Case Study: Tourism New Zealand Website Answers
IELTS Academic Test – Passage 01: Case Study: Tourism New Zealand website reading with answers explanation, location and pdf. This reading paragraph has been taken from our huge collection of Academic & General Training (GT) Reading practice test PDF’s.
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Case Study: Tourism New Zealand website
New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.
A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.
To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travellers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.
Later a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ : paces or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.
The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.
The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travellers enjoy such earning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.
It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere-the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.
Questions 1-7
Complete the table below. Choose ONE WORD ONLY from the passage for each answer. Write your answers in boxes 1-7 on your answer sheet.
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Questions 8-13
Do the following statements agree with the information given in Reading Passage 1? In boxes 8-13 on your answer sheet, write
TRUE if the statement agrees with the information FALSE if the statement contradicts the information NOT GIVEN if there is no information on this
8. The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.
9. It was found that most visitors started searching on the website by geographical location.
10. According to research, 26% of visitor satisfaction is related to their accommodation.
11. Visitors to New Zealand like to become involved in the local culture.
12. Visitors like staying in small hotels in New Zealand rather than in larger ones.
13. Many visitors feel it is unlikely that they will return to New Zealand after their visit.
________________
1) IELTS 13 READING PASSAGE – WHY BEING BORED IS STIMULATING ↗
2) IELTS 13 READING PASSAGE – ARTIFICIAL ARTISTS ↗
3) IELTS 13 READING PASSAGE – BRINGING CINNAMON TO EUROPE ↗
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Case Study: Tourism New Zealand website Answers
Check out Case Study: Tourism New Zealand website reading answers below with explanations and locations given in the text.
- ENVIRONMENT
- ACCOMMODATION
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老烤鸭雅思-专注雅思备考
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剑桥雅思13Test1Passage1阅读答案解析 case study: Tourism New Zealand website
剑桥雅思13Test1Passage1阅读答案解析 case study: Tourism New Zeala […]
剑桥雅思13阅读第一套题目第一篇文章的13道题由7道表格填空和6道TRUE/FALSE/NOT GIVEN判断构成。因为文章的叙事线索十分清晰,全文没有出现什么长难句,所以整体而言难度不大。下面是具体每道题目的答案解析。
点击查看这篇 雅思阅读 对应的 原文翻译 与需要大家掌握的 高频词汇 :
雅思真题阅读词汇 剑桥雅思13 Test 1 Passage 1 新西兰旅游网站
剑桥雅思13Test1Passage1阅读原文翻译 Case Study: Tourism New Zealand website
剑桥雅思13 Test1 Passage1阅读答案解析
第1题答案:update
对应原文:第2段:In addition, because participating businesses were able to update the details they gave on a regular basis
答案解析:根据上一行tourism-related businesses定位到文章的第2段,再根据be able to与allowed的同义替换定位到这句话。details对应空后词information,由此确定答案为update。
第2题答案:environment
对应原文:第2段:… an independent evaluation … As part of this, the effect of each business on the environment was considered.
答案解析:顺着上一题往下,根据evaluation定位到第2段的末尾,impact与effect同义替换,由此确定答案为environment。
第3题答案:captain
对应原文:第3段:One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga
答案解析:根据interview定位到第3段的这句话。从题干推测空上应该填一个“前运动什么”,对应原文中只有captain填上去语义合适,由此确定答案。
第4题答案:films
对应原文:第3段:Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop.
答案解析:根据and与another feature的同义替换,以及interactive定位到第3段的这句话。题干问的是这些地点被用于什么之中,原文中只有films填上去语义合适,由此确定答案。
第5题答案:season
对应原文:the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.
答案解析:第3段:根据driving routes定位到第3段的最后一句话,depending on与according to同义替换,由此确定答案为season。排除indicating distances and times的主要原因是文章来自老烤鸭雅思题目明确要求空上只能填一个单词。
第6题答案:accommodation
对应原文:第4段:then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area.
答案解析:根据map和public transport定位到第4段的这句话,local与in the area同义替换,由此确定答案为accommodation。
对应原文:第4段:The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.
答案解析:根据Your Words定位到第4段的最后一句话,send与submit同义替换,由此确定答案为blog。
第8题答案:FALSE
对应原文:第6段:The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests.
答案解析:从原文中可以看出,网站设置的目的是为了帮助个人和旅行社制定符合他们自身需求与兴趣的行程。题干中ready-made与原文论述不符,由此判断答案为FALSE.
第9题答案:NOT GIVEN
对应原文:第6段:On the website, visitors can search for activities not solely by geographical location
答案解析:虽然原文中确实提到了geographical location这一信息点,但并没有说大多数游客都会首先根据地点进行搜索。题干中most visitors started searching属于无中生有,由此确定答案为NOT GIVEN。
第10题答案:FALSE
对应原文:第6段:while transport and accommodation account for the remaining 26%.
答案解析:原文中说的是,交通和住宿一共构成游客满意度的26%。题干中忽略了交通,由此确定答案为FALSE。
第11题答案:TRUE
对应原文:第6段:It has also been found that visitors enjoy cultural activities most when they are interactive
答案解析:原文中指出,游客在文化活动可以进行互动的时候最为享受。题干中like与enjoy同义替换,involved与interactive同义替换,即所有主要信息点都可以在原文中找到根据,由此判断答案为TRUE。
第12题答案:NOT GIVEN
答案解析:文章从头到尾都没有对小型旅馆和大型酒店进行比较,题干属于无中生有,由此确定答案为NOT GIVEN。
第13题答案:TRUE
对应原文:第7段: Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit.
答案解析:原文中提到,大多数游客都将新西兰之旅看作是一生一次的旅行,即去过之后就不会再去,题干描述与此相符,由此确定答案为TRUE。
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IELTS Reading: Cambridge 13 Test 1 Reading Passage 1, Case Study: Tourism New Zealand website; with best solutions, explanations and bonus tips
This IELTS Reading post deals with a total solution package for IELTS Cambridge 13 Reading test 1 passage 1 . This is a targeted post for candidates who have major difficulties in finding and understanding Reading Answers. This post can guide you the best to understand every Reading answer easily and without much difficulty. Finding IELTS Reading answers is a step-by-step process and I hope this post can help you in this respect.
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Reading Passage 1 :
The headline of the passage: case study: tourism new zealand website.
Questions 1-7 ( Completing table with ONE WORD ONLY):
In this type of question, candidates are asked to write only one word to complete a table on the given topic. For this type of question, first, skim the passage to find the keywords in the paragraph concerned with the answer, and then scan to find the exact word.
[ TIPS: Here scanning technique will come in handy. Target the keywords of the questions to find the answers. Remember to focus on Proper nouns, random Capital letters, numbers, special characters of text etc.]
Question 1: allowed businesses to ______ information regularly.
Keywords for these answers: database, allowed businesses, information, regularly,
In paragraph no. 2, we find the mention of the word ‘database’ in the third line. Here, lines 8 & 9, the writer mentions, “In addition, because participating businesses were able to update the details they gave on a regular basis….”.
Here, details = information
So, the answer is: update
Question 2: provided a country-wide evaluation of businesses, including their impact on the _________.
Keywords for this answer: database, country-wide evaluation, impact on
The last line of paragraph no. 2 has the answer. Here, the writer suggests, “As part of this, the effect of each business on the environment was considered.”
Here, effect = impact
So, the answer is: environment
Question 3: e.g. an interview with a former sports __________.
Keywords for this answer: special features, interview, a former sports
The answer can be found in paragraph 3, lines 1-3. The words ‘interview’ and ‘former’ are formed in line number 2. The writer says, “.. .. . One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga.”
Here, rugby = sports
So, the answer is: captain
Question 4: and an interactive tour of various locations used in ________.
Keywords for this answer: interactive tour, various locations
The answer is in paragraph 3, lines 4-5. The lines say, “…… was an interactive journey through a number of locations chosen for blockbuster films …… ..”.
Here, journey = tour,
A number of locations = various locations,
Chosen for = used in,
So, the answer is: films
Question 5: varied depending on the __________.
Keywords for these answers: driving routes, varied, depending on
Paragraph 3, lines 8-9 has the answer to this question. The lines say, “…. . .the site catalogued the most popular driving routes in the country, highlighting different routes according to the season ….. . .”.
Here, different = varied,
according to = depending on,
So, the answers are: season
Question 6: including a map showing selected places, details of public transport and local _______.
Keywords for this answer: travel planner, a map, public transport, local
The answer lies in paragraph no. 4, line 4. The paragraph begins with ‘travel planner’. In the subsequent lines, we can find the mention of ‘public transport’. In line no. 4 it says, “… . There were also links to accommodation in the area.”
Here, the phrase ‘in the area’ can be replaced with the word ‘local’.
So, the answer is: accommodation
Question 7: travelers could send a link to their ________.
Keywords for this answer: ‘Your Words’, travelers, send, link to,
The answer is in paragraph no. 4. ‘Your Words’ is the name of a section of the website www.newzealand.com. We can see that the phrase ‘Your Words’ is present in line 6 of paragraph 4. So, we need to read lines 6 & 7 to find the answer.
The author says, “ ….. . . The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.”
Here, anyone could submit = travelers could send a link to
So, the answer is: blog
Questions 8-13: (TRUE/FALSE/NOT GIVEN)
In this type of question, candidates must find out whether:
The statement in the question matches with the account in the text- TRUE The statement contradicts the account in the text- FALSE There is no clear connection of the statement with the account in the text- NOT GIVEN
Question 8: The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.
Keywords for this answer: the website, aimed, itineraries, travel packages
To find the answer to this question, look for the words itineraries and travel packages. The answer is in Paragraph 6. Here, lines 1 and 2 say, “ The website was set up to allow both individuals and travel organizations to create itineraries and travel packages to suit their own needs and interests.”
This means that the aim of the website was to allow individuals and travel organizations to do their work on their own, the website did not provide any ready-made itineraries and travel packages.
The statement clearly contradicts the text.
So, the answer is: FALSE
Question 9: It was found that most visitors started searching on the website by geographical location.
Keywords for this answer: started searching, geographical location
The answer is not anywhere in the passage. The question is about starting the search in the website.
In paragraph 6 line 3, the author says, “…… visitors can search for activities not solely by geographical locations, but also by the particular nature of the activity.” However, nowhere it says anything about starting the search.
So, the answer is: NOT GIVEN
Question 10: According to research, 26% of visitor satisfaction is related to their accommodation.
Keywords for this answer: 26%, visitor satisfaction, accommodation
** Special answer-finding technique:
There is a number in the question (26%). If the answer is TRUE, 26% has to be in the text. For FALSE, the number will be different; or, the number will be 26% (but it will be related to other matters). If the number is still 26%, yet it doesn’t match with other keywords, the answer will be NOT GIVEN.
The answer is in lines 4, 5 & 6 of paragraph no. 6. Here, the writer says, “This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction , while transport and accommodation account for the remaining 26% .”
Here, the lines clearly contradict the question. Transportation and accommodation account for 26%. Visitor satisfaction accounts for 74%. If only accommodation accounted for 26%, we could write TRUE.
Question 11: Visitors to New Zealand like to become involved in the local culture.
Keywords for this answer: like to, involved, local nature
The answer lies in lines 7-9 of paragraph 6. The author says, “…. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn more about traditional life.”
It means that visitors like to engage in local culture.
So, the answer is: TRUE
Question 12: Visitors like staying in small hotels in New Zealand rather than in larger ones.
Keywords for this answer: like staying, small hotels
In paragraphs 6 & 7, there is no mention of staying in hotels. There is no comparison between small and large hotels also.
So the answer is: NOT GIVEN
Question 13: Many visitors feel it is unlikely that they will return to New Zealand after their visit.
Keywords for this answer: feel, unlikely, will return, after their visit
The answer is in paragraph 7. Here, lines 4 and 5 states, “Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit .”
Here, the phrase ‘often seen as a once-in-a-lifetime visit’ means that there is a very low possibility that the visit will happen again.
So the answer is: TRUE
Bonus tips:
You must pay attention to WORD LIMIT. For instance, if you have to complete a sentence using NO MORE THAN TWO WORDS; and the correct answer in the text is ‘dress made of cotton’, you cannot write the answer as ‘dress made of cotton’. You need to change it to ‘cotton dress’.
If you like this post, and need any assistance about IELTS Reading, please make comments below.
Click here for solutions to Cambridge 13 Reading Test 1 Passage 2
Click here for solutions to Cambridge 13 Reading Test 1 Passage 3
Important vocabulary with explanations for Cambridge 13 Test 1 Reading Passage 1, 2, 3
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61 thoughts on “ IELTS Reading: Cambridge 13 Test 1 Reading Passage 1, Case Study: Tourism New Zealand website; with best solutions, explanations and bonus tips ”
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thanku really it’s very helpfull
Thank you for help
it was very helpful, thanks!.
Thank u ???
i although questions were all completely explained, i did n’t understand question number 10.
The question asks you to decide whether 26% visitor satisfaction is related to accommodation. We find in the passage, 26% visitor satisfaction is related to accommodation and transport. So, here in the question, transport is missing. This is why the answer is “FALSE’.
u meant that 26% is divided in transportating and accommodation acc. to passage.
There is a number in the question (26%). If the answer is TRUE, 26% has to be in the text. If it is FALSE, the number will be different; or, the number will be 26% (but it will be related to other matters). If the number is still 26%, yet it doesn’t match with other key-words, the answer will be NOT GIVEN.
The answer can be found in lines 4, 5 & 6 of paragraph no. 6. Here, the writer says, “This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%.”
In there,it was written like transport AND accommodation account for remaining 26%. Not ooonly accommodation account for 26% of visitor satisfaction. It is with transport
Thank you so much, it is very helpful
Plzz Sir mainu tusi mcq diya teps diyo reading diya v te listening diya v plzz mainu bht jada problem aa rhi aa ohna nu solve krn ch te ik headings diya v
Hello Kamaljeet, I don’t understand Punjabi much and I didn’t get clearly from what you wrote. But as far as I can understand you, I think you have problems in MCQs. Plz follow my other lessons and surely you’ll get help in this question type. For Headings, I have some good works available in this website.
Hlo sir mainu mcq ch bht problem aa rhi aa te heading ch v plzz mainu ehna dona diya tips dedo menumeration listening ch v mcq di hi problem aundi a jada plzz help me
Super helpful! Thank you so much!
If i add some explanations,
The reason NG isn’t the correct answer: As far as the ‘transport’ was mentioned along with accommodation as one of the factors contributing to the 26% of visitors satisfaction on the paraghagh, we cannot ignore transport’s contribution to the 26%. So, it means there is definitely certain percent related to ‘transport’. And, this means accommodation cannot account for the whole 26%, which is contradicting the sentence of No.10 question. Thereby the evidence to decide whether the No.10 sentence is right or wrong is clearly given on the paragragh, and the answer is F.
I figured it out this way. Hope this helpful to you.
Dear Kimmy, the way you explained can be considered correct. The way I explained it can also be taken as correct.
Hello sir My reading scores had stucked on 5.5 bands and I have exam on 29th June pls share me some tips to crack my ielts.
Dear Rikta, Try to follow these suggestions. 1. give importance in synonyms. 2. learn the tricks of paraphrasing. 3. do not take more than 1 minute in each question. 4. Try to guess some answers. 5. Be careful about proper nouns and use of capital letters. 6. try to practice some mock tests before your exam. 7. Remember you can’t solve all types of questions. so give importance on the types you are comfortable with.
Is it okay to write all your answers in capital letters?
YES, for Reading and Listening. Not for Writing.
Thank you so much! It’s really helpful ??
Its really a most helpful website
I need tips in paragraph type questions nad match the heading
Please share some techniques regarding solving list of heading or match the statement with paragraph…please!
Sir I don’t understand Question 13 What does the question mean ?
Dear Yoon, Thanks for the question. Question 13: Many visitors feel it is unlikely that they will return to New Zealand after their visit. This question means that many visitors fear that they may not return to New Zealand after their visit.
I’m very confused between not given and false. Please give me some tips.
http://ieltsdeal.com/ielts-reading-how-to-find-answers-for-true-false-not-given-or-yes-no-not-given-questions-best-strategies-methodstricks-and-tips/
Thank you Najib for useful support. It is rare that anyone who gives explanation of IELTS reading with tips. Everybody gives simple tips only, what makes difference between you and them. Request explanation on rest of the Cambridge books. Its really really helpful and useful. Your website is unique.
Welcome! And I request you to pray for me. And the rest is coming. Work is going on.
i didn’t understood the answer of quest 10.. can u plz hlp me.. i have doubt that why it is false because it clearly said that 26 % accounts for transport and accommodation
26% = accommdation + transportation, not accommodation alone. Our key word here is’ accommodation’ and it is very much necessary to understand the clear and exact meaning of each question for true/false questions in general.
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Hlo sir muja heading ma bhut didn’t aa Rahe ba
Can you write that in English, please?
hi guys , i have a question is that if i use the word blockbusters instead of films , is it correct ?
blockbusters = films which have broken all sorts of records
It’s really very helpful.
I’m delighted to hear that. Thank you. Here’s my YouTube channel for your consideration: https://www.youtube.com/c/IELTSDeal
where are you from sir?
I’m from Bangladesh.
What is the main different between yesnong and truefalseng?
Thanks alot, this is really explanatory and I find it helpful
Welcome! You can follow my YouTube Channel as well: https://www.youtube.com/c/IELTSDeal/
In fact your website has been of a tremendous help to me. I understood true, false and not given from your website.. But I still need help in the other part too, writing listening n speaking My date is very close that is 2nd Dec n 5th
Thank you so much, it’s really helpful for me!!!
GREAT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
very helpful
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Thanks for your clear explanation. It really helps to deal with reading tasks. I really appreciate you.
i would be beneficial for me , if you describe number 8 question again .. i made simple mistake here . why it is false ?
Hi,I find this website very useful. I want to say thank you. In addition,the bonus tips and ways of how to approach different types of questions are wonderful. I hope you will add more tips like SPECIAL ANSWER-FINDING TECHNIQUE. Love all💗💗💗🔥👍🏻
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Academic IELTS Reading: Test 2 Passage 2; A second attempt at domesticating the tomato; with top solutions and best explanations
This Academic IELTS Reading post focuses on solutions to IELTS Cambridge 17 Reading Test 2 Passage 2 that has a text titled ‘A second attempt at domesticating the tomato’. This is a targeted post for AC IELTS candidates who have big problems finding out and understanding Reading Answers in the AC module. This post can guide […]
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Academic IELTS Reading: Test 2 Passage 1; The Dead Sea Scrolls; with top solutions and best explanations
This Academic IELTS Reading post focuses on solutions to an IELTS Reading Test 2 passage 1 that has a passage titled ‘The Dead Sea Scrolls’. This is a targeted post for Academic IELTS candidates who have major problems locating and understanding Reading Answers in the AC module. This post can guide you the best to understand […]
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Reading Reference: Cambridge Book 13 - Case Study: Tourism New Zealand website reading answers.
Case study: tourism new zealand website: ielts reading mock test 29.
Complete Case Study: Tourism New Zealand website reading answers after reading the following passage.
IELTS Mock Test: Reading Passage 1
You should spend around 20 minutes attempting Case Study: Tourism New Zealand website reading answers to Questions 1–13 based on the passage below.
Case Study: Tourism New Zealand website
New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.
A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.
To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.
Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.
The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.
The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.
It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.
(Reading passage source: Cambridge Book 13 – Passage 1 – Case Study: Tourism New Zealand website Reading answers)
Case Study: Tourism New Zealand website IELTS Reading Questions
Read the following text and attempt Case Study: Tourism New Zealand website reading answers.
Questions 1-7
Complete the table below and attempt Case Study: Tourism New Zealand website reading answers.
Choose ONE WORD ONLY from the passage for each answer.
Write your answers in boxes 1-7 on your answer sheet.
|
|
Database of tourism services | • easy for tourism-related businesses to get on the list • allowed businesses to …………………………… information regularly • provided a country-wide evaluation of businesses, including their impact on the ……………………….. |
Special features on local topics | • e.g. an interview with a former sports ……………………………., and an interactive tour of various locations used in ………………………. |
Information on driving routes | • varied depending on the …………………………… |
Travel Planner | • included a map showing selected places, details of public transport and local …………………………. |
‘Your Words’ | • travelers could send a link to their ………………………… |
Questions 8-13
Do the following statements agree with the information given in Reading Passage 1?
In boxes 8-13 on your answer sheet, attempt Case Study: Tourism New Zealand website reading answers and write
TRUE if the statement agrees with the information FALSE if the statement contradicts the information NOT GIVEN if there is no information on this
8 The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.
9 It was found that most visitors started searching on the website by geographical location.
10 According to research, 26% of visitor satisfaction is related to their accommodation.
11 Visitors to New Zealand like to become involved in the local culture.
12 Visitors like staying in small hotels in New Zealand rather than in larger ones.
13 Many visitors feel it is unlikely that they will return to New Zealand after their visit.
(Reading questions source: Cambridge Book 13 – Passage 1 – Case Study: Tourism New Zealand website Reading answers)
IELTS Mock Test: Reading Passage 2
You should spend about 20 minutes on Questions 14-26 which are based on Reading Passage 2 below.
Why being bored is stimulating – and useful, too
This most common of emotions is turning out to be more interesting than we thought
A We all know how it feels – it’s impossible to keep your mind on anything, time stretches out, and all the things you could do seem equally unlikely to make you feel better. But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference. There isn’t even agreement over whether boredom is always a low-energy, flat kind of emotion or whether feeling agitated and restless counts as boredom, too. In his book, Boredom: A Lively History , Peter Toohey at the University of Calgary, Canada, compares it to disgust – an emotion that motivates us to stay away from certain situations. ‘If disgust protects humans from infection, boredom may protect them from “infectious” social situations,’ he suggests.
B By asking people about their experiences of boredom, Thomas Goetz and his team at the University of Konstanz in Germany have recently identified five distinct types: indifferent, calibrating, searching, reactant and apathetic. These can be plotted on two axes – one running left to right, which measures low to high arousal, and the other from top to bottom, which measures how positive or negative the feeling is. Intriguingly, Goetz has found that while people experience all kinds of boredom, they tend to specialise in one. Of the five types, the most damaging is ‘reactant’ boredom with its explosive combination of high arousal and negative emotion. The most useful is what Goetz calls ‘indifferent’ boredom: someone isn’t engaged in anything satisfying but still feels relaxed and calm. However, it remains to be seen whether there are any character traits that predict the kind of boredom each of us might be prone to.
C Psychologist Sandi Mann at the University of Central Lancashire, UK, goes further. ‘All emotions are there for a reason, including boredom,’ she says. Mann has found that being bored makes us more creative. ‘We’re all afraid of being bored but in actual fact it can lead to all kinds of amazing things,’ she says. In experiments published last year, Mann found that people who had been made to feel bored by copying numbers out of the phone book for 15 minutes came up with more creative ideas about how to use a polystyrene cup than a control group. Mann concluded that a passive, boring activity is best for creativity because it allows the mind to wander. In fact, she goes so far as to suggest that we should seek out more boredom in our lives.
D Psychologist John Eastwood at York University in Toronto, Canada, isn’t convinced. ‘If you are in a state of mind-wandering you are not bored,’ he says. ‘In my view, by definition boredom is an undesirable state.’ That doesn’t necessarily mean that it isn’t adaptive, he adds. ‘Pain is adaptive – if we didn’t have physical pain, bad things would happen to us. Does that mean that we should actively cause pain? No. But even if boredom has evolved to help us survive, it can still be toxic if allowed to fester.’ For Eastwood, the central feature of boredom is a failure to put our ‘attention system’ into gear. This causes an inability to focus on anything, which makes time seem to go painfully slowly. What’s more, your efforts to improve the situation can end up making you feel worse. ‘People try to connect with the world and if they are not successful there’s that frustration and irritability,’ he says. Perhaps most worryingly, says Eastwood, repeatedly failing to engage attention can lead to state where we don’t know what to do any more, and no longer care.
E Eastwood’s team is now trying to explore why the attention system fails. It’s early days but they think that at least some of it comes down to personality. Boredom proneness has been linked with a variety of traits. People who are motivated by pleasure seem to suffer particularly badly. Other personality traits, such as curiosity, are associated with a high boredom threshold. More evidence that boredom has detrimental effects comes from studies of people who are more or less prone to boredom. It seems those who bore easily face poorer prospects in education, their career and even life in general. But of course, boredom itself cannot kill – it’s the things we do to deal with it that may put us in danger. What can we do to alleviate it before it comes to that? Goetz’s group has one suggestion. Working with teenagers, they found that those who ‘approach’ a boring situation – in other words, see that it’s boring and get stuck in anyway – report less boredom than those who try to avoid it by using snacks, TV or social media for distraction.
F Psychologist Francoise Wemelsfelder speculates that our over-connected lifestyles might even be a new source of boredom. ‘In modern human society there is a lot of overstimulation but still a lot of problems finding meaning,’ she says. So instead of seeking yet more mental stimulation, perhaps we should leave our phones alone, and use boredom to motivate us to engage with the world in a more meaningful way.
Questions 14-19
Reading Passage 2 has six paragraphs, A-F Choose the correct heading for each paragraph from the list of headings below.
Write the correct number, i-viii , in boxes 14-19 on your answer sheet.
List of Headings
i The productive outcomes that may result from boredom ii What teachers can do to prevent boredom iii A new explanation and a new cure for boredom iv Problems with a scientific approach to boredom v A potential danger arising from boredom vi Creating a system of classification for feelings of boredom vii Age groups most affected by boredom viii Identifying those most affected by boredom
14 Paragraph A
15 Paragraph B
16 Paragraph C
17 Paragraph D
18 Paragraph E
19 Paragraph F
Questions 20-23
Look at the following people (Questions 20-23 ) and the list of ideas below.
Match each person with the correct idea, A-E .
Write the correct letter, A-E , in boxes 20-23 on your answer sheet.
20 Peter Toohey
21 Thomas Goetz
22 John Eastwood
23 Francoise Wemelsfelder
List of Ideas
A The way we live today may encourage boredom. B One sort of boredom is worse than all the others. C Levels of boredom may fall in the future. D Trying to cope with boredom can increase its negative effects. E Boredom may encourage us to avoid an unpleasant experience.
Questions 24-26
Complete the summary below.
Write your answers in boxes 24-26 on your answer sheet.
Responses to boredom
For John Eastwood, the central feature of boredom is that people cannot 24 ……………………………, due to a failure in what he calls the ‘attention system’, and as a result they become frustrated and irritable. His team suggests that those for whom 25 ……………………….. is an important aim in life may have problems in coping with boredom, whereas those who have the characteristic of 26 ……………………….. can generally cope with it.
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IELTS Mock Test: Reading Passage 3
You should spend about 20 minutes on Questions 27-40 which are based on Reading Passage 3 below.
Artificial artist?
Can computers really create works of art?
The Painting Fool is one of a growing number of computer programs which, so their makers claim, possess creative talents. Classical music by an artificial composer has had audiences enraptured, and even tricked them into believing a human was behind the score. Artworks painted by a robot have sold for thousands of dollars and been hung in prestigious galleries. And software has been built which creates are that could not have been imagined by the programmer.
Human beings are the only species to perform sophisticated creative acts regularly. If we can break this process down into computer code, where does that leave human creativity? ‘This is a question at the very core of humanity,’ says Geraint Wiggins, a computational creativity researcher at Goldsmiths, University of London. ‘It scares a lot of people. They are worried that it is taking something special away from what it means to be human.’
To some extent, we are all familiar with computerised art. The question is: where does the work of the artist stop and the creativity of the computer begin? Consider one of the oldest machine artists, Aaron, a robot that has had paintings exhibited in London’s Tate Modern and the San Francisco Museum of Modern Art. Aaron can pick up a paintbrush and paint on canvas on its own. Impressive perhaps, but it is still little more than a tool to realise the programmer’s own creative ideas.
Simon Colton, the designer of the Painting Fool, is keen to make sure his creation doesn’t attract the same criticism. Unlike earlier ‘artists’ such as Aaron, the Painting Fool only needs minimal direction and can come up with its own concepts by going online for material. The software runs its own web searches and trawls through social media sites. It is now beginning to display a kind of imagination too, creating pictures from scratch. One of its original works is a series of fuzzy landscapes, depicting trees and sky. While some might say they have a mechanical look, Colton argues that such reactions arise from people’s double standards towards software-produced and human-produced art. After all, he says, consider that the Painting Fool painted the landscapes without referring to a photo. ‘If a child painted a new scene from its head, you’d say it has a certain level of imagination,’ he points out. ‘The same should be true of a machine.’ Software bugs can also lead to unexpected results. Some of the Painting Fool’s paintings of a chair came out in black and white, thanks to a technical glitch. This gives the work an eerie, ghostlike quality. Human artists like the renowned Ellsworth Kelly are lauded for limiting their colour palette – so why should computers be any different?
Researchers like Colton don’t believe it is right to measure machine creativity directly to that of humans who ‘have had millennia to develop our skills’. Others, though, are fascinated by the prospect that a computer might create something as original and subtle as our best artists. So far, only one has come close. Composer David Cope invented a program called Experiments in Musical Intelligence, or EMI. Not only did EMI create compositions in Cope’s style, but also that of the most revered classical composers, including Bach, Chopin and Mozart. Audiences were moved to tears, and EMI even fooled classical music experts into thinking they were hearing genuine Bach. Not everyone was impressed however. Some, such as Wiggins, have blasted Cope’s work as pseudoscience, and condemned him for his deliberately vague explanation of how the software worked. Meanwhile, Douglas Hofstadter of Indiana University said EMI created replicas which still rely completely on the original artist’s creative impulses. When audiences found out the truth they were often outraged with Cope, and one music lover even tried to punch him. Amid such controversy, Cope destroyed EMI’s vital databases.
But why did so many people love the music, yet recoil when the discovered how it was composed? A study by computer scientist David Moffat of Glasgow Caledonian University provides a clue. He asked both expert musicians and non-experts to assess six compositions. The participants weren’t told beforehand whether the tunes were composed by humans or computers, but were asked to guess, and then rate how much they liked each one. People who thought the composer was a computer tended to dislike the piece more than those who believed it was human. This was true even among the experts, who might have been expected to be more objective in their analyses.
Where does this prejudice come from? Paul Bloom of Yale University has a suggestion: he reckons part of the pleasure we get from art stems from the creative process behind the work. This can give it an ‘irresistible essence’, says Bloom. Meanwhile, experiments by Justin Kruger of New York University have shown that people’s enjoyment of an artwork increases if they think more time and effort was needed to create it. Similarly, Colton thinks that when people experience art, they wonder what the artist might have been thinking or what the artist is trying to tell them. It seems obvious, therefore, that with computers producing art, this speculation is cut short – there’s nothing to explore. But as technology becomes increasingly complex, finding those greater depths in computer art could become possible. This is precisely why Colton asks the Painting Fool to tap into online social networks for its inspiration: hopefully this way it will choose themes that will already be meaningful to us.
Questions 27-31
Choose the correct letter, A , B , C or D .
Write the correct letter in boxes 27-31 on your answer sheet.
27 What is the writer suggesting about computer-produced works in the first paragraph?
A People’s acceptance of them can vary considerably. B A great deal of progress has already been attained in this field. C They have had more success in some artistic genres than in others. D the advances are not as significant as the public believes them to be.
28 According to Geraint Wiggins, why are many people worried by computer art?
A It is aesthetically inferior to human art. B It may ultimately supersede human art. C It undermines a fundamental human quality. D It will lead to a deterioration in human ability.
29 What is a key difference between Aaron and the Painting Fool?
A its programmer’s background B public response to its work C the source of its subject matter D the technical standard of its output
30 What point does Simon Colton make in the fourth paragraph?
A Software-produced art is often dismissed as childish and simplistic. B The same concepts of creativity should not be applied to all forms of art. C It is unreasonable to expect a machine to be as imaginative as a human being. D People tend to judge computer art and human art according to different criteria.
31 The writer refers to the paintings of a chair as an example of computer art which
A achieves a particularly striking effect. B exhibits a certain level of genuine artistic skill. C closely resembles that of a well-known artist. D highlights the technical limitations of the software.
Questions 32-37
Complete each sentence with the correct ending, A-G below.
Write the correct letter, A-G , in boxes 32-37 on your answer sheet.
32 Simon Colton says it is important to consider the long-term view then
33 David Cope’s EMI software surprised people by
34 Geraint Wiggins criticized Cope for not
35 Douglas Hofstadter claimed that EMI was
36 Audiences who had listened to EMI’s music became angry after
37 The participants in David Moffat’s study had to assess music without
A generating work that was virtually indistinguishable from that of humans. B knowing whether it was the work of humans or software. C producing work entirely dependent on the imagination of its creator. D comparing the artistic achievements of humans and computers. E revealing the technical details of his program. F persuading the public to appreciate computer art. G discovering that it was the product of a computer program
Questions 38-40
Do the following statements agree with the claims of the writer in Reading Passage 3?
In boxes 38-40 on your answer sheet, write
YES if the statement agrees with the claims of the writer NO if the statement contradicts the claims of the writer NOT GIVEN if it is impossible to say what the writer thinks about this
38 Moffat’s research may help explain people’s reactions to EMI.
39 The non-experts in Moffat’s study all responded in a predictable way.
40 Justin Kruger’s findings cast doubt on Paul Bloom’s theory about people’s prejudice towards computer art.
Case Study: Tourism New Zealand website reading answers:
- environment
- accommodation
Why being bored is stimulating – and useful, too reading answers:
Artificial artist reading answers:
IELTS Mock Test: Academic Reading
The history of glass: ielts reading mock test 30, flying tortoises: ielts reading mock test 31, the risks agriculture faces in developing countries: ielts reading mock test 32, cork: ielts reading mock test 33.
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Case Study Tourism New Zealand Website – IELTS Reading Answers
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Table of Contents
Reading passage.
- ‘Case Study Tourism New Zealand website’ IELTS Reading Answers With Location and Explanation
- Tips for Answering the Question Types in the ‘Case Study Tourism New Zealand website’ IELTS Reading Answers
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The IELTS Reading Module offers a fantastic chance to achieve excellent scores. It assesses a candidate’s reading comprehension skills in English. You must comprehend the various question types in order to perform at your best in this area. Ideally, you should not spend more than 20 minutes on a passage.
The Academic passage, Case Study Tourism New Zealand Website reading answers, appeared in an IELTS Test. Try to find the answers to get an idea of the difficulty level of the passages in the actual reading test. If you want more passages to solve, try taking one of our IELTS reading practice tests.
Let’s see how easy this passage is for you and if you can solve it in 20 minutes.
The question types found in this passage are:
- Table Completion (Q. 1-7)
- True/False/Not Given (Q 8-13)
Do you want to revise the steps to solve the Matching Features questions for IELTS Academic Reading?
Check out IELTS Reading Matching Features Questions !
Case Study: Tourism New Zealand Website
A New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places, and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.
B A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.
C To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.
D Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.
E The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.
F The website was set up to allow both individuals and travel organizations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful.
G It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.
Questions 1-7
Database of tourism services | • easy for tourism-related businesses to get on the list • allowed businesses to 1………………………… information regularly • provided a country-wide evaluation of businesses, including their impact on the 2……………………….. |
Special features on local topics | • e.g. an interview with a former sports 3……………………………., and an interactive tour of various locations used in 4………………………. |
Information on driving routes | • varied depending on the 5…………………………… |
Travel Planner | • included a map showing selected places, details of public transport, and local 6…………………………. |
‘Your Words’ | • travelers could send a link to their 7………………………… |
Questions 8-13
Do the following statements agree with the information given in Reading Passage?
In boxes 8-13 on your answer sheet, write –
TRUE if the statement agrees with the information, FALSE if the statement contradicts the information, NOT GIVEN if there is no information on this.
8 The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.
9 It was found that most visitors started searching on the website by geographical location.
10 According to research, 26% of visitor satisfaction is related to their accommodation.
11 Visitors to New Zealand like to become involved in the local culture.
12 Visitors like staying in small hotels in New Zealand rather than in larger ones.
13 Many visitors feel it is unlikely that they will return to New Zealand after their visit.
‘ Case Study Tourism New Zealand website ’ IELTS Reading Answers With Location and Explanation
1 Answer: update
Question type: Table Completion
Answer location: Paragraph B
Answer explanation: It is mentioned in the 8th and 9th lines that, “In addition, because participating businesses were able to update the details they gave on a regular basis….”.
2 Answer: environment
Answer explanation: It is mentioned in the last line that, “As part of this, the effect of each business on the environment was considered.”
3 Answer: Captain
Answer location: Paragraph C
Answer explanation: It is mentioned in the 1-3 lines that, “….One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga.”
4 Answer: films
Answer explanation: It is mentioned in the 4th and 5th lines that, “…… was an interactive journey through a number of locations chosen for blockbuster films …….”.
5 Answer: season
Answer explanation: It is mentioned in the 8th and 9th lines that, “…. the site catalogued the most popular driving routes in the country, highlighting different routes according to the season…..”.
6 Answer: accommodation
Answer location: Paragraph D
Answer explanation: It is mentioned in the 4th line that, “….. There were also links to accommodation in the area.”
7 Answer: blog
Answer explanation: It is mentioned in the 6th and 7th lines that, “ ….. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.”
8 Answer: FALSE
Question type: TRUE/FALSE/NOT GIVEN
Answer location: Paragraph F
Answer explanation: The response lies in Paragraph 6. The initial two lines indicate that the website’s purpose was to empower individuals and travel organizations to create their own travel plans. The website did not offer pre-packaged itineraries and travel packages.
This assertion directly opposes the information in the passage.
Hence, the answer is FALSE.
9 Answer: NOT GIVEN
Answer explanation: The answer cannot be located within the text. The question pertains to initiating a search on the website.
In Paragraph 6, line 3, the author mentions, “…visitors can search for activities not solely by geographical locations, but also by the particular nature of the activity.” However, there is no information provided regarding how to start a search.
As a result, the answer is NOT GIVEN.
10 Answer: FALSE
Answer explanation: The answer can be found in lines 4, 5, and 6 of paragraph 6.
In these lines, it is evident that the question is contradicted. Transportation and lodging makeup 26%, while visitor satisfaction makes up 74%. If only lodging constituted 26%, we could affirm that it is TRUE.
Therefore, the correct answer is FALSE.
11 Answer: TRUE
Answer explanation: It is mentioned in lines 7-9 that, “…. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn more about traditional life.”
12 Answer: NOT GIVEN
Answer location: Paragraphs F & G
Answer explanation: Staying in hotels is not discussed, and there is also no comparison made between small and large hotels.
Therefore, the answer is NOT GIVEN.
13 Answer: TRUE
Answer location: Paragraph G
Answer explanation: It is mentioned in the 4th and 5th lines that, “Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit.”
Tips for Answering the Question Types in the ‘Case Study Tourism New Zealand website’ IELTS Reading Answers
Let us check out some quick tips to answer the types of questions in the ‘Case Study: Tourism New Zealand website’ Reading Answers passage.
Table Completion:
The way to solve the table completion questions of the IELTS Reading is similar to Summary Completion. You will be asked to fill in the blanks in a small passage given in the form of a note with the relevant words or numbers. So, let us revise the strategies.
- Read the instructions carefully. It will help you determine the word limit (no more than two, one word, etc.) and important terms like ‘using words from the text’ or ‘from the text’. You have to follow these strictly.
- Go through the incomplete table first. Also, think about keywords and how they could be represented by synonyms or paraphrasing.
- Locate where the information is by scanning quickly . If you can’t, move on.
- Study the reading text by using the skimming and scanning techniques . It will help to establish the answer quickly. When scanning for your answer, make sure you are thinking about paraphrasing and synonyms.
- The answers appear in the same order as the questions . Also, check your spelling and remember that your answer should be grammatically correct.
True/False/Not Given
In IELTS Reading , ‘True, False, Not Given’ questions are based on facts. Several factual statements will be provided to you, and it is up to you to determine whether or not they are accurate by reading the text.
To answer this type of question, you can use the following strategies:
- Read the question and identify the keywords – Before reading the material, have a look at your list of True, False, and Not Given questions.
- Scan the passage for synonyms or paraphrased words of the keywords – When you have highlighted the keywords, swiftly read the text to look for paraphrases or synonyms.
- Match the highlighted words in the questions with their synonyms in the text – Once you find both sets of keywords, cross-check them to find the answer.
Identify the answer – If the facts match, the answer is TRUE, and in case it doesn’t match, it is FALSE. If you are unable to find the answer or unsure of it, mark it NOT GIVEN.
Great work on attempting to solve the ‘Case Study: Tourism New Zealand website’ IELTS reading passage! To crack your IELTS Reading in the first go, try solving more of the Recent IELTS Reading Passages.
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‘Case study: Tourism New Zealand website’- Reading Answer Explanation- CAM- 13
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Here are explanations of the Questions of passage named ‘Case study: Tourism New Zealand website’, which is from the Cambridge 13 book. The Questions that have been asked are True/False/Not Given and Blanks. You will find the locations of the Reading Answers, Keywords( highlighted and underlined) and justifications.
READING PASSAGE 1: Case Study: Tourism New Zealand website
Question | Answer |
1 | UPDATE |
2 | ENVIRONMENT |
3 | CAPTAIN |
4 | FILMS |
5 | SEASON |
6 | ACCOMMODATION |
7 | BLOG |
8 | FALSE |
9 | NOT GIVEN |
10 | FALSE |
11 | TRUE |
12 | NOT GIVEN |
Questions 1-7
Complete the table below. Choose ONE WORD ONLY from the passage for each answer.
Write your answers in boxes 1-7 on your answer sheet.
Database of tourism services | • easy for to get on the list • allowed businesses to …………………………… information regularly paragraph Explanation: The answer to this question is in the last third line of the paragraph. ‘In addition, because participating businesses were able to update the details they gave on a regular basis…’Here, ‘information’ and ‘details’ are synonyms. Moreover, ‘able to’ means ‘allowed’. Thus, the answer is very clear.
• provided a country-wide evaluation of businesses, including their the ……………………….. paragraph Explanation: The main keyword ‘impact’ has been written as ‘effect’ in the last line of the paragraph. ‘As part of this, the effect of each business on the environment was considered…’Thus, the answer is ‘environment’ Answer: Environment |
Special features on local topics | with a ……………………………., paragraph Explanation: The main keyword ‘former’ is there in the second line of the paragraph. ‘One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga…’Here, ‘rugby’ is sports. Hence, the answer is clear.
and an interactive of various used in ………………………. paragraph Explanation: The answer to this question is in the third line of the paragraph. ‘attracted a lot of attention was an interactive journey… number of the locations chosen for blockbuster films…’Here, ‘tour’ and ‘journey’ are synonyms. Moreover, ‘number of..’ ,means ‘various. Hence, the answer is ‘films’ Answer: Films |
Information on driving routes | • depending on the …………………………… paragraph Explanation: The location of the answer is in the last line of the paragraph. ‘the site catalogued the most popular driving routes in the country, highlighting different routes according to the season…’Here, ‘varied’ and ‘different’ are synonyms. This line makes an answer very clear. Hence, the answer is SEASON.
|
Travel Planner | • included a map showing selected places, details of and local …………………………. paragraph Explanation: The main keyword ‘public transport’ helps to locate the answer in the third line of the paragraph. ‘There were also links to accommodation in the area…’Here, ‘in the area’ is paraphrased as ‘local’. So, the answer is ‘accommodation’
|
‘Your Words’ | • travelers could send a to their ………………………… paragraph Explanation: The answer to this question is in the last line of the paragraph. ‘The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand…’Here, ‘could send a link’ means ‘submit …’Thus, the answer is ‘blog’
|
Questions 8-13
Do the following statements agree with the information given in Reading Passage 1?
In boxes 8-13 on your answer sheet, write
TRUE if the statement agrees with the information
FALSE if the statement contradicts the information
NOT GIVEN if there is no information on this
8 The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.
Location: 6 th paragraph
Explanation: The main keyword ‘ready-made itineraries’ helps to locate the answer in the first line of the paragraph. ‘The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests…’The question statement contradicts the passage statement. ‘Create itineraries’ is opposite to the ‘ready-made itineraries’. Thus, the answer is very clear.
Answer: False
9 It was found that most visitors started searching on the website by geographical location.
Explanation: The answer to this question is in the second line of the passage. ‘Visitors can search for activities not solely by geographical location, but also by the particular nature of the activity…’Here, the writer does not give information about the starting of search. Hence, no information available.
Answer: Not Given
10 According to research, 26% of visitor satisfaction is related to their accommodation.
Explanation: The main keyword ‘visitor satisfaction’ is in the fourth line of the paragraph. ‘Visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%…’Here, transportation and accommodation account for 26%.But in question statement 26% accounts for accommodation only. Thus, the answer is False.
11 Visitors to New Zealand like to become involved in the local culture. Location: 6 th paragraph
Explanation: The location of the answer is in the middle line of the paragraph. ‘It has also been found that visitors enjoy cultural activities most when they are interactive…’Here, ‘like to become involved in’ is visible as ‘enjoy cultural activities…’Thus, the answer is clear.
Answer: True
12 Visitors like staying in small hotels in New Zealand rather than in larger ones.
Location: Last paragraph
Explanation: Though the writer talks about the visitors in New Zealand. But there is no information regarding hotels in the New Zealand. Thus, no information available.
13 Many visitors feel it is unlikely that they will return to New Zealand after their visit.
Explanation: The location of the answer is in the second last line of the paragraph. ‘Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit…’Here, ‘often seen as a once-in-a-lifetime visit…’ makes it clear that there is less possibility that they will return. Thus, the answer is True.
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A Case Study of the ‘100% Pure New Zealand’ Tourism Campaign: What are the Impacts of the 100% Pure New Zealand Tourism Campaign in Shaping Visitors’ and Locals’ Perspectives?
Degree name, journal title, journal issn, volume title.
The “100% Pure New Zealand” is an official campaign of New Zealand that has promoted New Zealand tourism to the world since 1999 (Tourism New Zealand, 2017b). As it is one of the most successful tourism campaigns around the world, I am inspired to explore the case study of this campaign thoroughly. New Zealand is known for its green and clean natural environment and the 100% pure campaign has been successful in promoting that image and brand to the world (Rudzitis & Bird, 2011). However, the campaign has been facing criticism from tourists, locals, and the media, who ask: ‘Is New Zealand really 100% pure?’ This study analyses and critiques both positive and negative impacts of the campaign on visitor perceptions and experiences, adopting both a secondary literature review and a content analysis method applied to online content and data, academic articles in order to study whether the environmental promise of ‘purity, authentic experience, and unspoiled landscapes’ aligns to tourists’/visitors’ perceptions. The literature provides a framework that shapes the analysis of the 100% Pure New Zealand campaign. The key findings highlight the success of the campaign to its international visitors; the positive visitor perceptions are strongly indicated in the tourist reviews. From the local perspective however, the findings show the campaign has become a catalyst for environmental critique and shows that it is far greater than just a marketing campaign to encourage visitor growth.
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Case Study: Tourism New Zealand website. New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector.
剑桥雅思13Test1Passage1阅读原文翻译 Case Study: Tourism New Zealand website. 剑桥雅思13 Test1 Passage1阅读答案解析. 第1题答案:update. 对应原文:第2段:In addition, because participating businesses were able to update the details they gave on a regular basis. 答案解析:根据上一行tourism-related businesses定位到文章的第2段,再根据be able to与allowed的同义替换定位到这句话。 details对应空后词information,由此确定答案为update。
Explore a detailed case study on the Tourism New Zealand website in IELTS Reading: Cambridge 13 Test 1, Passage 1. Discover the best solutions, in-depth explanations, and bonus tips to excel in your IELTS preparation. Uncover the strategies employed by Tourism New Zealand and gain valuable insights for success in the IELTS exam.
Case Study: Tourism New Zealand website. New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector.
Case Study: Tourism New Zealand Website. A New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product and is the country’s largest export sector.
Here are explanations of the Questions of passage named ‘Case study: Tourism New Zealand website’, which is from the Cambridge 13 book. The Questions that have been asked are True/False/Not Given and Blanks.
Quiz yourself with questions and answers for Ielts 13 reading test 1: Case Study- Tourism NewZealand website, so you can be ready for test day. Explore quizzes and practice tests created by teachers and students or create one from your course material.
Quiz yourself with questions and answers for Case study: Tourism New Zealand website (Cam 13, test 1, reading 1), so you can be ready for test day. Explore quizzes and practice tests created by teachers and students or create one from your course material.
This passage is about the case study of Tourism New Zealand wesbite. There are two types of questions: Table Completion (1-7) and True/False/Not Given (8-13). ...more.
The literature provides a framework that shapes the analysis of the 100% Pure New Zealand campaign. The key findings highlight the success of the campaign to its international visitors; the positive visitor perceptions are strongly indicated in the tourist reviews.