15 Sites That Offer Work-At-Home Legal Writer Jobs
If you’re a lawyer, a legal professional, or at least have a legal educational background who knows how to write and prefers to work from home, you’re in luck: various legal firms and agencies are now offering legal writer jobs for creating content on their websites, as well as their clients’ websites.
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Best of all, these firms are specifically looking for legal writers who can work from home to reduce the overhead costs of hiring someone to travel to their office.
But why would they need legal writers in the first place?
The internet has certainly changed plenty of industries, and the legal profession is among them. More and more people are searching for legal information online, including other law professionals, law students, and most importantly, potential clients.
Law firms and offices have wised up and started to offer up information resources on their websites that are optimized for search engines so that those who search for this information will find their way to their website.
More relevant content on their websites means search engines can index their sites better, building their domain authority and driving traffic to their websites.
In today’s post, I list down companies that are offering legal writer jobs that you can do from home.
How much does a legal writer make?
The average salary of legal writers is around $46,500 per year or about $22 per hour, though the range falls between $18 to $28 (Source) . Higher education and more technically demanding writing jobs will yield higher pay. A few job ads have six-figure salaries attached to them.
Where to Find Legal Writer Jobs
Here are 10 sites that regularly recruit legal writers.
If you are just starting out in the area of legal writing, this company is a good place to go and gain some experience.
LegalMatch is a website dedicated to connecting their customers with legal issues to the right lawyer. Their specialties include Family, Employment, Criminal Defense, Real Estate, Business, Immigration, Personal Injury, Estate, Bankruptcy, Government, and Intellectual Property.
They also have a Law Library, which they take pride in as one of the most comprehensive and popular online legal resources.
Their corporate headquarters are located in San Francisco, CA, and they have offices in Reno and Las Vegas, NV, Austin, TX, and a development center in Cebu, Philippines.
They currently don’t have legal writer positions open, but they do open this periodically, so check their careers site from time to time.
Quimbee offers materials to help law students ace their law courses and prepare for the bar.
It contracts legal writers to help build out its growing library of case studies and summaries, online courses, articles, and white papers as well as study guides and practice questions for the Bar.
To apply for a remote freelance legal writer job with Quimbee, you must have graduated from a law school. Experience with law journals is a plus.
3. Legal Writing Institute
The Legal Writing Institute (or LWI ) is a non-profit organization that aims to improve and develop professional legal writing by supporting the development of teaching resources and forums.
They offer legal instruction and writing jobs from all around the country and posts them to their online job board. Not all the posted jobs are remote and work-from-home; however, there is the occasional posting for a remote writer or instructor.
The site is also a good source of legal information and news, and it publishes its own journal . Membership is free.
Nolo has been publishing do-it-yourself legal guides since 1971. It has since evolved with technology, and now Nolo.com and the Nolo Network is one of the internet’s largest free libraries of legal information.
They also have a lawyer directory to help you find just the right lawyer for your needs.
Martindale-Nolo is a partnership between Nolo and Martindale-Hubbell that offers a highly targeted lead generation service that helps attorneys and law firms grow their practice. They periodically hire legal writers to create well-written and informative articles on various legal areas, such as bankruptcy, criminal law, immigration, Medicaid, personal injury, employment law, and many others.
Currently, Nolo is hiring legal writers to write about veterans benefits and taxes for small business owners.
Payment is made per completed article, and writers work with an editor to decide on topics and submission deadlines. Writers keep their own byline, and that byline can be linked to their own professional website.
PaperStreet is a web design company that specializes in creating, overhauling, and maintaining websites for lawyers, attorneys, and law firms.
Aside from web design, they offer content marketing solutions, including blog posts, biographies, press releases, legal articles, newsletters, and social media copy.
The posted content is optimized for external search engines, and may additionally be optimized for website-specific, internal search engines.
They periodically hire legal writers to create content for uploading to websites for law firms and attorneys. Check this page for instructions on how to apply as a legal writer to PaperStreet .
They also post openings for legal writer jobs on job boards.
LawLytics builds and maintains websites especially for solo practitioners and small law firms.
They offer website features that are specific to law websites, such as contact forms that users can easily customize for lead management, blogging tools that make it easier to create law-related articles, and tools to organize your case results so you can showcase them.
LawLytics is currently looking for remote legal writers to help create compelling content, such as original articles and detailed blog posts for various attorney websites and blogs.
They require a bachelor’s degree and extensive online writing experience, and the salary is around $13 to $20 an hour.
LawLytics is offering this position through SimplyHired , but you can also try to contact them directly to express your interest in the position.
7. BluShark Digital
BluShark Digital is a digital marketing company providing SEO solutions to both small and big law firms as well as solo legal practitioners.
They are on the lookout for Freelance Legal Marketing Writers and Freelance Legal Copywriters who can create SEO-optimized content for BluShark’s clients.
A law degree is an advantage but not required. They value willingness to learn and being reliable more than a college degree. Salary starts at $22 per written webpage (550 to 770 words) for new content writers.
Find openings for these two positions on their job board.
Upsolve is a nonprofit tech startup that helps people file for bankruptcy on their own, guides them through the forms, and assists them with wiping their slates clean to improve their credit.
They’re currently looking for remote Consumer Legal & Finance Attorney Content Writers to help the layperson understand bankruptcy, student loans, debt collection, debt settlement, debt consolidation, foreclosure, repossession, creditor harassment, and many other legal concepts.
Upsolve needs law school grads that can put out 10 or more articles a month and able to break down complex topics for a general audience.
To apply, email rohan[at]upsolve[dot]org the following:
- your résumé
- a brief description of yourself and why you would be a good fit for this position
- 2 to 3 writing samples, preferably about online pieces related to finance/law
9. Exela Technologies
Exela Technologies is a global business process automation (BPA) currently providing services to companies in the banking, healthcare, insurance, and other smaller industries.
They plan to branch out to support companies in the legal industry, and they’re looking for Freelance Legal Researcher and Writer to create 275- to 450-word blog posts about US legal topics like personal injury, family law, business law, criminal law, or civil law.
The position pays $12 per written assignment.
Verbit is a transcription and captioning company trusted by top institutions, court reporting agencies, and various other organizations.
They’re currently looking for a Content Writer in the legal space to create effective content regarding legal topics for different written media, such as ebooks, whitepapers, blog posts, etc.
They need a writer who has at least 2 years of experience as a content writer and preferably from the legal industry.
More: Job Boards To Search For Legal Writer Job Listings
You’d be surprised at how many legal writer positions are posted on generic job boards.
FlexJobs is a subscription-based job board that focuses on listing only freelance and/or telecommute work.
As such, it usually offers several legal writer jobs through various companies as well as blogs and websites. Freelancers who want to be regularly updated about available contract work that can be performed from home should consider signing up with FlexJobs.
This site offers completely remote legal writing gigs in such fields as contract, family, criminal, intellectual property, and corporate law.
In most cases, the writer performs online research and then rewords the findings into plain English for both lawyers and their clients.
Payment varies depending on work length and experience of the writer.
Indeed offers quite a number of legal writer positions and is another free resource that freelancers should be checking out, and often.
By imputing the search terms “legal writer” and removing any location reference, you can get at least 5 results. Positions can be further narrowed by salary range, job type, and experience level.
14. Virtual Vocations
This job board frequently lists freelance and legal writing jobs in subject areas such as bankruptcy, family law, estate planning, etc.
While site membership is a requirement of accessing hiring company names, this membership provides a convenient way to access job listings that are completely remote and telecommute.
This new job board periodically accepts new members, but you can still search the site for legal writing jobs for free and even learn which companies/clients are hiring. It appears that most, if not all, writing jobs listed here are remote and on a freelance basis.
Start Applying For Legal Writer Jobs Today!
If being a legal writer is something you truly want to pursue, I hope the list above helps you find the company that fits you the best.
Where to Find Other Work-At-Home Writer Jobs
If legal writing isn’t your forte, or you’re interested in other writing jobs you can do at the same time, here are other articles on this site that guide you on how to get other writing jobs from home.
Work from Home Copywriting Jobs Get Paid to Write Articles Get Paid to Write: 153+ Freelance Writing Jobs You Can Do from Home
Do you have any experience in legal writing? Have you previously applied to be a legal writer?
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Get Paid To Write Articles: 20+ Websites That Pay You For Writing
20+ Websites That Pay You For Writing
What To Write About : Anything with a Top 10 Tagline How Much Can You Make : $100 per 1,800 word article (via PayPal) Monthly Visitors (SimilarWeb): 8.02M monthly visitors How To Become A Writer : Sign Up Here Listverse is full of (you guessed it) lists! Top 10 lists and such are a great attention grabber for readers and Listverse pays for articles with at least 10 list points. They will easily shell out $100 for good quality list articles. If you have a great idea for an attention-grabbing list, submit your list idea to Listverse for consideration. It may be a quick way to get paid to write articles, making $100 per article on our list of websites that pay you for writing. Just make sure that you do your research on your lists, avoid easy grammar issues and create a really attention-grabbing headline.
Smithsonian Magazine (online)
What To Write About : History, Science, Innovation, Arts & Culture, etc. (Smithsonian stuff) How Much Can You Make : $1,000 per article Monthly Visitors (SimilarWeb): 9.81M monthly visitors How To Become A Writer : Sign Up Here How ambitious are you? The Smithsonian is a big deal and one of the more prestegious websites that pay you fro writing. So you may be surprised to hear they do accept submissions from freelance writers. Although you need to provide at least 3 links to previous writing examples, and if you don’t have good ones, you should move on. If you do have all of that, you should “pitch” an idea for an article you have. Don’t worry about having crazy good photographs, they’ll provide the photography your article needs, you just need to supply the 250-300 worded idea and eventually final article if approved.
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What To Write About : Anything How Much Can You Make : Pennies Per Page View (via ads) Monthly Visitors (SimilarWeb): 3.18M monthly visitors How To Become A Writer : Sign Up Here HubPages is an online community that writes about anything and everything. Once you sign up for free, you can write about whatever your passionate about. Your article will have ads on them and you’ll receive a portion of that revenue while you get paid to write articles. The more popular your articles are, the more money you’ll make. This is similar to having your own blog , but HubPages host your articles for you in return for a small portion of the ad revenue your articles produce.
What To Write About : Topics They Ask For How Much Can You Make : Up to $40 for a 500 word article (depending on writing level) Monthly Visitors (SimilarWeb): 591.52K monthly visitors How To Become A Writer : Sign Up Here How iWriter works is that people pay iWriter to write articles for them. So a client will pay iWriter to write an article on “Baking Bread”, for example. Then iWriter will send the request to its army of writers (you) and you’ll take the job. The client will pay iWriter and iWriter will pay you in return. The more great articles you write, the more you’ll earn from iWriter based on their 4 tier (Standard, Premium, Elite & Elite Plus) writer levels. Once you receive Elite Plus level, you’ll be paid $40 for a 500-word article. You’ll pay will depend on the level of writer you are and the number of articles you write. What’s nice is you can accept/decline as many articles as you can write from the comfort of your own home. This is nice because the email request will come in with different topics where you can get paid to write articles.
What To Write About : How To Articles for coding, web design, Adobe Products, anything graphic How Much Can You Make : $200 per tutorial (increases the more you submit) Monthly Visitors (SimilarWeb): 19.74M monthly visitors How To Become A Writer : Sign Up Here Tuts+ is a site I used to visit all the time when learning Photoshop. They have some great tutorials by some awesome teachers, so this probably isn’t for new writers, but people who can prove they’ve written similar tutorials for well-known websites. This makes them one of the top websites that pay you for writing, paying around $200 (starting out) for How-To’s. There are opportunities to create written and video how-to-tutorials. Just make sure you have the depth of experience to back up what you’re teaching. Here is a list of tutorials they’re looking for people to teach .
What To Write About : Tips to help out bloggers (blogs, social media, making money online) How Much Can You Make : $100 – $200 per article Monthly Visitors (SimilarWeb): 303.49K monthly visitors How To Become A Writer : Sign Up Here The Income Diary is a website focused on helping new bloggers to set up their site, write content and monetize it for future revenue. Since this is a specific niche, there is much similar content that currently exists on the site. While you may be able to earn $200, it is a very difficult way to get paid to write articles and get your content accepted. However if you have an idea that you think fits well with their audience, submit your idea and they’ll tell you if it’s worthy. Otherwise don’t bother writing an entire article until your idea is accepted. If you do get your article idea accepted, you should jump for joy because they are one of the top paying websites that pay you for writing.
Travel + Leisure
What To Write About : Trip Ideas, Destinations, Hotels (travel stuff) How Much Can You Make : $1 a word (articles range from 400 – 2,000 words) Monthly Visitors (SimilarWeb): 6.03M monthly visitors How To Become A Writer : Sign Up Here With an audience of 1 million viewers per month, Travel + Leisure receives many writer submissions so they’re looking for high-quality articles from writers with previous writing experience. If you’re interested in writing for them, go over their website and understand what type of articles are published. Then go over to their contact page and email them a short email with your “pitch”, don’t bother writing your full article. If they like your idea, they’ll email you back with the guidelines they want. About 95% of the articles on their site are from freelance writers so you may have a shot. They’re one of the few proven websites that pay you for writing.
What To Write About : Volunteering, Work, Living and Studying Abroad How Much Can You Make : $50 – $150 (for a 1,250-2,000 word article) Monthly Visitors (SimilarWeb): 422.94K monthly visitors How To Become A Writer : Sign Up Here While not the most aesthetically pleasing website, these guys have tons of articles submitted by people around the world relating to volunteering, working and living abroad. So much so that their “Travel Writer Guidelines for Submissions” page is heavily detailed on what they’re looking from their writers. Overall this is a great place to share that amazing study abroad adventure you had in college and share all those little secrets you learned along the way like don’t buy cheap outlet plug converts or how to use hotel key cards as knives for your PBJ sandwiches . If you have any of those wacky travel stories, consider this one of the first websites that pay you for writing that you try.
Back To College
What To Write About : Things important to adults going back to college How Much Can You Make : $55+ (for a 1,000-1,500 word article) Monthly Visitors (SimilarWeb) : 386.82k monthly visitors How To Become A Writer : Sign Up Here This is an old-school website but maintains high popularity for people interested in going back to college later in life. This site makes money by ads and selling leads to college recruiters. So articles about sharing your personal story about going back to college or how your thinking about going back to college may be ideal. This may be a great place to get paid to write articles if you’ve ever considered going back to school.
The Travel Writers Life
What To Write About : Getting paid to travel whether it’s writing, photography, tours, etc. How Much Can You Make : $50 – $200 (for a 300-600 word article) Monthly Visitors (SimilarWeb) : less than 10K monthly visitors How To Become A Writer : Sign Up Here This is an interesting writing topic because The Travel Writers Life showcases popular ways people are making money while traveling. So you won’t find any fluffy travel stories here. It’s more about how you paid for your study abroad apartment by working at your landlords banana stand. If you have any stories where you made a little money while traveling, this is a great place to share your story on one of the few websites that pay yforfro writing.
What To Write About : Wide range of topics from life style, culture to family and night-life How Much Can You Make : $20 – $60 Monthly Visitors (SimilarWeb) : 3.35M monthly visitors Since this is such a popular website they receive numerous writing solicitations and thus don’t have to offer much money for people looking to get paid to write articles. While they don’t pay much, this may be a good place to start if you’re a beginner writer. If you’re looking to try it out, you’ll have to create a profile on their contributor page and send them your article idea. It’ll take them a month or two to review it and if you don’t hear back, don’t take it personally they get a lot of ideas. Try submiting another idea. When it comes to larger websites like this, it’s a numbers game. Luckily you have the option to write about a wide range of topics on their websites that pay you for writing.
A List Apart
What To Write About : Web development related to code, content, design, process, business, etc. How Much Can You Make : $50 – $200 (1,500 word articles avg.) Monthly Visitors (SimilarWeb) : 543.71K monthly visitors How To Become A Writer : Sign Up Here This is a very niche website related to website development. If this topic interests you, send their team your pitch idea (ideally in a Google Doc) for review. They review all ideas once a week and rarely accept pitches on the first draft. However they’ll likely help you develop your idea further making it worthy of their website. They’re currently looking for new writers so if you have a story to share regarding web development or user experience, shoot them an email.
Flywheel – The Layout
What To Write About : All things WordPress Website related How Much Can You Make : $50 (They give you a list of topics with prices) Monthly Visitors (SimilarWeb) : 712.64K monthly visitors How To Become A Writer : Sign Up Here These guys have one of the most efficient ways to get new writers. Beyond their super easy sign-up page where you submit your credentials, they give you a list of topics to write about and how much they’ll pay for each one. It looks like someone on their team realized keywords they want to rank for and added that list for potential writers to write about. Most of the articles they currently have posted only pay $50 per article, but they claim up to $150. Keep in mind, most of the articles they are looking for are related to how to code WordPress websites, so it may be a little niche for most people. If you have the WordPress knowlege though, it’s one of first websites that pay you for writing you should consider.
What To Write About : Trip Ideas, Destinations, Travel Adventures (travel stuff) How Much Can You Make : $50 per article (articles range from 1,200 – 2,000 words) Monthly Visitors (SimilarWeb): 160.98K monthly visitors How To Become A Writer : Sign Up Here This is a site I really enjoyed right after researching. It’s a very indie type travel site where it encourages really exploring your travel destinations over high-end resorts. If you have a travel story/idea that you want to pitch, send it to them after you check out their article guidelines to get paid to write articles. Most of is it pretty basic, but something to keep in mind. If you’re not sure your work is good enough to submit, try their “Guest Post” guide where your article won’t be paid for, but you can submit it in front of their audience. It’s a great way to gain travel writing exposure without much pressure on our list of websites that pay you for writing.
What To Write About : All things related to retiring overseas (cost, living, places, etc.) How Much Can You Make : $75 – $400 Monthly Visitors (SimilarWeb) : 712.64K monthly visitors How To Become A Writer : Sign Up Here International Living has both a blog/newsletter (they call it a Postcard) and monthly magazine that they’re looking for contributing writers to get paid to write articles. If your article gets accepted to the Postcard, it’s worth around $75 while the monthly magazine is worth $250 for 840 words and $400 for 1,400 words. If you’re curious what to write about, they love inspirational stories about retiring abroad in your dream location ( use SEMrush for popular keyword ideas ). They want to know how your money will stretch longer in other countries and how that affects healthcare and other lifestyles. If you’ve ever been thinking about retiring in a small tropical country or somewhere cooler, maybe this is one of the websites that pay you for writing for you.
What To Write About : Anything Pop Culture with a funny twist How Much Can You Make : $100 – $200 Monthly Visitors (SimilarWeb) : 19.24M monthly visitors How To Become A Writer : Sign Up Here While most websites actively look for experienced writers, Cracked is all about encouraging new writers to submit ideas with lots of different ways to contribute and get paid to write articles. You can write the long lists they’re known for like “ 26 Sexy Halloween Costumes That Shouldn’t Exist ” or creating funny graphics they can use on their social media accounts. They are heavily reliant on content writers like you can contribute to their online publication. If you think you have a sarcastic or satire writing personality, definitely register as a writer for them and jump into the hilarious world of Cracked. This is one of the most popular websites that pay you for writing on our list.
What To Write About : Articles About Great Photography How Much Can You Make : Likely Around $50, not listed Monthly Visitors (SimilarWeb) : 151.96K monthly visitors How To Become A Writer : Sign Up Here This is a really open category, photography. Everyone has tried photography at some point in their life. It’s pretty easy to point and click to great a great image. Either to sell via stock photography , share with your friends or hang up in a gallery. The point is, most people have a photography lesson learned or story to share and Photodoto is the perfect place for topics such as Photography Inspiration, Tips, Gear or post-production. Take a shot at this website to write a guest post, they seem to be very excited to hear about pitch ideas.
The Dollar Stretcher
What To Write About : Anything to help people save time and money (stretch your dollar) How Much Can You Make : $0.10 per word (Most articles 500-700 words) Monthly Visitors (SimilarWeb) : 151.96K monthly visitors How To Become A Writer : Sign Up Here Now, this is a site we can get behind, another personal finance website! If you have some great ways to save money/time this is the place but keep in mind, The Dollar Stretcher has been in circulation since January 1998. They have TONS of articles on how to save money so if you’re going to pitch them you need to be creative, inventive and very specific. They ask you don’t pitch them “ 7 ways to save on groceries “, but rather “7 ways to save money on ground beef”. If you email them your pitch and don’t hear anything, they likely already have similar content and didn’t bother responding. Try pitching again being more creative, everyone does something cool to save money. It’s a great way to get paid to write articles if you’re able to niche down into specific money saving ideas.
What To Write About : DIY Home Improvement / Interior Design Projects How Much Can You Make : Likely Around $50, you set your price. Monthly Visitors (SimilarWeb) : 271.60K monthly visitors How To Become A Writer : Sign Up Here Yay I’ve been looking for a good DIY site where I can get paid to write articles. Curby started as one man’s journey doing home improvement projects and grew into a vibrate community of 271 thousand visits a month focusing on cool home improvement and interior design projects inspiring people. Now they’re one of the top websites that pay you for writing about home improvement projects. If you have a home improvement project that all your friends just rave about, consider pitching Curby to see if it’s a good idea for their site and get paid!
What To Write About : Life of a Pet Owner (tips, hacks, pet stories, etc.) How Much Can You Make : $75 per article Monthly Visitors (SimilarWeb) : less than 10K monthly visitors How To Become A Writer : Sign Up Here Many websites that pay writers are related to web development or travel so it’s great to see sites like this that pay for articles that most people have experience with, like pets. This site focuses on connecting pet owners through their site and social media. More importantly, they help animal shelters and rescues connect with a wide range of pet owners for possible adoption. Blog Paws really tries to capture the reality of life with pets and can use writers that can help others navigate that world. If you’re a pet owner that can’t stop talking about how great it is to be a pet owner, this may be a perfect place to get paid to write articles on our list of websites that pay you for writing in 2018.
Consider Writing For Your Own Blog
Writing for others is a quick way to get paid writing and build up your own portfolio. However, you’re working for other people and making THEM money. Consider using our guide to Starting Your Own Blog That Makes Money on Day 1 ! This is a nice alternative utilizing your writing creativity. Having your own website allows you to display a portfolio of your writing work and earn money for yourself from the awesome content you create!
Get Paid To Write Articles – Our Thoughts
Hope you like our blueprint for starting to get paid to write articles! We absolutely love websites that pay you for writing, helping fellow freelance writers and side-hustlers. While writing this and looking at the criteria these websites are looking for in contributing writers, it’s actually a really easy way to earn extra money . Most of these websites paying between $50 – $150 per article even for beginners, you could write an article every day for a month (30 days) and make $3,000.
Wallet Squirrel is a personal finance blog by best friends Andrew & Adam on how money works, building side-hustles, and the benefits of cleverly investing the profits. Featured on MSN Money, AOL Finance, and more!
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This is a very beautiful thing to know that money is everywhere online. In fact, content is and always will be king on the world wide web. Thank you for sharing this beautiful information with us. DrewryNewsNetwork is in your corner as a solid supporter of WalletSquirrel! 🙂
I had to double back to this post and say that I never knew Smithsonian paid everyday people to write content for them. I’m completely blindsided knowing this now. I’m wondering how many links are you allowed to include in a Smithsonian post linking back to your blog or website before submitting content to them.
They would not only be excellent for promoting WalletSquirrel, but also help improve your long term SEO and side hustle income potential.
Wow, thanks for doing all the dirty work and getting this awesome list out there for us! I can’t wait to dig into some of these!
Good morning Andrew and Adam,
This is beautiful news to know that websites pay writers for organic content marketing. This goes to show that there’s more money online in job security then traditionally working for the man on a regular day job in America. You gotta invest in yourself I tell people instead of making your employer rich without a pay raise!
Heya exceptional blog! Does running a blog like this take a large amount of work? I’ve no expertise in computer programming but I was hoping to start my own blog in the near future. Anyhow, should you have any ideas or techniques for new blog owners please share. I understand this is off subject nevertheless I simply had to ask. Cheers!
Hi Rosalyn! It really doesn’t cost much to run a blog. We share all our blog costs in our monthly reports and provide screenshots on how to start a blog . Let me know if you have any other questions!
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- Content Writing for Law Firms: Writing the Perfect Legal Article
Law firms are undergoing a much needed digital revolution as the impact of Covid-19 draws attention to just how important content writing for law firms is when it comes to generating new clients.
However, as more and more law firms wake up to the realisation that high quality content is key to building an online audience, competition also increases. This is leading many law firms to wonder what they need to do to create legal articles that stand out and deliver results.
In this article, we’ll explore why content marketing is so important, how to come up with great article ideas and the tips and tricks you can follow to write the perfect content for your law firm.
Article Contents Why Is Legal Content Important (Key Statistics) Choosing A Legal Topic To Write About Recruiting Your Best Legal Writer Practical Tips For Writing Legal Marketing Articles What To Do After Publication Conclusion
Why Is Legal Content Important (Key Statistics)
If you’re reading this blog, it’s likely that you already believe that writing good articles for your law firm’s website is important. However, what may be less clear is exactly why it is so important.
The reality is that, in digital marketing, a lot of businesses only do something because a bigger competitor is already doing it. This is particularly the case in social media, where I’ve lost count of the number of firms that have come to us asking for a social media strategy but are unable to tell us exactly why they want one.
Alternatively, you may be considering investing time or money in creating online articles or blogs because your firm is becoming more digital as a result of COVID-19 and hey, what kind of digital company doesn’t have a blog?
Deciding to start writing legal articles for your website because someone else is doing it or because you think it’s the done thing is a bad idea. So, if you’re in that space where you’re not exactly sure why you need to be creating digital content for your law firm, here are some stats to put your mind at ease.
59% of people look for a lawyer on their own. [ Clio ]
Referrals have historically been the way most people begin their search for a law firm, but that doesn’t mean it’s the only way. In 2017, research showed that 37% of people use an online search engine (like Google) to find a lawyer. By 2019, the percentage of people that looked for a lawyer on their own had shot up to 59%. And that’s before Covid kicked off, so imagine what that number looks like now.
43% of people use Google to research law firms. [ Martindale-Avvo ]
If you still think referrals are your only way forward, this 2019 study throws cold water on that idea, highlighting that 46% of people who receive a referral still went on to conduct their own online research. It also found that Google was one of the top channels used to conduct online research at 43%. Creating content is a tried and tested way of generating more traffic through Google.
70% of people want to understand the legal process. [ Clio ]
If you’re relying on dazzling your leads with big legal words so they’ll hire you, I’m afraid you’re in for a harsh lesson. Although demonstrating expertise is valuable, it’s even more important that your website visitors understand exactly what to expect from the legal process. Legal articles and blogs provide the ideal way to make complex legal concepts and processes easy to understand.
What Do These Statistics Mean?
These are only three stats that look at how people with legal needs are finding law firms. If you have 15 minutes to kill, I’m sure you could find a lot more. To be honest, though, these three statistics tell the whole story. They illustrate that:
- The number of people doing their own research into legal processes and law firms is growing. At the same time, while still important, the reliance on referrals is shrinking.
- When people are conducting their own research, Google (and wider search engines) stands out as the top digital channel for finding information.
- Online users are looking for information that helps them understand their legal need and the process that a law firm could undertake to help them.
Each one of those points is something content marketing is designed to tackle. Not only does regularly writing articles and blogs help you generate rankings and traffic on Google, but it’s also the perfect medium to deliver valuable information to your users. That’s why content marketing and law firms make such a pretty couple.
Choosing A Legal Topic To Write About
Now, I understand that, if you’re reading a blog about writing a blog, you might want to jump straight to the information about writing. I mean, chances are you already know what you want to talk about, right?
Well, slow down a moment because I know from experience that your first idea isn’t always your best. If I may, let me indulge in a little reminiscence – it’s not about a law firm, but bare (bear? I can never remember which one is right) with me.
Bored of my anecdote before it’s even started? Click here to skip to practical tips on choosing a strong topic for your legal marketing articles.
Back when I was a bright-eyed and bushy-tailed marketer, I decided that I wanted my own blog. Since I was learning a lot about what not to do, I thought I could write some pretty engaging stuff about some of the mistakes I made and the pitfalls I fell into (there were a lot). It’s a pretty solid concept with a clear audience.
The other thing I wanted to do with this site was to practice my keyword research. So when I started writing articles, I planned what I’d produce around keywords with different levels of competition. I wanted to see how far good content could take a brand new website and what I could produce in the way of Google rankings. I also obviously didn’t have enough stuff to do on weekends.
Cut forward a month or so and I started to see a few rankings, one of which was on the second page. I returned to this blog and added another thousand plus words. What happened? I made it onto the first page. Considering my website was brand new, had no investment and was really pretty amateur, I was really happy. I’d even go so far as to say I was stoked (which is a word I have never used and hope to never use again).
The problem, I later came to realise, was the keyword I’d managed to rank for was totally irrelevant to my audience. I can’t remember exactly what it was, but it had something to do with some extremely niche keyword research software.
What this anecdote is designed to demonstrate is the fact that it’s really easy to forget why you’re writing articles, in short, the goal you’re trying to achieve. In my case, I wasted hours writing a blog that none of my audience would ever read – I’d hate to see the same thing happen to you.
If your goal is to generate website visitors from Google, then at least a portion of your topics need to be broad enough that they can rank for relevant keywords. If you want to build a relationship with your reader, then you need to pick article topics that can be simplified to a point where they are understandable but still valuable.
Don’t assume that your first article idea is your best idea. That’s a surefire way to waste a lot of time writing content that you’ll later look back and hate (again, a lesson I learned the hard way). Instead ask yourself these questions.
5 Questions To Ask Before You Start Writing Your Blog
1. do you know who you’re writing for.
While this may seem obvious, not knowing who your audience is is an all too common issue. This is because most businesses define their buyers by the product they purchase. In legal, that translates to “we’re a family firm, so our readers are people that need a family law firm”.
Not only is that incredibly vague and unhelpful, but it can easily lead you in the wrong direction. If the majority of your clients are stay at home mothers, the content you write needs to target them, not high-flying businessmen, because they’ll have a very specific set of problems and concerns your content needs to speak to.
This is called developing a buyer persona, which you can read about more here .
2. Are you addressing a problem your readers face?
If you do know who your readers are, your next step is to confirm your topic speaks to one of their challenges. Again, this may seem obvious, but that’s because most law firms only scratch the surface.
To continue with our previous example, you may think that a stay at home mom will want to know about legal costs because she doesn’t have her own income. This is true, but it’s what we’d call decision-based content, in that it’s only relevant to people who are ready to speak to a law firm.
Awareness and consideration-based content looks at your audience’s challenges far earlier, potentially before our stay at home mom even knows she wants a divorce. Exploring some personal topics like how you check if your partner is hiding assets or what to do during a trial separation can be a great way to build trust with your readers.
This is called the buyer’s journey, which you can read about more here .
3. Can you deliver practical value?
This should be obvious but it’s not so let’s just race through it. If you don’t think that you can provide any practical value to your reader then don’t bother writing the article.
Too many law firms write the same blog over and over again. You know the one, where they pick an area of law, say it’s really complex and tell you to call them.
I appreciate that you can’t give actual legal advice and have to include a few disclaimers, but at the very least reward people for taking the time to read your article. Make sure they gain genuine insights into a topic and are given practical steps they can take to improve their situation.
4. Is your content timely or evergreen?
This point has less to do with your individual article and more how it fits into your overall content strategy. In all likelihood, the article you write will either be timely or evergreen.
Timely content is stuff that is very relevant now, but will quickly go out of date. It’s great when you already have a digital audience that you want to wow with some very up to date insights. A lot of law firms attempt this by writing articles on recent case law, but for most this just ends up in a sea of articles that say very similar things. If you want to write timely articles, try looking at regular news stories with a legal focus.
Evergreen content is the opposite. It tends to cover topics that will be relevant for a long time. This is what most law firms without much of a web presence write because it’s better for ranking for keywords and generating traffic. The drawback is that evergreen content can often be more generic, which brings us onto the next question.
5. Can you make your content unique?
Before we look at uniqueness, let me just quickly contradict what I’m about to say. There is a time and a place for generic content. You might find a saturated topic and say “I’m going to write about this topic better than anyone else”. That’s a legitimate strategy and if it works, it can generate a lot of traffic for you. In general, though, you’re more likely to have success if you have your own spin.
Most people who research on Google skim articles (more on this later) which means they can visit a lot of websites in a relatively short amount of time. If you don’t have any way to stand out, it’s unlikely that readers will engage with the rest of your site and, ultimately, give you work. That’s why video marketing is all the rage, it’s one way to grab attention.
There’s a lot of other ways to make yourself unique, though. It could be your topic choice, your tone or the sheer amount of valuable information you’re willing to give away.
Recruiting Your Best Legal Writer
Who you choose to write your legal content can have a major impact on the success of your content marketing efforts. Usually, your options for writers are as follows:
- Internal marketing personnel
- Legal personnel, such as fee-earners or consultants
- External marketing personnel
Let’s explore the pros and cons of each.
Internal Marketing Personnel
When law firms start thinking about writing regular legal articles or blogs, a lot plan to use an internal marketing professional, since, on paper, it’s the cheapest option. I actually agree. In fact, I’d go one step further and say it’s not just the cheapest option but it’s the most cost-effective option and trust me, in marketing parlance, that’s about the biggest compliment you can give.
The problem, though, is that the perception of how easy these articles are to write is so wildly off, that internal marketers are often given the task of writing articles without anywhere near enough time or support.
Plus, according to a 2019 survey, only 47% of law firms actually have a marketing budget (okay, confession time, that’s an American study but, honestly, I don’t think we’re any better over here). A lot of law firms have quite an ad hoc approach to marketing and priorities quickly change.
Writing articles and content marketing needs consistency to work, so, while internal marketing personnel are, in theory, the best choice, a lot of law firms simply don’t have the structures in place to let them be successful.
The final point I’d make is one about law firm culture, so only you can judge whether this applies to you. The way a lot of firms are structured is with individual departments run by very experienced folk who know a lot about the law and nothing about writing marketing content, which, I suppose, is fair enough.
The problems arise when key figures within the firm never buy into the idea of someone writing legal articles without a law degree and even actively look for issues to prove it won’t work (it totally will). This is one reason why there are marketing professionals working in law firms across the country that want nothing to do with writing legal content. They’re too concerned that it’ll be immediately shot down.
A lot of lawyers don’t have this view, but if you think you have people in your firm that won’t get on board with articles unless they’re written by them, you need to tackle this before you roll out the content waggon.
Where a law firm doesn’t have its own marketing team or isn’t confident that its team can write legal content, they often turn to their own experts. Again, this is a pretty logical choice. You can be confident that the article produced will be factually correct, which means it won’t need much editing and is unlikely to create too much additional work.
The problem I see with using actual legal professionals to write your content is twofold.
Firstly, lawyers have a much higher billable rate than content writers (unfortunately for me). That means you’re massively overpaying for your content. Now, of course this isn’t really the case, because they (usually) work for the firm but this plan only works when your fee-earners have spare time.
As soon as their casework increases, their capacity for producing marketing articles plummets. This means that you never get any consistency in your content production, which isn’t a good thing if content marketing is one of your strategies for increasing revenue. We call this the legal content bottleneck.
Secondly, the unfortunate truth is that a lot of legal marketing content written by lawyers isn’t that good. Of course, the knowledge of the law is there, but often it lacks the structure or tone required to be truly engaging. While it’s not always the case, lawyers often write for lawyers, which is great if your audience are lawyers, but less useful otherwise.
There are other reasons I could look at about why legal professionals aren’t great at writing marketing content, but since the person reading this probably is one, I’ll leave it there.
External Marketing Personnel
Okay, I know this is the point where you’re expecting the big pitch, so let’s start with the negatives. Outsourcing your content writing and wider marketing efforts is an additional expense. I’d argue that keeping it in house is also an expense because time is money, but I get it, outsourcing adds another number into the cost column.
You also don’t know what you’re getting when you outsource. I’m the first person to admit the digital marketing industry has an issue with it’s lack of accreditations or regulations (in that there are none). Marketing spend represents a big outlay for any law firm, so you want some measure of assurance that you’re going to get something back for your money.
This is actually where the benefits of outsourcing your content to an agency (or freelancer) begin. The first thing an external marketing expert should do is give you an idea of what to expect out of your content marketing. Every business wants their marketing to produce revenue but for some law firms, that’s not going to be on the cards for a while if your only activity is organic content writing.
Don’t get me wrong, organic marketing is the most cost-effective way of generating leads, but not from day one. It’s a methodology that the biggest law firms have used as one of their foundations for success but it’s also a practice that rewards time consistency.
By reviewing the unique digital make up of your business, a good content marketer should be able to give you an idea of what results to expect in the first year. Then it’s up to you to decide if the long-term benefits are worth the investment.
The other reason to consider outsourcing is if you don’t have the technical expertise to plan, put together and evaluate your legal articles or blogs. Most people think of writing as an art, but in this context it’s really more of a science. This is most obvious when looking at search engine optimisation.
It’s true that you can hire your own copywriter, but the cost of doing so quickly grows when you consider the technical marketing knowledge and experience of writing for legal they need. In many cases, the best option is to outsource.
Practical Tips For Writing Legal Marketing Articles
You made it. You’ve got to the part of the blog that actually provides tips on how to write great legal marketing articles. Well done.
Hopefully you thought long and hard about the topics you want to tackle in your articles. You know who you’re writing for, are prepared to address their challenges and provide practical value and have worked out what will make your content unique.
If you’re planning to write content yourself, read on. If you have an internal team that’s going to be doing the writing for you, still read on but send them this article as well (and this one , and this one ). If you’re outsourcing your content writing to someone that isn’t Strawberry Forge, feel free to use tips below to test their metal.
Conducting Keyword Research
At Strawberry Forge, once we have an idea for a blog, our next step is always keyword research. If you’re not sure what a keyword is, it’s simply the term a person types into a search engine like Google.
That means anything can technically be a keyword but, in reality, people use a consistent set of search terms, aka keywords. Software exists to highlight what those keywords are, so you can understand exactly what your target audience is typing into Google (or other search platforms) and create content tailored to these topics.
Do you need to conduct keyword research?
I want to be very clear that keyword research is not inherintly necessary for successful content marketing. In fact, I have no doubt that a lot of law firms have seen great results from writing articles without first conducting keyword research.
However, content marketing takes a long time to deliver results for most law firms. For firms that have never really invested in their digital presence, it can take years to start generating clients solely from article writing or blogging. That’s why content marketing takes a lot of patience and a little bit of faith.
By conducting keyword research, you’re more likely to create content that ranks on Google and delivers results quicker. By identifying and tracking keywords, you can also get a better idea of whether your content marketing is working – the more keywords your ranking for and the higher your rankings, the better your content marketing strategy is performing.
So, if you have total faith in content marketing and are ready to invest in it for months and years without questioning whether it’s working, then by all means, give conducting keyword research a miss. If, on the other hand, you’re like the rest of us and want some assurance that your article writing is worth something, keyword research is a must.
Tips for finding the best keywords
Being a great keyword researcher is something that takes experience, that is why many law firms choose to outsource their content writing if they don’t have the required skill set in house. That said, if you’re determined to conduct your own research, here are our top tips:
- Get some software: Keyword research is impossible without software to show you your options. Popular softwares are SEMrush (our personal favourite), Moz or Ahrefs but these all have a cost. If you want to conduct keyword research on a tight budget, consider using Google’s Keyword Planner tool – it’s designed for paid advertising but can still deliver some great insights.
- Know your domain authority (DA): DA is the primary metric used to determine what you can and can’t rank for. Use one of the tools mentioned above to get a sense of our DA before you start looking for keywords – the bigger the better.
- Start with small volumes: Your keyword tool will estimate how many times that keyword is used each month (pretty cool) and you may be tempted to target some big numbers. Remember, the larger the keyword volume, the tougher the competition for rankings so start with low volume keywords instead. It’s better to rank for a small keyword, than none at all.
- Look for long-tail variations: Long-tail keywords are terms that include more words, let’s say four plus. These typically have lower volumes, but are also easier to rank for because they are more niche.
- Look for questions: Sometimes you can make article writing easy by finding a ready-made title in your keyword research. Look for keywords that are also questions, they’re usually long-tail and often easier to rank for.
- Identify primary and secondary keywords: Don’t just find a primary keyword for your title, also find related keywords that you can include in your subheadings.
General Blog Writing Tips
Start with your title.
Clearly, your title needs to grab the reader’s attention. This is what will determine whether they’ll visit your article from a search engine, social media or other channel. To come up with a good title, use these tips:
- Understand different title types: “list” titles, “how to” title and “question” titles are three common title types that provide different pros and cons. There are loads of other types of title, so learn what you have available to you.
- Demonstrate value: You only have moments to convince your reader that your article can be of use to them. Therefore, you need to be demonstrating what the reader should get out of your article in the title.
- Be honest: People click on clickbait for the great title, but leave because the content of the article doesn’t match what they were promised in the title. Make sure you don’t oversell your article in the title and underdeliver on the content.
- Incorporate a keyword: You spent all that time finding a great keyword, so make sure you use it. Including a keyword in your title is great for SEO and a good way of making sure your title aligns with the needs and challenges of your target audience.
- Use negative titles sparingly: A negative title can be a great way of creating a sense of urgency and getting your article written. Just be careful not to use this tactic everytime, overwise your blog feed may appear cynical and depressing.
Don’t be dense
It doesn’t matter how much time and effort you put into crafting a beautiful piece of writing, it’s not going to stop a large number of your website users skim-reading it. This is the way most people absorb online content and can result in multiple eye movement patterns, the F-shaped pattern being one of the most common.
Patterns like the one above are bad for business, as they mean your readers miss important pieces of information in your content, meaning your article delivers less value. Still, while you can’t control how users read your content, you can minimise the damage caused by skim reading. Here’s how:
- Include key information in your first two paragraphs: It’s likely that your readers will actually read the first couple of paragraphs of your article, so include the key points you want to make there.
- Use subheadings: Break up your content with subheadings that draw attention and clearly signpost what that section of your article is about. Where possible, include the most important elements of your subheading within the first few words.
- Avoid large clumps of text: You may be used to writing large paragraphs during the rest of your dat, but when it comes to marketing articles, keep your paragraphs short (max two or three sentences)
- Include different types of content: Bullet point lists, imagery, videos, pullout quotes and infographics are all different ways of delivering ideas that draw attention and keep your content from looking stale.
- Use simple language and cut irrelevant content: Don’t over complicate your topic to try and sound intelligent. If your article starts to sound like a piece of academic writing, it’s not going to work for marketing purposes.
Write longer Content
Although a lot is said about the short attention spans of modern digital audiences, you should let that influence the length of your article content. In legal, taking the time to explore a concept in depth goes a long way to building trust with your audience, so we recommend every article you write for marketing purposes is at least a thousand words. Other benefits of longer content include:
- Better rankability: As competition for keyword rankings increase, search engines like Google are prioritising longer content. The graph above from a study by SerpIQ demonstrates just how much of an impact length has.
- Increased dwell time: Dwell time is the amount of time a user spends on your website. It’s also a key ranking factor as it highlights to Google whether your website is worth spending time on. The longer the content, the longer the dwell time.
- More backlinks: Backlinks are a key way of increasing your domain authority, so it’s in your interest to gather as many as possible. The above graph from HubSpot shows how content length and backlinks are linked.
- Social sharing: If you want your content to make a splash on social then you need to care about writing longer pieces. This study from Niel Patel’s Quicksprout found a clear link between content length and social shares.
Although longer content has more value. Be sure you’re not just including filler words to bump the word count. Write longer content but make sure each part is still to the point and valuable.
Optimise for SEO
You need to optimise your blog for search engines. If you’ve researched specific keywords, it’s time to use them. If you haven’t conducted keyword research, think about the search term you’d like users to Google to find your article – that’s your keyword.
Below is a list of all the different elements of your blog you’ll need to optimise.
- Meta title: This is the title that Google will read, so make sure you include your keyword. You should always try to use the exact keyword, which means no reordering or the words or tweaking the grammar. If you do, you’ll be targeting a new keyword. Also, keep your title to around 65 characters or less, otherwise Google may cut off the end, which is just a waste of words.
- URL: Probably the most important element of your article that you need to optimise. Again include the exact keyword, but feel free to remove filler words in the rest of the url. The most important thing is to keep your url simple enough for a user to understand.
- Meta description: Although including a keyword in a meta description doesn’t impact rankability, it’s still important for optimising your article, as including a keyword may make your article more appealing to search engine users.
- Article Title: In some cases, your CMS may allow you to set one title for Google and one for the article page itself. You may change the title on the latter if you want it to be a bit longer but don’t make it drastically different – you don’t want users to think they’ve ended up on the wrong page. Make sure your title is enclosed in H1 tags (and is the only one.)
- Subtitles: Subtitles are a great opportunity to include some of your secondary keywords. Just be sure your subtitles are enclosed in H tags (2-6), instead of just being larger/bolder versions of your paragraph text.
- Opening: As we mentioned, it’s critical that you include your key points in the opening of your article. It’s also worth including your keyword in the opening couple of sentences.
- Internal links: Internal linking is often forgotten about, but is important for allowing search engines to see how your article relates to other content on your site. Include links within your article to related blogs or relevant pages such as service pages.
- Image alt-tags: Where you include images in your content, you need to set your alt-tags (also known as alt-text) when you upload them to your CMS so Google knows what they are. A good alt-tag should describe the image. If possible, it’s also great to include your target keyword, but not unless it relates to the image.
- Don’t keyword stuff: We’ve spoken a lot about where to include your keyword, so you might be thinking it has to be everywhere. In fact, outside of the sections highlighted, you don’t want to be overusing your keyword, as this can damage the readability of your article. For the bulk of your content only use your keyword with the opportunity to do so comes naturally and don’t worry about using the exact wording.
Optimise for conversion
The discussion about the benefits of content writing for law firms is often around generating more traffic to your website. This is undoubtedly true, but it’s worth remembering that your marketing should also be built to deliver leads.
For that reason, part of writing the perfect legal article is ensuring it is optimised for conversion. This means the people who read your article have a higher chance of viewing more pages on your website, submitting on a form or picking up the phone to call you. You can improve the conversion rate of your blogs and articles in a few ways.
- Include internal links: We touched on internal linking earlier, but suffice to say that it’s just as important for CRO (conversion rate optimisation) as it is for SEO.
- Add CTAs: CTA stands for call to action, and refers to anything that prompts your website users to make an action. CTAs are usually found in button format, but are particularly effective on blogs when used as a clickable image that directs users to a conversion point. Below is an example of a picture CTA.
- Add a sidebar: Having a sidebar on your blog gives you another area to include useful links, forms or contact information. Make your sidebar sticky and you can ensure key information is always obvious while your users read your article.
What To Do After Publication
Promoting your content: putting the marketing in content marketer.
Once you’ve published your content on your website, you may think that’s job done. Unfortunately, you’re not quite finished yet.
Unless your law firm already has a significant digital audience, your fantastic new legal article is unlikely to generate much attention without a little help. It may be months before it ranks for it’s target keyword and even if it does, one article in isolation is unlikely to generate enough website visitors to justify the investment.
So, if you really want your article to be seen, you need to think about what you can do to generate an audience. Here are a few ideas:
- Leverage it on company social media accounts: Every time you write an article, create a series of social media posts that promote it. We recommend writing three posts for each platform you use, allowing you to share it on the day of publication and again a week and then a month afterwards.
- Share on personal social media: many law firms have few followers of their company accounts, yet their individual staff have massive networks on sites like LinkedIn. Ask these staff to share blog leveraging posts to increase reach.
- Create an email newsletter: If you have a database of contacts that is GDPR friendly, create a regular newsletter showcasing your latest articles. These are often simple to set up depending on the software you use.
- Engage experts and influencers in the article: It’s hard to get an industry expert or influencer to share your content if there’s no benefit to them. Instead, when writing your article, reach out to experts for quotes or contributions. They’ll then be keen to share your article with their audience once it’s been published.
- Engage with the legal community: There are countless law-specific forums or sites that promote discussion. These can be great platforms to share your articles and create a new audience. Sites like Quora, Yahoo Questions or Reddit are the perfect place to start.
- Create paid ads: I offer this suggestion hesitantly, as you only want to use paid advertising to promote an article if you have a clear strategy on how you’re going to turn your readers into paying customers. Still, if you want eyes on your article quickly and have the budget, advertising can be a good way to go.
Evaluating Legal Marketing Article Success: Key Metrics To Monitor
In content marketing, consistency is everything. For that reason, you dedicate all of your writing time to creating new content.
Ensuring consistency is important, but at the same time, you should forget to review what came before and evaluate how successful your previous articles have been.
By doing so, you’ll be able to spot what does and doesn’t work for future articles, as well as identify which topics resonated best with your audience, so you can return to them again.
Of course, evaluating success will mean different things to different law firms. Some may be blogging to generate clients and revenue, while others may be more focused on promoting brand awareness.
However, whatever your specific goal, below are some key metrics you should be tracking for your articles.
Users (Google Analytics)
After three to six months, ensure you take a look at how many users have visited your article. Once you have that number, check when those users viewed your article. Did they all appear in the first month? Has there been a steady stream over users?
The ideal scenario is a growing number of users each month. Assuming you’re not still actively prompting the article, this will indicate the blog is generating its own traffic.
Organic users (Google Analytics)
Like the point above, check the number of organic users the blog has generated. Does the trend in organic users match the trend in total users? If it does, your blog is generating most of its traffic organically, a good sign that your content marketing strategy is working.
User behaviour (Google Analytics)
While reviewing your article in Google Analytics, pay close attention to user behaviour metrics such as bounce rate, pages per session, session duration and exit rate.
A high bounce or exit rate coupled with low pages per session and session durations will indicate that your content is not working for your users. You may want to return to this article and improve it.
Keyword Rankings (keyword research software, eg. SEMrush)
Depending on your keyword research software, you should be able to review your articles with regards to how many keywords they’re ranking for and what position those rankings are in.
Look first for your primary keyword, as this is the one you’ll want to evaluate first. Remember, though, a single blog that’s well thought-out and written can rank for hundreds of keywords.
It’s also worth remembering that very little traffic makes it to page two of Google. This study has the number at 11.96%, but I’ve seen other studies estimate lower.
When evaluating your keyword rankings then, look for ones that rank between positions 11 and 20. It’s these rankings that you may want to update your content for to try and push them onto the first page.
When it comes to content writing for law firms, creating the perfect legal article can take a lot of work. However, by following the steps and tips laid out in this blog, you’ll quickly start writing better marketing articles for your law firm.
Of course, time is money, so if you’re not sure you’re ready to invest your time into a legal content marketing strategy, it’s time to speak to an expert.
At Strawberry Forge, we offer a free digital workshop designed to help law firms work out how well they’re performing online. As part of the workshop, we’ll take you through the digital marketing tools available to you, as well as explore your online goals and how you can meet them.
For more information or to book your free digital workshop, click below.
How Important Is Website Design for Solicitors?
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- Who Does Your Web Hosting, Bruh?
How to Bring Legal Marketing into the 21st Century
How Can Digital Marketing Be the Mediator Between Solicitors and Customers?
Can Digital Marketing Help a Law Firm?
Should People Who Aren’t Solicitors Write Legal Content?
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How Much Should You Pay for Legal Content Writing?
Without content, there is no SEO. There is no PPC. There is no social media. There is no email. Without content, there is no marketing. So why is content priced like it’s the cherry on top rather than the whole sundae?
One of the core services we provide at Juris Digital is legal content writing . We employ a team of skilled writers – most of whom are attorneys – and we pay them fairly (well above industry norms).
We invest heavily in content writing because there is no marketing success without high quality content. Period.
Our content writing services are not cheap. We routinely lose out on content business because we don’t race to the bottom on price. (We also often win that business a few months later after time and money have been wasted on low-quality content).
If you are in the market for legal content, you are probably looking for both high quality and a reasonable price. So, how much should you pay for legal content?
Stop thinking about outputs and start thinking about outcomes.
Many content vendors charge based on their output. For example, 5 blog posts, 10 practice area pages, 3,500 words, etc.
These are outputs and they are generally valued in terms of the time associated with their production. So, if 5 blog posts takes 10 hours of labor at 50 dollars per hour, you will be charged $500, $100 per post.
At Juris Digital we price our content writing – and indeed structure our entire content production system – based on outcomes not outputs. Here are some examples of the outcomes we strive for with each piece of content:
- High search rankings for relevant keywords in a reasonable time-frame
- Consistent, meaningful organic search traffic
- Traffic from relevant folks who may well become paying customers
- Enhanced user experience by way of providing accurate, actionable information
Would you spend $1,000 on a single page of content?
Sounds like a lot, eh? If you are thinking only about output, you would balk at spending that kind of money on a single page of website content.
But if you are thinking in terms of outcomes you would ask “what results can I expect a $1,000 page of content to produce?”
And then I might show you this:
The value of the traffic generated by this single piece of content is $155k per month. That means, if you were to run PPC ads to target all of the keywords that bring in traffic for this page, you could expect to spend around $155k per month.
This client paid us $1,000, one time to create this piece of content. He said “I want more construction accident cases; how do I achieve that?”
We said “you need a best-in-class practice area page which is optimized for “construction accident lawyer” keywords in your city, Brooklyn”. We showed him projections of the type of traffic he could expect to generate if he ranked a single page of content for these keywords.
He didn’t hesitate to pay invest $1,000 because he knew he was investing in an outcome – getting more construction accident cases – not paying for outputs.
He paid invested $1,000 and the outcome is that he now gets lots of traffic from folks who have been injured in a construction site accident and need a lawyer.
Do you think he thinks he overpaid?
Our content writing process was created to generate positive outcomes
When you contact most legal content vendors, they will ask you what topics you want and how many words you want each to be.
This is ass-backwards.
Here’s our process:
Step 1: Get to the bottom of what you want to achieve
If you contact us about legal content (or SEO or PPC or website design or anything else we do), we will ask you what outcomes you hope to produce. You might say:
- I want more dog bite injury cases.
- I want to better educate my clients on their rights after an arrest.
- I want to become an authority on partnership disputes.
- I want to bring in clients from a broader geographic area.
Step 2: Use data to inform our content recommendations
Next, we’ll take what you tell us about your desired outcomes (goals) and we will do research in order to make data-informed recommendations for what sort of content will be required to achieve those goals.
One way this commonly plays out is that clients think they need 10 posts per month (indefinitely) to achieve a certain outcome. But our research might indicate that they actually only need to create a handful of posts for a specific topic cluster, each piece being optimized for specific clusters of keywords in order to reach their goals.
In this way, our content process is built to generate positive outcomes, rather than to simply generate output. And while each individual piece of content might cost more with us, we will generally save you money in the long run by making sure that you don’t waste it on content that won’t produce any positive outcomes.
Step 3: Brief creation and handover to writers
Once we have a plan for what content needs to be created and what keywords will be targeted with each, our content managers will create a brief for our writers.
This brief will contain all of the information the writer needs to be successful, not just a title (which is what most content vendors provide to their writers).
Step 4: Writing and editing
Next, the content is written by a writer who is best suited to the topic (ie. we have some writers who have practiced in certain areas of law, and so those folks are specifically chosen for topics within that area.)
Once the content is written, it is edited by one of our professional attorney-editors.
Step 5: Publishing and submitting for indexation
Once the content is approved, we’ll publish it on your website. Since we are SEO pros, we’ll make sure that all crucial SEO elements are properly optimized based on the goals for each piece of content. Once the piece is published we’ll submit it to Google for indexation using Google Search Console.
So by investing in content with us, not only are you getting high quality words on page, you are getting a well formatted, well-optimized published final product that was polished off by an experienced search marketer.
What do you care about – output or outcomes?
If you only care about output – 20 blogs per month – then by all means, find the lowest price and go with God.
But if you care about generating positive outcomes by investing in strategic, best-in-class content for your law firm, let’s talk.
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here we go, starting with 10- articles per week
I am looking for an Online Advertising Agency to help me publish sponsored articles or blog posts on both news websites and influencer blogs. The budget for this project is more than $1000. Requirements: - Experience in online advertising and content publishing - Knowledge of news websites and influencer blogs - Ability to create engaging and high-quality sponsored articles or blog posts - Strong communication and negotiation skills to collaborate with publishers - Familiarity with SEO and digital marketing strategies to maximize the reach and impact of the content. The objective of this exercise: Improving company website domain authority Continuous brand recognition Higher referral traffic to our website, blog, and app listing Positive impact on Google search ranking Im...
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Project Title: Writing articles Word Count: - Each article should be between 500-1000 words Topics: - The articles will be focused on business-related topics Research: - Extensive research is required to gather accurate and up-to-date information for the articles Skills and Experience: - Strong writing skills to create engaging and informative content - In-depth knowledge of business concepts and trends - Ability to conduct thorough research and cite credible sources - Attention to detail to ensure accuracy in the articles - Deadline-oriented to deliver high-quality articles within the specified timeframe
Have you ever dreamed of being a star of film and television? Spent many hours daydreaming of being a superstar singer? How about giving yet another interview to the press as the hottest new reality TV star? If so, that dream might not be as far off as you might think. One of the biggest obstacles that most aspiring actors and actresses face is figuring out how to get sta...opportunities that we have available come direct from the industry professionals themselves. There is a wide range of opportunities available, including all of the following: Acting in Films Roles in TV shows Recording contracts Music video film extras Advertising campaigns Documentarys Performing arts ...and many more. If you think you have what it takes, then contact me. Auditions paid for by...
...over- write for my son's Android-platform smartphone. I want to permanently limit his access to only 5 apps: phonecalls, texts, Google Maps, Uber, and Spotify. Here are the specific requirements for the project: - Limit access to only 5 apps: The software should restrict access to only the mentioned apps and block all other applications. - No password protection feature: I do not require a password protection feature for the settings. - No app usage monitoring feature: I do not want a feature to monitor app usage. Ideal skills and experience for this job: - Android development: The freelancer should have experience in developing software for the Android platform. - App restriction: Knowledge and expertise in restricting access to specific apps on Android devices. - Softwar...
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write a systematic literature review on To address this research question, we extracted articles related to the vision-based hand gesture recognition system from 2014 to 2020 in totality to identify the issues and solutions. inlcude about 100 research papers
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To download Tableau files from Tableau server
...Needed for English to French Translation of Legal Documents Skills and Experience: - Fluent in both English and French - Experience translating legal documents - Attention to detail and accuracy in translation work - Familiarity with legal terminology in both languages - Ability to maintain confidentiality and handle sensitive information Project Details: - The client is seeking a translator to translate legal documents from English to French. - The translation may need to be certified, although the client is unsure at this time. - The content to be translated includes legal documents, which require precision and accuracy in translating legal terminology. - The ideal candidate will have experience translating legal documents and be fami...
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i need you to download and test an android app (not publicly available, still in testing) and write a long , powerful and persuasive sales page for this app that would persuade people to try this awesome app. If interested, please bid with a sample of your sales copywriting skills. NO BIDS FROM INDIA OR PAKISTAN, i am not interested in google 'borrowed' or chatgpt nonsense. I need original human written material. WILL NOT TOLERATE PLAGIARISM OR AI NONSENSE.
Project Title: Pre-Employment Vetting [ Frydek Mistek 1, Czechia ] Description: I am looking for a professional who can assist me in conducting pre-employment vetting for potential employees in Frydek Mistek 1, Czechia. The ideal candidate should have e...have experience in verifying employment history and should be able to perform the vetting process in-person. Specific Requirements: - Verify employment history of potential employees - Conduct in-person vetting process in Frydek Mistek 1, Czechia Ideal Skills and Experience: - Experience in conducting pre-employment vetting - Proficiency in verifying employment history - Familiarity with the legal requirements and procedures for vetting in Frydek Mistek 1, Czechia Project Timeline: The vetting process needs to be completed with...
Looking for a front page website designer to build my website called Leclair Limited Edition "" As per my attached logo image. The main product will be High End handbags, in the same style as Louis Vuitton. The Theme (about us) of the site will be the very old established Leclair famil...same service. This branding of the Leclair Exclusive Limited Edition product, should be impregnated in the site's visual and text. The front page should then be uploaded onto a site called ECWID where my website is being built. Please access the instruction below, for connecting your front page to my website in ECWID.
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I am looking for a freelancer who can help me write a Security Test Plan for my Music Portal project. The scope of the test plan will involve testing the entire music portal for potential security vulnerabilities. Specifically, I want the freelancer to focus on testing the user registration/login functionality of the music portal. This includes ensuring that user credentials are securely stored and that there are no loopholes for unauthorized access. The timeline for completing the security test plan is within 1 week. Ideal skills and experience for this job include: - Experience in writing comprehensive security test plans - Strong understanding of web application security best practices - Familiarity with music portal platforms and their security requirements - Knowledge of c...
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I am looking for a skilled writer who can help me with writing essays for my university admission for an MBA program. The essays should be between 500-750 words each. I have specific prompts provided by the university that need to be addressed in the essays. Additionally, I have specific experiences and skills that I would like to highlight in the essays. Ideal Skills and Experience: - Strong writing skills and experience in writing essays - Familiarity with the MBA application process and requirements - Ability to incorporate specific prompts and experiences/skills into the essays - Attention to detail and ability to meet word count requirements
...statements from these documents. The data being mined is 99% words (some numbers such as settlement figures exist within the statements and these numbers will be mined also). The language/words used are not technical or jargon, it is simple easy to understand “every day” language and statements. I have a classification tree with descriptors and hierarchy rules. I have approx 500 legal documents. The majority are 1 -2 page legal correspondence (PDF), brief Outlook emails (3-5 paragraphs), 2 page court orders (PDF). The document types which are the lengthiest are affidavits (between 2 pages and 90 pages each), and tender bundles or annexures (between 12 pages and 90 pages each). I am looking for an experienced individual capable of completing this task effici...
I need someone who will create blog articles for me using ChatGPT Playground and assistant. - You MUST have access and experience using ChatGPT-4-1106 on - You MUST have experience using sitemaps - You must have experience using WordPress - Must know how to do SEO keyword research I will send you a link to a video that explains the whole process that you will follow to create the blog submissions. Ask me for the link
As discussed, I'll write a 1000-words article in 2 days.
I am in need of assistance in getting approval for my Google AdSense account for my website. Currently, my website is already live with some content and the primary content of my website is blog articles , reviews, and other pieces of content. I have previously applied for AdSense approval but was rejected due to certain issues to do with my website. I am now seeking help in resolving these problems so that I can get approval for my website with AdSense.
I am seeking a skilled freelance journalist to investigate and document the municipal fine system in Sandy Springs, Georgia. The ideal candidate should have a strong background in investigative reporting and an understanding of the legal and administrative aspects of municipal fines. The main objective of this project is to uncover and expose any corruption, irregularities, or inefficiencies in the current system. The journalist will be responsible for attending the municipal hearing and investigate the process as well as conduct interviews with the residents who are fined. This project will require a high level of attention to detail, strong research skills, and the ability to work independently. The journalist will be expected to submit their findings in a comprehensive report/art...
I am looking for a skilled writer to create a series of articles on the subject of technology. The ideal word count for each article is less than 500 words. I have specific points that I would like to be covered in each article. However, I am open to the writer's input and suggestions as well. This project requires someone who is knowledgeable about technology and can write engaging and informative articles within the given word count.
Job Title: Freelance Virtual Assistant for Email and Invoicing Management Overview: We are seeking an experienced and self-motivated freelancer to join our team as a Virtual Assistant. The primary...previous virtual assistance roles. Additionally, provide your availability during 9 am - 5 pm GMT. Note: This role is suited for individuals with experience who can seamlessly integrate this work into their schedule for additional income. The freelance nature of the position allows for flexibility, but commitment and drive are essential for success in this role. The role is ongoing, so you will be paid monthly. As there is no contract, if you lack the quality required, work would promptly cease, hence why an individual with the correct experience, attitude and availability will be expe...
...Business Card for Ontro – AI-Powered Legal Platform Contest Description: Ontro invites talented graphic designers to participate in a contest to create a professional and contemporary business card that embodies the innovative spirit of our AI-powered legal platform. The design should be consistent with the look and feel of our website, , and make a strong, memorable impression on legal professionals. Contest Details: - Your task is to design a business card that reflects the Ontro brand, incorporating our provided images and logos in a visually compelling way. (PLEASE use color scheme and design aesthetics from our website. ) - We encourage creativity and originality while maintaining a professional appearance suitable for the legal industry. - The ...
A resume and cover letter builder website that would also have blog for hosting articles . The site should perform good in core web vitals. It should also be good on user experience part. Examples website:
We are in need of a skilled developer to integrate Chatbase chatbot data into our admin dashboard using the Chatbase API. I have the source file of the admin dashboard template at and I also have a paid account at that gives me access to the API. From within my account, I am able to create multiple chatbots for my clients. I cannot give my clients access to my Chatbase account since there are multiple chatbots for many clients under one account. Each chatbot has a unique ID number. So, I want to install a dashboard for each chatbot I create, using the template at the admin dashboard we have at
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- Get Paid to Write Articles: The Freelancer’s Ultimate Guide
Table of contents: How to Get Paid A Lot to Write an Article
1. find good markets, a note about essays, what can i write about, 2. study your targets, verify freelance opportunities, identify best-fit departments, check out the pub’s media guide, 3. generate ideas, 4. find your hook, tips for identifying a news hook, a note about magazine timelines, 5. research the facts, use primary sources, 6. do quick pre-interviews, a note about email ‘interviews’, 7. create a headline, 8. write a query, publication query template, 9. write more queries, 10. get an assignment and contract, 11. finish your interviews, think like an editor, a note about recording, 12. organize your notes, 13. write your article, the ‘nut graf’, the conclusion, 14. boil it down (editing), the road to article greatness, final read-thru tips, 15. one last fact-check…, 16. file your article, 17. respond to editor feedback, 18. finalize and invoice, how to write an article — your way.
Tired of article writing jobs that pay a big $50? There’s a ton of ‘online content’ work out there that doesn’t pay much. Maybe it’s time to move up and learn how to write an article and, more importantly, how to get paid to write articles.
And when I say that, I don’t mean a $75 article — I mean the type of article that pays real money. $1-a-word-and-up land.
If that interests you, you’re in the right place to learn how to get paid to write articles at top rates.
After offering article-writing tips for over a decade, I decided it would be useful to organize all the information into one, big ultimate guide that shows you exactly how to get paid to write articles at rates you deserve.
Many freelance writers do article-prep steps out of order or skip some steps entirely, with poor results. Following this step-by-step guide will make it easier for you to move up, write in-depth, reported articles faster, and sell to better-paying article markets.
Ready to learn how to write an article that pays? Then let’s go!
- Find good markets
- Study your targets
- Generate ideas
- Research the facts
- Do quick pre-interviews
- Create a headline
- Write a query
- Write more queries
- Get an assignment and contract
- Finish your interviews
- Organize your notes
- Write your article
- Boil it down (editing)
- One last fact check…
- File your article
- Respond to editor feedback
- Finalize and invoice
Do you do this? You get an idea for an article, and you just write it up. Then, you start looking around for a magazine or website that might publish it and pay you a chunk.
But you discover no such market can be found. Even if it could, many publications pay less for pre-written material. Their editors want to weigh in before you write!
Instead, start your article-writing journey by building a list of well-paid publications or websites where you’d like to see your byline. Stop bothering with local pubs that pay $75 for a feature story!
Here are some places to find markets where you can get paid to write articles at a much higher rate:
- Join the Freelance Writers Den. Ok, shameless plug, but if you want to get paid to write articles, the Freelance Writers Den is a fantastic place to start. Not only does the Den have a 100s of members that refer each other lots of high-paying opportunities, but you also get access to 100s of hours of training materials, a 24/7 forum where you can network with other writers, and so many other great resources that will help you get paid more as a writer.
- Use Writer’s Market. One of my favorite shortcuts is to buy the most recent-year copy of Writer’s Market — with online support. Online, you can set their online search tool to quickly show you only the highest-paying markets.
- Check WhoPaysWriters for intel on which magazines are paying well, or search up the many available lists of good-paying markets compiled online.
- Browse our market lists. our monster list of over 200 paying markets Each month, we publish a new list of markets paying writers good many to write articles. You can get started by checking out .
- Find trade and company magazines. If you’re unaware of the world beyond consumer newsstand magazines, broaden your horizons to include trade publications and company magazines (this latter category includes the airlines’ in-flight magazines). These latter two categories tend to pay well and offer reliable work, once you get in their writer stable.
- Write for businesses. Finally, consider writing articles directly for companies. Many businesses create article content for their own websites, or are looking to get an article ghostwritten for their CEO and published in a consumer or trade magazine (known as a ‘placed’ or advertorial article). Rates for placed articles are often $1,000 or more.
If you are thinking about writing personal-essay articles, bad news: Good pay is very rare (this list of paying essay markets gives you a taste of the low rates).
For purposes of this ultimate guide, when I say ‘write an article,’ what I mean is a nonfiction, reported article. Not a personal essay or opinion piece.
Good-paying essay markets are few and highly competitive. The odds you could earn regularly this way are low.
The good money is in reported nonfiction articles, and that’s what this guide is about.
One more quick note about ‘qualifications’ or certifications you might think you need, to write on a topic. None are required .
If you have an interest and willingness to learn about a topic, you can interview experts and learn the industry. I’m a college dropout and have written for top-drawer magazines and websites in real estate, legal, insurance, finance, and other niches. Learned it all on the job, and you can, too.
Once you’ve located some publications or sites that offer serious money for topics you can write about, you’re ready for the next step.
Maybe you’ve read your target magazines before, maybe not. Now, read them as a writer trying to crack that market, and ask yourself:
- What topics do they cover?
- What seems popular?
- What have they already written about?
Most importantly, match bylines to the masthead to discover which parts of the publication appear to use freelance writers. No point pitching to a column that’s authored by the same staffer every edition.
Most publications have departments — short, up-front columns, often with topics they do each issue, followed by space for longer feature pieces. These short ‘front of book’ pieces are often a great place for freelance writers to break in at better magazines.
Also, look online for their advertiser’s guide or media guide. It will have info on the reader demographics and give you insight into who the readers are and what topics are of top interest.
Once you have a strong sense of who reads that outlet and what they publish articles on, you’re ready to develop your idea.
Note: That idea should not be to write another article on a topic the publication covered recently. Likely, they’re done with that now. You’ll need something new.
If you want to get paid to write articles and make a consistent living at it, you’re going to need a lot of sharp article ideas. I know many freelance writers who’re in denial about this, and they sit around hoping some wonderful editor will assign them topics monthly.
Changes in publishing mean fewer editors on staff, less of an editorial brain-trust in-house, and more assignments going to freelance writers to bring their own ideas.
A really strong article idea is your golden ticket in the door of better-paid article markets.
Commit to becoming an idea machine. Consider it a hobby. See how many pieces of information you can collect that could be spun into story ideas.
Here are some ways to troll for ideas:
- Set up Google alerts on your chosen topics
- Read press releases on PR Web
- Read competing publications to your target
- Subscribe to blogs and ‘push’ news services on the topic
- Read local publications for ideas you could pitch nationally
- Read industry trade magazines for ideas you could pitch to mainstream consumer mags, and vice versa
- Check relevant social-media hashtags or aggregator sites such as Reddit for trends
- Listen to relevant podcasts for ideas and sources
- Attend conferences
- Interview experts
- Eavesdrop on conversations
Once you’ve gathered some seeds of ideas, you need to figure out how to take these news nuggets and spin them into article ideas you can pitch. Here’s how:
Ask questions to develop story ideas
- What is likely to happen next in this issue or trend?
- Have more developments occurred since publication?
- Why is this happening? What underlying trends are newsworthy?
- How will this affect various industries, or types of people – retirees, college students, etc.?
- What relevant question did this story fail to answer?
- Where else is this happening?
- Is there a new book coming out about this?
- Were all points of view included in this piece, or are there voices missing?
- What other types of publications might want this story?
- What else do I know about this topic that might shed new light on this issue?
Think a much-covered story can’t be pitched again? You’re so wrong. You can always find another angle, as I demonstrate here .
As you use your news-gathering research to start developing fresh angles to pitch, you’ll need to take one final step to make sure your idea is salable.
Story ideas that are likely to get an assignment all have one thing in common: A news hook.
What’s that? A news hook is something that gives your idea urgency, and makes it need to be published soon . It signals you have fresh information that we haven’t already seen 100 times online.
- The news hook gets your editor thinking, ‘This must run in the next issue!’ instead of ‘Well, maybe this could work sometime.’ You’ve got to get out of that ‘maybe’ pile to start getting regular assignments.
- That means you’ll to move beyond generic headlines like: ‘5 Tasty Ways to Cook Bacon.’ We’ve read that story already. A lot. So how do you do that?
- Find a fresh spin. Is there a new seasoning to use with bacon? A new celebrity chef saying they’re creating a bunch of innovative bacon recipes? Give that editor a new angle.
- A news hook might be one new fact that’s emerged in an ongoing story – a lawsuit was filed, or a candidate has withdrawn from the race.
- It could be an anniversary story because it’s a year after the big fire, earthquake, flood.
- Or something like all the recent ‘Amazon Turns 25’ stories. Google that, and look at all the different ways various news outlets covered that milestone. Some looked back and did historical pieces, others talked about how it changed the culture, still others look at what the next 25 years might bring at the online giant.
Always more fresh angles that could get an editor excited to assign you an article and get you paid.
Remember that many national magazines work 4-6 months ahead of time, when you’re looking for those news hooks. Yes, that makes it hard to be newsy! Pitching a story with a news hook that will be long over before the issue comes out is a common reason pitches fail.
- Think months into the future before pitching. Think about how you can examine future possible next steps or outcomes, spot up-and-coming trends, or provide more in-depth analysis to get in with the big magazines. You can also look at anniversaries for something that would be timely around the time that issue hits the newsstand.
Now that you’ve got an idea, it’s time to road-test it and see if it’s real. One way freelance writers can make sure an idea is going to hold water is to conduct research to confirm accuracy with reliable sources.
In a word: Don’t trust Wikipedia. Remember, anyone can write anything on there.
Wikipedia is a secondary source or worse. And you want to avoid those as much as possible. Use primary sources instead. Primary sources provide credibility and authority that help demonstrate your ability to report and write a story.
So how do you find primary sources? Here are some examples:
- Look to university professors, government agencies, professional associations, leading authorities, and noted authors on your topic.
- Try to get more than one source to confirm, rather than relying on a single source.
- Stumped? Look up articles on similar subjects at major newspapers and magazines, such as the New York Times or Forbes, and see who they quote. That should give you some leads.
Note: Remember not to over-research — think about how many factoids and bits of background info will fit in your story, and stop when you get enough.
Once you have your facts straight, it’s time to talk to some experts and/or ordinary people who’re experiencing the issue, trend, or problem you’ll write about.
This is the part where for many newbie freelance writers, the whole thing screeches to a halt.
Yes. Most well-paid article assignments involve speaking to live humans (on the phone, or maybe on Skype, or in person). That’s one of the reasons they pay well — they require some legwork.
Breathe. You can do this. You talk to people every day, right?
Now that you have a premise for a story, this is the point where you can get interview practice by conducting quick pre-interviews of an expert or two on your topic.
- What’s a pre-interview? It’s a quick chat you do so that you have a few good quotes and ideas to put in your query letter. Think 10-15 minutes, tops.
- Prepare and listen. Come with a few of your top questions, and listen carefully to the responses. They’ll help you craft your follow-up questions.
Note: You might think that no one will talk to you for an article you don’t have assigned yet, but you’d be surprised. Not everyone will agree, but many will be game.
The bigger the market you’re pitching, the easier it’ll be. Ten minutes isn’t a lot of time for an expert to risk for possibly ending up with a national-magazine mention.
In the world of blogging, collecting info via a quick email has become routine. But when it comes to well-paid article writing, not so much. Most legit magazines will expect you to actually speak to people, and may even require that you note it in the article if you only emailed, as in:
“This sucks,” said Joe Shmoe, in an email response.
Yes, that is awkward. So avoid it by screwing up your courage and doing actual interviews. It’s just asking people questions. No lives at risk. Practice with a friend, if you need to!
A great headline can be the difference between getting paid to write an article and getting rejected.
To test out whether your idea has now gelled and is ready to be pitched to picky well-paying magazine editors, try to create a headline for it. Use the headline style of your target publication.
If you struggle with this, your idea may not be fully baked yet.
Don’t be discouraged if it takes a bit of time to craft a strong headline, though — here’s a look at my headline-writing process .
You’ll need your headline to succeed with the next step in your article-writing journey.
You might think that about now, I’d be telling you, “It’s time to write your article.”
Article writing in a vacuum, without an editor’s input, is a recipe for rejection (or at best, a low fee). A lot of newbie freelance writers make this mistake. But most well-paid publications aren’t excited about pre-written content.
Their editor wants to help shape the story, and be confident it’s what they want. (Also, they want to make sure it’s not duplicate content you’ve sent 10 other places.)
And that, writer friends, is why we write query letters.
Your query needs to do two things:
- Make a compelling case that your story belongs in their publication now — and..
- Convince the editor that you are the writer who should get the assignment.
There are many ways to go about this, but here’s a basic template that works reliably:
Hi [editor’s name] –
- Fascinating opening question or lead sentence. [i.e. Life coaches and career experts everywhere urge you to do what you love. But what about those things you hate” paying the bills, writing thank-you notes, cleaning the oven, walking the dog on a cold night, going to the dentist, washing the car?]
- 1-2 Paragraphs (if needed) that provide supporting facts and flesh out the idea.
- Nut graf that provides proposed headline and sums up what the article would tell readers . [i.e., In my proposed article, Stopping Seattle’s Rat Invasion,’ readers would learn what officials are doing about this problem, as well as what they can do to discourage rats on their property.
- Additional details on what the article would provide readers, who would be interviewed, etc. [i.e., For my piece on Seattle’s rat problem, I would interview local homeowners who’ve had rat problems, including Joe Smith, who trapped 40 rats on his property this winter using caviar-baited traps; pest-control experts from the city’s Department of Construction and Inspection; and Cindy Lou Who, author of Getting Rid of Rats [Wiley 2017].
- Information that reveals knowledge of the publication. [As in: I’ve noticed there haven’t been many articles on car insurance in AAA Journeys recently, so I thought a piece on how to lower your rates would bring that aspect of AAA’s operations into the spotlight.]
- Describe why readers would be particularly interested in this topic at this time (the news hook’). [Since spring is when the rat population booms, these tips should be particularly timely for your March issue.]
- Short bio. [I am a Seattle-based freelance business and community issues writer. A 1-sentence short list of your top credits can follow – My work has appeared in Seattle Magazine, Seattle Business, and other publications – if you have some worth mentioning.]
- Request for consideration. [May I write this article for you?] Signature
Big tip: Write your whole query in the style of your target publication! Here’s how:
- Analyze what sorts of words, sentence lengths, vocabulary they use.
- Sculpt your query so that the editor can easily imagine you writing for their pages.
- Be sure to drop in a quote or two, so the editor sees you know how to get interesting ones that move the story forward.
A bigger tip: Don’t talk a lot about yourself. Let your idea make the sale. Pro freelance writers take 1-2 lines at the end of their query to talk about what they know that makes them the writer for the story.
As far as what to put in your email subject line (and yes, mostly these days you’ll be emailing editors), we have a few articles on that topic.
This is an important step. After you send off that query, don’t sit by the computer refreshing your email every 5 minutes. Write more queries and pitch letters ! That’s what successful freelancers who get paid to write articles do.
This is simply a numbers game. The more ideas you come up with, research, craft into queries and send, the more likely you will get assignments.
Assume nothing’s going to happen with Query One, and move straight to developing more ideas and writing more queries.
OK, this one is out of your control. But if you follow all the steps before this one, at some point, you’ll likely connect with an editor who wants you to write an article.
Once you have an assignment — and sign a contract that clarifies your topic, payment, payment terms, rights, deadline, and wordcount — you’re ready to write and get paid for your article.
Quick contract tips for publications:
- Try to get paid on acceptance, rather than publication
- See if they’ll include a ‘kill fee’ you get if they don’t use your article
- Try to retain some resale rights
- Most of that boilerplate isn’t going to matter
A word about fees: Increasingly, editors seem to ask freelance writers what they charge for an article, instead of stating their fee. Resist this trend, and ask what they typically pay. Most pubs have a usual rate…but many are exploring whether they can get it cheaper. If they won’t say, try asking around your writer network to see what you can find out.
Scored an assignment? It’s time to go back to your sources and get the rest of your interviews done. There may be new people you haven’t spoken to yet, and others who you pre-interviewed and may just have a few additional questions left.
The key thing here is to make sure you get all points of view on your topic. Not just the one you agree with. Your editor expects freelance writers to provide balanced reporting and will want to know what all the different stakeholders think.
- You might need to hear from politicians, CEOs, customers, community activists, regular people in the community. Interview each of them.
- Try to get a sense of what they all think. Don’t make the mistake of interviewing three book authors with similar points of view, and no other types of sources. I have more interview secrets in another post.
Since this post is called ‘How to Write an Article’ and not ‘How to Conduct Great Interviews,’ I’ll leave it there. Got more tips for you on how to get awesome interview quotes .
Lots of freelance writers ask me about recording interviews. I learned to type and take notes fast, and don’t record anymore. It just creates more work for you!
- If you do record, there are plenty of free and cheap tools to enable that. But…always also take notes. Because technology will fail you.
- Remember that your live interview is just a starting point. It’s OK to shoot them an email to clarify a fact or add one quick insight later!
- My stock final question is, “Where is the best place to contact you when I remember the important question I’ve forgotten to ask you just now?”
By this point you’ve probably got a stack of interviews, research links, notes, and ideas. You’re starting to worry you have more than you can possibly fit in the article.
And…that means you’re done. When you hear that third expert saying much the same thing as the first one, you’ve probably got what you need.
Now, it’s time to organize this mess so that it’s easy to write your story.
Here’s my normal process:
- Highlight notes for the good parts.
- Boil that down into a quick outline of the top ideas, quotes, and facts that must be included.
- Pick what will make a good opener for the story and write it.
From there, it usually starts to organize itself and flow along.
Note: If you don’t organize your notes, writing your article takes practically forever, what with all the leafing through the pile to find that one quote you wanted. You might think skipping organization is a time-saver, but trust me, it’s not.
Are you excited? It’s finally time to write your article!
A typical magazine article has four basic parts to it, which I’ll go over below.
The secret to writing a first draft…fast. I want to give you a big article-writing tip for creating a strong first draft: Try putting aside all your notes and quotes, and just writing the story.
- You know what the important parts are by now. Often, they will naturally rise to the top of your brain as you write.
- Try staying in the moment and dashing off a quick draft. Leave blanks for names or notes to check spelling and exact quote. Write the gist of the story, from your head, fast as you can.
- Or as I learned years ago, at a training put on by the Donald W. Reynolds National Center for Business Journalism: write without notes, write without quotes, and write without attribution.
Just tell the best story you can. Staying in the storytelling flow is the most efficient way to create a strong reported article.
This ‘spit draft’ will often be a lot better than what you’ll come up with if you cobble the draft together slowly, shuffling through your notes, stopping and looking up names, and rechecking exact quotes as you go.
I’ve often spent a grinding, 8-hour day making all that happen. Instead, see if you could create a first draft in short order. Then, refer to your notes and outline to fill in details and make sure there isn’t an important point you forgot to include.
Now that you have that big-picture, ‘how to write an article’ process tip, it’s important to understand article structure, so your draft has all the key pieces needed to impress your editor.
Let’s break down the four main parts of a typical magazine article, and how to write them.
This is journo-speak for the lead sentence or three, or the beginning of your article. Simply put, the lede needs to be fascinating. Its job is to compel readers to continue reading the rest of the story.
Don’t write a ‘wind-up’ or ‘ throat-clearing lede ,’ where you take five paragraphs to get to the point (unless this is a very long article, and the publication’s style allows for this). Readers generally don’t have the patience for that anymore.
Instead, cut to the chase with something that makes us just have to keep reading. For instance, I once began a reported story with, “Briefly, it was Bambi in bondage.” You want to know what that’s about, no?
Here’s one I read this month, from a long feature about through-hiking in Florida, in Outside magazine :
Everyone told Tom Kennedy to expect flooded trails when he hiked through Big Cypress National Preserve in the spring of 2015. But as he sloshed through miles of waist-deep swamp water that hid alligators and aggressive snakes, the trail quickly got the better of him.
After that opener, most folks are reading on to paragraph two, I’d wager.
It’s a hallmark of amateur freelance writers that their ledes are boring. You want people to read your whole article, after all the hard work you put in, right? Make that lede shine, and they will.
Remember, this lede serves double-duty, as you may also use it in your proposed query letter to try to get hired. Spend some time on it — I’d say I rewrite mine dozens of times, typically, before I’m satisfied.
A paragraph or three on from the lede, after you’ve finished that opening anecdote, interesting fact, or brief expert quote, it’s time to orient readers. They won’t read through a long piece without having a sense of what they’re going to find out if they do.
The nut graf (or nut paragraph) is the orientation guide.
Here’s one my friend and Freelance Writers Den bootcamp contributor Linda Formichelli wrote for trade magazine Club Industry :
If you believe the news, we’re a country full of half-awake zombies who need to chug caffeine just to make it through the day. While the reality isn’t quite that bad, many Americans are sleep deprived, and it’s harming their health. We spoke with health clubs and sleep medicine experts about why health clubs should help their members get the Z’s they need-and how to do it.
Note: A strong nut graf sends your reader on to complete the story with the confidence that they understand the direction this article will take — but not with enough info that they feel fully informed and stop reading.
After the nut graf, it’s time to lay out the rest of your article. The body of your story should be well-organized, with each paragraph and topic logically flowing on to the next.
Profile that rock star. Spotlight the experts who want us to drink kombucha. Tell your story.
These days, this will often involve subheads, bullets, or a list of points to help readers navigate through the rest of your information.
A few tips for the body:
- Simplify. If you research and interview like I do, you likely won’t be able to fit everything you’ve learned into this article. Look for side issues you could prune out and possibly spin into another article.
- Watch your transitions. Your article body shouldn’t jump abruptly from topic to topic. Read the last sentence of one paragraph and the first sentence of the next. Do they make sense together? If not, adjust.
- Organize sources. Try not to ping-pong back and forth between your sources and quotes…it’ll get confusing for the reader. Introduce an expert, use them, and then use the next one. Maybe come back to the first expert toward the end.
- Quote short and zingy. Usually, 1-2 sentences is good. Don’t use a quote where you could sum up a point narratively. Quotes should add insight, show the personality of the subject, or convey something that would be lost if you rephrased it in narration. Don’t overuse quotes.
Tip for longer articles: Outline the sections you’ll need, and give each a proposed wordcount. This will help you write to length and avoid having to do a ton of cutting later.
Every article must end — and it should end in a snappy way. This is the final thought you are giving the reader, so make it count.
Writing a strong conclusion also helps prevent editor chopping from the bottom (a habit many editors have). If you have a strong final point, the editor’s more likely to come to you and ask you where to shrink the piece down, giving you more control over your article’s final form.
I love ending articles with one last, insightful quote. Other ways to wrap a story include talking about what may happen next with this news or trend, or simply doing a quick recap of what we’ve learned.
Congratulations — you have a first draft! Now, it’s time for burnishing it to greatness in the editing process.
Remember, your editor didn’t want the first 750 words that come into your head. They want the 750 most concise, sharp, accurate, style-appropriate words they can get on their assigned topic.
And no, they don’t secretly want 1,500 words from you. Turn in a piece way over assigned length, and you risk having a cranky editor.
It begins by going through your draft for anything that should be cut or boiled down. Start big and go small.
- Any paragraphs that are redundant? Cut.
- How about sentences? Cut.
- Extra words? (Looking at you, ‘very,’ ‘just,’ and ‘really’…). Cut.
Once you’ve shrunk out the fat, you can go back to your notes for points you hated to leave out, and add more meat.
Finally, give it another read-through to make sure it still all flowing smoothly and making sense. During that re-read, also think about the publication’s tone and whether your word choices and sentence lengths are all conforming well. Adjust as needed.
Here’s an often-overlooked step that will save you a lot of heartache. Once you’ve edited your draft and it’s ready to turn in, go back through one last time and re-check all your statistics, quotes, and facts.
You’ll often discover you’ve got a figure or name-spelling wrong. Or you linked to the wrong site, or have attributed a quote to the wrong person.
The fewer errors in your story, the less likely it is your editor gets suspicious that you’re sloppy. And then decides to go over your draft with a magnifying glass to look for issues…and you get back a sea of red ink.
This might seem like an obvious step, but at this point in the process, many freelance writers balk. You want to edit it some more! You want to wait a few more days!
Don’t. You can’t get paid to write articles by overthinking. You’ve written your draft, edited, fact-checked. Maybe let it sit overnight for one final read, but that’s it.
Time to press ‘send’ and fire off that draft to your editor.
Next comes a critical phase that may decide whether you can cut it in the world of well-paid articles: Your editor will want changes.
Unless the requested changes insert errors, misconstrue what one of your sources said, or fundamentally change the drift of your story… your job is to cheerfully make those changes.
Remember, they know their style and their readers better than you do. Usually, editor suggestions will make your piece better, so try to stay open-minded.
Hopefully, you’re able to conclude edits fairly painlessly, and your editor lets you know your article is now finalized. If you haven’t invoiced when you sent your first draft in (my personal habit), send your invoice now (check out our detailed guide to freelancer invoicing for lots of tips).
For extra credit… send in another article query along with that bill. Keep the momentum going and land another assignment, while the editor is feeling happy about the piece you just did.
There you have it — your complete guide for how to write an article for great-paying publications. I hope this helps you move up to better article-writing jobs.
Don’t like some of my tips on how to write an article that pays? That’s cool. Experiment and create your own process!
I boiled this down from 12 years writing 3-4 articles a week plus 15+ years of freelance work…but if something else works better for you and gets you the lucrative article assignments, then it’s all good.
Want to learn more about how to get paid to write articles? Check out the Freelancers Writer Den .
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What is Copywriting? A Modern Definition and How-To Guide
It’s a question so simple, you might think everyone already knows the answer: What is copywriting?
But in my decade-plus helping newbie writers launch their freelance careers, I’ve learned not to assume. People come from all walks of life into freelance writing, and aren’t born knowing the lingo.
When I researched this question, it got even more interesting. Because I disagreed with many of the most popular posts on the topic.
What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st Century copywriting definition — and a how-to guide on how to break in and do it.
How copywriting evolved
Old copy hacks will tell you copywriting is the art and science of crafting writing that sells.
They’ll tell you writing that overtly sells a product or service is copywriting — and everything else is ‘not copywriting.’
That was once true — but it isn’t any more. Because the Internet changed much of what we once knew about marketing.
I’ve got a new definition of copywriting for you, one I think is more accurate for the 21st Century marketing era we live in now.
Read on to learn what copywriting is today, how to do it — and how you can capitalize on the changes to earn well as a freelance writer.
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Get Paid to Write Articles: 9 Sites That Pay $75+ Per Post
- Updated on October 10, 2023
- Job Training Resources
If you have a passion for writing and want to turn it into a profitable career, you might want to know how to get paid to write articles. ✍️🤑
The digital age has opened up multiple opportunities for writers to monetize their skills and earn a decent income. But it’s not always clear where and how to land these writing gigs.
Some online publications offer very little for your hard work, while others don’t even pay anything at all.
We know how much time and effort it takes to craft a good piece of writing, and below, we’ll share some online platforms that will appreciate your hard work.
Let’s begin. 🙋♂️
📚 Table of contents :
- Sport Fishing Magazine
- Bella Magazine
- Business Insider
- Cosmopolitan UK
- Elite Personal Finance
Get paid to write articles: 9 legit sites that pay writers
First on our list of websites where you can get paid to write articles is Longreads . It is a popular online platform that specializes in publishing long-form non-fiction stories.
Just spend a few minutes on it, and you’ll come across many thought-provoking, in-depth articles that go beyond traditional news formats.
👉 The type of content you can expect to find there includes:
- Personal essays
- Investigative pieces
- Engaging narratives
- Cultural commentary pieces
In other words, this is a great place to get paid to write articles, essays, and more.
If this sounds like your style, you can reach out to the editors and pitch directly. You can learn more about how to do so through the Longreads submissions guidelines page .
👍 Advantages of writing for Longreads
- Your work will get exposed to a wide audience
- The editorial team is supportive, and this can help enhance your writing and storytelling skills
- The platform has a good reputation, and being associated with Longreads may help enhance your reputation as a writer
Payment for published articles on Longreads varies. For reported essays, critical essays, and columns, the rate starts at $500. For reading lists (where you curate a reading list based on a specific topic), they pay $350.
Copyhackers is a platform that focuses on the art and science of copywriting. It is a go-to resource for many online content creators, including copywriters , digital marketers, and entrepreneurs.
👉 The type of content you can expect to find on the platform includes:
- Educational articles
- Resources that focus on helping new writers learn how to craft good copy
If you’re a copy or content writer and have picked up a few tips that can help beginner or advanced writers, you can read more about how to get paid to write articles for Copyhackers through the Copyhackers pitching process guidelines .
👍 Advantages of writing for Copyhackers
- By writing for Copyhackers, you can directly reach and engage with a community of like-minded people
- The platform is widely recognized as one of the leaders in copywriting. Getting published here is a great way to position yourself as an expert in your field
- Since the platform is well known and respected, being published on Copyhackers can help enhance your resume
Copyhackers pays $300 to $1,000 for accepted posts.
If you’re a new writer with an interesting list to share about pretty much any topic, then Listverse might be a great option.
The platform is a great place for writers to share their knowledge or experience in various niches.
👉 The type of content you can expect to find on the platform includes information on:
- Pop culture
- Mystery sightings or occurrences
- History or fact-based topics
- Science and technology
The topics on Listverse are quite broad, so if you have any interesting lists to share, you can read the Listverse pitching guide carefully to learn how to pitch.
👍 Advantages of writing for Listverse
- You don’t need to have an experienced writer. You just have to have a good grasp of the English language and something interesting to share
- This can be a quicker process than writing a lengthy, detailed-oriented essay or article
- The platform offers writers the creative freedom to explore different topics and express their unique ideas
If you submit your list and the editors like and publish it, you can expect to earn $100.
4. Sport Fishing Magazine
Sport Fishing Magazine is one of the leading publications on saltwater fishing around North America.
The publication highlights that “Sport Fishing readers are not beginners; they’re seeking to advance their knowledge, not rehash basic saltwater fishing.” This means that you have to be well-versed in topics related to saltwater fishing and also be able to offer a new or interesting perspective on popular topics in this niche .
- Fishing techniques
- Fishing gear
- Marine Electronics
If you’re very knowledgeable about any of these topics, this might be a good website to reach out to.
👍 Advantages of writing for Sport Fishing Magazine
- If this is a niche you’re interested in specializing in, Sport Fishing Magazine is a great website to get published on because it has a devoted readership of passionate fishing enthusiasts
- Contributing to this website allows you to associate your name with a well-established and respected publication in the industry.
- If you plan to specialize in outdoor, adventure, or fishing-related content, having an article of yours published in Sport Fishing Magazine can help enhance your portfolio
According to the Sport Fishing Magazine contributor guidelines , you can expect to earn at least $750 for print features. For digital features, they pay at least $200 for a 1,000-word piece.
Narratively is a great platform that focuses on character-driven storytelling.
The platform allows you to pitch both story ideas and completed stories that align with their brand.
- Long-form articles
- Multimedia content
So, if you want to get paid to write articles, essays, short stories, and other interesting pieces that capture the human experience, this can be a great opportunity for you. Read Narratively’s pitching guidelines carefully to learn how to pitch.
👍 Advantages of writing for Narratively
- The platform places a huge emphasis on personal stories. So, if you’re a good storyteller with a unique experience you’ve had that you’re eager to share with the world, Narratively might be the perfect place for you
- They cover a broad range of topics , including relationships, travel, culture, science, and much more. It also encourages inclusivity. So, regardless of where in the world you may be, as long as you’re a good storyteller, this is a great opportunity
- The platform has an engaged readership. So, if you manage to publish your article on the site, you can connect with a great community
According to Who Pays Writers , an online platform that shows which publications pay freelance writers and how much they pay them, Narratively paid a writer $0.20 in 2019, and another writer $0.12 in 2021. While the rate may vary, the platform hasn’t paid writers less than $0.12 per word from 2018. This works out to at least $120 per 1,000 words.
6. Bella Magazine
One of the best things about being an online writer is that you can write for many publications worldwide, regardless of where you’re based. And that’s the case with Bella Magazine, a UK-based woman’s lifestyle magazine.
The platform only wants true stories, so this might be a great opportunity if you have an interesting experience to share.
👉 The type of content you can expect to find on the platform includes topics on:
- General lifestyle-related content
This versatility in topics makes it an excellent choice for different types of writers. To pitch, all you need to do is send the editorial team an outline of your story idea. You can check out Bella Magazine’s contributor guidelines for more details on how to get paid to write articles for Bella Magazine .
👍 Advantages of writing for Bella Magazine
- It is a well-established magazine with a good reputation for quality content. Getting published on the platform will allow you to associate your name with a publication with high-quality writing
- The platform aims to empower women by providing inspirational and informative content. Writing for this magazine allows you to positively impact other people’s lives and possibly connect with like-minded people who also value personal growth and well-being
- The magazine covers a wide range of topics. So, no matter your niche, you have a good chance of finding a topic you’re comfortable writing on
If the editorial team like your story, you can earn up to £1,000, and as of writing this article, this amounts to $1,310.86 (USD).
7. Business Insider
If you want to get paid to write articles and establish your expertise in the business niche, this is the publication you’ll want to work with.
Business Insider is a well-known digital media company that publishes in-depth and often thought-provoking articles on business-related topics. It also has multiple international editions, offering a global perspective on the latest news in the business landscape.
- Lifestyle news
The audience is generally professionals, entrepreneurs, investors, and readers interested in business. So, if you’re knowledgeable on these topics and you think you can offer these people something valuable to read, you can check out Business Insider’s writer guidelines for more details on how to pitch.
👍 Advantages of writing for Business Insider :
- They have a large and diverse audience, so your work can reach a broad audience
- The platform has a great reputation. Getting published on the platform allows you to align yourself with a trusted brand
- Many industry leaders follow the platform. Getting published here gives you the chance for your work to be noticed by some of them, and perhaps even make work-related connections
According to Who Pays Writers , payment on the platform has varied over the past few years. From 2022 alone, writers have earned anything from $0.10 to $0.41 per word, which amounts to $100 to $410 per 1,000 words.
8. Cosmopolitan UK
Cosmopolitan (aka Cosmo) is a popular women’s magazine that covers different female-related topics. The magazine has branches in different parts of the world. However, right now, we’re focusing on their UK edition.
👉 The type of content you can expect to find in the magazine includes topics about:
Cosmo caters to a diverse readership of women, so if you think you can add something special to the magazine, you can check out Cosmo UK contributor guidelines for more information on how to get paid to write stories for Cosmo UK .
👍 Advantages of writing for Cosmopolitan UK
- It’s a well-established publication, so you’ll align yourself with a reputable brand
- It has a large and engaged audience, so your writing can reach many people
- The magazine covers different topics, so you can explore different areas of interest and pitch an idea you actually like
According to Who Pays Writers , Cosmo UK paid a writer $0.09 per word in 2019, so you can expect to earn at least $90 per 1,000 words if you pitch to the publication.
9. Elite Personal Finance
Another place where you can get paid to write articles is Elite Personal Finance .
Elite Personal Finance is an online platform that focuses on providing financial tips and strategies for their readers.
👉 The type of content you can expect to find on the website includes:
- Guides on choosing the right personal and business credit card
- Tips on improving your credit score
- How to make money online
- Investing tips
- How to save money
If you’re comfortable with any of these topics, you can check out Elite Personal Finance’s writer guidelines to learn more about how to pitch.
👍 Advantages of writing for Elite Personal Finance
- If you plan to specialize in the finance niche, this is a great opportunity to earn good money while getting published on a credible site
- The website covers all different types of finance-related topics. So, you can choose whichever topic you’re most comfortable with
If your article gets selected for publication, you can expect to earn $300.
Get paid to write articles today ✍️
There you have it – legit sites where you can get paid to write articles. From established platforms, like CosmopolitanUK and Business Insider , to more niche communities , like Sport Fishing Magazine . The above list shows that you can earn good money from writing, regardless of your area of practice.
When you pitch your ideas, remember that writing articles is not only about earning money. It is also about sharing your expertise, connecting with readers, and maybe even making an impact.
Also, remember to read through the guidelines properly to ensure that you give yourself the best chance of getting published. All the best!
✍️🤑 If you want to learn more about how to make money from your writing, then check out our guides on how to start a blog on Facebook and make money and four ways to start a blog for free and make money.
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How to Get Paid to Write Articles from Home: A Beginner's Guide to Freelance Writing
Table of Contents
How Do You Get Paid to Write Articles as a Freelancer? Finding Your Niche Building a Solid Portfolio: The #1 Step for Novice Freelance Writers An overview of platforms that pay for writing articles WhitePress® Medium's Partner Program Earning money writing on HubPages Finding work on Upwork Becoming a Vocal+ member Pitching your articles: all you need to know Exploring freelance marketplaces to make money writing Pros of freelance marketplaces Cons of freelance marketplaces How to get paid for creative writing? How to build a writing career and get paid? Frequently Asked Questions How much can I earn as a freelance writer? What websites pay for writing articles? Do I get paid just for submitting articles?
How Do You Get Paid to Write Articles as a Freelancer?
Starting your writing career is like starting a small business. You’re selling your skills by crafting texts to clients who need content in various formats – blog posts, guest posts , articles, SEO content, newsletters, whitepapers, social media content, and more.
The road to becoming a professional writer you’ll face many challenges, like establishing your credibility, marketing your services to a broader audience, or managing your workload and finances. However, if you’re hardworking, the benefits are definitely worth it. Flexible working hours and the freedom to work from anywhere are just some of the benefits freelance writers can enjoy.
Finding Your Niche
Now that you know you want to get paid to write, you’ll need to decide what you’ll actually be writing about. While it’s possible to be a successful generalist writer, finding a niche can give you a competitive edge and make your career easier to develop.
Specializing in a specific subject or industry means you can charge more for your projects, but you’ll have to show your in-depth knowledge first. If you pursued education in a specific field, it might be a good start, but make sure to choose a niche that you’re really passionate about – whether it’s tech, travel, finance, health, or any other. This choice can influence your journey on how to get paid to write articles.
You should also determine what type of content you’ll be writing. This can include blog writing, technical writing, copywriting , creating social media content, etc.
Building a Solid Portfolio: The #1 Step for Novice Freelance Writers
To show your potential clients what you’re capable of and get paid to write, you’ll need a portfolio. The portfolio is a tangible way to show your talent and skills, especially if you don't have previous writing experience.
As a novice, you don’t need already written texts to include in your portfolio – you can start out by writing sample texts that align with the kind of work you want to be hired for. For example, if you’re passionate about technology, you could include some sample blog post samples on relevant tech topics.
If you have published work, you can include it in your portfolio. This will give you more credibility, and allow you to include how well the article did SEO-wise. Bear in mind that while in most cases you should be allowed to include any published and publicly available texts in your portfolio, some NDAs and contracts may prohibit you from disclosing your involvement in a project even after publication. Take a careful look at any agreements signed before adding published work to your portfolio to avoid potential legal issues.
An overview of platforms that pay for writing articles
Many novice writers have no clue where to start looking for jobs. Thankfully, there are plenty of online platforms that offer to pay writers for their work that cater to a range of niches. Let’s go over some of the most noteworthy ones you can explore:
WhitePress® is a content marketing platform that offers opportunities for aspiring writers to become successful copywriters . The platform connects brands with online article publishers and offers to write high-quality, SEO-optimized feature articles that boost online visibility in search engine results.
WhitePress® works with over 1100 experienced copywriters that create unique content at competitive prices. If you feel like you’re an expert writer in your field and are looking for career opportunities, contact us!
Medium’s Partner Program
Medium is a popular online publishing platform, first created as a convenient way to publish texts longer than Twitter’s 280-character limit. Anyone can create a free account and start publishing – if you feel like running your own blog, Medium is a great place to start. After gaining at least 100 followers, you can apply to join the Partner Program.
Once you’re part of the Partner Program, you can start earning money from writing. You can put feature stories behind a paywall that will require viewers to pay a fee before being able to view the content. Members of the program are also paid for writing each month, based on their viewers’ engagement and reading time. Additionally, if you manage to convert a viewer into a paying Medium member, you’ll get 50% of their membership fee.
Earning money writing on HubPages
HubPages allows freelance writers to earn money by creating high-quality content and including various ads or affiliate links. Members of HubPages’ earnings program can earn a share of the ad revenue generated by their articles, including money earned from display ads and cost-per-click (CPC) ads. Once your earnings reach a certain threshold, you can pay out your money through PayPal. Make sure to read the submission guidelines.
Finding work on Upwork
Upwork is a leading freelancing platform where writers and other professionals can offer their services to clients from all over the world. Tens of thousands of job offers for freelance writers are posted on Upwork every week – but the competition is high, so don’t hesitate to contact a potential client. Bear in mind that platforms like Upwork take a percentage of your earnings as their fee, and additional rules may apply.
Becoming a Vocal+ member
Vocal is a platform that allows writers to share their personal stories and perspectives with a wide audience, with simple-to-use monetization options for its Vocal+ program members. Writers can choose from a wide range of categories and topics to write under, including science, music, health, fiction, technology, and more.
To get paid on Vocal , you’ll need to become a Vocal+ member. Members get paid based on the number of views their compelling and distinctive stories receive, and readers can also send direct tips to authors if they appreciate their work. Vocal also regularly hosts challenges where creators can submit their work and the best writers win significant cash prizes.
Running a personal blog in general can open doors to many monetization opportunities, including sponsored content and affiliate marketing . Companies often pay a handsome amount for product or service reviews and features in blog posts – but you’ll need to build a substantial audience first. This could take some time, but with consistent high-quality content, it’s definitely achievable. Before publishing, consult the submission guidelines of Vocal.
Pitching your articles: all you need to know
Crafting a compelling pitch to sell your articles to publishers is a difficult skill to master, but one that can make the difference between rejection or a profitable gig. Pitching involves proposing your article idea to a publication and convincing them it’s worth publishing – here’s how to do it step-by-step:
1. Finding the right publisher
There are many ways you can find a publisher for your texts. Literary agents are the easiest way to the world of traditional publishing, but you can also look for publishers yourself on websites like Poets & Writers or the Writer’s Market that provide directories of literary magazines, small presses, and other publishers.
Online groups and forums are also great places to find early writing jobs as a freelance writer. You’ll also get a chance to meet other writers, share experiences, and make valuable connections.
2. Understand your target
Before writing your pitch, study your publication target carefully. Get a feel for their tone, style, and type of content they usually publish. Consider what topics they cover, who is their target audience, and which parts could be improved in their current content. A pitch that shows a clear understanding of your publisher’s field is much more likely to be accepted.
3. Grab the reader’s attention
Your pitch should start with an engaging headline that immediately grabs their attention. You can use an interesting and relevant fact, a compelling question, or a bold statement. The goal here is to pique their curiosity from the get go and make them want to read on – most pitches don’t get reviewed past reading the title and headline.
4. Present your content as a solution
First, clearly outline the problem that the publisher is experiencing – this allows you to show empathy and understanding, and also sets the stage for you to introduce your solution. Explain how your work can solve the problem you’ve just described. Be specific and focus on benefits, and try to illustrate how you can create value and make their life easier.
5. Provide proof
Back up your claims with evidence. Proof adds credibility to your pitch and helps build trust with potential clients. This could include relevant previous texts you’ve worked on and their SEO performance, testimonials, or case studies.
6. Keep it short and simple
Don’t overwhelm your potential client with too much information. Keep the language simple, clear, and persuasive. Every word should ideally serve a purpose in moving your audience towards the action you want them to take (in this case, to publish your texts).
Don't be disheartened if you don't receive a response immediately. Editors often receive hundreds of pitches a day. After a week or so, send a polite follow-up email. Persistence can often pay off.
Remember to continually refine and improve your pitch based on feedback and results . The best pitches are typically the result of lots of testing and iteration.
Exploring freelance marketplaces to make money writing
Freelance marketplaces like Upwork or Fiverr are online platforms where businesses and individuals post job listings for freelancers, covering a wide range of job categories, including writing and translation.
While these platforms can be competitive, they offer tons of opportunities for beginners to gain experience, build their portfolio, and start earning money from writing. They provide an excellent starting point, but don’t limit yourself to these platforms alone. Once you’ve built a solid portfolio, you can approach higher-paying clients directly and make money from writing.
Freelancers sign up and create a profile, outlining their skills, experience, and rates, while clients post freelance writing gigs they need help with. Depending on the platform, freelancers either bid on projects or create gigs that clients can directly order. Clients then review the proposals of freelancers and select one or more for their projects. Upon completion and acceptance of the work, the platform processes the payment from the client to the freelancers – typically taking a commission as its fee.
Pros of freelance marketplaces
- Access to a wide range of clients: these platforms provide freelancers access to a wide range of clients from all over the world. This can open up opportunities that may not have been available locally or through traditional job searching.
- Flexible work arrangement: freelancers have the freedom to choose when and where they work. They can select the projects they want to work on, allowing them to balance their workload and maintain a work-life balance.
- Payment security: Many freelance marketplaces feature secure payment systems that hold client funds in escrow until the job is complete.
- Potential for growth: High-quality work brings positive reviews and ratings, which can boost your reputation on the platform and lead to more job opportunities.
Cons of freelance marketplaces
- High competition: freelance marketplaces are highly competitive, with freelancers from all around the world vying for the same projects. This can be especially harsh for beginners who are trying to establish themselves, making it challenging to get selected by a client.
- Race to the bottom-pricing: this competition often leads to lowering rates as freelancers try to underbid each other to win projects. This can drive prices down and make it harder to earn a sustainable income from writing.
- Platform fees: most freelance platforms charge a commission on earnings. Depending on the platform and the pricing structure, this fee can take a significant chunk out of the freelancer’s income.
- Inconsistent work: the availability of work can fluctuate, leading to periods of feast-or-famine. This is further accelerated by ChatGPT and other AI-powered writing tools that are a much cheaper alternative to many clients than hiring a writer.
How to get paid for creative writing?
Getting paid for creative writing – such as writing poetry or fiction – can be challenging, but definitely not impossible. It requires patience, dedication, and persistence in searching for opportunities.
Many literary magazines and journals accept submissions of poetry, short stories, personal essays, and other types of creative writing. They usually pay a fee per poem or per word/page for short stories. Many organizations also host writing contests, which often come with cash prizes and are great opportunities to get your name out in the world.
Platforms like Amazon Kindle Direct Publishing allow writers to self-publish their work and earn a percentage of the sales. While the writer’s cut typically isn’t more than 60%, it’s a great way to start until you find a publisher that’ll offer you a better deal.
You can also try crowdfunding – platforms like Patreon allow writers to get paid directly by their fans, often in exchange for access to exclusive content, early access to their work, and other perks. If you’re an experienced writer, you can also try to host writing workshops or classes, teaching others about creative writing.
How to build a writing career and get paid?
Creating a full-time career as freelancer and making money by writing is a gradual process that requires long-term strategizing for success. Before anything else, make sure your writing skills are up to par – engage in courses or workshops, read online resources, and write regularly to practice your craft. This can lead you to make money from writing online.
Having a niche or two where you’re particularly knowledgeable can set you apart from other writers. This can be anything from tech and science to fashion and lifestyle – being a specialist often allows you to charge higher rates as well.
Start a blog or website to showcase your work and writing style. Regularly update the blog with posts related to your target audience. This is a great way to get paid to write articles online as you can also share your thoughts on industry trends to better establish yourself as a thought leader in the field.
Creating a portfolio that shows your best work is incredibly important. This can be on your own website or on platforms like Contently . Make sure your portfolio is easily accessible and showcases a variety of work, especially pieces that have been published by reputable outlets.
Once you have a solid portfolio, you can start pitching to publications you follow. Tailor each pitch to the publisher’s style and audience. Remember that rejection is part of the process, so don’t be discouraged if you don’t get a response right away. In the end, persistence is key to earning money by writing.
Frequently Asked Questions
How much can i earn as a freelance writer.
Your potential earnings as a freelance writer can vary greatly based on your experience and expertise, the specific niche you’re writing for, and your location. Some writers make a modest side income, while others earn six-figure incomes. It’s important to research and understand the market rates for your niche to price your services accordingly.
What websites pay for writing articles?
There are numerous websites that pay for writing articles – you can try these ones first:
Do I get paid just for submitting articles?
It depends. If you’re working with a freelancing platform, you will get paid the agreed upon amount after your work is received and approved. You might have to correct your text before it’s accepted by the client.
Some publications pay to write articles they only choose to publish or use, but some also feature “kill fees” – a smaller fee paid if your article is not published for some reason, despite being initially accepted.
Finally, blogging platforms that allow creators to earn money usually pay you based on views and reader engagement – simply publishing articles that nobody will read won’t earn you any money.
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20 Websites to Write and get Paid Instantly (upto $200 each)
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Get Paid to Write
Table of Contents
If you are looking for ways to get paid to write articles from home, you will love this list!
You can get paid to write about anything, from food, faith, health, money and more.
This is the perfect way to make money instantly and will also give you the confidence to begin a freelance writing career online.
You can get paid for writing articles that will benefit readers of the websites listed in this post.
Get Paid for Writing
For example, say you are looking to write on “Earn money as a stay-at-home mom” – make it informative, rather than a personal story. So instead of only talking about your experience finding a work from home mom job, get into details – write about income potential, job description, and advance career options.
This way they are getting the full package and your article are more likely to be accepted for publication.
Remember, it’s not about how long your posts are, but about how beneficial they are to their readers.
Research articles on the topics before you submit your first draft for approval.
Also, make sure you go through their website and read previous articles that have been submitted by other writers. This way you know the type of articles that click with their audience.
They could be looking for humour, tutorials, list-based posts, or just simple and easy to follow tips. Keep these in mind before applying and you can nail these gigs easily.
You can either be a blogger, a freelance writer or just someone who writes as a hobby.
Get Paid to be a Writer
If you are looking to make a full-time career as a freelance writer, here is a mom blogger who teacher beginners how to do just that.
As a blogger, I have followed Elna Cain for years and can tell you from experience that she always has some solid advice to share.
Elna runs multiple blogs, one of which teaches you how to make money as a writer. She has also created this online course that will show you how to make your first $1,000 freelance writing.
I had purchased her blogging course in the past and it was plain simple and easy to follow. I would recommend her online training for beginners who need help breaking into this career.
Related post: Legit list of phone apps that will pay you up to $10,000!
Let us now take a look at this list of paid articles and writing websites to apply.
Clubhouse Magazine is a Christian magazine that helps teach faith to children by providing stories and educational material.
Fiction stories are $200 and up, while non- fiction is $150 and up.
Eureka Street accepts submissions of up to 800 words, on topics surrounding politics, religion and culture in Australia and around the world.
They pay $200 per article and also accept poetry and short fiction.
Visit their website for more information and submission guidelines.
Cooking detective – If you are a food or a recipe blogger you will love this! Get paid for writing review articles on kitchen gadgets and appliances.
Up to $160 for posts and payment made through PayPal. Review articles need to be written keeping food, recipe, and nutrition in mind. There is an email address to send in your pitch on their website.
Related post: Incredibly easy ways to get free money right now
Health & Wellness
Eating well – You can earn up to $1/word for an article you write for them.
Its a magazine about recipes, educative nutrition and science-based approach to healthy living.
If this is something that suits you, go ahead and apply as they have a reach of over 850k readership!
The editors’ email address is provided for you to apply to on their site.
Listverse – You know I was going to mention this, didn’t you?
Listverse is a list based website that will pay your $100 for a post even if you are not an experienced writer.
You just need to include a bit of humour into your post and have a passion to write on things unusual and interesting.
A perfect way to start your writing gig as a newbie!
Wonders list – Similar to listverse, they are looking for list-based articles with a unique content that is factual and will pay you via Paypal for a 1500 worded post. They have included an email address for you to send in your pitch.
Money pantry – Get paid to write with MoneyPantry and earn between $30- $150 a post.
They welcome writers at any level – even if you are just a beginner.
They are looking for unique money-making or money-saving articles, that would be of benefit to their audience.
The post needs to be at least 700 words and emailed to the editor.
Penny Hoarder – If you blog about personal finance, money-making or money-saving you are bound to know this website.
With a huge readership, you will be gaining a lot of visibility as a writer and will get paid for doing it.
They haven’t mentioned the payment figures on their website, however, the editor will discuss this based on your post.
They have an online contribution form for you to submit your article.
Income Diary – If you are well versed with SEO this website pays $200-$500 per blog post.
Other topics accepted are social media marketing and making money online.
You can also choose to write about increasing blog traffic, web design or affiliate marketing.
Money Crashers – They are a personal finance site looking for 3,000+ words on investing, money management, retirement planning, credit and debt, real estate, mortgages, frugal living, and lifestyle.
Their payout is monthly by PayPal or direct deposit.
Make a Living Writing – Pay between $75-$150 for writing guest posts on the following topics:
- Social media marketing success stories and more
Freelance mom – well researched, informative articles that will benefit the readers.
The post is meant to be 900-1800 words long and you get $75 – $100 paid through PayPal
Her view from home – this is a family oriented site that is looking for writers on topics like parenting, kids, faith.
Articles are to be between 600-800 and you get paid through PayPal based on the number of views tour post received.
Wow! Women on Writing – they are looking for an article worded between 1000- 3000 which relates to how- to’s, interviews or roundups that will be of benefit to fellow writers.
Paid via PayPal either $50 Or $75 based on the article
A fine parent – An online community for parents that publish in-depth articles each week. Articles must be original and within the range of 1,500 and 3,000 words.
Paying $75 for a post, you just don’t want to miss out!
Parent.com – They require articles on a wide range of well researched and thought out topics.
They have listed a variety of previously published posts that have fared well, to give you a sense of what they are looking for in your submission. A well paying $50- $150 for a post.
Just parents – They are a parenting site based in the UK.
They accept submissions through their contact form and you will be paid through PayPal in 24hrs of your article being approved
Green parent – If you live in the UK, this UK based publication accepting guest post between 1,500 to 2,000.
They have a readership of over 100,000 and they pay £75 for every 1000 words!
Metro- parent – Pay varies depending on the type of article, length of it and experience of the writer. But you have a lot of options to choose from.
Focus on the family – They are looking for hands-on practical ideas for parents to try. Word count is between 50-300, with a payment of $50 on acceptance. Visit their website for more information on how to submit your work.
Great Escape Publishing – Is about articles on getting paid to travel whether its to do with writing or photography.
Their payment is up to $200 depending on the content you create, and how much readers can profit from it.
Transitions Abroad – They are looking for planning guides for travel, work, study and living abroad. Details about how to submit are on their website. Once accepted, writers can earn between $75 to $150 per article.
If you are an experienced freelance writer or blogger, you can try applying to websites that offer regular writing jobs like Online Writing Jobs .
Once you apply with them they offer you writing gigs on a regular basis. They only accept those living in the United States.
The application involves, submitting an online application form, writing sample, proof of residency and tax form.
Another online platform hiring writers is GrammarGang . They have full-time, part-time and freelance writing jobs available.
Topics include freelancing, writing, grammar, SaaS, B2B, eCommerce, and affiliate content.
According to their website, you can earn between $75 – $500 per article, and they have an online application form that you can use to apply.
FlexJobs is another choice for freelance writing jobs.
You have regular jobs posted on their website and you can apply to the ones that suit you best. FlexJobs is an online job board, but they do require you to pay a monthly fee to view their listings.
While the list above offers a quick one-time writing opportunities, let’s take a look at some sites that offer regular freelance writing gigs.
- Click Worker
- Virtual Vocations
- We Work Remotely
In conclusion to this post on paid articles
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Be sure it’s100% your original content.
Be confident, keep trying and don’t give up.
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How to Write Law/Legal Articles (Structure & Format to Use)
How to Write Law Articles : Writing law article is a very demanding undertaking. Law is not a general field; therefore there are some peculiarities ascribable to it. A writer who seeks to write law article must be well grounded in law, particularly on the topic or area intended to be written on. Just like every other article, a law article must have purpose and direction. It must as well have a target audience. These two preliminaries are the crossways to a good law article.
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Table of Contents
How to Write a Legal/Law Article (Structure and Format to Follow)
The Preliminaries: A writer is usually motivated to write on a particular topic by a reason or reasons. These reasons constitute the purpose and direction of the article. This raises the question as to what exactly the writer intends to achieve by the writing. The writer may have been motivated to develop an appraisal on a particular topic, and this is usually the case, because an appraisal permits the writer to assess the totality an applicability of the intended principles and then develop their personal opinion on them, after which the writer recommends solutions or alternatives if any.
All these are firstly considered in the preliminary stage. Another important consideration in the preliminary stage is the audience. Every piece of writing has a targeted audience. It is the category of audience borne in mind by the writer that inspires the language of the article and sometimes the purpose and direction too.
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Abstract: An abstract is an abridgement or summary of a longer publication. A proper law article must have an abstract. The abstract should come immediately after the title. It is under the abstract that the writer gives a brief overview of the content and purpose of the article. The abstract must bear the readers in mind in such a way that after perusing through the abstract, the reader should have a clue of the article’s purpose and direction.
An abstract must not be long. It is necessary to draft an abstract before writing the rest of the article. The draft abstract can always be reviewed from time to time before publication. Some writers may however find it more preferable to complete the article first before writing the abstract. This is also not a bad practice.
Here is an example of what an abstract should look like. – “ In this article the writer considered the relevance of adoption laws in protecting the interest of the adopted child. The article went further to highlight areas which though may have been intended by the legislature to sanctify the adoption procedures, actually occasions in justice against the adoptive parents. Relevant case laws and statutory authorities were cited to juxtapose the positions, and finally, the writer thereon proffers solutions which stand a better practice in the contemporary human existence” .
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The body/content of the article: In a law article, an abstract do not qualify as an introduction. The introduction should come first under the body of the article. It is under the introductory stage that the writer lays adequate foundation on the topic being written on. The introduction may include definition of terms, prior and present positions of the law, identification of issues, etc.
After the introductory stage, the analysis stage follows. It is under this stage that the writer begins to tackle the issues raised during the introduction. The analysis must be presented smoothly, systematically and logically in order to carry the audience along. The analysis stage should discuss the relevant principles of the law in details. The analysis stage can as well include statistics gathered by the writer which can be used to illustrate the practicality of principles or for any purpose relevant to the article.
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The use of Authorities: in law, it is the practice that salient principles of law must be backed up with authorities. A law principle not supported by an authority is viewed as a mere opinion and as such, weight is attached to it at the discretion of the reader. In the order of strength and precedence, legal authorities include; the provisions of any domestic or domesticated enactment, case laws, law dictionaries, foreign laws and cases, obiter dictum and comments by legal authors.
These authorities can be employed by the writer in any stage of writing; whether the introductory stage, analysis stage or conclusion. Every legal article must be backed up with authorities. Where authorities are cited by the writer, their citations must be provided correctly and positioned appropriately. For the case laws, the proper citation should include the case’s citation in the law report (the report name, volume, and year).
Comments made by legal authors should be cited with the name of the author together with the occasion or the piece where the comment was made, and also the year or edition. The authorities cited must wear a different body from other contents of the article. Authorities are to be specifically highlighted either by Capitalization, italics, bold, or the combination of any.
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Conclusion: Having shown full working in the analysis stage, the conclusion stage warps up the entire piece of work. At the conclusion stage, the writer provides the answer to the issues raised in the introductory stage. It is under this stage that the writer proffer solutions to the problems identified. Also it is under this stage that the writer makes clear his own view or position on the topic discussed.
This stage must as well resolve the questions raised in the mind of the readers in the course of their reading the article. The conclusion stage need not necessarily be long. At the conclusion stage, readers will always refer back to the title of the article to observe whether the purpose and direction of the article was actually achieved. The conclusion stage is not optional for a law article; it is compulsory.
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Other contemporary issues
Language : it is best for the language of a law article to be simple. This is especially if the target audience includes the larger society. Simplicity in language enhances readability and clarity, and the attainment of the purpose and direction of the article.
Simplicity of language does not extinguish the use of legal jargons. When legal jargons are used, it should be specifically highlighted by the use of italics. Where the jargon employed is not a regular one, it may be necessary to add its meaning to the footnote. In all, it would be a very stressful task for your readers to frequently consult the dictionary while reading your article.
Paragraphing: a law article must observe the rule of paragraphing. Proper paragraphing is very important in law writing. Paragraphing improves the readability of the work, makes the work neat, and also steers and sustains the interest of the reader. In law articles, the writer’s main points are highlighted in paragraphs.
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Plagiarism: just like in every other academic piece, plagiarism must be totally avoided. Plagiarism is an academic offence of copying another’s work or ideas and presenting them as one’s own without acknowledging the original owner or source.
To avoid plagiarism, all the writer is required to do is to properly cite the source of the information presented.
Review: a law article must undergo several revisions before publication. The review should relate to the general context, grammar, choice of words, professionalism, citation, structure, readability, purpose attainment actualization of the target audience and perception.
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Writing a legal article is a tedious exercise. It demands intensive and extensive research, and then several drafts upon drafts of the article’s compilation. Purpose and direction is very much emphasized on in a law article because its relevance is a sustenance technique which permeates through all of the stages.
Edeh Samuel Chukwuemeka, ACMC, is a lawyer and a certified mediator/conciliator in Nigeria. He is also a developer with knowledge in various programming languages. Samuel is determined to leverage his skills in technology, SEO, and legal practice to revolutionize the legal profession worldwide by creating web and mobile applications that simplify legal research. Sam is also passionate about educating and providing valuable information to people.
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How Microsoft’s Legal Legacy Shapes the Antitrust Case Against Google
Lawyers for the Justice Department and Google as well as the judge in a monthslong trial have invoked the landmark case against Microsoft from the 1990s.
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By Steve Lohr
Steve Lohr covered the Microsoft antitrust trial.
Antitrust trials are full of long stretches of detailed, often tedious testimony punctuated by telling moments. In the two-month Google antitrust trial that is nearing its conclusion, one of those moments came in a brief exchange in October.
While cross-examining a witness for the Justice Department, John Schmidtlein, Google’s lead trial lawyer, tried to describe how this suit differed from the landmark antitrust case brought against Microsoft in the 1990s. The barriers to competition in search today, Mr. Schmidtlein said, are less daunting than Microsoft’s stranglehold on personal computer software.
The judge cut him off. “Let’s move on,” said Judge Amit P. Mehta, who wrote in an opinion earlier in the year that he would use the Microsoft case as a guiding framework. “I think I can figure out what the Microsoft case was about.”
The antitrust fight against Microsoft in the 1990s has loomed over the government’s showdown with Google. The Justice Department and a group of states say the search giant is running the Microsoft monopoly playbook, just in a different tech market, while Google argues that it is hardly as powerful as Microsoft was back in the day.
The Microsoft antitrust case is also the lone example of the government’s embarking on — and winning — a sweeping suit against a tech giant for illegally protecting its monopoly. Microsoft combined old-style practices, like bullying industry partners to stifle competition, with newer ideas in economics.
One of those new ideas included the dynamics of digital markets, which reinforce the power of a dominant company. In tech markets, there can be a powerful “network effect” as a product or service becomes more valuable as more people use it, attracting still more users and investment. Once on a digital platform, users tend not to switch. These concepts of digital platform economics are crucial to the Google case.
While the eventual ruling by Judge Mehta, who was appointed by President Barack Obama, will hinge largely on his assessment of the facts and evidence presented in the trial, his decision must also be built on the precedents established by previous cases.
“Microsoft is his legal road map,” said Andrew I. Gavil, an antitrust expert and law professor at Howard University.
Testimony in the trial, which began in September, is expected to end by Thanksgiving. A ruling by the judge — a bench trial, without a jury — will come next year.
The government’s argument focuses on the power of data and the notion that the search business is an accelerating flywheel, which becomes an insurmountable barrier to rivals. More users generate more data to train Google’s search algorithms, improving the quality of its search, attracting more users and advertisers.
Data does matter, Google’s lawyers have said, but it has diminishing returns. Microsoft’s Bing, for example, has plenty of data, but Google is the runaway leader in search, it says, because of its greater investment in smart people to create better software. Its defense has largely been a parade of company engineers and executives testifying to the time, work and money that go into improving its search engine.
In another echo of the Microsoft antitrust fight, contracts that Google signed with other tech companies to protect its business have emerged as a key part of the trial. In both cases, the government said the contracts were illegal.
Microsoft’s contracts were deals with personal computer makers and internet services to not offer browsing software from Netscape, the early leader. Microsoft feared that the browser — a layer of software on top of Microsoft’s operating system — could undermine the powerful hold its Windows software had on the tech industry.
The Microsoft contracts were take-it-or-leave-it deals. PC makers worried that Microsoft might refuse to give them access to its Windows desktop software or charge them more for it. Windows dominated the PC market and served as the gateway to the internet before smartphones.
Google’s contracts are different. They involve big payments to Apple, Samsung, Mozilla and others to make Google the featured search engine on their devices and browsers. Google paid $26.3 billion for such pay-for-default deals in 2021, the company disclosed in testimony. The government argues that Google paid so much to illegally exclude competitors and potential rivals, effectively buying much of the search market and hoarding still more data.
“So Google did it with carrots instead of sticks,” said Harry First, an antitrust expert at the New York University School of Law. At one point in the trial, Judge Mehta called the default payment deals the “heart of the case.”
Google argues that it competes fairly for the default deals, that its payments to device makers can lower costs to consumers, that it makes it easy for users to switch search engines — and that its grip on the market pales in comparison with Microsoft’s chokehold in the PC era.
Antitrust experts add that Microsoft’s campaign was mainly intended to stifle a potential rival, and that it had little pro-competitive justification for its acts.
“The conduct was harsher in Microsoft; it’s more subtle with Google,” said Herbert Hovenkamp, a professor at the University of Pennsylvania’s Carey Law School.
If the government and states prevail in the Google case, the question becomes: What will Judge Mehta determine is the appropriate remedy?
The remedy phase comes after a judge decides there has been a violation, and then determines what action should be taken to try to restore competition. That could involve another round of court hearings, with testimony from both sides.
Banning the pay-for-default deals would be an obvious step, and that would mirror the outcome in the Microsoft case. In the end, Microsoft was prohibited from making exclusive deals that thwarted competition and was ordered to disclose more technical information to potential rivals.
There are already calls for stronger sanctions to encourage competition this time. Tim Wu, a professor of law at Columbia University and former technology policy official in the Biden administration, calls for ordering Google to spin off its Chrome browser, a major distribution channel for its search engine, in addition to outlawing Google’s payment deals.
Yet Judge Mehta would necessarily be guided by legal precedent — and by Microsoft most of all.
“The government has crafted this case to look as much like Microsoft as they could,” said Mr. First of New York University. “To push the boundary in the remedy phase would be a real challenge.”
An earlier version of this article misspelled the surname of an antitrust expert and law professor at Howard University. He is Andrew I. Gavil, not Gavel.
How we handle corrections
Steve Lohr covers technology, economics and work force issues. He was part of the team awarded the Pulitzer Prize for explanatory reporting in 2013. More about Steve Lohr
These lawyers used ChatGPT to save time. They got fired and fined.
Artificial intelligence is changing how law is practiced, but not always for the better.
Zachariah Crabill was two years out of law school, burned out and nervous, when his bosses added another case to his workload this May. He toiled for hours writing a motion until he had an idea: Maybe ChatGPT could help?
Within seconds, the artificial intelligence chatbot had completed the document. Crabill sent it to his boss for review and filed it with the Colorado court.
“I was over the moon excited for just the headache that it saved me,” he told The Washington Post. But his relief was short-lived. While surveying the brief, he realized to his horror that the AI chatbot had made up several fake lawsuit citations.
Crabill, 29, apologized to the judge, explaining that he’d used an AI chatbot. The judge reported him to a statewide office that handles attorney complaints, Crabill said. In July, he was fired from his Colorado Springs law firm. Looking back, Crabill wouldn’t use ChatGPT, but says it can be hard to resist for an overwhelmed rookie attorney.
“This is all so new to me,” he said. “I just had no idea what to do and no idea who to turn to.”
Business analysts and entrepreneurs have long predicted that the legal profession would be disrupted by automation . As a new generation of AI language tools sweeps the industry, that moment appears to have arrived.
Stressed-out lawyers are turning to chatbots to write tedious briefs. Law firms are using AI language tools to sift through thousands of case documents, replacing the work of associates and paralegals. AI legal assistants are helping lawyers analyze documents, memos and contracts in minutes.
The AI legal software market could grow from $1.3 billion in 2022 to upward of $8.7 billion by 2030, according to an industry analysis by the market research firm Global Industry Analysts. A report by Goldman Sachs in April estimated that 44 percent of legal jobs could be automated away, more than any other sector except for administrative work.
But these money-saving tools can come at a cost. Some AI chatbots are prone to fabricating facts, causing lawyers to be fired, fined or have cases thrown out. Legal professionals are racing to create guidelines for the technology’s use, to prevent inaccuracies from bungling major cases. In August, the American Bar Association launched a year-long task force to study the impacts of AI on law practice.
“It’s revolutionary,” said John Villasenor, a senior fellow at the Brookings Institution’s center for technological innovation. “But it’s not magic.”
AI tools that quickly read and analyze documents allow law firms to offer cheaper services and lighten the workload of attorneys, Villasenor said. But this boon can also be an ethical minefield when it results in high-profile errors.
In the spring, Lydia Nicholson, a Los Angeles housing attorney, received a legal brief relating to their client’s eviction case. But something seemed off. The document cited lawsuits that didn’t ring a bell. Nicholson, who uses they/them pronouns, did some digging and realized many were fake.
They discussed it with colleagues and “people suggested: ‘Oh, that seems like something that AI could have done,’” Nicholson said in an interview.
Nicholson filed a motion against the Dennis Block law firm, a prominent eviction firm in California, pointing out the errors. A judge agreed after an independent inquiry and issued the group a $999 penalty. The firm blamed a young, newly hired lawyer at its office for using “ online research ” to write the motion and said she had resigned shortly after the complaint was made. Several AI experts analyzed the briefing and proclaimed it “likely” generated by AI, according to the media site LAist.
The Dennis Block firm did not return a request for comment.
It’s not surprising that AI chatbots invent legal citations when asked to write a brief, said Suresh Venkatasubramanian, computer scientist and director of the Center for Technology Responsibility at Brown University.
“What’s surprising is that they ever produce anything remotely accurate,” he said. “That’s not what they’re built to do.”
Rather, chatbots like ChatGPT are designed to make conversation, having been trained on vast amounts of published text to compose plausible-sounding responses to just about any prompt. So when you ask ChatGPT for a legal brief, it knows that legal briefs include citations — but it hasn’t actually read the relevant case law, so it makes up names and dates that seem realistic.
Judges are struggling with how to deal with these errors. Some are banning the use of AI in their courtroom. Others are asking lawyers to sign pledges to disclose if they have used AI in their work. The Florida Bar association is weighing a proposal to require attorneys to have a client’s permission to use AI.
One point of discussion among judges is whether honor codes requiring attorneys to swear to the accuracy of their work apply to generative AI, said John G. Browning, a former Texas district court judge.
Browning, who chairs the state bar of Texas’ taskforce on AI, said his group is weighing a handful of approaches to regulate use, such as requiring attorneys to take professional education courses in technology or considering specific rules for when evidence generated by AI can be included.
Lucy Thomson, a D.C.-area attorney and cybersecurity engineer who is chairing the American Bar Association’s AI task force, said the goal is to educate lawyers about both the risks and potential benefits of AI. The bar association has not yet taken a formal position on whether AI should be banned from courtrooms, she added, but its members are actively discussing the question.
“Many of them think it’s not necessary or appropriate for judges to ban the use of AI,” Thomson said, “because it’s just a tool, just like other legal research tools.”
In the meantime, AI is increasingly being used for “e-discovery”— the search for evidence in digital communications, such as emails, chats or online workplace tools.
While previous generations of technology allowed people to search for specific keywords and synonyms across documents, today’s AI models have the potential to make more sophisticated inferences, said Irina Matveeva, chief of data science and AI at Reveal, a Chicago-based legal technology company. For instance, generative AI tools might have allowed a lawyer on the Enron case to ask, “Did anyone have concerns about valuation at Enron?” and get a response based on the model’s analysis of the documents.
Wendell Jisa, Reveal’s CEO, added that he believes AI tools in the coming years will “bring true automation to the practice of law — eliminating the need for that human interaction of the day-to-day attorneys clicking through emails.”
Jason Rooks, chief information officer for a Missouri school district, said he began to be overwhelmed during the coronavirus pandemic with requests for electronic records from parents litigating custody battles or organizations suing schools over their covid-19 policies. At one point, he estimates, he was spending close to 40 hours a week just sifting through emails.
Instead, he hit on an e-discovery tool called Logikcull, which says it uses AI to help sift through documents and predict which ones are most likely to be relevant to a given case. Rooks could then manually review that smaller subset of documents, which cut the time he spent on each case by more than half. ( Reveal acquired Logikcull in August, creating a legal tech company valued at more than $1 billion.)
But even using AI for legal grunt work such as e-discovery comes with risks, said Venkatasubramanian, the Brown professor: “If they’ve been subpoenaed and they produce some documents and not others because of a ChatGPT error — I’m not a lawyer, but that could be a problem.”
Those warnings won’t stop people like Crabill, whose misadventures with ChatGPT were first reported by the Colorado radio station KRDO. After he submitted the error-laden motion, the case was thrown out for unrelated reasons.
He says he still believes AI is the future of law. Now, he has his own company and says he’s likely to use AI tools designed specifically for lawyers to aid in his writing and research, instead of ChatGPT. He said he doesn’t want to be left behind.
“There’s no point in being a naysayer,” Crabill said, “or being against something that is invariably going to become the way of the future.”
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Shakira reaches a deal with Spanish prosecutors on the first day of tax fraud trial
The Associated Press
Colombian performer Shakira leaves court in Barcelona, Spain, on Monday. The global pop star struck a deal with prosecutors as her trial on tax fraud charges was scheduled to begin. Joan Mateu Parra/AP hide caption
Colombian performer Shakira leaves court in Barcelona, Spain, on Monday. The global pop star struck a deal with prosecutors as her trial on tax fraud charges was scheduled to begin.
BARCELONA, Spain — After having maintained her innocence for nearly five years, pop star Shakira struck a last-minute deal to avoid the risk of going to prison on the opening day of her tax fraud trial in Barcelona on Monday.
Shakira told the presiding magistrate, José Manuel del Amo, that she accepted the agreement reached with prosecutors. She answered "yes" to confirm her acknowledgement of six counts of failing to pay the Spanish government 14.5 million euros (about $15.8 million) in taxes between 2012 and 2014.
Under the deal, Shakira is to receive a suspended three-year sentence and a fine of 7 million euros ($7.6 million).
The trial, which would have included more than 100 witnesses over the following weeks, was instead called off after just eight minutes.
Prosecutors said in July that they would seek a prison sentence of eight years and two months and a fine of 24 million euros ($26 million) for the singer, who has won over fans worldwide for her hits in Spanish and English in different musical genres.
Shakira didn't just 'cross over' — she created a new multicultural pop stardom
Shakira said in a statement provided by her public relations firm that she had wanted to fight on but put her family, career and peace of mind first.
"I have made the decision to finally resolve this matter with the best interest of my kids at heart who do not want to see their mom sacrifice her personal well-being in this fight," she said. "I need to move past the stress and emotional toll of the last several years and focus on the things I love, my kids and all the opportunities to come in my career."
The case hinged on where Shakira, now 46, lived during that period.
Prosecutors in Barcelona have alleged that the Colombian singer spent more than half of that period in Spain and therefore should have paid taxes on her worldwide income in the country even though her official residence was still in the Bahamas. Tax rates are much lower in the Bahamas than in Spain.
The multiple Grammy and Latin Grammy winner waved and blew a kiss to a small crowd of bystanders before entering the courthouse. She briefly sat in front of the panel of judges, flanked by teams of prosecutors on one side and the defense on the other.
"This has been a difficult decision that took time to reach," defense lawyer Miriam Company told reporters. "Her legal team had prepared the trial and were convinced we could demonstrate her innocence, but the circumstances changed and (Shakira) opted to accept the deal."
Shakira turned down a deal offered to her by prosecutors to settle her case in July 2022, saying, via her Spanish public relations firm Llorente y Cuenca, that she "believes in her innocence and chooses to leave the issue in the hands of the law." The details of that potential deal were not made public.
Shakira was named in the " Paradise Papers " leaks that detailed the offshore tax arrangements of numerous high-profile individuals, including musical celebrities such as Madonna and U2's Bono.
Shakira's public relations firm had previously said that she had already paid all that she owed and an additional 3 million euros (about $3.2 million) in interest.
The defense team for Shakira, the Barcelona firm Molins Defensa Penal, said in November 2022 that she had not spent more than 60 days a year inside the country during the period in question, adding she would have needed to have spent half the year in Spain to be considered a fiscal resident. Her defense argued that she was away from Barcelona for long stretches on a world tour in 2011 and then spent a lot of time in the United States as part of a jury for the NBC television music talent show The Voice .
Spanish prosecutors disagreed, and the investigating judge, Marco Juberías, wrote in 2021 on the conclusion of a three-year probe into the charges that he found there existed "sufficient evidence of criminality" for the case to go to trial. Shakira defended her innocence when she was questioned by Juberías in 2019.
She lost an appeal to have the case thrown out last year.
Shakira established her fiscal residency in Spain in 2014 at the same time her oldest child was enrolled in school in Barcelona, according to her defense team, as she was going to spend more time in the country with her family.
In Spain, an investigative judge carries out an initial probe and decides either to throw the case out or send it to trial. A court can waive prison time for first-time offenders if they are sentenced to less than two years behind bars.
In a separate investigation, Spanish state prosecutors charged Shakira in September with alleged evasion of 6.7 million euros in tax on her 2018 income.
They accused her of using an offshore company based in a tax haven to avoid paying the tax.
Spain has cracked down on soccer stars such as Lionel Messi and Cristiano Ronaldo over the past decade for not paying their full taxes. The former Barcelona and Real Madrid stars were found guilty of evasion but both avoided prison time after their sentences were suspended.
Financial Scandals Tarnish Spanish Soccer Glory
Shakira, whose full name is Shakira Isabel Mebarak Ripoll, has two children, Milan and Sasha, with Barcelona soccer star Gerard Piqué. The couple lived together in Barcelona before ending their 11-year relationship last year. Since then, she has resided in Miami.
After triumphing at the Latin Grammy Awards gala in Seville on Thursday, Shakira thanked her fans in Spain for "being with me in the good times and the bad."
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The Top 10 EuroLeague salaries of 2020-21
Nikola Mirotic remains the highest-paid player in Europe, followed by Shane Larkin
By Aris Barkas/ [email protected]
It has become a yearly tradition for Eurohoops to present the Top EuroLeague salaries. The list contains very few new names with Shane Larkin and Nikola Milutinov being the big winners during the 2020 summer of uncertainty.
However, it has to be noted in the coronavirus era once more it proved to be very hard to cross-check the exact numbers, the different taxation around Europe creates one more issue that’s not easy to be resolved between net and gross numbers, plus, as usual, those numbers are not official and clubs neither confirm nor deny them.
Once more it has to be noted that the reported numbers are net US dollars – while many deals are signed in Euros – plus there are some big corrections compared to last season , especially in the case of Walter Tavares’ contract with Real Madrid , which will be analyzed case by case in the following text.
The bottom line for the total financial situation in next season’s EuroLeague is that the top players lost little to none of their income. The middle class gets the biggest pressure and it’s not easy to get one million dollar deals as it used to be, but on the other hand, the low-tier contracts remain pretty much the same.
EuroLeague salaries and budgets remain as a whole at the top of the food chain of European basketball, even if there are cases in which clubs like Panathinaikos , Zalgiris Kaunas, Bayern Munich, and Baskonia can’t spend the money they used to.
1. Νikola Mirotic, FC Barcelona $3,8M
Mirotic remains the highest-paid player of European basketball and there’s a detailed analysis from last summer about his contract . With that being said, it remains unknown how much money Mirotic lost due to the cancelation of the EuroLeague season from his 2019-20 salary.
However, despite our initial report about a total $5,4 M yearly salary, after newer information provided by the club, a $3,8 M net salary is much more accurate, since the taxation in the second year of Mirotic’s contract is 44%. So, even marginally, he remains on top of the list according to the general European consensus. Also, Alex Abrines is removed from the Top10 list, since his net salary is much less than the two million line.
– Alexey Shved, Khimki Moscow Region $2,5 M
His salary is much more modest compared to the four million of his previous contract, but still, he is one of the most well-paid players in Europe during the COVID era. He signed for three more years with Khimki and it has to be noted that despite the official denials the only other team which had a strong interest for him with Zenit St. Petersburg.
Manhattan real estate brokerages are sued for inflating commissions
A man looks at advertisements for luxury apartments and homes in the window of a Douglas Elliman Real Estate sales business in Manhattan's Upper East Side neighborhood in New York City, New York, U.S. October 19, 2021. REUTERS/Mike Segar/File Photo Acquire Licensing Rights
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NEW YORK, Nov 13 (Reuters) - A lawsuit filed on Monday accuses the Real Estate Board of New York (REBNY) and more than two dozen brokerages and companies of conspiring to artificially inflate commissions paid to agents who help sell residential real estate in Manhattan.
The proposed class action against the REBNY trade group, the Corcoran Group (HOUS.N) , Douglas Elliman (DOUG.N) and others followed an Oct. 31 verdict by a federal jury in Missouri awarding home sellers $1.78 billion, in a similar case against the National Association of Realtors and several brokerages.
That verdict, which a judge can triple to more than $5.3 billion, could upend decades-old practices that require sellers to pay commissions to buyers' brokers. NAR faces at least two other similar proposed class actions.
In Monday's lawsuit in federal court in Manhattan, plaintiff Monty March said commissions on Manhattan residential sales remain a stable 5% to 6% even as home prices soar, with the average apartment price topping $2 million by early 2022.
March said sellers using REBNY's listing service should not pay 2.5% to 3% commissions to buyers' brokers given how commissions are lower in "fully competitive" markets such as Brooklyn, where they are negotiated separately and average 1%.
REBNY General Counsel Carl Hum said the group was reviewing the complaint with its lawyers, and was confident its listing service's practices and procedures "abide by all relevant laws."
Corcoran and Douglas Elliman did not immediately respond to requests for comment.
March said he paid inflated commissions when he recently sold property on Manhattan's Upper East Side. Property records show he sold an apartment there for $5.6 million in July 2022.
Starting on Jan. 1, REBNY will begin requiring sellers, not their brokers, to directly pay any commissions to buyers' brokers, to promote "transparency and consumer confidence in the residential marketplace."
March said it is unclear whether this would result in lower commissions, or delay sales while buyers' brokers negotiate with sellers.
The lawsuit seeks damages for sellers of Manhattan residential property in the last four years who paid buyer brokers' commissions under REBNY rules.
The case is March v. Real Estate Board of New York et al, U.S. District Court, Southern District of New York, No. 23-09995.
Reporting by Jonathan Stempel in New York; editing by Jonathan Oatis
Our Standards: The Thomson Reuters Trust Principles.
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