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15 creative elevator pitch examples for every scenario
A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity?
First things first: What is an elevator pitch?
An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch.
In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. That makes preparing for your next pitch an important step in marketing both yourself and your company.
When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale.
How long should an elevator pitch be?
One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points.
A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching.
When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen.
But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings.
How to write an elevator pitch
When it comes to writing an elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.
All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Body language is also an important part of a solid introduction, as is eye contact. Here are a few tips to keep in mind when introducing yourself to a new prospect.
Greet your audience in a way that’s appropriate for the occasion. Go formal for a business pitch or more casual for a fun event. With business meetings and networking events being held virtually, you’ll need to get creative with your introductions over video chat. You could even start with a lighthearted joke to break the ice. But whatever you do, make sure it’s relevant to your audience.
Present the problem
All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.
If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience.
Offer the solution
If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.
The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect.
Explain your value proposition
Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them.
The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary.
If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.
Engage the audience
While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye.
There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it.
A foolproof elevator pitch template
Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create a foolproof template that will work in any situation.
Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.
Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in.
General elevator pitch template
Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch.
Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”
Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”
Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”
Value proposition : “In fact, we’re the only company that offers [value proposition].”
CTA : “I think our solution could really help you. Are you available this week to speak further on this?”
Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .
30-second elevator pitch examples
Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to increase productivity . Try a few or try them all to find one that best fits your personality and value proposition.
Example 1: Short and sweet
This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.
The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers.
Example 2: Relatable over reliable
Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale.
It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team.
Example 3: Savvy with stats
Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.
Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.
Example 4: Question everything
This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.
Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?
Example 5: Comedic twist
If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company.
Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines.
Example 6: Tell a story
Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist.
We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.
Example 7: Emotionally driven
While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech.
It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.
Example 8: Write it first
While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy.
Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?
Example 9: End with a one-liner
Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.
Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software?
Elevator pitch examples by scenario
Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in.
Example 10: Networking event
A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template.
Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well.
Example 11: Job interview
Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself.
I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects.
Example 12: Formal meeting
You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition.
I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track.
Example 13: Sales pitch
Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page.
Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them.
Example 14: Social introduction
Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch.
Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes.
Example 15: Entrepreneurs and business owners
Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.
I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road.
4 tips to perfect your elevator pitch
In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch.
1. Stick to your outline
To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes.
2. Speak slowly and clearly
Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time.
3. Record your pitch
Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone.
4. Practice, practice, practice!
There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared.
Elevate your first impression with an elevator pitch
An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.
While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth.
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14 Elevator Pitch Examples to Inspire Your Own [+Templates]
Published: July 19, 2023
Whether you're introducing yourself at a networking event, telling new colleagues about your business, or pitching to another professional — you want to capture attention and get it fast.
In situations like these, you need a short and easy-to-grasp explanation of your company and its products, like an elevator pitch.
In this post, we'll discuss why you should use a pitch, discuss different types, learn how to write your own, and give you tips on how to make a memorable one.
What is an elevator pitch?
An elevator pitch — also known as elevator speech — is a short, memorable description of what you do and/or what you sell. The goal is to earn a second conversation, not to convince the person you're talking to that they should hire you or buy your solution.
An elevator pitch is never an opportunity to close a deal. It's an opportunity to close more of your prospect's attention and time. It's a quick introduction to you, your company, and how you can help your prospect.
Elevator Speech Example
Hi, I'm an account manager with Vacation Locator. We help travelers across the world plan their perfect holiday based on their interests, budget, and location preferences. With travel experts assigned to each account, we find the best deals and most unique experiences for each client, so they can enjoy their vacation, instead of stressing out about planning it. On average, we're able to save travelers up to 30% on expenses such as hotel and airfare.
Download Now: Free Elevator Pitch Templates
E-pitch templates to better sell your product, fund your business, or network.
- 4 Fundraising Pitch Templates
- 2 Networking Pitch Templates
- 2 Sales Pitch Templates
You're all set!
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Free Elevator Pitch Templtes
Fill out the form to get the free e-pitch templates., when to use an elevator pitch.
Pull it out at networking events, conferences, warm calls — and even job interviews or career fairs. Keep your elevator pitch goal-oriented (e.g., "I help companies like yours increase production by up to 30% without additional cost.") and always end with a business card or request to connect on LinkedIn.
If you're curious about what an elevator pitch should look like, or simply ready to jumpstart the pitch creation process, download the templates below. We've compiled several types of templates — from sales pitches to funding requests.
No matter which type of pitch you're delivering, concision is essential. You don't want to waste your prospect's, investor's, or fellow professional's time. With that in mind, how much time should you spend on an elevator pitch?
How long should an elevator pitch be?
An effective elevator pitch is meant to be no more than 30 seconds, just like the length of time you ride in an elevator. You want to keep your words easily digestible, so avoid trying to get too deep into specifics as it can drag on the conversation — and lose your prospect's attention.
You should have an effective elevator pitch prepared before you need it, since you have such a short time to deliver it.
To show your value in under a minute, your pitch needs purpose, flow, and a hook to reel in attention.
How to Write an Elevator Pitch
Download Free E-Pitch Templates
Get your pitch started by using HubSpot's easy-to-use templates. As you write your pitch, you can adjust it as required to address the specific needs of the recipient.
The templates include three different types of pitches: For sales prospects, investors, and potential network connections. No matter what you aim to do with your pitch, having a strong starting framework is essential. Telling your or your company's story in less than a minute can be a challenge, and using templates can help you more effectively hone your message.
Once you've downloaded your templates, tailor them by following the steps below.
2. Introduce yourself.
Before jumping into your elevator pitch, you'll need to introduce yourself to the person you're talking to. Write a sentence about who you are and what your role is at the company (e.g., "I'm a sales rep at Better Than the Rest Cable."). This will help you start the conversation off on the right foot.
Remember not to ramble. Researcher Diana Tamir shows that when we talk about ourselves, our brains show activity in the areas linked to value and motivation. Our bodies are rewarded when we talk about ourselves, so, especially when we're in high-stress situations, we resort to what feels good.
Tamir says , "This helps to explain why people so obsessively engage in this behavior. It's because it provides them with some sort of subjective value: It feels good, basically."
The problem with rambling in an elevator pitch scenario is that you haven't earned the prospect's interest or attention yet. They don't care who you are yet, how long you've worked in your company, or what job you had before. Keep the information about yourself to a minimum and earn the right to share more later in the deal.
3. State your company's mission.
Have a clear understanding of what your company does. What's the company's mission and goals for its product or service? Include a section in your pitch where you introduce the company. The more you know about the business, the easier it will be to cater your pitch to the person you're talking to.
For example, "I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs."
This is a succinct description of what the company does — without getting into the weeds. If you were to be cut off after these two sentences, the prospect would still know exactly who you are and what your company does.
4. Explain the company value proposition.
What does your company do exceptionally well that sets its product or service apart from the rest? Write a brief, 1-2 sentence statement about the value the product or service provides to current customers.
You've introduced yourself and your company, now it's time to get to the goods. Let's see what that looks like:
"I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs. With regional experts assigned to each account, we help hotels identify the most cost-effective and guest-delighting cable plan for them."
In one sentence, you've told the prospect what sets us apart and how you can bring them value. You've likely piqued their interest, but how can you really grab their attention? Read on.
5. Grab their attention with a hook.
Pull in your audience with an exciting story about a customer or the company founders. Or offer up a fascinating fact or statistic about the product. An attention-grabbing hook keeps people engaged with what you're saying. Let's finish up our pitch below with an attention-grabbing statistic.
"I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs. With regional experts assigned to each account, we help hotels identify the most cost-effective and guest-delighting cable plan for them. On average, we're able to save hotels up to 25% on their annual cable bills."
6. Read and edit the pitch.
Read your pitch aloud and make sure it sounds natural. If your pitch is overly formal, you could come off as stuffy and uptight. Instead, make your pitch conversational. This will keep your audience captivated and more likely to continue the conversation.
Elevator Pitch Templates
Now that you know how to write an elevator pitch, download HubSpot's eight free elevator pitch templates to put your learnings into action. These templates can be used to make a sale, start networking, or jumpstart a deal for business capital.
Featured Resource: 8 Free Elevator Pitch Templates
Our templates follow established best practices for elevator pitches. Each one includes:
- A personal greeting: Start every pitch by establishing a human connection and making your prospect feel seen and heard.
- A statement of your company's mission: Your mission can be blended with your value proposition and vice versa. But this piece of information is essential to get your prospect's buy-in, quickly.
- A hook to get your audience's attention: The hook can be as simple as a probing question or a highly personalized statement that's been tailored to your prospect's needs. Either way, the hook will often seal the deal.
- A real example: See the template in action by reading a filled-out example, allowing you to visualize what your pitch may look like as you refine and edit it.
Using these templates allows you to save precious time and focus on the essence of the pitch instead of minute details, such as how to start it off or how to organize it. Your prospect's time is valuable, and so is yours.
30 Second Elevator Pitch Examples
If you're looking for some inspiration, look no further. The following elevator pitch examples illustrate different ways to describe what you can offer in 30 seconds or less.
1. An Attention-Grabbing Question
This elevator pitch is effective because:
- It grabs your attention with a question.
- It reminds you of an annoying — and frequent — pain.
- It demonstrates empathy for your situation.
- It's straightforward and doesn't use jargon.
2. The Credibility Boost
As an account executive for AnswerASAP, I talk to hundreds of marketers per month. And 99% of them hate creating reports. It's time-consuming, it's tedious, and it's usually not your highest priority. That's where our tool comes in — it pulls from all of your data to create any report you want in less than the time it takes to pour a cup of coffee.
- It demonstrates the speaker's authority.
- It reinforces how strongly you hate making reports.
- It uses a common metaphor to highlight the tool's ease of use.
3. The Surprise Ending
You want to know how many leads from your webinar campaign became customers versus leads from your trade show booth. But only customers who bought two products — and weren't already in your database.
How long would it take you to create that report?
If you had AnswerASAP, a data and reporting tool, you'd already know. It creates reports in a matter of seconds.
- It has a "surprise ending."
- It illustrates how valuable the product is creatively.
- It forces you to compare your current situation to a better world.
4. An Outlandish Stat
7. The Reality Check
- It helps you understand exactly how the product works with a simple example.
8. The Joke
How many marketers does it take to do monthly reporting? None if they've automated the process with AnswerASAP. Each employee that uses this tool saves 30 minutes per day on average, which is time they can spend on marketing tasks more worthy of their time such as improving performance on campaigns and increasing ROI across the board.
- It engages the audience (at least, if you use a joke that's actually funny).
- It provides instant relatability.
- It draws on a known truth about the industry and positions an unexpected solution.
9. The Emotional Appeal
When I started my career in marketing, I thought I would be making a difference for my organization right away, but as the junior member of the team, all the reporting and administrative tasks were pushed onto me. I was spending so much time creating reports for key stakeholders that could've been diverted to more important revenue-generating activities. If you're not using AnswerASAP, you're spending too much of the organization's time, money, and talent on something that can be generated by our tool on-demand in 30 seconds.
- It evokes emotion and empathy through storytelling.
- It establishes a pain or problem you can relate to.
- It draws a hard-hitting conclusion as a natural "moral of the story."
10. The One-Liner
4. Don't under-emphasize the problem you're solving.
It's possible that you may run into issues when putting reports together for your boss. For instance, things may go awry every once in a while, such as disappearing data or disagreeing sources. With AnswerASAP, you can lay those worries to rest. We have a few features that will help you with those issues if you ever run into them.
- It treats a customer problem as a possibility and not an urgent reality.
- It's vague ("things may go awry") and doesn't emphasize how those issues can hurt the prospect.
- It doesn't specify the product features that will solve the prospect's challenges.
- Because it never goes into detail, it shows little research and care.
Remember, an elevator pitch should only come at someone else's prompting. If you're spontaneously reciting it to random people, you're not doing yourself any favors. But if they ask, you want to be prepared with an interesting, well-crafted pitch.
Elevator Speech Best Practices
1. Keep it brief.
The purpose of an elevator speech is to be as brief as possible while capturing a prospect's attention. Try to stay under sixty seconds — including your introduction. Even if you're delivering your elevator speech during a formal presentation, where you have time to elaborate if needed, keep the bulk of your pitch under sixty seconds.
If you don't, you won't be able to use your pitch when you're chatting with prospects in situations with tighter time constraints — such as a tradeshow or a chance meeting.
2. Practice multiple times beforehand.
You may have written the most incredible elevator speech for your product, but if you hamper the delivery by misremembering or even forgetting parts of your pitch, it won't be an effective tool. Be sure to practice by yourself, with your manager, and with your colleagues.
The goal isn't just to memorize it, but to practice your tone, pace, and overall delivery.
3. Come prepared with additional materials.
When you're delivering your elevator pitch, be prepared to provide your prospect with what they need to continue the conversation. Whether that's a business card, a brochure, or a short demo, carry all that you might need with you.
The elevator speech is your opportunity to begin a deal on the right foot and speed the nurturing process. Typically, you might take weeks emailing a prospect before they're ready to schedule a meeting with you, but an elevator pitch speeds that work. You want to have the materials you need to keep the conversation going.
4. Be positive and enthusiastic.
It's essential to show your personality during your elevator pitch, but whether you're a quiet, calm introvert or a charming, excitable extrovert, you should still convey positivity and enthusiasm.
You can use your body language and expression to keep things positive, even if your tone is quiet and calm. You might highlight the amazing benefits your prospect will enjoy if they sign up, or tell a positive story from one of your previous clients.
Most importantly, you should make it obvious that you want to help your prospect more than anything — which will make you sound positive by default.
5. Vary the tone of your voice.
As you deliver your pitch, vary your tone and modulation to keep your listener engaged. This will help you emphasize the most important parts of your speech — such as the benefits — while keeping your prospect's attention. The pitch may be short, but you'll be surprised at how easily people can tune out based on your tone alone. We don't want to risk it! Especially if it's a prospect you've never spoken with.
Reel in Clients with an Effective Elevator Pitch
While a short speech may seem insignificant, those first conversations can hold some weight. With a well-crafted pitch, you can turn a single conversation with a prospect into a long-lasting customer, or even into a business partner. We hope you found these examples helpful and are inspired to craft your own effective elevator pitch.
Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.
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60+ Elevator Pitch Examples by Type, Scenario, and Industry
By Kate Eby | January 26, 2023
No matter your industry, your goals, or your career level, you should always have an elevator pitch prepared. We’ve worked with experts to assemble the largest collection of elevator pitches to help spark inspiration as you craft your own.
Included in this article, you’ll find detailed elevator pitches sorted by type, such as a 10-second one-liner pitch and a two-minute pitch ; by scenario, such as a sales pitch and an elevator pitch for students ; and by industry, such as a pitch for project managers and an elevator pitch for an accountant .
What Is an Elevator Pitch?
An elevator pitch is a quick summary of a person, product, or company. A good pitch clearly conveys what you do, while encouraging a connection. Elevator pitches should be engaging, persuasive, and clear.
The sheer number of strategies and methods for writing an elevator pitch can be daunting. Reviewing elevator pitch examples can be a great way to learn how others pitch their companies or services so that you can adapt their ideas to your own business, product, or service.
Find everything you need to write an elevator pitch , including how long it should be, common elevator pitch pitfalls, tips from experts, detailed examples of pitches, and more. For additional resources, try one of these downloadable elevator pitch templates .
Elevator Pitch Examples by Type
Elevator pitches can vary in length, from 10-second one-liners to five-minute investor pitches. You can also use different strategies to strengthen your pitch, such as attention-grabbing questions or surprise endings.
Review the following examples to see how you can apply different elevator pitch strategies and structures to your own pitches.
10-Second, One-Liner Elevator Pitch Examples
When you don’t have time for a full 60-second elevator pitch, it can be helpful to prepare a supershort 10-second pitch. Convey the value, advantage, and function of the person, company, or product you are pitching in 10 seconds or fewer.
Elevator pitches that are this short should grab the listener’s attention quickly. Try asking a thought-provoking question or sharing a surprising statistic.
David Leonhardt, Freelance Writer and Owner of THGM Writing Services , shares his supershort, one-line elevator pitch: “A lot of people are just too busy to write their own articles, press releases, reports, or even books, so I help them get it done.”
In this pitch, Leonhardt communicates directly and clearly what value he can bring with his writing services, without getting bogged down in details. This pitch opens up the possibility of a longer discussion down the road.
Josh Pies, Executive Producer at C47 Film Associates , uses this pitch when selling his digital marketing services: “I don't want to waste your time. Do you have a strategy to distribute the video you want us to create for you? 'Cuz if you just have a plan, it's not gonna work.”
This pitch, explains Pies, “sets up a conversation about how strategy must precede creativity.” In less than 10 seconds, he’s caught the listener’s attention, asked a thought-provoking question, and kindled interest in his expertise.
30-Second Elevator Pitch Examples
Thirty seconds is a standard length for a short elevator pitch. In half a minute, a speaker should be able to provide just enough information to pique listener interest. Try including statistics, thoughtful questions, quick jokes, or other attention-grabbing strategies.
Here are two examples of effective 30-second elevator pitches:
- “Did you know that 70 percent of the waste produced by the global beauty industry comes from packaging materials? That’s billions of tons of rigid plastic. We think this is a serious problem, which is why we’ve made a commitment to doing better. In just the last two years, we’ve increased the amount of biodegradable materials in our packaging from 40 to 60 percent.”
- “I’ve worked with parents who are so anxious about getting their children into private schools that they’re losing sleep. And it’s understandable. Every school has different standards, essays to write, tests to take, and high-pressure interviews. I simplify the whole process. I do the heavy lifting so that my clients can relax, while knowing that they’re doing everything possible to get their children the education they deserve.”
Take a look at this chart to see how these examples pack in lots of information in a few short sentences.
One-Minute Elevator Pitch Example
Sixty seconds is another common length for an elevator pitch. In one minute, a speaker can provide compelling data, show personality, and more. Practice a one-minute elevator pitch often to make sure you are using the time wisely.
Lucy Hurst, Co-Founder and Managing Director of Sherbet Donkey Media , shares her company’s one-minute elevator pitch: “Sherbet Donkey Media was set up with the intention to disrupt the digital marketing industry by being honest and clear with clients from the get-go and producing tangible results. We’ve put together a team with exceptional and complementary expertise, and every member of our staff keeps their finger on the pulse as well. From the start of your marketing campaign, all our departments will work together to ensure that the marketing strategy succeeds on every level. It’s then consistently monitored and tweaked accordingly to ensure that you get results. We have multiplied a business’s e-commerce sales tenfold in 12 months. While we can’t guarantee this for every customer, we can promise that we will deliver results like no other.”
In this elevator pitch, Hurst uses the additional time to clearly explain what Sherbet Donkey Media does and how it can add value. She cites specific evidence of the company’s past success and paints a colorful portrait of its culture and team makeup.
Two-Minute Elevator Pitch Example
Two minutes is an uncommon length for an elevator pitch. Take advantage of this stretch of time to pitch your product or service by telling compelling stories, establishing credibility, and asking engaging questions. Always rehearse your talking points.
Longer pitches are appropriate for situations where you already have a captive audience, such as in a presentation or an interview. Divide your pitch into sections to keep your information organized and concise.
Here is an example of a two-minute pitch a candidate might use to introduce themselves in a job interview :
In two minutes, you should be able to demonstrate that you know industry lingo, show relevant experience, and have goals that align with the role you want.
Tip: Any time you pitch a potential client, employer, investor, or other person, do your research ahead of time and tailor your pitch to your audience.
Five-Minute Elevator Pitch Examples
Once an elevator pitch is five minutes long, it’s not really an elevator pitch. In five minutes, you can offer a fully fleshed-out pitch to present to investors, potential clients, or executives within your company.
For example, you might pitch your services to a new client. Ask them questions to identify their specific needs and explain how you are uniquely positioned to address them.
Here are some questions you might ask:
- How are you currently supporting your system?
- When was the last time you completed a project, and how did it go?
- How did you find the resources for that project?
- What are some of the attributes you look for in a resource?
- What are some reasons you’re looking at different options for your next project?
- Which of those is most important?
- Which of those have you had the most trouble finding?
Tip: For five-minute pitches, visual tools such as a PowerPoint presentation will help you stay organized and help your audience follow along. Remember to ask a lot of questions, which helps with engagement as you present your idea.
Elevator Pitch Deck Template for PowerPoint
Download the Elevator Pitch Deck Template for PowerPoint
Try this elevator pitch deck template for help structuring a longer presentation. The template organizes a pitch in a simple, six-part structure, which includes a problem statement, solution statement, expertise, competition, justification, and call to action.
Attention-Grabbing Question Examples of Elevator Pitches
Want to make your pitch stand out? Start with an attention-grabbing question. A thoughtful or surprising question can engage and excite listeners as you deliver the rest of your elevator pitch.
Shane Hampson , an experienced SEO consultant, uses an attention-grabbing question to pitch his services: “Are you capitalizing on the estimated one-third of Americans who search for a local business every day? My clients have generated millions of dollars in revenue by making their websites reflect the expertise, authoritativeness, and trustworthiness that are needed to succeed online.”
This pitch uses a common strategy of combining an attention-grabbing question with a surprising statistic .
Question Everything Pitch Example
One way to establish credibility and capture a listener’s attention is to challenge their most basic assumptions by using the question everything tactic. Start your pitch with information you could only have gotten with your specific experience or expertise.
Pies from C47 Film Associates uses this tactic in this longer elevator pitch: “I've had videos go viral — viewership from around the world — and not made a dime. It actually cost us. I've had videos with 10 views that make us a small fortune. After 20 years of doing this work, you learn a thing or two. If we made you a video that had one view, but it was Warren Buffett and he signed a billion-dollar contract with you, would you be worried about the view count not being higher? Here's what I'd prefer to do with you. Let's hatch a plan. Let's follow that plan and get the right attention, from the right people, in the right way, and then we'll get the right response. I want you to get results. Can I show you how to do that?”
In this example, Pies asks the listener to rethink the way they measure the success of online videos. He’s piqued their interest by having them question what their goals really are and how they might meet them. Additionally, he’s established credibility and demonstrated the value of his years of experience.
Credibility Boost Pitch Example
Establishing credibility is essential for any elevator pitch. When listeners think you are credible, they will be more open to your ideas. Incorporate evidence, statistics, or stories that will boost credibility with your listeners.
Ravi Davda, CEO of Rockstar Marketing , demonstrates an effective credibility boost by saying, “As someone with six years of experience as an entrepreneur, I've made every mistake when it comes to marketing your business. That's the reason why I started Rockstar Marketing — so you wouldn't have to make the same, expensive mistakes I did.”
In this example, Davda draws on his years of experience to show that he has the knowhow to avoid costly mistakes.
Relatable-over-Reliable Elevator Pitch Example
Sometimes the best strategy for an elevator pitch is to focus on making a personal connection. Tell a story that shows your audience that you can relate to them, while still offering a solution to their problem.
Here is an example of a relatable-over-reliable elevator pitch: “When I started my first management position, I didn’t know what I was doing, but I also didn’t want it to seem like I couldn’t handle my new responsibilities. Instead of asking for help, getting feedback, or reflecting on my management style, I just plowed ahead. It took three team members suddenly walking out on me before I realized that I had to consult an expert, learn what I was doing wrong, and change. Now I have over 20 years of managerial experience and a successful management consulting firm of my own.”
Surprise Ending Pitch Example
Use a surprise ending elevator pitch to help a listener visualize your solution. Start with a situation your listener can relate to, then show how the outcome might be different with your product or service.
Here is a surprise ending elevator pitch for a mobile app: “Let’s say your employer has just switched insurance companies, and your primary care provider is no longer in network. You could spend hours researching in-network doctors, asking friends for referrals, or navigating your insurance website to find a new doctor. But there’s another possibility. Imagine you had access to reviews, insurance information, availability, specialties, and more, all in one user-friendly location. That’s what you have if you download this app.”
Unbelievable Statistic Elevator Pitch Examples
An unbelievable statistic is a great way to capture a listener’s attention and stress the importance of your product or service. Look for numbers that are significantly higher or lower than you might expect, and add them to your pitch.
Here are some unbelievable statistics that would work well as elevator pitch openers:
- “One fast food burger patty can contain meat from as many as 100 different cows. With our burgers, we guarantee that one burger equals one cow.”
- “For every 1,470 resumes the average employer receives, they will hire just one candidate. That’s why job seekers need all the help they can get to make their resumes stand out.”
- “In the next five years, the U.S. workforce will be 75 percent millennials. That’s why it’s vital to stay up to date on millennial workforce trends.”
- “On average, an office work desk contains 400 times more bacteria than a toilet seat. You need to hire cleaners you can trust to keep your workplace safe and clean.”
Outlandish Start Pitch Example
An outlandish start elevator pitch can make your pitch extra memorable. Use creativity to add humor, playfulness, and color to your pitch, while still being clear and specific about the problem you can solve.
Pies created this example for a commercial advertising a snow plowing company, where the speaker is dressed up like a cowboy: “There's only one cowboy in this town who can ride 501 horses at the same time and leave no snow, or manure, behind — and that's me. Mind if I tell ya how?”
Start with a Stat Pitch Example
Beginning an elevator pitch with a surprising statistic shows that you are prepared and knowledgeable about a subject. Start with a stat to bolster credibility and demonstrate why your services are necessary.
Dean Kaplan, CEO of The Kaplan Group , uses an unbelievable statistic to begin the elevator pitch for his company: “Did you know that the industry success rate for collecting business debts falls to 50 percent at only seven months past the due date? This is why it is worth considering engaging an experienced business debt collection company. At our company, each collector has at least 10 years of experience across multiple companies and industries. We are proud to say we have an industry-leading 85 percent success rate for recovering debts.”
Kaplan’s example shows how you can use a surprising statistic at the top of your pitch to make your company or product description more persuasive. In addition, it incorporates credibility-boosting evidence .
Storyteller Elevator Pitch Example
Thinking of your elevator pitch as a story provides structure, while engaging an audience. A storyteller elevator pitch builds on common narrative structures to convey information in a memorable way.
For example: “When I first started the company, I was the only employee. I had tens of thousands of dollars worth of student debt and zero professional experience. Fifteen years later, we have 200 employees and are one of the top outdoor equipment retailers in North America. Do you want to know how we did that?”
A Customer Story Pitch Example
A customer story elevator pitch demonstrates your past successes with clients. These pitches help you build a connection to the listener, who might be facing a similar problem to the one you’ve already solved.
Here is Davda’s example of a successful elevator pitch that incorporates a customer story: “We have a client with a fitness business, similar to yours. Before they started working with us, they weren't appearing on page one for any keywords. In the last six months, they've started showing up for 13 different keywords and increased their organic traffic by 329 percent.”
Reality Check Pitch Example
In elevator pitches, a reality check is a short statement or question that helps the listener realize they have a problem or stokes their frustration. A reality check can be a helpful way to make your product or service appear more urgent and necessary.
Hurst shares a reality check example in this pitch for Sherbet Donkey Media: “Let me guess — your current digital marketing agency either doesn't keep you updated or doesn't produce results for you.”
By starting her pitch with “let me guess,” Hurst highlights that this is a common problem. It sparks frustration in the listener, who can surmise there is an easy solution that they’re missing.
When she continues with the rest of her pitch, she presents the listener with that solution: “This is exactly why Sherbet Donkey Media was set up. We’ll be honest and clear with you from the get-go as to what exactly we can do for you and what you can expect. We’re driven by ensuring that our customers are kept happy and with all the clients that we currently have on our books, I’m confident that we can exceed your expectations.”
Comedic Spin Example of an Elevator Pitch
When appropriate, put a comedic spin on your elevator pitch to make it more fun and interesting. Use humor to break the ice at a networking or to lighten the mood during a presentation.
For Sherbet Donkey Media, Hurst uses this quick, funny elevator pitch: “Hey, we’re specialists in all things digital marketing. Why not let us do the donkey work? Here’s my card.” Hurst’s example is a light, fun way to play on a company’s name in a pitch. Not only does this make the pitch feel more friendly, it also makes the company name more memorable.
The Joke Elevator Pitch Example
A quick joke in an elevator pitch can lighten the mood, making the speaker appear more likable. Prepare a light joke or two about your company or service to make your elevator pitch more engaging.
For example: “Researchers have found knowing that something bad is about to happen is actually less stressful than not knowing what’s about to happen. That’s why we employ top-of-the-line psychics to anticipate financial problems. I’m just kidding, we don’t hire psychics. But our market analysts are so experienced, knowledgeable, and thorough that they’re the next best thing.”
Tip: When using humor in your elevator pitch, remember that your priority is to clearly and convincingly communicate the problem that you can solve.
Emotional or Sentimental Appeal Pitch Example
Empathy is an important component in an elevator pitch. In some cases, especially services such as counseling or life coaching, making a direct emotional or sentimental appeal can be a useful way to build trust and make a connection.
Kathy Streb, Life Coach and Owner of Kathy Streb Coaching , LLC, advertises her life coaching services by opening up and being vulnerable about her own experiences: “The last few years have been one of the hardest times of my life. Working in healthcare as a nurse practitioner during a pandemic made me realize that I was doing too much and I was anxious all the time. I knew that I needed to make changes and just didn’t know where to turn for help. Someone suggested I hire a coach. At first, I didn’t believe it would be helpful, but the last few months we went through an eye-opening process that changed my life.
“What I now know to be true is that I can love my job and still have time for me. I can take time to enjoy my family without guilt or regret. I can heal myself. It’s okay to reinvent myself at any age. It’s okay to not love my life even though I think I should. Change takes courage, but I don’t have to do it alone. After my own transformation, I want to help others the way that I have been helped. I learned the tools in my life coaching program to do just that. Could you use clarity in some area of your life? Would you like to see how coaching can help you?”
Elevator Pitch Examples by Scenario
From informal meet-ups to job interviews, customize your elevator pitch to fit any scenario. For example, when attending an informal networking event, practice a friendly, conversation-starting pitch. For a job interview, prepare a concise summary of your experience and goals.
Remember that in any scenario, an elevator pitch is simply a way to open the door for further connection. “I don't ask for people's business on first meeting them,” explains Leonhardt. “If this interests them, they'll engage. That prompts me to say more and learn about their needs; when someone reacts to my elevator pitch, it gives me permission to explore how I might help them, without me coming across as an aggressive huckster.”
Pitching a C-Level Executive or Business Owner Example
When pitching a C-level executive or a business owner, remember that you don’t have much time to make an impression. C-level executives and business owners hear more pitches than most people. Get to the bottom line quickly.
Here is an example of a pitch that an IT recruitment professional might make to a company’s COO: “Based on what you told me about your plans to expand the business into new markets, I think a CRM system that better fits your overall sales process and business model would increase user acceptance and adoption from your sales team and get rid of bottlenecks that can impede your overall efficiency. I have a technical architect who recently solved this exact problem for one of your competitors and just became available for a new project. When would you be free to speak with him?”
Job Interview Pitch Example
During a job interview interviewers usually say, “Tell me about yourself.” Your response is your elevator pitch. Prepare a concise statement that includes your professional experience, goals, and view of how you’ll succeed in the role.
Here is an example job interview pitch from a lawyer applying to a new firm: “My name is Laura Smith, and I’m a lawyer with four years of experience at a major law firm. I specialize in intellectual property law, and I’m looking to join a smaller firm where I will be able to work more closely with small production companies.”
This pitch is short and sweet. Laura will have plenty of time later to answer specific questions about her qualifications, experience, and strengths. For now, she makes her background and goals crystal clear.
Networking Event Pitch Example
Always arrive at a networking event with a rehearsed elevator pitch ready to go. Networking events might include job fairs, happy hour meetups, conferences, trade shows, or more. Networking event pitches should be friendly and open a path for further discussion.
SEO consultant Hampson describes his services with this fun, friendly elevator pitch: “You might not know my name yet, but you are likely familiar with my work. I have helped hundreds of websites rank at the top of search engines.”
Formal Meeting Pitch Example
If you’ve landed a formal meeting with a potential client or employer, you’ll need to quickly explain to them who you are and what you do. Whether you’re meeting in person or virtually, introduce yourself and summarize what you do.
Hampson recommends an elevator pitch like this one: “My name is Shane Hampson, and I am a search engine optimization professional. I can provide you leads that close 14 percent more often than outbound lead generation. Would you like your website to be seen as the solution to searchers’ pain points?”
Virtual Introduction Elevator Pitch Example
Virtual networking can be a terrific way to make connections and find opportunities, but it can also be intimidating. Prepare and practice a short pitch that communicates your background, your goals, and what you’re looking for in a connection.
Here is an example of an elevator pitch for a networking event: “My name is Claire. I’m an assistant producer at a health insurance marketing company. I have some personal creative projects that I’ve recently received funding for, and I’m looking for some collaborators with experience in mixing and sound design.”
Tip: Even though you’re at home in front of your computer, dress as if you’re going to an in-person event. By looking polished and professional, you will not only send the right message, you will boost your confidence when delivering your pitch.
Sales Pitch Example
An effective sales pitch identifies pain points and offers unique solutions. In a sales pitch, the speaker should conduct ample research beforehand and ask lots of questions. Be sure to listen carefully to how your audience responds.
Here are two examples of sales elevator pitches:
- “I understand that you’re having trouble with your current CMS. That can be so frustrating, especially in a company that produces as much content as yours. We have a highly trained staff that can help transition you over to a new system with minimal interruption to your processes. Can you tell me what you’re most concerned about with switching solutions?”
- “Most contractors care about getting work done quickly and cheaply. That might be important for some projects, but I know your art gallery has other priorities. We can work with you and your schedule to make sure that every piece of art in this installation is treated with the care it deserves.”
Elevator Pitch for a Social Introduction
Social events can help expand your network and grow your business. Arrive at any event with an elevator pitch that communicates who you are, what you do, and how you’re unique.
Jami Yazdani, Founder and Chief Consultant at Yazdani Consulting and Facilitation , uses the following pitch in social introductions during networking events: “I work in project management consulting, where I’m best known for helping my clients deliver more successful, collaborative, and impactful projects. I most often serve leaders and managers in mission-driven organizations, including nonprofits, educational institutions, and libraries. When they need help to better manage their own projects, I can offer training or project coaching. If they want more hands-on support to successfully deliver on project outcomes, I offer expert management at any or every phase of their project. I can also help leaders develop and implement processes and workflows to ensure continued success across projects.”
In this pitch, Yazdani clearly explains what she does while also communicating her passions and interests.
Entrepreneurs and Business Owners Elevator Pitch Example
Entrepreneurs and business owners need to be experts in elevator pitching. Whatever your business, you should be able to summarize what you do in one or two sentences. Once you’ve piqued the listener’s interest, you can elaborate.
Megan Tatge, Owner of Eastwood Professionals, LLC , shares her elevator pitch for her small business: “Hi. I’m Megan, a ninja of words and coordinator of chaos. With experience supporting businesses of all sizes, I have mastered the ability to multitask, shift priorities, and seize every opportunity for growth. Most recently I left the recruiting industry and plunged headfirst into the world of entrepreneurship. My company, Eastwood Professionals, LLC, is focused on taking the suck out of the job search process by providing affordable resume and job seeker services to individuals across all levels and all industries. Whether you are actively on the hunt for your next career or simply exploring, I would love to help.”
Tatge uses a fun, playful introduction, shares her background, and clearly communicates what her business does.
Mutual Connection Pitch Example
If you have a mutual connection with a potential client, employer, or investor, be sure to mention it early in your elevator pitch. Having friends, colleagues, or companies in common will implicitly increase trust and encourage connection.
Here are some examples of mutual connections that you can use in an elevator pitch:
- “An associate producer on your team is actually someone I played rugby with in college!”
- “I saw on LinkedIn that you also went to [UNIVERSITY]. I graduated a year after you!”
- “I heard you mention that you worked several years at [COMPANY]. That’s where I got my first job out of college.”
- “I’ve actually heard about you through my friend, [NAME]. She had nothing but good things to say about your firm.”
Tip: Make sure that you actually know and are in good standing with anyone you namedrop. Never exaggerate or mischaracterize your relationship. You don’t want to find yourself in an awkward situation down the road.
Personal Elevator Pitch Example
A personal elevator pitch is an opportunity to quickly share who you are, what you do, and your passion. Always be prepared with a personal elevator pitch for networking events, interviews, or chance encounters.
For example: “I am a husband, a parent, and a cancer survivor. I’ve learned from experience how important it is, especially in a crisis, to take the time to be compassionate with yourself and the people you love. I’ve dedicated my entire life and career to helping people through personal and family emergencies.”
Use these questions to help you brainstorm for your personal elevator pitch:
- What is your background?
- What experience do you have?
- What are you passionate about?
- What inspires you?
- What are your career goals?
- What have you achieved?
- What are your greatest strengths?
- What special skills do you have?
Student Elevator Pitch Example
Students might not have many — or any — professional experience to include in an elevator pitch. However, they can still craft a persuasive pitch. Students should focus on coursework, interests, extracurriculars, and career goals for the future.
Wendy Toth, Founder of PowerSuiting and Co-Founder of Great Pet Care, provides two examples of elevator pitches. The first is a pitch she used during her career as a journalist, while the second is adjusted to show how it might look for a college student or recent graduate:
- Early Career: “I’m a writer and editor with over five years of experience producing content that’s razor-focused on the female head of the household. From consulting experts on ways that busy professionals can save time to researching the best summer sandals, my aim is to make life easier for women.”
- Student: “I’m a nonfiction writing major with two years of experience covering arts and leisure for my college newspaper. From interviewing visiting artists for our spring exhibition to reviewing our production of Cabaret , my aim is to make appreciation of the arts accessible through my writing.”
In Toth’s student elevator pitch example, she highlights a relevant extracurricular activity and communicates her interests and goals.
Tip: “As a career coach, I encourage my clients to break their elevator pitch into two sentences,” says Toth. “Sentence one covers who you are and your level of experience. Sentence two covers a specific example of something you have done that you're proud of and why you're proud of it.”
Example Elevator Pitch for Internship Example
In your elevator pitch for an internship, provide evidence that you will succeed in this role. It is important to be specific about your career goals and explain how this internship will help you meet them. Demonstrate that you are excited and eager to learn.
Here is an example of an elevator pitch from someone with limited experience, who might be trying to land their first internship: “I’m a sophomore history and English double major at X University. I want to pursue a career in book publishing after I graduate. I have a strong academic record, and I’m looking to expand my experience into the professional world. I’ve always been an avid reader, and I’ve kept up with current publishing trends, but there’s still so much about the nuts and bolts of book publishing that is mysterious to me. I’d love an opportunity to intern at your imprint and learn as much as I can.”
Startup Business Idea Pitch Example
Every business starts as an idea. If you have a startup business idea, prepare an exciting, focused elevator pitch that you are ready to present to potential investors and collaborators. Introduce a problem and show how your idea is the best solution to address it.
While a longer pitch is more appropriate for a formal meeting with investors, a quick elevator pitch might be what lands you that meeting in the first place. A surprising statistic or a thoughtful question are excellent tactics for a startup elevator pitch.
For example: “Did you know ridesharing apps have been responsible for an increase in traffic-related deaths? I can help bring that number back down by connecting drivers with the safety resources and technologies they need.”
Elevator Pitch Examples by Industry
The tone, content, and style of a successful elevator pitch differs among industries. For example, in IT or engineering, an elevator pitch should demonstrate technical expertise. In marketing or sales, it should showcase personality and a track record of success.
On company websites, many About Us pages include descriptions that work well as elevator pitches. These pitches have to be concise and informative, while piquing enough interest in website visitors that they choose to visit more pages and seek their products or services.
For example, on the Why Smartsheet page, you’ll find an elevator pitch that provides a compelling statistic and a brief overview of its services and clients:
General Business Elevator Pitch Examples
In a general business elevator pitch, communicate what your company does and how it stands out from your competitors. By the end of your pitch, the listener should feel that they understand exactly what you do and how you do it.
Here are two examples of general business elevator pitches:
- “Hi, my name is Lexi Freeman, and I’m the Founder and CEO of The Local Restaurant. It’s lovely to meet you! I saw that you are opening up a new fast casual restaurant. When so much care goes into crafting beautiful food and experiences, it can be hard to also make sure your business is profitable. That’s why we partner with local, family-owned restaurants to help them connect with community members, expand their reach, and stay in business longer. Can you tell me a little bit about the vision for this restaurant?”
- “I am fascinated by the research you’re doing at Marketexecs. You’ve been on the cutting edge of market research for almost a decade now. Have you considered partnering with a recruiting firm like ours to help connect you with the most sought-after talent in the industry? In the last year alone, we’ve developed partnerships with 12 leading research universities and have connected over 200 award-winning Ph.D. recipients with companies like yours.”
Elevator Pitch Examples Healthcare Examples
In the healthcare space, elevator pitches need to show that a company or individual is trustworthy and qualified. Healthcare providers should use their pitches to communicate their values as well as their expertise and experience.
Headspace is a meditation app and digital health platform that brings at-home mindfulness practices to your digital devices. Headspace's About Us page includes a company description that follows a common format for elevator pitches. They establish who they are, what they do, and why they do it:
Another example comes from NYU Family Health Centers at NYU Langone . On their website, they provide a thorough organization description, which is also an excellent elevator pitch for their healthcare services:
Just like an in-person elevator pitch, an online pitch should open up a conversation or spark new questions. Notice how they provide a link at the end of the description, so that website visitors can access more information if they wish.
A third example comes from Edwards Lifesciences , a leading medical device company. Here is a company video featured on their site, which is an excellent elevator pitch that captures its history, ethos, and current projects:
Elevator Pitch for Consulting Example
In their elevator pitches, consultants should show how they will add value for their clients. They should foreground their professional experience and successes, and ask questions that help them identify a client’s specific needs.
This is how Yazdani pitches her project management consulting company on the Our Story section of her company website:
Yazdani covers what she does and what she can bring to a company, before providing a link where users can access more information or contact her.
Accountant Elevator Pitch Example
Accountants need to communicate authority and experience in an elevator pitch. Components such as humor will be less persuasive. Focus instead on evidence of your success and trustworthiness, specific knowledge, and experience.
For example, on its website, the CPA firm Hunrath, Napolitano, Quigley and Taylor, LLC has crafted an excellent elevator pitch for attracting accounting clients:
Notice how this CPA firm lists specific services and areas of expertise, while also communicating its values and commitment to personalized services.
Elevator Pitch for Data Science Example
Many businesses rely on data science to stay organized and make good decisions. An elevator pitch for a data science company or service should highlight its qualifications, record of success, and technical expertise.
Matt Hammel is the COO and Co-Founder of AirOps , a software company that helps organizations understand and manage their data. His pitch for AirOps highlights the value that the company can add: “AirOps uses artificial intelligence (AI) to instantly unlock value from your organization's data. Our software makes it so anyone in your organization can safely and easily find, understand, organize, and take action on high quality datasets. Now, your technical teams can spend their time working on the most complex projects and your business teams can quickly get what they need to make your business run fast.”
Elevator Pitch for Engineers Example
When looking for or applying to engineering roles, technical expertise is key. Be specific in your elevator pitch about your skills, knowledge, and experience. Demonstrate that you know the lingo in your particular field of engineering.
For example: “Right now, I’m a mechanical engineer at Microsoft, where I’ve worked for three years designing and testing hardware. I’ve been the technical lead for several multidisciplinary teams that deploy high-quality IT equipment. I’ve been really interested in the work your company is doing with robotics and saw that you are hiring a mechanical engineer. What kind of skills are you looking for in that role?”
Similarly, engineering companies should foreground their successes and capabilities. P2S Inc. is one of the top engineering firms in the United States. The elevator pitch featured on their website establishes credibility by citing their longevity, clearly stating their mission, and providing visitors with an option to explore more information with links:
Elevator Pitch for Human Resources Example
An elevator pitch for a human resources professional needs to convey reliability, attention to detail, and ability to work well with others. Incorporate strategies that show personality, values, and a record of consistency.
Max Wesman, COO of GoodHire , uses the relatable-over-reliable strategy at the top of his pitch for GoodHire: “Tired of waiting weeks to hear back from a background check? So were we. GoodHire offers 90 percent of nationwide criminal checks in under a minute, and with an industry-leading rate of accuracy, so you never risk losing the dream candidate. All of this is contained within a mobile-optimized dashboard, ensuring that results and status updates are comprehensive, transparent, and visible to both yourself and the candidate.”
In this example, Wesman reminds listeners how frustrated they are with a problem he and his company can solve, which means his listeners will be more engaged as he goes into more detail.
Elevator Pitch for Recruiters Example
In a competitive, global job market, recruiters are key. An elevator pitch for a recruiter or recruitment company needs to show how they are uniquely positioned to face the challenges of that market for their clients.
Aquent Talent is a leading creative staffing company. Aquent Talent's About page includes a friendly, accessible elevator pitch:
Elevator Pitch for a Business Analyst Example
In their elevator pitches, business analysts should showcase their skills and experience. Highlight past successes, areas of expertise, and qualifications. Share what you’ve accomplished, how you did it, and why you’re confident you can do it again.
For example: “I stay up to date on modern methods of business analysis so that you can get and stay ahead of competitors in a quickly evolving market. In five years, I’ve saved businesses like yours $6.5 million with my innovative approach to process audits.”
Elevator Pitch for Teachers Example
All parents want to know that their children are getting the best education possible. Teachers and other education professionals should use their elevator pitches to communicate their values, reliability, and previous successes.
Troy Portillo, Director of Operations of Studypool , uses this pitch to advertise the company’s tutoring services: “How many times, when you were a student, have you sat in front of your homework and not had the faintest idea where to start? School is challenging, and for some people who need additional help and resources, school can be debilitating. Enter Studypool, an online resource that partners dedicated tutors and educators with students who need their assistance. The commitment is flexible, and the rewards are high. For the child in your life who could benefit exceedingly from additional schoolwork help, try Studypool today!”
Portillo makes the smart move of ensuring his pitch is relatable and sympathizing with potential clients. His elevator pitch makes the listener feel secure.
Elevator Pitch for Information Technology (IT) Examples
IT professionals, such as software developers, IT project managers, or computer systems analysts, should highlight their technical skills in their elevator pitches. IT companies should show that they are mission-driven and have a record of success.
The tech startup, People.ai, is a company that leverages AI in order to support sales, marketing, and customer service teams. Since its founding in 2016, People.ai has quickly grown to be one of the most influential IT companies. Here is the brief overview offered on the page, which functions well as a quick, effective elevator pitch for the company:
Another example of a good IT elevator pitch is from Arthena , a fintech company that helps clients make informed, strategic art investments. Here is the elevator pitch the company features on its landing page:
This example also includes a Reach Out button, which encourages visitors to continue the conversation and find more information.
Elevator Pitch for Project Management Example
Project managers need to be organized collaborators with great critical-thinking and problem-solving skills. Elevator pitches for project managers should show how one’s experience reflects those requirements.
Ilam Padmanabhan, an experienced program manager and the Founder of ilampadman.com , shares an example of a sample project pitch that a project manager might use: “I believe this project could offer great value for our organization for three reasons: 1) The business case is sound, if we execute well. We'll gain the promised benefits. 2) The investments will be paid X times over in Y time even in the worst-case scenario. 3) We have the ability and interest to execute as a team, and we can get started right away. The market context needs us to execute this change right now, we don't want to be left behind. The window of opportunity in the market is right now — a delayed start will diminish the returns.”
Elevator Pitch for Marketing Example
Marketing is about more than hard skills or experience; it’s also about personality, charisma, and the ability to connect with an audience. Elevator pitches for marketing should showcase creativity, as well as experience and professionalism.
Paige Arnof-Fenn, Founder and CEO of Mavens & Moguls , uses this simple, clear, and effective pitch for her company: “Are you looking to find more customers and accelerate your sales cycle? We love helping organizations find the right words and pictures to get their story out there both online and offline as a virtual marketing department that acts as an extension of your team.”
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Elevator Pitch Examples That Sound Irresistible to Buyers
What Is an Elevator Pitch?
How long should an elevator pitch be, how to write an elevator pitch, elevator pitch examples, elevator pitch tips.
In the fast-paced landscape we live in today, having a strong elevator pitch is absolutely essential.
In business, it’s your ability to capture your audience’s attention and get them interested in your offering (in a short period of time) that will dramatically impact your results over the course of your sales career.
But what exactly makes up a perfect elevator pitch? Your elevator pitch should combine elements of personalization, persuasion , and structure.
Let’s look at some highly effective elevator pitch examples plus tips and techniques for creating your own.
Here’s what we’ll cover:
The elevator pitch has long been a part of business.
It originates from Hollywood back in the day, when a screenwriter would try to catch an executive in an elevator ride and pitch them the “next big blockbuster.”
Their spiel had to be quick enough to fit into an elevator ride, and it had to be compelling enough to get the executive’s attention in a matter of seconds.
Today, the elevator pitch has evolved into a short summary and breakdown of what you do (whether that’s you or your business), the people you help, and what you help them do.
Once you’ve got it, you can wheel it out during sales prospecting conversations, at networking events, or anywhere that you might come across a business opportunity (who knows, you might even get to wheel it out in an elevator).
The one part of the traditional elevator pitch that still stands today is the timing. Your elevator pitch needs to be short and snappy.
Most experts in the field agree that your elevator pitch should fall right around 30 seconds long. And no longer than 60 seconds.
Think of when you’re riding an elevator; when the prospect gets in the elevator, you have until they get to their floor to deliver value and get them wanting to know more. That’s how quick you need to be.
Any longer than 60 seconds, you might see the recipient’s eyes start to glaze over.
So what are the ingredients of a good, fulfilling elevator pitch?
- Who you are: Provide a brief introduction of who you are and what your role is.
- What you do: Explain what your company does/ your company’s mission.
- Who you do it for: Identify your target customer.
- The value you offer: Include a strong value proposition.
- How you’re different: Prove why you’re better than the competition.
- What’s next: Include a call to action.
1. The Validation Pitch
If your business or idea is new and innovative, it can be difficult to pitch its value if people don’t know they need it yet. This is where the validation pitch can help. It essentially links your brand and what you offer to other popular offerings that show there’s a need for it.
The Airbnb pitch below addresses the issue with hotels, the common way to stay overnight when traveling, and sheds light on the increasing willingness of homeowners to offer their space. This is where Airbnb presents its solution.
This example from Airbnb shows this in action:
2. The Pain Point Pitch
This kind of pitch is great for hooking the recipient right away. You’re essentially digging straight into a pain that they have and then presenting yourself or your brand as the solution.
The elevator pitch example below does just that – addressing the pain and frustration of reporting and offering a simple solution. Even better, the pitch illustrates how the product works with one simple example.
Let’s take a look:
“ Every day, the average marketer spends half an hour putting together reports. Most of the time, these reports are barely glanced at — or worse, ignored altogether. AnswerASAP, which stores all of your data from every tool your business uses, is a game-changer here. Just type what report you want: For example, ‘A bar chart of revenue from every lead source in the past month.’ You’ll get your report in 30 seconds.”
3. The Benefits Pitch
One of the quickest ways to get someone to invest in what you’re selling them is to show them what they’ll get out of it.
Use your elevator pitch to highlight how your business or offering will save people money, time, or something else. It can really help to use numbers here if possible to illustrate your point.
WeWork’s pitch does just that:
“There are 40MM independent workers in the US: consultants, freelancers, and small business owners. Solving office space is tough and expensive, especially in cities like New York. We created the concept of space as a service. We have 20 locations in the city- where people can rent a desk or an office without any of the complications of a traditional lease, effectively saving at least 25% of the cost. They get access to a shared front desk, mailroom, and a community of like-minded people.”
4. The Personable Pitch
You want your pitch to be as personable as possible, with a human voice, and a relatable message.
Also, copywriting 101 teaches us that leading anything with a question instantly hooks the reader or listener. It invites them in and makes them feel like they’re a part of the action. This is why incorporating a question in your elevator pitch can be really effective.
This elevator pitch below is by Matt Bremerkamp from Pressed , a time management app. The pitch is not only personable but immediately draws you in with a relatable question.
Take a look:
“Pressed is an intelligent personal assistant designed to keep people focused on whatever goals they have; like working out, eating healthier, or even just drinking more water. Want to run a 5k? Pressed will learn that your office isn’t the place to remind you to train. However, it may notice you’ve been at home for a while and may have the time to get out there and break a sweat.”
5. The Take Action Pitch
Ideally, your elevator pitch should invite action in some way. This type of pitch is geared solely towards encouraging the recipient to do something specific once you’ve finished your spiel.
The elevator pitch example below generates a sense of urgency and encouragement to take action.
SEMrush has a great example of this:
“Understand your niche to make better marketing decisions, capture higher page rankings in Google, make valuable new connections and boost your earnings quickly. Don’t waste time guessing what it takes to win valuable search keywords. Work out who is winning. Find out who links to them. Build your own backlinks. Try it out. Research a website right now.”
6. The Solutions-Focused Pitch
You don’t have to include everything about you or your business in an elevator pitch. In fact, it can sometimes be more effective to focus on one key problem your recipient might have and spin it around that. At the end, reveal how you can solve that problem.
The elevator pitch example below accomplishes this. The pitch addresses the issue and then demonstrates the solution in a compelling way.
Take a look at JustPark ’s elevator pitch:
“Let’s face it. Parking can be a real nightmare. It can be infuriating to find, extremely pricey and by the time you find that spot you would have lost time, petrol, and caused a lot of unnecessary traffic and pollution. Well, there’s an answer, parkatmyhouse.com. We are an awesome little company, backed by an awesome big company called BMW. Now, listen in: You can reserve parking in a private property and save up to 70%. Need to park at a sports match or local station? Sorted. … Just go to parkatmyhouse.com and simply type in where you want to park and what dates. It is that simple.”
1. Grab Their Attention Immediately
2. Make It Engaging
The last thing you want to do is bore your audience. That would completely defeat the purpose of an elevator pitch.
You want it to be memorable, so inject a bit of personality and make it shine.
What makes your business and your offering different?
Tip: Grab psychology-backed findings below on how to persuade prospects to buy.
3. Keep It Structured
“I worked for this sales company for ten years… oh and I also went hiking in Machu Picchu where I met my business mentor… and before the sales company, I did something else…”
It’s difficult to create a compact statement covering everything . The key is to keep your elevator pitch structured. Split it into sections and try not to jump around too much – who are you? What do you do? Who do you do it for? What’s your value proposition?
Here’s a simple template you can use to get started:
My name is [Name], the CEO/Founder of [Company]. We design and manufacture [Product/Service] for [Target Customer] that allows them to [Your Value Proposition]. We have [Experience] and, unlike [Competitor], we [Differences]. [Call to action].
4. End With a Question or an Action
It can feel a bit like you’re talking at someone when you give your elevator pitch, so invite them to join in at the end.
Either ask them a question (“is this something you might need help with?”) or take an action – give them a business card or connect with them on LinkedIn.
As they say, practice makes perfect. The more you go over your elevator pitch, the easier it will become to reel it off in a confident way.
Practice your pitch on your friends, your employees, your family. Get feedback. Keep improving.
Then, when presented with a business opportunity, the elevator pitch will effortlessly roll off your tongue.
Your elevator pitch is often the first impression someone will have of you, your brand, or your offering. Getting it right can mean the difference between hooking someone right from the get-go or losing their attention completely.
Based on these elevator pitch examples, play around with the different types of pitches to figure out which one suits what you’re offering best – and try it out on a few people, too.
The most important thing to remember is to keep it short and engaging, but also ensure you highlight the value you offer and who you offer it to.
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How to Write the Perfect Elevator Pitch with Examples
An elevator pitch is a great way to win new clients and partners in just a short pitch. Learn how to develop an elevator pitch for your brand or business.
No matter the size of the business you run, understanding how to write the perfect elevator pitch is essential. Think of how little time you have in an elevator heading from the ground floor to the fifth floor. That's not much time to explain what your business is and what you do, is it?
However, being able to write an elevator pitch is a beneficial aspect of your marketing. It might sound a bit outdated, but it's really not. This grassroots marketing concept can be used in other scenarios more relevant in today's world besides in an elevator.
Nowadays, you might not run into a potential investor or client on an elevator and have little time to speak to them. You will, though, meet people or need to send emails and want to keep them short and sweet. You may be at a networking event, where you have short bouts of time to mingle with different people.
Therefore, when you can summarize what you do and offer in a short speech, it keeps people engaged and gives them just enough information to pique their interest, no matter where you run into them or reach out to them.
What is an elevator pitch?
An elevator pitch is basically a sales pitch. It's succinct and persuasive. Unlike crafting an entire speech, you're condensing who you are, what you do, and what your company offers into a few short sentences, just enough to explain but not enough to bore or overwhelm.
A good elevator pitch essentially lays the foundation to get people interested in your idea, product, or service. They then want to know more and might just contact you.
While today an elevator speech doesn't necessarily have to be in an elevator, it's been rumored that the first elevator pitch was in an elevator. It happened in 1853 when a number of buildings had elevators. They were dangerous, especially considering they used ropes to pull the elevator and passengers.
Alisha Otis thought of another, safer way for people to travel from one floor of a building to the next. And he demonstrated his idea in an elevator display at a convention.
How long should an elevator pitch be?
Now that you know the answer to "What is an elevator pitch," know that it should be the length of a brief elevator ride, so about 20 to 30 seconds.
Keep in mind that it doesn't matter whether you want to start a business , have online business ideas , or already have a business and are looking for ways to grow your audience , expand your company, or sell your product or service.
It also doesn't matter what type of entrepreneurship the pitch is for either, whether a small business, medium-sized company, or large enterprise. The goal is to write something concise and quick that can encapsulate your main idea.
Ultimately, the object of an elevator speech or sales email is to explain how it's a product market fit in as short of an amount of time as possible. You must give enough information to adequately explain but not too much that the audience loses interest.
How to create an effective elevator pitch
Creating an elevator speech is less complicated than you may think if you're contemplating how you can summarize everything about your business in a few sentences.
Here are some key aspects to consider:
Know your business and target audience
Before you create your elevator pitch, make sure you create a business plan .
In your business plan, establish what you plan to offer, who you'll hire, and a variety of other details that are vital to creating your business. Not to mention, you perform market research , so you develop a profound understanding of who your target market is.
Know your goal
What do you plan to accomplish with your elevator speech? Do you want to find a co-founder , gain a new client, or sell your products to a large company? The possibilities are numerous. And not everyone will create the same type of elevator pitch since they may not have the same purpose.
Briefly describe your business
In your elevator pitch, sum up your business in a sentence or two. While it sounds difficult to keep your elevator speech short, especially if you've been in business for a bit, it's possible.
Think of what your company does or offers. Even if the concept of your products or offerings is technical in nature, leave out the technical jargon. Describe it in a way that almost any adult could understand what you do and provide.
Explain what makes your business unique
You have competition out there who are trying to obtain business in your niche. You need to find a way to stand out. Think about what sets your company apart. Why is your product or service better? Is it your customer service or the product itself?
Whenever you're going to networking events, meeting new people, or even cold emailing, you need to persuade people to choose you and your business over others. Therefore, make sure you explain why you're different in your elevator pitch.
It's easy to come across in a negative way, even if that wasn't your intention. For instance, you could exacerbate the problem or put the competition down. These, however, come across poorly and can be off-putting for your potential customers.
Instead, explain everything in a positive manner. If you mention anything about how your company is different, explain it in a way that shines a light on your product or services and doesn't trash the competition.
For instance, if you want to say your company offers quicker service, don't mention that other companies can take days to show up. State that you built your business around providing quicker service than the competition.
When you talk about something you know, it becomes almost effortless to just ramble on. You then might find people are ignoring you when you're pitching your idea. This can pose quite a problem when you're trying to summarize your business quickly and intrigue people.
For this reason, always create the elevator speech first before you start using it on people. You can then slim it down and make it more concise. Speak only about the most important points. Save everything else about your business for once the person takes an interest in learning more.
Be the solution
Whether you're at a professional networking event, sending an email, or preparing for job interviews, make your pitch encompass being a solution for their problem.
For instance, if someone has dry skin, your elevator pitch could sell lotion. Let's say the individual is a major investor. Their focus is on making money. Therefore, marketing your company is a way for them to earn big bucks.
Go out with a bang
At the end of your elevator speech, you need a solid conclusion that pulls the audience in. For instance, you could conclude with how your product or service can change people's lives. Or it may include how much becoming your partner could bring prosperity.
Besides ending with a thought-provoking statement, you could also end with a question to get the audience thinking and questioning if what you're saying is right for them. It could also be a question that gets them to respond so you can begin a conversation with them. If they're in a hurry, it's a prime opportunity to exchange information, such as a business card.
Elevator pitch examples
Although the advice above may help, these elevator pitch examples can further your understanding and start you thinking about your own elevator pitch.
Are you tired of scanning the store shelves for natural skin care products only to find parabens and phthalates? After much deliberation and research, I created the perfect blend of herbs, minerals, and vitamins to give you soft, supple skin without everything you don't want. Would you like to give it a try?
It can often seem like you're failing when you can't juggle everything. That's when my company can help. No matter how frequently you need cleaning, my company can assist. We complete everything from sweeping and dusting to washing walls and windows. We're insured and guarantee high-quality results. So if you're sick of streaked windows, give us a try.
Restaurant looking for investors
Who doesn't want a mouthwatering, healthy, home-cooked meal brought to them? I've been in the restaurant business for over 10 years and am ready to take it on my own and provide the area with healthy, comfort food. While it sounds like an oxymoron, it isn't. I know how to cut calories and unhealthy ingredients without sacrificing taste. I'm just looking for an investor for this potentially profitable venture.
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An elevator pitch is a synopsis of what makes you and your company unique. It's often offering a solution to a problem. Fortunately, Mailchimp provides various options that can help you with the process.
With Mailchimp's products, you can reach your investors, clients, or customers conveniently through automated email generation and more. You can then use your well-written, well-thought-out elevator pitch on a large number of people.
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10 Elevator Pitch Examples from Successful Startups
What is an elevator pitch?
It's a short description of an idea, product, or company. It's meant to be shorter than an elevator ride, meaning, 30 seconds or less. The concept also applies to pitching yourself, as an individual, to introduce yourself and or land a job- but we'll be focusing on the company/startup version of this. So- an elevator pitch should be enough to explain your startup idea and leave the investor curious for more.
I love the concept of an 'Elevator Pitch.' It's a fantastic mental exercise for you as a founder and one that is very commonly overlooked.
Now, this is not to be confused with the concept of a pitch deck.
How to write an Elevator Pitch
Elevator pitch outline.
In this article, we are going to look into some tactics to approach writing your elevator pitch, lessons learned. Then I'll take a stab at writing some elevator pitch examples from companies you are probably familiar with.
Let me give you my Slidebean Elevator Pitch first, and then we'll break it down:
-Do you ever need to make slide presentations?
(I'll assume you said yes).
-How long does it usually take you?
(Insert any answer here, it's probably going to be hours).
-We discovered that the reason why it takes so long is that all presentation platforms give you a white canvas: you need to figure out the content of the deck while figuring out how it's going to look. It's just very inefficient- and if you're not a designer, slides might not look too good.
So we created Slidebean , a tool where all you need to do is add the content, and the design of the slides gets generated automatically. Over 10 million slides have been created with our platform.
So here's a quick teardown,
Starting with a question
We have the advantage of tacking a problem that most people in an office have experienced. We can 'bet' on what the answers to those questions might be. The question also allows you to turn this into a [controlled] conversation rather than just a pitch. The focus here is to be relatable- to speak to a problem that the potential customer or potential investor will probably have experienced. Not all companies can get away with this- but try to find something that applies to your business idea.
Slidebean is visual. It's a lot easier for me just to show you how it works, but I can't do that in the elevator.
Amount of Details
Notice how I mostly focused on this problem/solution combination. This is what an elevator pitch is mainly made up of- it's a teaser of the company, enough to get people interested.
Also notice how I didn't use any fancy terms like Artificial Intelligence, online collaboration, viewer tracking. Too many tech terms put together sound like jargon.
A hint of traction
You might or might not want to share details about customers and revenue, but showcasing A metric that gives a sense of the scale of the business is pretty useful.
Elevator Pitch Templates
Mastering the art of delivering a concise and impactful elevator pitch is a crucial skill. An elevator pitch is your golden opportunity to capture attention, convey your value proposition, and leave a memorable mark on your audience.Whether you're introducing your startup, seeking a job, networking at an event, pitching a product, or rallying support for a nonprofit cause, these templates provide a foundation to help you craft compelling and effective elevator pitches. Let's check them out:
Startup Entrepreneur Pitch Template:
"Hi, I'm [Your Name], founder of [Your Startup]. We're [briefly explain your unique solution or product] for [industry]. In just [mention a timeframe], we've [share a remarkable achievement]. Our vision is to [describe your long-term goal]. With a passionate team, we're poised to [impact or disrupt]. Let's connect to discuss how we're innovating [industry]."
Sales Pitch Template:
"Hello, I'm [Your Name] from [Your Company]. We provide [Your Product/Service], solving [specific problem] for [target clients]. Using [unique approach], clients typically experience [quantifiable benefit]. Let's chat about how [Your Product/Service] could elevate [Prospect's Company]."
Job Seeker Pitch Template:
"Hello, I'm [Your Name], a [Your Profession] with [X] years in [expertise]. I've [highlight accomplishments/projects], and I excel at [emphasize a key skill]. I'm eager to bring this to [Company Name]. Can we explore how I fit into your team?"
Networking Event Pitch Template:
"Hi, I'm [Your Name], specialized in [Your Expertise]. I've [mention an achievement]. I'm here to connect with fellow [industry] enthusiasts. Let's exchange insights on [specific topic] or potential collaborations."
Nonprofit Fundraising Pitch Template:
"Hi, I'm [Your Name], dedicated to [Your Cause] with [Nonprofit Name]. We've impacted [mention achievement] through [specific program]. To continue, we seek support from like-minded individuals. Your contribution can help us [tangible outcome]. Interested in joining our mission?"
Use these templates as a guide to build you own elevator pitch.
Elevator Pitch Examples
Moving into elevator pitch examples, if you run a Google search for this term, you'll hopefully come across this article and our video. But beyond that, there are a bunch of articles from different sources, showing some examples. None of them stood up- so I figured we could imagine how the Elevator Pitches of some popular startups would have looked.
Airbnb Elevator Pitch
Most tourists booking online care about price- and hotels are one of the highest costs for when traveling.
On the other hand, platforms like Couchsurfing have proven that over half a million people are willing to lend their couches or spare bedrooms.
We have created a platform that connects travelers with locals, letting them rent our rooms, or even entire places. Travelers save money, and locals can monetize their empty rooms- we just take a 10% commission.
How does that sound?
Again, assuming that this is being pitched in 2009- with the information available on their original pitch deck.
A few pointers here:
- Notice how I started mentioning tourists, not just any traveler. Airbnb doesn't necessarily target business. - It's easy to agree that people looking to travel care about price, so there's no market research or validation needed to come up with that statement, - On the other hand, it might be arguable that people will be willing to rent out their homes to strangers. I used the Couchsurfing validation to avoid that statement being questioned.
WeWork Elevator Pitch
There are 40MM independent workers in the US: consultants, freelancers, and small business owners. Solving office space is tough and expensive, especially in cities like New York. We created the concept of space as a service. We have 20 locations in the city- where people can rent a desk or an office without any of the complications of a traditional lease, effectively saving at least 25% of the cost. They get access to a shared front desk, mailroom, and a community of like-minded people.
Once again, this is based on the company stage they had by the time they made this pitch deck.
Slack Elevator Pitch
There is no publicly available pitch deck for Slack, but let's assume the company is just starting up:
The average office worker receives 304 emails per week. They also attend an average of 62 monthly meetings, half of which they consider 'wasted time'. Slack was made to make work more efficient. It organizes conversations by channels and drastically reduces the need for emails or meetings. It's integrated with 100s of productivity tools like Google Docs, Calendars, Email, Dropbox, Zoom... so you can receive automatic notifications and take action without leaving the interface.
Pitch Deck vs Elevator Pitch
As we mentioned above, an elevator pitch is a succinct 20-30 second speech geared to convince someone about a product or company. Having a good elevator pitch ready can help entrepreneurs make the best of brief encounters with potential investors at parties, business events, or elevators. An elevator pitch is a prime chance to make a good first impression and generate interest in the company.
Capturing someone’s attention in a short span of time is quite a challenge.
On the other hand, a pitch deck is 10-15 slide presentation to introduce a business proposal- mostly associated these days with an investor pitch deck. If you are looking for that, we have a couple of videos and articles focusing on pitch decks , as well as a neat pitch deck template.
1. Information to Include in the Elevator Pitch Deck:
The key to crafting a good pitch deck is to keep it short and crisp while covering all the pertinent information. All the relevant information from the pitch deck should be condensed into a concise 30-second speech. It should explain the genuine need for the product in the market, its unique selling point, what differentiates the product from its competitors and the business model—all of this in under 30 seconds.
Take a look at the following pitch to understand this:
We are a boutique recruitment agency that helps tech companies hire the best programmers. We run our own hackathons to identify talent and match them with our clients. This helps companies hire top talent without too much effort on theirs. We have some clients on retainer, but we also work with some companies for specific openings. You could stop by at our next hackathon in Palo Alto to get a better sense of how we scout talent.
2. Capture Attention:
Fantastic elevator pitch examples are all conversation-starter; the ultimate aim is to progress to a meeting where the business model can be discussed at length. So, the priority for the pitch should be to capture the listener's attention and make them want to know more. Look at the following pitches:
- “I work on nanotechnology to deliver medical therapies to targeted cells”
This pitch is too technical and difficult to grasp. Besides, it does not clearly present what the product does and how it adds value to the field of medicine.
- “We are using the manufacturing techniques of the computer industry to make better vaccines”
The second pitch is crisp and explains what the company does in a way that piques the listener's interest. This was the elevator pitch that got Joe DeSimone's company, Liquidia, funding from Bill Gates's Foundation.
Also, it's essential to use the right presentation software in order to capture the audience's attention. An elevator pitch should have visuals elements along with eye-catching slides.
3. Avoid Jargon:
The purpose of an elevator pitch is to get your message across clearly. Using complicated business jargon and buzzwords that don’t really add any value to your message can undermine your message. Consider this pitch:
- “Our company's core competency is building synergy between top consumer brands and their customers. We help these companies to upsell and cross-sell their products while delighting their customers with new products.”
Here, the message is lost in the jargon.
- “Our proprietary customer relationship management software helps companies to track data about their consumers more efficiently. Companies that have switched to our software have reported a 20% surge in return customers.”
This pitch captures all the essentials in simple, everyday language and is far more effective in getting your message across.
4. Start with a Question:
Ronald Regan famously said, “Ask yourself, are you better off now than you were four years ago?” This succinctly summed up the core essence of his campaign.
Known for his par-excellence presentation skills, Steve Jobs is famous for making one of the best elevator pitches . While trying to convince John Sculley to leave Pepsi Co., for Apple Inc., Steve Jobs asked him, “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?”
DOWNLOAD THIS TEMPLATE
5. focus on your listener:.
In the previous example, Steve Jobs's focus is not on what Apple does, but on what Sculley wants to do. Draw listeners in by addressing their needs. If it sounds like a marketing spiel, people tend to switch off. Flip the process of writing a pitch: it should not be a list of features of the product, but it should focus on telling listeners how it can help solve their problems.
This introduction for JustPark, a parking app which won the Pitch to Rich contest with Richard Branson exemplifies this:
“Let's face it. Parking can be a real nightmare. It can be infuriating to find, extremely pricey and by the time you find that spot you would have lost time, petrol, and caused a lot of unnecessary traffic and pollution. Well, there's an answer, parkatmyhouse.com. We are an awesome little company, backed by an awesome big company called BMW. Now, listen in: You can reserve parking in a private property and save up to 70%. Need to park at a sports match or local station? Sorted. ... Just go to parkatmyhouse.com and simply type in where you want to park and what dates. It is that simple.”
This pitch also slips in a reference to BMW, which adds to their credibility. This brings us to our next point about elevator pitches.
Buffer pitch deck Example:
6. Provide Proof of Results:
Incorporate information about your company's big achievements, or major associations in your pitch. Risk perception is a big barrier for investors. Put them at ease by telling that you have a product or service with proven results. In the example above, knowing that JustPark is backed by BMW makes them seem more reliable, and customers are more likely to trust their cars with them.
7. Add an Emotional Benefit Statement:
Leadership expert Simon Sinek believes that it is important to show enthusiasm and help people see why you do what you do. As much as people would like to believe that decision-making is a purely rational activity, research has shown that it actually stems from our emotions. So, it is good to include an emotional benefit statement at the end.
Facebook Pitch deck Example:
8. Clear Call to Action:
The pitch is not an end in itself, it is just the beginning. So, in the presentation design, there should be a call to action that provides clear next steps on how people can get in touch with you to take the discussion forward. You could end your pitch with a simple line, like the one suggested by Cayenne Consulting:
“If you’re interested in learning more, I’d love to stop by at your office in the next week or two to give you a live demo. Would that work for you?”
9. Keep it Natural:
Not just the content of the pitch, but the overall presentation and personality of the presenter impact how people respond to pitches. This is a personal interaction, and it should feel natural. It should not sound too rehearsed. The pitch should be conversational and leave scope for people to raise questions and share their opinions.
Airbnb pitch deck Example:
10. Bonus Example:
Here's a brilliant pitch for Tesla by Elon Musk, which is a good reference for how an elevator pitch should be drafted. This is slightly longer than the usual pitch, but still a great example:
11. Bonus Content:
If you are a student make sure to check our elevator pitch examples for students. Also, check our Pitch Deck Examples blog for more inspiration. The article includes a list of the best pitch deck examples like:
- Airbnb Pitch Deck
- Uber Pitch Deck
- Facebook Pitch Deck
- Slidebean Pitch Deck
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Article • 8 min read
Crafting an Elevator Pitch
Introducing your company quickly and compellingly.
By the Mind Tools Content Team
(Also known as an Elevator Speech or Elevator Statement)
You've just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does. You open your mouth, and then pause. Where on earth do you start?
Then, as you try to organize your thoughts, his flight is called, and he's on his way. If you'd been better prepared, you're sure that he'd have stayed long enough to schedule a meeting.
This is one situation where it helps to have an "elevator pitch." This is a short, pre-prepared speech that explains what your organization does, clearly and succinctly.
In this article, we'll explore situations where these are useful, and we'll look at how to craft an effective pitch.
About the Technique
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use it to create interest in a project, idea or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.
It should be interesting, memorable and succinct. It also needs to explain what makes you – or your organization, product or idea – unique.
When to Use an Elevator Pitch
Some people think that this kind of thing is only useful for salespeople who need to pitch their products and services. But you can use an elevator pitch in other situations too.
For example, you might use one to introduce your organization to potential clients or customers. You could use one in your organization to sell a new idea to your CEO, or to tell people about the change initiative that you're leading. You could even craft one to tell people what you do for a living.
Creating an Elevator Pitch
It can take some time to get your pitch right. You'll likely go through several versions before finding one that's compelling and that sounds natural in conversation.
Follow these steps to create a great pitch, but bear in mind that you'll need to vary your approach depending on what your pitch is about:
1. Identify Your Goal
Start by thinking about the objective of your pitch.
For instance, do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living?
2. Explain What You Do
Start your pitch by describing what your organization does. Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.
Ask yourself this question as you start writing: what do you want your audience to remember most about you?
Keep in mind that your pitch should excite you first. After all, if you don't get excited about what you're saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they'll likely remember your enthusiasm.
Imagine that you're creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, "My company writes mobile device applications for other businesses." But that's not very memorable!
A better explanation would be, "My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization's managers."
That's much more interesting, and shows the value that you provide to these organizations.
3. Communicate Your USP
Your elevator pitch also needs to communicate your unique selling proposition , or USP.
Identify what makes you, your organization, or your idea, unique. You'll want to communicate your USP after you've talked about what you do.
To highlight what makes your company unique, you could say, "We use a novel approach because, unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that 95 percent of our clients are happy with the first version of their app."
4. Engage With a Question
After you communicate your USP, you need to engage your audience. To do this, prepare open-ended questions (questions that can't be answered with a "yes" or "no" answer) to involve them in the conversation.
Make sure that you're able to answer any questions that might come back at you, too.
"So, how does your organization handle the training of new people?"
5. Put It All Together
When you've completed each section of your pitch, put it all together.
Then, read it aloud and time how long it takes. It should be no longer than 20-30 seconds. Otherwise, you risk losing the person's interest, or monopolizing the conversation.
Try to cut out anything that doesn't absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!
"My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks.
"Unlike other similar companies, we visit each organization to find out exactly what people need. This means that 95 percent of our clients are happy with the first version of their app.
Like anything else, practice makes perfect. Remember, how you communicate is just as important as what you say. If you don't practice, it's likely that you'll talk too fast, sound unnatural, or forget important elements of your pitch.
Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch.
Make sure that you're aware of your body language as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues, until the pitch feels natural.
As you get used to delivering your pitch, it's fine to vary it a little – the idea is that it doesn't sound too formulaic or like it's pre-prepared, even though it is!
You may want to keep small takeaway items with you, which you can give to people after you've delivered your pitch. For example, these could be business cards or brochures that talk about your product idea or business.
Remember to tailor your pitch for different audiences, if appropriate.
An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea or product.
It needs to be succinct, while conveying important information.
To craft a great pitch, follow these steps:
- Identify your goal.
- Explain what you do.
- Communicate your USP.
- Engage with a question.
- Put it all together.
Try to keep a business card or other takeaway item with you, to help the other person remember you and your message.
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Top 7 Killer Elevator Pitch Examples
Make short, sharp, and on-the-spot presentations by modeling your presentations after these elevator pitch examples.
I’ve scoured the business management internet space to bring you the best, most-impressive elevator pitches. In the following paragraphs, I’ll show you how to model your communications on these winning archetypes. (Spoiler alert: some of these examples show what not to do, so read closely.)
What is an elevator pitch?
Think of your elevator pitch (or elevator speech) as a Twitter version of your business plan/proposal. You may use more than 140 characters to communicate your ideas during a 30-second elevator ride; however, don’t share more than three tweets’ worth of information in “ first contact ” situations.
Because the average English word has 4.5 characters (5.5 with spaces), a 140 character tweet equals roughly 25 words.
Most people speak 120-200 words per minute ; use a comprehensible 75 words (slightly slower than the average speaking speed) in your 30-second elevator pitch.
Speaking slowly (while still showing your passion for the subject) demonstrates confidence and competence.
Don’t just wing it and stumble your way through a rambling, improvised elevator speech the next time you get a chance to speak with an industry influencer.
Create and practice your elevator pitches right away–you never know when you’ll run into that next big opportunity.
Business networking means always having a business card in your hand and a smile on your face.
Give the same care and attention to the way you describe yourself (and your company) as you do to your professional attire, branding, and product design.
However, don’t spend too much time on this effort; track your time to ensure you spend an appropriate amount on this project without obsessing.
You can use an elevator pitch for everything from getting a job/promotion to landing a new client or investor. You’ll find these short, refined introduction speeches in all areas of business communication.
Staying ahead of the competition and managing industry rivalry means always presenting yourself in the best possible light. Later in this article, I’ll provide elevator speech examples for each of the popular variants. However, let’s use a basic elevator pitch template to get started.
Use a simple elevator speech template
You can find many outline variants and elevator pitch examples online; I’ll describe my favorites in this article. However, to keep things simple, I’ll start with a simple method used by the Harvard-MIT Division of Health Sciences and Technology:
- State the Problem
- Present Your Solution
- Explain Why People Should Trust You
- Describe Your Value Proposition
- Offer a CTA (Call to Action)
In the following fill-in-the-blank template, I use one sentence per point to clarify the structure of this system. Feel free to break this rule and create a natural-sounding elevator pitch. As you practice your speech out loud, keep tweaking your phrasing to sound personable and precise. Just remember to maintain a maximum of 75 words!
A simple Harvard-MIT elevator pitch template
- Problem: “[Customer Type] are often frustrated by the effort it takes to [Action].”
- Solution: “[Your New Solution] eliminates the need to [Customer’s Old Solution].”
- Why You: “For [Duration], [Customer Type] have trusted [Your Company] to provide the best solutions in [Customer’s Industry].”
- Value: “With [Your New Solution], you can [spend less/make more] [time/money] [Action].”
- CTA: “I’ll give you a call to learn more about your situation (Get Contact Info). Thanks for your time.”
Elevator pitch example #1: Nice and simple
“Ranchers are often frustrated by the effort it takes to hand-shear their angora alpacas. DroneClip eliminates the need to chase, restrain, and trim these beautiful beasts. For over 5 years, alpaca farmers have trusted DroneClip to provide the best solutions in alpaca ranching. With our safe and reliable drone aircraft, you can spend less time shearing and manage a larger herd. I’ll give you a call to learn more about your situation. Thanks for your time.”
Use a comprehensive speech outline template
When making an elevator pitch (or any other presentation, for that matter) you may want to follow a programmatic speech format like this one from UC Davis :
- Smile and make a “hooking” statement to capture your audience’s attention.
- Introduce yourself (and your company).
- Explain what you do and why you love it.
- Describe the contributions you’ve made, including the problems you’ve solved.
- Give a short, striking example of your value.
- Explain your interest in your listener(s).
- Describe your product/service/solution.
- List the ways people benefit from working with you (instead of your competitors).
- Provide a brief story about a satisfied customer.
- Ask for an appropriate response to this interaction (contact info, a referral, an appointment, etc.)
Even when working with this model, remember to keep it brief. A 75-word elevator pitch only includes 5-6 sentences. In fact, this detailed outline contains over 100 words.
Take a look at this example and learn how to sharpen your sentences into quick, powerful points. Some people like to use a lot of words to get your ideas out of their heads and onto paper.
If you’re one of these types, write a verbose first draft of your elevator speech just to get your thoughts in order.
Then, review the document a few times and find ways to make each sentence do its job with slightly fewer words than before.
To make this outline work, you’ll need to include many points per sentence, as I have below:
Elevator pitch example #2: Follow a comprehensive outline template
“Do you hate shearing stubborn alpacas by hand? I’m Joe Neely from DroneClip. I enjoy connecting animal lovers to technologies like our DroneScoop waste solution. I’m here at the Alpaca Festival to learn from you, the experts. Our hands-free DroneClip shearing system outperforms hand-shears so you can limit your employee hours. We saved one rancher, Bob Mikabob, over 40 weekly work-hours. When can I visit your farm, demonstrate our product, and meet your neighbors?”
Construct an elevator pitch for any purpose: example of custom writing
A simple format like Monroe’s Motivate Sequence may help you create the best elevator pitch for your purposes. This flexible structure can be adapted for everything from job interviews to investor meetings–and beyond:
- Get Attention
- Establish a Need
- Satisfy This Need
- Visualize Consequences
- Present a CTA
Say you want a promotion from Assistant Alpaca Wrangler to Chief Wool-Gatherer. Tailor Monroe’s Motivate Sequence to your needs and make a quick, 30-second presentation (to anyone who will listen). Let your colleagues, supervisors, and managers know why you deserve this lofty position.
Elevator pitch example #3: Adapt this format to your needs
“Yuck–I can’t believe how much loose alpaca hair floats around in our barn. I just got some in my mouth! Wouldn’t it be great if someone kept this place hair-free? I’d be glad to go around and scoop it all up. If we added a Chief Wool-Gatherer position, it would surely pay for itself by reducing waste and increasing profits. Tell the boss you want me to start, right away!”
No matter your desired outcome, it always pays to present your plans in a coherent, logical fashion. Make your speeches short and to the point, only mentioning the most relevant facts and opportunities.
The elevator pitch writing process
Sometimes it helps to see the process itself. You can adjust your speechwriting efforts according to the following brief, step-by-step elevator pitch example. To keep this section readable, I’ll create a short 30-word blurb, not an entire 75-word elevator pitch.
Elevator pitch example #4: Working with words
1) Write down all your ideas, regardless of word count.
“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions like FAA-approved UAV/UAS quad-copters for ranchers who want to save time and money and have more resources to invest in other aspects of their operations.”
2) Get rid of unnecessary details. The 64-word paragraph I created in Step 1 is a good start, but I can do better. First, I can cut the redundancies in my extremely-long final sentence:
“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions like FAA-approved UAV/UAS quad-copters for ranchers who want to save time and money.”
3) Remove any confusing or unfamiliar industry jargon. Now I’m down to 53 words. I must remove the drone-specific language in the last sentence to avoid confusing listeners. (I can always provide educational materials defining these terms in later interactions with my customers.)
“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”
4) Shorten and connect your sentences. You can communicate your entire unique selling proposition quickly if you limit your use of “ stop words .” These little connectors help sentences flow, but you don’t need as many if you combine 2-3 statements.
“I’m Joe Neely–Alpaca lovers buy my T-shirts to share their love of Alpacas and DroneClip. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”
5) Review and ask, “What’s in it for the listener?” I’ve pared down my key points to a reasonable length (31 words). Before I polish up my final product, I need to make sure I’ve addressed the benefits customers can expect from my product. Sure, I’ve told people what the product does, but I’m selling T-shirts, not drones, in this example.
“I’m Joe Neely from DroneClip. Get our T-shirts to share your love of Alpacas and impress people by promoting the latest technology. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”
6) Polish your speech and hit your target word count. This little blurb says everything I need it to say. I present both my T-shirt enticement product (which would also work well as a freebie) and my big sell (DroneClip drone systems).
Now, I just need to combine my introduction with my final sentence and add a few tweaks (for example, “time and money” became “resources” and then simply “frugal”).
“I’m DroneClip’s Joe Neely. We offer hands-free shears for frugal ranchers. Buy a T-shirt, show you love Alpacas, and impress people with this fun new technology.”
I’ve narrowed down my word count, added an idea, and refined my language. With similar efforts on your longer, 75-word elevator speech, you can maximize your potency. Make the most of your limited time and say the most you can in fewer words!
Sample elevator pitches you do not want to emulate
Elevator pitch example #5: avoid truisms, buzzwords, and hyperbole.
“Hi, I’m Joe Neely–I’m here to tell you all about the best drones ever constructed. The U.S. military has nothing on our sUAS and UAV options. With DroneClip, the world’s greatest corporation, you’ll be flying over the sky in your own battle robot–which also clips alpaca hair! If you’re flying, you’re flying with DroneClip–and winning the battle against hand-shears!”
In this elevator pitch example , I didn’t hold back and spoke as I would to a drone enthusiast. Not only are many of the claims in this blurb highly-exaggerated (hyperbole), I’ve also used unfamiliar buzzwords/industry terms.
Instead of providing clear and concise content , I’ve fluffed-up this elevator pitch so much with useless and obvious statements (truisms) that I didn’t have room for a CTA.
Elevator pitch example #6: Weed out fillers and annoyances
“Do you hate alpaca hair? Do wish you’d bought yaks instead? No? Do you love alpacas and say, ‘leave the yaks to the hacks?’ Well, I’m Joe Neely–come one, come all to the DroneClip side of the street. You can’t go wrong with this system –it’s the best in the business. Do you want the finest alpaca hair machine money can buy? Well, step right up and buy one today!”
If you include too many fillers like leading questions and side tangents, you’ll only annoy your customers. Don’t come off like a carnival barker ; you want people to view you as a professional who knows when not to come on too strong.
Don’t insult your audience’s attention by filling their ears with unfounded claims. Be sure to describe a valid consumer need–and how your product/service meets it.
Elevator pitch example #7: Don’t change the subject and ask too much of people
“Hi–I’m Joe Neely and I want you to–I mean, if you want to, you can… Buy the DroneClip right now, my friend. You don’t need to see how it works – trust me when I say it solves all your problems, champ. I hope you like this product, sweetie, because I don’t know if… I meant to say DroneClip is the best alpaca hair solution and you’ll save a lot with it. Just ask your neighbors–in fact, my man, buy one for each of them!”
Let’s face it. No one will buy a major piece of farm equipment unseen and untested. They certainly won’t buy one for their neighbors/competitors. Ask your customers for too much too soon, and you’ll look silly. Also, changing the tone from indecisive to enthusiastic makes people uncomfortable. Calling people by inappropriate and unprofessional nicknames and trailing off mid-sentence makes you sound completely insincere–as if it were your first day on the job (or the planet).
The bottom line
Stick with the elevator pitch examples and outlines I’ve offered earlier in this article, and you’ll present yourself with class and style. Take the necessary time to sculpt, polish, and practice your speech.
An award-winning elevator pitch can’t sell by itself; you must devote time and effort to making it sound natural in your best speaking voice.
Once you have a good speech prepared, you need to try it out in real-life situations. Whether you sell big or flop the first time, you’ll gain the experience you need to keep improving.
You’ll keep improving your sales skills throughout your career; just get out there and start talking to people–today!
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How to Create an Elevator Pitch with Examples
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How to Write a Perfect Elevator Speech
What’s an elevator pitch, and how can it help your career? An elevator pitch —also known as an elevator speech—is a quick synopsis of your background and experience. The reason it’s called an elevator pitch is that it should be short enough to present during a brief elevator ride.
This speech is all about you: who you are, what you do, and what you want to do (if you’re job hunting).
Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don’t know you.
Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network , land a job, or connect with new colleagues on your first day of work.
When and How to Use an Elevator Speech
If you’re job searching, you can use your elevator pitch at job fairs and career expos , and online in your LinkedIn summary or Twitter bio, for example. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.
You can also use your elevator pitch to introduce yourself at networking events and mixers. If you’re attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.
Your elevator pitch can be used during job interviews, especially when you’re asked about yourself. Interviewers often begin with the question, “ Tell me about yourself ” — think of your elevator pitch as a super-condensed version of your response to that request.
What to Say
Your elevator speech should be brief . Restrict the speech to 30-60 seconds. You don’t need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.
You need to be persuasive. Even though it’s a short pitch, your elevator speech should be compelling enough to spark the listener’s interest in your idea, organization, or background.
Share your skills. Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit — avoid sounding boastful, but do share what you bring to the table.
Practice, practice, practice. The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it when you’re at a career networking event or job interview.
Practice giving your speech to a friend or recording it. This will help you know whether you’re keeping within the time limit and giving a coherent message.
Be positive and flexible. You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate – but you needn’t volunteer that information right off the bat.) This is your chance to make a great first impression with a potential employer. Don’t waste it.
Mention your goals. You don’t need to get too specific. An overly targeted goal isn’t helpful since your pitch will be used in many circumstances, and with many different types of people. But do remember to say what you’re looking for. For instance, you might say, “a role in accounting” or “an opportunity to apply my sales skills to a new market” or “to relocate to San Francisco with a job in this same industry.”
Know your audience, and speak to them. In some cases, using jargon can be a powerful move — it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you’re speaking to recruiters, who may find the terms unfamiliar and off-putting. Keep it simple and focused.
Have a business card ready. If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your resume, if you’re at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.
What Not to Say and Do During Your Elevator Speech
Don’t speak too fast. Yes, you only have a short time to convey a lot of information. But don’t try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.
Avoid rambling. This is why it’s so important to practice your elevator speech. While you don’t want to over-rehearse, and subsequently sound stilted, you also don’t want to have unfocused or unclear sentences in your pitch, or get off-track. Give the person you’re talking to an opportunity to interject or respond.
Don’t frown, or speak in a monotone way. Here’s one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you’re carrying yourself. Keep your energy level high, confident, and enthusiastic. Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile .
Don’t restrict yourself to a single elevator pitch. Maybe you’re interested in pursuing two fields — public relations and content strategy. Many of your communication skills will apply to both those fields, but you’ll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.
Elevator Pitch Examples
Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you’d provide an employer with:
- I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I’m looking for a job that will put my skills as a journalist to work.
- I have a decade’s worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I’d be thrilled to consult.
- My name is Bob, and after years of working at other dentists’ offices, I’m taking the plunge and opening my own office. If you know anyone who’s looking for a new dentist, I hope you’ll send them my way!
- I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
- I’m a lawyer with the government, based out of D.C. I grew up in Ohio, though, and I’m looking to relocate closer to my roots, and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
- My name is Sarah, and I run a trucking company. It’s a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones, not an automated system.
- KEEP IT SHORT AND SWEET: Your elevator speech is a sales pitch. Be sure you can deliver your message in 60 seconds or less.
- FOCUS ON THE ESSENTIALS: Say who you are, what you do, and what you want to achieve.
- BE POSITIVE AND PERSUASIVE: Your time is limited. Focus on what you want to do, not what you don’t want to do. Be upbeat and flexible.
- PRACTICE, PRACTICE, PRACTICE: Deliver your speech to a friend or record it, so that you can be sure that your message is clear.
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The Best Elevator Pitch Examples, Templates, and Tactics
The ultimate guide to writing an unforgettable elevator speech.
Author’s Note: I am astounded that this page receives thousands of readers each month . That number tells me that there are a lot of people looking for solid advice on how to craft a simple, compelling, and persuasive pitch. Most of the pitches I have seen have not been very good. It wasn’t because the product or the team were poor, but rather the pitch structure and story weren’t very well thought out. But with just a little planning and strategy, this can be corrected. If you are looking for the best ways to structure, present, and amplify your elevator speech, this article is for you. I wrote this based on my experiences in coaching hundreds of companies to present, with the highlight being to prep four companies to star in a Dragon’s Den pitch (the American equivalent is Shark Tank ).
The first thing, the absolute first thing, that anyone “buys” from you is your big idea embedded in story form. If people don’t “buy” into the big idea and story, they won’t buy anything else. [Read that again.]
Do you believe my statement above? If so, great! Even an article like the one you are about to read on elevator pitches needs an elevator pitch!! Your big idea and story are the beginning of your elevator pitch.
By definition, an elevator pitch is a quick persuasive speech that is used to create interest in a project, a concept, or people. It distills your ideas into the simplest, clearest points of value, what makes you different, and instills enough curiosity to make the prospect want to hear more. Theoretically, it should be no longer than the time it takes to ride an elevator to the top floor in a building. (e.g. between 30 seconds to 2 minutes.)
… luck happens when opportunity meets with preparedness …
As is often the case, most opportunities to meet with influential people happen spontaneously and unpredictably: the rising screenwriter who collides with a Hollywood producer while waiting in line for a taxi, or the hopeful new employee who finds himself in the elevator with the company CEO. The adage luck happens when opportunity meets with preparedness is very true.
There are many different types of pitches, which serve different purposes. While elevator pitches are meant to instill enough intrigue to get the prospect to ask you to tell them more, they do not have the persuasive horsepower of a full-fledged sales or investor pitch. Because these purposes are different, they require different lengths of time and stages of delivery.
Pitching is a skill, and just like all skills, there are ways to perfect it. Once you understand the principles of a pitch structure, your elevator pitch, sales pitch, boardroom presentation, or investor pitch will improve dramatically.
I recently partnered with the NABI business accelerator’s Managing Director, Dar Schwanbeck, to run one of their clients through a crash course for a pitch on the nationally televised show Dragon’s Den (the American equivalent is Shark Tank.) In fact, this was the 4th client that I have worked with to make an investment pitch in the den, and I have compiled the following takeaways on the structure and psychology of enticing the Dragons to invest. (Not pitching an investor anytime soon? Not to worry! These techniques will also help you get what you want from bosses, spouses, customers, and small children.)
Start Creating Your Laser-Sharp Pitch (career or business)
Elevator Pitch Basics
Let’s start with two elevator speech templates, an all-purpose generic template, and a sales pitch template. For these examples, we will use the fictional company Hydrolyzier, a manufacturer of commercial-grade water purification systems.
Generic Elevator Pitch Example
The following is a standard pitch format that can be applied to almost any situation.
My name is <<NAME>>, the CEO of <<COMPANY>>. Our company manufactures <<PRODUCT>> for <<TARGET CUSTOMER>> that allows them to <<YOUR VALUE PROPOSITION>>. Unlike <<OUR COMPETITION>>, we <<PRIMARY COMPETITIVE POINTS OF DIFFERENCE>>. <<CALL to ACTION>>
Using this format, here is a Hydrolyzier elevator pitch example:
Hi, my name is Bob Smith, and I am the CEO of Hydrolyzier Water Company. We manufacture the Hydrolyzier MaxLite, a commercial-grade water purification system that uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water. Unlike competing systems, our patented osmotic process uses one-third of the power of a traditional water purifier while reducing the installation space to half. Our modular construction takes less than 36 hours to install, and best of all its price is less than 60% of similar systems. If you go to our YouTube channel, you can watch a video showing the Hydrolyzier in operation in a remote village in Ghana, West Africa
A Sales Pitch Example
If you are pitching in a sales situation, here is a format you could use:
Have you ever <<THE SITUATION THAT THE PROSPECT FACES>>? <<COMPANY NAME>> manufactures <<PRODUCT LINE>> for <<TARGET MARKET>> so that you can <<PRIMARY VALUE PROPOSITION / BENEFIT>>. Unlike <<TRADITIONAL ALTERNATIVES/COMPETITIVE OFFERINGS>>, <<OUR PRODUCT>> is <<COMPETITIVE POINT OF DIFFERENCE>>. <<CALL TO ACTION>>.
Using this format, here is Hydrolyzier’s elevator pitch:
Have you ever had a situation that required a low power, small footprint, water purification system for a remote settlement? Hydrolyzier Water Company manufactures the Hydrolyzier MaxLite, a commercial-grade water purification system that uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water. Unlike competing systems, our patented osmotic process uses one-third of the power of a traditional water purifier while reducing the installation space to half. Our modular construction takes less than 36 hours to install, and best of all its price is less than 60% of similar systems. We have successfully installed the system in many remote communities. They have found it to be easy to install, reliable, and inexpensive to operate. Our most recent installation is in a remote village in Ghana, West Africa which we have documented in a 5 minute YouTube video. May I send you the link?
Six More Elevator Pitch Types
Beyond these standard elevator pitches, Daniel Pink, in his book To Sell is Human: The Surprising Truth About Moving Others gives us six other types of pitches.
The One-Word Pitch
Can you distill your entire presentation into a single word?
- For Google, it might be “search.”
- For an Alfred Hitchcock horror movie, it might be “scream.”
- The word “inbound” belongs to Hubspot.
- While “invent” is closely associated with Thomas Edison.
For Hydrolyzier it is “purified water.”
Okay, you caught me. That’s two words, … but that’s okay.
(… continued below)
Here’s a portion from the book’s intro: Charismatic leaders seem to possess an effortless ability to influence, captivate, charm, and inspire people to action. Whether it is through grace, passion, or unshakable confidence, charismatic people can rouse the sentiments and energies of the people they touch. While not everyone can master charisma, there is one charismatic tool that any leader can learn — the power of storytelling; specifically, how to communicate a strategic narrative. A strategic narrative is a compelling story that weaves together existential concepts like who you are, your origin, your big idea, what you fight for and why, and offers a bold vision of a future that your people can rally behind. When charismatic leaders wield captivating strategic narratives, their power is unstoppable.
Your elevator pitch is just the beginning. To really put your big idea into play, you must master strategic narratives. This book will show you how. Click here to get your copy.
The Question Pitch
Ask yourself, ‘Are you better off now than you were four years ago?
If your presentation’s central idea is already understood by your audience, a question pitch may be ideal. In the 1980 US presidential election campaign between Ronald Reagan and Jimmy Carter, Reagan asked a simple question, “Ask yourself, ‘Are you better off now than you were four years ago?’” Most people immediately understood the question and its context. Reagan became the 40 th President of the United States.
For Hydrolyzier it might be, “How can you supply a rural village in Ghana, West Africa with clean drinking water in under 36 hours, and at less than 60% of the cost of other water purification systems?”
The Rhyming Pitch
It takes a licking and keeps on ticking.
Rhymes are easy to mentally process and remember. Also, some scientific studies have found that rhymes are perceived to be more accurate and believable than non-rhymes when pitching the same concept.
- Teeth whitening toothpaste Pepsodent used the following rhyme in its 1960’s and 70’s commercials, “You’ll wonder where the yellow went when you brush your teeth with Pepsodent!”
- To emphasize its timepieces’ durability, watch manufacturer Timex said, “It takes a licking and keeps on ticking.”
For Hydrolyzier it might be,
- “Get wet.” or
- A Pure, Clean, Water Stream
(This was hard. How did I do?)
The Subject Line Pitch
Every email subject line that you write is a pitch inviting the recipient to open it. Daniel Pink advises that your subject line pitch should offer utility value, curiosity, and specificity. However, he cautions that while specificity should be in all subject lines, you should choose to use either utility value or curiosity for any single subject line
Here are some examples:
- Drugstore: “Your prescription is expiring.”
- Mortgage Broker: “How Much House Can You Afford?”
- Credit Card Company: “You’re missing out on reward points.”
For Hydrolyzier it might be, “How Remote Communities Can Install On-Site Purified Drinking Water Systems in Under 36 hours.”
The Twitter Pitch
Can you get your pitch down to 140 characters? Or less? Here are a couple of funny ones for Twitter itself:
- “Twitter. The only place you get excited when a stranger follows you.” or
- “Twitter. Get the news before it happens.”
For Hydrolyzier it might be, “Clean Drinking Water for 300 African Villagers in Under 36 hours.”
The Pixar Pitch
Animation studio Pixar has produced a string of hits, including Wal-E, Finding Nemo, Toy Story, Incredibles, and many, many others. The standard plot structure for each of these stories fall into the following format:
Once upon a time <<INTRODUCE CHARACTER AND CONTEXT>> Every day, <<ESTABLISH THE WAY THINGS WERE>>. One day <<INTRODUCE PROBLEM/INCITING INCIDENT>>. Because of that <<CHALLENGE>>. Because of that <<SEARCH FOR SOLUTION>> Until finally <<FINDS SOLUTION>> Now, <<ESTABLISH THE WAY THINGS ARE BETTER NOW>>
For Hydrolyzier it might be:
In Africa, village water wells are vital to the sustainability of the rural population. In one community, we counted over 300 people who relied on a single well as their only source of daily drinking water, often walking from miles around to obtain it. Last year, the well was found to be contaminated by waterborne parasites. Hydrolyzier was one of three companies contacted by the regional government to remedy the situation. We were selected to install our new water purification system, the Hydrolyzier MaxLite, primarily due to the speed which we could deploy it (in less than 36 hours), and its cost (less than 60% of its competitors). Today, the people of this village can safely drink from their well again.
Amplifiers for Your Pitch
If you are in a full-fledged pitch like those on Dragon’s Den or Shark Tank, these pitch amplifiers will come in very handy. Beyond profiling a great product or service, your pitch should also contain the following:
Shock, Fascination, or Intrigue – The Dragons’ minds are wandering during your entrance. Their brains are actively searching for WHY they should care. Give them a simple statement that startles them into rapt attention. Here’s an example if you are pitching a water purifying device. In the introduction, you can either say:
- “Our device is called the Hydrolyzier, and it uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water.”
- “Water is life, yet 768 million people do not have access to safe, clean drinking water, and 2.5 billion people live without proper sanitation. When water is unsafe and sanitation non-existent, water can kill.” (Unicef Clean Water Campaign)
The 2nd statement allows a fluid transition into a description of your product WITH the Dragons’ full attention.
… a “space western”.
Metaphor – Because people absorb new information by relating it to an existing reference point they understand, you should create a metaphor that allows them to associate, compare, and draw relations easily. When Gene Roddenberry was pitching the original Star Trek series to NBC in 1964, the concept of a racially mixed crew with women and aliens on the bridge travelling to distant planets was so foreign that it was initially dismissed because NBC brass didn’t think anyone would watch. To sell the idea, Roddenberry used the metaphor of a “space western.” Because western movies and TV shows were something everyone was familiar with, this bought him the time and funding to develop not just one, but two pilots for the popular series.
Hydrolyzier’s primary differentiating value propositions are its low cost, small size, and rapid deployment capability. We could use the following metaphor to convey these central ideas:
“Hydrolyzier: We are the IKEA of Commercial Water Plants.”
Clarity – As a minimum, the elevator pitch has to have clarity on the attributes of:
- The primary problem the product solves
- The way it solves it
- Alternatives to the product, but emphasizing how you are better
- How big the market is
- The cost of the solution
- The price you can charge
- How much investment capital you need and for what purpose
- What the Dragons will receive for their money
Emotional Appeal – To get people moving fast and with purpose, you must infuse your pitch with emotion. Confidence, fear, anger, amazement, joy, indignation, love, disgust, envy, or dozens of other emotions can energize your pitch. Choose the ones most relevant to the story you are telling.
Tangible Demonstration – Nothing shows people what your product can do better than a physical demonstration. Imagination and understanding are stoked further when something is taken in hand. Get the audience involved in a demo.
Risk Reduction – Every new investment involves risk. Show the Dragons you understand what the risks are, and how you will quell them. By the way, nothing makes investment risk in a startup go away faster than showing you have sales. Show the Dragons your sales pipeline to get a deal done fast.
Authority – Authority commands attention, respect, and intrigue. Show the Dragons you are an authority on the market, its pain, your solution, and the competitive alternatives. Authority can come in many forms but always includes the primary elements of knowledge, experience, credentials, and public recognition. Demonstrate all four in the pitch.
Scarcity – If it’s valuable, it’s probably scarce. Show the Dragons that the opportunity to invest is (truthfully) fleeting. Some common reasons why include:
- Sales are coming in so fast you will soon be able to self-fund out of cash-flow
- Because sales are increasing, the valuation they can invest at will continue to rise the longer they wait
- You have another strategic partner that has indicated they want to invest in you
Repetition – Repetition drives the message deeper. What is the central unifying message of your elevator speech? Repeat it three times in the presentation. For the UNICEF Clean Water Campaign, it might be “Water is life.”
Contrast – Something is “hot” only in relation to something that is “cold.” The Dragons’ brains are actively looking for a contrast to help them analyze and categorize the data for a decision. In the Hydrolyzier example, the easiest way to employ contrast is to show a before and after comparison of the water. Dirty, polluted water before filtration, clean, clear water after.
Story – Now, wrap it all up in a story. Humans have been gathering in groups to tell stories for millennia. Stories have the ability to draw and keep attention, fascinate, intrigue, and engage all our mental and emotional energies. Great brands are about great stories. Create a powerful narrative to tell.
Time – Finally, keep the pitch short, just long enough to get all of the above out, but no longer.
By using these structures, and embedding these psychological persuasion tactics in your pitch, you will have a dramatically improved chance of making a memorable impact!
About Kurian Tharakan
Kurian Mathew Tharakan is the founder of sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors, a 27 year veteran of the sales and marketing industry, and the author of the Amazon bestseller, The Seven Essential Stories Charismatic Leaders Tell. He has consulted for companies in numerous sectors, including Retail, Professional Services, Manufacturing, Distribution, High Technology, Software, Non-Profit, and Life Sciences. In addition to his consulting practice, he has also been an Executive in Residence at the business accelerators TEC Edmonton and NABI where he has assisted clients with their go-to-market strategy. Prior to StrategyPeak, Mr. Tharakan was a vice president of sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500.
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How To Write A Killer Elevator Pitch (Examples Included)
Mike Simpson 0 Comments
By Mike Simpson
You’re on the elevator, riding up from the lobby to the top floor to drop off your resume with Human Resources in response to a job posting for your dream career.
You’re excited, but nervous, because you know your resume is going to be just one of hundreds that the hiring manager is going to look over before even thinking about inviting anyone in for an interview.
If only there were a way to make yourself stand out. If only…
The doors open and a woman in a sharp looking business suit steps in with you. She looks over and sees the top floor button is already lit. She smiles and in that instant a current of nervous energy rips through your body. This isn’t just any generic passenger you’re sharing the ride with…this is the hiring manager you’re hoping to impress!
Your heart starts pounding, your palms are sweaty, you feel light headed…
This is your chance!
You have a 12 floor uninterrupted ride up with her and in those moments, in that tiny elevator, she’s your captive audience.
You open your mouth and turn to her with a look of enthusiasm…and speak.
Let’s hope that elevator pitch (or elevator speech) is ready!
Here’s the deal, after you make your successful elevator pitch (which you will after reading this article!), you need to know that you will get an interview…
But here’s the thing: there are over 100 other difficult interview questions you could be asked in your job interview. Sounds stressful right?
Well don’t worry, because we created a free PDF that outlines the most common questions and gives you word for word sample answers that you can use at your next interview.
Click the link below to get your copy now!
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FREE BONUS PDF CHEAT SHEET: Get our " Job Interview Questions & Answers PDF Cheat Sheet " that gives you " word-word sample answers to the most common job interview questions you'll face at your next interview .
CLICK HERE TO GET THE JOB INTERVIEW QUESTIONS CHEAT SHEET
What Is An Elevator Pitch?
So what exactly is an elevator pitch?
In a nutshell it’s just what it sounds like: a short, 30-60 second well crafted business pitch telling someone who you are and why they should want to hire you .
It’s called the elevator pitch because it’s meant to represent the amount of time you’d have if you were stuck in an elevator with someone riding from the bottom of the building to the top.
“Well, this stinks. I live in a town of nothing but one floor buildings. How am I supposed to use an elevator pitch? Clearly this article means nothing to someone who doesn’t live in the heart of a big city or surrounded by high rise buildings.”
Elevator speeches are good for so much more than just catching someone in a small enclosed space. You never know who you might run into at a cocktail party, or the movie theater, or grocery store…or any other number of places.
A solid elevator pitch will allow you to distill down to the most pure form exactly who you are and what you offer, and that focus can help to set you apart from all the other candidates who are vying for the same job.
Think of it as a commercial and you’re the product . You’ve got 30 seconds to market yourself and convince whoever is listening to not only NOT change the channel, but to buy what you’re selling…you as the Perfect Candidate!!
“So where do I start? Should I lock myself in the bathroom with a stopwatch and pretend it’s an elevator? Do I need a jingle?”
Hmmm…all we’ll say is do whatever works for you…but let’s all agree to skip the singing…for now. Instead, let’s focus on answering a few basic questions by doing a little pretending.
How To Write An Elevator Pitch
Let’s imagine you’re in sales and you just got into an elevator with the CEO of a huge manufacturing company. The doors shut…it’s just the two of you…and you have 60 seconds to convince him to not only listen to you, but to consider you as a potential employee, not just a fellow passenger on a short ride upstairs. So how do you do that!?
Let’s watch…er, we mean, read:
What do you do? Can you tell someone what you do in such a way that it’s interesting? Can you turn it into a quick little anecdote or story that will capture someone’s attention?
“Let me tell you about the time I took our products all the way to the North Pole. I’m in sales. I started out selling refrigerators to moose in Canada.”
Now that we’ve got your job title, can you tell us what you do when you’re doing what you were hired to do?
“In four short years, I’ve helped lead my team to the number one spot in sales…”
Okay, great…but what’s next?! What’s your objective ? What’s your goal?
“…but I knew we could do better. That’s why I took our refrigerators all the way up to the penguins in the North Pole.”
What makes you the best at what you do? Okay, now’s your chance to shine. Why are you the Perfect Candidate?
“Did you know that broken beaks from trying to eat frozen fish is the number one problem facing penguins today? Their issue isn’t that it’s not cold enough for them to keep their fish fresh, it’s that it’s too cold. I knew that by putting their fish in our double insulated hermetically sealed refrigerators instead of the traditional snow bank, the penguins would be able to keep fish fresh longer without having to freeze them, making it easier for the penguins to eat. As a result, we’ve more than quadrupling our current sales and are not only ranked number one regionally, but nationally as well.”
What’s your hook? You’ve just told a great story, but besides being entertained, why should your audience care?
“Now, just imagine what I can do for your products…”
Wait, who are you? D’oh! Nothing says missed opportunity quite like totally forgetting to tell someone your name.
“My name is Bob Mackrel,”
And most importantly…what do you want?
“…and I’m looking for my next big sales challenge. My I give you my business card?”
Boom. And there you have it: the perfect (if not a little outlandish) elevator pitch. In 30 seconds you’ve told your audience what you do, why what you do is important, hooked them in with what you plan to do next for their company, and who you are.
Easy, cheesy, right?
Penguins and refrigerators aside, this pitch was clearly perfect for the audience because our boy Bob knew the CEO, knew the company, and knew that his skills with sales would be a great match. Bob tailored his pitch.
“Again with the tailoring! That’s all you guys talk about…tailoring!”
That’s because it works! Again, think of our commercial analogy. When you’re watching TV, which ads do you skip over or tune out? The ones that don’t apply to you…right? And the ones you listen to and remember are the ones that DO apply to you.
“Ahh…I see what you’re saying. That does make sense!”
The nice thing about an elevator pitch is that it’s short and sweet and to the point, which means once you get the basics figured out, you should be able to use it on just about anyone in any situation…as long as you make sure to always tailor your hook to your specific audience.
Elevator Pitch Mistakes To Avoid
So now that you know what to do in your elevator pitch, let’s quickly talk about what NOT to do.
Speaking too fast.
Yes, you only have about 60 seconds, but try to avoid cramming 15 minutes of information into one minute.
Using highly technical terms, acronyms or slang.
You want your pitch to be easily understood by any audience and that means try to avoid using words that will confuse the average person. The last thing you want is for whoever is listening to you to feel dumb. Remember, think commercial!
Not being focused.
This isn’t a general conversation and you’re not discussing the weather (unless that’s your job, in which case, never mind). Keep your pitch clear and focused.
Not practicing what you’re going to say.
First, write down your pitch. Read it over. Have your friends and family read it. Does it make sense? Make sure it flows well and that there aren’t any spots that feel rough or awkward. Then practice it. Practice it again. Keep practicing it until it becomes so easy for you to pitch that you can do it at the drop of a hat.
This is all about a face to face interaction with someone you want to impress. Having an easy, approachable, conversational style to your pitch will get you much further than an overly rehearsed monologue approach.
Not having a business card or other take-away with you.
Okay, you’ve sold them on you…now how are they going to get a hold of you when they decide it’s time to bring you in? Make sure you always have something on you to pass on that will allow people to not only remember you, but contact you later on.
Not saying anything.
It does absolutely nothing for you to have a killer elevator pitch if you never use it. Now it’s your turn! Here are three example elevator pitches to get you started. Remember, these are just examples! Make sure you do the work to craft one specific to you and your audience!
3 Great Examples To Use As Inspiration
Graphic designer/logo branding specialist.
Hi, I’m Pam Tone and I’m a graphic designer. Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Did you know that a badly designed logo can do irreversible damage to a company brand and that most companies go through at least three to four versions in a single year before settling on their final design, costing both time and money? Having worked for over 10 years as a professional graphic designer specializing in brand identification means I’ve built my reputation on the longevity of my logo designs. I can say that not only are my clients happy with what I’ve done for them, but my designs have gone on to win national and international logo and branding awards. I have worked hand in hand with some of the biggest advertising agencies and companies and out of over 300 contracts, have had only one logo changed, and that was as a result of a merger, not poor design. I’d like to bring that award winning history to your company. Would you be willing to meet with me for 20 minutes to go over my portfolio and see how I can help make sure your logo properly reflects your brand?
Mobile app developer.
Hi, I’m Chip Ohm and I’m a developer. Did you know one of the biggest challenges facing companies these days is tracking employee work time? Of course, when you have a building where your employees are required to clock in and out it makes things easier, but what about employees who work from home or are on the road? I’ve come up with an easy way for both employees and employers to log and keep track of hours using just their cell phones and an app I’ve designed. The app allows employees to log in from wherever they are and input their start and stop times at the push of a button. You don’t even need to be in an area with a signal. The program captures all the data and holds it in a file which is then automatically uploaded to the employer’s servers as soon as the user is back in signal range. The system is not only simple, but it’s tamper proof. Not only has this app helped streamline the timecard process for remote employees, but it’s reduced timecard inconsistencies and paycheck errors by 90%, saving both time and money. So, how does your company handle logging in hours for your remote clients?
So there you have it! Now that you’ve read through this article and seen a few examples, it’s time to craft your own elevator pitch. Remember, keep it simple, keep it short, and keep it tailored.
And as always…good luck!
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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .
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How to nail your elevator pitch.
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Imagine stepping into an elevator and finding yourself face-to-face with a major investor. You have 30 seconds to make a lasting impression and convince them that you have the perfect idea for investing in.
This is where the elevator pitch comes in – in just a few sentences, you can make a lasting impression and open doors to new opportunities. So, are you ready to craft your perfect elevator pitch?
What is an elevator pitch?
An elevator pitch is a concise and persuasive speech that outlines an idea, product or company in a way that can be easily understood by any listener in a short period of time, typically lasting between 30 seconds and two minutes. It is called an elevator pitch because it is designed to be delivered within the time span of an elevator ride or approximately the time you would spend riding an elevator with someone.
The goal of an elevator pitch is to convey the overall concept or topic in an exciting way. Elevator pitch examples include strategies to entice an investor, explain an idea to a company executive or introduce oneself in networking situations. Depending on the focus of an elevator pitch, it can include a brief overview of an individual’s professional and educational accomplishments, relevant skills and career goals, and it is used in various settings such as networking events, career fairs and job interviews.
The objective of an elevator pitch is to capture the listener’s attention and prompt them to take further action, such as asking for more information or scheduling a follow-up meeting.
How to write an elevator pitch
The key is to focus on the most important aspects of the business (such as what you do, why it matters and what sets you apart) in layman’s terms that capture attention and generate interest.
Nailing your elevator pitch requires a combination of preparation, confidence and adaptability. Here are five tips for delivering an effective elevator pitch:
1. Clarity and conciseness
Keep it succinct and clear. Focus on key points, your value proposition or what you offer. Avoid jargon or overly technical language that might confuse your audience. Have different versions of your pitch between 30 seconds to two minutes.
2. Know your audience
Tailor your pitch to the person or group you’re addressing. Highlight aspects of your pitch that are most relevant or appealing to them. Understanding their needs, interests or similar companies they have invested in helps you frame your pitch effectively.
3. Highlight your unique value
What sets you apart? Emphasize your unique selling points, skills or experiences. Whether it’s a solution to a problem or a unique perspective, make it memorable and distinct.
4. Practice, practice, practice
Rehearse your pitch until it feels natural but not scripted. Practice in front of a mirror, with friends, or record yourself to refine your delivery, tone and timing. The more comfortable you are, the more confidently you’ll deliver it.
5. Engage and listen
Don’t just talk; engage in a conversation. Be prepared for questions or comments. Also, active listening is crucial. Pay attention to the cues your audience gives you and adjust your pitch accordingly. This interaction can lead to a more meaningful connection.
Remember, an elevator pitch isn’t just about conveying information; it’s about creating a memorable and engaging conversation that leaves a positive impression.
What are investors looking for?
The length of an elevator pitch is typically anywhere from 30 seconds to two minutes. Though once past the first round the pitches can stretch longer. Aaron Stuart, who is COO of WUTIF Capital , has heard plenty of pitches over the years.
Stuart says it is important to think about who you are pitching to.
“I think the first step is to think about what is the type of investor you are looking at and what stage of funding are you at? Is this family and friends, angel investors or venture capital? Every single one of them, you need to kind of communicate and talk to in a different way. For example, an angel investor is going to care way more about the team than the market, and a venture capitalist is going to care more about the market and then they’re going to invest based on the potential for growth.
“There are going to be technical investors, there are going to be non-technical investors, so you don’t want to go too deep on any one aspect of the business until you’re in that Q&A back-and-forth with that investor and you can find out what they care about,” Stuart added.
Preparation is important, while the more people that you can get perspective from, the better, “when you’re putting a pitch together, it is important to try to speak to those who are investors or connected to investors.”
Trust your gut. “The important thing to remember when talking to anyone is that you’ve got this business to where it is today and so trust your instincts,” Stuart said.
Basically, Stuart says, boil your pitch down to “Who are you and what have you built? What problem are you addressing and for whom? What advantage do you have over competitors? What stage are you at? What traction have you achieved? And what is your ask? You could hopefully sum that up in 90 seconds.
“This is the trailer for your business,” he continued. “You are just trying to create enough excitement that I want to ask you questions about your business. If I start asking questions after the pitch, you’ve done your job to gain my attention and now we can dive deeper.”
What to avoid
Crafting and delivering an impactful elevator pitch can often be a challenging task, especially when trying to communicate a complex idea in a short time frame. While there is no one-size-fits-all approach, it’s important to be aware of common mistakes and pitfalls that can hinder the effectiveness of an elevator pitch.
One common mistake is a lack of clarity in the message. When crafting the pitch, it’s crucial to ensure that the main idea is communicated clearly and concisely. Using overly technical language or industry jargon can confuse the listener and dilute the impact of the pitch.
Another pitfall to avoid is overwhelming the audience with too much information. It’s essential to focus on the most compelling and relevant aspects of the product, service or idea without delving into unnecessary details that might overshadow the main message. Simplicity and brevity are key in maintaining the audience’s attention and interest.
Tailoring the pitch to the specific needs and interests of the audience is also vital. A generic pitch that does not address the particular pain points or interests of the listener is likely to fall flat. By customizing the pitch to resonate with the audience, one can establish a stronger connection and increase the chances of engagement.
Neglecting to rehearse the pitch can also be detrimental. Practice is essential to ensure that the pitch flows smoothly and is delivered with confidence and clarity. Rehearsing helps in managing the timing of the pitch and allows for any necessary adjustments to be made before the actual delivery.
Failing to differentiate the product, service or idea from competitors is another common pitfall. Highlighting the unique selling points and demonstrating how the offering stands out in the market can significantly enhance the effectiveness of the pitch.
Additionally, a lack of passion and energy during the delivery can diminish the impact of the pitch. Infusing the presentation with enthusiasm and a genuine interest in the topic can help captivate the audience and leave a lasting impression.
Lastly, it’s important to be open to feedback and willing to adapt the pitch accordingly. Ignoring valuable input can prevent the improvement of the pitch’s overall effectiveness.
By being mindful of these common mistakes and pitfalls, individuals can enhance the quality and impact of their elevator pitch, ultimately increasing the likelihood of success in conveying their message to the intended audience.
Published on November 17, 2023.
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3 Successful Elevator Pitches Examples for Movies
- Written By Lindsay Tigar
- Updated: November 15, 2023
It’s the dream of many creatives and authors: seeing their big idea and characters take to the biggest screen of all in Hollywood. What may be surprising for many scriptwriters is where movies begin: with an elevator pitch!
Unlike the spiel you give when job searching that’s based on facts and figures, a movie elevator pitch is more about eliciting emotion. After all, the reason people tune-in to their beloved comedies, romances and thrillers is to escape, challenge themselves or process a feeling. Capturing a potential producer’s attention is the same. And remember, an elevator pitch for a movie is different than pitching a tv show .
This guide will give you a simple and straightforward template so you can walk into your next pitch meeting with absolute confidence.
The Movie Elevator Pitch
While there are various tactics — including the 20-minute pitch and writing a movie bible — we’re going to focus on the most basic form that gets you through the door. Whether you’re writing an email or speaking face-to-face, keep your elevator pitch for a movie between 30 seconds and 2 minutes. The goal, of course, is for the listener to be intrigued enough to receive your screenplay and set up a follow-up meeting.
That’s why you must include these details:
- Who you are . This should include how you came up with the idea and give context to why it’s an important story to tell.
- The genre . Your introduction should tease this information but your next line should confirm it.
- The plotline . And by this, we definitely mean a brief summary but not a deep dive. You should introduce characters and talk about the rise and the fall without giving away too much detail.
- Existing movie examples . While your masterpiece will be different, in an elevator pitch for a movie, providing existing examples of successful films can quickly illustrate your vision.
- A closing that serves as a call-to-action . Is it a meeting? Sending over the manuscript? A cliffhanger? You choose but make it clear.
And if you want to upgrade your pitch skills even further, check out our guides on how to write pitches that win prospects and also grow your business .
3 Movie Elevator Pitch Examples
If you’re curious about the pitches that made cinema magic — and even won awards — read on for examples:
1. ‘A Quiet Place’:
“Imagine a world where dangerous creatures have killed most of the human race, leaving just a small percentage of the population left in hiding, struggling to survive — only these survivors can’t make a single sound because the quietest noise instantly attracts the creatures. My script is called ‘A Quiet Place’ and tells the story about a post-apocalyptic world where a family is forced to live in silence while hiding from monsters with ultra-sensitive hearing. It all builds to the final moment of the wife having to give birth while her family has left her alone. And she has to do it in silence to avoid triggering the creature’s sensitive hearing. And the father has to sacrifice his own life to save his children by drawing the creatures away from them with a scream! It’s ‘War of the Worlds’ meets ‘Hush.’”
Why it works : It’s easy to imagine this new dystopian world, even though it’s only a short paragraph. Because it leaves the listener wanting to learn more while also being super-clear, it’s a successful approach .
2. ‘The Man From Earth’:
“Imagine a group of college professors that gather to say goodbye to a colleague, only to listen to his claims of being an immortal man. My screenplay is called The Man From Earth, and tells the story of an impromptu goodbye party for Professor John Oldman that becomes a mysterious interrogation after the retiring scholar reveals to his colleagues that he has a longer and stranger past than they can imagine — he has been walking the earth for 14,000 years. It’s ‘12 Angry Men’ meets ‘The Twilight Zone.’”
Why it works : There’s intrigue, there’s humor and there’s human interest. Most people have been to school, right? And had a professor they loved? Being able to visualize the story makes this one enticing.
“Imagine a tourist island that is ravaged by an unstoppable great white shark that nobody can catch. My book is called ‘Jaws’ and tells the story of a killer shark that unleashes chaos on an island resort — and it’s up to a local sheriff, a marine biologist, and an old seafarer to hunt the beast down before it kills again. It all builds to the final moment of the police chief — remember that he’s afraid of water — alone on the end of a sinking boat in the middle of the ocean with a rifle pointed at this gigantic and menacing great white shark that is swimming towards him with a barrel of compressed air stuck in its jaws. Smile you son of a b—h. Boom! It’s slasher flick meets ‘Moby Dick.’”
Why it works : Considering ‘Moby Dick’ is essential reading in most school systems, an exciting version of the long, long book is a fun twist. And, with a thrilling, fast plotline with a killer shark, this feels like a blockbuster already.
Ready to Pitch?
Now that you’re awesome at movie elevator pitches, it might be time to expand. If you’re looking to get a leg up on your career as a career, joining our Talent Network might be the next best step. Check it out and if you feel like it’s right for you, we’ll get you working with top brands that match your skills and expertise.
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