writing course the economist

10 Great Essay Writing Tips

Knowing how to write a college essay is a useful skill for anyone who plans to go to college. Most colleges and universities ask you to submit a writing sample with your application. As a student, you’ll also write essays in your courses. Impress your professors with your knowledge and skill by using these great essay writing tips.

Most college essays ask you to answer a question or synthesize information you learned in class. Review notes you have from lectures, read the recommended texts and make sure you understand the topic. You should refer to these sources in your essay.

Plan Your Essay

Many students see planning as a waste of time, but it actually saves you time. Take a few minutes to think about the topic and what you want to say about it. You can write an outline, draw a chart or use a graphic organizer to arrange your ideas. This gives you a chance to spot problems in your ideas before you spend time writing out the paragraphs.

Choose a Writing Method That Feels Comfortable

You might have to type your essay before turning it in, but that doesn’t mean you have to write it that way. Some people find it easy to write out their ideas by hand. Others prefer typing in a word processor where they can erase and rewrite as needed. Find the one that works best for you and stick with it.

View It as a Conversation

Writing is a form of communication, so think of your essay as a conversation between you and the reader. Think about your response to the source material and the topic. Decide what you want to tell the reader about the topic. Then, stay focused on your response as you write.

Provide the Context in the Introduction

If you look at an example of an essay introduction, you’ll see that the best essays give the reader a context. Think of how you introduce two people to each other. You share the details you think they will find most interesting. Do this in your essay by stating what it’s about and then telling readers what the issue is.

Explain What Needs to be Explained

Sometimes you have to explain concepts or define words to help the reader understand your viewpoint. You also have to explain the reasoning behind your ideas. For example, it’s not enough to write that your greatest achievement is running an ultra marathon. You might need to define ultra marathon and explain why finishing the race is such an accomplishment.

Answer All the Questions

After you finish writing the first draft of your essay, make sure you’ve answered all the questions you were supposed to answer. For example, essays in compare and contrast format should show the similarities and differences between ideas, objects or events. If you’re writing about a significant achievement, describe what you did and how it affected you.

Stay Focused as You Write

Writing requires concentration. Find a place where you have few distractions and give yourself time to write without interruptions. Don’t wait until the night before the essay is due to start working on it.

Read the Essay Aloud to Proofread

When you finish writing your essay, read it aloud. You can do this by yourself or ask someone to listen to you read it. You’ll notice places where the ideas don’t make sense, and your listener can give you feedback about your ideas.

Avoid Filling the Page with Words

A great essay does more than follow an essay layout. It has something to say. Sometimes students panic and write everything they know about a topic or summarize everything in the source material. Your job as a writer is to show why this information is important.

• Privacy Policy
• Terms of Service
• © 2023 Ask Media Group, LLC

The Economist - Professional Communication: Business Writing and Storytelling

About this program

Learn how to craft accurate, engaging and impactful pieces of writing for the business context.

Earn an official certificate of professional achievement from The Economist

Professional Communication: Business Writing and Storytelling is an online short course from The Economist designed to help business professionals attract and address broad audiences across various written formats. Based on the newspaper’s editorial practice, this six-week course offers a self-reflective journey through the craft and purpose of writing and storytelling, equipping you with the confidence to communicate with partners and employees. An accessible “tools not rules” approach to grammar unlocks practical skills for constructing cohesive sentences and paragraphs, and shows how elements such as word choice, punctuation and structure can maximise impact and clarity. You’ll also explore ways to source information accurately, learn to strengthen arguments with data visualisations, and uncover methods for constructive and collaborative editing.

This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.

Admission requirements

Is this course for you.

This course will benefit anyone seeking to improve their business writing and storytelling abilities. Participants who are looking to communicate with more conviction will learn how to craft narratives that hook and convince their readers, whether they are employees, partners or clients. Individuals will gain practical skills in sourcing, writing and editing content, and in the effective use of data visualisation.

Does this course require proof of English proficiency?

The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!

Program content

Course curriculum.

Enhance your ability to craft clear and compelling written communications as you work through the weekly modules of this online short course.

Orientation module

Welcome to your Online Campus

Planning for impact

Crafting your structure

Choosing words that work

Writing clear and engaging sentences

Making data beautiful and compelling

Editing your work

Program delivery

• 6 weeks (excluding orientation)
• 6-8 hours per week
• Self-paced learning online

Total Tuition Fee:£1475

Qualification

About the certificate.

• Improve your business writing and earn an official certificate of completion from The Economist.
• Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
• Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.

What will set you apart

On completion of this course, you’ll walk away with:

• An understanding of the importance and impact of professionally written content.
• Practical writing, editing and data-visualisation skills for creating clear and compelling business communications.
• A writer’s toolkit based on The Economist’s editorial approach, helping you to navigate questions of structure, word choice and style.
• The ability to source, structure and convey information in a way that is accurate, engaging and ethical.
• Insights into the craft and psychology of writing, designed to help you become a more self-reflective writer.

About this institute

GetSmarter™, powered by 2U, is an online learning expert with over 10 years' experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through...

Why study at GetSmarter

• Data-driven course selection
• Outcomes-based design
• People-mediated delivery

Contact info

You may also like..., graduate certificate in creative & professional writing, communication - communication studies emphasis, communication - strategic communication emphasis, journalism and creative writing – new, media communications, media studies and professional communication, communication - media studies emphasis, diploma in arts (creative writing), graduate diploma of writing.

Economist Education

Professional Communication: Business Writing and Storytelling

Learn how to craft accurate, engaging and impactful pieces of writing for the business context.

22 November 2023

Last chance

Installment Plan

Course duration

Excluding orientation

Access resources from start date

6–8 hours per week

Self-paced learning online

Course overview

– George Orwell Orwell Foundation (Nd). Accessed 15 June 2021.

– William Zinsser BBC (May, 2015).

Duration : 6 weeks (excluding orientation)

The best Cyber Monday offers are the ones that last

Ready to own your career path? Invest in yourself with job-relevant skills, capabilities, and credentials.

Take 25% off course fees between November 14th and November 29th 2023. Use code CYBERWEBECON23 at checkout.*

*Offer valid until November 29th 2023, at 11.59 pm Eastern Time (US). The offer applies to any start date as long as you register and pay by November 29th. To redeem the offer for executive education courses, register on getsmarter.com, using code CYBERWEBECON23 at checkout. The discount cannot be combined with any other offers for executive education courses.

Professional Communication: Business Writing and Storytelling is an online short course from The Economist designed to help business professionals attract and address broad audiences across various written formats. Based on the newspaper’s editorial practice, this six-week course offers a self-reflective journey through the craft and purpose of writing and storytelling, equipping you with the confidence to communicate with partners and employees. An accessible 'tools not rules' approach to grammar unlocks practical skills for constructing cohesive sentences and paragraphs, and shows how elements such as word choice, punctuation and structure can maximise impact and clarity. You’ll also explore ways to source information accurately, learn to strengthen arguments with data visualisations, and uncover methods for constructive and collaborative editing.

Enjoy a free three-month digital subscription with this executive-education course from The Economist. Read daily articles on Economist.com, listen to our podcasts, watch videos, browse newsletters, immerse yourself in our app or join us at exclusive events.

Is this course for you?

This course will benefit anyone seeking to improve their business writing and storytelling abilities. Participants who are looking to communicate with more conviction will learn how to craft narratives that hook and convince their readers, whether they are employees, partners or clients. Individuals will gain practical skills in sourcing, writing and editing content, and in the effective use of data visualisation.

This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.

Note: should students wish to claim CPD activity, the onus is upon them. Economist Education and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

Introduction

What will set you apart, course curriculum.

Orientation module

Welcome to your Online Campus

Planning for impact

Crafting your structure

Choosing words that work

Writing clear and engaging sentences

Making data beautiful and compelling

Editing your work

What past students think

This course provided not only [the] practical tools to make me a better writer but also focused on the process of writing, with tips to avoid procrastination and other common inefficiencies.

Course founder

Lane Greene

Language columnist, The Economist

About the certificate

Improve your business writing and earn an official certificate of completion from The Economist.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Get more information

edX, and its parent company, 2U, Inc., offer other online education programmes across various fields of study. Please email me about these programmes.

Want to know more?

Why choose getsmarter.

GetSmarter operates as edX's partner for premium online short course products from the world's leading universities and institutions. With edX, we leverage our people, technology, and resources to power your education and your potential.

We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.

Read more about GetSmarter here and edX here .

Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.

Payment options

You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page , or contact an Enrollment Adviser , to find out which option you qualify for.

Manage your time

GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.

How to change your start date

As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.

To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions .

Discover the Online Campus

The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.

On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please see the list of university partner login pages here .

Seek employer assistance

By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer .

If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.

Tailor your course search

• Project Management
• Data Science and Analysis
• Sustainability
• Law and Compliance
• Information Technology and Cybersecurity
• Finance and Investment
• Design and Creative
• Health Sciences and Wellness
• Digital Transformation and Disruptive Technology
• Fintech and Blockchain
• Human Resource Management
• Operations and Supply Chain Management
• Sales and Business Development
• Real Estate
• Business Management and Strategy
• Leadership and Interpersonal Skills
• Artificial Intelligence
• Politics and Economics

Read about our approach to course selection, design and delivery.

Installment plan

Your final amount will be displayed before you submit registration and are ready to make payment.

Copyright © 2023 GetSmarter

Economist Education: Professional Communication: Business Writing and Storytelling

Learn how to craft accurate, engaging and impactful pieces of writing for the business context.

Professional Communication: Business Writing and Storytelling

About this Course

Duration : 6 weeks (excluding orientation)

The best Cyber Monday offers are the ones that last

Ready to own your career path? Invest in yourself with job-relevant skills, capabilities, and credentials.

Take 25% off course fees between November 14th and November 29th 2023. Use code CYBERWEBECON23 at checkout.*

Offer valid until November 29th 2023, at 11.59 pm Eastern Time (US). The offer applies to any start date as long as you register and pay by November 29th. To redeem the offer for executive education courses, register on getsmarter.com, using code CYBERWEBECON23 * at checkout. The discount cannot be combined with any other offers for executive education courses.

Professional Communication: Business Writing and Storytelling is an online short course from The Economist designed to help business professionals attract and address broad audiences across various written formats. Based on the newspaper’s editorial practice, this six-week course offers a self-reflective journey through the craft and purpose of writing and storytelling, equipping you with the confidence to communicate with partners and employees. An accessible 'tools not rules' approach to grammar unlocks practical skills for constructing cohesive sentences and paragraphs, and shows how elements such as word choice, punctuation and structure can maximise impact and clarity. You’ll also explore ways to source information accurately, learn to strengthen arguments with data visualisations, and uncover methods for constructive and collaborative editing.

Enjoy a free three-month digital subscription with this executive-education course from The Economist. Read daily articles on Economist.com, listen to our podcasts, watch videos, browse newsletters, immerse yourself in our app or join us at exclusive events.

This course will benefit anyone seeking to improve their business writing and storytelling abilities. Participants who are looking to communicate with more conviction will learn how to craft narratives that hook and convince their readers, whether they are employees, partners or clients. Individuals will gain practical skills in sourcing, writing and editing content, and in the effective use of data visualisation.

This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.

Note: should students wish to claim CPD activity, the onus is upon them. _Economist Education and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points._

Course curriculum

Enhance your ability to craft clear and compelling written communications as you work through the weekly modules of this online short course.

Orientation module: Welcome to your Online Campus

Module 1: Planning for impact

Module 2: Crafting your structure

Module 3: Choosing words that work

Module 4: Writing clear and engaging sentences

Module 5: Making data beautiful and compelling

Module 6: Editing your work

Improve your business writing and earn an official certificate of completion from The Economist.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Some facts about the subject

"never use a long word where a short one will do.".

– George Orwell

Orwell Foundation (Nd). Accessed 15 June 2021.

"Look for the clutter in your writing and prune it ruthlessly. Be grateful for everything you can throw away [...] Simplify, simplify."

– William Zinsser

BBC (May, 2015).

Why choose GetSmarter?

The Economist Professional Communication: Business Writing and Storytelling

Online Course • The Economist

About the CPD course

Professional Communication: Business Writing and Storytelling is an online short course from Economist Education designed to help business professionals attract and address broad audiences across various written formats. Based on the newspaper’s editorial practice, this six-week course offers a self-reflective journey through the craft and purpose of writing and storytelling, equipping you with the confidence to communicate with partners and employees. An accessible “tools not rules” approach to grammar unlocks practical skills for constructing cohesive sentences and paragraphs, and shows how elements such as word choice, punctuation and structure can maximise impact and clarity.

CPD Provider

The Economist

• View Profile

Send an enquiry

By submitting this form, you consent to CPD sending you email regarding your application.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for your enquiry. Your message will be sent to the relevant CPD provider to contact you directly. We hope this helps.

Are you using the My CPD Portal? Log in here.

You may also be interested in:

Advanced FX Risk Management

The economist climate change and business: sustain..., the economist fintech and the future of finance: b..., the economist international relations: china; russ....

The Economist Group is a global media and information-services company that exists to champion progress. Our brands are The Economist, Economist Impact, Economist Intelligence and Economist Education. We provide individuals and organisations with the expertise, insights and perspective to press forward.

Want to learn more?

More cpd courses by the economist, training course, online course, get industry-related content straight to your inbox.

Thank you for subscribing

By signing up to our site you are agreeing to our privacy policy

Use the form below to submit an enquiry to

To get in touch please call us on +44 (0)208 840 4383 or email us via [email protected]

Thank you for your message, a member of our team will be in touch shortly

"It’s taken me all my life to learn what not to play." Dizzy Gillespie

"You cannot open a book without learning something." Confucius

"For the best return on your money, pour your purse into your head." Benjamin Franklin

"I am always doing that which I cannot do, in order that I may learn how to do it." Pablo Picasso

"Education is the key to unlocking the world, a passport to freedom." Oprah Winfrey

"Learning never exhausts the mind." Leonardo da Vinci

"Light up the darkness." Bob Marley

"Real learning comes about when the competitive spirit has ceased." Jiddu Krishnamurti

"Education is a progressive discovery of our own ignorance." Will Durant

"Every time man makes a new experiment he always learns more. He cannot learn less." R. Buckminster Fuller

"Much to learn, you still have." Yoda

"We are what we repeatedly do. Excellence, therefore, is not an act, but a habit." Aristotle

"The roots of education are bitter, but the fruit is sweet." Aristotle

"I was obliged to be industrious. Whoever is equally industrious will succeed equally well." Johann Sebastian Bach

"Mistakes are great, the more I make the smarter I get." R. Buckminster Fuller

"Wisdom comes not from age, but from education and learning." Anton Chekhov

"I am still learning." Michelangelo, age 87

"I had six honest men. They taught me all I knew. Their names were: Where, What, When, Why, How and Who." Rudyard Kipling

"In learning you will teach, and in teaching you will learn." Phil Collins

"The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice." Brian Herbert

"It is the art of an educated mind to be able to entertain a thought without accepting it." Aristotle

"The noblest pleasure is the joy of understanding." Leonardo da Vinci

"Education is the movement from darkness to light." Allan Bloom

"Education is not the learning of facts, but the training of the mind to think." Albert Einstein

"You do not learn to walk by following rules. You learn by doing, and falling over." Richard Branson

"Learning is a treasure that will follow its owner everywhere." Chinese Proverb

"Knowledge speaks, but wisdom listens." Jimi Hendrix

"All the world is my school and all humanity is my teacher." George Whitman

"Living is easy with eyes closed, misunderstanding all you see." John Lennon and Paul McCartney

"Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young." Henry Ford

"It does not matter how slowly you go as long as you do not stop." Confucius

"Learn everything you can, anytime you can, from anyone you can. There will always come a time when you will be grateful you did." Sarah Caldwell

"Live as if you were to die tomorrow. Learn as if you were to live forever." Mahatma Gandhi

"Science is organised knowledge. Wisdom is organised life." Will Durant

"You don't understand anything until you learn it more than one way." Marvin Minsky

"The mind is not a vessel to be filled, but a fire to be ignited." Plutarch

"Teaching is only demonstrating that it is possible. Learning is making it possible for yourself." Paulo Coelho

"Education is the kindling of a flame, not the filling of a vessel." Socrates

"Learning is an experience. Everything else is just information." Albert Einstein

"We are born not to be perfect, but to learn and reflect from imperfections" Princess Ramirez

"You can never be overdressed or overeducated." Oscar Wilde

"Tell me and I forget. Teach me and I remember. Involve me and I learn." Benjamin Franklin

"Education's responsibility is to replace an empty mind with an open one." Malcolm Forbes

"The beautiful thing about learning is nobody can take it away from you." B.B. King

"Education is not the filling of a pail, but the lighting of a fire." W.B. Yeats

"Commit yourself to lifelong learning. The most valuable asset you'll ever have is your mind and what you put into it." Brian Tracey

"A man, though wise, should never be ashamed of learning more, and must unbend his mind." Sophocles

"Gold has a price, but learning is priceless." Chinese Proverb

"Self-education is, I firmly believe, the only kind of education there is." Isaac Asimov

"I am learning all the time. The tombstone will be my diploma." Eartha Kitt

"Education is not preparation; education is life itself." John Dewey

This is a courtesy notification to let you know we have recently updated our privacy policy

• publications

Professional Business Writing by the Economist.

Posted on 19 Jan 2023

Very happy to share that I’ve passed the Professional Communication: Business Writing and Storytelling course by The Economist , obtaining a final grade of 87%.

What are the 7 key takeaways that fit in a short post?

• Think about the briefing: what’s the main message, who’s the audience, what’s the medium
• Then think about the key points you want to make to get your message across
• Order your key points on a map to form a journey. Is the path from one point to the next logical? Are there logical gaps?
• Write the intro — a catchy sentence or two that invites the reader to take the journey — and the executive summary — ideally covering most key points
• Then put some evidence or arguments beside each point
• At this moment, you should have a solid enough structure and text that you can produce a first draft
• Once the draft is ready, polish, polish, polish.
• [Bonus] Grammarly is an excellent tool for non-native English speakers. For example, I use commas the Italian way — it just sounds right to me — and apparently, some actual rules dictate how to use them in English.

You can enroll on their site .

• English (US)
• Bahasa Indonesia
• English (Australia)
• English (Canada)
• English (New Zealand)
• English (Nigeria)
• English (South Africa)
• English (UK)
• Español (Argentina)
• Español (Colombia)
• Español (España)
• Español (México)
• Português (Brasil)
• Português (Portugal)

Professional Communication: Business Writing and Storytelling

The Economist - Executive Education

Introduction

Ideal students, program outcome, program tuition fee, scholarships and funding, program leaders, student testimonials, about the school, key information.

Campus location

Study format

Distance Learning

Tuition fees

Application deadline

Request info

Earliest start date

Learn how to craft accurate, engaging, and impactful pieces of writing for the business context.

Professional Communication: Business Writing and Storytelling is an online short course from The Economist designed to help business professionals attract and address broad audiences across various written formats. Based on the newspaper’s editorial practice, this six-week course offers a self-reflective journey through the craft and purpose of writing and storytelling, equipping you with the confidence to communicate with partners and employees. An accessible “tools not rules” approach to grammar unlocks practical skills for constructing cohesive sentences and paragraphs and shows how elements such as word choice, punctuation, and structure can maximize impact and clarity. You’ll also explore ways to source information accurately, learn to strengthen arguments with data visualisations and uncover methods for constructive and collaborative editing.

Enjoy a free three-month digital subscription with this executive-education course from The Economist. Read daily articles on Economist.com, listen to our podcasts, watch videos, browse newsletters, immerse yourself in our app or join us at exclusive events.

This course is certified by the United Kingdom CPD Certification Service and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.

Note: should students wish to claim CPD activity, the onus is upon them. The Economist and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

About the certificate

Improve your business writing and earn an official certificate of completion from The Economist.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued a certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.

Why choose GetSmarter?

GetSmarter, powered by 2U, is an online learning expert with over 10 years of experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through life-changing learning with an immersive and high-touch experience.

We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.

Is this course for you?

This course will benefit anyone seeking to improve their business writing and storytelling abilities. Participants who are looking to communicate with more conviction will learn how to craft narratives that hook and convince their readers, whether they are employees, partners or clients. Individuals will gain practical skills in sourcing, writing and editing content, and in the effective use of data visualisation.

You’ll walk away with:

• An understanding of the importance and impact of professionally written content.
• Practical writing, editing and data-visualisation skills for creating clear and compelling business communications.
• A writer’s toolkit based on The Economist’s editorial approach, helping you to navigate questions of structure, word choice and style.
• The ability to source, structure and convey information in a way that is accurate, engaging and ethical.
• Insights into the craft and psychology of writing, are designed to help you become a more self-reflective writer.

GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The coursework is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each module, you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.

Enhance your ability to craft clear and compelling written communications as you work through the weekly modules of this online short course.

• Orientation module:  Welcome to your Online Campus
• Module 1:  Planning for impact
• Module 2:  Crafting your structure
• Module 3:  Choosing words that work
• Module 4:  Writing clear and engaging sentences
• Module 5:  Making data beautiful and compelling
• Module 6:  Editing your work

Please note that module titles and their contents are subject to change during course development.

By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

Of our past students, 37 per cent have received financial assistance from their employers. You can ask for help, too.

If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.