sample digital marketing cover letter

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5 Digital Marketing Cover Letter Examples Made for 2024

• Digital Marketing Cover Letter
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• Write Your Digital Marketing Cover Letter

Generating brand awareness in the digital space is a top concern for many companies. You help make company goals a success through top-notch positioning strategies, identifying target markets, and bringing a brand’s voice to life within content across the web. 

But are you using the right voice and structure to make your digital marketing cover letter successful? Will it adequately complement your digital marketing resume ?

With brands looking for many skills in digital marketing roles, it can feel overwhelming to figure out what to include in a short one-page cover letter. Get a head start with our digital marketing cover letter examples and free AI cover letter generator to ensure your application stands out.

Digital Marketing Cover Letter Example

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Copy this text for your digital marketing cover letter!

123 Fictional Avenue Detroit, MI 48127 (123) 456-7890

August 30, 2023

Olivi Lewis Lear Corporation 123 Fictional Lane Detroit, MI 48127

Dear Ms. Lewis:

I have a deep passion for all things digital marketing. I thrive working from behind the scenes to exceed KPIs through leveraging smart marketing tools. Driven by passion and desire to win, I would fit in well within Lear Corporation as a digital marketing assistant.

My experience in managing PPC campaigns across platforms like Google Ads and Bing Ads at Lead Teams Services enabled me to drive targeted traffic and achieve significant ROI for clients. Through meticulous keyword research, A/B testing, and data analysis, I consistently optimized campaigns to enhance above 89% conversion rates and boosted overall performance.

At Delight Outlets, I leveraged my proficiency in Sprout Social to execute successful social media strategies that improved post engagements by 34%. Utilizing Facebook, Twitter, Instagram, and LinkedIn, I ensured an average of 41% growth in online communities through strategic content creation and regular interaction with followers.

Lear Corporation’s commitment to excellence, innovation, and sustainability aligns perfectly with my own values, and I am eager to contribute my skills and dedication to your dynamic team. Thank you for considering my application. I would welcome the opportunity to discuss my qualifications further and how I can contribute to the success of Lear Corporation. I look forward to the possibility of being a part of your esteemed organization.

Lila Dupont

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Why this cover letter works

• To add icing to your digital marketing cover letter, highlight the numbers of social media engagement and community growth.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Digital Marketing Intern Cover Letter Example

Copy this text for your digital marketing intern cover letter!

123 Fictional Avenue Phoenix, AZ 85001 (123) 456-7890

June 29, 2024

Avery Nelson Choice Bank 123 Fictional Lane Fargo, ND 58102

Dear Mr. Nelson,

My passion for financial services, coupled with a keen interest in how digital marketing strategies can bolster banks in fostering connections and trust with their clientele, drives my enthusiasm to join Choice Bank as a digital marketing intern. Despite my academic pursuits being grounded in finance and economics, I’ve diligently expanded my skill set into the digital marketing domain through direct involvement in social media initiatives, SEO optimization coursework, and earning certifications in Google Analytics.

While interning at Upwork, I enhanced a client’s content ROI by a notable 21% with strategic content creation and SEO tactics. Utilizing Google Analytics, I was instrumental in reengineering web content, thereby clinching prime spots in Google search results. My adeptness with WordPress and Hootsuite facilitated efficient content syndication across various platforms, culminating in heightened engagement and expanded outreach.

As an analytics analyst at ClubReach, I amplified daily web traffic by a staggering 89% and adeptly converted first-time visitors into dedicated followers, courtesy of Salesforce. Cultivating strong analytical and strategic thinking skills was paramount in my responsibilities for tracking and reporting on content performance meticulously. Implementing regular posting schedules and thorough analysis of user data were crucial strategies that led to a significant increase in user interactions by 336 and an overall spike in engagement metrics by 472%.

My project with InForum, where I developed a WordPress site, highlights my hands-on experience. Following a targeted Google Ads campaign, the site experienced a 36% surge in web traffic. This initiative underlined my capability in orchestrating both organic and paid marketing strategies effectively.

Thank you for considering my candidacy. I eagerly anticipate the opportunity to discuss how my diversified background, skills, and accreditations can make a tangible impact.

David Fernandez

• Imagine your digital marketing intern cover letter’s header is your handshake—it’s got to be firm and impressive. Just below your name and the title “Digital Marketing Intern,”, lay out your current phone number, a professional email like [email protected] , and even your LinkedIn URL for a good measure. So, make it count!

Digital Marketing Executive Cover Letter Example

Copy this text for your digital marketing executive cover letter!

123 Fictional Avenue Boise, ID 83702 (123) 456-7890

Abigail Clark Albertsons 123 Fictional lane Boise, ID 83702

Dear Ms. Clark:

With over five and a half years of dedicated experience in digital marketing, I’m excited about the opportunity to bring my expertise to Albertsons and contribute to evolving the brand’s presence in a highly competitive marketplace as a digital marketing executive. My deep-seated passion for consumer engagement, combined with a solid track record of enhancing digital metrics, positions me as an ideal candidate to leverage data-driven insights for forging enduring connections with Albertsons’ audience.

At Comcast, I was responsible for managing an annual Google Ads budget exceeding $237,088. My strategic optimizations led to a significant 9% reduction in CPC and a 13.4% increase in CTR. By implementing HubSpot-driven inbound marketing strategies, I drove a 41% increase in conversion rates. In addition, I used Google Analytics to enhance user engagement metrics by 37% and improve keyword rankings by 21%, which subsequently resulted in a 53% growth in organic search traffic.

I managed several social media platforms using Hootsuite at Aramark, achieving a notable 8.3% monthly increase in follower engagement. I streamlined the lead generation process via Salesforce, which crafted a 19% rise in qualified quarterly leads. Moreover, through strategic content creation, I managed to expand the company’s YouTube channel subscribers by 39% within a year.

I am particularly drawn to Albertsons due to your innovative approach to digital marketing and your commitment to data-driven strategies. My proven track record in managing and optimizing digital campaigns, coupled with proficiency in tools such as Google Analytics, HubSpot, and WordPress, makes me a strong fit for this role. I’m enthusiastic about exploring how my skills and experiences can add value to Albertsons.

Thank you for your consideration,

Matteo Moretti

• Try dropping in impactful statements like “I streamlined the lead generation process via Salesforce, which crafted a 19% rise in qualified quarterly leads” and “…, coupled with proficiency in tools such as Google Analytics, HubSpot, and WordPress…” from Matteo’s masterpiece, and bam, you’re not just another face in the crowd but the cream of the crop.

Digital Marketing Management Cover Letter Example

Copy this text for your digital marketing management cover letter!

Noah Anderson American Express 123 Fictional Lane Phoenix, AZ 85001

Dear Mr. Anderson,

Being part of an organization that puts the well-being of its employees first is my lifelong dream. And no other place does that better than American Express. With a passion for giving the best customer service experience, I would be a terrific digital marketing manager at your esteemed institution.

At Think Fast, I developed and implemented Google Analytics-driven marketing strategies that resulted in a 63% increase in website traffic. I also employed SEMrush best practices to optimize content for search engines and improve organic rankings, leading to a 31% boost in online visibility and brand credibility.

As a lead digital content creator at Excellent Marketing Incorporation, I conducted thorough website analysis and A/B testing to identify conversion bottlenecks and implemented strategic improvements that led to a 47% increase in conversion rates. Additionally, I worked with a cross-functional team to align marketing efforts with sales goals, driving higher ROI and overall business performance.

At American Express, a company known for its commitment to innovation and excellence, I am eager to contribute my skills and expertise to drive digital marketing initiatives that will continue to elevate the brand’s presence in the market.

Thank you for considering my application. I would be delighted to discuss my qualifications further in an interview to explore how my contributions can benefit American Express.

Miguel Lopez

• Therefore, let your digital marketing manager cover letter detail your achievement metrics, such as boosting website traffic, improving conversion rates, and supporting growth in ROI.

Digital Marketing Specialist Cover Letter Example

Copy this text for your digital marketing specialist cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

Mason Brown Bath & Body Works 123 Fictional Lane Columbus, OH 43004

Dear Mr. Brown,

Having closely followed Bath & Body Works as a brand and a customer, I am impressed by your commitment to delivering exceptional products and memorable experiences. Your company’s dedication to creativity and innovation aligns perfectly with my passion for digital marketing strategies that drive growth and engagement. I envision myself being part of your rich culture driven by customer satisfaction as a digital marketing specialist.

My hands-on experience in developing and implementing SEO strategies at TechWave Solutions led to a 31% improvement in organic search rankings, resulting in a 23% increase in online visibility. I also managed PPC campaigns across various platforms, which consistently generated high-quality leads and cut advertising costs by a 33% margin.

Furthermore, I have a proven track record of leveraging social media platforms to build a strong brand presence and foster meaningful customer engagement. At Bright Data Center, I created compelling ad content and targeted the right audience to boost engagement rates, leading to a 43% increase in conversions.

I am excited about the possibility of joining your esteemed team and contributing my skills and passion to the growth of Bath & Body Works. Thank you for considering my application. I look forward to the opportunity to contribute to the success of Bath & Body Works.

Giovanni Conti

• That would elevate your digital marketing specialist cover letter and boost your chances of getting the job.

Related cover letter examples

• Social Media
• Product Manager
• Account Manager
• How to Address a Cover Letter

How to Write a Digital Marketing Cover Letter That Impresses Each Company

When creating a digital marketing strategy, one of the first steps you would take is defining your target market and researching their key pain points and needs. You should do the same when creating a cover letter . 

Review the job description so you can tailor the skills you emphasize to each company’s needs. For instance, a company looking to improve its social media promotions may be highly interested in your skills in paid social ads or influencer marketing.

Write an impactful greeting and intro for your digital marketing cover letter

Think of the opening of your cover letter like the headline and intro paragraph when you’re writing sales page copy. You want it to feel relatable to essential company needs and their mission to grab attention right away. 

If you’ve ever created personalized email marketing campaigns, you know that including someone’s name boosts open rates quite a bit. You should do the same with your cover letter and address it to the name of a specific hiring manager if you can find it in the job description or on the company website. 

What you don’t want to do is have it sound too flat and generic, like the example below where the applicant doesn’t address a specific person, relate to the company’s mission, or talk about any of the specific digital marketing skills needed on the job.  

This needs some work! 

I was excited to see your job posting for a digital marketing assistant. I recently graduated with a bachelor’s degree in marketing and believe I have the skills you’re looking for in the position.

Take a look at the opener below that does a much better job of connecting with the digital marketing role at Bath & Body Works, relating to their dedication to creativity and innovation. 

A great opener that connects with the company culture! 

Effectively promote your skills in your digital marketing cover letter’s body

In the body of your cover letter, it’s time to get into the details of how your digital marketing skills, experiences, and education have equipped you for the role. 

You know that marketing is a data-driven position with several KPIs that will be analyzed for every ad you create and proposal you come up with. Therefore, using examples with numbers whenever possible is a great idea. 

For instance, you could share examples of how you performed an overhaul on the UI of a company’s landing pages to boost average time on page by 54% and conversions by 33%. 

An excellent body paragraph with marketing KPIs! 

Reinforce your abilities with a strong closing to your digital marketing cover letter

To start your closer, try to relate back to some of the key digital marketing skills you mentioned and your passion for the company’s mission. For example, you could say you’re eager to use your social media marketing skills to help a fitness brand grow its initiative of helping others live happier and healthier lives. 

Lastly, it’s a great idea to say thank you for the hiring manager’s time and end with a light call to action, like “I look forward to hearing from you soon.” It’s the same as how you’d end any sales copy with a CTA to drive conversions. 

Take a look at the example below that doesn’t quite hit the mark since the applicant doesn’t use a CTA or relate back to details about the company’s digital marketing needs. 

Could use more details here! 

I believe my skills and passion would fit in with your team well. Thank you for considering me for the digital marketing role. 

Paige Turner

Instead, aim for a closer like the one below that shows a true passion for Lear Corporation’s innovative sustainability efforts and how the applicant will fit in with their dynamic digital marketing team. 

An excellent closer that connects to the company! 

A template for your digital marketing cover letter can help speed up the application process. It’s the same as how you may use a template for social media posts to ensure they’re well-structured. Just be sure to write a unique cover letter for each job tailored to the company’s needs. 

Try to limit your cover letter to one page. It’s similar to creating ad copy. If it’s too long, it’ll lose a hiring manager’s attention and detract from your top skills like positioning strategies or marketing analysis. 

Choosing the tone of your cover letter is like selecting the appropriate brand voice for a target audience. Review the company’s tone in the job description and try to match it to show how you’ll fit in with the company culture. 

Digital Marketing Cover Letter Example (w/ Tips for 2024)

You’ve mastered the digital domain.

When it comes to innovative campaigns and data-driven strategies, you can craft something effortlessly.

Yet when it comes to writing your own cover letter, it feels like you're trying to write ad copy without a target audience.

We get it. Turning your vast experience into a concise, engaging letter can seem daunting.

No need to stress, though. In this article, we’ll show you everything you need to know about cover letters.

Here's what we're going to cover:

• What a Great Digital Marketing Cover Letter Looks Like
• 5 Steps to Writing the Best Digital Marketing Cover Letter
• 3 Essential Cover Letter Tips for Digital Marketers

Ready to leave those cover letter jitters behind? Let's dive in!

Digital Marketing Cover Letter Example

5 Steps for the Perfect Digital Marketing Cover Letter

Now that you've seen what a great digital marketing cover letter looks like, it's your turn to shine!

Write your own cover letter by following these steps:

#1. Put Contact Information in the Header

Let’s start from the top. Your digital marketing cover letter needs contact information. Put this in the header , just like you would on your resume. 

Here's what you should add:

• First and Last Name. Make sure your full name is right at the top.
• Professional Title. Match it with the exact title of the job you're aiming for. Hiring managers juggle applications for different positions, so clarity helps everyone here.
• Email Address. Keep it professional and straightforward, like a blend of your names. Those quirky high school email addresses won't cut it here. (e.g.: [email protected] isn’t good but [email protected] is spot on.)
• Phone Number. Double-check that it's accurate so they can reach you easily. If you're applying for international positions, add the dial code.
• Location. Typically, city and state/country are enough, but if you're open to remote work or relocating, mention it.
• Relevant Links (optional). Share your LinkedIn or other social media profiles that highlight your digital marketing prowess.

Now, let's add the hiring manager’s contact information :

• Company Name. Add the name of the company you're applying to.
• Hiring Manager's Name. Make sure to add the hiring manager’s name if you can find it.
• Hiring Manager's Title. If you find out the hiring manager is the department head, address them accordingly instead of using the generic “Hiring Manager”.
• Location. City and state/country details are crucial, especially for global companies.
• Email Address (optional). If you can find their email, there’s no harm in including it.
• Date of Writing (optional). Adding the date you wrote your letter gives it a professional touch.

#2. Address the Hiring Manager

Your digital marketing cover letter should always start with a greeting. But first things first—you have to know who you’re addressing your cover letter to.

And “To Whom It May Concern” just won’t cut it here.

Choosing the right greeting can make a positive impression on the hiring manager and set the tone for your entire cover letter.

Do some research first . Check the job listing, the company's website, or their LinkedIn profile to identify who’s hiring for the digital marketing position you want. Just find their name and email address.

Then it’s time to actually address them formally. We recommend using “Ms.” or “Mr.” , followed by their last name. But if you're unsure about their gender or marital status, simply use their full name. For example:

Example Addressing Hiring Manager:

• Dear Mr. Smith
• Dear Alex Smith

But if you can't find any information about the hiring manager or even the head of the digital marketing department you’re applying to, just address your letter to the department or the company as a whole:

• Dear Company X
• Dear Digital Marketing Department
• Dear Recruitment Team
• Dear Human Resources Team

#3. Write an Eye-Catching Opening Statement

Hiring managers go through tons of applications every day. So, they only take a few seconds to glance at each candidate’s cover letter before deciding whether it’s worth reading more.

This is where the opening paragraph of your digital marketing cover letter comes in. Start your cover letter with a clear statement about why you're keen on the role. Expressing your enthusiasm for the industry or the specific job can immediately capture the hiring manager's interest.

Doing a bit of research on the company can also pay off here. The more you know about the employer, the better you can showcase your compatibility with their company culture. It signals that you're not just sending out applications randomly; you’re genuinely interested in this job.

We suggest adding a relevant skill or achievement in your introduction, but remember to keep it brief. The goal here is to spark the hiring manager's curiosity and encourage them to explore your digital marketing cover letter further.

#4. Use the Cover Letter Body for the Details

Next, it’s time for the details. The body of your cover letter is where you have to convince the hiring manager that you’re the right person for the job.

But this isn’t the place to replicate your digital marketing resume . Your cover letter is where you can really showcase your marketing skills and expertise in a way that ties in with the job you’re applying for.

Reference the job ad to build a narrative that paints you as the best candidate out there. For example, if you’re applying to an agency that focuses on SEO and content strategy, focus on your relevant achievements in that niche instead of more general digital marketing experiences.

If you’re familiar with the company and it’s products or services, you should mention it in your digital marketing cover letter. This shows you’ve done your research and conveys your genuine interest, which the hiring manager will notice. Mention how your career goals and values align with those of the company, and you’ll come off as a great fit for their company culture.

Make sure your enthusiasm for the job shines through your whole cover letter. Let the hiring manager know that you’re confident that you can contribute to their team, but don’t overdo it. If you’re too confident, it can come off as arrogant. You just want to let them know you’re sure you’re a great fit for this specific role, not that you’re the greatest hire they could ever hope for.

Need more inspiration? Check out more cover letter examples here !

#5. Wrap It Up and Sign It

The last few lines of your digital marketing cover letter are your chance to leave a lasting impression on the hiring manager.

You want to end your cover letter on a positive note, leaving the hiring manager reassured of everything you’ve said so far. Your conclusion should be a compelling pitch that confidently recaps why you’d be an ideal fit for the digital marketing role you’re after. You can reiterate your most important skills or professional goals that align with the company’s.

Then follow your compelling summary with a call to action. Encourage the hiring manager to take the next step, whether that means discussing your application further or diving into an interview. A strategically placed call to action can show initiative and give your application an extra nudge forward in the hiring process.

And don’t forget to wrap up your digital marketing cover letter with a professional sign-off. Not adding a closing line or signing your name is one of the most common cover letter mistakes out there. Here’s an example of how to do it right:

Please don't hesitate to reach out to me through the provided email or phone number to arrange a discussion about my application. I eagerly anticipate the opportunity to explore my qualifications in greater depth at your earliest convenience.

Best wishes,

And if you're seeking an alternative to "Best wishes," consider these options:

• Warm regards,
• Respectfully yours,
• Thank you for your consideration,

3 Essential Digital Marketing Cover Letter Tips

Now you've got the basics of writing a digital marketing cover letter. So it's time to dive into the cover letter tips to take yours to the next level!

#1. Match Your Resume

Presentation matters, and maintaining consistency in your job application can make a real difference.

Make sure that your digital marketing cover letter's formatting and layout align closely with your resume to give your application a professional and organized look.

Keep your text and contact information neatly aligned on the page, and maintain uniform font styles and sizes. Pay attention to page margins and line spacing to ensure your cover letter remains concise and doesn't extend beyond a single page.

Or Use A Cover Letter Template Instead

Running short on time?

Give our free resume builder a try - select one of the free resume templates ! Pair it with one of these cover letter templates and have your application ready in minutes.

Each of our templates is crafted with insights from hiring managers worldwide to make sure your cover letter and resume align perfectly with industry standards while maintaining a sleek, professional look. Save time and make a great impression effortlessly.

# 2. Mention Qualifications

Relevant qualifications should make their way to your digital marketing cover letter.

There’s no harm in listing certifications on your resume , but you can really make a point about how suited you are to the role by expanding on them in your cover letter. Focus on your most significant qualifications and tie them into how prepared you are to start at the company you’re applying for.

For example, if you’re applying to a digital marketing agency that focuses on SEO and content writing, focus on the “Introduction to SEO” course you took instead of your certificates related to social media marketing and PR.

#3. Save It To The Right File Format

Before you send your digital marketing cover letter out there, consider what file format you should submit it in.

Generally, saving your cover letter as a PDF file is the best choice. This way, you can make sure that your carefully crafted formatting will remain the same across any device or software the hiring manager might use to open it.

But there are exceptions.  Always check the job ad first, just in case they want a different file format. In some rare cases, you might see employers request formats like DOC, RTF, or another format supported by Microsoft Word .

Key Takeaways

And that's a wrap on writing the ideal digital marketing cover letter!

We’re confident you’re ready to draft the cover letter that lands you that dream job.

But before we go, let’s recap these main points from our article:

• Begin your digital marketing cover letter by detailing your and the hiring manager’s contact information. Make sure this section is factually correct, or you might miss an opportunity for an interview.
• Your opening paragraph should be compelling enough to make the hiring manager want to know about you.
• Weave your enthusiasm through your entire digital marketing cover letter. This can show the hiring manager that you’re not just randomly applying; you’re a focused candidate who’s actually interested in the specific job.
• Wrap up your digital marketing cover letter with a worthy call to action. This can potentially prompt the hiring manager to contact you and increase your odds of an interview.
• Lastly, make certain that your digital marketing resume and cover letter are cohesive in style and presentation. If aligning these components seems daunting, consider utilizing one of our complimentary resume and cover letter templates for a flawless pairing.

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7 Digital Marketing Specialist Cover Letter Examples

Digital Marketing Specialists excel at creating engaging online content that captures attention and drives action, seamlessly blending creativity with strategy. Similarly, your cover letter is your chance to create a captivating narrative that showcases your skills, experiences, and passion for digital marketing. In this guide, we'll delve into the best cover letter examples for Digital Marketing Specialists, helping you to craft a narrative that resonates with recruiters.

Cover Letter Examples

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The best way to start a Digital Marketing Specialist cover letter is by grabbing the reader's attention with a compelling introduction. This could be a brief highlight of your most impressive achievement in digital marketing, or a mention of a significant project you've led. Make sure to customize it to the job you're applying for, showing that you understand the company's needs and how your skills and experience can meet them. For example, "As a Digital Marketing Specialist who increased web traffic by 40% for a previous employer, I'm excited about the opportunity to bring my SEO and content marketing skills to [Company Name]."

Digital Marketing Specialists should end a cover letter by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting further discussion. It's important to reiterate how your digital marketing skills can benefit the company. For example, you might say, "I am excited about the opportunity to apply my expertise in SEO and content marketing to drive growth at your company. I look forward to the possibility of discussing how my digital marketing strategies can contribute to your team's objectives." Always thank the reader for their time and consideration. It's also crucial to include a professional closing, such as "Sincerely" or "Best regards," followed by your full name. Remember, the ending of your cover letter should leave a lasting impression, showcasing your passion for digital marketing and your potential value to the company.

A cover letter for a Digital Marketing Specialist should ideally be about one page long. This length is sufficient to concisely present your skills, experiences, and your understanding of the role without overwhelming the hiring manager with too much information. In terms of word count, aim for 300-500 words. In the digital marketing field, being able to communicate effectively and concisely is crucial. Your cover letter is a great opportunity to demonstrate these skills. It's important to keep your content focused on how your digital marketing skills, experiences, and achievements align with the job requirements. Remember, the goal is to pique the employer's interest so they want to learn more about you in an interview.

Writing a cover letter with no experience as a Digital Marketing Specialist can seem challenging, but it's all about showcasing your transferable skills, eagerness to learn, and passion for the industry. Here's how you can approach it: 1. Research: Understand the role of a Digital Marketing Specialist and the skills required. This will help you identify any transferable skills you may have from your past experiences. 2. Introduction: Start your cover letter by introducing yourself and expressing your interest in the role. Mention where you found the job posting and why you are interested in the position. 3. Highlight Transferable Skills: Even if you don't have direct experience, you may have transferable skills from other jobs, internships, or academic projects. These could include skills like content creation, SEO, data analysis, social media management, etc. Provide examples of how you've used these skills in the past. 4. Show Passion and Willingness to Learn: Employers value candidates who are eager to learn and grow. Express your passion for digital marketing and your willingness to learn new skills. You can mention any relevant courses, certifications, or self-learning initiatives you've undertaken. 5. Knowledge about the Company: Show that you've done your homework about the company. Mention any recent campaigns or projects they've done that you admire. This shows your interest and initiative. 6. Conclusion: Conclude by reiterating your interest in the role and your eagerness to contribute to the company's digital marketing efforts. Thank the employer for considering your application and express your hope for further discussion. 7. Professionalism: Keep your tone professional and your content concise. Proofread your letter for any grammatical errors or typos. Remember, everyone starts somewhere. Your enthusiasm and willingness to learn can often make up for a lack of direct experience. Good luck!

Related Cover Letters for Digital Marketing Specialists

Digital marketing manager cover letter.

Content Manager Cover Letter

Social Media Manager Cover Letter

SEO Manager Cover Letter

Email Marketing Cover Letter

Advertising Cover Letter

Digital Marketing Specialist Intern Cover Letter

Entry Level Digital Marketing Specialist Cover Letter

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Digital Marketing Cover Letter Samples & Examples That Worked in 2024

Crafting a standout digital marketing cover letter requires a dash of creativity and a pinch of industry expertise. Our resourceful tips, illustrative examples, and professional samples are here to guide you toward making an impression that stays with employers.

Keep reading to learn all about:

• How to create a digital marketing cover letter header
• Why personalizing your digital marketing cover letter is vital
• What key information to include in your digital marketing cover letter intro
• Ways to effectively describe your digital marketing skills and achievements
• How to conclude your digital marketing cover letter concisely
• Where to find useful job search resources for digital marketers

1. How to create a proper digital marketing cover letter header

The very first step in your cover letter writing process is to create a cover letter header .

Headers are important design elements on any cover letter. Not only do they help establish visual flow , but they also list your most important personal information right at the top of the document.

In a header, include the following key information:

• Your name and professional title
• Your professional contact information
• The name, department, and address of the company you are applying to

Here is an example of a well-formatted digital marketing cover letter header

Mariah Evans , Digital Marketer (123) 456-7890 | [email protected] | linkedin.com/in/mariah-evans

To: Unity Marketing Solutions Digital Marketing Department 1234 Street Address Austin, TX

2. How to personalize your digital marketing cover letter

Anytime you write a cover letter, it is crucially important to tailor that letter to specific employers .

This is done through a process called personalization in which you research the company thoroughly and then use your research to reference the specific needs of the company throughout your cover letter.

In addition to looking for information about the company’s wants and needs, you should also try to determine the exact staff member who is most likely to read and review your letter. This information can then be used to create a personalized greeting that addresses this person by name.

Here are 3 examples of personalized cover letter greetings

Dear Marketing Manager Jane Doe,

• Dear Mrs. Jane Doe,
• Dear Hiring Manager Jonathan Smith,

3. How to craft a strong digital marketing cover letter introduction

With your personalized greeting in place, you can jump right into writing your cover letter introduction .

To write a strong introduction for your cover letter, there are a few key pieces of information that need to be included. This information is as follows:

• A brief overview of your professional history
• A concise statement on why you are a great fit for this company specifically
• Any specialized areas of expertise you have

Here is an example of a strong introduction from a digital marketing cover letter

I am a digital marketer with 5 years of specialized experience in blog writing, SEO, and digital marketing analytics. As a long-time fan of your company, it brings me great excitement to apply for the opportunity to become your Head Digital Marketer. My experience in the field combined with my professional dedication to my craft make me the ideal candidate for this position.

Find out your resume score!

4. How to effectively describe your digital marketing skills and achievements

Following your introduction are the body paragraphs of your cover letter. In the body paragraphs, you will go into greater detail about your best digital marketing skills and achievements .

As you describe these qualifications, it is important to keep your descriptions short and sweet. Your main goal is to pack a ton of value into a few concise paragraphs that are easy for the employer to skim through.

Here are 6 examples of skills to describe in a digital marketing cover letter

• Content creation and marketing
• SEO and SEM
• Customer relationship management systems
• Verbal and written communication
• Design skills
• Social media management

Here is an example of how to describe an accomplishment in a digital marketing cover letter

As a digital marketer at my former employer, one of my top responsibilities was creating infographics to be shared on the company’s social media accounts. These infographics performed remarkably well, generating 3X the amount of engagement as a normal post. Additionally, the infographics I created were shared more than a collective 3 million times across various social media platforms.

5. How to conclude your digital marketing cover letter concisely

We have made it to the conclusion of your digital marketing cover letter. You’re almost at the end of your writing journey, so keep up the hard work!

To write an effective and concise conclusion , make sure to include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• When and how you can best be contacted
• A formal sign-off

Here is an example of a concise conclusion from a digital marketing cover letter

I extend my appreciation for taking the time to read and review my cover letter. As I am eager to learn more about this opportunity, I hope to connect with you directly to schedule a meeting sometime this week. I am available every weekday from 8 a.m. to 6 p.m. and can best be reached at (123) 456-7890. I plan to give you a call next Monday morning regarding the status of my application if I have not heard back.

[Applicant Name]

6. Useful job search resources for digital marketers

Navigating a digital marketing job search can feel like tackling the most complex SEO algorithm. However, with the right set of resources, finding your ideal role can be simplified. Here's your toolkit:

• Digital marketing job boards: Platforms like  MarketingJobs.com specialize in digital marketing roles, making it easier to find niche opportunities.
• General job search engines: Websites like LinkedIn , Indeed , and Glassdoor provide an extensive range of digital marketing roles across industries.
• Professional networking: On platforms like LinkedIn, you can connect with fellow digital marketers and recruiters, join groups, and discover job openings.
• Digital marketing blogs and podcasts: Stay updated with trends and tips from top resources such as the " Social Media Examiner " blog and " Marketing Over Coffee " podcast. Apart from insights, these channels often highlight job opportunities.
• Digital marketing proficiency tests and certifications: Earning a Google Analytics or Meta Blueprint certification not only boosts your credibility but also allows recruiters reach out to you.
• Industry events and meetups: Attending digital marketing conferences, webinars, and local meetups can provide networking opportunities and often lead to job offers.

With these resources at your disposal, miles to go will be miles conquered on your digital marketing job search journey.

Digital Marketing Cover Letter FAQ

What technical skills should i highlight in my digital marketing cover letter.

Showcase skills specific to the job posting. Common digital marketing skills include SEO expertise, social media management, content creation, and analytics. If you're certified in a digital marketing tool or platform, mention that as well. 

Should my digital marketing cover letter be creative?

Yes, but don't overdo it. The key is to balance creativity with professionalism. Your cover letter should reflect your ability to produce engaging content, but also epitomize your professional fit for the role.

I'm applying for various digital marketing roles. Can I use the same cover letter?

It's crucial to tailor your cover letter to each individual job you're applying to. Different roles emphasize different skills and responsibilities. Tailoring your letter shows the employer you're genuinely interested in their specific job. 

Should I include links to my online portfolio or social media profiles?

Absolutely. Providing links to your professional portfolio, LinkedIn profile, or handles of professional social media profiles can allow hiring managers to better evaluate your skills and experiences.

What's the ideal length of a digital marketing cover letter?

Keep your cover letter concise and focused — aim for no more than one page. Remember, hiring managers read many applications, so getting to the point quickly can play in your favor.

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All marketing / PR cover letter examples

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All digital marketing cover letter examples

Related digital marketing resume examples

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13 Professional Digital Marketing Cover Letter Examples for 2024

Your digital marketing cover letter should immediately highlight your understanding of the latest industry trends. Demonstrate your ability to drive engagement and convert leads in a digital landscape. Be sure to articulate your proficiency in analytics and strategy formulation. Your experience with various digital platforms and tools must resonate throughout your cover letter.

All cover letter examples in this guide

Entry Level Digital Marketing

Senior Digital Marketing Manager

Creative Digital Marketing

Digital Marketing Account Manager

Digital Marketing Analyst

Digital Marketing Consultant

Digital Marketing Executive

Digital Marketing Manager

Digital Marketing Specialist

PPC Manager

PPC Specialist

Digital Marketing Director

Cover letter guide.

Digital Marketing Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Digital Marketing Cover Letter

Key Takeaways

By Experience

Embarking on the job hunt, you've likely discovered that a standout digital marketing cover letter can be the key to landing an interview. This isn't just any old repeat of your resume, but a chance to shine by sharing the tale of your greatest professional triumph. Strike a balance between formality and freshness; tell your story without falling into tired clichés. And remember, brevity is your ally – keep your pitch to a powerful, single-page narrative.

• Writing the essential digital marketing cover letter sections: balancing your professionalism and personality;
• Mixing storytelling, your unique skill set, and your greatest achievement;
• Providing relevant (and interesting) information with your digital marketing cover letter, despite your lack of professional experience;
• Finding the perfect format for your[ digital marketing cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your digital marketing cover letter should look, in mere moments.

If the digital marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Digital Marketing resume guide and example
• Digital Account Manager cover letter example
• Associate Brand Manager cover letter example
• Ad Operations Manager cover letter example
• Affiliate Marketing cover letter example
• Content Designer cover letter example
• Communication Manager cover letter example
• Event Marketing cover letter example
• Social Media Director cover letter example
• Content Editor cover letter example
• Associate Marketing Manager cover letter example

Digital Marketing cover letter example

AIDEN WILLIAMS

San Francisco, California

+1-(234)-555-1234

[email protected]

• Results-Oriented Achievements: The cover letter emphasizes the candidate's successful track record with measurable outcomes such as a 45% increase in user acquisition and a 30% increase in ROAS, which demonstrates a proven capacity for delivering substantial results in a similar role.
• Budget Management: Mentioning the management of a $500K quarterly ad spend showcases the candidate's ability to handle significant budgets, implying trustworthiness and experience in financial stewardship within digital marketing campaigns.
• Strategic Campaign Management: The cover letter highlights the candidate's experience with strategic campaign management, suggesting a deep understanding of planning and executing marketing strategies that align with company objectives.
• Insightful Data Analysis: By referencing a background in insightful data analysis, the candidate shows competence in utilizing data to inform marketing decisions, a crucial skill for making effective and efficient marketing strategies in the digital age.

What are the basics of the design or format of your digital marketing cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your digital marketing cover letter.

Recruiters enjoy reading digital marketing cover letters with a standardized format that uses:

• the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
• single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates );
• a one-inch margin to wrap around the text, like in our cover letter builder ;
• PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your digital marketing cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your digital marketing cover letter or its body.

End your digital marketing cover letter with a closing paragraph and, if you wish, a signature.

The top sections on a digital marketing cover letter

• Header: This includes your contact information, the date, and the employer's contact information, ensuring the letter is properly addressed and can be easily referenced by the recruiter.
• Opening Greeting: A personalized salutation demonstrates professionalism and shows that you've taken the time to research the specific person handling the job application.
• Introduction: Here, you should briefly introduce yourself and express your enthusiasm for digital marketing, capturing the recruiter's attention and setting the tone for the letter.
• Body: In this section, highlight specific digital marketing skills, such as SEO expertise or social media campaign management, and relate them to the job description to show you're a perfect fit.
• Closing and Call to Action: Conclude by reiterating your interest in the position, thanking the recruiter for their consideration, and suggesting an interview or further discussion to demonstrate your proactive approach.

Key qualities recruiters search for in a candidate’s cover letter

• Proficiency in SEO and SEM: Recruiters look for candidates who understand how to optimize content for search engines and manage paid advertising campaigns to increase visibility and drive traffic.
• Experience with social media marketing: Knowledge of how to effectively leverage social platforms for brand growth is critical, as is understanding the analytics and advertising tools each offers.
• Data analysis and interpretation skills: Being able to measure, interpret, and report marketing campaign performance using analytics tools is valued for making data-driven decisions.
• Content creation and storytelling: The ability to craft engaging content that resonates with the target audience and tells a compelling brand story is crucial for digital marketing success.
• Email marketing experience: Expertise in building and maintaining email lists, designing emails, and tailoring campaigns for audience segments is a sought-after skill.
• Creativity and innovation: Recruiters want marketers who can think outside the box to create unique campaigns that cut through the noise and capture the attention of consumers.

Kick off your digital marketing cover letter: the salutation or greeting

When writing your digital marketing cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your digital marketing cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear Mr./Ms. [Last Name],
• Dear Dr. [Last Name],
• Dear [Job Title] Search Committee,

The digital marketing cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your digital marketing cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your digital marketing cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your digital marketing cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

What to write in the body of your digital marketing cover letter

Now that you've got your intro covered, here comes the heart and soul of your digital marketing cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your digital marketing resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

• covers job-crucial skills;
• can be measured with tangible metrics;
• shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Time to wrap up your digital marketing cover letter

Writing the closing paragraph of your digital marketing cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your digital marketing cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Which story should you tell in your digital marketing cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your digital marketing cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your digital marketing cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Winning at your job application game starts with a clear and concise digital marketing cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the digital marketing resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Digital Marketing cover letter examples

Explore additional digital marketing cover letter samples and guides and see what works for your level of experience or role.

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Digital Marketing cover letter example

Secondary purpose

The power of liking.

From social media and e-commerce, to  HTML and SEO, digital marketers are the backbone of many companies’ success. Whether you’re a specialist or a jack-of-all-trades, businesses large and small are looking for professionals like you to help them develop their marketing strategies and use the web to their advantage.

Besides benefiting from flexible hours, remote working options and a comfortable salary, digital marketers are also in demand. The Bureau of Labor Statistics (U.S.) estimates that the need for marketing professionals will increase by 6 percent over the coming decade – faster than average for most industries.

So you’re confident you know how to sell just about any product or service – but do you know how to create a marketing strategy for yourself? When it’s time to land your next marketing job, you’ll need to craft the perfect cover letter: one that makes a great first impression and shows off your strongest skills.

Here at Resume.io, we have a range of resources including 180+ cover letter examples . This guide, along with an effective cover letter example will:

• Highlight the benefits of a thoughtful cover letter for any digital marketing role
• Walk you through the cover letter format and provide free examples, samples and templates
• Explain the best marketing principles to incorporate in your application
• Impress the employer by showing off the right skills and avoiding common mistakes.

Now let’s take a look at how to create the perfect cover letter to complete your application.

Looking for some more inspiration? Check out our related cover letter examples below: 

• Marketing manager cover letter example
• Marketing cover letter example
• Marketing assistant cover letter sample
• Marketing director cover letter sample
• Copywriter cover letter sample

Digital marketing cover letter sample for freshers

Primary Purpose

Before we jump into the how of writing a great cover letter, let’s first take a look at the what . A cover letter is one of the most requested application materials, and for good reason. This one-page document, or roughly 200 to 400 words, allows you to highlight your strengths, most impressive achievements and even your personality.

While a great resume is vital to landing a new position, it still has its limitations. It best captures names, dates and degrees, but aside from a few lines of profile summary, it doesn’t offer you much space to show off what makes you truly unique .

To prove that you’re the right choice for a digital marketing position, you need to show the employer why you’ve got the right skills and experience for them . The cover letter is one of your best opportunities to make this case for yourself.

It’s worth noting that a strong cover letter isn’t just about great writing. You’ll also need a professional presentation to drive home the point that you’re a respectful and organized candidate. While clean formatting is important in all industries, it’s particularly essential for digital marketers, since much of the job focuses on visuals and the brand image. For specific formatting tips, check out our overall guide on cover letters .

What if the job description DOESN’T require a cover letter?

Online applications can often be rigid and formulaic with no way to ask the employer a question. This is particularly a problem when the job description doesn’t mention a cover letter. How can you know if it’s worth your time to write and submit one?

While other applicants might take the easy way out, they’re likely not doing themselves a favor when it comes to landing the position. Unless an employer specifically asks you NOT to submit a cover letter, it’s always a smart idea to write one as part of a complete application. This document works in your favor by answering any questions that arise from your resume and allowing you to make the best case for yourself – don’t throw away the opportunity!

Marketing is a game of numbers. Only a certain percentage of social media users will see your ads, a smaller number will click on them, and an even tinier amount will actually buy the product. But all the effort you put into the graphics, wording and promotion of your digital marketing campaigns and online marketing strategy are for one goal: to maximize your chances of success.

Your cover letter works in much the same way. You can’t guarantee a hiring manager will choose you over the competition, but every step you take to create a more professional and appealing image increases your overall results of landing the position.

There may be other job seekers with more years of experience or other qualifications that you don’t possess, but if you can show a recruiter why you’re the ideal fit, you can beat out the others in the applicant pool. Landing a new position is a game of numbers, and you have to play to win!

The importance of tailoring your cover letter

People love personalization. It’s just as true in marketing as it is in hiring. That means writing a generic cover letter that you use for every digital marketing manager position just isn’t enough. You need to show a company why you’re interested in working for them – and using your skills to drive their success.

Tailoring your cover letter involves updating it for each and every position with the specific examples and skill set that align with that company’s mission and needs. You may also want to tailor your formatting to use colors and design elements that convey the right image to fit in with their brand.

While tailoring your cover letter may add a few extra minutes to your job search, you’ll be putting yourself miles ahead of other candidates who didn’t want to invest in creating the perfect profile.

Best format for a digital marketing cover letter

Your digital marketing cover letter has structure and format. As a savvy marketer, you know that ranging too far out of the box can simply be confusing. The same goes for your cover letter. 

While you can show off your creativity, your digital marketing cover letter should contain the following elements:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

This digital marketing cover letter example is a starting point for you to develop your own professional application:

Dear Ms. Goodman,

Digital Marketing is about finding a voice, amplifying it and cultivating a community around it. In my previous three positions, I have created award-winning social strategies, grown audiences by 1700%, and increased brand awareness off the charts (from 2% to 102%).

A winning social strategy feeds on itself and my role as a digital marketing manager is to create all the right ingredients for this to take place. Optimizing digital marketing campaigns for consumer brands taps into the psyche of the consumer. I have tripled sales of ice cream, broken a personal hygiene supply chain with +1020% LFL promotional success, and ensured that a new range of smoothies captured 25% market share within six months. 

I have enclosed a selection of highlights from my portfolio that may be relevant to the campaigns I would be running with you. Every brand is different, but in many situations if one approach works for one brand it is likely to work for another. I am consistently recognized as one of the leading consumer marketeers and I am confident in my ability to translate my previous wins into amazing success for you.

I’d love the opportunity of an interview to discuss my ideas of how to take your brand to the next level on social.

Matthew Jones

Cover letter header

Much like header of any webpage or social media account, your cover letter header helps identify you both in terms of content and visuals. 

In many large companies, hiring is handled by a whole team of people and your application may float from desk to desk. The header’s primary purpose is to ensure that no matter who reads your letter, they know who you are and how to get in touch with you .

The secondary purpose of the header is to create attractive formatting and grab attention. This is one of the few places you’ll be able to show off your visual style, so it’s worth creating a look that’s both professional and eye-catching.

The goal of this section : Identify your document with the necessary personal data and catch the hiring manager’s interest with attractive formatting.

Align document styles!

Turns out branding isn’t just for online marketing strategy. To boost your professionalism and credibility, try creating a personal brand – a look and feel that represents you across all of your application materials. One of the best ways to do this is by aligning the headers of your cover letter and resume. 

You can make this easier by using online cover letter templates, like these free options from Resume.io. Our resume samples and resume builder tool make it easy to create all the pieces of a polished application in just a few clicks.

Cover letter greeting

Your cover letter greeting is essential to establishing a respectful and approachable tone right from the start of your letter. It’s important to choose your greeting wisely, since some modern companies prefer more casual communication. 

For formal institutions, “Dear” followed by the correct salutation and last name will work well across the board. Our cover letter sample uses this wording. If the company prides itself on a youthful work environment, you might try “Hi” or “Hello” and even the recipient’s first name.

The goal of this section : Address the letter recipient with a greeting that’s appropriate for the company culture, use the recipient’s name whenever possible.

The importance of names and addressed greetings

If you’ve ever created a mailing list, then you know just how powerful addressing a recipient by name (or at least a greeting with a personal touch) can be. And the evidence doesn’t just come from marketing. 

Science has shown that humans have a positive neurological response upon hearing their own names. You can use this research to your advantage by addressing the hiring manager by name in your cover letter. This helps create a personal connection and demonstrates your interest in the position.

However, when hiring is handled by a large team, finding a name can be difficult. In that case, there’s no need to go to extreme lengths – a collective noun will do. Try using the company name plus “Hiring Team” or even “Family” if it matches the organization’s branding.

Cover letter introduction

Your first paragraph is one of the most important places for catching a reader’s attention – whether it be in a piece of online content or in your cover letter. You should aim to create an exciting, yet professional introduction that gets to the point fairly quickly. An interesting anecdote, relevant statistic or noteworthy fact can all do the trick. Just make sure this information leads smoothly into the body of your letter.

The goal of this section : Grab the hiring manager’s attention and encourage them to keep reading your letter via an exciting and relevant introduction.

The cover letter example text below offers the writer's vision and career achievements right off the bat.

Cover letter middle part (body)

The middle paragraphs of cover letters is where you can finally get into the bulk of all the skills and marketing experience you have to offer. Make sure to highlight only the most relevant examples from your resume and keep each anecdote concise. One way to do this is by using the STAR method. 

First, describe a S ituation, then the T ask required, your A ction and the positive R esult it caused. Your examples should be relevant to the potential duties of your new employer, which means you may have to swap them out when applying to different positions.

You can finish the body of your letter by talking about potential contributions and strategies you could implement in the new position.

The goal of this section : Use the STAR method to give concise, relevant examples of your skills and work experience, discuss potential contributions to the new position.

The cover letter example text below highlights the variety of products the writer has successfully marketed.

How to close a digital marketing cover letter (conclusion and sign-off)

Now that you’ve completed the heavy lifting, it’s time to finish off your letter on a positive note. A Call to Action is one of the most effective ways to conclude. This sentence expresses your interest and enthusiasm for the position and invites a hiring manager to contact you. You may even choose to leave your personal data and phone number here again, space permitting. 

Then, choose an appropriate signature that matches the tone of your greeting. “Sincerely,” “Best” or “Thank you for your consideration” can all work well depending on the formality of your letter.

The goal of this section : Create a call to action that encourages the hiring manager to get in touch, close your letter with a professional and positive signature. Be confident without sounding arrogant or presumptuous. 

A call to action is a key part of your closing. See the cover letter sample text below.

Writing psychology: how to convey your work ethic in your cover letter

To land a digital marketing specialist position, there are a few key qualities you’ll want to convey.

• Analytical skills : Today’s digital marketing campaigns are based on SEO, web traffic data and a whole host of other statistics and indicators. By highlighting your ability to use concrete numbers to implement a strategy, you can show an employer how you will succeed in driving results for their business.
• Time management : Hiring managers are looking for candidates who can quickly assess the situation and put effective strategies into place. Showing how you will handle multiple tasks will create the impression that you are an invaluable addition to the company.
• Creativity : A unique approach will set you apart. You can convey creativity not only in the examples of previous work you choose to highlight, but also in the formatting and writing style of your letter.
• Communication : At the root of it all, your communication skills are your greatest asset. The right tone combined with error-free writing can go a long way to prove your abilities without ever having to brag.

One marketing strategy or more appropriately - psychological strategy that you may be familiar with is the power of liking. This principle is simple: humans are more likely to help people that they believe like them. More importantly: we are more willing to buy into the message of someone who we believe understands our problem .

This has great power in marketing, but it can also be used to your advantage while crafting your cover letter. In order for your message to succeed, you need to show a hiring manager the ways in which you understand their particular marketing needs and how you’re prepared to solve their greatest challenges.

More so that in other professions, a marketer’s cover letter is like an audition. You should aim to give the employer a free sample of what you can do for them. Previous campaigns, strategies and positive results are some of the best tools you have to show why you’re the ideal candidate for the position. 

Make sure to incorporate concrete numbers, facts and statistics to add weight to your words and justify your confident and professional tone.

What does your visual presentation say about you?

Digital marketing is a highly visual profession. Whether you make the graphics, images and videos yourself or work with a marketing team or graphical designer to create them, an understanding of aesthetics and branding is key to success in this field. 

That means your cover letter formatting is not just a pretty final touch. Your formatting is a taste of your visual style, attention to detail and creative abilities. Above all, you should pay attention to make sure your formatting communicates the right message.

Use the company website and existing marketing materials to get a sense of their tone and formality. Do they appreciate bright colors and bold fonts? Or do they tend to stick with clean lines and neutral color palettes. Even if you’re envisioning a total makeover of the materials, it’s a good idea to stick within the company comfort zone while still creating an attractive and modern presentation.

Digital marketing cover letter with no experience

Everybody starts somewhere, but how do you get your foot in the door? Here are some ideas for writing your digital marketing cover letter if you haven't held that position before:

• Describe any marketing experience you have
• Talk about your digital skills
• Play up your soft skills, such as your communication, organization and collaborative nature
• Create an example campaign.

Your cover letter can help elevate your resume by offering more details about why you are a great fit for the job — even without direct experience.

Formatting issues and common mistakes to avoid

Watch out for these all-too-common traps to outshine the other candidates and increase your chances of landing the position.

• Generic cover letters : Just like each digital marketing strategy has to be unique to the company and product, a cover letter needs to be tailored to each individual position. Hiring managers can easily spot copy-paste letters and often label those candidates as disinterested or not serious.
• Formatting issues : Your formatting says almost as much about you as your writing. Make sure the message is on point for the position and company culture. Luckily online cover letter builders and templates can make great formatting simple.
• Spelling and grammar errors : Good communication is a cornerstone of the profession, so typos and poor sentence structure are automatic red flags for any hiring manager. Make sure to use spell check and have a friend proofread your application before you submit.
• Poor tone : The balance between confident and cocky is always tricky, but finding your voice is important to capturing the hiring manager’s interest. To avoid coming across as arrogant, use data and facts to back up your achievements.

Key takeaways

• Cover letters are an essential tool to increase your chances of landing any given position. Make sure to include one as part of a complete application.
• Tailoring your cover letter with the right numbers, facts and examples is one of the best things you can do to show an employer you’re invested in the position and serious about the company’s success.
• Organize your cover letter with a straightforward structure that simplifies the writing process for you and makes your cover letter easier to understand.
• For digital marketers, your application formatting is an example of your visual style and abilities. Make sure your templates, colors and fonts align with the company’s tone.
• Typos and poor grammar suggest poor communication skills. Avoid these simple mistakes by proofreading your application before you submit.

With your marketing expertise and our recruiter-approved templates - take your career hunt to a new level. Go out there and get your dream job today!  

Free professionally designed templates

Digital Marketing cover letter examples

As a digital marketing professional, you understand the importance of branding, but can you effectively sell yourself on your cover letter?

If you need a little help showcasing your skills and experience, you’ve come to the right place.

In the guide below, we’ve put together some of our top tips, as well as some digital marketing cover letters to inspire your own.

CV templates 

Digital Marketing cover letter example 1

Build your CV now 

Digital Marketing cover letter example 2

Digital Marketing cover letter example 3

These 3 Digital Marketing cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters .

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.

How to write a Digital Marketing cover letter

Here’s how to write your own winning Digital Marketing cover letter

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of *Digital Marketing role* with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Digital Marketing cover letter

Here’s what kind of content you should include in your Digital Marketing cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

• Your relevant experience – Where have you worked and what type of jobs have you held?
• Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
• The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
• Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
• Your availability – When can you start a new job ? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.

Digital Marketing cover letter templates

Copy and paste these Digital Marketing cover letter templates to get a head start on your own.

I hope you’re well. I am interested in applying for the Senior Digital Marketing Manager role at Lipsy London. With a proven track record of driving successful campaigns and a deep understanding of the ever-evolving online landscape, I am keen on bringing my leadership to your forward-thinking company.

I obtained a BSc (Hons) in Marketing from the University of Manchester in 2009 and possess 10+ years of experience as a Digital Marketing Manager at Future Ltd, which has enabled me to leverage data-driven strategies and implement techniques that increase brand awareness, generate high-quality leads, acquire new customers, and boost revenues.

During my time at Future Ltd I have several notable achievements, such as lowering the cost per acquisition by 20% through optimising advertising campaigns, as well as creating SEO strategies which improved web traffic by 48%. Furthermore, I captured 5% market share within one year due to driving the launch of new products.

I welcome the opportunity to discuss how my skills and experience align with your needs of during an interview. I have attached my CV, which provides further details of my qualifications and achievements.

Kind regards

Benjamin Grooves ¦ 07777777777 ¦ [email protected]

Hello Raymond

I am writing to express my keen interest in the Digital Marketing Coordinator position at French Selection UK. As a motivated professional, I am excited about the opportunity to contribute my skills and experience to facilitate growth and make a significant impact on your campaign initiatives.

My journey began when I earned a bachelor’s degree in marketing from the University of London, with a focus on analytics. Since then, I have accrued 7 years of experience working with diverse clientele and industries, where I honed my expertise in optimising online presence and enhancing brand visibility.

My passion for remaining updated on the latest digital marketing trends and technologies has enabled me to devise strategies that deliver tangible results. In my current role as a Digital Marketing Specialist at BMS Ltd, I developed SEO agendas that increased organic web traffic by 52% and achieved a 25% boost in lead generation due to revamping landing pages. I also created social media content plans which bolstered engagement by 45% within a 6-month period.

Thank you for considering my application, and I hope to hear from you so we can discuss my skills and other achievements in greater detail at interview.

Justin Thomas ¦ 07777777777 ¦ [email protected]

I hope you’re well. I am writing to you regarding the Digital Marketing Assistant position advertised by Omaze on Indeed.

Having recently completed my BSc in Marketing, I am thrilled to embark on a career in digital marketing. Throughout my academic journey, I gained a solid foundation in social media management, content creation, email marketing, and data analysis. I am well-versed in various tools and platforms, including Google Analytics, Hootsuite, Mailchimp, and Canva. Furthermore, I had the chance to work on several projects during a one-year internship at Kenny Wax Ltd.

During my internship I successfully implemented a content schedule that led to a 15% rise in engagement on Facebook and Instagram, alongside supporting email campaigns that exceeded average open rate by 25% and composing blog posts that attracted 5K monthly organic website visitors.

I look forward to the opportunity of leveraging my competencies to support your dynamic team’s campaign objectives and would be grateful for the opportunity to further discuss my qualifications and competencies in a formal interview. Please find my contact information below, and I am available for interview at your earliest convenience.

Patricia Greenwood ¦ 07777777777 ¦ [email protected]

Writing an impressive cover letter is a crucial step in landing a Digital Marketing job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

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Digital Marketing Cover Letter: 07 Examples ideas

If you want to land the digital marketing job of your dreams, it’s time to write a killer Digital Marketing Cover Letter. Your resume is important, but it doesn’t tell the hiring manager who you are on an emotional level like your cover letter can. And if done correctly, this document will be what lands you that interview and secures you as their future employee! Here are some tips for writing a successful cover letter one so head over there now and get started! Remember, don’t just read – put these ideas into practice by grinding out a draft before sending in any applications. Good luck with your search & we hope our guide has helped you find success today!”

Digital Marketing Cover Letter Example

Dear Sir/Manager,

I am writing this letter to express my interest in the Digital Marketing Associate position that is currently advertised on your website. As a digital marketing professional with over 8 years of experience, I think I have the skills required to meet and exceed all expectations on this job.

You’re also looking for someone with strong communication skills. As you can see from my resume. I proved myself with this quality during my internship at ABC Corporation when working with our global partners. I am able to work under pressure and meet strict deadlines.

At the same time, you are looking for someone who can manage different channels of communication, including social media, which is part of my daily job. My previous experience also includes managing marketing campaigns, conducting market research, and analyzing data to improve our customer’s digital presence.

I am an accomplished writer with many years of experience creating content for B2B and B2C markets. This played a crucial role in helping me to expand my network within the industry and develop valuable business relationships with industry professionals.

I will be happy to come in for an interview at your convenience and am looking forward to hearing from you soon.

Yours sincerely, Name: Email:

Digital Marketing Manager Cover Letter

Dear Sir/Madam,

As a new graduate with a degree in digital marketing. I am writing to you to introduce myself and express my interest in the Digital Marketing Executive position advertised on Careers _______.

My academic interests have been predominantly focused on social media channels and how businesses can benefit from these tools. As a result of this course, I have developed a comprehensive understanding of digital marketing and how it can be used to support a business’ marketing activities.

My key competencies include:

• Developing and organizing social media campaigns with a focus on generating good quality leads
• Optimizing organic reach on all platforms to ensure posts are seen by as many people as possible. 
• Using data to adapt a program’s direction – in-house or with a vendor partner – in order to maximize its effectiveness.  
• Measuring the success of social media campaigns using engagement, statistics, and ROI. 

I would like the opportunity to learn more about your organization and demonstrate my passion for achieving results and meeting targets. Because This is why I believe that you should consider hiring me as Digital Marketing Executive.

Sincerely, Name, Email, Address

Digital Marketing Intern Cover Letter

Dear Sir/Manager, 

I am writing to apply for the Digital Marketing Executive position advertised. As you will see from my attached CV. I have three years of experience in digital marketing consultancy with an agency.

I am looking to join a company that properly utilizes social media platforms and can provide me with room to grow – your company seems like it could be a great fit for this.

Because, I am proficient in the use of all major social media platforms and understand how to use them effectively to create viral content, generate leads and increase brand awareness. I have a proven ability to exceed targets and ensure a campaign’s ROI is achieved within budget. 

My primary strength is my ability to exceed targets for clients whilst ensuring their brand stays in the spotlight at all times.  Because I think it’s important that companies don’t forget about potential customers when they’re not actively engaging with them; this is something I’ve worked to avoid at all times. 

I am also proficient in the use of a number of traditional marketing platforms. Including Google Adwords, SEO, and email marketing.

I would love to discuss this role with you further and look forward to hearing from you soon.

Yours sincerely, Name, Email, Contact#

Digital Marketing Cover Letter Sample

I am writing to request your consideration for the advertised position of Digital Marketing Executive. As a qualified and experienced candidate, I believe that my work ethic and innovative approach would be an asset to your company. The role requires excellent communication skills, tact and discretion. My resume demonstrates that I have all these attributes. My current employer is a PR agency. I am eager to join your business in order to gain experience in another marketing role.

According to your advert, you are seeking a team player who has the ability to work independently in order to achieve the company’s marketing goals. I am confident that I will be able to demonstrate these skills with both my previous experience and academic qualifications.

I will contact you on Monday morning to arrange an interview at your convenience. My working hours would be 9 am – 5 pm, Monday – Friday (with some flexibility). I’m happy to attend any location convenient for you, or work remotely.

Yours sincerely, Name: Email: Address:

Digital Marketing Specialist Cover Letter

Dear Sir or Madam,

I am writing to express my interest in the position of Digital Marketing Executive advertised on your website. So, I believe that my skills and experience are suitable for this position and that I can offer value to your company.

I have extensive experience in digital marketing, managing all aspects of social media channels for a wide variety of businesses. Because I am very familiar with key social media platforms. Such as Facebook, Twitter, and LinkedIn, and use various online tools to measure the success of campaigns. As part of my daily duties, I create Content Marketing campaigns for several brands via Blogs, Articles, and Company Websites.

I am proficient in SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMM (Social Media Marketing). So, I also have experience with Linkedin Advertising and Google Adwords. I am extremely organized, self-motivated, and detail-oriented.

Also I believe that I would be an asset to your company, and hope you will consider my application. I can be contacted at any time for further information or an interview. Thank you for your consideration,

Regards, Name: Email: Address: Contact#:

Digital Marketing Cover Letter no Experience

Respected Sir,

I have witnessed your firm’s name being associated with excellent consumer products. It is, therefore, no surprise to me when I say that you are always on the lookout for new ideas. In order to further improve your existing products, and introduce new ones to the market.

My name is ___________ and I would like to express my interest in your firm’s newest product development project.

I have developed a new method for optimizing search engine marketing campaigns. By incorporating multiple data points to create more targeted audiences, I can increase your sales by as much as 15%.

As my old boss used to say, “Great sales are built on great research.” Please find attached an example of how I put this philosophy into action.

I am confident that my diverse skill set and considerable experience. In this field will enable me to contribute successfully to the success of your new product development project. And I look forward to hearing from you soon.

Sincerely yours, Name, Email, Contact#

Cover Letter for Digital Marketing Internship

Dear HR Manager,

I am writing to you on the subject of the position vacant for a digital marketing analyst. I am also interested in this role as it will allow me to combine my creative flair with my analytical skills, which I feel makes me an ideal candidate for this role.

In addition, my enthusiasm and drive make me a personable team player who will fit well into the current culture of your company.

In my previous role as a customer service manager. I was able to establish strong relationships with clients and ensure that they were always satisfied with their experience. Because, I managed a variety of tasks simultaneously which taught me how to work under pressure and prioritize my workload effectively. Skills that will be invaluable in this position.

Because, My degree in marketing and my recent course studying web analytics has given me a thorough understanding of the ways that digital marketing can help drive your company forwards, and I feel confident that you will be pleased with the work I would carry out if employed by your company.

So, If there is anything else I can provide to demonstrate my suitability for this role. I would be happy to do so.

Yours sincerely, Name,

We hope that this blog post has been informative and insightful for you. Further more As we continue to see more and more jobs requiring digital marketing skills, it becomes important for marketers to know how the field is changing in order to stay relevant. When writing your resume or cover letter, make sure you include strong examples of where you’ve applied these principles with success (such as a case study). You can also use our tips on what makes a great LinkedIn profile if appropriate! Good luck out there – happy hunting!

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Resume Worded   |  Career Strategy

14 entry level digital marketing cover letters.

Approved by real hiring managers, these Entry Level Digital Marketing cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Entry Level Digital Marketing
• Social Media Marketing Associate
• Digital Marketing Specialist
• Digital Marketing Coordinator
• Social Media Marketing Specialist
• Alternative introductions for your cover letter
• Entry Level Digital Marketing resume examples

Entry Level Digital Marketing Cover Letter Example

Why this cover letter works in 2024, quantifiable success in internship.

Highlighting a specific accomplishment during an internship not only shows your ability to achieve results but also provides a clear example of your skills in action. This makes your application more compelling and memorable.

Data-Driven Decision Making

Emphasizing your experience with data analysis and its impact on your marketing strategy demonstrates that you understand the importance of making informed decisions in the digital marketing space. This skill is highly valued by employers.

Personal Alignment with Company Values

Expressing your excitement for the company's values shows that you've done your research and truly care about working for this specific organization. It demonstrates that you are a good cultural fit and not just applying to any company.

Concise and Grateful Closing

Ending your cover letter on a positive and appreciative note leaves a lasting impression on the reader. Keep it concise and genuine to show your enthusiasm for the role and gratitude for their consideration.

Quantify your impact

Talking about a 25% increase in conversion rates shows real impact. It helps paint a clear picture of what you achieved in your previous role. Plus, it's a hard number, and that grabs attention. Keep this in mind: quantifying your success makes your achievements more tangible and compelling.

Highlight your unique skills

You've got a knack for understanding consumer behavior and data-driven marketing strategies. That's great! But instead of just mentioning these skills, link them to specific achievements or tasks. The email marketing campaign you mentioned is a good start, but try to link it directly to your unique skills. This helps show how you put these skills into practice, and that's what employers care about.

Showcase your creative approach

Describing how you breathed life into social media accounts really shows your creative spark. It tells me that you're not just about ticking boxes; you're about creating a vibrant online presence that resonates with people.

Use concrete examples

By detailing your achievements at your internship, you're showing me that you're not just talking the talk, you understand the power of data, creativity, and testing. It highlights your ability to learn and adapt, which is crucial in the ever-evolving field of digital marketing.

Connect with the company's values

When you explain why you're drawn to Google, you're showing that you get our ethos. You're not just interested in a job, but in contributing to our mission. That sort of passion goes a long way.

End with a sincere sign-off

While it might seem minor, ending your cover letter with a simple 'Sincerely,' shows professionalism and respect. It's a small detail that can make a big difference.

Own your name

Signing off with your name, rather than something generic like 'Applicant' or 'Candidate', adds a personal touch. It makes you more memorable and shows that you're not afraid to own your accomplishments.

Connect your passion with the company's mission

Explain how the company's work excites you. This shows that you know what the company does and that your interests match their goals.

Show your digital marketing impact

Mention specific results from past projects. It's good to show exact numbers because this makes your experience real and convincing.

Highlight leadership in digital marketing

Talk about your experience leading projects or teams. This shows you can handle responsibility and drive initiatives forward.

Express enthusiasm for the role

Clearly state why you want to work at the company. This shows you're not just looking for any job, but you're interested in this particular role and company.

Close with a strong call to action

Finish by saying you're looking forward to discussing how you can help the company. This is polite and shows you're eager to move to the next step.

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Connect personal interests to the job

Share how your personal interests led you to this field. It makes your application memorable.

Showcase your campaign success

Describe a successful project with results. It proves you can do the job well.

Demonstrate tool proficiency

Mention the tools you use. It shows you are ready to start working without much training.

Express passion for storytelling

Talk about your desire to help businesses. It shows you care about your work and its impact.

Reiterate your fit for the role

End by saying why you’re right for the job. It leaves a strong final impression.

Show your enthusiasm for the digital marketing role

It's important to communicate your genuine interest in both the position and the company. When you express excitement about the role and admiration for the company, it sets a positive tone for your application.

Highlight relevant experience in digital marketing

Detailing your hands-on experience, especially with measurable outcomes, showcases your ability to contribute effectively to the team. It tells me you're not just familiar with digital marketing tactics but also effective in applying them.

Align your goals with the company’s mission

Showing that your professional aspirations align with the company’s goals demonstrates that you’ve done your homework and see yourself as part of their team. It suggests a mutual benefit in your hiring.

Express eagerness for a collaborative interview

Ending your cover letter by inviting further discussion about your fit for the role indicates your openness to dialogue. This proactive approach is appealing, as it shows you're eager to contribute and integrate into the team.

Social Media Marketing Associate Cover Letter Example

Showcase your growth.

Whoa, a 30% growth in followers and 20% increase in engagement? That's quite the achievement! Your ability to grow and engage a community is instantly clear. This is exactly the kind of detail that'll make employers sit up and take notice. So, always make sure to showcase your growth in tangible, measurable terms.

Mention your distinctive combination of skills

Creativity, analytical thinking, a deep understanding of social media trends – that's a potent mix. Employers love to see that. But remember, it's not enough to just list off these skills. Tell a story around them. How did these skills help you pioneer an influencer marketing campaign? Show, don't tell.

Express your enthusiasm

Ending your cover letter by expressing your passion for social media and eagerness to bring your expertise to Facebook shows genuine enthusiasm. Employers appreciate candidates who are excited about their work, as they're likely to be more engaged and committed. However, avoid sounding desperate - maintain a sense of professionalism while expressing your excitement.

Digital Marketing Specialist Cover Letter Example

Highlight your understanding of data.

Presenting yourself as a storyteller guided by data shows that you're both creative and analytical. You understand that in digital marketing, data isn't just numbers; it's insights that drive strategy.

Demonstrate the impact of your work

By detailing the success of your user-generated content campaign, you're not just showing off your creativity, but also your ability to create meaningful connections with your audience. This shows you're capable of building strong customer relationships, a crucial skill in any marketing role.

Align with the company's mission

Linking your skills to Spotify's mission of fostering human creativity shows that you understand what we're about. It also highlights your passion for connecting people, which is exactly what we're looking for in a digital marketing specialist.

Choose a warm closing

'Warmest regards,' is a friendly, authentic sign-off that matches the tone of your cover letter. It's a small touch, but it adds to the overall impression that you're a warm, personable candidate.

Put your name on it

Signing your name at the end of your cover letter shows accountability. It's a small thing, but it's a clear signal that you stand by what you've said.

Show your passion for the digital marketing field

Mentioning your long-term use of Mailchimp and admiration for the company highlights your genuine interest and enthusiasm for the role. This shows you're not just looking for any job, but you're eager to bring your skills to a team you truly believe in.

Highlight your desire to join their team

Expressing excitement about working with Mailchimp's team shows that you value collaboration and are motivated by the chance to learn from and contribute to a group of skilled professionals. This aligns well with the collaborative nature of most digital marketing roles.

End with a strong call to action

Closing your cover letter by expressing a desire to discuss how you can contribute to the company's success invites the hiring manager to take the next step. It's a proactive approach that shows you're ready to be an active participant in their team.

Digital Marketing Coordinator Cover Letter Example

Match your admiration with the company's vision.

Start by saying why you admire the company. This shows you value what they do and see yourself contributing to their mission.

Analyze and report for improvement

Describe how you used data to make projects better. This shows you're not just doing tasks but also thinking about how to improve results.

Blend creativity with analytics

Explain how you use both creative and analytical skills. This is important in digital marketing, where you need to be creative but also make decisions based on data.

Value innovation in your work

Share why you're drawn to the company's innovative spirit. This shows you're forward-thinking and excited about contributing to new solutions.

End with gratitude and readiness

Finish by thanking them and saying you're ready to discuss your fit. This is respectful and shows you're proactive about the opportunity.

Share what inspires you in digital marketing

Talking about a campaign that impressed you reveals your ability to recognize creative excellence. This shows you have a high standard for your work, important for a digital marketing coordinator.

Demonstrate your impact with metrics

By sharing specific achievements, such as improving email campaign metrics, you give a clear picture of how you can contribute to company goals, a desirable trait in a digital marketing coordinator.

Convey excitement for creative teamwork

Expressing eagerness to join a team that values innovation highlights your collaborative spirit and readiness to contribute to groundbreaking projects.

End on a note of eagerness and alignment

A thank you note that reiterates your interest and how your skills align with the company’s vision can make your application memorable and persuasive.

Professional sign-off

A formal yet warm sign-off can leave a positive last impression, making your application stand out in a competitive field.

Connect your admiration for the company to your application

Starting your cover letter by mentioning your respect and appreciation for the company's philosophy makes your application stand out. It shows you're not just looking for any job, but specifically aiming to be part of their culture and success.

Emphasize your passion for data-driven marketing

When you talk about what excites you regarding the opportunity, especially your alignment with the company's approach to marketing, it signals that you're a good cultural and operational fit for the team.

Invite discussion on your potential contribution

Closing your letter with an invitation to discuss how you can contribute to the company's objectives highlights your proactive attitude. It also subtly suggests confidence in your ability to make a positive impact on their digital marketing initiatives.

Social Media Marketing Specialist Cover Letter Example

Show genuine interest in the company.

Show you know and like the company. It makes it clear you want this job, not just any job.

Include specific achievements

Talk about your past success with numbers. It helps me see how you can help our company grow.

Highlight a mix of skills for digital marketing

Share how you use your passion and skills together. This shows you can think and create strategies that work.

Match your values with the company’s

Explain why you like the company’s culture. It shows you will fit in with the team.

Ask for a chance to talk more. It shows you are eager and ready to contribute.

Highlight industry innovations in your cover letter

Mentioning a specific tool or feature that changed your work approach shows you stay updated with industry trends. This can make you an appealing candidate for a social media marketing specialist role.

Show your social media campaign success

Describing a successful campaign you led, particularly with quantifiable results, demonstrates your ability to execute strategies that deliver real outcomes, a crucial trait for a social media marketing specialist.

Express your passion for the role

When you talk about what draws you to the job, it helps the hiring manager see your genuine interest and ensures a good fit for their team of passionate professionals.

Invite further discussion in your closing

A polite and proactive closing statement can encourage a hiring manager to engage in a deeper conversation about how you can contribute to their company's goals.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Entry Level Digital Marketing Roles

• Digital Marketing Analyst Cover Letter Guide
• Digital Marketing Coordinator Cover Letter Guide
• Digital Marketing Director Cover Letter Guide
• Digital Marketing Intern Cover Letter Guide
• Digital Marketing Manager Cover Letter Guide
• Digital Marketing Specialist Cover Letter Guide
• Digital Marketing Strategist Cover Letter Guide
• Entry Level Digital Marketing Cover Letter Guide
• Marketing Director Cover Letter Guide
• Senior Digital Marketing Manager Cover Letter Guide

Other Marketing Cover Letters

• Brand Ambassador Cover Letter Guide
• Brand Manager Cover Letter Guide
• Brand Strategist Cover Letter Guide
• Campaign Manager Cover Letter Guide
• Content Creator Cover Letter Guide
• Content Writer Cover Letter Guide
• Creative Director Cover Letter Guide
• Digital Strategist Cover Letter Guide
• Director of Marketing Cover Letter Guide
• Event Coordinator Cover Letter Guide
• Marketing Executive Cover Letter Guide
• Marketing Manager Cover Letter Guide
• Social Media Manager Cover Letter Guide
• Technical Writer Cover Letter Guide
• Video Editor Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Home / Cover Letter Examples / Digital Marketing Specialist Cover Letter Sample

Sample Digital Marketing Specialist Cover Letter and Advice from HR Experts

The purpose of a cover letter is to show your potential employer who you are as a professional and get them interested in reading your resume or inviting you for a job interview . An ideal cover letter is informative yet concise and professional (but with a touch of personality), and it leaves the reader wanting more.

Here’s a sample cover letter we will be looking at today:

So, how do you write a cover letter that works? Let’s look through the sections of the sample above.

As you can see, a typical cover letter consists of the following:

• Introduction

Experience and qualifications

Professional values and goals, call to action, cover letter header.

Your cover letter header may contain the same information as your resume header:

• Full name and professional credentials
• Your city of residence (optional)
• Contact information: phone number or email address
• Links to professional social media accounts, online portfolio, references, etc.

Cover letter greeting

Your cover letter greeting is your first opportunity to make your letter stand out. To show that you have put time and effort into your application, make sure to use the name of the hiring manager for the position you are applying for. It may be included in the job ad itself — or, you may need to check the company’s website or LinkedIn page. This will immediately make your cover letter more personal than the generic “to whom it may concern” — which we suggest you avoid.

If you can’t find the name of the person who will be reviewing your application, you can use their title instead, like in this sample cover letter:

Cover letter introduction

The first paragraph of your cover letter should explain who you are, how you learnt about the job offer and what makes you the best candidate. Make sure you mention the job title you are applying for. If you’ve been referred to this position by another employee, this is also a good place to mention it. It’s a good idea to go over the job ad one more time and highlight how you meet the requirements emphasized by the hiring manager.

In this section, focus on your expertise and qualifications. Highlight how your skills and professional experience align with the position the hiring manager has to fill. Include your most relevant projects and describe situations where you had to use specific skills.

Courses, certifications and professional awards also belong here. The best way to go about organizing this section would be to use a bulleted list so that this part of your cover letter is instantly visible to the HR manager.

In this paragraph, briefly explain your current career situation: why you are leaving your current employer, looking for a change in position, moving to a different industry, etc. Mention how the job you are applying for aligns with your career goals, emphasizing that you are considering it for the long term. At the same time, you can stress again how you will bring value to your new employer and what they will gain from hiring you.

The final paragraph of your cover letter should include a call to action. You can mention that you will be waiting for a reply regarding your application and add when you will be able to start in the new role if selected. You can also finish your cover letter with a question regarding the next stages of the hiring process and how you can make this process simpler. It’s also a suitable spot to re-emphasize why you should be the one considered for this position.

Cover letter signature

At the end of your cover letter, thank the HR manager for their time and sign off with a closing phrase like Sincerely, Respectfully, Thank You, etc.

We hope that the sample cover letter above and our tips have been helpful. Ideally, you now have a better idea of how to organize your cover letter and structure it to get your message across.

If you are looking for more tips and ideas, take a look at our posts on how to write a cover letter and common mistakes to avoid .

Effective Marketing Cover Letters: Templates and Tips

Discover how to craft the perfect marketing cover letter with our examples, templates, and expert tips. Get noticed and land your dream job.

Pansy Thakuria

Read more posts by this author.

As a marketing professional, there are many things you could showcase or market to your future employer. Doing so with an apt marketing cover letter says a lot about how good of a marketer you are.

In this blog, you'll find examples, templates, and valuable tips to help you craft an effective cover letter for your marketing endeavors. Let's make your application stand out.

Marketing Cover Letter Template for beginners with no experience

Dear [Hiring Manager's Name],

I am writing to express my enthusiasm for the advertised Marketing position at [Company Name]. Although I am a beginner without direct experience, my skills, passion, and commitment set me apart.

Here's why I believe I'd be a valuable addition to your dynamic team:

1. Creative Storytelling: A knack for crafting compelling narratives and messages that resonate with diverse audiences. 2. Social Media Savvy: Proficient in navigating various social media platforms, creating engaging content, and staying on top of trending topics. 3. Adaptable Learning: Quickly grasp new concepts and technologies, eager to stay ahead in the ever-evolving digital marketing landscape. 4. Analytical Thinking: Adept at analyzing data to identify patterns and insights, translating numbers into actionable strategies. 5. Team Collaboration: Strong team player with excellent communication skills, ready to contribute ideas and work collaboratively towards common goals . 6. Customer-Centric Approach: Understanding the importance of customer satisfaction and tailoring marketing efforts to meet their needs.

I am excited about the opportunity to bring my fresh perspective and passion for marketing to [Company Name]. I am confident that my creativity and eagerness to learn will make me a valuable asset to your team.

Thank you for considering my application. I look forward to discussing how I can contribute to the continued success of [Company Name].

Sincerely, [Your Full Name]

Marketing Cover Letter Sample for professionals with experience

Dear Hiring Manager,

I am writing to express my interest in the [Marketing Specialist/Marketing Coordinator/Marketing Manager] position at [Company Name]. With over seven years of marketing experience, I am eager to contribute my skills and expertise to your innovative team.

In my previous roles as [Marketing Assistant/Marketing Specialist/Project Manager], I successfully:

1. Analyzed [number] social media metrics, measuring campaign success in engagement, awareness, sentiment, conversions, and customer support.

2. Achieved a [percentage]% increase in consumer engagement by applying UX design principles to revamp a website and e-commerce system.

3. Led a team of [number], ensuring task completion and meeting client expectations and deadlines.

I am drawn to [Company Name] 's commitment to [mention specific aspects of the company or mission]. As an admirer of your work, I am excited about contributing to your mission.

My communication, creativity, problem-solving, and marketing software proficiency align well with the role's requirements. I am confident that my experience can exceed your client's expectations and fulfill their marketing needs.

Thank you for considering my application. I look forward to the opportunity for an interview to discuss how my skills can contribute to the continued success of [Company Name].

Sincerely, [Your Name]

Don't know how to format your cover letter? We've got you covered: Cover Letter Guide with format, examples, and tips.

Marketing Cover Letter Example for professionals with experience

Dear [Employer's Name],

I am writing to express my enthusiastic interest in the Marketing Director position at ABC Marketing Solutions. With a proven track record in driving strategic marketing initiatives, I am confident in my ability to contribute significantly to your team's success.

Professional Highlights:

1. XYZ Agency - Marketing Manager:

• O rchestrated a dynamic campaign, resulting in a 40% increase in brand awareness within six months.
• Secured the top position on Google search results, driving a 25% boost in online lead generation through targeted SEO strategies.

2. XYZ Agency - Team Leadership:

• Implemented a customer-centric approach, leading to a 30% improvement in customer satisfaction scores.
• Executed a comprehensive social media strategy, doubling engagement rates and contributing to a 20% growth in customer acquisition.

3. LMN Corporation - Web Redesign & Email Marketing:

• Redesigned the company's website and e-commerce platform, resulting in a 50% increase in online sales within the first quarter.
• Achieved a remarkable 15% conversion rate through personalized email marketing campaigns, significantly enhancing customer retention.

My dedication to achieving measurable results, coupled with my passion for innovative marketing solutions, aligns seamlessly with the vision and goals of ABC Marketing Solutions. I am excited about the opportunity to bring my strategic mindset and proven expertise to your esteemed team.

Thank you for considering my application. I am eager to discuss how my experience and achievements can contribute to the continued success of ABC Marketing Solutions.

Sincerely, Emma Chapman

Sample Digital Marketing Specialist Cover Letter

I am excited to apply for the Digital Marketing Specialist position at [Company Name] as advertised on [where you found the job posting]. With a strong background in digital marketing and a passion for driving online engagement, I am confident in my ability to contribute effectively to your team.

In my previous role at [Previous Company], I successfully managed and optimized numerous digital marketing campaigns, resulting in a 30% increase in online engagement and a 20% boost in conversion rates. My expertise in SEO, content marketing, and social media strategy allowed me to create compelling campaigns that resonated with target audiences and drove measurable results.

One of my notable achievements was leading a comprehensive SEO overhaul for [Previous Company's Website], which led to a 50% increase in organic traffic within six months. By conducting thorough keyword research, optimizing on-page elements, and developing high-quality content, I was able to enhance the website's visibility and attract a more engaged audience.

I am particularly drawn to this opportunity at [Company Name] because of your commitment to innovation and your impressive track record in the digital marketing industry. I am eager to bring my skills in data-driven marketing, creative content development, and performance analysis to your team.

Thank you for considering my application. I look forward to the opportunity to discuss how my experience and skills can contribute to the continued success of [Company Name]. Please find my resume attached for your review.

Tips for Writing a Digital Marketing Cover Letter:

• Highlight Relevant Skills: Focus on your digital marketing skills, such as SEO, PPC, content marketing, and social media management.
• Showcase Achievements: Provide specific examples of your successes in previous roles, including metrics and outcomes.
• Tailor to the Job Description: Customize your cover letter to reflect the requirements and responsibilities mentioned in the job posting.
• Emphasize Innovation: Highlight your ability to stay current with digital marketing trends and your enthusiasm for implementing innovative strategies.

Marketing Coordinator Cover Letter Example

I am writing to express my interest in the Marketing Coordinator position at [Company Name], as advertised on [where you found the job posting]. With a strong background in marketing project management and a keen eye for detail, I am excited about the opportunity to contribute to your dynamic marketing team.

In my previous role at [Previous Company], I successfully coordinated a variety of marketing projects, including product launches, promotional campaigns, and social media initiatives. By managing timelines, coordinating with cross-functional teams, and ensuring consistent communication, I was able to deliver projects on time and within budget.

One of my key achievements was coordinating the launch of [Previous Company's Product], which involved organizing a multi-channel marketing campaign. My efforts led to a 20% increase in brand visibility and a 15% boost in sales during the first quarter post-launch. I was responsible for managing content creation, scheduling social media posts, and coordinating events, ensuring a seamless execution of the campaign.

I am particularly drawn to [Company Name] because of your commitment to innovation and your impressive track record in the marketing industry. I am eager to bring my organizational skills, creative thinking, and passion for marketing to your team.

Tips for Writing a Marketing Coordinator Cover Letter:

• Highlight Organizational Skills: Emphasize your ability to manage projects, coordinate with teams, and handle multiple tasks efficiently.
• Showcase Relevant Experience: Provide specific examples of your contributions to marketing campaigns, events, or projects.
• Demonstrate Enthusiasm: Express your excitement for the role and the company, and show your willingness to contribute to the team's success.

Looking for more cover letter options? Explore our collection tailored for various roles and levels of experience.

Cover Letter for a Marketing Internship

Cover Letters for Marketing Managers

VC Cover Letter

Tour Guide Cover Letter

Pixar Cover Letter

How to Write a Marketing Cover Letter in 8 Steps

Your marketing cover letter is an opportunity to showcase your personality. It's your chance to convince the employer that you're the right fit for the role.

Moreover, a well-crafted cover letter not only introduces you; it highlights your key achievements & how you can bring value to the company.

Here are 8 steps to write a cover letter for a marketing professional:

1. Start with a Catchy Opening:

Begin your cover letter with a strong and engaging introduction. Consider mentioning a notable achievement, expressing your passion for marketing, or sharing a relevant anecdote.

2. Address the Hiring Manager:

Whenever possible, address the cover letter to the hiring manager by name. It adds a personal touch and shows that you've done your research.

3. Highlight Your Relevant Skills:

Clearly outline the marketing skills you possess. This could include proficiency in social media, content creation, data analysis, campaign management, and more.

4. Showcase Achievements:

Use specific examples to demonstrate your impact in previous roles. Mention measurable outcomes, such as percentage increases, successful campaigns, or improvements in key metrics.

5. Express Enthusiasm for the Company:

Demonstrate your knowledge of the company by expressing why you want to work there. Mention specific aspects of the company's values, mission, or recent projects that resonate with you.

6. Connect Your Experience to the Job Requirements:

Tailor your cover letter to the specific job requirements. Draw connections between your experience and the skills and qualities the employer is seeking.

7. Conclude with a Strong Closing:

End your cover letter with a confident closing statement. Express your eagerness for an interview and thank the employer for considering your application.

8. Proofread and Edit:

Before sending your cover letter, carefully proofread it for errors. Check for grammar, spelling, and formatting to ensure a polished and professional presentation.

Keep it concise, focused, and tailored to the specific job you're applying for.

Tips for Writing a Great Marketing Cover Letter

Crafting an awesome marketing cover letter isn't just about listing skills. It's about bringing your passion and dedication to the forefront, especially in the dynamic world of marketing.

• Customize Each Letter: Make each cover letter unique, matching your skills with what the marketing gig demands.
• Shout Out Your Cool Experiences: Talk up your marketing gigs, focusing on stuff directly linked to the job you're gunning for.
• Show Some Excitement: Let your enthusiasm shine through! Highlight what's super cool about the company that gets you stoked.
• Keep It Clear and Snappy: Write as you talk—clear, to the point, and not too formal. Use bullet points to make it pop.
• Triple Check for Typos: Keep it pro by giving your cover letter a once-over for any sneaky errors.
• Stick to the Script: Use a standard format with a chill intro, a solid middle part, and a cool closing. Don't forget to drop your digits and end it like a pro.

This article has been written by Pansy Thakuria . She works as a Content Marketing Specialist at Vantage Lens . Her areas of interest include marketing, mental well-being, travel, and digital tech. When she’s not writing, she’s usually planning trips to remote locations and stalking animals on social media.

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