case study assignment taco bell

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Taco Bell: The Breakfast Opportunity

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Taco bell: the breakfast opportunity description.

In 2013 Taco Bell, a large U.S. fast food chain, was looking for ways to grow. One of the opportunities the company was considering was adding a line of breakfast foods, something the brand had tried-unsuccessfully-before. There were clear reasons to proceed with the launch, as breakfast offered a completely new meal occasion with tremendous potential. However, there were also notable concerns when it came to operational issues and consumer behavior. Opening for breakfast would increase costs, and getting people to change their morning routine would be difficult. Should Taco Bell risk adding a breakfast menu, or not? This case gives students an opportunity to debate growth and new product opportunities.

Case Description Taco Bell: The Breakfast Opportunity

Strategic managment tools used in case study analysis of taco bell: the breakfast opportunity, step 1. problem identification in taco bell: the breakfast opportunity case study, step 2. external environment analysis - pestel / pest / step analysis of taco bell: the breakfast opportunity case study, step 3. industry specific / porter five forces analysis of taco bell: the breakfast opportunity case study, step 4. evaluating alternatives / swot analysis of taco bell: the breakfast opportunity case study, step 5. porter value chain analysis / vrio / vrin analysis taco bell: the breakfast opportunity case study, step 6. recommendations taco bell: the breakfast opportunity case study, step 7. basis of recommendations for taco bell: the breakfast opportunity case study, quality & on time delivery.

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Case Analysis of Taco Bell: The Breakfast Opportunity

Taco Bell: The Breakfast Opportunity is a Harvard Business (HBR) Case Study on Sales & Marketing , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Taco Bell: The Breakfast Opportunity is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Taco Bell: The Breakfast Opportunity case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Taco Bell: The Breakfast Opportunity will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Taco Bell: The Breakfast Opportunity case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Sales & Marketing, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Taco Bell: The Breakfast Opportunity, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Taco Bell: The Breakfast Opportunity case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Sales & Marketing Solutions

In the Texas Business School, Taco Bell: The Breakfast Opportunity case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Taco Bell: The Breakfast Opportunity

Step 1 – Problem Identification of Taco Bell: The Breakfast Opportunity - Harvard Business School Case Study

The first step to solve HBR Taco Bell: The Breakfast Opportunity case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Breakfast Taco is facing right now. Even though the problem statement is essentially – “Sales & Marketing” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Breakfast Taco, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Taco Bell: The Breakfast Opportunity. The external environment analysis of Taco Bell: The Breakfast Opportunity will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Taco Bell: The Breakfast Opportunity case study. PESTEL analysis of " Taco Bell: The Breakfast Opportunity" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Taco Bell: The Breakfast Opportunity macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Taco Bell: The Breakfast Opportunity

To do comprehensive PESTEL analysis of case study – Taco Bell: The Breakfast Opportunity , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Taco Bell: The Breakfast Opportunity

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Taco Bell: The Breakfast Opportunity ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Breakfast Taco is operating, firms are required to store customer data within the premises of the country. Breakfast Taco needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Taco Bell: The Breakfast Opportunity has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Breakfast Taco in case study Taco Bell: The Breakfast Opportunity" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Breakfast Taco in case study “ Taco Bell: The Breakfast Opportunity ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Breakfast Taco in case study “ Taco Bell: The Breakfast Opportunity ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Taco Bell: The Breakfast Opportunity ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Breakfast Taco can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Taco Bell: The Breakfast Opportunity case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Breakfast Taco needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Taco Bell: The Breakfast Opportunity

Social factors that impact taco bell: the breakfast opportunity, technological factors that impact taco bell: the breakfast opportunity, environmental factors that impact taco bell: the breakfast opportunity, legal factors that impact taco bell: the breakfast opportunity, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: taco bell: the breakfast opportunity case study solution.

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Are Taco Bell's Cinnamon Twists Really Made From Pasta?

Rumors have long circulated that Taco Bell's Cinnamon Twists are made of fried pasta thanks to videos floating around the internet that show how Taco Bell employees make the twists. Workers scoop what appears to be spiral pasta out of a bin, and those spirals are then tossed into the deep fryer, where they puff up into the final shape we know. The process is hypnotic and entertaining at the same time. If you want to see the magic for yourself, a TikTok video from user @ceofastoodhacks documents the process in a Taco Bell kitchen.

Because of their shape, it's easy to assume that the Cinnamon Twists are rotini noodles, because they certainly look similar, but in this case, appearances are deceiving. The ingredients for the Cinnamon Twists listed on Taco Bell's website indicate that they're made primarily of wheat flour, yellow corn meal, and rice flour. This is unlike traditional dry pasta (like rotini or fusilli ), which is typically made only with wheat flour.

So just what are they? It turns out Cinnamon Twists aren't made of pasta, but are much closer to an ingredient called duros, also known as pasta para duros or duros de harina. Though the word "pasta" is sometimes included in their name, duros are not the type of noodles you boil and toss in sauce.

Read more: The Many, Many Ingredients That Are Packed Into McDonald's Fries

What Are Duros?

Duros start out hard and dry, but once they're fried, they turn into a crisp snack that is light and puffy in texture. They're mainly made with wheat flour but also contain additions such as corn starch. One particular ingredient that allows them to expand once they hit the fryer oil is baking soda. Baking soda helps create tiny bubbles that make the duros puff up. Street vendors in my neighborhood often sell them in giant bags on their carts alongside elotes (we highly suggest you make elotes at home ), cups of fresh cut-up fruit , and other snacks.

Duros come in multiple shapes, like rectangular crisps, wagon wheels, and those familiar twists you already know thanks to Taco Bell. If you don't have friendly neighborhood vendors like mine, you can buy uncooked duros in their dry pasta-like form online, and fry them at home on your stovetop. In my experience, you can either eat them straight from the bag or dress them with savory ingredients such as a dash of hot sauce or chile powder and a squeeze of lime juice. But of course, you can dust them in cinnamon sugar too, if you're looking for that Cinnamon Twist flavor.

So no, Taco Bell's Cinnamon Twists aren't made out of pasta, and, if you try frying rotini in oil, you'll be sorely disappointed (and possibly wondering if you chipped some teeth). It might just be easier to hit the drive-thru , but if you want to make your own version, now you know exactly what to search for before embarking on your own cinnamon-dusted journey.

For more food and drink goodness, join The Takeout's newsletter . Get taste tests, food & drink news, deals from your favorite chains, recipes, cooking tips, and more!

Read the original article on The Takeout .

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Taco bell, inc.--1983-94 case study analysis & solution, harvard business case studies solutions - assignment help.

Taco Bell, Inc.--1983-94 is a Harvard Business (HBR) Case Study on Technology & Operations , Fern Fort University provides HBR case study assignment help for just $11. Our case solution is based on Case Study Method expertise & our global insights.

Technology & Operations Case Study | Authors :: Lynda M. Applegate, Leonard A. Schlesinger, David Delong

Case study description.

Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown from $700 million in 1983 to $3.9 billion in 1994, and the company is managing over 10,000 eat-in restaurants and a wide variety of other retail sites around the world.

Developing employees, Economy, Growth strategy, Internet, IT, Leadership, Organizational structure, Strategy execution, Supply chain

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[10 Steps] Case Study Analysis & Solution

Step 1 - reading up harvard business review fundamentals on the technology & operations.

Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review (HBR) fundamentals on the Technology & Operations. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.

Step 2 - Reading the Taco Bell, Inc.--1983-94 HBR Case Study

To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves -

• Marking out the protagonist and key players in the case study from the very start.
• Drawing a motivation chart of the key players and their priorities from the case study description.
• Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
• Evaluate each detail in the case study in light of the HBR case study analysis core ideas.

Step 3 - Taco Bell, Inc.--1983-94 Case Study Analysis

Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions -

• Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
• HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions.
• Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study.

Step 4 - SWOT Analysis of Taco Bell, Inc.--1983-94

Once you finished the case analysis, time line of the events and other critical details. Focus on the following -

• Zero down on the central problem and two to five related problems in the case study.
• Do the SWOT analysis of the Taco Bell, Inc.--1983-94 . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
• SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Taco Bell, Inc.--1983-94
• SWOT analysis will also provide a priority list of problem to be solved.
• You can also do a weighted SWOT analysis of Taco Bell, Inc.--1983-94 HBR case study.

Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Taco Bell, Inc.--1983-94

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Analysis of Taco Bell, Inc.--1983-94

Another way of understanding the external environment of the firm in Taco Bell, Inc.--1983-94 is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

Step 7 - Organizing & Prioritizing the Analysis into Taco Bell, Inc.--1983-94 Case Study Solution

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.

• Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
• Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
• Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

• Detailed understanding of the case,
• Clarity of HBR case study fundamentals,
• Analyzed case details based on those fundamentals and
• Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Taco Bell, Inc.--1983-94 case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Taco Bell, Inc.--1983-94 case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

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