thanks for sticking with me, and of course get in touch anytime. I appreciate you.

St Louis Legend, Ted Drews Jr. of Ted Drews Frozen Custard fame, passed away (Hour 3)

In the 3rd hour of the Marc Cox Morning Show:

• Ted Drews Jr. of Ted Drews Frozen Custard fame, passed away
• Former US Senator Jim Talent joins Marc & Kim to talk about the upcoming interview with Kamala Harris on CNN and what he expects her to say on certain policies,
•  FOX Business Network's Gerri Willis talks with Marc & Kim about how grocers are pushing back on the governments plan on price control
• Kim on a Whim, too!

Coming Up: Shannon Bream and Griff Jenkins

Information

• Show The Marc Cox Morning Show
• Frequency Updated Daily
• Published August 29, 2024 at 1:00 PM UTC
• Length 32 min
• Rating Clean

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15 Best Frozen Custard Brands, Ranked

Frozen custard is ice cream's creamier, denser cousin. It's a true summertime treat, and like ice cream, you'll get the tasty trifecta of rich cream, sugar, and milk in every bite. What makes frozen custard different from ice cream are egg yolks. Egg yolks lend a silky, robust texture to the mix, making it slightly heavier and more luscious than ice cream. Although you can make sundaes, floats, and shakes from both, frozen custard purists will tell you that the eggy treat is light years ahead of ice cream.

Although frozen custard was originally a Midwestern thing (via Matador ), it's picked up steam in other parts of the country. New York City-born Shake Shack has made waves all over the country (and even internationally!) with its inspired spins on custard. Similarly, mom-and-pop shops are stepping up their games and shipping frozen custards nationwide. So if you're craving ice cream but want to level up the experience, these 15 frozen custard brands and shops have you covered.

15. Ted Drewes

While sugar is typically custard's sweetener of choice, honey is what gives Ted Drewes' frozen custard its heft while adding a bright but nuanced burst of sweetness. It also lends Ted Drewes' signature concretes a great, gooey texture. Interestingly, the choice to use the amber-colored natural sweetener was partially due to sugar rationing during World War II (via KSDK ). 

Most of the concretes start with a creamy, honey-scented vanilla custard base. Ted Drewes lines the base with nuts, syrups, swirls, and toppings, making delicious offerings like the Dutchman (with butterscotch, chocolate, and pecans) or the Cardinal Sin (a rich cherry-accented concrete with plenty of hot fudge to tie it all together). You can also opt for cookie sandwiches oozing with their classic custard. Although you won't get a bad bite at Ted Drewes, you have a limited number of base custard flavors to choose from. Plus, you'll have to drive to St. Louis to get a cup — this regional staple doesn't sell them outside of its few locations.

14. Anderson's Frozen Custard

Bronx-born (but Buffalo, New York-bred)  Anderson's Frozen Custard serves up two hometown favorites: dense, rich custard and a classic beef on weck. According to its website, Anderson's Frozen Custard opened up its first shop in the Bronx in 1946, then rapidly moved to Buffalo the following year opening several locations within Queen City. It's a family-run business and a local summertime favorite, with locals devouring huge bowls of vanilla, chocolate, and specialty frozen custards, along with sundaes and shakes.

The Buffalo News calls Anderson's Frozen Custard the "OG of ice cream places," with several brick-and-mortar locations, a food truck, local delivery options, and even nationwide shipping through Goldbelly . Although it is accessible to people across the country, undeniably delicious, and a staunch Buffalo tradition, Anderson's Frozen Custard lacks some of the more creative flavors that other shops on our list have. As a result, it's made a good showing on our list but isn't a top choice.

13. Freddy's Frozen Custard & Steakburgers

Freddy's Frozen Custard & Steakburgers is an international oasis of comfort-food classics like huge meaty burgers and luscious custard with toppings swirled into its dense chocolate or vanilla base. Rapidly expanding throughout the U.S. (via Biz Journals ) and abroad , Freddy's Frozen Custard & Steakburgers seems committed to covering the entire world in its glorious version of delectable custard and "concretes" (frozen custard with toppings mixed in).

Although their custard is undeniably good, they lose a few points for being slightly too pedestrian with their offerings — there are only two custard flavors to choose from. Although you can customize your custard, top it with ribbons of fudge or caramel, and crown it with candy, the flavor bases remain the same. This puts Freddy's Frozen Custard & Steakburgers' menu behind some of the other frozen concoctions on our list. However, if you're looking for a quick frozen fix, there's probably a Freddy's near you.

12. The Meadows Frozen Custard

The Meadows Original Frozen Custard locations are peppered throughout West Virginia, New York, Pennsylvania, and Maryland, and offer super thick shakes, ice cream, and chocolate and vanilla frozen custard. This iconic chain, which dates back to 1950, quickly drew in crowds. It prides itself on staying true to the founding recipe, which might be why the flavor of its frozen custard is so tasty, rich, and decadently dense.  

According to Hagerstown Magazine , The Meadows Original Frozen Custard has a unique method for brewing a batch of summer's finest. They use a specific barrel that churns and freezes the cream to minimize any air bubbles and ice crystals. The result is a velvety treat that the team at The Meadows Original Frozen Custard serves up within a scant few hours of making it. The bitter downside? If you're not near one of their locations, you're out of luck. They don't distribute nationally.

11. Gilles Frozen Custard

According to Milwaukee Magazine , Gilles Frozen Custard is a prominent part of the city's frozen custard empire, holding court with other local giants like Kopp's and Leon's. With such stiff competition, Gilles Frozen Custard holds its own — and it certainly doesn't disappoint. The shop serves up heaping bowls of sweet, creamy custard along with robust burgers, hot dogs, and sides. According to its website , Gilles Frozen Custard has satisfied Milwaukee's sweet tooth for nearly a century.

In addition to your standard scoops, you can get "basic" sundaes (think: DIY concoctions) and "fancy" ones (pre-selected mixes), as well as floats and shakes. Gilles does frozen custard right by offering standard flavors along with a host of daily specials featuring innovative flavors like KitKat, mint chocolate chip, and butter pecan. The only truly sour note is that you won't find Gilles' frozen custard sold nationwide. Unless you're in the great state of Wisconsin, it's pretty hard to come by.

10. Shakes Frozen Custard

Headquartered in Arkansas,  Shakes Frozen Custard  prides itself on speedy, friendly service and impeccable high-quality standards for its splits, concretes, floats, and classic sundaes. Like most top-notch custards, the singular key to Shakes Frozen Custards' success lies in the ingredients. According to its website , Shakes Frozen Custard crafts its treats using "many of the original old-fashion processes."

Its add-in and mixers are off the charts, with some concretes featuring actual swirls of cake batter. They also have "The Pink Poodle," a sweet, summery sundae featuring premium custard, strawberries, and bananas. The only bummer is the accessibility — although Shakes Frozen Custard is now in nine states (via website ), you probably won't be able to pick up a pint at your local store. This puts Shakes Frozen Custard lower on the list, but that doesn't mean that you shouldn't stop in for one of its dense concretes, classic splits, or cleverly-named sundaes if you find yourself in one of the states it serves.

9. Kreamium Frozen Custard

While Kreamium Frozen Custard has been going strong for a quarter of a century, it only recently began offering shipping all across the United States (via Kreamium Frozen Custard ). That's great news for frozen custard fans who don't hail from Leland, North Carolina. However, if you'd prefer to see where the magic is made in person, you can do so. According to WWAY3 , curious custard connoisseurs can stop into Kreamium Frozen Custard for a pint or four.

Kreamium Frozen Custard prides itself on using high-quality, globally sourced ingredients, but what really puts this company in a league of its own are the flavors. Instead of vanilla, you can get a packed pint of Madagascar vanilla custard with a rich, buttery, musky undertone that perfectly offsets the sweet custard base. It also offers salted caramel cashew, a fun riff on the sweet-and-salty combo with plenty of crunchy nuts distributed through the pint.

8. Kopp's Frozen Custard

Kopp's is one of Milwaukee's big three custard giants (via Milwaukee Magazine ), and its reputation for excellence and down-home custardy deliciousness is well deserved. The matriarch of the Kopp's empire, Elsa Kopp, founded the business nearly 75 years ago, starting with standard flavors and quickly expanding to more whimsical and daring custard concoctions. Although its primary flavors are on point, some of its newer flavors — like Swiss chocolate and maple — are downright heavenly.

One of the most intriguing aspects of this creative creamery is its " My Flavor Alerts " page, where you can plug in your favorite flavors and get notifications when they're in stock. Simply make a free account, pop in your email address, and Kopp's will send you a heads up that the flavor is available either the day before or the day of. It's a fantastic option for custard lovers who want to stay on top of Kopp's luxe line of dreamy flavors.

7. Andy's Frozen Custard

Travel anywhere in the southern part of the United States and you're bound to come across  Andy's Frozen Custard . This chain famously scoops up towering cups of everyone's favorite summertime treat. According to Feast Magazine , it started as a hot weather icon in the Ozarks and has expanded to multiple locations in several neighboring states. If you check out Andy's Frozen Custard's website , you'll see that they put a premium on fresh ingredients, all of which pump up the flavor of its classic vanilla custard.

One thing that genuinely takes Andy's Frozen Custard from ordinary to exceptional is its soft spot for seasonal summer fruits. With regular promotions like the "Battle of the Berries," Andy's Frozen Custard gives you a welcome break from heavier mix-ins in favor of delicate seasonal offerings. Of course, sugar lovers can still get their fix of decadence too. And since Andy's Frozen Custard is open year-round , you can ring in the holidays with a creamy peppermint-chocolate custard shake.

6. Double Rainbow Ice Cream

With locations in Alaska, California, and Hawaii, Double Rainbow is a sweet little boutique custard and ice cream shop with a fun retro logo and tons of great flavors to snack on. According to the San Francisco Chronicle , this groovy shop first opened its doors in 1976 and has been scooping up joy ever since. You'll find plenty of classic ice cream flavors at Double Rainbow, and now you can also dig into its lineup of frozen custards.

Double Rainbow features a handful of flavors of frozen custard, which may be one of its downfalls. While the flavors are good, there's simply not enough of them to put Double Rainbow in the premium spot. The custard base, though, is creamy, sweet, and has just the slightest pinch of salt to brighten things up. An added bonus? You can get your sea salt caramel, vanilla custard with strawberry lemon, or chocolate-and-vanilla malt pints delivered to you anywhere in the country.

5. Tillamook

Tillamook hits some sky-high marks because it's a behemoth business with artisan-style frozen custard. According to Dairy Foods , there's simply no skimping on the quality of ingredients. Tillamook's frozen custard is a glorious combination of cage-free eggs, plenty of pure velvety cream, and no artificial ingredients. The result is decadence in a pint — creamy and smooth frozen custard that comes in fun flavors like chocolate fudgy brownie, sea salt and honeycomb toffee, and bing cherry cheesecake.

Better still, you can snag a pint of Tillamook's frozen custard just about anywhere. Although the company is based in Oregon, its reach is nationwide. So tame your custard craving quickly by checking out Tillamook's store locator and picking up a pint of the good stuff to enjoy at home. The accessibility, attention to detail, and inventive flavor combinations make Tillamook's frozen custard some of the best in the country — and possibly even the planet.

4. Abbott's Frozen Custard

With locations up and down the eastern part of the United States, Abbott's Custard is a true regional favorite. Plus, since it ships plenty of its products domestically and internationally, you can get your cool custard fix anywhere from Boston to Bangkok. One thing that elevates Abbott's Custard above the competition is that you can choose from a premade list of yummy custards or make your own. You won't run out of creative options with base flavors like vanilla, chocolate almond, chocolate, and regular daily specials.

According to Boston.com , Abbott's Custard originated in the Great Lakes city of Rochester, N.Y., and is a delicious fusion of buttermilk, eggs, and fresh cream. This frozen favorite wins points for a few reasons; it's easy to get no matter what part of the globe you find yourself in, you can customize your custard, and the basic recipe is simply solid.

3. Hank's Frozen Custard

Unlike some shops where frozen custard plays a sidekick to ever-popular ice cream, Hank's Frozen Custard puts the focus where it ought to be — it's even in the name itself. This Pennsylvania-based creamery offers a regular rotation of delicious custard flavors, from the fruit-forward black raspberry to decadent peanut butter. There are also plenty of other perennial flavors on deck, like cookies and cream, peppermint patty, and butter pecan. This diversion from more-familiar and traditional flavors — like vanilla and chocolate — makes Hank's Frozen Custard one of the top spots in the country.

If you're a custard purist, good news: you can get your chocolate or vanilla fix anytime because Hank's Frozen Custard makes these popular flavors fresh daily. According to Local Flavor , Hank's Frozen Custard has been serving up this creamy, classic dessert for nearly 75 years, and there's no reason to think that they will be stopping anytime soon.

2. Shake Shack

New York's Shake Shack has certainly captured America's imagination and is even scheduled to open international branches in places like Malaysia . But what exactly makes this custard colossus so intriguing and irresistible? In short, Shake Shack fuses premium vanilla custard with off-the-wall ingredients to create whimsical concoctions that somehow work. For example, take "The Wake & Shake" made with custard, coffee, orange, maple syrup, and crushed candies (via The Coast News ). It's a wacky combination that cleverly taps into a breakfast vibe and has a textural interest. That's the beauty of Shake Shack.

Of course, you can still get traditional favorites like vanilla, chocolate, and strawberry-flavored custard shakes at the Shack, along with more sophisticated offerings like coffee and salted caramel. But ultimately, Shake Shack's formula works because it's not afraid to color outside the lines while providing solid standard fare (hello burgers!) and a tasty frozen custard base.

Culver's custard gets its creamy and authentic kick from local Wisconsin farms. Although it's a nationally-renowned company with locations across the United States, this small-batch process yields a profoundly nuanced, traditional custard taste that puts it squarely in the top spot of our rundown. Additionally, Culver's rolls out inventive flavors daily  (like Oreo cheesecake and toffee pecan), so you can sink your spoon into the originals or try something fresh and new.

Culver's custard is also not as cold as ice cream , and the slightly warmer temperature allows you to appreciate the various flavors in each scoop. Although conventional vanilla and chocolate are delicious, Culver's shows its confectionary chops with inspired flavor combos like a strawberry chocolate parfait and fresh Georgia peach. You can check out its calendar of concoctions to learn what's on deck next. Inventive, accessible to everyone, and made with love and fine ingredients. What's not to love about Culver's?

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Frozen Custard vs. Ice Cream: What's the Difference?

It all comes down to one ingredient. 

Corey Williams is a food writer for MyRecipes and Allrecipes. She has a decade of journalism experience.

Ice cream and frozen custard have a lot in common, but they're not quite the same thing. Learn about the similarities and differences between the two delicious frozen desserts – and get our best tips and tricks for making them at home:

Ice Cream vs. Frozen Custard

The difference between ice cream and frozen custard comes down to one ingredient: egg yolks. Ice cream is made with milk, cream, and sweetener. Frozen custard contains the same ingredients, plus egg yolks .

This extra ingredient means frozen custard usually has a richer, thicker, and creamier texture than ice cream.

What Is Ice Cream?

Ice cream is a frozen dairy dessert that's made with milk, cream, and some sort of sweetener (typically sugar). U.S. regulations maintain that ice cream contains between 10 and 16 percent milkfat. The more milkfat an ice cream contains, the smoother and creamier it tends to be.

How to Make Ice Cream

What's the key to perfectly creamy ice cream? Lots of churning, which incorporates air into the milk-cream mixture and prevents a runny, icy texture. Break out your ice cream maker and try these tips next time you make the frozen treat at home:

• The first step of ice cream-making is cooking the milk, cream, and sugar on the stove. Don't add flavorings, like vanilla extract, until the mixture is cooled so they'll be more pronounced.
• If you don't have an ice cream maker, you can make homemade ice cream using a resealable plastic bag. Learn how with our Easy Ice Cream in a Bag recipe.
• Don't forget to add a pinch of salt before the churning stage – it draws out heat and helps the dessert freeze faster and more evenly.
• Vanilla Ice Cream
• Strawberry Ice Cream
• Chocolate Ice Cream

What Is Frozen Custard?

Frozen custard is a frozen dairy dessert that's made with milk, cream, a sweetener, and egg yolks. It must contain at least 10 percent milkfat and 1.4 percent egg yolk solids, according to U.S. regulations.

Frozen custard is a variation of regular custard , which can be enjoyed on its own or used as a filling in pies, tortes, and more.

How to Make Frozen Custard

Making frozen custard is a slightly more in-depth process than making ice cream, but it's easy if you know what you're doing. Keep these handy tips in mind next time you make homemade frozen custard:

• Temper the eggs (slowly dilute them with hot liquid) to prevent them from cooking too quickly. This will ensure a velvety smooth finished product.
• Frozen custard takes a while to prepare, so plan your day accordingly. You'll need to refrigerate the egg base for at least a few hours before you transfer it to the ice cream machine – the longer the better.
• This goes for ice cream and frozen custard: If your frozen dairy desserts tend to get a little too frozen , try adding a one or two tablespoons of liquor or liqueur to the mix before storing them in the freezer. This will help keep ice crystals at bay.
• Frozen Vanilla Custard
• Dark Chocolate and Cinnamon Frozen Custard
• Waffles and Bacon Frozen Custard
• How to Make Ice Cream at Home
• How to Make Custard Pie: Step-by-Step Instructions
• 6 Frozen Desserts From Grandma's Kitchen

You’ll Also Love

Frozen Custard Machines for Ice Cream Store

At Lancaster Manufacturing, we take great pride in providing frozen custard machines for ice cream store owners.

These frozen custard machines, and the other equipment, are of the highest quality. This excellence will assist the store owners to make their ventures a success.

We offer a wide assortment of frozen custard machines for ice cream store and there are a variety of options.

Some of the equipment we carry or have access to are detailed in the sections below.

New Frozen Custard Machines

Our frozen custard machines for ice cream store were specifically designed to create the smoothest, richest, most luxurious ice cream you’ve ever tasted. Whether your store is large, small or somewhere in-between, we have a variety of equipment to meet your specific set of needs. Here are some of the options you should consider when purchasing frozen custard machines for ice cream stores.

• Countertop or Floor Model

The first decision you’ll need to make is what size machine your business will require. The size of the machine you purchase doesn’t depend solely on the amount of space you have to work with. What you really need to consider is how much ice cream you plan to serve and how many flavors you’d like to offer.

That’s because the ice cream is simply an addition to your current menu and you would only need one flavor. However, if the primary focus of your business is ice cream and you want to be able to provide lots of different flavors, then you’ll probably need to opt for a floor model.

• Single, Double or Triple Barrel

Another option to consider when buying frozen custard equipment for ice cream stores is how many barrels your machine should have. The primary considerations here are how much custard you want to dispense per hour and how many flavors you want to offer. Each barrel is capable of producing up to 11 gallons of delicious frozen custard per hour. Of course, that means that a double barrel machine can produce twice that amount while the output of the triple barrel will be 33 gallons per hour.

When it comes to flavor options, some business owners are content to offer just one or two flavors per day, using those as a base for sundaes, mixers, milkshakes, etc. But one of the most popular trends these days is frozen custard shops where customers serve themselves and pay based on the weight of the product. Stores like these often have anywhere from 6 to 10 different flavors at a time.

So before purchasing frozen custard for ice cream stores, make sure you have an idea how many flavors you’d like to offer and the hourly output you’ll need.

• Air Cooled or Water Cooled

You’ll also have the option to choose how your frozen custard machine is cooled.

Water cooled equipment is a popular choice because it’s a bit quieter than air cooled frozen custard machines for ice cream stores. These are often the best option when you plan to have multiple machines in your store. But the downside is that you need to run a water line to the equipment and have a drain for run-off.

If you only need one machine, then you might be more inclined to choose the air cooled option. This is also a good choice if you want to have a more flexible layout and move your machine around from time to time. But keep in mind that air cooled machines produce excessive heat, so they’ll need to be used in conjunction with a condensing unit.

Dipping Cabinets

We offer high-quality dipping cabinets with individually refrigerated buckets. Our cabinets provide superior cooling to preserve your precious product while remaining energy efficient. All of our ice cream dipping cabinets have wheeled bases, making them easy to move whenever you need to.

Dipping cabinets are available in a variety of sizes, holding anywhere from 2 to 5 containers of ice cream. The height of the cabinet can be customized to your specifications. The interior of the cabinet is designed to carry either 3 ½ gallon round containers or 4 gallon square buckets – the choice is yours!

Pre-Owned Equipment

In addition to offering new dipping cabinets and frozen custard machines for ice cream stores, we also offer pre-owned equipment. We carry brands like Ross, Leon’s, Carvel, and Electrofreeze, just to name a few. Our pre-owned machines are fully refurbished to make sure you get the best equipment your business needs.

We can also supply you with any other equipment you may need to get your store up and running. We may specialize in frozen custard machines for ice cream stores, but we offer so much more!

Whatever type of equipment you’re looking for, we can help you out – from walk-in freezers to coffee makers and everything in between. There’s no need to waste time trying to get different equipment from a variety of sources. Just let us know what you need, and we’ll be happy to offer you a full equipment package at a reasonable cost.

If you’d like to talk about what frozen custard machines for ice cream store you’ll need to make your business succeed, just give us a call at 877-356-6176 .  If it’s more convenient, shoot us an email at [email protected] or complete our contact form . We look forward to talking with you soon!

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Tequila Business Plan [Sample Template]

By: Author Joy Nwokoro

Home » Business Plans » Food Sector

A tequila business refers to a company or enterprise involved in the production, distribution, and sale of tequila. Tequila is a distilled alcoholic beverage made from the blue agave plant, primarily produced in certain regions of Mexico, particularly in the state of Jalisco.

Many tequila businesses incorporate tasting rooms and offer tours to attract visitors. These experiences provide customers with the opportunity to sample different tequila varieties, learn about the production process, and gain insights into the tequila culture. Some tequila businesses may also have restaurants or bars attached to their premises.

The tequila business belongs to the food and beverage industry, and available data shows that the food and beverage market is expected to grow to $529.76 billion in 2027 at a CAGR of 3.8 percent.

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Steps on How to Write a Tequila Business Plan

Executive summary.

Tempo™ Tequila Company, Inc. is a premium tequila business based in Reno, Nevada. Our company is dedicated to producing and marketing high-quality tequila, offering an exceptional drinking experience for tequila enthusiasts and connoisseurs.

With a focus on craftsmanship, innovation, and customer satisfaction, we aim to become a leading player in the tequila industry.

Our tequila is crafted using traditional methods. We adhere to strict quality control measures throughout the production process, ensuring the exceptional taste and authenticity of our tequila. We are proud to have obtained the official “Tequila” designation, signifying our commitment to meeting the rigorous standards set by the Mexican government.

At Tempo™ Tequila Company, Inc., we prioritize brand differentiation and customer engagement. We have invested in creating a distinctive brand image, encompassing elegant bottle designs, captivating labels, and a compelling brand story.

Our marketing strategies include targeted advertising campaigns, social media engagement, and collaborations with influencers and key opinion leaders to increase brand awareness and reach a wider audience.

Company Profile

A. our products and services.

By offering a diverse range of tequila, we strive to provide options that appeal to a wide spectrum of consumers, from casual drinkers to seasoned tequila aficionados.

In line with consumer trends and preferences, we are continuously innovating and introducing new tequila expressions to our product lineup. We carefully craft variations that cater to different palates, including aged tequilas, flavored tequilas, and limited-edition releases.

b. Nature of the Business

Our tequila will operate with a business-to-consumer business model.

c. The Industry

Tempo™ Tequila Company, Inc. will operate in the food and beverage industry.

d. Mission Statement

At Tempo™ Tequila Company, Inc., our mission is to craft and deliver exceptional tequila experiences that elevate moments of celebration and connection.

We are dedicated to upholding the time-honored traditions of tequila production, sourcing the finest ingredients, and employing skilled craftsmanship to create tequilas that captivate the senses and leave a lasting impression on our customers.

We strive to be a trusted brand synonymous with authenticity, quality, and innovation in the tequila industry while fostering a culture of passion, integrity, and customer-centricity.

e. Vision Statement

Our vision at Tempo™ Tequila Company, Inc. is to become a globally recognized and respected tequila brand that sets the standard for excellence in quality, craftsmanship, and innovation. We envision a world where our tequilas are enjoyed and appreciated by discerning consumers who value exceptional taste, distinctive experiences, and the rich cultural heritage of tequila.

f. Our Tagline (Slogan)

Tempo™ Tequila Company, Inc. – “Rhythm your taste buds crave ”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Tempo™ Tequila Company, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure

• Chief Executive Officer
• Production Manager
• Plant Engineer
• Quality Control Manager
• Distribution Manager
• Sales and Marketing Manager
• Administrative Assistant
• Machine Operators
• Customer Service Representative

i. Ownership/Shareholder Structure and Board Members

• Lisa Benson (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
• Jobe Kobe (Board Member) 18 Percent Shares
• Allen Murdock (Board Member) 10 Percent Shares
• Regina McMillian (Board Member) 10 Percent Shares
• Tommy George (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Tempo™ Tequila Company prides itself on producing high-quality tequila, crafted using traditional methods and the finest ingredients. The exceptional taste and authenticity of our tequila are key strengths that set us apart in the market.
• Our brand image is characterized by a vibrant and energetic personality that resonates with our target audience. Our distinctive branding, encompassing a captivating logo, visually appealing packaging, and a compelling brand story, helps us stand out and build brand recognition.
• Tempo™ Tequila Company continuously innovates and introduces new tequila expressions, catering to diverse consumer preferences. This product range includes aged tequilas, flavored tequilas, and limited-edition releases, offering options that appeal to a wide spectrum of consumers.
• We have forged strategic partnerships with reputable distributors, wholesalers, and retailers, enabling us to effectively reach our target market. These partnerships enhance our distribution network and expand our market presence.

b. Weakness

• Tempo™ Tequila Company may face challenges in penetrating new markets beyond its current reach. Expanding distribution networks and gaining market share in highly competitive regions could require substantial investment and strategic planning.
• While our branding efforts are strong, building and maintaining widespread brand awareness requires ongoing marketing initiatives. Achieving a higher level of brand recognition and consumer trust may pose challenges in highly competitive markets.

c. Opportunities

• The market for premium and craft tequila has been steadily growing, driven by increasing consumer appreciation for high-quality spirits. Tempo™ Tequila Company can capitalize on this trend by positioning itself as a premium tequila brand that delivers exceptional experiences.
• Exploring international markets presents an opportunity for Tempo™ Tequila Company to expand its customer base and reach a broader audience. Entering markets with a growing interest in tequila consumption can help drive business growth and brand recognition.

i. How Big is the Industry?

The global tequila market was valued at approximately USD 6.2 billion in 2020, and it is expected to reach USD 10.4 billion by 2027, with a compound annual growth rate (CAGR) of around 9% from 2021 to 2027.

ii. Is the Industry Growing or Declining?

Yes, the tequila industry is growing and tequila consumption has been steadily increasing. In 2020, the global tequila consumption volume was estimated to be around 31.7 million cases (9-liter cases). It is projected to reach approximately 40.6 million cases by 2027.

Please note that tequila holds a significant share of the overall global spirits market. It is considered one of the fastest-growing segments within the distilled spirits industry.

iii. What are the Future Trends in the Industry?

The popularity of tequila is extending beyond its traditional markets. As awareness and appreciation for tequila grow globally, there is an increasing demand in regions such as Europe, Asia, and Latin America.

This expansion offers opportunities for tequila producers to tap into new markets and cater to diverse consumer preferences. As consumer tastes evolve, the tequila industry will continue to adapt and innovate to meet the demands of discerning drinkers.

Producers who embrace these trends while maintaining a commitment to quality and authenticity are likely to thrive in the future tequila market.

iv. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the tequila business because tequila is a niche idea in the food and beverage industry.

v. Can You Sell a Franchise of Your Business in the Future?

No, Tempo™ Tequila Company, Inc. will not sell franchises but we intend to open more distribution networks across the United States.

• The tequila industry is highly competitive, with numerous established brands and new entrants vying for market share. Competing against well-known tequila producers and emerging craft brands could pose challenges in terms of market positioning and customer acquisition.
• Adhering to regulatory requirements, both domestically and internationally, can present obstacles for tequila businesses.
• The spirits industry, including the tequila sector, is subject to fluctuations in consumer preferences, economic conditions, and market trends.

i. Who are the Major Competitors?

• Patrón Spirits Company
• Casa Noble Tequila
• Don Julio Tequila
• Sauza Tequila
• Avión Tequila
• Tres Agaves Tequila
• Casamigos Tequila
• Milagro Tequila
• Herradura Tequila
• El Tesoro Tequila
• Clase Azul Tequila
• Espolòn Tequila
• Olmeca Altos Tequila
• Cazadores Tequila
• 1800 Tequila
• Fortaleza Tequila
• Tequila Ocho
• Corazón Tequila
• Tequila Partida
• Suerte Tequila.

ii. Is There a Franchise for Tequila Business?

No, there are no franchise opportunities for the tequila business.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Tequila Business?

Yes, there are policies, regulations, and zoning laws that affect tequila businesses in the United States of America. These laws vary depending on the state, county, and city in which the business is located.

For example, each state has its own Alcohol Beverage Control (ABC) laws that regulate the sale, distribution, and consumption of alcohol. These laws may require tequila businesses to obtain licenses and permit to sell alcohol, limit the hours during which alcohol can be sold, and prohibit the sale of alcohol to certain individuals, such as minors and intoxicated individuals.

Some zoning laws may prohibit the operation of tequila businesses in certain areas, such as residential or industrial zones. Other zoning laws may require special permits or variances to operate a tequila business in a particular location.

Tequila businesses must comply with health and safety codes that regulate food preparation, storage, and service. These codes may also include regulations on outdoor dining areas, such as requirements for fencing, lighting, and seating capacity.

Tequila businesses must comply with fire codes that regulate the use of outdoor heating and cooking equipment. These codes may require the installation of fire extinguishers, smoke detectors, and other safety equipment.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target audience primarily falls within the legal drinking age, typically ranging from 25 to 45 years old. This demographic tends to have an appreciation for premium spirits and a willingness to explore unique and high-quality tequila options.

ii. Level of Education

While educational levels can vary, our target audience generally consists of individuals with at least a high school education. However, our brand aims to appeal to a wide range of educational backgrounds, focusing more on shared interests and lifestyle choices.

iii. Income Level

Our target audience includes individuals with moderate to high disposable incomes. They are willing to invest in premium and craft spirits, valuing the quality, craftsmanship, and unique experiences offered by our tequila products.

iv. Ethnicity: We aim to appeal to a diverse range of ethnic backgrounds.

v. Language:

English is the primary language of our brand communication and marketing efforts. However, we also aim to provide a welcoming and inclusive experience for non-English speakers through multilingual support.

vi. Geographical Location

Initially, our primary focus is on establishing a strong presence in the United States, targeting key markets with a high demand for premium tequila. However, as we grow, we may explore expansion into international markets with a growing interest in tequila consumption.

vii. Lifestyle

Our target audience comprises individuals with an active and dynamic lifestyle. They appreciate unique experiences, enjoy socializing, and seek moments of celebration and connection.

b. Advertising and Promotion Strategies

• Deliberately Brand All Our Vans and Trucks.
• Tap Into Text Marketing.
• Make Use of Billboards.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource
• Develop Your Business Directory Profiles
• Build Relationships with players in the event planning and the entertainment industry.

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our customers.
• Create an efficient content marketing strategy.
• Create a community for our target market and potential target market.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Tempo™ Tequila Company, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package. In all our pricing strategy will reflect;

• Penetration Pricing
• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Tempo™ Tequila Company, Inc. will develop a comprehensive sales strategy that combines multiple channels, ensuring a broad market presence and accessibility for consumers. Regular evaluation and adaptation of sales channels based on consumer preferences and market dynamics are crucial to maximizing sales potential and fostering brand growth. We will utilize the following sales channels:

• Direct-to-Consumer (DTC) Sales
• Retail Distribution
• On-Premises Sales
• Online Marketplaces
• Events and Tastings
• Partnership and Collaboration.

b. Inventory Strategy

Tempo™ Tequila Company will utilize historical sales data, market trends, and customer insights to project future demand for its tequila products. This will enable the company to maintain an optimal inventory level and avoid stockouts or excess inventory.

Tempo™ Tequila Company will implement a Just-in-Time (JIT) Inventory approach. It will help the company minimize inventory holding costs and reduce the risk of obsolete inventory.

By closely coordinating production schedules, supply chain management, and demand patterns, Tempo™ Tequila Company aims to receive inventory shipments just in time to fulfill customer orders, optimizing efficiency and reducing carrying costs.

c. Payment Options for Customers

• Bank Transfers
• Credit or Debit Card
• Electronic Payment Systems such as PayPal or Venmo.

d. Return Policy, Incentives, and Guarantees

Return policy:.

At Tempo™ Tequila Company, we strive to ensure customer satisfaction with our tequila products. Our return policy is designed to provide a fair and straightforward process for handling returns and exchanges.

Customers may be eligible for returns or exchanges if the product is damaged during shipping, defective, or if they receive the wrong item. We may require proof of purchase and the return of the original product for assessment. Customers are encouraged to report any issues or request returns within a reasonable timeframe, typically within 14 days of receiving the product.

Incentives:

To enhance customer loyalty and satisfaction, Tempo™ Tequila Company offers various incentives to reward and incentivize customers.

Customers can enroll in our loyalty program to earn points for their purchases. Accumulated points can be redeemed for discounts, exclusive offers, or special promotions. We periodically provide special discounts, limited-time offers, or promotional codes to our customers.

Guarantees:

At Tempo™ Tequila Company, we stand behind the quality and craftsmanship of our tequila products. Our guarantees aim to provide customers with confidence in their purchase and assurance of a satisfying experience.

We guarantee that our tequila products are crafted using the finest ingredients, adhering to traditional production methods, and maintaining strict quality control standards. If customers are not satisfied with the quality of our tequila, we are committed to addressing their concerns.

e. Customer Support Strategy

Tempo™ Tequila Company, Inc. will establish a dedicated customer care team to provide timely and responsive support to customers, addressing inquiries, resolving issues, and ensuring a positive customer experience. We will encourage customer feedback and actively engage with customers through various channels, including social media, email newsletters, and surveys, to gather insights and continuously improve our products and services.

Operational Plan

Tempo™ Tequila Company, Inc. will establish relationships with agave farmers and suppliers to ensure a consistent and high-quality supply of agave, the key ingredient in tequila production.

We will Implement efficient and precise distillation techniques to produce tequila with consistent flavor profiles and quality. Tempo™ Tequila Company, will develop a standardized process for aging tequila and bottling it in premium packaging to maintain product integrity.

Implement rigorous quality control measures at each stage of production to ensure compliance with regulatory standards and maintain consistency in taste and quality.

a. What Happens During a Typical Day at a Tequila Business?

• The business is open for the day’s work
• Production of tequilas
• Distribution of tequilas
• Maintenance of machines and equipment
• Administrative duties are carried out
• The store or warehouse is restocked when required.
• The business is closed for the day.

b. Production Process

Depending on the production method, the production process may involve harvesting mature agave plants from the fields.

Agave hearts, known as piñas, are cooked to extract their juices. This process may involve traditional oven baking or modern autoclaves. The extracted juice is fermented using yeast, converting sugars into alcohol. The fermented liquid is distilled in copper stills, to separate and purify the alcohol, creating tequila.

Qualified personnel conduct sensory evaluations to ensure that the tequila meets quality standards in terms of aroma, taste, and consistency. Laboratory tests are conducted to measure alcohol content, check for impurities, and verify compliance with regulatory requirements. Tequila is carefully filled into bottles, and labeled.

c. Service Procedure

Sales teams process orders received from various sales channels, including wholesalers, retailers, and direct customers. Customer Relationship Management engages with customers, answers inquiries, handles customer issues or complaints, and provides product recommendations.

d. The Supply Chain

Tempo™ Tequila Company, Inc. will rely on a supply chain model that involves sourcing, transporting, storing, and managing inventory. Tempo™ Tequila Company will work closely with suppliers to ensure reliable and timely deliveries, negotiate favorable terms, and proactively communicate any changes in demand or production requirements.

e. Sources of Income

Tempo™ Tequila Company, Inc. will generate revenue primarily through the sale of tequilas.

Financial Plan

A. amount needed to start your tequila business.

Tempo™ Tequila Company, Inc. would need an estimate of $650,000 to successfully set up our tequila business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?

• Legal and administrative costs (the cost of obtaining business licenses and permits, registering the business, and consulting with attorneys and accountants): $7,500
• Equipment and supplies (Bottling equipment, water pumps, filters, packaging materials, agave plants, and more): $250,000
• Staffing costs: $75,000
• Rent/lease: $150,000
• Marketing and advertising costs: $8,000
• Insurance costs: $8,800
• Miscellaneous Expenses: $5,000.

c. Do You Need to Build a Facility? If YES, How Much Will it Cost?

Tempo™ Tequila Company, Inc. will not build a new facility for our tequila business; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Tequila Business?

• Rent or Mortgage Payments
• Employee Wages and Benefits
• Inventory and Supplies
• Marketing and Advertising
• Maintenance and repairs
• Licenses and permits such as liquor licenses, health permits, or permits for outdoor seating or events.

e. What is the Average Salary of your Staff?

• Chief Executive Officer – $70,000 per year
• Production Manager – $60,000 per year
• Plant Engineer – $58,000 per year
• Quality Control Manager – $55,000 per year
• Distribution Manager – $45,000 per year
• Sales and Marketing Manager – $35,000 per year
• Administrative Assistant – $33,000 per year
• Machine Operators – $33,000 per year
• Customer Service Representative – $32,000 per year
• Delivery Driver -$30,000 per year

f. How Do You Get Funding to Start a Tequila Business?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from, the government, donor organizations, and angel investors
• Source for soft loans from your family members and your friends.

Financial Projection

A. how much should you charge for your product/service.

Mixto Tequilas

Mixto tequilas, which are tequilas made with a minimum of 51% blue agave and can include other sugars, are generally more affordable. They can range from $10 to $30 per 750ml bottle.

100% Blue Agave Tequilas

These tequilas are made solely from blue agave, providing a higher-quality product. Prices for 100% blue agave tequilas can start around $20 and go up to several hundred dollars per bottle, depending on factors such as aging and brand reputation. Here is a general breakdown:

• Blanco (unaged or lightly aged): $20 to $60 per bottle.
• Reposado (aged for a minimum of 2 months but less than a year): $30 to $80 per bottle.
• Añejo (aged for a minimum of 1 year but less than 3 years): $40 to $150 per bottle.
• Extra Añejo (aged for a minimum of 3 years): $80 and above per bottle.

b. Sales Forecast?

• First Fiscal Year (FY1): $360,000
• Second Fiscal Year (FY2): $480,000
• Third Fiscal Year (FY3): $750,000

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1) (Profit After Tax): $26%
• Second Fiscal Year (FY2) (Profit After Tax): $30%
• Third Fiscal Year (FY3) (Profit After Tax): $35%

d. Profit Margin of a Tequila Business 

Tempo™ Tequila Company, Inc. will aim for a profit margin of 26 to 30 percent on sales.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Tempo™ Tequila Company, Inc. plans to grow the business by opening more distribution networks across the United States of America, Canada, and Africa.

b. Where do you intend to expand to and why?

Tempo™ Tequila Company, Inc. plans to expand to

• Key West, Florida
• Los Angeles, California
• Myrtle Beach, South Carolina
• Ocean City, Maryland
• Orlando, Florida
• Gulfport, Mississippi
• Washington, D.C.
• Las Vegas, Nevada
• Houston, Texas
• Baton Rouge, Louisiana.

The reason we intend to expand to these locations is the fact that available statistics show that the cities listed above have the highest market for tequila and other alcoholic drinks in the United States.

The founder of Tempo™ Tequila Company, Inc. plans to exit the business via family succession. The company has placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.

• Places - European, Western and Northern Russia

YEKATERINBURG: FACTORIES, URAL SIGHTS, YELTSIN AND THE WHERE NICHOLAS II WAS KILLED

Sverdlovsk oblast.

Sverdlovsk Oblast is the largest region in the Urals; it lies in the foothills of mountains and contains a monument indicating the border between Europe and Asia. The region covers 194,800 square kilometers (75,200 square miles), is home to about 4.3 million people and has a population density of 22 people per square kilometer. About 83 percent of the population live in urban areas. Yekaterinburg is the capital and largest city, with 1.5 million people. For Russians, the Ural Mountains are closely associated with Pavel Bazhov's tales and known for folk crafts such as Kasli iron sculpture, Tagil painting, and copper embossing. Yekaterinburg is the birthplace of Russia’s iron and steel industry, taking advantage of the large iron deposits in the Ural mountains. The popular Silver Ring of the Urals tourist route starts here.

In the summer you can follow in the tracks of Yermak, climb relatively low Ural mountain peaks and look for boulders seemingly with human faces on them. You can head to the Gemstone Belt of the Ural mountains, which used to house emerald, amethyst and topaz mines. In the winter you can go ice fishing, ski and cross-country ski.

Sverdlovsk Oblast and Yekaterinburg are located near the center of Russia, at the crossroads between Europe and Asia and also the southern and northern parts of Russia. Winters are longer and colder than in western section of European Russia. Snowfalls can be heavy. Winter temperatures occasionally drop as low as - 40 degrees C (-40 degrees F) and the first snow usually falls in October. A heavy winter coat, long underwear and good boots are essential. Snow and ice make the sidewalks very slippery, so footwear with a good grip is important. Since the climate is very dry during the winter months, skin moisturizer plus lip balm are recommended. Be alert for mud on street surfaces when snow cover is melting (April-May). Patches of mud create slippery road conditions.

Yekaterinburg

Yekaterinburg (kilometer 1818 on the Trans-Siberian Railway) is the fourth largest city in Russia, with of 1.5 million and growth rate of about 12 percent, high for Russia. Located in the southern Ural mountains, it was founded by Peter the Great and named after his wife Catherine, it was used by the tsars as a summer retreat and is where tsar Nicholas II and his family were executed and President Boris Yeltsin lived most of his life and began his political career. The city is near the border between Europe and Asia.

Yekaterinburg (also spelled Ekaterinburg) is located on the eastern slope of the Ural Mountains in the headwaters of the Iset and Pyshma Rivers. The Iset runs through the city center. Three ponds — Verkh-Isetsky, Gorodskoy and Nizhne-Isetsky — were created on it. Yekaterinburg has traditionally been a city of mining and was once the center of the mining industry of the Urals and Siberia. Yekaterinburg remains a major center of the Russian armaments industry and is sometimes called the "Pittsburgh of Russia.". A few ornate, pastel mansions and wide boulevards are reminders of the tsarist era. The city is large enough that it has its own Metro system but is characterized mostly by blocky Soviet-era apartment buildings. The city has advanced under President Vladimir Putin and is now one of the fastest growing places in Russia, a country otherwise characterized by population declines

Yekaterinburg is technically an Asian city as it lies 32 kilometers east of the continental divide between Europe and Asia. The unofficial capital of the Urals, a key region in the Russian heartland, it is second only to Moscow in terms of industrial production and capital of Sverdlovsk oblast. Among the important industries are ferrous and non-ferrous metallurgy, machine building and metalworking, chemical and petrochemicals, construction materials and medical, light and food industries. On top of being home of numerous heavy industries and mining concerns, Yekaterinburg is also a major center for industrial research and development and power engineering as well as home to numerous institutes of higher education, technical training, and scientific research. In addition, Yekaterinburg is the largest railway junction in Russia: the Trans-Siberian Railway passes through it, the southern, northern, western and eastern routes merge in the city.

Accommodation: There are two good and affordable hotels — the 3-star Emerald and Parus hotels — located close to the city's most popular landmarks and main transport interchanges in the center of Yekaterinburg. Room prices start at RUB 1,800 per night.

History of Yekaterinburg

Yekaterinburg was founded in 1723 by Peter the Great and named after his wife Catherine I. It was used by the tsars as a summer retreat but was mainly developed as metalworking and manufacturing center to take advantage of the large deposits of iron and other minerals in the Ural mountains. It is best known to Americans as the place where the last Tsar and his family were murdered by the Bolsheviks in 1918 and near where American U-2 spy plane, piloted by Gary Powers, was shot down in 1960.

Peter the Great recognized the importance of the iron and copper-rich Urals region for Imperial Russia's industrial and military development. In November 1723, he ordered the construction of a fortress factory and an ironworks in the Iset River Valley, which required a dam for its operation. In its early years Yekaterinburg grew rich from gold and other minerals and later coal. The Yekaterinburg gold rush of 1745 created such a huge amount of wealth that one rich baron of that time hosted a wedding party that lasted a year. By the mid-18th century, metallurgical plants had sprung up across the Urals to cast cannons, swords, guns and other weapons to arm Russia’s expansionist ambitions. The Yekaterinburg mint produced most of Russia's coins. Explorations of the Trans-Baikal and Altai regions began here in the 18th century.

Iron, cast iron and copper were the main products. Even though Iron from the region went into the Eiffel Tower, the main plant in Yekaterinburg itself was shut down in 1808. The city still kept going through a mountain factory control system of the Urals. The first railway in the Urals was built here: in 1878, the Yekaterinburg-Perm railway branch connected the province's capital with the factories of the Middle Urals.

In the Soviet era the city was called Sverdlovsk (named after Yakov Sverdlov, the man who organized Nicholas II's execution). During the first five-year plans the city became industrial — old plants were reconstructed, new ones were built. The center of Yekaterinburg was formed to conform to the historical general plan of 1829 but was the layout was adjusted around plants and factories. In the Stalin era the city was a major gulag transhipment center. In World War II, many defense-related industries were moved here. It and the surrounding area were a center of the Soviet Union's military industrial complex. Soviet tanks, missiles and aircraft engines were made in the Urals. During the Cold War era, Yekaterinburg was a center of weapons-grade uranium enrichment and processing, warhead assembly and dismantlement. In 1979, 64 people died when anthrax leaked from a biological weapons facility. Yekaterinburg was a “Closed City” for 40 years during the Cold Soviet era and was not open to foreigners until 1991

In the early post-Soviet era, much like Pittsburgh in the 1970s, Yekaterinburg had a hard struggle d to cope with dramatic economic changes that have made its heavy industries uncompetitive on the world market. Huge defense plants struggled to survive and the city was notorious as an organized crime center in the 1990s, when its hometown boy Boris Yeltsin was President of Russia. By the 2000s, Yekaterinburg’s retail and service was taking off, the defense industry was reviving and it was attracting tech industries and investments related to the Urals’ natural resources. By the 2010s it was vying to host a world exhibition in 2020 (it lost, Dubai won) and it had McDonald’s, Subway, sushi restaurants, and Gucci, Chanel and Armani. There were Bentley and Ferrari dealerships but they closed down

Transportation in Yekaterinburg

Getting There: By Plane: Yekaterinburg is a three-hour flight from Moscow with prices starting at RUB 8,000, or a 3-hour flight from Saint Petersburg starting from RUB 9,422 (direct round-trip flight tickets for one adult passenger). There are also flights from Frankfurt, Istanbul, China and major cities in the former Soviet Union.

By Train: Yekaterinburg is a major stop on the Trans-Siberian Railway. Daily train service is available to Moscow and many other Russian cities.Yekaterinburg is a 32-hour train ride from Moscow (tickets RUB 8,380 and above) or a 36-hour train ride from Saint Petersburg (RUB 10,300 and above). The ticket prices are round trip for a berth in a sleeper compartment for one adult passenger). By Car: a car trip from Moscow to Yekateringburg is 1,787 kilometers long and takes about 18 hours. The road from Saint Petersburg is 2,294 kilometers and takes about 28 hours.

Regional Transport: The region's public transport includes buses and suburban electric trains. Regional trains provide transport to larger cities in the Ural region. Buses depart from Yekaterinburg’s two bus stations: the Southern Bus Station and the Northern Bus Station.

Regional Transport: According the to Association for Safe International Road Travel (ASIRT): “Public transportation is well developed. Overcrowding is common. Fares are low. Service is efficient. Buses are the main form of public transport. Tram network is extensive. Fares are reasonable; service is regular. Trams are heavily used by residents, overcrowding is common. Purchase ticket after boarding. Metro runs from city center to Uralmash, an industrial area south of the city. Metro ends near the main railway station. Fares are inexpensive.

“Traffic is congested in city center. Getting around by car can be difficult. Route taxis (minivans) provide the fastest transport. They generally run on specific routes, but do not have specific stops. Drivers stop where passengers request. Route taxis can be hailed. Travel by bus or trolleybuses may be slow in rush hour. Trams are less affected by traffic jams. Trolley buses (electric buses) cannot run when temperatures drop below freezing.”

Entertainment, Sports and Recreation in Yekaterinburg

The performing arts in Yekaterinburg are first rate. The city has an excellent symphony orchestra, opera and ballet theater, and many other performing arts venues. Tickets are inexpensive. The Yekaterinburg Opera and Ballet Theater is lavishly designed and richly decorated building in the city center of Yekaterinburg. The theater was established in 1912 and building was designed by architect Vladimir Semyonov and inspired by the Vienna Opera House and the Theater of Opera and Ballet in Odessa.

Vaynera Street is a pedestrian only shopping street in city center with restaurants, cafes and some bars. But otherwise Yekaterinburg's nightlife options are limited. There are a handful of expensive Western-style restaurants and bars, none of them that great. Nightclubs serve the city's nouveau riche clientele. Its casinos have closed down. Some of them had links with organized crime. New dance clubs have sprung up that are popular with Yekaterinburg's more affluent youth.

Yekaterinburg's most popular spectator sports are hockey, basketball, and soccer. There are stadiums and arenas that host all three that have fairly cheap tickets. There is an indoor water park and lots of parks and green spaces. The Urals have many lakes, forests and mountains are great for hiking, boating, berry and mushroom hunting, swimming and fishing. Winter sports include cross-country skiing and ice skating. Winter lasts about six months and there’s usually plenty of snow. The nearby Ural Mountains however are not very high and the downhill skiing opportunities are limited..

Sights in Yekaterinburg

Sights in Yekaterinburg include the Museum of City Architecture and Ural Industry, with an old water tower and mineral collection with emeralds. malachite, tourmaline, jasper and other precious stone; Geological Alley, a small park with labeled samples of minerals found in the Urals region; the Ural Geology Museum, which houses an extensive collection of stones, gold and gems from the Urals; a monument marking the border between Europe and Asia; a memorial for gulag victims; and a graveyard with outlandish memorials for slain mafia members.

The Military History Museum houses the remains of the U-2 spy plane shot down in 1960 and locally made tanks and rocket launchers. The fine arts museum contains paintings by some of Russia's 19th-century masters. Also worth a look are the History an Local Studies Museum; the Political History and Youth Museum; and the University and Arboretum. Old wooden houses can be seen around Zatoutstovsya ulitsa and ulitsa Belinskogo. Around the city are wooded parks, lakes and quarries used to harvest a variety of minerals. Weiner Street is the main street of Yekaterinburg. Along it are lovely sculptures and 19th century architecture. Take a walk around the unique Literary Quarter

Plotinka is a local meeting spot, where you will often find street musicians performing. Plotinka can be described as the center of the city's center. This is where Yekaterinburg holds its biggest events: festivals, seasonal fairs, regional holiday celebrations, carnivals and musical fountain shows. There are many museums and open-air exhibitions on Plotinka. Plotinka is named after an actual dam of the city pond located nearby (“plotinka” means “a small dam” in Russian).In November 1723, Peter the Great ordered the construction of an ironworks in the Iset River Valley, which required a dam for its operation. “Iset” can be translated from Finnish as “abundant with fish”. This name was given to the river by the Mansi — the Finno-Ugric people dwelling on the eastern slope of the Northern Urals.

Vysotsky and Iset are skyscrapers that are 188.3 meters and 209 meters high, respectively. Fifty-story-high Iset has been described by locals as the world’s northernmost skyscraper. Before the construction of Iset, Vysotsky was the tallest building of Yekaterinburg and Russia (excluding Moscow). A popular vote has decided to name the skyscraper after the famous Soviet songwriter, singer and actor Vladimir Vysotsky. and the building was opened on November 25, 2011. There is a lookout at the top of the building, and the Vysotsky museum on its second floor. The annual “Vysotsky climb” (1137 steps) is held there, with a prize of RUB 100,000. While Vysotsky serves as an office building, Iset, owned by the Ural Mining and Metallurgical Company, houses 225 premium residential apartments ranging from 80 to 490 square meters in size.

Boris Yeltsin Presidential Center

The Boris Yeltsin Presidential Center (in the city center: ul. Yeltsina, 3) is a non-governmental organization named after the first president of the Russian Federation. The Museum of the First President of Russia as well as his archives are located in the Center. There is also a library, educational and children's centers, and exposition halls. Yeltsin lived most of his life and began his political career in Yekaterinburg. He was born in Butka about 200 kilometers east of Yekaterinburg.

The core of the Center is the Museum. Modern multimedia technologies help animate the documents, photos from the archives, and artifacts. The Yeltsin Museum holds collections of: propaganda posters, leaflets, and photos of the first years of the Soviet regime; portraits and portrait sculptures of members of Politburo of the Central Committee of the Communist Party of various years; U.S.S.R. government bonds and other items of the Soviet era; a copy of “One Day in the Life of Ivan Denisovich” by Alexander Solzhenitsyn, published in the “Novy Mir” magazine (#11, 1962); perestroika-era editions of books by Alexander Solzhenitsyn, Vasily Grossman, and other authors; theater, concert, and cinema posters, programs, and tickets — in short, all of the artifacts of the perestroika era.

The Yeltsin Center opened in 2012. Inside you will also find an art gallery, a bookstore, a gift shop, a food court, concert stages and a theater. There are regular screenings of unique films that you will not find anywhere else. Also operating inside the center, is a scientific exploritorium for children. The center was designed by Boris Bernaskoni. Almost from the its very opening, the Yeltsin Center has been accused by members of different political entities of various ideological crimes. The museum is open Tuesday to Sunday, from 10:00am to 9:00pm.

Where Nicholas II was Executed

On July, 17, 1918, during this reign of terror of the Russian Civil War, former-tsar Nicholas II, his wife, five children (the 13-year-old Alexis, 22-year-old Olga, 19-year-old Maria and 17-year-old Anastasia)the family physician, the cook, maid, and valet were shot to death by a Red Army firing squad in the cellar of the house they were staying at in Yekaterinburg.

Ipatiev House (near Church on the Blood, Ulitsa Libknekhta) was a merchant's house where Nicholas II and his family were executed. The house was demolished in 1977, on the orders of an up and coming communist politician named Boris Yeltsin. Yeltsin later said that the destruction of the house was an "act of barbarism" and he had no choice because he had been ordered to do it by the Politburo,

The site is marked with s cross with the photos of the family members and cross bearing their names. A small wooden church was built at the site. It contains paintings of the family. For a while there were seven traditional wooden churches. Mass is given ay noon everyday in an open-air museum. The Church on the Blood — constructed to honor Nicholas II and his family — was built on the part of the site in 1991 and is now a major place of pilgrimage.

Nicholas and his family where killed during the Russian civil war. It is thought the Bolsheviks figured that Nicholas and his family gave the Whites figureheads to rally around and they were better of dead. Even though the death orders were signed Yakov Sverdlov, the assassination was personally ordered by Lenin, who wanted to get them out of sight and out of mind. Trotsky suggested a trial. Lenin nixed the idea, deciding something had to be done about the Romanovs before White troops approached Yekaterinburg. Trotsky later wrote: "The decision was not only expedient but necessary. The severity of he punishment showed everyone that we would continue to fight on mercilessly, stopping at nothing."

Ian Frazier wrote in The New Yorker: “Having read a lot about the end of Tsar Nicholas II and his family and servants, I wanted to see the place in Yekaterinburg where that event occurred. The gloomy quality of this quest depressed Sergei’s spirits, but he drove all over Yekaterinburg searching for the site nonetheless. Whenever he stopped and asked a pedestrian how to get to the house where Nicholas II was murdered, the reaction was a wince. Several people simply walked away. But eventually, after a lot of asking, Sergei found the location. It was on a low ridge near the edge of town, above railroad tracks and the Iset River. The house, known as the Ipatiev House, was no longer standing, and the basement where the actual killings happened had been filled in. I found the blankness of the place sinister and dizzying. It reminded me of an erasure done so determinedly that it had worn a hole through the page. [Source: Ian Frazier, The New Yorker, August 3, 2009, Frazier is author of “Travels in Siberia” (2010)]

“The street next to the site is called Karl Liebknecht Street. A building near where the house used to be had a large green advertisement that said, in English, “LG—Digitally Yours.” On an adjoining lot, a small chapel kept the memory of the Tsar and his family; beneath a pedestal holding an Orthodox cross, peonies and pansies grew. The inscription on the pedestal read, “We go down on our knees, Russia, at the foot of the tsarist cross.”

Books: The Romanovs: The Final Chapter by Robert K. Massie (Random House, 1995); The Fall of the Romanovs by Mark D. Steinberg and Vladimir Khrustalëv (Yale, 1995);

See Separate Article END OF NICHOLAS II factsanddetails.com

Execution of Nicholas II

According to Robert Massie K. Massie, author of Nicholas and Alexandra, Nicholas II and his family were awakened from their bedrooms around midnight and taken to the basement. They were told they were to going to take some photographs of them and were told to stand behind a row of chairs.

Suddenly, a group of 11 Russians and Latvians, each with a revolver, burst into the room with orders to kill a specific person. Yakob Yurovsky, a member of the Soviet executive committee, reportedly shouted "your relatives are continuing to attack the Soviet Union.” After firing, bullets bouncing off gemstones hidden in the corsets of Alexandra and her daughters ricocheted around the room like "a shower of hail," the soldiers said. Those that were still breathing were killed with point black shots to the head.

The three sisters and the maid survived the first round thanks to their gems. They were pressed up against a wall and killed with a second round of bullets. The maid was the only one that survived. She was pursued by the executioners who stabbed her more than 30 times with their bayonets. The still writhing body of Alexis was made still by a kick to the head and two bullets in the ear delivered by Yurovsky himself.

Yurovsky wrote: "When the party entered I told the Romanovs that in view of the fact their relatives continued their offensive against Soviet Russia, the Executive Committee of the Urals Soviet had decided to shoot them. Nicholas turned his back to the detachment and faced his family. Then, as if collecting himself, he turned around, asking, 'What? What?'"

"[I] ordered the detachment to prepare. Its members had been previously instructed whom to shoot and to am directly at the heart to avoid much blood and to end more quickly. Nicholas said no more. he turned again to his family. The others shouted some incoherent exclamations. All this lasted a few seconds. Then commenced the shooting, which went on for two or three minutes. [I] killed Nicholas on the spot."

Nicholas II’s Initial Burial Site in Yekaterinburg

Ganina Yama Monastery (near the village of Koptyaki, 15 kilometers northwest of Yekaterinburg) stands near the three-meter-deep pit where some the remains of Nicholas II and his family were initially buried. The second burial site — where most of the remains were — is in a field known as Porosyonkov (56.9113628°N 60.4954326°E), seven kilometers from Ganina Yama.

On visiting Ganina Yama Monastery, one person posted in Trip Advisor: “We visited this set of churches in a pretty park with Konstantin from Ekaterinburg Guide Centre. He really brought it to life with his extensive knowledge of the history of the events surrounding their terrible end. The story is so moving so unless you speak Russian, it is best to come here with a guide or else you will have no idea of what is what.”

In 1991, the acid-burned remains of Nicholas II and his family were exhumed from a shallow roadside mass grave in a swampy area 12 miles northwest of Yekaterinburg. The remains had been found in 1979 by geologist and amateur archeologist Alexander Avdonin, who kept the location secret out of fear that they would be destroyed by Soviet authorities. The location was disclosed to a magazine by one his fellow discovers.

The original plan was to throw the Romanovs down a mine shaft and disposes of their remains with acid. They were thrown in a mine with some grenades but the mine didn't collapse. They were then carried by horse cart. The vats of acid fell off and broke. When the carriage carrying the bodies broke down it was decided the bury the bodies then and there. The remaining acid was poured on the bones, but most of it was soaked up the ground and the bones largely survived.

After this their pulses were then checked, their faces were crushed to make them unrecognizable and the bodies were wrapped in bed sheets loaded onto a truck. The "whole procedure," Yurovsky said took 20 minutes. One soldiers later bragged than he could "die in peace because he had squeezed the Empress's -------."

The bodies were taken to a forest and stripped, burned with acid and gasoline, and thrown into abandoned mine shafts and buried under railroad ties near a country road near the village of Koptyaki. "The bodies were put in the hole," Yurovsky wrote, "and the faces and all the bodies, generally doused with sulfuric acid, both so they couldn't be recognized and prevent a stink from them rotting...We scattered it with branches and lime, put boards on top and drove over it several times—no traces of the hole remained.

Shortly afterwards, the government in Moscow announced that Nicholas II had been shot because of "a counterrevolutionary conspiracy." There was no immediate word on the other members of the family which gave rise to rumors that other members of the family had escaped. Yekaterinburg was renamed Sverdlov in honor of the man who signed the death orders.

For seven years the remains of Nicholas II, Alexandra, three of their daughters and four servants were stored in polyethylene bags on shelves in the old criminal morgue in Yekaterunburg. On July 17, 1998, Nicholas II and his family and servants who were murdered with him were buried Peter and Paul Fortress in St. Petersburg along with the other Romanov tsars, who have been buried there starting with Peter the Great. Nicholas II had a side chapel built for himself at the fortress in 1913 but was buried in a new crypt.

Near Yekaterinburg

Factory-Museum of Iron and Steel Metallurgy (in Niznhy Tagil 80 kilometers north of Yekaterinburg) a museum with old mining equipment made at the site of huge abandoned iron and steel factory. Officially known as the Factory-Museum of the History of the Development of Iron and Steel Metallurgy, it covers an area of 30 hectares and contains a factory founded by the Demidov family in 1725 that specialized mainly in the production of high-quality cast iron and steel. Later, the foundry was renamed after Valerian Kuybyshev, a prominent figure of the Communist Party.

The first Russian factory museum, the unusual museum demonstrates all stages of metallurgy and metal working. There is even a blast furnace and an open-hearth furnace. The display of factory equipment includes bridge crane from 1892) and rolling stock equipment from the 19th-20th centuries. In Niznhy Tagil contains some huge blocks of malachite and

Nizhnyaya Sinyachikha (180 kilometers east-northeast of Yekaterinburg) has an open air architecture museum with log buildings, a stone church and other pre-revolutionary architecture. The village is the creation of Ivan Samoilov, a local activist who loved his village so much he dedicated 40 years of his life to recreating it as the open-air museum of wooden architecture.

The stone Savior Church, a good example of Siberian baroque architecture. The interior and exterior of the church are exhibition spaces of design. The houses are very colorful. In tsarist times, rich villagers hired serfs to paint the walls of their wooden izbas (houses) bright colors. Old neglected buildings from the 17th to 19th centuries have been brought to Nizhnyaya Sinyachikha from all over the Urals. You will see the interior design of the houses and hear stories about traditions and customs of the Ural farmers.

Verkhoturye (330 kilometers road from Yekaterinburg) is the home a 400-year-old monastery that served as 16th century capital of the Urals. Verkhoturye is a small town on the Tura River knows as the Jerusalem of the Urals for its many holy places, churches and monasteries. The town's main landmark is its Kremlin — the smallest in Russia. Pilgrims visit the St. Nicholas Monastery to see the remains of St. Simeon of Verkhoturye, the patron saint of fishermen.

Ural Mountains

Ural Mountains are the traditional dividing line between Europe and Asia and have been a crossroads of Russian history. Stretching from Kazakhstan to the fringes of the Arctic Kara Sea, the Urals lie almost exactly along the 60 degree meridian of longitude and extend for about 2,000 kilometers (1,300 miles) from north to south and varies in width from about 50 kilometers (30 miles) in the north and 160 kilometers (100 miles) the south. At kilometers 1777 on the Trans-Siberian Railway there is white obelisk with "Europe" carved in Russian on one side and "Asia" carved on the other.

The eastern side of the Urals contains a lot of granite and igneous rock. The western side is primarily sandstone and limestones. A number of precious stones can be found in the southern part of the Urals, including emeralds. malachite, tourmaline, jasper and aquamarines. The highest peaks are in the north. Mount Narodnaya is the highest of all but is only 1884 meters (6,184 feet) high. The northern Urals are covered in thick forests and home to relatively few people.

Like the Appalachian Mountains in the eastern United States, the Urals are very old mountains — with rocks and sediments that are hundreds of millions years old — that were one much taller than they are now and have been steadily eroded down over millions of years by weather and other natural processes to their current size. According to Encyclopedia Britannica: “The rock composition helps shape the topography: the high ranges and low, broad-topped ridges consist of quartzites, schists, and gabbro, all weather-resistant. Buttes are frequent, and there are north–south troughs of limestone, nearly all containing river valleys. Karst topography is highly developed on the western slopes of the Urals, with many caves, basins, and underground streams. The eastern slopes, on the other hand, have fewer karst formations; instead, rocky outliers rise above the flattened surfaces. Broad foothills, reduced to peneplain, adjoin the Central and Southern Urals on the east.

“The Urals date from the structural upheavals of the Hercynian orogeny (about 250 million years ago). About 280 million years ago there arose a high mountainous region, which was eroded to a peneplain. Alpine folding resulted in new mountains, the most marked upheaval being that of the Nether-Polar Urals...The western slope of the Urals is composed of middle Paleozoic sedimentary rocks (sandstones and limestones) that are about 350 million years old. In many places it descends in terraces to the Cis-Ural depression (west of the Urals), to which much of the eroded matter was carried during the late Paleozoic (about 300 million years ago). Found there are widespread karst (a starkly eroded limestone region) and gypsum, with large caverns and subterranean streams. On the eastern slope, volcanic layers alternate with sedimentary strata, all dating from middle Paleozoic times.”

Southern Urals

The southern Urals are characterized by grassy slopes and fertile valleys. The middle Urals are a rolling platform that barely rises above 300 meters (1,000 feet). This region is rich in minerals and has been heavily industrialized. This is where you can find Yekaterinburg (formally Sverdlovsk), the largest city in the Urals.

Most of the Southern Urals are is covered with forests, with 50 percent of that pine-woods, 44 percent birch woods, and the rest are deciduous aspen and alder forests. In the north, typical taiga forests are the norm. There are patches of herbal-poaceous steppes, northem sphagnous marshes and bushy steppes, light birch forests and shady riparian forests, tall-grass mountainous meadows, lowland ling marshes and stony placers with lichen stains. In some places there are no large areas of homogeneous forests, rather they are forests with numerous glades and meadows of different size.

In the Ilmensky Mountains Reserve in the Southern Urals, scientists counted 927 vascular plants (50 relicts, 23 endemic species), about 140 moss species, 483 algae species and 566 mushroom species. Among the species included into the Red Book of Russia are feather grass, downy-leaved feather grass, Zalessky feather grass, moccasin flower, ladies'-slipper, neottianthe cucullata, Baltic orchis, fen orchis, helmeted orchis, dark-winged orchis, Gelma sandwart, Krasheninnikov sandwart, Clare astragalus.

The fauna of the vertebrate animals in the Reserve includes 19 fish, 5 amphibian and 5 reptile. Among the 48 mammal species are elks, roe deer, boars, foxes, wolves, lynxes, badgers, common weasels, least weasels, forest ferrets, Siberian striped weasel, common marten, American mink. Squirrels, beavers, muskrats, hares, dibblers, moles, hedgehogs, voles are quite common, as well as chiropterans: pond bat, water bat, Brandt's bat, whiskered bat, northern bat, long-eared bat, parti-coloured bat, Nathusius' pipistrelle. The 174 bird bird species include white-tailed eagles, honey hawks, boreal owls, gnome owls, hawk owls, tawny owls, common scoters, cuckoos, wookcocks, common grouses, wood grouses, hazel grouses, common partridges, shrikes, goldenmountain thrushes, black- throated loons and others.

Activities and Places in the Ural Mountains

The Urals possess beautiful natural scenery that can be accessed from Yekaterinburg with a rent-a-car, hired taxi and tour. Travel agencies arrange rafting, kayaking and hiking trips. Hikes are available in the taiga forest and the Urals. Trips often include walks through the taiga to small lakes and hikes into the mountains and excursions to collect mushrooms and berries and climb in underground caves. Mellow rafting is offered in a relatively calm six kilometer section of the River Serga. In the winter visitor can enjoy cross-mountains skiing, downhill skiing, ice fishing, dog sledding, snow-shoeing and winter hiking through the forest to a cave covered with ice crystals.

Lake Shartash (10 kilometers from Yekaterinburg) is where the first Ural gold was found, setting in motion the Yekaterinburg gold rush of 1745, which created so much wealth one rich baron of that time hosted a wedding party that lasted a year. The area around Shartash Lake is a favorite picnic and barbecue spot of the locals. Getting There: by bus route No. 50, 054 or 54, with a transfer to suburban commuter bus route No. 112, 120 or 121 (the whole trip takes about an hour), or by car (10 kilometers drive from the city center, 40 minutes).

Revun Rapids (90 kilometers road from Yekaterinburg near Beklenishcheva village) is a popular white water rafting places On the nearby cliffs you can see the remains of a mysterious petroglyph from the Paleolithic period. Along the steep banks, you may notice the dark entrance of Smolinskaya Cave. There are legends of a sorceress who lived in there. The rocks at the riverside are suited for competitive rock climbers and beginners. Climbing hooks and rings are hammered into rocks. The most fun rafting is generally in May and June.

Olenii Ruchii National Park (100 kilometers west of Yekaterinburg) is the most popular nature park in Sverdlovsk Oblast and popular weekend getaway for Yekaterinburg residents. Visitors are attracted by the beautiful forests, the crystal clear Serga River and picturesque rocks caves. There are some easy hiking routes: the six-kilometer Lesser Ring and the 15-kilometer Greater Ring. Another route extends for 18 km and passes by the Mitkinsky Mine, which operated in the 18th-19th centuries. It's a kind of an open-air museum — you can still view mining an enrichment equipment here. There is also a genuine beaver dam nearby.

Among the other attractions at Olenii Ruchii are Druzhba (Friendship) Cave, with passages that extend for about 500 meters; Dyrovaty Kamen (Holed Stone), created over time by water of Serga River eroding rock; and Utoplennik (Drowned Man), where you can see “The Angel of Sole Hope”., created by the Swedish artist Lehna Edwall, who has placed seven angels figures in different parts of the world to “embrace the planet, protecting it from fear, despair, and disasters.”

Image Sources: Wikimedia Commons

Text Sources: Federal Agency for Tourism of the Russian Federation (official Russia tourism website russiatourism.ru ), Russian government websites, UNESCO, Wikipedia, Lonely Planet guides, New York Times, Washington Post, Los Angeles Times, National Geographic, The New Yorker, Bloomberg, Reuters, Associated Press, AFP, Yomiuri Shimbun and various books and other publications.

Updated in September 2020

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