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The Psychology Behind Effective PowerPoint Slide Design

Creating an impactful and persuasive presentation requires more than just compelling content. The design of your PowerPoint slides plays a crucial role in capturing and retaining your audience’s attention. Understanding the psychology behind effective slide design can help you craft visually appealing and engaging presentations that leave a lasting impression. In this article, we will delve into the key principles that drive successful PowerPoint slide design.

Visual Hierarchy: Guiding Your Audience’s Attention

One of the fundamental principles of effective slide design is visual hierarchy. Visual hierarchy refers to the arrangement of elements on a slide in a way that guides the viewer’s eye through the content in a logical and intuitive manner. By strategically placing important information at the top or center of your slide, you can draw attention to key points.

To create visual hierarchy, use size, color, contrast, and positioning to distinguish between different elements on your slide. For example, make important headings larger or bolder than supporting text to emphasize their significance. Utilize contrasting colors for text and background to ensure legibility and make sure to position key visuals or illustrations strategically.

Consistency: Building Trust and Familiarity

Consistency is another vital aspect of effective PowerPoint slide design. When your slides have a consistent layout, color scheme, typography, and overall aesthetic, it creates a sense of cohesion and professionalism throughout your presentation.

Maintain consistency by using a limited color palette that aligns with your brand or topic. Choose fonts that are easy to read and stick to them consistently throughout your slides. Ensure that all images follow a similar style or theme so they don’t appear disjointed.

Consistency not only enhances visual appeal but also builds trust with your audience by conveying an organized and well-thought-out message.

Simplicity: Less Is More

When it comes to PowerPoint slide design, simplicity is key. Overloading your slides with excessive text or cluttered visuals can overwhelm your audience and distract from your message. Instead, aim for clean, uncluttered slides that allow your content to shine.

Focus on delivering one key point per slide to avoid overwhelming your audience with too much information. Use concise bullet points or short phrases to convey your message, rather than lengthy paragraphs. When incorporating visuals, choose images or graphics that are relevant and support your content without being overly complex or distracting.

Simplicity not only improves the clarity of your message but also enhances the overall aesthetics of your presentation.

Emotion and Storytelling: Engaging Your Audience

To truly captivate your audience, it’s important to tap into their emotions and weave a compelling story throughout your presentation. Effective PowerPoint slide design can enhance the emotional impact of your message by using appropriate colors, imagery, and typography.

Consider the emotional response you want to evoke from your audience when selecting colors for your slides. Warm colors like red and orange can create a sense of urgency or excitement, while cool colors like blue and green can evoke feelings of calmness or trust.

Incorporate storytelling elements through visuals that resonate with your audience’s emotions. Use relevant images or illustrations that depict real-life scenarios or relatable situations. Additionally, carefully select fonts that align with the tone of your content – whether it’s playful, serious, or professional – to further enhance the emotional impact.

By understanding the psychology behind effective PowerPoint slide design – visual hierarchy, consistency, simplicity, and emotion/storytelling – you can create presentations that not only inform but also captivate and inspire action. Remember: each element should work in harmony to support and amplify the key messages you want to convey.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.

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Great Customer Service

Sarah was extremely fast and helpful in helping me get my 5-license account setup. She was polite, efficient, and a pleasure to work with. I'm looking forward to putting together some fab presentations with Slide Quest's templates - thanks Sarah!

Date of experience : November 21, 2023

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I have doubted a while if pre-made….

I have doubted a while if pre-made templates would really made a difference in the time consuming-art of creating insightful, interesting and educational powerpoints. From a business perspective they need to be compliant with the corporate branding. I have found out that these templates, PPTX, XLSX are too easy to adapt to the branding you need. It really does saves you an enormous amount of time on a weekly bases! This saved time you should use replying on all the positive feedback your co-workers are giving you.

Date of experience : November 18, 2023

Amazing service

They have a very quick response team , and are very polite and patient in their customer service

Date of experience : November 22, 2023

User friendly templates

Got 20 free templates that are so easy to use and edit. My presentations are now so professional. I would highly recommend Slidequest at any time.

Date of experience : November 16, 2023

Sarah was quick and went above my…

Sarah was quick and went above my expectations to solve my issues. Highly recommend a raise.

Date of experience : November 13, 2023

What's not to like?

Great variety of slides, easy to use website and competitive pricing!

Date of experience : November 17, 2023

The customer service is great with a…

The customer service is great with a very responsive & helpful manner Regarding the templates , may be not all of a great value to me but I m always looking for their updates as they send weekly updates templates

Date of experience : October 14, 2023

I love everything about this

I love everything about this! Makes building presentations so much easier. Everyone has been very impressed with my presentations as of late. I had an issue with logging in and accessing after a few months being setup with an account and Sarah was VERY quick at answering my question when I inquired for help. I highly highly recommend this. You will have access to enough templates to last you a lifetime!

Date of experience : August 16, 2023

Elevates your presentation

Take your presentations to the next level with ease. Lots of helpful templates for project / program mgmt.

Date of experience : October 13, 2023

Replaced my stale PowerPoint deck

PowerPoint design suggestions were getting stale and repetitive on my pitch deck. I wasn't confident that I'd win the client. I downloaded Slidequest and found lots of fresh designs, colors and layouts. Inspired, I transitioned all my old slides to the new deck. The client was thrilled and I felt confident during my pitch. I'm actually excited to update some of my other decks.

Date of experience : March 06, 2023

Worth signing-up

huge number of templates - well ordered by theme / topic. Great value for money. Had some problems logging in but the help desk response was immediate so no complaints. Things sometimes happen - their response was best in class.

Date of experience : March 13, 2023

Spoilt for choice!

Not enough hours in the year to go through all these templates! Incredible selection for all types of organisations and presentations. This will help anyone, especially if you're not overly creative, it takes all the hard work out of planning fancy diagrams and presentations.

Date of experience : April 30, 2023

Excellent package- great value

Excellent package- great value. Really like that its a once off payment and not a subscription. Already getting updates after 5 days.

Date of experience : September 04, 2023

Delivers on promise

Overall, good graphics and nice colours. It would be great if they'd come in square and vertical formats to be imported into Canva to create posts for LinkedIn. I also miss a PDF overview of all graphics (with maybe 8 of them per page), so I can print that and have it for a reference on my desk and walk through it while writing my content and presentations.

Date of experience : May 09, 2023

I was preparing for a presentation and…

I was preparing for a presentation and could not find a specific slide in the website. There was a “send a message” box conveniently located on the page so I figure why not ask. Within a few minutes I received the slide template that I was looking for plus additional slides related to it. Quick response time made this investment a no brainer.

Date of experience : February 01, 2023

We subscribed to the slide quest during their end of year sale and it's already a gamechanger for our team when it comes to making impressive decks to share with our colleagues and clients. I love the variety offered and the scalability / flexibility to make it fit our color palette.

Date of experience : December 29, 2022

Focus on your ideas not the design

Simple, easy, functional, and with a wide variety of choices, I can now build my ideas into decks without worrying about the core design and just focus on delivering my ideas. Takes the worry out of building presentations.

Date of experience : February 16, 2023

best product

my experience since purchasing this product is great and I got what I was promised. The free updates are very interesting and added value :)

Date of experience : September 16, 2023

I am still holding my breath working

I am still holding my breath working, a splendid and "out of this world" document creator, no time wasting, everything in one place, great design etc.. awesome!!!

Date of experience : August 29, 2023

I paid for the slides and activated my…

I paid for the slides and activated my account but then had a message to say I had no orders and therefore couldn’t download the slides that I had paid for. I emailed Sarah the customer services back - who but the way had sent an email saying I could reach out directly any time - and I haven’t heard anything back. No response but I continue to receive emails pushing me to pay for add ins!!

Date of experience : April 12, 2023

Reply from Slidequest

Hello Sally, Thank you for your feedback and we are so sorry for the inconvenience that this has caused you. Please know that our customer support specialist has sent a response to "[email protected]" 6 days ago. Please check your inbox spam and junk mail sections and see if you have received it. As it may be too late to reconcile, I wanted you to know that I have used your experience within our customer satisfaction process to be sure that we do not make the same error again. Please do not ever hesitate to send your message to [email protected] should you have any other questions or concerns. We are here for you! Sarah Customer Success Manager

DON’T Buy a Professional PowerPoint Template Until You Read This

Yousef "yoyo" abu ghaidah.

• April 11, 2018

The advantages of purchasing and using professional PowerPoint templates are quite clear: Use a beautiful set of pre-designed slides instead of designing your own from scratch . Without question, this approach has the potential to save your time and hard-earned cash.

Or does it?

Understand that not all professional PowerPoint templates are created equal.  Furthermore, not all of the “presentation designers” who created them have similar goals of quality, compliance, and customer-support in mind.

Anyone (and I mean anyone ) can design a presentation template and sell it on the internet, and that should frighten you

But calm your nerves, I’m here to help.

In this post, I’m going to go over the various things you should look out for the next time you’re inclined to purchase a template. I’m even going to give you ways to fight back against the madness. If you really want to become an informed buyer, then be sure to read this post in its entirety.

Impractical PowerPoint Templates

Have you ever bought something only to be disappointed when it doesn’t even work as advertised? Chances are you have, and you should know that you could experience that same disappointment with Professional PowerPoint templates.

Take this slide for example.

This slide was part of a deck that I purchased a while ago. I love the way it takes a new approach to data visualization, don’t you?

At the time, I thought it could bring some of the charts I had to present to another level. I had to have it, so I purchased and downloaded the template on the spot.

Imagine my surprise when I noticed that the entire line chart wasn’t even a chart at all. The “chart” in this professional Powerpoint template is just an infographic composed of different shapes.

You know what that means, right?

I couldn’t edit a damn thing.

The whole slide is just for show, and I found no practical use for it in any of my presentations.

The struggle doesn’t even end there. This same template contains infographics that are based on uneditable pictures, making some other slides uneditable too.

I don’t like playing the name-and-shame game, so I won’t call out this template, nor the seller I purchased it from. After all, some of the slides in the deck were usable, just not the ones I wanted.

But I do think you should know that I bought this professional PowerPoint template from a very popular digital marketplace, which only added salt to the wound. Big brands should protect us from stuff like this, shouldn’t they?

Steps you should take to combat this: do your homework and look for presentation designers that promote the practical uses of their templates. For example, when the Slide Cow team designed the Strive PowerPoint template , we made sure that everything is 100% editable.

Slide Bloating

Some presentation designers come off like sleazy used-car salesmen. Desperate for a quick buck, they use shady sales tactics to try and lure potential prospects in order to close the sale. One of those tactics is slide bloating.

Slide bloating is the act of making multiple variations of the same slide in a Professional PowerPoint template. The end goal is to shove in as many slides as possible into the end product, and then boast a huge total number of slides to potential customers.

Here’s an experience you can learn from: I recently came accross a PowerPoint template that was for sale; the seller boasted 1,000 slides in total. Again, I’m not going to mention the name of this template, nor the person who created it.

The price of the template is under $20, so this sounds like a fantastic deal, right?

As it turns out, this template was only made up of 100 unique slides. The other 900? They’re just simple variations.

It’s not like the variations are even valuable. All the designer did was change the 100 unique slides into different color schemes . 100 unique slides multiplied by 10 color schemes equals to 1,000 slides in total.

It’s all just a little sketchy, don’t you think?

Steps you should take to combat this: don’t hit that buy button until you did your due diligence. If the seller boasts a crazy number of slides, then make sure that those slides are unique. Take the time to look through the template in full and make sure that the slides match the advertisement.

One thing to note: A large number of slides doesn’t always mean you’re getting more bang for your buck. Slide Cow’s Business Casual PowerPoint template is a perfect example of this.

Business Casual only contains 65 slides, but it’s one of our best sellers!

Awful After-Sales Support

Here’s a story I think you’d enjoy. In 2014, I purchased a beautiful PowerPoint template. It was breath-taking, and I loved how all the visuals just popped right out of the screen.

One slide contained a mouth-watering bar chart. At the time, I thought it would be the perfect slide to use for an upcoming presentation I had.

There was only one problem, though: Whenever I tried to edit the bar chart, a critical error came up and forced PowerPoint to crash.

I kept my cool and emailed the seller to ask for his input on what to do. A week went by with no response, so I emailed him again. Another week went by with no answer, so I emailed him a third time. At that point, I just gave up and forgot about it.

Three freaking months later, the seller sends me an email and tells me that “he’s aware of the issue” and the “only way around it is to create another bar chart and not use the one in the PowerPoint template.”

I was livid.

Not only did the seller not know how to solve my problem, but he told me to go off and find a solution on my own.

It just goes to show that poor after-sales support is on the rise. Few designers can ensure a response to your concerns. Some take days (or even weeks) to get back to you, with no guarantee that they could even solve your problem.

Steps you should take to combat this: do some investigative work and read about the designer who is selling you the professional PowerPoint template. Does he/she have an active web presence on social media or through a website? Can you quickly reach him/her in the event you have a problem? Get those questions answered before you purchase anything.

Weak Refund Policies

In 2014, comScore research highlighted that 66 percent of online shoppers review a seller’s returns policy before making a purchase . This makes sense; customers want to feel protected when purchasing a product online. Professional PowerPoint templates are no exception to this principle, either.

Sadly, some template sellers want to go a different direction by posting less-than-effective refund policies.

I recently came across a website that exclusively sold professional PowerPoint templates. Most of the products offered looked quite good, but upon investigating the website’s refund policy, I was extremely disappointed.

As the picture shows, the seller will only issue a refund if a buyer’s needs meet specific criteria.

But it doesn’t even end there.

The seller goes on to give reasons why potential customers would not be entitled to a refund.

I could not believe what I was reading. Not issuing a refund even if a customer bought a product by mistake? Not returning a customer’s hard-earned cash even after the product gets removed?!

This sort of stuff infuriates me.

Value rules all, not cash. So why on earth would a seller insist on keeping a customer’s money after purchasers explicitly state that the product was not valuable to them?

This is one of the reasons why Slide Cow has an awesome 30-day money back guarantee . If a Slide Cow customer wishes to return any product, for any reason, we will issue a refund without issues. Heck, we even pay for the processing fees.

Does this mean that Slide Cow loses money on every refund? Absolutely. But as Slide Cow’s founder, I recognize that I’m accountable for the value of all the products on offer. If I did not do a good job communicating what a particular product could achieve and who it’s for, then I need to bear the consequences and not the purchaser.

Steps you should take to combat this: Before ordering a professional PowerPoint template, research the seller’s refund policy and make sure you feel right about it. Don’t skim over it. Read it word-for-word. If you’re skeptical, then don’t take the risk and find another a seller that is more aligned with your interests.

The Low-Down on Professional PowerPoint Templates

I’m not trying to give premium PowerPoint templates a bad rep. There’s bound to be an excellent experience for every bad one out there. But I’ve seen countless purchasers left defeated when they buy something that did not live up to their expectations. So as a humble request, please use this post as a guide before proceeding to buy a template.

Finally, to all the presentation designers reading this and are already typing up their hate mails to me, I encourage you to, at the very least, take the lessons learned from this post and apply them to you. As designers, we have a right to make sure our customers are happy with everything we give them.

What’s Your Experience Like?

Have you ever had an experience that resonates with this post? We want to know! Drop a line in the comments section at the bottom of this page.

I thought slidequest and round out it is a Scam as it is only one ppt but in many colors and shape variation

Oh no! I had no idea! Thanks for sharing!

I was looking for my website,but i didnt find anything good 🙁

In my experience it is fine to download templates and all that. But when you need to develop projects with well-defined requirements, these sites are not the best option! I have invested a lot of money in presentations and with whom I have felt most comfortable working is with https://www.grearts.net/ They are very professional, the quality of work is excellent, competitive prices taking into account other platforms that provide this same service , totally confidential and very optimal response times. I totally recommend them.

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4 Professional PowerPoint Templates sites (that I recommend checking out)

• PowerPoint Tutorials

A few people asked me where I recommend looking for pre-built professional PowerPoint templates online. While I normally create my own PowerPoint templates ( see guide here ), pre-built templates are a fantastic way to jump start the template creation process, or simply avoid having to create one on your own entirely. Below are my four recommended places for finding professional PowerPoint templates online.

And the reason this list is important is, if you are creating a lot of PowerPoint slides and you aren’t using a template yet, you are missing out. PowerPoint templates allow you to quickly create professional presentations based on your company’s theme colors, fonts, etc. That way your entire team can stay on brand when building their presentations.

The question is if you don’t already have a good one (or want to get a new one), where do you start? Especially as the default templates you get with PowerPoint are neither attractive nor are they unique.

To save you the trouble of having to comb the web for great places to find professional templates, I’ve boiled down my favorite places to find PowerPoint templates online (plus my favorite ones from each).

[Watch] 9 Professional PowerPoint Templates Worth Checking Out

For links to the professional templates listed in this video, see resources below.

1. SlideCow

We love Slide Cow. We LOVE Slide Cow!

Why? Firstly, because they create the highest quality professional PowerPoint templates we’ve seen on the web… bar none.

SlideCow’s founder, Yoyo, produces affordable templates that are gorgeous, fully editable and easy to use. On top of that, they are all based on an well-designed PowerPoint Slide Masters. That means that you can use any of the SlideCow templates to seamlessly integrate with your other presentations.

In addition, Yoyo shows you exactly how to update and edit the slides in his PowerPoint tutorials. That way you are fully empowered to get the most out of the presentations you build using his templates.

Most of the Slide Cow templates include:

• Gorgeous slides for any business presentation
• Hundreds of expressive icons
• All the image placeholders set up properly
• The modern widescreen 16:9 aspect ratio
• System ready fonts – There is NO need to download and install any third-party fonts
• Fully 100% editable elements, from infographics to charts, to icons

You can see a review of our 3 favorite professional PowerPoint templates from SlideCow below:

• The Reem Template (Reviewed) – My Favorite
• The Business Casual Template (Reviewed)
• The Sleek Template (Reviewed)

2.  Envato Elements

Envato is a large platform where professional designers can sell and distribute their presentation templates. Many of them include hundreds of slides, as well as custom icons you can use.

As you will see if you visit their site, their templates are typically modern, stylish and trendy. On top of that, they are also built with PowerPoint in mind (so they actually work).

The advantage of joining Envato, with their simple $29/month fee, is that you get access to unlimited downloads from their huge selection of templates and other assets such as photographs, video, and audio.

Our favorite templates that you will find on the Envato site are the templates created by designer  inspirasign . Based on our research, those have been the highest quality templates built properly in PowerPoint.

Just keep in mind that each template on the Envato site is created by a different designer and will be built differently. So, make sure you check the following before you use a designer’s template:

The color scheme – can you easily change from the original color scheme to your own? The font size – is it readable? Whether the icons and fonts are free, and if they come with the template.

You can see reviews of our favorite Professional PowerPoint templates on the Envato site below:

• The Corporate Template (Reviewed)
• The Unleash Template (Reviewed)
• The Switch Template (Reviewed)

3.  SlidesCarnival  (free PowerPoint Templates)

While the templates offered on SlidesCarnival are free, they are much lower quality and include much fewer slides and assets than the  SlideCow  and  Envato  templates recommended above.

That said, if you aren’t ready to pay for your template (but you really should consider paying for it!), you can browse through SlidesCarnival’s site, which includes a wide variety of free professional PowerPoint templates you can download and use.

They offer professional designs that cover all styles from playful and creative, to formal and business. You’ll find that all templates are completely customizable and easy-to-edit.

However, be wary!

Most of the templates you find aren’t real PowerPoint templates in that they are not properly built-out on the slide master, and should therefore be used only for one-off situations.

Most of the templates you’ll find on SlidesCarvinal include:

• 25 different slides
• A customizable icon family with different icons and a world map (you can change sizes and colors)
• The ability to also use it as a Google Slides theme or export to PDF, JPG, etc.
• 16:9 screen layout
• Free to download and use

For a detailed review of my three favorite free professional templates from SlidesCarnival, see the links below:

• The Basset Template (Reviewed)
• The Cymbeline Template (Reviewed)
• The Olivia Template (Reviewed)

4.  TemplateMonster

TemplateMonster is a large platform where designers can sell and distribute their presentation templates. Many of them include hundreds of slides, as well as custom icons you can use. Their templates cover a wide range of styles, and many of them follow the latest design trends.

Warning: Many of the templates on this platform are not 100% real PowerPoint templates (see  what is a PowerPoint template  for more details) as they only partially use the Slide Master the way they are supposed to. So, you need to be careful when purchasing a template here.

The ones I recommend are the following 2 templates created by designer  Zacomic Studios :

• Marketing PRO
• Pitch Master

You can buy templates one at a time (typically around $15-20), or you can join TemplateMonster’s simple $19/month membership, which grants you access to unlimited downloads from their huge selection of templates, graphics, and web design elements.

Keep in mind that each template on the TemplateMonster site is created by a different designer and will be built differently. So make sure you check the following before you use a designer’s template:

A well-built PowerPoint template will save you and your team HUNDREDS of hours of frustration when building and editing slides in PowerPoint.

The key is finding a properly built and functional template (or building one from scratch for yourself). The above are our four favorite places that we’ve found online for professional PowerPoint templates, but others do exist.

Instead of buying a PowerPoint template, you can also create your own. See our guide on how to create a PowerPoint template .

If you enjoyed this review, you might also enjoy our other presentation resources and training courses that you can learn about  here .

Note:  This post contains some affiliate links to our favorite PowerPoint templates. That means that if you buy one of these templates, we may make a small commission at no extra cost to you.

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