game lodge business plan pdf

Learnings from and for Africa’s Game-Lodge Industry

• July 19, 2017
• By Rishabh Thapar

Looking Back - Game Reserves & Sustainable Tourism

Parks Entry Traffic and Fees

Accessibility is key  , managing peaks and troughs, human resources, do you stand out, looking at the opportunity ahead, bird’s eye view.

Conservation & Tourism

As per the WWF’s Living Planet Report, the global populations of vertebrates have declined by 58% between 1970 and 2012 and without immediate intervention global wildlife populations could drop two-thirds by 2020. There are less than 98,000 giraffes left in the world (a 40% decline from the estimated 163,000 in 1985); the global rhino population is down to just 30,000 and the lion population is estimated to be less than 30,000 in Africa today. As per a recent study, the Cheetah population in the wild is down to just 7,100 from an estimated 14,000 in 1975 and a 100,000 a century ago. Most of these declines in populations have come about largely due to human activities and unless we invest into conservation we may well be the last generation to see some of this stunning wild life as it exists in the wild today.

Lessons from Past Experiences

About rishabh thapar, submit a question or comment, summary  print  pdf, filed under categories.

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Game reserve business plan (1)

2000, Limpopo Project

The Limpopo Project is a business plan for a modern-day game reserve within and adjacent to the Limpopo park region of South Africa. Creating an ownership cooperative of local indigenous residents as partners and providing land management training. a cyclical coexistence of sustainable viability from animal to earth to person.

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• Resources for Entrepreneurs > How to Open a Business > Business Startup Instructions

Opening a Game Farms Business

Business Startup Instructions

This advice is ideal for aspiring entrepreneurs who want to open a game farms business. Read these tips before you start!

Wondering how to start a game farms business? We take you step-by-step from start to success.

Game Farm Basics

Total hunting industry expenditures currently exceed $23 billion per year in the U.S. Although this sounds like a large chunk of change (and it is), the hunting industry continues to experience long-term decline, particularly in the number of younger hunters entering the sport.

One of the few industry bright spots is the increasing popularity of all-in-one hunting preserves and retreat package providers. For a fee, these businesses give hunters a convenient and comfortable hunting experience.

The game farm business concept is critical to the future of the hunting industry because game farmers supply the animals that populate the nation's preserves. In some cases, game farm entrepreneurs also engage in the process and sale of game meat or the delivery of bred game stock to individuals and commercial growers.

Core Competencies for Game Farm Entrepreneurs

Successful game farm entrepreneurs excel in the field of animal husbandry. Every lost animal is a lost opportunity, so it's essential to know how to successfully breed and raise each species you sell to your clients.

But in addition to husbandry, you will also need to become an expert in shipping. Cost-effectively transporting live animals across the country is easier said than done. Yet unless you develop consistent routines for shipping adult game birds, chicks, deer, boar and other species, your ability to build a reputation as a leading game animal provider will be severely limited.

Game Farm Risk Management

Game farms are, by nature, agricultural enterprises. Like any agricultural enterprise, disaster is constantly looming in the form of a herd epidemic or unexpected weather event. To protect your business and personal assets (as a sole proprietor), you'll need to implement a risk management strategy.

For game farm startups, lack of cash flow is a critical risk. In a worse case scenario, your business could be left without cash resources while you rebuild your flocks and herds. That makes a healthy cash reserve one of the best inoculations against catastrophic events. Rather than tempting fate, build a healthy cash reserve into your startup funding requirements and initial business plan.

How to Create a Game Farms Company Business Plan

A good business plan is the foundation of your entrepreneurial journey. Despite the diversity that exists in business plan writing, there are several essential elements that good business plans simply must include.

Business plan software eliminates the guesswork, insulating your game farms business from the possibility of critical omissions. The best business plan solutions can be tailored by industry, incorporating highly relevant metrics into your game farms company's business plan.

A quick review of Gaebler's business plan software packages article is great place to begin your search for the solution that's right for your game farms business.

Don't Ignore the Competition

Well in advance of opening a game farms business within your community, it's a smart move to see how you will fit in the competitive landscape. Use the link below to get a list of local competitors near you. Simply enter your city, state and zip code to get a list of game farms businesses in your town.

• Find Competing Game Farms Businesses

How tough is the competition in the market you are considering? If the competition is too tough, you may need to think about starting the business in a different area or even start a completely different business instead.

Studying the Market

After you've evaluated your local competitors, it's essential that you have a conversation with someone who is in the business. If you think owners of nearby game farms businesses will give you advice, think again. What's in it for them?

But, a person who owns a game farms business outside of your community may be more than happy to give you a few tips, once they realize that you are not going to directly compete with them in their community. In fact, they are often very willing to share startup advice with you. If you are persistent, you can find a business mentor who is willing to help you out.

What's the process for finding a game farms business manager in a different locale who can assist you?

Simply, try our helpful link below, type in a random city/state or zipcode, and start calling.

• Search for Game Farms Business Owners

Reasons to Pursue a Game Farms Business Acquisition

More than a few experts advise prospective game farms business startup entrepreneurs to pursue an acquisition strategy. But what's so great about a game farms business acquisition?

The availability of acquisition capital should be a major factor in your decision. Commercial lenders are usually more inclined to fund acquisitions than startups.

Although there are a lot of factors to consider, the decision to buy a business to get acquisition capital almost always pays off.

Consider Buying a Franchise

If you are risk averse, consider the errors that can be avoided by buying a franchise.

Before opening a game farms business, you would be wise to assess whether there are good franchise opportunities available that might make sense for you.

The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.

• Purchasing a Franchise

Related Articles on Starting a Company

These additional resources regarding starting a business may be of interest to you.

Business Idea Evaluation

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Safari Lodge Business Plan

$59.00 $39.00 2 reviews

Safari Lodge Bundle

• Description
• Executive Summary
• Products & Services
• Market Analysis
• Marketing Plan
• Management Plan
• Financial Plan

I. Executive Summary

Company description.

Wild Escape Safari Lodge is a premier eco-friendly safari destination nestled in the heart of the Great Smoky Mountains National Park, straddling the border between eastern Tennessee and western North Carolina. The lodge's prime location offers abundant wildlife, breathtaking scenery, and proximity to major airports and population centers in the Southeast region, making it an ideal destination for eco-tourists and luxury travelers alike.

Offering a unique and immersive safari experience, Wild Escape Safari Lodge features a luxury lodge with eco-friendly guest rooms , a diverse range of guided wildlife tours, nature walks, and educational programs , and a strong commitment to sustainable practices throughout the property. The company's key goals include establishing itself as the leading eco-friendly safari destination in the United States, achieving high occupancy rates, and partnering with conservation organizations and local businesses to promote sustainable tourism and support local communities.

The key problem that Wild Escape Safari Lodge aims to address is the lack of authentic, luxury safari-style experiences within the United States . Current eco-tourism options in the U.S. are limited, often lacking in the luxury accommodations and immersive experiences that appeal to discerning travelers. Many Americans interested in safari-style vacations are forced to travel internationally, which can be costly and logistically challenging. Domestic travelers seeking unique, educational, and conservation-focused experiences are underserved by the existing offerings in the market. The absence of a premier, eco-friendly safari destination in the U.S. results in missed opportunities to promote environmental awareness and support local conservation initiatives . By addressing this critical gap, Wild Escape Safari Lodge will revolutionize the way Americans experience and appreciate the natural wonders of their own country.

At Wild Escape Safari Lodge, we offer a comprehensive solution that combines luxurious eco-friendly accommodations , immersive wildlife experiences , and sustainable practices to cater to the growing demand for authentic and responsible travel options within the United States. Our unique value proposition provides guests with an exceptional and enriching safari-like experience, while maintaining a strong commitment to environmental sustainability.

Mission Statement

Wild Escape Safari Lodge is committed to providing an unparalleled eco-tourism experience that immerses guests in the natural wonders of the Great Smoky Mountains while championing sustainable conservation efforts . Driven by a passion for environmental stewardship and cultural preservation, we strive to connect travelers with the breathtaking landscapes and diverse wildlife of this remarkable region, inspiring a deeper appreciation for the world around us.

Key Success Factors

The key success factors for Wild Escape Safari Lodge include:

• Prime Location in the Great Smoky Mountains National Park, offering abundant wildlife and breathtaking scenery
• Eco-Friendly Luxury Accommodations with a focus on sustainable practices and guest experience
• Diverse Range of Guided Tours and Educational Programs that showcase local ecosystems and conservation efforts
• Strong Partnerships with Conservation Organizations and Local Businesses to promote sustainable tourism
• Robust Digital Marketing and Sales Strategy to capture the eco-tourism and luxury travel market

Financial Summary

The financial projections for Wild Escape Safari Lodge demonstrate a strong potential for profitability and attractive returns for investors. The key financial metrics are outlined in the table below.

The business plan requires an initial funding of $10 million , which is expected to yield a strong return on investment (ROI) of up to 18% by the end of the third year of operation.

Funding Requirements

To bring the Wild Escape Safari Lodge vision to life, a significant initial investment of $10,000,000 is required to cover critical areas such as construction, sustainable infrastructure, and marketing efforts.

II. Products & Services

Problem worth solving.

The travel industry in the United States has long been dominated by traditional vacation experiences, often lacking the immersive and educational elements that today's eco-conscious and adventure-seeking travelers demand. Many Americans are seeking unique, nature-based experiences without the need to travel internationally, but the current offerings in the domestic market often fall short of their expectations.

The key problem that Wild Escape Safari Lodge aims to address is the lack of authentic, luxury safari-style experiences within the United States . While there are various wildlife parks, zoos, and outdoor recreational areas, these do not provide the comprehensive, all-inclusive vacation package that discerning travelers increasingly desire. Customers are craving an opportunity to observe native wildlife in their natural habitats, learn about local conservation efforts, and enjoy high-end amenities – all while supporting sustainable tourism practices.

• Current eco-tourism options in the U.S. are limited, often lacking in luxury accommodations and immersive experiences that appeal to a wider range of travelers.
• Many Americans who are interested in safari-style vacations are forced to travel internationally, which can be costly and logistically challenging.
• Domestic travelers seeking unique, educational, and conservation-focused experiences are underserved by the existing offerings in the market.
• The lack of a premier, eco-friendly safari destination in the U.S. results in missed opportunities to promote environmental awareness and support local conservation initiatives.

By addressing this critical gap in the market, Wild Escape Safari Lodge aims to revolutionize the way Americans experience and appreciate the natural wonders of their own country. Through its luxury accommodations, immersive wildlife tours, and educational programs, the lodge will provide a truly exceptional and transformative travel experience that resonates with the growing demand for sustainable, nature-based vacations.

Our Solution

At Wild Escape Safari Lodge, we have crafted a comprehensive solution that seamlessly blends luxury accommodations, immersive wildlife experiences, and educational programs, all while maintaining a strong commitment to environmental sustainability. Our unique offering sets us apart as the premier eco-friendly safari destination within the United States.

Luxury Lodging

At the heart of our solution is the luxurious eco-lodge that we have meticulously designed to provide guests with the ultimate in comfort and relaxation. Our lodge features 50 eco-friendly guest rooms , ranging from standard rooms to premium suites, all of which have been thoughtfully constructed to minimize our environmental impact. From renewable energy sources to water conservation measures and waste management initiatives , every aspect of our lodge has been engineered with sustainability in mind.

Immersive Wildlife Experiences

At Wild Escape Safari Lodge, we offer a diverse range of guided wildlife tours, nature walks, and educational programs that allow our guests to fully immerse themselves in the natural wonders of the Great Smoky Mountains. Our team of experienced guides and naturalists will lead personalized tours, sharing their expertise on the local ecosystems, conservation efforts, and cultural heritage of the region.

Sustainable Practices

Sustainability is at the core of our business model, and we have implemented a range of eco-friendly initiatives throughout our operations. From renewable energy sources and water conservation measures to waste management programs and partnerships with local conservation organizations , we are dedicated to promoting responsible and sustainable tourism.

Unique Value Proposition

Unlike typical accommodations or wildlife experiences, Wild Escape Safari Lodge provides an immersive, eco-friendly safari experience with luxury amenities, educational programs, and a strong commitment to sustainability, all within the United States. Our unique value proposition allows us to cater to the growing demand for authentic and responsible travel options, positioning us as the premier destination for eco-conscious travelers seeking an exceptional and enriching experience.

Unique Selling Proposition

Wild Escape Safari Lodge offers a truly unique and immersive eco-tourism experience that sets it apart from traditional accommodations and wildlife experiences in the United States. By leveraging the breathtaking natural beauty and abundant wildlife of the Great Smoky Mountains, Wild Escape provides guests with a safari-style adventure right in their own backyard, without the need to travel internationally.

• Unparalleled location in the heart of the Great Smoky Mountains, providing abundant wildlife and stunning natural scenery
• Custom-designed, eco-friendly luxury accommodations that seamlessly integrate with the surrounding environment
• Diverse range of guided wildlife tours, nature walks, and educational programs focused on conservation and local ecosystems
• Commitment to sustainable practices, including renewable energy sources, water conservation, and waste management initiatives
• Exceptional customer service and personalized experiences from knowledgeable guides and naturalists
• Opportunities for guests to actively participate in conservation efforts and support local communities

Development Stage and Future Plans

Wild Escape Safari Lodge is currently in the advanced planning and development stage, with significant progress made towards realizing the vision for this unique eco-tourism destination. The initial concept and feasibility analysis were completed in 2020, followed by an intensive site selection process that identified the prime location in the Great Smoky Mountains National Park. The team has spent the past 18 months refining the lodge's design, securing necessary permits and approvals, and establishing key partnerships with local conservation organizations and businesses.

Through extensive market research and customer surveys, the development team has gained valuable insights that have shaped the product and service offerings. Prototypes of the eco-friendly guest rooms and communal spaces have been tested, and the feedback from potential customers has been overwhelmingly positive, with a strong emphasis on the immersive wildlife experience and the lodge's commitment to sustainability.

III. Market Analysis

The tourism and hospitality industry is a dynamic and rapidly evolving sector that has a significant impact on the global economy. Within this broader industry, the eco-tourism and luxury travel segments have been experiencing robust growth in recent years, driven by the increasing demand for sustainable and immersive travel experiences.

• Industry Size: The global eco-tourism market was valued at approximately $181.1 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 15.4% from 2021 to 2028, reaching a projected market size of $333.8 billion by 2028.
• Growth Rate: The luxury travel market, which encompasses high-end hotels, resorts, and experiential offerings, has also shown strong growth, with a CAGR of 6.8% expected from 2021 to 2027, reaching an estimated value of $1.2 trillion by 2027.
• Market Dynamics: The driving forces behind the growth of the eco-tourism and luxury travel markets include the increasing environmental consciousness among travelers, the desire for unique and authentic experiences, and the growing affluence of the middle and upper-class populations, particularly in emerging markets. Challenges facing the industry include the need for sustainable practices, the impact of the COVID-19 pandemic, and the competition for specialized talent and resources.
• Key Players: The eco-tourism and luxury travel industries are home to a diverse range of players, including large hotel chains, boutique lodges, adventure tour operators, and specialized travel agencies. Some of the leading companies in these segments include Wilderness Safaris, Singita, Leeu Collection, and Butterfield & Robinson.
• Regulatory Environment: The tourism and hospitality industry is subject to various regulations and policies, including environmental protection laws, labor standards, and safety requirements. In the eco-tourism and luxury travel sectors, there is an increasing focus on sustainable practices, with many destinations and operators adopting eco-certification programs and implementing environmentally-friendly initiatives.
• Customer Segments: The primary customer segments for eco-tourism and luxury travel experiences include affluent families, couples, and solo travelers seeking immersive and transformative experiences, as well as corporate groups and educational institutions interested in team-building and field trips.

Overall, the eco-tourism and luxury travel industries present significant opportunities for businesses like Wild Escape Safari Lodge, given the strong growth projections, the increasing demand for sustainable and exclusive experiences, and the potential to differentiate from traditional tourism offerings. By aligning our business model with the key trends and dynamics within these industries, we can position Wild Escape Safari Lodge as a leading player in the rapidly evolving tourism landscape.

Target Market

The primary target market for Wild Escape Safari Lodge comprises middle to upper-class families, couples, and eco-tourists seeking a unique and luxurious vacation experience that combines adventure with education and relaxation. Additionally, the lodge aims to attract corporate groups and educational organizations seeking immersive and sustainable field trip opportunities.

• Demographic Profile: The target market includes individuals within the age range of 30 to 65 years, with a higher concentration of middle-aged couples and families with children. They typically have a household income of $80,000 or more and a college-level education or higher. Many are professionals or executives in various industries.
• Geographic Location: The target market is primarily based within a 500-mile radius of the lodge, which includes major metropolitan areas in the Southeast region, such as Atlanta, Charlotte, Nashville, and Raleigh-Durham. However, the lodge also aims to attract eco-tourists and luxury travelers from across the United States.
• Psychographics: The target market values experiences that combine outdoor adventure, environmental stewardship, and educational enrichment. They are health-conscious, socially responsible, and have a strong interest in wildlife conservation and sustainability. They seek authentic, immersive experiences that allow them to connect with nature and learn about local ecosystems and cultural heritage.
• Behavioral Factors: The target market is willing to pay a premium for high-quality, all-inclusive vacation packages that offer a unique and memorable experience. They are brand-loyal and likely to become repeat guests, as well as to share their experiences through positive word-of-mouth and online reviews. They value personalized service, attention to detail, and a commitment to environmental sustainability.
• Market Size: The potential market size for Wild Escape Safari Lodge is estimated to be approximately 500,000 eco-tourists and luxury travelers within the targeted 500-mile radius. This represents a possible revenue opportunity of $50 million per year, based on an average per-person spending of $100 per day for a 5-night stay.
• Challenges and Pain Points: The target market is looking for unique, immersive experiences close to nature, but without the need to travel internationally. They want to connect with local wildlife and ecosystems while also enjoying luxury accommodations and amenities. They seek a balance between adventure and relaxation, as well as educational and cultural enrichment, all within a sustainable and environmentally-friendly setting.

In summary, the target market for Wild Escape Safari Lodge is a discerning group of middle to upper-class travelers who value unique, eco-friendly experiences that combine luxury, adventure, and education. By addressing their needs and desires, the lodge aims to establish itself as the premier safari-style destination within the United States.

Market Trends

As the travel industry continues to evolve, the demand for unique, eco-friendly experiences has become increasingly prominent. Tourists, particularly those in the middle to upper-class demographic, are seeking more immersive and educational vacations that allow them to connect with nature while also enjoying luxury amenities. This shift in consumer behavior, coupled with a growing awareness of environmental sustainability, presents a significant opportunity for Wild Escape Safari Lodge to position itself as the premier safari-style destination within the United States.

By closely aligning our product and service offerings with the evolving needs and preferences of our target market, Wild Escape Safari Lodge is uniquely positioned to capitalize on the growing demand for eco-conscious, immersive, and luxury travel experiences within the United States. Our strategic focus on sustainability, education, and personalized service will enable us to establish a strong competitive advantage and become the premier safari-style destination for discerning travelers seeking a truly unique and unforgettable vacation.

Key Customers

The primary target market for the Wild Escape Safari Lodge is middle to upper-class families, couples, and eco-tourists seeking a unique and luxurious vacation experience that combines adventure with education and relaxation. These discerning travelers are drawn to immersive wildlife encounters and sustainable tourism options within the United States, rather than having to travel internationally.

Eco-Conscious Adventurers are among our key customer segments. These individuals are deeply committed to environmental preservation and seek travel experiences that align with their values. They are likely to become passionate advocates for the Wild Escape Safari Lodge, spreading the word through their extensive social media networks and influencing others in their circles. Drawn to the lodge's focus on sustainability, these customers will appreciate the educational programs, guided tours, and the opportunity to contribute to local conservation efforts.

Luxury-Seeking Families comprise another critical customer segment. These families value exceptional service, premium amenities, and unforgettable experiences that create lasting memories. The Wild Escape Safari Lodge's combination of luxury accommodations, guided wildlife encounters, and engaging activities for all ages will appeal to this demographic. As satisfied customers, these families are likely to return and recommend the lodge to their social and professional networks.

Corporate Retreats and Educational Groups also represent a significant market for the Wild Escape Safari Lodge. Companies seeking unique destinations for team-building exercises, executive conferences, and employee incentive programs will be drawn to the lodge's private event spaces, customizable packages, and educational programming. Similarly, educational institutions and youth organizations will appreciate the opportunity to expose their students to the wonders of the local ecosystem and sustainable tourism practices through immersive field trips and workshops.

• Middle to upper-class demographics
• Eco-conscious and environmentally aware
• Seeking unique, luxury travel experiences in the United States
• Influential within their social and professional networks
• Interested in educational programs and conservation efforts
• Drawn to exceptional service, premium amenities, and memorable activities
• Includes families, couples, corporate groups, and educational institutions

Competition Analysis

To evaluate the competitive landscape for Wild Escape Safari Lodge, we have identified the following key competitors and their respective strengths and weaknesses:

• Strengths: Established presence, wide range of accommodations, well-known brand, proximity to the park
• Weaknesses: Limited focus on eco-tourism and conservation, generic nature experiences, lack of luxury offerings
• Market Share: Significant, as they cater to a broad range of visitors to the national park
• Pricing: Moderate to high, with a variety of price points
• Strengths: Scenic location, focus on outdoor adventures, established reputation for quality
• Weaknesses: Smaller scale, limited accommodation options, less emphasis on eco-tourism and conservation
• Market Share: Moderate, as it caters to a niche market of outdoor enthusiasts
• Pricing: High, targeting a more upscale clientele
• Strengths: Luxurious accommodations, renowned brand, diverse range of amenities and activities
• Weaknesses: Less focus on eco-tourism and wildlife experiences, further from the Great Smoky Mountains
• Market Share: Significant, as it attracts a high-end clientele interested in luxury resort experiences
• Pricing: Very high, catering to a premium market segment
• Strengths: Cozy cabin accommodations, focus on outdoor activities and nature experiences, proximity to the Great Smoky Mountains
• Weaknesses: Smaller scale, limited luxury amenities, less emphasis on eco-tourism and conservation
• Market Share: Moderate, appealing to a niche market of travelers seeking a rustic, nature-based experience
• Pricing: Moderate to high, depending on the cabin type and amenities

While the competitors mentioned offer various nature-based experiences and accommodations in the region, Wild Escape Safari Lodge aims to differentiate itself by providing a unique, luxury safari-style experience with a strong focus on eco-tourism, conservation, and educational programs. By offering a comprehensive and immersive safari experience within the United States, Wild Escape Safari Lodge seeks to capture a significant market share of eco-conscious and adventure-seeking travelers who value a balance between luxury and environmental stewardship.

SWOT Analysis

To thoroughly analyze the viability and potential of the Wild Escape Safari Lodge, a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis has been conducted. This assessment provides crucial insights into the business's competitive advantage, areas for improvement, market potential, and potential challenges.

The strengths of the Wild Escape Safari Lodge lie in its unique eco-tourism offering, prime location within the Great Smoky Mountains National Park, commitment to sustainability, and the expertise of its management team. These factors will contribute to the lodge's ability to differentiate itself in the market and appeal to discerning travelers seeking an immersive and educational experience.

The weaknesses of the business include the lack of brand awareness, as it is a new venture, and the potential challenges posed by seasonality and the high initial investment required for the lodge's development. Addressing these weaknesses through strategic marketing, operational planning, and securing adequate funding will be crucial for the lodge's success.

The opportunities available to the Wild Escape Safari Lodge are significant, particularly in the growing demand for eco-tourism, potential partnerships with conservation organizations, and the ability to diversify into corporate and educational markets. Additionally, leveraging technology and digital platforms can enhance the overall guest experience and reach a wider audience.

The threats facing the business include increased competition, regulatory challenges, economic instability, and environmental factors that could disrupt operations. Proactively addressing these threats through comprehensive planning, strategic partnerships, and adaptability will be essential for the lodge's long-term sustainability and success.

IV. Marketing Strategy

Marketing goals.

The marketing strategy for Wild Escape Safari Lodge aims to establish the property as the premier eco-friendly safari destination in the United States within the first three years of operation. To achieve this, the following quantifiable marketing objectives have been set:

• Capture 20% market share of eco-tourists and luxury travelers within a 500-mile radius by the end of the third year of operation.
• Achieve a minimum occupancy rate of 70% during peak seasons and 50% during off-peak seasons by the end of the third year.
• Establish strategic partnerships with at least 10 major travel agencies and tour operators specializing in eco-tourism and luxury travel by the end of the first year.
• Cultivate a strong online presence and leverage social media platforms to reach a broader audience, aiming for 50,000 engaged followers across all platforms by the end of the second year.
• Allocate a marketing budget of $500,000 for the first year, with a focus on digital marketing, social media campaigns, and targeted advertising in luxury and eco-travel publications.
• Attend at least three major travel trade shows and exhibitions annually to showcase the Wild Escape Safari Lodge experience and network with industry professionals.
• Implement a customer relationship management (CRM) system to track bookings, customer preferences, and maintain personalized communication with guests.

Market Strategy

At Wild Escape Safari Lodge, our market strategy is designed to effectively reach and engage our target audience, who are seeking a unique and immersive eco-tourism experience within the United States. By leveraging our prime location, sustainable practices, and commitment to conservation, we aim to capture a significant market share in the growing eco-tourism and luxury travel segments.

• Eco-conscious travelers and nature enthusiasts, aged 35-55, with a household income of $75,000 or more, primarily from the Southeastern and Mid-Atlantic regions of the United States.
• Luxury-seeking couples and families, aged 45-65, with a household income of $100,000 or more, looking for a unique and immersive vacation experience.
• Corporate clients and educational groups seeking team-building activities, leadership retreats, and field trips focused on environmental education and conservation.

Given our prime location in the Great Smoky Mountains National Park, we will primarily target customers within a 500-mile radius, which includes major metropolitan areas such as Atlanta, Charlotte, Nashville, Raleigh-Durham, and Washington, D.C. These regions are known for their affluent, eco-conscious populations and strong demand for luxury travel experiences.

By offering a safari-style experience within the United States, Wild Escape Safari Lodge will differentiate itself from traditional resort-style accommodations and wildlife tours. Our strong focus on sustainability, conservation, and educational programming will position us as the premier eco-tourism destination in the region, catering to the growing demand for immersive, responsible travel options.

To effectively reach and engage our target audience, we will implement a multi-faceted promotional strategy, including:

• Comprehensive digital marketing campaigns, including search engine optimization, social media marketing, and targeted advertising on luxury travel and eco-tourism websites.
• Attendance at major travel trade shows and exhibitions, such as the International Ecotourism Society Conference and the Luxury Travel Expo, to showcase our unique offerings and build relationships with travel industry professionals.
• Collaboration with local conservation organizations, adventure tour operators, and luxury travel agencies to cross-promote our services and tap into their established customer bases.
• Engaging content creation and influencer marketing to leverage the reach and credibility of respected figures in the eco-tourism and luxury travel sectors.

Our pricing strategy will reflect the luxury and experiential nature of our offerings, with a focus on providing exceptional value to our guests. In addition to standard room rates, we will offer all-inclusive packages that bundle accommodations, guided tours, meals, and educational programming. Corporate and group rates will also be available to cater to our business and educational market segments.

By implementing this comprehensive market strategy, Wild Escape Safari Lodge aims to position itself as the premier eco-tourism destination in the United States, attracting a discerning clientele who value authentic, sustainable travel experiences that combine luxury, adventure, and education.

Pricing Strategy

The pricing strategy for Wild Escape Safari Lodge is designed to strike a balance between providing a premium, luxury experience and maintaining competitiveness within the eco-tourism and adventure travel market. The overarching pricing philosophy aims to maximize revenue while ensuring affordability for the target customer segments, thereby driving occupancy and fostering long-term brand loyalty.

Pricing Model: Wild Escape Safari Lodge will adopt a tiered pricing model, offering a range of accommodation options and package deals to cater to the diverse preferences and budgets of our target customers. This model allows us to capture value from both the high-end luxury market and the mid-range eco-tourism segment, while maintaining a consistent brand image and quality of service.

Pricing Analysis: A competitive analysis of similar eco-lodges and safari experiences in the United States reveals that our pricing will be positioned at the upper end of the market, reflecting the unique, immersive nature of our offerings and the premium amenities available at the lodge. However, our pricing will remain competitive by leveraging our strategic location, partnerships with conservation organizations, and commitment to sustainable practices, which differentiate us from traditional resort-style accommodations.

Discounts and Promotions: To encourage early bookings, loyalty, and off-peak season occupancy, Wild Escape Safari Lodge will offer a range of discounts and promotional pricing strategies. These include early bird discounts, group booking packages, multi-night stay offers, and seasonal promotions. Additionally, we will collaborate with local businesses and conservation organizations to develop joint packages and loyalty programs, further enhancing the value proposition for our guests.

Advertising Strategy

The overarching advertising objectives for Wild Escape Safari Lodge are to:

• Raise brand awareness and position the lodge as the premier eco-friendly safari destination in the United States
• Attract a diverse target audience of eco-tourists, luxury travelers, families, and corporate groups
• Drive direct bookings through a strong online presence and strategic partnerships
• Highlight the lodge's commitment to sustainability and conservation efforts to build brand loyalty

To achieve these objectives, the advertising strategy will encompass a comprehensive blend of digital and traditional marketing tactics, as well as strategic public relations initiatives.

Digital Marketing Strategies

The digital marketing approach for Wild Escape Safari Lodge will focus on the following key elements:

• Social Media Campaigns - Develop a strong presence on platforms like Instagram, Facebook, and YouTube to showcase the lodge's visual appeal, educational content, and customer experiences
• Email Marketing - Implement a customer relationship management (CRM) system to capture and nurture leads through targeted email campaigns, offering exclusive promotions and travel inspiration
• Search Engine Optimization (SEO) - Optimize the lodge's website and content to rank highly in search engine results for relevant keywords and phrases related to eco-tourism and luxury travel
• Influencer Partnerships - Collaborate with prominent travel influencers and bloggers to create engaging content that resonates with the target audience and drives bookings

Traditional Marketing Methods

In addition to the digital strategies, Wild Escape Safari Lodge will utilize a range of traditional marketing channels to reach a broader audience and reinforce the brand's positioning:

• Print Advertising - Secure placements in luxury travel magazines, eco-tourism publications, and regional lifestyle publications to showcase the lodge's unique offerings
• Outdoor Advertising - Implement a strategic outdoor advertising campaign, including billboards and transit ads, in key markets within a 500-mile radius of the lodge
• Television and Radio Commercials - Develop compelling audio and visual ads to air on regional networks and podcasts targeting the lodge's target audience

Public Relations Strategies

To further build brand awareness and credibility, the advertising strategy will incorporate the following public relations initiatives:

• Press Releases - Distribute regular press releases to local and national media outlets, highlighting the lodge's unique features, sustainability efforts, and notable events
• Community Engagement - Actively participate in local community events, environmental initiatives, and tourism industry gatherings to foster relationships and showcase the lodge's commitment to the region
• Hospitality Industry Partnerships - Collaborate with travel agencies, tour operators, and industry associations to cross-promote the lodge and reach a wider network of potential customers

The implementation of these advertising strategies will be executed according to the following timeline:

Sales and Distribution

To ensure the success of Wild Escape Safari Lodge, we have developed a comprehensive sales and distribution strategy that aligns with the preferences and behaviors of our target market. By leveraging a diverse range of sales channels and distribution methods, we aim to provide a seamless and convenient booking experience for our guests while maximizing our reach and customer engagement.

Sales Channels

• Direct Online Bookings - Customers can easily book their stay and select desired packages and activities through our user-friendly website, which will feature a robust booking system and secure payment gateway.
• Travel Agencies and Tour Operators - We will establish strategic partnerships with leading travel agencies and tour operators specializing in eco-tourism and luxury experiences, allowing them to offer and promote the Wild Escape Safari Lodge experience to their client base.
• Corporate and Group Bookings - We will target corporate clients, educational institutions, and other organizations seeking unique venues for retreats, team-building activities, and field trips, offering specialized packages and group booking incentives.
• Loyalty and Subscription Programs - To encourage repeat business and build a loyal customer base, we will implement a comprehensive loyalty program with exclusive benefits and a subscription-based model for frequent guests.

Distribution Channels

• Centralized Inventory Management - We will maintain a centralized inventory system to ensure real-time availability and efficient management of our guest rooms, tour offerings, and other services.
• Partnerships with Local Suppliers - To support the local community and provide authentic experiences, we will collaborate with regional suppliers, artisans, and service providers for the distribution of merchandise, activities, and transportation services.
• Eco-friendly Logistics - We will implement sustainable logistics and transportation solutions, such as utilizing electric or hybrid vehicles for guest transfers and exploring carbon-neutral shipping options for merchandise and supplies.
• Digital Marketing and E-commerce - Our online presence, including the website and social media platforms, will serve as the primary distribution channels for marketing, promotions, and direct-to-consumer bookings and sales.

By offering a diverse range of sales channels and distribution methods, Wild Escape Safari Lodge will ensure that our target market, including eco-conscious travelers, luxury-seeking adventurers, and corporate clientele, can easily access and experience our unique offerings. This comprehensive sales and distribution strategy will enable us to capture a significant market share, build a loyal customer base, and promote our commitment to sustainable tourism and environmental stewardship.

V. Management and Organization

Organizational structure.

The organizational structure of Wild Escape Safari Lodge is designed to foster a collaborative and efficient work environment that supports the company's ambitious goals. Embracing a flatter hierarchy, the leadership team empowers employees across different departments to contribute their expertise and work together seamlessly.

The General Manager serves as the primary point of contact for the Founders and oversees the overall operations and strategic direction of the lodge. The Operations Manager is responsible for coordinating day-to-day activities, including managing the Guest Experience team, the Sustainability Coordinator, and the Hospitality Staff. The Sales and Marketing Director leads the company's promotional efforts, forging partnerships with travel agencies and leveraging digital channels to reach the target audience.

The Head Naturalist plays a crucial role in developing and delivering the educational programs and guided tours, working closely with the Guided Tour Coordinators to ensure a seamless and enriching guest experience. The Sustainability Coordinator oversees the implementation of eco-friendly practices and manages the lodge's environmental initiatives.

This organizational structure encourages cross-functional collaboration, empowers employees to contribute their unique skills, and ensures that the company's sustainability and conservation goals are deeply integrated into all aspects of the business.

Management Team

The management team of Wild Escape Safari Lodge brings a wealth of experience in hospitality, conservation, and sustainable tourism. This skilled and diverse group of professionals is dedicated to establishing the lodge as the premier eco-friendly safari destination in the United States.

This exceptional management team is committed to delivering an unparalleled eco-tourism experience at Wild Escape Safari Lodge. Their collective expertise in hospitality operations, sustainable practices, marketing, and environmental education will be instrumental in positioning the lodge as a premier destination for discerning travelers seeking a meaningful and immersive connection with nature.

Staffing and Human Resources Plan

Wild Escape Safari Lodge is committed to assembling a skilled and experienced team that will deliver exceptional guest experiences while upholding the lodge's commitment to sustainability and conservation. The initial staffing plan focuses on building a core team of professionals across key operational areas, with a strategy for strategic expansion as the business grows.

To ensure the successful implementation and growth of Wild Escape Safari Lodge, the management team has outlined a set of strategic milestones to be achieved over the next three years. These milestones serve as critical checkpoints to track the business's progress, evaluate its performance, and make necessary adjustments to the operational and growth strategies.

Key Metrics

To effectively evaluate the performance and progress of Wild Escape Safari Lodge, the following key performance indicators (KPIs) have been identified as critical measures:

VI. Financial Plan

Revenue model.

The revenue model for Wild Escape Safari Lodge is designed to generate a diverse range of income streams that capitalize on the unique eco-tourism experience and luxury accommodations offered to guests. The three primary revenue sources are accommodation bookings, guided tours and activities, and event/corporate hosting.

Accommodation Bookings

• Revenue from booking of the 50 eco-friendly guest rooms , including standard rooms, suites, and premium accommodation options
• Rates will be tiered based on room type, seasonality, and occupancy, with higher prices during peak seasons and for premium units
• Guests will have the option to book all-inclusive packages that bundle accommodations with meals, guided tours, and other activities

Guided Tours and Activities

• Income generated from the diverse range of guided wildlife tours, nature walks, and educational programs offered to guests
• Guests will have the opportunity to participate in specialized activities such as wildlife photography workshops, conservation volunteering, and cultural experiences
• Pricing for these activities will be structured to encourage package bookings and longer stays

Event and Corporate Hosting

• Revenue from hosting special events, weddings, and corporate retreats at the lodge's facilities and outdoor spaces
• Event packages will include accommodation, catering, team-building activities, and access to meeting/conference rooms
• Corporate clients will be targeted for off-season bookings to help maintain consistent occupancy rates throughout the year

Sales Forecast

The sales forecast for Wild Escape Safari Lodge presents a robust and optimistic outlook for the next three years. The lodge's prime location, unique value proposition, and strategic marketing efforts are expected to drive strong demand and revenue growth. By leveraging the business's key resources, partnerships, and customer relationships, the management team is confident in achieving the sales targets outlined below.

Establishing and operating the Wild Escape Safari Lodge requires a significant upfront investment as well as ongoing operational costs. The startup expenses cover the initial setup, including land acquisition, construction, and pre-opening activities. The operational expenses outline the monthly running costs associated with running the lodge and delivering exceptional guest experiences.

Break-even Analysis

The break-even analysis is a critical component of the financial plan, as it helps determine the point at which the Wild Escape Safari Lodge will start generating profits. This analysis identifies the minimum level of sales required to cover all fixed and variable costs, allowing the business to understand when it will become financially viable.

Based on the calculations, the Wild Escape Safari Lodge will need to achieve a sales volume of 10,000 units or $5,000,000 in revenue to reach the break-even point. This means that the business must generate enough revenue to cover its $3,500,000 in fixed costs and its $150 variable cost per unit before it can start generating profits.

Achieving the break-even point is a critical milestone for the Wild Escape Safari Lodge, as it will signify the business's financial viability and its ability to generate sustainable profits. The management team will need to develop and execute strategic marketing and sales plans to ensure that the lodge reaches this point within the first two years of operation, as outlined in the financial and funding goals.

Financial Statements - Income Statement

The financial projections for Wild Escape Safari Lodge demonstrate a strong potential for profitability in the coming years. By the end of the third year of operation, the lodge is expected to generate over $5 million in annual revenue, with a healthy profit margin of 22.5%. This growth is attributed to the lodge's ability to capture a significant share of the eco-tourism and luxury travel market within a 500-mile radius, as well as its commitment to sustainable practices and partnerships with local conservation organizations.

Financial Statements - Cash Flow

The cash flow statement is a crucial financial document that provides insights into the movement and utilization of a company's cash resources. It encompasses three primary categories: operating cash flows, investing cash flows, and financing cash flows. By analyzing these components, stakeholders can assess the company's ability to generate and manage cash, make informed investment decisions, and plan for future financial obligations.

Financial Statements - Balance Sheet

The balance sheet is a fundamental financial statement that provides a snapshot of a company's financial position at a specific point in time. It outlines the company's assets, liabilities, and equity, enabling stakeholders to assess the overall financial health and stability of the business. For the Wild Escape Safari Lodge, the balance sheet for the years 2024, 2025, and 2026 is presented in the table below.

To bring the Wild Escape Safari Lodge vision to life, a significant initial investment is required. The funding needed will cover a range of critical areas, including the construction and outfitting of the luxury lodge, the development of comprehensive guided tours and educational programs, as well as the implementation of sustainable practices and the establishment of a robust marketing strategy. This comprehensive funding plan will ensure that the lodge can be operational and competitive within the first three years of its inception.

Exit Strategy

Establishing a robust exit strategy is a critical component of the Wild Escape Safari Lodge's financial plan. The lodge's founders have carefully considered various scenarios and options to ensure a smooth transition for the business, should the need arise.

• Acquisition: The founders are open to the possibility of a strategic acquisition by a larger hospitality or eco-tourism conglomerate. This would allow for a successful exit while ensuring the lodge's core values and commitment to sustainability are maintained.
• Selling the Business: In the event the founders decide to sell the business, they will prioritize finding a buyer who shares their vision and dedication to eco-tourism. The sale will be structured to provide a fair return on the initial investment and accommodate any outstanding debts or equity agreements.
• Ownership Transfer: The founders have considered the option of gradually transitioning ownership to a select group of key employees or a family member who can carry on the lodge's mission and operations. This would involve a carefully planned succession plan and potential equity sharing arrangements.
• Convertible Notes: The initial funding for the Wild Escape Safari Lodge includes a portion of convertible notes, which can be converted into equity at a later date. This provides flexibility in the exit strategy and allows for potential partnerships or acquisitions that involve equity exchange.
• Repayment Schedule: The lodge's financial plan includes a detailed repayment schedule for any outstanding loans or investments, ensuring a clear path to financial independence and the ability to pursue exit options without undue burden.

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Watch CBS News

Project 2025 would overhaul the U.S. tax system. Here's how it could impact you.

By Aimee Picchi

Edited By Anne Marie Lee

Updated on: July 12, 2024 / 1:42 PM EDT / CBS News

Project 2025, a 900-page blueprint for the next Republican president, is gaining attention for its proposals to overhaul the federal government. Among those changes: a major restructuring of the U.S. tax code. 

President Biden and Democrats have been citing Project 2025 in recent weeks as they seek to highlight what could be in store if former President Donald Trump wins at the polls in November and retakes the White House in January.  Many of the blueprint's proposals touch on economic matters that could impact millions of Americans, as well as social issues such as abortion and diversity, equity and inclusion, or DEI, topics. 

Project 2025 , overseen by the conservative Heritage Foundation, is spearheaded by two ex-Trump administration officials: project director Paul Dans, who was chief of staff at the Office of Personnel Management, and Spencer Chretien, former special assistant to Trump who is now the project's associate director.

Trump: "I know nothing about Project 2025"

For his part, Trump has distanced himself from the blueprint, writing on Truth Social early Thursday that he isn't familiar with the plan. His campaign has proposed its own goals through " Agenda 47 ," which tends to focus on social and political issues such as homelessness and immigration rather than taxes.

"I know nothing about Project 2025. I have not seen it, have no idea who is in charge of it, and, unlike our very well received Republican Platform, had nothing to do with it," Trump wrote  Thursday.

His pushback comes after Heritage Foundation President Kevin Roberts opined in a podcast interview that the U.S. is "in the process of the second American Revolution, which will remain bloodless if the left allows it to be." 

According to Project 2025's website, its goal is to have "a governing agenda and the right people in place, ready to carry this agenda out on day one of the next conservative administration."

A shift to two brackets

The tax proposals of Project 2025, if enacted, would likely affect every adult in the U.S. by tossing out the nation's long-standing system of multiple tax brackets, which is designed to help lower-income Americans pay a smaller share of their income in federal taxes compared with middle- or high-income workers. 

Currently, there are seven tax brackets — 10%, 12%, 22%, 24%, 32%, 35% and 37% — with each based on income thresholds. For instance, a married couple pays 10% in federal income tax on their first $23,200 of income, and then 12% on earnings from $23,201 to $94,300, and so on. Married couples need to earn over $487,450 this year to hit the top tax rate of 37%.

Project 2025 argues that the current tax system is too complicated and expensive for taxpayers to navigate. To remedy those problems, it proposes just two tax rates: a 15% flat tax for people earning up to about $168,000, and a 30% income tax for people earning above that, according to the document . It also proposes eliminating "most deductions, credits and exclusions," although the blueprint doesn't specify which ones would go and which would stay.

"The federal income tax system is progressive, and people who make more money pay a higher marginal tax rate than people who make less money," Brendan Duke, senior director for economic policy at the left-leaning Center for American Progress, told CBS MoneyWatch. "Conservatives look at that, and they feel that that's unfair to the wealthy to ask them to pay a greater share of their income in taxes than lower income families."

The Project 2025 proposal "is a dramatic reform of how we fund our government, where we ask the wealthy to pitch in more than lower income families," he said. "This shifts taxes from the wealthy to the middle class, full stop."

Project 2025 didn't immediately respond to a request for comment. 

In a statement, the Heritage Foundation said it will ultimately be up to the next conservative president do decide which recommendations to implement, adding "As we've been saying for more than two years now, Project 2025 does not speak for any candidate or campaign." 

Project 2025's tax rates 

Millions of low- and middle-class households would likely face significantly higher taxes under the Project 2025's proposals.

He estimated that a middle-class family with two children and an annual income of $100,000 would pay $2,600 in additional federal income tax if they faced a 15% flat tax on their income due to the loss of the 10% and 12% tax brackets. If the Child Tax Credit were also eliminated, they would pay an additional $6,600 compared with today's tax system, Duke said. 

By comparison, a married couple with two children and earnings of $5 million a year would enjoy a $325,000 tax cut, he estimated. 

"That 15% bracket is a very big deal in terms of raising taxes on middle-class families," Duke said. 

Millions of U.S. households earning less than $168,000 would likely face higher taxes with a 15% rate. Currently, the bottom half of American taxpayers, who earn less than $46,000 a year, pay an effective tax rate of 3.3%  — which reflects their income taxes after deductions, tax credits and other benefits. 

Among other tax and economic changes proposed by Project 2025: 

• Cutting the corporate tax rate to 18% from its current 21%, which was enacted in 2017's Tax Cuts and Jobs Act. Prior to the TCJA, the corporate tax rate stood at 35%.
• Reducing the capital gains tax to 15%. Currently, high-income earners pay a tax of 20% on their capital gains.
• Eliminating credits for green energy projects created by the Inflation Reduction Act.
• Considering the introduction of a U.S. consumption tax, such as a national sales tax. 
• Eliminating the Federal Reserve's mandate to maintain full employment in the labor market.

To be sure, overhauling the tax system would require lawmakers to approve changes to the tax code, which could be difficult if either the House or Senate is controlled by the opposing party. For instance, Trump was able to get his Tax Cuts and Jobs Act passed by a Republican-led Congress, even though no Democrats voted in support of the measure. 

What does Trump say about taxes?

Trump hasn't yet proposed any concrete tax plans, but analysts expect that he would seek to extend the tax cuts enacted through the TCJA if he is reelected. Currently, many of the provisions of the TCJA, including lower tax brackets, are set to expire at the end of 2025. 

One likely scenario if Trump is reelected is that Republican lawmakers would extend the TJCA's tax cuts, while seeking to fund the reduction in tax revenue by repealing some of the clean energy and climate-related provisions in the Biden administration's Inflation Reduction Act, according to an April report from Oxford Economics. Lawmakers could also seek to cut spending on social benefits to offset the tax cuts, the research firm added.

Trump has suggested a proposal to create a 10% tariff for all imports and a 60% tariff for Chinese imports that could raise enough money to eliminate the federal income tax. 

Tax experts also say the math doesn't work out because money raised from new tariffs would fall far short of replacing the more than $2 trillion in individual income taxes collected by the IRS each year. Consumers are also likely to pay more in higher costs for imported consumer goods and services with tariffs tacked onto them, experts note.

"A tariff is a consumption tax, and there is a throughline between [Project 2025's] tax reform and what Trump has talked about, getting rid of taxes in favor of a consumption tax," Duke noted. 

• Donald Trump

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

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Some Republicans threaten lawsuits to keep Biden on ballot. Will they work?

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Poll analysis: Harris slightly ahead of Biden in hypothetical Trump matchup

Graphic footage shows law enforcement standing over body of Trump rally shooter

How To Start A Lodge Business

This is a very lucrative line of business that serves clients from all walks of life. Though some can choose to target tourists, it is not the only niche available. People travelling might want places to sleepover at or people locked in marathon meetings or attending certain events might need places to sleepover. Lodges tend to be much sought-after because they are usually cheaper than bigger hotels. So if you are interested in starting a lodge business then this article is for you. The things you will learn herein will equip you with the knowledge to steer your course rightly as you start you own lodge business.

We talked a little bit about approaches in our introduction but let us discuss much further. One approach can be to build a lodge to serve an area full of tourist activities. This can be a huge opportunity if you manage to because the room rates tend to be high. However, getting space to build on or buildings to convert into lodges in such areas can be a tall order. This is because theywill most likely havelots of people vying to get a shot in such areas. Alternatively, you can identify an area, preferably in urban or peri-urban settings. This can also be lucrative since you will get a diverse array of people who will require your lodging services. It is very possible to have 100% room occupancy always without being in a tourist area. Niching approaches are quite frankly many and will depend largely on results of your market research. For instance, you can build a lodge meant to serve truckers meaning the lodge can be somewhere close to a busy highway. As to the decision on whether to build from scratch or remake an existing structure you will have to assess and you use your discretion. It is never cast in stone; at times it can be cheaper to build from scratch or at times it is not, so diligently assess your options. The approaches are numerous and vary depending on location, target market amongst other factors.

Market Research

This is a crucial element in this line of business because if you do not do it thoroughly you will experience low room occupancies. So you must do market research so that you identify where there is a need and demand for a lodge. It is also important to study your prospective competition i.e. other players already doing that line of business. You will learn so many invaluable insights from how they structured their lodges, choice of location, target market, types of services offered, pricing regimes, marketing strategies and so on. It’s also essential that you have a lodge business plan.

Make Sure You Have A Comprehensive Lodge Business Plan

The failure to plan is the beginning of business failure. The lodge business plan must be clear and succinct enough to give your potential partners, clients and investors an overview of what your objectives are. At the same time, it must be detailed enough to explain the operations of the business that you propose. At the very minimum you need to have the following included in your lodge business plan:

• The mission, vision and operational strategy
• Market Analysis And Customer Segmentation
• A business case showing that the business is financial viable and sustainable
• A marketing and customer care plan
• An organizational chart and human resource policy
• A three-year expansion outlook
• A risk and rewards Analysis

Location And Premises

The choice of location will be a function of your market research. Preferably it must be a place that is easily reachable and is not too distant from prospective clients. A lodge might not necessarily have to be visible since some clients actually prefer privacy. It will just be important to ensure your marketing campaigns are good so that even if it is located remotely people can still know about it and find it. Another consideration to make when choosing a location is that the place must be serene – noise can be a huge turn-off for most people. It can also be convenient to locate somewhere that is not too far from basic amenities such as entertainment, shops, fuel stations and the like. The indoors must have a temperature regulation mechanism so that guests feel comfortable despite the weather – air conditioners will be needed for this. There must be room for spacious parking space for guests’ cars. Security measures must also be incorporated into the whole setup of the premises. The business property and that of the guests must always be secure at all times. Security fences, alarm systems and security personnel are central to ensuring security and safety.

We have already talked about the building aspect which is the primary issue before starting a lodge. Once that has been determined and sorted the next big thing becomes furnishing the lodge. There is a variety of furniture items that will be required for a lodge ranging from the administrative spaces, the actual rooms, kitchens and so on. Depending on your intended design you might also require outdoor furniture. There are gadgets that will also come in handy e.g. telephones, TV sets, fans amongst others. Toiletries and bedding will also form part of some of the key components guests will expect to find in order at your lodge. Some of the other equipment you might require will be informed by value-added services you can decide to offer to lure clients. For example, you might have kids playing area, braai spot, bar, pool and the like.

Staff And Management

Staffing and management requirements depend largely on the scale and type of services you will be offering. Some of the areas requiring personnel will be guest reception, housekeeping, catering, supervision, yard work, operations management and so on. It is important to find a way of streamlining your operations because a lodge business entails so many individual operations that must all be synched together. All your staff and management must be people who are totally sold out to the ethos of teamwork and unparalleled customer service. Those two attributes will make streamlining of operations easy and will culminate in enhanced value for the guests.

Bear in mind that a lodge business entails lots of maintenance operations and that means financial management is critically important. For marketing and visibility you must take advantage of the internet and social media. Having a sleek and well-designed website is non-negotiable nowadays especially for this type of business. Most people look up accommodation services online so if you are not there you will not be discovered. You must also leverage on online listings to get your lodge listed plus offer great service and encourage guests to give reviews online. Insurance cover is also important for incidentals.

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Game Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Agriculture Sector » Livestock Farming

Do you want to start a game breeding company and need to write a plan? If YES, here is a sample game farming business plan template & FREE feasibility report.

It can be truly challenging starting any business, but one business that you can start with little challenges and a wide market coverage is game farming business. Game farming is common all across wildlife Conservation and beef-producing countries.

Game farming is a form of husbandry similar to cattle ranching as the animals are managed on natural conditions. It is important to state that starting a game farming business comes with its own fair share of challenges, but that does not rule out the fact that it is indeed a profitable business venture.

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So, if you have decided to start your own game farming business, then you should ensure that you carry out thorough feasibility studies and market survey, secure the needed public health and hygiene certificates and permits. Below is a sample game farming business plan template that can help you write your own with little or no difficulty.

A Sample Game Farming Business Plan Template

1. industry overview.

A game farm is a place where game animals are raised to stock wildlife areas for hunting. The term also includes places where such animals are raised to be sold as food or for photography. Game farming are one of the key aspects of the beef industry in the united states. A rancher who works within such a model is often called a “game farming operator” in the United States.

Game are wild animals and birds. Large native game animals living in America include antelope, buffalo, bear, deer, elk, moose, reindeer, and wild boar. Small game includes alligator, rabbit, squirrel, beaver, muskrat, opossum, raccoon, armadillo, and porcupine.

Game is usually classified according to three categories: Small Birds, such as the thrush and quail; game proper, a category that can be subdivided into Winged game, such as the goose, duck, woodcock, grouse or partridge, and pheasant; and ground game, such as the squirrel, hare, and rabbit;

Big Game, predominantly venison, including roebuck, deer, elk, moose, and caribou but also including other large animals such as bear and wild boar.

Game farming business is a subset of the beef cattle farming industry and businesses in this industry includes farms and ranches that primarily engage in raising cattle (including cattle for dairy herd replacements) or feeding cattle to fatten and prepare them for consumption.

The industry also includes cattle feedlot operations, which produce high-quality beef. The Beef Cattle Farming industry is indeed a large industry and pretty much active in countries such as United States of America, Israel, Argentine, Holland, Egypt, China, Germany, Turkey et al.

There is no single game farming company that has dominate market share in the industry hence smaller businesses can successfully make profits.

Statistics has it that in the United States of America alone, there are about 746,333 registered and licensed beef cattle farming businesses responsible for employing about 794,221 people and the industry rakes in a whooping sum of $69 billion annually.

The industry is projected to enjoy -4.9 percent annual growth between 2014 and 2019. It is important to state that the beef cattle farming in the US industry has no companies with major market shares. A 1997 census found that this sector of the U.S. beef market produced over $40.5 billion.

As of 2007 there were more than 765,000 cow–calf operators in the country, mostly concentrated in the Western and Southeastern U.S. states.

A recent report published by IBISWorld shows that over the five years to 2019, revenue for the Beef Cattle Production industry is expected to decline at an annualized rate of 4.9 percent to total $69.2 billion, largely due to declining red meat prices.

During the period, fluctuating feed prices have caused extreme volatility in the price of red meat. Prices have declined overall at an annualized rate of 6.2 percent, dragging on industry revenue.

A collapse in red meat prices in 2015 and 2016 greatly diminished returns per head, resulting in lower profitability despite a concurrently falling price of animal feed. The price of red meat is anticipated to rise 1.3 percent in 2019 alone, resulting in an expected 1.7 percent increase in industry revenue in 2019.

One thing is certain about game farming business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your game because there are loads of people out there eat beef, drink milk and industries that make use of byproducts from cattle in manufacturing their products.

There are a few barriers to entry into the beef cattle production industry. Usually, all inputs are readily available. In the nearest future, players in this industry may face the highest costs associated with accessing technology, especially in relation to genetic modification engineering in livestock breeding.

So also, intellectual property rights protecting new inventions and technology may mean that new entrepreneurs coming into the industry will need to pay license fees and this of course will cause increase in the startup fee of a game farming business.

2. Executive Summary

Green Acre® Game Farming, LLC is a registered and licensed game farming company that will be based in the outskirt of Dallas, Texas – United States. We have done our detailed market research and feasibility studies and we were able to secure twenty acres of land to build our private game reserves (cattle ranch) and start our game farming business.

Our game farming business is a going to be standard one hence will be involved in commercial breeding of wild animals and birds such as antelope, buffalo, bear, deer, elk, moose, reindeer, and wild boar.

Small game such as alligator, rabbit, squirrel, beaver, muskrat, opossum, raccoon, armadillo, and porcupine et al. We will also be involved in breeding services, dairy support services, livestock health services, farrier services, and shearing services as well.

In the nearest future, hopefully within the first five years of officially running Green Acre® Game Farming, LLC, we will start our beef jerking and milk processing plant and also start exporting our game to other parts of the world.

This is why aside from the fact that we’ve secured the required farm land for our game farming business, we have also hired some key employees who are currently undergoing training so as to be able to fit into the ideal picture of the 21 st century game farming business workforce that we want to build.

We are in the business because we want to leverage on the vast opportunities available in the industry to contribute our quota in growing the U.S. economy, in national food (meat) production, raw material production, to export agriculture produce from the United States to other countries and over and above to make profit.

Green Acre® Game Farming, LLC is well positioned to become one of the leading game farming businesses in the United States of America, which is why we have been able to source for the best hands and equipment to run the business. We have put processes and strategies in place that will help us employ best practices when it comes to game farming.

Green Acre® Game Farming, LLC is a private registered game farming company that is owned by Isaac Nevada and his immediate family members. The company will be single handedly financed by Isaac Nevada and his immediate family members at least for a period of time.

Before starting Green Acre® Game Farming, LLC, Isaac Nevada has worked with some of the leading livestock farms and wildlife conservatives in the United States of America. He has worked in the industry for over 20 years before resigning to start his own game farming business.

3. Our Products and Services

Green Acre® Game Farming, LLC is a licensed game farming business that is committed to producing games for both the United States’ market and the global market. We are in this business to make profits and we will ensure that we do all that is permitted by the law in to achieve our business aim and objectives.

These are the areas we will concentrate on in our game farming business. If need arises, we will definitely add more related services to our list;

• Commercial breeding and sale of wild animals and birds
• Sale of processed meat of small birds, such as the thrush and quail; game proper, a category that can be subdivided into winged game, such as the goose, duck, woodcock, grouse or partridge, and pheasant; and ground game, such as the squirrel, hare, and rabbit;  big game, predominantly venison, including roebuck, deer, elk, moose, and caribou but also including other large animals such as bear and wild boar
• Breeding services
• Dairy support services
• Livestock health services
• Farrier services
• Shearing services
• Livestock farming related consultancy and advisory services

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading game farming brands not just in Dallas – Texas, but also in the United States of America.
• Our mission is to sell our game, byproducts and processed meat in commercial quantities both locally, nationally and internationally.
• We want to build a game farming business that can favorably compete with other leading game farms in the United States of America.

Our Business Structure

Green Acre® Game Farming, LLC is a game farming company that intends starting small in Dallas – Texas, but hopes to grow big in order to compete favorably with leading game farming businesses in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own. This is why we are committed to only hiring the best hands in and around Dallas. At Green Acre® Game Farming, LLC, we will ensure that we hire people that are qualified, hardworking, dedicated, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the management of the farm. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

Below is the business structure of Green Acre® Game Farming, LLC;

• Chief Operating Officer

General Farm Manager

Administrator/Accountant

• Cattle Ranch Manager/Supervisor
• Field Employees

5. Job Roles and Responsibilities

Chief Operating Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Providing advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the growth of games
• Responsible for overseeing the accounting, costing and sale of games (farm produce) after harvest
• Represent the organization’s interest at various stakeholders’ meetings
• Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and feeds et al) are utilized and different interests involved are satisfied.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the game farming activities across the various farming sections.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for financial forecasting and risks analysis.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Cow and Calf Operations Manager/Supervisor

• Responsible for managing the commercial breeding of cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al)
• Responsible for managing boarding services, breeding services, dairy support services, livestock health services, farrier services, and shearing services et al.
• Work closely with the General Manager to achieve the organizations’ goals and objectives

Field Workers/Contract Staff

• Responsible for feeding the games as instructed by the supervisor
• Handles farm implements and machines
• Assist in handling the breeding of animals
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the farm and back to the designated store room
• Serves as security in the games reserves and ensure that poachers are prevent from entering into the games reserve.
• Handles any other duties as assigned by the farm manager

6. SWOT Analysis

Green Acre® Game Farming, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis. We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard game farming business that will favorably compete in the industry.

As a game farming business, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Green Acre® Game Farming, LLC;

Our strength as a game farming business is the fact that we have healthy relationships with loads of major players in the industry and wildlife merchants; both suppliers and buyers within and outside of the United States. We have some of the latest operational tools and equipment that will help us breed our wild animals in commercial quantities with less stress.

Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the business in our payroll.

Our weakness could be that we are a new game farming business in the United States and we may not have the required cash to import high yielding games outside of the United States of America for now. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

Red meat prices dictate the return for American cattle ranches and feedlots. Increased prices generate an increase in returns per head for farmers. Consequently, higher returns generally encourage farmers to devote more resources to game farming. The price of red meat is expected to rise in the coming year, presenting the industry with a potential opportunity.

Per capita beef consumption represents the total carcass weight of beef available for consumption per person in the United States. Industry sales are bolstered when more customers consume more beef. Per capita beef consumption is expected to fall in the coming year, posing a potential threat to the industry.

7. MARKET ANALYSIS

• Market Trends

Despite the fact that commercial game rearing has been in existence since time immemorial, that does not in any way make the industry to be over saturated; commercial gamer farmers are exploring new technology to continue to improve game rearing processes. The fact that there is always a ready market for wild game makes the business ever green.

One of the new trends in beef cattle farming industry is that with the recent advancement in technology game farmers can now improve the various breeds of the animals they are breeding. As a matter of fact, it is now easier for game farming businesses to comfortably import the breed of animals and birds they want to breed from any country of their choice and also advancement in technology has made it easier to cross – breed different game.

8. Our Target Market

The end consumers of  wild game and also those who benefits from the business value chain are all encompassing; it is far – reaching. Almost every household consumes produce from livestock farms be it meat, milk, and the skin (leather) used for bags, belts and shoes production et al.

So also, a large chunk of manufacturing companies depends on game farming businesses for some of their raw materials. In essence a game farming business owner should be able to sell his or her farm produce to as many people as possible.

We will ensure that we position our business to attract consumers of beef not just in the United States of America alone but also other parts of the world which is why we will be exporting some of our games to other countries of the world.

Our Competitive Advantage

Green Acre® Game Farming, LLC is fully aware that there are competitions when it comes to selling games, which is why we decided to carry out thorough research so as to know how to take advantage of the available market in the United States.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable game farming operations processes that can help us sell our games at competitive prices, good network and excellent relationship management.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives as a standard game farming business.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Green Acre® Game Farming, LLC is in the beef cattle farming industry for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives.

Below are the sources we intend exploring to generate income for Green Acre® Game Farming, LLC;

• Sale of processed meat (beef) of small birds and wild game

10. Sales Forecast

From the survey conducted, we were able to discover that the sales generated by a commercial livestock farm/game farming business depends on the size of the ranch, and the network of the business.

We have perfected or sales and marketing strategies and we are set to hit the ground running. We are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the year of operation and build the business from survival to sustainability.

We have been able to examine the game farming business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some workable assumptions as well with respect to the nature of game farming business that we run.

Below are the projections that we were able to come up with for the first three years of running Green Acre® Game Farming, LLC;

• First Fiscal Year (FY1): $280,000
• Second Fiscal Year (FY2): $450,000
• Third Fiscal Year (FY3): $800,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters and unfavorable government policies .

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some game farming businesses hardly make good profits is their inability to sell off their games to a larger market. In view of that, we decided to partner with some of the leading beef jerky businesses and abattoirs operators and wildlife conservative operators to help us maximize profits.

In summary, Green Acre® Game Farming, LLC will adopt the following strategies in marketing our game;

• Introduce our business by sending introductory letters alongside our brochure to beef jerky businesses, abattoirs operators, wildlife conservative operators and key stake holders in the agriculture industry in and around Dallas – Texas.
• Advertise our game farms in agro – allied and food related magazines and websites
• List our game farming business on yellow pages ads (local directories)
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

Below are the platforms we want to leverage on to boost our cow and calf operations brand and to promote and advertise our business;

• Place adverts on both print (newspapers and related agriculture magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our business
• Install our Billboards in strategic locations all around Dallas – Texas
• Engage in roadshow from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• List our commercial game farms in local directories / yellow pages
• Advertise our game farm (commercial cattle ranch) in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

Generally speaking, a game will cost between $2,000 and $5,000. The actual cost depends on the weight of the game, the gender, and the breed. Yearlings usually sell for between $800 and $1,500. For example, games will also differ in price based on whether or not they are dairy game or strictly beef game.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our game to sell at competitive prices.

One thing is certain, the nature of game farming business we are involved in makes it possible for farmers to place prices for their game based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss. The easier you sell off your game when they are mature, the better for your business.

Payment Options

The payment policy adopted by Green Acre® Game Farming, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Green Acre® Game Farming, LLC will make available to her clients;

• Payment via bank transfer
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via POS machines
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for our games without any stress on their part.

13. Startup Expenditure (Budget)

Below are some of the basic areas we will spend our startup capital in setting up our game farming business/cattle ranch;

• The total fee for incorporating the business in United States of America – $750.
• The budget for key insurance policies, permits and business license – $2,500
• The amount needed to acquire/lease a farm land (wildlife/games reserves) – $150,000
• The amount required for preparing the farm land (for construction of cages/fencing et al) – $100,000
• The cost for acquiring the required working tools and equipment/machines/fencing et al – $50,000
• The amount required for the purchase of the first set of wild animals and birds – $200,000
• The cost of launching an official website – $600
• The amount required for payment of workers for a period of 3 months – $100,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of seven hundred and fifty thousand dollars ($750,000) to start a standard game farming business in the United States of America.

Generating Funds/Startup Capital for Green Acre® Game Farming, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a game farm.

Green Acre® Game Farming, LLC is a family owned business and it will be financed by Isaac Nevada and his immediate family members. These are the areas where we intend sourcing for fund for Jonah Livingston and Family Farms Ltd;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 (Personal savings $150,000 and soft loan from family members $100,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Green Acre® Game Farming, LLC is to ensure that we continue to make available a wide range of games, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

From our findings, another factor that kills new businesses is financial leakages. In order to plug financial leakages, the management of Green Acre® Game Farming, LLC adopted the use of payment machines and accounting software to run the business.

We are quite aware that our customers are key components to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the services they want to see in our private music teachers. We will not waste time in adopting new technology, best practices and diversifying our services.

Green Acre® Game Farming, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts : Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID : In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land in Dallas – Texas: Completed
• Conducting Feasibility Studies: Completed
• Startup Capital Generation: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Design of The Company’s Logo: Completed
• Printing of Packaging and Promotional Materials: Completed
• Recruitment of employees: In Progress
• Building/construction of cages and fence et al: In Progress
• Purchase of the first set of games: Completed
• Purchase of the needed working tools, machines and equipment: Completed
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Farm land Treatment, Health and Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (agriculture farm produce merchants, beef jerky businesses, abattoir operators, wildlife conservative operators and wild animal transporter/haulage): Completed

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