how to create a 5 year business plan

How to Write a Five-Year Business Plan

Noah Parsons

15 min. read

Updated October 27, 2023

Learn why the traditional way of writing a five-year business plan is often a waste of time and how to use a one-page plan instead for smarter, easier strategic planning to establish your long-term vision. 

In business, it can sometimes seem hard enough to predict what’s going to happen next month, let alone three or even five years from now. But, that doesn’t mean that you shouldn’t plan for the long term. After all, your vision for the future is what gets you out of bed in the morning and motivates your team. It’s those aspirations that drive you to keep innovating and figuring out how to grow.

• What is a long-term plan?

A long-term or long-range business plan looks beyond the traditional 3-year planning window, focusing on what a business might look like 5 or even 10 years from now. A traditional 5-year business plan includes financial projections, business strategy, and roadmaps that stretch far into the future.

I’ll be honest with you, though—for most businesses, long-range business plans that stretch 5 and 10 years into the future are a waste of time. Anyone who’s seriously asking you for one doesn’t know what they’re doing and is wasting your time. Sorry if that offends some people, but it’s true.

However, there is still real value in looking at the long term. Just don’t invest the time in creating a lengthy version of your business plan with overly detailed metrics and milestones for the next five-plus years. No one knows the future and, more than likely, anything you write down now could be obsolete in the next year, next month, or even next week. 

That’s where long-term strategic planning comes in. A long-term business plan like this is different from a traditional business plan in that it’s lighter on the details and more focused on your strategic direction. It has less focus on financial forecasting and a greater focus on the big picture. 

Think of your long-term strategic plan as your aspirational vision for your business. It defines the ideal direction you’re aiming for but it’s not influencing your day-to-day or, potentially, even your monthly decision making. 

• Are long-term business plans a waste of time?

No one knows the future. We’re all just taking the information that we have available today and making our best guesses about the future. Sometimes trends in a market are pretty clear and your guesses will be well-founded. Other times, you’re trying to look around a corner and hoping that your intuition about what comes next is correct.

Now, I’m not saying that thinking about the future is a waste of time. Entrepreneurs are always thinking about the future. They have to have some degree of faith and certainty about what customers are going to want in the future. Successful entrepreneurs do actually predict the future — they know what customers are going to want and when they’re going to want it.

Entrepreneurship is unpredictable 

Successful entrepreneurs are also often wrong. They make mistakes just like the rest of us. The difference between successful entrepreneurs and everyone else is that they don’t let mistakes slow them down. They learn from mistakes, adjust and try again. And again. And again. It’s not about being right all the time; it’s about having the perseverance to keep trying until you get it right. For example, James Dyson, inventor of the iconic vacuum cleaner, tried out 5,126 prototypes of his invention before he found a design that worked.

So, if thinking about the future isn’t a waste of time, why are 5-year business plans a waste of time? They’re a waste of time because they typically follow the same format as a traditional business plan, where you are asked to project sales, expenses, and cash flow 5 and 10 years into the future. 

Let’s be real. Sales and expense projections that far into the future are just wild guesses, especially for startups and new businesses. They’re guaranteed to be wrong and can’t be used for anything. You can’t (and shouldn’t) make decisions based on these guesses. They’re just fantasy. You hope you achieve massive year-over-year growth in sales, but there’s no guarantee that’s going to happen. And, you shouldn’t make significant spending decisions today based on the hope of massive sales 10 years from now.

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• Why write a long-term business plan?

So, what is the purpose of outlining a long-term plan? Here are a few key reasons why it’s still valuable to consider the future of your business without getting bogged down by the details.

Showcase your vision for investors

First, and especially important if you are raising money from investors, is your vision. Investors will want to know not only where you plan on being in a year, but where the business will be in five years. Do you anticipate launching new products or services? Will you expand internationally? Or will you find new markets to grow into? 

Set long-term goals for your business

Second, you’ll want to establish goals for yourself and your team. What kinds of high-level sales targets do you hope to achieve? How big is your company going to get overtime? These goals can be used to motivate your team and even help in the hiring process as you get up and running.

That said, you don’t want to overinvest in fleshing out all the details of a long-range plan. You don’t need to figure out exactly how your expansion will work years from now or exactly how much you’ll spend on office supplies five years from now. That’s really just a waste of time.

Instead, for long-range planning, think in broad terms. A good planning process means that you’re constantly revising and refining your business plan. You’ll add more specifics as you go, creating a detailed plan for the next 6-12 months and a broader, vague plan for the long term.

You have a long development time

Businesses with extremely long research and development timelines do make spending decisions now based on the hope of results years from now. For example, the pharmaceutical industry and medical device industry have to make these bets all the time. The R&D required to take a concept from idea to proven product with regulatory approval can take years for these industries, so long-range planning in these cases is a must. A handful of other industries also have similar development timelines, but these are the exceptions, not the rule.

Your business is well-established and predictable 

Long-term, detailed planning can make more sense for businesses that are extremely well established and have long histories of consistent sales and expenses with predictable growth. But, even for those businesses, predictability means quite the opposite of stability. The chances that you’ll be disrupted in the marketplace by a new company, or the changing needs and desires of your customers, is extremely high. So, most likely, those long-range predictions of sales and profits are pretty useless.

• What a 5-year plan should look like

With the exception of R&D-heavy businesses, most 5-year business plans should be more like vision statements than traditional business plans. They should explain your vision for the future, but skip the details of detailed sales projections and expense budgets. 

Your vision for your business should explain the types of products and services that you hope to offer in the future and the types of customers that you hope to serve. Your plan should outline who you plan to serve now and how you plan to expand if you are successful.

This kind of future vision creates a strategic roadmap. It’s not a fully detailed plan with sales forecasts and expense budgets, but a plan for getting started and then growing over time to reach your final destination.

For example, here’s a short-form version of what a long-term plan for Nike might have looked like if one had been written in the 1960s:

Nike will start by developing high-end track shoes for elite athletes. We’ll start with a focus on the North West of the US, but expand nationally as we develop brand recognition among track and field athletes. We will use sponsored athletes to spread the word about the quality and performance of our shoes. Once we have success in the track & field market segment, we believe that we will be able to successfully expand both beyond the US market and also branch out into other sports, with an initial focus on basketball.

Leadership and brand awareness in a sport such as basketball will enable us to cross over from the athlete market into the consumer market. This will lead to significant business growth in the consumer segment and allow for expansion into additional sports, fashion, and casual markets in addition to building a strong apparel brand.

Interestingly enough, Nike (to my knowledge) never wrote out a long-range business plan. They developed their plans as they grew, building the proverbial airplane as it took off.

But, if you have this kind of vision for your business, it’s useful to articulate it. Your employees will want to know what your vision is and your investors will want to know as well. They want to know that you, as an entrepreneur, are looking beyond tomorrow and into the future months and years ahead.

• How to write a five-year business plan

Writing out your long-term vision for your business is a useful exercise. It can bring a sense of stability and solidify key performance indicators and broad milestones that drive your business. 

Developing a long-range business plan is really just an extension of your regular business planning process. A typical business plan covers the next one to three years, documenting your target market, marketing strategy, and product or service offerings for that time period. 

A five-year plan expands off of that initial strategy and discusses what your business might do in the years to come. However, as I’ve mentioned before, creating a fully detailed five-year business plan will be a waste of time. 

Here’s a quick guide to writing a business plan that looks further into the future without wasting your time:

1. Develop your one-page plan

As with all business planning, we recommend that you start with a one-page business plan. It provides a snapshot of what you’re hoping to achieve in the immediate term by outlining your core business strategy, target market, and business model.

A one-page plan is the foundation of all other planning because it’s the document that you’ll keep the most current. It’s also the easiest to update and share with business partners. You will typically highlight up to three years of revenue and profit goals as well as milestones that you hope to achieve in the near term.

Check out our guide to building your one-page plan and download a free template to get started.

2. Determine if you need a traditional business plan

Unlike a one-page business plan, a traditional business plan is more detailed and is typically written in long-form prose. A traditional business plan is usually 10-20 pages long and contains details about your product or service, summaries of the market research that you’ve conducted, and details about your competition. Read our complete guide to writing a business plan .

Companies that write traditional business plans typically have a “business plan event” where a complete business plan is required. Business plan events are usually part of the fundraising process. During fundraising, lenders and investors may ask to see a detailed plan and it’s important to be ready if that request comes up. 

But there are other good reasons to write a detailed business plan. A detailed plan forces you to think through the details of your business and how, exactly, you’re going to build your business. Detailed plans encourage you to think through your business strategy, your target market, and your competition carefully. A good business plan ensures that your strategy is complete and fleshed out, not just a collection of vague ideas.

A traditional business plan is also a good foundation for a long-term business plan and I recommend that you expand your lean business plan into a complete business plan if you intend to create plans for more than three years into the future.

3. Develop long-term goals and growth targets

As you work on your business plan, you’ll need to think about where you want to be in 5+ years. A good exercise is to envision what your business will look like. How many employees will you have? How many locations will you serve? Will you introduce new products and services? 

When you’ve envisioned where you want your business to be, it’s time to turn that vision into a set of goals that you’ll document in your business plan. Each section of your business plan will be expanded to highlight where you want to be in the future. For example, in your target market section, you will start by describing your initial target market. Then you’ll proceed to describe the markets that you hope to reach in 3-5 years.

To accompany your long-term goals, you’ll also need to establish revenue targets that you think you’ll need to meet to achieve your goals. It’s important to also think about the expenses you’re going to incur in order to grow your business. 

For long-range planning, I recommend thinking about your expenses in broad buckets such as “marketing” and “product development” without getting bogged down in too much detail. Think about what percentage of your sales you’ll spend on each of these broad buckets. For example, marketing spending might be 20% of sales. 

4. Develop a 3-5 year strategic plan

Your goals and growth targets are “what” you want to achieve. Your strategy is “how” you’re going to achieve it.

Use your business plan to document your strategy for growth. You might be expanding your product offering, expanding your market, or some combination of the two. You’ll need to think about exactly how this process will happen over the next 3-5 years. 

A good way to document your strategy is to use milestones. These are interim goals that you’ll set to mark your progress along the way to your larger goal. For example, you may have a goal to expand your business nationally from your initial regional presence. You probably won’t expand across the country all at once, though. Most likely, you’ll expand into certain regions one at a time and grow to have a national presence over time. Your strategy will be the order of the regions that you plan on expanding into and why you pick certain regions over others.

Your 3-5 year strategy may also include what’s called an “exit strategy”. This part of a business plan is often required if you’re raising money from investors. They’ll want to know how they’ll eventually get their money back. An “exit” can be the sale of your business or potentially going public. A typical exit strategy will identify potential acquirers for your business and will show that you’ve thought about how your business might be an attractive purchase.

5. Tie your long-term plan to your one-page plan

As your business grows, you can use your long-term business plan as your north star. Your guide for where you want to end up. Use those goals to steer your business in the right direction, making small course corrections as you need to. 

You’ll reflect those smaller course corrections in your one-page plan. Because it is a simple document and looks at the shorter term, it’s easier to update. The best way to do this is to set aside a small amount of time to review your plan once a month. You’ll review your financial forecast, your milestones, and your overall strategy. If things need to change, you can make those adjustments. Nothing ever goes exactly to plan, so it’s OK to make corrections as you go.

You may find that your long-term plan may also need corrections as you grow your business. You may learn things about your market that change your initial assumptions and impacts your long-range plan. This is perfectly normal. Once a quarter or so, zoom out and review your long-range plan. If you need to make corrections to your strategy and goals, that’s fine. Just keep your plan alive so that it gives you the guidance that you need over time. 

• Vision setting is the purpose of long-term planning

Part of what makes entrepreneurs special is that they have a vision. They have dreams for where they want their business to go. A 5-year business plan should be about documenting that vision for the future and how your business will capitalize on that vision.

So, if someone asks you for your 5-year business plan. Don’t scramble to put together a sales forecast and budget for 5 years from now. Your best guess today will be obsolete tomorrow. Instead, focus on your vision and communicate that. 

Explain where you think your business is going and what you think the market is going to be like 5 years from now. Explain what you think customers are going to want and where trends are headed and how you’re going to be there to sell the solution to the problems that exist in 5 and 10 years. Just skip the invented forecasts and fantasy budgets.

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

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How to Write a 5-Year Business Plan: A Guide to Creating a Good Business Future

Learning how to write an effective five-year business plan helps you manage, and optimize your business operations for the better.

Jenna Bunnell

Jenna Bunnell is the Director for Field and Strategic Events at Dialpad.

To run and grow a successful business, planning is crucial. 

A typical business plan covers the next one to three years and details your target audience, marketing strategy, and products or services for that time period. A five-year business plan expands on this premise, and predicts what your business might do in the next five years. 

Learning how to write an effective five-year business plan helps you manage, and optimize your business operations for the better. Without a firm business plan, you risk straying from your intended course. 

Establishing a long-term plan determines your business’s priorities and aspirations, including several important milestones. A long-term business ensures you are improving business time management skills. 

To get cracking with developing your ideal five-year business plan, follow this simple guide to success.  ​​​​​​​

Why Create a 5-Year Business Plan?

Suppose you implement a robust five-year business plan at some point in your business’s lifetime. In that case, it will provide valuable insight into how your business is likely to fare over the coming years. 

In addition to long-term business insights, your business plan helps with:

An important part of your business plan is thorough market research, and measuring what your competitors are doing. Conducting this analysis allows you to make strategic decisions about moving your business forward. 

Strategic Planning

The creation of your five-year business plan solidifies the ideas you have for your business, and what you need in place to see those ideas come to fruition. 

Partnerships

If you can envision future collaboration opportunities, your five-year business plan is a great resource for other companies to learn about your business, and decide if they want to go into partnership with you. 

A strategic five-year business plan helps you encourage data-driven business growth in the long-term, and assists with decisions about the company’s future. Businesses that create long-term business plans are good at strategic thinking and prepared for potential obstacles their companies may face. 

What Should a 5-Year Business Plan Include?

A traditional five-year business plan should include business strategies, financial projections, competitive analysis, SWOT analysis, and future roadmaps. In essence, your five-year business plan should detail your business's direction, what you think your industry will look like in five years, trend predictions, and how your business will solve your target audience’s problems.   

Your five-year business plan will probably include the following aspects; however, it may vary slightly from this outline:

• Executive Summary. A brief description of your business, and its goals. 
• Business Description. Where does your business operate, and what does it do?
• Management Team. The people who run your business.
• Products and Services. A description of your business’s offerings.  
• SWOT Analysis. Analysis of strengths, weaknesses, opportunities, and threats concerning your business. 
• Target Audience. Who buys from your business, and are there potential new audiences you want to reach?
• Competitive Analysis. Who are your competitors, and how does your business compare to them?
• Market Analysis. How does your business meet the needs of its customers?
• Marketing and Sales Plan. Plans for brand awareness, and increasing sales. 
• Financials. Profit and loss statements, and future financial projections. 
• Conclusion. An overall summary of your five-year business plan. 

How to Write a 5-Year Business Plan

Let’s look at the outline above in detail, to uncover what to include in each section. 

Executive Summary 

Write your executive summary with your business’s overview, and mission statement. Concise mission statements that reflect your business’s goals and objectives are ideal, such as these from famous brands:

“To connect the world’s professionals to make them more productive, and successful.” LinkedIn “To help people worldwide plan and have the perfect trip.” Trip Advisor 

Consider writing your business’s executive summary after completing the other sections, as this element of your plan should be a complete rundown of your business. 

Business Description

This section contains all the essential information about your business, including your goals, target customers, business structure, and future restructuring plans to align with objectives. Consider why your business exists, your hopes for your business’s future, and its values to fill out this section. 

Management Team

Include a brief description of your management team’s job responsibilities, skills, and how they fit into your business. Your team can act as your business’s USP, especially if they bring unique talents to the table. 

Products and Services

A detailed description of your business’s products and services, including benefits, features, and supplier information if relevant. List potential new services or products in the early planning stages, how much revenue you plan to make from them, and how they will serve your target audience. 

SWOT Analysis

Focus on your business’s strengths, weaknesses, opportunities, and potential threats. For example, strengths may include your business’s exemplary customer service. A weakness might be that you need to optimize resource scheduling . Opportunities are areas your business can explore to scale up, and threats can include opposition problems or changes in your industry. 

Target Audience

Describe your current target audience, and any potential new audiences your business plans to expand to reach. Segment your customers into demographics, behavior patterns, values, and level of education if appropriate to your business. Doing this helps readers of your five-year business plan further understand how your business plans to grow.  

Competitive Analysis

Your business plan should include information about who your competitors are, and, where your business sits compared to them. For example, SaaS businesses would conduct cloud call center software comparison research to understand the competitive landscape. Finish off with details about your competitors’ strengths, and weaknesses in this section. Competitive analysis helps you understand areas your business can win over your competitors. If their social media platforms show that their overall customer service is underperforming, you can make strides to elevate your customer service efforts, and overtake them in this area. 

Market Analysis

Research your market and write your findings, incorporating statistics, and relevant data. This area of your business plan should focus on where your business is positioned currently in the market, and your predictions for future market changes regarding your business’s strategies. Think about how big the current market is for your products or services, and this should create ideas for future product developments. 

Marketing and Sales Plan 

You need an overall plan for marketing your business’s offerings to your target audience. Include information about digital marketing plans, and opportunities to increase your brand’s reach. If you plan to explore the benefits of local phone numbers to level up your sales team’s capabilities, add this information as part of your marketing plan. 

Include details about your sales strategy, involving future staff required to meet your business’s goals. Information about sales targets is helpful in this section of your business plan.  

Financials 

Prepare a financial report demonstrating your business’s financial projections over the next five years. Your report must include anticipated revenue based on market, and competitor research. 

Conclusion 

Illustrate the key points within your five-year business plan in a neat summary. This section should reassure potential investors that your business is viable, and has solid plans for growth. 

Develop Long-term Growth Targets

While creating your five-year business plan, always have in mind where you envision your business in five years.

When writing your long-term business plan, the following questions are helpful:

• How many customers do you predict to gain in the next five years?
• What do you need to put in place to achieve that customer number?
• Do you need to consider shopify alternatives ?
• How much does your business need to earn in year three to be on track?
• Do you need to hire new staff members? If so, how many?
• Will you change your business location?
• Will you need to open up different locations for your business operations?
• Will you introduce new products or services?

Consider setting milestones for the course of your five-year business plan, as this approach is often easier to manage. 

Say your business plans to dabble in the affiliate marketing world. Investigate drop shipping vs affiliate marketing approaches to ascertain which marketing method is most beneficial for your business. Then set a milestone to join a set number of affiliate marketing programs by a specific date, review your results, and move upwards from there.  

Making a Good Business Future 

Your five-year business plan will require amendments over time. And that’s perfectly normal. As your business grows and changes, you’ll learn new things about your business’s industry, and need to alter your roadmap accordingly. 

An effective five-year business plan serves to convince investors that your business is worth investing in. It also ensures that your business moves in the right, and planned direction. 

By creating a five-year business plan now, your business stands the best chance of success for the next five years, and the future. 

About the author

Jenna Bunnell is the Director for Field and Strategic Events at Dialpad, an AI-incorporated cloud-hosted unified communications system that provides valuable call details for business owners and sales representatives. She is driven and passionate about communicating a brand’s design sensibility and visualizing how content can be presented in creative and comprehensive ways. Here is her  LinkedIn .

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The 6 Steps I Use to Create Five-Year Plans I Can Actually Stick To [+ Expert Tips]

Updated: August 02, 2024

Published: August 01, 2024

As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career.

I’ve also had lengthy internal monologues about whether I want to buy a house, the countries I want to travel to, and the mountains (literal and figurative) I want to climb.

However, a desire without a plan is just a dream. I want to make sure I make my long-term goals a reality. That’s why I love five-year plans. That’s enough time to take the steps to prepare for lofty accomplishments.

So, in this post, I’ll share my tips for creating five-year plans that you can actually stick to. I’ll also share examples of what these steps look like in practice. Let’s dive in.

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A five-year plan is an outline of professional and/or personal goals you want to reach within the next five years. It usually includes broad goals relating to career, relationships, health, and finances that are broken down into action items and milestones.

1. It can give you a fresh start.

Whether professional or personal, a five-year plan can serve as a reset for your life. Who doesn’t like a fresh start?

After all, that’s why New Year’s resolutions are so popular. They give us something to look forward to. There’s also something to be said about writing out a detailed plan. It can be a great motivator to put something in motion.

Personally, I’ve said countless times that I want to be fluent in Spanish. However, it's not until I write a detailed plan for how that will happen that it feels real.

2. It gives you clarity.

Sometimes, a path seems scarier than it actually is because we don’t know what it looks like.

Creating a plan is like pointing a flashlight on a dark road. A more accurate description is that it turns that dark, twisty road into a clear path forward. This doesn’t mean there won’t be any bumps in the road, but at least you’ll know exactly where you’ll land and how to get there.

For example, working for HubSpot was a longtime goal of mine. I took the time to assess why I wanted to work for the company — the great culture and renowned blog pulled me in. Then, I made a plan on how to get here. I started by taking Academy classes and networking.

I never knew if my plan would work out precisely, but I did have time for introspection, giving me clarity on why I liked a company.

3. It serves as a reminder of what’s at stake.

In your daily life, it can be easy to forget that every day, we’re shaping our future. The decisions we make today affect what our lives will look like years from now. Having a visual reminder of this can keep you focused on your goals.

For example, I spoke to my colleague, Kaitlin Milliken about five-year goals she has had. She mentioned that she wanted to see the Philippines and explore the country her family immigrated from.

“When I first made the decision, I was still in college and didn’t have the money or time to make that trip,” Milliken says. “That goal was a great motivator for a lot of smaller choices, like saving, being smart with my vacation time, and making the space to plan the trip.”

4. It helps with professional development.

Having a five-year plan encourages you to think about and plan for the necessary skills and knowledge you will need in the future. This can guide your professional development journey and activities, such as training, education, or gaining specific experiences.

If you need a plan designed to help you with this, grab HubSpot’s free professional development plan to help you understand where you’re at, where you want to go, and how you’ll get there.

5. It helps with risk management and mitigation

If you’re a business owner, having a five-year business plan can help you manage and mitigate risks as much as possible.

By forecasting potential challenges and market changes over a five-year period, you can develop and implement contingency plans, diversify your income streams, adjust your business model in response to market demands, and maintain financial stability.

A five-year business plan makes it easier for you to navigate through potential pitfalls more effectively and sustain growth even in fluctuating economic conditions.

Before you get started with your plan, there are a few things you’ll need to figure out ahead of time.

1. Areas of Focus

Your five-year plan can cover various areas from education, career development, finance, hobbies, or even health. It’s up to you. Don’t feel stuck having to stick to one category and choose the ones that best interest you and fit your needs.

For example, one of my goals is to learn a second language, specifically Spanish. This is a personal goal for me that’s right at the intersection of education and my hobbies.

Putting down your values in writing will help you discover your “why” (more on that later). This step will also help you narrow down what’s most important to you and shape the goals you set for yourself.

Why do I want to learn Spanish? Well, it’s a super helpful language to know if you live in the U.S. Beyond that, I really want to travel throughout Spain. Being fluent in the language would help me better connect with people throughout my journey.

3. Goal Path

Your five-year plan is only as successful as the effort put into creating it. To create a viable plan, it has to be actionable. Once you’ve got an idea of the goals you’d like to include, start researching the path to attaining them.

For example, if you’d like to set a career goal to become a marketing director, start looking at the steps and credentials required. Do you need to skill up? Is there a pathway at your current job? Doing some initial research will set you up for success.

Learning a language involves lots of steps. I decided to buy a few language textbooks and download Duolingo on my phone. Beyond that, I’m researching if there are local classes in my area that I can sign up for. A structured classroom setting can often be helpful for adults learning a second language.

4. HARD Goals

Tackling heartfelt, animated, required, and difficult (HARD) goals can be a rewarding but challenging part of a five-year plan. These types of goals will push you out of your comfort zone and help you achieve things you didn’t think were possible before. Think of these goals as highly ambitious but achievable with a five-year timeline.

Think of HARD goals this way:

• Heartfelt — what reasons are behind achieving this goal?
• Animated — what gets you excited about achieving this goal? Get specific.
• Required — what is it going to take to achieve this goal? What will you need to accomplish in six months to a year to stay on track?
• Difficult — what skills will you need to accomplish this goal, and how will you obtain them?

Let’s apply this to my desire to learn Spanish:

• Heartfelt — I want to learn Spanish so I can communicate with folks who may not be fluent in English and so I can travel to Spanish-speaking countries.
• Animated — the idea of visiting Spain and speaking with the locals gets me excited to learn.
• Required — I know that finding a local Spanish class will help me stay on track and develop a basic understanding of the language. Beyond that, I want to practice every day.
• Difficult — I need to know a substantial number of vocabulary words to become fluent. I will spend time drilling flashcards every day to help me learn more helpful verbs and nouns.

Now that we’ve covered the groundwork, we’ve got more tips to help you create a five-year plan that keeps you motivated and inspired.

If creating a plan from scratch makes your eyes glaze over, check out these tips to help you start getting some ideas on paper. I also asked Kaitlin Milliken, a senior program manager at HubSpot, to share how these tips help her shape her five-year plans.

1. Give yourself space to brainstorm.

To help you focus better when creating your plan, do a bit of pre-work.

Give yourself time to really think about what you’d like to accomplish and the things that are most important to you. For example, you could write out a list of potential goals or ideas and rank them in order of importance, including notes about why they are important.

Milliken often works through this exercise. This helps her decide what she wants to work on, which goals can be accomplished quickly, and which are most complicated and need to be a part of her five-year plan.

“I always start broad. I sit down with a note book and write out what I want to accomplish — totally blue sky. I can organize and narrow this list down later,” she says.

2. Consider separating long-term and short-term goals.

Once you’ve jotted down some goals, decide which are better suited for short or long-term ones.

Completely paying off debt might be a long-term goal, but deciding which debt to tackle first could be a short-term goal. It may also help to divide them up into a 30-60-90 day plan to help best set a timeline.

I asked Milliken how she decides which goals fall into each category. For example, Milliken says she wants to run a half marathon. However, that’s a goal she can work toward in a year.

In contrast, “I want to learn Tagalog — a language I don’t have a background in — and to build the program I run at work to support different departments at HubSpot. These are loftier goals that fit better in a five-year timespan,” she says.

3. Break down annual goals into monthly ones.

Tackling lofty goals can be overwhelming. This is why it’s important to break them down into smaller tasks that are manageable so you don’t get discouraged along the way. Let’s say you want to save $10,000 in a year. You can break that amount down into a recurring monthly payment of $833 or even split it into smaller weekly payments.

Milliken told me that she starts off each year with a lofty set of goals — like writing a few short stories, saving a certain amount of money, and getting a promotion at work.

From there, she decides which goal posts she needs throughout the year to check her progress. For example, she’ll set a savings goal every month.

“I also check in on my long-term goals every six months. Am I spending enough time on professional development to build my leadership skills? Am I on track to manage a team within the next five years?” Milliken explains.

4. Find an accountability partner.

Sometimes, life gets in the way and throws us curve balls — greatly impacting our ability to stay motivated and consistent. Having an accountability partner can help you stay on track.

This could be someone you check in with monthly, a close friend, a family member, or a mentor. Whoever you choose, just make sure it’s someone who will keep you honest. Perhaps they’ll even have their own five-year plan, and you can take this journey together.

“No matter the goal, I tell my best friend Meg. She encourages me to put in the time, celebrates my wins, and is the perfect accountability partner,” Milliken says. “If you’re looking to find your own accountability partner, you’ll want someone who can both keep you on track and be happy for you when you reach your goals.”

5. Don’t be afraid to make adjustments.

Remember that your five-year plan is yours. You can make adjustments as you see fit once you start tracking your progress. If your priorities change, update your plan.

Milliken says her first job out of school was in journalism, so her initial five-year plan for her career focused on being a great reporter. However, “as I worked in the field, I discovered that I loved editing and working with other people,” she says. “I adapted my goals to reflect those new discoveries.”

Milliken notes that her five-year plan changed from working for a top newspaper to finding a role that allows her to work with writers, giving them feedback for improving their work.

If you‘re ready to create your own five-year plan, we’ve got you covered.

HubSpot created the following five-year plan template for you to download.

In it, you'll find a short and long version, both designed to help you break down your plan into actionable goals for each year.

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[Updated 2023] How to Write a Five Year Business Plan [Best Templates Included]

Smriti Srivastava

Achieving a set of goals is challenging.

Maintaining the motivation and productivity to achieve business goals is even harder.

In the words of Yogi Berra, a big-league baseball player-turned-manager, “Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones, and have a strategy in place to set yourself up for success.”

This is why everyone in the industry — from an interviewer looking to hire top talent to an entrepreneur who accomplishes goals systematically — splits their business plan into five years. A five-year business plan not only extends a generous period to attain the set targets but at the same time keeps everyone on their toes, removing procrastination.

But writing a five-year business plan can get tedious, messy, and, sometimes, take forever to hit the right spot.

Therefore, this blog will cover the essential steps to help you write a tremendous five-year business plan.

Chronology of writing a spectacular five-year business plan

It is quite simple. You cannot achieve something great when you don’t know your priorities, objectives, ways, and timeframe to achieve those targets. It is essential to build a five-year plan for your business as well as the outcomes and expectations related to it.

But where do you start?

Here are the five sections you must include in your plan:

#1 A clear company introduction

A brief yet effective overview of your business, its market, team structure, roles and responsibilities, company offerings, and value proposition builds the foundation for your future endeavors. You use a company overview to set the right tone at the beginning of your business plan, as it serves as the base and a direction for your audience.

Related read: How to Create an Attention-Grabbing Company Introduction Slide in 10 Minutes

#2 vision and mission statement.

You have to ensure your employees, stakeholders, investors, and potential clients understand what your company is all about and what you stand for. Your vision and mission statement helps you with it. It enlightens the audience about your future plans - where you see your company in five years and the results you will work to achieve.

Related read: Top 10 Mission and Vision Statement Templates to Guide Your Organizational Culture

#3 target market and branding.

State who your company is looking to serve and why. Provide clarity on your target market based on psychographics and demographics. And do not forget to mention the size of your target market. You have to create a framework for making your brand visible exponentially and simultaneously create a lead generation and conversion strategy.

Related read: Top 30 PowerPoint Templates to Analyze Dominant Market Drivers

#4 product overview.

Set clear priorities based on the distinction between your primary and secondary products. You need to connect your branding around the product or service core to your company. This categorization will help you establish the revenue your products generate and the impacts they create. Further, it will help modify your plans accordingly.

Related read: Top 10 One-Page Product Overview PowerPoint Templates to Drive Sales

#5 swot analysis.

Measuring your strengths, weaknesses, opportunities, and threats in the industry can help you successfully dominate the market. Therefore, your five-year business plan must include regular and timely analysis of all your business operations. There is no better way to meet targets than keeping a check on one’s activities. It will help you focus on the proprietary system of your company.

Related read: Top 50 SWOT Analysis PowerPoint Templates Used by Professionals Worldwide

Templates to nail your business plan.

Often we have countless ideas to plan our way to a successful business. But as the day-to-day grind starts, it is easy to get distracted from the end goal and stray from the path leading to our intent. We look for a north star to point us directly to our mission. So we decided to make your life a bit easier by providing our readymade and editable five-year business plan templates. You can access them below. Dive in!

Template 1: Five Year Business Plan Roadmap Template

Help your team stay on track with your future business ambitions by taking the assistance of our invigorating PowerPoint template. This content-ready template helps you visualize your work plan and present your vision impactfully. You just need to click the download link to start customizing it.

Download this template

Template 2: Key Poniters for Five Year Business Plan

Use this business plan template that includes vital pointers such as setting clear goals and objectives, conducting market research and competitor analysis, developing a comprehensive marketing strategy, creating financial projections, and establishing a system for measuring progress and adjusting your plan accordingly. By following a structured template and considering these essential elements, you can create a plan that sets your organization up for long-term success.

Template 3: Five Year Roadmap Timeline for Business Plan

Employ this professionally curated template to improve the success rate of your business. This template helps you track the progress of all your operational activities without any hassle. Also, our color-coded template makes it easy to comprehend and follow. So download this adaptable template to start adding your data effortlessly.

Template 4: Five-Year Business Plan Roadmap with Operations and Functions

You can utilize this template to articulate the workflow of your organization smoothly. This template allows you to write an attractive executive summary of your business operations and functions. Download the template and start assembling your key milestones immediately. Click the link below!

Template 5: Five Year Milestones Template

Outline the timeline for achieving future goals with the help of this template. Our experts have designed this PowerPoint template to help you summarize your vision, mission, targets, and timeframe in an easily accessible format. Grasp the attention of your employees and stakeholders right away by downloading this template.

Template 6: Five-Year Roadmap for Business Planning

A comprehensive plan of action displays confidence and foresightedness. Therefore, we have curated this content-specific template to help you create a strategic roadmap for your business goals. This template distributes the target phases based on yearly milestones, thereby making it easily understandable. Grab it now!

Template 7: Five Year Business Plan with Roadmap

Take your business to the next level with this five-year business roadmap with checkpoints. It includes sections for sales, product, operations,  and targets set for different team members. It also includes timelines and checkpoints for processes and activities. Download this editable PowerPoint Slide now to streamline your business alignment.

Template 8: Five Year Business Plan With Financial Projection

Make your future financial outcomes expectations loud and clear by using this PowerPoint template. Represent your business planning elements creatively by employing this template. You can even highlight your company’s ongoing functions and practices in a structured way with the assistance of our entirely adaptable PPT template.

Template 9: Five Year Business Plan Implementation Roadmap

The success rate of business plans hugely depends on the plan of action, and this editable five years roadmap of the organization rightly serves the purpose. Encapsulate all the information related to the project in a well-structured manner to obtain maximum efficiency by incorporating this stunning PowerPoint slide. State the critical deliverable, steps involved, time frame, workforce allocation, and lots more in an easy-to-understand manner by utilizing this pre-designed roadmap layout. Download now!

Template 10: Five Year Business Plan with Risk Status

Select this PowerPoint template to predict your future growth. Using this PPT template, you can assess potential risks that can stunt your business development in the coming years. Revamp your venture by utilizing this template as a guiding star. Download it and start with your strategic planning right away!

Having a strategic roadmap for handling your business operations and objectives is the only way to go. You cannot expect high profit and returns on investment without having a clear outline for the next five years of your business. With our stunning business plan ppt templates, you will definitely look confident, assertive, reliable, and foresighted.

FAQs on Five-Year Business Plan

How to write a five year business plan.

Here are some key steps to consider when writing your plan:

Define your mission and vision: Start by articulating your organization's purpose and long-term goals.

Conduct market research : Analyze your industry, identify trends, and understand your target audience.

Evaluate your competition: Analyze your competitors' strengths and weaknesses, and determine how you can differentiate yourself in the marketplace.

Develop a marketing and sales strategy: Outline how you will reach and engage with your target audience and define your pricing strategy.

Create financial projections: Develop a comprehensive financial model that includes revenue and expense projections, as well as cash flow analysis.

Establish a system for measuring progress: Determine key performance indicators (KPIs) that will help you track progress towards your goals, and create a plan for reviewing and updating your plan on a regular basis.

What is a good 5-year business plan?

A good 5-year business plan is a comprehensive document that outlines an organization's strategy for achieving its long-term goals. Here are some key elements to include in a good 5-year business plan:

Executive summary: Provide an overview of your organization's mission, vision, and goals, as well as a summary of the key elements of your plan.

Market analysis: Conduct thorough research to understand your industry, target audience, and competition.

Marketing and sales strategy: Outline how you will reach and engage with your target audience, and define your pricing strategy.

Financial projections: Develop a comprehensive financial model that includes revenue and expense projections, as well as cash flow analysis.

Organizational structure: Outline the roles and responsibilities of key personnel, and describe how your organization will be structured to achieve its goals.

Risk management: Identify potential risks and develop strategies to mitigate them.

Performance metrics: Determine key performance indicators (KPIs) that will help you track progress towards your goals, and create a plan for reviewing and updating your plan on a regular basis.

Related posts:

5 essential tips to develop a solid 5-year business plan.

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How to Create a 5-Year Business Plan in 8 Easy Steps

• March 11, 2024

12 Min Read

As an entrepreneur or a business owner, you know it can be challenging enough to predict business growth for the long term. And the business decisions you make today will shape your company’s future.

Well, having a strategic plan for the next three or even five years will guide you toward long-term business goals and increase the potential for success.

So, why take a chance? Keep a solid five-year business plan with you!

Need help writing a business plan from scratch? Don’t worry;  we’re here to support you with our 5-year business plan template .

This will help you learn more about the business plan for 5 years and what components you should include in it. Also, it allows you to organize ideas, set realistic growth targets, and refine your business strategy that will attract investors.

Sounds good, right? Let’s get started.

Free 5-Year Business Plan Template

Download our 5-year business plan template now and start planning with ease.

What is a 5 Year Business Plan?

A 5-year business plan is a professional document that serves as a strategic roadmap for your company’s future. It outlines business goals, strategies, financial projections, and growth plans for the next five years. 

It helps you set clear objectives, define target customers, allocate resources effectively, mitigate risks, adapt to changing market conditions, and make informed decisions.

Ultimately, a well-developed 5-year plan keeps you on track and drives sustainable growth and profitability over the specified timeframe.

Why do you need a 5 year business plan?

Writing a solid business plan is one of the most important aspects of your entrepreneurial journey.

A 5-year business plan gives you a structural framework to think strategically about your company’s plans over the next few years. It helps you organize your business idea and guide your strategic decision-making.

The following are a few key reasons why it’s valuable to have a 5-year business plan:

Highlight your long-term vision

A 5-year plan helps you articulate your long-term vision and define a set of strategic goals for your business over the next five years. This will allow you to stay focused on your objectives and make smart decisions to navigate the complexities of your business environment.

Build investor confidence

If you’re looking for investors or stakeholders to fund your business expansion, a well-written 5-year plan is necessary. It demonstrates your commitment to long-term growth and assures investors that your business will make profits. So, this will increase their confidence and belief in your long-term strategy.

Mitigate potential risks

Analyzing and identifying potential risks is the key aspect of any business. So, an actionable plan helps you develop strategies to mitigate those risks and ensure your business continuity. If there is economic volatility, regulatory transitions, or technical disruptions, a 5-year business plan helps you anticipate and prepare for business challenges.

Promote strategic planning

A good 5-year business plan enables you to think about the business and how to attain sustainable growth and success over the next few years. It also helps you make strategic hiring decisions and anticipate future staffing needs. By identifying market trends, competitors, and internal capabilities, you can enhance strategies to capitalize on opportunities and reduce potential risks.

Now that you know why a business plan is necessary, it’s time to understand what to include in a detailed 5-year plan.

What to include in your detailed five-year business plan

1. executive summary.

An executive summary is a brief introduction to your 5-year business plan and summarizes each component you mentioned in the document.

Though it is the first section, it is written in the last, since it provides a high-level overview of the complete business plan.

The executive summary is the introductory section of the plan, so its primary goal is to quickly attract readers and convince them to delve further into the rest of the plan.

Here are a few details you may consider including in your executive summary:

• A quick overview of your business idea and objectives
• Your company’s mission and vision statements
• Industry analysis and market research
• Sales and marketing plan
• Key performance indicators
• Introduction of your management team
• Financial forecasts for the next five years

Remember that you keep your summary simple, concise, and compelling enough to build investors or readers trust.

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2. Business Overview

As its name indicates, the business overview section provides a detailed description of your company. It covers all the essential information, from a business idea to its long-term goals.

Since you’ll give a brief company description in the executive summary, this chapter would be an expansion on it, providing an in-depth understanding of your business.

So, this section makes it easier for readers or potential business partners to quickly understand and confirm the nature of your business, such as what your company does, who the potential customers are, and how you plan to reach your objectives.

You may include all the following crucial elements in this section:

• The type of small business you operate
• A brief history or background details of your business
• Achievements or milestones you’ve achieved
• Business legal structure(s-corp, LLC, sole proprietorship, etc.)
• Mission statement
• Short-term goals and long-term objectives

3. Market Analysis

Industry analysis and market research is a detailed breakdown of the external business environment. It provides a thorough understanding of the specific industry or sector in which your business will operate.

This section helps your readers or potential investors to easily understand the broader industry, target customers, emerging trends, and market demands.

Apart from that, it helps you and your team to analyze and identify the untapped key areas in the market and develop strategies to stand out from the competitors.

Here are some specific details you may include:

• Market size and growth potential
• Target market
• Ideal customers, along with their preferences and buying habits
• Competitors’ research and SWOT analysis
• Industry trends
• Regulatory environment

4. Product and Services

In the product and services section, you may provide details of your product or service range, main features, pricing, and more. It helps you demonstrate the current capabilities of your business and highlight the USPs.

So, you may consider adding the below points in this section:

• Product/service description
• Pricing details
• Quality standards
• Future product development plan

While you’re planning how to start your own business, you have to explore the market and determine how your offerings will encounter customer problems and satisfy their needs better than competitors.

5. Sales and Marketing Strategies

Your sales and marketing plan outlines the strategies you’ll use to reach the target audience and how you’ll bring more customers by promoting your products/services to them.

A well-written marketing plan will encourage you to create effective campaigns and simplify your marketing efforts while maintaining the marketing budget and maximizing return on investment.

Thus, you may describe a list of sales strategies and promotional tactics to attract new customers and retain existing ones.

Here’s a list of key components you may include in this section:

• Target audience
• Marketing strategy
• Sales approach
• Sales and marketing goals
• Customer retention program

6. Operations Plan

As you’ve mentioned your business goals in the previous sections, now it’s time to define how you’ll meet those goals.

In your operations plan, you’ll need to outline all the details of everyday business operations and activities. This will help you and your team to define responsibilities, daily tasks, and short-term goals you plan to achieve, keeping track of your future goals.

Well, here is some distinct information you should include in the operations plan:

• Staffing and training
• Operational process
• Supply chain & Inventory management
• Facilities and equipment

Note that your operations plan is a living document, you may adjust and update it as needed.

7. Management Team

A well-trained and experienced management team is crucial for driving your business ahead.

So, highlight your business owners and key executives in this section, along with their roles & responsibilities, educational qualifications, industry experience, and how you plan to compensate them.

It allows readers to easily understand your management team’s background, skills, and expertise that help you grow your company and make informed business decisions.

The following information you may consider including in the management team section:

• Company owner profile
• Resume-styled summary of key members
• Organizational structure
• Compensation plan
• Advisory board members

8. 5-year Financial Projections

A financial plan is the most crucial aspect of your five-year business plan, as potential investors or lenders want to know more about your business profit margins.

It provides a detailed blueprint of your business’s 5-year financial reports broken out both monthly or quarterly for the first year of operation and then annually.

While creating an in-depth financial plan for the next 5-years, you’ll need to highlight all the below factors:

• Revenue forecast
• Cost estimates
• Profitability analysis
• Cash flow projections
• Break-even analysis
• Business ratios

In addition to that, if you’re seeking funding or investors, you will need to summarize exactly how much money you need, how you plan to use these funds, and how you pay it back.

Well, having realistic financial forecasts at your hand can help you evaluate your business’s financial health and growth potential in the long run.

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Tips for creating a five-year business plan

Now that you understand what to include in a business plan, it’s time to consider how you’ll actually create the document. Here are some tips for drafting a comprehensive five-year business plan.

This will help you prepare a business plan that serves its purpose and can be an easy reference for the years ahead.

Conduct thorough analysis

Conduct a thorough analysis of the market, competition, internal capabilities, and the current financial situation of your business before you finalize your five-year plan. Also, identify your strengths and address weaknesses. This helps you pinpoint potential risks and opportunities that impact your business and strategic decisions for the next few years.

Set realistic financial goals

While setting your business objectives, it’s important to define specific, measurable, and achievable goals that you can accomplish in the years ahead. Try to consider a few factors, such as marker conditions, emerging trends, and your business capabilities when setting revenue targets, profit margins, and other financial milestones. This will help you stay focused and motivated.

Demonstrate the potential for ROI

A 5-year plan should effectively show the investors and stakeholders that your business has the potential for return on investment(ROI). It will help you outline how your strategic initiatives will generate revenue and profitability over the next five years. So you can provide a clear opportunity for investment and support.

Develop contingency plans

Developing a contingency plan is crucial for the potential challenges that may arise over the next few years. You can consider several factors like economic downturns, supply chain disruptions, regulatory changes, or other unforeseen events. This will mitigate the impact of these risks and ensure that your business runs smoothly even in challenging circumstances.

Ensure clear communicate

A detailed five-year plan allows entrepreneurs and business owners to clearly communicate their business goals, milestones, and strategies. So this will be easy to understand for all the stakeholders, including potential partners, investors, and employees. You can also use charts, graphs, and visuals to share intricate details and make your plan more compelling.

Review and update regularly

Once you have crafted your entire business plan, you should regularly schedule reviews to assess progress, update assumptions, and update strategies as needed. Since the business plan is a living document, it evolves over time based on new facts or varying business environments. By revising and updating your plan, you make sure that it will remain relevant and effective.

So, try to keep in mind these few factors while creating a 5-year plan. Now, let’s move forward and explore several types of business plan templates.

Examples of 5-year business plan templates

As there are several types of 5-year business plan templates available, no two business owners build the same 5-year plans.

This is so because the business plan template that works best for your company depends on the age of your business, objectives, and the purpose behind using the plan.

Here are a few examples that are tailored to different aspects of business planning:

Traditional 5-year business plan template

This kind of business plan template follows the standard format as you establish a new business or startup, define the target audience, and market your products/services. It includes lengthy sections about company overview, market analysis, marketing and sales strategies, or financial forecasting. So, this will provide a detailed plan for your business over the next 5 years.

Strategic plan for growth and expansion

When you’ve been running the business for a few years and thinking about expansion or growth, a strategic growth plan might be your choice. It will help you approach your growth strategically and provide the best opportunities to identify risks and techniques to mitigate them. So, this type of template helps align your business activities with long-term objectives.

Simple one-page plan

As the name suggests, it is a single-page business plan that helps you provide a high-level overview of your business to the partners, investors, or suppliers. Since it is shorter in length, it highlights the most crucial points, and even writing a one-page business plan can be much simpler and quicker compared to the traditional business plan.

Start preparing your business plan

Finally, with the help of details and resources provided in this guide, you’re well-equipped to start an exciting journey of preparing a successful 5-year business plan.

Whether you’re an experienced entrepreneur or a new business owner, you can consider using a business plan app like Upmetrics to streamline your business planning approach.

Upmetrics is a user-friendly platform that provides easy-to-follow guides, 400+ business plan examples, and AI support to create an actionable plan in manageable steps. It also helps you develop realistic financial projections if needed or when you feel stuck with a financial plan.

So, start writing your plan today and bring your vision to life!

Make your plan in half the time & twice the impact with Upmetrics

Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.

Frequently Asked Questions

Is it good to make a 5 year plan.

Creating a 5-year or long-term plan is highly beneficial for your businesses. It helps you set clear goals, anticipate potential risks & challenges, develop realistic financial outlook, demonstrate growth potential to investors, and build their confidence. So, it guides you in the right direction to attain sustainable growth and success over the long term. 

How much detail should I include in the financial projections?

The following are a few key elements that you need to include in your financial projections:

• Sales forecast
• Expenses budget
• Cash flow statement
• Profit and loss statement (Income statement)
• Balance sheet

How long should my 5-year business plan be?

The length of a 5-year business plan typically ranges from 15-35 pages and beyond as it depends on your purpose, business concept, objectives, resources you plan to use, and the strategies you will need to achieve your business goals.

Can I write a business plan myself?

Of course, you can write your business plan by yourself. If you are new to the planning process, you may get help from various resources available. You may consider including business plan software, online guides, templates, strategic planning sessions, and professional writers.

What's the best way to format my 5-year plan?

The best way to format your 5-year plan depends on your specific needs, target market, and business strategy. You may follow the below guidelines to create a professional-looking business plan:

• Write a compelling executive summary
• Provide a detailed company overview
• Conduct thorough market and industry analysis
• Describe the products and services
• Outline sales and marketing strategy
• Summarize operations plan
• Introduce your management team
• Present 5-year financial forecast

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How do I create a five-year business plan?

A business plan helps leaders to step back and think carefully about the bigger picture.

This includes looking at the company's strengths and weaknesses, as well as the financial situation and resources available. It also encourages you to consider the long-term vision for your business: what does success look like?

A five-year business plan makes your business work more effectively and allows you to continually meet expectations. Don’t assume that business plans are just for startups or companies applying for loans either – they’re valuable for every business.

The benefits of creating a business plan

There are plenty of benefits when it comes to five-year plans.

Identify a long-term goal

A business plan forces you to settle on a direction and goal for your business, which is essential if you’re easily distracted by trends or new projects.

Once you’ve identified the direction you want to take, you’ll have a better idea of how strategically aligned your business is. Does your day-to-day activity match up with what you want to achieve?

Set priorities

You can’t do everything at once. A business plan ensures your time, effort and resources are best spent. When thinking about how to write a strategic plan, ensure you choose which tasks to prioritise and which tasks aren’t as essential as part of the process.

Once you understand your priorities, you can set objectives for the company based on these priorities.

Calculate your resources

Putting together a five-year business plan for a company helps to map out what you'll need in the next few years. While circumstances inevitably change over time, you’ll know roughly what resource is required to get projects successfully out of the door.

Spot potential problems

A business plan encourages you to take a critical look at the next steps you’ll take. That makes them useful for spotting any potential problems that could derail the business.

For example, you might find your financial projections are unrealistic or you haven’t factored in the budget you need for extra developers. It’s better to realise this now, rather than suddenly facing a blocker a year down the line.

How to write a strategic plan

There are seven main components of a business plan.

Executive summary

The executive summary provides an overview of your plan and business. Although it comes first, it’s best to write it last when you have a clearer idea of what you want to achieve.

Try to keep the executive summary to a single page. It should be a concise, accessible way for employees, advisers and investors to understand your business plan.

Company mission statement

You’re planning for your company’s future, so what better time to remind yourself of the reason why you started? The goals you set in your business plan should ultimately relate back to your mission statement.

SWOT analysis

A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis lets you analyse your company’s capabilities.

By identifying your strengths, you’ll know which areas of the business you can build on and which areas need improvement before you can progress.

For example, your strengths might be in your operational capabilities. You have an efficient service that customers rate highly and there’s plenty of opportunity for growth. However, your weaknesses are that your marketing team is inexperienced and your internet presence is minimal.

As a result of this SWOT analysis, your next steps could be:

• Hire a marketing manager with experience in your sector
• Research the resources needed to build a competitive online presence
• Strengthen your leadership team to prepare for growth

Setting goals

Having long-term goals is essential for businesses. If you don’t have an ambitious goal that excites you and drives your team forward, your business will stagnate.

The first step is to identify your five-year or long-term goals.

• Keep goals clear, simple and specific
• Think big – your long-term goals shouldn’t be something you can achieve in six months
• Make sure your goals tie back to your mission statement

Try to make your goals as specific as possible. For example, if it’s to increase your share of the market, ask yourself: by how much? The more specific you can be, the easier it will be to measure how much progress you’re making towards them.

Customer, industry and competitor analysis

By this point in your business plan, you will have established your strengths, areas for improvement and goals. But a business plan shouldn’t just focus on your company – you need to look at external factors that could affect you too.

Customer analysis

This component of your business plan looks at who your target customers are and where you’ll focus your marketing efforts. The more you know about your prospective customers, the higher your return on investment will be.

Even if you’ve been running your business for a while, bear in mind that the market is constantly changing and customers’ demands around speed and quality of service is increasing. Will your current marketing methods still be effective in five years? What other ways could you attract new customers?

Industry analysis

This section doesn’t have to be an exhaustive report on your market. But it is important to look at where it is likely to go in the future.

You need to ensure the market is growing and there are future opportunities in your current sector. If not, you might need to diversify your offering and look at new opportunities you could take.

Competitor analysis

Define your main competitors and list their strengths and weaknesses. Online reviews can help to give you a customer’s perspective.

This analysis determines your current competitive advantage and any areas you could build on.

Examples of competitor analysis questions include:

• What markets or market segments do your competitors work in?
• Why do customers buy from them?
• Is there a service that customers want from your competition that they don’t offer?

Summary of your team

Even with a comprehensive business plan in place for your company, you won’t achieve your goals if you don’t have the right people on board.

Provide a summary of your team, including brief bios of key members. Look in particular at their experience and skills to see where you might have gaps.

Can you accomplish your goals with your current team? Does your team have the relevant industry experience and background?

Financial projections

Financial projections are an essential component of your business plan because they help you decide the best opportunity to pursue. If you don’t analyse your future finances, you risk spending a year on a project and then running out of money.

This section will also help you clarify your goals and ensure they’re grounded in financial knowledge. For example, if your goal is to increase the number of first-time customers, look at how much it’ll cost you to reach your goal each month.

Try to roughly outline your annual projections over the next five years, but be prepared to come back to this section regularly. You can update it each month as you have more clarity and insight about what your business is spending.

Adapt if your business plan goes off course

Five-year plans rarely stay the same. You’ll need to continually reassess the components of your business plan in response to changing market conditions, staff and competition.

What matters most is how you adapt to unexpected challenges. If something comes up, be flexible and prepared to rework your plan. Don’t tie yourself to a goal if it’s no longer in your company’s best interests.

Fourth-generation family business H.Forman & Son faced a series of disasters which turned their plans upside down. The first was a factory fire, then a local river flooded and left the building under a metre of water. The factory had to be rebuilt near the top of a hill, with extra fire safety precautions and three years’ business interruption insurance.

During tough times, owner Lance Forman recommends revisiting your business plan and deciding where your company goes next. Focusing on the future keeps him motivated, but he emphasises that business owners should be prepared for change.

“None of us know what’s around the corner. It doesn’t mean you shouldn’t have an idea of where you want to get to, but being too rigid is a mistake." Lance Forman, owner of H.Forman & Son

How to Write a 5-Year Business Plan

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A 5-year business plan will help you manage your company and seek loans or investment money. This term is familiar to most commercial loan officers and small business investors. Learning how to write an effective five year business plan helps you manage better and improves your chances of receiving the loans or investment dollars you need to succeed.

You should thoroughly understand business plan components and your company to complete a winning blueprint for success. Below are several points to consider when writing an effective 5-year business plan.

Design Your Strategic Plan

Design your strategic plan. Combine your goals with your vision for your company. Decide on the best strategies – e-commerce, retail locations, business-to-business, business-to-consumers or combinations thereof – to reach your business objectives. These will be the benchmarks for your five-year business plan

Prepare an Executive Summary

Prepare an executive summary. This section outlines your goals, objectives, strategies and your expertise in achieving the results you project. When seeking loans or investment, this is the most critical section of your business plan. You have limited time to impress a loan officer or investor, both of whom read many business plans daily. Make it brief, "hard hitting" and highly focused on achievement.

Introduce Your Management Team

Display the talent of your management team. Like a resume – only more interesting – management team biographies increase the credibility of your executive summary and all projections that follow. If you are a one-person management team, be sure to emphasize all your skills.

For example, if you are strong in technology and accounting, be sure to mention your marketing, customer relations and operations skills. If you're going to "outsource" these functions, explain how you plan to use other experts and whom you're considering.

Describe Products or Services

Describe the products or services you offer, in detail. In a five-year business plan, you should convince the reader that your products/services are marketable now and will continue to be popular in the coming years. Clearly state sound reasons that your products are currently viable and how you will react to future challenges in the market.

Create Financial Projections

Create financial projections for the next five years. Include income statements, balance sheets, and cash flow estimates. For years one and two, show Income and cash flow Statements on a monthly basis. You can use quarterly projections for years three through five. If your starting a small business, you can estimate your balance sheet on a semi-annual basis because you probably expect few major changes.

Things You Will Need

Valid business idea

Popular product or service

Calculator or PC

Accounting statement knowledge

Write a detailed "narrative" to explain and support your financial projections. Keep your plan thorough, but clear. Exotic, colorful graphs or other additions are unnecessary in most cases. Anticipate and prepare answers for questions that may come from readers. Spend more time researching and studying your market than writing the plan.

Don't fill your plan with unnecessary or subjective text or numbers. Readers want you to stay "on point" and focused. Never exaggerate or dramatically overestimate financial results. Your plan quickly loses credibility.

• Planware.org: Characteristics of Business Plans
• Forbes: trategic Plan Template: What To Include In Yours
• Stirling.gov.uk: Stirling Council Five-year Business Plan
• Business Plan Checklist
• Write a detailed "narrative" to explain and support your financial projections.
• Keep your plan thorough, but clear. Exotic, colorful graphs or other additions are unnecessary in most cases.
• Anticipate and prepare answers for questions that may come from readers.
• Spend more time researching and studying your market than writing the plan.
• Don't fill your plan with unnecessary or subjective text or numbers. Readers want you to stay "on point" and focused.
• Never exaggerate or dramatically overestimate financial results. Your plan quickly loses credibility.

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• 1 How to Write the Perfect Business Plan
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• 3 How to Project Sales Numbers
• 4 How to Plan Daily Work Activities for Leadership

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Five-year business plan: why you need one and how to write it

What is a five-year business plan, do you actually need a five-year business plan, who is a five-year business plan for, how to write a five-year business plan, five business plan tips from anthony rose, final thoughts, kaylin sullivan.

Many founders roll their eyes at the idea of forecasting the growth of their business for the next five years. However, having a clear plan that sets out your ambitious yet realistic growth targets can help get investors on board.

In this article, we’ll reveal why you need to write a five-year business plan with tips from Anthony Rose, SeedLegals’ CEO and serial entrepreneur.

A five-year business plan gives an overview of what a business does, what it intends to do and how it plans to do it.

It includes everything from vision statements to market research, strategic planning and financial forecasts. The five-year plan helps prospective investors get an idea of whether they feel a business has long term potential.

Founders and investors both know that a five-year business plan includes some artistic licence. You don’t know exactly how things are going to go. Things can take longer than you expect and the economic landscape can shift overnight.

However, there’s still plenty of value in a five-year business plan. If you get your numbers right, you can use the business plan to show investors why they should invest in you and how they could see a return on their time and money.

Your five-year plan is also necessary if you’re applying for SEIS/EIS Advance Assurance . HMRC needs to see a three or five-year business plan in your pitch deck so they can be confident that you actually plan to grow the business.

In the startup space, a five-year business plan is especially useful for founders and investors.

It helps founders strategise how their business is going to work and shows investors how they might get a return on their investment.

Founders can use the business plan to align on the direction of travel with other senior members of the team.

Investors see the five-year business plan as a measure of the market opportunity for the business. If the opportunity looks good, investors are more likely to want to get involved.

It’s a good idea to create two versions of your business plan: a detailed version and a compact general overview.

A detailed plan that covers all aspects of your business can help you gain clarity and refine your goals.

Once you’re clear on what you want to do, the general overview shows investors what your plans are in a digestible way.

What to include in your detailed five-year business plan

The purpose of your five-year plan is to explain the who, what, why and, most importantly, the how behind your company’s plans. The detailed version of your plan should include:

• A description of your business
• Long-term goals
• Short-term goals
• A SWOT analysis (strengths, weaknesses, opportunities and threats)
• A competitor analysis
• Details on who your customers are
• What your products and services are and their pricing
• Details on the management team you have and need
• A spreadsheet that details all your company’s financials
• A financial forecast including a line graph depicting growth in revenue
• Investment you require

Once you have that, you can condense it into a general overview.

What to include in your general overview

Creating a general overview helps you to convey the most important information about your business in a concise manner.

When dealing with investors, your time is limited. No investor wants to go through a 20-page business plan. They want to cut to the chase, and founders need to be prepared to accommodate them.

Based on feedback from founders who’ve been through funding rounds themselves, we recommend that you condense your detailed five-year plan into the following:

• A one-page executive summary
• A SWOT analysis
• A line graph showing your revenue growth forecast over 5 years
• A spreadsheet that breaks down all the financials behind that line graph including profit and loss, expenditure and revenue

Your pitch deck for investors should include the line graph, SWOT analysis and executive summary. HMRC will also want to see this info when you apply for SEIS/EIS.

In your pitch, you’ll need to describe your business and point out your business goals, but you don’t need to include all of the finer details from your in-depth business plan at this stage. The financials spreadsheet doesn’t need to be in your pitch deck. It’s only for later on when you meet with investors.

It’s worth having a look at some pitch deck examples for inspiration.

What to include in your line graph

The purpose of the graph is to depict your projected growth in revenue at a glance.

The number of years you show depends on your business’ initial growth rate. If it’s going to take a few years before you generate revenue because you have complex product development to do, you’ll want to forecast far enough into the future to show when the exponential growth happens.

The graph should include:

• Profit forecast over X number of years
• Loss forecast over X number of years

What to include in your financials spreadsheet

This is your opportunity to break down every financial detail behind what’s depicted in the line graph. Your spreadsheet should include:

• All your business costs
• Your revenue projections
• Market size
• Cost of acquiring customers

The more information the better. This is what you’re going to present to investors once they’ve expressed interest in your pitch.

What you present will be a significant factor in whether they invest in you or not. Here’s an idea of what your spreadsheet might look like.

Image source: Brixx

SeedLegals CEO Anthony Rose has been through a fair amount of funding rounds and seen hundreds of pitch decks himself. In the video below, he offers his insights on “The art of the five-year business plan”.

We’ve put Anthony’s thoughts from the video into a written breakdown below to help you digest the information. 

1. Show the potential for ROI

Showing your ambition goes beyond an inspiring vision statement. It’s about creating hype through numbers – the real, grounded kind of hype that makes investors feel excited and confident that the goals can be achieved.

A five-year business plan that’s going to close investments needs to show the founder’s ambitions to grow the business exponentially. The investor is going to want to see that making this investment is worth their while.

Many founders are satisfied with a modest approach. The fact that they can create a good, profitable business that will add value to its market and pay the salaries and bills that need to be paid is what makes them happy.

But an investor might see it as a “hobby business” if you’re not ambitious enough. Your five-year business plan needs to include financial projections that show a steady, exponential increase in your revenue (which means the same for their ROI).

An investor is going to want to see a massive return on investment. In five years they’re going to want to see a 10x or a 50x return on the investment to make it worthwhile, given the risks involved. Anthony Rose Co-founder & CEO, SeedLegals

2. Don’t overpromise

The key here is to get your five-year number just right. Your graph should show a steady increase in revenue, but not at an unachievable rate.

If you’re not delivering on the numbers you projected at the get-go, you’ll have unhappy investors and a lot of changes to make. You will most likely have trouble getting investors on board in the first place if you’re projecting growth at a statistically unlikely rate.

Seeing that founders can run the numbers is an important measure for investors. If the numbers aren’t connecting from one year to the next, or you appear to be losing money altogether, investors aren’t going to have a whole lot of faith in you running your business well.

3. Use the unicorn formula

Before we dive into the formula, it will help to know that a company is classified as a unicorn if it is valued at US$1 billion or more (around £800 million).

The unicorn formula is the growth pathway to becoming a unicorn company, and it goes like this: triple, triple, triple, double, double.

So what does that mean for your five-year business plan? It means that if you can create a graph projecting financial growth at a rate of tripling year-on-year revenue for three years and doubling it for two, you’re on a good, steady growth path towards becoming a unicorn.

At a rate of 10x revenue for your valuation, reaching that (roughly) £100 million in revenue after five years would classify your company as a unicorn.

Not every company intends to become a unicorn, however, so how does this apply if that’s you? Well, the golden nugget in this formula is the rate of growth it suggests. It’s ambitious and steady, which will appeal to investors. So even if you’re not aiming for a unicorn valuation, applying the formula to your financial forecasting will still be beneficial.

The line graph below depicts a hypothetical business’s revenue according to the unicorn formula rate. It’s the shape of the line that’s important here – this is the shape of a healthy growth rate.

4. Spreadsheet the numbers

We covered this in the section on how to write a five-year business plan, so make sure you read and re-read that section. In case you missed it, though, we’ll reiterate the point here.

The most important part of your meetings with investors is presenting a robust breakdown of your company’s financials. Make sure you keep an up-to-date spreadsheet that details current and future income and expenditure.

5. Be honest about where you are now

Be fully transparent about where your business’s revenue is now. Don’t allow for disparity between what is displayed in the graph on your pitch deck and the revenue your business is making today.

Make sure your financial forecasting is up-to-date and begins with where you stand currently. Make sure you update it regularly so you remain confident and transparent whenever you meet with investors.

The five-year business plan still has value. It will help with procuring investment and getting your SEIS/EIS Advance Assurance from HMRC.

The key takeaway is to get your financials just right. Show ambition, grow steadily and be transparent. First-hand advice from people who have been there and done that is extremely valuable, so turn to expert input for help.

At SeedLegals, we have a team of experts who can help you with all the nuances involved in starting and growing your business, so hit the chat button to get in touch. We’ll be happy to guide you and answer any questions.

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Free 5-year plan template to organize the planning process

As a business leader, you know the decisions you make today can shape the future of the company. If you want to control that trajectory, a 5-year plan template can be a useful tool. The right template helps you organize ideas, analyze data, and prioritize the goals you want to achieve — that way, you can create a framework that informs strategic decisions and guides your company toward its ultimate growth goals.

In this article, we’ll explore the parts of a 5-year plan template and discuss how to use it in your business. Then, we’ll dive into the ways you can integrate a 5-year plan into the monday.com Work OS to create a more efficient and powerful workflow.

Get the template

What is a 5-year plan template?

A 5-year plan template is a model document that helps you map out company goals and strategies for the next 5 years. Many templates contain a variety of common sections that you can edit to reflect the goals and needs of your business:

• Executive summary: Top-level overview of your objectives and strategies
• Business description:  Mission statement, description of your products and services, and an introduction to your management or leadership team
• Market analysis: Data about your industry and target audience, trends, opportunities, and competitors
• Financial information: Historical revenue, expense data, and financial projections
• Plans and objectives: Goes into detail about your short and long-term goals and sets company priorities, discusses the goals you want to achieve, and explains the strategies and methods you’ll use

The right structure for your 5-year plan template depends on your company’s specific goals. If you’re going after investors, for example, a traditional structure can help you meet expectations. If the plan is mostly for internal use, you can be more flexible and still reap the benefits of the template.

Why use a 5-year plan template?

A 5-year business plan provides a structure to help you think strategically about your company’s plans for the next few years. Use the preexisting headers to guide your discussions and spark new ideas; you can also add new sections to tailor the content to your business. When it’s time to write, the template helps you organize ideas and format them into a usable document that can provide a slew of benefits for your business.

Guide business decisions

A 5-year plan clarifies your company’s priorities, creating a set of strategic objectives that serves as a reference point when it’s time to make decisions or evaluate opportunities. If your priority is to build brand awareness among Gen Z customers, for example, you might jump at the chance to establish a presence on the hottest new social media platform. If you’re laser-focused on building the best management team in the industry, however, it would be easy to see that your resources are better spent elsewhere.

In addition to serving as a guidepost for major strategic initiatives, your 5-year plan can inform business decisions of all sizes. Look to it when you’re:

• Making a budget
• Assessing the organizational structure
• Designing a marketing plan
• Adding or removing products and services
• Writing business policies
• Setting up a technology infrastructure

Enable strategic hiring and training

A solid 5-year plan makes it easier to anticipate upcoming personnel needs, so you can make strategic hiring decisions. If you have limited resources, the plan can also help you figure out which tasks require a full-time employee and which ones you can outsource.

Are you thinking about training your existing employees? To determine the courses and topics with the highest ROI, compare the skills and abilities of your workforce against the practical needs outlined in the 5-year plan. This process highlights skill gaps and exposes the most urgent training opportunities.

Stay focused on goals

A lot can happen in 5 years — managers come and go, market conditions shift, and unexpected events can arise out of nowhere. In the midst of all that change, a well-written 5-year plan is a constant. It keeps your team focused on the same long-term goals, regardless of turnover. This unified approach can ensure that you’re always making progress in the right direction.

Prepare for challenges

Writing a 5-year plan requires you to analyze the business and the industry. As you dig into available data, you gain a deeper understanding of your customers, operations, competitors, and the market itself. With that knowledge, you’re better positioned to anticipate potential challenges and roadblocks. Awareness is everything; it helps you spot early warning signs, so you can start preparing the company to adjust short-term goals and adapt quickly.

Build confidence among investors

If you’re thinking about seeking investments to fund business expansion, a 5-year plan is essential. A thorough, well-written document reassures investors that you’ve done your due diligence and demonstrates that your company is positioned to make a profit. A template can help you examine and analyze each part of the business systematically to ensure the plan addresses investors’ top concerns.

When you’re ready to grow, a professional 5-year plan template can help you woo investors.

What are some examples of 5-year plan templates?

No two companies have identical 5-year plans; the template that works best for your organization depends on the age of the business, the nature of your goal, and how you’re planning to utilize the plan.

Startup plan

A 5-year plan creates a roadmap to follow as you establish a startup, build an audience, and stake out a place in the industry. This type of template often contains lengthy sections about marketing, sales, and product or service development; it also tends to be heavy on research and analysis.

Growth and expansion plan

When your company has been in business for a few years, you might start to think about expanding. A 5-year plan helps you approach growth strategically; it’s a good way to identify the best opportunities and find ways to minimize risk. These plans often analyze competitors and discuss the costs and benefits of different growth options.

One-page plan

Whether you’re growing a startup or expanding an established business, a traditional 5-year plan contains a high level of detail. The one-page business plan  version provides a quick overview — it highlights the most important points of each section. Instead of explaining your market research and explaining how they inform each goal, for example, you could note the key findings and include a prioritized list of goals.

5-year plan template on monday.com

Whether you’re creating a plan for an arts nonprofit or an engineering firm, the 5-Year Plan Template on monday.com can help you navigate the process. A color-coded header system enables you to organize and identify top-level sections. Within each one, you can add descriptions and build out a list of objectives, goals, manager profiles, financial projections, and other details.

The monday.com template adds an extra level of detail and functionality to your 5-year plan. For each item in a section, you can add a variety of columns that track the status of a project, identify relevant team members, designate a timeline, or set a budget. You can even add a column that links critical files to ensure easy access for all of your stakeholders. When you start working toward the goals in your plan, monday.com offers different Board Views , project management tools, and automations to streamline your workflow. Your template also integrates seamlessly with Work OS, an open platform that enables you to create and customize the tools you need to monitor and run your business.

A 5-year plan is just one of the documents you need to map out and execute a long-term business strategy. The template library at monday.com includes a variety of options to help manage your company’s growth and development.

Related templates on monday.com

We got a ton of really great task management templates, here are some of the best ones.

Marketing plan

If marketing plays a role in your 5-year plan, consider integrating the Marketing Plan Template  into your strategic planning sessions. With sections for different projects and columns that enable you to assign tasks and monitor progress, it can also serve as a project management tool.

Recruitment process

Manage the hiring goals in your 5-year plan with the help of the Recruitment Process Template . It tracks each applicant through the different stages of the process and enables you to track referral sources to inform your job-posting strategy. Status reports for interviews and hiring decisions ensure efficient communication between departments.

Frequently asked questions

What is a 5-year plan.

A 5-year plan is a document that outlines your company’s goals and strategies for the upcoming years. It also provides information to support the plan, such as a market analysis and financial projections.

What should I include in a 5-year plan?

When you’re writing a 5-year plan, include an executive summary, a description of the business, and an analysis of the market, company finances , competitors, and customers. Follow that up with a section that lays out the goals, objectives, and strategies your company will pursue over the next 5 years.

What are 5-year goals examples?

Examples of 5-year goals might include developing new products, expanding to a new location, or reaching new audience segments. You might also set internal goals, such as improving the company culture or building the most talented workforce in the industry.

Using the 5-year plan template for sustainable growth

As you navigate the strategic-planning process, a 5-year plan template can help organize your ideas and set thoughtful, research-backed goals. You’ll emerge with a document that guides business decisions and unites employees around a common purpose. With monday.com, you can incorporate the 5-year plan template into your Work OS to manage projects, set smaller goals, and track progress toward your high-level objectives.

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Writing a 5-Year Plan: Best Tips & Examples to Get You Started

Last Updated: May 28, 2024 Fact Checked

Creating a 5-Year Plan

What is a 5-year plan, benefits of a 5-year plan, sample 5-year plans, expert q&a.

This article was co-authored by Shannon O'Brien, MA, EdM and by wikiHow staff writer, Jennifer Mueller, JD . Shannon O'Brien is the Founder and Principal Advisor of Whole U. (a career and life strategy consultancy based in Boston, MA). Through advising, workshops and e-learning Whole U. empowers people to pursue their life's work and live a balanced, purposeful life. Shannon has been ranked as the #1 Career Coach and #1 Life Coach in Boston, MA by Yelp reviewers. She has been featured on Boston.com, Boldfacers, and the UR Business Network. She received a Master's of Technology, Innovation, & Education from Harvard University. There are 10 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 793,157 times.

If you have ideas for things you want to accomplish in your life, a 5-year plan can help you get to where you want to go. A 5-year plan allows you to plot out specific, concrete steps that will help you create the life you envision—but how do you get started? We talked to life and career coach Shannon O'Brien for tips on how you can get your life on track with a 5-year plan.

Writing an Achievable 5-Year Plan

• Visualize yourself in 5 years. Note the changes that need to happen to get you there.
• Find your "why"—the reason you want to accomplish these goals.
• Learn what resources and knowledge you need to accomplish your goals.
• Create specific, measurable short-term goals to work toward your larger goals.

• Think about improvements you might like to see in areas like your health, relationships, career, family, community, religion or spirituality, or hobbies and recreation.
• For example, if you see yourself as a physically fit person running in a marathon, you might design a health-focused 5-year plan with the goal of getting in shape and starting a regular running training program.
• If you're working on a career-focused 5-year plan, you might create a fictional résumé for yourself in 5 years. This helps make the goals you set along the path to success more concrete. Just don't submit your fictional résumé for a job opening! [2] X Research source

• HARD goals are things that you can't imagine life without. If you didn't achieve these things, you would feel as though something was missing in your life. [4] X Research source

• For example, if you want to become more physically fit , your first answer might be so that you feel better about your body. But if you keep digging, you might find that what you're really concerned about is being around and being healthy for your family. Your family is your core value.

• For example, if you have a 5-year goal of running in a marathon, running a 5K wouldn't be a suitable goal for Year 1. There are many Couch-to-5K programs that can be completed in 30 days, so that goal wouldn't be challenging enough.

• For example, if your 5-year goal is to run a marathon, your short-term goals would likely involve running shorter distances, or running a shorter distance at or under a specific time.
• Choose goals that are based on your performance, not on the outcome. These are more specific and measurable. For example, rather than setting a goal of being fluent in a language, you might set a goal to learn 10 new words every day. [11] X Research source

• For example, if you have a goal related to physical fitness, you might need to buy a gym membership or hire a personal trainer.
• Some goals might require you to learn things. For example, if one of your goals is to teach English in Venezuela, you might need to learn Spanish first.

• You might hang a copy of your 5-year plan in your bathroom so you can reflect on it while you're getting ready in the morning, or near your desk so you'll see it while you're working.
• Don't be shy about your 5-year plan—share it with friends and colleagues who can cheer you on, help motivate you to achieve your goals, and hold you accountable.

• For example, what if your 5-year plan was to run a marathon, but you're running half-marathons with ease after 1 year of training? It's not going to take you 5 years to get ready for the marathon, so you might revise it to a 2- or 3-year goal.
• Sometimes you'll also want to revise your plan due to a change in circumstances beyond your control. For example, you'd likely scrap your 5-year plan to pay off your student loans if the federal government announced all student loans were being forgiven.

• The most important thing to remember about a 5-year plan is that it's never set in stone. A lot can happen in 5 years, so it could be that everything in your plan will change.
• The point of the plan is to show a way that you can achieve your goal, even if it ends up not being the way you ultimately get there.
• Any 5-year plan tends to center around your goals, but goals and plans are two very different things. Your goals are what you want to achieve while your plan is like a roadmap that tells you how you're going to get there. [16] X Research source

• Your plan's flexibility also helps motivate you because you aren't as worried about being derailed if you hit a snag. Because you have the big picture in mind, you know you can work through any challenges that come your way.

• If your plan includes a goal that other people are involved in, the plan also gives those people clarity on what they need to do to achieve the goal collectively.
• You don't have to wonder if the next steps you're taking are leading in the right direction because you've already plotted the whole thing out.
• A clear path also enables you to see how to quickly regroup and get headed toward reaching your goal again if you become sidetracked.

• The plan also allows you to see the whole path clearly so you can understand how each small step that you make is gradually getting you closer to achieving your goal.

• For example, if you have a 5-year plan to become partner of your firm, you might take on projects that set you apart from your colleagues or actively pursue promotions. This gives you more control than if you just waited for the higher-ups to notice you.

• When you're plotting out your 5-year plan, you'll naturally think about stumbling blocks that might arise. Then, you can figure out what you'll do to get around them if they do come up.
• With a 5-year plan, you'll feel like you're on top of things because you have all of the details mapped out. Taking care of the details like this allows you to see the big picture and celebrate all the small accomplishments that eventually lead to major success.

You Might Also Like

• ↑ https://students.carleton.ca/log/five-year-plan/
• ↑ https://capd.mit.edu/resources/creating-your-five-year-plan/
• ↑ https://public.summaries.com/files/samples/hard-goals.pdf
• ↑ Shannon O'Brien, MA, EdM. Life & Career Coach. Expert Interview. 24 September 2021.
• ↑ https://www.berkeleywellbeing.com/personal-goals.html
• ↑ https://www.mindtools.com/a5ykiuq/personal-goal-setting
• ↑ https://www.psychologytoday.com/ca/blog/the-cross-examined-life/202401/learn-first-plan-later-drafting-a-useful-five-year-plan
• ↑ https://www.berkeleywellbeing.com/my-10-year-plan.html
• ↑ https://psycnet.apa.org/record/2010-04488-003
• ↑ https://www.mindtools.com/blog/whats-the-point-of-business-plannin-benefits-of-a-5-year-business-plan/

About This Article

To write a five year plan, come up with some goals that are as specific as possible, which will make them easier to track. For example, instead of saying "I want to be making more money," you could say "I want my salary to increase by 15 percent." Once you've made a list of goals, write out a plan for achieving each one. Also, break your goals up into a series of short-term goals so that you feel like you're accomplishing things along the way. For help choosing goals and working toward achieving them, keep reading! Did this summary help you? Yes No

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5 Year Business Plan

Where do you see your business five years from now? This is often the question that is asked when you want to assess how good your business is now and how well it will be in the next five years. It is a common question among companies and business owners, to see to it that their business or company will be a success within the allotted time. Looking from the outside in, it will look impossible without a plan. This is where a 5-year business plan comes to play. Check out the example templates of a 5-year business plan now.

10+ 5 Year Business Plan Examples

1. 5 year business plan template.

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2. 5 Year Business Plan and Budget

3. 5 Year Business Plan in PDF

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4. Vision for 5 Year Business Plan

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5. 5 Year Business Strategic Plan

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6. 5 Year Business Plan Overview and Progress

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7. Printable 5 Year Business Plan

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8. Draft 5 Year Business Plan

9. Standard 5 Year Business Plan

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10. General 5 Year Business Plan

11. 5 Year Strategic Business Plan

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What Is a 5-Year Business Plan?

A five-year business plan is a plan that focuses on the future of your business. This strategic action plan is catered to how you want your business to succeed more positively. In addition, a five-year business plan shows companies or businesses the better path or road to take to avoid any roadblocks or risks that could harm the growth of the company. In addition, the factors that make a five-year business plan a success is also how and what you add to it. Strategies that you will use for your business plan should suffice a five-year route.

How to Write a Five-Year Business Plan

To make an effective five-year business plan, it needs to have a complete set of strategies and important details that helps your business plan. A goal and an executive summary are the most common things in a business plan . Here are four simple steps to follow to make an effective five-year business plan.

Step 1: Create Your Executive Summary

A brief executive summary should be about the basics of your business. It includes the current status of your business. What to expect within the five-year time. In addition, the basic strategies you plan to make to reach the mark or your goal for the business plan.

Step 2: Add a SWOT Analysis

Strengths, Weaknesses, Opportunities, and Threats. Add  a SWOT analysis  to your business plan.  The SWOT analysis  gives you a better view of the strengths and opportunities you can grasp to make your business grow and the weaknesses and threats you can address.

Step 3: Include Strategies That Benefit Your Business Plan

Strategies must benefit your business plan and help make your business or the company grow. It is best to seek out solutions that will solve all roadblocks and help avoid any risks. In addition, avoid writing a single strategy , rather, have as much as three to five. As every strategy works differently in areas of your business.

Step 4: Get To Know Your Target Clients

To get the best out of your business plan, get to know your target clients for your company or your business. How you run your business or your company will also matter as to who your target clients are. This is the kind of marketing strategy you need to add and think about.

What is a business plan?

A business plan is a strategic action plan that caters to and focuses on the strategies made for a business. Business plans vary from the type of business or company you plan to set up, to the strategies you need to avoid risks and roadblocks. Companies and businesses use business plans to help them grow their business and to gain a fruitful outcome from it.

What are the types of business plans?

There are a lot of types of business plans. The ones listed below are just the common types of business plans that you should be interested in knowing.

• Vending machine business plan
• Event planning business plan
• Solid business plan
• Start-up business plan
• Clothing business plan

What are the elements of a business plan?

The elements of a business plan can range on the kind of business plan you will make. But the most common elements of a business plan are as follows:

• Executive summary
• Goals and objectives
• Vision and Mission statements

Where do you see your business within five years from now? Do you see a successful company that competes with the biggest brands in business or do you see yourself struggling to make it to the top? The answer to this question will depend on one thing. A business plan. To make sure that you end on a successful note, don’t forget to make a five-year business plan. Download any of the example templates you found above and follow the simple steps to creating your business plan.

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How to Develop a 5-Year Career Plan

• Mary McNevin, Ed. D.

Stop setting annual goals, and start thinking longer term.

Having a long-term plan for your career can help you reduce career-related stress, increase your perceived employability, and allow you to connect more deeply with your purpose. But how do you move beyond yearly career goals and create a five-year plan?

• Brainstorm. Start by thinking about how you want your career to develop and what you need to do to get there. This requires self-reflection. You’ll need to identify your primary goal, your passions, how your existing skills contribute to both those things, and your areas for improvement.
• Gather feedback. We’re not aways the best judges of our own capabilities and strengths. That’s why it can be important early in your planning process to gather feedback from your superiors, mentors, and peers. They may help you discover career opportunities you never considered for yourself, clue you into strengths you may be overlooking, and share insights regarding your areas for growth and development.
• Map it out. After doing some self-reflection and gathering feedback, it’s time to organize the information you’ve collected. Consider keeping track of your plan in PowerPoint. For example, slide 1 should outline the career goals you identified in your self-reflection. Slide 2 should list out the skills you already have and the ones you would need to achieve your ultimate career goals. Slide 3 should highlight the development activities you plan to pursue over the next five years to help you achieve your goals. And slide 4 should present all of the possible obstacles that might prevent you from achieving your goal and how to address those challenges.
• Iterate. Unlike year-long goal setting, the process of creating a five-year plan is never complete. One way to ensure you’re keeping your plan updated is to set a quarterly calendar reminder. This will help you address any new developments in your life or career and make changes where necessary.

“Where do you see yourself in five years?”

• MM Mary McNevin, Ed. D. is an executive coach, talent advisor, and former CLO and talent executive. She is a growth-oriented talent management executive with 20+ years of experience in learning, talent management, succession planning, and strategy development. Dr. McNevin earned her doctorate (EdD) from the University of Pennsylvania through an interdisciplinary program between the Graduate School of Education and the Wharton School of Business. Her dissertation focused on Executive Coaching in the C-suite. Dr. McNevin also holds an MBA from the University of Wisconsin – Madison and an MS in Education from the University of Pennsylvania.

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Original text

When was the last time you wrote a plan for your business? If it was before you started your company, how long has it been since you looked at that business plan? Maybe you never wrote one at all.

But no matter how successful your business is now, developing a strategic plan for your business can help take your company to even greater heights.

With change happening faster than ever, industries being disrupted and technology transforming the world of business, creating a strategic plan looking five years in the future might seem hopelessly antiquated. After all, you may be thinking, how can anyone possibly predict what’s going to happen five years from now?

But contrary to what you may think, the rapid pace of business change is the best reason of all to develop a strategic plan. There’s more information available than ever before to help guide you. And by considering a variety of scenarios, you can prepare options for how your business will react to them.

In fact, some experts suggest making a 10-year or even 20-year strategic plan, then using “agile planning” to create multiple short-term strategic goals in six-or 12-month increments.

How to create a strategic plan

Whether you are creating a five-year, 10-year, or 20-year strategic plan, the basic process is the same.

1. First, take stock of how your business is doing today.

Gather your business mission and vision statements, your business plan (no matter how outdated it might be), your sales data and your financial records. Do a SWOT analysis to pinpoint your business’s strengths and weaknesses, as well as the opportunities and threats facing it from the industry, the economy and the competition.

2. Now think about where you want your business to be in five, 10 or 20 years.

How big do you want your business to grow? Do you want to expand your product or service line, your target market, your staff, your distribution channels? Would you like to start selling nationally or even worldwide?

3. If you can’t envision your business’s future that far out, begin by picturing what you want your life to look like five years from now.

Be very specific. Do you want to be working fewer hours? Do you want to be in charge of a staff of 50? Would you like more time to focus on your personal life and direct the “big picture” of the business instead of dealing with the day-to-day? Ten years from now, do you want to be on your third business? Putting your personal five-year goals in writing can help you figure out what business goals you’ll need to achieve to make them happen.

4. Create a concrete plan for how you’ll achieve your business goals.

Here’s where the short-term planning comes in. Working backward from your desired outcome, identify what you need to do to achieve it and when. For instance, if you want to grow your business big enough to sell in five years, you’ll need to increase your sales, delegate more work, systematize operations so the company can run without you, and build value in the business to prepare it for sale. Develop a plan for achieving each one of those things. The closer you get to today, the more detailed your plan should be. Your plan should cover all aspects of your business: marketing and sales, staffing, operations, financial projections and how you’ll generate or obtain the operating capital you need to reach your goals.

5. Determine how you’ll measure success.

Make your goals specific and measurable and decide how you’ll measure results. What key performance indicators (KPIs) will you look at? If your goal is to expand regionally in three years, how many locations and what geographic territory does that include?

6. By measuring results and reviewing your plan every six months, you can quickly see when your strategic plan needs tweaking.

This keeps you from wasting time working toward a goal that no longer makes sense. Keep up to date on your target market/s, industry trends and economic indicators so you can adjust your plan accordingly.

Creating a strategic plan is hard work, but it’s essential if you want your business to thrive. As the old saying goes, “If you don’t know where you’re going, you’ll probably end up somewhere else.”

SCORE can help ensure you get where you want to go. SCORE mentors can provide guidance at every step of creating your strategic plan, and offer advice, tools, and templates.

48 Questions to Ask in Your SWOT Analysis Every business owner should conduct a regular SWOT analysis to assess the company’s strengths, weaknesses, opportunities and threats in relation to its competition.

Creating A Strategic Plan This free online workshop provides the components needed to implement a strategic plan, such as a mission statement, goals, objectives and an action plan.

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

5 Best Investment Accounts For Kids of 2024

Fact Checked

Updated: Jul 30, 2024, 8:24pm

Do you want to teach your kids how to invest but you’re not quite sure how to get started? Whether you have very young children or you’re starting to fill out college applications, we’ve assembled some great resources to help you and your kids learn about investing together.

Save and invest in a custodial investment account for your kids

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Invite family and friends to contribute funds to the account

Guide To Investment Accounts For Kids

Best investment account for kids: 5 options, other ways to invest for kids, how to open an investment account for minors, advantages of investing for kids, what else to keep in mind when investing for kids, planning for your child’s future, investing for kids faqs.

As a minor, your child has limited options when it comes to opening investment accounts (opening a savings account for kids is pretty simple). But as a parent, there are investment accounts you open on behalf of your child.

Investing for your child while they are still young can help build an education fund and show them the importance of compound interest , all while potentially reducing the need to take on college loans later on in life.

1. Custodial Roth IRA

If your child has earned income from a part-time job, they may qualify for a custodial Roth IRA . As a custodial account, the parent that opens the account manages the assets until the child reaches 18 (21 in some states).

Contributions to a Roth individual retirement account grow tax-free, and your child can even use the contributions—but not the earnings—for major expenses that pop up, like a car or down payment for a house, once the account has been funded for a minimum of five years.

Your child can withdraw money from the account, including earnings, for qualified education expenses without having to pay early withdrawal penalties.

2. 529 Education Savings Plans

If you are looking for a tool to invest for your child’s future college expenses, a 529 plan may be a good choice. There are no contribution limits (although you could run into the ceiling for the gift tax ), and anyone is eligible to open and contribute to a 529.

There are two types of 529 plans: Prepaid tuition plans, where you buy college credits for the future at today’s prices, and education savings accounts, where you build a balance and invest your money in the market.

For the purposes of this guide, the latter might be your best bet. These kinds of investment accounts can be used to pay for qualified education expenses, and you can choose from a range of mutual funds and exchange-traded funds ( ETFs ).

Withdrawals are tax-free as long as they’re used for qualified education expenses. Depending on the state where you live, contributions may be tax deductible, or you may be eligible for a tax credit on your state income tax return.

3. Coverdell Education Savings Accounts

Similar to 529 plans, Coverdell Education Savings Accounts are investment accounts for your child’s education. Contributions grow tax-free, and withdrawals are also tax-free when they’re used for qualifying education expenses, such as college tuition or books.

Unlike 529 plans, Coverdell accounts have strict contribution limits. The maximum you can contribute is $2,000 per year per beneficiary. Higher-income households—those with a modified adjusted gross income ( MAGI ) between $95,000 and $110,000 per year, or $190,000 to $220,0000 if you are married and file a joint return—have a reduced contribution limit. Those with incomes over those thresholds are ineligible for a Coverdell.

4. UGMA/UTMA Custodial Accounts

The Uniform Gift to Minors Act and Uniform Transfer to Minors Act ( UGMA/UTMA ) accounts are types of custodial trust accounts. A parent or relative can open an account on behalf of a child, and they act as the account custodian until the child comes of age. Depending on your state, the age the child takes over the account ranges from 18 to 25.

The custodian can make contributions and invest that money into stocks, bonds or mutual funds to grow the account balance. Other family members can also make contributions to the account.

According to Courtney Hale, a financial analyst and founder of Super Money Kids , UGMA/UTMA accounts have some benefits over a 529 plan.

Withdrawals from the account can be used to pay for a child’s education or anything else that benefits them. Once the child reaches the age of majority in their state, the account is under their control to use as they wish. The child can use the money to pay for college, purchase a car or to put toward a down payment on a home.

5. Brokerage Account

Some brokers have accounts specifically designed for teens. According to Wendy Baum, a financial professional with Equitable Advisors, these can be excellent options for children.

Unlike other options that require a parent or relative to act as the custodian, these accounts give ownership to the child. However, parents or relatives should always monitor a child’s account activity.

For example, Fidelity launched its Youth Account in 2021. The account is available to teens between the ages of 13 and 17, and teens can invest in most U.S. stocks, ETFs and Fidelity mutual funds. It also offers fractional shares, allowing teens with limited funds to invest right away.

These accounts don’t offer the tax advantages of the other account options listed above, but they do give kids a sense of ownership and control—and the chance for parents and children to learn about investing together.

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If you’re not interested in opening new investment accounts for your kids, consider these two options.

Contribute to a Brokerage Account

If you’d like to have more control over your child’s investments, another option is to open a brokerage account in your own name—or use your existing brokerage account.

Work out an investment budget with your child to decide how much to save every month, and pick which investments to make together. Brokerage accounts don’t have the tax advantages of retirement or education savings accounts, but they do offer a lot more flexibility when it comes to picking investments and withdrawing funds.

Just keep in mind that selling any of the investments you make at a profit will incur capital gains taxes . Since the account is in your name, you’re likely to be paying a higher tax rate.

Open Your Own Roth IRA

Consider opening a Roth IRA in your own name. After five years of adding money, you can tap into the contributions without worrying about penalties or taxes if expenses pop up, and you can take account distributions without penalty if you use the money for qualified education expenses.

The best Roth IRA accounts may give you as many investment options as some brokerage accounts. In addition, you can opt to open a Roth IRA at a robo-advisor and take advantage of automated investing. Many robos offer account dashboards that can provide an easy way to talk about how investment gains work with your kids.

Review the list of accounts above in order to help you choose which investment account is best for your kids. Note that your decision depends on whether your kids have any taxable income.

If your kids have no taxable income. The Uniform Gift to Minors Act and Uniform Transfer to Minors Act allows parents to open custodial brokerage accounts for their kids. The account will be in your name, and your child will take ownership of the account when they turn 18 or 21, depending on your state’s laws.

If your kids have taxable income. If your children have earned income from a part-time job, you can help them open a custodial individual retirement account. As noted above, the Roth IRA is ideal for kids.

Teach Your Kids Investment Basics

According to a recent Gallup poll, only 56% of Americans own stocks. Many people don’t invest because they find the stock market to be too confusing and don’t know how to get started.

Opening an investment account provides you with a great way to educate your child about how the stock market works and how investing can benefit them. This is a powerful way to provide your kids with the foundation they need to build long-term wealth .

Give Money Time to Grow

The earlier you start, the more your child will benefit from compound growth. Even small contributions can add up over time.

Consider the examples of compound growth below. If you opened an investment account when your child was just 1, here’s how much you’d have if you made monthly contributions to an investment account:

Reduce the Need for Student Loans

College is only getting more expensive. According to Vanguard , the price of a public in-state university may increase from $22,690 today to over $52,000 in 2039—the year a 1-year-old in 2022 will likely enroll for their first year of college.

Investing money now for your child’s future will help pay for their education, reducing the need for student loans later on and establishing a solid financial foundation.

While investing for kids can be a smart decision, there are some things to keep in mind before opening an account.

Financial Aid

Depending on the type of account you open and the account’s ownership, there can be implications for college financial aid when the student submits the Free Application for Federal Student Aid ( FAFSA ).

• Custodial IRA. Money stashed in a custodial IRA isn’t reported as an asset on FAFSA. The only way it would affect financial aid is when the student takes withdrawals for their education. Distributions from an IRA are considered student income. However, the FAFSA uses your information from two years prior, so your child can take distributions in their junior year without affecting their eligibility for financial aid for the final two years of college.
• 529 Plan. In general, 529 plans have a minimal effect on financial aid. A 529 owned by a dependent student or parent is reported as a parental asset on the FAFSA, which has a smaller impact than student assets.
• Coverdell Account. With a student or parent-owned Coverdell account, up to 5.64% of the account’s value will be included on the student’s expected family contribution (EFC). However, if the Coverdell is owned by a grandparent or another relative, only withdrawals are considered for financial aid purposes, but the withdrawals count as student income. Student income is assessed up to 50%, so it can have a significant effect on their eligibility for need-based aid.
• UGMA/UTMA. Assets in a UGMA/UTMA trust account can affect a student’s financial aid eligibility because they are considered student assets. Student assets are weighed more heavily than parental assets, impacting their eligibility for aid.
• Brokerage Account. If a brokerage account is in a child’s name, it is a student asset for FAFSA. But if the brokerage account is in the parent’s name, it has a smaller impact on their financial aid eligibility.

Depending on how much you contribute on behalf of your child, you could incur gift taxes.

“Both 529 plans and custodial accounts are subject to the gift tax, which means parents are subject to an additional tax if they contribute more than a certain amount,” says Hale. “For 2022, the amount is $16,000 per child. This tax keeps people from avoiding taxes by giving money to their children.”

It’s a good idea to consult with a tax advisor before setting up an account for your child to discuss tax implications for your unique situation.

Your Own Finances

While investing for your kids is a great thing to do, make sure your own finances are in good shape first. If you aren’t contributing enough for retirement or don’t have an emergency fund, focus on those goals first before setting aside money for your children.

Investing for kids is a great way to teach them the basics of investing, establish a solid nest egg and limit the need for education debt. However, make sure you carefully consider the different account options and their impact on your tax bill and your child’s future financial aid applications. But overall, starting early is an essential step in preparing your child for their future.

“Education is key,” says Baum. “Include your child in the investing strategy. Teach them about risk management. Showcase the benefit of compounding growth over time. Whether using a 529 to focus on education or a custodial account for different goals, engage your child.”

What is the best fund to invest in for a child?

The fund that is best for a child depends upon a number of factors, including the purpose of the account, assumed investing timeline and what financial knowledge you are hoping to teach.

How to invest $1,000 for my child?

If you have $1,000 to invest, you could open one of the accounts mentioned in this article and then do your research to pick the proper investments for your goals.

What age should kids start investing?

It is never too early to start investing. The earlier a child starts investing, the more time they have for compound growth. Additionally, children can learn age-appropriate lessons about the stock market and personal finance by investing with an adult.

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Money blog: Teachers now qualify for Blue Light discount card - but not everyone is happy about it

Welcome to the Money blog, your place for personal finance and consumer news and tips. Leave a comment on any of the stories we're covering below.

Friday 9 August 2024 20:08, UK

• Teachers now qualify for Blue Light discount card - not everyone is happy about it
• Pound v dollar - what stock market chaos means for holiday money
• What people look at when they view your home
• Five budget ways to increase your house value
• Mortgage overview : Home buyers getting better rates than remortgagers - and buy-to-let purchases in decline
• The rise of 'doom spending' - what it is and how to stop
• Best of the Money blog - an archive of features

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ScotRail and Caledonian Sleeper staff have voted in favour of a walk-out in an ongoing dispute over pay, the RMT union has said.

Union members at the two publicly owned rail operators were separately balloted for strike action following a pay offer that was described by the union as "derisory".

Bexley has topped the list as London's cheapest area to rent .

The average rent in the southeast London region is £1,297 per month, a study by  BLG Development Finance and Online Marketing Surgery  found.

In second place is east London's Havering, with an average rent of £1,350 a month.

The most expensive average rent is in Kensington and Chelsea, with renters paying around £3,322 a month.

A secret advertising deal was struck between Google and Meta to boost Instagram's users, according to a Financial Times report . 

Google had worked on a marketing project for Meta aimed at targeting 13 to 17-year-old YouTube users with adverts promoting Instagram. 

That's despite Google's rules prohibiting personalising and targeting adverts to under-18s. 

Google has since cancelled the project after being contacted by the FT and investigating its claims.

The chocolate maker is giving customers the chance to star in one of its classic ads from the last 200 years with the use of AI.

As part of the AI-powered tool, users will be able to upload a selfie and select their era from one of seven Cadbury ads. 

Users can also select how they would like to be represented and the AI technology will then recreate their image.

Those who do give it a try will automatically be entered into a prize draw to win £200.

The My Cadbury Era campaign is being launched by the chocolate company's agency VCCP London to mark Cadbury's 200th anniversary this year. 

You can find out more here ...

Free Jude's ice cream is being offered for John Lewis reward members this summer.

Shoppers looking to indulge will be able to get one for free at The Place to Eat if they join the retailer's loyalty scheme .

The offer comes as a short-lived but intense spell of hot weather prepares to hit the UK this weekend, with temperatures expected to reach 33C in parts of the country.

The offer is valid until 27 September.

Eagle-eyed shoppers have noticed Heinz Ploughman's Pickle appears to have disappeared from supermarket shelves. 

The popular condiment might have been a favourite for your cheese sandwich, but there's bad news - Heinz has confirmed the product has, in fact, been discontinued. 

Concerned customer Sarah-Ann asked this on Twitter...

To Sarah-Ann's disappointment, Heinz replied: "Thanks for your message. Sorry to say but this product has now been discontinued."

So, is this one that should be brought back? 

We've been running a weekly series called Bring It Back where we look at the discontinued food items that you want back on our shelves. 

Here are the ones you've been calling for so far... 

Teachers and school support staff can now apply for a Blue Light discount card - but the sudden surge in demand has caused the official website to temporarily crash. 

The Blue Light card is a discount provided to emergency services, NHS workers, social care staff and members of the armed forces, and provides thousands of offers and discounts online and on the high street. It costs £4.99 to register for two-year access to more than 15,000 offers from large national retailers and local businesses. 

But it seems demand was so high, with teachers rushing to grab the card, that it promptly crashed the website.

"Due to the high demand we've seen over the last 24 hours we experienced some issues with our website and app," the organisation wrote on X. 

"Please accept our apologies for this error. We are in the process of refunding any duplicate payments and you should receive an email in the next 24 hours with more information." 

However, the move to accept teachers into the scheme has been met with some criticism. 

One A-level maths teacher wrote: "I'm not sure how I feel about this. Teaching can be hard, but we're not an emergency service, and our work isn't really in the same category as "blue light" jobs. If they're going to widen the eligibility criteria, it needs a name change, at the very least."

Another X user wrote: "This is precisely why fewer and fewer businesses accept the BLC. You really ought to rebrand to something like 'Key Worker Card'. The majority of jobs which meet your eligibility criteria are not 'blue light' roles -- the name 'BLC' is misleading now." 

But Blue Light Card hit back, saying: "Teachers are not just educators; they are mentors, guides and inspirations that are helping shape the future for our children. They are fully deserving members of our blue light community." 

What kind of offers can a Blue Light card get you? 

Among the offers is 12% off at Fenty Beauty and 15% off at Bose. 

Users can also get a £30 gift card if they spend more than £1,000 at British Airways or a £110 voucher if they sell their car via Carwow. 

Or if getting fit is more your thing, you can get 50% off an annual subscription to the Body Coach.  

The summer holidays are in full swing, with children facing an exciting six weeks off school in the sunshine (or the rain, it is the UK after all).

Many supermarkets and restaurants have deals available during the holidays to take some of the pressure off parents needing to feed their hungry youngsters.

Here are some of the supermarket offers out there:

Children can eat for £1 at Asda cafes all day, every day - not just during the summer holidays.

There's no minimum adult spend or purchase required with this one.

Options include penne pasta, fish fingers and chicken nuggets.

Children and adults can grab a free bowl of cereal every day at Morrisons cafes.

No minimum spend is required but the offer is limited to one bowl of cereal per customer, per day. The offer is only on until 4 August, so you'll need to get in there quick!

As well as this, Morrisons is also offering children a free kids meal when they're with an adult spending at least £4.50 on a meal.

Kids can eat for free at a Tesco cafe when an adult makes a purchase and scans their Clubcard.

The offer is available on weekdays until 30 August in England and Wales and until 16 August in Scotland.

There is no fixed minimum spend required.

Sainsbury's 

Children can grab a hot main meal or lunch bag for free when accompanied by an adult buying a hot meal from £5.50 in its cafes during the summer holidays.

The offer is valid until 3 September.

According to the supermarket, its kids meals are suitable for youngsters aged five to 10.

At Ikea, children can get a meal of pasta with tomato sauce, or mac and cheese, with a soft drink for 95p.

Other kids meals are priced at a reasonable £1.50.

This one's available every day from 11am, except for Fridays.

As well as supermarkets and stores, some restaurants are offering cheaper meals for children during the summer break.

Here are a few of the best offers we've found...

Bella Italia

Kids eat for free all day on Thursdays and for £1 between 4pm-6pm Sunday to Wednesday at Bella Italia restaurants.

The offer is available with the purchase of any adult main.

Beefeater and Brewers Fayre

Two children can get a free breakfast every day with one paying adult.

The Real Greek

Children can get a free meal on Sundays with an adult spending more than £10.

The offer is available to all children under 12, and is only valid for dine-in.

Kids can help themselves to a free kids buffet every day until 3pm when quoting the code SUMMERKEF.

They have to be with an adult spending at least £10 on other food to get the unlimited pizza, pasta and salad offer.

The buffet can be upgraded to include a bottomless soft drink and unlimited ice cream for an extra £2.

Children are offered a free kids' bento box all day at Yo! Sushi restaurants when dining with a full-paying adult spending at least £10.

The offer is available until 30 August. A maximum of three children per booking can eat for free.

Las Iguanas

Children can get a free meal from the kids' menu with an adult ordering a main course.

The offer, for children up to 12 years old, excludes the lunch menu and is only available for customers with the My Iguanas app.

TGI Fridays

Children eat free with every adult main meal purchased.

The offer is available all day every day for members of its Stripes Rewards scheme.

The coffee shop chain has revealed it is giving bodyworn cameras to staff following a spike in shoplifting and attacks on retail workers. 

It told The Telegraph it had launched a trial across six shops in London and had put up signs to let customers know. 

The cameras are only being worn be team leaders and managers and will only be turned on in specific circumstances, a Pret spokesperson said. 

The footage will only be accessible to Pret's security team. 

Companies have reported increasing cases of shoplifting and aggressive behaviour towards staff in the years following the pandemic. 

Record levels of shoplifting were reported in England and Wales last year, according to government figures.

Lidl recently spent £2m on body cameras for staff in all of its UK stores, while English Heritage - which manages historic sites across the country - has also deployed a similar tactic. 

Vinted has made a U-turn on its delivery changes after it was met with a backlash from sellers.

The mobile app, where users can buy or sell new or secondhand items, had this month trialled removing sellers' ability to pick and choose the couriers they could send parcels through. 

But the move caused confusion and anger among sellers, who argued that not being able to pick and choose shipping options would mean some people would have to cancel orders. 

Some shipping options require sellers to be able to print shipping labels, while others may have drop-off points far away from the seller's location. 

On X, one seller wrote: "This will ruin your platform if it doesn't get fixed quickly."

While another asked: "On what planet was that a good idea?" 

In response, Vinted has now reverted back to its previous setting. 

The company told the BBC that the change was made on Monday.

"We heard the feedback and can confirm the shipping options have returned to their previous settings. There are no further actions needed from the members," the company said.

The stock market slump at the start of this week, and fears of a US recession (as of yesterday, JP Morgan was putting the chances at 35%), prompted questions from readers on the important issue of what it all means for their holiday money ahead of US trips.

I am going to the USA in September for a holiday. Will the fear of a US recession mean that I will get more or less dollars for my British pound? James

If the USA enters recession does that mean you will get a better exchange rate from GBP? Sharon392

We asked business reporter Daniel Binns to take a look...

First, the current situation, and if you're heading to the US, unfortunately the pound has recently weakened against the dollar, so you will get less bucks for your bang, Binns writes .

The stock market turmoil has affected markets around the world, but it was the Bank of England's decision to cut interest rates last week that has had a big impact on the value of the pound.

Higher interest rates tend to attract foreign investors looking for a higher return on their money - and so lower rates are unappealing and can therefore decrease a currency's value.

At the start of the week, £1 could buy you $1.2811, but that slumped to as low as $1.2675 by Tuesday.

In the past few days the pound has recovered a little, and is back up to $1.2764 - but still down overall.

What will happen to the value of the pound if the US enters recession?

A recession in the world's largest economy will have a global impact – even fears about the possibility sent global markets from Tokyo to London into a mini-meltdown on Monday.

However, currency markets are influenced by a range of factors, including important domestic aspects such as interest rates.

It also depends on how a US recession affects the UK economy – it may not cause much damage here.

If America does experience a downturn, investors could flee the US dollar towards "safe" currencies such as the Swiss Franc or Euro. Whether they turn to the pound will depend on the amount of confidence they have in the UK economy.

The strength of the pound against the dollar is more likely to be affected by which out of the US Federal Reserve and the Bank of England makes quicker and deeper interest rate cuts.

There's a lot of unknown factors at play, so it's hard to make any firm predictions – a US recession, which is by no means a given, may not happen until much later next year, when the economic climate may have changed a lot.

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Where Tim Walz Stands on the Issues

As governor of Minnesota, he has enacted policies to secure abortion protections, provide free meals for schoolchildren, allow recreational marijuana and set renewable energy goals.

• Share full article

By Maggie Astor

• Aug. 6, 2024

Gov. Tim Walz of Minnesota, the newly announced running mate to Vice President Kamala Harris, has worked with his state’s Democratic-controlled Legislature to enact an ambitious agenda of liberal policies: free college tuition for low-income students, free meals for schoolchildren, legal recreational marijuana and protections for transgender people.

“You don’t win elections to bank political capital,” Mr. Walz wrote last year about his approach to governing. “You win elections to burn political capital and improve lives.”

Republicans have slammed these policies as big-government liberalism and accused Mr. Walz of taking a hard left turn since he represented a politically divided district in Congress years ago.

Here is an overview of where Mr. Walz stands on some key issues.

Mr. Walz signed a bill last year that guaranteed Minnesotans a “fundamental right to make autonomous decisions” about reproductive health care on issues such as abortion, contraception and fertility treatments.

Abortion was already protected by a Minnesota Supreme Court decision, but the new law guarded against a future court reversing that precedent as the U.S. Supreme Court did with Roe v. Wade, and Mr. Walz said this year that he was also open to an amendment to the state’s Constitution that would codify abortion rights.

Another bill he signed legally shields patients, and their medical providers, if they receive an abortion in Minnesota after traveling from a state where abortion is banned.

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